The Marketing Brainstorm Transistor (https://transistor.fm) https://feeds.transistor.fm/the-marketing-brainstorm Award-winning minds from the worlds of comedy and marketing unite to create ingenious creative campaigns with plenty of nonsense along the way! Bouncing from the ridiculous to the sublime; John Gilbert, Jenni Harrison and Iain Thompson take us through an improvised marketing mix for whatever social challenge is thrown their way. If you are a marketer, social change maker or creative problem-solver this is the show for you! Warning: contains three Northern voices and copious bizarre anecdotes. (c) eskimosoup Ltd ca84527b-95c1-5ae1-b1a5-0dfbf36e0fda no en Wed, 23 Jul 2025 15:36:54 +0100 Tue, 02 Dec 2025 20:38:31 +0000 http://www.eskimosoup.co.uk https://img.transistor.fm/4ymMxLKw5mH_ttNglJVRas7-odaQq3COO5rTmKcOQmk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzU3NjcvMTU3NDA5/NzA4OC1hcnR3b3Jr/LmpwZw.jpg The Marketing Brainstorm http://www.eskimosoup.co.uk episodic eskimosoup Award-winning minds from the worlds of comedy and marketing unite to create ingenious creative campaigns with plenty of nonsense along the way! Bouncing from the ridiculous to the sublime; John Gilbert, Jenni Harrison and Iain Thompson take us through an improvised marketing mix for whatever social challenge is thrown their way. If you are a marketer, social change maker or creative problem-solver this is the show for you! Warning: contains three Northern voices and copious bizarre anecdotes. Award-winning minds from the worlds of comedy and marketing unite to create ingenious creative campaigns with plenty of nonsense along the way. Marketing, Brainstorm, Creativity John Gilbert No No Challenge 7: Scammed 7 7 Challenge 7: Scammed full ad45076c-ffa2-4fdd-a0eb-36c805697f1a https://share.transistor.fm/s/c43aa6a6 Mon, 23 Dec 2019 12:00:00 +0000 eskimosoup eskimosoup 1930 How do we prevent people from being scammed? John, Jenni and Iain shared revelations from the Missing Crypto Queen, John's recent visit to the National Achievers Conference and how through promoting the virtues of reality we can help the vulnerable from being preyed upon by greedy swines who are after their money. How do we prevent people from being scammed? John, Jenni and Iain shared revelations from the Missing Crypto Queen, John's recent visit to the National Achievers Conference and how through promoting the virtues of reality we can help the vulnerable from Marketing, Brainstorm, Creativity No Challenge 6: The ULTIMATE selfish Christmas 6 6 Challenge 6: The ULTIMATE selfish Christmas full e22391d6-845e-4972-bd20-20a7633d6bc6 https://share.transistor.fm/s/cc4f1476 Mon, 16 Dec 2019 12:00:00 +0000 eskimosoup eskimosoup 1567 Christmas special! The team gift listeners the gift of ideas around how you can make sure that you have the best Christmas for YOU. Christmas special! The team gift listeners the gift of ideas around how you can make sure that you have the best Christmas for YOU. Marketing, Brainstorm, Creativity No Challenge 5: Pairing charity and business 5 5 Challenge 5: Pairing charity and business full 623867d3-3b88-4d5a-a3c9-682a2dbf947d https://share.transistor.fm/s/e6c9f046 Challenge 5: Pairing charity and business

 

How do we charities and businesses work better together?

John, Jenni and Iain discuss plausible deniability in the music industry before diving into the details of what a charity has to offer when there is no product, how to appeal the wants and needs of small to medium-sized business owners, how charities can conduct market research and John goes on his longest marketing rant yet!

 

To learn how eskimosoup uses creative media and marketing for social good visit www.eskimosoup.co.uk

 

To learn how Storyboard Media makes video media that matters go to www.wearestoryboard.co.uk

]]> Challenge 5: Pairing charity and business

 

How do we charities and businesses work better together?

John, Jenni and Iain discuss plausible deniability in the music industry before diving into the details of what a charity has to offer when there is no product, how to appeal the wants and needs of small to medium-sized business owners, how charities can conduct market research and John goes on his longest marketing rant yet!

 

To learn how eskimosoup uses creative media and marketing for social good visit www.eskimosoup.co.uk

 

To learn how Storyboard Media makes video media that matters go to www.wearestoryboard.co.uk

]]> Mon, 09 Dec 2019 12:00:00 +0000 eskimosoup eskimosoup 2706 How do we charities and businesses work better together? John, Jenni and Iain discuss plausible deniability in the music industry before diving into the details of what a charity has to offer when there is no product, how to appeal the wants and needs of small to medium-sized business owners, how charities can conduct market research and John goes on his longest marketing rant yet! How do we charities and businesses work better together? John, Jenni and Iain discuss plausible deniability in the music industry before diving into the details of what a charity has to offer when there is no product, how to appeal the wants and needs of Marketing, Brainstorm, Creativity No Challenge 4: Isolation 4 4 Challenge 4: Isolation full 566c0a7c-3c9f-4c6a-8baf-32931037cd0f https://share.transistor.fm/s/e80f0ba5 In the age of online connectivity many people remain isolated. This is a big problem amongst middle-aged men and a contributing factor to the terrible amount of deaths by suicide. This sucks. What can we about it?

John, Jenni and Iain debate what middle-aged even means, Jenni offends both of them, Iain and John recall the time they stole a car in the name of men’s health, they describe how Cadbury’s are having a crack at reducing isolation and Iain tries to describe the Potter’s Wheel from ye olde TV.

 

 

To learn how eskimosoup uses creative media and marketing for social good visit www.eskimosoup.co.uk

 

To learn how Storyboard Media makes video media that matters go to www.wearestoryboard.co.uk

 

]]> In the age of online connectivity many people remain isolated. This is a big problem amongst middle-aged men and a contributing factor to the terrible amount of deaths by suicide. This sucks. What can we about it?

John, Jenni and Iain debate what middle-aged even means, Jenni offends both of them, Iain and John recall the time they stole a car in the name of men’s health, they describe how Cadbury’s are having a crack at reducing isolation and Iain tries to describe the Potter’s Wheel from ye olde TV.

 

 

To learn how eskimosoup uses creative media and marketing for social good visit www.eskimosoup.co.uk

 

To learn how Storyboard Media makes video media that matters go to www.wearestoryboard.co.uk

 

]]> Mon, 25 Nov 2019 12:00:00 +0000 eskimosoup eskimosoup 2775 In the age of online connectivity many people remain isolated. This is a big problem amongst middle-aged men and a contributing factor to the terrible amount of deaths by suicide. This sucks. What can we about it? In the age of online connectivity many people remain isolated. This is a big problem amongst middle-aged men and a contributing factor to the terrible amount of deaths by suicide. This sucks. What can we about it? Marketing, Brainstorm, Creativity No Challenge 3: Kindness 3 3 Challenge 3: Kindness full 4bb4a11a-cc76-432f-ba04-6115cded3787 https://share.transistor.fm/s/d71c1292 In the fast paced, online world we now live in, friendliness isn't everybody’s primary goal.

 

John, Jenni and Iain debate how they can battle ‘keyboard warriors’ and encourage people to be kinder online, building a marketing mix and developing apps, social media content and more!

 

 

To learn how eskimosoup uses creative media and marketing for social good visit www.eskimosoup.co.uk

 

To learn how Storyboard Media makes video media that matters go to www.wearestoryboard.co.uk

]]> In the fast paced, online world we now live in, friendliness isn't everybody’s primary goal.

 

John, Jenni and Iain debate how they can battle ‘keyboard warriors’ and encourage people to be kinder online, building a marketing mix and developing apps, social media content and more!

 

 

To learn how eskimosoup uses creative media and marketing for social good visit www.eskimosoup.co.uk

 

To learn how Storyboard Media makes video media that matters go to www.wearestoryboard.co.uk

]]> Mon, 18 Nov 2019 12:00:00 +0000 eskimosoup eskimosoup 2342 In the fast paced, online world we now live in, friendliness isn't everybody’s primary goal. John, Jenni and Iain debate how they can battle ‘keyboard warriors’ and encourage people to be kinder online, building a marketing mix and developing apps, social media content and more! In the fast paced, online world we now live in, friendliness isn't everybody’s primary goal. John, Jenni and Iain debate how they can battle ‘keyboard warriors’ and encourage people to be kinder online, building a marketing mix and developing apps, soc Marketing, Brainstorm, Creativity No Challenge 2: Alcohol-free beer 2 2 Challenge 2: Alcohol-free beer full 89d4c9d8-7a29-4bee-a2d7-ccd5942ff9ce https://share.transistor.fm/s/28790bc2 The idea of alcohol-free beer can be hard for some drinkers to swallow.

John, Jenni and Iain use all of their creative might and increasingly bizarre ideas to create a marketing mix in response to the challenge: How can we make alcohol-free beer go main mainstream?

Whilst they get off to a rocky start by Ian’s simple suggestion to “add alcohol” they get back on track to discuss price, place, product and promotion like the talented marketers that they are!

Listen out for: John talking about how he believed 80s sweets gave him superpowers, Iain getting VERY into lightsabres, Jenni rebranding herself like a Brazilian footballer and why opaque couche is the world’s most hideous colour!

Oh, and Tweet your marketing tagline for Chardonnay Carrots to @eskimosoup 😊

To learn how eskimosoup uses creative media and marketing for social good visit www.eskimosoup.co.uk

To learn how Storyboard Media makes video media that matters go to www.wearestoryboard.co.uk  

]]> The idea of alcohol-free beer can be hard for some drinkers to swallow.

John, Jenni and Iain use all of their creative might and increasingly bizarre ideas to create a marketing mix in response to the challenge: How can we make alcohol-free beer go main mainstream?

Whilst they get off to a rocky start by Ian’s simple suggestion to “add alcohol” they get back on track to discuss price, place, product and promotion like the talented marketers that they are!

Listen out for: John talking about how he believed 80s sweets gave him superpowers, Iain getting VERY into lightsabres, Jenni rebranding herself like a Brazilian footballer and why opaque couche is the world’s most hideous colour!

Oh, and Tweet your marketing tagline for Chardonnay Carrots to @eskimosoup 😊

To learn how eskimosoup uses creative media and marketing for social good visit www.eskimosoup.co.uk

To learn how Storyboard Media makes video media that matters go to www.wearestoryboard.co.uk  

]]> Mon, 11 Nov 2019 12:00:00 +0000 eskimosoup eskimosoup 2970 The idea of alcohol-free beer can be hard for some drinkers to swallow. John, Jenni and Iain use all of their creative might and increasingly bizarre ideas to create a marketing mix in response to the challenge: How can we make alcohol-free beer go main mainstream? The idea of alcohol-free beer can be hard for some drinkers to swallow. John, Jenni and Iain use all of their creative might and increasingly bizarre ideas to create a marketing mix in response to the challenge: How can we make alcohol-free beer go main Marketing, Brainstorm, Creativity No Challenge 1: Getting a job with no experience 1 1 Challenge 1: Getting a job with no experience full 941ed14e-8687-43bf-866d-d6dfcf2a74eb https://share.transistor.fm/s/7259b81d How do you get experience at a job that they’ll only let you do when you have experience?!

 

John, Jenni and Iain realise that they all got their jobs without experience and therefore it must be possible! They reflect on the challenges faced by young people they know and conforming with the norm could be the big thing holding them back.

Plus! We talk about how Apple have triggered Jenni’s trypophobia and why Deliveroo are getting in trouble for telling porky pies.

 

Show update: the young person the guys discuss is now employed (paid) to edit this very podcast!

 

To learn how eskimosoup uses creative media and marketing for social good visit www.eskimosoup.co.uk

 

To learn how Storyboard Media makes video media that matters go to www.wearestoryboard.co.uk

]]> How do you get experience at a job that they’ll only let you do when you have experience?!

 

John, Jenni and Iain realise that they all got their jobs without experience and therefore it must be possible! They reflect on the challenges faced by young people they know and conforming with the norm could be the big thing holding them back.

Plus! We talk about how Apple have triggered Jenni’s trypophobia and why Deliveroo are getting in trouble for telling porky pies.

 

Show update: the young person the guys discuss is now employed (paid) to edit this very podcast!

 

To learn how eskimosoup uses creative media and marketing for social good visit www.eskimosoup.co.uk

 

To learn how Storyboard Media makes video media that matters go to www.wearestoryboard.co.uk

]]> Mon, 04 Nov 2019 12:00:00 +0000 eskimosoup eskimosoup 2050 John, Jenni and Iain share how they blagged to get their jobs and conforming with the norm could be the big thing holding them back. Plus! We talk about how Apple have triggered Jenni’s trypophobia and why Deliveroo are getting in trouble for telling porky pies. John, Jenni and Iain share how they blagged to get their jobs and conforming with the norm could be the big thing holding them back. Plus! We talk about how Apple have triggered Jenni’s trypophobia and why Deliveroo are getting in trouble for telling pork Marketing, Brainstorm, Creativity No