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    <title>The Intelligent Enterprise</title>
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    <description>Tech &amp; AI are growing at an alarming rate, and with it comes immense pressure for businesses to evolve. Join Freda Liu on The Intelligent Enterprise for real conversations with business leaders who are figuring out how to integrate technology into operations, drive impact at scale, and build smarter businesses.</description>
    <copyright>© Copyright 2026 CelcomDigi Berhad</copyright>
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    <pubDate>Tue, 17 Mar 2026 00:55:44 -0700</pubDate>
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      <title>Enterprise Transformation, Tech Failure or Human Error?</title>
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      <itunes:title>Enterprise Transformation, Tech Failure or Human Error?</itunes:title>
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        <![CDATA[<p>70% of digital transformation initiatives fail to deliver their intended outcomes. Why are enterprises still struggling to turn technology investments into real results?</p><p>In this opening episode, host Freda Liu sits down with Technologist Afizulazha Abdullah, Chief Enterprise Business Officer at CelcomDigi, to unpack what's fundamentally changed about how leaders should be thinking about technology and why the biggest barrier to transformation isn't the tech itself. They discuss why clarity beats complexity, where enterprise technology actually creates value versus where it falls short.</p><p>The  Intelligent Enterprise by CelcomDigi Business. Honest conversations about how technology is actually being applied, what works, what can be improved, and what leaders need to think differently about.</p><p> Also available on Spotify and Apple Podcast.</p>]]>
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        <![CDATA[<p>70% of digital transformation initiatives fail to deliver their intended outcomes. Why are enterprises still struggling to turn technology investments into real results?</p><p>In this opening episode, host Freda Liu sits down with Technologist Afizulazha Abdullah, Chief Enterprise Business Officer at CelcomDigi, to unpack what's fundamentally changed about how leaders should be thinking about technology and why the biggest barrier to transformation isn't the tech itself. They discuss why clarity beats complexity, where enterprise technology actually creates value versus where it falls short.</p><p>The  Intelligent Enterprise by CelcomDigi Business. Honest conversations about how technology is actually being applied, what works, what can be improved, and what leaders need to think differently about.</p><p> Also available on Spotify and Apple Podcast.</p>]]>
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      <pubDate>Tue, 17 Mar 2026 00:51:17 -0700</pubDate>
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        <![CDATA[<p>70% of digital transformation initiatives fail to deliver their intended outcomes. Why are enterprises still struggling to turn technology investments into real results?</p><p>In this opening episode, host Freda Liu sits down with Technologist Afizulazha Abdullah, Chief Enterprise Business Officer at CelcomDigi, to unpack what's fundamentally changed about how leaders should be thinking about technology and why the biggest barrier to transformation isn't the tech itself. They discuss why clarity beats complexity, where enterprise technology actually creates value versus where it falls short.</p><p>The  Intelligent Enterprise by CelcomDigi Business. Honest conversations about how technology is actually being applied, what works, what can be improved, and what leaders need to think differently about.</p><p> Also available on Spotify and Apple Podcast.</p>]]>
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