In this episode, you'll learn:

• How social has changed from 2014 to 2024
• How brands should think about narrative and series content
• The only 2 social media best practices that actually exist

And much more.

McKenna is an experienced global marketer and Web3 expert who has worked for brands like YSL, Google, and the Financial Times.

You'll learn:

• The challenges and fun of marketing a marketplace
• How McKenna uses AI in her workflow
• Cutting edge marketing and tech going forward

And much more.

He contributed over $120 Million in New Net Revenue to businesses (Credit Karma, Intuit, Future, Maximus)

You'll learn:

• How Maximus is thinking about Meta Ads
• How to use competitive insights in ads
• Hot takes on AI in marketing

And much more

You'll learn:

• The pros and cons of being a marketing generalist
• Why some companies get stuck on strategy
• How to start collecting customer evidence

And more

In this episode you'll learn:

• What brand actually means
• The in-depth process of building a brand from scratch
• What a good differentiator looks like

And much more.

Here’s what you’ll learn:

• Maximizing ROI through digital audits
• Essential areas to focus on in a digital marketing audit
• Fixing common pitfalls and missed opportunities

And much more.

Alessandro is the CEO of the Influencer Marketing Factory and an expert in social commerce.

In this episode, you’ll learn:

• The current state of influencer marketing for brands
• How to make live stream shopping work
• What balance you should strike between big influencers and micro influencers

And much more

In this episode, we talked about:

• The core reason Rebecca went freelance
• How to use AI to measure content impact
• The future of AI in marketing

And more.

In this episode, we talked about:

• The power of storytelling for "boring" brands
• The elements that make up a great company story
• How Jason applies storytelling principles as a freelancer

And more.

In this episode, we talked about:

• The evolution of marketing the past 15 year
• How content marketing should feed into product marketing always
• How to have a successful marketing career

And more.

We talked about modern influencer marketing, social media strategy, LinkedIn growth, and so much more.

And on today's episode, we spoke about managing freelancers, fractional CMO, what that's like, who should do it and when to hire freelance versus in house, plus a lot more.

Here’s what you’ll learn:

- Key growth strategies that scaled Donovan's Dish from 0 to over $2 million in annual recurring revenue.

- The specific paid advertising tactics that drove $500k in ecommerce revenue for Donovan's Dish in just 4 months.

- How Jeremy thinks about testing new creative and where he gets ideas

And much more!

In this episode, you'll learn:

• What people-first GTM is
• How most companies are thinking about GTM the wrong way
• How to implement a people-first GTM motion in your company

And much more!

You’ll learn:

- How to build and vet a network of 30,000 creators and influencers

- What the future looks like with FTC regulations on AI and UGC content

- How Danil thinks about AI (the good and the bad)

And much more!

Here's what you'll learn:

• Emerging paid channels to watch 

• Strategies for mastering paid media 

• The future of AI and automation in media buying

And much more!

Here’s what you’ll learn:

• Interactive vs static: The effectiveness of interactive product ads
• The fresh and promising ad formats she’s excited about
• The future of ad creative and what to expect in 3-5 years 
• And much more 

Here’s what you’ll learn: 

• Unlocking the power of journalism in marketing
• Strategies for exponential organic traffic growth
• Creating high-performing content at scale

Here's what you'll learn:

• How to think about client experience as an agency
• How CPG brands can launch new products the right way
• Metrics your eCommerce brand absolutely needs to track

And more!

Here’s what you’ll learn:

• The power of nano and micro-influencers in brand campaigns
• Avoiding common mistakes and approaching influencer campaigns differently
• An innovative influencer marketing campaign structure that generates great ROI
• And much more

Here's what you'll learn:

- Overlooked levers to accelerate pipeline and revenue

- Simple strategies to improve B2B demand gen performance

- And much more

Here’s what you’ll learn:

- Key trends and changes in content marketing across industries

- Sara's process for determining the right content strategy for companies

- Innovative ways to leverage LinkedIn for B2B companies

- Assessing opportunities for improvement in B2B content strategies

- Tips for developing efficient content operations

- Sara's most successful content marketing project and how it was measured

- The future of B2B content marketing and emerging channels

And much more.

Here’s what you’ll learn:

- Reliable strategies to increase sales 
- How to do email follow-up the right way
- What Jon learned from Frank Kern and John Crestani

And much more.

Here’s what you’ll learn:

- Go-to eComm marketing tactics for skyrocketing revenue

- How to avoid the pitfalls of influencer marketing and learn how to make it a success

- How influencer marketing has evolved in only one year

- And much more

Here's what you'll learn:

• Why focus on original research and deep insights in content marketing? Find out why it's crucial for success.
• Content marketing strategies for 2024 that Brooklin is most excited about.
• How to effectively resonate with your brand's audience and measure the success of your content marketing strategies.

And much more!

Here’s what you’ll learn: 

• Growth strategies that consistently work across platforms 
• Unique strategies employed at Nude to help millions achieve financial goals 
• Tactics behind Nude's impressive 300k user acquisition in 12 months

And much more 

Here’s what you’ll learn:

• How to grow a new email list completely from scratch
• How to think about scaling revenue as your list grows
• Common myths about email marketing you shouldn’t believe

Here's what you'll learn:

- How to boost conversions with persuasive copy

- How to tailor your message for maximum impact

- Data-driven copywriting strategies for brands

Here's what you'll learn:

• How Drew got into marketing from sales
• The tactics he used to grow LASSO's ARR by 11x
• The best AI workflow to help companies stand out

Here’s what you’ll learn:

- Identifying and targeting your audience: How to pinpoint your initial audience and engage them effectively.

- Overcoming challenges: Insights into resolving technical and strategic hurdles, with real-life examples.

- Tailoring content for success: Discover the most effective content marketing techniques to engage your community.

And much more.

Here’s what you’ll learn:

• How pipeline growth has changed a strategy
• Ways to impact pipeline as a marketer
• Why outbound is a top-tier strategy for companies

Here’s what you’ll learn:

• How companies should think about personalized AI videos
• Why AI videos are great for customer delight
• How to get started with SMS marketing

Here’s what you’ll learn:

• How brands should think about storytelling in 2023
• How to tell stories that persuade and delight customers
• How product marketing has evolved this decade

Here’s what you’ll learn:

• How to get started as a freelance marketer for the first time
• The business model that most solopreneur marketers should use
• How to think about building in public

Here’s what you’ll learn:

• How paid media has changed in 2024
• How to think about ad creative going forward
• The role of AI in growth and paid media

Here’s what you’ll learn:

• What internal marketing is and how to get started
• How to turn your employees into raving fans of your company
• Why personal content from employees is better than company content

Here’s what you’ll learn:

• The importance of focusing on compounding marketing channels
• How brands should think about video content strategy
• What the future of content marketing looks like

Here’s what you’ll learn:

• How to learn what your customers actually want to consume
• How to keep their voice in your content
• What the future of content marketing looks like

Here’s what you’ll learn:

• The current state of AI and SEO as a strategy
• How to think about programmatic SEO for your company
• What the future of AI and SEO looks like

Here’s what you’ll learn:

• Marketing strategies that work through the eyes of a venture capitalist
• AI’s influence on the future of startups and entrepreneurship
• How to promote and grow a podcast

Here’s what you’ll learn:

• How branding is evolving in 2023
• Hot takes about the future of social media
• Why events are the ultimate marketing channel

Here’s what you’ll learn:

• How to assess your B2B digital presence
• How to make sure your website is actually contributing to pipeline
• Why fractional marketing work has become a big deal

Here’s what you’ll learn:

• Why you should start with customer voice in your marketing research
• How to think about positioning and messaging for B2B
• How to build a content strategy wedge

Here’s what you’ll learn:

• What opportunity exists for B2B companies in the HubSpot ecosystem
• How to go to market as an integration of a bigger product
• Arrows’ unique strategy for producing content without SEO

Here’s what you’ll learn:

• Should you focus on short- or long-form content?
• How B2B content has changed over the years
• How to manage creative chaos as a content marketer

Here’s what you’ll learn:

• What life will look like in a cookieless world
• Why this is the best case scenario for marketers
• What the future of attribution looks like

Here’s what you’ll learn:

• Future trends in B2B marketing
• Understanding dark social in branding
• How to increase high intent leads vs generic ones

Here’s what you’ll learn:

• The best way to determine your product’s position in the market
• How to translate your positioning into great messaging
• The key to unlocking a great value proposition

Here’s what you’ll learn:

• How ABM is changing in 2023
• How AI integrates into all marketing efforts going forward
• What paid media tips you should use for your business

Here’s what you’ll learn:

• What makes LinkedIn a compelling marketing channel
• How to grow a personal brand on LinkedIn
• B2B2B: How to help customers market to their customers

Here’s what you’ll learn:

• How content marketing has changed in the past 12 years
• How to integrate AI into your content workflows
• What to look for in your PR strategy

Here’s what you’ll learn:

• How brands should approach their first short-form video strategy
• What metrics to measure to set your brand up for success
• What the future of content creation looks like

She’s the Director of Product Marketing at Metadata and has been crushing the marketing game for over 10 years now.

Here’s what you’ll learn:

• The difference between a good product marketer and the top 1%
• Alex’s go-to process for launching new products or features
• The ideal setup for a product marketing team

Here’s what you’ll learn:

• Characteristics of startups that well with content marketing
• How to build a content engine at a startup
• Product-led content and how it differs from product marketing

Here’s what you’ll learn:

• How verticalizing an agency can increase its chances of success
• The initial steps of the process for helping agencies go vertical
• Why more top marketers are choosing to go freelance over working in-house

Here’s what you’ll learn:

- How to focus on profitability instead of a “growth at all costs” mindset

- Practical ways to integrate marketing mix modeling into a startup

- Interesting pockets of SaaS that are particularly interesting

Here's what you'll learn:

- What most companies are doing wrong with content distribution

- How to build a distribution-first framework at your company

- Differences between repurposing and distribution

And much more.

Here’s what you’ll learn:

• Discover how Kristen funded the early stages of her company with pitch competitions and went on to pitch hundreds of investors across the country (including Pitbull - yes, the rapper)
• Why influencer marketing is a must for consumer brands in today’s digital age
• Learn how to level-up your influencer marketing strategy and stay ahead of the curve

Here's what you'll learn:

- AI can be a valuable tool in content marketing, but it still has limitations

- Deep fake technology is a growing concern in the B2B world

- Ross recently created a video of himself using only AI - find out how he did it

Here’s what you’ll learn:
• Understanding the role of CMOs in 2023
• The impact of fractional marketing work
• Strategies for effective B2B marketing team setups

And much more. 

Here’s what you’ll learn:

- Overcoming objections to investing in thought leadership

- How to approach a company newer to content marketing

- Why top marketers are opting to freelance over working in-house

Here’s what you’ll learn:

• How to create high-quality B2B content that connects with users' pain points
• The importance of organic marketing and creator partnerships
• The potential pitfalls of relying too much on the Google-Facebook duopoly

And much more

Here’s what you’ll learn:

• The differences between branding a company versus a famous person
• Key metrics to measure success in brand strategy
• How to turn a story into powerful entertainment that connects with audiences

And much more!

Here’s what you’ll learn:

- Why resonating with your audience is more important than generating content
- The power of a strong premise for your brand or project
- How to balance creativity and efficiency with AI

And much more!

Here’s what you’ll learn:

- How the marketing landscape has changed in the past 5 years

- What are the new problems arising in for martech marketing teams

- The biggest difference between how marketing gets done at smaller startups vs massive companies like Salesforce and LinkedIn

- And much more

Here’s what you’ll learn: 
• Simplifying your demand gen strategy for future-proofing 
• Understanding your audience and the demand curve 
• The importance of measuring engagement and conversion rates 

And much more

Here’s what you’ll learn:

- How social media strategy differs for a celebrity like Pitbull vs an eCommerce company
- Social media growth strategies now vs 5-10 years ago
- Nik Sharma’s top martech tools he can't live without

And much more. Listen now!

Here’s what you’ll learn:

• The benefits of working with a freelance consultant

• How building a captive audience can lead to long-term brand loyalty

• How to balance brand strategy and growth marketing to maximize success

And much more.

Here's what you'll learn:

• The importance of coordinated efforts between sales and marketing
• The challenges of over-measuring marketing impact
• How B2B marketing can be a more rewarding type of marketing

Here’s what you’ll learn:

• The importance of understanding people's challenges and needs
• Why product marketing is set to make a resurgence
• How AI removes the execution layer in marketing, making creative thinking more valuable than ever

AI in Marketing and Sales

- AI will significantly change how we think about marketing and sales
- It is important to experiment with AI tools and find ways to work with them to expand capabilities
- Both the cost and time to perform tasks with AI have gone to near zero
- The challenge is asking AI questions that don't include nuance and can't be operationalized
- To work effectively with AI, we need to break down work into smaller chunks that it can do well

Using AI Effectively

- The focus is on how to use GPT Four in processes without worrying about its hallucination problem
- People who are not reinventing themselves are at risk of being replaced by someone using AI.
- To use AI effectively, one needs to provide creative constraint and context. Andy Grove's framework of "if the board fired me today, what would my replacement come in and do?" can be useful for thinking about how to use AI.
- AI is good for operationalizing, but one needs to work backwards and feed it the right inputs and training sets to make it work effectively.
- The speaker's company uses AI for programmatic outbound campaigns, feeding it website context to determine the top ten data points for targeting customers.
- Ideas generated by AI include employee turnover rates, gender diversity ratios, and presence of employee research groups.
- The speaker believes that in order to define prompts, one needs to invert their thinking and break down the process into discrete steps.
- By breaking down the process and having a clear understanding of the steps involved, the speaker is able to evaluate the AI's suggestions and identify which ideas are good or bad.
- The speaker recommends dissecting one's process by writing it out on a whiteboard to gain clarity.
- The speaker has campaigns using AI in a targeted way where they can trust the output.
- The challenge in automating this is that a wrong result can have high stakes and the pain is too high if it gets it wrong.
- The speaker is thinking about creatively constraining the automation to ensure that if it gets it wrong, it's a harmless mistake.

Using Creative Constraints with AI

- The speaker played around with an AI-generated sentence, which seemed like a human wrote it but was actually a lie, and warns against the weaponization of such technology.
- Many people consider AI as a productivity hack, but the author thinks that the real opportunity is using it to do things that would have been impossible before.
- The author has created a product that uses AI to identify the perfect moments for a company to sell their products and services.
- The author uses AI to write effective sales emails quickly and efficiently, using creative constraints and contextual understanding.
- This approach can be done at scale and can give companies a significant advantage over competitors who don't have sales teams of similar size.
- The speaker doesn't trust AI to write a complete email or to act on their behalf. 
- They believe that AI can't write a great email, except if it's trained on how to write five discrete sentences with specific steps and then summarize the email. 
- They don't trust AI to handle anything that involves requiring truth. 
- The speaker thinks the problem with AI is that people don't know how to use it or deploy it effectively, and there is a need to ask the right questions and to refine the process. 
- The speaker recommends clay.com as a useful tool for refining data by having conversations with ChatGPT on a per-row basis.
- The speaker has spent a lot of time tinkering with the tool to test its capabilities and come up with use cases.
- The speaker advises others to play around with the tool and think about what perfect thing involving language they could accomplish with unlimited time, and then consider how AI could help them achieve it.
- ChatGPT is a tool that can help you break down complex questions and tasks into smaller, discrete steps.
- The best approach is to ask the tool to give you the smallest possible steps to accomplish a goal, even if someone without context on your business could understand.
- By following these steps, you can audit them at every point and make sure they are correct.
- The possibility with ChatGPT is not just to save time but to have a person work on a creative task with nearly unlimited time, energy, and focus.
- The concept of constraint can help people go deeper and achieve higher output than they normally would.
- The guest gave an example of a big process they have built using constraint.
- The guest is asked if there are other examples of their process that have been automated and systematized due to constraint.
- The speaker has operationalized AI for a specific process, but only for pieces of it so far.
- They believe that the bar for successful AI implementation is high because it can begin "hallucinating" and making things up when given too much freedom.
- An example of this is when AI was tasked to build SEO pages for 10,000 companies without creative constraint and started making things up.
- The speaker believes that AI needs creative constraint and to be broken down into smaller processes to be successful.
- They are aggressive about killing processes that don't meet their standards and advocate for breaking down tasks into smaller, explicit steps similar to talking to a fifth-grader.

Facebook Advertising and Alternatives

• Company still spends 80-90% of advertising budget on Facebook
• Focusing more on Google and Google shopping due to higher intent and quicker purchase ability
• Testing turning off Facebook advertising but couldn't get away from it

Building Brand and Growth

• Personal inbound leads and content creation as the main ways the company has achieved growth
• Use of Twitter and LinkedIn for brand authority and business development
• YouTube videos as B2B touchpoints for potential customers
• Consistently building and talking about brand to attract and retain employees

TikTok Advertising

• Demographic of buyers on TikTok is specific and different from other platforms
• Organic development of content and community building
• Creating videos of people using the product or providing examples, rather than just product stills, to work on TikTok
• Attribution software such as Triple A or Northview is not necessary
• Not an effective platform for paid media currently

Marketing and Advertising Strategies

• CRO is often overlooked and should be addressed earlier in the process
• Hiring a full-blown agency is not necessary for managing a channel
• Focusing on AOV is important
• Emphasis on having the right fit for a team or agency partner to avoid demoralizing the team

Virtual Assistants for Agencies

• 60-70 full-time employees including virtual assistants and offshore workers in Mexico City and South America
• Use of virtual assistants for various tasks such as media buying, ad design, graphic design, implementation, and strategy for email
• Difficulty in hiring virtual assistants initially due to quality issues and other concerns
• AI may make industries more efficient and faster but virtual assistants lack context, creativity, and strategy

Other Advertising Industry Insights

• Policy dealing with CBD and THC advertising on various platforms
• Changing landscape of Facebook/Meta's suite of products
• Use of on-demand editing design team, agencies, and US-based tools
• Difficulty in finding American or Canadian talent in multiple time zones for US-based tool
• Cultural fit, integrity, and internet access are important factors for successful virtual assistant partnerships.