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    <title>The ICE Expo Podcast</title>
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    <description>Welcome to The ICE Expo Podcast, the official podcast of Ireland’s Construction &amp; Engineering Expo. 🎙️

Each episode features real conversations with industry leaders, innovators, and exhibitors who are shaping the future of construction, plant machinery, and engineering. We dive into the latest technology, success stories from the field, and what’s next for the industry.

Whether you work in the trade or just love the world of construction, this podcast gives you a front-row seat to the people and ideas driving change in Ireland’s construction scene.</description>
    <copyright>© 2026 Danielle McSorley</copyright>
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    <podcast:locked>yes</podcast:locked>
    <podcast:trailer pubdate="Thu, 30 Oct 2025 11:31:02 +0000" url="https://media.transistor.fm/b921c42d/b2ef5d1e.mp3" length="253425" type="audio/mpeg">Welcome to The ICE Expo Podcast!</podcast:trailer>
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    <pubDate>Fri, 27 Feb 2026 10:00:15 +0000</pubDate>
    <lastBuildDate>Fri, 27 Feb 2026 10:03:48 +0000</lastBuildDate>
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      <title>The ICE Expo Podcast</title>
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    <itunes:category text="Business">
      <itunes:category text="Entrepreneurship"/>
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    <itunes:type>episodic</itunes:type>
    <itunes:author>Danielle McSorley</itunes:author>
    <itunes:image href="https://img.transistorcdn.com/qU0UcoZhQVgryiGj2sqNxkkMkyjXxG8_9Ly2fdZVhWg/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81ZjFm/MjVlMzE0YWYzZjFm/YjI1OWNiZDU2M2U1/NDcyMC5wbmc.jpg"/>
    <itunes:summary>Welcome to The ICE Expo Podcast, the official podcast of Ireland’s Construction &amp; Engineering Expo. 🎙️

Each episode features real conversations with industry leaders, innovators, and exhibitors who are shaping the future of construction, plant machinery, and engineering. We dive into the latest technology, success stories from the field, and what’s next for the industry.

Whether you work in the trade or just love the world of construction, this podcast gives you a front-row seat to the people and ideas driving change in Ireland’s construction scene.</itunes:summary>
    <itunes:subtitle>Welcome to The ICE Expo Podcast, the official podcast of Ireland’s Construction &amp; Engineering Expo.</itunes:subtitle>
    <itunes:keywords></itunes:keywords>
    <itunes:owner>
      <itunes:name>Danielle McSorley</itunes:name>
      <itunes:email>bookings@dmcstudios.ie</itunes:email>
    </itunes:owner>
    <itunes:complete>No</itunes:complete>
    <itunes:explicit>No</itunes:explicit>
    <item>
      <title>Episode 11: Tom Guest</title>
      <itunes:episode>13</itunes:episode>
      <podcast:episode>13</podcast:episode>
      <itunes:title>Episode 11: Tom Guest</itunes:title>
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        <![CDATA[<p>In this episode of the Ice Expo Podcast, we sit down with <strong>Tom Guest</strong>, UK &amp; Ireland Operations Director at <strong>Safety Shield</strong>, to discuss how AI-powered human detection systems are transforming site safety across construction, utilities, agriculture, and beyond.</p><p>Tom shares the powerful story behind Safety Shield’s creation, the company’s rapid global growth, and how their edge-computing AI system is now helping protect thousands of workers worldwide. From early AI challenges in 2011 to 15,000+ live units in the field today, this is a fascinating insight into innovation driven by real-life tragedy and a mission to save lives.</p><p>We also chat about expanding into Ireland, partnerships with major contractors, Ice Expo plans, and what the future holds for AI safety technology.</p><p>⏱ Timecodes</p><p><strong>00:00</strong> – Podcast sponsor: Euro Auctions<br> <strong>00:12</strong> – Introduction to Tom Guest, UK &amp; Ireland Operations Director, Safety Shield<br> <strong>00:38</strong> – The origins of Safety Shield and the tragic event that inspired it<br> <strong>01:23</strong> – Early AI development (back in 2011) and the challenges of training the system<br> <strong>02:22</strong> – Working on London transport projects and early public-sector traction<br> <strong>03:15</strong> – When AI detection started becoming mandated on UK projects<br> <strong>03:39</strong> – Tom’s father’s background in pipelines and starting the business<br> <strong>04:10</strong> – How Tom joined the company (and balancing rugby career)<br> <strong>04:27</strong> – International growth: Australia, USA, Europe<br> <strong>05:02</strong> – Working with distributors in Ireland<br> <strong>05:38</strong> – What Safety Shield actually does (AI human-form recognition explained)<br> <strong>06:32</strong> – Applications beyond construction: agriculture, waste, warehousing<br> <strong>07:30</strong> – Accuracy rates (99.6%) and safety testing standards<br> <strong>07:55</strong> – Fleet tracking, SIM connectivity &amp; portal access for operators<br> <strong>08:59</strong> – Rapid growth: hiring 20+ staff in months<br> <strong>09:34</strong> – Partnerships with major contractors &amp; safety campaigns<br> <strong>10:24</strong> – Tom’s role: operations, sales, engineering teams &amp; logistics<br> <strong>11:19</strong> – Installation process and working with OEM manufacturers<br> <strong>12:31</strong> – Industry traction and future factory-fit possibilities<br> <strong>12:46</strong> – Rugby career with London Broncos &amp; life after professional sport<br> <strong>13:57</strong> – Vision for the future: global expansion &amp; industry standardisation<br> <strong>14:50</strong> – Irish distributor Safety Solutions &amp; growing Irish presence<br> <strong>16:10</strong> – Ice Expo plans: live demonstrations &amp; exhibition trailer<br> <strong>17:16</strong> – Customer base: Tier 1 contractors, plant hire &amp; major fleets<br> <strong>18:54</strong> – 15,000 units now live in the field<br> <strong>19:32</strong> – Continuous product development &amp; competition in the market<br> <strong>21:16</strong> – Closing remarks &amp; Ice Expo excitement</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of the Ice Expo Podcast, we sit down with <strong>Tom Guest</strong>, UK &amp; Ireland Operations Director at <strong>Safety Shield</strong>, to discuss how AI-powered human detection systems are transforming site safety across construction, utilities, agriculture, and beyond.</p><p>Tom shares the powerful story behind Safety Shield’s creation, the company’s rapid global growth, and how their edge-computing AI system is now helping protect thousands of workers worldwide. From early AI challenges in 2011 to 15,000+ live units in the field today, this is a fascinating insight into innovation driven by real-life tragedy and a mission to save lives.</p><p>We also chat about expanding into Ireland, partnerships with major contractors, Ice Expo plans, and what the future holds for AI safety technology.</p><p>⏱ Timecodes</p><p><strong>00:00</strong> – Podcast sponsor: Euro Auctions<br> <strong>00:12</strong> – Introduction to Tom Guest, UK &amp; Ireland Operations Director, Safety Shield<br> <strong>00:38</strong> – The origins of Safety Shield and the tragic event that inspired it<br> <strong>01:23</strong> – Early AI development (back in 2011) and the challenges of training the system<br> <strong>02:22</strong> – Working on London transport projects and early public-sector traction<br> <strong>03:15</strong> – When AI detection started becoming mandated on UK projects<br> <strong>03:39</strong> – Tom’s father’s background in pipelines and starting the business<br> <strong>04:10</strong> – How Tom joined the company (and balancing rugby career)<br> <strong>04:27</strong> – International growth: Australia, USA, Europe<br> <strong>05:02</strong> – Working with distributors in Ireland<br> <strong>05:38</strong> – What Safety Shield actually does (AI human-form recognition explained)<br> <strong>06:32</strong> – Applications beyond construction: agriculture, waste, warehousing<br> <strong>07:30</strong> – Accuracy rates (99.6%) and safety testing standards<br> <strong>07:55</strong> – Fleet tracking, SIM connectivity &amp; portal access for operators<br> <strong>08:59</strong> – Rapid growth: hiring 20+ staff in months<br> <strong>09:34</strong> – Partnerships with major contractors &amp; safety campaigns<br> <strong>10:24</strong> – Tom’s role: operations, sales, engineering teams &amp; logistics<br> <strong>11:19</strong> – Installation process and working with OEM manufacturers<br> <strong>12:31</strong> – Industry traction and future factory-fit possibilities<br> <strong>12:46</strong> – Rugby career with London Broncos &amp; life after professional sport<br> <strong>13:57</strong> – Vision for the future: global expansion &amp; industry standardisation<br> <strong>14:50</strong> – Irish distributor Safety Solutions &amp; growing Irish presence<br> <strong>16:10</strong> – Ice Expo plans: live demonstrations &amp; exhibition trailer<br> <strong>17:16</strong> – Customer base: Tier 1 contractors, plant hire &amp; major fleets<br> <strong>18:54</strong> – 15,000 units now live in the field<br> <strong>19:32</strong> – Continuous product development &amp; competition in the market<br> <strong>21:16</strong> – Closing remarks &amp; Ice Expo excitement</p>]]>
      </content:encoded>
      <pubDate>Fri, 27 Feb 2026 10:00:00 +0000</pubDate>
      <author>Danielle McSorley</author>
      <enclosure url="https://media.transistor.fm/56666b79/5068b49c.mp3" length="20786737" type="audio/mpeg"/>
      <itunes:author>Danielle McSorley</itunes:author>
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      <itunes:duration>1297</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of the Ice Expo Podcast, we sit down with <strong>Tom Guest</strong>, UK &amp; Ireland Operations Director at <strong>Safety Shield</strong>, to discuss how AI-powered human detection systems are transforming site safety across construction, utilities, agriculture, and beyond.</p><p>Tom shares the powerful story behind Safety Shield’s creation, the company’s rapid global growth, and how their edge-computing AI system is now helping protect thousands of workers worldwide. From early AI challenges in 2011 to 15,000+ live units in the field today, this is a fascinating insight into innovation driven by real-life tragedy and a mission to save lives.</p><p>We also chat about expanding into Ireland, partnerships with major contractors, Ice Expo plans, and what the future holds for AI safety technology.</p><p>⏱ Timecodes</p><p><strong>00:00</strong> – Podcast sponsor: Euro Auctions<br> <strong>00:12</strong> – Introduction to Tom Guest, UK &amp; Ireland Operations Director, Safety Shield<br> <strong>00:38</strong> – The origins of Safety Shield and the tragic event that inspired it<br> <strong>01:23</strong> – Early AI development (back in 2011) and the challenges of training the system<br> <strong>02:22</strong> – Working on London transport projects and early public-sector traction<br> <strong>03:15</strong> – When AI detection started becoming mandated on UK projects<br> <strong>03:39</strong> – Tom’s father’s background in pipelines and starting the business<br> <strong>04:10</strong> – How Tom joined the company (and balancing rugby career)<br> <strong>04:27</strong> – International growth: Australia, USA, Europe<br> <strong>05:02</strong> – Working with distributors in Ireland<br> <strong>05:38</strong> – What Safety Shield actually does (AI human-form recognition explained)<br> <strong>06:32</strong> – Applications beyond construction: agriculture, waste, warehousing<br> <strong>07:30</strong> – Accuracy rates (99.6%) and safety testing standards<br> <strong>07:55</strong> – Fleet tracking, SIM connectivity &amp; portal access for operators<br> <strong>08:59</strong> – Rapid growth: hiring 20+ staff in months<br> <strong>09:34</strong> – Partnerships with major contractors &amp; safety campaigns<br> <strong>10:24</strong> – Tom’s role: operations, sales, engineering teams &amp; logistics<br> <strong>11:19</strong> – Installation process and working with OEM manufacturers<br> <strong>12:31</strong> – Industry traction and future factory-fit possibilities<br> <strong>12:46</strong> – Rugby career with London Broncos &amp; life after professional sport<br> <strong>13:57</strong> – Vision for the future: global expansion &amp; industry standardisation<br> <strong>14:50</strong> – Irish distributor Safety Solutions &amp; growing Irish presence<br> <strong>16:10</strong> – Ice Expo plans: live demonstrations &amp; exhibition trailer<br> <strong>17:16</strong> – Customer base: Tier 1 contractors, plant hire &amp; major fleets<br> <strong>18:54</strong> – 15,000 units now live in the field<br> <strong>19:32</strong> – Continuous product development &amp; competition in the market<br> <strong>21:16</strong> – Closing remarks &amp; Ice Expo excitement</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode 10: Derek Feeney</title>
      <itunes:episode>12</itunes:episode>
      <podcast:episode>12</podcast:episode>
      <itunes:title>Episode 10: Derek Feeney</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/f0b2d3e6</link>
      <description>
        <![CDATA[<p>We sit down with Derek Feeney, Technical &amp; Quality Control Manager at Park West Fire Protection. Derek has worked his way up from installer to technical lead over 20 years, and his passion for the industry is impossible to miss.</p><p>Passive fire protection isn't fire extinguishers or alarms — it's the hidden layer of tested systems inside your walls, floors and ceilings that stops fire and smoke spreading and buys precious time to save lives. Derek covers what it is, why early engagement on projects is critical, how their training programme works, and why getting it wrong is simply not an option. From the new Children's Hospital to apartment blocks and office buildings — this one covers it all.</p><p>Sponsored by Euro Auctions.</p><p><strong><br>Timecodes</strong></p><p>0:00 Sponsor – Euro Auctions<br> 0:12 Introducing Derek Feeney, Park West Fire Protection <br>0:27 Derek's background: 20 years, starting as an installer<br> 1:13 The Park West team and company culture<br> 2:54 What is passive fire protection? Active vs passive explained<br> 4:09 Early engagement: why getting in at the start matters<br> 5:20 Product selection, technical submittals and approvals <br>7:23 Test reports and installing to manufacturer's instructions<br> 8:10 Late-stage engagement: the problems it causes <br>9:13 The biggest risk in any building<br> 9:59 Older buildings and the challenges of retrofit <br>10:52 Park West's in-house training facility <br>12:28 Hiring and training new staff from scratch<br> 14:58 "You're too professional" — the story of losing a job for doing it right<br> 17:22 "Somebody from my family could be in this building" <br>19:00 Spotting fire protection issues in hotels and public buildings <br>19:21 How much is wrong out there in existing buildings? <br>20:53 Awareness, tragedy and why this conversation matters <br>21:19 Park West's work on the new Children's Hospital<br> 22:24 Major contractors: Sisk, Clancy, BAM and expanding into Europe <br>23:47 Do fire barriers last forever? Maintenance and handover<br> 26:03 What landlords and building owners should have in place<br> 27:40 Concerned about your building? What to do <br>29:49 The future of Park West Fire Protection <br>32:29 The industry in 10 years: awareness driving rapid growth<br> 33:11 Fire stopping workshops: how they work <br>36:05 Getting buy-in on site and changing mindsets <br>37:45 Would Derek recommend fire protection as a career? <br>39:26 Looking ahead to ICE Expo <br>39:37 Wrap-up</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>We sit down with Derek Feeney, Technical &amp; Quality Control Manager at Park West Fire Protection. Derek has worked his way up from installer to technical lead over 20 years, and his passion for the industry is impossible to miss.</p><p>Passive fire protection isn't fire extinguishers or alarms — it's the hidden layer of tested systems inside your walls, floors and ceilings that stops fire and smoke spreading and buys precious time to save lives. Derek covers what it is, why early engagement on projects is critical, how their training programme works, and why getting it wrong is simply not an option. From the new Children's Hospital to apartment blocks and office buildings — this one covers it all.</p><p>Sponsored by Euro Auctions.</p><p><strong><br>Timecodes</strong></p><p>0:00 Sponsor – Euro Auctions<br> 0:12 Introducing Derek Feeney, Park West Fire Protection <br>0:27 Derek's background: 20 years, starting as an installer<br> 1:13 The Park West team and company culture<br> 2:54 What is passive fire protection? Active vs passive explained<br> 4:09 Early engagement: why getting in at the start matters<br> 5:20 Product selection, technical submittals and approvals <br>7:23 Test reports and installing to manufacturer's instructions<br> 8:10 Late-stage engagement: the problems it causes <br>9:13 The biggest risk in any building<br> 9:59 Older buildings and the challenges of retrofit <br>10:52 Park West's in-house training facility <br>12:28 Hiring and training new staff from scratch<br> 14:58 "You're too professional" — the story of losing a job for doing it right<br> 17:22 "Somebody from my family could be in this building" <br>19:00 Spotting fire protection issues in hotels and public buildings <br>19:21 How much is wrong out there in existing buildings? <br>20:53 Awareness, tragedy and why this conversation matters <br>21:19 Park West's work on the new Children's Hospital<br> 22:24 Major contractors: Sisk, Clancy, BAM and expanding into Europe <br>23:47 Do fire barriers last forever? Maintenance and handover<br> 26:03 What landlords and building owners should have in place<br> 27:40 Concerned about your building? What to do <br>29:49 The future of Park West Fire Protection <br>32:29 The industry in 10 years: awareness driving rapid growth<br> 33:11 Fire stopping workshops: how they work <br>36:05 Getting buy-in on site and changing mindsets <br>37:45 Would Derek recommend fire protection as a career? <br>39:26 Looking ahead to ICE Expo <br>39:37 Wrap-up</p>]]>
      </content:encoded>
      <pubDate>Fri, 20 Feb 2026 10:00:00 +0000</pubDate>
      <author>Danielle McSorley</author>
      <enclosure url="https://media.transistor.fm/f0b2d3e6/419c3c51.mp3" length="38494406" type="audio/mpeg"/>
      <itunes:author>Danielle McSorley</itunes:author>
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      <itunes:duration>2403</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>We sit down with Derek Feeney, Technical &amp; Quality Control Manager at Park West Fire Protection. Derek has worked his way up from installer to technical lead over 20 years, and his passion for the industry is impossible to miss.</p><p>Passive fire protection isn't fire extinguishers or alarms — it's the hidden layer of tested systems inside your walls, floors and ceilings that stops fire and smoke spreading and buys precious time to save lives. Derek covers what it is, why early engagement on projects is critical, how their training programme works, and why getting it wrong is simply not an option. From the new Children's Hospital to apartment blocks and office buildings — this one covers it all.</p><p>Sponsored by Euro Auctions.</p><p><strong><br>Timecodes</strong></p><p>0:00 Sponsor – Euro Auctions<br> 0:12 Introducing Derek Feeney, Park West Fire Protection <br>0:27 Derek's background: 20 years, starting as an installer<br> 1:13 The Park West team and company culture<br> 2:54 What is passive fire protection? Active vs passive explained<br> 4:09 Early engagement: why getting in at the start matters<br> 5:20 Product selection, technical submittals and approvals <br>7:23 Test reports and installing to manufacturer's instructions<br> 8:10 Late-stage engagement: the problems it causes <br>9:13 The biggest risk in any building<br> 9:59 Older buildings and the challenges of retrofit <br>10:52 Park West's in-house training facility <br>12:28 Hiring and training new staff from scratch<br> 14:58 "You're too professional" — the story of losing a job for doing it right<br> 17:22 "Somebody from my family could be in this building" <br>19:00 Spotting fire protection issues in hotels and public buildings <br>19:21 How much is wrong out there in existing buildings? <br>20:53 Awareness, tragedy and why this conversation matters <br>21:19 Park West's work on the new Children's Hospital<br> 22:24 Major contractors: Sisk, Clancy, BAM and expanding into Europe <br>23:47 Do fire barriers last forever? Maintenance and handover<br> 26:03 What landlords and building owners should have in place<br> 27:40 Concerned about your building? What to do <br>29:49 The future of Park West Fire Protection <br>32:29 The industry in 10 years: awareness driving rapid growth<br> 33:11 Fire stopping workshops: how they work <br>36:05 Getting buy-in on site and changing mindsets <br>37:45 Would Derek recommend fire protection as a career? <br>39:26 Looking ahead to ICE Expo <br>39:37 Wrap-up</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode 9: Pete The Builder </title>
      <itunes:episode>11</itunes:episode>
      <podcast:episode>11</podcast:episode>
      <itunes:title>Episode 9: Pete The Builder </itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/d46c5ae3</link>
      <description>
        <![CDATA[<p>Join us for an inspiring conversation with Peter Finn, aka Pete the Builder, as he shares his journey from apprentice carpenter to becoming one of Ireland's most recognizable faces in construction.</p><p>In this episode, Pete opens up about his early days learning the trade, how he accidentally stumbled into television on RTÉ's "Room to Improve" with Dermot Bannon, and the evolution of his social media presence. He discusses the viral "Galway Races" moment that took the internet by storm, working with content creators like John McGuigan, and his thoughts on how social media is changing perceptions of the construction industry.</p><p>Pete also shares valuable life advice about consistency, mental health, and his philosophy of "this too will pass." We explore his business MDS Construction, his partnership ventures including the magical Christmas experience at Logos, and his excitement for Ice Expo 2026.</p><p>Whether you're in the trades, thinking about a career in construction, or just love a good Irish success story, this episode is packed with humor, honesty, and hard-earned wisdom from one of Ireland's favorite builders.</p><p><strong><br>Timestamps</strong></p><p><strong>00:00:00</strong> - Intro &amp; Sponsor Message</p><p><strong>00:00:12</strong> - Welcome &amp; Introduction to Pete the Builder</p><p><strong>00:00:28</strong> - Early Days: How Pete Got Started in Construction</p><ul><li>Growing up with a love for building</li><li>Getting his apprenticeship with Hugh Riley</li><li>Learning to build houses from foundation to finish</li></ul><p><strong>00:01:42</strong> - Breaking Into Television</p><ul><li>First call from Room to Improve with Dermot Bannon</li><li>Feeling comfortable in front of cameras</li><li>Doing eight episodes over six series</li></ul><p><strong>00:02:48</strong> - Transition to Home Rescue &amp; Social Media</p><ul><li>Moving to the Home Rescue spinoff show</li><li>Reluctantly getting into social media</li><li>Understanding the importance of building a brand</li></ul><p><strong>00:04:00</strong> - Origin of "Pete the Builder"</p><ul><li>Working with Galway roofers</li><li>How a casual nickname became a brand</li></ul><p><strong>00:04:22</strong> - Dealing with Online Negativity</p><ul><li>The reality of having a public profile</li><li>Handling personal attacks and trolls</li><li>The block button strategy</li></ul><p><strong>00:06:34</strong> - Balancing Business and TV Fame</p><ul><li>TV work being only 5-10% of his time</li><li>Managing MDS Construction with business partner Mark</li><li>Doing one-off houses, extensions, and conservation work</li></ul><p><strong>00:08:05</strong> - Creating Content &amp; Staying Authentic</p><ul><li>The time-consuming nature of social media</li><li>Why being yourself is easier than acting</li><li>Having confidence in his construction knowledge</li></ul><p><strong>00:10:15</strong> - The Importance of Banter &amp; Communication</p><ul><li>Learning to communicate better with teams</li><li>Letting tradespeople work their own way</li><li>Creating a fun but productive work environment</li></ul><p><strong>00:12:06</strong> - That Viral Galway Races Moment</p><ul><li>Coming up with the "ride" joke spontaneously</li><li>Alan Barry's reaction and collaboration</li><li>Getting 5 million views and going viral on TikTok</li></ul><p><strong>00:15:29</strong> - <strong>[SPONSOR BREAK]</strong></p><p><strong>00:15:38</strong> - Collaborations &amp; Content Creation</p><ul><li>Working with John McGuigan on comedy skits</li><li>The banned Santa Claus video</li><li>Creating easy, authentic content</li></ul><p><strong>00:18:02</strong> - How Social Media Is Changing Construction</p><ul><li>Breaking down old stereotypes</li><li>The evolution of technology in building</li><li>Increased communication and professionalism</li></ul><p><strong>00:19:34</strong> - Irish Craftsmanship &amp; Trade Skills</p><ul><li>Ireland's excellence at World Skills competitions</li><li>The need to value trades more at home</li><li>Comparing Ireland to Australia and Germany's respect for trades</li></ul><p><strong>00:22:06</strong> - Stories from the Sites</p><ul><li>Hilarious breakfast roll mix-up story</li><li>The magazine in the lunch box prank</li><li>Working with deaf and talented tilers</li></ul><p><strong>00:24:20</strong> - Ice Expo 2025 Recap</p><ul><li>First impressions of the exhibition</li><li>The digger challenge competition</li><li>Meeting hundreds of people and the incredible turnout</li></ul><p><strong>00:27:07</strong> - Why Ice Expo Is Unique</p><ul><li>Bringing international shows to Ireland</li><li>Saving exhibitors massive transport costs</li><li>The grassroots, hands-on nature of the event</li></ul><p><strong>00:29:04</strong> - Ice Expo 2026 Plans</p><ul><li>New app for exhibitors</li><li>Tire change challenge returning</li><li>Conor's digger challenge comeback</li></ul><p><strong>00:30:25</strong> - Best Advice: Stay Consistent</p><ul><li>Learning from John Kavanagh and MMA</li><li>The power of showing up every day</li><li>Applying consistency to any area of life</li></ul><p><strong>00:32:04</strong> - Philosophy: "This Too Will Pass"</p><ul><li>Marcus Aurelius and training for Hell Week</li><li>Dealing with mental health challenges</li><li>Perspective on good times and bad times</li></ul><p><strong>00:34:05</strong> - What's Next for Pete the Builder</p><ul><li>Plans for future TV shows</li><li>Potential book project</li><li>Social media ideas and jujitsu goals</li></ul><p><strong>00:35:54</strong> - Logos: The Christmas Experience</p><ul><li>Ten years of Logos and recent reinvestment</li><li>Creating authentic magical family moments</li><li>The real forest, log cabins, and professional actors</li></ul><p><strong>00:37:33</strong> - Easter, Halloween &amp; Christmas at Logos</p><ul><li>New train ride through the forest</li><li>Stunning views over Dublin</li><li>How to get tickets</li></ul><p><strong>00:38:59</strong> - Closing Remarks</p><ul><li>Looking forward to Ice Expo 2026</li><li>Prizes and activities planned</li></ul><p><strong>00:39:27</strong> - Outro &amp; Sponsor Message</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Join us for an inspiring conversation with Peter Finn, aka Pete the Builder, as he shares his journey from apprentice carpenter to becoming one of Ireland's most recognizable faces in construction.</p><p>In this episode, Pete opens up about his early days learning the trade, how he accidentally stumbled into television on RTÉ's "Room to Improve" with Dermot Bannon, and the evolution of his social media presence. He discusses the viral "Galway Races" moment that took the internet by storm, working with content creators like John McGuigan, and his thoughts on how social media is changing perceptions of the construction industry.</p><p>Pete also shares valuable life advice about consistency, mental health, and his philosophy of "this too will pass." We explore his business MDS Construction, his partnership ventures including the magical Christmas experience at Logos, and his excitement for Ice Expo 2026.</p><p>Whether you're in the trades, thinking about a career in construction, or just love a good Irish success story, this episode is packed with humor, honesty, and hard-earned wisdom from one of Ireland's favorite builders.</p><p><strong><br>Timestamps</strong></p><p><strong>00:00:00</strong> - Intro &amp; Sponsor Message</p><p><strong>00:00:12</strong> - Welcome &amp; Introduction to Pete the Builder</p><p><strong>00:00:28</strong> - Early Days: How Pete Got Started in Construction</p><ul><li>Growing up with a love for building</li><li>Getting his apprenticeship with Hugh Riley</li><li>Learning to build houses from foundation to finish</li></ul><p><strong>00:01:42</strong> - Breaking Into Television</p><ul><li>First call from Room to Improve with Dermot Bannon</li><li>Feeling comfortable in front of cameras</li><li>Doing eight episodes over six series</li></ul><p><strong>00:02:48</strong> - Transition to Home Rescue &amp; Social Media</p><ul><li>Moving to the Home Rescue spinoff show</li><li>Reluctantly getting into social media</li><li>Understanding the importance of building a brand</li></ul><p><strong>00:04:00</strong> - Origin of "Pete the Builder"</p><ul><li>Working with Galway roofers</li><li>How a casual nickname became a brand</li></ul><p><strong>00:04:22</strong> - Dealing with Online Negativity</p><ul><li>The reality of having a public profile</li><li>Handling personal attacks and trolls</li><li>The block button strategy</li></ul><p><strong>00:06:34</strong> - Balancing Business and TV Fame</p><ul><li>TV work being only 5-10% of his time</li><li>Managing MDS Construction with business partner Mark</li><li>Doing one-off houses, extensions, and conservation work</li></ul><p><strong>00:08:05</strong> - Creating Content &amp; Staying Authentic</p><ul><li>The time-consuming nature of social media</li><li>Why being yourself is easier than acting</li><li>Having confidence in his construction knowledge</li></ul><p><strong>00:10:15</strong> - The Importance of Banter &amp; Communication</p><ul><li>Learning to communicate better with teams</li><li>Letting tradespeople work their own way</li><li>Creating a fun but productive work environment</li></ul><p><strong>00:12:06</strong> - That Viral Galway Races Moment</p><ul><li>Coming up with the "ride" joke spontaneously</li><li>Alan Barry's reaction and collaboration</li><li>Getting 5 million views and going viral on TikTok</li></ul><p><strong>00:15:29</strong> - <strong>[SPONSOR BREAK]</strong></p><p><strong>00:15:38</strong> - Collaborations &amp; Content Creation</p><ul><li>Working with John McGuigan on comedy skits</li><li>The banned Santa Claus video</li><li>Creating easy, authentic content</li></ul><p><strong>00:18:02</strong> - How Social Media Is Changing Construction</p><ul><li>Breaking down old stereotypes</li><li>The evolution of technology in building</li><li>Increased communication and professionalism</li></ul><p><strong>00:19:34</strong> - Irish Craftsmanship &amp; Trade Skills</p><ul><li>Ireland's excellence at World Skills competitions</li><li>The need to value trades more at home</li><li>Comparing Ireland to Australia and Germany's respect for trades</li></ul><p><strong>00:22:06</strong> - Stories from the Sites</p><ul><li>Hilarious breakfast roll mix-up story</li><li>The magazine in the lunch box prank</li><li>Working with deaf and talented tilers</li></ul><p><strong>00:24:20</strong> - Ice Expo 2025 Recap</p><ul><li>First impressions of the exhibition</li><li>The digger challenge competition</li><li>Meeting hundreds of people and the incredible turnout</li></ul><p><strong>00:27:07</strong> - Why Ice Expo Is Unique</p><ul><li>Bringing international shows to Ireland</li><li>Saving exhibitors massive transport costs</li><li>The grassroots, hands-on nature of the event</li></ul><p><strong>00:29:04</strong> - Ice Expo 2026 Plans</p><ul><li>New app for exhibitors</li><li>Tire change challenge returning</li><li>Conor's digger challenge comeback</li></ul><p><strong>00:30:25</strong> - Best Advice: Stay Consistent</p><ul><li>Learning from John Kavanagh and MMA</li><li>The power of showing up every day</li><li>Applying consistency to any area of life</li></ul><p><strong>00:32:04</strong> - Philosophy: "This Too Will Pass"</p><ul><li>Marcus Aurelius and training for Hell Week</li><li>Dealing with mental health challenges</li><li>Perspective on good times and bad times</li></ul><p><strong>00:34:05</strong> - What's Next for Pete the Builder</p><ul><li>Plans for future TV shows</li><li>Potential book project</li><li>Social media ideas and jujitsu goals</li></ul><p><strong>00:35:54</strong> - Logos: The Christmas Experience</p><ul><li>Ten years of Logos and recent reinvestment</li><li>Creating authentic magical family moments</li><li>The real forest, log cabins, and professional actors</li></ul><p><strong>00:37:33</strong> - Easter, Halloween &amp; Christmas at Logos</p><ul><li>New train ride through the forest</li><li>Stunning views over Dublin</li><li>How to get tickets</li></ul><p><strong>00:38:59</strong> - Closing Remarks</p><ul><li>Looking forward to Ice Expo 2026</li><li>Prizes and activities planned</li></ul><p><strong>00:39:27</strong> - Outro &amp; Sponsor Message</p>]]>
      </content:encoded>
      <pubDate>Wed, 18 Feb 2026 12:49:23 +0000</pubDate>
      <author>Danielle McSorley</author>
      <enclosure url="https://media.transistor.fm/d46c5ae3/4e56e950.mp3" length="38072268" type="audio/mpeg"/>
      <itunes:author>Danielle McSorley</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/vVHm-iEN9AWrvw3PtX5D_cdkdcDo29JXEExWEimUqfQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85ZDlk/NTVlNDBhZWVmZGIy/ZjA4MzdkMzMzNTgx/ZWY5YS5wbmc.jpg"/>
      <itunes:duration>2377</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Join us for an inspiring conversation with Peter Finn, aka Pete the Builder, as he shares his journey from apprentice carpenter to becoming one of Ireland's most recognizable faces in construction.</p><p>In this episode, Pete opens up about his early days learning the trade, how he accidentally stumbled into television on RTÉ's "Room to Improve" with Dermot Bannon, and the evolution of his social media presence. He discusses the viral "Galway Races" moment that took the internet by storm, working with content creators like John McGuigan, and his thoughts on how social media is changing perceptions of the construction industry.</p><p>Pete also shares valuable life advice about consistency, mental health, and his philosophy of "this too will pass." We explore his business MDS Construction, his partnership ventures including the magical Christmas experience at Logos, and his excitement for Ice Expo 2026.</p><p>Whether you're in the trades, thinking about a career in construction, or just love a good Irish success story, this episode is packed with humor, honesty, and hard-earned wisdom from one of Ireland's favorite builders.</p><p><strong><br>Timestamps</strong></p><p><strong>00:00:00</strong> - Intro &amp; Sponsor Message</p><p><strong>00:00:12</strong> - Welcome &amp; Introduction to Pete the Builder</p><p><strong>00:00:28</strong> - Early Days: How Pete Got Started in Construction</p><ul><li>Growing up with a love for building</li><li>Getting his apprenticeship with Hugh Riley</li><li>Learning to build houses from foundation to finish</li></ul><p><strong>00:01:42</strong> - Breaking Into Television</p><ul><li>First call from Room to Improve with Dermot Bannon</li><li>Feeling comfortable in front of cameras</li><li>Doing eight episodes over six series</li></ul><p><strong>00:02:48</strong> - Transition to Home Rescue &amp; Social Media</p><ul><li>Moving to the Home Rescue spinoff show</li><li>Reluctantly getting into social media</li><li>Understanding the importance of building a brand</li></ul><p><strong>00:04:00</strong> - Origin of "Pete the Builder"</p><ul><li>Working with Galway roofers</li><li>How a casual nickname became a brand</li></ul><p><strong>00:04:22</strong> - Dealing with Online Negativity</p><ul><li>The reality of having a public profile</li><li>Handling personal attacks and trolls</li><li>The block button strategy</li></ul><p><strong>00:06:34</strong> - Balancing Business and TV Fame</p><ul><li>TV work being only 5-10% of his time</li><li>Managing MDS Construction with business partner Mark</li><li>Doing one-off houses, extensions, and conservation work</li></ul><p><strong>00:08:05</strong> - Creating Content &amp; Staying Authentic</p><ul><li>The time-consuming nature of social media</li><li>Why being yourself is easier than acting</li><li>Having confidence in his construction knowledge</li></ul><p><strong>00:10:15</strong> - The Importance of Banter &amp; Communication</p><ul><li>Learning to communicate better with teams</li><li>Letting tradespeople work their own way</li><li>Creating a fun but productive work environment</li></ul><p><strong>00:12:06</strong> - That Viral Galway Races Moment</p><ul><li>Coming up with the "ride" joke spontaneously</li><li>Alan Barry's reaction and collaboration</li><li>Getting 5 million views and going viral on TikTok</li></ul><p><strong>00:15:29</strong> - <strong>[SPONSOR BREAK]</strong></p><p><strong>00:15:38</strong> - Collaborations &amp; Content Creation</p><ul><li>Working with John McGuigan on comedy skits</li><li>The banned Santa Claus video</li><li>Creating easy, authentic content</li></ul><p><strong>00:18:02</strong> - How Social Media Is Changing Construction</p><ul><li>Breaking down old stereotypes</li><li>The evolution of technology in building</li><li>Increased communication and professionalism</li></ul><p><strong>00:19:34</strong> - Irish Craftsmanship &amp; Trade Skills</p><ul><li>Ireland's excellence at World Skills competitions</li><li>The need to value trades more at home</li><li>Comparing Ireland to Australia and Germany's respect for trades</li></ul><p><strong>00:22:06</strong> - Stories from the Sites</p><ul><li>Hilarious breakfast roll mix-up story</li><li>The magazine in the lunch box prank</li><li>Working with deaf and talented tilers</li></ul><p><strong>00:24:20</strong> - Ice Expo 2025 Recap</p><ul><li>First impressions of the exhibition</li><li>The digger challenge competition</li><li>Meeting hundreds of people and the incredible turnout</li></ul><p><strong>00:27:07</strong> - Why Ice Expo Is Unique</p><ul><li>Bringing international shows to Ireland</li><li>Saving exhibitors massive transport costs</li><li>The grassroots, hands-on nature of the event</li></ul><p><strong>00:29:04</strong> - Ice Expo 2026 Plans</p><ul><li>New app for exhibitors</li><li>Tire change challenge returning</li><li>Conor's digger challenge comeback</li></ul><p><strong>00:30:25</strong> - Best Advice: Stay Consistent</p><ul><li>Learning from John Kavanagh and MMA</li><li>The power of showing up every day</li><li>Applying consistency to any area of life</li></ul><p><strong>00:32:04</strong> - Philosophy: "This Too Will Pass"</p><ul><li>Marcus Aurelius and training for Hell Week</li><li>Dealing with mental health challenges</li><li>Perspective on good times and bad times</li></ul><p><strong>00:34:05</strong> - What's Next for Pete the Builder</p><ul><li>Plans for future TV shows</li><li>Potential book project</li><li>Social media ideas and jujitsu goals</li></ul><p><strong>00:35:54</strong> - Logos: The Christmas Experience</p><ul><li>Ten years of Logos and recent reinvestment</li><li>Creating authentic magical family moments</li><li>The real forest, log cabins, and professional actors</li></ul><p><strong>00:37:33</strong> - Easter, Halloween &amp; Christmas at Logos</p><ul><li>New train ride through the forest</li><li>Stunning views over Dublin</li><li>How to get tickets</li></ul><p><strong>00:38:59</strong> - Closing Remarks</p><ul><li>Looking forward to Ice Expo 2026</li><li>Prizes and activities planned</li></ul><p><strong>00:39:27</strong> - Outro &amp; Sponsor Message</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode 8: Amanda McNally</title>
      <itunes:episode>10</itunes:episode>
      <podcast:episode>10</podcast:episode>
      <itunes:title>Episode 8: Amanda McNally</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/e6a564d4</link>
      <description>
        <![CDATA[<p>In this episode of the Ice Expo Podcast, we sit down with Amanda McNally, Sales Manager at Sleator Plant, to hear her incredible journey from a Bank of Ireland call centre to becoming one of the most talked-about names in the plant and machinery industry. Amanda shares how she sold approximately 150 units in her first year and is already past 40 units early into 2025. We discuss the challenges of being a woman in a male-dominated industry, the importance of honest sales and after-service, the growing reputation of Sany machinery in Ireland, and an exciting first-in-Europe remote access excavator project. Amanda also gives us a sneak peek at what Sleator Plant will be bringing to Ice Expo this year, including live demos. Sponsored by Euro Auctions – next auction takes place in Dromore on the 20th and 21st of February 2026.</p><p>Timecodes:<br>0:00 – Intro &amp; Sponsor (Euro Auctions)<br>0:12 – Welcome &amp; Introduction to Amanda McNally<br>0:48 – Amanda's Career Journey: Bank of Ireland to Car Sales<br>2:01 – Moving into Trucks, Vans &amp; the Machinery Industry<br>2:25 – How Amanda Joined Sleator Plant<br>3:30 – Sleator Brands: Sany, Genie, Rocbak, Bandit &amp; More<br>3:54 – Belfast &amp; Dublin Depots<br>4:17 – 150 Units Sold in Year One<br>4:40 – Product Range: Excavators &amp; Telehandlers<br>5:05 – 2025 Sales Update: 42 Excavators &amp; Growing<br>5:37 – The Secret to Success: Honesty &amp; Under-Promise, Over-Deliver<br>6:25 – Being a Woman in the Plant Industry<br>8:04 – Dealing with Competitors &amp; Rumours Head-On<br>8:56 – Changing Attitudes Towards Women in Construction<br>9:38 – Positive Feedback &amp; Customer Praise<br>10:07 – Treating Every Customer the Same<br>10:50 – People Buy from People<br>11:32 – The Reality of Working Hours &amp; Work-Life Balance<br>12:30 – Finding It Rewarding &amp; Looking Ahead<br>13:08 – Future Plans &amp; Contentment<br>14:04 – Chinese Machinery: Changing Perceptions of Sany<br>15:20 – Sany's R&amp;D Investment &amp; Global Ambitions<br>15:44 – First-in-Europe Remote Access Excavator<br>16:42 – A Day in the Life of Amanda McNally<br>17:51 – Going the Extra Mile for Customers<br>18:09 – Backup Service &amp; Response Times<br>19:20 – Parts Stocking Across Depots<br>19:40 – Parts Business &amp; Machine Reliability<br>20:08 – Brand Rundown: Genie, Bandit, Rocbak &amp; More<br>21:37 – Rocbak, Volvo Technology &amp; Company Structure<br>22:37 – Ice Expo 2025: What Slayer Plant is Bringing<br>23:31 – Demo Area Plans: Rocbak Dumpers &amp; Excavators<br>23:51 – The Growth of Ice Expo &amp; Industry Support<br>25:20 – Exhibitor Support &amp; Costs<br>25:53 – New Ice Expo App for Lead Scanning<br>27:00 – Value for Money Compared to Other Shows<br>27:57 – Thank You &amp; Closing Remarks</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of the Ice Expo Podcast, we sit down with Amanda McNally, Sales Manager at Sleator Plant, to hear her incredible journey from a Bank of Ireland call centre to becoming one of the most talked-about names in the plant and machinery industry. Amanda shares how she sold approximately 150 units in her first year and is already past 40 units early into 2025. We discuss the challenges of being a woman in a male-dominated industry, the importance of honest sales and after-service, the growing reputation of Sany machinery in Ireland, and an exciting first-in-Europe remote access excavator project. Amanda also gives us a sneak peek at what Sleator Plant will be bringing to Ice Expo this year, including live demos. Sponsored by Euro Auctions – next auction takes place in Dromore on the 20th and 21st of February 2026.</p><p>Timecodes:<br>0:00 – Intro &amp; Sponsor (Euro Auctions)<br>0:12 – Welcome &amp; Introduction to Amanda McNally<br>0:48 – Amanda's Career Journey: Bank of Ireland to Car Sales<br>2:01 – Moving into Trucks, Vans &amp; the Machinery Industry<br>2:25 – How Amanda Joined Sleator Plant<br>3:30 – Sleator Brands: Sany, Genie, Rocbak, Bandit &amp; More<br>3:54 – Belfast &amp; Dublin Depots<br>4:17 – 150 Units Sold in Year One<br>4:40 – Product Range: Excavators &amp; Telehandlers<br>5:05 – 2025 Sales Update: 42 Excavators &amp; Growing<br>5:37 – The Secret to Success: Honesty &amp; Under-Promise, Over-Deliver<br>6:25 – Being a Woman in the Plant Industry<br>8:04 – Dealing with Competitors &amp; Rumours Head-On<br>8:56 – Changing Attitudes Towards Women in Construction<br>9:38 – Positive Feedback &amp; Customer Praise<br>10:07 – Treating Every Customer the Same<br>10:50 – People Buy from People<br>11:32 – The Reality of Working Hours &amp; Work-Life Balance<br>12:30 – Finding It Rewarding &amp; Looking Ahead<br>13:08 – Future Plans &amp; Contentment<br>14:04 – Chinese Machinery: Changing Perceptions of Sany<br>15:20 – Sany's R&amp;D Investment &amp; Global Ambitions<br>15:44 – First-in-Europe Remote Access Excavator<br>16:42 – A Day in the Life of Amanda McNally<br>17:51 – Going the Extra Mile for Customers<br>18:09 – Backup Service &amp; Response Times<br>19:20 – Parts Stocking Across Depots<br>19:40 – Parts Business &amp; Machine Reliability<br>20:08 – Brand Rundown: Genie, Bandit, Rocbak &amp; More<br>21:37 – Rocbak, Volvo Technology &amp; Company Structure<br>22:37 – Ice Expo 2025: What Slayer Plant is Bringing<br>23:31 – Demo Area Plans: Rocbak Dumpers &amp; Excavators<br>23:51 – The Growth of Ice Expo &amp; Industry Support<br>25:20 – Exhibitor Support &amp; Costs<br>25:53 – New Ice Expo App for Lead Scanning<br>27:00 – Value for Money Compared to Other Shows<br>27:57 – Thank You &amp; Closing Remarks</p>]]>
      </content:encoded>
      <pubDate>Fri, 13 Feb 2026 10:00:00 +0000</pubDate>
      <author>Danielle McSorley</author>
      <enclosure url="https://media.transistor.fm/e6a564d4/94b5df55.mp3" length="27150376" type="audio/mpeg"/>
      <itunes:author>Danielle McSorley</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/mXKXVSPLFaHXSNXWKgvkNifvS_YTv7faz0v4tSmVmBc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iYTE4/YTkwZWQwNTU3OGFj/YzMxMWI1Zjg4ODBm/NDI0Ny5wbmc.jpg"/>
      <itunes:duration>1694</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of the Ice Expo Podcast, we sit down with Amanda McNally, Sales Manager at Sleator Plant, to hear her incredible journey from a Bank of Ireland call centre to becoming one of the most talked-about names in the plant and machinery industry. Amanda shares how she sold approximately 150 units in her first year and is already past 40 units early into 2025. We discuss the challenges of being a woman in a male-dominated industry, the importance of honest sales and after-service, the growing reputation of Sany machinery in Ireland, and an exciting first-in-Europe remote access excavator project. Amanda also gives us a sneak peek at what Sleator Plant will be bringing to Ice Expo this year, including live demos. Sponsored by Euro Auctions – next auction takes place in Dromore on the 20th and 21st of February 2026.</p><p>Timecodes:<br>0:00 – Intro &amp; Sponsor (Euro Auctions)<br>0:12 – Welcome &amp; Introduction to Amanda McNally<br>0:48 – Amanda's Career Journey: Bank of Ireland to Car Sales<br>2:01 – Moving into Trucks, Vans &amp; the Machinery Industry<br>2:25 – How Amanda Joined Sleator Plant<br>3:30 – Sleator Brands: Sany, Genie, Rocbak, Bandit &amp; More<br>3:54 – Belfast &amp; Dublin Depots<br>4:17 – 150 Units Sold in Year One<br>4:40 – Product Range: Excavators &amp; Telehandlers<br>5:05 – 2025 Sales Update: 42 Excavators &amp; Growing<br>5:37 – The Secret to Success: Honesty &amp; Under-Promise, Over-Deliver<br>6:25 – Being a Woman in the Plant Industry<br>8:04 – Dealing with Competitors &amp; Rumours Head-On<br>8:56 – Changing Attitudes Towards Women in Construction<br>9:38 – Positive Feedback &amp; Customer Praise<br>10:07 – Treating Every Customer the Same<br>10:50 – People Buy from People<br>11:32 – The Reality of Working Hours &amp; Work-Life Balance<br>12:30 – Finding It Rewarding &amp; Looking Ahead<br>13:08 – Future Plans &amp; Contentment<br>14:04 – Chinese Machinery: Changing Perceptions of Sany<br>15:20 – Sany's R&amp;D Investment &amp; Global Ambitions<br>15:44 – First-in-Europe Remote Access Excavator<br>16:42 – A Day in the Life of Amanda McNally<br>17:51 – Going the Extra Mile for Customers<br>18:09 – Backup Service &amp; Response Times<br>19:20 – Parts Stocking Across Depots<br>19:40 – Parts Business &amp; Machine Reliability<br>20:08 – Brand Rundown: Genie, Bandit, Rocbak &amp; More<br>21:37 – Rocbak, Volvo Technology &amp; Company Structure<br>22:37 – Ice Expo 2025: What Slayer Plant is Bringing<br>23:31 – Demo Area Plans: Rocbak Dumpers &amp; Excavators<br>23:51 – The Growth of Ice Expo &amp; Industry Support<br>25:20 – Exhibitor Support &amp; Costs<br>25:53 – New Ice Expo App for Lead Scanning<br>27:00 – Value for Money Compared to Other Shows<br>27:57 – Thank You &amp; Closing Remarks</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode 7: Sammy TV </title>
      <itunes:episode>9</itunes:episode>
      <podcast:episode>9</podcast:episode>
      <itunes:title>Episode 7: Sammy TV </itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">596910e9-c973-4ee9-8551-d3fa37a078a2</guid>
      <link>https://share.transistor.fm/s/9331d9cb</link>
      <description>
        <![CDATA[<p>In this episode of the <strong>Ice Expo Podcast</strong>, we’re joined by <strong>Sammy Heaney from Sammy TV</strong>, our first female guest on the show. Sammy chats openly about her accidental journey into social media, how creativity and humour became the backbone of her content, and how she carved out a space in the farming, trucking, motorsport and construction worlds.</p><p>From going live in tractors she didn’t know how to start, to racking up millions of views with off-the-cuff skits, Sammy explains what really works on social media today. She talks about dealing with negative comments, building a thick skin, staying authentic to her style, and why Irish engineering, banter and personality deserve a bigger online platform.</p><p>A fun, honest and insightful conversation about creativity, confidence, and building a personal brand without losing the crack.</p><p>Timecodes</p><p><strong>00:00 – 02:30</strong><br> Pre-show chat, studio setup and getting comfortable before recording</p><p><strong>02:33 – 03:00</strong><br> Official intro &amp; welcome to the Ice Expo Podcast<br> Introducing Sammy Heaney (Sammy TV)</p><p><strong>03:00 – 05:10</strong><br> How Sammy accidentally got started in social media<br> Early Lucky Day videos and stepping in front of the camera</p><p><strong>05:10 – 06:30</strong><br> TikTok taking off in 2021<br> Creativity, acting background and finding her on-camera confidence</p><p><strong>06:30 – 07:25</strong><br> Launching Sammy TV &amp; why creativity is essential to her happiness<br> Building a team so she can focus on content</p><p><strong>07:25 – 09:00</strong><br> Getting thrown into farming, tractors and machinery<br> Learning on the job and going live without a clue</p><p><strong>09:00 – 09:40</strong><br> Biggest viral moments &amp; millions of views<br> Balancing humour with promoting real products</p><p><strong>09:40 – 10:40</strong><br> Motorsport, trucks, tractors &amp; future plans<br> Moving more into trucking and construction in 2026</p><p><strong>10:40 – 12:15</strong><br> Finding community in farming and ag shows<br> Being welcomed in as an outsider and learning along the way</p><p><strong>12:15 – 13:10</strong><br> Advice for young creators and influencers<br> Just start, expect criticism, and grow a thick skin</p><p><strong>13:10 – 15:30</strong><br> Handling negative comments &amp; online trolls<br> Why it says more about them than you</p><p><strong>15:30 – 17:00</strong><br> Creepy messages, boundaries &amp; blocking negativity<br> Using humour when it fits</p><p><strong>17:00 – 19:30</strong><br> Sammy’s creative process with brands<br> Why content must stay “Sammy TV–style” and entertaining</p><p><strong>19:30 – 21:45</strong><br> Viral skits, trailers, and off-the-cuff ideas<br> Why being left alone creatively works best</p><p><strong>21:45 – 23:10</strong><br> How social media has changed over the last 5 years<br> Short attention spans, hooks, lighting and competition</p><p><strong>23:10 – 24:55</strong><br> Irish engineering, innovation &amp; businesses online<br> Why companies need faces and personality on social media</p><p><strong>24:55 – 26:15</strong><br> Ice Expo, exhibitors &amp; future collaborations<br> Making content on-site and bringing the crack</p><p><strong>26:15 – 27:40</strong><br> Fun personal stories<br> Sammy’s childhood pirate radio station &amp; early broadcasting days</p><p><strong>27:40 – End</strong><br> Final reflections, laughs and wrap-up</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of the <strong>Ice Expo Podcast</strong>, we’re joined by <strong>Sammy Heaney from Sammy TV</strong>, our first female guest on the show. Sammy chats openly about her accidental journey into social media, how creativity and humour became the backbone of her content, and how she carved out a space in the farming, trucking, motorsport and construction worlds.</p><p>From going live in tractors she didn’t know how to start, to racking up millions of views with off-the-cuff skits, Sammy explains what really works on social media today. She talks about dealing with negative comments, building a thick skin, staying authentic to her style, and why Irish engineering, banter and personality deserve a bigger online platform.</p><p>A fun, honest and insightful conversation about creativity, confidence, and building a personal brand without losing the crack.</p><p>Timecodes</p><p><strong>00:00 – 02:30</strong><br> Pre-show chat, studio setup and getting comfortable before recording</p><p><strong>02:33 – 03:00</strong><br> Official intro &amp; welcome to the Ice Expo Podcast<br> Introducing Sammy Heaney (Sammy TV)</p><p><strong>03:00 – 05:10</strong><br> How Sammy accidentally got started in social media<br> Early Lucky Day videos and stepping in front of the camera</p><p><strong>05:10 – 06:30</strong><br> TikTok taking off in 2021<br> Creativity, acting background and finding her on-camera confidence</p><p><strong>06:30 – 07:25</strong><br> Launching Sammy TV &amp; why creativity is essential to her happiness<br> Building a team so she can focus on content</p><p><strong>07:25 – 09:00</strong><br> Getting thrown into farming, tractors and machinery<br> Learning on the job and going live without a clue</p><p><strong>09:00 – 09:40</strong><br> Biggest viral moments &amp; millions of views<br> Balancing humour with promoting real products</p><p><strong>09:40 – 10:40</strong><br> Motorsport, trucks, tractors &amp; future plans<br> Moving more into trucking and construction in 2026</p><p><strong>10:40 – 12:15</strong><br> Finding community in farming and ag shows<br> Being welcomed in as an outsider and learning along the way</p><p><strong>12:15 – 13:10</strong><br> Advice for young creators and influencers<br> Just start, expect criticism, and grow a thick skin</p><p><strong>13:10 – 15:30</strong><br> Handling negative comments &amp; online trolls<br> Why it says more about them than you</p><p><strong>15:30 – 17:00</strong><br> Creepy messages, boundaries &amp; blocking negativity<br> Using humour when it fits</p><p><strong>17:00 – 19:30</strong><br> Sammy’s creative process with brands<br> Why content must stay “Sammy TV–style” and entertaining</p><p><strong>19:30 – 21:45</strong><br> Viral skits, trailers, and off-the-cuff ideas<br> Why being left alone creatively works best</p><p><strong>21:45 – 23:10</strong><br> How social media has changed over the last 5 years<br> Short attention spans, hooks, lighting and competition</p><p><strong>23:10 – 24:55</strong><br> Irish engineering, innovation &amp; businesses online<br> Why companies need faces and personality on social media</p><p><strong>24:55 – 26:15</strong><br> Ice Expo, exhibitors &amp; future collaborations<br> Making content on-site and bringing the crack</p><p><strong>26:15 – 27:40</strong><br> Fun personal stories<br> Sammy’s childhood pirate radio station &amp; early broadcasting days</p><p><strong>27:40 – End</strong><br> Final reflections, laughs and wrap-up</p>]]>
      </content:encoded>
      <pubDate>Fri, 06 Feb 2026 08:00:00 +0000</pubDate>
      <author>Danielle McSorley</author>
      <enclosure url="https://media.transistor.fm/9331d9cb/e023be2d.mp3" length="36361676" type="audio/mpeg"/>
      <itunes:author>Danielle McSorley</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/-WqBSU_rpskPEHaGTZV_vw3Hm0tQCsYgD6v9H-6Rtoo/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jNWQ4/MmFlMjU3OWY1MzNl/NWEzNDc1ZjcxNGU2/Mjc4Ny5wbmc.jpg"/>
      <itunes:duration>2270</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of the <strong>Ice Expo Podcast</strong>, we’re joined by <strong>Sammy Heaney from Sammy TV</strong>, our first female guest on the show. Sammy chats openly about her accidental journey into social media, how creativity and humour became the backbone of her content, and how she carved out a space in the farming, trucking, motorsport and construction worlds.</p><p>From going live in tractors she didn’t know how to start, to racking up millions of views with off-the-cuff skits, Sammy explains what really works on social media today. She talks about dealing with negative comments, building a thick skin, staying authentic to her style, and why Irish engineering, banter and personality deserve a bigger online platform.</p><p>A fun, honest and insightful conversation about creativity, confidence, and building a personal brand without losing the crack.</p><p>Timecodes</p><p><strong>00:00 – 02:30</strong><br> Pre-show chat, studio setup and getting comfortable before recording</p><p><strong>02:33 – 03:00</strong><br> Official intro &amp; welcome to the Ice Expo Podcast<br> Introducing Sammy Heaney (Sammy TV)</p><p><strong>03:00 – 05:10</strong><br> How Sammy accidentally got started in social media<br> Early Lucky Day videos and stepping in front of the camera</p><p><strong>05:10 – 06:30</strong><br> TikTok taking off in 2021<br> Creativity, acting background and finding her on-camera confidence</p><p><strong>06:30 – 07:25</strong><br> Launching Sammy TV &amp; why creativity is essential to her happiness<br> Building a team so she can focus on content</p><p><strong>07:25 – 09:00</strong><br> Getting thrown into farming, tractors and machinery<br> Learning on the job and going live without a clue</p><p><strong>09:00 – 09:40</strong><br> Biggest viral moments &amp; millions of views<br> Balancing humour with promoting real products</p><p><strong>09:40 – 10:40</strong><br> Motorsport, trucks, tractors &amp; future plans<br> Moving more into trucking and construction in 2026</p><p><strong>10:40 – 12:15</strong><br> Finding community in farming and ag shows<br> Being welcomed in as an outsider and learning along the way</p><p><strong>12:15 – 13:10</strong><br> Advice for young creators and influencers<br> Just start, expect criticism, and grow a thick skin</p><p><strong>13:10 – 15:30</strong><br> Handling negative comments &amp; online trolls<br> Why it says more about them than you</p><p><strong>15:30 – 17:00</strong><br> Creepy messages, boundaries &amp; blocking negativity<br> Using humour when it fits</p><p><strong>17:00 – 19:30</strong><br> Sammy’s creative process with brands<br> Why content must stay “Sammy TV–style” and entertaining</p><p><strong>19:30 – 21:45</strong><br> Viral skits, trailers, and off-the-cuff ideas<br> Why being left alone creatively works best</p><p><strong>21:45 – 23:10</strong><br> How social media has changed over the last 5 years<br> Short attention spans, hooks, lighting and competition</p><p><strong>23:10 – 24:55</strong><br> Irish engineering, innovation &amp; businesses online<br> Why companies need faces and personality on social media</p><p><strong>24:55 – 26:15</strong><br> Ice Expo, exhibitors &amp; future collaborations<br> Making content on-site and bringing the crack</p><p><strong>26:15 – 27:40</strong><br> Fun personal stories<br> Sammy’s childhood pirate radio station &amp; early broadcasting days</p><p><strong>27:40 – End</strong><br> Final reflections, laughs and wrap-up</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title> Episode 6: Tom Brown (Director of Doctor.ie)</title>
      <itunes:episode>7</itunes:episode>
      <podcast:episode>7</podcast:episode>
      <itunes:title> Episode 6: Tom Brown (Director of Doctor.ie)</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2c95a47b-8bbd-408d-87fd-5e089696e617</guid>
      <link>https://share.transistor.fm/s/ff6e39a5</link>
      <description>
        <![CDATA[<p>In this episode of the <strong>Ice Expo Podcast</strong>, we’re joined by <strong>Tom Brown</strong>, Director of <strong>Doctor.ie</strong>, to discuss the future of accessible healthcare in Ireland and why preventative health is more important than ever.</p><p>Tom shares the story behind Doctor.ie – from its origins in digital health software to becoming a nationwide network of <strong>15 walk-in clinics</strong> offering same-day GP access, health screening, telehealth, and specialist services. We explore how technology, nurses, and doctors work together to give patients real insight into their health, not just test results.</p><p>With a strong focus on <strong>men’s health</strong>, the <strong>construction industry</strong>, and <strong>preventative care</strong>, Tom explains why Doctor.ie has partnered with <strong>Randox</strong> and what attendees can expect from their stand at the <strong>ICE Expo</strong>. The conversation also covers blood testing, wellness screening, TRT clinics, workplace pop-up health clinics, sports partnerships, and how early intervention can genuinely save lives.</p><p>A must-listen for anyone interested in health, wellbeing, construction, or the future of occupational healthcare in Ireland.</p><p>⏱️ Episode Timecodes</p><p><strong>00:00 – 00:02</strong><br> Sponsor message &amp; upcoming auction details</p><p><strong>00:02 – 00:03</strong><br> Welcome to the Ice Expo Podcast</p><p><strong>00:03 – 01:20</strong><br> Who is Tom Brown &amp; how Doctor.ie began</p><p><strong>01:20 – 02:35</strong><br> Merging digital health with walk-in GP clinics</p><p><strong>02:35 – 03:55</strong><br> Health screening explained &amp; why results matter</p><p><strong>03:55 – 04:45</strong><br> Online services, telehealth &amp; nationwide clinics</p><p><strong>04:45 – 05:35</strong><br> Preventative healthcare &amp; work-life balance</p><p><strong>05:35 – 06:45</strong><br> Tom’s personal health journey &amp; blood testing</p><p><strong>06:45 – 07:40</strong><br> Understanding markers, lifestyle changes &amp; results</p><p><strong>07:40 – 09:00</strong><br> Partnership with Randox &amp; ICE Expo involvement</p><p><strong>09:00 – 10:40</strong><br> Focus on men’s health &amp; the construction industry</p><p><strong>10:40 – 11:30</strong><br> On-site blood testing &amp; tailored health packages</p><p><strong>11:30 – 12:40</strong><br> Family history, awareness &amp; changing attitudes to health</p><p><strong>12:40 – 13:45</strong><br> Why health belongs at trade shows like ICE Expo</p><p><strong>13:45 – 15:00</strong><br> Sports partnerships &amp; cardiac screening</p><p><strong>15:00 – 16:30</strong><br> How often should you get blood tests?</p><p><strong>16:30 – 17:50</strong><br> Making results easy to understand &amp; patient pathways</p><p><strong>17:50 – 19:00</strong><br> The role of nurses, doctors &amp; health coaches</p><p><strong>19:00 – 20:30</strong><br> Future plans for Doctor.ie &amp; nationwide expansion</p><p><strong>20:30 – 22:00</strong><br> Pop-up clinics for businesses &amp; workplaces</p><p><strong>22:00 – 23:30</strong><br> Community clubs, fundraising &amp; accessible screening</p><p><strong>23:30 – 24:40</strong><br> Final thoughts, ICE Expo preview &amp; thanks</p><p><strong>24:40 – End</strong><br> Sponsor message &amp; closing</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of the <strong>Ice Expo Podcast</strong>, we’re joined by <strong>Tom Brown</strong>, Director of <strong>Doctor.ie</strong>, to discuss the future of accessible healthcare in Ireland and why preventative health is more important than ever.</p><p>Tom shares the story behind Doctor.ie – from its origins in digital health software to becoming a nationwide network of <strong>15 walk-in clinics</strong> offering same-day GP access, health screening, telehealth, and specialist services. We explore how technology, nurses, and doctors work together to give patients real insight into their health, not just test results.</p><p>With a strong focus on <strong>men’s health</strong>, the <strong>construction industry</strong>, and <strong>preventative care</strong>, Tom explains why Doctor.ie has partnered with <strong>Randox</strong> and what attendees can expect from their stand at the <strong>ICE Expo</strong>. The conversation also covers blood testing, wellness screening, TRT clinics, workplace pop-up health clinics, sports partnerships, and how early intervention can genuinely save lives.</p><p>A must-listen for anyone interested in health, wellbeing, construction, or the future of occupational healthcare in Ireland.</p><p>⏱️ Episode Timecodes</p><p><strong>00:00 – 00:02</strong><br> Sponsor message &amp; upcoming auction details</p><p><strong>00:02 – 00:03</strong><br> Welcome to the Ice Expo Podcast</p><p><strong>00:03 – 01:20</strong><br> Who is Tom Brown &amp; how Doctor.ie began</p><p><strong>01:20 – 02:35</strong><br> Merging digital health with walk-in GP clinics</p><p><strong>02:35 – 03:55</strong><br> Health screening explained &amp; why results matter</p><p><strong>03:55 – 04:45</strong><br> Online services, telehealth &amp; nationwide clinics</p><p><strong>04:45 – 05:35</strong><br> Preventative healthcare &amp; work-life balance</p><p><strong>05:35 – 06:45</strong><br> Tom’s personal health journey &amp; blood testing</p><p><strong>06:45 – 07:40</strong><br> Understanding markers, lifestyle changes &amp; results</p><p><strong>07:40 – 09:00</strong><br> Partnership with Randox &amp; ICE Expo involvement</p><p><strong>09:00 – 10:40</strong><br> Focus on men’s health &amp; the construction industry</p><p><strong>10:40 – 11:30</strong><br> On-site blood testing &amp; tailored health packages</p><p><strong>11:30 – 12:40</strong><br> Family history, awareness &amp; changing attitudes to health</p><p><strong>12:40 – 13:45</strong><br> Why health belongs at trade shows like ICE Expo</p><p><strong>13:45 – 15:00</strong><br> Sports partnerships &amp; cardiac screening</p><p><strong>15:00 – 16:30</strong><br> How often should you get blood tests?</p><p><strong>16:30 – 17:50</strong><br> Making results easy to understand &amp; patient pathways</p><p><strong>17:50 – 19:00</strong><br> The role of nurses, doctors &amp; health coaches</p><p><strong>19:00 – 20:30</strong><br> Future plans for Doctor.ie &amp; nationwide expansion</p><p><strong>20:30 – 22:00</strong><br> Pop-up clinics for businesses &amp; workplaces</p><p><strong>22:00 – 23:30</strong><br> Community clubs, fundraising &amp; accessible screening</p><p><strong>23:30 – 24:40</strong><br> Final thoughts, ICE Expo preview &amp; thanks</p><p><strong>24:40 – End</strong><br> Sponsor message &amp; closing</p>]]>
      </content:encoded>
      <pubDate>Fri, 23 Jan 2026 08:00:00 +0000</pubDate>
      <author>Danielle McSorley</author>
      <enclosure url="https://media.transistor.fm/ff6e39a5/4f975cf0.mp3" length="23983460" type="audio/mpeg"/>
      <itunes:author>Danielle McSorley</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/hIjJa2eeKbfT01ivpZEyR1ZJ2oQJ_wrPXwXukHi6kJQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xYTcw/MWI0NGVhYWQyZDNl/MzQ1MjczNWM3NjI2/YWQxNC5wbmc.jpg"/>
      <itunes:duration>1497</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of the <strong>Ice Expo Podcast</strong>, we’re joined by <strong>Tom Brown</strong>, Director of <strong>Doctor.ie</strong>, to discuss the future of accessible healthcare in Ireland and why preventative health is more important than ever.</p><p>Tom shares the story behind Doctor.ie – from its origins in digital health software to becoming a nationwide network of <strong>15 walk-in clinics</strong> offering same-day GP access, health screening, telehealth, and specialist services. We explore how technology, nurses, and doctors work together to give patients real insight into their health, not just test results.</p><p>With a strong focus on <strong>men’s health</strong>, the <strong>construction industry</strong>, and <strong>preventative care</strong>, Tom explains why Doctor.ie has partnered with <strong>Randox</strong> and what attendees can expect from their stand at the <strong>ICE Expo</strong>. The conversation also covers blood testing, wellness screening, TRT clinics, workplace pop-up health clinics, sports partnerships, and how early intervention can genuinely save lives.</p><p>A must-listen for anyone interested in health, wellbeing, construction, or the future of occupational healthcare in Ireland.</p><p>⏱️ Episode Timecodes</p><p><strong>00:00 – 00:02</strong><br> Sponsor message &amp; upcoming auction details</p><p><strong>00:02 – 00:03</strong><br> Welcome to the Ice Expo Podcast</p><p><strong>00:03 – 01:20</strong><br> Who is Tom Brown &amp; how Doctor.ie began</p><p><strong>01:20 – 02:35</strong><br> Merging digital health with walk-in GP clinics</p><p><strong>02:35 – 03:55</strong><br> Health screening explained &amp; why results matter</p><p><strong>03:55 – 04:45</strong><br> Online services, telehealth &amp; nationwide clinics</p><p><strong>04:45 – 05:35</strong><br> Preventative healthcare &amp; work-life balance</p><p><strong>05:35 – 06:45</strong><br> Tom’s personal health journey &amp; blood testing</p><p><strong>06:45 – 07:40</strong><br> Understanding markers, lifestyle changes &amp; results</p><p><strong>07:40 – 09:00</strong><br> Partnership with Randox &amp; ICE Expo involvement</p><p><strong>09:00 – 10:40</strong><br> Focus on men’s health &amp; the construction industry</p><p><strong>10:40 – 11:30</strong><br> On-site blood testing &amp; tailored health packages</p><p><strong>11:30 – 12:40</strong><br> Family history, awareness &amp; changing attitudes to health</p><p><strong>12:40 – 13:45</strong><br> Why health belongs at trade shows like ICE Expo</p><p><strong>13:45 – 15:00</strong><br> Sports partnerships &amp; cardiac screening</p><p><strong>15:00 – 16:30</strong><br> How often should you get blood tests?</p><p><strong>16:30 – 17:50</strong><br> Making results easy to understand &amp; patient pathways</p><p><strong>17:50 – 19:00</strong><br> The role of nurses, doctors &amp; health coaches</p><p><strong>19:00 – 20:30</strong><br> Future plans for Doctor.ie &amp; nationwide expansion</p><p><strong>20:30 – 22:00</strong><br> Pop-up clinics for businesses &amp; workplaces</p><p><strong>22:00 – 23:30</strong><br> Community clubs, fundraising &amp; accessible screening</p><p><strong>23:30 – 24:40</strong><br> Final thoughts, ICE Expo preview &amp; thanks</p><p><strong>24:40 – End</strong><br> Sponsor message &amp; closing</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode 5: Ciaran McCormack(The Tire Warrior)</title>
      <itunes:episode>6</itunes:episode>
      <podcast:episode>6</podcast:episode>
      <itunes:title>Episode 5: Ciaran McCormack(The Tire Warrior)</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">253e7150-5203-457c-a152-9edf49b1a679</guid>
      <link>https://share.transistor.fm/s/3e196888</link>
      <description>
        <![CDATA[<p>Join us for an incredible conversation with Ciaran McCormack, aka The Tire Warrior, as he shares his journey from working on tires since age seven to becoming a viral sensation with over a billion views! In this episode, Kieran reveals the secrets behind his success, his upcoming plans for Ice Expo 2025, and the world's first tire fitting competition.</p><p>Discover how this Irish tire specialist built an international brand through authentic content, strategic use of natural sounds, and signature moves like his famous bar catch. Kieran discusses his global adventures from Vegas to Idaho, working with real cowboys, and his plans to open The Tire Warrior Garage.</p><p>Don't miss the exclusive details about the Ice Expo tire fitting competition on May 22nd-23rd, complete with cash prizes, showgirls, merchandise giveaways, and live demonstrations!</p><p><strong><br>Timecodes</strong></p><p><strong>00:00:12</strong> - Introduction and welcome to The Tire Warrior</p><p><strong>00:00:42</strong> - Origin of "The Tire Warrior" name and how it started</p><p><strong>00:01:24</strong> - Early days creating videos to promote their business</p><p><strong>00:01:45</strong> - Discovery that people love watching tractor tire work</p><p><strong>00:01:59</strong> - Background in engineering and working with tires since age seven</p><p><strong>00:02:20</strong> - Timeline: Started posting in 2019</p><p><strong>00:02:40</strong> - Traveling and farming in America, Canada, and Australia</p><p><strong>00:03:16</strong> - Life splitting time between Ireland and North America</p><p><strong>00:03:43</strong> - Counting the views: Over a billion video views!</p><p><strong>00:03:58</strong> - Daily life: Balancing tire work with content creation</p><p><strong>00:04:34</strong> - Fitness and physicality of tire work</p><p><strong>00:04:55</strong> - The shortage of tire men in Ireland</p><p><strong>00:05:10</strong> - Inspiring people to join the tire industry</p><p><strong>00:05:28</strong> - Irish Tire Garage Tour docu-series</p><p><strong>00:05:49</strong> - How to contact for tire industry opportunities</p><p><strong>00:06:07</strong> - Why young people are leaving Ireland for opportunities abroad</p><p><strong>00:06:35</strong> - Advice for aspiring influencers: "Just go and do it"</p><p><strong>00:06:54</strong> - Life philosophy and making the most of your time</p><p><strong>00:07:12</strong> - Dealing with naysayers and focusing on supporters</p><p><strong>00:07:39</strong> - The future: "In ten years I'll be able to say I did the thing"</p><p><strong>00:07:59</strong> - The secret to viral videos: Sounds and natural audio</p><p><strong>00:08:17</strong> - First video success: 84,000 views</p><p><strong>00:08:34</strong> - Learning what works through trial and error</p><p><strong>00:08:54</strong> - Darwin's survival of the fittest approach to content</p><p><strong>00:09:14</strong> - Discovery of natural sounds over music</p><p><strong>00:09:32</strong> - Collaboration with musicians using video sounds</p><p><strong>00:10:14</strong> - The famous bar kick and catch technique</p><p><strong>00:10:28</strong> - Getting 100,000 to 10 million views per video</p><p><strong>00:10:46</strong> - Vegas Tire Garage Tour announcement</p><p><strong>00:11:04</strong> - Speed Vegas supercar experience</p><p><strong>00:11:23</strong> - Driving a McLaren on the track</p><p><strong>00:11:46</strong> - Recommendation: Speed Vegas for $500</p><p><strong>00:12:21</strong> - Ice Expo plans and excitement</p><p><strong>00:12:40</strong> - Details on machines, tractors, and lorries for the event</p><p><strong>00:12:57</strong> - <strong>WORLD'S FIRST TIRE FITTING COMPETITION announcement</strong></p><p><strong>00:13:12</strong> - Competition details and cash prize</p><p><strong>00:13:25</strong> - Event dates: May 22nd and 23rd, 2025</p><p><strong>00:13:43</strong> - Showgirls and merchandise tent</p><p><strong>00:13:58</strong> - Partnership with tire brands for new machines</p><p><strong>00:14:10</strong> - Showgirls' role: Photos, mingling, giveaways</p><p><strong>00:14:28</strong> - Cool trucks and special rubber duck reveal teaser</p><p><strong>00:14:40</strong> - The mysterious rubber duck with special feature</p><p><strong>00:15:02</strong> - Professional tire men team joining for demonstrations</p><p><strong>00:15:18</strong> - Sponsors attending: Snickers, boot companies, truck companies</p><p><strong>00:15:37</strong> - Giveaways: Hoodies, t-shirts, jackets</p><p><strong>00:15:53</strong> - <strong>Competition timing: Under 2 minutes for The Tire Warrior</strong></p><p><strong>00:16:11</strong> - Setup designed for entertainment and speed</p><p><strong>00:16:34</strong> - Tire specifications: 540 6524 Continental</p><p><strong>00:17:02</strong> - Continental tire choice for ease of fitting</p><p><strong>00:17:17</strong> - Competitors can bring their own tools</p><p><strong>00:17:36</strong> - First competition of its kind in the world</p><p><strong>00:17:56</strong> - Ice Expo as the biggest show of the year</p><p><strong>00:18:09</strong> - Ice Expo already sold out!</p><p><strong>00:18:26</strong> - Unique clientele and honored to participate</p><p><strong>00:18:42</strong> - Messages from around the world since announcement</p><p><strong>00:19:04</strong> - Prize and sponsor announcements coming soon</p><p><strong>00:19:12</strong> - Future plans discussion</p><p><strong>00:19:32</strong> - Irish Tire Garage Tour: 20 garages lined up</p><p><strong>00:19:50</strong> - UK Tire Garage Tour in development</p><p><strong>00:20:14</strong> - Vegas tour leading to Texas and LA invitations</p><p><strong>00:20:35</strong> - Expanding to Scottish, Welsh, and England tours</p><p><strong>00:21:13</strong> - Australia mining tire opportunities (giant tires!)</p><p><strong>00:21:33</strong> - 2026 vision: European tour, South Africa, Russia</p><p><strong>00:21:48</strong> - Series featuring girls doing tractor tires</p><p><strong>00:22:05</strong> - Girl tire videos getting hundreds of millions of views</p><p><strong>00:22:29</strong> - Idaho connection and main sponsor</p><p><strong>00:22:45</strong> - Robinson Ranch: Real cowboys and horse breeding</p><p><strong>00:23:04</strong> - Meeting legitimate cowboys (not actors)</p><p><strong>00:23:29</strong> - Riding horses with real cowboys</p><p><strong>00:23:44</strong> - Meeting "Bull" the cowboy</p><p><strong>00:24:04</strong> - Bringing in bulls on horseback</p><p><strong>00:24:21</strong> - Looking after tire fleet for ranch</p><p><strong>00:24:40</strong> - Fox Fuels partnership and fuel additive</p><p><strong>00:24:57</strong> - Fox Fuels: 15-20% fuel efficiency increase</p><p><strong>00:25:17</strong> - Plans to bring Fox Fuels to Ireland commercially</p><p><strong>00:25:34</strong> - <strong>Fox Fuels origin story: NASA rocket fuel from the 1960s</strong></p><p><strong>00:25:57</strong> - Apollo mission fuel technology</p><p><strong>00:26:15</strong> - Commercialization of 50-60 year old NASA tech</p><p><strong>00:26:35</strong> - Benefits: Engine protection and fuel efficiency</p><p><strong>00:26:53</strong> - Idaho Custom Contract partnership</p><p><strong>00:27:12</strong> - Global client work and fleet checking</p><p><strong>00:27:43</strong> - Upcoming trips to Texas and California</p><p><strong>00:28:09</strong> - <strong>GARAGE ANNOUNCEMENT: Opening The Tire Warrior Garage</strong></p><p><strong>00:28:30</strong> - Documenting the entire garage build process</p><p><strong>00:28:45</strong> - The Tire Warrior Garage name confirmed</p><p><strong>00:29:00</strong> - Film s...</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Join us for an incredible conversation with Ciaran McCormack, aka The Tire Warrior, as he shares his journey from working on tires since age seven to becoming a viral sensation with over a billion views! In this episode, Kieran reveals the secrets behind his success, his upcoming plans for Ice Expo 2025, and the world's first tire fitting competition.</p><p>Discover how this Irish tire specialist built an international brand through authentic content, strategic use of natural sounds, and signature moves like his famous bar catch. Kieran discusses his global adventures from Vegas to Idaho, working with real cowboys, and his plans to open The Tire Warrior Garage.</p><p>Don't miss the exclusive details about the Ice Expo tire fitting competition on May 22nd-23rd, complete with cash prizes, showgirls, merchandise giveaways, and live demonstrations!</p><p><strong><br>Timecodes</strong></p><p><strong>00:00:12</strong> - Introduction and welcome to The Tire Warrior</p><p><strong>00:00:42</strong> - Origin of "The Tire Warrior" name and how it started</p><p><strong>00:01:24</strong> - Early days creating videos to promote their business</p><p><strong>00:01:45</strong> - Discovery that people love watching tractor tire work</p><p><strong>00:01:59</strong> - Background in engineering and working with tires since age seven</p><p><strong>00:02:20</strong> - Timeline: Started posting in 2019</p><p><strong>00:02:40</strong> - Traveling and farming in America, Canada, and Australia</p><p><strong>00:03:16</strong> - Life splitting time between Ireland and North America</p><p><strong>00:03:43</strong> - Counting the views: Over a billion video views!</p><p><strong>00:03:58</strong> - Daily life: Balancing tire work with content creation</p><p><strong>00:04:34</strong> - Fitness and physicality of tire work</p><p><strong>00:04:55</strong> - The shortage of tire men in Ireland</p><p><strong>00:05:10</strong> - Inspiring people to join the tire industry</p><p><strong>00:05:28</strong> - Irish Tire Garage Tour docu-series</p><p><strong>00:05:49</strong> - How to contact for tire industry opportunities</p><p><strong>00:06:07</strong> - Why young people are leaving Ireland for opportunities abroad</p><p><strong>00:06:35</strong> - Advice for aspiring influencers: "Just go and do it"</p><p><strong>00:06:54</strong> - Life philosophy and making the most of your time</p><p><strong>00:07:12</strong> - Dealing with naysayers and focusing on supporters</p><p><strong>00:07:39</strong> - The future: "In ten years I'll be able to say I did the thing"</p><p><strong>00:07:59</strong> - The secret to viral videos: Sounds and natural audio</p><p><strong>00:08:17</strong> - First video success: 84,000 views</p><p><strong>00:08:34</strong> - Learning what works through trial and error</p><p><strong>00:08:54</strong> - Darwin's survival of the fittest approach to content</p><p><strong>00:09:14</strong> - Discovery of natural sounds over music</p><p><strong>00:09:32</strong> - Collaboration with musicians using video sounds</p><p><strong>00:10:14</strong> - The famous bar kick and catch technique</p><p><strong>00:10:28</strong> - Getting 100,000 to 10 million views per video</p><p><strong>00:10:46</strong> - Vegas Tire Garage Tour announcement</p><p><strong>00:11:04</strong> - Speed Vegas supercar experience</p><p><strong>00:11:23</strong> - Driving a McLaren on the track</p><p><strong>00:11:46</strong> - Recommendation: Speed Vegas for $500</p><p><strong>00:12:21</strong> - Ice Expo plans and excitement</p><p><strong>00:12:40</strong> - Details on machines, tractors, and lorries for the event</p><p><strong>00:12:57</strong> - <strong>WORLD'S FIRST TIRE FITTING COMPETITION announcement</strong></p><p><strong>00:13:12</strong> - Competition details and cash prize</p><p><strong>00:13:25</strong> - Event dates: May 22nd and 23rd, 2025</p><p><strong>00:13:43</strong> - Showgirls and merchandise tent</p><p><strong>00:13:58</strong> - Partnership with tire brands for new machines</p><p><strong>00:14:10</strong> - Showgirls' role: Photos, mingling, giveaways</p><p><strong>00:14:28</strong> - Cool trucks and special rubber duck reveal teaser</p><p><strong>00:14:40</strong> - The mysterious rubber duck with special feature</p><p><strong>00:15:02</strong> - Professional tire men team joining for demonstrations</p><p><strong>00:15:18</strong> - Sponsors attending: Snickers, boot companies, truck companies</p><p><strong>00:15:37</strong> - Giveaways: Hoodies, t-shirts, jackets</p><p><strong>00:15:53</strong> - <strong>Competition timing: Under 2 minutes for The Tire Warrior</strong></p><p><strong>00:16:11</strong> - Setup designed for entertainment and speed</p><p><strong>00:16:34</strong> - Tire specifications: 540 6524 Continental</p><p><strong>00:17:02</strong> - Continental tire choice for ease of fitting</p><p><strong>00:17:17</strong> - Competitors can bring their own tools</p><p><strong>00:17:36</strong> - First competition of its kind in the world</p><p><strong>00:17:56</strong> - Ice Expo as the biggest show of the year</p><p><strong>00:18:09</strong> - Ice Expo already sold out!</p><p><strong>00:18:26</strong> - Unique clientele and honored to participate</p><p><strong>00:18:42</strong> - Messages from around the world since announcement</p><p><strong>00:19:04</strong> - Prize and sponsor announcements coming soon</p><p><strong>00:19:12</strong> - Future plans discussion</p><p><strong>00:19:32</strong> - Irish Tire Garage Tour: 20 garages lined up</p><p><strong>00:19:50</strong> - UK Tire Garage Tour in development</p><p><strong>00:20:14</strong> - Vegas tour leading to Texas and LA invitations</p><p><strong>00:20:35</strong> - Expanding to Scottish, Welsh, and England tours</p><p><strong>00:21:13</strong> - Australia mining tire opportunities (giant tires!)</p><p><strong>00:21:33</strong> - 2026 vision: European tour, South Africa, Russia</p><p><strong>00:21:48</strong> - Series featuring girls doing tractor tires</p><p><strong>00:22:05</strong> - Girl tire videos getting hundreds of millions of views</p><p><strong>00:22:29</strong> - Idaho connection and main sponsor</p><p><strong>00:22:45</strong> - Robinson Ranch: Real cowboys and horse breeding</p><p><strong>00:23:04</strong> - Meeting legitimate cowboys (not actors)</p><p><strong>00:23:29</strong> - Riding horses with real cowboys</p><p><strong>00:23:44</strong> - Meeting "Bull" the cowboy</p><p><strong>00:24:04</strong> - Bringing in bulls on horseback</p><p><strong>00:24:21</strong> - Looking after tire fleet for ranch</p><p><strong>00:24:40</strong> - Fox Fuels partnership and fuel additive</p><p><strong>00:24:57</strong> - Fox Fuels: 15-20% fuel efficiency increase</p><p><strong>00:25:17</strong> - Plans to bring Fox Fuels to Ireland commercially</p><p><strong>00:25:34</strong> - <strong>Fox Fuels origin story: NASA rocket fuel from the 1960s</strong></p><p><strong>00:25:57</strong> - Apollo mission fuel technology</p><p><strong>00:26:15</strong> - Commercialization of 50-60 year old NASA tech</p><p><strong>00:26:35</strong> - Benefits: Engine protection and fuel efficiency</p><p><strong>00:26:53</strong> - Idaho Custom Contract partnership</p><p><strong>00:27:12</strong> - Global client work and fleet checking</p><p><strong>00:27:43</strong> - Upcoming trips to Texas and California</p><p><strong>00:28:09</strong> - <strong>GARAGE ANNOUNCEMENT: Opening The Tire Warrior Garage</strong></p><p><strong>00:28:30</strong> - Documenting the entire garage build process</p><p><strong>00:28:45</strong> - The Tire Warrior Garage name confirmed</p><p><strong>00:29:00</strong> - Film s...</p>]]>
      </content:encoded>
      <pubDate>Fri, 16 Jan 2026 08:00:00 +0000</pubDate>
      <author>Danielle McSorley</author>
      <enclosure url="https://media.transistor.fm/3e196888/a3ac6f12.mp3" length="31259823" type="audio/mpeg"/>
      <itunes:author>Danielle McSorley</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/H5cuva1m0M4U4mB2EkP2cAIcVT4AbeAxTK7oZUTJR48/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81ZTMx/YzFiY2RkMDIwYTkz/NzY3ZWNkNWNlNWY1/NjhjYy5wbmc.jpg"/>
      <itunes:duration>1950</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Join us for an incredible conversation with Ciaran McCormack, aka The Tire Warrior, as he shares his journey from working on tires since age seven to becoming a viral sensation with over a billion views! In this episode, Kieran reveals the secrets behind his success, his upcoming plans for Ice Expo 2025, and the world's first tire fitting competition.</p><p>Discover how this Irish tire specialist built an international brand through authentic content, strategic use of natural sounds, and signature moves like his famous bar catch. Kieran discusses his global adventures from Vegas to Idaho, working with real cowboys, and his plans to open The Tire Warrior Garage.</p><p>Don't miss the exclusive details about the Ice Expo tire fitting competition on May 22nd-23rd, complete with cash prizes, showgirls, merchandise giveaways, and live demonstrations!</p><p><strong><br>Timecodes</strong></p><p><strong>00:00:12</strong> - Introduction and welcome to The Tire Warrior</p><p><strong>00:00:42</strong> - Origin of "The Tire Warrior" name and how it started</p><p><strong>00:01:24</strong> - Early days creating videos to promote their business</p><p><strong>00:01:45</strong> - Discovery that people love watching tractor tire work</p><p><strong>00:01:59</strong> - Background in engineering and working with tires since age seven</p><p><strong>00:02:20</strong> - Timeline: Started posting in 2019</p><p><strong>00:02:40</strong> - Traveling and farming in America, Canada, and Australia</p><p><strong>00:03:16</strong> - Life splitting time between Ireland and North America</p><p><strong>00:03:43</strong> - Counting the views: Over a billion video views!</p><p><strong>00:03:58</strong> - Daily life: Balancing tire work with content creation</p><p><strong>00:04:34</strong> - Fitness and physicality of tire work</p><p><strong>00:04:55</strong> - The shortage of tire men in Ireland</p><p><strong>00:05:10</strong> - Inspiring people to join the tire industry</p><p><strong>00:05:28</strong> - Irish Tire Garage Tour docu-series</p><p><strong>00:05:49</strong> - How to contact for tire industry opportunities</p><p><strong>00:06:07</strong> - Why young people are leaving Ireland for opportunities abroad</p><p><strong>00:06:35</strong> - Advice for aspiring influencers: "Just go and do it"</p><p><strong>00:06:54</strong> - Life philosophy and making the most of your time</p><p><strong>00:07:12</strong> - Dealing with naysayers and focusing on supporters</p><p><strong>00:07:39</strong> - The future: "In ten years I'll be able to say I did the thing"</p><p><strong>00:07:59</strong> - The secret to viral videos: Sounds and natural audio</p><p><strong>00:08:17</strong> - First video success: 84,000 views</p><p><strong>00:08:34</strong> - Learning what works through trial and error</p><p><strong>00:08:54</strong> - Darwin's survival of the fittest approach to content</p><p><strong>00:09:14</strong> - Discovery of natural sounds over music</p><p><strong>00:09:32</strong> - Collaboration with musicians using video sounds</p><p><strong>00:10:14</strong> - The famous bar kick and catch technique</p><p><strong>00:10:28</strong> - Getting 100,000 to 10 million views per video</p><p><strong>00:10:46</strong> - Vegas Tire Garage Tour announcement</p><p><strong>00:11:04</strong> - Speed Vegas supercar experience</p><p><strong>00:11:23</strong> - Driving a McLaren on the track</p><p><strong>00:11:46</strong> - Recommendation: Speed Vegas for $500</p><p><strong>00:12:21</strong> - Ice Expo plans and excitement</p><p><strong>00:12:40</strong> - Details on machines, tractors, and lorries for the event</p><p><strong>00:12:57</strong> - <strong>WORLD'S FIRST TIRE FITTING COMPETITION announcement</strong></p><p><strong>00:13:12</strong> - Competition details and cash prize</p><p><strong>00:13:25</strong> - Event dates: May 22nd and 23rd, 2025</p><p><strong>00:13:43</strong> - Showgirls and merchandise tent</p><p><strong>00:13:58</strong> - Partnership with tire brands for new machines</p><p><strong>00:14:10</strong> - Showgirls' role: Photos, mingling, giveaways</p><p><strong>00:14:28</strong> - Cool trucks and special rubber duck reveal teaser</p><p><strong>00:14:40</strong> - The mysterious rubber duck with special feature</p><p><strong>00:15:02</strong> - Professional tire men team joining for demonstrations</p><p><strong>00:15:18</strong> - Sponsors attending: Snickers, boot companies, truck companies</p><p><strong>00:15:37</strong> - Giveaways: Hoodies, t-shirts, jackets</p><p><strong>00:15:53</strong> - <strong>Competition timing: Under 2 minutes for The Tire Warrior</strong></p><p><strong>00:16:11</strong> - Setup designed for entertainment and speed</p><p><strong>00:16:34</strong> - Tire specifications: 540 6524 Continental</p><p><strong>00:17:02</strong> - Continental tire choice for ease of fitting</p><p><strong>00:17:17</strong> - Competitors can bring their own tools</p><p><strong>00:17:36</strong> - First competition of its kind in the world</p><p><strong>00:17:56</strong> - Ice Expo as the biggest show of the year</p><p><strong>00:18:09</strong> - Ice Expo already sold out!</p><p><strong>00:18:26</strong> - Unique clientele and honored to participate</p><p><strong>00:18:42</strong> - Messages from around the world since announcement</p><p><strong>00:19:04</strong> - Prize and sponsor announcements coming soon</p><p><strong>00:19:12</strong> - Future plans discussion</p><p><strong>00:19:32</strong> - Irish Tire Garage Tour: 20 garages lined up</p><p><strong>00:19:50</strong> - UK Tire Garage Tour in development</p><p><strong>00:20:14</strong> - Vegas tour leading to Texas and LA invitations</p><p><strong>00:20:35</strong> - Expanding to Scottish, Welsh, and England tours</p><p><strong>00:21:13</strong> - Australia mining tire opportunities (giant tires!)</p><p><strong>00:21:33</strong> - 2026 vision: European tour, South Africa, Russia</p><p><strong>00:21:48</strong> - Series featuring girls doing tractor tires</p><p><strong>00:22:05</strong> - Girl tire videos getting hundreds of millions of views</p><p><strong>00:22:29</strong> - Idaho connection and main sponsor</p><p><strong>00:22:45</strong> - Robinson Ranch: Real cowboys and horse breeding</p><p><strong>00:23:04</strong> - Meeting legitimate cowboys (not actors)</p><p><strong>00:23:29</strong> - Riding horses with real cowboys</p><p><strong>00:23:44</strong> - Meeting "Bull" the cowboy</p><p><strong>00:24:04</strong> - Bringing in bulls on horseback</p><p><strong>00:24:21</strong> - Looking after tire fleet for ranch</p><p><strong>00:24:40</strong> - Fox Fuels partnership and fuel additive</p><p><strong>00:24:57</strong> - Fox Fuels: 15-20% fuel efficiency increase</p><p><strong>00:25:17</strong> - Plans to bring Fox Fuels to Ireland commercially</p><p><strong>00:25:34</strong> - <strong>Fox Fuels origin story: NASA rocket fuel from the 1960s</strong></p><p><strong>00:25:57</strong> - Apollo mission fuel technology</p><p><strong>00:26:15</strong> - Commercialization of 50-60 year old NASA tech</p><p><strong>00:26:35</strong> - Benefits: Engine protection and fuel efficiency</p><p><strong>00:26:53</strong> - Idaho Custom Contract partnership</p><p><strong>00:27:12</strong> - Global client work and fleet checking</p><p><strong>00:27:43</strong> - Upcoming trips to Texas and California</p><p><strong>00:28:09</strong> - <strong>GARAGE ANNOUNCEMENT: Opening The Tire Warrior Garage</strong></p><p><strong>00:28:30</strong> - Documenting the entire garage build process</p><p><strong>00:28:45</strong> - The Tire Warrior Garage name confirmed</p><p><strong>00:29:00</strong> - Film s...</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode 4: “From Farmyard to Finance: A Conversation with Tom Parlon</title>
      <itunes:episode>5</itunes:episode>
      <podcast:episode>5</podcast:episode>
      <itunes:title>Episode 4: “From Farmyard to Finance: A Conversation with Tom Parlon</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">da3573d3-e63e-46b1-b2ac-fed2a5e35ff4</guid>
      <link>https://share.transistor.fm/s/c13f2a4d</link>
      <description>
        <![CDATA[<p>In this episode of the Ice Expo Podcast, we sit down with Tom Parlon — a man whose career spans farming, machinery, politics, and leadership at the highest levels of Ireland’s construction sector. From his early days on a small Offaly farm to becoming President of the IFA, a Government Minister, and Director General of the CIF, Tom shares a lifetime of insight.</p><p>This is an honest, funny, and deeply informative conversation with one of the most experienced voices in Irish public and industrial life.</p><p><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w">00:00</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=24s">00:00:24</a><br>Euro Auctions sponsor intro &amp; episode welcome<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=24s">00:00:24</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=71s">00:01:11</a><br>Introducing Tom Parlon — politician, IFA President, CIF leader<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=71s">00:01:11</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=155s">00:02:35</a><br>Early life on a small Offaly farm &amp; agricultural college<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=155s">00:02:35</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=199s">00:03:19</a><br>Staying in Ireland vs moving to Australia — farming expands<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=199s">00:03:19</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=241s">00:04:01</a><br>New Zealand scholarship &amp; contracting beginnings<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=241s">00:04:01</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=307s">00:05:07</a><br>Rising through the IFA to become President<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=307s">00:05:07</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=386s">00:06:26</a><br>Entering politics — joining the Progressive Democrats<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=386s">00:06:26</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=430s">00:07:10</a><br>Becoming Minister of State for Finance &amp; overseeing the OPW<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=430s">00:07:10</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=602s">00:10:02</a><br>Major projects, EU presidency stories &amp; diplomatic challenges<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=602s">00:10:02</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=683s">00:11:23</a><br>Investing in Offaly — heritage projects &amp; local wins<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=683s">00:11:23</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=761s">00:12:41</a><br>Losing his seat and moving into the Construction Industry Federation<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=761s">00:12:41</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=868s">00:14:28</a><br>Inside government: pressures, civil service, political realities<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=868s">00:14:28</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=991s">00:16:31</a><br>The 2007–2012 crash — warning signs, collapse &amp; survival<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=991s">00:16:31</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=1134s">00:18:54</a><br>Ireland’s infrastructure failures: water, electricity, planning delays<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=1134s">00:18:54</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=1281s">00:21:21</a><br>The metro judicial review &amp; structural reform frustrations<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=1281s">00:21:21</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=1341s">00:22:21</a><br>Lessons the construction sector must remember<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=1341s">00:22:21</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=1456s">00:24:16</a><br>Greed, over-expansion &amp; parallels with decentralisation<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=1456s">00:24:16</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=1584s">00:26:24</a><br>NAMA’s formation — opposition, consequences &amp; industry fallout<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=1584s">00:26:24</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=1865s">00:31:05</a><br>Could NAMA-style emergency powers fix today’s crises?<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=1865s">00:31:05</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=1933s">00:32:13</a><br>Machinery nostalgia — from Massey Ferguson to modern tech<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=1933s">00:32:13</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=2108s">00:35:08</a><br>The rise of advanced plant, automation &amp; industry innovation<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=2108s">00:35:08</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=2234s">00:37:14</a><br>Sustainability on sites — recycling, materials &amp; challenges<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=2234s">00:37:14</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=2418s">00:40:18</a><br>Energy, wind farms, solar, NIMBYism &amp; planning blockages<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=2418s">00:40:18</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=2590s">00:43:10</a><br>Transport, infrastructure and what Ireland should learn<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=2590s">00:43:10</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=2725s">00:45:25</a><br>Advice to young contractors &amp; pride in construction work<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=2725s">00:45:25</a> – End<br>Closing thoughts &amp; Ice Expo preview</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of the Ice Expo Podcast, we sit down with Tom Parlon — a man whose career spans farming, machinery, politics, and leadership at the highest levels of Ireland’s construction sector. From his early days on a small Offaly farm to becoming President of the IFA, a Government Minister, and Director General of the CIF, Tom shares a lifetime of insight.</p><p>This is an honest, funny, and deeply informative conversation with one of the most experienced voices in Irish public and industrial life.</p><p><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w">00:00</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=24s">00:00:24</a><br>Euro Auctions sponsor intro &amp; episode welcome<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=24s">00:00:24</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=71s">00:01:11</a><br>Introducing Tom Parlon — politician, IFA President, CIF leader<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=71s">00:01:11</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=155s">00:02:35</a><br>Early life on a small Offaly farm &amp; agricultural college<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=155s">00:02:35</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=199s">00:03:19</a><br>Staying in Ireland vs moving to Australia — farming expands<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=199s">00:03:19</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=241s">00:04:01</a><br>New Zealand scholarship &amp; contracting beginnings<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=241s">00:04:01</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=307s">00:05:07</a><br>Rising through the IFA to become President<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=307s">00:05:07</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=386s">00:06:26</a><br>Entering politics — joining the Progressive Democrats<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=386s">00:06:26</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=430s">00:07:10</a><br>Becoming Minister of State for Finance &amp; overseeing the OPW<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=430s">00:07:10</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=602s">00:10:02</a><br>Major projects, EU presidency stories &amp; diplomatic challenges<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=602s">00:10:02</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=683s">00:11:23</a><br>Investing in Offaly — heritage projects &amp; local wins<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=683s">00:11:23</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=761s">00:12:41</a><br>Losing his seat and moving into the Construction Industry Federation<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=761s">00:12:41</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=868s">00:14:28</a><br>Inside government: pressures, civil service, political realities<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=868s">00:14:28</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=991s">00:16:31</a><br>The 2007–2012 crash — warning signs, collapse &amp; survival<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=991s">00:16:31</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=1134s">00:18:54</a><br>Ireland’s infrastructure failures: water, electricity, planning delays<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=1134s">00:18:54</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=1281s">00:21:21</a><br>The metro judicial review &amp; structural reform frustrations<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=1281s">00:21:21</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=1341s">00:22:21</a><br>Lessons the construction sector must remember<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=1341s">00:22:21</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=1456s">00:24:16</a><br>Greed, over-expansion &amp; parallels with decentralisation<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=1456s">00:24:16</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=1584s">00:26:24</a><br>NAMA’s formation — opposition, consequences &amp; industry fallout<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=1584s">00:26:24</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=1865s">00:31:05</a><br>Could NAMA-style emergency powers fix today’s crises?<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=1865s">00:31:05</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=1933s">00:32:13</a><br>Machinery nostalgia — from Massey Ferguson to modern tech<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=1933s">00:32:13</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=2108s">00:35:08</a><br>The rise of advanced plant, automation &amp; industry innovation<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=2108s">00:35:08</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=2234s">00:37:14</a><br>Sustainability on sites — recycling, materials &amp; challenges<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=2234s">00:37:14</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=2418s">00:40:18</a><br>Energy, wind farms, solar, NIMBYism &amp; planning blockages<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=2418s">00:40:18</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=2590s">00:43:10</a><br>Transport, infrastructure and what Ireland should learn<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=2590s">00:43:10</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=2725s">00:45:25</a><br>Advice to young contractors &amp; pride in construction work<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=2725s">00:45:25</a> – End<br>Closing thoughts &amp; Ice Expo preview</p>]]>
      </content:encoded>
      <pubDate>Mon, 08 Dec 2025 13:47:58 +0000</pubDate>
      <author>Danielle McSorley</author>
      <enclosure url="https://media.transistor.fm/c13f2a4d/c9b31bfa.mp3" length="44235900" type="audio/mpeg"/>
      <itunes:author>Danielle McSorley</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/hrdznROdEhkzHQ6ultBBKkKPOgevkhVrPayYXSm2bPE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84NWQw/MWY5YmEwODBhZmEy/MTJmZWQyNDBmYmYz/MmM1Ny5wbmc.jpg"/>
      <itunes:duration>2762</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of the Ice Expo Podcast, we sit down with Tom Parlon — a man whose career spans farming, machinery, politics, and leadership at the highest levels of Ireland’s construction sector. From his early days on a small Offaly farm to becoming President of the IFA, a Government Minister, and Director General of the CIF, Tom shares a lifetime of insight.</p><p>This is an honest, funny, and deeply informative conversation with one of the most experienced voices in Irish public and industrial life.</p><p><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w">00:00</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=24s">00:00:24</a><br>Euro Auctions sponsor intro &amp; episode welcome<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=24s">00:00:24</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=71s">00:01:11</a><br>Introducing Tom Parlon — politician, IFA President, CIF leader<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=71s">00:01:11</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=155s">00:02:35</a><br>Early life on a small Offaly farm &amp; agricultural college<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=155s">00:02:35</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=199s">00:03:19</a><br>Staying in Ireland vs moving to Australia — farming expands<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=199s">00:03:19</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=241s">00:04:01</a><br>New Zealand scholarship &amp; contracting beginnings<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=241s">00:04:01</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=307s">00:05:07</a><br>Rising through the IFA to become President<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=307s">00:05:07</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=386s">00:06:26</a><br>Entering politics — joining the Progressive Democrats<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=386s">00:06:26</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=430s">00:07:10</a><br>Becoming Minister of State for Finance &amp; overseeing the OPW<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=430s">00:07:10</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=602s">00:10:02</a><br>Major projects, EU presidency stories &amp; diplomatic challenges<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=602s">00:10:02</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=683s">00:11:23</a><br>Investing in Offaly — heritage projects &amp; local wins<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=683s">00:11:23</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=761s">00:12:41</a><br>Losing his seat and moving into the Construction Industry Federation<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=761s">00:12:41</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=868s">00:14:28</a><br>Inside government: pressures, civil service, political realities<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=868s">00:14:28</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=991s">00:16:31</a><br>The 2007–2012 crash — warning signs, collapse &amp; survival<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=991s">00:16:31</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=1134s">00:18:54</a><br>Ireland’s infrastructure failures: water, electricity, planning delays<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=1134s">00:18:54</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=1281s">00:21:21</a><br>The metro judicial review &amp; structural reform frustrations<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=1281s">00:21:21</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=1341s">00:22:21</a><br>Lessons the construction sector must remember<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=1341s">00:22:21</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=1456s">00:24:16</a><br>Greed, over-expansion &amp; parallels with decentralisation<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=1456s">00:24:16</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=1584s">00:26:24</a><br>NAMA’s formation — opposition, consequences &amp; industry fallout<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=1584s">00:26:24</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=1865s">00:31:05</a><br>Could NAMA-style emergency powers fix today’s crises?<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=1865s">00:31:05</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=1933s">00:32:13</a><br>Machinery nostalgia — from Massey Ferguson to modern tech<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=1933s">00:32:13</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=2108s">00:35:08</a><br>The rise of advanced plant, automation &amp; industry innovation<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=2108s">00:35:08</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=2234s">00:37:14</a><br>Sustainability on sites — recycling, materials &amp; challenges<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=2234s">00:37:14</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=2418s">00:40:18</a><br>Energy, wind farms, solar, NIMBYism &amp; planning blockages<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=2418s">00:40:18</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=2590s">00:43:10</a><br>Transport, infrastructure and what Ireland should learn<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=2590s">00:43:10</a> – <a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=2725s">00:45:25</a><br>Advice to young contractors &amp; pride in construction work<br><a href="https://www.youtube.com/watch?v=OtJTWZ_Mn9w&amp;t=2725s">00:45:25</a> – End<br>Closing thoughts &amp; Ice Expo preview</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode 3: “From Microsoft to The HR Company: A Conversation with Philip Carney”</title>
      <itunes:episode>3</itunes:episode>
      <podcast:episode>3</podcast:episode>
      <itunes:title>Episode 3: “From Microsoft to The HR Company: A Conversation with Philip Carney”</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <description>
        <![CDATA[<p><strong>Description:</strong><br>In this inspiring episode of the <em>Ice Expo Podcast</em>, we dive deep into the career journey of Philip Carney, CEO and Founder of <strong>The HR Company</strong>. From his early beginnings in finance to working alongside <strong>Bill Gates</strong> at Microsoft, and ultimately launching one of Ireland’s leading HR consultancies — Philip shares lessons learned, challenges faced, and invaluable advice for small business owners navigating compliance and growth in today’s workplace.</p><p><strong>⏱️ Time Codes &amp; Highlights</strong></p><p><strong>00:00 – 00:05 | Introduction</strong><br>Danielle welcomes listeners to another episode of the <em>Ice Expo Podcast</em>, setting the stage for a conversation about leadership, business growth, and HR innovation.</p><p><strong>00:05 – 00:41 | Meet Philip Carney</strong><br>Philip shares his early background, beginning as an accountant with Nortel in Galway, and reflects on the career-shaping lessons that freedom and opportunity brought him as a young professional.</p><p><strong>00:41 – 02:28 | The Nortel Years</strong><br>He discusses Nortel’s groundbreaking approach to rotating leadership roles — giving employees exposure to multiple departments and teaching future leaders how to think broadly about business.</p><p><strong>02:28 – 03:42 | Enter Microsoft &amp; Bill Gates</strong><br>Philip recalls his time at Microsoft, working closely with <strong>Bill Gates</strong>, describing him as both “patient and impatient” — a visionary who taught him to “ask forgiveness, not permission.”</p><p><strong>03:42 – 05:12 | Leaving Corporate Life Behind</strong><br>After years in the corporate world, Philip explains why he left Microsoft to strike out on his own — seeking independence from bureaucracy and politics to build something more personal.</p><p><strong>05:12 – 06:43 | Founding The HR Company</strong><br>He describes the challenges of transitioning from global corporation to small startup, and how identifying a gap in HR administration and compliance sparked the company’s creation.</p><p><strong>06:43 – 09:01 | Early Clients &amp; Growth</strong><br>From signing their first major client, Analog Devices, to growing a national client base, Philip reflects on learning to sell, adapting to technology, and building trust one relationship at a time.</p><p><strong>09:01 – 12:25 | Advice for Small Businesses</strong><br>Philip shares powerful guidance for small employers — emphasizing the importance of <strong>compliance</strong>, fair procedure, and proactive HR systems to avoid costly mistakes.</p><p><strong>12:25 – 15:10 | Memorable HR Cases</strong><br>From shocking workplace incidents to complex legal disputes, Philip walks listeners through how process, patience, and empathy are essential in resolving HR challenges.</p><p><strong>15:10 – 17:58 | Lessons Learned &amp; Self-Reflection</strong><br>He offers candid reflections on his early career — wishing he’d been more assertive, and encouraging young professionals to believe in their abilities and take initiative.</p><p><strong>17:58 – 20:00 | Modern Challenges &amp; Compliance Trends</strong><br>The discussion turns to gender pay reporting, collective bargaining, and how today’s workplaces are shaped by ever-evolving compliance standards.</p><p><strong>20:00 – 23:20 | Inside The HR Company Today</strong><br>Philip outlines the company’s services — from compliance audits and employee handbooks to behavioural assessments and data protection tools — designed to make HR more human and efficient.</p><p><strong>23:20 – 26:16 | Behavioural Testing &amp; Recruitment Insights</strong><br>He explains why he never reads CVs, how personality assessments reveal true potential, and why understanding people’s behaviour leads to better hiring and happier teams.</p><p><strong>26:16 – 31:00 | Evolving Over 25 Years</strong><br>Marking 25 years in business, Philip reflects on growth, team development, and how training managers to handle issues early prevents escalation and builds stronger workplaces.</p><p><strong>31:00 – 37:36 | Culture, Generations &amp; The Future of Work</strong><br>Philip discusses evolving workplace culture, challenges facing younger generations post-COVID, and how businesses can adapt to changing communication and social dynamics.</p><p><strong>37:36 – 39:42 | The Future: AI &amp; Innovation</strong><br>Looking ahead, The HR Company plans to embrace <strong>AI</strong> responsibly — using it to enhance data insights while keeping “wisdom and human understanding” at the heart of HR.</p><p><strong>39:42 – 41:05 | Closing Thoughts</strong><br>Philip shares his passion for helping businesses succeed through people. The conversation ends with gratitude, inspiration, and an invitation to meet him at the next Ice Expo event.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>Description:</strong><br>In this inspiring episode of the <em>Ice Expo Podcast</em>, we dive deep into the career journey of Philip Carney, CEO and Founder of <strong>The HR Company</strong>. From his early beginnings in finance to working alongside <strong>Bill Gates</strong> at Microsoft, and ultimately launching one of Ireland’s leading HR consultancies — Philip shares lessons learned, challenges faced, and invaluable advice for small business owners navigating compliance and growth in today’s workplace.</p><p><strong>⏱️ Time Codes &amp; Highlights</strong></p><p><strong>00:00 – 00:05 | Introduction</strong><br>Danielle welcomes listeners to another episode of the <em>Ice Expo Podcast</em>, setting the stage for a conversation about leadership, business growth, and HR innovation.</p><p><strong>00:05 – 00:41 | Meet Philip Carney</strong><br>Philip shares his early background, beginning as an accountant with Nortel in Galway, and reflects on the career-shaping lessons that freedom and opportunity brought him as a young professional.</p><p><strong>00:41 – 02:28 | The Nortel Years</strong><br>He discusses Nortel’s groundbreaking approach to rotating leadership roles — giving employees exposure to multiple departments and teaching future leaders how to think broadly about business.</p><p><strong>02:28 – 03:42 | Enter Microsoft &amp; Bill Gates</strong><br>Philip recalls his time at Microsoft, working closely with <strong>Bill Gates</strong>, describing him as both “patient and impatient” — a visionary who taught him to “ask forgiveness, not permission.”</p><p><strong>03:42 – 05:12 | Leaving Corporate Life Behind</strong><br>After years in the corporate world, Philip explains why he left Microsoft to strike out on his own — seeking independence from bureaucracy and politics to build something more personal.</p><p><strong>05:12 – 06:43 | Founding The HR Company</strong><br>He describes the challenges of transitioning from global corporation to small startup, and how identifying a gap in HR administration and compliance sparked the company’s creation.</p><p><strong>06:43 – 09:01 | Early Clients &amp; Growth</strong><br>From signing their first major client, Analog Devices, to growing a national client base, Philip reflects on learning to sell, adapting to technology, and building trust one relationship at a time.</p><p><strong>09:01 – 12:25 | Advice for Small Businesses</strong><br>Philip shares powerful guidance for small employers — emphasizing the importance of <strong>compliance</strong>, fair procedure, and proactive HR systems to avoid costly mistakes.</p><p><strong>12:25 – 15:10 | Memorable HR Cases</strong><br>From shocking workplace incidents to complex legal disputes, Philip walks listeners through how process, patience, and empathy are essential in resolving HR challenges.</p><p><strong>15:10 – 17:58 | Lessons Learned &amp; Self-Reflection</strong><br>He offers candid reflections on his early career — wishing he’d been more assertive, and encouraging young professionals to believe in their abilities and take initiative.</p><p><strong>17:58 – 20:00 | Modern Challenges &amp; Compliance Trends</strong><br>The discussion turns to gender pay reporting, collective bargaining, and how today’s workplaces are shaped by ever-evolving compliance standards.</p><p><strong>20:00 – 23:20 | Inside The HR Company Today</strong><br>Philip outlines the company’s services — from compliance audits and employee handbooks to behavioural assessments and data protection tools — designed to make HR more human and efficient.</p><p><strong>23:20 – 26:16 | Behavioural Testing &amp; Recruitment Insights</strong><br>He explains why he never reads CVs, how personality assessments reveal true potential, and why understanding people’s behaviour leads to better hiring and happier teams.</p><p><strong>26:16 – 31:00 | Evolving Over 25 Years</strong><br>Marking 25 years in business, Philip reflects on growth, team development, and how training managers to handle issues early prevents escalation and builds stronger workplaces.</p><p><strong>31:00 – 37:36 | Culture, Generations &amp; The Future of Work</strong><br>Philip discusses evolving workplace culture, challenges facing younger generations post-COVID, and how businesses can adapt to changing communication and social dynamics.</p><p><strong>37:36 – 39:42 | The Future: AI &amp; Innovation</strong><br>Looking ahead, The HR Company plans to embrace <strong>AI</strong> responsibly — using it to enhance data insights while keeping “wisdom and human understanding” at the heart of HR.</p><p><strong>39:42 – 41:05 | Closing Thoughts</strong><br>Philip shares his passion for helping businesses succeed through people. The conversation ends with gratitude, inspiration, and an invitation to meet him at the next Ice Expo event.</p>]]>
      </content:encoded>
      <pubDate>Thu, 20 Nov 2025 11:30:00 +0000</pubDate>
      <author>Danielle McSorley</author>
      <enclosure url="https://media.transistor.fm/c1490777/87a7deba.mp3" length="40013915" type="audio/mpeg"/>
      <itunes:author>Danielle McSorley</itunes:author>
      <itunes:duration>2497</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><strong>Description:</strong><br>In this inspiring episode of the <em>Ice Expo Podcast</em>, we dive deep into the career journey of Philip Carney, CEO and Founder of <strong>The HR Company</strong>. From his early beginnings in finance to working alongside <strong>Bill Gates</strong> at Microsoft, and ultimately launching one of Ireland’s leading HR consultancies — Philip shares lessons learned, challenges faced, and invaluable advice for small business owners navigating compliance and growth in today’s workplace.</p><p><strong>⏱️ Time Codes &amp; Highlights</strong></p><p><strong>00:00 – 00:05 | Introduction</strong><br>Danielle welcomes listeners to another episode of the <em>Ice Expo Podcast</em>, setting the stage for a conversation about leadership, business growth, and HR innovation.</p><p><strong>00:05 – 00:41 | Meet Philip Carney</strong><br>Philip shares his early background, beginning as an accountant with Nortel in Galway, and reflects on the career-shaping lessons that freedom and opportunity brought him as a young professional.</p><p><strong>00:41 – 02:28 | The Nortel Years</strong><br>He discusses Nortel’s groundbreaking approach to rotating leadership roles — giving employees exposure to multiple departments and teaching future leaders how to think broadly about business.</p><p><strong>02:28 – 03:42 | Enter Microsoft &amp; Bill Gates</strong><br>Philip recalls his time at Microsoft, working closely with <strong>Bill Gates</strong>, describing him as both “patient and impatient” — a visionary who taught him to “ask forgiveness, not permission.”</p><p><strong>03:42 – 05:12 | Leaving Corporate Life Behind</strong><br>After years in the corporate world, Philip explains why he left Microsoft to strike out on his own — seeking independence from bureaucracy and politics to build something more personal.</p><p><strong>05:12 – 06:43 | Founding The HR Company</strong><br>He describes the challenges of transitioning from global corporation to small startup, and how identifying a gap in HR administration and compliance sparked the company’s creation.</p><p><strong>06:43 – 09:01 | Early Clients &amp; Growth</strong><br>From signing their first major client, Analog Devices, to growing a national client base, Philip reflects on learning to sell, adapting to technology, and building trust one relationship at a time.</p><p><strong>09:01 – 12:25 | Advice for Small Businesses</strong><br>Philip shares powerful guidance for small employers — emphasizing the importance of <strong>compliance</strong>, fair procedure, and proactive HR systems to avoid costly mistakes.</p><p><strong>12:25 – 15:10 | Memorable HR Cases</strong><br>From shocking workplace incidents to complex legal disputes, Philip walks listeners through how process, patience, and empathy are essential in resolving HR challenges.</p><p><strong>15:10 – 17:58 | Lessons Learned &amp; Self-Reflection</strong><br>He offers candid reflections on his early career — wishing he’d been more assertive, and encouraging young professionals to believe in their abilities and take initiative.</p><p><strong>17:58 – 20:00 | Modern Challenges &amp; Compliance Trends</strong><br>The discussion turns to gender pay reporting, collective bargaining, and how today’s workplaces are shaped by ever-evolving compliance standards.</p><p><strong>20:00 – 23:20 | Inside The HR Company Today</strong><br>Philip outlines the company’s services — from compliance audits and employee handbooks to behavioural assessments and data protection tools — designed to make HR more human and efficient.</p><p><strong>23:20 – 26:16 | Behavioural Testing &amp; Recruitment Insights</strong><br>He explains why he never reads CVs, how personality assessments reveal true potential, and why understanding people’s behaviour leads to better hiring and happier teams.</p><p><strong>26:16 – 31:00 | Evolving Over 25 Years</strong><br>Marking 25 years in business, Philip reflects on growth, team development, and how training managers to handle issues early prevents escalation and builds stronger workplaces.</p><p><strong>31:00 – 37:36 | Culture, Generations &amp; The Future of Work</strong><br>Philip discusses evolving workplace culture, challenges facing younger generations post-COVID, and how businesses can adapt to changing communication and social dynamics.</p><p><strong>37:36 – 39:42 | The Future: AI &amp; Innovation</strong><br>Looking ahead, The HR Company plans to embrace <strong>AI</strong> responsibly — using it to enhance data insights while keeping “wisdom and human understanding” at the heart of HR.</p><p><strong>39:42 – 41:05 | Closing Thoughts</strong><br>Philip shares his passion for helping businesses succeed through people. The conversation ends with gratitude, inspiration, and an invitation to meet him at the next Ice Expo event.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode 2: Glenn Ryan, Director of O'Neill and Brennan</title>
      <itunes:episode>2</itunes:episode>
      <podcast:episode>2</podcast:episode>
      <itunes:title>Episode 2: Glenn Ryan, Director of O'Neill and Brennan</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <description>
        <![CDATA[<p>Join us for Episode 2 of the ICE Expo Podcast as we sit down with Glenn Ryan, Director of O'Neill and Brennan, one of Ireland's longest-established recruitment agencies in the construction industry.</p><p>In this episode, Glenn shares his journey from teaching to recruitment, discusses the evolution of the construction industry in Ireland, and reveals how O'Neill and Brennan have been connecting talent with opportunity since the mid-1990s. We also dive into his remarkable football career, including captaining Kildare to an All-Ireland final in 1998 under legendary manager Mick O'Dwyer.</p><p><br></p><p>Visit O'Neill and Brennan's stand at ICE Expo in Punchestown this May!</p><p><strong>Sponsored by: Euro Auctions</strong></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Join us for Episode 2 of the ICE Expo Podcast as we sit down with Glenn Ryan, Director of O'Neill and Brennan, one of Ireland's longest-established recruitment agencies in the construction industry.</p><p>In this episode, Glenn shares his journey from teaching to recruitment, discusses the evolution of the construction industry in Ireland, and reveals how O'Neill and Brennan have been connecting talent with opportunity since the mid-1990s. We also dive into his remarkable football career, including captaining Kildare to an All-Ireland final in 1998 under legendary manager Mick O'Dwyer.</p><p><br></p><p>Visit O'Neill and Brennan's stand at ICE Expo in Punchestown this May!</p><p><strong>Sponsored by: Euro Auctions</strong></p>]]>
      </content:encoded>
      <pubDate>Sat, 08 Nov 2025 08:00:00 +0000</pubDate>
      <author>Danielle McSorley</author>
      <enclosure url="https://media.transistor.fm/df3eed58/ebf95f66.mp3" length="34218803" type="audio/mpeg"/>
      <itunes:author>Danielle McSorley</itunes:author>
      <itunes:duration>2135</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Join us for Episode 2 of the ICE Expo Podcast as we sit down with Glenn Ryan, Director of O'Neill and Brennan, one of Ireland's longest-established recruitment agencies in the construction industry.</p><p>In this episode, Glenn shares his journey from teaching to recruitment, discusses the evolution of the construction industry in Ireland, and reveals how O'Neill and Brennan have been connecting talent with opportunity since the mid-1990s. We also dive into his remarkable football career, including captaining Kildare to an All-Ireland final in 1998 under legendary manager Mick O'Dwyer.</p><p><br></p><p>Visit O'Neill and Brennan's stand at ICE Expo in Punchestown this May!</p><p><strong>Sponsored by: Euro Auctions</strong></p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode 1: Frank Smyth | From Apprentice to Multi-Brand Dealer</title>
      <itunes:episode>1</itunes:episode>
      <podcast:episode>1</podcast:episode>
      <itunes:title>Episode 1: Frank Smyth | From Apprentice to Multi-Brand Dealer</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/5b65ae29</link>
      <description>
        <![CDATA[<p>Welcome to the very first episode of the ICE Expo Podcast - where we lift the lid on construction and plant equipment!</p><p>In this inaugural episode, we sit down with Frank Smyth from FJS Plant to discuss his incredible journey in the construction equipment industry. From learning to drive tractors before he could ride a bike, to becoming a successful multi-brand dealer representing Kubota, Liugong, Furukawa, Marlo, and more.</p><p>Frank shares candid insights about:</p><ul><li>Growing up around machinery and finding his passion</li><li>Winning apprentice competitions and building his reputation</li><li>The evolution of FJS Plant and taking on major agencies</li><li>Ireland's first electric excavator and the future of the industry</li><li>The challenges facing dealers today</li><li>His motorbike racing career and journey to completing an Ironman</li><li>Building a strong company culture and developing the next generation</li></ul><p>This is a raw, honest conversation about life in the plant equipment business - the successes, the setbacks, and everything in between.</p><p><br></p><p>#ICEExpo #Construction #PlantEquipment #Podcast #Ireland #Kubota #ConstructionEquipment #HeavyMachinery #FJSPlant</p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Welcome to the very first episode of the ICE Expo Podcast - where we lift the lid on construction and plant equipment!</p><p>In this inaugural episode, we sit down with Frank Smyth from FJS Plant to discuss his incredible journey in the construction equipment industry. From learning to drive tractors before he could ride a bike, to becoming a successful multi-brand dealer representing Kubota, Liugong, Furukawa, Marlo, and more.</p><p>Frank shares candid insights about:</p><ul><li>Growing up around machinery and finding his passion</li><li>Winning apprentice competitions and building his reputation</li><li>The evolution of FJS Plant and taking on major agencies</li><li>Ireland's first electric excavator and the future of the industry</li><li>The challenges facing dealers today</li><li>His motorbike racing career and journey to completing an Ironman</li><li>Building a strong company culture and developing the next generation</li></ul><p>This is a raw, honest conversation about life in the plant equipment business - the successes, the setbacks, and everything in between.</p><p><br></p><p>#ICEExpo #Construction #PlantEquipment #Podcast #Ireland #Kubota #ConstructionEquipment #HeavyMachinery #FJSPlant</p><p><br></p>]]>
      </content:encoded>
      <pubDate>Sat, 01 Nov 2025 08:00:00 +0000</pubDate>
      <author>Danielle McSorley</author>
      <enclosure url="https://media.transistor.fm/5b65ae29/f14608a3.mp3" length="64853966" type="audio/mpeg"/>
      <itunes:author>Danielle McSorley</itunes:author>
      <itunes:duration>4050</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Welcome to the very first episode of the ICE Expo Podcast - where we lift the lid on construction and plant equipment!</p><p>In this inaugural episode, we sit down with Frank Smyth from FJS Plant to discuss his incredible journey in the construction equipment industry. From learning to drive tractors before he could ride a bike, to becoming a successful multi-brand dealer representing Kubota, Liugong, Furukawa, Marlo, and more.</p><p>Frank shares candid insights about:</p><ul><li>Growing up around machinery and finding his passion</li><li>Winning apprentice competitions and building his reputation</li><li>The evolution of FJS Plant and taking on major agencies</li><li>Ireland's first electric excavator and the future of the industry</li><li>The challenges facing dealers today</li><li>His motorbike racing career and journey to completing an Ironman</li><li>Building a strong company culture and developing the next generation</li></ul><p>This is a raw, honest conversation about life in the plant equipment business - the successes, the setbacks, and everything in between.</p><p><br></p><p>#ICEExpo #Construction #PlantEquipment #Podcast #Ireland #Kubota #ConstructionEquipment #HeavyMachinery #FJSPlant</p><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords>construction, plant, machinery</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/5b65ae29/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Welcome to The ICE Expo Podcast!</title>
      <itunes:title>Welcome to The ICE Expo Podcast!</itunes:title>
      <itunes:episodeType>trailer</itunes:episodeType>
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      <link>https://share.transistor.fm/s/b921c42d</link>
      <description>
        <![CDATA[]]>
      </description>
      <content:encoded>
        <![CDATA[]]>
      </content:encoded>
      <pubDate>Thu, 30 Oct 2025 11:31:02 +0000</pubDate>
      <author>Danielle McSorley</author>
      <enclosure url="https://media.transistor.fm/b921c42d/b2ef5d1e.mp3" length="253425" type="audio/mpeg"/>
      <itunes:author>Danielle McSorley</itunes:author>
      <itunes:duration>16</itunes:duration>
      <itunes:summary>
        <![CDATA[]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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