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    <title>The FMCG Marketing Daily</title>
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    <description>The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.</description>
    <copyright>© 2026 Marco &amp; Klara Jacobs</copyright>
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    <pubDate>Wed, 29 Apr 2026 22:39:15 -0700</pubDate>
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    <itunes:author>Marco &amp; Klara Jacobs</itunes:author>
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    <itunes:summary>The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.</itunes:summary>
    <itunes:subtitle>The essential morning briefing for brand leaders in fast-moving consumer goods.</itunes:subtitle>
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    <itunes:owner>
      <itunes:name>Marco Jacobs</itunes:name>
      <itunes:email>marcojacobs@web.de</itunes:email>
    </itunes:owner>
    <itunes:complete>No</itunes:complete>
    <itunes:explicit>No</itunes:explicit>
    <item>
      <title>The FMCG Marketing Daily — April 30, 2026</title>
      <itunes:title>The FMCG Marketing Daily — April 30, 2026</itunes:title>
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        <![CDATA[The FMCG Marketing Daily — April 30, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Frito-Lay's delivery trucks carry their own portable shelving systems that drivers assemble in-store, making them the only major FMCG brand that literally builds their own retail real estate. This 'store-within-a-store' model means the brand controls roughly 40 square feet of floor space that the retailer never technically merchandises.]]>
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      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — April 30, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Frito-Lay's delivery trucks carry their own portable shelving systems that drivers assemble in-store, making them the only major FMCG brand that literally builds their own retail real estate. This 'store-within-a-store' model means the brand controls roughly 40 square feet of floor space that the retailer never technically merchandises.]]>
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      <pubDate>Wed, 29 Apr 2026 22:39:15 -0700</pubDate>
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      <itunes:author>Marco &amp; Klara Jacobs</itunes:author>
      <itunes:duration>467</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — April 30, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Frito-Lay's delivery trucks carry their own portable shelving systems that drivers assemble in-store, making them the only major FMCG brand that literally builds their own retail real estate. This 'store-within-a-store' model means the brand controls roughly 40 square feet of floor space that the retailer never technically merchandises.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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    <item>
      <title>The FMCG Marketing Daily — April 29, 2026</title>
      <itunes:title>The FMCG Marketing Daily — April 29, 2026</itunes:title>
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        <![CDATA[The FMCG Marketing Daily — April 29, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Coca-Cola's distinctive contour bottle was designed in 1915 to be recognizable even when broken on the ground or felt in the dark—and it's so iconic that a study found 97% of people worldwide can identify it from shape alone, making it one of the most effective packaging designs ever created.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — April 29, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Coca-Cola's distinctive contour bottle was designed in 1915 to be recognizable even when broken on the ground or felt in the dark—and it's so iconic that a study found 97% of people worldwide can identify it from shape alone, making it one of the most effective packaging designs ever created.]]>
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      <pubDate>Tue, 28 Apr 2026 18:04:36 -0700</pubDate>
      <author>Marco &amp; Klara Jacobs</author>
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      <itunes:author>Marco &amp; Klara Jacobs</itunes:author>
      <itunes:duration>438</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — April 29, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Coca-Cola's distinctive contour bottle was designed in 1915 to be recognizable even when broken on the ground or felt in the dark—and it's so iconic that a study found 97% of people worldwide can identify it from shape alone, making it one of the most effective packaging designs ever created.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — April 28, 2026</title>
      <itunes:title>The FMCG Marketing Daily — April 28, 2026</itunes:title>
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      <description>
        <![CDATA[The FMCG Marketing Daily — April 28, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Nestlé's KitKat bar has over 300 unique flavors in Japan alone—including wasabi, sake, and purple sweet potato—because Japanese consumers view the bar as a good luck charm due to its name sounding like 'kitto katsu,' meaning 'you will surely win.' This accidental linguistic connection transformed KitKat into Japan's top-selling confection and a cultural phenomenon around exam season.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — April 28, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Nestlé's KitKat bar has over 300 unique flavors in Japan alone—including wasabi, sake, and purple sweet potato—because Japanese consumers view the bar as a good luck charm due to its name sounding like 'kitto katsu,' meaning 'you will surely win.' This accidental linguistic connection transformed KitKat into Japan's top-selling confection and a cultural phenomenon around exam season.]]>
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      <pubDate>Mon, 27 Apr 2026 18:04:23 -0700</pubDate>
      <author>Marco &amp; Klara Jacobs</author>
      <enclosure url="https://media.transistor.fm/93e4405a/81ff85cf.mp3" length="7695814" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara Jacobs</itunes:author>
      <itunes:duration>481</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — April 28, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Nestlé's KitKat bar has over 300 unique flavors in Japan alone—including wasabi, sake, and purple sweet potato—because Japanese consumers view the bar as a good luck charm due to its name sounding like 'kitto katsu,' meaning 'you will surely win.' This accidental linguistic connection transformed KitKat into Japan's top-selling confection and a cultural phenomenon around exam season.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — April 27, 2026</title>
      <itunes:title>The FMCG Marketing Daily — April 27, 2026</itunes:title>
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      <description>
        <![CDATA[The FMCG Marketing Daily — April 27, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Frito-Lay's delivery drivers don't actually work for Frito-Lay. They're independent contractors who buy the inventory upfront, stock the shelves themselves, and only make money on what actually sells—a business model called 'direct store delivery' that shifts nearly all the risk from the $20 billion brand to roughly 15,000 individual route operators.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — April 27, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Frito-Lay's delivery drivers don't actually work for Frito-Lay. They're independent contractors who buy the inventory upfront, stock the shelves themselves, and only make money on what actually sells—a business model called 'direct store delivery' that shifts nearly all the risk from the $20 billion brand to roughly 15,000 individual route operators.]]>
      </content:encoded>
      <pubDate>Sun, 26 Apr 2026 18:04:17 -0700</pubDate>
      <author>Marco &amp; Klara Jacobs</author>
      <enclosure url="https://media.transistor.fm/f9d59ac3/ea039db7.mp3" length="7335647" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara Jacobs</itunes:author>
      <itunes:duration>458</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — April 27, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Frito-Lay's delivery drivers don't actually work for Frito-Lay. They're independent contractors who buy the inventory upfront, stock the shelves themselves, and only make money on what actually sells—a business model called 'direct store delivery' that shifts nearly all the risk from the $20 billion brand to roughly 15,000 individual route operators.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — April 26, 2026</title>
      <itunes:title>The FMCG Marketing Daily — April 26, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">1d849181-968a-4178-a264-7e4e6e2fd628</guid>
      <link>https://share.transistor.fm/s/21810d71</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — April 26, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Frito-Lay deliberately manufactures Doritos with inconsistent seasoning coverage—some chips get 20% more flavor powder than others—because internal research found that the variability itself is addictive. Consumers unconsciously keep eating, hoping the next chip will be as intensely flavored as the best one they just had.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — April 26, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Frito-Lay deliberately manufactures Doritos with inconsistent seasoning coverage—some chips get 20% more flavor powder than others—because internal research found that the variability itself is addictive. Consumers unconsciously keep eating, hoping the next chip will be as intensely flavored as the best one they just had.]]>
      </content:encoded>
      <pubDate>Sun, 26 Apr 2026 06:50:45 -0700</pubDate>
      <author>Marco &amp; Klara Jacobs</author>
      <enclosure url="https://media.transistor.fm/21810d71/d83de81e.mp3" length="5795036" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara Jacobs</itunes:author>
      <itunes:duration>362</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — April 26, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Frito-Lay deliberately manufactures Doritos with inconsistent seasoning coverage—some chips get 20% more flavor powder than others—because internal research found that the variability itself is addictive. Consumers unconsciously keep eating, hoping the next chip will be as intensely flavored as the best one they just had.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — April 25, 2026</title>
      <itunes:title>The FMCG Marketing Daily — April 25, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">52267fce-52d6-451c-baa3-aa7c94ebae48</guid>
      <link>https://share.transistor.fm/s/959b347c</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — April 25, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Frito-Lay's merchandising research found that moving chip bags from vertical to horizontal shelf placement increased sales by 12%, but most retailers still use vertical displays because they can fit 40% more SKUs in the same linear footage. The battle between velocity and variety remains one of retail's most expensive unresolved debates.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — April 25, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Frito-Lay's merchandising research found that moving chip bags from vertical to horizontal shelf placement increased sales by 12%, but most retailers still use vertical displays because they can fit 40% more SKUs in the same linear footage. The battle between velocity and variety remains one of retail's most expensive unresolved debates.]]>
      </content:encoded>
      <pubDate>Fri, 24 Apr 2026 18:05:41 -0700</pubDate>
      <author>Marco &amp; Klara Jacobs</author>
      <enclosure url="https://media.transistor.fm/959b347c/75c3a221.mp3" length="6988164" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara Jacobs</itunes:author>
      <itunes:duration>437</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — April 25, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Frito-Lay's merchandising research found that moving chip bags from vertical to horizontal shelf placement increased sales by 12%, but most retailers still use vertical displays because they can fit 40% more SKUs in the same linear footage. The battle between velocity and variety remains one of retail's most expensive unresolved debates.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — April 24, 2026</title>
      <itunes:title>The FMCG Marketing Daily — April 24, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3205c50b-195e-444b-bf11-15593c790c48</guid>
      <link>https://share.transistor.fm/s/bdd0521f</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — April 24, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Kellogg's Corn Flakes were originally invented in 1894 as an anti-aphrodisiac to curb sexual desire, part of Dr. John Harvey Kellogg's belief that bland foods would reduce lustful thoughts. The cereal was so aggressively marketed for its 'calming properties' that it became America's first major breakfast cereal, though the anti-libido messaging was quietly dropped by the 1920s.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — April 24, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Kellogg's Corn Flakes were originally invented in 1894 as an anti-aphrodisiac to curb sexual desire, part of Dr. John Harvey Kellogg's belief that bland foods would reduce lustful thoughts. The cereal was so aggressively marketed for its 'calming properties' that it became America's first major breakfast cereal, though the anti-libido messaging was quietly dropped by the 1920s.]]>
      </content:encoded>
      <pubDate>Fri, 24 Apr 2026 03:41:38 -0700</pubDate>
      <author>Marco &amp; Klara Jacobs</author>
      <enclosure url="https://media.transistor.fm/bdd0521f/753dc3a2.mp3" length="7441352" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara Jacobs</itunes:author>
      <itunes:duration>465</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — April 24, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Kellogg's Corn Flakes were originally invented in 1894 as an anti-aphrodisiac to curb sexual desire, part of Dr. John Harvey Kellogg's belief that bland foods would reduce lustful thoughts. The cereal was so aggressively marketed for its 'calming properties' that it became America's first major breakfast cereal, though the anti-libido messaging was quietly dropped by the 1920s.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — April 23, 2026</title>
      <itunes:title>The FMCG Marketing Daily — April 23, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9b30715e-f972-48a9-8471-ba6fee0ff963</guid>
      <link>https://share.transistor.fm/s/b44ac117</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — April 23, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Frito-Lay deliberately designs their chip bags to be exactly 43% air—not to rip you off, but because nitrogen cushioning below that threshold results in 18% more breakage and customer complaints spike dramatically. The company spent $2 million in the 1990s engineering the optimal empty space ratio.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — April 23, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Frito-Lay deliberately designs their chip bags to be exactly 43% air—not to rip you off, but because nitrogen cushioning below that threshold results in 18% more breakage and customer complaints spike dramatically. The company spent $2 million in the 1990s engineering the optimal empty space ratio.]]>
      </content:encoded>
      <pubDate>Thu, 23 Apr 2026 13:07:22 -0700</pubDate>
      <author>Marco &amp; Klara Jacobs</author>
      <enclosure url="https://media.transistor.fm/b44ac117/19181f79.mp3" length="7336415" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara Jacobs</itunes:author>
      <itunes:duration>458</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — April 23, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Frito-Lay deliberately designs their chip bags to be exactly 43% air—not to rip you off, but because nitrogen cushioning below that threshold results in 18% more breakage and customer complaints spike dramatically. The company spent $2 million in the 1990s engineering the optimal empty space ratio.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — April 22, 2026</title>
      <itunes:title>The FMCG Marketing Daily — April 22, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/303e7910</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — April 22, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Costco's $4.99 rotisserie chicken loses the company roughly $40 million annually, yet they've refused to raise the price since 2009. The loss leader is so strategic that Costco built their own $450 million poultry processing facility in Nebraska just to maintain the price point and keep members walking past higher-margin items.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — April 22, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Costco's $4.99 rotisserie chicken loses the company roughly $40 million annually, yet they've refused to raise the price since 2009. The loss leader is so strategic that Costco built their own $450 million poultry processing facility in Nebraska just to maintain the price point and keep members walking past higher-margin items.]]>
      </content:encoded>
      <pubDate>Tue, 21 Apr 2026 22:11:28 -0700</pubDate>
      <author>Marco &amp; Klara Jacobs</author>
      <enclosure url="https://media.transistor.fm/303e7910/3fadd645.mp3" length="7081569" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara Jacobs</itunes:author>
      <itunes:duration>443</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — April 22, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Costco's $4.99 rotisserie chicken loses the company roughly $40 million annually, yet they've refused to raise the price since 2009. The loss leader is so strategic that Costco built their own $450 million poultry processing facility in Nebraska just to maintain the price point and keep members walking past higher-margin items.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — April 21, 2026</title>
      <itunes:title>The FMCG Marketing Daily — April 21, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/2c6917b3</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — April 21, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Costco's $4.99 rotisserie chicken price hasn't changed since 2009, and the retailer loses money on every bird sold. To maintain this loss-leader strategy, Costco built its own $450 million chicken processing facility in Nebraska that processes 2 million birds per week, making it fully vertically integrated in poultry.]]>
      </description>
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        <![CDATA[The FMCG Marketing Daily — April 21, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Costco's $4.99 rotisserie chicken price hasn't changed since 2009, and the retailer loses money on every bird sold. To maintain this loss-leader strategy, Costco built its own $450 million chicken processing facility in Nebraska that processes 2 million birds per week, making it fully vertically integrated in poultry.]]>
      </content:encoded>
      <pubDate>Tue, 21 Apr 2026 00:32:23 -0700</pubDate>
      <author>Marco &amp; Klara Jacobs</author>
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      <itunes:author>Marco &amp; Klara Jacobs</itunes:author>
      <itunes:duration>431</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — April 21, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Costco's $4.99 rotisserie chicken price hasn't changed since 2009, and the retailer loses money on every bird sold. To maintain this loss-leader strategy, Costco built its own $450 million chicken processing facility in Nebraska that processes 2 million birds per week, making it fully vertically integrated in poultry.]]>
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      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — April 20, 2026</title>
      <itunes:title>The FMCG Marketing Daily — April 20, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/1744cdd5</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — April 20, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Costco's $4.99 rotisserie chicken loses the company roughly $40 million annually, but they refuse to raise the price because it drives store traffic so effectively that members walk an average of 23 extra aisles to reach the chicken at the back of the store. The chickens are actually larger than typical grocery store birds—three pounds versus two—making the loss-leader strategy even more expensive.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — April 20, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Costco's $4.99 rotisserie chicken loses the company roughly $40 million annually, but they refuse to raise the price because it drives store traffic so effectively that members walk an average of 23 extra aisles to reach the chicken at the back of the store. The chickens are actually larger than typical grocery store birds—three pounds versus two—making the loss-leader strategy even more expensive.]]>
      </content:encoded>
      <pubDate>Mon, 20 Apr 2026 12:42:02 -0700</pubDate>
      <author>Marco &amp; Klara Jacobs</author>
      <enclosure url="https://media.transistor.fm/1744cdd5/3aa1da55.mp3" length="7395226" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara Jacobs</itunes:author>
      <itunes:duration>462</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — April 20, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Costco's $4.99 rotisserie chicken loses the company roughly $40 million annually, but they refuse to raise the price because it drives store traffic so effectively that members walk an average of 23 extra aisles to reach the chicken at the back of the store. The chickens are actually larger than typical grocery store birds—three pounds versus two—making the loss-leader strategy even more expensive.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — April 19, 2026</title>
      <itunes:title>The FMCG Marketing Daily — April 19, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/e79a9d24</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — April 19, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Costco's $4.99 rotisserie chicken loses the company roughly $40 million per year, but it's deliberately priced as a loss leader and has remained unchanged since 2009. The retailer even built its own $450 million poultry processing facility in Nebraska just to maintain this price point, because the chicken drives such significant traffic and basket size increases.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — April 19, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Costco's $4.99 rotisserie chicken loses the company roughly $40 million per year, but it's deliberately priced as a loss leader and has remained unchanged since 2009. The retailer even built its own $450 million poultry processing facility in Nebraska just to maintain this price point, because the chicken drives such significant traffic and basket size increases.]]>
      </content:encoded>
      <pubDate>Sun, 19 Apr 2026 14:47:24 -0700</pubDate>
      <author>Marco &amp; Klara Jacobs</author>
      <enclosure url="https://media.transistor.fm/e79a9d24/5586caf6.mp3" length="6084092" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara Jacobs</itunes:author>
      <itunes:duration>380</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — April 19, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Costco's $4.99 rotisserie chicken loses the company roughly $40 million per year, but it's deliberately priced as a loss leader and has remained unchanged since 2009. The retailer even built its own $450 million poultry processing facility in Nebraska just to maintain this price point, because the chicken drives such significant traffic and basket size increases.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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