The Garage by Sonatus Transistor (https://transistor.fm) https://feeds.transistor.fm/the-garage-by-sonatus The Garage Podcast from Sonatus brings you conversations with thought leaders from around the vehicle technology space discussing far-reaching topics about software innovation in vehicles. These episodes will include industry experts, whether from Sonatus, or from our amazing partners across the industry, all of whom will share their Ideas and their outlook for the most important topics in vehicle technology. Episodes span from more technical topics, to business evolution, and market trends. Join us and learn about the future of vehicle in The Garage. © Copyright 2024. Sonatus, Inc. All Rights Reserved 5cbe6384-0082-5792-ad27-c6a68247974c yes 469c3aa0-97f9-11f0-8dcd-4dc341ec2d8d John Heinlein, Ph.D. en Fri, 03 Apr 2026 11:21:08 -0700 Sun, 19 Apr 2026 22:04:11 -0700 https://www.sonatus.com/the-garage-podcast/ https://img.transistorcdn.com/lzDknBf5fEiI364GcOluMzmj3L6h6x_FrzrPTiZ07YI/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80ZjYx/N2MzODgyZjA5YTk1/MTRiMzY2YmJkMWU3/ZTY3OC5wbmc.jpg The Garage by Sonatus https://www.sonatus.com/the-garage-podcast/ episodic Sonatus The Garage Podcast from Sonatus brings you conversations with thought leaders from around the vehicle technology space discussing far-reaching topics about software innovation in vehicles. These episodes will include industry experts, whether from Sonatus, or from our amazing partners across the industry, all of whom will share their Ideas and their outlook for the most important topics in vehicle technology. Episodes span from more technical topics, to business evolution, and market trends. Join us and learn about the future of vehicle in The Garage. The Garage Podcast from Sonatus brings you conversations with thought leaders from around the vehicle technology space discussing far-reaching topics about software innovation in vehicles. vehicle technology, software defined vehicle, OTA Sonatus rex.sabio@sonatus.com No No How are AI and SDVs Reshaping the Supply Chain? | with Derek De Bono of Valeo 4 4 6 6 How are AI and SDVs Reshaping the Supply Chain? | with Derek De Bono of Valeo full 563b2a95-08ca-4859-9519-ada4bf2c473b https://share.transistor.fm/s/24f072e4 In this episode of The Garage podcast recorded live at CES 2026, host John Heinlein interviews Derek De Bono, Vice President of Software Defined Vehicles at Valeo, a major tier one automotive supplier. The conversation explores how software defined vehicles (SDVs) are transforming the automotive industry, moving beyond simply adding more software to creating a holistic system approach that decouples hardware and software. Derek discusses Valeo's 90-year evolution from mechanical systems to leading innovation in electrification, lighting, and autonomous driving systems. The discussion covers how SDVs enable vehicles to evolve with their owners through over-the-air updates, feature-on-demand capabilities, and continuous improvements through AI and machine learning. They explore the changing relationship between automakers and suppliers, moving from hierarchical structures to partnership ecosystems. Derek shares insights on the future of autonomous driving, predicting level 3 autonomy before 2030, and discusses how software updates are becoming more frequent, with some manufacturers pushing hundreds of updates per year. The conversation touches on business model implications, including whether new features should be revenue-generating or loyalty-building, and how SDVs can improve vehicle resale value and reduce costs through simplified wiring harnesses and fewer controllers.

]]> In this episode of The Garage podcast recorded live at CES 2026, host John Heinlein interviews Derek De Bono, Vice President of Software Defined Vehicles at Valeo, a major tier one automotive supplier. The conversation explores how software defined vehicles (SDVs) are transforming the automotive industry, moving beyond simply adding more software to creating a holistic system approach that decouples hardware and software. Derek discusses Valeo's 90-year evolution from mechanical systems to leading innovation in electrification, lighting, and autonomous driving systems. The discussion covers how SDVs enable vehicles to evolve with their owners through over-the-air updates, feature-on-demand capabilities, and continuous improvements through AI and machine learning. They explore the changing relationship between automakers and suppliers, moving from hierarchical structures to partnership ecosystems. Derek shares insights on the future of autonomous driving, predicting level 3 autonomy before 2030, and discusses how software updates are becoming more frequent, with some manufacturers pushing hundreds of updates per year. The conversation touches on business model implications, including whether new features should be revenue-generating or loyalty-building, and how SDVs can improve vehicle resale value and reduce costs through simplified wiring harnesses and fewer controllers.

]]> Tue, 24 Mar 2026 10:56:46 -0700 Sonatus Sonatus 1519 In this episode of The Garage podcast recorded live at CES 2026, host John Heinlein interviews Derek De Bono, Vice President of Software Defined Vehicles at Valeo, a major tier one automotive supplier. The conversation explores how software defined vehicles (SDVs) are transforming the automotive industry, moving beyond simply adding more software to creating a holistic system approach that decouples hardware and software. Derek discusses Valeo's 90-year evolution from mechanical systems to leading innovation in electrification, lighting, and autonomous driving systems. The discussion covers how SDVs enable vehicles to evolve with their owners through over-the-air updates, feature-on-demand capabilities, and continuous improvements through AI and machine learning. They explore the changing relationship between automakers and suppliers, moving from hierarchical structures to partnership ecosystems. Derek shares insights on the future of autonomous driving, predicting level 3 autonomy before 2030, and discusses how software updates are becoming more frequent, with some manufacturers pushing hundreds of updates per year. The conversation touches on business model implications, including whether new features should be revenue-generating or loyalty-building, and how SDVs can improve vehicle resale value and reduce costs through simplified wiring harnesses and fewer controllers.

]]> vehicle technology, software defined vehicle, OTA No John Heinlein, Ph.D. How Big Is the Vehicle AI Market—Really? | with Ajit Chander Swaminathan of Frost and Sullivan 4 4 5 5 How Big Is the Vehicle AI Market—Really? | with Ajit Chander Swaminathan of Frost and Sullivan full 9e336160-8022-454b-a96e-a81cb11261dc https://share.transistor.fm/s/e5939bf6 In this podcast episode, filmed at CES2026, Ajit Chander, Associate Partner and Mobility Practice Leader at Frost and Sullivan, discusses a comprehensive research report analyzing the impact of cloud and edge AI in the automotive industry with host Dr. John Heinlein, Chief Marketing Officer, Sonatus. The conversation covers key findings from their analysis, including market projections showing AI automotive spending growing from $48 billion in 2025 to $238 billion by 2030, representing a portion of the overall $500 billion software-defined vehicle market. Chander explains emerging AI use cases in vehicles including prognostics, usage-based insurance, sensor virtualization, and edge cybersecurity. The discussion highlights how AI can be deployed on existing vehicle hardware without requiring advanced processors, providing immediate cost savings and new revenue opportunities for OEMs. Specific examples include virtual sensors that can replace physical components like IMUs, saving $20 per vehicle in bill of materials costs. The conversation emphasizes the importance of end-to-end AI lifecycle management and positions Sonatus as a key enabler for achieving AI and software-defined vehicle objectives in the automotive industry.

Frost and Sullivan report "In-Vehicle Edge and Cloud AI at Scale": https://www.sonatus.com/resources/in-vehicle-edge-and-cloud-ai-at-scale/

]]> In this podcast episode, filmed at CES2026, Ajit Chander, Associate Partner and Mobility Practice Leader at Frost and Sullivan, discusses a comprehensive research report analyzing the impact of cloud and edge AI in the automotive industry with host Dr. John Heinlein, Chief Marketing Officer, Sonatus. The conversation covers key findings from their analysis, including market projections showing AI automotive spending growing from $48 billion in 2025 to $238 billion by 2030, representing a portion of the overall $500 billion software-defined vehicle market. Chander explains emerging AI use cases in vehicles including prognostics, usage-based insurance, sensor virtualization, and edge cybersecurity. The discussion highlights how AI can be deployed on existing vehicle hardware without requiring advanced processors, providing immediate cost savings and new revenue opportunities for OEMs. Specific examples include virtual sensors that can replace physical components like IMUs, saving $20 per vehicle in bill of materials costs. The conversation emphasizes the importance of end-to-end AI lifecycle management and positions Sonatus as a key enabler for achieving AI and software-defined vehicle objectives in the automotive industry.

Frost and Sullivan report "In-Vehicle Edge and Cloud AI at Scale": https://www.sonatus.com/resources/in-vehicle-edge-and-cloud-ai-at-scale/

]]> Tue, 10 Mar 2026 10:25:06 -0700 Sonatus Sonatus 1335 In this podcast episode, filmed at CES2026, Ajit Chander, Associate Partner and Mobility Practice Leader at Frost and Sullivan, discusses a comprehensive research report analyzing the impact of cloud and edge AI in the automotive industry with host Dr. John Heinlein, Chief Marketing Officer, Sonatus. The conversation covers key findings from their analysis, including market projections showing AI automotive spending growing from $48 billion in 2025 to $238 billion by 2030, representing a portion of the overall $500 billion software-defined vehicle market. Chander explains emerging AI use cases in vehicles including prognostics, usage-based insurance, sensor virtualization, and edge cybersecurity. The discussion highlights how AI can be deployed on existing vehicle hardware without requiring advanced processors, providing immediate cost savings and new revenue opportunities for OEMs. Specific examples include virtual sensors that can replace physical components like IMUs, saving $20 per vehicle in bill of materials costs. The conversation emphasizes the importance of end-to-end AI lifecycle management and positions Sonatus as a key enabler for achieving AI and software-defined vehicle objectives in the automotive industry.

Frost and Sullivan report "In-Vehicle Edge and Cloud AI at Scale": https://www.sonatus.com/resources/in-vehicle-edge-and-cloud-ai-at-scale/

]]> vehicle technology, software defined vehicle, OTA No John Heinlein, Ph.D. Can AI Actually Lower Your Car Insurance? | with Michael O'Shea of MOTER 4 4 4 4 Can AI Actually Lower Your Car Insurance? | with Michael O'Shea of MOTER full a7f6e143-31e3-4cbe-8457-0c3a9623d110 https://share.transistor.fm/s/4dd41a37 This episode from CES 2026 features Michael O'Shea, CTO and COO of MOTER Technologies, discussing the company's approach to usage-based insurance through in-vehicle AI deployment. MOTER Technologies, backed by a major Japanese insurance company, places software directly in vehicles to analyze sensor data and generate fair driver risk scores while maintaining privacy through edge computing. O'Shea explains how their collaboration with Sonatus AI Director enables standardized deployment of their lightweight AI models across different vehicle platforms, benefiting drivers through potentially lower insurance costs, OEMs through revenue sharing and customer loyalty programs, and insurance companies through more accurate risk assessment. The conversation covers the evolution from traditional OBD dongles and smartphone apps to sophisticated in-vehicle systems that provide contextual understanding of driving behavior. O'Shea also discusses their DriveSAGE coaching application that provides feedback to help drivers improve their safety scores, emphasizing the importance of transparency and customer consent in data usage.

]]> This episode from CES 2026 features Michael O'Shea, CTO and COO of MOTER Technologies, discussing the company's approach to usage-based insurance through in-vehicle AI deployment. MOTER Technologies, backed by a major Japanese insurance company, places software directly in vehicles to analyze sensor data and generate fair driver risk scores while maintaining privacy through edge computing. O'Shea explains how their collaboration with Sonatus AI Director enables standardized deployment of their lightweight AI models across different vehicle platforms, benefiting drivers through potentially lower insurance costs, OEMs through revenue sharing and customer loyalty programs, and insurance companies through more accurate risk assessment. The conversation covers the evolution from traditional OBD dongles and smartphone apps to sophisticated in-vehicle systems that provide contextual understanding of driving behavior. O'Shea also discusses their DriveSAGE coaching application that provides feedback to help drivers improve their safety scores, emphasizing the importance of transparency and customer consent in data usage.

]]> Tue, 24 Feb 2026 10:29:00 -0800 Sonatus Sonatus 1173 This episode from CES 2026 features Michael O'Shea, CTO and COO of MOTER Technologies, discussing the company's approach to usage-based insurance through in-vehicle AI deployment. MOTER Technologies, backed by a major Japanese insurance company, places software directly in vehicles to analyze sensor data and generate fair driver risk scores while maintaining privacy through edge computing. O'Shea explains how their collaboration with Sonatus AI Director enables standardized deployment of their lightweight AI models across different vehicle platforms, benefiting drivers through potentially lower insurance costs, OEMs through revenue sharing and customer loyalty programs, and insurance companies through more accurate risk assessment. The conversation covers the evolution from traditional OBD dongles and smartphone apps to sophisticated in-vehicle systems that provide contextual understanding of driving behavior. O'Shea also discusses their DriveSAGE coaching application that provides feedback to help drivers improve their safety scores, emphasizing the importance of transparency and customer consent in data usage.

]]> vehicle technology, software defined vehicle, OTA No John Heinlein, Ph.D. How is Machine Learning Reinventing Tire Performance? | with Jeremy Vayssettes of Michelin 4 4 3 3 How is Machine Learning Reinventing Tire Performance? | with Jeremy Vayssettes of Michelin full b4a4d5aa-69e5-472e-97fb-012bf0c17b8b https://share.transistor.fm/s/dd83d321 In this podcast episode recorded at CES 2026, Jeremy Vayssettes, Chief Technology Officer for Tire Digital Twin at Michelin, discusses how the company is expanding beyond traditional tire manufacturing into AI-powered software solutions. Jeremy explains Michelin's innovative tire digital twin technology, including SmartWear and SmartLoad algorithms that monitor tire condition in real-time using existing vehicle sensors without additional hardware. These models enable predictive maintenance, helping fleets optimize tire replacement timing, reduce costs, and improve safety. The conversation covers how the technology integrates with ADAS systems to provide better grip prediction and vehicle performance optimization throughout the tire's lifecycle. Jeremy also discusses Michelin's partnership with Sonatus, which uses the Sonatus AI Director infrastructure to scale these solutions across different vehicle manufacturers. The episode highlights the sustainability benefits of the technology, and how AI can help extend tire life while maintaining safety and performance.

]]> In this podcast episode recorded at CES 2026, Jeremy Vayssettes, Chief Technology Officer for Tire Digital Twin at Michelin, discusses how the company is expanding beyond traditional tire manufacturing into AI-powered software solutions. Jeremy explains Michelin's innovative tire digital twin technology, including SmartWear and SmartLoad algorithms that monitor tire condition in real-time using existing vehicle sensors without additional hardware. These models enable predictive maintenance, helping fleets optimize tire replacement timing, reduce costs, and improve safety. The conversation covers how the technology integrates with ADAS systems to provide better grip prediction and vehicle performance optimization throughout the tire's lifecycle. Jeremy also discusses Michelin's partnership with Sonatus, which uses the Sonatus AI Director infrastructure to scale these solutions across different vehicle manufacturers. The episode highlights the sustainability benefits of the technology, and how AI can help extend tire life while maintaining safety and performance.

]]> Tue, 10 Feb 2026 09:26:59 -0800 Sonatus Sonatus 1169 In this podcast episode recorded at CES 2026, Jeremy Vayssettes, Chief Technology Officer for Tire Digital Twin at Michelin, discusses how the company is expanding beyond traditional tire manufacturing into AI-powered software solutions. Jeremy explains Michelin's innovative tire digital twin technology, including SmartWear and SmartLoad algorithms that monitor tire condition in real-time using existing vehicle sensors without additional hardware. These models enable predictive maintenance, helping fleets optimize tire replacement timing, reduce costs, and improve safety. The conversation covers how the technology integrates with ADAS systems to provide better grip prediction and vehicle performance optimization throughout the tire's lifecycle. Jeremy also discusses Michelin's partnership with Sonatus, which uses the Sonatus AI Director infrastructure to scale these solutions across different vehicle manufacturers. The episode highlights the sustainability benefits of the technology, and how AI can help extend tire life while maintaining safety and performance.

]]> vehicle technology, software defined vehicle, OTA No John Heinlein, Ph.D. How to Maintain Strong OEM-Supplier Alliances | with Augustin Friedel of MHP – A Porsche Company 4 4 2 2 How to Maintain Strong OEM-Supplier Alliances | with Augustin Friedel of MHP – A Porsche Company full 74ae3515-44ba-4190-b333-73a0e4d1a105 https://share.transistor.fm/s/ecda8300 In this episode of The Garage podcast, recorded live at CES 2026, host John Heinlein interviews Augustin Friedel, Associated Partner for Software Defined Vehicles at MHP - A Porsche Company. Augustine shares insights from his extensive study 'The Power of Partnerships' and discusses why partnerships have become critical for success in the automotive industry's transformation. The conversation covers Augustin's diverse background from mechanical engineering to startups like Uber Germany, and his current role helping automotive companies navigate connected vehicle solutions and AI integration. They explore different types of partnerships, from enterprise IT to product partnerships, and discuss how companies can measure partnership success through KPIs like speed to market, cost reduction, and customer satisfaction. Augustin emphasizes that no OEM or supplier can handle the complexity of software-defined and AI-defined vehicles alone, making partnerships the key differentiator. The discussion also covers partnership risks, cultural alignment challenges, and how companies can develop better partnership proficiency. Throughout the conversation, they highlight how AI is expanding across vehicle subsystems and requiring new approaches to data management and infrastructure partnerships.

Augustin Friedel on LinkedIn: https://www.linkedin.com/in/friedel/

The Power of Partnerships study: https://www.mhp.com/en/insights/what-we-think/the-power-of-partnerships

]]> In this episode of The Garage podcast, recorded live at CES 2026, host John Heinlein interviews Augustin Friedel, Associated Partner for Software Defined Vehicles at MHP - A Porsche Company. Augustine shares insights from his extensive study 'The Power of Partnerships' and discusses why partnerships have become critical for success in the automotive industry's transformation. The conversation covers Augustin's diverse background from mechanical engineering to startups like Uber Germany, and his current role helping automotive companies navigate connected vehicle solutions and AI integration. They explore different types of partnerships, from enterprise IT to product partnerships, and discuss how companies can measure partnership success through KPIs like speed to market, cost reduction, and customer satisfaction. Augustin emphasizes that no OEM or supplier can handle the complexity of software-defined and AI-defined vehicles alone, making partnerships the key differentiator. The discussion also covers partnership risks, cultural alignment challenges, and how companies can develop better partnership proficiency. Throughout the conversation, they highlight how AI is expanding across vehicle subsystems and requiring new approaches to data management and infrastructure partnerships.

Augustin Friedel on LinkedIn: https://www.linkedin.com/in/friedel/

The Power of Partnerships study: https://www.mhp.com/en/insights/what-we-think/the-power-of-partnerships

]]> Mon, 26 Jan 2026 20:36:35 -0800 Sonatus Sonatus 1239 In this episode of The Garage podcast, recorded live at CES 2026, host John Heinlein interviews Augustin Friedel, Associated Partner for Software Defined Vehicles at MHP - A Porsche Company. Augustine shares insights from his extensive study 'The Power of Partnerships' and discusses why partnerships have become critical for success in the automotive industry's transformation. The conversation covers Augustin's diverse background from mechanical engineering to startups like Uber Germany, and his current role helping automotive companies navigate connected vehicle solutions and AI integration. They explore different types of partnerships, from enterprise IT to product partnerships, and discuss how companies can measure partnership success through KPIs like speed to market, cost reduction, and customer satisfaction. Augustin emphasizes that no OEM or supplier can handle the complexity of software-defined and AI-defined vehicles alone, making partnerships the key differentiator. The discussion also covers partnership risks, cultural alignment challenges, and how companies can develop better partnership proficiency. Throughout the conversation, they highlight how AI is expanding across vehicle subsystems and requiring new approaches to data management and infrastructure partnerships.

Augustin Friedel on LinkedIn: https://www.linkedin.com/in/friedel/

The Power of Partnerships study: https://www.mhp.com/en/insights/what-we-think/the-power-of-partnerships

]]> vehicle technology, software defined vehicle, OTA No John Heinlein, Ph.D. How AI Speeds Development at Nissan | with Takayuki Nakamoto of Nissan Technical Center Europe 4 4 1 1 How AI Speeds Development at Nissan | with Takayuki Nakamoto of Nissan Technical Center Europe full b3cc42fd-51fb-4c8c-982d-6ec6160c8cf5 https://share.transistor.fm/s/6a040725 Recorded live at CES 2026 at the Sonatus booth, host John Heinlein interviews Takayuki 'Terry' Nakamoto, Director of Electrical, Electronics, and ADAS Engineering Department at Nissan Technical Center Europe. The conversation explores how NTCE develops vehicles manufactured in the UK for global markets and discusses the challenges of traditional vehicle development processes that rely heavily on physical vehicle testing. Terry explains how their partnership with Sonatus is revolutionizing their approach through two key AI solutions: Sonatus Collector AI, which enables remote data access and customizable data collection policies, and Sonatus AI Technician, which provides expert-level diagnostic guidance. These tools are helping Nissan reduce development time, minimize the need for expensive preproduction vehicles, and accelerate their start-of-production (SOP) cycles while maintaining quality standards. The interview showcases real demonstrations of the technology and highlights the significant time and resource savings achieved through this digital transformation approach.

]]> Recorded live at CES 2026 at the Sonatus booth, host John Heinlein interviews Takayuki 'Terry' Nakamoto, Director of Electrical, Electronics, and ADAS Engineering Department at Nissan Technical Center Europe. The conversation explores how NTCE develops vehicles manufactured in the UK for global markets and discusses the challenges of traditional vehicle development processes that rely heavily on physical vehicle testing. Terry explains how their partnership with Sonatus is revolutionizing their approach through two key AI solutions: Sonatus Collector AI, which enables remote data access and customizable data collection policies, and Sonatus AI Technician, which provides expert-level diagnostic guidance. These tools are helping Nissan reduce development time, minimize the need for expensive preproduction vehicles, and accelerate their start-of-production (SOP) cycles while maintaining quality standards. The interview showcases real demonstrations of the technology and highlights the significant time and resource savings achieved through this digital transformation approach.

]]> Tue, 13 Jan 2026 10:46:58 -0800 Sonatus Sonatus 1333 Recorded live at CES 2026 at the Sonatus booth, host John Heinlein interviews Takayuki 'Terry' Nakamoto, Director of Electrical, Electronics, and ADAS Engineering Department at Nissan Technical Center Europe. The conversation explores how NTCE develops vehicles manufactured in the UK for global markets and discusses the challenges of traditional vehicle development processes that rely heavily on physical vehicle testing. Terry explains how their partnership with Sonatus is revolutionizing their approach through two key AI solutions: Sonatus Collector AI, which enables remote data access and customizable data collection policies, and Sonatus AI Technician, which provides expert-level diagnostic guidance. These tools are helping Nissan reduce development time, minimize the need for expensive preproduction vehicles, and accelerate their start-of-production (SOP) cycles while maintaining quality standards. The interview showcases real demonstrations of the technology and highlights the significant time and resource savings achieved through this digital transformation approach.

]]> vehicle technology, software defined vehicle, OTA No John Heinlein, Ph.D. Vehicle AI: Hype, Reality, and What Comes Next | with Neel Mitra of AWS 3 3 16 16 Vehicle AI: Hype, Reality, and What Comes Next | with Neel Mitra of AWS full e57f63a7-50cf-4345-bc74-c915c86aa1b8 https://share.transistor.fm/s/6321e63b Neel Mitra, the Worldwide Solutions Architecture Leader for Data and AI at AWS, discusses the evolution and applications of AI in the automotive industry. He highlights the transition from classic AI to large language models and agentic AI, emphasizing their potential to enhance vehicle diagnostics and performance. With over twenty-one years of experience, Neel shares insights on the importance of data integration and collaboration in optimizing automotive technology. He notes the growing trend of software-defined vehicles and the need for continuous learning through MLOps. The conversation underscores the significance of AI in transforming automotive systems and the benefits of these technologies. The conversation touches on Sonatus AI innovations such as Sonatus AI Director, a new solution for in-vehicle edge AI, and Sonatus AI Technician, which uses LLM's to provide a better diagnostic experience.

]]> Neel Mitra, the Worldwide Solutions Architecture Leader for Data and AI at AWS, discusses the evolution and applications of AI in the automotive industry. He highlights the transition from classic AI to large language models and agentic AI, emphasizing their potential to enhance vehicle diagnostics and performance. With over twenty-one years of experience, Neel shares insights on the importance of data integration and collaboration in optimizing automotive technology. He notes the growing trend of software-defined vehicles and the need for continuous learning through MLOps. The conversation underscores the significance of AI in transforming automotive systems and the benefits of these technologies. The conversation touches on Sonatus AI innovations such as Sonatus AI Director, a new solution for in-vehicle edge AI, and Sonatus AI Technician, which uses LLM's to provide a better diagnostic experience.

]]> Wed, 10 Sep 2025 07:33:38 -0700 Sonatus Sonatus 2181 Neel Mitra, the Worldwide Solutions Architecture Leader for Data and AI at AWS, discusses the evolution and applications of AI in the automotive industry. He highlights the transition from classic AI to large language models and agentic AI, emphasizing their potential to enhance vehicle diagnostics and performance. With over twenty-one years of experience, Neel shares insights on the importance of data integration and collaboration in optimizing automotive technology. He notes the growing trend of software-defined vehicles and the need for continuous learning through MLOps. The conversation underscores the significance of AI in transforming automotive systems and the benefits of these technologies. The conversation touches on Sonatus AI innovations such as Sonatus AI Director, a new solution for in-vehicle edge AI, and Sonatus AI Technician, which uses LLM's to provide a better diagnostic experience.

]]> vehicle technology, software defined vehicle, OTA No John Heinlein, Ph.D. Can You Engineer a ‘Genius’ RV? | with Marc Fecker of Robo 3 3 15 15 Can You Engineer a ‘Genius’ RV? | with Marc Fecker of Robo full 6c865201-4f69-4e1a-9544-ec4df8a21760 https://share.transistor.fm/s/d0d0013e Our guest today is Marc Fecker, CEO of Robo. Robo is an engineering firm focused on the future of connected transportation. In our conversation, we discussed how Robo worked with Winnebago to deliver their new Winnebago Connect platform, an innovative application of the SDV concept to RVs. Robo was able to deliver a solution that adds value and shows the future of RVs across their Winnebago Connect platform. We also talk about the origins of Robo and the work they're doing in the future. This episode was filmed live at AutoTech 2025 in Novi, Michigan.

]]> Our guest today is Marc Fecker, CEO of Robo. Robo is an engineering firm focused on the future of connected transportation. In our conversation, we discussed how Robo worked with Winnebago to deliver their new Winnebago Connect platform, an innovative application of the SDV concept to RVs. Robo was able to deliver a solution that adds value and shows the future of RVs across their Winnebago Connect platform. We also talk about the origins of Robo and the work they're doing in the future. This episode was filmed live at AutoTech 2025 in Novi, Michigan.

]]> Tue, 19 Aug 2025 09:44:45 -0700 Sonatus Sonatus 972 Our guest today is Marc Fecker, CEO of Robo. Robo is an engineering firm focused on the future of connected transportation. In our conversation, we discussed how Robo worked with Winnebago to deliver their new Winnebago Connect platform, an innovative application of the SDV concept to RVs. Robo was able to deliver a solution that adds value and shows the future of RVs across their Winnebago Connect platform. We also talk about the origins of Robo and the work they're doing in the future. This episode was filmed live at AutoTech 2025 in Novi, Michigan.

]]> vehicle technology, software defined vehicle, OTA No John Heinlein, Ph.D. What Can Western OEMs Learn from Chinese Carmakers? | with Suat Kusefoglu of Capgemini 3 3 14 14 What Can Western OEMs Learn from Chinese Carmakers? | with Suat Kusefoglu of Capgemini full 8312fe24-b97c-42d8-9d4b-ecb3539b5410 https://share.transistor.fm/s/9ecf3c2f In a live recording from AutoTech 2025 in Novi, Michigan, Suat Kasafalou Global Solutions Director from Capgemini shares insights on the evolution of software-defined vehicles and the journey to advanced vehicle technology. Drawing from his two decades of experience, he highlights the evolution in vehicle architectures, such as the shift from discrete ECUs to integrated solutions, emphasizing the importance of managing complexity. The conversation touches on the rapid innovation of Chinese OEMs and the need for differentiation in software offerings to enhance user experiences. Suat also discusses the potential for software-defined vehicles to reach lower price points and the challenges of forecasting future processing power needs.

]]> In a live recording from AutoTech 2025 in Novi, Michigan, Suat Kasafalou Global Solutions Director from Capgemini shares insights on the evolution of software-defined vehicles and the journey to advanced vehicle technology. Drawing from his two decades of experience, he highlights the evolution in vehicle architectures, such as the shift from discrete ECUs to integrated solutions, emphasizing the importance of managing complexity. The conversation touches on the rapid innovation of Chinese OEMs and the need for differentiation in software offerings to enhance user experiences. Suat also discusses the potential for software-defined vehicles to reach lower price points and the challenges of forecasting future processing power needs.

]]> Tue, 12 Aug 2025 10:17:29 -0700 Sonatus Sonatus 1456 In a live recording from AutoTech 2025 in Novi, Michigan, Suat Kasafalou Global Solutions Director from Capgemini shares insights on the evolution of software-defined vehicles and the journey to advanced vehicle technology. Drawing from his two decades of experience, he highlights the evolution in vehicle architectures, such as the shift from discrete ECUs to integrated solutions, emphasizing the importance of managing complexity. The conversation touches on the rapid innovation of Chinese OEMs and the need for differentiation in software offerings to enhance user experiences. Suat also discusses the potential for software-defined vehicles to reach lower price points and the challenges of forecasting future processing power needs.

]]> vehicle technology, software defined vehicle, OTA No John Heinlein, Ph.D. Automotive Has a Talent Problem. How Can We Fix It? | with Stephanie May of Women Automotive Network 3 3 13 13 Automotive Has a Talent Problem. How Can We Fix It? | with Stephanie May of Women Automotive Network full e3269520-275d-4f69-afe3-b136838df28d https://share.transistor.fm/s/e9082081 In a live episode from AutoTech Detroit, Stephanie May, director of the Women Automotive Network, discusses the organization's mission to attract and retain female talent in the automotive sector, which currently sees only 20% of its workforce as women. With 40,000 international members, the network offers mentorship and networking opportunities to combat issues like loneliness and the lack of role models that many women face. The conversation highlights the importance of work-life balance for younger generations and the need for more women in senior roles. Upcoming events, including a collaboration in Mexico City, aim to further engage and empower women in the industry.

]]> In a live episode from AutoTech Detroit, Stephanie May, director of the Women Automotive Network, discusses the organization's mission to attract and retain female talent in the automotive sector, which currently sees only 20% of its workforce as women. With 40,000 international members, the network offers mentorship and networking opportunities to combat issues like loneliness and the lack of role models that many women face. The conversation highlights the importance of work-life balance for younger generations and the need for more women in senior roles. Upcoming events, including a collaboration in Mexico City, aim to further engage and empower women in the industry.

]]> Tue, 29 Jul 2025 11:27:35 -0700 Sonatus Sonatus 672 In a live episode from AutoTech Detroit, Stephanie May, director of the Women Automotive Network, discusses the organization's mission to attract and retain female talent in the automotive sector, which currently sees only 20% of its workforce as women. With 40,000 international members, the network offers mentorship and networking opportunities to combat issues like loneliness and the lack of role models that many women face. The conversation highlights the importance of work-life balance for younger generations and the need for more women in senior roles. Upcoming events, including a collaboration in Mexico City, aim to further engage and empower women in the industry.

]]> vehicle technology, software defined vehicle, OTA No John Heinlein, Ph.D. What the HECK is a Virtual Sensor (and Why do YOU Want Them)? | with Christoph Loytved of COMPREDICT 3 3 12 12 What the HECK is a Virtual Sensor (and Why do YOU Want Them)? | with Christoph Loytved of COMPREDICT full ef2a60eb-d720-4787-b293-49ded8392f49 https://share.transistor.fm/s/b0c0ddc5 Christoph Loytved, product manager from COMPREDICT, describes their innovative virtual sensor technology. Virtual sensors can offer cost reduction and system optimization by using existing data from the vehicle to derive data points instead of needing a dedicated hardware sensor. Christoph describes a number of example applications of virtual sensors and COMPREDICT's progress with investors and commercial adoption. Virtual sensors are an ideal application of the flexibility that software-defined vehicles provide. This episode was recorded live at AutoTech in Novi, Michigan, in June 2025

]]> Christoph Loytved, product manager from COMPREDICT, describes their innovative virtual sensor technology. Virtual sensors can offer cost reduction and system optimization by using existing data from the vehicle to derive data points instead of needing a dedicated hardware sensor. Christoph describes a number of example applications of virtual sensors and COMPREDICT's progress with investors and commercial adoption. Virtual sensors are an ideal application of the flexibility that software-defined vehicles provide. This episode was recorded live at AutoTech in Novi, Michigan, in June 2025

]]> Thu, 17 Jul 2025 09:44:44 -0700 Sonatus Sonatus 736 Christoph Loytved, product manager from COMPREDICT, describes their innovative virtual sensor technology. Virtual sensors can offer cost reduction and system optimization by using existing data from the vehicle to derive data points instead of needing a dedicated hardware sensor. Christoph describes a number of example applications of virtual sensors and COMPREDICT's progress with investors and commercial adoption. Virtual sensors are an ideal application of the flexibility that software-defined vehicles provide. This episode was recorded live at AutoTech in Novi, Michigan, in June 2025

]]> vehicle technology, software defined vehicle, OTA No John Heinlein, Ph.D. Is System-Level Thinking the Key to Modern Vehicle Design? | with Joe Capuano of Bosch Mobility 3 3 11 11 Is System-Level Thinking the Key to Modern Vehicle Design? | with Joe Capuano of Bosch Mobility full 0eb8d1db-19f0-4271-870f-855250ca31c6 https://share.transistor.fm/s/2e2feb7c Today's guest is Joe Capuano, is head of technology for Bosch Mobility Americas. A seasoned expert in the automotive industry, Joe discusses the evolution towards software-defined vehicles (SDVs) and the increasing complexity of vehicle systems. He highlights the critical role of AI in managing vehicle data and enhancing development cycles, while also addressing the need for scalable and standardized architectures. The conversation reveals diverse perspectives on vehicle architecture and the ongoing advancements in autonomous driving, underscoring the industry's shift towards digital solutions. This episode was filmed live at AutoTech 2025 in Novi, Michigan.

]]> Today's guest is Joe Capuano, is head of technology for Bosch Mobility Americas. A seasoned expert in the automotive industry, Joe discusses the evolution towards software-defined vehicles (SDVs) and the increasing complexity of vehicle systems. He highlights the critical role of AI in managing vehicle data and enhancing development cycles, while also addressing the need for scalable and standardized architectures. The conversation reveals diverse perspectives on vehicle architecture and the ongoing advancements in autonomous driving, underscoring the industry's shift towards digital solutions. This episode was filmed live at AutoTech 2025 in Novi, Michigan.

]]> Wed, 02 Jul 2025 08:23:24 -0700 Sonatus Sonatus 2041 Today's guest is Joe Capuano, is head of technology for Bosch Mobility Americas. A seasoned expert in the automotive industry, Joe discusses the evolution towards software-defined vehicles (SDVs) and the increasing complexity of vehicle systems. He highlights the critical role of AI in managing vehicle data and enhancing development cycles, while also addressing the need for scalable and standardized architectures. The conversation reveals diverse perspectives on vehicle architecture and the ongoing advancements in autonomous driving, underscoring the industry's shift towards digital solutions. This episode was filmed live at AutoTech 2025 in Novi, Michigan.

]]> vehicle technology, software defined vehicle, OTA No John Heinlein, Ph.D. Are Zero-Day Threats Coming to Vehicles? | with William Dalton of VicOne 3 3 10 10 Are Zero-Day Threats Coming to Vehicles? | with William Dalton of VicOne full 1becbd6f-891f-4a43-b5e9-9f9244aa92bf https://share.transistor.fm/s/23a71211 William Dalton, VP and Managing Director for North America and Europe from VicOne, the automotive cybersecurity subsidiary of Trend Micro, talks with host John Heinlein, Ph.D., Chief Marketing Officer of Sonatus about the state of automotive cybersecurity. He addresses the unique challenges and opportunities posed by software-defined vehicles (SDVs), how to enhance vehicle security with proactive security measures, and intrusion detection and prevention (IPDS) systems. He discusses their work to support their white-hat hacking challenge "Pwn2Own Automotive", which encourages ethical hackers to identify zero-day vulnerabilities in the automotive sector. This episode was filmed live at AutoTech Detroit in Novi, Michigan, in June 2025

]]> William Dalton, VP and Managing Director for North America and Europe from VicOne, the automotive cybersecurity subsidiary of Trend Micro, talks with host John Heinlein, Ph.D., Chief Marketing Officer of Sonatus about the state of automotive cybersecurity. He addresses the unique challenges and opportunities posed by software-defined vehicles (SDVs), how to enhance vehicle security with proactive security measures, and intrusion detection and prevention (IPDS) systems. He discusses their work to support their white-hat hacking challenge "Pwn2Own Automotive", which encourages ethical hackers to identify zero-day vulnerabilities in the automotive sector. This episode was filmed live at AutoTech Detroit in Novi, Michigan, in June 2025

]]> Wed, 18 Jun 2025 10:49:56 -0700 Sonatus Sonatus 1980 William Dalton, VP and Managing Director for North America and Europe from VicOne, the automotive cybersecurity subsidiary of Trend Micro, talks with host John Heinlein, Ph.D., Chief Marketing Officer of Sonatus about the state of automotive cybersecurity. He addresses the unique challenges and opportunities posed by software-defined vehicles (SDVs), how to enhance vehicle security with proactive security measures, and intrusion detection and prevention (IPDS) systems. He discusses their work to support their white-hat hacking challenge "Pwn2Own Automotive", which encourages ethical hackers to identify zero-day vulnerabilities in the automotive sector. This episode was filmed live at AutoTech Detroit in Novi, Michigan, in June 2025

]]> vehicle technology, software defined vehicle, OTA No John Heinlein, Ph.D. What Data Says about Real Pace of the SDV Shift | with Maitê Bezerra of Wards Intelligence 3 3 9 9 What Data Says about Real Pace of the SDV Shift | with Maitê Bezerra of Wards Intelligence full 9bab2c29-5924-4f9c-86ec-6212a0ccc866 https://share.transistor.fm/s/8444730c Filmed at the COVESA All-Member Meeting in Berlin, Germany,  Maitê Bezerra, senior principal analyst, software-defined vehicles for Wards Intelligence (now part of Omdia), shared insights on the automotive industry's shift towards software defined vehicles (SDVs) with host John Heinlein, Ph.D., Chief Marketing Officer of Sonatus. The SDV survey, newly expanded to seven countries, highlights the growing role of AI in vehicles, the timeline of rollout of many key technologies, open source operating systems,  applications of vehicle data, vehicle updates, and especially highlights regional differences from around the world.

The State of Software Defined Vehicles | Key findings from the 2025 edition of the Software-Defined Vehicle Survey 

]]> Filmed at the COVESA All-Member Meeting in Berlin, Germany,  Maitê Bezerra, senior principal analyst, software-defined vehicles for Wards Intelligence (now part of Omdia), shared insights on the automotive industry's shift towards software defined vehicles (SDVs) with host John Heinlein, Ph.D., Chief Marketing Officer of Sonatus. The SDV survey, newly expanded to seven countries, highlights the growing role of AI in vehicles, the timeline of rollout of many key technologies, open source operating systems,  applications of vehicle data, vehicle updates, and especially highlights regional differences from around the world.

The State of Software Defined Vehicles | Key findings from the 2025 edition of the Software-Defined Vehicle Survey 

]]> Tue, 03 Jun 2025 17:23:10 -0700 Sonatus Sonatus 1566 Filmed at the COVESA All-Member Meeting in Berlin, Germany,  Maitê Bezerra, senior principal analyst, software-defined vehicles for Wards Intelligence (now part of Omdia), shared insights on the automotive industry's shift towards software defined vehicles (SDVs) with host John Heinlein, Ph.D., Chief Marketing Officer of Sonatus. The SDV survey, newly expanded to seven countries, highlights the growing role of AI in vehicles, the timeline of rollout of many key technologies, open source operating systems,  applications of vehicle data, vehicle updates, and especially highlights regional differences from around the world.

The State of Software Defined Vehicles | Key findings from the 2025 edition of the Software-Defined Vehicle Survey 

]]> vehicle technology, software defined vehicle, OTA No John Heinlein, Ph.D. How Can Vehicle Data Speak the Same Language? | with Steve Crumb of COVESA 3 3 8 8 How Can Vehicle Data Speak the Same Language? | with Steve Crumb of COVESA full e337ac65-56cf-4ab3-a584-5a620e3e8b1a https://share.transistor.fm/s/0115b514 In a live recording from the COVESA meeting in Berlin, Steve Crumb, COVESA's executive director, discusses enhancing connected vehicle value through collaboration and innovation with John Heinlein, Ph.D, Sonatus's CMO. He emphasizes the Vehicle Signal Specification (VSS) for simplifying data communication among OEMs, benefiting data users. Despite challenges for OEMs transitioning from legacy systems, VSS is advantageous. Steve notes growing fleet interest in VSS, and COVESA's efforts to streamline app deployment across OEMs.

]]> In a live recording from the COVESA meeting in Berlin, Steve Crumb, COVESA's executive director, discusses enhancing connected vehicle value through collaboration and innovation with John Heinlein, Ph.D, Sonatus's CMO. He emphasizes the Vehicle Signal Specification (VSS) for simplifying data communication among OEMs, benefiting data users. Despite challenges for OEMs transitioning from legacy systems, VSS is advantageous. Steve notes growing fleet interest in VSS, and COVESA's efforts to streamline app deployment across OEMs.

]]> Wed, 21 May 2025 07:34:49 -0700 Sonatus Sonatus 831 In a live recording from the COVESA meeting in Berlin, Steve Crumb, COVESA's executive director, discusses enhancing connected vehicle value through collaboration and innovation with John Heinlein, Ph.D, Sonatus's CMO. He emphasizes the Vehicle Signal Specification (VSS) for simplifying data communication among OEMs, benefiting data users. Despite challenges for OEMs transitioning from legacy systems, VSS is advantageous. Steve notes growing fleet interest in VSS, and COVESA's efforts to streamline app deployment across OEMs.

]]> Vehicle Signal Specification, VSS No John Heinlein, Ph.D. Mapping Every Parking Spot: Impossible or Inevitable? | with Tom Clarke of Parkopedia 3 3 7 7 Mapping Every Parking Spot: Impossible or Inevitable? | with Tom Clarke of Parkopedia full 00602037-5bd5-4f96-bac3-e191d09f4de7 https://share.transistor.fm/s/f2aaf043 In this episode, recorded live at the Sonatus booth at CES2025, Tomm Clarke, EV Product Manager from Parkopedia talks with host John Heinlein, Ph.D., Chief Marketing Officer from Sonatus.  Parkopedia works with over 30 OEMs for in-car payments as well as improving the experience for EV-charging ranging from more authoritative charger information, easier payments and more. 

]]> In this episode, recorded live at the Sonatus booth at CES2025, Tomm Clarke, EV Product Manager from Parkopedia talks with host John Heinlein, Ph.D., Chief Marketing Officer from Sonatus.  Parkopedia works with over 30 OEMs for in-car payments as well as improving the experience for EV-charging ranging from more authoritative charger information, easier payments and more. 

]]> Wed, 09 Apr 2025 10:57:21 -0700 Sonatus Sonatus 805 In this episode, recorded live at the Sonatus booth at CES2025, Tomm Clarke, EV Product Manager from Parkopedia talks with host John Heinlein, Ph.D., Chief Marketing Officer from Sonatus.  Parkopedia works with over 30 OEMs for in-car payments as well as improving the experience for EV-charging ranging from more authoritative charger information, easier payments and more. 

]]> vehicle technology, software defined vehicle No John Heinlein, Ph.D. Why Buying Automotive Software Is Broken (and How to Fix It) | with Prashant Gulati of SDVerse 3 3 6 6 Why Buying Automotive Software Is Broken (and How to Fix It) | with Prashant Gulati of SDVerse full efeb934f-13bd-4f31-9f02-3c0b76d868aa https://share.transistor.fm/s/889d8d30 In this episode, filmed live at the Sonatus booth at CES2025, Prashant Gulati, CEO of SDVerse, talks with host John Heinlein, Ph.D., Chief Marketing Officer from Sonatus about the SDVerse vehicle software marketplace. Prashant explains the goals of SDVerse, its member companies, and explains their business model. He shares some success stories about how this marketplace is gaining traction.

]]> In this episode, filmed live at the Sonatus booth at CES2025, Prashant Gulati, CEO of SDVerse, talks with host John Heinlein, Ph.D., Chief Marketing Officer from Sonatus about the SDVerse vehicle software marketplace. Prashant explains the goals of SDVerse, its member companies, and explains their business model. He shares some success stories about how this marketplace is gaining traction.

]]> Wed, 26 Mar 2025 10:02:12 -0700 Sonatus Sonatus 854 In this episode, filmed live at the Sonatus booth at CES2025, Prashant Gulati, CEO of SDVerse, talks with host John Heinlein, Ph.D., Chief Marketing Officer from Sonatus about the SDVerse vehicle software marketplace. Prashant explains the goals of SDVerse, its member companies, and explains their business model. He shares some success stories about how this marketplace is gaining traction.

]]> software defined vehicle, thegaragepodcast No John Heinlein, Ph.D. Are Drivers More Predictable Than You Think? | with Martin Krantz of Smart Eye 3 3 5 5 Are Drivers More Predictable Than You Think? | with Martin Krantz of Smart Eye full c60b3293-32bb-4bdc-b189-588aad5800fe https://share.transistor.fm/s/54079849 Martin Krantz, CEO and Co-founder of Smart Eye talks with host John Heinlein, Ph.D., Chief Marketing Officer of Sonatus about their incredible occupant monitoring system. Martin explains how their technology has evolved with new computational capabilities and the growth of AI to discern distraction, fatigue, intoxication, but in the future mood, stress and intent. Recorded live at CES 2025 in the Sonatus booth.

]]> Martin Krantz, CEO and Co-founder of Smart Eye talks with host John Heinlein, Ph.D., Chief Marketing Officer of Sonatus about their incredible occupant monitoring system. Martin explains how their technology has evolved with new computational capabilities and the growth of AI to discern distraction, fatigue, intoxication, but in the future mood, stress and intent. Recorded live at CES 2025 in the Sonatus booth.

]]> Thu, 13 Mar 2025 10:01:24 -0700 Sonatus Sonatus 1589 Martin Krantz, CEO and Co-founder of Smart Eye talks with host John Heinlein, Ph.D., Chief Marketing Officer of Sonatus about their incredible occupant monitoring system. Martin explains how their technology has evolved with new computational capabilities and the growth of AI to discern distraction, fatigue, intoxication, but in the future mood, stress and intent. Recorded live at CES 2025 in the Sonatus booth.

]]> software defined vehicle, vehicle AI, thegaragepodcast No John Heinlein, Ph.D. Can Open Source Meet Automotive Safety Standards? | with Francis Chow of Red Hat 3 3 4 4 Can Open Source Meet Automotive Safety Standards? | with Francis Chow of Red Hat full 2bd4b11e-cf8f-4ea8-a3d0-675ed05d283d https://share.transistor.fm/s/44682b5f Francis Chow, VP & GM, In-Vehicle Operating System and Edge, Red Hat speaks with host John Heinlein Ph.D., Chief Marketing Officer, Sonatus about the many changes in software-defined vehicles, with a particular focus on vehicle operating systems. The conversation explains Red Hat’s journey towards a safety-certified Linux, and shares many of the opportunities SDV can bring to the entire vehicle value chain and consumers. Recorded live in Las Vegas at CES 2025 in the Sonatus booth.


]]> Francis Chow, VP & GM, In-Vehicle Operating System and Edge, Red Hat speaks with host John Heinlein Ph.D., Chief Marketing Officer, Sonatus about the many changes in software-defined vehicles, with a particular focus on vehicle operating systems. The conversation explains Red Hat’s journey towards a safety-certified Linux, and shares many of the opportunities SDV can bring to the entire vehicle value chain and consumers. Recorded live in Las Vegas at CES 2025 in the Sonatus booth.


]]> Tue, 25 Feb 2025 09:24:16 -0800 Sonatus Sonatus 1237 Francis Chow, VP & GM, In-Vehicle Operating System and Edge, Red Hat speaks with host John Heinlein Ph.D., Chief Marketing Officer, Sonatus about the many changes in software-defined vehicles, with a particular focus on vehicle operating systems. The conversation explains Red Hat’s journey towards a safety-certified Linux, and shares many of the opportunities SDV can bring to the entire vehicle value chain and consumers. Recorded live in Las Vegas at CES 2025 in the Sonatus booth.


]]> vehicle technology, software defined vehicle No John Heinlein, Ph.D. Is Functional Safety in SDVs Misunderstood? | with James Roberts and Ronaldo Castillo of LHP 3 3 3 3 Is Functional Safety in SDVs Misunderstood? | with James Roberts and Ronaldo Castillo of LHP full 3fd67fef-cc95-4b20-9cc4-c39e4783b3d4 https://share.transistor.fm/s/a516e004 James Roberts, President of IOT and Analytics and Ronaldo Castillo, Software Engineering Manager, both of LHP, talk with host John Heinlein, Ph.D., Chief Marketing Officer of Sonatus. A special focus of this episode is functional safety and safety certification. Sonatus recently achieved ISO26262 ASIL-D functional safety rating for our Automator Safety Interlock module, which was developed in collaboration with LHP. Recorded live at the Sonatus booth at CES 2025.

Links referenced in this episode:
Sonatus Automator AI Safety Module Completes Functional Safety Certification Journey
https://www.sonatus.com/blog/sonatus-automator-ai-safety-module-completes-functional-safety-certification-journey/

]]> James Roberts, President of IOT and Analytics and Ronaldo Castillo, Software Engineering Manager, both of LHP, talk with host John Heinlein, Ph.D., Chief Marketing Officer of Sonatus. A special focus of this episode is functional safety and safety certification. Sonatus recently achieved ISO26262 ASIL-D functional safety rating for our Automator Safety Interlock module, which was developed in collaboration with LHP. Recorded live at the Sonatus booth at CES 2025.

Links referenced in this episode:
Sonatus Automator AI Safety Module Completes Functional Safety Certification Journey
https://www.sonatus.com/blog/sonatus-automator-ai-safety-module-completes-functional-safety-certification-journey/

]]> Tue, 11 Feb 2025 10:19:40 -0800 Sonatus Sonatus 943 James Roberts, President of IOT and Analytics and Ronaldo Castillo, Software Engineering Manager, both of LHP, talk with host John Heinlein, Ph.D., Chief Marketing Officer of Sonatus. A special focus of this episode is functional safety and safety certification. Sonatus recently achieved ISO26262 ASIL-D functional safety rating for our Automator Safety Interlock module, which was developed in collaboration with LHP. Recorded live at the Sonatus booth at CES 2025.

Links referenced in this episode:
Sonatus Automator AI Safety Module Completes Functional Safety Certification Journey
https://www.sonatus.com/blog/sonatus-automator-ai-safety-module-completes-functional-safety-certification-journey/

]]> software defined vehicle, vehicle safety No John Heinlein, Ph.D. Is Linux Becoming the Default OS for Vehicles? | with Moritz Neukirchner of Elektrobit 3 3 2 2 Is Linux Becoming the Default OS for Vehicles? | with Moritz Neukirchner of Elektrobit full 1829a718-a8db-4429-a82f-25fc538e1533 https://share.transistor.fm/s/9d38d464 Dr. Moritz Neukirchner, Sr. Director Strategic Product Management, SDV, Elektrobit, joins host Dr. John Heinlein, Chief Marketing Officer from Sonatus, to discuss his valuable perspective on the shift to software-defined vehicles. Moritz is well-known in the automotive industry and explains critical technical infrastructure, including how Elektrobit is advancing Linux for vehicles, how SDV suits commercial vehicles, prototyping, CI/CD, and more. Moritz also explains his SDV maturity framework and how it introduces a common nomenclature for the shift to SDV. Filmed live at the Sonatus booth at CES 2025.

Links referenced in this episode:
Moritz’s SDV maturity level framework https://www.linkedin.com/pulse/sdv-yet-dr-moritz-neukirchner-uuyxf/

]]> Dr. Moritz Neukirchner, Sr. Director Strategic Product Management, SDV, Elektrobit, joins host Dr. John Heinlein, Chief Marketing Officer from Sonatus, to discuss his valuable perspective on the shift to software-defined vehicles. Moritz is well-known in the automotive industry and explains critical technical infrastructure, including how Elektrobit is advancing Linux for vehicles, how SDV suits commercial vehicles, prototyping, CI/CD, and more. Moritz also explains his SDV maturity framework and how it introduces a common nomenclature for the shift to SDV. Filmed live at the Sonatus booth at CES 2025.

Links referenced in this episode:
Moritz’s SDV maturity level framework https://www.linkedin.com/pulse/sdv-yet-dr-moritz-neukirchner-uuyxf/

]]> Tue, 28 Jan 2025 08:12:04 -0800 Sonatus Sonatus 1724 Dr. Moritz Neukirchner, Sr. Director Strategic Product Management, SDV, Elektrobit, joins host Dr. John Heinlein, Chief Marketing Officer from Sonatus, to discuss his valuable perspective on the shift to software-defined vehicles. Moritz is well-known in the automotive industry and explains critical technical infrastructure, including how Elektrobit is advancing Linux for vehicles, how SDV suits commercial vehicles, prototyping, CI/CD, and more. Moritz also explains his SDV maturity framework and how it introduces a common nomenclature for the shift to SDV. Filmed live at the Sonatus booth at CES 2025.

Links referenced in this episode:
Moritz’s SDV maturity level framework https://www.linkedin.com/pulse/sdv-yet-dr-moritz-neukirchner-uuyxf/

]]> software defined vehicle, commercial vehicles, vehicle technology No John Heinlein, Ph.D. What Suppliers Think About the Shift to SDVs | with Collin Shaw of MEMA Original Equipment Suppliers 3 3 1 1 What Suppliers Think About the Shift to SDVs | with Collin Shaw of MEMA Original Equipment Suppliers full 31517637-12fb-4866-9d0b-4003c826b696 https://share.transistor.fm/s/8280cd8a Recorded live at the Sonatus booth at CES 2025, Collin Shaw, President, MEMA Original Equipment Suppliers spoke with host John Heinlein, Ph.D., Chief Marketing Officer from Sonatus about the important opportunities and challenges that software offers to vehicle manufacturers spanning passenger vehicles, commercial vehicles and more.  MEMA represents about 500 original equipment manufacturers, so Collin brings incredible perspective from across the industry, don’t miss it! 

]]> Recorded live at the Sonatus booth at CES 2025, Collin Shaw, President, MEMA Original Equipment Suppliers spoke with host John Heinlein, Ph.D., Chief Marketing Officer from Sonatus about the important opportunities and challenges that software offers to vehicle manufacturers spanning passenger vehicles, commercial vehicles and more.  MEMA represents about 500 original equipment manufacturers, so Collin brings incredible perspective from across the industry, don’t miss it! 

]]> Wed, 15 Jan 2025 08:51:59 -0800 Sonatus Sonatus 1245 Recorded live at the Sonatus booth at CES 2025, Collin Shaw, President, MEMA Original Equipment Suppliers spoke with host John Heinlein, Ph.D., Chief Marketing Officer from Sonatus about the important opportunities and challenges that software offers to vehicle manufacturers spanning passenger vehicles, commercial vehicles and more.  MEMA represents about 500 original equipment manufacturers, so Collin brings incredible perspective from across the industry, don’t miss it! 

]]> vehicle components, software defined vehicle, vehicle technology No John Heinlein, Ph.D. What Must OEMs Get Right on Safety and Data Privacy Today? | with Rich Nass of Open Systems Media 2 2 16 16 What Must OEMs Get Right on Safety and Data Privacy Today? | with Rich Nass of Open Systems Media full 681b70b5-32d1-4dce-be5f-5a926fe41ba3 https://share.transistor.fm/s/642a05bc In this episode of The Garage we talk with Rich Nass, famed journalist who is Executive Vice President with Open Systems Media following his long career at storied electronics periodicals. Rich talks with John Heinlein, Ph.D., Chief Marketing Officer at Sonatus and shares his perspective from talking with leaders across the industry about vehicle innovation ranging from architecture, software, safety, regulations, AI and much more.

]]> In this episode of The Garage we talk with Rich Nass, famed journalist who is Executive Vice President with Open Systems Media following his long career at storied electronics periodicals. Rich talks with John Heinlein, Ph.D., Chief Marketing Officer at Sonatus and shares his perspective from talking with leaders across the industry about vehicle innovation ranging from architecture, software, safety, regulations, AI and much more.

]]> Wed, 30 Oct 2024 11:10:17 -0700 Sonatus Sonatus 1793 In this episode of The Garage we talk with Rich Nass, famed journalist who is Executive Vice President with Open Systems Media following his long career at storied electronics periodicals. Rich talks with John Heinlein, Ph.D., Chief Marketing Officer at Sonatus and shares his perspective from talking with leaders across the industry about vehicle innovation ranging from architecture, software, safety, regulations, AI and much more.

]]> vehicle technology No John Heinlein, Ph.D. How is Rivian Reinventing Vehicle Architecture? | with Vidya Rajagopalan of Rivian 2 2 15 15 How is Rivian Reinventing Vehicle Architecture? | with Vidya Rajagopalan of Rivian full b99385e1-d9a6-40bc-abc1-29d095fdf6ff https://share.transistor.fm/s/47b4f59a In this episode, Vidya Rajagopalan, Senior Vice President of Electrical Hardware Engineering at Rivian joins host John Heinlein, Ph.D., Chief Marketing Officer from Sonatus to discuss the electrical and software architecture for Rivian vehicles ranging from the R1, the R1 second generation, and the newly announced R2. This conversation covers topics including domain architecture vs zonal architecture, decisions around high performance ECU’s, vehicle networking, sustainability, ADAS/autonomous driving, Over the air updates (OTA), and much more!

]]> In this episode, Vidya Rajagopalan, Senior Vice President of Electrical Hardware Engineering at Rivian joins host John Heinlein, Ph.D., Chief Marketing Officer from Sonatus to discuss the electrical and software architecture for Rivian vehicles ranging from the R1, the R1 second generation, and the newly announced R2. This conversation covers topics including domain architecture vs zonal architecture, decisions around high performance ECU’s, vehicle networking, sustainability, ADAS/autonomous driving, Over the air updates (OTA), and much more!

]]> Tue, 15 Oct 2024 08:26:38 -0700 Sonatus Sonatus 2000 In this episode, Vidya Rajagopalan, Senior Vice President of Electrical Hardware Engineering at Rivian joins host John Heinlein, Ph.D., Chief Marketing Officer from Sonatus to discuss the electrical and software architecture for Rivian vehicles ranging from the R1, the R1 second generation, and the newly announced R2. This conversation covers topics including domain architecture vs zonal architecture, decisions around high performance ECU’s, vehicle networking, sustainability, ADAS/autonomous driving, Over the air updates (OTA), and much more!

]]> Vehicle Technology, Software Defined Vehicle, Zonal architecture, OTA No John Heinlein, Ph.D. Can Algorithms Solve the Battery Safety Problem? | with Nadim Maluf of Qnovo 2 2 14 14 Can Algorithms Solve the Battery Safety Problem? | with Nadim Maluf of Qnovo full df253d61-3c1e-4fb0-9703-302a84615d92 https://share.transistor.fm/s/b358d89f In this episode of The Garage we talk about vehicle batteries, battery technology and battery management, all critical topics for the shift to EV’s. Our guest is Nadim Maluf, founder and CEO of Qnovo, a leader in battery software, who joins Sonatus CEO Dr. John Heinlein.

]]> In this episode of The Garage we talk about vehicle batteries, battery technology and battery management, all critical topics for the shift to EV’s. Our guest is Nadim Maluf, founder and CEO of Qnovo, a leader in battery software, who joins Sonatus CEO Dr. John Heinlein.

]]> Thu, 22 Aug 2024 09:09:49 -0700 Sonatus Sonatus 1923 In this episode of The Garage we talk about vehicle batteries, battery technology and battery management, all critical topics for the shift to EV’s. Our guest is Nadim Maluf, founder and CEO of Qnovo, a leader in battery software, who joins Sonatus CEO Dr. John Heinlein.

]]> Vehicle Technology, Software Defined Vehicle, battery management No John Heinlein, Ph.D. 5G Alone Won’t Transform the Car | with Matt Harden of AT&T 2 2 13 13 5G Alone Won’t Transform the Car | with Matt Harden of AT&T full 9f1e3202-ecd1-4de3-b764-af83623270c7 https://share.transistor.fm/s/ccc35d96 Matt Harden, AVP Business Development, Connected Car, from AT&T joins host John Heinlein, Ph.D., Chief Marketing Officer from Sonatus, to talk about connected cars, networking, the transition to 5G, and software defined vehicles. Recorded live at AutoTech: Detroit 2024.

]]> Matt Harden, AVP Business Development, Connected Car, from AT&T joins host John Heinlein, Ph.D., Chief Marketing Officer from Sonatus, to talk about connected cars, networking, the transition to 5G, and software defined vehicles. Recorded live at AutoTech: Detroit 2024.

]]> Tue, 06 Aug 2024 11:39:46 -0700 Sonatus Sonatus 935 Matt Harden, AVP Business Development, Connected Car, from AT&T joins host John Heinlein, Ph.D., Chief Marketing Officer from Sonatus, to talk about connected cars, networking, the transition to 5G, and software defined vehicles. Recorded live at AutoTech: Detroit 2024.

]]> Vehicle Technology, Software Defined Vehicle, Connectivity No John Heinlein, Ph.D. Are Vehicle Cyberattacks Already Here? | with Jason Masker of Upstream 2 2 12 12 Are Vehicle Cyberattacks Already Here? | with Jason Masker of Upstream full a1cb55f1-1c65-4603-8114-a23c7908fe86 https://share.transistor.fm/s/f7fa1792 We talk vehicle cybersecurity with Jason Masker, Director of Solutions Architecture for Upstream talks who joins host John Heinlein, Ph.D., Chief Marketing Officer of Sonatus. This discussion highlights the evolving (and challenging!) landscape of vehicle cyber threats.  Jason explains what Upstream is doing about that threat, empowering OEMS with solutions and how collaboration with high quality data sources can improve the ability to detect threats quickly.

]]> We talk vehicle cybersecurity with Jason Masker, Director of Solutions Architecture for Upstream talks who joins host John Heinlein, Ph.D., Chief Marketing Officer of Sonatus. This discussion highlights the evolving (and challenging!) landscape of vehicle cyber threats.  Jason explains what Upstream is doing about that threat, empowering OEMS with solutions and how collaboration with high quality data sources can improve the ability to detect threats quickly.

]]> Wed, 24 Jul 2024 08:00:00 -0700 Sonatus Sonatus 1287 We talk vehicle cybersecurity with Jason Masker, Director of Solutions Architecture for Upstream talks who joins host John Heinlein, Ph.D., Chief Marketing Officer of Sonatus. This discussion highlights the evolving (and challenging!) landscape of vehicle cyber threats.  Jason explains what Upstream is doing about that threat, empowering OEMS with solutions and how collaboration with high quality data sources can improve the ability to detect threats quickly.

]]> software defined vehicle, cybersecurity, smart mobility No John Heinlein, Ph.D. Is Connectivity Becoming the Lifeline of the Vehicle? | with Steve Bell of Wards Intelligence 2 2 11 11 Is Connectivity Becoming the Lifeline of the Vehicle? | with Steve Bell of Wards Intelligence full 4163fdc3-3324-4df0-bb5c-fd07ef8036c4 https://share.transistor.fm/s/7126c8cf Steve Bell, Chief Analyst, Connectivity, Wards Intelligence joins host John Heinlein, Ph.D., Chief Marketing Officer, Sonatus to discuss vehicle connectivity, the evolution of cellular networks from 4G to 5G and their application to vehicles, cybersecurity, V2X and the automotive industry’s “Shanghai moment”. Aviation buffs, don’t miss the fun fact of this episode.

]]> Steve Bell, Chief Analyst, Connectivity, Wards Intelligence joins host John Heinlein, Ph.D., Chief Marketing Officer, Sonatus to discuss vehicle connectivity, the evolution of cellular networks from 4G to 5G and their application to vehicles, cybersecurity, V2X and the automotive industry’s “Shanghai moment”. Aviation buffs, don’t miss the fun fact of this episode.

]]> Wed, 10 Jul 2024 08:00:00 -0700 Sonatus Sonatus 1608 Steve Bell, Chief Analyst, Connectivity, Wards Intelligence joins host John Heinlein, Ph.D., Chief Marketing Officer, Sonatus to discuss vehicle connectivity, the evolution of cellular networks from 4G to 5G and their application to vehicles, cybersecurity, V2X and the automotive industry’s “Shanghai moment”. Aviation buffs, don’t miss the fun fact of this episode.

]]> vehicle technology, software defined vehicle, OTA No John Heinlein, Ph.D. BMW’s Bet on Software: Evolution or Reinvention? | with Dr. Oliver Rumpf-Steppat of BMW 2 2 10 10 BMW’s Bet on Software: Evolution or Reinvention? | with Dr. Oliver Rumpf-Steppat of BMW full 48f6e056-13cf-4bf9-819e-6c34a4c72f06 https://share.transistor.fm/s/e2331a23 In this episode, Dr. Oliver Rumpf-Steppat from BMW North America joins Dr. John Heinlein, Chief Marketing Officer from Sonatus.  We talk all about BMW in North America, Connected Drive, their new app store and much more

]]> In this episode, Dr. Oliver Rumpf-Steppat from BMW North America joins Dr. John Heinlein, Chief Marketing Officer from Sonatus.  We talk all about BMW in North America, Connected Drive, their new app store and much more

]]> Wed, 26 Jun 2024 14:44:59 -0700 Sonatus Sonatus 1042 In this episode, Dr. Oliver Rumpf-Steppat from BMW North America joins Dr. John Heinlein, Chief Marketing Officer from Sonatus.  We talk all about BMW in North America, Connected Drive, their new app store and much more

]]> BMW, connected cars, EV, vehicle technology, software defined vehicle No John Heinlein, Ph.D. What 40 Years in Automotive Teaches You About Change | with Art Hyde, Mr. Mustang 2 2 9 9 What 40 Years in Automotive Teaches You About Change | with Art Hyde, Mr. Mustang full e4734c77-4390-4b3d-8860-7c074b13455c https://share.transistor.fm/s/42186cf7 Art Hyde, Mr. Mustang, worked for Ford for 40 years across engineering, but especially with their iconic Mustang.  Now he’s an associate professor of Automotive Engineering at the University of Michigan. This wide-ranging discussion starts in 1964 when Art first saw the Mustang, about his unique experiences as Chief Engineer of Mustang, and his thoughts on the shift to software-defined vehicles.

]]> Art Hyde, Mr. Mustang, worked for Ford for 40 years across engineering, but especially with their iconic Mustang.  Now he’s an associate professor of Automotive Engineering at the University of Michigan. This wide-ranging discussion starts in 1964 when Art first saw the Mustang, about his unique experiences as Chief Engineer of Mustang, and his thoughts on the shift to software-defined vehicles.

]]> Wed, 12 Jun 2024 12:20:11 -0700 Sonatus Sonatus 1800 Art Hyde, Mr. Mustang, worked for Ford for 40 years across engineering, but especially with their iconic Mustang.  Now he’s an associate professor of Automotive Engineering at the University of Michigan. This wide-ranging discussion starts in 1964 when Art first saw the Mustang, about his unique experiences as Chief Engineer of Mustang, and his thoughts on the shift to software-defined vehicles.

]]> software defined vehicle, Ford Mustang No John Heinlein, Ph.D. Is Automotive Heading Toward Platform Wars? | with Ray Cornyn of NXP Semiconductors 2 2 8 8 Is Automotive Heading Toward Platform Wars? | with Ray Cornyn of NXP Semiconductors full d51a08b7-c4cd-4e04-a886-8e92c5b9bd75 https://share.transistor.fm/s/afc68df0 Ray Cornyn, Senior Vice President and General Manager of Automotive Processors from NXP Semiconductors, talks with host John Heinlein, Ph.D., Chief Marketing Officer from Sonatus about how NXP is providing unique silicon solutions for software defined vehicles and partnering with key software providers. This episode also covers the S32 CoreRide platform, as well as S32N, the newest and highest performance member of the S32 Vehicle Processor family, optimizing vehicle data…and even Angry Birds. 

]]> Ray Cornyn, Senior Vice President and General Manager of Automotive Processors from NXP Semiconductors, talks with host John Heinlein, Ph.D., Chief Marketing Officer from Sonatus about how NXP is providing unique silicon solutions for software defined vehicles and partnering with key software providers. This episode also covers the S32 CoreRide platform, as well as S32N, the newest and highest performance member of the S32 Vehicle Processor family, optimizing vehicle data…and even Angry Birds. 

]]> Wed, 15 May 2024 08:13:39 -0700 Sonatus Sonatus 1789 Ray Cornyn, Senior Vice President and General Manager of Automotive Processors from NXP Semiconductors, talks with host John Heinlein, Ph.D., Chief Marketing Officer from Sonatus about how NXP is providing unique silicon solutions for software defined vehicles and partnering with key software providers. This episode also covers the S32 CoreRide platform, as well as S32N, the newest and highest performance member of the S32 Vehicle Processor family, optimizing vehicle data…and even Angry Birds. 

]]> vehicle data, NXP, software defined vehicle No John Heinlein, Ph.D. The Future of In-Vehicle Networking Is Closer Than You Think | with Amir Bar-Niv of Marvell 2 2 7 7 The Future of In-Vehicle Networking Is Closer Than You Think | with Amir Bar-Niv of Marvell full 72aed497-dec4-4485-8238-e8a983cc265f https://share.transistor.fm/s/6ccb81f3 Amir Bar-Niv, VP Marketing and Business Strategy for Marvell Automotive joins Sonatus Chief Marketing Officer John Heinlein, Ph.D to give a masterclass in the evolution of vehicle networking and particularly the shift towards an all-ethernet vehicle.  In this insightful episode we touch on zonal architecture, cybersecurity, the diversity of vehicle networks, Marvell’s automotive strategy and much more.

]]> Amir Bar-Niv, VP Marketing and Business Strategy for Marvell Automotive joins Sonatus Chief Marketing Officer John Heinlein, Ph.D to give a masterclass in the evolution of vehicle networking and particularly the shift towards an all-ethernet vehicle.  In this insightful episode we touch on zonal architecture, cybersecurity, the diversity of vehicle networks, Marvell’s automotive strategy and much more.

]]> Wed, 13 Mar 2024 08:00:00 -0700 Sonatus Sonatus 1741 Amir Bar-Niv, VP Marketing and Business Strategy for Marvell Automotive joins Sonatus Chief Marketing Officer John Heinlein, Ph.D to give a masterclass in the evolution of vehicle networking and particularly the shift towards an all-ethernet vehicle.  In this insightful episode we touch on zonal architecture, cybersecurity, the diversity of vehicle networks, Marvell’s automotive strategy and much more.

]]> vehicle technology, software defined vehicle, vehicle networks No John Heinlein, Ph.D. Why the Industry Is Standardizing Vehicle Compute Now | with Doug Newcomb of AVCC 2 2 6 6 Why the Industry Is Standardizing Vehicle Compute Now | with Doug Newcomb of AVCC full c92b1efb-3c77-4c3b-9d40-903a76aab5e9 https://share.transistor.fm/s/b8664e27 Doug Newcomb, automotive journalist and outreach manager for AVCC, the Autonomous Vehicle Computing Consortium, joins Sonatus Chief Marketing Officer John Heinlein, Ph.D., to discuss the AVCC’s mission, which spans the wide range of autonomy in vehicles from driver assistance to fully autonomous. The conversation touches on machine learning for automotive, benchmarking, total cost of ownership, saving lives, and the importance of collaboration to advance vehicle autonomy. Recorded live at CES 2024.

]]> Doug Newcomb, automotive journalist and outreach manager for AVCC, the Autonomous Vehicle Computing Consortium, joins Sonatus Chief Marketing Officer John Heinlein, Ph.D., to discuss the AVCC’s mission, which spans the wide range of autonomy in vehicles from driver assistance to fully autonomous. The conversation touches on machine learning for automotive, benchmarking, total cost of ownership, saving lives, and the importance of collaboration to advance vehicle autonomy. Recorded live at CES 2024.

]]> Wed, 06 Mar 2024 13:55:04 -0800 Sonatus Sonatus 964 Doug Newcomb, automotive journalist and outreach manager for AVCC, the Autonomous Vehicle Computing Consortium, joins Sonatus Chief Marketing Officer John Heinlein, Ph.D., to discuss the AVCC’s mission, which spans the wide range of autonomy in vehicles from driver assistance to fully autonomous. The conversation touches on machine learning for automotive, benchmarking, total cost of ownership, saving lives, and the importance of collaboration to advance vehicle autonomy. Recorded live at CES 2024.

]]> vehicle technology, software defined vehicle, vehicle autonomy No John Heinlein, Ph.D. Personalization Will Define the Next Generation of Cars | with Chiara Delporto of Marelli 2 2 5 5 Personalization Will Define the Next Generation of Cars | with Chiara Delporto of Marelli full f1519324-d88d-4d38-81c6-0528815c1123 https://share.transistor.fm/s/fdf2effd Chiara Delporto, VP Advanced Sales for SDV from Marelli joins Sonatus Chief Marketing Officer John Heinlein, Ph.D., to discuss leading automotive Tier-1 supplier Marelli and their perspective on latest trends in the automotive industry ranging from software, vehicle personalization, the importance of the cloud, machine learning, sustainability and much more. Recorded live at CES 2024.

]]> Chiara Delporto, VP Advanced Sales for SDV from Marelli joins Sonatus Chief Marketing Officer John Heinlein, Ph.D., to discuss leading automotive Tier-1 supplier Marelli and their perspective on latest trends in the automotive industry ranging from software, vehicle personalization, the importance of the cloud, machine learning, sustainability and much more. Recorded live at CES 2024.

]]> Tue, 27 Feb 2024 10:00:00 -0800 Sonatus Sonatus 997 Chiara Delporto, VP Advanced Sales for SDV from Marelli joins Sonatus Chief Marketing Officer John Heinlein, Ph.D., to discuss leading automotive Tier-1 supplier Marelli and their perspective on latest trends in the automotive industry ranging from software, vehicle personalization, the importance of the cloud, machine learning, sustainability and much more. Recorded live at CES 2024.

]]> vehicle technology, software defined vehicle, vehicle personalization No John Heinlein, Ph.D. AI Is Entering the Vehicle—But Not Where You Think | with Roger Lanctot of TechInsights 2 2 4 4 AI Is Entering the Vehicle—But Not Where You Think | with Roger Lanctot of TechInsights full 5f4e0a79-cc84-4c67-9363-48a64eb7318b https://share.transistor.fm/s/2119acbc Filmed live at CES2024, longtime automotive industry analyst and expert Roger Lanctot from TechInsights joins Sonatus Chief Marketing Officer John Heinlein, Ph.D., to discuss the automotive industry’s evolving use of vehicle software, the trends at the Consumer Electronics Show for vehicle technology such as artificial intelligence, vehicle personalization, and more.

]]> Filmed live at CES2024, longtime automotive industry analyst and expert Roger Lanctot from TechInsights joins Sonatus Chief Marketing Officer John Heinlein, Ph.D., to discuss the automotive industry’s evolving use of vehicle software, the trends at the Consumer Electronics Show for vehicle technology such as artificial intelligence, vehicle personalization, and more.

]]> Tue, 20 Feb 2024 06:00:00 -0800 Sonatus Sonatus 1541 Filmed live at CES2024, longtime automotive industry analyst and expert Roger Lanctot from TechInsights joins Sonatus Chief Marketing Officer John Heinlein, Ph.D., to discuss the automotive industry’s evolving use of vehicle software, the trends at the Consumer Electronics Show for vehicle technology such as artificial intelligence, vehicle personalization, and more.

]]> vehicle technology, vehicle software, vehicle personalization No John Heinlein, Ph.D. What AWS Really Brings to Automotive | with Mike Dosenbach of AWS 2 2 3 3 What AWS Really Brings to Automotive | with Mike Dosenbach of AWS full 52f47d56-84c0-4cd5-b266-b70b369dfc20 https://share.transistor.fm/s/953bb16b Mike Dosenbach, Director of SW Development, Auto Industry Products, AWS discusses the evolution of AWS’s engagement with partners, prototyping in the cloud, machine learning, OTA Updates, the importance of data and much more. Recorded live at CES 2024.

]]> Mike Dosenbach, Director of SW Development, Auto Industry Products, AWS discusses the evolution of AWS’s engagement with partners, prototyping in the cloud, machine learning, OTA Updates, the importance of data and much more. Recorded live at CES 2024.

]]> Tue, 13 Feb 2024 08:39:20 -0800 Sonatus Sonatus 1257 Mike Dosenbach, Director of SW Development, Auto Industry Products, AWS discusses the evolution of AWS’s engagement with partners, prototyping in the cloud, machine learning, OTA Updates, the importance of data and much more. Recorded live at CES 2024.

]]> vehicle technology, software defined vehicle, OTA No John Heinlein, Ph.D. Even Headlights Are Becoming Software? | with Alexandre Corjon of Plastic Omnium 2 2 2 2 Even Headlights Are Becoming Software? | with Alexandre Corjon of Plastic Omnium full 2773ec9b-4ec2-4b94-8ddd-3b44c4727d93 https://share.transistor.fm/s/f8580e1e At CES2024, the Alexandre Corjon, EVP of Innovation and Software from Plastic Omnium sat down with John Heinlein, Ph.D., Chief Marketing Officer of Sonatus to discuss diverse topics ranging from vehicle software, dynamic vehicle lighting, the future of hydrogen vehicles, usage-based vehicles, and much much more, including the joint CES demonstration between the two companies.

]]> At CES2024, the Alexandre Corjon, EVP of Innovation and Software from Plastic Omnium sat down with John Heinlein, Ph.D., Chief Marketing Officer of Sonatus to discuss diverse topics ranging from vehicle software, dynamic vehicle lighting, the future of hydrogen vehicles, usage-based vehicles, and much much more, including the joint CES demonstration between the two companies.

]]> Tue, 30 Jan 2024 00:45:00 -0800 Sonatus Sonatus 1409 At CES2024, the Alexandre Corjon, EVP of Innovation and Software from Plastic Omnium sat down with John Heinlein, Ph.D., Chief Marketing Officer of Sonatus to discuss diverse topics ranging from vehicle software, dynamic vehicle lighting, the future of hydrogen vehicles, usage-based vehicles, and much much more, including the joint CES demonstration between the two companies.

]]> vehicle technology, software defined vehicle, OTA No John Heinlein, Ph.D. How SDVs Are Forcing OEMs to Rethink Everything | with George Ayres of AutoMobility Advisors 2 2 1 1 How SDVs Are Forcing OEMs to Rethink Everything | with George Ayres of AutoMobility Advisors full 423d12b2-879c-45ea-9a09-21db5e7681b0 https://share.transistor.fm/s/a95c1934 In this episode, filmed live at the Consumer Electronics Show 2024 (CES 2024), George Ayres, Founder and Managing Director of AutoMobility Advisors speaks with host John Heinlein, Chief Marketing Officer of Sonatus in the podcast studio at the Sonatus booth. In this wide-ranging episode we discuss SDV, vehicle electrification, fleet management, vehicle personalization, and much more.

]]> In this episode, filmed live at the Consumer Electronics Show 2024 (CES 2024), George Ayres, Founder and Managing Director of AutoMobility Advisors speaks with host John Heinlein, Chief Marketing Officer of Sonatus in the podcast studio at the Sonatus booth. In this wide-ranging episode we discuss SDV, vehicle electrification, fleet management, vehicle personalization, and much more.

]]> Thu, 18 Jan 2024 09:48:21 -0800 Sonatus Sonatus 985 In this episode, filmed live at the Consumer Electronics Show 2024 (CES 2024), George Ayres, Founder and Managing Director of AutoMobility Advisors speaks with host John Heinlein, Chief Marketing Officer of Sonatus in the podcast studio at the Sonatus booth. In this wide-ranging episode we discuss SDV, vehicle electrification, fleet management, vehicle personalization, and much more.

]]> vehicle technology, software defined vehicle, OTA No John Heinlein, Ph.D. Why the Industry Needs a New Conversation About Vehicle Software | with Sanjay Khatri of Sonatus 1 1 10 10 Why the Industry Needs a New Conversation About Vehicle Software | with Sanjay Khatri of Sonatus full 4ec8e600-00fd-416b-b157-f67b9ae247c1 https://share.transistor.fm/s/58dc3305 Announcing a new podcast series from Sonatus called Driving Innovation. Hear all about the topics we'll be covering in that podcast and meet the host of Driving Innovation, Sanjay Khatri, Head of Product at Sonatus. Chapters: 0:00 Introduction 00:38 Meet Sanjay Khatri 02:16 Introducing the Driving Innovation Podcast 4:02 Summary

]]> Announcing a new podcast series from Sonatus called Driving Innovation. Hear all about the topics we'll be covering in that podcast and meet the host of Driving Innovation, Sanjay Khatri, Head of Product at Sonatus. Chapters: 0:00 Introduction 00:38 Meet Sanjay Khatri 02:16 Introducing the Driving Innovation Podcast 4:02 Summary

]]> Wed, 08 Nov 2023 08:15:13 -0800 Sonatus Sonatus 289 Announcing a new podcast series from Sonatus called Driving Innovation. Hear all about the topics we'll be covering in that podcast and meet the host of Driving Innovation, Sanjay Khatri, Head of Product at Sonatus. Chapters: 0:00 Introduction 00:38 Meet Sanjay Khatri 02:16 Introducing the Driving Innovation Podcast 4:02 Summary Announcing a new podcast series from Sonatus called Driving Innovation. Hear all about the topics we'll be covering in that podcast and meet the host of Driving Innovation, Sanjay Khatri, Head of Product at Sonatus. Chapters: 0:00 Introduction 00:38 vehicle technology, software defined vehicle, OTA No John Heinlein, Ph.D. Powering Next-Gen Vehicle Compute (Part 2) | with Brian Carlson of NXP Semiconductors in Automotive 1 1 9 9 Powering Next-Gen Vehicle Compute (Part 2) | with Brian Carlson of NXP Semiconductors in Automotive full 31517ead-0725-4688-9918-8882446692ea https://share.transistor.fm/s/73eeea09 Today in The Garage, we look at automotive from a different perspective; the silicon perspective, and our guest today is from NXP Semiconductor, Brian Carlson, Head of Global Marketing for Automotive Processing. 

In this episode, Part 2 of a two-part series, we continue the conversation from Part 1 and look into the future of vehicles, such as zonal architectures, collaboration in many other aspects. 

Links referenced in this episode:

Chapters:

00:00 Overview

00:33 NXP working with Sonatus on vehicle software

02:24 The Sonatus Vehicle Platform

03:03 Automotive software-defined networks 

04:28 Zonal architectures 

05:50 NXP S32Z and NXP S32E for Zonal architectures

08:51 Ensuring a smooth transition from existing CAN architectures

11:13 The gradual transition to Zonal architectures via “body zonal”

12:56 Supporting clean slate or incremental vehicle evolution

14:33 Evolution of S32 family and the NXP S32N

15:15 Developing on virtual S32N in the cloud today

17:19 Collaboration and safety-awareness is critical 

19:08 Two key points

19:51 Conclusion

]]> Today in The Garage, we look at automotive from a different perspective; the silicon perspective, and our guest today is from NXP Semiconductor, Brian Carlson, Head of Global Marketing for Automotive Processing. 

In this episode, Part 2 of a two-part series, we continue the conversation from Part 1 and look into the future of vehicles, such as zonal architectures, collaboration in many other aspects. 

Links referenced in this episode:

Chapters:

00:00 Overview

00:33 NXP working with Sonatus on vehicle software

02:24 The Sonatus Vehicle Platform

03:03 Automotive software-defined networks 

04:28 Zonal architectures 

05:50 NXP S32Z and NXP S32E for Zonal architectures

08:51 Ensuring a smooth transition from existing CAN architectures

11:13 The gradual transition to Zonal architectures via “body zonal”

12:56 Supporting clean slate or incremental vehicle evolution

14:33 Evolution of S32 family and the NXP S32N

15:15 Developing on virtual S32N in the cloud today

17:19 Collaboration and safety-awareness is critical 

19:08 Two key points

19:51 Conclusion

]]> Wed, 08 Nov 2023 08:00:00 -0800 Sonatus Sonatus 1267 Today in The Garage, we look at automotive from a different perspective; the silicon perspective, and our guest today is from NXP Semiconductor, Brian Carlson, Head of Global Marketing for Automotive Processing.  In this episode, Part 2 of a two-part series, we continue the conversation from Part 1 and look into the future of vehicles, such as zonal architectures, collaboration in many other aspects.  Links referenced in this episode: NXP S32 Automotive Platform: https://www.nxp.com/products/processors-and-microcontrollers/s32-automotive-platform:S32 Joint NXP/Sonatus webinar on zonal architecture: https://mobex.io/webinars/accelerating-the-automotive-shift-to-zonal-architectures/ Sonatus expert Jim Murphy on Sonatus Zonal Architecture Solution: https://www.sonatus.com/blog/sonatus-zonal-architecture-solution/ NXP blog on Zonal architecture: https://www.nxp.com/company/blog/how-zonal-e-e-architectures-with-ethernet-are-enabling-software-defined-vehicles:BL-HOW-ZONAL-EE-ARCHITECTURES?cid Chapters: 00:00 Overview 00:33 NXP working with Sonatus on vehicle software 02:24 The Sonatus Vehicle Platform 03:03 Automotive software-defined networks  04:28 Zonal architectures  05:50 NXP S32Z and NXP S32E for Zonal architectures 08:51 Ensuring a smooth transition from existing CAN architectures 11:13 The gradual transition to Zonal architectures via “body zonal” 12:56 Supporting clean slate or incremental vehicle evolution 14:33 Evolution of S32 family and the NXP S32N 15:15 Developing on virtual S32N in the cloud today 17:19 Collaboration and safety-awareness is critical  19:08 Two key points 19:51 Conclusion Today in The Garage, we look at automotive from a different perspective; the silicon perspective, and our guest today is from NXP Semiconductor, Brian Carlson, Head of Global Marketing for Automotive Processing.  In this episode, Part 2 of a two-part ser vehicle technology, software defined vehicle, OTA No John Heinlein, Ph.D. Building the Brains of SDVs (Part 1) | with Brian Carlson of NXP Semiconductors in Automotive 1 1 8 8 Building the Brains of SDVs (Part 1) | with Brian Carlson of NXP Semiconductors in Automotive full bb280fa8-9730-4854-957c-19c7ea3cbe29 https://share.transistor.fm/s/aae03a19 Today in The Garage, we look at automotive from a different perspective; the silicon perspective, and our guest today is from NXP Semiconductors, Brian Carlson, Head of Global Marketing for Automotive Processing. 

In this episode, Part 1 of a two-part series, we talk about the importance of software defined vehicles and the NXP S32 Automotive Platform.

Links referenced in this episode:

Chapters:

  • 00:00 - Overview
  • 00:33 - Meet Brian Carlson
  • 01:53 - Fun facts about our guest
  • 04:39 - Why is SDV important?
  • 06:40 - The Opportunity for SDV to make cars better over time
  • 08:55 - More than a smartphone on wheels
  • 10:08 - Building in future capabilities based on data
  • 11:25 - SDV is not a tax on OEMs
  • 12:31 - NXP S32G Vehicle Processor 
  • 14:08 - NXP S32Z, NXP S32E & NXP S32K Vehicle Processors
  • 17:16 - S32 based on Arm Cortex processors
  • 21:16 - Turning ingredients into a solution with the ecosystem
  • 24:23 - NXP working with Sonatus on vehicle software
  • 25:23 - Conclusion of Part 1
]]> Today in The Garage, we look at automotive from a different perspective; the silicon perspective, and our guest today is from NXP Semiconductors, Brian Carlson, Head of Global Marketing for Automotive Processing. 

In this episode, Part 1 of a two-part series, we talk about the importance of software defined vehicles and the NXP S32 Automotive Platform.

Links referenced in this episode:

Chapters:

  • 00:00 - Overview
  • 00:33 - Meet Brian Carlson
  • 01:53 - Fun facts about our guest
  • 04:39 - Why is SDV important?
  • 06:40 - The Opportunity for SDV to make cars better over time
  • 08:55 - More than a smartphone on wheels
  • 10:08 - Building in future capabilities based on data
  • 11:25 - SDV is not a tax on OEMs
  • 12:31 - NXP S32G Vehicle Processor 
  • 14:08 - NXP S32Z, NXP S32E & NXP S32K Vehicle Processors
  • 17:16 - S32 based on Arm Cortex processors
  • 21:16 - Turning ingredients into a solution with the ecosystem
  • 24:23 - NXP working with Sonatus on vehicle software
  • 25:23 - Conclusion of Part 1
]]> Tue, 08 Aug 2023 05:00:00 -0700 Sonatus Sonatus 1559 Today in The Garage, we look at automotive from a different perspective; the silicon perspective, and our guest today is from NXP Semiconductors, Brian Carlson, Head of Global Marketing for Automotive Processing.  In this episode, Part 1 of a two-part series, we talk about the importance of software defined vehicles and the NXP S32 Automotive Platform. Links referenced in this episode: NXP S32 Automotive Platform: https://www.nxp.com/products/processors-and-microcontrollers/s32-automotive-platform:S32 Chapters: 00:00 - Overview 00:33 - Meet Brian Carlson 01:53 - Fun facts about our guest 04:39 - Why is SDV important? 06:40 - The Opportunity for SDV to make cars better over time 08:55 - More than a smartphone on wheels 10:08 - Building in future capabilities based on data 11:25 - SDV is not a tax on OEMs 12:31 - NXP S32G Vehicle Processor  14:08 - NXP S32Z, NXP S32E & NXP S32K Vehicle Processors 17:16 - S32 based on Arm Cortex processors 21:16 - Turning ingredients into a solution with the ecosystem 24:23 - NXP working with Sonatus on vehicle software 25:23 - Conclusion of Part 1 Today in The Garage, we look at automotive from a different perspective; the silicon perspective, and our guest today is from NXP Semiconductors, Brian Carlson, Head of Global Marketing for Automotive Processing.  In this episode, Part 1 of a two-part se vehicle technology, software defined vehicle, OTA No John Heinlein, Ph.D. Differentiation in Cars Is Moving to Software | with Maitê Bezerra of Wards Intelligence 1 1 7 7 Differentiation in Cars Is Moving to Software | with Maitê Bezerra of Wards Intelligence full de602c93-1931-4610-bc7e-eae84cd5e50a https://share.transistor.fm/s/28b455b6 Today in The Garage, we talk with automotive industry analyst Maitê Bezerra from Wards Intelligence on the journey to software-defined vehicles. In this wide-ranging conversation we discuss the evolving process of deploying SDV technologies into vehicles and how OEMs, Tier-1 and Tier-2 suppliers all have a role in delivering value to the consumer as well as downstream businesses such as fleet management and more. 


Links referenced in this episode :


Chapters:

  • 00:00 - Overview
  • 00:33 - Meet Maitê Bezerra
  • 01:08 - Fun facts about our guest
  • 02:09 - Why are software-defined vehicles important?
  • 04:04 - Reducing vehicle weight and assembly complexity
  • 05:16 - Key trends in the market
  • 07:53 - The trends in make-vs-buy
  • 10:07 - Recap of AutoTech Panel on differentiation
  • 12:06 - The layer cake of software infrastructure
  • 13:49 - The OEM journey of differentiation
  • 15:52 - Misconceptions about SDV
  • 18:05 - Rethinking the cost/benefit of SDV
  • 20:09 - Responsive features through flexible infrastructure
  • 22:20 - Paid features are all not created equal
  • 24:24 - Electrification as an opportunity 
  • 26:29 - Conclusion
]]> Today in The Garage, we talk with automotive industry analyst Maitê Bezerra from Wards Intelligence on the journey to software-defined vehicles. In this wide-ranging conversation we discuss the evolving process of deploying SDV technologies into vehicles and how OEMs, Tier-1 and Tier-2 suppliers all have a role in delivering value to the consumer as well as downstream businesses such as fleet management and more. 


Links referenced in this episode :


Chapters:

  • 00:00 - Overview
  • 00:33 - Meet Maitê Bezerra
  • 01:08 - Fun facts about our guest
  • 02:09 - Why are software-defined vehicles important?
  • 04:04 - Reducing vehicle weight and assembly complexity
  • 05:16 - Key trends in the market
  • 07:53 - The trends in make-vs-buy
  • 10:07 - Recap of AutoTech Panel on differentiation
  • 12:06 - The layer cake of software infrastructure
  • 13:49 - The OEM journey of differentiation
  • 15:52 - Misconceptions about SDV
  • 18:05 - Rethinking the cost/benefit of SDV
  • 20:09 - Responsive features through flexible infrastructure
  • 22:20 - Paid features are all not created equal
  • 24:24 - Electrification as an opportunity 
  • 26:29 - Conclusion
]]> Tue, 25 Jul 2023 05:30:00 -0700 Sonatus Sonatus 1641 Today in The Garage, we talk with automotive industry analyst Maitê Bezerra from Wards Intelligence on the journey to software-defined vehicles. In this wide-ranging conversation we discuss the evolving process of deploying SDV technologies into vehicles and how OEMs, Tier-1 and Tier-2 suppliers all have a role in delivering value to the consumer as well as downstream businesses such as fleet management and more.  Links referenced in this episode : Wards Intelligence Web site: https://wardsintelligence.informa.com Maitê Bezerra LinkedIn profile: https://www.linkedin.com/in/maitê-alves-bezerra-27a5a929/ Chapters: 00:00 - Overview 00:33 - Meet Maitê Bezerra 01:08 - Fun facts about our guest 02:09 - Why are software-defined vehicles important? 04:04 - Reducing vehicle weight and assembly complexity 05:16 - Key trends in the market 07:53 - The trends in make-vs-buy 10:07 - Recap of AutoTech Panel on differentiation 12:06 - The layer cake of software infrastructure 13:49 - The OEM journey of differentiation 15:52 - Misconceptions about SDV 18:05 - Rethinking the cost/benefit of SDV 20:09 - Responsive features through flexible infrastructure 22:20 - Paid features are all not created equal 24:24 - Electrification as an opportunity  26:29 - Conclusion Today in The Garage, we talk with automotive industry analyst Maitê Bezerra from Wards Intelligence on the journey to software-defined vehicles. In this wide-ranging conversation we discuss the evolving process of deploying SDV technologies into vehicles vehicle technology, software defined vehicle, OTA No John Heinlein, Ph.D. The Cloud's Role in Today's Vehicles (Part 2) | with Stefano Marzani of AWS in Automotive 1 1 6 6 The Cloud's Role in Today's Vehicles (Part 2) | with Stefano Marzani of AWS in Automotive full d2fc1cdc-e34a-4d9a-a7f0-5b64f658ffe3 https://share.transistor.fm/s/2a8eb802 In this special two-part episode with guest Stefano Marzani, the WW Tech Lead for Software Defined Vehicles from AWS, we discuss the importance of cloud technology as applied to vehicles.  In this Part 2, we discuss  Prototyping, Machine Learning/AI, and ADAS/Autonomous Driving.

In, Part 1, published previously (LINK) we meet Stefano, learn about his important role at AWS and cover the first two topics: Data and Compute.

Links referenced in the show:

Part 2 Chapters:

  • 00:00 - Overview
  • 00:40 - Topic 3: Prototyping in the cloud and “Environmental Parity”
  • 02:20 - Running on Arm in the cloud and the vehicle
  • 03:13 - Start software development in the cloud
  • 03:55 - Difficulty of validation for automotive
  • 04:49 - Empowering developers via the cloud
  • 05:18 - Vehicle software will triple in the next five years
  • 07:07 - “Shift left” to accelerate design cycles
  • 07:54 - $40-50 Billion lost to automotive recalls 
  • 08:51 - Developing vehicle HMI with the cloud
  • 10:57 - SDV can reduce cost of recalls
  • 11:43 - Consolidation of ECUs 
  • 12:22 - Consolidating software effectively without bloat
  • 13:45 - SOAFEE and standards for automotive
  • 15:31 - Topic 4: Machine Learning and Analytics
  • 16:45 - Data collection and annotation with SageMaker
  • 17:22 - Other frameworks for ML in AWS
  • 17:52 - In-vehicle validation of new models
  • 18:30 - Finding edge cases 
  • 19:20 - Tools to manage ML workflows 
  • 21:55 - Topic 5: ADAS and Autonomous Driving
  • 22:35 - Near-term benefits from ADAS
  • 25:00 - Seeking edge cases 
  • 25:30 - Decomposing autonomous driving
  • 27:30 - Collaboration between AWS and Sonatus 
  • 29:29 - Importance of using real ECUs 
  • 31:04 - Summary
]]> In this special two-part episode with guest Stefano Marzani, the WW Tech Lead for Software Defined Vehicles from AWS, we discuss the importance of cloud technology as applied to vehicles.  In this Part 2, we discuss  Prototyping, Machine Learning/AI, and ADAS/Autonomous Driving.

In, Part 1, published previously (LINK) we meet Stefano, learn about his important role at AWS and cover the first two topics: Data and Compute.

Links referenced in the show:

Part 2 Chapters:

  • 00:00 - Overview
  • 00:40 - Topic 3: Prototyping in the cloud and “Environmental Parity”
  • 02:20 - Running on Arm in the cloud and the vehicle
  • 03:13 - Start software development in the cloud
  • 03:55 - Difficulty of validation for automotive
  • 04:49 - Empowering developers via the cloud
  • 05:18 - Vehicle software will triple in the next five years
  • 07:07 - “Shift left” to accelerate design cycles
  • 07:54 - $40-50 Billion lost to automotive recalls 
  • 08:51 - Developing vehicle HMI with the cloud
  • 10:57 - SDV can reduce cost of recalls
  • 11:43 - Consolidation of ECUs 
  • 12:22 - Consolidating software effectively without bloat
  • 13:45 - SOAFEE and standards for automotive
  • 15:31 - Topic 4: Machine Learning and Analytics
  • 16:45 - Data collection and annotation with SageMaker
  • 17:22 - Other frameworks for ML in AWS
  • 17:52 - In-vehicle validation of new models
  • 18:30 - Finding edge cases 
  • 19:20 - Tools to manage ML workflows 
  • 21:55 - Topic 5: ADAS and Autonomous Driving
  • 22:35 - Near-term benefits from ADAS
  • 25:00 - Seeking edge cases 
  • 25:30 - Decomposing autonomous driving
  • 27:30 - Collaboration between AWS and Sonatus 
  • 29:29 - Importance of using real ECUs 
  • 31:04 - Summary
]]> Tue, 11 Jul 2023 05:30:00 -0700 Sonatus Sonatus 1936 In this special two-part episode with guest Stefano Marzani, the WW Tech Lead for Software Defined Vehicles from AWS, we discuss the importance of cloud technology as applied to vehicles.  In this Part 2, we discuss  Prototyping, Machine Learning/AI, and ADAS/Autonomous Driving. In, Part 1, published previously (LINK) we meet Stefano, learn about his important role at AWS and cover the first two topics: Data and Compute. Links referenced in the show: AWS Automotive homepage: www.aws.com/automotive AWS All Things Automotive Podcast:  https://aws.amazon.com/architecture/all-in-series/all-things-automotive/?all-in-livestream-cards.sort-by=item.additionalFields.sortDate&all-in-livestream-cards.sort-order=desc&awsf.products=*all&awsf.tech-category=*all AWS Case study with BMW https://aws.amazon.com/solutions/case-studies/bmw-group-case-study/ Part 2 Chapters: 00:00 - Overview 00:40 - Topic 3: Prototyping in the cloud and “Environmental Parity” 02:20 - Running on Arm in the cloud and the vehicle 03:13 - Start software development in the cloud 03:55 - Difficulty of validation for automotive 04:49 - Empowering developers via the cloud 05:18 - Vehicle software will triple in the next five years 07:07 - “Shift left” to accelerate design cycles 07:54 - $40-50 Billion lost to automotive recalls  08:51 - Developing vehicle HMI with the cloud 10:57 - SDV can reduce cost of recalls 11:43 - Consolidation of ECUs  12:22 - Consolidating software effectively without bloat 13:45 - SOAFEE and standards for automotive 15:31 - Topic 4: Machine Learning and Analytics 16:45 - Data collection and annotation with SageMaker 17:22 - Other frameworks for ML in AWS 17:52 - In-vehicle validation of new models 18:30 - Finding edge cases  19:20 - Tools to manage ML workflows  21:55 - Topic 5: ADAS and Autonomous Driving 22:35 - Near-term benefits from ADAS 25:00 - Seeking edge cases  25:30 - Decomposing autonomous driving 27:30 - Collaboration between AWS and Sonatus 29:29 - Importance of using real ECUs 31:04 - Summary In this special two-part episode with guest Stefano Marzani, the WW Tech Lead for Software Defined Vehicles from AWS, we discuss the importance of cloud technology as applied to vehicles.  In this Part 2, we discuss  Prototyping, Machine Learning/AI, and vehicle technology, software defined vehicle, OTA No John Heinlein, Ph.D. The SDV Transition Is Slower Than You Think | with Andrew Hart & Alex Oyler of SBD Automotive 1 1 5 5 The SDV Transition Is Slower Than You Think | with Andrew Hart & Alex Oyler of SBD Automotive full 29de6caa-482a-4d1f-b763-43e4fcbd43a2 https://share.transistor.fm/s/8c212862 In this episode of The Garage, we hear from leading automotive industry analyst SBD Automotive, with guests Andrew Hart, CEO and Alex Oyler, Director, America joining host Dr. John Heinlein, Chief Marketing Officer from Sonatus. This wide-ranging conversation touches on the journey to software defined vehicles including motivations, challenges, benefits, and balancing in-sourcing and out-sourcing. Links referenced in this episode: - All Things Automotive S1 Ep9 with SBD Automotive: https://www.youtube.com/watch?v=N2XjHUhvGk0 - SBD Automotive: https://www.sbdautomotive.com

Chapters:

  • 00:00 - Overview
  • 00:24 - Meet the guests from SBD Automotive
  • 01:47 - Fun facts about our guests
  • 03:01 - About SBD Automotive
  • 04:45 - Why are Software Defined Vehicles Important?
  • 06:50 - The Parable of the Elephant
  • 09:08 - The journey towards SDV 
  • 12:48 - The current status of the journey
  • 14:30 - The balance of in-sourcing and out-sourcing
  • 16:37 - Focusing on OEM differentiation
  • 18:37 - Complementing OEM teams
  • 19:48 - The unmet need served by SDV
  • 22:22 - Data and telecom operators and vehicles
  • 24:52 - Features as a service and revenue creation
  • 26:37 - Serving different kinds of customers
  • 28:45 - Conclusion
]]> In this episode of The Garage, we hear from leading automotive industry analyst SBD Automotive, with guests Andrew Hart, CEO and Alex Oyler, Director, America joining host Dr. John Heinlein, Chief Marketing Officer from Sonatus. This wide-ranging conversation touches on the journey to software defined vehicles including motivations, challenges, benefits, and balancing in-sourcing and out-sourcing. Links referenced in this episode: - All Things Automotive S1 Ep9 with SBD Automotive: https://www.youtube.com/watch?v=N2XjHUhvGk0 - SBD Automotive: https://www.sbdautomotive.com

Chapters:

  • 00:00 - Overview
  • 00:24 - Meet the guests from SBD Automotive
  • 01:47 - Fun facts about our guests
  • 03:01 - About SBD Automotive
  • 04:45 - Why are Software Defined Vehicles Important?
  • 06:50 - The Parable of the Elephant
  • 09:08 - The journey towards SDV 
  • 12:48 - The current status of the journey
  • 14:30 - The balance of in-sourcing and out-sourcing
  • 16:37 - Focusing on OEM differentiation
  • 18:37 - Complementing OEM teams
  • 19:48 - The unmet need served by SDV
  • 22:22 - Data and telecom operators and vehicles
  • 24:52 - Features as a service and revenue creation
  • 26:37 - Serving different kinds of customers
  • 28:45 - Conclusion
]]> Tue, 27 Jun 2023 09:03:42 -0700 Sonatus Sonatus 1785 In this episode of The Garage, we hear from leading automotive industry analyst SBD Automotive, with guests Andrew Hart, CEO and Alex Oyler, Director, America joining host Dr. John Heinlein, Chief Marketing Officer from Sonatus. This wide-ranging conversation touches on the journey to software defined vehicles including motivations, challenges, benefits, and balancing in-sourcing and out-sourcing. Links referenced in this episode: - All Things Automotive S1 Ep9 with SBD Automotive: https://www.youtube.com/watch?v=N2XjHUhvGk0 - SBD Automotive: https://www.sbdautomotive.com Chapters: 00:00 - Overview 00:24 - Meet the guests from SBD Automotive 01:47 - Fun facts about our guests 03:01 - About SBD Automotive 04:45 - Why are Software Defined Vehicles Important? 06:50 - The Parable of the Elephant 09:08 - The journey towards SDV 12:48 - The current status of the journey 14:30 - The balance of in-sourcing and out-sourcing 16:37 - Focusing on OEM differentiation 18:37 - Complementing OEM teams 19:48 - The unmet need served by SDV 22:22 - Data and telecom operators and vehicles 24:52 - Features as a service and revenue creation 26:37 - Serving different kinds of customers 28:45 - Conclusion In this episode of The Garage, we hear from leading automotive industry analyst SBD Automotive, with guests Andrew Hart, CEO and Alex Oyler, Director, America joining host Dr. John Heinlein, Chief Marketing Officer from Sonatus. This wide-ranging conversa vehicle technology, software defined vehicle, OTA No John Heinlein, Ph.D. The Cloud's Role in Today's Vehicles (Part 1) | with Stefano Marzani of AWS in Automotive 1 1 4 4 The Cloud's Role in Today's Vehicles (Part 1) | with Stefano Marzani of AWS in Automotive full 64cb687a-365d-4435-a20d-1418ecb11122 https://share.transistor.fm/s/29552c51 In a special two-part episode with guest Stefano Marzani, the WW Tech Lead for Software Defined Vehicles from AWS, we discuss the importance of cloud technology as applied to vehicles. In this episode, Part 1, we meet Stefano, learn about his important role at AWS and cover the first two topics: Data and Compute In Part 2, which will be published soon, we will continue the conversation and discuss the final three topics Prototyping, Machine Learning and Analytics, and ADAS/Autonomous Driving. Links referenced in the show:

  • AWS Automotive homepage: www.aws.com/automotive
  • AWS All Things Automotive Podcast: https://aws.amazon.com/architecture/all-in-series/all-things-automotive/?all-in-livestream-cards.sort-by=item.additionalFields.sortDate&all-in-livestream-cards.sort-order=desc&awsf.products=*all&awsf.tech-category=*all
  • AWS Case study with BMW https://aws.amazon.com/solutions/case-studies/bmw-group-case-study/
  • Valeo Demo from CES 2021: https://www.youtube.com/watch?v=x0j7-CpJN5M

Timestamps:

  • 00:00 - Overview
  • 00:29 - Introduction
  • 00:50 - Meet Stefano Marzani
  • 04:02 - Stefano’s role at AWS
  • 06:03 - Importance of the cloud to Automotive?
  • 09:21 - Five cloud topics across Part 1 and Part 2
  • 09:48 - Topic 1: Data in the cloud
  • 11:09 - Rich data types from vehicles
  • 12:59 - Importance of targeted data capture
  • 14:17 - Using data to improve vehicles
  • 15:22 - More meaningful data, but less data overall
  • 17:48 - Multiple intelligences in vehicles
  • 18:42 - Software defined components
  • 19:41 - Examples of AWS customers’ use of data
  • 21:42 - Topic 2: Compute in the cloud
  • 22:53 - Different compute instance types at AWS
  • 25:20 - AWS Graviton
  • 26:33 - Summary of Part 1
]]> In a special two-part episode with guest Stefano Marzani, the WW Tech Lead for Software Defined Vehicles from AWS, we discuss the importance of cloud technology as applied to vehicles. In this episode, Part 1, we meet Stefano, learn about his important role at AWS and cover the first two topics: Data and Compute In Part 2, which will be published soon, we will continue the conversation and discuss the final three topics Prototyping, Machine Learning and Analytics, and ADAS/Autonomous Driving. Links referenced in the show:

  • AWS Automotive homepage: www.aws.com/automotive
  • AWS All Things Automotive Podcast: https://aws.amazon.com/architecture/all-in-series/all-things-automotive/?all-in-livestream-cards.sort-by=item.additionalFields.sortDate&all-in-livestream-cards.sort-order=desc&awsf.products=*all&awsf.tech-category=*all
  • AWS Case study with BMW https://aws.amazon.com/solutions/case-studies/bmw-group-case-study/
  • Valeo Demo from CES 2021: https://www.youtube.com/watch?v=x0j7-CpJN5M

Timestamps:

  • 00:00 - Overview
  • 00:29 - Introduction
  • 00:50 - Meet Stefano Marzani
  • 04:02 - Stefano’s role at AWS
  • 06:03 - Importance of the cloud to Automotive?
  • 09:21 - Five cloud topics across Part 1 and Part 2
  • 09:48 - Topic 1: Data in the cloud
  • 11:09 - Rich data types from vehicles
  • 12:59 - Importance of targeted data capture
  • 14:17 - Using data to improve vehicles
  • 15:22 - More meaningful data, but less data overall
  • 17:48 - Multiple intelligences in vehicles
  • 18:42 - Software defined components
  • 19:41 - Examples of AWS customers’ use of data
  • 21:42 - Topic 2: Compute in the cloud
  • 22:53 - Different compute instance types at AWS
  • 25:20 - AWS Graviton
  • 26:33 - Summary of Part 1
]]> Tue, 13 Jun 2023 08:10:41 -0700 Sonatus Sonatus 1640 In a special two-part episode with guest Stefano Marzani, the WW Tech Lead for Software Defined Vehicles from AWS, we discuss the importance of cloud technology as applied to vehicles. In this episode, Part 1, we meet Stefano, learn about his important role at AWS and cover the first two topics: Data and Compute In Part 2, which will be published soon, we will continue the conversation and discuss the final three topics Prototyping, Machine Learning and Analytics, and ADAS/Autonomous Driving. Links referenced in the show: AWS Automotive homepage: www.aws.com/automotive AWS All Things Automotive Podcast: https://aws.amazon.com/architecture/all-in-series/all-things-automotive/?all-in-livestream-cards.sort-by=item.additionalFields.sortDate&all-in-livestream-cards.sort-order=desc&awsf.products=*all&awsf.tech-category=*all AWS Case study with BMW https://aws.amazon.com/solutions/case-studies/bmw-group-case-study/ Valeo Demo from CES 2021: https://www.youtube.com/watch?v=x0j7-CpJN5M Timestamps: 00:00 - Overview 00:29 - Introduction 00:50 - Meet Stefano Marzani 04:02 - Stefano’s role at AWS 06:03 - Importance of the cloud to Automotive? 09:21 - Five cloud topics across Part 1 and Part 2 09:48 - Topic 1: Data in the cloud 11:09 - Rich data types from vehicles 12:59 - Importance of targeted data capture 14:17 - Using data to improve vehicles 15:22 - More meaningful data, but less data overall 17:48 - Multiple intelligences in vehicles 18:42 - Software defined components 19:41 - Examples of AWS customers’ use of data 21:42 - Topic 2: Compute in the cloud 22:53 - Different compute instance types at AWS 25:20 - AWS Graviton 26:33 - Summary of Part 1 In a special two-part episode with guest Stefano Marzani, the WW Tech Lead for Software Defined Vehicles from AWS, we discuss the importance of cloud technology as applied to vehicles. In this episode, Part 1, we meet Stefano, learn about his important ro vehicle technology, software defined vehicle, OTA No John Heinlein, Ph.D. What do SDVs Enable (That OEMs Haven’t Delivered Yet)? | with Yu Fang of Sonatus 1 1 3 3 What do SDVs Enable (That OEMs Haven’t Delivered Yet)? | with Yu Fang of Sonatus full cca087ec-527d-46b8-bdeb-e85bd374e322 https://share.transistor.fm/s/656bb702 In Episode 3 of The Garage, join us for a conversation between host Dr. John Heinlein, Chief Marketing Officer and Yu Fang, co-founder and Chief Technology Officer from Sonatus in which we discuss the wide ranging use-cases for software defined vehicles throughout the vehicle life cycle and how software can add value for automotive OEMs as well as consumers alike, improving cost, quality, and customer satisfaction. We also explore how software can enable more capable downstream value-added services such as fleet management. Timestamps:

  • 0:00: Welcome
  • 0:32: Guest Introduction
  • 1:22: Episode overview: Software’s impact across the vehicle life cycle
  • 1:55: Design and engineering 
  • 3:02: Production
  • 4:31: Service and maintenance
  • 6:44: Consumer personalization
  • 8:02: Value-added services and data monetization
  • 9:30: Fleet management such as rental cars
  • 10:17: Next-generation telematics
  • 12:26: Summary
]]> In Episode 3 of The Garage, join us for a conversation between host Dr. John Heinlein, Chief Marketing Officer and Yu Fang, co-founder and Chief Technology Officer from Sonatus in which we discuss the wide ranging use-cases for software defined vehicles throughout the vehicle life cycle and how software can add value for automotive OEMs as well as consumers alike, improving cost, quality, and customer satisfaction. We also explore how software can enable more capable downstream value-added services such as fleet management. Timestamps:

  • 0:00: Welcome
  • 0:32: Guest Introduction
  • 1:22: Episode overview: Software’s impact across the vehicle life cycle
  • 1:55: Design and engineering 
  • 3:02: Production
  • 4:31: Service and maintenance
  • 6:44: Consumer personalization
  • 8:02: Value-added services and data monetization
  • 9:30: Fleet management such as rental cars
  • 10:17: Next-generation telematics
  • 12:26: Summary
]]> Tue, 30 May 2023 06:00:00 -0700 Sonatus Sonatus 796 In Episode 3 of The Garage, join us for a conversation between host Dr. John Heinlein, Chief Marketing Officer and Yu Fang, co-founder and Chief Technology Officer from Sonatus in which we discuss the wide ranging use-cases for software defined vehicles throughout the vehicle life cycle and how software can add value for automotive OEMs as well as consumers alike, improving cost, quality, and customer satisfaction. We also explore how software can enable more capable downstream value-added services such as fleet management. Timestamps: 0:00: Welcome 0:32: Guest Introduction 1:22: Episode overview: Software’s impact across the vehicle life cycle 1:55: Design and engineering 3:02: Production 4:31: Service and maintenance 6:44: Consumer personalization 8:02: Value-added services and data monetization 9:30: Fleet management such as rental cars 10:17: Next-generation telematics 12:26: Summary In Episode 3 of The Garage, join us for a conversation between host Dr. John Heinlein, Chief Marketing Officer and Yu Fang, co-founder and Chief Technology Officer from Sonatus in which we discuss the wide ranging use-cases for software defined vehicles t vehicle technology, software defined vehicle, OTA No John Heinlein, Ph.D. The 4 Pillars Every Software-Defined Vehicle Depends On | with Robert Day of Arm 1 1 2 2 The 4 Pillars Every Software-Defined Vehicle Depends On | with Robert Day of Arm full 1229eb4a-3699-4ef4-abb8-277474879a96 https://share.transistor.fm/s/2f3d7850 In Episode 2 of The Garage, join us for a conversation between host Dr. John Heinlein, Chief Marketing Officer from Sonatus and Robert Day, Director, North America Automotive GTM for Arm.  This wide ranging topic covers the whole spectrum of how Arm is working to enable automotive innovation and the many ways Sonatus is participating in this ecosystem.  We cover hardware, silicon suppliers, necessary elements to achieve SDV, standards, vehicle architecture, software trends and much more!


Timestamps:

  • 1:08 - Arm’s role in automotive
  • 2:43 - Arm-based automotive silicon suppliers
  • 3:43 - The shift to software-defined vehicles and four pillars to achieving SDV
  • 5:05 - Pillar 1 for SDV: Use of standards
  • 5:37 - Pillar 2 for SDV: Use of new software methodologies and technologies
  • 6:12 - Pillar 3 for SDV: Vehicle simulation and development in the cloud
  • 6:41 - Pillar 4 for SDV: Collaboration
  • 7:28 - SOAFEE: Scalable Open Architecture For the Embedded Edge
  • 9:02 - Cloud-native design for automotive
  • 10:58 - Future trends in automotive hardware and software architecture
  • 12:09 - ECU and workload consolidation
  • 13:04 - Summary
]]> In Episode 2 of The Garage, join us for a conversation between host Dr. John Heinlein, Chief Marketing Officer from Sonatus and Robert Day, Director, North America Automotive GTM for Arm.  This wide ranging topic covers the whole spectrum of how Arm is working to enable automotive innovation and the many ways Sonatus is participating in this ecosystem.  We cover hardware, silicon suppliers, necessary elements to achieve SDV, standards, vehicle architecture, software trends and much more!


Timestamps:

  • 1:08 - Arm’s role in automotive
  • 2:43 - Arm-based automotive silicon suppliers
  • 3:43 - The shift to software-defined vehicles and four pillars to achieving SDV
  • 5:05 - Pillar 1 for SDV: Use of standards
  • 5:37 - Pillar 2 for SDV: Use of new software methodologies and technologies
  • 6:12 - Pillar 3 for SDV: Vehicle simulation and development in the cloud
  • 6:41 - Pillar 4 for SDV: Collaboration
  • 7:28 - SOAFEE: Scalable Open Architecture For the Embedded Edge
  • 9:02 - Cloud-native design for automotive
  • 10:58 - Future trends in automotive hardware and software architecture
  • 12:09 - ECU and workload consolidation
  • 13:04 - Summary
]]> Tue, 16 May 2023 08:00:15 -0700 Sonatus Sonatus 834 In Episode 2 of The Garage, join us for a conversation between host Dr. John Heinlein, Chief Marketing Officer from Sonatus and Robert Day, Director, North America Automotive GTM for Arm.  This wide ranging topic covers the whole spectrum of how Arm is working to enable automotive innovation and the many ways Sonatus is participating in this ecosystem.  We cover hardware, silicon suppliers, necessary elements to achieve SDV, standards, vehicle architecture, software trends and much more! Timestamps: 1:08 - Arm’s role in automotive 2:43 - Arm-based automotive silicon suppliers 3:43 - The shift to software-defined vehicles and four pillars to achieving SDV 5:05 - Pillar 1 for SDV: Use of standards 5:37 - Pillar 2 for SDV: Use of new software methodologies and technologies 6:12 - Pillar 3 for SDV: Vehicle simulation and development in the cloud 6:41 - Pillar 4 for SDV: Collaboration 7:28 - SOAFEE: Scalable Open Architecture For the Embedded Edge 9:02 - Cloud-native design for automotive 10:58 - Future trends in automotive hardware and software architecture 12:09 - ECU and workload consolidation 13:04 - Summary In Episode 2 of The Garage, join us for a conversation between host Dr. John Heinlein, Chief Marketing Officer from Sonatus and Robert Day, Director, North America Automotive GTM for Arm.  This wide ranging topic covers the whole spectrum of how Arm is wo vehicle technology, software defined vehicle, OTA No John Heinlein, Ph.D. What Is a Software-Defined Vehicle? (And Why It Changes Everything) | with Jeff Chou of Sonatus 1 1 1 1 What Is a Software-Defined Vehicle? (And Why It Changes Everything) | with Jeff Chou of Sonatus full e8a946ee-843b-4934-8e76-4a21f261cbfe https://share.transistor.fm/s/35fabbc6 In this episode, join us for a conversation between Sonatus CMO Dr. John Heinlein and CEO and co-founder Jeff Chou to explore the definition of Software Defined Vehicles: What does it mean to be an SDV, and what capabilities does being an SDV enable? Then we discuss what are the critical elements needed to make an SDV, and especially how current vehicles need to evolve to reach the full potential of an SDV.  It’s a wide-ranging discussion, and touches on issues of hardware, software, networking, cloud computing, and everywhere in between. 


Timestamps:

  • 1:00 - What is an SDV?
  • 2:48 - The importance of modern networking
  • 4:30 - Hardware consolidation
  • 5:36 - Data-driven vehicles
  • 6:58 - Cloud connectivity
]]> In this episode, join us for a conversation between Sonatus CMO Dr. John Heinlein and CEO and co-founder Jeff Chou to explore the definition of Software Defined Vehicles: What does it mean to be an SDV, and what capabilities does being an SDV enable? Then we discuss what are the critical elements needed to make an SDV, and especially how current vehicles need to evolve to reach the full potential of an SDV.  It’s a wide-ranging discussion, and touches on issues of hardware, software, networking, cloud computing, and everywhere in between. 


Timestamps:

  • 1:00 - What is an SDV?
  • 2:48 - The importance of modern networking
  • 4:30 - Hardware consolidation
  • 5:36 - Data-driven vehicles
  • 6:58 - Cloud connectivity
]]> Tue, 02 May 2023 00:01:25 -0700 Sonatus Sonatus 500 In this episode, join us for a conversation between Sonatus CMO Dr. John Heinlein and CEO and co-founder Jeff Chou to explore the definition of Software Defined Vehicles: What does it mean to be an SDV, and what capabilities does being an SDV enable? Then we discuss what are the critical elements needed to make an SDV, and especially how current vehicles need to evolve to reach the full potential of an SDV.  It’s a wide-ranging discussion, and touches on issues of hardware, software, networking, cloud computing, and everywhere in between.  Timestamps: 1:00 - What is an SDV? 2:48 - The importance of modern networking 4:30 - Hardware consolidation 5:36 - Data-driven vehicles 6:58 - Cloud connectivity In this episode, join us for a conversation between Sonatus CMO Dr. John Heinlein and CEO and co-founder Jeff Chou to explore the definition of Software Defined Vehicles: What does it mean to be an SDV, and what capabilities does being an SDV enable? Then vehicle technology, software defined vehicle, OTA No John Heinlein, Ph.D.