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    <title>The FMCG Marketing Daily</title>
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    <description>The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.</description>
    <copyright>© 2026 Marco &amp; Klara</copyright>
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    <pubDate>Tue, 04 Aug 2026 18:04:55 -0700</pubDate>
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      <title>The FMCG Marketing Daily</title>
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    <itunes:author>Marco &amp; Klara</itunes:author>
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    <itunes:summary>The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.</itunes:summary>
    <itunes:subtitle>The essential morning briefing for brand leaders in fast-moving consumer goods.</itunes:subtitle>
    <itunes:keywords></itunes:keywords>
    <itunes:owner>
      <itunes:name>Marco Jacobs</itunes:name>
      <itunes:email>marcojacobs@web.de</itunes:email>
    </itunes:owner>
    <itunes:complete>No</itunes:complete>
    <itunes:explicit>No</itunes:explicit>
    <item>
      <title>The FMCG Marketing Daily | PepsiCo revs up experiential marketing with | Brazil Beer Division, FIFA World Cup | Jobs at risk across Diageo's distilleries</title>
      <itunes:title>The FMCG Marketing Daily | PepsiCo revs up experiential marketing with | Brazil Beer Division, FIFA World Cup | Jobs at risk across Diageo's distilleries</itunes:title>
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        <![CDATA[The FMCG Marketing Daily — August 05, 2026

In this episode:
• PepsiCo's five-year Silverstone commitment signals a major strategic bet on experiential marketing at live sporting events as a brand-building vehicle.
• AB InBev's Ambev subsidiary posted Q2 volume growth driven by the FIFA World Cup, offering a concrete case study in how FMCG brands convert mega-event investment into measurable market performance.
• Diageo's Scottish distillery cuts signal a structural rationalisation of its Scotch whisky portfolio that will have direct consequences for brand investment priorities and heritage storytelling.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — August 05, 2026

In this episode:
• PepsiCo's five-year Silverstone commitment signals a major strategic bet on experiential marketing at live sporting events as a brand-building vehicle.
• AB InBev's Ambev subsidiary posted Q2 volume growth driven by the FIFA World Cup, offering a concrete case study in how FMCG brands convert mega-event investment into measurable market performance.
• Diageo's Scottish distillery cuts signal a structural rationalisation of its Scotch whisky portfolio that will have direct consequences for brand investment priorities and heritage storytelling.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </content:encoded>
      <pubDate>Tue, 04 Aug 2026 18:04:55 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/43bdbfef/3d2bfe5f.mp3" length="12558617" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>388</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — August 05, 2026

In this episode:
• PepsiCo's five-year Silverstone commitment signals a major strategic bet on experiential marketing at live sporting events as a brand-building vehicle.
• AB InBev's Ambev subsidiary posted Q2 volume growth driven by the FIFA World Cup, offering a concrete case study in how FMCG brands convert mega-event investment into measurable market performance.
• Diageo's Scottish distillery cuts signal a structural rationalisation of its Scotch whisky portfolio that will have direct consequences for brand investment priorities and heritage storytelling.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily | Goldfish Revives Its Iconic Tagline to | United Spirits falls foul of Indian | After Decades, Diageo's Partnership With Moët</title>
      <itunes:title>The FMCG Marketing Daily | Goldfish Revives Its Iconic Tagline to | United Spirits falls foul of Indian | After Decades, Diageo's Partnership With Moët</itunes:title>
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      <description>
        <![CDATA[The FMCG Marketing Daily — August 04, 2026

In this episode:
• Campbell's Goldfish is using nostalgia as a Trojan horse for better-for-you repositioning — a live case study in how FMCG snack brands are responding to health-conscious parents without abandoning their core equity.
• India's food regulator has barred sales of certain United Spirits products over flavour compliance failures — a stark reminder that regulatory risk in high-growth emerging markets can derail brand momentum overnight.
• Diageo's long-running Moët Hennessy alliance is coming under serious strategic scrutiny under new CEO Dave Lewis — and how it resolves could reshape the entire premium spirits portfolio landscape.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — August 04, 2026

In this episode:
• Campbell's Goldfish is using nostalgia as a Trojan horse for better-for-you repositioning — a live case study in how FMCG snack brands are responding to health-conscious parents without abandoning their core equity.
• India's food regulator has barred sales of certain United Spirits products over flavour compliance failures — a stark reminder that regulatory risk in high-growth emerging markets can derail brand momentum overnight.
• Diageo's long-running Moët Hennessy alliance is coming under serious strategic scrutiny under new CEO Dave Lewis — and how it resolves could reshape the entire premium spirits portfolio landscape.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </content:encoded>
      <pubDate>Mon, 03 Aug 2026 18:05:12 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/914a365f/7517eaca.mp3" length="12638569" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>393</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — August 04, 2026

In this episode:
• Campbell's Goldfish is using nostalgia as a Trojan horse for better-for-you repositioning — a live case study in how FMCG snack brands are responding to health-conscious parents without abandoning their core equity.
• India's food regulator has barred sales of certain United Spirits products over flavour compliance failures — a stark reminder that regulatory risk in high-growth emerging markets can derail brand momentum overnight.
• Diageo's long-running Moët Hennessy alliance is coming under serious strategic scrutiny under new CEO Dave Lewis — and how it resolves could reshape the entire premium spirits portfolio landscape.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily | Huel, Alpro "very complementary", Danone CEO | Nike, Lululemon hit with lawsuits alleging | Unilever moves towards staff agreement ahead</title>
      <itunes:title>The FMCG Marketing Daily | Huel, Alpro "very complementary", Danone CEO | Nike, Lululemon hit with lawsuits alleging | Unilever moves towards staff agreement ahead</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/b4cb0ac1</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — August 03, 2026

In this episode:
• Danone's CEO is publicly framing Huel and Alpro as a coherent portfolio play, giving brand managers a live case study in how to justify challenger-brand acquisitions without cannibalising existing equity.
• Lawsuits against Nike and Lululemon for inflating 'original' prices to manufacture fake discounts are a direct warning shot for FMCG brand managers who use promotional pricing as a brand equity tool.
• Unilever securing European worker commitments ahead of its food business merger with McCormick marks a critical milestone in one of the biggest FMCG brand portfolio restructurings of the decade.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — August 03, 2026

In this episode:
• Danone's CEO is publicly framing Huel and Alpro as a coherent portfolio play, giving brand managers a live case study in how to justify challenger-brand acquisitions without cannibalising existing equity.
• Lawsuits against Nike and Lululemon for inflating 'original' prices to manufacture fake discounts are a direct warning shot for FMCG brand managers who use promotional pricing as a brand equity tool.
• Unilever securing European worker commitments ahead of its food business merger with McCormick marks a critical milestone in one of the biggest FMCG brand portfolio restructurings of the decade.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </content:encoded>
      <pubDate>Sun, 02 Aug 2026 18:05:30 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/b4cb0ac1/f324e6bd.mp3" length="12706220" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>397</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — August 03, 2026

In this episode:
• Danone's CEO is publicly framing Huel and Alpro as a coherent portfolio play, giving brand managers a live case study in how to justify challenger-brand acquisitions without cannibalising existing equity.
• Lawsuits against Nike and Lululemon for inflating 'original' prices to manufacture fake discounts are a direct warning shot for FMCG brand managers who use promotional pricing as a brand equity tool.
• Unilever securing European worker commitments ahead of its food business merger with McCormick marks a critical milestone in one of the biggest FMCG brand portfolio restructurings of the decade.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily | Ex-Pernod Africa exec takes Rémy emerging-markets | /C O R R E C | Future of Marketing Briefing: Media measurement</title>
      <itunes:title>The FMCG Marketing Daily | Ex-Pernod Africa exec takes Rémy emerging-markets | /C O R R E C | Future of Marketing Briefing: Media measurement</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/4c88b960</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — August 02, 2026

In this episode:
• Rémy Cointreau poaching a Pernod Ricard emerging-markets executive signals a deliberate push to chase growth outside stagnant Western spirits markets.
• See's Candies is now in its fourth consecutive year of its DOGust campaign — a masterclass in how a heritage confectionery brand builds a seasonal brand ritual with purpose baked in.
• Major FMCG and consumer goods advertisers are now citing marketing measurement frameworks on earnings calls — a structural shift in how CMOs justify spend to the C-suite and investors.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — August 02, 2026

In this episode:
• Rémy Cointreau poaching a Pernod Ricard emerging-markets executive signals a deliberate push to chase growth outside stagnant Western spirits markets.
• See's Candies is now in its fourth consecutive year of its DOGust campaign — a masterclass in how a heritage confectionery brand builds a seasonal brand ritual with purpose baked in.
• Major FMCG and consumer goods advertisers are now citing marketing measurement frameworks on earnings calls — a structural shift in how CMOs justify spend to the C-suite and investors.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </content:encoded>
      <pubDate>Sat, 01 Aug 2026 18:05:22 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/4c88b960/f05d700a.mp3" length="12460983" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>382</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — August 02, 2026

In this episode:
• Rémy Cointreau poaching a Pernod Ricard emerging-markets executive signals a deliberate push to chase growth outside stagnant Western spirits markets.
• See's Candies is now in its fourth consecutive year of its DOGust campaign — a masterclass in how a heritage confectionery brand builds a seasonal brand ritual with purpose baked in.
• Major FMCG and consumer goods advertisers are now citing marketing measurement frameworks on earnings calls — a structural shift in how CMOs justify spend to the C-suite and investors.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily | Snickers' ice cream line seeks help | AB InBev has "more work to | Inside Unilever's 300,000 creator network: the</title>
      <itunes:title>The FMCG Marketing Daily | Snickers' ice cream line seeks help | AB InBev has "more work to | Inside Unilever's 300,000 creator network: the</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6ffd0210-5e68-48f6-b34c-a7059b6272a5</guid>
      <link>https://share.transistor.fm/s/8a9dd918</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — August 01, 2026

In this episode:
• Mars is extending the iconic 'You're Not You When You're Hungry' platform into a summer ice cream campaign that targets online toxicity — a bold creative stretch test for one of FMCG's most durable brand ideas.
• AB InBev's CEO publicly admitting China remains a structural problem — not just a cyclical blip — is a significant signal about the limits of premium brand strategy in a market where local players are rapidly gaining ground.
• Unilever's 300,000-creator network claim is getting scrutinised — and the reality of how those creators are tiered, briefed, and measured reveals the messy operational truth behind FMCG's biggest influencer marketing bet.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — August 01, 2026

In this episode:
• Mars is extending the iconic 'You're Not You When You're Hungry' platform into a summer ice cream campaign that targets online toxicity — a bold creative stretch test for one of FMCG's most durable brand ideas.
• AB InBev's CEO publicly admitting China remains a structural problem — not just a cyclical blip — is a significant signal about the limits of premium brand strategy in a market where local players are rapidly gaining ground.
• Unilever's 300,000-creator network claim is getting scrutinised — and the reality of how those creators are tiered, briefed, and measured reveals the messy operational truth behind FMCG's biggest influencer marketing bet.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </content:encoded>
      <pubDate>Fri, 31 Jul 2026 18:05:56 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/8a9dd918/4b1f77a7.mp3" length="12550545" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>387</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — August 01, 2026

In this episode:
• Mars is extending the iconic 'You're Not You When You're Hungry' platform into a summer ice cream campaign that targets online toxicity — a bold creative stretch test for one of FMCG's most durable brand ideas.
• AB InBev's CEO publicly admitting China remains a structural problem — not just a cyclical blip — is a significant signal about the limits of premium brand strategy in a market where local players are rapidly gaining ground.
• Unilever's 300,000-creator network claim is getting scrutinised — and the reality of how those creators are tiered, briefed, and measured reveals the messy operational truth behind FMCG's biggest influencer marketing bet.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily | Jameson teams with NFL as global | Heineken pilots OpenTable program that rewards | Mondelez feels heat in Europe as</title>
      <itunes:title>The FMCG Marketing Daily | Jameson teams with NFL as global | Heineken pilots OpenTable program that rewards | Mondelez feels heat in Europe as</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b7172468-ecc6-4a60-8682-accbabf39091</guid>
      <link>https://share.transistor.fm/s/7db698ee</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — July 31, 2026

In this episode:
• Pernod Ricard's Jameson is betting a major NFL global sponsorship can reverse declining spirits category momentum — a high-stakes brand strategy move worth unpacking.
• Heineken is turning responsible drinking into a tangible consumer reward mechanic via OpenTable — a fresh brand purpose activation that goes well beyond a TV spot.
• Mondelez is attributing a regional volume drop to the European heatwave — raising a live question about how FMCG brands plan for climate-driven demand volatility.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — July 31, 2026

In this episode:
• Pernod Ricard's Jameson is betting a major NFL global sponsorship can reverse declining spirits category momentum — a high-stakes brand strategy move worth unpacking.
• Heineken is turning responsible drinking into a tangible consumer reward mechanic via OpenTable — a fresh brand purpose activation that goes well beyond a TV spot.
• Mondelez is attributing a regional volume drop to the European heatwave — raising a live question about how FMCG brands plan for climate-driven demand volatility.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </content:encoded>
      <pubDate>Thu, 30 Jul 2026 18:05:06 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/7db698ee/5cfbc228.mp3" length="12317606" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>373</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — July 31, 2026

In this episode:
• Pernod Ricard's Jameson is betting a major NFL global sponsorship can reverse declining spirits category momentum — a high-stakes brand strategy move worth unpacking.
• Heineken is turning responsible drinking into a tangible consumer reward mechanic via OpenTable — a fresh brand purpose activation that goes well beyond a TV spot.
• Mondelez is attributing a regional volume drop to the European heatwave — raising a live question about how FMCG brands plan for climate-driven demand volatility.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily | Degree sweats it out with subway | Reckitt's Emerging Markets Growth Fuels Sales, | Danone Keeps Its Guidance As Q2</title>
      <itunes:title>The FMCG Marketing Daily | Degree sweats it out with subway | Reckitt's Emerging Markets Growth Fuels Sales, | Danone Keeps Its Guidance As Q2</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b0a50a0f-1c9a-45b2-90f4-1e951df97402</guid>
      <link>https://share.transistor.fm/s/027c5d06</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — July 30, 2026

In this episode:
• Unilever's Degree is running a live experiential campaign in New York's subway system, turning one of summer's most unpleasant commuter environments into a branded moment.
• Reckitt has beaten Q2 sales forecasts on the back of surging demand in China, India, and emerging markets — signalling where the next phase of FMCG brand growth is being won.
• Danone's Q2 beat — powered by specialised nutrition and water — shows how a deliberate portfolio prioritisation strategy can deliver resilient growth even in a difficult consumer environment.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — July 30, 2026

In this episode:
• Unilever's Degree is running a live experiential campaign in New York's subway system, turning one of summer's most unpleasant commuter environments into a branded moment.
• Reckitt has beaten Q2 sales forecasts on the back of surging demand in China, India, and emerging markets — signalling where the next phase of FMCG brand growth is being won.
• Danone's Q2 beat — powered by specialised nutrition and water — shows how a deliberate portfolio prioritisation strategy can deliver resilient growth even in a difficult consumer environment.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </content:encoded>
      <pubDate>Wed, 29 Jul 2026 18:05:15 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/027c5d06/52afc253.mp3" length="12713522" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>397</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — July 30, 2026

In this episode:
• Unilever's Degree is running a live experiential campaign in New York's subway system, turning one of summer's most unpleasant commuter environments into a branded moment.
• Reckitt has beaten Q2 sales forecasts on the back of surging demand in China, India, and emerging markets — signalling where the next phase of FMCG brand growth is being won.
• Danone's Q2 beat — powered by specialised nutrition and water — shows how a deliberate portfolio prioritisation strategy can deliver resilient growth even in a difficult consumer environment.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily | Coca-Cola Sold Nearly 1 Drink Per | Unilever Reports Best Quarterly Volumes In | Popeyes spices up agency roster to</title>
      <itunes:title>The FMCG Marketing Daily | Coca-Cola Sold Nearly 1 Drink Per | Unilever Reports Best Quarterly Volumes In | Popeyes spices up agency roster to</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">491b10bf-5a43-4876-8f07-cbfdff65aa4f</guid>
      <link>https://share.transistor.fm/s/4bfb4211</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — July 29, 2026

In this episode:
• Coca-Cola's World Cup activation has just delivered a concrete case study in how sports sponsorship converts brand equity into on-the-ground volume at scale.
• Unilever's best volume quarter in over ten years signals that its brand investment and portfolio pruning strategy is now translating into measurable consumer demand.
• Popeyes is reshaping its agency roster with brand consistency as the explicit strategic objective — a rare public acknowledgement that fragmented agency relationships damage brand equity.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — July 29, 2026

In this episode:
• Coca-Cola's World Cup activation has just delivered a concrete case study in how sports sponsorship converts brand equity into on-the-ground volume at scale.
• Unilever's best volume quarter in over ten years signals that its brand investment and portfolio pruning strategy is now translating into measurable consumer demand.
• Popeyes is reshaping its agency roster with brand consistency as the explicit strategic objective — a rare public acknowledgement that fragmented agency relationships damage brand equity.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </content:encoded>
      <pubDate>Tue, 28 Jul 2026 18:05:08 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/4bfb4211/5c4c2ef9.mp3" length="12344897" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>374</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — July 29, 2026

In this episode:
• Coca-Cola's World Cup activation has just delivered a concrete case study in how sports sponsorship converts brand equity into on-the-ground volume at scale.
• Unilever's best volume quarter in over ten years signals that its brand investment and portfolio pruning strategy is now translating into measurable consumer demand.
• Popeyes is reshaping its agency roster with brand consistency as the explicit strategic objective — a rare public acknowledgement that fragmented agency relationships damage brand equity.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily | 'It's now all about consistent execution' | Oscar Mayer fetes Wienermobile's 90 years | Cracker Barrel chief executive steps down</title>
      <itunes:title>The FMCG Marketing Daily | 'It's now all about consistent execution' | Oscar Mayer fetes Wienermobile's 90 years | Cracker Barrel chief executive steps down</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">de042bf0-edcb-4782-aaed-6f95e8344afb</guid>
      <link>https://share.transistor.fm/s/dd7fa010</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — July 28, 2026

In this episode:
• Nestlé's H1 results reveal which categories are dragging behind the new CEO's recovery plan — a direct read on where FMCG's biggest food company is placing its brand bets.
• Oscar Mayer is turning a brand icon's 90th anniversary into a cultural moment by partnering with cult bakery Milk Bar — a textbook case in heritage brand activation for Kraft Heinz.
• A CEO exit triggered by consumer backlash over a logo redesign is a rare and stark example of brand decisions carrying board-level consequences.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — July 28, 2026

In this episode:
• Nestlé's H1 results reveal which categories are dragging behind the new CEO's recovery plan — a direct read on where FMCG's biggest food company is placing its brand bets.
• Oscar Mayer is turning a brand icon's 90th anniversary into a cultural moment by partnering with cult bakery Milk Bar — a textbook case in heritage brand activation for Kraft Heinz.
• A CEO exit triggered by consumer backlash over a logo redesign is a rare and stark example of brand decisions carrying board-level consequences.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </content:encoded>
      <pubDate>Mon, 27 Jul 2026 18:04:50 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/dd7fa010/6aa6a634.mp3" length="12139252" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>362</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — July 28, 2026

In this episode:
• Nestlé's H1 results reveal which categories are dragging behind the new CEO's recovery plan — a direct read on where FMCG's biggest food company is placing its brand bets.
• Oscar Mayer is turning a brand icon's 90th anniversary into a cultural moment by partnering with cult bakery Milk Bar — a textbook case in heritage brand activation for Kraft Heinz.
• A CEO exit triggered by consumer backlash over a logo redesign is a rare and stark example of brand decisions carrying board-level consequences.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily | Lifestyle brand Stanley 1913 uses AI | World Cup advertising numbers reflect diversifying | Assisi Pet Care builds on acquisition</title>
      <itunes:title>The FMCG Marketing Daily | Lifestyle brand Stanley 1913 uses AI | World Cup advertising numbers reflect diversifying | Assisi Pet Care builds on acquisition</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e0d85300-1547-4244-8fcd-d07cf0d89516</guid>
      <link>https://share.transistor.fm/s/8a68c2d5</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — July 27, 2026

In this episode:
• Stanley 1913's deliberate decision to keep AI out of ad creative is a live test of whether brand authenticity and human storytelling still command a premium in lifestyle marketing.
• Hard ad-spend data from the 2026 World Cup reveals that brand investment is spreading across a wider range of sports properties — a structural shift in how FMCG advertisers are allocating major event budgets.
• Assisi Pet Care's rapid roll-up of premium UK pet food brands, now including natural wet food specialist Forthglade, is a textbook challenger brand consolidation play in one of FMCG's fastest-growing categories.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — July 27, 2026

In this episode:
• Stanley 1913's deliberate decision to keep AI out of ad creative is a live test of whether brand authenticity and human storytelling still command a premium in lifestyle marketing.
• Hard ad-spend data from the 2026 World Cup reveals that brand investment is spreading across a wider range of sports properties — a structural shift in how FMCG advertisers are allocating major event budgets.
• Assisi Pet Care's rapid roll-up of premium UK pet food brands, now including natural wet food specialist Forthglade, is a textbook challenger brand consolidation play in one of FMCG's fastest-growing categories.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </content:encoded>
      <pubDate>Sun, 26 Jul 2026 18:05:17 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/8a68c2d5/02c44be8.mp3" length="12829606" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>405</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — July 27, 2026

In this episode:
• Stanley 1913's deliberate decision to keep AI out of ad creative is a live test of whether brand authenticity and human storytelling still command a premium in lifestyle marketing.
• Hard ad-spend data from the 2026 World Cup reveals that brand investment is spreading across a wider range of sports properties — a structural shift in how FMCG advertisers are allocating major event budgets.
• Assisi Pet Care's rapid roll-up of premium UK pet food brands, now including natural wet food specialist Forthglade, is a textbook challenger brand consolidation play in one of FMCG's fastest-growing categories.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily | Ransomware group Anubis claims Fairlife hack | Designing for an Intentional Appetite: winning | Lactalis poised to acquire PDO cheese</title>
      <itunes:title>The FMCG Marketing Daily | Ransomware group Anubis claims Fairlife hack | Designing for an Intentional Appetite: winning | Lactalis poised to acquire PDO cheese</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a721c5b9-096a-47fc-adbc-8c51b11dcd6d</guid>
      <link>https://share.transistor.fm/s/a3b5e90d</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — July 26, 2026

In this episode:
• A ransomware attack on Coca-Cola's premium dairy brand Fairlife puts brand trust and crisis communications squarely in the spotlight for FMCG marketers.
• NielsenIQ data reveals Australian consumers are making deliberate, values-driven FMCG trade-offs — a shift that demands brand managers rethink how they communicate value beyond price.
• Lactalis moving to acquire PDO cheese specialist Triballat signals a major strategic bet on protected-origin credentials as a brand differentiation tool in premium dairy.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — July 26, 2026

In this episode:
• A ransomware attack on Coca-Cola's premium dairy brand Fairlife puts brand trust and crisis communications squarely in the spotlight for FMCG marketers.
• NielsenIQ data reveals Australian consumers are making deliberate, values-driven FMCG trade-offs — a shift that demands brand managers rethink how they communicate value beyond price.
• Lactalis moving to acquire PDO cheese specialist Triballat signals a major strategic bet on protected-origin credentials as a brand differentiation tool in premium dairy.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </content:encoded>
      <pubDate>Sat, 25 Jul 2026 18:05:26 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/a3b5e90d/28b9174e.mp3" length="12554387" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>388</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — July 26, 2026

In this episode:
• A ransomware attack on Coca-Cola's premium dairy brand Fairlife puts brand trust and crisis communications squarely in the spotlight for FMCG marketers.
• NielsenIQ data reveals Australian consumers are making deliberate, values-driven FMCG trade-offs — a shift that demands brand managers rethink how they communicate value beyond price.
• Lactalis moving to acquire PDO cheese specialist Triballat signals a major strategic bet on protected-origin credentials as a brand differentiation tool in premium dairy.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily | Mondelez VC fund joins Final Boss | Diageo-controlled United Spirits backs fledgling firm | Future of Marketing Briefing: The case</title>
      <itunes:title>The FMCG Marketing Daily | Mondelez VC fund joins Final Boss | Diageo-controlled United Spirits backs fledgling firm | Future of Marketing Briefing: The case</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4851d8eb-18a3-4de5-8abb-5dba5064d0a4</guid>
      <link>https://share.transistor.fm/s/c53fb4d6</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — July 25, 2026

In this episode:
• Mondelez's corporate venture arm is betting on a Gen Z-targeted sour snack challenger, signalling how Big Snack is using VC stakes to stay close to category disruption without cannibalising its core brands.
• Diageo's Indian subsidiary United Spirits has taken a 10.1% stake in start-up Nuvola Spirits, a direct signal of how the world's largest spirits company is positioning for India's premiumisation wave through challenger brand investment rather than organic launches.
• A growing debate among marketers is challenging the fundamental logic of mass brand advertising, with real implications for how FMCG companies allocate their media budgets between broadcast reach and precision community targeting.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — July 25, 2026

In this episode:
• Mondelez's corporate venture arm is betting on a Gen Z-targeted sour snack challenger, signalling how Big Snack is using VC stakes to stay close to category disruption without cannibalising its core brands.
• Diageo's Indian subsidiary United Spirits has taken a 10.1% stake in start-up Nuvola Spirits, a direct signal of how the world's largest spirits company is positioning for India's premiumisation wave through challenger brand investment rather than organic launches.
• A growing debate among marketers is challenging the fundamental logic of mass brand advertising, with real implications for how FMCG companies allocate their media budgets between broadcast reach and precision community targeting.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </content:encoded>
      <pubDate>Fri, 24 Jul 2026 18:05:23 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/c53fb4d6/5792fe8e.mp3" length="12177306" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>364</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — July 25, 2026

In this episode:
• Mondelez's corporate venture arm is betting on a Gen Z-targeted sour snack challenger, signalling how Big Snack is using VC stakes to stay close to category disruption without cannibalising its core brands.
• Diageo's Indian subsidiary United Spirits has taken a 10.1% stake in start-up Nuvola Spirits, a direct signal of how the world's largest spirits company is positioning for India's premiumisation wave through challenger brand investment rather than organic launches.
• A growing debate among marketers is challenging the fundamental logic of mass brand advertising, with real implications for how FMCG companies allocate their media budgets between broadcast reach and precision community targeting.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily | Did Coca-Cola take the 'fridge cigarette' | McCormick Plans Secondary London Listing After | Hanes embraces risqué marketing in creative</title>
      <itunes:title>The FMCG Marketing Daily | Did Coca-Cola take the 'fridge cigarette' | McCormick Plans Secondary London Listing After | Hanes embraces risqué marketing in creative</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">06c71a87-ca0e-4223-878e-ce0044175f14</guid>
      <link>https://share.transistor.fm/s/870c7d63</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — July 24, 2026

In this episode:
• Coca-Cola's major visual redesign is drawing intense scrutiny over whether a legacy brand can afford to alienate its equity-rich iconography.
• The post-merger operating structure McCormick is revealing today signals how a newly enlarged FMCG giant plans to manage brand architecture across a vastly expanded portfolio.
• Hanes is deliberately breaking from its safe, functional positioning with a provocative creative pivot — a bold bet that a commoditised basics brand can buy cultural relevance through tone alone.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — July 24, 2026

In this episode:
• Coca-Cola's major visual redesign is drawing intense scrutiny over whether a legacy brand can afford to alienate its equity-rich iconography.
• The post-merger operating structure McCormick is revealing today signals how a newly enlarged FMCG giant plans to manage brand architecture across a vastly expanded portfolio.
• Hanes is deliberately breaking from its safe, functional positioning with a provocative creative pivot — a bold bet that a commoditised basics brand can buy cultural relevance through tone alone.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </content:encoded>
      <pubDate>Thu, 23 Jul 2026 18:05:24 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/870c7d63/a2cfa35c.mp3" length="12354507" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>375</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — July 24, 2026

In this episode:
• Coca-Cola's major visual redesign is drawing intense scrutiny over whether a legacy brand can afford to alienate its equity-rich iconography.
• The post-merger operating structure McCormick is revealing today signals how a newly enlarged FMCG giant plans to manage brand architecture across a vastly expanded portfolio.
• Hanes is deliberately breaking from its safe, functional positioning with a provocative creative pivot — a bold bet that a commoditised basics brand can buy cultural relevance through tone alone.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily | Mondelez's Mindy Shaltry &amp; Wes Saraceni | Heineken to buy Costa Rican waters | JINRO Unveils First Global Campaign "My</title>
      <itunes:title>The FMCG Marketing Daily | Mondelez's Mindy Shaltry &amp; Wes Saraceni | Heineken to buy Costa Rican waters | JINRO Unveils First Global Campaign "My</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">83259146-2121-4c91-b95e-8010f9a1ac9b</guid>
      <link>https://share.transistor.fm/s/f96b90c9</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — July 23, 2026

In this episode:
• Mondelez's marketing and sales leaders are publicly dismantling the traditional funnel — a structural shift that has direct implications for how major FMCG brands organise around the consumer.
• Heineken's acquisition of RainForest Water signals the brewer is actively building a non-alcohol portfolio beyond beer — a strategic pivot with real implications for how it competes across occasions.
• JINRO, the world's best-selling spirits brand by volume, is launching its first-ever global campaign — a landmark moment that marks the soju category's most serious push yet into mainstream Western consumer consciousness.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — July 23, 2026

In this episode:
• Mondelez's marketing and sales leaders are publicly dismantling the traditional funnel — a structural shift that has direct implications for how major FMCG brands organise around the consumer.
• Heineken's acquisition of RainForest Water signals the brewer is actively building a non-alcohol portfolio beyond beer — a strategic pivot with real implications for how it competes across occasions.
• JINRO, the world's best-selling spirits brand by volume, is launching its first-ever global campaign — a landmark moment that marks the soju category's most serious push yet into mainstream Western consumer consciousness.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </content:encoded>
      <pubDate>Wed, 22 Jul 2026 18:05:15 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/f96b90c9/d427c2b0.mp3" length="12541702" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>387</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — July 23, 2026

In this episode:
• Mondelez's marketing and sales leaders are publicly dismantling the traditional funnel — a structural shift that has direct implications for how major FMCG brands organise around the consumer.
• Heineken's acquisition of RainForest Water signals the brewer is actively building a non-alcohol portfolio beyond beer — a strategic pivot with real implications for how it competes across occasions.
• JINRO, the world's best-selling spirits brand by volume, is launching its first-ever global campaign — a landmark moment that marks the soju category's most serious push yet into mainstream Western consumer consciousness.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily | Kraft Heinz, Disney enter long-term strategic | Zevia taps Cardi B to serve | Diageo Chair Plans Board Shake-Up, FT</title>
      <itunes:title>The FMCG Marketing Daily | Kraft Heinz, Disney enter long-term strategic | Zevia taps Cardi B to serve | Diageo Chair Plans Board Shake-Up, FT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">be695aba-276d-4004-8d86-44844c0114be</guid>
      <link>https://share.transistor.fm/s/c0b55c46</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — July 22, 2026

In this episode:
• Kraft Heinz is betting that a long-term Disney tie-up can do what price promotions can't — rebuild emotional relevance with family shoppers.
• Zevia is using its biggest-ever campaign with Cardi B to force a mainstream conversation about zero-sugar soft drinks — a direct challenge to Coca-Cola and PepsiCo's diet portfolios.
• Diageo's incoming board overhaul — focused on bringing in drinks-sector expertise — signals that the company's strategic reset goes all the way to the top.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — July 22, 2026

In this episode:
• Kraft Heinz is betting that a long-term Disney tie-up can do what price promotions can't — rebuild emotional relevance with family shoppers.
• Zevia is using its biggest-ever campaign with Cardi B to force a mainstream conversation about zero-sugar soft drinks — a direct challenge to Coca-Cola and PepsiCo's diet portfolios.
• Diageo's incoming board overhaul — focused on bringing in drinks-sector expertise — signals that the company's strategic reset goes all the way to the top.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </content:encoded>
      <pubDate>Tue, 21 Jul 2026 18:04:59 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/c0b55c46/fb32cdd7.mp3" length="12516717" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>385</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — July 22, 2026

In this episode:
• Kraft Heinz is betting that a long-term Disney tie-up can do what price promotions can't — rebuild emotional relevance with family shoppers.
• Zevia is using its biggest-ever campaign with Cardi B to force a mainstream conversation about zero-sugar soft drinks — a direct challenge to Coca-Cola and PepsiCo's diet portfolios.
• Diageo's incoming board overhaul — focused on bringing in drinks-sector expertise — signals that the company's strategic reset goes all the way to the top.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily | Cutwater stirs up hosting simplicity in | Heineken targets Spain's demand for 'premium' | Tracksuit Acquires AI Brand-Monitoring Startup Hall</title>
      <itunes:title>The FMCG Marketing Daily | Cutwater stirs up hosting simplicity in | Heineken targets Spain's demand for 'premium' | Tracksuit Acquires AI Brand-Monitoring Startup Hall</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b3d118d2-6115-4e10-88bf-efda7b16ccfb</guid>
      <link>https://share.transistor.fm/s/e64abb31</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — July 21, 2026

In this episode:
• AB InBev's Cutwater RTD brand is using a summer hosting platform to reframe canned cocktails as a lifestyle convenience play — a telling signal of how Big Beer is repositioning RTDs beyond the occasion.
• Heineken is launching Cruzcampo 1904 as a dedicated premium sub-brand in Spain, testing whether a heritage local lager can be repositioned upmarket without cannibalising its mass-market equity.
• Brand measurement platform Tracksuit — used by Unilever and others — has acquired AI monitoring startup Hall, signalling that real-time AI-powered brand equity tracking is fast becoming a standard expectation for FMCG marketing teams.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — July 21, 2026

In this episode:
• AB InBev's Cutwater RTD brand is using a summer hosting platform to reframe canned cocktails as a lifestyle convenience play — a telling signal of how Big Beer is repositioning RTDs beyond the occasion.
• Heineken is launching Cruzcampo 1904 as a dedicated premium sub-brand in Spain, testing whether a heritage local lager can be repositioned upmarket without cannibalising its mass-market equity.
• Brand measurement platform Tracksuit — used by Unilever and others — has acquired AI monitoring startup Hall, signalling that real-time AI-powered brand equity tracking is fast becoming a standard expectation for FMCG marketing teams.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </content:encoded>
      <pubDate>Mon, 20 Jul 2026 18:05:58 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/e64abb31/21aabf33.mp3" length="12597822" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>390</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — July 21, 2026

In this episode:
• AB InBev's Cutwater RTD brand is using a summer hosting platform to reframe canned cocktails as a lifestyle convenience play — a telling signal of how Big Beer is repositioning RTDs beyond the occasion.
• Heineken is launching Cruzcampo 1904 as a dedicated premium sub-brand in Spain, testing whether a heritage local lager can be repositioned upmarket without cannibalising its mass-market equity.
• Brand measurement platform Tracksuit — used by Unilever and others — has acquired AI monitoring startup Hall, signalling that real-time AI-powered brand equity tracking is fast becoming a standard expectation for FMCG marketing teams.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily | Campaign Trail: Yeti spells out consumer | Future of Marketing Briefing: What World | Sociable: YouTube highlights brand partnerships with</title>
      <itunes:title>The FMCG Marketing Daily | Campaign Trail: Yeti spells out consumer | Future of Marketing Briefing: What World | Sociable: YouTube highlights brand partnerships with</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">80a2ac52-e90b-49bf-b59e-b5f7b8dfc200</guid>
      <link>https://share.transistor.fm/s/16d5f074</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — July 20, 2026

In this episode:
• Yeti's new campaign uses deliberately provocative four-letter wordplay to connect outdoor consumer passions to brand identity — a masterclass in earned attention for premium lifestyle brands.
• The 2026 World Cup has produced a new kind of sports celebrity — one built on direct fan dialogue and social media — forcing FMCG brand managers to rethink how they evaluate and activate athlete partnerships.
• YouTube's new report on sports creator partnerships gives FMCG brand managers a data-backed roadmap for reaching high-engagement audiences through athletic influencers at a moment when sports fandom is peaking globally.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — July 20, 2026

In this episode:
• Yeti's new campaign uses deliberately provocative four-letter wordplay to connect outdoor consumer passions to brand identity — a masterclass in earned attention for premium lifestyle brands.
• The 2026 World Cup has produced a new kind of sports celebrity — one built on direct fan dialogue and social media — forcing FMCG brand managers to rethink how they evaluate and activate athlete partnerships.
• YouTube's new report on sports creator partnerships gives FMCG brand managers a data-backed roadmap for reaching high-engagement audiences through athletic influencers at a moment when sports fandom is peaking globally.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </content:encoded>
      <pubDate>Sun, 19 Jul 2026 18:05:20 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/16d5f074/7e73e163.mp3" length="12702759" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>397</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — July 20, 2026

In this episode:
• Yeti's new campaign uses deliberately provocative four-letter wordplay to connect outdoor consumer passions to brand identity — a masterclass in earned attention for premium lifestyle brands.
• The 2026 World Cup has produced a new kind of sports celebrity — one built on direct fan dialogue and social media — forcing FMCG brand managers to rethink how they evaluate and activate athlete partnerships.
• YouTube's new report on sports creator partnerships gives FMCG brand managers a data-backed roadmap for reaching high-engagement audiences through athletic influencers at a moment when sports fandom is peaking globally.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily | Heineken, Duvel 'eyeing Belgium's Haacht Brewery' | Skechers shifts big chunk of global | Kate Spade focused on 'reigniting the</title>
      <itunes:title>The FMCG Marketing Daily | Heineken, Duvel 'eyeing Belgium's Haacht Brewery' | Skechers shifts big chunk of global | Kate Spade focused on 'reigniting the</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3be10e53-5df5-451b-8323-cb002684d473</guid>
      <link>https://share.transistor.fm/s/a5e9e03e</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — July 19, 2026

In this episode:
• Two European beer majors are reportedly circling a Belgian independent brewer, signalling continued consolidation pressure in the craft and regional beer segment.
• Skechers has consolidated a significant portion of its global media buying with Horizon Global, marking one of the larger independent agency wins in footwear this year.
• Kate Spade has appointed a new CMO with an explicit mandate to restore brand desirability after years of over-distribution and equity dilution.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — July 19, 2026

In this episode:
• Two European beer majors are reportedly circling a Belgian independent brewer, signalling continued consolidation pressure in the craft and regional beer segment.
• Skechers has consolidated a significant portion of its global media buying with Horizon Global, marking one of the larger independent agency wins in footwear this year.
• Kate Spade has appointed a new CMO with an explicit mandate to restore brand desirability after years of over-distribution and equity dilution.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </content:encoded>
      <pubDate>Sat, 18 Jul 2026 18:05:20 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/a5e9e03e/7273e40e.mp3" length="12625113" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>392</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — July 19, 2026

In this episode:
• Two European beer majors are reportedly circling a Belgian independent brewer, signalling continued consolidation pressure in the craft and regional beer segment.
• Skechers has consolidated a significant portion of its global media buying with Horizon Global, marking one of the larger independent agency wins in footwear this year.
• Kate Spade has appointed a new CMO with an explicit mandate to restore brand desirability after years of over-distribution and equity dilution.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily | Coca-Cola suspends Fairlife production after ransomware | Coffee Mate stirs up summer fling | Walmart reveals soccer fans' World Cup</title>
      <itunes:title>The FMCG Marketing Daily | Coca-Cola suspends Fairlife production after ransomware | Coffee Mate stirs up summer fling | Walmart reveals soccer fans' World Cup</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a2902774-b48b-4fc2-becc-a083edcaf1ee</guid>
      <link>https://share.transistor.fm/s/308e9bd2</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — July 18, 2026

In this episode:
• A ransomware attack has forced Coca-Cola to halt production at its premium dairy brand Fairlife, exposing how cyber risk is now a front-line brand management crisis for FMCG companies.
• Nestlé's Coffee Mate is running a social-first summer campaign built around consumer passion and seasonal relevance, offering a live case study in how legacy creamer brands are fighting for cultural attention.
• Walmart's first-party data on 2026 World Cup shopping reveals concrete shifts in FMCG purchasing behaviour tied to the tournament, giving brand managers rare real-world evidence of how sports events drive category sales.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — July 18, 2026

In this episode:
• A ransomware attack has forced Coca-Cola to halt production at its premium dairy brand Fairlife, exposing how cyber risk is now a front-line brand management crisis for FMCG companies.
• Nestlé's Coffee Mate is running a social-first summer campaign built around consumer passion and seasonal relevance, offering a live case study in how legacy creamer brands are fighting for cultural attention.
• Walmart's first-party data on 2026 World Cup shopping reveals concrete shifts in FMCG purchasing behaviour tied to the tournament, giving brand managers rare real-world evidence of how sports events drive category sales.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </content:encoded>
      <pubDate>Fri, 17 Jul 2026 18:05:21 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/308e9bd2/4acef67a.mp3" length="12581678" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>389</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — July 18, 2026

In this episode:
• A ransomware attack has forced Coca-Cola to halt production at its premium dairy brand Fairlife, exposing how cyber risk is now a front-line brand management crisis for FMCG companies.
• Nestlé's Coffee Mate is running a social-first summer campaign built around consumer passion and seasonal relevance, offering a live case study in how legacy creamer brands are fighting for cultural attention.
• Walmart's first-party data on 2026 World Cup shopping reveals concrete shifts in FMCG purchasing behaviour tied to the tournament, giving brand managers rare real-world evidence of how sports events drive category sales.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily | Ben &amp; Jerry's Foundation says operations | How Dollar Shave Club uses generative | Brown-Forman faces big questions as CEO</title>
      <itunes:title>The FMCG Marketing Daily | Ben &amp; Jerry's Foundation says operations | How Dollar Shave Club uses generative | Brown-Forman faces big questions as CEO</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3530333c-ce0d-412f-9d51-6728db020e3b</guid>
      <link>https://share.transistor.fm/s/9e7fb8de</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — July 17, 2026

In this episode:
• The funding crisis at Ben &amp; Jerry's Foundation puts the brand's activist identity and purpose-led positioning under direct threat — a live stress test of what happens when brand values lose their financial backing.
• Dollar Shave Club is using generative AI not to cut costs but to accelerate creative experimentation — a challenger brand approach that reframes how FMCG marketers should think about AI's role in the creative process.
• As Brown-Forman's CEO prepares to leave, the spirits group faces a defining portfolio and brand strategy moment — with outside leadership increasingly on the table following moves by Diageo and Heineken.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — July 17, 2026

In this episode:
• The funding crisis at Ben &amp; Jerry's Foundation puts the brand's activist identity and purpose-led positioning under direct threat — a live stress test of what happens when brand values lose their financial backing.
• Dollar Shave Club is using generative AI not to cut costs but to accelerate creative experimentation — a challenger brand approach that reframes how FMCG marketers should think about AI's role in the creative process.
• As Brown-Forman's CEO prepares to leave, the spirits group faces a defining portfolio and brand strategy moment — with outside leadership increasingly on the table following moves by Diageo and Heineken.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </content:encoded>
      <pubDate>Thu, 16 Jul 2026 18:05:07 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/9e7fb8de/35d56285.mp3" length="12506339" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>385</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — July 17, 2026

In this episode:
• The funding crisis at Ben &amp; Jerry's Foundation puts the brand's activist identity and purpose-led positioning under direct threat — a live stress test of what happens when brand values lose their financial backing.
• Dollar Shave Club is using generative AI not to cut costs but to accelerate creative experimentation — a challenger brand approach that reframes how FMCG marketers should think about AI's role in the creative process.
• As Brown-Forman's CEO prepares to leave, the spirits group faces a defining portfolio and brand strategy moment — with outside leadership increasingly on the table following moves by Diageo and Heineken.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily | Neutrogena puts science above virality with | UK's CMA Launches Merger Inquiry Into | Spirits veteran to join UK firm</title>
      <itunes:title>The FMCG Marketing Daily | Neutrogena puts science above virality with | UK's CMA Launches Merger Inquiry Into | Spirits veteran to join UK firm</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0c7a50bd-5d5a-4333-bc31-14789f5030f8</guid>
      <link>https://share.transistor.fm/s/bfa68da7</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — July 16, 2026

In this episode:
• Neutrogena is deliberately rejecting the viral content playbook in favour of science-led credibility — a direct counter-positioning move in a beauty category increasingly defined by TikTok trends.
• The UK competition regulator has opened a formal investigation into Danone's acquisition of Huel, putting one of the most strategically significant challenger brand buyouts in recent FMCG history under scrutiny.
• UK spirits challenger Distil has appointed a former Diageo executive as CEO, signalling that independent spirits brands are increasingly raiding the major FMCG talent pool to accelerate brand-led growth strategies.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — July 16, 2026

In this episode:
• Neutrogena is deliberately rejecting the viral content playbook in favour of science-led credibility — a direct counter-positioning move in a beauty category increasingly defined by TikTok trends.
• The UK competition regulator has opened a formal investigation into Danone's acquisition of Huel, putting one of the most strategically significant challenger brand buyouts in recent FMCG history under scrutiny.
• UK spirits challenger Distil has appointed a former Diageo executive as CEO, signalling that independent spirits brands are increasingly raiding the major FMCG talent pool to accelerate brand-led growth strategies.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </content:encoded>
      <pubDate>Wed, 15 Jul 2026 18:05:13 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/bfa68da7/80259a37.mp3" length="12528633" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>386</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — July 16, 2026

In this episode:
• Neutrogena is deliberately rejecting the viral content playbook in favour of science-led credibility — a direct counter-positioning move in a beauty category increasingly defined by TikTok trends.
• The UK competition regulator has opened a formal investigation into Danone's acquisition of Huel, putting one of the most strategically significant challenger brand buyouts in recent FMCG history under scrutiny.
• UK spirits challenger Distil has appointed a former Diageo executive as CEO, signalling that independent spirits brands are increasingly raiding the major FMCG talent pool to accelerate brand-led growth strategies.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily | New oral care brand Ozen aims | Henkell Freixenet launches RTDs under I | Brands won this season of 'Love</title>
      <itunes:title>The FMCG Marketing Daily | New oral care brand Ozen aims | Henkell Freixenet launches RTDs under I | Brands won this season of 'Love</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">676edeac-3886-42d7-a51e-2451477f7720</guid>
      <link>https://share.transistor.fm/s/110b93cb</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — July 15, 2026

In this episode:
• A new oral care challenger brand built inside Mother's startup incubator is coming for the shelf space dominated by Colgate and Unilever's Signal.
• Henkell Freixenet is extending its mass-market I Heart wine brand into RTDs, betting that its existing brand equity can unlock a fast-growing convenience format.
• Love Island USA's ad sales surged 73% this season, making it one of the most commercially potent FMCG brand integration vehicles on streaming right now.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — July 15, 2026

In this episode:
• A new oral care challenger brand built inside Mother's startup incubator is coming for the shelf space dominated by Colgate and Unilever's Signal.
• Henkell Freixenet is extending its mass-market I Heart wine brand into RTDs, betting that its existing brand equity can unlock a fast-growing convenience format.
• Love Island USA's ad sales surged 73% this season, making it one of the most commercially potent FMCG brand integration vehicles on streaming right now.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </content:encoded>
      <pubDate>Tue, 14 Jul 2026 18:05:13 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/110b93cb/48e3ab38.mp3" length="12395252" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>378</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — July 15, 2026

In this episode:
• A new oral care challenger brand built inside Mother's startup incubator is coming for the shelf space dominated by Colgate and Unilever's Signal.
• Henkell Freixenet is extending its mass-market I Heart wine brand into RTDs, betting that its existing brand equity can unlock a fast-growing convenience format.
• Love Island USA's ad sales surged 73% this season, making it one of the most commercially potent FMCG brand integration vehicles on streaming right now.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily | Your brand might be invisible to | Renovation works best before it's needed | UK's Cawston Press expands shelf-stable range</title>
      <itunes:title>The FMCG Marketing Daily | Your brand might be invisible to | Renovation works best before it's needed | UK's Cawston Press expands shelf-stable range</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f375cdc0-02df-4aa3-8528-cf4bb32c4df0</guid>
      <link>https://share.transistor.fm/s/84816446</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — July 14, 2026

In this episode:
• A new analysis warns that FMCG brands optimised for search and social may be structurally absent from AI-generated recommendations — a visibility crisis brand managers cannot ignore.
• New NIQ analysis shows FMCG brands that renovate proactively — before sales decline — dramatically outperform those that renovate reactively, reframing renovation as a brand health investment rather than a rescue tactic.
• British soft drinks challenger Cawston Press is moving into functional juice shots, signalling how premium ambient brands are targeting the high-margin wellness occasion that larger FMCG players have struggled to own.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — July 14, 2026

In this episode:
• A new analysis warns that FMCG brands optimised for search and social may be structurally absent from AI-generated recommendations — a visibility crisis brand managers cannot ignore.
• New NIQ analysis shows FMCG brands that renovate proactively — before sales decline — dramatically outperform those that renovate reactively, reframing renovation as a brand health investment rather than a rescue tactic.
• British soft drinks challenger Cawston Press is moving into functional juice shots, signalling how premium ambient brands are targeting the high-margin wellness occasion that larger FMCG players have struggled to own.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </content:encoded>
      <pubDate>Mon, 13 Jul 2026 18:05:20 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/84816446/b892cd52.mp3" length="12786939" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>402</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — July 14, 2026

In this episode:
• A new analysis warns that FMCG brands optimised for search and social may be structurally absent from AI-generated recommendations — a visibility crisis brand managers cannot ignore.
• New NIQ analysis shows FMCG brands that renovate proactively — before sales decline — dramatically outperform those that renovate reactively, reframing renovation as a brand health investment rather than a rescue tactic.
• British soft drinks challenger Cawston Press is moving into functional juice shots, signalling how premium ambient brands are targeting the high-margin wellness occasion that larger FMCG players have struggled to own.

Hosted by Marco &amp; Klara. New episode every weekday.

Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — July 13, 2026</title>
      <itunes:title>The FMCG Marketing Daily — July 13, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c89e3759-6fe7-406d-87de-f3a1034c5ede</guid>
      <link>https://share.transistor.fm/s/81e8366a</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — July 13, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• A senior Diageo executive crossing into an independent wine group signals how big-FMCG talent is increasingly flowing toward premium specialist challengers.
• Aéropostale's shift from ads to entertainment-first content for Gen Alpha is a practical playbook any FMCG brand targeting the under-15 consumer needs to study now.
• A new wave of major media reviews is converging, and for FMCG CMOs that means agency relationships and media allocations built in a pre-AI world are about to be stress-tested all at once.

Hosted by Marco and Klara.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — July 13, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• A senior Diageo executive crossing into an independent wine group signals how big-FMCG talent is increasingly flowing toward premium specialist challengers.
• Aéropostale's shift from ads to entertainment-first content for Gen Alpha is a practical playbook any FMCG brand targeting the under-15 consumer needs to study now.
• A new wave of major media reviews is converging, and for FMCG CMOs that means agency relationships and media allocations built in a pre-AI world are about to be stress-tested all at once.

Hosted by Marco and Klara.]]>
      </content:encoded>
      <pubDate>Sun, 12 Jul 2026 18:05:08 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/81e8366a/0311a0ad.mp3" length="12718134" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>398</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — July 13, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• A senior Diageo executive crossing into an independent wine group signals how big-FMCG talent is increasingly flowing toward premium specialist challengers.
• Aéropostale's shift from ads to entertainment-first content for Gen Alpha is a practical playbook any FMCG brand targeting the under-15 consumer needs to study now.
• A new wave of major media reviews is converging, and for FMCG CMOs that means agency relationships and media allocations built in a pre-AI world are about to be stress-tested all at once.

Hosted by Marco and Klara.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — July 12, 2026</title>
      <itunes:title>The FMCG Marketing Daily — July 12, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">cc4f2ef5-66d5-46bc-9bac-7b20e6d5a7d7</guid>
      <link>https://share.transistor.fm/s/0b3cc334</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — July 12, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• A major French spirits group makes a full acquisition of a Dutch alcohol-free cocktail brand, signalling that no/low alcohol is now a strategic portfolio priority rather than an experimental bet.
• New ad spend estimates reveal Nike and Adidas are taking fundamentally opposite media strategies at the World Cup midpoint, offering brand managers a live split-test in major sports sponsorship activation.
• Physicians Formula is deliberately mining a specific era of internet beauty culture to reactivate brand relevance — a nostalgia-as-strategy play that has direct lessons for any FMCG brand sitting on dormant brand equity.

Hosted by Marco and Klara.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — July 12, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• A major French spirits group makes a full acquisition of a Dutch alcohol-free cocktail brand, signalling that no/low alcohol is now a strategic portfolio priority rather than an experimental bet.
• New ad spend estimates reveal Nike and Adidas are taking fundamentally opposite media strategies at the World Cup midpoint, offering brand managers a live split-test in major sports sponsorship activation.
• Physicians Formula is deliberately mining a specific era of internet beauty culture to reactivate brand relevance — a nostalgia-as-strategy play that has direct lessons for any FMCG brand sitting on dormant brand equity.

Hosted by Marco and Klara.]]>
      </content:encoded>
      <pubDate>Sat, 11 Jul 2026 18:05:21 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/0b3cc334/6831c8a1.mp3" length="12464056" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>382</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — July 12, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• A major French spirits group makes a full acquisition of a Dutch alcohol-free cocktail brand, signalling that no/low alcohol is now a strategic portfolio priority rather than an experimental bet.
• New ad spend estimates reveal Nike and Adidas are taking fundamentally opposite media strategies at the World Cup midpoint, offering brand managers a live split-test in major sports sponsorship activation.
• Physicians Formula is deliberately mining a specific era of internet beauty culture to reactivate brand relevance — a nostalgia-as-strategy play that has direct lessons for any FMCG brand sitting on dormant brand equity.

Hosted by Marco and Klara.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — July 11, 2026</title>
      <itunes:title>The FMCG Marketing Daily — July 11, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">cb71e4c5-8d0d-4d5d-9adf-943e1db2d0ec</guid>
      <link>https://share.transistor.fm/s/4015ec7a</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — July 11, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Reckitt's $400M US media account stays with Zenith while WPP holds Europe — a split-agency model that signals how major FMCG players are restructuring media relationships by region.
• Unilever is running a 300,000-strong creator network using AI for vetting and workflows — but is deliberately keeping human judgment at the centre of creative decisions.
• PepsiCo's Q2 results reveal a widening performance gap between its international and North American businesses — a strategic inflection point with direct implications for where the company directs brand investment.

Hosted by Marco and Klara.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — July 11, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Reckitt's $400M US media account stays with Zenith while WPP holds Europe — a split-agency model that signals how major FMCG players are restructuring media relationships by region.
• Unilever is running a 300,000-strong creator network using AI for vetting and workflows — but is deliberately keeping human judgment at the centre of creative decisions.
• PepsiCo's Q2 results reveal a widening performance gap between its international and North American businesses — a strategic inflection point with direct implications for where the company directs brand investment.

Hosted by Marco and Klara.]]>
      </content:encoded>
      <pubDate>Fri, 10 Jul 2026 18:05:25 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/4015ec7a/708b45ab.mp3" length="12469438" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>382</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — July 11, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Reckitt's $400M US media account stays with Zenith while WPP holds Europe — a split-agency model that signals how major FMCG players are restructuring media relationships by region.
• Unilever is running a 300,000-strong creator network using AI for vetting and workflows — but is deliberately keeping human judgment at the centre of creative decisions.
• PepsiCo's Q2 results reveal a widening performance gap between its international and North American businesses — a strategic inflection point with direct implications for where the company directs brand investment.

Hosted by Marco and Klara.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — July 10, 2026</title>
      <itunes:title>The FMCG Marketing Daily — July 10, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">7951ebdf-94bb-4238-b1b6-77fe495cb7c3</guid>
      <link>https://share.transistor.fm/s/ba214ac1</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — July 10, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Mike's Hard Lemonade is pioneering bespoke branded entertainment partnerships on Netflix, signalling a new frontier for FMCG drinks brands beyond traditional TV spots.
• The EU's EmpCo Directive — targeting misleading sustainability claims — is set to cost German retailers hundreds of millions, with direct consequences for how FMCG brands communicate green credentials across Europe.
• Nordic confectionery challenger Cloetta is bringing its CandyKing Pick &amp; Mix concept to US grocery retail for the first time, testing whether a highly experiential, format-led brand can crack America's crowded sweet aisle.

Hosted by Marco and Klara.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — July 10, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Mike's Hard Lemonade is pioneering bespoke branded entertainment partnerships on Netflix, signalling a new frontier for FMCG drinks brands beyond traditional TV spots.
• The EU's EmpCo Directive — targeting misleading sustainability claims — is set to cost German retailers hundreds of millions, with direct consequences for how FMCG brands communicate green credentials across Europe.
• Nordic confectionery challenger Cloetta is bringing its CandyKing Pick &amp; Mix concept to US grocery retail for the first time, testing whether a highly experiential, format-led brand can crack America's crowded sweet aisle.

Hosted by Marco and Klara.]]>
      </content:encoded>
      <pubDate>Thu, 09 Jul 2026 18:05:41 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/ba214ac1/9f9454c5.mp3" length="12582831" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>389</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — July 10, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Mike's Hard Lemonade is pioneering bespoke branded entertainment partnerships on Netflix, signalling a new frontier for FMCG drinks brands beyond traditional TV spots.
• The EU's EmpCo Directive — targeting misleading sustainability claims — is set to cost German retailers hundreds of millions, with direct consequences for how FMCG brands communicate green credentials across Europe.
• Nordic confectionery challenger Cloetta is bringing its CandyKing Pick &amp; Mix concept to US grocery retail for the first time, testing whether a highly experiential, format-led brand can crack America's crowded sweet aisle.

Hosted by Marco and Klara.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — July 09, 2026</title>
      <itunes:title>The FMCG Marketing Daily — July 09, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">89768fd0-f114-4a8f-a6dc-e35bf3e6b0e9</guid>
      <link>https://share.transistor.fm/s/7f8e14f8</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — July 09, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Henkel has officially closed its acquisition of Olaplex, reshaping the professional and retail haircare competitive landscape in a single move.
• PepsiCo's Doritos is using its Formula 1 partnership as a always-on global brand platform rather than a one-off sponsorship activation — and the strategy has direct lessons for FMCG marketers chasing year-round relevance.
• PepsiCo is relaunching Quaker into the US beverage aisle with a protein-led product — a bold brand extension bet on a name better known for porridge than drinks.

Hosted by Marco and Klara.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — July 09, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Henkel has officially closed its acquisition of Olaplex, reshaping the professional and retail haircare competitive landscape in a single move.
• PepsiCo's Doritos is using its Formula 1 partnership as a always-on global brand platform rather than a one-off sponsorship activation — and the strategy has direct lessons for FMCG marketers chasing year-round relevance.
• PepsiCo is relaunching Quaker into the US beverage aisle with a protein-led product — a bold brand extension bet on a name better known for porridge than drinks.

Hosted by Marco and Klara.]]>
      </content:encoded>
      <pubDate>Wed, 08 Jul 2026 18:05:21 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/7f8e14f8/b539f253.mp3" length="12354123" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>375</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — July 09, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Henkel has officially closed its acquisition of Olaplex, reshaping the professional and retail haircare competitive landscape in a single move.
• PepsiCo's Doritos is using its Formula 1 partnership as a always-on global brand platform rather than a one-off sponsorship activation — and the strategy has direct lessons for FMCG marketers chasing year-round relevance.
• PepsiCo is relaunching Quaker into the US beverage aisle with a protein-led product — a bold brand extension bet on a name better known for porridge than drinks.

Hosted by Marco and Klara.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — July 08, 2026</title>
      <itunes:title>The FMCG Marketing Daily — July 08, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">7386df9d-1313-4b22-8a37-d24975bbcdbc</guid>
      <link>https://share.transistor.fm/s/75b3376b</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — July 08, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Mars is doubling down on Twix's 'Two Is More Than One' brand platform with a high-craft comedy campaign that tests whether creative distinctiveness can drive salience in a crowded snacking market.
• Diageo's closure of the Aviation Gin flagship distillery exposes the fragility of celebrity-anchored brand experience strategies when the parent company faces a sustained sales downturn.
• Dollar Shave Club's move to produce 90% of its advertising in-house — with AI absorbing the remaining agency work — is a direct challenge to how challenger FMCG brands structure their marketing operations and manage creative output at scale.

Hosted by Marco and Klara.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — July 08, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Mars is doubling down on Twix's 'Two Is More Than One' brand platform with a high-craft comedy campaign that tests whether creative distinctiveness can drive salience in a crowded snacking market.
• Diageo's closure of the Aviation Gin flagship distillery exposes the fragility of celebrity-anchored brand experience strategies when the parent company faces a sustained sales downturn.
• Dollar Shave Club's move to produce 90% of its advertising in-house — with AI absorbing the remaining agency work — is a direct challenge to how challenger FMCG brands structure their marketing operations and manage creative output at scale.

Hosted by Marco and Klara.]]>
      </content:encoded>
      <pubDate>Tue, 07 Jul 2026 18:05:27 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/75b3376b/9c88cfd0.mp3" length="12393714" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>378</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — July 08, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Mars is doubling down on Twix's 'Two Is More Than One' brand platform with a high-craft comedy campaign that tests whether creative distinctiveness can drive salience in a crowded snacking market.
• Diageo's closure of the Aviation Gin flagship distillery exposes the fragility of celebrity-anchored brand experience strategies when the parent company faces a sustained sales downturn.
• Dollar Shave Club's move to produce 90% of its advertising in-house — with AI absorbing the remaining agency work — is a direct challenge to how challenger FMCG brands structure their marketing operations and manage creative output at scale.

Hosted by Marco and Klara.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — July 07, 2026</title>
      <itunes:title>The FMCG Marketing Daily — July 07, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">51afd4a5-6c2a-4c0e-9bef-5e4a5dd0e6d8</guid>
      <link>https://share.transistor.fm/s/b9cf8622</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — July 07, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• A formal watchdog complaint accusing major brewers of faking craft credentials puts brand authenticity and origin claims directly in the regulatory crosshairs.
• Pringles' polarising hot dog bun flavour launch is a real-time case study in whether deliberate consumer bafflement is a viable FMCG innovation strategy.
• As America marks a landmark anniversary in a deeply polarised climate, FMCG brands are being forced to decide in real time whether to speak, stay silent, or find a third way.

Hosted by Marco and Klara.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — July 07, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• A formal watchdog complaint accusing major brewers of faking craft credentials puts brand authenticity and origin claims directly in the regulatory crosshairs.
• Pringles' polarising hot dog bun flavour launch is a real-time case study in whether deliberate consumer bafflement is a viable FMCG innovation strategy.
• As America marks a landmark anniversary in a deeply polarised climate, FMCG brands are being forced to decide in real time whether to speak, stay silent, or find a third way.

Hosted by Marco and Klara.]]>
      </content:encoded>
      <pubDate>Mon, 06 Jul 2026 18:05:04 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/b9cf8622/dc48d052.mp3" length="12671239" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>395</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — July 07, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• A formal watchdog complaint accusing major brewers of faking craft credentials puts brand authenticity and origin claims directly in the regulatory crosshairs.
• Pringles' polarising hot dog bun flavour launch is a real-time case study in whether deliberate consumer bafflement is a viable FMCG innovation strategy.
• As America marks a landmark anniversary in a deeply polarised climate, FMCG brands are being forced to decide in real time whether to speak, stay silent, or find a third way.

Hosted by Marco and Klara.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — July 06, 2026</title>
      <itunes:title>The FMCG Marketing Daily — July 06, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ac2b7ca9-132c-4ea9-8335-1ab445315920</guid>
      <link>https://share.transistor.fm/s/a1b7dada</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — July 06, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• A European dairy brand is crossing into beauty-from-within beverages, signalling how FMCG incumbents are blurring category lines to chase functional drink growth.
• New NielsenIQ data commissioned by Ulta Beauty reveals how Gen Alpha's beauty motivations and purchase drivers differ sharply from older cohorts — intelligence that FMCG personal care brands cannot afford to ignore.
• Brands are bypassing traditional broadcast sponsorship to embed creators directly at World Cup venues — a structural shift in how FMCG companies are buying cultural relevance at major sporting events.

Hosted by Marco and Klara.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — July 06, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• A European dairy brand is crossing into beauty-from-within beverages, signalling how FMCG incumbents are blurring category lines to chase functional drink growth.
• New NielsenIQ data commissioned by Ulta Beauty reveals how Gen Alpha's beauty motivations and purchase drivers differ sharply from older cohorts — intelligence that FMCG personal care brands cannot afford to ignore.
• Brands are bypassing traditional broadcast sponsorship to embed creators directly at World Cup venues — a structural shift in how FMCG companies are buying cultural relevance at major sporting events.

Hosted by Marco and Klara.]]>
      </content:encoded>
      <pubDate>Sun, 05 Jul 2026 18:04:59 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/a1b7dada/72cbff9c.mp3" length="12695840" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>396</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — July 06, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• A European dairy brand is crossing into beauty-from-within beverages, signalling how FMCG incumbents are blurring category lines to chase functional drink growth.
• New NielsenIQ data commissioned by Ulta Beauty reveals how Gen Alpha's beauty motivations and purchase drivers differ sharply from older cohorts — intelligence that FMCG personal care brands cannot afford to ignore.
• Brands are bypassing traditional broadcast sponsorship to embed creators directly at World Cup venues — a structural shift in how FMCG companies are buying cultural relevance at major sporting events.

Hosted by Marco and Klara.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — July 05, 2026</title>
      <itunes:title>The FMCG Marketing Daily — July 05, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3b62c957-0c69-4772-9216-add0acf545e7</guid>
      <link>https://share.transistor.fm/s/4cf78842</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — July 05, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• A challenger condiment brand is using the World Cup moment to drive trial and category disruption — a live case study in how smaller FMCG brands can punch above their weight during major sporting events.
• A wave of infant formula recalls linked to FDA capacity cuts is creating a regulatory and reputational crisis for FMCG brands in one of the most trust-sensitive categories in consumer goods.
• Beauty and personal care FMCG brands are seizing the World Cup as a mainstream cultural platform, signalling a fundamental shift in how non-sports categories are finding relevance in live sporting moments.

Hosted by Marco and Klara.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — July 05, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• A challenger condiment brand is using the World Cup moment to drive trial and category disruption — a live case study in how smaller FMCG brands can punch above their weight during major sporting events.
• A wave of infant formula recalls linked to FDA capacity cuts is creating a regulatory and reputational crisis for FMCG brands in one of the most trust-sensitive categories in consumer goods.
• Beauty and personal care FMCG brands are seizing the World Cup as a mainstream cultural platform, signalling a fundamental shift in how non-sports categories are finding relevance in live sporting moments.

Hosted by Marco and Klara.]]>
      </content:encoded>
      <pubDate>Sat, 04 Jul 2026 18:05:11 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/4cf78842/5187f13d.mp3" length="12607432" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>391</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — July 05, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• A challenger condiment brand is using the World Cup moment to drive trial and category disruption — a live case study in how smaller FMCG brands can punch above their weight during major sporting events.
• A wave of infant formula recalls linked to FDA capacity cuts is creating a regulatory and reputational crisis for FMCG brands in one of the most trust-sensitive categories in consumer goods.
• Beauty and personal care FMCG brands are seizing the World Cup as a mainstream cultural platform, signalling a fundamental shift in how non-sports categories are finding relevance in live sporting moments.

Hosted by Marco and Klara.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — July 04, 2026</title>
      <itunes:title>The FMCG Marketing Daily — July 04, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4d2c40e7-56c3-44d6-9589-ab875f8671e4</guid>
      <link>https://share.transistor.fm/s/3ba7e43b</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — July 04, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Unilever's Marmite has pulled off a live brand name change — temporarily rebranding to 'WeMite' to celebrate England's World Cup progression, making it one of the most reactive FMCG activations of the tournament.
• Tom Holland's non-alcoholic beer brand Bero is building a co-branding playbook that shows how celebrity-founded challenger drinks brands can punch above their weight by choosing brand partners strategically rather than relying on founder fame alone.
• Major food and beverage companies are now using TikTok Shop not just as a sales channel but as a real-time product innovation lab — fundamentally changing how new FMCG products are conceived, tested, and launched.

Hosted by Marco and Klara.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — July 04, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Unilever's Marmite has pulled off a live brand name change — temporarily rebranding to 'WeMite' to celebrate England's World Cup progression, making it one of the most reactive FMCG activations of the tournament.
• Tom Holland's non-alcoholic beer brand Bero is building a co-branding playbook that shows how celebrity-founded challenger drinks brands can punch above their weight by choosing brand partners strategically rather than relying on founder fame alone.
• Major food and beverage companies are now using TikTok Shop not just as a sales channel but as a real-time product innovation lab — fundamentally changing how new FMCG products are conceived, tested, and launched.

Hosted by Marco and Klara.]]>
      </content:encoded>
      <pubDate>Fri, 03 Jul 2026 18:05:33 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/3ba7e43b/682131e0.mp3" length="12458291" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>382</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — July 04, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Unilever's Marmite has pulled off a live brand name change — temporarily rebranding to 'WeMite' to celebrate England's World Cup progression, making it one of the most reactive FMCG activations of the tournament.
• Tom Holland's non-alcoholic beer brand Bero is building a co-branding playbook that shows how celebrity-founded challenger drinks brands can punch above their weight by choosing brand partners strategically rather than relying on founder fame alone.
• Major food and beverage companies are now using TikTok Shop not just as a sales channel but as a real-time product innovation lab — fundamentally changing how new FMCG products are conceived, tested, and launched.

Hosted by Marco and Klara.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — July 03, 2026</title>
      <itunes:title>The FMCG Marketing Daily — July 03, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6b83105b-1aa7-41f2-8ebc-a48bad4236a3</guid>
      <link>https://share.transistor.fm/s/94d3fa44</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — July 03, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Unilever's Dove Men+Care is using a live product reformulation as the campaign itself — turning a technical R&amp;D decision into a consumer-facing brand moment on Strava and social media.
• Nestlé has publicly signalled it will pass falling coffee bean costs through to retail prices — a brand positioning move as much as a pricing one, at a moment when consumer trust in FMCG pricing is at a low.
• India's food safety regulator FSSAI has issued notices to six energy drink brands over misleading advertising and labelling claims — a regulatory crackdown with direct implications for how beverage brands communicate functional benefits globally.

Hosted by Marco and Klara.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — July 03, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Unilever's Dove Men+Care is using a live product reformulation as the campaign itself — turning a technical R&amp;D decision into a consumer-facing brand moment on Strava and social media.
• Nestlé has publicly signalled it will pass falling coffee bean costs through to retail prices — a brand positioning move as much as a pricing one, at a moment when consumer trust in FMCG pricing is at a low.
• India's food safety regulator FSSAI has issued notices to six energy drink brands over misleading advertising and labelling claims — a regulatory crackdown with direct implications for how beverage brands communicate functional benefits globally.

Hosted by Marco and Klara.]]>
      </content:encoded>
      <pubDate>Thu, 02 Jul 2026 18:05:36 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/94d3fa44/1edc4e38.mp3" length="12562843" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>388</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — July 03, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Unilever's Dove Men+Care is using a live product reformulation as the campaign itself — turning a technical R&amp;D decision into a consumer-facing brand moment on Strava and social media.
• Nestlé has publicly signalled it will pass falling coffee bean costs through to retail prices — a brand positioning move as much as a pricing one, at a moment when consumer trust in FMCG pricing is at a low.
• India's food safety regulator FSSAI has issued notices to six energy drink brands over misleading advertising and labelling claims — a regulatory crackdown with direct implications for how beverage brands communicate functional benefits globally.

Hosted by Marco and Klara.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — July 02, 2026</title>
      <itunes:title>The FMCG Marketing Daily — July 02, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0bf79690-6583-4c6a-b2b8-85925c82a817</guid>
      <link>https://share.transistor.fm/s/6c121da8</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — July 02, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• The Mazola owner is publicly attributing a shrinking US cooking oil market to ICE immigration enforcement — a stark example of how political and social policy is now a direct driver of FMCG category volume.
• Edrington's falling revenue confirms that the premium spirits trade-up trend that drove a decade of category growth has stalled, putting brand managers across the drinks sector on notice.
• A potential 20% spirits tax hike in Germany — one of Europe's largest drinks markets — is a direct regulatory threat to the pricing and portfolio strategies of every major FMCG drinks company operating in the region.

Hosted by Marco and Klara.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — July 02, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• The Mazola owner is publicly attributing a shrinking US cooking oil market to ICE immigration enforcement — a stark example of how political and social policy is now a direct driver of FMCG category volume.
• Edrington's falling revenue confirms that the premium spirits trade-up trend that drove a decade of category growth has stalled, putting brand managers across the drinks sector on notice.
• A potential 20% spirits tax hike in Germany — one of Europe's largest drinks markets — is a direct regulatory threat to the pricing and portfolio strategies of every major FMCG drinks company operating in the region.

Hosted by Marco and Klara.]]>
      </content:encoded>
      <pubDate>Wed, 01 Jul 2026 18:05:34 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/6c121da8/e0193375.mp3" length="12664705" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>394</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — July 02, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• The Mazola owner is publicly attributing a shrinking US cooking oil market to ICE immigration enforcement — a stark example of how political and social policy is now a direct driver of FMCG category volume.
• Edrington's falling revenue confirms that the premium spirits trade-up trend that drove a decade of category growth has stalled, putting brand managers across the drinks sector on notice.
• A potential 20% spirits tax hike in Germany — one of Europe's largest drinks markets — is a direct regulatory threat to the pricing and portfolio strategies of every major FMCG drinks company operating in the region.

Hosted by Marco and Klara.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — July 01, 2026</title>
      <itunes:title>The FMCG Marketing Daily — July 01, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">38811ca4-b7df-4e16-8b7e-8c85c373da2b</guid>
      <link>https://share.transistor.fm/s/78b3d1dd</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — July 01, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Tango is betting that reviving 'You Know When You've Been Tango'd' after a 24-year absence can reconnect a legacy soft drink brand with both nostalgic adults and new younger consumers.
• A French court ruling that Volvic's environmental packaging claims are misleading puts Danone at the centre of a landmark greenwashing case with direct implications for how FMCG brands make sustainability claims on-pack.
• As national identity becomes a persistent consumer lens rather than a seasonal moment, FMCG brands are being forced to decide whether patriotism is a long-term brand platform or a values minefield they cannot afford to enter.

Hosted by Marco and Klara.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — July 01, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Tango is betting that reviving 'You Know When You've Been Tango'd' after a 24-year absence can reconnect a legacy soft drink brand with both nostalgic adults and new younger consumers.
• A French court ruling that Volvic's environmental packaging claims are misleading puts Danone at the centre of a landmark greenwashing case with direct implications for how FMCG brands make sustainability claims on-pack.
• As national identity becomes a persistent consumer lens rather than a seasonal moment, FMCG brands are being forced to decide whether patriotism is a long-term brand platform or a values minefield they cannot afford to enter.

Hosted by Marco and Klara.]]>
      </content:encoded>
      <pubDate>Tue, 30 Jun 2026 18:04:55 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/78b3d1dd/43d1bbbd.mp3" length="12508261" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>385</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — July 01, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Tango is betting that reviving 'You Know When You've Been Tango'd' after a 24-year absence can reconnect a legacy soft drink brand with both nostalgic adults and new younger consumers.
• A French court ruling that Volvic's environmental packaging claims are misleading puts Danone at the centre of a landmark greenwashing case with direct implications for how FMCG brands make sustainability claims on-pack.
• As national identity becomes a persistent consumer lens rather than a seasonal moment, FMCG brands are being forced to decide whether patriotism is a long-term brand platform or a values minefield they cannot afford to enter.

Hosted by Marco and Klara.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — June 30, 2026</title>
      <itunes:title>The FMCG Marketing Daily — June 30, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e9ba83b9-baca-4d60-a5e9-947893ad8ab3</guid>
      <link>https://share.transistor.fm/s/2b9bc6fc</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — June 30, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Dr. Beckmann is turning a textile waste insight — white clothing is the most landfill-bound colour — into a purpose-led campaign that positions a laundry challenger brand squarely in the sustainability conversation.
• The Honest Company is betting that radical honesty about the messy realities of women's bathroom routines can carve out a distinct brand voice in the crowded personal care challenger space.
• NielsenIQ's new analysis reframes product renovation not as a defensive cost exercise but as an underutilised growth lever for FMCG brands navigating a market where true innovation is increasingly expensive and risky.

Hosted by Marco and Klara.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — June 30, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Dr. Beckmann is turning a textile waste insight — white clothing is the most landfill-bound colour — into a purpose-led campaign that positions a laundry challenger brand squarely in the sustainability conversation.
• The Honest Company is betting that radical honesty about the messy realities of women's bathroom routines can carve out a distinct brand voice in the crowded personal care challenger space.
• NielsenIQ's new analysis reframes product renovation not as a defensive cost exercise but as an underutilised growth lever for FMCG brands navigating a market where true innovation is increasingly expensive and risky.

Hosted by Marco and Klara.]]>
      </content:encoded>
      <pubDate>Mon, 29 Jun 2026 18:05:50 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/2b9bc6fc/68c0b0fe.mp3" length="12690843" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>396</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — June 30, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Dr. Beckmann is turning a textile waste insight — white clothing is the most landfill-bound colour — into a purpose-led campaign that positions a laundry challenger brand squarely in the sustainability conversation.
• The Honest Company is betting that radical honesty about the messy realities of women's bathroom routines can carve out a distinct brand voice in the crowded personal care challenger space.
• NielsenIQ's new analysis reframes product renovation not as a defensive cost exercise but as an underutilised growth lever for FMCG brands navigating a market where true innovation is increasingly expensive and risky.

Hosted by Marco and Klara.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — June 29, 2026</title>
      <itunes:title>The FMCG Marketing Daily — June 29, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c8a56742-9c39-4686-b5a7-587683f94689</guid>
      <link>https://share.transistor.fm/s/4464b298</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — June 29, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• SheaMoisture's Silk Press in a Bottle campaign shows how deep consumer listening before launch — not after — is what drives millions of organic views for challenger beauty brands.
• Hard campaign performance data on the Nike vs Adidas World Cup battle offers FMCG brand managers a live case study in how sponsorship spend translates — or fails to translate — into measurable brand equity during a mega-event.
• IKEA Canada's World Cup campaign — turning flat-pack furniture into national flags — is a sharp example of how non-endemic brands can credibly enter a sporting moment by anchoring the idea in their own product truth rather than chasing the game.

Hosted by Marco and Klara.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — June 29, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• SheaMoisture's Silk Press in a Bottle campaign shows how deep consumer listening before launch — not after — is what drives millions of organic views for challenger beauty brands.
• Hard campaign performance data on the Nike vs Adidas World Cup battle offers FMCG brand managers a live case study in how sponsorship spend translates — or fails to translate — into measurable brand equity during a mega-event.
• IKEA Canada's World Cup campaign — turning flat-pack furniture into national flags — is a sharp example of how non-endemic brands can credibly enter a sporting moment by anchoring the idea in their own product truth rather than chasing the game.

Hosted by Marco and Klara.]]>
      </content:encoded>
      <pubDate>Sun, 28 Jun 2026 18:05:29 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/4464b298/3b6a8b95.mp3" length="12785401" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>402</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — June 29, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• SheaMoisture's Silk Press in a Bottle campaign shows how deep consumer listening before launch — not after — is what drives millions of organic views for challenger beauty brands.
• Hard campaign performance data on the Nike vs Adidas World Cup battle offers FMCG brand managers a live case study in how sponsorship spend translates — or fails to translate — into measurable brand equity during a mega-event.
• IKEA Canada's World Cup campaign — turning flat-pack furniture into national flags — is a sharp example of how non-endemic brands can credibly enter a sporting moment by anchoring the idea in their own product truth rather than chasing the game.

Hosted by Marco and Klara.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — June 28, 2026</title>
      <itunes:title>The FMCG Marketing Daily — June 28, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">27601284-fbcc-4029-878b-7c799ba519f6</guid>
      <link>https://share.transistor.fm/s/1ad41736</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — June 28, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Heineken's documentary-style campaign work powered LePub Milan to Cannes Lions Agency of the Year, making it a live case study in how FMCG briefs can define agency trajectories.
• Ferrero is exiting private-label ice cream production entirely, selling its Italian factory and doubling down exclusively on branded lines like Nutella, Kinder Bueno, and Ferrero Rocher — a sharp statement about where the company believes its margin and equity actually live.
• New research shows 49% of senior marketers still cannot prove the business value of their ad creative — a structural credibility problem that sits at the heart of every FMCG brand's budget conversation.

Fun fact: The average supermarket loyalty card program loses money on its top 20% of coupon-redeemers, who strategically 'cherry-pick' discounted items without ever buying full-margin products — a behavior Kroger's data science team famously called 'deal surfers,' estimated to cost the retailer hundreds of millions annually before they restructured their rewards tiers in 2019. Most brand managers assume heavy coupon users are their best customers, but the data consistently shows the opposite.

Hosted by Marco and Klara.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — June 28, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Heineken's documentary-style campaign work powered LePub Milan to Cannes Lions Agency of the Year, making it a live case study in how FMCG briefs can define agency trajectories.
• Ferrero is exiting private-label ice cream production entirely, selling its Italian factory and doubling down exclusively on branded lines like Nutella, Kinder Bueno, and Ferrero Rocher — a sharp statement about where the company believes its margin and equity actually live.
• New research shows 49% of senior marketers still cannot prove the business value of their ad creative — a structural credibility problem that sits at the heart of every FMCG brand's budget conversation.

Fun fact: The average supermarket loyalty card program loses money on its top 20% of coupon-redeemers, who strategically 'cherry-pick' discounted items without ever buying full-margin products — a behavior Kroger's data science team famously called 'deal surfers,' estimated to cost the retailer hundreds of millions annually before they restructured their rewards tiers in 2019. Most brand managers assume heavy coupon users are their best customers, but the data consistently shows the opposite.

Hosted by Marco and Klara.]]>
      </content:encoded>
      <pubDate>Sat, 27 Jun 2026 18:05:43 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/1ad41736/cee84fbe.mp3" length="13369281" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>438</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — June 28, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Heineken's documentary-style campaign work powered LePub Milan to Cannes Lions Agency of the Year, making it a live case study in how FMCG briefs can define agency trajectories.
• Ferrero is exiting private-label ice cream production entirely, selling its Italian factory and doubling down exclusively on branded lines like Nutella, Kinder Bueno, and Ferrero Rocher — a sharp statement about where the company believes its margin and equity actually live.
• New research shows 49% of senior marketers still cannot prove the business value of their ad creative — a structural credibility problem that sits at the heart of every FMCG brand's budget conversation.

Fun fact: The average supermarket loyalty card program loses money on its top 20% of coupon-redeemers, who strategically 'cherry-pick' discounted items without ever buying full-margin products — a behavior Kroger's data science team famously called 'deal surfers,' estimated to cost the retailer hundreds of millions annually before they restructured their rewards tiers in 2019. Most brand managers assume heavy coupon users are their best customers, but the data consistently shows the opposite.

Hosted by Marco and Klara.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — June 27, 2026</title>
      <itunes:title>The FMCG Marketing Daily — June 27, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3389fa85-e44e-4d3f-aeca-580d98ec18a6</guid>
      <link>https://share.transistor.fm/s/49344595</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — June 27, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• A senior leadership departure at Coca-Cola's most important operating unit raises immediate questions about strategic continuity across the North American portfolio.
• Mars is launching Trü-Frü — frozen fruit coated in chocolate — into the Spanish market, marking a significant category extension move for one of FMCG's biggest confectionery players.
• The founders of Nütrl — the RTD brand acquired by AB InBev — are now backing a challenger tequila label, signalling where smart spirits entrepreneurs think the next category disruption is coming from.

Fun fact: The color red on food and beverage packaging has been shown in multiple retail studies to increase perceived sweetness by up to 10-12% — meaning consumers literally taste products differently based on pack color alone, with no formula change. Coca-Cola's dominance of red in the cola category isn't just brand equity; it's actively shaping how millions of people experience the product's flavor before a single sip.

Hosted by Marco and Klara.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — June 27, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• A senior leadership departure at Coca-Cola's most important operating unit raises immediate questions about strategic continuity across the North American portfolio.
• Mars is launching Trü-Frü — frozen fruit coated in chocolate — into the Spanish market, marking a significant category extension move for one of FMCG's biggest confectionery players.
• The founders of Nütrl — the RTD brand acquired by AB InBev — are now backing a challenger tequila label, signalling where smart spirits entrepreneurs think the next category disruption is coming from.

Fun fact: The color red on food and beverage packaging has been shown in multiple retail studies to increase perceived sweetness by up to 10-12% — meaning consumers literally taste products differently based on pack color alone, with no formula change. Coca-Cola's dominance of red in the cola category isn't just brand equity; it's actively shaping how millions of people experience the product's flavor before a single sip.

Hosted by Marco and Klara.]]>
      </content:encoded>
      <pubDate>Fri, 26 Jun 2026 18:05:36 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/49344595/4ee9b446.mp3" length="12894182" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>409</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — June 27, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• A senior leadership departure at Coca-Cola's most important operating unit raises immediate questions about strategic continuity across the North American portfolio.
• Mars is launching Trü-Frü — frozen fruit coated in chocolate — into the Spanish market, marking a significant category extension move for one of FMCG's biggest confectionery players.
• The founders of Nütrl — the RTD brand acquired by AB InBev — are now backing a challenger tequila label, signalling where smart spirits entrepreneurs think the next category disruption is coming from.

Fun fact: The color red on food and beverage packaging has been shown in multiple retail studies to increase perceived sweetness by up to 10-12% — meaning consumers literally taste products differently based on pack color alone, with no formula change. Coca-Cola's dominance of red in the cola category isn't just brand equity; it's actively shaping how millions of people experience the product's flavor before a single sip.

Hosted by Marco and Klara.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — June 26, 2026</title>
      <itunes:title>The FMCG Marketing Daily — June 26, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4d9ae34e-f694-47da-84e9-00d1be42a872</guid>
      <link>https://share.transistor.fm/s/210fc388</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — June 26, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Coca-Cola's Sprite is launching a hip-hop cultural platform that bets on community debate as a brand-building engine — a distinct strategic move for a carbonated soft drink fighting for relevance with Gen Z.
• Hershey is importing PepsiCo's commercial playbook by appointing Heather Hoytink as US president, signalling that the confectionery giant is prioritising growth execution over internal promotion.
• Pernod Ricard's disposal of Bodega Etchart is the latest move in a deliberate portfolio pruning strategy, raising the question of which brand tiers global spirits groups are willing to defend in a margin-pressured environment.

Fun fact: Coca-Cola is technically classified as a food product in most countries, which means its recipe is subject to food safety disclosure laws — yet the formula has remained a legally protected trade secret since 1886 by never being patented, because patents expire. If it had been patented on day one, the recipe would have been public domain since 1906.

Hosted by Marco and Klara.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — June 26, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Coca-Cola's Sprite is launching a hip-hop cultural platform that bets on community debate as a brand-building engine — a distinct strategic move for a carbonated soft drink fighting for relevance with Gen Z.
• Hershey is importing PepsiCo's commercial playbook by appointing Heather Hoytink as US president, signalling that the confectionery giant is prioritising growth execution over internal promotion.
• Pernod Ricard's disposal of Bodega Etchart is the latest move in a deliberate portfolio pruning strategy, raising the question of which brand tiers global spirits groups are willing to defend in a margin-pressured environment.

Fun fact: Coca-Cola is technically classified as a food product in most countries, which means its recipe is subject to food safety disclosure laws — yet the formula has remained a legally protected trade secret since 1886 by never being patented, because patents expire. If it had been patented on day one, the recipe would have been public domain since 1906.

Hosted by Marco and Klara.]]>
      </content:encoded>
      <pubDate>Thu, 25 Jun 2026 18:05:50 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/210fc388/4b124f41.mp3" length="13136344" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>424</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — June 26, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Coca-Cola's Sprite is launching a hip-hop cultural platform that bets on community debate as a brand-building engine — a distinct strategic move for a carbonated soft drink fighting for relevance with Gen Z.
• Hershey is importing PepsiCo's commercial playbook by appointing Heather Hoytink as US president, signalling that the confectionery giant is prioritising growth execution over internal promotion.
• Pernod Ricard's disposal of Bodega Etchart is the latest move in a deliberate portfolio pruning strategy, raising the question of which brand tiers global spirits groups are willing to defend in a margin-pressured environment.

Fun fact: Coca-Cola is technically classified as a food product in most countries, which means its recipe is subject to food safety disclosure laws — yet the formula has remained a legally protected trade secret since 1886 by never being patented, because patents expire. If it had been patented on day one, the recipe would have been public domain since 1906.

Hosted by Marco and Klara.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — June 25, 2026</title>
      <itunes:title>The FMCG Marketing Daily — June 25, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">adad8b95-fa72-4597-970d-e55f39865a30</guid>
      <link>https://share.transistor.fm/s/9cf1f3d9</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — June 25, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Mars is launching four US confectionery products without FD&amp;C artificial dyes, a move that signals how regulatory and consumer pressure on synthetic colours is forcing real formulation decisions at major FMCG players.
• Danone has struck again with a second protein acquisition before its Huel deal has even closed, revealing a deliberate portfolio repositioning strategy that goes well beyond opportunistic deal-making.
• Diageo's potential cuts to over 100 Irish roles represent a concrete operational consequence of the cost-reduction strategy its CEO announced — and Ireland's symbolic importance to Guinness makes this a brand story, not just a headcount story.

Fun fact: Walmart's store layout is deliberately designed so that dairy and eggs are placed at the back of the store — but research published in the Journal of Marketing found this 'forced journey' strategy actually increases unplanned purchases by up to 150% compared to stores where essentials are near the entrance. Essentially, inconveniencing shoppers is one of retail's most profitable engineering decisions.

Hosted by Marco and Klara.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — June 25, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Mars is launching four US confectionery products without FD&amp;C artificial dyes, a move that signals how regulatory and consumer pressure on synthetic colours is forcing real formulation decisions at major FMCG players.
• Danone has struck again with a second protein acquisition before its Huel deal has even closed, revealing a deliberate portfolio repositioning strategy that goes well beyond opportunistic deal-making.
• Diageo's potential cuts to over 100 Irish roles represent a concrete operational consequence of the cost-reduction strategy its CEO announced — and Ireland's symbolic importance to Guinness makes this a brand story, not just a headcount story.

Fun fact: Walmart's store layout is deliberately designed so that dairy and eggs are placed at the back of the store — but research published in the Journal of Marketing found this 'forced journey' strategy actually increases unplanned purchases by up to 150% compared to stores where essentials are near the entrance. Essentially, inconveniencing shoppers is one of retail's most profitable engineering decisions.

Hosted by Marco and Klara.]]>
      </content:encoded>
      <pubDate>Wed, 24 Jun 2026 18:05:35 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/9cf1f3d9/8995dcd5.mp3" length="13279335" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>433</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — June 25, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Mars is launching four US confectionery products without FD&amp;C artificial dyes, a move that signals how regulatory and consumer pressure on synthetic colours is forcing real formulation decisions at major FMCG players.
• Danone has struck again with a second protein acquisition before its Huel deal has even closed, revealing a deliberate portfolio repositioning strategy that goes well beyond opportunistic deal-making.
• Diageo's potential cuts to over 100 Irish roles represent a concrete operational consequence of the cost-reduction strategy its CEO announced — and Ireland's symbolic importance to Guinness makes this a brand story, not just a headcount story.

Fun fact: Walmart's store layout is deliberately designed so that dairy and eggs are placed at the back of the store — but research published in the Journal of Marketing found this 'forced journey' strategy actually increases unplanned purchases by up to 150% compared to stores where essentials are near the entrance. Essentially, inconveniencing shoppers is one of retail's most profitable engineering decisions.

Hosted by Marco and Klara.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — June 24, 2026</title>
      <itunes:title>The FMCG Marketing Daily — June 24, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">173c69c4-9574-4fec-a13a-8e6e6fd085f6</guid>
      <link>https://share.transistor.fm/s/95e0faa7</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — June 24, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Unilever's head of content is publicly rewriting the rulebook on how a major FMCG company thinks about consumer discovery — shifting from campaign bursts to always-on content systems.
• Carlsberg-owned cider brand Somersby launches a provocative global platform that directly satirises the self-optimisation culture dominating competitor marketing — a bold tonal repositioning for the category.
• Heineken has tapped the CEO of coffee giant JDE Peet's as its new chief executive, bringing an unexpected cross-category background to lead one of the world's most iconic beer portfolios.

Fun fact: Coca-Cola's 'Share a Coke' campaign — which replaced its logo with 150 popular names on bottles — drove the brand's first volume increase in over a decade when it launched in Australia in 2011, boosting sales by more than 7% in a single summer. The campaign worked not because of the product, but because personalization triggered a documented psychological phenomenon: people are significantly more likely to purchase something that displays their own name.

Hosted by Marco and Klara.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — June 24, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Unilever's head of content is publicly rewriting the rulebook on how a major FMCG company thinks about consumer discovery — shifting from campaign bursts to always-on content systems.
• Carlsberg-owned cider brand Somersby launches a provocative global platform that directly satirises the self-optimisation culture dominating competitor marketing — a bold tonal repositioning for the category.
• Heineken has tapped the CEO of coffee giant JDE Peet's as its new chief executive, bringing an unexpected cross-category background to lead one of the world's most iconic beer portfolios.

Fun fact: Coca-Cola's 'Share a Coke' campaign — which replaced its logo with 150 popular names on bottles — drove the brand's first volume increase in over a decade when it launched in Australia in 2011, boosting sales by more than 7% in a single summer. The campaign worked not because of the product, but because personalization triggered a documented psychological phenomenon: people are significantly more likely to purchase something that displays their own name.

Hosted by Marco and Klara.]]>
      </content:encoded>
      <pubDate>Tue, 23 Jun 2026 18:05:46 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/95e0faa7/0d3dae79.mp3" length="12792320" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>402</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — June 24, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Unilever's head of content is publicly rewriting the rulebook on how a major FMCG company thinks about consumer discovery — shifting from campaign bursts to always-on content systems.
• Carlsberg-owned cider brand Somersby launches a provocative global platform that directly satirises the self-optimisation culture dominating competitor marketing — a bold tonal repositioning for the category.
• Heineken has tapped the CEO of coffee giant JDE Peet's as its new chief executive, bringing an unexpected cross-category background to lead one of the world's most iconic beer portfolios.

Fun fact: Coca-Cola's 'Share a Coke' campaign — which replaced its logo with 150 popular names on bottles — drove the brand's first volume increase in over a decade when it launched in Australia in 2011, boosting sales by more than 7% in a single summer. The campaign worked not because of the product, but because personalization triggered a documented psychological phenomenon: people are significantly more likely to purchase something that displays their own name.

Hosted by Marco and Klara.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — June 23, 2026</title>
      <itunes:title>The FMCG Marketing Daily — June 23, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a54017d8-5b50-4aee-8494-7f17eb2ea4b2</guid>
      <link>https://share.transistor.fm/s/1c98c6ac</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — June 23, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• AB InBev's CMO Marcel Marcondes has used Cannes Lions to publicly map out a decade-long marketing transformation — and the methodology behind it is directly replicable for any FMCG portfolio brand.
• New research reveals a structural tension at the top of FMCG marketing organisations: CMOs are optimising for internal power rather than the long-term brand building their companies actually need.
• Ocean Spray's decision to recruit its new CEO directly from Nestlé signals that the cranberry co-operative is betting on Big FMCG discipline — brand management rigour, portfolio thinking, and global scale — to arrest its decline in a crowded functional beverage market.

Fun fact: Supermarkets typically make almost no profit on groceries themselves — the real money comes from charging brands 'slotting fees' just to place products on shelves, a practice that costs the average mid-sized CPG brand between $1 million and $3 million annually before a single unit is sold. This means a new product can be commercially dead before consumers ever see it, purely based on a brand's ability to pay for the shelf space itself.

Hosted by Marco and Klara.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — June 23, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• AB InBev's CMO Marcel Marcondes has used Cannes Lions to publicly map out a decade-long marketing transformation — and the methodology behind it is directly replicable for any FMCG portfolio brand.
• New research reveals a structural tension at the top of FMCG marketing organisations: CMOs are optimising for internal power rather than the long-term brand building their companies actually need.
• Ocean Spray's decision to recruit its new CEO directly from Nestlé signals that the cranberry co-operative is betting on Big FMCG discipline — brand management rigour, portfolio thinking, and global scale — to arrest its decline in a crowded functional beverage market.

Fun fact: Supermarkets typically make almost no profit on groceries themselves — the real money comes from charging brands 'slotting fees' just to place products on shelves, a practice that costs the average mid-sized CPG brand between $1 million and $3 million annually before a single unit is sold. This means a new product can be commercially dead before consumers ever see it, purely based on a brand's ability to pay for the shelf space itself.

Hosted by Marco and Klara.]]>
      </content:encoded>
      <pubDate>Mon, 22 Jun 2026 18:05:32 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/1c98c6ac/2351bbbc.mp3" length="13304320" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>434</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — June 23, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• AB InBev's CMO Marcel Marcondes has used Cannes Lions to publicly map out a decade-long marketing transformation — and the methodology behind it is directly replicable for any FMCG portfolio brand.
• New research reveals a structural tension at the top of FMCG marketing organisations: CMOs are optimising for internal power rather than the long-term brand building their companies actually need.
• Ocean Spray's decision to recruit its new CEO directly from Nestlé signals that the cranberry co-operative is betting on Big FMCG discipline — brand management rigour, portfolio thinking, and global scale — to arrest its decline in a crowded functional beverage market.

Fun fact: Supermarkets typically make almost no profit on groceries themselves — the real money comes from charging brands 'slotting fees' just to place products on shelves, a practice that costs the average mid-sized CPG brand between $1 million and $3 million annually before a single unit is sold. This means a new product can be commercially dead before consumers ever see it, purely based on a brand's ability to pay for the shelf space itself.

Hosted by Marco and Klara.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — June 22, 2026</title>
      <itunes:title>The FMCG Marketing Daily — June 22, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">58186940-b625-4a7f-bb98-8df224b10ba4</guid>
      <link>https://share.transistor.fm/s/4675b35f</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — June 22, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• A new multi-retailer data alliance is about to give FMCG brand managers unprecedented cross-retailer audience targeting — and a glimpse of what retail media looks like when it scales beyond individual grocery silos.
• Co-op's new summer brand platform is a masterclass in how a retailer — not an FMCG supplier — is now doing the category-level consumer recruitment work that brands used to own.
• WhistlePig's decision to offload its own warehousing signals a broader strategic shift among premium spirits challengers — from asset-heavy craft authenticity to leaner, brand-first business models.

Fun fact: Walmart's private label brand Great Value generates an estimated $27 billion in annual sales, making it larger than most standalone CPG companies — yet Walmart spends virtually nothing on traditional advertising for it, relying entirely on shelf placement and price advantage. This means the world's biggest 'brand' by retail volume has almost zero brand equity in the conventional marketing sense.

Hosted by Marco and Klara.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — June 22, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• A new multi-retailer data alliance is about to give FMCG brand managers unprecedented cross-retailer audience targeting — and a glimpse of what retail media looks like when it scales beyond individual grocery silos.
• Co-op's new summer brand platform is a masterclass in how a retailer — not an FMCG supplier — is now doing the category-level consumer recruitment work that brands used to own.
• WhistlePig's decision to offload its own warehousing signals a broader strategic shift among premium spirits challengers — from asset-heavy craft authenticity to leaner, brand-first business models.

Fun fact: Walmart's private label brand Great Value generates an estimated $27 billion in annual sales, making it larger than most standalone CPG companies — yet Walmart spends virtually nothing on traditional advertising for it, relying entirely on shelf placement and price advantage. This means the world's biggest 'brand' by retail volume has almost zero brand equity in the conventional marketing sense.

Hosted by Marco and Klara.]]>
      </content:encoded>
      <pubDate>Sun, 21 Jun 2026 18:05:29 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/4675b35f/5ef3b8c7.mp3" length="13162098" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>425</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — June 22, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• A new multi-retailer data alliance is about to give FMCG brand managers unprecedented cross-retailer audience targeting — and a glimpse of what retail media looks like when it scales beyond individual grocery silos.
• Co-op's new summer brand platform is a masterclass in how a retailer — not an FMCG supplier — is now doing the category-level consumer recruitment work that brands used to own.
• WhistlePig's decision to offload its own warehousing signals a broader strategic shift among premium spirits challengers — from asset-heavy craft authenticity to leaner, brand-first business models.

Fun fact: Walmart's private label brand Great Value generates an estimated $27 billion in annual sales, making it larger than most standalone CPG companies — yet Walmart spends virtually nothing on traditional advertising for it, relying entirely on shelf placement and price advantage. This means the world's biggest 'brand' by retail volume has almost zero brand equity in the conventional marketing sense.

Hosted by Marco and Klara.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — June 21, 2026</title>
      <itunes:title>The FMCG Marketing Daily — June 21, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">899132e8-931f-46b4-8f2f-ea3ad4fd902c</guid>
      <link>https://share.transistor.fm/s/0f67dcb9</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — June 21, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• AB InBev's Brahma is using the World Cup to make a bold local brand play in Brazil — a masterclass in how global FMCG brands weaponise cultural specificity during mega-events.
• Diageo's exit from East African Breweries is now one legal hurdle closer to completion — a move that will fundamentally reshape its brand footprint across one of the world's fastest-growing beer markets.
• Revlon is staking its entire comeback narrative on fragrance — a high-risk, high-emotion category bet that offers brand managers a live case study in post-bankruptcy brand resurrection.

Fun fact: The average supermarket scanner fails to read a barcode correctly roughly 1 in every 1,000 scans — and because of this, Walmart mandated in the 1980s that all suppliers pre-attach UPC barcodes to products before shipment, a logistics requirement so costly it effectively drove dozens of small consumer goods brands out of national retail entirely. That single policy reshaped the FMCG supplier landscape more than almost any marketing decision of that era.

Hosted by Marco and Klara.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — June 21, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• AB InBev's Brahma is using the World Cup to make a bold local brand play in Brazil — a masterclass in how global FMCG brands weaponise cultural specificity during mega-events.
• Diageo's exit from East African Breweries is now one legal hurdle closer to completion — a move that will fundamentally reshape its brand footprint across one of the world's fastest-growing beer markets.
• Revlon is staking its entire comeback narrative on fragrance — a high-risk, high-emotion category bet that offers brand managers a live case study in post-bankruptcy brand resurrection.

Fun fact: The average supermarket scanner fails to read a barcode correctly roughly 1 in every 1,000 scans — and because of this, Walmart mandated in the 1980s that all suppliers pre-attach UPC barcodes to products before shipment, a logistics requirement so costly it effectively drove dozens of small consumer goods brands out of national retail entirely. That single policy reshaped the FMCG supplier landscape more than almost any marketing decision of that era.

Hosted by Marco and Klara.]]>
      </content:encoded>
      <pubDate>Sat, 20 Jun 2026 18:05:34 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/0f67dcb9/67838d8a.mp3" length="13075996" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>420</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — June 21, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• AB InBev's Brahma is using the World Cup to make a bold local brand play in Brazil — a masterclass in how global FMCG brands weaponise cultural specificity during mega-events.
• Diageo's exit from East African Breweries is now one legal hurdle closer to completion — a move that will fundamentally reshape its brand footprint across one of the world's fastest-growing beer markets.
• Revlon is staking its entire comeback narrative on fragrance — a high-risk, high-emotion category bet that offers brand managers a live case study in post-bankruptcy brand resurrection.

Fun fact: The average supermarket scanner fails to read a barcode correctly roughly 1 in every 1,000 scans — and because of this, Walmart mandated in the 1980s that all suppliers pre-attach UPC barcodes to products before shipment, a logistics requirement so costly it effectively drove dozens of small consumer goods brands out of national retail entirely. That single policy reshaped the FMCG supplier landscape more than almost any marketing decision of that era.

Hosted by Marco and Klara.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — June 20, 2026</title>
      <itunes:title>The FMCG Marketing Daily — June 20, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e25b1e6f-603d-4980-ae19-9d8f00bdd1ae</guid>
      <link>https://share.transistor.fm/s/371b95fb</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — June 20, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• L'Oréal's CMO is betting on a direct OpenAI partnership to win the zero-click search era — and every FMCG brand manager should be watching how a category leader rewires its entire content operation around generative AI.
• Kraft Heinz is reorganising into three global regions under CEO Steve Cahillane — a structural bet that faster local decision-making can unlock growth that centralised management has failed to deliver.
• AB InBev has named Mondelez's outgoing CEO Dirk Van de Put as its new board chairman — a significant governance move at the world's largest brewer that reshapes the leadership picture at a pivotal moment for the global beer category.

Fun fact: Heinz once ran a ketchup bottle upside-down — with the cap at the bottom — exclusively in Australia before any other market, and sales jumped 17% because shoppers found it easier to dispense. The insight came not from R&amp;D but from watching consumers store their bottles cap-down in their own fridges, something Heinz had never officially recommended.

Hosted by Marco and Klara.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — June 20, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• L'Oréal's CMO is betting on a direct OpenAI partnership to win the zero-click search era — and every FMCG brand manager should be watching how a category leader rewires its entire content operation around generative AI.
• Kraft Heinz is reorganising into three global regions under CEO Steve Cahillane — a structural bet that faster local decision-making can unlock growth that centralised management has failed to deliver.
• AB InBev has named Mondelez's outgoing CEO Dirk Van de Put as its new board chairman — a significant governance move at the world's largest brewer that reshapes the leadership picture at a pivotal moment for the global beer category.

Fun fact: Heinz once ran a ketchup bottle upside-down — with the cap at the bottom — exclusively in Australia before any other market, and sales jumped 17% because shoppers found it easier to dispense. The insight came not from R&amp;D but from watching consumers store their bottles cap-down in their own fridges, something Heinz had never officially recommended.

Hosted by Marco and Klara.]]>
      </content:encoded>
      <pubDate>Fri, 19 Jun 2026 18:05:52 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/371b95fb/f20f924b.mp3" length="12968368" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>413</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — June 20, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• L'Oréal's CMO is betting on a direct OpenAI partnership to win the zero-click search era — and every FMCG brand manager should be watching how a category leader rewires its entire content operation around generative AI.
• Kraft Heinz is reorganising into three global regions under CEO Steve Cahillane — a structural bet that faster local decision-making can unlock growth that centralised management has failed to deliver.
• AB InBev has named Mondelez's outgoing CEO Dirk Van de Put as its new board chairman — a significant governance move at the world's largest brewer that reshapes the leadership picture at a pivotal moment for the global beer category.

Fun fact: Heinz once ran a ketchup bottle upside-down — with the cap at the bottom — exclusively in Australia before any other market, and sales jumped 17% because shoppers found it easier to dispense. The insight came not from R&amp;D but from watching consumers store their bottles cap-down in their own fridges, something Heinz had never officially recommended.

Hosted by Marco and Klara.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — June 19, 2026</title>
      <itunes:title>The FMCG Marketing Daily — June 19, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0ee75093-46c4-449b-80ac-f8f1adc035eb</guid>
      <link>https://share.transistor.fm/s/f635f1bf</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — June 19, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Nestlé is using KitKat — its highest-profile confectionery brand — to make a very public bet that regenerative sourcing can become a consumer-facing brand claim, not just a sustainability footnote.
• Diageo's CEO Dave Lewis is reportedly pushing for significant cost and headcount reductions, a move that will directly reshape how the world's largest spirits company allocates marketing budgets and manages its brand portfolio.
• Belvoir Farm — a well-established premium soft drinks brand — is launching an entirely separate functional drinks brand, signalling that even heritage FMCG players now believe the functional beverage opportunity is too distinct to absorb into an existing brand architecture.

Fun fact: Heinz once ran a UK campaign in the 1980s where they deliberately left the word 'Beanz' misspelled on their cans — and consumer testing showed the intentional error actually increased brand recall by over 50% compared to the correctly spelled version. The misspelling became so iconic that Heinz has legally defended 'Beanz' as a brand asset ever since.

Hosted by Marco and Klara.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — June 19, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Nestlé is using KitKat — its highest-profile confectionery brand — to make a very public bet that regenerative sourcing can become a consumer-facing brand claim, not just a sustainability footnote.
• Diageo's CEO Dave Lewis is reportedly pushing for significant cost and headcount reductions, a move that will directly reshape how the world's largest spirits company allocates marketing budgets and manages its brand portfolio.
• Belvoir Farm — a well-established premium soft drinks brand — is launching an entirely separate functional drinks brand, signalling that even heritage FMCG players now believe the functional beverage opportunity is too distinct to absorb into an existing brand architecture.

Fun fact: Heinz once ran a UK campaign in the 1980s where they deliberately left the word 'Beanz' misspelled on their cans — and consumer testing showed the intentional error actually increased brand recall by over 50% compared to the correctly spelled version. The misspelling became so iconic that Heinz has legally defended 'Beanz' as a brand asset ever since.

Hosted by Marco and Klara.]]>
      </content:encoded>
      <pubDate>Thu, 18 Jun 2026 18:06:11 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/f635f1bf/097a6cf2.mp3" length="13189389" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>427</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — June 19, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Nestlé is using KitKat — its highest-profile confectionery brand — to make a very public bet that regenerative sourcing can become a consumer-facing brand claim, not just a sustainability footnote.
• Diageo's CEO Dave Lewis is reportedly pushing for significant cost and headcount reductions, a move that will directly reshape how the world's largest spirits company allocates marketing budgets and manages its brand portfolio.
• Belvoir Farm — a well-established premium soft drinks brand — is launching an entirely separate functional drinks brand, signalling that even heritage FMCG players now believe the functional beverage opportunity is too distinct to absorb into an existing brand architecture.

Fun fact: Heinz once ran a UK campaign in the 1980s where they deliberately left the word 'Beanz' misspelled on their cans — and consumer testing showed the intentional error actually increased brand recall by over 50% compared to the correctly spelled version. The misspelling became so iconic that Heinz has legally defended 'Beanz' as a brand asset ever since.

Hosted by Marco and Klara.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — June 18, 2026</title>
      <itunes:title>The FMCG Marketing Daily — June 18, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">feb5849c-ba4a-4523-a101-13884285e694</guid>
      <link>https://share.transistor.fm/s/12e6585a</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — June 18, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Danone is taking its challenger rival Chobani to court over protein labelling claims — turning a regulatory dispute into a live brand-equity battle in the booming high-protein dairy category.
• With UK campaigners intensifying pressure for an under-16 energy drink ban, brands like Monster, Lucozade, and Rockstar face a potential regulatory cliff-edge that would force immediate portfolio and marketing strategy rethinks.
• Mondelez CEO Dirk Van de Put taking the AB InBev chairman role creates one of the most unusual cross-category leadership overlaps in FMCG — with direct implications for how both companies are governed at the board level.

Fun fact: Heinz once ran a ketchup bottle upside-down for years before consumers caught on — but the real shock is that the company holds a trademark on the specific shade of red on its label in over 14 countries, meaning competitors are legally barred from using that exact color on ketchup packaging. The trademark was granted not for the product itself, but purely for how that red performs as a brand signal on shelf.

Hosted by Marco and Klara.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — June 18, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Danone is taking its challenger rival Chobani to court over protein labelling claims — turning a regulatory dispute into a live brand-equity battle in the booming high-protein dairy category.
• With UK campaigners intensifying pressure for an under-16 energy drink ban, brands like Monster, Lucozade, and Rockstar face a potential regulatory cliff-edge that would force immediate portfolio and marketing strategy rethinks.
• Mondelez CEO Dirk Van de Put taking the AB InBev chairman role creates one of the most unusual cross-category leadership overlaps in FMCG — with direct implications for how both companies are governed at the board level.

Fun fact: Heinz once ran a ketchup bottle upside-down for years before consumers caught on — but the real shock is that the company holds a trademark on the specific shade of red on its label in over 14 countries, meaning competitors are legally barred from using that exact color on ketchup packaging. The trademark was granted not for the product itself, but purely for how that red performs as a brand signal on shelf.

Hosted by Marco and Klara.]]>
      </content:encoded>
      <pubDate>Wed, 17 Jun 2026 18:06:21 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/12e6585a/e83d1010.mp3" length="12984512" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>414</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — June 18, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Danone is taking its challenger rival Chobani to court over protein labelling claims — turning a regulatory dispute into a live brand-equity battle in the booming high-protein dairy category.
• With UK campaigners intensifying pressure for an under-16 energy drink ban, brands like Monster, Lucozade, and Rockstar face a potential regulatory cliff-edge that would force immediate portfolio and marketing strategy rethinks.
• Mondelez CEO Dirk Van de Put taking the AB InBev chairman role creates one of the most unusual cross-category leadership overlaps in FMCG — with direct implications for how both companies are governed at the board level.

Fun fact: Heinz once ran a ketchup bottle upside-down for years before consumers caught on — but the real shock is that the company holds a trademark on the specific shade of red on its label in over 14 countries, meaning competitors are legally barred from using that exact color on ketchup packaging. The trademark was granted not for the product itself, but purely for how that red performs as a brand signal on shelf.

Hosted by Marco and Klara.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — June 17, 2026</title>
      <itunes:title>The FMCG Marketing Daily — June 17, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f374e35a-9bf5-4f31-84ae-6d0da20c42ca</guid>
      <link>https://share.transistor.fm/s/9073c7a7</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — June 17, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• AB InBev is extending two of its biggest global beer brands — Stella Artois and Bud Light — into the fast-growing UK fruit beer segment, signalling a deliberate portfolio play to capture summer occasion drinkers.
• Mondelez CEO Dirk Van de Put has publicly doubled down on the company's decision to remain in Russia, putting brand purpose and reputational risk back at the centre of FMCG's most uncomfortable strategic debate.
• The Macallan is actively courting Gen Z not through premiumisation of everyday drinking — which that cohort largely avoids — but by repositioning single malt Scotch as the ultimate special occasion luxury splurge, a strategically distinct route from the celebrity-led Gen Z plays we've seen from other spirits brands.

Fun fact: Walmart's store layout is deliberately designed so that dairy and eggs are placed at the back of the store — but research from the University of Arizona found that this 'forced walk' strategy actually reduces average basket size in modern supercenters because shoppers on quick trips abandon their carts rather than navigate the full floor. The retailer has been quietly testing dairy repositioning in select markets since 2022 as a result.

Hosted by Marco and Klara.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — June 17, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• AB InBev is extending two of its biggest global beer brands — Stella Artois and Bud Light — into the fast-growing UK fruit beer segment, signalling a deliberate portfolio play to capture summer occasion drinkers.
• Mondelez CEO Dirk Van de Put has publicly doubled down on the company's decision to remain in Russia, putting brand purpose and reputational risk back at the centre of FMCG's most uncomfortable strategic debate.
• The Macallan is actively courting Gen Z not through premiumisation of everyday drinking — which that cohort largely avoids — but by repositioning single malt Scotch as the ultimate special occasion luxury splurge, a strategically distinct route from the celebrity-led Gen Z plays we've seen from other spirits brands.

Fun fact: Walmart's store layout is deliberately designed so that dairy and eggs are placed at the back of the store — but research from the University of Arizona found that this 'forced walk' strategy actually reduces average basket size in modern supercenters because shoppers on quick trips abandon their carts rather than navigate the full floor. The retailer has been quietly testing dairy repositioning in select markets since 2022 as a result.

Hosted by Marco and Klara.]]>
      </content:encoded>
      <pubDate>Tue, 16 Jun 2026 18:05:42 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/9073c7a7/6942fa24.mp3" length="12824993" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>404</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — June 17, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• AB InBev is extending two of its biggest global beer brands — Stella Artois and Bud Light — into the fast-growing UK fruit beer segment, signalling a deliberate portfolio play to capture summer occasion drinkers.
• Mondelez CEO Dirk Van de Put has publicly doubled down on the company's decision to remain in Russia, putting brand purpose and reputational risk back at the centre of FMCG's most uncomfortable strategic debate.
• The Macallan is actively courting Gen Z not through premiumisation of everyday drinking — which that cohort largely avoids — but by repositioning single malt Scotch as the ultimate special occasion luxury splurge, a strategically distinct route from the celebrity-led Gen Z plays we've seen from other spirits brands.

Fun fact: Walmart's store layout is deliberately designed so that dairy and eggs are placed at the back of the store — but research from the University of Arizona found that this 'forced walk' strategy actually reduces average basket size in modern supercenters because shoppers on quick trips abandon their carts rather than navigate the full floor. The retailer has been quietly testing dairy repositioning in select markets since 2022 as a result.

Hosted by Marco and Klara.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — June 16, 2026</title>
      <itunes:title>The FMCG Marketing Daily — June 16, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c68a862f-0cba-4805-9e51-55d533d219c9</guid>
      <link>https://share.transistor.fm/s/162c42e0</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — June 16, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Coca-Cola is flooding the media landscape with campaigns right before a major media and data account review — and the pattern reveals exactly where the brand is placing its strategic bets.
• KFC has launched a major global rebrand built around its bucket as the centrepiece of a new visual identity — a masterclass in using a legacy brand asset rather than abandoning it.
• A Starbucks promotional campaign has backfired so badly it is forcing over 2,000 store closures — making it one of the most visible marketing-driven operational crises in recent memory.

Fun fact: Costco's return policy is so liberal that the retailer once had to quietly add a 90-day limit specifically for electronics after customers were returning televisions they'd owned for years — but for almost every other product category, including most food and consumables, the unlimited lifetime return policy still stands. This means a shopper can theoretically return a half-eaten jar of peanut butter purchased five years ago, making Costco's shrink management one of the most unusual cost calculations in all of retail.

Hosted by Marco and Klara.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — June 16, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Coca-Cola is flooding the media landscape with campaigns right before a major media and data account review — and the pattern reveals exactly where the brand is placing its strategic bets.
• KFC has launched a major global rebrand built around its bucket as the centrepiece of a new visual identity — a masterclass in using a legacy brand asset rather than abandoning it.
• A Starbucks promotional campaign has backfired so badly it is forcing over 2,000 store closures — making it one of the most visible marketing-driven operational crises in recent memory.

Fun fact: Costco's return policy is so liberal that the retailer once had to quietly add a 90-day limit specifically for electronics after customers were returning televisions they'd owned for years — but for almost every other product category, including most food and consumables, the unlimited lifetime return policy still stands. This means a shopper can theoretically return a half-eaten jar of peanut butter purchased five years ago, making Costco's shrink management one of the most unusual cost calculations in all of retail.

Hosted by Marco and Klara.]]>
      </content:encoded>
      <pubDate>Mon, 15 Jun 2026 18:05:33 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/162c42e0/28f35e1c.mp3" length="13072921" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>420</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — June 16, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Coca-Cola is flooding the media landscape with campaigns right before a major media and data account review — and the pattern reveals exactly where the brand is placing its strategic bets.
• KFC has launched a major global rebrand built around its bucket as the centrepiece of a new visual identity — a masterclass in using a legacy brand asset rather than abandoning it.
• A Starbucks promotional campaign has backfired so badly it is forcing over 2,000 store closures — making it one of the most visible marketing-driven operational crises in recent memory.

Fun fact: Costco's return policy is so liberal that the retailer once had to quietly add a 90-day limit specifically for electronics after customers were returning televisions they'd owned for years — but for almost every other product category, including most food and consumables, the unlimited lifetime return policy still stands. This means a shopper can theoretically return a half-eaten jar of peanut butter purchased five years ago, making Costco's shrink management one of the most unusual cost calculations in all of retail.

Hosted by Marco and Klara.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — June 15, 2026</title>
      <itunes:title>The FMCG Marketing Daily — June 15, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9f56e932-9dfb-49f7-9833-003e9fe202ac</guid>
      <link>https://share.transistor.fm/s/4cb11724</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — June 15, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• FMCG brands selling through Walmart can now directly link their YouTube ad spend to in-store and online sales data — a major shift in how retail media and brand advertising converge.
• A former Kraft Heinz executive taking the helm of a restructured vertical farming business signals that FMCG talent is betting on controlled-environment agriculture as the next frontier for premium ingredient sourcing and brand differentiation.
• Bao's decision to make its brand design system openly available is a radical challenger move that reframes brand identity as a community asset rather than a proprietary moat — and it has direct implications for how FMCG brands think about brand codes in the age of co-creation.

Fun fact: Coca-Cola's red color wasn't chosen for branding — the barrels of syrup were painted red in the 1890s simply to help tax inspectors distinguish alcohol from non-alcohol shipments during transport. The iconic brand color is essentially an accident of 19th-century customs regulation.

Hosted by Marco and Klara.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — June 15, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• FMCG brands selling through Walmart can now directly link their YouTube ad spend to in-store and online sales data — a major shift in how retail media and brand advertising converge.
• A former Kraft Heinz executive taking the helm of a restructured vertical farming business signals that FMCG talent is betting on controlled-environment agriculture as the next frontier for premium ingredient sourcing and brand differentiation.
• Bao's decision to make its brand design system openly available is a radical challenger move that reframes brand identity as a community asset rather than a proprietary moat — and it has direct implications for how FMCG brands think about brand codes in the age of co-creation.

Fun fact: Coca-Cola's red color wasn't chosen for branding — the barrels of syrup were painted red in the 1890s simply to help tax inspectors distinguish alcohol from non-alcohol shipments during transport. The iconic brand color is essentially an accident of 19th-century customs regulation.

Hosted by Marco and Klara.]]>
      </content:encoded>
      <pubDate>Sun, 14 Jun 2026 18:05:42 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/4cb11724/dee3eb99.mp3" length="13079840" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>420</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — June 15, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• FMCG brands selling through Walmart can now directly link their YouTube ad spend to in-store and online sales data — a major shift in how retail media and brand advertising converge.
• A former Kraft Heinz executive taking the helm of a restructured vertical farming business signals that FMCG talent is betting on controlled-environment agriculture as the next frontier for premium ingredient sourcing and brand differentiation.
• Bao's decision to make its brand design system openly available is a radical challenger move that reframes brand identity as a community asset rather than a proprietary moat — and it has direct implications for how FMCG brands think about brand codes in the age of co-creation.

Fun fact: Coca-Cola's red color wasn't chosen for branding — the barrels of syrup were painted red in the 1890s simply to help tax inspectors distinguish alcohol from non-alcohol shipments during transport. The iconic brand color is essentially an accident of 19th-century customs regulation.

Hosted by Marco and Klara.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — June 14, 2026</title>
      <itunes:title>The FMCG Marketing Daily — June 14, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">444d9025-c846-403b-b9ab-4eb867e9043d</guid>
      <link>https://share.transistor.fm/s/925dda06</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — June 14, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Sazerac is using a packaging innovation claim to carve out shelf space for Svedka in the crowded vodka RTD category — a distinct move from the Puschkin RTD story already covered.
• A $400 million regulatory dispute between global alcohol giants and an Indian state government is a live warning to FMCG brand managers about the market access risks of operating in regulated, state-controlled liquor markets.
• A major Latin American food group acquiring NotCo's regional operations signals that AI-driven plant-based challengers are increasingly being absorbed into established FMCG portfolios rather than scaling independently.

Fun fact: The average supermarket loyalty card program tracks over 500 individual data points per shopper, yet research from Dunnhumby found that retailers only actively use around 7 of them to drive personalized promotions. Brand managers investing in loyalty partnerships may be paying a premium for data sophistication that largely sits dormant.

Hosted by Marco and Klara.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — June 14, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Sazerac is using a packaging innovation claim to carve out shelf space for Svedka in the crowded vodka RTD category — a distinct move from the Puschkin RTD story already covered.
• A $400 million regulatory dispute between global alcohol giants and an Indian state government is a live warning to FMCG brand managers about the market access risks of operating in regulated, state-controlled liquor markets.
• A major Latin American food group acquiring NotCo's regional operations signals that AI-driven plant-based challengers are increasingly being absorbed into established FMCG portfolios rather than scaling independently.

Fun fact: The average supermarket loyalty card program tracks over 500 individual data points per shopper, yet research from Dunnhumby found that retailers only actively use around 7 of them to drive personalized promotions. Brand managers investing in loyalty partnerships may be paying a premium for data sophistication that largely sits dormant.

Hosted by Marco and Klara.]]>
      </content:encoded>
      <pubDate>Sat, 13 Jun 2026 18:05:25 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/925dda06/c4cf3e22.mp3" length="12644717" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>393</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — June 14, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Sazerac is using a packaging innovation claim to carve out shelf space for Svedka in the crowded vodka RTD category — a distinct move from the Puschkin RTD story already covered.
• A $400 million regulatory dispute between global alcohol giants and an Indian state government is a live warning to FMCG brand managers about the market access risks of operating in regulated, state-controlled liquor markets.
• A major Latin American food group acquiring NotCo's regional operations signals that AI-driven plant-based challengers are increasingly being absorbed into established FMCG portfolios rather than scaling independently.

Fun fact: The average supermarket loyalty card program tracks over 500 individual data points per shopper, yet research from Dunnhumby found that retailers only actively use around 7 of them to drive personalized promotions. Brand managers investing in loyalty partnerships may be paying a premium for data sophistication that largely sits dormant.

Hosted by Marco and Klara.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — June 13, 2026</title>
      <itunes:title>The FMCG Marketing Daily — June 13, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">29082540-c9c0-4537-a176-46d39d5dac9e</guid>
      <link>https://share.transistor.fm/s/4a67502c</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — June 13, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Taylors of Harrogate's new campaign by Lucky Generals turns obsessive customer behaviour into brand identity — a textbook challenger move in a category dominated by Nestlé and JDE.
• NielsenIQ's new report shows geopolitical shifts are now directly rewriting consumer purchasing decisions at the shelf — faster than most FMCG brand managers' planning cycles can absorb.
• Swedish soft drinks producers have committed to further voluntary sugar reductions — a regulatory-adjacent move that raises the bar for Coca-Cola and PepsiCo's Nordic reformulation timelines.

Fun fact: Coca-Cola's red color has no inherent brand protection — it's the specific Pantone 484 shade paired with the contour bottle that courts recognize as a trade dress, meaning a competitor could legally sell a cola in a nearly identical red can as long as the shape differs. This is why Coca-Cola has invested more in protecting its bottle silhouette than almost any other physical asset in its portfolio — the bottle is actually registered as a trademark in over 100 countries.

Hosted by Marco and Klara.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — June 13, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Taylors of Harrogate's new campaign by Lucky Generals turns obsessive customer behaviour into brand identity — a textbook challenger move in a category dominated by Nestlé and JDE.
• NielsenIQ's new report shows geopolitical shifts are now directly rewriting consumer purchasing decisions at the shelf — faster than most FMCG brand managers' planning cycles can absorb.
• Swedish soft drinks producers have committed to further voluntary sugar reductions — a regulatory-adjacent move that raises the bar for Coca-Cola and PepsiCo's Nordic reformulation timelines.

Fun fact: Coca-Cola's red color has no inherent brand protection — it's the specific Pantone 484 shade paired with the contour bottle that courts recognize as a trade dress, meaning a competitor could legally sell a cola in a nearly identical red can as long as the shape differs. This is why Coca-Cola has invested more in protecting its bottle silhouette than almost any other physical asset in its portfolio — the bottle is actually registered as a trademark in over 100 countries.

Hosted by Marco and Klara.]]>
      </content:encoded>
      <pubDate>Fri, 12 Jun 2026 18:06:11 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/4a67502c/7237e277.mp3" length="12862663" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>407</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — June 13, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Taylors of Harrogate's new campaign by Lucky Generals turns obsessive customer behaviour into brand identity — a textbook challenger move in a category dominated by Nestlé and JDE.
• NielsenIQ's new report shows geopolitical shifts are now directly rewriting consumer purchasing decisions at the shelf — faster than most FMCG brand managers' planning cycles can absorb.
• Swedish soft drinks producers have committed to further voluntary sugar reductions — a regulatory-adjacent move that raises the bar for Coca-Cola and PepsiCo's Nordic reformulation timelines.

Fun fact: Coca-Cola's red color has no inherent brand protection — it's the specific Pantone 484 shade paired with the contour bottle that courts recognize as a trade dress, meaning a competitor could legally sell a cola in a nearly identical red can as long as the shape differs. This is why Coca-Cola has invested more in protecting its bottle silhouette than almost any other physical asset in its portfolio — the bottle is actually registered as a trademark in over 100 countries.

Hosted by Marco and Klara.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — June 12, 2026</title>
      <itunes:title>The FMCG Marketing Daily — June 12, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2021de92-967d-47c2-8ee7-63a334ab1ca2</guid>
      <link>https://share.transistor.fm/s/bf6db75a</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — June 12, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• L'Oréal Paris has moved from passive sponsor to active co-creator by embedding its brand into the narrative DNA of a major streaming franchise — a new model for entertainment partnerships.
• Berentzen is using the RTD boom to reposition Puschkin from a legacy vodka label into a modern, convenience-first brand — a classic challenger move against Diageo and AB InBev's dominant RTD portfolios.
• ITV's World Cup ad revenues running 30% above Euro 2024 levels confirms that linear TV is staging a major commercial comeback — and FMCG brands are the ones writing the biggest cheques.

Fun fact: Coca-Cola spends more money on water stewardship and replenishment programs than most mid-sized FMCG brands spend on their entire marketing budget — returning roughly 1.75 trillion liters back to nature and communities in a single year. The reason: water is classified as a 'business-critical input,' meaning ingredient security, not ethics, drives the investment.

Hosted by Marco and Klara.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — June 12, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• L'Oréal Paris has moved from passive sponsor to active co-creator by embedding its brand into the narrative DNA of a major streaming franchise — a new model for entertainment partnerships.
• Berentzen is using the RTD boom to reposition Puschkin from a legacy vodka label into a modern, convenience-first brand — a classic challenger move against Diageo and AB InBev's dominant RTD portfolios.
• ITV's World Cup ad revenues running 30% above Euro 2024 levels confirms that linear TV is staging a major commercial comeback — and FMCG brands are the ones writing the biggest cheques.

Fun fact: Coca-Cola spends more money on water stewardship and replenishment programs than most mid-sized FMCG brands spend on their entire marketing budget — returning roughly 1.75 trillion liters back to nature and communities in a single year. The reason: water is classified as a 'business-critical input,' meaning ingredient security, not ethics, drives the investment.

Hosted by Marco and Klara.]]>
      </content:encoded>
      <pubDate>Thu, 11 Jun 2026 18:05:50 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/bf6db75a/55a34e10.mp3" length="13106747" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>422</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — June 12, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• L'Oréal Paris has moved from passive sponsor to active co-creator by embedding its brand into the narrative DNA of a major streaming franchise — a new model for entertainment partnerships.
• Berentzen is using the RTD boom to reposition Puschkin from a legacy vodka label into a modern, convenience-first brand — a classic challenger move against Diageo and AB InBev's dominant RTD portfolios.
• ITV's World Cup ad revenues running 30% above Euro 2024 levels confirms that linear TV is staging a major commercial comeback — and FMCG brands are the ones writing the biggest cheques.

Fun fact: Coca-Cola spends more money on water stewardship and replenishment programs than most mid-sized FMCG brands spend on their entire marketing budget — returning roughly 1.75 trillion liters back to nature and communities in a single year. The reason: water is classified as a 'business-critical input,' meaning ingredient security, not ethics, drives the investment.

Hosted by Marco and Klara.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — June 11, 2026</title>
      <itunes:title>The FMCG Marketing Daily — June 11, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">56a50dc9-9972-4e6d-a116-0939fbb9f376</guid>
      <link>https://share.transistor.fm/s/0248e947</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — June 11, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• The Scotch whisky category is using A-list celebrity partnerships to solve a structural generational relevance problem — and the strategy reveals how legacy spirits brands are rethinking who they market to and how.
• AB InBev has extended its FIFA partnership through 2030, doubling down on sports sponsorship as its primary global brand-building vehicle just as the World Cup kicks off on home soil.
• Jelly Belly is executing a full brand repositioning — moving from novelty confectionery to a premium sharing experience targeting a newly defined 'social epicurean' consumer segment.

Fun fact: The average supermarket product sits on shelf for just 1.4 seconds of actual shopper attention before a purchase decision is made — yet most FMCG brands spend the majority of their packaging budget optimizing elements that only become visible after a shopper has already picked the product up. That means the front-of-pack hierarchy most brand managers agonize over is largely being processed after the decision, not before it.

Hosted by Marco and Klara.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — June 11, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• The Scotch whisky category is using A-list celebrity partnerships to solve a structural generational relevance problem — and the strategy reveals how legacy spirits brands are rethinking who they market to and how.
• AB InBev has extended its FIFA partnership through 2030, doubling down on sports sponsorship as its primary global brand-building vehicle just as the World Cup kicks off on home soil.
• Jelly Belly is executing a full brand repositioning — moving from novelty confectionery to a premium sharing experience targeting a newly defined 'social epicurean' consumer segment.

Fun fact: The average supermarket product sits on shelf for just 1.4 seconds of actual shopper attention before a purchase decision is made — yet most FMCG brands spend the majority of their packaging budget optimizing elements that only become visible after a shopper has already picked the product up. That means the front-of-pack hierarchy most brand managers agonize over is largely being processed after the decision, not before it.

Hosted by Marco and Klara.]]>
      </content:encoded>
      <pubDate>Wed, 10 Jun 2026 18:05:41 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/0248e947/0e867724.mp3" length="13004885" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>416</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — June 11, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• The Scotch whisky category is using A-list celebrity partnerships to solve a structural generational relevance problem — and the strategy reveals how legacy spirits brands are rethinking who they market to and how.
• AB InBev has extended its FIFA partnership through 2030, doubling down on sports sponsorship as its primary global brand-building vehicle just as the World Cup kicks off on home soil.
• Jelly Belly is executing a full brand repositioning — moving from novelty confectionery to a premium sharing experience targeting a newly defined 'social epicurean' consumer segment.

Fun fact: The average supermarket product sits on shelf for just 1.4 seconds of actual shopper attention before a purchase decision is made — yet most FMCG brands spend the majority of their packaging budget optimizing elements that only become visible after a shopper has already picked the product up. That means the front-of-pack hierarchy most brand managers agonize over is largely being processed after the decision, not before it.

Hosted by Marco and Klara.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — June 10, 2026</title>
      <itunes:title>The FMCG Marketing Daily — June 10, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2b77bc5e-e758-4d2f-bb35-443b6811b5a0</guid>
      <link>https://share.transistor.fm/s/ebc9a813</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — June 10, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• With the World Cup now live, the defining brand battle of the tournament is how Nike and Adidas are deploying fundamentally different marketing strategies to own the moment.
• A UK advertising watchdog ruling against Beauty Pie's 'clinically proven' claim is a sharp reminder that efficacy-led brand communications are under intensifying regulatory scrutiny across beauty and personal care.
• Second Nature Brands' acquisition of Tillamook Country Smoker signals a consolidation wave in the fast-growing meat snacks category that challengers and legacy FMCG players alike cannot ignore.

Fun fact: Costco deliberately limits its store-brand Kirkland Signature line to fewer than 400 SKUs, yet Kirkland alone generates over $53 billion in annual sales — making it a larger 'brand' by revenue than Nike or Budweiser. The strategy is intentional: scarcity of choice forces such high volume concentration per item that Costco can demand manufacturing quality typically reserved for premium national brands.

Hosted by Marco and Klara.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — June 10, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• With the World Cup now live, the defining brand battle of the tournament is how Nike and Adidas are deploying fundamentally different marketing strategies to own the moment.
• A UK advertising watchdog ruling against Beauty Pie's 'clinically proven' claim is a sharp reminder that efficacy-led brand communications are under intensifying regulatory scrutiny across beauty and personal care.
• Second Nature Brands' acquisition of Tillamook Country Smoker signals a consolidation wave in the fast-growing meat snacks category that challengers and legacy FMCG players alike cannot ignore.

Fun fact: Costco deliberately limits its store-brand Kirkland Signature line to fewer than 400 SKUs, yet Kirkland alone generates over $53 billion in annual sales — making it a larger 'brand' by revenue than Nike or Budweiser. The strategy is intentional: scarcity of choice forces such high volume concentration per item that Costco can demand manufacturing quality typically reserved for premium national brands.

Hosted by Marco and Klara.]]>
      </content:encoded>
      <pubDate>Tue, 09 Jun 2026 18:05:30 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/ebc9a813/21a58242.mp3" length="12751576" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>400</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — June 10, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• With the World Cup now live, the defining brand battle of the tournament is how Nike and Adidas are deploying fundamentally different marketing strategies to own the moment.
• A UK advertising watchdog ruling against Beauty Pie's 'clinically proven' claim is a sharp reminder that efficacy-led brand communications are under intensifying regulatory scrutiny across beauty and personal care.
• Second Nature Brands' acquisition of Tillamook Country Smoker signals a consolidation wave in the fast-growing meat snacks category that challengers and legacy FMCG players alike cannot ignore.

Fun fact: Costco deliberately limits its store-brand Kirkland Signature line to fewer than 400 SKUs, yet Kirkland alone generates over $53 billion in annual sales — making it a larger 'brand' by revenue than Nike or Budweiser. The strategy is intentional: scarcity of choice forces such high volume concentration per item that Costco can demand manufacturing quality typically reserved for premium national brands.

Hosted by Marco and Klara.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — June 09, 2026</title>
      <itunes:title>The FMCG Marketing Daily — June 09, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2275eb27-e23e-4a7e-8844-da7c27acc77b</guid>
      <link>https://share.transistor.fm/s/5e9da64e</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — June 09, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Tropicana's decision to refresh creative execution while holding its strategic positioning steady is a rare and instructive case of brand discipline in a category under pressure.
• Rémy Cointreau's strategic pivot to reclaim distribution and tighten brand control is a high-stakes bet on premiumisation at exactly the moment when luxury spirits demand is most volatile.
• M&amp;S Ireland's 'Farm to Foodhall' campaign scoring near the top of System 1's effectiveness scale is concrete evidence that provenance-led food storytelling still drives the strongest emotional response with consumers.

Fun fact: The average supermarket stocks around 30,000 SKUs, yet research shows that removing 80% of those products would account for less than 20% of lost sales — a principle that drove Trader Joe's to deliberately cap its range at roughly 4,000 SKUs and consistently outperform larger rivals on sales per square foot. Most brand managers fight for shelf space assuming more presence means more sales, when the data suggests the opposite.

Hosted by Marco and Klara.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — June 09, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Tropicana's decision to refresh creative execution while holding its strategic positioning steady is a rare and instructive case of brand discipline in a category under pressure.
• Rémy Cointreau's strategic pivot to reclaim distribution and tighten brand control is a high-stakes bet on premiumisation at exactly the moment when luxury spirits demand is most volatile.
• M&amp;S Ireland's 'Farm to Foodhall' campaign scoring near the top of System 1's effectiveness scale is concrete evidence that provenance-led food storytelling still drives the strongest emotional response with consumers.

Fun fact: The average supermarket stocks around 30,000 SKUs, yet research shows that removing 80% of those products would account for less than 20% of lost sales — a principle that drove Trader Joe's to deliberately cap its range at roughly 4,000 SKUs and consistently outperform larger rivals on sales per square foot. Most brand managers fight for shelf space assuming more presence means more sales, when the data suggests the opposite.

Hosted by Marco and Klara.]]>
      </content:encoded>
      <pubDate>Mon, 08 Jun 2026 18:05:26 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/5e9da64e/605d5ea0.mp3" length="13018723" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>417</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — June 09, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Tropicana's decision to refresh creative execution while holding its strategic positioning steady is a rare and instructive case of brand discipline in a category under pressure.
• Rémy Cointreau's strategic pivot to reclaim distribution and tighten brand control is a high-stakes bet on premiumisation at exactly the moment when luxury spirits demand is most volatile.
• M&amp;S Ireland's 'Farm to Foodhall' campaign scoring near the top of System 1's effectiveness scale is concrete evidence that provenance-led food storytelling still drives the strongest emotional response with consumers.

Fun fact: The average supermarket stocks around 30,000 SKUs, yet research shows that removing 80% of those products would account for less than 20% of lost sales — a principle that drove Trader Joe's to deliberately cap its range at roughly 4,000 SKUs and consistently outperform larger rivals on sales per square foot. Most brand managers fight for shelf space assuming more presence means more sales, when the data suggests the opposite.

Hosted by Marco and Klara.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — June 08, 2026</title>
      <itunes:title>The FMCG Marketing Daily — June 08, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">54ce4bc8-0715-4cd0-9302-b4fd0917cd85</guid>
      <link>https://share.transistor.fm/s/fb1169f2</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — June 08, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Coca-Cola's new World Cup emotional campaign is a distinct creative strategy story — separate from the AI Mourinho execution and the CFO agency review already covered — showing how the brand is activating its official sponsorship through consumer emotion rather than celebrity or data.
• KFC Sweden's 'Bucket For One' campaign by Uncommon Stockholm turns the cultural taboo of solo dining into a brand positioning move — a sharp example of how QSR brands are using consumer behaviour insight to launch new SKUs with a cultural edge.
• While Danone's CEO publicly ruled out the Mead Johnson acquisition, Nestlé is quietly taking a different route into infant nutrition innovation — a multi-year startup partnership on bioactive proteins that signals R&amp;D-led brand differentiation over M&amp;A scale.

Fun fact: The average supermarket loses more money to 'shrinkage' — theft, spoilage, and administrative error — than it earns in net profit, with the industry-wide shrink rate sitting at around 1.6% of sales versus typical net margins of just 1–3%. That means a single percentage point improvement in shrink can effectively double a retailer's profit.

Hosted by Marco and Klara.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — June 08, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Coca-Cola's new World Cup emotional campaign is a distinct creative strategy story — separate from the AI Mourinho execution and the CFO agency review already covered — showing how the brand is activating its official sponsorship through consumer emotion rather than celebrity or data.
• KFC Sweden's 'Bucket For One' campaign by Uncommon Stockholm turns the cultural taboo of solo dining into a brand positioning move — a sharp example of how QSR brands are using consumer behaviour insight to launch new SKUs with a cultural edge.
• While Danone's CEO publicly ruled out the Mead Johnson acquisition, Nestlé is quietly taking a different route into infant nutrition innovation — a multi-year startup partnership on bioactive proteins that signals R&amp;D-led brand differentiation over M&amp;A scale.

Fun fact: The average supermarket loses more money to 'shrinkage' — theft, spoilage, and administrative error — than it earns in net profit, with the industry-wide shrink rate sitting at around 1.6% of sales versus typical net margins of just 1–3%. That means a single percentage point improvement in shrink can effectively double a retailer's profit.

Hosted by Marco and Klara.]]>
      </content:encoded>
      <pubDate>Sun, 07 Jun 2026 18:05:24 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/fb1169f2/ed616e4e.mp3" length="12736200" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>399</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — June 08, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Coca-Cola's new World Cup emotional campaign is a distinct creative strategy story — separate from the AI Mourinho execution and the CFO agency review already covered — showing how the brand is activating its official sponsorship through consumer emotion rather than celebrity or data.
• KFC Sweden's 'Bucket For One' campaign by Uncommon Stockholm turns the cultural taboo of solo dining into a brand positioning move — a sharp example of how QSR brands are using consumer behaviour insight to launch new SKUs with a cultural edge.
• While Danone's CEO publicly ruled out the Mead Johnson acquisition, Nestlé is quietly taking a different route into infant nutrition innovation — a multi-year startup partnership on bioactive proteins that signals R&amp;D-led brand differentiation over M&amp;A scale.

Fun fact: The average supermarket loses more money to 'shrinkage' — theft, spoilage, and administrative error — than it earns in net profit, with the industry-wide shrink rate sitting at around 1.6% of sales versus typical net margins of just 1–3%. That means a single percentage point improvement in shrink can effectively double a retailer's profit.

Hosted by Marco and Klara.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — June 07, 2026</title>
      <itunes:title>The FMCG Marketing Daily — June 07, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ecc34041-8a2e-4cb1-9d44-3569f6518b61</guid>
      <link>https://share.transistor.fm/s/1e66b7da</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — June 07, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Coca-Cola is launching a global agency review covering media, data and tech — and the CFO's public focus on data matching signals a fundamental shift in how the world's biggest beverage brand is structuring its marketing infrastructure.
• Diageo's Indian subsidiary United Spirits is closing another manufacturing facility in Hyderabad, raising pointed questions about the parent brand's long-term commitment to local production in one of the world's most strategically important spirits markets.
• Dairy giant Lactalis is making an acquisition play in the high-protein category, signalling that legacy FMCG dairy brands are now treating the protein trend as a structural portfolio shift rather than a passing consumer fad.

Fun fact: Heinz once ran a ketchup ad in the UK that was banned because it was too effective — the 2022 campaign showed people licking ketchup directly off various surfaces, and regulators pulled it for encouraging unhygienic behavior in a post-pandemic environment. The brand's response was to immediately rerun it in markets outside regulatory reach, generating more earned media than the original paid spend.

Hosted by Marco and Klara.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — June 07, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Coca-Cola is launching a global agency review covering media, data and tech — and the CFO's public focus on data matching signals a fundamental shift in how the world's biggest beverage brand is structuring its marketing infrastructure.
• Diageo's Indian subsidiary United Spirits is closing another manufacturing facility in Hyderabad, raising pointed questions about the parent brand's long-term commitment to local production in one of the world's most strategically important spirits markets.
• Dairy giant Lactalis is making an acquisition play in the high-protein category, signalling that legacy FMCG dairy brands are now treating the protein trend as a structural portfolio shift rather than a passing consumer fad.

Fun fact: Heinz once ran a ketchup ad in the UK that was banned because it was too effective — the 2022 campaign showed people licking ketchup directly off various surfaces, and regulators pulled it for encouraging unhygienic behavior in a post-pandemic environment. The brand's response was to immediately rerun it in markets outside regulatory reach, generating more earned media than the original paid spend.

Hosted by Marco and Klara.]]>
      </content:encoded>
      <pubDate>Sat, 06 Jun 2026 18:05:46 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/1e66b7da/dad6ac67.mp3" length="13148260" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>425</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — June 07, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Coca-Cola is launching a global agency review covering media, data and tech — and the CFO's public focus on data matching signals a fundamental shift in how the world's biggest beverage brand is structuring its marketing infrastructure.
• Diageo's Indian subsidiary United Spirits is closing another manufacturing facility in Hyderabad, raising pointed questions about the parent brand's long-term commitment to local production in one of the world's most strategically important spirits markets.
• Dairy giant Lactalis is making an acquisition play in the high-protein category, signalling that legacy FMCG dairy brands are now treating the protein trend as a structural portfolio shift rather than a passing consumer fad.

Fun fact: Heinz once ran a ketchup ad in the UK that was banned because it was too effective — the 2022 campaign showed people licking ketchup directly off various surfaces, and regulators pulled it for encouraging unhygienic behavior in a post-pandemic environment. The brand's response was to immediately rerun it in markets outside regulatory reach, generating more earned media than the original paid spend.

Hosted by Marco and Klara.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — June 06, 2026</title>
      <itunes:title>The FMCG Marketing Daily — June 06, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">5b279eda-533c-48a0-ae76-e1db507771ec</guid>
      <link>https://share.transistor.fm/s/767cbf8e</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — June 06, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Coca-Cola is replacing a live celebrity with an AI clone in a major World Cup campaign — a structural shift in how FMCG giants may manage endorsement risk and cost going forward.
• PepsiCo is making a direct play for India's fast-growing energy drinks market with a brand that has had little global visibility — a high-stakes category expansion bet in one of the world's most contested FMCG arenas.
• Spain's consumer ministry is moving to restrict the sale and advertising of caffeinated energy drinks to under-16s and under-18s — a regulatory intervention that could reshape how the entire category is marketed across the EU.

Fun fact: Heinz once ran a ketchup bottle with no label at all — just the iconic shape — in a UK limited release, and it outsold the labelled version in test stores by 14% because shoppers said they trusted the silhouette more than the branding itself. It became one of the earliest documented cases of packaging shape functioning as a standalone brand asset in retail.

Hosted by Marco and Klara.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — June 06, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Coca-Cola is replacing a live celebrity with an AI clone in a major World Cup campaign — a structural shift in how FMCG giants may manage endorsement risk and cost going forward.
• PepsiCo is making a direct play for India's fast-growing energy drinks market with a brand that has had little global visibility — a high-stakes category expansion bet in one of the world's most contested FMCG arenas.
• Spain's consumer ministry is moving to restrict the sale and advertising of caffeinated energy drinks to under-16s and under-18s — a regulatory intervention that could reshape how the entire category is marketed across the EU.

Fun fact: Heinz once ran a ketchup bottle with no label at all — just the iconic shape — in a UK limited release, and it outsold the labelled version in test stores by 14% because shoppers said they trusted the silhouette more than the branding itself. It became one of the earliest documented cases of packaging shape functioning as a standalone brand asset in retail.

Hosted by Marco and Klara.]]>
      </content:encoded>
      <pubDate>Fri, 05 Jun 2026 18:05:41 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/767cbf8e/1cf779da.mp3" length="13008729" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>416</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — June 06, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Coca-Cola is replacing a live celebrity with an AI clone in a major World Cup campaign — a structural shift in how FMCG giants may manage endorsement risk and cost going forward.
• PepsiCo is making a direct play for India's fast-growing energy drinks market with a brand that has had little global visibility — a high-stakes category expansion bet in one of the world's most contested FMCG arenas.
• Spain's consumer ministry is moving to restrict the sale and advertising of caffeinated energy drinks to under-16s and under-18s — a regulatory intervention that could reshape how the entire category is marketed across the EU.

Fun fact: Heinz once ran a ketchup bottle with no label at all — just the iconic shape — in a UK limited release, and it outsold the labelled version in test stores by 14% because shoppers said they trusted the silhouette more than the branding itself. It became one of the earliest documented cases of packaging shape functioning as a standalone brand asset in retail.

Hosted by Marco and Klara.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — June 05, 2026</title>
      <itunes:title>The FMCG Marketing Daily — June 05, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">39e429d3-1a68-46ce-b993-9edfec9e432a</guid>
      <link>https://share.transistor.fm/s/44e142b2</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — June 05, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Violife is using social content to directly combat the taste and texture scepticism that has kept dairy-free cheese a niche category — a textbook challenger brand education play.
• Danone's CEO publicly walking away from a category-defining acquisition signals a clear strategic choice about where the company is — and is not — betting its brand future.
• Nestlé's CEO is signalling that falling commodity costs will be channelled into innovation and marketing investment — not just margin recovery — which has direct implications for competitive spend levels across coffee and confectionery.

Fun fact: The average supermarket plays music at around 72 beats per minute during off-peak hours — deliberately slower than a resting heart rate — because a 1982 study found shoppers spend up to 38% more when background music tempo drops below 94 BPM. Retailers like Kroger have used licensed tempo-controlled playlists as a silent revenue lever for decades, with zero price changes required.

Hosted by Marco and Klara.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — June 05, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Violife is using social content to directly combat the taste and texture scepticism that has kept dairy-free cheese a niche category — a textbook challenger brand education play.
• Danone's CEO publicly walking away from a category-defining acquisition signals a clear strategic choice about where the company is — and is not — betting its brand future.
• Nestlé's CEO is signalling that falling commodity costs will be channelled into innovation and marketing investment — not just margin recovery — which has direct implications for competitive spend levels across coffee and confectionery.

Fun fact: The average supermarket plays music at around 72 beats per minute during off-peak hours — deliberately slower than a resting heart rate — because a 1982 study found shoppers spend up to 38% more when background music tempo drops below 94 BPM. Retailers like Kroger have used licensed tempo-controlled playlists as a silent revenue lever for decades, with zero price changes required.

Hosted by Marco and Klara.]]>
      </content:encoded>
      <pubDate>Thu, 04 Jun 2026 18:05:26 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/44e142b2/9a8e243c.mp3" length="12950302" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>412</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — June 05, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Violife is using social content to directly combat the taste and texture scepticism that has kept dairy-free cheese a niche category — a textbook challenger brand education play.
• Danone's CEO publicly walking away from a category-defining acquisition signals a clear strategic choice about where the company is — and is not — betting its brand future.
• Nestlé's CEO is signalling that falling commodity costs will be channelled into innovation and marketing investment — not just margin recovery — which has direct implications for competitive spend levels across coffee and confectionery.

Fun fact: The average supermarket plays music at around 72 beats per minute during off-peak hours — deliberately slower than a resting heart rate — because a 1982 study found shoppers spend up to 38% more when background music tempo drops below 94 BPM. Retailers like Kroger have used licensed tempo-controlled playlists as a silent revenue lever for decades, with zero price changes required.

Hosted by Marco and Klara.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — June 04, 2026</title>
      <itunes:title>The FMCG Marketing Daily — June 04, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">60415431-b900-42c8-90f4-7de6dd327765</guid>
      <link>https://share.transistor.fm/s/412f838e</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — June 04, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Nestlé is moving from minority investor to full owner of Yfood, signalling a deliberate strategic bet on the fast-growing ready-to-drink meal replacement category.
• Disaronno Group has formally closed its acquisition of Amaro Averna and Zedda Piras from Campari, reshaping the Italian spirits brand landscape and raising immediate questions about how two heritage amaro brands will be positioned under new ownership.
• French craft beer group Fabulous French Brasseurs has opened its capital to specialist food fund FrenchFood Capital, backing a multi-brand regional brewery challenger at a moment when the mainstream beer category is under volume pressure.

Fun fact: The color red on food packaging has been shown to suppress appetite in clinical studies, yet Coca-Cola, Heinz, and dozens of other top FMCG brands use it as their dominant packaging color — partly because it triggers urgency and impulse purchase faster than any other color on shelf, overriding the appetite signal entirely. The purchase happens before the brain's hunger cues even register.

Hosted by Marco and Klara.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — June 04, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Nestlé is moving from minority investor to full owner of Yfood, signalling a deliberate strategic bet on the fast-growing ready-to-drink meal replacement category.
• Disaronno Group has formally closed its acquisition of Amaro Averna and Zedda Piras from Campari, reshaping the Italian spirits brand landscape and raising immediate questions about how two heritage amaro brands will be positioned under new ownership.
• French craft beer group Fabulous French Brasseurs has opened its capital to specialist food fund FrenchFood Capital, backing a multi-brand regional brewery challenger at a moment when the mainstream beer category is under volume pressure.

Fun fact: The color red on food packaging has been shown to suppress appetite in clinical studies, yet Coca-Cola, Heinz, and dozens of other top FMCG brands use it as their dominant packaging color — partly because it triggers urgency and impulse purchase faster than any other color on shelf, overriding the appetite signal entirely. The purchase happens before the brain's hunger cues even register.

Hosted by Marco and Klara.]]>
      </content:encoded>
      <pubDate>Wed, 03 Jun 2026 18:05:49 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/412f838e/5b36e88a.mp3" length="12998735" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>415</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — June 04, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Nestlé is moving from minority investor to full owner of Yfood, signalling a deliberate strategic bet on the fast-growing ready-to-drink meal replacement category.
• Disaronno Group has formally closed its acquisition of Amaro Averna and Zedda Piras from Campari, reshaping the Italian spirits brand landscape and raising immediate questions about how two heritage amaro brands will be positioned under new ownership.
• French craft beer group Fabulous French Brasseurs has opened its capital to specialist food fund FrenchFood Capital, backing a multi-brand regional brewery challenger at a moment when the mainstream beer category is under volume pressure.

Fun fact: The color red on food packaging has been shown to suppress appetite in clinical studies, yet Coca-Cola, Heinz, and dozens of other top FMCG brands use it as their dominant packaging color — partly because it triggers urgency and impulse purchase faster than any other color on shelf, overriding the appetite signal entirely. The purchase happens before the brain's hunger cues even register.

Hosted by Marco and Klara.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — June 03, 2026</title>
      <itunes:title>The FMCG Marketing Daily — June 03, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ee8b696b-0723-4472-a526-af3e93215871</guid>
      <link>https://share.transistor.fm/s/b454bfd1</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — June 03, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Kraft Heinz CMO Todd Kaplan lays out how legacy pantry brands stay culturally relevant in an algorithm-driven, TikTok-first media landscape.
• Ferrero is committing €60 million to French manufacturing while simultaneously launching Nutella Cookies across Europe — a rare dual move that ties brand extension directly to domestic investment.
• Challenger nappy brand Peachies is using unflinching postpartum imagery to carve out category space that Pampers and Huggies have historically avoided.

Fun fact: The average supermarket loyalty card program actually loses money on its top 20% of customers — the heavy deal-seekers who cherry-pick promotions cost retailers more in discounts than they generate in margin, a dynamic Tesco's Clubcard team identified in the late 1990s that reshaped how the entire industry thinks about tiered loyalty rewards.

Hosted by Marco and Klara.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — June 03, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Kraft Heinz CMO Todd Kaplan lays out how legacy pantry brands stay culturally relevant in an algorithm-driven, TikTok-first media landscape.
• Ferrero is committing €60 million to French manufacturing while simultaneously launching Nutella Cookies across Europe — a rare dual move that ties brand extension directly to domestic investment.
• Challenger nappy brand Peachies is using unflinching postpartum imagery to carve out category space that Pampers and Huggies have historically avoided.

Fun fact: The average supermarket loyalty card program actually loses money on its top 20% of customers — the heavy deal-seekers who cherry-pick promotions cost retailers more in discounts than they generate in margin, a dynamic Tesco's Clubcard team identified in the late 1990s that reshaped how the entire industry thinks about tiered loyalty rewards.

Hosted by Marco and Klara.]]>
      </content:encoded>
      <pubDate>Tue, 02 Jun 2026 18:05:40 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/b454bfd1/aad6b6a7.mp3" length="13243203" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>431</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — June 03, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Kraft Heinz CMO Todd Kaplan lays out how legacy pantry brands stay culturally relevant in an algorithm-driven, TikTok-first media landscape.
• Ferrero is committing €60 million to French manufacturing while simultaneously launching Nutella Cookies across Europe — a rare dual move that ties brand extension directly to domestic investment.
• Challenger nappy brand Peachies is using unflinching postpartum imagery to carve out category space that Pampers and Huggies have historically avoided.

Fun fact: The average supermarket loyalty card program actually loses money on its top 20% of customers — the heavy deal-seekers who cherry-pick promotions cost retailers more in discounts than they generate in margin, a dynamic Tesco's Clubcard team identified in the late 1990s that reshaped how the entire industry thinks about tiered loyalty rewards.

Hosted by Marco and Klara.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — June 02, 2026</title>
      <itunes:title>The FMCG Marketing Daily — June 02, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b12070b7-718a-481d-bcfe-55e4f2ff72e5</guid>
      <link>https://share.transistor.fm/s/028ceafc</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — June 02, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• With Messi fronting campaigns for Adidas, Michelob Ultra, Lay's and more simultaneously, brand managers need to ask whether celebrity saturation is eroding the distinctiveness they're paying a premium for.
• Havaianas is betting its global brand refresh on cultural authenticity — using Vinicius Junior to recentre the brand on Brazilian identity at a moment when World Cup clutter is at its peak.
• Lune &amp; Wild's Series A signals that the baby and children's food category is attracting serious challenger capital, built on a chef-led quality positioning that directly challenges the incumbent FMCG players who dominate supermarket shelves.

Fun fact: Coca-Cola's 1985 'New Coke' reformulation — widely remembered as a catastrophic failure — actually caused sales of Classic Coke to surge 8% above pre-New Coke levels within months of the original formula's return, making it one of the most accidentally successful loyalty campaigns in FMCG history. The backlash generated more earned media and consumer attachment than any paid campaign the brand had run in years.

Hosted by Marco and Klara.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — June 02, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• With Messi fronting campaigns for Adidas, Michelob Ultra, Lay's and more simultaneously, brand managers need to ask whether celebrity saturation is eroding the distinctiveness they're paying a premium for.
• Havaianas is betting its global brand refresh on cultural authenticity — using Vinicius Junior to recentre the brand on Brazilian identity at a moment when World Cup clutter is at its peak.
• Lune &amp; Wild's Series A signals that the baby and children's food category is attracting serious challenger capital, built on a chef-led quality positioning that directly challenges the incumbent FMCG players who dominate supermarket shelves.

Fun fact: Coca-Cola's 1985 'New Coke' reformulation — widely remembered as a catastrophic failure — actually caused sales of Classic Coke to surge 8% above pre-New Coke levels within months of the original formula's return, making it one of the most accidentally successful loyalty campaigns in FMCG history. The backlash generated more earned media and consumer attachment than any paid campaign the brand had run in years.

Hosted by Marco and Klara.]]>
      </content:encoded>
      <pubDate>Mon, 01 Jun 2026 18:05:17 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/028ceafc/adfff61b.mp3" length="13140572" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>424</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — June 02, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• With Messi fronting campaigns for Adidas, Michelob Ultra, Lay's and more simultaneously, brand managers need to ask whether celebrity saturation is eroding the distinctiveness they're paying a premium for.
• Havaianas is betting its global brand refresh on cultural authenticity — using Vinicius Junior to recentre the brand on Brazilian identity at a moment when World Cup clutter is at its peak.
• Lune &amp; Wild's Series A signals that the baby and children's food category is attracting serious challenger capital, built on a chef-led quality positioning that directly challenges the incumbent FMCG players who dominate supermarket shelves.

Fun fact: Coca-Cola's 1985 'New Coke' reformulation — widely remembered as a catastrophic failure — actually caused sales of Classic Coke to surge 8% above pre-New Coke levels within months of the original formula's return, making it one of the most accidentally successful loyalty campaigns in FMCG history. The backlash generated more earned media and consumer attachment than any paid campaign the brand had run in years.

Hosted by Marco and Klara.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — June 01, 2026</title>
      <itunes:title>The FMCG Marketing Daily — June 01, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">095c62ea-8b8a-4aaf-9013-8e02056cc31f</guid>
      <link>https://share.transistor.fm/s/995b87d6</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — June 01, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• New NielsenIQ data shows Western European consumers are still buying premium FMCG — but only when brands can prove tangible value, not just claim it.
• Café Bustelo is activating around the World Cup through cultural identity rather than football itself — a distinct challenger-brand approach to a crowded sponsorship moment.
• Pernod Ricard has reportedly lost its court appeal to resume sales in New Delhi, dealing a significant regulatory blow to one of the world's largest spirits companies in a critical growth market.

Fun fact: The average supermarket shopper makes a full store circuit in under 55 minutes, yet Costco deliberately removes clocks and minimizes natural light in its warehouses — a design choice that measurably extends average member dwell time to nearly 90 minutes and directly correlates to its famously high basket size of over $100 per trip.

Hosted by Marco and Klara.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — June 01, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• New NielsenIQ data shows Western European consumers are still buying premium FMCG — but only when brands can prove tangible value, not just claim it.
• Café Bustelo is activating around the World Cup through cultural identity rather than football itself — a distinct challenger-brand approach to a crowded sponsorship moment.
• Pernod Ricard has reportedly lost its court appeal to resume sales in New Delhi, dealing a significant regulatory blow to one of the world's largest spirits companies in a critical growth market.

Fun fact: The average supermarket shopper makes a full store circuit in under 55 minutes, yet Costco deliberately removes clocks and minimizes natural light in its warehouses — a design choice that measurably extends average member dwell time to nearly 90 minutes and directly correlates to its famously high basket size of over $100 per trip.

Hosted by Marco and Klara.]]>
      </content:encoded>
      <pubDate>Mon, 01 Jun 2026 14:11:58 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/995b87d6/3d72ed87.mp3" length="12696224" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>396</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — June 01, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• New NielsenIQ data shows Western European consumers are still buying premium FMCG — but only when brands can prove tangible value, not just claim it.
• Café Bustelo is activating around the World Cup through cultural identity rather than football itself — a distinct challenger-brand approach to a crowded sponsorship moment.
• Pernod Ricard has reportedly lost its court appeal to resume sales in New Delhi, dealing a significant regulatory blow to one of the world's largest spirits companies in a critical growth market.

Fun fact: The average supermarket shopper makes a full store circuit in under 55 minutes, yet Costco deliberately removes clocks and minimizes natural light in its warehouses — a design choice that measurably extends average member dwell time to nearly 90 minutes and directly correlates to its famously high basket size of over $100 per trip.

Hosted by Marco and Klara.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — May 31, 2026</title>
      <itunes:title>The FMCG Marketing Daily — May 31, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2b13fd99-6556-42a4-bfd9-5ded18cad91c</guid>
      <link>https://share.transistor.fm/s/1b134b89</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — May 31, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• An activist investor is simultaneously pressuring McCormick and circling Unilever's food division — a move that could redraw the competitive map for spices, condiments, and ambient food brands.
• Unilever is using the FIFA World Cup not just as a sponsorship platform but as a live testing ground for a creator-first marketing model that could replace traditional broadcast advertising across its brand portfolio.
• Patagonia's trademark action against a drag queen activist reveals how purpose-driven brands face a uniquely sharp reputational dilemma when legal brand protection puts them in direct conflict with the communities they publicly champion.

Fun fact: The average supermarket shopper makes roughly 68% of their purchase decisions in-store, yet Nielsen data found that simply changing a product's name — without altering the formula or packaging design — boosted sales of one Unilever deodorant line by over 20% in a single quarter. The name itself, not the product, was the marketing.

Hosted by Marco and Klara.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — May 31, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• An activist investor is simultaneously pressuring McCormick and circling Unilever's food division — a move that could redraw the competitive map for spices, condiments, and ambient food brands.
• Unilever is using the FIFA World Cup not just as a sponsorship platform but as a live testing ground for a creator-first marketing model that could replace traditional broadcast advertising across its brand portfolio.
• Patagonia's trademark action against a drag queen activist reveals how purpose-driven brands face a uniquely sharp reputational dilemma when legal brand protection puts them in direct conflict with the communities they publicly champion.

Fun fact: The average supermarket shopper makes roughly 68% of their purchase decisions in-store, yet Nielsen data found that simply changing a product's name — without altering the formula or packaging design — boosted sales of one Unilever deodorant line by over 20% in a single quarter. The name itself, not the product, was the marketing.

Hosted by Marco and Klara.]]>
      </content:encoded>
      <pubDate>Sat, 30 May 2026 18:05:30 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/1b134b89/564e4c5e.mp3" length="13137496" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>424</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — May 31, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• An activist investor is simultaneously pressuring McCormick and circling Unilever's food division — a move that could redraw the competitive map for spices, condiments, and ambient food brands.
• Unilever is using the FIFA World Cup not just as a sponsorship platform but as a live testing ground for a creator-first marketing model that could replace traditional broadcast advertising across its brand portfolio.
• Patagonia's trademark action against a drag queen activist reveals how purpose-driven brands face a uniquely sharp reputational dilemma when legal brand protection puts them in direct conflict with the communities they publicly champion.

Fun fact: The average supermarket shopper makes roughly 68% of their purchase decisions in-store, yet Nielsen data found that simply changing a product's name — without altering the formula or packaging design — boosted sales of one Unilever deodorant line by over 20% in a single quarter. The name itself, not the product, was the marketing.

Hosted by Marco and Klara.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — May 30, 2026</title>
      <itunes:title>The FMCG Marketing Daily — May 30, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a74b39cf-b6ab-49b7-a65d-50aa5e6abbe8</guid>
      <link>https://share.transistor.fm/s/dbd4f721</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — May 30, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Unilever is committing $270 million to an AI-powered innovation centre — a direct signal that the company is betting on technology to compress product development timelines across its beauty and wellbeing portfolio.
• The Dutch alcoholic beverages market is under serious volume pressure from rising costs, regulation, and geopolitical headwinds — making it a bellwether for how Western European FMCG brand managers should be thinking about portfolio prioritisation right now.
• Lidl overtaking Morrisons to become the UK's fifth-largest grocer is the clearest structural evidence yet that value-channel growth is reshaping where FMCG brands must win — and which retail relationships now matter most.

Fun fact: The average supermarket shopper makes over 50% of their purchase decisions based on product placement at end-of-aisle displays, yet Nestlé found that simply rotating the same product into an endcap — without any price promotion — lifted unit sales by up to 30% compared to mid-shelf placement alone. That means the location is doing more selling than the discount.

Hosted by Marco and Klara.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — May 30, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Unilever is committing $270 million to an AI-powered innovation centre — a direct signal that the company is betting on technology to compress product development timelines across its beauty and wellbeing portfolio.
• The Dutch alcoholic beverages market is under serious volume pressure from rising costs, regulation, and geopolitical headwinds — making it a bellwether for how Western European FMCG brand managers should be thinking about portfolio prioritisation right now.
• Lidl overtaking Morrisons to become the UK's fifth-largest grocer is the clearest structural evidence yet that value-channel growth is reshaping where FMCG brands must win — and which retail relationships now matter most.

Fun fact: The average supermarket shopper makes over 50% of their purchase decisions based on product placement at end-of-aisle displays, yet Nestlé found that simply rotating the same product into an endcap — without any price promotion — lifted unit sales by up to 30% compared to mid-shelf placement alone. That means the location is doing more selling than the discount.

Hosted by Marco and Klara.]]>
      </content:encoded>
      <pubDate>Fri, 29 May 2026 18:05:40 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/dbd4f721/61795385.mp3" length="12939538" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>412</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — May 30, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Unilever is committing $270 million to an AI-powered innovation centre — a direct signal that the company is betting on technology to compress product development timelines across its beauty and wellbeing portfolio.
• The Dutch alcoholic beverages market is under serious volume pressure from rising costs, regulation, and geopolitical headwinds — making it a bellwether for how Western European FMCG brand managers should be thinking about portfolio prioritisation right now.
• Lidl overtaking Morrisons to become the UK's fifth-largest grocer is the clearest structural evidence yet that value-channel growth is reshaping where FMCG brands must win — and which retail relationships now matter most.

Fun fact: The average supermarket shopper makes over 50% of their purchase decisions based on product placement at end-of-aisle displays, yet Nestlé found that simply rotating the same product into an endcap — without any price promotion — lifted unit sales by up to 30% compared to mid-shelf placement alone. That means the location is doing more selling than the discount.

Hosted by Marco and Klara.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — May 29, 2026</title>
      <itunes:title>The FMCG Marketing Daily — May 29, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">069a6c18-6348-4bee-9949-ce2db60aab35</guid>
      <link>https://share.transistor.fm/s/09748897</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — May 29, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Challenger water brands are redefining premium positioning away from heritage and aesthetics toward chemical-safety credentials, directly threatening legacy players like Evian and Volvic.
• The phased exit of betting brands from Premier League shirt sponsorship is opening up front-of-jersey real estate for FMCG brands — but the measurement burden on CMOs has never been higher.
• Yoplait is entering Mongolia via a franchise partnership with Teso Group, signalling that General Mills is still pursuing frontier market expansion for the brand through asset-light licensing rather than direct investment.

Fun fact: The average supermarket shelf tag stays in place for just 72 hours before it's moved, replaced, or goes missing — yet research from Nielsen found that a product's shelf position can account for up to 30% variance in unit sales, meaning the physical chaos of retail resets is quietly destroying carefully negotiated planogram deals every single week.

Hosted by Marco and Klara.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — May 29, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Challenger water brands are redefining premium positioning away from heritage and aesthetics toward chemical-safety credentials, directly threatening legacy players like Evian and Volvic.
• The phased exit of betting brands from Premier League shirt sponsorship is opening up front-of-jersey real estate for FMCG brands — but the measurement burden on CMOs has never been higher.
• Yoplait is entering Mongolia via a franchise partnership with Teso Group, signalling that General Mills is still pursuing frontier market expansion for the brand through asset-light licensing rather than direct investment.

Fun fact: The average supermarket shelf tag stays in place for just 72 hours before it's moved, replaced, or goes missing — yet research from Nielsen found that a product's shelf position can account for up to 30% variance in unit sales, meaning the physical chaos of retail resets is quietly destroying carefully negotiated planogram deals every single week.

Hosted by Marco and Klara.]]>
      </content:encoded>
      <pubDate>Thu, 28 May 2026 23:56:15 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/09748897/2921e77f.mp3" length="12916860" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>410</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — May 29, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Challenger water brands are redefining premium positioning away from heritage and aesthetics toward chemical-safety credentials, directly threatening legacy players like Evian and Volvic.
• The phased exit of betting brands from Premier League shirt sponsorship is opening up front-of-jersey real estate for FMCG brands — but the measurement burden on CMOs has never been higher.
• Yoplait is entering Mongolia via a franchise partnership with Teso Group, signalling that General Mills is still pursuing frontier market expansion for the brand through asset-light licensing rather than direct investment.

Fun fact: The average supermarket shelf tag stays in place for just 72 hours before it's moved, replaced, or goes missing — yet research from Nielsen found that a product's shelf position can account for up to 30% variance in unit sales, meaning the physical chaos of retail resets is quietly destroying carefully negotiated planogram deals every single week.

Hosted by Marco and Klara.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — May 28, 2026</title>
      <itunes:title>The FMCG Marketing Daily — May 28, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d8559bf5-e124-4b93-b599-63d8aeaed756</guid>
      <link>https://share.transistor.fm/s/4912da1c</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — May 28, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Mondelez is betting its most iconic biscuit brand on a K-pop supergroup partnership to drive global reach — a high-stakes test of celebrity co-branding at scale.
• Unilever is deploying its biggest-ever partnership activation through Personal Care brands at the World Cup — a strategic signal about which category it is prioritising for brand equity investment in 2026.
• NielsenIQ's latest data shows India's FMCG sector entering a normalisation phase with shifting demand patterns and evolving channel dynamics — a must-read for any brand manager with emerging market exposure.

Fun fact: Walmart's store brand Great Value outsells many national brand equivalents not because of price alone, but because Walmart deliberately places it at eye level while shifting name brands to lower shelves — a tactic so effective that Great Value generated over $27 billion in annual sales, making it larger than most standalone consumer goods companies. Most brand managers negotiating shelf placement don't realize they're often bidding for the exact position Walmart's own team already identified as the highest-converting spot in the aisle.

Hosted by Marco and Klara.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — May 28, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Mondelez is betting its most iconic biscuit brand on a K-pop supergroup partnership to drive global reach — a high-stakes test of celebrity co-branding at scale.
• Unilever is deploying its biggest-ever partnership activation through Personal Care brands at the World Cup — a strategic signal about which category it is prioritising for brand equity investment in 2026.
• NielsenIQ's latest data shows India's FMCG sector entering a normalisation phase with shifting demand patterns and evolving channel dynamics — a must-read for any brand manager with emerging market exposure.

Fun fact: Walmart's store brand Great Value outsells many national brand equivalents not because of price alone, but because Walmart deliberately places it at eye level while shifting name brands to lower shelves — a tactic so effective that Great Value generated over $27 billion in annual sales, making it larger than most standalone consumer goods companies. Most brand managers negotiating shelf placement don't realize they're often bidding for the exact position Walmart's own team already identified as the highest-converting spot in the aisle.

Hosted by Marco and Klara.]]>
      </content:encoded>
      <pubDate>Wed, 27 May 2026 18:05:38 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/4912da1c/ea652662.mp3" length="13566084" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>451</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — May 28, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Mondelez is betting its most iconic biscuit brand on a K-pop supergroup partnership to drive global reach — a high-stakes test of celebrity co-branding at scale.
• Unilever is deploying its biggest-ever partnership activation through Personal Care brands at the World Cup — a strategic signal about which category it is prioritising for brand equity investment in 2026.
• NielsenIQ's latest data shows India's FMCG sector entering a normalisation phase with shifting demand patterns and evolving channel dynamics — a must-read for any brand manager with emerging market exposure.

Fun fact: Walmart's store brand Great Value outsells many national brand equivalents not because of price alone, but because Walmart deliberately places it at eye level while shifting name brands to lower shelves — a tactic so effective that Great Value generated over $27 billion in annual sales, making it larger than most standalone consumer goods companies. Most brand managers negotiating shelf placement don't realize they're often bidding for the exact position Walmart's own team already identified as the highest-converting spot in the aisle.

Hosted by Marco and Klara.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — May 27, 2026</title>
      <itunes:title>The FMCG Marketing Daily — May 27, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">7a42061c-4307-4d46-95a4-9553a39dbb36</guid>
      <link>https://share.transistor.fm/s/6b993043</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — May 27, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Coca-Cola's YouTube-led World Cup activation offers a live case study in how a legacy FMCG brand is engineering fan engagement at scale ahead of the tournament.
• Former BrewDog CEO James Watt launching a new beer brand called Second Best is a challenger brand story that tests whether founder credibility survives a very public fall from grace.
• The UK ad watchdog banning footballer-fronted betting ads on Instagram sets a direct regulatory precedent for any FMCG brand using sports celebrity endorsements on social platforms to reach young audiences.

Fun fact: The color red on food packaging has been shown to suppress appetite in clinical studies, yet it remains the dominant color in fast food and snack branding — because it simultaneously triggers urgency and impulse purchase behavior, which outweighs the appetite effect at the point of sale. Heinz famously tested a green ketchup in 2000 and sold over 10 million bottles in its first year, despite consumer focus groups predicting it would fail.

Hosted by Marco and Klara.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — May 27, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Coca-Cola's YouTube-led World Cup activation offers a live case study in how a legacy FMCG brand is engineering fan engagement at scale ahead of the tournament.
• Former BrewDog CEO James Watt launching a new beer brand called Second Best is a challenger brand story that tests whether founder credibility survives a very public fall from grace.
• The UK ad watchdog banning footballer-fronted betting ads on Instagram sets a direct regulatory precedent for any FMCG brand using sports celebrity endorsements on social platforms to reach young audiences.

Fun fact: The color red on food packaging has been shown to suppress appetite in clinical studies, yet it remains the dominant color in fast food and snack branding — because it simultaneously triggers urgency and impulse purchase behavior, which outweighs the appetite effect at the point of sale. Heinz famously tested a green ketchup in 2000 and sold over 10 million bottles in its first year, despite consumer focus groups predicting it would fail.

Hosted by Marco and Klara.]]>
      </content:encoded>
      <pubDate>Tue, 26 May 2026 18:05:26 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/6b993043/9065e27d.mp3" length="13356211" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>438</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — May 27, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Coca-Cola's YouTube-led World Cup activation offers a live case study in how a legacy FMCG brand is engineering fan engagement at scale ahead of the tournament.
• Former BrewDog CEO James Watt launching a new beer brand called Second Best is a challenger brand story that tests whether founder credibility survives a very public fall from grace.
• The UK ad watchdog banning footballer-fronted betting ads on Instagram sets a direct regulatory precedent for any FMCG brand using sports celebrity endorsements on social platforms to reach young audiences.

Fun fact: The color red on food packaging has been shown to suppress appetite in clinical studies, yet it remains the dominant color in fast food and snack branding — because it simultaneously triggers urgency and impulse purchase behavior, which outweighs the appetite effect at the point of sale. Heinz famously tested a green ketchup in 2000 and sold over 10 million bottles in its first year, despite consumer focus groups predicting it would fail.

Hosted by Marco and Klara.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — May 26, 2026</title>
      <itunes:title>The FMCG Marketing Daily — May 26, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ad54bcee-2076-4a79-965e-f7d658442cdf</guid>
      <link>https://share.transistor.fm/s/cff9307a</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — May 26, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Budget and production pressures are forcing major brands to extend campaign lifecycles — and that shift has real implications for how FMCG marketers think about creative refreshes and media planning.
• The steepest UK retail sales drop in nearly a year — driven by rising fuel costs and geopolitical pressure — is a direct signal to FMCG brand managers that UK consumer confidence is deteriorating faster than expected.
• Everlane's reported acquisition by Shein is a brutal stress test of brand purpose — and a cautionary tale for every FMCG brand that has staked its equity on sustainability or ethical sourcing claims.

Fun fact: The average supermarket plays music at a tempo specifically engineered to slow shoppers down — and studies show that when background music drops below 72 beats per minute, customers spend up to 38% more time in-store and increase basket size accordingly. This means the playlist your local grocery store is running is more deliberately calibrated than most brand media plans.

Hosted by Marco and Klara.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — May 26, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Budget and production pressures are forcing major brands to extend campaign lifecycles — and that shift has real implications for how FMCG marketers think about creative refreshes and media planning.
• The steepest UK retail sales drop in nearly a year — driven by rising fuel costs and geopolitical pressure — is a direct signal to FMCG brand managers that UK consumer confidence is deteriorating faster than expected.
• Everlane's reported acquisition by Shein is a brutal stress test of brand purpose — and a cautionary tale for every FMCG brand that has staked its equity on sustainability or ethical sourcing claims.

Fun fact: The average supermarket plays music at a tempo specifically engineered to slow shoppers down — and studies show that when background music drops below 72 beats per minute, customers spend up to 38% more time in-store and increase basket size accordingly. This means the playlist your local grocery store is running is more deliberately calibrated than most brand media plans.

Hosted by Marco and Klara.]]>
      </content:encoded>
      <pubDate>Mon, 25 May 2026 18:04:52 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/cff9307a/8fe80c74.mp3" length="12993737" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>415</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — May 26, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Budget and production pressures are forcing major brands to extend campaign lifecycles — and that shift has real implications for how FMCG marketers think about creative refreshes and media planning.
• The steepest UK retail sales drop in nearly a year — driven by rising fuel costs and geopolitical pressure — is a direct signal to FMCG brand managers that UK consumer confidence is deteriorating faster than expected.
• Everlane's reported acquisition by Shein is a brutal stress test of brand purpose — and a cautionary tale for every FMCG brand that has staked its equity on sustainability or ethical sourcing claims.

Fun fact: The average supermarket plays music at a tempo specifically engineered to slow shoppers down — and studies show that when background music drops below 72 beats per minute, customers spend up to 38% more time in-store and increase basket size accordingly. This means the playlist your local grocery store is running is more deliberately calibrated than most brand media plans.

Hosted by Marco and Klara.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — May 25, 2026</title>
      <itunes:title>The FMCG Marketing Daily — May 25, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e352da0b-563d-40c4-9cd9-b6d0b7b2a47c</guid>
      <link>https://share.transistor.fm/s/f2beb58d</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — May 25, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• L'Oréal's Garnier is overhauling its mass-market playbook with a culture-first strategy targeting Gen Zennials — a live case study in repositioning a legacy drugstore brand without abandoning its accessibility.
• Alcohol health charities are publicly calling out Buzzballz's 99p RTD shot as child-appealing packaging, putting the entire budget RTD segment on regulatory notice just as the category is booming.
• Guinness features in Adweek's weekly standout creative round-up alongside Dr Pepper — offering a real-time read on which FMCG brands are breaking through the clutter with creative work this week.

Fun fact: The average supermarket loyalty card program actually reduces a retailer's profit margins — Kroger's data science division found that deeply personalized discount offers trained shoppers to never buy certain categories at full price, effectively permanently lowering the price ceiling on those items. Some categories saw baseline price sensitivity increase by over 30% within two years of targeted coupon exposure.

Hosted by Marco and Klara.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — May 25, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• L'Oréal's Garnier is overhauling its mass-market playbook with a culture-first strategy targeting Gen Zennials — a live case study in repositioning a legacy drugstore brand without abandoning its accessibility.
• Alcohol health charities are publicly calling out Buzzballz's 99p RTD shot as child-appealing packaging, putting the entire budget RTD segment on regulatory notice just as the category is booming.
• Guinness features in Adweek's weekly standout creative round-up alongside Dr Pepper — offering a real-time read on which FMCG brands are breaking through the clutter with creative work this week.

Fun fact: The average supermarket loyalty card program actually reduces a retailer's profit margins — Kroger's data science division found that deeply personalized discount offers trained shoppers to never buy certain categories at full price, effectively permanently lowering the price ceiling on those items. Some categories saw baseline price sensitivity increase by over 30% within two years of targeted coupon exposure.

Hosted by Marco and Klara.]]>
      </content:encoded>
      <pubDate>Sun, 24 May 2026 18:05:39 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/f2beb58d/f0b6dbeb.mp3" length="13223983" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>429</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — May 25, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• L'Oréal's Garnier is overhauling its mass-market playbook with a culture-first strategy targeting Gen Zennials — a live case study in repositioning a legacy drugstore brand without abandoning its accessibility.
• Alcohol health charities are publicly calling out Buzzballz's 99p RTD shot as child-appealing packaging, putting the entire budget RTD segment on regulatory notice just as the category is booming.
• Guinness features in Adweek's weekly standout creative round-up alongside Dr Pepper — offering a real-time read on which FMCG brands are breaking through the clutter with creative work this week.

Fun fact: The average supermarket loyalty card program actually reduces a retailer's profit margins — Kroger's data science division found that deeply personalized discount offers trained shoppers to never buy certain categories at full price, effectively permanently lowering the price ceiling on those items. Some categories saw baseline price sensitivity increase by over 30% within two years of targeted coupon exposure.

Hosted by Marco and Klara.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — May 24, 2026</title>
      <itunes:title>The FMCG Marketing Daily — May 24, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">025f4b54-8fec-4ad0-b178-206c1d55ea16</guid>
      <link>https://share.transistor.fm/s/595d6e46</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — May 24, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• New WSWA data shows RTD cocktails are the only growth pocket in a US spirits market being squeezed by consumer downtrading — a direct signal for how Diageo, AB InBev, and challenger RTD brands should be prioritising their portfolios right now.
• Spendrups' acquisition of Umida's spirits portfolio is a live example of regional FMCG consolidation strategy — a brewer using M&amp;A to build a multi-category alcohol house and expand brand reach beyond its home category.
• Nestlé France has appointed Camille Falguière as General Director of its Food category — a senior leadership move at one of the world's largest FMCG companies that signals renewed focus on its core food portfolio in a key European market.

Fun fact: Costco has never once run a television commercial in its entire history, yet it consistently ranks among the top 10 global retailers by revenue — a position most chains spend billions in advertising to chase. The warehouse giant relies almost entirely on its $65 annual membership fee as both a revenue engine and a loyalty lock, meaning the product that Costco actually sells is the membership itself, not the merchandise.

Hosted by Marco and Klara.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — May 24, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• New WSWA data shows RTD cocktails are the only growth pocket in a US spirits market being squeezed by consumer downtrading — a direct signal for how Diageo, AB InBev, and challenger RTD brands should be prioritising their portfolios right now.
• Spendrups' acquisition of Umida's spirits portfolio is a live example of regional FMCG consolidation strategy — a brewer using M&amp;A to build a multi-category alcohol house and expand brand reach beyond its home category.
• Nestlé France has appointed Camille Falguière as General Director of its Food category — a senior leadership move at one of the world's largest FMCG companies that signals renewed focus on its core food portfolio in a key European market.

Fun fact: Costco has never once run a television commercial in its entire history, yet it consistently ranks among the top 10 global retailers by revenue — a position most chains spend billions in advertising to chase. The warehouse giant relies almost entirely on its $65 annual membership fee as both a revenue engine and a loyalty lock, meaning the product that Costco actually sells is the membership itself, not the merchandise.

Hosted by Marco and Klara.]]>
      </content:encoded>
      <pubDate>Sat, 23 May 2026 18:05:46 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/595d6e46/526b11e7.mp3" length="13356979" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>438</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — May 24, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• New WSWA data shows RTD cocktails are the only growth pocket in a US spirits market being squeezed by consumer downtrading — a direct signal for how Diageo, AB InBev, and challenger RTD brands should be prioritising their portfolios right now.
• Spendrups' acquisition of Umida's spirits portfolio is a live example of regional FMCG consolidation strategy — a brewer using M&amp;A to build a multi-category alcohol house and expand brand reach beyond its home category.
• Nestlé France has appointed Camille Falguière as General Director of its Food category — a senior leadership move at one of the world's largest FMCG companies that signals renewed focus on its core food portfolio in a key European market.

Fun fact: Costco has never once run a television commercial in its entire history, yet it consistently ranks among the top 10 global retailers by revenue — a position most chains spend billions in advertising to chase. The warehouse giant relies almost entirely on its $65 annual membership fee as both a revenue engine and a loyalty lock, meaning the product that Costco actually sells is the membership itself, not the merchandise.

Hosted by Marco and Klara.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — May 23, 2026</title>
      <itunes:title>The FMCG Marketing Daily — May 23, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">58d72176-0730-424a-bb49-c548a9034020</guid>
      <link>https://share.transistor.fm/s/1ad4063c</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — May 23, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• French's is turning its iconic yellow mustard green for a film tie-in — a bold test of how far a heritage condiment brand can stretch its distinctive asset without breaking it.
• PepsiCo's ten-year licensing extension with its largest bottling partner in India signals a major strategic commitment to one of the world's fastest-growing beverage markets.
• Skittles is doubling down on its long-running surreal brand voice to launch a new gummy sub-line — a case study in using tonal consistency to expand into adjacent formats without diluting brand identity.

Fun fact: Coca-Cola spends more on advertising than Microsoft and Apple combined. In 2023 alone, the company spent over four billion dollars just to remind people that fizzy drinks exist.

Hosted by Marco and Klara.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — May 23, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• French's is turning its iconic yellow mustard green for a film tie-in — a bold test of how far a heritage condiment brand can stretch its distinctive asset without breaking it.
• PepsiCo's ten-year licensing extension with its largest bottling partner in India signals a major strategic commitment to one of the world's fastest-growing beverage markets.
• Skittles is doubling down on its long-running surreal brand voice to launch a new gummy sub-line — a case study in using tonal consistency to expand into adjacent formats without diluting brand identity.

Fun fact: Coca-Cola spends more on advertising than Microsoft and Apple combined. In 2023 alone, the company spent over four billion dollars just to remind people that fizzy drinks exist.

Hosted by Marco and Klara.]]>
      </content:encoded>
      <pubDate>Fri, 22 May 2026 18:05:54 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/1ad4063c/d71b0fa5.mp3" length="13258193" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>431</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — May 23, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• French's is turning its iconic yellow mustard green for a film tie-in — a bold test of how far a heritage condiment brand can stretch its distinctive asset without breaking it.
• PepsiCo's ten-year licensing extension with its largest bottling partner in India signals a major strategic commitment to one of the world's fastest-growing beverage markets.
• Skittles is doubling down on its long-running surreal brand voice to launch a new gummy sub-line — a case study in using tonal consistency to expand into adjacent formats without diluting brand identity.

Fun fact: Coca-Cola spends more on advertising than Microsoft and Apple combined. In 2023 alone, the company spent over four billion dollars just to remind people that fizzy drinks exist.

Hosted by Marco and Klara.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — May 22, 2026</title>
      <itunes:title>The FMCG Marketing Daily — May 22, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">844273d0-c91b-44c8-9308-0dbf88ef7ec3</guid>
      <link>https://share.transistor.fm/s/868f23d1</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — May 22, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Nestlé is fighting a live brand credibility battle over its infant formula recall, and how it handles this public rebuttal will define its trust equity with the most risk-averse consumer segment there is.
• Carlsberg is betting that Malaysian consumers' appetite for 'authentic Chinese brands' can turn a regional Chinese beer into a pan-Asian growth vehicle — a brand internationalisation playbook worth watching.
• Zevia is doubling down on its 'radically real' brand platform at exactly the moment when clean-label soda challengers are under pressure to prove they can scale marketing without losing their authenticity edge.

Fun fact: The average supermarket loses roughly 1.3% of total revenue to shoplifting annually, but studies show that self-checkout lanes have a shrink rate nearly three times higher than staffed lanes — a gap so significant that some retailers like Booths in the UK have removed self-checkout entirely and seen customer satisfaction scores jump immediately after. For brand managers, this matters because high-shrink categories near self-checkout are quietly being relocated or locked up, reshaping where your product can even live in-store.

Hosted by Marco and Klara.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — May 22, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Nestlé is fighting a live brand credibility battle over its infant formula recall, and how it handles this public rebuttal will define its trust equity with the most risk-averse consumer segment there is.
• Carlsberg is betting that Malaysian consumers' appetite for 'authentic Chinese brands' can turn a regional Chinese beer into a pan-Asian growth vehicle — a brand internationalisation playbook worth watching.
• Zevia is doubling down on its 'radically real' brand platform at exactly the moment when clean-label soda challengers are under pressure to prove they can scale marketing without losing their authenticity edge.

Fun fact: The average supermarket loses roughly 1.3% of total revenue to shoplifting annually, but studies show that self-checkout lanes have a shrink rate nearly three times higher than staffed lanes — a gap so significant that some retailers like Booths in the UK have removed self-checkout entirely and seen customer satisfaction scores jump immediately after. For brand managers, this matters because high-shrink categories near self-checkout are quietly being relocated or locked up, reshaping where your product can even live in-store.

Hosted by Marco and Klara.]]>
      </content:encoded>
      <pubDate>Thu, 21 May 2026 18:05:47 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/868f23d1/607ece7c.mp3" length="13317004" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>435</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — May 22, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Nestlé is fighting a live brand credibility battle over its infant formula recall, and how it handles this public rebuttal will define its trust equity with the most risk-averse consumer segment there is.
• Carlsberg is betting that Malaysian consumers' appetite for 'authentic Chinese brands' can turn a regional Chinese beer into a pan-Asian growth vehicle — a brand internationalisation playbook worth watching.
• Zevia is doubling down on its 'radically real' brand platform at exactly the moment when clean-label soda challengers are under pressure to prove they can scale marketing without losing their authenticity edge.

Fun fact: The average supermarket loses roughly 1.3% of total revenue to shoplifting annually, but studies show that self-checkout lanes have a shrink rate nearly three times higher than staffed lanes — a gap so significant that some retailers like Booths in the UK have removed self-checkout entirely and seen customer satisfaction scores jump immediately after. For brand managers, this matters because high-shrink categories near self-checkout are quietly being relocated or locked up, reshaping where your product can even live in-store.

Hosted by Marco and Klara.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — May 21, 2026</title>
      <itunes:title>The FMCG Marketing Daily — May 21, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8d3d9c6f-9394-4861-8f39-f004e75e24f1</guid>
      <link>https://share.transistor.fm/s/e1b6b534</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — May 21, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Heineken is launching a lower-calorie, gluten-free beer in Brazil, signalling a deliberate portfolio play into moderation-driven consumption ahead of the World Cup.
• Centenario Tequila is activating the World Cup through a Mexican cultural pride platform rather than football itself — a distinct strategic angle in a crowded sponsorship landscape.
• A new Keychain CPG Intelligence Report reveals significant manufacturing overcapacity across U.S. CPG, creating a structural opportunity for challenger brands and private label to scale rapidly at lower cost.

Fun fact: The average supermarket loses roughly 8% of its fresh produce revenue not to theft or spoilage, but to 'shrinkage by touch' — customers squeezing, pinching, and handling fruit until it bruises and becomes unsellable, a phenomenon Tesco formally studied and estimated costs UK grocery retail over £150 million a year. This is why some retailers have quietly shifted to slightly firmer ripeness standards for in-store display, even when softer fruit would taste better at home.

Hosted by Marco and Klara.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — May 21, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Heineken is launching a lower-calorie, gluten-free beer in Brazil, signalling a deliberate portfolio play into moderation-driven consumption ahead of the World Cup.
• Centenario Tequila is activating the World Cup through a Mexican cultural pride platform rather than football itself — a distinct strategic angle in a crowded sponsorship landscape.
• A new Keychain CPG Intelligence Report reveals significant manufacturing overcapacity across U.S. CPG, creating a structural opportunity for challenger brands and private label to scale rapidly at lower cost.

Fun fact: The average supermarket loses roughly 8% of its fresh produce revenue not to theft or spoilage, but to 'shrinkage by touch' — customers squeezing, pinching, and handling fruit until it bruises and becomes unsellable, a phenomenon Tesco formally studied and estimated costs UK grocery retail over £150 million a year. This is why some retailers have quietly shifted to slightly firmer ripeness standards for in-store display, even when softer fruit would taste better at home.

Hosted by Marco and Klara.]]>
      </content:encoded>
      <pubDate>Wed, 20 May 2026 18:05:33 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/e1b6b534/9e9a1482.mp3" length="13254733" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>431</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — May 21, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Heineken is launching a lower-calorie, gluten-free beer in Brazil, signalling a deliberate portfolio play into moderation-driven consumption ahead of the World Cup.
• Centenario Tequila is activating the World Cup through a Mexican cultural pride platform rather than football itself — a distinct strategic angle in a crowded sponsorship landscape.
• A new Keychain CPG Intelligence Report reveals significant manufacturing overcapacity across U.S. CPG, creating a structural opportunity for challenger brands and private label to scale rapidly at lower cost.

Fun fact: The average supermarket loses roughly 8% of its fresh produce revenue not to theft or spoilage, but to 'shrinkage by touch' — customers squeezing, pinching, and handling fruit until it bruises and becomes unsellable, a phenomenon Tesco formally studied and estimated costs UK grocery retail over £150 million a year. This is why some retailers have quietly shifted to slightly firmer ripeness standards for in-store display, even when softer fruit would taste better at home.

Hosted by Marco and Klara.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — May 20, 2026</title>
      <itunes:title>The FMCG Marketing Daily — May 20, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f807b46e-c05a-42a5-bd22-2e7e7bb05073</guid>
      <link>https://share.transistor.fm/s/cb849be1</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — May 20, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Oscar Mayer is scaling up one of FMCG's most recognisable brand assets into a full media property — a case study in turning a brand icon into an earned-attention engine.
• The sale of Old Speckled Hen to Estrella owner Damm signals how heritage British ale brands are being repositioned by international acquirers who see export and off-trade potential that domestic owners no longer want to pursue.
• Starbucks Chilled Coffee has launched a new EMEA brand platform targeting Gen Z authenticity anxiety — a significant strategic move for a chilled RTD coffee brand trying to carve out cultural relevance beyond the café.

Fun fact: The average supermarket loses roughly 40% of its fresh produce revenue not at the checkout, but during the supply chain — and Walmart's investment in ethylene-absorbing packaging technology in 2019 extended average banana shelf life by nearly three days, translating to hundreds of millions in recovered margin annually. That means a banana's journey to your cart is now actively managed at the molecular level.

Hosted by Marco and Klara.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — May 20, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Oscar Mayer is scaling up one of FMCG's most recognisable brand assets into a full media property — a case study in turning a brand icon into an earned-attention engine.
• The sale of Old Speckled Hen to Estrella owner Damm signals how heritage British ale brands are being repositioned by international acquirers who see export and off-trade potential that domestic owners no longer want to pursue.
• Starbucks Chilled Coffee has launched a new EMEA brand platform targeting Gen Z authenticity anxiety — a significant strategic move for a chilled RTD coffee brand trying to carve out cultural relevance beyond the café.

Fun fact: The average supermarket loses roughly 40% of its fresh produce revenue not at the checkout, but during the supply chain — and Walmart's investment in ethylene-absorbing packaging technology in 2019 extended average banana shelf life by nearly three days, translating to hundreds of millions in recovered margin annually. That means a banana's journey to your cart is now actively managed at the molecular level.

Hosted by Marco and Klara.]]>
      </content:encoded>
      <pubDate>Tue, 19 May 2026 18:05:21 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/cb849be1/c3776c57.mp3" length="13242433" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>431</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — May 20, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Oscar Mayer is scaling up one of FMCG's most recognisable brand assets into a full media property — a case study in turning a brand icon into an earned-attention engine.
• The sale of Old Speckled Hen to Estrella owner Damm signals how heritage British ale brands are being repositioned by international acquirers who see export and off-trade potential that domestic owners no longer want to pursue.
• Starbucks Chilled Coffee has launched a new EMEA brand platform targeting Gen Z authenticity anxiety — a significant strategic move for a chilled RTD coffee brand trying to carve out cultural relevance beyond the café.

Fun fact: The average supermarket loses roughly 40% of its fresh produce revenue not at the checkout, but during the supply chain — and Walmart's investment in ethylene-absorbing packaging technology in 2019 extended average banana shelf life by nearly three days, translating to hundreds of millions in recovered margin annually. That means a banana's journey to your cart is now actively managed at the molecular level.

Hosted by Marco and Klara.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — May 19, 2026</title>
      <itunes:title>The FMCG Marketing Daily — May 19, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">48288a6d-7b2c-436d-9cad-9afde22e3ea3</guid>
      <link>https://share.transistor.fm/s/48d7575f</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — May 19, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Danone is cutting loose a kefir pioneer it once bet on, signalling a sharper focus on its core portfolio strategy under pressure from activist investors.
• AB InBev is planting a public flag on sustainability targets for 2030 — a move that locks the world's biggest brewer into brand promise commitments it will be held accountable for.
• A reported wave of senior departures at Diageo adds leadership instability to a business already navigating a difficult brand and financial reset.

Fun fact: The average supermarket loses roughly 40% of its fresh produce revenue to shrinkage — not theft, but unsold stock — yet Walmart's 2010 rollout of its 'Great Value' private label redesign actually increased fresh department foot traffic by redirecting shopper trust toward the store brand, lifting overall basket size. Most brand managers still assume private label cannibalizes only their category, when it can quietly reshape where shoppers choose to shop in the first place.

Hosted by Marco and Klara.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — May 19, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Danone is cutting loose a kefir pioneer it once bet on, signalling a sharper focus on its core portfolio strategy under pressure from activist investors.
• AB InBev is planting a public flag on sustainability targets for 2030 — a move that locks the world's biggest brewer into brand promise commitments it will be held accountable for.
• A reported wave of senior departures at Diageo adds leadership instability to a business already navigating a difficult brand and financial reset.

Fun fact: The average supermarket loses roughly 40% of its fresh produce revenue to shrinkage — not theft, but unsold stock — yet Walmart's 2010 rollout of its 'Great Value' private label redesign actually increased fresh department foot traffic by redirecting shopper trust toward the store brand, lifting overall basket size. Most brand managers still assume private label cannibalizes only their category, when it can quietly reshape where shoppers choose to shop in the first place.

Hosted by Marco and Klara.]]>
      </content:encoded>
      <pubDate>Mon, 18 May 2026 18:05:45 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/48d7575f/fc947b1e.mp3" length="13211682" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>429</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — May 19, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Danone is cutting loose a kefir pioneer it once bet on, signalling a sharper focus on its core portfolio strategy under pressure from activist investors.
• AB InBev is planting a public flag on sustainability targets for 2030 — a move that locks the world's biggest brewer into brand promise commitments it will be held accountable for.
• A reported wave of senior departures at Diageo adds leadership instability to a business already navigating a difficult brand and financial reset.

Fun fact: The average supermarket loses roughly 40% of its fresh produce revenue to shrinkage — not theft, but unsold stock — yet Walmart's 2010 rollout of its 'Great Value' private label redesign actually increased fresh department foot traffic by redirecting shopper trust toward the store brand, lifting overall basket size. Most brand managers still assume private label cannibalizes only their category, when it can quietly reshape where shoppers choose to shop in the first place.

Hosted by Marco and Klara.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — May 18, 2026</title>
      <itunes:title>The FMCG Marketing Daily — May 18, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">52876802-16c6-4c40-98ae-cee4d7081d3d</guid>
      <link>https://share.transistor.fm/s/15d29dc1</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — May 18, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• L'Oréal's CeraVe is using Carmelo Anthony and NBA fandom to break into a new sub-category — dandruff — signalling how the brand is systematically expanding its dermatology credential beyond its skincare core.
• Premier Foods' debt hitting an all-time low is putting a first overseas acquisition firmly in reach, signalling that a mid-tier FMCG challenger could soon reshape its brand portfolio beyond the UK.
• Swatch's Royal Pop launch triggered teargas in Paris and store closures across the UK — a rare case of a consumer goods brand generating demand so intense it became a public order crisis, raising urgent questions about launch strategy and brand responsibility.

Fun fact: The average supermarket product takes just 0.4 seconds to catch a shopper's eye on shelf, yet Unilever discovered that switching to matte packaging finishes on some SKUs increased purchase consideration by up to 15% — because consumers subconsciously associate gloss with artificiality in food categories. Texture, not color or logo size, turned out to be the silent salesperson.

Hosted by Marco and Klara.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — May 18, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• L'Oréal's CeraVe is using Carmelo Anthony and NBA fandom to break into a new sub-category — dandruff — signalling how the brand is systematically expanding its dermatology credential beyond its skincare core.
• Premier Foods' debt hitting an all-time low is putting a first overseas acquisition firmly in reach, signalling that a mid-tier FMCG challenger could soon reshape its brand portfolio beyond the UK.
• Swatch's Royal Pop launch triggered teargas in Paris and store closures across the UK — a rare case of a consumer goods brand generating demand so intense it became a public order crisis, raising urgent questions about launch strategy and brand responsibility.

Fun fact: The average supermarket product takes just 0.4 seconds to catch a shopper's eye on shelf, yet Unilever discovered that switching to matte packaging finishes on some SKUs increased purchase consideration by up to 15% — because consumers subconsciously associate gloss with artificiality in food categories. Texture, not color or logo size, turned out to be the silent salesperson.

Hosted by Marco and Klara.]]>
      </content:encoded>
      <pubDate>Sun, 17 May 2026 18:05:17 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/15d29dc1/49e16038.mp3" length="13065232" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>419</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — May 18, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• L'Oréal's CeraVe is using Carmelo Anthony and NBA fandom to break into a new sub-category — dandruff — signalling how the brand is systematically expanding its dermatology credential beyond its skincare core.
• Premier Foods' debt hitting an all-time low is putting a first overseas acquisition firmly in reach, signalling that a mid-tier FMCG challenger could soon reshape its brand portfolio beyond the UK.
• Swatch's Royal Pop launch triggered teargas in Paris and store closures across the UK — a rare case of a consumer goods brand generating demand so intense it became a public order crisis, raising urgent questions about launch strategy and brand responsibility.

Fun fact: The average supermarket product takes just 0.4 seconds to catch a shopper's eye on shelf, yet Unilever discovered that switching to matte packaging finishes on some SKUs increased purchase consideration by up to 15% — because consumers subconsciously associate gloss with artificiality in food categories. Texture, not color or logo size, turned out to be the silent salesperson.

Hosted by Marco and Klara.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — May 17, 2026</title>
      <itunes:title>The FMCG Marketing Daily — May 17, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">56ea503d-e095-49ee-939e-c1575a0a1ed3</guid>
      <link>https://share.transistor.fm/s/45e925d2</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — May 17, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• ThaiBev's mixed H1 results — with beer recovering but soft drinks dragging — reveal how emerging-market FMCG giants must manage multi-category portfolios under simultaneous volume pressure.
• A surge in toxic counterfeit pet flea treatments is creating a brand trust crisis for legitimate FMCG players in the fast-growing pet care category, raising urgent questions about how established brands communicate authenticity to price-sensitive consumers.
• The UK competition watchdog's intervention in Vandemoortele's acquisition of Délifrance signals that regulators are tightening scrutiny on FMCG consolidation in ingredient and bakery supply categories, with direct implications for how brands manage M&amp;A strategy in post-Brexit Britain.

Fun fact: The average supermarket product takes just 7 seconds to catch a shopper's eye on a moving shopping trip, yet Kellogg's discovered that simply rotating their cereal box artwork to have the on-pack character's eyes angle downward at 9.6 degrees significantly increased consumer connection scores — because it mimics the natural gaze angle of a child looking up at a parent. Mascot eye direction is now a studied variable in FMCG packaging briefs.

Hosted by Marco and Klara.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — May 17, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• ThaiBev's mixed H1 results — with beer recovering but soft drinks dragging — reveal how emerging-market FMCG giants must manage multi-category portfolios under simultaneous volume pressure.
• A surge in toxic counterfeit pet flea treatments is creating a brand trust crisis for legitimate FMCG players in the fast-growing pet care category, raising urgent questions about how established brands communicate authenticity to price-sensitive consumers.
• The UK competition watchdog's intervention in Vandemoortele's acquisition of Délifrance signals that regulators are tightening scrutiny on FMCG consolidation in ingredient and bakery supply categories, with direct implications for how brands manage M&amp;A strategy in post-Brexit Britain.

Fun fact: The average supermarket product takes just 7 seconds to catch a shopper's eye on a moving shopping trip, yet Kellogg's discovered that simply rotating their cereal box artwork to have the on-pack character's eyes angle downward at 9.6 degrees significantly increased consumer connection scores — because it mimics the natural gaze angle of a child looking up at a parent. Mascot eye direction is now a studied variable in FMCG packaging briefs.

Hosted by Marco and Klara.]]>
      </content:encoded>
      <pubDate>Sun, 17 May 2026 02:30:28 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/45e925d2/4d399127.mp3" length="6875153" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>430</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — May 17, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• ThaiBev's mixed H1 results — with beer recovering but soft drinks dragging — reveal how emerging-market FMCG giants must manage multi-category portfolios under simultaneous volume pressure.
• A surge in toxic counterfeit pet flea treatments is creating a brand trust crisis for legitimate FMCG players in the fast-growing pet care category, raising urgent questions about how established brands communicate authenticity to price-sensitive consumers.
• The UK competition watchdog's intervention in Vandemoortele's acquisition of Délifrance signals that regulators are tightening scrutiny on FMCG consolidation in ingredient and bakery supply categories, with direct implications for how brands manage M&amp;A strategy in post-Brexit Britain.

Fun fact: The average supermarket product takes just 7 seconds to catch a shopper's eye on a moving shopping trip, yet Kellogg's discovered that simply rotating their cereal box artwork to have the on-pack character's eyes angle downward at 9.6 degrees significantly increased consumer connection scores — because it mimics the natural gaze angle of a child looking up at a parent. Mascot eye direction is now a studied variable in FMCG packaging briefs.

Hosted by Marco and Klara.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — May 16, 2026</title>
      <itunes:title>The FMCG Marketing Daily — May 16, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">01e5649e-1a67-46fa-884e-d7e7cf9be805</guid>
      <link>https://share.transistor.fm/s/177c011c</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — May 16, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• L'Oréal's Garnier is using reality TV influencer casting to reintroduce a legacy haircare format to Gen Z — a playbook worth watching for any FMCG brand trying to modernise heritage SKUs.
• The reported private equity interest in Magnum's newly spun-off parent company raises urgent questions about what happens to brand investment and marketing ambition when iconic FMCG brands pass from strategic owners to financial ones.
• Roxberry's funding round to scale a soda brand explicitly targeted at children puts it on a collision course with both Coca-Cola and PepsiCo's youth portfolios — and squarely in the crosshairs of regulators watching kids' marketing closely.

Fun fact: The average supermarket shopper makes roughly 75% of their brand decisions before ever entering the store, yet Walmart found that simply redesigning its grocery cart to include a built-in divider between 'fresh' and 'packaged' items increased fresh produce sales by over 25% in test locations — suggesting the physical act of shopping can still override pre-made decisions.

Hosted by Marco and Klara.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — May 16, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• L'Oréal's Garnier is using reality TV influencer casting to reintroduce a legacy haircare format to Gen Z — a playbook worth watching for any FMCG brand trying to modernise heritage SKUs.
• The reported private equity interest in Magnum's newly spun-off parent company raises urgent questions about what happens to brand investment and marketing ambition when iconic FMCG brands pass from strategic owners to financial ones.
• Roxberry's funding round to scale a soda brand explicitly targeted at children puts it on a collision course with both Coca-Cola and PepsiCo's youth portfolios — and squarely in the crosshairs of regulators watching kids' marketing closely.

Fun fact: The average supermarket shopper makes roughly 75% of their brand decisions before ever entering the store, yet Walmart found that simply redesigning its grocery cart to include a built-in divider between 'fresh' and 'packaged' items increased fresh produce sales by over 25% in test locations — suggesting the physical act of shopping can still override pre-made decisions.

Hosted by Marco and Klara.]]>
      </content:encoded>
      <pubDate>Fri, 15 May 2026 18:06:27 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/177c011c/3ed54692.mp3" length="6795970" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>425</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — May 16, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• L'Oréal's Garnier is using reality TV influencer casting to reintroduce a legacy haircare format to Gen Z — a playbook worth watching for any FMCG brand trying to modernise heritage SKUs.
• The reported private equity interest in Magnum's newly spun-off parent company raises urgent questions about what happens to brand investment and marketing ambition when iconic FMCG brands pass from strategic owners to financial ones.
• Roxberry's funding round to scale a soda brand explicitly targeted at children puts it on a collision course with both Coca-Cola and PepsiCo's youth portfolios — and squarely in the crosshairs of regulators watching kids' marketing closely.

Fun fact: The average supermarket shopper makes roughly 75% of their brand decisions before ever entering the store, yet Walmart found that simply redesigning its grocery cart to include a built-in divider between 'fresh' and 'packaged' items increased fresh produce sales by over 25% in test locations — suggesting the physical act of shopping can still override pre-made decisions.

Hosted by Marco and Klara.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — May 15, 2026</title>
      <itunes:title>The FMCG Marketing Daily — May 15, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0e5643bb-3877-4ddf-a679-c5ee9aaed685</guid>
      <link>https://share.transistor.fm/s/e9c0ecaa</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — May 15, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Philip Morris International's new global campaign is being accused of targeting young consumers — a direct challenge to the brand's stated mission of ending cigarette sales, with major regulatory and reputational implications for FMCG brand purpose claims.
• Sazerac's investment in influencer-backed margarita RTD brand Sipmargs signals that legacy spirits companies are increasingly using minority stakes in creator-native brands as a low-risk route into culturally relevant RTD occasions.
• Lacoste's carefully calibrated visual identity refresh — anchored in heritage rather than disruption — offers a masterclass in how legacy consumer brands can modernise without alienating their core equity.

Fun fact: The average supermarket shopper makes around 1.5 unplanned shopping trips per week specifically because they forgot something — and Walgreens has internally referred to this 'distress purchase' behavior as one of its most reliable traffic drivers, shaping how it positions everyday grocery staples near checkout. This means a significant slice of retail foot traffic is built entirely on consumer error, not marketing.

Hosted by Marco and Klara.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — May 15, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Philip Morris International's new global campaign is being accused of targeting young consumers — a direct challenge to the brand's stated mission of ending cigarette sales, with major regulatory and reputational implications for FMCG brand purpose claims.
• Sazerac's investment in influencer-backed margarita RTD brand Sipmargs signals that legacy spirits companies are increasingly using minority stakes in creator-native brands as a low-risk route into culturally relevant RTD occasions.
• Lacoste's carefully calibrated visual identity refresh — anchored in heritage rather than disruption — offers a masterclass in how legacy consumer brands can modernise without alienating their core equity.

Fun fact: The average supermarket shopper makes around 1.5 unplanned shopping trips per week specifically because they forgot something — and Walgreens has internally referred to this 'distress purchase' behavior as one of its most reliable traffic drivers, shaping how it positions everyday grocery staples near checkout. This means a significant slice of retail foot traffic is built entirely on consumer error, not marketing.

Hosted by Marco and Klara.]]>
      </content:encoded>
      <pubDate>Fri, 15 May 2026 04:03:08 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/e9c0ecaa/962f6f06.mp3" length="6882072" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>430</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — May 15, 2026

The essential daily briefing for brand managers and marketers in consumer goods.

In today's episode:
• Philip Morris International's new global campaign is being accused of targeting young consumers — a direct challenge to the brand's stated mission of ending cigarette sales, with major regulatory and reputational implications for FMCG brand purpose claims.
• Sazerac's investment in influencer-backed margarita RTD brand Sipmargs signals that legacy spirits companies are increasingly using minority stakes in creator-native brands as a low-risk route into culturally relevant RTD occasions.
• Lacoste's carefully calibrated visual identity refresh — anchored in heritage rather than disruption — offers a masterclass in how legacy consumer brands can modernise without alienating their core equity.

Fun fact: The average supermarket shopper makes around 1.5 unplanned shopping trips per week specifically because they forgot something — and Walgreens has internally referred to this 'distress purchase' behavior as one of its most reliable traffic drivers, shaping how it positions everyday grocery staples near checkout. This means a significant slice of retail foot traffic is built entirely on consumer error, not marketing.

Hosted by Marco and Klara.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — May 14, 2026</title>
      <itunes:title>The FMCG Marketing Daily — May 14, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c7ce9fce-ca1c-482b-bf08-a33ed11d82d0</guid>
      <link>https://share.transistor.fm/s/5019a68a</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — May 14, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: The barcode was first scanned on a commercial product in 1974 on a pack of Wrigley's Juicy Fruit gum at a Marsh supermarket in Troy, Ohio — yet it took nearly a decade before most major U.S. retailers fully adopted the technology due to the $200,000+ cost of installing scanner systems. That single pack of gum is now on display at the Smithsonian.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — May 14, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: The barcode was first scanned on a commercial product in 1974 on a pack of Wrigley's Juicy Fruit gum at a Marsh supermarket in Troy, Ohio — yet it took nearly a decade before most major U.S. retailers fully adopted the technology due to the $200,000+ cost of installing scanner systems. That single pack of gum is now on display at the Smithsonian.]]>
      </content:encoded>
      <pubDate>Wed, 13 May 2026 18:06:00 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/5019a68a/14b34ac5.mp3" length="6727549" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>420</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — May 14, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: The barcode was first scanned on a commercial product in 1974 on a pack of Wrigley's Juicy Fruit gum at a Marsh supermarket in Troy, Ohio — yet it took nearly a decade before most major U.S. retailers fully adopted the technology due to the $200,000+ cost of installing scanner systems. That single pack of gum is now on display at the Smithsonian.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — May 13, 2026</title>
      <itunes:title>The FMCG Marketing Daily — May 13, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/b6df5fc1</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — May 13, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Trader Joe's deliberately keeps its stores at exactly 68°F because consumer research showed that shoppers spend 22% more time browsing—and buy more impulse items—when slightly cooler than comfortable, triggering subconscious 'gathering' behavior without realizing they're cold.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — May 13, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Trader Joe's deliberately keeps its stores at exactly 68°F because consumer research showed that shoppers spend 22% more time browsing—and buy more impulse items—when slightly cooler than comfortable, triggering subconscious 'gathering' behavior without realizing they're cold.]]>
      </content:encoded>
      <pubDate>Tue, 12 May 2026 18:05:33 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/b6df5fc1/8cf4d098.mp3" length="7531296" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>471</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — May 13, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Trader Joe's deliberately keeps its stores at exactly 68°F because consumer research showed that shoppers spend 22% more time browsing—and buy more impulse items—when slightly cooler than comfortable, triggering subconscious 'gathering' behavior without realizing they're cold.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — May 12, 2026</title>
      <itunes:title>The FMCG Marketing Daily — May 12, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ee0697ae-5840-463e-a354-6e9c45b6283a</guid>
      <link>https://share.transistor.fm/s/11d49884</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — May 12, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Costco's $4.99 rotisserie chicken loses the company roughly $40 million annually, but they've kept the same price since 2009—and even built a $450 million Nebraska poultry complex in 2019 just to maintain that price point. The loss leader is so strategically sacred that when a manager suggested raising it, the CFO reportedly said 'I will kill you.']]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — May 12, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Costco's $4.99 rotisserie chicken loses the company roughly $40 million annually, but they've kept the same price since 2009—and even built a $450 million Nebraska poultry complex in 2019 just to maintain that price point. The loss leader is so strategically sacred that when a manager suggested raising it, the CFO reportedly said 'I will kill you.']]>
      </content:encoded>
      <pubDate>Mon, 11 May 2026 18:05:35 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/11d49884/fa44dd26.mp3" length="7416750" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>463</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — May 12, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Costco's $4.99 rotisserie chicken loses the company roughly $40 million annually, but they've kept the same price since 2009—and even built a $450 million Nebraska poultry complex in 2019 just to maintain that price point. The loss leader is so strategically sacred that when a manager suggested raising it, the CFO reportedly said 'I will kill you.']]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — May 11, 2026</title>
      <itunes:title>The FMCG Marketing Daily — May 11, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">68136365-b734-4308-8840-d4da309424a1</guid>
      <link>https://share.transistor.fm/s/ec366177</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — May 11, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Costco's $4.99 rotisserie chicken loses the company roughly $40 million annually, but they refuse to raise the price because it drives foot traffic so effectively that members who come just for chicken spend an average of $94 on other items per visit. The retailer even built its own $450 million poultry processing plant in Nebraska to maintain the margin-killing price point.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — May 11, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Costco's $4.99 rotisserie chicken loses the company roughly $40 million annually, but they refuse to raise the price because it drives foot traffic so effectively that members who come just for chicken spend an average of $94 on other items per visit. The retailer even built its own $450 million poultry processing plant in Nebraska to maintain the margin-killing price point.]]>
      </content:encoded>
      <pubDate>Sun, 10 May 2026 18:06:01 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/ec366177/bdd03cf6.mp3" length="7251849" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>453</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — May 11, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Costco's $4.99 rotisserie chicken loses the company roughly $40 million annually, but they refuse to raise the price because it drives foot traffic so effectively that members who come just for chicken spend an average of $94 on other items per visit. The retailer even built its own $450 million poultry processing plant in Nebraska to maintain the margin-killing price point.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — May 10, 2026</title>
      <itunes:title>The FMCG Marketing Daily — May 10, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b50fe37a-60b8-46fd-b542-5df979a1d57e</guid>
      <link>https://share.transistor.fm/s/8e275620</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — May 10, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Coca-Cola's secret formula, known as 'Merchandise 7X,' is kept in a vault at the World of Coca-Cola museum in Atlanta, but here's the kicker: the company has never actually patented it. Patents require public disclosure after 20 years, so Coke has relied on trade secret protection for 137 years instead, meaning if someone independently discovered the formula, they could legally sell it.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — May 10, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Coca-Cola's secret formula, known as 'Merchandise 7X,' is kept in a vault at the World of Coca-Cola museum in Atlanta, but here's the kicker: the company has never actually patented it. Patents require public disclosure after 20 years, so Coke has relied on trade secret protection for 137 years instead, meaning if someone independently discovered the formula, they could legally sell it.]]>
      </content:encoded>
      <pubDate>Sat, 09 May 2026 18:06:05 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/8e275620/a9df01a1.mp3" length="6990468" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>437</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — May 10, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Coca-Cola's secret formula, known as 'Merchandise 7X,' is kept in a vault at the World of Coca-Cola museum in Atlanta, but here's the kicker: the company has never actually patented it. Patents require public disclosure after 20 years, so Coke has relied on trade secret protection for 137 years instead, meaning if someone independently discovered the formula, they could legally sell it.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — May 09, 2026</title>
      <itunes:title>The FMCG Marketing Daily — May 09, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">978f6b1e-515f-43b5-8f77-0de945ee5209</guid>
      <link>https://share.transistor.fm/s/59083dc4</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — May 09, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Frito-Lay deliberately designs their chip bags to be exactly 43% air by volume—not to rip you off, but because nitrogen gas prevents oxidation and crushing during transport. The company's internal term for this precise ratio is 'functional slack fill,' and getting it wrong by even 5% costs them millions in crushed product returns annually.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — May 09, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Frito-Lay deliberately designs their chip bags to be exactly 43% air by volume—not to rip you off, but because nitrogen gas prevents oxidation and crushing during transport. The company's internal term for this precise ratio is 'functional slack fill,' and getting it wrong by even 5% costs them millions in crushed product returns annually.]]>
      </content:encoded>
      <pubDate>Fri, 08 May 2026 18:05:42 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/59083dc4/5ca4d229.mp3" length="7447500" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>465</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — May 09, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Frito-Lay deliberately designs their chip bags to be exactly 43% air by volume—not to rip you off, but because nitrogen gas prevents oxidation and crushing during transport. The company's internal term for this precise ratio is 'functional slack fill,' and getting it wrong by even 5% costs them millions in crushed product returns annually.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — May 08, 2026</title>
      <itunes:title>The FMCG Marketing Daily — May 08, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">106c0e7a-ce39-4be1-9788-7a2c89d57993</guid>
      <link>https://share.transistor.fm/s/bc1e0c44</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — May 08, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Carmex intentionally includes ingredients like camphor and menthol that slightly irritate lips, creating a dependency cycle where users feel they need to reapply constantly. This strategy helped build a cult following and drove the brand to over $150 million in annual sales despite minimal advertising spend.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — May 08, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Carmex intentionally includes ingredients like camphor and menthol that slightly irritate lips, creating a dependency cycle where users feel they need to reapply constantly. This strategy helped build a cult following and drove the brand to over $150 million in annual sales despite minimal advertising spend.]]>
      </content:encoded>
      <pubDate>Thu, 07 May 2026 18:05:39 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/bc1e0c44/1001d76a.mp3" length="7347945" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>459</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — May 08, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Carmex intentionally includes ingredients like camphor and menthol that slightly irritate lips, creating a dependency cycle where users feel they need to reapply constantly. This strategy helped build a cult following and drove the brand to over $150 million in annual sales despite minimal advertising spend.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — May 07, 2026</title>
      <itunes:title>The FMCG Marketing Daily — May 07, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">27ddd40e-676c-40b2-b70d-c9f607bf37d6</guid>
      <link>https://share.transistor.fm/s/9cb30f36</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — May 07, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Lindt's trademark gold foil wrapping isn't just branding—it's a registered intellectual property weapon. In 2018, a Swiss court ruled that any chocolate bunny wrapped in gold foil with a red ribbon infringes on Lindt's trade dress, forcing competitors to use different color combinations even though the shape itself isn't protected.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — May 07, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Lindt's trademark gold foil wrapping isn't just branding—it's a registered intellectual property weapon. In 2018, a Swiss court ruled that any chocolate bunny wrapped in gold foil with a red ribbon infringes on Lindt's trade dress, forcing competitors to use different color combinations even though the shape itself isn't protected.]]>
      </content:encoded>
      <pubDate>Wed, 06 May 2026 18:05:31 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/9cb30f36/62465907.mp3" length="7274912" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>455</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — May 07, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Lindt's trademark gold foil wrapping isn't just branding—it's a registered intellectual property weapon. In 2018, a Swiss court ruled that any chocolate bunny wrapped in gold foil with a red ribbon infringes on Lindt's trade dress, forcing competitors to use different color combinations even though the shape itself isn't protected.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — May 06, 2026</title>
      <itunes:title>The FMCG Marketing Daily — May 06, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">53c57b50-17c6-4f96-98b6-036705d85f74</guid>
      <link>https://share.transistor.fm/s/d90dfbc2</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — May 06, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Listerine was originally marketed as a surgical antiseptic and floor cleaner in the 1880s before the company invented the term 'halitosis' in a 1920s ad campaign to sell it as mouthwash—creating a medical condition consumers didn't know they had. Sales jumped from $115,000 to over $8 million in just seven years.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — May 06, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Listerine was originally marketed as a surgical antiseptic and floor cleaner in the 1880s before the company invented the term 'halitosis' in a 1920s ad campaign to sell it as mouthwash—creating a medical condition consumers didn't know they had. Sales jumped from $115,000 to over $8 million in just seven years.]]>
      </content:encoded>
      <pubDate>Tue, 05 May 2026 18:05:08 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/d90dfbc2/d325c70d.mp3" length="7148065" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>447</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — May 06, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Listerine was originally marketed as a surgical antiseptic and floor cleaner in the 1880s before the company invented the term 'halitosis' in a 1920s ad campaign to sell it as mouthwash—creating a medical condition consumers didn't know they had. Sales jumped from $115,000 to over $8 million in just seven years.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — May 05, 2026</title>
      <itunes:title>The FMCG Marketing Daily — May 05, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">decfb16a-9f83-4a94-93a8-21ced6033bf9</guid>
      <link>https://share.transistor.fm/s/79edd690</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — May 05, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Trader Joe's deliberately keeps its store footprint below 15,000 square feet—roughly one-fifth the size of a typical supermarket—because smaller stores force them to carry only their top 4,000 SKUs instead of the industry standard 40,000, which paradoxically increases sales per square foot to nearly double the grocery industry average. This constraint forces brutal product curation: only 10-15% of products pitched by suppliers ever make it to shelves.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — May 05, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Trader Joe's deliberately keeps its store footprint below 15,000 square feet—roughly one-fifth the size of a typical supermarket—because smaller stores force them to carry only their top 4,000 SKUs instead of the industry standard 40,000, which paradoxically increases sales per square foot to nearly double the grocery industry average. This constraint forces brutal product curation: only 10-15% of products pitched by suppliers ever make it to shelves.]]>
      </content:encoded>
      <pubDate>Mon, 04 May 2026 18:05:09 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/79edd690/887f1575.mp3" length="7604329" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>475</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — May 05, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Trader Joe's deliberately keeps its store footprint below 15,000 square feet—roughly one-fifth the size of a typical supermarket—because smaller stores force them to carry only their top 4,000 SKUs instead of the industry standard 40,000, which paradoxically increases sales per square foot to nearly double the grocery industry average. This constraint forces brutal product curation: only 10-15% of products pitched by suppliers ever make it to shelves.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — May 04, 2026</title>
      <itunes:title>The FMCG Marketing Daily — May 04, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">bef1dfa0-7a4e-4948-9bf6-89b319da86af</guid>
      <link>https://share.transistor.fm/s/939617f8</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — May 04, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Coca-Cola's freestyle machines collect data on over 14 million drink combinations annually, which led the company to launch Cherry Sprite as a permanent product after discovering customers were mixing it themselves more than any other custom combination. The machines essentially turned retail locations into massive flavor R&amp;D labs without consumers realizing they were product testers.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — May 04, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Coca-Cola's freestyle machines collect data on over 14 million drink combinations annually, which led the company to launch Cherry Sprite as a permanent product after discovering customers were mixing it themselves more than any other custom combination. The machines essentially turned retail locations into massive flavor R&amp;D labs without consumers realizing they were product testers.]]>
      </content:encoded>
      <pubDate>Sun, 03 May 2026 22:44:25 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/939617f8/b5a1d7e0.mp3" length="7085411" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>443</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — May 04, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Coca-Cola's freestyle machines collect data on over 14 million drink combinations annually, which led the company to launch Cherry Sprite as a permanent product after discovering customers were mixing it themselves more than any other custom combination. The machines essentially turned retail locations into massive flavor R&amp;D labs without consumers realizing they were product testers.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — May 03, 2026</title>
      <itunes:title>The FMCG Marketing Daily — May 03, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e81905fb-2529-4b97-aed6-709f472937c1</guid>
      <link>https://share.transistor.fm/s/1753e2a3</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — May 03, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Costco's $4.99 rotisserie chicken loses the company roughly $40 million annually, but they refuse to raise the price because it drives foot traffic so effectively that members who come in just for chicken spend an average of $114 per trip. The chickens are actually loss leaders strategically placed at the back of the warehouse, forcing shoppers to walk past thousands of higher-margin items.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — May 03, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Costco's $4.99 rotisserie chicken loses the company roughly $40 million annually, but they refuse to raise the price because it drives foot traffic so effectively that members who come in just for chicken spend an average of $114 per trip. The chickens are actually loss leaders strategically placed at the back of the warehouse, forcing shoppers to walk past thousands of higher-margin items.]]>
      </content:encoded>
      <pubDate>Sat, 02 May 2026 18:05:45 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/1753e2a3/3d68b00d.mp3" length="7591644" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>474</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — May 03, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Costco's $4.99 rotisserie chicken loses the company roughly $40 million annually, but they refuse to raise the price because it drives foot traffic so effectively that members who come in just for chicken spend an average of $114 per trip. The chickens are actually loss leaders strategically placed at the back of the warehouse, forcing shoppers to walk past thousands of higher-margin items.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — May 02, 2026</title>
      <itunes:title>The FMCG Marketing Daily — May 02, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6c7f2a02-08c1-49db-b60a-7049e5a8bdbe</guid>
      <link>https://share.transistor.fm/s/8347dac7</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — May 02, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Costco deliberately loses money on its $4.99 rotisserie chicken, selling it below cost to drive store traffic—a strategy so aggressive they built their own $450 million poultry processing plant in Nebraska to control supply and maintain the price point since 2009.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — May 02, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Costco deliberately loses money on its $4.99 rotisserie chicken, selling it below cost to drive store traffic—a strategy so aggressive they built their own $450 million poultry processing plant in Nebraska to control supply and maintain the price point since 2009.]]>
      </content:encoded>
      <pubDate>Fri, 01 May 2026 18:05:50 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/8347dac7/98b555b6.mp3" length="7851872" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>491</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — May 02, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Costco deliberately loses money on its $4.99 rotisserie chicken, selling it below cost to drive store traffic—a strategy so aggressive they built their own $450 million poultry processing plant in Nebraska to control supply and maintain the price point since 2009.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — May 01, 2026</title>
      <itunes:title>The FMCG Marketing Daily — May 01, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e0b724da-c06e-4965-a71e-9531dfbf5911</guid>
      <link>https://share.transistor.fm/s/9efac272</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — May 01, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Colgate holds a trademark on beef lasagna in the United States. In 1982, they launched Colgate Kitchen Entrees—a line of frozen dinners—which failed so spectacularly that consumers reported feeling nauseated by the thought of eating food from a toothpaste brand. The trademark remains active as a legal shield to prevent competitors from mocking the disaster.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — May 01, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Colgate holds a trademark on beef lasagna in the United States. In 1982, they launched Colgate Kitchen Entrees—a line of frozen dinners—which failed so spectacularly that consumers reported feeling nauseated by the thought of eating food from a toothpaste brand. The trademark remains active as a legal shield to prevent competitors from mocking the disaster.]]>
      </content:encoded>
      <pubDate>Thu, 30 Apr 2026 18:05:51 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/9efac272/7d580b6f.mp3" length="7345254" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>459</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — May 01, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Colgate holds a trademark on beef lasagna in the United States. In 1982, they launched Colgate Kitchen Entrees—a line of frozen dinners—which failed so spectacularly that consumers reported feeling nauseated by the thought of eating food from a toothpaste brand. The trademark remains active as a legal shield to prevent competitors from mocking the disaster.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — April 30, 2026</title>
      <itunes:title>The FMCG Marketing Daily — April 30, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ef053d52-20c8-4ce8-b941-6a52b4502f9c</guid>
      <link>https://share.transistor.fm/s/e2a18998</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — April 30, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Frito-Lay's delivery trucks carry their own portable shelving systems that drivers assemble in-store, making them the only major FMCG brand that literally builds their own retail real estate. This 'store-within-a-store' model means the brand controls roughly 40 square feet of floor space that the retailer never technically merchandises.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — April 30, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Frito-Lay's delivery trucks carry their own portable shelving systems that drivers assemble in-store, making them the only major FMCG brand that literally builds their own retail real estate. This 'store-within-a-store' model means the brand controls roughly 40 square feet of floor space that the retailer never technically merchandises.]]>
      </content:encoded>
      <pubDate>Wed, 29 Apr 2026 22:39:15 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/e2a18998/933fb425.mp3" length="7477869" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>467</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — April 30, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Frito-Lay's delivery trucks carry their own portable shelving systems that drivers assemble in-store, making them the only major FMCG brand that literally builds their own retail real estate. This 'store-within-a-store' model means the brand controls roughly 40 square feet of floor space that the retailer never technically merchandises.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — April 29, 2026</title>
      <itunes:title>The FMCG Marketing Daily — April 29, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">1a47a9c0-0ce9-4791-aee2-010f07a0ae3d</guid>
      <link>https://share.transistor.fm/s/96a3d607</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — April 29, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Coca-Cola's distinctive contour bottle was designed in 1915 to be recognizable even when broken on the ground or felt in the dark—and it's so iconic that a study found 97% of people worldwide can identify it from shape alone, making it one of the most effective packaging designs ever created.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — April 29, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Coca-Cola's distinctive contour bottle was designed in 1915 to be recognizable even when broken on the ground or felt in the dark—and it's so iconic that a study found 97% of people worldwide can identify it from shape alone, making it one of the most effective packaging designs ever created.]]>
      </content:encoded>
      <pubDate>Tue, 28 Apr 2026 18:04:36 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/96a3d607/9a2b05d8.mp3" length="7011227" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>438</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — April 29, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Coca-Cola's distinctive contour bottle was designed in 1915 to be recognizable even when broken on the ground or felt in the dark—and it's so iconic that a study found 97% of people worldwide can identify it from shape alone, making it one of the most effective packaging designs ever created.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — April 28, 2026</title>
      <itunes:title>The FMCG Marketing Daily — April 28, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6dbe7302-c9cb-4d89-8461-518f21590194</guid>
      <link>https://share.transistor.fm/s/93e4405a</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — April 28, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Nestlé's KitKat bar has over 300 unique flavors in Japan alone—including wasabi, sake, and purple sweet potato—because Japanese consumers view the bar as a good luck charm due to its name sounding like 'kitto katsu,' meaning 'you will surely win.' This accidental linguistic connection transformed KitKat into Japan's top-selling confection and a cultural phenomenon around exam season.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — April 28, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Nestlé's KitKat bar has over 300 unique flavors in Japan alone—including wasabi, sake, and purple sweet potato—because Japanese consumers view the bar as a good luck charm due to its name sounding like 'kitto katsu,' meaning 'you will surely win.' This accidental linguistic connection transformed KitKat into Japan's top-selling confection and a cultural phenomenon around exam season.]]>
      </content:encoded>
      <pubDate>Mon, 27 Apr 2026 18:04:23 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/93e4405a/81ff85cf.mp3" length="7695814" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>481</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — April 28, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Nestlé's KitKat bar has over 300 unique flavors in Japan alone—including wasabi, sake, and purple sweet potato—because Japanese consumers view the bar as a good luck charm due to its name sounding like 'kitto katsu,' meaning 'you will surely win.' This accidental linguistic connection transformed KitKat into Japan's top-selling confection and a cultural phenomenon around exam season.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — April 27, 2026</title>
      <itunes:title>The FMCG Marketing Daily — April 27, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4ad3a7e3-0ea2-448c-901b-1239132a56ed</guid>
      <link>https://share.transistor.fm/s/f9d59ac3</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — April 27, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Frito-Lay's delivery drivers don't actually work for Frito-Lay. They're independent contractors who buy the inventory upfront, stock the shelves themselves, and only make money on what actually sells—a business model called 'direct store delivery' that shifts nearly all the risk from the $20 billion brand to roughly 15,000 individual route operators.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — April 27, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Frito-Lay's delivery drivers don't actually work for Frito-Lay. They're independent contractors who buy the inventory upfront, stock the shelves themselves, and only make money on what actually sells—a business model called 'direct store delivery' that shifts nearly all the risk from the $20 billion brand to roughly 15,000 individual route operators.]]>
      </content:encoded>
      <pubDate>Sun, 26 Apr 2026 18:04:17 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/f9d59ac3/ea039db7.mp3" length="7335647" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>458</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — April 27, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Frito-Lay's delivery drivers don't actually work for Frito-Lay. They're independent contractors who buy the inventory upfront, stock the shelves themselves, and only make money on what actually sells—a business model called 'direct store delivery' that shifts nearly all the risk from the $20 billion brand to roughly 15,000 individual route operators.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — April 26, 2026</title>
      <itunes:title>The FMCG Marketing Daily — April 26, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">1d849181-968a-4178-a264-7e4e6e2fd628</guid>
      <link>https://share.transistor.fm/s/21810d71</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — April 26, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Frito-Lay deliberately manufactures Doritos with inconsistent seasoning coverage—some chips get 20% more flavor powder than others—because internal research found that the variability itself is addictive. Consumers unconsciously keep eating, hoping the next chip will be as intensely flavored as the best one they just had.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — April 26, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Frito-Lay deliberately manufactures Doritos with inconsistent seasoning coverage—some chips get 20% more flavor powder than others—because internal research found that the variability itself is addictive. Consumers unconsciously keep eating, hoping the next chip will be as intensely flavored as the best one they just had.]]>
      </content:encoded>
      <pubDate>Sun, 26 Apr 2026 06:50:45 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/21810d71/d83de81e.mp3" length="5795036" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>362</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — April 26, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Frito-Lay deliberately manufactures Doritos with inconsistent seasoning coverage—some chips get 20% more flavor powder than others—because internal research found that the variability itself is addictive. Consumers unconsciously keep eating, hoping the next chip will be as intensely flavored as the best one they just had.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — April 25, 2026</title>
      <itunes:title>The FMCG Marketing Daily — April 25, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">52267fce-52d6-451c-baa3-aa7c94ebae48</guid>
      <link>https://share.transistor.fm/s/959b347c</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — April 25, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Frito-Lay's merchandising research found that moving chip bags from vertical to horizontal shelf placement increased sales by 12%, but most retailers still use vertical displays because they can fit 40% more SKUs in the same linear footage. The battle between velocity and variety remains one of retail's most expensive unresolved debates.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — April 25, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Frito-Lay's merchandising research found that moving chip bags from vertical to horizontal shelf placement increased sales by 12%, but most retailers still use vertical displays because they can fit 40% more SKUs in the same linear footage. The battle between velocity and variety remains one of retail's most expensive unresolved debates.]]>
      </content:encoded>
      <pubDate>Fri, 24 Apr 2026 18:05:41 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/959b347c/75c3a221.mp3" length="6988164" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>437</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — April 25, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Frito-Lay's merchandising research found that moving chip bags from vertical to horizontal shelf placement increased sales by 12%, but most retailers still use vertical displays because they can fit 40% more SKUs in the same linear footage. The battle between velocity and variety remains one of retail's most expensive unresolved debates.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — April 24, 2026</title>
      <itunes:title>The FMCG Marketing Daily — April 24, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3205c50b-195e-444b-bf11-15593c790c48</guid>
      <link>https://share.transistor.fm/s/bdd0521f</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — April 24, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Kellogg's Corn Flakes were originally invented in 1894 as an anti-aphrodisiac to curb sexual desire, part of Dr. John Harvey Kellogg's belief that bland foods would reduce lustful thoughts. The cereal was so aggressively marketed for its 'calming properties' that it became America's first major breakfast cereal, though the anti-libido messaging was quietly dropped by the 1920s.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — April 24, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Kellogg's Corn Flakes were originally invented in 1894 as an anti-aphrodisiac to curb sexual desire, part of Dr. John Harvey Kellogg's belief that bland foods would reduce lustful thoughts. The cereal was so aggressively marketed for its 'calming properties' that it became America's first major breakfast cereal, though the anti-libido messaging was quietly dropped by the 1920s.]]>
      </content:encoded>
      <pubDate>Fri, 24 Apr 2026 03:41:38 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/bdd0521f/753dc3a2.mp3" length="7441352" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>465</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — April 24, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Kellogg's Corn Flakes were originally invented in 1894 as an anti-aphrodisiac to curb sexual desire, part of Dr. John Harvey Kellogg's belief that bland foods would reduce lustful thoughts. The cereal was so aggressively marketed for its 'calming properties' that it became America's first major breakfast cereal, though the anti-libido messaging was quietly dropped by the 1920s.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — April 23, 2026</title>
      <itunes:title>The FMCG Marketing Daily — April 23, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9b30715e-f972-48a9-8471-ba6fee0ff963</guid>
      <link>https://share.transistor.fm/s/b44ac117</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — April 23, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Frito-Lay deliberately designs their chip bags to be exactly 43% air—not to rip you off, but because nitrogen cushioning below that threshold results in 18% more breakage and customer complaints spike dramatically. The company spent $2 million in the 1990s engineering the optimal empty space ratio.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — April 23, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Frito-Lay deliberately designs their chip bags to be exactly 43% air—not to rip you off, but because nitrogen cushioning below that threshold results in 18% more breakage and customer complaints spike dramatically. The company spent $2 million in the 1990s engineering the optimal empty space ratio.]]>
      </content:encoded>
      <pubDate>Thu, 23 Apr 2026 13:07:22 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/b44ac117/19181f79.mp3" length="7336415" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>458</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — April 23, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Frito-Lay deliberately designs their chip bags to be exactly 43% air—not to rip you off, but because nitrogen cushioning below that threshold results in 18% more breakage and customer complaints spike dramatically. The company spent $2 million in the 1990s engineering the optimal empty space ratio.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — April 22, 2026</title>
      <itunes:title>The FMCG Marketing Daily — April 22, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6c0dc543-6ffe-4f15-9fff-a17144071864</guid>
      <link>https://share.transistor.fm/s/303e7910</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — April 22, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Costco's $4.99 rotisserie chicken loses the company roughly $40 million annually, yet they've refused to raise the price since 2009. The loss leader is so strategic that Costco built their own $450 million poultry processing facility in Nebraska just to maintain the price point and keep members walking past higher-margin items.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — April 22, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Costco's $4.99 rotisserie chicken loses the company roughly $40 million annually, yet they've refused to raise the price since 2009. The loss leader is so strategic that Costco built their own $450 million poultry processing facility in Nebraska just to maintain the price point and keep members walking past higher-margin items.]]>
      </content:encoded>
      <pubDate>Tue, 21 Apr 2026 22:11:28 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/303e7910/3fadd645.mp3" length="7081569" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>443</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — April 22, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Costco's $4.99 rotisserie chicken loses the company roughly $40 million annually, yet they've refused to raise the price since 2009. The loss leader is so strategic that Costco built their own $450 million poultry processing facility in Nebraska just to maintain the price point and keep members walking past higher-margin items.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — April 21, 2026</title>
      <itunes:title>The FMCG Marketing Daily — April 21, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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        <![CDATA[The FMCG Marketing Daily — April 21, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Costco's $4.99 rotisserie chicken price hasn't changed since 2009, and the retailer loses money on every bird sold. To maintain this loss-leader strategy, Costco built its own $450 million chicken processing facility in Nebraska that processes 2 million birds per week, making it fully vertically integrated in poultry.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — April 21, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Costco's $4.99 rotisserie chicken price hasn't changed since 2009, and the retailer loses money on every bird sold. To maintain this loss-leader strategy, Costco built its own $450 million chicken processing facility in Nebraska that processes 2 million birds per week, making it fully vertically integrated in poultry.]]>
      </content:encoded>
      <pubDate>Tue, 21 Apr 2026 00:32:23 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/2c6917b3/3d2d01e1.mp3" length="6902061" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>431</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — April 21, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Costco's $4.99 rotisserie chicken price hasn't changed since 2009, and the retailer loses money on every bird sold. To maintain this loss-leader strategy, Costco built its own $450 million chicken processing facility in Nebraska that processes 2 million birds per week, making it fully vertically integrated in poultry.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — April 20, 2026</title>
      <itunes:title>The FMCG Marketing Daily — April 20, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/1744cdd5</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — April 20, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Costco's $4.99 rotisserie chicken loses the company roughly $40 million annually, but they refuse to raise the price because it drives store traffic so effectively that members walk an average of 23 extra aisles to reach the chicken at the back of the store. The chickens are actually larger than typical grocery store birds—three pounds versus two—making the loss-leader strategy even more expensive.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — April 20, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Costco's $4.99 rotisserie chicken loses the company roughly $40 million annually, but they refuse to raise the price because it drives store traffic so effectively that members walk an average of 23 extra aisles to reach the chicken at the back of the store. The chickens are actually larger than typical grocery store birds—three pounds versus two—making the loss-leader strategy even more expensive.]]>
      </content:encoded>
      <pubDate>Mon, 20 Apr 2026 12:42:02 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/1744cdd5/3aa1da55.mp3" length="7395226" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>462</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — April 20, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Costco's $4.99 rotisserie chicken loses the company roughly $40 million annually, but they refuse to raise the price because it drives store traffic so effectively that members walk an average of 23 extra aisles to reach the chicken at the back of the store. The chickens are actually larger than typical grocery store birds—three pounds versus two—making the loss-leader strategy even more expensive.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The FMCG Marketing Daily — April 19, 2026</title>
      <itunes:title>The FMCG Marketing Daily — April 19, 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/e79a9d24</link>
      <description>
        <![CDATA[The FMCG Marketing Daily — April 19, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Costco's $4.99 rotisserie chicken loses the company roughly $40 million per year, but it's deliberately priced as a loss leader and has remained unchanged since 2009. The retailer even built its own $450 million poultry processing facility in Nebraska just to maintain this price point, because the chicken drives such significant traffic and basket size increases.]]>
      </description>
      <content:encoded>
        <![CDATA[The FMCG Marketing Daily — April 19, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Costco's $4.99 rotisserie chicken loses the company roughly $40 million per year, but it's deliberately priced as a loss leader and has remained unchanged since 2009. The retailer even built its own $450 million poultry processing facility in Nebraska just to maintain this price point, because the chicken drives such significant traffic and basket size increases.]]>
      </content:encoded>
      <pubDate>Sun, 19 Apr 2026 14:47:24 -0700</pubDate>
      <author>Marco &amp; Klara</author>
      <enclosure url="https://media.transistor.fm/e79a9d24/5586caf6.mp3" length="6084092" type="audio/mpeg"/>
      <itunes:author>Marco &amp; Klara</itunes:author>
      <itunes:duration>380</itunes:duration>
      <itunes:summary>
        <![CDATA[The FMCG Marketing Daily — April 19, 2026

Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods.

Hosted by Marco and Klara.

Today's fun fact: Costco's $4.99 rotisserie chicken loses the company roughly $40 million per year, but it's deliberately priced as a loss leader and has remained unchanged since 2009. The retailer even built its own $450 million poultry processing facility in Nebraska just to maintain this price point, because the chicken drives such significant traffic and basket size increases.]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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