The Fashion Founder Podcast

Ep 66 - How to launch a fashion brand without ordering 1000's of units

Charlotte Jade Johnson — Wed, 29 Jul 2026 16:23:49 +0100

In episode 66 of the fashion founder podcast I talk all about factory MOQ's, why they have them and what they mean for your fashion brand so you can launch with a stock number that is viable for your brand and the stage that it's at.

Book an call to enquire about my 1:1 services here: https://www.thefashionfounder.co.uk/letschat

Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual

Download my sales guide here: https://www.thefashionfounder.co.uk/salesguide

Visit my website here: https://www.thefashionfounder.co.uk/

If you don't already, give me a follow on Instagram: https://www.instagram.com/charlottejadejohnson/

Ep 65 - The cost of figuring it out on your own

Charlotte Jade Johnson — Tue, 21 Jul 2026 15:19:30 +0100

Episode 65 is about knowing when to hire a business consultant to help you grow.

Spaces to work with me 1:1 are limited, so if you're interested to learn more, book an enquiry call with me here: https://www.thefashionfounder.co.uk/letschat

Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual

Download my sales guide here: https://www.thefashionfounder.co.uk/salesguide

Visit my website here: https://www.thefashionfounder.co.uk/

If you don't already, give me a follow on Instagram: https://www.instagram.com/charlottejadejohnson/

Ep 64 - Fabrics for your fashion brand 101

Charlotte Jade Johnson — Tue, 14 Jul 2026 10:00:00 +0100

In Episode 64 of The Fashion Founder podcast I talk about the basics of fabrics, the different types, how they're made and what makes fabrics different.

This is part 1 of the fabrics series and will be going into more depth in due course!

Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual

Download my sales guide here: https://www.thefashionfounder.co.uk/salesguide

Visit my website here: https://www.thefashionfounder.co.uk/

If you don't already, give me a follow on Instagram: https://www.instagram.com/charlottejadejohnson/

Ep 63 - The very first step to starting your fashion brand

Charlotte Jade Johnson — Tue, 07 Jul 2026 12:32:47 +0100

Episode 63 of The Fashion Founder is all about the first step that you need to take to start your fashion business. Do not go any further, until you've covered everything in this episode.

Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual

Download my sales guide here: https://www.thefashionfounder.co.uk/salesguide

Visit my website here: https://www.thefashionfounder.co.uk/

If you don't already, give me a follow on Instagram: https://www.instagram.com/charlottejadejohnson/

Ep 62 - Your repeatable sales model (The selling out series: 12 of 12)

Charlotte Jade Johnson — Wed, 01 Jul 2026 10:00:00 +0100

In Episode 62 of The Fashion Founder podcast I sum up your 4 step repeatable sales system that you can use each day, week and month inside your fashion business to ensure consistent sales and visibility.

Applications close today (1st July) for more info about the programme and how to apply head here: https://www.thefashionfounder.co.uk/scaleup

*APPLICATIONS CLOSE TODAY (1ST JULY)*

Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual

Download my sales guide here: https://www.thefashionfounder.co.uk/salesguide

Visit my website here: https://www.thefashionfounder.co.uk/

If you don't already, give me a follow on Instagram: https://www.instagram.com/charlottejadejohnson/

Ep 61 - How to sell without feeling like you're selling (The selling out series: 11 of 12)

Charlotte Jade Johnson — Tue, 30 Jun 2026 16:00:00 +0100

In Episode 61 of The Fashion Founder podcast, I talk about how to sell without feeling like you're selling!

Applications are now open; for more info about the programme and how to apply head here: https://www.thefashionfounder.co.uk/scaleup

*APPLICATIONS CLOSE 1ST JULY*

Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual

Download my sales guide here: https://www.thefashionfounder.co.uk/salesguide

Visit my website here: https://www.thefashionfounder.co.uk/

If you don't already, give me a follow on Instagram: https://www.instagram.com/charlottejadejohnson/

Ep 60 - Scaling a 7 figure jewellery brand with July Child founder Sinéad Flood

Charlotte Jade Johnson — Tue, 30 Jun 2026 10:00:00 +0100

In Episode 60 of The Fashion Founder Podcast I speak to Jewellery brand July Child founder, Sinead Flood. Sinead tells us how she scaled her brand to 7 figures and has A-list celebs obsessing over her pieces.

Website: https://www.julychild.com/

Instagram: https://www.instagram.com/julychildjewellery/

Sinead's Instagram: https://www.instagram.com/sineadflo__/

Applications for my group programme are open - to apply head here: https://www.thefashionfounder.co.uk/scaleup

Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual

Download my sales guide here: https://www.thefashionfounder.co.uk/salesguide

Visit my website here: https://www.thefashionfounder.co.uk/

If you don't already, give me a follow on Instagram: https://www.instagram.com/charlottejadejohnson/

Ep 59 - Why people don't buy (and how to fix it) (The selling out series: 10 of 12)

Charlotte Jade Johnson — Mon, 29 Jun 2026 13:37:13 +0100

In episode 59 of The Fashion Founder Podcast, we talk about why people might come onto your website and not buy and how to fix it.

Applications are now open; for more info about the programme and how to apply head here: https://www.thefashionfounder.co.uk/scaleup

*APPLICATIONS CLOSE 1ST JULY*

Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual

Download my sales guide here: https://www.thefashionfounder.co.uk/salesguide

Visit my website here: https://www.thefashionfounder.co.uk/

If you don't already, give me a follow on Instagram: https://www.instagram.com/charlottejadejohnson/

Ep 58 - How to reach your audience without spending a penny (The selling out series: 9 of 12)

Charlotte Jade Johnson — Mon, 29 Jun 2026 12:28:37 +0100

In Episode 58 of The Fashion Founder podcast I talk about how to reach your audience without spending any money to do it!

Applications are now open; for more info about the programme and how to apply head here: https://www.thefashionfounder.co.uk/scaleup

*APPLICATIONS CLOSE 1ST JULY*

Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual

Download my sales guide here: https://www.thefashionfounder.co.uk/salesguide

Visit my website here: https://www.thefashionfounder.co.uk/

If you don't already, give me a follow on Instagram: https://www.instagram.com/charlottejadejohnson/

Ep 57 - Why you need email marketing (The selling out series: 8 of 12)

Charlotte Jade Johnson — Tue, 23 Jun 2026 15:11:47 +0100

In episode 57 of The Fashion Founder podcast we talk about why you need email marketing in your fashion business.

Applications are now open for Scale up; for more info about the programme and how to apply head here: https://www.thefashionfounder.co.uk/scaleup

Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual

Download my sales guide here: https://www.thefashionfounder.co.uk/salesguide

Visit my website here: https://www.thefashionfounder.co.uk/

If you don't already, give me a follow on Instagram: https://www.instagram.com/charlottejadejohnson/

Ep 56 - Why your content gets likes but no sales (The selling out series: 7 of 12)

Charlotte Jade Johnson — Mon, 22 Jun 2026 10:35:31 +0100

In Episode 56 of The Fashion Founder podcast we talk about why your content might be getting likes but not getting any sales and what you can do to fix it.

Applications for scale up are now open; for more info about the programme and how to apply head here: https://www.thefashionfounder.co.uk/scaleup

Doors close on the 1st July!

Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual

Download my sales guide here: https://www.thefashionfounder.co.uk/salesguide

Visit my website here: https://www.thefashionfounder.co.uk/

If you don't already, give me a follow on Instagram: https://www.instagram.com/charlottejadejohnson/

Ep 55 - An Instagram strategy that actually works (The selling out series: 6 of 12)

Charlotte Jade Johnson — Wed, 17 Jun 2026 16:48:59 +0100

In Episode 55 of The Fashion Founder podcast we talk about what makes a good Instagram strategy and what doesn't.

Applications are now open; for more info about the programme and how to apply head here: https://www.thefashionfounder.co.uk/scaleup

Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual

Download my sales guide here: https://www.thefashionfounder.co.uk/salesguide

Visit my website here: https://www.thefashionfounder.co.uk/

If you don't already, give me a follow on Instagram: https://www.instagram.com/charlottejadejohnson/

Ep 54 - Stop apologising for your prices (The selling out series: 5 of 12)

Charlotte Jade Johnson — Wed, 10 Jun 2026 12:55:30 +0100

In Episode 54 of The Fashion Founder Podcast we talk about pricing your worth and not apologising for it!

You can now apply to my group programme called Scale up, for founders who want to double their visibility and generate consistent sales.

Applications are now open; for more info about their programme and how to apply head here: https://www.thefashionfounder.co.uk/scaleup

Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual

Download my sales guide here: https://www.thefashionfounder.co.uk/salesguide

Visit my website here: https://www.thefashionfounder.co.uk/

If you don't already, give me a follow on Instagram: https://www.instagram.com/charlottejadejohnson/

Ep 53 - Getting people to listen to your fashion brand (The selling out series: 4 of 12)

Charlotte Jade Johnson — Mon, 01 Jun 2026 18:13:43 +0100

In Episode 53 of The Fashion Founder Podcast we talk about how to get people to stop scrolling and listen to what you're saying.

I have launched a new group programme called Scale up, for founders who want to double their visibility and generate consistent sales.

Applications are now open; for more info about their programme and how to apply head here: https://www.thefashionfounder.co.uk/scaleup

Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual

Download my sales guide here: https://www.thefashionfounder.co.uk/salesguide

Visit my website here: https://www.thefashionfounder.co.uk/

If you don't already, give me a follow on Instagram: https://www.instagram.com/charlottejadejohnson/

Ep 52 - Stop your fashion brand looking like everyone else's (The selling out series: 3 of 12)

Charlotte Jade Johnson — Fri, 29 May 2026 11:31:39 +0100

In Episode 52 of The Fashion Founder Podcast we talk about how to stand out in the market and stop looking like everyone else!

I have launched a new group programme called Scale up, for founders who want to double their visibility and generate consistent sales.

Applications are now open; for more info about their programme and how to apply head here: https://www.thefashionfounder.co.uk/scaleup

Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual

Download my sales guide here: https://www.thefashionfounder.co.uk/salesguide

Visit my website here: https://www.thefashionfounder.co.uk/

If you don't already, give me a follow on Instagram: https://www.instagram.com/charlottejadejohnson/

Ep 51 - How to find your customer (The selling out series: 2 of 12)

Charlotte Jade Johnson — Thu, 28 May 2026 10:01:06 +0100

In Episode 51 of The Fashion Founder Podcast we talk about how you can better reach your customer.

I have launched a new group programme called Scale up, for founders who want to double their visibility and generate consistent sales.

Applications are now open; for more info about their programme and how to apply head here: https://www.thefashionfounder.co.uk/scaleup

Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual

Download my sales guide here: https://www.thefashionfounder.co.uk/salesguide

Visit my website here: https://www.thefashionfounder.co.uk/

If you don't already, give me a follow on Instagram: https://www.instagram.com/charlottejadejohnson/

Ep 50 - Why nobody is buying from your fashion brand (The selling out series: 1 of 12)

Charlotte Jade Johnson — Wed, 27 May 2026 13:47:33 +0100

In Episode 50 of The Fashion Founder Podcast we talk about why your product is great but why it's not selling.

I have launched a new group programme called Scale up, for founders who want to double their visibility and generate consistent sales.

Applications are now open; for more info about their programme and how to apply head here: https://www.thefashionfounder.co.uk/scaleup

Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual

Download my sales guide here: https://www.thefashionfounder.co.uk/salesguide

Visit my website here: https://www.thefashionfounder.co.uk/

If you don't already, give me a follow on Instagram: https://www.instagram.com/charlottejadejohnson/

Ep 49 - Feel like your fashion brands failing?

Charlotte Jade Johnson — Wed, 20 May 2026 12:39:07 +0100

In Episode 49 of The Fashion Founder Podcast we talk through 3 reasons why your fashion brand might feel like it's failing right now.

I have launched a new group programme called Scale up, for founders who want to double their visibility and generate consistent sales.

Applications are now open; for more info about their programme and how to apply head here: https://www.thefashionfounder.co.uk/scaleup

Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual

Download my sales guide here: https://www.thefashionfounder.co.uk/salesguide

Visit my website here: https://www.thefashionfounder.co.uk/

If you don't already, give me a follow on Instagram: https://www.instagram.com/charlottejadejohnson/

Ep 48 - A word on AI in your fashion brand (and an announcement)

Charlotte Jade Johnson — Wed, 13 May 2026 11:29:09 +0100

In Episode 48 of The Fashion Founder Podcast we talk through the use of AI in your fashion business

I have launched a new group programme for founders who want to double their visibility and generate consistent sales. Applications are now open; for more info about their programme and how to apply head here: https://www.thefashionfounder.co.uk/scaleup

Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual

Download my sales guide here: https://www.thefashionfounder.co.uk/salesguide

Visit my website here: https://www.thefashionfounder.co.uk/

If you don't already, give me a follow on Instagram: https://www.instagram.com/charlottejadejohnson/

Ep 47 - 3 Questions I ask every fashion founder

Charlotte Jade Johnson — Fri, 08 May 2026 15:30:41 +0100

In Episode 47 of The Fashion Founder Podcast we walk through 3 questions I ask every single founder.

In May, I’m going to be helping fashion founders get their brand and products in front their ideal customer and land sales in their Shopify dashboard daily. If you are interested, book a free consultation with me here: https://www.thefashionfounder.co.uk/letschat

Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual

Download my sales guide here: https://www.thefashionfounder.co.uk/salesguide

Visit my website here: https://www.thefashionfounder.co.uk/

If you don't already, give me a follow on Instagram: https://www.instagram.com/charlottejadejohnson/

Ep 46 - Fashion founder, you're doing better than you think

Charlotte Jade Johnson — Mon, 27 Apr 2026 10:00:00 +0100

In Episode 46 of The Fashion Founder Podcast we talk about how you're doing way better than you think you are.

Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual

Download my sales guide here: https://www.thefashionfounder.co.uk/salesguide

Visit my website here: https://www.thefashionfounder.co.uk/

If you don't already, give me a follow on Instagram: https://www.instagram.com/charlottejadejohnson/

Ep 45 - Fashion founder, don't discount your prices

Charlotte Jade Johnson — Wed, 22 Apr 2026 11:20:38 +0100

In Episode 45 of The Fashion Founder Podcast I share what to do instead of discounting your prices.

Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual

Download my sales guide here: https://www.thefashionfounder.co.uk/salesguide

Visit my website here: https://www.thefashionfounder.co.uk/

If you don't already, give me a follow on Instagram: https://www.instagram.com/charlottejadejohnson/

Ep 44 - From 1 sale a month, to 3 sales a day

Charlotte Jade Johnson — Wed, 15 Apr 2026 14:09:25 +0100

In Episode 44 of The Fashion Founder Podcast I share what I did with my client to take her business from 1 sale per month to 2-3 sales per day.

In April, I’m going to be helping fashion founders get their brand and products in front their ideal customer and land sales in their Shopify dashboard daily. If you are interested, book a free consultation with me here: https://www.thefashionfounder.co.uk/letschat

Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual

Download my sales guide here: https://www.thefashionfounder.co.uk/salesguide

Visit my website here: https://www.thefashionfounder.co.uk/

If you don't already, give me a follow on Instagram: https://www.instagram.com/charlottejadejohnson/

Ep 43 - Fashion founder, you need to let go

Charlotte Jade Johnson — Wed, 08 Apr 2026 17:25:28 +0100

In Episode 43 of The Fashion Founder Podcast I share the 3 identities that you need to shed when you become a business owner.

Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual

Download my sales guide here: https://www.thefashionfounder.co.uk/salesguide

Visit my website here: https://www.thefashionfounder.co.uk/

If you don't already, give me a follow on Instagram: https://www.instagram.com/charlottejadejohnson/

Ep 42 - Taking action in your fashion business

Charlotte Jade Johnson — Wed, 01 Apr 2026 17:53:16 +0100

In Episode 42 of The Fashion Founder Podcast I give you a quick pep talk on taking action inside your business.

Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual

Download my sales guide here: https://www.thefashionfounder.co.uk/salesguide

Visit my website here: https://www.thefashionfounder.co.uk/

If you don't already, give me a follow on Instagram: https://www.instagram.com/charlottejadejohnson/

Ep 41 - Keep customers coming back

Charlotte Jade Johnson — Fri, 27 Mar 2026 15:41:14 +0000

In Episode 41 of The Fashion Founder Podcast I share ways that you can level up your customer service and brand experience to keep people coming back!

Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual

Download my sales guide here: https://www.thefashionfounder.co.uk/salesguide

Visit my website here: https://www.thefashionfounder.co.uk/

If you don't already, give me a follow on Instagram: https://www.instagram.com/charlottejadejohnson/

Ep 40 - 5 tools to make sales this week

Charlotte Jade Johnson — Wed, 18 Mar 2026 13:47:54 +0000

In Episode 40 of The Fashion Founder Podcast I share 5 sales tools that you can implement this week to drive more sales inside your fashion business.

In March, I’m going to be helping fashion founders get their brand and products in front their ideal customer and land sales in their Shopify dashboard daily. If you are interested, book a free consultation with me here: https://www.thefashionfounder.co.uk/letschat

Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual

Visit my website here: https://www.thefashionfounder.co.uk/

If you don't already, give me a follow on Instagram: https://www.instagram.com/charlottejadejohnson/

Ep 39 - Overcoming awkwardness in face to camera content

Charlotte Jade Johnson — Wed, 11 Mar 2026 12:12:13 +0000

In Episode 39 of The Fashion Founder Podcast I talk about face to camera content and how you can overcome your awkwardness.

Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual

Visit my website here: https://www.thefashionfounder.co.uk/

If you don't already, give me a follow on Instagram: https://www.instagram.com/charlottejadejohnson/

Ep 38 - Get relentless with these 3 things

Charlotte Jade Johnson — Thu, 05 Mar 2026 14:07:33 +0000

In Episode 38 of The Fashion Founder Podcast I am going to share 3 things you need to get relentless with getting right.

Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual

Visit my website here: https://www.thefashionfounder.co.uk/

If you don't already, give me a follow on Instagram: https://www.instagram.com/charlottejadejohnson/

Ep 37 - Why your fashion brand isn't growing

Charlotte Jade Johnson — Wed, 25 Feb 2026 14:57:44 +0000

In Episode 37 of The Fashion Founder Podcast I am going to share 3 reasons why your fashion brand isn't growing and 3 actions that you can implement to overcome these.

In March, I’m going to be helping fashion founders get their brand and products infront their ideal customer and land sales in their Shopify dashboard daily. If you are interested, book a free consultation with me here: https://www.thefashionfounder.co.uk/letschat

Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual

Visit my website here: https://www.thefashionfounder.co.uk/

If you don't already, give me a follow on Instagram: https://www.instagram.com/charlottejadejohnson/

Ep 36 - Pep talk from a fashion brand coach

Charlotte Jade Johnson — Wed, 18 Feb 2026 12:47:54 +0000

In Episode 36 of The Fashion Founder Podcast is a pep talk from your host.

Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual

If you would like to work with my on my consultancy programme The Fashion Founder - there is more info here: https://www.thefashionfounder.co.uk/

Or Book a free consultation call with me to chat here: https://www.thefashionfounder.co.uk/letschat

If you don't already, give me a follow on Instagram: https://www.instagram.com/charlottejadejohnson/

Ep 35 - Not making sales? Here’s what you need to do

Charlotte Jade Johnson — Wed, 11 Feb 2026 16:41:08 +0000

In Episode 35 of The Fashion Founder Podcast, I share what you need to do if your sales are slow or non-existent in your fashion business.

Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual

If you would like to work with my on my consultancy programme The Fashion Founder - there is more info here: https://www.thefashionfounder.co.uk/

Or Book a free consultation call with me to chat here: https://www.thefashionfounder.co.uk/letschat

If you don't already, give me a follow on Instagram: https://www.instagram.com/charlottejadejohnson/

Ep 34 - Treat launch day like the beginning

Charlotte Jade Johnson — Mon, 02 Feb 2026 17:04:03 +0000

In Episode 34 of The Fashion Founder Podcast, we discuss your brand launch and how to maintain momentum after that point.

Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual

If you would like to work with my on my consultancy programme The Fashion Founder - there is more info here: https://www.thefashionfounder.co.uk/

Or Book a free consultation call with me to chat here: https://www.thefashionfounder.co.uk/letschat

If you don't already, give me a follow on Instagram: https://www.instagram.com/charlottejadejohnson/

Ep 33 - How to reach your income goal in your fashion brand

Charlotte Jade Johnson — Wed, 28 Jan 2026 11:42:02 +0000

In Episode 33 of The Fashion Founder Podcast, I talk about income goals and how to actually hit those revenue goals you're hoping for inside your fashion business.

Download my free fonder manual here: https://www.thefashionfounder.co.uk/foundermanual

If you would like to work with my on my consultancy programme The Fashion Founder - there is more info here: https://www.thefashionfounder.co.uk/

Or Book a free consultation call with me to chat here: https://www.thefashionfounder.co.uk/letschat

If you don't already, give me a follow on Instagram: https://www.instagram.com/charlottejadejohnson/

Ep 32 - 3 Foundations to consistent sales in 2026

Charlotte Jade Johnson — Mon, 19 Jan 2026 14:49:34 +0000

In Episode 32 of The Fashion Founder Podcast, I share 3 foundational action that you can implement this year to make consistent sales in your fashion business.

Download my free fonder manual here: https://www.thefashionfounder.co.uk/foundermanual

If you would like to work with my on my consultancy programme The Fashion Founder - there is more info here: https://www.thefashionfounder.co.uk/

Or Book a free consultation call with me to chat here: https://www.thefashionfounder.co.uk/letschat

If you don't already, give me a follow on Instagram: https://www.instagram.com/charlottejadejohnson/

Ep 31 - What marketing channels to use for your fashion brand.

Charlotte Jade Johnson — Mon, 12 Jan 2026 13:04:28 +0000

In Episode 31 of The Fashion Founder Podcast, I talk about which social media channels you should be using to promote your fashion brand. I discuss different platforms and their place in your marketing strategy.

Download my free fonder manual here: https://www.thefashionfounder.co.uk/foundermanual

If you would like to work with my on my consultancy programme The Fashion Founder - there is more info here: https://www.thefashionfounder.co.uk/

Or Book a free consultation call with me to chat here: https://www.thefashionfounder.co.uk/letschat

If you don't already, give me a follow on Instagram: https://www.instagram.com/charlottejadejohnson/

Ep 30 - How long does it actually take to launch a fashion brand?

Charlotte Jade Johnson — Wed, 07 Jan 2026 11:50:32 +0000

In Episode 30 of The Fashion Founder Podcast, I break down how long it really takes to launch a fashion brand, the average timelines you can expect, and the key factors that can speed up or slow down your launch. I also share why a 12-month timeline is often the sweet spot, how to avoid rushing the process, and how to stay focused on your own journey without falling into the comparison trap.

Download my free fonder manual here: https://www.thefashionfounder.co.uk/foundermanual

If you would like to work with my on my consultancy programme The Fashion Founder - there is more info here: https://www.thefashionfounder.co.uk/

Or Book a free consultation call with me to chat here: https://www.thefashionfounder.co.uk/letschat

If you don't already, give me a follow on Instagram: https://www.instagram.com/charlottejadejohnson/

Ep 29 - Feeling stuck fashion founder?

Charlotte Jade Johnson — Tue, 14 Oct 2025 16:26:51 +0100

In Episode 29 of The Fashion Founder Podcast I share how to make the most out of the last quarter of the year and how to reflect and realign for the last 90 days of the year.

If you would like to work with my on my 12 month consultancy programme The Fashion Founder - there is more info here: https://www.thefashionfounder.co.uk/

Or Book a free consultation call with me to chat here: https://www.thefashionfounder.co.uk/letschat

If you don't already, give me a follow on Instagram: https://www.instagram.com/charlottejadejohnson/

Ep 28 - Starting a fashion brand when your budget is small

Charlotte Jade Johnson — Thu, 15 May 2025 11:41:37 +0100

In Episode 28 of The Fashion Founder Podcast we discuss starting and launching a fashion brand when your budget is small. I discuss 5 actionable ways you can preserve cashflow in your start-up.

If you would like to work with my on my 6 month consultancy programme The Fashion Founder - there is more info here: https://www.thefashionfounder.co.uk/

Or Book a free consultation call with me to chat here: https://www.thefashionfounder.co.uk/letschat

Ep 27 - Aim to feel like an imposter with Psychotherapist Jean Young

Charlotte Jade Johnson — Thu, 03 Apr 2025 17:19:32 +0100

In episode 27 I talk to psychotherapist Jean Young and we talk about levelling up your mindset as a founder. There are so many golden nuggets from this one and it is one of my favourite episodes to date!

Jean's instagram: www.instagram.com/jeanyourbestself

Website: www.thefashionfounder.co.uk

Instagram: www.instagram.com/charlottejadejohnson

Ep 26 - How to be more responsible in your fashion brand

Charlotte Jade Johnson — Wed, 05 Feb 2025 15:50:14 +0000

I am back with the first episode of 2025!

In Episode 26 of the podcast I talk about what you can do as a small brand to focus on Sustainability in your practises. The industry is one of the worlds biggest polluters contributing. Consumers are rightly becoming more conscious, demanding transparency and responsibly from brands.

By making conscious choices in materials, production, and design, small brands can stand out in a crowded market and future-proof their businesses while making a real impact.

Grab a copy of my founder manual here.

Book a call with me here.

Website: www.thefashionfounder.co.uk

Instagram: www.instagram.com/charlottejadejohnson

Ep 25 - Top 4 strategies for small fashion brands to succeed in 2025

Charlotte Jade Johnson — Fri, 06 Dec 2024 09:40:34 +0000

I am back after a 3 month hiatus! In Episode 25 of the podcast I talk about 4 of my top actionable strategies to take with you into 2025 to succeed with your small fashion business.

Grab a copy of my founder manual here.

Green claims code here.

Book a call with me here.

Website: www.thefashionfounder.co.uk

Instagram: www.instagram.com/charlottejadejohnson

Ep 24 - From market stalls to stores in London, LA & NYC with Never Fully Dressed founder Lucy Aylen

Charlotte Jade Johnson — Thu, 15 Aug 2024 12:45:26 +0100

In Episode 24 of The Fashion Founder Podcast I speak to Lucy Aylen, the Founder of global fashion brand Never Fully Dressed. Lucy launched her brand back in 2009 and has gone from strength to strength ever since. With a community of 1.7 million on Instagram and brick and mortar stores in LA and NYC.

In this episode we talk how Lucy began her journey into the industry, her social media growth, expanding into the states, her highs and lows and navigating mum life as a founder.

To learn more and shop:

NFD Instagram: https://www.instagram.com/neverfullydressed/
NFD Website: https://www.neverfullydressed.com/
Lucy Instagram: https://www.instagram.com/lucyaylen7/

Ep 23 - Running a creative business with ADHD with Amanda Perry

Charlotte Jade Johnson — Wed, 03 Jul 2024 12:07:22 +0100

In episode 23 of the podcast I speak to Amanda Perry, who is an ADHD Coach and Founder. We talk about Amanda's experience in the world of business, bankruptcy, her ADHD diagnosis and how that changed the trajectory of her business.

Amanda's links:

Website: https://www.amandaperry.co.uk/
Instagram: https://www.instagram.com/amandaperry/

My links:

Website: www.thefashionfounder.co.uk

Instagram: www.instagram.com/charlottejadejohnson

Ep 22 - How to have a sell out launch

Charlotte Jade Johnson — Fri, 14 Jun 2024 13:52:40 +0100

In episode 22 of the podcast I share with you 5 actionable steps that you can take away and implement into your business to have a sell out launch.

Grab a copy of my founder manual here.

Website: www.thefashionfounder.co.uk

Instagram: www.instagram.com/charlottejadejohnson

Ep 21 - Ethically producing your fashion collection with Allana McGowan fashion factory founder

Charlotte Jade Johnson — Thu, 06 Jun 2024 11:35:53 +0100

In episode 21 of the podcast I am joined by Allana, the founder of Made by Lanny Studio a sample studio and production house in the North East of England.

In this episode we talk all about working with a local studio to sample and manufacturer your products.

How to find Allana:

Website: www.madebylannyxstudio.com
Instagram: www.instagram.com/madebylannyxstudio

Website: www.thefashionfounder.co.uk

Instagram: www.instagram.com/charlottejadejohnson

Ep 20 - Funding your fashion brand

Charlotte Jade Johnson — Tue, 28 May 2024 16:51:07 +0100

In episode 20 of the podcast I discuss funding your fashion business and what options you have to finance your brand.

In this episode I walk you through 5 options to getting the funding you need to start your fashion brand.

Each have their own unique benefits and challenges.

They all should be approached with care.

They are not without risk and are not decisions to be taken lightly.

If any of these situations are presented to you, invest this money wisely.

Website: www.thefashionfounder.co.uk

Instagram: www.instagram.com/charlottejadejohnson/

Ep 19 - Slow fashion brand takes Vogue and Milan Fashion week with Cosy Sunday Founder Olga Flòrida

Charlotte Jade Johnson — Fri, 24 May 2024 17:26:14 +0100

In episode 19 of the podcast I talk to Olga Flòrida, the Co-founder of slow fashion brand Cosy Sunday.

Cosy Sunday was launched in 2021 in an era of fast, fleeting fashion to dedicate creation to skilled artisans, quality products, and beloved Italian influence.

Since their launch, they have been featured in Vogue and been part of Milan Fashion week.

Olga talks all about building her slow fashion brand.

Where to find Cosy Sunday online:

Website: https://cosysunday.com/

LinkedIn: https://www.linkedin.com/in/olga-fl%C3%B3rida-707245149/

Website: www.thefashionfounder.co.uk

Instagram: www.instagram.com/charlottejadejohnson/

Ep 18 - From hoses to handbags with Elvis & Kresse Co-founder Kresse Wesling

Charlotte Jade Johnson — Wed, 15 May 2024 14:33:31 +0100

From hoses to handbags: in episode 18 of the podcast I talk to Kresse Wesling, the Co-founder of Elvis & Kresse an ethical luxury brand.

Elvis & Kresse was set up in 2005 to save fire hoses from going into landfill but has since partnered with Burberry to tackle even more waste becoming the luxury brand built on circularity.

Today, Elvis & Kresse's highly skilled craftspeople make beautifully designed bags and homeware from 15 different reclaimed materials.

Kresse tells me all about her story and how the brand has become what is is today.

Where to find Kresse and Elvis & Kresse online:

Website: https://www.elvisandkresse.com/

Instagram: https://www.instagram.com/elvisandkresse/

LinkedIn: https://www.linkedin.com/in/kresse-wesling-cbe-0933646/

Website: www.thefashionfounder.co.uk

Instagram: www.instagram.com/charlottejadejohnson/

Ep 17 - What's been going on and solo traveling as a female

Charlotte Jade Johnson — Wed, 17 Apr 2024 17:08:08 +0100

I'm back after a little podcast break! Thanks so much for your patience!

In Episode 17 I update you on what's been going on in my world and also share some insights into traveling on your own!

I recently took a solo trip and had some questions around that on social media and thought it would be a good chat to have here!

If you enjoyed this episode please subscribe and rate. Feedback is always welcome, so let me know what you would like to see more / less of.

If you are interested in working with me or finding out more about what I do, head to my website here: https://www.thefashionfounder.co.uk/

and Follow me on Instagram here: https://www.instagram.com/charlottejadejohnson/

Ep 16 - Getting results, taking time out & oxygen masks

Charlotte Jade Johnson — Wed, 21 Feb 2024 14:58:36 +0000

A little bit of a different episode from me today!

In Episode 16, I have an open and honest chat about some of the things I have been working through at the moment. I talk about consistency, taking time out and putting your own oxygen mask on first.

If you enjoyed this episode please subscribe and rate. Feedback is always welcome, so let me know what you would like to see more / less of.

Enrolment is still open for The Founder Academy! Learn more and sign up here: https://www.thefashionfounder.co.uk/thefounderacademy

Follow me on Instagram: https://www.instagram.com/charlottejadejohnson/

Ep 15 - How to be responsible in your fashion brand

Charlotte Jade Johnson — Thu, 15 Feb 2024 16:09:58 +0000

In this episode I talk about sustainability in fashion and what steps you can take to be more responsible as a brand.

If you would like more information about The Founder Academy, you can do so here: https://www.thefashionfounder.co.uk/thefounderacademy

Follow me on Instagram: https://www.instagram.com/charlottejadejohnson/

Ep 14 - 3 mistakes to avoid at the beginning of your fashion brand journey

Charlotte Jade Johnson — Thu, 08 Feb 2024 16:16:58 +0000

In this episode I share 3 of the biggest mistakes you need to avoid in your start-up fashion brand in order to have a successful and thriving launch.

If you would like more information or want to join the waitlist for The Founder Academy, you can do so here: https://www.thefashionfounder.co.uk/thefounderacademy

Follow me on Instagram: https://www.instagram.com/charlottejadejohnson/

Ep 13 - I have an announcement!

Charlotte Jade Johnson — Wed, 31 Jan 2024 19:00:00 +0000

In this episode I share something I have been working on!

If you would like more information or want to join the waitlist, you can do so here: https://www.thefashionfounder.co.uk/thefounderacademy

Follow me on Instagram: https://www.instagram.com/charlottejadejohnson/

Ep 12 - 5 simple steps to start your fashion brand

Charlotte Jade Johnson — Fri, 26 Jan 2024 12:00:00 +0000

If you have been wanting to start your fashion business for a while now but you have felt overwhelmed on what the first steps you need to take are, this episode is for you!

In Episode 12 of The Fashion Founder Podcast I share 5 simple actions with you that you can implement today or this week to get the needle moving on your brand development.

Free Founder Manual: www.thefashionfounder.co.uk/foundermanual

If you would like to share your learnings from this episode or need support in your fashion business and you're looking to launch or scale, head to my Instagram or website below!

Website: www.thefashionfounder.co.uk

Instagram: www.instagram.com/charlottejadejohnson/

Ep 11 - Building a brand while at university with founder Sophie Blakeman

Charlotte Jade Johnson — Tue, 23 Jan 2024 18:10:14 +0000

In this episode I am joined by new founder Sophie Blakeman who is the founder of Babetta. Sophie shares her journey into the world of fashion and how she came to set up her brand. Sophie launched her business as part of her graduate year university project and she shares her lessons and learnings from a year post launch.

Instagram: https://www.instagram.com/babettablakeman/
Website: https://babettablakeman.co.uk

If you need support in your fashion business and you're looking to launch or scale, head to my Instagram or website below!

Website: www.thefashionfounder.co.uk

Instagram: www.instagram.com/charlottejadejohnson/

Ep 10 - Launching a knitwear brand with Kate Knight, The Cashmere Designer

Charlotte Jade Johnson — Wed, 20 Dec 2023 16:37:03 +0000

In this episode I am joined by the lovely Kate Knight who is also know as The Cashmere Designer. Kate shares her journey into the fashion industry and the knitwear world and how she came to set up her freelance business. She also shares some golden nuggets for fashion business founders looking to launch a cashmere or knitwear line.

Kates Instagram: www.instagram.com/thecashmeredesigner
Kates Website: www.thecashmeredesigner.com

Talou Instagram: www.instagram.com/wearetalou

Pitti Immagine Filati Florence: https://filati.pittimmagine.com/en
British Wool Association: www.britishwool.org.uk
Spin Expo: www.spinexpo.com

If you need support in your fashion business and you're looking to launch or scale, head to my Instagram or website below!

Website: www.thefashionfounder.co.uk

Instagram: www.instagram.com/charlottejadejohnson/

Ep 09 - The biggest mistakes fashion brand founders make

Charlotte Jade Johnson — Wed, 08 Nov 2023 13:24:09 +0000

Mistakes and lessons are going to be part of your journey - but some mistakes can be enough to fail your business.

In this episode I talk about the 3 main mistakes that founders make that can cripple their business and how you can avoid them.

If you need support in your fashion business and you're looking to launch or scale, head to my Instagram or website below!

Website: www.thefashionfounder.co.uk

Instagram: www.instagram.com/charlottejadejohnson/

Ep 08 - Fear of failing in your fashion business

Charlotte Jade Johnson — Wed, 25 Oct 2023 17:19:42 +0100

Failure is part of business and ultimately part of your success. When we reframe our failures, we are able to accept them and see what we are truly capable of.

In this episode I talk about failure being part of business, my own experience with failure and ways that you can reframe failure as a founder.

If you need support in your fashion business and you're looking to launch or scale, head to my Instagram or website below!

Website: www.thefashionfounder.co.uk

Instagram: www.instagram.com/charlottejadejohnson/

Ep 07 - How to find the perfect manufacturer for your fashion brand

Charlotte Jade Johnson — Fri, 02 Jun 2023 09:42:17 +0100

This is one of my most frequently asked questions, so in this Episode I am going to be talking about how to find the perfect Manufacturer for your brand.

If you need more support in finding your production partner - head to my website to learn more about how I can help you!

Website: www.thefashionfounder.co.uk

Instagram: www.instagram.com/charlottejadejohnson/

Ep 06 - Overcoming setbacks in your Fashion Business with Karly Arber

Charlotte Jade Johnson — Tue, 09 May 2023 10:30:12 +0100

This is a podcast built for founders and aspiring founders in the fashion industry.

We will be sharing industry insights, talking with fashion business owners and experts and debunking industry myths and problems!

Starting a business in the fashion industry - designing, producing and marketing your products isn’t easy and can sometimes be lonely. I want to use this podcast as a place where you can learn about the fashion industry in all of its glory.

In todays episode I am going to talking with Karly Arber.

Karly is a Holistic Health Coach and the Founder of Lenny London, which is a luxury sustainable activewear brand.

In this episode we are going to talk about her journey into business and the many set backs she has overcome and continues to overcome. From court cases with Robbie Williams to losing £30k in stock, Karly is resilience personified.

Where to find Karly and Lenny London:

Website: https://www.lennylondon.com/

Instagram: @karlyarber @lenny.london

Website: www.thefashionfounder.co.uk

Instagram: www.instagram.com/charlottejadejohnson/

Ep 05 - The art of branding in your fashion business

Charlotte Jade Johnson — Thu, 30 Mar 2023 17:09:41 +0100

In this episode, we’ll be talking about what it means to create a brand identity and why it's important to do so.

If you're keen to explore The Fashion Founder and learn a little more about what it is that I do and how I could potentially help you, head to the links below!

Website: www.thefashionfounder.co.uk

Instagram: www.instagram.com/charlottejadejohnson/

Ep 04 - When is the right time to start a fashion brand?

Charlotte Jade Johnson — Wed, 15 Mar 2023 12:57:11 +0000

In todays episode I am going to be discussing the "right" time to start your fashion business.

I wanted to talk about some considerations to think about before going ahead with your creative venture.

If you are feeling ready to start your own sustainable fashion brand and feel you need some help getting it off the ground, reach out!

Website: www.thefashionfounder.co.uk

Instagram: www.instagram.com/charlottejadejohnson/

Ep 03 - Small business legal battle with fashion giant Zara with founder Amber Kotrri

Charlotte Jade Johnson — Mon, 12 Dec 2022 17:12:13 +0000

This is a podcast built for founders and aspiring founders in the fashion industry.

We will be sharing industry insights, talking with fashion business owners and experts and debunking industry myths and problems!

In todays episode I am going to talking with my first guest, Amber Kotrri.

Amber is the Founder of House of Zana, which is an independent fashion brand and boutique based in the north east of England.

In this episode we are going to talk about her journey into the fashion world, how she came to open her own production studio and boutique, a little bit about sustainability in the fashion space and also discuss how she found herself in a legal battle with the high street giant Zara.

Where to find Amber and House of Zana:

Stores: 7 Grange Road, Darlington

Teeside International Airport

Website: https://www.houseofzana.uk/

Instagram: @house_of_zana

Website: www.thefashionfounder.co.uk

Instagram: www.instagram.com/charlottejadejohnson/

Ep 02 - How much do I actually need to start a Fashion Brand?

Charlotte Jade Johnson — Fri, 07 Oct 2022 19:26:47 +0100

In todays episode I am going to be talking about a topic that I speak about often in my discovery calls. A question I get asked all the time is “How much do I actually need to start a fashion business?”

As it goes with most things in business, when it comes to financing your fashion brand, there is no one size fits all approach.

It’s one of those what I call, “How long is a piece of string” type questions and there is no right or wrong answer per se, but in this episode I am going to explain my rationale behind what I think is a good round number to work with as a start-up.

Website: www.thefashionfounder.co.uk

Instagram: www.instagram.com/charlottejadejohnson/

Ep 01 - Do these things before starting a Fashion Brand

Charlotte Jade Johnson — Fri, 19 Aug 2022 19:31:31 +0100

In the first Episode of The Fashion Founder Podcast I chat about 6 things every Founder should do before they start their own Fashion Brand.

Website: www.thefashionfounder.co.uk

Instagram: www.instagram.com/charlottejadejohnson/

The Fashion Founder Podcast Episode Zero - Introduction

Charlotte Jade Johnson — Wed, 06 Jul 2022 11:08:51 +0100

A podcast built for founders and aspiring founders in the fashion industry.

In this podcast we will be sharing industry insights, talking with fashion business owners and experts and debunking industry myths and problems!

Episode Zero is an introduction to the podcast and myself the host, Charlotte.

Website: www.thefashionfounder.co.uk
Instagram: www.instagram.com/charlottejadejohnson/