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    <title>The Counter (Ulta)</title>
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    <description>Ulta Beauty runs the biggest beauty counter in America: one thousand six hundred twenty-two stores selling prestige and mass under one roof, with salons in the back, forty-seven million loyalty members in the register, and new counters opening from the United Kingdom to Mexico. Management has published its own arithmetic for the business: a declared long-term model of four to six percent sales growth, roughly twelve percent operating margins, and low-double-digit earnings growth, plus a turnaround plan that promises to grow the core while scaling wellness, a marketplace, retail media, and international. The Counter keeps the tally. Each quarter, every commitment on the books gets scored against the newest print: what was promised, when, and what the record now shows, with the falsifiers for next quarter registered in advance.</description>
    <copyright>(c) Compound Governance, Inc.</copyright>
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    <pubDate>Wed, 02 Sep 2026 16:15:52 -0700</pubDate>
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      <title>The Counter (Ulta)</title>
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    <itunes:author>Compound Governance, Inc.</itunes:author>
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    <itunes:summary>Ulta Beauty runs the biggest beauty counter in America: one thousand six hundred twenty-two stores selling prestige and mass under one roof, with salons in the back, forty-seven million loyalty members in the register, and new counters opening from the United Kingdom to Mexico. Management has published its own arithmetic for the business: a declared long-term model of four to six percent sales growth, roughly twelve percent operating margins, and low-double-digit earnings growth, plus a turnaround plan that promises to grow the core while scaling wellness, a marketplace, retail media, and international. The Counter keeps the tally. Each quarter, every commitment on the books gets scored against the newest print: what was promised, when, and what the record now shows, with the falsifiers for next quarter registered in advance.</itunes:summary>
    <itunes:subtitle>Ulta Beauty runs the biggest beauty counter in America: one thousand six hundred twenty-two stores selling prestige and mass under one roof, with salons in the back, forty-seven million loyalty members in the register, and new counters opening from the United Kingdom to Mexico.</itunes:subtitle>
    <itunes:keywords></itunes:keywords>
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      <itunes:name>Chris O'Neill</itunes:name>
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    <itunes:complete>No</itunes:complete>
    <itunes:explicit>No</itunes:explicit>
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      <title>Three Days Old</title>
      <itunes:episode>1</itunes:episode>
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      <itunes:title>Three Days Old</itunes:title>
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        <![CDATA[<p>Ulta Beauty printed its second quarter on August 27, 2026. Three days later, the print is fully counted. Episode one scores it against the October 2024 Investor Day model and the March 2025 first-year plan: a fifth straight beat, a second guidance raise, an operating-margin target delivered a year early, and a stock that fell anyway, because comps rode ticket while guest trips stayed flat and several points of the growth arrived by acquisition. On the counter for December: the two-versus-three-point-eight comp test, the prestige share claim, the transaction line, and the quiet cells where the record still shows no numbers.</p><p>0:00 Cold open<br>1:08 The record<br>2:49 The ledger<br>4:39 The tension<br>6:24 What the record left open<br>7:54 Falsifiers and sign-off</p>]]>
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        <![CDATA[<p>Ulta Beauty printed its second quarter on August 27, 2026. Three days later, the print is fully counted. Episode one scores it against the October 2024 Investor Day model and the March 2025 first-year plan: a fifth straight beat, a second guidance raise, an operating-margin target delivered a year early, and a stock that fell anyway, because comps rode ticket while guest trips stayed flat and several points of the growth arrived by acquisition. On the counter for December: the two-versus-three-point-eight comp test, the prestige share claim, the transaction line, and the quiet cells where the record still shows no numbers.</p><p>0:00 Cold open<br>1:08 The record<br>2:49 The ledger<br>4:39 The tension<br>6:24 What the record left open<br>7:54 Falsifiers and sign-off</p>]]>
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      <pubDate>Sun, 30 Aug 2026 19:50:37 -0700</pubDate>
      <author>Compound Governance, Inc.</author>
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      <itunes:author>Compound Governance, Inc.</itunes:author>
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      <itunes:duration>568</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Ulta Beauty printed its second quarter on August 27, 2026. Three days later, the print is fully counted. Episode one scores it against the October 2024 Investor Day model and the March 2025 first-year plan: a fifth straight beat, a second guidance raise, an operating-margin target delivered a year early, and a stock that fell anyway, because comps rode ticket while guest trips stayed flat and several points of the growth arrived by acquisition. On the counter for December: the two-versus-three-point-eight comp test, the prestige share claim, the transaction line, and the quiet cells where the record still shows no numbers.</p><p>0:00 Cold open<br>1:08 The record<br>2:49 The ledger<br>4:39 The tension<br>6:24 What the record left open<br>7:54 Falsifiers and sign-off</p>]]>
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