Transistor (https://transistor.fm) https://feeds.transistor.fm/the-k-i-s-business-podcast I made two vows when I started my online business. The first was to use simplicity as the main business strategy. The second was to be more consistent and focused. Business owners struggle to simplify their business. And, it's a big challenge for many. Knowing what requires your customer's attention the most is difficult. How do you simplify what you do without losing focus on what's important? This may seem like an impossible task if you're a small business owner with a lot of responsibilities. But, in reality, it is not an impossible task. This podcast isn't about how to work less. Instead, it's about how to build a business in a simple and consistent way. By focusing on one important thing at a time, so you enjoy working on your business. (c) 2022 Katerina Thomas 9d590eba-0dbe-5768-8869-fa4eb14a59f0 no en Wed, 23 Jul 2025 15:34:58 +0100 Wed, 03 Dec 2025 00:32:46 +0000 https://www.katerinathomas.com https://img.transistor.fm/DmNXQ6OWlI3UvSgBt8QvJ3zGXcxv0Vk9vQKLds4kvJQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzMyOTU4LzE2NTk2/MTY2NDQtYXJ0d29y/ay5qcGc.jpg https://www.katerinathomas.com episodic Katerina Thomas I made two vows when I started my online business. The first was to use simplicity as the main business strategy. The second was to be more consistent and focused. Business owners struggle to simplify their business. And, it's a big challenge for many. Knowing what requires your customer's attention the most is difficult. How do you simplify what you do without losing focus on what's important? This may seem like an impossible task if you're a small business owner with a lot of responsibilities. But, in reality, it is not an impossible task. This podcast isn't about how to work less. Instead, it's about how to build a business in a simple and consistent way. By focusing on one important thing at a time, so you enjoy working on your business. I made two vows when I started my online business. marketing, startup, content creation, strategy, home business Katerina Thomas No No 7 7 Why Time Management is a Myth, And What To Do Instead full 852ea97e-4af9-4955-b024-b3c053fd212d https://katerinathomas.com/2022/11/24/why-time-management-is-a-myth-and-what-to-do-instead/ Sometimes we imagine ourselves to be like computers or machines. But we cannot work like machines. Unlike machines, we are actually cyclically moving organisms. And, time management is a myth. Join me in this episode to learn how to manage your energy to create more time and creative flow.

]]> Sometimes we imagine ourselves to be like computers or machines. But we cannot work like machines. Unlike machines, we are actually cyclically moving organisms. And, time management is a myth. Join me in this episode to learn how to manage your energy to create more time and creative flow.

]]> Fri, 18 Nov 2022 10:00:00 +0000 Katerina Thomas Katerina Thomas 1079 Sometimes we imagine ourselves to be like computers or machines. But we cannot work like machines. Unlike machines, we are actually cyclically moving organisms. And, time management is a myth. Join me in this episode to learn how to manage your energy to create more time and creative flow.

]]> time management, energy management, entrepreneur, strategy, business owner No 4 4 What is Herd Mentality and How to Use Herd Behaviour in Marketing full 4c9034d7-7571-4a5b-8a07-1796cab3fe0f https://katerinathomas.com/2022/10/22/what-is-herd-mentality-and-how-to-use-herd-behaviour-in-marketing/ Humans, like lemmings and cows, tend to follow the herd - both in action and opinion. But whilst we can't change people we can use the knowledge about the herd mentality to our advantage in business and marketing. Let's find out how.

]]> Humans, like lemmings and cows, tend to follow the herd - both in action and opinion. But whilst we can't change people we can use the knowledge about the herd mentality to our advantage in business and marketing. Let's find out how.

]]> Fri, 21 Oct 2022 10:00:00 +0100 Katerina Thomas Katerina Thomas 678 Humans, like lemmings and cows, tend to follow the herd - both in action and opinion. But whilst we can't change people we can use the knowledge about the herd mentality to our advantage in business and marketing. Let's find out how.

]]> herd mentality, business, marketing, mentality, advantage No 3 3 The 3 Whys of Entrepreneurship full aab9350f-ba34-4f33-97d4-dc12db5e8c14 https://katerinathomas.com/2022/09/10/the-3-whys-of-entrepreneurship/ There are many reasons to start a business, all of which vary depending on the person, situation, and industry. Can automation and Artificial Intelligence be one of them?
The book mentioned in the podcast is Generation AI: The Rise of the Resilient Entrepreneur see more info on the website 

]]> There are many reasons to start a business, all of which vary depending on the person, situation, and industry. Can automation and Artificial Intelligence be one of them?
The book mentioned in the podcast is Generation AI: The Rise of the Resilient Entrepreneur see more info on the website 

]]> Sat, 10 Sep 2022 09:53:17 +0100 Katerina Thomas Katerina Thomas 1061 There are many reasons to start a business, all of which vary depending on the person, situation, and industry. Can automation and Artificial Intelligence be one of them? Check out this new podcast episode to find out. There are many reasons to start a business, all of which vary depending on the person, situation, and industry. Can automation and Artificial Intelligence be one of them? Check out this new podcast episode to find out. entrepreneurship, why to start a business, unemployment strategy, ai, artificial intelligence, automation No 2 2 Unfakeable – Why Authenticity in Business Matters full ff0724b4-6c03-4f27-aeec-2a45e542c926 https://katerinathomas.com/2022/08/31/authenticity-in-business/ Authenticity is a hot topic in business right now. And for a good reason. People want honesty, they want some realness from brands, businesses, and social influencers. But what effect does authenticity has on business? And if the advice is to be more authentic what do you make of the advice to fake it till you make it? Let’s find out.

]]> Authenticity is a hot topic in business right now. And for a good reason. People want honesty, they want some realness from brands, businesses, and social influencers. But what effect does authenticity has on business? And if the advice is to be more authentic what do you make of the advice to fake it till you make it? Let’s find out.

]]> Sat, 03 Sep 2022 10:00:00 +0100 Katerina Thomas Katerina Thomas 1164 Authenticity is a hot topic in business right now. And for a good reason. People want honesty, they want some realness from brands, businesses, and social influencers. But what effect does authenticity has on business? And if the advice is to be more authentic what do you make of the advice to fake it till you make it? Let’s find out.

]]> authenticity, authenticity strategy, big why, brand building, authenticity in business, entrepreneurship, small business, business owner No 1 1 Why Simplicity (Keep.It.Simple) is a Better Business Strategy full d44e11d2-a536-4d0a-9055-d0a4054ee5de https://katerinathomas.com/2022/08/27/simplicity-business-strategy/ There are many reasons why simplicity is a better business strategy. Why is this important to how customers perceive the information about your company? This episode is about understanding the importance of simplifying your business strategies to build trust, reputation and loyal customers.

]]> There are many reasons why simplicity is a better business strategy. Why is this important to how customers perceive the information about your company? This episode is about understanding the importance of simplifying your business strategies to build trust, reputation and loyal customers.

]]> Fri, 26 Aug 2022 10:00:00 +0100 Katerina Thomas Katerina Thomas 824 There are many reasons why simplicity is a better business strategy. Why is this important to how customers perceive the information about your company? And what simplicity has got to do with it? Let's find out. There are many reasons why simplicity is a better business strategy. Why is this important to how customers perceive the information about your company? And what simplicity has got to do with it? Let's find out. simplicity, business strategy, marketing strategy, business advice, marketing tool No