The Dental Marketing Drill Transistor (https://transistor.fm) https://feeds.transistor.fm/the-dental-marketing-drill The Dental Marketing Drill is a podcast for dentists and practice owners who want clear, practical guidance on how to grow and market their practice in today’s digital world. Hosted by experts from Web Marketing for Dentists, the show dives into the strategies, tools, and trends shaping modern dentistry — from patient acquisition and branding to technology, automation, and practice operations. Each episode features honest conversations, real-world examples, and actionable insights designed to help dental practices attract the right patients, improve efficiency, and build long-term success. No hype, no guesswork — just straightforward advice from people who work with dental practices every day. Whether you’re looking to refine your marketing strategy, understand new technology, or make smarter business decisions, The Dental Marketing Drill gives you the clarity you need to grow with confidence. © 2026 David Herman 8246508e-6c0f-5cf2-846d-1b7309ed64d2 yes en Thu, 16 Jul 2026 06:41:29 -0700 Thu, 16 Jul 2026 06:42:24 -0700 https://img.transistorcdn.com/xCqluH7MHMCUa2Z196fUwcz5ukbEVVg78ZkrC5TxNIM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82NTVl/ZDQzNThhYzVlNzQ5/NTBlMzBjZDI5OWU3/NGRjNS5wbmc.jpg The Dental Marketing Drill episodic David Herman The Dental Marketing Drill is a podcast for dentists and practice owners who want clear, practical guidance on how to grow and market their practice in today’s digital world. Hosted by experts from Web Marketing for Dentists, the show dives into the strategies, tools, and trends shaping modern dentistry — from patient acquisition and branding to technology, automation, and practice operations. Each episode features honest conversations, real-world examples, and actionable insights designed to help dental practices attract the right patients, improve efficiency, and build long-term success. No hype, no guesswork — just straightforward advice from people who work with dental practices every day. Whether you’re looking to refine your marketing strategy, understand new technology, or make smarter business decisions, The Dental Marketing Drill gives you the clarity you need to grow with confidence. The Dental Marketing Drill is a podcast for dentists and practice owners who want clear, practical guidance on how to grow and market their practice in today’s digital world. David Herman No No The Real Seo Playbook and the Role of AI 2 2 The Real Seo Playbook and the Role of AI full 5701f0fe-3904-411d-936e-58550b5c5590 https://share.transistor.fm/s/30f6e7fd David Herman sits down with the agency's Head of SEO, Sam, to break down what actually drives dental practice rankings on Google — from map pack positioning and PPC vs. SEO economics to real before-and-after grid scan case studies. They close out with a candid take on AI: is it killing SEO, or just changing the game?


TIMESTAMPS

0:15 – Intro: meet Sam, our Head of SEO 
1:35 – Anatomy of a Google search results page 
6:43 – SEO vs. PPC: cost per lead and ROI 
13:29 – What is a grid scan? Reading GBP rankings 
17:52 – Using AI to optimize hours + 24/7 AI answering 
19:43 – Grid scan case studies: before-and-after transformations 
28:05 – Client win: a $34K implant case closed through SEO 
33:31 – Beverly Hills case study: outranking a celebrity dentist 
36:58 – Why review frequency matters more than star rating 
44:43 – Why national rankings help local SEO too 
49:16 – Organic SERP rankings: still ~40% of patient volume 
56:51 – Does AI kill SEO? Kicking off the AI segment

AI-FOCUSED CONVERSATION

56:51 – Why it's called "AI Optimizations," not "AI kills SEO" 
1:00:57 – Tracking what's actually searched on AI 
1:02:42 – Real client AI-mention tracking reports 
1:05:46 – Why AI surfaces dentist recommendations mid-conversation 
1:08:49 – Google AI Mode vs. Gemini vs. standard Search

]]> David Herman sits down with the agency's Head of SEO, Sam, to break down what actually drives dental practice rankings on Google — from map pack positioning and PPC vs. SEO economics to real before-and-after grid scan case studies. They close out with a candid take on AI: is it killing SEO, or just changing the game?


TIMESTAMPS

0:15 – Intro: meet Sam, our Head of SEO 
1:35 – Anatomy of a Google search results page 
6:43 – SEO vs. PPC: cost per lead and ROI 
13:29 – What is a grid scan? Reading GBP rankings 
17:52 – Using AI to optimize hours + 24/7 AI answering 
19:43 – Grid scan case studies: before-and-after transformations 
28:05 – Client win: a $34K implant case closed through SEO 
33:31 – Beverly Hills case study: outranking a celebrity dentist 
36:58 – Why review frequency matters more than star rating 
44:43 – Why national rankings help local SEO too 
49:16 – Organic SERP rankings: still ~40% of patient volume 
56:51 – Does AI kill SEO? Kicking off the AI segment

AI-FOCUSED CONVERSATION

56:51 – Why it's called "AI Optimizations," not "AI kills SEO" 
1:00:57 – Tracking what's actually searched on AI 
1:02:42 – Real client AI-mention tracking reports 
1:05:46 – Why AI surfaces dentist recommendations mid-conversation 
1:08:49 – Google AI Mode vs. Gemini vs. standard Search

]]> Thu, 16 Jul 2026 06:39:24 -0700 David Herman David Herman 4223 David Herman sits down with the agency's Head of SEO, Sam, to break down what actually drives dental practice rankings on Google — from map pack positioning and PPC vs. SEO economics to real before-and-after grid scan case studies. They close out with a candid take on AI: is it killing SEO, or just changing the game?


TIMESTAMPS

0:15 – Intro: meet Sam, our Head of SEO 
1:35 – Anatomy of a Google search results page 
6:43 – SEO vs. PPC: cost per lead and ROI 
13:29 – What is a grid scan? Reading GBP rankings 
17:52 – Using AI to optimize hours + 24/7 AI answering 
19:43 – Grid scan case studies: before-and-after transformations 
28:05 – Client win: a $34K implant case closed through SEO 
33:31 – Beverly Hills case study: outranking a celebrity dentist 
36:58 – Why review frequency matters more than star rating 
44:43 – Why national rankings help local SEO too 
49:16 – Organic SERP rankings: still ~40% of patient volume 
56:51 – Does AI kill SEO? Kicking off the AI segment

AI-FOCUSED CONVERSATION

56:51 – Why it's called "AI Optimizations," not "AI kills SEO" 
1:00:57 – Tracking what's actually searched on AI 
1:02:42 – Real client AI-mention tracking reports 
1:05:46 – Why AI surfaces dentist recommendations mid-conversation 
1:08:49 – Google AI Mode vs. Gemini vs. standard Search

]]> No How AI Call Handling Is Transforming Dental Practices (Bookings, Calls & Growth) 1 1 How AI Call Handling Is Transforming Dental Practices (Bookings, Calls & Growth) full 34d5ef81-2fff-44be-88bf-0534b42c43a4 https://share.transistor.fm/s/70d675de In this episode of The Dental Marketing Drill, host David Herman sits down with Isaac Gorin to discuss how AI-powered call handling is changing the way dental practices manage patient communication, appointment booking, and growth.


From missed calls and front-desk overload to automated scheduling and smarter patient experiences, David and Issac break down how AI is becoming a practical tool for modern dental offices — not just a future trend. They explore the real impact AI can have on efficiency, patient satisfaction, and practice scalability, while also discussing where the human touch still matters most.


Whether you’re a dentist, office manager, or practice owner curious about automation and the future of dental operations, this conversation offers a clear look at how AI is reshaping the business side of dentistry.

]]> In this episode of The Dental Marketing Drill, host David Herman sits down with Isaac Gorin to discuss how AI-powered call handling is changing the way dental practices manage patient communication, appointment booking, and growth.


From missed calls and front-desk overload to automated scheduling and smarter patient experiences, David and Issac break down how AI is becoming a practical tool for modern dental offices — not just a future trend. They explore the real impact AI can have on efficiency, patient satisfaction, and practice scalability, while also discussing where the human touch still matters most.


Whether you’re a dentist, office manager, or practice owner curious about automation and the future of dental operations, this conversation offers a clear look at how AI is reshaping the business side of dentistry.

]]> Mon, 18 May 2026 08:36:22 -0700 David Herman David Herman 2356 In this episode of The Dental Marketing Drill, host David Herman sits down with Isaac Gorin to discuss how AI-powered call handling is changing the way dental practices manage patient communication, appointment booking, and growth.


From missed calls and front-desk overload to automated scheduling and smarter patient experiences, David and Issac break down how AI is becoming a practical tool for modern dental offices — not just a future trend. They explore the real impact AI can have on efficiency, patient satisfaction, and practice scalability, while also discussing where the human touch still matters most.


Whether you’re a dentist, office manager, or practice owner curious about automation and the future of dental operations, this conversation offers a clear look at how AI is reshaping the business side of dentistry.

]]> No