The Marketing Engineer Transistor (https://transistor.fm) https://feeds.transistor.fm/the-marketing-engineer The show for marketers who build. Marketing Engineers pair creativity with systems thinking. They have a marketer’s instincts and creativity with the technical ability to bring their ideas to life. They’re architects, agentic operators, and craftspeople with high taste. Hear directly from practitioners and leaders who've reorganized how their teams operate, built marketing workflows for scale and quality, and invented capabilities that didn't exist before. From Profound, the company building the workbench for the Marketing Engineer. New episodes every two weeks. 2026 Profound c3de603c-b847-55e4-ae3d-2785877ac6cb yes Introducing: The Marketing Engineer en Thu, 23 Jul 2026 22:04:08 -0400 Thu, 23 Jul 2026 22:04:09 -0400 https://tryprofound.com https://img.transistorcdn.com/LDA2TFaJG3DHOBA-PKEKG4SFPr_OmP1VRbdXGg9KSRY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kMjRj/YTM4ZWY3MzY0YTE5/Mjc1ZjUxOWNhZDZm/MWI2Yi5wbmc.jpg The Marketing Engineer https://tryprofound.com episodic Profound The show for marketers who build. Marketing Engineers pair creativity with systems thinking. They have a marketer’s instincts and creativity with the technical ability to bring their ideas to life. They’re architects, agentic operators, and craftspeople with high taste. Hear directly from practitioners and leaders who've reorganized how their teams operate, built marketing workflows for scale and quality, and invented capabilities that didn't exist before. From Profound, the company building the workbench for the Marketing Engineer. New episodes every two weeks. The show for marketers who build. aeo, geo, ai search, llm seo, zero click, marketing engineer, content marketing, demand generation support@podcastpointman.com support@podcastpointman.com No No The Collaborative AI System Every Marketing Team Will Soon Need | Lucy Hoyle, Carta 4 4 The Collaborative AI System Every Marketing Team Will Soon Need | Lucy Hoyle, Carta full 0769825c-9f3f-48f5-ab81-891039efe3df https://share.transistor.fm/s/51a6f54c Most marketing teams are still working across disconnected systems, scattered context, and workflows that break down as they grow. Lucy Hoyle, Senior Content Engineer at Carta, set out to solve that problem.


At Profound's Marketing Engineering Hackathon, she built a prototype she calls the “marketing brain.” A shared context layer that transforms siloed workflows into systems that enable collaboration, while giving teams a common source of truth that continuously evolves. That prototype became the seed of a full operating system now rolling out across Carta's entire marketing team.


In this episode, Lucy explains how she built the prototype, the challenges she faced along the way, and concepts like context rot and token discipline that are shaping where marketing teams are headed over the next few years.


We discuss:

  • What context rot actually is and why too much information can make AI worse
  • BM25: The keyword-based search library Lucy used to filter the information Claude ingests
  • How a hackathon prototype evolved into a company-wide Marketing OS
  • The pitch strategy Lucy recommends to get buy-in from executives 
  • Why “Have you asked Claude” became Carta’s unofficial rule

Connect with Lucy:

LinkedIn: https://www.linkedin.com/in/lucy-hoyle-883381138/

Carta: https://carta.com

Connect with Profound:

Website: https://tryprofound.com

LinkedIn: https://www.linkedin.com/company/tryprofound/

X: https://x.com/tryprofound

Read the Marketing Engineer Manifesto: https://www.tryprofound.com/marketing-engineer

Profound University: https://university.tryprofound.com/

Resources Mentioned:


The Marketing Engineer is a show for practitioners figuring out in real time what it means to market at the frontier. New episodes every two weeks.

]]> Most marketing teams are still working across disconnected systems, scattered context, and workflows that break down as they grow. Lucy Hoyle, Senior Content Engineer at Carta, set out to solve that problem.


At Profound's Marketing Engineering Hackathon, she built a prototype she calls the “marketing brain.” A shared context layer that transforms siloed workflows into systems that enable collaboration, while giving teams a common source of truth that continuously evolves. That prototype became the seed of a full operating system now rolling out across Carta's entire marketing team.


In this episode, Lucy explains how she built the prototype, the challenges she faced along the way, and concepts like context rot and token discipline that are shaping where marketing teams are headed over the next few years.


We discuss:

  • What context rot actually is and why too much information can make AI worse
  • BM25: The keyword-based search library Lucy used to filter the information Claude ingests
  • How a hackathon prototype evolved into a company-wide Marketing OS
  • The pitch strategy Lucy recommends to get buy-in from executives 
  • Why “Have you asked Claude” became Carta’s unofficial rule

Connect with Lucy:

LinkedIn: https://www.linkedin.com/in/lucy-hoyle-883381138/

Carta: https://carta.com

Connect with Profound:

Website: https://tryprofound.com

LinkedIn: https://www.linkedin.com/company/tryprofound/

X: https://x.com/tryprofound

Read the Marketing Engineer Manifesto: https://www.tryprofound.com/marketing-engineer

Profound University: https://university.tryprofound.com/

Resources Mentioned:


The Marketing Engineer is a show for practitioners figuring out in real time what it means to market at the frontier. New episodes every two weeks.

]]> Wed, 22 Jul 2026 06:30:00 -0400 Profound Profound 2243 Most marketing teams are still working across disconnected systems, scattered context, and workflows that break down as they grow. Lucy Hoyle, Senior Content Engineer at Carta, set out to solve that problem.


At Profound's Marketing Engineering Hackathon, she built a prototype she calls the “marketing brain.” A shared context layer that transforms siloed workflows into systems that enable collaboration, while giving teams a common source of truth that continuously evolves. That prototype became the seed of a full operating system now rolling out across Carta's entire marketing team.


In this episode, Lucy explains how she built the prototype, the challenges she faced along the way, and concepts like context rot and token discipline that are shaping where marketing teams are headed over the next few years.


We discuss:

  • What context rot actually is and why too much information can make AI worse
  • BM25: The keyword-based search library Lucy used to filter the information Claude ingests
  • How a hackathon prototype evolved into a company-wide Marketing OS
  • The pitch strategy Lucy recommends to get buy-in from executives 
  • Why “Have you asked Claude” became Carta’s unofficial rule

Connect with Lucy:

LinkedIn: https://www.linkedin.com/in/lucy-hoyle-883381138/

Carta: https://carta.com

Connect with Profound:

Website: https://tryprofound.com

LinkedIn: https://www.linkedin.com/company/tryprofound/

X: https://x.com/tryprofound

Read the Marketing Engineer Manifesto: https://www.tryprofound.com/marketing-engineer

Profound University: https://university.tryprofound.com/

Resources Mentioned:


The Marketing Engineer is a show for practitioners figuring out in real time what it means to market at the frontier. New episodes every two weeks.

]]> aeo, geo, ai search, llm seo, zero click, marketing engineer, content marketing, demand generation No Building 90 AI Agents Inside a $2B ARR Marketing Team | Holly Chen, Samsara 3 3 Building 90 AI Agents Inside a $2B ARR Marketing Team | Holly Chen, Samsara full 5a521c56-891b-4868-9318-fbe4848e7f45 https://share.transistor.fm/s/2b97db97 Samsara is one of the most advanced examples of AI adoption inside the marketing team of a large public company. Holly Chen, VP of Growth Marketing, shares the marketing team’s approach.


A big part of their success came from a deliberate three-phase rollout that moved the marketing organization from a leadership mandate to company-wide enablement and, ultimately, sustained momentum. The whole approach runs on a bottoms-up philosophy: the people closest to the pain points are the ones building the solutions, rather than AI development being centralized within a small team.


Holly also shares how AI has changed the way her team hires, why she looks for a specific kind of AI fluency in candidates, and why she believes every marketer needs to become a Marketing Engineer.


We discuss:

  • The three-stage rollout: mandate, enablement, and sustained momentum
  • Why bottoms-up AI adoption outlasts top-down mandates
  • How a 230-person team built 90 AI agents (and how they keep them running)
  • Samsara’s AI governing body 
  • The hackathons and monthly AI Power Hour that keep teams building
  • Why Holly values judgment over taste in the age of AI
  • The biggest hiring mistake marketers make in the AI era


Connect with Holly


LinkedIn: https://www.linkedin.com/in/holly

Samsara: https://www.samsara.com


Connect with Profound

Website: https://tryprofound.com

LinkedIn: https://www.linkedin.com/company/tryprofound/

X: https://x.com/tryprofound

Read the Marketing Engineer Manifesto: https://www.tryprofound.com/marketing-engineer

Profound University: https://university.tryprofound.com/


Resources Mentioned

The Marketing Engineer is a show for practitioners figuring out in real time what it means to market at the frontier. New episodes every two weeks.


]]> Samsara is one of the most advanced examples of AI adoption inside the marketing team of a large public company. Holly Chen, VP of Growth Marketing, shares the marketing team’s approach.


A big part of their success came from a deliberate three-phase rollout that moved the marketing organization from a leadership mandate to company-wide enablement and, ultimately, sustained momentum. The whole approach runs on a bottoms-up philosophy: the people closest to the pain points are the ones building the solutions, rather than AI development being centralized within a small team.


Holly also shares how AI has changed the way her team hires, why she looks for a specific kind of AI fluency in candidates, and why she believes every marketer needs to become a Marketing Engineer.


We discuss:

  • The three-stage rollout: mandate, enablement, and sustained momentum
  • Why bottoms-up AI adoption outlasts top-down mandates
  • How a 230-person team built 90 AI agents (and how they keep them running)
  • Samsara’s AI governing body 
  • The hackathons and monthly AI Power Hour that keep teams building
  • Why Holly values judgment over taste in the age of AI
  • The biggest hiring mistake marketers make in the AI era


Connect with Holly


LinkedIn: https://www.linkedin.com/in/holly

Samsara: https://www.samsara.com


Connect with Profound

Website: https://tryprofound.com

LinkedIn: https://www.linkedin.com/company/tryprofound/

X: https://x.com/tryprofound

Read the Marketing Engineer Manifesto: https://www.tryprofound.com/marketing-engineer

Profound University: https://university.tryprofound.com/


Resources Mentioned

The Marketing Engineer is a show for practitioners figuring out in real time what it means to market at the frontier. New episodes every two weeks.


]]> Thu, 09 Jul 2026 15:49:22 -0400 Profound Profound 1467 Samsara is one of the most advanced examples of AI adoption inside the marketing team of a large public company. Holly Chen, VP of Growth Marketing, shares the marketing team’s approach.


A big part of their success came from a deliberate three-phase rollout that moved the marketing organization from a leadership mandate to company-wide enablement and, ultimately, sustained momentum. The whole approach runs on a bottoms-up philosophy: the people closest to the pain points are the ones building the solutions, rather than AI development being centralized within a small team.


Holly also shares how AI has changed the way her team hires, why she looks for a specific kind of AI fluency in candidates, and why she believes every marketer needs to become a Marketing Engineer.


We discuss:

  • The three-stage rollout: mandate, enablement, and sustained momentum
  • Why bottoms-up AI adoption outlasts top-down mandates
  • How a 230-person team built 90 AI agents (and how they keep them running)
  • Samsara’s AI governing body 
  • The hackathons and monthly AI Power Hour that keep teams building
  • Why Holly values judgment over taste in the age of AI
  • The biggest hiring mistake marketers make in the AI era


Connect with Holly


LinkedIn: https://www.linkedin.com/in/holly

Samsara: https://www.samsara.com


Connect with Profound

Website: https://tryprofound.com

LinkedIn: https://www.linkedin.com/company/tryprofound/

X: https://x.com/tryprofound

Read the Marketing Engineer Manifesto: https://www.tryprofound.com/marketing-engineer

Profound University: https://university.tryprofound.com/


Resources Mentioned

The Marketing Engineer is a show for practitioners figuring out in real time what it means to market at the frontier. New episodes every two weeks.


]]> aeo, geo, ai search, llm seo, zero click, marketing engineer, content marketing, demand generation No Why Figma is Winning in the Age of AI Search with Reema Batta 2 2 Why Figma is Winning in the Age of AI Search with Reema Batta full ded1bf10-924b-466a-aba5-41e1730ab476 https://share.transistor.fm/s/016250f7 Figma is shipping products at a pace most marketing teams can barely track. Reema Batta, VP of Growth Marketing, is the person responsible for making sure they can actually keep up.

Part of how they do it: a context layer. Every product Figma launches now comes with structured positioning, messaging, and value props that channel teams can reference directly, without a meeting or Slack chain. The coordination tax, as she calls it, is something she has systematically engineered out of the workflow.

Reema also explains why Figma's AI-generated content is outperforming human-written pages, why the bottleneck in marketing is moving upstream to judgment, and how she thinks about prioritization when the product roadmap never slows down.

We discuss:

  • How the marketing funnel is being compressed inside AI conversations
  • The context layer that keeps channel teams current without another meeting
  • Why AI-generated content is outperforming human-written pages
  • Tokenmaxxing as a phase-one metric, and what comes after it
  • How Reema interviews for systems-thinking skills
  • Why strong judgment is quickly becoming a marketer’s most important attribute

Connect with Reema:

LinkedIn: https://www.linkedin.com/in/reema-batta/

Figma: https://www.figma.com

Connect with Profound:

Website: https://tryprofound.com

LinkedIn: https://www.linkedin.com/company/tryprofound/

X: https://x.com/tryprofound

Read the Marketing Engineer Manifesto: https://www.tryprofound.com/marketing-engineer

Profound University: https://university.tryprofound.com/

Resources Mentioned:

The Marketing Engineer is a show for practitioners figuring out in real time what it means to market at the frontier. New episodes every two weeks.

]]> Figma is shipping products at a pace most marketing teams can barely track. Reema Batta, VP of Growth Marketing, is the person responsible for making sure they can actually keep up.

Part of how they do it: a context layer. Every product Figma launches now comes with structured positioning, messaging, and value props that channel teams can reference directly, without a meeting or Slack chain. The coordination tax, as she calls it, is something she has systematically engineered out of the workflow.

Reema also explains why Figma's AI-generated content is outperforming human-written pages, why the bottleneck in marketing is moving upstream to judgment, and how she thinks about prioritization when the product roadmap never slows down.

We discuss:

  • How the marketing funnel is being compressed inside AI conversations
  • The context layer that keeps channel teams current without another meeting
  • Why AI-generated content is outperforming human-written pages
  • Tokenmaxxing as a phase-one metric, and what comes after it
  • How Reema interviews for systems-thinking skills
  • Why strong judgment is quickly becoming a marketer’s most important attribute

Connect with Reema:

LinkedIn: https://www.linkedin.com/in/reema-batta/

Figma: https://www.figma.com

Connect with Profound:

Website: https://tryprofound.com

LinkedIn: https://www.linkedin.com/company/tryprofound/

X: https://x.com/tryprofound

Read the Marketing Engineer Manifesto: https://www.tryprofound.com/marketing-engineer

Profound University: https://university.tryprofound.com/

Resources Mentioned:

The Marketing Engineer is a show for practitioners figuring out in real time what it means to market at the frontier. New episodes every two weeks.

]]> Wed, 24 Jun 2026 08:38:50 -0400 Profound Profound 1716 Figma is shipping products at a pace most marketing teams can barely track. Reema Batta, VP of Growth Marketing, is the person responsible for making sure they can actually keep up.

Part of how they do it: a context layer. Every product Figma launches now comes with structured positioning, messaging, and value props that channel teams can reference directly, without a meeting or Slack chain. The coordination tax, as she calls it, is something she has systematically engineered out of the workflow.

Reema also explains why Figma's AI-generated content is outperforming human-written pages, why the bottleneck in marketing is moving upstream to judgment, and how she thinks about prioritization when the product roadmap never slows down.

We discuss:

  • How the marketing funnel is being compressed inside AI conversations
  • The context layer that keeps channel teams current without another meeting
  • Why AI-generated content is outperforming human-written pages
  • Tokenmaxxing as a phase-one metric, and what comes after it
  • How Reema interviews for systems-thinking skills
  • Why strong judgment is quickly becoming a marketer’s most important attribute

Connect with Reema:

LinkedIn: https://www.linkedin.com/in/reema-batta/

Figma: https://www.figma.com

Connect with Profound:

Website: https://tryprofound.com

LinkedIn: https://www.linkedin.com/company/tryprofound/

X: https://x.com/tryprofound

Read the Marketing Engineer Manifesto: https://www.tryprofound.com/marketing-engineer

Profound University: https://university.tryprofound.com/

Resources Mentioned:

The Marketing Engineer is a show for practitioners figuring out in real time what it means to market at the frontier. New episodes every two weeks.

]]> aeo, geo, ai search, llm seo, zero click, marketing engineer, content marketing, demand generation No Inside the AI Marketing OS Running Wispr Flow's Growth Team with Matt Swulinski 1 1 Inside the AI Marketing OS Running Wispr Flow's Growth Team with Matt Swulinski full 2f8bd2d5-abbe-47e4-ada4-76ae75b1ac4d https://share.transistor.fm/s/e6a0f82d Until recently, Matt was the only person running all of Wispr Flow’s marketing execution solo. 

Meta and Google Ads, newsletter sponsorships, landing pages… it was all on him, and the company was growing fast. Handling everything manually became impossible. But instead of hiring, Matt decided to build.

The result? An agent-powered marketing OS that now runs across a team of nearly 20. It handles 100 newsletter sponsorships a month, automates the admin that was eating 10–20% of everyone's week, and made several planned hires unnecessary.

We discuss: 

  • How marketing and growth teams are evolving in real time
  • Why the marketers of the future will be “systems thinkers”
  • The reason most marketers don’t utilize AI tools to their full potential
  • How he scaled a personal OS into something his whole team runs on
  • The newsletter sponsorship system that runs itself
  • Matt’s session start and end workflows that keep Claude Code sessions from spiraling into chaos

***Connect with Matt***

***Connect with Profound***

***Resources Mentioned***

The Marketing Engineer is a show for practitioners figuring out in real time what it means to market at the frontier. New episodes every two weeks.

]]> Until recently, Matt was the only person running all of Wispr Flow’s marketing execution solo. 

Meta and Google Ads, newsletter sponsorships, landing pages… it was all on him, and the company was growing fast. Handling everything manually became impossible. But instead of hiring, Matt decided to build.

The result? An agent-powered marketing OS that now runs across a team of nearly 20. It handles 100 newsletter sponsorships a month, automates the admin that was eating 10–20% of everyone's week, and made several planned hires unnecessary.

We discuss: 

  • How marketing and growth teams are evolving in real time
  • Why the marketers of the future will be “systems thinkers”
  • The reason most marketers don’t utilize AI tools to their full potential
  • How he scaled a personal OS into something his whole team runs on
  • The newsletter sponsorship system that runs itself
  • Matt’s session start and end workflows that keep Claude Code sessions from spiraling into chaos

***Connect with Matt***

***Connect with Profound***

***Resources Mentioned***

The Marketing Engineer is a show for practitioners figuring out in real time what it means to market at the frontier. New episodes every two weeks.

]]> Wed, 10 Jun 2026 14:46:07 -0400 Profound Profound 2558 Until recently, Matt was the only person running all of Wispr Flow’s marketing execution solo. 

Meta and Google Ads, newsletter sponsorships, landing pages… it was all on him, and the company was growing fast. Handling everything manually became impossible. But instead of hiring, Matt decided to build.

The result? An agent-powered marketing OS that now runs across a team of nearly 20. It handles 100 newsletter sponsorships a month, automates the admin that was eating 10–20% of everyone's week, and made several planned hires unnecessary.

We discuss: 

  • How marketing and growth teams are evolving in real time
  • Why the marketers of the future will be “systems thinkers”
  • The reason most marketers don’t utilize AI tools to their full potential
  • How he scaled a personal OS into something his whole team runs on
  • The newsletter sponsorship system that runs itself
  • Matt’s session start and end workflows that keep Claude Code sessions from spiraling into chaos

***Connect with Matt***

***Connect with Profound***

***Resources Mentioned***

The Marketing Engineer is a show for practitioners figuring out in real time what it means to market at the frontier. New episodes every two weeks.

]]> aeo, geo, ai search, llm seo, zero click, marketing engineer, content marketing, demand generation No Introducing: The Marketing Engineer Introducing: The Marketing Engineer trailer 7d7f7a93-cac0-4075-beee-bbe575643c51 https://share.transistor.fm/s/7d5c6a4f Meet the marketer who builds.

Marketing Engineers pair creativity with systems thinking, combining a marketer's instincts with technical ability to bring ideas to life. They're architects, agentic operators, and craftspeople with high taste.

In the episodes ahead, you'll hear directly from practitioners and leaders who've reorganized how their teams operate, built marketing workflows for scale and quality, and invented capabilities that didn't exist before.

This is The Marketing Engineer, from Profound. New episodes every two weeks.

Connect with Profound:

  • Website: https://tryprofound.com
  • LinkedIn: https://www.linkedin.com/company/tryprofound/
  • X: https://x.com/tryprofound
  • Read the Marketing Engineer Manifesto: https://www.tryprofound.com/marketing-engineer
  • Profound University: https://www.tryprofound.com/
]]> Meet the marketer who builds.

Marketing Engineers pair creativity with systems thinking, combining a marketer's instincts with technical ability to bring ideas to life. They're architects, agentic operators, and craftspeople with high taste.

In the episodes ahead, you'll hear directly from practitioners and leaders who've reorganized how their teams operate, built marketing workflows for scale and quality, and invented capabilities that didn't exist before.

This is The Marketing Engineer, from Profound. New episodes every two weeks.

Connect with Profound:

  • Website: https://tryprofound.com
  • LinkedIn: https://www.linkedin.com/company/tryprofound/
  • X: https://x.com/tryprofound
  • Read the Marketing Engineer Manifesto: https://www.tryprofound.com/marketing-engineer
  • Profound University: https://www.tryprofound.com/
]]> Mon, 08 Jun 2026 18:15:46 -0400 Profound Profound 62 Meet the marketer who builds.

Marketing Engineers pair creativity with systems thinking, combining a marketer's instincts with technical ability to bring ideas to life. They're architects, agentic operators, and craftspeople with high taste.

In the episodes ahead, you'll hear directly from practitioners and leaders who've reorganized how their teams operate, built marketing workflows for scale and quality, and invented capabilities that didn't exist before.

This is The Marketing Engineer, from Profound. New episodes every two weeks.

Connect with Profound:

  • Website: https://tryprofound.com
  • LinkedIn: https://www.linkedin.com/company/tryprofound/
  • X: https://x.com/tryprofound
  • Read the Marketing Engineer Manifesto: https://www.tryprofound.com/marketing-engineer
  • Profound University: https://www.tryprofound.com/
]]> aeo, geo, ai search, llm seo, zero click, marketing engineer, content marketing, demand generation No