The Mark Butler Show Transistor (https://transistor.fm) https://feeds.transistor.fm/the-mark-butler-show Solopreneurship by the numbers. © Mark Butler 2017 0c7dec49-53e4-5b18-aa58-412325ebe410 no en-gb Fri, 09 Feb 2024 20:08:18 +0000 Tue, 02 Dec 2025 21:07:19 +0000 https://img.transistor.fm/6ccVCjqDVT3JDPA92Qxx5z3D8kXmkRnNv4-y9NQLqDE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/Lzk0MDcvMTU4NjQ0/NjQzMS1hcnR3b3Jr/LmpwZw.jpg The Mark Butler Show episodic Mark Butler Solopreneurship by the numbers. Solopreneurship by the numbers.. solopreneur, online business, marketing, business, personal development Mark Butler No No EP63: You'd have to work hard to kill this business. 63 63 EP63: You'd have to work hard to kill this business. full d1a0790b-e12b-452e-99c0-a7452a360b10 https://share.transistor.fm/s/02c6136d Businesses have inertia. That means they're hard to get moving, but it also means it's hard to stop them once they're rolling.

]]> Businesses have inertia. That means they're hard to get moving, but it also means it's hard to stop them once they're rolling.

]]> Sat, 09 Feb 2019 23:52:00 +0000 Mark Butler Mark Butler 377 Businesses have inertia. That means they're hard to get moving, but it also means it's hard to stop them once they're rolling. Businesses have inertia. That means they're hard to get moving, but it also means it's hard to stop them once they're rolling. solopreneur, online business, marketing, business, personal development No EP62: A message to the spouses and partners of aspiring entrepreneurs. 62 62 EP62: A message to the spouses and partners of aspiring entrepreneurs. full ce5137a4-ac7e-44cc-92bc-f46d0a884e37 https://share.transistor.fm/s/93483781 I've had multiple conversations with new business owners whose spouses are worried (and occasionally antagonistic) about the time and money they're investing in the new venture. This episode is a note just for that concerned spouse.

]]> I've had multiple conversations with new business owners whose spouses are worried (and occasionally antagonistic) about the time and money they're investing in the new venture. This episode is a note just for that concerned spouse.

]]> Fri, 01 Feb 2019 22:33:00 +0000 Mark Butler Mark Butler 854 I've had multiple conversations with new business owners whose spouses are worried (and occasionally antagonistic) about the time and money they're investing in the new venture. This episode is a note just for that concerned spouse. I've had multiple conversations with new business owners whose spouses are worried (and occasionally antagonistic) about the time and money they're investing in the new venture. This episode is a note just for that concerned spouse. solopreneur, online business, marketing, business, personal development No EP61: "I made this for you. Do you want it?" 61 61 EP61: "I made this for you. Do you want it?" full 65b7d955-cd01-4690-9e9a-bc38f68d81a8 https://share.transistor.fm/s/a416eab8 I stole that line from Seth Godin's new book, "This is Marketing." That one phrase -- "I made this for you. Do you want it?" -- captures so much about what it takes for new (and established) business owners to get out of their heads and into the real work of marketing. Episode 61 talks through the vulnerability and confidence it takes to stop fretting at your desk and start talking to the people you hope to serve.

]]> I stole that line from Seth Godin's new book, "This is Marketing." That one phrase -- "I made this for you. Do you want it?" -- captures so much about what it takes for new (and established) business owners to get out of their heads and into the real work of marketing. Episode 61 talks through the vulnerability and confidence it takes to stop fretting at your desk and start talking to the people you hope to serve.

]]> Sat, 12 Jan 2019 01:07:00 +0000 Mark Butler Mark Butler 665 I stole that line from Seth Godin's new book, "This is Marketing." That one phrase -- "I made this for you. Do you want it?" -- captures so much about what it takes for new (and established) business owners to get out of their heads and into the real work of marketing. Episode 61 talks through the vulnerability and confidence it takes to stop fretting at your desk and start talking to the people you hope to serve. I stole that line from Seth Godin's new book, "This is Marketing." That one phrase -- "I made this for you. Do you want it?" -- captures so much about what it takes for new (and established) business owners to get out of their heads and into the real work solopreneur, online business, marketing, business, personal development No EP60: A class for new coaches -- when to hire someone to do work for you, when to do it yourself, and when to hire a coach to guide you. 60 60 EP60: A class for new coaches -- when to hire someone to do work for you, when to do it yourself, and when to hire a coach to guide you. full 02ef2bf1-bf31-4c27-95e7-907a85d19532 https://share.transistor.fm/s/ed120eed Fri, 04 Jan 2019 21:35:00 +0000 Mark Butler Mark Butler 946 I've been teaching some class to new (and new-ish) life coaches. In this episode of the show I pulled a 15-minute segment out of one of the classes where I talked about how new coaches should think about spending time versus spending money versus hiring coaches as they get their business off the ground. I've been teaching some class to new (and new-ish) life coaches. In this episode of the show I pulled a 15-minute segment out of one of the classes where I talked about how new coaches should think about spending time versus spending money versus hiring c solopreneur, online business, marketing, business, personal development No EP59: Discounts? Bonuses? None of the above? 59 59 EP59: Discounts? Bonuses? None of the above? full b19b1b1e-2f6a-4f0a-9a58-529c8514fdcb https://share.transistor.fm/s/01c9e9ed Let's talk about the psychology offering discounts, bonuses, or neither in our sales process.

]]> Let's talk about the psychology offering discounts, bonuses, or neither in our sales process.

]]> Fri, 21 Dec 2018 18:50:00 +0000 Mark Butler Mark Butler 1163 Let's talk about the psychology offering discounts, bonuses, or neither in our sales process. Let's talk about the psychology offering discounts, bonuses, or neither in our sales process. solopreneur, online business, marketing, business, personal development No EP58: Two kinds of goals, two kinds of goal tracking. 58 58 EP58: Two kinds of goals, two kinds of goal tracking. full 8e8528ab-7d27-4e92-9a5e-562e79330d6f https://share.transistor.fm/s/227b62d4 How to use goals whose outcome you can control completely to achieve goals you can only influence with your effort.

]]> How to use goals whose outcome you can control completely to achieve goals you can only influence with your effort.

]]> Fri, 14 Dec 2018 22:19:00 +0000 Mark Butler Mark Butler 399 How to use goals whose outcome you can control completely to achieve goals you can only influence with your effort. How to use goals whose outcome you can control completely to achieve goals you can only influence with your effort. solopreneur, online business, marketing, business, personal development No EP57: The market isn't saturated. There isn't too much competition. You're not behind. It's not "too late." 57 57 EP57: The market isn't saturated. There isn't too much competition. You're not behind. It's not "too late." full a7d4a687-1b0f-411b-b915-652ae9f29362 https://share.transistor.fm/s/9b2552eb This is your reminder to ignore anyone (including yourself) who might say "It's too late. The market is saturated. There's too much competition. Everyone who is going to succeed already succeeded."

]]> This is your reminder to ignore anyone (including yourself) who might say "It's too late. The market is saturated. There's too much competition. Everyone who is going to succeed already succeeded."

]]> Fri, 07 Dec 2018 23:55:00 +0000 Mark Butler Mark Butler 839 This is your reminder to ignore anyone (including yourself) who might say "It's too late. The market is saturated. There's too much competition. Everyone who is going to succeed already succeeded." This is your reminder to ignore anyone (including yourself) who might say "It's too late. The market is saturated. There's too much competition. Everyone who is going to succeed already succeeded." solopreneur, online business, marketing, business, personal development No EP56: Beware of false financial finish lines. 56 56 EP56: Beware of false financial finish lines. full 36dd191f-5292-4e67-95cf-84f5edc45fd1 https://share.transistor.fm/s/c79874cc Some of your long term income and savings goals may be false financial finish lines. Episode 56 talks about making sure you're on the right track for the right reasons.

]]> Some of your long term income and savings goals may be false financial finish lines. Episode 56 talks about making sure you're on the right track for the right reasons.

]]> Sun, 22 Jul 2018 01:01:00 +0000 Mark Butler Mark Butler 1010 Some of your long term income and savings goals may be false financial finish lines. Episode 56 talks about making sure you're on the right track for the right reasons. Some of your long term income and savings goals may be false financial finish lines. Episode 56 talks about making sure you're on the right track for the right reasons. solopreneur, online business, marketing, business, personal development No EP55: I hired three new people. It's going great. So why am I so anxious? 55 55 EP55: I hired three new people. It's going great. So why am I so anxious? full 107d7362-c84d-4257-a610-fa72c48b2611 https://share.transistor.fm/s/7b73d18e I've hired three new team members and they're doing a great job. This is great news, so why am I so anxious?

]]> I've hired three new team members and they're doing a great job. This is great news, so why am I so anxious?

]]> Sat, 14 Jul 2018 19:22:00 +0000 Mark Butler Mark Butler 1093 I've hired three new team members and they're doing a great job. This is great news, so why am I so anxious? I've hired three new team members and they're doing a great job. This is great news, so why am I so anxious? solopreneur, online business, marketing, business, personal development No EP54: The numbers are neutral. Our thoughts about the numbers are not neutral. 54 54 EP54: The numbers are neutral. Our thoughts about the numbers are not neutral. full ca13a2de-70f8-4d7a-80bb-195ad1bdda9e https://share.transistor.fm/s/1462f20e If you show ten different business owners the same set of financials, you'll get ten different opinions about what the numbers mean. This is proof that the numbers are neutral -- they only get their meaning from us. Episode 54 explains why this is such a crucial insight.

]]> If you show ten different business owners the same set of financials, you'll get ten different opinions about what the numbers mean. This is proof that the numbers are neutral -- they only get their meaning from us. Episode 54 explains why this is such a crucial insight.

]]> Sun, 10 Jun 2018 01:41:00 +0000 Mark Butler Mark Butler 701 If you show ten different business owners the same set of financials, you'll get ten different opinions about what the numbers mean. This is proof that the numbers are neutral -- they only get their meaning from us. Episode 54 explains why this is such a crucial insight. If you show ten different business owners the same set of financials, you'll get ten different opinions about what the numbers mean. This is proof that the numbers are neutral -- they only get their meaning from us. Episode 54 explains why this is such solopreneur, online business, marketing, business, personal development No EP53: Go where your people are. 53 53 EP53: Go where your people are. full 4ff8b331-fb0d-4d36-8497-2ae7ed577890 https://share.transistor.fm/s/0935e693 I went to a six-day life coach training this week. The content was amazing, the connections and conversations were even better. There's nothing like getting into the same physical space as your ideal clients, spending quality time, and building relationships.

]]> I went to a six-day life coach training this week. The content was amazing, the connections and conversations were even better. There's nothing like getting into the same physical space as your ideal clients, spending quality time, and building relationships.

]]> Sun, 03 Jun 2018 06:17:00 +0000 Mark Butler Mark Butler 337 I went to a six-day life coach training this week. The content was amazing, the connections and conversations were even better. There's nothing like getting into the same physical space as your ideal clients, spending quality time, and building relationships. I went to a six-day life coach training this week. The content was amazing, the connections and conversations were even better. There's nothing like getting into the same physical space as your ideal clients, spending quality time, and building relationsh solopreneur, online business, marketing, business, personal development No EP52: A specialization lesson from my double root canal. 52 52 EP52: A specialization lesson from my double root canal. full 2c19f0e3-3c0b-4d16-82b5-bf5de0a95b66 https://share.transistor.fm/s/87a99eee This week I had the pleasure of a double root canal. During the procedure -- under the influence of all the drugs -- my mind naturally turned to marketing.

]]> This week I had the pleasure of a double root canal. During the procedure -- under the influence of all the drugs -- my mind naturally turned to marketing.

]]> Sun, 27 May 2018 04:23:00 +0000 Mark Butler Mark Butler 603 This week I had the pleasure of a double root canal. During the procedure -- under the influence of all the drugs -- my mind naturally turned to marketing. This week I had the pleasure of a double root canal. During the procedure -- under the influence of all the drugs -- my mind naturally turned to marketing. solopreneur, online business, marketing, business, personal development No EP51: Why you should challenge your basic assumptions for the sake of improved client experience. 51 51 EP51: Why you should challenge your basic assumptions for the sake of improved client experience. full 358a10d4-483f-438e-b2ce-6d4eae1f1287 https://share.transistor.fm/s/0ec82945 Last week I told you to set rules and guidelines for how you deliver your service. This week's message is to keep your mind open and change those rules when you realize they're built on faulty assumptions.

]]> Last week I told you to set rules and guidelines for how you deliver your service. This week's message is to keep your mind open and change those rules when you realize they're built on faulty assumptions.

]]> Sun, 20 May 2018 00:56:00 +0000 Mark Butler Mark Butler 453 Last week I told you to set rules and guidelines for how you deliver your service. This week's message is to keep your mind open and change those rules when you realize they're built on faulty assumptions. Last week I told you to set rules and guidelines for how you deliver your service. This week's message is to keep your mind open and change those rules when you realize they're built on faulty assumptions. solopreneur, online business, marketing, business, personal development No EP50: Why the rules and boundaries you put in place for client work protect your clients more than you (and that's a good thing). 50 50 EP50: Why the rules and boundaries you put in place for client work protect your clients more than you (and that's a good thing). full 112b34b8-6886-4fce-b578-62c71a898a87 https://share.transistor.fm/s/b76da849 I have a few rules (maybe more like best practices) I use in my service to ensure high quality and limit mistakes. On occasion I've broken those rules with the idea that I'm helping the client out. The reality is when you break the rules that protect the quality of your work, it's the client that suffers.

]]> I have a few rules (maybe more like best practices) I use in my service to ensure high quality and limit mistakes. On occasion I've broken those rules with the idea that I'm helping the client out. The reality is when you break the rules that protect the quality of your work, it's the client that suffers.

]]> Sun, 13 May 2018 04:54:00 +0000 Mark Butler Mark Butler 799 I have a few rules (maybe more like best practices) I use in my service to ensure high quality and limit mistakes. On occasion I've broken those rules with the idea that I'm helping the client out. The reality is when you break the rules that protect the quality of your work, it's the client that suffers. I have a few rules (maybe more like best practices) I use in my service to ensure high quality and limit mistakes. On occasion I've broken those rules with the idea that I'm helping the client out. The reality is when you break the rules that protect the solopreneur, online business, marketing, business, personal development No EP49: If you're struggling in your expertise-driven business (ie coaching or consulting), it's probably because you don't have expensive products and services. 49 49 EP49: If you're struggling in your expertise-driven business (ie coaching or consulting), it's probably because you don't have expensive products and services. full 8aba2a15-cc73-4509-bb16-30224bf8fd59 https://share.transistor.fm/s/871813a1 If you're a coach or consultant you need to have a high-four or low-five figure offering for your clients to buy. If you don't, you'll struggle to create sustainable cash flow. Episode 49 explains why.

]]> If you're a coach or consultant you need to have a high-four or low-five figure offering for your clients to buy. If you don't, you'll struggle to create sustainable cash flow. Episode 49 explains why.

]]> Sun, 06 May 2018 05:39:00 +0000 Mark Butler Mark Butler 624 If you're a coach or consultant you need to have a high-four or low-five figure offering for your clients to buy. If you don't, you'll struggle to create sustainable cash flow. Episode 49 explains why. If you're a coach or consultant you need to have a high-four or low-five figure offering for your clients to buy. If you don't, you'll struggle to create sustainable cash flow. Episode 49 explains why. solopreneur, online business, marketing, business, personal development No EP48: Action, Observation, Simplification, Documentation, Delegation 48 48 EP48: Action, Observation, Simplification, Documentation, Delegation full 3c35ae27-944f-42bf-8543-7b53d9f7800f https://share.transistor.fm/s/2cfc0ad0 This week I've been listening to a book called 'Work the Process' that reminded me that our lives and businesses are a system of systems. In this episode I share the system I've used to delegate some of the most complicated tasks in my business without any loss of quality or consistency.

]]> This week I've been listening to a book called 'Work the Process' that reminded me that our lives and businesses are a system of systems. In this episode I share the system I've used to delegate some of the most complicated tasks in my business without any loss of quality or consistency.

]]> Sun, 29 Apr 2018 05:25:00 +0000 Mark Butler Mark Butler 1013 This week I've been listening to a book called 'Work the Process' that reminded me that our lives and businesses are a system of systems. In this episode I share the system I've used to delegate some of the most complicated tasks in my business without any loss of quality or consistency. This week I've been listening to a book called 'Work the Process' that reminded me that our lives and businesses are a system of systems. In this episode I share the system I've used to delegate some of the most complicated tasks in my business without an solopreneur, online business, marketing, business, personal development No EP47: Service, specialization, and pushy upsells: a sprinkler repair story. 47 47 EP47: Service, specialization, and pushy upsells: a sprinkler repair story. full b4e8c1dd-3025-4819-b00b-dd999c9d9be8 https://share.transistor.fm/s/61921bdd This is the story of two sprinkler repair guys named Carl and Tyler. Each takes a very different approach to selling, and they get drastically different results.

]]> This is the story of two sprinkler repair guys named Carl and Tyler. Each takes a very different approach to selling, and they get drastically different results.

]]> Sun, 22 Apr 2018 02:43:00 +0000 Mark Butler Mark Butler 677 This is the story of two sprinkler repair guys named Carl and Tyler. Each takes a very different approach to selling, and they get drastically different results. This is the story of two sprinkler repair guys named Carl and Tyler. Each takes a very different approach to selling, and they get drastically different results. solopreneur, online business, marketing, business, personal development No EP46: Would you be willing to do 274 grunt-work projects for the chance to work on one dream project? 46 46 EP46: Would you be willing to do 274 grunt-work projects for the chance to work on one dream project? full 4e90ca4b-95ca-4e43-851b-b0ad619ad7be https://share.transistor.fm/s/fec656f4 This week I met a film maker who described is career to me as "roughly 800 projects I wasn't very excited about and three dream feature films." That's approximately 274 projects he wasn't excited about for the chance to work on three he loved. Would you be willing to work that kind of ratio in your business?

]]> This week I met a film maker who described is career to me as "roughly 800 projects I wasn't very excited about and three dream feature films." That's approximately 274 projects he wasn't excited about for the chance to work on three he loved. Would you be willing to work that kind of ratio in your business?

]]> Sun, 15 Apr 2018 05:19:00 +0000 Mark Butler Mark Butler 429 This week I met a film maker who described is career to me as "roughly 800 projects I wasn't very excited about and three dream feature films." That's approximately 274 projects he wasn't excited about for the chance to work on three he loved. Would you be willing to work that kind of ratio in your business? This week I met a film maker who described is career to me as "roughly 800 projects I wasn't very excited about and three dream feature films." That's approximately 274 projects he wasn't excited about for the chance to work on three he loved. Would you b solopreneur, online business, marketing, business, personal development No EP45: Why it's so important to understand your entrepreneurial personality type. 45 45 EP45: Why it's so important to understand your entrepreneurial personality type. full d789b796-beb3-4e17-8cfc-308272f84111 https://share.transistor.fm/s/4685c514 This week I found out I'm not a Visionary, and that's okay.

]]> This week I found out I'm not a Visionary, and that's okay.

]]> Sun, 08 Apr 2018 04:28:00 +0000 Mark Butler Mark Butler 722 This week I found out I'm not a Visionary, and that's okay. This week I found out I'm not a Visionary, and that's okay. solopreneur, online business, marketing, business, personal development No EP44: How to re-focus on the small set of activities that drive the majority of your success. 44 44 EP44: How to re-focus on the small set of activities that drive the majority of your success. full a8365533-e1d7-4656-a346-6899b3418bdd https://share.transistor.fm/s/1e2c1e42 It's way too easy to lose sight of (or just plain forget) the few strategies, tactics, and activities that have created disproportionate results in our business. Episode 44 helps us remember and re-focus on what really matters.

]]> It's way too easy to lose sight of (or just plain forget) the few strategies, tactics, and activities that have created disproportionate results in our business. Episode 44 helps us remember and re-focus on what really matters.

]]> Sun, 01 Apr 2018 06:25:00 +0000 Mark Butler Mark Butler 746 It's way too easy to lose sight of (or just plain forget) the few strategies, tactics, and activities that have created disproportionate results in our business. Episode 44 helps us remember and re-focus on what really matters. It's way too easy to lose sight of (or just plain forget) the few strategies, tactics, and activities that have created disproportionate results in our business. Episode 44 helps us remember and re-focus on what really matters. solopreneur, online business, marketing, business, personal development No EP43: Why you should be skeptical of claims that it doesn't work anymore (whatever it is). 43 43 EP43: Why you should be skeptical of claims that it doesn't work anymore (whatever it is). full 9f7fabd8-2747-42d4-ab9d-f6e12994e44f https://share.transistor.fm/s/bfe5867b Sometimes clients tell me they've heard something "isn't working anymore." "People are tired of courses." "Email marketing doesn't work." Episode 43 explains why you need to maintain healthy skepticism when anyone is telling you something does or doesn't work.

]]> Sometimes clients tell me they've heard something "isn't working anymore." "People are tired of courses." "Email marketing doesn't work." Episode 43 explains why you need to maintain healthy skepticism when anyone is telling you something does or doesn't work.

]]> Sun, 25 Mar 2018 05:10:00 +0000 Mark Butler Mark Butler 481 Sometimes clients tell me they've heard something "isn't working anymore." "People are tired of courses." "Email marketing doesn't work." Episode 43 explains why you need to maintain healthy skepticism when anyone is telling you something does or doesn't work. Sometimes clients tell me they've heard something "isn't working anymore." "People are tired of courses." "Email marketing doesn't work." Episode 43 explains why you need to maintain healthy skepticism when anyone is telling you something does or doesn't solopreneur, online business, marketing, business, personal development No EP42: The CFO's perspective on why, when, and how to raise your coaching prices. 42 42 EP42: The CFO's perspective on why, when, and how to raise your coaching prices. full cc0fc581-25cc-4b32-adde-bbcea8664c62 https://share.transistor.fm/s/c38b6c9e A friend of mine has been under-pricing his coaching. Instead of just repeating the easiest business advice there is ("Raise your rates!"), we talked through the psychology of under-pricing and the way to right-price his services. Episode 42 recaps that conversation.

]]> A friend of mine has been under-pricing his coaching. Instead of just repeating the easiest business advice there is ("Raise your rates!"), we talked through the psychology of under-pricing and the way to right-price his services. Episode 42 recaps that conversation.

]]> Sun, 18 Mar 2018 05:13:00 +0000 Mark Butler Mark Butler 848 A friend of mine has been under-pricing his coaching. Instead of just repeating the easiest business advice there is ("Raise your rates!"), we talked through the psychology of under-pricing and the way to right-price his services. Episode 42 recaps that conversation. A friend of mine has been under-pricing his coaching. Instead of just repeating the easiest business advice there is ("Raise your rates!"), we talked through the psychology of under-pricing and the way to right-price his services. Episode 42 recaps that c solopreneur, online business, marketing, business, personal development No EP41: How to figure out how much you can afford to spend on marketing. 41 41 EP41: How to figure out how much you can afford to spend on marketing. full 3f4c2427-40d9-4f74-93fd-50711e7bd018 https://share.transistor.fm/s/bfbc9f79 Your goal (and mine) should be to steadily and profitably increase the amount we spend on marketing. But there's no simple calculation that will tell you exactly what you can afford to spend. Episode 41 talks about how you can use quantitative and qualitative analysis to set your marketing budget with confidence.

]]> Your goal (and mine) should be to steadily and profitably increase the amount we spend on marketing. But there's no simple calculation that will tell you exactly what you can afford to spend. Episode 41 talks about how you can use quantitative and qualitative analysis to set your marketing budget with confidence.

]]> Sat, 10 Mar 2018 15:37:00 +0000 Mark Butler Mark Butler 1101 Your goal (and mine) should be to steadily and profitably increase the amount we spend on marketing. But there's no simple calculation that will tell you exactly what you can afford to spend. Episode 41 talks about how you can use quantitative and qualitative analysis to set your marketing budget with confidence. Your goal (and mine) should be to steadily and profitably increase the amount we spend on marketing. But there's no simple calculation that will tell you exactly what you can afford to spend. Episode 41 talks about how you can use quantitative and qualita solopreneur, online business, marketing, business, personal development No EP40: How niche selection shows up in your business financials. 40 40 EP40: How niche selection shows up in your business financials. full e313023c-b009-4485-846d-cf3b400b48e3 https://share.transistor.fm/s/442d514b Usually marketing and business coaches are the ones talking about niche selection, but today it's the CFO who has a few things to say about why pursuing the right niche is so important.

]]> Usually marketing and business coaches are the ones talking about niche selection, but today it's the CFO who has a few things to say about why pursuing the right niche is so important.

]]> Sun, 04 Mar 2018 01:20:00 +0000 Mark Butler Mark Butler 958 Usually marketing and business coaches are the ones talking about niche selection, but today it's the CFO who has a few things to say about why pursuing the right niche is so important. Usually marketing and business coaches are the ones talking about niche selection, but today it's the CFO who has a few things to say about why pursuing the right niche is so important. solopreneur, online business, marketing, business, personal development No EP39: Why bank balances do and don't matter to your cash flow management. 39 39 EP39: Why bank balances do and don't matter to your cash flow management. full d9882d9b-8f69-47b4-97e8-06d1d61cd037 https://share.transistor.fm/s/852ef74a Your bank balances give you some important information about your business finances, but they're just a small part of the true picture.

]]> Your bank balances give you some important information about your business finances, but they're just a small part of the true picture.

]]> Sat, 24 Feb 2018 22:49:00 +0000 Mark Butler Mark Butler 640 Your bank balances give you some important information about your business finances, but they're just a small part of the true picture. Your bank balances give you some important information about your business finances, but they're just a small part of the true picture. solopreneur, online business, marketing, business, personal development No EP38: How to identify and improve the most important numbers in your business. 38 38 EP38: How to identify and improve the most important numbers in your business. full 17fbf0a6-311b-4045-a1d9-7ddc8af027d6 https://share.transistor.fm/s/2e1ee2f6 Revenue and profit goals set the vision for our businesses, but the key to achieving that vision is identifying and executing your most important daily and weekly inputs. Episode 38 explains how.

]]> Revenue and profit goals set the vision for our businesses, but the key to achieving that vision is identifying and executing your most important daily and weekly inputs. Episode 38 explains how.

]]> Sat, 17 Feb 2018 23:09:00 +0000 Mark Butler Mark Butler 820 Revenue and profit goals set the vision for our businesses, but the key to achieving that vision is identifying and executing your most important daily and weekly inputs. Episode 38 explains how. Revenue and profit goals set the vision for our businesses, but the key to achieving that vision is identifying and executing your most important daily and weekly inputs. Episode 38 explains how. solopreneur, online business, marketing, business, personal development No EP37: Why you will probably overpay your first significant hire, and how to avoid it. 37 37 EP37: Why you will probably overpay your first significant hire, and how to avoid it. full a7cf6f36-5d6e-4d2f-ae77-2c7ca5ff8c3a https://share.transistor.fm/s/700d2133 We're all looking to pay the right person the amount that gets the work done without draining the business's cash. Most of us (me included) overpay our first significant hire. Episode 37 explains why we do this and how to avoid it.

]]> We're all looking to pay the right person the amount that gets the work done without draining the business's cash. Most of us (me included) overpay our first significant hire. Episode 37 explains why we do this and how to avoid it.

]]> Sat, 10 Feb 2018 18:17:00 +0000 Mark Butler Mark Butler 1032 We're all looking to pay the right person the amount that gets the work done without draining the business's cash. Most of us (me included) overpay our first significant hire. Episode 37 explains why we do this and how to avoid it. We're all looking to pay the right person the amount that gets the work done without draining the business's cash. Most of us (me included) overpay our first significant hire. Episode 37 explains why we do this and how to avoid it. solopreneur, online business, marketing, business, personal development No EP36: The most important question to ask the person who wants to be your business coach. 36 36 EP36: The most important question to ask the person who wants to be your business coach. full b6f8f9b3-3e04-475c-aac8-60e91fc549b0 https://share.transistor.fm/s/d650fc4c Hint: The question is not "who did the amazing photography on your website?"

]]> Hint: The question is not "who did the amazing photography on your website?"

]]> Sat, 03 Feb 2018 19:00:00 +0000 Mark Butler Mark Butler 1055 Hint: The question is not "who did the amazing photography on your website?" Hint: The question is not "who did the amazing photography on your website?" solopreneur, online business, marketing, business, personal development No EP35: Bookkeeping 101: Understanding the difference between bookkeepers, CPAs, CFOs, financial advisors, and money coaches. 35 35 EP35: Bookkeeping 101: Understanding the difference between bookkeepers, CPAs, CFOs, financial advisors, and money coaches. full a51217c6-261c-4c95-af19-b0f81863a780 https://share.transistor.fm/s/d935ba6d Episode 35 walks you through all the different financial service providers that can help you in your business, how they want to help you, and when it's the right time to work with each of them.

In this episode I also explain exactly how I benefit my clients and when it might be the right time to hire me.

]]> Episode 35 walks you through all the different financial service providers that can help you in your business, how they want to help you, and when it's the right time to work with each of them.

In this episode I also explain exactly how I benefit my clients and when it might be the right time to hire me.

]]> Fri, 26 Jan 2018 16:23:00 +0000 Mark Butler Mark Butler 1334 Episode 35 walks you through all the different financial service providers that can help you in your business, how they want to help you, and when it's the right time to work with each of them. In this episode I also explain exactly how I benefit my clients and when it might be the right time to hire me. Episode 35 walks you through all the different financial service providers that can help you in your business, how they want to help you, and when it's the right time to work with each of them. In this episode I also explain exactly how I benefit my cli solopreneur, online business, marketing, business, personal development No EP34: Bookkeeping 101: Let's talk about contractors vs employees and the what, how, why, and when of 1099 forms. 34 34 EP34: Bookkeeping 101: Let's talk about contractors vs employees and the what, how, why, and when of 1099 forms. full 78a1219d-50e0-46d2-80ab-632cbb1483ba https://share.transistor.fm/s/9eee0785 Does the government consider your virtual assistant an employee or a contractor? Why does it matter? And what's the deal with 1099 forms, anyway? Episode 34 has the answers.

]]> Does the government consider your virtual assistant an employee or a contractor? Why does it matter? And what's the deal with 1099 forms, anyway? Episode 34 has the answers.

]]> Sat, 20 Jan 2018 23:05:00 +0000 Mark Butler Mark Butler 1166 Does the government consider your virtual assistant an employee or a contractor? Why does it matter? And what's the deal with 1099 forms, anyway? Episode 34 has the answers. Does the government consider your virtual assistant an employee or a contractor? Why does it matter? And what's the deal with 1099 forms, anyway? Episode 34 has the answers. solopreneur, online business, marketing, business, personal development No EP33: Bookkeeping 101: My surprising criteria for picking accounting software. 33 33 EP33: Bookkeeping 101: My surprising criteria for picking accounting software. full af654a80-7b18-4975-b98e-8f89ca72050f https://share.transistor.fm/s/ad8cacd9 People usually want to talk about whether bookkeeping software has good invoicing or pretty reports, but those aren't the features that will make or break your bookkeeping habit. After thousands of hours of bookkeeping, here are the criteria I use for evaluating financial software.

]]> People usually want to talk about whether bookkeeping software has good invoicing or pretty reports, but those aren't the features that will make or break your bookkeeping habit. After thousands of hours of bookkeeping, here are the criteria I use for evaluating financial software.

]]> Sat, 13 Jan 2018 17:24:00 +0000 Mark Butler Mark Butler 1530 People usually want to talk about whether bookkeeping software has good invoicing or pretty reports, but those aren't the features that will make or break your bookkeeping habit. After thousands of hours of bookkeeping, here are the criteria I use for evaluating financial software. People usually want to talk about whether bookkeeping software has good invoicing or pretty reports, but those aren't the features that will make or break your bookkeeping habit. After thousands of hours of bookkeeping, here are the criteria I use for eva solopreneur, online business, marketing, business, personal development No EP32: Bookkeeping 101: How your Balance Sheet gives you a snapshot of your business's financial health. 32 32 EP32: Bookkeeping 101: How your Balance Sheet gives you a snapshot of your business's financial health. full 7c1f286b-7ebd-4419-b445-d05769e35065 https://share.transistor.fm/s/8e4e7df5 Your balance sheet showcases financial strength and exposes financial cracks in your business. Episode 32 walks you through how your balance sheet works and how it helps you.

]]> Your balance sheet showcases financial strength and exposes financial cracks in your business. Episode 32 walks you through how your balance sheet works and how it helps you.

]]> Fri, 05 Jan 2018 21:50:00 +0000 Mark Butler Mark Butler 1043 Your balance sheet showcases financial strength and exposes financial cracks in your business. Episode 32 walks you through how your balance sheet works and how it helps you. Your balance sheet showcases financial strength and exposes financial cracks in your business. Episode 32 walks you through how your balance sheet works and how it helps you. solopreneur, online business, marketing, business, personal development No EP31: Bookkeeping 101: How your Profit & Loss statement helps you helps you make financial decisions in your business. 31 31 EP31: Bookkeeping 101: How your Profit & Loss statement helps you helps you make financial decisions in your business. full b311f55d-23ad-4e91-b673-284750b3d9d8 https://share.transistor.fm/s/3ad262ea The Profit & Loss statement (aka P&L, aka Income Statement) is the first of two key financial reports that help you stay in touch with the financial health of your business.

]]> The Profit & Loss statement (aka P&L, aka Income Statement) is the first of two key financial reports that help you stay in touch with the financial health of your business.

]]> Fri, 29 Dec 2017 14:45:00 +0000 Mark Butler Mark Butler 905 The Profit & Loss statement (aka P&L, aka Income Statement) is the first of two key financial reports that help you stay in touch with the financial health of your business. The Profit & Loss statement (aka P&L, aka Income Statement) is the first of two key financial reports that help you stay in touch with the financial health of your business. solopreneur, online business, marketing, business, personal development No EP30: Bookkeeping 101: A simple daily bookkeeping workflow. 30 30 EP30: Bookkeeping 101: A simple daily bookkeeping workflow. full ab8de806-fadb-4686-aee5-26503550c4b2 https://share.transistor.fm/s/0ecce953 Daily bookkeeping will a) keep your financials perfectly accurate and current, b) help you develop fluency in the language of business quickly, and c) maintain your financial stress at an all-time low. And it only take 5-10 minutes per day.

]]> Daily bookkeeping will a) keep your financials perfectly accurate and current, b) help you develop fluency in the language of business quickly, and c) maintain your financial stress at an all-time low. And it only take 5-10 minutes per day.

]]> Thu, 21 Dec 2017 23:00:00 +0000 Mark Butler Mark Butler 937 Daily bookkeeping will a) keep your financials perfectly accurate and current, b) help you develop fluency in the language of business quickly, and c) maintain your financial stress at an all-time low. And it only take 5-10 minutes per day. Daily bookkeeping will a) keep your financials perfectly accurate and current, b) help you develop fluency in the language of business quickly, and c) maintain your financial stress at an all-time low. And it only take 5-10 minutes per day. solopreneur, online business, marketing, business, personal development No EP29: Bookkeeping 101: How to track loans and loan payments in your business. 29 29 EP29: Bookkeeping 101: How to track loans and loan payments in your business. full 2bd1d1ed-8fe5-40f7-ae3b-2a748bb80a12 https://share.transistor.fm/s/fc041521 When I borrow money to fund my business, how do I track the money into my business? How do I track the payments to the loan? Are the payments a business expense? Let's clear all that up for you.

]]> When I borrow money to fund my business, how do I track the money into my business? How do I track the payments to the loan? Are the payments a business expense? Let's clear all that up for you.

]]> Sat, 16 Dec 2017 17:24:00 +0000 Mark Butler Mark Butler 575 When I borrow money to fund my business, how do I track the money into my business? How do I track the payments to the loan? Are the payments a business expense? Let's clear all that up for you. When I borrow money to fund my business, how do I track the money into my business? How do I track the payments to the loan? Are the payments a business expense? Let's clear all that up for you. solopreneur, online business, marketing, business, personal development No EP28: Bookkeeping 101: How to track money into, out of, and inside your business. 28 28 EP28: Bookkeeping 101: How to track money into, out of, and inside your business. full e572db8f-5f48-4c48-836a-6a293d273de1 https://share.transistor.fm/s/40d384be Not all the money that flows into your business is 'revenue,' and not all the money that flows back out is an 'expense.' In this episode I explain the different types of inflows and outflows. Oh, and we also need to cover what happens in your books when money moves around inside the business.

]]> Not all the money that flows into your business is 'revenue,' and not all the money that flows back out is an 'expense.' In this episode I explain the different types of inflows and outflows. Oh, and we also need to cover what happens in your books when money moves around inside the business.

]]> Fri, 08 Dec 2017 21:41:00 +0000 Mark Butler Mark Butler 775 Not all the money that flows into your business is 'revenue,' and not all the money that flows back out is an 'expense.' In this episode I explain the different types of inflows and outflows. Oh, and we also need to cover what happens in your books when money moves around inside the business. Not all the money that flows into your business is 'revenue,' and not all the money that flows back out is an 'expense.' In this episode I explain the different types of inflows and outflows. Oh, and we also need to cover what happens in your books when m solopreneur, online business, marketing, business, personal development No EP27: Bookkeeping 101: The Transactions are the Truth 27 27 EP27: Bookkeeping 101: The Transactions are the Truth full e6e23836-162e-4ed5-9d01-0e4e26b36dd8 https://share.transistor.fm/s/790c6833 This is the first in a multi-part series where I'll teach the fundamentals of bookkeeping with the goal of persuading you that you can (and want to be) your own bookkeeper.

In this episode I start with the basic unit of all bookkeeping: a single transaction.

]]> This is the first in a multi-part series where I'll teach the fundamentals of bookkeeping with the goal of persuading you that you can (and want to be) your own bookkeeper.

In this episode I start with the basic unit of all bookkeeping: a single transaction.

]]> Fri, 01 Dec 2017 19:00:00 +0000 Mark Butler Mark Butler 711 This is the first in a multi-part series where I'll teach the fundamentals of bookkeeping with the goal of persuading you that you can (and want to be) your own bookkeeper. In this episode I start with the basic unit of all bookkeeping: a single transaction. This is the first in a multi-part series where I'll teach the fundamentals of bookkeeping with the goal of persuading you that you can (and want to be) your own bookkeeper. In this episode I start with the basic unit of all bookkeeping: a single transac solopreneur, online business, marketing, business, personal development No EP26: Choose to be profitable. 26 26 EP26: Choose to be profitable. full 9a936703-b645-49a0-bff7-6216cc8517f6 https://share.transistor.fm/s/2d68db55 Your business is a creative outlet, a passion project...maybe even your life's work. That's why it has to be profitable, and profit is a choice.

]]> Your business is a creative outlet, a passion project...maybe even your life's work. That's why it has to be profitable, and profit is a choice.

]]> Fri, 24 Nov 2017 16:00:00 +0000 Mark Butler Mark Butler 1410 Your business is a creative outlet, a passion project...maybe even your life's work. That's why it has to be profitable, and profit is a choice. Your business is a creative outlet, a passion project...maybe even your life's work. That's why it has to be profitable, and profit is a choice. solopreneur, online business, marketing, business, personal development No EP25: Forget the finish line, let's chase the freedom line. 25 25 EP25: Forget the finish line, let's chase the freedom line. full a7e1bc80-3b03-4013-b52a-6749232da97a https://share.transistor.fm/s/273a1900 I've watched my friend Phil grow a company that carried him across the financial finish line. Turns out being 'finished' isn't all it's cracked up to be. Episode 25 talks about crossing the 'freedom line' instead of the 'finish line.'

]]> I've watched my friend Phil grow a company that carried him across the financial finish line. Turns out being 'finished' isn't all it's cracked up to be. Episode 25 talks about crossing the 'freedom line' instead of the 'finish line.'

]]> Fri, 17 Nov 2017 19:00:00 +0000 Mark Butler Mark Butler 670 I've watched my friend Phil grow a company that carried him across the financial finish line. Turns out being 'finished' isn't all it's cracked up to be. Episode 25 talks about crossing the 'freedom line' instead of the 'finish line.' I've watched my friend Phil grow a company that carried him across the financial finish line. Turns out being 'finished' isn't all it's cracked up to be. Episode 25 talks about crossing the 'freedom line' instead of the 'finish line.' solopreneur, online business, marketing, business, personal development No EP24: How I used simple, friendly outreach to connect with three influential people online. 24 24 EP24: How I used simple, friendly outreach to connect with three influential people online. full f7e8b9d4-a8f3-484c-b6de-98edd61a6763 https://share.transistor.fm/s/8253ed27 It's too easy to forget how important and value one-on-one connections are in online business. Here are three stories of how I became friends with "powerful online influencers." (Spoiler: everyone is a powerful online influencer.)

]]> It's too easy to forget how important and value one-on-one connections are in online business. Here are three stories of how I became friends with "powerful online influencers." (Spoiler: everyone is a powerful online influencer.)

]]> Fri, 10 Nov 2017 19:00:00 +0000 Mark Butler Mark Butler 949 It's too easy to forget how important and value one-on-one connections are in online business. Here are three stories of how I became friends with "powerful online influencers." (Spoiler: everyone is a powerful online influencer.) It's too easy to forget how important and value one-on-one connections are in online business. Here are three stories of how I became friends with "powerful online influencers." (Spoiler: everyone is a powerful online influencer.) solopreneur, online business, marketing, business, personal development No EP23: Targeting a hyper-specific customer profile in my marketing. 23 23 EP23: Targeting a hyper-specific customer profile in my marketing. full a3e56ed8-21e9-4246-8297-2e8482e60a13 https://share.transistor.fm/s/2f7670a6 I thought my target customer for Let's Do the Books was already hyper-specific, but this week I decided to take it even narrower. Makes me a little nervous, but episode 23 explains why I think it'll work out.

]]> I thought my target customer for Let's Do the Books was already hyper-specific, but this week I decided to take it even narrower. Makes me a little nervous, but episode 23 explains why I think it'll work out.

]]> Fri, 03 Nov 2017 21:22:00 +0000 Mark Butler Mark Butler 584 I thought my target customer for Let's Do the Books was already hyper-specific, but this week I decided to take it even narrower. Makes me a little nervous, but episode 23 explains why I think it'll work out. I thought my target customer for Let's Do the Books was already hyper-specific, but this week I decided to take it even narrower. Makes me a little nervous, but episode 23 explains why I think it'll work out. solopreneur, online business, marketing, business, personal development No EP22: How to recognize important 'signs of life' in your new business or project. 22 22 EP22: How to recognize important 'signs of life' in your new business or project. full e2e8fcb5-3376-4828-8fd3-cfdba5c757de https://share.transistor.fm/s/a9b38455 We all want the big dollars and the big, engaged email lists. We can have them...if let early, important signs of life help us through the lonely, quiet slog of the first few months/years of a project.

]]> We all want the big dollars and the big, engaged email lists. We can have them...if let early, important signs of life help us through the lonely, quiet slog of the first few months/years of a project.

]]> Fri, 27 Oct 2017 17:36:00 +0000 Mark Butler Mark Butler 1401 We all want the big dollars and the big, engaged email lists. We can have them...if let early, important signs of life help us through the lonely, quiet slog of the first few months/years of a project. We all want the big dollars and the big, engaged email lists. We can have them...if let early, important signs of life help us through the lonely, quiet slog of the first few months/years of a project. online products, online marketing, solopreneur No EP21: What if there's just too much competition? 21 21 EP21: What if there's just too much competition? full 7b18fa20-58a2-4b60-9f03-c6ba9fe10369 https://share.transistor.fm/s/bc33f642 Have all the products been created? All the newsletters written? All the clients sold? Is there just too much competition?

]]> Have all the products been created? All the newsletters written? All the clients sold? Is there just too much competition?

]]> Fri, 20 Oct 2017 21:59:00 +0000 Mark Butler Mark Butler 640 Have all the products been created? All the newsletters written? All the clients sold? Is there just too much competition? Have all the products been created? All the newsletters written? All the clients sold? Is there just too much competition? solopreneur, online business, marketing, business, personal development No EP20: What does it mean to 'outsource' your marketing? And does it even work? 20 20 EP20: What does it mean to 'outsource' your marketing? And does it even work? full 46a336a0-5d9f-4d23-84aa-48c0bcba1aae https://share.transistor.fm/s/2369742a It's possible to effectively outsource certain aspects of your marketing...under the right circumstances.

]]> It's possible to effectively outsource certain aspects of your marketing...under the right circumstances.

]]> Sat, 14 Oct 2017 21:01:00 +0000 Mark Butler Mark Butler 888 It's possible to effectively outsource certain aspects of your marketing...under the right circumstances. It's possible to effectively outsource certain aspects of your marketing...under the right circumstances. solopreneur, online business, marketing, business, personal development No EP19: How a prospect helped me out by rejecting my offer. 19 19 EP19: How a prospect helped me out by rejecting my offer. full ab2f8a05-1b64-4e70-80cf-8edd390e5d1e https://share.transistor.fm/s/f748d35b I had two conversations about my new software product this week. One prospect was a "probably" and the other was a "no." This episode explains why I'm so grateful for the "no."

]]> I had two conversations about my new software product this week. One prospect was a "probably" and the other was a "no." This episode explains why I'm so grateful for the "no."

]]> Sat, 07 Oct 2017 16:52:00 +0000 Mark Butler Mark Butler 762 I had two conversations about my new software product this week. One prospect was a "probably" and the other was a "no." This episode explains why I'm so grateful for the "no." I had two conversations about my new software product this week. One prospect was a "probably" and the other was a "no." This episode explains why I'm so grateful for the "no." solopreneur, online business, marketing, business, personal development No EP18: The power of serving one market for years. 18 18 EP18: The power of serving one market for years. full 6c420cb7-4e4c-4b3e-9464-0a73a2ec08e3 https://share.transistor.fm/s/112aa23c Sticking with one market/set of problems for the long haul allows you to build assets that will pay you over and over for years to come.

]]> Sticking with one market/set of problems for the long haul allows you to build assets that will pay you over and over for years to come.

]]> Sun, 01 Oct 2017 04:00:00 +0000 Mark Butler Mark Butler 487 Sticking with one market/set of problems for the long haul allows you to build assets that will pay you over and over for years to come. Sticking with one market/set of problems for the long haul allows you to build assets that will pay you over and over for years to come. solopreneur, online business, marketing, business, personal development No EP17: What if your project isn't risky enough? 17 17 EP17: What if your project isn't risky enough? full 73bd68fc-1ff2-41db-bff3-8c081b01bf5d https://share.transistor.fm/s/d5bd9d91 A few thoughts on how increasing the risk in a project could be its only real chance of success.

]]> A few thoughts on how increasing the risk in a project could be its only real chance of success.

]]> Sun, 24 Sep 2017 05:19:00 +0000 Mark Butler Mark Butler 865 A few thoughts on how increasing the risk in a project could be its only real chance of success. A few thoughts on how increasing the risk in a project could be its only real chance of success. solopreneur, online business, marketing, business, personal development No EP16: Why 'Asks' are the key to success in a product business. 16 16 EP16: Why 'Asks' are the key to success in a product business. full fa6bf570-bf1e-47e0-a1be-9bfab5b874f3 https://share.transistor.fm/s/9cdd6158 I've successfully launched my product, but if I want to reach my revenue goals I'll have to shift my focus.

]]> I've successfully launched my product, but if I want to reach my revenue goals I'll have to shift my focus.

]]> Sat, 16 Sep 2017 14:59:00 +0000 Mark Butler Mark Butler 646 I've successfully launched my product, but if I want to reach my revenue goals I'll have to shift my focus. I've successfully launched my product, but if I want to reach my revenue goals I'll have to shift my focus. online products, marketing, online marketing, business No EP15: How to figure out what you really want to do. 15 15 EP15: How to figure out what you really want to do. full 545baea3-dc7e-4283-9a9a-d94c484ccc9b https://share.transistor.fm/s/7d5a6759 I used to freeze up when people asked me what I really wanted to do in my life and business. Then I used this exercise to help me come up with an answer I trust.

]]> I used to freeze up when people asked me what I really wanted to do in my life and business. Then I used this exercise to help me come up with an answer I trust.

]]> Sun, 10 Sep 2017 03:36:00 +0000 Mark Butler Mark Butler 793 I used to freeze up when people asked me what I really wanted to do in my life and business. Then I used this exercise to help me come up with an answer I trust. I used to freeze up when people asked me what I really wanted to do in my life and business. Then I used this exercise to help me come up with an answer I trust. entrepreneurship, online products, solopreneurship, online business No EP14: Why we need to think differently about using debt to start and accelerate a business. 14 14 EP14: Why we need to think differently about using debt to start and accelerate a business. full b96121de-24ec-4cd0-ab17-44073a3eae07 https://share.transistor.fm/s/793581ec I don't borrow for consumption, but I'm not anti-debt. There's too much debt around dogma; borrowing isn't inherently right or wrong. Sometimes NOT borrowing is the least rational thing you can do. Episode 14 explains why.

]]> I don't borrow for consumption, but I'm not anti-debt. There's too much debt around dogma; borrowing isn't inherently right or wrong. Sometimes NOT borrowing is the least rational thing you can do. Episode 14 explains why.

]]> Sat, 02 Sep 2017 23:21:00 +0000 Mark Butler Mark Butler 1639 I don't borrow for consumption, but I'm not anti-debt. There's too much debt around dogma; borrowing isn't inherently right or wrong. Sometimes NOT borrowing is the least rational thing you can do. Episode 14 explains why. I don't borrow for consumption, but I'm not anti-debt. There's too much debt around dogma; borrowing isn't inherently right or wrong. Sometimes NOT borrowing is the least rational thing you can do. Episode 14 explains why. borrowing to start a business, debt, business debt No EP13: How to scale as a solopreneur. 13 13 EP13: How to scale as a solopreneur. full 963084a2-0de5-48bf-9837-2771ccf0b2ee https://share.transistor.fm/s/5339506d When we talk scale what we're really talking about is getting disproportionate results from our inputs. The obvious way to scale is to hire, but many of us want to maintain a very small team or no team at all. This is our path to scale.

]]> When we talk scale what we're really talking about is getting disproportionate results from our inputs. The obvious way to scale is to hire, but many of us want to maintain a very small team or no team at all. This is our path to scale.

]]> Sun, 27 Aug 2017 01:51:00 +0000 Mark Butler Mark Butler 1607 When we talk scale what we're really talking about is getting disproportionate results from our inputs. The obvious way to scale is to hire, but many of us want to maintain a very small team or no team at all. This is our path to scale. When we talk scale what we're really talking about is getting disproportionate results from our inputs. The obvious way to scale is to hire, but many of us want to maintain a very small team or no team at all. This is our path to scale. solopreneur, online business, marketing, business, personal development No EP12: Why it's time to stop talking about plans, dreams, and schemes. 12 12 EP12: Why it's time to stop talking about plans, dreams, and schemes. full 30de1acb-d1d7-4b47-a3a4-eb40c6f53d40 https://share.transistor.fm/s/b169918d There's a big difference between people who talk about what they're going to do and people who talk about what they did. I know which one I want to be.

]]> There's a big difference between people who talk about what they're going to do and people who talk about what they did. I know which one I want to be.

]]> Sun, 20 Aug 2017 03:24:00 +0000 Mark Butler Mark Butler 537 There's a big difference between people who talk about what they're going to do and people who talk about what they did. I know which one I want to be. There's a big difference between people who talk about what they're going to do and people who talk about what they did. I know which one I want to be. marketing, goals, solopreneur, business, freelancer No EP11: Why I'm not quitting my day job. 11 11 EP11: Why I'm not quitting my day job. full 4586d9be-b4f7-4916-9f68-ce82635ace0a https://share.transistor.fm/s/68e687dd My 'day job' is my one-on-one freelance bookkeeping and CFO business. Here's why I won't quit offering the service...even if my products end up paying me a full-time income.

]]> My 'day job' is my one-on-one freelance bookkeeping and CFO business. Here's why I won't quit offering the service...even if my products end up paying me a full-time income.

]]> Thu, 10 Aug 2017 19:54:00 +0000 Mark Butler Mark Butler 1003 My 'day job' is my one-on-one freelance bookkeeping and CFO business. Here's why I won't quit offering the service...even if my products end up paying me a full-time income. My 'day job' is my one-on-one freelance bookkeeping and CFO business. Here's why I won't quit offering the service...even if my products end up paying me a full-time income. solopreneur, online business, marketing, business, personal development No EP10: 5 compelling reasons to make my product 3x more expensive. 10 10 EP10: 5 compelling reasons to make my product 3x more expensive. full bd5a177a-90e6-4c7b-8b6c-de929c454eed https://share.transistor.fm/s/dc94d835 In Episode 9 I made a strong argument for making a big chunk of Let's Do the Books completely free. To keep things balanced, episode 10 lays out the case for making it more expensive...a lot more expensive.

]]> In Episode 9 I made a strong argument for making a big chunk of Let's Do the Books completely free. To keep things balanced, episode 10 lays out the case for making it more expensive...a lot more expensive.

]]> Fri, 04 Aug 2017 18:00:00 +0000 Mark Butler Mark Butler 1769 In Episode 9 I made a strong argument for making a big chunk of Let's Do the Books completely free. To keep things balanced, episode 10 lays out the case for making it more expensive...a lot more expensive. In Episode 9 I made a strong argument for making a big chunk of Let's Do the Books completely free. To keep things balanced, episode 10 lays out the case for making it more expensive...a lot more expensive. online products, marketing, online marketing, business, online business No EP09: A compelling argument for making my new program free. 9 9 EP09: A compelling argument for making my new program free. full 75320159-f5ef-469e-aa01-52e95fc5a43b https://share.transistor.fm/s/e905317c Last week I launched Let's Do the Books, a video+webinar+software offer that helps up and coming solopreneurs master their business and personal finances. In episode nine I outline a strong argument for making a big chunk of the program completely free.

]]> Last week I launched Let's Do the Books, a video+webinar+software offer that helps up and coming solopreneurs master their business and personal finances. In episode nine I outline a strong argument for making a big chunk of the program completely free.

]]> Fri, 28 Jul 2017 13:37:00 +0000 Mark Butler Mark Butler 1634 Last week I launched Let's Do the Books, a video+webinar+software offer that helps up and coming solopreneurs master their business and personal finances. In episode nine I outline a strong argument for making a big chunk of the program completely free. Last week I launched Let's Do the Books, a video+webinar+software offer that helps up and coming solopreneurs master their business and personal finances. In episode nine I outline a strong argument for making a big chunk of the program completely free. marketing, freemium, online courses, business No EP08: How to set product launch goals that guarantee success. 8 8 EP08: How to set product launch goals that guarantee success. full 72cbb306-0db5-4053-b994-3b0c1f3f21ce https://share.transistor.fm/s/e7d9f7cf I'm launching Let's Do the Books tomorrow, so I have goals on my mind. I've watched too many business owners set goals that leave them disappointed, so I take a different approach. Episode 8 tells the story.

]]> I'm launching Let's Do the Books tomorrow, so I have goals on my mind. I've watched too many business owners set goals that leave them disappointed, so I take a different approach. Episode 8 tells the story.

]]> Fri, 21 Jul 2017 06:00:00 +0000 Mark Butler Mark Butler 1014 I'm launching Let's Do the Books tomorrow, so I have goals on my mind. I've watched too many business owners set goals that leave them disappointed, so I take a different approach. Episode 8 tells the story. I'm launching Let's Do the Books tomorrow, so I have goals on my mind. I've watched too many business owners set goals that leave them disappointed, so I take a different approach. Episode 8 tells the story. sales, marketing, goals, product launches No EP07: What I learned from partnering with friends and family, and how I'd structure future partnerships. 7 7 EP07: What I learned from partnering with friends and family, and how I'd structure future partnerships. full 7f56e2a2-5d3f-451e-bd80-0b463f0c41ef https://share.transistor.fm/s/79a20303 They say it's a disaster to partner with friends or family. I've done both and come out with relationships intact, but had some rocky moments along the way. Here are some stories from my past partnerships and how I'd work with partners in the future.

]]> They say it's a disaster to partner with friends or family. I've done both and come out with relationships intact, but had some rocky moments along the way. Here are some stories from my past partnerships and how I'd work with partners in the future.

]]> Fri, 14 Jul 2017 06:00:00 +0000 Mark Butler Mark Butler 2327 They say it's a disaster to partner with friends or family. I've done both and come out with relationships intact, but had some rocky moments along the way. Here are some stories from my past partnerships and how I'd work with partners in the future. They say it's a disaster to partner with friends or family. I've done both and come out with relationships intact, but had some rocky moments along the way. Here are some stories from my past partnerships and how I'd work with partners in the future. solopreneur, online business, marketing, business, personal development No EP06: How one podcast appearance has paid me $61,325 (and counting). 6 6 EP06: How one podcast appearance has paid me $61,325 (and counting). full 71bbde60-9c92-4ca8-8a7b-f7b4b5b41d42 https://share.transistor.fm/s/791d04a1 Yeah, that's a hypey title, but it's the truth. One podcast appearance in September 2015 is responsible for over $60k in my business. Here's how it happened and what I learned from the experience.

]]> Yeah, that's a hypey title, but it's the truth. One podcast appearance in September 2015 is responsible for over $60k in my business. Here's how it happened and what I learned from the experience.

]]> Fri, 07 Jul 2017 06:00:00 +0000 Mark Butler Mark Butler 1512 Yeah, that's a hypey title, but it's the truth. One podcast appearance in September 2015 is responsible for over $60k in my business. Here's how it happened and what I learned from the experience. Yeah, that's a hypey title, but it's the truth. One podcast appearance in September 2015 is responsible for over $60k in my business. Here's how it happened and what I learned from the experience. solopreneur, online business, marketing, business, personal development No EP05: The rise and fall of my $50,000 per month membership site. 5 5 EP05: The rise and fall of my $50,000 per month membership site. full ff436ae1-8ea2-4987-a2a3-8ef8c236b68e https://share.transistor.fm/s/24acf525 From $0 to $50,000 per month to $0. The membership site we (my friend Court Tuttle and I) ran between 2009 and 2012 taught us lessons and paid us well...until it died. This is the story.

]]> From $0 to $50,000 per month to $0. The membership site we (my friend Court Tuttle and I) ran between 2009 and 2012 taught us lessons and paid us well...until it died. This is the story.

]]> Fri, 30 Jun 2017 06:00:00 +0000 Mark Butler Mark Butler 1958 From $0 to $50,000 per month to $0. The membership site we (my friend Court Tuttle and I) ran between 2009 and 2012 taught us lessons and paid us well...until it died. This is the story. From $0 to $50,000 per month to $0. The membership site we (my friend Court Tuttle and I) ran between 2009 and 2012 taught us lessons and paid us well...until it died. This is the story. membership sites, marketing, business, online business No EP04: Why I hate the launch-based product marketing model. 4 4 EP04: Why I hate the launch-based product marketing model. full 8f99ab30-e7bc-47f8-9526-ae499132f253 https://share.transistor.fm/s/9266d622 There's a widely-used marketing tactic online where you only make your products available during specific, narrow timeframes. I'm not a fan. Episode 4 explains why.

]]> There's a widely-used marketing tactic online where you only make your products available during specific, narrow timeframes. I'm not a fan. Episode 4 explains why.

]]> Fri, 23 Jun 2017 06:00:00 +0000 Mark Butler Mark Butler 2223 There's a widely-used marketing tactic online where you only make your products available during specific, narrow timeframes. I'm not a fan. Episode 4 explains why. There's a widely-used marketing tactic online where you only make your products available during specific, narrow timeframes. I'm not a fan. Episode 4 explains why. sales, marketing, online marketing, product launches No EP03: My $200,000 Product Plan 3 3 EP03: My $200,000 Product Plan full 58123652-76a9-4318-80e5-05aac16881aa https://share.transistor.fm/s/b2195f02 I'm launching a new product. My plan is to have it bring in $200,000 within 12 months of launch. This is how I plan to make it happen.

]]> I'm launching a new product. My plan is to have it bring in $200,000 within 12 months of launch. This is how I plan to make it happen.

]]> Fri, 16 Jun 2017 06:00:00 +0000 Mark Butler Mark Butler 2310 I'm launching a new product. My plan is to have it bring in $200,000 within 12 months of launch. This is how I plan to make it happen. I'm launching a new product. My plan is to have it bring in $200,000 within 12 months of launch. This is how I plan to make it happen. solopreneur, online business, marketing, business, personal development No EP02: Progress on my product in spite of persistent negative thoughts. 2 2 EP02: Progress on my product in spite of persistent negative thoughts. full 58699a74-5eb3-473e-98a2-cd044714d34c https://share.transistor.fm/s/2c9279ee I'm excited to get Let's Do the Books out in the world, and proud of the work I'm doing. So why do I have to deal with constant self-doubt and negative thinking? Here's how I'm overcoming the doubt to make steady progress on the product.

]]> I'm excited to get Let's Do the Books out in the world, and proud of the work I'm doing. So why do I have to deal with constant self-doubt and negative thinking? Here's how I'm overcoming the doubt to make steady progress on the product.

]]> Fri, 09 Jun 2017 18:13:00 +0000 Mark Butler Mark Butler 534 Everyone doubts themselves. Here's how I'm dealing with it. Everyone doubts themselves. Here's how I'm dealing with it. solopreneur, online business, marketing, business, personal development No EP01: A simple framework for your ideal business 1 1 EP01: A simple framework for your ideal business full 7d5c9df9-311e-4b0d-b167-bf89846ebd60 https://share.transistor.fm/s/326ef635 I'm looking for my ideal business, and I know how to find it.

]]> I'm looking for my ideal business, and I know how to find it.

]]> Sat, 03 Jun 2017 03:34:00 +0000 Mark Butler Mark Butler 664 Every conversation we'll have about the health and growth of your business is captured by this simple framework. Every conversation we'll have about the health and growth of your business is captured by this simple framework. sales, online products, revenue cycle, marketing, solopreneur, solopreneurship, online business No