A core challenge for all health and life sciences organizations is the fragmented and decentralized nature of their data. Keen and Dr. Lambrecht agree that synthetic data can be used to remove barriers, improve efficiency and test approaches to extract more value from existing data, thereby driving innovation and enhancing patient outcomes. Tune in to hear their advice for all leaders interested in building or growing the utility of synthetic data for their organizations.

On this episode, Dr. Lehman shares her journey with Clairity, from the paper she read as a medical student that sparked the idea, to her experience navigating the new domain of image-based risk assessment with the FDA. Her current focus is on implementing the technology through education and advocacy.

Dr. Lehman is passionate about advancing medicine toward risk assessment and disease prevention. Understanding risk empowers patients and their health care providers to choose the best path. Dr. Lehman envisions a future where image-based risk information is accessible and available to improve health outcomes for all.

In this podcast episode, Dr. Batavia shares her ideas for improving clinical trials and delivering better therapies to patients. She is particularly interested in pragmatic trial designs where data and AI help reduce the burden of trial participation for patients and providers without compromising the collection of safety and efficacy data.

Dr. Batavia leaves us with her belief that bringing together multimodal health data is key to fully unlocking advanced analytics capabilities in clinical research and explains why achieving a first win is the springboard to building a culture of data-driven innovation.

In this episode, Zariffa joins Alex to discuss the evolution of AI in the pharmaceutical industry. She emphasizes the importance of a strong connection between business leaders and data scientists in scaling AI projects. Tune in to discover Zariffa’s formula for effective change management and her insights on the future of AI in pharma and health tech.

Now semiretired and consulting, Berger recently joined host Alex Maiersperger on the podcast. He explained that a true learning health care system removes the barriers between research and patient care. This goal requires digitization and integration of all health care data in a responsible way to better inform decision making, and it will need computing and analysis power the world has yet to master. It’s a big task, but Berger’s message is clear: If we continue to make progress, stay humble about what we don’t yet know and are kind to one another, we’ll get there.

In this episode, Daniel shares her leadership experience and explains why it is incremental that health care leadership can articulate the vision for technological change and define the associated value. Host Alex Maiersperger and Daniel discuss emerging AI use cases in the health care industry, such as ambient listening or code generation, which can improve productivity and experience and reduce burnout. Despite the infinite opportunities that new technologies bring, Daniel emphasizes the importance of upstream data collection, data quality, governance and inclusion, ensuring models and outcomes represent diverse populations to enhance health equity.

On this episode of The Health Pulse podcast, Said shares how a personal health scare illuminated for her how overwhelmed cancer patients feel when they face understanding their diagnosis and treatment options, finding the best providers and clinical trials, managing treatments and costs, and navigating their lives and relationships during treatment. The experience inspired her to launch the platform Outcomes4Me, which uses data and AI to help cancer patients become more informed and connected to improve their outcomes – at no cost.  

Tune in to learn more about the role of data in addressing disparities in cancer care and how generative AI is poised to revolutionize treatment.

On this episode, Dr. von Wagner joins Alex Maiersperger to discuss health data standardization, new regulations, and two pioneering data and AI projects at University Hospital Frankfurt. A team of experts came together at the hospital to integrate data from different sources into a dashboard that monitors trends in the development of antibiotic resistance, enabling optimization of treatments. In another project, they collaborate with another major university hospital and general practitioners to combine research and clinical data on rare diseases to help GPs with evidence-based diagnoses.

Dr. von Wagner is optimistic about the future of health care with AI-based solutions for clinical decision support, but also explains why risks and opportunities need to be evaluated carefully. He emphasizes that the interoperability, flexibility and scalability of AI-based solutions are key to a successful future.

Some of the GenAI use cases Profi is most excited about are in the health care space, helping providers accelerate tasks and glean valuable information for diagnostic and care decisions. She shares a balanced perspective on the possibilities and caution required when applying generative technology in health care and life sciences, highlighting the importance of explainable AI and a human in the loop.

On this episode of The Health Pulse podcast, SAS Global Medical Director Dr. Steve Kearney and host Alex Maiersperger discuss key considerations around the application of LLMs. Explore how organizations are improving data interoperability and converging across health care and life sciences – thus positively impacting patient outcomes and experiences.

On this episode of the Health Pulse Podcast, Dr. Vann discusses the importance of prevention, the public health response to the COVID-19 pandemic, lessons learned about closing gaps in data and analytics and resiliency.

Dr. Vann explains that effective public health strategies include strong relationships with local partners, communication and planning for health equity measures, like putting 40% of vaccines aside for historically marginalized communities. Data modernization is another crucial element for health organizations to serve their communities better. Requiring agencies to integrate data from different systems and ensuring the data is transparent and reliable is essential in making data-driven decisions as a public health agency. She explains how Guilford County partnered with SAS to create dashboards to monitor program performance and public health areas of focus, such as chronic diseases, cancer and environmental health, to make the best possible decisions for their community.

In this episode, Dr. Schaeffer speaks about the evolution of the bird flu and explains that North America, Europe, Asia and some African countries are in the midst of the largest bird flu outbreak, with millions of birds culled. Monitoring outbreaks is crucial to predict the future of health care and to prevent a human pandemic. She also talks about health equity and the importance of combining quantitative with qualitative data to understand population needs and challenges. This helps design effective programs that reduce inequities. There is currently a lack of qualitative data, leading to resource misalignments, Schaeffer explains. Combining interviews, focus groups and text data with advanced analytics could be the key to currently overlooked insights. Despite challenges the health care industry is facing, being an elite, world-ranked triathlete has taught Dr. Schaeffer there is always a way – that temporary discomfort leads to success. She is optimistic about the future of health care with the dedication of the public health workforce and cutting-edge software, supporting decision-making processes.

In this episode, Boulanger explains how Bayesian statistics uses probability and prediction to solve challenges in the increasingly complex world of clinical research and clinical trial design. Bayesian statistics allows researchers to expand decision making for clinical trials beyond its participants, which is imperative for trials targeting rare diseases. Looking forward, Boulanger is optimistic about the expansion of therapeutic innovation combined with digitalization and data science to meet the unmet needs of patients. 

All presentations represent the opinions of the presenter and do not represent the position or the opinion of SAS.

On this episode, host Alex Maiersperger and Winn talk about the role technology plays in integrating care systems. She tells us a big challenge is patients are often treated for conditions in isolation, without taking a whole-person approach. Data integration and deep partnerships across different health and social care providers are crucial for full transparency and insights into a person’s whole health, enabling providers and payers to make value-based care work and tailor care more effectively.

Simultaneously, Winn addresses some criticism value-based care models have received, as some don’t believe the concept is working. She explains the industry’s initial narrow view, believing the shift to value-based care is only a change of payment models. Winn emphasizes data integration and infrastructure around payment models are needed. Despite some of the challenges and criticism, she remains optimistic about value-based care models and their role in affordability, high quality care and high experience scores. 

All presentations represent the opinions of the presenter and do not represent the position or the opinion of SAS.

Da Silva is an international leader in medical informatics, health care and business strategy. He is currently Deputy Managing Director at BC Platforms, a Singapore-based global data science solutions leader in personalized health, drug discovery and life sciences research.

Guest host Antonio De Castro talks with da Silva about advancements in drug discovery and development by combining genetic data with phenotypic data. For example, synthetic control arms incorporate external health data into clinical trials to speed up drug development, reduce trial costs and address ethical concerns. Improved access to data from many research fields and the real world make the adoption of synthetic control arms possible. Da Silva explains the importance of trusted research environments (TRE) and trusted collaboration environments (TCE) in enabling highly dynamic research with analytics, while protecting citizens’ data privacy. Also critical to this work is the ability to harmonize and make comparable data from multiple sources and geographies. Da Silva leaves us with his thoughts on the importance of diversity and representation in clinical trials and the role of the Asia Pacific region as a growing R&D hub for life sciences.

All presentations represent the opinions of the presenter and do not represent the position or the opinion of SAS.

On this episode, Sani talks with SAS’ Antonio De Castro about the importance of ethnic diversity in genetic research. She explains that polygenetic risk scores, which calculate a single score for many variants in the human genome, are greatly improved when genetic samples from multiple ethnic groups are included. Sani and De Castro also discuss a range of considerations around making individual genetic information available to patients, providers and payers, including health data privacy, delivering practical recommendations to patients based on their genetics, and delivering the right information at the right time to improve health outcomes for individuals and the population.

All presentations represent the opinions of the presenter and do not represent the position or the opinion of SAS.

Building public health resilience - an approach that ensures public health systems have enough equipment and trained staff to respond to a pandemic - while maintaining the quality of routine health services, is a major need Redfield speaks about. He suggests redundant resources can be diverted to diagnostics for chronic diseases, when there is no pandemic. Dr. Redfield believes the great pandemic is yet to come, which will likely be a bird flu pandemic with significant mortality rates. Having the mRNA technology in place to produce effective vaccines, is key a scientific advancement Dr. Redfield speaks about. However, he also highlights manufacturing and scalability issues slow down a fast response. Despite some of the challenges public health agencies are facing, Dr. Redfield remains optimistic about the future, as he shares his confidence in science and the power of modern medicine. 

All presentations represent the opinions of the presenter and do not represent the position or the opinion of SAS.

On this episode, Kruse shares his company’s inception story with Alex. As a young scientist working on a clinical trial, Kruse realized that dated, print-based patient recruitment tactics weren’t working. He had learned a thing or two about online marketing from one of his side hustles and decided to take a leap. He launched Trials24 to digitalize patient recruitment and to speed up drug development timelines. The company’s digital-first approach helps address the lack of diversity in clinical research by targeting awareness campaigns to underserved communities and recruiting more diverse populations for clinical trials. 

Kruse knows digitalization is the future of patient recruitment, bringing better patient experiences and more representative clinical trials.

All presentations represent the opinions of the presenter and do not represent the position or the opinion of SAS.

In this episode of The Health Pulse, Doherty joins host Alex Maiersperger to discuss disparities in global health care and how access to high-quality, low-cost diagnostics can help close the gap. Doherty shares the shocking statistic that there are 0.23 doctors per 10,000 people in the world’s poorest countries. What’s more, diagnostic errors account for the deaths of 7 million children per year worldwide.

PERSOWN addresses devastating global health care access disparities with high-quality, affordable diagnostics with results in under two minutes. The company is working on assays for various applications, including COVID-19, tuberculosis, sepsis, breast cancer, Alzheimer’s disease and concussions. Doherty shares an inspiring vision of the role of technology in health care innovation and the importance of personal ownership of health care data.

All presentations represent the opinions of the presenter and do not represent the position or the opinion of SAS.

De Castro loves mathematics and problem solving and has a background in nutritional research. These passions shape his perspective on consumerism in health care and life sciences, where patient-centricity is contributing to significant advances, including decentralized clinical trials and more informed and engaged patient populations.

De Castro is infectiously optimistic that today’s global health care challenges will drive innovation that leads to a healthier tomorrow."

All presentations represent the opinions of the presenter and do not represent the position or the opinion of SAS.

Handfield speaks about the dependency on global supply chains for urgent medical supplies during the COVID-19 pandemic, such as masks and disinfectants, and inadequate national stock, due to a just-in-time inventory management system. Having strategic national stockpiles in place has become a major governmental and industry focus, as well as the effort to increase domestic sourcing of certain medical and pharmaceutical products. 

Handfield speaks about a shift towards regional supply chains and near shoring, a concept where a company transfers work to suppliers nearby in the region where possible, despite continuing to remain dependent on certain products from global supply chains. Finally, Handfield emphasizes that having the right technology, training and workforce in place, will be key to resilient and agile supply chain systems in the future.

All presentations represent the opinions of the presenter and do not represent the position or the opinion of SAS.

On this episode of The Health Pulse, positive thinker, business reinvention leader and writer Sotelo joins host Alex Maiersperger to share his insights as a supply chain leader for organizations including Johnson & Johnson, Teva Pharmaceuticals and PepsiCo. Forecast accuracy can never be perfect, and in a scenario full of disruptions, Sotelo argues that it’s more important to focus on agility and speed so that organizations can respond more effectively to disruptions. In his opinion, prioritization plays a big role, and the organizations that succeed are those that have both a strong leadership strategy and investment in technology and analytics to drive insights into keeping the strategy on track. The main focus now is regulating supply chains to ensure essential equipment is available. And, the new normal will prioritize both cost efficiency and reliability over cost efficiency alone.

When asked about a light at the end of the tunnel for pandemic-related disruption, Sotelo predicts we won’t see it before 2024. But, that doesn’t keep him from being optimistic about the role of supply chain leaders in shaping a better, more sustainable future. 

All presentations represent the opinions of the presenter and do not represent the position or the opinion of SAS.

Kas also speaks about the role of a digital twin for the future of health care and how far we are in the development. The twin is a full representation of the holistic health of a human, combining all health data from different sources into an avatar. Testing preventive or clinical measures on the avatar will enable a visualization of health outcomes, before implementing them on the human. 

Health care by default is another health care concept Kas introduces during the episode, including seamless health care via sensors in homes and automatic alerts to medical professionals.

Finally, he emphasizes the key to prevention and personalized medicine is data integration and encourages health care systems to reward providers and citizens for preventing, predicting and reversing diseases.  

All presentations represent the opinions of the presenter and do not represent the position or the opinion of SAS.

On this episode of The Health Pulse, Khozin joins host Alex Maiersperger to discuss how his organization is democratizing access to the best cancer care by bringing real-world evidence based tools to the point of care. As Khozin explains, only about 5% of cancer patients can access clinical trials. This means in oncology, clinical trial data often lacks external validity because it represents highly selective patient populations. CancerLinQ helps close the gap using real-world data to develop algorithmic support tools to inform personalized, multi-modal patient care in near-real time. Khozin also discusses precision medicine and reflects on how far we’ve come and opportunities to improve, particularly in the area of health care delivery. He also shares his perspective on regulatory science as translational science.

From deriving insight from complex data to tackling treatment artifacts we need to unlearn, Khozin shares his vision for improving precision and why data convergence at the point of care leaves him optimistic about a major inflection point for cancer treatment in the next 10 years.

Transcript available here.

All presentations represent the opinions of the presenter and do not represent the position or the opinion of SAS.

Brett Redman is the CEO of Transgrid in Australia. Transgrid operates and manages the high voltage electricity transmission network in New South Wales and the Australian Capital Territory … connecting generators, distributors and major end users. And Brett is a seasoned executive who has … among other roles … previously served as the CEO of AGL and the chair of the Australian Energy Council.

Just a decade ago, one could argue that the electricity industry was primarily a physical business, centralized in its existence, and with a very narrow view of customers and innovation. That world has changed drastically as innovation has shifted from the tangible to intangible. Hear from Brett his thoughts on how the industry is evolving and where we are headed into the future. 

About one in four Australian homes have rooftop solar panels, a larger share than in any other major economy, and the rate of installations far outpaces the global average. The country is well ahead of Germany, Japan and California, which are widely considered leaders in clean energy. But that great progress undoubtedly brings new complexities for grid operators and others who are tasked with ensuring uninterrupted service. We will hear from  Brett his perspectives on such challenges and initiatives that are top on mind for him. 

Have questions or would like to share your thoughts? Jump into the discussion and reach out to Sal at https://www.sas.com/en/experts/sal-gill.html.... Or email us at: ElectrifyingAIpodcast@sas.com

Learn more at http://www.sas.com/utilities.

All presentations represent the opinions of the presenter and do not represent the position or the opinion of SAS.

Maguire explains that platelets circulate in our blood, picking up information along the way, which makes them a ready source of biomarkers. In one project, Maguire’s team works closely with three large maternity hospitals in Dublin, Ireland, on a study that has found new diagnostic markers for preeclampsia. Preeclampsia is a huge problem worldwide, affecting one in ten pregnancies, and killing 50,000 women and 500,000 babies and causing 5 million premature births each year, according to Maguire. Her team’s goal on the project is to bring diagnostic data from blood platelets together with all other available data on a mother during pregnancy and apply Artificial Intelligence (AI) and machine learning (ML) to extract insights that can be delivered to a clinician to inform critical care decisions, such as when a baby should be born. The analysis of multimodal data that can then be delivered to the computer screen of a clinician is an experience Maguire describes as augmented intelligence to support clinical decision making.

Maguire says the ultimate dream of the team on this project is to partner with government and industry to bring the preeclampsia algorithm and diagnostic product to every woman who needs it around the world, saving lives. She also shares her thoughts on the importance of democratizing AI and analytics to improve knowledge sharing and collaboration from academia into the real world.

A transcript of this episode can be found here.

All presentations represent the opinions of the presenter and do not represent the position or the opinion of SAS.

SAS’ Data Ethics Practice applies a human-centric approach to upholding principles such as transparency, accountability and inclusivity in data science. Townsend challenges his team to start by considering the impact of technology on the most vulnerable populations. Understanding bias plays an imperative role. For example, Black neighborhoods in the US, like the one where Townsend grew up in Chicago, are more likely to be food deserts. The people in those communities lack access to healthy food and have poorer health outcomes as a result. When evaluating health data, it is critical to understand the facts and historical context behind the data in order to deliver effective decisions and solutions that are free of bias. Looking forward, Townsend is hopeful that the ethical development and deployment of AI-related technology can lead to brighter futures for all people.

A transcript of this episode can be found here.

All presentations represent the opinions of the presenter and do not represent the position or the opinion of SAS.

All presentations represent the opinions of the presenter and do not represent the position or the opinion of SAS.

Dr. Winn also shares his perspective on the role of health data convergence in improving health outcomes and the importance of using data from the community to improve scientific questions and address social determinants of health. When it comes to disparities in health care, we already know that a patient’s zip code has a significant impact on their health outcomes. Taken a step further, we can look at the implications of racism historically and identify how it is impacting health outcomes for African Americans today.

Another foundational value for Dr. Winn is respect for humanity. He describes his awe and humility at both the power and limitations of science in treating cancer. He recognizes that there are some cancers and diseases that even today’s best medicine cannot fix. This is when it is imperative for cancer centers to ensure patients have the best possible palliative care to support their transition from this life. Finally, Dr. Winn leaves us with his thoughts on the cancer center of the future and the importance of data to better understand population health and communities. 

All presentations represent the opinions of the presenter and do not represent the position or the opinion of SAS.

Craig and Greg further discuss the potential for decentralized trials to make participation in clinical research more convenient and accessible to diverse and representative patient populations. Unique support is required to achieve this objective. Decentralized trial participants need specialized technical and emotional support to ensure they have a positive experience and are able to stay compliant with study protocols. In developing nations, decentralized methods can help researchers expand their work into areas where infrastructure may be lacking, but it’s critical to be mindful of the digital divide and ensure that the appropriate support is provided.

Craig leaves us with his perspective on the role of decentralized trials in helping health care deliver clinical research as a care option. For example, the technology offers new ways to engage with non-investigator physicians to improve engagement with community health care and democratize access to clinical research.

A transcript of this episode can be found here. 

All presentations represent the opinions of the presenter and do not represent the position or the opinion of SAS.

A transcript of this episode can be found here. 

All presentations represent the opinions of the presenter and do not represent the position or the opinion of SAS.

All presentations represent the opinions of the presenter and do not represent the position or the opinion of SAS.

All presentations represent the opinions of the presenter and do not represent the position or the opinion of SAS.

All presentations represent the opinions of the presenter and do not represent the position or the opinion of SAS.

All presentations represent the opinions of the presenter and do not represent the position or the opinion of SAS.

All presentations represent the opinions of the presenter and do not represent the position or the opinion of SAS.

All presentations represent the opinions of the presenter and do not represent the position or the opinion of SAS.

Here are some of the resources we mentioned during the episode:

• Connect with Peter on: Twitter | LinkedIn
• Connect with Sal on: Twitter | LinkedIn
• Learn about Sal’s expertise
• Visit Rappahannock Electric Cooperative’s website
• Electrifying AI Spotify playlist
• SAS Energy & Utilities on the web
• Our new Electrifying AI landing page

Check out additional episodes of the Electrifying AI podcast series at sas.transistor.fm. 

• Subscribe to the Electrifying AI podcast so you never miss a future episode.
• Did you know that you can watch Electrifying AI too? Find our episodes on YouTube here.
• If you’d like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Electrifying AI podcast, send us an email to electrifyingaipodcast@sas.com. 

About our guest:

• Peter Muhoro is the vice president for strategy and technology at Rappahannock Electric Cooperative, a member-owned utility that provides electric service to almost 170,000 connections in portions of 22 Virginia counties. Peter has more than 15 years of experience in the energy industry, including roles at the National Rural Electric Cooperative Association, and leadership positions at co-ops in Texas and Virginia. He’s a board member for the Smart Electric Power Alliance and has earned a bachelor’s degree from Hampton University, and a master’s degree and Ph.D. from the University of Michigan.

About our host:

• Sal Gill heads digital strategy and market innovation for SAS Energy & Utilities. He has worked for major energy companies and seen firsthand how electricity transforms lives, from bringing power to remote communities to pioneering innovations that will accelerate renewable technologies. As the global community continues to seek alternatives to satisfy its appetite for energy, Sal is constantly searching for new ideas that take advantage of both the electric grid, known as the largest machine humans have ever built, and the greatest enabler of our time, data analytics.

All presentations represent the opinions of the presenter and do not represent the position or the opinion of SAS.

All presentations represent the opinions of the presenter and do not represent the position or the opinion of SAS.

Here are some of the resources we mentioned during the episode:

• Connect with Ahad on: LinkedIn
• Connect with Sal on: Twitter | LinkedIn
• Learn about Sal’s expertise
• Electrifying AI Spotify playlist
• SAS Energy & Utilities on the web
• Our new Electrifying AI landing page 

Check out additional episodes of the Electrifying AI podcast series at sas.transistor.fm. 

• Subscribe to the Electrifying AI podcast so you never miss a future episode.
• Did you know that you can watch Electrifying AI too? Find our episodes on YouTube here.
• If you’d like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Electrifying AI podcast, send us an email to electrifyingaipodcast@sas.com. 

About our guest:

• Ahad Esmaeilian is the director or business development for Avangrid, a diversified energy and utility company that boasts $30 billion in assets, and operations in 25 U.S. states and dozens of countries. Ahad earned a Master of Science in Electrical Engineering from the University of Tehran, a Master of Business Administration from Clarkson University and a Ph.D. in Electrical Engineering from Texas A&M University. His resume includes prior roles at the Smart Grid Center (TEES) and the New York Power Authority.

About our host:

• Sal Gill heads digital strategy and market innovation for SAS Energy & Utilities. He has worked for major energy companies and seen firsthand how electricity transforms lives, from bringing power to remote communities to pioneering innovations that will accelerate renewable technologies. As the global community continues to seek alternatives to satisfy its appetite for energy, Sal is constantly searching for new ideas that take advantage of both the electric grid, known as the largest machine humans have ever built, and the greatest enabler of our time, data analytics.

All presentations represent the opinions of the presenter and do not represent the position or the opinion of SAS.

All presentations represent the opinions of the presenter and do not represent the position or the opinion of SAS.

Here are some of the resources we mentioned during the episode:

• Learn more about environmental sustainability at Microsoft
• Dawn James on: Twitter | LinkedIn
• Connect with Sal on: Twitter | LinkedIn
• Learn about Sal’s expertise
• Electrifying AI Spotify playlist
• SAS Energy & Utilities on the web
• Our new Electrifying AI landing page

Check out additional episodes of the Electrifying AI podcast series at sas.transistor.fm. 

• Subscribe to the Electrifying AI podcast so you never miss a future episode.
• Did you know that you can watch Electrifying AI too? Find our episodes on YouTube here.
• If you’d like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Electrifying AI podcast, send us an email to electrifyingaipodcast@sas.com. 

About our guest:

• Dawn James is the U.S. director of sustainability and environmental sciences for Microsoft, and she has a track record of excellence that includes prior work at Halliburton and the U.S. Geological Survey. An energy industry veteran, Dawn studied geology at Franklin & Marshall College and California State University, Northridge, as well as data science and big data analytics at MIT. Dawn is a violinist, a geoscientist, a mom and a technology solutions professional.

About our host:

• Sal Gill heads digital strategy and market innovation for SAS Energy & Utilities. He has worked for major energy companies and seen firsthand how electricity transforms lives, from bringing power to remote communities to pioneering innovations that will accelerate renewable technologies. As the global community continues to seek alternatives to satisfy its appetite for energy, Sal is constantly searching for new ideas that take advantage of both the electric grid, known as the largest machine humans have ever built, and the greatest enabler of our time, data analytics.

All presentations represent the opinions of the presenter and do not represent the position or the opinion of SAS.

The Reimagine Marketing podcast explores how marketing organizations are re-inventing themselves in the age of the digital consumer. This episode features two of our global co-hosts, Wilson Raj and Steven Hofmans, as they review Season One episodes and guests, explore some of the hot topics facing marketers today and share some of the potential topics we’ll unpack during Season Two. 

This podcast covers: 

• Recaps of  
  • Episode 2: Butcher Shop as Math House – Connecting with Tomorrow's Digital Consumer, Today 
  • Episode 8: Ethical AI Meets Privacy – Avoid the Paparazzi Effect 
  • Episode 9: Digitizing Southern Hospitality 
• Potential topics we’ll cover in Season Two, including: 
  • Fan experience 
  • Marketing planning in the digital age 
  • The evolution of CX and how to make it more participatory. 
  • AI-powered marketing – the balance of artificial intelligence and human intelligence. 

We’re excited to share that you’ll now find us on our own dedicated channel – so go search for Reimagine Marketing on your favorite podcast platforms. Subscribe today for show notes, to hear previous episodes and to catch Season 2 content as it drops later this summer. Don’t forget to join us when we return with more personalities, paradigms and practices on the future of marketing and CX. Thank you for listening! 

Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm. 

• Subscribe to the Reimagine Marketing podcast so you never miss a future episode. 
• Visit sas.com/reimaginemarketingpodcast to learn more about our guests, upcoming episodes and more. 
• If you’d like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com. 

About our guests: 

• Wilson Raj is the Global Director of Customer Intelligence at SAS, responsible for the marketing of SAS’ AI-powered marketing solutions. He has been a marketing leader at Fortune Global 500® companies such as Microsoft, Medtronic and Philips, and advised C-level executives about digital strategy while at award-winning agencies Publicis Groupe, VML/Young & Rubicam and Wunderman. Wilson is often featured in keynotes and in major media publications such as Adweek, CMSWire, CRM Magazine, Forbes, InformationWeek, MarketingProfs, ZDNet, and more. 
• Steven Hofmans is a customer experience advisor on a mission to make every citizen a happy customer. Steven believes today’s customer experience needs to be personalized, zero effort, frictionless, proactive and about the customer. He helps marketing, sales and service departments to explore how they can revolutionize their marketing processes in order to reach that customer experience of the future. Using inspiring presentations and practical examples, he wants to show what proactive customer experience could look like. 

All presentations represent the opinions of the presenter and do not represent the position or the opinion of SAS.

All presentations represent the opinions of the presenter and do not represent the position or the opinion of SAS.

Here are some of the resources we mentioned during the episode:

• WhiteHouse.gov: President Biden’s Leaders Summit on Climate
• Dr. Joe Nyangon on Twitter | LinkedIn
• Joe’s recent webinar on DERs, grid resilience and regulatory innovation
• Connect with Sal: Twitter | LinkedIn
• Learn about Sal’s expertise
• Electrifying AI Spotify playlist
• SAS Energy & Utilities on the web

Check out additional episodes of the Electrifying AI podcast series at sas.transistor.fm. 

• Subscribe to the Electrifying AI podcast so you never miss a future episode.
• Did you know that you can watch Electrifying AI too? Find our episodes on YouTube here.
• If you’d like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Electrifying AI podcast, send us an email to electrifyingaipodcast@sas.com. 

About our guest:

• With more than 15 years of experience in the energy sector, Joe Nyangon leads the design and development of advanced analytics solutions targeting decarbonization, decentralization and digitalization domains at SAS. Joe was previously a postdoctoral researcher in energy economics and engineering systems at the Center for Energy and Environmental Policy at the University of Delaware. Before that, he was a consultant at the United Nations in New York and is a TED fellow. Joe earned a PhD from the University of Delaware and holds master’s degrees from Columbia University and the University of Greenwich. He’s an active member of the Institute of Electrical and Electronics Engineers, the Institute for Operations Research and Management Sciences, the United States Association for Energy Economics, the International Association for Energy Economics, and Project Management Institute.

About our host:

• Sal Gill heads digital strategy and market innovation for SAS Energy & Utilities. He has worked for major energy companies and seen firsthand how electricity transforms lives, from bringing power to remote communities to pioneering innovations that will accelerate renewable technologies. As the global community continues to seek alternatives to satisfy its appetite for energy, Sal is constantly searching for new ideas that take advantage of both the electric grid, known as the largest machine humans have ever built, and the greatest enabler of our time, data analytics.

All presentations represent the opinions of the presenter and do not represent the position or the opinion of SAS.

“The modern (today’s) definition of Southern Hospitality is combining the ease and comfort of a digital interaction with the trust that your individual experience is unique and important.” – Clark Twiddy 

In a “socially distant” market, the hotel industry is among the hardest hit. Like many industries, hospitality will see both substantial and subtle shifts in the post-pandemic era. In this episode of Reimagine Marketing, Wilson Raj welcomes Clark Twiddy, President of Twiddy & Company to examine a set of recovery scenarios for hotels. On the consumer side, Wilson and Clark explore what guests say will make them feel safe when traveling, including contactless check-ins and check-outs, and an added emphasis on trust. Because “luxury is not a price point, it’s an experience.” 

This podcast covers: 

• How hospitality and travel brands are rethinking marketing efforts, moving from transaction-oriented to value-oriented.  
• The importance of being fast and digitally relevant while building common trust to reinforce engagements and relationships. 
• How to develop new processes and implement new technologies to adapt quickly to a changing market 
• The significance of creating a culture that promotes agility, innovation and collaboration. 
• Considerations for accelerating not just recovery, but resiliency, in the hospitality industry. 

Here are some of the resources we mentioned during the episode: 

• Experience 2030 Pulse Report: The Acceleration of Digital Engagement, Personalization and Trust 
• Experience 2030 Resources: Learn more about what defines today’s customer experience and how consumers and brands will evolve through the year 2030. 
• Old-fashioned hospitality starts with cutting edge-analytics: Learn how SAS Analytics helps Twiddy & Company orchestrate the ideal vacation 
• Connect with Wilson: LinkedIn | Twitter 
• Connect with Clark: LinkedIn | Twitter | Twiddy & Company 

Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm. 

• Subscribe to the Reimagine Marketing podcast so you never miss a future episode. 
• Visit https://www.sas.com/en_us/explore/reimagine-marketing-podcast.html to learn more about our guests, upcoming episodes and more. 
• If you’d like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com. 

About our guests: 

• Wilson Raj is global director of customer intelligence for SAS, responsible for global marketing to establish, evolve and evangelize SAS’ analytics-powered marketing solutions. Raj has held global leadership positions in marketing at Fortune Global 500® companies including Microsoft, Novell. Medtronic, and Philips, and advised C-level executives about digital strategy while at award-winning agencies Publicis Groupe, VML/Young & Rubicam and Wunderman. Raj has been featured in major media publications such as Adweek, CMSWire, CNBC.com, Forbes, InformationWeek, MarTech Advisor, MarketingProfs, ZDNet and more.  
• Clark Twiddy is president of Twiddy & Company Realtors, a hospitality and property management firm along North Carolina's Outer Banks. With more than 40 years as a second-generation family business, Twiddy & Company balances personal experience for customers with an aggressive commitment to data-based innovation. As a small business, Twiddy & Company has been an early deployer of advanced technology in the vacation rental space nationally. 

All presentations represent the opinions of the presenter and do not represent the position or the opinion of SAS.

All presentations represent the opinions of the presenter and do not represent the position or the opinion of SAS.

Here are some of the resources we mentioned during the episode:

·      Dean Bill Boulding on Twitter | LinkedIn

·      Duke University’s Fuqua School of Business on Twitter | LinkedIn

·      Duke Fuqua’s website

·      Connect with Sal: Twitter | LinkedIn

·      Learn about Sal’s expertise

·      Electrifying AI Spotify playlist

·      SAS Energy & Utilities on the web

Check out additional episodes of the Electrifying AI podcast series at sas.transistor.fm. 

• Subscribe to the Electrifying AI podcast so you never miss a future episode.
• Did you know that you can watch Electrifying AI too? Find our episodes on YouTube here.
• If you’d like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Electrifying AI podcast, send us an email to electrifyingaipodcast@sas.com. 

About our guest:

• Bill Boulding is the dean and J.B. Fuqua Professor of Business Administration at Duke University’s Fuqua School of Business. He serves as a member of the World Economic Forum’s Council on Values and the board of the Graduate Management Admission Council, which is the organization that administers the GMAT exam. He received his BA in Economics from Swarthmore College and his Ph.D. in Managerial Sciences and Applied Economics from the Wharton School, University of Pennsylvania. His research interests lie at the intersection of management, marketing and strategy. Of particular interest to Dean Boulding is evaluating how managers make decisions and how consumers respond to those decisions.

About our host:

• Sal Gill heads digital strategy and market innovation for SAS Energy & Utilities. He has worked for major energy companies and seen firsthand how electricity transforms lives, from bringing power to remote communities to pioneering innovations that will accelerate renewable technologies. As the global community continues to seek alternatives to satisfy its appetite for energy, Sal is constantly searching for new ideas that take advantage of both the electric grid, known as the largest machine humans have ever built, and the greatest enabler of our time, data analytics.

All presentations represent the opinions of the presenter and do not represent the position or the opinion of SAS.

In this episode of Reimagine Marketing, Steven Hofmans welcomes Mieke De Ketelaere of IMEC and Ruben Missine of Colruyt Group to discuss artificial intelligence and ethics. Steven, Mieke and Ruben explore the potential risk of AI for consumers and citizens today, how consumers can protect themselves from unethical AI, and how companies should organize to ensure ethical AI approaches. 

This podcast covers: 

• How digital privacy is like celebrity – and whether AI is the next paparazzi. 
• The potential for AI to democratize data, and how the most trustworthy organizations will prevail (not the most competent). 
• The concept of weaponizing AI and how to define when something is ethical or not. 
• Considerations for AI managers when faced with ethical AI issues and issues surrounding unconscious bias. 
• How companies can develop a good inner compass for ethical AI and how to monitor and train models for what they are intended to accomplish. 
• Consumer protections from unethical AI. 

Here are some of the resources we mentioned during the episode: 

• Ethics Guidelines for Trustworthy Artificial Intelligence (AI), presented by the High-Level Expert Group on AI (AI HLEG) to the European Commission, April 2019 
• Resources from Mieke De Ketelaere: Check out gmdeketelaere.com for information about her latest book – Wanted: Human-AI Translators, keynote details and more. 

Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm. 

• Subscribe to the Reimagine Marketing podcast so you never miss a future episode. 
• Visit https://www.sas.com/en_us/explore/reimagine-marketing-podcast.html to learn more about our guests, upcoming episodes and more. 
• If you’d like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com. 

About our guests: 

• Steven Hofmans is a customer experience advisor on a mission to make every citizen a happy customer. Steven believes today’s customer experience needs to be personalized, zero effort, frictionless, proactive and about the customer. He helps marketing, sales and service departments to explore how they can revolutionize their marketing processes in order to reach that customer experience of the future. Using inspiring presentations and practical examples, he wants to show what proactive customer experience could look like. 
• Mieke De Ketelaere is Program Director AI at IMEC. Mieke specialized in robotics and artificial intelligence during her studies, and over the last 25 years, she has worked for several multinationals including IBM, Microsoft, SAP and SAS, focused on all aspects of data and analytics. At IMEC, Mieke is responsible for the development and rollout of AI strategy. Mieke is a frequently requested keynote speaker on the topics of digitalization, demystifying AI and data privacy and a bestselling author. Her book Wanted: Human-AI Translators is available for pre-order now. 
• Ruben Missine is the division manager of business analytics, intelligence and digital transformation at Colruyt Group, a retailer in Belgium that is known and proud to be very active around ethical and sustainable business practices. Ruben holds a master’s degree in history and business administration and has helped different AI teams grow cross department making an impact on the customer experience and society.  

All presentations represent the opinions of the presenter and do not represent the position or the opinion of SAS.

All presentations represent the opinions of the presenter and do not represent the position or the opinion of SAS.

Join us again in two weeks as the dean of Duke University’s Fuqua School of Business talks with us about leadership, change management and decarbonization. 

Here are some of the resources we mentioned during the episode: 

• Julia Hamm on Twitter | LinkedIn 
• SEPA on Twitter | LinkedIn 
• SEPA’s website 
• Connect with Sal: Twitter | LinkedIn 
• Learn about Sal’s expertise 
• Electrifying AI Spotify playlist 
• SAS Energy & Utilities on the web 

Check out additional episodes of the Electrifying AI podcast series at sas.transistor.fm.  

• Subscribe to the Electrifying AI podcast so you never miss a future episode. 
• Did you know that you can watch Electrifying AI too? Find our episodes on YouTube here. 
• If you’d like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Electrifying AI podcast, send us an email to electrifyingaipodcast@sas.com.  

About our guest: 

• Julia Hamm has served as SEPA’s president and CEO since 2004, providing leadership and strategic direction for the organization. She is responsible for guiding and overseeing all of SEPA’s research, education and collaboration activities for its 1,200 member companies and the broader energy industry. Julia is a visionary leader at the center of the transformation underway in the electric power sector to a clean and modern energy future. For the past 20 years she has been advising and collaborating with utilities, solution providers and government agencies on business models, grid modernization, and clean energy policies, strategies and programs.  

About our host: 

• Sal Gill heads digital strategy and market innovation for SAS Energy & Utilities. He has worked for major energy companies and seen firsthand how electricity transforms lives, from bringing power to remote communities to pioneering innovations that will accelerate renewable technologies. As the global community continues to seek alternatives to satisfy its appetite for energy, Sal is constantly searching for new ideas that take advantage of both the electric grid, known as the largest machine humans have ever built, and the greatest enabler of our time, data analytics. 

All presentations represent the opinions of the presenter and do not represent the position or the opinion of SAS.

In this episode of Reimagine Marketing, Wilson Raj and Daniel Newman discuss one of the key goals of our Experience 2030 global research – to identify the buzzwords we’re all hearing and to identify what’s real and what’s not, what’s practical and what’s hype. Wilson and Daniel demystify themes such as AI, the customer journey, real-time analytics and the supposed death of the CMO. Learn about the actionable steps featured in the Experience 2030 playbook and hear several customer examples. 

In prior episodes, Wilson and Daniel focused on key themes of the global Experience 2030 study: smart and immersive technologies, loyalty in the digital age the evolving nature of trust. This episode highlights some key actions brands can take NOW to prepare for customer experiences in the future. 

Here are some of the resources we mentioned during the episode: 

• Experience 2030 Resources: Learn more about what defines today’s customer experience and how consumers and brands will evolve through the year 2030. 
• Discover more resources from Futurum Research: https://futurumresearch.com/  
• Connect with Daniel: LinkedIn | Twitter  
• Connect with Wilson: LinkedIn | Twitter 

Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm. 

• Subscribe to the Reimagine Marketing podcast so you never miss a future episode.  
• Visit https://www.sas.com/en_us/explore/reimagine-marketing-podcast.html to learn more about our guests, upcoming episodes and more.  
• If you’d like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com.  

About our guests: 

• Wilson Raj is global director of customer intelligence for SAS, responsible for global marketing to establish, evolve and evangelize SAS’ analytics-powered marketing solutions. Raj has held global leadership positions in marketing at Fortune Global 500® companies including Microsoft, Novell. Medtronic, and Philips, and advised C-level executives about digital strategy while at award-winning agencies Publicis Groupe, VML/Young & Rubicam and Wunderman. Raj has been featured in major media publications such as Adweek, CMSWire, CNBC.com, Forbes, InformationWeek, MarTech Advisor, MarketingProfs, ZDNet and more.  
• Daniel Newman is the Principal Analyst and founding partner of Futurum Research and the CEO of Broadsuite Media Group. Newman works with the world’s largest technology brands exploring digital transformation and how it is influencing the enterprise. From big data to IoT to cloud computing, Newman makes the connections between business, people and tech that companies need in order to benefit most from their technology projects. 

All presentations represent the opinions of the presenter and do not represent the position or the opinion of SAS.

All presentations represent the opinions of the presenter and do not represent the position or the opinion of SAS.

Join us again in two weeks as the president and CEO of the Smart Electric Power Alliance talks with us about the path to carbon-free energy. 

Here are some of the resources we mentioned during the episode: 

• David Roberts on Twitter 
• Volts, David’s new online community 
• David’s archive at Vox 
• More on “shifting baselines syndrome” 
• Connect with Sal: Twitter | LinkedIn 
• Learn about Sal’s expertise 
• Electrifying AI Spotify playlist 
• SAS Energy & Utilities on the web 

Check out additional episodes of the Electrifying AI podcast series at sas.transistor.fm.  

• Subscribe to the Electrifying AI podcast so you never miss a future episode. 
• Did you know that you can watch Electrifying AI too? Find our episodes on YouTube here. 
• If you’d like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Electrifying AI podcast, send us an email to electrifyingaipodcast@sas.com.  

About our guest: 

• David Robertsis a journalist who has spent more than 15 years thinking and writing about the intersection of clean energy and politics. For much of that time he wrote for Grist and Vox, but he’s recently created his own online community called, appropriately enough, Volts. David has appeared on a variety of TV shows, radio programs, and podcasts, such as MSNBC’s All In with Chris Hayes, Pod Save America and the Why is this Happening? podcast. 

About our host: 

• Sal Gill heads digital strategy and market innovation for SAS Energy & Utilities. He has worked for major energy companies and seen firsthand how electricity transforms lives, from bringing power to remote communities to pioneering innovations that will accelerate renewable technologies. As the global community continues to seek alternatives to satisfy its appetite for energy, Sal is constantly searching for new ideas that take advantage of both the electric grid, known as the largest machine humans have ever built, and the greatest enabler of our time, data analytics. 

All presentations represent the opinions of the presenter and do not represent the position or the opinion of SAS.

There’s no doubt that the brands that can create personalized engagements with smart and immersive technologies will also boost both loyalty and profitability. But there’s a catch. Customers have some serious concerns about how their data is being used, stored and shared. 

This episode of Reimagine Marketing focuses on the exchange of value between brands and consumers, and what companies can do from a data and marketing perspective to engender trust from their customers. Wilson Raj and Daniel Newman discuss how brands can offer the perfect blend of trust and technology. 

Join us for the next episode of Reimagine Marketing as Wilson and Daniel highlight some key actions brands can take NOW to prepare for customer experiences in the future. 

Here are some of the resources we mentioned during the episode: 

• Experience 2030 Resources: Learn more about what defines today’s customer experience and how consumers and brands will evolve through the year 2030. 
• Discover more resources from Futurum Research: https://futurumresearch.com/  
• Connect with Daniel: LinkedIn | Twitter  
• Connect with Wilson: LinkedIn | Twitter 

Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm. 

• Subscribe to the Reimagine Marketing podcast so you never miss a future episode.  
• Visit https://www.sas.com/en_us/explore/reimagine-marketing-podcast.html to learn more about our guests, upcoming episodes and more.  
• If you’d like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com.  

About our guests: 

• Wilson Raj is global director of customer intelligence for SAS, responsible for global marketing to establish, evolve and evangelize SAS’ analytics-powered marketing solutions. Raj has held global leadership positions in marketing at Fortune Global 500® companies including Microsoft, Novell. Medtronic, and Philips, and advised C-level executives about digital strategy while at award-winning agencies Publicis Groupe, VML/Young & Rubicam and Wunderman. Raj has been featured in major media publications such as Adweek, CMSWire, CNBC.com, Forbes, InformationWeek, MarTech Advisor, MarketingProfs, ZDNet and more.  
• Daniel Newman is the Principal Analyst and founding partner of Futurum Research and the CEO of Broadsuite Media Group. Newman works with the world’s largest technology brands exploring digital transformation and how it is influencing the enterprise. From big data to IoT to cloud computing, Newman makes the connections between business, people and tech that companies need in order to benefit most from their technology projects. 

All presentations represent the opinions of the presenter and do not represent the position or the opinion of SAS.

It’s not about loyalty programs, it’s about a loyalty mindset – a loyalty program has to be but one arrow in your quiver.  

In this episode of the Reimagine Marketing podcast, Wilson Raj and Daniel Newman discuss how loyalty begins before a customer becomes – or even considers becoming – a customer. Wilson and Daniel showcase the Orlando Magic as an example of implied loyalty (recognition, engagement, transaction loyalty), and share examples of brands who use these loyalty types to infuse loyalty throughout the customer journey. 

Join us for our next Reimagine Marketing episode where we’ll address the issue of digital trust and how brands can offer the perfect blend of trust and technology.  

Here are some of the resources we mentioned during the episode:  

• Experience 2030 Resources: Learn more about what defines today’s customer experience and how consumers and brands will evolve through the year 2030. 
• Discover more resources from Futurum Research: https://futurumresearch.com/  
• Connect with Daniel: LinkedIn | Twitter  
• Connect with Wilson: LinkedIn | Twitter 

Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm. 

• Subscribe to the Reimagine Marketing podcast so you never miss a future episode.  
• Visit https://www.sas.com/en_us/explore/reimagine-marketing-podcast.html to learn more about our guests, upcoming episodes and more.  
• If you’d like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com.  

About our guests: 

• Wilson Raj is global director of customer intelligence for SAS, responsible for global marketing to establish, evolve and evangelize SAS’ analytics-powered marketing solutions. Raj has held global leadership positions in marketing at Fortune Global 500® companies including Microsoft, Novell. Medtronic, and Philips, and advised C-level executives about digital strategy while at award-winning agencies Publicis Groupe, VML/Young & Rubicam and Wunderman. Raj has been featured in major media publications such as Adweek, CMSWire, CNBC.com, Forbes, InformationWeek, MarTech Advisor, MarketingProfs, ZDNet and more.  
• Daniel Newman is the Principal Analyst and founding partner of Futurum Research and the CEO of Broadsuite Media Group. Newman works with the world’s largest technology brands exploring digital transformation and how it is influencing the enterprise. From big data to IoT to cloud computing, Newman makes the connections between business, people and tech that companies need in order to benefit most from their technology projects. 

All presentations represent the opinions of the presenter and do not represent the position or the opinion of SAS.

All presentations represent the opinions of the presenter and do not represent the position or the opinion of SAS.

How immersive do people really want their tech to be?  

Consumers are dipping their toes in immersive technology, whether they even realize it or not. And the opportunities created for brands to engage with their consumers through Snapchat and Instagram filters, heads-up driving displays, and augmented reality shopping experiences. 

In this episode of the Reimagine Marketing podcast, Wilson Raj and Daniel Newman chat about how brands need to reinvent themselves to keep up with tech-savvy consumers. Wilson and Daniel discuss different types of immersive tech (including augmented reality, chatbots and IoT/sensor-driven world), the findings from our Experience 2030 research and share industry specifics from retail, banking and manufacturing. 

Join us for the next episode of the Reimagine Marketing podcast as Wilson and Daniel continue their deep dive into Experience 2030. They will talk about how brands can build, sustain and strengthen brand loyalty in the digital age. 

Here are some of the resources we mentioned during the episode: 

• Experience 2030 Resources: Learn more about what defines today’s customer experience and how consumers and brands will evolve through the year 2030. 
• Discover more resources from Futurum Research: https://futurumresearch.com/  
• Connect with Daniel: LinkedIn | Twitter  
• Connect with Wilson: LinkedIn | Twitter 

Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm. 

• Subscribe to the Reimagine Marketing podcast so you never miss a future episode.  
• Visit https://www.sas.com/en_us/explore/reimagine-marketing-podcast.html to learn more about our guests, upcoming episodes and more.  
• If you’d like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com.  

About our guests: 

• Wilson Raj is global director of customer intelligence for SAS, responsible for global marketing to establish, evolve and evangelize SAS’ analytics-powered marketing solutions. Raj has held global leadership positions in marketing at Fortune Global 500® companies including Microsoft, Novell. Medtronic, and Philips, and advised C-level executives about digital strategy while at award-winning agencies Publicis Groupe, VML/Young & Rubicam and Wunderman. Raj has been featured in major media publications such as Adweek, CMSWire, CNBC.com, Forbes, InformationWeek, MarTech Advisor, MarketingProfs, ZDNet and more.  
• Daniel Newman is the Principal Analyst and founding partner of Futurum Research and the CEO of Broadsuite Media Group. Newman works with the world’s largest technology brands exploring digital transformation and how it is influencing the enterprise. From big data to IoT to cloud computing, Newman makes the connections between business, people and tech that companies need in order to benefit most from their technology projects. 

All presentations represent the opinions of the presenter and do not represent the position or the opinion of SAS.

All presentations represent the opinions of the presenter and do not represent the position or the opinion of SAS.

All presentations represent the opinions of the presenter and do not represent the position or the opinion of SAS.

From an idea that started at a trashcan, Wilson Raj welcomes Daniel Newman, Principal Analyst and Founding Partner of Futurum Research, to discuss what the future of customer experience will look like and how technology will change the way we engage – with brands, with content and with each other.  

This episode of Reimagine Marketing introduces the audience to Experience 2030, a collaboration between SAS and Futurum Research. This ambitious, global survey – involving 4,000 consumers, executives, marketers and tech experts – led us to five key themes that will inform the future of CX, including smart technology, immersive technology, trust-enabling technology, loyalty in the digital age and agility & automation. 

• What will the future of customer experience look like?  
• How will technologies like AI, smart devices, drones, virtual and augmented reality change the way consumers and brands relate to each other?  

Join us next time as Wilson Raj welcomes back Daniel Newman to the Reimagine Marketing podcast. Wilson and Daniel will discuss immersive technology and how brands can reinvent themselves to keep up with tech-savvy consumers. 

Here are some of the resources we mentioned during the episode: 

• Experience 2030 Resources: Learn more about what defines today’s customer experience and how consumers and brands will evolve through the year 2030. 
• Discover more resources from Futurum Research: https://futurumresearch.com/  
• Connect with Daniel: LinkedIn | Twitter  
• Connect with Wilson: LinkedIn | Twitter 

Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm.  

• Subscribe to the Reimagine Marketing podcast so you never miss a future episode.  
• Visit https://www.sas.com/en_us/explore/reimagine-marketing-podcast.html to learn more about our guests, upcoming episodes and more.  
• If you’d like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com.  

About our guests: 

• Wilson Raj is global director of customer intelligence for SAS, responsible for global marketing to establish, evolve and evangelize SAS’ analytics-powered marketing solutions. Raj has held global leadership positions in marketing at Fortune Global 500® companies including Microsoft, Novell. Medtronic, and Philips, and advised C-level executives about digital strategy while at award-winning agencies Publicis Groupe, VML/Young & Rubicam and Wunderman. Raj has been featured in major media publications such as Adweek, CMSWire, CNBC.com, Forbes, InformationWeek, MarTech Advisor, MarketingProfs, ZDNet and more.  
• Daniel Newman is the Principal Analyst and founding partner of Futurum Research and the CEO of Broadsuite Media Group. Newman works with the world’s largest technology brands exploring digital transformation and how it is influencing the enterprise. From big data to IoT to cloud computing, Newman makes the connections between business, people and tech that companies need in order to benefit most from their technology projects. 

All presentations represent the opinions of the presenter and do not represent the position or the opinion of SAS.

In this episode of Reimagine Marketing, Wilson Raj welcomes guest Bernard Marr, best-selling author, futurist and strategic business advisor. Wilson and Bernard discuss the impacts of disruptions (COVID-19, economic uncertainty, etc.) on consumer behaviors and CX trends and answer key questions about how the consumer engagements and brand relationships may be shifting or evolving in this new environment. 

This podcast covers: 

• Why this topic important, and why we’re having this particular conversation right now. 
• What we’re seeing across other industries, what trends are rising, what issues CX leaders typically face and the role of technology and data. 
• How we’ve seen marketers address these challenges and how others have overcome these hurdles. 
• What listeners can do right now and what’s coming next. 

Join us next time as Wilson Raj welcomes Daniel Newman – principal analyst and founder of Futurum Research – to the Reimagine Marketing podcast. Wilson and Daniel will spend several episodes diving into our Experience 2030 global research and provide the macro trends we uncovered about how consumers, brands and technology will evolve through 2030. 

Here are some of the resources we mentioned during the episode: 

• Connecting with the New Digital Customer: An on-demand webinar featuring Wilson and Bernard, as they discuss why marketers must adopt new operating models that involve integrated technology investments in analytics and automation. 
• Experience 2030 Pulse Report: A re-examination of our prior research providing context, clarity and confidence for today and tomorrow 
• Resources from Bernard Marr: Check out bernardmarr.com for his latest book, articles, videos and more. 
• Connect with Bernard: LinkedIn | Twitter | Instagram | Podcast | YouTube 
• Connect with Wilson: LinkedIn | Twitter 

Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm.  

• Subscribe to the Reimagine Marketing podcast so you never miss a future episode.  
• Visit https://www.sas.com/en_us/explore/reimagine-marketing-podcast.html to learn more about our guests, upcoming episodes and more.  
• If you’d like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com.   

About our guests: 

• Wilson Raj is global director of customer intelligence for SAS, responsible for global marketing to establish, evolve and evangelize SAS’ analytics-powered marketing solutions. Raj has held global leadership positions in marketing at Fortune Global 500® companies including Microsoft, Novell. Medtronic, and Philips, and advised C-level executives about digital strategy while at award-winning agencies Publicis Groupe, VML/Young & Rubicam and Wunderman. Raj has been featured in major media publications such as Adweek, CMSWire, CNBC.com, Forbes, InformationWeek, MarTech Advisor, MarketingProfs, ZDNet and more.  
• Bernard Marr is a world-renowned futurist, influencer and thought leader in the field of business and technology. He is the author of 18 best-selling books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organizations. He has 2 million social media followers and was ranked by LinkedIn as one of the top 5 business influencers in the world and the No 1 influencer in the UK. 

All presentations represent the opinions of the presenter and do not represent the position or the opinion of SAS.

“A brand isn’t what you say it is, it’s what people say it is when you stop talking.” – Justin Theng 

In this debut episode of Reimagine Marketing, marketing pundits Steven Hofmans, Wilson Raj and Justin Theng dive into the key challenges that marketers are facing today, including the impact of the COVID-19 pandemic on brands and customer loyalty.  

In this episode, Steven, Wilson and Justin start off by sharing the quotes that define their craft and discuss: 

• How to decipher between hype and innovation, the importance of customer satisfaction and frictionless customer journeys. 
• The full-circle evolution of marketing and why customer delight should underpin everything you do. 
• Tapping into an essence and an ethos that defines your brand to the folks who matter, and the importance of brand authenticity and empathy.  

Join us next time as Wilson Raj welcomes Bernard Marr – best-selling author, keynote speaker, futurist, and strategic business and technology advisor– to the Reimagine Marketing podcast. Wilson and Bernard will discuss how to connect with the new digital customer. In a “socially distant” world, the use of smart and immersive digital technology and AI-fueled automation isn’t an option – it’s inescapable. If consumers amplify their digital expectations, then brands must keep pace. 

Here are some of the resources we mentioned during the episode. 

• Experience 2030 Interactive Portal 
  Discover a wealth of resources to help you to future-proof your customer experience strategy. 
• Customer Experience - Now and Into the Future
  Read this e-book to learn about five key trends to focus on for the coming decade.  

Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm. 

• Subscribe to the Reimagine Marketing podcast so you never miss a future episode. 
• Visit https://www.sas.com/en_us/explore/reimagine-marketing-podcast.html to learn more about our guests, upcoming episodes and more. 
• If you’d like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com. 

About our hosts: 

Steven Hofmans is a customer experience advisor on a mission to make every citizen a happy customer. Steven believes today’s customer experience needs to be personalized, zero effort, frictionless, proactive and about the customer. He helps marketing, sales and service departments to explore how they can revolutionize their marketing processes in order to reach that customer experience of the future. Using inspiring presentations and practical examples, he wants to show what proactive customer experience could look like. 

Wilson Raj is global director of customer intelligence for SAS, responsible for global marketing to establish, evolve and evangelize SAS’ analytics-powered marketing solutions. Raj has held global leadership positions in marketing at Fortune Global 500® companies including Microsoft, Novell. Medtronic, and Philips, and advised C-level executives about digital strategy while at award-winning agencies Publicis Groupe, VML/Young & Rubicam and Wunderman. Raj has been featured in major media publications such as Adweek, CMSWire, CNBC.com, Forbes, InformationWeek, MarTech Advisor, MarketingProfs, ZDNet and more.  

Justin Theng has spent the last 20 years helping grow the revenue of hundreds of organizations ranging from large household brand names to small businesses and startups. As a multi-award-winning marketer, speaker and author, Justin’s belief is that customer analytics empowers customer delight. His brand experience extends across Spotify, Volkswagen, Coca-Cola, Telstra, ABC, Yahoo and McDonalds. Justin manages to remove the confusion and hype around AI and marketing with his easy to implement frameworks for attracting, converting and delighting. 

All presentations represent the opinions of the presenter and do not represent the position or the opinion of SAS.

Join us again in early 2021 when Electrifying AI returns for its second season! Until then, be sure to visit sas.com/utilities to learn more about the connection between the greatest machine ever built (the electric grid) and the greatest enabler of our time (data analytics). 

Here’s a list of links to references for the topics we covered in this episode: 

• U.S. sets new record in energy storage deployment 
• The US just smashed its record for energy storage 
• “The Biden plan to build a modern, sustainable infrastructure and an equitable clean energy future” 
• Tesla begins construction of world’s largest battery storage facility 
• So, what exactly is green hydrogen? 

All presentations represent the opinions of the presenter and do not represent the position or the opinion of SAS.

Join us in two weeks for the final episode of our inaugural season, The Holy Grail. We’ll examine how the electric utility industry will look when the dust from this current transformation settles and we’ll discuss the possibilities on the horizon. 

Here’s a list of links to references for the topics we covered in this episode: 

• GM is increasing spending to $27 billion to make 40% of its cars electric by 2025 
• California governor wants all new cars sold in the state to be zero-emissions by 2035 
• United States greenhouse gas emissions sources by sector 
• 101 companies committed to reducing their carbon footprint 
• The countries and states leading the phase out of fossil fuel cars 
• California’s Zero Emission Vehicle program 
• The true cost of powering an electric car 
• Plugging into Amazon’s fleet electrification strategy 
• A growing segment of eco-friendly work vehicles 
• Real-time pricing could help keep electric vehicles from burdening the grid 
• Electric vehicle market hits its tipping point 

All presentations represent the opinions of the presenter and do not represent the position or the opinion of SAS.

More to the point, we discuss: 

• Microgrids 
• “Prosumers,” peer-to-peer power trading and transactive energy 
• Energy as a service 
• Virtual power plants 

Join us in two weeks for our next episode, Your Next Greatest Investment. We’ll look at shifting consumer attitudes and behaviors, and how the electric utility industry is responding to this new consumer-driven energy landscape. 

Here’s a list of links to references for the topics we covered in this episode: 

• The evolution of power business models 
• A pathway to a carbon-free world 
• The secret to a 100% renewable energy system 
• Ten business models to accelerate utilities digital transformation 
• Energy as a service 
• Vehicle-to-grid technology 
• Virtual power plants  

All presentations represent the opinions of the presenter and do not represent the position or the opinion of SAS.

More specifically in this episode we’ll be looking at:

• Heavyweight investors are swinging behind renewables
• Accelerating renewable adoption, including growth in offshore wind and solar PV, the arguments around utility scale renewables vs distributed renewables, and interconnection challenges for renewables in the US
• California rolling blackouts

Join us next time for our next episode which we are calling Energy Independence Anthem. The electric utility industry, for all of its innovations over the years, has an entrenched business model. We’ll look at changing business models for the industry and what “energy independence” means.

Here is a listing of links to references for the topics we covered in this episode:

• Costs of energy storage
• ESG investment analysis
• Global decarbonization investment
• California rolling blackouts
• Offshore wind
• US Solar PV data
• US solar and wind growth
• Solar and wind growth:
  • https://www.pv-magazine.com/2020/09/09/us-interconnection-queues-loaded-with-solar-wind-storage/
  • https://pv-magazine-usa.com/2020/09/08/big-solar-in-indiana-and-tx-big-ass-solar-issue-7/
  • https://www.eia.gov/todayinenergy/detail.php?id=43815

All presentations represent the opinions of the presenter and do not represent the position or the opinion of SAS.

Clearly, the Covid-19 pandemic has involved personal tragedy for some people, and significant economic and lifestyle impacts for all. In terms of the Power Industry, effects have included:

• Effect on individuals
  • Job losses mounting / furlough People not paying bills - rents ...etc.
  • Banks, Insurance and power companies allowing customers to defer payments
• Effect on Power Companies
  • How to fund/support large-scale, expensive infrastructures?
  • Will prices have to rise / write-off bad debts?
  • Power companies will be forced to look at operational efficiencies: Cash flow forecasting
  • Fraud identification - corporations & companies; supply-chain for utilities Procurement Integrity - Revenue Assurance?
• Changing patterns of:
  • Electricity Generation Electricity Consumption…Introducing the Duck Curve! The Duck Curve (generation)
  • More and more solar installations - middle of day is peak generating for solar When the sun goes down, where's the power gone?
  • Generator's Response Base load may not be enough?
    • Huge ramp up required from traditional generators. Demand ≠consumption - because people can generate their own power
    • Conventional generation cannot switch on & off Not agile enough: Also - oil/coal are high polluters Many are being retired - to help countries achieve clean-energy goals
    • New Paradigm for Generators Reduced need for conventionally generated power? Renewables increasingly in the mix alongside regular capacity but need to plug gaps in energy provision quickly?
    • Demand-forecasting
    • Accurate weather forecasting - affects solar & wind effectiveness
    • Impacts of - storms/hurricanes/fires SAS concepts of analytics, forecasting & constraint-based optimization

In our next episode, Change is in the air! We’ll discuss how climate change is no longer a millennial, Gen Z, save the world topic or some poster with a polar bear. It has moved up the agenda and is now getting significant backing from the largest private equity funders, to the tech industry, and even major oil and gas players. We will explore what the future holds for green and uncover how we can turn a song into a modern-day miracle.
Here is a listing of links to references for the topics we covered in this episode:

• Electric utility bills moratorium
• Duck curve going to the gym
• Renewables consumption increasing thanks to Pandemic - World Economic Forum

All presentations represent the opinions of the presenter and do not represent the position or the opinion of SAS.

This, our inaugural episode, looks at:

• People and places for energy AI
  • Recognition today is stronger with IT or back-office related domains, but is this the best place to start?
  • The core people, those that actually design and operate the grid find themselves trying to sort the AI hype from reality.
• Consumer involvement: Not just where they buy their power, but can even generate their own - solar, wind, micro-grids sell back.
• Demystifying the connection between the greatest machine ever built and the greatest enabler of our time, data analytics.

Over the coming weeks, we’ll explore a range of issues, including:

• The political landscape
• How businesses are changing their own energy profiles
• Operationalize Analytics
• Scale & size
• Supernatural powers
• Complexities of managing and operating these physical estates
• Infrastructures are huge and organizations seek to optimize
• Optimizing costs /resources
• Intelligent sensors machines

Join us next time for our next episode which we are calling Electricity Pandemified, where we will explore how Covid-19 has shaped and will go on to shape the Power Industry Electricity Pandemified - in amongst all the gloom and concerns about jobs, recessions, there are opportunities.

Here is a listing of links to references for the topics we covered in this episode:

• Reduction in Carbon emissions
• Reduction in Carbon emissions
• 10 year treasury yield curve rates
• 90% clean grid by 2035 not just feasible but also cheaper, UC Berkeley study
• Britain to ban new petrol and hybrid cars from 2035
• LYFT example switching to electric vehicles

All presentations represent the opinions of the presenter and do not represent the position or the opinion of SAS.