Ecommerce Marketing School Transistor (https://transistor.fm) https://feeds.transistor.fm/ecommerce-marketing-school Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand. © 2025 Privy 94204381-09d9-5b3a-92f0-f064f3d855e8 no Introducing The Ecommerce Marketing Show en Tue, 10 Dec 2024 18:15:01 -0500 Tue, 02 Dec 2025 15:45:36 -0500 https://www.privy.com/ecommerce-marketing-show https://img.transistor.fm/kO36nPOLtSXNkXmIUtBc1SK4za5cbstHxha1j6nibgE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85OTZi/MGRjY2M3MGFiYWE1/ZjQ5ODg4MTM0MDA2/MDc3Yi5qcGc.jpg Ecommerce Marketing School https://www.privy.com/ecommerce-marketing-show episodic Privy Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand. Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales Privy No Yes How Mad Rabbit Created Their Own Holiday To Build Momentum Around BFCM #630 722 722 How Mad Rabbit Created Their Own Holiday To Build Momentum Around BFCM #630 full f2cafb53-bff0-4fd9-90c5-212c92007fc8 https://share.transistor.fm/s/441a8632 Tattoo brand, Mad Rabbit, created Mad Monday leading up to BFCM to build momentum. And it's worked like a charm. On this episode of Ecommerce Marketing School, Mad Rabbit co-founder Selom Agbitor breaks down how their strategy. The best part? You can create your own holiday any time of year. Post-BFCM is the perfect time to keep the sales coming. 

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]]> Tattoo brand, Mad Rabbit, created Mad Monday leading up to BFCM to build momentum. And it's worked like a charm. On this episode of Ecommerce Marketing School, Mad Rabbit co-founder Selom Agbitor breaks down how their strategy. The best part? You can create your own holiday any time of year. Post-BFCM is the perfect time to keep the sales coming. 

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]]> Tue, 21 Nov 2023 07:29:54 -0500 Privy Privy 989 Tattoo brand, Mad Rabbit, created Mad Monday leading up to BFCM to build momentum. And it's worked like a charm. On this episode of Ecommerce Marketing School, Mad Rabbit co-founder Selom Agbitor breaks down how their strategy. The best part? You can create your own holiday any time of year. Post-BFCM is the perfect time to keep the sales coming. 

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]]> shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No How To Lead With Empathy This Holiday Season (With Feastables' Jess Cervellon) #629 721 721 How To Lead With Empathy This Holiday Season (With Feastables' Jess Cervellon) #629 full ab266116-e8b1-4c02-bef0-a31a32302c7a https://share.transistor.fm/s/ce954436 Jess Cervellon is the VP of Customer Experience at Feastables. So she knows a thing or two about creating a memorable experience. And on today's episode of Ecommerce Marketing School, she's sharing how to lead with empathy both internally and externally this holiday season. Because if your internal teams aren't happy, they can't possibly support customers at the highest level.

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]]> Jess Cervellon is the VP of Customer Experience at Feastables. So she knows a thing or two about creating a memorable experience. And on today's episode of Ecommerce Marketing School, she's sharing how to lead with empathy both internally and externally this holiday season. Because if your internal teams aren't happy, they can't possibly support customers at the highest level.

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]]> Thu, 16 Nov 2023 07:51:46 -0500 Privy Privy 1302 Jess Cervellon is the VP of Customer Experience at Feastables. So she knows a thing or two about creating a memorable experience. And on today's episode of Ecommerce Marketing School, she's sharing how to lead with empathy both internally and externally this holiday season. Because if your internal teams aren't happy, they can't possibly support customers at the highest level.

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]]> shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No Foolproof Ways To Deliver An Elevated Shipping Experience This Holiday Season #628 720 720 Foolproof Ways To Deliver An Elevated Shipping Experience This Holiday Season #628 full d8f19ac9-7d59-4b0c-a0a8-1a0ebe7822e5 https://share.transistor.fm/s/92dd00f4 Ever seen mixed messages about shipping as a consumer? It happens ALL the time. And this time of year, it's especially important to make sure you're setting clear expectations for your customers. Luckily, Wonderment's Brian Whalley, has tons of tips and tricks to make this foolproof. So you have happy customers and fewer support tickets to sift through - a total win-win.

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]]> Ever seen mixed messages about shipping as a consumer? It happens ALL the time. And this time of year, it's especially important to make sure you're setting clear expectations for your customers. Luckily, Wonderment's Brian Whalley, has tons of tips and tricks to make this foolproof. So you have happy customers and fewer support tickets to sift through - a total win-win.

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]]> Tue, 14 Nov 2023 07:04:05 -0500 Privy Privy 1203 Ever seen mixed messages about shipping as a consumer? It happens ALL the time. And this time of year, it's especially important to make sure you're setting clear expectations for your customers. Luckily, Wonderment's Brian Whalley, has tons of tips and tricks to make this foolproof. So you have happy customers and fewer support tickets to sift through - a total win-win.

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]]> shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No Expert Advice For Staying Sane During The Holidays As A Founder & Operator #627 719 719 Expert Advice For Staying Sane During The Holidays As A Founder & Operator #627 full b24a6716-126c-4bd7-b0ba-6ec6c5b8ccc1 https://share.transistor.fm/s/d7649d78 As a founder/CEO, you have to have the ability to think about the next 5 years and 5 minutes. A balancing act that's incredibly challenging to manage. Especially during BFCM when comparison culture PEAKS. But luckily on this episode of Ecommerce Marketing School, KC Holiday shares advice for staying sane and managing expectations across the board.

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]]> As a founder/CEO, you have to have the ability to think about the next 5 years and 5 minutes. A balancing act that's incredibly challenging to manage. Especially during BFCM when comparison culture PEAKS. But luckily on this episode of Ecommerce Marketing School, KC Holiday shares advice for staying sane and managing expectations across the board.

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]]> Thu, 09 Nov 2023 11:41:48 -0500 Privy Privy 1248 As a founder/CEO, you have to have the ability to think about the next 5 years and 5 minutes. A balancing act that's incredibly challenging to manage. Especially during BFCM when comparison culture PEAKS. But luckily on this episode of Ecommerce Marketing School, KC Holiday shares advice for staying sane and managing expectations across the board.

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]]> shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No Subscriptions And BFCM: How To Turn New Customers Into Superfans #626 718 718 Subscriptions And BFCM: How To Turn New Customers Into Superfans #626 full 269d99a6-0154-444f-b109-bce247a8f464 https://share.transistor.fm/s/4ef4bd39 Chances are, you end up with a ton of new customers around the holidays. But that doesn't necessarily mean they stick around and become loyal customers. On this episode of Ecommerce Marketing School, Chris George, subscription guru, shares tips for keeping these new customers coming back for more. 

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]]> Chances are, you end up with a ton of new customers around the holidays. But that doesn't necessarily mean they stick around and become loyal customers. On this episode of Ecommerce Marketing School, Chris George, subscription guru, shares tips for keeping these new customers coming back for more. 

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]]> Tue, 07 Nov 2023 07:18:54 -0500 Privy Privy 1013 Chances are, you end up with a ton of new customers around the holidays. But that doesn't necessarily mean they stick around and become loyal customers. On this episode of Ecommerce Marketing School, Chris George, subscription guru, shares tips for keeping these new customers coming back for more. 

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]]> shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No 16 Rapid-Fire Expert Plays You Can Still Pull Off Before Black Friday #625 717 717 16 Rapid-Fire Expert Plays You Can Still Pull Off Before Black Friday #625 full d1c9b339-da83-4694-b483-e3da4ae6ba33 https://share.transistor.fm/s/ad550245 Think it's too late to get creative for Black Friday? Think again. On this episode of Ecommerce Marketing School, Val chats with ecommerce expert, Aaron Orendorff, about rapid-fire lessons they learned from other MASSIVE names in the DTC community about impactful plays you can still pull off before the holidays.

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]]> Think it's too late to get creative for Black Friday? Think again. On this episode of Ecommerce Marketing School, Val chats with ecommerce expert, Aaron Orendorff, about rapid-fire lessons they learned from other MASSIVE names in the DTC community about impactful plays you can still pull off before the holidays.

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]]> Thu, 02 Nov 2023 09:54:49 -0400 Privy Privy 1250 Think it's too late to get creative for Black Friday? Think again. On this episode of Ecommerce Marketing School, Val chats with ecommerce expert, Aaron Orendorff, about rapid-fire lessons they learned from other MASSIVE names in the DTC community about impactful plays you can still pull off before the holidays.

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]]> shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No Ahhh BFCM Horror Stories (And What You Can Learn From Them) #624 716 716 Ahhh BFCM Horror Stories (And What You Can Learn From Them) #624 full 204ceb2c-67df-46f8-89a6-7fa6d506a92e https://share.transistor.fm/s/10335477 It doesn’t matter how big or small your business is, you're going to hit some snags during the holidays. And on this episode of Ecommerce Marketing School, Val is sharing Black Friday horror stories and what you can learn from them. So you can walk into this busy season with your head held high.


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]]> It doesn’t matter how big or small your business is, you're going to hit some snags during the holidays. And on this episode of Ecommerce Marketing School, Val is sharing Black Friday horror stories and what you can learn from them. So you can walk into this busy season with your head held high.


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]]> Tue, 31 Oct 2023 13:25:20 -0400 Privy Privy 1014 It doesn’t matter how big or small your business is, you're going to hit some snags during the holidays. And on this episode of Ecommerce Marketing School, Val is sharing Black Friday horror stories and what you can learn from them. So you can walk into this busy season with your head held high.


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]]> shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No How To Make The Most Of The Holiday Season (Even If You Don't Sell "Giftable" Products) #623 715 715 How To Make The Most Of The Holiday Season (Even If You Don't Sell "Giftable" Products) #623 full dd9609ab-aa0f-471f-a6e2-67e4ae30b317 https://share.transistor.fm/s/33a09d43 If you sell something like baby formula or PMS products, your products aren't necessarily "giftable." So how can you make the most of the holiday season? On this episode of Ecommerce Marketing School, Val chats with Marea Wellness' Monica Grohne about this exact topic. Find out her secrets to success and so much more.

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]]> If you sell something like baby formula or PMS products, your products aren't necessarily "giftable." So how can you make the most of the holiday season? On this episode of Ecommerce Marketing School, Val chats with Marea Wellness' Monica Grohne about this exact topic. Find out her secrets to success and so much more.

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]]> Fri, 27 Oct 2023 10:35:25 -0400 Privy Privy 1381 If you sell something like baby formula or PMS products, your products aren't necessarily "giftable." So how can you make the most of the holiday season? On this episode of Ecommerce Marketing School, Val chats with Marea Wellness' Monica Grohne about this exact topic. Find out her secrets to success and so much more.

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]]> shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No Building A Connection With Your Packaging (And Last Minute Tips For BFCM) #622 714 714 Building A Connection With Your Packaging (And Last Minute Tips For BFCM) #622 full 8af9f4df-39cd-4fce-96ae-360462139df9 https://share.transistor.fm/s/a2e0753e If you're using plain packaging, you're missing out on a serious opportunity to excite and connect with your customers. On this episode of Ecommerce Marketing School, Popsmith's Dave Stickland shares how they think about packaging and have created an incredible unboxing experience their audience goes nuts for. Plus, he shares last-minute ideas to up your packaging game in time for BFCM. 

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]]> If you're using plain packaging, you're missing out on a serious opportunity to excite and connect with your customers. On this episode of Ecommerce Marketing School, Popsmith's Dave Stickland shares how they think about packaging and have created an incredible unboxing experience their audience goes nuts for. Plus, he shares last-minute ideas to up your packaging game in time for BFCM. 

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]]> Tue, 24 Oct 2023 06:34:55 -0400 Privy Privy 1264 If you're using plain packaging, you're missing out on a serious opportunity to excite and connect with your customers. On this episode of Ecommerce Marketing School, Popsmith's Dave Stickland shares how they think about packaging and have created an incredible unboxing experience their audience goes nuts for. Plus, he shares last-minute ideas to up your packaging game in time for BFCM. 

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]]> shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No What It Takes To Win Black Friday (And Create An Amazing Customer Experience) #621 713 713 What It Takes To Win Black Friday (And Create An Amazing Customer Experience) #621 full aab8dc14-3a9f-47e5-bb73-85a2e3cf766a https://share.transistor.fm/s/e6d929f2 Shoppers have been trained to wait until November to buy. So whether you're running a discount, free gift with purchase, expedited shipping, or another offer entirely, you better make sure it's profitable. But you can't stop at a single purchase. And on this episode of Ecommerce Marketing School, PostPilot's Drew Sanocki shares his secrets for what it takes to win Black Friday. 

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]]> Shoppers have been trained to wait until November to buy. So whether you're running a discount, free gift with purchase, expedited shipping, or another offer entirely, you better make sure it's profitable. But you can't stop at a single purchase. And on this episode of Ecommerce Marketing School, PostPilot's Drew Sanocki shares his secrets for what it takes to win Black Friday. 

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]]> Thu, 19 Oct 2023 06:59:40 -0400 Privy Privy 1148 Shoppers have been trained to wait until November to buy. So whether you're running a discount, free gift with purchase, expedited shipping, or another offer entirely, you better make sure it's profitable. But you can't stop at a single purchase. And on this episode of Ecommerce Marketing School, PostPilot's Drew Sanocki shares his secrets for what it takes to win Black Friday. 

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]]> shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No Get A Leg Up On Returns This Holiday Season: Expert Advice For Lowering Your Return Rate #620 712 712 Get A Leg Up On Returns This Holiday Season: Expert Advice For Lowering Your Return Rate #620 full 5c8edaff-4a4f-41fa-ae92-b21d709296b6 https://share.transistor.fm/s/83a56ab2 Eli Weiss is a customer experience guru. Today, he's the Senior Director CX & Retention at Jones Road Beauty. And before that, he was at Olipop. 2 absolute household names in the DTC space. And on this episode of Ecommerce Marketing School, he's chatting with Val about how to reduce returns this holiday season. It's packed with tons of actionable advice and tips you can test out ASAP.

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]]> Eli Weiss is a customer experience guru. Today, he's the Senior Director CX & Retention at Jones Road Beauty. And before that, he was at Olipop. 2 absolute household names in the DTC space. And on this episode of Ecommerce Marketing School, he's chatting with Val about how to reduce returns this holiday season. It's packed with tons of actionable advice and tips you can test out ASAP.

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]]> Tue, 17 Oct 2023 07:04:10 -0400 Privy Privy 1395 Eli Weiss is a customer experience guru. Today, he's the Senior Director CX & Retention at Jones Road Beauty. And before that, he was at Olipop. 2 absolute household names in the DTC space. And on this episode of Ecommerce Marketing School, he's chatting with Val about how to reduce returns this holiday season. It's packed with tons of actionable advice and tips you can test out ASAP.

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]]> shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No Quick Wins You Can Actually Pull Off To Boost CRO Before BFCM #619 711 711 Quick Wins You Can Actually Pull Off To Boost CRO Before BFCM #619 full 5c513877-1453-4692-9eb5-0cc23d465689 https://share.transistor.fm/s/b1b43546 Soooo there's good news and bad news about improving your CRO ahead of Black Friday. Bad news? The best time to start was right after BFCM last year. Good news? It's not too late to pull off some quick wins that'll give your store a serious boost ahead of the holiday season. Luckily, CRO expert, Kanika Misra, is breaking it all down on this episode of Ecommerce Marketing School with Val Geisler. 

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]]> Soooo there's good news and bad news about improving your CRO ahead of Black Friday. Bad news? The best time to start was right after BFCM last year. Good news? It's not too late to pull off some quick wins that'll give your store a serious boost ahead of the holiday season. Luckily, CRO expert, Kanika Misra, is breaking it all down on this episode of Ecommerce Marketing School with Val Geisler. 

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]]> Thu, 05 Oct 2023 16:31:25 -0400 Privy Privy 1124 Soooo there's good news and bad news about improving your CRO ahead of Black Friday. Bad news? The best time to start was right after BFCM last year. Good news? It's not too late to pull off some quick wins that'll give your store a serious boost ahead of the holiday season. Luckily, CRO expert, Kanika Misra, is breaking it all down on this episode of Ecommerce Marketing School with Val Geisler. 

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]]> shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No Drive More Sales This BFCM With These Expert Email And Segmentation Secrets #618 710 710 Drive More Sales This BFCM With These Expert Email And Segmentation Secrets #618 full d2e17001-0d26-4176-aaa9-27b50e2dbca9 https://share.transistor.fm/s/5616c06f Email marketing during Black Friday can get a littleee crazy. That's why on today's episode, Val chats with email expert, Jacob Sappington, to give you an in-depth look at how he handles segmentation, gift givers, tweaking existing flows, and SO much more. OH! And don't forget to send an evening text on Cyber Monday. Listen 'til the very end to find out why.

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]]> Email marketing during Black Friday can get a littleee crazy. That's why on today's episode, Val chats with email expert, Jacob Sappington, to give you an in-depth look at how he handles segmentation, gift givers, tweaking existing flows, and SO much more. OH! And don't forget to send an evening text on Cyber Monday. Listen 'til the very end to find out why.

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]]> Tue, 03 Oct 2023 06:36:14 -0400 Privy Privy 1046 Email marketing during Black Friday can get a littleee crazy. That's why on today's episode, Val chats with email expert, Jacob Sappington, to give you an in-depth look at how he handles segmentation, gift givers, tweaking existing flows, and SO much more. OH! And don't forget to send an evening text on Cyber Monday. Listen 'til the very end to find out why.

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]]> shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No The Email Series You HAVE To Update For BFCM (Pssst It’s Something You Should Already Have) #617 709 709 The Email Series You HAVE To Update For BFCM (Pssst It’s Something You Should Already Have) #617 full 398b1659-9c58-4d2b-9f5c-f7c919e5445f https://share.transistor.fm/s/13ece82e The most powerful thing you can do for BFCM is squeezing the most out of what you already have. And that's exactly what email expert, Samar Owais is breaking down on today's episode of Ecommerce Marketing School. The #1 email series you already have in place that *has* to be updated during BFCM. If you want to make $$ this holiday season, this is a must listen.

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]]> The most powerful thing you can do for BFCM is squeezing the most out of what you already have. And that's exactly what email expert, Samar Owais is breaking down on today's episode of Ecommerce Marketing School. The #1 email series you already have in place that *has* to be updated during BFCM. If you want to make $$ this holiday season, this is a must listen.

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]]> Thu, 28 Sep 2023 05:00:00 -0400 Privy Privy 1129 The most powerful thing you can do for BFCM is squeezing the most out of what you already have. And that's exactly what email expert, Samar Owais is breaking down on today's episode of Ecommerce Marketing School. The #1 email series you already have in place that *has* to be updated during BFCM. If you want to make $$ this holiday season, this is a must listen.

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]]> shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No This Shoe Brand Launched A Collab With Jet-Puffed Marshmallows. Here’s How It Went. #616 708 708 This Shoe Brand Launched A Collab With Jet-Puffed Marshmallows. Here’s How It Went. #616 full 0944e904-8c41-4446-91bf-304269cb4bf2 https://share.transistor.fm/s/2bdc529e Kizik has mastered the art of collaborations. And they're not always obvious. Like their limited-edition shoe with Jet-Puffed Marshmallows. On today's episode of Ecommerce Marketing School, Brett Swensen, shares a behind-the-scenes look at their strategy and how it went (spoiler: it crushed). Plus, whether or not there's time to launch your own collab before BFCM.

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]]> Kizik has mastered the art of collaborations. And they're not always obvious. Like their limited-edition shoe with Jet-Puffed Marshmallows. On today's episode of Ecommerce Marketing School, Brett Swensen, shares a behind-the-scenes look at their strategy and how it went (spoiler: it crushed). Plus, whether or not there's time to launch your own collab before BFCM.

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]]> Tue, 26 Sep 2023 06:15:49 -0400 Privy Privy 1200 Kizik has mastered the art of collaborations. And they're not always obvious. Like their limited-edition shoe with Jet-Puffed Marshmallows. On today's episode of Ecommerce Marketing School, Brett Swensen, shares a behind-the-scenes look at their strategy and how it went (spoiler: it crushed). Plus, whether or not there's time to launch your own collab before BFCM.

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]]> shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No BFCM Email Tips You Can Try Out NOW (Lessons From 2 Email Marketing Geeks) #615 707 707 BFCM Email Tips You Can Try Out NOW (Lessons From 2 Email Marketing Geeks) #615 full bcc1d559-f4d0-47ef-b7ff-d7ce9cc6112f https://share.transistor.fm/s/74d3d611 We're getting into the biggest email season of the year. And on this episode of Ecommerce Marketing School, Val chats with longtime friend (and fellow email expert) about what they learned at Litmus Live. It's a 2-day conference all about email marketing. And they're breaking down tips and tricks you can be using NOW ahead of Black Friday. Everything from copy tips to repurposing your best-performing emails.

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]]> We're getting into the biggest email season of the year. And on this episode of Ecommerce Marketing School, Val chats with longtime friend (and fellow email expert) about what they learned at Litmus Live. It's a 2-day conference all about email marketing. And they're breaking down tips and tricks you can be using NOW ahead of Black Friday. Everything from copy tips to repurposing your best-performing emails.

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]]> Thu, 21 Sep 2023 06:13:22 -0400 Privy Privy 1385 We're getting into the biggest email season of the year. And on this episode of Ecommerce Marketing School, Val chats with longtime friend (and fellow email expert) about what they learned at Litmus Live. It's a 2-day conference all about email marketing. And they're breaking down tips and tricks you can be using NOW ahead of Black Friday. Everything from copy tips to repurposing your best-performing emails.

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]]> shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No 2 BFCM Offers That Crush For This Expert (And How They're Switching It Up This Year) #614 706 706 2 BFCM Offers That Crush For This Expert (And How They're Switching It Up This Year) #614 full 660ce7d0-7172-4576-9564-f91f487cebf3 https://share.transistor.fm/s/894b86aa To have an amazing Black Friday, you need to nail your offers. Which is why understanding what your audience really cares about is suuuuper important. And on this episode of Ecommerce Marketing School, Jess Bachman, who runs ecommerce agency, Fireteam, is sharing the exact offers they're running for one brand this holiday season (and why). Plus, he shares how they're getting customers to buy more than once this holiday season.

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]]> To have an amazing Black Friday, you need to nail your offers. Which is why understanding what your audience really cares about is suuuuper important. And on this episode of Ecommerce Marketing School, Jess Bachman, who runs ecommerce agency, Fireteam, is sharing the exact offers they're running for one brand this holiday season (and why). Plus, he shares how they're getting customers to buy more than once this holiday season.

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]]> Tue, 19 Sep 2023 06:21:04 -0400 Privy Privy 1136 To have an amazing Black Friday, you need to nail your offers. Which is why understanding what your audience really cares about is suuuuper important. And on this episode of Ecommerce Marketing School, Jess Bachman, who runs ecommerce agency, Fireteam, is sharing the exact offers they're running for one brand this holiday season (and why). Plus, he shares how they're getting customers to buy more than once this holiday season.

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]]> shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No How Carnivore Snax Locked In 1k+ Paying Members In 5 Months (Plus An Inside Look At Their BFCM Plan) #613 705 705 How Carnivore Snax Locked In 1k+ Paying Members In 5 Months (Plus An Inside Look At Their BFCM Plan) #613 full 590364f1-be37-4a1d-96fb-48d9f0331c16 https://share.transistor.fm/s/dabef45d Mark Ritz has been obsessed with memberships for YEARS thanks to his days at Costco. And it's paying off in a big way for his brand, Carnivore Snax. In the first month alone, they locked in 500 members and it's only grown from there. 5 months in, they're up to 1k+ members. And on today's episode, he gives a behind-the-scenes look at bringing their membership program to life. And how it plays into their BFCM plans (spoiler alert: it's critical).

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]]> Mark Ritz has been obsessed with memberships for YEARS thanks to his days at Costco. And it's paying off in a big way for his brand, Carnivore Snax. In the first month alone, they locked in 500 members and it's only grown from there. 5 months in, they're up to 1k+ members. And on today's episode, he gives a behind-the-scenes look at bringing their membership program to life. And how it plays into their BFCM plans (spoiler alert: it's critical).

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]]> Thu, 14 Sep 2023 06:17:32 -0400 Privy Privy 1235 Mark Ritz has been obsessed with memberships for YEARS thanks to his days at Costco. And it's paying off in a big way for his brand, Carnivore Snax. In the first month alone, they locked in 500 members and it's only grown from there. 5 months in, they're up to 1k+ members. And on today's episode, he gives a behind-the-scenes look at bringing their membership program to life. And how it plays into their BFCM plans (spoiler alert: it's critical).

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]]> shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No 9 Ways To Grow Your Email And SMS Lists Before Black Friday #612 704 704 9 Ways To Grow Your Email And SMS Lists Before Black Friday #612 full 2c2d95ea-b144-48f1-a01a-41be2a772c48 https://share.transistor.fm/s/322e25de The more contacts you have, the more revenue you’ll bring in with your email and SMS campaigns. That’s why list growth needs to be a constant priority, but the next few months leading up to Black Friday are especially important. On this episode of Ecommerce Marketing School, on the all-new BFCM season, Privy's Lauren Cowan shares foolproof tips to help you boost list growth ASAP.

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]]> The more contacts you have, the more revenue you’ll bring in with your email and SMS campaigns. That’s why list growth needs to be a constant priority, but the next few months leading up to Black Friday are especially important. On this episode of Ecommerce Marketing School, on the all-new BFCM season, Privy's Lauren Cowan shares foolproof tips to help you boost list growth ASAP.

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]]> Tue, 12 Sep 2023 06:16:47 -0400 Privy Privy 1292 The more contacts you have, the more revenue you’ll bring in with your email and SMS campaigns. That’s why list growth needs to be a constant priority, but the next few months leading up to Black Friday are especially important. On this episode of Ecommerce Marketing School, on the all-new BFCM season, Privy's Lauren Cowan shares foolproof tips to help you boost list growth ASAP.

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]]> shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No Everything You Missed This Season: A Recap Of The Absolute Gold 18 Ecommerce Experts Shared #611 703 703 Everything You Missed This Season: A Recap Of The Absolute Gold 18 Ecommerce Experts Shared #611 full 5f7e1a94-79d1-454c-a8c5-6f769a90c423 https://share.transistor.fm/s/98dd3d59 On this season of Ecommerce Marketing School, Val chatted with 18 experts about everything from top performing emails, to using holidays to drive sales, and SO much more. And now that Summer School is officially over, we're taking a short break before jumping straight into BFCM. We'll be breaking down success stories, how to prep your site, and WAY more.

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]]> On this season of Ecommerce Marketing School, Val chatted with 18 experts about everything from top performing emails, to using holidays to drive sales, and SO much more. And now that Summer School is officially over, we're taking a short break before jumping straight into BFCM. We'll be breaking down success stories, how to prep your site, and WAY more.

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]]> Thu, 31 Aug 2023 06:09:59 -0400 Privy Privy 833 On this season of Ecommerce Marketing School, Val chatted with 18 experts about everything from top performing emails, to using holidays to drive sales, and SO much more. And now that Summer School is officially over, we're taking a short break before jumping straight into BFCM. We'll be breaking down success stories, how to prep your site, and WAY more.

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]]> shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No Turn AI Into An Extra Employee For Your Store With These Tips #610 702 702 Turn AI Into An Extra Employee For Your Store With These Tips #610 full c17530d3-372c-4baf-a017-adda20e25313 https://share.transistor.fm/s/b59f97a5 AI has changed the way we approach marketing over the last year. And when you use it correctly for your business, you can leverage it as an extra team member. For everything from product descriptions to ad copy, there's so much that can be done. And on this episode of Ecommerce Marketing School, Triple Whale's Mary Lister shares her secrets for leveraging AI in the most powerful way.

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]]> AI has changed the way we approach marketing over the last year. And when you use it correctly for your business, you can leverage it as an extra team member. For everything from product descriptions to ad copy, there's so much that can be done. And on this episode of Ecommerce Marketing School, Triple Whale's Mary Lister shares her secrets for leveraging AI in the most powerful way.

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]]> Tue, 29 Aug 2023 06:45:18 -0400 Privy Privy 1117 AI has changed the way we approach marketing over the last year. And when you use it correctly for your business, you can leverage it as an extra team member. For everything from product descriptions to ad copy, there's so much that can be done. And on this episode of Ecommerce Marketing School, Triple Whale's Mary Lister shares her secrets for leveraging AI in the most powerful way.

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]]> shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No The Ultimate Welcome Series And How This Brand Incorporates Tons Of Personalization To Get It Right #609 701 701 The Ultimate Welcome Series And How This Brand Incorporates Tons Of Personalization To Get It Right #609 full d4fc1e16-76b8-4605-875d-c3226d9dcc8f https://share.transistor.fm/s/4b9c6567 Selling a multi thousand dollar product is HARD. But when you add insurance to the mix, it gets even more complicated. And that's exactly what Cubby Beds combats every single day. On this episode of Ecommerce Marketing School, founder, Caleb Polley, shares how they lean into serious personalization in their welcome flow and the exact order they think about sharing critical information so their audience get the right message at the perfect time.

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]]> Selling a multi thousand dollar product is HARD. But when you add insurance to the mix, it gets even more complicated. And that's exactly what Cubby Beds combats every single day. On this episode of Ecommerce Marketing School, founder, Caleb Polley, shares how they lean into serious personalization in their welcome flow and the exact order they think about sharing critical information so their audience get the right message at the perfect time.

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]]> Thu, 24 Aug 2023 05:00:00 -0400 Privy Privy 1236 Selling a multi thousand dollar product is HARD. But when you add insurance to the mix, it gets even more complicated. And that's exactly what Cubby Beds combats every single day. On this episode of Ecommerce Marketing School, founder, Caleb Polley, shares how they lean into serious personalization in their welcome flow and the exact order they think about sharing critical information so their audience get the right message at the perfect time.

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]]> shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No How To Use Holidays (Even Small Ones) To Drive Sales For Your Store #608 700 700 How To Use Holidays (Even Small Ones) To Drive Sales For Your Store #608 full aefa318e-1441-461a-a6d4-732453d741dc https://share.transistor.fm/s/f0c67767 Taylor Fraser is constantly thinking about which holidays he lean into for Outway. These emails drive insane sales for their business. And on this episode of Ecommerce Marketing School, he's sharing what works well for them, the #1 thing you can do to drive better results with email and SO much more. This one's absolutely packed with value.

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]]> Taylor Fraser is constantly thinking about which holidays he lean into for Outway. These emails drive insane sales for their business. And on this episode of Ecommerce Marketing School, he's sharing what works well for them, the #1 thing you can do to drive better results with email and SO much more. This one's absolutely packed with value.

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]]> Tue, 22 Aug 2023 05:00:00 -0400 Privy Privy 1223 Taylor Fraser is constantly thinking about which holidays he lean into for Outway. These emails drive insane sales for their business. And on this episode of Ecommerce Marketing School, he's sharing what works well for them, the #1 thing you can do to drive better results with email and SO much more. This one's absolutely packed with value.

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]]> shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No An Expert Guide For What Not To Do With Your Ads #607 699 699 An Expert Guide For What Not To Do With Your Ads #607 full 9407b93c-e7c6-452e-832f-f422c8492407 https://share.transistor.fm/s/a8aae6db Dara Denney is an absolute ad guru. And as we get into BFCM season, it's harder to get people’s attention and more way more expensive. So on today's episode, she's sharing what not to do when it comes to paid advertising. Make sure you're not making these mistakes and get her full playbook for success.

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]]> Dara Denney is an absolute ad guru. And as we get into BFCM season, it's harder to get people’s attention and more way more expensive. So on today's episode, she's sharing what not to do when it comes to paid advertising. Make sure you're not making these mistakes and get her full playbook for success.

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]]> Thu, 17 Aug 2023 06:07:58 -0400 Privy Privy 1324 Dara Denney is an absolute ad guru. And as we get into BFCM season, it's harder to get people’s attention and more way more expensive. So on today's episode, she's sharing what not to do when it comes to paid advertising. Make sure you're not making these mistakes and get her full playbook for success.

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]]> shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No How To Keep Your Customers Coming Back (Even When Your Product’s Not Consumable) #606 698 698 How To Keep Your Customers Coming Back (Even When Your Product’s Not Consumable) #606 full 663d6d48-663a-49ec-a6ed-96b0213cedb4 https://share.transistor.fm/s/aef981d6 As a reusable product, Stasher has unique challenges when it comes to bringing customers back again and again. But Lanie DePasquale is up for the challenge. And on this episode of Ecommerce Marketing School, she's sharing a behind-the-scenes look at what it takes to get buyers to make a purchase in the first place and how to get them to keep coming back (even without a consumable product).

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]]> As a reusable product, Stasher has unique challenges when it comes to bringing customers back again and again. But Lanie DePasquale is up for the challenge. And on this episode of Ecommerce Marketing School, she's sharing a behind-the-scenes look at what it takes to get buyers to make a purchase in the first place and how to get them to keep coming back (even without a consumable product).

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]]> Tue, 15 Aug 2023 05:00:00 -0400 Privy Privy 1284 As a reusable product, Stasher has unique challenges when it comes to bringing customers back again and again. But Lanie DePasquale is up for the challenge. And on this episode of Ecommerce Marketing School, she's sharing a behind-the-scenes look at what it takes to get buyers to make a purchase in the first place and how to get them to keep coming back (even without a consumable product).

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]]> shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No A Masterclass In Reviews: How Chomps Incentivizes, Uses And Shares Killer Customer Reviews #605 697 697 A Masterclass In Reviews: How Chomps Incentivizes, Uses And Shares Killer Customer Reviews #605 full b1cd9387-0869-4be4-b0fa-c43f5fd48fc2 https://share.transistor.fm/s/bc745e06 Imagine having a product so good your customers ask YOU how to leave a review. That's what kind of following Chomps, a jerky brand, has. And on today's episode, Zoe Kahn shares how they get and use reviews. From both superfans and customers. Because when you harness them the right way, reviews have the power to drive more sales and engage your existing audience in a really meaningful way.


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]]> Imagine having a product so good your customers ask YOU how to leave a review. That's what kind of following Chomps, a jerky brand, has. And on today's episode, Zoe Kahn shares how they get and use reviews. From both superfans and customers. Because when you harness them the right way, reviews have the power to drive more sales and engage your existing audience in a really meaningful way.


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]]> Thu, 10 Aug 2023 05:00:00 -0400 Privy Privy 1423 Imagine having a product so good your customers ask YOU how to leave a review. That's what kind of following Chomps, a jerky brand, has. And on today's episode, Zoe Kahn shares how they get and use reviews. From both superfans and customers. Because when you harness them the right way, reviews have the power to drive more sales and engage your existing audience in a really meaningful way.


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]]> shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No A Crash Course On UGC And How To Get It #604 696 696 A Crash Course On UGC And How To Get It #604 full c8f3b3ab-57f6-4b86-89d0-29c2ea470753 https://share.transistor.fm/s/e609af12 Kristen Jones is a UGC (user generated content) expert who has been on both the operator and creator side of the business. And on today's episode, she's giving a behind-the-scenes look at how she manages the process and what it really takes to get amazing content that'll do wonders for your business.

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]]> Kristen Jones is a UGC (user generated content) expert who has been on both the operator and creator side of the business. And on today's episode, she's giving a behind-the-scenes look at how she manages the process and what it really takes to get amazing content that'll do wonders for your business.

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]]> Tue, 08 Aug 2023 06:41:10 -0400 Privy Privy 1034 Kristen Jones is a UGC (user generated content) expert who has been on both the operator and creator side of the business. And on today's episode, she's giving a behind-the-scenes look at how she manages the process and what it really takes to get amazing content that'll do wonders for your business.

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]]> shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No Unpaid Marketing And How To Get In Front Of Your Audience In Nontraditional Ways #603 695 695 Unpaid Marketing And How To Get In Front Of Your Audience In Nontraditional Ways #603 full 69484b26-d6dd-4385-afa2-a019b9942def https://share.transistor.fm/s/c4fa76f6 As the founder of sexual wellness brand, Emojibator, Joe Vela is no stranger to leaning in to unpaid marketing. Without the ability to use paid ads, getting in front of their audience comes down to one thing: creativity. And whether you're in a "taboo" industry or just looking for ways to grow your business, this episode is packed with ideas. One even landed Emojibator in Rolling Stone.

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]]> As the founder of sexual wellness brand, Emojibator, Joe Vela is no stranger to leaning in to unpaid marketing. Without the ability to use paid ads, getting in front of their audience comes down to one thing: creativity. And whether you're in a "taboo" industry or just looking for ways to grow your business, this episode is packed with ideas. One even landed Emojibator in Rolling Stone.

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]]> Fri, 04 Aug 2023 06:32:15 -0400 Privy Privy 1183 As the founder of sexual wellness brand, Emojibator, Joe Vela is no stranger to leaning in to unpaid marketing. Without the ability to use paid ads, getting in front of their audience comes down to one thing: creativity. And whether you're in a "taboo" industry or just looking for ways to grow your business, this episode is packed with ideas. One even landed Emojibator in Rolling Stone.

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]]> shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No The Secret To A Winning BFCM Offer (How To Test All Year Long) #602 694 694 The Secret To A Winning BFCM Offer (How To Test All Year Long) #602 full ceac42e0-fb82-443a-a6d7-4eb79c17beb1 https://share.transistor.fm/s/66531c54 For Connor Rolain, head of growth at cookware brand, Hexclad, finding a winning BFCM offer isn’t just about running a higher discount. It’s a science that comes down to testing all year long. And he takes it seriously. Because ~50% of their revenue will come in November and December. On this episode of Ecommerce Marketing School, he shares their exact playbook for running offers all year long to land on the perfect strategy for BFCM.

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]]> For Connor Rolain, head of growth at cookware brand, Hexclad, finding a winning BFCM offer isn’t just about running a higher discount. It’s a science that comes down to testing all year long. And he takes it seriously. Because ~50% of their revenue will come in November and December. On this episode of Ecommerce Marketing School, he shares their exact playbook for running offers all year long to land on the perfect strategy for BFCM.

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]]> Tue, 01 Aug 2023 10:24:32 -0400 Privy Privy 1295 For Connor Rolain, head of growth at cookware brand, Hexclad, finding a winning BFCM offer isn’t just about running a higher discount. It’s a science that comes down to testing all year long. And he takes it seriously. Because ~50% of their revenue will come in November and December. On this episode of Ecommerce Marketing School, he shares their exact playbook for running offers all year long to land on the perfect strategy for BFCM.

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]]> shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No How To Build Magical Post-Purchase And Winback Experience (That Keeps Customers Coming Back) #601 693 693 How To Build Magical Post-Purchase And Winback Experience (That Keeps Customers Coming Back) #601 full 8a7b06f0-d0c8-4930-8258-a14a29527843 https://share.transistor.fm/s/40b3673f Jess Chan has helped DTC brands generate more than $300M. So she knows a thing or two about what it takes to create campaigns that drive real results. And on today's episode, she's breaking down how to create a magical post-purchase and winback experience that really works to bring customers back. Because often the biggest drop-off brands will see is from that first to second purchase. 

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]]> Jess Chan has helped DTC brands generate more than $300M. So she knows a thing or two about what it takes to create campaigns that drive real results. And on today's episode, she's breaking down how to create a magical post-purchase and winback experience that really works to bring customers back. Because often the biggest drop-off brands will see is from that first to second purchase. 

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]]> Thu, 27 Jul 2023 06:48:34 -0400 Privy Privy 1457 Jess Chan has helped DTC brands generate more than $300M. So she knows a thing or two about what it takes to create campaigns that drive real results. And on today's episode, she's breaking down how to create a magical post-purchase and winback experience that really works to bring customers back. Because often the biggest drop-off brands will see is from that first to second purchase. 

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]]> shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No A Behind-The-Scened Look At Building Relationships And Trust With SMS #600 692 692 A Behind-The-Scened Look At Building Relationships And Trust With SMS #600 full 7e67f2e5-7869-4e52-bd7b-d246e2feb4c7 https://share.transistor.fm/s/5267c516 Whether you're already sending regular texts or you're just getting started, email and SMS expert AND ecommerce founder, Connie Cen, is breaking down how to make your SMS program more personal. And spoiler alert: whatever you do, don't be a brand that just sends discount codes. Because yes, your texts should drive revenue for your business, but you should also be building trust and a real relationship with your subscribers with every message you send. And most brands are getting it wrong.

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]]> Whether you're already sending regular texts or you're just getting started, email and SMS expert AND ecommerce founder, Connie Cen, is breaking down how to make your SMS program more personal. And spoiler alert: whatever you do, don't be a brand that just sends discount codes. Because yes, your texts should drive revenue for your business, but you should also be building trust and a real relationship with your subscribers with every message you send. And most brands are getting it wrong.

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]]> Tue, 25 Jul 2023 06:44:37 -0400 Privy Privy 1411 Whether you're already sending regular texts or you're just getting started, email and SMS expert AND ecommerce founder, Connie Cen, is breaking down how to make your SMS program more personal. And spoiler alert: whatever you do, don't be a brand that just sends discount codes. Because yes, your texts should drive revenue for your business, but you should also be building trust and a real relationship with your subscribers with every message you send. And most brands are getting it wrong.

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]]> shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No This Email Expert Shares Some Of Her Top Campaigns Of All Time #599 691 691 This Email Expert Shares Some Of Her Top Campaigns Of All Time #599 full ea4d95b8-2d3c-4766-8a29-84927638c727 https://share.transistor.fm/s/7bb52f51 Lunar Solar is known for putting out some of the best emails in the business. And on today's episode, Emily Page is breaking down some of their best-performing campaigns and strategies they use to help clients drive real results. Get inspired by these expert-backed email ideas.

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]]> Lunar Solar is known for putting out some of the best emails in the business. And on today's episode, Emily Page is breaking down some of their best-performing campaigns and strategies they use to help clients drive real results. Get inspired by these expert-backed email ideas.

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]]> Thu, 20 Jul 2023 06:05:43 -0400 Privy Privy 1255 Lunar Solar is known for putting out some of the best emails in the business. And on today's episode, Emily Page is breaking down some of their best-performing campaigns and strategies they use to help clients drive real results. Get inspired by these expert-backed email ideas.

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]]> shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No An Expert-Tested Influencer Playbook That’s Guaranteed To Crush #598 690 690 An Expert-Tested Influencer Playbook That’s Guaranteed To Crush #598 full 16d1fa71-9556-4936-af88-26b45b513bdf https://share.transistor.fm/s/ff121c4b Ashvin Melwani, co-founder and CMO of a Health & Wellness brand called Obvi, scaled the business to $30M in revenue in 30 months completely bootstrapped. And on today's episode, he breaks down the exact influencer playbook they use to drive serious results. By leading with authenticity, they focus on real relationships and consistency. And it's a model that has worked liked a charm.

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]]> Ashvin Melwani, co-founder and CMO of a Health & Wellness brand called Obvi, scaled the business to $30M in revenue in 30 months completely bootstrapped. And on today's episode, he breaks down the exact influencer playbook they use to drive serious results. By leading with authenticity, they focus on real relationships and consistency. And it's a model that has worked liked a charm.

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]]> Tue, 18 Jul 2023 05:00:00 -0400 Privy Privy 1629 Ashvin Melwani, co-founder and CMO of a Health & Wellness brand called Obvi, scaled the business to $30M in revenue in 30 months completely bootstrapped. And on today's episode, he breaks down the exact influencer playbook they use to drive serious results. By leading with authenticity, they focus on real relationships and consistency. And it's a model that has worked liked a charm.

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]]> shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No A Copywriter's Guide To Infusing Your Brand With Humor And Personality #597 689 689 A Copywriter's Guide To Infusing Your Brand With Humor And Personality #597 full 97882ddc-b0fd-47ef-874d-79a343af74e7 https://share.transistor.fm/s/291b1e58 Humor is an incredible way to build a relationship with your audience and keep them coming back again and again. So on today's episode, copywriter, Lianna Patch, breaks down the best places to infuse your brand with a punchline or two to add personality and humor. No matter what industry you're in.

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]]> Humor is an incredible way to build a relationship with your audience and keep them coming back again and again. So on today's episode, copywriter, Lianna Patch, breaks down the best places to infuse your brand with a punchline or two to add personality and humor. No matter what industry you're in.

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]]> Thu, 13 Jul 2023 06:13:56 -0400 Privy Privy 1515 Humor is an incredible way to build a relationship with your audience and keep them coming back again and again. So on today's episode, copywriter, Lianna Patch, breaks down the best places to infuse your brand with a punchline or two to add personality and humor. No matter what industry you're in.

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]]> shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No The Emails You Can't Live Without: An Expert's Advice On The Highest Value Flows #596 688 688 The Emails You Can't Live Without: An Expert's Advice On The Highest Value Flows #596 full 289b53b5-e43e-433a-8875-972daf318534 https://share.transistor.fm/s/21dc42fb You're not alone if you set up an automated email years ago and haven't looked at it since. But for your highest-value campaigns, it's time to change that. On this episode, Val chats with email expert, Lexie Flick, about how she works her magic and which emails you can't live without.

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]]> You're not alone if you set up an automated email years ago and haven't looked at it since. But for your highest-value campaigns, it's time to change that. On this episode, Val chats with email expert, Lexie Flick, about how she works her magic and which emails you can't live without.

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]]> Tue, 11 Jul 2023 06:49:36 -0400 Privy Privy 1319 You're not alone if you set up an automated email years ago and haven't looked at it since. But for your highest-value campaigns, it's time to change that. On this episode, Val chats with email expert, Lexie Flick, about how she works her magic and which emails you can't live without.

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]]> shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No A Winning Abandoned Cart Playbook: Behind The Scenes Of Kuru's 5-Email Flow #595 687 687 A Winning Abandoned Cart Playbook: Behind The Scenes Of Kuru's 5-Email Flow #595 full 9d6e3798-e4a7-4c18-be32-e76764113f34 https://share.transistor.fm/s/fbc6a7c3 Shoppers abandon carts for SO many reasons. But the reality is that most brands aren't doing enough to bring them back (and no, that doesn't mean a discount code). So on this episode of Ecommerce Marketing School, Stacey Bishop from Kuru Footwear breaks down their 5-series flow. The best part? The 5th email converts just as well as the 3rd.

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]]> Shoppers abandon carts for SO many reasons. But the reality is that most brands aren't doing enough to bring them back (and no, that doesn't mean a discount code). So on this episode of Ecommerce Marketing School, Stacey Bishop from Kuru Footwear breaks down their 5-series flow. The best part? The 5th email converts just as well as the 3rd.

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]]> Thu, 06 Jul 2023 06:50:01 -0400 Privy Privy 1344 Shoppers abandon carts for SO many reasons. But the reality is that most brands aren't doing enough to bring them back (and no, that doesn't mean a discount code). So on this episode of Ecommerce Marketing School, Stacey Bishop from Kuru Footwear breaks down their 5-series flow. The best part? The 5th email converts just as well as the 3rd.

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]]> shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No How To Hit 1 Million Email Subscribers: The Jones Road Beauty Playbook #594 686 686 How To Hit 1 Million Email Subscribers: The Jones Road Beauty Playbook #594 full 28edeaf5-aa5e-41ce-9727-755657fb6c15 https://share.transistor.fm/s/8589fe9e 1 million email subscribers is a MASSIVE milestone that very few brands achieve. But Jones Road Beauty? They went from 200k to 1 million in 1 year. The main driver? A single campaign. On this episode of Ecommerce Marketing School, Val chats with Jones Road Beauty's Joanne Coffey about the exact playbook they used to make it happen. And spoiler alert: it's something she comes back to constantly.

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]]> 1 million email subscribers is a MASSIVE milestone that very few brands achieve. But Jones Road Beauty? They went from 200k to 1 million in 1 year. The main driver? A single campaign. On this episode of Ecommerce Marketing School, Val chats with Jones Road Beauty's Joanne Coffey about the exact playbook they used to make it happen. And spoiler alert: it's something she comes back to constantly.

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]]> Tue, 04 Jul 2023 05:00:00 -0400 Privy Privy 1382 1 million email subscribers is a MASSIVE milestone that very few brands achieve. But Jones Road Beauty? They went from 200k to 1 million in 1 year. The main driver? A single campaign. On this episode of Ecommerce Marketing School, Val chats with Jones Road Beauty's Joanne Coffey about the exact playbook they used to make it happen. And spoiler alert: it's something she comes back to constantly.

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]]> shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No The Power Of Personal Touch And The Email That Drove 20%+ More Revenue For Curie #593 685 685 The Power Of Personal Touch And The Email That Drove 20%+ More Revenue For Curie #593 full 87261455-cc7d-4d8e-9e18-3d8ce378768d https://share.transistor.fm/s/69d1ab27 On this episode of Ecommerce Marketing School, Val chats with Sarah Moret, founder and CEO of clean body care brand, Curie. Since the very beginning, Sarah has been all about keeping things personal. From their Sniff Club to the abandoned cart flow, Curie leans way in on an experience that feels like you're talking to a friend at every touchpoint. And it's driven serious results. Sarah breaks down the email that drove a 20%+ increase in revenue (pssst it's plain text!) and so much more.

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]]> On this episode of Ecommerce Marketing School, Val chats with Sarah Moret, founder and CEO of clean body care brand, Curie. Since the very beginning, Sarah has been all about keeping things personal. From their Sniff Club to the abandoned cart flow, Curie leans way in on an experience that feels like you're talking to a friend at every touchpoint. And it's driven serious results. Sarah breaks down the email that drove a 20%+ increase in revenue (pssst it's plain text!) and so much more.

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]]> Thu, 29 Jun 2023 05:05:00 -0400 Privy Privy 1340 On this episode of Ecommerce Marketing School, Val chats with Sarah Moret, founder and CEO of clean body care brand, Curie. Since the very beginning, Sarah has been all about keeping things personal. From their Sniff Club to the abandoned cart flow, Curie leans way in on an experience that feels like you're talking to a friend at every touchpoint. And it's driven serious results. Sarah breaks down the email that drove a 20%+ increase in revenue (pssst it's plain text!) and so much more.

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]]> shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No Privy's Ecommerce Marketing School is BACK! Meet Your New Host, Val Geisler. #592 684 684 Privy's Ecommerce Marketing School is BACK! Meet Your New Host, Val Geisler. #592 full e2cfc0fc-85ce-49e2-a193-f08f5bb6bcb2 https://share.transistor.fm/s/d183eb43 Welcome back to Privy's Ecommerce Marketing School, now part of the Triple Whale Network! Meet your new host, Val Geisler. She's obsessed with email marketing and retention. Like really obsessed. And on this season of the show, she’s chatting with 30 of the best ecommerce experts in the biz to share tips and tricks to help you grow your business. On this episode, she and Triple Whale's Lucas Walker tease what's coming and how you can get involved.

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]]> Welcome back to Privy's Ecommerce Marketing School, now part of the Triple Whale Network! Meet your new host, Val Geisler. She's obsessed with email marketing and retention. Like really obsessed. And on this season of the show, she’s chatting with 30 of the best ecommerce experts in the biz to share tips and tricks to help you grow your business. On this episode, she and Triple Whale's Lucas Walker tease what's coming and how you can get involved.

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]]> Thu, 29 Jun 2023 05:00:00 -0400 Privy Privy 712 Welcome back to Privy's Ecommerce Marketing School, now part of the Triple Whale Network! Meet your new host, Val Geisler. She's obsessed with email marketing and retention. Like really obsessed. And on this season of the show, she’s chatting with 30 of the best ecommerce experts in the biz to share tips and tricks to help you grow your business. On this episode, she and Triple Whale's Lucas Walker tease what's coming and how you can get involved.

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]]> shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No Tips to Navigate Inflation in Marketing Your Small Business #591 682 682 Tips to Navigate Inflation in Marketing Your Small Business #591 full 9212b387-95b4-437c-962d-54969c5d5575 https://share.transistor.fm/s/0e026cb0 Inflation is all around us, but does it actually change how you should be running your business? In this episode we'll help you understand how inflation may affect your business, creative ways to get around it, and how to still serve your customers as it becomes increasingly hard to do so.

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]]> Inflation is all around us, but does it actually change how you should be running your business? In this episode we'll help you understand how inflation may affect your business, creative ways to get around it, and how to still serve your customers as it becomes increasingly hard to do so.

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]]> Wed, 01 Mar 2023 05:00:00 -0500 Privy Privy 483 Inflation is all around us, but does it actually change how you should be running your business? In this episode we'll help you understand how inflation may affect your business, creative ways to get around it, and how to still serve your customers as it becomes increasingly hard to do so.

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]]> shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No Is Artificial Intelligence a Danger to Ecommerce? #590 681 681 Is Artificial Intelligence a Danger to Ecommerce? #590 full ce50a887-a36a-40d1-a207-4fa2ce9cf7b6 https://share.transistor.fm/s/ed1380ea Artificial Intelligence (AI) is becoming more and more prevalent in today's society; in everything rom art to search engines, it's trending in almost every circle. But how should be we view it in regards to our online business? Will it help or hurt us? Should we embrace it or avoid it? In this episode, I cover how business owners area currently using it to help (or hurt) their stores.

Here is the Mars Petcare news article I promised in the show.

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]]> Artificial Intelligence (AI) is becoming more and more prevalent in today's society; in everything rom art to search engines, it's trending in almost every circle. But how should be we view it in regards to our online business? Will it help or hurt us? Should we embrace it or avoid it? In this episode, I cover how business owners area currently using it to help (or hurt) their stores.

Here is the Mars Petcare news article I promised in the show.

Watch this episode on Youtube
Contact Us on Instagram
Contact Tony on Twitter
Email us at podcast@privy.com

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]]> Mon, 27 Feb 2023 05:00:00 -0500 Privy Privy 459 Artificial Intelligence (AI) is becoming more and more prevalent in today's society; in everything rom art to search engines, it's trending in almost every circle. But how should be we view it in regards to our online business? Will it help or hurt us? Should we embrace it or avoid it? In this episode, I cover how business owners area currently using it to help (or hurt) their stores.

Here is the Mars Petcare news article I promised in the show.

Watch this episode on Youtube
Contact Us on Instagram
Contact Tony on Twitter
Email us at podcast@privy.com

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]]> shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No Shopify Editions Winter '23: What To Expect This Year #589 680 680 Shopify Editions Winter '23: What To Expect This Year #589 full e6ffa6d2-e04d-4a8c-b8d6-348adabb98ab https://share.transistor.fm/s/13f6cdad Shopify Editions tells the Ecommerce world what updates they can expect over the next 6 months in the Shopify ecosystem. The Winter '23 was an absolute beast. They teased improvements and upgrades in every area from gaining new customers on Youtube Live to expanding your operations globally.

You can view the full report here

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]]> Shopify Editions tells the Ecommerce world what updates they can expect over the next 6 months in the Shopify ecosystem. The Winter '23 was an absolute beast. They teased improvements and upgrades in every area from gaining new customers on Youtube Live to expanding your operations globally.

You can view the full report here

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]]> Fri, 24 Feb 2023 05:00:00 -0500 Privy Privy 396 Shopify Editions tells the Ecommerce world what updates they can expect over the next 6 months in the Shopify ecosystem. The Winter '23 was an absolute beast. They teased improvements and upgrades in every area from gaining new customers on Youtube Live to expanding your operations globally.

You can view the full report here

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]]> shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No How Chomps Drove 291% Increase in Ecommerce Sales in Under 2 Years #588 679 679 How Chomps Drove 291% Increase in Ecommerce Sales in Under 2 Years #588 full fc031faf-3ced-467e-87ae-da538fb80118 https://share.transistor.fm/s/b4b8f3f4 In this episode we’re chatting with Stacey Harnett, VP of Marketing & Ecommerce at CHOMPS. As Director of Ecommerce, Stacey oversaw all E-Commerce and ROI strategy as it relates to digital marketing and drove a 291% increase in E-Commerce Sales and a 32% decrease in Customer Acquisition Cost from paid media. Today, she’ll tell us how she utilizes her data-driven approach to testing, innovation, growth planning and channel development and how you can too.

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]]> In this episode we’re chatting with Stacey Harnett, VP of Marketing & Ecommerce at CHOMPS. As Director of Ecommerce, Stacey oversaw all E-Commerce and ROI strategy as it relates to digital marketing and drove a 291% increase in E-Commerce Sales and a 32% decrease in Customer Acquisition Cost from paid media. Today, she’ll tell us how she utilizes her data-driven approach to testing, innovation, growth planning and channel development and how you can too.

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]]> Wed, 22 Feb 2023 05:00:00 -0500 Privy Privy 1114 In this episode we’re chatting with Stacey Harnett, VP of Marketing & Ecommerce at CHOMPS. As Director of Ecommerce, Stacey oversaw all E-Commerce and ROI strategy as it relates to digital marketing and drove a 291% increase in E-Commerce Sales and a 32% decrease in Customer Acquisition Cost from paid media. Today, she’ll tell us how she utilizes her data-driven approach to testing, innovation, growth planning and channel development and how you can too.

Check out Chomps

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]]> shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No From Basement to Warehouse, How Skye Ordonez Scaled Her Handmade Business #587 678 678 From Basement to Warehouse, How Skye Ordonez Scaled Her Handmade Business #587 full db42a367-aeb9-41f9-9ca6-29b80f304d48 https://share.transistor.fm/s/71b8d50f Skye Ordonez, Founder of SkyeLights, sits down with me to discuss how she scaled her fulfillment efforts from her basement to a full warehouse. Not only does she lay out her process, but she also gets pretty real with us about how hard it can be along the way. Frankly, it wasn't quite what she signed up for. Join us as Skye lifts the curtain on scaling her business on the fulfillment side, and all of the things she wish she knew when she started.

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]]> Skye Ordonez, Founder of SkyeLights, sits down with me to discuss how she scaled her fulfillment efforts from her basement to a full warehouse. Not only does she lay out her process, but she also gets pretty real with us about how hard it can be along the way. Frankly, it wasn't quite what she signed up for. Join us as Skye lifts the curtain on scaling her business on the fulfillment side, and all of the things she wish she knew when she started.

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]]> Mon, 20 Feb 2023 05:00:00 -0500 Privy Privy 950 Skye Ordonez, Founder of SkyeLights, sits down with me to discuss how she scaled her fulfillment efforts from her basement to a full warehouse. Not only does she lay out her process, but she also gets pretty real with us about how hard it can be along the way. Frankly, it wasn't quite what she signed up for. Join us as Skye lifts the curtain on scaling her business on the fulfillment side, and all of the things she wish she knew when she started.

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]]> shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No The Greatest March Campaign You Can Run #586 677 677 The Greatest March Campaign You Can Run #586 full 64c2d4c3-f435-4246-ad24-f2c800d8869e https://share.transistor.fm/s/9d531082 Many people think that March Madness is only for sports ecommerce stores, but they'd be wrong. In this episode, hear why every business can market effectively during March Madness and why it can be game changing for your business.

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]]> Many people think that March Madness is only for sports ecommerce stores, but they'd be wrong. In this episode, hear why every business can market effectively during March Madness and why it can be game changing for your business.

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]]> Fri, 17 Feb 2023 05:00:00 -0500 Privy Privy 583 Many people think that March Madness is only for sports ecommerce stores, but they'd be wrong. In this episode, hear why every business can market effectively during March Madness and why it can be game changing for your business.

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]]> shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No SEO: Everything You Need to Know #585 675 675 SEO: Everything You Need to Know #585 full f4d96ac2-668f-4f45-ba98-5a1e669296e5 https://share.transistor.fm/s/eebc8b7b The key to growing your business is SEO, that's Search Engine Optimization. SEO is process by which we, as storeowners, get search engines to promote and recommend our site over others. After mentioning it in one of our last episodes, we got a flurry of messages asking to elaborate on SEO. So, here is a full deep dive on everything you can do to optimize your site for search engines. 

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]]> The key to growing your business is SEO, that's Search Engine Optimization. SEO is process by which we, as storeowners, get search engines to promote and recommend our site over others. After mentioning it in one of our last episodes, we got a flurry of messages asking to elaborate on SEO. So, here is a full deep dive on everything you can do to optimize your site for search engines. 

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]]> Wed, 15 Feb 2023 05:00:00 -0500 Privy Privy 634 The key to growing your business is SEO, that's Search Engine Optimization. SEO is process by which we, as storeowners, get search engines to promote and recommend our site over others. After mentioning it in one of our last episodes, we got a flurry of messages asking to elaborate on SEO. So, here is a full deep dive on everything you can do to optimize your site for search engines. 

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]]> shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No Expert Advice to Scale from $100k to $1M in Sales #584 674 674 Expert Advice to Scale from $100k to $1M in Sales #584 full b9b44732-c6ca-45cf-a0bd-6ce9986b56e9 https://share.transistor.fm/s/f4e72a9d Scaling to $1 million in sales is a daunting task, especially if you don't know where to start. In this episode, we interviewed 11 business owners currently doing over $1 million in sales and asked them how to scale from $100k to $1M. While these strategies won't guarantee you results, these 6 strategies helped get them to the $1M milestone and beyond.

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]]> Scaling to $1 million in sales is a daunting task, especially if you don't know where to start. In this episode, we interviewed 11 business owners currently doing over $1 million in sales and asked them how to scale from $100k to $1M. While these strategies won't guarantee you results, these 6 strategies helped get them to the $1M milestone and beyond.

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]]> Mon, 13 Feb 2023 05:00:00 -0500 Privy Privy 308 Scaling to $1 million in sales is a daunting task, especially if you don't know where to start. In this episode, we interviewed 11 business owners currently doing over $1 million in sales and asked them how to scale from $100k to $1M. While these strategies won't guarantee you results, these 6 strategies helped get them to the $1M milestone and beyond.

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]]> shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No How to Grow Your List From ZERO #583 673 673 How to Grow Your List From ZERO #583 full 821f9e0f-0fb8-4bc6-859a-47991bf2bb98 https://share.transistor.fm/s/76d8659a If you look, you won't find actionable advice on how to grow your list from absolute zero, so today, we break it down for you. Here is everything you can do to get started when you have ZERO subscribers or customers. 

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]]> If you look, you won't find actionable advice on how to grow your list from absolute zero, so today, we break it down for you. Here is everything you can do to get started when you have ZERO subscribers or customers. 

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]]> Fri, 10 Feb 2023 05:00:00 -0500 Privy Privy 362 If you look, you won't find actionable advice on how to grow your list from absolute zero, so today, we break it down for you. Here is everything you can do to get started when you have ZERO subscribers or customers. 

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]]> shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No Improve Email and SMS Conversion Rates with Nikita Vakhrushev #582 672 672 Improve Email and SMS Conversion Rates with Nikita Vakhrushev #582 full 9d8f28ef-c837-4224-8984-e513fe0f5459 https://share.transistor.fm/s/13d7fc61 In this episode, find out how Aspekt Email and SMS Marketing Agency grew a store's conversion revenue from $500 to $6000 with one change. Also, Nikita Vakhrushev, CEO of Aspekt, reveals what strategies are currently working in raising SMS and Email conversion rates for their clients.

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]]> In this episode, find out how Aspekt Email and SMS Marketing Agency grew a store's conversion revenue from $500 to $6000 with one change. Also, Nikita Vakhrushev, CEO of Aspekt, reveals what strategies are currently working in raising SMS and Email conversion rates for their clients.

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]]> Wed, 08 Feb 2023 05:00:00 -0500 Privy Privy 1091 In this episode, find out how Aspekt Email and SMS Marketing Agency grew a store's conversion revenue from $500 to $6000 with one change. Also, Nikita Vakhrushev, CEO of Aspekt, reveals what strategies are currently working in raising SMS and Email conversion rates for their clients.

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]]> shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No Everything You Need to Grow Your Ecommerce Store #581 671 671 Everything You Need to Grow Your Ecommerce Store #581 full d93be660-8b4f-4908-b55c-00f9c1c27790 https://share.transistor.fm/s/3a15b749 Growing your ecommerce store can be difficult, but there are simple, automated strategies you can put in place to grow your store while you sleep. Oh, and did I mention you don't need a developer or any experience? Implement these strategies in your store today to start seeing automated and passive growth.

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]]> Growing your ecommerce store can be difficult, but there are simple, automated strategies you can put in place to grow your store while you sleep. Oh, and did I mention you don't need a developer or any experience? Implement these strategies in your store today to start seeing automated and passive growth.

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]]> Mon, 06 Feb 2023 05:00:00 -0500 Privy Privy 418 Growing your ecommerce store can be difficult, but there are simple, automated strategies you can put in place to grow your store while you sleep. Oh, and did I mention you don't need a developer or any experience? Implement these strategies in your store today to start seeing automated and passive growth.

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]]> shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No How to Choose the Right Shopify App with Deb Mecca #580 670 670 How to Choose the Right Shopify App with Deb Mecca #580 full f5aede70-291b-4586-b8a5-64460a486d83 https://share.transistor.fm/s/d0d15f67 When searching HOW to find the right Shopify app, all you get is lists of sponsored apps and no real opinions. In this episode, Deb Mecca breaks down the types of apps you should be looking for, and some unsponsored examples for each.

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]]> When searching HOW to find the right Shopify app, all you get is lists of sponsored apps and no real opinions. In this episode, Deb Mecca breaks down the types of apps you should be looking for, and some unsponsored examples for each.

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]]> Fri, 03 Feb 2023 05:00:00 -0500 Privy Privy 1789 When searching HOW to find the right Shopify app, all you get is lists of sponsored apps and no real opinions. In this episode, Deb Mecca breaks down the types of apps you should be looking for, and some unsponsored examples for each.

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]]> shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No Steal The Welcome Series That Sold Me Immediately #579 669 669 Steal The Welcome Series That Sold Me Immediately #579 full c6520316-cc0c-479a-84d6-fe02f0cab28e https://share.transistor.fm/s/6823acb0 I purchased some MUD/WTR and was immediately hit with the best Welcome Series I've ever received. Now, I'm a fan and an avid reader of their emails. In this episode, I break down each email in detail. Let's dive in. 

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]]> I purchased some MUD/WTR and was immediately hit with the best Welcome Series I've ever received. Now, I'm a fan and an avid reader of their emails. In this episode, I break down each email in detail. Let's dive in. 

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]]> Wed, 01 Feb 2023 05:00:00 -0500 Privy Privy 391 I purchased some MUD/WTR and was immediately hit with the best Welcome Series I've ever received. Now, I'm a fan and an avid reader of their emails. In this episode, I break down each email in detail. Let's dive in. 

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]]> shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No The Psychology Behind Email Design with Carley Palm #578 668 668 The Psychology Behind Email Design with Carley Palm #578 full cf78d263-d6eb-429f-9459-5e9434043c50 https://share.transistor.fm/s/8fc275af Why don't people read my emails? There isn't a golden ticket or secret formula, but Carley Palm has been studying the human behavior of reading and engaging with emails. The results? Find out in today's episode and learn how you can raise the chances of your subscribers reading through your emails, engaging with them, and even looking forward to more. 

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]]> Why don't people read my emails? There isn't a golden ticket or secret formula, but Carley Palm has been studying the human behavior of reading and engaging with emails. The results? Find out in today's episode and learn how you can raise the chances of your subscribers reading through your emails, engaging with them, and even looking forward to more. 

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]]> Mon, 30 Jan 2023 05:00:00 -0500 Privy Privy 1022 Why don't people read my emails? There isn't a golden ticket or secret formula, but Carley Palm has been studying the human behavior of reading and engaging with emails. The results? Find out in today's episode and learn how you can raise the chances of your subscribers reading through your emails, engaging with them, and even looking forward to more. 

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]]> shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No Viral or Not, How to Grow a Business Using Social Media in 2023 with Allie Mitrovich #577 667 667 Viral or Not, How to Grow a Business Using Social Media in 2023 with Allie Mitrovich #577 full 532e683a-3830-4cc4-9d9e-1cb8fe8f563e https://share.transistor.fm/s/85023eae Viral or not, social media can be a powerful driver of growth for your business. Allie Mitrovich of Allie Rose Co. joins us today to explain her process on utilizing social media to grow an audience that continues to drive sales for her business today.

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]]> Viral or not, social media can be a powerful driver of growth for your business. Allie Mitrovich of Allie Rose Co. joins us today to explain her process on utilizing social media to grow an audience that continues to drive sales for her business today.

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]]> Fri, 27 Jan 2023 05:00:00 -0500 Privy Privy 792 Viral or not, social media can be a powerful driver of growth for your business. Allie Mitrovich of Allie Rose Co. joins us today to explain her process on utilizing social media to grow an audience that continues to drive sales for her business today. Viral or not, social media can be a powerful driver of growth for your business. Allie Mitrovich of Allie Rose Co. joins us today to explain her process on utilizing social media to grow an audience that continues to drive sales for her business today. shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No From 0 to 15,000 Contacts in 6 Months! with Denielle Lue #576 666 666 From 0 to 15,000 Contacts in 6 Months! with Denielle Lue #576 full 17a24f01-96c4-4022-ab6a-ebdd21fb9aa1 https://share.transistor.fm/s/259ec7e0 We interviewed Denielle Lue, Founder of WePrintUPress and she shares how she grew her list from zero to 15,000 subscribers in under 6 months! (And it was simpler than you think)

In this interview, Denielle goes over not only how to grow her list, but the first steps she took in Privy that grew her business at the same time. Check it out!

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]]> We interviewed Denielle Lue, Founder of WePrintUPress and she shares how she grew her list from zero to 15,000 subscribers in under 6 months! (And it was simpler than you think)

In this interview, Denielle goes over not only how to grow her list, but the first steps she took in Privy that grew her business at the same time. Check it out!

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]]> Wed, 25 Jan 2023 09:27:56 -0500 Privy Privy 993 We interviewed Denielle Lue, Founder of WePrintUPress and she shares how she grew her list from zero to 15,000 subscribers in under 6 months! (And it was simpler than you think) In this interview, Denielle goes over not only how to grow her list, but the first steps she took in Privy that grew her business at the same time. Check it out! We interviewed Denielle Lue, Founder of WePrintUPress and she shares how she grew her list from zero to 15,000 subscribers in under 6 months! (And it was simpler than you think) In this interview, Denielle goes over not only how to grow her list, but t shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No 5 Easy Campaigns You Can Start Today for a BIG February #575 665 665 5 Easy Campaigns You Can Start Today for a BIG February #575 full f2e3dac1-2c76-417a-9ead-127fbc000d2e https://share.transistor.fm/s/7a1c42c7 Valentine's day is right around the corner. That's right! As a store owner, you need to think a month ahead. If you start building one of these campaigns today, you'll knock Valentine's Day sales out of the park. In this episode, we'll go over 5 examples of campaigns we saw win BIG last year, so take some notes and get ready for your next holiday.

Want to get monthly reminders about next month's holidays so you have time to prepare a campaign? Sign up for our Ultimate Calendar and Newsletter here. You can download that whole calendar and sign up for reminders. Win-win!

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]]> Valentine's day is right around the corner. That's right! As a store owner, you need to think a month ahead. If you start building one of these campaigns today, you'll knock Valentine's Day sales out of the park. In this episode, we'll go over 5 examples of campaigns we saw win BIG last year, so take some notes and get ready for your next holiday.

Want to get monthly reminders about next month's holidays so you have time to prepare a campaign? Sign up for our Ultimate Calendar and Newsletter here. You can download that whole calendar and sign up for reminders. Win-win!

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]]> Mon, 23 Jan 2023 05:00:00 -0500 Privy Privy 303 Valentine's day is right around the corner. That's right! As a store owner, you need to think a month ahead. If you implement one of these campaigns today, you'll knock Valentine's Day sales out of the park. Valentine's day is right around the corner. That's right! As a store owner, you need to think a month ahead. If you implement one of these campaigns today, you'll knock Valentine's Day sales out of the park. shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No How to Keep Sales Coming in the New Year with Kurt Elster #574 664 664 How to Keep Sales Coming in the New Year with Kurt Elster #574 full cf1d4b0f-9b52-4854-9cb3-76fbd3c4b07b https://share.transistor.fm/s/daf576cf Shopify Expert Kurt Elster joins me today to tell us how to keep that holiday momentum going in January and February. Think it's time to take a break and let your business breathe? Kurt says that's the worst thing to do, and offers some alternatives.

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]]> Shopify Expert Kurt Elster joins me today to tell us how to keep that holiday momentum going in January and February. Think it's time to take a break and let your business breathe? Kurt says that's the worst thing to do, and offers some alternatives.

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]]> Fri, 20 Jan 2023 05:00:00 -0500 Privy Privy 1213 Shopify Expert Kurt Elster joins me today to tell us how to keep that holiday momentum going in January and February. Think it's time to take a break and let your business breathe? Kurt says that's the worst thing to do, and offers some alternatives. Shopify Expert Kurt Elster joins me today to tell us how to keep that holiday momentum going in January and February. Think it's time to take a break and let your business breathe? Kurt says that's the worst thing to do, and offers some alternatives. shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No It's Baaack... Never Forget Another Holiday Campaign Again #573 663 663 It's Baaack... Never Forget Another Holiday Campaign Again #573 full 91caeed9-17a5-45e1-82d0-61131f0ab916 https://share.transistor.fm/s/f7998317 We have compiled every revenue-producing holiday all into one calendar, complete with monthly reminders over email and SMS to get you prepared to bring in sales on every holiday this year. And, it's all free.

Get it here. 

]]> We have compiled every revenue-producing holiday all into one calendar, complete with monthly reminders over email and SMS to get you prepared to bring in sales on every holiday this year. And, it's all free.

Get it here. 

]]> Wed, 18 Jan 2023 05:00:00 -0500 Privy Privy 245 We have compiled every revenue-producing holiday all into one calendar, complete with monthly reminders over email and SMS to get you prepared to bring in sales on every holiday this year. And, it's all free. We have compiled every revenue-producing holiday all into one calendar, complete with monthly reminders over email and SMS to get you prepared to bring in sales on every holiday this year. And, it's all free. shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No Unlock the Power of Newsletters in 2023 with Nikki Chan #572 662 662 Unlock the Power of Newsletters in 2023 with Nikki Chan #572 full fd754f81-4d54-44c5-8648-377312481fab https://share.transistor.fm/s/0adb4140 With me today is Nikki Chan, Manager of Customer Success at Privy and similar to Steve from a couple of weeks ago, Nikki works with ecommerce business owners every day to help them optimize their email marketing and conversion strategy to really turn these subscribers into loyal consumers. We'll chat about the importance of newsletters, and how to utilize them for growth this year. 

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]]> With me today is Nikki Chan, Manager of Customer Success at Privy and similar to Steve from a couple of weeks ago, Nikki works with ecommerce business owners every day to help them optimize their email marketing and conversion strategy to really turn these subscribers into loyal consumers. We'll chat about the importance of newsletters, and how to utilize them for growth this year. 

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]]> Mon, 16 Jan 2023 05:00:00 -0500 Privy Privy 1197 With me today is Nikki Chan, Manager of Customer Success at Privy and similar to Steve from a couple of weeks ago, Nikki works with ecommerce business owners every day to help them optimize their email marketing and conversion strategy to really turn these subscribers into loyal consumers. We'll chat about the importance of newsletters, and how to utilize them for growth this year. With me today is Nikki Chan, Manager of Customer Success at Privy and similar to Steve from a couple of weeks ago, Nikki works with ecommerce business owners every day to help them optimize their email marketing and conversion strategy to really turn thes shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No Utilizing Purchase Data from the Holidays to Maximize Sales in The New Year #571 661 661 Utilizing Purchase Data from the Holidays to Maximize Sales in The New Year #571 full 98fbdbf3-2f70-4a67-8c9f-9f21c41c2cef https://share.transistor.fm/s/043cd8b4 You just experienced the busiest (and hopefully most lucrative) time of the year for your business. Onto the new year... right? Wrong.
In today's episode, Steve Lunt, Sr. Manager of Customer Success at Privy shares how to analyze and utilize ALL of that customer behavior and purchase data to keep sales rolling in the new year.

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]]> You just experienced the busiest (and hopefully most lucrative) time of the year for your business. Onto the new year... right? Wrong.
In today's episode, Steve Lunt, Sr. Manager of Customer Success at Privy shares how to analyze and utilize ALL of that customer behavior and purchase data to keep sales rolling in the new year.

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]]> Fri, 13 Jan 2023 05:00:00 -0500 Privy Privy 1170 You just experienced the busiest (and hopefully most lucrative) time of the year for your business. Onto the new year... right? Wrong. In today's episode, Steve Lunt, Sr. Manager of Customer Success at Privy shares how to analyze and utilize ALL of that customer behavior and purchase data to keep sales rolling in the new year. You just experienced the busiest (and hopefully most lucrative) time of the year for your business. Onto the new year... right? Wrong. In today's episode, Steve Lunt, Sr. Manager of Customer Success at Privy shares how to analyze and utilize ALL of that shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No The One Business Strategy That Separates Successful Businesses From The Rest #570 660 660 The One Business Strategy That Separates Successful Businesses From The Rest #570 full 22ac27b8-2a52-4d93-84e8-1568ccb1c5c6 https://share.transistor.fm/s/3645cba3 Scott Cunningham is the founder of Socialite and Merchant Mastery and he's on a mission to help independent eCommerce businesses compete and scale globally. He’s one of the best in the business and after this episode, you’ll have a simple framework to not only understand your future customers, but you’ll have actual steps you can take to market to them more effectively this year.

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]]> Scott Cunningham is the founder of Socialite and Merchant Mastery and he's on a mission to help independent eCommerce businesses compete and scale globally. He’s one of the best in the business and after this episode, you’ll have a simple framework to not only understand your future customers, but you’ll have actual steps you can take to market to them more effectively this year.

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Connect with Scott on LinkedIn
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]]> Wed, 11 Jan 2023 05:00:00 -0500 Privy Privy 3638 Scott Cunningham is the founder of Socialite and Merchant Mastery and he's on a mission to help independent eCommerce businesses compete and scale globally. He’s one of the best in the business and after this episode, you’ll have a simple framework to not only understand your future customers, but you’ll have actual steps you can take to market to them more effectively this year. Scott Cunningham is the founder of Socialite and Merchant Mastery and he's on a mission to help independent eCommerce businesses compete and scale globally. He’s one of the best in the business and after this episode, you’ll have a simple framework to not shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales Yes The Secret to Content Marketing in 2023 (And What Not to Do) #569 659 659 The Secret to Content Marketing in 2023 (And What Not to Do) #569 full ad395aea-c8c0-48f2-9894-c9bb05f958d4 https://share.transistor.fm/s/1d51fe40 "Content" can be straight up annoying With all of these brands and growth gurus shoving content down our throats just for the sake of publishing content, it can put a bad taste in our mouth. In this episode we tackle how to do it right, and what not to do to to avoid turning off potential customers. There's a right way to do this.

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]]> "Content" can be straight up annoying With all of these brands and growth gurus shoving content down our throats just for the sake of publishing content, it can put a bad taste in our mouth. In this episode we tackle how to do it right, and what not to do to to avoid turning off potential customers. There's a right way to do this.

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]]> Mon, 09 Jan 2023 05:00:00 -0500 Privy Privy 582 "Content" can be straight up annoying With all of these brands and growth gurus shoving content down our throats just for the sake of publishing content, it can put a bad taste in our mouth. In this episode we tackle how to do it right, and what not to do to to avoid turning off potential customers. There's a right way to do this. "Content" can be straight up annoying With all of these brands and growth gurus shoving content down our throats just for the sake of publishing content, it can put a bad taste in our mouth. In this episode we tackle how to do it right, and what not to do shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No Ben's Big Announcement with Big Plans for 2023 #568 658 658 Ben's Big Announcement with Big Plans for 2023 #568 full 02ce0849-6b0d-4a11-bcd0-a04c279fb60c https://share.transistor.fm/s/9381b941 Today, Ben tells us his big plans for 2023, as well as introduces a new host for the Ecommerce Marketing School podcast. This year, it's all about cutting the fluff and telling store owners EXACTLY what they need to know to grow their business in 2023. Also, we welcome Tony DiBernardo as the new host! (We think you'll like him)

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]]> Today, Ben tells us his big plans for 2023, as well as introduces a new host for the Ecommerce Marketing School podcast. This year, it's all about cutting the fluff and telling store owners EXACTLY what they need to know to grow their business in 2023. Also, we welcome Tony DiBernardo as the new host! (We think you'll like him)

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Check out Ben at ZeroToExit.co 
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]]> Thu, 05 Jan 2023 05:00:00 -0500 Privy Privy 768 Today, Ben tells us his big plans for 2023, as well as introduces a new host for the Ecommerce Marketing School podcast. This year, it's all about cutting the fluff and telling store owners EXACTLY what they need to know to grow their business in 2023. Today, Ben tells us his big plans for 2023, as well as introduces a new host for the Ecommerce Marketing School podcast. This year, it's all about cutting the fluff and telling store owners EXACTLY what they need to know to grow their business in 2023. shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales Yes See You In 2023! Now Go Crush The Holiday Season #567 657 657 See You In 2023! Now Go Crush The Holiday Season #567 full 043727c7-5f2f-4bed-8fee-31399987cca6 https://share.transistor.fm/s/560eee99
  • Try Privy for FREE today
  • Get your copy of The Ultimate Black Friday Calendar
  • Get your free SMS marketing templates
  • Get your copy of The Ultimate 2022 Ecommerce Holiday Calendar
  • Check out Privy on YouTube
  • Check out our book, The Ecommerce Marketing Handbook
  • Get your free copy of Ecommerce Marketing Recipes

    • Ecommerce Marketing School is sponsored by soona and #paid

    ]]>
  • Try Privy for FREE today
  • Get your copy of The Ultimate Black Friday Calendar
  • Get your free SMS marketing templates
  • Get your copy of The Ultimate 2022 Ecommerce Holiday Calendar
  • Check out Privy on YouTube
  • Check out our book, The Ecommerce Marketing Handbook
  • Get your free copy of Ecommerce Marketing Recipes

    • Ecommerce Marketing School is sponsored by soona and #paid

    ]]>     Tue, 29 Nov 2022 07:53:13 -0500 Privy Privy 229 Ecommerce Marketing School has officially passed 800k downloads thanks to you. And while we're not publishing any more episodes this year, we're coming back in 2023 with a bang. Go crush the holiday season and we'll see you in January! Ecommerce Marketing School has officially passed 800k downloads thanks to you. And while we're not publishing any more episodes this year, we're coming back in 2023 with a bang. Go crush the holiday season and we'll see you in January! shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The #1 Thing You Can Do Now That Black Friday Is Here #566 656 656 The #1 Thing You Can Do Now That Black Friday Is Here #566 full 10dfcadd-398b-4bc9-b07b-f55478324648 https://share.transistor.fm/s/e9cf398f
  • Try Privy for FREE today
  • Get your copy of The Ultimate Black Friday Calendar
  • Get your free SMS marketing templates
  • Get your copy of The Ultimate 2022 Ecommerce Holiday Calendar
  • Check out Privy on YouTube
  • Check out our book, The Ecommerce Marketing Handbook
  • Get your free copy of Ecommerce Marketing Recipes

    • Ecommerce Marketing School is sponsored by soona and #paid

    ]]>
  • Try Privy for FREE today
  • Get your copy of The Ultimate Black Friday Calendar
  • Get your free SMS marketing templates
  • Get your copy of The Ultimate 2022 Ecommerce Holiday Calendar
  • Check out Privy on YouTube
  • Check out our book, The Ecommerce Marketing Handbook
  • Get your free copy of Ecommerce Marketing Recipes

    • Ecommerce Marketing School is sponsored by soona and #paid

    ]]>     Thu, 24 Nov 2022 07:44:03 -0500 Privy Privy 212 At this point, the #1 thing you can do to bring in sales is to respond. Quickly. Anywhere and everywhere your audience is reaching out, you need to get back to them ASAP. And remember: it’s probably not just through your support inbox. Maybe you have a chat feature on your site, or DMs on Instagram, Facebook messages. Use this as an opportunity to build loyalty and turn browsers into buyers. At this point, the #1 thing you can do to bring in sales is to respond. Quickly. Anywhere and everywhere your audience is reaching out, you need to get back to them ASAP. And remember: it’s probably not just through your support inbox. Maybe you have a ch shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Are You Ready For Small Business Saturday? How 2 Brands Crush It. #565 655 655 Are You Ready For Small Business Saturday? How 2 Brands Crush It. #565 full fa5b51f4-6ab2-47c4-8bc4-dd405d74ca7c https://share.transistor.fm/s/b14a7969
  • Try Privy for FREE today
  • Get your copy of The Ultimate Black Friday Calendar
  • Get your free SMS marketing templates
  • Get your copy of The Ultimate 2022 Ecommerce Holiday Calendar
  • Check out Privy on YouTube
  • Check out our book, The Ecommerce Marketing Handbook
  • Get your free copy of Ecommerce Marketing Recipes

    • Ecommerce Marketing School is sponsored by soona and #paid

    ]]>
  • Try Privy for FREE today
  • Get your copy of The Ultimate Black Friday Calendar
  • Get your free SMS marketing templates
  • Get your copy of The Ultimate 2022 Ecommerce Holiday Calendar
  • Check out Privy on YouTube
  • Check out our book, The Ecommerce Marketing Handbook
  • Get your free copy of Ecommerce Marketing Recipes

    • Ecommerce Marketing School is sponsored by soona and #paid

    ]]>     Wed, 23 Nov 2022 07:24:20 -0500 Privy Privy 299 Right in the middle of BFCM weekend is Small Business Saturday. And it’s a holiday you should 100% be creating messaging around. Just like a quick thank you message on Thanksgiving, Small Business Saturday is the perfect time to create a message that will resonate with your audience and get them excited about supporting your business. Here's how 2 brands crush the day. Right in the middle of BFCM weekend is Small Business Saturday. And it’s a holiday you should 100% be creating messaging around. Just like a quick thank you message on Thanksgiving, Small Business Saturday is the perfect time to create a message that will shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The Power Of Sending A Thanksgiving Message To Your Audience #564 654 654 The Power Of Sending A Thanksgiving Message To Your Audience #564 full c423067c-e187-4f09-b561-960453c35645 https://share.transistor.fm/s/cd31e67f
  • Try Privy for FREE today
  • Get your copy of The Ultimate Black Friday Calendar
  • Get your free SMS marketing templates
  • Get your copy of The Ultimate 2022 Ecommerce Holiday Calendar
  • Check out Privy on YouTube
  • Check out our book, The Ecommerce Marketing Handbook
  • Get your free copy of Ecommerce Marketing Recipes

    • Ecommerce Marketing School is sponsored by soona and #paid

    ]]>
  • Try Privy for FREE today
  • Get your copy of The Ultimate Black Friday Calendar
  • Get your free SMS marketing templates
  • Get your copy of The Ultimate 2022 Ecommerce Holiday Calendar
  • Check out Privy on YouTube
  • Check out our book, The Ecommerce Marketing Handbook
  • Get your free copy of Ecommerce Marketing Recipes

    • Ecommerce Marketing School is sponsored by soona and #paid

    ]]>     Tue, 22 Nov 2022 07:44:09 -0500 Privy Privy 261 You probably already have your emails prepped and ready to go for BFCM week, but if you’re not sending a thank you email to your audience on Thanksgiving Day, it’s a really nice touch. Check out one brand's killer example for inspo and go draft one today! You probably already have your emails prepped and ready to go for BFCM week, but if you’re not sending a thank you email to your audience on Thanksgiving Day, it’s a really nice touch. Check out one brand's killer example for inspo and go draft one today! shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Are Your BFCM Onsite Campaigns Live? It's Time. #563 653 653 Are Your BFCM Onsite Campaigns Live? It's Time. #563 full 874a0aac-9dd1-4e0e-9a79-02facb5464aa https://share.transistor.fm/s/ad76bee4
  • 60 BFCM subject line ideas
  • Try Privy for FREE today
  • Get your copy of The Ultimate Black Friday Calendar
  • Get your free SMS marketing templates
  • Get your copy of The Ultimate 2022 Ecommerce Holiday Calendar
  • Check out Privy on YouTube
  • Check out our book, The Ecommerce Marketing Handbook
  • Get your free copy of Ecommerce Marketing Recipes

    • Ecommerce Marketing School is sponsored by soona and #paid

    ]]>
  • 60 BFCM subject line ideas
  • Try Privy for FREE today
  • Get your copy of The Ultimate Black Friday Calendar
  • Get your free SMS marketing templates
  • Get your copy of The Ultimate 2022 Ecommerce Holiday Calendar
  • Check out Privy on YouTube
  • Check out our book, The Ecommerce Marketing Handbook
  • Get your free copy of Ecommerce Marketing Recipes

    • Ecommerce Marketing School is sponsored by soona and #paid

    ]]>     Mon, 21 Nov 2022 07:40:15 -0500 Privy Privy 230 If you've been following our Ultimate Black Friday Calendar, at the beginning of the month, you prepped those onsite campaigns. So hopefully every banner, bar, display, popup, cart saver, abandoned cart email and text that you created is ready to go. And now's the time to get 'em live. Here's what you need to know. If you've been following our Ultimate Black Friday Calendar, at the beginning of the month, you prepped those onsite campaigns. So hopefully every banner, bar, display, popup, cart saver, abandoned cart email and text that you created is ready to go. And shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     60 BFCM Subject Line Ideas To Boost Sales #562 652 652 60 BFCM Subject Line Ideas To Boost Sales #562 full 38a08a28-ccff-43eb-8566-b4123dce7157 https://share.transistor.fm/s/88978117
  • 60 BFCM subject line ideas
  • Try Privy for FREE today
  • Get your copy of The Ultimate Black Friday Calendar
  • Get your free SMS marketing templates
  • Get your copy of The Ultimate 2022 Ecommerce Holiday Calendar
  • Check out Privy on YouTube
  • Check out our book, The Ecommerce Marketing Handbook
  • Get your free copy of Ecommerce Marketing Recipes

    • Ecommerce Marketing School is sponsored by soona and #paid

    ]]>
  • 60 BFCM subject line ideas
  • Try Privy for FREE today
  • Get your copy of The Ultimate Black Friday Calendar
  • Get your free SMS marketing templates
  • Get your copy of The Ultimate 2022 Ecommerce Holiday Calendar
  • Check out Privy on YouTube
  • Check out our book, The Ecommerce Marketing Handbook
  • Get your free copy of Ecommerce Marketing Recipes

    • Ecommerce Marketing School is sponsored by soona and #paid

    ]]>     Fri, 18 Nov 2022 07:58:43 -0500 Privy Privy 125 Your subject lines can make or break email performance. And that's especially true this time of year when inboxes are more crowded than ever. You can't afford to use anything less than stellar subject lines. So we put together 60 BFCM subject line ideas you can steal. Your subject lines can make or break email performance. And that's especially true this time of year when inboxes are more crowded than ever. You can't afford to use anything less than stellar subject lines. So we put together 60 BFCM subject line ideas y shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     9 Last-Minute Black Friday Offer Ideas And Tips To Inspire You #561 651 651 9 Last-Minute Black Friday Offer Ideas And Tips To Inspire You #561 full daa5f9de-221d-4df1-946f-1a32b34034fe https://share.transistor.fm/s/466f3297
  • Try Privy for FREE today
  • Get your copy of The Ultimate Black Friday Calendar
  • Get your free SMS marketing templates
  • Get your copy of The Ultimate 2022 Ecommerce Holiday Calendar
  • Check out Privy on YouTube
  • Check out our book, The Ecommerce Marketing Handbook
  • Get your free copy of Ecommerce Marketing Recipes

    • Ecommerce Marketing School is sponsored by soona and #paid

    ]]>
  • Try Privy for FREE today
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    ]]>     Thu, 17 Nov 2022 06:41:21 -0500 Privy Privy 612 Black Friday is right around the corner. So on today’s episode, Lauren from the Privy marketing team shares 9 last-minute offer ideas and tips you can still pull off if you’re looking for last-minute inspiration. Everything from teasing your offers, to sending multiple messages, and so much more. Black Friday is right around the corner. So on today’s episode, Lauren from the Privy marketing team shares 9 last-minute offer ideas and tips you can still pull off if you’re looking for last-minute inspiration. Everything from teasing your offers, to se shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Have You Teased Your BFCM Offers Yet? #560 650 650 Have You Teased Your BFCM Offers Yet? #560 full 59f3a76c-6145-4fa0-acd8-67795d295f7f https://share.transistor.fm/s/4598db71
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    ]]>
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    ]]>     Wed, 16 Nov 2022 07:48:05 -0500 Privy Privy 303 It’s the week before Black Friday. So it’s time to get your audience excited about Black Friday and what’s in store. Whether or not you’ve planned your exact email and SMS schedule, this week is the perfect time to start teasing your offers to your list. Here's what you need to know. It’s the week before Black Friday. So it’s time to get your audience excited about Black Friday and what’s in store. Whether or not you’ve planned your exact email and SMS schedule, this week is the perfect time to start teasing your offers to your list. shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     BFCM Creative Trends And How To Stand Out This Holiday Season #559 649 649 BFCM Creative Trends And How To Stand Out This Holiday Season #559 full 4f3ce9ef-2027-48ff-8b2c-f6e2272891f5 https://share.transistor.fm/s/91d2c32a
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    ]]>
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    ]]>     Tue, 15 Nov 2022 07:21:37 -0500 Privy Privy 644 soona helps more than 15k merchants get their BFCM images prepped. And on today’s episode, she’s sharing what it really takes to compete with larger, big-budget brands this holiday season, including the trends she’s seeing from the thousands of stores using the soona platform. soona helps more than 15k merchants get their BFCM images prepped. And on today’s episode, she’s sharing what it really takes to compete with larger, big-budget brands this holiday season, including the trends she’s seeing from the thousands of stores usi shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Brand Builders: Secrets From A Brand Guru And Founder #558 648 648 Brand Builders: Secrets From A Brand Guru And Founder #558 full 942c2713-e89d-4c1d-a3a3-0b89a962cc16 https://share.transistor.fm/s/8f2f4d85
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    ]]>
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    ]]>     Thu, 10 Nov 2022 07:25:08 -0500 Privy Privy 1705 Sean Sutherland is the Founder and Creative Director of design consultancy, Studio No. 9. He’s worked with major brands like Bonobos, Bombas, Harry’s, and more. And on today’s episode of Brand Builders, he chats with Attentive’s Brooke Burdge about everything from strategy setting, to creating a clear visual identity, to the best way to work with a creative team. Here’s what you need to know. Sean Sutherland is the Founder and Creative Director of design consultancy, Studio No. 9. He’s worked with major brands like Bonobos, Bombas, Harry’s, and more. And on today’s episode of Brand Builders, he chats with Attentive’s Brooke Burdge about everyt shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How This 8-Figure Sock Brand Scaled From 0 To 12K Influencers In 2 Months #557 647 647 How This 8-Figure Sock Brand Scaled From 0 To 12K Influencers In 2 Months #557 full 8736248e-5a90-4e9a-99ed-740623a46450 https://share.transistor.fm/s/6e08575f
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    ]]>
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    ]]>     Wed, 09 Nov 2022 07:58:41 -0500 Privy Privy 1546 Rob Fraser, an ex pro cyclist, launched Outway Socks with $1k from a school loan in 2016. Since then, he’s scaled past $10M in sales. And on today’s episode, he shares why you shouldn’t rely on what’s been done before, his take on fundraising, and how they turn every customer into a brand advocate. Rob Fraser, an ex pro cyclist, launched Outway Socks with $1k from a school loan in 2016. Since then, he’s scaled past $10M in sales. And on today’s episode, he shares why you shouldn’t rely on what’s been done before, his take on fundraising, and how the shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Influencers, Creators And Affiliates: Everything You Need To Know #556 646 646 Influencers, Creators And Affiliates: Everything You Need To Know #556 full b30abef7-b6c8-46a7-8b47-746e5ec39fa9 https://share.transistor.fm/s/c2da5f39
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    ]]>
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    ]]>     Tue, 08 Nov 2022 07:29:26 -0500 Privy Privy 793 Oftentimes influencers, creators and affiliates are lumped together. But it turns out the approaches with each are totally different. On today’s episode, Ben sits down with #paid’s Kelsey Burdett to break down the nuances and what it really takes to be successful with each. Oftentimes influencers, creators and affiliates are lumped together. But it turns out the approaches with each are totally different. On today’s episode, Ben sits down with #paid’s Kelsey Burdett to break down the nuances and what it really takes to be su shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Are Your BFCM Popups And Campaigns Ready? #555 645 645 Are Your BFCM Popups And Campaigns Ready? #555 full 931eacf3-7a1b-4281-bc78-d535fb32b5e6 https://share.transistor.fm/s/b7976e23
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    ]]>
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    ]]>     Mon, 07 Nov 2022 08:31:03 -0500 Privy Privy 431 During BFCM, you’re probably going to see a lot more traffic than usual. But of course not everyone is going to buy. So you need to find a way to capture their emails and phone numbers so you can reach out to them even after they’re gone! On today's episode, Tony shares how to get your campaigns prepped and ready to go. During BFCM, you’re probably going to see a lot more traffic than usual. But of course not everyone is going to buy. So you need to find a way to capture their emails and phone numbers so you can reach out to them even after they’re gone! On today's episo shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     It's Time To Finalize Your Holiday Shipping Deadlines #554 644 644 It's Time To Finalize Your Holiday Shipping Deadlines #554 full dcb5135a-edcb-4b2d-97e0-04677084bc15 https://share.transistor.fm/s/091cf3b7
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    ]]>
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    ]]>     Thu, 03 Nov 2022 07:36:05 -0400 Privy Privy 333 Shipping deadlines are super important during the holiday season. And if the last couple years are any indication, delays are bound to happen. This means the sooner you share your holiday shipping deadlines, the better. It also needs to be called out as much as possible. Here's what you need to do. Shipping deadlines are super important during the holiday season. And if the last couple years are any indication, delays are bound to happen. This means the sooner you share your holiday shipping deadlines, the better. It also needs to be called out as m shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Ways To Use Shopify Collections For Your Campaigns And Automations #553 643 643 Ways To Use Shopify Collections For Your Campaigns And Automations #553 full 312aa313-6efd-4150-be5c-eac8e53567c7 https://share.transistor.fm/s/641bed13
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    ]]>
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    ]]>     Wed, 02 Nov 2022 08:05:49 -0400 Privy Privy 352 Using Shopify Collection data helps you create better shopping experiences across your campaigns and automations. And on today's episode, Jess from the Privy marketing team shares a few real-life examples to help you create more personalized experiences your audience will love. Using Shopify Collection data helps you create better shopping experiences across your campaigns and automations. And on today's episode, Jess from the Privy marketing team shares a few real-life examples to help you create more personalized experiences y shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     5 Simple Content Ideas That’ll Jumpstart Organic Growth For Your Business #552 642 642 5 Simple Content Ideas That’ll Jumpstart Organic Growth For Your Business #552 full cce2ca4d-4bf2-41ba-afe9-a2d3e40189e6 https://share.transistor.fm/s/2880e33f
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    ]]>
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    ]]>     Tue, 01 Nov 2022 07:32:02 -0400 Privy Privy 215 When you’re consistent with it, content is the gift that keeps on giving. On today’s episode, Ben shares 5 low hanging ideas you can run with to grow your organic traffic. Plus, he shares tips that work in his day to day routine to stay on top of content creation. When you’re consistent with it, content is the gift that keeps on giving. On today’s episode, Ben shares 5 low hanging ideas you can run with to grow your organic traffic. Plus, he shares tips that work in his day to day routine to stay on top of content shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Make Sure Your Mobile Experience Is Killer For BFCM #551 641 641 Make Sure Your Mobile Experience Is Killer For BFCM #551 full 2590619b-e9da-425a-9de4-f8e4c4d404db https://share.transistor.fm/s/0695490f
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    ]]>
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    ]]>     Mon, 31 Oct 2022 07:52:23 -0400 Privy Privy 326 In 2021, 71% of BFCM purchases were made from mobile devices, compared to 29% on desktops. That’s up from 67% in 2020 (source). And while this shouldn’t be surprising, it should encourage you to make sure the mobile experience on your site is killer. Here's how to make it happen. In 2021, 71% of BFCM purchases were made from mobile devices, compared to 29% on desktops. That’s up from 67% in 2020 (source). And while this shouldn’t be surprising, it should encourage you to make sure the mobile experience on your site is killer. Here shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Steal This Expert Black Friday Advice ASAP #550 640 640 Steal This Expert Black Friday Advice ASAP #550 full da790a89-ffbd-4957-a0b6-9dd6d399c022 https://share.transistor.fm/s/c89c9ad9
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    ]]>
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    ]]>     Fri, 28 Oct 2022 07:37:10 -0400 Privy Privy 322 Your Black Friday planning should already be in full swing. But that doesn't mean you're not still looking for tips and tricks to crush the holiday season. On today's episode, Lauren shares tips from ecommerce expert, Kurt Elster. Including his favorite offers and 4 ways to improve your mobile experience. Your Black Friday planning should already be in full swing. But that doesn't mean you're not still looking for tips and tricks to crush the holiday season. On today's episode, Lauren shares tips from ecommerce expert, Kurt Elster. Including his favorite o shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Must Do: Test Your Checkout Flow Before Black Friday #549 639 639 Must Do: Test Your Checkout Flow Before Black Friday #549 full 7d38df9b-7f40-4f1e-b33f-2b072231fc90 https://share.transistor.fm/s/c8e68f70
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    ]]>
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    ]]>     Thu, 27 Oct 2022 07:52:19 -0400 Privy Privy 235 The last thing you want is for shoppers to drop off at the very end of the process. Especially this time of year. So on today's episode, Tony shares the best way to make sure your checkout flow is top notch this holiday season and beyond. The last thing you want is for shoppers to drop off at the very end of the process. Especially this time of year. So on today's episode, Tony shares the best way to make sure your checkout flow is top notch this holiday season and beyond. shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Introducing Shopify Collections For Privy: Everything You Need To Know #548 638 638 Introducing Shopify Collections For Privy: Everything You Need To Know #548 full d62ad90b-5099-45d2-8f96-42c4fbe5ae03 https://share.transistor.fm/s/9bc32a7b
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    ]]>
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    ]]>     Tue, 25 Oct 2022 08:12:39 -0400 Privy Privy 282 Using your Shopify Collections with Privy just got a whole lot easier. And on today's episode, Ben's sharing how you can start using your Shopify Collections to send more personalized emails and texts with Privy ASAP. Here's what you need to know. Using your Shopify Collections with Privy just got a whole lot easier. And on today's episode, Ben's sharing how you can start using your Shopify Collections to send more personalized emails and texts with Privy ASAP. Here's what you need to know. shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     5 Easy-To-Execute Halloween Campaign Ideas You Can Steal #547 637 637 5 Easy-To-Execute Halloween Campaign Ideas You Can Steal #547 full 8a2168fe-bc7a-4c74-b572-1d41aecb3286 https://share.transistor.fm/s/5729943c
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    • Ecommerce Marketing School is sponsored by soona and #paid

    ]]>
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    ]]>     Mon, 24 Oct 2022 08:11:39 -0400 Privy Privy 348 Halloween is almost here. But there's still plenty of time to use it to your advantage. On today's episode, Lauren from the Privy marketing team shares 5 Halloween campaign ideas that are easy to execute before it's too late. Here's what you need to know. Halloween is almost here. But there's still plenty of time to use it to your advantage. On today's episode, Lauren from the Privy marketing team shares 5 Halloween campaign ideas that are easy to execute before it's too late. Here's what you need to know. shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     A Purchase Follow Up Experience To Remember: How This Brand Wows New Customers #546 636 636 A Purchase Follow Up Experience To Remember: How This Brand Wows New Customers #546 full 4fcc4dcc-9988-4cd0-b24d-26fdc2cf57fc https://share.transistor.fm/s/19b75358
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    ]]>     Thu, 20 Oct 2022 08:26:04 -0400 Privy Privy 250 If you do it right, your purchase follow up emails can help you get ahead of support questions and cut back on returns. Not to mention the fact that you can seriously wow your audience if you're thoughtful about the experience. And on today's episode, that's exactly what Lauren from the Privy marketing is sharing. How one brand creates a killer experience that makes you want to come back for more. If you do it right, your purchase follow up emails can help you get ahead of support questions and cut back on returns. Not to mention the fact that you can seriously wow your audience if you're thoughtful about the experience. And on today's episode, tha shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     One Brand's Genius Post-Purchase Play To Drive Repeat Sales #545 635 635 One Brand's Genius Post-Purchase Play To Drive Repeat Sales #545 full f98851e8-ed8d-4bea-a2a7-fb0485092218 https://share.transistor.fm/s/fac4647f
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    ]]>     Wed, 19 Oct 2022 07:10:38 -0400 Privy Privy 236 As an ecommerce brand, you know repeat purchases are critical to your store's success, right? And there's so much you can do to keep your audience coming back again and again. But on today's episode, Lauren from the Privy marketing team is sharing how one brand drives repeat sales with a post-purchase play you can steal. As an ecommerce brand, you know repeat purchases are critical to your store's success, right? And there's so much you can do to keep your audience coming back again and again. But on today's episode, Lauren from the Privy marketing team is sharing how one shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Steal These 4 Fall Campaign Ideas To Bring In Sales For Your Store #544 634 634 Steal These 4 Fall Campaign Ideas To Bring In Sales For Your Store #544 full 075fb28b-1396-45f5-9b8c-12481d08f4c4 https://share.transistor.fm/s/6f197a36
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    ]]>     Tue, 18 Oct 2022 07:17:52 -0400 Privy Privy 359 Fall is officially here. Which means it's the perfect time to come up with a themed campaign that will bring in sales for your business. On today's episode, Lauren from the Privy marketing team shares 4 ideas from her own inbox to inspire you no matter what industry you're in. Fall is officially here. Which means it's the perfect time to come up with a themed campaign that will bring in sales for your business. On today's episode, Lauren from the Privy marketing team shares 4 ideas from her own inbox to inspire you no matter wh shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Why You Need Holiday-Themed Photos For Your Store #543 633 633 Why You Need Holiday-Themed Photos For Your Store #543 full 0b52bab4-f42c-4750-8996-37449f483c29 https://share.transistor.fm/s/9ee78637
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    ]]>
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    ]]>     Mon, 17 Oct 2022 07:16:33 -0400 Privy Privy 299 Something as simple as adding in sprigs of evergreen trees or wrapped presents can help your homepage and product pages stand out and mimic the in-person shopping experience. So as you’re planning for BFCM and beyond, think about taking updated photos to help your audience envision what it’s like to smell, see, taste, and touch your products in person. Because the better they can imagine using your products in their daily lives, the more likely they are to make a purchase. Something as simple as adding in sprigs of evergreen trees or wrapped presents can help your homepage and product pages stand out and mimic the in-person shopping experience. So as you’re planning for BFCM and beyond, think about taking updated photos to shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Planning Your Email And SMS Calendar For Black Friday #542 632 632 Planning Your Email And SMS Calendar For Black Friday #542 full ab13bc02-6f9c-4b08-b1c1-0be19935508e https://share.transistor.fm/s/15236309
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    ]]>     Fri, 14 Oct 2022 07:58:57 -0400 Privy Privy 442 It might sound crazy, but laying out exactly when you're sending emails and texts for Black Friday now will be a total game changer next month. To get you started, we put together a sample schedule of emails and texts. All you have to do is tweak the sample calendar to make sense for your audience and the segments you’re targeting. It might sound crazy, but laying out exactly when you're sending emails and texts for Black Friday now will be a total game changer next month. To get you started, we put together a sample schedule of emails and texts. All you have to do is tweak the samp shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How To Delight Your Customers With A Stellar Purchase Follow Up Experience #541 631 631 How To Delight Your Customers With A Stellar Purchase Follow Up Experience #541 full b5d6036d-2d9b-4791-abbf-ea41f32f7a95 https://share.transistor.fm/s/48f7fbe5
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    ]]>
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    ]]>     Thu, 13 Oct 2022 07:52:21 -0400 Privy Privy 271 We’re heading into the busiest time of year for ecommerce brands. And on today’s episode, Jess from the Privy marketing team is sharing how you can delight your customers and keep them coming back again and again with a killer purchase follow-up experience. Steal some of her ideas. We’re heading into the busiest time of year for ecommerce brands. And on today’s episode, Jess from the Privy marketing team is sharing how you can delight your customers and keep them coming back again and again with a killer purchase follow-up experienc shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Why You Need An Unboxing Video This Holiday Season (And Always) #540 630 630 Why You Need An Unboxing Video This Holiday Season (And Always) #540 full dabd6955-bca7-43be-b044-139d333fb8ed https://share.transistor.fm/s/9d0c6baa
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    ]]>
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    ]]>     Wed, 12 Oct 2022 07:10:38 -0400 Privy Privy 628 Unboxing videos aren’t just a nice-to-have anymore. They help you compete with the in person shopping experience and bring your product to life for shoppers who are on the fence. And on today’s episode, soona’s Liz Giorgi shares how you can leverage unboxing videos this holiday season to bring in sales for your store. Unboxing videos aren’t just a nice-to-have anymore. They help you compete with the in person shopping experience and bring your product to life for shoppers who are on the fence. And on today’s episode, soona’s Liz Giorgi shares how you can leverage unbox shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Steal This Super Simple Play To Drive Repeat Sales This Holiday Season #539 629 629 Steal This Super Simple Play To Drive Repeat Sales This Holiday Season #539 full 0765f7f8-b226-4674-83d4-d55ea4f290fe https://share.transistor.fm/s/e91c3ba6
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    ]]>     Tue, 11 Oct 2022 06:34:53 -0400 Privy Privy 203 Repeat sales are invaluable when it comes to running a successful business. And on today’s episode, Ben shares an incredibly simple yet effective play you can steal heading into the holiday season to keep your audience coming back for more. Repeat sales are invaluable when it comes to running a successful business. And on today’s episode, Ben shares an incredibly simple yet effective play you can steal heading into the holiday season to keep your audience coming back for more. shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How 2 Brands Used Discounts To Launch Their New Fall Collections #538 627 627 How 2 Brands Used Discounts To Launch Their New Fall Collections #538 full d615e210-6e12-451d-a219-1822d943f4ed https://share.transistor.fm/s/f38308a1
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    ]]>     Thu, 06 Oct 2022 05:00:00 -0400 Privy Privy 390 When you think of a brand new product launch, you don’t necessarily think about using a discount to incentivize a sale. But on today’s episode, Lauren from the Privy marketing team shares how 2 brands have done just that with their most recent fall collections. Get inspired and run a fall campaign now. When you think of a brand new product launch, you don’t necessarily think about using a discount to incentivize a sale. But on today’s episode, Lauren from the Privy marketing team shares how 2 brands have done just that with their most recent fall collec shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Crush Creator Marketing This Black Friday With These Expert Tips #537 628 628 Crush Creator Marketing This Black Friday With These Expert Tips #537 full ba2ae1a2-d500-4905-bbf3-5a5ced6344be https://share.transistor.fm/s/3622e999
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    ]]>     Wed, 05 Oct 2022 07:22:24 -0400 Privy Privy 820 Black Friday is around the corner. And there’s still time to work with creators to spread the word about your brand. So on today’s episode, Kelsey from #paid is sharing her expert advice to have the biggest impact with campaigns leading up to BFCM. Black Friday is around the corner. And there’s still time to work with creators to spread the word about your brand. So on today’s episode, Kelsey from #paid is sharing her expert advice to have the biggest impact with campaigns leading up to BFCM. shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How To Think About Segmentation For BFCM (Without Getting Overwhelmed) #536 626 626 How To Think About Segmentation For BFCM (Without Getting Overwhelmed) #536 full f674d325-9da0-4d5c-beae-cc4be92e47eb https://share.transistor.fm/s/58f8e7f6
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    ]]>     Tue, 04 Oct 2022 07:06:48 -0400 Privy Privy 339 The more relevant your messaging is, the better performance will be. But that doesn’t mean you need to go crazy. On today's episode, Tony shares how you can think about segmentation this Black Friday to bring in serious results for your business. Here's what you need to know. The more relevant your messaging is, the better performance will be. But that doesn’t mean you need to go crazy. On today's episode, Tony shares how you can think about segmentation this Black Friday to bring in serious results for your business. Here's w shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How One Brand Delights Customers With Humor (And Why It Works) #535 625 625 How One Brand Delights Customers With Humor (And Why It Works) #535 full 671c8bff-5b66-4b9d-b319-b17d08aceaf8 https://share.transistor.fm/s/e0e9551c
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    ]]>     Mon, 03 Oct 2022 07:04:47 -0400 Privy Privy 238 Well-timed, behavior-based emails have the power to bring in sales for your business constantly. Especially if they stand out in the inbox. Here’s how one brand uses humor to engage with their audience and keep them coming back for more. Well-timed, behavior-based emails have the power to bring in sales for your business constantly. Especially if they stand out in the inbox. Here’s how one brand uses humor to engage with their audience and keep them coming back for more. shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Why It’s Time To Reach Out To Your Most Valuable Customers ASAP #534 624 624 Why It’s Time To Reach Out To Your Most Valuable Customers ASAP #534 full 1e31ab86-9949-4b92-b692-2a73c2020e5c https://share.transistor.fm/s/c1fddd1b
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    ]]>     Fri, 30 Sep 2022 07:30:53 -0400 Privy Privy 353 Your existing customers are the most valuable people on your email and SMS lists. And if you're not doing anything to make them feel special, you're leaving money on the table. So on today's episode, Lauren from the Privy marketing team is sharing examples of how you can lean into your most valuable customers to drive sales (and build even more loyalty). Your existing customers are the most valuable people on your email and SMS lists. And if you're not doing anything to make them feel special, you're leaving money on the table. So on today's episode, Lauren from the Privy marketing team is sharing example shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Offer Ideas You Can Steal For The Rest Of The Year #533 623 623 Offer Ideas You Can Steal For The Rest Of The Year #533 full cc6debcb-1cde-455a-98f6-99fa4a90f33f https://share.transistor.fm/s/e383f5e4
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    ]]>
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    ]]>     Thu, 29 Sep 2022 07:32:10 -0400 Privy Privy 416 Once you figure out which holidays you’re going to lean into, it’s time to come up with your offers. If you’re planning to try something like custom holiday packaging, exclusive products, or an exclusive gift with purchase, you should start planning ASAP. From Halloween through BFCM and the rest of the year, here's what you need to know. Once you figure out which holidays you’re going to lean into, it’s time to come up with your offers. If you’re planning to try something like custom holiday packaging, exclusive products, or an exclusive gift with purchase, you should start planning ASAP. shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The #1 Thing You Can Do Today To Bring In Sales For Your Store #532 622 622 The #1 Thing You Can Do Today To Bring In Sales For Your Store #532 full 0aa30dbe-7bb5-49cf-b893-95de9b507ec6 https://share.transistor.fm/s/d4866c9f
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    ]]>
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    ]]>     Wed, 28 Sep 2022 07:06:04 -0400 Privy Privy 1133 Having a founder story that resonates with your audience isn’t just a nice-to-have. It can help you bring in serious sales for your business. And on today’s episode, Ben chats with soona’s Liz Giorgi to find out why having a story is so important and brands that get it right. Having a founder story that resonates with your audience isn’t just a nice-to-have. It can help you bring in serious sales for your business. And on today’s episode, Ben chats with soona’s Liz Giorgi to find out why having a story is so important and bran shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     What Amazon’s Doing To Give DTC Brands A Major Boost In 2023 #531 621 621 What Amazon’s Doing To Give DTC Brands A Major Boost In 2023 #531 full 8f31094e-f281-44e8-9e3e-a2bb8f6d644a https://share.transistor.fm/s/fa5aef7a
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    ]]>
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    ]]>     Tue, 27 Sep 2022 07:25:31 -0400 Privy Privy 401 Amazon recently announced some upcoming changes DTC brands can expect heading into 2023. And they’re pretty wild. So on today’s episode, Ben’s sharing what’s coming and why it’s a whole new era for DTC brands on Amazon. Amazon recently announced some upcoming changes DTC brands can expect heading into 2023. And they’re pretty wild. So on today’s episode, Ben’s sharing what’s coming and why it’s a whole new era for DTC brands on Amazon. shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The Perfect Type Of Email To Send Right Now #530 620 620 The Perfect Type Of Email To Send Right Now #530 full 2d646656-1c99-4a0c-a02a-59199879d548 https://share.transistor.fm/s/380789b6
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    ]]>
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    ]]>     Thu, 22 Sep 2022 07:23:38 -0400 Privy Privy 355 We’re heading into the most exciting time of year for ecommerce brands. And you’re probably thinking about how to prime your audience to buy during the holiday season. So on today’s episode, Jess from the Privy marketing team shares how one type of email can help you get there. We’re heading into the most exciting time of year for ecommerce brands. And you’re probably thinking about how to prime your audience to buy during the holiday season. So on today’s episode, Jess from the Privy marketing team shares how one type of email shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Prep Your SMS Strategy For Black Friday With Attentive’s Holiday Marketing Reboot #529 619 619 Prep Your SMS Strategy For Black Friday With Attentive’s Holiday Marketing Reboot #529 full de192857-5037-4f7b-b033-fe237dc0a9c9 https://share.transistor.fm/s/80dbc400
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    ]]>
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    ]]>     Wed, 21 Sep 2022 07:17:12 -0400 Privy Privy 623 This holiday season, Attentive wants to help you prep your SMS strategy with their Holiday Marketing Reboot campaign. And on today’s episode, Kasey Hickey, Senior Director, Content Marketing, is breaking down tips and tricks from some of the industry’s hottest brands. Here’s what you need to know. This holiday season, Attentive wants to help you prep your SMS strategy with their Holiday Marketing Reboot campaign. And on today’s episode, Kasey Hickey, Senior Director, Content Marketing, is breaking down tips and tricks from some of the industry’s h shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The Genius Way This Shark Tank Brand Grows Their SMS List #528 618 618 The Genius Way This Shark Tank Brand Grows Their SMS List #528 full 2e58f335-a220-42fa-8d07-660559b04811 https://share.transistor.fm/s/4cd012ba
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    ]]>
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    ]]>     Tue, 20 Sep 2022 06:57:36 -0400 Privy Privy 213 List growth has to be a priority no matter what you’re selling. But that doesn’t mean it has to be boring. Here’s how one brand that was featured on Shark Tank grows their SMS list without offering an even bigger discount. List growth has to be a priority no matter what you’re selling. But that doesn’t mean it has to be boring. Here’s how one brand that was featured on Shark Tank grows their SMS list without offering an even bigger discount. shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Upcoming Holidays To Pay Attention To (And How To Plan Ahead) #527 617 617 Upcoming Holidays To Pay Attention To (And How To Plan Ahead) #527 full 0a859b26-0186-41d2-9a9c-037d624826ec https://share.transistor.fm/s/797fd1b4
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    ]]>
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    ]]>     Mon, 19 Sep 2022 07:17:17 -0400 Privy Privy 311 With upcoming holidays like Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday, it’s important to figure out which you’re going to lean into. Then, you can think about your offers and how to bring each to life. But it doesn’t stop there. There are plenty of other holidays you should have on your radar over the next few months to drive sales. With upcoming holidays like Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday, it’s important to figure out which you’re going to lean into. Then, you can think about your offers and how to bring each to life. But it doesn’t stop the shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Brand Builders: Poppi’s Massive Amazon Success (And Bringing In $1M+ In Sales On Prime Day) #526 616 616 Brand Builders: Poppi’s Massive Amazon Success (And Bringing In $1M+ In Sales On Prime Day) #526 full 5637fd14-76df-4b5b-803f-df6d83ce6092 https://share.transistor.fm/s/8c7104ee
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    ]]>
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    ]]>     Thu, 15 Sep 2022 07:35:13 -0400 Privy Privy 2436 When Allison Ellsworth and her husband went on Shark Tank and landed a deal, one of the first things they did was overhaul the brand. And it’s paid off in a big way. On this episode of Brand Builders, Attentive’s Brooke Burdge chats with Allison about everything from their strategy on Amazon, how they lean into TikTok to get direct feedback from their audience, and some of their most recent out of home campaigns. When Allison Ellsworth and her husband went on Shark Tank and landed a deal, one of the first things they did was overhaul the brand. And it’s paid off in a big way. On this episode of Brand Builders, Attentive’s Brooke Burdge chats with Allison about eve shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How To Experiment With Creators (Without Spending A Fortune) #525 615 615 How To Experiment With Creators (Without Spending A Fortune) #525 full a0974f7f-6bd8-4b76-93e5-90af919bb5c4 https://share.transistor.fm/s/e5988e63
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    ]]>     Wed, 14 Sep 2022 06:30:37 -0400 Privy Privy 1064 An experimental mindset is incredibly important to your business’ success. You have to be willing to try new campaigns to find what works. And on today’s episode, Kelsey Burdett from #paid is sharing what killer experimentation looks like when it comes to creator marketing. Here’s what you need to know. An experimental mindset is incredibly important to your business’ success. You have to be willing to try new campaigns to find what works. And on today’s episode, Kelsey Burdett from #paid is sharing what killer experimentation looks like when it comes to shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How To Set Goals For Black Friday (And Why It's So Important) #524 614 614 How To Set Goals For Black Friday (And Why It's So Important) #524 full df093296-23de-40e0-b17a-01fa6b4d6525 https://share.transistor.fm/s/d4eb1ca2
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    ]]>     Tue, 13 Sep 2022 06:22:35 -0400 Privy Privy 298 Whether this is your first Black Friday or you’ve been at it for years, setting goals will help you stay on track. If you’ve never experienced BFCM, goal setting can feel daunting. So on today's episode, Tony's sharing tips to help you get started. Whether this is your first Black Friday or you’ve been at it for years, setting goals will help you stay on track. If you’ve never experienced BFCM, goal setting can feel daunting. So on today's episode, Tony's sharing tips to help you get started. shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Why You Need To Start Sending Regular Emails And Texts ASAP #523 613 613 Why You Need To Start Sending Regular Emails And Texts ASAP #523 full fe089123-2f48-471f-8943-6065c0da0427 https://share.transistor.fm/s/c795e359
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    ]]>
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    ]]>     Mon, 12 Sep 2022 06:29:41 -0400 Privy Privy 342 Consistency is key when it comes to your emails and texts. The last thing you want is for Black Friday to roll around only to have your audience ignore your message because they can’t remember anything about your business. Find out how you can prime your audience and make sure they know exactly who you are ahead of BFCM. Consistency is key when it comes to your emails and texts. The last thing you want is for Black Friday to roll around only to have your audience ignore your message because they can’t remember anything about your business. Find out how you can prime your shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Send More Emails And Texts For Special Offers (And One Brand's Exact Playbook) #522 612 612 Send More Emails And Texts For Special Offers (And One Brand's Exact Playbook) #522 full 69c7aae7-56dd-4d35-b620-d83b4bb02842 https://share.transistor.fm/s/d84deded
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    ]]>     Fri, 09 Sep 2022 06:32:10 -0400 Privy Privy 459 Most brands aren’t sending enough emails and texts. Especially when they’re running a special promo or offer. So on today's episode, Lauren from the Privy marketing team is sharing one brand's exact playbook to inspire you. Because with BFCM around the corner, you need to keep your audience as engaged as possible. Most brands aren’t sending enough emails and texts. Especially when they’re running a special promo or offer. So on today's episode, Lauren from the Privy marketing team is sharing one brand's exact playbook to inspire you. Because with BFCM around the co shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Introducing The Ultimate Black Friday Calendar #521 611 611 Introducing The Ultimate Black Friday Calendar #521 full 409fe385-9edd-4f68-ab7b-703575d14373 https://share.transistor.fm/s/1e8ed458
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    ]]>
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    ]]>     Thu, 08 Sep 2022 07:22:58 -0400 Privy Privy 384 Black Friday will be here before you know it. And we're here to help you have a record-breaking holiday season. That's why we're launching The Ultimate Black Friday calendar. It's the #1 thing you need to prep for BFCM and beyond. You'll get an in-depth guide with specific dates to pay attention to and advice to keep you on track and have a your biggest holiday season ever. Black Friday will be here before you know it. And we're here to help you have a record-breaking holiday season. That's why we're launching The Ultimate Black Friday calendar. It's the #1 thing you need to prep for BFCM and beyond. You'll get an in-depth g shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Lessons From 500+ Episodes: Secrets To Help You Grow #520 610 610 Lessons From 500+ Episodes: Secrets To Help You Grow #520 full 652a1ff5-7a55-4ee5-bb91-cdb3fd29af58 https://share.transistor.fm/s/0abf7bcd
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    ]]>
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    ]]>     Wed, 07 Sep 2022 07:03:19 -0400 Privy Privy 433 We’ve officially published over 500 episodes of Ecommerce Marketing School. And on today’s episode, Ben’s sharing some of the top lessons he’s learned, including everything from having a rock solid product to investing in product photos from day 1. Here’s what you need to know. We’ve officially published over 500 episodes of Ecommerce Marketing School. And on today’s episode, Ben’s sharing some of the top lessons he’s learned, including everything from having a rock solid product to investing in product photos from day 1. Here’s shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The Rise Of AND1 (And What You Can Steal From Their Success) #519 609 609 The Rise Of AND1 (And What You Can Steal From Their Success) #519 full f7647f21-7361-487d-b639-c372bf2cfe07 https://share.transistor.fm/s/8f13904c
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    ]]>
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    ]]>     Tue, 06 Sep 2022 08:49:16 -0400 Privy Privy 484 AND1 might have been founded in 1993, but that doesn’t mean there aren’t a ton of valuable lessons that still apply today. On today’s episode, Ben shares how influencer marketing and starting with an ultra-specific niche helped them thrive from the very beginning. AND1 might have been founded in 1993, but that doesn’t mean there aren’t a ton of valuable lessons that still apply today. On today’s episode, Ben shares how influencer marketing and starting with an ultra-specific niche helped them thrive from the very b shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Are You Using This Secret Weapon For Segmentation? #518 608 608 Are You Using This Secret Weapon For Segmentation? #518 full a654ab6b-346a-4a44-8501-dd924967cf85 https://share.transistor.fm/s/030c836e
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    ]]>
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    ]]>     Thu, 01 Sep 2022 07:14:57 -0400 Privy Privy 293 Segmentation is an incredibly powerful tool for your business. And getting started doesn’t have to be overwhelming. On today’s episode, Jess from the Privy marketing team shares a secret weapon that will help you segment your contacts ASAP. Segmentation is an incredibly powerful tool for your business. And getting started doesn’t have to be overwhelming. On today’s episode, Jess from the Privy marketing team shares a secret weapon that will help you segment your contacts ASAP. shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     These Founders Take A Brand-First Approach To Marketing. Here’s How. #517 607 607 These Founders Take A Brand-First Approach To Marketing. Here’s How. #517 full b90d88c2-8d65-4453-bcbe-67e64d648e60 https://share.transistor.fm/s/d1febdee
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    ]]>
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    ]]>     Wed, 31 Aug 2022 07:01:42 -0400 Privy Privy 1684 Cameron Oehlers and Christian Sagert, two of the co-founders of Glassie are hyper focused on building a brand their audience loves. From their launch strategy, to SMS marketing, this episode covers it all. Find out how they’re crushing it. Cameron Oehlers and Christian Sagert, two of the co-founders of Glassie are hyper focused on building a brand their audience loves. From their launch strategy, to SMS marketing, this episode covers it all. Find out how they’re crushing it. shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Do You Have Enough Product Photos? Breaking Down Shopify’s Checklist #516 606 606 Do You Have Enough Product Photos? Breaking Down Shopify’s Checklist #516 full 2682f844-daf6-42a7-ae26-830592c5ba74 https://share.transistor.fm/s/a639cbe9
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    ]]>
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    ]]>     Tue, 30 Aug 2022 06:33:15 -0400 Privy Privy 664 Photos are at the very top of Shopify’s checklist for brand new stores. Which gives you a really good clue about what they’re prioritizing. And on today’s episode, ecommerce photo extraordinaire, Liz Giorgi, is breaking down the product photos you really need to be successful. Photos are at the very top of Shopify’s checklist for brand new stores. Which gives you a really good clue about what they’re prioritizing. And on today’s episode, ecommerce photo extraordinaire, Liz Giorgi, is breaking down the product photos you really shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     A Native App Probably Isn’t Right For Your Brand. Here’s Why. #515 605 605 A Native App Probably Isn’t Right For Your Brand. Here’s Why. #515 full a8c35392-3592-4754-89b5-d8f66911093e https://share.transistor.fm/s/91d6e7b8
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    ]]>
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    ]]>     Mon, 29 Aug 2022 06:20:25 -0400 Privy Privy 296 Chances are, you’ve come across brands with an exclusive app. But it’s not all it’s cracked up to be. And on today’s episode, Ben breaks down why it’s probably not where you should be spending your time. Here’s what you need to know. Chances are, you’ve come across brands with an exclusive app. But it’s not all it’s cracked up to be. And on today’s episode, Ben breaks down why it’s probably not where you should be spending your time. Here’s what you need to know. shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Steal This Email To Grow Your SMS List Ahead Of BFCM #514 604 604 Steal This Email To Grow Your SMS List Ahead Of BFCM #514 full 34e267ac-6bd4-4e32-b2ac-0e1a7454d931 https://share.transistor.fm/s/aae67289
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    ]]>
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    ]]>     Thu, 25 Aug 2022 07:18:25 -0400 Privy Privy 335 List growth should be your #1 focus leading up to the holiday season. And on today's episode, Tony is sharing a killer email he got to boost SMS subscribers ahead of Black Friday. And it's something you should 100% steal for your store. It'll take 15 minutes or less to put together. And no, it's not too early to start thinking about BFCM. List growth should be your #1 focus leading up to the holiday season. And on today's episode, Tony is sharing a killer email he got to boost SMS subscribers ahead of Black Friday. And it's something you should 100% steal for your store. It'll take 15 minu shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     This CEO’s Secret To Selling 100K Products In 1 Year (And Creating A Category) #513 603 603 This CEO’s Secret To Selling 100K Products In 1 Year (And Creating A Category) #513 full 17322ed4-ed98-44e5-ae38-f0610aad4ecf https://share.transistor.fm/s/14105e32
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    ]]>
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    ]]>     Wed, 24 Aug 2022 06:59:06 -0400 Privy Privy 1606 When Matt Bertulli, CEO of Pela, launched Lomi, he raised $7M through a crowdfunding campaign. Then, had to figure out how to keep the momentum going. On today’s episode, he shares how creative gives them an edge and why category creation is the way to go. When Matt Bertulli, CEO of Pela, launched Lomi, he raised $7M through a crowdfunding campaign. Then, had to figure out how to keep the momentum going. On today’s episode, he shares how creative gives them an edge and why category creation is the way to go shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The State Of Ecommerce: Insights From A $100M+ Brand’s CEO #512 602 602 The State Of Ecommerce: Insights From A $100M+ Brand’s CEO #512 full afdbf9cf-12b3-449d-b0de-f67752f57943 https://share.transistor.fm/s/b887d47f
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    ]]>
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    ]]>     Tue, 23 Aug 2022 06:43:12 -0400 Privy Privy 1912 Sean Frank, CEO of Ridge, is doing over $100M a year in sales. But he’s in it for so much more than the money. And on today’s episode, he shares everything from their custom Bronco giveaway, to Amazon, to selling a premium product, and so much more. Here’s what you need to know. Sean Frank, CEO of Ridge, is doing over $100M a year in sales. But he’s in it for so much more than the money. And on today’s episode, he shares everything from their custom Bronco giveaway, to Amazon, to selling a premium product, and so much more. Here’ shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     SMS Marketing Just Got A Major Boost: How Text-To-Buy Is Changing The Game #511 601 601 SMS Marketing Just Got A Major Boost: How Text-To-Buy Is Changing The Game #511 full 8a672619-a0ea-425d-b608-d7a8be9d50e1 https://share.transistor.fm/s/adb2ba1c
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    ]]>     Mon, 22 Aug 2022 06:40:04 -0400 Privy Privy 255 Acquiring new customers is more expensive. LTV isn’t what it used to be. So brands have started leaning on SMS marketing more and more to drive success. And Attentive is changing the game with text-to-buy. Here’s how it works. Acquiring new customers is more expensive. LTV isn’t what it used to be. So brands have started leaning on SMS marketing more and more to drive success. And Attentive is changing the game with text-to-buy. Here’s how it works. shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Back To School Campaign Ideas You Can Steal #510 600 600 Back To School Campaign Ideas You Can Steal #510 full ce21f78d-c6bf-4721-870d-0db5c441c9e3 https://share.transistor.fm/s/fca15b71
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    ]]>     Thu, 18 Aug 2022 06:29:25 -0400 Privy Privy 677 Back to school season is the perfect excuse to come up with a killer campaign and offer for your store. And on today's episode, Lauren from the Privy marketing team shares a handful of ideas you can steal to crush this back to school season and drive sales for your business. Here they are. Back to school season is the perfect excuse to come up with a killer campaign and offer for your store. And on today's episode, Lauren from the Privy marketing team shares a handful of ideas you can steal to crush this back to school season and drive sale shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     3 Ways Brands Are Crushing Creator Marketing (And Taking It To Another Level) #509 599 599 3 Ways Brands Are Crushing Creator Marketing (And Taking It To Another Level) #509 full 572f104a-38c7-4175-9dc7-139f7a11165b https://share.transistor.fm/s/f687d8da
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    ]]>
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    ]]>     Wed, 17 Aug 2022 05:26:38 -0400 Privy Privy 1271 Creator (or influencer) marketing has blown up in the last few years. And for good reason – it works! And on today’s episode, Kelsey Burdett from #paid is sharing everything she’s seeing success with when it comes to crushing creator marketing. Here's what you need to know. Creator (or influencer) marketing has blown up in the last few years. And for good reason – it works! And on today’s episode, Kelsey Burdett from #paid is sharing everything she’s seeing success with when it comes to crushing creator marketing. Here's wha shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     A Behind-The-Scenes Look At Founding And Scaling Cuts Clothing From $2k To $2M In 1.5 Years #508 598 598 A Behind-The-Scenes Look At Founding And Scaling Cuts Clothing From $2k To $2M In 1.5 Years #508 full 43939599-5baf-44b6-9e67-87033f24dad7 https://share.transistor.fm/s/2f5930db
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    ]]>
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    ]]>     Tue, 16 Aug 2022 06:08:44 -0400 Privy Privy 2437 Cuts Clothing is all about affordable luxury. And on today’s episode, Founder and CEO, Steven Borrelli is sharing a behind-the-scenes look at building and scaling the brand from $2k to $2M in less than 2 years. He shares everything from their influencer strategy, to unboxing, to their top channels. Cuts Clothing is all about affordable luxury. And on today’s episode, Founder and CEO, Steven Borrelli is sharing a behind-the-scenes look at building and scaling the brand from $2k to $2M in less than 2 years. He shares everything from their influencer s shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How To Test A Product On A Budget: The $150M Playbook You Should Steal #507 597 597 How To Test A Product On A Budget: The $150M Playbook You Should Steal #507 full c0b980c1-312c-400d-b72d-55e30c18ca68 https://share.transistor.fm/s/802cc16f
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    ]]>     Mon, 15 Aug 2022 06:59:21 -0400 Privy Privy 1363 Arjun Ohri has built 10 brands and driven $150M in sales with a foolproof launch playbook that allows him to test a market with as little investment as possible. And on today’s episode, he’s sharing how he collects data ahead of launch to get a serious sense of what customers are looking for to build a winning brand. Arjun Ohri has built 10 brands and driven $150M in sales with a foolproof launch playbook that allows him to test a market with as little investment as possible. And on today’s episode, he’s sharing how he collects data ahead of launch to get a serious se shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     SMS Tips To Help You Build A Killer Program From The Ground Up #506 596 596 SMS Tips To Help You Build A Killer Program From The Ground Up #506 full 38485fa9-84b4-45cd-861a-73514946b780 https://share.transistor.fm/s/07c13981
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    ]]>     Thu, 11 Aug 2022 05:00:00 -0400 Privy Privy 396 Chances are, you already know when SMS is such a valuable channel for your business. But getting started is a different ballgame. Which is why on today’s episode, Jess from the Privy marketing team is sharing everything the types of messages you should be sending to the metrics that matter most. Here’s what you need to know. Chances are, you already know when SMS is such a valuable channel for your business. But getting started is a different ballgame. Which is why on today’s episode, Jess from the Privy marketing team is sharing everything the types of messages you should b shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Introducing 60+ Free SMS Marketing Templates You Can Steal #505 595 595 Introducing 60+ Free SMS Marketing Templates You Can Steal #505 full 76589c38-01af-4d21-900a-04ef72d67414 https://share.transistor.fm/s/da20ba93
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    ]]>     Wed, 10 Aug 2022 05:19:12 -0400 Privy Privy 221 SMS marketing is the fastest-rising trend in ecommerce. And this all-new SMS marketing template tool will show you just how simple getting started can be. All you have to do is: Click any template to copy it in your clipboard. Customize your template in our Text Editor. Preview exactly what your SMS contacts will see. And you're good to go! SMS marketing is the fastest-rising trend in ecommerce. And this all-new SMS marketing template tool will show you just how simple getting started can be. All you have to do is: Click any template to copy it in your clipboard. Customize your template in o shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Why Video Needs To Be On Your Radar ASAP #504 594 594 Why Video Needs To Be On Your Radar ASAP #504 full 9609f882-6ae9-490c-8405-5daa2abfaabc https://share.transistor.fm/s/25b4148a
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    ]]>     Tue, 09 Aug 2022 05:55:05 -0400 Privy Privy 757 With all the changes happening in the ecommerce space, stopping the stroll is a must-do to survive. And on today’s episode, soona’s Liz Giorgi is sharing why video is a massive competitive advantage right now. Plus, you’ll find out the types of products that video is nonnegotiable for. With all the changes happening in the ecommerce space, stopping the stroll is a must-do to survive. And on today’s episode, soona’s Liz Giorgi is sharing why video is a massive competitive advantage right now. Plus, you’ll find out the types of products t shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     2 Instagram Updates That Will Impact Your Business (In A Good Way) #503 593 593 2 Instagram Updates That Will Impact Your Business (In A Good Way) #503 full e4f01f03-dcf6-4f57-b07d-138a6c932fb8 https://share.transistor.fm/s/3a157c8d
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    ]]>     Mon, 08 Aug 2022 05:55:33 -0400 Privy Privy 403 Recently, Instagram has come under fire for its video-first mentality. But it’s not all bad. They’re also rolling out 2 new updates that you can actually use to give your business a boost. Here’s what you need to know. Recently, Instagram has come under fire for its video-first mentality. But it’s not all bad. They’re also rolling out 2 new updates that you can actually use to give your business a boost. Here’s what you need to know. shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Lessons From 4 Real Shopify Stores To Inspire You #502 592 592 Lessons From 4 Real Shopify Stores To Inspire You #502 full 675c75a2-2aa1-403a-8940-64e6ff613bef https://share.transistor.fm/s/f3471e15
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    ]]>     Thu, 04 Aug 2022 05:59:11 -0400 Privy Privy 402 Constantly looking for inspiration from other brands can easily be your superpower. And on today’s episode, Tony from the Privy Marketing team is sharing examples of 4 real-life Shopify stores to give you new ideas and complement what you already have in place. Here’s what you need to know. Constantly looking for inspiration from other brands can easily be your superpower. And on today’s episode, Tony from the Privy Marketing team is sharing examples of 4 real-life Shopify stores to give you new ideas and complement what you already have in shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     This Expert’s Top 5 Changes To Boost Conversion (That Will Work For Every Store) #501 591 591 This Expert’s Top 5 Changes To Boost Conversion (That Will Work For Every Store) #501 full b17bb287-4ffc-4b03-aef6-11deee7df001 https://share.transistor.fm/s/ab449e3a
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    ]]>     Wed, 03 Aug 2022 05:57:09 -0400 Privy Privy 1297 Conversion rate optimization (CRO) should be a focus for every store. But getting started can feel daunting. So on today’s episode, CRO expert, Allen Burt, shares the top 5 changes you can make to your store today to boost conversion. Here’s what you need to know. Conversion rate optimization (CRO) should be a focus for every store. But getting started can feel daunting. So on today’s episode, CRO expert, Allen Burt, shares the top 5 changes you can make to your store today to boost conversion. Here’s what you need shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     What It Takes To Build A Lasting DTC Brand: Lessons From Working With 100+ Founders #500 590 590 What It Takes To Build A Lasting DTC Brand: Lessons From Working With 100+ Founders #500 full cb786ec0-de42-4ab9-a016-a1f5dece1956 https://share.transistor.fm/s/84da2570
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    ]]>     Tue, 02 Aug 2022 05:59:52 -0400 Privy Privy 2091 After working with 100+ brands, Jim Huffman has seen some raise millions and others go on Shark Tank. And on today’s episode, he’s sharing what you can do to grow your DTC brand from infancy to 8 figures and beyond. Here’s what you need to know. After working with 100+ brands, Jim Huffman has seen some raise millions and others go on Shark Tank. And on today’s episode, he’s sharing what you can do to grow your DTC brand from infancy to 8 figures and beyond. Here’s what you need to know. shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The Viral Video That Drove An Entire Month’s Worth Of Revenue In Just 2 Days #499 589 589 The Viral Video That Drove An Entire Month’s Worth Of Revenue In Just 2 Days #499 full 22836158-661a-4768-ab56-37ad16fbabd3 https://share.transistor.fm/s/9130fe0d
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    ]]>     Mon, 01 Aug 2022 05:02:49 -0400 Privy Privy 419 Florence Kwok, co-founder and CEO of nail bran, Jelcie, is no stranger to creating viral TikTok videos. But she’s never created one that drove real sales for her business. Until recently. This exact video drove an entire month’s worth of revenue in just 2 days. Here’s why it worked so well. Florence Kwok, co-founder and CEO of nail bran, Jelcie, is no stranger to creating viral TikTok videos. But she’s never created one that drove real sales for her business. Until recently. This exact video drove an entire month’s worth of revenue in just 2 shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     5 Ways To Grow Your SMS List ASAP #498 588 588 5 Ways To Grow Your SMS List ASAP #498 full b6bfad45-f4ad-4f24-9fde-6609ba7c3027 https://share.transistor.fm/s/46d1df1d
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    ]]>     Thu, 28 Jul 2022 05:00:00 -0400 Privy Privy 456 If you haven’t already started building your text list yet, now is the perfect time to start. Because Black Friday is going to be here before you know it. And it’s the perfect chance for you to unlock another revenue channel for your business before the holiday season. Steal these 5 ways to grow your SMS list ASAP. If you haven’t already started building your text list yet, now is the perfect time to start. Because Black Friday is going to be here before you know it. And it’s the perfect chance for you to unlock another revenue channel for your business before the h shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The Rise Of Zero-Party Data: What It Is And Why You’ve Gotta Be Thinking About it #497 587 587 The Rise Of Zero-Party Data: What It Is And Why You’ve Gotta Be Thinking About it #497 full e14e53ae-f299-4825-8880-b9b964c4b84a https://share.transistor.fm/s/7e97b5b0
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    ]]>     Wed, 27 Jul 2022 09:08:26 -0400 Privy Privy 1217 Chances are, you’ve heard about zero-party data. But you might not know what it means or why you should care. So on today’s episode, Ashley Scorpio, SVP at Hawke Media, is breaking it down. So you have the power to give your audience a better, more personal experience from day 1. Chances are, you’ve heard about zero-party data. But you might not know what it means or why you should care. So on today’s episode, Ashley Scorpio, SVP at Hawke Media, is breaking it down. So you have the power to give your audience a better, more person shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How This Beauty Brand Wins With Email And SMS #496 586 586 How This Beauty Brand Wins With Email And SMS #496 full 4f06c82f-c254-495f-a68d-ee4b4536989e https://share.transistor.fm/s/57e6a0fb
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    ]]>     Tue, 26 Jul 2022 05:01:05 -0400 Privy Privy 925 For Joanne Coffey, keeping it really casual with SMS has worked wonders. But at Jones Road Beauty, she’s constantly testing to figure out what resonates with their audience. And on today’s episode, she’s sharing exactly how they use email and SMS together to create a personalized experience for their audience. For Joanne Coffey, keeping it really casual with SMS has worked wonders. But at Jones Road Beauty, she’s constantly testing to figure out what resonates with their audience. And on today’s episode, she’s sharing exactly how they use email and SMS together shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     What You Need To Know About The All New Shopify x YouTube Partnership #495 585 585 What You Need To Know About The All New Shopify x YouTube Partnership #495 full ed3a1aa1-850a-4698-a1c5-8f235e0bd5d9 https://share.transistor.fm/s/3c779ae3
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    ]]>     Mon, 25 Jul 2022 05:00:14 -0400 Privy Privy 246 In Q1, orders placed through partner commerce channels on Shopify quadrupled year over year. And now, you have the ability to sell products directly from your store across YouTube within your Shopify dashboard. Here’s why that’s such a win. In Q1, orders placed through partner commerce channels on Shopify quadrupled year over year. And now, you have the ability to sell products directly from your store across YouTube within your Shopify dashboard. Here’s why that’s such a win. shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How To Run An Epic Flash Sale Your Customers Will Love #494 584 584 How To Run An Epic Flash Sale Your Customers Will Love #494 full ab0f3c87-103f-4eaf-bbc8-d3a8fd344d67 https://share.transistor.fm/s/8eb2f88f
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    ]]>     Thu, 21 Jul 2022 05:47:34 -0400 Privy Privy 251 Flash sales aren't new. But it turns out you can ado so much more than send a single email and call it a day. Here's how one brand launched a killer flash sale that kept getting better. Steal a page out of their playbook the next time you're running a promo. Plus it's the perfect way to grow your email and SMS lists. Flash sales aren't new. But it turns out you can ado so much more than send a single email and call it a day. Here's how one brand launched a killer flash sale that kept getting better. Steal a page out of their playbook the next time you're running a pro shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     This Founder's Winning Instagram Strategy (And Why You Should Get Personal) #493 583 583 This Founder's Winning Instagram Strategy (And Why You Should Get Personal) #493 full 05a0e2c8-053b-41d1-865e-5448dec898ee https://share.transistor.fm/s/b8d53a85
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    ]]>     Wed, 20 Jul 2022 05:00:00 -0400 Privy Privy 260 Building relationships with your audience is an amazing way to create a sense of loyalty. But that doesn’t always mean you have to talk to every single person. This founder does an amazing job of sharing personal stories on her brand’s Instagram. Here’s why that’s a winning strategy and why you should start doing the same. Building relationships with your audience is an amazing way to create a sense of loyalty. But that doesn’t always mean you have to talk to every single person. This founder does an amazing job of sharing personal stories on her brand’s Instagram. Here’s w shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     3 Hacks For Boosting Your Chances Of Landing A Sale With Product Photos #492 582 582 3 Hacks For Boosting Your Chances Of Landing A Sale With Product Photos #492 full 634fae49-b17c-4947-a8c2-2df02ec15cca https://share.transistor.fm/s/2f6944de
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    ]]>     Tue, 19 Jul 2022 05:00:00 -0400 Privy Privy 263 The more you can help your audience see themselves in your brand, the more likely they are to buy. Because it means there’s little standing in their way. And one of the best ways to do this is with your product photos. Here are 3 steps you can take today to help your customers envision their lives with your products in a crystal clear way. The more you can help your audience see themselves in your brand, the more likely they are to buy. Because it means there’s little standing in their way. And one of the best ways to do this is with your product photos. Here are 3 steps you can take today shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Steal This 4-Part Playbook To Get Started With SMS Today #491 581 581 Steal This 4-Part Playbook To Get Started With SMS Today #491 full 2f39732a-83be-410a-95dc-9b94acb9d8fd https://share.transistor.fm/s/93efe350
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    ]]>     Mon, 18 Jul 2022 05:00:00 -0400 Privy Privy 350 So many brands are really stepping up their SMS game. But if you haven’t started with SMS yet, it’s not too late. From collecting phone numbers to getting into a consistent rhythm, this 4-part playbook will help you get started with SMS today. So you can unlock a brand new revenue channel for your store and drive serious results. So many brands are really stepping up their SMS game. But if you haven’t started with SMS yet, it’s not too late. From collecting phone numbers to getting into a consistent rhythm, this 4-part playbook will help you get started with SMS today. So you can shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Brand Builders: How This Skincare Brand Uses Content As A Superpower And Takes Beauty Beyond The Binary #490 580 580 Brand Builders: How This Skincare Brand Uses Content As A Superpower And Takes Beauty Beyond The Binary #490 full 408543b6-7977-4d68-a5dc-67412801cb49 https://share.transistor.fm/s/ae5fce10
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    ]]>     Fri, 15 Jul 2022 07:02:59 -0400 Privy Privy 2184 On today’s episode of Brand Builders, Attentive’s Brooke Burdge chats with Michael Engert, Co-founder and President of beauty brand, Very Good Light. As the former CMO of Cynthia Rowley and Head of Direct to Consumer at Supergoop, this isn’t Michael’s first rodeo. He shares everything from why brand affinity starts with a quality product, how they leverage content to feed awareness, and so much more. On today’s episode of Brand Builders, Attentive’s Brooke Burdge chats with Michael Engert, Co-founder and President of beauty brand, Very Good Light. As the former CMO of Cynthia Rowley and Head of Direct to Consumer at Supergoop, this isn’t Michael’s fir shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Getting Started With Broadcast Texts And Turning Browsers Into Buyers #489 579 579 Getting Started With Broadcast Texts And Turning Browsers Into Buyers #489 full 50ea7ad8-d584-449e-977c-bebde91b2eda https://share.transistor.fm/s/122398eb
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    ]]>     Thu, 14 Jul 2022 06:00:10 -0400 Privy Privy 262 So far, you’ve learned why SMS is essential, how to grow your list, and 2 of the most important automated messages you need to have. And today’s episode is all about broadcast texts. So you can turn browsers into loyal customers. So far, you’ve learned why SMS is essential, how to grow your list, and 2 of the most important automated messages you need to have. And today’s episode is all about broadcast texts. So you can turn browsers into loyal customers. shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     2 Of The Most Impactful Texts To Start Sending Today #488 578 578 2 Of The Most Impactful Texts To Start Sending Today #488 full 0c75c335-4995-47ac-afc2-26263c5e15b0 https://share.transistor.fm/s/fa9bb8e2
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    ]]>     Wed, 13 Jul 2022 05:41:39 -0400 Privy Privy 239 Automation is one of the most powerful marketing tools you can use. And SMS is no different. In fact, you probably already send these types of messages to your audience today. But it’s time to set them up for SMS subscribers. Here are 2 of the most impactful texts you’ve gotta start sending today. Automation is one of the most powerful marketing tools you can use. And SMS is no different. In fact, you probably already send these types of messages to your audience today. But it’s time to set them up for SMS subscribers. Here are 2 of the most impact shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     2 Secrets For Growing Your Textable Contact List ASAP #487 577 577 2 Secrets For Growing Your Textable Contact List ASAP #487 full cdb02e66-44cc-4306-b0d6-02b223c5355f https://share.transistor.fm/s/328a678a
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    ]]>     Tue, 12 Jul 2022 06:12:31 -0400 Privy Privy 278 The very first step for SMS marketing is growing your list. So where do you start? Here are the top 2 ways to build your list from the ground up. Before you know it, you’ll have SMS subscribers bringing in serious sales for your business. The best part? You don’t need thousands of subscribers to see real results. The very first step for SMS marketing is growing your list. So where do you start? Here are the top 2 ways to build your list from the ground up. Before you know it, you’ll have SMS subscribers bringing in serious sales for your business. The best part? Y shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Your Brand Needs SMS Marketing ASAP. Here's Why. #486 576 576 Your Brand Needs SMS Marketing ASAP. Here's Why. #486 full 4d5b8f9e-8e4f-46b8-99b3-5a74520695f5 https://share.transistor.fm/s/a0c0bf9c
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    ]]>     Mon, 11 Jul 2022 05:00:00 -0400 Privy Privy 256 SMS marketing isn’t just a nice-to-have anymore. While it can help you unlock a brand new revenue stream for your store, it also helps you build connections with your audience, boost loyalty, and so much more. That’s why this week is all about why it’s time to get started with SMS if you haven’t already. SMS marketing isn’t just a nice-to-have anymore. While it can help you unlock a brand new revenue stream for your store, it also helps you build connections with your audience, boost loyalty, and so much more. That’s why this week is all about why it’s ti shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Are You Cross-Selling? Don’t Leave Money On The Table. #485 573 573 Are You Cross-Selling? Don’t Leave Money On The Table. #485 full e0467cef-dc1a-418a-b83c-d764a0896bb2 https://share.transistor.fm/s/bd6d9c00
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    ]]>     Fri, 08 Jul 2022 06:58:14 -0400 Privy Privy 265 Massive companies like Amazon have been cross-selling forever. But smaller brands often don’t prioritize it. Big mistake. If you’re not cross-selling, you’re leaving money on the table every single day. Here’s why it’s so valuable. Massive companies like Amazon have been cross-selling forever. But smaller brands often don’t prioritize it. Big mistake. If you’re not cross-selling, you’re leaving money on the table every single day. Here’s why it’s so valuable. shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Unlock The Power Of UGC With These Secret Weapons #484 575 575 Unlock The Power Of UGC With These Secret Weapons #484 full 7f2a4993-2159-4d0a-b4d5-5983c7aca415 https://share.transistor.fm/s/2e78353a
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    ]]>     Thu, 07 Jul 2022 08:18:26 -0400 Privy Privy 1447 If you do it right, user-generated content (UGC) is an absolute superpower for your business. And on today’s episode, Mirella Crespi, Founder & CEO of Creative Milkshake, is sharing all her tips for getting it right. Including the most important piece of filming, brands to look to for inspiration, and so much more. If you do it right, user-generated content (UGC) is an absolute superpower for your business. And on today’s episode, Mirella Crespi, Founder & CEO of Creative Milkshake, is sharing all her tips for getting it right. Including the most important piece shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Make the Switch And Get 50% Off Your Klaviyo Bill (Guaranteed) #483 574 574 Make the Switch And Get 50% Off Your Klaviyo Bill (Guaranteed) #483 full 836cffcf-aa02-4f88-bc6a-01c046ed02db https://share.transistor.fm/s/90b30164
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    ]]>     Wed, 06 Jul 2022 05:00:00 -0400 Privy Privy 191 Ditch the send limits and maximize revenue with Privy. Plus, you'll even work with a dedicated migration specialist to make the switch seamless. Find out why brands like yours are switching to Privy and getting 50% off their Klaviyo bills today. Ditch the send limits and maximize revenue with Privy. Plus, you'll even work with a dedicated migration specialist to make the switch seamless. Find out why brands like yours are switching to Privy and getting 50% off their Klaviyo bills today. shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How To Launch A New Product With Email And SMS (And Make Your Audience LOL) #482 572 572 How To Launch A New Product With Email And SMS (And Make Your Audience LOL) #482 full e12a659d-902a-40fc-8470-7661c57e7aa4 https://share.transistor.fm/s/29c2c52e
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    ]]>     Thu, 30 Jun 2022 05:00:00 -0400 Privy Privy 322 When you use them correctly, email and SMS are a powerful 1-2 punch. And it’s not complicated to get started. On today’s episode, Jess, from the Privy marketing team shares how one of her favorite brands launched a new product with email and SMS. Plus, she shares how they made her LOL with a positive spin on negative reviews. When you use them correctly, email and SMS are a powerful 1-2 punch. And it’s not complicated to get started. On today’s episode, Jess, from the Privy marketing team shares how one of her favorite brands launched a new product with email and SMS. Plus, sh shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The Power Of Omnichannel: Why It’s Never Been More Important To Sell Everywhere #481 571 571 The Power Of Omnichannel: Why It’s Never Been More Important To Sell Everywhere #481 full 8384ca30-447d-4f04-b277-5b6ed20e6fae https://share.transistor.fm/s/f670b4a7
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    ]]>     Wed, 29 Jun 2022 05:00:00 -0400 Privy Privy 1099 In 2022, it’s never been more important to diversify where consumers can find your products. From Amazon, to Walmart, to Shopify, you have so many options to choose from. And on today’s episode, ecommerce expert, Andrew Maff, shares his secrets for omnichannel and knowing when it’s time to jump in. In 2022, it’s never been more important to diversify where consumers can find your products. From Amazon, to Walmart, to Shopify, you have so many options to choose from. And on today’s episode, ecommerce expert, Andrew Maff, shares his secrets for omnich shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     What Is Blanding? And How To Stand Out From The Crowd. #480 570 570 What Is Blanding? And How To Stand Out From The Crowd. #480 full 838b7710-594c-4fbb-b11e-ec028c01eab6 https://share.transistor.fm/s/7faf60d3
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    ]]>     Tue, 28 Jun 2022 05:00:00 -0400 Privy Privy 735 Appealing to the biggest number of people might sound like a great thing, but it’s actually not in your favor to blend in. Just ask soona’s Liz Giorgi. Last year alone, they shot more than 10M photos for their brands. And on today’s episode, she’s sharing everything you need to know about blanding and what it really takes to stand out. The best place to start? Your competition. Appealing to the biggest number of people might sound like a great thing, but it’s actually not in your favor to blend in. Just ask soona’s Liz Giorgi. Last year alone, they shot more than 10M photos for their brands. And on today’s episode, she’s sharing shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     What's New With Shopify. What You Really Need To Know. #479 569 569 What's New With Shopify. What You Really Need To Know. #479 full 8c015053-b816-4d5d-9e12-e409c6ee1a42 https://share.transistor.fm/s/07383dc6
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    ]]>     Mon, 27 Jun 2022 05:00:00 -0400 Privy Privy 437 Shopify is constantly innovating to help merchants sell more online. And recently, they hosted an event called Shopify Editions to share everything they've been working on. So today's episode is all about their biggest updates and what you need to know. So you can take advantage of everything the platform has to offer. Shopify is constantly innovating to help merchants sell more online. And recently, they hosted an event called Shopify Editions to share everything they've been working on. So today's episode is all about their biggest updates and what you need to know. S shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Conversion Rates And SMS: A Primer For Getting Started #478 568 568 Conversion Rates And SMS: A Primer For Getting Started #478 full 75eabdff-acdd-4127-922f-2053b4317daf https://share.transistor.fm/s/96722295
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    ]]>     Fri, 24 Jun 2022 05:00:00 -0400 Privy Privy 346 Summer is here. And if you haven't already started thinking about SMS for your business, now is the time to get serious about it. On today's episode, Tony shares tips for boosting your SMS conversion rates to help you start off strong. Because there's nothing more powerful than unlocking a brand new revenue channel for your business. Summer is here. And if you haven't already started thinking about SMS for your business, now is the time to get serious about it. On today's episode, Tony shares tips for boosting your SMS conversion rates to help you start off strong. Because there's not shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How Liquid Death Went Viral (Without Spending A Dime On Paid) #477 567 567 How Liquid Death Went Viral (Without Spending A Dime On Paid) #477 full a36130d8-09b0-4144-b935-e4f61e87cf69 https://share.transistor.fm/s/518d8696
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    ]]>     Thu, 23 Jun 2022 05:00:00 -0400 Privy Privy 211 Liquid Death has incredible marketing. But their latest knockout is the perfect reminder that entertainment wins. Here’s how they went viral with a hysterical video and got their name out there organically without any help from paid. Liquid Death has incredible marketing. But their latest knockout is the perfect reminder that entertainment wins. Here’s how they went viral with a hysterical video and got their name out there organically without any help from paid. shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     This Targeted Popup Play Converts High-Intent Visitors On Your Site #476 566 566 This Targeted Popup Play Converts High-Intent Visitors On Your Site #476 full 790a1ec7-97b6-4c82-b1d3-a078b3c9f203 https://share.transistor.fm/s/3eef48c5
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    ]]>     Wed, 22 Jun 2022 05:00:00 -0400 Privy Privy 252 Targeted popups are one of the most powerful things you can do to boost capture rates and conversions for your store. And this founder has been using targeted popups to drive sales for 2 specific products on his site. The results speak for themselves. Here’s everything you need to know. Targeted popups are one of the most powerful things you can do to boost capture rates and conversions for your store. And this founder has been using targeted popups to drive sales for 2 specific products on his site. The results speak for themselves. Her shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How Shopify Audiences Could Be The Secret For Boosting Paid Performance #475 565 565 How Shopify Audiences Could Be The Secret For Boosting Paid Performance #475 full ef4e5f98-84ee-4884-a430-9f60fb73735f https://share.transistor.fm/s/e0ffa908
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    ]]>     Tue, 21 Jun 2022 05:00:00 -0400 Privy Privy 416 Since it launched, Shopify Audiences hasn’t gotten the best feedback. But, honestly, there aren’t a ton of new options for buying qualified traffic for your store. So today’s episode is all about how Shopify Audiences could be the key to unlocking major performance improvements to paid channels. Since it launched, Shopify Audiences hasn’t gotten the best feedback. But, honestly, there aren’t a ton of new options for buying qualified traffic for your store. So today’s episode is all about how Shopify Audiences could be the key to unlocking major p shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The Genius Collab That Got These Brands In Front Of A New Audience #474 564 564 The Genius Collab That Got These Brands In Front Of A New Audience #474 full 37f9a5e1-9eff-47df-ad71-d3f5be6e51ec https://share.transistor.fm/s/98e97d35
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    ]]>     Mon, 20 Jun 2022 07:10:21 -0400 Privy Privy 189 Allbirds launched a brand new hiking shoe late last year. And recently, they teamed up with AllTrails for a genius collab that got both brands in front of a new audience. Here’s exactly what they did and why it’s such a smart play. Allbirds launched a brand new hiking shoe late last year. And recently, they teamed up with AllTrails for a genius collab that got both brands in front of a new audience. Here’s exactly what they did and why it’s such a smart play. shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Product Quizzes Can Inspire A First Purchase. Here’s How. #473 563 563 Product Quizzes Can Inspire A First Purchase. Here’s How. #473 full 214e3f10-8d82-4f69-9ca5-3c52d9f3af5c https://share.transistor.fm/s/8501c1c4
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    ]]>     Fri, 17 Jun 2022 05:00:00 -0400 Privy Privy 332 Have you ever found a new brand and been totally overwhelmed by the number of products they offer? Or maybe you just don't know which would be most beneficial for you. That's where product quizzes come in. By helping your new subscribers find the perfect products, you're taking the work off of them and increasing the chances that they make a purchase. Have you ever found a new brand and been totally overwhelmed by the number of products they offer? Or maybe you just don't know which would be most beneficial for you. That's where product quizzes come in. By helping your new subscribers find the perfect shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Why Pinterest Is The Ultimate Secret Weapon For Ecommerce Brands #472 562 562 Why Pinterest Is The Ultimate Secret Weapon For Ecommerce Brands #472 full 413843e2-8dd7-47c0-9324-6895c79680c4 https://share.transistor.fm/s/7ba84eb9
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    ]]>     Thu, 16 Jun 2022 09:46:18 -0400 Privy Privy 1033 Are you using Pinterest for your brand? If not, now’s the time to get started. On today’s episode, Ben's chatting with KingPin’s Alex Kopytov about how Pinterest can help ecommerce brands unlock major growth. One of the most powerful things about Pinterest? It’s a search engine, not a social media platform. Are you using Pinterest for your brand? If not, now’s the time to get started. On today’s episode, Ben's chatting with KingPin’s Alex Kopytov about how Pinterest can help ecommerce brands unlock major growth. One of the most powerful things about Pinteres shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     One Brand's Secret To Crushing Influencer Marketing #471 561 561 One Brand's Secret To Crushing Influencer Marketing #471 full c1e37de1-937f-44b9-b47c-5f5f4f087a88 https://share.transistor.fm/s/700e543d
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    ]]>     Wed, 15 Jun 2022 05:01:37 -0400 Privy Privy 888 With so much changing in the DTC marketing space, it’s hard to imagine that founders have to keep up with everything from iOS updates, to paid, and so much more. So on today’s episode, I’m chatting with Jennifer Tsay and Jennifer Yeh, co-founders of Shoott, to find out how they’re navigating the changing landscape and finding success with influencer marketing. Learn more about what’s working for them and the process that’s been a total game changer. With so much changing in the DTC marketing space, it’s hard to imagine that founders have to keep up with everything from iOS updates, to paid, and so much more. So on today’s episode, I’m chatting with Jennifer Tsay and Jennifer Yeh, co-founders of Shoot shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     What Makes The Perfect Order Confirmation Email? #470 560 560 What Makes The Perfect Order Confirmation Email? #470 full bfc252aa-a2ef-499e-aac8-2be8d83ae70c https://share.transistor.fm/s/d66ea4b2
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    ]]>     Tue, 14 Jun 2022 05:00:00 -0400 Privy Privy 481 Order confirmation emails have insanely high open rates. Think 60%+. Which means there’s a ton of opportunity for your brand beyond just a receipt. So what makes the perfect order confirmation email? Find out what to include, what makes a great subject line, and how you can stand out. Plus, get inspiration from real brands. Order confirmation emails have insanely high open rates. Think 60%+. Which means there’s a ton of opportunity for your brand beyond just a receipt. So what makes the perfect order confirmation email? Find out what to include, what makes a great subject li shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     This Founder’s Secret For Going From $0 To $100M In An Insanely Crowded Market #469 559 559 This Founder’s Secret For Going From $0 To $100M In An Insanely Crowded Market #469 full c3f136e7-6672-4b94-a1af-30c40ad281d5 https://share.transistor.fm/s/58adc5a7
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    ]]>     Mon, 13 Jun 2022 05:00:08 -0400 Privy Privy 402 When Mike Beckham launched drinkware brand, Simple Modern, back in 2016, he had some serious competition. Think: Yeti, Hydro Flask, Klean Kanteen, to name a few. And rather than scaring him off, it got him excited. Because he knew there was already serious demand for the product. Find out how he took the company from $0 to $100M by finding the white space where the competition wasn’t looking, When Mike Beckham launched drinkware brand, Simple Modern, back in 2016, he had some serious competition. Think: Yeti, Hydro Flask, Klean Kanteen, to name a few. And rather than scaring him off, it got him excited. Because he knew there was already seriou shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Brand Builders: How Shady Rays Built A Purpose-Driven Company From Day 1 (Part 2) #468 558 558 Brand Builders: How Shady Rays Built A Purpose-Driven Company From Day 1 (Part 2) #468 full d5347f08-6bb9-48b1-9bdb-0e9404a79930 https://share.transistor.fm/s/2b7f448e
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    ]]>     Fri, 10 Jun 2022 05:00:00 -0400 Privy Privy 931 Today, we’re back with part 2 of Brand Builders with Attentive’s Brooke Burdge. What does it take to get over 1 million customers? For Chris Ratterman, Founder and CEO of Shady Rays, it’s about so much more than selling sunglasses. On today’s episode, he shares how the company has evolved over time, how he landed on a name and logo, and how they’ve built a purpose-driven brand from day 1. Today, we’re back with part 2 of Brand Builders with Attentive’s Brooke Burdge. What does it take to get over 1 million customers? For Chris Ratterman, Founder and CEO of Shady Rays, it’s about so much more than selling sunglasses. On today’s episode, he shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How This Brand Went From $0 To $30M In 30 Months In A Crowded Market #467 557 557 How This Brand Went From $0 To $30M In 30 Months In A Crowded Market #467 full 668fff99-c2af-4aa6-90f7-226de1523515 https://share.transistor.fm/s/66d58f17
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    ]]>     Thu, 09 Jun 2022 05:00:00 -0400 Privy Privy 1629 Obvi went from $0 to $30M in 30 months. So it’s safe to say they’re doing something right. Ashvin Melwani, CMO, has had to navigate everything from slashing the paid budget by more than 50% to the impacts of iOS changes. Which means they’re getting creative. Find out how they’re bringing direct mail into the mix and seeing killer results. Obvi went from $0 to $30M in 30 months. So it’s safe to say they’re doing something right. Ashvin Melwani, CMO, has had to navigate everything from slashing the paid budget by more than 50% to the impacts of iOS changes. Which means they’re getting creati shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Lessons From This Cart Abandonment Email Miss #466 556 556 Lessons From This Cart Abandonment Email Miss #466 full e8c3e86c-8d2b-4130-8de8-912b1dc17bf0 https://share.transistor.fm/s/5f4b3f92
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    ]]>     Wed, 08 Jun 2022 05:01:03 -0400 Privy Privy 262 If you nail your cart abandonment email, it’s a huge opportunity to recover revenue for your store. But, recently, Ben got an email that was a total missed opportunity. Remember that cart abandonment is all about removing objections and winning a sale. Find out what this brand missed out on and how to fix it. If you nail your cart abandonment email, it’s a huge opportunity to recover revenue for your store. But, recently, Ben got an email that was a total missed opportunity. Remember that cart abandonment is all about removing objections and winning a sale. Fi shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     This Founder’s Magic Formula For SMS (And The Exact Text That Got A 38% CTR) #465 555 555 This Founder’s Magic Formula For SMS (And The Exact Text That Got A 38% CTR) #465 full 0c03490a-f5a5-4db0-8bb4-261456cb6c74 https://share.transistor.fm/s/57830128
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    ]]>     Tue, 07 Jun 2022 05:00:00 -0400 Privy Privy 262 Since she first launched an SMS program, Kōv Essentials’ Chelsea Branch has been passionate about keeping the channel exclusive. Which means it’s really her VIP list. And her most recent campaign proves how successful that’s been for her. With a 38% CTR and immediate sales, there’s no doubt her formula is working. Since she first launched an SMS program, Kōv Essentials’ Chelsea Branch has been passionate about keeping the channel exclusive. Which means it’s really her VIP list. And her most recent campaign proves how successful that’s been for her. With a 38% CTR a shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The Campaign That Got This Brand 3.6M Views In 7 Days #464 554 554 The Campaign That Got This Brand 3.6M Views In 7 Days #464 full 566c2b1f-d0ea-48ac-b9c3-ec3ceabc5591 https://share.transistor.fm/s/08268010
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    ]]>     Mon, 06 Jun 2022 05:00:00 -0400 Privy Privy 238 Sean Riley and the entire DUDE Wipes team are marketing geniuses. And their latest campaign is no different. It got 3.6M views in just 7 days. Wild. Plus, it’s unconventional, free, and perfect for their audience. Sean Riley and the entire DUDE Wipes team are marketing geniuses. And their latest campaign is no different. It got 3.6M views in just 7 days. Wild. Plus, it’s unconventional, free, and perfect for their audience. shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Expert Advice On Getting Started With Influencer Marketing #463 553 553 Expert Advice On Getting Started With Influencer Marketing #463 full 2dc2fa49-451b-4728-975a-21a9829d286f https://share.transistor.fm/s/6fdd5b45
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    ]]>     Fri, 03 Jun 2022 05:00:00 -0400 Privy Privy 261 Haven't tried influencer marketing yet? On today's episode, Tony's sharing the basics of getting started and why you're probably thinking about it the wrong way. Ready to dive right in? Check out our FREE 5-part series with ecommerce guru, Jason Wong, using the link in the show notes. Haven't tried influencer marketing yet? On today's episode, Tony's sharing the basics of getting started and why you're probably thinking about it the wrong way. Ready to dive right in? Check out our FREE 5-part series with ecommerce guru, Jason Wong, usi shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How Krispy Kreme Crushed It With This Timely Campaign #462 552 552 How Krispy Kreme Crushed It With This Timely Campaign #462 full db22ab4b-1a2d-4059-b8ab-8d26a99e4a3d https://share.transistor.fm/s/aec042b0
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    ]]>     Thu, 02 Jun 2022 05:00:00 -0400 Privy Privy 194 Current events can be a great excuse to pull together a marketing campaign your audience will remember. But it has to make sense for your brand. That’s why Krispy Kreme’s “Beat the Pump” campaign is so genius. Find out what it’s all about and how you can use timely campaigns as a fun excuse to engage your audience. Current events can be a great excuse to pull together a marketing campaign your audience will remember. But it has to make sense for your brand. That’s why Krispy Kreme’s “Beat the Pump” campaign is so genius. Find out what it’s all about and how you can shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Why You Should Care About Shopify’s Online Store 2.0 #461 551 551 Why You Should Care About Shopify’s Online Store 2.0 #461 full dda3d302-82b0-4e2a-9599-de33fd01b540 https://share.transistor.fm/s/7f68a4cf
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    ]]>     Wed, 01 Jun 2022 05:00:00 -0400 Privy Privy 1159 Shopify’s Online Store 2.0 has been around for about a year. Why should you start caring about it? On today’s episode, Ben chats with Trellis’ Marcus Ohanesian to walk through the benefits and how it works. Because any chance you don’t have to rely on a developer or outside agency is a complete win. Shopify’s Online Store 2.0 has been around for about a year. Why should you start caring about it? On today’s episode, Ben chats with Trellis’ Marcus Ohanesian to walk through the benefits and how it works. Because any chance you don’t have to rely on a d shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How This Brand Uses A QR Code To Spark Curiosity And Nail The Basics #460 550 550 How This Brand Uses A QR Code To Spark Curiosity And Nail The Basics #460 full 53e69754-6c93-40fd-9279-c35378df0aec https://share.transistor.fm/s/ce8e3c7c
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    ]]>     Tue, 31 May 2022 05:00:00 -0400 Privy Privy 256 It’s never been more important to nail the basics. So when Ben came across this campaign from cereal brand, Three Wishes, he couldn’t help but record an episode. Find out how they use a QR code on their packaging to spark interest and get you to subscribe to their email list. The best part? This play is something you can turn on ASAP. It’s never been more important to nail the basics. So when Ben came across this campaign from cereal brand, Three Wishes, he couldn’t help but record an episode. Find out how they use a QR code on their packaging to spark interest and get you to subscribe shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Back to Basics 20: You Have An SMS List. Now What? Here's Where To Start. 549 549 Back to Basics 20: You Have An SMS List. Now What? Here's Where To Start. full 9210d64e-0282-4d64-a182-0ce083805c1e https://share.transistor.fm/s/e5cb73a9
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    ]]>     Fri, 27 May 2022 05:05:00 -0400 Privy Privy 404 So it’s the last day of this Back to Basics series. And now that we’ve covered everything from the welcome popup playbook you need to turn first-time visitors into subscribers, to getting started with automated emails and SMS list growth, it’s time to talk about what comes next. Once you have a solid SMS list, then what? Ease into text marketing with automated messages. Then, you can work your way into one-off, broadcast messages. So it’s the last day of this Back to Basics series. And now that we’ve covered everything from the welcome popup playbook you need to turn first-time visitors into subscribers, to getting started with automated emails and SMS list growth, it’s time to ta shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Brand Builders: How Shady Rays Built A Purpose-Driven Company From Day 1 (Part 1) #459 548 548 Brand Builders: How Shady Rays Built A Purpose-Driven Company From Day 1 (Part 1) #459 full 47df2760-166b-4e35-bfee-8a741e369940 https://share.transistor.fm/s/9a7c8864
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    ]]>     Fri, 27 May 2022 05:01:15 -0400 Privy Privy 1018 What does it take to get over 1 million customers? For Chris Ratterman, Founder and CEO of Shady Rays, it’s about so much more than selling sunglasses. On today’s episode of Brand Builders with Attentive’s Brooke Burdge, he shares why they’re obsessive about keeping customers happy, why being defensive is never the answer, and how they’ve built a purpose-driven brand from day 1. What does it take to get over 1 million customers? For Chris Ratterman, Founder and CEO of Shady Rays, it’s about so much more than selling sunglasses. On today’s episode of Brand Builders with Attentive’s Brooke Burdge, he shares why they’re obsessive ab shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Back to Basics 19: 5 Ways To Grow A Healthy SMS List From The Ground Up 547 547 Back to Basics 19: 5 Ways To Grow A Healthy SMS List From The Ground Up full ea302723-df86-4cbf-a543-c95c68f44d52 https://share.transistor.fm/s/5e974829
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    ]]>     Thu, 26 May 2022 05:14:58 -0400 Privy Privy 506 If you’re getting caught up, this week we’re bringing back a handful of episodes from the archives with a Back to Basics series. And today, we’re jumping into SMS. And whether you’re just getting started or you’ve been sending messages to your audience, you need to constantly be thinking about how to grow your list. Because more contacts = more revenue. So today, we’re covering 5 ways to build a healthy SMS list from the ground up. If you’re getting caught up, this week we’re bringing back a handful of episodes from the archives with a Back to Basics series. And today, we’re jumping into SMS. And whether you’re just getting started or you’ve been sending messages to your audience, y shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How This Shoe Brand Cuts Through The Noise In An Ultra Competitive Space #458 546 546 How This Shoe Brand Cuts Through The Noise In An Ultra Competitive Space #458 full a78d0315-239a-4fec-a27c-7c2da8295709 https://share.transistor.fm/s/a21fce95
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    ]]>     Thu, 26 May 2022 05:12:28 -0400 Privy Privy 1142 Think about all the shoe brands you know about. Nike, Allbirds, Converse, Vans. And that’s just the beginning. So what does it take to really stand out in this ultra competitive space? That’s exactly what Kizik’s VP of Marketing, Brett Swenson, shares on today’s episode. Their secrets to unlocking 3-4x growth YoY since 2019. Think about all the shoe brands you know about. Nike, Allbirds, Converse, Vans. And that’s just the beginning. So what does it take to really stand out in this ultra competitive space? That’s exactly what Kizik’s VP of Marketing, Brett Swenson, shares on shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Back To Basics 18: You Need These 5 Automated Emails ASAP 545 545 Back To Basics 18: You Need These 5 Automated Emails ASAP full 573baed0-b5f0-4254-bba7-402125eb0002 https://share.transistor.fm/s/a2eb97c7
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    ]]>     Wed, 25 May 2022 05:10:00 -0400 Privy Privy 403 So far on this week’s Back to Basics series, we’ve covered a playbook to help you convert visitors into subscribers and how to save carts before they’re abandoned. And today, we’re jumping into email marketing. Because once you have an email list, you can’t just let it sit there. You have to constantly engage with your subscribers. But the best place to start is with automated messages that will literally help you make money while you sleep. So far on this week’s Back to Basics series, we’ve covered a playbook to help you convert visitors into subscribers and how to save carts before they’re abandoned. And today, we’re jumping into email marketing. Because once you have an email list, you can shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The Secret To Experimenting With Creative For Incredible Results #457 544 544 The Secret To Experimenting With Creative For Incredible Results #457 full 397163c5-8513-4564-9e76-d8ef6675356b https://share.transistor.fm/s/7dab8746
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    ]]>     Wed, 25 May 2022 05:05:26 -0400 Privy Privy 783 When it comes to creator marketing, what does it actually take to be successful? That’s exactly what #paid’s Michelle Lam is sharing on today’s episode. Because it’s not enough to just have a campaign live. You need to experiment constantly to find what’s working and be focused on the metric that actually moves the needle for your business. When it comes to creator marketing, what does it actually take to be successful? That’s exactly what #paid’s Michelle Lam is sharing on today’s episode. Because it’s not enough to just have a campaign live. You need to experiment constantly to find what’s shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Back To Basics 17: The Secret To Reducing Cart Abandonment By 10% 543 543 Back To Basics 17: The Secret To Reducing Cart Abandonment By 10% full 91ec82a2-75c8-420a-bcd3-04ed169f686f https://share.transistor.fm/s/31accd60
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    ]]>     Tue, 24 May 2022 05:05:00 -0400 Privy Privy 256 So in case you missed it, this week’s Back to Basics series is all about how to use everything from popups to email marketing and SMS to build a successful business. And today’s episode is about how cart savers can help you reduce cart abandonment by up to 10%. Because about 70% of shoppers who add items to their cart are going to leave your store without placing that order. And you have to be doing something to try to save them before they bounce. So in case you missed it, this week’s Back to Basics series is all about how to use everything from popups to email marketing and SMS to build a successful business. And today’s episode is about how cart savers can help you reduce cart abandonment by up t shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     What’s A Strong Growth Rate For 2022? Responses From Real Brands. #456 542 542 What’s A Strong Growth Rate For 2022? Responses From Real Brands. #456 full 04972886-e198-4eb4-9215-f7580ce0b02a https://share.transistor.fm/s/a6f631bd
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    ]]>     Tue, 24 May 2022 05:00:00 -0400 Privy Privy 267 It has truly never been harder to grow an online brand. But you’re not alone. There was a thread on Twitter recently about what a good growth rate is in 2022. The responses ranged from any growth at all is amazing, to 15%, to the average ecommerce brand contracted. Here’s why it’s more important than ever to know when to switch from a Rolls Royce to a Toyota. It has truly never been harder to grow an online brand. But you’re not alone. There was a thread on Twitter recently about what a good growth rate is in 2022. The responses ranged from any growth at all is amazing, to 15%, to the average ecommerce brand c shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Back to Basics #16: Steal This Welcome Pop Up Playbook To Convert 5% Of Traffic Into Subscribers 541 541 Back to Basics #16: Steal This Welcome Pop Up Playbook To Convert 5% Of Traffic Into Subscribers full 8da50f5e-2ca0-41db-a4c2-d08c7b4b4a9d https://share.transistor.fm/s/c07ab104
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    ]]>     Mon, 23 May 2022 05:05:00 -0400 Privy Privy 440 This week, we're bringing back episodes from the archives to help you convert more site visitors into subscribers, save more abandoned carts, make money with email marketing, and get started with SMS. And on today’s episode, we’re starting from the very beginning, with a welcome popup playbook that will help you convert 5% of your traffic. Because when someone lands on your site for the first time, they’re probably not going to buy from you right away. So you need to have a way to stay in touch with them and really be able to build a relationship over time. This week, we're bringing back episodes from the archives to help you convert more site visitors into subscribers, save more abandoned carts, make money with email marketing, and get started with SMS. And on today’s episode, we’re starting from the very b shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How Shopify Audiences Is Helping Brands Generate Qualified Traffic #455 540 540 How Shopify Audiences Is Helping Brands Generate Qualified Traffic #455 full 741ccdda-350b-4fc6-b8ea-19512818d859 https://share.transistor.fm/s/fb248444
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    ]]>     Mon, 23 May 2022 05:00:00 -0400 Privy Privy 322 Driving traffic to your store is the holy grail for ecommerce brands. And with Shopify Audiences, you can drive better ROI on paid spend and find new customers who are likely to convert. The catch? It’s only available to brands using Shopify Plus. Here’s how it works. Driving traffic to your store is the holy grail for ecommerce brands. And with Shopify Audiences, you can drive better ROI on paid spend and find new customers who are likely to convert. The catch? It’s only available to brands using Shopify Plus. Here’s shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Make More Money By Sending These 4 Types Of Emails Consistently #454 539 539 Make More Money By Sending These 4 Types Of Emails Consistently #454 full 8b9d9586-bcb5-43f4-98b2-d19352a42316 https://share.transistor.fm/s/fd883f1a
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    ]]>     Fri, 20 May 2022 05:02:17 -0400 Privy Privy 242 Chances are, you could be sending more emails to your audience. And more emails = more sales. So, on today's episode, Tony's sharing 4 types of emails you need to start sending ASAP. Because more communication doesn't mean you're annoying your subscribers. You just have to know what resonates with them. Chances are, you could be sending more emails to your audience. And more emails = more sales. So, on today's episode, Tony's sharing 4 types of emails you need to start sending ASAP. Because more communication doesn't mean you're annoying your subscribers shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The Compounding Power Of Getting Started With SEO Today: This Founder's Playbook #453 538 538 The Compounding Power Of Getting Started With SEO Today: This Founder's Playbook #453 full b11fc0c0-3367-4c1b-b225-1c281270a9df https://share.transistor.fm/s/dcedd266
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    ]]>     Thu, 19 May 2022 05:11:01 -0400 Privy Privy 1299 When Ben Donovan launched toy brand, Supa Stem, last year, blogging and SEO quickly became part of his playbook. And not because he expected to see results immediately. Luckily, his strategy is starting to pay off. And it’s just the beginning. So on today’s episode, Ben’s sharing how he got started, his entire process, and the tools he uses to win. When Ben Donovan launched toy brand, Supa Stem, last year, blogging and SEO quickly became part of his playbook. And not because he expected to see results immediately. Luckily, his strategy is starting to pay off. And it’s just the beginning. So on today shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     2-Way Text Examples That Will Help You Build Trust ASAP #452 537 537 2-Way Text Examples That Will Help You Build Trust ASAP #452 full d4e6f4a5-bc9f-4c8e-9d02-38412026f3ff https://share.transistor.fm/s/48979020
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    ]]>     Wed, 18 May 2022 05:02:05 -0400 Privy Privy 371 You can’t use text to send promo after promo and expect to build a real connection with your audience. Luckily, with 2-way text, you can create an interactive experience subscribers will love. So on today’s episode I’m sharing a handful of examples that will inspire you to think outside the box with your next campaign. You can’t use text to send promo after promo and expect to build a real connection with your audience. Luckily, with 2-way text, you can create an interactive experience subscribers will love. So on today’s episode I’m sharing a handful of examples that w shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     What’s The Value Of URL Shortening For SMS? #451 536 536 What’s The Value Of URL Shortening For SMS? #451 full a99373fa-60c9-4fc5-bf3b-eeab143fcd4a https://share.transistor.fm/s/0044f1ee
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    ]]>     Tue, 17 May 2022 05:00:40 -0400 Privy Privy 370 Chances are, you’ve seen texts from brands with full links and shortened URLs. So what’s the difference? Today I’m sharing how URL shortening helps you measure clicks, revenue and ROI. Because who wants to have to track everything on their own? Chances are, you’ve seen texts from brands with full links and shortened URLs. So what’s the difference? Today I’m sharing how URL shortening helps you measure clicks, revenue and ROI. Because who wants to have to track everything on their own? shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How This Sneaker Brand Knocks Community Out Of The Park #450 535 535 How This Sneaker Brand Knocks Community Out Of The Park #450 full 72e987f4-07cf-4446-a1b5-6c6f97474432 https://share.transistor.fm/s/d25c4b49
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    ]]>     Mon, 16 May 2022 05:05:56 -0400 Privy Privy 309 When StockX launched their community on Discord last June, they got 20k members their first day. Since then, their members average 20 messages/month and almost 90% stick around for more than 6 months. So what’s their secret? They don’t use it as a channel to drive sales and it’s not a top of funnel play. When StockX launched their community on Discord last June, they got 20k members their first day. Since then, their members average 20 messages/month and almost 90% stick around for more than 6 months. So what’s their secret? They don’t use it as a channel shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Brand Builders: How Does Your Brand Make People Feel? Part 2 (with Dear Brightly CEO) #449 534 534 Brand Builders: How Does Your Brand Make People Feel? Part 2 (with Dear Brightly CEO) #449 full ac5592b6-d143-485d-9a5c-5d926e5cfa1c https://share.transistor.fm/s/bbba5553
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    ]]>
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    ]]>     Fri, 13 May 2022 05:00:00 -0400 Privy Privy 948 Today, we’re back with part 2 of Brand Builders with Attentive’s Brooke Burdge. Like many founders, when Amy Chiu launched skincare brand, Dear Brightly, she was solving her own problem. And on this episode, she shares her favorite marketing campaign, how her customers are her #1 source of inspiration and how she thinks about education. Today, we’re back with part 2 of Brand Builders with Attentive’s Brooke Burdge. Like many founders, when Amy Chiu launched skincare brand, Dear Brightly, she was solving her own problem. And on this episode, she shares her favorite marketing campaign, how shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Unconventional Ways To Win Over Customers In 2022 #448 533 533 Unconventional Ways To Win Over Customers In 2022 #448 full 3796d791-61b5-4440-a9cc-c3b0c16c3804 https://share.transistor.fm/s/fcdd9c4d
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    ]]>     Thu, 12 May 2022 05:09:49 -0400 Privy Privy 621 There’s no question that paid social isn’t what it used to be. Think spending 4x the amount you were a year ago to generate the same amount of traffic. Wild. So on today’s episode, Liz Giorgi, co-founder and CEO of soona, is sharing unconventional ways brands are winning over customers. From in person events to radio and podcast sponsorships, there’s so much you can do to be successful in 2022. There’s no question that paid social isn’t what it used to be. Think spending 4x the amount you were a year ago to generate the same amount of traffic. Wild. So on today’s episode, Liz Giorgi, co-founder and CEO of soona, is sharing unconventional ways br shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     5 Unconventional Ways This Expert Uses Privy To Drive Sales #447 532 532 5 Unconventional Ways This Expert Uses Privy To Drive Sales #447 full 9197e377-6f74-4384-a3ff-fbfae2fff039 https://share.transistor.fm/s/42c6eb8e
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    ]]>     Wed, 11 May 2022 05:21:23 -0400 Privy Privy 1303 Abhishek Patra, co-Founder and CEO of Zoronto, is an absolute magician when it comes to helping brands use Privy in unconventional ways to drive sales. And on today’s episode, he’s sharing 5 of his favorite plays. Get his secrets for collecting signups for out of stock products, converting subscribers who haven’t made a purchase, and cutting down on support questions. All with 1 app. Abhishek Patra, co-Founder and CEO of Zoronto, is an absolute magician when it comes to helping brands use Privy in unconventional ways to drive sales. And on today’s episode, he’s sharing 5 of his favorite plays. Get his secrets for collecting signups fo shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How To Create The Perfect Unboxing Experience For Your Audience #446 531 531 How To Create The Perfect Unboxing Experience For Your Audience #446 full cffe78ae-97f5-44f4-846e-747a6344a346 https://share.transistor.fm/s/7c952802
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    ]]>     Tue, 10 May 2022 05:00:00 -0400 Privy Privy 383 Unboxing is the only marketing channel where you get a 100% open rate. Don’t take it for granted. You want your customers to feel like they’re opening a holiday gift every time they receive a package from you. Because while you’ve probably been taught not to judge a book by its cover, the packaging is part of the experience. Find out how a few brands nail unboxing. Unboxing is the only marketing channel where you get a 100% open rate. Don’t take it for granted. You want your customers to feel like they’re opening a holiday gift every time they receive a package from you. Because while you’ve probably been taught not shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How An Incredible Experience With Live Chat Can Be Your Best Marketing #445 530 530 How An Incredible Experience With Live Chat Can Be Your Best Marketing #445 full 4880197b-29b7-4bbd-93d6-4f231bc9b6c4 https://share.transistor.fm/s/d55ffc66
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    ]]>     Mon, 09 May 2022 05:01:35 -0400 Privy Privy 281 Live chat can be an incredible marketing opportunity. But only if you get it right. Luckily, the bar is really low. So if you’re looking for inspiration, take a page out of the Zappos playbook. Respond quickly and measure success based on customer satisfaction. And maybe don’t follow this brand’s lead… Live chat can be an incredible marketing opportunity. But only if you get it right. Luckily, the bar is really low. So if you’re looking for inspiration, take a page out of the Zappos playbook. Respond quickly and measure success based on customer satisfa shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     It's Easier Than Ever To Get Started With Segmentation. Here's How. #444 529 529 It's Easier Than Ever To Get Started With Segmentation. Here's How. #444 full 59a1e326-e830-4ebc-b944-8573a045b223 https://share.transistor.fm/s/ece1986f
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    ]]>     Fri, 06 May 2022 05:00:00 -0400 Privy Privy 410 Personalization is key for successful email marketing. And segmentation is your top tool to help you deliver those personalized experiences. But getting started with segmentation can feel daunting. That's why we launched Smart Segments in Privy. To make getting started with segmentation easier than ever. Personalization is key for successful email marketing. And segmentation is your top tool to help you deliver those personalized experiences. But getting started with segmentation can feel daunting. That's why we launched Smart Segments in Privy. To make g shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How This 100M+ Brand Experiments With Customer Acquisition #443 528 528 How This 100M+ Brand Experiments With Customer Acquisition #443 full aad0b067-988d-4c5d-ba07-5842e2621e6f https://share.transistor.fm/s/369e5007
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    ]]>     Thu, 05 May 2022 05:00:00 -0400 Privy Privy 1118 Imagine what it would take to bring your business from $6M just 6 years ago to $100M+. Lots of experimentation. And on today’s episode Connor MacDonald, CMO of wallet brand, The Ridge, shares which channels they’re continuing to invest in and why one of their biggest advantages is being able to fail. Plus, you’ll find out why the post-purchase experience is the perfect place to keep your foot on the gas. Imagine what it would take to bring your business from $6M just 6 years ago to $100M+. Lots of experimentation. And on today’s episode Connor MacDonald, CMO of wallet brand, The Ridge, shares which channels they’re continuing to invest in and why one of t shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Are You Sharing Your Story Enough As A Founder? Probably Not. #442 527 527 Are You Sharing Your Story Enough As A Founder? Probably Not. #442 full cbace377-071a-4250-85e1-dd5270097cb6 https://share.transistor.fm/s/84226a50
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    ]]>     Wed, 04 May 2022 05:01:56 -0400 Privy Privy 269 If you, the founder, won’t publicly tell your brand narrative, who will? To really be successful, you have to be the face of your brand. Start with your story. Share why you started. The problem you solve. The villain! On today’s episode, Ben's sharing a few lessons from Dave Gerhardt’s new book, Founder Brand. Here's what you need to know. If you, the founder, won’t publicly tell your brand narrative, who will? To really be successful, you have to be the face of your brand. Start with your story. Share why you started. The problem you solve. The villain! On today’s episode, Ben's sharing a shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Introducing Brand Settings: The Secret To Launching New Campaigns ASAP #441 526 526 Introducing Brand Settings: The Secret To Launching New Campaigns ASAP #441 full c2977ef7-1cb3-4d01-b5a5-1c17e2265a9b https://share.transistor.fm/s/e6beb2e0
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    ]]>     Tue, 03 May 2022 05:00:00 -0400 Privy Privy 235 Recently, we launched brand settings for Privy Convert campaigns. Which means all you need to do is add in your colors, logo, and a default image. And you can launch new, on-brand campaigns in just a few clicks. The best part? All you have to do is set it up once and you’re good to go. Recently, we launched brand settings for Privy Convert campaigns. Which means all you need to do is add in your colors, logo, and a default image. And you can launch new, on-brand campaigns in just a few clicks. The best part? All you have to do is set it shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How This Brand Crushes YouTube With Edutainment (And Gets Millions Of Views) #440 525 525 How This Brand Crushes YouTube With Edutainment (And Gets Millions Of Views) #440 full 98520c3e-d5d4-461b-afa6-e1256cdd64e3 https://share.transistor.fm/s/cffb6a1a
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    ]]>     Mon, 02 May 2022 05:00:26 -0400 Privy Privy 383 Imagine getting millions of views on YouTube. That’s exactly what’s happened for men’s soap company, Dr. Squatch. Their recipe for success? Edutainment. But it turns out you can use that approach on pretty much every platform. So whether you’re into YouTube or not, you should always be thinking about how to educate and entertain your audience at the same time. Imagine getting millions of views on YouTube. That’s exactly what’s happened for men’s soap company, Dr. Squatch. Their recipe for success? Edutainment. But it turns out you can use that approach on pretty much every platform. So whether you’re into YouTu shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Brand Builders: How Does Your Brand Make People Feel? (with Dear Brightly CEO) #439 524 524 Brand Builders: How Does Your Brand Make People Feel? (with Dear Brightly CEO) #439 full 2235095d-65fa-471c-af68-21b6874cd39c https://share.transistor.fm/s/f053129a
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    ]]>     Fri, 29 Apr 2022 05:00:00 -0400 Privy Privy 1055 Like many founders, when Amy Chiu launched skincare brand, Dear Brightly, she was solving her own problem. Waiting months for an appointment with a dermatologist, then taking time off when the day finally came. And on the very first episode of Brand Builders, she sits down with Brooke Burdge to dive into everything from naming the business to how they’re revolutionizing what it means to age. Plus, she shares why brands are more like people than you might think. Like many founders, when Amy Chiu launched skincare brand, Dear Brightly, she was solving her own problem. Waiting months for an appointment with a dermatologist, then taking time off when the day finally came. And on the very first episode of Brand Build shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Introducing Brand Builders: A Brand New Segment On Ecommerce Marketing School #438 523 523 Introducing Brand Builders: A Brand New Segment On Ecommerce Marketing School #438 full 560b2cd3-2c9a-417b-9162-621e7fd2c1a7 https://share.transistor.fm/s/4968243e
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    ]]>     Thu, 28 Apr 2022 05:00:00 -0400 Privy Privy 547 When you’re growing a business, there’s so much emphasis on the tactics. But what does it take to build a brand that people absolutely love? Brooke Burdge, SVP of Brand Marketing at Attentive, is launching a brand new segment on Ecommerce Marketing School called Brand Builders. And starting tomorrow, she’ll be interviewing founders to find out how they built their brand from the ground up. When you’re growing a business, there’s so much emphasis on the tactics. But what does it take to build a brand that people absolutely love? Brooke Burdge, SVP of Brand Marketing at Attentive, is launching a brand new segment on Ecommerce Marketing School shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How To Effectively Measure Paid Ads (Plus The Biggest Mistakes To Avoid) #437 522 522 How To Effectively Measure Paid Ads (Plus The Biggest Mistakes To Avoid) #437 full ed2438a1-a53b-4ac6-8924-fe29cba62106 https://share.transistor.fm/s/8c679a01
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    ]]>     Wed, 27 Apr 2022 05:00:00 -0400 Privy Privy 968 “I saw this brand was getting an insane ROAS with this strategy…we have to try it.” This is something Joe Putnam, Owner of ConversionEngine, hears constantly. But the problem is, you probably don’t know much about that business. What are their margins? Goals? Without having that, it can be a slippery slope. So on today’s episode, Joe shares how to effectively measure paid ads to get the most for your business. “I saw this brand was getting an insane ROAS with this strategy…we have to try it.” This is something Joe Putnam, Owner of ConversionEngine, hears constantly. But the problem is, you probably don’t know much about that business. What are their margins? Go shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Will This Chinese Alternative To Email Marketing Take Off? #436 521 521 Will This Chinese Alternative To Email Marketing Take Off? #436 full e3e13f01-3907-4a6f-959e-43455a3a537d https://share.transistor.fm/s/80a4fccc
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    ]]>     Tue, 26 Apr 2022 05:19:11 -0400 Privy Privy 576 Keeping tabs on up-and-coming trends in places like China and Japan can be a good indicator of what could take off in the west. One emerging trend? Private traffic. Because it turns out that in China, people don’t use email as much. So brands are turning to 1:1 messaging to fill the gaps. But is this something western markets would really want? Keeping tabs on up-and-coming trends in places like China and Japan can be a good indicator of what could take off in the west. One emerging trend? Private traffic. Because it turns out that in China, people don’t use email as much. So brands are turning shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Secrets For Driving Serious Sales Without Paid Ads (Lessons From 500 Episodes) #435 520 520 Secrets For Driving Serious Sales Without Paid Ads (Lessons From 500 Episodes) #435 full 30160fd9-20b9-41bc-ad91-21406901038a https://share.transistor.fm/s/5f526425
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    ]]>     Mon, 25 Apr 2022 05:00:00 -0400 Privy Privy 445 500+ episodes in, Ecommerce Marketing School is packed with tips from some incredible operators. But there’s one theme listeners just can’t get enough of: how to bring in sales without paid ads. So on today’s episode, Ben's sharing tips from 2 amazing founders about their secrets for scaling without spending a dime advertising. 500+ episodes in, Ecommerce Marketing School is packed with tips from some incredible operators. But there’s one theme listeners just can’t get enough of: how to bring in sales without paid ads. So on today’s episode, Ben's sharing tips from 2 amazing fou shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Don’t Ignore Social Selling. Why It’s Time To Pay Attention. #434 519 519 Don’t Ignore Social Selling. Why It’s Time To Pay Attention. #434 full 6532d037-8210-4891-81be-34dcab7a24e8 https://share.transistor.fm/s/a926e819
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    ]]>     Fri, 22 Apr 2022 05:00:00 -0400 Privy Privy 254 44% of people use Instagram to shop weekly. And sales from social media channels are expected to nearly triple by 2025. So if you haven't already started thinking about how to get your audience shopping your products on social, it's time. 44% of people use Instagram to shop weekly. And sales from social media channels are expected to nearly triple by 2025. So if you haven't already started thinking about how to get your audience shopping your products on social, it's time. shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How To Win With Influencer Marketing: Learnings From Thousands Of Campaigns #433 518 518 How To Win With Influencer Marketing: Learnings From Thousands Of Campaigns #433 full cd25d5f2-e297-41fd-8e87-5f555de8b918 https://share.transistor.fm/s/c8117772
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    ]]>     Thu, 21 Apr 2022 05:23:20 -0400 Privy Privy 1085 So many fast-growing brands are talking about their influencer strategy. But what does it really take to win? On today’s episode, I’m chatting with Roger Figueiredo, VP of Marketing at #Paid about his learnings from seeing thousands of campaigns. Plus, the difference between influencers and creators, the best way to structure the relationship, and what a killer campaign looks like. So many fast-growing brands are talking about their influencer strategy. But what does it really take to win? On today’s episode, I’m chatting with Roger Figueiredo, VP of Marketing at #Paid about his learnings from seeing thousands of campaigns. Plus, th shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The Evolution Of Ecommerce: What’s Changed And Where We’re Going #432 517 517 The Evolution Of Ecommerce: What’s Changed And Where We’re Going #432 full 5a50d42f-9a43-401f-8645-8d9d91567900 https://share.transistor.fm/s/d87c0670
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    ]]>     Wed, 20 Apr 2022 05:00:00 -0400 Privy Privy 1072 A lot has evolved in the ecommerce industry over the years. One of the biggest changes? Ecommerce, for the most part, has left the developer ecosystem behind. And the marketer has become the hero. To address the evolution of ecommerce (and where we’re headed), I chatted with Phillip Jackson and Brian Lange, co-hosts of Future Commerce. A lot has evolved in the ecommerce industry over the years. One of the biggest changes? Ecommerce, for the most part, has left the developer ecosystem behind. And the marketer has become the hero. To address the evolution of ecommerce (and where we’re hea shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The Perfect Welcome Text: What It Takes To Build Relationships From The Very Beginning #431 516 516 The Perfect Welcome Text: What It Takes To Build Relationships From The Very Beginning #431 full 3aed4316-8346-4941-9556-9e47d9b9cb8b https://share.transistor.fm/s/546659c7
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    ]]>     Tue, 19 Apr 2022 05:00:00 -0400 Privy Privy 949 SMS first impressions matter. That first text you send will set the stage for all future interactions with your subscribers. And on today’s episode, Blake Imperl, Manager of Partnerships Community & Insights at Attentive, shares what greatness looks like. A sneak peek: Starting off with a discount code isn’t always the best way to break the ice with a new customer. SMS first impressions matter. That first text you send will set the stage for all future interactions with your subscribers. And on today’s episode, Blake Imperl, Manager of Partnerships Community & Insights at Attentive, shares what greatness looks l shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Steal This Proven SMS Playbook To Grow Your List (Or Start From Scratch) #430 515 515 Steal This Proven SMS Playbook To Grow Your List (Or Start From Scratch) #430 full 7838c012-dfe1-4f94-8460-56c21df07a93 https://share.transistor.fm/s/049c924f
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    ]]>     Mon, 18 Apr 2022 05:03:48 -0400 Privy Privy 300 Imagine bringing in $800 in sales with your first text ever…and just 28 contacts on your SMS list. Or building your list to over 1k contacts in just a couple months. On today’s episode, I’m sharing exactly how 2 brands have used a proven playbook to find SMS success. And whether you’re just getting started with SMS or you’ve been at it for a while, these tips will work for you, too. Imagine bringing in $800 in sales with your first text ever…and just 28 contacts on your SMS list. Or building your list to over 1k contacts in just a couple months. On today’s episode, I’m sharing exactly how 2 brands have used a proven playbook to find shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     4 Spring Marketing Campaign Ideas To Boost Sales #429 514 514 4 Spring Marketing Campaign Ideas To Boost Sales #429 full f967a886-c236-4282-abaa-6ed34ae83ebf https://share.transistor.fm/s/ac71c102
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    ]]>     Fri, 15 Apr 2022 05:00:00 -0400 Privy Privy 456 Spring is officially here. And it’s the perfect excuse to build a revenue-driving campaign for your store. Launch a Spring cleaning sale, run a site-wide promo, or test out a free gift with purchase. The opportunities are endless. Tune in for everything you need to launch the perfect Spring campaign for your business. Spring is officially here. And it’s the perfect excuse to build a revenue-driving campaign for your store. Launch a Spring cleaning sale, run a site-wide promo, or test out a free gift with purchase. The opportunities are endless. Tune in for everything y shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How The Top 1% Of Shopify Stores Use Models Successfully #428 513 513 How The Top 1% Of Shopify Stores Use Models Successfully #428 full 05ab67ce-013b-4604-87ad-ddbcceb01c05 https://share.transistor.fm/s/4f9c96ea
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    ]]>     Thu, 14 Apr 2022 05:11:32 -0400 Privy Privy 727 From health and wellness brands to pet products, models are being used for everything now. Which is amazing. Because models help tell a story, show scale, and so much more. The problem? They’re not being used effectively most of the time. Luckily Liz Giorgi, co-founder and CEO of soona, is obsessed with how the top 1% of Shopify stores use models successfully. And on today’s episode, she’s sharing allll her learnings. Including the type of model shot that converts 10-20% higher. From health and wellness brands to pet products, models are being used for everything now. Which is amazing. Because models help tell a story, show scale, and so much more. The problem? They’re not being used effectively most of the time. Luckily Liz Gior shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How To Win With Paid TikTok: This Expert’s Secrets For Getting It Right #427 512 512 How To Win With Paid TikTok: This Expert’s Secrets For Getting It Right #427 full bdf134f0-67f2-43b8-a58a-08bac0ed1af0 https://share.transistor.fm/s/671160d2
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    ]]>     Wed, 13 Apr 2022 05:02:29 -0400 Privy Privy 1149 For brands who aren’t totally convinced TikTok is for them, David Herrmann, President of Herrmann Digital, has a bit of advice: It’s not just for kids. From older men talking about the issues they face to plumbers advertising their business, it has absolutely everything. So if your current strategy is working for you, great! But don’t be afraid to add TikTok to the mix. Because TikTok isn’t just for Gen Z. For brands who aren’t totally convinced TikTok is for them, David Herrmann, President of Herrmann Digital, has a bit of advice: It’s not just for kids. From older men talking about the issues they face to plumbers advertising their business, it has absolu shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Spring Holidays You’ve Gotta Remember To Bring In Sales #426 511 511 Spring Holidays You’ve Gotta Remember To Bring In Sales #426 full 0304d51e-a47b-4211-8034-d8eeb373d32f https://share.transistor.fm/s/b8e5ac82
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    ]]>     Tue, 12 Apr 2022 05:08:43 -0400 Privy Privy 387 Holidays are the perfect excuse to put together a killer campaign to bring in sales for your store. And no, it doesn't have to be a discount. Luckily, the next couple months are packed with holidays: Easter, Mother’s Day, Memorial Day, Father’s Day and more. So go start your seasonal planning and check out today’s episode for tons of ideas. Holidays are the perfect excuse to put together a killer campaign to bring in sales for your store. And no, it doesn't have to be a discount. Luckily, the next couple months are packed with holidays: Easter, Mother’s Day, Memorial Day, Father’s Day and mo shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Common Thread Collective's Facebook Ad Benchmarks You Need To Know #425 510 510 Common Thread Collective's Facebook Ad Benchmarks You Need To Know #425 full c44e5421-29b5-4b91-960f-3b112bf898bf https://share.transistor.fm/s/0b88db2f
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    ]]>     Mon, 11 Apr 2022 05:11:07 -0400 Privy Privy 361 Paid advertising is a big piece of what it takes to unlock growth for your store. But with the cost of advertising increasing and efficiency taking a total hit, it’s really tough to navigate.That’s why on today’s episode Ben's sharing Common Thread Collective’s Facebook and Google ad benchmarks. So you can easily find out how you stack up. Paid advertising is a big piece of what it takes to unlock growth for your store. But with the cost of advertising increasing and efficiency taking a total hit, it’s really tough to navigate.That’s why on today’s episode Ben's sharing Common Thread Collec shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     4 Emails You Should Send To Your Engaged Contacts ASAP #424 509 509 4 Emails You Should Send To Your Engaged Contacts ASAP #424 full 902c2321-1054-4e3f-81ff-185e08c388d7 https://share.transistor.fm/s/8f0d82a2
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    ]]>     Fri, 08 Apr 2022 05:00:00 -0400 Privy Privy 346 It's tempting to send your emails to as many people as possible. But it’s important to remember that relevance = success when it comes to your email marketing. Chances are, you have a list of engaged contacts who consistently open and interact with your messages. Which makes them the perfect audience to receive frequent communication. Here are 4 ideas to get you started. It's tempting to send your emails to as many people as possible. But it’s important to remember that relevance = success when it comes to your email marketing. Chances are, you have a list of engaged contacts who consistently open and interact with your m shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Privy Helped This Expert Capture 2x More Emails. Here’s How. #423 508 508 Privy Helped This Expert Capture 2x More Emails. Here’s How. #423 full 9cf73a8c-bccb-4307-b2a4-dba6f318f6c3 https://share.transistor.fm/s/dcfdc700
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    ]]>     Thu, 07 Apr 2022 05:00:00 -0400 Privy Privy 1026 More emails = more sales. Which is why Jake Abrams, Founder of Odyssey, focuses on list growth religiously as he helps DTC brands scale from $1M to $10M and beyond. So when he saw one brand’s email capture rate plummet from 2.5% to well below 1% and cost per email more than double from $40 to $100 after switching platforms, he knew something was up. Get the full story and find out why it’s so important to know which metrics to track at a daily level. More emails = more sales. Which is why Jake Abrams, Founder of Odyssey, focuses on list growth religiously as he helps DTC brands scale from $1M to $10M and beyond. So when he saw one brand’s email capture rate plummet from 2.5% to well below 1% and cost shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Unlock The Magic Of Landing Pages For Your Store #422 507 507 Unlock The Magic Of Landing Pages For Your Store #422 full e0fbcc1f-9ed9-4578-bfe9-f2d3467532b7 https://share.transistor.fm/s/32d08e9d
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    ]]>     Wed, 06 Apr 2022 05:12:36 -0400 Privy Privy 1129 When was the last time you used a landing page for your store? On today’s episode, Tocarra Karizma, Founder of Karizma Marketing, is sharing how she uses landing pages to unlock serious value for her clients. Think growing an email list from 5k to 29k in just 10 days with $500. Or going from 550 Instagram followers to 12k. Here's how it works. When was the last time you used a landing page for your store? On today’s episode, Tocarra Karizma, Founder of Karizma Marketing, is sharing how she uses landing pages to unlock serious value for her clients. Think growing an email list from 5k to 29k in shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     This Hot DTC Brand Launched A Magazine. Here's Why It's Such An Amazing Play. #421 506 506 This Hot DTC Brand Launched A Magazine. Here's Why It's Such An Amazing Play. #421 full c848ae51-2ce2-4db9-a5ff-b4d01c9faf2e https://share.transistor.fm/s/c03cae42
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    ]]>     Tue, 05 Apr 2022 04:58:21 -0400 Privy Privy 205 Fly By Jing launched a magazine called Taste Different. And it’s one of the best plays Ben's seen in a while. Because not only are they adding value for their audience, they can repurpose the content everywhere: emails, blog posts, social. The possibilities are endless. And they’re well on their way to becoming a true media company. Find out why that’s so powerful. Fly By Jing launched a magazine called Taste Different. And it’s one of the best plays Ben's seen in a while. Because not only are they adding value for their audience, they can repurpose the content everywhere: emails, blog posts, social. The possibiliti shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     A Guaranteed Way To Boost Traffic To Your Store #420 505 505 A Guaranteed Way To Boost Traffic To Your Store #420 full 418fe6ac-bf89-4998-a60f-b5cccf2058a5 https://share.transistor.fm/s/fd6aeec2
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    ]]>     Mon, 04 Apr 2022 05:01:06 -0400 Privy Privy 417 Imagine if you started a blog 2 years ago. How much more traffic could you have driven to your store? But it’s not too late. Getting started today can lead to serious results. Think 6-figure growth. Just ask experts like Taylor Siccard and Jason Wong. And on today’s episode, Ben shares a few tips to help you get started. So you can start getting results ASAP. Imagine if you started a blog 2 years ago. How much more traffic could you have driven to your store? But it’s not too late. Getting started today can lead to serious results. Think 6-figure growth. Just ask experts like Taylor Siccard and Jason Wong. And shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Why You Should Start A Blog ASAP (It’s Not Too Late!) #419 504 504 Why You Should Start A Blog ASAP (It’s Not Too Late!) #419 full 80ea65a6-3ae1-47d6-b1ba-1307e9e44aef https://share.transistor.fm/s/dfbc623e
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    ]]>     Fri, 01 Apr 2022 05:00:00 -0400 Privy Privy 365 Imagine how much more traffic you could get if your content started ranking on the first page of Google. That's the dream right? But the truth is, not many people are willing to put in the work to get there. On today's episode, Tony is sharing why you should be spending more time than money by investing in content marketing today. And no, it's not going anywhere. Imagine how much more traffic you could get if your content started ranking on the first page of Google. That's the dream right? But the truth is, not many people are willing to put in the work to get there. On today's episode, Tony is sharing why you sho shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     What Happens If You Focus Exclusively On SMS? 1 Brand’s Strategy (+ Results) #418 503 503 What Happens If You Focus Exclusively On SMS? 1 Brand’s Strategy (+ Results) #418 full c73ea190-2840-4b10-a66e-859dbce9a9b3 https://share.transistor.fm/s/cec53644
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    ]]>     Thu, 31 Mar 2022 05:02:49 -0400 Privy Privy 421 Most brands still think of SMS as a footnote compared to email capture. But today Ben is sharing a brand that’s flipped that, opting for an SMS first, top-of-funnel approach. They’re seeing results that most brands couldn’t imagine. Find out what happens if you focus exclusively on SMS and what it could mean for your business. Most brands still think of SMS as a footnote compared to email capture. But today Ben is sharing a brand that’s flipped that, opting for an SMS first, top-of-funnel approach. They’re seeing results that most brands couldn’t imagine. Find out what happens shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     81% Of Consumers Subscribe To Text Messages From At Least 1 Brand: Insights from Attentive's Latest Report #417 502 502 81% Of Consumers Subscribe To Text Messages From At Least 1 Brand: Insights from Attentive's Latest Report #417 full 610fd956-922e-4939-bdab-b37776686dd1 https://share.transistor.fm/s/b2297ffa
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    ]]>     Wed, 30 Mar 2022 05:18:37 -0400 Privy Privy 434 Still on the fence about SMS? Of 5,000 people interviewed for Attentive’s State of Conversational Commerce in 2022 report, 63% have made a purchase through text message in the last 3 months. And 81% of consumers subscribe to text messages from at least 1 brand. So while a lot has changed in the last couple of years, 1 thing is very clear: More consumers than ever are interacting with brands via text messaging. And today, Kasey Hickey, Senior Director, Content Marketing at Attentive, is here to walk us through the learnings. Still on the fence about SMS? Of 5,000 people interviewed for Attentive’s State of Conversational Commerce in 2022 report, 63% have made a purchase through text message in the last 3 months. And 81% of consumers subscribe to text messages from at least 1 shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     6 Secrets For Improving Email Deliverability (And Staying Out Of Spam Folders) #416 501 501 6 Secrets For Improving Email Deliverability (And Staying Out Of Spam Folders) #416 full b87c9c41-9158-482d-a89b-0def349e436d https://share.transistor.fm/s/b634876c
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    ]]>     Tue, 29 Mar 2022 05:00:00 -0400 Privy Privy 585 3 words every email marketer hates to see: “Marked as spam.” Because if your emails aren't making it to inboxes, all the hard work you’ve put in is wasted. So on today's episode, Ben shares 6 tips you can steal to stay out of spam folders and improve your email deliverability ASAP. Spoiler: You’re probably not cleaning your list as often as you should be. 3 words every email marketer hates to see: “Marked as spam.” Because if your emails aren't making it to inboxes, all the hard work you’ve put in is wasted. So on today's episode, Ben shares 6 tips you can steal to stay out of spam folders and improve your shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The Exact Email Series That Has Driven $3k+ In 2 Weeks For This Brand #415 500 500 The Exact Email Series That Has Driven $3k+ In 2 Weeks For This Brand #415 full 549a33af-22cf-4eec-9d61-ab1087ffd0ec https://share.transistor.fm/s/bdde4ce9
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    ]]>     Mon, 28 Mar 2022 05:01:39 -0400 Privy Privy 240 You already know the value of growing your email list. But are you doing enough once you actually capture a new lead? Imagine if you had a welcome series that had a45% open rate, 10% click-through-rate and drove $3k+ in sales in just 2 weeks. That’s exactly what one outdoor brand has done. And on today’s episode, Ben is breaking down their exact playbook so you can do the same. You already know the value of growing your email list. But are you doing enough once you actually capture a new lead? Imagine if you had a welcome series that had a45% open rate, 10% click-through-rate and drove $3k+ in sales in just 2 weeks. That’s exact shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     5 Ways Brands Are Supporting Ukraine Right Now #414 499 499 5 Ways Brands Are Supporting Ukraine Right Now #414 full bbb1502b-4d8f-43dc-92d5-3a2fcd0fcf97 https://share.transistor.fm/s/e06885ab
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    ]]>     Fri, 25 Mar 2022 05:08:07 -0400 Privy Privy 262 Whenever you stand for something as a business, not only does it build trust with your audience, but it keeps them coming back again and again. And on today's episode, we're going over 5 different campaigns brands are running to support Ukraine. Everything from a full collection to making massive donations. Whenever you stand for something as a business, not only does it build trust with your audience, but it keeps them coming back again and again. And on today's episode, we're going over 5 different campaigns brands are running to support Ukraine. Everythin shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The Ultimate Partnership Play: How These Brands Get In Front Of Similar Audiences Constantly #413 498 498 The Ultimate Partnership Play: How These Brands Get In Front Of Similar Audiences Constantly #413 full cad81284-7652-4576-8212-8e56496fe97d https://share.transistor.fm/s/cfebb435
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    ]]>     Thu, 24 Mar 2022 05:01:13 -0400 Privy Privy 307 You might feel like a narrow focus can hold you back. But it can actually be your superpower. Just take Lemon Perfect’s partnership with ACES: The Alliance to Control Excessive Sugar. It’s absolutely genius because 7 like-minded brands have constant access to each other’s audiences. Here's how it works. You might feel like a narrow focus can hold you back. But it can actually be your superpower. Just take Lemon Perfect’s partnership with ACES: The Alliance to Control Excessive Sugar. It’s absolutely genius because 7 like-minded brands have constant acces shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Expert Secrets For Growing Your Store: Introducing Privy Masterclass Plus #412 496 496 Expert Secrets For Growing Your Store: Introducing Privy Masterclass Plus #412 full 5cac4f42-6a14-46b3-91bf-05a4780eee30 https://share.transistor.fm/s/42080e7a
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    ]]>     Wed, 23 Mar 2022 11:57:10 -0400 Privy Privy 298 What if you had access to experts who help founders like you grow their businesses every single day? Starting today, you do. Introducing Privy Masterclass Plus, a collection of expert-led, FREE video courses you can watch wherever, whenever to give your store a boost. Get access today using the link in the show notes. What if you had access to experts who help founders like you grow their businesses every single day? Starting today, you do. Introducing Privy Masterclass Plus, a collection of expert-led, FREE video courses you can watch wherever, whenever to give your s shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     You Need To Stop Using A White Background For Your Photos ASAP. Here’s Why. #411 497 497 You Need To Stop Using A White Background For Your Photos ASAP. Here’s Why. #411 full dce08515-58f2-4d12-a92a-7abe6209b3c3 https://share.transistor.fm/s/7f8ed981
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    ]]>     Wed, 23 Mar 2022 05:19:53 -0400 Privy Privy 686 You might have an amazing product, but if your creative isn’t showcasing it properly, you’re constantly going to be missing out on sales. So on today's episode, Liz Giorgi, co-founder and CEO of soona, a virtual photoshoot platform, is sharing some of her biggest tips. Know what she said? “Investing in your product photos is the single fastest way to invest in your conversion rate.” But you’re probably making this 1 big mistake. You might have an amazing product, but if your creative isn’t showcasing it properly, you’re constantly going to be missing out on sales. So on today's episode, Liz Giorgi, co-founder and CEO of soona, a virtual photoshoot platform, is sharing some of her shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The Magic Of Leaning Into Your Worst Reviews #410 495 495 The Magic Of Leaning Into Your Worst Reviews #410 full d8c7999d-74a6-4164-9168-2f2fcdaeddc2 https://share.transistor.fm/s/3a90fef4
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    ]]>     Mon, 21 Mar 2022 05:00:33 -0400 Privy Privy 233 It never feels good to see bad reviews roll in. But it turns out your worst reviews actually have the power to help you grow. Find out how to lean into 1-star reviews and turn the experience into something your unhappy customers will remember. If you get it right, you might just be able to turn a hater into an advocate. It never feels good to see bad reviews roll in. But it turns out your worst reviews actually have the power to help you grow. Find out how to lean into 1-star reviews and turn the experience into something your unhappy customers will remember. If you get shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Introducing Privy’s Smart Segment For Engaged Contacts #409 494 494 Introducing Privy’s Smart Segment For Engaged Contacts #409 full 48ea750f-9480-466a-9b46-de1412991652 https://share.transistor.fm/s/473a816a
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    ]]>     Fri, 18 Mar 2022 04:55:51 -0400 Privy Privy 311 Getting started with email segmentation can feel daunting. That’s why starting with your most engaged contacts is the perfect first step. Because you already know these contacts want to hear from you, are interested in what you sell, and have a higher likelihood of interacting with whatever you send next. And with Privy’s all-new Smart Segment for Engaged Contacts, it couldn’t be easier to send targeted messages that will have an impact. Here's what you need to know. Getting started with email segmentation can feel daunting. That’s why starting with your most engaged contacts is the perfect first step. Because you already know these contacts want to hear from you, are interested in what you sell, and have a higher lik shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     To Amazon Or Not To Amazon? Why This DTC Footwear Brand Isn’t Making The Leap #408 493 493 To Amazon Or Not To Amazon? Why This DTC Footwear Brand Isn’t Making The Leap #408 full 80e8de8e-9fcc-45e8-b5f8-424535c675c8 https://share.transistor.fm/s/4944963e
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    ]]>     Thu, 17 Mar 2022 05:13:28 -0400 Privy Privy 534 Most brands have a total love-hate relationship with Amazon. So what exactly are the risks and rewards? For KURU Footwear’s Sean McGinnis, the downsides completely outweigh the benefits. Get his take on when Amazon is worth it and why they’re sticking with DTC. Spoiler: Amazon tries to hijack KURU search results with this wild play. Most brands have a total love-hate relationship with Amazon. So what exactly are the risks and rewards? For KURU Footwear’s Sean McGinnis, the downsides completely outweigh the benefits. Get his take on when Amazon is worth it and why they’re sticking wit shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How To Sell Your Shopify Store: The Fastest Way To Get Started #407 492 492 How To Sell Your Shopify Store: The Fastest Way To Get Started #407 full 5039aae8-5fdb-46d5-a765-a143d4ca2722 https://share.transistor.fm/s/a8e28618
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    ]]>     Wed, 16 Mar 2022 05:18:40 -0400 Privy Privy 670 If you’re ever looking to sell your Shopify store, whether it’s next week or a year from now, you want to know the opportunities available to you. And OpenStore makes it easier than ever to get the ball rolling. Seriously. You can get a quote within a day and get cash in hand in a matter of weeks. On today’s episode, Andrew Campbell, OpenStore’s head of data science, breaks down their process and how they’ve built the fastest M&A process in the game. If you’re ever looking to sell your Shopify store, whether it’s next week or a year from now, you want to know the opportunities available to you. And OpenStore makes it easier than ever to get the ball rolling. Seriously. You can get a quote within a day shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Turn Selling In a Crowded Market Into Your Biggest Advantage (Like This New Airline) #406 491 491 Turn Selling In a Crowded Market Into Your Biggest Advantage (Like This New Airline) #406 full bee68140-dcc3-4b91-8ced-3a41a3aacea3 https://share.transistor.fm/s/4499f62d
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    ]]>
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    ]]>     Tue, 15 Mar 2022 05:06:48 -0400 Privy Privy 228 What does a crowded market mean to you? For me, it equals validated demand. So rather than spending your time educating and creating that demand, you can actually take a step back and think about how to position yourself differently. On today’s episode, I’m sharing the story of David Neeleman’s Breeze Airways. With a small change in mindset, they’ve differentiated themselves and are now one of the fastest growing airlines in the US. Find out how you can turn a crowded market into your biggest advantage. What does a crowded market mean to you? For me, it equals validated demand. So rather than spending your time educating and creating that demand, you can actually take a step back and think about how to position yourself differently. On today’s episode, I shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The Key To Winning Online: How To Stand Out In A Changing Landscape #405 490 490 The Key To Winning Online: How To Stand Out In A Changing Landscape #405 full d4bf0fa8-09fd-4ce1-9af6-7019e0a62491 https://share.transistor.fm/s/97eed55f
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    ]]>     Mon, 14 Mar 2022 05:08:51 -0400 Privy Privy 238 The key to winning online is killer creative. Your product photography and ad creative need to be world class to help you stand out. That’s where soona comes in. It’s fast casual creative for commerce and the process truly could not be easier. And today is super exciting because soona is a brand new sponsor for Ecommerce Marketing School. Here's what you need to know. The key to winning online is killer creative. Your product photography and ad creative need to be world class to help you stand out. That’s where soona comes in. It’s fast casual creative for commerce and the process truly could not be easier. And today i shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The Slow Death of Third Party Cookies (And How Advertising Has Changed Forever) #404 483 483 The Slow Death of Third Party Cookies (And How Advertising Has Changed Forever) #404 full ea23f612-0517-4446-b62e-6122407f5c07 https://share.transistor.fm/s/99e2e999
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    ]]>     Fri, 11 Mar 2022 05:02:11 -0500 Privy Privy 263 It's no secret that the way brands advertise has been changed forever with recent updates from Apple. Which means the strategies you’ve probably relied on are evolving before your eyes. But before you panic, think about it as a chance to get creative and find alternative ways to get in front of your prospects and customers. Here's the scoop. It's no secret that the way brands advertise has been changed forever with recent updates from Apple. Which means the strategies you’ve probably relied on are evolving before your eyes. But before you panic, think about it as a chance to get creative and shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     This Founder’s Exact Playbook For Bringing In The First $10k In Sales #403 489 489 This Founder’s Exact Playbook For Bringing In The First $10k In Sales #403 full 1948a090-6ac3-4e26-ad4d-400ec6fc6eb7 https://share.transistor.fm/s/224775ae
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    ]]>
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    ]]>     Thu, 10 Mar 2022 05:02:09 -0500 Privy Privy 1108 Zach Frantz started his first business at 9 years old. Fast forward to March of 2021 and he launched Wildland Coffee as a side hustle while working his day job in software sales. Since then, he hasn’t spent a dime on Facebook ads. And on today’s episode, he’s sharing his exact playbook for bringing in the first $10k in sales. Plus the value of thinking about acquiring one customer at a time. Zach Frantz started his first business at 9 years old. Fast forward to March of 2021 and he launched Wildland Coffee as a side hustle while working his day job in software sales. Since then, he hasn’t spent a dime on Facebook ads. And on today’s episode, shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Getting 2 Million Views Overnight: The Viral TikTok Video That Launched A 7-Figure Brand #402 488 488 Getting 2 Million Views Overnight: The Viral TikTok Video That Launched A 7-Figure Brand #402 full 2eff39da-7722-4e0d-867b-4ed29eb22a5a https://share.transistor.fm/s/11fc7050
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    ]]>     Wed, 09 Mar 2022 05:17:57 -0500 Privy Privy 918 “Use social to build your community, then email and SMS to convert them.” That strategy has worked wonders for Chelsea Branch, Founder of Kōv Essentials. In her first year, she brought in 7 figures barely using paid ads. So how’d she do it? Well, a viral TikTok video before launch didn’t hurt. And since then, she’s built a following of more than 240k. Now she’s leaning into email and SMS to unlock even more growth in year 2. Here's her playbook. “Use social to build your community, then email and SMS to convert them.” That strategy has worked wonders for Chelsea Branch, Founder of Kōv Essentials. In her first year, she brought in 7 figures barely using paid ads. So how’d she do it? Well, a viral shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     2 Unconventional Ways This 7-Figure Brand Drives Additional Revenue #401 487 487 2 Unconventional Ways This 7-Figure Brand Drives Additional Revenue #401 full b1c31c54-069e-4663-89a5-49ae58dfa9dd https://share.transistor.fm/s/4643558f
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    ]]>
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    ]]>     Tue, 08 Mar 2022 05:08:14 -0500 Privy Privy 234 As a 7-figure founder, Wayne Dunn is constantly searching for ways to boost revenue for Baraka. And recently he shared 2 unconventional tactics he’s testing out. One to save more high-value abandoned carts and incentivize repeat orders at the same time. Another that brings in an additional 2% of sales. Find out exactly what he’s got up his sleeve. As a 7-figure founder, Wayne Dunn is constantly searching for ways to boost revenue for Baraka. And recently he shared 2 unconventional tactics he’s testing out. One to save more high-value abandoned carts and incentivize repeat orders at the same time. A shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Boost Revenue By 56% For Every Email You Send With This Simple Hack #400 486 486 Boost Revenue By 56% For Every Email You Send With This Simple Hack #400 full bfd516de-55df-40e7-a617-d234adf1ed61 https://share.transistor.fm/s/a438626d
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    ]]>
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    ]]>     Mon, 07 Mar 2022 05:00:00 -0500 Privy Privy 193 Getting started with segmentation can be overwhelming. But what if I told you there’s 1 super simple hack that will: boost open rates by 58%, improve click rate by 54%, and increase revenue by 56%. Plus, you’ll have way higher deliverability. Here's how you can make it happen. Getting started with segmentation can be overwhelming. But what if I told you there’s 1 super simple hack that will: boost open rates by 58%, improve click rate by 54%, and increase revenue by 56%. Plus, you’ll have way higher deliverability. Here's how y shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Conversion Rate Benchmarks And Simple Hacks To Give Your Store A Boost #399 485 485 Conversion Rate Benchmarks And Simple Hacks To Give Your Store A Boost #399 full d00d3e02-2848-46d2-b890-0fdb09e0ee8b https://share.transistor.fm/s/da991e9b
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    ]]>
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    ]]>     Fri, 04 Mar 2022 05:00:00 -0500 Privy Privy 433 Whether you're trying to convert site visitors into subscribers or customers, the logic is simple. The higher your conversion rate, the more sales you'll bring in. But first, you have to know what you should be targeting. On today's episode, Tony is sharing benchmarks and tips to boost conversion for your store. Whether you're trying to convert site visitors into subscribers or customers, the logic is simple. The higher your conversion rate, the more sales you'll bring in. But first, you have to know what you should be targeting. On today's episode, Tony is shari shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     6 Ways To Create A Brand Your Audience Loves #398 484 484 6 Ways To Create A Brand Your Audience Loves #398 full 8d78d6c2-507b-4017-a397-3e7270c16d90 https://share.transistor.fm/s/31e24713
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    ]]>
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    ]]>     Thu, 03 Mar 2022 05:08:14 -0500 Privy Privy 552 Building a brand that stands out isn't easy. And it's alway a work in progress. But there are so many steps you can take to have an impact. On today's episode, Tony, Privy's Customer Education Manager, is sharing 6 tips to give your brand a boost so you can build real relationships with your audience from day 1. Building a brand that stands out isn't easy. And it's alway a work in progress. But there are so many steps you can take to have an impact. On today's episode, Tony, Privy's Customer Education Manager, is sharing 6 tips to give your brand a boost so you c shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Getting Started With Content Creation: How To Unlock A Superpower For Your Store #397 480 480 Getting Started With Content Creation: How To Unlock A Superpower For Your Store #397 full 5941176b-1bbf-4f8c-9d5a-6b575e415343 https://share.transistor.fm/s/772fc6ba
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    ]]>     Wed, 02 Mar 2022 05:06:12 -0500 Privy Privy 392 Whether you have a blog, YouTube channel, or TikTok, content creation is an investment for your business. Which means it can't be an afterthought if you really want it to pay off. On today's episode, Tony, Customer Education Manager at Privy, shares a few tips to help you get your content strategy off the ground. No matter which platform you're using. Whether you have a blog, YouTube channel, or TikTok, content creation is an investment for your business. Which means it can't be an afterthought if you really want it to pay off. On today's episode, Tony, Customer Education Manager at Privy, shares a few shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     4 Paid Advertising Tips That’ll Get You More Conversions #396 479 479 4 Paid Advertising Tips That’ll Get You More Conversions #396 full ed0f7981-7606-4cab-ad83-3e56035ac257 https://share.transistor.fm/s/f8174842
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    ]]>     Tue, 01 Mar 2022 05:00:00 -0500 Privy Privy 389 Before you start dumping money into paid advertising, you need to have a real strategy. Otherwise, you’re just throwing money out the window. Start with killer creative. But what else does it take to build ad campaigns that convert? Here are 4 ideas you can steal to boost conversions and get more traffic. Before you start dumping money into paid advertising, you need to have a real strategy. Otherwise, you’re just throwing money out the window. Start with killer creative. But what else does it take to build ad campaigns that convert? Here are 4 ideas you c shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     6 Free Ways To Boost Traffic To Your Shopify Store ASAP #395 478 478 6 Free Ways To Boost Traffic To Your Shopify Store ASAP #395 full f3a7e7b3-15d0-4c3d-b5d5-ea5fb3ecd8b1 https://share.transistor.fm/s/08ccca31
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    ]]>
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    ]]>     Mon, 28 Feb 2022 05:00:00 -0500 Privy Privy 511 Let's face it. The more traffic you can get to your site, the more sales you're going to bring in. Which is why getting more traffic needs to be a constant focus. On today's episode, Privy Customer Education Manager, Tony, shares 6 free ways to boost traffic to your store ASAP. Let's face it. The more traffic you can get to your site, the more sales you're going to bring in. Which is why getting more traffic needs to be a constant focus. On today's episode, Privy Customer Education Manager, Tony, shares 6 free ways to boost traf shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The #1 Thing You Can do to Improve Your Email Deliverability #394 454 454 The #1 Thing You Can do to Improve Your Email Deliverability #394 full 9a69b703-9b32-411c-ac77-fd4c824373f4 https://share.transistor.fm/s/1b0d3f99
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    ]]>     Fri, 25 Feb 2022 05:00:00 -0500 Privy Privy 356 You want your marketing emails to land in your contacts’ inboxes. And you want those contacts to engage with your emails. But here’s the thing. The email address you send your marketing emails from plays a huge role in your ability to do both of these things. As you’re building up your email marketing efforts, it can be easy to overlook this critical detail. Here's the #1 thing you can do to help your brand’s email deliverability. You want your marketing emails to land in your contacts’ inboxes. And you want those contacts to engage with your emails. But here’s the thing. The email address you send your marketing emails from plays a huge role in your ability to do both of these thi shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How To Boost Your Rankings And Grow Sales With Rich Snippets #393 453 453 How To Boost Your Rankings And Grow Sales With Rich Snippets #393 full 48ee5094-ccf5-4251-a0c2-7b1d238b89ca https://share.transistor.fm/s/705c3980
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    ]]>     Thu, 24 Feb 2022 05:00:00 -0500 Privy Privy 553 SEO for your Shopify store is like eating spinach. Something you know you should do, but don’t necessarily want to. But when you get it right, it can pay off in a BIG way. On today’s episode of Ecommerce Marketing School, Junip’s Leah Morassut shares how rich snippets can help you show up in more relevant searches and boost your rankings. SEO for your Shopify store is like eating spinach. Something you know you should do, but don’t necessarily want to. But when you get it right, it can pay off in a BIG way. On today’s episode of Ecommerce Marketing School, Junip’s Leah Morassut shares how shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     This Founder’s Secrets For Doubling Revenue YoY #392 474 474 This Founder’s Secrets For Doubling Revenue YoY #392 full 6a618cac-e53e-4453-a713-ad80d6a11812 https://share.transistor.fm/s/3c9dd197
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    ]]>     Wed, 23 Feb 2022 05:00:00 -0500 Privy Privy 941 When Skye Ordonez launched SkyeLight 2.5 years ago, she was still in college and had no idea if it would take off. Fast forward to today, and she’s been doubling revenue year over year. On today’s episode, she shares how product photography helped fuel growth, her secrets for growing a following on Instagram, and the exact emails she sends in her welcome series. When Skye Ordonez launched SkyeLight 2.5 years ago, she was still in college and had no idea if it would take off. Fast forward to today, and she’s been doubling revenue year over year. On today’s episode, she shares how product photography helped fuel gr shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Build a Brand That Lasts With These 3 Tips from Shopify #391 475 475 Build a Brand That Lasts With These 3 Tips from Shopify #391 full 1e548bb2-b893-4427-a369-220354a48f84 https://share.transistor.fm/s/1a3752e5
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    ]]>     Tue, 22 Feb 2022 05:00:00 -0500 Privy Privy 483 You may have an awesome product, but without the art of storytelling, your brand could fizz out. To help you keep things fresh, we’re bringing you actionable takeaways from Shopify’s 2022 report, The Future of Commerce. Learn how to leverage your tried-and-true channels to develop a sustainable paid strategy while deepening relationships with your customers in the most competitive ecommerce landscape yet. You may have an awesome product, but without the art of storytelling, your brand could fizz out. To help you keep things fresh, we’re bringing you actionable takeaways from Shopify’s 2022 report, The Future of Commerce. Learn how to leverage your tried-an shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Jumpstart Q1 Sales With This 3-Part Playbook #390 450 450 Jumpstart Q1 Sales With This 3-Part Playbook #390 full 8e9fdaf4-f8b6-4f6e-a365-ebf6725e71ec https://share.transistor.fm/s/14b9b23e
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    ]]>     Mon, 21 Feb 2022 05:00:00 -0500 Privy Privy 459 It’s no surprise that Q4 is a monster time for many ecommerce stores. But what if that hasn’t carried through to this year? Before you panic, it’s completely normal. And there’s actually a ton you can do to jumpstart sales. On today’s episode, Ben shares a 3-part playbook to help you get back on track. It’s no surprise that Q4 is a monster time for many ecommerce stores. But what if that hasn’t carried through to this year? Before you panic, it’s completely normal. And there’s actually a ton you can do to jumpstart sales. On today’s episode, Ben shares shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Unlock The Power Of Repeat Purchases With These 8 Tips #389 469 469 Unlock The Power Of Repeat Purchases With These 8 Tips #389 full 2c6983a6-a0e4-419d-a2be-a4f938d2efba https://share.transistor.fm/s/5fe2db82
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    ]]>     Fri, 18 Feb 2022 05:00:00 -0500 Privy Privy 365 Your previous customers are 9x more likely to make a purchase than new visitors coming to your store. I know. It's insane. And chances are, you're not spending nearly enough time trying to win them over again. Here are 8 tips you can use to unlock the power of repeat purchases and bring in more sales for your store. Your previous customers are 9x more likely to make a purchase than new visitors coming to your store. I know. It's insane. And chances are, you're not spending nearly enough time trying to win them over again. Here are 8 tips you can use to unlock the pow shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Turn Gift Cards Into A Super Power For Your Store With This Expert Advice #388 473 473 Turn Gift Cards Into A Super Power For Your Store With This Expert Advice #388 full 7317a707-5f82-4c21-83e6-cb5c6a0528bf https://share.transistor.fm/s/1c2c23fb
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    ]]>     Thu, 17 Feb 2022 05:00:00 -0500 Privy Privy 974 Gift cards are a no-brainer for your Shopify store. But it’s not enough to just have them available. Just ask Rhian Beutler and Kelly Vaughn, co-founders of gifting platform, Govalo. On today’s episode, they’re sharing everything from what’s worked for major brands to turning out of stock products into a gifting experience. Plus, customers who check out using a gift card spend more money. Listen in to find out exactly how much. Gift cards are a no-brainer for your Shopify store. But it’s not enough to just have them available. Just ask Rhian Beutler and Kelly Vaughn, co-founders of gifting platform, Govalo. On today’s episode, they’re sharing everything from what’s worked for ma shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Marketing Secrets From A Retail Side Hustle In The 1950s #387 471 471 Marketing Secrets From A Retail Side Hustle In The 1950s #387 full 8a903009-9367-4a61-8cbc-9a3e87d53325 https://share.transistor.fm/s/02281b27
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    ]]>     Wed, 16 Feb 2022 05:00:00 -0500 Privy Privy 856 Ben's grandfather had a side hustle before side hustles were a thing. An optometrist-turned-retail-store-owner in the 1950s. And today’s episode is super special because Ben's mom, Carole Jabbawy, is sharing her dad's story. She gets into everything from the evolution of retail to influencers to the most successful marketing play her dad ever ran. Ben's grandfather had a side hustle before side hustles were a thing. An optometrist-turned-retail-store-owner in the 1950s. And today’s episode is super special because Ben's mom, Carole Jabbawy, is sharing her dad's story. She gets into everything from shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     This Timely And Unexpected Co-Marketing Play Is Absolutely Genius #386 470 470 This Timely And Unexpected Co-Marketing Play Is Absolutely Genius #386 full 5e5ac699-4789-49b8-8ef5-96a6b158ca97 https://share.transistor.fm/s/cdf9f530
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    ]]>     Tue, 15 Feb 2022 05:00:00 -0500 Privy Privy 255 A little creativity can be all it takes to get in front of a brand new audience. And no one does it better than Dude Products. They are constantly crushing the marketing game. And their most recent co-marketing play is no different. They teamed up with Buttheads for an epic giveaway: NFTs, a 1-year supply of Dude Wipes, and 2 Ethereum. Here’s why this unexpected (and absolutely genius) play works so well. A little creativity can be all it takes to get in front of a brand new audience. And no one does it better than Dude Products. They are constantly crushing the marketing game. And their most recent co-marketing play is no different. They teamed up with Bu shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Death Wish Coffee’s Playbook For Driving Sales On Amazon (And Why You Should Do The Same) #385 468 468 Death Wish Coffee’s Playbook For Driving Sales On Amazon (And Why You Should Do The Same) #385 full de0decac-1273-46fd-90fb-ffba9c92ab62 https://share.transistor.fm/s/282bd040
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    ]]>     Mon, 14 Feb 2022 05:00:00 -0500 Privy Privy 243 DTC vs. Amazon. Should you be doing both? The truth is, you need to sell everywhere your customer is. And you need to make it as fast and easy for them to buy as possible…which makes selling on Amazon a no-brainer. And recently Death Wish Coffee ran a play 100% focused on driving sales on Amazon. Here’s the exact playbook they used. DTC vs. Amazon. Should you be doing both? The truth is, you need to sell everywhere your customer is. And you need to make it as fast and easy for them to buy as possible…which makes selling on Amazon a no-brainer. And recently Death Wish Coffee ran a pla shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     This Brand's Secret For Getting 4.6M Monthly Views On Pinterest #384 477 477 This Brand's Secret For Getting 4.6M Monthly Views On Pinterest #384 full 2d1bd72e-83fd-4d45-99d3-329d279b20ab https://share.transistor.fm/s/2594b894
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    ]]>     Fri, 11 Feb 2022 05:18:24 -0500 Privy Privy 168 Pinterest has the power to help drive sales and build brand awareness for your business. But how can you get started? On today's episode, Lauren from the Privy Marketing team is breaking down one wellness brand's strategy for getting 4.6M monthly views on Pinterest. Here's what works for them. Pinterest has the power to help drive sales and build brand awareness for your business. But how can you get started? On today's episode, Lauren from the Privy Marketing team is breaking down one wellness brand's strategy for getting 4.6M monthly views on shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The Exact Play That Led To 5x Growth 2 Years In A Row For This Swimwear Brand #383 476 476 The Exact Play That Led To 5x Growth 2 Years In A Row For This Swimwear Brand #383 full 4c41dd10-8a66-4c16-88e0-15fc922e17ad https://share.transistor.fm/s/9e67f33c
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    ]]>     Thu, 10 Feb 2022 05:23:48 -0500 Privy Privy 1132 Imagine seeing 5x growth for 2 years in a row. Well, that’s exactly what one swimwear brand has done. And today, Phil Sblendorio and Josh Behr of AMB Interactive share the play that helped unlock this insane growth. Plus, they dive into the biggest opportunity they’re focused on in 2022 (hint: you should 100% be trying this too). Imagine seeing 5x growth for 2 years in a row. Well, that’s exactly what one swimwear brand has done. And today, Phil Sblendorio and Josh Behr of AMB Interactive share the play that helped unlock this insane growth. Plus, they dive into the biggest opport shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     One Brand’s Playbook For 150% Growth In 12 Months #382 472 472 One Brand’s Playbook For 150% Growth In 12 Months #382 full 20dbcfe9-786d-4234-be08-88fe6a6e96a4 https://share.transistor.fm/s/69a0c8fb
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    ]]>     Wed, 09 Feb 2022 05:22:05 -0500 Privy Privy 955 150% growth in 12 months is MASSIVE. And on today’s episode, you’re getting one brand’s entire playbook for making it happen. The team at Smartsites helped with everything from paid media, to Pinterest, to popups. Find out exactly what went into this insane growth so you can give your business a boost, too. 150% growth in 12 months is MASSIVE. And on today’s episode, you’re getting one brand’s entire playbook for making it happen. The team at Smartsites helped with everything from paid media, to Pinterest, to popups. Find out exactly what went into this insa shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Introducing The All-New Privy Partnership Program #381 467 467 Introducing The All-New Privy Partnership Program #381 full 09317529-fb31-4b84-b92a-4fe1b1e4b06b https://share.transistor.fm/s/0eb82d48
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    ]]>     Tue, 08 Feb 2022 05:05:02 -0500 Privy Privy 517 At Privy, we're on a mission to help ecommerce brands grow every single day. That's why we're launching an all-new Privy Partner Program. Because with your expertise, Privy merchants can get the most out of the product and become the most successful version of themselves. But that's not all. We also want to help you, our dedicated agencies and partners grow. And with everything from exclusive training opportunities to referrals, our brand new Partner Program is here to make that easier than ever. At Privy, we're on a mission to help ecommerce brands grow every single day. That's why we're launching an all-new Privy Partner Program. Because with your expertise, Privy merchants can get the most out of the product and become the most successful versi shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Use Your Free Shipping Threshold To Boost Your Abandoned Cart Messages. Here’s How. #380 466 466 Use Your Free Shipping Threshold To Boost Your Abandoned Cart Messages. Here’s How. #380 full fb5dca3c-7596-4957-b673-353b734e3e13 https://share.transistor.fm/s/4b35b242
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    ]]>     Mon, 07 Feb 2022 05:15:42 -0500 Privy Privy 164 Free shipping is a huge lever when it comes to boosting conversion for your business. And it turns out your abandoned cart messages are the perfect place to highlight that threshold. Inspired by Joanne Coffey from Jones Road Beauty, this small but powerful tip will help you remove friction, send more relevant messages, and save more abandoned carts. Here’s how it works. Free shipping is a huge lever when it comes to boosting conversion for your business. And it turns out your abandoned cart messages are the perfect place to highlight that threshold. Inspired by Joanne Coffey from Jones Road Beauty, this small but powerfu shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How To Nail Your Welcome Series (Without Getting Overwhelmed) #379 465 465 How To Nail Your Welcome Series (Without Getting Overwhelmed) #379 full 8ca1272b-0b52-421a-a79b-553198b3c366 https://share.transistor.fm/s/f49674b2
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    ]]>     Fri, 04 Feb 2022 05:26:52 -0500 Privy Privy 420 From building stronger relationships, to creating more opportunities to drive revenue, there are a ton of benefits to having a multi-part welcome series for your store. And while there's no specific winning formula, here are 8 ideas for what to cover in your welcome series. So you start relationships with your newest subscribers the best possible way from day 1. From building stronger relationships, to creating more opportunities to drive revenue, there are a ton of benefits to having a multi-part welcome series for your store. And while there's no specific winning formula, here are 8 ideas for what to cover in y shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Getting Started With Upsells: The Secret For Boosting At Least 10% Of Orders #378 464 464 Getting Started With Upsells: The Secret For Boosting At Least 10% Of Orders #378 full f0e5fae5-e28b-4927-a7e4-d1f454914709 https://share.transistor.fm/s/11282f61
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    ]]>     Thu, 03 Feb 2022 05:37:54 -0500 Privy Privy 970 The right upsell offer can help you boost at least 10% of orders coming through the door. But knowing where in the buyer’s journey to place your upsell is critical when it comes to boosting conversion. Dennis Hegstad has been in ecommerce since 2009 and helps brands nail post-purchase upsells every single day with Order Bump. And on today's episode, he’s breaking down the formula for creating an irresistible upsell. The right upsell offer can help you boost at least 10% of orders coming through the door. But knowing where in the buyer’s journey to place your upsell is critical when it comes to boosting conversion. Dennis Hegstad has been in ecommerce since 2009 and h shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     A Beginner’s Guide To Getting Started With Merch (With 0 Risk) #377 463 463 A Beginner’s Guide To Getting Started With Merch (With 0 Risk) #377 full 364aaac7-3e61-4f52-b3f5-6abd63436214 https://share.transistor.fm/s/c682cead
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    ]]>     Wed, 02 Feb 2022 05:14:37 -0500 Privy Privy 613 Brands like Dunkin’ and Fly by Jing have incredible merch their most loyal customers can’t get enough of. But you don’t have to be a household name for merch to pay off. On today’s episode, Ilza Folkmane share’s Prinful’s beginner’s guide to getting started risk-free. Because when you get it right, adding merch to your store can become an additional revenue stream, help boost AOV, and so much more. Brands like Dunkin’ and Fly by Jing have incredible merch their most loyal customers can’t get enough of. But you don’t have to be a household name for merch to pay off. On today’s episode, Ilza Folkmane share’s Prinful’s beginner’s guide to getting start shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     What “Overnight Success” Really Looks Like: 3 Lessons From Disney’s Latest Masterpiece #376 462 462 What “Overnight Success” Really Looks Like: 3 Lessons From Disney’s Latest Masterpiece #376 full 67b653e2-361e-4ada-8137-3b2660153d64 https://share.transistor.fm/s/7a8e47df
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    ]]>     Tue, 01 Feb 2022 05:19:29 -0500 Privy Privy 310 Disney’s latest hit, Encanto, has completely taken over Ben's house. The soundtrack has been on repeat. And one of the songs even made it to #1 on Spotify charts. Well, it turns out the music took 5 years to write. 5 years. That’s what “overnight success” looked like for this masterpiece. And there's actually a ton you can learn from it. Here are 3 takeaways. Disney’s latest hit, Encanto, has completely taken over Ben's house. The soundtrack has been on repeat. And one of the songs even made it to #1 on Spotify charts. Well, it turns out the music took 5 years to write. 5 years. That’s what “overnight success” shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     2 Killer Campaign Ideas From Magic Spoon And Huron You’ve Gotta Try #375 461 461 2 Killer Campaign Ideas From Magic Spoon And Huron You’ve Gotta Try #375 full 2c774bd8-d729-4eb6-8872-170347a03ea8 https://share.transistor.fm/s/02c9da6e
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    ]]>     Mon, 31 Jan 2022 05:10:24 -0500 Privy Privy 259 Insane it’s already the end of January. And on today’s episode, Ben shares a couple real-life marketing campaigns he loved this month. Magic Spoon and Huron absolutely crushed it. The best part? You can execute on both campaigns ASAP. Insane it’s already the end of January. And on today’s episode, Ben shares a couple real-life marketing campaigns he loved this month. Magic Spoon and Huron absolutely crushed it. The best part? You can execute on both campaigns ASAP. shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     5 Valentine's Day Campaign Ideas You Can Steal #374 460 460 5 Valentine's Day Campaign Ideas You Can Steal #374 full cd0e2ef0-18ef-4999-887f-1a8a71d4aef1 https://share.transistor.fm/s/2bd459f8
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    ]]>     Fri, 28 Jan 2022 05:00:40 -0500 Privy Privy 295 Valentine's Day is right around the corner. And there's still time to come up with an offer, share it with your audience, and bring in sales. Here are 5 campaign ideas you can steal to have your best Valentine's Day ever. Valentine's Day is right around the corner. And there's still time to come up with an offer, share it with your audience, and bring in sales. Here are 5 campaign ideas you can steal to have your best Valentine's Day ever. shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How SMS Has Become This Brand’s #2 Channel In Less Than A Year #373 459 459 How SMS Has Become This Brand’s #2 Channel In Less Than A Year #373 full 69a3a611-c8d7-49e3-a5c7-07664d264c72 https://share.transistor.fm/s/56ee333c
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    ]]>     Thu, 27 Jan 2022 05:12:55 -0500 Privy Privy 954 How many times have you forgotten some piece of baby equipment when you go on vacation? Car seats, strollers, high chairs, etc. What if that worry was eliminated with reliable on-demand supplies? That’s exactly the solution BabyQuip offers. And on today’s episode, Jennifer Wold, BabyQuip’s Director of Marketing & Communications shares the details behind her award-winning campaign and how SMS has become their #2 channel in less than a year. How many times have you forgotten some piece of baby equipment when you go on vacation? Car seats, strollers, high chairs, etc. What if that worry was eliminated with reliable on-demand supplies? That’s exactly the solution BabyQuip offers. And on today’s shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The Exact Text This Brand Sent To Break Support Volume Records (In The Best Possible Way) #372 458 458 The Exact Text This Brand Sent To Break Support Volume Records (In The Best Possible Way) #372 full 6c25268a-7d82-4997-b810-7afc44ac3731 https://share.transistor.fm/s/5d805c93
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    ]]>     Wed, 26 Jan 2022 05:26:42 -0500 Privy Privy 1102 Building a successful SMS strategy doesn’t just mean blasting your audience with discount codes and offers constantly. Just ask Wilhelmina Pantaleon, Marketing Manager for Carewell. On today’s episode, she shares the exact text that drove record-breaking support calls in the best way possible. Plus, she shares their exact playbook for finding SMS success. Building a successful SMS strategy doesn’t just mean blasting your audience with discount codes and offers constantly. Just ask Wilhelmina Pantaleon, Marketing Manager for Carewell. On today’s episode, she shares the exact text that drove record-breaking shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     This Calendar Will Make You Money: Introducing The Ultimate 2022 Ecommerce Holiday Calendar #371 457 457 This Calendar Will Make You Money: Introducing The Ultimate 2022 Ecommerce Holiday Calendar #371 full 59f38070-230a-4e47-960c-3daf99bdafd1 https://share.transistor.fm/s/3b177b0e
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    ]]>     Wed, 26 Jan 2022 05:00:00 -0500 Privy Privy 209 Imagine how many sales you could bring in if you had monthly holiday campaigns…A free gift with purchase for Valentine’s Day. Donations for every sale on International Women’s Day. Maybe free shipping for April Fools’. Holidays (even the little ones!) are the perfect excuse to come up with an offer, share it with your audience, and watch the sales come in. And with The Ultimate Ecommerce Holiday Calendar, you’ll get holiday inspiration for the rest of the year. Imagine how many sales you could bring in if you had monthly holiday campaigns…A free gift with purchase for Valentine’s Day. Donations for every sale on International Women’s Day. Maybe free shipping for April Fools’. Holidays (even the little ones!) are shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How To Set Goals Like A Pro: This Founder’s Game Plan For Hitting $6M In Sales In 2022 #370 456 456 How To Set Goals Like A Pro: This Founder’s Game Plan For Hitting $6M In Sales In 2022 #370 full f4c0d6d1-f549-4a51-882e-266c989b63a5 https://share.transistor.fm/s/ff354cd4
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    ]]>     Mon, 24 Jan 2022 05:11:14 -0500 Privy Privy 817 Before you dive into goal setting for 2022, ask yourself these 2 questions: Is this a 3 year business I plan to sell for a payday? Or do I want to grow this over the next 10 years? The answer to those questions will determine which steps you take next. Connor Gross, Founder of 7-figure brand, Respoke Collection, shares his plans for hitting $6M in 2022. Before you dive into goal setting for 2022, ask yourself these 2 questions: Is this a 3 year business I plan to sell for a payday? Or do I want to grow this over the next 10 years? The answer to those questions will determine which steps you take next. Co shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Cryptocurrency 101: What It Means For The Future Of Ecommerce #369 455 455 Cryptocurrency 101: What It Means For The Future Of Ecommerce #369 full 7b4a0b4a-4943-485f-9bb8-4f39d41ae403 https://share.transistor.fm/s/23679014
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    ]]>     Fri, 21 Jan 2022 05:10:50 -0500 Privy Privy 379 On today's episode, Tony's talking about something you probably didn’t think you’d hear about on the show. Cryptocurrency. What is it? How are brands using it? Is it a good time to implement it into your business? Here are the basics you should know. On today's episode, Tony's talking about something you probably didn’t think you’d hear about on the show. Cryptocurrency. What is it? How are brands using it? Is it a good time to implement it into your business? Here are the basics you should know. shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The Future Of Commerce: VR And Buying In A Digital-First World #368 449 449 The Future Of Commerce: VR And Buying In A Digital-First World #368 full d0d48850-cea4-4a01-87bd-2ef671c4b222 https://share.transistor.fm/s/0fc1703d
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    ]]>     Thu, 20 Jan 2022 05:00:00 -0500 Privy Privy 286 VR is changing commerce. Massive retailers are taking first steps into the Metaverse and the next 5 years of the customer buying experience are totally unknown. On today's episode, Ben shares some of the possible applications of VR in the near future and why he's still sitting on the sidelines...for now. Here's what you should know about the future of buying in a digital-first world. VR is changing commerce. Massive retailers are taking first steps into the Metaverse and the next 5 years of the customer buying experience are totally unknown. On today's episode, Ben shares some of the possible applications of VR in the near future and shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Secrets For Making Your SMS Subscribers LOL (And Want To Buy) #367 448 448 Secrets For Making Your SMS Subscribers LOL (And Want To Buy) #367 full e48c024f-5cf0-465f-b211-ace07383c480 https://share.transistor.fm/s/02758a67
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    ]]>     Wed, 19 Jan 2022 05:21:56 -0500 Privy Privy 756 For Nikki Kessler, Email & SMS Marketing Lead at ElectrIQ, SMS is all about engagement and entertainment. Because if you’re dedicated to standing out (and bringing your audience real value), you’ll have the power to unlock a brand new channel for your business. That’s exactly what she did for beauty brand, Florence by Mills, for a holiday-specific campaign late last year. And it paid off in a big way. Find out which message brought in the highest revenue for the month of October and why Nikki’s all in on SMS. For Nikki Kessler, Email & SMS Marketing Lead at ElectrIQ, SMS is all about engagement and entertainment. Because if you’re dedicated to standing out (and bringing your audience real value), you’ll have the power to unlock a brand new channel for your shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Boost Conversion On Your Welcome Popup With These Simple Tweaks #366 447 447 Boost Conversion On Your Welcome Popup With These Simple Tweaks #366 full af0ff183-2328-45fc-b101-356aee8f40fe https://share.transistor.fm/s/dced9950
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    ]]>     Tue, 18 Jan 2022 05:00:00 -0500 Privy Privy 336 Boosting conversion is *always* top of mind for ecommerce brands. And recently, one listener asked for tips to improve the signup rate on her welcome popup. Sitting at 4%, it’s definitely not a bad place to start. But there are a couple really simple tweaks that are proven to have an impact. Here's what you need to know. Boosting conversion is *always* top of mind for ecommerce brands. And recently, one listener asked for tips to improve the signup rate on her welcome popup. Sitting at 4%, it’s definitely not a bad place to start. But there are a couple really simple twea shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Step Outside Your Comfort Zone With Ben’s #1 (Unpopular) Prediction for 2022 #365 446 446 Step Outside Your Comfort Zone With Ben’s #1 (Unpopular) Prediction for 2022 #365 full f4283c1c-aa39-4f41-a289-51e993a638af https://share.transistor.fm/s/7c86aaa0
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    ]]>     Mon, 17 Jan 2022 05:18:19 -0500 Privy Privy 294 “I have yet to experience a valuable text from a B2C company.” “No, I don’t want your 15% off coupon texted to me every Friday.” Those are just a couple of the objections Ben has gotten recently about brands using SMS. But before you get scared off before ever trying, have you talked to your customers about it? What do they want? Because the reality is, consumers are absolutely opting in to SMS lists…and they’re buying. So step outside your comfort zone and try something new in 2022. “I have yet to experience a valuable text from a B2C company.” “No, I don’t want your 15% off coupon texted to me every Friday.” Those are just a couple of the objections Ben has gotten recently about brands using SMS. But before you get scared off before shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     8 Shopify Growth Hacks You Can Steal In 2022 #364 445 445 8 Shopify Growth Hacks You Can Steal In 2022 #364 full 1ee2b394-c00e-4611-bff7-499a698d84bf https://share.transistor.fm/s/b70ceebd
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    ]]>     Fri, 14 Jan 2022 06:29:09 -0500 Privy Privy 391 Whether you're focused on getting more traffic, improving conversion, boosting your AOV, or sending emails and texts that drive sales for your store, I promise you’ll get at least 1 idea that will help you grow your Shopify store in 2022 with these 8 tips. Plus, check out the show notes for a massive list of 100 growth hacks you can steal ASAP. Whether you're focused on getting more traffic, improving conversion, boosting your AOV, or sending emails and texts that drive sales for your store, I promise you’ll get at least 1 idea that will help you grow your Shopify store in 2022 with these 8 tips shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How 1 Post Drove 100k Visitors And 50k Orders In 48 hours For Muddy Bites #363 444 444 How 1 Post Drove 100k Visitors And 50k Orders In 48 hours For Muddy Bites #363 full a6524f2f-361a-4671-812a-5fe2f62ab49e https://share.transistor.fm/s/98fe60c9
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    ]]>     Thu, 13 Jan 2022 05:19:59 -0500 Privy Privy 1415 Would you ever consider promoting your brand on a meme page? For Jarod Steffes, co-founder of Muddy Bites, all it took was 1 post and 15 minutes…over 100,000 likes. That led to 100k visitors and 50k orders in 48 hours. But that’s just the beginning of today’s episode. We get into the purchase follow-up email that gets a 70% open rate, their SMS strategy, and their best email ever. Would you ever consider promoting your brand on a meme page? For Jarod Steffes, co-founder of Muddy Bites, all it took was 1 post and 15 minutes…over 100,000 likes. That led to 100k visitors and 50k orders in 48 hours. But that’s just the beginning of tod shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Traffic Secrets: How To Get More Visitors To Your Store (Without Spending More On Paid) #362 443 443 Traffic Secrets: How To Get More Visitors To Your Store (Without Spending More On Paid) #362 full 5a353fa5-9637-42f3-bc6b-15a42d8cff2c https://share.transistor.fm/s/181868bd
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    ]]>     Wed, 12 Jan 2022 06:29:43 -0500 Privy Privy 300 In today’s landscape, you can’t just rely on paid channels to get more traffic to your store. But where exactly should you get started with organic growth? On today’s episode, Devin Pickell is sharing some of his favorite tips for boosting traffic without spending more on paid. Here what you need to know. In today’s landscape, you can’t just rely on paid channels to get more traffic to your store. But where exactly should you get started with organic growth? On today’s episode, Devin Pickell is sharing some of his favorite tips for boosting traffic without shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Boost Cart Recovery With This 5-Step SMS Playbook #361 442 442 Boost Cart Recovery With This 5-Step SMS Playbook #361 full d9a9ae12-eebe-4b33-9e59-0d8febaa6c89 https://share.transistor.fm/s/87d8539d
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    ]]>     Tue, 11 Jan 2022 06:33:00 -0500 Privy Privy 406 You probably already know that 70% of carts are abandoned. I know. It’s crazy. But there’s a ton you can do to bring these high intent shoppers back to your store. Chances are you already have abandoned cart emails in place, but what about a text? Boost your cart recovery this year with a more robust playbook and steal these 5 steps to saving more abandoned carts with SMS. You probably already know that 70% of carts are abandoned. I know. It’s crazy. But there’s a ton you can do to bring these high intent shoppers back to your store. Chances are you already have abandoned cart emails in place, but what about a text? Boost y shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Why Customer Education Should Be Top Of Mind This Year #360 441 441 Why Customer Education Should Be Top Of Mind This Year #360 full 35d13c64-698c-4ff6-abba-c9ff6ee69b93 https://share.transistor.fm/s/e27342f4
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    ]]>     Mon, 10 Jan 2022 04:48:29 -0500 Privy Privy 256 Customer education is often seen as a nice-to-have. But the reality is that it can improve customer loyalty, free up your time, and help your customers become more successful with your products. Here’s what you can do to get started. Customer education is often seen as a nice-to-have. But the reality is that it can improve customer loyalty, free up your time, and help your customers become more successful with your products. Here’s what you can do to get started. shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     An Expert Playbook For Generating Traffic For Your Store #359 440 440 An Expert Playbook For Generating Traffic For Your Store #359 full f1e1485d-827d-4dc4-8314-3c0f99833f0c https://share.transistor.fm/s/d8d3824e
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    ]]>     Fri, 07 Jan 2022 05:19:32 -0500 Privy Privy 1266 Generating traffic isn’t easy, but it’s the most important part of building an online brand. Luckily Steve Chou is a traffic-generating machine. And he has a jam-packed playbook that’s helped build a 7-figure-brand. On today’s episode, he’s sharing tips to help you bring in more traffic for your store so you can build a thriving business. Generating traffic isn’t easy, but it’s the most important part of building an online brand. Luckily Steve Chou is a traffic-generating machine. And he has a jam-packed playbook that’s helped build a 7-figure-brand. On today’s episode, he’s sharing tips t shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Broadcast Text Ideas To Generate Sales Quickly (Plus A Surprise Offer) #358 439 439 Broadcast Text Ideas To Generate Sales Quickly (Plus A Surprise Offer) #358 full 7af39134-8a54-4e92-b5a9-aad42822ed23 https://share.transistor.fm/s/f0c85f47
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    ]]>     Thu, 06 Jan 2022 05:08:44 -0500 Privy Privy 512 One you have automated texts up and running, it’s time to think about your one-off broadcast texts. Everything from product launches to VIP offers to behind the scenes updates. Broadcast texts can help you generate sales quickly even if you only have a handful of subscribers. Seriously. One brand Ben has worked with closely used text and email to launch a product. The text went to 100 contacts and drove more sales in a shorter period of time than the email that went out to several thousand contacts. One you have automated texts up and running, it’s time to think about your one-off broadcast texts. Everything from product launches to VIP offers to behind the scenes updates. Broadcast texts can help you generate sales quickly even if you only have a ha shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     You Have An SMS List. Now What? #357 438 438 You Have An SMS List. Now What? #357 full b382373d-3626-4fab-9474-8436deff5889 https://share.transistor.fm/s/d83519df
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    ]]>     Wed, 05 Jan 2022 13:24:07 -0500 Privy Privy 375 Once founders have a solid SMS list, it’s so easy to think about jumping right into broadcast texts. But like email, automated messages will give you more bang for your buck. And they’re the perfect way to ease into a brand new channel. Here are the 2 SMS automations you should get started with. Once founders have a solid SMS list, it’s so easy to think about jumping right into broadcast texts. But like email, automated messages will give you more bang for your buck. And they’re the perfect way to ease into a brand new channel. Here are the 2 SMS shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     5 Tactical Plays To Help You Grow A Healthy SMS List From The Ground Up #356 437 437 5 Tactical Plays To Help You Grow A Healthy SMS List From The Ground Up #356 full aa3d4516-d628-4aba-968b-f1ed5bd2933f https://share.transistor.fm/s/08aa7fc6
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    ]]>     Tue, 04 Jan 2022 05:06:13 -0500 Privy Privy 530 When it comes to growing a healthy SMS list, there are 3 main channels to think about. Your website, social media, and IRL traffic. And on today’s episode, Ben is sharing 5 ways you can use these channels to grow your text list from the ground up. A little advice? Keep it super simple at the beginning. And remember that adding even just a few SMS subscribers to your list every day is going to have a serious impact over time. When it comes to growing a healthy SMS list, there are 3 main channels to think about. Your website, social media, and IRL traffic. And on today’s episode, Ben is sharing 5 ways you can use these channels to grow your text list from the ground up. A littl shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     SMS Is Going To Explode In 2022. Are You Ready? #355 436 436 SMS Is Going To Explode In 2022. Are You Ready? #355 full 060e0082-eb0d-4dd9-b73d-a36b68067ac5 https://share.transistor.fm/s/edb93d67
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    ]]>     Mon, 03 Jan 2022 04:55:07 -0500 Privy Privy 248 2022 is going to be the year SMS marketing absolutely explodes. Engagement is through the roof and it has the potential to bring in serious revenue. Like 20% of overall revenue serious. So if you’re not already thinking about SMS as a channel, now is the time to get started. 2022 is going to be the year SMS marketing absolutely explodes. Engagement is through the roof and it has the potential to bring in serious revenue. Like 20% of overall revenue serious. So if you’re not already thinking about SMS as a channel, now is the shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     This Campaign Type Has Generated $30M+ In Sales In 5 Years #354 435 435 This Campaign Type Has Generated $30M+ In Sales In 5 Years #354 full 8a9e25e8-f0c2-4e54-9d0d-119366cd4758 https://share.transistor.fm/s/71018154
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    ]]>     Fri, 31 Dec 2021 05:00:37 -0500 Privy Privy 1061 It’s New Year's Eve. And on the last episode of the year, we’re bringing back one final interview episode we love to inspire you to make 2022 your best year ever. Today’s episode features Ramzey Nassar, Founder & CEO at DOE Media. And earlier this year, he launched a campaign that drove $100k in sales in just 30 days. Absolutely insane. Even better? He estimates that over the last 5 years, this type of campaign has generated north of $30M in sales. Yep $30 million. This is the exact campaign he’s using. And I promise you can steal it for your own brand. It’s New Year's Eve. And on the last episode of the year, we’re bringing back one final interview episode we love to inspire you to make 2022 your best year ever. Today’s episode features Ramzey Nassar, Founder & CEO at DOE Media. And earlier this yea shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How This Brand Drove $90k In Sales In 4 Months With Facebook Communities #353 434 434 How This Brand Drove $90k In Sales In 4 Months With Facebook Communities #353 full 2d50d376-218a-46ec-ab5d-e8e99f46b837 https://share.transistor.fm/s/5ec47973
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    ]]>     Thu, 30 Dec 2021 05:01:09 -0500 Privy Privy 1093 If you haven’t tuned in this week, we’re bringing back some incredible founder interviews from 2021. Go back and check out the earlier episodes this week to get inspired and hit the ground running going into 2022. Back in May, Florence and Kelly launched PRESSON. In their first month, they landed $10k in preorders. The next month, $30k in sales and completely sold out of everything. Their secret? Organic growth and community building. On today's episode, Florence shares exactly how they've done it. If you haven’t tuned in this week, we’re bringing back some incredible founder interviews from 2021. Go back and check out the earlier episodes this week to get inspired and hit the ground running going into 2022. Back in May, Florence and Kelly launched shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How To Boost Organic Traffic By 25% With Educational Content #352 433 433 How To Boost Organic Traffic By 25% With Educational Content #352 full 43359033-f4a5-4893-839e-0ec27282cebf https://share.transistor.fm/s/7310a49c
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    ]]>     Wed, 29 Dec 2021 05:09:43 -0500 Privy Privy 1026 This week, we’re bringing back some of our favorite interviews of the year to help you kick off 2022 on the right foot. And on today’s episode, Monica Grohne, the Founder and CEO of Marea, shares how she’s getting 25% of traffic from organic search by focusing on education first. Especially when it comes to capitalizing on current events. Find out how she went from 300 sessions/day to 2,000 in just 1 week. This week, we’re bringing back some of our favorite interviews of the year to help you kick off 2022 on the right foot. And on today’s episode, Monica Grohne, the Founder and CEO of Marea, shares how she’s getting 25% of traffic from organic search by foc shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     This 8-Time Founder's Playbook For Launching A 7-Figure Brand #351 432 432 This 8-Time Founder's Playbook For Launching A 7-Figure Brand #351 full 93f164b3-ac8d-4727-a518-8a368f1502c3 https://share.transistor.fm/s/0d2be17c
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    ]]>     Tue, 28 Dec 2021 04:58:00 -0500 Privy Privy 1126 This week on the show, we’re bringing back some of our favorite interviews of the year. Today you’re going to learn from 8-time founder, Jason Wong. In just a year and a half, he built Doe Lashes into a 7-figure business. And wait for it…he launched on a $560 budget. On this episode, he shares his influencer marketing and SEO secrets for driving massive success. This week on the show, we’re bringing back some of our favorite interviews of the year. Today you’re going to learn from 8-time founder, Jason Wong. In just a year and a half, he built Doe Lashes into a 7-figure business. And wait for it…he launched on a shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Storytelling Secrets: What You Can Learn From Shopify's Harley Finkelstein #350 431 431 Storytelling Secrets: What You Can Learn From Shopify's Harley Finkelstein #350 full 903e6790-4a41-4747-bfaf-723c5c0abc12 https://share.transistor.fm/s/d0b5b218
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    ]]>     Mon, 27 Dec 2021 05:06:38 -0500 Privy Privy 1642 Ok so it’s the last week of 2021. And to celebrate, we’re bringing back some of our favorite interviews of the year to share success stories and inspire you heading into 2022. Today’s episode is with none other than Shopify’s Harley Finkelstein. As one of the best storytellers out there, Harley gives an absolute masterclass on what it takes to craft a timeless story that resonates with your audience. Because whether you’re selling hats or supplements, you need to tell a story and build connections to win. Ok so it’s the last week of 2021. And to celebrate, we’re bringing back some of our favorite interviews of the year to share success stories and inspire you heading into 2022. Today’s episode is with none other than Shopify’s Harley Finkelstein. As one of shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     3 Ways To Ring In The New Year With Broadcast Texts #349 430 430 3 Ways To Ring In The New Year With Broadcast Texts #349 full d12fb82d-a2bc-444b-819c-44e0177be061 https://share.transistor.fm/s/7dc6afbd
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    ]]>     Fri, 24 Dec 2021 07:04:06 -0500 Privy Privy 329 Your SMS subscribers are usually your most engaged contacts. Which means whenever you're running a promo or sharing exclusive updates, they should be the first to know. And a New Years campaign is the perfect way to keep them engaged from the very beginning of the year. Here are 3 SMS campaign ideas you can steal. Your SMS subscribers are usually your most engaged contacts. Which means whenever you're running a promo or sharing exclusive updates, they should be the first to know. And a New Years campaign is the perfect way to keep them engaged from the very beginni shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     This Campaign Brought In $45k With Just 12 Emails #348 429 429 This Campaign Brought In $45k With Just 12 Emails #348 full 9545adff-e43a-43f3-9f71-4866cf490d63 https://share.transistor.fm/s/57e27429
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    ]]>     Thu, 23 Dec 2021 05:23:09 -0500 Privy Privy 777 After BFCM, Melanie Balke was brainstorming ways to keep the momentum going. What she landed on was a 12 Days of Christmas campaign with a brand new offer every day. And you know what? She ended up driving $45k in revenue with 12 emails. Get the inside scoop on the campaign on today’s episode. After BFCM, Melanie Balke was brainstorming ways to keep the momentum going. What she landed on was a 12 Days of Christmas campaign with a brand new offer every day. And you know what? She ended up driving $45k in revenue with 12 emails. Get the inside sc shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     A Masterclass On DTC M&A With Hedgehog’s Fan Bi (Who’s Bought 6 Brands In The Last Year) #347 428 428 A Masterclass On DTC M&A With Hedgehog’s Fan Bi (Who’s Bought 6 Brands In The Last Year) #347 full 73323c75-a0cb-4d7b-b1b1-57d86300fba4 https://share.transistor.fm/s/fdd550a3
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    ]]>     Wed, 22 Dec 2021 05:33:34 -0500 Privy Privy 1163 Fan Bi, CEO of The Hedgehog Company, has purchased 6 DTC ecommerce brands in the last year. And on today’s episode, he gives an absolute masterclass on DTC M&A. So if you’re an ecommerce founder who dreams about selling the business one day, this is for you. He shares what he looks for, how to think about an exit strategy, and the best part? He founded a 7-figure ecommerce brand. Fan Bi, CEO of The Hedgehog Company, has purchased 6 DTC ecommerce brands in the last year. And on today’s episode, he gives an absolute masterclass on DTC M&A. So if you’re an ecommerce founder who dreams about selling the business one day, this is f shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     9 Trending Merch Store Ideas You Can Steal In 2022 #346 427 427 9 Trending Merch Store Ideas You Can Steal In 2022 #346 full 76a7115a-8a20-4d46-beea-3118aa873e27 https://share.transistor.fm/s/e31a31ca
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    ]]>     Tue, 21 Dec 2021 05:16:27 -0500 Privy Privy 367 2021 has felt like the year of the merch store. Dunkin’. Fly by Jing. Nintendo. El Pollo Loco. But that doesn’t just mean slapping a logo on a t-shirt and calling it a day. To really win, you need to put real creative energy into your merch. And on today’s episode I’m sharing 9 trending merch store ideas from Printful that you can steal heading into 2022. 2021 has felt like the year of the merch store. Dunkin’. Fly by Jing. Nintendo. El Pollo Loco. But that doesn’t just mean slapping a logo on a t-shirt and calling it a day. To really win, you need to put real creative energy into your merch. And on today’ shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     This Founder’s Exact Playbook For Driving $25k+ In 60 Minutes With Live Selling #345 426 426 This Founder’s Exact Playbook For Driving $25k+ In 60 Minutes With Live Selling #345 full f89b1d5a-52fc-409d-805d-7ee3f4b3dc9c https://share.transistor.fm/s/72796a15
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    ]]>     Mon, 20 Dec 2021 05:19:11 -0500 Privy Privy 1065 If you’re anything like Connie Lo, you’re probably skeptical about live selling. But what if you could drive $25k in sales in just 1 hour? That’s exactly what happened for Three Ships with their first-ever event. And on today’s episode, Connie is sharing her exact playbook for making it happen. Everything from the ideal length, to finding the perfect backdrop, using owned channels to drive engagement, and so much more. If you’re anything like Connie Lo, you’re probably skeptical about live selling. But what if you could drive $25k in sales in just 1 hour? That’s exactly what happened for Three Ships with their first-ever event. And on today’s episode, Connie is sharing shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How To Use Gift Cards To Drive Last-Minute Holiday Sales #344 425 425 How To Use Gift Cards To Drive Last-Minute Holiday Sales #344 full b01fef4d-6035-4c25-a6be-a75fb3496623 https://share.transistor.fm/s/71dd6b74
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    ]]>     Fri, 17 Dec 2021 07:09:52 -0500 Privy Privy 132 You'd be surprised just how many people wait until the last minute to do their holiday shopping. And especially once your shipping deadline to receive holiday orders in time has passed, gift cards are the perfect product to highlight. Here's how you can use gift cards to drive last-sales. Plus, 8 subject line ideas you can steal. You'd be surprised just how many people wait until the last minute to do their holiday shopping. And especially once your shipping deadline to receive holiday orders in time has passed, gift cards are the perfect product to highlight. Here's how you can u shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     This Genius Brand Collab Used Humor And Entertainment To Go Viral #343 424 424 This Genius Brand Collab Used Humor And Entertainment To Go Viral #343 full 8281e9b0-a737-437f-bcbf-38fe752d068f https://share.transistor.fm/s/7797b1ef
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    ]]>     Thu, 16 Dec 2021 05:24:43 -0500 Privy Privy 243 If you’re looking to grow your audience, aligning with a like-minded brand to get in front of each other’s audiences is the perfect play. And on today's episode, Ben shares his favorite example of a brand collab that uses humor and entertainment to win. The Super Coffee and Poo-Pourri bundle is absolutely genius. Find out why the two brands consider this, “The most obvious collab like, ever.” If you’re looking to grow your audience, aligning with a like-minded brand to get in front of each other’s audiences is the perfect play. And on today's episode, Ben shares his favorite example of a brand collab that uses humor and entertainment to win. T shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How This 20-Year-Old Dropout Got Into Shapewear And Started Running A 6-Figure Brand #342 423 423 How This 20-Year-Old Dropout Got Into Shapewear And Started Running A 6-Figure Brand #342 full fb9e9a5a-5fe4-4b8c-9020-a97076a9abb7 https://share.transistor.fm/s/b06dfb54
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    ]]>     Wed, 15 Dec 2021 05:30:23 -0500 Privy Privy 810 Corey Nicholson went from 20-year-old dropout working at McDonald’s to co-founder of a 6-figure brand, Peachy Shapewear. Influencers and creators have been a huge part of the brand’s success, but that wasn’t always the case.Turns out you can get 2M views just shooting your product on the ground. Find out how two men got into the shapewear business and why perfection is your worst enemy when building a brand. Corey Nicholson went from 20-year-old dropout working at McDonald’s to co-founder of a 6-figure brand, Peachy Shapewear. Influencers and creators have been a huge part of the brand’s success, but that wasn’t always the case.Turns out you can get 2M views shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Introducing The Welcome Series: How To Level Up Your Brand’s Welcome Strategy (And Why 1 Email Isn't Enough) #341 422 422 Introducing The Welcome Series: How To Level Up Your Brand’s Welcome Strategy (And Why 1 Email Isn't Enough) #341 full 3150177e-1051-4fa6-933f-e20af295803c https://share.transistor.fm/s/5e3f0921
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    ]]>     Tue, 14 Dec 2021 05:06:29 -0500 Privy Privy 344 Welcome emails are a must-have for any ecommerce business. They set the tone for your subscribers’ relationship with your brand. And they deliver incredible results. Welcome emails average a 91% open rate and generate up to 3x more revenue than other email types. So imagine what a Welcome Series can do for your brand when it gets you in front of your newest subscribers repeatedly. Welcome emails are a must-have for any ecommerce business. They set the tone for your subscribers’ relationship with your brand. And they deliver incredible results. Welcome emails average a 91% open rate and generate up to 3x more revenue than other emai shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     What Does Your Brand Stand For? What My Nana Taught Me About Finding A "Why" #340 421 421 What Does Your Brand Stand For? What My Nana Taught Me About Finding A "Why" #340 full da691792-59f1-4b78-9b6a-ee88d7f684c5 https://share.transistor.fm/s/dc375d5d
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    ]]>     Mon, 13 Dec 2021 05:15:26 -0500 Privy Privy 249 As a brand, what do you stand for? And no, I don’t mean what you’ve written up on your about page because you felt like you had to. I mean that mission that you stand behind 100% of the time. On today’s episode, Ben share how my Nana’s life, defined by 2 things, got him thinking about how the best brands in the world truly stand for something. Think Patatonia. Toms. Life is Good. So, as we make our way into the new year, think about the kind of brand you want to be and make sure your mission reflects that. As a brand, what do you stand for? And no, I don’t mean what you’ve written up on your about page because you felt like you had to. I mean that mission that you stand behind 100% of the time. On today’s episode, Ben share how my Nana’s life, defined by 2 shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     6 BFCM Takeaways To Help You Boost Sales In 2022 #339 420 420 6 BFCM Takeaways To Help You Boost Sales In 2022 #339 full be06b3e7-eccb-4419-828c-6d1e7cdd98f1 https://share.transistor.fm/s/6427fa40
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    ]]>     Fri, 10 Dec 2021 06:58:14 -0500 Privy Privy 221 BFCM 2021 shattered records in almost every category. And on today's episode, Tony, our Customer Education Manager, is sharing 6 learnings you can use to boost your sales ASAP. Think a killer mobile experience, the ability to shop straight from social platforms, and more. BFCM 2021 shattered records in almost every category. And on today's episode, Tony, our Customer Education Manager, is sharing 6 learnings you can use to boost your sales ASAP. Think a killer mobile experience, the ability to shop straight from social pla shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How This Founder Is Bringing In $200k+ In Revenue This Year With Print On Demand (And It's Only A Side Hustle) #338 419 419 How This Founder Is Bringing In $200k+ In Revenue This Year With Print On Demand (And It's Only A Side Hustle) #338 full 275ff8c3-63ca-41c2-bdd7-16c716b606dc https://share.transistor.fm/s/7262a82f
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    ]]>     Thu, 09 Dec 2021 05:20:14 -0500 Privy Privy 1159 Are you ready to start your business but nervous to get going? Today’s guest, Brooks Folk, co-founder of Knot & Soul, is here to silence those doubts and share his incredible first year producing affordable art prints. The best part: It’s only a side hustle. But he's bringing in $200k+ this year. And this BFCM he had not 1, but 2 record-breaking sales days. Are you ready to start your business but nervous to get going? Today’s guest, Brooks Folk, co-founder of Knot & Soul, is here to silence those doubts and share his incredible first year producing affordable art prints. The best part: It’s only a side shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Secrets For Unlocking The Power Of Pricing: How To Get It Right #337 418 418 Secrets For Unlocking The Power Of Pricing: How To Get It Right #337 full e5a9b5e0-63fc-407e-87c7-96458ec0451c https://share.transistor.fm/s/936bdd81
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    ]]>     Wed, 08 Dec 2021 05:23:20 -0500 Privy Privy 1141 How do you price your products? Is it to optimize profit, grow revenue quickly, or undercut competition? In a world where conversion rate is relatively constant, pricing can play a major role in growth. On today's episode, Burc Tanir, Founder and CEO of Prisync, will school you on pricing. He shares tips on how to balance profit with sales volume, pricing optimization, and more. How do you price your products? Is it to optimize profit, grow revenue quickly, or undercut competition? In a world where conversion rate is relatively constant, pricing can play a major role in growth. On today's episode, Burc Tanir, Founder and CEO of P shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     3 Ways To Bring First-Time Customers Back After BFCM #336 417 417 3 Ways To Bring First-Time Customers Back After BFCM #336 full ccebec83-8356-4487-8520-b334e94f49f7 https://share.transistor.fm/s/e4bb1399
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    ]]>     Tue, 07 Dec 2021 04:58:56 -0500 Privy Privy 309 You probably had a bunch of repeat customers over BFCM. But there are also first-time buyers who finally pulled the trigger and made a purchase during the holiday weekend. This is the perfect group to lean into in December. Steal these 3 segmented messages this month to bring in sales and boost LTV. You probably had a bunch of repeat customers over BFCM. But there are also first-time buyers who finally pulled the trigger and made a purchase during the holiday weekend. This is the perfect group to lean into in December. Steal these 3 segmented message shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Use Shipping Deadlines To Drive Sales This Holiday Season #335 416 416 Use Shipping Deadlines To Drive Sales This Holiday Season #335 full 558bb8ac-9eb0-4e89-9749-f909b5199492 https://share.transistor.fm/s/2045872e
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    ]]>     Mon, 06 Dec 2021 05:08:07 -0500 Privy Privy 252 Shipping deadlines have the power to help you drive sales this holiday season. Not only is there a sense of urgency for getting gifts on time…but depending on the carriers and shipping methods you use, you probably have more than 1 opportunity to lean into these deadlines. So don’t leave sales on the table this year. Remind your subscribers to place their orders ASAP. Shipping deadlines have the power to help you drive sales this holiday season. Not only is there a sense of urgency for getting gifts on time…but depending on the carriers and shipping methods you use, you probably have more than 1 opportunity to lean int shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Keep The Momentum Going This Holiday Season With These 3 Revenue-Generating Ideas #334 415 415 Keep The Momentum Going This Holiday Season With These 3 Revenue-Generating Ideas #334 full 0aec1473-9c54-4780-92b4-4b52ca852cb6 https://share.transistor.fm/s/fb2907b2
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    ]]>     Fri, 03 Dec 2021 06:31:02 -0500 Privy Privy 308 You've officially made it through BFCM, but you can't let off the gas just yet. There are so many ways you can keep the momentum going and bring in sales this holiday season. Steal these 3 tips to get inspired and keep your audience engaged through December and beyond. You've officially made it through BFCM, but you can't let off the gas just yet. There are so many ways you can keep the momentum going and bring in sales this holiday season. Steal these 3 tips to get inspired and keep your audience engaged through Decemb shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     5 Ways You Can Use QR Codes To Create A Seamless Experience For Customers #333 414 414 5 Ways You Can Use QR Codes To Create A Seamless Experience For Customers #333 full 15ce62ea-8a4e-47cf-ae47-61acda96d15d https://share.transistor.fm/s/010b207c
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    ]]>     Thu, 02 Dec 2021 05:22:18 -0500 Privy Privy 477 QR codes are an amazing way to give your audience easy access to any page on your site. You can get them to sign up for your list…Or ask for a review. Maybe you even use one in a print ad. There are so many use cases you can steal for your store to create a seamless experience for your audience. And they couldn’t be easier to create. QR codes are an amazing way to give your audience easy access to any page on your site. You can get them to sign up for your list…Or ask for a review. Maybe you even use one in a print ad. There are so many use cases you can steal for your store to create shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How To Crush This Holiday Season With Gift Guides #332 413 413 How To Crush This Holiday Season With Gift Guides #332 full 8bcdee92-e738-4f84-a1b6-38a470ca6676 https://share.transistor.fm/s/a65301b7
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    ]]>     Wed, 01 Dec 2021 05:20:26 -0500 Privy Privy 303 It’s officially gift giving season. Which means there’s a ton you can do to make holiday shopping a better, more seamless experience for your audience. Gift guides are the perfect place to start. You can highlight your own products, of course. But it’s also the perfect opportunity to work with other like-minded brands. It’s officially gift giving season. Which means there’s a ton you can do to make holiday shopping a better, more seamless experience for your audience. Gift guides are the perfect place to start. You can highlight your own products, of course. But it’s al shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Steal This Playbook For Your Next Product Launch #331 412 412 Steal This Playbook For Your Next Product Launch #331 full 9d50e6fb-aaaf-4aad-9a63-9206b49a7d98 https://share.transistor.fm/s/6111f91c
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    ]]>     Tue, 30 Nov 2021 05:27:48 -0500 Privy Privy 245 It’s so much more powerful for your audience to hear what real customers think about your products than it is for you to explain how awesome they are. That’s why we’re all so obsessed with reviews. And in a recent launch, Canva leaned into this exact idea. Here’s how you can steal this playbook the next time you’re dropping something new. It’s so much more powerful for your audience to hear what real customers think about your products than it is for you to explain how awesome they are. That’s why we’re all so obsessed with reviews. And in a recent launch, Canva leaned into this exact idea shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How Gymshark Used Entertainment (And A Killer Offer) To Win This BFCM #330 411 411 How Gymshark Used Entertainment (And A Killer Offer) To Win This BFCM #330 full 1a3f08a9-a767-4041-8f39-2c79163949cc https://share.transistor.fm/s/34b71bc2
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    ]]>     Mon, 29 Nov 2021 05:18:10 -0500 Privy Privy 228 When it comes to marketing, entertainment constantly wins. Which is why in a sea of BFCM promos, Gymshark’s campaign stood out. Yes, they’re running deep discounts…but it was the announcement that got me to pay attention. Find out how a series of Cameo videos is helping them entertain their audience and bring in sales. When it comes to marketing, entertainment constantly wins. Which is why in a sea of BFCM promos, Gymshark’s campaign stood out. Yes, they’re running deep discounts…but it was the announcement that got me to pay attention. Find out how a series of Cameo vi shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Your Super Bowl Is Here. Try These 6 Tips To Get Through Black Friday. #329 410 410 Your Super Bowl Is Here. Try These 6 Tips To Get Through Black Friday. #329 full d8c63cac-a4d8-4268-ae1d-e69751677bd1 https://share.transistor.fm/s/fcb9336e
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    ]]>     Fri, 26 Nov 2021 07:19:38 -0500 Privy Privy 230 Black Friday is here. Which (hopefully) means you're about to have your biggest sales weekend of the entire year. Here are 6 tips to help you have record-breaking sales days. Now go crush it. Black Friday is here. Which (hopefully) means you're about to have your biggest sales weekend of the entire year. Here are 6 tips to help you have record-breaking sales days. Now go crush it. shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Where To Spend Your Time Over BFCM (The #1 Most Important Thing You Need To Do) #328 409 409 Where To Spend Your Time Over BFCM (The #1 Most Important Thing You Need To Do) #328 full 8475c504-f32d-4ea0-a0d5-7aab62ab50d0 https://share.transistor.fm/s/7f2ebc94
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    ]]>     Wed, 24 Nov 2021 05:19:30 -0500 Privy Privy 183 If this is your first BFCM season, you might be wondering where to spend your time once your offer is live. What’s the #1 most important thing to focus on? Start with amazing customer support. Respond to questions as soon as you possibly can, or you run the risk of losing sales. But don’t stop there. Make sure you stay on top of social and you’ve triple checked your email automation. And don’t forget to have fun. If this is your first BFCM season, you might be wondering where to spend your time once your offer is live. What’s the #1 most important thing to focus on? Start with amazing customer support. Respond to questions as soon as you possibly can, or you run t shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     4 Killer BFCM Campaign Ideas From Real Brands #327 408 408 4 Killer BFCM Campaign Ideas From Real Brands #327 full bf12d463-7e6a-46e3-b8e6-96557d41e678 https://share.transistor.fm/s/659b117e
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    ]]>     Tue, 23 Nov 2021 05:14:43 -0500 Privy Privy 310 In honor of BFCM week, today’s episode is all about real-life Black Friday campaigns. What are brands like Supply, Caraway, Haus, and Jambys up to this holiday season? From bundles to site-wide discounts, get inspired even if you waited til the last minute. In honor of BFCM week, today’s episode is all about real-life Black Friday campaigns. What are brands like Supply, Caraway, Haus, and Jambys up to this holiday season? From bundles to site-wide discounts, get inspired even if you waited til the last minut shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     8 Last-Minute BFCM Ideas You Can Steal #326 407 407 8 Last-Minute BFCM Ideas You Can Steal #326 full 0e0b425e-daad-4608-abd5-fb2c44526d8b https://share.transistor.fm/s/45347a7b
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    ]]>     Mon, 22 Nov 2021 06:16:13 -0500 Privy Privy 656 It’s officially BFCM week. And if you waited until the last minute, there’s still time to make it a huge revenue-driver for your store. On today's episode, Nora Inveiss, Brand Manager at Printful, walks through the steps you can still take to make this your best holiday season yet. Including an online store walk through and streamlined email and sms discounts. It’s officially BFCM week. And if you waited until the last minute, there’s still time to make it a huge revenue-driver for your store. On today's episode, Nora Inveiss, Brand Manager at Printful, walks through the steps you can still take to make this yo shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Steal This 4-Step SMS Playbook To Boost Sales This BFCM #325 406 406 Steal This 4-Step SMS Playbook To Boost Sales This BFCM #325 full d91c0ffd-9aa0-428e-8733-8f16b274ba9f https://share.transistor.fm/s/25fafe5a
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    ]]>     Fri, 19 Nov 2021 05:00:00 -0500 Privy Privy 236 Your subscribers are going to be getting a ton of messages from other brands this BFCM. So how can you stand out? Turns out timely text messages are the perfect way to boost your offers to drive more sales this holiday season. Steal this 4-step playbook and watch the sales roll in. Your subscribers are going to be getting a ton of messages from other brands this BFCM. So how can you stand out? Turns out timely text messages are the perfect way to boost your offers to drive more sales this holiday season. Steal this 4-step playbook a shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     One Brand’s Entire Black Friday Plan: The Offers And Plays For Hitting $100k #324 405 405 One Brand’s Entire Black Friday Plan: The Offers And Plays For Hitting $100k #324 full e7739cd2-759f-4f83-ac1b-a70569489ccf https://share.transistor.fm/s/6912f71b
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    ]]>     Thu, 18 Nov 2021 05:00:00 -0500 Privy Privy 870 Coming up on the 10 year anniversary of Define Me Greek, Shauna Harper is still learning new ways to boost her Black Friday sales. Last year’s playbook included 2 emails and 2 texts. Her biggest learning? It wasn’t enough. With a goal of $100k this BFCM, she knew they needed to do way more. Get her exact plan for getting there. Coming up on the 10 year anniversary of Define Me Greek, Shauna Harper is still learning new ways to boost her Black Friday sales. Last year’s playbook included 2 emails and 2 texts. Her biggest learning? It wasn’t enough. With a goal of $100k this BFCM, shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     2 Secret Weapons For Driving Urgency And Landing Sales This Black Friday #323 404 404 2 Secret Weapons For Driving Urgency And Landing Sales This Black Friday #323 full b4453345-fdf3-410c-9a2f-b5c856861fd1 https://share.transistor.fm/s/e7cd090e
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    ]]>     Wed, 17 Nov 2021 05:00:00 -0500 Privy Privy 299 It’s no secret that countdown timers drive urgency and bring in sales. So with BFCM just around the corner, we’re introducing 2 brand new countdown plays to help you boost list growth and improve conversion. The best part? You can get both set up in minutes. So you can focus on nailing the rest of your Black Friday checklist. It’s no secret that countdown timers drive urgency and bring in sales. So with BFCM just around the corner, we’re introducing 2 brand new countdown plays to help you boost list growth and improve conversion. The best part? You can get both set up in minut shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How This Founder Drove $3k In Sales And Locked In Her BFCM Offer With SMS #322 403 403 How This Founder Drove $3k In Sales And Locked In Her BFCM Offer With SMS #322 full fa136615-28a1-450d-bbb0-ce07e390ea76 https://share.transistor.fm/s/9e2a8587
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    ]]>     Tue, 16 Nov 2021 05:00:00 -0500 Privy Privy 279 1 month into using SMS for her brand, Kōv Essentials, Chelsea Branch has brought in $3k in sales with less than 200 contacts and a single text message. And when she wasn’t quite sure what to do for BFCM, she leaned on this VIP list for help. Within an hour, half her SMS subscribers had responded to the poll and her offer was locked in. Find out which 2 offers were most popular. 1 month into using SMS for her brand, Kōv Essentials, Chelsea Branch has brought in $3k in sales with less than 200 contacts and a single text message. And when she wasn’t quite sure what to do for BFCM, she leaned on this VIP list for help. Within an hou shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Lessons From This 7-Figure Brand’s First Black Friday #321 402 402 Lessons From This 7-Figure Brand’s First Black Friday #321 full 06c8a5cc-1f75-4c92-992a-be272be63982 https://share.transistor.fm/s/f73522d8
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    ]]>     Mon, 15 Nov 2021 05:41:10 -0500 Privy Privy 1171 Last Black Friday was Mark Potterbaum’s first holiday season with KetoBakes. And while they broke 7 figures in their first year, they weren’t totally sure what to do for BFCM. Turns out they split what was going to be a single event into 3 separate offers. The results? 2 record-breaking days and a massive BFCM weekend. Find out exactly how they made it happen. Last Black Friday was Mark Potterbaum’s first holiday season with KetoBakes. And while they broke 7 figures in their first year, they weren’t totally sure what to do for BFCM. Turns out they split what was going to be a single event into 3 separate offers shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How To Show Up In Google's "Deals" Feed This Black Friday #320 401 401 How To Show Up In Google's "Deals" Feed This Black Friday #320 full 6c42d63f-d3ef-4d59-a2d7-4c2ea65bcd0e https://share.transistor.fm/s/22b41062
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    ]]>     Fri, 12 Nov 2021 05:00:00 -0500 Privy Privy 96 Everyone loves a good deal. Which is exactly why Google released their "deals" feed earlier this year. So if you want to improve your chances of showing up in the search results when your target audience is looking for sales and promos this holiday season, here's what you can do. Everyone loves a good deal. Which is exactly why Google released their "deals" feed earlier this year. So if you want to improve your chances of showing up in the search results when your target audience is looking for sales and promos this holiday season shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Still Planning For BFCM? You're Not Alone. Here's How This Founder Crushed It Last Year. #319 400 400 Still Planning For BFCM? You're Not Alone. Here's How This Founder Crushed It Last Year. #319 full 08b99116-dc60-4004-a890-9726d39f30d1 https://share.transistor.fm/s/6615b82d
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    ]]>     Thu, 11 Nov 2021 05:05:00 -0500 Privy Privy 1150 Last year, November and December were monster months for The WanderHeart Project. They did 2-3x their typical sales by keeping it simple and leading with their mission. So what’s their plan for this holiday season? Dylan Banagis is still finalizing it. And he’s not stressed at all. So if you’re still locking in plans for Black Friday, you’re not alone. And you still have time. Last year, November and December were monster months for The WanderHeart Project. They did 2-3x their typical sales by keeping it simple and leading with their mission. So what’s their plan for this holiday season? Dylan Banagis is still finalizing it. An shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How To Use Email And SMS To Prime Your Audience Leading Up To BFCM #318 399 399 How To Use Email And SMS To Prime Your Audience Leading Up To BFCM #318 full 4f950077-f8eb-462b-8be4-02cf45176524 https://share.transistor.fm/s/ba1f5184
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    ]]>     Thu, 11 Nov 2021 05:00:00 -0500 Privy Privy 389 Want to know something crazy? Your most loyal customers are 9x more likely to make a purchase. 9 TIMES!! So how can you nurture those superfans leading up to Black Friday? Use this playbook to drive engagement and prime your audience with emails and texts in the coming weeks. Want to know something crazy? Your most loyal customers are 9x more likely to make a purchase. 9 TIMES!! So how can you nurture those superfans leading up to Black Friday? Use this playbook to drive engagement and prime your audience with emails and texts shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How Many Emails Are You Sending This BFCM? Probably Not Enough Based On This Expert’s Advice. #317 398 398 How Many Emails Are You Sending This BFCM? Probably Not Enough Based On This Expert’s Advice. #317 full 8ba4c66f-95df-46b8-a5a9-4b666219e1d6 https://share.transistor.fm/s/4c029ba3
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    ]]>     Wed, 10 Nov 2021 05:05:00 -0500 Privy Privy 1388 How many emails are you sending this BFCM? Chances are, it's probably not enough. On today's episode, Nick Schlumbohm from Rada is sharing why 2 or 3 emails between Black Friday and Cyber Monday isn’t going to cut it. Take a page out of his holiday playbook and don’t be afraid to send more emails. And find out why he’s rebranding BFCM to EB-BFCM-GM-EoY. How many emails are you sending this BFCM? Chances are, it's probably not enough. On today's episode, Nick Schlumbohm from Rada is sharing why 2 or 3 emails between Black Friday and Cyber Monday isn’t going to cut it. Take a page out of his holiday playbo shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     3 Essential Plays For Saving Abandoned Carts This BFCM #316 397 397 3 Essential Plays For Saving Abandoned Carts This BFCM #316 full 8cb6e9cf-a768-405c-9cce-d597d0f9642e https://share.transistor.fm/s/f377937c
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    ]]>     Wed, 10 Nov 2021 05:00:00 -0500 Privy Privy 243 On average, 70% of carts are abandoned, but during Black Friday, that number jumps closer to 80%. Not ideal. But there's actually a ton you can do to save them. So today's episode is focused on 3 ways you can save more abandoned carts this holiday season and beyond. On average, 70% of carts are abandoned, but during Black Friday, that number jumps closer to 80%. Not ideal. But there's actually a ton you can do to save them. So today's episode is focused on 3 ways you can save more abandoned carts this holiday season shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     This Brand Grew Sales By 500% In 1 Year. Here's Their Exact Playbook. #315 396 396 This Brand Grew Sales By 500% In 1 Year. Here's Their Exact Playbook. #315 full 392e6f90-3074-4c90-8b7c-62d3b2e1cb94 https://share.transistor.fm/s/46f86174
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    ]]>     Tue, 09 Nov 2021 05:05:15 -0500 Privy Privy 1160 Mary Jane’s HQ can’t run paid ads, promote sales or specific products on social. And after hitting a new sales low, they brought in Diffuse Digital’s Matt Demers. 1 year in, things had completely changed. Sales had grown by 500%, traffic to the site saw a major boost, and email marketing brought in serious revenue. The best part? There’s nothing Matt did that you can’t do on your own. Mary Jane’s HQ can’t run paid ads, promote sales or specific products on social. And after hitting a new sales low, they brought in Diffuse Digital’s Matt Demers. 1 year in, things had completely changed. Sales had grown by 500%, traffic to the site saw a shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     3 Secrets For Growing Your List Leading Up To BFCM #314 395 395 3 Secrets For Growing Your List Leading Up To BFCM #314 full feed4e68-ce0b-4f73-9b14-731d1007bef5 https://share.transistor.fm/s/514ca96e
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    ]]>     Tue, 09 Nov 2021 05:00:00 -0500 Privy Privy 269 You’re about to have more traffic to your site than any other time of the year. And it's the perfect time to double down on growing your list. Because guess what. The more contacts you have, the more revenue you're going to bring in. Here are 3 ways you can grow your list leading up to BFCM. You’re about to have more traffic to your site than any other time of the year. And it's the perfect time to double down on growing your list. Because guess what. The more contacts you have, the more revenue you're going to bring in. Here are 3 ways you c shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     5 Offers You Can Steal This Black Friday Cyber Monday #313 394 394 5 Offers You Can Steal This Black Friday Cyber Monday #313 full f3e40f07-eb55-4ecb-8373-c3eb62d40547 https://share.transistor.fm/s/ce0383bb
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    ]]>     Mon, 08 Nov 2021 04:56:02 -0500 Privy Privy 506 This week, Tony DiBernardo, Privy's Customer Education Manager, is taking over the podcast to help you prep for BFCM. Today, it's all about your offer. Remember that your offer drives everything else. So before you do anything else, make sure you have your offer locked in. Here's what you need to know. This week, Tony DiBernardo, Privy's Customer Education Manager, is taking over the podcast to help you prep for BFCM. Today, it's all about your offer. Remember that your offer drives everything else. So before you do anything else, make sure you have you shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     A Dream Turned Into A Multi-Million Dollar Business: This Founder's Growth Hacks #312 393 393 A Dream Turned Into A Multi-Million Dollar Business: This Founder's Growth Hacks #312 full a5617858-eb52-4e9c-89f5-85a1d500c7e5 https://share.transistor.fm/s/12bb152c
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    ]]>     Fri, 05 Nov 2021 06:05:59 -0400 Privy Privy 909 Most founders start with direct-to-consumer before making the move to wholesale…but CapaBunga’s Maire Murphy did the opposite. And the business idea that started with a dream her husband had has evolved into a multi-million dollar business. Luckily, she shared some of their most successful growth hacks, including how to use Instagram as less of a social tool and more like a full-blown website. Most founders start with direct-to-consumer before making the move to wholesale…but CapaBunga’s Maire Murphy did the opposite. And the business idea that started with a dream her husband had has evolved into a multi-million dollar business. Luckily, she s shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Introducing The Privy Growth Plan: Everything You Need For BFCM And Beyond #311 392 392 Introducing The Privy Growth Plan: Everything You Need For BFCM And Beyond #311 full 473cdf0e-2b34-4fc1-a751-2c1680a05bc6 https://share.transistor.fm/s/98006ef3
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    ]]>     Thu, 04 Nov 2021 04:55:29 -0400 Privy Privy 322 Privy has evolved into an all-in-one ecommerce marketing platform. From onsite campaigns that grow your list of subscribers, to emails that drive consistent revenue for your business, to the next frontier of ecommerce marketing: SMS. With the new Privy Growth Plan, we’re doubling down on our commitment to helping ecommerce brands grow. Here's what you need to know. Privy has evolved into an all-in-one ecommerce marketing platform. From onsite campaigns that grow your list of subscribers, to emails that drive consistent revenue for your business, to the next frontier of ecommerce marketing: SMS. With the new Privy Gr shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Steal This Purchase Follow-Up Email To Build A Deeper Connection With Your Customers #310 391 391 Steal This Purchase Follow-Up Email To Build A Deeper Connection With Your Customers #310 full 055bfe62-95c7-4239-837a-284f19027f02 https://share.transistor.fm/s/56835138
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    ]]>     Wed, 03 Nov 2021 05:07:11 -0400 Privy Privy 234 Your purchase follow-up email is the perfect place to build a deeper connection with your customers. Vuori, a performance apparel brand, nails it. The good news? You don’t need a $400M investment from SoftBank to build a memorable purchase follow-up experience for your brand. Your purchase follow-up email is the perfect place to build a deeper connection with your customers. Vuori, a performance apparel brand, nails it. The good news? You don’t need a $400M investment from SoftBank to build a memorable purchase follow-up exper shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Landing A Licensing Deal With A Big Brand (And An Acquisition To Fuel Growth) #309 390 390 Landing A Licensing Deal With A Big Brand (And An Acquisition To Fuel Growth) #309 full 2477654d-2122-4815-9d32-03b22564b0d2 https://share.transistor.fm/s/5a31a407
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    ]]>     Tue, 02 Nov 2021 05:23:15 -0400 Privy Privy 1545 How do you gain legitimacy as a new brand? I’m sure every founder has asked this question at some point. Craig Hammond, CEO and co-founder of Peejamas, found the answer through a partnership with Daniel Tiger. Spoiler: Sometimes it’s as easy as being the one to reach out first. But this longtime Privy customer also shares their impressive tiered approach to cart savers and the experience of acquiring a new business. How do you gain legitimacy as a new brand? I’m sure every founder has asked this question at some point. Craig Hammond, CEO and co-founder of Peejamas, found the answer through a partnership with Daniel Tiger. Spoiler: Sometimes it’s as easy as being the shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Is Live Streaming The Next Big Sales Channel For Your Store? #308 389 389 Is Live Streaming The Next Big Sales Channel For Your Store? #308 full 03dc57b1-64c0-4d17-951f-0ee8b658fe7d https://share.transistor.fm/s/9d81a97b
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    ]]>     Mon, 01 Nov 2021 05:01:36 -0400 Privy Privy 205 Li Jiaqi, a top livestreamer known as the “lipstick brother,” sold $2 billion worth of goods in one day during China’s Singles’ Day. And with so many brands struggling with ads right now, channels like Instagram Live and Facebook Live could be the secret to unlocking incremental revenue for your store. You’ve built an audience, you’re launching new products, and your customers want to hear from you. Here's how it works. Li Jiaqi, a top livestreamer known as the “lipstick brother,” sold $2 billion worth of goods in one day during China’s Singles’ Day. And with so many brands struggling with ads right now, channels like Instagram Live and Facebook Live could be the secret shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Creating IRL Shopping Experiences Online This Holiday Season #307 388 388 Creating IRL Shopping Experiences Online This Holiday Season #307 full 321f827d-39c0-4680-a4e1-5cba01108cd7 https://share.transistor.fm/s/eb7a0c2e
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    ]]>
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    ]]>     Fri, 29 Oct 2021 05:01:59 -0400 Privy Privy 222 Earlier this week, we launched our second book, Ecommerce Marketing Recipes. And on today's episode, Lauren is sharing one of her favorite plays from expert, Liz Giorgi. During the holidays, you're competing with the best, most beautiful holiday windows you've ever seen. Here's how you can replicate that experience on your Shopify store. Earlier this week, we launched our second book, Ecommerce Marketing Recipes. And on today's episode, Lauren is sharing one of her favorite plays from expert, Liz Giorgi. During the holidays, you're competing with the best, most beautiful holiday windows y shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The Ultimate List Growth: Getting From 0 to 300,000 Email Subscribers #306 387 387 The Ultimate List Growth: Getting From 0 to 300,000 Email Subscribers #306 full ccac2b45-9eb9-4de6-861b-d76ad185e8a4 https://share.transistor.fm/s/f81f649f
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    ]]>
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    ]]>     Thu, 28 Oct 2021 05:13:52 -0400 Privy Privy 973 When George Cappony and his wife, Sandi, started Fancy Bands, email marketing wasn’t on their radar. It wasn’t until they started to grow their list that they saw the real impact. Today, they rely on their email list more than ever. George shares exactly how they’ve grown their list from 0 to 300,000 contacts, when they decided to leave their full time jobs, and what they’ve got planned for BFCM. When George Cappony and his wife, Sandi, started Fancy Bands, email marketing wasn’t on their radar. It wasn’t until they started to grow their list that they saw the real impact. Today, they rely on their email list more than ever. George shares exactly shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Expert Secrets For Building A Successful Subscription Model For Your Shopify Store #305 386 386 Expert Secrets For Building A Successful Subscription Model For Your Shopify Store #305 full 8e3b9460-6b32-4e2a-8c93-a87f09ce0f42 https://share.transistor.fm/s/d07cba07
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    ]]>
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    ]]>     Wed, 27 Oct 2021 05:14:33 -0400 Privy Privy 1203 Subscription businesses have a 60-70% chance of selling to existing customers, compared to 20% of new prospects. But what does success with a subscription model really look like? Emily Yuhas, Founder & CEO at Awtomatic, shares insights to help you launch your subscription line and build an incredible experience for your customers. Because at the end of the day, your subscribers care about convenience and making their lives easier. Subscription businesses have a 60-70% chance of selling to existing customers, compared to 20% of new prospects. But what does success with a subscription model really look like? Emily Yuhas, Founder & CEO at Awtomatic, shares insights to help you lau shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Introducing Ecommerce Marketing Recipes: 33 Expert-Crafted Recipes To Grow Your Shopify Store #304 385 385 Introducing Ecommerce Marketing Recipes: 33 Expert-Crafted Recipes To Grow Your Shopify Store #304 full f1f1c326-cf8f-42ef-91c5-f01f7a1a1405 https://share.transistor.fm/s/d0bc075d
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    ]]>     Tue, 26 Oct 2021 09:43:47 -0400 Privy Privy 277 Months in the making, our brand new e-book, Ecommerce Marketing Recipes, is here. 100+ pages jam-packed with tips for growing your Shopify store. I guarantee you’re going to learn at least one thing that’s going to drive sales for your store this Black Friday Cyber Monday and beyond. The best part? You can get your copy for FREE. Months in the making, our brand new e-book, Ecommerce Marketing Recipes, is here. 100+ pages jam-packed with tips for growing your Shopify store. I guarantee you’re going to learn at least one thing that’s going to drive sales for your store this Black Fr shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The Textbook Retargeting Play You Can Steal This BFCM And Beyond #303 384 384 The Textbook Retargeting Play You Can Steal This BFCM And Beyond #303 full f3a1ecd5-0c29-470e-a1ff-04c2416ec131 https://share.transistor.fm/s/6c086601
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    ]]>     Mon, 25 Oct 2021 05:00:27 -0400 Privy Privy 240 When you have a great signal from a visitor that they're interested in your product, retargeting ads are an amazing way to keep your brand top of mind. And ideally, encourage a conversion. Especially during BFCM when you see a spike in traffic, but many visitors leave empty-handed. Here's one brand's textbook retargeting play. When you have a great signal from a visitor that they're interested in your product, retargeting ads are an amazing way to keep your brand top of mind. And ideally, encourage a conversion. Especially during BFCM when you see a spike in traffic, but many shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How This Brand Used National Boss' Day To Drive Sales #302 383 383 How This Brand Used National Boss' Day To Drive Sales #302 full 6e1dcec6-4dfc-4d63-9cf3-f57eb8d1d57c https://share.transistor.fm/s/4039fe91
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    ]]>     Fri, 22 Oct 2021 05:05:46 -0400 Privy Privy 263 If you're a regular listener of the show, you already know that we're huge fans of leaning into holidays that make sense for your brand. So on today's episode, it's all about how VINEBOX, a wine brand used a non-traditional holiday to stand out and drive sales. And you can do the exact same thing. If you're a regular listener of the show, you already know that we're huge fans of leaning into holidays that make sense for your brand. So on today's episode, it's all about how VINEBOX, a wine brand used a non-traditional holiday to stand out and drive shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     3 Tips For Using SMS To Boost Revenue This Holiday Season #301 382 382 3 Tips For Using SMS To Boost Revenue This Holiday Season #301 full 16072f7e-f7fb-45b6-bd17-3cbdb03cd8fd https://share.transistor.fm/s/66d3dd79
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    ]]>     Thu, 21 Oct 2021 05:18:14 -0400 Privy Privy 247 Let’s face it. We spend most of our waking hours with our phones within reach. That’s why SMS is the perfect way to build deeper relationships with your audience. And to help you gear up for Black Friday Cyber Monday, we’re sharing SMS tips to help boost your revenue this holiday season. Drive urgency, treat your SMS subscribers like VIPs and use gift guides to make holiday shopping easier than ever. Let’s face it. We spend most of our waking hours with our phones within reach. That’s why SMS is the perfect way to build deeper relationships with your audience. And to help you gear up for Black Friday Cyber Monday, we’re sharing SMS tips to help boost shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     SMS List Growth: Debunking This Myth About Capturing Phone Numbers #300 381 381 SMS List Growth: Debunking This Myth About Capturing Phone Numbers #300 full ebdf9458-e70b-4e15-b30c-8535c5a3b64c https://share.transistor.fm/s/2ffa8e65
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    ]]>     Wed, 20 Oct 2021 04:59:02 -0400 Privy Privy 243 When it comes to growing your SMS list, you’ve probably heard you should use separate forms for email and phone numbers. But what if you could still get amazing results by using one form for both? But we've been seeing customers with 5%, 7%, and 10% signup rates. All using the same form for email and SMS. So don’t overcomplicate things. Just add a phone field to your existing popup and start building your SMS list ASAP. When it comes to growing your SMS list, you’ve probably heard you should use separate forms for email and phone numbers. But what if you could still get amazing results by using one form for both? But we've been seeing customers with 5%, 7%, and 10% signu shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Introducing Privy Masterclass: Learn From Experts That Have Actually Grown A Business Like Yours #299 380 380 Introducing Privy Masterclass: Learn From Experts That Have Actually Grown A Business Like Yours #299 full 8cfe204b-91af-4eac-8f5e-90d7511b7118 https://share.transistor.fm/s/46e63479
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    ]]>     Tue, 19 Oct 2021 04:53:12 -0400 Privy Privy 198 As part of our mission to provide not just the tools but also the coaching you need to grow your online sales, we’re excited to introduce our new learning hub. Privy Masterclass will provide the best training resources in the industry aimed at teaching you how to grow your business. On Privy Masterclass, you’ll find training from experts that have actually done it, grown a thriving online business. As part of our mission to provide not just the tools but also the coaching you need to grow your online sales, we’re excited to introduce our new learning hub. Privy Masterclass will provide the best training resources in the industry aimed at teaching yo shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     From 0 to 133 Textable Contacts: Driving $1k in 2 Weeks with SMS #298 379 379 From 0 to 133 Textable Contacts: Driving $1k in 2 Weeks with SMS #298 full 5bf90e99-6558-45dc-8c87-d6d0748a01b9 https://share.transistor.fm/s/2385b03d
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    ]]>     Mon, 18 Oct 2021 05:11:16 -0400 Privy Privy 263 2 weeks in, Chelsea Branch has grown Kōv Essentials’ SMS list from 0 to 133 contacts. She’s targeting repeat customers through email with a 10% discount and almost 20 of them made a purchase immediately. The results? Over $1,000 in sales. Before she’s even sent her first text. 2 weeks in, Chelsea Branch has grown Kōv Essentials’ SMS list from 0 to 133 contacts. She’s targeting repeat customers through email with a 10% discount and almost 20 of them made a purchase immediately. The results? Over $1,000 in sales. Before she’s eve shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The Shortest Marketing Guide To BFCM You’ll Find Anywhere #297 378 378 The Shortest Marketing Guide To BFCM You’ll Find Anywhere #297 full d6e17aae-6b26-44fd-aa38-076a4154bc06 https://share.transistor.fm/s/470c8e9f
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    ]]>     Fri, 15 Oct 2021 05:16:00 -0400 Privy Privy 399 Black Friday Cyber Monday will be here before you know it. So to make sure you know exactly what to you need to do to have your biggest holiday season ever, we're bringing you all the BFCM education you need. On today's episode, Dan is sharing a checklist of what you've gotta do over the next month to set yourself up for success. Black Friday Cyber Monday will be here before you know it. So to make sure you know exactly what to you need to do to have your biggest holiday season ever, we're bringing you all the BFCM education you need. On today's episode, Dan is sharing a checklist shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     $100k In Sales In 30 Days: The Campaign Behind This Winning Strategy #296 377 377 $100k In Sales In 30 Days: The Campaign Behind This Winning Strategy #296 full 92de2654-de58-42cd-950f-04baf7db7596 https://share.transistor.fm/s/e50757a3
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    ]]>     Thu, 14 Oct 2021 05:24:46 -0400 Privy Privy 1061 “Multi-million dollar setup we just did in Privy. Mark my words.” How could you not want to know more? In the first 30 days, this campaign has already generated $100k in sales. But Ramzey Nassar, Founder & CEO at Prolific Media, admits that getting buy-in for this spin to win campaign wasn’t easy. So how does he get the naysayers on-board? Data over ego. “Multi-million dollar setup we just did in Privy. Mark my words.” How could you not want to know more? In the first 30 days, this campaign has already generated $100k in sales. But Ramzey Nassar, Founder & CEO at Prolific Media, admits that getting bu shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How CROSSNET Has Doubled Their Email List And Grown Their SMS List 10x #295 376 376 How CROSSNET Has Doubled Their Email List And Grown Their SMS List 10x #295 full 5626d80a-dda6-45af-a617-7c8b5e68b760 https://share.transistor.fm/s/ae9939d8
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    ]]>     Wed, 13 Oct 2021 05:31:30 -0400 Privy Privy 851 CROSSNET is heading into the holiday season doubling down on list growth. Since this time last year, their email list has more than doubled and their SMS list is 10x larger. So what’s their secret? Joel Padron, their Director of Marketing, shared exactly what they’re doing to see such massive growth. He also shared what they have up their sleeves for BFCM. Spoiler: they like to keep things as simple as possible. CROSSNET is heading into the holiday season doubling down on list growth. Since this time last year, their email list has more than doubled and their SMS list is 10x larger. So what’s their secret? Joel Padron, their Director of Marketing, shared exactly shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Boost Your Traffic This BFCM With These SEO Tips #294 375 375 Boost Your Traffic This BFCM With These SEO Tips #294 full a3ac5195-317d-43c6-9477-563adaa2e97f https://share.transistor.fm/s/8f20d7d6
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    ]]>     Tue, 12 Oct 2021 05:26:26 -0400 Privy Privy 1147 Black Friday kicks off in exactly 45 days. Which means there’s still time to use SEO to boost your organic traffic (and sales) this holiday season. And Martins Groza, Head of SEO at Printful, has a ton of tips. Everything from search patterns, to keywords, and all the ways to optimize your website to get the most out of your content. SEO is truly the gift that keeps on giving. So use the next month and a half to boost traffic for the holidays and beyond. Black Friday kicks off in exactly 45 days. Which means there’s still time to use SEO to boost your organic traffic (and sales) this holiday season. And Martins Groza, Head of SEO at Printful, has a ton of tips. Everything from search patterns, to keywords shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Free Coffee For Life: This Brand's National Coffee Day Campaign #293 374 374 Free Coffee For Life: This Brand's National Coffee Day Campaign #293 full b99c6b1c-ebb8-4a6a-8354-96b267cd5084 https://share.transistor.fm/s/9e07cf05
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    ]]>     Mon, 11 Oct 2021 05:11:54 -0400 Privy Privy 229 On National Coffee Day, Death Wish Coffee ran an amazing campaign. A free coffee for life sweepstakes. No discounts, just a fun way to drive sales and urgency ahead of BFCM. And unlike the bigger holidays, you’re not competing with every other brand in your subscribers’ jam-packed inbox on a day like this. So find the smaller holidays that make sense for your brand and run a promo your customers can’t turn down, like the chance to win free coffee for life. On National Coffee Day, Death Wish Coffee ran an amazing campaign. A free coffee for life sweepstakes. No discounts, just a fun way to drive sales and urgency ahead of BFCM. And unlike the bigger holidays, you’re not competing with every other brand in yo shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     6 Secrets To Long-Term Customer Relationships #292 373 373 6 Secrets To Long-Term Customer Relationships #292 full 2c0f0ce5-9e89-4dc0-8414-d926e3b32bfc https://share.transistor.fm/s/995d2cdd
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    ]]>     Fri, 08 Oct 2021 05:10:55 -0400 Privy Privy 315 Turns out building a successful, long-term relationship with your customers has a lot in common with dating and marriage. And on today's episode, Tony DiBernardo, the newest member of the Privy marketing team, breaks down 6 secrets to building relationships and keeping your customers in it for the long haul. Turns out building a successful, long-term relationship with your customers has a lot in common with dating and marriage. And on today's episode, Tony DiBernardo, the newest member of the Privy marketing team, breaks down 6 secrets to building relationshi shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Dunkin’ Donuts Uses Limited Edition Merch To Boost Revenue (And You Can Too) #291 372 372 Dunkin’ Donuts Uses Limited Edition Merch To Boost Revenue (And You Can Too) #291 full abcb5dd3-4ad0-496d-a675-da6fe3ca91e6 https://share.transistor.fm/s/5f9a37a9
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    ]]>     Thu, 07 Oct 2021 05:09:45 -0400 Privy Privy 283 In the last year, Dunkin’ Donuts has dropped limited edition joggers, bedding, tandem bikes, shoes, iphone cases, keychains, and sunglasses. And it sells out almost instantly. But they’re not the ones getting into merch…brands like Fly by Jing, CROSSNET, Netflix, Curie, Kinfield, and Golde are all using merch to boost revenue. And if you have a healthy customer count and a high repeat customer rate, it’s time to give it a shot. In the last year, Dunkin’ Donuts has dropped limited edition joggers, bedding, tandem bikes, shoes, iphone cases, keychains, and sunglasses. And it sells out almost instantly. But they’re not the ones getting into merch…brands like Fly by Jing, CROSSNET, shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Why This Brand Is Pivoting From 4 Launches A Year To 26 #290 371 371 Why This Brand Is Pivoting From 4 Launches A Year To 26 #290 full 11a3747e-cfec-4e9c-a620-c9a824547176 https://share.transistor.fm/s/148a8fe1
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    ]]>     Wed, 06 Oct 2021 05:17:25 -0400 Privy Privy 841 Over the last 3 years, Chad Ross and the Dorsal team have brought in $3M+ in revenue and removed over 122,000 lbs of plastic from the ocean. And in 2022, they’re making a BIG change…they’re doing 6.5x more product launches. Which means they’re launching something new every 2 weeks. Find out why Chad is choosing smaller, more frequent drops and how this strategy will help them stay focused on existing customers. Over the last 3 years, Chad Ross and the Dorsal team have brought in $3M+ in revenue and removed over 122,000 lbs of plastic from the ocean. And in 2022, they’re making a BIG change…they’re doing 6.5x more product launches. Which means they’re launching s shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The 1st Self-Service TV Ad Platform For Shopify: What You Need To Know #289 370 370 The 1st Self-Service TV Ad Platform For Shopify: What You Need To Know #289 full 3944833d-9b11-4e81-82e9-e3983b1a5c1c https://share.transistor.fm/s/faa101f4
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    ]]>     Tue, 05 Oct 2021 05:05:03 -0400 Privy Privy 324 Roku has doubled its monthly active users to 55 million over the last two years. And a couple weeks ago, they announced they’re building a Shopify app that will enable merchants to easily build, buy, and measure TV streaming ads. This is big. Once it goes live, it’ll be the first self-service TV ad platform. And you’ll be able to measure campaign impact within minutes. Any brand looking to drive traffic and retain customers needs to pay attention. Roku has doubled its monthly active users to 55 million over the last two years. And a couple weeks ago, they announced they’re building a Shopify app that will enable merchants to easily build, buy, and measure TV streaming ads. This is big. Once it goes shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Influencer Marketing 101: The Secret To Successful Partnerships #288 369 369 Influencer Marketing 101: The Secret To Successful Partnerships #288 full 7cd2ec82-43eb-4abe-a90a-ffc7bd2f4320 https://share.transistor.fm/s/a05c130c
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    ]]>     Mon, 04 Oct 2021 05:22:32 -0400 Privy Privy 1272 Influencer marketing can drive insane results for your brand. But what does a successful partnership really look like? As an influencer with more than 175k followers on Instagram and a booming website, Lexi Davidson, Founder & CEO at Lexi's Clean Kitchen, knows what works. For starters, she says no to 95% of the opportunities that come her way. And long term partnerships come first. Her biggest advice? Stop wasting your time and $ with one-off posts. Full episode in the comments. Influencer marketing can drive insane results for your brand. But what does a successful partnership really look like? As an influencer with more than 175k followers on Instagram and a booming website, Lexi Davidson, Founder & CEO at Lexi's Clean Kitc shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     5 Ways To Use Broadcast Texts For Your Brand (+ Examples) #287 368 368 5 Ways To Use Broadcast Texts For Your Brand (+ Examples) #287 full 1d401c76-2d8e-47c5-8bd3-2ec1978e210b https://share.transistor.fm/s/59d70c2c
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    ]]>     Fri, 01 Oct 2021 05:07:01 -0400 Privy Privy 306 Broadcast texts are one-off messages that help you engage with your customers and drive more sales. On today's episode, Jess from the Privy marketing team shares 5 ways to use broadcast texts for your store. Plus, she includes examples for inspiration. There's never been a better time to start thinking about SMS for your store. Broadcast texts are one-off messages that help you engage with your customers and drive more sales. On today's episode, Jess from the Privy marketing team shares 5 ways to use broadcast texts for your store. Plus, she includes examples for inspiration. Th shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Create A Dedicated Promotions Page This BFCM To Show Up At The Top Of Google Search Results. Here’s How. #286 367 367 Create A Dedicated Promotions Page This BFCM To Show Up At The Top Of Google Search Results. Here’s How. #286 full 8714faaf-6dcb-4855-847e-697120a597fa https://share.transistor.fm/s/4e4d14ce
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    ]]>     Thu, 30 Sep 2021 05:16:21 -0400 Privy Privy 338 Over Black Friday, searches for deals skyrocket. So over the summer, Google launched a new way to structure and submit your brand's deals to showcase them in search results. They’re featured above organic AND paid searches. The best part? It’s free and super easy to get up and running. Follow these simple steps to boost your rankings this BFCM. Over Black Friday, searches for deals skyrocket. So over the summer, Google launched a new way to structure and submit your brand's deals to showcase them in search results. They’re featured above organic AND paid searches. The best part? It’s free and su shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Building A Text List From The Ground Up: One Brand's Journey Getting Started With SMS #285 366 366 Building A Text List From The Ground Up: One Brand's Journey Getting Started With SMS #285 full a2950c10-5a2a-4fec-ab4e-f2eebaccf10a https://share.transistor.fm/s/73ae95f8
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    ]]>     Wed, 29 Sep 2021 05:00:00 -0400 Privy Privy 321 A few weeks ago, Ben offered to help one brand get text marketing up and running for free for 60 days. Chelsea Branch, Founder of Kōv Essentials, is already doing an amazing job growing her email list and sending emails regularly. So it's the perfect time for her to start thinking about SMS. Find out how we're targeting existing customers and using a simple landing page and popup to build her text list from the ground up. And follow along as we turn text into a new revenue-driving channel for Kōv. A few weeks ago, Ben offered to help one brand get text marketing up and running for free for 60 days. Chelsea Branch, Founder of Kōv Essentials, is already doing an amazing job growing her email list and sending emails regularly. So it's the perfect time shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     An Expert-Approved Framework For Testing Your Ad Creative (And Producing Winners) #284 365 365 An Expert-Approved Framework For Testing Your Ad Creative (And Producing Winners) #284 full 4b9be35b-fae5-42cb-b490-9bd16f2d5cfb https://share.transistor.fm/s/393d240c
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    ]]>     Tue, 28 Sep 2021 05:20:15 -0400 Privy Privy 830 Every brand out there is working on getting more traffic to their stores. Especially this time of year. So of course Ben had to chat with Reza Khadjavi. He’s a paid acquisition genius. And he’s got a killer framework for testing ad creative and getting winners. Here's what you need to know. Every brand out there is working on getting more traffic to their stores. Especially this time of year. So of course Ben had to chat with Reza Khadjavi. He’s a paid acquisition genius. And he’s got a killer framework for testing ad creative and getting wi shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Raising $5M+ From Customers (And Why You Need To Get Hyper Targeted With Your Niche) #283 364 364 Raising $5M+ From Customers (And Why You Need To Get Hyper Targeted With Your Niche) #283 full 958b7f93-7114-44d3-adc2-2bb8665f7fa5 https://share.transistor.fm/s/3470bf4f
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    ]]>     Mon, 27 Sep 2021 05:04:22 -0400 Privy Privy 1009 Kimberly Lewis was on the verge of having to close her business before making a pivot...12 months later, CurlMix went from $0-$1M in sales and they’ve raised $5M from customers. Her biggest advice? Pick a niche and double down on it. You can’t be everything to everyone. Kimberly Lewis was on the verge of having to close her business before making a pivot...12 months later, CurlMix went from $0-$1M in sales and they’ve raised $5M from customers. Her biggest advice? Pick a niche and double down on it. You can’t be everythi shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Everything You Need To Have Your Best BFCM Ever, For FREE. #282 363 363 Everything You Need To Have Your Best BFCM Ever, For FREE. #282 full b1c2410f-0ca0-4b60-b6b1-e6fb5510d444 https://share.transistor.fm/s/972fa83e
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    ]]>     Fri, 24 Sep 2021 05:00:00 -0400 Privy Privy 229 Over the last 10 years, we’ve helped more than 500,000 stores. So we know what works. That’s why as we head into the biggest online holiday season ever, we’re doing something a little crazy…we’re offering free, unlimited access to our conversion and email tools until December 1st. No gimmicks. No strings attached. Here's how it works. Over the last 10 years, we’ve helped more than 500,000 stores. So we know what works. That’s why as we head into the biggest online holiday season ever, we’re doing something a little crazy…we’re offering free, unlimited access to our conversion and email shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     BFCM Prep Week #4: How This Brand Is Prioritizing Profitability With A Free Gift This BFCM #281 362 362 BFCM Prep Week #4: How This Brand Is Prioritizing Profitability With A Free Gift This BFCM #281 full 514a8c40-6d55-4bb8-a7a2-1dc959e7805f https://share.transistor.fm/s/f993d26f
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    ]]>     Thu, 23 Sep 2021 05:00:00 -0400 Privy Privy 1157 Last year at this time, Connor wasn't thinking about his brand's Black Friday plan. This year, it's a totally different story. He has a full plan locked in and he's laser focused on profitability. Here's how he's using a free gift with purchase offer to have an amazing BFCM and drive healthy revenue for his store. Last year at this time, Connor wasn't thinking about his brand's Black Friday plan. This year, it's a totally different story. He has a full plan locked in and he's laser focused on profitability. Here's how he's using a free gift with purchase offer to h shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Introducing Broadcast Texts: Turn SMS Into A Top Sales Channel For Your Store #280 361 361 Introducing Broadcast Texts: Turn SMS Into A Top Sales Channel For Your Store #280 full 86817ff3-4a75-44b1-abe4-149a0b62444c https://share.transistor.fm/s/bff42df8
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    ]]>     Wed, 22 Sep 2021 05:05:00 -0400 Privy Privy 259 Take a peek at your email inbox. Now, look at your texts. Which has more unread messages? If you're anything like me, your texts are read 99% of the time. But emails? You probably can't say the same. And while email is a HUGE part of building a successful business (and it's not going anywhere, btw), it's time to start thinking about text marketing for your store if you haven't already. Take a peek at your email inbox. Now, look at your texts. Which has more unread messages? If you're anything like me, your texts are read 99% of the time. But emails? You probably can't say the same. And while email is a HUGE part of building a successful shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     BFCM Prep Week #3: What Does BFCM Look Like If You Don’t Believe In Discounts? #279 360 360 BFCM Prep Week #3: What Does BFCM Look Like If You Don’t Believe In Discounts? #279 full 17e3a598-1c22-4c1b-94a8-1855ac06eabd https://share.transistor.fm/s/d044bb22
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    ]]>     Wed, 22 Sep 2021 05:00:00 -0400 Privy Privy 754 What does BFCM look like if you don’t believe in discounts? Ask Sean McGinnis, CMO of Kuru Footwear. They don’t discount during BFCM, or ever. He’s even gone as far as removing the coupon code box at checkout. And of all the people Ben has talked to about Black Friday plans, this is by far the most relaxed conversation. What does BFCM look like if you don’t believe in discounts? Ask Sean McGinnis, CMO of Kuru Footwear. They don’t discount during BFCM, or ever. He’s even gone as far as removing the coupon code box at checkout. And of all the people Ben has talked to about shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     BFCM Prep Week #2: Printful's 3-Month Holiday Calendar To Set You Up For Success #278 359 359 BFCM Prep Week #2: Printful's 3-Month Holiday Calendar To Set You Up For Success #278 full 06782282-3545-46f4-9ebe-8877acb3283d https://share.transistor.fm/s/7771360e
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    ]]>     Tue, 21 Sep 2021 05:08:04 -0400 Privy Privy 831 It's day 2 of our BFCM prep week. And on today's episode, you'll find out exactly what you need to do for the next 3 months to set your store up for your biggest and best BFCM ever. The Printful team has it down to a science. Here's what you need to know. It's day 2 of our BFCM prep week. And on today's episode, you'll find out exactly what you need to do for the next 3 months to set your store up for your biggest and best BFCM ever. The Printful team has it down to a science. Here's what you need to know. shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     BFCM Prep Week #1: 5 Offer Ideas To Steal This Black Friday Cyber Monday #277 358 358 BFCM Prep Week #1: 5 Offer Ideas To Steal This Black Friday Cyber Monday #277 full 5a3ccc05-7b7f-45da-b113-8e56cba9e56a https://share.transistor.fm/s/58042bd3
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    ]]>     Mon, 20 Sep 2021 04:58:04 -0400 Privy Privy 347 Locking in your offer for Black Friday Cyber Monday is the #1 most important thing you can do today. Your offer will fuel everything from your ads, to your emails, to social media. Not sure where to start? Use these 5 offer ideas to get inspiration so you can get started with your Black Friday planning ASAP. Locking in your offer for Black Friday Cyber Monday is the #1 most important thing you can do today. Your offer will fuel everything from your ads, to your emails, to social media. Not sure where to start? Use these 5 offer ideas to get inspiration so you shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Use This Abandoned Cart Email To Stand Out (And Save More Sales) #276 357 357 Use This Abandoned Cart Email To Stand Out (And Save More Sales) #276 full 7cca84bc-948c-447e-96d2-2d766b8de9c4 https://share.transistor.fm/s/31b660d4
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    ]]>     Fri, 17 Sep 2021 05:09:09 -0400 Privy Privy 289 Most brands do the bare minimum when it comes to abandoned cart emails, which means it doesn't take much to stand out. This abandoned cart email does just that. Use it for inspiration to take yours to the next level and save more revenue automatically every single day. Most brands do the bare minimum when it comes to abandoned cart emails, which means it doesn't take much to stand out. This abandoned cart email does just that. Use it for inspiration to take yours to the next level and save more revenue automatically eve shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Steal This Purchase Follow-up Email To Build Excitement For Your Customers #275 356 356 Steal This Purchase Follow-up Email To Build Excitement For Your Customers #275 full 09fb1e7f-7bfd-4fd7-978e-cebf9a01c674 https://share.transistor.fm/s/93a5be9c
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    ]]>     Thu, 16 Sep 2021 05:05:07 -0400 Privy Privy 210 You already know that a purchase is only the beginning. While your customers wait for their order, a purchase follow-up email can keep the momentum going and get them even more pumped to receive their order. Here's an amazing example from JuneShine to get your wheels turning. You already know that a purchase is only the beginning. While your customers wait for their order, a purchase follow-up email can keep the momentum going and get them even more pumped to receive their order. Here's an amazing example from JuneShine to get shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     1 Simple Thing You Can Do To Kick Your Unboxing Experience Up A Notch #274 355 355 1 Simple Thing You Can Do To Kick Your Unboxing Experience Up A Notch #274 full e757c7a2-9709-48de-84bb-2206be6df342 https://share.transistor.fm/s/fa7160fa
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    ]]>     Wed, 15 Sep 2021 05:02:17 -0400 Privy Privy 175 Creating a memorable unboxing experience doesn't mean you need to have anything over the top. On today's episode, Ben's sharing how Tombolo made buying a shirt stand out with one simple thing. Spoiler alert: it's something you can do easily for your store. Creating a memorable unboxing experience doesn't mean you need to have anything over the top. On today's episode, Ben's sharing how Tombolo made buying a shirt stand out with one simple thing. Spoiler alert: it's something you can do easily for your stor shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     This Brand's Secret To Driving $90k In Sales In 4 Months Without Paid Ads #273 354 354 This Brand's Secret To Driving $90k In Sales In 4 Months Without Paid Ads #273 full 83c77897-9a72-4151-811b-9b5b8ae79230 https://share.transistor.fm/s/82e1c908
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    ]]>     Tue, 14 Sep 2021 05:38:05 -0400 Privy Privy 1040 Florence and Kelly launched PRESSON in May. In their first month, they landed $10k in preorders. The next month, $30k in sales and completely sold out of everything. Their secret? Organic growth and community building. On today's episode, Florence shares how they've done it. Florence and Kelly launched PRESSON in May. In their first month, they landed $10k in preorders. The next month, $30k in sales and completely sold out of everything. Their secret? Organic growth and community building. On today's episode, Florence shares shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Two Water Brands That Stand Out In A Sea Of Competition #272 353 353 Two Water Brands That Stand Out In A Sea Of Competition #272 full e49db28e-ad91-4355-823c-57f3eac0dc5c https://share.transistor.fm/s/37fb5be5
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    ]]>     Mon, 13 Sep 2021 04:49:04 -0400 Privy Privy 237 Poland Springs, Dasani, Aquafina, Fiji, Liquid Death. They're all types of water, but when you're in such a crowded market, what does it take to stand out? Here's how Fiji and Liquid Death set themselves apart with one simple thing. Poland Springs, Dasani, Aquafina, Fiji, Liquid Death. They're all types of water, but when you're in such a crowded market, what does it take to stand out? Here's how Fiji and Liquid Death set themselves apart with one simple thing. shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The Power Of A VIP List: Where To Start And Why You Need One #271 352 352 The Power Of A VIP List: Where To Start And Why You Need One #271 full 0e7aa00b-8a95-4143-96f5-2ecc307a8448 https://share.transistor.fm/s/1c694728
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    ]]>     Fri, 10 Sep 2021 05:40:27 -0400 Privy Privy 283 Have you ever received an email from a brand you love that made you feel really special? A VIP list is the perfect way to keep your best customers coming back over and over again. Here's how you can get started and why you need a VIP list ASAP. Have you ever received an email from a brand you love that made you feel really special? A VIP list is the perfect way to keep your best customers coming back over and over again. Here's how you can get started and why you need a VIP list ASAP. shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How This 7-Figure Brand Uses Content To Build Relationships (And Get Sales) #270 351 351 How This 7-Figure Brand Uses Content To Build Relationships (And Get Sales) #270 full 293c6f57-026a-4e4c-b38b-7de863c9fa7c https://share.transistor.fm/s/3c5f4f6e
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    ]]>     Thu, 09 Sep 2021 04:54:39 -0400 Privy Privy 894 Within the first couple days of launch, Mad Rabbit, a tattoo aftercare brand, started getting their first orders. And today, Selom Agbitor is sharing how their content strategy helps them build solid relationships and get sales. With every Within the first couple days of launch, Mad Rabbit, a tattoo aftercare brand, started getting their first orders. And today, Selom Agbitor is sharing how their content strategy helps them build solid relationships and get sales. With every shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How This Brand Leaned In To National Lemon Day To Have Their Biggest Day Ever #269 350 350 How This Brand Leaned In To National Lemon Day To Have Their Biggest Day Ever #269 full bfa84285-a93e-46fc-9432-142f1882e013 https://share.transistor.fm/s/42b0bf81
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    ]]>     Wed, 08 Sep 2021 05:04:28 -0400 Privy Privy 979 Lemon Perfect just launched DTC earlier this year. Since then, they've been featured on the Today Show and continue to break sales records. On today's episode, Taylor Smith is sharing how they used National Lemon Day to drive their biggest sales day to date and how they balance between Amazon, retail, and ecommerce. Lemon Perfect just launched DTC earlier this year. Since then, they've been featured on the Today Show and continue to break sales records. On today's episode, Taylor Smith is sharing how they used National Lemon Day to drive their biggest sales day to da shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     These 3 Campaigns Helped This Founder Generate $1.5M In Sales In The Last Year #268 349 349 These 3 Campaigns Helped This Founder Generate $1.5M In Sales In The Last Year #268 full 5c51f6b6-3a8a-4b9a-ba4a-03e69291cfe3 https://share.transistor.fm/s/5eec5492
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    ]]>     Tue, 07 Sep 2021 04:51:23 -0400 Privy Privy 949 In the last 12 months, Luke Schneider and the rest of the Fire Dept Coffee team have generated $1.5M in sales using Privy. These are the exact campaigns they've been running. Here's what you need to know about what's worked so far so you can steal some of most successful plays. In the last 12 months, Luke Schneider and the rest of the Fire Dept Coffee team have generated $1.5M in sales using Privy. These are the exact campaigns they've been running. Here's what you need to know about what's worked so far so you can steal some of shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Want To Get Started With SMS For Free? Listen To This ASAP. #267 348 348 Want To Get Started With SMS For Free? Listen To This ASAP. #267 full a9c28e30-19bc-4370-bbc4-9798caf86b75 https://share.transistor.fm/s/3530c0ce
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    ]]>     Mon, 06 Sep 2021 04:52:32 -0400 Privy Privy 177 With 99% open rates, 30% click throughs, and 25x ROI, it's not surprising that SMS marketing is generating more and more buzz. Well, if you're already using Privy, listen to this episode ASAP to find out how you can get started for FREE and get 1:1 help from Ben for the next 60 days. With 99% open rates, 30% click throughs, and 25x ROI, it's not surprising that SMS marketing is generating more and more buzz. Well, if you're already using Privy, listen to this episode ASAP to find out how you can get started for FREE and get 1:1 help f shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Steal This Simple 3-Step Framework For Writing Money Making Emails For Your Brand #266 347 347 Steal This Simple 3-Step Framework For Writing Money Making Emails For Your Brand #266 full 0f8aad69-7339-4447-ad13-5380dd571e82 https://share.transistor.fm/s/94388743
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    ]]>     Fri, 03 Sep 2021 05:03:35 -0400 Privy Privy 266 If you want to get the most out of your email marketing strategy, there are 3 principles you should think about every time you're about to click "Send." And on today's episode, Dan from the Privy marketing team is sharing what you should be thinking about no matter what you're selling and the only way you'll get better at writing emails that drive sales. If you want to get the most out of your email marketing strategy, there are 3 principles you should think about every time you're about to click "Send." And on today's episode, Dan from the Privy marketing team is sharing what you should be thinking about shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Abandoned Cart Email Teardown: What 3 Top Brands Are Doing And Who’s Getting It Right #265 346 346 Abandoned Cart Email Teardown: What 3 Top Brands Are Doing And Who’s Getting It Right #265 full a323e8f0-3bd6-4cee-80f3-4104b2603b58 https://share.transistor.fm/s/2c600d44
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    ]]>
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    ]]>     Thu, 02 Sep 2021 04:56:18 -0400 Privy Privy 495 Abandoned cart emails are a HUGE opportunity to bring shoppers with items in their cart back to your store. If you're not sending any abandonment emails, start there. If you just have one, turn it into a series. Here's how 3 top brands (Glossier, Allbirds, and CROSSNET) approach cart abandonment and how one of them gets it right. Abandoned cart emails are a HUGE opportunity to bring shoppers with items in their cart back to your store. If you're not sending any abandonment emails, start there. If you just have one, turn it into a series. Here's how 3 top brands (Glossier, Allbirds shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     A/B Testing And How One Brand Increased Signups By 83% #264 345 345 A/B Testing And How One Brand Increased Signups By 83% #264 full 3160c3dc-6eea-41b4-a01d-19abf11a243a https://share.transistor.fm/s/045001e5
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    ]]>
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    ]]>     Wed, 01 Sep 2021 05:03:56 -0400 Privy Privy 324 If you're already getting serious traffic to your store, one of the most impactful things you can do is optimize your conversion to make sure you're getting the most out of those site visitors. That's why on today's episode, Ben is sharing 3 different A/B test ideas, results real businesses have seen, and the right time to start thinking about A/B testing for your store. If you're already getting serious traffic to your store, one of the most impactful things you can do is optimize your conversion to make sure you're getting the most out of those site visitors. That's why on today's episode, Ben is sharing 3 different A/B shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The 5 Most Impactful Automated Emails You Need ASAP #263 344 344 The 5 Most Impactful Automated Emails You Need ASAP #263 full fcc212d9-7e38-4b94-bec3-16d6fe7dca0b https://share.transistor.fm/s/8a18190f
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    ]]>
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    ]]>     Tue, 31 Aug 2021 05:07:23 -0400 Privy Privy 398 Once you have automated emails up and running, they do the work for you and drive serious revenue for your store. That's why Ben's sharing the 5 most impactful automated emails you can have. They'll help you build deeper relationships and grow sales. And they'll be the gift that keeps on giving. Here they are. Once you have automated emails up and running, they do the work for you and drive serious revenue for your store. That's why Ben's sharing the 5 most impactful automated emails you can have. They'll help you build deeper relationships and grow sales. And shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Printful's 5 Black Friday Cyber Monday Predictions For 2021 #262 343 343 Printful's 5 Black Friday Cyber Monday Predictions For 2021 #262 full 2c40a9ce-0313-46f3-a8f6-797f80d383f4 https://share.transistor.fm/s/c7e26d30
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    ]]>
  • Try Privy for FREE today
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    ]]>     Mon, 30 Aug 2021 04:50:26 -0400 Privy Privy 374 Black Friday is in less than 90 days...insane. And on today's episode, Ben is sharing Printful's 5 BFCM predictions for 2021. So you can be prepared for your biggest time of year. Here's what you need to know. Black Friday is in less than 90 days...insane. And on today's episode, Ben is sharing Printful's 5 BFCM predictions for 2021. So you can be prepared for your biggest time of year. Here's what you need to know. shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     3 Real-Life Customer Experience Examples To Improve Your Store #261 342 342 3 Real-Life Customer Experience Examples To Improve Your Store #261 full 8d503776-3816-47f2-9404-c342c4ec83a3 https://share.transistor.fm/s/9bc99902
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    ]]>
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    ]]>     Fri, 27 Aug 2021 05:13:08 -0400 Privy Privy 369 First impressions matter. Both in your personal life and for your business. And today, Lauren from the Privy marketing team is sharing a few real-life customer experience examples you can use to improve your own store. Or at the very least, use as inspiration to put yourself in your customers' shoes to create an experience they'll love. First impressions matter. Both in your personal life and for your business. And today, Lauren from the Privy marketing team is sharing a few real-life customer experience examples you can use to improve your own store. Or at the very least, use as inspira shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Knowing When To Redesign Your Shopify Store (And One Brand That Saw A 58% Lift In Sales) #260 341 341 Knowing When To Redesign Your Shopify Store (And One Brand That Saw A 58% Lift In Sales) #260 full e9394176-c750-4485-9589-10667433f033 https://share.transistor.fm/s/1cedbfb3
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    ]]>
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    ]]>     Thu, 26 Aug 2021 05:28:27 -0400 Privy Privy 983 Rebecca Worsley is the Founder and CEO of Rainy City, a Shopify agency that has worked with more than 300 brands. And today, she's sharing how to know when it's time to redesign your store. She also shares the #1 thing they start with every time and how one brand saw a 58% lift in sales. Rebecca Worsley is the Founder and CEO of Rainy City, a Shopify agency that has worked with more than 300 brands. And today, she's sharing how to know when it's time to redesign your store. She also shares the #1 thing they start with every time and how o shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     2 Simple Things That Made This Unboxing Experience Stand Out #259 340 340 2 Simple Things That Made This Unboxing Experience Stand Out #259 full acae2847-d439-4e02-878c-5967df860425 https://share.transistor.fm/s/c9373b15
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    ]]>
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    ]]>     Wed, 25 Aug 2021 05:02:58 -0400 Privy Privy 267 If you're a regular around here, you know we get a ton of inspiration from a brand called Fly by Jing. And the unboxing experience is no exception. Today, Ben is sharing what made the Fly by Jing unboxing experience stand out Spoiler: it's nothing you couldn't be doing with your own products. If you're a regular around here, you know we get a ton of inspiration from a brand called Fly by Jing. And the unboxing experience is no exception. Today, Ben is sharing what made the Fly by Jing unboxing experience stand out Spoiler: it's nothing you cou shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Using Limited Edition Packaging As A Hook To Drive Urgency (And Sell Out Immediately) #258 339 339 Using Limited Edition Packaging As A Hook To Drive Urgency (And Sell Out Immediately) #258 full ee6475af-e5f0-4b86-99f7-c26b6a738863 https://share.transistor.fm/s/a205ed12
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    ]]>
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    ]]>     Tue, 24 Aug 2021 05:13:21 -0400 Privy Privy 1005 Jason Wong has founded multiple ecommerce businesses. So if there's anyone you want to be learning from, it's him. And on today's episode, he's sharing how he uses limed edition packaging to lean into scarcity and drive serious sales for his brand, Doe Lashes. Where did he get the inspiration? Mercedes. Here's how it works. Jason Wong has founded multiple ecommerce businesses. So if there's anyone you want to be learning from, it's him. And on today's episode, he's sharing how he uses limed edition packaging to lean into scarcity and drive serious sales for his brand, Doe La shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How One Brand Used The Olympics To Create A Timely Offer And Get Sales #257 338 338 How One Brand Used The Olympics To Create A Timely Offer And Get Sales #257 full 4101fed3-c5df-490f-b033-b358e104a122 https://share.transistor.fm/s/fad94760
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    ]]>     Mon, 23 Aug 2021 05:02:07 -0400 Privy Privy 209 When it comes to marketing, speed is key. And on today's episode, Ben is sharing how Jambys used the Olympics as a reason to send a timely email to their subscribers. Pair that with a little urgency and humor and you pretty much have an offer made in heaven. Here's how they did it. When it comes to marketing, speed is key. And on today's episode, Ben is sharing how Jambys used the Olympics as a reason to send a timely email to their subscribers. Pair that with a little urgency and humor and you pretty much have an offer made in heav shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     SMS Bootcamp #5: How To Use Email And SMS Together To Create A World-Class Experience 337 337 SMS Bootcamp #5: How To Use Email And SMS Together To Create A World-Class Experience full 4e41d397-66c3-4825-ac3a-502561f0da03 https://share.transistor.fm/s/15f364f5
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    ]]>
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    ]]>     Fri, 20 Aug 2021 05:00:00 -0400 Privy Privy 756 It's the last day of the SMS Bootcamp. And today, we have Mary Miller from Tinuiti, where she specializes in the overlap between SMS and email. She shares which types of messages are a better fit for each channel and how you can use the two together to create an amazing experience for your subscribers. It's the last day of the SMS Bootcamp. And today, we have Mary Miller from Tinuiti, where she specializes in the overlap between SMS and email. She shares which types of messages are a better fit for each channel and how you can use the two together to cr shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     5 Types Of Welcome Emails You Can Steal Today #256 335 335 5 Types Of Welcome Emails You Can Steal Today #256 full a9849011-9cbc-492f-bedc-731547241ade https://share.transistor.fm/s/c91134e9
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    ]]>     Thu, 19 Aug 2021 05:15:36 -0400 Privy Privy 302 When it comes to getting started with welcome emails, there's no one-size-fits all template. But there are a handful of proven approaches you can take to build a solid foundation with new subscribers from the very beginning. Here are 5 types of welcome emails you can start sending right now. When it comes to getting started with welcome emails, there's no one-size-fits all template. But there are a handful of proven approaches you can take to build a solid foundation with new subscribers from the very beginning. Here are 5 types of welcome em shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     SMS Bootcamp #4: Getting Started With Text Automation (And How One Brand Has Driven $4.6M In Revenue In 7 Months) 336 336 SMS Bootcamp #4: Getting Started With Text Automation (And How One Brand Has Driven $4.6M In Revenue In 7 Months) full e5b21c49-55ac-4e80-9d60-0bca765d4b67 https://share.transistor.fm/s/99f8603f
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    ]]>     Thu, 19 Aug 2021 05:06:29 -0400 Privy Privy 1149 Kris Hill is the Senior Director, Product Marketing at Attentive. And on today's episode, she's sharing the value of text automation, the top 3 automations you need to have, and how brands like Pawz and Cariuma are using SMS automation to drive serious results for their businesses. Because like email automation, SMS automation can help you get sales while you sleep. Kris Hill is the Senior Director, Product Marketing at Attentive. And on today's episode, she's sharing the value of text automation, the top 3 automations you need to have, and how brands like Pawz and Cariuma are using SMS automation to drive serious re shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Introducing Privy Welcome Emails: The Easiest Way To Turn New Subscribers Into Engaged Customers #255 334 334 Introducing Privy Welcome Emails: The Easiest Way To Turn New Subscribers Into Engaged Customers #255 full d5e772a4-9a86-46aa-94da-1e96ea19692e https://share.transistor.fm/s/756aa90e
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    ]]>
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    ]]>     Wed, 18 Aug 2021 05:06:26 -0400 Privy Privy 310 First impressions are everything. And building relationships with subscribers from day 1 is critical for your ecommerce marketing strategy. That's why welcome emails are so important. And now, with Privy Email, you can send a welcome email to your new contacts to build a solid foundation from the start. First impressions are everything. And building relationships with subscribers from day 1 is critical for your ecommerce marketing strategy. That's why welcome emails are so important. And now, with Privy Email, you can send a welcome email to your new con shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     SMS Bootcamp #3: How To Grow Your Text List From The Ground Up 333 333 SMS Bootcamp #3: How To Grow Your Text List From The Ground Up full cfaf3533-92bf-462a-bbd0-c9649d7ce459 https://share.transistor.fm/s/a240c293
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    ]]>
  • Try Privy for FREE today
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    ]]>     Wed, 18 Aug 2021 05:00:00 -0400 Privy Privy 932 On today's episode, Troy Lieberman, Attentive's Associate General Counsel, is sharing secrets for building your SMS list from the ground up. But with text marketing, compliance is critical. So Troy walks through everything you need to think about to avoid fines and make sure you're building your list in a viable way from the start. On today's episode, Troy Lieberman, Attentive's Associate General Counsel, is sharing secrets for building your SMS list from the ground up. But with text marketing, compliance is critical. So Troy walks through everything you need to think about to avoid shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     SMS Bootcamp #2: Texts We Love...What Utz, Erin Condren & Revel Nail Do To Stand Out 332 332 SMS Bootcamp #2: Texts We Love...What Utz, Erin Condren & Revel Nail Do To Stand Out full 98b3ed37-254b-4660-9b04-d3942bc1850b https://share.transistor.fm/s/e54d7ea3
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    ]]>     Tue, 17 Aug 2021 05:03:19 -0400 Privy Privy 811 Dena Kaye-Phillips, Director, Client Strategy at Attentive, has worked with over 500 brands on their SMS campaigns. So when it comes to what works, few know better than Dena. On today's episode, she's sharing 3 SMS campaigns she loves and tips for getting started with text marketing for your business. Dena Kaye-Phillips, Director, Client Strategy at Attentive, has worked with over 500 brands on their SMS campaigns. So when it comes to what works, few know better than Dena. On today's episode, she's sharing 3 SMS campaigns she loves and tips for getting shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     SMS Bootcamp #1: An Intro To SMS Marketing (And How Brands Drive 18.5% of Revenue With It) 331 331 SMS Bootcamp #1: An Intro To SMS Marketing (And How Brands Drive 18.5% of Revenue With It) full 1c6432b9-2264-4ee8-add7-c87e973857a2 https://share.transistor.fm/s/5f2d2b12
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    ]]>     Mon, 16 Aug 2021 05:08:23 -0400 Privy Privy 830 This week, Ben's bringing on SMS experts to break down everything from list growth, to compliance, to how email and SMS fit together for an SMS bootcamp. And today, we're kicking off with Brooke Burdge, SVP of Marketing at Attentive. She covers why SMS is so valuable, why there's such high engagement, and how to get started. This week, Ben's bringing on SMS experts to break down everything from list growth, to compliance, to how email and SMS fit together for an SMS bootcamp. And today, we're kicking off with Brooke Burdge, SVP of Marketing at Attentive. She covers why SMS is shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How To Turn Shipping Delays Into An Experience That Keeps Customers Coming Back #254 330 330 How To Turn Shipping Delays Into An Experience That Keeps Customers Coming Back #254 full cee82b36-1b12-48d7-9c96-802a5c2548e3 https://share.transistor.fm/s/05b1ce04
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    ]]>     Fri, 13 Aug 2021 05:00:00 -0400 Privy Privy 374 If you've purchased anything recently, you know that delays are common. And while that might be out of your control as a business owner, the way you communicate that can make or break your future relationship with customers. Use these moments to build trust with your customers and keep them coming back again and again. Here's how. If you've purchased anything recently, you know that delays are common. And while that might be out of your control as a business owner, the way you communicate that can make or break your future relationship with customers. Use these moments to build tru shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Add This Purchase Follow-Up Email For Repeat Customers To Your Email Marketing Playbook #253 329 329 Add This Purchase Follow-Up Email For Repeat Customers To Your Email Marketing Playbook #253 full 3f34f1cd-8f8a-403d-a12a-ae4f74670e56 https://share.transistor.fm/s/62f84e49
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    ]]>     Thu, 12 Aug 2021 05:00:00 -0400 Privy Privy 251 Repeat customers are incredibly important for your business. So it's worth investing the time to create killer experiences for them. This purchase follow-up email specifically for repeat customers is a great example of that. And it's something you can set up in minutes. Here's how Fly by Jing gets it right. Repeat customers are incredibly important for your business. So it's worth investing the time to create killer experiences for them. This purchase follow-up email specifically for repeat customers is a great example of that. And it's something you can set shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How To Use Your Welcome Email To Drive Sales (And One Brand That Got It Right) #252 328 328 How To Use Your Welcome Email To Drive Sales (And One Brand That Got It Right) #252 full c29fd7c9-012b-49d5-83b2-64775e82d06b https://share.transistor.fm/s/d09d8056
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    ]]>     Wed, 11 Aug 2021 05:00:00 -0400 Privy Privy 265 Welcome emails have crazy high open rates and generate 3x more revenue than other types of emails. One of the most important aspects of a killer welcome email? Leaning into your story. Here's how Mmmly Foods converted Ben into a customer with a welcome email that hit home. Welcome emails have crazy high open rates and generate 3x more revenue than other types of emails. One of the most important aspects of a killer welcome email? Leaning into your story. Here's how Mmmly Foods converted Ben into a customer with a welcome em shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The Birthday Play: 3 Ways This Brand Drove Traffic And Sales On Their Anniversary #251 327 327 The Birthday Play: 3 Ways This Brand Drove Traffic And Sales On Their Anniversary #251 full 45974279-5a89-4004-83b9-e6e21ea40c4c https://share.transistor.fm/s/f64a400a
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    ]]>     Tue, 10 Aug 2021 05:23:00 -0400 Privy Privy 275 Customer birthdays are a great time to send emails and make people feel special. But you can also use your brand's birthday as an oppotunity to re-tell your founding story, drive traffic to your store, and get sales. Here's how this men's brand nailed the birthday play on their 2-year anniversary. Customer birthdays are a great time to send emails and make people feel special. But you can also use your brand's birthday as an oppotunity to re-tell your founding story, drive traffic to your store, and get sales. Here's how this men's brand nailed the shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     A Primer On Ecommerce Analytics: The Buzzwords You Need To Know #250 326 326 A Primer On Ecommerce Analytics: The Buzzwords You Need To Know #250 full f7e657d4-7fc1-4495-a102-8b408c84a359 https://share.transistor.fm/s/50bcf342
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    ]]>     Mon, 09 Aug 2021 05:15:50 -0400 Privy Privy 777 Yasmin Nozari is the Co-founder of Peel Insights, an analytics platform that delivers daily reporting on your ecommerce analytics. And today, she's sharing the buzzwords you need to know and understand to really be able to move the needle for your business. She also shares whether customers who come in and use a discount code are more or less valuable than those that don't. Yasmin Nozari is the Co-founder of Peel Insights, an analytics platform that delivers daily reporting on your ecommerce analytics. And today, she's sharing the buzzwords you need to know and understand to really be able to move the needle for your busines shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Use This Simple Segmentation Hack To Send More Relevant Messages To Your List #249 325 325 Use This Simple Segmentation Hack To Send More Relevant Messages To Your List #249 full 2ff0f14a-e6c9-4f63-ac78-5a7799e9e70a https://share.transistor.fm/s/ecd7f94f
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    ]]>     Fri, 06 Aug 2021 05:17:57 -0400 Privy Privy 163 Whenever you get an email that's not at all relevant to you, it diminishes trust in the brand. If it happens over and over, you probably don't pay attention to the messages at all. Use this simple segmentation secret to make sure you're sending relevant messages to your subscribers. Whenever you get an email that's not at all relevant to you, it diminishes trust in the brand. If it happens over and over, you probably don't pay attention to the messages at all. Use this simple segmentation secret to make sure you're sending relevant m shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     What To Include In Your Order Confirmation Email (And How To Bring It To The Next Level) #248 324 324 What To Include In Your Order Confirmation Email (And How To Bring It To The Next Level) #248 full dd1416a5-7f09-4f90-b715-4b71f6d906db https://share.transistor.fm/s/e4d2501a
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    ]]>     Thu, 05 Aug 2021 05:03:08 -0400 Privy Privy 271 Your order confirmation email is a huge opportunity to get customers excited about their purchase and reinforce all the reasons they purchased from you in the first place. Especially because order confirmation emails have a crazy high open rate. So use these 4 ideas to take your order confirmation emails to another level ASAP. Your order confirmation email is a huge opportunity to get customers excited about their purchase and reinforce all the reasons they purchased from you in the first place. Especially because order confirmation emails have a crazy high open rate. So use th shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Getting Ready for BFCM: The Super Bowl Of Ecommerce (Plus An Exclusive Offer) #247 323 323 Getting Ready for BFCM: The Super Bowl Of Ecommerce (Plus An Exclusive Offer) #247 full 0b91668a-fef2-4116-a926-f7d959b25c9b https://share.transistor.fm/s/eb869ef3
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    ]]>     Wed, 04 Aug 2021 05:00:00 -0400 Privy Privy 247 It's crazy to think about, but BFCM is just a few short months away. And this year, we want you to be stress free. Which means getting ready starts now. On this episode, Ben is sharing a special offer just for podcast listeners that will help you do just that. Are you ready? It's crazy to think about, but BFCM is just a few short months away. And this year, we want you to be stress free. Which means getting ready starts now. On this episode, Ben is sharing a special offer just for podcast listeners that will help you do just shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     QR Codes And Packaging: How This Brand Unlocks A Next Level Experience With This Combo #246 322 322 QR Codes And Packaging: How This Brand Unlocks A Next Level Experience With This Combo #246 full 099f8978-28cb-45b4-8623-8566894c0a02 https://share.transistor.fm/s/9d4759f7
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    ]]>     Tue, 03 Aug 2021 05:19:00 -0400 Privy Privy 248 At this point, Haus is pretty much a household name in the DTC space. For good reason. They're constantly taking their experience to another level. The most recent example of that? Incorporating QR codes on their products to give customers an incredibly easy way to get helpful information about their purchase. Here's what you should know. At this point, Haus is pretty much a household name in the DTC space. For good reason. They're constantly taking their experience to another level. The most recent example of that? Incorporating QR codes on their products to give customers an incredibly e shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Getting 25% Of Traffic From Organic Search With An Education-First Mentality #245 321 321 Getting 25% Of Traffic From Organic Search With An Education-First Mentality #245 full 1c3145d9-a484-4079-ad82-c229abce893c https://share.transistor.fm/s/dddf1449
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    ]]>     Mon, 02 Aug 2021 05:19:22 -0400 Privy Privy 989 When Monica Grohne started Marea, she knew she wanted to build an education-first business. That's why she's leaned so heavily on content creation, and it's paid off in a big way. Today, she's getting 25% of traffic from organic search. Here's what you need to know about her journey so far (including her secret for getting 300 sessions per day to 2,000 in just 1 week). When Monica Grohne started Marea, she knew she wanted to build an education-first business. That's why she's leaned so heavily on content creation, and it's paid off in a big way. Today, she's getting 25% of traffic from organic search. Here's what you ne shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     One Brand’s Best-Performing Email Of All Time: How To Bring In 4x More Revenue With 1 Email #244 320 320 One Brand’s Best-Performing Email Of All Time: How To Bring In 4x More Revenue With 1 Email #244 full 39b03e03-2f70-45fd-9696-5142c896584d https://share.transistor.fm/s/ef5802ef
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    ]]>     Fri, 30 Jul 2021 05:08:50 -0400 Privy Privy 176 By now, you know how important email marketing is for your ecommerce store. But in case you're still on the fence, on today's episode, Lauren is sharing one brand's best-performing email of all time. It brought in 4x more revenue than their average emails do. Here's exactly what it said and why it worked. By now, you know how important email marketing is for your ecommerce store. But in case you're still on the fence, on today's episode, Lauren is sharing one brand's best-performing email of all time. It brought in 4x more revenue than their average emails shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     What You Need To Know About iOS 14: What's Changed And 2 Ways To Move Forward #243 319 319 What You Need To Know About iOS 14: What's Changed And 2 Ways To Move Forward #243 full 46453ed8-6b35-451e-bda3-ce4d0a97fc04 https://share.transistor.fm/s/02cd1323
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    ]]>     Thu, 29 Jul 2021 05:01:20 -0400 Privy Privy 249 It's no secret that iOS has caused major headaches for advertisers everywhere. But on today's episode, Kristina, who runs all of our ads here at Privy, is breaking down what's changed, the biggest impact she's seen, and her top 2 recommendations for advertisers. Get her insights and tips to move forward. It's no secret that iOS has caused major headaches for advertisers everywhere. But on today's episode, Kristina, who runs all of our ads here at Privy, is breaking down what's changed, the biggest impact she's seen, and her top 2 recommendations for adver shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How This Ecommerce Brand Uses Their Founding Story To Sell Heirloom Dining Room Tables On Shopify #242 318 318 How This Ecommerce Brand Uses Their Founding Story To Sell Heirloom Dining Room Tables On Shopify #242 full 6aeab6d2-8c50-4d80-ab56-61d15e39f6f8 https://share.transistor.fm/s/e22b5880
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    ]]>     Wed, 28 Jul 2021 05:00:00 -0400 Privy Privy 696 On today's episode, Dan is breaking down his experience buying a dining room table from DTC brand, James + James. Find out what you can learn from their process. On today's episode, Dan is breaking down his experience buying a dining room table from DTC brand, James + James. Find out what you can learn from their process. shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The Back In Stock Email: How One Brand Converts A Waitlist Into Customers #241 317 317 The Back In Stock Email: How One Brand Converts A Waitlist Into Customers #241 full 306800ab-3dc7-4692-b80a-863c3a088120 https://share.transistor.fm/s/842ed700
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    ]]>     Tue, 27 Jul 2021 05:00:00 -0400 Privy Privy 215 On today's episode, Jess from the Privy marketing team is sharing the Soludos back in stock email that inspired a purchase. Remember: if you have a product that's out of stock and you're not capturing emails on your product page, you're missing out. Here's how a simple back in stock email (or two) can drive sales for your store. On today's episode, Jess from the Privy marketing team is sharing the Soludos back in stock email that inspired a purchase. Remember: if you have a product that's out of stock and you're not capturing emails on your product page, you're missing out. Here' shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How This Dog Food Brand Mixes In Educational Content To Build Trust #240 316 316 How This Dog Food Brand Mixes In Educational Content To Build Trust #240 full cc49e238-18bd-4ad9-9a7c-fc8f11e5f2e8 https://share.transistor.fm/s/b3749efe
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    ]]>     Mon, 26 Jul 2021 05:00:00 -0400 Privy Privy 159 This week, the Privy marketing team is taking over while Ben is on a much-needed vacation. And on today's episode, Lauren is sharing how one dog food brand mixes in educational content to build trust with their audience. Here's what you need to know. This week, the Privy marketing team is taking over while Ben is on a much-needed vacation. And on today's episode, Lauren is sharing how one dog food brand mixes in educational content to build trust with their audience. Here's what you need to know. shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Back to Basics #15: The Only Time You’ll Have A 100% Open Rate (2 Secrets To A Killer Unboxing Experience) 315 315 Back to Basics #15: The Only Time You’ll Have A 100% Open Rate (2 Secrets To A Killer Unboxing Experience) full 92a6f6ea-427f-4174-a7bf-2841d261eda2 https://share.transistor.fm/s/b46380c1
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    ]]>     Fri, 23 Jul 2021 05:00:00 -0400 Privy Privy 465 It's the last day of this "Back to Basics" series. And today's episode is all about the unboxing experience: your only shot at a 100% open rate. That's why it's SO important to make it a memorable one. Here are 2 ways to wow your customers with a killer unboxing experience that won't leave them wishing for more. And they won't break the bank. It's the last day of this "Back to Basics" series. And today's episode is all about the unboxing experience: your only shot at a 100% open rate. That's why it's SO important to make it a memorable one. Here are 2 ways to wow your customers with a killer u shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Back to Basics #14: The 3-Email Order Follow Up Sequence You Can (And Should) Launch Today 314 314 Back to Basics #14: The 3-Email Order Follow Up Sequence You Can (And Should) Launch Today full 204ff66b-6418-40fa-9a8d-2f410be4dcf9 https://share.transistor.fm/s/0648a831
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    ]]>     Thu, 22 Jul 2021 05:00:00 -0400 Privy Privy 377 It's Day 4 of this "Back to Basics" series. Your customer just placed an order. Not from Amazon, from YOU. Use your order follow up emails as an opportunity to shine. And that means starting out with more than one email. Yes, you need that order confirmation email to let your customers know their order was received, but make it stand out. Then send 2 more after that. Here's the 3-email order follow up sequence Fayettechill has used to generate more than $12,000 in repeat sales. It's Day 4 of this "Back to Basics" series. Your customer just placed an order. Not from Amazon, from YOU. Use your order follow up emails as an opportunity to shine. And that means starting out with more than one email. Yes, you need that order confirmat shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Back to Basics #13: This Brand Was Able To Identify 4x More Abandoned Carts And Recover $250,000. Here’s How. 313 313 Back to Basics #13: This Brand Was Able To Identify 4x More Abandoned Carts And Recover $250,000. Here’s How. full 01e64831-552d-4fb7-a92a-5c2fa81c7841 https://share.transistor.fm/s/467b64d8
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    ]]>     Wed, 21 Jul 2021 05:00:00 -0400 Privy Privy 201 It's day 3 of this "Back to Basics" series. And today, you're going to find out how Lori Wall Beds was able to identify 4x more abandoned carts and recover $250,000 in revenue. Oh yea, and their recovery rate jumped from 2% to 8%. All with one simple switch. Here's how. It's day 3 of this "Back to Basics" series. And today, you're going to find out how Lori Wall Beds was able to identify 4x more abandoned carts and recover $250,000 in revenue. Oh yea, and their recovery rate jumped from 2% to 8%. All with one simple swit shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Back to Basics #12: Cart vs. Checkout Abandonment (The Secret To Recovering 5x More Revenue) 312 312 Back to Basics #12: Cart vs. Checkout Abandonment (The Secret To Recovering 5x More Revenue) full 50f338d0-278e-4325-8312-9965f3caf863 https://share.transistor.fm/s/81e13d9d
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    ]]>     Tue, 20 Jul 2021 05:00:00 -0400 Privy Privy 296 It's Day 2 of our latest "Back to Basics" series. By now, you probably know that 70% of carts are abandoned. Which means there's a ton you can be doing to recover that revenue. But first, you have to know the difference between cart abandonment and checkout abandonment. Here's why you're missing out on a huge opportunity if you're only sending checkout abandonment emails (hint: if you're not sure, you probably are). Luckily, this secret will help you save 5x more abandoned carts. It's Day 2 of our latest "Back to Basics" series. By now, you probably know that 70% of carts are abandoned. Which means there's a ton you can be doing to recover that revenue. But first, you have to know the difference between cart abandonment and checko shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Back to Basics #11: The 2 Types Of Popups You Can’t Afford To Skip 311 311 Back to Basics #11: The 2 Types Of Popups You Can’t Afford To Skip full 323bc390-5b64-4ac9-9d8e-26b324f1a297 https://share.transistor.fm/s/ffac1495
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    ]]>     Mon, 19 Jul 2021 05:05:50 -0400 Privy Privy 308 Welcome to another "Back to Basics" series, where we bring back episodes from the archives. This week, it's all about helping you create an amazing experience from the very first time someone lands on your store until their order arrives at their doorstep. And on today’s episode, we’re starting from the very beginning, with the 2 types of popups you can’t afford not to have on your store. Welcome to another "Back to Basics" series, where we bring back episodes from the archives. This week, it's all about helping you create an amazing experience from the very first time someone lands on your store until their order arrives at their doorstep shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     You Need To Send Reminder Emails For Your Sales And Promos. Here's Why. #239 310 310 You Need To Send Reminder Emails For Your Sales And Promos. Here's Why. #239 full 95217a54-176f-4299-9a39-35b84d8f1518 https://share.transistor.fm/s/76eff69b
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    ]]>
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    ]]>     Fri, 16 Jul 2021 05:00:00 -0400 Privy Privy 174 On today's episode, Lauren's covering the importance of sending reminder emails whenever you're running sales and promotions. Because remember: your subscribers get A TON of emails every single day...and they're crazy busy. Don't leave it up to them to remember. On today's episode, Lauren's covering the importance of sending reminder emails whenever you're running sales and promotions. Because remember: your subscribers get A TON of emails every single day...and they're crazy busy. Don't leave it up to them to re shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The Secret For Getting More Traffic To Your Store (Without Spending More On Ads) #238 309 309 The Secret For Getting More Traffic To Your Store (Without Spending More On Ads) #238 full f1f6fe8b-7c57-41c7-9bf2-6d9923e426c2 https://share.transistor.fm/s/e59c3f25
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    ]]>     Thu, 15 Jul 2021 05:00:00 -0400 Privy Privy 916 It's no secret that in 2021, the cost of ads is astronomical. But driving more traffic to your store is one of the most important things you can do to grow your business. So on today's episode, co-op commerce's Conner Sherline is sharing how 500+ brands are using the post-purchase page to get more traffic from complementary brands. Yes, more traffic without spending more on Facebook ads. It's no secret that in 2021, the cost of ads is astronomical. But driving more traffic to your store is one of the most important things you can do to grow your business. So on today's episode, co-op commerce's Conner Sherline is sharing how 500+ brands a shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Print On Demand Secrets: A Sneak Peek From Printful #237 308 308 Print On Demand Secrets: A Sneak Peek From Printful #237 full 6bceef56-f1c8-4978-8aab-fc381aa9e39b https://share.transistor.fm/s/d25deba0
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    ]]>     Wed, 14 Jul 2021 05:00:00 -0400 Privy Privy 609 Printful offers more than 200 print on demand products that can be customized for any brand. So when it comes to trends, best-selling products, and ideas for getting started with print on demand, there's no one better to learn from. Use these print on demand secrets to get started no matter what industry you're in. Printful offers more than 200 print on demand products that can be customized for any brand. So when it comes to trends, best-selling products, and ideas for getting started with print on demand, there's no one better to learn from. Use these print on dem shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Behind The Brand: The Email That Builds A Lasting Connection #236 307 307 Behind The Brand: The Email That Builds A Lasting Connection #236 full 5c26ba20-6d3a-408f-ac46-a86773680c73 https://share.transistor.fm/s/c2d7ad27
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    ]]>     Tue, 13 Jul 2021 05:00:00 -0400 Privy Privy 309 No matter what you're selling, incorporating the people behind the business as much as you possibly can is the fastest and simplest way to build a real connection with your email list. Steal this email from Baraka Shea Butter to include as part of your welcome series or a one-off newsletter to stand out, build trust, and create relationships that last. No matter what you're selling, incorporating the people behind the business as much as you possibly can is the fastest and simplest way to build a real connection with your email list. Steal this email from Baraka Shea Butter to include as part of your we shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     BFCM Planning Is On. Here's How To Choose Your Hook. #235 306 306 BFCM Planning Is On. Here's How To Choose Your Hook. #235 full efcdee8b-f2a4-40ba-9541-fc1d1a440182 https://share.transistor.fm/s/7afdfa73
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    ]]>     Mon, 12 Jul 2021 05:11:42 -0400 Privy Privy 196 BFCM (Black Friday/Cyber Monday) is in 137 days. That might sound like it's far off, but if you're planning to launch something big, like an exclusive product or specific packaging, now's the time to start planning. Find out how to choose the right hook for your business to make this your biggest BFCM ever. BFCM (Black Friday/Cyber Monday) is in 137 days. That might sound like it's far off, but if you're planning to launch something big, like an exclusive product or specific packaging, now's the time to start planning. Find out how to choose the right hook f shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How To Get 1,000 Subscribers In 3 Days #234 305 305 How To Get 1,000 Subscribers In 3 Days #234 full d6bab28d-7f12-4fb0-b51e-171ad9a98062 https://share.transistor.fm/s/27659df0
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    ]]>     Fri, 09 Jul 2021 05:00:00 -0400 Privy Privy 303 Whether you have 3 subscribers on your email list or 30,000, list growth should always be top of mind. Because more contacts = more sales for your store. On today's episode, Jess, from the Privy marketing team, is going to share how this pet brand got 1,000 subscribers in just 3 days. Whether you have 3 subscribers on your email list or 30,000, list growth should always be top of mind. Because more contacts = more sales for your store. On today's episode, Jess, from the Privy marketing team, is going to share how this pet brand got 1,0 shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Paid Advertising 101: An Expert Playbook For Getting Started #233 304 304 Paid Advertising 101: An Expert Playbook For Getting Started #233 full 6f1ce695-cdad-4c56-911e-f523f182c9fc https://share.transistor.fm/s/efb84fca
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    ]]>     Thu, 08 Jul 2021 05:00:00 -0400 Privy Privy 720 Getting started with paid advertising is daunting. So on today's episode, Erin Corn is back again to share her playbook for getting started. Find out what you should be measuring, the creative you need to have, and the one thing you shouldn't do. Getting started with paid advertising is daunting. So on today's episode, Erin Corn is back again to share her playbook for getting started. Find out what you should be measuring, the creative you need to have, and the one thing you shouldn't do. shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Expert Advice For Getting Started With (And Nailing) Instagram Reels #232 303 303 Expert Advice For Getting Started With (And Nailing) Instagram Reels #232 full c8c920db-47fc-48e6-a7e7-e7bae81bf09b https://share.transistor.fm/s/6a371cf1
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    ]]>     Wed, 07 Jul 2021 05:00:00 -0400 Privy Privy 978 Erin Corn was employee 40 at Instagram. And she's spent $20 million on ads in her career. So if you're looking for secrets for getting started with (and nailing) Instagram reels, she's the guru you've been looking for. Here are her secrets and need-to-know hacks for success. Erin Corn was employee 40 at Instagram. And she's spent $20 million on ads in her career. So if you're looking for secrets for getting started with (and nailing) Instagram reels, she's the guru you've been looking for. Here are her secrets and need-to-kno shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     2 Plays To Steal From This Brand To Wow Your Customers (And Set Expectations From The Start) #231 302 302 2 Plays To Steal From This Brand To Wow Your Customers (And Set Expectations From The Start) #231 full 31e81cec-f9a1-4db3-8bdf-6eeb2417c3cf https://share.transistor.fm/s/c676d021
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    ]]>     Tue, 06 Jul 2021 05:00:00 -0400 Privy Privy 263 Every once in a while you make a purchase and the entire experience is nothing short of amazing. That's exactly what happened when Ben found Nomad. From browsing on their store to unboxing his order when it came, these are the 2 things you should steal to wow your customers from beginning to end. Every once in a while you make a purchase and the entire experience is nothing short of amazing. That's exactly what happened when Ben found Nomad. From browsing on their store to unboxing his order when it came, these are the 2 things you should steal to shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The Crazy Simple List Growth Play For Launching SMS #230 301 301 The Crazy Simple List Growth Play For Launching SMS #230 full 6f1b454f-77b5-4da8-b139-f064107a82c4 https://share.transistor.fm/s/79dc0830
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    ]]>
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    ]]>     Mon, 05 Jul 2021 05:00:00 -0400 Privy Privy 209 It's easy to get distracted by over the top marketing plays big ecommerce brands are constantly cooking up. But sometimes the best option for your business is actually just to keep it simple and stick to the basics. Here's a crazy simple way to grow your text list if you're new to the SMS game. It's easy to get distracted by over the top marketing plays big ecommerce brands are constantly cooking up. But sometimes the best option for your business is actually just to keep it simple and stick to the basics. Here's a crazy simple way to grow your shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The Last Chance Email For Pre-Orders: Lessons From This Brand's Launch #229 300 300 The Last Chance Email For Pre-Orders: Lessons From This Brand's Launch #229 full 450f87a3-ff7f-4228-b897-9680621707bf https://share.transistor.fm/s/61fe0aef
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    ]]>     Fri, 02 Jul 2021 05:00:00 -0400 Privy Privy 210 On today's episode, find out how segmentation can turn generic messaging into a "wow" moment...especially when it comes to sending last chance emails. Lauren shares her latest pre-order experience so you can learn from one brand's messaging and create killer experiences for your customers that stand out. On today's episode, find out how segmentation can turn generic messaging into a "wow" moment...especially when it comes to sending last chance emails. Lauren shares her latest pre-order experience so you can learn from one brand's messaging and create kil shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Building A Seamless Experience On Desktop And Mobile: How This Brand Got It Right #228 299 299 Building A Seamless Experience On Desktop And Mobile: How This Brand Got It Right #228 full 703bef08-a92e-4980-9e07-975219cd1c7b https://share.transistor.fm/s/78b3f229
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    ]]>     Thu, 01 Jul 2021 05:00:00 -0400 Privy Privy 249 When it comes to your website (and marketing in general), sometimes simplicity is key. Get inspired by this brand that has a killer store no matter which device you're on. When it comes to your website (and marketing in general), sometimes simplicity is key. Get inspired by this brand that has a killer store no matter which device you're on. shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     PSA: Go Audit Your Automated Emails ASAP (And Set A Reminder For Every Couple Months) #227 298 298 PSA: Go Audit Your Automated Emails ASAP (And Set A Reminder For Every Couple Months) #227 full d51ef907-819d-428a-9672-f2390e4d6035 https://share.transistor.fm/s/8145e0e3
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    ]]>     Wed, 30 Jun 2021 05:00:00 -0400 Privy Privy 211 How many times have you gotten automated emails (or marketing materials of any kind) from brands that are clearly outdated? Not only does it create a poor experience for the customer, but it can create confusion and extra work for everyone. Ben's experience getting a new phone was the perfect reminder to go audit your automated emails, packaging, and anything else you're sending regularly to make sure you're creating the best experience possible. How many times have you gotten automated emails (or marketing materials of any kind) from brands that are clearly outdated? Not only does it create a poor experience for the customer, but it can create confusion and extra work for everyone. Ben's experien shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     This Expert's Playbook For Generating $5M With Onsite Offers #226 297 297 This Expert's Playbook For Generating $5M With Onsite Offers #226 full c2b3356a-e903-4a70-ab1f-2dabe113936f https://share.transistor.fm/s/e89de836
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    ]]>     Tue, 29 Jun 2021 05:00:00 -0400 Privy Privy 1252 Scott Cunningham and the rest of the Social Lite team work exclusively with Shopify stores that range from $1-$10 million in revenue. And right now, they're working with ~50 stores on their paid ads, automated email sequences, and onsite conversion. Here's his playbook for generating $5M with onsite offers. Scott Cunningham and the rest of the Social Lite team work exclusively with Shopify stores that range from $1-$10 million in revenue. And right now, they're working with ~50 stores on their paid ads, automated email sequences, and onsite conversion. Here' shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Campaigns In The Wild: 2 Ideas You Can Steal For Your Next Promo #225 296 296 Campaigns In The Wild: 2 Ideas You Can Steal For Your Next Promo #225 full 100ab887-7522-413c-a994-e139bb449c12 https://share.transistor.fm/s/e17ac7a4
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    ]]>
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    ]]>     Mon, 28 Jun 2021 05:00:00 -0400 Privy Privy 260 On today's episode, Ben's sharing a couple marketing campaigns he's seen recently that have caught his eye. An amazing ad and the secret behind an email that got his immediate attention. Steal these ideas for your next campaign. On today's episode, Ben's sharing a couple marketing campaigns he's seen recently that have caught his eye. An amazing ad and the secret behind an email that got his immediate attention. Steal these ideas for your next campaign. shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Never Miss Out On A Holiday Again. Here's How. #224 295 295 Never Miss Out On A Holiday Again. Here's How. #224 full 2c581929-7257-4e80-8425-d5dc3a6369c4 https://share.transistor.fm/s/b0017774
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    ]]>     Fri, 25 Jun 2021 05:00:00 -0400 Privy Privy 211 In case you missed it, Prime Day was this week. But if you didn't know Prime Day was happening, you're not alone. That's why on today's episode, Dan's sharing the best way for you to stay on top of upcoming holidays. So you don't miss out on the chance to create a special offer to drive sales ever again. In case you missed it, Prime Day was this week. But if you didn't know Prime Day was happening, you're not alone. That's why on today's episode, Dan's sharing the best way for you to stay on top of upcoming holidays. So you don't miss out on the chance to shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     What Apple's Mail Protection Privacy Means For You #223 294 294 What Apple's Mail Protection Privacy Means For You #223 full 29e3e2e1-34a6-446b-b49f-25e05a202a70 https://share.transistor.fm/s/416e6898
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    ]]>
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    ]]>     Thu, 24 Jun 2021 05:00:00 -0400 Privy Privy 340 Shortly after beating up on the paid advertising industry, Apple announced some privacy changes inside their email app. So we've been getting a lot of questions like, "Does this mean email is dead?" Here's what you need to know about these changes (and why you shouldn't be losing sleep). Shortly after beating up on the paid advertising industry, Apple announced some privacy changes inside their email app. So we've been getting a lot of questions like, "Does this mean email is dead?" Here's what you need to know about these changes (and wh shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales Yes     4 Lessons From 1,438+ Shopify Stores: Results From Our Shopify Store Grader #222 293 293 4 Lessons From 1,438+ Shopify Stores: Results From Our Shopify Store Grader #222 full 5065593d-bd38-4523-b1ec-f50393319301 https://share.transistor.fm/s/3e0afdc3
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    ]]>
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    ]]>     Wed, 23 Jun 2021 05:00:00 -0400 Privy Privy 369 A couple weeks ago, we launched our Shopify Store Grader. And since then, more than 1,400 Shopify store owners have tested their websites. Here's a quick recap of what we've learned so far (including the #1 play you NEED for your store). And remember: if you haven't tried the Shopify Store Grader yet, it's free, it takes 10 seconds to run, and will give you the recommendations you need to improve your store and get more sales. A couple weeks ago, we launched our Shopify Store Grader. And since then, more than 1,400 Shopify store owners have tested their websites. Here's a quick recap of what we've learned so far (including the #1 play you NEED for your store). And remember: if shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     3 Ways Print On Demand Businesses Can Create A Memorable Unboxing Experience #221 292 292 3 Ways Print On Demand Businesses Can Create A Memorable Unboxing Experience #221 full 17efc9e1-af22-487e-9f4d-4bd94347452d https://share.transistor.fm/s/3f80a651
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    ]]>
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    ]]>     Tue, 22 Jun 2021 05:00:00 -0400 Privy Privy 879 How many unboxing experiences do you actually remember? Probably not many...which means there's a huge opportunity to stand out. But in the past, it's been difficult to create a magical unboxing experience if you're a print on demand business. Not anymore. Here are 3 ways you can change that (whether your business is POD or not). How many unboxing experiences do you actually remember? Probably not many...which means there's a huge opportunity to stand out. But in the past, it's been difficult to create a magical unboxing experience if you're a print on demand business. Not anymore shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Today Is Prime Day: Here’s How You Can Capitalize On This $10B+ Event #220 291 291 Today Is Prime Day: Here’s How You Can Capitalize On This $10B+ Event #220 full af446202-160a-4f2a-abb0-a00dac088e48 https://share.transistor.fm/s/6cf6e8ff
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    ]]>
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    ]]>     Mon, 21 Jun 2021 05:00:00 -0400 Privy Privy 284 In 2019, Amazon made $7B on Prime Day. In 2020, that number shot up to $10.4B. The 2021 target? $12.5B. So one thing's for sure. Your customers are in a buying mindset. And there's no reason you can't capitalize on this made up shopping event no matter where you sell your products. Here are a couple ideas. In 2019, Amazon made $7B on Prime Day. In 2020, that number shot up to $10.4B. The 2021 target? $12.5B. So one thing's for sure. Your customers are in a buying mindset. And there's no reason you can't capitalize on this made up shopping event no matter wh shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Standing Out And Creating Loyalty: The Small Touches That Matter #219 290 290 Standing Out And Creating Loyalty: The Small Touches That Matter #219 full af66abe8-be4f-4906-82d2-519b0715354e https://share.transistor.fm/s/ddb63961
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    ]]>
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    ]]>     Fri, 18 Jun 2021 05:00:00 -0400 Privy Privy 210 Your customers could be buying from anyone, but they chose to support your business. And the small details can add up to an amazing experience. So the next time you have personal information about a customer, here's what you can do to stand out and create loyalty. It's super simple and costs almost nothing. Your customers could be buying from anyone, but they chose to support your business. And the small details can add up to an amazing experience. So the next time you have personal information about a customer, here's what you can do to stand out and create shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The “Quiz” Email Play You Can Steal From This Olive Oil Brand #218 289 289 The “Quiz” Email Play You Can Steal From This Olive Oil Brand #218 full ec69b139-d4be-4057-a096-9eca00499a40 https://share.transistor.fm/s/aadf041b
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    ]]>     Thu, 17 Jun 2021 05:00:00 -0400 Privy Privy 732 When Melanie Balke was working with one olive oil brand, she found that people were getting overwhelmed with the options. So she came up with a simple solution to make the decision easier with 1 email. Here's the exact playbook she used. When Melanie Balke was working with one olive oil brand, she found that people were getting overwhelmed with the options. So she came up with a simple solution to make the decision easier with 1 email. Here's the exact playbook she used. shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     A Catalog 20 Years In The Making: Monetizing The Process And Standing Out #217 288 288 A Catalog 20 Years In The Making: Monetizing The Process And Standing Out #217 full 870f0b18-efa8-465c-a3d5-cebe6b0bccee https://share.transistor.fm/s/36d6f6d3
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    ]]>     Wed, 16 Jun 2021 05:00:00 -0400 Privy Privy 882 For 20 years, customers were asking Kevin Stecko for a physical catalog they could hold in their hands. So when it finally made sense for the business with 10,000+ designs, he went for it. Here's a behind-the-scenes look at the process. For 20 years, customers were asking Kevin Stecko for a physical catalog they could hold in their hands. So when it finally made sense for the business with 10,000+ designs, he went for it. Here's a behind-the-scenes look at the process. shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Try This Expert’s Biggest Secret For Acquiring New Customers (Without Breaking The Bank) #216 287 287 Try This Expert’s Biggest Secret For Acquiring New Customers (Without Breaking The Bank) #216 full 801a6947-567d-4a3a-ad2b-78adf601f212 https://share.transistor.fm/s/ce0b5945
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    ]]>     Tue, 15 Jun 2021 05:00:00 -0400 Privy Privy 742 When Juliana Jackson (AKA "The CLV Lady") surveyed 1,200+ Shopify stores, she found that on average, most ecommerce brands lose 75-85% of customers after 1 just order. But what if those customers were actually the secret to unlocking new revenue for your store? Find out how she uses this audience to acquire new customers without spending a fortune. When Juliana Jackson (AKA "The CLV Lady") surveyed 1,200+ Shopify stores, she found that on average, most ecommerce brands lose 75-85% of customers after 1 just order. But what if those customers were actually the secret to unlocking new revenue for your shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How This Librarian Landed 21,440 Sales On Etsy #215 286 286 How This Librarian Landed 21,440 Sales On Etsy #215 full e8591d20-be23-49a0-9e23-2fcaf756f176 https://share.transistor.fm/s/2d4ff5da
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    ]]>     Mon, 14 Jun 2021 05:00:00 -0400 Privy Privy 869 Kristi Taylor is a full time librarian. And she actually launched her side hustle as part of a dare. Well, since then, she's had 21,440 sales on Etsy. Here's how she's grown her business exponentially by focusing on a super specific niche and getting repeat purchases. Oh, and her side hustle brings in more money than her full time gig. Kristi Taylor is a full time librarian. And she actually launched her side hustle as part of a dare. Well, since then, she's had 21,440 sales on Etsy. Here's how she's grown her business exponentially by focusing on a super specific niche and getting repe shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How A Playlist Can Build Trust (And Connections) With Your Customers #214 285 285 How A Playlist Can Build Trust (And Connections) With Your Customers #214 full b121965b-7e31-4176-881b-fa876e72e9e8 https://share.transistor.fm/s/a2b3f452
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    ]]>     Fri, 11 Jun 2021 05:00:00 -0400 Privy Privy 210 If you're always sending promotional emails without ever mixing in content that's just there to help your customers and make them smile, it's going to be really hard to build a relationship. Here's how something as simple as a playlist can help you build a connection and trust with your customers. If you're always sending promotional emails without ever mixing in content that's just there to help your customers and make them smile, it's going to be really hard to build a relationship. Here's how something as simple as a playlist can help you build shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     3 Killer Ideas You Can Steal For Your Next Campaign #213 284 284 3 Killer Ideas You Can Steal For Your Next Campaign #213 full f72d99c7-26da-4549-98e3-3a9bc47ff225 https://share.transistor.fm/s/1d515d90
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    ]]>     Thu, 10 Jun 2021 05:00:00 -0400 Privy Privy 297 Today's episode is all about 3 campaigns Ben has seen recently that he's loved. An abandoned cart subject line he couldn't resist, a brand that nails content marketing, and getting into merch when it's not your main product line. Steal one or all three for your next campaign and watch the results trickle in. Today's episode is all about 3 campaigns Ben has seen recently that he's loved. An abandoned cart subject line he couldn't resist, a brand that nails content marketing, and getting into merch when it's not your main product line. Steal one or all three fo shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Use This 2-Step Playbook To Welcome New Subscribers #212 283 283 Use This 2-Step Playbook To Welcome New Subscribers #212 full 3ba0cc55-62be-4731-b73c-59c54d21fa67 https://share.transistor.fm/s/601659db
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    ]]>     Wed, 09 Jun 2021 05:00:00 -0400 Privy Privy 251 Delivering on the promise you made when your subscribers signed up for your email list is a key part of setting the right tone for your relationship. Use this 2-step playbook to make sure you're building a solid foundation so you're kicking things off on the right foot. Delivering on the promise you made when your subscribers signed up for your email list is a key part of setting the right tone for your relationship. Use this 2-step playbook to make sure you're building a solid foundation so you're kicking things off on shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The Magic Of Giveaways: 3 Brands That Got It Right #211 282 282 The Magic Of Giveaways: 3 Brands That Got It Right #211 full bee55505-4058-414a-adbf-7d71164296ab https://share.transistor.fm/s/1a4810f3
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    ]]>     Tue, 08 Jun 2021 05:00:00 -0400 Privy Privy 264 If you partner with the right brands, giveaways can help you grow your email list significantly. Not to mention boost your social following and drive brand awareness. These 3 brands nailed their giveaways. So take notes and bring in more sales with this not-so-secret play. If you partner with the right brands, giveaways can help you grow your email list significantly. Not to mention boost your social following and drive brand awareness. These 3 brands nailed their giveaways. So take notes and bring in more sales with this n shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The 3-Step SEO Playbook That Drives $162k Every Month #210 281 281 The 3-Step SEO Playbook That Drives $162k Every Month #210 full bb173396-9f51-4492-b2e7-ccd770ed0947 https://share.transistor.fm/s/2014e5d4
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    ]]>     Mon, 07 Jun 2021 05:00:00 -0400 Privy Privy 244 Jason Wong turned 1,800 monthly organic visitors into 27,000 with 3 main tactics. And guess what. The traffic that used to be worth $584/month jumped to a mind-blowing $162k/month. Here's exactly what he did to get there. Jason Wong turned 1,800 monthly organic visitors into 27,000 with 3 main tactics. And guess what. The traffic that used to be worth $584/month jumped to a mind-blowing $162k/month. Here's exactly what he did to get there. shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Surprise! Privy Has Been Acquired By Attentive. Here's What You Need To Know. #209 280 280 Surprise! Privy Has Been Acquired By Attentive. Here's What You Need To Know. #209 full 09e6dd12-c767-4b53-a9fb-3c2db6affa3d https://share.transistor.fm/s/52d6aaf6
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    ]]>     Fri, 04 Jun 2021 05:00:00 -0400 Privy Privy 193 Today is a HUGE day. We are thrilled to be joining one of the fastest growing companies in our space, Attentive. Here's what it means if you're a customer today (and what's in store for the future). Today is a HUGE day. We are thrilled to be joining one of the fastest growing companies in our space, Attentive. Here's what it means if you're a customer today (and what's in store for the future). shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Getting $2M In Revenue: Turning First-Time Buyers Into Repeat Customers #208 279 279 Getting $2M In Revenue: Turning First-Time Buyers Into Repeat Customers #208 full 10801671-a913-4308-8643-2ecd782c758c https://share.transistor.fm/s/c57e56df
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    ]]>     Thu, 03 Jun 2021 05:00:00 -0400 Privy Privy 1108 George Kapernaros has worked with hundreds of ecommerce brands. And on today's episode, he's talking about the exact campaigns he runs with his clients. The best part? This is the exact playbook he used to help one brand drive $2M in revenue. Here's what you need to know. George Kapernaros has worked with hundreds of ecommerce brands. And on today's episode, he's talking about the exact campaigns he runs with his clients. The best part? This is the exact playbook he used to help one brand drive $2M in revenue. Here's what shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     4 Tips For Using Social Proof And Reviews To Convert More First-Time Customers #207 278 278 4 Tips For Using Social Proof And Reviews To Convert More First-Time Customers #207 full ac72861f-a792-4b93-b3c6-69f5b4c7955f https://share.transistor.fm/s/f0981893
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    ]]>     Wed, 02 Jun 2021 05:00:00 -0400 Privy Privy 394 When you're about to buy a product from a brand you've never purchased before, what's the first thing you do? You probably look for reviews from real customers. But it turns out reviews can be used for so much more. Find out what Loox co-ounder & CEO, Yoni Elbaz, has learned from working with thousands of ecommerce stores. When you're about to buy a product from a brand you've never purchased before, what's the first thing you do? You probably look for reviews from real customers. But it turns out reviews can be used for so much more. Find out what Loox co-ounder & CEO, shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Unlocking The Power Influencers: The #1 Thing You Can Do To Get Started ASAP #206 277 277 Unlocking The Power Influencers: The #1 Thing You Can Do To Get Started ASAP #206 full 946872e2-8ac4-4e79-9024-56b9937a1afb https://share.transistor.fm/s/37025bc4
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    ]]>     Tue, 01 Jun 2021 05:00:00 -0400 Privy Privy 824 Most ecommerce brands start with Facebook and Google ads. Which is amazing. But, unfortunately, you don't have much control with either channel. That's why Brett Bernstein, Founder & CEO of Gatsby, figured out how to unlock serious opportunity with influencers. And today, he's sharing his secrets and the #1 thing you can do to get started. Most ecommerce brands start with Facebook and Google ads. Which is amazing. But, unfortunately, you don't have much control with either channel. That's why Brett Bernstein, Founder & CEO of Gatsby, figured out how to unlock serious opportunity with in shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How To Use Your Next Product Launch To Grow Your Text List #205 276 276 How To Use Your Next Product Launch To Grow Your Text List #205 full c938584c-4e19-48b2-9b7b-95a9916c8651 https://share.transistor.fm/s/637a1957
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    ]]>     Fri, 28 May 2021 05:00:00 -0400 Privy Privy 262 Product launches are the perfect time to get your email subscribers to join your text list. And recently, Slate Milk did exactly that. But they also used it to build excitement around their newest product. Get the full breakdown so you can steal their secrets the next time you're announcing something big. Product launches are the perfect time to get your email subscribers to join your text list. And recently, Slate Milk did exactly that. But they also used it to build excitement around their newest product. Get the full breakdown so you can steal their sec shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Allbirds x Adidas: The Ultimate Co-Marketing Play You Have To See #204 275 275 Allbirds x Adidas: The Ultimate Co-Marketing Play You Have To See #204 full a8ebdfd5-0ff9-4a6b-abb8-a364b2a04d1e https://share.transistor.fm/s/5d97d781
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    ]]>     Thu, 27 May 2021 05:00:00 -0400 Privy Privy 269 Collaborations with other brands are an amazing way to expand your reach. Well, that's exactly what Allbirds and Adidas, two megabrands, are doing with their latest launch. And it's the ultimate co-marketing playbook you need to see. Because no matter what size your business is, collaborations are something you can run to boost your audience and sell more product. Collaborations with other brands are an amazing way to expand your reach. Well, that's exactly what Allbirds and Adidas, two megabrands, are doing with their latest launch. And it's the ultimate co-marketing playbook you need to see. Because no matter wha shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Boost Your Organic Traffic With This Simple Trick #203 274 274 Boost Your Organic Traffic With This Simple Trick #203 full a5f43207-c114-4327-ac7c-4c7978dd4021 https://share.transistor.fm/s/c61bc318
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    ]]>     Wed, 26 May 2021 05:00:00 -0400 Privy Privy 253 Which would you prefer: a random coupon website getting traffic related to your business or driving these high intent shoppers to your own store? The answer is simple. And this founder figured out exactly how to hijack the traffic from coupon sites and get shoppers looking for discount codes back on his store. Here's how. Which would you prefer: a random coupon website getting traffic related to your business or driving these high intent shoppers to your own store? The answer is simple. And this founder figured out exactly how to hijack the traffic from coupon sites and ge shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Introducing The Shopify Store Grader: 15 Seconds To A Better, More Profitable Business #202 273 273 Introducing The Shopify Store Grader: 15 Seconds To A Better, More Profitable Business #202 full e45dc965-8520-419f-9173-8d830b1e6dd0 https://share.transistor.fm/s/d7f2864a
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    ]]>     Tue, 25 May 2021 05:00:00 -0400 Privy Privy 210 Today's the day. Our Shopify Store Grader is officially here. And you can try it for FREE now to get tips to improve your Shopify store in just 15 seconds. Yes, it's that easy. Submit your store and find out how to drive more sales and build a better business. Today's the day. Our Shopify Store Grader is officially here. And you can try it for FREE now to get tips to improve your Shopify store in just 15 seconds. Yes, it's that easy. Submit your store and find out how to drive more sales and build a better busi shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The Most Successful Cart Saver Ben Has Ever Seen: How One Brand Gets A 73% Order Rate #201 272 272 The Most Successful Cart Saver Ben Has Ever Seen: How One Brand Gets A 73% Order Rate #201 full 540b0540-a447-4b2b-8fe6-5ead559db618 https://share.transistor.fm/s/c350c2fa
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    ]]>     Mon, 24 May 2021 05:00:00 -0400 Privy Privy 858 Zak Cassady-Dorion has worked with hundreds of ecommerce businesses. So when Saratoga Olive Oil Company came and asked him to help grow their business, obviously Zak was game. And it turns out Zak actually ended up setting up the most successful cart saver Ben has ever seen. It has a 21% signup rate and a 73% order rate. Here's how it works. Zak Cassady-Dorion has worked with hundreds of ecommerce businesses. So when Saratoga Olive Oil Company came and asked him to help grow their business, obviously Zak was game. And it turns out Zak actually ended up setting up the most successful cart save shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Back to Basics #10: How To Write A Winning Subject Line: The 5 Laws You Need To Follow 270 270 Back to Basics #10: How To Write A Winning Subject Line: The 5 Laws You Need To Follow full e6615812-d006-47e2-8a78-07b04d91fed0 https://share.transistor.fm/s/fce16fa1
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    ]]>     Fri, 21 May 2021 05:05:00 -0400 Privy Privy 408 You spent forever coming up with the perfect email to send to your subscribers. Time to slap on a subject line and call it a day, right? Wrong. If you don't pique readers' interest as they're skimming through their inbox, they'll never read your email anyway. And guess what: The more people who actually open your email, the more $ you're going to generate. Here are 5 secrets to help you right a killer subject line for your next email. You spent forever coming up with the perfect email to send to your subscribers. Time to slap on a subject line and call it a day, right? Wrong. If you don't pique readers' interest as they're skimming through their inbox, they'll never read your email any shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     66 Subject Line Ideas To Get Subscribers To Open Your Emails #200 271 271 66 Subject Line Ideas To Get Subscribers To Open Your Emails #200 full ecee69b5-983a-42dd-a01e-96df5ec2b7ac https://share.transistor.fm/s/e1bc3ca5
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    ]]>     Fri, 21 May 2021 05:00:00 -0400 Privy Privy 254 You can spend hours writing what you think is the perfect email. But if your subject line doesn’t stand out enough to get your subscribers to open, it’s not going to matter. So we actually put together 66 subject line examples from real emails we’ve seen that you can steal for your business. Because we want to help you use email to get more sales for your store. But really before you can make that happen, you need to write a killer subject line to get your subscribers to open. You can spend hours writing what you think is the perfect email. But if your subject line doesn’t stand out enough to get your subscribers to open, it’s not going to matter. So we actually put together 66 subject line examples from real emails we’ve seen shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Back to Basics #9: Getting Started With Email Segmentation: The 3 Groups You Should Be Thinking About First 268 268 Back to Basics #9: Getting Started With Email Segmentation: The 3 Groups You Should Be Thinking About First full 9dda893c-5b6c-465d-b705-b7ef6a4f61cb https://share.transistor.fm/s/51f1a3f7
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    ]]>     Thu, 20 May 2021 05:05:00 -0400 Privy Privy 411 Segmentation is one of the most powerful things you can do when it comes to email marketing. But there are so many different groups of customers to think about when you're just getting started. So here are 3 groups of customers you should consider from the very beginning. Because the more specific you can get in your email campaigns, the better they're going to convert – which means more $. Segmentation is one of the most powerful things you can do when it comes to email marketing. But there are so many different groups of customers to think about when you're just getting started. So here are 3 groups of customers you should consider from th shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     A Killer Founder Letter And A Collection Page You've Gotta See #199 269 269 A Killer Founder Letter And A Collection Page You've Gotta See #199 full 1c66aba9-f074-439e-b47b-8d190b0856c9 https://share.transistor.fm/s/063f4c99
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    ]]>     Thu, 20 May 2021 05:00:00 -0400 Privy Privy 305 We talk a lot about story and why it’s so important for your business on Ecommerce Marketing School. And founder letters are the perfect place to share your story. But recently, a sustainable women's clothing brand took their letter to another level. Their latest launch is something that can inspire your next collection no matter what you sell. We talk a lot about story and why it’s so important for your business on Ecommerce Marketing School. And founder letters are the perfect place to share your story. But recently, a sustainable women's clothing brand took their letter to another level. Thei shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Back to Basics #8: 3 High-Performing Purchase Follow-Up Emails You’ve Gotta Try 267 267 Back to Basics #8: 3 High-Performing Purchase Follow-Up Emails You’ve Gotta Try full de492661-2b57-4a73-80fc-c3b32b03f69d https://share.transistor.fm/s/c6b5bce5
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    ]]>     Wed, 19 May 2021 05:05:00 -0400 Privy Privy 262 Back for Day 3 of our Back to Basics mini-series. And on today’s episode we’re gonna talk about a little secret for building excitement and keeping your customers engaged after they’ve placed an order. Post-purchase emails. They’re really simple and make a HUGE difference. And by the way, because your customers are expecting to hear from you, these emails get a TON of engagement. Here are 3 purchase follow-up emails you've gotta try. Back for Day 3 of our Back to Basics mini-series. And on today’s episode we’re gonna talk about a little secret for building excitement and keeping your customers engaged after they’ve placed an order. Post-purchase emails. They’re really simple and make shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     8x Monthly Sales And Have An Impact With Your Story Like This Brand #198 266 266 8x Monthly Sales And Have An Impact With Your Story Like This Brand #198 full 8e179f61-ff4a-40ff-a561-9abb46a3335e https://share.transistor.fm/s/b4d357cc
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    ]]>     Wed, 19 May 2021 05:00:00 -0400 Privy Privy 1142 A few weeks ago, Ben had a chance to sit down with Shopify's Harley Finkelstein. And Harley emphasized the power of story. Immediately, Ben thought of Baraka Shea Butter. So on today's episode, Wayne Dunn, the co-founder of Baraka Shea Butter is sharing how they use story to drive sales and build a socially responsible business. Find out how they've been able to 8x monthly sales by leaning into their story. A few weeks ago, Ben had a chance to sit down with Shopify's Harley Finkelstein. And Harley emphasized the power of story. Immediately, Ben thought of Baraka Shea Butter. So on today's episode, Wayne Dunn, the co-founder of Baraka Shea Butter is sharing h shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Back to Basics #7: This Reminder Can Boost Your Coupon Redemption Rate to 30%+ 264 264 Back to Basics #7: This Reminder Can Boost Your Coupon Redemption Rate to 30%+ full 43b4eca7-3b89-4195-b8b7-e7d1ca98b492 https://share.transistor.fm/s/a581754b
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    ]]>     Tue, 18 May 2021 05:05:00 -0400 Privy Privy 243 It’s Day 2 of our email marketing Back to Basics series and today’s episode is all about a secret trick for increasing first-time orders with 1 email. Because if you offer a welcome discount on your store, you probably see ~15% redemption rate on your coupon code. But what if you could set up an automated email 1 time to increase your redemption rate to more than 30%? It'd be a no-brainer, wouldn't it? Well, here's the secret to making it happen. It’s Day 2 of our email marketing Back to Basics series and today’s episode is all about a secret trick for increasing first-time orders with 1 email. Because if you offer a welcome discount on your store, you probably see ~15% redemption rate on your cou shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Launch Your Next $$ Driving Campaign In A Few Clicks. Here's How. #197 265 265 Launch Your Next $$ Driving Campaign In A Few Clicks. Here's How. #197 full e3260349-622c-4557-8bd6-d461d0933369 https://share.transistor.fm/s/5f36db5c
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    ]]>     Tue, 18 May 2021 05:00:00 -0400 Privy Privy 208 Privy has everything you need to drive more sales on your store. And we just launched a brand new way to help you launch your next revenue-driving campaigns in just a few clicks. So you can spend less time setting up your campaigns and more time growing your business. Oh, and we're announcing something special on today's episode. If you're a podcast junkie, you're not gonna want to miss it. Privy has everything you need to drive more sales on your store. And we just launched a brand new way to help you launch your next revenue-driving campaigns in just a few clicks. So you can spend less time setting up your campaigns and more time growing y shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Back to Basics #6: The 3 Types Of Automated Emails That Will Help You Make $ While You Sleep 263 263 Back to Basics #6: The 3 Types Of Automated Emails That Will Help You Make $ While You Sleep full 2950ccf9-a532-4a67-965e-cb7ffda69a5c https://share.transistor.fm/s/0e7556c1
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    ]]>     Mon, 17 May 2021 10:17:36 -0400 Privy Privy 331 Every day this week, on top of our regular episodes, we're going back to the basics. Which means we dug through the archive of nearly 200 episodes to bring back 5 can't-miss episodes. This week's Back to Basics series is all about email marketing. Automating your emails is one of the most powerful things you can do for your ecommerce brand. But it can feel daunting. That's why most people start out with newsletters. But the ROI on automated emails is SO much higher. Here are the 3 types of automated emails you need to start making money while you sleep (or take time off, or cook dinner, or play with your kids...). Every day this week, on top of our regular episodes, we're going back to the basics. Which means we dug through the archive of nearly 200 episodes to bring back 5 can't-miss episodes. This week's Back to Basics series is all about email marketing. Automat shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Winning Through Events And Community: How This Brands Gets It Right #196 262 262 Winning Through Events And Community: How This Brands Gets It Right #196 full 91d2945c-6a12-4c27-912e-cc35efa5a7ad https://share.transistor.fm/s/54bbc3ba
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    ]]>     Mon, 17 May 2021 05:00:00 -0400 Privy Privy 874 Tom Worcester is the Founder of Lunchbox Packs, a bag brand for festival goers. And after losing big bucks on Facebook Ads, he shifted his approach to a community-driven, in person model. Today, they have tens of thousands of members in their community and their supporters have become their most valuable salespeople. Here's how. Tom Worcester is the Founder of Lunchbox Packs, a bag brand for festival goers. And after losing big bucks on Facebook Ads, he shifted his approach to a community-driven, in person model. Today, they have tens of thousands of members in their community an shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The Top 3 Plays For Home & Furniture Brands (That We Stole From Thousands Of Customers) #195 261 261 The Top 3 Plays For Home & Furniture Brands (That We Stole From Thousands Of Customers) #195 full 737da761-d61a-4ee8-9f7e-c481212c0f71 https://share.transistor.fm/s/783b00d4
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    ]]>     Fri, 14 May 2021 05:00:00 -0400 Privy Privy 372 We work with thousands of ecommerce brands...and there are a handful of top industries we want to break down for you. So today, Dan Murphy from our marketing team, is sharing the top 3 plays every home and furniture brand needs to run. He spent months looking at customer data and pulling these together, so I promise you'll want to take notes. No matter what you sell. We work with thousands of ecommerce brands...and there are a handful of top industries we want to break down for you. So today, Dan Murphy from our marketing team, is sharing the top 3 plays every home and furniture brand needs to run. He spent months loo shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How This Brand Drives More Than 25% Of Traffic With Their Blog #194 260 260 How This Brand Drives More Than 25% Of Traffic With Their Blog #194 full 7a27c6b4-7c24-485c-a746-2e29cd485dfc https://share.transistor.fm/s/2a22749b
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    ]]>     Thu, 13 May 2021 05:00:00 -0400 Privy Privy 867 Like so many founders in the early days, Alyssa Kaplan is building The Scrunchie Club on top of working a full time job. And her content strategy has been a huge part of The Scrunchie Club's success story so far. Here's how she gets more than 25% of traffic from her blog posts. Like so many founders in the early days, Alyssa Kaplan is building The Scrunchie Club on top of working a full time job. And her content strategy has been a huge part of The Scrunchie Club's success story so far. Here's how she gets more than 25% of traff shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     This Pillow Brand Gets A 12% Signup Rate (Without Giving Up Extra Fields) #193 259 259 This Pillow Brand Gets A 12% Signup Rate (Without Giving Up Extra Fields) #193 full d3716b11-e106-4f10-bfc7-c8738d80a0f9 https://share.transistor.fm/s/a1ca56e1
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    ]]>     Wed, 12 May 2021 05:00:00 -0400 Privy Privy 962 Often times, when you add extra fields to your forms, you'll see a drop in conversion. But Will Laurenson has found that when visitors understand why you're asking for that additional information (and that it means they'll have a better experience), they're actually more than happy to give it to you. Here's how one pillow brand he works with gets a 12% signup rate without giving up the extra fields they need to create a personalized experience for their visitors. Often times, when you add extra fields to your forms, you'll see a drop in conversion. But Will Laurenson has found that when visitors understand why you're asking for that additional information (and that it means they'll have a better experience), they' shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How Jambys Created 4 Super Bowl Quality Ads In A Single Day #192 258 258 How Jambys Created 4 Super Bowl Quality Ads In A Single Day #192 full 4ddb0395-ba46-4c67-b459-9f8064d5cee6 https://share.transistor.fm/s/5db54610
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    ]]>     Tue, 11 May 2021 05:00:00 -0400 Privy Privy 1682 In the first 5 days of launching, Jambys sold 1,000 pairs. Then, at the beginning of the pandemic, they couldn't get any product for 6 months. Which meant they got to know their existing customers *really* well. So when it came time to produce high-quality, pro-level ads, their team understood the messaging that would resonate. And on today's episode, Jambys co-founder, Andrew Goble, breaks down 4 Super Bowl quality ads they created in a single day. Here's a behind-the-scenes look at the whole process. In the first 5 days of launching, Jambys sold 1,000 pairs. Then, at the beginning of the pandemic, they couldn't get any product for 6 months. Which meant they got to know their existing customers *really* well. So when it came time to produce high-qualit shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Using GIFs To Drive Sales For Your Store (And 2 Brands To Inspire You) #191 257 257 Using GIFs To Drive Sales For Your Store (And 2 Brands To Inspire You) #191 full 75501d32-cea2-489e-91d8-eaa39d9966e3 https://share.transistor.fm/s/a4a344f3
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    ]]>     Mon, 10 May 2021 05:00:00 -0400 Privy Privy 273 Unlike regular static photos, GIFs incorporate motion to create an eye-catching experience that brings your products to life. These 2 brands are using GIFs in totally different ways, but will inspire you to test them out for your own store. Get more attention and drive more sales using GIFs. Unlike regular static photos, GIFs incorporate motion to create an eye-catching experience that brings your products to life. These 2 brands are using GIFs in totally different ways, but will inspire you to test them out for your own store. Get more atten shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The Top 3 Plays For Sports & Fitness Brands (That We Stole From Thousands Of Customers) #190 256 256 The Top 3 Plays For Sports & Fitness Brands (That We Stole From Thousands Of Customers) #190 full 0ee7f473-fdb2-4142-a14d-f012c4e5631a https://share.transistor.fm/s/04307942
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    ]]>     Fri, 07 May 2021 05:00:00 -0400 Privy Privy 405 We work with thousands of ecommerce brands...and there are a handful of top industries we want to break down for you. So today, Dan Murphy from our marketing team, is sharing the top 3 plays every sports and fitness brand needs to run. He spent months looking at customer data and pulling these together, so I promise you'll want to take notes. No matter what you sell. We work with thousands of ecommerce brands...and there are a handful of top industries we want to break down for you. So today, Dan Murphy from our marketing team, is sharing the top 3 plays every sports and fitness brand needs to run. He spent months loo shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How This Husband And Wife Duo Built A 7-Figure Business Being Hyper Specific #189 255 255 How This Husband And Wife Duo Built A 7-Figure Business Being Hyper Specific #189 full 5041b682-5770-4f76-93d9-06cb96860bed https://share.transistor.fm/s/9a1ea8ef
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    ]]>     Thu, 06 May 2021 05:00:00 -0400 Privy Privy 1009 When you think of 7-figure ecommerce brands, you're probably not thinking of cat backpacks. But Emily and her husband, Ian, built a successful business by leaning into a specific niche and creating a community of raving fans. Listen to their story and find out how they've grown 50% year over year. When you think of 7-figure ecommerce brands, you're probably not thinking of cat backpacks. But Emily and her husband, Ian, built a successful business by leaning into a specific niche and creating a community of raving fans. Listen to their story and fin shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How To Get Started With Paid Advertising In 3 Steps: Lessons From $75M Spent #188 254 254 How To Get Started With Paid Advertising In 3 Steps: Lessons From $75M Spent #188 full f6d7299b-2f5b-481c-afb4-d350971b2dd0 https://share.transistor.fm/s/56a38107
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    ]]>     Wed, 05 May 2021 05:00:00 -0400 Privy Privy 1203 Dara Denney learned paid social for her own business that ended up crashing and burning. But since then, she's spent $75M on paid advertising helping other brands scale their ads and bring in sales for their stores. And today, she's sharing exactly how she would get started if she had never run ads before. Get her exact playbook. Dara Denney learned paid social for her own business that ended up crashing and burning. But since then, she's spent $75M on paid advertising helping other brands scale their ads and bring in sales for their stores. And today, she's sharing exactly how sh shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How A Maine Fisherman Launched A Shopify Store Off The Back Of His TikTok Success #187 253 253 How A Maine Fisherman Launched A Shopify Store Off The Back Of His TikTok Success #187 full aaca9ed7-5652-4891-a20a-b3e9c654636c https://share.transistor.fm/s/a1849b78
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    ]]>     Tue, 04 May 2021 05:00:00 -0400 Privy Privy 997 When Jacob Knowles started posting videos on TikTok, he had no idea just how much attention they were going to get. After millions of views and pressure from his followers to sell his lobsters online, he launched a Shopify store. That's the power of an engaged audience. Here's his story. When Jacob Knowles started posting videos on TikTok, he had no idea just how much attention they were going to get. After millions of views and pressure from his followers to sell his lobsters online, he launched a Shopify store. That's the power of an en shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Map Out The Next 90 Days Of Holidays For Your Brand #186 252 252 Map Out The Next 90 Days Of Holidays For Your Brand #186 full 11fc625a-071b-4b61-9307-bc23d63782f1 https://share.transistor.fm/s/b72b2116
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    ]]>     Mon, 03 May 2021 05:00:00 -0400 Privy Privy 127 It's no secret. Holidays (no matter how small they are) can be an amazing reason to come up with offers to drive sales for your business. And the next 90 days are packed with holidays you should be thinking about. So sit down and map out the holidays that make sense for your brand. It's no secret. Holidays (no matter how small they are) can be an amazing reason to come up with offers to drive sales for your business. And the next 90 days are packed with holidays you should be thinking about. So sit down and map out the holidays that shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Back to Basics #5: The 3-Email Abandoned Cart Playbook That Helped One Brand Recover $100,000+ 250 250 Back to Basics #5: The 3-Email Abandoned Cart Playbook That Helped One Brand Recover $100,000+ full 2c2f494d-9434-4ee9-b8dd-70ad874d279a https://share.transistor.fm/s/f9a1772d
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    ]]>     Fri, 30 Apr 2021 05:05:00 -0400 Privy Privy 184 Abandoned cart emails can help you save up to 20% of carts that get left behind. And this is the exact series one long-time customer has used to recover more than $100k in sales. 3 emails in 48 hours. Here's how you can start saving more abandoned carts while you sleep. Abandoned cart emails can help you save up to 20% of carts that get left behind. And this is the exact series one long-time customer has used to recover more than $100k in sales. 3 emails in 48 hours. Here's how you can start saving more abandoned carts w shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How To Be Sensitive During Holidays Like Mother's Day (And A Brand That Got It Right) #185 251 251 How To Be Sensitive During Holidays Like Mother's Day (And A Brand That Got It Right) #185 full ab2bf50e-2c5b-4bf4-a244-d6617f879c1c https://share.transistor.fm/s/6536368e
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    ]]>     Fri, 30 Apr 2021 05:00:00 -0400 Privy Privy 154 So you probably already know that holidays like Mother’s Day are a great time to send emails and promote your products to your subscribers if it makes sense. But what you might not be thinking about is how hard a holiday like Mother’s Day might be for some of the people on your list. This is how one brand allowed subscribers to "opt out" of Mother's Day communication. So you probably already know that holidays like Mother’s Day are a great time to send emails and promote your products to your subscribers if it makes sense. But what you might not be thinking about is how hard a holiday like Mother’s Day might be for som shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Back To Basics #4: Don't Sleep On Cart Savers...How To Reduce Cart Abandonment By 10% 248 248 Back To Basics #4: Don't Sleep On Cart Savers...How To Reduce Cart Abandonment By 10% full f2f5dadd-31f4-4110-a055-c0b2948e062e https://share.transistor.fm/s/7af47f2e
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    ]]>     Thu, 29 Apr 2021 05:05:00 -0400 Privy Privy 246 So in case you missed it, this week we’re bringing back a handful of episodes from the archives for our Back to Basics series. So far, we’ve talked about: the popup playbook that will help you convert 5% of visitors, the conversion rate benchmarks you need to know to make sure you’re on track, and why tabs are a total secret weapon. And today we’re talking about cart savers. Here's what you need to know. So in case you missed it, this week we’re bringing back a handful of episodes from the archives for our Back to Basics series. So far, we’ve talked about: the popup playbook that will help you convert 5% of visitors, the conversion rate benchmarks you nee shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     3 High-Performing Purchase Follow-Up Emails You’ve Gotta Try #184 249 249 3 High-Performing Purchase Follow-Up Emails You’ve Gotta Try #184 full 7ff7ae40-e504-4c1f-aa44-47b64266a215 https://share.transistor.fm/s/8f9ab487
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    ]]>     Thu, 29 Apr 2021 05:00:00 -0400 Privy Privy 273 Building excitement and keeping your customers engaged after they place their order is incredibly important. And your post-purchase emails are the PERFECT place to do it. Here are 3 high-performing purchase follow-up emails you can use for your brand. And by the way, because your customers are expecting to hear from you, these emails get a TON of engagement. Building excitement and keeping your customers engaged after they place their order is incredibly important. And your post-purchase emails are the PERFECT place to do it. Here are 3 high-performing purchase follow-up emails you can use for your brand. And shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Back To Basics #3: Why You Should Be Using Tabs With Your Popups (How One Brand Got An Extra 1k Subscribers In 30 Days) 246 246 Back To Basics #3: Why You Should Be Using Tabs With Your Popups (How One Brand Got An Extra 1k Subscribers In 30 Days) full f7289bfa-ae08-41f7-a7d4-a69269f674cb https://share.transistor.fm/s/64310b6d
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    ]]>     Wed, 28 Apr 2021 05:05:00 -0400 Privy Privy 318 Back for Day 3 of our Back to Basics mini-series. And on today’s episode we’re gonna talk about a little secret for getting more signups with your popups. It’s really simple and makes a HUGE difference. Just ask Jason Wong. It helped him get an extra 1k signups in 30 days. Back for Day 3 of our Back to Basics mini-series. And on today’s episode we’re gonna talk about a little secret for getting more signups with your popups. It’s really simple and makes a HUGE difference. Just ask Jason Wong. It helped him get an extra 1k s shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The Power Of An Engaged Community: How This Mission-Driven Brand Has An Impact #183 247 247 The Power Of An Engaged Community: How This Mission-Driven Brand Has An Impact #183 full db2a664b-8a46-4afa-938d-d06cd17bda7c https://share.transistor.fm/s/bddd573f
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    ]]>     Wed, 28 Apr 2021 05:00:00 -0400 Privy Privy 1400 Creative Action Network is a community of artists and advocates making art with purpose. And last year they hit $1M+ in sales by doubling and tripling down on that community. Here's how they did it. Creative Action Network is a community of artists and advocates making art with purpose. And last year they hit $1M+ in sales by doubling and tripling down on that community. Here's how they did it. shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Back To Basics #2: What’s A Good Conversion Rate? Benchmarks From Millions Of Online Shoppers 244 244 Back To Basics #2: What’s A Good Conversion Rate? Benchmarks From Millions Of Online Shoppers full 2d7e3c75-0145-4ae4-86e2-cb1724cdf919 https://share.transistor.fm/s/630b417f
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    ]]>     Tue, 27 Apr 2021 05:05:00 -0400 Privy Privy 231 It's day 2 of our Back to Basics mini series, where we bring back episodes from the archives to makes sure you're caught up on the foundational stuff. And today's episode is all about the conversion rate benchmarks you need to know about. So you know where you stand and how to improve. It's day 2 of our Back to Basics mini series, where we bring back episodes from the archives to makes sure you're caught up on the foundational stuff. And today's episode is all about the conversion rate benchmarks you need to know about. So you know wher shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Drive More First-Time Sales With Your Newsletters Using This Segmentation Hack #182 245 245 Drive More First-Time Sales With Your Newsletters Using This Segmentation Hack #182 full a5f37e9e-96d0-4e96-bc97-1f46c450be21 https://share.transistor.fm/s/e34b0bc2
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    ]]>     Tue, 27 Apr 2021 05:00:00 -0400 Privy Privy 278 Segmentation helps you send more relevant messages to your subscribers. But it doesn't have to be complicated or overwhelming. One Privy customer used a super simple segmentation hack to generate $3k in sales with just 2 emails. Here's the exact playbook they used (I promise it's one you can steal). Segmentation helps you send more relevant messages to your subscribers. But it doesn't have to be complicated or overwhelming. One Privy customer used a super simple segmentation hack to generate $3k in sales with just 2 emails. Here's the exact playbook shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Back To Basics #1: The Welcome Popup Playbook That Will Help You Convert 5% Of Traffic 243 243 Back To Basics #1: The Welcome Popup Playbook That Will Help You Convert 5% Of Traffic full 8f5028e8-530e-40e1-adef-c4550430ff1e https://share.transistor.fm/s/f3766a6a
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    ]]>     Mon, 26 Apr 2021 05:05:00 -0400 Privy Privy 434 Every day this week, on top of our regular episodes, we're going back to the basics. Which means we dug through the archive of nearly 200 episodes to bring back 5 can't-miss episodes. Today's episode is all about welcome popups. Here's the exact playbook that will help you convert 5% of your site traffic into email subscribers. So you can get more sales for your business. Every day this week, on top of our regular episodes, we're going back to the basics. Which means we dug through the archive of nearly 200 episodes to bring back 5 can't-miss episodes. Today's episode is all about welcome popups. Here's the exact playbook shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     This Launch Went Viral. Here's How. #181 242 242 This Launch Went Viral. Here's How. #181 full 4d3b8ca3-30b0-4b4e-ab5d-b495ac4e7335 https://share.transistor.fm/s/58fb8148
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    ]]>     Mon, 26 Apr 2021 05:00:00 -0400 Privy Privy 292 You know when something is so good people can't help but share it? That's exactly what happened with Poolside FM's recent sunscreen launch. It took Twitter by storm and leaned hard into entertainment and nostalgia. Here's why it was such an amazing launch. You know when something is so good people can't help but share it? That's exactly what happened with Poolside FM's recent sunscreen launch. It took Twitter by storm and leaned hard into entertainment and nostalgia. Here's why it was such an amazing launch shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     5 Reasons Your Shopify Store Needs A Quiz #180 241 241 5 Reasons Your Shopify Store Needs A Quiz #180 full 118d32b9-a02c-4a81-901f-8a90dae46798 https://share.transistor.fm/s/1598819b
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    ]]>     Fri, 23 Apr 2021 05:00:00 -0400 Privy Privy 230 Recently, I found a new skincare brand and came across their quiz to help me find the right products. And you know what? I ended up buying every product they recommended. And it turns out quizzes have a ton of benefits at every stage of the buyer's journey. Here are 5 reasons you need a quiz for your Shopify store. Recently, I found a new skincare brand and came across their quiz to help me find the right products. And you know what? I ended up buying every product they recommended. And it turns out quizzes have a ton of benefits at every stage of the buyer's journe shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     3 Ways To Make Your Shopify Store More Sustainable #179 240 240 3 Ways To Make Your Shopify Store More Sustainable #179 full ecaa823e-8928-479f-8fa4-641cf432d953 https://share.transistor.fm/s/ce398405
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    ]]>     Thu, 22 Apr 2021 05:00:00 -0400 Privy Privy 507 Today's Earth Day. So it's fitting that today's guest is going to talk about what it takes to make your Shopify store more sustainable. Dane Baker is the co-founder & CEO of EcoCart. EcoCart gives your customers an eco friendly option at checkout. They've helped offset more than 25 million lbs of CO2 and saved 848,000 trees. Here are Dane's tips for making your Shopify store more sustainable this Earth Day (and beyond). Today's Earth Day. So it's fitting that today's guest is going to talk about what it takes to make your Shopify store more sustainable. Dane Baker is the co-founder & CEO of EcoCart. EcoCart gives your customers an eco friendly option at checkout. The shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Building Printful From The Ground Up: The Journey To 1 Million Orders A Month #178 239 239 Building Printful From The Ground Up: The Journey To 1 Million Orders A Month #178 full 0b8a1e95-5a7f-461a-9c21-6c81273085e4 https://share.transistor.fm/s/a7607074
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    ]]>     Wed, 21 Apr 2021 05:00:00 -0400 Privy Privy 1095 Davis Siksnans is the co-founder & CEO of Printful, a print on demand business. And like many founders, he came up with the idea for Printful to solve his own problem. Today, they're printing and shipping 1 million orders every single month. Here's what he's learned along the way – including products that are crushing it right now and how they're going to prep for the holiday season. Davis Siksnans is the co-founder & CEO of Printful, a print on demand business. And like many founders, he came up with the idea for Printful to solve his own problem. Today, they're printing and shipping 1 million orders every single month. Here's wh shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How To Position Your Product (And 1 Brand That Gets It Right) #177 238 238 How To Position Your Product (And 1 Brand That Gets It Right) #177 full b1da141a-2337-488d-890b-05f76d9b75e6 https://share.transistor.fm/s/722546cf
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    ]]>     Tue, 20 Apr 2021 05:00:00 -0400 Privy Privy 272 You know when you come across a brand's website and you can't believe how good it is? That's what you want customers to feel the second they land on your site. Find out how this 1-product brand is getting their positioning right. You know when you come across a brand's website and you can't believe how good it is? That's what you want customers to feel the second they land on your site. Find out how this 1-product brand is getting their positioning right. shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     A Masterclass In Storytelling With Shopify’s Harley Finkelstein #176 237 237 A Masterclass In Storytelling With Shopify’s Harley Finkelstein #176 full 2a441406-258e-4ab8-8c07-aba93de7e016 https://share.transistor.fm/s/06696e53
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    ]]>     Mon, 19 Apr 2021 05:00:00 -0400 Privy Privy 1606 Surprise! Today's episode features a VERY special guest. Harley Finkelstein is the President of Shopify. And he's one of the best storytellers out there. And on today's episode, he's giving an absolute masterclass on what it takes to craft a timeless story that resonates with your audience. Here's what you need to know. Surprise! Today's episode features a VERY special guest. Harley Finkelstein is the President of Shopify. And he's one of the best storytellers out there. And on today's episode, he's giving an absolute masterclass on what it takes to craft a timeless stor shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The Top 3 Plays For Jewelry Brands (That We Stole From Thousands Of Customers) #175 236 236 The Top 3 Plays For Jewelry Brands (That We Stole From Thousands Of Customers) #175 full a501cf3d-4bdc-4e67-9b82-1f78fdfecdc1 https://share.transistor.fm/s/de605b7c
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    ]]>     Fri, 16 Apr 2021 05:00:00 -0400 Privy Privy 349 We work with thousands of ecommerce brands...and there are a handful of top industries we want to break down for you. So today, Dan Murphy from our marketing team, is sharing the top 3 plays every jewelry brand needs to run. He spent months looking at customer data and pulling these together, so I promise you'll want to take notes. Even if you don't have a jewelry brand. We work with thousands of ecommerce brands...and there are a handful of top industries we want to break down for you. So today, Dan Murphy from our marketing team, is sharing the top 3 plays every jewelry brand needs to run. He spent months looking at cus shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How To Make $$ Live-Selling: This Founder Gets Most Of Her Revenue With Live Sales #174 235 235 How To Make $$ Live-Selling: This Founder Gets Most Of Her Revenue With Live Sales #174 full 3731ddd6-7972-458b-bb0a-d729be6d1f08 https://share.transistor.fm/s/52efa07c
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    ]]>     Thu, 15 Apr 2021 05:00:00 -0400 Privy Privy 624 Remember QVC? Yep. The TV program that encourages you to buy products on demand. Well, Misha Lam started to do something similar for her jewelry line about a year ago on Facebook and Instagram. And guess what. Today, she gets two thirds of her revenue this way. Here's how it works. Remember QVC? Yep. The TV program that encourages you to buy products on demand. Well, Misha Lam started to do something similar for her jewelry line about a year ago on Facebook and Instagram. And guess what. Today, she gets two thirds of her revenue thi shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How This Expert Captures Emails AND Phone Numbers Without Impacting Conversion Rate #173 234 234 How This Expert Captures Emails AND Phone Numbers Without Impacting Conversion Rate #173 full cd56bfdf-38f5-4379-bf07-29ad3a11e778 https://share.transistor.fm/s/5b16f44f
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    ]]>     Wed, 14 Apr 2021 05:00:00 -0400 Privy Privy 766 Typically, the more information you ask for from your visitors, the bigger the drop-off will be. But Julien Normand and the team at Pilothouse came up with a genius way to solve that and capture email addresses and phone numbers from site visitors. Here's how they do it while maintaining a best-in-class conversion rate. Typically, the more information you ask for from your visitors, the bigger the drop-off will be. But Julien Normand and the team at Pilothouse came up with a genius way to solve that and capture email addresses and phone numbers from site visitors. Here's shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Turning A Side Hustle Into A Full Time Gig: How This 1-Year Old Brand Beat 2020 Sales In A Single Month #172 233 233 Turning A Side Hustle Into A Full Time Gig: How This 1-Year Old Brand Beat 2020 Sales In A Single Month #172 full feeb1504-3d33-48ca-a815-1a9ac2f225c8 https://share.transistor.fm/s/abe2f096
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    ]]>     Tue, 13 Apr 2021 05:00:00 -0400 Privy Privy 759 Today's episode is a bittersweet one. If you're a longtime listener, you're probably familiar with Connor from our marketing team. He's the side hustle king. But after practicing what Ben has been preaching over the last year, it's time for Connor to spread his wings and focus on growing his ecommerce businesses full time. Here's how he knew it was time. Today's episode is a bittersweet one. If you're a longtime listener, you're probably familiar with Connor from our marketing team. He's the side hustle king. But after practicing what Ben has been preaching over the last year, it's time for Connor to spre shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The Dos And Don'ts Of Print Advertising: Lessons From A 7-Figure Founder #171 232 232 The Dos And Don'ts Of Print Advertising: Lessons From A 7-Figure Founder #171 full af330b95-e038-4eb6-a81d-6338dbb75b84 https://share.transistor.fm/s/3db3716b
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    ]]>     Mon, 12 Apr 2021 05:00:00 -0400 Privy Privy 784 Are print ads coming back? Ryan Light is the Founder of Pistol Lake, a 7-figure, ethical men's clothing brand. And when a buddy of his decided to start a quarterly magazine, Ryan wanted in. Here's what he learned about the dos and don'ts of print ads. Find out if he'd do it again (and the 2 groups he sends handwritten notes to). Are print ads coming back? Ryan Light is the Founder of Pistol Lake, a 7-figure, ethical men's clothing brand. And when a buddy of his decided to start a quarterly magazine, Ryan wanted in. Here's what he learned about the dos and don'ts of print ads. Fin shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     3 Reasons Every Shopify Store Should Have A Facebook Group #170 231 231 3 Reasons Every Shopify Store Should Have A Facebook Group #170 full 79863cf4-4213-403f-a891-ec11c6feafbe https://share.transistor.fm/s/50e92d13
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    ]]>     Fri, 09 Apr 2021 05:00:00 -0400 Privy Privy 233 Facebook is incredibly powerful for ecommerce businesses, but you might be missing out on a huge opportunity for your store. Find out why Connor (from the Privy marketing team) is convinced every Shopify store should have a Facebook group. And if you haven't already, join The Ecommerce Marketing Community ASAP to learn from other founders just like you. Facebook is incredibly powerful for ecommerce businesses, but you might be missing out on a huge opportunity for your store. Find out why Connor (from the Privy marketing team) is convinced every Shopify store should have a Facebook group. And if you have shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Want To Make It Big In Ecommerce? These 5 Superpowers Are Non Negotiable. #169 230 230 Want To Make It Big In Ecommerce? These 5 Superpowers Are Non Negotiable. #169 full 19179a6d-31c6-44d3-8aa0-7f5e628c7f14 https://share.transistor.fm/s/f46f0da4
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    ]]>     Thu, 08 Apr 2021 05:00:00 -0400 Privy Privy 483 Ben has been talking to ecommerce founders every single day for more than a decade. So it's safe to say he's seen some trends in that time. So, what does it take to make it big in DTC? These are the 5 superpowers you should be thinking about. And no, you don't need to cover every single one yourself...but when you have a team, hire to fill the gaps. Ben has been talking to ecommerce founders every single day for more than a decade. So it's safe to say he's seen some trends in that time. So, what does it take to make it big in DTC? These are the 5 superpowers you should be thinking about. And no, you shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The NUGGS Product Launch To Inspire Your Next Big Announcement #168 229 229 The NUGGS Product Launch To Inspire Your Next Big Announcement #168 full 5df90d9c-188f-4422-9966-97952e9c4f5a https://share.transistor.fm/s/fd79b675
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    ]]>     Wed, 07 Apr 2021 05:00:00 -0400 Privy Privy 307 As an ecommerce business, product launches and announcements can have a huge impact on your sales and overall brand. Well, no one understands that better than NUGGS. And their most recent product launch created a total splash. Here's what they did to build hype and get everyone from customers to followers involved. As an ecommerce business, product launches and announcements can have a huge impact on your sales and overall brand. Well, no one understands that better than NUGGS. And their most recent product launch created a total splash. Here's what they did to buil shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How Some Of The Most Successful Shopify Stores Are Thinking About Returns (And Using Their Policies To Drive More Sales) #167 228 228 How Some Of The Most Successful Shopify Stores Are Thinking About Returns (And Using Their Policies To Drive More Sales) #167 full 7e859eb6-1009-4a5b-b9e4-7c79222b0bdb https://share.transistor.fm/s/eb8688e8
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    ]]>     Tue, 06 Apr 2021 05:00:00 -0400 Privy Privy 587 It's not surprising that returns are a total pain for you AND your customers. But can they be more than a $$ suck? For Alex McEachern from Loop Returns, they should be one of your biggest marketing assets. Here's how 3 Shopify stores are turning returns into so much more for their businesses. It's not surprising that returns are a total pain for you AND your customers. But can they be more than a $$ suck? For Alex McEachern from Loop Returns, they should be one of your biggest marketing assets. Here's how 3 Shopify stores are turning returns i shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     1 Blog Post Turned This Company Around. Here’s How. #166 227 227 1 Blog Post Turned This Company Around. Here’s How. #166 full 5d0eee24-b3c0-45ef-8f00-5a312cdd60ed https://share.transistor.fm/s/b531f1cf
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    ]]>     Mon, 05 Apr 2021 05:00:00 -0400 Privy Privy 1012 4 out of 5 of your revenue streams shut off overnight. What would you do? That's is exactly what happened to Heather Yunger in March of 2020. But she pivoted...and her business, Top Shelf Cookies, is stronger than ever. Here's how she's pivoted to survive and thrive. 4 out of 5 of your revenue streams shut off overnight. What would you do? That's is exactly what happened to Heather Yunger in March of 2020. But she pivoted...and her business, Top Shelf Cookies, is stronger than ever. Here's how she's pivoted to survive shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     9 Subject Lines For Review Emails You Can Steal #165 226 226 9 Subject Lines For Review Emails You Can Steal #165 full 08db76aa-7677-42f5-b933-1e4e7ca1b940 https://share.transistor.fm/s/7475ba70
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    ]]>     Fri, 02 Apr 2021 05:00:00 -0400 Privy Privy 194 You’ve probably seen tons of emails that feature reviews. That’s because your subscribers don’t actually want to hear what you think about your products, they want to hear what real customers have to say. Which is why you need to be using reviews in your marketing as often as you can. And these 9 subject line ideas will inspire you to send an email to your list featuring real customers that love your products. You’ve probably seen tons of emails that feature reviews. That’s because your subscribers don’t actually want to hear what you think about your products, they want to hear what real customers have to say. Which is why you need to be using reviews in your shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Building Trust With Personalization: How A Quiz Helps This Dog Brand Capture Data #164 225 225 Building Trust With Personalization: How A Quiz Helps This Dog Brand Capture Data #164 full 247d13b9-c798-4e26-a634-0b965a59e4b7 https://share.transistor.fm/s/b8cd1da4
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    ]]>     Thu, 01 Apr 2021 05:00:00 -0400 Privy Privy 1020 It's no surprise. People would do ANYTHING for their pets. So when Vino Jeyapalan started Kabo, a dog food brand, with his brother, he knew how powerful it would be to create a personalized experience. If you have a Golden Retriever, seeing ads and getting education specific to the breed would build trust. Here's how they make it happen. It's no surprise. People would do ANYTHING for their pets. So when Vino Jeyapalan started Kabo, a dog food brand, with his brother, he knew how powerful it would be to create a personalized experience. If you have a Golden Retriever, seeing ads and gettin shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The Unique Way One Brand Gets Customer-Generated Content They Can Use For Everything #163 224 224 The Unique Way One Brand Gets Customer-Generated Content They Can Use For Everything #163 full 2db1aa05-271d-4a83-b817-e35ae4333941 https://share.transistor.fm/s/b3e76ca4
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    ]]>     Wed, 31 Mar 2021 05:00:00 -0400 Privy Privy 230 What your customers say about your product is WAY more important than what you say about your product. That's why reviews and real-life photos are so important for ecommerce businesses. Well, this shoe brand came up with an insanely clever way to get customer-generated content they can use for ads, content, ANYTHING. Here's their playbook. What your customers say about your product is WAY more important than what you say about your product. That's why reviews and real-life photos are so important for ecommerce businesses. Well, this shoe brand came up with an insanely clever way to get cust shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Why You Should Talk To 1 Customer Every Single Day. This Founder’s Secret To Amazing Support. #162 223 223 Why You Should Talk To 1 Customer Every Single Day. This Founder’s Secret To Amazing Support. #162 full 87ce326b-1155-425c-bb24-f3f871b6a514 https://share.transistor.fm/s/1f7beaea
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    ]]>     Tue, 30 Mar 2021 05:00:00 -0400 Privy Privy 1223 Amazing support can have a HUGE impact on your business. Turn bad experiences into great ones. Change attitudes. Create longterm relationships. You really can't invest too much in support for your store. And Steven Friedman knows this first hand from his own business. Here's his secret sauce for building relationships with customers through stellar support. Amazing support can have a HUGE impact on your business. Turn bad experiences into great ones. Change attitudes. Create longterm relationships. You really can't invest too much in support for your store. And Steven Friedman knows this first hand from his shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Get Started With Your Email Marketing For Free: Introducing A Brand New Way To Try Privy #161 222 222 Get Started With Your Email Marketing For Free: Introducing A Brand New Way To Try Privy #161 full e0a744e2-56f9-45a3-ad3a-76bc237246f9 https://share.transistor.fm/s/4a0bc2fa
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    ]]>     Mon, 29 Mar 2021 05:00:00 -0400 Privy Privy 177 With Privy, you can grow your email list, increase your AOV, send automated emails that drive sales while you sleep and keep your subscribers in the know with newsletters. All from 1 dashboard. And now you start sending emails with Privy for FREE with our brand new trial. Get set up in minutes and start getting sales for your business immediately. With Privy, you can grow your email list, increase your AOV, send automated emails that drive sales while you sleep and keep your subscribers in the know with newsletters. All from 1 dashboard. And now you start sending emails with Privy for FREE with our shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The Top 3 Plays For Beauty & Cosmetic Brands (That We Stole From Thousands Of Customers) #160 221 221 The Top 3 Plays For Beauty & Cosmetic Brands (That We Stole From Thousands Of Customers) #160 full 59631837-21be-4ecc-8e69-b0710119767d https://share.transistor.fm/s/7c1ec1aa
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    ]]>     Fri, 26 Mar 2021 05:00:00 -0400 Privy Privy 453 We work with thousands of ecommerce brands...and there are a handful of top industries we want to break down for you. So today, Dan Murphy from our marketing team, is sharing the top 3 plays every beauty and cosmetic brand needs to run. He spent months looking at customer data and pulling these together, so I promise you'll want to take notes. Even if you don't have a beauty brand. We work with thousands of ecommerce brands...and there are a handful of top industries we want to break down for you. So today, Dan Murphy from our marketing team, is sharing the top 3 plays every beauty and cosmetic brand needs to run. He spent months lo shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Launching A 7-Figure Brand With $560: This 8-Time Founder Shares His Playbook #159 220 220 Launching A 7-Figure Brand With $560: This 8-Time Founder Shares His Playbook #159 full 99c71a35-bdb8-4447-9260-c052570b987e https://share.transistor.fm/s/112bd42c
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    ]]>     Thu, 25 Mar 2021 05:00:00 -0400 Privy Privy 1067 I don't know about you, but at 23 I hadn't launched 8 brands...well, Jason Wong has. And he built Doe Lashes into a 7-figure business in just a year and a half. And wait for it...he launched on a $560 budget. Here's his influencer marketing and SEO playbook. I don't know about you, but at 23 I hadn't launched 8 brands...well, Jason Wong has. And he built Doe Lashes into a 7-figure business in just a year and a half. And wait for it...he launched on a $560 budget. Here's his influencer marketing and SEO playbo shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Podcasting And Personalization: How This Founder Builds Connections With His Community #158 219 219 Podcasting And Personalization: How This Founder Builds Connections With His Community #158 full dbef6b0a-37ae-47ae-9b7f-2426570244fe https://share.transistor.fm/s/e928d6fe
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    ]]>     Wed, 24 Mar 2021 05:00:00 -0400 Privy Privy 1102 You know those brands you just feel a connection to? They're often the businesses you support over and over again. And on today's episode, Jeremy Lesniak is sharing the 2 things that help him build a relationship (and trust) with his customers and community. And by the way, 1 of them you can steal easily. You know those brands you just feel a connection to? They're often the businesses you support over and over again. And on today's episode, Jeremy Lesniak is sharing the 2 things that help him build a relationship (and trust) with his customers and communi shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Introducing The State Of Shopify Report. Here's What You Need To Know. #157 218 218 Introducing The State Of Shopify Report. Here's What You Need To Know. #157 full d4e3c16d-f03b-424c-ab6d-9d1e41087c1f https://share.transistor.fm/s/4b9b0201
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    ]]>     Tue, 23 Mar 2021 05:00:00 -0400 Privy Privy 320 Nearly half a billion consumers bought from a Shopify store last year. And Shopify entrepreneurs made their first sale every 28 seconds. Crazy. But that doesn’t mean it’s easy to build a successful ecommerce business.That’s why the Privy team partnered with ShipBob, Loox, Gorgias, and Smile.io to bring you The State of Shopify Report. To give you the playbook to grow your Shopify store in 2021 and beyond. Get your copy today. Nearly half a billion consumers bought from a Shopify store last year. And Shopify entrepreneurs made their first sale every 28 seconds. Crazy. But that doesn’t mean it’s easy to build a successful ecommerce business.That’s why the Privy team partnered wi shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How These 3 Brands Are Using Video In Their Emails & Popups #156 217 217 How These 3 Brands Are Using Video In Their Emails & Popups #156 full ca2f469d-ac7a-4a12-9ad1-b196f179255f https://share.transistor.fm/s/647b18fb
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    ]]>     Mon, 22 Mar 2021 05:00:00 -0400 Privy Privy 266 Video is an incredibly powerful way to reach your customers and subscribers...but there aren't a ton of brands that are using it to capture attention. So on today's episode, Ben is sharing how 3 different stores use video in their popups and emails to drive engagement and build a relationship with their base. Video is an incredibly powerful way to reach your customers and subscribers...but there aren't a ton of brands that are using it to capture attention. So on today's episode, Ben is sharing how 3 different stores use video in their popups and emails to dri shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     3 Marketing Ideas That Can Actually Improve Your Products #155 216 216 3 Marketing Ideas That Can Actually Improve Your Products #155 full ad61d1a5-91a3-46cf-a527-7f691ff4f893 https://share.transistor.fm/s/f3c14629
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    ]]>     Fri, 19 Mar 2021 05:00:00 -0400 Privy Privy 322 You can be the best marketer in the world, but unless you have a product your customers love, it's not gonna matter. So on today's episode, Connor Gross from the Privy marketing team is sharing 3 ways your marketing can actually help you make products your customers actually want to buy. You can be the best marketer in the world, but unless you have a product your customers love, it's not gonna matter. So on today's episode, Connor Gross from the Privy marketing team is sharing 3 ways your marketing can actually help you make products you shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     This Founder Launched Her Shopify Store In 2 Months. Here's How She Got Her First Sale. #154 215 215 This Founder Launched Her Shopify Store In 2 Months. Here's How She Got Her First Sale. #154 full 9c43d4e9-a895-46af-8945-df6999859f6e https://share.transistor.fm/s/ce69302c
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    ]]>     Thu, 18 Mar 2021 04:00:00 -0400 Privy Privy 607 Gaite Adolphe helps ecommerce founders grow their stores every single day. And when she thought of her own idea for a business, she got up and running in 2 months. But the hardest part is getting people to actually go and buy. Here's how she got her first sale (and why you need to tap into your own network to get there). Gaite Adolphe helps ecommerce founders grow their stores every single day. And when she thought of her own idea for a business, she got up and running in 2 months. But the hardest part is getting people to actually go and buy. Here's how she got her first shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How To Drive $250k In Sales In 24 Hours. Secrets From This Hot Brand's Insanely Successful "Campaign." #153 214 214 How To Drive $250k In Sales In 24 Hours. Secrets From This Hot Brand's Insanely Successful "Campaign." #153 full fd62b16e-2267-4952-a7ec-1ba86e399386 https://share.transistor.fm/s/74432f93
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    ]]>     Wed, 17 Mar 2021 05:00:00 -0400 Privy Privy 694 Ian Leslie is the CMO of Industry West, a hot DTC brand. And one Saturday morning, he had a crazy idea that generated a quarter million dollars in sales...in 24 hours. They spent almost no money, and it ended up being one of their most successful "campaigns" ever. Insane. Here's a peek behind the scenes. Ian Leslie is the CMO of Industry West, a hot DTC brand. And one Saturday morning, he had a crazy idea that generated a quarter million dollars in sales...in 24 hours. They spent almost no money, and it ended up being one of their most successful "campaig shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Introducing Wix + Privy: Now You Can Grow Online Sales For Your Wix Store With Privy #152 213 213 Introducing Wix + Privy: Now You Can Grow Online Sales For Your Wix Store With Privy #152 full 99bd22e7-53b8-4dd2-bcc1-ef4279a14b1f https://share.transistor.fm/s/31415450
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    ]]>     Tue, 16 Mar 2021 05:00:00 -0400 Privy Privy 236 Today's a big day. We couldn't be more excited to share that Wix stores can start using Privy to grow their stores (and get more sales) today. Grow your list, convert first-time buyers and drive repeat purchases. All with 1 app. And Privy is the only email marketing platform that gives small brands the tools and the coaching they need to grow from $0 to $1M in sales. Here's what you need to know about the launch. Today's a big day. We couldn't be more excited to share that Wix stores can start using Privy to grow their stores (and get more sales) today. Grow your list, convert first-time buyers and drive repeat purchases. All with 1 app. And Privy is the only emai shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Wix Powers 600,000 Ecommerce Stores. Here Are 3 Tips From Their Head of Ecommerce Marketing. #151 212 212 Wix Powers 600,000 Ecommerce Stores. Here Are 3 Tips From Their Head of Ecommerce Marketing. #151 full 27a40cda-c7bf-4023-a0f2-1894f2bbbf1c https://share.transistor.fm/s/2dae120a
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    ]]>     Mon, 15 Mar 2021 05:00:00 -0400 Privy Privy 1251 Liat Karpel Gurwicz is the Head of Ecommerce Marketing at Wix. And in the last year, they've seen insane growth. 140% YoY growth in sales transactions. 114% YoY growth in sales revenue. And that's just the beginning. And on today's episode, she's sharing 3 must-haves for every ecommerce store. Find out her secrets for success. Liat Karpel Gurwicz is the Head of Ecommerce Marketing at Wix. And in the last year, they've seen insane growth. 140% YoY growth in sales transactions. 114% YoY growth in sales revenue. And that's just the beginning. And on today's episode, she's sharing shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     You Need To Read Emails From These 5 Woman-Owned Brands #150 211 211 You Need To Read Emails From These 5 Woman-Owned Brands #150 full ce8c0602-3ac8-4ad7-a4dc-f7e96f57711a https://share.transistor.fm/s/82413b7b
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    ]]>     Fri, 12 Mar 2021 05:00:00 -0500 Privy Privy 705 If you're a regular listener on the show, you know how often we talk about finding brands that inspire you. And on today's episode, Lauren from our marketing team is sharing 5 women-owned brands that consistently send amazing emails. So you can get ideas for your own emails (and drive sales for your business). If you're a regular listener on the show, you know how often we talk about finding brands that inspire you. And on today's episode, Lauren from our marketing team is sharing 5 women-owned brands that consistently send amazing emails. So you can get ideas shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The Power of Adding Value First: Vivian Kaye’s Community-Building Advice #149 210 210 The Power of Adding Value First: Vivian Kaye’s Community-Building Advice #149 full 350f3a02-a4ba-4b9e-b75a-d54eacbdca46 https://share.transistor.fm/s/18def7e2
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    ]]>     Thu, 11 Mar 2021 08:00:00 -0500 Privy Privy 1127 Vivian Kaye is an absolute boss. But she didn't set out to build a million dollar brand. She set out to solve a problem...and built a 7-figure brand along the way. By building a community and adding real value, she was able to share her product and get sales from the very beginning. Because she understood the customer. Here's here community-building advice. Vivian Kaye is an absolute boss. But she didn't set out to build a million dollar brand. She set out to solve a problem...and built a 7-figure brand along the way. By building a community and adding real value, she was able to share her product and get sa shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How To Find Your True Conversion Rate: The 2 Things You Need To Know #148 209 209 How To Find Your True Conversion Rate: The 2 Things You Need To Know #148 full 5a307128-845c-4738-8e55-8c05d8996491 https://share.transistor.fm/s/6628aa69
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    ]]>     Wed, 10 Mar 2021 08:00:00 -0500 Privy Privy 392 You've probably heard the term conversion rate over and over again. Because in ecommerce, small changes to your store's conversion can have a serious impact. But it's not enough to look at your overall conversion rate...you need to take it a step further. And luckily, it's really easy to do. TVP NYC's Daria Rose shares exactly what you need to know (and how you can add it to your Shopify dashboard). You've probably heard the term conversion rate over and over again. Because in ecommerce, small changes to your store's conversion can have a serious impact. But it's not enough to look at your overall conversion rate...you need to take it a step further. shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How This Founder Gained Success With A $10 Product By Starting On Etsy #147 208 208 How This Founder Gained Success With A $10 Product By Starting On Etsy #147 full c7b53fb4-f2e0-4efc-816d-3c654333f9fd https://share.transistor.fm/s/48657864
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    ]]>     Tue, 09 Mar 2021 08:00:00 -0500 Privy Privy 1160 When Amy Gabriel started LippyClip, she was hoping to help support her family. And the fastest way to get started was Etsy. Here's how she found success (and when she knew it was time to launch her Shopify store). Oh, and by the way, today she has 16 women working with her, proving that low AOV businesses can be incredibly successful, too. When Amy Gabriel started LippyClip, she was hoping to help support her family. And the fastest way to get started was Etsy. Here's how she found success (and when she knew it was time to launch her Shopify store). Oh, and by the way, today she has 16 wome shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Raising $1M And Landing A Deal With Target (While Putting Authenticity First) #146 207 207 Raising $1M And Landing A Deal With Target (While Putting Authenticity First) #146 full 1d742f3f-dc3a-4f8b-9ff1-21ff0e8e5ece https://share.transistor.fm/s/01f03ea2
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    ]]>     Mon, 08 Mar 2021 08:00:00 -0500 Privy Privy 1123 Yelitsa Jean-Charles launched her brand on Kickstarter with $48k in pre-sales, recently raised $1M in funding, and is selling her flagship product on Target.com. Her story is inspiring - which is why we're kicking off this weeklong series for International Women's Day (and Women's History Month) by featuring amazing women founders here. Yelitsa Jean-Charles launched her brand on Kickstarter with $48k in pre-sales, recently raised $1M in funding, and is selling her flagship product on Target.com. Her story is inspiring - which is why we're kicking off this weeklong series for Internationa shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     This Email Is The Fastest Way To Find Out Why Your Visitors Didn’t Complete Their Purchase #145 206 206 This Email Is The Fastest Way To Find Out Why Your Visitors Didn’t Complete Their Purchase #145 full 47994b82-1507-4d18-a063-50bf75474771 https://share.transistor.fm/s/d0888547
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    ]]>     Fri, 05 Mar 2021 08:00:00 -0500 Privy Privy 232 You know that 70% of carts are abandoned (and hopefully by now that a 3-email series can help you save some of those carts). But do you know why your visitors don't follow through with their purchase? This email will help you find that out directly from the people on your store who add products to their cart and don't follow through with the purchase. It's also saved Connor's business thousands. You know that 70% of carts are abandoned (and hopefully by now that a 3-email series can help you save some of those carts). But do you know why your visitors don't follow through with their purchase? This email will help you find that out directly from t shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The 4 Apps We Used To Launch A New Product On Our Shopify Store #144 205 205 The 4 Apps We Used To Launch A New Product On Our Shopify Store #144 full deab8f54-fdc9-43e8-9b97-522f892fd2fa https://share.transistor.fm/s/1ceef33c
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    ]]>
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    ]]>     Thu, 04 Mar 2021 08:00:00 -0500 Privy Privy 366 Last year, we launched a book, The Ecommerce Marketing Handbook. And recently, a customer asked Ben which apps we used. These are the 4 apps that help us create content, increase AOV, convert leads, close sales, and get reviews on our Shopify store. Last year, we launched a book, The Ecommerce Marketing Handbook. And recently, a customer asked Ben which apps we used. These are the 4 apps that help us create content, increase AOV, convert leads, close sales, and get reviews on our Shopify store. shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Why You Should Have A Founder Letter (And The Brand That Got It Right) #143 204 204 Why You Should Have A Founder Letter (And The Brand That Got It Right) #143 full 2f1e683a-7d8c-4f1f-87f7-cbf54d3328ce https://share.transistor.fm/s/5faf534a
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    ]]>     Wed, 03 Mar 2021 08:00:00 -0500 Privy Privy 254 You know those brands you immediately feel good about supporting? Well, turns out it might be easier than you think to get your customers to feel this way about your brand. This brand Ben came across on a family road trip, reminded him how powerful a founder letter can be. Here's what he loved (and why you should seriously consider writing one yourself). You know those brands you immediately feel good about supporting? Well, turns out it might be easier than you think to get your customers to feel this way about your brand. This brand Ben came across on a family road trip, reminded him how powerful a foun shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How To Land In The Primary Inbox Instead Of The Promotions Tab (And Unlock More $$ With Email) #142 203 203 How To Land In The Primary Inbox Instead Of The Promotions Tab (And Unlock More $$ With Email) #142 full 1cad7a6a-7e72-49f7-a00f-6281d86d7e54 https://share.transistor.fm/s/be982a2f
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    ]]>     Tue, 02 Mar 2021 08:00:00 -0500 Privy Privy 535 Tyler Macke is the founder of SendAFriend, a stuffed animal care package brand that ships all over the world. And since the very beginning, they've been focused on email. But they noticed that their open rate would vary pretty drastically from one send to another. So over time, they've done some testing to figure out what helps them land in the primary inbox vs. the promotions tab in Gmail. Steal his secrets to get more $$ from your emails. Tyler Macke is the founder of SendAFriend, a stuffed animal care package brand that ships all over the world. And since the very beginning, they've been focused on email. But they noticed that their open rate would vary pretty drastically from one send to shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     What This Print On Demand Business Does To Reduce Friction (And Increase Sales) #141 202 202 What This Print On Demand Business Does To Reduce Friction (And Increase Sales) #141 full 5d229d0f-1a41-4a65-9bf0-a7bfd873ce41 https://share.transistor.fm/s/143788e8
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    ]]>     Mon, 01 Mar 2021 08:00:00 -0500 Privy Privy 825 Connor started Respoke Collection less than a year ago. And as a print on demand business, it presents unique challenges and amazing opportunities. So Ben brought him on today to share how Printful powers his brand and what he's done to shift the dynamic from 1-time buyers to repeat customers that come back again and again. Connor started Respoke Collection less than a year ago. And as a print on demand business, it presents unique challenges and amazing opportunities. So Ben brought him on today to share how Printful powers his brand and what he's done to shift the dynamic shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The Top 3 Plays For Food & Nutrition Brands (That We Stole From Thousands Of Customers) #140 201 201 The Top 3 Plays For Food & Nutrition Brands (That We Stole From Thousands Of Customers) #140 full 8463058e-9d31-4fa6-99f7-81bcde52ffdb https://share.transistor.fm/s/8d29b236
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    ]]>     Fri, 26 Feb 2021 08:51:46 -0500 Privy Privy 331 We work with thousands of ecommerce brands...and there are a handful of top industries we want to break down for you. So today, Dan Murphy from our marketing team, is sharing the top 3 plays every food and nutrition brand needs to run. He spent months looking at customer data and pulling these together, so I promise you'll want to take notes. Even if you don't have a food brand. We work with thousands of ecommerce brands...and there are a handful of top industries we want to break down for you. So today, Dan Murphy from our marketing team, is sharing the top 3 plays every food and nutrition brand needs to run. He spent months loo shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How To Warm Up A Cold Email List (If You Haven't Been Consistent With Your Email Marketing) #139 200 200 How To Warm Up A Cold Email List (If You Haven't Been Consistent With Your Email Marketing) #139 full be0492bb-10ef-447c-8d65-610583542716 https://share.transistor.fm/s/f1b93509
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    ]]>     Thu, 25 Feb 2021 05:00:00 -0500 Privy Privy 472 Recency matters. If you subscribed to an email list 7 years ago and never heard a thing from that brand, you'd probably be more than a little confused if they just started reaching out to you now. Well, that's exactly what happened with this listener. Here's Ben's advice for re-engaging his list (and where to go from here). Recency matters. If you subscribed to an email list 7 years ago and never heard a thing from that brand, you'd probably be more than a little confused if they just started reaching out to you now. Well, that's exactly what happened with this listener. Her shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Getting 1M Views On TikTok In 2 Months (Without Spending A Dime On Production) #138 199 199 Getting 1M Views On TikTok In 2 Months (Without Spending A Dime On Production) #138 full 61c8ff53-128a-434e-978a-dd4d30389010 https://share.transistor.fm/s/3f802d0b
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    ]]>     Wed, 24 Feb 2021 05:00:00 -0500 Privy Privy 1065 Danielle Kar is reimagining the way we think, talk, and feel about acne with her brand, Osquo. And before her products are even available, she's gotten a million views on her TikTok videos. Here's how she's been successful on the platform and how she's planning to introduce her brand when it's live. Danielle Kar is reimagining the way we think, talk, and feel about acne with her brand, Osquo. And before her products are even available, she's gotten a million views on her TikTok videos. Here's how she's been successful on the platform and how she's pl shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Exclude These 3 Segments From Your Newsletters. Here’s How It’ll Help. #137 198 198 Exclude These 3 Segments From Your Newsletters. Here’s How It’ll Help. #137 full 62ed36b9-94b0-4fad-81ca-601d35a5db37 https://share.transistor.fm/s/3cd85146
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    ]]>     Tue, 23 Feb 2021 05:00:00 -0500 Privy Privy 445 How many times have you made a purchase, only to receive an insane amount of promo emails a day or two later? We've all been there, and it's not a great experience. That's why email expert Adam Kitchen is so adamant about using exclusions to create a better experience for certain segments of your email list. Here are the 3 segments you should be excluding from your newsletter emails. How many times have you made a purchase, only to receive an insane amount of promo emails a day or two later? We've all been there, and it's not a great experience. That's why email expert Adam Kitchen is so adamant about using exclusions to create a bett shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     This Expert Has Driven $50M+ In Revenue With Email. Don’t Make These 3 Mistakes. #136 197 197 This Expert Has Driven $50M+ In Revenue With Email. Don’t Make These 3 Mistakes. #136 full dc33542e-74b9-45c1-a713-3155b6cd0e34 https://share.transistor.fm/s/3c88915e
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    ]]>     Mon, 22 Feb 2021 05:00:00 -0500 Privy Privy 780 Chase Dimond works with major ecommerce brands like NUGGS, Poo~Pourri, and CROSSNET. And he's helped drive more than $50 million in sales with email. These are the 3 mistakes he wants you to know about. So you can avoid them and drive serious revenue with your email marketing program. Chase Dimond works with major ecommerce brands like NUGGS, Poo~Pourri, and CROSSNET. And he's helped drive more than $50 million in sales with email. These are the 3 mistakes he wants you to know about. So you can avoid them and drive serious revenue with shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How To Get Started With Newsletters (After Your Automated Emails Are Up And Running) #135 196 196 How To Get Started With Newsletters (After Your Automated Emails Are Up And Running) #135 full ff973470-769f-4c99-bbe1-a7cd8d1c2ae3 https://share.transistor.fm/s/eb04b694
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    ]]>     Fri, 19 Feb 2021 08:57:29 -0500 Privy Privy 150 Most brands start sending newsletters before setting up their automated emails. But your automated emails are on and make you money 24/7. So on the last day of our email marketing bootcamp, Lauren’s sharing her favorite tips to help you get started with your newsletters. Get 5 newsletter ideas so you can map out your emails and make $$ consistently. Get the full recording: https://www.privy.com/masterclass/email-bootcamp Most brands start sending newsletters before setting up their automated emails. But your automated emails are on and make you money 24/7. So on the last day of our email marketing bootcamp, Lauren’s sharing her favorite tips to help you get started with y shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Turn One-Time Buyers Into Repeat Customers With These 2 Emails #134 195 195 Turn One-Time Buyers Into Repeat Customers With These 2 Emails #134 full 975c8ec8-8005-454a-ad5e-b341003b139a https://share.transistor.fm/s/7911ada0
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    ]]>     Thu, 18 Feb 2021 05:00:00 -0500 Privy Privy 206 Repeat customers are 9x more likely to convert than first-time buyers. They have 3x the average order value. And they’re 20% more profitable. So, how do you drive repeat purchases? Ecommerce guru, Connor Gross, breaks this down today, on Day 5 of the email marketing bootcamp series. Drive repeat purchases with these 2 types of emails. Get the full recording: https://www.privy.com/masterclass/email-bootcamp Repeat customers are 9x more likely to convert than first-time buyers. They have 3x the average order value. And they’re 20% more profitable. So, how do you drive repeat purchases? Ecommerce guru, Connor Gross, breaks this down today, on Day 5 of the emai shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     70% Of People Abandon Their Carts. Here's What You Can Do About It. #133 194 194 70% Of People Abandon Their Carts. Here's What You Can Do About It. #133 full de888ba5-6ac8-4382-99c5-10d8c7f10996 https://share.transistor.fm/s/0c73f828
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    ]]>     Wed, 17 Feb 2021 05:00:00 -0500 Privy Privy 111 70%. Isn’t that crazy to think about? But, this group of visitors made it SO close to that final step…that’s why abandoned cart emails are so powerful. And the best part is, they have an immediate impact. With every email in your abandoned cart series, you can recover 3-4% of carts. But how many emails should you send? When should they go out? That’s exactly what Privy coach, Mike Spellman, is breaking down on Day 4 of the email marketing bootcamp series. Get the full recording: https://www.privy.com/masterclass/email-bootcamp 70%. Isn’t that crazy to think about? But, this group of visitors made it SO close to that final step…that’s why abandoned cart emails are so powerful. And the best part is, they have an immediate impact. With every email in your abandoned cart series, yo shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     You Have Their Email. Now What? How To Write The Perfect Welcome Series. #132 193 193 You Have Their Email. Now What? How To Write The Perfect Welcome Series. #132 full 45857a03-6e0a-4ec9-903b-126232c9c00b https://share.transistor.fm/s/3defca23
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    ]]>     Tue, 16 Feb 2021 05:00:00 -0500 Privy Privy 214 You know those brands you open emails from every single time because they’re just THAT good? Honestly, there aren’t that many brands I always open emails from…And you’re probably the same way. But that means there’s a huge opportunity for you to get email right (and get your subscribers excited to hear from you). And your welcome series is your first shot to really wow your subscribers. You know those brands you open emails from every single time because they’re just THAT good? Honestly, there aren’t that many brands I always open emails from…And you’re probably the same way. But that means there’s a huge opportunity for you to get email shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Why Email Should Be Your #1 Channel (And Lessons Learned From 500M+ Emails Captured) #131 192 192 Why Email Should Be Your #1 Channel (And Lessons Learned From 500M+ Emails Captured) #131 full 91e9e927-f03f-4579-b2de-bc38c3d62860 https://share.transistor.fm/s/b708ed51
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    ]]>     Mon, 15 Feb 2021 05:00:00 -0500 Privy Privy 128 Email = sales for your store. But it can feel daunting to get started. That's why we put together a 6-day bootcamp to help teach you the basics of email marketing so you can start making money with email ASAP. Today, it's all about the why. Why is email so important for your store? Here's what you need to know. Email = sales for your store. But it can feel daunting to get started. That's why we put together a 6-day bootcamp to help teach you the basics of email marketing so you can start making money with email ASAP. Today, it's all about the why. Why is email s shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How This 1-Product Brands Gets A 23% Return Customer Rate #130 191 191 How This 1-Product Brands Gets A 23% Return Customer Rate #130 full d721c248-4953-46a2-b661-57bb7f49c6bf https://share.transistor.fm/s/92433426
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    ]]>     Fri, 12 Feb 2021 05:00:00 -0500 Privy Privy 297 Repeat customers are SO important for running an ecommerce business. But it's not always obvious how some brands can drive those repeat purchases. Well, Connor from our marketing team runs more than 1 Shopify store, and you wouldn't necessarily think this 1-product brand would be a prime candidate for repeat purchases. Here are the 3 ways Connor gets 23% of his customers to keep coming back. Repeat customers are SO important for running an ecommerce business. But it's not always obvious how some brands can drive those repeat purchases. Well, Connor from our marketing team runs more than 1 Shopify store, and you wouldn't necessarily think this shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     What Your Payment Options Have To Do With Your Conversion Rate (And What You Need To Do Right Now) #129 190 190 What Your Payment Options Have To Do With Your Conversion Rate (And What You Need To Do Right Now) #129 full 22befbe3-a89c-4c36-85b1-22cdc7573d29 https://share.transistor.fm/s/3e82aafa
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    ]]>     Thu, 11 Feb 2021 05:00:00 -0500 Privy Privy 293 You know that feeling when you get to the register and find out it's cash only? Or maybe they don't take Apple Pay? Well, your customers feel the exact same way when they're checking out on your store and their go-to option isn't available. And it could be impacting your conversion rate. Here's what you can do about it. You know that feeling when you get to the register and find out it's cash only? Or maybe they don't take Apple Pay? Well, your customers feel the exact same way when they're checking out on your store and their go-to option isn't available. And it could b shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Your Abandoned Cart Emails Should Target These 2 Segments (And One Brand’s Amazing Approach) #128 189 189 Your Abandoned Cart Emails Should Target These 2 Segments (And One Brand’s Amazing Approach) #128 full 59f123ef-e104-4c2b-b8fa-50a6314707c9 https://share.transistor.fm/s/fc592505
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    ]]>     Wed, 10 Feb 2021 05:00:00 -0500 Privy Privy 328 You probably already know that 70% of carts are abandoned. So if you don't have an abandoned cart email series set up, start there. Seriously, the most important thing you can do here is get something live. But you can take it even further by breaking your series up into these 2 segments. You probably already know that 70% of carts are abandoned. So if you don't have an abandoned cart email series set up, start there. Seriously, the most important thing you can do here is get something live. But you can take it even further by breaking you shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Bonus Episode: The Top 3 Super Bowl Ads (And What Makes Them So Awesome) 188 188 Bonus Episode: The Top 3 Super Bowl Ads (And What Makes Them So Awesome) full 6d8cd916-62ae-41fd-bb38-3fea71584d79 https://share.transistor.fm/s/6e898c3e
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    ]]>     Tue, 09 Feb 2021 12:40:47 -0500 Privy Privy 471 Maybe you watch the Super Bowl for the actual sport. Or maybe you're like me and you watch strictly for the entertainment - the commercials, and of course, the halftime show. So on today's episode, Dave, our CMO, is sharing his 3 favorite Super Bowl ads and why they stood out. And btw, the principles he shared apply to all your marketing. Cause, you know, a Super Bowl ad might not be in the budget any time soon. Maybe you watch the Super Bowl for the actual sport. Or maybe you're like me and you watch strictly for the entertainment - the commercials, and of course, the halftime show. So on today's episode, Dave, our CMO, is sharing his 3 favorite Super Bowl ads a shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     What Is Print On Demand? Introducing Printful x Privy: A Dream Partnership For This Show #127 187 187 What Is Print On Demand? Introducing Printful x Privy: A Dream Partnership For This Show #127 full a497d8dc-ec47-435d-b7dc-ce7405ee8b44 https://share.transistor.fm/s/561c4113
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    ]]>     Tue, 09 Feb 2021 05:00:00 -0500 Privy Privy 311 When we launched our podcast a year ago, we had NO idea locking in a sponsor like Printful would be even remotely possible. That's what makes today's announcement so sweet. That and the fact that Ben had a VERY short list of brands he'd want to sponsor the show. So if you're looking for custom products with no minimums, Printful is hands down the way to go. We couldn't be happier to have them as the exclusive sponsor of the show. When we launched our podcast a year ago, we had NO idea locking in a sponsor like Printful would be even remotely possible. That's what makes today's announcement so sweet. That and the fact that Ben had a VERY short list of brands he'd want to sponsor th shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How Fly By Jing Is Using A Nontraditional Platform To Build A Community #126 186 186 How Fly By Jing Is Using A Nontraditional Platform To Build A Community #126 full ed744d33-b3fa-47c2-a2c4-d2281fa739d0 https://share.transistor.fm/s/f79dbb7a
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    ]]>     Mon, 08 Feb 2021 05:00:00 -0500 Privy Privy 242 Spend 30 seconds on the Fly By Jing website and you'll be wow'd. But it's not just their bold colors that stand out. Their founder tells her story every chance she gets and isn't afraid to take risks to stay connected with the community she built from the ground up. Here's the latest platform they're betting on. Spend 30 seconds on the Fly By Jing website and you'll be wow'd. But it's not just their bold colors that stand out. Their founder tells her story every chance she gets and isn't afraid to take risks to stay connected with the community she built from the shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The Top 3 Plays For Clothing & Apparel Brands (That We Stole From Thousands Of Customers) #125 185 185 The Top 3 Plays For Clothing & Apparel Brands (That We Stole From Thousands Of Customers) #125 full 46f050b9-d43d-4ac6-a9cd-4ae29b216e9c https://share.transistor.fm/s/148b310c
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    • ]]>     Fri, 05 Feb 2021 05:00:00 -0500 Privy Privy 347 We work with thousands of ecommerce brands...and there are a handful of top industries we want to break down for you. So today, Dan Murphy from our marketing team, is sharing the top 3 plays every clothing and apparel brand needs to run. He spent months looking at customer data and pulling these together, so I promise there's gold in here. We work with thousands of ecommerce brands...and there are a handful of top industries we want to break down for you. So today, Dan Murphy from our marketing team, is sharing the top 3 plays every clothing and apparel brand needs to run. He spent months l shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How This Founder Sells A $125 Candle (And Challenges The Luxury Market) #124 184 184 How This Founder Sells A $125 Candle (And Challenges The Luxury Market) #124 full d6cd613e-9d33-4f40-b7fb-46be8651685d https://share.transistor.fm/s/8b56ce4f
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    • ]]>     Thu, 04 Feb 2021 05:00:00 -0500 Privy Privy 826 When you think of luxury brands, you don't think of discounts or offers. But Veronica Armstrong came up with a crazy good offer to help sell a $125 candle. In a crowded space, her brand, Isle de Nature, stands out is so many ways. Here's how she's challenging the luxury space and getting sales. When you think of luxury brands, you don't think of discounts or offers. But Veronica Armstrong came up with a crazy good offer to help sell a $125 candle. In a crowded space, her brand, Isle de Nature, stands out is so many ways. Here's how she's challen shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The Subject Line Secrets To Help Your Emails Stand Out In The Inbox #123 183 183 The Subject Line Secrets To Help Your Emails Stand Out In The Inbox #123 full 1583a565-6208-470a-a303-da551cbad019 https://share.transistor.fm/s/9d5c2fbd
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    • ]]>     Wed, 03 Feb 2021 05:00:00 -0500 Privy Privy 438 It can take hours to come up with and write the perfect email. But if you don't actually get anyone's attention with your subject line, it doesn't matter what you had to say in the email. So today, Lisa Shea, one of our Customer Success gurus, is sharing some examples of sassy subject lines that have gotten real results. It can take hours to come up with and write the perfect email. But if you don't actually get anyone's attention with your subject line, it doesn't matter what you had to say in the email. So today, Lisa Shea, one of our Customer Success gurus, is sharing shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How This 21-Year-Old Entrepreneur Hit $1M In Sales In Less Than 2 Years #122 182 182 How This 21-Year-Old Entrepreneur Hit $1M In Sales In Less Than 2 Years #122 full 4b377aff-698f-44c0-ad51-5c28cb8bdff7 https://share.transistor.fm/s/f3489839
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    • ]]>     Tue, 02 Feb 2021 05:00:00 -0500 Privy Privy 1062 Hayes Canupp is a 21-year-old entrepreneur who built a $1M ecommerce business before graduating from college. Find out what Privy, TikTok, and influencer marketing had to do with getting him there on today's episode. And by the way, he aims to get 1 newsletter out every week...and after just 8 months with Privy, he's driven $250k in sales. Hayes Canupp is a 21-year-old entrepreneur who built a $1M ecommerce business before graduating from college. Find out what Privy, TikTok, and influencer marketing had to do with getting him there on today's episode. And by the way, he aims to get 1 newsl shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Valentine's Day: The Perfect Excuse To Send An Email (And Get Sales For Your Store) #121 181 181 Valentine's Day: The Perfect Excuse To Send An Email (And Get Sales For Your Store) #121 full 66dbc2d5-94e3-44fa-9477-6b704adbad7c https://share.transistor.fm/s/00cdf8fd
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    • ]]>     Mon, 01 Feb 2021 05:00:00 -0500 Privy Privy 302 Valentine's Day is right around the corner. And if you haven't sent any emails to your subscribers this year, this is the perfect excuse to do it. Find out how to come up with a killer Valentine's Day offer for your brand so you have a reason to reach out to your list and drive sales. And btw, one of the ideas is crazy cheap to do. Valentine's Day is right around the corner. And if you haven't sent any emails to your subscribers this year, this is the perfect excuse to do it. Find out how to come up with a killer Valentine's Day offer for your brand so you have a reason to reach out shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The 2-Popup Playbook That Will Help You Get New Subscribers And Lock In Sales (List Growth Week #5) #120 180 180 The 2-Popup Playbook That Will Help You Get New Subscribers And Lock In Sales (List Growth Week #5) #120 full 9d086dd0-42a1-4911-bad3-b36ef36b6c9c https://share.transistor.fm/s/74868d96
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    • ]]>     Fri, 29 Jan 2021 05:00:00 -0500 Privy Privy 536 "The biggest mistake in the history of my business was not collecting emails sooner." Please DON'T let this be you. This 2-popup playbook will help you grow your list AND get sales. And these 4 examples will give you the inspiration you need to get started (btw, there's a link to screenshots of the examples from today's episode in the show notes!). "The biggest mistake in the history of my business was not collecting emails sooner." Please DON'T let this be you. This 2-popup playbook will help you grow your list AND get sales. And these 4 examples will give you the inspiration you need to get starte shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     What: The #1 Thing That Affects Your Signup Rate (List Growth Week #4) #119 179 179 What: The #1 Thing That Affects Your Signup Rate (List Growth Week #4) #119 full 8fe54b48-e21e-4bf6-b38e-7f0f400aaf5b https://share.transistor.fm/s/875d79cd
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    • ]]>     Thu, 28 Jan 2021 05:00:00 -0500 Privy Privy 334 When it comes to building your email list, one thing matters most. Here are the 3 most common campaigns with benchmarks to help you stay on track. And remember: you can keep it simple and still get results. When it comes to building your email list, one thing matters most. Here are the 3 most common campaigns with benchmarks to help you stay on track. And remember: you can keep it simple and still get results. shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Who: The 2 Audiences You Need To Target (List Growth Week #3) #118 178 178 Who: The 2 Audiences You Need To Target (List Growth Week #3) #118 full 51004c72-1652-4963-b7b3-c23b6ccd32f1 https://share.transistor.fm/s/bbd185a9
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  • Go to Bitch New York for a floating tab example
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    • ]]>     Wed, 27 Jan 2021 05:00:00 -0500 Privy Privy 458 To really be successful, you need to understand the who, what, and when of your website traffic so you can target the right people with the right message at the right time. So today, Ben's sharing the 2 audiences you need to be thinking about when it comes to your targeted popups (and the secret one brand uses to get an 18% conversion rate). To really be successful, you need to understand the who, what, and when of your website traffic so you can target the right people with the right message at the right time. So today, Ben's sharing the 2 audiences you need to be thinking about when it come shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Building And Growing Your Email List: Your Not-So-Secret Weapon (List Growth Week #2) #117 177 177 Building And Growing Your Email List: Your Not-So-Secret Weapon (List Growth Week #2) #117 full 65b2f04c-8988-4b98-93d9-119e35d0026e https://share.transistor.fm/s/a922cc40
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    • ]]>     Tue, 26 Jan 2021 05:00:00 -0500 Privy Privy 259 Sadly, most visitors to your store will never come back, much less make a purchase. Don't believe me? Just look at your conversion rate. But the #1 way to build a relationship with your visitors and keep the conversation going is to build an email list and send regular, thoughtful messages to your subscribers. So don't leave your list growth up to fate. Sadly, most visitors to your store will never come back, much less make a purchase. Don't believe me? Just look at your conversion rate. But the #1 way to build a relationship with your visitors and keep the conversation going is to build an email list an shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     What You Really Need To Know About iOS 14 (And Why Email Is King – List Growth Week #1) #116 176 176 What You Really Need To Know About iOS 14 (And Why Email Is King – List Growth Week #1) #116 full fcf0b023-8a87-4fef-99de-7d833ea1d674 https://share.transistor.fm/s/e7d5d6f8
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  • iOS14 Facebook Advertising FAQs
  • What Does Apple's iOS 14 Privacy Update Mean For Your Facebook Advertising?
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    • ]]>     Mon, 25 Jan 2021 05:00:00 -0500 Privy Privy 329 Welcome to List Growth Week. By now, you've probably heard about the Facebook vs. Apple drama...but what does the iOS 14 update really mean for you? Andrew Foxwell, an ad whiz, explains what you need to know about the latest update in a way even your mom could understand. And Ben breaks down what the changes have to do with the importance of email. Welcome to List Growth Week. By now, you've probably heard about the Facebook vs. Apple drama...but what does the iOS 14 update really mean for you? Andrew Foxwell, an ad whiz, explains what you need to know about the latest update in a way even your mom shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The 4 Biggest Ecommerce Trends To Look Out For In 2021 #115 175 175 The 4 Biggest Ecommerce Trends To Look Out For In 2021 #115 full c408b181-ed9b-4f49-b193-c9c5a4275972 https://share.transistor.fm/s/d0410b46
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  • The 4 Biggest Ecommerce Trends To Look Out For In 2021 (And How You Can Take Advantage Of Them)
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    • ]]>     Fri, 22 Jan 2021 05:00:00 -0500 Privy Privy 412 Imagine if you were the first brand to go viral on Tiktok. Or early to influencer marketing, like Gymshark. What if you started collecting emails 10 years ago? Brands that jump on trends early have a massive advantage. So Connor on our marketing team pulled together the top 4 ecommerce trends we'll see in 2021. Check them out and take advantage of them before your competitors do. Imagine if you were the first brand to go viral on Tiktok. Or early to influencer marketing, like Gymshark. What if you started collecting emails 10 years ago? Brands that jump on trends early have a massive advantage. So Connor on our marketing team pull shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     This Reminder Can Boost Your Coupon Redemption Rate to 30%+ #114 174 174 This Reminder Can Boost Your Coupon Redemption Rate to 30%+ #114 full c606f551-da8a-42fb-916d-8aab9c472694 https://share.transistor.fm/s/6ee7474c
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  • Listen to Episode #20: The 2-Step Playbook For Confirming Your Email Opt-ins
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    • ]]>     Thu, 21 Jan 2021 05:00:00 -0500 Privy Privy 214 If you offer a welcome discount on your Shopify store, you probably see ~15% redemption rate on your coupon code. But what if you could set up an automated email 1 time to increase that to more than 30%? It'd be a no-brainer, wouldn't it? Well, here's the secret to making it happen. If you offer a welcome discount on your Shopify store, you probably see ~15% redemption rate on your coupon code. But what if you could set up an automated email 1 time to increase that to more than 30%? It'd be a no-brainer, wouldn't it? Well, here's the shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How This Sock Brand Keeps Customers Coming Back For Decades: The Most Important Thing For Brand Loyalty #113 173 173 How This Sock Brand Keeps Customers Coming Back For Decades: The Most Important Thing For Brand Loyalty #113 full 6602ee5b-0183-44e6-93e5-011a328e682d https://share.transistor.fm/s/1796cfb5
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  • Thorlos socks
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    • ]]>     Wed, 20 Jan 2021 05:00:00 -0500 Privy Privy 289 We all have those products in our lives that we don't know what we'd do without...but what keeps us coming back over and over again? For example, this sock brand has been in Ben's life for the last 30 years. So what's their secret? Here's the most important thing you need to know about brand loyalty. We all have those products in our lives that we don't know what we'd do without...but what keeps us coming back over and over again? For example, this sock brand has been in Ben's life for the last 30 years. So what's their secret? Here's the most importa shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Should You Build An App For Your Shopify Store? #112 172 172 Should You Build An App For Your Shopify Store? #112 full f51419f9-0f5d-416d-a308-f74ad09e3e0d https://share.transistor.fm/s/e55619dd
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    • ]]>     Tue, 19 Jan 2021 05:00:00 -0500 Privy Privy 275 There are so many ways to market your Shopify store. And recently, Ben got this question, "Should I build an app for my store?" Unsurprisingly, he has a pretty concrete answer on this one. Here's what you need to think about before you spend a dime (or think seriously about) building an app for your Shopify store. There are so many ways to market your Shopify store. And recently, Ben got this question, "Should I build an app for my store?" Unsurprisingly, he has a pretty concrete answer on this one. Here's what you need to think about before you spend a dime (or th shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How To Run An Offer Without Upsetting Your Most Recent Customers #111 171 171 How To Run An Offer Without Upsetting Your Most Recent Customers #111 full 885d1356-17e4-4cde-acc7-7697c7321c58 https://share.transistor.fm/s/44e8b8bc
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    • ]]>     Mon, 18 Jan 2021 05:00:00 -0500 Privy Privy 188 You just bought something from your favorite brand. Then BAM! 2 days later, you get an email that they're offering 20% off sitewide...we've all been there. And it's a pretty brutal experience, isn't it? Don't get me wrong, offers are amazing. But you need to be thoughtful about who's getting them. Here's how you can run a killer offer without getting in hot water with your most recent customers. You just bought something from your favorite brand. Then BAM! 2 days later, you get an email that they're offering 20% off sitewide...we've all been there. And it's a pretty brutal experience, isn't it? Don't get me wrong, offers are amazing. But you need shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How To Use A Waitlist To Keep Driving Demand (Even If The Product Isn't New) #110 170 170 How To Use A Waitlist To Keep Driving Demand (Even If The Product Isn't New) #110 full 20e60d90-674b-4c7b-9e62-79016f2388cc https://share.transistor.fm/s/f34200dd
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  • AYR
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    • ]]>     Fri, 15 Jan 2021 05:00:00 -0500 Privy Privy 246 Waitlists build hype, but they can also continue to drive sales long after a product has launched. Which is why on today's episode, Lauren from the Privy marketing team, is sharing how you can use a waitlist to keep driving demand long after a product is live. Here's how it works. Waitlists build hype, but they can also continue to drive sales long after a product has launched. Which is why on today's episode, Lauren from the Privy marketing team, is sharing how you can use a waitlist to keep driving demand long after a product is shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     What Does The Perfect Purchase Follow-Up Email Look Like? Ask This Brand That Gets It Right. #109 169 169 What Does The Perfect Purchase Follow-Up Email Look Like? Ask This Brand That Gets It Right. #109 full 424eeea2-5493-4a54-b055-84cdcf3b62c3 https://share.transistor.fm/s/1b945fb5
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  • Seedlip
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    • ]]>     Thu, 14 Jan 2021 05:00:00 -0500 Privy Privy 263 1 in 7 adults in the US is participating in Dry January this year. Which means the alcoholic alternative brands are having a serious moment. And Ben was so WOWED by this brand's purchase follow-up email that he had to share (spoiler alert: don't overthink it - just put yourself in your customers' shoes). 1 in 7 adults in the US is participating in Dry January this year. Which means the alcoholic alternative brands are having a serious moment. And Ben was so WOWED by this brand's purchase follow-up email that he had to share (spoiler alert: don't overthink shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     You Only Have 2 Mins To Sell Your Brand. What's the #1 Thing You Want Visitors To Remember? #108 168 168 You Only Have 2 Mins To Sell Your Brand. What's the #1 Thing You Want Visitors To Remember? #108 full 0afeceb7-a0b0-440f-8061-0e68947f89d0 https://share.transistor.fm/s/1d819b0b
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  • Get the fort
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    • ]]>     Wed, 13 Jan 2021 05:00:00 -0500 Privy Privy 359 As humans, we'll remember 1 thing about a pitch. Which means you need to be really thoughtful about the headline and images on your store. If your visitors only take away a single thing, what do you want that to be? Today's very special guest, Ben's daughter, Jordy, proves why it's so important to craft your messaging around that one thing. As humans, we'll remember 1 thing about a pitch. Which means you need to be really thoughtful about the headline and images on your store. If your visitors only take away a single thing, what do you want that to be? Today's very special guest, Ben's daugh shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How To Stand Out In A Crowded Market (Without A Game-Changing Product) #107 167 167 How To Stand Out In A Crowded Market (Without A Game-Changing Product) #107 full 3b6a2b6c-99dc-4403-96c3-9765057e085d https://share.transistor.fm/s/df872cb9
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  • Google Trends
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    • ]]>     Tue, 12 Jan 2021 05:00:00 -0500 Privy Privy 310 You don't need to create an entirely new category to build an amazing brand. Tons of founders have been successful taking something that already exists and aligning it to a trend, cause, or specific vertical. Here are a handful of founders that have seen extraordinary results without completely new products (and you can do the same). You don't need to create an entirely new category to build an amazing brand. Tons of founders have been successful taking something that already exists and aligning it to a trend, cause, or specific vertical. Here are a handful of founders that have seen shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Product Collabs: The Ultimate Play To Launch A New Product And Grow Your Audience #106 166 166 Product Collabs: The Ultimate Play To Launch A New Product And Grow Your Audience #106 full ad4a8617-9498-44e7-b908-819316a764a7 https://share.transistor.fm/s/8d9f7bf3
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    • ]]>     Mon, 11 Jan 2021 05:00:00 -0500 Privy Privy 373 You've seen them. The insane launches with 2 big names that drive buzz for weeks on end. Think, Travis Scott x McDonald's, Kanye West x Adidas, Crocs x KFC...but these kinds of collaborations aren't just for megabrands. You just have to be scrappy. Here's how a collaboration with another brand can help you grow your audience AND launch a new product. You've seen them. The insane launches with 2 big names that drive buzz for weeks on end. Think, Travis Scott x McDonald's, Kanye West x Adidas, Crocs x KFC...but these kinds of collaborations aren't just for megabrands. You just have to be scrappy. Here's shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     These 3 Adjustments To Your Privy Campaigns Will Lead To Higher Conversion #105 165 165 These 3 Adjustments To Your Privy Campaigns Will Lead To Higher Conversion #105 full df962cdc-2005-445d-8633-a14ed4e47cc8 https://share.transistor.fm/s/b64119cf
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    • ]]>     Fri, 08 Jan 2021 05:00:00 -0500 Privy Privy 391 Our Director of Marketing, Dan Murphy, has been diving DEEP into what some of our most successful customers do to drive sales with Privy. Here are the 3 things he learned from 50 of the top customers that did $100k+ in sales last year. From welcome popups to cart savers, you need to set these up ASAP (and they're incredibly simple to set up!). Our Director of Marketing, Dan Murphy, has been diving DEEP into what some of our most successful customers do to drive sales with Privy. Here are the 3 things he learned from 50 of the top customers that did $100k+ in sales last year. From welcome popups shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How To Build A 5-Star Post-Purchase Experience For Your Shopify Store #104 164 164 How To Build A 5-Star Post-Purchase Experience For Your Shopify Store #104 full 53d1651f-8dd5-4e2a-b20d-53996aac33e3 https://share.transistor.fm/s/e506ded9
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    • ]]>     Thu, 07 Jan 2021 05:00:00 -0500 Privy Privy 611 That new order notification is addicting. But it's really just the beginning. And a stellar post-purchase experience won't just reduce the amount of support questions you get, it'll also help you drive repeat purchases. That's why Malomo's Yaw Aning is sharing what a 5-star experience really looks like on today's episode. Here's what you should know. That new order notification is addicting. But it's really just the beginning. And a stellar post-purchase experience won't just reduce the amount of support questions you get, it'll also help you drive repeat purchases. That's why Malomo's Yaw Aning is sh shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How To Use Kickstarter To Launch A Brand (Then Turn It Into A Thriving Shopify Store) #103 163 163 How To Use Kickstarter To Launch A Brand (Then Turn It Into A Thriving Shopify Store) #103 full b7c1af80-e5da-4dc9-90d3-9270b5bc937c https://share.transistor.fm/s/e297d8e4
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  • Murph Apparel
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    • ]]>     Wed, 06 Jan 2021 05:00:00 -0500 Privy Privy 1037 Christian Bowers launched a Kickstarter campaign for his hat brand, Murph Apparel, in November 2020. Since then, he's sold hundreds of hats and done more than $6k in revenue. Get a behind-the-scenes-look at the launch and find out why Kickstarter was the right fit for his brand (and how it set him up for success on Shopify). Christian Bowers launched a Kickstarter campaign for his hat brand, Murph Apparel, in November 2020. Since then, he's sold hundreds of hats and done more than $6k in revenue. Get a behind-the-scenes-look at the launch and find out why Kickstarter was the shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Paid, Made, Or Laid: How To Use The 8 Foundational Desires To Get Sales #102 162 162 Paid, Made, Or Laid: How To Use The 8 Foundational Desires To Get Sales #102 full a7b619bc-2b00-4f5f-963f-9aaa05be8d4e https://share.transistor.fm/s/c544f9d2
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  • Copywriting Secrets by Jim Edwards
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    • ]]>     Tue, 05 Jan 2021 05:00:00 -0500 Privy Privy 410 To get your customers to take action, you need to understand what motivates them. That's why it's so important to know and internalize the 8 desires every human is biologically programmed to have. Just like Homesick Candles, JUDY, Peloton, and all the other successful DTC brands do. And if you can tie your mission to multiple desires, it'll have a serious impact on your bottom line. To get your customers to take action, you need to understand what motivates them. That's why it's so important to know and internalize the 8 desires every human is biologically programmed to have. Just like Homesick Candles, JUDY, Peloton, and all the oth shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     5 Reasons To Double Down On Email In 2021 #101 161 161 5 Reasons To Double Down On Email In 2021 #101 full 4bd5ef34-f8c4-4a1a-bfd8-69a110850ee5 https://share.transistor.fm/s/2df7e366
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    • ]]>     Mon, 04 Jan 2021 05:00:00 -0500 Privy Privy 382 If you've never been in a real rhythm with email, 2021 is your year. In 2019, each email brands using Privy collected was worth around $16. Well, last year, that more than doubled. And now it's up to $33. So if your email program could use some work, here are 5 reasons it's time to get laser focused. Think of it like the real resolution you need this year. I guarantee it'll pay off. If you've never been in a real rhythm with email, 2021 is your year. In 2019, each email brands using Privy collected was worth around $16. Well, last year, that more than doubled. And now it's up to $33. So if your email program could use some work, here shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     5 Ways To Kick Off 2021 With A Bang #100 160 160 5 Ways To Kick Off 2021 With A Bang #100 full 47c951f5-ad9f-4b21-af6c-09f8a388b46e https://share.transistor.fm/s/0607ac14
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    • ]]>     Wed, 30 Dec 2020 05:00:00 -0500 Privy Privy 462 2020 is ending and today marks the 100th episode of Ecommerce Marketing School. Which means there's a lot to celebrate around here. But it's also time to start building your foundation for a brand new year. Which is why today's episode is all about the 5 things you need to do to set yourself up for a successful 2021. Have a listen. 2020 is ending and today marks the 100th episode of Ecommerce Marketing School. Which means there's a lot to celebrate around here. But it's also time to start building your foundation for a brand new year. Which is why today's episode is all about the 5 shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Supercharge Your Automated Emails With This Simple Step #99 159 159 Supercharge Your Automated Emails With This Simple Step #99 full daab83bd-24de-47cb-ac3c-0a21f0e258ad https://share.transistor.fm/s/e06bd613
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    • ]]>     Tue, 29 Dec 2020 05:00:00 -0500 Privy Privy 330 By now, you probably know why segmentation and automated emails are so important for your Shopify store. But what if you combined the two? You could make your automated email sequences even more powerful. And if you already have your emails up and running it's SO simple to keep your messaging relevant for these 2 segments. Here's what you need to do. By now, you probably know why segmentation and automated emails are so important for your Shopify store. But what if you combined the two? You could make your automated email sequences even more powerful. And if you already have your emails up and running shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     3 Hacks To Help You Learn From Your Competitors: Stealing Selectively #98 158 158 3 Hacks To Help You Learn From Your Competitors: Stealing Selectively #98 full 324b7656-5985-4c5d-9dbf-0b6881726200 https://share.transistor.fm/s/01499c23
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    • ]]>     Mon, 28 Dec 2020 05:00:00 -0500 Privy Privy 210 Testing new ideas constantly can get expensive. But there's a secret you might not have tried yet...so today, Connor from our marketing team is sharing tips to help you steal ideas from your competitors and learn from their mistakes. Here's how you can save time and money by keeping a pulse on your competition. Testing new ideas constantly can get expensive. But there's a secret you might not have tried yet...so today, Connor from our marketing team is sharing tips to help you steal ideas from your competitors and learn from their mistakes. Here's how you can sa shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Swipe These 5 Emails From A Food Brand With An Unreal Strategy #97 157 157 Swipe These 5 Emails From A Food Brand With An Unreal Strategy #97 full 584d4311-e819-483c-b567-11857595cb99 https://share.transistor.fm/s/6da8e162
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  • Check out Muddy Bites
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    • ]]>     Wed, 23 Dec 2020 05:00:00 -0500 Privy Privy 742 Finding inspiration for your email strategy is incredibly important. Which is why when when you come across brands that have awesome emails, you should take notes (and subscribe to their list AND open every single one). That's why Lauren from our marketing team is sharing a brand she loves when it comes to email marketing. Here are 5 emails you can swipe from their playbook. Finding inspiration for your email strategy is incredibly important. Which is why when when you come across brands that have awesome emails, you should take notes (and subscribe to their list AND open every single one). That's why Lauren from our marketin shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The Money Printing Machine That Helped Brandless Grow Their Email List 2x Faster #96 156 156 The Money Printing Machine That Helped Brandless Grow Their Email List 2x Faster #96 full e19659ce-ec82-4650-9a08-5039fe1951ea https://share.transistor.fm/s/529a5a51
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  • Check out Brandless
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    • ]]>     Tue, 22 Dec 2020 05:00:00 -0500 Privy Privy 322 Earlier this year, Brandless shut down and relaunched months later. And our partner guru, Marco De Paulis, worked closely with their team to set up campaigns to help them grow their email list and drive sales. Here's the display type that helped them grow their list 2x faster. Earlier this year, Brandless shut down and relaunched months later. And our partner guru, Marco De Paulis, worked closely with their team to set up campaigns to help them grow their email list and drive sales. Here's the display type that helped them grow shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The Power Of Getting Specific: How 2 Brands Create Relevant Experiences To Drive Sales #95 155 155 The Power Of Getting Specific: How 2 Brands Create Relevant Experiences To Drive Sales #95 full e9ac64ba-c363-4fe6-bd1d-ce4d79d70f8b https://share.transistor.fm/s/1487990f
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  • Nature Reflections
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    • ]]>     Mon, 21 Dec 2020 08:52:39 -0500 Privy Privy 346 Creating relevant experiences for different audiences on your store can feel daunting. But the truth is, the more specific and relevant your messaging is, the more likely it is that you drive sales. Here's how 2 brands in completely different spaces create relevant on site experiences for specific audiences to get them to convert. Creating relevant experiences for different audiences on your store can feel daunting. But the truth is, the more specific and relevant your messaging is, the more likely it is that you drive sales. Here's how 2 brands in completely different spaces creat shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How Outer Aisle Uses Purchase Follow-Up Emails To Get Reviews And Repeat Customers #94 154 154 How Outer Aisle Uses Purchase Follow-Up Emails To Get Reviews And Repeat Customers #94 full f0d91008-e817-4d98-9c31-6d5fed609510 https://share.transistor.fm/s/136f523a
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  • Outer Aisle
    • ]]>     Fri, 18 Dec 2020 05:00:00 -0500 Privy Privy 170 You probably already know we're HUGE fans of email automation at Privy. Which is why we recently launched purchase follow-up and winback emails in our product. So today Ben is sharing a killer example of a purchase follow-up email from Outer Aisle. I's a one-two punch. Because it incentivizes both reviews and repeat purchases (who doesn't want more of those?!). Here's how they do it. You probably already know we're HUGE fans of email automation at Privy. Which is why we recently launched purchase follow-up and winback emails in our product. So today Ben is sharing a killer example of a purchase follow-up email from Outer Aisle. I's a shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The Out Of Stock Email That Gave Me Serious FOMO #93 153 153 The Out Of Stock Email That Gave Me Serious FOMO #93 full b8837bae-fefe-45f4-8708-d25fe897beef https://share.transistor.fm/s/65a07fa9
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  • Check out Behave
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    • ]]>     Thu, 17 Dec 2020 05:00:00 -0500 Privy Privy 322 Exclusivity is a powerful thing. That's why in the middle of the BFCM inbox craziness, this email from Behave stood out. But the message is actually something you can use for your Shopify store whenever your inventory is running low or already gone. It's super simple, but absurdly effective. Oh, and btw, this episode is with Lauren from the Privy marketing team. Exclusivity is a powerful thing. That's why in the middle of the BFCM inbox craziness, this email from Behave stood out. But the message is actually something you can use for your Shopify store whenever your inventory is running low or already gone. It's shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     6 Simple Ways To Generate Content Ideas For Your Shopify Store #92 152 152 6 Simple Ways To Generate Content Ideas For Your Shopify Store #92 full 8f2d0692-7f09-4277-8ccc-35bf45c8c33a https://share.transistor.fm/s/786d175a
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    • ]]>     Wed, 16 Dec 2020 05:00:00 -0500 Privy Privy 476 Content shouldn’t be an afterthought for your Shopify store. It needs to be something you're thinking about constantly. But it doesn't need to be painstaking. Here are 6 insanely easy ideas to get you started with content creation. And who knows...if you get your content right, it might even help you drive serious sales like it has for Homesick Candles ($2.5M just in 2020, btw). Content shouldn’t be an afterthought for your Shopify store. It needs to be something you're thinking about constantly. But it doesn't need to be painstaking. Here are 6 insanely easy ideas to get you started with content creation. And who knows...if you shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     SEO 101 For Shopify Stores: The Building Blocks For Growing Organic Traffic #91 151 151 SEO 101 For Shopify Stores: The Building Blocks For Growing Organic Traffic #91 full a7077bdc-0381-4931-a5be-bcc00280aa7c https://share.transistor.fm/s/dc91ac21
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    • ]]>     Tue, 15 Dec 2020 05:00:00 -0500 Privy Privy 549 We all love instant gratification. But unlike paid advertising, the benefits of SEO are long-lasting. And organic traffic can be the gift that keeps on giving. But it doesn’t happen overnight. On today's episode, Mike Melen, Co-founder of SmartSites and SEO expert, shares tips to help Shopify stores grow organic traffic. Including what might be the most valuable button you ever click. We all love instant gratification. But unlike paid advertising, the benefits of SEO are long-lasting. And organic traffic can be the gift that keeps on giving. But it doesn’t happen overnight. On today's episode, Mike Melen, Co-founder of SmartSites and S shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Driving Sales In December: The Gifting Play (And How Haus Gets It Right) #90 150 150 Driving Sales In December: The Gifting Play (And How Haus Gets It Right) #90 full 981e1300-4a18-48ab-a2f4-1239f63f6770 https://share.transistor.fm/s/0367b0b3
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    • ]]>     Mon, 14 Dec 2020 05:00:00 -0500 Privy Privy 226 You made it through BFCM craziness, but now it's mid-December and the holidays are in full swing. And you can make December a HUGE month if you play your cards right. Here's how Shopify brands use gifting to drive sales all month long. Steal Haus' 3-step play to have an insane holiday season. You made it through BFCM craziness, but now it's mid-December and the holidays are in full swing. And you can make December a HUGE month if you play your cards right. Here's how Shopify brands use gifting to drive sales all month long. Steal Haus' 3-step shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     “We Don’t Discount” The Creative Way Apple & Allbirds Get Around This (And You Can Too) #89 149 149 “We Don’t Discount” The Creative Way Apple & Allbirds Get Around This (And You Can Too) #89 full a293be4b-6d8d-4bd2-a3d3-ae08882d8610 https://share.transistor.fm/s/1f4b632a
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    • ]]>     Fri, 11 Dec 2020 05:00:00 -0500 Privy Privy 174 How many brands do you know that don't offer discounts? Ever. This is a huge objection for many brands that don't want to be known for discounting. And that's ok. But even mammoths like Apple and Allbirds discount. They're just creative about the way they present it. And it's something super simple that you can steal for your next promotion. Psssst it also encourages repeat purchases. How many brands do you know that don't offer discounts? Ever. This is a huge objection for many brands that don't want to be known for discounting. And that's ok. But even mammoths like Apple and Allbirds discount. They're just creative about the way they shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How To Have A Record Sales Day: The Secret To This Founder’s Biggest Numbers Yet #88 148 148 How To Have A Record Sales Day: The Secret To This Founder’s Biggest Numbers Yet #88 full 86771fd0-fe0a-4395-bbba-3016b20d3a33 https://share.transistor.fm/s/df8b3d42
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    • ]]>     Thu, 10 Dec 2020 05:00:00 -0500 Privy Privy 593 If you don't know Connor yet, he's on the Privy marketing team. But he also has 3 Shopify stores. Soooo it's safe to say he's pretty busy. And this Cyber Monday was his best sales day ever - not to mention November sales were up 2-3x. Here are the 3 emails he sent to drive serious sales during BFCM. And spoiler alert: repeat customers were clutch. If you don't know Connor yet, he's on the Privy marketing team. But he also has 3 Shopify stores. Soooo it's safe to say he's pretty busy. And this Cyber Monday was his best sales day ever - not to mention November sales were up 2-3x. Here are the 3 email shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     3 Email Types That Will Drive Repeat Purchases For Your Shopify Store #87 147 147 3 Email Types That Will Drive Repeat Purchases For Your Shopify Store #87 full 9e444348-ef6f-49af-85d8-14d49844eff4 https://share.transistor.fm/s/b14de5cb
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  • Introducing Customer Winback and Purchase Follow-Up Emails For Shopify
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  • Introducing Customer Winback and Purchase Follow-Up Emails For Shopify
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    • ]]>     Wed, 09 Dec 2020 05:00:00 -0500 Privy Privy 325 On today's episode, Connor Gross from the Privy Marketing team is sharing 3 email types that will help you drive repeat purchases for your Shopify store. Because remember: compared to first-time buyers, repeat customers are 9x more like to convert, have 3x the average order value, and are 20% more profitable. Trust me - you want them to stick around. And these emails will help you do it. By the way, 2 of them are automated. So you can drive repeat purchases 24/7. On today's episode, Connor Gross from the Privy Marketing team is sharing 3 email types that will help you drive repeat purchases for your Shopify store. Because remember: compared to first-time buyers, repeat customers are 9x more like to convert, have 3 shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Unlocking The Power Of Repeat Customers: How To Turn First-Time Buyers Into Lifelong Superfans #86 146 146 Unlocking The Power Of Repeat Customers: How To Turn First-Time Buyers Into Lifelong Superfans #86 full c5bb2dd0-e695-491d-bb26-e0174a518209 https://share.transistor.fm/s/8292e812
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  • From our friends at Smile: What is a Repeat Customer and Why are they Profitable?
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  • From our friends at Smile: What is a Repeat Customer and Why are they Profitable?
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    • ]]>     Tue, 08 Dec 2020 05:00:00 -0500 Privy Privy 208 You can't have a profitable ecommerce business without understanding the importance of driving first-time purchases and expanding brand awareness. But you can't stop there. 80% of Shopify merchants’ profits come from repeat customers. 80%. So if driving repeat sales is an afterthought, you're missing out on $$. Here's what you need to focus on to turn first-time buyers into lifelong superfans. So they keep coming back again and again (and again). You can't have a profitable ecommerce business without understanding the importance of driving first-time purchases and expanding brand awareness. But you can't stop there. 80% of Shopify merchants’ profits come from repeat customers. 80%. So if driving r shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     BFCM 2020 Lessons: The Dos And Don’ts To Inspire Your Next Campaign Any Time Of Year #85 145 145 BFCM 2020 Lessons: The Dos And Don’ts To Inspire Your Next Campaign Any Time Of Year #85 full a2e43b8a-bf7f-435c-b64d-e653d365c7b5 https://share.transistor.fm/s/c20dd7f0
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    • ]]>     Mon, 07 Dec 2020 05:00:00 -0500 Privy Privy 358 Black Friday Cyber Monday campaigns can inspire your marketing strategy all year long (yes, and get you thinking about your BFCM plan for 2021). That's exactly why Ben is sharing examples from 4 brands on today's episode. From mission-driven initiatives, to frequency of emails, to exclusive products, these dos and don'ts will help you create killer marketing campaigns no matter what time of year it is. Black Friday Cyber Monday campaigns can inspire your marketing strategy all year long (yes, and get you thinking about your BFCM plan for 2021). That's exactly why Ben is sharing examples from 4 brands on today's episode. From mission-driven initiatives, shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The Road To BFCM 2021 Starts Today. Here’s What You Need To Focus On. #84 144 144 The Road To BFCM 2021 Starts Today. Here’s What You Need To Focus On. #84 full 16e15a08-839f-4161-a7e0-7e085d840538 https://share.transistor.fm/s/d81e120d
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    • ]]>     Fri, 04 Dec 2020 05:00:00 -0500 Privy Privy 197 I know. You're barely out of BFCM 2020 and we're already talking about planning for 2021. But the truth is, your success for next November starts now. Because the Black Friday success stories come from brands that spend all year getting ready. So if you want to blow this year's numbers out of the water, here's what you need to focus on in the coming months. I know. You're barely out of BFCM 2020 and we're already talking about planning for 2021. But the truth is, your success for next November starts now. Because the Black Friday success stories come from brands that spend all year getting ready. So if you w shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Influencer Marketing 101: Finding Influencers, Reaching Out & Measuring Success #83 143 143 Influencer Marketing 101: Finding Influencers, Reaching Out & Measuring Success #83 full fce72bc6-f995-4fc1-b215-eb324720e3e7 https://share.transistor.fm/s/2a5c0aef
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    • ]]>     Thu, 03 Dec 2020 05:00:00 -0500 Privy Privy 495 Every ecommerce brand wants to find new ways to drive traffic and build awareness. And influencer marketing is a great way to make it happen. But how exactly should you find the right influencers? What about reaching out and measuring success? That's exactly what #paid's VP of Marketing, Roger Figueiredo, is breaking down on today's episode. This is his influencer marketing 101 playbook. Every ecommerce brand wants to find new ways to drive traffic and build awareness. And influencer marketing is a great way to make it happen. But how exactly should you find the right influencers? What about reaching out and measuring success? That's exac shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How To Get Insane Product Photos For Your Shopify Store (Without Spending A Fortune) #82 142 142 How To Get Insane Product Photos For Your Shopify Store (Without Spending A Fortune) #82 full 755622fc-ae56-458d-b836-e29f99e8fd68 https://share.transistor.fm/s/b085c656
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    • ]]>     Wed, 02 Dec 2020 05:00:00 -0500 Privy Privy 480 Let’s face it. In ecommerce, your visitors are, undoubtedly, judging a book by the cover. Because it’s all they have to go off at first. Which is why your product photos are so important. So after 10 years in the space, Ben decided to get in on the product photo fun with our book, The Ecommerce Marketing Handbook. Here's how Soona blew him away with the experience and final product. Let’s face it. In ecommerce, your visitors are, undoubtedly, judging a book by the cover. Because it’s all they have to go off at first. Which is why your product photos are so important. So after 10 years in the space, Ben decided to get in on the produc shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales Yes     Direct Mail Campaigns That Actually Work: How To Drive 6% Of Monthly Revenue With Automated Postcards #81 141 141 Direct Mail Campaigns That Actually Work: How To Drive 6% Of Monthly Revenue With Automated Postcards #81 full e17c0099-55cb-464a-a4e9-56f662550bb1 https://share.transistor.fm/s/ca7ea569
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    • ]]>     Tue, 01 Dec 2020 05:00:00 -0500 Privy Privy 520 In 2020, a trip to the mailbox feels like an escape. But does direct mail really work? Well, Jeremy Roberts, Co-owner and CMO of women's line, Tradlands, has a recipe for success. Here's what his team does to generate 6% of their revenue every month with direct mail. Oh yea, and it drives repeat purchases. It's also something you could easily do. Here's the Tradlands playbook for direct mail. In 2020, a trip to the mailbox feels like an escape. But does direct mail really work? Well, Jeremy Roberts, Co-owner and CMO of women's line, Tradlands, has a recipe for success. Here's what his team does to generate 6% of their revenue every month with shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The Segmentation Secret For Shopify Brands Doing $0-$1M In Sales #80 140 140 The Segmentation Secret For Shopify Brands Doing $0-$1M In Sales #80 full 7f66e7bb-e2cb-46ed-9889-2007638ffa32 https://share.transistor.fm/s/71a2b6c6
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    • ]]>     Mon, 30 Nov 2020 05:00:00 -0500 Privy Privy 203 Segmentation is a powerful tool. But it can feel overwhelming if you're not an advanced marketer. So I'm gonna let you in on a secret today. If you’re new to ecommerce marketing, you can boil segmentation down to just 2 groups. Here they are. Segmentation is a powerful tool. But it can feel overwhelming if you're not an advanced marketer. So I'm gonna let you in on a secret today. If you’re new to ecommerce marketing, you can boil segmentation down to just 2 groups. Here they are. shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Cheers To Your Biggest BFCM Ever - You've Got This. #79 138 138 Cheers To Your Biggest BFCM Ever - You've Got This. #79 full 8b8d53f6-af97-4897-95e9-410c4561f940 https://share.transistor.fm/s/e04a729d
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    • ]]>     Thu, 26 Nov 2020 05:00:00 -0500 Privy Privy 72 2020 has been a wild ride. But it's not over yet. The Super Bowl of ecommerce kicks off tomorrow. So on behalf of the entire Privy team, thank you for your support and inspiration. You keep us going. Cheers to breaking every record this holiday season and Happy Thanksgiving. 2020 has been a wild ride. But it's not over yet. The Super Bowl of ecommerce kicks off tomorrow. So on behalf of the entire Privy team, thank you for your support and inspiration. You keep us going. Cheers to breaking every record this holiday season and shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The Power of Thinking Beyond One-Time Purchases: Why A Subscription Model Is So Valuable #78 139 139 The Power of Thinking Beyond One-Time Purchases: Why A Subscription Model Is So Valuable #78 full e2608169-21a2-4170-94f1-6df9771ca0d4 https://share.transistor.fm/s/a7b14295
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    • ]]>     Wed, 25 Nov 2020 05:00:00 -0500 Privy Privy 512 If you’re not offering subscriptions, consider how you can make it work. It's not always intuitive, but most brands have a path to making it a reality. And when you start to think about your customers as members, there's a powerful shift. Here's what Jay Myers, Co-founder of Bold Commerce, has to say about the power of a subscription model and how it can help you become a more valuable brand ASAP. If you’re not offering subscriptions, consider how you can make it work. It's not always intuitive, but most brands have a path to making it a reality. And when you start to think about your customers as members, there's a powerful shift. Here's what Jay shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How NUGGS Uses Versioning To Keep Drive Repeat Purchases #77 137 137 How NUGGS Uses Versioning To Keep Drive Repeat Purchases #77 full 7ff23507-a6ad-4881-87bc-ba2cd8c9adbf https://share.transistor.fm/s/72e5e98e
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    • ]]>     Tue, 24 Nov 2020 05:00:00 -0500 Privy Privy 197 NUGGS is a single product food brand, but in some ways, they operate like a software company. Here's the technique they use to drive repeat purchases and keep people interested and excited about new launches. NUGGS is a single product food brand, but in some ways, they operate like a software company. Here's the technique they use to drive repeat purchases and keep people interested and excited about new launches. shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How Journ Nailed This New Product Launch By Starting With VIPs #76 136 136 How Journ Nailed This New Product Launch By Starting With VIPs #76 full 7f0aa2e6-ceff-4464-be67-a4ac2702861c https://share.transistor.fm/s/ccb9d1d2
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    • ]]>     Mon, 23 Nov 2020 05:00:00 -0500 Privy Privy 215 A couple weeks ago, Ben received a package from a brand he and his wife are loyal to, Journ. And no, it wasn't something they had ordered. It was a sample of their newest product. Find out how they nailed this pre-launch play by starting with VIPs. And think about how you can incorporate this strategy into your next launch. I promise your customers will be wow-ed. A couple weeks ago, Ben received a package from a brand he and his wife are loyal to, Journ. And no, it wasn't something they had ordered. It was a sample of their newest product. Find out how they nailed this pre-launch play by starting with VIPs. And th shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     These 2 Privy Campaigns Helped Slate Milk Drive $76,500 In Sales In 10 Months #75 135 135 These 2 Privy Campaigns Helped Slate Milk Drive $76,500 In Sales In 10 Months #75 full 22616af5-d471-4f0b-a9ee-294dbff00e70 https://share.transistor.fm/s/072aba56
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    • ]]>     Fri, 20 Nov 2020 05:00:00 -0500 Privy Privy 429 Slate Milk added Privy to their site back in February. And since then, Dan on our Marketing team has been helping them make the most of it. So on today's episode, he's sharing the exact campaigns that have helped Slate drive $76K in sales over the last 10 months. And they're campaigns you can easily launch today. Slate Milk added Privy to their site back in February. And since then, Dan on our Marketing team has been helping them make the most of it. So on today's episode, he's sharing the exact campaigns that have helped Slate drive $76K in sales over the last 10 shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     You Need Amazing Unfurl Images For Your Shopify Store. Here's Why They Matter (And 1 Brand That's Killing It). #74 134 134 You Need Amazing Unfurl Images For Your Shopify Store. Here's Why They Matter (And 1 Brand That's Killing It). #74 full 113c26d6-c2e4-470e-9198-c01485e5223f https://share.transistor.fm/s/629e7314
  • Follow Ben on Twitter
  • Join The Ecommerce Marketing Community
  • Check out our book, The Ecommerce Marketing Handbook
    • ]]>
  • Follow Ben on Twitter
  • Join The Ecommerce Marketing Community
  • Check out our book, The Ecommerce Marketing Handbook
    • ]]>     Thu, 19 Nov 2020 05:00:00 -0500 Privy Privy 257 Never heard of an unfurl image? This episode is for you. Unfurl images have the power to stop people in their tracks (and drive traffic to your store) if you use them correctly. Find out how to update them in Shopify, the best way to test your brand's unfurl images (and others), and one brand you should copy. Never heard of an unfurl image? This episode is for you. Unfurl images have the power to stop people in their tracks (and drive traffic to your store) if you use them correctly. Find out how to update them in Shopify, the best way to test your brand's unf shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales Yes     How This Brand Increased Their Revenue From Abandoned Cart Emails By 6X #73 133 133 How This Brand Increased Their Revenue From Abandoned Cart Emails By 6X #73 full df288392-91c5-4e12-beb1-fe635636a069 https://share.transistor.fm/s/841dc76f
  • Follow Ben on Twitter
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  • BFCM resources
  • Check out Fancy Bands
    • ]]>
  • Follow Ben on Twitter
  • Join The Ecommerce Marketing Community
  • Check out our book, The Ecommerce Marketing Handbook
  • BFCM resources
  • Check out Fancy Bands
    • ]]>     Wed, 18 Nov 2020 05:00:00 -0500 Privy Privy 205 Cart abandonment skyrockets this time of year. So Lisa on our Customer Success team suggested tweaking one small thing in this brand's abandoned cart email series. In just 30 days, it helped them save $29,000 in revenue. Over the 9 months prior, it was $41,000 total. Here's what they did to drive such a big lift. Cart abandonment skyrockets this time of year. So Lisa on our Customer Success team suggested tweaking one small thing in this brand's abandoned cart email series. In just 30 days, it helped them save $29,000 in revenue. Over the 9 months prior, it was $4 shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     2 Ways To Follow Up With New Subscribers Who Haven’t Purchased Using Privy #72 132 132 2 Ways To Follow Up With New Subscribers Who Haven’t Purchased Using Privy #72 full 8841734e-7725-4051-aca6-111c56b6fb65 https://share.transistor.fm/s/fdcebbf6
  • Follow Ben on Twitter
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  • BFCM resources
    • ]]>
  • Follow Ben on Twitter
  • Join The Ecommerce Marketing Community
  • Check out our book, The Ecommerce Marketing Handbook
  • BFCM resources
    • ]]>     Tue, 17 Nov 2020 05:00:00 -0500 Privy Privy 201 This week is all about quick tips to help you prep for BFCM. You probably already know you're going to see a spike in traffic. But you're also going to see higher cart abandonment (last year it jumped to around 85%). So how can you follow up with visitors who sign up for your campaigns in the next couple weeks, but don't follow through on their purchases? There are 2 ways to make it happen. Here's what you need to set up today. This week is all about quick tips to help you prep for BFCM. You probably already know you're going to see a spike in traffic. But you're also going to see higher cart abandonment (last year it jumped to around 85%). So how can you follow up with visitors shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales Yes     Make Your Privy And Klaviyo Integration Even More Powerful With This One Tip #71 131 131 Make Your Privy And Klaviyo Integration Even More Powerful With This One Tip #71 full 48e00e13-678c-469b-9193-e8f7e98362c7 https://share.transistor.fm/s/97c87c0d
  • Follow Ben on Twitter
  • Join The Ecommerce Marketing Community
  • Check out our book, The Ecommerce Marketing Handbook
  • BFCM resources


    • ]]>
  • Follow Ben on Twitter
  • Join The Ecommerce Marketing Community
  • Check out our book, The Ecommerce Marketing Handbook
  • BFCM resources


    • ]]>     Mon, 16 Nov 2020 05:00:00 -0500 Privy Privy 155 With BFCM right around the corner, you're probably going to see an increase in both the traffic to your Shopify store (yay!) and cart abandonment (not-so-yay). So if you're one of the thousands of people using Privy to grow your email list and Klaviyo to send your emails, you need to make sure you have this one thing set up correctly. It'll allow you to send both browse and cart abandonment emails without a single line of code (and it takes 2 seconds to do, for real). With BFCM right around the corner, you're probably going to see an increase in both the traffic to your Shopify store (yay!) and cart abandonment (not-so-yay). So if you're one of the thousands of people using Privy to grow your email list and Klaviyo to shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     BFCM Bootcamp #5: The 5 Steps To Launching An Insanely Successful Black Friday Campaign #70 130 130 BFCM Bootcamp #5: The 5 Steps To Launching An Insanely Successful Black Friday Campaign #70 full 1879c6df-33cd-408f-afbe-7d640a7d7e77 https://share.transistor.fm/s/24cb9bb2
  • Follow Ben on Twitter
  • The Privy Starter Plan
  • Get your copy of The Ecommerce Marketing Handbook
  • Our BFCM resources


    • ]]>
  • Follow Ben on Twitter
  • The Privy Starter Plan
  • Get your copy of The Ecommerce Marketing Handbook
  • Our BFCM resources


    • ]]>     Fri, 13 Nov 2020 05:00:00 -0500 Privy Privy 246 All week on Ecommerce Marketing School, Ben has been sharing tips, stories from founders, and actionable advice to help you run a killer Black Friday/Cyber Monday campaign. So you're walking out of the week with confidence and know exactly what to do in the couple weeks leading up to the big weekend. In just 1 hour (OK, fine, 61 minutes), you’ll have what you need to run a killer Black Friday/Cyber Monday campaign. This last episode is a recap of everything you've learned so far. P.S. Listen to the very end for a special offer from Ben! 👀 All week on Ecommerce Marketing School, Ben has been sharing tips, stories from founders, and actionable advice to help you run a killer Black Friday/Cyber Monday campaign. So you're walking out of the week with confidence and know exactly what to do in t shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     BFCM Bootcamp #4: How Inked Gaming Drove A Month’s Worth Of Sales Last BFCM Weekend (And What They Have Planned This Year) #69 129 129 BFCM Bootcamp #4: How Inked Gaming Drove A Month’s Worth Of Sales Last BFCM Weekend (And What They Have Planned This Year) #69 full fdb62995-062f-4272-8409-d26fe5aadf52 https://share.transistor.fm/s/80ca22de
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    • ]]>
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    • ]]>     Thu, 12 Nov 2020 05:00:00 -0500 Privy Privy 1235 Last Black Friday/Cyber Monday was a total success for the Inked Gaming team. In just one weekend, they drove about a month’s worth of sales. Which is insane. But this year, they’re switching up their strategy based on learnings from 2019. On today’s episode, Ben brought on their in-house marketing guru, Sarah Berge, to find out what worked last year, what didn’t, and what they have up their sleeves for this BFCM. Last Black Friday/Cyber Monday was a total success for the Inked Gaming team. In just one weekend, they drove about a month’s worth of sales. Which is insane. But this year, they’re switching up their strategy based on learnings from 2019. On today’s epis shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     BFCM Bootcamp #3: It’s Connor’s First BFCM Selling On Shopify. Here’s What He Has Planned. #68 128 128 BFCM Bootcamp #3: It’s Connor’s First BFCM Selling On Shopify. Here’s What He Has Planned. #68 full 79fb04fd-164d-4926-8a6d-d505a997b58a https://share.transistor.fm/s/94c5f4a5
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  • Respoke Collection
  • Get your copy of The Ecommerce Marketing Handbook
  • Our BFCM resources


    • ]]>
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  • Respoke Collection
  • Get your copy of The Ecommerce Marketing Handbook
  • Our BFCM resources


    • ]]>     Wed, 11 Nov 2020 05:00:00 -0500 Privy Privy 1039 Connor Gross has been selling online for years. But this is his first Black Friday/Cyber Monday as a Shopify merchant. So Ben asked him to come on today’s episode of Ecommerce Marketing School to share what he’s planning for his brand, Respoke Collection, a print-on-demand business for car enthusiasts. Here are the offers, emails, and onsite updates he’s making that will help him drive sales this holiday season. And he also shared his secret for getting free press this time of year (it’s genius). Connor Gross has been selling online for years. But this is his first Black Friday/Cyber Monday as a Shopify merchant. So Ben asked him to come on today’s episode of Ecommerce Marketing School to share what he’s planning for his brand, Respoke Collection, shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     BFCM Bootcamp #2: The 6-Email Playbook And Display Types You Need To Prep Now #67 127 127 BFCM Bootcamp #2: The 6-Email Playbook And Display Types You Need To Prep Now #67 full 767058cd-d1fa-4502-a5fe-ac52f3475ac4 https://share.transistor.fm/s/4dbf3fd4
  • Follow Ben on Twitter
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  • Check out our book, The Ecommerce Marketing Handbook
  • BFCM resources
    • ]]>
  • Follow Ben on Twitter
  • Join The Ecommerce Marketing Community
  • Check out our book, The Ecommerce Marketing Handbook
  • BFCM resources
    • ]]>     Tue, 10 Nov 2020 05:00:00 -0500 Privy Privy 423 You already know your offer is the #1 most important thing when it comes to your BFCM success. So today, it’s all about the emails and displays you need to prepare now to showcase that offer. Because everything you do between now and BFCM weekend needs to tie into that. This 6-email playbook and small edits to the onsite displays you already have, will help you build hype and drive sales this holiday season. Here’s what you need to be thinking about over the next couple weeks. You already know your offer is the #1 most important thing when it comes to your BFCM success. So today, it’s all about the emails and displays you need to prepare now to showcase that offer. Because everything you do between now and BFCM weekend needs to shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     BFCM Bootcamp #1: Lessons from 2019 & The 3 Offer Types You Need To Know #66 126 126 BFCM Bootcamp #1: Lessons from 2019 & The 3 Offer Types You Need To Know #66 full 58941f6b-2d87-4600-84bc-cd69ec8d12b8 https://share.transistor.fm/s/86a976a4
  • Follow Ben on Twitter
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  • Check out our book, The Ecommerce Marketing Handbook
  • BFCM resources
    • ]]>
  • Follow Ben on Twitter
  • Join The Ecommerce Marketing Community
  • Check out our book, The Ecommerce Marketing Handbook
  • BFCM resources
    • ]]>     Mon, 09 Nov 2020 05:00:00 -0500 Privy Privy 672 This week, Ben is back and ready to help whip you into shape for BFCM. And today's episode is all about stats from BFCM 2019 and how to nail your offer. Because if your offer doesn't land with your audience, driving sales is going to be a struggle. That's why Ben is sharing 3 offer types you need to know about with examples to help set you up for success. This week, Ben is back and ready to help whip you into shape for BFCM. And today's episode is all about stats from BFCM 2019 and how to nail your offer. Because if your offer doesn't land with your audience, driving sales is going to be a struggle. That's shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Here's What's In Our Shopify Account For Shop.Privy.Com (Plus The Privy Campaigns We're Running) #65 125 125 Here's What's In Our Shopify Account For Shop.Privy.Com (Plus The Privy Campaigns We're Running) #65 full d2c757eb-c64b-4f81-8276-482aa696ded0 https://share.transistor.fm/s/9e021e38
  • Follow Dan on Twitter
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    • ]]>     Fri, 06 Nov 2020 05:00:00 -0500 Privy Privy 556 Today's the last day of Dan's weeklong takeover of the show. And he's giving a behind-the-scenes look at our Shopify dashboard. Including the theme we're using, apps we rely on, and analytics. And of course, he couldn't help but mention the Privy campaigns we have running. And by the way, these are definitely something you should steal for your BFCM (and year round) campaigns. Today's the last day of Dan's weeklong takeover of the show. And he's giving a behind-the-scenes look at our Shopify dashboard. Including the theme we're using, apps we rely on, and analytics. And of course, he couldn't help but mention the Privy campaign shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     A Crash Course In Shipping And Fulfillment For New Ecommerce Businesses #64 124 124 A Crash Course In Shipping And Fulfillment For New Ecommerce Businesses #64 full 3ffebc7b-d69a-4ebc-8cda-0743ae0acac1 https://share.transistor.fm/s/fa707e64
  • Follow Dan on Twitter
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    • ]]>     Wed, 04 Nov 2020 05:00:00 -0500 Privy Privy 447 Dan Murphy is back again today. And today it's all about shipping and fulfillment. About a month ago, he didn't know anything about either. So he took to Twitter and found the perfect partner to help us with shipping for our book. Here's what he's learned since then. Dan Murphy is back again today. And today it's all about shipping and fulfillment. About a month ago, he didn't know anything about either. So he took to Twitter and found the perfect partner to help us with shipping for our book. Here's what he's learned shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How We Built A 2,500 Person Waitlist For Our Book & Converted That Into $15,000 In Sales #63 123 123 How We Built A 2,500 Person Waitlist For Our Book & Converted That Into $15,000 In Sales #63 full f0570530-ec3f-4ecc-aacf-0c8c08752e50 https://share.transistor.fm/s/6ba126f8
  • Follow Dan on Twitter
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    • ]]>
  • Follow Dan on Twitter
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    • ]]>     Mon, 02 Nov 2020 05:00:00 -0500 Privy Privy 411 In August, we announced our book, The Ecommerce Marketing Handbook. Soon after that, we started a waitlist and grew it to almost 3,000 people ahead of launch on October 6th. And surprise! We used Shopify to build our own store so we could put ourselves in your shoes to find out what it's really like to run an ecommerce brand. Since then, we've driven more than $15,000 in sales. This week, Dan Murphy, our Director of Marketing, is breaking down everything we've learned so far. So you can take what we've learned and use that knowledge to grow your own business. In August, we announced our book, The Ecommerce Marketing Handbook. Soon after that, we started a waitlist and grew it to almost 3,000 people ahead of launch on October 6th. And surprise! We used Shopify to build our own store so we could put ourselves in shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The BFCM 2020 Secret Weapons We Stole From Nik Sharma #62 122 122 The BFCM 2020 Secret Weapons We Stole From Nik Sharma #62 full 1570d4a1-92cf-45a9-8c5c-e28ca79035d6 https://share.transistor.fm/s/d67ffb4f
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  • BFCM 2020 Secret Weapons: The Offer, Distribution & Landing Page Ideas You’ve Gotta Try
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  • Follow Lauren on Twitter
    • ]]>
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  • Nik’s BFCM Masterclass
  • BFCM 2020 Secret Weapons: The Offer, Distribution & Landing Page Ideas You’ve Gotta Try
  • Get a copy of The Ecommerce Marketing Handbook
  • Follow Lauren on Twitter
    • ]]>     Fri, 30 Oct 2020 05:00:00 -0400 Privy Privy 249 So a couple weeks ago, DTC legend Nik Sharma shared some of his favorite BFCM secrets with us. He always brings his A game and tons of actionable advice small ecommerce brands can use to grow their businesses. So on today's episode, Lauren from the Privy marketing team is sharing all the BFCM tips we stole from him. So a couple weeks ago, DTC legend Nik Sharma shared some of his favorite BFCM secrets with us. He always brings his A game and tons of actionable advice small ecommerce brands can use to grow their businesses. So on today's episode, Lauren from the Privy shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     3 Best Practices For Building & Maintaining A Clean Email List For Your Shopify Store #61 121 121 3 Best Practices For Building & Maintaining A Clean Email List For Your Shopify Store #61 full 6ee5d7e6-f7c8-45a0-b9b8-924d409c7daf https://share.transistor.fm/s/4a90eb88
  • Follow Ben on Twitter
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  • Check out our book, The Ecommerce Marketing Handbook
  • BFCM resources
    • ]]>
  • Follow Ben on Twitter
  • Join The Ecommerce Marketing Community
  • Check out our book, The Ecommerce Marketing Handbook
  • BFCM resources
    • ]]>     Wed, 28 Oct 2020 05:00:00 -0400 Privy Privy 381 On today's episode, Colleen Keenan who runs our compliance team here at Privy is talking clean lists. She's seen everything under the sun. So she's an absolute expert when it comes to building and maintaining a clean email list for your Shopify store. Here are the 3 things that matter most. On today's episode, Colleen Keenan who runs our compliance team here at Privy is talking clean lists. She's seen everything under the sun. So she's an absolute expert when it comes to building and maintaining a clean email list for your Shopify store. Her shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     4 Email Marketing Principles Every Shopify Brand Needs To Master #60 120 120 4 Email Marketing Principles Every Shopify Brand Needs To Master #60 full 9768382a-99ca-453f-8bab-c244db127eb6 https://share.transistor.fm/s/2dc2a74f
  • Follow Ben on Twitter
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  • BFCM resources
    • ]]>
  • Follow Ben on Twitter
  • Join The Ecommerce Marketing Community
  • Check out our book, The Ecommerce Marketing Handbook
  • BFCM resources
    • ]]>     Mon, 26 Oct 2020 05:00:00 -0400 Privy Privy 523 Today's episode features Alex Manwaring. He runs the trial team here at Privy. So he and his team talk to A LOT of Shopify store owners. These are the 4 ecommerce marketing principles he thinks every brand needs to master to have a successful email marketing program. Today's episode features Alex Manwaring. He runs the trial team here at Privy. So he and his team talk to A LOT of Shopify store owners. These are the 4 ecommerce marketing principles he thinks every brand needs to master to have a successful email market shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Double Down On Growing Your Email List For BFCM (with Aaron Orendorff) 119 119 Double Down On Growing Your Email List For BFCM (with Aaron Orendorff) full 108d53ef-3c55-4a18-b9ea-5b08338d1fd6 https://share.transistor.fm/s/98a2b76d When we saw Aaron's swipe file of 400+ ecommerce holiday campaigns, we knew we had to bring him on to drop some tips to help you power through your busiest time of year. He shares things like:

    • The importance of having a black Black Friday (no, that’s not a typo)
    • Why you need to be able to share your offer in 1 line
    • 3 different segments you need to focus on
    • Why it’s worth it to spend $ to grow your email list

    Show Notes & Links:

    ]]>     When we saw Aaron's swipe file of 400+ ecommerce holiday campaigns, we knew we had to bring him on to drop some tips to help you power through your busiest time of year. He shares things like:

    • The importance of having a black Black Friday (no, that’s not a typo)
    • Why you need to be able to share your offer in 1 line
    • 3 different segments you need to focus on
    • Why it’s worth it to spend $ to grow your email list

    Show Notes & Links:

    ]]>     Fri, 23 Oct 2020 05:05:00 -0400 Privy Privy 1106 We’re heading into what’s supposed to be the busiest (and craziest) Black Friday/Cyber Monday ever. Which means there’s a ton of opportunity. But also more competition than ever before. On today's episode, Dave sits down with Common Thread Collective's VP of Marketing, Aaron Orendorff, to find out exactly what you should you be focusing on in the weeks leading up to the holiday. Here's what we learned. We’re heading into what’s supposed to be the busiest (and craziest) Black Friday/Cyber Monday ever. Which means there’s a ton of opportunity. But also more competition than ever before. On today's episode, Dave sits down with Common Thread Collective's VP shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The Best Way To Use Your Abandoned Cart Series If You’re Not Just Selling On Shopify (with Lucas Walker) #59 118 118 The Best Way To Use Your Abandoned Cart Series If You’re Not Just Selling On Shopify (with Lucas Walker) #59 full 229a8e3e-9817-4092-b299-b705beeb1b76 https://share.transistor.fm/s/172a3d0b
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    • ]]>     Fri, 23 Oct 2020 05:00:00 -0400 Privy Privy 306 Lucas Walker is wrapping up his third and final episode of the week with his favorite way to use abandoned cart emails if you don't just sell on Shopify. So if you're selling on other sites like, you guessed it, Amazon, or even Etsy and beyond, this one's for you. It's an incredibly simple thing to implement for your brand and might just help you convert more of those abandoned carts into sales. Lucas Walker is wrapping up his third and final episode of the week with his favorite way to use abandoned cart emails if you don't just sell on Shopify. So if you're selling on other sites like, you guessed it, Amazon, or even Etsy and beyond, this one's shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     6 Unconventional Ways To Use A Free Shipping Bar For Your Shopify Store (with Lucas Walker) #58 117 117 6 Unconventional Ways To Use A Free Shipping Bar For Your Shopify Store (with Lucas Walker) #58 full b863bb3a-823b-4305-bc49-6914869fce8e https://share.transistor.fm/s/77980760
  • Follow Lucas on Twitter
  • Gorgias
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    • ]]>
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  • Gorgias
  • Treats Happen
    • ]]>     Wed, 21 Oct 2020 05:00:00 -0400 Privy Privy 338 On this episode, Lucas Walker is back for round 2. And today, it's all about unconventional ways to use a free shipping bar. He's sharing 6 genius free shipping bar hacks you've gotta test on your Shopify store this BFCM (and all year long). If you're looking for a quick win, this episode is for you. On this episode, Lucas Walker is back for round 2. And today, it's all about unconventional ways to use a free shipping bar. He's sharing 6 genius free shipping bar hacks you've gotta test on your Shopify store this BFCM (and all year long). If you're loo shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How To Use Free Shipping As Your #1 Upsell Method (with Lucas Walker) #57 116 116 How To Use Free Shipping As Your #1 Upsell Method (with Lucas Walker) #57 full 9ec2bc5f-5939-48be-85f6-cb5b957e0303 https://share.transistor.fm/s/e0a5d4b4
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  • Gorgias
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    • ]]>
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  • Gorgias
  • Treats Happen
    • ]]>     Mon, 19 Oct 2020 05:00:00 -0400 Privy Privy 395 Lucas Walker is an ecommerce veteran. He launched a brand, Treats Happen, back in 2014 and now works with brands like MVMT and Steve Madden at Gorgias. Here's how he was able to use free shipping as the #1 way to upsell. Hint: it's related to bundling. And it's so simple that you could get started today. Lucas Walker is an ecommerce veteran. He launched a brand, Treats Happen, back in 2014 and now works with brands like MVMT and Steve Madden at Gorgias. Here's how he was able to use free shipping as the #1 way to upsell. Hint: it's related to bundling. An shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Connor’s Love-Hate Relationship With Amazon After Selling 250,000+ Products #56 115 115 Connor’s Love-Hate Relationship With Amazon After Selling 250,000+ Products #56 full a8802d95-5506-48c0-8b6b-63eee0d5aed4 https://share.transistor.fm/s/7e40aeaa
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    • ]]>     Fri, 16 Oct 2020 05:00:00 -0400 Privy Privy 597 Connor Gross is on the marketing team here at Privy. But he runs 3 (!!!) Shopify stores on the side. It's insane. He's also sold millions of dollars worth of products on Amazon. I mean seriously...when does this guy sleep, right?! Here are the 5 reasons he has a love-hate relationship with Amazon. Connor Gross is on the marketing team here at Privy. But he runs 3 (!!!) Shopify stores on the side. It's insane. He's also sold millions of dollars worth of products on Amazon. I mean seriously...when does this guy sleep, right?! Here are the 5 reasons h shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Why Hype & Exclusivity Will Help You Win BFCM In 2020 (with Kurt Elster) #55 114 114 Why Hype & Exclusivity Will Help You Win BFCM In 2020 (with Kurt Elster) #55 full 5dca8534-25f7-4c2b-b755-1e877b4d8689 https://share.transistor.fm/s/1c216712
  • Follow Kurt Elster on Twitter
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    • ]]>
  • Follow Kurt Elster on Twitter
  • Check out The Unofficial Shopify Podcast
    • ]]>     Thu, 15 Oct 2020 05:00:00 -0400 Privy Privy 506 Ben asked Shopify expert Kurt Elster, "What would your BFCM playbook look like this year if you had an ecommerce brand?" And he did not disappoint. Find out why hype and exclusivity are king and how you can actually run the same BFCM offer twice to get insane results. Oh yea. And you should start marketing ASAP. Here's why. Ben asked Shopify expert Kurt Elster, "What would your BFCM playbook look like this year if you had an ecommerce brand?" And he did not disappoint. Find out why hype and exclusivity are king and how you can actually run the same BFCM offer twice to get in shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     5 Ways Every Shopify Brand Should Be Using Privy #54 113 113 5 Ways Every Shopify Brand Should Be Using Privy #54 full 830431c9-757a-4fd2-9999-bbdaa58d763b https://share.transistor.fm/s/59891dbc
  • Follow Ben on Twitter
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  • Check out our book, The Ecommerce Marketing Handbook
  • BFCM resources
    • ]]>
  • Follow Ben on Twitter
  • Join The Ecommerce Marketing Community
  • Check out our book, The Ecommerce Marketing Handbook
  • BFCM resources
    • ]]>     Tue, 13 Oct 2020 05:00:00 -0400 Privy Privy 554 While Ben's out on paternity leave, for the next few weeks you'll be hearing from the Privy team and other ecommerce experts. We're kicking things off today with Kristen Curtiss. She runs Customer Success here at Privy. So every single day, she and her team are helping ecommerce brands think of creative ways to make more money. Here are 5 ways she wishes every Shopify store owner would use Privy. While Ben's out on paternity leave, for the next few weeks you'll be hearing from the Privy team and other ecommerce experts. We're kicking things off today with Kristen Curtiss. She runs Customer Success here at Privy. So every single day, she and her te shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How NUGGS Drives Repeat Purchases With This Email #53 112 112 How NUGGS Drives Repeat Purchases With This Email #53 full bce07ea3-89c5-4095-88bd-f814a229735c https://share.transistor.fm/s/53573f9d
  • NUGGS
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    • ]]>
  • NUGGS
  • Follow Ben on Twitter
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  • BFCM resources
    • ]]>     Fri, 09 Oct 2020 05:00:00 -0400 Privy Privy 282 The NUGGS tagline is 'The Tesla of Chicken.' If you haven't seen their site, do yourself a favor and go check it out. Preferably now. Seriously it's THAT good. Their emails aren't too shabby either. Like this example of targeting customers with a single purchase to come back for more. Here's the genius way they do it. The NUGGS tagline is 'The Tesla of Chicken.' If you haven't seen their site, do yourself a favor and go check it out. Preferably now. Seriously it's THAT good. Their emails aren't too shabby either. Like this example of targeting customers with a single p shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Introducing Privy’s Starter Program And A Shopify Compass Course For List Growth #52 111 111 Introducing Privy’s Starter Program And A Shopify Compass Course For List Growth #52 full dd415cb2-11e3-49f1-8362-61744287c621 https://share.transistor.fm/s/921fca7d
  • Follow Ben on Twitter
  • The Privy Starter Program
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    • ]]>
  • Follow Ben on Twitter
  • The Privy Starter Program
  • Ben’s Shopify Compass Course 
  • Join The Ecommerce Marketing Community
  • Check out our book, The Ecommerce Marketing Handbook
    • ]]>     Wed, 07 Oct 2020 05:00:00 -0400 Privy Privy 309 For the longest time, Privy was about site conversion. It was everything you need to convert first-time visitors. Then we launched Privy Email to help brands drive repeat sales. And yesterday, we announced The Privy Starter Program. It includes the tools, support and education you need to grow your ecommerce business from $0 to $1 million in sales. And Ben's Introduction to Email List Growth launched recently on Shopify Compass. So there's even more education for you. P.S. Ben just welcomed his second baby girl earlier this week! Could you show him some love on Twitter? @jabbawy P.P.S. That means he's soaking up some much needed family time, so you'll start hearing a few new voices over the next few weeks. For the longest time, Privy was about site conversion. It was everything you need to convert first-time visitors. Then we launched Privy Email to help brands drive repeat sales. And yesterday, we announced The Privy Starter Program. It includes the tools, shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Our Biggest Announcement Ever: What You Need To Know About All 3 Things We're Launching Today 110 110 Our Biggest Announcement Ever: What You Need To Know About All 3 Things We're Launching Today full 53883407-ab56-480f-8e73-4d1c3baf28d4 https://share.transistor.fm/s/7e931c8c
  • Join us today at 1pm ET for an exclusive offer (it only lasts for 1 HOUR)
  • The Privy Starter Program
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  • Get The Ecommerce Marketing Handbook
    • ]]>
  • Join us today at 1pm ET for an exclusive offer (it only lasts for 1 HOUR)
  • The Privy Starter Program
  • The Ecommerce Marketing Community
  • Get The Ecommerce Marketing Handbook
    • ]]>     Tue, 06 Oct 2020 05:00:00 -0400 Privy Privy 379 Our goal at Privy is to help small and growing ecommerce brands build profitable Shopify stores. Which means we’re here to give you the tools, community, and education you need. So you’re ready for BFCM and beyond. And you can keep being your own boss. And you never have to go back to your boring, 9-5 job. Our goal at Privy is to help small and growing ecommerce brands build profitable Shopify stores. Which means we’re here to give you the tools, community, and education you need. So you’re ready for BFCM and beyond. And you can keep being your own boss. An shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The GIF Idea You Should Steal From Canva #51 109 109 The GIF Idea You Should Steal From Canva #51 full 27386735-07a2-430c-83b5-433e00d4a001 https://share.transistor.fm/s/f4866f4e
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    • ]]>
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    • ]]>     Mon, 05 Oct 2020 05:00:00 -0400 Privy Privy 208 It can be hard to come up with new ideas for emails all the time. That's why you should subscribe to other email lists to get ideas. And I don't just mean from competitors. Sometimes the best inspiration comes from businesses that aren't even in your space. Like this example from Canva. It can be hard to come up with new ideas for emails all the time. That's why you should subscribe to other email lists to get ideas. And I don't just mean from competitors. Sometimes the best inspiration comes from businesses that aren't even in your spac shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How Rhone Wins With Content And Community (with Adam Bridegan) 107 107 How Rhone Wins With Content And Community (with Adam Bridegan) full 4ecba4f9-5fc1-405d-b0b5-d9a974f18732 https://share.transistor.fm/s/0bc53e0a By the time he started at Rhone, Adam already had some serious marketing experience (he was at Priceline before, where he was spending millions of dollars a month on their digital marketing). But when he started at Rhone, it was a totally different ballgame. On this episodes, he shares:

    • Why they’ve prioritized content since day 1.
    • How to use content to learn about your customers.
    • Why you should focus on building a brand first.

    Show Notes & Links:

    • [2:33] What their marketing team looks like.
    • [8:06] The books that changed his outlook.
    • [10:01] Why he still reads every single review that comes through.
    • [14:01] How to think about content from the very beginning.
    • [27:42] BFCM advice.
    ]]>     By the time he started at Rhone, Adam already had some serious marketing experience (he was at Priceline before, where he was spending millions of dollars a month on their digital marketing). But when he started at Rhone, it was a totally different ballgame. On this episodes, he shares:

    • Why they’ve prioritized content since day 1.
    • How to use content to learn about your customers.
    • Why you should focus on building a brand first.

    Show Notes & Links:

    • [2:33] What their marketing team looks like.
    • [8:06] The books that changed his outlook.
    • [10:01] Why he still reads every single review that comes through.
    • [14:01] How to think about content from the very beginning.
    • [27:42] BFCM advice.
    ]]>     Fri, 02 Oct 2020 05:05:00 -0400 Privy Privy 1986 What if you were so dedicated to your marketing that you completely transformed your lifestyle to understand your customer? That's exactly what Adam Bridegan did for Rhone. He changed his diet, sleeping patterns, and workouts, all in the name of understanding their customers. And guess what. That fueled every aspect of their content and community. And led to insane growth. What if you were so dedicated to your marketing that you completely transformed your lifestyle to understand your customer? That's exactly what Adam Bridegan did for Rhone. He changed his diet, sleeping patterns, and workouts, all in the name of understan shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How A Brand With 356k+ Instagram Followers Builds Real Connections #50 108 108 How A Brand With 356k+ Instagram Followers Builds Real Connections #50 full 80c7ac53-7e76-4c7e-a81a-cb1b940d6f49 https://share.transistor.fm/s/7fd555be
  • Bella Doña
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    • ]]>
  • Bella Doña
  • Bella Doña on Instagram
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  • Check out our book, The Ecommerce Marketing Handbook
    • ]]>     Fri, 02 Oct 2020 05:00:00 -0400 Privy Privy 370 In 4 days, our book will officially be available. So today Ben is breaking down the social media secrets we got from Bella Doña co-founders, Lala Romero and Natalia Durazo. They have a massive following on Instagram, 356,000 if we're being specific. But they engage with and understand their community. Take a page out of their playbook to take your social strategy to another level. In 4 days, our book will officially be available. So today Ben is breaking down the social media secrets we got from Bella Doña co-founders, Lala Romero and Natalia Durazo. They have a massive following on Instagram, 356,000 if we're being specific. But t shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales Yes     Our Book Is Here In 5 Days. Here’s A Sneak Peak At One Ben’s Favorite Chapters. #49 106 106 Our Book Is Here In 5 Days. Here’s A Sneak Peak At One Ben’s Favorite Chapters. #49 full c7bf8885-2ada-48b0-b258-16f4975c0d33 https://share.transistor.fm/s/1e10dcdb
  • Fix My Churn
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    • ]]>
  • Fix My Churn
  • Follow Val on Twitter
  • Follow Ben on Twitter
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  • Check out our book, The Ecommerce Marketing Handbook
    • ]]>     Thu, 01 Oct 2020 05:00:00 -0400 Privy Privy 292 The Ecommerce Marketing Handbook drops in just 5 days. So get ready. But on today's episode Ben shares some of his favorite copywriting tips from the book. And if you guessed we tapped Val Geisler, copywriting extraordinaire, to help out with this one, you'd be right. Here's why copywriting is SO important for your Shopify store (and easy tips you can implement today to get better instantly). The Ecommerce Marketing Handbook drops in just 5 days. So get ready. But on today's episode Ben shares some of his favorite copywriting tips from the book. And if you guessed we tapped Val Geisler, copywriting extraordinaire, to help out with this one, yo shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The Team Behind DUDE Wipes Crushes Marketing With Creativity & Entertainment #48 105 105 The Team Behind DUDE Wipes Crushes Marketing With Creativity & Entertainment #48 full 3bdca820-2076-471e-8b01-b82377c6bcc1 https://share.transistor.fm/s/e8f189d6 Check out DUDE Products and follow them on social to get 🔥  marketing ideas.

    ]]>     Check out DUDE Products and follow them on social to get 🔥  marketing ideas.

    ]]>     Wed, 30 Sep 2020 05:00:00 -0400 Privy Privy 603 Today is special. Because Ben is sharing the first-ever Ecommerce Marketing Hall of Fame inductee. Ok so that's not exactly a real thing, but the team over at DUDE Products has incredible ideas when it comes to marketing. They've done everything from entering (and winning) a local chili competition to getting millions of eyeballs on their logo at the World Series (and only spent $20). If you're not following their marketing, you're missing out. Here's how they use entertainment and creativity to create killer campaigns. Today is special. Because Ben is sharing the first-ever Ecommerce Marketing Hall of Fame inductee. Ok so that's not exactly a real thing, but the team over at DUDE Products has incredible ideas when it comes to marketing. They've done everything from ente shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales Yes     This Privy Superstar Has 3 Shopify Stores. Here’s His Plan For BFCM. #47 104 104 This Privy Superstar Has 3 Shopify Stores. Here’s His Plan For BFCM. #47 full 20655974-9e0e-4c30-baae-553ad63e45c7 https://share.transistor.fm/s/c2ade105
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    • ]]>     Tue, 29 Sep 2020 05:00:00 -0400 Privy Privy 540 Black Friday officially kicks off in less than 60 days. Which means it's time to start preparing (if you haven't already). Luckily, Connor Gross on our marketing team runs 3 Shopify stores. Here's what he's thinking about this BFCM. He also shares some advice to help you stand out from the noise this holiday season. Black Friday officially kicks off in less than 60 days. Which means it's time to start preparing (if you haven't already). Luckily, Connor Gross on our marketing team runs 3 Shopify stores. Here's what he's thinking about this BFCM. He also shares some ad shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     3 Ways To Drive Sales With Targeted Popups #46 103 103 3 Ways To Drive Sales With Targeted Popups #46 full e328e912-130b-40aa-b192-20e6d28da448 https://share.transistor.fm/s/fd18e791
  • Follow Ben on Twitter
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  • Follow Ben on Twitter
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  • Check out our book, The Ecommerce Marketing Handbook
    • ]]>     Mon, 28 Sep 2020 05:00:00 -0400 Privy Privy 316 Every week our Customer Success team shares some of their favorite customer examples. Turns out you can get pretty creative with popups. And not just when it comes to capturing more emails to grow your email list. You can actually use them to drive sales. Here are 3 examples from Outer Aisle, Doll 10, and Wine Chateau to inspire you. Every week our Customer Success team shares some of their favorite customer examples. Turns out you can get pretty creative with popups. And not just when it comes to capturing more emails to grow your email list. You can actually use them to drive sales. shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Goldleaf's Recipe For Growing Organic Traffic For Shopify Stores (with Charlie McElroy) 101 101 Goldleaf's Recipe For Growing Organic Traffic For Shopify Stores (with Charlie McElroy) full 990ea7b8-87a0-4487-bc49-a645e4835406 https://share.transistor.fm/s/3a9accaa SEO is incredibly powerful. If you're willing to put in the time and understand that it's not going to be an overnight success. But over time, it can pay off in a big way. On this episode, Charlie shares:

    • The power of partnering with like-minded brands.
    • How to get free press.
    • Where to start if you’re new to SEO. 

    Show Notes & Links:

    ]]>     SEO is incredibly powerful. If you're willing to put in the time and understand that it's not going to be an overnight success. But over time, it can pay off in a big way. On this episode, Charlie shares:

    • The power of partnering with like-minded brands.
    • How to get free press.
    • Where to start if you’re new to SEO. 

    Show Notes & Links:

    ]]>     Fri, 25 Sep 2020 05:05:00 -0400 Privy Privy 1616 What would you double down on if you couldn’t run ads for your brand? You’d probably have to get pretty creative, right? That’s exactly what the Goldleaf team has done. And it’s paid off. Their business was profitable in the first 4 months. And they were about to quadruple organic search traffic. Proving you can grow a business without ads if you’re willing to put in the effort. Charlie McElroy, Founder of Goldleaf, shares exactly what their secret sauce has been to get to this point. What would you double down on if you couldn’t run ads for your brand? You’d probably have to get pretty creative, right? That’s exactly what the Goldleaf team has done. And it’s paid off. Their business was profitable in the first 4 months. And they were shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales Yes     Popups Are Not A Dirty Word. Here's Why They Matter. #45 102 102 Popups Are Not A Dirty Word. Here's Why They Matter. #45 full 3bbfa4ac-091e-46bd-9f34-a134f6c138d6 https://share.transistor.fm/s/5adf8188
  • Follow Ben on Twitter
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    • ]]>
  • Follow Ben on Twitter
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  • Check out our book, The Ecommerce Marketing Handbook
    • ]]>     Fri, 25 Sep 2020 05:00:00 -0400 Privy Privy 331 You probably understand the value of email marketing. But there's still a lot of confusion around list growth. Popups are still considered a dirty word, but they don't have to be invasive or annoying. And they're the best way to grow your email list. Here's how you can use targeting and tabs to create an experience that's on brand (and an example from Poopourri you've gotta see). You probably understand the value of email marketing. But there's still a lot of confusion around list growth. Popups are still considered a dirty word, but they don't have to be invasive or annoying. And they're the best way to grow your email list. Here shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales Yes     To Amazon Or Not to Amazon? What You Should Know Before Taking The Leap. #44 100 100 To Amazon Or Not to Amazon? What You Should Know Before Taking The Leap. #44 full 67ba0407-2814-493f-8ef3-fbda0d8d853b https://share.transistor.fm/s/745d9f9f Show Notes & Links:

    ]]>     Show Notes & Links:

    ]]>     Thu, 24 Sep 2020 05:00:00 -0400 Privy Privy 1101 If you're already in a rhythm on Shopify, when’s a good time to think about selling on other channels? Why should you consider it and how do you choose? Michael Parker from LuminADE and Ju Rhyu from Hero Cosmetics weigh in. If you're already in a rhythm on Shopify, when’s a good time to think about selling on other channels? Why should you consider it and how do you choose? Michael Parker from LuminADE and Ju Rhyu from Hero Cosmetics weigh in. shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     A/B Testing: When To Run Them And 3 Examples From Our Customers #43 99 99 A/B Testing: When To Run Them And 3 Examples From Our Customers #43 full abe52aaa-99b8-4167-85b4-5498cc0ecd91 https://share.transistor.fm/s/cf7bc848
  • Follow Ben on Twitter
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    • ]]>
  • Follow Ben on Twitter
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  • Check out our book, The Ecommerce Marketing Handbook
    • ]]>     Wed, 23 Sep 2020 05:00:00 -0400 Privy Privy 669 A/B testing allows you to make decisions based on data. But you probably don't need to be running them until you hit a certain traffic threshold. Here's what Ben recommends when it comes to getting started and a few examples from customers (with their results) to inspire your next test. A/B testing allows you to make decisions based on data. But you probably don't need to be running them until you hit a certain traffic threshold. Here's what Ben recommends when it comes to getting started and a few examples from customers (with their res shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How We Got Shopify’s COO To Write The Foreword Of Our Book With 1 Tweet 97 97 How We Got Shopify’s COO To Write The Foreword Of Our Book With 1 Tweet full 91e1c90a-e36e-48a0-a4fc-a6641c77eced https://share.transistor.fm/s/0d104ea9 When we asked Ben who he'd get to write the book foreword in a dream scenario, he said Harley Finkelstein, the COO of Shopify, hands down. But he didn't really think we could make that happen. That's when Dave decided to take matters into his own hands and leverage the power of Twitter to try to get Harley involved. Less than 10 minutes later, Harley was in. Here's how it went down. Head to privy.com/book to join the waitlist with 2,100+ others.

    ]]>     When we asked Ben who he'd get to write the book foreword in a dream scenario, he said Harley Finkelstein, the COO of Shopify, hands down. But he didn't really think we could make that happen. That's when Dave decided to take matters into his own hands and leverage the power of Twitter to try to get Harley involved. Less than 10 minutes later, Harley was in. Here's how it went down. Head to privy.com/book to join the waitlist with 2,100+ others.

    ]]>     Tue, 22 Sep 2020 05:05:00 -0400 Privy Privy 311 When we asked Ben who he'd get to write the book foreword in a dream scenario, he said Harley Finkelstein, the COO of Shopify, hands down. But he didn't really think we could make that happen. That's when Dave decided to take matters into his own hands and leverage the power of Twitter to try to get Harley involved. Less than 10 minutes later, Harley was in. Here's how it went down. Head to privy.com/book to join the waitlist with 2,100+ others.

    ]]>     shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Native Deodorant: A Guest Teardown (with Jon MacDonald) #42 98 98 Native Deodorant: A Guest Teardown (with Jon MacDonald) #42 full 641ec2e3-cedb-48c8-9134-70a9d37b9489 https://share.transistor.fm/s/7efb9d54
  • Follow Jon on Twitter
  • The Good
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    • ]]>
  • Follow Jon on Twitter
  • The Good
  • Follow Ben on Twitter
  • Join The Ecommerce Marketing Community
  • Check out our book, The Ecommerce Marketing Handbook
    • ]]>     Tue, 22 Sep 2020 05:00:00 -0400 Privy Privy 776 Everyone loves teardowns. And Native deodorant is HOT in the DTC space right now. So on this episode, The Good's Jon MacDonald walks through their homepage and shares where they've got room for improvement. Because even bigger brands should be optimizing constantly. There's no checklist, quick fix, or secret sauce. It's a practice. Here are Jon's tips for Native that you can steal for your own brand. Everyone loves teardowns. And Native deodorant is HOT in the DTC space right now. So on this episode, The Good's Jon MacDonald walks through their homepage and shares where they've got room for improvement. Because even bigger brands should be optimizing shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The BFCM Bootcamp To Help You Drive More Sales This Season #41 96 96 The BFCM Bootcamp To Help You Drive More Sales This Season #41 full 2863c2e9-1290-4a81-a6bd-c6a84b900cb4 https://share.transistor.fm/s/7f1f78b9
  • Follow Ben on Twitter
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  • Check out our book, The Ecommerce Marketing Handbook
  • BFCM resources
    • ]]>
  • Follow Ben on Twitter
  • Join The Ecommerce Marketing Community
  • Check out our book, The Ecommerce Marketing Handbook
  • BFCM resources
    • ]]>     Mon, 21 Sep 2020 05:00:00 -0400 Privy Privy 235 On October 1st, Ben is hosting a Masterclass designed to give you everything you need to get your email marketing ready for BFCM. It's a hands-on training to get your offer, abandoned cart, and order follow up emails ready to go so you can drive more sales this BFCM. Here's how you can get in on the fun. On October 1st, Ben is hosting a Masterclass designed to give you everything you need to get your email marketing ready for BFCM. It's a hands-on training to get your offer, abandoned cart, and order follow up emails ready to go so you can drive more sale shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Outer Aisle’s Secrets to 5000% Growth in 3 Years (with Vasa Martinez) 95 95 Outer Aisle’s Secrets to 5000% Growth in 3 Years (with Vasa Martinez) full 3a07fa23-7ceb-4199-a35f-5ba4e8a6cc48 https://share.transistor.fm/s/e83749bb Vasa Martinez started as an unpaid intern at Quest Nutrition. After almost 4 years there, he knew DTC was the right path. On this episode, he shares:

    • The impact influencers have had on their growth.
    • Why you need to nail your reasons to believe.
    • Why your emails should be trending, relevant, or convenient.
    • How to think about rewarding loyal customers vs. brand new ones.

    Show Notes & Links:

    • [5:23] What’s the playbook at Outer Aisle?
    • [8:41] The most important place for new brands to start.
    • [10:26] Why Instagram is such a great channel.
    • [11:33] Outer Aisle’s reasons to believe.
    • [13:03] A framework for creating your brand’s reasons to believe.
    • [14:08] How often do you launch campaigns?
    • [16:38] Building that creative muscle.
    • [20:17] The types of emails every brand should send.
    • [23:00] The biggest mistakes brands often make.
    • [26:23] Their abandoned cart email flow.
    • [28:59] How to use text and email together.
    • [30:07] The best campaign he ever ran.
    • [32:08] Finding the right influencers.
    • Outer Aisle
    • Growthbuster
    • Dave Gerhardt on Twitter
    • The Ecommerce Marketing Show Home
    ]]>     Vasa Martinez started as an unpaid intern at Quest Nutrition. After almost 4 years there, he knew DTC was the right path. On this episode, he shares:

    • The impact influencers have had on their growth.
    • Why you need to nail your reasons to believe.
    • Why your emails should be trending, relevant, or convenient.
    • How to think about rewarding loyal customers vs. brand new ones.

    Show Notes & Links:

    • [5:23] What’s the playbook at Outer Aisle?
    • [8:41] The most important place for new brands to start.
    • [10:26] Why Instagram is such a great channel.
    • [11:33] Outer Aisle’s reasons to believe.
    • [13:03] A framework for creating your brand’s reasons to believe.
    • [14:08] How often do you launch campaigns?
    • [16:38] Building that creative muscle.
    • [20:17] The types of emails every brand should send.
    • [23:00] The biggest mistakes brands often make.
    • [26:23] Their abandoned cart email flow.
    • [28:59] How to use text and email together.
    • [30:07] The best campaign he ever ran.
    • [32:08] Finding the right influencers.
    • Outer Aisle
    • Growthbuster
    • Dave Gerhardt on Twitter
    • The Ecommerce Marketing Show Home
    ]]>     Fri, 18 Sep 2020 05:05:00 -0400 Privy Privy 2137 What would giving away 100 influencer kits every month do for your brand? That’s been a huge part of Outer Aisle’s growth over the last 3 years. And in that timeframe, they’ve grown 5000% (that’s not a typo). But they don’t have a set-it-and-forget-it mentality around it. Vasa Martinez has been the driving force and mastermind behind the strategy. And it all started by building a community first. Here’s how he made it happen. What would giving away 100 influencer kits every month do for your brand? That’s been a huge part of Outer Aisle’s growth over the last 3 years. And in that timeframe, they’ve grown 5000% (that’s not a typo). But they don’t have a set-it-and-forget-it men shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Quick Wins For Improving Your Shopify Store: Ecommerce Marketing Audit Part 5 #40 94 94 Quick Wins For Improving Your Shopify Store: Ecommerce Marketing Audit Part 5 #40 full 2b8920c9-0aa1-4853-8406-ff00aa561dd0 https://share.transistor.fm/s/201d7915
  • Follow Ben on Twitter
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  • Check out our book, The Ecommerce Marketing Handbook
    • ]]>
  • Follow Ben on Twitter
  • Join The Ecommerce Marketing Community
  • Check out our book, The Ecommerce Marketing Handbook
    • ]]>     Fri, 18 Sep 2020 05:00:00 -0400 Privy Privy 517 It's the final episode of our ecommerce marketing audit series. But we couldn't end the week without talking about ways to improve your Shopify store. Because, you know, it's the most important marketing asset you've got. So let's get to the good stuff. Here's what you should pay special attention to so you're constantly setting expectations and giving prospects and customers exactly what they're looking for. It's the final episode of our ecommerce marketing audit series. But we couldn't end the week without talking about ways to improve your Shopify store. Because, you know, it's the most important marketing asset you've got. So let's get to the good stuff. H shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How To Crush It On Instagram: Ecommerce Marketing Audit Part 4 #39 93 93 How To Crush It On Instagram: Ecommerce Marketing Audit Part 4 #39 full f4e7125c-e8bf-459c-9771-42fcbac3fd52 https://share.transistor.fm/s/00d96713
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    • ]]>     Thu, 17 Sep 2020 05:00:00 -0400 Privy Privy 597 It's day 4 of the ecommerce marketing audit series. And today's all about Instagram. Not the numbers, but the tactical things you can be doing to build an amazing account your followers love. Do you have a solid mix of content? Are you using stories and highlights? Do you engage with the people who comment? Plus 2 brands that have killer Instagram accounts that you can follow and learn from. It's day 4 of the ecommerce marketing audit series. And today's all about Instagram. Not the numbers, but the tactical things you can be doing to build an amazing account your followers love. Do you have a solid mix of content? Are you using stories and h shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How To Increase Your Average Order Value: Secrets From The Masterminds at DBNY [Summer of Growth #4] 91 91 How To Increase Your Average Order Value: Secrets From The Masterminds at DBNY [Summer of Growth #4] full b0861ec2-e98d-47e9-860a-9451e3f0dee0 https://share.transistor.fm/s/b002a2d9 So what really moves the needle when it comes to increasing AOV for your ecommerce brand? Amlan Das and Cameron Matthews help solve this problem every day. On this episode, they share:

    • How one brand quadrupled AOV.
    • The (almost) surefire way to increase AOV.
    • 2 brands with 🔥 bundling strategies.
    • The math you need to know cold before testing new offers.

    Show Notes & Links:

    ]]>     So what really moves the needle when it comes to increasing AOV for your ecommerce brand? Amlan Das and Cameron Matthews help solve this problem every day. On this episode, they share:

    • How one brand quadrupled AOV.
    • The (almost) surefire way to increase AOV.
    • 2 brands with 🔥 bundling strategies.
    • The math you need to know cold before testing new offers.

    Show Notes & Links:

    ]]>     Wed, 16 Sep 2020 05:05:00 -0400 Privy Privy 3329 Porto’s Bakery, a family-run, LA-based business, has been around for 44 years. And when they changed their minimum order value, the amount customers are required to have in their carts before checking out, from $15 to $30, AOV quadrupled. And it has stayed that way through massive scaling. Now they’re a Cinderella story, but these are exactly the kinds of projects they work on day in and day out at DBNY. Here are the AOV secrets they’ve learned along the way. Porto’s Bakery, a family-run, LA-based business, has been around for 44 years. And when they changed their minimum order value, the amount customers are required to have in their carts before checking out, from $15 to $30, AOV quadrupled. And it has staye shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Knowing Your Email Stats And What To Look For: Ecommerce Marketing Audit Part 3 #38 92 92 Knowing Your Email Stats And What To Look For: Ecommerce Marketing Audit Part 3 #38 full 7cf827f5-4541-445a-b6b8-806557ab923f https://share.transistor.fm/s/ddaf9cf8
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    • ]]>     Wed, 16 Sep 2020 05:00:00 -0400 Privy Privy 420 On day 3 of our ecommerce marketing audit series, Ben is talking email stats. What should you be looking for? How much is every email address you collect worth? What percentage of revenue does your email marketing drive? Here's what to look for and the benchmarks you need to know. Because when you start with an understanding of where you are today, you'll know how to improve tomorrow. On day 3 of our ecommerce marketing audit series, Ben is talking email stats. What should you be looking for? How much is every email address you collect worth? What percentage of revenue does your email marketing drive? Here's what to look for and the be shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     A Shopify Analytics Primer: Ecommerce Marketing Audit Part 2 #37 90 90 A Shopify Analytics Primer: Ecommerce Marketing Audit Part 2 #37 full f6210ae4-170b-47c7-80f5-941b176a4bed https://share.transistor.fm/s/c28df2d8
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    • ]]>     Tue, 15 Sep 2020 05:00:00 -0400 Privy Privy 492 It's day 2 of our ecommerce marketing audit series. And today, Ben is walking you through the basics of Shopify Analytics. What should you really be tracking? What are the benchmarks you should be striving for? Here's what you need to know. It's day 2 of our ecommerce marketing audit series. And today, Ben is walking you through the basics of Shopify Analytics. What should you really be tracking? What are the benchmarks you should be striving for? Here's what you need to know. shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     An Introduction To Google Analytics For Your Shopify Store: Ecommerce Marketing Audit Part 1 #36 89 89 An Introduction To Google Analytics For Your Shopify Store: Ecommerce Marketing Audit Part 1 #36 full f2a8fe2f-315f-48f0-8cfc-cacc5acfaa6e https://share.transistor.fm/s/58ef2c29
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    • ]]>     Mon, 14 Sep 2020 05:00:00 -0400 Privy Privy 469 Buckle up for a weeklong series about running your own ecommerce marketing audit. Because Ben recently ran one for a jewelry brand and documented the entire process so you can do the same (and figure out where the gaps are). Today, he's kicking things off with an overview of Google Analytics for your Shopify store. Because let's face it...GA can be overwhelming. Here's what you should really be paying attention to. Buckle up for a weeklong series about running your own ecommerce marketing audit. Because Ben recently ran one for a jewelry brand and documented the entire process so you can do the same (and figure out where the gaps are). Today, he's kicking things off shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How This Print On Demand Business Built Trust By Putting The Brand First (with Ben Lebowitz) 87 87 How This Print On Demand Business Built Trust By Putting The Brand First (with Ben Lebowitz) full 2842704d-cac4-4a5a-931e-f52538968fda https://share.transistor.fm/s/6c5572f7 Starting an ecommerce brand is easy. But building a successful brand is hard. It's been a wild year, but Ben has been able to do both. On this episode, he shares:

    • The launch ad they’re still running a year later.
    • How to build trust with your audience from the very beginning.
    • How to get 20-30 pieces of user-generated content (UGC) every day.
    • Why discounts are the right move for their brand.

    Show Notes & Links

    • [6:25] How did your marketing background help when you were getting started?
    • [8:03] What did the launch look like?
    • [10:05] How to get social proof without any customers.
    • [13:41] Coming up with an initial ad budget.
    • [16:32] How they sustain the momentum through marketing.
    • [18:30] How to get insane UGC.
    • [26:15] The best campaign you’ve ever run.
    • [28:16] What’s the case for running discounts?
    • West & Willow
    • Ben Lebowitz on Twitter
    • Dave Gerhardt on Twitter
    • The Ecommerce Marketing Show Home
    ]]>     Starting an ecommerce brand is easy. But building a successful brand is hard. It's been a wild year, but Ben has been able to do both. On this episode, he shares:

    • The launch ad they’re still running a year later.
    • How to build trust with your audience from the very beginning.
    • How to get 20-30 pieces of user-generated content (UGC) every day.
    • Why discounts are the right move for their brand.

    Show Notes & Links

    • [6:25] How did your marketing background help when you were getting started?
    • [8:03] What did the launch look like?
    • [10:05] How to get social proof without any customers.
    • [13:41] Coming up with an initial ad budget.
    • [16:32] How they sustain the momentum through marketing.
    • [18:30] How to get insane UGC.
    • [26:15] The best campaign you’ve ever run.
    • [28:16] What’s the case for running discounts?
    • West & Willow
    • Ben Lebowitz on Twitter
    • Dave Gerhardt on Twitter
    • The Ecommerce Marketing Show Home
    ]]>     Fri, 11 Sep 2020 05:05:00 -0400 Privy Privy 1903 Ben Lebowitz started West & Willow, a modern pet portrait brand, less than a year ago. And when he started, he knew it was a crowded market. But he saw an opportunity to build a real brand in the space. And he had the perfect background to make it happen. After working in the agency world for a decade, he knew a thing or two about brand-building. So he set off on a print on demand journey with just $1500 and a lot of late nights on YouTube. And in 2 days, his business was profitable. Fast forward one year later, and West & Willow has turned into a thriving ecommerce brand. Here’s how he did it. Ben Lebowitz started West & Willow, a modern pet portrait brand, less than a year ago. And when he started, he knew it was a crowded market. But he saw an opportunity to build a real brand in the space. And he had the perfect background to make it hap shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales Yes     How To Get More Reviews For Your Shopify Store (with Junip’s CEO) #35 88 88 How To Get More Reviews For Your Shopify Store (with Junip’s CEO) #35 full c8bc1fbc-4e75-4ad4-928e-c8f3da788e8a https://share.transistor.fm/s/43676d90
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    • ]]>     Fri, 11 Sep 2020 05:00:00 -0400 Privy Privy 453 Social proof is everything when it comes to building trust for your ecommerce brand. But how exactly do you get started? Ben asked Stuart Arsenault, Co-founder of reviews app, Junip, for his secrets to generating more reviews for your brand. Find out what percentage of customers you should be converting and the best way to ask. So you can get more reviews for your Shopify store ASAP. Social proof is everything when it comes to building trust for your ecommerce brand. But how exactly do you get started? Ben asked Stuart Arsenault, Co-founder of reviews app, Junip, for his secrets to generating more reviews for your brand. Find out what shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Advanced Cart Savers: How To Use Targeting To Run Different Offers So You Can Save More Sales #34 86 86 Advanced Cart Savers: How To Use Targeting To Run Different Offers So You Can Save More Sales #34 full 847ed85a-cc55-47fe-a0b8-04e81198d74e https://share.transistor.fm/s/bc7ff173
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    • ]]>     Thu, 10 Sep 2020 05:00:00 -0400 Privy Privy 373 Cart savers can help you reduce abandoned carts by up to 10%. But if you take it a step further and run different offers based on criteria like how much $ is in the visitor's cart, where they're located, or which products they're interested in, we've seen even higher results. Here are 2 brands crushing the advanced cart saver game (and saving 200+ orders and up to 17% of would-be abandoned carts). Here's how you can turn 30 minutes into constant revenue. Sounds pretty good, right? Cart savers can help you reduce abandoned carts by up to 10%. But if you take it a step further and run different offers based on criteria like how much $ is in the visitor's cart, where they're located, or which products they're interested in, we've seen shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     This Brand Was Able To Identify 4x More Abandoned Carts And Recover $250,000. Here’s How. #33 85 85 This Brand Was Able To Identify 4x More Abandoned Carts And Recover $250,000. Here’s How. #33 full 4b0f2935-805c-4186-bab3-db63cf99465e https://share.transistor.fm/s/9ce94cb6
  • Lori Wall Beds
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  • Lori Wall Beds
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    • ]]>     Wed, 09 Sep 2020 05:00:00 -0400 Privy Privy 238 Lori Wall Beds was sending a single checkout abandonment email before making the switch to Privy. That's when they started using cart abandonment emails. This allowed them to identify 4x more abandoned carts and recover $250,000 in revenue. Oh yea, and their recovery rate jumped from 2% to 8%. Here's how. Lori Wall Beds was sending a single checkout abandonment email before making the switch to Privy. That's when they started using cart abandonment emails. This allowed them to identify 4x more abandoned carts and recover $250,000 in revenue. Oh yea, and th shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales Yes     We Talked To 17 Of The Biggest Names In Ecommerce For Our Book. Here They Are. 81 81 We Talked To 17 Of The Biggest Names In Ecommerce For Our Book. Here They Are. full df77f857-4fb8-48e7-b155-ce809c072fca https://share.transistor.fm/s/96112ec9 Tue, 08 Sep 2020 05:05:00 -0400 Privy Privy 404 In case you missed it, we wrote a book. It's launching next month, and it's called The Ecommerce Marketing Handbook. It's everything you need to grow your business from $0 to $1 million in sales and we talked to some of the best ecommerce experts out there. From Ezra Firestone, to Kurt Elster, to Vivian Kaye, we can't wait to share their secrets to success with you. Go to the blog to check out all 17 experts and head to privy.com/book to be the first to know when it's here. In case you missed it, we wrote a book. It's launching next month, and it's called The Ecommerce Marketing Handbook. It's everything you need to grow your business from $0 to $1 million in sales and we talked to some of the best ecommerce experts out ther shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No You Need Amazing Support For Your Brand. Here’s Why It Matters – Especially In The Early Days. #32 84 84 You Need Amazing Support For Your Brand. Here’s Why It Matters – Especially In The Early Days. #32 full de89e803-3612-44e6-a6d2-932f119bb78a https://share.transistor.fm/s/c24208e1
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    • ]]>     Tue, 08 Sep 2020 05:00:00 -0400 Privy Privy 344 Responsiveness builds credibility and trust. In the early days, Ben, Privy's Founder & CEO, would answer live chat at all hours. And you know what? He learned more about our customers than anyone else. Here's why amazing support is so important and why you should be leaning into the aspects of your business that "won't scale." Who knows – they might just become the #1 reason for your success. Responsiveness builds credibility and trust. In the early days, Ben, Privy's Founder & CEO, would answer live chat at all hours. And you know what? He learned more about our customers than anyone else. Here's why amazing support is so important and wh shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales Yes     PSA! BFCM Is Just A Couple Months Away – How Are You Prepping? #31 83 83 PSA! BFCM Is Just A Couple Months Away – How Are You Prepping? #31 full 5e247ebe-b909-4981-ae56-e0f3569037cf https://share.transistor.fm/s/8a724345
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    • ]]>     Mon, 07 Sep 2020 05:00:00 -0400 Privy Privy 207 Well, the unofficial end of summer is here. Which means it's time to start thinking about Black Friday/Cyber Monday. It's when many ecommerce brands do the majority of their revenue for the entire year. And not to add more pressure or anything, but everyone's expecting this to be the biggest BFCM yet. So this is your friendly reminder to start brainstorming. And Dave is running a prep session with Shopify this Thursday. Head to shopifycompass.com/live-webinars to register (it's free!). Well, the unofficial end of summer is here. Which means it's time to start thinking about Black Friday/Cyber Monday. It's when many ecommerce brands do the majority of their revenue for the entire year. And not to add more pressure or anything, but everyo shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     E-Commerce Day: Prep For BFCM With 50+ Industry Experts (And It's Free) 82 82 E-Commerce Day: Prep For BFCM With 50+ Industry Experts (And It's Free) full 01e41b6a-3101-4772-8185-e4e6698d1086 https://share.transistor.fm/s/766f2db4 Fri, 04 Sep 2020 05:05:00 -0400 Privy Privy 474 On October 1st, 50+ ecommerce experts will be sharing their insights at E-commerce Day. It's a free, online event where you'll learn from some of the smartest people in the industry. Think entrepreneurs like Rebecca Minkoff and leaders from companies like Shopify, Facebook, and Google. Go to e-commerceday.com to register. On October 1st, 50+ ecommerce experts will be sharing their insights at E-commerce Day. It's a free, online event where you'll learn from some of the smartest people in the industry. Think entrepreneurs like Rebecca Minkoff and leaders from companies like shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No Should You Offer Free Shipping? This Formula Will Help You Set The Right Threshold. #30 80 80 Should You Offer Free Shipping? This Formula Will Help You Set The Right Threshold. #30 full ff6a6f6f-da96-4acf-b00b-499af8eb7c53 https://share.transistor.fm/s/a3657077
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    • ]]>     Fri, 04 Sep 2020 05:00:00 -0400 Privy Privy 175 Free Shipping Bars are a great way to increase conversion and average order value for your ecommerce brand. But the #1 question we're getting right now is, "Great. But how do I know what my free shipping threshold should be?" Here's the super simple formula we recommend (and exactly how to find the information you need in your Shopify dashboard). Free Shipping Bars are a great way to increase conversion and average order value for your ecommerce brand. But the #1 question we're getting right now is, "Great. But how do I know what my free shipping threshold should be?" Here's the super simple formu shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     2 Brands With Killer 404 Pages (And How You Can Build Your Own) #29 79 79 2 Brands With Killer 404 Pages (And How You Can Build Your Own) #29 full 88ce2f49-59e2-4e70-a0df-0653167dcc6e https://share.transistor.fm/s/089ccc3c
  • Great 404 page example from Boom! By Cindy Joseph 
  • Another great example from Shinesty
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  • BFCM resources
    • ]]>
  • Great 404 page example from Boom! By Cindy Joseph 
  • Another great example from Shinesty
  • Follow Ben on Twitter
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  • Check out our book, The Ecommerce Marketing Handbook
  • BFCM resources
    • ]]>     Thu, 03 Sep 2020 05:00:00 -0400 Privy Privy 299 404 pages are what your visitors see if they land on page on your website that doesn’t exist. It happens. But you want to take advantage of all the traffic you get – and that includes your 404 pages. And let me tell you, the bar is NOT high. Here are 2 brands with amazing 404 pages and a recipe to help you create a page that can still deliver an awesome experience even if it is showing an error message. 404 pages are what your visitors see if they land on page on your website that doesn’t exist. It happens. But you want to take advantage of all the traffic you get – and that includes your 404 pages. And let me tell you, the bar is NOT high. Here are 2 br shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     There Are 6 Display Types, But Which Are Best For Growing Your Email List? #28 78 78 There Are 6 Display Types, But Which Are Best For Growing Your Email List? #28 full 84b55eff-bb8c-43de-8a5e-8aaa7a7cc92a https://share.transistor.fm/s/2aa093de
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    • ]]>     Wed, 02 Sep 2020 05:00:00 -0400 Privy Privy 333 If you want to drive real revenue with your email program, you need to be focused on list growth. How? There are 6 different display types you can use. But a few convert much better than the rest. Here's what you need to know about building a high-converting form to capture more emails and grow your list. If you want to drive real revenue with your email program, you need to be focused on list growth. How? There are 6 different display types you can use. But a few convert much better than the rest. Here's what you need to know about building a high-convert shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Savannah Sanchez’s Secret For Creating Ads That Convert #27 77 77 Savannah Sanchez’s Secret For Creating Ads That Convert #27 full f4c4aba0-877a-440b-b8b5-9bca79812ada https://share.transistor.fm/s/be16b5a6
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    • ]]>
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    • ]]>     Tue, 01 Sep 2020 05:00:00 -0400 Privy Privy 241 User-generated content (UGC) is all the rage for ecommerce marketers. But what if you don't have a raving fanbase just yet? How can you be getting content that looks and feels like real customers are involved? Here's what ad expert, Savannah Sanchez, recommends. User-generated content (UGC) is all the rage for ecommerce marketers. But what if you don't have a raving fanbase just yet? How can you be getting content that looks and feels like real customers are involved? Here's what ad expert, Savannah Sanchez, reco shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How To Turn Your Email List Into Sales For Your Shopify Store #26 76 76 How To Turn Your Email List Into Sales For Your Shopify Store #26 full 736b0bc6-2415-4f35-8ba2-f6920caee5f7 https://share.transistor.fm/s/e825e08b
  • Follow Ben on Twitter
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    • ]]>     Mon, 31 Aug 2020 05:00:00 -0400 Privy Privy 365 When Connor Gross joined Privy last month, he had never used a tool to capture emails on his own site. But he was spending money on ads. So he decided to practice what we preach and use Privy to build his own list. In just 30 days, he collected more than 4,300 emails and made $5,000+. Here's his playbook for turning subscribers into sales for your Shopify store in less than an hour (and why he'll never pay for ads without capturing emails again). When Connor Gross joined Privy last month, he had never used a tool to capture emails on his own site. But he was spending money on ads. So he decided to practice what we preach and use Privy to build his own list. In just 30 days, he collected more than shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The Only Time You’ll Have A 100% Open Rate: 2 Secrets To A Killer Unboxing Experience #25 75 75 The Only Time You’ll Have A 100% Open Rate: 2 Secrets To A Killer Unboxing Experience #25 full bb6a952f-68f4-4081-a529-b415b85a9c1d https://share.transistor.fm/s/0beb6003
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    • ]]>     Fri, 28 Aug 2020 05:00:00 -0400 Privy Privy 466 The unboxing experience is your only shot at a 100% open rate. That's why it's SO important to make it a memorable one. Here are 2 ways to wow your customers with a killer unboxing experience that won't leave them wishing for more. And they won't break the bank. The unboxing experience is your only shot at a 100% open rate. That's why it's SO important to make it a memorable one. Here are 2 ways to wow your customers with a killer unboxing experience that won't leave them wishing for more. And they won't break th shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Master vs. Unique Coupon Codes: How To Use An Expiration To Drive Urgency #24 74 74 Master vs. Unique Coupon Codes: How To Use An Expiration To Drive Urgency #24 full ec14cebb-1f52-404c-b846-a3c4568734da https://share.transistor.fm/s/91dcfa9d
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    • ]]>     Thu, 27 Aug 2020 07:35:53 -0400 Privy Privy 220 You're probably used to coupon codes like, 'Welcome10.' It can be shared with any and everyone, and it's called a master coupon code. Here's what you need to know about unique coupon codes and why it's time to make the switch. You're probably used to coupon codes like, 'Welcome10.' It can be shared with any and everyone, and it's called a master coupon code. Here's what you need to know about unique coupon codes and why it's time to make the switch. shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Be Where Your Customers Are: The Power Of Being Specific #23 73 73 Be Where Your Customers Are: The Power Of Being Specific #23 full 16485078-30a2-4153-8064-fa1b08b039ce https://share.transistor.fm/s/253000f6
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    • ]]>     Wed, 26 Aug 2020 05:00:00 -0400 Privy Privy 400 Where are your customers hanging out online? Facebook groups? Instagram? Twitter? If you know exactly who your ideal customers are and where to find them, you'll be able to ask them questions, find out what really matters to them, and make them fall in love with your brand. It's what worked for Vivian Kaye with Kinky Curly Yaki. It's what Nik Sharma does with his brands. And it's what Ben did at Privy. Here's how you can do it. Where are your customers hanging out online? Facebook groups? Instagram? Twitter? If you know exactly who your ideal customers are and where to find them, you'll be able to ask them questions, find out what really matters to them, and make them fall in lo shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Surprise! We Wrote A Book To Help You Scale From $0 To $1M In Sales: Introducing The Ecommerce Marketing Handbook 72 72 Surprise! We Wrote A Book To Help You Scale From $0 To $1M In Sales: Introducing The Ecommerce Marketing Handbook full 603a6b37-e5ee-4d19-a43f-bb9811070594 https://share.transistor.fm/s/941ada05 Tue, 25 Aug 2020 05:05:00 -0400 Privy Privy 507 There’s a lot of information out there about growing your ecommerce brand. But there’s not a single guide that has it all in one place. That’s why we wrote The Ecommerce Marketing Handbook – the book with everything you need to grow your business from $0 to $1 million in sales. Go to privy.com/book to join the waitlist and be the first to know when it's available. There’s a lot of information out there about growing your ecommerce brand. But there’s not a single guide that has it all in one place. That’s why we wrote The Ecommerce Marketing Handbook – the book with everything you need to grow your business from $0 shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales Yes How To Write A Winning Subject Line: The 5 Laws You Need To Follow #22 71 71 How To Write A Winning Subject Line: The 5 Laws You Need To Follow #22 full 75142018-e34a-4030-844b-fda61a24508d https://share.transistor.fm/s/9326eecf
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    • ]]>
  • Follow Ben on Twitter
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  • Check out our book, The Ecommerce Marketing Handbook
    • ]]>     Tue, 25 Aug 2020 05:00:00 -0400 Privy Privy 411 You spent forever coming up with the perfect email to send to your subscribers. Time to slap on a subject line and call it a day, right? Wrong. If you don't pique readers' interest as they're skimming through their inbox, they'll never read your email anyway. And guess what: The more people who actually open your email, the more $ you're going to generate. Here are 5 secrets to help you right a killer subject line for your next email. You spent forever coming up with the perfect email to send to your subscribers. Time to slap on a subject line and call it a day, right? Wrong. If you don't pique readers' interest as they're skimming through their inbox, they'll never read your email any shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales Yes     A Single Channel Can Get Any Business To $10M: Stop Chasing New Opportunities #21 70 70 A Single Channel Can Get Any Business To $10M: Stop Chasing New Opportunities #21 full 7a584fdf-2e42-4e1c-bc95-11db84dcd818 https://share.transistor.fm/s/452e70a9
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    • ]]>
  • Follow Ben on Twitter
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    • ]]>     Mon, 24 Aug 2020 05:00:00 -0400 Privy Privy 226 As a Founder, you probably feel like you need to be doing more. Testing new channels comes with the territory, right? Not so fast. Because when you rush to expand, you never really get good at anything. Nail a single channel before you move on to anything else. It's time to stop chasing shiny objects and get disciplined. Here's where you should start. As a Founder, you probably feel like you need to be doing more. Testing new channels comes with the territory, right? Not so fast. Because when you rush to expand, you never really get good at anything. Nail a single channel before you move on to anything shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How To Invest In Your Brand As A Bootstrapped Founder (with Lisa Mattam) 69 69 How To Invest In Your Brand As A Bootstrapped Founder (with Lisa Mattam) full a231ab2e-6a55-4ef3-a85d-c505645adf25 https://share.transistor.fm/s/a09b55f3 Your customers want to know they're buying from a real person. They want to see the face behind the brand. They want to know your why. That's exactly what Lisa has done at Sahajan. On this episode, she shares:

    • Why you need to set aside budget for brand building.
    • What Lululemon taught her about brand.
    • How to think about storytelling and bundling.
    • Telling the same story across every channel.

    Show Notes & Links

    • [1:44] Why you need other entrepreneur friends.
    • [3:54] The advice that worked for larger brands that didn’t work at Sahajan.
    • [9:46] How to approach marketing as a bootstrapped founder.
    • [18:09] Sahajan’s always-on marketing campaigns.
    • [22:33] How they roll out a new bundle.
    • [23:27] Their ad strategy.
    • [24:19] Their email strategy.
    • [25:43] What makes their product pages so good.
    • [32:59] Their best marketing campaign.
    • Sahajan
    • Lisa Mattam on Twitter
    • Dave Gerhardt on Twitter
    • The Ecommerce Marketing Show Home
    • Use code PRIVY15 through 12/31/20 for 15% off your Sahajan purchase.
    ]]>     Your customers want to know they're buying from a real person. They want to see the face behind the brand. They want to know your why. That's exactly what Lisa has done at Sahajan. On this episode, she shares:

    • Why you need to set aside budget for brand building.
    • What Lululemon taught her about brand.
    • How to think about storytelling and bundling.
    • Telling the same story across every channel.

    Show Notes & Links

    • [1:44] Why you need other entrepreneur friends.
    • [3:54] The advice that worked for larger brands that didn’t work at Sahajan.
    • [9:46] How to approach marketing as a bootstrapped founder.
    • [18:09] Sahajan’s always-on marketing campaigns.
    • [22:33] How they roll out a new bundle.
    • [23:27] Their ad strategy.
    • [24:19] Their email strategy.
    • [25:43] What makes their product pages so good.
    • [32:59] Their best marketing campaign.
    • Sahajan
    • Lisa Mattam on Twitter
    • Dave Gerhardt on Twitter
    • The Ecommerce Marketing Show Home
    • Use code PRIVY15 through 12/31/20 for 15% off your Sahajan purchase.
    ]]>     Fri, 21 Aug 2020 05:05:00 -0400 Privy Privy 2401 When Lisa Mattam came home to find her daughter had slathered skincare products all over her face, her first thought was, “Oh no - what are those chemicals doing to her?” And that’s when she realized it was time for a change. So she created her own skincare brand, Sahajan. And she tells that story everywhere. Because she knows it resonates with her customers. And oftentimes is the reason many of them become customers in the first place. That’s why telling your story and building relationships with your customers is so important. Here's how she makes it work as a bootstrapped founder. When Lisa Mattam came home to find her daughter had slathered skincare products all over her face, her first thought was, “Oh no - what are those chemicals doing to her?” And that’s when she realized it was time for a change. So she created her own skinca shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The 2-Step Playbook For Confirming Your Email Opt-ins #20 68 68 The 2-Step Playbook For Confirming Your Email Opt-ins #20 full e471e325-048f-4d07-9204-222e4b895df9 https://share.transistor.fm/s/946bc29f
  • Follow Ben on Twitter
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  • Check out our book, The Ecommerce Marketing Handbook
    • ]]>
  • Follow Ben on Twitter
  • Join The Ecommerce Marketing Community
  • Check out our book, The Ecommerce Marketing Handbook
    • ]]>     Fri, 21 Aug 2020 05:00:00 -0400 Privy Privy 254 A visitor signs up for your email list. Then what? Delivering on whatever promise you made to get them to sign up in the first place is key. But don't make them leave your site to check their email or you might just lose them forever. Here's the one-two after signup punch you need to deliver to have an impact. A visitor signs up for your email list. Then what? Delivering on whatever promise you made to get them to sign up in the first place is key. But don't make them leave your site to check their email or you might just lose them forever. Here's the one-two a shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Why You Should Be Using Tabs With Your Popups: How One Brand Got An Extra 1k Subscribers In 30 Days #19 67 67 Why You Should Be Using Tabs With Your Popups: How One Brand Got An Extra 1k Subscribers In 30 Days #19 full 65cafca9-79f9-4683-8685-0bb37a796699 https://share.transistor.fm/s/899db120
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    • ]]>
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  • Check out our book, The Ecommerce Marketing Handbook
    • ]]>     Thu, 20 Aug 2020 05:00:00 -0400 Privy Privy 326 When you're building out any type of form on your website (popups, flyouts, banners, etc.), there are a number of triggers that determine when it will load – timing, scroll, and exit intent. But these are all shown automatically. Your visitor has no control over when they appear. That's where tabs come in. Here's how they work (and why you should use them). When you're building out any type of form on your website (popups, flyouts, banners, etc.), there are a number of triggers that determine when it will load – timing, scroll, and exit intent. But these are all shown automatically. Your visitor has no contr shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales Yes     Can A Free Shipping Bar Affect Your Conversion Rate And AOV? 4 Experts Weigh In #18 66 66 Can A Free Shipping Bar Affect Your Conversion Rate And AOV? 4 Experts Weigh In #18 full 45660df9-e9b1-4a6f-8f8f-3ba713c29c1a https://share.transistor.fm/s/b20c6e4c
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    • ]]>
  • Follow Sean McGinnis on Twitter
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  • Check out our book, The Ecommerce Marketing Handbook
    • ]]>     Wed, 19 Aug 2020 05:00:00 -0400 Privy Privy 484 Shipping costs are one of the largest purchase objections your customers and prospects will have. So a free shipping bar, whether it's static or dynamic, can have a HUGE impact on your conversion rate. 4 experts, Sean McGinnis, Jon MacDonald, Kelly Vaughn, and Kurt Elster, weigh in on the power of free shipping bars and what they can do to help you improve conversion and average order value. Spoiler alert: You should have one. Shipping costs are one of the largest purchase objections your customers and prospects will have. So a free shipping bar, whether it's static or dynamic, can have a HUGE impact on your conversion rate. 4 experts, Sean McGinnis, Jon MacDonald, Kelly Vaughn shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     This $7M Brand Is Missing Out On $700k A Year – Here’s How To Calculate Your Abandoned Cart Revenue Opportunity #17 65 65 This $7M Brand Is Missing Out On $700k A Year – Here’s How To Calculate Your Abandoned Cart Revenue Opportunity #17 full 3376d8b8-7f40-42d5-9221-a71dad05f63e https://share.transistor.fm/s/712848fe
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    • ]]>
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    • ]]>     Tue, 18 Aug 2020 05:00:00 -0400 Privy Privy 430 You're probably missing out on a scary amount of abandoned cart revenue. But how much exactly? Here are step-by-step instructions to help you calculate that (promise you don't need to be a math whiz to figure it out). Understanding the dollar amount you're not capturing will put things into perspective for you. Because the truth is, converting more of these carts into sales is some of the lowest-hanging fruit you have. And you don't have to spend more money on ads – you just need to focus on converting more of the traffic you're already getting. You're probably missing out on a scary amount of abandoned cart revenue. But how much exactly? Here are step-by-step instructions to help you calculate that (promise you don't need to be a math whiz to figure it out). Understanding the dollar amount you'r shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales Yes     Cart vs. Checkout Abandonment: The Secret To Recovering 5x More Revenue #16 64 64 Cart vs. Checkout Abandonment: The Secret To Recovering 5x More Revenue #16 full 3c7680e5-05dd-47a7-b1b9-9b5cba7fb8e9 https://share.transistor.fm/s/9dd484a0
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  • Check out our book, The Ecommerce Marketing Handbook
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  • Check out our book, The Ecommerce Marketing Handbook
    • ]]>     Mon, 17 Aug 2020 08:19:17 -0400 Privy Privy 258 By now, you probably know that 70% of carts are abandoned. Which means there's a ton you can be doing to recover that revenue. But first, you have to know the difference between cart abandonment and checkout abandonment. Here's why you're missing out on a huge opportunity if you're only sending checkout abandonment emails (hint: if you're not sure, you probably are). Luckily, this secret will help you save 5x more abandoned carts. By now, you probably know that 70% of carts are abandoned. Which means there's a ton you can be doing to recover that revenue. But first, you have to know the difference between cart abandonment and checkout abandonment. Here's why you're missing out on a shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How Vivian Kaye Made Her First $1M In Sales Without A Single Paid Ad 63 63 How Vivian Kaye Made Her First $1M In Sales Without A Single Paid Ad full 47b2acb9-8ad1-46c7-9e2b-2ab5b7406602 https://share.transistor.fm/s/476ce438 Becoming the face and personality behind your brand can have a huge impact on your bottom line. Because at the end of the day, people want to buy from other people. They want to spend their hard-earned dollars with someone they like. That's exactly what Vivian has done with KinkyCurlyYaki. She shares:

    • The power of building an audience and building a community.
    • How to write a high performing post-purchase email.
    • Why you can (and should) do SEO on your own.
    • Why you should never hand over the vision for your brand to someone else.

    Show Notes & Links

    ]]>     Becoming the face and personality behind your brand can have a huge impact on your bottom line. Because at the end of the day, people want to buy from other people. They want to spend their hard-earned dollars with someone they like. That's exactly what Vivian has done with KinkyCurlyYaki. She shares:

    • The power of building an audience and building a community.
    • How to write a high performing post-purchase email.
    • Why you can (and should) do SEO on your own.
    • Why you should never hand over the vision for your brand to someone else.

    Show Notes & Links

    ]]>     Fri, 14 Aug 2020 05:05:00 -0400 Privy Privy 2427 Scaling for a typical ecommerce brand almost always includes paid ads and email. Especially if you’re one of the few who make it to the $1M mark. But for Vivian Kaye, that wasn’t the case. In fact, she didn’t use paid ads or email for her brand, KinkyCurlyYaki, until after she hit her first million. So how’d she do it? By building a community and being her own customer. Here’s how she made it big even though the deck was stacked against her in every way. Scaling for a typical ecommerce brand almost always includes paid ads and email. Especially if you’re one of the few who make it to the $1M mark. But for Vivian Kaye, that wasn’t the case. In fact, she didn’t use paid ads or email for her brand, KinkyCurl shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales Yes     Getting Started With Email Segmentation: The 3 Groups You Should Be Thinking About First #15 62 62 Getting Started With Email Segmentation: The 3 Groups You Should Be Thinking About First #15 full d019ac30-aa21-4a34-bfd3-dc0b55abcfc7 https://share.transistor.fm/s/ed0ef6ec
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  • Check out our book, The Ecommerce Marketing Handbook
    • ]]>
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  • Check out our book, The Ecommerce Marketing Handbook
    • ]]>     Fri, 14 Aug 2020 05:00:00 -0400 Privy Privy 416 Segmentation is one of the most powerful things you can do when it comes to email marketing. But there are so many different groups of customers to think about when you're just getting started. So here are 3 groups of customers you should consider from the very beginning. Because the more specific you can get in your email campaigns, the better they're going to convert – which means more $. Segmentation is one of the most powerful things you can do when it comes to email marketing. But there are so many different groups of customers to think about when you're just getting started. So here are 3 groups of customers you should consider from th shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The 3 Types Of Automated Emails That Will Help You Make $ While You Sleep #14 61 61 The 3 Types Of Automated Emails That Will Help You Make $ While You Sleep #14 full a29091f3-4b90-4f5c-a07c-a84265052c66 https://share.transistor.fm/s/177742c7
  • Follow Ben on Twitter
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  • Check out our book, The Ecommerce Marketing Handbook
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  • Check out our book, The Ecommerce Marketing Handbook
    • ]]>     Thu, 13 Aug 2020 05:00:00 -0400 Privy Privy 328 Automating your emails is one of the most powerful things you can do for your ecommerce brand. But it can feel daunting. That's why most people start out with newsletters. But the ROI on automated emails is SO much higher. Here are the 3 types of automated emails you need to start making money while you sleep (or take time off, or cook dinner, or play with your kids...). Automating your emails is one of the most powerful things you can do for your ecommerce brand. But it can feel daunting. That's why most people start out with newsletters. But the ROI on automated emails is SO much higher. Here are the 3 types of automate shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The 3-Email Order Follow Up Sequence You Can (And Should) Launch Today #13 60 60 The 3-Email Order Follow Up Sequence You Can (And Should) Launch Today #13 full 6572e61b-3291-4fa8-9e64-32fed440aede https://share.transistor.fm/s/106d30b1
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  • Fayettechill


    • ]]>
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  • Fayettechill


    • ]]>     Wed, 12 Aug 2020 05:00:00 -0400 Privy Privy 338 Your customer just placed an order. Not from Amazon, from YOU. Use your order follow up emails as an opportunity to shine. And that means starting out with more than one email. Yes, you need that order confirmation email to let your customers know their order was received, but make it stand out. Then send 2 more after that. Here's the 3-email order follow up sequence Fayettechill has used to generate more than $12,000 in repeat sales. Your customer just placed an order. Not from Amazon, from YOU. Use your order follow up emails as an opportunity to shine. And that means starting out with more than one email. Yes, you need that order confirmation email to let your customers know their o shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Introducing Privy Email 2.0 - The Fastest Way To Set Up Email Automation For Your Shopify Store #12 59 59 Introducing Privy Email 2.0 - The Fastest Way To Set Up Email Automation For Your Shopify Store #12 full f9b4412c-252c-4993-81d9-23f6fe8614f9 https://share.transistor.fm/s/a0e96154
  • Privy Email
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  • Check out our book, The Ecommerce Marketing Handbook
    • ]]>
  • Privy Email
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  • Check out our book, The Ecommerce Marketing Handbook
    • ]]>     Tue, 11 Aug 2020 06:38:49 -0400 Privy Privy 303 For the last year, 7,000+ brands just like yours have been using Privy Email to send newsletters, save abandoned carts and send post-purchase nurture emails. So we’ve learned a ton about how small ecommerce brands use email to drive online sales. And our product team spent the last 7 months making it even better. Because we want to make sending your automated emails faster and easier than ever before. That’s why today we’re introducing Privy Email 2.0 – the fastest way to set up email automation for your Shopify store. For the last year, 7,000+ brands just like yours have been using Privy Email to send newsletters, save abandoned carts and send post-purchase nurture emails. So we’ve learned a ton about how small ecommerce brands use email to drive online sales. And our shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How Beardbrand Crushes It On YouTube (with Eric Bandholz) 57 57 How Beardbrand Crushes It On YouTube (with Eric Bandholz) full 54deaf7c-44cc-4eb0-a9d8-8ead0e7f9258 https://share.transistor.fm/s/25e0cf2a Before starting Bearbrand, Eric used to be a financial advisor at a mega bank. As you can probably imagine, beards weren't exactly encouraged. But he eventually figured out how to build a community around what he calls "urban beardsmen." And it definitely paid off. He shares:

    • What helped their YouTube channel take off.
    • The difference between discounts and promotions.
    • How they solved their attribution problem.
    • The #1 metric to track your marketing success.

    Shoes Notes & Links

    ]]>     Before starting Bearbrand, Eric used to be a financial advisor at a mega bank. As you can probably imagine, beards weren't exactly encouraged. But he eventually figured out how to build a community around what he calls "urban beardsmen." And it definitely paid off. He shares:

    • What helped their YouTube channel take off.
    • The difference between discounts and promotions.
    • How they solved their attribution problem.
    • The #1 metric to track your marketing success.

    Shoes Notes & Links

    ]]>     Fri, 07 Aug 2020 05:05:00 -0400 Privy Privy 2750 As a bootstrapped business, Beardbrand has always had more time than money. So they’ve done a lot of testing over the years. Their most successful test? YouTube. And to this day, Founder & CEO, Eric Bandholz, firmly believes that there’s no better hack in business than having a successful YouTube channel. Some of their most popular YouTube videos have 7+ million views. But it took time and commitment to get there. Here’s how they made it happen. As a bootstrapped business, Beardbrand has always had more time than money. So they’ve done a lot of testing over the years. Their most successful test? YouTube. And to this day, Founder & CEO, Eric Bandholz, firmly believes that there’s no better hac shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales Yes     The Welcome Popup Playbook That Will Help You Convert 5% Of Traffic #10 56 56 The Welcome Popup Playbook That Will Help You Convert 5% Of Traffic #10 full 0aea9ded-c37d-4b30-8a7b-7ae560cf2d92 https://share.transistor.fm/s/23e09bdb
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    • ]]>     Fri, 07 Aug 2020 05:00:00 -0400 Privy Privy 418 What is a welcome pop up? Why do so many ecommerce brands use them? What makes a great one? We get these questions a lot. So today, Ben is breaking down the exact playbook that will help you convert 5% of your site traffic into email subscribers. Because if you can grow your email list, you can get more sales. And pop ups are the easiest way to do it. What is a welcome pop up? Why do so many ecommerce brands use them? What makes a great one? We get these questions a lot. So today, Ben is breaking down the exact playbook that will help you convert 5% of your site traffic into email subscribers. Because shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     How To 4x Orders And 10x Revenue In 1 Month Using A Free Gift With Purchase #9 55 55 How To 4x Orders And 10x Revenue In 1 Month Using A Free Gift With Purchase #9 full 8fe2c090-8b1c-400e-a2a1-16c11f0db62b https://share.transistor.fm/s/807dab84
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  • Check out our book, The Ecommerce Marketing Handbook
    • ]]>
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    • ]]>     Thu, 06 Aug 2020 05:00:00 -0400 Privy Privy 181 The free gift with purchase play is killer for getting new visitors over the hump to make that first purchase. And this motorcycle brand was able to 4x the number of orders and 10x their revenue in just one month using this strategy. Here's how it works. It's super simple, promise. The free gift with purchase play is killer for getting new visitors over the hump to make that first purchase. And this motorcycle brand was able to 4x the number of orders and 10x their revenue in just one month using this strategy. Here's how it works. shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Cross-sell vs. Upsell And The Secret To Increasing Your AOV #8 54 54 Cross-sell vs. Upsell And The Secret To Increasing Your AOV #8 full 7eb51059-ef2d-418f-a811-1100dde0fd96 https://share.transistor.fm/s/65458928
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    • ]]>     Wed, 05 Aug 2020 05:00:00 -0400 Privy Privy 339 What if there was a way for you to increase your revenue with the traffic you already have? No extra ads and the same number of orders. That's exactly what cross-selling and upselling allows you to do. Here's how they work and a super simple example that's made Dave Matthews Band thousands. What if there was a way for you to increase your revenue with the traffic you already have? No extra ads and the same number of orders. That's exactly what cross-selling and upselling allows you to do. Here's how they work and a super simple example that' shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The 2 Types Of Pop Ups You Can’t Afford To Skip: Avoid This Brand’s Biggest Mistake #7 53 53 The 2 Types Of Pop Ups You Can’t Afford To Skip: Avoid This Brand’s Biggest Mistake #7 full 7c99c6aa-8ed5-4ba9-baea-111074e6c85b https://share.transistor.fm/s/58cdf24b
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    • ]]>     Tue, 04 Aug 2020 05:00:00 -0400 Privy Privy 286 Pop ups are not a dirty word. If you use them correctly, they can help you convert more first-time visitors, recover more abandoned carts, and drive more repeat purchases. So how many do you really need? Start simple. There are only two you really need to get started. One will help you convert 5% of visitors into subscribers and the other will help you save 10% of abandoned carts. Here's how they work. Pop ups are not a dirty word. If you use them correctly, they can help you convert more first-time visitors, recover more abandoned carts, and drive more repeat purchases. So how many do you really need? Start simple. There are only two you really need to shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The Secret To Nailing Spin To Win: 2 Brands With Killer Campaigns #6 52 52 The Secret To Nailing Spin To Win: 2 Brands With Killer Campaigns #6 full 2f0d89c0-8571-4b00-817c-696359bfcc2d https://share.transistor.fm/s/ee3b5dba
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  • Death Wish Coffee
  • Zutano
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  • Death Wish Coffee
  • Zutano
    • ]]>     Mon, 03 Aug 2020 05:00:00 -0400 Privy Privy 306 Whether you love it or hate it, spin to win can be incredibly effective if you know how and when to use it. Death Wish Coffee and Zutano are two examples of brands getting spin to win right. So before you rule it out entirely, listen to find out how Death Wish has been able to turn thousands of new visitors into subscribers and Zutano's secret sauce for driving repeat purchases. All with spin to win campaigns. Whether you love it or hate it, spin to win can be incredibly effective if you know how and when to use it. Death Wish Coffee and Zutano are two examples of brands getting spin to win right. So before you rule it out entirely, listen to find out how Death shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     CROSSNET's Today Show Success Story: How To Have A $65k Day (With Chris Meade) 51 51 CROSSNET's Today Show Success Story: How To Have A $65k Day (With Chris Meade) full 73917368-5fa0-4ffe-b994-604f3fc83db9 https://share.transistor.fm/s/633dad69 Even though CROSSNET is a multi-million dollar brand now, they’re still figuring out how to improve. They’re still working on things like their website and education and email flows. And there’s a ton they’ve learned along the way that you can apply to your business. Chris shares:

    • Why you should lead with your story.
    • Sending ad traffic to your homepage vs. a product page.
    • How to get a ton of reviews.
    • The ad that made them millions (and only cost $60 to make).

    Show Notes & Links

    • [1:04] The Today Show story.
    • [2:14] How they prepped for their appearance on the show.
    • [4:54] Changes they’re making on their new site.
    • [10:01] Their ad strategy.
    • [11:20] What he’s religious about tracking.
    • [16:38] CROSSNET’s best campaign ever.
    • CROSSNET
    • Okendo
    • Bazaarvoice
    • The Ecommerce Marketing Show Home
    ]]>     Even though CROSSNET is a multi-million dollar brand now, they’re still figuring out how to improve. They’re still working on things like their website and education and email flows. And there’s a ton they’ve learned along the way that you can apply to your business. Chris shares:

    • Why you should lead with your story.
    • Sending ad traffic to your homepage vs. a product page.
    • How to get a ton of reviews.
    • The ad that made them millions (and only cost $60 to make).

    Show Notes & Links

    • [1:04] The Today Show story.
    • [2:14] How they prepped for their appearance on the show.
    • [4:54] Changes they’re making on their new site.
    • [10:01] Their ad strategy.
    • [11:20] What he’s religious about tracking.
    • [16:38] CROSSNET’s best campaign ever.
    • CROSSNET
    • Okendo
    • Bazaarvoice
    • The Ecommerce Marketing Show Home
    ]]>     Fri, 31 Jul 2020 05:05:00 -0400 Privy Privy 1183 When Chris Meade had someone reach out through the chat box on their site claiming to be from The Today Show, he was convinced it wasn’t the real deal. But they shipped out a CROSSNET anyway. And ended up on The Today Show for a 5-minute feature. That 5 minutes turned into a $65,000 day. Chris shares how they prepped for their appearance and what they're changing with their upcoming site launch. When Chris Meade had someone reach out through the chat box on their site claiming to be from The Today Show, he was convinced it wasn’t the real deal. But they shipped out a CROSSNET anyway. And ended up on The Today Show for a 5-minute feature. That 5 m shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales Yes     Telling Your Brand Story And Winning Over Customers: The Hummus Brand That Got It Right #5 49 49 Telling Your Brand Story And Winning Over Customers: The Hummus Brand That Got It Right #5 full 3687d416-d426-4358-865f-0af4d4d68e2f https://share.transistor.fm/s/067a223e
  • Follow Ben on Twitter
  • Join The Ecommerce Marketing Community
  • Check out our book, The Ecommerce Marketing Handbook
  • Ithaca Hummus
    • ]]>
  • Follow Ben on Twitter
  • Join The Ecommerce Marketing Community
  • Check out our book, The Ecommerce Marketing Handbook
  • Ithaca Hummus
    • ]]>     Fri, 31 Jul 2020 05:00:00 -0400 Privy Privy 335 Chances are, your brand has a founding story. But are you telling it the right way? If you nail it, you can win over customers (even in a crowded space) and keep them coming back again and again. Here are the 3 versions of your brand story you need to have and a killer example of a hummus brand that got it right. Chances are, your brand has a founding story. But are you telling it the right way? If you nail it, you can win over customers (even in a crowded space) and keep them coming back again and again. Here are the 3 versions of your brand story you need to hav shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     What’s A Good Conversion Rate? Benchmarks For 3 Types of Forms From Millions Of Online Shoppers #4 48 48 What’s A Good Conversion Rate? Benchmarks For 3 Types of Forms From Millions Of Online Shoppers #4 full 6a841c17-f788-41fb-ab96-70cb37bce0e9 https://share.transistor.fm/s/8c27e4c0
  • Follow Ben on Twitter
  • Join The Ecommerce Marketing Community
  • Check out our book, The Ecommerce Marketing Handbook
    • ]]>
  • Follow Ben on Twitter
  • Join The Ecommerce Marketing Community
  • Check out our book, The Ecommerce Marketing Handbook
    • ]]>     Thu, 30 Jul 2020 05:00:00 -0400 Privy Privy 244 Brands using Privy have had billions of site visitors complete 500M+ forms. And we've seen consistent benchmarks for conversion rates over time. What's a good conversion rate for a signup campaign? What if there's a coupon? Enter to win? Here's what you can expect to see for each campaign type. So you know where you stand and how to improve. Brands using Privy have had billions of site visitors complete 500M+ forms. And we've seen consistent benchmarks for conversion rates over time. What's a good conversion rate for a signup campaign? What if there's a coupon? Enter to win? Here's what you c shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Shopify Store Teardown: How To Double Your Average Order Value with Kunle Campbell [Summer of Growth #3] 50 50 Shopify Store Teardown: How To Double Your Average Order Value with Kunle Campbell [Summer of Growth #3] full fc24da2f-b670-42aa-a7cb-c8103f15f133 https://share.transistor.fm/s/d643d3d1 How can you make small tweaks on your website to increase your average order value? That’s exactly what 200+ brands wanted Kunle to answer. And I’m guessing you’d like to do the same for your brand. On this episode, he shares:

    • The basics of increasing AOV on your store.
    • The power of shipping thresholds and bundling.
    • How to up-sell and cross-sell at checkout.
    • How to effectively use discounts and still increase AOV.

    Show Notes & Links:

    ]]>     How can you make small tweaks on your website to increase your average order value? That’s exactly what 200+ brands wanted Kunle to answer. And I’m guessing you’d like to do the same for your brand. On this episode, he shares:

    • The basics of increasing AOV on your store.
    • The power of shipping thresholds and bundling.
    • How to up-sell and cross-sell at checkout.
    • How to effectively use discounts and still increase AOV.

    Show Notes & Links:

    ]]>     Wed, 29 Jul 2020 05:05:00 -0400 Privy Privy 3355 Kunle Campbell has published more than 250 episodes of his podcast, 2xecommerce. He’s talked to more ecommerce founders than we can count. And he helps 7 and 8-figure brands increase AOV, grow traffic, and drive repeat business every single day. Today, we’re talking all AOV everything. On this teardown, he gives tips to 5 brands that will help you double AOV. Kunle Campbell has published more than 250 episodes of his podcast, 2xecommerce. He’s talked to more ecommerce founders than we can count. And he helps 7 and 8-figure brands increase AOV, grow traffic, and drive repeat business every single day. Today, we shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The 3-Email Abandoned Cart Playbook That Helped One Brand Recover $100,000+ #3 47 47 The 3-Email Abandoned Cart Playbook That Helped One Brand Recover $100,000+ #3 full 7487a016-272e-4ce8-9c58-ce8cccadc29f https://share.transistor.fm/s/94b181a4
  • Follow Ben on Twitter
  • Join The Ecommerce Marketing Community
  • Check out our book, The Ecommerce Marketing Handbook
    • ]]>
  • Follow Ben on Twitter
  • Join The Ecommerce Marketing Community
  • Check out our book, The Ecommerce Marketing Handbook
    • ]]>     Wed, 29 Jul 2020 05:00:00 -0400 Privy Privy 175 When should cart abandonment emails go out? We get this question a lot. So today Ben is sharing his favorite playbook to help you save up to 20% of your abandoned carts. 3 emails in 48 hours. And you'll get the exact emails one brand has used to save more than $100k. When should cart abandonment emails go out? We get this question a lot. So today Ben is sharing his favorite playbook to help you save up to 20% of your abandoned carts. 3 emails in 48 hours. And you'll get the exact emails one brand has used to save more shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Don't Sleep On Cart Savers: How To Reduce Cart Abandonment By 10% #2 46 46 Don't Sleep On Cart Savers: How To Reduce Cart Abandonment By 10% #2 full 4173c456-9a07-4e56-abac-c1dfc4834c24 https://share.transistor.fm/s/1038de27
  • Follow Ben on Twitter
  • Join The Ecommerce Marketing Community
  • Check out our book, The Ecommerce Marketing Handbook
    • ]]>
  • Follow Ben on Twitter
  • Join The Ecommerce Marketing Community
  • Check out our book, The Ecommerce Marketing Handbook
    • ]]>     Tue, 28 Jul 2020 05:00:00 -0400 Privy Privy 250 70% of people that add items to their online cart don't actually end up making the purchase. And many brands think the only way to win these would-be customers over is to follow up after they've already left the site. But what if there was a way to get 10% of those people to follow through before they go? That's exactly cart savers are for. Here's how it works. 70% of people that add items to their online cart don't actually end up making the purchase. And many brands think the only way to win these would-be customers over is to follow up after they've already left the site. But what if there was a way to get 10 shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     The 3 Types Of Visitors Coming To Your Site: What Most Brands Are Missing #1 45 45 The 3 Types Of Visitors Coming To Your Site: What Most Brands Are Missing #1 full 362a5320-5677-49b8-b982-63e147548cab https://share.transistor.fm/s/24d11f13
  • Follow Ben on Twitter
  • Join The Ecommerce Marketing Community
  • Check out our book, The Ecommerce Marketing Handbook
    • ]]>
  • Follow Ben on Twitter
  • Join The Ecommerce Marketing Community
  • Check out our book, The Ecommerce Marketing Handbook
    • ]]>     Mon, 27 Jul 2020 05:05:00 -0400 Privy Privy 359 Welcome to Ecommerce Marketing School. A daily podcast with Privy's Founder & CEO, Ben Jabbawy. In the last 5 years, he's helped 500,000 brands drive $4B in online sales. Some of those brands? Leesa, Figs, and the Minnesota Vikings. Today, he's talking traffic. You probably haven't thought about it this way, but you have different types of visitors coming to your site. Here's why it matters. Welcome to Ecommerce Marketing School. A daily podcast with Privy's Founder & CEO, Ben Jabbawy. In the last 5 years, he's helped 500,000 brands drive $4B in online sales. Some of those brands? Leesa, Figs, and the Minnesota Vikings. Today, he's talkin shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No     Introducing Ecommerce Marketing School 44 44 Introducing Ecommerce Marketing School full bf8f54b7-0d39-45c8-9179-084e3c9b3889 https://share.transistor.fm/s/5ae06ca9 Mon, 27 Jul 2020 05:00:00 -0400 Privy Privy 309 After 40+ episodes, we finally found our sweet spot. Now before you start thinking, "40 episodes?! You've got to be kidding!" hear me out. Between January and today, our team has talked with more ecommerce entrepreneurs than we can count. And like you, they're working toward that first million in sales. And you know what? They all want how-to, tactical advice they can walk away with and test out ASAP. So that's exactly what we're bringing you. Founders and marketers who've been there and can share exactly what they've done along the way. And we've got a daily podcast coming. 👀 After 40+ episodes, we finally found our sweet spot. Now before you start thinking, "40 episodes?! You've got to be kidding!" hear me out. Between January and today, our team has talked with more ecommerce entrepreneurs than we can count. And like you, th shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No Steal Shamelessly: Why Every Marketer Needs A Swipe File (with Black Travel Box's Orion Brown) 43 43 Steal Shamelessly: Why Every Marketer Needs A Swipe File (with Black Travel Box's Orion Brown) full 37e3d0bc-fa16-4832-8db0-bc3b29267e21 https://share.transistor.fm/s/85d2a6dc Orion worked in brand before she launched her own business. But it was just brand at any old company. She worked her way up at Kraft (yes, that Kraft) and started her own brand as a side hustle to solve her own problem. On this episode, she shares:

    • Building a consistent and compelling story.
    • Why you should start with automated emails first.
    • Why you need role models.
    • Orion’s secret for consumer insights.

    Show Notes & Links

    • [10:04] Launching Black Travel Box.
    • [14:30] A/B testing the tagline.
    • [22:37] How to nail your product pages.
    • [27:31] Driving sales and knowing where your customers hang out.
    • [33:42] How to get around paying for photoshoots and models.
    • [35:55] Orion’s biggest aha moment with email.
    • [42:41] Best campaign ever.
    • [48:38] Getting featured on Beyonce’s blog and turning that into other PR.
    • Orion Brown on Twitter
    • Black Travel Box
    • Dave Gerhardt on Twitter
    • The Ecommerce Marketing Show Home
    ]]>     Orion worked in brand before she launched her own business. But it was just brand at any old company. She worked her way up at Kraft (yes, that Kraft) and started her own brand as a side hustle to solve her own problem. On this episode, she shares:

    • Building a consistent and compelling story.
    • Why you should start with automated emails first.
    • Why you need role models.
    • Orion’s secret for consumer insights.

    Show Notes & Links

    • [10:04] Launching Black Travel Box.
    • [14:30] A/B testing the tagline.
    • [22:37] How to nail your product pages.
    • [27:31] Driving sales and knowing where your customers hang out.
    • [33:42] How to get around paying for photoshoots and models.
    • [35:55] Orion’s biggest aha moment with email.
    • [42:41] Best campaign ever.
    • [48:38] Getting featured on Beyonce’s blog and turning that into other PR.
    • Orion Brown on Twitter
    • Black Travel Box
    • Dave Gerhardt on Twitter
    • The Ecommerce Marketing Show Home
    ]]>     Fri, 24 Jul 2020 05:00:00 -0400 Privy Privy 3215 Here’s the thing. If you don’t have other brands you look to for inspiration, you’re missing out. Will you be able to do everything the Sephoras of your industry are doing? Of course not. But small improvements here and there create a way better experience over time. That’s exactly what Orion Brown has done with her brand, Black Travel Box. Here’s how she uses her swipe file for inspo. Here’s the thing. If you don’t have other brands you look to for inspiration, you’re missing out. Will you be able to do everything the Sephoras of your industry are doing? Of course not. But small improvements here and there create a way better experienc shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales Yes     How to Find Website Conversion Opportunities For Your Brand with Jon MacDonald [Summer of Growth #2] 42 42 How to Find Website Conversion Opportunities For Your Brand with Jon MacDonald [Summer of Growth #2] full 34fcb7cb-693c-4a39-b025-c15fd0d63bc2 https://share.transistor.fm/s/060f9e66 Before you obsess over A/B testing and optimization, make sure you have a solid foundation. On this episode, Jon shares:

    • The best way to get feedback on your site.
    • Why you need to get ads running from day 1.
    • The first thing you need to do with Google Analytics.
    • The concept of rage clicking.

    Show Notes & Links:

    • [5:34] Targets for add to cart and conversion rates.
    • [8:04] Why John isn’t a fan of discounting.
    • [11:28] Alternatives to offering welcome discounts.
    • [18:29] What to do if your paid ads aren’t converting.
    • [23:49] Landing that first sale.
    • [40:08] Where to start with Google Analytics.
    • [42:58] How often should you be updating your homepage?
    • [50:07] Why you should remove the carousels on your site.
    • [52:14] The right time to start A/B testing.
    • Jon MacDonald on Twitter
    • The Good
    • Hotjar
    • Dave Gerhardt on Twitter
    • The Ecommerce Marketing Show Home
    ]]>     Before you obsess over A/B testing and optimization, make sure you have a solid foundation. On this episode, Jon shares:

    • The best way to get feedback on your site.
    • Why you need to get ads running from day 1.
    • The first thing you need to do with Google Analytics.
    • The concept of rage clicking.

    Show Notes & Links:

    • [5:34] Targets for add to cart and conversion rates.
    • [8:04] Why John isn’t a fan of discounting.
    • [11:28] Alternatives to offering welcome discounts.
    • [18:29] What to do if your paid ads aren’t converting.
    • [23:49] Landing that first sale.
    • [40:08] Where to start with Google Analytics.
    • [42:58] How often should you be updating your homepage?
    • [50:07] Why you should remove the carousels on your site.
    • [52:14] The right time to start A/B testing.
    • Jon MacDonald on Twitter
    • The Good
    • Hotjar
    • Dave Gerhardt on Twitter
    • The Ecommerce Marketing Show Home
    ]]>     Wed, 22 Jul 2020 05:00:00 -0400 Privy Privy 3464 When it comes to converting traffic, many brands are skipping the basics and going straight to the advanced tactics. They’re skipping elementary, middle, and high school and jumping straight into college. So Jon MacDonald, Founder of The Good, an agency that specializes in, you guessed it...conversion, is bringing us back a couple steps. Let's get back to the basics. When it comes to converting traffic, many brands are skipping the basics and going straight to the advanced tactics. They’re skipping elementary, middle, and high school and jumping straight into college. So Jon MacDonald, Founder of The Good, an agency t shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales Yes     Shopify Store Teardown: Tips for Converting More Visitors on Your Shopify Store with Kelly Vaughn [Summer of Growth #1] 41 41 Shopify Store Teardown: Tips for Converting More Visitors on Your Shopify Store with Kelly Vaughn [Summer of Growth #1] full d7946d08-9985-407d-81ea-1e34c6668d99 https://share.transistor.fm/s/b18d9f0d We had over 100 brands submit their stores to be reviewed. And even though we couldn’t get to all 100 in an hour, you can still apply all her feedback to your own store. On this episode, Kelly shares:

    • The goal of your website.
    • Why you need to treat your product pages as their own landing page.
    • Why you should be spending more time on content.
    • The most important pages on your site.
    • Her favorite Shopify themes.

    Show Notes & Links:

    • [2:45] The benefits of using Shopify.
    • [4:21] Teardown #1.
    • [6:42] Why you should lean into being a small business.
    • [7:28] Why you shouldn’t add text directly on images.
    • [12:07] Teardown #2.
    • [12:53] The information that actually belongs in your navigation.
    • [16:56] Why you need to think about your homepage as landing page.
    • [20:01] Teardown #3.
    • [21:17] Why the product description needs to be below the add to cart button.
    • [23:14] Why you need an app for product reviews even if you don’t have a single review yet.
    • [24:16] The benefit of including shipping information on your product pages.
    • [26:15] Kelly’s favorite apps for social proof.
    • [29:08] Where should testimonials live?
    • [30:40] Teardown #4. 
    • [31:56] Why you should offer a subscription if it makes sense for your brand.
    • [35:54] The most effective ways to get more reviews.
    • [40:19] Q&A
    • [42:14] Should you increase prices to be able to offer free shipping?
    • [43:45] How to measure improvement when you make changes to your site. 
    • [45:51] Kelly’s favorite Shopify themes.
    • [48:32] How to get traffic without paying tons of money.
    • Kelly Vaughn on Twitter
    • The Taproom Agency
    • Upper Notch Club
    • Sweet Grass Dairy
    • Statement Home
    • Epic Water Filters
    • Judge.me
    • Okendo
    • Junip
    • ReCharge
    • Bold Subscriptions
    • Dave Gerhardt on Twitter
    • The Ecommerce Marketing Show Home
    ]]>     We had over 100 brands submit their stores to be reviewed. And even though we couldn’t get to all 100 in an hour, you can still apply all her feedback to your own store. On this episode, Kelly shares:

    • The goal of your website.
    • Why you need to treat your product pages as their own landing page.
    • Why you should be spending more time on content.
    • The most important pages on your site.
    • Her favorite Shopify themes.

    Show Notes & Links:

    • [2:45] The benefits of using Shopify.
    • [4:21] Teardown #1.
    • [6:42] Why you should lean into being a small business.
    • [7:28] Why you shouldn’t add text directly on images.
    • [12:07] Teardown #2.
    • [12:53] The information that actually belongs in your navigation.
    • [16:56] Why you need to think about your homepage as landing page.
    • [20:01] Teardown #3.
    • [21:17] Why the product description needs to be below the add to cart button.
    • [23:14] Why you need an app for product reviews even if you don’t have a single review yet.
    • [24:16] The benefit of including shipping information on your product pages.
    • [26:15] Kelly’s favorite apps for social proof.
    • [29:08] Where should testimonials live?
    • [30:40] Teardown #4. 
    • [31:56] Why you should offer a subscription if it makes sense for your brand.
    • [35:54] The most effective ways to get more reviews.
    • [40:19] Q&A
    • [42:14] Should you increase prices to be able to offer free shipping?
    • [43:45] How to measure improvement when you make changes to your site. 
    • [45:51] Kelly’s favorite Shopify themes.
    • [48:32] How to get traffic without paying tons of money.
    • Kelly Vaughn on Twitter
    • The Taproom Agency
    • Upper Notch Club
    • Sweet Grass Dairy
    • Statement Home
    • Epic Water Filters
    • Judge.me
    • Okendo
    • Junip
    • ReCharge
    • Bold Subscriptions
    • Dave Gerhardt on Twitter
    • The Ecommerce Marketing Show Home
    ]]>     Wed, 15 Jul 2020 05:00:00 -0400 Privy Privy 3381 This is the first episode of our Ecommerce Growth Bootcamp. All summer, tune in to get tips to improve your conversion, increase AOV, reduce cart abandonment, and drive repeat sales. On the first episode, we're diving right into conversion with Kelly Vaughn. Kelly learned to code when she was 11. I don’t know what you were doing at 11, but I definitely wasn’t learning to code. Today, she spends her time working with Shopify brands that bring in anywhere from $2–$20 million. So who better to give feedback on websites? This is the first episode of our Ecommerce Growth Bootcamp. All summer, tune in to get tips to improve your conversion, increase AOV, reduce cart abandonment, and drive repeat sales. On the first episode, we're diving right into conversion with Kelly Vaug shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales Yes     Better Without Them: Lessons Learned From SpyGuy's $63,000 Agency Mistake 40 40 Better Without Them: Lessons Learned From SpyGuy's $63,000 Agency Mistake full f5bbd31d-2de2-49d3-8a99-9e4e88bd4096 https://share.transistor.fm/s/119c46e7 If I've learned one thing from this podcast, it's that most successful ecommerce founders just figure things out on their own. That's exactly what SpyGuy's Allen Walton has done since the very beginning. On this episode, he shares:

    • The best books for learning Google Ads.
    • Why you should learn the basics before hiring someone else to do a job for you.
    • His $63k agency mistake.
    • Groups other ecommerce founders should know about.

    Show Notes & Links:

    ]]>     If I've learned one thing from this podcast, it's that most successful ecommerce founders just figure things out on their own. That's exactly what SpyGuy's Allen Walton has done since the very beginning. On this episode, he shares:

    • The best books for learning Google Ads.
    • Why you should learn the basics before hiring someone else to do a job for you.
    • His $63k agency mistake.
    • Groups other ecommerce founders should know about.

    Show Notes & Links:

    ]]>     Fri, 10 Jul 2020 05:00:00 -0400 Privy Privy 2983 For most brands, a feature on The Tim Ferris Show means record sales days. But Allen Walton had a totally different experience. Because his brand, SpyGuy, sells gear like hidden cameras, GPS tracking, and bug detectors. So traditional advertising doesn’t always work. That's why Google Ads have been Allen's secret weapon since he launched SpyGuy in 2014. And he taught himself how to run them. Until he eventually brought on an agency. It cost him $63,000. Now he’s back running the ads for his brand and giving Facebook another shot. Here’s what went on behind the scenes. For most brands, a feature on The Tim Ferris Show means record sales days. But Allen Walton had a totally different experience. Because his brand, SpyGuy, sells gear like hidden cameras, GPS tracking, and bug detectors. So traditional advertising doesn’t shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales Yes     Everlane And Reformation Under Fire, Ty Haney Is Back At Outdoor Voices, And What’s Next For Kristen (Ecomm Noms Finale) 39 39 Everlane And Reformation Under Fire, Ty Haney Is Back At Outdoor Voices, And What’s Next For Kristen (Ecomm Noms Finale) full dec1e4fa-cb5d-43cc-ac6a-9054ed30e696 https://share.transistor.fm/s/84132820 And get your tissues. Because this is the last episode of Ecomm Noms. Kristen is off to do big things at Shopify. 

    • Why Everlane and Reformation are under fire.
    • Ty Haney is back at Outdoor Voices.
    • What’s next for Kristen.

    Show Notes & Links:

    ]]>     And get your tissues. Because this is the last episode of Ecomm Noms. Kristen is off to do big things at Shopify. 

    • Why Everlane and Reformation are under fire.
    • Ty Haney is back at Outdoor Voices.
    • What’s next for Kristen.

    Show Notes & Links:

    ]]>     Mon, 06 Jul 2020 05:00:00 -0400 Privy Privy 1027 Values are a funny thing. You have to be willing to live them every single day. In every single situation. And many brands treat the process as a one and done situation. Or just pick and choose when they’re going to stay true to the values they set at the very beginning. On this episode, Kristen shares a couple of the brands getting backlash for doing just that. And a few that are getting it right when it comes to living out their values. Values are a funny thing. You have to be willing to live them every single day. In every single situation. And many brands treat the process as a one and done situation. Or just pick and choose when they’re going to stay true to the values they set at the shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales Yes     Sade Baron: How A Mom & Daughter Duo Built A Beauty Brand With A Mission (with Rachel Lambo) 38 38 Sade Baron: How A Mom & Daughter Duo Built A Beauty Brand With A Mission (with Rachel Lambo) full b237a964-f506-43f7-bf18-b7b56f659f45 https://share.transistor.fm/s/f5c9a26b Since Rachel and Sade launched Sade Baron back in 2016, they've made a lot of progress with their marketing efforts. Most of it, Rachel learned on her own. On a budget. By scouring the internet. She probably sounds a lot like you. On this episode, she shares:

    • Why you need pop ups on your site.
    • How to get responses to your welcome series.
    • Why you should ‘uglify’ your ads.
    • Why you need role models to build your site.

    Show Notes & Links:

    • [2:10] Starting a brand at 50.
    • [7:42] How they tell their brand story in their marketing.
    • [9:26] How they knew they were ready to launch.
    • [17:47] Getting the website off the ground.
    • [19:27] Do people really want pop ups?
    • [20:40] Segmenting welcome offers based on location.
    • [23:02] The email flows they have set up.
    • [29:01] Wtf does uglifying your ads mean?
    • [32:00] How to turn a TikTok into ad creative.
    • [38:27] Marketing advice for other brands.
    • Rachel Lambo on Twitter
    • Sade Baron
    • Dave Gerhardt on Twitter
    • The Ecommerce Marketing Show Home
    ]]>     Since Rachel and Sade launched Sade Baron back in 2016, they've made a lot of progress with their marketing efforts. Most of it, Rachel learned on her own. On a budget. By scouring the internet. She probably sounds a lot like you. On this episode, she shares:

    • Why you need pop ups on your site.
    • How to get responses to your welcome series.
    • Why you should ‘uglify’ your ads.
    • Why you need role models to build your site.

    Show Notes & Links:

    • [2:10] Starting a brand at 50.
    • [7:42] How they tell their brand story in their marketing.
    • [9:26] How they knew they were ready to launch.
    • [17:47] Getting the website off the ground.
    • [19:27] Do people really want pop ups?
    • [20:40] Segmenting welcome offers based on location.
    • [23:02] The email flows they have set up.
    • [29:01] Wtf does uglifying your ads mean?
    • [32:00] How to turn a TikTok into ad creative.
    • [38:27] Marketing advice for other brands.
    • Rachel Lambo on Twitter
    • Sade Baron
    • Dave Gerhardt on Twitter
    • The Ecommerce Marketing Show Home
    ]]>     Wed, 01 Jul 2020 05:00:00 -0400 Privy Privy 2517 Without having a website or much knowledge about running a business, Rachel Lambo and her mom took a chance on a product they believed in. They made 900 bars of soap for a festival in Toronto. In just 3 days, they sold 832 of them. That’s when they knew they were onto something. So before they even had a site up and running, there was demand. Every founder’s dream scenario, right? But it wasn’t all smooth sailing from there. They still had a lot to learn. Without having a website or much knowledge about running a business, Rachel Lambo and her mom took a chance on a product they believed in. They made 900 bars of soap for a festival in Toronto. In just 3 days, they sold 832 of them. That’s when they knew t shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales Yes     Tortuga's Content Playbook: How To Use Content To Make Your First Million (with Fred Perrotta) 37 37 Tortuga's Content Playbook: How To Use Content To Make Your First Million (with Fred Perrotta) full 84e9ef96-224c-4eaa-8224-c92e933cf35f https://share.transistor.fm/s/f1d4ca88 Content helped Fred grow subscribers, unlock the power of SEO, and build a repeatable sales process. On this episode, he shares:

    • The book that inspired their business.
    • How their content strategy drives traffic and purchases.
    • How you can use products that aren’t selling as part of a welcome offer.
    • Why you need to focus on 1-2 channels.

    Show Notes & Links:

    • [2:27] Lessons from The 4-Hour Workweek.
    • [9:31] What moved the needle for more repeatable sales.
    • [11:23] Why they publish who their ideal customer is.
    • [15:15] How their marketing team has changed over time.
    • [17:03] Driving repeat purchases for a product that’s built to last.
    • [24:41] What their content and email strategy looks like.
    • [26:44] How to plug your product in content.
    • [29:58] Advice for scaling to your first million in sales.
    • Fred Perrotta on Twitter
    • Tortuga Backpacks
    • Dave Gerhardt on Twitter
    • The Ecommerce Marketing Show Home
    ]]>     Content helped Fred grow subscribers, unlock the power of SEO, and build a repeatable sales process. On this episode, he shares:

    • The book that inspired their business.
    • How their content strategy drives traffic and purchases.
    • How you can use products that aren’t selling as part of a welcome offer.
    • Why you need to focus on 1-2 channels.

    Show Notes & Links:

    • [2:27] Lessons from The 4-Hour Workweek.
    • [9:31] What moved the needle for more repeatable sales.
    • [11:23] Why they publish who their ideal customer is.
    • [15:15] How their marketing team has changed over time.
    • [17:03] Driving repeat purchases for a product that’s built to last.
    • [24:41] What their content and email strategy looks like.
    • [26:44] How to plug your product in content.
    • [29:58] Advice for scaling to your first million in sales.
    • Fred Perrotta on Twitter
    • Tortuga Backpacks
    • Dave Gerhardt on Twitter
    • The Ecommerce Marketing Show Home
    ]]>     Fri, 26 Jun 2020 05:00:00 -0400 Privy Privy 2051 When Fred Perrotta first started playing around with content for his brand, Tortuga Backpacks, he had no idea what would resonate. Eventually, something stuck. But it was a topic he never would have expected. Here's how content helped Tortuga break their first million in sales. And what you can learn from their experience over the last decade. When Fred Perrotta first started playing around with content for his brand, Tortuga Backpacks, he had no idea what would resonate. Eventually, something stuck. But it was a topic he never would have expected. Here's how content helped Tortuga break their shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales Yes     Kunle Campbell On Diversity In DTC: What We Can Do To Improve (Ecomm Noms #6) 36 36 Kunle Campbell On Diversity In DTC: What We Can Do To Improve (Ecomm Noms #6) full 2bd54a32-01a2-44e3-b470-f3b3c1749755 https://share.transistor.fm/s/f856ca38 Show Notes & Links:

    ]]>     Show Notes & Links:

    ]]>     Wed, 17 Jun 2020 05:00:00 -0400 Privy Privy 2814 This week we're taking a break from sharing what's new in ecommerce news to talk about a much larger, more important topic: diversity in the DTC space. Kristen asked Kunle Campbell, a DTC Advisor, to share his experience in ecommerce and what the DTC community can be doing to support a more diverse future. This week we're taking a break from sharing what's new in ecommerce news to talk about a much larger, more important topic: diversity in the DTC space. Kristen asked Kunle Campbell, a DTC Advisor, to share his experience in ecommerce and what the DTC comm shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales Yes     Building An Aesthetic For Your Brand From Day 1 (with BOXFOX’s Chelsea Moore) 35 35 Building An Aesthetic For Your Brand From Day 1 (with BOXFOX’s Chelsea Moore) full 26857e98-5f1b-4e5d-9c25-2c11f909bed9 https://share.transistor.fm/s/a7324176 Chelsea has had a really clear vision for BOXFOX's branding since day 1. She knows how much aspects of the business like product photos and the unboxing experience matter, so she's laser-focused on making every single experience align with their vibe. She shares:

    • What their outreach looked like ahead of launch. 
    • How they manage email with so many different personas.
    • The biggest game-changer for increasing AOV.

    Show Notes & Links:

    ]]>     Chelsea has had a really clear vision for BOXFOX's branding since day 1. She knows how much aspects of the business like product photos and the unboxing experience matter, so she's laser-focused on making every single experience align with their vibe. She shares:

    • What their outreach looked like ahead of launch. 
    • How they manage email with so many different personas.
    • The biggest game-changer for increasing AOV.

    Show Notes & Links:

    ]]>     Fri, 12 Jun 2020 05:00:00 -0400 Privy Privy 1943 Chelsea Moore started BOXFOX, a personalized gift-giving platform, out of her tiny apartment in Southern California. Today, they're in a 20,000 square foot warehouse. But they started out scrappy. Fresh out of college and just 22, Chelsea has been focused on the brand's look and feel from the very beginning. And even though revenue today is in the millions, Chelsea is still really hands on – with everything from social media, to email, to packaging, to site design. And it shows. Chelsea Moore started BOXFOX, a personalized gift-giving platform, out of her tiny apartment in Southern California. Today, they're in a 20,000 square foot warehouse. But they started out scrappy. Fresh out of college and just 22, Chelsea has been focused shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales Yes     Brands Getting In On Animal Crossing, The Allbirds x Adidas Partnership, And How To Keep The DTC Momentum Going (Ecomm Noms #5) 34 34 Brands Getting In On Animal Crossing, The Allbirds x Adidas Partnership, And How To Keep The DTC Momentum Going (Ecomm Noms #5) full b582b7d2-df80-4608-8ad0-9f0fa4b7a3ba https://share.transistor.fm/s/6e482c5a Show Notes & Links:

    ]]>     Show Notes & Links:

    ]]>     Wed, 03 Jun 2020 05:00:00 -0400 Privy Privy 1436 First of all, wtf is Animal Crossing and why should you care? Don't worry, Kristen breaks it down in an Animal-Crossing-for-Dummies kind of way. Which, honestly, was perfect. Allbirds and Adidas are redefining the world of partnerships and joining forces to create a high-performance sneaker with the lowest possible carbon emissions. TBD on a release date for these babies, but sign me up. And what brands need to be thinking about if they want to keep building on the momentum the DTC space has been seeing since the pandemic hit. First of all, wtf is Animal Crossing and why should you care? Don't worry, Kristen breaks it down in an Animal-Crossing-for-Dummies kind of way. Which, honestly, was perfect. Allbirds and Adidas are redefining the world of partnerships and joining forces shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales Yes     Facebook Shops Launch, Recess Ran Out Of Puzzles, And The DTC Brands Getting Into TV (Ecomm Noms #4) 33 33 Facebook Shops Launch, Recess Ran Out Of Puzzles, And The DTC Brands Getting Into TV (Ecomm Noms #4) full 5fba8e34-4f84-4cc3-b597-bf90409ca38a https://share.transistor.fm/s/dd21ac8d Show Notes & Links

    ]]>     Show Notes & Links

    ]]>     Fri, 29 May 2020 05:00:00 -0400 Privy Privy 1155 You're not going crazy. It's not Wednesday (although these days it's hard to tell). We'll be back to regularly scheduled programming next week. For now, Shopify is still giving us plenty to talk about. And Facebook is finding new ways to own your data and make your experience as a consumer way better. Recess ran out of puzzles (same), so they launched new flavors and a clothing line. And there are some big names in DTC coming to a TV near you. You're not going crazy. It's not Wednesday (although these days it's hard to tell). We'll be back to regularly scheduled programming next week. For now, Shopify is still giving us plenty to talk about. And Facebook is finding new ways to own your data and shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales Yes     How To Generate Thousands In Sales With Every Email Like This Nutrition Brand (with Ryan Lee) 32 32 How To Generate Thousands In Sales With Every Email Like This Nutrition Brand (with Ryan Lee) full aa0b4581-c028-418b-8582-6773a8a11717 https://share.transistor.fm/s/84dae586 Get ready. Because you're about to get a serious lesson in email copywriting. Ryan shares:

    • Why you should never start an email with “Hi everybody.”
    • How to write like you talk.
    • Why Ryan will never outsource copywriting.
    • Why consistency matters when it comes to sending emails.
    • How Ryan boosted revenue overnight by changing one small aspect of his email strategy.
    • The most effective way to sell to someone who just made a purchase.

    Show Notes & Links:

    • [3:01] Why you need to focus on the benefits, not the features.
    • [6:08] The power of including real photos and screenshots.
    • [7:33] How they turned negative feedback into something funny.
    • [13:19] How they use social proof and why you can never have too much of it.
    • [17:22] How to drain your prospects’ objections.
    • [20:29] Why Ryan writes every word of copy for Rewind.
    • [24:20] Mistakes ecommerce brands are making with email.
    • [26:27] Whay Ryan’s writing process looks like.
    • [36:22] Lessons from selling on Shopify
    • Ryan Lee’s site
    • Rewind
    • Loox Photo Reviews
    • Dave Gerhardt on Twitter
    • The Ecommerce Marketing Show Home
    ]]>     Get ready. Because you're about to get a serious lesson in email copywriting. Ryan shares:

    • Why you should never start an email with “Hi everybody.”
    • How to write like you talk.
    • Why Ryan will never outsource copywriting.
    • Why consistency matters when it comes to sending emails.
    • How Ryan boosted revenue overnight by changing one small aspect of his email strategy.
    • The most effective way to sell to someone who just made a purchase.

    Show Notes & Links:

    • [3:01] Why you need to focus on the benefits, not the features.
    • [6:08] The power of including real photos and screenshots.
    • [7:33] How they turned negative feedback into something funny.
    • [13:19] How they use social proof and why you can never have too much of it.
    • [17:22] How to drain your prospects’ objections.
    • [20:29] Why Ryan writes every word of copy for Rewind.
    • [24:20] Mistakes ecommerce brands are making with email.
    • [26:27] Whay Ryan’s writing process looks like.
    • [36:22] Lessons from selling on Shopify
    • Ryan Lee’s site
    • Rewind
    • Loox Photo Reviews
    • Dave Gerhardt on Twitter
    • The Ecommerce Marketing Show Home
    ]]>     Wed, 27 May 2020 05:00:00 -0400 Privy Privy 2777 Imagine having an email strategy so good you could attribute 80-90% of your total revenue to it. That’s exactly what Ryan Lee has seen at his nutrition brand, Rewind. He’s been in the ecommerce space for more than 20 years, so he’s learned a ton about what works with email. And we wanted to find out exactly how he generates thousands with every single email he sends. This one's a high-energy episode, so grab your coffee and a notebook and be prepared to get schooled. Imagine having an email strategy so good you could attribute 80-90% of your total revenue to it. That’s exactly what Ryan Lee has seen at his nutrition brand, Rewind. He’s been in the ecommerce space for more than 20 years, so he’s learned a ton about wha shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales Yes     How To Take Product Photos On Your iPhone To Generate More Traffic And Make More Money (with Chaitra Radhakrishna) 31 31 How To Take Product Photos On Your iPhone To Generate More Traffic And Make More Money (with Chaitra Radhakrishna) full 4a7e18a9-fb1f-4542-9a5c-c1a6ff0eb41f https://share.transistor.fm/s/c2f85bc1 Chaitra is an engineer turned business owner. But she started a blog back in 2014 and slowly started to figure out how important photos were. Then she built an entire business around it. On this episode, she shares:

    • What Airbnb taught her about photography.
    • How she went from 4,000 to 50,000 pageviews in 6 months.
    • How to take better photos with your iPhone.
    • The 7 types of photos you need to master.

    Show Notes & Links:

    ]]>     Chaitra is an engineer turned business owner. But she started a blog back in 2014 and slowly started to figure out how important photos were. Then she built an entire business around it. On this episode, she shares:

    • What Airbnb taught her about photography.
    • How she went from 4,000 to 50,000 pageviews in 6 months.
    • How to take better photos with your iPhone.
    • The 7 types of photos you need to master.

    Show Notes & Links:

    ]]>     Fri, 22 May 2020 05:00:00 -0400 Privy Privy 1544 We process images 60,000 times faster than text. So if your product photos are, let’s just say...less than stellar, you’re missing out on a huge opportunity. Just think about how many websites you have gone to and immediately said “nope – not for me,” just because of the images on the homepage. But taking amazing photos of your products doesn’t mean you need an expensive camera. That's exactly what today's guest is here to share. Chaitra Radhakrishna has seen firsthand how powerful better photos can be. And she knows how to use an iPhone to take them. We process images 60,000 times faster than text. So if your product photos are, let’s just say...less than stellar, you’re missing out on a huge opportunity. Just think about how many websites you have gone to and immediately said “nope – not for me,” jus shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales Yes     Italic’s New Membership Program And PepsiCo’s Two New DTC Brands (Ecomm Nomms #3) 30 30 Italic’s New Membership Program And PepsiCo’s Two New DTC Brands (Ecomm Nomms #3) full 0502d23e-e02b-4350-9d98-96ae9962e39a https://share.transistor.fm/s/0d1326fb Show Notes & Links:

    ]]>     Show Notes & Links:

    ]]>     Wed, 20 May 2020 05:00:00 -0400 Privy Privy 1437 I warned you last week that the DTC space was having a serious moment. And this episode is no different. So while the list of topics isn't extensive, there's still a lot to unpack. Italic, a luxury brand without labels, launched a new membership program called Italic Black. But will it really work? Kristen tapped into the DTC Twitter mafia to find out what they had to say about it. And you've probably heard by now that PepsiCo launched two new DTC brands. Let's get snackin'. I warned you last week that the DTC space was having a serious moment. And this episode is no different. So while the list of topics isn't extensive, there's still a lot to unpack. Italic, a luxury brand without labels, launched a new membership program c shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales Yes     How To Write Welcome Emails That Turn New Subscribers Into Repeat Customers [Masterclass 7] 29 29 How To Write Welcome Emails That Turn New Subscribers Into Repeat Customers [Masterclass 7] full c6e03e16-7255-4081-a31f-52c9c3380ef1 https://share.transistor.fm/s/0524fa53 Your welcome emails are your chance to introduce your business and products to people who want to hear from you. And investing in an email that connects with new customers could be your secret to turning first time buyers into repeat customers who spend more and stay longer. Val shares:

    • What the sender name of your emails *has* to include.
    • The right way to use bold text.
    • The power of having a person connected to your brand.
    • Why you should use welcome emails to tell your founding story.

    Show Notes & Links:

    • [2:54] What a good welcome email looks like.
    • [5:20] Brands getting email right.
    • [9:25] Email #1 feedback.
    • [28:07] Why we need to stop including social links in emails.
    • [29:28] Email #2 feedback.
    • [34:18] the problem with having your emails all one image.
    • [38:45] Email #3 feedback.
    • [46:02] Email #4 feedback.
    • [50:04] The most powerful way to word your CTAs.
    • [51:05] Email #5 feedback.
    • Val Geisler on Twitter
    • Val’s site
    • Dave Gerhardt on Twitter
    • The Ecommerce Marketing Show Home
    ]]>     Your welcome emails are your chance to introduce your business and products to people who want to hear from you. And investing in an email that connects with new customers could be your secret to turning first time buyers into repeat customers who spend more and stay longer. Val shares:

    • What the sender name of your emails *has* to include.
    • The right way to use bold text.
    • The power of having a person connected to your brand.
    • Why you should use welcome emails to tell your founding story.

    Show Notes & Links:

    • [2:54] What a good welcome email looks like.
    • [5:20] Brands getting email right.
    • [9:25] Email #1 feedback.
    • [28:07] Why we need to stop including social links in emails.
    • [29:28] Email #2 feedback.
    • [34:18] the problem with having your emails all one image.
    • [38:45] Email #3 feedback.
    • [46:02] Email #4 feedback.
    • [50:04] The most powerful way to word your CTAs.
    • [51:05] Email #5 feedback.
    • Val Geisler on Twitter
    • Val’s site
    • Dave Gerhardt on Twitter
    • The Ecommerce Marketing Show Home
    ]]>     Mon, 18 May 2020 05:00:00 -0400 Privy Privy 3417 You probably don't remember very many welcome emails, do you? It's probably because they pretty much always look the same: generic messaging with a discount code. But we asked Val Geisler, CEO of Fix My Churn and self-proclaimed email geek, to spend 1 hour teaching us how to write a world-class welcome email. Val gave feedback on real welcome emails and offered valuable insights for any ecommerce brand looking to turn more of their new subscribers into repeat customers. You probably don't remember very many welcome emails, do you? It's probably because they pretty much always look the same: generic messaging with a discount code. But we asked Val Geisler, CEO of Fix My Churn and self-proclaimed email geek, to spend 1 hou shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales Yes     Bombas CMO Kate Huyett On Their Path To $100M In Sales 28 28 Bombas CMO Kate Huyett On Their Path To $100M In Sales full e958ea1a-7f0a-44c9-9a5e-5809e1b3f156 https://share.transistor.fm/s/53d34952 You might be surprised to learn that Kate used to be an investment banker at Goldman Sachs. Then she dove into the startup world and eventually found herself at Bombas. She's a performance marketing expert and shares a ton of valuable insights, like:

    • The best channels for learning with a really small budget.
    • The biggest mistake you can make with ad testing.
    • The simplest way to think about ROAS (return on ad spend).
    • What their best-performing Facebook ads look like.

    Show Notes & Links:

    • [0:51] What their team has changed since COVID-19.
    • [3:49] What their marketing team looks like. 
    • [7:57] The transition from Goldman Sachs to ecommerce.
    • [11:42] The early advertising bets they took that paid off.
    • [15:17] What is ROAS?
    • [20:08] How they breathe life into the brand with creative.
    • [25:00] The biggest changes she’s seen in the ecommerce space since 2014.
    • [28:57] The importance of having a mission.
    • Kate Huyett on Twitter
    • Bombas
    • Dave Gerhardt on Twitter
    • The Ecommerce Marketing Show Home
    ]]>     You might be surprised to learn that Kate used to be an investment banker at Goldman Sachs. Then she dove into the startup world and eventually found herself at Bombas. She's a performance marketing expert and shares a ton of valuable insights, like:

    • The best channels for learning with a really small budget.
    • The biggest mistake you can make with ad testing.
    • The simplest way to think about ROAS (return on ad spend).
    • What their best-performing Facebook ads look like.

    Show Notes & Links:

    • [0:51] What their team has changed since COVID-19.
    • [3:49] What their marketing team looks like. 
    • [7:57] The transition from Goldman Sachs to ecommerce.
    • [11:42] The early advertising bets they took that paid off.
    • [15:17] What is ROAS?
    • [20:08] How they breathe life into the brand with creative.
    • [25:00] The biggest changes she’s seen in the ecommerce space since 2014.
    • [28:57] The importance of having a mission.
    • Kate Huyett on Twitter
    • Bombas
    • Dave Gerhardt on Twitter
    • The Ecommerce Marketing Show Home
    ]]>     Fri, 15 May 2020 05:00:00 -0400 Privy Privy 1750 We’ve all heard of Bombas, right? Today, they have a $100M brand. But when they first started out, their marketing budget looked a little different. It might even be similar to what you’re working with. Kate Huyett was employee #2. So she’s been there from the very beginning. And now she’s the CMO of one of the hottest ecommerce brands. So we wanted to know what she's learned over the last 6 years. And she shared a lot of super valuable advice you can apply to your brand. We’ve all heard of Bombas, right? Today, they have a $100M brand. But when they first started out, their marketing budget looked a little different. It might even be similar to what you’re working with. Kate Huyett was employee #2. So she’s been there fro shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales Yes     Peloton’s Mind Blowing Growth, Hydrant’s Series A, Shoppable Pins, And Liquid Death’s Greatest Hates (Ecomm Nomms #2) 27 27 Peloton’s Mind Blowing Growth, Hydrant’s Series A, Shoppable Pins, And Liquid Death’s Greatest Hates (Ecomm Nomms #2) full 4f014097-d16b-4bac-a6ca-5f45295fea4b https://share.transistor.fm/s/f204d907 Show Notes & Links:

    ]]>     Show Notes & Links:

    ]]>     Wed, 13 May 2020 05:00:00 -0400 Privy Privy 1822 Now this is supposed to be a quick segment to get you up to speed on the latest ecommerce news...but things are blowing up a bit in DTC-land right now. So buckle up. Because life at home has Peloton posting insane growth numbers. Hydrant is keeping us all, er, hydrated. Pinterest and Shopify are offering merchants a new way to sell. And Liquid Death has the dumbest name ever for water. Oh yea, and they should probably fire their marketing guy. Now this is supposed to be a quick segment to get you up to speed on the latest ecommerce news...but things are blowing up a bit in DTC-land right now. So buckle up. Because life at home has Peloton posting insane growth numbers. Hydrant is keeping us all shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales Yes     How To Write Emails That Make People Want To Buy [Masterclass 6] 26 26 How To Write Emails That Make People Want To Buy [Masterclass 6] full 1f710d96-93c7-4ccc-8a53-8033771445f6 https://share.transistor.fm/s/c998fff0 Ryan's most-recent company is superbar brand, Rewind. He built it to solve his own health problems, so he has a real connection with the product. Which is part of the reason his emails feel so authentic. But everyone has a story to share. Most brands just don't usually tap into them outside of their 'About' page. So he shares:

    • The shift you have to make to get better at copywriting.
    • The power of getting personal with your messaging
    • Why you need to think of yourself as a superhero when you’re writing emails.
    • How to double your email revenue.

    Show Notes & Links:

    • [3:59] What makes a good email?
    • [6:05] Email #1 feedback.
    • [8:01] Why you need to be careful about the number of CTAs in your emails.
    • [11:07] Why you shouldn’t be using generic photos. 
    • [15:24] Email #2 feedback.
    • [18:57] How to send emails that make sense to both your superfans and newer folks.
    • [28:55] Email #3 feedback.
    • [29:40] The benefits of using short, choppy copy.
    • [34:41] Email #4 feedback.
    • [37:23] Email #5 feedback.
    • [40:35] Email #6 feedback.
    • [43:34] How to pique people’s interest with a subject line.
    • [45:16] How to sell a nonessential item in the middle of a pandemic.
    • [47:03] How to write an email for your new subscribers.
    • [48:49] How often Ryan sends emails to his customers.
    • Ryan Lee
    • Rewind
    • Rewind Facebook Group
    • Dave Gerhardt on Twitter
    • The Ecommerce Marketing Show Home
    ]]>     Ryan's most-recent company is superbar brand, Rewind. He built it to solve his own health problems, so he has a real connection with the product. Which is part of the reason his emails feel so authentic. But everyone has a story to share. Most brands just don't usually tap into them outside of their 'About' page. So he shares:

    • The shift you have to make to get better at copywriting.
    • The power of getting personal with your messaging
    • Why you need to think of yourself as a superhero when you’re writing emails.
    • How to double your email revenue.

    Show Notes & Links:

    • [3:59] What makes a good email?
    • [6:05] Email #1 feedback.
    • [8:01] Why you need to be careful about the number of CTAs in your emails.
    • [11:07] Why you shouldn’t be using generic photos. 
    • [15:24] Email #2 feedback.
    • [18:57] How to send emails that make sense to both your superfans and newer folks.
    • [28:55] Email #3 feedback.
    • [29:40] The benefits of using short, choppy copy.
    • [34:41] Email #4 feedback.
    • [37:23] Email #5 feedback.
    • [40:35] Email #6 feedback.
    • [43:34] How to pique people’s interest with a subject line.
    • [45:16] How to sell a nonessential item in the middle of a pandemic.
    • [47:03] How to write an email for your new subscribers.
    • [48:49] How often Ryan sends emails to his customers.
    • Ryan Lee
    • Rewind
    • Rewind Facebook Group
    • Dave Gerhardt on Twitter
    • The Ecommerce Marketing Show Home
    ]]>     Mon, 11 May 2020 05:00:00 -0400 Privy Privy 2977 Over the years, Ryan Lee has created a handful of ecommerce businesses that have generated seven figures a month in revenue. In that time, he has absolutely mastered email. While most brands focus entirely on the product, Ryan’s main goal is to make business more personal by building a connection that goes way beyond just the product. So he hosted this email teardown masterclass. And gave actionable advice any brand can use to make more money with email. Over the years, Ryan Lee has created a handful of ecommerce businesses that have generated seven figures a month in revenue. In that time, he has absolutely mastered email. While most brands focus entirely on the product, Ryan’s main goal is to make busin shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales Yes     Scaling From $100M To $1B In Revenue With Babak Azad 25 25 Scaling From $100M To $1B In Revenue With Babak Azad full 6e24dafc-4d26-49d2-85e5-cce4775b2cc4 https://share.transistor.fm/s/8400f2b4 The brands Babak has worked with have seen some pretty incredible results. He decreased CPA for NOBULL by 20%. Helped Butcher Box make an additional $1M+ in revenue each month. And netted Athletic Greens $300K in 12 months. Not bad, huh? He shares: 

    • Why marketing should be a part of your product development.
    • Why you need 2 offers and 2 channels to scale.
    • How they turned an iPhone video into ad creative in a week and a half.
    • Why being on Amazon is a no-brainer.

    Show Notes & Links:

    • [4:22] How he went from the analytics side of the business to marketing.
    • [6:41] How the Beachbody team thinks about creative.
    • [7:51] How they’re keeping product and marketing aligned at GoodRx
    • [9:23] Why you need to lean in hard on the channels where you’re seeing success.
    • [11:43] Should you focus on channels one at a time? 
    • [13:28] Why you should be calling your customers more frequently.
    • [16:34] Direct response marketing lessons.
    • [22:24] How he thinks about hiring.
    • [27:40] When you should start measuring brand awareness.
    • [33:57] How to take an iphone video to TV and streaming.
    • [38:30] The reason brands should be on Amazon.
    • Babak Azad on Twitter
    • Babak’s site
    • GoodRx
    • Dave Gerhardt on Twitter
    • The Ecommerce Marketing Show Home
    ]]>     The brands Babak has worked with have seen some pretty incredible results. He decreased CPA for NOBULL by 20%. Helped Butcher Box make an additional $1M+ in revenue each month. And netted Athletic Greens $300K in 12 months. Not bad, huh? He shares: 

    • Why marketing should be a part of your product development.
    • Why you need 2 offers and 2 channels to scale.
    • How they turned an iPhone video into ad creative in a week and a half.
    • Why being on Amazon is a no-brainer.

    Show Notes & Links:

    • [4:22] How he went from the analytics side of the business to marketing.
    • [6:41] How the Beachbody team thinks about creative.
    • [7:51] How they’re keeping product and marketing aligned at GoodRx
    • [9:23] Why you need to lean in hard on the channels where you’re seeing success.
    • [11:43] Should you focus on channels one at a time? 
    • [13:28] Why you should be calling your customers more frequently.
    • [16:34] Direct response marketing lessons.
    • [22:24] How he thinks about hiring.
    • [27:40] When you should start measuring brand awareness.
    • [33:57] How to take an iphone video to TV and streaming.
    • [38:30] The reason brands should be on Amazon.
    • Babak Azad on Twitter
    • Babak’s site
    • GoodRx
    • Dave Gerhardt on Twitter
    • The Ecommerce Marketing Show Home
    ]]>     Fri, 08 May 2020 05:00:00 -0400 Privy Privy 2572 Babak Azad is a direct marketing legend. He's spent north of $700 million on ads in his career and worked with brands like NOBULL, Butcher Box and Athletic Greens, just to name a few. But he got his big break at Beachbody – the makers of P90X, Insanity and Shakeology. He joined at $100 million in revenue and left as they surpassed $1 billion. Today, he's the CMO of GoodRx. So we wanted to pick his brain about what he’s been up to there and what he learned along the way. Babak Azad is a direct marketing legend. He's spent north of $700 million on ads in his career and worked with brands like NOBULL, Butcher Box and Athletic Greens, just to name a few. But he got his big break at Beachbody – the makers of P90X, Insanity an shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales Yes     How Ecommerce Brands Can Manage Their Supply Chain And Provide An Amazon-Level Experience During Covid-19 [Masterclass 5] 24 24 How Ecommerce Brands Can Manage Their Supply Chain And Provide An Amazon-Level Experience During Covid-19 [Masterclass 5] full 602988f4-9279-4f70-8194-a876b5af5e1c https://share.transistor.fm/s/2b8a0a8f We got a lot of questions about how to manage your supply chain and keep your business running through and beyond the current crisis. And Casey was the perfect person to shed some light on the subject. He shares: 

    • How to keep people buying even if you have delays.
    • What the Amazon shift means for smaller ecommerce brands.
    • Why you should be sourcing locally as much as possible.
    • The importance of entertainment in your marketing strategy.

    Show Notes & Links:

    ]]>     We got a lot of questions about how to manage your supply chain and keep your business running through and beyond the current crisis. And Casey was the perfect person to shed some light on the subject. He shares: 

    • How to keep people buying even if you have delays.
    • What the Amazon shift means for smaller ecommerce brands.
    • Why you should be sourcing locally as much as possible.
    • The importance of entertainment in your marketing strategy.

    Show Notes & Links:

    ]]>     Thu, 07 May 2020 05:00:00 -0400 Privy Privy 1587 It’s not a secret. Amazon’s shipping isn’t the same as it was just a couple months ago. So many consumers are turning to smaller ecommerce brands for the essentials, a huge opportunity for these brands to see serious growth. But they need to be prepared to meet the growing demand. So we brought ShipBob's Casey Armstrong back to do a deeper dive into the shipping and fulfillment space. It’s not a secret. Amazon’s shipping isn’t the same as it was just a couple months ago. So many consumers are turning to smaller ecommerce brands for the essentials, a huge opportunity for these brands to see serious growth. But they need to be prepared t shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales Yes     Shopify’s Shop Launch, Allbirds Running Shoes, And Why Now Is The Perfect Time To Start Texting Your Customers (Ecomm Nomms #1) 23 23 Shopify’s Shop Launch, Allbirds Running Shoes, And Why Now Is The Perfect Time To Start Texting Your Customers (Ecomm Nomms #1) full 3db5afcd-fcf6-4760-a706-c52ffe5597a2 https://share.transistor.fm/s/798f24c8 In terms of a debut episode, we probably couldn't haven't have timed it any better. Shopify launched Shop last week, Allbirds has a running shoe and it's seriously the most perfect time to start texting your customers. So Kristen shares:

    • What the DTC community has to say about the launch of Shopify’s Shop.
    • Why now is the perfect time to start texting your customers.
    • The brands that are getting text right.
    • Who Allbirds is targeting with their new running shoes.

    Show Notes & Links:

    ]]>     In terms of a debut episode, we probably couldn't haven't have timed it any better. Shopify launched Shop last week, Allbirds has a running shoe and it's seriously the most perfect time to start texting your customers. So Kristen shares:

    • What the DTC community has to say about the launch of Shopify’s Shop.
    • Why now is the perfect time to start texting your customers.
    • The brands that are getting text right.
    • Who Allbirds is targeting with their new running shoes.

    Show Notes & Links:

    ]]>     Wed, 06 May 2020 05:00:00 -0400 Privy Privy 1094 Welcome to the latest segment of show, Ecomm Noms, with Kristen LaFrance. Kristen is the Mayor of DTC Twitter, host of the Playing for Keeps podcast, expert on all things ecommerce and all around total rockstar. So who better to bring us up to speed on the world of ecommerce every week, right? Every Wednesday she'll be sharing what's new in a quick, 15-20 minute episode. Get ready. Welcome to the latest segment of show, Ecomm Noms, with Kristen LaFrance. Kristen is the Mayor of DTC Twitter, host of the Playing for Keeps podcast, expert on all things ecommerce and all around total rockstar. So who better to bring us up to speed on th shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales Yes     Nik Sharma’s Playbook For Launching A DTC Brand 22 22 Nik Sharma’s Playbook For Launching A DTC Brand full e5787c9e-c77e-45f2-9464-88179d6d0313 https://share.transistor.fm/s/414e0d04 Nik's team recently launched a new brand, JUDY, with the endorsement of none other than Kim Kardashian. Let’s face it. The man knows how to make a splash with a launch. He shares:

    • How he tests brand ideas.
    • How he went from working on social media strategies for celebrities to building a brand for himself around DTC as a 23-year-old.
    • The 4 channels every brand needs to focus on.
    • His favorite brands for everything from website design to social media.

    Show Notes & Links:

    ]]>     Nik's team recently launched a new brand, JUDY, with the endorsement of none other than Kim Kardashian. Let’s face it. The man knows how to make a splash with a launch. He shares:

    • How he tests brand ideas.
    • How he went from working on social media strategies for celebrities to building a brand for himself around DTC as a 23-year-old.
    • The 4 channels every brand needs to focus on.
    • His favorite brands for everything from website design to social media.

    Show Notes & Links:

    ]]>     Fri, 01 May 2020 05:00:00 -0400 Privy Privy 2546 Nik Sharma is known as 'the DTC guy.' He's worked with some incredible names in the industry – Haus, Brightland and Cha Cha Matcha, to name a few. And he's only 23. But the fist thing he always advises new brands do? Test the waters before launch. Here's his playbook for launching ultra-successful brands. Pssst...you could use it for new product launches too. Nik Sharma is known as 'the DTC guy.' He's worked with some incredible names in the industry – Haus, Brightland and Cha Cha Matcha, to name a few. And he's only 23. But the fist thing he always advises new brands do? Test the waters before launch. Here's shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales Yes     What Shopify Merchants Need To Build A Thriving Online Business In 2020 (with Kurt Elster) [Masterclass 4] 21 21 What Shopify Merchants Need To Build A Thriving Online Business In 2020 (with Kurt Elster) [Masterclass 4] full 8c6559c2-3b89-44a0-9141-e7d066a74ece https://share.transistor.fm/s/7cc9c1bd Kurt has been helping brands grow their Shopify stores with close to 300 episodes of his podcast. So why better to shed light on what store owners need to do to build a thriving business (even during a pandemic)? Kurt shares:

    • What to do if people aren’t buying your product right now.
    • How to get your content strategy off the ground and build an audience.
    • Why you need to get people to a collection or a product page ASAP.
    • The offers he’s seen work best in the last 6 weeks.

    Show Notes & Links:

    • [3:08] What to do if people aren’t buying your product right now. 
    • [9:00] How to keep sales coming after COVID-19 if you’ve seen a spike in sales.
    • [12:30] How to get user generated content/social proof.
    • [13:53] Biggest mistake brands are making right now.
    • [15:49] What to do if you’ve seen an increase in traffic but people aren’t converting.
    • [17:34] The trends Kurt has been seeing.
    • [19:04] Will this pandemic change our buying behavior for the long term?
    • [22:19] Advice for selling on Shopify for the first time.
    • [24:46] The best offer to run right now.
    • [32:44] Kurt’s favorite Shopify sites.
    • [43:15] How to promote an offer that benefits healthcare workers without coming across in a negative light.
    • Watch Kurt’s Masterclass
    • Kurt’s Podcast
    • Kurt’s site
    • Kurt Elster on Twitter
    • Dave Gerhardt on Twitter
    • The Ecommerce Marketing Show Home
    • Masterclass Home
    ]]>     Kurt has been helping brands grow their Shopify stores with close to 300 episodes of his podcast. So why better to shed light on what store owners need to do to build a thriving business (even during a pandemic)? Kurt shares:

    • What to do if people aren’t buying your product right now.
    • How to get your content strategy off the ground and build an audience.
    • Why you need to get people to a collection or a product page ASAP.
    • The offers he’s seen work best in the last 6 weeks.

    Show Notes & Links:

    • [3:08] What to do if people aren’t buying your product right now. 
    • [9:00] How to keep sales coming after COVID-19 if you’ve seen a spike in sales.
    • [12:30] How to get user generated content/social proof.
    • [13:53] Biggest mistake brands are making right now.
    • [15:49] What to do if you’ve seen an increase in traffic but people aren’t converting.
    • [17:34] The trends Kurt has been seeing.
    • [19:04] Will this pandemic change our buying behavior for the long term?
    • [22:19] Advice for selling on Shopify for the first time.
    • [24:46] The best offer to run right now.
    • [32:44] Kurt’s favorite Shopify sites.
    • [43:15] How to promote an offer that benefits healthcare workers without coming across in a negative light.
    • Watch Kurt’s Masterclass
    • Kurt’s Podcast
    • Kurt’s site
    • Kurt Elster on Twitter
    • Dave Gerhardt on Twitter
    • The Ecommerce Marketing Show Home
    • Masterclass Home
    ]]>     Wed, 29 Apr 2020 05:00:00 -0400 Privy Privy 3000 If you have a Shopify store, growth is top of mind. And over the last few weeks, growth has taken on a whole new meaning. So we asked Kurt Elster, Shopify Expert and host of the ultra-popular Unofficial Shopify Podcast, to come back to share his wisdom. And more than 200 entrepreneurs just like you reached out with questions for him. So whether your brand is thriving or you're trying to find a way to jumpstart growth, Kurt has some tips for you. If you have a Shopify store, growth is top of mind. And over the last few weeks, growth has taken on a whole new meaning. So we asked Kurt Elster, Shopify Expert and host of the ultra-popular Unofficial Shopify Podcast, to come back to share his wisdom. A shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales Yes     How To Consistently Get 40% Open Rates (And The Power of Influencers) with Melanie Balke 20 20 How To Consistently Get 40% Open Rates (And The Power of Influencers) with Melanie Balke full c43486ef-91a3-402d-ad5a-5a3eaef85951 https://share.transistor.fm/s/0e3c5a46 Melanie's background is in email marketing and advertising. She's worked with skincare brands to food brands to clothing brands. On this episode she shares:

    • Her playbook for working with influencers.
    • Why you should be shooting for 40% open rates with your emails.
    • How to use email and text messaging together.
    • How to calculate what you should be spending on ads.

    Show Notes & Links:

    • [2:04] The biggest mistakes she sees ecommerce marketers making.
    • [7:45] Tips for getting amazing content for social.
    • [10:03] How to find influencers.
    • [12:40] How to pitch influencers.
    • [13:55] Why a 40% open rate is Melanie’s target for every email she sends.
    • [19:40] The best way to use text messages.
    • [26:27] How to start with segmentation.
    • [28:06] Knowing what to spend on ads.
    • [31:56] Why your creative is the most important aspect of your ads.
    • [34:18] How to test creative before putting any budget behind it.
    • Melanie Balke’s site
    • Melanie Balke on Twitter
    • Dave Gerhardt on Twitter
    • The Ecommerce Marketing Show Home
    ]]>     Melanie's background is in email marketing and advertising. She's worked with skincare brands to food brands to clothing brands. On this episode she shares:

    • Her playbook for working with influencers.
    • Why you should be shooting for 40% open rates with your emails.
    • How to use email and text messaging together.
    • How to calculate what you should be spending on ads.

    Show Notes & Links:

    • [2:04] The biggest mistakes she sees ecommerce marketers making.
    • [7:45] Tips for getting amazing content for social.
    • [10:03] How to find influencers.
    • [12:40] How to pitch influencers.
    • [13:55] Why a 40% open rate is Melanie’s target for every email she sends.
    • [19:40] The best way to use text messages.
    • [26:27] How to start with segmentation.
    • [28:06] Knowing what to spend on ads.
    • [31:56] Why your creative is the most important aspect of your ads.
    • [34:18] How to test creative before putting any budget behind it.
    • Melanie Balke’s site
    • Melanie Balke on Twitter
    • Dave Gerhardt on Twitter
    • The Ecommerce Marketing Show Home
    ]]>     Fri, 24 Apr 2020 05:00:00 -0400 Privy Privy 2279 Most marketers are happy with open rates between 18-20%. But for Melanie Balke, a marketing consultant who specializes in ecommerce, open rates any lower than 40% means there’s a huge opportunity. One that starts with segmentation. So she shares her process for getting started with segmentation. And breaks down her playbook for working with influencers. Most marketers are happy with open rates between 18-20%. But for Melanie Balke, a marketing consultant who specializes in ecommerce, open rates any lower than 40% means there’s a huge opportunity. One that starts with segmentation. So she shares her proce shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales Yes     How Ecommerce Brands Can Drive Record Sales During An Economic Downturn [Masterclass 3] 19 19 How Ecommerce Brands Can Drive Record Sales During An Economic Downturn [Masterclass 3] full 321057e1-7aa2-4a52-afb1-ac5d7eedb00c https://share.transistor.fm/s/25a056c4 On top of they're navigating a global pandemic, Chris shares:

    • The factors that have contributed to their insane growth.
    • His playbook for starting a new ecommerce business.
    • Why they’ve never spent more than $1k on an ad.
    • Tips for capturing 1,000 new emails every day. 

    Show Notes & Links:

    ]]>     On top of they're navigating a global pandemic, Chris shares:

    • The factors that have contributed to their insane growth.
    • His playbook for starting a new ecommerce business.
    • Why they’ve never spent more than $1k on an ad.
    • Tips for capturing 1,000 new emails every day. 

    Show Notes & Links:

    ]]>     Tue, 21 Apr 2020 05:00:00 -0400 Privy Privy 2978 CROSSNET is one of those brands you wouldn't exactly expect to be doing well right now. But they went from selling 75-100 games a day to selling 400–500 a day for the last 60 days straight. So what's the secret to their success? Chris Meade, Co-founder of CROSSNET, explains how they've adapted their marketing strategy and budget to meet the new changing reality to see a 500% increase in sales. CROSSNET is one of those brands you wouldn't exactly expect to be doing well right now. But they went from selling 75-100 games a day to selling 400–500 a day for the last 60 days straight. So what's the secret to their success? Chris Meade, Co-founder of shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales Yes     Shipping During COVID-19 (with ShipBob CMO Casey Armstrong) 18 18 Shipping During COVID-19 (with ShipBob CMO Casey Armstrong) full b0704ede-e8e6-44ca-934c-1ebab1cc3f42 https://share.transistor.fm/s/0cd4a927 While we're living in tough times right now, the future has never looked brighter for ecommerce brands. Casey shares:

    • The most surprising industry they’ve seen a surge in recently.
    • Why they’re still shipping non-essentials. 
    • The right time to think about outsourcing your fulfillment.
    • How Organic Olivia and Supply have shifted their approach in creative ways.

    Show Notes & Links:

    ]]>     While we're living in tough times right now, the future has never looked brighter for ecommerce brands. Casey shares:

    • The most surprising industry they’ve seen a surge in recently.
    • Why they’re still shipping non-essentials. 
    • The right time to think about outsourcing your fulfillment.
    • How Organic Olivia and Supply have shifted their approach in creative ways.

    Show Notes & Links:

    ]]>     Fri, 17 Apr 2020 05:00:00 -0400 Privy Privy 2146 Outside of Black Friday/Cyber Monday, the ShipBob team had the most shipments in a seven day period ever in March. Demand for their shipping and fulfillment services for DTC brands has never been greater. So if anyone has a pulse on what the world of ecommerce looks like right now, it's them. That’s exactly what their CMO, Casey Armstrong, shares on this episode. Outside of Black Friday/Cyber Monday, the ShipBob team had the most shipments in a seven day period ever in March. Demand for their shipping and fulfillment services for DTC brands has never been greater. So if anyone has a pulse on what the world of ecom shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales Yes     How to Create a Profitable Social Advertising Strategy with Snapchat [Masterclass 2] 17 17 How to Create a Profitable Social Advertising Strategy with Snapchat [Masterclass 2] full 2f9fee2b-6953-4cf2-8dae-017535227a1f https://share.transistor.fm/s/7cc040fd With Snapchat (or any ads, for that matter), the name of the game is testing creative. In 2019, the fastest growing advertisers tested 11x more creative than their less successful peers, which contributed to 3x more revenue growth. So Savannah shares:

    • Her process for finding winning creatives.
    • A step by-step-guide to launch your first Snapchat campaign.
    • Why now is the perfect time to get started with Snapchat.
    • How to think about ad spend across different channels.

    Show Notes & Links:

    • [2:48] What Savannah has seen using Snapchat with her clients for the last year.
    • [6:50] The kinds of Snapchat ads.
    • [10:31] Why creative testing is the most important variable.
    • [18:03] How to get started.
    • [33:20] Audiences on Snapchat.
    • [36:55] Should you still be advertising right now?
    • [44:55] How to handle messaging around shipping delays.
    • [47:02] How to know what to spend on advertising if you’re just getting started.
    • [48:46] Savannah’s rule of thumb for what to spend on every ad variation.
    • [53:45] Savannah’s framework for spend across different channels.
    • $1000 Snapchat Ad Credit 👻
    • The Social Savannah
    • Savannah Sanchez on Twitter
    • Dave Gerhardt on Twitter
    • The Ecommerce Marketing Show Home
    ]]>     With Snapchat (or any ads, for that matter), the name of the game is testing creative. In 2019, the fastest growing advertisers tested 11x more creative than their less successful peers, which contributed to 3x more revenue growth. So Savannah shares:

    • Her process for finding winning creatives.
    • A step by-step-guide to launch your first Snapchat campaign.
    • Why now is the perfect time to get started with Snapchat.
    • How to think about ad spend across different channels.

    Show Notes & Links:

    • [2:48] What Savannah has seen using Snapchat with her clients for the last year.
    • [6:50] The kinds of Snapchat ads.
    • [10:31] Why creative testing is the most important variable.
    • [18:03] How to get started.
    • [33:20] Audiences on Snapchat.
    • [36:55] Should you still be advertising right now?
    • [44:55] How to handle messaging around shipping delays.
    • [47:02] How to know what to spend on advertising if you’re just getting started.
    • [48:46] Savannah’s rule of thumb for what to spend on every ad variation.
    • [53:45] Savannah’s framework for spend across different channels.
    • $1000 Snapchat Ad Credit 👻
    • The Social Savannah
    • Savannah Sanchez on Twitter
    • Dave Gerhardt on Twitter
    • The Ecommerce Marketing Show Home
    ]]>     Tue, 14 Apr 2020 05:00:00 -0400 Privy Privy 3384 Now is the perfect time to consider adding Snapchat to your advertising repertoire. With everyone at home, usage has skyrocketed and it's really inexpensive. Not to mention there are 18 million daily active users – so there's huge opportunity to be had. That's exactly what Savannah Sanchez, an ecommerce advertising expert, has seen with her clients. So she's diving into the nitty gritty and walking us through exactly how to get started. Now is the perfect time to consider adding Snapchat to your advertising repertoire. With everyone at home, usage has skyrocketed and it's really inexpensive. Not to mention there are 18 million daily active users – so there's huge opportunity to be had. T shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales Yes     Why You Need "Owned" Channels Now More Than Ever (with Jeremy Horowitz) 16 16 Why You Need "Owned" Channels Now More Than Ever (with Jeremy Horowitz) full e09b4d45-bfe1-40c7-8c43-9ef9d581f0d4 https://share.transistor.fm/s/ce68c9ec Jeremy specializes in helping growing ecommerce brands connect with their customers and drive sales using owned channels like text and email. On this episode, he shares:

    • Why owned channels are so important right now.
    • How to build hype ahead of a product launch.
    • How to use lead magnets right now if people aren’t buying.
    • His playbook for text message marketing.

    Show Notes & Links:

    ]]>     Jeremy specializes in helping growing ecommerce brands connect with their customers and drive sales using owned channels like text and email. On this episode, he shares:

    • Why owned channels are so important right now.
    • How to build hype ahead of a product launch.
    • How to use lead magnets right now if people aren’t buying.
    • His playbook for text message marketing.

    Show Notes & Links:

    ]]>     Fri, 10 Apr 2020 05:00:00 -0400 Privy Privy 2651 It’s never been more important to have channels you fully own, like email and text lists. Jeremy Horowitz of Messenger Mastermind, the agency and the podcast, knows this better than anyone. So we had him on the show to share some of his secrets about how to get text message marketing right. And the channel he's most excited about to try out next. It’s never been more important to have channels you fully own, like email and text lists. Jeremy Horowitz of Messenger Mastermind, the agency and the podcast, knows this better than anyone. So we had him on the show to share some of his secrets about how shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales Yes     What Ecommerce Brands Need To Survive And Thrive In The Months Ahead [Masterclass 1] 15 15 What Ecommerce Brands Need To Survive And Thrive In The Months Ahead [Masterclass 1] full 1a7f4654-229d-461d-9f71-f2cc9b8c752d https://share.transistor.fm/s/d6326efa Ahead of this Masterclass, we got more than 250 questions from entrepreneurs just like you. Then we boiled them down to a handful of the most-asked, and Dave and Ben went to town for 60 minutes, answering as many as possible. They break down:

    • The channels that deserve the most attention today.
    • How to address COVID-19 as marketers.
    • The difference between offers that benefit you and those that benefit your customers.
    • Why content can help you grow your email list right now.

    Show Notes & Links:

    • [2:11] Which channels should you be prioritizing right now? 
    • [9:08] How should you be handling messaging right now?
    • [12:32] How do you create offers that don’t come across as ambulance chasing?
    • [17:10] Growing your email list right now.
    • [23:24] How to position your brand if you’re pivoting to make essential products right now.
    • [24:35] Dave’s 1-minute launch plan.
    • [27:43] How can you increase conversion right now?
    • [31:36] The art of a strong welcome offer.
    • [38:22] Is discounting a good idea right now?
    • The Ecommerce Marketing Show Home
    • ShopSmallEcomm.com
    • Ben Jabbawy on Twitter
    • Dave Gerhardt on Twitter
    ]]>     Ahead of this Masterclass, we got more than 250 questions from entrepreneurs just like you. Then we boiled them down to a handful of the most-asked, and Dave and Ben went to town for 60 minutes, answering as many as possible. They break down:

    • The channels that deserve the most attention today.
    • How to address COVID-19 as marketers.
    • The difference between offers that benefit you and those that benefit your customers.
    • Why content can help you grow your email list right now.

    Show Notes & Links:

    • [2:11] Which channels should you be prioritizing right now? 
    • [9:08] How should you be handling messaging right now?
    • [12:32] How do you create offers that don’t come across as ambulance chasing?
    • [17:10] Growing your email list right now.
    • [23:24] How to position your brand if you’re pivoting to make essential products right now.
    • [24:35] Dave’s 1-minute launch plan.
    • [27:43] How can you increase conversion right now?
    • [31:36] The art of a strong welcome offer.
    • [38:22] Is discounting a good idea right now?
    • The Ecommerce Marketing Show Home
    • ShopSmallEcomm.com
    • Ben Jabbawy on Twitter
    • Dave Gerhardt on Twitter
    ]]>     Tue, 07 Apr 2020 05:00:00 -0400 Privy Privy 2933 Welcome to the newest addition of The Ecommerce Marketing Show: Masterclasses. Every week we host a masterclass with ecommerce brands and experts to bring you helpful advice for running your small and growing ecommerce business. Starting today, we'll be publishing the recordings every week. We're kicking things off with Ben Jabbawy, Privy Founder & CEO, about surviving in times like these. Welcome to the newest addition of The Ecommerce Marketing Show: Masterclasses. Every week we host a masterclass with ecommerce brands and experts to bring you helpful advice for running your small and growing ecommerce business. Starting today, we'll be p shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales Yes     How To Bounce Back From This Downturn (with The Good's Jon MacDonald) 14 14 How To Bounce Back From This Downturn (with The Good's Jon MacDonald) full e3736e80-23cf-4545-bec6-7a33d84b989b https://share.transistor.fm/s/dbfedd4c The Good is a conversion rate optimization firm that's obsessed with turning more visitors into buyers. Jon shares:

    • The state of ecommerce amidst the COVID-19 pandemic.
    • What to focus on if you can’t spend $ to acquire new customers right now.
    • Quick wins for ecommerce brands to focus on.
    • Why channels you own are king.

    Show Notes & Links:

    • [8:29] How to convert the traffic you’re already getting as quickly as possible.
    • [10:16] How to think about messaging right now.
    • [13:43] The right way to think about discounting.
    • [16:28] Why you should focus on your highest value customers.
    • [17:47] How to ensure your highest-margin product pages have the highest conversion rate.
    • [18:48] The marketing channels that are recession-proof.
    • [24:34] How to do customer research right now.
    • [26:15] Why you should never delete out of stock pages.
    • The Ecommerce Marketing Show Home
    • The Good’s State of Ecommerce Report
    • Jon MacDonald on Twitter
    • Dave Gerhardt on Twitter
    ]]>     The Good is a conversion rate optimization firm that's obsessed with turning more visitors into buyers. Jon shares:

    • The state of ecommerce amidst the COVID-19 pandemic.
    • What to focus on if you can’t spend $ to acquire new customers right now.
    • Quick wins for ecommerce brands to focus on.
    • Why channels you own are king.

    Show Notes & Links:

    • [8:29] How to convert the traffic you’re already getting as quickly as possible.
    • [10:16] How to think about messaging right now.
    • [13:43] The right way to think about discounting.
    • [16:28] Why you should focus on your highest value customers.
    • [17:47] How to ensure your highest-margin product pages have the highest conversion rate.
    • [18:48] The marketing channels that are recession-proof.
    • [24:34] How to do customer research right now.
    • [26:15] Why you should never delete out of stock pages.
    • The Ecommerce Marketing Show Home
    • The Good’s State of Ecommerce Report
    • Jon MacDonald on Twitter
    • Dave Gerhardt on Twitter
    ]]>     Fri, 03 Apr 2020 05:00:00 -0400 Privy Privy 1989 There's never been a better time to optimize conversion on your website. How can you convert more of the traffic you're already getting? We asked The Good's Founder, Jon MacDonald, for some quick wins to help you get there and why channels you own are so important right now. There's never been a better time to optimize conversion on your website. How can you convert more of the traffic you're already getting? We asked The Good's Founder, Jon MacDonald, for some quick wins to help you get there and why channels you own are so shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales Yes     Why Creativity Is The Key To Successful Advertising (with Savannah Sanchez) 13 13 Why Creativity Is The Key To Successful Advertising (with Savannah Sanchez) full f9f4d4fa-b55d-4028-9eb6-e1fcd3198a41 https://share.transistor.fm/s/38f4b2d5 Last year, Savannah managed over $10 million in Facebook, Snapchat, and Google ad spend, so she seriously knows her stuff. On this episode, she shares:

    • Why testing your creative matters more than your targeting.
    • How to think about what your budget should be.
    • How to get testimonials from your customers.
    • How to manage your ads during a time of crisis.

    Show Notes & Links:

    • [4:21] Why you don’t need to be an ad guru to get started.
    • [6:06] What should your ad budget look like?
    • [7:32] Why Snapchat and Instagram are such great channels.
    • [10:06] Why content that looks native to the platform is so important.
    • [11:24] How to narrow in on the ads that are working best.
    • [13:16] The biggest mistake brands make when it comes to creating ads.
    • [14:33] How to get ad creative if you’re not comfortable in front of the camera.
    • [24:15] What’s happening across your accounts due to COVID-19?
    • [26:55] What to do if you’re not selling an essential product like hand sanitizer, toilet paper, etc.
    • [29:52] The two things to keep an eye on right now.
    • [31:30] How to keep your ads relevant and compassionate.
    • [33:10] How not to run an ad right now.
    • The Ecommerce Marketing Show Home
    • ShopSmallEcomm.com
    • Savannah’s site: The Social Savannah
    • Facebook Ads Creatives Only Facebook Group
    • Savannah Sanchez on Twitter
    • Dave Gerhardt on Twitter
    ]]>     Last year, Savannah managed over $10 million in Facebook, Snapchat, and Google ad spend, so she seriously knows her stuff. On this episode, she shares:

    • Why testing your creative matters more than your targeting.
    • How to think about what your budget should be.
    • How to get testimonials from your customers.
    • How to manage your ads during a time of crisis.

    Show Notes & Links:

    • [4:21] Why you don’t need to be an ad guru to get started.
    • [6:06] What should your ad budget look like?
    • [7:32] Why Snapchat and Instagram are such great channels.
    • [10:06] Why content that looks native to the platform is so important.
    • [11:24] How to narrow in on the ads that are working best.
    • [13:16] The biggest mistake brands make when it comes to creating ads.
    • [14:33] How to get ad creative if you’re not comfortable in front of the camera.
    • [24:15] What’s happening across your accounts due to COVID-19?
    • [26:55] What to do if you’re not selling an essential product like hand sanitizer, toilet paper, etc.
    • [29:52] The two things to keep an eye on right now.
    • [31:30] How to keep your ads relevant and compassionate.
    • [33:10] How not to run an ad right now.
    • The Ecommerce Marketing Show Home
    • ShopSmallEcomm.com
    • Savannah’s site: The Social Savannah
    • Facebook Ads Creatives Only Facebook Group
    • Savannah Sanchez on Twitter
    • Dave Gerhardt on Twitter
    ]]>     Mon, 30 Mar 2020 05:00:00 -0400 Privy Privy 2126 To run successful ad campaigns in the past, you pretty much had to be an expert. But as platforms have continued to lower the barriers to entry and make it easier for anyone to get involved, the creative has become more important than ever. So we wanted to hear from Savannah Sanchez, an ecommerce advertising expert, about nailing your ad creative and how to manage in the middle of a crisis. To run successful ad campaigns in the past, you pretty much had to be an expert. But as platforms have continued to lower the barriers to entry and make it easier for anyone to get involved, the creative has become more important than ever. So we wanted t shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales Yes     Weathering The Storm: Why Empathy Is More Important Than Ever For Ecommerce Brands (with Privy CEO Ben Jabbawy) 12 12 Weathering The Storm: Why Empathy Is More Important Than Ever For Ecommerce Brands (with Privy CEO Ben Jabbawy) full b35442cc-b716-4465-92d2-012a7d5d98e9 https://share.transistor.fm/s/b2c8982e As Founder & CEO of Privy, Ben is having to make the same decisions so many ecommerce founders are dealing with right now. Is it ok to be selling? What actually matters? He shares:

    • Why now is the perfect time to invest in building your audience.
    • Why founders shouldn’t be concerned about reforecasting right now.
    • The importance of being human in trying times.
    • The channel to lean on today.

    Show Notes & Links

    • [2:43] Why you need to be prepared to make quick decisions.
    • [4:27] Why marketers should focus on building an audience.
    • [5:33] Why your annual goals should be the last thing on your mind right now.
    • [7:08] The opportunity a lot of brands are missing out on.
    • [8:44] A brand that got it right: Levi’s.
    • [10:07] Why email should be a high priority.
    • [11:59] Is it OK to be selling right now?
    • [13:25] What’s the right paid strategy?
    • [21:23] Ben’s advice for other ecommerce founders.
    • The Ecommerce Marketing Show Home
    • ShopSmallEcomm.com
    • Ben Jabbawy on Twitter
    • Dave Gerhardt on Twitter
    ]]>     As Founder & CEO of Privy, Ben is having to make the same decisions so many ecommerce founders are dealing with right now. Is it ok to be selling? What actually matters? He shares:

    • Why now is the perfect time to invest in building your audience.
    • Why founders shouldn’t be concerned about reforecasting right now.
    • The importance of being human in trying times.
    • The channel to lean on today.

    Show Notes & Links

    • [2:43] Why you need to be prepared to make quick decisions.
    • [4:27] Why marketers should focus on building an audience.
    • [5:33] Why your annual goals should be the last thing on your mind right now.
    • [7:08] The opportunity a lot of brands are missing out on.
    • [8:44] A brand that got it right: Levi’s.
    • [10:07] Why email should be a high priority.
    • [11:59] Is it OK to be selling right now?
    • [13:25] What’s the right paid strategy?
    • [21:23] Ben’s advice for other ecommerce founders.
    • The Ecommerce Marketing Show Home
    • ShopSmallEcomm.com
    • Ben Jabbawy on Twitter
    • Dave Gerhardt on Twitter
    ]]>     Fri, 27 Mar 2020 05:00:00 -0400 Privy Privy 1490 There’s a lot of confusion around marketing right now. Is it ok to be selling? If so, what's the right approach? At the end of the day, it all comes down to empathy. Be real with you customers. Act like a human. If you do it right, whenever they're ready to buy, you'll be the first brand they think of. Ben Jabbawy, Founder & CEO of Privy, breaks down what really matters in times like these. There’s a lot of confusion around marketing right now. Is it ok to be selling? If so, what's the right approach? At the end of the day, it all comes down to empathy. Be real with you customers. Act like a human. If you do it right, whenever they're ready shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales Yes     Introducing ShopSmallEcomm.com: The World's First Marketplace For Small Ecommerce Brands 11 11 Introducing ShopSmallEcomm.com: The World's First Marketplace For Small Ecommerce Brands full 7b3b8ae9-1cbe-49a7-90ed-83c85a6138bf https://share.transistor.fm/s/0a77f602 Thu, 19 Mar 2020 05:00:00 -0400 Privy Privy 247 With the COVID-19 pandemic, we know small ecommerce businesses like yours are worried about the days ahead. We also know a lot of people out there want to support small brands instead of giant corporations; they just don’t know where to find them. That’s why we’re launching ShopSmallEcomm.com, the world’s first marketplace for small ecommerce brands. With the COVID-19 pandemic, we know small ecommerce businesses like yours are worried about the days ahead. We also know a lot of people out there want to support small brands instead of giant corporations; they just don’t know where to find them. That’s shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales Yes Could Influencers Become Your Next Big Marketing Channel? (with Peejamas Founder Craig Hammond) 10 10 Could Influencers Become Your Next Big Marketing Channel? (with Peejamas Founder Craig Hammond) full 8a8b6a29-076b-4b83-8c35-74b059018675 https://share.transistor.fm/s/65348d89 Marketer-turned-CEO Craig Hammond can't turn off his marketing skillset, so he's still very involved in the overall strategy for Peejamas. But he's figured out how to outsource certain parts of the job to focus on the bigger picture. He shares:

    • What to spend time on when it comes to making video content.
    • Why they only run video ads.
    • The importance of telling your story.
    • Their bar for finding the right influencers.
    • What to do about the rising cost of paid media.

    Show Notes & Links

    • [3:30] The Peejamas foundational story.
    • [5:40] When is the right time to start marketing?
    • [7:30] How they created their first video (that people are still watching 2 years later).
    • [14:34] How to navigate influencer marketing and find people that are the right fit for your business.
    • [23:05] Their strategy for outsourcing certain parts of the business.
    • [26:13] Why a well-defined funnel is critical.
    • [32:29] What their future marketing plan looks like.
    • The Ecommerce Marketing Show Home
    • Peejamas
    • Craig Hammond on Twitter
    • Dave Gerhardt on Twitter
    ]]>     Marketer-turned-CEO Craig Hammond can't turn off his marketing skillset, so he's still very involved in the overall strategy for Peejamas. But he's figured out how to outsource certain parts of the job to focus on the bigger picture. He shares:

    • What to spend time on when it comes to making video content.
    • Why they only run video ads.
    • The importance of telling your story.
    • Their bar for finding the right influencers.
    • What to do about the rising cost of paid media.

    Show Notes & Links

    • [3:30] The Peejamas foundational story.
    • [5:40] When is the right time to start marketing?
    • [7:30] How they created their first video (that people are still watching 2 years later).
    • [14:34] How to navigate influencer marketing and find people that are the right fit for your business.
    • [23:05] Their strategy for outsourcing certain parts of the business.
    • [26:13] Why a well-defined funnel is critical.
    • [32:29] What their future marketing plan looks like.
    • The Ecommerce Marketing Show Home
    • Peejamas
    • Craig Hammond on Twitter
    • Dave Gerhardt on Twitter
    ]]>     Fri, 13 Mar 2020 05:00:00 -0400 Privy Privy 2560 Potty training can feel like a no-win situation. But Peejamas' Founder & CEO came on the scene and decided to do something about it. As a former marketer, he still owns a lot of their overall strategy, so we wanted to find out what's worked well for them in the past and where they're headed this year. Potty training can feel like a no-win situation. But Peejamas' Founder & CEO came on the scene and decided to do something about it. As a former marketer, he still owns a lot of their overall strategy, so we wanted to find out what's worked well for t shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales Yes     Coalatree's Lessons From 8 Crowdfunding Campaigns and $2M+ Raised (With J.M. Fabrizi) 9 9 Coalatree's Lessons From 8 Crowdfunding Campaigns and $2M+ Raised (With J.M. Fabrizi) full 6a8bc22c-4dbb-4b06-85ac-70e2b3e5cc99 https://share.transistor.fm/s/c407c12d J.M. Fabrizi has been part of a lot of Kickstarter campaigns at Coalatree. And they've all been overfunded (woah). So we wanted to get a behind-the-scenes peek at what they do to make it happen. He shares:

    • Why Coalatree made the switch from retail to DTC.
    • Why Kickstarter is 🔥 for introducing new products.
    • The keys to building a successful campaign.
    • How to keep backers engaged after they support your campaign.

    Show Notes & Links

    ]]>     J.M. Fabrizi has been part of a lot of Kickstarter campaigns at Coalatree. And they've all been overfunded (woah). So we wanted to get a behind-the-scenes peek at what they do to make it happen. He shares:

    • Why Coalatree made the switch from retail to DTC.
    • Why Kickstarter is 🔥 for introducing new products.
    • The keys to building a successful campaign.
    • How to keep backers engaged after they support your campaign.

    Show Notes & Links

    ]]>     Fri, 06 Mar 2020 05:00:00 -0500 Privy Privy 1948 We've all heard about amazing success stories on crowdfunding sites like Kickstarter, but we had no idea what went into launching a successful campaign. So we brought on J.M. Fabrizi, Director of Brand at Coalatree, an eco-minded apparel brand. They've launched 8 Kickstarter campaigns and raised more than $2M on the platform. Find out how they made it happen. We've all heard about amazing success stories on crowdfunding sites like Kickstarter, but we had no idea what went into launching a successful campaign. So we brought on J.M. Fabrizi, Director of Brand at Coalatree, an eco-minded apparel brand. They've la shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales Yes     Kettle & Fire’s Recipe for Repeat Revenue (with Wilson Hung) 8 8 Kettle & Fire’s Recipe for Repeat Revenue (with Wilson Hung) full 352a9454-03a2-42ee-9a76-9f8f7c412f3e https://share.transistor.fm/s/ed42fe2f Wilson Hung is the Director of Growth at Kettle & Fire as well as the Co-Founder of getARPU.com, so he knows a thing or two about the world of ecommerce. As employee #2 at Kettle & Fire, he's been there through it all and shares how they've learned to use email an engine for recurring revenue. He also gets into:

    • How 2 bloggers were responsible for 10k/month in revenue in the early days.
    • Why they made it easier for their subscribers to skip orders.
    • The value of using email to educate your customers.
    • How you can use grocery stores as a way to acquire customers for your D2C business.

    Show Notes & Links

    • [4:35] Wilson’s initial 30-day plan with Kettle & Fire
    • [9:32] How retail and D2C fit together in the CPG space
    • [12:44] How can you maximize the impact of a confirmation email? (Especially if you’re a subscription business)
    • [20:41] How to use education to guide your customers through the journey
    • [22:57] How to measure your onboarding success
    • [25:10] How does your online store support retail?
    • The Ecommerce Marketing Show Home
    • Kettle & Fire
    • ARPU
    • Wilson Hung on Twitter
    • Dave Gerhardt on Twitter

    Did you learn anything from this episode? If so, we'd love a review. 😊

    ]]>     Wilson Hung is the Director of Growth at Kettle & Fire as well as the Co-Founder of getARPU.com, so he knows a thing or two about the world of ecommerce. As employee #2 at Kettle & Fire, he's been there through it all and shares how they've learned to use email an engine for recurring revenue. He also gets into:

    • How 2 bloggers were responsible for 10k/month in revenue in the early days.
    • Why they made it easier for their subscribers to skip orders.
    • The value of using email to educate your customers.
    • How you can use grocery stores as a way to acquire customers for your D2C business.

    Show Notes & Links

    • [4:35] Wilson’s initial 30-day plan with Kettle & Fire
    • [9:32] How retail and D2C fit together in the CPG space
    • [12:44] How can you maximize the impact of a confirmation email? (Especially if you’re a subscription business)
    • [20:41] How to use education to guide your customers through the journey
    • [22:57] How to measure your onboarding success
    • [25:10] How does your online store support retail?
    • The Ecommerce Marketing Show Home
    • Kettle & Fire
    • ARPU
    • Wilson Hung on Twitter
    • Dave Gerhardt on Twitter

    Did you learn anything from this episode? If so, we'd love a review. 😊

    ]]>     Fri, 28 Feb 2020 05:00:00 -0500 Privy Privy 2108 Order confirmation emails give you information you actually want. So why aren't more brands using them as a growth opportunity? Kettle & Fire's Director of Growth, Wilson Hung, shares what they've done to turn confirmation emails into their superpower by teaching their customers about the product they just bought. Order confirmation emails give you information you actually want. So why aren't more brands using them as a growth opportunity? Kettle & Fire's Director of Growth, Wilson Hung, shares what they've done to turn confirmation emails into their superpower shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales Yes     A Sneak Peek at Privy Text 7 7 A Sneak Peek at Privy Text full 6863a379-e191-4f69-b7fa-4e327b26296a https://share.transistor.fm/s/6697e55f Evelyn Hartz is the Product Marketing Manger (/Extraordinaire) at Privy. She's been working closely on Privy Text for months. And even she was skeptical about the product at first. But she's learned a lot since the idea was first mentioned. And now she's sold. She shares:

    • Why texting customers lets you skip the line.
    • The text flow that worked on her as a consumer.
    • Why text is another channel like email and your website that you own fully.
    • Why text isn’t a replacement for your email strategy.

    Show Notes & Links

    If you learned anything from this episode, let us know! Leave a review. 😊

    ]]>     Evelyn Hartz is the Product Marketing Manger (/Extraordinaire) at Privy. She's been working closely on Privy Text for months. And even she was skeptical about the product at first. But she's learned a lot since the idea was first mentioned. And now she's sold. She shares:

    • Why texting customers lets you skip the line.
    • The text flow that worked on her as a consumer.
    • Why text is another channel like email and your website that you own fully.
    • Why text isn’t a replacement for your email strategy.

    Show Notes & Links

    If you learned anything from this episode, let us know! Leave a review. 😊

    ]]>     Fri, 21 Feb 2020 05:00:00 -0500 Privy Privy 1857 On this special episode of the show, Dave sits down with Evelyn Hartz from the team at Privy to go behind the scenes on the upcoming Privy Text launch and find out how small and growing ecommerce brands can turn text/SMS into their #1 sales channel in 2020. On this special episode of the show, Dave sits down with Evelyn Hartz from the team at Privy to go behind the scenes on the upcoming Privy Text launch and find out how small and growing ecommerce brands can turn text/SMS into their #1 sales channel in 202 shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales Yes     Valentine’s Day Special 2: How VINEBOX Turned An Idea Into A Valentine's Day Campaign In Under 30 Days (with Kenzie Hagan) 6 6 Valentine’s Day Special 2: How VINEBOX Turned An Idea Into A Valentine's Day Campaign In Under 30 Days (with Kenzie Hagan) full a6b171ed-263d-4bed-8573-c9cbe6532f34 https://share.transistor.fm/s/ce00eecc Kenzie Hagan is the VP of Marketing for Vinebox and Usual Wines, single serving wine products. As a leader at two startups, Kenzie knows how to be scrappy. The VINEBOX Valentine's Day campaign consists of all products and packaging they already had and came together in a matter of weeks. She shares:

    • How to test new products without pressure.
    • How to turn slower months into growth opportunities.
    • Tips for launching a campaign with what you already have.
    • How they use text in the sales process.

    Show Notes & Links

    Enjoying the show? Leave a review on Apple Podcasts :)

    ]]>     Kenzie Hagan is the VP of Marketing for Vinebox and Usual Wines, single serving wine products. As a leader at two startups, Kenzie knows how to be scrappy. The VINEBOX Valentine's Day campaign consists of all products and packaging they already had and came together in a matter of weeks. She shares:

    • How to test new products without pressure.
    • How to turn slower months into growth opportunities.
    • Tips for launching a campaign with what you already have.
    • How they use text in the sales process.

    Show Notes & Links

    Enjoying the show? Leave a review on Apple Podcasts :)

    ]]>     Fri, 14 Feb 2020 05:05:00 -0500 Privy Privy 1072 Kenzie Hagan is the VP of Marketing for Vinebox and Usual Wines, single serving wine products. As a leader at two startups, Kenzie knows how to be scrappy. The VINEBOX Valentine's Day campaign consists of all products and packaging they already had and came together in a matter of weeks. She shares:

    • How to test new products without pressure.
    • How to turn slower months into growth opportunities.
    • Tips for launching a campaign with what you already have.
    • How they use text in the sales process.

    Show Notes & Links

    Enjoying the show? Leave a review on Apple Podcasts :)

    ]]>     shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales Yes     Valentine’s Day Special 1: How MeUndies Turned Underwear Into a Brand (with Greg Fass) 5 5 Valentine’s Day Special 1: How MeUndies Turned Underwear Into a Brand (with Greg Fass) full c9249fbf-8d5e-409f-8bc8-cd7eb9fc16dc https://share.transistor.fm/s/7c9ac32a Greg Fass begged the MeUndies CEO to bring him on as the second full-time employee seven years ago. Now he's their Senior Brand Manager. Like so many of the best marketers in the ecommerce space, Greg is completely self-taught. Their campaign strategy for Valentine's Day has evolved A LOT over the years. He shares some of their biggest learnings as well as:

    • The role of storytelling in their brand strategy.
    • How they tapped into their customers’ view of Valentine’s Day.
    • How their strategy applies to other holidays.
    • Their timeline for the whole campaign.

    Show Notes & Links

    Enjoying the show? Leave a review on Apple Podcasts :)

    ]]>     Greg Fass begged the MeUndies CEO to bring him on as the second full-time employee seven years ago. Now he's their Senior Brand Manager. Like so many of the best marketers in the ecommerce space, Greg is completely self-taught. Their campaign strategy for Valentine's Day has evolved A LOT over the years. He shares some of their biggest learnings as well as:

    • The role of storytelling in their brand strategy.
    • How they tapped into their customers’ view of Valentine’s Day.
    • How their strategy applies to other holidays.
    • Their timeline for the whole campaign.

    Show Notes & Links

    Enjoying the show? Leave a review on Apple Podcasts :)

    ]]>     Fri, 14 Feb 2020 05:00:00 -0500 Privy Privy 1773 Greg Fass begged the MeUndies CEO to bring him on as the second full-time employee seven years ago. Now he's their Senior Brand Manager. Like so many of the best marketers in the ecommerce space, Greg is completely self-taught. Their campaign strategy for Valentine's Day has evolved A LOT over the years. He shares some of their biggest learnings as well as:

    • The role of storytelling in their brand strategy.
    • How they tapped into their customers’ view of Valentine’s Day.
    • How their strategy applies to other holidays.
    • Their timeline for the whole campaign.

    Show Notes & Links

    Enjoying the show? Leave a review on Apple Podcasts :)

    ]]>     shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales Yes     An Ecommerce Email Playbook Any Brand Can Follow (Even If You’re Not An Expert Copywriter) with Val Geisler 4 4 An Ecommerce Email Playbook Any Brand Can Follow (Even If You’re Not An Expert Copywriter) with Val Geisler full ecb589cc-c3a7-4d46-baed-132d11485391 https://share.transistor.fm/s/61ec8266 Val Geisler is the queen of onboarding teardowns, founder of Fix My Churn, and an email conversion strategist and copywriter who works with small and growing DTC brands. She's a total whiz when it comes to writing emails that'll make you more $ (and you don't have to be an expert like she is). She shares:

    • The difference between copy and content.
    • The basics of copywriting for ecommerce email.
    • When and how to use text.
    • Her dinner party email strategy.

    Show Notes & Links

    Enjoying the show? Leave a review on Apple Podcasts :)

    ]]>     Val Geisler is the queen of onboarding teardowns, founder of Fix My Churn, and an email conversion strategist and copywriter who works with small and growing DTC brands. She's a total whiz when it comes to writing emails that'll make you more $ (and you don't have to be an expert like she is). She shares:

    • The difference between copy and content.
    • The basics of copywriting for ecommerce email.
    • When and how to use text.
    • Her dinner party email strategy.

    Show Notes & Links

    Enjoying the show? Leave a review on Apple Podcasts :)

    ]]>     Thu, 06 Feb 2020 16:25:00 -0500 Privy Privy 2599 Val Geisler is the queen of onboarding teardowns, founder of Fix My Churn, and an email conversion strategist and copywriter who works with small and growing DTC brands. She's a total whiz when it comes to writing emails that'll make you more $ (and you don't have to be an expert like she is). She shares:

    • The difference between copy and content.
    • The basics of copywriting for ecommerce email.
    • When and how to use text.
    • Her dinner party email strategy.

    Show Notes & Links

    Enjoying the show? Leave a review on Apple Podcasts :)

    ]]>     shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales Yes     The Marketing Foundation Every Ecommerce Brand Needs (with Privy CEO Ben Jabbawy) 3 3 The Marketing Foundation Every Ecommerce Brand Needs (with Privy CEO Ben Jabbawy) full 62b8f760-7204-49d2-9539-62cfabc71ba1 https://share.transistor.fm/s/e1819355 Who better to shed light on ecommerce marketing than our Founder and CEO, Ben Jabbawy? Over the last 8 years, Privy has helped 400,000+ ecommerce businesses grow by helping them take their marketing efforts to the next level, so he knows a thing or two about getting it right. But not to worry, this isn’t a pitch for Privy. Ben unpacks some of his major learnings along the way, including: 

    • Why most new ecommerce brands never make their first sale.
    • The playbook for converting your first sale, including the two plays every online store should be running.
    • The power of telling your story and why confirmation and shipping emails are the perfect place to do it.
    • Why text messaging could be the future of ecommerce marketing.

    Show Notes & Links

    • [5:05] Why email is still the best channel for building a massive audience.
    • [8:40] DG’s Shopify experiment, Dave’s Hoodies.
    • [9:52] What’s stopping ecommerce brands from making their first sale?
    • [11:55] What makes some companies successful while others fall behind? 
    • [13:49] Why confirmation emails are the perfect place to tell your story.
    • [19:31] What are the two plays everyone should be running?
    • [21:46] What’s the abandoned cart playbook?
    • [26:50] What’s the cross-sell playbook?
    • [32:48] The right use case for drop shipping.
    • [36:38] Why is text the next move for Privy?
    • The Ecommerce Marketing Show Home
    • Ben Jabbawy on Twitter
    • Dave Gerhardt on Twitter

    If you’re loving the show and can’t wait for more, leave a quick review to let us know. And if there are experts you want to hear from, send ‘em our way! (lauren@privy.com)

    ]]>     Who better to shed light on ecommerce marketing than our Founder and CEO, Ben Jabbawy? Over the last 8 years, Privy has helped 400,000+ ecommerce businesses grow by helping them take their marketing efforts to the next level, so he knows a thing or two about getting it right. But not to worry, this isn’t a pitch for Privy. Ben unpacks some of his major learnings along the way, including: 

    • Why most new ecommerce brands never make their first sale.
    • The playbook for converting your first sale, including the two plays every online store should be running.
    • The power of telling your story and why confirmation and shipping emails are the perfect place to do it.
    • Why text messaging could be the future of ecommerce marketing.

    Show Notes & Links

    • [5:05] Why email is still the best channel for building a massive audience.
    • [8:40] DG’s Shopify experiment, Dave’s Hoodies.
    • [9:52] What’s stopping ecommerce brands from making their first sale?
    • [11:55] What makes some companies successful while others fall behind? 
    • [13:49] Why confirmation emails are the perfect place to tell your story.
    • [19:31] What are the two plays everyone should be running?
    • [21:46] What’s the abandoned cart playbook?
    • [26:50] What’s the cross-sell playbook?
    • [32:48] The right use case for drop shipping.
    • [36:38] Why is text the next move for Privy?
    • The Ecommerce Marketing Show Home
    • Ben Jabbawy on Twitter
    • Dave Gerhardt on Twitter

    If you’re loving the show and can’t wait for more, leave a quick review to let us know. And if there are experts you want to hear from, send ‘em our way! (lauren@privy.com)

    ]]>     Tue, 04 Feb 2020 05:00:00 -0500 Privy Privy 2577 Who better to shed light on ecommerce marketing than our Founder and CEO, Ben Jabbawy? Over the last 8 years, Privy has helped 400,000+ ecommerce businesses grow by helping them take their marketing efforts to the next level, so he knows a thing or two about getting it right. But not to worry, this isn’t a pitch for Privy. Ben unpacks some of his major learnings along the way, including: 

    • Why most new ecommerce brands never make their first sale.
    • The playbook for converting your first sale, including the two plays every online store should be running.
    • The power of telling your story and why confirmation and shipping emails are the perfect place to do it.
    • Why text messaging could be the future of ecommerce marketing.

    Show Notes & Links

    • [5:05] Why email is still the best channel for building a massive audience.
    • [8:40] DG’s Shopify experiment, Dave’s Hoodies.
    • [9:52] What’s stopping ecommerce brands from making their first sale?
    • [11:55] What makes some companies successful while others fall behind? 
    • [13:49] Why confirmation emails are the perfect place to tell your story.
    • [19:31] What are the two plays everyone should be running?
    • [21:46] What’s the abandoned cart playbook?
    • [26:50] What’s the cross-sell playbook?
    • [32:48] The right use case for drop shipping.
    • [36:38] Why is text the next move for Privy?
    • The Ecommerce Marketing Show Home
    • Ben Jabbawy on Twitter
    • Dave Gerhardt on Twitter

    If you’re loving the show and can’t wait for more, leave a quick review to let us know. And if there are experts you want to hear from, send ‘em our way! (lauren@privy.com)

    ]]>     shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales Yes     What Shopify Store Owners Get Wrong With Marketing (with Kurt Elster) 2 2 What Shopify Store Owners Get Wrong With Marketing (with Kurt Elster) full d982e74f-12ca-410d-9b83-540ad63e96c1 https://share.transistor.fm/s/914ba460 This show is all about helping you learn from the best people in ecommerce, and that’s why we called up Kurt Elster for our first episode. Kurt was one of the first Shopify experts out there through his consulting business (Ethercycle) where he helps Shopify store owners discover hidden profits in their websites, and he’s also been sharing his work in public for the last five years on his Unofficial Shopify Podcast, which has been downloaded over a million times (and if you really dig into his numbers you’d find that a third of those downloads came from me in the last month if we’re being honest). Kurt breaks down:

    • What most new Shopify store owners get wrong when it comes to marketing today.
    • The general do’s and don’ts in ecommerce marketing, including the do’s and dont’s with website pop-ups, email, ads, and text messaging.
    • The four key metrics every Shopify store owner should be tracking religiously if they’re serious about growing their business: traffic growth, repeat customer rate, add to cart rate, and average order value.

    Show Notes & Links

    • [7:18] What do most new Shopify owners get wrong?
    • [15:32] What other mistakes do Shopify store owners make early on?
    • [23:21] How do you know which marketing channels to pick?
    • [30:09] Kurt’s Do’s and Don’t for: On-site conversion, ads, email, and text.
    • [36:31] If I hired you as my ecommerce coach, what metrics would you want me to report?
    • The Ecommerce Marketing Show Home
    • Kurt Elster on Twitter
    • Dave Gerhardt on Twitter

    Enjoying the show? Leave a review on Apple Podcasts :)

    ]]>     This show is all about helping you learn from the best people in ecommerce, and that’s why we called up Kurt Elster for our first episode. Kurt was one of the first Shopify experts out there through his consulting business (Ethercycle) where he helps Shopify store owners discover hidden profits in their websites, and he’s also been sharing his work in public for the last five years on his Unofficial Shopify Podcast, which has been downloaded over a million times (and if you really dig into his numbers you’d find that a third of those downloads came from me in the last month if we’re being honest). Kurt breaks down:

    • What most new Shopify store owners get wrong when it comes to marketing today.
    • The general do’s and don’ts in ecommerce marketing, including the do’s and dont’s with website pop-ups, email, ads, and text messaging.
    • The four key metrics every Shopify store owner should be tracking religiously if they’re serious about growing their business: traffic growth, repeat customer rate, add to cart rate, and average order value.

    Show Notes & Links

    • [7:18] What do most new Shopify owners get wrong?
    • [15:32] What other mistakes do Shopify store owners make early on?
    • [23:21] How do you know which marketing channels to pick?
    • [30:09] Kurt’s Do’s and Don’t for: On-site conversion, ads, email, and text.
    • [36:31] If I hired you as my ecommerce coach, what metrics would you want me to report?
    • The Ecommerce Marketing Show Home
    • Kurt Elster on Twitter
    • Dave Gerhardt on Twitter

    Enjoying the show? Leave a review on Apple Podcasts :)

    ]]>     Fri, 24 Jan 2020 05:00:00 -0500 Privy Privy 2523 This show is all about helping you learn from the best people in ecommerce, and that’s why we called up Kurt Elster for our first episode. Kurt was one of the first Shopify experts out there through his consulting business (Ethercycle) where he helps Shopify store owners discover hidden profits in their websites, and he’s also been sharing his work in public for the last five years on his Unofficial Shopify Podcast, which has been downloaded over a million times (and if you really dig into his numbers you’d find that a third of those downloads came from me in the last month if we’re being honest). Kurt breaks down:

    • What most new Shopify store owners get wrong when it comes to marketing today.
    • The general do’s and don’ts in ecommerce marketing, including the do’s and dont’s with website pop-ups, email, ads, and text messaging.
    • The four key metrics every Shopify store owner should be tracking religiously if they’re serious about growing their business: traffic growth, repeat customer rate, add to cart rate, and average order value.

    Show Notes & Links

    • [7:18] What do most new Shopify owners get wrong?
    • [15:32] What other mistakes do Shopify store owners make early on?
    • [23:21] How do you know which marketing channels to pick?
    • [30:09] Kurt’s Do’s and Don’t for: On-site conversion, ads, email, and text.
    • [36:31] If I hired you as my ecommerce coach, what metrics would you want me to report?
    • The Ecommerce Marketing Show Home
    • Kurt Elster on Twitter
    • Dave Gerhardt on Twitter

    Enjoying the show? Leave a review on Apple Podcasts :)

    ]]>     shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales Yes     Introducing The Ecommerce Marketing Show 1 1 Introducing The Ecommerce Marketing Show trailer 29812e20-e9a8-471d-9860-dde6d6c94f33 https://share.transistor.fm/s/24dc8531 Tue, 21 Jan 2020 14:00:00 -0500 Privy Privy 89 Hey and welcome to the Ecommerce Marketing Show. This show is dedicated to helping you become an expert in ecommerce marketing so you can sell more stuff and build a thriving business. Each week we’ll bring you interviews with leaders from top ecommerce brands to unpack how they did it, marketing tips you can steal ASAP for your business, and lessons learned from the 400,000+ merchants using Privy today. Here's a quick intro and trailer. Hey and welcome to the Ecommerce Marketing Show. This show is dedicated to helping you become an expert in ecommerce marketing so you can sell more stuff and build a thriving business. Each week we’ll bring you interviews with leaders from top ecommerce b shopify, ecommerce, marketing, entrepreneurship, commerce, small business, sales, online sales No