Jen shares 10 things she wants florists to stop worrying about, along with practical shifts to help you let go of what is slowing you down and focus more on what actually matters.

In this episode:

• Why you should stop promising specific blooms
• How to handle people saying no to your business
• Why someone judging your business should not stop you
• How to stop letting imposter syndrome run the show
• Why flower shortages and delayed product do not need to own your brain
• How comparing yourself to other florists wastes your energy
• Why you are not “too much” for showing up online
• Why trying to be for everyone waters your business down
• Why nothing needs to be perfect the first time
• Why waiting until you “know more” is keeping you stuck

Key takeaway

Worry is not helping you book more, design better, or build the business you want. The more you let go of trying to control everything, please everyone, or be perfect before you begin, the more freedom you create for real growth.

Mentioned in this episode

The Floral CEO Mastermind
http://floralceo.com/mastermind

In this episode, Jen breaks down 10 practical ways to follow up with a bride professionally, confidently, and effectively—without sounding like you are begging for the booking. Because follow-up is not about chasing people. It is about leading the process, giving direction, and helping couples know what to do next.

If you are a florist, wedding vendor, or creative business owner who struggles with sales follow-up, proposal follow-up emails, or booking wedding clients, this episode will help you create a stronger follow-up process that feels natural and gets better results.

In this episode, Jen covers:

• Why professional follow-up sounds different than insecure follow-up
• How to set expectations from the beginning so follow-up feels normal
• Why “just checking in” is not enough
• How to follow up with value instead of awkward energy
• Why making the next step crystal clear matters
• The best follow-up cadence after sending a wedding proposal
• How to use urgency without sounding pushy
• Why emotional intelligence matters when following up with couples
• The mindset mistakes florists make when someone does not respond right away
• How confident wording changes your follow-up emails
• When to stop following up and let the lead go gracefully

What you’ll learn:

If you have ever wondered how to follow up with a bride after sending a proposal, how often to follow up with a wedding inquiry, or how to write a follow-up email without sounding desperate, this episode gives you practical, real-world examples you can start using right away.

Jen shares why follow-up should feel like leadership, not begging—and why your job as a business owner is to guide people through the process with confidence, not disappear after the proposal is sent.

Key takeaway:

Follow-up is not sleazy when it is clear, helpful, timely, and professional. The goal is not to pressure someone into booking. The goal is to make the decision process easier, calmer, and more obvious for them.

Why this matters for florists and wedding pros:

A strong follow-up process can help you:

• book more weddings
• increase proposal conversions
• feel more confident in sales
• stop overthinking ghosting
• create a more polished client experience

If you are trying to improve your wedding sales process, proposal follow-up strategy, or how to book more wedding clients, this episode is a must-listen.

Listen now

Tune in to hear all 10 ways to follow up with a bride without feeling sleazy—and start using follow-up as a powerful part of your booking process.

If you want, I can also turn this into a matching Instagram caption + carousel for the episode.

After reflecting on her recent Business, Bouquets and Branding Workshop and a bouquet-only wedding that reminded her how important clear expectations are, Jen dives into the real reason some wedding days feel smooth and polished… while others feel chaotic and stressful. The difference is not just how hard you hustle that morning. It starts long before the wedding day itself.

A flawless wedding delivery is built through clear communication, thoughtful planning, strong mechanics, accurate recipes, understanding venue logistics, calm leadership, and a team that knows exactly what they are doing.

In this episode:

• Why delivering a wedding is really delivering an experience
• How flawless delivery starts before wedding day
• The importance of clear proposals, recipes, and counts
• Why venue logistics matter more than most florists realize
• What questions to ask before wedding day
• How to build a production schedule that reduces chaos
• Why labeling matters more than you think
• How to organize personal flowers so nothing gets missed
• Why mechanics need to be designed for transport, not just beauty
• How your energy on-site affects the planner, couple, and whole experience
• What to double-check before leaving a wedding
• The mistakes that make weddings feel chaotic
• Why wedding-day execution directly impacts your reputation and referrals

Key takeaway

A flawless wedding is not created because you hustled harder that morning. It is created because you planned, communicated, organized, and led the experience from the very beginning.

Mentioned in this episode

The Floral CEO Mastermind
http://floralceo.com/mastermind

In this episode, Jen shares what came up for her after hosting the first Business, Bouquets and Branding Workshop on the family farm — a dream she had been thinking about for a long time. Reflecting on that milestone led her to something bigger: how goals actually happen.

This is not just an episode about vision boards or dreaming big. It is about the real work behind bringing something to life: intention, planning, chunking big dreams into smaller steps, and building a roadmap you can actually follow.

Jen talks about how much progress she has already made on her vision board this year, why using her vision board as a phone screensaver has been such a powerful visual reminder, and how the quarterly review process inside the Floral CEO Mastermind helps keep goals moving forward instead of getting forgotten.

She also shares practical examples of how this works in real life — from planning a workshop experience on the farm to researching and bringing home Valais sheep — to show how seemingly huge dreams become possible when you break them into clear, manageable pieces.

In this episode:

• Why dreaming big is not enough on its own
• The difference between vague goals and real execution
• How to build a roadmap for a goal you care about
• Why visual reminders help keep your goals front and center
• How Sunday prep can keep you aligned with what matters
• Why bite-sized action is often the missing piece
• How to stop half-assing your goals and start creating momentum
• Why support and accountability matter so much when you want real change

Key takeaway

Manifesting is not just about wanting something. It is about intention, action, clarity, and putting structure behind the dream. Big goals happen when you stop winging it and start breaking them down into steps you can actually take.

Mentioned in this episode

The Floral CEO Mastermind
http://floralceo.com/mastermind

What You'll Learn:

• The core principle of Profit First: allocating revenue into dedicated "buckets" (bank accounts) before expenses
• The 5 key accounts: Income, Sales Tax, Owner's Compensation, Profit, and Operating Expenses (OPEX)
• How to calculate your percentages based on your actual gross sales
• How to handle sales tax as a florist (especially with variable local tax rates)
• The difference between gross and net sales — and why it matters for your allocations
• How to conduct an expense audit to find hidden or unnecessary costs
• What to do if you're not yet profitable — and how to use a percentage-based formula to start building profit from your very first event
• Why a separate, less-accessible profit/savings account (like a Schwab Simple Plan) helps prevent overspending
• The mindset shift from "spending money to grow" to running your business like a CEO

Resources Mentioned:

• 📖 Profit First by Mike Michalowicz 
• 💐 Floral CEO Mastermind — for personalized support, Voxer access, and a community of florists at every stage

Key Takeaway:
You deserve to pay yourself. Systems and formulas — not winging it — are what separate thriving floral businesses from struggling ones. Even starting with 1–2% profit is a win if you had nothing before.

Want to join a community of florists building profitable businesses together? Visit floralceo.com/mastermind.

00:00 Introduction to the Floral CEO Podcast
00:14 Diving into Profit First
00:57 Understanding the Profit First System
01:59 Setting Up Your Buckets
02:57 Simplifying the Tax Bucket
04:44 Owner's Compensation Explained
06:09 The Importance of the Profit Bucket
09:00 Operating Expenses and OPEX Account
11:38 Managing Multiple Accounts
14:45 Expense Audits and Financial Adjustments
22:39 The Role of Profit in Business Growth
30:37 Final Thoughts and Encouragement

No reply.
No questions.
No feedback.
Just silence.

In this episode, Jen breaks down why proposals often fall flat and what florists can do to make them convert better. Because most of the time, your proposal is not failing because your flowers are not good enough. It is failing because the process around it is not doing enough to build trust, create clarity, and lead the client to a decision.

In this episode:

• Why a proposal is a sales tool, not just a pricing sheet
• How “grocery list” proposals kill the emotion of the sale
• Why clients need to feel the transformation, not just see line items
• How too much information can overwhelm buyers
• Why the sale starts before the proposal is ever sent
• The importance of pricing transparency and strong consultation leadership
• Why “let me know what you think” is not a real closing strategy
• How deadlines and follow-up create momentum
• Why your branding may be attracting shoppers instead of buyers
• How fear and uncertainty can leak into your communication
• Why confident, grounded energy converts better than desperate energy

Key takeaway

If your proposal is not converting, it does not automatically mean they did not love your work. It may mean your proposal was unclear, emotionally flat, lacked urgency, or was not supported by a strong enough sales process. All of that is fixable.

Mentioned in this episode

If you want help refining your proposals, consultation process, and client communication, Jen offers one-off coaching support and deeper business strategy inside the Floral CEO Mastermind.

No response.
No follow-up questions.
No “we went another direction.”
Just silence.

If that has happened to you, you are not alone—and in this episode, Jen is diving into one of the most frustrating parts of running a floral business: getting ghosted after sending a proposal.

The truth is, most couples are not ghosting you because your work is not good enough. They are ghosting because they are overwhelmed, distracted, unsure how to decide, comparing too many vendors, or because your sales process left too much room for hesitation.

Jen shares how ghosting is often a sales systems problem—not a talent problem.

In This Episode, Jen Covers:

Why clients ghost after proposals

• Decision fatigue is real
• They may be waiting on another quote
• They got sticker shock but do not know how to respond
• They are overwhelmed by planning and put flowers on the back burner
• They liked you—but did not feel urgency to move forward

Why “sending a proposal and hoping” is not a strategy

Many florists send a proposal and disappear. If there is no next step, no guidance, and no confidence in the buying process, clients often stall out.

Jen talks about why proposals should feel like part of a guided experience—not the end of the conversation.

The follow-up system every florist needs

If you are not following up, you are leaving money on the table.

Jen discusses simple follow-up timing like:

• 3-day follow-up
• 7-day follow-up
• Final reminder / proposal expiration follow-up

And how to follow up without sounding desperate.

How to create urgency without being pushy

Clients need a reason to decide.

Jen shares ways to create movement by using:

• Proposal expiration dates
• Limited availability messaging
• Date reservation language
• Calm confidence instead of begging energy

Why confidence closes more sales than discounts

Discounting your pricing because someone goes quiet is usually the wrong move.

Instead, Jen explains how stronger communication, leadership, and positioning yourself as the expert creates trust—and trust books weddings.

Proposal mistakes that cause hesitation

• Too many choices
• Too much fluff, not enough clarity
• No clear next step
• Generic language
• Weak presentation
• No emotional connection to the design vision

How to position yourself after the consult

Clients want to feel led.

Jen explains why couples are often looking for the vendor who feels:

• Organized
• Experienced
• Easy to work with
• Creative
• In demand
• Calm under pressure

Key Reminder from This Episode:

Getting ghosted does not automatically mean they said no.

Sometimes it means they need leadership, clarity, or a nudge.

If You’re Ready to Book More Weddings:

If you want help with proposals, follow-up systems, pricing, positioning, and actually converting more inquiries into bookings, check out the Floral CEO Mastermind.

This group is built for florists who are ready to stop guessing and start growing.

🌸 http://floralceo.com/mastermind

Loved This Episode?

Share it with a florist friend who is tired of getting ghosted after proposals.

And if this episode helped you, screenshot it, share to Instagram stories, and tag Jen so she can cheer you on.

Thanks for listening, flower friends. Go follow up on those leads.

What if tomorrow you had to hit the reset button?

No clients.
No referrals.
No brand recognition.
No social proof.

Would you know what to do next?

In this episode, I’m breaking down exactly how I would rebuild my floral business from the ground up in 2026 if I had to start over today. Because the truth is… some of you feel like you’re starting over right now. Maybe inquiries are slow, maybe you’ve plateaued, maybe your business feels out of alignment, or maybe you’re just ready for more.

This episode is packed with the strategies I’d focus on first to create momentum, attract better clients, and build a profitable business faster.

In This Episode We Cover:

• Why trying to do everything is keeping florists stuck
• How niching down helps you grow faster and attract dream clients
• Why brand matters more than most florists realize
• How showing your face online builds trust and books weddings
• Why networking with planners, venues, photographers, and rental companies can shortcut years of marketing
• How to build a strong portfolio without spending a fortune
• Why pricing like a CEO matters early in business
• The sales skills every florist needs to learn
• How AI, templates, and systems can save time and reduce burnout
• Why protecting your energy is essential for long-term success
• The power of getting in the room with people who think bigger than you do

Key Reminder From This Episode:

If I had to restart, I wouldn’t panic.

Because now I know success is not luck. It’s strategy, positioning, consistency, and confidence.

And if you feel like you’re starting over right now… this may actually be the best thing that’s ever happened to your business.

Ready to Grow Faster?

If you’re ready to stop spinning your wheels and build a floral business that makes more money without burnout, come join me inside the Floral CEO Mastermind.

✨ Learn more here: http://floralceo.com/mastermind

Thank you so much for listening, flower friends.
And you have an amazing flower-filled day.

If you’ve ever had a client say, “Well, another florist quoted me way less…” — this episode is for you.

Because here’s the truth:
You’re not losing bookings because you’re more expensive.
You’re losing them when the value isn’t clear.

In this episode, I’m breaking down a real client situation where the numbers didn’t add up—and why being the higher-priced option didn’t actually hurt me.

We’re talking about what’s really happening when quotes are wildly different… and how to position yourself so clients confidently choose YOU anyway.

🌸 In this episode, we cover:

• Why clients often misunderstand floral quotes
• How to spot when pricing doesn’t make sense
• When to walk away instead of chasing the sale
• How to pre-qualify leads before wasting time on proposals
• Why confidence and communication matter more than price
• The role of experience and expertise in commanding higher rates
• How to handle “you’re more expensive” conversations in real time
• Why your ability to educate and lead is everything

💡 Key Takeaway:

You are not just selling flowers.
You are selling your expertise, your ideas, your leadership, and your ability to deliver.

And that is worth more.

✨ A Question to Ask Yourself:

If you’re struggling to book when you’re higher priced…

👉 Why are you worth more?
👉 Can you clearly communicate that?
👉 Do you actually believe it?

Because your clients can feel the difference.

🚀 Want More Support?

Inside the Floral CEO Mastermind, we go deep on:

• Sales strategy
• Pricing with confidence
• Client communication
• Building a brand that attracts higher budgets

If you’re tired of feeling undercut, second-guessed, or stuck…

👉 http://floralceo.com/mastermind

the pressure to do it all.

People ask all the time, “How do you do everything?”
And the honest answer?

You don’t.

In this episode, I’m sharing a more vulnerable look at what it actually feels like to juggle business, motherhood, relationships, personal goals, home life, and all of the invisible mental load that comes with trying to be everything to everyone.

Because the truth is, every time you choose one thing, you are not choosing something else. And that doesn’t make you a failure. It makes you human.

We’re diving into:

• Why “doing it all” is a myth
• The guilt and shame that come with not getting everything done
• How high-achievers often become their own harshest critics
• Why support in your life and business matters so much
• How to know when your plate is too full
• Why you can’t grow your business on leftovers
• How to start cutting the “spaghetti off your plate” so you can move forward with more intention

This episode is for the florist, the mom, the dreamer, and the high-achiever who feels like they’re constantly falling short… even while doing so much.

You do not need to be perfect.
You do not need to do it all.
You need support, strategy, and permission to prioritize what matters most.

If your plate is overflowing and you’re ready to get more intentional in your business without burning yourself out, the Floral CEO Mastermind was built for exactly this.

Learn more at:
http://floralceo.com/mastermind

Thank you so much for listening, flower friend.
And you have an amazing flower-filled day.

If you’ve been wondering how to create better behind-the-scenes content, what kinds of posts are actually performing right now, or whether social media management is something your business should outsource, this conversation is packed with insight.

In this episode, we cover:

• What a wedding content creator actually does
• Why wedding-day content creation has grown so quickly
• How Grace built two branches of her business: one for businesses and one for weddings
• What makes social media content perform well right now
• Why saves and shares matter more than likes
• How behind-the-scenes B-roll can strengthen your brand
• Why showing your face and personality matters online
• What “talking head” videos are and whether they still work
• How social media management works behind the scenes
• When it makes sense to outsource social media versus just getting content support
• How to deal with imposter syndrome when showing up online

Key takeaways

• People are hiring more than just your flowers—they are hiring you
• A strong social media presence builds trust, authority, and connection
• B-roll and behind-the-scenes footage can create longevity in your content
• Talking to camera can be powerful, but even simple story posts and casual clips help
• Social media management doesn’t have to be all or nothing—content creation can be a great first step
• Comparison can quickly feed imposter syndrome, so boundaries around consumption matter

Connect with Grace

Grace Myler Media
Instagram + TikTok: @gracemylermedia -
https://www.instagram.com/gracemylermedia/
https://www.tiktok.com/@gracemylermedia

The Wedding Edit
Instagram: @theweddingeditbygmm -
https://www.instagram.com/theweddingeditbygmm/

Today we’re diving into something deeper than business strategy…
Because the truth is — a lot of business problems are actually life problems in disguise.

If you’ve ever:

• held something in instead of saying it
• replayed a situation over and over in your head
• felt frustrated, hurt, or misunderstood
• avoided a conversation because it felt uncomfortable

This episode is for you.

Because one of the most powerful things you can learn —
is how to speak up, ask questions, and advocate for yourself.

🌿 What We’re Talking About

This episode is all about:

• why you are allowed to take up space
• how people-pleasing is hurting you (and your business)
• the cost of staying silent
• how to stop “stewing” and start communicating
• and how to handle situations in real time instead of letting them spiral

💡 Key Takeaways

1. You are allowed to say, “this doesn’t feel good”

That one sentence alone can:

• shift a relationship
• interrupt unhealthy patterns
• and create clarity instantly

Most people don’t say it — which is exactly why it’s so powerful.

2. You are teaching people how to treat you

If something keeps happening…
and you’re not addressing it…

👉 You’re allowing it.

You are not powerless in your life.
You have more control than you think.

3. Ask questions instead of creating stories

Instead of:

• assuming
• overthinking
• or building resentment

Try:
👉 “Am I understanding this correctly?”
👉 “Can you clarify what you meant?”

This alone can prevent weeks (or months) of mental stress.

4. Stop the “mental stew”

We’ve all done it:

• replaying conversations
• building narratives
• getting more upset over time

But the longer you wait:

• the fuzzier the details become
• the harder the conversation feels
• the more energy you waste

👉 Address things sooner.

5. Lead with curiosity, not accusation

Instead of:
“You’re being rude.”

Try:
“I’m sensing a tone here — am I misunderstanding?”

This:

• keeps the conversation open
• gives the other person an out
• and leads to resolution, not conflict

6. Everyone has their own truth

Two people can experience the same moment
and walk away with completely different interpretations.

That doesn’t make one right and one wrong.

👉 It makes them human.

🔥 The Real Shift

You don’t need to:

• stay silent
• overthink everything
• or carry emotional weight that isn’t yours

You can:
✨ speak up
✨ ask questions
✨ set boundaries
✨ and advocate for yourself

💭 Final Thought

So many situations could be avoided…
if we just had the courage to say the thing.

Instead of:

• stewing
• assuming
• or spiraling

👉 Speak. Ask. Clarify.

Your life — and your business — will change because of it.

🌸 If This Hit Home…

Send this episode to a friend who needs it
or share it on your stories 💛

And if you’re ready to:

• grow your business
• shift your mindset
• and have someone call you forward (not just call you out)

👉 Check out the Floral CEO Mastermind
at http://floralceo.com/mastermind

In this minisode, Jen is calling out a pattern so many florists fall into: feeling exhausted, overwhelmed, and “on” all day long… while still not creating the momentum they actually want in their business.

Because here’s the truth:
busy does not equal productive
and
productive does not always equal profitable.

If you’ve been spending your days tweaking fonts, organizing supplies, scrolling Instagram “for research,” or staying buried in admin while avoiding the things that actually grow your business—this episode is for you.

Jen breaks down the difference between putting in time and doing the real work, and shares the exact kinds of actions that actually move the needle in a floral business.

This is your loving kick in the butt to stop hiding in busy work and start doing the things that will actually create bookings, momentum, confidence, and growth.

In this episode, Jen talks about:

• Why being “busy” can feel productive even when it’s not
• The trap of fake productivity in your floral business
• What real, needle-moving work actually looks like
• Why so many florists avoid the work that would actually change things
• The mindset shift required to create real growth
• How to audit your weekly habits honestly
• A simple 2-list exercise to help you refocus your time
• Why visibility, follow-up, and sales matter more than another Canva edit

Key Takeaway:

The things that build your business are often the things that feel the most uncomfortable:
following up, putting yourself out there, raising your prices, asking for the sale, and being visible.

But those are also the exact things that create growth.

Homework from this episode:

Make 2 lists:

List 1:

Things that are just putting in time

List 2:

Things that would actually move my business forward

Then challenge yourself to spend more time in List 2 this week.

Ready to stop spinning your wheels?

If you’re craving accountability, clarity, strategy, and support from someone who will help you focus on the things that actually matter in your business, check out the Floral CEO Mastermind.

🌿 Learn more here:
http://floralceo.com/mastermind

This is not fluffy advice. It’s a practical, sales-focused plan for florists who need momentum now.

From following up with warm leads to reaching back out to planners, posting your availability, and even using your personal social media more strategically, this episode is all about getting visible, getting proactive, and getting booked.

In this episode, Jen covers:

• Why your warm leads are the first place to start
• How to follow up without sounding awkward or desperate
• Why planners should be part of your booking strategy
• How to reconnect with planners you already know
• Why you need to post your availability on social media
• The underrated power of your personal Facebook and Instagram
• How local bride Facebook groups can help you book more weddings
• Why 2026 is not a wash if you get moving now

Key takeaway:

You do not always need more new leads. Sometimes you need to work the leads, relationships, and visibility you already have.

Mentioned in this episode:

The Floral CEO Mastermind
floralceo.com/mastermind

In this episode, Jeni breaks down five practical ways AI can transform your floral business – from responding to difficult client emails without the emotional spiral, to generating Instagram content ideas in seconds. Plus, she gets real about why florists refuse to use tools that could help them scale, and how the businesses that leverage AI will move faster, make more, and have more freedom.

KEY TAKEAWAYS:

• AI isn't cheating – It's a TOOL that acts like an assistant. Who can afford a full team? Most studio florists can't, and that's okay – AI fills the gap

• You're overwhelmed because you lack support – Not because your business is too big. You're manually doing everything and reinventing the wheel constantly

• Way #1: Email Responses – Use AI to remove emotion from difficult replies. Prompt it to be "calm but firm" or "warm but confident" when clients push back on pricing

• Way #2: Proposals & Descriptions – Turn basic ideas into elevated, luxury language. Stop sounding like a grocery list and start selling the experience

• Way #3: Instagram & TikTok Content – Upload a photo and ask for captions with specific keywords. Generate 10 reels ideas based on your brand voice in seconds

• Way #4: Systems & Processes (SOPs) – Build training manuals, checklists, and workflows so you can hand off tasks. Document once, use forever

• Way #5: Idea Generation – Get color palettes, install concepts, design ideas. Upload a venue photo and ask for suggestions. AI enhances (not replaces) your creativity

• Set boundaries with AI – Don't copy/paste blindly. Edit, refine, and keep YOUR voice. AI only works if you have taste

• The florists who leverage tools will scale faster – You don't need more time, you need better tools. Stop burning through your biggest currency

• Floral CEO Mastermind = game changer – Monthly trainings, coaching, support from floral besties. Members have doubled wedding bookings, quit day jobs, and built scalable systems

• Bottom line: AI can save you 3-20 hours per week. Even if it's just 10 hours – what would you do with that time back? Stop doing everything manually and start working smarter

Want Help Elevating Your Business?

Two ways to work with Jen:

🌸 Business, Bouquets & Branding Workshop

Elevate your brand, portfolio, and positioning.

http://floralceo.com/workshop

🌿 The Floral CEO Mastermind

Coaching, strategy, and community to help florists build profitable businesses.

http://floralceo.com/mastermind

Because here’s the truth:
👉 If people don’t know you, they won’t book you.

Today we’re talking about what it really means to be the face of your business—and why hiding behind your work is costing you clients, confidence, and money.

💡 What You’ll Learn:

• Why posting only flowers isn’t enough anymore
• How imposter syndrome is quietly holding you back
• The truth about visibility: experts aren’t always the best—they’re the most seen
• What “showing up” actually looks like (simple + doable)
• The identity shift that turns you into the go-to florist
• How confidence → connection → bookings

🔥 Key Takeaway:

You don’t become the go-to florist when you feel ready.
You become the go-to florist when you start acting like one.

🚀 Ready to Step Into That Version of You?

If you’re done hiding and ready to:

• show up confidently
• attract better clients
• build a brand that actually reflects your talent

✨ The Business, Bouquets & Branding Workshop is your next step.

Inside you’ll get:

• Branding photos
• Personal branding video
• Styled shoot portfolio content
• Real business strategy
• Hands-on design + bouquet training
• Direct access to me (ask me anything!)

⚡ Early bird pricing ends Thursday

👉 Sign up: http://floralceo.com/workshop

In this episode, Jeni breaks down the three pillars of a strong brand that will help you stop attracting random inquiries and start magnetizing the dream clients who value (and can afford) your work. Plus, she gets real about why being the CEO means setting boundaries – even if it means telling clients to F off when they don't respect your values.

KEY TAKEAWAYS:

• Branding isn't logos & colors – It's the FEELING when someone interacts with your business (the experience, the expectation, the identity)

• Your design signature matters – Does your Instagram look cohesive or like "random shit"? If your feed is all over the place (rustic barn + tropical + boho + modern), you don't have a brand

• Pillar 1: Visual Consistency – Your aesthetic = your signature. People should look at your work and instantly know it's yours

• Pillar 2: Your Voice – How you communicate your value matters. Stop using words like "affordable" and "budget" if you want luxury clients

• Pillar 3: Client Experience – Are you organized? A clear communicator? Or a hot mess tornado? Your process IS your brand

• Set boundaries like a CEO – You dictate your business (hello, no evening appointments unless absolutely necessary). If clients don't respect your values, they're not YOUR client

• You're the boss, not them – Lead the experience, lead the conversation. Stop letting entitled customers run your business

• Building a portfolio is expensive AF – Styled shoots cost serious money (flowers, linens, models, the list goes on)

• Bottom line: Your brand needs to support the income you want. No strong brand = struggle to attract better clients & bigger budgets

Want Help Elevating Your Business?

Two ways to work with Jen:

🌸 Business, Bouquets & Branding Workshop

Elevate your brand, portfolio, and positioning.

http://floralceo.com/workshop

🌿 The Floral CEO Mastermind

Coaching, strategy, and community to help florists build profitable businesses.

http://floralceo.com/mastermind

"How do you come up with creative ideas?"

Whether you're designing a wedding, a styled shoot, or a workshop experience, creativity doesn't just magically appear.

It’s something you actively cultivate.

In this episode, Jen shares the tools and strategies she uses to develop creative event concepts—from saving inspiration to using AI to build ideas.

In This Episode

Start With One Inspiring Idea

Many great event designs start with a single visual moment.

For Jen’s Installation Rockstar workshop, the entire concept began with a calla lily installation dripping from an angular structure.

That single idea evolved into a full Old Hollywood glamour theme.

Save Inspiration Everywhere

Jen saves inspiration constantly.

Places to collect ideas:

• Instagram folders
• Pinterest boards
• screenshots on your phone
• inspiration folders for specific events

Saving inspiration allows you to revisit ideas when it's time to design.

Combine Ideas Instead of Copying

The goal isn't to copy someone else's design.

Instead:

Take two or three inspiration images and combine elements to create something new.

Examples:

• table shape from one image
• florals from another
• candles or styling from a third

This creates a unique concept without copying.

Use Pinterest to Expand Ideas

Once you have a theme or concept, search Pinterest for:

• color palette inspiration
• table styling ideas
• floral mechanics
• event styling details

Pinterest can help develop a concept from a simple idea into a complete design.

Use AI as a Creative Tool

AI can help generate ideas for:

• wedding concepts
• Mother's Day collections
• event themes
• floral color palettes

It’s a tool to expand creativity—not replace it.

Find Inspiration From Rentals and Linens

Design ideas often start with unexpected elements like:

• linen patterns
• charger plates
• ribbon textures
• rental pieces

Sometimes a single linen can inspire an entire wedding aesthetic.

Ask Clients Better Questions

When working with clients, always ask for their Pinterest board.

Then ask questions like:

• Which image is your favorite?
• What do you love about this design?
• What feeling do you want the space to have?

This helps you create a proposal that truly resonates with them.

Key Takeaway

Creativity isn’t about waiting for inspiration.

It’s about collecting ideas, experimenting, and turning up the dial on what inspires you.

The best designs often begin with one small spark.

In this episode, Jen breaks down why positioning yourself as the cheapest option will keep you stuck working harder for less money—and what to do instead if you want to attract higher-end floral clients.

Because premium clients aren’t looking for the cheapest florist.
They’re looking for the most confident one.

In This Episode

The “Affordable Florist” Trap

Jen shares a real example from a wedding Facebook group where a florist advertised herself as:

“Affordable and budget-friendly” and charging wholesale pricing plus labor.

This isn’t a business model—it’s a job.

And it creates a cycle where florists stay busy but never profitable.

The First Energy Shift: You Don’t Need Every Client

When your worth is tied to volume, you’ll feel pressure to book every inquiry.

But successful florists know:

You don’t need everyone.
You need the right clients.

Premium clients can sense desperation.

Confidence attracts better opportunities.

The Power of Minimums

Setting a minimum instantly changes your positioning.

Minimums:

• protect your time
• filter inquiries
• signal expertise
• create perceived value

Moving from a $5K minimum to an $8K minimum can completely change the type of client who reaches out.

Upgrade Your Language

Small changes in language elevate your brand.

Examples:

Centerpieces → Tablescapes
Delivery fee → Logistics & installation

Luxury clients respond to confident, clear communication.

Stop “Walmarting” Your Weddings

If your messaging focuses on saving money, you’ll attract budget-focused clients.

Instead:

• Show scale
• Show abundance
• Show design confidence

Sell the experience, not the stems.

Invest in the Details That Elevate Your Work

Sometimes attracting higher budgets requires upgrading your tools and rentals.

Examples Jen shares:

• ribbed votives
• elevated taper candles
• statement arches

Small design upgrades can dramatically elevate how your work appears to clients.

Build Relationships With the Right Planners

Full-service planners are often the gateway to higher-budget weddings.

The easiest vendors to work with get referred again and again.

Relationships are one of the most powerful forms of marketing.

Your Money Mindset Matters

If you secretly believe flowers are too expensive, your clients will feel that.

Ask yourself:

Do I believe flowers are worth $10K?
$30K?
$50K?

Your business can only grow to the level of what you believe is possible.

Systems Create Confidence

Higher-end events require systems:

• labor planning
• installation mechanics
• logistics
• team coordination

Confidence comes from preparation.

Want Help Elevating Your Business?

Two ways to work with Jen:

🌸 Business, Bouquets & Branding Workshop

Elevate your brand, portfolio, and positioning.

http://floralceo.com/workshop

🌿 The Floral CEO Mastermind

Coaching, strategy, and community to help florists build profitable businesses.

http://floralceo.com/mastermind

In this episode, Jeni walks you through a quick 5-minute brand audit you can do today to see whether your Instagram, portfolio, and messaging are actually attracting the type of clients you want.

Because if your brand looks like a $2,000 florist, it’s going to be very hard to book $10,000 weddings.

Jeni breaks down the key things to look at in your social media, design consistency, and brand language so you can start positioning your floral business for higher-end events and more profitable weddings.

If you're ready to elevate your portfolio and brand, Jeni also shares details about the Business, Bouquets & Branding Workshop, a hands-on experience designed to help florists build a portfolio that attracts premium clients.

In This Episode You'll Learn

• How to quickly audit your floral brand in just 5 minutes
• Why your Instagram feed may be turning away higher-budget clients
• The difference between a florist brand that attracts $2K weddings vs. $10K weddings
• How your language (like “budget friendly”) affects the clients you attract
• Why consistency in your design style matters more than you think
• A simple question to ask others that reveals how your brand is actually perceived

The 5-Minute Floral Brand Audit

1. Look at your Instagram like a client.

Ask yourself: If I didn’t know me, would I think this florist is affordable or premium?

1. Review your portfolio consistency.

Does your work feel cohesive or like a random mix of styles?

1. Audit your language.

Words like affordable or budget friendly can unintentionally position you as the cheapest option.

1. Ask someone you trust.

Ask them: What three words come to mind when you look at my brand?

1. Ask the big question.

Does your brand actually support the level of clients you want to attract?

Workshop Mentioned in This Episode

Business, Bouquets & Branding Workshop

A 2.5-day immersive workshop designed to help florists elevate their brand and portfolio.

You'll experience:

• A tour of Jeni’s home-based floral studio
• Business coaching and open Q&A
• Creating a spiral bouquet for your portfolio
• Participating in a professional styled shoot
• A mini personal branding shoot with makeup touch-ups
• Professional content for your portfolio and social media

📍 Dennison, Minnesota
📅 April 26–28

Early bird pricing is ending soon and space is limited.

Learn more and grab your spot here:
https://floralceo.com/workshop

Connect with Jeni

Website: https://floralceo.com
Instagram: @‌floralceo

If you’re marketing yourself as “affordable” or “budget-friendly,” you may be unintentionally sabotaging your ability to build a profitable floral business.

In this episode, Jen breaks down the mindset shifts and strategic decisions that help florists attract higher-budget clients — without changing who they are creatively.

Because attracting premium clients isn’t just about prettier flowers.

It’s about positioning, confidence, systems, and standards.

In This Episode We Cover

The Biggest Pricing Mistake Florists Make

Why calling yourself “affordable” can destroy your profitability and create a business that feels more like a low-paying job than a sustainable company.

The Energy Shift That Attracts Higher-End Clients

Premium clients can smell desperation.

Instead of:
 “Please book me.”

Position yourself with:
 “I think we’d be a great fit.”

Confidence attracts better clients.

Why Minimums Change Everything

Setting a minimum does more than increase revenue.

It:

• Protects your time
• Filters inquiries
• Signals expertise
• Positions your business as in-demand

Upgrade Your Language

Small shifts in language signal elevated positioning.

Examples:

• Centerpieces → Tablescapes
• Delivery fee → Logistics & installation
• Flowers → Design experience

Luxury clients respond to clarity and confidence.

Stop “Walmarting” Your Weddings

If your marketing focuses on saving money, you’ll attract clients who want the cheapest option.

Instead:
 Show abundance.
 Show scale.
 Show design.

Sell the transformation — not stems.

Align With the Right Planners

Full-service planners are often the gatekeepers to higher-budget weddings.

Building strong planner relationships can:

• Increase referrals
• Improve client quality
• Elevate your brand perception

Relationships are powerful marketing.

Your Money Mindset Matters

If you believe flowers are “too expensive,” your clients will feel that energy.

Ask yourself:
 Do I believe flowers can be worth $10,000?
 $30,000?
 $50,000?

Your business will only grow to the level of what you believe is possible.

Systems Create Confidence

Higher-end weddings require systems:

• Labor planning
• Design mechanics
• Installation logistics
• Team coordination

Confidence comes from preparation.

Audit Your Online Presence

Ask yourself:

Does my Instagram look elevated?
 Does it show scale?
 Does it feel intentional?

Higher-end clients want to feel:

• Inspired
• Confident
• Safe investing in you

Key Takeaway

You don’t attract higher-end clients by lowering your prices.

You attract them by raising your standards, your confidence, and your presence.

Want Support Elevating Your Business?

Two ways Jen can help:

Business Bouquets & Branding Workshop
Learn how to build a brand and portfolio that attracts better clients.
http://floralceo.com/workshop

The Floral CEO Mastermind
Coaching, accountability, strategy, and a powerful community of florists building profitable businesses.
http://floralceo.com/mastermind

In this episode, I’m breaking down exactly how I approach high-revenue, high-pressure floral events — from concept to production schedule — and why mastering event logistics can completely change your income ceiling.

Because here’s the truth:

If you want to pay yourself $100K as a florist…
You need to know how to confidently say YES to big events.

And not panic when they land in your inbox.

In This Episode We Cover:

🌿 1. Start With Feasible Design

When time is tight:

• Choose containers you can source quickly
• Confirm rental availability early
• Leave room for substitutions
• Protect quality (always order samples if needed)

Transparency builds trust. Flexibility protects you.

💰 2. Price for Profit (Not Ego)

Before anything:

• Factor in rental vehicles (U-Haul, mileage, fuel)
• Account for additional labor
• Include processing time
• Charge for delivery properly
• Collect a substantial deposit

Their urgency is not your emergency.

Big events require big down payments.

📋 3. Reverse-Engineer Labor

If 40 centerpieces take 45 minutes each:

That’s 40 hours of production.
Plus processing time.
Plus install time.
Plus teardown.

You cannot “midnight warrior” your way through volume.

You build a team.

🌸 4. Build Recipes Late (Not Early)

Don’t lock yourself in too soon.

Instead:

• Conceptualize first
• Write recipes closer to production
• Check market availability
• Source strategically

Flexibility = power.

📦 5. Production Prep is Everything

Before flowers even arrive:

• Pull rental inventory
• Order candles + supplies
• Soak foam in advance
• Prep totes for stacking
• Create production + install timeline
• Map delivery schedules

When event day comes, you execute.

Not scramble.

Why This Matters

Large-scale events can fund your year.

Three or four of these?
That’s your salary.

But only if:

• You understand logistics
• You build formulas
• You price for profitability
• You lead like a CEO

Confidence in event production changes your revenue ceiling.

Want to Go Deeper?

Inside the Floral CEO Mastermind, we’re dedicating two full sessions to:

✔ Event planning
✔ Event production
✔ Logistics formulas
✔ Retail Mother’s Day strategy

Plus you get:

• 90+ training modules
• Templates + contracts
• Voxer access
• Real accountability
• A room full of ambitious florists

Learn more at:
👉 http://floralceo.com/mastermind

You don’t need more hustle.

You need systems.

In this episode, we cover:

• Why busyness is NOT the same thing as success
• The moment Jen realized she was doing the most… and making nothing
• The truth: profit is what’s left after flowers, labor, overhead, waste, and stress
• Why florists underprice: fear, comparison, people-pleasing, and “being nice”
• The biggest profit leaks Jen sees (especially in delivery + service fees)
• How to stop saying “How can I make this work?” when the budget is unrealistic
• Why you don’t need more clients—you need better margins
• What to review right now to find the holes in your business (and plug them)
• The mindset shift that changes everything: “When I do something, I deserve to make money for it.”
• Why support matters: coaching, mastermind rooms, outside eyes, and accountability

Takeaway Challenge (do this today):

1. Calculate your average wedding value (or average order value if you’re retail).
2. Pick one fee to audit (delivery/setup/service fee/product markup).
3. Choose one boundary that protects your profit (minimum, scope, delivery radius, etc.).

Ready for support?

• The Floral CEO Mastermind: http://floralceo.com/mastermind
• Floral Rockstar Workshops: http://floralceo.com/workshop
• Want a personalized strategy? Email jen@floralceo.com or DM Jen on Instagram.

So, style shoots are super glamorous on Instagram, but let's really talk about the actual cost you. Because  that's way, way, way, way, way more than flowers. All right, so let's start off with the real cost of flowers.  You are usually not putting your shoddy foot forward, so we're not usually putting in things that are leftovers or are maybe not at their peak of their prime, usually not basic Betty Flowers you're using.

Buying premium blooms, you're designing multiple pieces for content. So a ceremony, a table, a bouquet, an installation on and on.  Flowers are often not easily repurposable for paid work, so you're not like able to just, I'm gonna take all these and then tear it apart and then use it for a paid job. Usually there isn't that like great opportunity to do that. 

And then there's a risk of waste if designs don't photograph well, like you could potentially have something that just doesn't photograph well for some reason. Um, this is a marketing expense,  not a fun creative project. It costs money to market. In styled shoots are a way to market your business in several levels.

Marketing with the pictures that you're getting in the long run. Marketing, hopefully if you have a team on board that is stellar and is, you know,  uh,  people who are usually kind of at their top of their game that are, are vendors that like to be submitted for styled shoots for potential publication. 

Then there's a relationship capital. The relationships that you build at these, it's just, there's just domino of value, and  I would love for you to get that value out of those situations, but I would love for you not to blow your marketing budget on one.  All right, the next one.  Is really the time costs, and nobody really talks about this, but as someone who backs into what my hourly wage is. 

Often and does that with coaching clients, like things take time, mood boards, conceptions, like all of those things, take time. Emailing with collaborators, coordinating schedules, chasing deliverables, packing and loading, and set up and tear down, editing content, posting, tagging, following up. You could easily put in 24 40, 22, 40 hours into one shoot.

Easy.  Um, and that's time you could have spent designing for paying clients, working on your business or imagine this resting.  All right. The next one is the mental and emotional load.  This part is exhausting.  Will the photographer deliver the actual.  Like look and feel that I'm going for, will this venue share the images?

Will this even attract my ideal client?  Do I choose? Did I choose? Like,  you know, you're always looking at something and you're just like, oh my God, it's so beautiful. But really, did you choose the right color palette, concept model, and all of that for the right. You know, venue and all of that with the right photographer.

'cause like all these things kind of meld together. The emotional labor on this is totally real.  All right. Then there is the collaboration tax.  Even with donations, you are still coordinating a mini production.  You are often carrying the creative and logistics load because like the flowers are the prettiest part of that. 

I care about things being really fucking pretty when I'm doing these types of things, and  that can sometimes be dicey, so  I, I wanna make sure that I'm getting the right team in place.  All right, and then you're relying on other people's professionalism. You can't, don't control timelines, edits, or brand alignment, and sometimes you walk away with images you don't even want to use, which is a complete truth.

I had this exact example when gay marriage was legalized in Minnesota.  Somebody invited me into a inclusive shoot that was basically like a pride themed. It was in June, so it was going to be published in like a local pride, um, themed magazine and on and on, and.  The photographer, like I really liked them as a person, but that was some dark and booty shit.

Like they just have a darker photo style than I like to fill my feed with. I like light and airy. I think light and airy speaks to money,  and  so I spent close to a thousand dollars of flowers  and I mean, I can say that I did it and I did it for a good reason to celebrate,  but.  I didn't post those photos because they were too dark and it just wasn't my jam. 

All right,  then here's the hard truth. Style shoots are high effort, high emotional output,  like high cost, low certainty  from an ROI perspective. They can be,  but. They're not only the one way to build a portfolio or elevate your brand, and I think that's how most people think that they need to do it.  So  I wanna talk about why workshops could be depending on where you're at,  a smarter move. 

So instead of spending potentially a thousand dollars on flowers, coordinating with six vendors, hoping the photos turn out, crossing your fingers, that everything comes together, that your model shows up, that your, you know, photographer delivers and doesn't take a million years, and  your makeup artist shows up and just all of those things. 

Those are all like you're resting a lot of the success of this on other people. But  when you go to a workshop, you get this curated high-end installs, professional photography, intentional design for portfolio use. You get education strategy, hands-on, skill building and content that actually aligns with higher end clients.

So I.  I want you to remove the guesswork and the what if anxiety and the production stress and wasted time, and really replace it with strategic brand positioning, portfolio content. You're proud of  education and confidence and an excellent real ROI like.  You actually did something. This wasn't just objective.

You're like, you did something that you have this experience, you learned and you got this portfolio. It's just like so magical.  I know 'cause I have designed and put together so many styled shoots that this can be a beast.  And I have seen Floris go in and spend three, $4,000 get horse shit. Direction from the person running the style shoot.

I realistically won't really do a style shoot unless I am collaborating with a, an event designer. So somebody that really lives in the design space and I have heavy impact, I. In the decisions I, and also I potentially brought the initial VIN vision to fruition. I normally just like to do run with myself, you know, like, here's the concept, I'm gonna run with it because I don't want to get.

Bogged up in details that are easy for me to figure out, but we have to have like 30 minute conversations about fucking glasses. I just don't have time for that. Like I'll figure out the glasses, they'll be fine. They'll be beautiful. Like I just went and figured out all the linens for four different things that are coming up and it was just absolutely stunning.

So.  If you're feeling exhausted by trying to DIY, your brand elevation through style shoots or maybe your  portfolio,  uh, elevation, there's an easier way, and I have three workshops coming up that will nail  any one of these goals. And if you want to even do two even better because then you would get a more diverse portfolio. 

If you’ve ever felt awkward charging what you’re worth, told yourself “I do this because I love flowers,” or normalized burnout as part of the job—this episode is your wake-up call.

In this episode, we cover:

• Why wanting to make money does not make you greedy
• The damaging “starving artist” narrative in creative industries
• Why revenue does not equal profit (and why so many florists still aren’t paying themselves)
• How underpricing actually hurts your clients, not just you
• The invisible labor florists provide (logistics, emotional labor, problem-solving)
• Why your business should fund your life—not consume it
• The difference between survival mode and abundance mode
• How being paid well allows you to show up more creatively and confidently

Powerful Money Mindset Shifts:

• Wanting more money = financial security, not greed
• Being busy doesn’t mean being successful
• Underpricing isn’t generosity—it’s self-sabotage
• Your expertise has value beyond the flowers
• You don’t have to struggle to be worthy
• A profitable business creates freedom, not burnout

Reflection Prompts from This Episode:

• Where am I undercharging because I’m afraid?
• What would change if I truly believed I deserved to be paid well?
• What is one small money boundary I can set this month?
• What hourly rate do I actually need to feel valued for my time?

Links & Resources Mentioned:

• Floral CEO Mastermind: https://floralceo.com/mastermind
• Workshops & Education: https://floralceo.com/workshop

If you’re tired of white-knuckling holidays and hoping “next year will be better,” this episode will show you how to turn Valentine’s (and every major holiday) into a data-driven growth strategy.

In this episode, we cover:

• Why the money is in the review, not just the revenue
• How to use data (not feelings) to make better business decisions
• The 5 areas every florist should review after Valentine’s Day:
  • Financials (revenue, average order value, profit margin)
  • Operations & systems (what broke, what worked)
  • Labor & staffing (overstaffed vs understaffed)
  • Product mix & pricing (what sold, what didn’t)
  • Your energy & capacity (burnout prevention)
• How your Valentine’s data informs:
  • Mother’s Day
  • Prom
  • Wedding season
  • Hiring decisions
• The CEO mindset shift from “survive it” to “optimize it”
• How to make future holidays more profitable without working harder

Free Resource:
Download the free Holiday Recap Worksheet to walk through this process step by step:
👉 https://floralceo.com/holiday

This worksheet helps you review:

• Your numbers
• Your systems
• Your staffing
• Your pricing
• Your own capacity

So next year, you’re not guessing—you’re leading like a CEO.

You’ll learn how to shift from emotional overwhelm into grounded action, create forward motion without needing “perfect conditions,” and refocus your energy on what actually moves the needle in your floral business.

In This Episode, We Cover:

• Why overwhelm doesn’t mean you’re failing—it means you care
• How to take action even when you feel behind or stuck
• The power of micro-momentum when everything feels like “too much”
• How to identify the one next step that matters most
• CEO-level thinking when your nervous system wants to shut down
• Why consistency beats intensity when you’re overwhelmed
• How to simplify your priorities when your brain feels cluttered
• What to focus on in your business when you don’t have extra energy
• How to build habits that support growth (even in hard seasons)
• Reframing overwhelm into clarity, control, and confidence

Key Takeaway:
You don’t need a perfect plan or unlimited time to grow your floral business. You need one small, intentional step that moves you forward. Momentum creates clarity. Action creates confidence. Even when life feels heavy, your business can still grow—if you choose progress over perfection.

Resources & Mentions:

• Floral CEO Mastermind: https://floralceo.com/mastermind
• Floral Rockstar Workshops: https://floralceo.com/workshop

Connect with Jen:
Instagram: @‌thefloralceo
Website: https://floralceo.com

Hey flower friends!
 I get genuinely excited when I see that lightbulb moment go off for someone in business—when things finally start to click. So today, I want to break down SEO and website performance in a really simple, practical way.

There’s so much noise around websites, SEO, and analytics. Let’s cut through it and focus on what actually matters for florists.

🌿 Step 1: Is Your Website Even Set Up to Convert?

Before we talk numbers, ask:

• Is your site easy to navigate?
• Are pages labeled clearly?
• Do people land where they expect to land?
• Are your main revenue pillars obvious?
   (Weddings, events, everyday deliveries, sympathy, holidays, etc.)

Your website should guide people naturally toward how you make money.

📊 The Only Website Metrics You Really Need to Watch

Here are the key numbers I look at when someone says, “I’m not getting enough orders.”

1️⃣ Unique Visitors

This is how many individual people visit your site.

Example:
 500 unique visitors + 1,000 sessions = people are returning (good sign!)

2️⃣ Bounce Rate

This tells you how many people land on your site and leave without doing anything.

🚩 If your bounce rate is 70–75% or higher, people aren’t finding what they expected.

This usually means:

• The page doesn’t match the search intent
• The layout is confusing
• The site loads slowly
• The offer isn’t clear

3️⃣ Page Paths (User Flow)

Where do people go once they land?
 Example:
 Home → Weddings → Gallery → Contact Form → Exit

This helps you see:

• What pages are working
• Where people get stuck
• Where they drop off

4️⃣ Time on Site

Longer time can be good… but sometimes it just means someone left the tab open. Use this metric alongside others, not alone.

5️⃣ Cart Abandonment (For Ecommerce)

If 10 people start checkout and only 5 finish, you’re losing 50% of potential sales.

Common reasons people bail:

• Checkout is too complicated
• Too many form fields
• Slow load times
• Confusing pricing
• Poor mobile experience

I always recommend pretending you’re a customer and going through your own checkout process. You’ll spot issues fast.

6️⃣ Conversion Rate

This is HUGE.

Industry averages:

• ~3% = meh
• 5–6% = strong
• 10%+ = dialed in

If you have 1,000 visitors and only 10 sales, your conversion rate is 1% — which tells us something on the site isn’t working.

I’ve coached florists with 10–15% conversion rates. It’s possible.

🔍 Where Are Your Customers Coming From?

Traffic sources matter:

• Google search
• Instagram
• TikTok
• Email
• Pinterest

If TikTok brings tons of traffic but zero orders… that might not be where your buyers live.

This is tracked through UTM links and Google Analytics, and it’s powerful info for deciding where to focus your marketing energy.

🧠 The Big Truth:

If sales are slow, you have either:

• An audience problem (not enough right people),
• A conversion problem (your site isn’t turning visitors into buyers),
• Or both.

Data helps you know which one it is.

⚠️ One Website Warning

When you completely redo your website, you often wipe out years of SEO authority Google has built for you.

Sometimes you don’t need a full rebuild — you just need:

• Better structure
• Better messaging
• Better CTAs
• Faster load speed
• Cleaner checkout

A tune-up can outperform a total overhaul.

🌼 Final Thought

Your website should be your best salesperson:
✔️ Clear
 ✔️ Easy
 ✔️ Data-driven
 ✔️ Built to convert

If you’re struggling to make sense of your numbers or feel like your site isn’t working for you, I’m always happy to jump on a 1:1 and help you find the small tweaks that can turn your website into a lead and sales machine.

You deserve a site that actually works for you, not just one that “looks pretty.” 💻🌸

Growing your floral business revenue doesn’t start with hustling harder — it starts with clarity.

In this episode, Jen breaks down how to intentionally grow revenue by looking at what’s already working, identifying where your biggest opportunities live, and creating a strategy rooted in facts — not feelings.

After a full month of deep coaching sessions and mastermind strategy calls, one thing became crystal clear: florists who grow sustainably understand their numbers, track their revenue intentionally, and make decisions like CEOs.

If you’ve ever said:

• “I want to make more money, but I don’t know where to start”
• “I’m booked, but I’m not profitable”
• “I feel busy but unsure if I’m actually growing”

This episode is for you.

In this episode, you’ll learn:

• Why “I want to grow by 10%” is not a strategy — and what to do instead
• How to break down your revenue by category (weddings, funerals, corporate, a la carte, etc.)
• How to identify which part of your business has the most growth potential
• Two main ways to grow revenue:
  • Increasing your average order value
  • Increasing the number of aligned clients
• How small pricing adjustments (delivery, setup, labor, service fees) can unlock thousands in revenue
• Why tracking and forecasting your weddings changes how you make decisions
• How upsells, thoughtful design suggestions, and month-out calls can increase revenue without more bookings
• Why paying yourself should be a forethought, not an afterthought
• How cutting expenses and improving margins can increase take-home pay without more work
• Why running your business on data (not vibes) is a CEO move

Key takeaways:

✔ Revenue growth comes from reflection + forecasting
✔ You don’t need more bookings — you need better strategy
✔ Knowing your numbers gives you power, confidence, and options
✔ Paying yourself is non-negotiable — this is a business, not a hobby

Tools & resources mentioned:

• Profit First (book & audiobook)
• Simple revenue tracking spreadsheets
• Forecasting your booked weddings throughout the year

Ready for support?

If this episode made you realize you need help building a real growth strategy, Jen offers:

• 1:1 private coaching sessions Coaching Call-1 hr. $ - Jeni Becht
• The Floral CEO Mastermind — monthly strategy, Q&A, and CEO-level support

👉 Learn more at Floral CEO Mastermind

You deserve a business that pays you well, supports your life, and grows with intention.
This is your sign to stop guessing — and start leading.

If you’ve ever wondered why some florists seem calm, confident, booked, and profitable—this episode pulls back the curtain.

In this episode, we cover:

1. Successful florists plan before they design

Calm wedding days come from preparation—not talent alone. Timelines, recipes, mechanics, and labor are reviewed before flower week ever starts.

1. They know their numbers (even if they hate them)

Average wedding value, labor costs, and profit margins matter. Profitable florists make decisions based on facts, not feelings.

1. They communicate clearly and confidently

No over-explaining. No apologizing for pricing. Clear, calm communication builds trust and authority.

1. They say no more than they say yes

Boundaries protect energy, creativity, and profitability. Saying no is a business strategy—not a failure.

1. They take action before they feel ready

Confidence is built through action. Posting, raising prices, and trying new designs all come before feeling “ready.”

1. They build systems that support busy seasons

Templates, workflows, and checklists reduce stress and prevent burnout when things get hectic.

1. They protect their creativity

Creativity is treated like a resource—not something to drain dry. Successful florists intentionally seek inspiration and avoid burnout work.

1. They show up consistently (not constantly)

Sustainable marketing rhythms beat burnout posting cycles. Visibility comes from consistency, not volume.

1. They evolve instead of staying stuck

Pricing, offerings, branding, and business models change as florists grow. Reflection and adaptability are key.

10. They think like CEOs, not just designers
Decisions are made with long-term sustainability, alignment, and profitability in mind—not short-term ease.

Key takeaway:

Success isn’t about working harder—it’s about building habits that support the business and life you want.

Resources & Next Steps:

• Want accountability and CEO-level support? Learn more about the Floral CEO Mastermind
  👉 http://floralceo.com/mastermind
• Ready to reconnect with your creativity and skill set? Check out the Floral Rockstar Workshop Series
  👉 http://floralceo.com/workshop

Let’s connect:

DM Jen on Instagram and share:

• Which habit you already have dialed in
• Which habit you’re committing to build in 2026

You don’t need to change everything—just start with one habit that moves you forward.

But the truth is this: you already have a brand.
And if you don’t intentionally shape it, your clients will shape it for you.

In this episode, Jen breaks down what a brand actually is (and what it isn’t), why your behavior matters more than polish, and how you can start building a powerful, recognizable brand from any stage of business.

This isn’t about aesthetics — it’s about alignment, consistency, and becoming known for something.

In This Episode, You’ll Learn:

• Why a brand is a feeling, not a logo
• How your behavior builds your brand faster than visuals
• Why you are the brand (especially early on)
• How to pick a lane instead of trying to be everything
• The power of repetition in brand building
• How boundaries create a premium brand
• Why consistency builds trust and recognition
• How personal branding accelerates growth
• When (and why) it’s okay to evolve your brand
• How strong branding attracts better clients with less effort

Key Takeaway:

A brand isn’t built in polish — it’s built in how you show up.
Your energy, tone, boundaries, and consistency are the brand.

Action Steps:

• Choose 3 words you want people to associate with you
• Update your bio with what you want to be known for
• Audit your communication — does it sound like you?
• Decide what you’re no longer available for
• Start showing up consistently, not perfectly
• Repeat your message instead of reinventing it

Brand is a long game — and that’s what makes it powerful.

Jen shares her go-to installation workflow (including why she builds 90% in the studio) plus the exact tools that make installs faster, safer, and way more confident.

In This Episode, We Cover:

• Why building most of your install in your studio reduces stress + mistakes
• How to save almost 50% on foam cages by buying empty cages online
• The easiest way to hang installs with airplane cable without manual screw stops
• The zip tie mistake that makes installs weaker (and harder to tighten)
• Jen’s favorite “modular” stand system for head tables, bars, arches, and spill designs

Resources Mentioned (Links)

1. One-brick foam cages — Jen’s go-to
   ➡️ https://a.co/d/bKOUxkd
2. Urban Trapeze cable stops (no crimping tool needed)
   ➡️ https://a.co/d/3RdwidI
3. Plastic-coated airplane cable (Jen’s preference)
   ➡️ https://a.co/d/cgOtk86
4. 30-inch heavy-duty zip ties (thick + strong)
   ➡️ https://a.co/d/ilMtf8D
5. Metal “square tent stands” for 2x4 installs (modular base system)
   ➡️ https://www.etsy.com/listing/607288186/two-square-tan-stands?ref=yr_purchases

Want to Learn This Hands-On?

Installation Rockstar Workshop
📍 Essence Event Center — St. Paul, MN
📅 March 10–11
🎭 Theme: Old Hollywood Glamour (dirty martinis + pearls + calla lilies)

You’ll build (and photograph!) an epic portfolio:

• Head table install
• Hanging install
• Cake moment
• Dirty martini tower moment
• Ceremony install
  Plus a full styled shoot gallery included.

👉 Details + tickets: http://floralceo.com/workshop

This is a must-listen for wedding florists who want to book more weddings, improve their close rate, and communicate with more confidence, even when life feels heavy.

What You’ll Learn

• Why “no’s” often have nothing to do with your design skills
• How your energy + excitement shows up in your consults (even if you think it doesn’t)
• The sneaky ways your response time impacts your booking rate
• How templated emails can accidentally make you sound cold, robotic, or not like you
• The difference between being “professional” and being forgettable
• How to re-ignite your passion when you’re feeling overwhelmed or burned out
• A simple self-audit to do anytime your close rate dips

The “Booking Slump Audit” (Steal This)

If you’re getting no’s, ask yourself:

1. How fast did I respond to the inquiry + follow-ups?
2. Did my proposal feel custom + enthusiastic or copy/paste?
3. Did my email tone sound like me?
4. Did I highlight what makes me the right choice (venue expertise, sourcing, seasonality, confidence)?
5. Was I excited… or was I operating from stress, overwhelm, or “whatever”?

Key Takeaways

• People don’t just book flowers — they book confidence, care, and leadership
• Brides want to feel like you’re excited about THEIR wedding, not just another job
• You can be honest and still sell with energy (even if the world feels heavy)
• You can turn the game around fast — one email, one consult, one proposal at a time

Action Step

Pick ONE lead you’re currently nurturing and do this today:

• Re-read your last email/proposal and ask:
  “Would I book me after reading this?”
  Then add 2–3 lines of personality + excitement + expert guidance.

Mentioned

• Your consultation + proposal turnaround time
• Why “education” is part of selling wedding flowers
• How to communicate value without sounding defensive
• Designing a business that attracts clients you actually love

Want support + structure?
If you’re ready to tighten up your sales process, raise your close rate, and book aligned clients — come hang out with us inside the Floral CEO Mastermind.

In this episode, Jeni shares five essential goals every florist should add to their goal list — whether you’re a newer business owner or a seasoned florist who wants more ease, clarity, and profitability.

These aren’t fluffy goals. They’re CEO-level goals that help you stop running your business in reactivity and start running it with intention, strategy, and confidence — without burning yourself out or losing your love for flowers.

🌿 The 5 Goals Every Floral CEO Needs in 2026

1️⃣ Schedule CEO Time (Non-Negotiable)

If you never slow down to look at your business, you’ll always be stuck reacting instead of leading.
CEO time is where clarity happens — reviewing what’s working, what’s not, and what actually feels good.

Action: Schedule a weekly CEO morning, afternoon, or full day where you work on your business, not just in it.

2️⃣ Know Your Numbers (Not Just Your Feelings)

Feelings are important — but facts create profitable decisions.

Understanding your profit margins, labor costs, and where your money is actually going allows you to refine pricing, spot leaks, and confidently grow without guessing.

Action: Make “knowing my numbers” a 2026 goal — even if you start small with one wedding or one month at a time.

3️⃣ Commit to Consistent Networking

Networking is one of the fastest ways to grow a floral business — and most florists avoid it.

When you consistently show up in rooms (or communities) where planners, venues, and industry pros already gather, you shorten the path to better clients and better opportunities.

Action: Choose one networking space and show up consistently this year.

4️⃣ Simplify One System in Your Business

Complexity creates burnout. Simplicity creates profit.

Instead of trying to overhaul everything, pick one system to refine — your inquiry process, ordering workflow, proposal system, or service offerings — and make it easier for both you and your clients.

Action: Ask: If I simplified this one thing, where would my energy open up?

5️⃣ Create Monthly Creative Inspiration

You’re not just a business owner — you’re an artist.
And when creativity dries up, burnout follows fast.

Scheduling intentional creative time keeps you inspired, excited, and emotionally connected to your work — which directly impacts your business growth.

Action: Plan one creatively fulfilling experience every month (a workshop, experiment, installation, or passion project).

💐 Why These Goals Matter

These five goals help you:

• Step into your CEO identity
• Increase profit without more chaos
• Simplify instead of overcomplicate
• Build a business you actually love
• Stay inspired while growing sustainably

This is how you stop surviving and start leading.

🎓 Want Help Implementing These Goals?

If you’re ready for structure, accountability, and creative inspiration, join Jeni inside:

✨ **The Floral CEO Mastermind **floralceo.com/mastermind
✨ Hands-on Creative Workshops
✨ CEO strategy, planning, and support

👉 Learn more at: http://floralceo.com/workshop
👉 Or DM Jeni on Instagram to share which system you’re simplifying this year

🌸 Final Note

You don’t need more goals — you need the right goals.
These five are the foundation of a calm, profitable, aligned floral business in 2026.

You’ve got this, flower friend 💪🌷

Life doesn’t pause when you’re trying to grow a business — and as florists, we often carry more than most. Family responsibilities, grief, health challenges, world events, financial pressure, and creative burnout don’t stop just because we have goals.

In this episode of The Floral CEO Podcast, Jeni shares a deeply honest conversation about what it really looks like to keep moving your business forward when life feels overwhelming, messy, or outright hard.

This episode isn’t about hustling through burnout or pretending everything is fine. It’s about resilience, alignment, micro-momentum, and designing a business that can support you through real life — not just ideal circumstances.

✨ In This Episode, We Talk About:

• Why “complicated” doesn’t have to mean stuck
• How the mindset of “I do it anyway” builds long-term success
• The danger of letting hard seasons turn into permanent habits
• Why falling off the plan doesn’t mean you’ve failed
• How to identify the next best step when motivation is low
• Using micro-momentum to rebuild confidence and consistency
• Why alignment matters more when life feels heavy
• Redesigning your floral business so it supports you — not drains you
• Letting go of work that consistently feels wrong, even if others do it
• Why resilience is built through systems, habits, and self-trust
• The difference between pausing to breathe and quitting altogether

🌿 Key Takeaways for Florists:

• You don’t need perfect conditions to make progress.
• One small action can change the trajectory of your week — or your year.
• Missing a post, dropping a ball, or feeling behind doesn’t disqualify you.
• The right business model should make hard seasons survivable.
• Alignment makes momentum sustainable.
• Success isn’t about never struggling — it’s about continuing anyway.

💡 Listener Reflection Questions:

• What’s one area of my business I’ve stopped moving forward because life feels hard?
• What is the next best step I could take today — even if it’s small?
• Where am I pushing through work that feels misaligned instead of supportive?
• If I designed my business today, would I design it the same way?

🌸 Final Thoughts

Hard seasons don’t mean you’re failing.
They don’t mean you’re weak.
And they definitely don’t mean you should quit.

They mean you’re human — and capable of more than you think.

This episode is a reminder that progress doesn’t disappear just because life gets complicated. You are allowed to move forward at your own pace, in a way that honors your life and your business.

You’re stronger than this season — and I’m cheering you on.

What You’ll Learn (Key Takeaways)

• How to calculate your average wedding order value (AOV) so you can forecast income
• How to use your close rate to estimate how many leads you need to hit your booking goal
• A simple “CEO math” approach to estimate:
  • Flower/COGS percentage
  • fixed monthly expenses (your “turn the lights on” costs)
  • freelance labor
  • sales tax/tax set-asides
  • profit cushion
  • owner pay
• Why guessing creates scarcity—and why forecasting creates confidence
• How to put this into a spreadsheet so you can make smarter decisions all year

The Framework Jen Uses (Step-by-Step)

1) Start with your funnel numbers (your real booking pipeline)

Track these numbers:

• How many inquiries/leads you receive
• How many you respond to / have real conversations with
• How many consults you book
• How many proposals you send
• How many you close (booked + contract signed)

Close rate formula:
Booked weddings ÷ proposals sent = close rate

Jen’s note:
If your close rate is very high, you may be underpriced (you’re “too easy to book”).

2) Calculate your average wedding value (AOV)

Average wedding value formula:
Total booked wedding revenue ÷ number of booked weddings = AOV

This gives you a usable “planning number” even if you have a few outliers.

3) Forecast income based on your goal number of weddings

If you want to go from 8 weddings to 20, you need 12 more weddings.

Projected revenue formula:
(Goal weddings × AOV) = projected gross revenue

4) Estimate your cost of goods (flowers + supplies)

If you’re still learning sourcing/recipes, Jen recommends being conservative:

• 30–35% as a planning range for flower costs (COGS)

COGS formula:
Projected revenue × COGS % = flower/supply costs

5) Subtract fixed “lights-on” business expenses

These are costs like:

• website
• Canva
• QuickBooks/bookkeeping software
• email platform
• admin tools/subscriptions
• business renewals/fees
• vehicle costs (if the business covers them)

Fixed costs formula:
Monthly fixed expenses × 12 = annual fixed expenses

6) Add labor estimates (freelancers)

Example logic from the episode:

• how many weddings need help
• how many hours per wedding
• hourly rate
• number of staff-days

Labor formula:
(Hours × rate × number of days/weddings) = labor cost

7) Set aside taxes (don’t get surprised later)

Jen specifically mentions sales tax and recommends setting aside a percentage (often close to 10% in MN depending on location/rate, but use your local rate).

Tax set-aside formula:
Projected revenue × tax % = tax bucket

8) Build profit into the business (a cushion)

Profit is not “whatever is left.” It’s intentional.
Even starting with 5–7% gives you a cushion for growth:

• cooler purchase
• education
• equipment
• upgrades
• emergency buffer

Profit formula:
Net-after-costs × profit % = profit bucket

9) What’s left can become owner’s compensation (pay yourself)

After subtracting:

• COGS
• fixed costs
• labor
• taxes
• profit

…the remainder is what you can use to pay yourself (owner’s comp), then plan for income taxes/self-employment taxes depending on your setup.

Practical Action Steps (Do This This Week)

1. Make a simple spreadsheet with columns for:
   • inquiries
   • consults
   • proposals
   • bookings
   • close rate
2. List your booked weddings and total revenue → calculate your AOV
3. Choose your booking goal (ex: 20 weddings)
4. Forecast gross revenue (goal × AOV)
5. Pick conservative COGS % (30–35% if you’re still dialing in recipes)
6. Estimate annual “lights-on” expenses
7. Estimate freelancer labor
8. Create 3 buckets in your business:
   • tax set-aside
   • profit cushion
   • owner pay
9. Review the final number and ask:
   • “Is this enough for the life I want?”
   • “What needs to change: price, volume, efficiency, or offers?”

Mentioned in This Episode

Book Recommendation

Profit First by Mike Michalowicz (Jen’s foundational framework for building profit and paying yourself consistently) https://a.co/d/1s9O2mm

You need a new approach.

In this episode of The Floral CEO Podcast, Jen breaks down why “going all-in” doesn’t work, why motivation fades fast, and how micro momentum is the missing piece between setting goals and actually achieving them.

This episode is about building sustainable success, not burning yourself out by February.

✨ What We Cover in This Episode

Why Most Goals Fail

Common mistakes that sabotage your goals:

• Trying to change everything at once
• Setting vague goals (“be more successful,” “network more”)
• Relying on motivation instead of structure
• Overestimating what can change in 30 days
• Underestimating the power of consistency over time

The Real Timeline of Change

If you’ve ever felt discouraged, this will reframe everything:

• Habit change: 60–100 days
• Lifestyle change: 12–18 months
• Identity change: 3–4 years

True transformation happens in layers — not overnight.

Micro Momentum: The Missing Link

Micro momentum is about:

• Breaking goals into digestible actions
• Reducing overwhelm
• Building trust with yourself
• Creating progress even on chaotic days

Small wins compound into big change — especially when life is busy.

Real-Life Examples of Micro Momentum

Jen shares personal examples including:

• How she went from hating workouts to identifying as someone who loves movement
• Why starting small created long-term identity change
• How to apply micro momentum to business goals like:
  • Networking
  • Launching à la carte florals
  • CEO days
  • Systems + finances
  • Marketing consistency

How to Make Goals Actually Happen

You’ll learn how to:

• Get specific with your goals
• Create clear deliverables
• Build buffers so life doesn’t derail you
• Reduce decision fatigue by planning ahead
• Use the Rule of 3:
  • One business goal
  • One personal goal
  • One health/energy goal

And just as important — what to remove from your plate to create space.

Identity-Based Goal Setting

Instead of asking “What do I want?” ask:

• Who do I want to become?
• What does that version of me do on a random Tuesday?
• What does she stop tolerating?

Shift from:

Sustainability Over Hustle

If your goals require burnout to achieve them — they’re not the right goals.

This episode reinforces:

• Alignment over urgency
• Systems over willpower
• Progress over perfection

Try This: 24-Hour Micro Momentum Challenge

1. Pick one goal you’ve been avoiding
2. Set a 5-minute timer
3. Do one tiny step
4. Stop
5. Celebrate

Momentum starts with starting.

💐 Want More Support?

If you’re tired of winging it and ready for real accountability, strategy, and alignment:

👉 Join the Floral CEO Mastermind
This is where we:

• Break goals into executable plans
• Build sustainable businesses
• Focus on paying yourself, reducing burnout, and creating a life that feels good

🔗 Visit floralceo.com/mastermind

🌸 Final Thought

You don’t need more discipline.
You don’t need more motivation.

You need clarity, structure, and micro momentum.

And you are absolutely capable of building the life and business you want.

Each workshop includes professional photo shoots, with opportunities for portfolio building and social media content creation. Early bird pricing and payment plans are available.

As the year winds down, it’s easy to feel reflective, overwhelmed, or unsure of what needs to change next. In this episode of The Floral CEO Podcast, Jeni walks you through a powerful life and business audit designed to help you gain clarity, reduce burnout, and intentionally shape the next chapter of your business and life.

This isn’t about judgment, shame, or “fixing” yourself.
It’s about seeing clearly, reclaiming your energy, and choosing alignment over chaos.

Why a Life + Business Audit Matters

Your business does not exist in a vacuum.
If your life feels heavy, chaotic, or unsupported, your business will eventually reflect that.

In this episode, Jeni shares why:

• Your business cannot “save” your life
• Money alone doesn’t fix misalignment
• Sustainable success starts with clarity, boundaries, and honest reflection

This audit helps you step out of reaction mode and into intentional CEO leadership.

Part 1: Where Are You Right Now?

1. Energy Audit

Take an honest look at where your energy is going — and where it’s being drained.

Rate each area on a scale of 1–10:

• Workdays
• Client interactions
• Creative work
• Home life
• Mental load
• Physical energy

Anything consistently under a 5 deserves attention — not guilt.

2. Time Audit

Ask yourself:

• Where is my time actually going?
• What feels busy vs. what moves the needle?
• How much of my time is reactive vs. intentional?

Break your time into categories:

• Revenue-producing work
• Admin / busywork
• Marketing
• Family & personal life
• Scrolling / numbing
• Rest (real rest)

Then ask:
Is my time aligned with my priorities — or just my habits?

3. Money Audit

This is where many business owners avoid looking — and where clarity is most powerful.

Reflect on:

• What did I actually pay myself?
• What parts of my business are profitable?
• What looks “successful” but pays terribly?
• Where am I leaking money (including time)?

Ask the big question:
Am I building a business that supports my life — or one that requires sacrifice without return?

Part 2: What’s Not Working Anymore?

4. Tolerance Audit

Finish these sentences honestly:

• “I’m tolerating __________.”
• “I keep putting up with __________.”
• “I know this isn’t working, but I haven’t changed it.”

What we tolerate becomes our standard.

5. Alignment Audit

Ask yourself:

• Does my business reflect who I am now — or who I used to be?
• If I built this business today, would I build it the same way?
• Is my business aligned with my values, family life, health, creativity, and nervous system?

Small misalignments add up over time.

6. Identity Audit

Shift from:

• “I’m trying to…”
  to
• “I am someone who…”

Ask:

• Who have I been acting like I am?
• Who do I want to become?
• What does that version of me say yes to?
• What does she stop doing?

Identity shifts drive behavior change.

Part 3: What Needs to Change?

7. Subtraction Before Addition

Before adding anything new, ask:

• What can I remove?
• What can I simplify?
• What am I done tolerating?

Growth doesn’t always mean more — often it means less, done better.

8. Focus Audit: The 3–Thing Rule

Choose:

• 3 business priorities
• 3 life priorities

Ask:
If I focused only on these, would my life and business improve?

Everything else can pause, be delegated, or simplified.

9. Support Audit

You are not meant to do this alone.

Ask:

• Where do I need support?
• What am I carrying that isn’t mine?
• Who helps me think bigger?
• Who holds me accountable?

Support might look like systems, boundaries, therapy, coaching, or community.

Part 4: How Do You Move Forward?

10. Micro-Momentum Planning

Instead of fixing everything, ask:

• What’s one 15-minute change I can make this week?
• One boundary I can set?
• One system I can tighten?

Small shifts create big identity changes.

11. Future You Check-In

Ask:

• What will future me thank me for changing now?
• What would make next year feel lighter?

Your body often knows before your mind does.

12. Decision Filter Going Forward

Every opportunity should pass through:

• Does this align with my values?
• Does this support my energy?
• Does this move me toward my goals?
• Am I saying yes out of fear or intention?

If it’s not a clear yes, it’s a no or not right now.

Final Thoughts

You are allowed to:

• Change your mind
• Want something different
• Build a business that feels good and pays you well
• Choose alignment over hustle

Your life matters just as much as your business.

Join the Goal Planning Party 🎉

If you want support turning this clarity into action, join Jeni for the 2026 Goal Planning Party:

🗓 January 5th
⏰ 1:00 PM CST
📍 Live on Zoom
📓 Includes a guided workbook

👉 Sign Up 2026 Planning Sign Up
👉 Or comment GOAL on Instagram to sign up

26 Things Every Florist Should Do Going Into 2026

Episode Description

2026 doesn’t need to be new year, new chaos.
In this episode of The Floral CEO Podcast, I’m walking you through 26 intentional, strategic things every florist should consider before heading into 2026 — from money and marketing to energy, systems, and alignment.

This isn’t about doing more.
It’s about doing what actually works — with clarity, profitability, and ease.

You don’t need to tackle all 26 at once. But you do need to stop drifting into another year without intention.

What You’ll Learn in This Episode

In this episode, we cover:

• How to reflect on 2025 without judgment — just data and clarity
• What to cut, simplify, or stop doing in your floral business
• How to realign your pricing, profit, and pay
• Where your time and energy are actually going (and if it’s worth it)
• How to market smarter — not louder
• Why alignment matters more than hustle heading into 2026
• How to choose growth that supports your life, not drains it

The 26 Things Every Florist Should Do Going Into 2026

Reflect & Recalibrate

1. Review what actually made you money in 2025
2. Identify what drained your energy the most
3. Decide what you’re no longer available for
4. Look at your average order value
5. Identify your most profitable client type
6. Audit how you truly spend your time

Money & Profit (CEO Energy)

1. Decide how much you want to pay yourself in 2026
2. Separate business money and personal money
3. Stop using deposits to fund your life
4. Review pricing that no longer works
5. Build profit into pricing — not leftovers
6. Decide what “enough” actually looks like financially

Marketing & Visibility

1. Choose three marketing priorities (not ten)
2. Choose consistency over perfection
3. Make your email address easy to find
4. Decide what you want planners to see you as
5. Create evergreen content you can reuse
6. Decide where you’ll stop marketing

Systems, Time & Sustainability

1. Simplify your offers
2. Build a 10-minute daily marketing habit
3. Create micro-momentum tasks for busy days
4. Identify one system that needs tightening

Growth, Identity & Vision

1. Decide who you’re becoming as a Floral CEO
2. Say your goals out loud
3. Build accountability into your year
4. Choose alignment over hustle

Key Takeaway

You don’t need to overhaul your entire business overnight.
But choosing even 3 things from this list — and actually following through — can completely change how 2026 feels.

Clarity compounds.
Alignment compounds.
And intentional decisions always outperform hustle.

Join the 2026 Goal Planning Party 🎯

📅 January 5th
⏰ 1:00 PM CST
📍 Live on Zoom

We’ll reflect on 2025, clarify your priorities, and build a realistic, aligned plan for 2026 — together.

👉 Comment the word “GOAL” on Instagram
or
👉 Visit -  Sign up here

You’ll receive a guided workbook and live coaching to help you move forward with confidence.

Want Deeper Support?

If you’re ready for real accountability, strategy, and community, join us inside the Floral CEO Mastermind.

January is a powerful month inside the Mastermind — full 2025 reflection, 2026 planning, vision boards, and momentum-building support.

🔗 Visit: http://floralceo.com/mastermind
📩 Questions? DM me on Instagram or email jeni@thefloralceo.com

Thank you for listening, flower friend 🌸
Here’s to a 2026 that feels intentional, profitable, and aligned.

In this episode, Jen dives into what it really means to move from surviving to thriving in 2026. Not through hustle, burnout, or “new year, new me” energy — but through intention, reflection, boundaries, and strategic decisions that support both your life and your business.

If you’ve felt exhausted, reactive, underpaid, creatively drained, or stuck in constant overwhelm, this episode is for you.

In This Episode, We Cover:

• Why survival mode isn’t failure — and why so many florists normalize burnout
• The physical, emotional, and creative cost of staying in survival too long
• How margin (in time, money, and energy) completely changes your nervous system
• Why being “busy” isn’t a badge of honor — and what it’s actually costing you
• The connection between your personal life and business growth
• How thriving starts with alignment, not doing more

The 5-Step Shift from Surviving to Thriving in 2026

1. Acknowledge Survival Without Shame

Survival mode is a response — not a personal failure. Many florists are surviving because they’re caregiving, rebuilding, healing, or simply carrying too much. Honor what got you here — and allow yourself to want more.

1. Identify What’s Keeping You Stuck

Low-margin work, undercharging, saying yes out of fear, lack of systems, inconsistent pay, and constant reactivity all keep you trapped. You can’t change what you won’t name.

1. Redefine What Thriving Means to You

Thriving isn’t nonstop work or booking everything. It’s calm, predictable income, creative joy, clear boundaries, support, and a business that gives back to your life — not one that drains it.

1. Make Small, Strategic Shifts

This isn’t about burning everything down. Simplify your offers. Raise prices intentionally. Build planner relationships. Create systems. Focus on micro momentum — small actions that compound into real change.

1. Decide That 2026 Will Be Different

A new year doesn’t create change — decisions do. Thriving requires intention, structure, and support. You don’t have to do it alone, but you do have to choose it.

Reflection Questions to Sit With:

• What parts of my business drain me the most?
• What actually makes me the most money?
• Where am I over-giving or saying yes out of fear?
• What am I no longer willing to tolerate in 2026?
• What would thriving feel like — not just look like?

Want Support Creating a Different 2026?

Jen is hosting a Goal Planning Party on January 5th at 1:00 PM CST, where you’ll:

• Reflect on what worked (and didn’t) in 2025
• Clarify what stays, what goes, and what gets simplified
• Design goals that support your life and your business
• Connect with other florists who are ready to grow with intention

You’ll receive a guided goal-planning worksheet and live support to help you start the year grounded and clear — not reactive and overwhelmed.

👉 Sign up for the goal planning party

Goal planning workshop Or comment “GOAL” on any of Jen’s Instagram posts to get the details

If you’re ready for deeper accountability, structure, and momentum, the Floral CEO Mastermind kicks off January with reflection, planning, systems, and community support designed to help you thrive — not just survive.

Final Thought

You are the CEO of your business and your life.
You get to choose peace, margin, creativity, and alignment.
And 2026 can be different — if you decide it will be.

If the word manifesting makes you roll your eyes or feel skeptical, this episode is for you.

Because manifestation isn’t about wishful thinking—it’s about clarity, intention, structure, strategy, and consistent action.

🌿 Rethinking Manifestation for Business Owners

Jeni shares how she used to think manifestation was “woo” or unrealistic—until she realized that real manifestation is simply the process of:

• Getting clear on what you want
• Speaking about your goals as possible (not impossible)
• Creating systems and structure to support those goals
• Taking consistent, aligned action

When you stop saying “this is so hard” and start saying “I have a plan,” everything shifts.

💐 Why Language and Self-Talk Matter

One of the biggest takeaways from this episode is how the way you talk about your goals shapes your outcomes.

Instead of:

• “This feels overwhelming”
• “I don’t know how I’ll ever get there”
• “This is probably unrealistic”

Try shifting to:

• “I’m building the structure to support this”
• “I have clarity on the next step”
• “I’m capable of figuring this out”

This shift isn’t positive thinking—it’s strategic thinking.

🌸 Manifestation = Strategy + Structure + Action

In this episode, Jeni breaks down manifestation into practical components florists can actually use:

1. Clarity

You can’t manifest what you haven’t defined.

• What do you actually want next year?
• What does success look like for you?
• What feels aligned—not just impressive?

2. Intention

Intention is deciding on purpose instead of drifting.

• Choosing what matters
• Saying no to distractions
• Directing your energy intentionally

3. Strategy & Structure

Big goals need support systems.

• Processes
• Calendars
• Financial plans
• Boundaries
  Without structure, goals stay ideas.

4. Action & Consistency

Manifestation requires movement.

• Small steps
• Repeated actions
• Showing up even when it’s uncomfortable

Consistency—not motivation—is what creates results.

✨ Why This Matters Going Into a New Year

So many florists head into a new year hoping things will magically change—without changing how they think, plan, or act.

This episode encourages you to:

• Stop waiting for the “right time”
• Stop labeling goals as unrealistic
• Start building belief through action
• Create momentum before January even starts

Manifestation works when it’s backed by execution.

🌿 Key Takeaways From This Episode

• Manifestation isn’t magic—it’s momentum
• Language shapes belief and behavior
• Clarity creates confidence
• Structure supports big goals
• Consistent action turns intention into reality
• You don’t need to wait for January to begin

🌸 Final Thought

Manifesting isn’t about hoping harder.
It’s about planning better, speaking differently, and showing up consistently.

You are capable of big, audacious goals—especially when you build the systems to support them.

🎧 Tune in to this episode of the Floral CEO Podcast and start creating what’s next—on purpose.

Sign up for the January 5th 1pm CST Goal Planning Party

Goal Planning Party

Join the Floral CEO Mastermind- for next level planning.

floralceo.com/mastermind