The Elevated Coach Podcast

Key takeaways:

Most coaches are stuck in a revenue treadmill and need to shift to system-based growth.
Building demand creates confidence and long-term success.
Designing your week around scarcity and demand can transform your business.
The three phases of the authority flywheel: attract, convert, scale.
Leverage client work into scalable assets and community for growth.

Sound bites:

"Confidence equals demand over supply."

"Design your dream week first."

"Teach one core mechanism and reinforce it."

Time stamps:

00:00 The Heart of Coaching: Finding Your Calling

03:46 Breaking the Revenue Treadmill: Shifting Mindsets

06:27 Building Systems for Sustainable Income

09:44 The Authority Flywheel: Creating Demand and Confidence

12:30 Designing Your Trademark Week for Success

16:20 The Product Pyramid Ecosystem: Structuring Offers

19:07 The Path of Easy Yeses: Building Authority

22:06 Scaling Your Coaching Business: From Practitioner to Leader

24:58 Creating a Sacred Community for Client Retention

28:07 The New Game: Building Assets for Freedom

The 4 Pillars of a Future Proof Coach (do them ASAP)

Joel Burgess — Tue, 10 Mar 2026 10:00:00 +0000

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Key takeaways:

Impact of AI on coaching and content creation
Four pillars for future-proofing your coaching business
The importance of embodying your message and authenticity
Building irreplaceable, human-centered content
Developing discernment, judgment, and internal regulation

Sound bites:

"The future is now. It is disrupting the market."

"Don't outsource your whole soul to AI."

"The big corporates aren't so secure anymore."

Time stamps:

00:00 Introduction: The Four Pillars of Future-Proof Coaching

01:03 AI's Disruption and the Need for a Human Edge

01:51 The Dangers of AI Deniers and Over-Optimizers

02:48 Introducing the AI Amplifiers: The Third Camp

03:35 The Power of Embodying Your Message

06:38 AI and the Future of Content Creation

08:28 Building Irreplaceable Content and Personal Brand

10:22 Mastering Discernment and Judgment in the AI Era

12:46 The Importance of First Principles and Human Psychology

13:52 The Need for Internal Regulation and Slowing Down

16:13 Conclusion: Embrace Humanity and Use AI to Amplify Your Voice

The Hidden Risk of Using AI for Business Strategy

Joel Burgess — Fri, 06 Mar 2026 11:40:10 +0000

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Key takeaways:

AI amplifies whatever you feed it, including bad ideas.
Human wisdom and context are irreplaceable by AI.
Ask AI questions that bring you closer to your human felt sense.
Validate your core offer with paying clients first.
Seek mentorship to cut through noise and focus on signal.

Sound bites:
"Human wisdom is irreplaceable."
"Use AI to find your felt sense."
"Beware of amplifying dissonance."

Time stamps:
00:00 The Risks of Using ChatGPT for Business Strategy
01:04 Real-Life Example: Four Months Wasted on the Wrong Idea
01:59 The Pitfall of Surface-Level Questions to AI
02:54 AI Amplifies Bad Ideas Without Wisdom
03:50 The Value of Human Experience and Context
05:36 Why AI Validation Can Lead to Poor Outcomes
06:35 Using AI to Find Your Deeper Human Wisdom
07:25 The Importance of Validating Core Offers with Clients
08:25 Final Advice: Seek Mentorship and Own Your Strategy

Breaking Patterns | BTS: Building A $1m Per Year Solo Coaching Biz

Joel Burgess — Fri, 24 Oct 2025 09:18:56 +0100

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Key takeaways:

The most important skill is your capacity to hold tension.
Life and business are inherently filled with tension and challenges.
Increased capacity leads to greater awareness and choice.
Holding tension allows for long-term growth over short-term satisfaction.
Physical capacity can be expanded by intentionally seeking discomfort.
Mental capacity involves building systems for clarity and focus.
Emotional capacity requires feeling unfelt emotions to break patterns.
Energetic capacity is about setting boundaries and living with integrity.
Success is determined by the ability to hold tension without collapsing.
Reflect on where you are collapsing into confusion or overwhelm.

Sound bites:

"I had zero capacity."

"I couldn't hold the tension."

"I focus on one thing a day."

Time stamps:

00:00 The Importance of Holding Tension

02:56 Personal Journey: From Collapse to Capacity

05:53 Expanding Capacity: Four Planes of Growth

08:53 Practical Strategies for Holding Tension

BTS: Building A $1m Per Year Solo Coaching Biz | Breaking Patterns

Joel Burgess — Mon, 20 Oct 2025 13:45:20 +0100

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Key takeaways:

Pattern spotting and breaking are crucial for success.
Many coaches struggle with the feast or famine cycle.
Taking responsibility for results is essential.
Challenges are a natural part of life.
Awareness of patterns can unlock change.
Fear often drives us away from our goals.
The truth can be uncomfortable but liberating.
Choosing to lean into fear can lead to growth.
Commitment and consistency are key to success.
Life is about embracing patterns and breaking them.

Sound bites:

"The skill of pattern spotting is invaluable."

"Dig deeper to understand your patterns."

"I am not here to play small."

Time stamps:

00:00 The Power of Pattern Spotting

05:48 Breaking the Cycle of Feast and Famine

11:14 Embracing Change and Trusting the Process

BTS: Building A $1m Per Year Solo Coaching Biz | Success Hack

Joel Burgess — Fri, 17 Oct 2025 11:50:34 +0100

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Key takeaways:

I use my emotions as a barometer for my thinking.
If my emotions are unwanted, I cannot trust my thoughts.
Do the opposite of what your thoughts are telling you.
Lead with your body and the mind will follow.
Awareness, choice, trust.
It will change your life.
Going to the root cause, the emotion is far more powerful.
So many people are overthinking everything.
If you really embody it over the next week, it will change your life.
I feel proud, I feel confident, alive.

Sound bites:

"I feel proud, I feel confident, alive."

"Awareness, choice, trust."

"It will change your life."

Time stamps:

00:00 Transforming Through Emotions

04:03 The Power of Awareness, Choice, and Trust

BTS: Building A $1m Per Year Solo Coaching Biz | Turning Pro

Joel Burgess — Wed, 15 Oct 2025 13:29:22 +0100

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Key takeaways:

Life may seem boring on the outside, but it can be fulfilling inside.
The shift from amateur to pro simplifies life, bringing clarity and purpose.
Resistance manifests as fear, procrastination, and self-doubt.
Pros lean into resistance, while amateurs avoid it.
Starting is the key to success; perfect conditions don't exist.
Amateurs talk; pros take action without hesitation.
Taking ownership is crucial for personal growth and success.
Living a pro life may look boring, but it's full of meaning.
Deciding to turn pro is a transformative moment.
Identity capital and capacity are essential for achieving goals.

Sound bites:

"Life looks boring on the outside."

"Resistance is fear in a fancy dress."

"Starting is the perfect condition."

Time stamps:

00:00 The Boring Yet Aligned Life

03:28 From Amateur to Pro: The Mindset Shift

06:43 Understanding Resistance and Its Forms

10:19 The Pro's Approach: Consistency and Ownership

13:15 Living with Purpose: The Decision to Turn Pro

16:15 The Real Work: Capacity and Identity Capital

BTS: Building A $1m Per Year Solo Coaching Biz | Identity Capital

Joel Burgess — Fri, 10 Oct 2025 14:43:57 +0100

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Key takeaways:

I used to be someone who snoozed for two, three hours.
Now I wake up between 4.30 and 5.
My stock price was tanking.
Identity capital is built on who you are when no one is watching.
I build spiritual calluses through hard workouts.
We are in a comfort crisis.
Seek out discomfort actively.
Build your confidence by doing hard things.
Who are you when no one's watching?
Life gets good when you turn pro.

Sound bites:

"My stock price was tanking."

"We are in a comfort crisis."

"100k a month it's coming."

Time stamps:

00:00 Transforming Identity: From Snooze to Success

03:40 Building Identity Capital Through Hardship

07:07 Embracing Discomfort for Growth

8 Mindset Shifts to Build a Profitable Coaching Business

Joel Burgess — Thu, 02 Oct 2025 15:50:01 +0100

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Key takeaways:

The mindset of a coach significantly impacts their success.
Free and profitable coaches prioritize spending money to save time.
Websites can be a distraction; focus on creating assets instead.
Saying no to misaligned clients can attract better opportunities.
Clients should be drawn to you, not the other way around.
Retention of clients is more profitable than constant acquisition.
Pricing should reflect the value provided to clients, not personal worth.
Systems and structure can enhance creative flow and productivity.
Leverage content creation to maximize reach and efficiency.
Specificity in marketing helps to stand out and attract the right audience.

Sound bites:

"It's not about effort, it's about output."

"A website is clunky, it does nothing."

"Flow plus systems equals freedom."

Time stamps:

00:00 Mindset Shift: From Busy to Profitable Coaching

03:48 The Importance of Delegation and Assets

06:35 Aligning with Dream Clients

10:07 The Power of Client Retention

12:57 Pricing Based on Value, Not Self-Worth

16:15 Leveraging Systems for Freedom

17:42 Specificity in Marketing and Content Creation

Emotions Are Blocking Your $20K/Month Coaching Biz

Joel Burgess — Wed, 01 Oct 2025 15:24:35 +0100

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Key takeaways:

Building a coaching business can be simple and predictable.
Emotions can complicate business decisions.
Persistence is key to long-term success.
Focus on inputs rather than just financial goals.
Understanding conversion rates is crucial for growth.
Business is a game that requires strategic thinking.
Tracking inputs helps in maintaining high standards.
Emotional detachment allows for clearer decision-making.
The quality of offers and messaging impacts conversion rates.
Enjoying the process leads to greater consistency.

Sound bites:

"Business is a game."

"We need some way of inviting them."

"Business is actually very simple."

Time stamps:

00:00 The Simplicity of Building a Coaching Business

03:47 Understanding Inputs and Conversion Rates

07:18 The Emotional Aspect of Business

BTS Launch: Building A $1m Per Year Solo Coaching Biz | Conviction

Joel Burgess — Tue, 30 Sep 2025 13:33:47 +0100

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Key takeaways:

Don't stop; when you make that decision, everything changes.
Removing options clarifies your path.
Being unemployable can be a strength.
Success is about letting go, not just striving.
Adversity can fuel your conviction.
Belief in oneself is crucial for success.
Documenting your journey can inspire others.
Transparency in business builds trust.
Milestones are just markers on the journey.
It's time to step into your full potential.

Sound bites:

"Don't stop, there's no failure."

"I've been at the rock bottom."

"Let's fucking go!"

Time stamps:

00:00 The Power of Decision and Belief

04:22 Overcoming Adversity and Building Conviction

05:46 Documenting the Journey to Success

Truth Slaying: The Secret to Retaining High-End Clients

Joel Burgess — Mon, 29 Sep 2025 15:01:25 +0100

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Key takeaways:

Retention is more valuable than client acquisition.
Truth slaying helps in retaining high-quality clients.
Coaches should challenge clients to find their true desires.
Radical honesty leads to personal freedom and growth.
Compassionate truth can change behaviors.
Being a truth compass is essential for coaches.
Self-awareness is key to guiding clients effectively.
Performance often masks true desires in clients.
Lying to ourselves hinders personal development.
The journey of seeking truth is ongoing and challenging.

Sound bites:

"I kept challenging him."

"Start slaying truth."

"Act as that truth compass."

Time stamps:

00:00 The Game of Retention vs. Acquisition

06:49 Truth Slaying: The Path to Client Retention

11:15 Radical Honesty: Transforming Relationships and Behavior

If I Lost It All... Here's What I’d Do To Get To $20k/Mo

Joel Burgess — Tue, 01 Jul 2025 12:35:32 +0100

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Key takeaways:

Leverage negative thinking for growth.
Focus on building effective systems.
Balance short-term needs with long-term goals.
Define your offer and messaging clearly.
Create high-reward offers to attract clients.
Sales is about transferring conviction.
Recurring revenue provides business stability.
Automate and delegate to increase efficiency.
Content strategy is key for client engagement.
Stay consistent and aligned with your business vision.

Sound bites:

"Chop wood and carry water."

"Quit the niche drama."

"Sales is a transfer of conviction."

Time stamps:

00:00 Harnessing the Power of Negative Thinking

03:30 Building Effective Systems for Success

06:35 The Trademark Week: Balancing Short and Long-Term Goals

09:30 Crafting Your Offer and Messaging

12:38 Creating High-Reward Offers and Unique Mechanisms

15:46 Running Client Campaigns and Building Authority

19:12 Transitioning from Clients to Raving Fans

22:10 Establishing a Product Pyramid Ecosystem

24:57 Stacking Recurring Revenue for Stability

28:18 Building an Authority Flywheel

31:03 Implementing a Content Strategy for Growth

34:05 Automating and Delegating for Business Efficiency

The Advice I Hated… That Made Me £50K

Joel Burgess — Fri, 13 Jun 2025 10:12:54 +0100

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⁠https://www.instagram.com/masteryourdigitalbusiness/⁠

Key takeaways:

The three words that changed my business are 'It all works.'
Alignment is more important than the action itself.
Life should come before business for sustainable success.
A relaxed coach attracts more clients.
Not all money is meant for every coach.
Focus on building recurring revenue instead of chasing clients.
Retention of clients is more valuable than acquisition.
Create content that serves your clients first.
Use case studies to market effectively.
The Authority Flywheel promotes lead efficiency over volume.

Sound bites:

"It all works."

"A relaxed coach is a magnetic coach."

"Not all money is meant for me."

Time stamps:

00:00 Unlocking Business Success: The Three Words

03:01 The Importance of Alignment in Business

06:14 Bro Coach vs. Heart-Led Coach: A New Paradigm

12:13 The Authority Flywheel: Building Sustainable Growth

18:03 Creating a Sacred Tribe: Retention Over Acquisition

The Business of Consciousness: Why AI, Systems & Simplicity Matter Now

Joel Burgess — Sat, 07 Jun 2025 10:35:41 +0100

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⁠https://www.linkedin.com/in/lauraallencoach/⁠

Key takeaways:

The journey to Ericeira was driven by a search for community.
Synchronicities played a key role in their connection.
Brotherhood and community are essential for personal growth.
Systems can significantly enhance business efficiency.
AI can be a powerful tool for coaches when used correctly.
Authenticity is crucial in the coaching industry.
Social media is a vital tool for impact and connection.
The coaching market is poised for significant growth.
Embracing change is necessary for personal and professional development.
Quality of life can be improved through effective systems.

Sound bites:

"You can make it way more fun."

"It's all about framing it."

"If not now, when?"

Time stamps:

00:00 The Journey to Ericeira

06:39 Synchronicities and Connections

12:34 Exploring Consciousness and Brotherhood

18:28 The Power of Systems in Business

24:44 AI and Authenticity in Coaching

33:48 Leveraging Systems for Client Engagement

40:21 The Role of Social Media in Coaching

42:16 The Future of Coaching and Consciousness

50:36 The Importance of Authenticity in Coaching

54:29 Building Sustainable Coaching Systems

She 10X’d Her Income by Doubling Down on THIS

Joel Burgess — Fri, 06 Jun 2025 09:27:09 +0100

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Key takeaways:

Laura helps small business owners and startups as a coach.
Before joining, Laura felt isolated and lacked systems.
She experienced a significant increase in sales after joining the program.
Confidence and self-awareness improved through coaching.
Community support is crucial for overcoming challenges.
Taking bold actions led to record sales for Laura.
Identifying and overcoming fears is essential for growth.
Clarity can lead to quick action and results.
Investing in coaching has consistently led to success for Laura.
Joining a supportive community can transform your business.

Sound bites:

"I felt very lonely, very isolated."

"I had a really big leap in my sales."

"It's epic to have you on board as well."

Time stamps:

00:00 Introduction to Laura's Journey

03:25 Challenges Before Joining the Coaching Program

07:21 Transformative Results and Internal Shifts

10:09 Community Support and Insights from ECC

13:23 Final Thoughts and Encouragement to Join

How to Turn Client Work Into Evergreen Content that Sells for You (AI Hack)

Joel Burgess — Tue, 27 May 2025 06:47:25 +0100

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Key takeaways:

What got you here won't get you there.
Many coaches experience feast and famine cycles.
Heroic energy can lead to burnout.
Building systems is essential for scaling.
Content should be aligned with business goals.
Creating assets can generate leads and clients.
Automation can streamline client engagement.
A structured workflow can simplify business operations.
Letting go of old methods is necessary for growth.
Real leverage comes from building a sustainable business model.

Sound bites:

"This is all fixable."

"We will not grow into pain."

"That's what I call real leverage."

Time stamps:

00:00 The Transition from Hustle to Strategy

03:41 Building Sustainable Systems for Growth

07:19 Creating Evergreen Assets for Consistent Income

The Most Easeful Way to $20K/Month as a Coach (New Authority FlyWheel Model)

Joel Burgess — Fri, 23 May 2025 10:47:24 +0100

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Key takeaways:

You can build a highly profitable coaching business without being glued to your phone.
The biggest mistake coaches make is focusing on the wrong clients.
Building a beautiful garden attracts clients instead of chasing them.
The authority flywheel aligns content, delivery, and sales.
Creating a trademark week helps balance short-term and long-term goals.
Client retention is crucial for sustainable income.
Systems free you to express and serve more effectively.
A relaxed coach is more attractive to potential clients.
Working backwards from your offer creates a clear customer journey.
Co-creating systems can significantly enhance your coaching business.

Sound bites:

"The authority flywheel is an ecosystem"

"We work backwards from the offer"

"A relaxed coach is a magnetic coach"

Time stamps:

00:00 Building a Profitable Coaching Business

03:29 The Biggest Mistake Coaches Make

06:24 The Authority Flywheel System

09:57 The Weekly Demand Loop

13:19 Systemizing Your Brilliance

16:15 Invitation to Co-Create Systems

I Made $250K Selling Life Coaching With a Google Doc (No Sales Calls)

Joel Burgess — Thu, 22 May 2025 13:37:57 +0100

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Key takeaways:

You can sell high-ticket coaching without sales calls.
A sales doc serves as a confirmation rather than a conversion tool.
Understanding your audience is crucial for effective marketing.
The position of the sales fulcrum determines your selling success.
Creating content is more valuable than spending time on sales calls.
Emotional resonance is key to connecting with clients.
You need to sell your unique mechanism in a saturated market.
The authority flywheel helps convert leads into clients efficiently.
Building trust is more important than lead volume.
Assess your readiness before moving to sales without calls.

Sound bites:

"You don't need enrollment calls to sell coaching."

"When someone's ready, they don't need to be convinced."

"The goal is to capture, nurture, and compound trust."

Time stamps:

00:00 Introduction to Soulful Sales

03:31 The Sales Fulcrum Explained

06:24 Understanding the Three Sales

09:20 Building Connection and Trust

13:16 Key Assets for Driving Sales

16:07 The Authority Flywheel in Action

19:03 Determining Readiness for Sales Docs

How to Build a Cult-Like Following (That Buys Everything You Create)

Joel Burgess — Fri, 02 May 2025 11:18:14 +0100

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⁠https://www.instagram.com/sofiavoncelsing/⁠

Key takeaways:

What do names like Brené Brown owe their success?
You could build your own conscious cult.
Communities are not a quick fix.
A community is built on relationship.
I just need the right 100.
Building a community first and your offer second.
Start with one-to-one coaching.
Your transmission is about connecting at the level of the heart.
Create an identity shift for your audience.
Celebrate progress no matter how small.

Sound bites:

"You could build your own conscious cult."

"Communities are not a quick fix."

"A community is built on relationship."

"I just need the right 100."

"Start with one-to-one coaching."

"Create an identity shift for your audience."

"Celebrate progress no matter how small."

Time stamps:

00:00 Building a Conscious Cult: The Foundation of Community

05:11 Mindset for Community Building: Commitment and Connection

09:46 Launching Your Community: Strategies for Success

15:01 Marketing Your Movement: The Authority Flywheel

19:47 Creating a Unique Framework: Identity and Aspirational Goals

25:07 Rituals for Retention: Building a Lasting Community

29:48 Choosing Your Path: Options for Coaches

From £0 Months to Sold Out Retreats (Sofia’s Coaching Breakthrough)

Joel Burgess — Mon, 28 Apr 2025 08:31:30 +0100

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Key takeaways:

I help my clients with a wider range of things.
To find sustainability in their lives, in their careers.
To become kinder to themselves.
I did not feel like the same person when I left.
I feel more confident.
I started doing more work within.
It can be really lonely to run a business.
Having a community is super valuable.
Go for it. Without a doubt.

Sound bites:

"I feel more confident."

"I really love it."

"Go for it. Without a doubt."

Time stamps:

00:00 Introduction to Wellbeing and Performance Coaching

02:36 Challenges and Obstacles in Business

05:55 Transformative Experiences and Internal Shifts

09:49 External Business Growth and Success

12:21 The Importance of Community and Support

16:24 Who Should Join the ECC?

This Is Why People Say "I’m Saving Up to Work With You"

Joel Burgess — Thu, 24 Apr 2025 12:44:49 +0100

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Key takeaways:

Impatience can lead to poor decisions in coaching.
Building a sustainable business takes time and effort.
Consistency in messaging builds trust with clients.
Creating a movement attracts clients to your message.
Personal growth is essential for effective coaching.
Systems are crucial for managing client relationships.
Empowering clients leads to better outcomes.
Leadership in coaching is about authenticity.
You attract clients based on who you are.
Coaching is a long-term career path.

Sound bites:

"I was really, really impatient."

"Systems do the heavy lifting."

"You attract who you are."

Time stamps:

00:00 The Impatience Trap in Coaching

05:26 Building a Sustainable Coaching Business

11:23 The Power of Consistency and Patience

16:04 Empowering Clients and Building Trust

20 Brutal Truths About Coaching in 20 Minutes

Joel Burgess — Tue, 22 Apr 2025 11:21:13 +0100

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Key takeaways:

Your income ceiling is tied to your sense of safety.
Urgency in decision-making often stems from ego, not intuition.
Transform nervous energy into service to overcome anxiety.
Desire without need empowers your actions.
Investments should come from a place of empowerment, not desperation.
Pure intention alleviates the burden of client results.
Body awareness can lead to better decision-making than overthinking.
Busy schedules do not equate to productivity.
Client retention is more valuable than constant client acquisition.
Authentic content creation stems from living your truth.

Sound bites:

"Turn your nervous into service."

"Desire without need is power."

"Busy does not equal productive."

Time stamps:

00:00 The Journey of Building a Coaching Business

03:25 Inner Game: Overcoming Income Ceilings

06:49 The Power of Intention and Service

09:38 Shifting from Client Acquisition to Retention

13:05 The Importance of Systems in Business

15:56 Content Creation: Sharing Your Truth

19:20 Embracing Natural Rhythms in Business

Still Chasing Tactics? Try This Instead

Joel Burgess — Wed, 09 Apr 2025 11:10:41 +0100

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Key takeaways:

Those who succeed live by first principles.
Embrace tough days to build resilience.
Emptiness allows for inspiration to flow.
Manifestation is about being, not having.
Effortless action leads to greater productivity.
Trust your body as a guide for awareness.
Radical honesty is essential for growth.
Consistency is key; never do it twice in a row.
Systems are crucial for achieving goals.
Our power resides in the present moment.

Sound bites:

"Those that struggle chase tactics."

"It is be, do, have."

"Never twice in a row."

Time stamps:

00:00 The Journey of Success: Principles Over Tactics

03:22 Embracing the Tough Days: Building Resilience

06:37 The Power of Emptiness: Finding Space for Inspiration

09:28 Being, Doing, and Having: The Manifestation Process

12:39 Effortless Action: The Tao of Non-Force

15:59 The Body as a Tool: Trusting Your Emotions

19:12 Radical Honesty: The Key to Growth

22:09 Consistency and Systems: The Foundation of Success

Why You Don’t Feel Safe Succeeding

Joel Burgess — Fri, 04 Apr 2025 13:46:30 +0100

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Key takeaways:

No strategy will outperform the system of our nervous system.
Our nervous system connects our body and brain, influencing our success.
Feeling unsafe at higher levels of success can lead to self-sabotage.
Awareness of our patterns is crucial for breaking through income ceilings.
Training the nervous system to feel safe at higher success levels is essential.
Containment of feelings is a key to increasing capacity.
Breathwork is vital for transformation and regulation.
Finding the sweet spot between stretch and stress is crucial for growth.
Community and connection can help regulate our nervous system.
The ACT model emphasizes awareness and choice for personal transformation.

Sound bites:

"No strategy will outperform this one system."

"Contain the feeling while having it."

"Stretch versus stress is key to success."

Time stamps:

00:00 Unlocking Success Through the Nervous System

03:26 Breaking Through Income Ceilings

06:33 Increasing Capacity and Self-Regulation

09:49 Tools for Regulating the Nervous System

13:24 The ACT Model: Awareness, Choice, Transformation

Low momentum? Watch THIS!

Joel Burgess — Thu, 03 Apr 2025 10:20:03 +0100

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Key takeaways:

Rebuilding momentum requires a gentle approach after a break.
It's natural to feel low momentum after time away from work.
Focus on inputs, not outputs, to regain control.
Life is cyclical; there are peaks and troughs.
Create a flow formula to identify what helps you feel in flow.
The five C's are cultivate, create, coach, connect, and celebrate.
Design your environment to support your goals.
Outsource willpower to your environment for better results.
Lead with your body to overcome mental blocks.
Recognize and manage negative thoughts with compassion.

Sound bites:

"Do more of what got you to the peak."

"Create a path to your actual goals."

"The wolf that you feed will win."

Time stamps:

00:00 Rebuilding Momentum After a Break

06:33 The Importance of Inputs Over Outputs

13:57 The Five C's for Building Momentum

18:14 Creating a Path to Higher Goals

20:31 Leading with the Body, Not the Mind

25:19 Feeding the Right Wolf: Managing Negative Thoughts

STOP Using Sales Funnels (The Market Has Changed…)

Joel Burgess — Wed, 02 Apr 2025 09:59:13 +0100

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⁠https://www.linkedin.com/in/benjamin-debord-a5a40b137/⁠

Key takeaways:

Many coaches struggle due to outdated marketing tactics.
The market is filled with skepticism and get-rich-quick schemes.
Building trust is essential for long-term success.
The authority flywheel focuses on compounding trust.
Authenticity and service are key to attracting clients.
Traditional funnels are no longer effective.
Value-driven marketing leads to better client relationships.
Trust is the most valuable currency in business.
Slow sales through trust-building are more effective.
This new approach aligns with the current market needs.

Sound bites:

"We are currently in a trust recession."

"The old way is dead."

"It's about compounding trust."

Time stamps:

00:00 STOP Using Sales Funnels (The Market Has Changed…)

I Lost My Job… Then Built a Thriving Coaching Business in 6 Months

Joel Burgess — Wed, 05 Mar 2025 07:12:13 +0000

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Connect with Joel here:

⁠https://www.linkedin.com/in/alexandra-dodu/⁠

Key takeaways:

Ben DeBord is a leadership development coach based in Richmond, Virginia.
He faced challenges in delivering for clients and establishing an online presence.
The quote 'We don't rise to the level of our motivation' resonated with him.
Investing in coaching was an edgy decision due to financial uncertainty.
Community support was crucial for his emotional well-being as a solopreneur.
He gained a better understanding of marketing and client enrollment.
Nina's guidance helped him identify and overcome limiting beliefs.
He experienced significant growth in client numbers during the program.
The unique framework for success helped him articulate his offerings better.
He encourages others to take the leap and invest in their coaching journey.

Sound bites:

"I lost my job very unexpectedly."

"I finally have met so many clients."

"What have you got to lose?"

Time stamps:

00:00 Introduction to Leadership Coaching

03:42 Challenges Faced by Coaches

06:23 Emotional Shifts and Community Support

10:12 Business Transformations and Client Enrollment

13:08 Unexpected Insights and Resources

14:23 Advice for Prospective Clients

Coaching Demo: Separating The Two Selves

Joel Burgess — Fri, 28 Feb 2025 14:18:09 +0000

Connect with Alexandra:

Connect with Joel here:

Key takeaways:

Clarity on what holds you back can lead to empowerment.
Self-sabotage often stems from deep-rooted beliefs.
ADHD can complicate the entrepreneurial journey.
Emotional responses can reveal underlying fears.
Engaging with the inner critic can foster self-awareness.
Embodiment practices can enhance emotional regulation.
Grounding techniques help in managing anxiety.
Awareness of feelings is the first step to change.
Setting intentions can guide creative processes.
Embracing readiness to serve is crucial for growth.

Sound bites:

"I feel like maybe an imposter."

"It's aggressive. It's aggressive."

"I can allow myself to go at my own pace."

Time stamps:

00:00 Identifying Barriers to Success

03:26 Understanding Self-Sabotage and ADHD

06:34 Exploring Emotional Responses

09:26 Dialogue with Inner Critic

12:36 Embodiment and Self-Compassion

16:21 Grounding and Expansion Techniques

18:55 Awareness, Choice, and Trust Model

22:04 Integrating Insights for Action

You’re Closer Than You Think—Here’s What to Do Next

Joel Burgess — Fri, 28 Feb 2025 13:04:06 +0000

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Key takeaways:

If you find yourself doing all the things, yet struggling, this video is for you.
Many people experience a pattern of success followed by self-sabotage.
Our nervous system has a safe zone for both struggle and abundance.
Success does not have to come from stress and grind.
Embracing ease and flow can lead to greater success.
Asking how you would be if you were already successful can shift your mindset.
Awareness of our emotional state is crucial for personal growth.
Choice is about creating the life you want based on your awareness.
Trusting the process is essential for long-term success.
A relaxed state can enhance creativity and productivity.

Sound bites:

"Awareness, choice, trust"

"A relaxed coach is a magnetic coach"

"Everything is going to change"

Time stamps:

00:00 Breaking Free from Self-Sabotage

03:24 Embracing Ease and Flow

06:45 The Power of Awareness and Choice

10:23 Trusting the Process of Change

The 3 Words That Will DOUBLE Your Coaching Revenue

Joel Burgess — Fri, 28 Feb 2025 07:01:09 +0000

Connect with Joel here:

⁠https://www.instagram.com/bolton/⁠

Key takeaways:

Doubling revenue is possible with the right mindset.
Control can hinder business progress if not managed.
Balancing short-term and long-term goals is crucial.
Working with a coach provides clarity and focus.
Masculinity practices help in achieving stillness.
Embracing discomfort leads to personal growth.
Letting go of control can enhance business capacity.
Nature teaches us about patience and trust.
Taking action is more important than perfection.
Finding rhythm in work can reduce overwhelm.

Sound bites:

"My business feels totally out of control."

"Working with a coach grounds me."

"Losing control, finding my ground."

Time stamps:

00:00 Introduction to Doubling Revenue

03:31 The Tension of Control vs. Action

06:25 Creating a Rhythm in Business

09:27 The Importance of Coaching

12:59 Masculinity Practices and Stillness

14:50 Embracing Mayhem and Trusting the Process

Dan Bolton: The Truth About 7-Figure Flow

Joel Burgess — Thu, 27 Feb 2025 06:15:20 +0000

Connect with Dan here:

Connect with Joel here:

⁠https://www.instagram.com/a.visionnaire/⁠

Key takeaways:

Asking for help is a journey that requires vulnerability.
Self-neglect can stem from a desire to help others.
Finding balance in relationships is crucial for personal well-being.
The best version of ourselves is the greatest gift we can offer others.
Trusting oneself is essential for navigating life's challenges.
Coaching is about facilitating self-discovery, not just providing answers.
Humility is a key trait for effective coaching and leadership.
Each person's path is unique and should be embraced.
Simplicity is often overlooked in the pursuit of success.
Creating a business that serves you is vital for long-term fulfillment.

Sound bites:

"Trust your gut. You know what to do."

"Be here now."

"What do you think you should do?"

Time stamps:

00:00 The Journey of Asking for Help

06:37 Finding Balance in Service and Self-Care

12:19 Authenticity in Coaching and Business

18:25 The Power of Self-Responsibility

24:09 Embracing Client Journeys and Failures

35:32 Detachment in Coaching: Balancing Care and Responsibility

39:26 The Art of Asking Questions: Uncovering Deeper Insights

44:45 Trusting Your Intuition: The Path to Authenticity

51:05 Simplicity in Business: Designing for Personal Fulfillment

55:44 Embracing Your Unique Path: Escaping the Matrix

01:02:07 The Power of Presence: Being Here Now

FIRST £10K Month in 3.5 Weeks: The ONE Shift That Changed Everything

Joel Burgess — Mon, 24 Feb 2025 15:36:16 +0000

Connect with Avi here:

Connect with Joel here:

Key takeaways:

Avi Adroni helps creative entrepreneurs tap into an abundance mindset.
Consistency in sales and self-belief were major challenges for Avi.
Joining a supportive community can significantly impact business growth.
The concept of 'turning nervous into service' transformed Avi's approach to sales.
Avi achieved his first 10K month after joining the coaching program.
Self-belief and valuing one's work are crucial for success.
Spirituality plays a significant role in Avi's coaching philosophy.
Avi encourages others to join the coaching community for growth.
The importance of being bold and direct in coaching conversations.
Avi feels a deep connection to the spiritual aspect of coaching.

Sound bites:

"Turn nervous into service."

"I hit my first 10 K month!"

"Join now!"

Time stamps:

00:00 Introduction to Abundance Mindset Coaching

03:31 Overcoming Challenges and Initial Shifts

07:04 Experiencing Growth and Community Support

10:24 Spirituality in Coaching and Final Thoughts

Why Amazing, Highly Qualified Coaches Who Deserve ALL The Success Struggle in Their Business… Clue

Joel Burgess — Thu, 13 Feb 2025 08:51:17 +0000

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Key takeaways:

Many coaches struggle due to lack of business knowledge.
Focusing on the wrong things can hinder success.
Building a solid offer is crucial for growth.
Investing in marketing agencies too early can lead to debt.
Mastering enrollment processes is essential for coaches.
The basics of coaching should be prioritized over fancy tools.
Understanding your audience deeply is key to success.
Testing and iterating are important for finding clarity.
Community support can help coaches avoid common mistakes.
Financial freedom is achievable with the right foundations.

Sound bites:

"The offer is so much of the work."

"It's the basics that got me here."

"I just want to help coaches succeed."

Time stamps:

00:00 The Struggles of Coaches in Business

11:01 Foundations for Coaching Success

How To Be So Good At Coaching Clients Stay With You For YEARS

Joel Burgess — Wed, 12 Feb 2025 09:11:51 +0000

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Key takeaways:

Coaching success starts with self-awareness and inner work.
Having a coach is essential for personal and professional growth.
Seeing clients as their potential selves can lead to significant shifts.
Embodiment practices enhance intuition and coaching effectiveness.
Silence in coaching allows clients to connect with their intuition.
Challenging clients is necessary for their growth and accountability.
Life should be viewed as a continuous practice for coaches.
Coaching better clients leads to better coaching experiences.
Surprising clients with thoughtful gestures strengthens relationships.
Having fun in coaching can facilitate deeper change.

Sound bites:

"Get a coach."

"Hold silence."

"Have fun."

Time stamps:

00:00 Building a Sustainable Coaching Business

03:28 The Importance of Self-Work in Coaching

06:37 Seeing Potential in Clients

09:27 Embodiment and Intuition in Coaching

13:06 The Power of Silence in Coaching

16:08 Challenging Clients for Growth

19:00 Practicing Life as a Coach

You’re Not Authentic—You’re Just Scared to Sell

Joel Burgess — Sat, 08 Feb 2025 12:33:36 +0000

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Key takeaways:

Authenticity is a skill that can be developed.
Modeling others can help you find your unique voice.
Embrace discomfort as part of the creative process.
Volume in content creation is more important than quality at first.
It's okay to fail; keep trying different approaches.
Trust in your own story and experiences.
Public speaking gets easier with practice and preparation.
Finding your voice takes time and effort.
Combining strategy with authenticity is key to success.
Put yourself out there and learn from the process.

Sound bites:

"Authenticity is a skill, not innate."

"Honor the suck, put in the reps."

"Trust in your truth and your story."

Time stamps:

00:00 The Skill of Authenticity

04:42 Modeling and Finding Your Voice

08:56 Stages of Content Creation

13:23 Embracing Discomfort and Authenticity

What WATER Can Teach Us About Growing a Business and Living a Good Life ❤️

Joel Burgess — Fri, 07 Feb 2025 15:58:21 +0000

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Key takeaways:

Humility is essential for personal and business growth.
Laying low allows opportunities to come to you.
Giving without expectation leads to abundance.
Full immersion in activities enhances experiences.
Consistency is key to achieving long-term goals.
Yielding can lead to finding the path of least resistance.
Nature's giving nature teaches us about abundance.
Being present with others fosters genuine connections.
Water's adaptability is a model for personal growth.
Embracing the lessons from nature can enrich our lives.

Sound bites:

"All streams lead to the sea."

"Consistency cuts through rock."

"Sending you so much love."

Time stamps:

00:00 Introduction to Water's Wisdom

02:03 The Power of Humility

07:01 The Art of Giving

09:44 Full Immersion in Life

13:03 The Strength of Yielding

If I Was to Build a Community From Scratch this is What I'd Do 👆 Ps If You Want the Magnetic

Joel Burgess — Mon, 03 Feb 2025 13:07:46 +0000

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Key takeaways:

Building a community can drastically change your life.
Sustainability and stability are crucial for coaching success.
Selling the outcome is more effective than selling the community.
Community building requires intentionality, strategy, and persistence.
Master one-to-one coaching before launching a community.
In-person events foster deeper connections within a community.
Surprise and delight your community members to enhance engagement.
Co-creation with community members leads to a stronger culture.
Retention is more important than acquisition in community building.
Create offers that you would want to see in the marketplace.

Sound bites:

"Sell the outcome, not the community."

"A cake baked together tastes sweeter."

"Consistency and persistence are key."

Time stamps:

00:00 The Power of Community Building

03:30 Mistakes Coaches Make in Community Building

06:45 Stages of Building a Community

16:14 Marketing and Filling Your Community

23:24 Delivery and Retention Strategies

How I Manifested My Dream Life with These 8 Steps [ZERO Effort]

Joel Burgess — Fri, 31 Jan 2025 07:06:09 +0000

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Key takeaways:

Manifestation is about who you are, not what you do.
Trying too hard can push your desires away.
Emptiness is crucial for effective manifestation.
Aligning with compassion enhances your manifestation power.
Maximize what you already have to attract more.
Living with childlike wonder opens up possibilities.
Asking for what you want is essential.
Act as if your desires are already fulfilled.
Receiving requires listening to your intuition.
Creating systems can help turn your dreams into reality.

Sound bites:

"We attract essentially who we are."

"The universe is always listening."

"It is done. It is done. It is done."

Time stamps:

00:00 Introduction to Manifestation

03:32 Understanding Manifestation Mistakes

06:47 The Essence of Manifestation

09:42 Three Major Blockages to Manifestation

12:34 Eight Ingredients for Effective Manifestation

37:00 Final Thoughts and Call to Action

Compassion Creates Clients [Ask Yourself THIS Everyday]

Joel Burgess — Wed, 29 Jan 2025 11:44:04 +0000

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Key takeaways:

Building a coaching business is fundamentally simple.
Struggles often stem from forgetting the core purpose of coaching.
Selfless service leads to fulfillment and success.
True compassion involves giving without expectation.
Aligning with compassion can transform your coaching practice.
Daily reflection on how to serve can enhance your life.
Ego can hinder genuine service and connection.
Compassionate actions can be small but impactful.
Work fueled by compassion feels effortless and rewarding.
You can succeed in coaching without manipulation or tactics.

Sound bites:

"Work does not feel like work with me."

"You don't need to manipulate."

"Get in the flow of compassion."

Time stamps:

00:00 Rediscovering the Heart of Coaching

03:38 The Power of Selfless Service

07:01 Aligning with Compassion in Business

From Strangers to Clients in Days: Cracking The Connection Code

Joel Burgess — Sat, 28 Dec 2024 11:13:20 +0000

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Key takeaways:

Authenticity is key to successful coaching.
Connection with clients starts with self-connection.
The three levels of connection are heart, head, and hands.
Empathy is crucial in understanding client needs.
Your audience is the hero of their own journey.
Simplifying content helps clients focus on what matters.
Engaging storytelling can resonate with clients.
Understanding the levels of awareness in your audience is essential.
Embrace your quirks to attract your ideal clients.
Building trust is foundational in coaching relationships.

Sound bites:

"The less you do, the more you be."

"Connection is our natural state."

"Your audience is the hero of the journey."

Time stamps:

00:00 Authenticity in Coaching: A Personal Journey

05:53 The Essence of Connection: Heart, Head, and Hands

16:20 Finding Your Niche: You Are Your Niche

20:49 Engaging at the Level of the Head: Meeting Clients Where They Are

31:30 Simplifying Success: Connecting at the Level of the Hands

The #1 Mistake Coaches Make When Choosing Their Niche

Joel Burgess — Fri, 13 Dec 2024 11:56:24 +0000

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Key takeaways:

If you're struggling with messaging, this video is for you.
Understanding what your audience truly wants is crucial.
Many coaches project their own needs onto their audience.
The journey of self-discovery is essential for effective coaching.
Meeting your audience where they are is key to connection.
The 'curse of knowledge' can hold coaches back.
Selling before building is a common mistake.
Fear can be a sign of what to lean into.
Finding your Ikigai is a process, not an overnight success.
Building genuine connections leads to influence and authority.

Sound bites:

"This video is for you."

"What do they want?"

"Sell before building."

Time stamps:

00:00 Struggling Coaches: Finding Your Voice

03:36 The Journey of Self-Discovery

07:12 Meeting Your Audience Where They're At

10:10 The Courage to Sell Before Building

10:55 Building Connections for Influence and Authority

Transform Your Business in 4 Weeks (The Art of Connection)

Joel Burgess — Wed, 11 Dec 2024 12:26:41 +0000

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Key takeaways:

Many coaches struggle with marketing and feel misaligned.
Authentic marketing is about sharing who you are.
Connection is more important than numbers in coaching.
Coaches often see clients as numbers, losing the essence of connection.
Self-worth should not be outsourced to external validation.
Dumbing down oneself prevents authentic connection.
Emotional resonance is key to building trust with clients.
Facilitating paradigm shifts creates lasting connections.
People crave authenticity and realness in coaching.
Connection leads to trust, which is essential for business growth.

Sound bites:

"You need to know who you are to connect."

"Trust leads to influence and authority."

"Be of service, give more than you ask."

Time stamps:

00:00 The Struggle of Coaches with Marketing

03:09 Finding Authenticity in Marketing

06:01 Mistakes Coaches Make in Marketing

11:48 The Importance of Connection

19:39 Three Levels of Connection for Coaches

Why I'm Breaking ALL the Business Rules (& How It Benefits You)

Joel Burgess — Thu, 05 Dec 2024 13:42:57 +0000

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Key takeaways:

I've been tuning into that feeling for the last few weeks.
Knowing myself, knowing my strength has really allowed me to make this decision.
I want to provide coaches the same quality training as high-end masterminds.
Building a coaching business is so simple.
I want to level the game for coaches.
The number one most important thing to focus on is your being.
I want to offer you a four week sprint.
You start to stand out in the sea of coaches.
This feels like my truth.
I want to play to my strengths.

Sound bites:

"It doesn't feel right."

"I am an awakener. I'm an igniter."

"Sending you so much love."

Time stamps:

00:00 A Bold Decision in Business

07:05 Launching Fearless for Four Program

Do THIS If You Want to Become a Fully Booked Coach in the Next 4 Weeks

Joel Burgess — Wed, 04 Dec 2024 11:00:11 +0000

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Key takeaways:

Becoming a fully booked coach is simpler than you think.
Heart-led coaching focuses on genuine care for clients.
The biggest mistake coaches make is seeking external secrets.
Personal growth is key to becoming a leader others want to follow.
Fearlessness in marketing and enrollment leads to better results.
Simplifying your approach can lead to greater success.
Client success stories illustrate the effectiveness of fearless action.
The 'Fearless Four' framework is essential for coaching success.
Joining a supportive community can enhance your coaching journey.
Embracing fearlessness unlocks potential in both life and business.

Sound bites:

"The only secret was me."

"Who would I be if I wasn't afraid?"

"He created a wait list of clients."

Time stamps:

00:00 Introduction to Coaching Success

03:30 The Heart-Led Coach vs. Transactional Coach

06:42 The Journey from Failure to Success

09:36 The Fearless Four: Key Strategies for Coaches

13:07 Client Success Story: Jay's Transformation

15:58 Invitation to the Fearless for Four Program

How I Stopped Wasting $1,000s on Courses & Actually Made More Money

Joel Burgess — Tue, 26 Nov 2024 10:13:18 +0000

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Key takeaways:

Investing in courses can be a limiting habit.
Recognizing the difference between ego-led and genuine needs is crucial.
Taking a pause can lead to better decision-making.
Proactive investment strategies are more effective than reactive ones.
Setting aside a specific percentage of revenue for learning is beneficial.
Depth in learning is more valuable than breadth.
Ethical sales practices foster long-term relationships.
You are already enough without additional courses.
A long exhale can change your perspective.
Commitment to longer-term learning can yield better results.

Sound bites:

"I am breaking that pattern."

"I will always have a coach."

"It's just magical."

Time stamps:

00:00 The Dilemma of Course Buying

06:41 Breaking the Pattern of Impulsive Purchases

10:09 Embracing Proactive Investment Decisions

My Life Hack for More Energy and Income: Outsource Your Friction

Joel Burgess — Fri, 22 Nov 2024 09:09:39 +0000

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Key takeaways:

I have an insane amount of energy right now.
Remove all friction from my life.
Time is our greatest resource.
This is how the wealthy think.
Create my dream life and share how I got there.
I love my life.
The more wealth we all experience, the more able we are to give.
Remove the friction and just start doing more.
Do one thing every day that makes you feel alive.
I'm living my dream life right now.

Sound bites:

"Time is our greatest resource"

"This is how the wealthy think"

"I love my life"

Time stamps:

00:00 The Energy Awakening

03:36 Removing Friction for Optimization

07:03 Living Your Dream Life and Supporting Others

Why Believing You're 'Different' is Blocking your Success

Joel Burgess — Tue, 19 Nov 2024 13:54:27 +0000

Connect with Joel here:

⁠https://www.instagram.com/helenmaryparker.co/⁠

Key takeaways:

The belief in your uniqueness can hinder your success.
Fear is a common experience shared by everyone.
Taking action in the face of fear leads to success.
Compassion helps in softening the experience of fear.
Mindful awareness can bring clarity during fearful moments.
Facing fear can lead to resilience and realization.
Engaging in a 'what if walk' can challenge your rational mind.
Joining a supportive program can help tackle core fears.
Fearless action can lead to significant personal growth.
It's important to embrace the journey and support each other.

Sound bites:

"Compassion allows you to soften into fear."

"In that softness came clarity and intuition."

"It's all going to be okay."

Time stamps:

00:00 The Unique Belief That Holds You Back

03:42 Facing Fear: A Personal Journey

07:03 Compassion and Mindful Awareness in Fear

09:46 Invitations to Fearless Action

Helen Success Story: From 5 to 15 Clients

Joel Burgess — Thu, 14 Nov 2024 06:40:50 +0000

Visit Helen's profile here:

⁠https://www.instagram.com/experiencecarnivalrio/⁠

⁠https://www.linkedin.com/in/helen-parker-coaching/

Connect with Joel here:

Key takeaways:

Helen Parker is a confidence coach and hypnotherapist.
She faced obstacles due to her own limiting beliefs.
The importance of community support in personal growth.
Helen launched her business, Complete Confidence, successfully.
She emphasizes the need for structure and discipline in achieving goals.
The journey of self-discovery is crucial for personal development.
Women often juggle multiple roles and need support.
Helen found empowerment through her experiences in the ECC community.
The connection between small actions and larger goals is vital.
Building relationships within the community has been transformative.

Sound bites:

"I needed help to break it down for me."

"We sold it out within two weeks."

"It's been a beautiful six months."

Time stamps:

00:00 Introduction to Helen Parker and Her Journey

05:45 Overcoming Obstacles and Limiting Beliefs

10:36 The Launch of Complete Confidence and Its Impact

15:57 The Power of Community and Support

21:06 Final Thoughts and Encouragement for Others

How I Made a $50k/Month as a Business Coach!

Joel Burgess — Fri, 08 Nov 2024 13:39:20 +0000

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Key takeaways:

I made $50,000 this month!
The less I work, the easier growth is.
You do not need a massive audience.
Under promise and over deliver.
I care, but I don't mind.
Surprising and delighting clients is key.
Work with clients who inspire you.
Depth over width with long-form content.
Create a life you actually want first.
Be fueled by your vision, not by pressure.

Sound bites:

"I made $50,000 this month!"

"Under promise and over deliver."

"I care, but I don't mind."

Time stamps:

00:00 Record Month Reflection

03:27 The Power of Under-Promising and Over-Delivering

06:23 Caring Without Attachment

09:17 Surprise and Delight: Building Client Relationships

12:15 Working with Inspiring Clients

16:12 Depth Over Width: The Importance of Long-Form Content

19:01 Creating a Life You Love

21:51 Vision-Driven Motivation

24:37 Personal Growth as a Business Strategy

27:57 Starting with Simple Wins

Stop This ONE Mistake and Watch Your Coaching Business Soar

Joel Burgess — Wed, 06 Nov 2024 08:27:05 +0000

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Key takeaways:

Focus on problems, not projects, for business growth.
Building a website can slow down your progress.
Success is largely about psychology and energy.
Daily cultivation of creative force is essential.
Coaching effectively leads to client retention and referrals.
Conversations with clients can solve most business problems.
Understanding your business season is crucial for growth.
Define clear goals to inform your business decisions.
Identify and address your biggest bottleneck.
Focus on one problem at a time for effective solutions.

Sound bites:

"You're focusing on the wrong things."

"Successful people know what they want."

"It's about non-negotiables and problems."

Time stamps:

00:00 Focusing on the Wrong Things

02:50 The Non-Negotiables

04:31 The Power of Conversations

06:45 Identifying the Season You're In

09:59 Solving the Biggest Bottleneck

11:55 Brainstorming Solutions and Focusing on One Thing

13:19 Embracing the Mayhem

How to Earn $30K/Month as a Coach with a Small Audience: Proven Strategies

Joel Burgess — Sat, 02 Nov 2024 02:19:22 +0000

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Key takeaways:

Focus on building authority, not just engagement.
Content should facilitate conversations, not just likes.
Specificity in messaging is crucial for connection.
High value assets build trust and relationships.
Consistency in content leads to exponential growth.
Bingeable content keeps audiences engaged longer.
Understand your audience's needs and desires.
Create content that resonates with your ideal clients.
Use call-to-actions to guide potential clients.
Building relationships is key to a successful coaching business.

Sound bites:

"You are a coach, not an influencer."

"No conversations, no business."

"Create big aha moments for your clients."

Time stamps:

00:00 Introduction: Becoming Algorithm-Proof

02:29 Building Authority and Thought Leadership

03:56 Creating a Content Conversation Engine

05:30 Utilizing Core Identity Marketing

06:28 Developing a High-Value Asset Engine

07:55 Creating Bingeable Content

Selling $120K with Just a Google Doc - No Sales Call [The Power of Alignment]

Joel Burgess — Thu, 24 Oct 2024 08:16:48 +0100

Connect with Joel here:

⁠https://www.instagram.com/jeanbaptiste_l.ame_montre/⁠

Key takeaways:

Selling without sales calls is possible with the right approach.
Understanding when you're ready to implement new sales strategies is crucial.
Context in sales is fundamental for building trust and goodwill.
Communicating from your core self leads to deeper connections with clients.
Signature stories can significantly enhance your marketing efforts.
Defining a clear dream outcome is essential for successful offers.
Creating a unique mechanism can differentiate your services in a crowded market.
Magnet concepts help articulate client tensions and build trust.
Intent in communication can influence the effectiveness of your sales efforts.
Always ask yourself where your communication is coming from.

Sound bites:

"I made over 120 grand from a Google Doc."

"When you're ready for something like this."

"Context is everything in sales and marketing."

Time stamps:

00:00 Introduction to Selling Without Sales Calls

05:24 Understanding Sales Psychology and Context

09:56 The Importance of Personal Branding

18:27 Defining Your Offer and Unique Mechanism

23:06 The Three Sales and Final Thoughts

Fully Booked in 2 Months Using Supply-Demand Tension [Jean-Baptiste Success]

Joel Burgess — Tue, 22 Oct 2024 10:33:32 +0100

Connect with Jean-Baptiste:

Connect with Joel here:

Key takeaways:

I help light bringers shine bright.
The pain of being extremely motivated but inefficient.
Understanding the gap between coaches and their clients.
Sell people what they want, give them what they need.
The importance of clarity in business focus.
Vulnerability is essential for growth and support.
Transformations come from both knowledge and emotional support.
Effective marketing is about packaging delivery.
Investing in coaching can lead to tangible results.
Aligning with the right energy is crucial for success.

Sound bites:

"I help light bringers shine bright."

"I was experiencing the pain of being extremely motivated."

"Sell people what they want, give them what they need."

Time stamps:

00:00 Introduction to Jean-Baptiste Lamontre

03:36 Overcoming Obstacles in Coaching

06:43 Transformative Experience of Coaching

09:31 Key Insights and Learnings

11:14 The Value of Vulnerability in Coaching

How I Wake Up to Inbound Leads [Client Magnet Formula]

Joel Burgess — Fri, 18 Oct 2024 19:27:13 +0100

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Key takeaways:

If you're tired of chasing clients, this video is for you.
Magnetism comes from aligning your inner and outer worlds.
Vision is crucial; people are drawn to visionaries.
Self-awareness helps you understand your archetype and season.
Creating a vivid vision can inspire others to follow you.
Your emotional state influences your actions and thoughts.
Being bold is essential in a crowded coaching market.
Generosity can enhance your attractiveness as a coach.
Enrollment is about inspiring others, not just selling.
Identify your non-negotiables to drive personal growth.

Sound bites:

"How to become a client magnet."

"Magnetism comes through alignment."

"People want to be around visionaries."

Time stamps:

00:00 Becoming a Client Magnet: Introduction

03:32 The Power of Alignment: Inner and Outer Worlds

06:18 Vision and Beliefs: The Foundation of Magnetism

09:11 Self-Awareness: Understanding Your Archetype and Season

12:09 The Heart Level: Being and Embodiment

15:04 Skills and Action: The Hands and Feet of Coaching

27:26 Non-Negotiables: Building Consistency in Action

How I Sign $10k Clients Using THIS Embodied Intelligence Tool

Joel Burgess — Thu, 17 Oct 2024 08:36:27 +0100

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Key takeaways:

Creating high-fee clients can be done with ease.
Manipulative sales strategies can lead to sub-par clients.
Presence and service consciousness are crucial in client interactions.
Energetic attraction is key to successful coaching.
Sales is fundamentally about transferring conviction.
Coaching should be experienced, not just explained.
To fully enroll someone, you must inspire them to a greater possibility.
Separating past and future selves can aid in decision-making.
Awareness of one's embodiment can lead to better choices.
The embodied intelligence tool is powerful for client transformation.

Sound bites:

"I created two 10K clients with real ease"

"No manipulative sales strategies or scripts"

"I want to work with people that want to work with me"

Time stamps:

00:00 Creating High-Fee Clients with Ease

03:23 The Importance of Presence and Service Consciousness

06:43 Becoming Energetically Attractive

09:35 The Enrollment Call Process

12:29 Inviting Possibility in Enrollment Calls

15:46 The Embodied Intelligence Tool

18:54 Awareness and Creation in Decision Making

From $25 to $45,000: My Step-by-Step Coaching Client Success Story

Joel Burgess — Fri, 11 Oct 2024 08:57:17 +0100

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Key takeaways:

I started my coaching business around three and a half, four years ago.
I created a program called 63 days to personal power.
I spoke about my 5am morning routine.
Simple outcomes can be massively transformational for people.
Expanding their vision is one of our main goals as a coach.
Provoking, not pleasing, is where transformation lives.
Get so good at coaching that they never want to leave.
Fall in love with your offer.
The easiest sale you'll ever make is to an existing client.
The formula is learn it, live it, give it.

Sound bites:

"Imagine turning a $25 coaching client into a $45,000 coaching client."

"I created a program called 63 days to personal power."

"I spoke about my 5am morning routine."

Time stamps:

00:00 Turning a $25 Coaching Client into a $45,000 Coaching Client

02:56 Testing and Learning: The Agile Methodology for Coaching

06:11 From Group Coaching to One-to-One Coaching

08:38 Expanding Vision and Provoking Growth

09:35 Re-contracting and Making it Real

11:31 Avoiding Common Mistakes in Coaching

14:24 Embodying Your Work and Message

16:17 Believing in Your Clients' Potential

10 Essential Principles for Overcoming Tough Times | Strategies for Hard Days

Joel Burgess — Fri, 04 Oct 2024 18:31:56 +0100

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Key takeaways:

Challenges are a feature of life, not a bug.
Building a coaching business requires resilience and problem-solving skills.
What you do in tough days shapes your extraordinary days.
It's essential to do less of what got you here and more of what will take you forward.
Worrying is counterproductive; choose to dance instead.
Use emotions as a barometer for your thoughts.
Practice negative visualization to gain perspective.
Generosity helps you get beyond yourself.
Embrace the chaos of life and surrender to the outcome.
Community support is vital for sustainable growth.

Sound bites:

"Problems, challenges are a feature of life, not a bug."

"You need to suck it up my friend."

"What you do in tough days determines extraordinary days."

Time stamps:

00:00 Introduction: Building Resilience in a Coaching Business

03:22 Chapter 1: Responding Positively in Tough Situations

05:42 Chapter 3: Dancing Instead of Worrying

07:56 Chapter 5: Being the Ocean, Not the Waves

11:46 Chapter 7: Understanding Life Happens for You, Not to You

14:06 Chapter 8: Practicing Negative Visualization

14:34 Chapter 9: Getting Beyond Yourself by Being of Service

15:23 Chapter 10: Embracing the Mayhem of Life

16:21 Chapter 11: Surrendering to the Outcome

16:46 Chapter 12: Being Part of a Community or Membership

How to Build a $10,000+/Month Coaching Offer: A Complete Guide

Joel Burgess — Wed, 02 Oct 2024 09:21:56 +0100

Connect with Joel here:

⁠https://www.linkedin.com/in/shinewithnina234/⁠

Key takeaways:

Understand why your ideal client would buy your offer.
Create an offer worth at least 10 times the price.
Focus on a clear dream outcome for your clients.
Market your offer as a unique opportunity.
Start with one-to-one coaching to master your craft.
Make your coaching offer tangible and real.
Create a price that reflects the value you provide.
Use bonuses to enhance the perceived value of your offer.
Implement guarantees to build trust with clients.
Leverage ethical scarcity to increase demand for your services.

Sound bites:

"Get your notepad and pen ready!"

"Create an offer that's worth at least 10 times the price."

"People want new opportunities, not improvement offers."

Time stamps:

00:00 Introduction

02:53 Step 1: Creating a Focused Outcome

06:32 Step 2: Designing the Coaching Container

09:11 Step 3: Determining Length and Number of Sessions

11:18 Step 4: Making the Offer Tangible

15:03 Step 5: Creating Value Enhancers

21:27 Conclusion

Awakening to True Confidence w/ Nina de Sausmarez

Joel Burgess — Mon, 30 Sep 2024 08:03:51 +0100

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Key takeaways:

Love is an expansive, limitless feeling that transcends categories.
Living fully means embracing mortality and not wasting moments.
Self-discovery often comes from discomfort and challenging experiences.
Authenticity requires peeling back layers of societal conditioning.
Parenting should nurture individuality and trust in children.
Emotions serve as a barometer for personal growth and alignment.
Confidence is built through facing uncomfortable situations.
Awakening to one's true self involves radical honesty and self-awareness.
Surrendering to the present moment can lead to profound insights.
Life is too short to live in fear or misery.

Sound bites:

"What does love mean to me?"

"I want to live so fully that I die empty."

"Confidence feels like shit."

Time stamps:

00:00 Exploring the Essence of Love

03:13 The Fuel of Life: Embracing Mortality

06:03 Awakening to Self-Discovery

09:05 The Journey of Authenticity

12:09 Navigating the Dance of Confidence

15:09 The Power of Directness in Coaching

17:58 Living Fully: The Call to Action

My Creative Flow Method: Crush ANY Speaking Event

Joel Burgess — Fri, 27 Sep 2024 14:47:08 +0100

Connect with Joel here:

⁠https://www.instagram.com/higherlove_withmegan?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==⁠

Key takeaways:

One speaking engagement can change your life.
Overcoming fear is essential for personal growth.
Trust your future self to figure it out.
Losing control can enhance creativity.
Using your body can lead to better ideas.
Commit to synthesizing your ideas effectively.
Visualization prepares you for success.
Presence allows for authentic expression.
Sharing your truth eliminates fear of judgment.
These ingredients have the power to transform your life.

Sound bites:

"One speaking engagement can change your life."

"I was petrified of speaking in public."

"Trust your future self to figure it out."

Time stamps:

00:00 Embracing Opportunities for Growth

03:27 The Creative Process Unveiled

06:20 Trust and Space in Creativity

09:33 Losing Control to Foster Creativity

13:04 Embodiment: The Power of the Body

15:54 Commitment and Synthesis of Ideas

18:49 Visualization: Preparing for Success

22:07 Presence and Trust in Delivery

Collective Liberation and Healing w/ Megan Cooper

Joel Burgess — Thu, 26 Sep 2024 08:13:35 +0100

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Key takeaways:

Megan's 'why' is focused on inclusivity and diversity in wellness.
Understanding trauma is crucial for both individual and collective healing.
The journey of self-discovery is ongoing and requires a beginner's mindset.
Compassion is essential in coaching and personal growth.
Recognizing our privilege is a vital step in the healing process.
Collective liberation means freedom for all, not just individuals.
Language and communication in wellness must be inclusive.
It's okay to not have all the answers as a coach.
Self-compassion is key to personal and professional development.
Healing is a lifelong journey that requires patience and humility.

Sound bites:

"What is my why?"

"My why is constantly evolving."

"I need to give this a lot more air time."

Time stamps:

00:00 Exploring the Evolving 'Why' of Wellness

07:57 The Awakening: Understanding Trauma and Systemic Issues

16:57 The Journey of Inclusivity in Wellness

25:15 The Power of Language and Compassion in Coaching

31:32 Collective Liberation: The Interconnectedness of Healing

41:43 Embracing the Journey: Patience and Self-Compassion

51:45 The Role of Compassion in Personal Growth

Bend Time: Use THIS to Manifest your Dreams Faster

Joel Burgess — Wed, 25 Sep 2024 13:32:09 +0100

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Key takeaways:

Time is not real; it's a concept that can be manipulated.
Our relationship with time is tied to our level of consciousness.
Slowing down can lead to greater productivity and creativity.
Nature exemplifies the idea of not rushing but achieving everything.
Awareness of our body can indicate when we are rushing.
Reflecting on urgency can reveal underlying beliefs driving it.
Letting go of unnecessary tasks can free up time and energy.
High levels of consciousness allow for a more abundant experience of time.
Creating from a place of abundance leads to better outcomes.
The ACT method (Awareness, Choice, Transformation) can help in managing time effectively.

Sound bites:

"Time is the greatest illusion in this world."

"How you relate to time is linked to consciousness."

"When you slow things down, opportunities appear."

Time stamps:

00:00 The Illusion of Time

03:21 Consciousness and Time Management

06:17 The Power of Slowing Down

10:08 Nature's Wisdom and Personal Reflection

How to Recover Momentum Fast: My 1-Week Success After 5 Weeks Off | Joel Burgess

Joel Burgess — Thu, 19 Sep 2024 08:09:26 +0100

Connect with Joel here:

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠

⁠⁠⁠

Key takeaways:

Momentum is essential for feeling unstoppable and in flow.
Relaxation is the first step to regaining momentum.
Alignment of head, heart, and actions is crucial.
Cultivating creative force can help overcome low momentum.
Embracing chaos allows for better focus on high-leverage tasks.
Time perception can be altered by our level of consciousness.
Removing friction in daily routines can enhance productivity.
Returning to past successful habits can reignite momentum.
Trusting the process is key to achieving long-term goals.
Regular reflection on personal values and goals is necessary for alignment.

Sound bites:

"Momentum is like the ultimate drug in life."

"Just one of these seven steps could be a game changer."

"A relaxed coach is a magnetic coach."

Time stamps:

00:00 The Power of Momentum

06:21 Finding Alignment in Life

11:57 Cultivating Creative Force

15:34 Embracing the Mayhem

18:42 Slowing Down Time

20:38 Removing Friction for Success

24:09 Returning to Your Roots

7 Ways To Coach More Powerfully!

Joel Burgess — Fri, 13 Sep 2024 13:01:09 +0100

Connect with Joel here:

⁠⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠⁠

Key takeaways:

Mastering the art of coaching leads to better results.
Embodiment is crucial for effective coaching sessions.
Creating a safe container fosters trust and openness.
Defining clear outcomes is essential for session success.
Silence can unlock profound insights during coaching.
Coaching should feel like a playful exploration.
Trusting your intuition enhances the coaching experience.
Client creation is vital for developing coaching skills.
Mindfulness practices can improve coaching presence.
Inner work is necessary for personal and professional growth.

Sound bites:

"Master the art of coaching for better results."

"Coaching is mindfulness and present awareness."

"Create a portal of possibility for your clients."

Time stamps:

00:00 Crafting More Powerful Coaching Sessions: 7 Strategies

02:44 The Importance of Embodiment and Presence in Coaching

06:25 Creating a Powerful Container for Coaching

10:34 Setting Clear Outcomes for Successful Coaching

12:43 The Power of Silence in Coaching

15:02 Following the Coaching Arc: Agreement, Exploration, Planning, and Presencing

15:49 Coaching from Presence and Intuition

17:47 Mastering Client Creation for Growth and Improvement

How I Live in Flow: Managing A 6-Figure Business, Kids And Health

Joel Burgess — Wed, 04 Sep 2024 14:30:05 +0100

Connect with Joel here:

⁠⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠⁠

⁠⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠⁠

Key takeaways:

Alignment involves knowing who you are and designing your calendar to align with your values and goals.
Cultivating creative force includes activities like exercise, journaling, and stillness.
Having a weekly anchor helps you plan your non-negotiables and prioritize your most important tasks.
Focusing on one thing at a time and letting go of control is key to achieving flow.
Embracing the mayhem and letting go of the need for control allows you to focus on the important tasks.
Dedicating time to your magic time, such as early mornings, can help you make significant progress.
Implementing systems simplifies your life and business, allowing you to focus on what truly matters.

Sound bites:

"The feeling of effortlessness, this feeling of ease and alignment where it's kind of flowing through you."

"The first part of living in flow I believe is alignment."

"Aligning your goals to what your heart wants and what's important to you."

Time stamps:

00:00 Introduction and Overview

03:03 Chapter 1: Step 1 - Alignment

05:54 Chapter 2: Step 2 - Cultivating Creative Force

07:18 Chapter 3: Step 3 - Weekly Planning

09:47 Chapter 4: Step 4 - Focus

11:40 Chapter 5: Step 5 - Embracing the Mayhem

14:07 Chapter 6: Step 6 - Magic Time

15:32 Chapter 7: Step 7 - Systems

How I Built Effortless Discipline While Overcoming Laziness and Weight Challenges

Joel Burgess — Mon, 02 Sep 2024 18:49:10 +0100

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Key takeaways:

Forcing functions are intentionally designed constraints that create an environment where success is inevitable.
Designing your environment and leveraging money, people, and external expectations can be effective forcing functions.
Get clear about your vision and who you need to become to achieve it.
Create forcing functions that make success easy and remove friction and excuses.
Being willing to do what most people aren't willing to do is key to achieving success.

Sound bites:

"I am now in probably the best shape of my life."

"Forcing functions are essentially constraints or intentionally designed constraints that create an environment where you can't help but succeed."

"If we don't create our environment, or if we don't design our environment, our environment will create us."

Timestamps:

00:00 Introduction and Personal Transformation

02:02 Understanding Forcing Functions

05:55 Living from the Inside Out

09:22 Money, People, and Environment as Forcing Functions

12:15 Creating External Expectations

14:11 Conclusion and Call to Action

Beginner's Guide to Starting a Profitable Coaching Business | Step-by-Step Success Tips

Joel Burgess — Wed, 28 Aug 2024 10:42:19 +0100

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Key takeaways:

Avoid overthinking and taking ineffective action when starting an online coaching business.
Research and understand the problems your audience wants to solve.
Create a clear and tangible offer that addresses the urgent needs of your audience.
Test your offer with a small group of clients and gather feedback to iterate and improve.

Sound bites:

"Exact steps to start and launch an online coaching business"

"Fear in fancy dress"

"Unpacking your life and experience"

Time stamps:

00:00 Introduction and Background

02:38 Avoiding Common Mistakes

03:56 Research: Understanding Your Audience's Urgent Problems

07:05 Build: Creating a Clear and Tangible Offer

09:25 Test: Validating Your Offer with a Small Group of Clients

13:06 Ring It Out: Over-Delivering and Gathering Testimonials

10 Effective Strategies to Stop Caring What Others Think of You

Joel Burgess — Mon, 26 Aug 2024 16:22:04 +0100

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Key takeaways:

Developing the muscle of not caring about what others think can lead to freedom and authenticity in business.
Consistency in content creation is easier when you stop overthinking and second-guessing yourself.
Authenticity is the best marketing strategy because no one can beat you at being you.
Developing unshakable confidence involves creating new evidence and trusting yourself to do hard things.
Unconditional self-love involves looking after yourself, building self-trust, and speaking your truth.
Knowing yourself requires deep inner work and examining your core wounds and shadows.
Joining a community where speaking your truth is welcome can help develop the muscle of speaking freely.
Focusing on your own tasks and not worrying about how others feel or think about you can lead to freedom.
Coming from love and service consciousness and having a growth mindset allows you to speak your truth without fear.
Dancing more can bring joy and freedom.

Sound bites:

"If you're held back by the fear of judgement or the fear of rejection in any way in your business then this video is for you."

"The best marketing strategy there is, is authenticity. Because as corny and as cliche as it sounds, no one can beat you at being you."

"I genuinely do not mind what you think of me. I could say anything right now. Poopoo peepee pants. And I, if that offends you, if that puts you off me, then fuck off. With love, of course."

Time stamps:

00:00 Developing the Muscle of Not Giving a Fuck

03:51 The Power of Authenticity in Business

05:18 The ACT Model: Widening the Gap

07:38 Creating New Evidence for Unshakable Confidence

10:36 Unconditional Self-Love: Looking After Yourself

11:36 Knowing Yourself: Deep Inner Work

13:04 Joining a Community of Truth Speakers

14:32 Focusing on Your Own Tasks

15:30 Coming from Love and Service Consciousness

17:28 Dance More: Finding Joy and Freedom

The $20k Mistake That Almost Ruined My Coaching Career (Avoid This Common Pitfall!)

Joel Burgess — Fri, 23 Aug 2024 11:40:09 +0100

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Key takeaways:

Hiring a marketing agency as a coach can be a costly mistake, especially in the early stages of the business.
Understanding sales and marketing as an extension of coaching and enrollment is crucial for success.
Focus on the basics of creating content, having conversations, coaching every day, and making offers.
Agility is essential in the early stages of building a coaching business.
A simple social funnel coupled with consistent emails or a newsletter can lead to consistent 10 to 20k months.
The four C's (cultivate, create, coach conversations, celebrate) are important for fueling the funnel and achieving success.

Sound bites:

"If you're a coach that's under 10K a month, or perhaps you're a coach that's even made the occasional 10K a month, do not hire a marketing agency."

"Sales and marketing is an extension of coaching. Sales and marketing is enrollment."

"Your position of strength is your agility."

Time stamps:

00:00 The Costly Mistake of Hiring a Marketing Agency

05:25 Understanding Sales and Marketing as an Extension of Coaching

07:25 The Importance of Agility in the Early Stages of Building a Coaching Business

08:51 The Power of a Simple Social Funnel and the Four C's

How Fear of Success Traps Coaches in the Feast to Famine Cycle (And My Journey to Overcome It)

Joel Burgess — Fri, 16 Aug 2024 08:51:23 +0100

Connect with Joel here:

⁠https://www.linkedin.com/in/hugh-wahla-2440a740/⁠

Key takeaways:

Coaches often get stuck in the feast to famine cycle by simplifying and going back to what works at the bottom of the cycle.
Creating from neediness and desperation leads to substandard clients that coaches don't want to work with in the long run.
Lack of a marketing engine or system, self-sabotage, and no multi-year vision for clients are common reasons coaches stay stuck in the cycle.
To break free, coaches need to spot the patterns, break free from the survival standard paradigm, build monthly recurring revenue offers, and implement systems.

Sound bites:

"If you're a coach that's stuck in the exhausting and painful feast to famine cycle, then this video is for you."

"We have lots of clients because we focus on the stuff that works, but these clients aren't necessarily clients we want to work with over the long haul."

"I noticed a pattern when I was at the peak of a wave is that I actually was self-sabotage and create circumstances and environment which would get me back to the trough of a wave."

Time stamps:

00:00 Introduction to the Feast to Famine Cycle

03:29 The Patterns that Keep Coaches Stuck

05:49 Reasons Coaches Stay Stuck in the Cycle

08:51 Breaking Free from the Feast to Famine Cycle

Letting Go of Pressure and Embracing Impermanence with Hugh Wahla

Joel Burgess — Mon, 05 Aug 2024 11:19:29 +0100

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Key takeaways:

A great coach genuinely cares about their clients and can connect with them on a human level.
Caring for someone means being willing to speak hard truths when necessary.
Vulnerability is a strength that creates relatability and connection.
Compassion liberates from the demands of unrealistic ambition and allows for enjoyment of the journey.
Meditation can be a game changer, helping to let go of pressure and catastrophizing thoughts.
Prioritizing joy and contentment leads to greater effectiveness and success.
Don't worry about what other people think and focus on your own happiness.
The only permanence is impermanence, so enjoy the present moment.
Success and achievements are important, but not at the cost of mental health and well-being.
Helping others find their truth involves guiding them to be present, observe their thoughts, and let go of self-imposed pressure. Focus on leaving a positive impact on others and enjoying the process in your career.
Practice stillness and meditation to gain clarity and connect with your inner voice.
Recognize that everything is impermanent and embrace the constant change.
Be aware of your thoughts and create space for inspiration to flow.
Follow your passion and intuition to find fulfillment in work and life.

Sound bites:

"A great coach is somebody who genuinely cares about their client and can connect to them on a human level."

"It's also beautiful vulnerability because we expect our clients to be open with us. And I think it's incredibly important for us to be open with our clients as well."

"The more I've connected to my joy, the more liberating it's been, the more I've been able to share that with other people."

"I was just trying to sell myself. And it felt like I was swimming against treacle."

"My only goal is to leave them with a smile on their face."

"You can be driven by the stick and it can move you, but it's so exhausting."

Time stamps:

00:00 Introduction and the Qualities of a Great Coach

04:09 The Power of Vulnerability and Compassion

10:29 Self-Discovery and the Transformational Impact of Meditation

26:08 Lessons Learned and Advice for the Past Self

36:10 The Power of Human Connection and Leaving a Positive Impact

42:18 Finding Joy and Purpose in Work

45:42 The Role of Meditation and Self-Awareness in Making Conscious Choices

47:38 Creating Space for Inspiration and Growth

54:58 Connecting to Joy and Purpose in Life

Last Week I Failed BIG (So You Can Avoid Making the Same Mistake)

Joel Burgess — Fri, 02 Aug 2024 16:48:11 +0100

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Key takeaways:

Failure can be a valuable learning experience and should be shared.
We often discount the role of timing and luck in our successes.
Creating space between stimulus and response is crucial for making wise decisions.
Living from inspiration and surrendering to the flow can lead to effortless success.
Slowing down, getting clear on vision, and emptying the mind are important practices for living from the heart and serving others.

Sound bites:

"I want to share my lessons from this failure with you because not many coaches do share their failures and I think it's important to share failure."

"I took what could have been inspiration and molded into something that it wasn't ready for."

"This is allowing inspiration to take me and run with me."

Time stamps:

00:00 Lessons from Failure

04:02 Living from Inspiration

08:00 Creating Space

09:23 Surrendering and Listening

09:54 Living from the Heart

Make $20k/Month as a Life Coach in Just 4 Hours a Day – No Ads!

Joel Burgess — Wed, 31 Jul 2024 10:11:48 +0100

Connect with Joel here:

https://www.instagram.com/coachingwithcaspar/

Key takeaways:

Heart-led coaches face three main obstacles: lack of sales confidence, inconsistent leads, and the feast to famine cycle.
To overcome these obstacles, coaches can become magnetic by cultivating creative and magnetic force, developing personal and unique frameworks for success, and practicing core identity marketing.
Living as enrollment, serving with no attachment to the outcome, and running client campaigns are key to creating aligned and effortless sales.
Building a client creation engine involves focusing on one-to-one coaching, creating online trainings and communities, and offering one-time offers.
To break the feast to famine cycle, coaches can build a six-figure flow by implementing leverage systems and hiring and training a VA.

Sound bites:

"How to become a fully booked, fee coach that's making consistent 10 to 20k months"

"The first solution to lack of sales confidence is aligned and effortless sales."

"Living as enrollment is serving people and living from service consciousness, totally unattached to the sale."

Time stamps:

00:00 Introduction: Becoming a Fully Booked Heart-Led Coach

04:22 Obstacle 1: Lack of Sales Confidence

05:13 Becoming Magnetic: Cultivating Creative and Magnetic Force

09:17 Living as Enrollment: Serving with No Attachment to the Outcome

11:34 Running Client Campaigns: Inform and Invite

13:29 Creating a Client Creation Engine: One-to-One Coaching, Online Trainings, and One-Time Offers

16:32 Breaking the Feast to Famine Cycle: Building a Six-Figure Flow

19:03 Implementing Leverage Systems and Hiring a VA

Finding Balance: Challenge, Stillness, and Slowness with Caspar Chittenden

Joel Burgess — Wed, 24 Jul 2024 18:25:23 +0100

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Connect with Joel here:

Key takeaways:

Discomfort is often a catalyst for growth and expansion.
Avoiding discomfort can lead to suffering, while being present with it can lead to transformation.
Slowing down and creating space for self-inquiry can help navigate discomfort and make aligned decisions.
Authenticity and values play a crucial role in guiding big changes and finding fulfillment. Creating space and stillness in our lives is essential for personal growth and clarity.
Men need to embrace discomfort and sit with their emotions to experience profound insights and change.
Finding balance between doing and being is crucial for overall well-being and productivity.
Small shifts in daily routines can lead to significant changes in mindset and perspective.
Prioritizing self-discovery and introspection is key to living a meaningful and fulfilling life.

Sound bites:

"I'm currently avoiding discomfort."

"Resistance to discomfort shows up for me in... it's a felt sense."

"Using my emotions as a barometer for the quality of my thinking."

"It takes finding yourself to realize how lost you were."

"Crossfit, ice baths, breath work... distracting from sitting with emotions."

"The more space you have, the more potent your actions are."

Time stamps:

00:00 Introduction and the Theme of Discomfort

08:56 Sitting with Discomfort and Using Emotions as a Barometer

19:23 New Chapter

20:40 The Importance of Slowness and Stillness

40:40 Redefining Masculinity and Shifting the Paradigm

55:29 Advice for Navigating the Balance Between Ambition and Slowness

59:28 Quickfire Questions and Final Message

How I Achieved 6-figure Success with Effortless Content Creation

Joel Burgess — Wed, 24 Jul 2024 09:07:47 +0100

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Key takeaways:

Consistency and quantity are key in content creation.
Accept that you may not be perfect at the start and focus on improvement.
Remove any unnecessary friction in your content creation process.
Identify and eliminate beliefs, thoughts, or environmental factors that hinder your consistency.

Sound bites:

"Building effortless flow and consistency with content creation."

"Honoring the suck and accepting that you may not be perfect at the start."

"Removing friction and eliminating unnecessary obstacles."

Time stamps:

00:00 Introduction: Building Effortless Flow and Consistency

01:35 Chapter 1: Honoring the Suck

03:20 Chapter 2: Removing Friction

06:23 Chapter 3: Identifying and Eliminating Friction

07:50 Conclusion: Creating a Path of Least Resistance

How I Stay Unattached to a Sale (& Become Magnetic)

Joel Burgess — Fri, 19 Jul 2024 13:12:20 +0100

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Key takeaways:

Being unattached to a sale makes you more magnetic and helps your business grow rapidly.
Avoid being needy or desperate, as it repels clients.
Create circumstances where you don't need to make a sale and be patient in building your coaching business.
Do inner work to feel complete and detach self-worth from a sale.
Develop trust in something bigger than yourself and surrender to the outcome.
Spend time in nature to connect with your own natural rhythm.
Reflect on past experiences and see how they have led to growth and learning.
Put in the necessary practice and reflection to detach from the outcome.

Sound bites:

"Once you get this right, you will become so much more magnetic."

"Needy is creepy."

"The more, the less I want to make a sale, the easier it is to make a sale."

Time stamps:

00:00 Introduction and the Power of Being Unattached

02:00 Creating Circumstances of Abundance

04:25 Developing Patience and Doing Inner Work

06:12 Building Trust and Surrendering to the Outcome

09:37 Putting in the Reps for Insight and Detachment

Breaking the Feast-Famine Cycle: My $10-30k/mo Blueprint (for Life Coaches)

Joel Burgess — Thu, 18 Jul 2024 08:22:56 +0100

Connect with Joel here:

⁠https://www.instagram.com/itsmechris_brown/⁠

Key takeaways:

Combining living as enrollment with building a personal brand and creating tribes and communities is essential for success as a coach.
The authority abundance architecture model consists of living as enrollment, building a magnetic personal brand, designing a product pyramid ecosystem, and building a client creation engine.
The client creation engine has three stages: top of funnel, middle of funnel, and bottom of funnel.
The content creation engine involves creating long-form and short-form content on a daily and weekly basis.
Case studies demonstrate the success of implementing these strategies.

Sound bites:

"How I made over $120,000 in my very first year as a life coach"

"People don't buy coaching, they buy coaches"

"Building a coaching business is probably the biggest inner and spiritual journey"

Time stamps:

00:00 Introduction and Background

11:56 Designing Your Trademark Week

24:34 The Client Creation Engine

Embodying Strength and Love in Everyday Life w/ Chris Brown

Joel Burgess — Tue, 16 Jul 2024 19:24:35 +0100

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Key takeaways:

Personal growth starts with telling the truth and being willing to sit in discomfort.
Conflict can be an opportunity for growth and learning, but it's important to find a balance between love and challenge.
Coaches need to be willing to call out the truth and challenge their clients, even if it may lead to discomfort or potential loss.
Over-delivering can stem from a fear of abandonment or rejection, and it's important to set boundaries and not take on too much responsibility for clients' results.
Being seen can be both a deep desire and a challenge, and it's important to navigate the shadows and find a balance between self-criticism and self-acceptance.
The quote 'I'd rather be a warrior in a garden than a gardener in a war' represents the desire to embody strength and love in everyday life. Skill development in martial arts involves using less energy and strength as one becomes more skilled.
Balance between action and stillness is important in achieving success and fulfillment.
Relaxation and clarity are essential for effective decision-making and problem-solving.
Fear and motivation can drive behavior, but it is important to shift to inspiration and creation as fuel sources.
Money is easier to make than to keep, and self-worth is closely linked to one's ability to attract and hold onto money.
Healing oneself is necessary in order to effectively help and heal others.

Sound bites:

"It really forced me to look at every piece of myself that was contributing to the separation."

"Fitting in is absence of true belonging."

"The trigger is the wound. The response is the level of healing that you hold."

"Yeah, it's profound."

"You use less energy and less strength."

"We try to warrior our way through life."

Time stamps:

00:00 Introduction and Life-Changing Experiences

03:25 The Power of Truth-Telling and Personal Growth

08:03 Navigating Conflict and Setting Boundaries

14:51 The Balance Between Over-Delivering and Boundaries

22:03 Embodying Strength and Vulnerability

26:12 The Challenges of Perfectionism and the Desire to be Seen

30:53 The Wisdom of Martial Arts: Balance and Energy Conversion

31:41 The Art of Skill Development and Energy Management

34:49 The Interplay Between Strength and Relaxation

37:33 The Depth of Relaxation and Focus

41:12 Exploring the Source of Actions and Desires

51:12 Money and Self-Worth

56:46 Healing Oneself to Heal Others

The 5 Must-Have Systems To Grow A Coaching Business To $10k Months

Joel Burgess — Fri, 12 Jul 2024 17:55:30 +0100

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Key takeaways:

Flow in business comes from discipline, surrender, and systems.
The five systems needed to grow a coaching business are: productivity, client creation, client management, marketing plan, and delegation.
A productivity system includes setting values, vision, goals, and designing a trademark week.
A client creation engine involves building a funnel and implementing growth, content, lead gen, and lead nurture strategies.
A client management system includes onboarding forms, tracking client progress, and using AI tools for coaching sessions.
A marketing plan focuses on creating cohesion, supply-demand tension, and themes for content and offers.
Delegation is crucial for scaling a coaching business, and hiring a virtual assistant can help with tasks and systems.
Implementing these systems can lead to growth and success in a coaching business.

Sound bites:

"Flow comes from discipline plus surrender plus systems."

"Life is a series of short sprints, not a marathon."

"Distraction kills more businesses than competition."

Time stamps:

00:00 The Power of Discipline, Surrender, and Systems in Business

02:57 The Five Systems for Growing a Coaching Business

08:43 Creating Cohesion and Supply-Demand Tension

15:06 Streamlining Business Operations with a Virtual Assistant

18:26 Effortless Growth and Enjoyment in Running a Coaching Business

How To Retain Dream Coaching Clients For Years

Joel Burgess — Fri, 12 Jul 2024 06:39:32 +0100

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Key takeaways:

Cash flow solves most business problems and retention solves most cash flow problems.
Having a long-term vision for clients is crucial for retaining them.
Serving clients instead of just pleasing them leads to better coaching and deeper relationships.
Personal growth and continuous improvement are essential for becoming a coach that clients want to stay with.
Improving the quality of thinking and content helps retain clients and position oneself as a thought leader.
Building a product pyramid ecosystem with one-on-one coaching, online training, and community creates multiple revenue streams and enhances client retention.
Helping clients become better thinkers and leaders fosters their growth and loyalty.
By following these eight steps, coaches can retain clients, experience deep fulfillment, and build a sustainable coaching business.

Sound bites:

"Cash flow solves most business problems and retention solves most cash flow problems."

"Having a long-term vision for clients is crucial for retaining them."

"Serving often actually means saying the uncomfortable, it often actually means triggering our clients and challenging them."

Time stamps:

00:00 Introduction: The Importance of Retaining Clients

02:04 Chapter 1: Creating a Long-Term Vision for Client Retention

04:56 Chapter 2: Serving vs. Pleasing: The Art of Effective Coaching

09:18 Chapter 3: Building Retention with a Multi-Year Vision

16:10 Chapter 4: The Netflix Model: Keeping Clients Engaged

17:40 Chapter 5: Becoming a Curator of Information for Client Retention

18:06 Chapter 6: Helping Clients Become Better Thinkers and Leaders

20:00 Chapter 7: Building a Product Pyramid Ecosystem for Retention

Am I Running A Pyramid Scheme (The Answer May Surprise You)

Joel Burgess — Thu, 11 Jul 2024 12:08:52 +0100

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https://www.linkedin.com/in/lennpryor/

Key takeaways:

Every business is a pyramid scheme to some degree, with someone at the top creating the most value.
There are ethical and unethical pyramid schemes, and it's important to distinguish between them.
The business coaching industry is highly saturated and requires high-quality marketing and nuanced approaches.
Business coaches make money because they are passionate about business and can have a greater impact in that field.
Sell your audience what they want and give them what they need to meet their needs and grow your business.
Approach business with a beginner's mindset and drop skepticism to learn and apply universal marketing truths.

Sound bites:
"Am I running a pyramid scheme? Yes. And no."
"Marketing truths are true for any market."
"If I could help one coach, they could then go and help a hundred."

Time stamps:
00:00 Understanding Pyramid Schemes and Business Coaching
03:46 The Journey from Mindset Coach to Business Coach
07:21 Challenges and Misconceptions in the Business Coaching Industry
10:13 The Importance of Understanding the Market and Meeting the Audience
11:12 Sell What They Want, Give Them What They Need

Creating a Portfolio of Inspired Clients w/ Lenn Pryor

Joel Burgess — Mon, 08 Jul 2024 17:16:10 +0100

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Key takeaways:

Flow state is a state of pure alignment where everything comes together effortlessly.
Flow state can be addictive, and there can be a crash that follows.
Zen Buddhism emphasizes the importance of stillness and balance in accessing flow state.
A great coaching session requires alignment, urgency, and importance.
Coaching is most fulfilling when there is a deep connection and inspiration between the coach and the client. Trust the process and honor the suck in your coaching journey.
Say yes to opportunities, even if they don't align with your long-term goals.
View every client as a learning experience and be open to the lessons they bring.
Focus on being authentic and true to yourself, rather than chasing money or prestige.
Coaching is a vocation, not just a career, and it takes time and practice to develop the skills to truly help clients.

Sound bites:

"Flow state is like being possessed."

"Flow state is a totally heightened state of awareness."

"Flow state is addictive and drug-like."

"If you're in that boat, then maybe you can get there faster because you can just fully jack into finding your authentic true core self and living in that self because the basics are taken care of on Maslow's hierarchy and you're up here in, you know, the top of the pyramid."

"And I look back and go, gosh, why did I waste my time? And I'm like, well, cause I had to meet them to know I didn't want to work with them. Later, right? I had to meet that person. I had to go say yes to that topic or to that personality or to that, you know, or learn that the money isn't worth it."

"Who doesn't want to make $10,000 a month off of a client? He'd have contracts locked in for six figures from one person per year. He'd be set. He'd just collect them up."

Time stamps:

00:00 The Indescribable Nature of Flow State

07:02 The Addictive and Challenging Aspects of Flow

14:33 The Influence of Zen Buddhism on Flow and Coaching

29:26 Creating Great Coaching Sessions

35:05 Finding Inspiration in Clients

41:32 The Journey of Becoming a Coach: Trusting the Process and Saying Yes

44:03 Discovering What You Don't Want: The Grind of Coaching

47:58 The Art of Coaching: Keen Observation and Synthesizing Insights

52:42 Embracing the Unknown: Being Relaxed and Letting Go

55:58 The Power of Insight: Seeing What Can't Be Seen

01:07:42 The Long Journey: Trusting the Process

01:14:35 Taking Flight: Embracing the Mayhem of Coaching

See less

Avoid These 7 Marketing Mistakes at All Cost

Joel Burgess — Fri, 05 Jul 2024 17:16:40 +0100

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Key takeaways:

Playing it safe in coaching leads to blending in and not standing out in the market.
Having systems in place is crucial for consistency and success in coaching.
Focusing on the needs of clients and making it about them is key for lead generation.
Adopting an abundant mindset and realizing the potential for new clients is important.
Overthinking can lead to inaction and overwhelm, while taking action builds momentum and clarity.
Leveraging social proof and partnerships can help in generating leads.
Loving your offer and being enrolled in it is essential for successful sales and marketing.

Sound bites:

"Seven mistakes coaches make in their efforts to generate consistent leads."
"Having systems in place makes business feel easy and fun."
"Making it about the clients and solving their problems is how we make money."

Time stamps:

00:00 Playing it Safe: The First Mistake Coaches Make in Lead Generation

05:59 Letting Go of a Lack Mindset in Coaching

10:36 The Power of Social Proof and Partnerships in Lead Generation

From Zero to Six Figures: How I Built My Coaching Business

Joel Burgess — Thu, 04 Jul 2024 07:52:41 +0100

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