LOCAL EDGE Transistor (https://transistor.fm) https://feeds.transistor.fm/the-local-edge Welcome everyone to Local Edge your show for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing. In this show, we'll be talking to community connectors, media buyers, business leaders and more to find out what makes small communities so important to the advertising industry. Host: Shawna Randolph © 2025 AdCanada Media 4b975a93-be85-53ba-b705-bb9346a37de8 no LOCAL EDGE - Coming Soon en Tue, 18 Feb 2025 17:05:30 -0700 Tue, 02 Dec 2025 18:43:19 -0700 https://adcanadamedia.ca/ https://img.transistor.fm/s7WBaZuudo-CBsZEMzaqgVP_uLZegwPlhtQQ-9M1jjs/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQwMjg3LzE2ODAx/MDA3NDctYXJ0d29y/ay5qcGc.jpg LOCAL EDGE https://adcanadamedia.ca/ episodic AdCanada Media Welcome everyone to Local Edge your show for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing. In this show, we'll be talking to community connectors, media buyers, business leaders and more to find out what makes small communities so important to the advertising industry. Host: Shawna Randolph Welcome everyone to Local Edge your show for better understanding and connecting with small communities all across the country. AdCanada Media, Media AdCanada Media No No Strengthening Local Journalism: How U.S. States Are Supporting Media Innovation 20 20 Strengthening Local Journalism: How U.S. States Are Supporting Media Innovation full ff324eae-c104-4bd4-b2d4-677725f594f5 https://share.transistor.fm/s/dc0135f3 The discussion continues around the exploration into the support for local journalism by North American governments. After discussing Ontario's initiatives, we turn our focus to the United States, where local news advocacy is witnessing a significant legislative push.

Lori Henson from Rebuild Local News joins us to shed light on the efforts across various U.S. states aimed at bolstering local media through innovative policies. Discover how these initiatives are fostering community engagement and supporting economic growth through local journalism.

For additional insights and data, visit: www.adcanadamedia.ca
Produced by Road 55 in Edmonton, Alberta — where we create content that connects. Learn more at www.Road55.ca

]]> The discussion continues around the exploration into the support for local journalism by North American governments. After discussing Ontario's initiatives, we turn our focus to the United States, where local news advocacy is witnessing a significant legislative push.

Lori Henson from Rebuild Local News joins us to shed light on the efforts across various U.S. states aimed at bolstering local media through innovative policies. Discover how these initiatives are fostering community engagement and supporting economic growth through local journalism.

For additional insights and data, visit: www.adcanadamedia.ca
Produced by Road 55 in Edmonton, Alberta — where we create content that connects. Learn more at www.Road55.ca

]]> Tue, 18 Feb 2025 17:05:30 -0700 AdCanada Media AdCanada Media 1271 The discussion continues around the exploration into the support for local journalism by North American governments. After discussing Ontario's initiatives, we turn our focus to the United States, where local news advocacy is witnessing a significant legislative push.

Lori Henson from Rebuild Local News joins us to shed light on the efforts across various U.S. states aimed at bolstering local media through innovative policies. Discover how these initiatives are fostering community engagement and supporting economic growth through local journalism.

For additional insights and data, visit: www.adcanadamedia.ca
Produced by Road 55 in Edmonton, Alberta — where we create content that connects. Learn more at www.Road55.ca

]]> AdCanada Media, Media No Reviving Local Media: How Ontario’s New Policy Leads the Way 19 19 Reviving Local Media: How Ontario’s New Policy Leads the Way full c33de0e0-26fc-4555-a733-fb1167dbac39 https://share.transistor.fm/s/60a50c8f On this episode of Local Edge, we explore Ontario’s bold move to revitalize local journalism by mandating that 25% of government ad budgets be spent on local publishers. Host Shawna Randolph speaks with Stewart Grant and Alicia McCutcheon about the ripple effects of this policy on small communities, media organizations, and local economies. Discover how this decision helps preserve trusted journalism, supports small-town newspapers, and fuels democratic dialogue.

This episode sheds light on the challenges and opportunities for small-town newspapers and local media professionals alike.

For additional insights and data, visit: www.adcanadamedia.ca

Produced by Road 55 in Edmonton, Alberta — where we create content that connects. Learn more at www.Road55.ca

]]> On this episode of Local Edge, we explore Ontario’s bold move to revitalize local journalism by mandating that 25% of government ad budgets be spent on local publishers. Host Shawna Randolph speaks with Stewart Grant and Alicia McCutcheon about the ripple effects of this policy on small communities, media organizations, and local economies. Discover how this decision helps preserve trusted journalism, supports small-town newspapers, and fuels democratic dialogue.

This episode sheds light on the challenges and opportunities for small-town newspapers and local media professionals alike.

For additional insights and data, visit: www.adcanadamedia.ca

Produced by Road 55 in Edmonton, Alberta — where we create content that connects. Learn more at www.Road55.ca

]]> Fri, 24 Jan 2025 10:24:08 -0700 AdCanada Media AdCanada Media 1137 On this episode of Local Edge, we explore Ontario’s bold move to revitalize local journalism by mandating that 25% of government ad budgets be spent on local publishers. Host Shawna Randolph speaks with Stewart Grant and Alicia McCutcheon about the ripple effects of this policy on small communities, media organizations, and local economies. Discover how this decision helps preserve trusted journalism, supports small-town newspapers, and fuels democratic dialogue.

This episode sheds light on the challenges and opportunities for small-town newspapers and local media professionals alike.

For additional insights and data, visit: www.adcanadamedia.ca

Produced by Road 55 in Edmonton, Alberta — where we create content that connects. Learn more at www.Road55.ca

]]> AdCanada Media, Media No Local Impact: How Storytelling Drives Community Engagement 18 18 Local Impact: How Storytelling Drives Community Engagement full d88e76cb-5101-4ad2-8f14-7e7de0662d16 https://share.transistor.fm/s/d6378ab9 Explore the compelling world of storytelling within local journalism. Host Shawna Randolph sits down with Jennifer Henderson of Great West Media and Kurian M. Tharakan of Strategy Peak to discuss how powerful narratives influence community engagement and drive action. Learn about the roles local newspapers play in building community bonds through stories that resonate deeply with audiences. Whether you're involved in marketing, community development, or simply have a passion for local news, this episode offers insightful perspectives on harnessing the power of storytelling to reflect and shape the community's voice. Join us for a deep dive into the art of storytelling and its impact on local journalism. 
Stay tuned and subscribe to Local Edge on your favourite podcast platform to not miss out on insightful discussions like this one. For more detailed information and to connect with the vibrant world of local advertising and marketing, visit www.adcanadamedia.ca 

Produced by Road 55, where we're dedicated to creating content that connects. Check out more at www.road55.ca 

]]> Explore the compelling world of storytelling within local journalism. Host Shawna Randolph sits down with Jennifer Henderson of Great West Media and Kurian M. Tharakan of Strategy Peak to discuss how powerful narratives influence community engagement and drive action. Learn about the roles local newspapers play in building community bonds through stories that resonate deeply with audiences. Whether you're involved in marketing, community development, or simply have a passion for local news, this episode offers insightful perspectives on harnessing the power of storytelling to reflect and shape the community's voice. Join us for a deep dive into the art of storytelling and its impact on local journalism. 
Stay tuned and subscribe to Local Edge on your favourite podcast platform to not miss out on insightful discussions like this one. For more detailed information and to connect with the vibrant world of local advertising and marketing, visit www.adcanadamedia.ca 

Produced by Road 55, where we're dedicated to creating content that connects. Check out more at www.road55.ca 

]]> Wed, 11 Dec 2024 11:12:38 -0700 AdCanada Media AdCanada Media 1915 Explore the compelling world of storytelling within local journalism. Host Shawna Randolph sits down with Jennifer Henderson of Great West Media and Kurian M. Tharakan of Strategy Peak to discuss how powerful narratives influence community engagement and drive action. Learn about the roles local newspapers play in building community bonds through stories that resonate deeply with audiences. Whether you're involved in marketing, community development, or simply have a passion for local news, this episode offers insightful perspectives on harnessing the power of storytelling to reflect and shape the community's voice. Join us for a deep dive into the art of storytelling and its impact on local journalism. 
Stay tuned and subscribe to Local Edge on your favourite podcast platform to not miss out on insightful discussions like this one. For more detailed information and to connect with the vibrant world of local advertising and marketing, visit www.adcanadamedia.ca 

Produced by Road 55, where we're dedicated to creating content that connects. Check out more at www.road55.ca 

]]> AdCanada Media, Media No Trust in Local Media 17 17 Trust in Local Media full 2a1405bc-2867-47f1-b28c-ec3458a58a35 https://share.transistor.fm/s/2b48daed Join us on "Local Edge," for a special episode featuring a lively discussion with Jeff Beardsworth, CEO of ADCanada Media, and former Alberta journalist turned media relations specialist, Grant Ainsley. Discover insightful perspectives on why local news outlets may hold a higher trust quotient compared to larger media conglomerates and the unpredictable realm of social media. Tune in to understand the unique challenges and responsibilities of local media in fostering community engagement and transparency.

For additional insights and data, visit: www.adcanadamedia.ca

Produced by Road 55 in Edmonton, Alberta — where we create content that connects. Learn more at www.Road55.ca 

]]> Join us on "Local Edge," for a special episode featuring a lively discussion with Jeff Beardsworth, CEO of ADCanada Media, and former Alberta journalist turned media relations specialist, Grant Ainsley. Discover insightful perspectives on why local news outlets may hold a higher trust quotient compared to larger media conglomerates and the unpredictable realm of social media. Tune in to understand the unique challenges and responsibilities of local media in fostering community engagement and transparency.

For additional insights and data, visit: www.adcanadamedia.ca

Produced by Road 55 in Edmonton, Alberta — where we create content that connects. Learn more at www.Road55.ca 

]]> Wed, 09 Oct 2024 14:08:58 -0600 AdCanada Media AdCanada Media 2085 Join us on "Local Edge," for a special episode featuring a lively discussion with Jeff Beardsworth, CEO of ADCanada Media, and former Alberta journalist turned media relations specialist, Grant Ainsley. Discover insightful perspectives on why local news outlets may hold a higher trust quotient compared to larger media conglomerates and the unpredictable realm of social media. Tune in to understand the unique challenges and responsibilities of local media in fostering community engagement and transparency.

For additional insights and data, visit: www.adcanadamedia.ca

Produced by Road 55 in Edmonton, Alberta — where we create content that connects. Learn more at www.Road55.ca 

]]> AdCanada Media, Media No Mastering Canadian Local Markets: Data-Driven Advertising Insights 16 16 Mastering Canadian Local Markets: Data-Driven Advertising Insights full 397461d4-9974-4f10-a6ba-4d31474cb399 https://share.transistor.fm/s/8f5b22e1 Unlock the secrets to successful local advertising campaigns with this episode of Local Edge, powered by AdCanada Media! Host Shawna Randolph explores how precise data can transform advertising strategies, ensuring campaigns effectively reach and resonate with their intended audiences. We're joined by Jeff Beardsworth, CEO of AdCanada Media, and Jordena Kraut, Director of Media and Online Marketing at 6p Marketing, who will share their insights on using data to target advertisements meticulously across Canadian communities.

Learn about the impact of demographic differences between urban and rural areas and discover the cutting-edge tools that help pinpoint the perfect market segments for your campaigns. Whether you're in the industry or simply fascinated by the power of localized marketing, this episode will equip you with the knowledge to maximize your advertising impact. Tune in and enhance your understanding of data-driven advertising strategies with us on Local Edge!

For additional insights and data, visit: www.adcanadamedia.ca

Produced by Road 55 in Edmonton, Alberta — where we create content that connects. Learn more at www.Road55.ca 

]]> Unlock the secrets to successful local advertising campaigns with this episode of Local Edge, powered by AdCanada Media! Host Shawna Randolph explores how precise data can transform advertising strategies, ensuring campaigns effectively reach and resonate with their intended audiences. We're joined by Jeff Beardsworth, CEO of AdCanada Media, and Jordena Kraut, Director of Media and Online Marketing at 6p Marketing, who will share their insights on using data to target advertisements meticulously across Canadian communities.

Learn about the impact of demographic differences between urban and rural areas and discover the cutting-edge tools that help pinpoint the perfect market segments for your campaigns. Whether you're in the industry or simply fascinated by the power of localized marketing, this episode will equip you with the knowledge to maximize your advertising impact. Tune in and enhance your understanding of data-driven advertising strategies with us on Local Edge!

For additional insights and data, visit: www.adcanadamedia.ca

Produced by Road 55 in Edmonton, Alberta — where we create content that connects. Learn more at www.Road55.ca 

]]> Wed, 28 Aug 2024 07:00:00 -0600 AdCanada Media AdCanada Media 1505 Unlock the secrets to successful local advertising campaigns with this episode of Local Edge, powered by AdCanada Media! Host Shawna Randolph explores how precise data can transform advertising strategies, ensuring campaigns effectively reach and resonate with their intended audiences. We're joined by Jeff Beardsworth, CEO of AdCanada Media, and Jordena Kraut, Director of Media and Online Marketing at 6p Marketing, who will share their insights on using data to target advertisements meticulously across Canadian communities.

Learn about the impact of demographic differences between urban and rural areas and discover the cutting-edge tools that help pinpoint the perfect market segments for your campaigns. Whether you're in the industry or simply fascinated by the power of localized marketing, this episode will equip you with the knowledge to maximize your advertising impact. Tune in and enhance your understanding of data-driven advertising strategies with us on Local Edge!

For additional insights and data, visit: www.adcanadamedia.ca

Produced by Road 55 in Edmonton, Alberta — where we create content that connects. Learn more at www.Road55.ca 

]]> AdCanada Media, Media No Localize to Maximize: Advertising Success 15 15 Localize to Maximize: Advertising Success full 4df786da-fcf3-4e10-be8e-71d6326db29b https://share.transistor.fm/s/6851c38f In this episode, we take a close look into the art of crafting localized creative campaigns that resonate deeply with community audiences. Host Shauna Randolph welcomes Tanis Hutchinson, Manager of Placement Services at AdCanada Media, and Jordena Kraut, Director of Media and Online Marketing at 6p Marketing, to explore dynamic strategies that bring local advertising to life.

Discover how tailored advertising can significantly enhance consumer connections within smaller markets. This discussion is rich with actionable insights, from utilizing nuanced local knowledge to integrate seamlessly into community narratives, to innovative approaches that blend traditional and digital media for maximum impact.

Whether you're a marketer aiming to harness the unique vibes of local communities or an advertiser seeking to inject authenticity into your campaigns, this episode offers invaluable strategies to elevate your advertising efforts.

Tune in to gain a thorough understanding of how localized advertising not only increases engagement but also fosters a genuine connection with the audience, ensuring your message is not just seen but felt.

For additional insights and data, visit: www.adcanadamedia.ca

Produced by Road 55 in Edmonton, Alberta — where we create content that connects. Learn more at www.Road55.ca 

]]> In this episode, we take a close look into the art of crafting localized creative campaigns that resonate deeply with community audiences. Host Shauna Randolph welcomes Tanis Hutchinson, Manager of Placement Services at AdCanada Media, and Jordena Kraut, Director of Media and Online Marketing at 6p Marketing, to explore dynamic strategies that bring local advertising to life.

Discover how tailored advertising can significantly enhance consumer connections within smaller markets. This discussion is rich with actionable insights, from utilizing nuanced local knowledge to integrate seamlessly into community narratives, to innovative approaches that blend traditional and digital media for maximum impact.

Whether you're a marketer aiming to harness the unique vibes of local communities or an advertiser seeking to inject authenticity into your campaigns, this episode offers invaluable strategies to elevate your advertising efforts.

Tune in to gain a thorough understanding of how localized advertising not only increases engagement but also fosters a genuine connection with the audience, ensuring your message is not just seen but felt.

For additional insights and data, visit: www.adcanadamedia.ca

Produced by Road 55 in Edmonton, Alberta — where we create content that connects. Learn more at www.Road55.ca 

]]> Fri, 12 Jul 2024 15:01:43 -0600 AdCanada Media AdCanada Media 1176 In this episode, we take a close look into the art of crafting localized creative campaigns that resonate deeply with community audiences. Host Shauna Randolph welcomes Tanis Hutchinson, Manager of Placement Services at AdCanada Media, and Jordena Kraut, Director of Media and Online Marketing at 6p Marketing, to explore dynamic strategies that bring local advertising to life.

Discover how tailored advertising can significantly enhance consumer connections within smaller markets. This discussion is rich with actionable insights, from utilizing nuanced local knowledge to integrate seamlessly into community narratives, to innovative approaches that blend traditional and digital media for maximum impact.

Whether you're a marketer aiming to harness the unique vibes of local communities or an advertiser seeking to inject authenticity into your campaigns, this episode offers invaluable strategies to elevate your advertising efforts.

Tune in to gain a thorough understanding of how localized advertising not only increases engagement but also fosters a genuine connection with the audience, ensuring your message is not just seen but felt.

For additional insights and data, visit: www.adcanadamedia.ca

Produced by Road 55 in Edmonton, Alberta — where we create content that connects. Learn more at www.Road55.ca 

]]> AdCanada Media, Media No The Future of Local Media: Digital Editions and Advertising Impact 14 14 The Future of Local Media: Digital Editions and Advertising Impact full 6506ddb5-dbfe-4d73-867f-3d416686839b https://share.transistor.fm/s/08c6a12d Explore the forefront of digital transformation in the 'Local Edge' podcast, where we delve into how digital editions are revolutionizing local media landscapes. Discover how these innovations offer unprecedented opportunities for ad buyers and media agencies to connect with audiences in meaningful and impactful ways. Tune in to uncover strategies that enhance engagement and maximize advertising effectiveness in small community markets across Canada.

Dive into the digital transformation of local media on 'Local Edge', presented by AdCanada Media. This episode takes you through the evolving world of digital newspapers and their impact on community engagement and advertising. Season two continues to explore innovative approaches to media consumption, focusing on the rise of digital editions and their benefits to both readers and advertisers.

Joining the conversation are Jeff Beardsworth, CEO of AdCanada Media; Greg Foster, Client Services Manager at AdCanada Media; Joe Hyrkin, CEO of Issuu, a leader in digital publication technology; and Brandy Fredrickson, Owner and Publisher of the Drayton Valley Free Press. They discuss the latest findings on how Canadians are embracing digital editions, the advantages for advertisers, and the broader implications for the media landscape.

This episode is essential for anyone interested in how digital innovations are reshaping local advertising, enhancing reader experiences, and preserving the integrity of traditional journalism in a modern format.

For additional insights and data, visit: www.adcanadamedia.ca

Produced by Road 55 in Edmonton, Alberta — where we create content that resonates. Learn more at www.Road55.ca 

]]> Explore the forefront of digital transformation in the 'Local Edge' podcast, where we delve into how digital editions are revolutionizing local media landscapes. Discover how these innovations offer unprecedented opportunities for ad buyers and media agencies to connect with audiences in meaningful and impactful ways. Tune in to uncover strategies that enhance engagement and maximize advertising effectiveness in small community markets across Canada.

Dive into the digital transformation of local media on 'Local Edge', presented by AdCanada Media. This episode takes you through the evolving world of digital newspapers and their impact on community engagement and advertising. Season two continues to explore innovative approaches to media consumption, focusing on the rise of digital editions and their benefits to both readers and advertisers.

Joining the conversation are Jeff Beardsworth, CEO of AdCanada Media; Greg Foster, Client Services Manager at AdCanada Media; Joe Hyrkin, CEO of Issuu, a leader in digital publication technology; and Brandy Fredrickson, Owner and Publisher of the Drayton Valley Free Press. They discuss the latest findings on how Canadians are embracing digital editions, the advantages for advertisers, and the broader implications for the media landscape.

This episode is essential for anyone interested in how digital innovations are reshaping local advertising, enhancing reader experiences, and preserving the integrity of traditional journalism in a modern format.

For additional insights and data, visit: www.adcanadamedia.ca

Produced by Road 55 in Edmonton, Alberta — where we create content that resonates. Learn more at www.Road55.ca 

]]> Wed, 29 May 2024 14:50:51 -0600 AdCanada Media AdCanada Media 1845 Explore the forefront of digital transformation in the 'Local Edge' podcast, where we delve into how digital editions are revolutionizing local media landscapes. Discover how these innovations offer unprecedented opportunities for ad buyers and media agencies to connect with audiences in meaningful and impactful ways. Tune in to uncover strategies that enhance engagement and maximize advertising effectiveness in small community markets across Canada.

Dive into the digital transformation of local media on 'Local Edge', presented by AdCanada Media. This episode takes you through the evolving world of digital newspapers and their impact on community engagement and advertising. Season two continues to explore innovative approaches to media consumption, focusing on the rise of digital editions and their benefits to both readers and advertisers.

Joining the conversation are Jeff Beardsworth, CEO of AdCanada Media; Greg Foster, Client Services Manager at AdCanada Media; Joe Hyrkin, CEO of Issuu, a leader in digital publication technology; and Brandy Fredrickson, Owner and Publisher of the Drayton Valley Free Press. They discuss the latest findings on how Canadians are embracing digital editions, the advantages for advertisers, and the broader implications for the media landscape.

This episode is essential for anyone interested in how digital innovations are reshaping local advertising, enhancing reader experiences, and preserving the integrity of traditional journalism in a modern format.

For additional insights and data, visit: www.adcanadamedia.ca

Produced by Road 55 in Edmonton, Alberta — where we create content that resonates. Learn more at www.Road55.ca 

]]> AdCanada Media, Media No Exploring the Digital Shift in Canadian News Consumption via E-editions 13 13 Exploring the Digital Shift in Canadian News Consumption via E-editions full ebb95075-3e9b-41cf-aa43-b56a77a5c266 https://share.transistor.fm/s/ff391f08 Join us on Local Edge, powered by AdCanada Media, as we embark on the second season with host Shawna Randolph. In our second season opener, we delve into the transformative shift towards digital editions of Canadian newspapers and their impact on traditional news consumption.

This episode offers an in-depth look at the changing landscape of media, especially in small communities across Canada. Today, we discuss a recent study by Totum Research Inc. that highlights a surprising trend: a significant portion of Canadians are turning to e-editions, with digital engagement shaping the future of news. 

We're joined by Claude Heimann, President of Totum Research Inc., and Lisa Sygutek, owner of The Crowsnest Herald in Blairmoore, Alberta, and President of the Alberta Weekly Newspapers Association. They share insights on how digital formats are not only preserving but revitalizing local journalism in the digital age. Additionally, Joe Hyrkin, CEO of Issuu, offers his expertise on how digital publishing platforms like Issuu are facilitating this shift, enhancing accessibility, and adding interactive features that enrich the reader's experience. 

Hear from the experts about the challenges and opportunities of digital transition, the demographic shifts in readership, and the innovative ways newspapers are engaging with their audiences online. Whether you're an advertiser, a community member, or simply a news enthusiast, this episode provides a comprehensive understanding of the digital evolution in local media. 

For more information, please visit: www.adcanadamedia.ca

This series is proudly produced by the team at Road 55. Located in Edmonton, Alberta.
Road 55 creates content that connects!
For more information, please visit: www.road55.ca 

]]> Join us on Local Edge, powered by AdCanada Media, as we embark on the second season with host Shawna Randolph. In our second season opener, we delve into the transformative shift towards digital editions of Canadian newspapers and their impact on traditional news consumption.

This episode offers an in-depth look at the changing landscape of media, especially in small communities across Canada. Today, we discuss a recent study by Totum Research Inc. that highlights a surprising trend: a significant portion of Canadians are turning to e-editions, with digital engagement shaping the future of news. 

We're joined by Claude Heimann, President of Totum Research Inc., and Lisa Sygutek, owner of The Crowsnest Herald in Blairmoore, Alberta, and President of the Alberta Weekly Newspapers Association. They share insights on how digital formats are not only preserving but revitalizing local journalism in the digital age. Additionally, Joe Hyrkin, CEO of Issuu, offers his expertise on how digital publishing platforms like Issuu are facilitating this shift, enhancing accessibility, and adding interactive features that enrich the reader's experience. 

Hear from the experts about the challenges and opportunities of digital transition, the demographic shifts in readership, and the innovative ways newspapers are engaging with their audiences online. Whether you're an advertiser, a community member, or simply a news enthusiast, this episode provides a comprehensive understanding of the digital evolution in local media. 

For more information, please visit: www.adcanadamedia.ca

This series is proudly produced by the team at Road 55. Located in Edmonton, Alberta.
Road 55 creates content that connects!
For more information, please visit: www.road55.ca 

]]> Tue, 23 Apr 2024 10:45:16 -0600 AdCanada Media AdCanada Media 1889 Join us on Local Edge, powered by AdCanada Media, as we embark on the second season with host Shawna Randolph. In our second season opener, we delve into the transformative shift towards digital editions of Canadian newspapers and their impact on traditional news consumption.

This episode offers an in-depth look at the changing landscape of media, especially in small communities across Canada. Today, we discuss a recent study by Totum Research Inc. that highlights a surprising trend: a significant portion of Canadians are turning to e-editions, with digital engagement shaping the future of news. 

We're joined by Claude Heimann, President of Totum Research Inc., and Lisa Sygutek, owner of The Crowsnest Herald in Blairmoore, Alberta, and President of the Alberta Weekly Newspapers Association. They share insights on how digital formats are not only preserving but revitalizing local journalism in the digital age. Additionally, Joe Hyrkin, CEO of Issuu, offers his expertise on how digital publishing platforms like Issuu are facilitating this shift, enhancing accessibility, and adding interactive features that enrich the reader's experience. 

Hear from the experts about the challenges and opportunities of digital transition, the demographic shifts in readership, and the innovative ways newspapers are engaging with their audiences online. Whether you're an advertiser, a community member, or simply a news enthusiast, this episode provides a comprehensive understanding of the digital evolution in local media. 

For more information, please visit: www.adcanadamedia.ca

This series is proudly produced by the team at Road 55. Located in Edmonton, Alberta.
Road 55 creates content that connects!
For more information, please visit: www.road55.ca 

]]> AdCanada Media, Media No Bridging the Gap in Media Narratives and Reaffirming the Vital Role of Community Newspapers in Canada 12 12 Bridging the Gap in Media Narratives and Reaffirming the Vital Role of Community Newspapers in Canada full 446f9dd4-a22b-461d-954f-1f2a0f279b47 https://share.transistor.fm/s/d0ff2edf In Local Edge Episode 12, host Shawna Randolph delves into AdCanada Media Inc.'s distinctive platform, exploring CEO Jeff Beardsworth's insights on connecting media graduates with traditional media. Greg Foster, Client Services Manager, challenges the notion of a complete digital takeover in rural areas, while Tanis Hutchinson, Media Placement Services Manager, emphasizes the enduring relevance of community newspapers as the hub of local content and connection. Tune in for valuable insights into the evolving landscape of local media and advertising strategies.

For more information, please visit: www.adcanadamedia.ca

This series is proudly produced by the team at Road 55. Located in Edmonton, Alberta.
Road 55 creates content that connects!
For more information, please visit: www.road55.ca   

]]> In Local Edge Episode 12, host Shawna Randolph delves into AdCanada Media Inc.'s distinctive platform, exploring CEO Jeff Beardsworth's insights on connecting media graduates with traditional media. Greg Foster, Client Services Manager, challenges the notion of a complete digital takeover in rural areas, while Tanis Hutchinson, Media Placement Services Manager, emphasizes the enduring relevance of community newspapers as the hub of local content and connection. Tune in for valuable insights into the evolving landscape of local media and advertising strategies.

For more information, please visit: www.adcanadamedia.ca

This series is proudly produced by the team at Road 55. Located in Edmonton, Alberta.
Road 55 creates content that connects!
For more information, please visit: www.road55.ca   

]]> Fri, 22 Dec 2023 14:46:11 -0700 AdCanada Media AdCanada Media 1675 In Local Edge Episode 12, host Shawna Randolph delves into AdCanada Media Inc.'s distinctive platform, exploring CEO Jeff Beardsworth's insights on connecting media graduates with traditional media. Greg Foster, Client Services Manager, challenges the notion of a complete digital takeover in rural areas, while Tanis Hutchinson, Media Placement Services Manager, emphasizes the enduring relevance of community newspapers as the hub of local content and connection. Tune in for valuable insights into the evolving landscape of local media and advertising strategies.

For more information, please visit: www.adcanadamedia.ca

This series is proudly produced by the team at Road 55. Located in Edmonton, Alberta.
Road 55 creates content that connects!
For more information, please visit: www.road55.ca   

]]> AdCanada Media, Media No Discover the key differences between on-line and traditional media in campaigns that target rural audiences 11 11 Discover the key differences between on-line and traditional media in campaigns that target rural audiences full a9aaae22-ac5b-4db7-a18c-51a8ceb77c54 https://share.transistor.fm/s/9cb50608 Discover how the media and creative teams collaborate to deliver compelling messages to rural communities. We explore the delicate balance between online and traditional media campaigns tailored to rural audiences in "Episode 11 of Local Edge". Our guests, Tim Beach, Media Lead at Blue Noise Studios, Sarah Unruh, Media Director at McKim Sherpa, and Lynn Hoffman, Partner, Director of Client Strategy at Mediology, share insights on navigating the unique challenges of rural markets, the importance of local media, creative adaptation for different regions, and the synergy between creative and media teams in delivering impactful messages to rural communities.

Welcome to LOCAL EDGE - A place for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing.

For more information, please visit: www.adcanadamedia.ca

This series is proudly produced by the team at Road 55. Located in Edmonton, Alberta.
Road 55 creates content that connects!
For more information, please visit: www.road55.ca   

]]> Discover how the media and creative teams collaborate to deliver compelling messages to rural communities. We explore the delicate balance between online and traditional media campaigns tailored to rural audiences in "Episode 11 of Local Edge". Our guests, Tim Beach, Media Lead at Blue Noise Studios, Sarah Unruh, Media Director at McKim Sherpa, and Lynn Hoffman, Partner, Director of Client Strategy at Mediology, share insights on navigating the unique challenges of rural markets, the importance of local media, creative adaptation for different regions, and the synergy between creative and media teams in delivering impactful messages to rural communities.

Welcome to LOCAL EDGE - A place for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing.

For more information, please visit: www.adcanadamedia.ca

This series is proudly produced by the team at Road 55. Located in Edmonton, Alberta.
Road 55 creates content that connects!
For more information, please visit: www.road55.ca   

]]> Mon, 04 Dec 2023 12:18:16 -0700 AdCanada Media AdCanada Media 1835 Discover how the media and creative teams collaborate to deliver compelling messages to rural communities. We explore the delicate balance between online and traditional media campaigns tailored to rural audiences in "Episode 11 of Local Edge". Our guests, Tim Beach, Media Lead at Blue Noise Studios, Sarah Unruh, Media Director at McKim Sherpa, and Lynn Hoffman, Partner, Director of Client Strategy at Mediology, share insights on navigating the unique challenges of rural markets, the importance of local media, creative adaptation for different regions, and the synergy between creative and media teams in delivering impactful messages to rural communities.

Welcome to LOCAL EDGE - A place for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing.

For more information, please visit: www.adcanadamedia.ca

This series is proudly produced by the team at Road 55. Located in Edmonton, Alberta.
Road 55 creates content that connects!
For more information, please visit: www.road55.ca   

]]> AdCanada Media, Media No Unveiling the Farming Reality: Cherilyn Jolly-Nagel on Values, Myths, and Innovation in Agriculture Marketing 10 10 Unveiling the Farming Reality: Cherilyn Jolly-Nagel on Values, Myths, and Innovation in Agriculture Marketing full 190076cd-27ac-4003-b3ee-c0de582bbc71 https://share.transistor.fm/s/9b082ed0 In "Local Edge" Episode 10, host Shawna Randolph and guest Cherilyn Jolly-Nagel delve into the world of marketing to farmers. Cherilyn shares insights into the strong values, modern innovations, and the evolving landscape of farming, emphasizing the importance of understanding the farmer's lifestyle for effective marketing campaigns in a rapidly advancing industry.

Welcome to LOCAL EDGE - A place for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing.

For more information, please visit: www.adcanadamedia.ca

This series is proudly produced by the team at Road 55. Located in Edmonton, Alberta.
Road 55 creates content that connects!
For more information, please visit: www.road55.ca 

]]> In "Local Edge" Episode 10, host Shawna Randolph and guest Cherilyn Jolly-Nagel delve into the world of marketing to farmers. Cherilyn shares insights into the strong values, modern innovations, and the evolving landscape of farming, emphasizing the importance of understanding the farmer's lifestyle for effective marketing campaigns in a rapidly advancing industry.

Welcome to LOCAL EDGE - A place for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing.

For more information, please visit: www.adcanadamedia.ca

This series is proudly produced by the team at Road 55. Located in Edmonton, Alberta.
Road 55 creates content that connects!
For more information, please visit: www.road55.ca 

]]> Tue, 14 Nov 2023 19:45:00 -0700 AdCanada Media AdCanada Media 1868 In "Local Edge" Episode 10, host Shawna Randolph and guest Cherilyn Jolly-Nagel delve into the world of marketing to farmers. Cherilyn shares insights into the strong values, modern innovations, and the evolving landscape of farming, emphasizing the importance of understanding the farmer's lifestyle for effective marketing campaigns in a rapidly advancing industry.

Welcome to LOCAL EDGE - A place for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing.

For more information, please visit: www.adcanadamedia.ca

This series is proudly produced by the team at Road 55. Located in Edmonton, Alberta.
Road 55 creates content that connects!
For more information, please visit: www.road55.ca 

]]> AdCanada Media, Media No Unveiling the Power of Local Investors: Small Market Success Stories 9 9 Unveiling the Power of Local Investors: Small Market Success Stories full 36c6a05b-e41a-4e44-95ca-7c62940cd23c https://share.transistor.fm/s/ec6dd9db In Episode 9 of "Local Edge," host Shawna Randolph delves into the strength of local investors in smaller markets compared to larger companies, featuring insightful conversations with three esteemed local publishers in western Canada: Brandy Fredrickson, Owner/Publisher of the Drayton Valley and District Free Press, emphasizes the importance of a specialized team and community visibility; Lana Meir, Owner/Publisher of Altona Rhineland Voice, highlights the enduring strength of print media in local markets; and Kate Winquist, Publisher of Your West Central Voice, underscores the significance of community support and unwavering commitment to staying local.

Welcome to LOCAL EDGE - A place for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing.

For more information, please visit: www.adcanadamedia.ca

This series is proudly produced by the team at Road 55. Located in Edmonton, Alberta. Road 55 creates content that connects! For more information, please visit: www.road55.ca 

]]> In Episode 9 of "Local Edge," host Shawna Randolph delves into the strength of local investors in smaller markets compared to larger companies, featuring insightful conversations with three esteemed local publishers in western Canada: Brandy Fredrickson, Owner/Publisher of the Drayton Valley and District Free Press, emphasizes the importance of a specialized team and community visibility; Lana Meir, Owner/Publisher of Altona Rhineland Voice, highlights the enduring strength of print media in local markets; and Kate Winquist, Publisher of Your West Central Voice, underscores the significance of community support and unwavering commitment to staying local.

Welcome to LOCAL EDGE - A place for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing.

For more information, please visit: www.adcanadamedia.ca

This series is proudly produced by the team at Road 55. Located in Edmonton, Alberta. Road 55 creates content that connects! For more information, please visit: www.road55.ca 

]]> Wed, 11 Oct 2023 07:00:00 -0600 AdCanada Media AdCanada Media 1782 In Episode 9 of "Local Edge," host Shawna Randolph delves into the strength of local investors in smaller markets compared to larger companies, featuring insightful conversations with three esteemed local publishers in western Canada: Brandy Fredrickson, Owner/Publisher of the Drayton Valley and District Free Press, emphasizes the importance of a specialized team and community visibility; Lana Meir, Owner/Publisher of Altona Rhineland Voice, highlights the enduring strength of print media in local markets; and Kate Winquist, Publisher of Your West Central Voice, underscores the significance of community support and unwavering commitment to staying local.

Welcome to LOCAL EDGE - A place for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing.

For more information, please visit: www.adcanadamedia.ca

This series is proudly produced by the team at Road 55. Located in Edmonton, Alberta. Road 55 creates content that connects! For more information, please visit: www.road55.ca 

]]> AdCanada Media, Media No LOCAL EDGE- Revealing the Strength of "Local Commitment" Through Community Champions and Advocates 8 8 LOCAL EDGE- Revealing the Strength of "Local Commitment" Through Community Champions and Advocates full d937db2a-89f4-4a33-9bd7-f1f04c6d1072 https://share.transistor.fm/s/9ecfa303 On Episode 8 of "Local Edge," delve into the profound significance of the phrase "local runs deep." Host Shawna Randolph is joined by Kevin Weedmark, the Editor of Moosomin World-Spectator, who shares his dedicated efforts to promote Moosomin. He discusses his collaborations with the local business community and chambers, all in the spirit of elevating Moosomin. Tyler Thorn, President of Celebration Ford Sales and a second-generation Ford dealer, chimes in with his insights on how his business has thrived through advertising in the Moosomin World-Spectator for several years, a testament to the publication's impact. Wendi Lynd, representing the Moosomin District Health Care Foundation, underscores the crucial role played by local newspapers in spreading awareness about community needs and services, while also encouraging community members to actively participate in various initiatives. Tune in to Episode 8 of "Local Edge" to uncover the depth of "local runs deep."

For more information, please visit: www.adcanadamedia.ca

This series is proudly produced by the team at Road 55- located in Edmonton, Alberta. For more information, please visit: www.road55.ca 

Road 55 creates content that connects!

]]> On Episode 8 of "Local Edge," delve into the profound significance of the phrase "local runs deep." Host Shawna Randolph is joined by Kevin Weedmark, the Editor of Moosomin World-Spectator, who shares his dedicated efforts to promote Moosomin. He discusses his collaborations with the local business community and chambers, all in the spirit of elevating Moosomin. Tyler Thorn, President of Celebration Ford Sales and a second-generation Ford dealer, chimes in with his insights on how his business has thrived through advertising in the Moosomin World-Spectator for several years, a testament to the publication's impact. Wendi Lynd, representing the Moosomin District Health Care Foundation, underscores the crucial role played by local newspapers in spreading awareness about community needs and services, while also encouraging community members to actively participate in various initiatives. Tune in to Episode 8 of "Local Edge" to uncover the depth of "local runs deep."

For more information, please visit: www.adcanadamedia.ca

This series is proudly produced by the team at Road 55- located in Edmonton, Alberta. For more information, please visit: www.road55.ca 

Road 55 creates content that connects!

]]> Tue, 26 Sep 2023 12:00:00 -0600 AdCanada Media AdCanada Media 1305 On Episode 8 of "Local Edge," delve into the profound significance of the phrase "local runs deep." Host Shawna Randolph is joined by Kevin Weedmark, the Editor of Moosomin World-Spectator, who shares his dedicated efforts to promote Moosomin. He discusses his collaborations with the local business community and chambers, all in the spirit of elevating Moosomin. Tyler Thorn, President of Celebration Ford Sales and a second-generation Ford dealer, chimes in with his insights on how his business has thrived through advertising in the Moosomin World-Spectator for several years, a testament to the publication's impact. Wendi Lynd, representing the Moosomin District Health Care Foundation, underscores the crucial role played by local newspapers in spreading awareness about community needs and services, while also encouraging community members to actively participate in various initiatives. Tune in to Episode 8 of "Local Edge" to uncover the depth of "local runs deep."

For more information, please visit: www.adcanadamedia.ca

This series is proudly produced by the team at Road 55- located in Edmonton, Alberta. For more information, please visit: www.road55.ca 

Road 55 creates content that connects!

]]> AdCanada Media, Media No LOCAL EDGE-Exploring Small Community Impact in Canadian Advertising 7 7 LOCAL EDGE-Exploring Small Community Impact in Canadian Advertising full ac0b964c-68a4-470b-ace6-1d6b7592883e https://share.transistor.fm/s/3cc538c4 Unveil the influence of small communities in Canadian advertising on Episode 7 of Local Edge! Join host Shawna Randolph as she engages in a conversation with Ryan McAdams, Group Publisher of Alberta Newspaper Group LP. They delve into the proactive strategies of local advertisers, emphasizing the importance of bolstering their community media. Gain insights from Paul McNeill, Publisher of PEI Canada, as he discusses how the younger generation is uncovering the significance of printed literature. Additionally, Jeff Beardsworth, CEO of AdCanada Media Inc., offers his perspective on analyzing market nuances to gauge the effectiveness of digital advertising outreach. Tune in to this invaluable discourse on Episode 7 of Local Edge.

For more information, please visit: www.adcanadamedia.ca

This series is proudly produced by the team at Road 55- located in Edmonton, Alberta. For more information, please visit: www.road55.ca 

Road 55 creates content that connects!

]]> Unveil the influence of small communities in Canadian advertising on Episode 7 of Local Edge! Join host Shawna Randolph as she engages in a conversation with Ryan McAdams, Group Publisher of Alberta Newspaper Group LP. They delve into the proactive strategies of local advertisers, emphasizing the importance of bolstering their community media. Gain insights from Paul McNeill, Publisher of PEI Canada, as he discusses how the younger generation is uncovering the significance of printed literature. Additionally, Jeff Beardsworth, CEO of AdCanada Media Inc., offers his perspective on analyzing market nuances to gauge the effectiveness of digital advertising outreach. Tune in to this invaluable discourse on Episode 7 of Local Edge.

For more information, please visit: www.adcanadamedia.ca

This series is proudly produced by the team at Road 55- located in Edmonton, Alberta. For more information, please visit: www.road55.ca 

Road 55 creates content that connects!

]]> Fri, 08 Sep 2023 07:00:00 -0600 AdCanada Media AdCanada Media 2151 Unveil the influence of small communities in Canadian advertising on Episode 7 of Local Edge! Join host Shawna Randolph as she engages in a conversation with Ryan McAdams, Group Publisher of Alberta Newspaper Group LP. They delve into the proactive strategies of local advertisers, emphasizing the importance of bolstering their community media. Gain insights from Paul McNeill, Publisher of PEI Canada, as he discusses how the younger generation is uncovering the significance of printed literature. Additionally, Jeff Beardsworth, CEO of AdCanada Media Inc., offers his perspective on analyzing market nuances to gauge the effectiveness of digital advertising outreach. Tune in to this invaluable discourse on Episode 7 of Local Edge.

For more information, please visit: www.adcanadamedia.ca

This series is proudly produced by the team at Road 55- located in Edmonton, Alberta. For more information, please visit: www.road55.ca 

Road 55 creates content that connects!

]]> AdCanada Media, Media No LOCAL EDGE- Vital and Impactful New Trends in Local Media Advertising 6 6 LOCAL EDGE- Vital and Impactful New Trends in Local Media Advertising full c16e7d7c-3640-4351-9ff5-5002a5c9481b https://share.transistor.fm/s/347c33ef Tune in to Local Edge Episode 6 and explore the latest and most impactful trends in local media advertising! Hosted by Shawna Randolph, this episode offers valuable insights to help local advertisers gain a competitive edge. In this episode, Scott Stewart, General Manager of Glass Room, shares his experiences and challenges in establishing a local business and offers advice on convincing investors to believe in your vision. Brent Fitzpatrick, Executive Director, Humboldt Chamber of Commerce talks about the importance of a targeted approach to ensure your audience doesn't over look your advertisements. Sarah Thompson, President of Dentsu Media, joins the conversation as a regular contributor and provides her thoughts on the art of advertising persuasion in the news. Additionally, she contemplates the significance of fostering local news in Canada. Welcome to LOCAL EDGE - A place for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing.

For more information, please visit: www.adcanadamedia.ca

This series is proudly produced by the team at Road 55. Located in Edmonton, Alberta.
Road 55 creates content that connects!
For more information, please visit: www.road55.ca 

]]> Tune in to Local Edge Episode 6 and explore the latest and most impactful trends in local media advertising! Hosted by Shawna Randolph, this episode offers valuable insights to help local advertisers gain a competitive edge. In this episode, Scott Stewart, General Manager of Glass Room, shares his experiences and challenges in establishing a local business and offers advice on convincing investors to believe in your vision. Brent Fitzpatrick, Executive Director, Humboldt Chamber of Commerce talks about the importance of a targeted approach to ensure your audience doesn't over look your advertisements. Sarah Thompson, President of Dentsu Media, joins the conversation as a regular contributor and provides her thoughts on the art of advertising persuasion in the news. Additionally, she contemplates the significance of fostering local news in Canada. Welcome to LOCAL EDGE - A place for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing.

For more information, please visit: www.adcanadamedia.ca

This series is proudly produced by the team at Road 55. Located in Edmonton, Alberta.
Road 55 creates content that connects!
For more information, please visit: www.road55.ca 

]]> Fri, 25 Aug 2023 07:00:00 -0600 AdCanada Media AdCanada Media 1656 Tune in to Local Edge Episode 6 and explore the latest and most impactful trends in local media advertising! Hosted by Shawna Randolph, this episode offers valuable insights to help local advertisers gain a competitive edge. In this episode, Scott Stewart, General Manager of Glass Room, shares his experiences and challenges in establishing a local business and offers advice on convincing investors to believe in your vision. Brent Fitzpatrick, Executive Director, Humboldt Chamber of Commerce talks about the importance of a targeted approach to ensure your audience doesn't over look your advertisements. Sarah Thompson, President of Dentsu Media, joins the conversation as a regular contributor and provides her thoughts on the art of advertising persuasion in the news. Additionally, she contemplates the significance of fostering local news in Canada. Welcome to LOCAL EDGE - A place for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing.

For more information, please visit: www.adcanadamedia.ca

This series is proudly produced by the team at Road 55. Located in Edmonton, Alberta.
Road 55 creates content that connects!
For more information, please visit: www.road55.ca 

]]> AdCanada Media, Media No LOCAL EDGE- Local News and Community Involvement 5 5 LOCAL EDGE- Local News and Community Involvement full 0e36a1e1-663a-4ca7-8401-b52218e0672f https://share.transistor.fm/s/4590f202 Host Shawna Randolph explores how local news and community involvement shape the advertising industry. Chris Ashfield, publisher of Grasslands News Group, shares his fourth-generation newspaper company's history in southeast and east central Saskatchewan. Tim Beach, Media Lead at Blue Noise Studio, highlights strategic advertising placement and trusted local media impact. Lana Meir, Owner of Interlake Graphics, discusses adapting to meet advertiser and reader needs. 

]]> Host Shawna Randolph explores how local news and community involvement shape the advertising industry. Chris Ashfield, publisher of Grasslands News Group, shares his fourth-generation newspaper company's history in southeast and east central Saskatchewan. Tim Beach, Media Lead at Blue Noise Studio, highlights strategic advertising placement and trusted local media impact. Lana Meir, Owner of Interlake Graphics, discusses adapting to meet advertiser and reader needs. 

]]> Thu, 03 Aug 2023 11:15:00 -0600 AdCanada Media AdCanada Media 1664 Host Shawna Randolph explores how local news and community involvement shape the advertising industry. Chris Ashfield, publisher of Grasslands News Group, shares his fourth-generation newspaper company's history in southeast and east central Saskatchewan. Tim Beach, Media Lead at Blue Noise Studio, highlights strategic advertising placement and trusted local media impact. Lana Meir, Owner of Interlake Graphics, discusses adapting to meet advertiser and reader needs. 

]]> AdCanada Media, Media No LOCAL EDGE- The Value of Small Markets 4 4 LOCAL EDGE- The Value of Small Markets full 479113f4-0fa5-4ec1-b64b-1f3ef90a70e9 https://share.transistor.fm/s/02391a63 Shawna Randoph talks with guests Claude Heimann along with regular contributors Sara Unruh and Jeff Beardsworth about the power of small communities in Canada.

Welcome to LOCAL EDGE - A place for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing.

For more information, please visit: www.adcanadamedia.ca

This series is proudly produced by the team at Road 55. Located in Edmonton, Alberta.
Road 55 creates content that connects!
For more information, please visit: www.road55.ca 

]]> Shawna Randoph talks with guests Claude Heimann along with regular contributors Sara Unruh and Jeff Beardsworth about the power of small communities in Canada.

Welcome to LOCAL EDGE - A place for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing.

For more information, please visit: www.adcanadamedia.ca

This series is proudly produced by the team at Road 55. Located in Edmonton, Alberta.
Road 55 creates content that connects!
For more information, please visit: www.road55.ca 

]]> Tue, 30 May 2023 16:00:00 -0600 AdCanada Media AdCanada Media 1401 Shawna Randoph talks with guests Claude Heimann along with regular contributors Sara Unruh and Jeff Beardsworth about the power of small communities in Canada.

Welcome to LOCAL EDGE - A place for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing.

For more information, please visit: www.adcanadamedia.ca

This series is proudly produced by the team at Road 55. Located in Edmonton, Alberta.
Road 55 creates content that connects!
For more information, please visit: www.road55.ca 

]]> AdCanada Media, Media No LOCAL EDGE- Dealing With Changing Demographics 3 3 LOCAL EDGE- Dealing With Changing Demographics full d3dc1456-0b13-4799-81fb-23b69db75cec https://share.transistor.fm/s/176436f2 Join host Shawna Randolph as she talks to the Publisher and Sales of the Drayton Valley and District Free Press, Brandy Fredrickson, about how local papers can give their readers a sense of pride in their community. They also touch on how their local publication is dealing with a changing demographic Shawna also talks to the Publisher of PEI Canada, Paul McNeil about maintaining a focus on their print publication and sustaining enough revenue to provide the same services in the future. Shawna also discusses how local media can provid a welcoming avenue to new Canadians and other minority groups with regular contributor Sarah Thompson, President of Dentsu Media. Welcome to LOCAL EDGE - A place for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing.

For more information, please visit: www.adcanadamedia.ca

This series is proudly produced by the team at Road 55. Located in Edmonton, Alberta.
Road 55 creates content that connects!
For more information, please visit: www.road55.ca 

]]> Join host Shawna Randolph as she talks to the Publisher and Sales of the Drayton Valley and District Free Press, Brandy Fredrickson, about how local papers can give their readers a sense of pride in their community. They also touch on how their local publication is dealing with a changing demographic Shawna also talks to the Publisher of PEI Canada, Paul McNeil about maintaining a focus on their print publication and sustaining enough revenue to provide the same services in the future. Shawna also discusses how local media can provid a welcoming avenue to new Canadians and other minority groups with regular contributor Sarah Thompson, President of Dentsu Media. Welcome to LOCAL EDGE - A place for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing.

For more information, please visit: www.adcanadamedia.ca

This series is proudly produced by the team at Road 55. Located in Edmonton, Alberta.
Road 55 creates content that connects!
For more information, please visit: www.road55.ca 

]]> Tue, 09 May 2023 07:00:00 -0600 AdCanada Media AdCanada Media 1567 Join host Shawna Randolph as she talks to the Publisher and Sales of the Drayton Valley and District Free Press, Brandy Fredrickson, about how local papers can give their readers a sense of pride in their community. They also touch on how their local publication is dealing with a changing demographic Shawna also talks to the Publisher of PEI Canada, Paul McNeil about maintaining a focus on their print publication and sustaining enough revenue to provide the same services in the future. Shawna also discusses how local media can provid a welcoming avenue to new Canadians and other minority groups with regular contributor Sarah Thompson, President of Dentsu Media. Welcome to LOCAL EDGE - A place for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing.

For more information, please visit: www.adcanadamedia.ca

This series is proudly produced by the team at Road 55. Located in Edmonton, Alberta.
Road 55 creates content that connects!
For more information, please visit: www.road55.ca 

]]> AdCanada Media, Media No LOCAL EDGE- Maintaining A Vibrant Canadian Local News Media 2 2 LOCAL EDGE- Maintaining A Vibrant Canadian Local News Media full abfbabfa-51ed-4e5e-8cac-c9bef99066be https://share.transistor.fm/s/b80e2d5c Join host Shawna Randolph as she talks to the Publisher of PEI Canada, Paul McNeil about remaining relevant as a local paper and delivering maxium benefit to their readers. Shawna also discusses the challenges in maintaining a vibrant Canadian local news media with regular contributors Sarah Thompson, President of Dentsu Media, and Kelly Levson, Director of Marketing and Research at News Media Canada. Welcome to LOCAL EDGE - A place for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing.

For more information, please visit: www.adcanadamedia.ca

This series is proudly produced by the team at Road 55. Located in Edmonton, Alberta.
Road 55 creates content that connects!
For more information, please visit: www.road55.ca 

]]> Join host Shawna Randolph as she talks to the Publisher of PEI Canada, Paul McNeil about remaining relevant as a local paper and delivering maxium benefit to their readers. Shawna also discusses the challenges in maintaining a vibrant Canadian local news media with regular contributors Sarah Thompson, President of Dentsu Media, and Kelly Levson, Director of Marketing and Research at News Media Canada. Welcome to LOCAL EDGE - A place for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing.

For more information, please visit: www.adcanadamedia.ca

This series is proudly produced by the team at Road 55. Located in Edmonton, Alberta.
Road 55 creates content that connects!
For more information, please visit: www.road55.ca 

]]> Thu, 27 Apr 2023 17:00:00 -0600 AdCanada Media AdCanada Media 1556 Join host Shawna Randolph as she talks to the Publisher of PEI Canada, Paul McNeil about remaining relevant as a local paper and delivering maxium benefit to their readers. Shawna also discusses the challenges in maintaining a vibrant Canadian local news media with regular contributors Sarah Thompson, President of Dentsu Media, and Kelly Levson, Director of Marketing and Research at News Media Canada. Welcome to LOCAL EDGE - A place for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing.

For more information, please visit: www.adcanadamedia.ca

This series is proudly produced by the team at Road 55. Located in Edmonton, Alberta.
Road 55 creates content that connects!
For more information, please visit: www.road55.ca 

]]> AdCanada Media, Media No LOCAL EDGE - The Power of Small Communities in Canada 1 1 LOCAL EDGE - The Power of Small Communities in Canada full 6a783b41-8c88-4355-aed0-75699e885bc8 https://share.transistor.fm/s/2dad082b Join host Shawna Randolph as she talks to the Publisher of the Moosimin World Spectator, Kevin Weedmark about his success in the local newspaper business. Shawna also discusses the power of small communities in Canada with regular contributors Kelly Levson, Director of Marketing and Research at News Media Canada and Sara Unruh, Media Director at the McKim Communications Group.

Welcome to LOCAL EDGE - A place for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing.

For more information, please visit: www.adcanadamedia.ca

This series is proudly produced by the team at Road 55. Located in Edmonton, Alberta.
Road 55 creates content that connects!
For more information, please visit: www.road55.ca 

]]> Join host Shawna Randolph as she talks to the Publisher of the Moosimin World Spectator, Kevin Weedmark about his success in the local newspaper business. Shawna also discusses the power of small communities in Canada with regular contributors Kelly Levson, Director of Marketing and Research at News Media Canada and Sara Unruh, Media Director at the McKim Communications Group.

Welcome to LOCAL EDGE - A place for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing.

For more information, please visit: www.adcanadamedia.ca

This series is proudly produced by the team at Road 55. Located in Edmonton, Alberta.
Road 55 creates content that connects!
For more information, please visit: www.road55.ca 

]]> Wed, 12 Apr 2023 11:23:41 -0600 AdCanada Media AdCanada Media 1728 Join host Shawna Randolph as she talks to the Publisher of the Moosimin World Spectator, Kevin Weedmark about his success in the local newspaper business. Shawna also discusses the power of small communities in Canada with regular contributors Kelly Levson, Director of Marketing and Research at News Media Canada and Sara Unruh, Media Director at the McKim Communications Group.

Welcome to LOCAL EDGE - A place for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing.

For more information, please visit: www.adcanadamedia.ca

This series is proudly produced by the team at Road 55. Located in Edmonton, Alberta.
Road 55 creates content that connects!
For more information, please visit: www.road55.ca 

]]> AdCanada Media, Media No LOCAL EDGE - Coming Soon 1 1 LOCAL EDGE - Coming Soon trailer af13053d-0d18-4f06-909d-608b6ade31ea https://share.transistor.fm/s/41c15b78 Coming soon! A new podcast! 
The LOCAL EDGE. 

]]> Coming soon! A new podcast! 
The LOCAL EDGE. 

]]> Fri, 31 Mar 2023 08:00:00 -0600 AdCanada Media AdCanada Media 87 Coming soon! A new podcast! 
The LOCAL EDGE. 

]]> AdCanada Media, Media No