The Garage by Sonatus

How can commercial fleets benefit from AI? | with Lawrence Bader (Retired UPS)

Sonatus — Tue, 09 Jun 2026 14:28:24 -0700

Recorded live at ACT Expo 2026, host John Heinlein interviews former UPS fleet manager Lawrence Bader on the evolution of fleet technology, including keyless systems, AI-driven predictive maintenance, and autonomous trucking. Bader emphasizes that to remain competitive, fleets must start small, iterate quickly, and integrate technologies across all operational departments.

Can vehicle personalization drive loyalty? | with Roger Lanctot of Strategia Now

Sonatus — Tue, 26 May 2026 10:39:07 -0700

In this podcast episode recorded live at the COVESA meeting, host John Heinlein interviews Roger Lanctot about how the automotive industry can leverage vehicle data to transition from a B2B to a B2C model, prioritizing driver personalization over data monetization to enhance customer engagement and loyalty.

Chapters:
0:00 Introduction to Vehicle Data and Personalization
1:12 Introducing Roger Lanctot
3:11 Personalization not Monetization
5:23 Engagement Strategies of New Automakers
6:27 Case Study: Chevy Equinox Connectivity Experience
9:57 The Cost of Customer Acquisition and Retention
12:11 Ensuring Privacy
14:47 Emerging Trends in Vehicle Diagnostics
15:45 The Evolution of Usage-Based Insurance
18:43 Real-Time Feedback and Driver Engagement
19:59 The Future of Personalization in Automotive
21:06 Changing the Dealer Engagement Model
22:13 Conclusion and Future Perspectives

What's the progress of AI and SDV in 2026? | with Maitê Bezerra of Omdia

Sonatus — Mon, 11 May 2026 20:09:07 -0700

In a live recording from COVESA all-member meeting in Porto, Portugal, John and Omdia analyst Maitê Bezerra discuss the 2026 SDV survey, which reveals the industry expects to reach SDV level 3 by 2030. Key findings highlight a shift toward data-driven value creation and predictive maintenance, though organizational readiness still lags behind technology deployment by several years.

Chapters:
0:00 Introduction to COVESA Meeting
1:29 Guest Introduction: Maitê Bezerra
2:13 Transition from Wards Intelligence to Omdia
4:03 Key Conclusions from the SDV Survey
5:25 Understanding SDV Levels
7:01 Current State of Vehicles on the Road
9:52 Reality Check on Technology Deployment
12:04 Near-Term Future of Technology Implementation
13:01 Diversity of AI Use Cases
15:17 Shifts in Data Monetization Strategies
18:55 Regional Variations in Data Strategy
22:15 The Role of AI in Automotive
26:44 Predictive Maintenance as a Key Focus
30:28 Accessing the Survey Results

How are AI and SDVs Reshaping the Supply Chain? | with Derek De Bono of Valeo

Sonatus — Tue, 24 Mar 2026 10:56:46 -0700

In this episode of The Garage podcast recorded live at CES 2026, host John Heinlein interviews Derek De Bono, Vice President of Software Defined Vehicles at Valeo, a major tier one automotive supplier. The conversation explores how software defined vehicles (SDVs) are transforming the automotive industry, moving beyond simply adding more software to creating a holistic system approach that decouples hardware and software. Derek discusses Valeo's 90-year evolution from mechanical systems to leading innovation in electrification, lighting, and autonomous driving systems. The discussion covers how SDVs enable vehicles to evolve with their owners through over-the-air updates, feature-on-demand capabilities, and continuous improvements through AI and machine learning. They explore the changing relationship between automakers and suppliers, moving from hierarchical structures to partnership ecosystems. Derek shares insights on the future of autonomous driving, predicting level 3 autonomy before 2030, and discusses how software updates are becoming more frequent, with some manufacturers pushing hundreds of updates per year. The conversation touches on business model implications, including whether new features should be revenue-generating or loyalty-building, and how SDVs can improve vehicle resale value and reduce costs through simplified wiring harnesses and fewer controllers.

Chapters:
0:00 Introduction to Software Defined Vehicles
0:44 Introduction to Derek De Bono
3:48 Overview of Valeo
5:01 Transition to Software Defined Vehicles
7:44 The Role of AI in SDVs
9:03 Collaboration in the Automotive Ecosystem
13:18 Opportunities for OEMs and Consumers
16:11 Revenue Models for Software Updates
20:42 Future Trends in Autonomous Driving
24:52 Conclusion and Closing Remarks

How Big Is the Vehicle AI Market—Really? | with Ajit Chander Swaminathan of Frost and Sullivan

Sonatus — Tue, 10 Mar 2026 10:25:06 -0700

In this podcast episode, filmed at CES2026, Ajit Chander, Associate Partner and Mobility Practice Leader at Frost and Sullivan, discusses a comprehensive research report analyzing the impact of cloud and edge AI in the automotive industry with host Dr. John Heinlein, Chief Marketing Officer, Sonatus. The conversation covers key findings from their analysis, including market projections showing AI automotive spending growing from $48 billion in 2025 to $238 billion by 2030, representing a portion of the overall $500 billion software-defined vehicle market. Chander explains emerging AI use cases in vehicles including prognostics, usage-based insurance, sensor virtualization, and edge cybersecurity. The discussion highlights how AI can be deployed on existing vehicle hardware without requiring advanced processors, providing immediate cost savings and new revenue opportunities for OEMs. Specific examples include virtual sensors that can replace physical components like IMUs, saving $20 per vehicle in bill of materials costs. The conversation emphasizes the importance of end-to-end AI lifecycle management and positions Sonatus as a key enabler for achieving AI and software-defined vehicle objectives in the automotive industry.

Frost and Sullivan report "In-Vehicle Edge and Cloud AI at Scale": https://www.sonatus.com/resources/in-vehicle-edge-and-cloud-ai-at-scale/

Chapters:
0:00 Introduction to the Guest
0:50 Ajit's Background and Experience
3:36 Overview of Frost and Sullivan
4:36 Research report on In-vehicle and Cloud AI
7:17 Market Outlook for AI in Automotive
8:05 OEM Strategies and Investments in AI
10:00 Emerging Use Cases in Automotive AI
11:59 AI Not Always Driver-Visible
16:13 Future of AI in Automotive and Continuous Improvement
18:13 Sonatus Vehicle AI Products
20:43 Conclusion and Call to Action

Can AI Actually Lower Your Car Insurance? | with Michael O'Shea of MOTER

Sonatus — Tue, 24 Feb 2026 10:29:00 -0800

This episode from CES 2026 features Michael O'Shea, CTO and COO of MOTER Technologies, discussing the company's approach to usage-based insurance through in-vehicle AI deployment. MOTER Technologies, backed by a major Japanese insurance company, places software directly in vehicles to analyze sensor data and generate fair driver risk scores while maintaining privacy through edge computing. O'Shea explains how their collaboration with Sonatus AI Director enables standardized deployment of their lightweight AI models across different vehicle platforms, benefiting drivers through potentially lower insurance costs, OEMs through revenue sharing and customer loyalty programs, and insurance companies through more accurate risk assessment. The conversation covers the evolution from traditional OBD dongles and smartphone apps to sophisticated in-vehicle systems that provide contextual understanding of driving behavior. O'Shea also discusses their DriveSAGE coaching application that provides feedback to help drivers improve their safety scores, emphasizing the importance of transparency and customer consent in data usage.

Chapters:
0:00 Introduction to MOTER Technologies and CES 2026
0:45 Meet Michael O'Shea
1:10 Michael's Background in Automotive Industry
2:30 Fun Facts and Personal Stories
3:42 Overview of MOTER Technologies
5:27 Innovative Approaches to Usage-Based Insurance
6:58 Addressing Privacy Concerns in Data Usage
8:37 Benefits for OEMs and the Automotive Ecosystem
9:58 Enhancing Brand Loyalty through Technology
11:02 Collaboration with Sonatus and AI Director
14:12 MOTER-Sonatus Case study and Demonstration Insights
16:45 Introducing Drive Sage Coaching Application
17:41 Engaging Younger Drivers with Data Sharing
18:13 Building Trust through Transparency
18:56 Closing Thoughts and Future Conversations

How is Machine Learning Reinventing Tire Performance? | with Jeremy Vayssettes of Michelin

Sonatus — Tue, 10 Feb 2026 09:26:59 -0800

In this podcast episode recorded at CES 2026, Jeremy Vayssettes, Chief Technology Officer for Tire Digital Twin at Michelin, discusses how the company is expanding beyond traditional tire manufacturing into AI-powered software solutions. Jeremy explains Michelin's innovative tire digital twin technology, including SmartWear and SmartLoad algorithms that monitor tire condition in real-time using existing vehicle sensors without additional hardware. These models enable predictive maintenance, helping fleets optimize tire replacement timing, reduce costs, and improve safety. The conversation covers how the technology integrates with ADAS systems to provide better grip prediction and vehicle performance optimization throughout the tire's lifecycle. Jeremy also discusses Michelin's partnership with Sonatus, which uses the Sonatus AI Director infrastructure to scale these solutions across different vehicle manufacturers. The episode highlights the sustainability benefits of the technology, and how AI can help extend tire life while maintaining safety and performance.

Chapters:
0:00 Introduction to Michelin's Innovations
0:47 Introducing Jeremy Vayssettes
2:42 Understanding Michelin's Broader Mission
3:55 The Role of Software in Tire Technology
4:48 AI Innovations in Tire Management
7:54 The Benefits of Smart Sensors vs. AI
9:34 Developing a Comprehensive Tire Digital Twin
12:37 Sustainability in Tire Management
13:50 Collaboration with Sonatus
18:29 Future Prospects and Closing Thoughts

How to Maintain Strong OEM-Supplier Alliances | with Augustin Friedel of MHP – A Porsche Company

Sonatus — Mon, 26 Jan 2026 20:36:35 -0800

In this episode of The Garage podcast, recorded live at CES 2026, host John Heinlein interviews Augustin Friedel, Associated Partner for Software Defined Vehicles at MHP - A Porsche Company. Augustine shares insights from his extensive study 'The Power of Partnerships' and discusses why partnerships have become critical for success in the automotive industry's transformation. The conversation covers Augustin's diverse background from mechanical engineering to startups like Uber Germany, and his current role helping automotive companies navigate connected vehicle solutions and AI integration. They explore different types of partnerships, from enterprise IT to product partnerships, and discuss how companies can measure partnership success through KPIs like speed to market, cost reduction, and customer satisfaction. Augustin emphasizes that no OEM or supplier can handle the complexity of software-defined and AI-defined vehicles alone, making partnerships the key differentiator. The discussion also covers partnership risks, cultural alignment challenges, and how companies can develop better partnership proficiency. Throughout the conversation, they highlight how AI is expanding across vehicle subsystems and requiring new approaches to data management and infrastructure partnerships.

Augustin Friedel on LinkedIn: https://www.linkedin.com/in/friedel/

The Power of Partnerships study: https://www.mhp.com/en/insights/what-we-think/the-power-of-partnerships

Chapters:
0:00 Introduction to Partnerships in Automotive
0:38 Guest Introduction: Augustine Friedel
3:29 Augustin Friedel on LinkedIn
4:55 The Importance of Partnerships
6:38 Balancing Standardization and Differentiation
7:58 Types of Partnerships in Automotive
9:12 SDV to AI-Defined Vehicle
12:24 Measuring Success in Partnerships
13:53 Partnership Proficiency and Skills
17:18 Risks and Downsides of Partnerships
19:38 Conclusion and Future Outlook

How AI Speeds Development at Nissan | with Takayuki Nakamoto of Nissan Technical Center Europe

Sonatus — Tue, 13 Jan 2026 10:46:58 -0800

Recorded live at CES 2026 at the Sonatus booth, host John Heinlein interviews Takayuki 'Terry' Nakamoto, Director of Electrical, Electronics, and ADAS Engineering Department at Nissan Technical Center Europe. The conversation explores how NTCE develops vehicles manufactured in the UK for global markets and discusses the challenges of traditional vehicle development processes that rely heavily on physical vehicle testing. Terry explains how their partnership with Sonatus is revolutionizing their approach through two key AI solutions: Sonatus Collector AI, which enables remote data access and customizable data collection policies, and Sonatus AI Technician, which provides expert-level diagnostic guidance. These tools are helping Nissan reduce development time, minimize the need for expensive preproduction vehicles, and accelerate their start-of-production (SOP) cycles while maintaining quality standards. The interview showcases real demonstrations of the technology and highlights the significant time and resource savings achieved through this digital transformation approach.

Chapters:
0:00 Introduction to the Podcast and Guest
0:24 Efficiency
1:04 Terry's Background and Experience
3:43 Overview of Nissan Technical Center Europe
6:22 Digitalization Initiative at NTCE
7:26 2026 Nissan LEAF
7:59 Challenges in Vehicle Development
11:20 Improving data collection with Sonatus Collector AI
12:45 Dynamically adaptive data capture
15:21 Data Analysis with Sonatus AI Technician
17:38 Making every engineer an expert with AI
19:37 Efficiency gains in problem diagnosis
21:20 Conclusion and Reflections

Vehicle AI: Hype, Reality, and What Comes Next | with Neel Mitra of AWS

Sonatus — Wed, 10 Sep 2025 07:33:38 -0700

Neel Mitra, the Worldwide Solutions Architecture Leader for Data and AI at AWS, discusses the evolution and applications of AI in the automotive industry. He highlights the transition from classic AI to large language models and agentic AI, emphasizing their potential to enhance vehicle diagnostics and performance. With over twenty-one years of experience, Neel shares insights on the importance of data integration and collaboration in optimizing automotive technology. He notes the growing trend of software-defined vehicles and the need for continuous learning through MLOps. The conversation underscores the significance of AI in transforming automotive systems and the benefits of these technologies. The conversation touches on Sonatus AI innovations such as Sonatus AI Director, a new solution for in-vehicle edge AI, and Sonatus AI Technician, which uses LLM's to provide a better diagnostic experience.

Chapters:
0:00 Introduction to Neel Mitra and AI Master Class
1:26 Meet Neel Mitra
2:24 Yoga, Hot and Cold
6:25 Introduction to Artificial Intelligence (AI)
11:01 What are Large Language Models (LLMs)?
15:24 What is Agentic AI?
19:56 The evolution of AI
21:24 AI applications in automotive
24:11 Sonatus AI Technician
27:28 Sonatus AI Director: In-vehicle Edge AI
30:25 Leveraging sector expertise in AI and data exchange
32:30 Anticipating the future, today
34:04 Using the cloud for digital twin
35:03 Conclusion

Can You Engineer a ‘Genius’ RV? | with Marc Fecker of Robo

Sonatus — Tue, 19 Aug 2025 09:44:45 -0700

Our guest today is Marc Fecker, CEO of Robo. Robo is an engineering firm focused on the future of connected transportation. In our conversation, we discussed how Robo worked with Winnebago to deliver their new Winnebago Connect platform, an innovative application of the SDV concept to RVs. Robo was able to deliver a solution that adds value and shows the future of RVs across their Winnebago Connect platform. We also talk about the origins of Robo and the work they're doing in the future. This episode was filmed live at AutoTech 2025 in Novi, Michigan.

Chapters:
0:00 Introduction to AutoTech Detroit and Robo
0:47 Meet Marc Fecker
2:52 Robo’s Focus and Capabilities
3:27 The Importance of Vehicle Software Technology
4:06 Winnebago Connect Project Overview
5:36 Digital Transformation in RVs
6:02 Personal Connection to RV Innovation
7:07 Future Expansion of Winnebago Connect
7:43 Customizing Software for Diverse Vehicles
8:48 Future Upgrades and Features
10:36 Collaboration with Winnebago
12:08 Challenges in RV Integration
13:27 The Role of Leadership in Innovation
14:21 Robo’s Future Projects and Collaborations

What Can Western OEMs Learn from Chinese Carmakers? | with Suat Kusefoglu of Capgemini

Sonatus — Tue, 12 Aug 2025 10:17:29 -0700

In a live recording from AutoTech 2025 in Novi, Michigan, Suat Kasafalou Global Solutions Director from Capgemini shares insights on the evolution of software-defined vehicles and the journey to advanced vehicle technology. Drawing from his two decades of experience, he highlights the evolution in vehicle architectures, such as the shift from discrete ECUs to integrated solutions, emphasizing the importance of managing complexity. The conversation touches on the rapid innovation of Chinese OEMs and the need for differentiation in software offerings to enhance user experiences. Suat also discusses the potential for software-defined vehicles to reach lower price points and the challenges of forecasting future processing power needs.

Chapters:
0:00 Introduction
0:48 Meet Suat Kusefoglu
2:32 Overview of Capgemini's Role in Automotive
3:55 Shifts in Software-Defined Vehicle Architecture
5:59 Changing Relationships Between OEMs and Tier 1s
8:30 Learning from Chinese OEMs
13:32 Advice for Starting SDV Projects
16:19 Differentiation Strategies for OEMs
19:18 Cost Considerations in Vehicle Development
22:41 Forecasting Future Processing Needs
23:37 Conclusion

Automotive Has a Talent Problem. How Can We Fix It? | with Stephanie May of Women Automotive Network

Sonatus — Tue, 29 Jul 2025 11:27:35 -0700

In a live episode from AutoTech Detroit, Stephanie May, director of the Women Automotive Network, discusses the organization's mission to attract and retain female talent in the automotive sector, which currently sees only 20% of its workforce as women. With 40,000 international members, the network offers mentorship and networking opportunities to combat issues like loneliness and the lack of role models that many women face. The conversation highlights the importance of work-life balance for younger generations and the need for more women in senior roles. Upcoming events, including a collaboration in Mexico City, aim to further engage and empower women in the industry.

Chapters:
0:00 Introduction
0:38 Meet Stephanie May
2:38 Overview of the Women Automotive Network
3:21 Current Gender Representation in the Automotive Industry
5:05 Challenges Faced by Women in Automotive Careers
6:42 Women Automotive Network’s Initiatives and Events
9:36 Upcoming Mexico Event
10:26 How to get Involved with the Women Automotive Network

What the HECK is a Virtual Sensor (and Why do YOU Want Them)? | with Christoph Loytved of COMPREDICT

Sonatus — Thu, 17 Jul 2025 09:44:44 -0700

Christoph Loytved, product manager from COMPREDICT, describes their innovative virtual sensor technology. Virtual sensors can offer cost reduction and system optimization by using existing data from the vehicle to derive data points instead of needing a dedicated hardware sensor. Christoph describes a number of example applications of virtual sensors and COMPREDICT's progress with investors and commercial adoption. Virtual sensors are an ideal application of the flexibility that software-defined vehicles provide. This episode was recorded live at AutoTech in Novi, Michigan, in June 2025

Chapters:
0:00 Introduction to AutoTech Detroit
0:38 Guest Introduction: Christoph Loytved
0:55 Christoph’s Background and Experience
2:25 Overview of COMPREDICT
3:07 What is a Virtual Sensor?
3:58 Applications of Virtual Sensors
5:00 Benefits of Virtual Sensors for OEMs
6:01 Data Utilization in Software-Defined Vehicles
7:07 Market Adoption and Investments
8:34 The Future of Virtual Sensors in SDVs
11:49 Conclusion and Closing Remarks

Is System-Level Thinking the Key to Modern Vehicle Design? | with Joe Capuano of Bosch Mobility

Sonatus — Wed, 02 Jul 2025 08:23:24 -0700

Today's guest is Joe Capuano, is head of technology for Bosch Mobility Americas. A seasoned expert in the automotive industry, Joe discusses the evolution towards software-defined vehicles (SDVs) and the increasing complexity of vehicle systems. He highlights the critical role of AI in managing vehicle data and enhancing development cycles, while also addressing the need for scalable and standardized architectures. The conversation reveals diverse perspectives on vehicle architecture and the ongoing advancements in autonomous driving, underscoring the industry's shift towards digital solutions. This episode was filmed live at AutoTech 2025 in Novi, Michigan.

Chapters:
0:00 Introduction to the Podcast and Guest
3:35 Overview of Bosch and Its Role in Automotive
5:34 Progress towards Software-Defined Vehicles (SDV)
8:29 The Evolution of Autonomous Vehicles
10:32 Benefits of SDV Beyond Autonomous Driving
13:11 Industry Perspectives on Vehicle Architecture
17:25 Future Directions in Vehicle Architecture
18:16 Zonal Architecture and Sensor Integration
20:46 Importance of Standardization Bodies
21:28 CI/CD and Virtual Prototyping
22:20 AI Integration in Automotive Development
25:31 Customer Dynamics in Automotive Development
27:34 Trends in Commercial Vehicles
29:17 Over-the-Air Updates and Future Capabilities
32:14 Hardware Limitations and Opportunities
33:24 Conclusion and Future Perspectives

Are Zero-Day Threats Coming to Vehicles? | with William Dalton of VicOne

Sonatus — Wed, 18 Jun 2025 10:49:56 -0700

William Dalton, VP and Managing Director for North America and Europe from VicOne, the automotive cybersecurity subsidiary of Trend Micro, talks with host John Heinlein, Ph.D., Chief Marketing Officer of Sonatus about the state of automotive cybersecurity. He addresses the unique challenges and opportunities posed by software-defined vehicles (SDVs), how to enhance vehicle security with proactive security measures, and intrusion detection and prevention (IPDS) systems. He discusses their work to support their white-hat hacking challenge "Pwn2Own Automotive", which encourages ethical hackers to identify zero-day vulnerabilities in the automotive sector. This episode was filmed live at AutoTech Detroit in Novi, Michigan, in June 2025

Chapters:
00:00 Introduction to Vehicle Cybersecurity
00:45 Guest Introduction
03:49 Background of VicOne
05:42 Transition to Software-Defined Vehicles
08:08 Cybersecurity in Software-Defined Vehicles
08:59 Deployment of Cybersecurity Solutions
14:55 Integration of Cybersecurity Solutions
17:36 Pwn2Own
18:23 Understanding Zero-Day Vulnerabilities
20:14 Pwn2Own Competition Approach
23:10 Automotive Vulnerability Disclosure
24:46 Cybersecurity Threats in Other Industries
29:45 The Role of AI in Vehicle Cybersecurity
32:13 Conclusion and Future Outlook

What Data Says about Real Pace of the SDV Shift | with Maitê Bezerra of Wards Intelligence

Sonatus — Tue, 03 Jun 2025 17:23:10 -0700

Filmed at the COVESA All-Member Meeting in Berlin, Germany, Maitê Bezerra, senior principal analyst, software-defined vehicles for Wards Intelligence (now part of Omdia), shared insights on the automotive industry's shift towards software defined vehicles (SDVs) with host John Heinlein, Ph.D., Chief Marketing Officer of Sonatus. The SDV survey, newly expanded to seven countries, highlights the growing role of AI in vehicles, the timeline of rollout of many key technologies, open source operating systems, applications of vehicle data, vehicle updates, and especially highlights regional differences from around the world.

The State of Software Defined Vehicles | Key findings from the 2025 edition of the Software-Defined Vehicle Survey

Chapters:
0:00 Introduction to The Garage Podcast
0:39 Introducing Maitê Bezerra
1:36 Overview of the Annual SDV Survey
3:44 Artificial Intelligence in Vehicles
6:52 Customer Loyalty and Revenue Generation
10:03 Highest value applications of Vehicle Data
14:01 Open Source Operating Systems
18:05 Talent Retention Challenges in the Industry
18:46 Business and Organizational Innovations
19:53 Cybersecurity in vehicles
20:49 Integration with IoT and Smart Cities
21:44 Over-the-Air Updates as a Key Trend
23:16 Potential of Virtual Development
24:02 Centralized Vehicle Data Management Challenges
24:48 Upcoming White paper Publication
25:30 Conclusion

How Can Vehicle Data Speak the Same Language? | with Steve Crumb of COVESA

Sonatus — Wed, 21 May 2025 07:34:49 -0700

In a live recording from the COVESA meeting in Berlin, Steve Crumb, COVESA's executive director, discusses enhancing connected vehicle value through collaboration and innovation with John Heinlein, Ph.D, Sonatus's CMO. He emphasizes the Vehicle Signal Specification (VSS) for simplifying data communication among OEMs, benefiting data users. Despite challenges for OEMs transitioning from legacy systems, VSS is advantageous. Steve notes growing fleet interest in VSS, and COVESA's efforts to streamline app deployment across OEMs.

Chapters:
0:00 Introduction to The Garage Podcast
0:47 Introducing Steve Crumb
2:41 Overview of COVESA and Its Mission
4:06 Vehicle Signal Specification Explained
8:59 COVESA Initiatives in Commercial Vehicle Management
9:55 AOSP for Android Development
11:33 Future Plans and Global Expansion of COVESA
12:49 Gathering Input for VSS Improvement
13:16 Conclusion and Call to Action

Mapping Every Parking Spot: Impossible or Inevitable? | with Tom Clarke of Parkopedia

Sonatus — Wed, 09 Apr 2025 10:57:21 -0700

In this episode, recorded live at the Sonatus booth at CES2025, Tomm Clarke, EV Product Manager from Parkopedia talks with host John Heinlein, Ph.D., Chief Marketing Officer from Sonatus. Parkopedia works with over 30 OEMs for in-car payments as well as improving the experience for EV-charging ranging from more authoritative charger information, easier payments and more.

Chapters:
00:00 Overview
00:48 Meet Tom Clarke
02:00 About Parkopedia
03:26 EV Pain Points
06:45 Multi-Provider Integration
09:53 Shaping the SDV Experience

Why Buying Automotive Software Is Broken (and How to Fix It) | with Prashant Gulati of SDVerse

Sonatus — Wed, 26 Mar 2025 10:02:12 -0700

In this episode, filmed live at the Sonatus booth at CES2025, Prashant Gulati, CEO of SDVerse, talks with host John Heinlein, Ph.D., Chief Marketing Officer from Sonatus about the SDVerse vehicle software marketplace. Prashant explains the goals of SDVerse, its member companies, and explains their business model. He shares some success stories about how this marketplace is gaining traction.

Chapters:
00:00 Overview
00:46 Meet Prashant Gulati
04:12 About SDVerse
07:10 The SDVerse Model
08:37 Marketplace Saturation
10:00 Software Flexibility in the SDVerse Platform
12:10 SDVerse Success Stories
13:22 Conclusion

Are Drivers More Predictable Than You Think? | with Martin Krantz of Smart Eye

Sonatus — Thu, 13 Mar 2025 10:01:24 -0700

Martin Krantz, CEO and Co-founder of Smart Eye talks with host John Heinlein, Ph.D., Chief Marketing Officer of Sonatus about their incredible occupant monitoring system. Martin explains how their technology has evolved with new computational capabilities and the growth of AI to discern distraction, fatigue, intoxication, but in the future mood, stress and intent. Recorded live at CES 2025 in the Sonatus booth.

Chapters:
00:00 Overview
00:33 Meet Martin Krantz
01:13 About Smart Eye
05:08 Smart Eye Facial Analysis
08:08 Sonatus and Smart Eye Collaboration
11:11 Smart Eye AI Technology
14:49 European Safety Regulation
18:39 The Possibilities of Automation
21:37 Detecting Driving Patterns
22:15 Differences in China

Can Open Source Meet Automotive Safety Standards? | with Francis Chow of Red Hat

Sonatus — Tue, 25 Feb 2025 09:24:16 -0800

Francis Chow, VP & GM, In-Vehicle Operating System and Edge, Red Hat speaks with host John Heinlein Ph.D., Chief Marketing Officer, Sonatus about the many changes in software-defined vehicles, with a particular focus on vehicle operating systems. The conversation explains Red Hat’s journey towards a safety-certified Linux, and shares many of the opportunities SDV can bring to the entire vehicle value chain and consumers. Recorded live in Las Vegas at CES 2025 in the Sonatus booth.

Chapters:
00:00 Overview
00:49 Meet Francis Chow
01:13 About Red Hat
02:35 Fun Fact
04:26 Why is SDV Important?
07:18 How to Make SDV Profitable
09:25 Red Hat In-Vehicle OS
12:21 Safety Certification
16:18 Red Hat and Sonatus Collaborations
17:42 The Industry Big Picture

Is Functional Safety in SDVs Misunderstood? | with James Roberts and Ronaldo Castillo of LHP

Sonatus — Tue, 11 Feb 2025 10:19:40 -0800

James Roberts, President of IOT and Analytics and Ronaldo Castillo, Software Engineering Manager, both of LHP, talk with host John Heinlein, Ph.D., Chief Marketing Officer of Sonatus. A special focus of this episode is functional safety and safety certification. Sonatus recently achieved ISO26262 ASIL-D functional safety rating for our Automator Safety Interlock module, which was developed in collaboration with LHP. Recorded live at the Sonatus booth at CES 2025.

Links referenced in this episode:
Sonatus Automator AI Safety Module Completes Functional Safety Certification Journey
https://www.sonatus.com/blog/sonatus-automator-ai-safety-module-completes-functional-safety-certification-journey/

Chapters:
00:00 Overview
00:26 Meet James Roberts and Ronaldo Castillo
02:38 About LHP
04:48 Functional safety 101
05:54 Sonatus and LHP: Building Functional Safety
07:48 Automator Safety Interlock
10:40 ISO26262 ASIL-D
12:24 Shifting to SDV
14:18 What’s next?

Is Linux Becoming the Default OS for Vehicles? | with Moritz Neukirchner of Elektrobit

Sonatus — Tue, 28 Jan 2025 08:12:04 -0800

Dr. Moritz Neukirchner, Sr. Director Strategic Product Management, SDV, Elektrobit, joins host Dr. John Heinlein, Chief Marketing Officer from Sonatus, to discuss his valuable perspective on the shift to software-defined vehicles. Moritz is well-known in the automotive industry and explains critical technical infrastructure, including how Elektrobit is advancing Linux for vehicles, how SDV suits commercial vehicles, prototyping, CI/CD, and more. Moritz also explains his SDV maturity framework and how it introduces a common nomenclature for the shift to SDV. Filmed live at the Sonatus booth at CES 2025.

Links referenced in this episode:
Moritz’s SDV maturity level framework https://www.linkedin.com/pulse/sdv-yet-dr-moritz-neukirchner-uuyxf/

Chapters:
00:00 Overview
00:38 Meet Moritz Neukirchner
02:26 About Elektrobit
03:55 Software-defined vehicles
06:47 V2X
08:45 Automotive Development Ecosystems
09:47 Linux in Vehicles
13:43 Elektrobit Exhibition at CES
15:24 Android Based Cloud Instance
17:55 Transitioning to SDV: OEM Challenges
23:10 Commercial Impediments
26:08 Commercial SDV Vehicles

What Suppliers Think About the Shift to SDVs | with Collin Shaw of MEMA Original Equipment Suppliers

Sonatus — Wed, 15 Jan 2025 08:51:59 -0800

Recorded live at the Sonatus booth at CES 2025, Collin Shaw, President, MEMA Original Equipment Suppliers spoke with host John Heinlein, Ph.D., Chief Marketing Officer from Sonatus about the important opportunities and challenges that software offers to vehicle manufacturers spanning passenger vehicles, commercial vehicles and more. MEMA represents about 500 original equipment manufacturers, so Collin brings incredible perspective from across the industry, don’t miss it!

Chapters:
00:00 Overview
00:30 Meet Collin Shaw
03:37 The opportunity in SDV
05:21 The myth of SDV
07:42 Aftermarket upgrades from software
09:39 Protecting safety
10:10 Software in commercial vehicles
13:12 Diagnosing problems with AI
14:07 Protecting algorithms
16:12 Benefits for low-cost vehicles
18:20 Software and Taco Bell, the great equalizers
20:21 Conclusion

What Must OEMs Get Right on Safety and Data Privacy Today? | with Rich Nass of Open Systems Media

Sonatus — Wed, 30 Oct 2024 11:10:17 -0700

In this episode of The Garage we talk with Rich Nass, famed journalist who is Executive Vice President with Open Systems Media following his long career at storied electronics periodicals. Rich talks with John Heinlein, Ph.D., Chief Marketing Officer at Sonatus and shares his perspective from talking with leaders across the industry about vehicle innovation ranging from architecture, software, safety, regulations, AI and much more.

Chapters:
00:00 Overview
01:18 Meet Rich Nass
04:04 Vehicle Architecture
07:33 Vehicle Software and Safety
12:14 Upgrades and Monetization
15:30 Data Privacy
18:40 Regulations
22:25 Evolution in vehicle design
25:10 Artificial Intelligence
29:17 Conclusion

How is Rivian Reinventing Vehicle Architecture? | with Vidya Rajagopalan of Rivian

Sonatus — Tue, 15 Oct 2024 08:26:38 -0700

In this episode, Vidya Rajagopalan, Senior Vice President of Electrical Hardware Engineering at Rivian joins host John Heinlein, Ph.D., Chief Marketing Officer from Sonatus to discuss the electrical and software architecture for Rivian vehicles ranging from the R1, the R1 second generation, and the newly announced R2. This conversation covers topics including domain architecture vs zonal architecture, decisions around high performance ECU’s, vehicle networking, sustainability, ADAS/autonomous driving, Over the air updates (OTA), and much more!

Chapters:
00:00 Overview
00:28 Meet Vidya Rajagopalan
04:08 Surprising fun fact about Vidya
05:45 The mindset shift making an SDV
06:34 ECU Consolidation
07:35 System level thinking
11:00 Building systems from merchant silicon
12:03 Domain to Zonal shift
15:38 Zonal architecture of Rivian R1 Gen 2
18:52 Vehicle networks and automotive ethernet
21:53 Software architecture
24:41 ADAS and autonomous driving
26:08 Feedback for continuous improvement
27:00 Over the Air Updates (OTA)
29:42 Rivian R2
32:35 Conclusion

Can Algorithms Solve the Battery Safety Problem? | with Nadim Maluf of Qnovo

Sonatus — Thu, 22 Aug 2024 09:09:49 -0700

In this episode of The Garage we talk about vehicle batteries, battery technology and battery management, all critical topics for the shift to EV’s. Our guest is Nadim Maluf, founder and CEO of Qnovo, a leader in battery software, who joins Sonatus CEO Dr. John Heinlein.

Chapters:
00:00 Overview
00:40 Meet Nadim Maluf
02:00 Arthur Eddington and the Eddington numbers
04:00 About Qnovo
07:02 What is BMS?
08:30 Next-level fast charging
09:42 Predictive safety for batteries
10:26 Improving cost of EV batteries
11:15 Software-defined batteries
14:02 Huge impact from tuning over time
15:45 Batteries are not semiconductors
16:40 Optimizing EV battery cost
18:43 Improving battery quality and safety
21:00 Stress levels on batteries
22:42 Improving battery longevity
24:10 Documenting battery health for resale
27:07 The speed bumps in EV transition
31:10 Conclusion

5G Alone Won’t Transform the Car | with Matt Harden of AT&T

Sonatus — Tue, 06 Aug 2024 11:39:46 -0700

Matt Harden, AVP Business Development, Connected Car, from AT&T joins host John Heinlein, Ph.D., Chief Marketing Officer from Sonatus, to talk about connected cars, networking, the transition to 5G, and software defined vehicles. Recorded live at AutoTech: Detroit 2024.

Chapters:
00:00 Overview
00:37 Meet Matt Harden
02:26 Matt’s role at AT&T
03:50 Data into vehicles
05:40 Differentiating data services
07:49 The shift to 5G
08:40 V2X taking time
11:46 AT&T at AutoTech Detroit
14:13 Conclusion

Are Vehicle Cyberattacks Already Here? | with Jason Masker of Upstream

Sonatus — Wed, 24 Jul 2024 08:00:00 -0700

We talk vehicle cybersecurity with Jason Masker, Director of Solutions Architecture for Upstream talks who joins host John Heinlein, Ph.D., Chief Marketing Officer of Sonatus. This discussion highlights the evolving (and challenging!) landscape of vehicle cyber threats. Jason explains what Upstream is doing about that threat, empowering OEMS with solutions and how collaboration with high quality data sources can improve the ability to detect threats quickly.

Chapters:
00:00 Overview
00:30 Meet Jason Masker
02:25 Upstream’s Cyber Report
04:20 About Upstream
07:50 OEM’s strength vs cyber threats
10:18 Vehicle software and SDV
11:49 Better data on threats
12:28 Upgrades to respond to threats
13:50 The risks of inaction
15:14 Customer confidence hurt by hacks
16:00 SDV’s can be safer
17:09 Examples of recent threats
19:23 Wireless as an attack surface
20:48 Conclusion

Is Connectivity Becoming the Lifeline of the Vehicle? | with Steve Bell of Wards Intelligence

Sonatus — Wed, 10 Jul 2024 08:00:00 -0700

Steve Bell, Chief Analyst, Connectivity, Wards Intelligence joins host John Heinlein, Ph.D., Chief Marketing Officer, Sonatus to discuss vehicle connectivity, the evolution of cellular networks from 4G to 5G and their application to vehicles, cybersecurity, V2X and the automotive industry’s “Shanghai moment”. Aviation buffs, don’t miss the fun fact of this episode.

Chapters:
00:00 Overview
00:33 Meet Steve Bell
05:06 About Wards Auto and Wards Intelligence
06:45 4G to 5G Transition
08:28 5G key differences
09:18 Growth of vehicle data
12:00 The importance of trust
13:51 Cybersecurity benefits trust
15:01 SDV’s benefit cybersecurity
16:49 OTA updates benefit cybersecurity
17:40 V2X and connectivity
22:00 Different “clock speeds” across technology
23:34 The Shanghai Moment
24:48 Virtualization
26:00 Conclusion

BMW’s Bet on Software: Evolution or Reinvention? | with Dr. Oliver Rumpf-Steppat of BMW

Sonatus — Wed, 26 Jun 2024 14:44:59 -0700

In this episode, Dr. Oliver Rumpf-Steppat from BMW North America joins Dr. John Heinlein, Chief Marketing Officer from Sonatus. We talk all about BMW in North America, Connected Drive, their new app store and much more

Chapters:
00:00 Overview
00:41 Meet Oliver Rumpf-Steppat
01:32 Oliver’s role at BMW NA
02:27 “Sheer Driving Pleasure”
03:29 BMW investment in software
05:10 BMW Connected Drive
06:28 Driver’s choice of engine type at BMW
08:47 ICE, EV and Hydrogen
09:35 EV driving experience
10:01 Connectivity in the US
12:29 Vehicle upgrades over time
13:28 Vehicles are not smartphones
14:45 BMW app store
16:45 Conclusion

What 40 Years in Automotive Teaches You About Change | with Art Hyde, Mr. Mustang

Sonatus — Wed, 12 Jun 2024 12:20:11 -0700

Art Hyde, Mr. Mustang, worked for Ford for 40 years across engineering, but especially with their iconic Mustang. Now he’s an associate professor of Automotive Engineering at the University of Michigan. This wide-ranging discussion starts in 1964 when Art first saw the Mustang, about his unique experiences as Chief Engineer of Mustang, and his thoughts on the shift to software-defined vehicles.

Chapters:
00:00 Overview
00:47 Meet Art Hyde
03:17 The path to Mustang Chief Engineer
04:46 Improving Mustang profitability
06:51 Catering individual tastes with customization
08:35 The Bullitt Mustang
10:59 Global Product Development System
12:59 Mechatronics: intersection of hardware and software
14:04 Software defined vehicles
14:45 SDVs are inevitable
16:04 Lessons from the pandemic supply chain crunch
17:36 Compressing design cycles
19:23 Evolving vehicle architecture
21:32 Central compute isn’t the only answer
24:31 Designing for multiple vehicle derivatives
26:14 University of Michigan Automotive Engineering
28:40 Conclusion

Is Automotive Heading Toward Platform Wars? | with Ray Cornyn of NXP Semiconductors

Sonatus — Wed, 15 May 2024 08:13:39 -0700

Ray Cornyn, Senior Vice President and General Manager of Automotive Processors from NXP Semiconductors, talks with host John Heinlein, Ph.D., Chief Marketing Officer from Sonatus about how NXP is providing unique silicon solutions for software defined vehicles and partnering with key software providers. This episode also covers the S32 CoreRide platform, as well as S32N, the newest and highest performance member of the S32 Vehicle Processor family, optimizing vehicle data…and even Angry Birds.

Chapters:
00:00 Overview
00:20 Meet Ray Cornyn
01:03 Fun facts about our guest and John
03:13 Introduction to NXP
04:12 NXP Vehicle Processors
06:10 SDV is more than Angry Birds
07:45 Hundreds of vehicle sensors
09:10 Unlocking the value of vehicle data
10:54 Key automotive industry trends
14:05 NXP S32N Vehicle Processor
15:41 Hardware and IO Isolation
17:40 S32 CoreRide Platform
20:19 Simplifying vehicle validation
24:50 Amplifying corner cases
26:00 Managing EV power consumption
29:03 Conclusion

The Future of In-Vehicle Networking Is Closer Than You Think | with Amir Bar-Niv of Marvell

Sonatus — Wed, 13 Mar 2024 08:00:00 -0700

Amir Bar-Niv, VP Marketing and Business Strategy for Marvell Automotive joins Sonatus Chief Marketing Officer John Heinlein, Ph.D to give a masterclass in the evolution of vehicle networking and particularly the shift towards an all-ethernet vehicle. In this insightful episode we touch on zonal architecture, cybersecurity, the diversity of vehicle networks, Marvell’s automotive strategy and much more.

Chapters:
00:00 Overview
01:22 Meet Amir Bar-Niv
03:51 Amir’s perspective on SDV
06:45 Safety and cybersecurity
09:06 The shift to zonal architecture
11:03 Automotive ethernet
14:31 Standardizing on ethernet
17:34 CAN evolving to ethernet
19:48 Marvell’s wide roadmap
21:38 Marvell’s focus on automotive
23:08 OEM focus areas
26:06 Ongoing driver engagement
28:10 Conclusion

Why the Industry Is Standardizing Vehicle Compute Now | with Doug Newcomb of AVCC

Sonatus — Wed, 06 Mar 2024 13:55:04 -0800

Doug Newcomb, automotive journalist and outreach manager for AVCC, the Autonomous Vehicle Computing Consortium, joins Sonatus Chief Marketing Officer John Heinlein, Ph.D., to discuss the AVCC’s mission, which spans the wide range of autonomy in vehicles from driver assistance to fully autonomous. The conversation touches on machine learning for automotive, benchmarking, total cost of ownership, saving lives, and the importance of collaboration to advance vehicle autonomy. Recorded live at CES 2024.

Chapters:
00:00 Overview
00:28 Meet Doug Newcomb
03:14 AVCC’s mission
04:21 SDV and vehicle autonomy
06:33 Infrastructure needed for autonomy
07:10 AVCC on ML Benchmarking
11:00 Other AVCC initiatives
13:06 Membership in AVCC
14:54 Conclusion

Personalization Will Define the Next Generation of Cars | with Chiara Delporto of Marelli

Sonatus — Tue, 27 Feb 2024 10:00:00 -0800

Chiara Delporto, VP Advanced Sales for SDV from Marelli joins Sonatus Chief Marketing Officer John Heinlein, Ph.D., to discuss leading automotive Tier-1 supplier Marelli and their perspective on latest trends in the automotive industry ranging from software, vehicle personalization, the importance of the cloud, machine learning, sustainability and much more. Recorded live at CES 2024.

Chapters:
00:00 Overview
00:30 Meet Chiara Delporto
02:09 Marelli’s role in SDV
03:11 Increased OEM focus on software
05:40 Start with the software not the hardware
06:51 Joint demo with Marelli and Sonatus
08:53 The importance of the cloud
09:54 Machine learning and AI
12:32 Marelli’s focus for the future
14:59 Sustainability in automotive
15:56 Conclusion

AI Is Entering the Vehicle—But Not Where You Think | with Roger Lanctot of TechInsights

Sonatus — Tue, 20 Feb 2024 06:00:00 -0800

Filmed live at CES2024, longtime automotive industry analyst and expert Roger Lanctot from TechInsights joins Sonatus Chief Marketing Officer John Heinlein, Ph.D., to discuss the automotive industry’s evolving use of vehicle software, the trends at the Consumer Electronics Show for vehicle technology such as artificial intelligence, vehicle personalization, and more.

Chapters:
00:00 Overview
00:53 Roger’s on CES2024 and car shows
03:31 Software more visible at car shows
06:03 ChatGPT in the car?
07:08 L3 ADAS frees eyeballs for other content
08:34 OTA solutions tailored for vehicles
10:00 Evolution of vehicle architecture
11:36 Integrating vehicle subsystems in new ways
12:18 Vehicle personalization
14:47 The role of machine learning in vehicles
17:32 Using connectivity to enable optimization
19:14 Raising people’s expectations of vehicles
22:55 Changing OEM relationships with drivers

What AWS Really Brings to Automotive | with Mike Dosenbach of AWS

Sonatus — Tue, 13 Feb 2024 08:39:20 -0800

Mike Dosenbach, Director of SW Development, Auto Industry Products, AWS discusses the evolution of AWS’s engagement with partners, prototyping in the cloud, machine learning, OTA Updates, the importance of data and much more. Recorded live at CES 2024.

Chapters:
00:00 Overview
00:30 Meet Mike Dosenbach
02:07 Developing solutions together with customers
04:46 Virtualization of ECU’s in the cloud
08:25 Virtualization of in-vehicle software
10:24 Virtualizing where software runs
11:40 Joint demonstration between Sonatus and AWS
13:46 The importance of different kinds of data
16:37 SDV is not just OTA
17:58 The explosion of generative AI
19:57 Conclusion

Even Headlights Are Becoming Software? | with Alexandre Corjon of Plastic Omnium

Sonatus — Tue, 30 Jan 2024 00:45:00 -0800

At CES2024, the Alexandre Corjon, EVP of Innovation and Software from Plastic Omnium sat down with John Heinlein, Ph.D., Chief Marketing Officer of Sonatus to discuss diverse topics ranging from vehicle software, dynamic vehicle lighting, the future of hydrogen vehicles, usage-based vehicles, and much much more, including the joint CES demonstration between the two companies.

Chapters:
00:00 Overview
00:29 Meet Alexandre Corjon
02:04 Introduction to Plastic Omnium
03:08 Dogs and cats!
04:17 Industry trends for EV and Software
06:56 Consolidation of software in vehicles
07:55 Central compute
08:47 Automotive Ethernet and TSN
10:07 Vehicle cybersecurity
11:52 Plastic Omnium - Sonatus CES Demo
14:55 System thinking with sensors
16:32 Evolving regulations for lighting
17:24 Other focus areas of Plastic Omnium
20:44 Changing mobility
22:46 Conclusion

How SDVs Are Forcing OEMs to Rethink Everything | with George Ayres of AutoMobility Advisors

Sonatus — Thu, 18 Jan 2024 09:48:21 -0800

In this episode, filmed live at the Consumer Electronics Show 2024 (CES 2024), George Ayres, Founder and Managing Director of AutoMobility Advisors speaks with host John Heinlein, Chief Marketing Officer of Sonatus in the podcast studio at the Sonatus booth. In this wide-ranging episode we discuss SDV, vehicle electrification, fleet management, vehicle personalization, and much more.

Chapters:
00:00 Introduction
00:48 Meet George Ayres
03:04 Trends in Software Defined Vehicles
04:44 Shift to electrification
08:00 Vehicle personalization
09:13 Enabling a vehicle App Store
10:05 Ongoing engagement with drivers
11:02 Modern fleet management
12:53 Reducing commercial downtime
14:08 Reflection on CES2024
15:45 Conclusions

Why the Industry Needs a New Conversation About Vehicle Software | with Sanjay Khatri of Sonatus

Sonatus — Wed, 08 Nov 2023 08:15:13 -0800

Announcing a new podcast series from Sonatus called Driving Innovation. Hear all about the topics we'll be covering in that podcast and meet the host of Driving Innovation, Sanjay Khatri, Head of Product at Sonatus.

Chapters:
00:00 Introduction
00:38 Meet Sanjay Khatri
02:16 Introducing the Driving Innovation Podcast
04:02 Summary

Powering Next-Gen Vehicle Compute (Part 2) | with Brian Carlson of NXP Semiconductors in Automotive

Sonatus — Wed, 08 Nov 2023 08:00:00 -0800

Today in The Garage, we look at automotive from a different perspective; the silicon perspective, and our guest today is from NXP Semiconductor, Brian Carlson, Head of Global Marketing for Automotive Processing.

In this episode, Part 2 of a two-part series, we continue the conversation from Part 1 and look into the future of vehicles, such as zonal architectures, collaboration in many other aspects.

Links referenced in this episode:

NXP S32 Automotive Platform: https://www.nxp.com/products/processors-and-microcontrollers/s32-automotive-platform:S32
Joint NXP/Sonatus webinar on zonal architecture: https://mobex.io/webinars/accelerating-the-automotive-shift-to-zonal-architectures/
Sonatus expert Jim Murphy on Sonatus Zonal Architecture Solution: https://www.sonatus.com/blog/sonatus-zonal-architecture-solution/
NXP blog on Zonal architecture: https://www.nxp.com/company/blog/how-zonal-e-e-architectures-with-ethernet-are-enabling-software-defined-vehicles:BL-HOW-ZONAL-EE-ARCHITECTURES?cid

Chapters:

00:00 Overview

00:33 NXP working with Sonatus on vehicle software

02:24 The Sonatus Vehicle Platform

03:03 Automotive software-defined networks

04:28 Zonal architectures

05:50 NXP S32Z and NXP S32E for Zonal architectures

08:51 Ensuring a smooth transition from existing CAN architectures

11:13 The gradual transition to Zonal architectures via “body zonal”

12:56 Supporting clean slate or incremental vehicle evolution

14:33 Evolution of S32 family and the NXP S32N

15:15 Developing on virtual S32N in the cloud today

17:19 Collaboration and safety-awareness is critical

19:08 Two key points

19:51 Conclusion

Building the Brains of SDVs (Part 1) | with Brian Carlson of NXP Semiconductors in Automotive

Sonatus — Tue, 08 Aug 2023 05:00:00 -0700

Today in The Garage, we look at automotive from a different perspective; the silicon perspective, and our guest today is from NXP Semiconductors, Brian Carlson, Head of Global Marketing for Automotive Processing.

In this episode, Part 1 of a two-part series, we talk about the importance of software defined vehicles and the NXP S32 Automotive Platform.

Links referenced in this episode:

NXP S32 Automotive Platform: https://www.nxp.com/products/processors-and-microcontrollers/s32-automotive-platform:S32

Chapters:

00:00 - Overview
00:33 - Meet Brian Carlson
01:53 - Fun facts about our guest
04:39 - Why is SDV important?
06:40 - The Opportunity for SDV to make cars better over time
08:55 - More than a smartphone on wheels
10:08 - Building in future capabilities based on data
11:25 - SDV is not a tax on OEMs
12:31 - NXP S32G Vehicle Processor
14:08 - NXP S32Z, NXP S32E & NXP S32K Vehicle Processors
17:16 - S32 based on Arm Cortex processors
21:16 - Turning ingredients into a solution with the ecosystem
24:23 - NXP working with Sonatus on vehicle software
25:23 - Conclusion of Part 1

Differentiation in Cars Is Moving to Software | with Maitê Bezerra of Wards Intelligence

Sonatus — Tue, 25 Jul 2023 05:30:00 -0700

Today in The Garage, we talk with automotive industry analyst Maitê Bezerra from Wards Intelligence on the journey to software-defined vehicles. In this wide-ranging conversation we discuss the evolving process of deploying SDV technologies into vehicles and how OEMs, Tier-1 and Tier-2 suppliers all have a role in delivering value to the consumer as well as downstream businesses such as fleet management and more.

Links referenced in this episode :

Wards Intelligence Web site: https://wardsintelligence.informa.com
Maitê Bezerra LinkedIn profile: https://www.linkedin.com/in/maitê-alves-bezerra-27a5a929/

Chapters:

00:00 - Overview
00:33 - Meet Maitê Bezerra
01:08 - Fun facts about our guest
02:09 - Why are software-defined vehicles important?
04:04 - Reducing vehicle weight and assembly complexity
05:16 - Key trends in the market
07:53 - The trends in make-vs-buy
10:07 - Recap of AutoTech Panel on differentiation
12:06 - The layer cake of software infrastructure
13:49 - The OEM journey of differentiation
15:52 - Misconceptions about SDV
18:05 - Rethinking the cost/benefit of SDV
20:09 - Responsive features through flexible infrastructure
22:20 - Paid features are all not created equal
24:24 - Electrification as an opportunity
26:29 - Conclusion

The Cloud's Role in Today's Vehicles (Part 2) | with Stefano Marzani of AWS in Automotive

Sonatus — Tue, 11 Jul 2023 05:30:00 -0700

In this special two-part episode with guest Stefano Marzani, the WW Tech Lead for Software Defined Vehicles from AWS, we discuss the importance of cloud technology as applied to vehicles. In this Part 2, we discuss Prototyping, Machine Learning/AI, and ADAS/Autonomous Driving.

In, Part 1, published previously (LINK) we meet Stefano, learn about his important role at AWS and cover the first two topics: Data and Compute.

Links referenced in the show:

AWS Automotive homepage: www.aws.com/automotive
AWS All Things Automotive Podcast: https://aws.amazon.com/architecture/all-in-series/all-things-automotive/?all-in-livestream-cards.sort-by=item.additionalFields.sortDate&all-in-livestream-cards.sort-order=desc&awsf.products=*all&awsf.tech-category=*all
AWS Case study with BMW https://aws.amazon.com/solutions/case-studies/bmw-group-case-study/

Part 2 Chapters:

00:00 - Overview
00:40 - Topic 3: Prototyping in the cloud and “Environmental Parity”
02:20 - Running on Arm in the cloud and the vehicle
03:13 - Start software development in the cloud
03:55 - Difficulty of validation for automotive
04:49 - Empowering developers via the cloud
05:18 - Vehicle software will triple in the next five years
07:07 - “Shift left” to accelerate design cycles
07:54 - $40-50 Billion lost to automotive recalls
08:51 - Developing vehicle HMI with the cloud
10:57 - SDV can reduce cost of recalls
11:43 - Consolidation of ECUs
12:22 - Consolidating software effectively without bloat
13:45 - SOAFEE and standards for automotive
15:31 - Topic 4: Machine Learning and Analytics
16:45 - Data collection and annotation with SageMaker
17:22 - Other frameworks for ML in AWS
17:52 - In-vehicle validation of new models
18:30 - Finding edge cases
19:20 - Tools to manage ML workflows
21:55 - Topic 5: ADAS and Autonomous Driving
22:35 - Near-term benefits from ADAS
25:00 - Seeking edge cases
25:30 - Decomposing autonomous driving
27:30 - Collaboration between AWS and Sonatus
29:29 - Importance of using real ECUs
31:04 - Summary

The SDV Transition Is Slower Than You Think | with Andrew Hart & Alex Oyler of SBD Automotive

Sonatus — Tue, 27 Jun 2023 09:03:42 -0700

In this episode of The Garage, we hear from leading automotive industry analyst SBD Automotive, with guests Andrew Hart, CEO and Alex Oyler, Director, America joining host Dr. John Heinlein, Chief Marketing Officer from Sonatus. This wide-ranging conversation touches on the journey to software defined vehicles including motivations, challenges, benefits, and balancing in-sourcing and out-sourcing. Links referenced in this episode: - All Things Automotive S1 Ep9 with SBD Automotive: https://www.youtube.com/watch?v=N2XjHUhvGk0 - SBD Automotive: https://www.sbdautomotive.com

Chapters:

00:00 - Overview
00:24 - Meet the guests from SBD Automotive
01:47 - Fun facts about our guests
03:01 - About SBD Automotive
04:45 - Why are Software Defined Vehicles Important?
06:50 - The Parable of the Elephant
09:08 - The journey towards SDV
12:48 - The current status of the journey
14:30 - The balance of in-sourcing and out-sourcing
16:37 - Focusing on OEM differentiation
18:37 - Complementing OEM teams
19:48 - The unmet need served by SDV
22:22 - Data and telecom operators and vehicles
24:52 - Features as a service and revenue creation
26:37 - Serving different kinds of customers
28:45 - Conclusion

The Cloud's Role in Today's Vehicles (Part 1) | with Stefano Marzani of AWS in Automotive

Sonatus — Tue, 13 Jun 2023 08:10:41 -0700

In a special two-part episode with guest Stefano Marzani, the WW Tech Lead for Software Defined Vehicles from AWS, we discuss the importance of cloud technology as applied to vehicles. In this episode, Part 1, we meet Stefano, learn about his important role at AWS and cover the first two topics: Data and Compute In Part 2, which will be published soon, we will continue the conversation and discuss the final three topics Prototyping, Machine Learning and Analytics, and ADAS/Autonomous Driving. Links referenced in the show:

AWS Automotive homepage: www.aws.com/automotive
AWS All Things Automotive Podcast: https://aws.amazon.com/architecture/all-in-series/all-things-automotive/?all-in-livestream-cards.sort-by=item.additionalFields.sortDate&all-in-livestream-cards.sort-order=desc&awsf.products=*all&awsf.tech-category=*all
AWS Case study with BMW https://aws.amazon.com/solutions/case-studies/bmw-group-case-study/
Valeo Demo from CES 2021: https://www.youtube.com/watch?v=x0j7-CpJN5M

Timestamps:

00:00 - Overview
00:29 - Introduction
00:50 - Meet Stefano Marzani
04:02 - Stefano’s role at AWS
06:03 - Importance of the cloud to Automotive?
09:21 - Five cloud topics across Part 1 and Part 2
09:48 - Topic 1: Data in the cloud
11:09 - Rich data types from vehicles
12:59 - Importance of targeted data capture
14:17 - Using data to improve vehicles
15:22 - More meaningful data, but less data overall
17:48 - Multiple intelligences in vehicles
18:42 - Software defined components
19:41 - Examples of AWS customers’ use of data
21:42 - Topic 2: Compute in the cloud
22:53 - Different compute instance types at AWS
25:20 - AWS Graviton
26:33 - Summary of Part 1

What do SDVs Enable (That OEMs Haven’t Delivered Yet)? | with Yu Fang of Sonatus

Sonatus — Tue, 30 May 2023 06:00:00 -0700

In Episode 3 of The Garage, join us for a conversation between host Dr. John Heinlein, Chief Marketing Officer and Yu Fang, co-founder and Chief Technology Officer from Sonatus in which we discuss the wide ranging use-cases for software defined vehicles throughout the vehicle life cycle and how software can add value for automotive OEMs as well as consumers alike, improving cost, quality, and customer satisfaction. We also explore how software can enable more capable downstream value-added services such as fleet management. Timestamps:

0:00: Welcome
0:32: Guest Introduction
1:22: Episode overview: Software’s impact across the vehicle life cycle
1:55: Design and engineering
3:02: Production
4:31: Service and maintenance
6:44: Consumer personalization
8:02: Value-added services and data monetization
9:30: Fleet management such as rental cars
10:17: Next-generation telematics
12:26: Summary

The 4 Pillars Every Software-Defined Vehicle Depends On | with Robert Day of Arm

Sonatus — Tue, 16 May 2023 08:00:15 -0700

In Episode 2 of The Garage, join us for a conversation between host Dr. John Heinlein, Chief Marketing Officer from Sonatus and Robert Day, Director, North America Automotive GTM for Arm. This wide ranging topic covers the whole spectrum of how Arm is working to enable automotive innovation and the many ways Sonatus is participating in this ecosystem. We cover hardware, silicon suppliers, necessary elements to achieve SDV, standards, vehicle architecture, software trends and much more!

Timestamps:

1:08 - Arm’s role in automotive
2:43 - Arm-based automotive silicon suppliers
3:43 - The shift to software-defined vehicles and four pillars to achieving SDV
5:05 - Pillar 1 for SDV: Use of standards
5:37 - Pillar 2 for SDV: Use of new software methodologies and technologies
6:12 - Pillar 3 for SDV: Vehicle simulation and development in the cloud
6:41 - Pillar 4 for SDV: Collaboration
7:28 - SOAFEE: Scalable Open Architecture For the Embedded Edge
9:02 - Cloud-native design for automotive
10:58 - Future trends in automotive hardware and software architecture
12:09 - ECU and workload consolidation
13:04 - Summary

What Is a Software-Defined Vehicle? (And Why It Changes Everything) | with Jeff Chou of Sonatus

Sonatus — Tue, 02 May 2023 00:01:25 -0700

In this episode, join us for a conversation between Sonatus CMO Dr. John Heinlein and CEO and co-founder Jeff Chou to explore the definition of Software Defined Vehicles: What does it mean to be an SDV, and what capabilities does being an SDV enable? Then we discuss what are the critical elements needed to make an SDV, and especially how current vehicles need to evolve to reach the full potential of an SDV. It’s a wide-ranging discussion, and touches on issues of hardware, software, networking, cloud computing, and everywhere in between.

Timestamps:

1:00 - What is an SDV?
2:48 - The importance of modern networking
4:30 - Hardware consolidation
5:36 - Data-driven vehicles
6:58 - Cloud connectivity