The Local Lens: With Adam Dobbins and Andrew Botwinik Transistor (https://transistor.fm) https://feeds.transistor.fm/the-local-lens-with-adam-dobbins-and-andrew-botwinik Being an account executive in the media industry is more than just raw sales numbers. Our focus on Local Lens is to shed some light on some of the misconceptions when it comes to pitching, tactics, and presenting radio and digital strategies. Walnut Media's Director of Sales, Adam Dobbins, and Senior Account Executive, Andrew Botwinik, share their ideas and collaborate with other local industry members. © 2025 Adam Dobbins and Andrew Botwinik 54233860-9301-5b16-b400-a4a24f66465a no en Thu, 19 Dec 2024 08:30:52 -0800 Tue, 02 Dec 2025 20:37:37 -0800 https://img.transistor.fm/gn2_Nnf6quA4sdR10jQUN_dNjaw5bud_vTJ_cG0n368/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOTZh/MjhhYWEzNTgxYTRm/YjAwNTJkMzhlNTJj/NTM3ZC5wbmc.jpg The Local Lens: With Adam Dobbins and Andrew Botwinik episodic Adam Dobbins and Andrew Botwinik Being an account executive in the media industry is more than just raw sales numbers. Our focus on Local Lens is to shed some light on some of the misconceptions when it comes to pitching, tactics, and presenting radio and digital strategies. Walnut Media's Director of Sales, Adam Dobbins, and Senior Account Executive, Andrew Botwinik, share their ideas and collaborate with other local industry members. Being an account executive in the media industry is more than just raw sales numbers. Walnut Media performancepodcasts@gmail.com No No Episode No. 9: Avoiding the Q1 Slump 9 9 Episode No. 9: Avoiding the Q1 Slump full 55cec8af-d16f-4cc4-88a3-16a2c54e9d13 https://share.transistor.fm/s/17c36876 This episode, the guys talk about how account executives can efficiently prepare for Q1 and rise above competition during a traditionally slow time in media.


Connect with Adam and Andrew on LinkedIn:

Adam: https://www.linkedin.com/in/adam-dobbins-m-s-a0619819b/

Andrew: https://www.linkedin.com/in/andrew-botwinik-02864b184/

]]> This episode, the guys talk about how account executives can efficiently prepare for Q1 and rise above competition during a traditionally slow time in media.


Connect with Adam and Andrew on LinkedIn:

Adam: https://www.linkedin.com/in/adam-dobbins-m-s-a0619819b/

Andrew: https://www.linkedin.com/in/andrew-botwinik-02864b184/

]]> Thu, 19 Dec 2024 08:30:49 -0800 Adam Dobbins and Andrew Botwinik Adam Dobbins and Andrew Botwinik 1699 This episode, the guys talk about how account executives can efficiently prepare for Q1 and rise above competition during a traditionally slow time in media.


Connect with Adam and Andrew on LinkedIn:

Adam: https://www.linkedin.com/in/adam-dobbins-m-s-a0619819b/

Andrew: https://www.linkedin.com/in/andrew-botwinik-02864b184/

]]> No Episode No. 8: Diving into Digital With Jackson Ebeling 8 8 Episode No. 8: Diving into Digital With Jackson Ebeling full 23bf51a5-9e20-43dd-9c1d-a46267da56ef https://share.transistor.fm/s/8d37a343 New father Andrew Botwinik is out this week and Walnut Digital Client Success Coordinator Jackson Ebeling is in. Adam Dobbins breaks down some digital basics with Jackson and the two discuss how to best set clients up for success.

Connect with Adam and Andrew (and Jackson) on LinkedIn:

Adam: https://www.linkedin.com/in/adam-dobbins-m-s-a0619819b/

Andrew: https://www.linkedin.com/in/andrew-botwinik-02864b184/
Jackson: https://www.linkedin.com/in/jackson-ebeling/

]]> New father Andrew Botwinik is out this week and Walnut Digital Client Success Coordinator Jackson Ebeling is in. Adam Dobbins breaks down some digital basics with Jackson and the two discuss how to best set clients up for success.

Connect with Adam and Andrew (and Jackson) on LinkedIn:

Adam: https://www.linkedin.com/in/adam-dobbins-m-s-a0619819b/

Andrew: https://www.linkedin.com/in/andrew-botwinik-02864b184/
Jackson: https://www.linkedin.com/in/jackson-ebeling/

]]> Fri, 06 Dec 2024 11:44:07 -0800 Adam Dobbins and Andrew Botwinik Adam Dobbins and Andrew Botwinik 1544 New father Andrew Botwinik is out this week and Walnut Digital Client Success Coordinator Jackson Ebeling is in. Adam Dobbins breaks down some digital basics with Jackson and the two discuss how to best set clients up for success.

Connect with Adam and Andrew (and Jackson) on LinkedIn:

Adam: https://www.linkedin.com/in/adam-dobbins-m-s-a0619819b/

Andrew: https://www.linkedin.com/in/andrew-botwinik-02864b184/
Jackson: https://www.linkedin.com/in/jackson-ebeling/

]]> No Episode No. 7: Overcoming the Silent Objection 7 7 Episode No. 7: Overcoming the Silent Objection full b2ec72ea-fada-4ebc-8316-33368a1b6fe0 https://share.transistor.fm/s/e8ff019a This week, Adam and Andrew tackle one of the least talked about objections, the silent one. They'll discuss how you can close pending business by being persistent, without sounding too pushy. 

Connect with Adam and Andrew on LinkedIn:

Adam: https://www.linkedin.com/in/adam-dobbins-m-s-a0619819b/

Andrew: https://www.linkedin.com/in/andrew-botwinik-02864b184/

]]> This week, Adam and Andrew tackle one of the least talked about objections, the silent one. They'll discuss how you can close pending business by being persistent, without sounding too pushy. 

Connect with Adam and Andrew on LinkedIn:

Adam: https://www.linkedin.com/in/adam-dobbins-m-s-a0619819b/

Andrew: https://www.linkedin.com/in/andrew-botwinik-02864b184/

]]> Fri, 15 Nov 2024 12:54:36 -0800 Adam Dobbins and Andrew Botwinik Adam Dobbins and Andrew Botwinik 1482 This week, Adam and Andrew tackle one of the least talked about objections, the silent one. They'll discuss how you can close pending business by being persistent, without sounding too pushy. 

Connect with Adam and Andrew on LinkedIn:

Adam: https://www.linkedin.com/in/adam-dobbins-m-s-a0619819b/

Andrew: https://www.linkedin.com/in/andrew-botwinik-02864b184/

]]> No Episode No. 6: Welcome Back! Time to talk the value of 1-on-1s 6 6 Episode No. 6: Welcome Back! Time to talk the value of 1-on-1s full c75cecd9-d423-4cd0-a9c3-2f1dcc7ef56f https://share.transistor.fm/s/8b2cbb61 We've been consumed with achieving our end of year 2024 goals and haven't had a chance to record a new episode as of late. We're rewarding your patience with our latest podcast that dives in the importance of weekly 1-on-1 meetings and how to maximize them. 

Connect with Adam and Andrew on LinkedIn:

Adam: https://www.linkedin.com/in/adam-dobbins-m-s-a0619819b/

Andrew: https://www.linkedin.com/in/andrew-botwinik-02864b184/

]]> We've been consumed with achieving our end of year 2024 goals and haven't had a chance to record a new episode as of late. We're rewarding your patience with our latest podcast that dives in the importance of weekly 1-on-1 meetings and how to maximize them. 

Connect with Adam and Andrew on LinkedIn:

Adam: https://www.linkedin.com/in/adam-dobbins-m-s-a0619819b/

Andrew: https://www.linkedin.com/in/andrew-botwinik-02864b184/

]]> Mon, 11 Nov 2024 10:04:27 -0800 Adam Dobbins and Andrew Botwinik Adam Dobbins and Andrew Botwinik 2054 We've been consumed with achieving our end of year 2024 goals and haven't had a chance to record a new episode as of late. We're rewarding your patience with our latest podcast that dives in the importance of weekly 1-on-1 meetings and how to maximize them. 

Connect with Adam and Andrew on LinkedIn:

Adam: https://www.linkedin.com/in/adam-dobbins-m-s-a0619819b/

Andrew: https://www.linkedin.com/in/andrew-botwinik-02864b184/

]]> No Episode No. 5: Boomstock and Industry Trends 5 5 Episode No. 5: Boomstock and Industry Trends full 89ae3464-d7d4-41e7-b5f9-8c71f610a44c https://share.transistor.fm/s/e34ed91b After a brief hiatus, Adam and Andrew are back to recap the importance of live events in local media and share their biggest takeaways from the Radio Masters Sales Summit. 

Connect with Adam and Andrew on LinkedIn:

Adam: https://www.linkedin.com/in/adam-dobbins-m-s-a0619819b/

Andrew: https://www.linkedin.com/in/andrew-botwinik-02864b184/

]]> After a brief hiatus, Adam and Andrew are back to recap the importance of live events in local media and share their biggest takeaways from the Radio Masters Sales Summit. 

Connect with Adam and Andrew on LinkedIn:

Adam: https://www.linkedin.com/in/adam-dobbins-m-s-a0619819b/

Andrew: https://www.linkedin.com/in/andrew-botwinik-02864b184/

]]> Fri, 27 Sep 2024 13:27:20 -0700 Adam Dobbins and Andrew Botwinik Adam Dobbins and Andrew Botwinik 1670 After a brief hiatus, Adam and Andrew are back to recap the importance of live events in local media and share their biggest takeaways from the Radio Masters Sales Summit. 

Connect with Adam and Andrew on LinkedIn:

Adam: https://www.linkedin.com/in/adam-dobbins-m-s-a0619819b/

Andrew: https://www.linkedin.com/in/andrew-botwinik-02864b184/

]]> No Episode No. 4: Increasing meeting and proposal closing ratios 4 4 Episode No. 4: Increasing meeting and proposal closing ratios full 7924d42e-52e6-4dca-9f1d-10cb97223829 https://share.transistor.fm/s/c3911cb3 Adam and Andrew break down the different methods of closing, and how you can tailor each one of them to fit any situation. The guys also redefine how account executives should approach cold calling to get the best success.

]]> Adam and Andrew break down the different methods of closing, and how you can tailor each one of them to fit any situation. The guys also redefine how account executives should approach cold calling to get the best success.

]]> Fri, 06 Sep 2024 12:34:37 -0700 Adam Dobbins and Andrew Botwinik Adam Dobbins and Andrew Botwinik 1952 Adam and Andrew break down the different methods of closing, and how you can tailor each one of them to fit any situation. The guys also redefine how account executives should approach cold calling to get the best success.

]]> No Episode No. 3: Is the CNA Dead? 3 3 Episode No. 3: Is the CNA Dead? full 58d7a4b9-f6c1-495f-b175-d923047340e7 https://share.transistor.fm/s/0b598732 Adam and Andrew challenge the current CNA process and focus their lens on the importance of what a proper Client Needs Analysis looks like, and how to adjust on the fly. 

Connect with Adam and Andrew on LinkedIn:

Adam: https://www.linkedin.com/in/adam-dobbins-m-s-a0619819b/

Andrew: https://www.linkedin.com/in/andrew-botwinik-02864b184/

]]> Adam and Andrew challenge the current CNA process and focus their lens on the importance of what a proper Client Needs Analysis looks like, and how to adjust on the fly. 

Connect with Adam and Andrew on LinkedIn:

Adam: https://www.linkedin.com/in/adam-dobbins-m-s-a0619819b/

Andrew: https://www.linkedin.com/in/andrew-botwinik-02864b184/

]]> Thu, 29 Aug 2024 12:48:26 -0700 Adam Dobbins and Andrew Botwinik Adam Dobbins and Andrew Botwinik 2066 Adam and Andrew challenge the current CNA process and focus their lens on the importance of what a proper Client Needs Analysis looks like, and how to adjust on the fly. 

Connect with Adam and Andrew on LinkedIn:

Adam: https://www.linkedin.com/in/adam-dobbins-m-s-a0619819b/

Andrew: https://www.linkedin.com/in/andrew-botwinik-02864b184/

]]> No Episode No. 2: Importance of Company Culture 2 2 Episode No. 2: Importance of Company Culture full 3a66a550-c6ea-4fd9-aade-683285620c7e https://share.transistor.fm/s/95f34171 Adam and Andrew take a deep dive into the importance of having a positive company culture and how it can result in increased sales. They also look at how company culture can attract or deter talent. At the end of this episode, and in the next episode, the guys will provide the Do's and Don'ts for a successful CNA.

Connect with Adam and Andrew on LinkedIn:

Adam: https://www.linkedin.com/in/adam-dobbins-m-s-a0619819b/

Andrew: https://www.linkedin.com/in/andrew-botwinik-02864b184/

]]> Adam and Andrew take a deep dive into the importance of having a positive company culture and how it can result in increased sales. They also look at how company culture can attract or deter talent. At the end of this episode, and in the next episode, the guys will provide the Do's and Don'ts for a successful CNA.

Connect with Adam and Andrew on LinkedIn:

Adam: https://www.linkedin.com/in/adam-dobbins-m-s-a0619819b/

Andrew: https://www.linkedin.com/in/andrew-botwinik-02864b184/

]]> Tue, 20 Aug 2024 10:35:35 -0700 Adam Dobbins and Andrew Botwinik Adam Dobbins and Andrew Botwinik 1955 Adam and Andrew take a deep dive into the importance of having a positive company culture and how it can result in increased sales. They also look at how company culture can attract or deter talent. At the end of this episode, and in the next episode, the guys will provide the Do's and Don'ts for a successful CNA.

Connect with Adam and Andrew on LinkedIn:

Adam: https://www.linkedin.com/in/adam-dobbins-m-s-a0619819b/

Andrew: https://www.linkedin.com/in/andrew-botwinik-02864b184/

]]> No Episode No. 1: Misconceptions About Radio 1 1 Episode No. 1: Misconceptions About Radio full 6e2f3c25-7dd7-4294-a670-a123510fec5f https://share.transistor.fm/s/1432d25a Adam and Andrew introduce themselves while tackling a number of different misconceptions about the radio industry in the first episode of Local Lens.

Connect with Adam and Andrew on LinkedIn:

Adam: https://www.linkedin.com/in/adam-dobbins-m-s-a0619819b/

Andrew: https://www.linkedin.com/in/andrew-botwinik-02864b184/

]]> Adam and Andrew introduce themselves while tackling a number of different misconceptions about the radio industry in the first episode of Local Lens.

Connect with Adam and Andrew on LinkedIn:

Adam: https://www.linkedin.com/in/adam-dobbins-m-s-a0619819b/

Andrew: https://www.linkedin.com/in/andrew-botwinik-02864b184/

]]> Tue, 13 Aug 2024 12:29:15 -0700 Adam Dobbins and Andrew Botwinik Adam Dobbins and Andrew Botwinik 2122 Adam and Andrew introduce themselves while tackling a number of different misconceptions about the radio industry in the first episode of Local Lens.

Connect with Adam and Andrew on LinkedIn:

Adam: https://www.linkedin.com/in/adam-dobbins-m-s-a0619819b/

Andrew: https://www.linkedin.com/in/andrew-botwinik-02864b184/

]]> Media, Radio, Account Executive, Sales No