The Good Brand Podcast Transistor (https://transistor.fm) https://feeds.transistor.fm/the-good-round-up We're talking about brand. We're even trying to define it. Understand what makes a good brand and how you can make your brand better. Views, thoughts, and commentary for clients and agencies. Brought to you by Good, a brand consultancy based in the UK. © Good Full Stop Limited 149386b0-c7f1-5f6a-95f5-d805f0996a6f yes en Thu, 15 Jan 2026 09:27:54 +0000 Fri, 06 Mar 2026 16:59:59 +0000 https://www.goodbrandconsultants.com/ https://img.transistorcdn.com/7mAwgLJ-xVkcG1bGXDQa34CQcSaNKvbw7g8_OZOKiNs/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzgzMjkvMTY5MjA5/Nzg4OS1hcnR3b3Jr/LmpwZw.jpg The Good Brand Podcast https://www.goodbrandconsultants.com/ episodic Good, Brand Consultants We're talking about brand. We're even trying to define it. Understand what makes a good brand and how you can make your brand better. Views, thoughts, and commentary for clients and agencies. Brought to you by Good, a brand consultancy based in the UK. We're talking about brand. branding, brand, marketing, agency, digital, consultancy Stewart Steel stewart@goodbrandconsultants.com No Yes Bursting the AI Powered Bubble 56 56 Bursting the AI Powered Bubble full 03464e2a-807d-453a-9220-46645e92df2d https://share.transistor.fm/s/4a9b0b2f In this episode, Stewart, Julie, and Chris dive into the pervasive problem of "AI-powered" marketing in 2026. Sparked by observations from the Consumer Electronics Show in Las Vegas, the team discusses how lazy product marketing has reduced AI to a meaningless badge, plastered on everything from battery chargers to computers without explaining actual customer value.

Drawing parallels to the "smart" and "connected" buzzwords of 2015-2016, the hosts explore why technology companies struggle to articulate benefits instead of features. They argue that AI actually offers more tangible value than previous tech trends, making it even more frustrating when companies default to shorthand rather than explaining how their products save money, make money, or solve real problems.

The conversation takes a personal turn when Stewart shares his reaction to receiving an AI-generated Christmas card, sparking a broader discussion about authenticity, consumer scepticism, and knowing when AI use matters versus when it doesn't. The team emphasises the importance of showing the "messiness" of real progress, admitting mistakes, and being honest about the journey—something AI's perfectionism often obscures.

The episode concludes with reflections on the coming AI backlash and predictions about what next year's CES might bring (spoiler: it's robots).

About Good, Brand Consultants
Good Brand Consultants helps B2B organisations turn brand strategy into commercial reality. Based in Scotland and working globally, we partner with clients to tackle everything from foundational brand positioning to practical implementation frameworks. If you're wrestling with brand challenges or want to explore how strategic brand work can deliver real business results, we'd love to hear from you. To learn more about us, visit goodbrandconsultants.com.

]]> In this episode, Stewart, Julie, and Chris dive into the pervasive problem of "AI-powered" marketing in 2026. Sparked by observations from the Consumer Electronics Show in Las Vegas, the team discusses how lazy product marketing has reduced AI to a meaningless badge, plastered on everything from battery chargers to computers without explaining actual customer value.

Drawing parallels to the "smart" and "connected" buzzwords of 2015-2016, the hosts explore why technology companies struggle to articulate benefits instead of features. They argue that AI actually offers more tangible value than previous tech trends, making it even more frustrating when companies default to shorthand rather than explaining how their products save money, make money, or solve real problems.

The conversation takes a personal turn when Stewart shares his reaction to receiving an AI-generated Christmas card, sparking a broader discussion about authenticity, consumer scepticism, and knowing when AI use matters versus when it doesn't. The team emphasises the importance of showing the "messiness" of real progress, admitting mistakes, and being honest about the journey—something AI's perfectionism often obscures.

The episode concludes with reflections on the coming AI backlash and predictions about what next year's CES might bring (spoiler: it's robots).

About Good, Brand Consultants
Good Brand Consultants helps B2B organisations turn brand strategy into commercial reality. Based in Scotland and working globally, we partner with clients to tackle everything from foundational brand positioning to practical implementation frameworks. If you're wrestling with brand challenges or want to explore how strategic brand work can deliver real business results, we'd love to hear from you. To learn more about us, visit goodbrandconsultants.com.

]]> Thu, 15 Jan 2026 09:27:54 +0000 Good, Brand Consultants Good, Brand Consultants 1595 In this episode, Stewart, Julie, and Chris dive into the pervasive problem of "AI-powered" marketing in 2026. Sparked by observations from the Consumer Electronics Show in Las Vegas, the team discusses how lazy product marketing has reduced AI to a meaningless badge, plastered on everything from battery chargers to computers without explaining actual customer value.

Drawing parallels to the "smart" and "connected" buzzwords of 2015-2016, the hosts explore why technology companies struggle to articulate benefits instead of features. They argue that AI actually offers more tangible value than previous tech trends, making it even more frustrating when companies default to shorthand rather than explaining how their products save money, make money, or solve real problems.

The conversation takes a personal turn when Stewart shares his reaction to receiving an AI-generated Christmas card, sparking a broader discussion about authenticity, consumer scepticism, and knowing when AI use matters versus when it doesn't. The team emphasises the importance of showing the "messiness" of real progress, admitting mistakes, and being honest about the journey—something AI's perfectionism often obscures.

The episode concludes with reflections on the coming AI backlash and predictions about what next year's CES might bring (spoiler: it's robots).

About Good, Brand Consultants
Good Brand Consultants helps B2B organisations turn brand strategy into commercial reality. Based in Scotland and working globally, we partner with clients to tackle everything from foundational brand positioning to practical implementation frameworks. If you're wrestling with brand challenges or want to explore how strategic brand work can deliver real business results, we'd love to hear from you. To learn more about us, visit goodbrandconsultants.com.

]]> branding, brand, marketing, agency, digital, consultancy Yes Has Lululemon Lost Its Soul (And Is Your Brand Next)? 55 55 Has Lululemon Lost Its Soul (And Is Your Brand Next)? full 8d6611dc-183e-4180-bedc-3e3c703fdfcd https://share.transistor.fm/s/caa16076 Lululemon built an empire by obsessing over community, culture, and the women they served. Then something changed. The stores lost their personality. The customer workshops disappeared. The soul got diluted.

Sound familiar? It should. Because what happened to Lululemon happens to almost every brand that prioritises growth over identity. The investors start calling the shots. The quarterly targets become more important than the customer. And slowly, the thing that made you special becomes the thing you sacrifice first.

In this episode, the team at Good unpacks what went wrong at Lululemon—and more importantly, what it teaches us about keeping brand at the centre when everyone's screaming for more revenue, more stores, more growth. Because here's the truth: most leadership teams don't want to hear: your brand foundations should dictate your growth strategy, not the other way around.

About Good, Brand Consultants
Good Brand Consultants helps B2B organisations turn brand strategy into commercial reality. Based in Scotland and working globally, we partner with clients to tackle everything from foundational brand positioning to practical implementation frameworks. If you're wrestling with brand challenges or want to explore how strategic brand work can deliver real business results, we'd love to hear from you. To learn more about us, visit goodbrandconsultants.com.

]]> Lululemon built an empire by obsessing over community, culture, and the women they served. Then something changed. The stores lost their personality. The customer workshops disappeared. The soul got diluted.

Sound familiar? It should. Because what happened to Lululemon happens to almost every brand that prioritises growth over identity. The investors start calling the shots. The quarterly targets become more important than the customer. And slowly, the thing that made you special becomes the thing you sacrifice first.

In this episode, the team at Good unpacks what went wrong at Lululemon—and more importantly, what it teaches us about keeping brand at the centre when everyone's screaming for more revenue, more stores, more growth. Because here's the truth: most leadership teams don't want to hear: your brand foundations should dictate your growth strategy, not the other way around.

About Good, Brand Consultants
Good Brand Consultants helps B2B organisations turn brand strategy into commercial reality. Based in Scotland and working globally, we partner with clients to tackle everything from foundational brand positioning to practical implementation frameworks. If you're wrestling with brand challenges or want to explore how strategic brand work can deliver real business results, we'd love to hear from you. To learn more about us, visit goodbrandconsultants.com.

]]> Tue, 25 Nov 2025 11:19:39 +0000 Good, Brand Consultants Good, Brand Consultants 1610 Lululemon built an empire by obsessing over community, culture, and the women they served. Then something changed. The stores lost their personality. The customer workshops disappeared. The soul got diluted.

Sound familiar? It should. Because what happened to Lululemon happens to almost every brand that prioritises growth over identity. The investors start calling the shots. The quarterly targets become more important than the customer. And slowly, the thing that made you special becomes the thing you sacrifice first.

In this episode, the team at Good unpacks what went wrong at Lululemon—and more importantly, what it teaches us about keeping brand at the centre when everyone's screaming for more revenue, more stores, more growth. Because here's the truth: most leadership teams don't want to hear: your brand foundations should dictate your growth strategy, not the other way around.

About Good, Brand Consultants
Good Brand Consultants helps B2B organisations turn brand strategy into commercial reality. Based in Scotland and working globally, we partner with clients to tackle everything from foundational brand positioning to practical implementation frameworks. If you're wrestling with brand challenges or want to explore how strategic brand work can deliver real business results, we'd love to hear from you. To learn more about us, visit goodbrandconsultants.com.

]]> branding, brand, marketing, agency, digital, consultancy No The Bridge Builder's Guide to Brand Success 54 54 The Bridge Builder's Guide to Brand Success full af1888a2-187a-455b-87eb-727b391a4047 https://share.transistor.fm/s/145ba603 Most brand projects fail not because of bad creative work, but because of poor internal groundwork. In this episode, we sit down with Robert McKechnie, MD of Starrett Europe and a veteran of successful brand transformations at organisations including Core (Scottish Power) and Norbord.

Robert shares his powerful "torch and bridge" analogy that reframes how clients and agencies should work together. While agencies shine the torch to illuminate what's possible, it's the client's responsibility to build the bridge: doing the internal work, securing buy-in, and creating the cultural foundation that turns brand strategy into business results.

We explore why brand exercises fail when they're just "poster campaigns," the critical importance of bringing customers into the room during strategy development, and why you should never find yourself in a boardroom discussing fonts. Robert also tackles the eternal tension between marketing and sales, and shares hard-won advice for mid-level marketeers struggling to make an impact.

This is a conversation about the unglamorous but essential work that separates brand projects that deliver real commercial results from those that simply look pretty.

About Good, Brand Consultants
Good Brand Consultants helps B2B organisations turn brand strategy into commercial reality. Based in Scotland and working globally, we partner with clients to tackle everything from foundational brand positioning to practical implementation frameworks. If you're wrestling with brand challenges or want to explore how strategic brand work can deliver real business results, we'd love to hear from you. To learn more about us, visit goodbrandconsultants.com.

]]> Most brand projects fail not because of bad creative work, but because of poor internal groundwork. In this episode, we sit down with Robert McKechnie, MD of Starrett Europe and a veteran of successful brand transformations at organisations including Core (Scottish Power) and Norbord.

Robert shares his powerful "torch and bridge" analogy that reframes how clients and agencies should work together. While agencies shine the torch to illuminate what's possible, it's the client's responsibility to build the bridge: doing the internal work, securing buy-in, and creating the cultural foundation that turns brand strategy into business results.

We explore why brand exercises fail when they're just "poster campaigns," the critical importance of bringing customers into the room during strategy development, and why you should never find yourself in a boardroom discussing fonts. Robert also tackles the eternal tension between marketing and sales, and shares hard-won advice for mid-level marketeers struggling to make an impact.

This is a conversation about the unglamorous but essential work that separates brand projects that deliver real commercial results from those that simply look pretty.

About Good, Brand Consultants
Good Brand Consultants helps B2B organisations turn brand strategy into commercial reality. Based in Scotland and working globally, we partner with clients to tackle everything from foundational brand positioning to practical implementation frameworks. If you're wrestling with brand challenges or want to explore how strategic brand work can deliver real business results, we'd love to hear from you. To learn more about us, visit goodbrandconsultants.com.

]]> Mon, 03 Nov 2025 08:50:29 +0000 Good, Brand Consultants Good, Brand Consultants 2575 Most brand projects fail not because of bad creative work, but because of poor internal groundwork. In this episode, we sit down with Robert McKechnie, MD of Starrett Europe and a veteran of successful brand transformations at organisations including Core (Scottish Power) and Norbord.

Robert shares his powerful "torch and bridge" analogy that reframes how clients and agencies should work together. While agencies shine the torch to illuminate what's possible, it's the client's responsibility to build the bridge: doing the internal work, securing buy-in, and creating the cultural foundation that turns brand strategy into business results.

We explore why brand exercises fail when they're just "poster campaigns," the critical importance of bringing customers into the room during strategy development, and why you should never find yourself in a boardroom discussing fonts. Robert also tackles the eternal tension between marketing and sales, and shares hard-won advice for mid-level marketeers struggling to make an impact.

This is a conversation about the unglamorous but essential work that separates brand projects that deliver real commercial results from those that simply look pretty.

About Good, Brand Consultants
Good Brand Consultants helps B2B organisations turn brand strategy into commercial reality. Based in Scotland and working globally, we partner with clients to tackle everything from foundational brand positioning to practical implementation frameworks. If you're wrestling with brand challenges or want to explore how strategic brand work can deliver real business results, we'd love to hear from you. To learn more about us, visit goodbrandconsultants.com.

]]> branding, brand, marketing, agency, digital, consultancy No What Happens When Price AND Quality Don’t Differentiate? 53 53 What Happens When Price AND Quality Don’t Differentiate? full 10aafdf2-6616-4c67-b821-6669ba094a41 https://share.transistor.fm/s/30ce0c44 Something's coming over the hill! In this episode of The Good Brand Podcast, Stewart sits down with Chris and Julie to tackle a thorny question: what happens when “cheap imports” aren’t cheap or inferior anymore, just good enough, well-priced, and increasingly well-branded? Using BYD and others as jumping-off points, we dig into how the playbook has shifted (price → quality → brand) and what that means for Western B2B manufacturers and tech firms.

We talk trust as a real moat (warranties, service, local presence), why heritage helps but won’t save you, and the unsexy truth that brand-building is a continuous practice, not a one-and-done campaign. No silver bullets, just what it takes to be match-fit before market share slips “slowly, then quickly.”

Take a look at the original article.

About Good
Good is a brand consultancy, working with ambitious B2B businesses to overcome the problems that hold them back. We believe brand strategy is business strategy, helping companies sharpen their positioning, win customer loyalty, and unlock new opportunities for growth. Got a problem that’s keeping you up at night? We’d love to have a chat to see how we could help. Find out more at goodbrandconsultants.com.

]]> Something's coming over the hill! In this episode of The Good Brand Podcast, Stewart sits down with Chris and Julie to tackle a thorny question: what happens when “cheap imports” aren’t cheap or inferior anymore, just good enough, well-priced, and increasingly well-branded? Using BYD and others as jumping-off points, we dig into how the playbook has shifted (price → quality → brand) and what that means for Western B2B manufacturers and tech firms.

We talk trust as a real moat (warranties, service, local presence), why heritage helps but won’t save you, and the unsexy truth that brand-building is a continuous practice, not a one-and-done campaign. No silver bullets, just what it takes to be match-fit before market share slips “slowly, then quickly.”

Take a look at the original article.

About Good
Good is a brand consultancy, working with ambitious B2B businesses to overcome the problems that hold them back. We believe brand strategy is business strategy, helping companies sharpen their positioning, win customer loyalty, and unlock new opportunities for growth. Got a problem that’s keeping you up at night? We’d love to have a chat to see how we could help. Find out more at goodbrandconsultants.com.

]]> Wed, 01 Oct 2025 10:41:51 +0100 Good, Brand Consultants Good, Brand Consultants 1373 Something's coming over the hill! In this episode of The Good Brand Podcast, Stewart sits down with Chris and Julie to tackle a thorny question: what happens when “cheap imports” aren’t cheap or inferior anymore, just good enough, well-priced, and increasingly well-branded? Using BYD and others as jumping-off points, we dig into how the playbook has shifted (price → quality → brand) and what that means for Western B2B manufacturers and tech firms.

We talk trust as a real moat (warranties, service, local presence), why heritage helps but won’t save you, and the unsexy truth that brand-building is a continuous practice, not a one-and-done campaign. No silver bullets, just what it takes to be match-fit before market share slips “slowly, then quickly.”

Take a look at the original article.

About Good
Good is a brand consultancy, working with ambitious B2B businesses to overcome the problems that hold them back. We believe brand strategy is business strategy, helping companies sharpen their positioning, win customer loyalty, and unlock new opportunities for growth. Got a problem that’s keeping you up at night? We’d love to have a chat to see how we could help. Find out more at goodbrandconsultants.com.

]]> branding, brand, marketing, agency, digital, consultancy No Brand at the Top: Why CEOs Can’t Ignore Brand 52 52 Brand at the Top: Why CEOs Can’t Ignore Brand full 1cd97f02-1c65-4ecd-a90d-b3e930f6cbca https://share.transistor.fm/s/67494ed1 In this episode of The Good Brand Podcast, we sit down with Catherine Connolly, Executive Chair of Prime Light Group, to explore how brand shapes boardroom decisions and business strategy. From her early career in B2B marketing to leading global and mid-sized companies, Catherine shares candid insights on using data to earn credibility at board level, why consistency beats trends, and how brand becomes the anchor for growth. It’s a practical, no-nonsense look at why brand truly belongs on the leadership agenda.
 

]]> In this episode of The Good Brand Podcast, we sit down with Catherine Connolly, Executive Chair of Prime Light Group, to explore how brand shapes boardroom decisions and business strategy. From her early career in B2B marketing to leading global and mid-sized companies, Catherine shares candid insights on using data to earn credibility at board level, why consistency beats trends, and how brand becomes the anchor for growth. It’s a practical, no-nonsense look at why brand truly belongs on the leadership agenda.
 

]]> Wed, 17 Sep 2025 08:35:03 +0100 Good, Brand Consultants Good, Brand Consultants 2591 In this episode of The Good Brand Podcast, we sit down with Catherine Connolly, Executive Chair of Prime Light Group, to explore how brand shapes boardroom decisions and business strategy. From her early career in B2B marketing to leading global and mid-sized companies, Catherine shares candid insights on using data to earn credibility at board level, why consistency beats trends, and how brand becomes the anchor for growth. It’s a practical, no-nonsense look at why brand truly belongs on the leadership agenda.
 

]]> branding, brand, marketing, agency, digital, consultancy No Beyond the Logo: How One Business Uses Brand to Make Decisions 51 51 Beyond the Logo: How One Business Uses Brand to Make Decisions full b7691571-3308-4fc2-9547-73349c6120e1 https://share.transistor.fm/s/a596bcfb In this episode of the Good Brand Podcast, we sit down with Carolyn Jones (CJ), co-director of Anatomical Concepts, a Glasgow-based company providing rehabilitation technology and personalised services for people following life-changing illness or injury.

Five years after working together on a comprehensive rebrand, CJ shares how brand strategy has become the backbone of their business decisions, recruitment process, and daily operations. From using brand values as a strategic filter for new projects to embedding their mission into every client conversation, this conversation reveals how a well-crafted brand can transform not just external perception, but internal culture and business growth.

CJ discusses the vulnerability required in the brand process, how they've maintained authenticity while scaling, and why their brand guidelines live on the front page of every official document rather than gathering dust in a drawer. We love this, a case study in how small businesses can leverage brand as a practical tool for sustainable growth and meaningful impact.

Want to talk? Have a look at our website, Good Brand Consultants. 

]]> In this episode of the Good Brand Podcast, we sit down with Carolyn Jones (CJ), co-director of Anatomical Concepts, a Glasgow-based company providing rehabilitation technology and personalised services for people following life-changing illness or injury.

Five years after working together on a comprehensive rebrand, CJ shares how brand strategy has become the backbone of their business decisions, recruitment process, and daily operations. From using brand values as a strategic filter for new projects to embedding their mission into every client conversation, this conversation reveals how a well-crafted brand can transform not just external perception, but internal culture and business growth.

CJ discusses the vulnerability required in the brand process, how they've maintained authenticity while scaling, and why their brand guidelines live on the front page of every official document rather than gathering dust in a drawer. We love this, a case study in how small businesses can leverage brand as a practical tool for sustainable growth and meaningful impact.

Want to talk? Have a look at our website, Good Brand Consultants. 

]]> Wed, 27 Aug 2025 09:20:37 +0100 Good, Brand Consultants Good, Brand Consultants 1880 In this episode of the Good Brand Podcast, we sit down with Carolyn Jones (CJ), co-director of Anatomical Concepts, a Glasgow-based company providing rehabilitation technology and personalised services for people following life-changing illness or injury.

Five years after working together on a comprehensive rebrand, CJ shares how brand strategy has become the backbone of their business decisions, recruitment process, and daily operations. From using brand values as a strategic filter for new projects to embedding their mission into every client conversation, this conversation reveals how a well-crafted brand can transform not just external perception, but internal culture and business growth.

CJ discusses the vulnerability required in the brand process, how they've maintained authenticity while scaling, and why their brand guidelines live on the front page of every official document rather than gathering dust in a drawer. We love this, a case study in how small businesses can leverage brand as a practical tool for sustainable growth and meaningful impact.

Want to talk? Have a look at our website, Good Brand Consultants. 

]]> branding, brand, marketing, agency, digital, consultancy No Why Brand Gets Left Behind in B2B - Lessons from Our Survey 50 50 Why Brand Gets Left Behind in B2B - Lessons from Our Survey full fb64433c-109d-43e2-94a0-a5a7f598f775 https://share.transistor.fm/s/288cfc4b In this episode of the Good Brand Podcast, we unpack the findings from our latest B2B brand survey — and they’re telling. While most businesses invest in defining their brand, too often the strategy gets shelved after launch. Brand is left to play second fiddle to product marketing, rarely given the space or investment to shape business decisions. We discuss why belief in brand fades so quickly, why true brand campaigns are almost non-existent in B2B, and how better measurement,  from quick wins to long-term impact, can help brand earn its place at the top table.

Take a look at our article, You Don’t Have a Brand Problem. You Have a Brand Belief Problem.
Have a look at our results.

]]> In this episode of the Good Brand Podcast, we unpack the findings from our latest B2B brand survey — and they’re telling. While most businesses invest in defining their brand, too often the strategy gets shelved after launch. Brand is left to play second fiddle to product marketing, rarely given the space or investment to shape business decisions. We discuss why belief in brand fades so quickly, why true brand campaigns are almost non-existent in B2B, and how better measurement,  from quick wins to long-term impact, can help brand earn its place at the top table.

Take a look at our article, You Don’t Have a Brand Problem. You Have a Brand Belief Problem.
Have a look at our results.

]]> Thu, 14 Aug 2025 08:43:49 +0100 Good, Brand Consultants Good, Brand Consultants 1613 In this episode of the Good Brand Podcast, we unpack the findings from our latest B2B brand survey — and they’re telling. While most businesses invest in defining their brand, too often the strategy gets shelved after launch. Brand is left to play second fiddle to product marketing, rarely given the space or investment to shape business decisions. We discuss why belief in brand fades so quickly, why true brand campaigns are almost non-existent in B2B, and how better measurement,  from quick wins to long-term impact, can help brand earn its place at the top table.

Take a look at our article, You Don’t Have a Brand Problem. You Have a Brand Belief Problem.
Have a look at our results.

]]> branding, brand, marketing, agency, digital, consultancy No Why Smart Firms Sound Stupid: 5 Hard Truths About Branding in Professional Services 49 49 Why Smart Firms Sound Stupid: 5 Hard Truths About Branding in Professional Services full 75313492-c645-47f0-9b0a-6546ca0cfbb2 https://share.transistor.fm/s/444739d9 Why do so many professional services firms,  full of smart, capable people, sound like they’re trying to confuse you?

In this episode, the Good team dives into the five hard truths that explain why professional services branding so often misses the mark. From overcomplicated language to legacy baggage, inside-out thinking to same-same design, we unpack the traps firms fall into and why clarity is braver than complexity.

Expect straight-talking, zero-fluff takes on:

  • Why “you can’t express what you haven’t defined”
  • How legacy names can become anchors
  • What the “we-to-you ratio” reveals about customer focus
  • Why looking professional doesn’t mean looking the same
  • And how strategy, not design, sets the foundation

Whether you're in B2B tech, law, consultancy, or finance, this one’s for anyone tired of jargon, vague mission statements, and forgettable brands.


🔗 Read the article
🎙️ More episodes
👋 Work with us 

]]> Why do so many professional services firms,  full of smart, capable people, sound like they’re trying to confuse you?

In this episode, the Good team dives into the five hard truths that explain why professional services branding so often misses the mark. From overcomplicated language to legacy baggage, inside-out thinking to same-same design, we unpack the traps firms fall into and why clarity is braver than complexity.

Expect straight-talking, zero-fluff takes on:

  • Why “you can’t express what you haven’t defined”
  • How legacy names can become anchors
  • What the “we-to-you ratio” reveals about customer focus
  • Why looking professional doesn’t mean looking the same
  • And how strategy, not design, sets the foundation

Whether you're in B2B tech, law, consultancy, or finance, this one’s for anyone tired of jargon, vague mission statements, and forgettable brands.


🔗 Read the article
🎙️ More episodes
👋 Work with us 

]]> Wed, 30 Jul 2025 08:07:00 +0100 Good, Brand Consultants Good, Brand Consultants 1609 Why do so many professional services firms,  full of smart, capable people, sound like they’re trying to confuse you?

In this episode, the Good team dives into the five hard truths that explain why professional services branding so often misses the mark. From overcomplicated language to legacy baggage, inside-out thinking to same-same design, we unpack the traps firms fall into and why clarity is braver than complexity.

Expect straight-talking, zero-fluff takes on:

  • Why “you can’t express what you haven’t defined”
  • How legacy names can become anchors
  • What the “we-to-you ratio” reveals about customer focus
  • Why looking professional doesn’t mean looking the same
  • And how strategy, not design, sets the foundation

Whether you're in B2B tech, law, consultancy, or finance, this one’s for anyone tired of jargon, vague mission statements, and forgettable brands.


🔗 Read the article
🎙️ More episodes
👋 Work with us 

]]> branding, brand, marketing, agency, digital, consultancy No A Trillion Left on the Table: Brand in B2B 48 48 A Trillion Left on the Table: Brand in B2B full f1dac1e6-a14d-4bd6-975c-bbf62965383c https://share.transistor.fm/s/b36a668b A trillion-dollar value gap. A C-suite that doesn’t get it. And why “brand” still feels like a dirty word in B2B. Stewart, Chris, and guest Teri Nicklin get real about why brand is misunderstood, underfunded, and harder than ever to prove. Expect honest takes, stupid questions worth asking, and a push for braver brand thinking.

You can find out more about Teri as well as Teri's LinkedIn post that kicked off this whole chat.

Good is a brand consultancy that helps complex organisations solve business problems through brand. We don’t do fluff, vanity metrics, or vague strategies. We align brand with business to drive real-world impact,  building stronger positioning, clearer messaging, and better commercial outcomes.

https://goodbrandconsultants.com

]]> A trillion-dollar value gap. A C-suite that doesn’t get it. And why “brand” still feels like a dirty word in B2B. Stewart, Chris, and guest Teri Nicklin get real about why brand is misunderstood, underfunded, and harder than ever to prove. Expect honest takes, stupid questions worth asking, and a push for braver brand thinking.

You can find out more about Teri as well as Teri's LinkedIn post that kicked off this whole chat.

Good is a brand consultancy that helps complex organisations solve business problems through brand. We don’t do fluff, vanity metrics, or vague strategies. We align brand with business to drive real-world impact,  building stronger positioning, clearer messaging, and better commercial outcomes.

https://goodbrandconsultants.com

]]> Wed, 09 Jul 2025 08:48:24 +0100 Good, Brand Consultants Good, Brand Consultants 1875 A trillion-dollar value gap. A C-suite that doesn’t get it. And why “brand” still feels like a dirty word in B2B. Stewart, Chris, and guest Teri Nicklin get real about why brand is misunderstood, underfunded, and harder than ever to prove. Expect honest takes, stupid questions worth asking, and a push for braver brand thinking.

You can find out more about Teri as well as Teri's LinkedIn post that kicked off this whole chat.

Good is a brand consultancy that helps complex organisations solve business problems through brand. We don’t do fluff, vanity metrics, or vague strategies. We align brand with business to drive real-world impact,  building stronger positioning, clearer messaging, and better commercial outcomes.

https://goodbrandconsultants.com

]]> branding, brand, marketing, agency, digital, consultancy No Why Your Best Work Isn't Winning 47 47 Why Your Best Work Isn't Winning full afcec504-5845-495a-b9f1-9105094e43eb https://share.transistor.fm/s/4877857b In this episode of the Good Brand Podcast, Stewart, Julie and Chris get stuck into the real reason your best work isn’t cutting through. It’s not a branding problem, it’s a business problem. From product-led blind spots to muddled messaging, they unpack the "recognition gap" between what companies think they’re selling and what customers actually value. Expect plain talk on why brand is often misunderstood, why internal bias wrecks clarity, and how to close the gap with positioning that drives real, measurable value. If you’re still leading with technical specs and calling it strategy, this one’s for you.

Read the original article: https://goodbrandconsultants.com/articles/why-your-best-work-isnt-winning

Good is a brand consultancy that helps complex organisations solve business problems through brand. We don’t do fluff, vanity metrics, or vague strategies. We align brand with business to drive real-world impact, building stronger positioning, clearer messaging, and better commercial outcomes.

https://goodbrandconsultants.com

]]> In this episode of the Good Brand Podcast, Stewart, Julie and Chris get stuck into the real reason your best work isn’t cutting through. It’s not a branding problem, it’s a business problem. From product-led blind spots to muddled messaging, they unpack the "recognition gap" between what companies think they’re selling and what customers actually value. Expect plain talk on why brand is often misunderstood, why internal bias wrecks clarity, and how to close the gap with positioning that drives real, measurable value. If you’re still leading with technical specs and calling it strategy, this one’s for you.

Read the original article: https://goodbrandconsultants.com/articles/why-your-best-work-isnt-winning

Good is a brand consultancy that helps complex organisations solve business problems through brand. We don’t do fluff, vanity metrics, or vague strategies. We align brand with business to drive real-world impact, building stronger positioning, clearer messaging, and better commercial outcomes.

https://goodbrandconsultants.com

]]> Mon, 23 Jun 2025 15:13:45 +0100 Good, Brand Consultants Good, Brand Consultants 1736 In this episode of the Good Brand Podcast, Stewart, Julie and Chris get stuck into the real reason your best work isn’t cutting through. It’s not a branding problem, it’s a business problem. From product-led blind spots to muddled messaging, they unpack the "recognition gap" between what companies think they’re selling and what customers actually value. Expect plain talk on why brand is often misunderstood, why internal bias wrecks clarity, and how to close the gap with positioning that drives real, measurable value. If you’re still leading with technical specs and calling it strategy, this one’s for you.

Read the original article: https://goodbrandconsultants.com/articles/why-your-best-work-isnt-winning

Good is a brand consultancy that helps complex organisations solve business problems through brand. We don’t do fluff, vanity metrics, or vague strategies. We align brand with business to drive real-world impact, building stronger positioning, clearer messaging, and better commercial outcomes.

https://goodbrandconsultants.com

]]> branding, brand, marketing, agency, digital, consultancy Yes Why B2B Tech Brands Keep Getting It Wrong (And What To Do About It) 46 46 Why B2B Tech Brands Keep Getting It Wrong (And What To Do About It) full 942da3b6-b5fe-4900-80f8-a61f62380406 https://share.transistor.fm/s/d42106f1 B2B tech is booming. But most of the branding? Dull, confused, and disconnected from what actually drives growth. In this episode, Stewart, Chris, and Julie dig into Brand Dynamics in B2B Tech: The Current Landscape - our new report that finally puts it all in one place.


We call out the common traps tech brands fall into, from undervaluing brand to putting creativity in a box. We explain why branding isn’t just about logos and how poor positioning undermines even the best products. Whether you’re trying to launch something new or make sense of stagnation, this one’s for you.

Download the report. But start here.

]]> B2B tech is booming. But most of the branding? Dull, confused, and disconnected from what actually drives growth. In this episode, Stewart, Chris, and Julie dig into Brand Dynamics in B2B Tech: The Current Landscape - our new report that finally puts it all in one place.


We call out the common traps tech brands fall into, from undervaluing brand to putting creativity in a box. We explain why branding isn’t just about logos and how poor positioning undermines even the best products. Whether you’re trying to launch something new or make sense of stagnation, this one’s for you.

Download the report. But start here.

]]> Mon, 31 Mar 2025 09:51:56 +0100 Good, Brand Consultants Good, Brand Consultants 897 B2B tech is booming. But most of the branding? Dull, confused, and disconnected from what actually drives growth. In this episode, Stewart, Chris, and Julie dig into Brand Dynamics in B2B Tech: The Current Landscape - our new report that finally puts it all in one place.


We call out the common traps tech brands fall into, from undervaluing brand to putting creativity in a box. We explain why branding isn’t just about logos and how poor positioning undermines even the best products. Whether you’re trying to launch something new or make sense of stagnation, this one’s for you.

Download the report. But start here.

]]> branding, brand, marketing, agency, digital, consultancy Yes Beyond the Buzzwords: When AI Meets Brand Strategy 45 45 Beyond the Buzzwords: When AI Meets Brand Strategy full 8cb34325-4215-41e0-b63b-a6e39a3e5f62 https://share.transistor.fm/s/6d9c27aa Join the Good Brand Consultants team as they tackle the challenging intersection of AI and brand positioning. The episode dives into why companies rush to label their products as "AI-powered" and examines more effective ways to communicate technological innovation to customers.

Through practical examples and industry insights, we explore how brands can move beyond superficial tech trends to deliver real customer value. They share experiences from their consulting work, discuss the evolution from Web 2.0 to AI, and highlight successful approaches like Notion's "talk to your notes" that effectively communicate complex technology's benefits.

Part of the Good Brand Podcast series, this episode offers essential insights for marketers, brand strategists, and business leaders navigating the AI landscape. Featuring Julie Murdoch and Chris Lumsden alongside Stewart Steel.

Take a look at our original AI article.

]]> Join the Good Brand Consultants team as they tackle the challenging intersection of AI and brand positioning. The episode dives into why companies rush to label their products as "AI-powered" and examines more effective ways to communicate technological innovation to customers.

Through practical examples and industry insights, we explore how brands can move beyond superficial tech trends to deliver real customer value. They share experiences from their consulting work, discuss the evolution from Web 2.0 to AI, and highlight successful approaches like Notion's "talk to your notes" that effectively communicate complex technology's benefits.

Part of the Good Brand Podcast series, this episode offers essential insights for marketers, brand strategists, and business leaders navigating the AI landscape. Featuring Julie Murdoch and Chris Lumsden alongside Stewart Steel.

Take a look at our original AI article.

]]> Tue, 03 Dec 2024 08:36:10 +0000 Good, Brand Consultants Good, Brand Consultants 1286 Join the Good Brand Consultants team as they tackle the challenging intersection of AI and brand positioning. The episode dives into why companies rush to label their products as "AI-powered" and examines more effective ways to communicate technological innovation to customers.

Through practical examples and industry insights, we explore how brands can move beyond superficial tech trends to deliver real customer value. They share experiences from their consulting work, discuss the evolution from Web 2.0 to AI, and highlight successful approaches like Notion's "talk to your notes" that effectively communicate complex technology's benefits.

Part of the Good Brand Podcast series, this episode offers essential insights for marketers, brand strategists, and business leaders navigating the AI landscape. Featuring Julie Murdoch and Chris Lumsden alongside Stewart Steel.

Take a look at our original AI article.

]]> branding, brand, marketing, agency, digital, consultancy Yes Beyond Features: How Brand Positioning Drives B2B Sales Success 44 44 Beyond Features: How Brand Positioning Drives B2B Sales Success full d56a400b-87cf-4ecc-896e-1aeaaeac9c4c https://share.transistor.fm/s/47a4de3a In this episode, we're tackling a common challenge faced by B2B companies: why sales prospects often miss the full value of what's being offered. We break down how to move beyond feature lists to communicate real business value, sharing practical insights into brand positioning and sales effectiveness. Whether you're in tech, services, or manufacturing, this discussion will help you sharpen your value proposition and connect with decision-makers more effectively. No problem.

]]> In this episode, we're tackling a common challenge faced by B2B companies: why sales prospects often miss the full value of what's being offered. We break down how to move beyond feature lists to communicate real business value, sharing practical insights into brand positioning and sales effectiveness. Whether you're in tech, services, or manufacturing, this discussion will help you sharpen your value proposition and connect with decision-makers more effectively. No problem.

]]> Tue, 05 Nov 2024 11:20:00 +0000 Good, Brand Consultants Good, Brand Consultants 1273 In this episode, we're tackling a common challenge faced by B2B companies: why sales prospects often miss the full value of what's being offered. We break down how to move beyond feature lists to communicate real business value, sharing practical insights into brand positioning and sales effectiveness. Whether you're in tech, services, or manufacturing, this discussion will help you sharpen your value proposition and connect with decision-makers more effectively. No problem.

]]> branding, brand, marketing, agency, digital, consultancy Yes Aligning Brand Consistency Across Channels 43 43 Aligning Brand Consistency Across Channels full 563a8a8a-5834-4937-9f5a-9ba580cb24e4 https://share.transistor.fm/s/5bceae10 Chris, Julie and Stewart dive into one of the most common challenges businesses face: how to communicate their brand consistently across different channels, regions, and markets. If you’re struggling with presenting a cohesive brand image across various platforms and regions, this episode offers pragmatic advice on navigating these challenges without losing sight of your brand’s core identity. We cover:


1. Inconsistencies in Branding: How inconsistency in messaging and visuals can confuse customers and dilute brand trust.

2. Challenges with Guidelines: Exploring why brand guidelines often get overlooked and how businesses can maintain discipline to stay consistent.

3. The Impact of Growing Business Complexity: Discussing how brands can adapt to changing landscapes while still maintaining a unified image, especially as they expand into different markets and channels.

4. Centralised vs. Regional Control: How the degree of autonomy given to regional teams impacts brand consistency.

5. Practical Solutions: Tips on investing in high-quality assets, setting up effective guidelines, and revisiting them regularly to reflect current realities.


Have a read at our original article on Good’s Website.

]]> Chris, Julie and Stewart dive into one of the most common challenges businesses face: how to communicate their brand consistently across different channels, regions, and markets. If you’re struggling with presenting a cohesive brand image across various platforms and regions, this episode offers pragmatic advice on navigating these challenges without losing sight of your brand’s core identity. We cover:


1. Inconsistencies in Branding: How inconsistency in messaging and visuals can confuse customers and dilute brand trust.

2. Challenges with Guidelines: Exploring why brand guidelines often get overlooked and how businesses can maintain discipline to stay consistent.

3. The Impact of Growing Business Complexity: Discussing how brands can adapt to changing landscapes while still maintaining a unified image, especially as they expand into different markets and channels.

4. Centralised vs. Regional Control: How the degree of autonomy given to regional teams impacts brand consistency.

5. Practical Solutions: Tips on investing in high-quality assets, setting up effective guidelines, and revisiting them regularly to reflect current realities.


Have a read at our original article on Good’s Website.

]]> Mon, 30 Sep 2024 13:30:12 +0100 Good, Brand Consultants Good, Brand Consultants 852 Chris, Julie and Stewart dive into one of the most common challenges businesses face: how to communicate their brand consistently across different channels, regions, and markets. If you’re struggling with presenting a cohesive brand image across various platforms and regions, this episode offers pragmatic advice on navigating these challenges without losing sight of your brand’s core identity. We cover:


1. Inconsistencies in Branding: How inconsistency in messaging and visuals can confuse customers and dilute brand trust.

2. Challenges with Guidelines: Exploring why brand guidelines often get overlooked and how businesses can maintain discipline to stay consistent.

3. The Impact of Growing Business Complexity: Discussing how brands can adapt to changing landscapes while still maintaining a unified image, especially as they expand into different markets and channels.

4. Centralised vs. Regional Control: How the degree of autonomy given to regional teams impacts brand consistency.

5. Practical Solutions: Tips on investing in high-quality assets, setting up effective guidelines, and revisiting them regularly to reflect current realities.


Have a read at our original article on Good’s Website.

]]> branding, brand, marketing, agency, digital, consultancy Yes Taming the Product Portfolio Beast: Simplifying B2B Offerings 42 42 Taming the Product Portfolio Beast: Simplifying B2B Offerings full 40e223ed-e5b3-4387-91f3-5b94ee4950a6 https://share.transistor.fm/s/d62636a3 In this episode of The Good Brand Podcast, hosts, Chris Lumsden, and Julie Murdoch and Stewart Steel dive into the challenges of managing complex product portfolios in B2B businesses. They running through:

  1. The unintentional growth of product ranges and how it leads to confusion
  2. Key statistics on B2B buying journeys and decision-making processes
  3. The impact of complicated portfolios on sales and customer experience
  4. Strategies for simplifying product offerings without alienating existing customers
  5. The role of brand architecture in organising and presenting product lines
  6. Balancing the needs of different stakeholders when streamlining product ranges
  7. The importance of focusing on core products and communicating value effectively

We share insights on how businesses can bring their expanding product ranges under control, improve customer navigation, and optimise their offerings for better sales outcomes. This episode is part of a series discussing common branding challenges, with a focus on B2B tech companies and product-led organisations. You can read the original article at on the Good website. 

]]> In this episode of The Good Brand Podcast, hosts, Chris Lumsden, and Julie Murdoch and Stewart Steel dive into the challenges of managing complex product portfolios in B2B businesses. They running through:

  1. The unintentional growth of product ranges and how it leads to confusion
  2. Key statistics on B2B buying journeys and decision-making processes
  3. The impact of complicated portfolios on sales and customer experience
  4. Strategies for simplifying product offerings without alienating existing customers
  5. The role of brand architecture in organising and presenting product lines
  6. Balancing the needs of different stakeholders when streamlining product ranges
  7. The importance of focusing on core products and communicating value effectively

We share insights on how businesses can bring their expanding product ranges under control, improve customer navigation, and optimise their offerings for better sales outcomes. This episode is part of a series discussing common branding challenges, with a focus on B2B tech companies and product-led organisations. You can read the original article at on the Good website. 

]]> Wed, 11 Sep 2024 12:16:57 +0100 Good, Brand Consultants Good, Brand Consultants 756 In this episode of The Good Brand Podcast, hosts, Chris Lumsden, and Julie Murdoch and Stewart Steel dive into the challenges of managing complex product portfolios in B2B businesses. They running through:

  1. The unintentional growth of product ranges and how it leads to confusion
  2. Key statistics on B2B buying journeys and decision-making processes
  3. The impact of complicated portfolios on sales and customer experience
  4. Strategies for simplifying product offerings without alienating existing customers
  5. The role of brand architecture in organising and presenting product lines
  6. Balancing the needs of different stakeholders when streamlining product ranges
  7. The importance of focusing on core products and communicating value effectively

We share insights on how businesses can bring their expanding product ranges under control, improve customer navigation, and optimise their offerings for better sales outcomes. This episode is part of a series discussing common branding challenges, with a focus on B2B tech companies and product-led organisations. You can read the original article at on the Good website. 

]]> branding, brand, marketing, agency, digital, consultancy No How Should You Update Your Brand? 41 41 How Should You Update Your Brand? full cf0d0e69-0ab5-4c94-8718-122a5e392a62 https://share.transistor.fm/s/afb5c3e8 Going through a brand refresh is fraught with challenges. We talk about what you should and shouldn't do. This is based on an article that is on our website that talks about some of the enquiries that we get in to the business. You can read more at:

https://www.wearegood.com/articles/digging-business-trends

]]> Going through a brand refresh is fraught with challenges. We talk about what you should and shouldn't do. This is based on an article that is on our website that talks about some of the enquiries that we get in to the business. You can read more at:

https://www.wearegood.com/articles/digging-business-trends

]]> Thu, 01 Aug 2024 08:27:00 +0100 Good, Brand Consultants Good, Brand Consultants 958 Going through a brand refresh is fraught with challenges. We talk about what you should and shouldn't do. This is based on an article that is on our website that talks about some of the enquiries that we get in to the business. You can read more at:

https://www.wearegood.com/articles/digging-business-trends

]]> branding, brand, marketing, agency, digital, consultancy No The Theory and Practice of Brand Architecture 40 40 The Theory and Practice of Brand Architecture full 16b8e40a-fc51-4f17-9950-9301e6f3b28c https://share.transistor.fm/s/2cfe023b The theory around brand architecture is well documented. What's missing in those discussions is what happens in practice. When you decide that it's time to restructure your product portfolio, how can you avoid the big mistakes and bring your colleagues with you on the brand architecture journey?

]]> The theory around brand architecture is well documented. What's missing in those discussions is what happens in practice. When you decide that it's time to restructure your product portfolio, how can you avoid the big mistakes and bring your colleagues with you on the brand architecture journey?

]]> Mon, 20 May 2024 09:44:51 +0100 Good, Brand Consultants Good, Brand Consultants 1250 The theory around brand architecture is well documented. What's missing in those discussions is what happens in practice. When you decide that it's time to restructure your product portfolio, how can you avoid the big mistakes and bring your colleagues with you on the brand architecture journey?

]]> branding, brand, marketing, agency, digital, consultancy No Brand Guideline Guidelines 39 39 Brand Guideline Guidelines full ff7ace9a-a688-4c47-8c3c-594125cba688 https://share.transistor.fm/s/bf82b139 We chat with Mike Hunter, our associate design director here at Good, about the dos and don'ts when it comes to what many businesses see as the end of the brand process, the brand guidelines.

Mike wrote an article on brand guidelines that you can read through at your leisure on the Good website. 

]]> We chat with Mike Hunter, our associate design director here at Good, about the dos and don'ts when it comes to what many businesses see as the end of the brand process, the brand guidelines.

Mike wrote an article on brand guidelines that you can read through at your leisure on the Good website. 

]]> Thu, 04 Jan 2024 10:16:37 +0000 Good, Brand Consultants Good, Brand Consultants 1791 We chat with Mike Hunter, our associate design director here at Good, about the dos and don'ts when it comes to what many businesses see as the end of the brand process, the brand guidelines.

Mike wrote an article on brand guidelines that you can read through at your leisure on the Good website. 

]]> branding, brand, marketing, agency, digital, consultancy No The Power of Positioning 38 38 The Power of Positioning full 7b502a78-8c0c-4d7c-93a4-03fc344d806b https://share.transistor.fm/s/b9403d18 Stewart's in the US! Chris is at home! Julie is at home! Using the power of cables and satellites, the team got together to talk about product positioning, the value that it brings to businesses and how brand helps bring it together.

A blog post for you that goes into more detail on positioning: Perfect Your Product Positioning

]]> Stewart's in the US! Chris is at home! Julie is at home! Using the power of cables and satellites, the team got together to talk about product positioning, the value that it brings to businesses and how brand helps bring it together.

A blog post for you that goes into more detail on positioning: Perfect Your Product Positioning

]]> Mon, 30 Oct 2023 08:14:55 +0000 Good, Brand Consultants Good, Brand Consultants 1433 Stewart's in the US! Chris is at home! Julie is at home! Using the power of cables and satellites, the team got together to talk about product positioning, the value that it brings to businesses and how brand helps bring it together.

A blog post for you that goes into more detail on positioning: Perfect Your Product Positioning

]]> branding, brand, marketing, agency, digital, consultancy Yes Tales from the Brand Trenches 37 37 Tales from the Brand Trenches full f598aa1a-2ce9-4127-8a7b-bcaff4e7698b https://share.transistor.fm/s/c305dace We're not playing around, we're diving deep into the trenches of practical brand strategy. Forget leads and ops; we're talking about the meaty stuff that keeps CMOs up at night. From the pitfalls of short-term gains to the seismic shifts in business models, we explore why some companies are winning battles but losing the war. And we've got a guest to share these war stories. Ryan Schultz, a seasoned marketer and friend of Good, shares tales of brand triumphs and tragedies and why it takes a special kind of leadership to truly make an impact and lead in today's crazy brand landscape. If you're tired of marketing automation and yearn for brand strategy with substance, come on in.

]]> We're not playing around, we're diving deep into the trenches of practical brand strategy. Forget leads and ops; we're talking about the meaty stuff that keeps CMOs up at night. From the pitfalls of short-term gains to the seismic shifts in business models, we explore why some companies are winning battles but losing the war. And we've got a guest to share these war stories. Ryan Schultz, a seasoned marketer and friend of Good, shares tales of brand triumphs and tragedies and why it takes a special kind of leadership to truly make an impact and lead in today's crazy brand landscape. If you're tired of marketing automation and yearn for brand strategy with substance, come on in.

]]> Thu, 28 Sep 2023 11:54:28 +0100 Good, Brand Consultants Good, Brand Consultants 2402 We're not playing around, we're diving deep into the trenches of practical brand strategy. Forget leads and ops; we're talking about the meaty stuff that keeps CMOs up at night. From the pitfalls of short-term gains to the seismic shifts in business models, we explore why some companies are winning battles but losing the war. And we've got a guest to share these war stories. Ryan Schultz, a seasoned marketer and friend of Good, shares tales of brand triumphs and tragedies and why it takes a special kind of leadership to truly make an impact and lead in today's crazy brand landscape. If you're tired of marketing automation and yearn for brand strategy with substance, come on in.

]]> branding, brand, marketing, agency, digital, consultancy Yes The Value of B2B Brand Values 36 36 The Value of B2B Brand Values full dfc0f8b1-f8f4-4f9e-aab2-2293815e1db1 https://share.transistor.fm/s/a4f3892b Yes, we've changed the name of the podcast. We're being more descriptive. We'll talk about it a wee bit on the next podcast. But in this barnstormer, Chris researched the brand values on B2B websites. He was underwhelmed. So, what's the point of having them? And can we make them better? We chat it through. It gets deep. 

Here's the article that Chris wrote with all the facts and figures:

The Value of Brand Values.

]]> Yes, we've changed the name of the podcast. We're being more descriptive. We'll talk about it a wee bit on the next podcast. But in this barnstormer, Chris researched the brand values on B2B websites. He was underwhelmed. So, what's the point of having them? And can we make them better? We chat it through. It gets deep. 

Here's the article that Chris wrote with all the facts and figures:

The Value of Brand Values.

]]> Tue, 15 Aug 2023 14:55:43 +0100 Good, Brand Consultants Good, Brand Consultants 1393 Yes, we've changed the name of the podcast. We're being more descriptive. We'll talk about it a wee bit on the next podcast. But in this barnstormer, Chris researched the brand values on B2B websites. He was underwhelmed. So, what's the point of having them? And can we make them better? We chat it through. It gets deep. 

Here's the article that Chris wrote with all the facts and figures:

The Value of Brand Values.

]]> branding, brand, marketing, agency, digital, consultancy No Brand Clarity: Simplifying Your Portfolio 35 35 Brand Clarity: Simplifying Your Portfolio full 9cb6f890-c5b5-40bb-bbc0-7f8d3074bb44 https://share.transistor.fm/s/232c78ca In this episode, we tackle the issue of 'brand confusion' and its impact on sales. We discuss how an overly complex product portfolio can create hurdles for both customers and sales teams. We delve into the importance of simplifying your product architecture to enhance customer understanding and expedite the sales process. All in 28 minutes. Boom!

Here’s a link to the original article:  What to do when your sales team stop selling

]]> In this episode, we tackle the issue of 'brand confusion' and its impact on sales. We discuss how an overly complex product portfolio can create hurdles for both customers and sales teams. We delve into the importance of simplifying your product architecture to enhance customer understanding and expedite the sales process. All in 28 minutes. Boom!

Here’s a link to the original article:  What to do when your sales team stop selling

]]> Thu, 13 Jul 2023 07:00:00 +0100 Good, Brand Consultants Good, Brand Consultants 1633 In this episode, we tackle the issue of 'brand confusion' and its impact on sales. We discuss how an overly complex product portfolio can create hurdles for both customers and sales teams. We delve into the importance of simplifying your product architecture to enhance customer understanding and expedite the sales process. All in 28 minutes. Boom!

Here’s a link to the original article:  What to do when your sales team stop selling

]]> branding, brand, marketing, agency, digital, consultancy Yes Why Doesn't Private Equity Get Brand? 34 34 Why Doesn't Private Equity Get Brand? full 86b6ef63-79bb-458e-ba72-4e5dab8530fd https://share.transistor.fm/s/0932f61f We work with private equity businesses that understand the value of a clearly articulated brand. And then we see the vast majority just ignoring it. We don't know why. So we decided to talk about it.

Chris's article on LinkedIn: Why do Private Equity firms ignore the role of brand in creating value?

]]> We work with private equity businesses that understand the value of a clearly articulated brand. And then we see the vast majority just ignoring it. We don't know why. So we decided to talk about it.

Chris's article on LinkedIn: Why do Private Equity firms ignore the role of brand in creating value?

]]> Tue, 20 Jun 2023 09:12:03 +0100 Good, Brand Consultants Good, Brand Consultants 1421 We work with private equity businesses that understand the value of a clearly articulated brand. And then we see the vast majority just ignoring it. We don't know why. So we decided to talk about it.

Chris's article on LinkedIn: Why do Private Equity firms ignore the role of brand in creating value?

]]> branding, brand, marketing, agency, digital, consultancy No Brand Mistakes Made By B2B Tech Firms 33 33 Brand Mistakes Made By B2B Tech Firms full 0d5ba6df-01a8-4c8c-bc8e-ddb90baa002f https://share.transistor.fm/s/63407cdd We've been looking into the world of business to business tech firms, and we've noticed some patterns in how they deal with brand that could be losing value in their business. We discuss.

Here's a link to the story about the Magic Porridge Pot.

And here's a link to the story that inspired this episode: Brand mistakes made by B2B Tech firms.

]]> We've been looking into the world of business to business tech firms, and we've noticed some patterns in how they deal with brand that could be losing value in their business. We discuss.

Here's a link to the story about the Magic Porridge Pot.

And here's a link to the story that inspired this episode: Brand mistakes made by B2B Tech firms.

]]> Wed, 22 Mar 2023 09:19:00 +0000 Good, Brand Consultants Good, Brand Consultants 1988 We've been looking into the world of business to business tech firms, and we've noticed some patterns in how they deal with brand that could be losing value in their business. We discuss.

Here's a link to the story about the Magic Porridge Pot.

And here's a link to the story that inspired this episode: Brand mistakes made by B2B Tech firms.

]]> branding, brand, marketing, agency, digital, consultancy Yes What's Your Real Competiton? 32 32 What's Your Real Competiton? full ddaa23ab-d198-4e51-a3db-59bb2f95e92e https://share.transistor.fm/s/48d33e2e Your competition is another company; it's the status quo. We explain more on this month's podcast. You can read the original article on our website. 

]]> Your competition is another company; it's the status quo. We explain more on this month's podcast. You can read the original article on our website. 

]]> Tue, 14 Feb 2023 11:51:52 +0000 Good, Brand Consultants Good, Brand Consultants 927 Your competition is another company; it's the status quo. We explain more on this month's podcast. You can read the original article on our website. 

]]> branding, brand, marketing, agency, digital, consultancy No The Brand Workshop 31 31 The Brand Workshop full 9ba82990-2d79-4cfa-be40-83891f9067ee https://share.transistor.fm/s/fe9492e7 Take a look at the article we wrote about running a brand workshop. 

]]> Take a look at the article we wrote about running a brand workshop. 

]]> Mon, 09 Jan 2023 10:48:14 +0000 Good, Brand Consultants Good, Brand Consultants 1437 Too often, we focus on the end result when it comes to brand. Instead, it's helpful to reflect on one of the critical milestones in the journey, the kick-off session, the brand workshop. We dive into what makes a good brand workshop, the reason for doing it and how to improve the session's outputs to ensure great work is built from it. Too often, we focus on the end result when it comes to brand. Instead, it's helpful to reflect on one of the critical milestones in the journey, the kick-off session, the brand workshop. We dive into what makes a good brand workshop, the reason for doing branding, brand, marketing, agency, digital, consultancy No The Mission's Critical 30 30 The Mission's Critical full 8a522024-fd68-4303-b3ec-e37499f1a32a https://share.transistor.fm/s/ac6d7b73 We hope you enjoyed this podcast about brand mission, have a look at the article that kicked this discussion off.

 Setting out your Brand Mission

]]> We hope you enjoyed this podcast about brand mission, have a look at the article that kicked this discussion off.

 Setting out your Brand Mission

]]> Mon, 21 Nov 2022 08:03:00 +0000 Good, Brand Consultants Good, Brand Consultants 1643 Everyone swoons at a vision. Everyone gets into the value. But the mission? It's the middle child that people love but don't understand. We get into what we mean by 'mission', why it's central to a brand and how it should be used within your business. Everyone swoons at a vision. Everyone gets into the value. But the mission? It's the middle child that people love but don't understand. We get into what we mean by 'mission', why it's central to a brand and how it should be used within your business. branding, brand, marketing, agency, digital, consultancy Yes Why Brands need a Serious Brand Strategy 29 29 Why Brands need a Serious Brand Strategy full 58287e1e-0dee-44f1-a919-d6a0f5208998 https://share.transistor.fm/s/022ff57f Here's a link to the original article on the Good website. Why Brands need a Serious Brand Strategy. 

]]> Here's a link to the original article on the Good website. Why Brands need a Serious Brand Strategy. 

]]> Mon, 24 Oct 2022 08:00:00 +0100 Good, Brand Consultants Good, Brand Consultants 1570 The title says it all. We go into the brand strategy, what it means to be serious about it and why we think there needs to be more critical thinking around it. The title says it all. We go into the brand strategy, what it means to be serious about it and why we think there needs to be more critical thinking around it. branding, brand, marketing, agency, digital, consultancy Yes Creating your Brand Vision 28 28 Creating your Brand Vision full c54917be-48d8-405e-9c90-c95ab6e03017 https://share.transistor.fm/s/fb36d85e Here's the article that Chris wrote: Creating the vision for your brand.

]]> Here's the article that Chris wrote: Creating the vision for your brand.

]]> Tue, 13 Sep 2022 13:25:47 +0100 Good, Brand Consultants Good, Brand Consultants 1474 Defining your brand starts with your vision. We look at the best approaches to creating a meaningful vision that's ownable to your business. Defining your brand starts with your vision. We look at the best approaches to creating a meaningful vision that's ownable to your business. branding, brand, marketing, agency, digital, consultancy No Do You Need a Brand Purpose? 27 27 Do You Need a Brand Purpose? full fbdb3124-7d5e-4a4a-93c6-2bce7d48c530 https://share.transistor.fm/s/2f0c47bd Here's the article that inspired our podcast.

Do you need a brand purpose?

]]> Here's the article that inspired our podcast.

Do you need a brand purpose?

]]> Tue, 02 Aug 2022 11:09:39 +0100 Good, Brand Consultants Good, Brand Consultants 1489 We talk about brand purpose. Is it useful? Does it help? What's the point? Where does it work well? Where doesn't it? We talk it out. Let us know what you think. We talk about brand purpose. Is it useful? Does it help? What's the point? Where does it work well? Where doesn't it? We talk it out. Let us know what you think. branding, brand, marketing, agency, digital, consultancy Yes Brand Strategy is Business Strategy 26 26 Brand Strategy is Business Strategy full 7baaf888-19aa-42e1-887c-4ee0cd4a8a37 https://share.transistor.fm/s/06419ac2 The Brand Strategy is Business Strategy article on the Good website.

All our other articles on the Good website are for your reading pleasure.  

]]> The Brand Strategy is Business Strategy article on the Good website.

All our other articles on the Good website are for your reading pleasure.  

]]> Wed, 20 Apr 2022 10:27:00 +0100 Good, Brand Consultants Good, Brand Consultants 1438 If you're looking to put a brand strategy in place it makes sense to know what the return is. The best way to do that is to tie the goals to the overall business strategy. Makes sense. So why is it we don't see this in operation as much as we'd like? Chris dives deep into what it takes to tie brand to the business goals. If you're looking to put a brand strategy in place it makes sense to know what the return is. The best way to do that is to tie the goals to the overall business strategy. Makes sense. So why is it we don't see this in operation as much as we'd like? Chri branding, brand, marketing, agency, digital, consultancy Yes Building Sustainability into Your Brand 25 25 Building Sustainability into Your Brand full 8dac47af-8b91-4eaa-a8d7-d0e8925cbc1c https://share.transistor.fm/s/52d37558 Here's the article that Chris wrote: Sustainability Disclosure Requirements: What it means for brands.

]]> Here's the article that Chris wrote: Sustainability Disclosure Requirements: What it means for brands.

]]> Mon, 10 Jan 2022 11:07:58 +0000 Good, Brand Consultants Good, Brand Consultants 1947 We've talked about how sustainability can destroy brands, the trick is then to understand how to make brands work with sustainability. Especially as a number of proposals are on the table about how brands should report on their sustainability efforts. We have a chat about the repercussions of Sustainability Disclosure Requirements and what it means for branding. We've talked about how sustainability can destroy brands, the trick is then to understand how to make brands work with sustainability. Especially as a number of proposals are on the table about how brands should report on their sustainability efforts. We branding, brand, marketing, agency, digital, consultancy Yes Brand Definitions 24 24 Brand Definitions full 96e91ea2-c191-4ed4-8df5-f2ba4e12070f https://share.transistor.fm/s/06f9129d A link to our brand definition example.

The best article on the Internet: BRAND ONIONS!

Our podcast where we talk about brand values. 

]]> A link to our brand definition example.

The best article on the Internet: BRAND ONIONS!

Our podcast where we talk about brand values. 

]]> Thu, 11 Nov 2021 14:43:14 +0000 Good, Brand Consultants Good, Brand Consultants 1883 Do you get confused between your mission and your vision? Are you tripping up over the values and a purpose? Can you tell the difference between a brand key and a brand onion? Are you asking why this is so hard? So are we. Here's our approach. Do you get confused between your mission and your vision? Are you tripping up over the values and a purpose? Can you tell the difference between a brand key and a brand onion? Are you asking why this is so hard? So are we. Here's our approach. branding, brand, marketing, agency, digital, consultancy Yes Content vs. Brand 23 23 Content vs. Brand full 1f922b7e-68ac-46cf-ba28-85d56dd833be https://share.transistor.fm/s/b9b6f840 Here are some links to some articles mentioned in our cheeky podcast.

Why content is more important than brand

Content Strategy and Why You Need One

]]> Here are some links to some articles mentioned in our cheeky podcast.

Why content is more important than brand

Content Strategy and Why You Need One

]]> Thu, 14 Oct 2021 14:30:20 +0100 Good, Brand Consultants Good, Brand Consultants 2031 Brand's where the fun is, content's where the work is. But what's more important? There's is only one way to find out. FIGHT! Brand's where the fun is, content's where the work is. But what's more important? There's is only one way to find out. FIGHT! branding, brand, marketing, agency, digital, consultancy Yes What's Love Got To Do With It? 22 22 What's Love Got To Do With It? full 16948d1b-ff9c-479a-b67f-3e191db509ff https://share.transistor.fm/s/1a8e17b4 Article against brand love : Can't Buy Me Brand Love
Article for brand love: How to make People Love Your Brand

]]> Article against brand love : Can't Buy Me Brand Love
Article for brand love: How to make People Love Your Brand

]]> Mon, 20 Sep 2021 09:28:04 +0100 Good, Brand Consultants Good, Brand Consultants 1089 We're looking at the thorny issue of "Brand Love". Is it something useful? Is it a nonsense? Can it be measured? We chat it through. We're looking at the thorny issue of "Brand Love". Is it something useful? Is it a nonsense? Can it be measured? We chat it through. branding, brand, marketing, agency, digital, consultancy Yes Is Sustainability Damaging Brands? 21 21 Is Sustainability Damaging Brands? full 29db66aa-9952-44d9-a833-2c90c2b903f9 https://share.transistor.fm/s/ab08b947 Have a look at the article that inspired our podcast. 

]]> Have a look at the article that inspired our podcast. 

]]> Thu, 15 Jul 2021 11:47:25 +0100 Good, Brand Consultants Good, Brand Consultants 1799 Yes, that’s right, you read that right. Sustainability is important, we’re not arguing that, but are brands getting their messaging around it right? We’re seeing some trends and we’re not encouraged. Oh, we also have our longest prepod but trying to edit it was a nightmare so, yes, five minutes of ‘banter’ before we get into the good stuff. Let us know what you think. About the sustainability chat, not our prepodding. Yes, that’s right, you read that right. Sustainability is important, we’re not arguing that, but are brands getting their messaging around it right? We’re seeing some trends and we’re not encouraged. Oh, we also have our longest prepod but trying to edit branding, brand, marketing, agency, digital, consultancy No Apple Brand Lessons 20 20 Apple Brand Lessons full 9954fcfe-e6f0-4e04-85e5-77e1cc7cd78e https://share.transistor.fm/s/fc24cb41 A couple of reference articles that we talk through...

Article on the Good Site. 

Apple's Spring Forward event

]]> A couple of reference articles that we talk through...

Article on the Good Site. 

Apple's Spring Forward event

]]> Mon, 21 Jun 2021 09:39:25 +0100 Good, Brand Consultants Good, Brand Consultants 1567 Sure, they're the biggest company in the world with budgets that would make your eyes water. But we can still learn so much from Apple, no matter what size the budget or what business you're in. We got talking about it. See what you think. Sure, they're the biggest company in the world with budgets that would make your eyes water. But we can still learn so much from Apple, no matter what size the budget or what business you're in. We got talking about it. See what you think. branding, brand, marketing, agency, digital, consultancy Yes Getting Clarity Around Brands 19 19 Getting Clarity Around Brands full c52ae7a4-a9fd-457c-85fc-97e4a5f20fe5 https://share.transistor.fm/s/c4ea99bf HI EVERYONE!

Here are the links that we mention in the podcast.

An introduction to the Clarity Reports.

The Clarity Report section on our website.

What do you think? What are we missing? What do you want to know more about? We’re really interested in your thoughts. Let us know by emailing us at clarity@wearegood.com. Really, have a look and let us know. 

]]> HI EVERYONE!

Here are the links that we mention in the podcast.

An introduction to the Clarity Reports.

The Clarity Report section on our website.

What do you think? What are we missing? What do you want to know more about? We’re really interested in your thoughts. Let us know by emailing us at clarity@wearegood.com. Really, have a look and let us know. 

]]> Wed, 05 May 2021 09:13:24 +0100 Good, Brand Consultants Good, Brand Consultants 1850 If you communicate coherently and consistently with your customers, you'll outperform your competitors. We wanted to prove that this is the case, so we started to get insight from data to prove it. And, lo, Clarity Reports were born. We chat through what they are, why we think they’re useful and how the reports can be used to guide brands. If you communicate coherently and consistently with your customers, you'll outperform your competitors. We wanted to prove that this is the case, so we started to get insight from data to prove it. And, lo, Clarity Reports were born. We chat through what branding, brand, marketing, agency, digital, consultancy Yes Branding By Algorithm 18 18 Branding By Algorithm full 40badcd2-d86b-40ee-ac04-0f0ccc39fff3 https://share.transistor.fm/s/03603f93 Here's a link to the article that Chris wrote:

https://www.wearegood.com/articles/branding-algorithm

Good, no?

]]> Here's a link to the article that Chris wrote:

https://www.wearegood.com/articles/branding-algorithm

Good, no?

]]> Thu, 25 Mar 2021 09:49:47 +0000 Good, Brand Consultants Good, Brand Consultants 1915 The hippies won!!!! Branding is fully democratised! This is the future, now! Everything is awesome. We think. We'll have a chat about it. We see massive upsides and a few potential banana skins. The hippies won!!!! Branding is fully democratised! This is the future, now! Everything is awesome. We think. We'll have a chat about it. We see massive upsides and a few potential banana skins. branding, brand, marketing, agency, digital, consultancy No Bloody Luxury 17 17 Bloody Luxury full 91c50bdd-06e5-4c07-91d5-dc7b3016aa8e https://share.transistor.fm/s/9672b055 No notes this week. Not really any chapters either. Do you use them? We'd love to know.

Anyway, here's an article Chris wrote about luxury branding...

Luxury Branding Should Just be Branding.

Take care.

]]> No notes this week. Not really any chapters either. Do you use them? We'd love to know.

Anyway, here's an article Chris wrote about luxury branding...

Luxury Branding Should Just be Branding.

Take care.

]]> Wed, 17 Feb 2021 10:30:00 +0000 Good, Brand Consultants Good, Brand Consultants 1651 Recorded just before Christmas, we were bombarded with the perfume ads which led to a chat about branding and the luxury market. We had some thoughts, we decided to record them. The fact we recorded just before Christmas was supposed to be a secret but, as you'll hear, that didn't last long... Recorded just before Christmas, we were bombarded with the perfume ads which led to a chat about branding and the luxury market. We had some thoughts, we decided to record them. The fact we recorded just before Christmas was supposed to be a secret but, a branding, brand, marketing, agency, digital, consultancy Yes Brand Bollocks 16 16 Brand Bollocks full a7e7bb81-7584-4296-854e-4828e02c7d2c https://share.transistor.fm/s/040c4913 Here are the articles on the Good site that goes along with the podcast.

Avoiding the Brand Bollocks
Why Brand Onions Don't Work

Enjoy, take care, and enjoy 2021. 

]]> Here are the articles on the Good site that goes along with the podcast.

Avoiding the Brand Bollocks
Why Brand Onions Don't Work

Enjoy, take care, and enjoy 2021. 

]]> Tue, 12 Jan 2021 08:30:00 +0000 Good, Brand Consultants Good, Brand Consultants 1961 We're in another lockdown. We're mad as hell and we're not going to take it anymore. And it starts with those branding theories we just can't stand. We picked three knitting rippers to start with. We could've picked more. A lot more. We're raging. But still staying positive. We're in another lockdown. We're mad as hell and we're not going to take it anymore. And it starts with those branding theories we just can't stand. We picked three knitting rippers to start with. We could've picked more. A lot more. We're raging. But sti branding, brand, marketing, agency, digital, consultancy Yes Your Website is Your Brand 15 15 Your Website is Your Brand full 2b9fb1a4-6243-4c0b-b50b-63d8c8459d83 https://share.transistor.fm/s/effc2377 Recorded around the beginning of November 2020 hence the not overly topical US election chat.  We don't seem to have any show notes this time. But we've written a lot of digital and brand on the Good website.

Take care of each other.   

]]> Recorded around the beginning of November 2020 hence the not overly topical US election chat.  We don't seem to have any show notes this time. But we've written a lot of digital and brand on the Good website.

Take care of each other.   

]]> Wed, 09 Dec 2020 11:18:06 +0000 Good, Brand Consultants Good, Brand Consultants 1974 Your website is the most apparent, transparent, accessible, immediate and influential asset you have. But sometimes brand isn’t applied to your site as well as it should be. Why is this, what’s the consequence of ignoring brand here and what can you do to make sure you’ve got the best experience going? We go through it all. We also introduce the Salami of Trust, probably the biggest branding buzzword of 2021. No problem. Your website is the most apparent, transparent, accessible, immediate and influential asset you have. But sometimes brand isn’t applied to your site as well as it should be. Why is this, what’s the consequence of ignoring brand here and what can you do to branding, brand, marketing, agency, digital, consultancy Yes You Get The Agency You Deserve 14 14 You Get The Agency You Deserve full f4ce6316-4e48-49bd-bd24-019feb775904 https://share.transistor.fm/s/9627d648 The Good New Client Engagement Policy
Blair Enns

Let us know what you think about this podcast. Drop us a line at goodroundup@wearegood.com

]]> The Good New Client Engagement Policy
Blair Enns

Let us know what you think about this podcast. Drop us a line at goodroundup@wearegood.com

]]> Mon, 16 Nov 2020 08:31:00 +0000 Good, Brand Consultants Good, Brand Consultants 2697 We've implemented a new client policy and we're interested in chatting it through. We're really interested in what you think about this. What have we missed, what are your concerns, what do you like? We're keen to learn. Drop us a line at goodroundup@wearegood.com Oh, and a terrible Sean Connery joke told terribly. We've implemented a new client policy and we're interested in chatting it through. We're really interested in what you think about this. What have we missed, what are your concerns, what do you like? We're keen to learn. Drop us a line at goodroundup@wear branding, brand, marketing, agency, digital, consultancy Yes Pure Quantum 13 13 Pure Quantum full e8081a5b-8420-4852-b726-f73553a8fcf1 https://share.transistor.fm/s/42abf324 We've got articles on the Good site for all sort of brand-related topics, here's one on content strategy.

We also have a newsletter we send out once a month, much more professional than this carry on. We'd love you to sign up.  

The nights are fair drawing in. Take care of each other. Baby, baby, baby, I'm your man.

]]> We've got articles on the Good site for all sort of brand-related topics, here's one on content strategy.

We also have a newsletter we send out once a month, much more professional than this carry on. We'd love you to sign up.  

The nights are fair drawing in. Take care of each other. Baby, baby, baby, I'm your man.

]]> Mon, 12 Oct 2020 10:12:30 +0100 Good, Brand Consultants Good, Brand Consultants 1907 Julie's back! Tired sharks! Boris jokes! What is content? How to create a content strategy! Ill-advised Sean Connery impressions! Pointed questions! Shameless/shameful self-promotion! Scream if you want to go faster! Julie's back! Tired sharks! Boris jokes! What is content? How to create a content strategy! Ill-advised Sean Connery impressions! Pointed questions! Shameless/shameful self-promotion! Scream if you want to go faster! branding, brand, marketing, agency, digital, consultancy Yes Stop the Digital Doing 12 12 Stop the Digital Doing full 34f3d645-0f27-4864-9828-37595de70e77 https://share.transistor.fm/s/a330cf5a Good Strategy/Bad Strategy

Google's Messy Middle Report

Stop The Digital Doing on the Good Website

]]> Good Strategy/Bad Strategy

Google's Messy Middle Report

Stop The Digital Doing on the Good Website

]]> Tue, 22 Sep 2020 07:30:00 +0100 Good, Brand Consultants Good, Brand Consultants 1813 Julie's not here. Chris channels a young David Frost. Stewart mentions books he's read. All about how digital doing is easy but doing digital right takes some planning. Julie's not here. Chris channels a young David Frost. Stewart mentions books he's read. All about how digital doing is easy but doing digital right takes some planning. branding, brand, marketing, agency, digital, consultancy Yes We Have Lots of Names For You. 11 11 We Have Lots of Names For You. full 2e142ed4-4707-4039-a133-2ed486a3e839 https://share.transistor.fm/s/258ad1ea Articles on the Good website:

How many products does a brand need?

Time to Review Your Brand Architecture

Brand Architecture - Don’t forget the due diligence

Defining your brand architecture - more information on Devro

]]> Articles on the Good website:

How many products does a brand need?

Time to Review Your Brand Architecture

Brand Architecture - Don’t forget the due diligence

Defining your brand architecture - more information on Devro

]]> Mon, 24 Aug 2020 17:51:38 +0100 Good, Brand Consultants Good, Brand Consultants 2014 After a very impromptu sweary start that couldn't be edited out for reasons that will become apparent, we board the good ship Orca and set sail to treacherous waters around the Seven Watchouts of Brand Architecture. After a very impromptu sweary start that couldn't be edited out for reasons that will become apparent, we board the good ship Orca and set sail to treacherous waters around the Seven Watchouts of Brand Architecture. branding, brand, marketing, agency, digital, consultancy Yes The Value of Brand Values 10 10 The Value of Brand Values full ef3fc2cc-9f07-44be-a189-c1610a91cf10 https://share.transistor.fm/s/5c3373d5 Why brand onions don’t work 

https://www.wearegood.com/articles/why-brand-onions-don-t-work


The Choice Factory

https://www.amazon.co.uk/Choice-Factory-behavioural-biases-influence/dp/085719609X/ref=sr_1_1


Planning Dirty Academy

https://www.planningdirty.com

]]> Why brand onions don’t work 

https://www.wearegood.com/articles/why-brand-onions-don-t-work


The Choice Factory

https://www.amazon.co.uk/Choice-Factory-behavioural-biases-influence/dp/085719609X/ref=sr_1_1


Planning Dirty Academy

https://www.planningdirty.com

]]> Tue, 28 Jul 2020 09:24:56 +0100 Good, Brand Consultants Good, Brand Consultants 1739 Hold on to your hats. It's Chris versus the universe as we get into a heated discussion over brand values and their usefulness within a business. Hold on to your hats. It's Chris versus the universe as we get into a heated discussion over brand values and their usefulness within a business. branding, brand, marketing, agency, digital, consultancy Yes Five Points of Brand Leadership 9 9 Five Points of Brand Leadership full 7d3803da-cb17-43aa-bfe0-2c2605c4d042 https://share.transistor.fm/s/38f2baa3 You can read a quick article on the 5 points of brand leadership on our site.

More on the Long and Short

]]> You can read a quick article on the 5 points of brand leadership on our site.

More on the Long and Short

]]> Mon, 13 Jul 2020 09:15:31 +0100 Good, Brand Consultants Good, Brand Consultants 2162 How can you tell if your company is taking the brand seriously? Chris, Stewart and Julie sit down and chat through the top five signs of brand leadership that we think you can gauge if your business is taking brand seriously. How can you tell if your company is taking the brand seriously? Chris, Stewart and Julie sit down and chat through the top five signs of brand leadership that we think you can gauge if your business is taking brand seriously. branding, brand, marketing, agency, digital, consultancy Yes Back to Basics 8 8 Back to Basics full 0f93bf01-51ac-4306-84ef-84749c684daa https://share.transistor.fm/s/8a3a287d Here are the links for this podcast, you're most welcome.

Brand Building Basics

74% of sales go to the business that was most useful

The Good Newsletter Signup

Kerning the Gap

]]> Here are the links for this podcast, you're most welcome.

Brand Building Basics

74% of sales go to the business that was most useful

The Good Newsletter Signup

Kerning the Gap

]]> Mon, 22 Jun 2020 10:00:00 +0100 Good, Brand Consultants Good, Brand Consultants 1601 Social distancing! The future! The basics! The business! The pub openings! One star reviews! Forgetting statistical sources! Meme reading! All this and more on the Internet's favourite three-star branding podcast. Social distancing! The future! The basics! The business! The pub openings! One star reviews! Forgetting statistical sources! Meme reading! All this and more on the Internet's favourite three-star branding podcast. branding, brand, marketing, agency, digital, consultancy No Where Have All The Women Gone? 7 7 Where Have All The Women Gone? full e18bc52f-ae72-4d87-ad4d-e01b708b0e9d https://share.transistor.fm/s/e63b0174 Kerning the Gap: https://www.kerningthegap.com

On Twitter: https://twitter.com/kerningthegap
On Instagram: https://www.instagram.com/kerningthegap
On Facebook: https://www.facebook.com/kerningthegap
On LinkedIn: https://www.linkedin.com/groups/8356469/

]]> Kerning the Gap: https://www.kerningthegap.com

On Twitter: https://twitter.com/kerningthegap
On Instagram: https://www.instagram.com/kerningthegap
On Facebook: https://www.facebook.com/kerningthegap
On LinkedIn: https://www.linkedin.com/groups/8356469/

]]> Mon, 11 May 2020 11:00:00 +0100 Good, Brand Consultants Good, Brand Consultants 2668 In this barnstorming episode from your favourite three-star podcast about branding, we're joined by a very special guest and great friend of Good, Nat Maher. We're chatting about Nat's role as founder of Kerning the Gap, an equality network for the design industry. We cover it all, we discuss the founding of KtG, the launch of the Scottish chapter, confidence in women, how men fit in, world leadership and much more besides. So much in fact that we had to cut Nat's predictions for the pub openings. Her guess: September!!!! Enjoy! In this barnstorming episode from your favourite three-star podcast about branding, we're joined by a very special guest and great friend of Good, Nat Maher. We're chatting about Nat's role as founder of Kerning the Gap, an equality network for the design branding, brand, marketing, agency, digital, consultancy Yes The Fortune Telling Business 6 6 The Fortune Telling Business full b83481a0-9a93-4cae-b5d2-b3eaa7e5e8e7 https://share.transistor.fm/s/7c4d153b We know Stewart said he'd put something in the show notes but he couldn't find it again. He promises he did see it but he just can't find it. He is a clown.

]]> We know Stewart said he'd put something in the show notes but he couldn't find it again. He promises he did see it but he just can't find it. He is a clown.

]]> Wed, 29 Apr 2020 09:40:00 +0100 Good, Brand Consultants Good, Brand Consultants 2278 Special guest time, we're joined by Chris George, marketing director for UK and Ireland for Electrolux. We talk about Corona (sorry), branding, consumer confidence, yellow and when the pubs will be open again. Special guest time, we're joined by Chris George, marketing director for UK and Ireland for Electrolux. We talk about Corona (sorry), branding, consumer confidence, yellow and when the pubs will be open again. branding, brand, marketing, agency, digital, consultancy Yes Struggling on the Kid Front 5 5 Struggling on the Kid Front full fb1820d1-b73a-4d5a-93d5-2e8a06b59627 https://share.transistor.fm/s/c87aec30 We have no show notes. That's ok. 

]]> We have no show notes. That's ok. 

]]> Tue, 07 Apr 2020 16:50:00 +0100 Good, Brand Consultants Good, Brand Consultants 1534 We promise that this is our last Corona focused podcast. But as the bomb is still going off, we chat through what the hell is going. We hope it is useful though, we're all in it together. Take care of yourself. And each other. We promise that this is our last Corona focused podcast. But as the bomb is still going off, we chat through what the hell is going. We hope it is useful though, we're all in it together. Take care of yourself. And each other. branding, brand, marketing, agency, digital, consultancy Yes Endorsed by a Superhero 4 4 Endorsed by a Superhero full cb431d5a-1156-4e66-8821-d59b576d9fbd https://share.transistor.fm/s/67608ac3 No show notes. You're welcome. 

]]> No show notes. You're welcome. 

]]> Fri, 27 Mar 2020 12:35:00 +0000 Good, Brand Consultants Good, Brand Consultants 2034 All professionalism leaves the building as we do our first podcast from our homes. We talk about how the business is doing in Corona time, what we're not doing and what we think brands should be thinking about doing. Then we chat to some of the team at Good to see how they're feeling. Feel free to leave us a 3-star review. We know. It'll be better next week. All professionalism leaves the building as we do our first podcast from our homes. We talk about how the business is doing in Corona time, what we're not doing and what we think brands should be thinking about doing. Then we chat to some of the team at Go branding, brand, marketing, agency, digital, consultancy Yes Corona Time 3 3 Corona Time full 20819ae2-9949-46dd-9956-0b5e6b1400e3 https://share.transistor.fm/s/bccb808c Really interesting insight: David Baker Webinar

David Baker DBA Webinar Registration

We’re not saying that we have any great insights to share on what’s going on, we’re all going through this together in real time but if you want to reach out for a chat we’re happy to talk.

Chris’s LinkedIn
Julie’s LinkedIn
Stewart on Twitter

Take care.  

]]> Really interesting insight: David Baker Webinar

David Baker DBA Webinar Registration

We’re not saying that we have any great insights to share on what’s going on, we’re all going through this together in real time but if you want to reach out for a chat we’re happy to talk.

Chris’s LinkedIn
Julie’s LinkedIn
Stewart on Twitter

Take care.  

]]> Wed, 18 Mar 2020 11:40:00 +0000 Good, Brand Consultants Good, Brand Consultants 1275 When we decided to start this podcast we wanted it to be about brand, not about an agency. That was two weeks ago. How times have changed. We just wanted to chat through where we are, what we’re feeling and what we’re doing. No great insights here, just thought it would be good to share. Stay safe. When we decided to start this podcast we wanted it to be about brand, not about an agency. That was two weeks ago. How times have changed. We just wanted to chat through where we are, what we’re feeling and what we’re doing. No great insights here, just t branding, brand, marketing, agency, digital, consultancy Yes Beware those Branded Wasps 2 2 Beware those Branded Wasps full 62654dbf-e697-4e30-a3ed-06b1d6c45633 https://share.transistor.fm/s/f56cfcce Good, a brand consultancy.

Direct Line understands the power of characters in unlocking branded recall

That's it really. If you want to point out any nonsense or get any clarity, email us at hello@wearegood.com

]]> Good, a brand consultancy.

Direct Line understands the power of characters in unlocking branded recall

That's it really. If you want to point out any nonsense or get any clarity, email us at hello@wearegood.com

]]> Fri, 13 Mar 2020 10:20:00 +0000 Good, Brand Consultants Good, Brand Consultants 1534 We're going for an easy one. What is brand? Chris, Julie and Stewart thrash it out. Hopefully. Let us know what you think, we're up for a chat. We're going for an easy one. What is brand? Chris, Julie and Stewart thrash it out. Hopefully. Let us know what you think, we're up for a chat. branding, brand, marketing, agency, digital, consultancy Yes Starting up is fun to do 1 1 Starting up is fun to do full 24f86085-217c-4d11-b1d3-301ea137a1d8 https://share.transistor.fm/s/f9c30935 Reporting:  https://wearegood.com/articles/getting-started-reporting

Brand Architecture: https://wearegood.com/articles/brand-architecture-don-t-forget-due-diligence

Getting the best from your agency: https://wearegood.com/articles/getting-best-your-agency

DigiDay: The Planning Process has gone out the window : https://digiday.com/marketing/planning-process-gone-window-confessions-agency-exec-lack-client-accountability/

AMV BT Pitch: https://davedye.com/2019/04/11/pitch-david-abbott-bt/

BT “It’s Good to Talk” Ads:

https://www.youtube.com/watch?v=vnHQp2ukDD4
https://www.youtube.com/watch?v=Jtyn1jJajjI

]]> Reporting:  https://wearegood.com/articles/getting-started-reporting

Brand Architecture: https://wearegood.com/articles/brand-architecture-don-t-forget-due-diligence

Getting the best from your agency: https://wearegood.com/articles/getting-best-your-agency

DigiDay: The Planning Process has gone out the window : https://digiday.com/marketing/planning-process-gone-window-confessions-agency-exec-lack-client-accountability/

AMV BT Pitch: https://davedye.com/2019/04/11/pitch-david-abbott-bt/

BT “It’s Good to Talk” Ads:

https://www.youtube.com/watch?v=vnHQp2ukDD4
https://www.youtube.com/watch?v=Jtyn1jJajjI

]]> Sat, 07 Mar 2020 08:00:00 +0000 Good, Brand Consultants Good, Brand Consultants 1887 Here it is, the first episode of Good's podcast, the Good Round Up. Chris and Stewart chat through some posts that have gone up on the Good site. We're covering reporting, some insights into brand architecture and how you can get the best from your agency. Here it is, the first episode of Good's podcast, the Good Round Up. Chris and Stewart chat through some posts that have gone up on the Good site. We're covering reporting, some insights into brand architecture and how you can get the best from your agency branding, brand, marketing, agency, digital, consultancy Yes