The Eventacle Podcast Transistor (https://transistor.fm) https://feeds.transistor.fm/the-eventacle-podcast Welcome to The Eventacle Podcast, your go-to destination for everything event marketing. This podcast is designed for marketers at every level – whether you're orchestrating hundreds of events a year or just starting out in the industry. Dive into actionable insights, success stories, and expert advice from industry leaders across venues, festivals, concerts, and more. Each episode tackles the challenges and triumphs of event marketing, from building audiences and driving revenue to crafting unforgettable experiences. 2024 Eventacle 2663e862-0feb-53cb-afd1-435bf0e4fd2c no en Wed, 23 Jul 2025 10:36:51 -0400 Wed, 03 Dec 2025 00:24:15 -0500 http://www.eventacle.com https://img.transistor.fm/JghNZkBflCNQwd0GZW0ZD8tH7w9aBzzVGYdOXwy80AU/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84MTVl/OWM1ZDY5NDM1MjI3/NjYxMmUyNWFmOTM2/MDk5Ny5qcGc.jpg The Eventacle Podcast http://www.eventacle.com episodic Eventacle Welcome to The Eventacle Podcast, your go-to destination for everything event marketing. This podcast is designed for marketers at every level – whether you're orchestrating hundreds of events a year or just starting out in the industry. Dive into actionable insights, success stories, and expert advice from industry leaders across venues, festivals, concerts, and more. Each episode tackles the challenges and triumphs of event marketing, from building audiences and driving revenue to crafting unforgettable experiences. Welcome to The Eventacle Podcast, your go-to destination for everything event marketing. events, event marketing, live events, sports, arts, theater, museums, festivals, college athletics Nick Begley No No Ep 24: Eventacle Community Member Spotlight - Zach Duket 24 24 Ep 24: Eventacle Community Member Spotlight - Zach Duket full 87cb9f93-03ff-41a2-8f61-cf527c69b135 https://www.eventacle.com/the-eventacle-podcast/ep-24-eventacle-community-member-spotlight-zach-duket In this episode, we sit down with Zach Duket, one of the newest members of the Eventacle community. Zach shares his journey from his early days in the box office at the University of Minnesota to his current role at AudienceView, where he’s helping live event organizations grow through technology and strategy. We dive into the moments that shaped his career, what keeps him inspired in the industry, and why he chose to join the Eventacle community. Whether you’re just starting out or you’re a seasoned event pro, Zach’s story will resonate.

]]> In this episode, we sit down with Zach Duket, one of the newest members of the Eventacle community. Zach shares his journey from his early days in the box office at the University of Minnesota to his current role at AudienceView, where he’s helping live event organizations grow through technology and strategy. We dive into the moments that shaped his career, what keeps him inspired in the industry, and why he chose to join the Eventacle community. Whether you’re just starting out or you’re a seasoned event pro, Zach’s story will resonate.

]]> Fri, 21 Mar 2025 12:33:32 -0400 Eventacle Eventacle 771 In this episode, we sit down with Zach Duket, one of the newest members of the Eventacle community. Zach shares his journey from his early days in the box office at the University of Minnesota to his current role at AudienceView, where he’s helping live event organizations grow through technology and strategy. We dive into the moments that shaped his career, what keeps him inspired in the industry, and why he chose to join the Eventacle community. Whether you’re just starting out or you’re a seasoned event pro, Zach’s story will resonate.

]]> events, event marketing, live events, sports, arts, theater, museums, festivals, college athletics No Ep 23: AI Agents - Supercharging Live Event Outbound Sales 23 23 Ep 23: AI Agents - Supercharging Live Event Outbound Sales full 8b3d7b98-d0b0-4692-9406-dc405576eadb https://www.eventacle.com/the-eventacle-podcast/ep-23-ai-agents-supercharging-live-event-outbound-sales AI sales agents are revolutionizing outbound sales in live events—automating lead gen, outreach, follow-ups, and even cold calls. But is AI replacing human teams, or making them stronger? In this episode, we explore how AI can become your ultimate salesforce, helping event marketers sell more tickets, secure sponsorships, and boost revenue—all while freeing up teams to focus on high-value relationships. 

]]> AI sales agents are revolutionizing outbound sales in live events—automating lead gen, outreach, follow-ups, and even cold calls. But is AI replacing human teams, or making them stronger? In this episode, we explore how AI can become your ultimate salesforce, helping event marketers sell more tickets, secure sponsorships, and boost revenue—all while freeing up teams to focus on high-value relationships. 

]]> Wed, 12 Mar 2025 10:00:00 -0400 Eventacle Eventacle 896 AI sales agents are revolutionizing outbound sales in live events—automating lead gen, outreach, follow-ups, and even cold calls. But is AI replacing human teams, or making them stronger? In this episode, we explore how AI can become your ultimate salesforce, helping event marketers sell more tickets, secure sponsorships, and boost revenue—all while freeing up teams to focus on high-value relationships. 

]]> events, event marketing, live events, sports, arts, theater, museums, festivals, college athletics No Ep 22: Keeping Your Audience Engaged After the Event 22 22 Ep 22: Keeping Your Audience Engaged After the Event full 151369a1-f370-4c23-9216-7037ee772917 https://share.transistor.fm/s/8fe57059 Your event may be over, but your audience’s journey is just beginning! In this episode of the Eventacle Podcast, we dive into five powerful post-event strategies that will keep your attendees engaged long after the curtains close. From personalized follow-ups to leveraging user-generated content, we’ll show you how to maintain momentum, strengthen connections, and turn one-time attendees into lifelong fans.


Plus, we’ll break down how to measure success, ensuring that your post-event efforts drive real results. Whether you’re looking to boost retention, increase brand loyalty, or simply keep the conversation going, this episode has you covered.


Listen now and start transforming your post-event engagement strategy!

]]> Your event may be over, but your audience’s journey is just beginning! In this episode of the Eventacle Podcast, we dive into five powerful post-event strategies that will keep your attendees engaged long after the curtains close. From personalized follow-ups to leveraging user-generated content, we’ll show you how to maintain momentum, strengthen connections, and turn one-time attendees into lifelong fans.


Plus, we’ll break down how to measure success, ensuring that your post-event efforts drive real results. Whether you’re looking to boost retention, increase brand loyalty, or simply keep the conversation going, this episode has you covered.


Listen now and start transforming your post-event engagement strategy!

]]> Mon, 10 Mar 2025 13:44:41 -0400 Eventacle Eventacle 1321 Your event may be over, but your audience’s journey is just beginning! In this episode of the Eventacle Podcast, we dive into five powerful post-event strategies that will keep your attendees engaged long after the curtains close. From personalized follow-ups to leveraging user-generated content, we’ll show you how to maintain momentum, strengthen connections, and turn one-time attendees into lifelong fans.


Plus, we’ll break down how to measure success, ensuring that your post-event efforts drive real results. Whether you’re looking to boost retention, increase brand loyalty, or simply keep the conversation going, this episode has you covered.


Listen now and start transforming your post-event engagement strategy!

]]> events, event marketing, live events, sports, arts, theater, museums, festivals, college athletics No Ep 21: How Changing Consumer Behaviors Are Reshaping Live Events 21 21 Ep 21: How Changing Consumer Behaviors Are Reshaping Live Events full 61d111d5-919f-434c-9461-d90ba8d96ca4 https://www.eventacle.com/the-eventacle-podcast/ep-21-how-changing-consumer-behaviors-are-reshaping-live-events Consumer behaviors are shifting, and the live events industry is feeling the impact. In this episode, we break down key trends shaping audience engagement, ticket sales, and event marketing. From the rise of hybrid experiences to changing spending habits and evolving attention spans, we explore what event marketers need to know to stay ahead. Tune in for data-driven insights and strategies to adapt in this new era of live events.

]]> Consumer behaviors are shifting, and the live events industry is feeling the impact. In this episode, we break down key trends shaping audience engagement, ticket sales, and event marketing. From the rise of hybrid experiences to changing spending habits and evolving attention spans, we explore what event marketers need to know to stay ahead. Tune in for data-driven insights and strategies to adapt in this new era of live events.

]]> Thu, 06 Mar 2025 12:07:05 -0500 Eventacle Eventacle 997 Consumer behaviors are shifting, and the live events industry is feeling the impact. In this episode, we break down key trends shaping audience engagement, ticket sales, and event marketing. From the rise of hybrid experiences to changing spending habits and evolving attention spans, we explore what event marketers need to know to stay ahead. Tune in for data-driven insights and strategies to adapt in this new era of live events.

]]> events, event marketing, live events, sports, arts, theater, museums, festivals, college athletics No Ep 20: Fireworks or Campfires? 20 20 Ep 20: Fireworks or Campfires? full 11b8b0d3-21eb-4512-9b6b-e216b2e8d272 https://www.eventacle.com/the-eventacle-podcast/ep-20-fireworks-or-campfires Are your events creating short-term excitement or long-term engagement?

Too many events are like fireworks—big, exciting, and attention-grabbing, but they fade fast. The energy is high on event day, but within a week, attendees have moved on, and the momentum disappears.

In this episode, we explore a better approach: campfire events—experiences designed to keep the conversation going before, during, and long after the event ends. You’ll learn:

✅ The key differences between firework and campfire events

✅ How to create pre-event buzz and keep attendees engaged after event day

✅ Real-world examples of brands and events that get it right

✅ Simple strategies to turn your event into a year-round engagement engine

If you want to build stronger audience connections, increase retention, and maximize event impact, this episode is for you.‍

Join the conversation inside the Eventacle community! Sign up for free at eventacle.com/community.

🎧 Subscribe now on [Spotify, Apple Podcasts, Google Podcasts] and never miss an episode!

]]> Are your events creating short-term excitement or long-term engagement?

Too many events are like fireworks—big, exciting, and attention-grabbing, but they fade fast. The energy is high on event day, but within a week, attendees have moved on, and the momentum disappears.

In this episode, we explore a better approach: campfire events—experiences designed to keep the conversation going before, during, and long after the event ends. You’ll learn:

✅ The key differences between firework and campfire events

✅ How to create pre-event buzz and keep attendees engaged after event day

✅ Real-world examples of brands and events that get it right

✅ Simple strategies to turn your event into a year-round engagement engine

If you want to build stronger audience connections, increase retention, and maximize event impact, this episode is for you.‍

Join the conversation inside the Eventacle community! Sign up for free at eventacle.com/community.

🎧 Subscribe now on [Spotify, Apple Podcasts, Google Podcasts] and never miss an episode!

]]> Tue, 11 Feb 2025 23:10:25 -0500 Eventacle Eventacle 717 Are your events creating short-term excitement or long-term engagement?

Too many events are like fireworks—big, exciting, and attention-grabbing, but they fade fast. The energy is high on event day, but within a week, attendees have moved on, and the momentum disappears.

In this episode, we explore a better approach: campfire events—experiences designed to keep the conversation going before, during, and long after the event ends. You’ll learn:

✅ The key differences between firework and campfire events

✅ How to create pre-event buzz and keep attendees engaged after event day

✅ Real-world examples of brands and events that get it right

✅ Simple strategies to turn your event into a year-round engagement engine

If you want to build stronger audience connections, increase retention, and maximize event impact, this episode is for you.‍

Join the conversation inside the Eventacle community! Sign up for free at eventacle.com/community.

🎧 Subscribe now on [Spotify, Apple Podcasts, Google Podcasts] and never miss an episode!

]]> events, event marketing, live events, sports, arts, theater, museums, festivals, college athletics No Ep 19: 7 EventTech Mistakes to Avoid 19 19 Ep 19: 7 EventTech Mistakes to Avoid full fb9da793-3762-471a-82f9-25e2e5b24029 https://www.eventacle.com/the-eventacle-podcast/ep-19-7-eventtech-mistakes-to-avoid Traditional marketing tools weren’t built for live events—but why do they fall short? In this episode, we break down the five biggest challenges event marketers face when using standard platforms and explore the event-specific tech solutions that actually work. From real-time engagement tracking to seamless CRM integrations, we’ll help you ditch the frustration and optimize your event marketing stack for better results.


🔹 Why traditional tools struggle with real-time event needs

🔹 How to fix registration & CRM data silos

🔹 The right way to track event ROI and engagement

🔹 Best event tech platforms for seamless execution


If you’ve ever dealt with messy integrations, slow lead follow-ups, or a lack of event analytics, this episode is for you! Tune in now. 🎧

]]> Traditional marketing tools weren’t built for live events—but why do they fall short? In this episode, we break down the five biggest challenges event marketers face when using standard platforms and explore the event-specific tech solutions that actually work. From real-time engagement tracking to seamless CRM integrations, we’ll help you ditch the frustration and optimize your event marketing stack for better results.


🔹 Why traditional tools struggle with real-time event needs

🔹 How to fix registration & CRM data silos

🔹 The right way to track event ROI and engagement

🔹 Best event tech platforms for seamless execution


If you’ve ever dealt with messy integrations, slow lead follow-ups, or a lack of event analytics, this episode is for you! Tune in now. 🎧

]]> Thu, 06 Feb 2025 11:09:55 -0500 Eventacle Eventacle 1011 Traditional marketing tools weren’t built for live events—but why do they fall short? In this episode, we break down the five biggest challenges event marketers face when using standard platforms and explore the event-specific tech solutions that actually work. From real-time engagement tracking to seamless CRM integrations, we’ll help you ditch the frustration and optimize your event marketing stack for better results.


🔹 Why traditional tools struggle with real-time event needs

🔹 How to fix registration & CRM data silos

🔹 The right way to track event ROI and engagement

🔹 Best event tech platforms for seamless execution


If you’ve ever dealt with messy integrations, slow lead follow-ups, or a lack of event analytics, this episode is for you! Tune in now. 🎧

]]> events, event marketing, live events, sports, arts, theater, museums, festivals, college athletics No Ep: 18: Owned vs. Rented Audiences 18 18 Ep: 18: Owned vs. Rented Audiences full e324a97d-c483-4210-a4de-4b19c4e205bd https://www.eventacle.com/the-eventacle-podcast/owned-vs-rented-audiences Social media is a powerful marketing tool – but what happens when platforms change their algorithms, limit organic reach, or even shut down entirely (looking at you, TikTok 👀)? If your entire event marketing strategy relies on platforms you don’t control, you’re putting your audience – and your revenue – at risk.

In this episode of Eventacle, we break down five proven strategies to convert your social media followers into an audience you own via email, SMS, and private communities. We also dig into a critical but often overlooked question: Do you really own your attendee data, or is your ticketing platform keeping it locked away?


You’ll learn how to:
✅ Build an opt-in strategy that protects your access to your audience
✅ Leverage exclusive access, referral contests, and gated content to grow your email/SMS lists
✅ Migrate discussions into a community you control (so you’re not at the mercy of social media shifts)
✅ Capture attendee data before ticketing platforms take over

The TikTok debate is just the latest reminder – if you don’t own your audience, you don’t control your future.

]]> Social media is a powerful marketing tool – but what happens when platforms change their algorithms, limit organic reach, or even shut down entirely (looking at you, TikTok 👀)? If your entire event marketing strategy relies on platforms you don’t control, you’re putting your audience – and your revenue – at risk.

In this episode of Eventacle, we break down five proven strategies to convert your social media followers into an audience you own via email, SMS, and private communities. We also dig into a critical but often overlooked question: Do you really own your attendee data, or is your ticketing platform keeping it locked away?


You’ll learn how to:
✅ Build an opt-in strategy that protects your access to your audience
✅ Leverage exclusive access, referral contests, and gated content to grow your email/SMS lists
✅ Migrate discussions into a community you control (so you’re not at the mercy of social media shifts)
✅ Capture attendee data before ticketing platforms take over

The TikTok debate is just the latest reminder – if you don’t own your audience, you don’t control your future.

]]> Fri, 31 Jan 2025 11:55:07 -0500 Eventacle Eventacle 969 Social media is a powerful marketing tool – but what happens when platforms change their algorithms, limit organic reach, or even shut down entirely (looking at you, TikTok 👀)? If your entire event marketing strategy relies on platforms you don’t control, you’re putting your audience – and your revenue – at risk.

In this episode of Eventacle, we break down five proven strategies to convert your social media followers into an audience you own via email, SMS, and private communities. We also dig into a critical but often overlooked question: Do you really own your attendee data, or is your ticketing platform keeping it locked away?


You’ll learn how to:
✅ Build an opt-in strategy that protects your access to your audience
✅ Leverage exclusive access, referral contests, and gated content to grow your email/SMS lists
✅ Migrate discussions into a community you control (so you’re not at the mercy of social media shifts)
✅ Capture attendee data before ticketing platforms take over

The TikTok debate is just the latest reminder – if you don’t own your audience, you don’t control your future.

]]> events, event marketing, live events, sports, arts, theater, museums, festivals, college athletics No Ep 17: Speaking Their Love Language: How to Reengage Lapsed Customers 17 17 Ep 17: Speaking Their Love Language: How to Reengage Lapsed Customers full b46ca2c4-830d-4882-8f7f-ade5aa0ca78f https://www.eventacle.com/the-eventacle-podcast/ep-17-speaking-their-love-language-how-to-reengage-lapsed-customers In this episode of The Eventacle Podcast, we’re tackling a challenge every event marketer faces at some point: reengaging lapsed customers. Whether it’s an email list filled with unresponsive subscribers or social media followers who’ve gone silent, we’ll show you how to reignite their interest and bring them back to your events.


Join us as we break down:

✅ The top reasons customers disengage—and how to win them back

✅ The importance of personalization and timing in your outreach

✅ Proven strategies to craft irresistible reengagement campaigns


With the ever-changing landscape of event marketing, staying connected to your audience is more important than ever. If you’re ready to boost your ticket sales and rekindle relationships with your audience, this episode is packed with actionable insights you can use right away.


Don’t miss it—and if you love this episode, subscribe and share it with your fellow marketers!


🚀 Looking to connect with other event marketers? Join the free Eventacle Community for exclusive insights, tools, and conversations. Sign up now at Eventacle.com/Community.

]]> In this episode of The Eventacle Podcast, we’re tackling a challenge every event marketer faces at some point: reengaging lapsed customers. Whether it’s an email list filled with unresponsive subscribers or social media followers who’ve gone silent, we’ll show you how to reignite their interest and bring them back to your events.


Join us as we break down:

✅ The top reasons customers disengage—and how to win them back

✅ The importance of personalization and timing in your outreach

✅ Proven strategies to craft irresistible reengagement campaigns


With the ever-changing landscape of event marketing, staying connected to your audience is more important than ever. If you’re ready to boost your ticket sales and rekindle relationships with your audience, this episode is packed with actionable insights you can use right away.


Don’t miss it—and if you love this episode, subscribe and share it with your fellow marketers!


🚀 Looking to connect with other event marketers? Join the free Eventacle Community for exclusive insights, tools, and conversations. Sign up now at Eventacle.com/Community.

]]> Tue, 28 Jan 2025 11:14:47 -0500 Eventacle Eventacle 2176 In this episode of The Eventacle Podcast, we’re tackling a challenge every event marketer faces at some point: reengaging lapsed customers. Whether it’s an email list filled with unresponsive subscribers or social media followers who’ve gone silent, we’ll show you how to reignite their interest and bring them back to your events.


Join us as we break down:

✅ The top reasons customers disengage—and how to win them back

✅ The importance of personalization and timing in your outreach

✅ Proven strategies to craft irresistible reengagement campaigns


With the ever-changing landscape of event marketing, staying connected to your audience is more important than ever. If you’re ready to boost your ticket sales and rekindle relationships with your audience, this episode is packed with actionable insights you can use right away.


Don’t miss it—and if you love this episode, subscribe and share it with your fellow marketers!


🚀 Looking to connect with other event marketers? Join the free Eventacle Community for exclusive insights, tools, and conversations. Sign up now at Eventacle.com/Community.

]]> events, event marketing, live events, sports, arts, theater, museums, festivals, college athletics No Ep 16: It's EventTech, not MarTech: Why Events Need Their Own Tech Stack 16 16 Ep 16: It's EventTech, not MarTech: Why Events Need Their Own Tech Stack full 6781799e-59cf-48a2-86d9-bfdb6f6d18d6 https://www.eventacle.com/the-eventacle-podcast/ep-16-its-eventtech-not-martech-why-events-need-their-own-tech-stack This episode explores the concept of EventTech and why it’s critical for modern event organizations. While MarTech has become a cornerstone of digital marketing, its tools often fall short when applied to the dynamic and high-stakes world of live events. EventTech fills these gaps by offering tailored solutions for real-time engagement, seamless operations, and post-event ROI tracking.


Discover how EventTech stacks are designed to address every phase of the event lifecycle—pre-event planning, live engagement, and post-event analytics—and why building the right stack depends on the unique needs of your organization. Whether you’re managing concerts, conferences, or sports events, this episode provides a roadmap for aligning technology with your goals.

]]> This episode explores the concept of EventTech and why it’s critical for modern event organizations. While MarTech has become a cornerstone of digital marketing, its tools often fall short when applied to the dynamic and high-stakes world of live events. EventTech fills these gaps by offering tailored solutions for real-time engagement, seamless operations, and post-event ROI tracking.


Discover how EventTech stacks are designed to address every phase of the event lifecycle—pre-event planning, live engagement, and post-event analytics—and why building the right stack depends on the unique needs of your organization. Whether you’re managing concerts, conferences, or sports events, this episode provides a roadmap for aligning technology with your goals.

]]> Thu, 23 Jan 2025 21:42:58 -0500 Eventacle Eventacle 1062 This episode explores the concept of EventTech and why it’s critical for modern event organizations. While MarTech has become a cornerstone of digital marketing, its tools often fall short when applied to the dynamic and high-stakes world of live events. EventTech fills these gaps by offering tailored solutions for real-time engagement, seamless operations, and post-event ROI tracking.


Discover how EventTech stacks are designed to address every phase of the event lifecycle—pre-event planning, live engagement, and post-event analytics—and why building the right stack depends on the unique needs of your organization. Whether you’re managing concerts, conferences, or sports events, this episode provides a roadmap for aligning technology with your goals.

]]> events, event marketing, live events, sports, arts, theater, museums, festivals, college athletics No Ep 15: Convincing Your Boss to Fund Your Conference 15 15 Ep 15: Convincing Your Boss to Fund Your Conference full bc29e602-765f-4c43-aed9-1077e537813e https://www.eventacle.com/the-eventacle-podcast/ep-15-convincing-your-boss-to-fund-your-conference You’ve found the perfect industry conference that could skyrocket your skills, expand your network, and give you the cutting-edge insights you need to take your marketing game to the next level. There’s just one problem—getting your boss to say yes.


In this episode of The Eventacle Podcast, we’re breaking down exactly how to build your case and convince your boss to invest in your professional growth. From showing the ROI of attending to crafting a persuasive pitch, we’ll arm you with actionable strategies, insider tips, and even a few bonus resources to make your ask impossible to ignore.


Whether you’re a seasoned pro or a first-timer trying to attend a game-changing conference, this episode has everything you need to get that green light.

]]> You’ve found the perfect industry conference that could skyrocket your skills, expand your network, and give you the cutting-edge insights you need to take your marketing game to the next level. There’s just one problem—getting your boss to say yes.


In this episode of The Eventacle Podcast, we’re breaking down exactly how to build your case and convince your boss to invest in your professional growth. From showing the ROI of attending to crafting a persuasive pitch, we’ll arm you with actionable strategies, insider tips, and even a few bonus resources to make your ask impossible to ignore.


Whether you’re a seasoned pro or a first-timer trying to attend a game-changing conference, this episode has everything you need to get that green light.

]]> Wed, 22 Jan 2025 13:44:15 -0500 Eventacle Eventacle 716 You’ve found the perfect industry conference that could skyrocket your skills, expand your network, and give you the cutting-edge insights you need to take your marketing game to the next level. There’s just one problem—getting your boss to say yes.


In this episode of The Eventacle Podcast, we’re breaking down exactly how to build your case and convince your boss to invest in your professional growth. From showing the ROI of attending to crafting a persuasive pitch, we’ll arm you with actionable strategies, insider tips, and even a few bonus resources to make your ask impossible to ignore.


Whether you’re a seasoned pro or a first-timer trying to attend a game-changing conference, this episode has everything you need to get that green light.

]]> events, event marketing, live events, sports, arts, theater, museums, festivals, college athletics No Ep 14: Using the #GRWM Trend to Drive Engagement for Live Events 14 14 Ep 14: Using the #GRWM Trend to Drive Engagement for Live Events full fafdb14c-e4ee-4f4e-87ef-10b98b7924a9 https://share.transistor.fm/s/1604355d In this episode, we dive into the viral #GRWM (Get Ready With Me) trend and explore how event marketers can use it to drive engagement, inspire user-generated content, and build buzz for live events.

Learn how to:
✅ Showcase behind-the-scenes prep to excite fans.
✅ Encourage attendees to share their own #GRWM moments.
✅ Partner with influencers to amplify your reach.


From creating branded hashtags to running contests, we share actionable strategies to make #GRWM a marketing powerhouse for your next event. Tune in and get ready to engage your audience like never before!

]]> In this episode, we dive into the viral #GRWM (Get Ready With Me) trend and explore how event marketers can use it to drive engagement, inspire user-generated content, and build buzz for live events.

Learn how to:
✅ Showcase behind-the-scenes prep to excite fans.
✅ Encourage attendees to share their own #GRWM moments.
✅ Partner with influencers to amplify your reach.


From creating branded hashtags to running contests, we share actionable strategies to make #GRWM a marketing powerhouse for your next event. Tune in and get ready to engage your audience like never before!

]]> Fri, 17 Jan 2025 16:00:11 -0500 Eventacle Eventacle 700 In this episode, we dive into the viral #GRWM (Get Ready With Me) trend and explore how event marketers can use it to drive engagement, inspire user-generated content, and build buzz for live events.

Learn how to:
✅ Showcase behind-the-scenes prep to excite fans.
✅ Encourage attendees to share their own #GRWM moments.
✅ Partner with influencers to amplify your reach.


From creating branded hashtags to running contests, we share actionable strategies to make #GRWM a marketing powerhouse for your next event. Tune in and get ready to engage your audience like never before!

]]> #GRWM, Get Ready With Me No Ep 13: SERP to Sales 13 13 Ep 13: SERP to Sales full 72bcb22b-af48-424d-943e-0bf6bfe101ea https://share.transistor.fm/s/6d0490a4 Great campaigns start with understanding your audience. But how do you uncover what potential attendees are searching for? In this episode, we dive into AnswerThePublic, a game-changing tool for event marketers.


Learn how to transform real-world search queries into actionable insights that fuel your content, drive engagement, and boost ticket sales. From uncovering high-value keywords to crafting data-driven campaigns, we break down practical strategies you can use to meet your audience's needs and elevate your event marketing game.


🔑 Key Takeaways:

  • How to use AnswerThePublic to discover what your audience really wants.
  • Tips for turning search data into blogs, social posts, and targeted ads.
  • Real-world examples of campaigns inspired by search insights.
  • Advanced tactics for trend monitoring, competitive research, and personalization.
]]> Great campaigns start with understanding your audience. But how do you uncover what potential attendees are searching for? In this episode, we dive into AnswerThePublic, a game-changing tool for event marketers.


Learn how to transform real-world search queries into actionable insights that fuel your content, drive engagement, and boost ticket sales. From uncovering high-value keywords to crafting data-driven campaigns, we break down practical strategies you can use to meet your audience's needs and elevate your event marketing game.


🔑 Key Takeaways:

  • How to use AnswerThePublic to discover what your audience really wants.
  • Tips for turning search data into blogs, social posts, and targeted ads.
  • Real-world examples of campaigns inspired by search insights.
  • Advanced tactics for trend monitoring, competitive research, and personalization.
]]> Wed, 15 Jan 2025 12:57:52 -0500 Eventacle Eventacle 684 Great campaigns start with understanding your audience. But how do you uncover what potential attendees are searching for? In this episode, we dive into AnswerThePublic, a game-changing tool for event marketers.


Learn how to transform real-world search queries into actionable insights that fuel your content, drive engagement, and boost ticket sales. From uncovering high-value keywords to crafting data-driven campaigns, we break down practical strategies you can use to meet your audience's needs and elevate your event marketing game.


🔑 Key Takeaways:

  • How to use AnswerThePublic to discover what your audience really wants.
  • Tips for turning search data into blogs, social posts, and targeted ads.
  • Real-world examples of campaigns inspired by search insights.
  • Advanced tactics for trend monitoring, competitive research, and personalization.
]]> seo, search, event discovery, audience growth No Ep 12: 25 Event Marketing Trends for 2025 12 12 Ep 12: 25 Event Marketing Trends for 2025 full ced96132-4581-4ea6-b404-46c4785c1ca5 https://share.transistor.fm/s/47f49cc7 In this episode, we break down the top 25 trends that will redefine how we connect with audiences, create memorable experiences and drive revenue in the year ahead.

From AI-driven personalization to immersive AR/VR campaigns, we explore cutting-edge tools and strategies for growth, inclusivity, and innovation. Whether it’s building vibrant micro-communities, optimizing ticket sales with dynamic pricing, or crafting compelling short-form video content, there’s something for every marketer looking to stay ahead.

 Discover how these trends can help you exceed audience expectations, streamline operations and maximize ROI in 2025. 

]]> In this episode, we break down the top 25 trends that will redefine how we connect with audiences, create memorable experiences and drive revenue in the year ahead.

From AI-driven personalization to immersive AR/VR campaigns, we explore cutting-edge tools and strategies for growth, inclusivity, and innovation. Whether it’s building vibrant micro-communities, optimizing ticket sales with dynamic pricing, or crafting compelling short-form video content, there’s something for every marketer looking to stay ahead.

 Discover how these trends can help you exceed audience expectations, streamline operations and maximize ROI in 2025. 

]]> Fri, 10 Jan 2025 11:58:46 -0500 Eventacle Eventacle 1603 In this episode, we break down the top 25 trends that will redefine how we connect with audiences, create memorable experiences and drive revenue in the year ahead.

From AI-driven personalization to immersive AR/VR campaigns, we explore cutting-edge tools and strategies for growth, inclusivity, and innovation. Whether it’s building vibrant micro-communities, optimizing ticket sales with dynamic pricing, or crafting compelling short-form video content, there’s something for every marketer looking to stay ahead.

 Discover how these trends can help you exceed audience expectations, streamline operations and maximize ROI in 2025. 

]]> events, event marketing, live events, sports, arts, theater, museums, festivals, college athletics No Ep 11: Beyond Age and Income — The Power of Experience-Based Marketing 11 11 Ep 11: Beyond Age and Income — The Power of Experience-Based Marketing full 477420cc-379a-4ba7-a9d8-41a694c4c4e8 https://share.transistor.fm/s/d8dab5bc Demographics tell us who our attendees are, but they rarely reveal why they show up. In this episode, we explore the shift from demographic-based customer profiling to an experience-based approach in event marketing. Discover how focusing on attendee motivations — whether it's a family outing, a romantic date night, or a solo adventure — can transform your marketing strategy.

We'll dive into the power of behavioral data, tailored messaging, and personalized offerings to create unforgettable experiences. Plus, learn how strategic pre- and post-event communication can build lasting relationships and drive engagement.

]]> Demographics tell us who our attendees are, but they rarely reveal why they show up. In this episode, we explore the shift from demographic-based customer profiling to an experience-based approach in event marketing. Discover how focusing on attendee motivations — whether it's a family outing, a romantic date night, or a solo adventure — can transform your marketing strategy.

We'll dive into the power of behavioral data, tailored messaging, and personalized offerings to create unforgettable experiences. Plus, learn how strategic pre- and post-event communication can build lasting relationships and drive engagement.

]]> Sun, 05 Jan 2025 12:59:29 -0500 Eventacle Eventacle 1116 Demographics tell us who our attendees are, but they rarely reveal why they show up. In this episode, we explore the shift from demographic-based customer profiling to an experience-based approach in event marketing. Discover how focusing on attendee motivations — whether it's a family outing, a romantic date night, or a solo adventure — can transform your marketing strategy.

We'll dive into the power of behavioral data, tailored messaging, and personalized offerings to create unforgettable experiences. Plus, learn how strategic pre- and post-event communication can build lasting relationships and drive engagement.

]]> Experience-Based Marketing No Ep 10: Cracking the Marketing Code with Smackin' Sunflower Seeds 10 10 Ep 10: Cracking the Marketing Code with Smackin' Sunflower Seeds full 736fd111-09e8-47ed-95ac-86ddcfb478ee https://share.transistor.fm/s/be824f73 In this episode, we explore the bold marketing moves that turned Smackin' Sunflower Seeds into a standout brand. From their clever grassroots campaigns to their knack for connecting with baseball fans and beyond, Smackin' proves that authenticity and creativity are a winning combination.

Discover the strategies behind their rise, the lessons every marketer can take away, and why sometimes the smallest seeds plant the biggest ideas.

]]> In this episode, we explore the bold marketing moves that turned Smackin' Sunflower Seeds into a standout brand. From their clever grassroots campaigns to their knack for connecting with baseball fans and beyond, Smackin' proves that authenticity and creativity are a winning combination.

Discover the strategies behind their rise, the lessons every marketer can take away, and why sometimes the smallest seeds plant the biggest ideas.

]]> Fri, 03 Jan 2025 18:10:09 -0500 Eventacle Eventacle 488 In this episode, we explore the bold marketing moves that turned Smackin' Sunflower Seeds into a standout brand. From their clever grassroots campaigns to their knack for connecting with baseball fans and beyond, Smackin' proves that authenticity and creativity are a winning combination.

Discover the strategies behind their rise, the lessons every marketer can take away, and why sometimes the smallest seeds plant the biggest ideas.

]]> events, event marketing, live events, sports, arts, theater, museums, festivals, college athletics No Ep 9: The Ritz-Carlton Approach to Event Excellence 9 9 Ep 9: The Ritz-Carlton Approach to Event Excellence full 9d7e3b0d-74b7-4d02-9ca6-763c6d8921f1 https://share.transistor.fm/s/b7e5d03c What makes the Ritz-Carlton a benchmark for unforgettable experiences? It all starts with their Credo, a guiding document that empowers every employee to deliver extraordinary moments for guests. In this episode, we unpack the Ritz-Carlton Credo and explore how its principles can inspire event marketers to craft exceptional experiences, foster loyalty, and leave a lasting impression. 

]]> What makes the Ritz-Carlton a benchmark for unforgettable experiences? It all starts with their Credo, a guiding document that empowers every employee to deliver extraordinary moments for guests. In this episode, we unpack the Ritz-Carlton Credo and explore how its principles can inspire event marketers to craft exceptional experiences, foster loyalty, and leave a lasting impression. 

]]> Thu, 26 Dec 2024 16:35:53 -0500 Eventacle Eventacle 713 What makes the Ritz-Carlton a benchmark for unforgettable experiences? It all starts with their Credo, a guiding document that empowers every employee to deliver extraordinary moments for guests. In this episode, we unpack the Ritz-Carlton Credo and explore how its principles can inspire event marketers to craft exceptional experiences, foster loyalty, and leave a lasting impression. 

]]> events, event marketing, live events, sports, arts, theater, museums, festivals, college athletics No Ep 8: Wicked Collaboration 8 8 Ep 8: Wicked Collaboration full f0ed7a4a-a897-4f18-8f72-a49f97f54ce4 https://share.transistor.fm/s/4a110b1e We dive into the enchanting collaboration between the University of Greenwich and the hit musical Wicked. Discover how this creative partnership transformed the university into the "University of GreenWitch" for a spellbinding campaign that captured imaginations and drove engagement. 

From marketing magic to community connections, we’ll explore the behind-the-scenes strategy that brought this wickedly clever idea to life. Whether you're a fan of the arts or seeking inspiration for your next big event campaign, this episode is packed with actionable insights on turning a bold concept into a memorable experience. 

]]> We dive into the enchanting collaboration between the University of Greenwich and the hit musical Wicked. Discover how this creative partnership transformed the university into the "University of GreenWitch" for a spellbinding campaign that captured imaginations and drove engagement. 

From marketing magic to community connections, we’ll explore the behind-the-scenes strategy that brought this wickedly clever idea to life. Whether you're a fan of the arts or seeking inspiration for your next big event campaign, this episode is packed with actionable insights on turning a bold concept into a memorable experience. 

]]> Sun, 22 Dec 2024 15:16:34 -0500 Eventacle Eventacle 514 We dive into the enchanting collaboration between the University of Greenwich and the hit musical Wicked. Discover how this creative partnership transformed the university into the "University of GreenWitch" for a spellbinding campaign that captured imaginations and drove engagement. 

From marketing magic to community connections, we’ll explore the behind-the-scenes strategy that brought this wickedly clever idea to life. Whether you're a fan of the arts or seeking inspiration for your next big event campaign, this episode is packed with actionable insights on turning a bold concept into a memorable experience. 

]]> wicked, event marketing, engagement No Ep 7: Instant Insight – Real-Time Feedback’s Role in Event Success 7 7 Ep 7: Instant Insight – Real-Time Feedback’s Role in Event Success full ad9c8db1-eea1-4122-b310-9c28ef7f6141 https://share.transistor.fm/s/2232b117 Discover why real-time feedback is critical for improving attendee satisfaction and ensuring events like theater performances, museum exhibitions, college athletics, and experiential activations run smoothly. We’ll dive into how these tools work, from instant polls and live sentiment analysis to geolocation insights and interactive Q&A platforms. 

]]> Discover why real-time feedback is critical for improving attendee satisfaction and ensuring events like theater performances, museum exhibitions, college athletics, and experiential activations run smoothly. We’ll dive into how these tools work, from instant polls and live sentiment analysis to geolocation insights and interactive Q&A platforms. 

]]> Sat, 21 Dec 2024 15:46:29 -0500 Eventacle Eventacle 714 Discover why real-time feedback is critical for improving attendee satisfaction and ensuring events like theater performances, museum exhibitions, college athletics, and experiential activations run smoothly. We’ll dive into how these tools work, from instant polls and live sentiment analysis to geolocation insights and interactive Q&A platforms. 

]]> events, event marketing, live events, sports, arts, theater, museums, festivals, college athletics No Ep 6: The Phoenix Suns’ Fan-First Formula – Hot Dogs, Hoops and Happy Fans 6 6 Ep 6: The Phoenix Suns’ Fan-First Formula – Hot Dogs, Hoops and Happy Fans full 96807c4f-c7b0-454b-9e85-418b6c55fa39 https://share.transistor.fm/s/f0309bf4 We explore how the Phoenix Suns’ bold concession pricing boosts fan loyalty, attendance, and long-term revenue – challenging the live events industry to rethink tradition. This is more than a story about a professional basketball team; it’s a blueprint for organizations looking to grow their audiences, deepen connections, and innovate for the future.

]]> We explore how the Phoenix Suns’ bold concession pricing boosts fan loyalty, attendance, and long-term revenue – challenging the live events industry to rethink tradition. This is more than a story about a professional basketball team; it’s a blueprint for organizations looking to grow their audiences, deepen connections, and innovate for the future.

]]> Fri, 20 Dec 2024 10:07:40 -0500 Eventacle Eventacle 609 We explore how the Phoenix Suns’ bold concession pricing boosts fan loyalty, attendance, and long-term revenue – challenging the live events industry to rethink tradition. This is more than a story about a professional basketball team; it’s a blueprint for organizations looking to grow their audiences, deepen connections, and innovate for the future.

]]> event marketing, concessions, concession pricing, NBA, Phoenix Suns No Ep 5: Conquering Imposter Syndrome in Event Marketing 5 5 Ep 5: Conquering Imposter Syndrome in Event Marketing full b64ff1bd-60b1-4d58-9516-37a9362084c0 https://share.transistor.fm/s/854f11cd Do you ever feel like you're not good enough, even when your results say otherwise? You're not alone. In this episode, we explore the insidious challenge of imposter syndrome, particularly in the fast-paced, high-stakes world of event marketing. 

]]> Do you ever feel like you're not good enough, even when your results say otherwise? You're not alone. In this episode, we explore the insidious challenge of imposter syndrome, particularly in the fast-paced, high-stakes world of event marketing. 

]]> Thu, 19 Dec 2024 12:00:58 -0500 Eventacle Eventacle 526 Do you ever feel like you're not good enough, even when your results say otherwise? You're not alone. In this episode, we explore the insidious challenge of imposter syndrome, particularly in the fast-paced, high-stakes world of event marketing. 

]]> events, event marketing, live events, sports, arts, theater, museums, festivals, college athletics No Ep 4: Turning Attendees into Advocates – The Power of NPS in Event Marketing 4 4 Ep 4: Turning Attendees into Advocates – The Power of NPS in Event Marketing full 171821b6-2b51-40f5-a29e-be6701dc0523 https://share.transistor.fm/s/924b0041 In this episode of The Eventacle Podcast, we unpack how Net Promoter Score (NPS) can revolutionize your event success strategy. From tracking attendee loyalty to identifying actionable improvements, NPS goes beyond traditional event metrics to help you create experiences that turn participants into passionate advocates.

]]> In this episode of The Eventacle Podcast, we unpack how Net Promoter Score (NPS) can revolutionize your event success strategy. From tracking attendee loyalty to identifying actionable improvements, NPS goes beyond traditional event metrics to help you create experiences that turn participants into passionate advocates.

]]> Tue, 17 Dec 2024 09:43:40 -0500 Eventacle Eventacle 732 In this episode of The Eventacle Podcast, we unpack how Net Promoter Score (NPS) can revolutionize your event success strategy. From tracking attendee loyalty to identifying actionable improvements, NPS goes beyond traditional event metrics to help you create experiences that turn participants into passionate advocates.

]]> event marketing, NPS, Net Promoter Score No Ep 3: Personal Branding Hacks for Event Marketers 3 3 Ep 3: Personal Branding Hacks for Event Marketers full 3b7ea055-f307-408c-aeb5-207f9cd8aa95 https://share.transistor.fm/s/7f2775c0 Your personal brand is your career's secret weapon in the competitive world of event marketing. In this episode, we explore ten actionable strategies to position yourself as a thought leader, grow your professional network, and unlock new opportunities to elevate your career.

]]> Your personal brand is your career's secret weapon in the competitive world of event marketing. In this episode, we explore ten actionable strategies to position yourself as a thought leader, grow your professional network, and unlock new opportunities to elevate your career.

]]> Tue, 10 Dec 2024 10:00:57 -0500 Eventacle Eventacle 900 Your personal brand is your career's secret weapon in the competitive world of event marketing. In this episode, we explore ten actionable strategies to position yourself as a thought leader, grow your professional network, and unlock new opportunities to elevate your career.

]]> personal brand, branding No Ep 2: 'Tis the Season for Holiday Branding 2 2 Ep 2: 'Tis the Season for Holiday Branding full 4ed81b7d-7321-45da-bf7b-488fea424d70 https://share.transistor.fm/s/6cab0aa1 In today's competitive events landscape, holiday branding presents a compelling way to enhance audience engagement and drive attendance. A seasonal approach to branding leverages the emotional pull of holidays while integrating seamlessly with the annual marketing calendar. However, effective holiday branding requires a balance – too much kitsch can undermine professionalism, while subtle but memorable elements can create lasting audience connections.

]]> In today's competitive events landscape, holiday branding presents a compelling way to enhance audience engagement and drive attendance. A seasonal approach to branding leverages the emotional pull of holidays while integrating seamlessly with the annual marketing calendar. However, effective holiday branding requires a balance – too much kitsch can undermine professionalism, while subtle but memorable elements can create lasting audience connections.

]]> Thu, 05 Dec 2024 14:27:15 -0500 Eventacle Eventacle 818 In today's competitive events landscape, holiday branding presents a compelling way to enhance audience engagement and drive attendance. A seasonal approach to branding leverages the emotional pull of holidays while integrating seamlessly with the annual marketing calendar. However, effective holiday branding requires a balance – too much kitsch can undermine professionalism, while subtle but memorable elements can create lasting audience connections.

]]> holiday branding, event branding, PSL, Pumpkin Spice Latte, Pumpkin Spice Latte Season, Radio City Christmas Spectacular, Rockettes, Starbucks, Coca Cola No Ep 1: Introducing The Eventacle Podcast 1 1 Ep 1: Introducing The Eventacle Podcast full 3d35d25a-ba17-4af5-b73e-7c390bf4be21 https://share.transistor.fm/s/8c8d3ad1 In the debut episode of The Eventacle Podcast, co-founder Mike Evenson sets the stage for an exciting journey into the world of event marketing. Discover what inspired the creation of Eventacle and what you can expect from this podcast, designed to help event marketers thrive. Whether you're seeking fresh ideas, expert insights, or a sense of community, this introduction is just the beginning.

]]> In the debut episode of The Eventacle Podcast, co-founder Mike Evenson sets the stage for an exciting journey into the world of event marketing. Discover what inspired the creation of Eventacle and what you can expect from this podcast, designed to help event marketers thrive. Whether you're seeking fresh ideas, expert insights, or a sense of community, this introduction is just the beginning.

]]> Tue, 03 Dec 2024 13:12:51 -0500 Eventacle Eventacle 128 In the debut episode of The Eventacle Podcast, co-founder Mike Evenson sets the stage for an exciting journey into the world of event marketing. Discover what inspired the creation of Eventacle and what you can expect from this podcast, designed to help event marketers thrive. Whether you're seeking fresh ideas, expert insights, or a sense of community, this introduction is just the beginning.

]]> events, event marketing, live events, sports, arts, theater, museums, festivals, college athletics No