The big shift? You don’t need to go viral  -  you just need to show up when people are searching. With the right strategy, YouTube can help you build your brand, stay top of mind, and generate opportunities over time!

🔗 Links Mentioned

🎥 YouTube Masterclass Replay + Workbook
 

🎓 #GetSocialSmart Academy

📺 Subscribe on YouTube
 

📸 Let's connect on Instagram

📝 Free resource library

In this episode, I’m sharing a behind-the-scenes recap of my recent #CoffeeWithKatie training all about simple video editing for busy real estate agents. Because let’s be honest - most agents know they should be creating video… but the editing part? That’s where things get stuck.

I’m breaking down a few of the biggest takeaways from the class, including how to simplify your workflow, save time, and create polished videos without overthinking every step.

In this episode, we cover:
 • A simple 5-step video editing workflow
 • The “3 cuts” that instantly improve your videos
 • How to film smarter to make editing easier
 • How to turn one video into multiple pieces of content
 • Easy tools like CapCut and Descript to speed things up

If you’ve been feeling overwhelmed with video… this will give you a practical, doable approach to finally get consistent. 

🎥 Want the full training? The replay is available now and goes much more in-depth with step-by-step demos, examples, and a complete system you can follow.

👉 Grab the replay here >> or, join the #GetSocialSmart Academy for all of our training and resources!
Questions? DM me!

B-roll is all about capturing the “in-between” moments of your day - and when you know what to look for, it becomes one of the fastest ways to create engaging, consistent content.

In this quick training-style episode, you’ll learn:
 • What B-roll actually is (in simple terms)
 • Easy B-roll ideas you can film today
 • How to make your videos feel natural (not forced)
 • How to turn a few clips into multiple pieces of content
 • Why you don’t need to be on camera all the time

If you’ve been overthinking video or putting it off… this is your starting point. Want the full 75-minute class + bonuses (slides + B-Roll Playbook for Realtors)? Click here to grab the replay >>

🔗 Resources:
Join the #GetSocialSmart Academy
Free Content Grid
18-Month Social Media Planner
Subscribe on YouTube
Follow on Instagram

In this episode, I’m giving you a sneak-peek into this week's #CoffeeWithKatie - breaking down one of the easiest ways to create consistent video content without the pressure of being on camera - voiceover videos. I’ll walk you through a simple 3-step framework, what to say, and how to use clips you already have on your phone to create engaging content fast.

If you’ve been overthinking video or putting it off, this will help you finally get started!

Resources & Links
Join the #GetSocialSmart Academy
Voiceover Videos Made Easy (Even If You Hate Being on Camera) - check out this class for an in-depth tutorial on this subject!
Free Content Grid
Let's connect on IG @katielance

🔗 Resources + Links:

👉 Free Content Grid
👉 #GetSocialSmart Academy
👉 Book Katie for Speaking
👉 Free Resources
👉 Let's Connect on IG! @katielance
👉 The Realtors AI Prompt Guide

Questions? Email me katie@katielance.com!

If you’ve been thinking, “I know I should be using AI… but I’m not sure how,” you’re not alone. 

I’m sharing real conversations from agents, practical ways to use tools like ChatGPT and Canva AI in your day-to-day business, and why the goal isn’t to replace you - it’s to support you.

We also talk about why authenticity matters more than ever, how to create a simple content workflow, and how to turn one idea into multiple pieces of content without feeling overwhelmed.

Plus, I’m sharing details about a special limited-time AI bundle designed to help you get started quickly - with no guesswork.

And as always, a reminder that while AI is powerful… community is everything. ❤️

Links mentioned:
The Realtor AI Content System 2026
#GetSocialSmart Academy

If you’re ready to work smarter (not harder) and simplify your content and marketing, this episode is for you. Let's connect! 

In today’s episode, I’m sharing a behind-the-scenes recap of my recent #CoffeeWithKatie live training on Canva AI - and wow, the response was incredible. From “my mind is spinning with possibilities” to “this was so valuable,” it’s clear this topic is hitting home for so many agents right now.

In this episode, I break down a few of the biggest takeaways from the class and how you can start using Canva AI to simplify your content creation, save time, and stop starting from scratch.

We talk about how to:

• Quickly generate content ideas using Canva AI
• Turn those ideas into posts in minutes (not hours)
• Use Magic Layers to edit and improve anything
• Batch and repurpose content to stay consistent
• Build a simple system that actually works for your business

If you’ve ever opened Canva and felt stuck… or like content just takes too long… this will give you a fresh, practical perspective.

🎧 Want the Full Training Canva AI Training? The full class is now available as a replay and includes:

✔ 70-minute step-by-step training
✔ Presentation slides
✔ A Canva AI cheat sheet (my favorite!)
✔ 60 days of access

💡 Academy Members:

If you’re part of the #GetSocialSmart Academy, this class is already included for you inside your dashboard—along with a full library of trainings, templates, and resources.

Are you using Canva AI yet? I’d love to hear what you’re trying or what questions you have.
📩 Send me a DM on Instagram: @katielance
📸 Screenshot this episode, share it, and tag me so I can say hi!

P.S. Also, check out our free resources here!

If video editing feels like the part that slows you down, this episode is for you. I’m walking through why video still matters so much for real estate, the biggest mistakes agents make when it comes to editing and repurposing content, and how I use Descript to save time and get more mileage from the videos I already create.

In this episode, I cover:

• Why video is still one of the best ways to build trust
• The real reason most agents get stuck with video
• How to edit video by editing text
• How to improve your audio and remove filler words with AI
• How to turn one video into multiple clips and posts
• Best practices for batching, repurposing, and keeping things simple

The goal is not to create more content from scratch. The goal is to work smarter, not harder and get more results from the videos you are already recording. If you’d like the full class, replay, slides, and checklist, you can grab the training here. 

And if you’re a member of the #GetSocialSmart Academy, this class is included along with all of our weekly trainings, replays, and resources. Learn more about the Academy here!

Let's connect on Instagram @katielance
 

In this episode of The Katie Lance Podcast, I’m sharing a behind-the-scenes recap of a recent Coffee with Katie training where we explored how real estate professionals can use Gemini and Google tools to work smarter, save time, and simplify their workflow.

Many agents are already using Gmail, Google Docs, Google Sheets, and Google Drive every day. When you add Gemini into that ecosystem, those tools become a powerful productivity stack that can help you move faster without adding more complicated tech.

In this episode, I walk through nine practical workflows you can start experimenting with right away, from drafting listing descriptions to researching market trends and organizing content ideas.

Remember: AI should support your expertise — not replace it. Think of it as a first-draft assistant that helps you stay consistent and efficient during busy seasons.

If you’ve been curious about AI but want practical, real-world examples for real estate professionals, this episode is for you.

Links Mentioned in This Episode:

Gemini + Google Tools Class
#GetSocialSmart Academy
Free resource library

Questions? DM me on Instagram @katielance - thank you!

I break down a simple 5-step workflow Realtors can use immediately to save time on captions, emails, listing descriptions, video ideas, and content repurposing - without losing their voice. You’ll also hear practical examples and a simple action plan you can implement this week. AI doesn’t need to replace you. It should support you.

If you’ve ever thought, “I don’t want to sound like AI,” this episode is for you.

Links Mentioned:

AI Made Simple: Your Everyday ChatGPT Workflow (replay + slides + The Everyday ChatGPT Prompt Playbook)
Gemini + Google Tools: The Productivity Stack You Already Own in 2026

🏡 Join the #GetSocialSmart Academy
Let's connect on Instagram @katielance

We did real-time Instagram hot seats. Real Realtors. Real profiles. Real feedback. And the themes that came up? They were too important not to share.

If you’ve ever wondered:

• Is my Instagram profile clear enough?
• Why am I not getting traction?
• Should I be doing more video?
• Are carousels better than Reels?
• Am I overthinking this?

This episode is for you. These are simple, practical tweaks that can instantly make your Instagram more searchable, more strategic, and more effective  -  without adding more work to your plate.

Additional resources:

Join the #GetSocialSmart Academy

Download the Free Content Grid

Grab the Instagram Masterclass

Subscribe on YouTube

Follow on Instagram

Book Katie to Speak or Train Your Team

Questions? DM me! 

In this episode, I’m breaking down the biggest shift I’m seeing right now in real estate marketing. The agents who are getting results are not posting more. They are building simple, repeatable systems that create consistency, visibility, and trust over time.

We’ll talk about why random acts of marketing don’t work, how to stop reinventing your content every week, and the three core systems every real estate professional needs to generate leads without burnout. I’ll also share where video, AI, and relationship-driven marketing fit into today’s landscape and why connection is outperforming perfection.

If you’re ready to stop feeling overwhelmed and start marketing smarter, this episode will help you focus on what actually moves the needle.

Helpful resources:

Join the #GetSocialSmart Academy

Download the Free Content Grid

Grab the Instagram Masterclass

Subscribe on YouTube

Follow on Instagram

Book Katie to Speak or Train Your Team
 

A few things I talked about....

 • Behind the scenes at Inman Connect
• Why Reels are still the #1 growth tool
• Search is the new hashtag (Instagram SEO tips)
• DMs as the new leads and conversations that convert
• Easy Reel formats: talk-to-camera, B-roll, green screen
• How to batch content and keep it simple
• The 4 types of content every Realtor should post

Questions? Please DM me!

I almost skipped recording this week, but consistency has been a big focus for me in 2026, especially with the podcast. So instead of a perfectly planned episode, I’m sharing an off-the-cuff check-in and some behind-the-scenes of what’s been going on lately.

I talk about traveling between Portland, Oregon and New York City, speaking at events, college visits with my oldest son, and pulling off a big surprise for my dad by officially joining Rotary. I also share why community, face-to-face connection, and taking the online offline feels more important than ever right now.

I give a preview of my upcoming talk at Inman Connect in New York, where I’m sharing what’s actually working on Instagram right now, especially when it comes to Reels, Stories, and DMs. If you’re a real estate agent or business owner who doesn’t want to be a full-time content creator, this conversation is for you.

We also talk about navigating social media during heavy or uncertain times, leaning into who you are instead of chasing trends, and why no app, tool, or AI can ever replace you.

This episode is part personal check-in, part behind-the-scenes, and part reminder that real connection still matters.

In this episode, we cover:

• Why I almost skipped recording this podcast (and why I didn’t)
• Traveling for speaking gigs and college visits
• Speaking at Inman Connect New York
• What’s actually working on Instagram right now
• Reels, Stories, and DMs for real estate professionals
• Why connection beats perfection on social media
• Taking the online offline in 2026
• Joining Rotary and getting involved in local community
• Navigating content during heavy or uncertain times
• Why there’s no app or AI tool that can replace you

If you enjoyed this episode, I’d love to hear from you. Send me a DM on Instagram, leave a review, or share this episode with a friend who needs a reminder that showing up as yourself still wins.

Thanks for listening, and I’ll see you on the next episode!

From leaning into your niche and telling better stories, to repurposing content and building real community, this episode is packed with practical, doable ideas you can apply immediately.

If social media has felt overwhelming or noisy lately, this episode will help you refocus on what truly matters.

In this episode, we cover:

• Why 2026 is shaping up to be the year of the niche
• How personal storytelling builds trust faster than facts and figures
• Simple ways to stand out without posting more
• Easy content ideas using emails and everyday inspiration
• How to attract more local followers on Instagram
• Repurposing old content into new formats (carousel to reel and more)
• Common tech frustrations with social platforms and how to handle them
• Why email marketing still matters in a “rented ground” world
• Drafts vs scheduling and how to give your future self a gift
• The power of recurring content themes for consistency

Katie also shares what’s coming up next inside the #GetSocialSmart Academy, including a full focus on Instagram in February.

Helpful Links:

👉 Join the #GetSocialSmart Academy
🎤 Speaking & Training Info
📸 Connect on Instagram
❤️ February Content Calendars and Canva Templates

If you enjoyed this episode, please consider leaving a 5-star review and sharing it with a colleague or friend. Your support helps more people discover the podcast!

In this episode, Katie breaks down why Google Sheets is one of her favorite tools for staying organized without making content feel like a second full-time job. Inspired by a recent live class inside the #GetSocialSmart Academy, Katie shares practical ways real estate professionals and entrepreneurs can use Google Sheets as a simple, flexible “marketing home base.”

You’ll hear why you do not need to love spreadsheets to benefit from them, how Google Sheets can replace scattered notes and guesswork, and how staying organized can help you stay consistent without posting every day.

In this episode, you’ll learn:

• Why Google Sheets is a powerful (and free) organization tool for busy professionals
• How to use Google Sheets for content planning, batching, and marketing calendars
• Simple ways to track leads and follow-ups without a complicated CRM
• How to manage open houses, events, and client experiences in one place
• Ideas for using Google Sheets for productivity, market data, and collaboration
• Common mistakes to avoid when setting up your sheets

Katie also shares details about the full Google Sheets for Content Organization class, which includes step-by-step training, slides, and bonus templates like a 12-month content plan, buyer and seller lead trackers, and a Google Sheets cheat sheet.

Helpful links & resources:

• Access the full Google Sheets class (included for #GetSocialSmart Academy members)
• Join the #GetSocialSmart Academy for weekly Coffee With Katie trainings, community Zooms, and masterclasses
• Request a fun sticker pack via the link here or email katie@katielance.com
• Let's connect on Instagram @katielance

If you enjoyed this episode, take a screenshot and share it on social media, or leave a 5-star review to help more people find the podcast.

You’ll hear how to do a quick self-audit of your online presence, how to clarify your voice and who you want to attract, and how to build a content routine that actually fits into real life. I also walk through how to organize your ideas, create evergreen content you can reuse all year, and use monthly themes to make content creation feel easier and more focused.

We also talk about why consistency matters more than ever in today’s algorithms, how to time-block your content creation, and what tools can help you stay organized and avoid burnout.

If you’ve been feeling stuck, overwhelmed, or unsure where to start with your 2026 plan, this episode will help you reset, refocus, and move forward with confidence.

Links Mentioned in This Episode

2026 Planning Masterclass
#GetSocialSmart Academy
Google Sheets for Content Organization class
Let's connect! @katielance

I’m talking about what actually matters moving forward: creating a sustainable content plan, using AI smarter (without losing your voice), leaning into your niche, building real community, and cutting through the noise with more intention and humanity.

This episode is for entrepreneurs and real estate professionals who want to stay visible, build trust, and grow without burning out - and who are craving a simpler, more intentional way to show up online in 2026.

Happy New Year!

🔗 Links Mentioned in This Episode

• Join the #GetSocialSmart Academy
• 2026 Planning Masterclass (included for Academy members)
• Content Organization with Google Sheets Training
• Going more analog in 2026 (Reel)

Let's connect! Email me katie@katielance.com or DM me @katielance

In this episode, I share what this past year really looked like behind the scenes, why consistency doesn’t always mean perfection, and how I’m thinking about community, connection, content, and in-person experiences moving into the new year. 

We’ll talk about social media, AI, handwritten notes, face-to-face conversations, and why relationships matter more than ever in a noisy world.

If you’re ending the year feeling proud, tired, hopeful, or unsure - you’re not alone. Consider this a reminder that it’s okay to give yourself grace and that done is better than perfect.

Links mentioned in the episode:
#GetSocialSmart Academy
Small Group Coaching
Let's connect on Instagram @katielance
Get free stickers here

Would love to hear your feedback and what you would like to see in the new year - email me katie@katielance.com. Thank you and Happy New Year!

I’ll walk you through exactly why I love each one, how I use them day-to-day, and where you can check them out for yourself. It’s a mix of practical and personal - and a fun way to wrap up the year with purpose, intention, and a little joy. You can watch the full show here on YouTube.

🔗 Resources
🎓 Join the #GetSocialSmart Academy (end of year sale!)
📅 Download my free content grid
📕 Purchase my 18-month social media planner on Amazon
📺 Subscribe to my YouTube channel
❤️ Let’s connect on Instagram
🛍️ Shop my Amazon store (affiliate links)

Inside the #GetSocialSmart Academy, the theme was content strategy and repurposing - Katie recaps the biggest takeaways from recent trainings, including how to create one big idea each month, repurpose video content across multiple platforms, and write captions that truly connect.

Plus, Katie shares what’s coming next - the reopening of her small group coaching program and September’s Academy theme of Instagram. She closes with encouragement for fall: don’t be like Blockbuster. Keep evolving, adapting, and moving forward in your real estate business.

Whether you’re a Realtor, entrepreneur, or content creator, this episode will leave you inspired to simplify your strategy and take action.

Links and resources mentioned:
Content Strategy Masterclass
#GetSocialSmart Academy
6-Week Small Group Coaching (waitlist)
#GetSocialSmart Vegas Mastermind
Katie's YouTube Channel
Let's connect! DM me on Instagram @katielance

You’ll hear:

• What’s working in real estate content right now
• The mindset shift that comes with summer slow-downs
• Why taking time to unplug is non-negotiable
• A sneak peek at what’s coming in August: content strategy, repurposing, and planning ahead for fall

Whether you’re a real estate agent, entrepreneur, or just feeling the mid-year momentum shift — this one’s for you.

Let’s work hard, play hard, and finish this year strong.

🔗 Links + Resources:

🔥 Academy: Black Friday in July Deal
Join for just $49/month or $499/year (normally $99/month or $999/year)
👉 https://www.katielance.com/academy

🎨 Canva Camp Replay – Limited Time Offer
Get $100 off with code CAMP100
👉 https://www.katielance.com/offers/WcrG8p5L/checkout?coupon_code=CAMP100

🛍️ New: Digital Shop
Templates, trainings, planners, and more
👉 https://www.katielance.com/digital-shop

🎤 Book Katie to Speak at Your Next Event
Now booking Fall 2025 and 2026!
👉 katielance.com/speaking

🌺 Maui Moments – Watch the Reel
👉 https://www.instagram.com/katielance/reel/DMdNLohxOh7/

👨‍👩‍👦 Family Reunion Fun – Watch the Reel
👉 https://www.instagram.com/katielance/reel/DMHspjfOe7c/

If you’re feeling off-track or unclear about your next steps, grab a notebook, hit play, and get ready to clarify your plan to work hard, play hard, and thrive in your business.

🔗 Check the Zoom replay for Part 1 and Part 2 including the recording and bonus checklist
🔗 Here are the details on joining us for the #GetSocialSmart Vegas Mastermind this November at the Bellagio. Spots are limited!

👉 If you enjoyed this episode, be sure to subscribe so you don’t miss the next one, and share it with a fellow realtor who’s ready to level up!

You’ll learn:
 ✨ Why brand clarity is crucial for attracting your ideal clients
 ✨ How to create a brand voice that feels like YOU
 ✨ Practical steps to audit your current marketing and social media
 ✨ How to build consistency across your messaging

Whether you’ve been in the business for a few years or decades, this midyear business reset will help you confidently position yourself for the second half of 2025 and beyond.

Grab your notebook, hit play, and let’s reset your business together!

📌 Check out the full Summer Sprint Zoom recordings with slides and video plus bonus item here! 

📌 Want to go deeper with Katie? Learn more about the #GetSocialSmart Vegas Mastermind happening this November!

💡 If you enjoyed this episode, please rate, review, and share it with a fellow agent who could use a midyear business boost!

You’ll learn:
 ✅ How to build trust without feeling salesy
 ✅ Ways to align your passions with your business
 ✅ Tips for creating small, meaningful community initiatives
 ✅ Why “people, not pitching” is your superpower in real estate

Amy’s journey from professor to agent to community leader is a blueprint for standing out in a crowded market while doing what you love. Whether it’s avocados, dogs, or sunsets, you’ll discover how your interests can lead to real, lasting connections - and ultimately, more clients who feel like your people.

🎧 Listen in and get inspired to take your brand from good to great, while building a business that feels aligned and joyful.

👉 Want the full one-hour training? It’s available inside the #GetSocialSmart Academy, or you can purchase it separately.

Questions? Email me katie@katielance.com or DM me @katielance. Thank you!

Watch the full webinar with the slides here >>
Sign up for the Mastermind here >>

Questions? Email me katie@katielance.com or DM me @katielance. 

Katie shares an exclusive behind-the-scenes snippet from her #GetSocialSmart Academy featuring powerhouse Realtor and YouTuber Christian Walsh. Christian has built a thriving YouTube channel with 34,000+ subscribers - and more than half of his listings now come directly from YouTube. 🚀

In this interview, you'll learn:

✅ How Christian went from sporadic videos to consistent content that converts
✅ Why niche content (like landlord laws and property updates) attracts the right clients
✅ The systems and tools he uses to stay consistent (shoutout to Descript + Michelle!)
✅ Tips for YouTube gear, thumbnails, titles, and dealing with trolls
✅ Why market updates still matter—and how to make them work for lead gen
✅ What to say in your videos to get viewers to actually reach out and work with you

Christian also shares how he built a strong personal brand and why being YOU (quirks and all!) is your superpower on video.

🎯 Want the full uncut 1-hour interview plus access to ALL of Katie’s YouTube trainings, templates, and content calendars?

Join the #GetSocialSmart Academy today at https://www.katielance.com/academy

👀 Or grab a seat for Katie’s upcoming YouTube Masterclass here: Click to register: https://www.katielance.com/offers/n2SNYze8/checkout

Here’s what I cover in this behind-the-scenes check-in:

✅ Highlights from our hugely successful ChatGPT & Canva AI Masterclass (with hundreds attending live!)
✅ The launch of our #GetSocialSmart Vegas Mastermind happening this November — early bird pricing ends March 31!
✅ Powerful insights from our new Backstage Pass coaching group, where we’re diving into boundaries and protecting your peace
✅ Life update: Baseball season, spring break/summer plans, and prepping for college visits (eek!)
✅ A preview of what’s coming in April — it’s all about video and YouTube inside the Academy!

Whether you’re riding the momentum or need a fresh start, I hope this episode brings you encouragement and clarity. 💛

🔗 Resources Mentioned:

🎥 AI Masterclass Replay
✨ Vegas Mastermind (November – Early Bird ends March 31) 
💬 Backstage Pass Waitlist
📅 Join the #GetSocialSmart Academy

🎧 Enjoyed this episode?
Tag me @katielance on Instagram with your biggest takeaway — I’d love to hear what resonated with you!

You'll learn:
 ✅ How to use ChatGPT for listing descriptions, social media, and client follow-up
 ✅ Canva’s AI-powered tools for stunning real estate marketing
 ✅ AI video editing tools that make content creation a breeze
 ✅ The power of bulk content creation with Canva’s AI

I also share insights on content repurposing - why putting your content in multiple places (without just spraying it everywhere) is a smart strategy for reaching more people.

🎉 Plus, I’m hosting a brand-new ChatGPT & Canva AI Masterclass designed specifically for real estate professionals! If you're ready to take your AI game to the next level, get signed up now. 

👉 Let me know what you think of this format—should I bring more YouTube content to the podcast? DM me on Instagram @katielance and let’s chat! 🚀

Additional links:

• ChatGPT and Canva AI Masterclass
• Canva AI Hacks (YouTube)
• ChatGPT and AI Hacks (YouTube)

Questions? Email me katie@katielance.com

In this episode of The Katie Lance Podcast, I’m sharing game-changing strategies to help you build a sustainable, thriving business—without working 24/7. 

In this special bonus podcast you are listening to the audio from a recent webinar I hosted. Many of you asked for this here on the podcast - so I am sharing it here!

In this bonus episode of the show you’ll learn:

🔥 What You’ll Learn:

✅ How to set non-negotiable boundaries that protect your time and energy
✅ The secret to standing out in a crowded market (without feeling salesy!)
✅ Why multiple income streams are the key to long-term success
✅ How to scale your business without sacrificing your sanity
✅ Actionable steps to help you work smarter, not harder

💡 If this episode resonates with you, let’s take it a step further! Join my Backstage Pass to Business coaching program for in-depth guidance, strategy, and accountability to help you create a scalable business you love. Learn more at: https://katielance.com/backstagepass

📩 Let’s Connect:
💻 Website: https://katielance.com
📲 Join Backstage Pass to Business: https://katielance.com/backstagepass
📩 Join My Email List: https://katielance.com/
📲 Instagram: @katielance

🔔 Don’t forget to subscribe, rate, and review this podcast to help more entrepreneurs create thriving businesses!

Looking for more on this topic? Watch the in-depth one-hour free webinar replay I did here on Zoom.

Additional links:

• Backstage Pass to Business: https://www.katielance.com/backstagepass
• #GetSocialSmart Academy: https://www.katielance.com/academy
• Katie's Instagram: https://instagram.com/katielance
• Katie's YouTube: https://www.youtube.com/katielanceconsulting

In this episode, I’m breaking down the biggest Instagram marketing trends you should focus on this year, including:

✅ How AI is shaping Instagram marketing and why personalization matters more than ever
✅ The latest updates to Reels—including 3-minute videos and Instagram’s new editing app, Edits
✅ How to grow your community without the pressure to be perfect
✅ Why DMs and private conversations are more powerful than ever
✅ Engagement strategies that actually work in 2025

Plus—if you’re ready to take your Instagram strategy to the next level, don’t miss my Instagram Masterclass on February 24th! In this exclusive live training, I’ll walk you through step-by-step how to maximize your content, boost engagement, and build a business that thrives on Instagram. Spots are limited—sign up now! 🎟️🔥

👉 Loved this episode? Screenshot it, share it on Instagram Stories, and tag me @KatieLance—I’d love to hear your biggest takeaway!

🎧 Tune in now on Apple Podcasts, Spotify, or wherever you listen to podcasts! 🎙️💡

Additional links:

• Instagram Masterclass: https://www.katielance.com/offers/SPRHT2aT/checkout
• #GetSocialSmart Academy: https://www.katielance.com/academy
• Let's connect on Instagram: https://instagram.com/katielance
• Subscribe to my YouTube: https://www.youtube.com/@KatieLance
• Looking to book Katie to speak: https://katielance.com/speaking
• Subscribe to my email newsletter and receive free resources: https://katielance.com/freebies

#InstagramMarketing #SocialMediaTrends #GetSocialSmart #InstagramTips #ContentMarketing

She also shares highlights from January, including actionable tips for organizing your content calendar, building pillar content, setting meaningful business goals, and starting the year strong with proven social media strategies.

Plus, Katie celebrates the success of this month’s Planning Masterclass and previews exciting upcoming events, like the Instagram Masterclass on February 24th and new Mastermind opportunities.

Whether you’re a real estate professional, entrepreneur, or marketer, this episode is packed with insights to help you navigate change, stay inspired, and build a business and life you love.

Key Takeaways:

• Why social media is rented ground and how to build stability.
• Organizing your content calendar for consistency in 2025.
• The power of pillar content for your marketing strategy.
• Setting actionable business goals to create momentum.
• Upcoming events to help you level up your strategy this year.

💡 Don’t forget to sign up for the Instagram Masterclass on February 24th and join the waitlist for our upcoming Mastermind event!

Tune in now to start 2025 with confidence and clarity! 🎧

Additional links and resources

• Instagram Masterclass: https://www.katielance.com/offers/SPRHT2aT/checkout (this class can be purchased separately and it's also part of your membership if you are an Academy member: https://www.katielance.com/academy
• How to plan your best year yet: https://www.youtube.com/watch?v=CN00SEF8cmw&t=1s
• Power of pillar content: https://www.youtube.com/shorts/h0pu1tVMWqE
• Navigating social media uncertainty: https://www.instagram.com/p/DFBeh1Iy7kx/?img_index=1
• Plan your best year ever: https://www.instagram.com/p/DE5icmXSHYC/?img_index=1

Additional links:

#GetSocialSmart Academy: https://www.katielance.com/academy

Free social media resources: https://www.katielance.com/freebies 

Katie’s YouTube Channel: https://www.youtube.com/katielanceconsulting 

Let’s connect on Instagram: https://instagram.com/katielance 

This is such a fun broadcast - in this year’s show I shared my favorite: tech tools, books, beauty items, travel essentials, comfort items and so much more! You can also check out the full fave list on my Amazon here. Note, I do receive a small commission off any orders places.

I hope you enjoy listening to this broadcast - happy holidays! See you in 2025!

Additional links:

• YouTube Broadcast: https://www.youtube.com/watch?v=zDoB5wFggWY&t=2160s 
• Facebook Live Broadcast: https://www.facebook.com/KatieLanceConsulting/posts/pfbid0zpZLsL4LDfrYjQhpDYAGXMmFvKArxE39ZSFita345ZCGrKSwm9PWWUTreg33ZLKml 
• Katie’s Amazon list: https://www.amazon.com/shop/katielance 
• End-of-year Sale #GetSocialSmart Academy: https://www.katielance.com/academy 
• Let’s connect! https://instagram.com/katielance
  
  

Additional links:

• Mastermind Waitlist: https://www.katielance.com/waitlist
• End-of-year Sale #GetSocialSmart Academy: https://www.katielance.com/academy 
• Subscribe to our YouTube Channel: https://www.youtube.com/katielanceconsulting
• Let’s connect! https://instagram.com/katielance 

Plus, we give you a sneak-peek into our 2025 plans — with a focus on fun, creativity, and protecting what brings you joy. Tune in for all the updates, inspiration, and a reminder to protect your peace in this busy season!

Additional links:

• Academy
• YouTube Masterclass
• Mastermind
• Instagram
• YouTube channel

Lastly - we have some exciting news, this week we re-opened our #GetSocialSmart Academy for one-week only!

Can’t wait for you to take a listen - please reach out to me and send me your feedback @katielance

Additional links:

• Join the #GetSocialSmart Academy
• YouTube Masterclass
• Free #CoffeeWithKatie replay
• @katielance on IG

Lately, I've sensed a lot of angst in real estate, with changes coming from NAR, fluctuating mortgage rates, and the fact that it's an election year. So, I thought it would be a perfect time to revisit how to make the most of social media in times like these and so I thought I’d share some of these insights here on our podcast!

I hope you enjoy it and as always -  please reach out with your feedback. Would love to hear from you!

Additional links:

• Academy
• Mastermind
• Content grid
• Repurpose Masterclass replay
• IG Reels Masterclass
• Free webinar replay
• @katielance on IG

I am all about working smarter not harder and I am excited to share some insights I have never shared on a big stage before. I hope you enjoy it as much as I did! Please send me a DM and let me know your thoughts!

P.S. We are booking my speaking engagements for the Fall and into 2025. If you are hosting an event and are looking for a speaker, we would love to chat. Email me katie@katielance.com.

Additional links:

• Book Katie for speaking engagements
• Download Katie’s slides from Inman
• Connect with Katie
• Get on the waitlist for our #GetSocialSmart Academy
• Sign-up for our next Masterclass

In this episode, I go behind-the-scenes into my recent new keynote at Inman Connect in Las Vegas and share how you can embrace the blank canvas in front of you for 2024. There is so much opportunity and I am so excited for it. Who is with me!?

Additional links: 

• Repurposing Content Masterclass
• Vegas Mastermind in November
• Canva Camp Replays
• Looking to book me as a speaker?
• Let’s connect on Instagram!

I also chatted about some key takeaways from our recent LinkedIn Masterclass, discussed the importance of work-life balance and reflected on the inspiration we can draw from icons like Walt Disney. 

Plus, discover a productivity hack that's been a game-changer for me, and get a sneak peek into our upcoming summer adventures. Stay cool, stay inspired and join us for a fun chat!

Additional links:

• #CoffeeWithKatie
• LinkedIn Masterclass
• Inman Innovator finalists
• Waitlist for the #GetSocialSmart Academy
• NEW 18-Month Social Media Planner
• Founders podcast: How Walt Disney Built His Greatest Creation: Disneyland
• Planet Money podcast
• Focus 5 productivity hack
• Let’s connect!

I knew I had to record a podcast for you where I unpacked my notes and take-aways. In this raw (and sometimes messy) episode - I recapped my key takeaways from the event, which featured dynamic discussions on storytelling, personal branding, and the power of intentional communication with Mike and three expert guest speakers.

Stories build connections - and I am so excited to share some insights I learned on how storytelling captivates your audience. I share tips from: 

• Marisa Corcoran about the art of copywriting and how giving your content a unique name can clarify your message. 
• Laura Gassner Otting and the strategies for gaining ultimate control over your content to connect freely and authentically with your audience.
• Erica Reitman on creating a 'category of one'—establishing a personal brand so distinct, no one could possibly confuse you with anyone else.

Whether you’re looking to refine your brand or enhance your storytelling techniques, I hope you enjoy listening to my takeaways - and behind the scenes of this incredibly AWESOME event!

At the end of the day it reminded me of the power of being “in the room where it happens” - there is so much magic that happens in a small group mastermind!

P.S. We have a few spots left for our #GetSocialSmart Vegas Mastermind this Fall - we’d love to have you there - check out the details here!

Additional links:

• Let's connect on Instagram!
• Mike Ganino on Instagram 
• Erica Reitman on Instagram
• Marisa Corcoran on Instagram 
• Laura Gassner Otting on Instagram 
• #GetSocialSmart Academy 
• #GetSocialSmart Mastermind

Additional links: 

• LinkedIn Masterclass
• Yellowstone pics and videos
• Academy waitlist
• Facebook Masterclass
• Vegas Mastermind in November  
• Katie’s YouTube channel

I am also excited to also share some ‘wins’ for the month, what I am reading and specifically, this episode - I am going to encourage you to find the helpers in your life. Life and business are too tough to do alone, am I right?

Grab a cup of coffee of your favorite beverage and hear me dish about the month, some behind-the-scenes of life and business and more.

I hope you enjoy the show! Would love to hear from you - message me over on Instagram if this resonates with you @katielance

Additional links:

• YouTube Masterclass (replay) 
• “Find the Helpers” (book)
• Facebook Masterclass
• Vegas Mastermind
• HAR Tech Summit
• Let’s connect!

I am excited in this episode to share some wins and insights from the road, meaningful family moments, some of my favorite books I read this month, and what is coming up including our 2024 Mastermind! Take a listen and then let me know what you think - would love to hear from you!

Additional links:

• YouTube Masterclass
• 2024 #GetSocialSmart Mastermind
• My YouTube Channel
• My Instagram
• I'll Be There for You: The One about Friends
• Burn Book: A Tech Love Story

In this episode I share what I’m listening to this month, what I am reading, how I am tracking ‘wins’ this year, tech tools I am using for better videos, insight on wine and customer service, and a sneak-peek into what’s next in 2024!

Would love to hear from you if you enjoy this episode - DM me on IG @katielance

Additional links:

• Billy Joel, “Turn the Lights Back On”
• Conversations That Matter (book)
• Katie’s interview with Leslie Appleton-Young
• Ringlight/tripod
• iPhone mic
• Teleprompter app
• ChatGPT Masterclass
• Katie’s 6-Week Coaching

Additional links:

Instagram Challenge: katielance.com/challenge

Instagram Masterclass: katielance.com/masterclass

My slides from Inman: katielance.com/ICNY

YouTube channel: https://www.youtube.com/katielanceconsulting

Smart Brevity book: https://www.amazon.com/Smart-Brevity-Power-Saying-More/dp/B0B5YCYCZF/ 

Subscribe to our YouTube channel here.

Signup for the #GetSocialSmart Academy before the end of January: katielance.com/academy

My latest podcast and YouTube video is your ultimate guide to crafting and implementing a winning social media strategy that's both efficient and effective.

Learn how to implement a 2024 social media strategy by using the following tips:

• Content is King: Dive deep into the significance of balancing content creation with engagement, ensuring your brand stands out. If you need a refresher on planning, don't miss our 'Social Media Planning for Real Estate' video linked below!
• Tech to the Rescue: Embrace the power of cutting-edge tools like Meta Business Suite, Hootsuite, Later.com, and Repurpose.io to streamline your workflow and save precious time.
• Strategic Distribution: Learn how to design a clear and concise content distribution plan that ensures your content reaches your target audience, driving leads and sales.

Join me as I unpack these topics with actionable tips and industry insights tailored for real estate success. This podcast is perfect for agents and brokers eager to elevate their online presence and connect with clients in a meaningful way.

Equip yourself with the knowledge to harness the latest in social media for real estate.

Let's get your social media strategy on track for 2024!

Additional links:

• Watch this on YouTube
• Mastermind Waitlist
• Join the #GetSocialSmart Academy

In this episode, we covered:
* Understanding AI in Real Estate
* Practical applications for AI
* Education and training
* AI Ethics and fairness
* Future vision for AI

Connect with Marki here: https://www.markilemons.com/ and here: https://www.instagram.com/markilemons/

Looking for an impactful speaker for your next event? Contact me now to elevate your audience's experience! https://www.katielance.com/speaking

Julie spills the beans on how she went from being a newbie vlogger to a go-to expert in Kona's real estate scene. Meanwhile, Eric gives us a peek behind the curtain, sharing the highs and lows of teaming up with Julie to create binge-worthy content.

Curious about the difference between their two channels? They've got you covered! Plus, they'll let you in on their secret sauce for turning their YouTube views into 95% of their real estate leads.

But it's not all business. Julie and Eric are big believers in the magic of storytelling, and they share their tips on how they bring Hawaii's breathtaking beauty to life on screen. 

And if you've got dreams of starting your own YouTube channel or blog, especially in the real estate world, they've got some golden nuggets of advice for you.

So, whether you're a real estate pro or an up-and-coming YouTuber - this chat's packed with insights and fun stories. Don't miss out!

Additional links:

• 365HawaiiLiving.com
• 365 Hawaii YouTube Channel
• 365 Hawaii Real Estate Minute YouTube Channel
• 365 Things to Do in Kona on Facebook

Don't forget to subscribe to the Katie Lance Podcast so you never miss an episode!

Enjoy this episode? We would love your review on on Apple!

In this engaging chat, Katie Lance, an industry-leading social media strategist, shares her invaluable insights and strategies tailored specifically for the real estate audience. Joining her is Chelsea Peitz, a renowned expert in social media marketing for real estate professionals. Together, they provide practical advice, proven tactics, and innovative ideas to help you navigate the ever-evolving social media landscape.

Discover the secrets to building an authentic online presence, creating engaging content, and developing a personal brand that resonates with your target audience. Learn how to leverage social media platforms effectively, including the latest trends and best practices that will set you apart in the competitive real estate industry.

Whether you're a seasoned real estate agent or just starting your journey, this conversation will empower you to embrace your unique style, experiment with unconventional strategies, and find what works best for you. It's time to break free from the traditional social media playbook and uncover your own path to success!

Remember, the key is to be yourself and engage your audience authentically. Let's make social media work for you!

Additional links:
Connect with Katie on IG @katielance
Connect with Chelsea on IG @chelsea.peitz

Discover how Karin conquered her own fears and built a successful career using YouTube. She shares invaluable insights on mastering mindset, overcoming fear of judgment, and creating effective video content. Don't miss out on this empowering conversation!

Additional Links:

• Subscribe to our YouTube Channel
• Leave a review of our podcast
• Connect with Karin on YouTube and Instagram
• Check out Karin’s book

Additionally, Christine and Carrie share their insights on the most effective marketing strategies for real estate agents, both online and offline, and how agents can differentiate themselves in a crowded market. They also share some examples of successful branding and marketing campaigns they have worked on with real estate agents, and what made these campaigns so effective.

Whether you're a real estate agent or someone interested in marketing and branding, this episode is full of valuable insights and practical tips to help you succeed in the competitive world of real estate. Don't miss it!

Additional links:

• #GetSocialSmart Academy: http://katielance.com/academy 
• Connect with Carrie and Christine: https://www.postandbeamcreative.com/ and https://www.instagram.com/postandbeamcreative/ 

In this conversation, Katie shares her insights and expertise on marketing strategies, leadership, and building a successful business. She offers valuable tips on navigating the world of entrepreneurship and discusses the importance of developing strong leadership skills. Katie also shares her experience of working with her spouse and offers advice on how to build a successful business partnership.

Whether you're a seasoned entrepreneur or just starting out, you won't want to miss this engaging discussion with one of the leading voices in marketing and business development. Tune in to gain valuable insights and inspiration for your own entrepreneurial journey.

Special thanks to Lori Muller, President of EXIT Realty, for joining us as the guest host and conducting this insightful interview with Katie Lance. We appreciate your time and efforts in bringing this conversation to our audience.

Additional Links:

• Connect with Katie on Instagram: https://www.instagram.com/katielance/
• Join the #GetSocialSmart Academy: https://katielance.com/academy/
• Connect with Lori on LinkedIn: https://www.linkedin.com/in/lori-muller-7988077/
• For more information about EXIT Realty: text KatieLance to 85377 or go to https://www.joinexitrealty.com/

During their conversation, Katie and Melanie discuss the importance of "done is better than perfect" and prioritizing progress over perfection. They also dive into valuable video tips for real estate agents who are just starting out with video, including how it's easier than ever to get on camera.

Melanie's expertise in video creation has helped her generate more business by allowing her to showcase properties and connect with clients in a more personal way. Her use of video has set her apart in a competitive market and has led to increased exposure and brand recognition.

With Melanie's wealth of knowledge and experience, this episode is a must-listen for anyone in the real estate industry looking to up their video game and take their business to the next level. So sit back, relax, and get ready to learn from one of the best in the business!

Additional links mentioned:

• Melanie’s Instagram: https://www.instagram.com/melaniegalearemax/ 
• Melanie’s podcast: http://www.shiftdisturber.com/ 
• Melanie’s virtual tour tutorial: https://youtu.be/h9H3CVeUpsI 
• Melanie’s 20+ content ideas from open houses: https://youtu.be/KVMCgxLSlls
• #GetSocialSmart Academy with Katie Lance: https://katielance.com/academy 
• Live video resource: https://streamyard.com/ 
• Graphics and videos: https://www.canva.com/ 

During our conversation, we discuss the importance of customer experience in every aspect of a business, including real estate, and how it can make or break a company's success. We also talk about the challenges of differentiating yourself in a sea of sameness and how to create a unique brand identity that resonates with customers.

Brittany shares her insights on how to build a community of loyal fans, including the importance of authenticity, engagement, and going above and beyond for your customers. Whether you're a small business owner or a large corporation, her advice will help you create a memorable customer experience that keeps customers coming back for more.

Join us as we explore the power of creating super fans and the impact it can have on your business!

More about Brittany:
 
Brittany Hodak is an award-winning entrepreneur, author, and customer experience speaker who has delivered keynotes across the globe to organizations including American Express and the United Nations. She has worked with some of the world’s biggest brands and entertainers, including Walmart, Disney, Katy Perry, and Dolly Parton. She founded and scaled an entertainment startup to eight figures before exiting, and she is the former Chief Experience Officer of Experience.com. Forbes said of her debut book, Creating Superfans, “If you have customers, you need this book. Period.”

Connect with Brittany on Instagram
Order Brittany’s book here
Listen to Brittany’s podcast

Stephanie shares her insights and experience in using social media to generate leads, build relationships, and grow her business. She talks about the latest social media trends for real estate agents, including insights on video creation, reels, editing, apps, and time management.

Katie and Stephanie also discuss the importance of staying true to who you are and maintaining authenticity on social media. They share practical tips for creating engaging and effective video content, as well as strategies for maximizing your social media presence to stand out from the competition.

Whether you're new to social media or looking to take your real estate business to the next level, this episode is full of valuable insights and actionable tips to help you master the art of video and social media marketing. Tune in to learn from two experts in the field and take your real estate business to new heights.

About Stephanie:

I’m a retired REALTOR®️ with a passion for helping others navigate social media to grow their real estate business in a fun and effective way. As an extroverted introvert, I will really come to life when asked about Apple products, Instagram, creating art, cats, digital planners, coffee or new wave synth music.

Connect with Stephanie:

• On Instagram here
• or here

Connect with Katie:

• On Instagram
• #GetSocialSmart Academy

Resources that Stephanie shared:

• InShot
• Sparked book and quiz
• BeReal

You’ll learn the importance of fully engaging with your clients and paying attention to their needs, as well as how to use active listening techniques to better understand their perspective and build trust. We’ll also provide practical tips and strategies for implementing active listening in your daily social media interactions. Tune in to learn how to take your real estate business to the next level through effective communication and active listening.

Big thanks to WomanUP and the California Association of Realtors for allowing us to repost this interview done by Leslie Appleton-Young and Katie Lance. 

You can also watch this podcast on my YouTube channel: https://youtu.be/l0b4e1zzP3I

We had a great conversation about how to be more intentional with your marketing if you are a real estate professional, how to build mindshare like the big brands do - regardless of budget, how to take the online offline and how real estate agents can dominate their market in 2023.

I know you will enjoy this conversation - listen on YouTube or on our podcast!

About David:

David Greenspan, CEO & founder of #MindShare101 is a Nationally recognized Keynote Speaker, Trainer and Coach who helps Sales Professionals and Businesses improve their Sales and Marketing efforts, by bridging the gap between your online and offline marketing to achieve a higher ROI on every marketing dollar spent. His direct, raw, and a real approach is designed to motivate you and give you the advice you need to know!

David’s goal is to help you build MindShare, creating a top-of-mind intuitive instinctive reaction, so when people think of the product or service you offer, they think of your name first, always putting you in the right place at the right time to take your business to the next level.

Additional links:

• Download David’s free marketing resource here 
• Connect with David on Instagram
• Connect with Katie on Instagram
• Do you have ideas for topics for our podcast? Email me at katie@katielance.com

We chatted about what it’s like working together, lessons learned, more about his background and his role at our company. Paul also shares a few great nuggets and lessons learned on team building, sales, business development and much more!

Additional Links:

• Connect with Paul: https://www.linkedin.com/in/paul-lance-644058a/
• Connect with Katie: https://instagram.com/katielance
• Voxer app: https://www.voxer.com/
• #GetSocialSmart Academy: https://katielance.com/academy 
• #GetSocialSmart Mastermind: https://members.katielance.com/waitlist 
• Do you have ideas for topics for our podcast? Email me at katie@katielance.com

In our interview, Lynda shares how she has found her authentic voice through social media, how social media has impacted her business, her favorite apps and tools, and much more!

Links referenced in the interview:

• https://videoshop.net/
• https://www.canva.com/
• https://www.rev.com/ 
• https://apps.apple.com/us/app/revive-face-photo-animator/id1616862692 
• https://www.getcaptions.app/ 
• https://katielance.com/avoid-shiny-object-syndrome-interview-with-neil-mathweg/ 
• https://apps.apple.com/us/app/teleprompter/id941620509 

Connect with Lynda:

Website: https://lyndagill.com/ 

Facebook: https://www.facebook.com/lyndagillkauairealtor

YouTube: https://www.youtube.com/channel/UCA2i9QxtckLt2XQ7tC6IkUQ 

LinkedIn: https://www.linkedin.com/in/lyndagill/ 

Instagram: https://www.instagram.com/lyndagillkauairealtor/ 

Join our Mastermind Waitlist: https://members.katielance.com/waitlist

Check out our GetSocialSmart Academy: https://katielance.com/academy

Listen to the replay for some fun giveaways, hear some valuable social media tips, content ideas, lessons learned, and nuggets from some awesome guests.

Prefer to watch the original FB Live replay? Click here: https://fb.watch/gEW84HiadM/

What has been your biggest "aha" moment you have had from connecting with me? I would love to hear from you!

Chavi is co-founder of Team Diva Real Estate. Team Diva Real Estate is an incredible, powerhouse team in the greater Seattle area. I have known them for years and one of the things I absolutely love about Chavi and her partner Kim is how they are always raising the bar for the industry.

They are continuously putting incredible content out through social media, their blog and their email marketing efforts. Most recently, their content on Instagram Reels and YouTube have been a huge success. They have also made some new strategic changes to how they produce, create and distribute content - and Chavi was generous enough to share so many great tidbits!

I know you will enjoy this conversation with Chavi as she shares her tips and insights all about IG Reels and YouTube!

Additional links:

• Original IG Live broadcast
• Team Diva Real Estate on IG
• The Personal is Political - interview with Team Diva Real Estate
• Check out lots more interviews on the podcast here
• Do you have ideas for topics for our podcast? Email me at katie@katielance.com
• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

As Christian says, he does not want to cold call - but by creating helpful and relevant videos on a regular basis he is able to attract and generate so much business!

In this interview, we chat about Christian’s road to video, how he schedules and plans his YouTube content, how he generates more views on YouTube, how he uses his YouTube videos to improve his SEO and build his email list and much more. I know you will love this conversation!

About Christian:

Christian Walsh is Founder and Residential and Investment Professional at WIRE Associates, which is positioned under Coldwell Banker Global Luxury in Newport Beach, CA. With a long-time passion for real estate, his success in today’s market comes from delivering absolute best-in-class service to each seller, buyer and investor he works with.

With years in sales and marketing for one of the premier real estate training companies in the nation, he consistently receives top accolades in real estate sales, including holding the top spot in residential multifamily property sales for Coldwell Banker Realty in Newport Beach. He is a member of Coldwell Banker International President’s Premier and consistently ranks in the top 1% nationally among NRT’s 50,000+ agents.

In addition to working with multifamily properties and traditional residential buyers and sellers, he has leveraged his background in architectural design, construction and new home sales to help builders and developers with infill redevelopment opportunities. He specializes in finding the highest and best use for each property. On his popular YouTube channel, he shares advice to help buyers & sellers and landlords & renters make the best decisions in today’s housing market.

Christian graduated cum laude from the University of California, Irvine with a BA in Philosophy. He lives in Newport Coast with his wife and their four children. When not in the real estate trenches, he enjoys family time, fitness, reading, technology and zombie movies.

Additional links:

• WIRE Associates YouTube channel
• WIRE Associates website
• WIRE Associates Linktr.ee
• Check out lots more interviews on the podcast here
• Do you have ideas for topics for our podcast? Email me at katie@katielance.com
• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Linda is the CEO of Leading Edge Real Estate (in the Greater Boston area) and CEO of the exciting new start-up - Zinnia. Christine is the Head of Marketing at Leading Edge Real Estate and Head of Customer Experience for Zinnia. Zinnia is a first-of-its-kind, anti-franchise solution for a real estate team or company looking to become a full-service brokerage. I was thrilled to be chatting with Linda and Christine to get the inside scoop about Zinnia, real estate marketing, branding, growing your business and so much more!

Additional links:

• Original Facebook Live broadcast
• Learn more about Zinnia
• Check out lots more interviews on the podcast here
• Do you have ideas for topics for our podcast? Email me at katie@katielance.com
• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Nora is the Broker/Owner and CEO of Landmark Residential in the greater Boston area. She is also a podcaster, trainer, coach and consistently a top producing residential real estate agent!

I love Nora’s passion for embracing new platforms like TikTok and Instagram Reels, her commitment to excellence and her passion for education. I know you will love this conversation as much as I did!

Additional resources:

• Connect with Nora on Instagram
• Connect with Nora on LinkedIn
• Connect with Nora on Facebook
• Nora’s website
• Check out lots more interviews on the podcast here
• Do you have ideas for topics for our podcast? Email me at katie@katielance.com
• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

In this Flashback Friday episode, I am excited to revisit a talk with Katie about her journey in our Academy and how it’s helped grow her business from $5M to $30M, how she manages her time with social media, her biggest lessons learned and so much more.

Podcast listeners – this interview was originally published on our YouTube channel (here) but the podcast includes some bonus content for you at the end – so make sure you listen all the way to the end!

Additional resources:

• Connect with Katie Clancy on Instagram here​ and ​here
• The Happiest Person in Real Estate Podcast
• What's Good Cape Cod? YouTube Show
• Check out lots more interviews on the podcast here
• Do you have ideas for topics for our podcast? Email me at katie@katielance.com
• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Jim has been in real estate about six years, and is a real estate salesperson with Royal LePage Real Estate Services in Mississauga, Ontario - Canada. He’s also been a part of our Academy for almost a year and a half.

In our conversation we talked about his vast experience before real estate and how that has impacted his business. Jim also shared his journey with social media, what is working for him right now with video marketing, Instagram and so much more. We also talked about being consistent and how having a plan is key!

I know you will enjoy the interview! Check it out on our YouTube channel and on our podcast!

About Jim:

Jim had vast experience in many fields prior to entering the world of real estate.

He initially worked in the restaurant field including a golf country club, Greek/ Mediterranean restaurant, English pub, sports bar and a TexMex restaurant which later took him into wine sales - where he learned a lot about customer service and the need to hustle.

Jim’s career then took him into a production supervisor position in an instant printing company where he learned logistics, organization skills and scheduling. Skills that serve him well today. He also worked as a charter bus driver touring groups to Ottawa, Montreal, Quebec City, New York City, Washington D.C., Chicago, Boston and many other cities. He still holds a Class B driver's license and with this opportunity, he credits a great deal of responsibility and interpersonal interaction.

Jim is an avid photographer which he has done both as a hobby and professionally. He still enjoys photography and these days, video work on his listings.

Growing up in Toronto, Jim studied mechanical and architectural drafting at Central Technical School.

The vast background that Jim possesses would amalgamate into a “well rounded” career in real estate where his drafting, photography, mechanical and architectural experience; combined with customer service, organization and sales would all be put to great use!

Jim has owned a vast collection of real estate from houses, condos and lofts through various parts of the city of Toronto and Mississauga where he worked along with a custom home builder to build a 3200 sq ft. modern home with an extensive landscape plan that he had a huge part in creating. He resides there today with his wife, in the Lakeview community. His knowledge also helps his clients when considering a new build experience.

Additional links:

• Jim’s website
• Jim on LinkedIn
• Jim on Facebook
• Jim on Instagram
• Jim on YouTube
• Jim’s Blooper Reel
• Check out lots more interviews on the podcast here
• Do you have ideas for topics for our podcast? Email me at katie@katielance.com
• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

I had the pleasure of speaking with Stephanie about how she switched from a career in social work into real estate after a devastating medical diagnosis for her son.

Stephanie is a true inspiration and in this podcast, she shares her experience as a special needs mom and how her and her husband Andrew built their real estate business around the idea of family first. From Sunday night weekly dinners to building a team early-on to support their goals - it’s all about family!

As Stephanie says, “It’s messy and hard but you can do both with a team.”

Stephanie talks about how she balances work and family and how it’s less about hustle culture and more about designing the life you love and wrapping your goals in grace. Grace for team members when they are going through something challenging, grace for clients and grace for each other.

Stephanie is also so incredibly smart and creative when it comes to marketing and providing true value to her clients and her referral partners. I loved hearing her talk about her passion project, The Inspiration Lab, and how she is impacting her fellow colleagues.

Also, make sure you listen to the end to hear how she has developed unique guides that have helped her clients in so many ways. This one idea is something I think so many Realtors could implement in their local markets.

Thank you Stephanie for being on our show!

About Stephanie:

Many words describe Stephanie Lanier: wife, mom, REALTOR®, entrepreneur, blogger, special needs advocate. Yet being a “wholehearted tribe builder” is the thread connecting all of the experiences and creations in her life.

Stephanie’s life-changing moments have fueled a search for connection, purpose, and spaces for vulnerability. In 2012, she co-founded the Wilmington-based Lanier Property Group alongside her husband, Andrew. In 2020, Lanier Property Group merged with Intracoastal Realty.

In 2015, Stephanie created The Inspiration Lab, which offers an authentic place for women to learn and be inspired by one another, by helping women foster meaningful connections through events, online workshops, and original workbooks.

Additional links:

• Connect with Stephanie on Instagram
• Lanier Property Group
• The Inspiration Lab
• Stephanie’s Guides: Hurricane Guide | Waterfront Property Guide
• Check out lots more interviews on the podcast here
• Check out lots more interviews on the podcast here
• Do you have ideas for topics for our podcast? Email me at katie@katielance.com
• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Lisa is a seasoned real estate professional with over 20 years of experience. She has invested in multiple real estate designations to better serve her clients. Over the course of her career, she has been recognized for sales production and has received numerous awards. She is naturally curious and values listening and learning to ensure she provides the best buying or selling strategy for her clients. 

She likes to think she has a “get-er-done” attitude when it comes to her clients, she can anticipate their needs and is proactive in finding solutions before any issues arise. One of her clients noted, “Lisa works tirelessly on behalf of her clients and makes what can be an overwhelming process simple and manageable from start to finish. I found Lisa to be extremely knowledgeable of the market, resourceful, reasonable in her approach, and incredibly hard working.” She loves what she does. She believes she is living out her purpose and passion, and she loves the opportunity she gets every day to lift others up.

As a native of Kentucky, she’s a huge Wildcats fan and a trained Stephen's Ministry leader. Together with her husband and teammate, Mark, she serves the Trophy Club, Roanoke, Grapevine, Keller, Southlake, and the DFW and Alliance Corridors’ markets.

Links:

• https://www.escuerealestate.com/ 
• Are you subscribed to our YouTube channel yet?
• Check out our #GetSocialSmart Academy Spotlight series on YouTube
• Check out lots more interviews on the podcast here
• Visit me at KatieLance.com for more info about my speaking, consulting and our # GetSocialSmart Academy
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

This year in 2021 we celebrated our 9-year business anniversary and our 20-year wedding anniversary! We are so grateful for our business (we are having our best year ever and we are so grateful for our clients and our team!) 

We are incredibly grateful for our health, our faith, our two amazing boys who are growing like weeds and the opportunities to travel again.

Going into 2022, we have some exciting things lined up especially for content. Sometimes we find our content tends to get a bit buried - so you may see less from us here on the podcast - BUT we are really focused more on quality versus quantity with our content. We want to give each podcast and piece of content truly get the attention and breathing room it deserves. We are on the lookout for people doing great things!

Also for 2022 - I would love to get my hubby and partner in business Paul on this podcast - would you like to see him on the show?? I would love to know! 

If you have enjoyed my podcast this past year - we would love it if you'd share it with a friend! Your shares make a huge difference - we so appreciate it!

What content would you like to see from me in 2022? Please reach out to me - DM me over on Instagram or email me! 

Links:

• What content would you like to see from me in 2022? Please reach out to me - DM me over on Instagram or email me at katie@katielance.com.
• Listen to our backstory in episode 1 and episode 2 of the podcast
• Are you subscribed to our YouTube channel yet?
• Check out our #GetSocialSmart Academy Spotlight series on YouTube
• Check out lots more interviews on the podcast here
• Visit me at KatieLance.com for more info about my speaking, consulting and our # GetSocialSmart Academy
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

#GetSocialSmart Academy and real estate broker - Eileen Lacerte. In this interview

Eileen shares her tips and advice for how she leverages video and email marketing to

stay top of mind for her clients and people who may be buying or selling luxury

properties in Hawaii.

Eileen has learned the fine art of providing truly helpful information to her clients in such

a non salesy way that she is truly known practically everywhere she goes. Eileen also

shares how the Academy has impacted her bottom line including how one seven

second video ended up helping her close a $15M dollar real estate deal! I know you will

enjoy the interview as much as I did. Thank you Eileen!

About Eileen:

Eileen Lacerte got started in real estate 41 years ago. Eileen's father was in the military,

so her family moved frequently when she was young. Eileen learned a lot from watching

her father fix up old homes. "Every time we moved, he bought a fixer-upper and spent

the next couple years fixing it, and sold it when we left," she says. "Then we moved on

to the next house. I think my interest in houses started there." In addition to her depth of

knowledge and experience, Eileen emphasizes the relationship aspect of her business.

Over her years in resort real estate, she has built strong connections with her clients,

and her dedication has earned her a place in the Hall of Fame for Hawaii's Top 100

Realtors®.

Additional links:

• Eileen on Facebook
• Eileen on Instagram
• Eileen’s website
• Eileen on YouTube
• Check out lots more interviews on the podcast here
• Do you have ideas for topics for our podcast? Email me at katie@katielance.com
• Visit me at KatieLance.com for more info about my speaking, consulting and our # GetSocialSmart Academy
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

I know you will enjoy this conversation as much as I did. Thank you Neil for being on the show!

About Neil:

Neil is constantly challenging the status quo & redefining what it means to be a REALTOR . He's known for building his large client base through wowing his clients instead of convincing them of how great he is. Beyond his role as a team leader, Neil is the founder of Agent Rise Coaching, host of the nationally ranked podcast Agent Rise, and author of the book Agent Rise.

Additional links:

• Agent Rise Coaching
• Agent Rise Podcast
• Agent Rise Book
• Check out lots more interviews on the podcast here
• Do you have ideas for topics for our podcast? Email me at katie@katielance.com
• Visit me at KatieLance.com for more info about my speaking, consulting and our # GetSocialSmart Academy
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

1. Don’t have any distractions - turn off your notifications
2. It’s ok to stumble over your words
3. Be prepared
4. It’s ok to laugh!
5. Answer the questions
6. Listen to 1-2 previous episodes
7. Care about your audio
8. Don’t oversell yourself

Do you have a podcast? I would love to hear from you - message me over on Instagram!

Additional links:

• Check out lots more interviews on the podcast here
• Do you have ideas for topics for our podcast? Email me at katie@katielance.com
• Visit me at KatieLance.com for more info about my speaking, consulting and our # GetSocialSmart Academy
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

I had the pleasure of chatting with Betti recently on a Facebook Live. She offered to come on our show to share behind the scenes how she maps out her weekly videos, how she systematically distributes her content and the big impact it’s made on her business. 

I can’t wait for you to take a listen!

Please note, at the end, we chat about our 3-Day Bootcamp which at the time of this podcast, the Bootcamp has already taken place. But, the good news is that if you are part of our Academy family, you can watch the full Bootcamp on-demand. Here is the link for more info: https://katielance.com/academy

Additional Links:

• Original Facebook Live broadcast
• Connect with Betti on Instagram
• The Know Like Trust Podcast
• Check out lots more interviews on the podcast here
• Do you have ideas for topics for our podcast? Email me at katie@katielance.com
• Visit me at KatieLance.com for more info about my speaking, consulting and our # GetSocialSmart Academy
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

In this podcast, we delve into some of the social media marketing strategies that are most effective now, common marketing mistakes seen as a real estate agent, some of Franke’s best Canva tips and how to be fearlessly authentic on camera and on social media.

I loved our conversation and know you will too!

About Franke:

Franke Joehl started in the real estate industry with EXIT Realty in 2015 at age 18 and through the years serving in multiple roles he has found his passion of teaching, coaching and developing agents and brokerages. Starting in the industry as an executive assistant for a team, becoming a licensed agent, transitioning to Director of Agent Development for a multi-location brokerage to ultimately moving into a leadership role with a regional sub franchisor, Franke has been on multiple sides of the real estate transaction and uses this knowledge learned to teach and train agents and brokers to success using social media.

Franke is a national speaker, speaking across the US and Canada and the creator of Fearlessly Authentic Coaching and The Fearlessly Authentic Podcast, which are dedicated to helping real estate agents with all things social media, marketing, and branding while still being their fearlessly authentic self.

Additional links:

• Connect with Franke on Instagram and Facebook
• Podcast: Celebrating 9 years in business!
• Check out lots more interviews on the podcast here
• Do you have ideas for topics for our podcast? Email me at katie@katielance.com
• Visit me at KatieLance.com for more info about my speaking, consulting and our # GetSocialSmart Academy
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

We had a great conversation about how to avoid overwhelm, combat stress, goal-setting for 2022 and how to step into leadership at home or in business.

I loved chatting with Adam and I know you will enjoy this fantastic conversation!

About Adam:

Adam Contos, CEO of RE/MAX Holdings, Inc, provides strategic direction on major corporate initiatives for two innovative, action-oriented franchise brands – RE/MAX and Motto Mortgage. RE/MAX, a global force of 140,000+ agents in over 110 countries, and Motto, the first of its kind franchise mortgage brokerage model - one of the fastest growing franchise brands in any industry, both thrive as thoroughly modern operations. Their cultures reflect the traits of their CEO, who embodies these three roles:

• Lifelong learner – Contos, who holds an MBA, is driven to grow as a person and professional every single day.
• Generous sharer – Offering daily insights through his “Start With a Win” podcast, live speeches, video addresses and social media content.
• Action taker – Contos is the sort of leader who actually does what he encourages others to do. Whether it’s showing up at the gym or using video to build community.
• Affecting positive change throughout the real estate and mortgage brokerage industries, Contos is a maverick among global corporate leaders. A believer that people mirror the behavior of their leader, Contos doesn’t just talk the talk—he leads by example. Contos’ self-discipline and work ethic stems from his background as a former Sergeant in the U.S. Marine Corps and SWAT commander.

Additional links:

• Start with a WIN!
• Check out lots more interviews on the podcast here
• Do you have ideas for topics for our podcast? Email me at katie@katielance.com
• Visit me at KatieLance.com for more info about my speaking, consulting and our # GetSocialSmart Academy
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

We’ve been celebrating our business anniversary the whole month of October and earlier this month I hosted a Facebook Live with two of my dear friends, Katie Clancy and Sue “Pinky” Benson. These ladies are so incredible and also shared some really great tips for business.

So grab your favorite beverage, a pen and paper and dig into this special podcast full of tons of great insights and takeaways!

Lessons learned:

• Done is better than perfect!
• You can’t be all things to all people
• Start where you are
• There is power in showing up and being your authentic self
• It’s all about tiny actions over the course of time
• Keep it simple
• Repurposing content is key
• Consistency is the name of the game

Additional links:

• Watch the Facebook Live (replay) version of this interview
• Connect with Katie Clancy on Instagram
• Connect with Sue “Pinky” Benson on Instagram
• Join us for our 3-Day #GetSocialSmart Bootcamp November 1-3
• Check out lots more interviews on the podcast here
• Do you have ideas for topics for our podcast? Email me at katie@katielance.com
• Visit me at KatieLance.com for more info about my speaking, consulting and our # GetSocialSmart Academy
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

At All City Homes they saw that there was a small number of black or brown real estate agents in many companies and asked themselves, “where is the space for black and brown?” They wanted to create that space.

Their mission is to promote a workforce development program for black and brown agents and focus on how they can increase black and brown homeownership.

I absolutely loved this conversation with Roy and know you will too!

About Roy:

Roy Machado is the Founder and Owner of All City Homes, a boutique real estate brokerage with a mission of empowering people through home ownership.

Last year in 2021, Roy and All City, helped 207 families selling over $84M in real estate volume throughout northern California. While some may define success through accolades, sales volume, and commissions, Roy is concerned about delivering an exceptional home buying and selling experience.

Improving the relationship between the realtor and the community they serve through social responsibility is the heart of Roy's success.

Roy’s experience as a community advocate has transcended over to his passion, serving as a realtor through a social justice lens creating generation wealth and legacy for everyone.

Additional links:

• All City Homes
• Roy on Instagram
• All City Homes on Instagram
• Podcast: The Color of Law
• Check out lots more interviews on the podcast here
• Do you have ideas for topics for our podcast? Email me at katie@katielance.com
• Visit me at KatieLance.com for more info about my speaking, consulting and our # GetSocialSmart Academy
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Tom and Susan have been a part of our Academy family for quite some time now and also attended our high-level Mastermind a few years back.

They are doing some incredible work with video and social media marketing and I’m honored to have them on the podcast to share their tips and insights. Thank you, Tom and Susan!

About Tom:

Tom Pietsch is the co-Managing Partner of Tom & Cindy and Associates at Long & Foster. Their team is a long-time powerhouse located in Alexandria, Virginia. They consistently sell 250-300 homes each year!

After graduating from Virginia Tech, Tom worked as a ski instructor, then on Capitol Hill, and then in the airline industry.

Tom concentrates on the marketing and lead generation side of the business. He sees his job as "making the phone ring" and his goal is for new clients to say "we see you everywhere".

Tom is currently designing a new flagship office for the team and adding some new agents to grow a new generation of Tom & Cindy teammates.

When he isn't working Tom is either swimming, checking out new restaurants, playing his guitar, watching Ted Lasso on Netflix or planning some fun international travel.

About Susan:

Susan Hall is Tom and Cindy’s Marketing Director. Originally from the Mt Vernon area of Alexandria. Susan is a graduate of the University of Virginia and has been with their team over 15 years. She and Tom & Cindy constantly research, test and tweak new methods and platforms that help their sellers achieve consistently superior results.

Susan's a fanatic for detail and is the team's voice on social media and directs their extensive video projects. In her free time, she is an avid runner, a Peloton queen, loves a fast-paced mystery book, and travelling to the clear waters of the Caribbean.

Additional links:

• Connect with Tom and Cindy (and Susan too!) on their website
• Tom and Cindy on Instagram
• Tom and Cindy’s YouTube Channel
• Video Examples 1 | 2 | 3
• Check out lots more interviews on the podcast here
• Do you have ideas for topics for our podcast? Email me at katie@katielance.com
• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

I had the pleasure of speaking with dear friend and long-time Realtor, Stephanie Lanier, about how she switched from a career in social work into real estate after a devastating medical diagnosis for her son.

Stephanie is a true inspiration and in this podcast, she shares her experience as a special needs mom and how her and her husband Andrew built their real estate business around the idea of family first. From Sunday night weekly dinners to building a team early-on to support their goals - it’s all about family!

As Stephanie says, “It’s messy and hard but you can do both with a team.”

Stephanie talks about how she balances work and family and how it’s less about hustle culture and more about designing the life you love and wrapping your goals in grace. Grace for team members when they are going through something challenging, grace for clients and grace for each other.

Stephanie is also so incredibly smart and creative when it comes to marketing and providing true value to her clients and her referral partners. I loved hearing her talk about her passion project, The Inspiration Lab, and how she is impacting her fellow colleagues.

Also, make sure you listen to the end to hear how she has developed unique guides that have helped her clients in so many ways. This one idea is something I think so many Realtors could implement in their local markets.

Thank you Stephanie for being on our show!

About Stephanie:

Many words describe Stephanie Lanier: wife, mom, REALTOR®, entrepreneur, blogger, special needs advocate. Yet being a “wholehearted tribe builder” is the thread connecting all of the experiences and creations in her life.

Stephanie’s life-changing moments have fueled a search for connection, purpose, and spaces for vulnerability. In 2012, she co-founded the Wilmington-based Lanier Property

Group alongside her husband, Andrew. In 2020, Lanier Property Group merged with Intracoastal Realty.

In 2015, Stephanie created The Inspiration Lab, which offers an authentic place for women to learn and be inspired by one another, by helping women foster meaningful connections through events, online workshops, and original workbooks.

Additional links:

• Connect with Stephanie on Instagram
• Lanier Property Group
• The Inspiration Lab
• Stephanie’s Guides: Hurricane Guide | Waterfront Property Guide
• Check out lots more interviews on the podcast here
• Do you have ideas for topics for our podcast? Email me at katie@katielance.com
• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Helpful tips to prepare for a keynote:

• Get to the venue early - do a sound and tech check. Get onstage. Walk the stage. Get to know your A/V team - they are your best friends. Ask ahead of time what the stage set-up will look like - where are the screens? What is the seating?
• Go through your slides onstage - check your videos if you are playing videos.
• Rehearse - physically practice, stand up, wear the shoes you will wear onstage.
• I start creating a keynote by doing a brain dump first: my older content, stats, stories, examples, etc. What do you already have that you can repurpose?
• Be cognizant of your time constraints with your presentation. Prepare to have to cut or add time. Be respectful and do not go over with your time!
• What you wear onstage is important - can you move? Are you comfortable?
• I don’t script my talks - prepared but not scripted. I do heavily prepare for my opening and closing. I rehearse those over and over!
• Be prepared for anything! You never know what will happen!
• I use slides - but less is more. I use PowerPoint - but I create all of my slides within Canva. Slides are essentially images - so they don’t look distorted on someone else’s computer. Your slides should be a prompt.

Additional thoughts:

As we move into this ‘post-pandemic’ era - I think it’s important personally to be prepared for events by understanding the protocols in place, be prepared with items such as masks, sanitizer, and your vaccination card. Also, be prepared ahead of time with your own personal boundaries. What are you comfortable with? Handshaking? Hugs? Selfies? How will you navigate that? I think it’s important to make those decisions ahead of time.

What events are you going to? If you are looking for a speaker - I would love to be considered!

Additional links:

• My view from the stage at Side - check this out!
• Looking for a speaker? Click here for more info and reach out to paul@katielance.com to check my availability, topics and fees.
• Here is a link to the Speaker App I use
• Video: Canva Basics
• How to be a better storyteller (interview with Mike Ganino)
• How to improve your virtual presentations
• Do you have ideas for topics for our podcast? Email me at katie@katielance.com
• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Lessons Learned:

• Look at your life as content
• When possible, highlight others in your content
• What is funny or relevant? This is more likely to be liked and shared!
• Can you share educational and/or instructional content? This is more likely to be saved!
• Edutainment is on the rise - can you be creative with Reels and be of value? (YES!)
• The IG “aesthetic” is important (but not AS important)
• When in doubt - less is more!
• Not everything has to go on your graphics - this is what your captions are for
• Look at the data - review your IG insights to see what content performed well in the past. Rinse and repeat!

Additional links:

• Podcast: Recap from My Call with Instagram
• Canva
• Videoshop
• Wordswag
• Video: Canva Basics for Real Estate Pros
• Do you have ideas for topics for our podcast? Email me at katie@katielance.com
• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Alana is doing an amazing job with video marketing and Instagram! If you are a real estate professional interested in using social media to grow your business, you’ll love this conversation.

About Alana:

Alana Corso was the Managing Broker and Co-Founding Partner at Dwell Realtors which is now partnered with Sereno. She is now the Vice President of Experience for the San Carlos & Burlingame Sereno offices.

Raised by a residential architect/contractor, Alana has been surrounded with the real estate process from childhood. With a background working on one of the largest wealth management teams in the United States, Alana has a sophisticated understanding of the markets, numerous financing options and supporting a home purchase - which is often one of her client’s biggest investments.

Alana has also been recognized as a top 1% agent for San Mateo County and the State of California based upon sales volume from RealTrends. Alana has also been a member of our #GetSocialSmart Academy for about 4 1⁄2 years and it’s been awesome to see her business grow over the years!

Additional links:

• AlanaCorso.com
• Connect with Alana on Instagram
• Alana’s YouTube channel
• Check out lots more interviews on the podcast here
• Do you have ideas for topics for our podcast? Email me at katie@katielance.com
• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

I’ve known Nicole for years and first met Nicole on social media and then on the speaker circuit when we both spoke at many events for Inman, NAR and others. Since then she has joined ‘the family business’ (real estate) and in our interview, she shares candidly her thoughts around the ‘ebb and flow’ of her life, how she thrives in flexibility, how she prioritizes being a triathlete and why health is so important to her, how she communicates with her family and clients and more.

I have also long-admired Nicole for the incredible marketer that she is. We chatted about how marketing has changed and what marketing is working for her right now. If you aren’t following her or checking out her awesome videos - you are missing out!

I know you will love this interview! Thank you Nicole!

About Nicole:

Nicole Nicolay is a full-time REALTOR® passionate about helping her clients love where they live, even more.

Growing up in the business, Nicole found her calling in real estate marketing. She traveled for nearly a decade training and speaking to over 200,000 agents nationwide. She created and delivered educational programs for nearly every major real estate brand, as well as for the National Association of REALTORS®. After both of her companies were acquired in 2013, Nicole joined the family business as a local REALTOR®.

Nicole has been recognized as "Rookie of the Year" and "Grand Master" by the BayEast Association of Realtors for outstanding achievement in sales and service to her clients. She co-founded the popular movement "Love Livermore" in order to facilitate a greater sense of community both online and offline. She has also been named one of the 100 Most Influential People in Real Estate.

Additional links:

• Love Livermore
• Connect with Nicole on Instagram
• Check out lots more interviews on the podcast here
• Do you have ideas for topics for our podcast? Email me at katie@katielance.com
• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

They spent their entire school year last year in remote learning.

As school approached - my husband and I had some mixed feelings - excitement, elation, nervousness and more. In this podcast, I share some of my unfiltered thoughts and would love your thoughts too.

I know we are not out of the woods and I am so grateful that our school district has so many important safety precautions in place including masking, social distancing, new ventilation systems and so much more.

Seeing all the teachers applauded that first day back brings tears to my eyes. I am so grateful for all the great teachers.

I am grateful that our kids are off Zoom and at least for now can be safely back in school with their friends. I’m grateful for our teachers recognizing that most kids have not been in a physical classroom in sometime. I’m grateful for them focusing not just on grades but on the social and relational part of school and interacting that feels a bit new and foreign now even to adults.

I am grateful! How are you feeling about all of this? I would love to hear from you - send me a message or tag me in a post over on IG @katielance.

Additional links:

• LA Times: Back-to-school 2021 marks the third academic year the education of California’s 6 million children has been affected by the COVID-19 pandemic
• Podcast: Thoughts on ‘Getting Back to Normal’
• Podcast: Parenting During a Pandemic (an Update)
• Life 360 app
• Do you have ideas for topics for our podcast? Email me at katie@katielance.com
• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

We had a great conversation about what is working now for him and how social media and video has made him and his agents stand out heads and tails against the competition. We chat about Facebook and what the early days were like compared to now with Tik Tok and Instagram Reels. So much has changed but so much has stayed the same. Showing up, doing good work, being authentic and having a plan are still the name of the game!

About Raj:

Raj is the Principal/Owner of Boutique Real Estate Group in Orange County, CA. He is also a dear friend and sought-after national speaker.

From Raj’s LinkedIn profile, “Our story goes a little something like this. Beautiful design evokes emotion. Emotion stirs the soul and creates a connection between client, agent and the home buying & selling process.”

Additional links:

• The Boutique Real Estate Group
• Connect with Raj on Instagram
• Check out lots more interviews on the podcast here
• Do you have ideas for topics for our podcast? Email me at katie@katielance.com
• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

I love that she believes in not being all things to all people. Her focus with social media is on Facebook and Instagram and in this interview - she shares what she is doing to build the know, like and trust factor. All of her business comes from referrals and word of mouth! She also shares how she has stepped outside of her comfort zone with creating Reels and how the Academy has helped her bottom line!

About Leslie:

Leslie is the Broker/owner of Lark Realty Group in the Denver, Colorado area. She is also a dear friend, long-time Academy member and one of our Mastermind attendees.

When I went to Leslie’s LinkedIn - I love what she said about her philosophy - she says:

Additional links:

• Connect with Leslie on Facebook, Instagram and LinkedIn
• #GetSocialSmart Book
• Watch this interview on YouTube
• Do you have ideas for topics for our podcast? Email me at katie@katielance.com
• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

I love how at the end of our conversation Shelly says, “Keep in mind - our disabilities don’t define us. Don’t make assumptions about people with disabilities.”

I couldn’t agree more. I am focused on making our content more inclusive and accessible to all - if you are committed to that too I know you will enjoy this podcast. Please make sure to check out Shelly’s book and podcast too (links below!)

About Shelly:

Shelly Brisbin is a writer, editor and podcaster. She recently published the eighth edition of her book, iOS Access for All: Your Comprehensive Guide to Accessibility for iPad, iPhone, and iPod Touch. By day, she is Web Editor and a producer for Texas Standard, a daily public radio news show. In 2019, Shelly produced the award-winning audio documentary, 36 Seconds that Changed Everything: How the iPhone Learned to Talk.

Additional links:

• Connect with Shelly on Twitter
• iOS Access for All
• Shelly’s Podcast: Parallel
• Podcast: Making Your Content and Your Website More Accessible
• Do you have ideas for topics for our podcast? Email me at katie@katielance.com
• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

I know you will enjoy this insider peek into what you should actually be doing on Instagram to grow your account.

Make sure you follow me on Instagram if we are not connected yet - I would love to connect!

Additional links:

• Download our free Instaguide to Instagram for Real Estate Agents
• Video: Time-Saving Instagram Tips for Real Estate Agents
• Video: Instagram Video Ideas for Real Estate Agents
• Do you have ideas for topics for our podcast? Email me at katie@katielance.com
• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

We also talked about how they use social media to grow their business. Nestor and Michelle have always stood out to me over the years because of their generosity of spirit and kind hearts. In this podcast they share how they too believe in the philosophy, “Done is better than perfect” and although sometimes we are afraid to put ourselves out there - the rewards outweigh the risks!

You can tell Nestor and Michelle like to have a lot of fun but they are consummate professionals too and believe wholeheartedly that agents need to treat this profession seriously and give it the respect it deserves. I couldn’t agree more!

About Nestor and Michelle:

NESTOR: Born and raised in Orange County, Nestor's passion for creating a strong community in Irvine is obvious. His contractual expertise allows him to prevent problems before they occur, creating a sense of ease among his clients. His positivity and ability to visualize success make him an excellent asset to the team he shares with Michelle in both work and life. Nestor's dedication to the people around him is apparent in everything he does, so making Orange County a great place comes naturally.

MICHELLE: Michelle grew up in Pasadena and is a happy Irvine transplant, where she shares Nestor's passion for creating great communities. In her more than 15 years of real estate experience in Orange County, Michelle has formed honest relationships with her clients, ensuring everyone has the facts needed to make the best decisions.One of her favorite things about living in Irvine is having access to the various trails and parks that the city has to offer. She works hard to bring her love of the area to other people looking for homes. Michelle and Nestor agree that real estate is about more than just buying and selling homes, it is about building community.

Additional links:

• Connect with Nestor and Michelle on Instagram
• Connect with Nestor and Michelle on their website
• Connect with Nestor and Michelle on Facebook
• Interview with Sue “Pinky” Benson
• Check out more #GetSocialSmart Academy Spotlights on our podcast here!
• Do you have ideas for topics for our podcast? Email me at katie@katielance.com
• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

• Time blocking – daily/weekly/monthly. If it’s not on the calendar it will not happen!
• Batch your content and schedule when you will batch and when you will do anything else like writing notes, editing etc.
• When creating video or podcast content have a repeatable: beginning, middle, end
• Have a routine for your IG stories and other short-form content.

Additional links:

• Video: Time-Saving Social Media Tips for Real Estate Agents
• Video: Social Media Advice for Real Estate Agents (2021 Edition)
• Subscribe to our YouTube channel
• Do you have ideas for topics for our podcast? Email me at katie@katielance.com
• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Since then, her following across her groups and platforms has grown to more than 18,000 followers and she can directly attribute more than $100M dollars in business from social media!

In this podcast, Karen shares so many incredible stories and truths about what it takes to be a successful and busy Realtor while also leveraging the power of social media. Karen has been a broker for more than 37 years and is now the co-founder of Towne Realty Group.

Karen will be the first to tell you - success does not happen overnight. It takes time, effort and organization! In this podcast Karen shares her tips and strategies for making the most out of social media, how social media has fortified her relationships and impacted her business, how she reaches people where they are (phone, text, social media) and more. We also chatted about how this past year or so it was not “business as usual” on social media and how she navigated those challenges.

What I took away from this interview was that Karen has a true sense of who she wants to work with and who she can best serve. Your vibe attracts your tribe! Karen believes in having meaningful connections - not just liking a bunch of things on Facebook but being intentional and connecting with people on and offline.

Karen’s advice for agent’s overwhelmed with social media? Ask yourself WHY are you doing what you are doing? What are you trying to accomplish? Also, remember you can’t be everywhere. Be a giver! Give and you will receive!

Additional links:

• KarenBigos.com
• 365 Summit & New Providence NJ Facebook Page
• 365 Things To Do In Millburn & Short Hills, NJ Facebook Page
• Towne Realty Group, Short Hills, NJ Facebook Page
• Check out more great interviews on our podcast here!
• Do you have ideas for topics for our podcast? Email me at katie@katielance.com
• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Cindy is a lifelong resident of Southern California and has lived in the San Gabriel Valley the entire time. Her and her husband Jack have been married for 29 years and they have two grown daughters, Brittany and Megan. Cindy had been flipping houses with her husband for 26 years, with an agent friend of theirs, when she finally decided to dive into Real Estate herself!

She has been licensed for over 7 years now and absolutely LOVES what she does. Helping people is her PASSION! Cindy’s PASSION of helping people goes way back and in particular to her previous occupation where she worked in the Medical Field alongside doctors in the ER, OR and various offices.

Cindy serves all of the San Gabriel Valley, Inland Empire and parts of North County San Diego as this area is her "second home" due to her husband's occupation of being a Racehorse Trainer.

Additional links:

• Connect with Cindy on her website
• Connect with Cindy on Instagram
• Christine and Betti’s podcast, “The Know, Like, Trust Podcast”
• Wordswag
• Check out more #GetSocialSmart Academy Spotlights on our podcast here!
• Do you have ideas for topics for our podcast? Email me at katie@katielance.com
• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)