This episode is a powerful reminder that podcasts aren’t just another content channel. They’re a relationship-building engine, one rooted in generosity, trust, and long-term value. With markets getting noisier, buyers more resistant, and AI flooding feeds with sameness, this conversation reframes podcasts as a “give-first” GTM lever that helps brands stand out by actually connecting.

In this episode, we delve into:

• Podcasts as a Strategic GTM Tool. Podcasts should be treated as a core go-to-market asset, not just content, and how they build trust, credibility, and real relationships in B2B.
• The most effective podcasts focus on giving value, attention, and platform to guests and audiences, lowering resistance and creating organic opportunities over time.
• A candid look at unclear goals, poor positioning, AI-driven noise, and why buyers are increasingly resistant to pushy, transactional marketing.
• Micro-Niches Over Mass Appeal. Serving a specific, well-defined audience beats trying to speak to everyone, and how micro-niche focus drives stronger engagement and results.
• Prioritizing the guest (then the listener, then the brand) leads to better conversations, stronger relationships, and more downstream business impact.
• The importance of weekly consistency, integrating podcasts into your broader GTM strategy, and using AI to responsibly repurpose human-driven conversations.

✨ As we move into 2026 and beyond, it’s time to break old myths, drive real impact, and connect with people in ways that actually matter.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show!

Connect with Paul Jones: https://www.linkedin.com/in/pauljones101/ 

Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/  

Ways to Tune In:

• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93 

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

As the year winds down, I’m sharing reflections on how gratitude has become a powerful antidote to anxiety, fear, doubt, and frustration, especially during the holidays. This episode is about more than feeling thankful; it’s about expressing it openly and building a culture of appreciation in our work, our marketing, and our lives.

In this episode:

• 🙏 Excessive Gratitude: Why there’s no such thing as being too grateful. Exploring the idea that “excessive gratitude is never too much” and how gratitude can shift your mindset in powerful ways.
• 💬 Feeling vs. Expressing Gratitude: Why silent gratitude doesn’t do much good. From “wrapping a present and not giving it” to the importance of actually saying thank you out loud.
• 🤝 Presence, Connection, and Appreciation: How gratitude helps us be more present with the people around us and strengthens relationships at work and in life.
• 🎄 Heartfelt Thank-Yous: A genuine holiday thank-you to listeners, the production team, clients, friends, and family, because none of this happens alone.
• ✨ Looking Ahead with Gratitude: Closing the year with encouragement to carry gratitude into the next one, celebrate with the people you care about, and start the new year grounded in appreciation.

Thank you for being a part of this journey, and as we move into 2026, let’s continue smashing myths, making a real impact, and connecting in ways that matter.

✨ Happy Holidays! Wishing you all peace, love, and gratitude this season. 

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show!

Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/  

Ways to Tune In:

• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93 

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

In this episode of The Hard Corps Marketing Show, I sat down with Matt Hummel, Chief Marketing Officer at Pipeline 360. Matt shares firsthand insights into why the modern environment is more challenging and dynamic than ever and what leaders must do differently to help their teams thrive. With deep experience navigating resource constraints, motivating teams, and driving performance in uncertain conditions, Matt sheds light on what it truly means to lead in high-pressure marketing environments.

He breaks down why simply letting people achieve what they believe is possible is no longer enough. Instead, leaders must set higher expectations, push teams beyond their comfort zones, and foster a culture where adaptability and innovation aren’t just encouraged, they’re essential. We also explore the critical role of transparency, creative problem-solving, and clear communication in helping marketers stay resilient and effective, even when the odds aren’t in their favor.

In this episode, we cover:

• Rising expectations paired with shrinking budgets and what that means for B2B marketers trying to hit ambitious targets.
• Why leaders need to challenge teams to stretch beyond perceived limits, not just maintain the status quo.
• How transparency around constraints can open the door to creative solutions and stronger team collaboration.
• The growing importance of adaptability, experimentation, and resilience as core marketing competencies.
• The leadership mindset required to navigate uncertainty, motivate teams, and drive performance despite limited resources.

If you’re ready to strengthen your leadership approach and help your marketing team excel, even in the most challenging environments, this episode is packed with insights you won’t want to miss!

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show!

Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/ 

Connect with Matt:

• Matt’s LinkedIn: https://www.linkedin.com/in/matthummel1/  
• Pipeline360’s Company Website: https://www.pipeline-360.com/ 
• The Pipeline Brew Podcast: https://www.pipeline-360.com/resources?post_types=podcast#all 

Ways to Tune In:

• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Greg Perotto, VP of Global Marketing at Poggio to explore the power of deep customer understanding in shaping successful B2B go-to-market efforts. Greg emphasizes the critical need to move beyond surface-level personas and truly understand customer needs, priorities, and challenges to drive meaningful marketing and sales alignment.

He shares how AI technologies can be leveraged to continuously update and deliver relevant, real-time context about customers, helping teams create more personalized and impactful experiences. Greg also reflects on his own career journey, offering advice on mentorship, self-awareness, and finding purpose in your work.

In this episode, we cover:

• How to move beyond static personas and gain real-time, contextual customer understanding
• The role of AI in scaling personalized marketing and keeping insights fresh and actionable
• Why product-market fit is a moving target and how to stay aligned with evolving customer needs
• How to use customer context as a strategic advantage in sales conversations and GTM planning

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Hard Corps Marketing.

Connect with Greg:

• LinkedIn: https://www.linkedin.com/in/gregperotto/  
• Poggio: https://www.poggio.io/ 

Ways to Tune In:

• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show 
• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn 
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show 
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93 
• YouTube: https://youtu.be/4Zr5UEypFVM 

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with David Reske, Founder and CEO of Nowspeed to explore how artificial intelligence is transforming the way companies achieve visibility and connect with customers. David emphasizes the urgency for marketers to adapt to AI technologies, especially large language models like ChatGPT, or risk becoming invisible in a rapidly evolving marketplace.

He shares actionable strategies for creating an LLM briefing book to teach AI systems about your company, ensuring your brand appears in AI-driven search results. David also explains how to conduct AI-focused content audits, implement strategic content plans, and align SEO efforts with AI capabilities to stay ahead of the curve.

In this episode, we cover:

• The rising influence of AI and LLMs in marketing visibility
• How to build an “LLM briefing book” to educate AI about your brand
• Conducting audits and crafting content strategies for AI optimization
• Why marketers must act now to remain discoverable in AI-powered searches

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Hard Corps Marketing.

Connect with David:

• David’s LinkedIn: https://www.linkedin.com/in/davidreske/  
• Nowspeed’s website: https://nowspeed.com/  
• Digital Marketing in the Zone: The Ultimate System for Digital Marketing Success: https://marketing-in-the-zone.com/  & https://www.amazon.com/Digital-Marketing-Zone-Ultimate-Success/dp/168350268X/ref=sr_1_1 
• In The Now: Untangling Marketing Myths Podcast: https://nowspeed.com/in-the-now/  

Ways to Tune In:

• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show 
• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn 
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show 
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93 
• YouTube: https://youtu.be/4Zr5UEypFVM 

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

In this episode of The Hard Corps Marketing Show, I sat down with Megan Brewster, co-founder and lifecycle marketing expert at Bright Iris Marketing. Megan brings deep expertise in lifecycle marketing, data-driven decision-making, and automated email flows, sharing the strategies businesses need to scale their email performance without overwhelming their audiences.

Megan breaks down why blasting your list with more emails isn’t the path to growth. She reveals the importance of targeted, timely messaging and why understanding your audience segments, especially your highest-value buyers, is essential. Megan also dives into the massive, often untapped potential of automated flows, the importance of clear design and strong calls to action, and how to use data and testing to continuously refine your communication strategy.

In this episode, we cover:

• More emails don’t mean more revenue, over-sending can actually suppress engagement. Targeted, timely messaging that speaks to audience needs will always outperform sheer volume.
• Measure your campaigns and automated flows against industry benchmarks to understand what’s truly working. If metrics like engagement and revenue exceed standards, you’re on the right track.
• Flows like abandoned checkout, onboarding, and post-purchase journeys can generate up to half of your email revenue when optimized. Review them regularly to keep content relevant and high-performing.
• A clear message, strong visual hierarchy, and a call to action above the fold dramatically increase reader engagement. You have only seconds to capture attention, make the main point obvious fast.
• Not every A/B test will be groundbreaking, but consistent experimentation leads to steady improvement. Focus on refining what works rather than constantly reinventing your email strategy.

If you’re ready to upgrade your email marketing with strategies that are both practical and proven, this episode is packed with insights you won’t want to miss!

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show!

Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/ 

Connect with Megan:

• LinkedIn: https://www.linkedin.com/in/megan-brewster/  
• Bright Iris Marketing’s Company website: https://brightirismarketing.com/ 
• LifeCycles Holiday Calendar: https://lifecycle-lab.com/holiday-calendar/
• Commerce Catalyst Website: https://ccatalyst.co/  
• Silicon Slopes: https://www.siliconslopes.com/main 

Ways to Tune In:

• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Steve Kahan, Marketing Advisor at Insight Partners and bestselling author, to uncover the key to creating urgency in modern marketing. Drawing from his latest book, Steve shares proven strategies to spark action in potential customers and drive real business results.

The conversation explores the psychology behind urgency, how to align marketing efforts with revenue goals, and why inaction can be your biggest competitor. Through engaging stories and practical frameworks, Steve reveals the exact playbook he’s used to help multiple companies achieve explosive growth.

Steve breaks down how to highlight customer pain points, build constructive discomfort, and tailor urgency for both personal and market-level motivation. He also addresses how to bring urgency into “boring” industries and how marketing teams can apply these methods using scalable tools and organic traffic.

In this episode, we cover:

• Understanding decision drivers and the psychology of urgency
• Identifying and exposing customer pain points to inspire action
• Creating personal and market urgency that converts leads
• Leveraging organic traffic and content to generate demand

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Hard Corps Marketing.

Connect with Steve:

• LinkedIn: https://www.linkedin.com/in/stevekahan/ 
• Company website: https://www.insightpartners.com/ 

Ways to Tune In:

• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show 
• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn 
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show 
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93 
• YouTube: https://youtu.be/4Zr5UEypFVM 

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Mike Montague, Founder of Avenue9 and Host of Human-First AI Marketing Podcast, to explore how AI-driven marketing can unlock new levels of connection and efficiency. The conversation dives into how storytelling, audience understanding, and AI tools come together to elevate marketing efforts.

Mike shares actionable strategies for building trust through storytelling, qualifying audience personas, integrating AI for automation and scaling, and tailoring communications using personality insights. He also highlights the importance of continually refining your approach to discover the ‘aha’ moments that resonate deeply with your audience.

In this episode, we cover:

• Building trust through storytelling and connecting with audiences
• Qualifying and understanding diverse audience personas
• Crafting scalable and adaptable marketing stories with AI
• Integrating and automating AI tools to streamline marketing

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Hard Corps Marketing.

Connect with Mike:

• LinkedIn: https://www.linkedin.com/in/mikedmontague/  
• Company website: avenue9.com
• Human-First AI Marketing: https://podcast.avenue9.com/2435068/follow  
• Books: amazon.com/author/mikemontague 
• Playful Human Quiz: https://playfulhumans.com/quiz/ 

Ways to Tune In:

• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show 
• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn 
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show 
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93 

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Rob Freedman, Vice President of Marketing and Partnership at EZO, to explore the power of empathetic marketing and authentic customer storytelling. The conversation centers on how listening deeply to customers can transform them into brand champions and fuel sustainable B2B growth. 

He shares actionable strategies for mining customer stories, leading customer interviews, and creating internal alignment to strengthen go-to-market efforts. Rob also emphasizes the value of measuring engagement and leveraging data without losing the human connection that drives great marketing.

In this episode, we cover:

• Turning customer stories into powerful marketing narratives
• Leading with empathy to build authentic customer connections
• Creating internal alignment to support storytelling at scale
• Measuring engagement to guide strategy and prove impact

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Hard Corps Marketing.

Connect with Rob:

• LinkedIn: https://www.linkedin.com/in/robfreedman 
• Twitter: https://x.com/robfreedman 
• EZO: https://ezo.io/ 

Ways to Tune In:

• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show 
• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn 
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show 
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93 
• YouTube: https://youtu.be/A5fytYmXe8Y 

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Alan Gonsenhauser, founder and CEO of Demand Revenue, LLC and experienced CMO advisor, to explore the transformation of marketing leadership. Alan emphasizes the critical need for marketing efforts to align tightly with overall business strategy, moving beyond mere tactics to drive measurable business outcomes.

He shares actionable insights on creating remarkable customer experiences, prioritizing retention and upsell, and leveraging AI as a tool to enhance but not replace innovative thinking. Alan also explains the importance of speaking the language of the C-suite and focusing on net revenue retention to elevate marketing’s role in the organization.

In this episode, we cover:

• The shift from tactical marketing to strategic business alignment
• Using AI to enhance marketing without losing innovative thinking
• The importance of customer retention and net revenue retention
• Communicating effectively with the C-suite to drive impact

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Hard Corps Marketing.

Connect with Alan:

• LinkedIn: https://www.linkedin.com/in/alangonsenhauser/  
• YouTube: https://www.youtube.com/@AlanGonsenhauser  
• Demand Revenue: demandrevenue.com 

Ways to Tune In:

• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show 
• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn 
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show 
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93 

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

In this episode of The Hard Corps Marketing Show, I sat down with Lina Tonk, CMO at Recurly and seasoned marketing leader. Lina shares her expertise on why regular, direct conversations with customers are essential to building meaningful marketing strategies that truly resonate.

Lina breaks down the myth that marketing strategies can succeed without customer interaction and explains how repeated engagement uncovers evolving customer needs. She dives into the importance of tailoring events and campaigns based on customer preferences, balancing virtual and in-person connections, and fostering a community that turns customers into authentic brand advocates.

In this episode, we cover:

• Why talking to your customers frequently is critical for effective marketing
• How to personalize engagement based on deep customer insights
• The power of in-person vs. virtual events and respecting customer preferences
• Measuring ROI beyond leads, including sentiment and sales alignment
• The human element at the core of SaaS marketing and leadership

If you’re ready to build a customer-first marketing approach that drives long-term growth, this episode is packed with actionable insights you won’t want to miss!

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show!

Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/ 

Connect with Lina:

• LinkedIn: https://www.linkedin.com/in/linamtonk/  
• Twitter: https://x.com/linatonk?lang=en  
• Recurly’s Company website: https://recurly.com/?utm_medium=social&utm_source=linkedin&utm_campaign=2022-04-li-page&utm_content=recurly-homepage 

Ways to Tune In:

• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93 

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Adam Needles, CEO and Co-Founder of ANNUITAS, Inc., to unpack the game-changing concept of Buyer Unit Demand (BUD). Adam challenges the outdated reliance on MQLs and ABM and introduces a new framework for engaging the full buying unit, with multiple stakeholders who have diverse roles and needs throughout the journey.

He shares how marketers can design conversation tracks that align with real-world buying dynamics and explains why buyer-led orchestration, not sales-led tactics, is the key to driving meaningful engagement and revenue. Adam also discusses the organizational shifts and mindset changes required to fully adopt this buyer-first approach.

In this episode, we cover:

• Why MQLs and ABM fall short in complex B2B buying environments
• How to map conversation tracks around stakeholder needs and behavior
• The importance of aligning marketing, sales, and automation tools to the buyer journey
• Why focus beats scale when prioritizing content and engagement strategies

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Hard Corps Marketing.

Connect with Adam:

• LinkedIn: https://www.linkedin.com/in/abneedles/
• Annuitas: https://www.annuitas.com/ 
• Twitter:  x.com/abneedles
• Balancing the Demand Equation: https://a.co/d/12hGF4F 
• The Chief Growth Officers Handbook: https://www.annuitas.com/downloads/the-chief-growth-officers-handbook/  

Ways to Tune In:

• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show 
• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn 
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show 
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93  

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

In this episode of The Hard Corps Marketing Show, I sat down with Gabe Lullo, sales leader and CEO of Alleyoop. Gabe brings decades of experience to the table and delivers a no-nonsense perspective on what makes modern sales development succeed and why human connection still matters in an age of automation.

Gabe breaks down the biggest myths about Sales Development Representatives (SDRs), cold calling, and who really “owns” sales development. He shares why SDRs should be treated as a unique, strategic function, not just a stepping stone to closing roles, and how the best reps focus on active listening, authenticity, and building trust. We also dive into the power of multi-channel outreach, the right way to use AI, and what industries actually do respond to outbound efforts.

In this episode, we cover:

• Why SDRs should have their own career path, and are not just seen as junior AEs.
• How cold calling (or “first calling”) is still the most effective outreach method.
• Why authenticity, curiosity, and active listening outperform any sales script.
• How to warm up leads using LinkedIn, content, and follow-up calls.

If you want to sharpen your sales strategy, elevate your SDR team, or just prove that cold calling isn’t dead, this episode is packed with real-world tactics and takeaways you can use today.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show!

Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/  

Connect with Gabe:

• Gabe’s LinkedIn: https://www.linkedin.com/in/lullo/  
• Alleyoop website: https://alleyoop.io/  
• Do Hard Things Podcast: https://www.youtube.com/playlist?list=PL61t3M6geW84XNxsfKI5iARqa6_M9MuSy 

Ways to Tune In:

• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
• YouTube: https://youtu.be/KfiVZfYSt5U 

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Paul Jones, Moderator of the Connect To Market Community & Founder of Bridgio. Paul shares lessons from building over 40 successful communities and explains why real market connection goes beyond launching products or campaigns.

He emphasizes the importance of deeply understanding your Ideal Client Persona (ICP), using empathy to craft resonant messaging, and creating space for meaningful, value-driven interactions. Paul also challenges the overreliance on technology, encouraging marketers to start simple and stay focused on human connection.

In this episode, we cover:

• The difference between going to market and connecting to it
• How to understand your ICP beyond the surface level
• Why low-tech, high-value engagement builds stronger communities
• Real examples of community-led product and messaging success

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Hard Corps Marketing.

Connect with Paul:

• LinkedIn: https://www.linkedin.com/in/pauljones101/   
• Bridgio: https://bridgio.io/ 
• 
  

Ways to Tune In:

• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show 
• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn 
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show 
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93  

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

In this episode of The Hard Corps Marketing Show, I sat down with Brandon Redlinger, a Fractional Marketing Leader to multiple B2B tech companies and Co-Founder of The Forge. Brandon shares his approach to generating high-impact ideas without falling into the common traps of overthinking or endless iteration. His insights offer a refreshing roadmap for leaders and communicators who want to foster creativity while staying focused on results.

Brandon breaks down why suspending judgment during brainstorming is critical, and how the ICE framework, Impact, Confidence, and Ease, can be a game-changer when it comes to prioritizing ideas. He also unpacks how to test concepts quickly, define success up front, and avoid wasting time on strategies that don't deliver.

In this episode, we cover:

• Why suspending judgment in brainstorming unlocks better ideas
• How to prioritize using the ICE framework (Impact, Confidence, Ease)
• The importance of testing ideas quickly with clear success and failure criterias
• How to avoid unproductive iteration and pivot with purpose
• Actionable strategies for team leaders to create a more innovative culture

If you’re ready to bring structure to your creativity and boost your team's ability to innovate effectively, this episode is packed with actionable insights you won’t want to miss!

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show!

Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/  

Connect with Brandon:

• LinkedIn: https://www.linkedin.com/in/brandonredlinger  
• Twitter: www.x.com/Brandon_Lee_09  
• The Forge website: https://theforgemarketing.circle.so/c/start-here?post_login_redirect=https%3A%2F%2Ftheforgemarketing.circle.so%2F  
• Stack & Scale Newsletter: https://www.stackandscale.ai/ 

Ways to Tune In:

• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Al Sargent, Senior Director, Product, Solution & Partner Marketing at ZEDEDA, to explore the evolving field of Generative Engine Optimization (GEO). Al delivers a strategic and practical breakdown of how marketers can adapt to the rise of AI tools like ChatGPT, Perplexity, and Gemini- tools that are reshaping how content is discovered and consumed.

He explains how GEO differs from traditional SEO, why documentation matters more than ever, and how to leverage content repetition and high-authority sites to maintain discoverability. Al also shares his personal journey in tech and marketing, emphasizing the role of empathy, mentorship, and community-building in professional growth.

In this episode, we cover:

• How to use LLM.txt files and structured content to improve visibility
• The importance of repurposing and repeating content across platforms
• Leveraging high-authority sites like Wikipedia to support GEO
• Why competitive comparison content is crucial in the AI search era

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Hard Corps Marketing.

Connect with Al:

• Al’s LinkedIn: https://www.linkedin.com/in/alsargent/   
• Al’s Twitter: https://x.com/alsargent  
• Zededa Website: https://zededa.com/  
• How to do Generative Engine Optimization for B2B online marketing with LLMs: https://www.youtube.com/watch?v=3ERlcDoKqlE  
• FunnelMind.ai: https://funnelmind.ai 

Ways to Tune In:

• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show 
• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn 
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show 
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93 

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

In this episode of The Hard Corps Marketing Show, I sat down with Brendan Leonard, President and Chief Revenue Officer at Crews & Co., to unpack the real drivers of business success. Brendan brings deep experience across sales, marketing, and leadership, having held roles at Samsonite, Hasbro, and Capital One, and shares why getting back to the basics is more important than ever, even in the age of AI and automation.

We dig into the myth that technology can solve everything, and why chasing trends without a clear strategy is a major growth killer. Brendan reveals how setting structured goals, aligning your sales and marketing efforts, and fostering a culture of accountability and collaboration can significantly improve business outcomes. With practical takeaways and real-world examples, this episode is a must-listen for leaders looking to cut through the noise and refocus on what truly moves the needle.

In this episode, we cover:

• Why AI is a tool, not a replacement, for business fundamentals
• The danger of chasing shiny objects and losing focus
• How to align sales and marketing through shared goals and regular review cycles
• The power of structured planning: 3-year, 1-year, and 90-day goal setting

If you’re ready to refocus your business strategy, realign your teams, and make smarter decisions in a tech-driven world, this episode is packed with insights you can apply immediately.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show!

Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/  

Connect with Brendan:

• Brendan’s LinkedIn: https://www.linkedin.com/in/brendanjleonard/  
• Crews & Co. website: https://www.crewsandco.com/  

Ways to Tune In:

• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93 

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Cole Field, VP of Marketing at Beryllium InfoSec. Cole offers a thoughtful and tactical breakdown of how marketers can move beyond isolated tactics and create more unified, human-centered B2B strategies.

He shares why attributing success to individual efforts can create unnecessary tension, and how aligning sales and marketing unlocks better outcomes. Cole also explains the power of empathy in mapping the customer journey, the role of automation in streamlining efforts, and how Account-Based Marketing (ABM) is simply good, focused marketing when done right.

Throughout the conversation, Cole highlights actionable strategies for improving team alignment, defining an Ideal Customer Profile (ICP), and approaching B2B marketing with clarity and intention.

In this episode, we cover:

• Why attribution battles can derail marketing efforts
• The importance of empathy in understanding customer journeys
• Redefining ABM as aligned, effective marketing
• Aligning sales and marketing for shared success

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Hard Corps Marketing.

Connect with Cole:

LinkedIn: https://www.linkedin.com/in/colefield/ 

Beryllium InfoSec, Inc: https://www.berylliuminfosec.com/

Ways to Tune In:

• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show 
• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn 
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show 
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93 

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

In this episode of The Hard Corps Marketing Show, I sat down with Craig Rosenberg, a B2B marketing thought leader and Chief Platform Officer at Scale Venture Partners. Craig brings his deep experience in go-to-market strategy and AI transformation, sharing how companies can truly leverage artificial intelligence to increase productivity, empower teams, and prepare for the next wave of innovation.

Craig challenges the misconception that AI isn’t delivering results, explaining why the focus shouldn’t be on ROI alone. Instead, he highlights the massive productivity gains AI is already bringing to marketing teams; automating tasks like messaging, research, and workflows. He also breaks down the phases of AI adoption, the rise of the “go-to-market engineer,” and why companies must invest in AI literacy and experimentation to stay competitive.

In this episode, we cover:

• Why AI’s true short-term value is productivity, not just ROI
• How marketing teams are using AI for tasks like drafting messaging and conducting research
• The three phases of AI adoption and what they mean for your business
• The emergence of the “go-to-market engineer” and why this role is critical for AI success

If you’re ready to move past the AI hype and start seeing real, team-level results, this episode is packed with insights you won’t want to miss! 

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show!

Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/ 

Connect with Craig:

• Craig’s LinkedIn: https://www.linkedin.com/in/craigrosenberg/  
• Craig’s Twitter: https://x.com/funnelholic  
• Scale Venture Partners website: https://www.scalevp.com/  
• Podcast, The Transaction: https://thetransactionpod.com/ 

Ways to Tune In:

• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Megan Ward, SVP of Marketing and Product Management at 360Factors. Megan offers a thoughtful and tactical breakdown of how marketers can deepen their understanding of target audiences by engaging directly and using AI-driven insights.

She shares why marketing leaders must spend time with “real people” to uncover authentic needs, the importance of attending industry events for firsthand market observation, and how AI analysis of call recordings can reveal key customer questions and concerns. Megan also reflects on her career journey and the lessons that helped her overcome limiting beliefs.

Throughout the conversation, Megan highlights actionable insights on connecting with customers, harnessing AI for smarter marketing, and documenting knowledge to empower teams.

In this episode, we cover:

• The importance of engaging directly with your target market
• Using AI to analyze customer interactions and extract insights
• The future of AI in marketing: digital agents and personalized tools
• The critical role of documenting and sharing knowledge within teams

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Hard Corps Marketing.

Connect with Megan:

LinkedIn: https://www.linkedin.com/in/radiantmegan/ 

Substack: https://substack.com/@meganward989011  

360factors: https://www.360factors.com/ 

Ways to Tune In:

• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show 
• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn 
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show 
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93 

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

In this episode of The Hard Corps Marketing Show, I sat down with Jennifer Mancusi, CEO and co-founder of Growgetter. Jennifer is a marketing leader, strategic thinker, and passionate advocate for measuring what matters. She brings her real world experience helping businesses cut through vanity metrics and focus on marketing strategies that truly drive growth.

Jennifer breaks down why defending the wrong metrics can get CMOs fired and how marketers can shift their focus to data that aligns with revenue. She discusses the critical importance of internal communication, aligning with sales, and using frameworks like OKRs to drive cross-functional success. Jennifer also dives into the evolving role of brand-building in demand generation, and why continuous learning is a must for modern marketers.

In this episode, we cover:

• Why many CMOs fail by focusing on the wrong metrics
• How to align marketing with sales and business development using OKRs
• The difference between brand-building and demand capture
• Why internal communication is key to marketing’s credibility and effectiveness

If you’re ready to ditch vanity metrics and become a marketing leader who drives real business impact, this episode is full of actionable insights you won’t want to miss!

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show!

Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/  

Connect with Jennifer:

• Jennifer’s LinkedIn: https://www.linkedin.com/in/jennifer-mancusi/  
• Jennifer’s Twitter: https://x.com/jennyv224  
• Jennifer’s Tik Tok: https://www.tiktok.com/@demandjenn  
• Marketing, Demystified The Podcast: https://podcasts.apple.com/us/podcast/marketing-demystified-the-podcast/id1694978118  
• Growgetter Website: https://www.growgetter.io/ 

Ways to Tune In:

• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93 

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Bronson Cordle, Vice President of Marketing at Vsimple. Bronson offers a thoughtful and tactical breakdown of what modern marketers must prioritize to drive impact and foster alignment across their organizations.

He shares why marketers need to define the purpose of every activity, the importance of tracking and measuring what truly matters, and how close collaboration with sales leads to stronger outcomes. Bronson also reflects on his personal journey, highlighting the lessons, mentors, and values that have shaped his approach to leadership and strategy.

Throughout the conversation, Bronson highlights actionable insights on clarifying marketing goals, building productive internal relationships, and bridging the gap between marketing and sales.

In this episode, we cover:

• Why every marketing activity needs a clearly defined goal
• How to track performance and demonstrate marketing impact
• The keys to successful marketing and sales alignment
• The role of relationships and self-awareness in leadership

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Hard Corps Marketing.

Connect with Bronson:

• LinkedIn: https://www.linkedin.com/in/bronson-cordle 
• Company website: https://www.vsimple.com/ 

Ways to Tune In:

• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show 
• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn 
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show 
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93 

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

In this episode of The Hard Corps Marketing Show, I sat down with Laura Luckman-Kelber, a seasoned marketing leader and strategic powerhouse. Laura brings her real-world experience to debunk one of the biggest myths in marketing today; that success comes from a single viral moment or some kind of “magic.” Instead, she lays out why effective marketing is built on business fundamentals like margins, revenue goals, and deeply understanding your customer.

Laura dives into the classic “Four Ps” of marketing, Product, Price, Place, and Promotion, and explains why too many marketers focus only on the last one. She challenges marketing teams to go deeper, collaborate with finance and sales, and ensure their efforts are tied directly to business objectives.

We also explore the importance of differentiation in a saturated market, how to uncover your brand's true value, and why marketers should start thinking (and acting) more like COOs.

In this episode, we cover:

• Why “viral video” thinking is dangerous and what real marketing success looks like
• The importance of the Four Ps and why focusing only on promotion leads to failure
• How to find your brand’s point of difference and avoid becoming a commodity
• The power of cross-functional collaboration with finance and sales
• Why marketers need to blend creativity with business acumen

If you're a marketer looking to ground your strategy in real business results, this episode is packed with wisdom, perspective, and practical advice you can start using today.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show!

Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/ 

Connect with Laura:

• Laura'a LinkedIn: https://www.linkedin.com/in/lauraluckmankelber/  
• FirstBoard’s website: https://www.firstboard.io/ 
• Do I Know You?: A Faceblind Reporter’s Journey into the Science of Sight, Memory, and Imagination Book: https://www.goodreads.com/book/show/199928370-do-i-know-you 

Ways to Tune In:

• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Josh Cherfoli, Vice President of Marketing at Precision Aviation Group. Josh shares how deep customer insights and authentic storytelling can shift brand perception and drive meaningful results.

Josh dives into the importance of connecting digital and physical touchpoints to create a seamless customer experience while emphasizing the lasting value of personal relationships in the marketing community. He also discusses his work on Porsche’s award-winning campaign Engineered for Magic Every Day, highlighting the creative thinking behind the brand’s transformation.

Drawing on his experience leading marketing for well-known brands, Josh offers practical advice rooted in audience insight and authenticity to help marketers build stronger brands and drive results.

In this episode, we cover:

• How audience insight drives effective and authentic marketing
• The creative thinking behind Porsche’s brand transformation
• Bridging the gap between digital and real-world customer experiences
• Building community and trusting your instincts as a marketing leader

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Hard Corps Marketing.

Connect with Josh:

• LinkedIn: https://www.linkedin.com/in/cherfoli/  
• Company website: precisionaviationgroup.com 

Ways to Tune In:

• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show 
• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn 
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show 
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93 
• YouTube: https://youtu.be/4Zr5UEypFVM 

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

In this episode of The Hard Corps Marketing Show, I sat down with Jessica Nickerson and Andy Pondillo, Senior Content Solution Consultants at LinkedIn and co-hosts of The Making of a Marketer podcast. These two bring a fresh, no-nonsense approach to marketing, challenging outdated ideas, calling out the myth of high production value, and pushing for real human connection in the age of AI and social media.

Jessica and Andy break down why chasing perfection or copying big brands isn’t the answer. They discuss the fear that holds many marketers back, the evolution of content on platforms like LinkedIn, and the growing importance of storytelling, vulnerability, and consistency. Instead of polished scripts and vanity metrics, they encourage marketers to focus on audience impact, test-and-learn strategies, and community-driven content.

In this episode, we cover:

• Why high-budget, over-polished content often falls flat and what works instead
• How to overcome fear and analysis paralysis in your marketing strategy
• The shift from formal professionalism to authenticity and storytelling on LinkedIn
• Why marketers should rethink metrics like CPL and focus on broader business outcomes
• How brand case studies (like Chili’s and Duolingo) prove that authenticity wins
• The value of consistent content creation and the power of 100 posts

If you’re ready to drop the filters, rethink your content strategy, and connect with your audience on a real level, this episode is full of bold insights and practical advice you won’t want to miss!

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show!

Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/ 

Connect with Jessica and Andy:

• Jessica’s LinkedIn: https://www.linkedin.com/in/jessleslienickerson/  
• Andy’s LinkedIn: https://www.linkedin.com/in/andy-pondillo/  
• The Making of a Marketer podcast: https://marketingpodcasts.net/category/making-of-a-marketer/  
• Company website: https://premium.linkedin.com/ 

Ways to Tune In:

• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Ron Close, VP of Marketing at First Resonance. Ron shares his unique journey from manufacturing and computer science to marketing leadership, and how empathy and curiosity have fueled his success.

Ron dives into the importance of empathy in marketing, not just why it matters, but how to apply it authentically to connect with customers. He breaks down innovative concepts like degenerative AI and practical strategies to leverage technology without losing the human touch. Ron also emphasizes the value of continuous learning, community, and embracing discomfort for growth.

With an approach grounded in curiosity, authenticity, and innovation, Ron offers marketers a fresh framework to engage audiences more effectively and drive meaningful results.

In this episode, we cover:

• Why empathy is key to customer-centric marketing
• How degenerative AI can amplify your marketing efforts authentically
• Aligning personal passion with professional roles to stay motivated
• The importance of community, continuous learning, and embracing discomfort

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Hard Corps Marketing.

Connect with Ron:

• LinkedIn: https://www.linkedin.com/in/ronclose 
• Company website: https://www.firstresonance.io/  

Ways to Tune In:

• Spotify: https://open.spotify.com/show/01kCcPP1ib9MSE9aNb5SQa 
• Apple Podcasts: https://podcasts.apple.com/podcast/connect-to-market/id1822777920 
• Amazon Music: https://music.amazon.com/podcasts/b5c3fb03-482f-4496-bcd0-82c1d66fed3d 
• iHeart Radio: https://iheart.com/podcast/282837141/ 
• Podchaser: https://www.podchaser.com/podcasts/connect-to-market-6138391 
• YouTube: https://www.youtube.com/playlist?list=PLP_sn6_Cwun_qxaOz94Epgf6zdqeTFjJV 

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

In this episode of The Hard Corps Marketing Show, I sat down with Aaron Welch, a Marine Corps veteran and Founder/Chief Strategist at Lift Digital Marketing. Aaron brings a unique blend of traditional grit and modern marketing savvy, offering insights on the evolving landscape of marketing from the power of AI to the surprising effectiveness of print mail.

Aaron debunks the myth that marketing channels like SEO or direct mail are “dead.” He explains that while platforms and tactics may evolve, core fundamentals like branding, messaging, audience connectivity, are what drive long-term success.

We also dive into the challenges of today’s digital marketing world, such as the overwhelming volume of cold outreach and the importance of forging real, human connections, particularly on platforms like LinkedIn. Aaron shares practical strategies to stand out: ditch the pitch-first mentality, focus on relationships, and make sure your efforts are measurable.

In this episode, we cover:

• How emotional intelligence can make or break your marketing career
• Why branding and messaging fundamentals haven’t changed, even if platforms have
• The power of authenticity and connection on LinkedIn
• Leadership, therapy, and the value of personal growth in a high-stress industry
• Resources and networking tips for veterans transitioning into marketing

Tune in if you're ready for a no-nonsense look at what really works in marketing today and how to stay grounded while standing out. This episode is packed with wisdom, practical advice, and inspiring stories.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show!

Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/  

Connect with Aaron:

• LinkedIn: https://www.linkedin.com/in/aaronwelch/  
• Lift Digital Marketing’s website: https://lift-digital.net/  
• Aaron’s website: https://aaronmwelch.com/about-aaron-m-welch/ 
• Chicagoland Veteran Business Owners Group: https://chicagolandveteranbusinessowners.org/ 
• Facebook: https://www.facebook.com/aaronmwelch 

Ways to Tune In:

• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with KB Burdette, Growth Advisor at Del Sol Digital. KB shares her unique path from working at Target Corporation to founding her own digital agency, and how curiosity and community have fueled her success.

KB dives into the power of audience research- not just why it matters, but exactly how to do it. She breaks down practical, repeatable methods marketers can use right now, including how to leverage trade show content, insights platforms like 6Sense, and focused customer segments to uncover what really resonates. She also emphasizes the importance of documenting your process, using filters strategically, and evolving your messaging based on what you learn. With an approach grounded in experimentation, clarity, and relevance, KB gives marketers a framework to build smarter, more effective campaigns.

In this episode, we cover:

• How audience research fuels more effective marketing strategies
• Actionable ways to uncover insights and test your messaging today
• Why starting with top customers leads to sharper campaigns
• The role of community and curiosity in long-term marketing success

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Hard Corps Marketing.

Connect with KB:

• LinkedIn: https://www.linkedin.com/in/karenburdette/  
• Company website: https://www.linkedin.com/company/del-sol-digital/about/  

Ways to Tune In:

• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show 
• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn 
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show 
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93 
• YouTube: https://youtu.be/mvWcLwTxQHY

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

In this episode of The Hard Corps Marketing Show, host Casey Cheshire sits down with Karthiga Ratnam, a serial entrepreneur and marketing leader, for a bold and eye-opening conversation about the evolving role of marketing in modern business. Karthiga challenges conventional thinking around titles like "revenue marketer," arguing that all marketers should be tied to revenue outcomes. 

The discussion dives deep into brand vs. demand vs. category creation, highlighting why leading with connection, trust, and authenticity beats feature-based messaging every time. Karthiga also explains why understanding metrics like Net Retention Rate (NRR) is crucial, and why marketers need to partner closely with leadership, especially when pioneering a new category.

In this episode, we cover:

• Why the term “revenue marketer” might be holding the industry back

• How marketing and sales can align more effectively around value and impact

• Why marketers should be tracking Net Retention Rate, not just pipeline

• Karthi’s philosophy of kindness, collaboration, and long-term vision

Whether you're a B2B marketer, entrepreneur, or aspiring category creator, this episode is packed with hard-earned wisdom and fresh perspective you won't hear anywhere else!

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show!

Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/ 

Connect with Karthi:

• LinkedIn: https://www.linkedin.com/in/karthiratnam/  
• Instagram: https://www.instagram.com/karthi.ratnam/?hl=en   
• Audience Haus website: https://www.audiencehaus.com/ 

Ways to Tune In:

• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Ashleigh Norton, Vice President of Marketing at Blink AI Automotive. Ashleigh shares her unique journey from aspiring meteorologist to leading marketing efforts in the fast-evolving automotive tech space.

Ashleigh dives into what it takes to truly connect with an audience on platforms like LinkedIn, why storytelling is at the heart of effective communication, and how marketers can embrace AI without losing their ethical compass. She explores the delicate balance between automation and personal touch, and how time management can make or break modern marketing strategies. Ashleigh also discusses the value of building strong professional relationships, supporting sales through thoughtful strategy, and taking a problem-solving approach to marketing rather than simply pushing products.

In this episode, we cover:

• The power of storytelling to engage and connect with audiences
• Balancing manual and automated networking for authentic relationships
• Ethical considerations when using AI in marketing
• How solving real problems drives better marketing and supports sales teams

If you’re navigating the intersection of AI, marketing, and automotive innovation, Ashleigh’s insights offer real-world strategies to help you build meaningful connections and grow with purpose.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Hard Corps Marketing.

Connect with Ashleigh:

• LinkedIn: https://www.linkedin.com/in/ashleigh-ellis/ 
• Company website: https://blinkai.com/

Ways to Tune In:

• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show 
• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn 
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show 
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93 
• YouTube: https://youtu.be/4Zr5UEypFVM 

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

In this episode of The Hard Corps Marketing Show, I sat down with Ollie Whitfield, Partner at Slingshot Content, for a fun and wildly creative conversation about breaking the mold in podcasting. Ollie brings his signature energy and out-of-the-box thinking to the mic, sharing a mix of inventive podcast concepts, production tactics, and tech integrations that challenge the traditional interview format.

From chip-tasting ASMR podcasts to quiz show formats and fireside chats in the wild, Ollie explains how unconventional setups can capture listener attention—if you’re willing to prepare for the chaos. We also dive into AI-powered repurposing, engaging intros, and the one thing most podcasters forget to plan: how to end their show smoothly.

In this episode, we cover:

• Unique podcast formats that push the boundaries of traditional interviews
• How to use AI to turn written content into audio, and boost your SEO in the process
• Why engaging intros and quickfire segments help hook and retain listeners
• What makes a good outro, and how to avoid awkward episode endings

If you’re ready to get creative, challenge the norm, and make your podcast unforgettable, this episode is packed with inspiration and tactical advice to level up your content!

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show!

Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/ 

Connect with Ollie:

• LinkedIn: https://www.linkedin.com/in/olliewhitfield 
• Twitter: https://x.com/OllieWhitfield_  
• GTMDifferent: GTMDifferent.com  
• Slingshot Content: slingshotcontent.com  
• Splashmaker Media: https://splashmakermedia.com/ 

Ways to Tune In:

• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
• YouTube: https://youtu.be/I-rz0iTimSo 

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with James Furbush, VP of Marketing at AccessOne and host of the RCM Ladder Podcast. James shares his insights into effective marketing strategies for B2B SaaS companies, with a special focus on the healthcare sector. 

James reveals why truly understanding your audience is non-negotiable, and how marketers can stand out by avoiding hostile tactics and instead embracing unscalable but impactful efforts to build real relationships. He emphasizes the value of empathy in every touchpoint, and how this approach leads to more sustainable growth and stronger customer trust.

In this episode, we cover:

• Why deeply understanding your audience is the foundation of effective marketing
• How to ditch aggressive tactics in favor of trust-building strategies
• The power of unscalable actions to create genuine connections
• James’s contributions to the marketing community and how networking fuels innovation

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Hard Corps Marketing.

Connect with James:

• LinkedIn: https://www.linkedin.com/in/jamesfurbush/ 
• Personal Website: https://www.jamesfurbush.com/ 
• AccessOne: accessonepay.com 
• Twitter: https://x.com/JamesFurbush 
• Podcast: https://accessonepay.com/podcasts/ 

Ways to Tune In:

• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show 
• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn 
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show 
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93 
• YouTube: https://youtu.be/4Zr5UEypFVM 

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

In this episode of The Hard Corps Marketing Show, I sat down with Melissa McCready, Founder and CEO of Navigate Consulting Group. With decades of experience in marketing automation, customer success, and growth operations, Melissa is a recognized thought leader and award-winning expert in her field.

Melissa unpacks the evolving role of MQLs and why they’re far from obsolete. She explains how engagement scores and persona alignment still make them vital to marketing strategies when used correctly. We also explore the rise of growth operations as a strategic business function, the need for detailed AI implementation, and how leaders can stay ahead by embracing trends like generative engine optimization (GEO).

In this episode, we cover:

• Why MQLs still matter, and how they’re evolving, not disappearing
• What it means to train AI like a new team member using SOPs and expert input
• Why growth operations is broader than revenue ops and demands a seat at the table
• How early adoption of GEO can give you a competitive edge
• Why mentorship, community, and giving back elevate your career and credibility

If you're ready to rethink traditional marketing operations and strategically prepare for an AI-powered future, this episode is full of actionable insights you won’t want to miss!

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show!

Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/ 

Connect with Melissa:

• LinkedIn: https://www.linkedin.com/in/melissamccreadylovesgrowthops/  
• Twitter: www.x.com/mcp823  
• HLX: https://teamhlx.com/ 
• Navigate Consulting Group: https://www.navigateconsultinggroup.com/  

Ways to Tune In:

• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
• YouTube: https://youtu.be/sqMEBK3-MfM 

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

In this episode of The Hard Corps Marketing Show, I sat down with Mike Rizzo, Community-led Founder and CEO of MarketingOps.com. A longtime community leader and champion of the marketing operations profession, Mike brings clarity to the misunderstood world of marketing ops and shares what’s next for the industry.

He explains why marketing ops pros are more like product managers for go-to-market systems than just email campaign operators. From the launch of a new certification path to AI’s place in the workflow, Mike reveals how the role is evolving, and what skills the best ops leaders bring to the table.

Whether you're leading a revenue team or just starting in ops, this episode offers practical advice to grow your team, your strategy, and your career.

Takeaways:

• What a tiered certification path could do for the marketing ops profession.
• Why curiosity and self-service learning are essential ops traits.
• How AI can support, but not replace, strategic thinking in operations.
• What leaders can do to foster open communication and innovation.
• Why supporting community participation drives team development.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show!

Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/ 

Connect with Mike:

• LinkedIn: https://www.linkedin.com/in/mikedrizzo/  
• Marketing Ops Website: https://marketingops.com/  
• Ops Cast Podcast: https://opscast.marketingops.com/  
• MOps-Apalooza 2025: https://mopsapalooza.com/ 

Ways to Tune In:

• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
• YouTube: https://youtu.be/Vsh4Qn-OIOU 

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

In this episode of The Hard Corps Marketing Show, I sat down with Dave Rubinstein, Fractional Sales Leader to funded tech companies who need to scale. Dave brings deep expertise from years of building and leading sales teams, and he shares a practical, no-fluff perspective on what growing startups get wrong about sales, and how to fix it.

Dave breaks down why asking a technical founder to lead sales is like handing the keys to someone who’s never driven, and what it really takes to build a sales engine that drives predictable revenue. From hiring the right reps to understanding the importance of urgency in buyer conversations, Dave outlines a roadmap for smarter, more scalable sales growth.

In this episode, we cover:

• Why founder-led sales often fail and what to do about it
• How understanding buyer urgency can improve win rates
• What traits to prioritize when hiring modern sales talent
• How fractional leadership helps de-risk and accelerate sales success

If you're ready to build a smarter, more effective sales strategy, this episode is full of actionable insights to help you scale with confidence.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show!

Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/ 

Connect with Dave:

• LinkedIn: https://www.linkedin.com/in/daverubinstein/ 

Ways to Tune In:

• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
• YouTube: https://youtu.be/ZFdfpLGDtJk 

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

In this episode of The Hard Corps Marketing Show, I sat down with Dolores Hirschmann, Chief Clarity Officer of Masters in Clarity. Dolores brings her expertise in executive coaching, marketing strategy, and business clarity to help leaders build trust-based marketing systems that convert without manipulation.

Dolores shares how marketing is fundamentally about trust and invitation—not just conversion. She introduces the concept of “trust funnels,” emphasizing that before any sale is made, relationships must be formed through authentic, value-first communication. She also highlights the power of speaking engagements as platforms for connection and community building, and how preparing a business for acquisition starts with stepping out of the day-to-day and building systems that scale.

In this episode, we cover:

• How trust funnels guide strangers to become loyal customers
• What speaking engagements can do to build credibility and connection
• How business owners can prepare for acquisition by stepping out of daily ops
• Why community and belonging are more important than ever in marketing today

If you’re looking to build authentic client relationships, scale your impact, and lead with clarity, this episode is packed with practical wisdom you won’t want to miss!

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show!

Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/ 

Connect with Dolores:

• LinkedIn: https://www.linkedin.com/in/dhirschmann/  
• Company website: mastersinclarity.com  
• Twitter: www.x.com/DglarH  
• YouTube: https://www.youtube.com/channel/UCbc8sZ8Qs-IdmgH1CbHmXWA/videos  
• Instagram: https://www.instagram.com/doloreshirschmann/  
• Facebook: https://www.facebook.com/Mastersinclarity/ 

Ways to Tune In:

• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
• YouTube: https://youtu.be/UH1A4k20A_0 

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

In this episode of The Hard Corps Marketing Show, I sat down with Danielle Balestra, Director of Marketing Technology and Operations at Goodwin. Danielle brings a grounded, forward-looking perspective to the ever-evolving world of marketing ops. She shares her experience navigating technical transformation, growing high-performing teams, and leading with empathy and curiosity.

Danielle breaks down why traditional marketing playbooks are no longer enough, and why today’s ops leaders must embrace continuous learning, simplify communication, and balance speed with strategy. From empowering team growth to building strong internal narratives that drive buy-in, her approach is both tactical and human.

In this episode, we cover:

• How continuous learning keeps marketing ops teams ahead of constant tech change
• How the traditional marketing ops playbook has evolved with the rise of AI and automation
• Why upskilling and resourcing employees is essential for long-term team success
• How curiosity and empathy strengthen leadership and team performance

If you’re ready to lead a marketing ops team that thrives through change, this episode is full of smart insights you won’t want to miss!

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show!

Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/ 

Connect with Danielle:

• LinkedIn: https://www.linkedin.com/in/daniellebalestra/  
• Twitter: https://x.com/danif10  
• Company website: https://www.goodwinlaw.com/en 
• Danielle’s website: https://daniellembalestra.wordpress.com/ 

Ways to Tune In:

• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
• YouTube: https://youtu.be/488abJCEGrc

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

In this episode of The Hard Corps Marketing Show, I sat down with Kerry Pearce, Head of Marketing at Qrvey. Kerry unpacks the shifting landscape of SEO in the age of zero-click searches and AI-generated answers. Rather than throwing in the towel, she explains how marketers can adapt their strategies to stay relevant and drive results.

Kerry shares practical ways to modernize your SEO approach, from refreshing outdated content and using AI tools effectively, to optimizing pages for both bots and real humans. She also breaks down how adding interactive content like demos and videos can give your pages an immediate engagement boost.

In this episode, we cover:

• How SEO is evolving and why marketers need to keep up, not give up
• Why fundamentals like keywords, structure, and links still matter
• What it takes to optimize content for both AI tools and human readers
• How interactive content can drive clicks, impressions, and engagement
• The value of refreshing old content to improve visibility and performance

If you’re wondering how to keep your content competitive in an AI-powered world, this episode is full of clear strategies you can implement right now.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show!

Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/ 

Connect with Kerry:

• LinkedIn: https://www.linkedin.com/in/kerrycotter8/  
• Company website: https://qrvey.com/ 

Ways to Tune In:

• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
• YouTube: https://youtu.be/_U6JRnXxf20 

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

In this episode of The Hard Corps Marketing Show, I sat down with Jeff White, Principal at Kula Partners, to explore how brands can create digital experiences that are not only user-friendly but also authentic and inclusive. Jeff brings a designer’s eye and a strategist’s mindset to the conversation, sharing why accessibility, integrity, and focus matter more than ever in today’s web-driven world.

From avoiding shady “dark patterns” to embracing the Web Content Accessibility Guidelines (WCAG), Jeff outlines what it takes to make your website work better for everyone. He also shares insights from his own entrepreneurial journey, including how choosing to niche down in the manufacturing sector helped Kula Partners deliver more value and stand out in a crowded market.

In this episode, we cover:

• Why authenticity builds more lasting connections than conversion tricks
• What digital accessibility looks like in practice and why it matters
• The tools every team should use to test and improve user experience
• How AI is shaping the future of web design without replacing human creativity
• The power of specialization and focusing on a niche

If you care about building better websites and stronger brands, this episode is full of practical advice and meaningful perspective.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show!

Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/  

Connect with Jeff:

• LinkedIn: https://www.linkedin.com/in/brightwhite/  
• Company website: https://kulapartners.com/  
• The Kula Ring Podcast: https://open.spotify.com/show/2bt4Wf1fR4NT0MZFMWXMAr 

Ways to Tune In:

• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
• YouTube: https://youtu.be/zp5Iwg2AC10 

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

In this episode of The Hard Corps Marketing Show, I sat down with Ardath Albee, a B2B marketing strategist and the CEO of Marketing Interactions. With decades of experience helping brands deliver meaningful content that resonates, Ardath brings a sharp and timely perspective to the conversation on AI, authenticity, and how marketers can preserve originality in an increasingly automated world.

Ardath shares why content should never be treated as filler or formulaic, especially when trust and credibility are on the line. She dives into the strategic role of empathy, voice, and nuance in content creation, and where AI fits in (and where it doesn’t). This episode is a must-listen for anyone looking to navigate the evolving content landscape without losing the human touch.

In this episode, we cover:

• Why AI should be used as a tool, not a replacement for human creativity
• The dangers of over-relying on AI-generated personas and generic content
• How to develop high-impact content by truly understanding your audience
• The role of empathy, originality, and voice in standing out
• Actionable strategies for using AI efficiently while preserving content quality

If you’re ready to level up your content strategy while keeping it human, this episode is packed with real talk and smart advice you won’t want to miss!

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show!

Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/ 

Connect with Ardath:

• LinkedIn: https://www.linkedin.com/in/ardathalbee/ 
• Twitter: www.x.com/ardath421 
• Company website: https://marketinginteractions.com/ 
• Books: https://marketinginteractions.com/books-by-ardath-albee/ 

Ways to Tune In:

• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
• YouTube: https://youtu.be/Np1sdcVumOo 

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

In this episode of The Hard Corps Marketing Show, I sat down with Kit Lisle, Founder of Acclaro Growth Partners and The Operators.pe. A former military intelligence officer turned veteran strategy consultant, Kit brings a unique lens to leadership and business transformation. He now helps companies shift from founder-led decision making to value-driven, private-equity-ready growth.

Kit breaks down why leaders should start with experimentation instead of narrowing their focus too soon, how honest customer conversations reveal real needs, and why continuous improvement and humble collaboration are non-negotiable for long-term success. Drawing from his military background, Kit compares the intensity of private equity to a SEAL team mission, where adaptability, rapid learning, and mission clarity are essential.

In this episode, we cover:

• Why a period of experimentation outperforms premature focus
• How to ask open-ended questions that deliver true customer insight
• The cultural shift founder-led businesses must make when PE steps in
• Leveraging strengths and running after-action reviews for constant improvement
• Encouraging a culture of curiosity that sparks innovation

If you’re ready to foster intellectual curiosity, unlock hidden opportunities, and drive value-first growth, this episode is full of actionable insights you won’t want to miss!

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show!

Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/  

Connect with Kit:

• LinkedIn: https://www.linkedin.com/in/kit-lisle/  
• The Operator’s website: https://theoperators.pe/  
• Acclaro Growth Partners' website: https://acclaropartners.com/ 

Ways to Tune In:

• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
• YouTube: https://youtu.be/jr18uWStLfQ 

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

In this episode of The Hard Corps Marketing Show, I sat down with Karen Sung, Chief Marketing Officer at Cyber Defense Group. Karen shares how smart marketers divide their focus between direct customer outreach and empowering channel partners, showing how the two motions fuel each other for greater growth.

Karen explains why partner success starts with strong brand awareness, why you need buyer personas for partners as well as customers, and how data-guided decisions keep every campaign efficient and measurable.

In this episode, we cover:

• Why direct marketing builds trust that partners can leverage to close deals
• How to create detailed buyer personas for channel partners and customers alike
• How ready‑to‑use marketing kits make co‑marketing fast and consistent
• Using data to prove ROI and continually optimize campaigns

If you want to strengthen partner relationships, build a recognizable brand, and drive smarter campaigns with data, this episode is packed with actionable insights you won’t want to miss!

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show!

Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/  

Connect with Karen:

• LinkedIn: https://www.linkedin.com/in/karen-sung-9b8181b/  
• Cyber Defense Group’s website: https://www.cdg.io/  
• Twitter: https://x.com/karenrsung?lang=bg 

Ways to Tune In:

• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
• YouTube: https://youtu.be/PADRTAfTv8Q 

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

In this episode of The Hard Corps Marketing Show, I sat down with Dan Salkey, Co-founder and Strategy Partner of Small World. Dan explores how brands can unlock growth by prioritizing entertainment in their marketing strategies, challenging the idea that certain industries are too “boring” to stand out. 

Dan breaks down how companies can shift from traditional, product-focused messaging to content that captures attention by being genuinely entertaining. From fandom mapping to the revival of brand mascots, Dan shares practical approaches for making content more engaging, shareable, and impactful across today’s fragmented media landscape. 

In this episode, we cover:

• Why no industry is too boring for creative, audience-first marketing
• How to use fandom mapping to tap into what your audience actually cares about
• The value of staying ahead of trends to create platform-native, entertaining content
• How to protect the creative process by separating it from operational constraints 
• Ways to measure the real business impact of entertainment-first marketing

If you’re ready to stop blending in and start standing out, this episode is packed with creative inspiration and strategies you can put into action!

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show!

Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/ 

Connect with Dan:

• LinkedIn: https://www.linkedin.com/in/dan-salkey/  
• Company website: https://meetsmallworld.com/  
• Book: https://www.entertainordie.com/ 
• Twitter: www.x.com/SalkeyDan 

Ways to Tune In:

• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
• YouTube: https://youtu.be/1p6YZ2Sosm0 

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

In this episode of The Hard Corps Marketing Show, I sat down with Eden Bidani, Head of Strategy and Copy at CAPE.Agency. She shares her expertise on crafting ethical, effective messaging that truly resonates with customers and drives meaningful results.

Eden breaks down why many tech companies focus too much on product features without deeply understanding their customers’ world. She shares her proven three-part process for effective copywriting, combining internal research, direct customer insights, and market analysis, and highlights the limits of AI in creating truly innovative, human-centered marketing. 

In this episode, we cover:

• Why deep customer insights go beyond surface-level interviews. 
• Eden’s three-part process for crafting compelling, effective messages.
• The importance of understanding market categories and potential shifts.
• How anthropology shapes marketing and ethical copywriting
• Why human creativity and empathy are essential, even in the age of AI. 

If you’re ready to create marketing that connects authentically, stands out in a crowded market, and aligns passion with profession, this episode is full of actionable insights you won’t want to miss!

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show!

Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/ 

Connect with Eden:

• LinkedIn: https://www.linkedin.com/in/edenbidani/  
• Company website: https://cape.agency/ 

Ways to Tune In:

• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
• YouTube: https://youtu.be/4Zr5UEypFVM 

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

In this episode of The Hard Corps Marketing Show, I sat down with Marli Mesibov, Head of Product Content at Verily. Marli brings her expertise in content strategy, AI, and communication, sharing key strategies for improving how leaders and teams communicate and create content. 

Marli breaks down the four maxims of communication, quantity, quality, relevance, and manner, and explains how they are essential for clarity and effectiveness. She also dives into the evolution of the content designer role, why AI is an aid, not a replacement, the importance of documented strategies, and why encouraging team members to share their ideas publicly leads to growth. 

In this episode we cover:

• How Grice’s Maxims can elevate your communication and content
• Why AI needs ongoing training and human guidance
• The value of documenting content strategy to align teams and avoid subjective decisions
• Why encouraging employees to share ideas boosts personal and team growth

If you’re ready to improve your communication, elevate your content strategy, and use AI more effectively, this episode is full of actionable insights you won’t want to miss!

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show!

Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/ 

Connect with Marli:

• Marli’s Website: https://marli.me/  
• LinkedIn: https://www.linkedin.com/in/marlim/ 
• Twitter: https://x.com/marsinthestars  
• Company website: https://verily.com/  
• Facebook: https://www.facebook.com/marsinthestars/ 
• Instagram: https://www.instagram.com/marlimesibov/ 

Ways to Tune In:

• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
• YouTube: https://youtu.be/J4TK5stCnSk 

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

In this episode of The Hard Corps Marketing Show, I sat down with Abdul Rastagar, Founder and Marketing & GTM Advisor at Sirona Marketing. Abdul brings a sharp perspective on strategic messaging, the evolving role of AI in marketing, and the importance of relevance and differentiation in go-to-market strategies.

Abdul explains why your messaging should never be static. From maintaining contextual relevance to staying ahead of the competition, he outlines how continuous refinement and a structured approach are essential to effective marketing. He also tackles the myth that AI or DIY marketing can fully replace strategic thinking and human insight, offering a grounded view on how tools should support, not substitute, your strategy.

In this episode, we cover:

• Why messaging must evolve constantly to remain relevant and competitive
• How to craft specific, differentiated messages that resonate with real customer pain points
• The importance of understanding client context, from macro trends to stakeholder priorities
• How localized data and case studies create credibility and open new market opportunities
• Abdul’s reflections on learning from mistakes, the value of feedback, and continuous personal growth

If you want to elevate your messaging strategy, sharpen your GTM approach, and truly connect with your market, this episode delivers insights you can act on today.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show!

Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/ 

Connect with Abdul:

• LinkedIn: https://www.linkedin.com/in/rastagar/  
• Twitter: www.x.com/CaliAbdul  
• Company website: https://www.sirona.marketing/  
• YouTube: www.youtube.com/@abdulrastagar  
• Podcast: https://open.spotify.com/show/1g6LltwDOB95sPZ5xXcczr  
• Book: https://www.amazon.com/dp/B08VHKZG3S/ref=tsm_1_fb_lk 

Ways to Tune In:

• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
• YouTube: https://youtu.be/SViWeAXnXG8 

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

In this episode of The Hard Corps Marketing Show, I sat down with Michelle Hsiao, CEO and Founder of Revenue Growth Advisors. Michelle brings her expertise in customer-centric marketing strategies, emphasizing the value of meaningful relationships over transactional interactions to drive sustainable growth.

Michelle shares how marketing goes far beyond the product and is really about the people. From building trust throughout the customer journey to designing loyalty programs that foster emotional connection, she explores how marketers can create personalized, engaging experiences at every stage.

In this episode, we cover:

• Why relationships, not just products, are central to great marketing
• How to design loyalty programs that encourage connection and engagement
• The power of personalization and two-way communication with your audience
• Michelle’s entrepreneurial journey and how embracing risk shaped her leadership style

If you’re looking to transform your marketing from transactional to relational, this episode is packed with tactical ideas and thoughtful strategies you can implement today!

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show!

Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/ 

Connect with Michelle:

• LinkedIn: https://www.linkedin.com/in/michelle-hsiao/  
• Company website: https://therevgrowthadvisors.com/ 

Ways to Tune In:

• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
• YouTube: https://youtu.be/4Evz0sOoFk8 

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/