The Corner Office Podcast by AROYA Transistor (https://transistor.fm) https://feeds.transistor.fm/the-corner-office-podcast-by-aroya Where cultivation excellence meets unfiltered insight—the Corner Office—hosted by Greg Dunaway. Powered by AROYA's revolutionary approach to data-driven growing, we bring you the brightest minds behind today's biggest breakthroughs. Stay ahead in this rapidly evolving landscape, from cutting-edge solutions to market strategy. © 2025 Addium, Inc. 547befb4-c8ba-59dc-8e0e-18821e22de36 yes en Thu, 05 Feb 2026 09:34:38 -0800 Sun, 29 Mar 2026 22:05:55 -0700 https://aroya.io https://img.transistorcdn.com/Jl9XDYWgpR502rdhgtrBV-qprDLOqoJ3BUQU3QzXNRQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kZDU1/MDkzOThmY2FkODYw/ZTllM2Q1NTg5ZGY0/YWQzOC5wbmc.jpg The Corner Office Podcast by AROYA https://aroya.io episodic Daryl Reva Where cultivation excellence meets unfiltered insight—the Corner Office—hosted by Greg Dunaway. Powered by AROYA's revolutionary approach to data-driven growing, we bring you the brightest minds behind today's biggest breakthroughs. Stay ahead in this rapidly evolving landscape, from cutting-edge solutions to market strategy. Where cultivation excellence meets unfiltered insight—the Corner Office—hosted by Greg Dunaway. aroya, addium, podcast, the corner office, Daryl Reva No Yes [AUDIO Only] The Corner Office Podcast by AROYA: Frank Colombo on Cannabis Investment & Market Insight 9 9 [AUDIO Only] The Corner Office Podcast by AROYA: Frank Colombo on Cannabis Investment & Market Insight full c0e636e8-8ddd-43c6-9e99-0425dd137089 https://share.transistor.fm/s/6530fde1 In today’s episode of The Corner Office Podcast by AROYA, host Greg Dunaway sits down with Frank Colombo, Managing Director and Director of Data Analytics at Viridian Capital Advisors. As one of the most trusted names in cannabis investment, Frank brings decades of credit research and valuation expertise to help demystify the complex financial landscape of the industry.

Greg and Frank dive into the looming "debt cliff" of 2026, discussing which major operators are successfully navigating refinancing and which face more significant risks. They unpack the controversial strategy of accruing uncertain tax liabilities related to 280E—a move used by many large MSOs to preserve cash flow—and explore Frank’s proprietary credit scoring system that ranks companies based on liquidity, leverage, profitability, and size.

Frank also provides a masterclass in industry risk by comparing the current state of cannabis to the historical cycles of the airline industry, highlighting why consolidation is the key to mitigating brutal price compression. Looking ahead, he shares his bold outlook for 2026 as a potential turnaround year driven by new state markets like Virginia and Pennsylvania, while offering a candid take on the regulatory "Wild West" of the hemp market.



]]> In today’s episode of The Corner Office Podcast by AROYA, host Greg Dunaway sits down with Frank Colombo, Managing Director and Director of Data Analytics at Viridian Capital Advisors. As one of the most trusted names in cannabis investment, Frank brings decades of credit research and valuation expertise to help demystify the complex financial landscape of the industry.

Greg and Frank dive into the looming "debt cliff" of 2026, discussing which major operators are successfully navigating refinancing and which face more significant risks. They unpack the controversial strategy of accruing uncertain tax liabilities related to 280E—a move used by many large MSOs to preserve cash flow—and explore Frank’s proprietary credit scoring system that ranks companies based on liquidity, leverage, profitability, and size.

Frank also provides a masterclass in industry risk by comparing the current state of cannabis to the historical cycles of the airline industry, highlighting why consolidation is the key to mitigating brutal price compression. Looking ahead, he shares his bold outlook for 2026 as a potential turnaround year driven by new state markets like Virginia and Pennsylvania, while offering a candid take on the regulatory "Wild West" of the hemp market.



]]> Thu, 05 Feb 2026 09:25:02 -0800 Daryl Reva Daryl Reva 3446 In today’s episode of The Corner Office Podcast by AROYA, host Greg Dunaway sits down with Frank Colombo, Managing Director and Director of Data Analytics at Viridian Capital Advisors. As one of the most trusted names in cannabis investment, Frank brings decades of credit research and valuation expertise to help demystify the complex financial landscape of the industry.

Greg and Frank dive into the looming "debt cliff" of 2026, discussing which major operators are successfully navigating refinancing and which face more significant risks. They unpack the controversial strategy of accruing uncertain tax liabilities related to 280E—a move used by many large MSOs to preserve cash flow—and explore Frank’s proprietary credit scoring system that ranks companies based on liquidity, leverage, profitability, and size.

Frank also provides a masterclass in industry risk by comparing the current state of cannabis to the historical cycles of the airline industry, highlighting why consolidation is the key to mitigating brutal price compression. Looking ahead, he shares his bold outlook for 2026 as a potential turnaround year driven by new state markets like Virginia and Pennsylvania, while offering a candid take on the regulatory "Wild West" of the hemp market.



]]> aroya, cannabis, frank colombo, viridian capital No [AUDIO only] The Corner Office Podcast by AROYA: Jeremy Berke on Wishlists and Washington Roadblocks 8 8 [AUDIO only] The Corner Office Podcast by AROYA: Jeremy Berke on Wishlists and Washington Roadblocks full 11074475-ab15-4264-ae47-74ccf9629af5 https://share.transistor.fm/s/afb6ed25 In today’s episode of The Corner Office Podcast by AROYA, host Greg Dunaway sits down with Jeremy Berke, one of the most respected journalists in the industry—formerly of Business Insider and now with Cultivated News. With sources spanning Capitol Hill and deep ties across the sector, Jeremy brings his trademark candor and insight to dissect the volatile intersection of our market and politics.

Greg and Jeremy discuss how presidential rhetoric, particularly from figures like Trump, affects the market and influences industry expectations. They unpack the political dynamics at play—discussing everything from the nuances of rescheduling, partisan divides, and the influence of lobbyists, to the reality of compliance in the wake of high-profile ICE raids. 

Jeremy also highlights what reporters often miss when covering the market, the challenges of testing infrastructure, and how grassroots energy is keeping the industry vibrant, despite federal uncertainty.

]]> In today’s episode of The Corner Office Podcast by AROYA, host Greg Dunaway sits down with Jeremy Berke, one of the most respected journalists in the industry—formerly of Business Insider and now with Cultivated News. With sources spanning Capitol Hill and deep ties across the sector, Jeremy brings his trademark candor and insight to dissect the volatile intersection of our market and politics.

Greg and Jeremy discuss how presidential rhetoric, particularly from figures like Trump, affects the market and influences industry expectations. They unpack the political dynamics at play—discussing everything from the nuances of rescheduling, partisan divides, and the influence of lobbyists, to the reality of compliance in the wake of high-profile ICE raids. 

Jeremy also highlights what reporters often miss when covering the market, the challenges of testing infrastructure, and how grassroots energy is keeping the industry vibrant, despite federal uncertainty.

]]> Thu, 02 Oct 2025 11:12:55 -0700 Daryl Reva Daryl Reva 2753 In today’s episode of The Corner Office Podcast by AROYA, host Greg Dunaway sits down with Jeremy Berke, one of the most respected journalists in the industry—formerly of Business Insider and now with Cultivated News. With sources spanning Capitol Hill and deep ties across the sector, Jeremy brings his trademark candor and insight to dissect the volatile intersection of our market and politics.

Greg and Jeremy discuss how presidential rhetoric, particularly from figures like Trump, affects the market and influences industry expectations. They unpack the political dynamics at play—discussing everything from the nuances of rescheduling, partisan divides, and the influence of lobbyists, to the reality of compliance in the wake of high-profile ICE raids. 

Jeremy also highlights what reporters often miss when covering the market, the challenges of testing infrastructure, and how grassroots energy is keeping the industry vibrant, despite federal uncertainty.

]]> aroya, addium, podcast, the corner office, No [AUDIO] The Corner Office Podcast by AROYA: Surviving the Squeeze. Amy Larson shares brand strategies 7 7 [AUDIO] The Corner Office Podcast by AROYA: Surviving the Squeeze. Amy Larson shares brand strategies full 348eec76-5694-49aa-8f20-5c311d48602d https://share.transistor.fm/s/b4e7cb13 In this episode, host Greg Dunaway sits down with Amy Larson, a seasoned leader in cannabis marketing and operations, for a raw and insightful conversation about the state of the industry.

Together, they discuss the realities of market compression, eroding margins, and the painful lessons many brands and operators are facing in today’s cannabis landscape. Drawing from Amy's experience at companies like Tilt and RX Green, you'll hear candid reflections on what it really takes to survive and thrive—hint: it’s not just about chasing the next green rush or hoping for federal reform.

Greg and Amy also unpack the challenges of building authentic brands, surviving the race to the bottom in pricing, and navigating regulatory minefields with limited resources. They share hard-won advice for leaders and marketers, why authenticity and operational discipline matter more than ever, and what it means to be a cannabis advocate in both boardrooms and local communities.

]]> In this episode, host Greg Dunaway sits down with Amy Larson, a seasoned leader in cannabis marketing and operations, for a raw and insightful conversation about the state of the industry.

Together, they discuss the realities of market compression, eroding margins, and the painful lessons many brands and operators are facing in today’s cannabis landscape. Drawing from Amy's experience at companies like Tilt and RX Green, you'll hear candid reflections on what it really takes to survive and thrive—hint: it’s not just about chasing the next green rush or hoping for federal reform.

Greg and Amy also unpack the challenges of building authentic brands, surviving the race to the bottom in pricing, and navigating regulatory minefields with limited resources. They share hard-won advice for leaders and marketers, why authenticity and operational discipline matter more than ever, and what it means to be a cannabis advocate in both boardrooms and local communities.

]]> Thu, 18 Sep 2025 08:53:38 -0700 Daryl Reva Daryl Reva 2491 In this episode, host Greg Dunaway sits down with Amy Larson, a seasoned leader in cannabis marketing and operations, for a raw and insightful conversation about the state of the industry.

Together, they discuss the realities of market compression, eroding margins, and the painful lessons many brands and operators are facing in today’s cannabis landscape. Drawing from Amy's experience at companies like Tilt and RX Green, you'll hear candid reflections on what it really takes to survive and thrive—hint: it’s not just about chasing the next green rush or hoping for federal reform.

Greg and Amy also unpack the challenges of building authentic brands, surviving the race to the bottom in pricing, and navigating regulatory minefields with limited resources. They share hard-won advice for leaders and marketers, why authenticity and operational discipline matter more than ever, and what it means to be a cannabis advocate in both boardrooms and local communities.

]]> aroya, addium, podcast, the corner office, No [AUDIO only] The Corner Office Podcast by AROYA: The Decline of Profitability with Beau Whitney 6 6 [AUDIO only] The Corner Office Podcast by AROYA: The Decline of Profitability with Beau Whitney full f25a329e-91ab-4824-844e-0ffce00a84d6 https://share.transistor.fm/s/2f852466 Greg Dunaway and Beau Whitney discuss the decline in profitability. 

If you’re in this business and aren’t waking up to the reality that oversupply is killing your profitability, you are operating on borrowed time. Beau’s data exposes exactly how and why so many are being driven out. If you continue on blindly, you may not survive the next correction. Listen to this podcast right now and make critical adjustments —or join the growing list of failed operators.

00:00 Regulation: Evolving Strategies
03:58 Challenges of Federally Illegal Businesses
08:50 Oregon's Stagnant Market Challenges
12:16 Oversupply Risks for Small Businesses
13:56 Access Limitations
19:28 Federal Reform Needed in State Regulation
21:27 Investment Challenges
24:58 Market Oversupply Challenges
29:20 "National Legalization Stabilizes Market"
31:38 "Discipline and Community in Business"
35:24 Cannabinoid Market Valuation Reevaluation
41:41 Understanding Market Entry Strategies
44:19 Foresight in THC Beverage Trends
46:15 Global Market Analysis & Risk Evaluation

We’re on Social Media! 
Follow us for everyday cultivation knowledge straight to your feed

📲 Youtube https://www.youtube.com/@AROYA
📲 Instagram https://www.instagram.com/aroya.io/

Thank you for tuning into AROYA OFFICE HOURS!
📲Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/aroya-office-hours-special-edition/id1811861186
📲If you love this show, please leave us a THUMBS UP and share your favorite episodes with friends.

We really appreciate your support.

Host Links:
📲Greg Dunaway, https://www.instagram.com/gregdunaway/
https://maplecreek.consulting

About: Greg Dunaway brings a unique blend of corporate savvy and cannabis industry grit to the mic. After 10 years in PR, marketing, and account management, he took a leap of faith into the cannabis space—leading a startup in Arizona through rapid growth and a successful exit. He then joined Grow Glide as employee #5, helping scale the company 20x, expand internationally, and navigate a high-profile acquisition.

Today, Greg is the founder of Cult Cannabis Co., a premium cultivation company based in Arizona. With clients on three continents and a deep network across the industry, he brings an insider perspective, real-world experience, and a passion for meaningful conversations that move the cannabis space forward.

Guest Links:
📲 Beau Whitney, https://www.linkedin.com/in/beauwhitney/
📲 Whitney Economics, https://www.whitneyeconomics.com

‘Office Hours’ is an AROYA by Addium Inc. Podcast //
📲 Produced by Chris Ripley, https://www.instagram.com/_mrripleyc_

]]> Greg Dunaway and Beau Whitney discuss the decline in profitability. 

If you’re in this business and aren’t waking up to the reality that oversupply is killing your profitability, you are operating on borrowed time. Beau’s data exposes exactly how and why so many are being driven out. If you continue on blindly, you may not survive the next correction. Listen to this podcast right now and make critical adjustments —or join the growing list of failed operators.

00:00 Regulation: Evolving Strategies
03:58 Challenges of Federally Illegal Businesses
08:50 Oregon's Stagnant Market Challenges
12:16 Oversupply Risks for Small Businesses
13:56 Access Limitations
19:28 Federal Reform Needed in State Regulation
21:27 Investment Challenges
24:58 Market Oversupply Challenges
29:20 "National Legalization Stabilizes Market"
31:38 "Discipline and Community in Business"
35:24 Cannabinoid Market Valuation Reevaluation
41:41 Understanding Market Entry Strategies
44:19 Foresight in THC Beverage Trends
46:15 Global Market Analysis & Risk Evaluation

We’re on Social Media! 
Follow us for everyday cultivation knowledge straight to your feed

📲 Youtube https://www.youtube.com/@AROYA
📲 Instagram https://www.instagram.com/aroya.io/

Thank you for tuning into AROYA OFFICE HOURS!
📲Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/aroya-office-hours-special-edition/id1811861186
📲If you love this show, please leave us a THUMBS UP and share your favorite episodes with friends.

We really appreciate your support.

Host Links:
📲Greg Dunaway, https://www.instagram.com/gregdunaway/
https://maplecreek.consulting

About: Greg Dunaway brings a unique blend of corporate savvy and cannabis industry grit to the mic. After 10 years in PR, marketing, and account management, he took a leap of faith into the cannabis space—leading a startup in Arizona through rapid growth and a successful exit. He then joined Grow Glide as employee #5, helping scale the company 20x, expand internationally, and navigate a high-profile acquisition.

Today, Greg is the founder of Cult Cannabis Co., a premium cultivation company based in Arizona. With clients on three continents and a deep network across the industry, he brings an insider perspective, real-world experience, and a passion for meaningful conversations that move the cannabis space forward.

Guest Links:
📲 Beau Whitney, https://www.linkedin.com/in/beauwhitney/
📲 Whitney Economics, https://www.whitneyeconomics.com

‘Office Hours’ is an AROYA by Addium Inc. Podcast //
📲 Produced by Chris Ripley, https://www.instagram.com/_mrripleyc_

]]> Thu, 14 Aug 2025 09:13:34 -0700 Daryl Reva Daryl Reva 2863 Greg Dunaway and Beau Whitney discuss the decline in profitability. 

If you’re in this business and aren’t waking up to the reality that oversupply is killing your profitability, you are operating on borrowed time. Beau’s data exposes exactly how and why so many are being driven out. If you continue on blindly, you may not survive the next correction. Listen to this podcast right now and make critical adjustments —or join the growing list of failed operators.

00:00 Regulation: Evolving Strategies
03:58 Challenges of Federally Illegal Businesses
08:50 Oregon's Stagnant Market Challenges
12:16 Oversupply Risks for Small Businesses
13:56 Access Limitations
19:28 Federal Reform Needed in State Regulation
21:27 Investment Challenges
24:58 Market Oversupply Challenges
29:20 "National Legalization Stabilizes Market"
31:38 "Discipline and Community in Business"
35:24 Cannabinoid Market Valuation Reevaluation
41:41 Understanding Market Entry Strategies
44:19 Foresight in THC Beverage Trends
46:15 Global Market Analysis & Risk Evaluation

We’re on Social Media! 
Follow us for everyday cultivation knowledge straight to your feed

📲 Youtube https://www.youtube.com/@AROYA
📲 Instagram https://www.instagram.com/aroya.io/

Thank you for tuning into AROYA OFFICE HOURS!
📲Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/aroya-office-hours-special-edition/id1811861186
📲If you love this show, please leave us a THUMBS UP and share your favorite episodes with friends.

We really appreciate your support.

Host Links:
📲Greg Dunaway, https://www.instagram.com/gregdunaway/
https://maplecreek.consulting

About: Greg Dunaway brings a unique blend of corporate savvy and cannabis industry grit to the mic. After 10 years in PR, marketing, and account management, he took a leap of faith into the cannabis space—leading a startup in Arizona through rapid growth and a successful exit. He then joined Grow Glide as employee #5, helping scale the company 20x, expand internationally, and navigate a high-profile acquisition.

Today, Greg is the founder of Cult Cannabis Co., a premium cultivation company based in Arizona. With clients on three continents and a deep network across the industry, he brings an insider perspective, real-world experience, and a passion for meaningful conversations that move the cannabis space forward.

Guest Links:
📲 Beau Whitney, https://www.linkedin.com/in/beauwhitney/
📲 Whitney Economics, https://www.whitneyeconomics.com

‘Office Hours’ is an AROYA by Addium Inc. Podcast //
📲 Produced by Chris Ripley, https://www.instagram.com/_mrripleyc_

]]> market,hemp industry,legalization,profitability,regulators,licensing strategies,market oversupply,taxation,illicit market,federal laws,business investment,state-by-state regulation,market correction,multi-state operators (MSOs),market saturation,pricing,cultivation,supply and demand,adult-use,medical,market access,interstate commerce,hemp fiber,intoxicating cannabinoids,retail,compliance,pricing compression,beau whitney,greg dunaway,aroya office hours, No [AUDIO only] The Corner Office Podcast by AROYA: Transforming Cannabis in Europe with Timo Bongartz 5 5 [AUDIO only] The Corner Office Podcast by AROYA: Transforming Cannabis in Europe with Timo Bongartz full 3ed7cf2a-eddd-47f0-a24c-57d2a36b25dc https://share.transistor.fm/s/c0744b5a In this episode, host Greg Dunaway sits down with Timo Bongartz, co-founder and CEO of Cannavigia—a leading force in bringing transparency and compliance to the global cannabis market, with a special emphasis on Europe. Timo brings an unparalleled perspective, having navigated regulatory and operational challenges across Europe and beyond, including pioneering projects in Switzerland and adapting to complex EU regulations.

In this conversation, Greg and Timo dive into the explosive growth of Germany’s medical cannabis market, the evolving landscape of social clubs and home cultivation, and what it’s really like to attend “Mary Jane,” Berlin’s record-breaking cannabis festival. Timo offers a comprehensive overview of Germany’s two-tiered recreational and medical system, highlights trends shaping the broader EU industry, and explores the challenges and opportunities faced by domestic and international growers.

You’ll also get an insider’s view into the future of cannabis production, the key differences between growing in Europe versus the US, and how Cannavigia is revolutionizing compliance and data-driven decision-making for cultivators worldwide. Whether you’re an operator, investor, or just curious about cannabis in Europe, this episode delivers unique insights and candid analysis straight from one of the industry’s sharpest minds.

]]> In this episode, host Greg Dunaway sits down with Timo Bongartz, co-founder and CEO of Cannavigia—a leading force in bringing transparency and compliance to the global cannabis market, with a special emphasis on Europe. Timo brings an unparalleled perspective, having navigated regulatory and operational challenges across Europe and beyond, including pioneering projects in Switzerland and adapting to complex EU regulations.

In this conversation, Greg and Timo dive into the explosive growth of Germany’s medical cannabis market, the evolving landscape of social clubs and home cultivation, and what it’s really like to attend “Mary Jane,” Berlin’s record-breaking cannabis festival. Timo offers a comprehensive overview of Germany’s two-tiered recreational and medical system, highlights trends shaping the broader EU industry, and explores the challenges and opportunities faced by domestic and international growers.

You’ll also get an insider’s view into the future of cannabis production, the key differences between growing in Europe versus the US, and how Cannavigia is revolutionizing compliance and data-driven decision-making for cultivators worldwide. Whether you’re an operator, investor, or just curious about cannabis in Europe, this episode delivers unique insights and candid analysis straight from one of the industry’s sharpest minds.

]]> Mon, 28 Jul 2025 08:17:02 -0700 Daryl Reva Daryl Reva 2997 In this episode, host Greg Dunaway sits down with Timo Bongartz, co-founder and CEO of Cannavigia—a leading force in bringing transparency and compliance to the global cannabis market, with a special emphasis on Europe. Timo brings an unparalleled perspective, having navigated regulatory and operational challenges across Europe and beyond, including pioneering projects in Switzerland and adapting to complex EU regulations.

In this conversation, Greg and Timo dive into the explosive growth of Germany’s medical cannabis market, the evolving landscape of social clubs and home cultivation, and what it’s really like to attend “Mary Jane,” Berlin’s record-breaking cannabis festival. Timo offers a comprehensive overview of Germany’s two-tiered recreational and medical system, highlights trends shaping the broader EU industry, and explores the challenges and opportunities faced by domestic and international growers.

You’ll also get an insider’s view into the future of cannabis production, the key differences between growing in Europe versus the US, and how Cannavigia is revolutionizing compliance and data-driven decision-making for cultivators worldwide. Whether you’re an operator, investor, or just curious about cannabis in Europe, this episode delivers unique insights and candid analysis straight from one of the industry’s sharpest minds.

]]> aroya, addium, podcast, the corner office, No [AUDIO only] The Corner Office Podcast by AROYA: Resilient CEA and Operations with David Cohen 4 4 [AUDIO only] The Corner Office Podcast by AROYA: Resilient CEA and Operations with David Cohen full 8efeab11-ca27-4f8a-af57-82d0c5ed4205 https://share.transistor.fm/s/9fbb4c3d In today’s episode, Greg Dunaway sits down with none other than David Cohen—a name that’ll ring a bell for anyone in the cannabis or CEA space. David’s got three decades of experience scaling tech companies around the world. Still, you probably know him best as the guy who turned Fluence Bioengineering from a $15 million company into a $200 million industry giant, ultimately overseeing its massive $272 million sale.

Greg and David cover a ton of ground in this conversation. They get into what it was like for David to step into Fluence right as the “green rush” was taking off, and what it really takes to handle hypergrowth without spinning out of control. There’s some real talk about what makes a business survive in today’s competitive world—spoiler: it’s not just flashy tech, but ruthless efficiency, cost control, and building a brand that matters.

They also dive into where the legal cultivation and CEA industries are at now compared to those gold rush days, what the future could look like (Germany and the global scene included!), and the tech trends that actually make a difference on the ground. 

00:00 "Fluence Opportunity and Acquisition Journey"
03:55 Lighting Industry Rivalry & Acquisition
07:31 "Fluence: Leading Scaled Production"
11:08 CEA Market Insights
14:11 Strategic Scaling in Niche Markets
19:06 Aligning Tech with Customer Needs
21:00 Bridging Tech and Farming Needs
25:01 Europe's Evolving Patient-Driven Market
26:52 Market Growth in Germany
32:14 Podcast Insight: Scaling Indoor and Greenhouse Growing
33:52 Vision and Challenges in CEA Expansion
36:26 "Ruthless Efficiency in Cultivation"
39:50 Industry Consolidation and Efficiency
44:58 Passionate About Global Food Security
46:32 "Appreciation for David's Insights"

]]> In today’s episode, Greg Dunaway sits down with none other than David Cohen—a name that’ll ring a bell for anyone in the cannabis or CEA space. David’s got three decades of experience scaling tech companies around the world. Still, you probably know him best as the guy who turned Fluence Bioengineering from a $15 million company into a $200 million industry giant, ultimately overseeing its massive $272 million sale.

Greg and David cover a ton of ground in this conversation. They get into what it was like for David to step into Fluence right as the “green rush” was taking off, and what it really takes to handle hypergrowth without spinning out of control. There’s some real talk about what makes a business survive in today’s competitive world—spoiler: it’s not just flashy tech, but ruthless efficiency, cost control, and building a brand that matters.

They also dive into where the legal cultivation and CEA industries are at now compared to those gold rush days, what the future could look like (Germany and the global scene included!), and the tech trends that actually make a difference on the ground. 

00:00 "Fluence Opportunity and Acquisition Journey"
03:55 Lighting Industry Rivalry & Acquisition
07:31 "Fluence: Leading Scaled Production"
11:08 CEA Market Insights
14:11 Strategic Scaling in Niche Markets
19:06 Aligning Tech with Customer Needs
21:00 Bridging Tech and Farming Needs
25:01 Europe's Evolving Patient-Driven Market
26:52 Market Growth in Germany
32:14 Podcast Insight: Scaling Indoor and Greenhouse Growing
33:52 Vision and Challenges in CEA Expansion
36:26 "Ruthless Efficiency in Cultivation"
39:50 Industry Consolidation and Efficiency
44:58 Passionate About Global Food Security
46:32 "Appreciation for David's Insights"

]]> Thu, 12 Jun 2025 15:05:20 -0700 Daryl Reva Daryl Reva 2827 In today’s episode, Greg Dunaway sits down with none other than David Cohen—a name that’ll ring a bell for anyone in the cannabis or CEA space. David’s got three decades of experience scaling tech companies around the world. Still, you probably know him best as the guy who turned Fluence Bioengineering from a $15 million company into a $200 million industry giant, ultimately overseeing its massive $272 million sale.

Greg and David cover a ton of ground in this conversation. They get into what it was like for David to step into Fluence right as the “green rush” was taking off, and what it really takes to handle hypergrowth without spinning out of control. There’s some real talk about what makes a business survive in today’s competitive world—spoiler: it’s not just flashy tech, but ruthless efficiency, cost control, and building a brand that matters.

They also dive into where the legal cultivation and CEA industries are at now compared to those gold rush days, what the future could look like (Germany and the global scene included!), and the tech trends that actually make a difference on the ground. 

00:00 "Fluence Opportunity and Acquisition Journey"
03:55 Lighting Industry Rivalry & Acquisition
07:31 "Fluence: Leading Scaled Production"
11:08 CEA Market Insights
14:11 Strategic Scaling in Niche Markets
19:06 Aligning Tech with Customer Needs
21:00 Bridging Tech and Farming Needs
25:01 Europe's Evolving Patient-Driven Market
26:52 Market Growth in Germany
32:14 Podcast Insight: Scaling Indoor and Greenhouse Growing
33:52 Vision and Challenges in CEA Expansion
36:26 "Ruthless Efficiency in Cultivation"
39:50 Industry Consolidation and Efficiency
44:58 Passionate About Global Food Security
46:32 "Appreciation for David's Insights"

]]> CEA (controlled environment agriculture),LED grow lights,Fluence Bioengineering,business scaling,M&A,hypergrowth,brand positioning,operational efficiency,grower technology adoption,product-market fit,capital investment,market consolidation,food security,commercial agriculture,cost control,automation in agriculture,tech ROI,customer service,competitive differentiation,investor relations,data-driven agriculture,indoor farming,david cohen,greg dunaway No [AUDIO only] The Corner Office Podcast by AROYA: Bryan Passman on Leadership, Culture, and Careers 3 3 [AUDIO only] The Corner Office Podcast by AROYA: Bryan Passman on Leadership, Culture, and Careers full 2677d104-4c31-4099-92e0-111a2d02f9ae https://share.transistor.fm/s/b4b4ee63 Welcome to another episode of AROYA Office Hours Special Edition, where we sit down with the movers and shakers who shape the industry from behind the scenes. 

In today’s episode, hosts Greg Dunaway and Bryan Passman—co-founder and CEO of Hunter Esquire, one of the leading talent acquisition firms in cannabis—pull back the curtain on the real state of hiring, leadership, and culture in the cannabis space.


Bryan shares his unique perspective as an industry insider trusted with sensitive executive decisions, discussing everything from the turbulence of hiring MSOs (Multi-State Operators) to why turnover is such an expensive—and yet common—problem. The conversation covers shifting trends, like the rise in demand for finance and operations leaders, and explores what positions are fading into the background, especially in HR. 

Bryan also delivers candid advice for job seekers, breaks down common hiring mistakes cannabis CEOs make, and shares his hopes for a smoother path forward in this challenging business.


00:00 Effective Executive Search Strategies

04:41 Advisement Challenges: Energizing and Unorthodox

08:13 Rapid Hiring and Turnover Norms

13:12 Finance and Operations Leadership Focus

14:57 HR Cuts Impact Company Culture

19:56 Cultural Shift in Corporate Hiring

23:08 Transparent Recruiting Practices

26:52 Misfit Talent from Top Corporations

29:37 Industry Caution: Choose Stability

31:57 Acquisition Challenges and Leadership Uncertainty

37:47 Accountability and Perseverance

39:57 A Compassionate World for All

41:56 Diversifying Beyond Industry

45:23 Grateful and Enjoyed Our Time

Links:
Bryan Passman
Hunter-Esquire

Greg Dunaway
Maple Creek Consulting

AROYA by Addium

]]> Welcome to another episode of AROYA Office Hours Special Edition, where we sit down with the movers and shakers who shape the industry from behind the scenes. 

In today’s episode, hosts Greg Dunaway and Bryan Passman—co-founder and CEO of Hunter Esquire, one of the leading talent acquisition firms in cannabis—pull back the curtain on the real state of hiring, leadership, and culture in the cannabis space.


Bryan shares his unique perspective as an industry insider trusted with sensitive executive decisions, discussing everything from the turbulence of hiring MSOs (Multi-State Operators) to why turnover is such an expensive—and yet common—problem. The conversation covers shifting trends, like the rise in demand for finance and operations leaders, and explores what positions are fading into the background, especially in HR. 

Bryan also delivers candid advice for job seekers, breaks down common hiring mistakes cannabis CEOs make, and shares his hopes for a smoother path forward in this challenging business.


00:00 Effective Executive Search Strategies

04:41 Advisement Challenges: Energizing and Unorthodox

08:13 Rapid Hiring and Turnover Norms

13:12 Finance and Operations Leadership Focus

14:57 HR Cuts Impact Company Culture

19:56 Cultural Shift in Corporate Hiring

23:08 Transparent Recruiting Practices

26:52 Misfit Talent from Top Corporations

29:37 Industry Caution: Choose Stability

31:57 Acquisition Challenges and Leadership Uncertainty

37:47 Accountability and Perseverance

39:57 A Compassionate World for All

41:56 Diversifying Beyond Industry

45:23 Grateful and Enjoyed Our Time

Links:
Bryan Passman
Hunter-Esquire

Greg Dunaway
Maple Creek Consulting

AROYA by Addium

]]> Thu, 29 May 2025 10:11:52 -0700 Daryl Reva Daryl Reva 2778 Welcome to another episode of AROYA Office Hours Special Edition, where we sit down with the movers and shakers who shape the industry from behind the scenes. 

In today’s episode, hosts Greg Dunaway and Bryan Passman—co-founder and CEO of Hunter Esquire, one of the leading talent acquisition firms in cannabis—pull back the curtain on the real state of hiring, leadership, and culture in the cannabis space.


Bryan shares his unique perspective as an industry insider trusted with sensitive executive decisions, discussing everything from the turbulence of hiring MSOs (Multi-State Operators) to why turnover is such an expensive—and yet common—problem. The conversation covers shifting trends, like the rise in demand for finance and operations leaders, and explores what positions are fading into the background, especially in HR. 

Bryan also delivers candid advice for job seekers, breaks down common hiring mistakes cannabis CEOs make, and shares his hopes for a smoother path forward in this challenging business.


00:00 Effective Executive Search Strategies

04:41 Advisement Challenges: Energizing and Unorthodox

08:13 Rapid Hiring and Turnover Norms

13:12 Finance and Operations Leadership Focus

14:57 HR Cuts Impact Company Culture

19:56 Cultural Shift in Corporate Hiring

23:08 Transparent Recruiting Practices

26:52 Misfit Talent from Top Corporations

29:37 Industry Caution: Choose Stability

31:57 Acquisition Challenges and Leadership Uncertainty

37:47 Accountability and Perseverance

39:57 A Compassionate World for All

41:56 Diversifying Beyond Industry

45:23 Grateful and Enjoyed Our Time

Links:
Bryan Passman
Hunter-Esquire

Greg Dunaway
Maple Creek Consulting

AROYA by Addium

]]> hiring, talent acquisition, executive search, staffing challenges, MSOs, employee churn, turnover cost, professionalization, culture fit, HR function, recruitment strategies, operations leadership, finance roles, OPEX, CFO searches, controller roles, bryan passman, quality searches, chief of staff, company culture, organizational change, leadership mistakes, receivership, bankruptcy, restructuring, hiring from outside industry, industry bias, communication issues, collaboration in hiring, transparency in hiring, No [AUDIO Only] The Corner Office Podcast by AROYA: Price Compression & Changing Markets with Jamie Pearson 2 2 [AUDIO Only] The Corner Office Podcast by AROYA: Price Compression & Changing Markets with Jamie Pearson full a476b70c-3c61-4c2f-85bd-84b6380a8dd2 https://share.transistor.fm/s/61106f70 On Office Hours Live Special Edition this week, host Greg Dunaway sits down with trailblazing executive Jamie Pearson. In this candid and wide-ranging conversation, Jamie shares her unique journey from a childhood surrounded by cannabis culture to leading industry mainstays like Bang and shaping cross-border expansion strategies at New Holland Group.

00:00 Generosity and  Entrepreneurship

06:23 Forging Cross-Border Business Success

09:23 Market and Price Compression

10:49  Market Challenges

15:21 Investing in Niche Success

17:57 Pre-Revenue Investment Strategy

23:27 Talman Group Pitch Training Partnership

24:38 Companies Enter European Market

29:39 Germany's Pharma-Focused Regulations

34:04 Social Clubs and Hemp Debate

36:07 Montana Licensing Dispute: Liquor vs. Craft Beer

39:17 Join Forces for Legal THC

42:37 Networking in Markets

45:00 Appreciation for Greg

]]> On Office Hours Live Special Edition this week, host Greg Dunaway sits down with trailblazing executive Jamie Pearson. In this candid and wide-ranging conversation, Jamie shares her unique journey from a childhood surrounded by cannabis culture to leading industry mainstays like Bang and shaping cross-border expansion strategies at New Holland Group.

00:00 Generosity and  Entrepreneurship

06:23 Forging Cross-Border Business Success

09:23 Market and Price Compression

10:49  Market Challenges

15:21 Investing in Niche Success

17:57 Pre-Revenue Investment Strategy

23:27 Talman Group Pitch Training Partnership

24:38 Companies Enter European Market

29:39 Germany's Pharma-Focused Regulations

34:04 Social Clubs and Hemp Debate

36:07 Montana Licensing Dispute: Liquor vs. Craft Beer

39:17 Join Forces for Legal THC

42:37 Networking in Markets

45:00 Appreciation for Greg

]]> Thu, 15 May 2025 08:23:17 -0700 Daryl Reva Daryl Reva 2790 On Office Hours Live Special Edition this week, host Greg Dunaway sits down with trailblazing executive Jamie Pearson. In this candid and wide-ranging conversation, Jamie shares her unique journey from a childhood surrounded by cannabis culture to leading industry mainstays like Bang and shaping cross-border expansion strategies at New Holland Group.

00:00 Generosity and  Entrepreneurship

06:23 Forging Cross-Border Business Success

09:23 Market and Price Compression

10:49  Market Challenges

15:21 Investing in Niche Success

17:57 Pre-Revenue Investment Strategy

23:27 Talman Group Pitch Training Partnership

24:38 Companies Enter European Market

29:39 Germany's Pharma-Focused Regulations

34:04 Social Clubs and Hemp Debate

36:07 Montana Licensing Dispute: Liquor vs. Craft Beer

39:17 Join Forces for Legal THC

42:37 Networking in Markets

45:00 Appreciation for Greg

]]> aroya, addium, podcast, the corner office, No [AUDIO Only] The Corner Office Podcast by AROYA: Jason Washington's Journey and Triumphs 1 1 [AUDIO Only] The Corner Office Podcast by AROYA: Jason Washington's Journey and Triumphs full 82c592c8-aed9-4422-942f-57561f453a97 https://share.transistor.fm/s/6ebe8f95 Get ready for a powerful story of resilience, innovation, and entrepreneurship in the industry. In this special edition of AROYA Office Hours LIVE, host Greg Dunaway sits down with multifaceted cannabis leader Jason Washington for a candid conversation about triumph over adversity and the relentless drive it takes to succeed in this fast-evolving space.

From his early days as a college football quarterback in Montana to building an empire—and later facing down federal prosecution—Jason shares his incredible journey into the heart of cannabis cultivation, business, and advocacy. You'll hear about the highs of rapid business growth, the lows of legal battles and incarceration, and the lessons he learned bouncing back to become a respected industry consultant and founder of Kulture Global.

Packed with raw insight and first-hand accounts, this episode isn’t just about surviving tough times—it’s about coming out the other side stronger than ever. Whether you’re a grower, entrepreneur, or just passionate about cannabis, Jason’s story will inspire you to hustle harder, think bigger, and never count yourself out.

00:00 "From Football to Cannabis Career"
04:16 Car Customization Shop Success Story
07:30 Retail and Cultivation Challenges
09:42 Logistical Challenges of Retail Hub Model
13:58 "Montanan Jury Confidence"
19:23 Betrayal and Fortune
23:18 Vandalism and Legal Battle Unfold
25:47 Judge to Decide Sentencing Outcome
28:21 "Defending Against Misjudged Accusations"
32:18 Venture's Misaligned Evolution
34:13 Kulture's Evolution: From Retail to Agency
39:06 Hands-On Approach to Business
40:49 Thriving Amid Industry Shakeout

We’re on Social Media! 
Follow us for everyday cultivation knowledge straight to your feed

📲 Youtube https://www.youtube.com/@AROYA
📲 Instagram https://www.instagram.com/aroya.io/

Thank you for tuning into AROYA OFFICE HOURS!
📲Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/gb/podcast/aroya-office-hours-live/id1692385343
📲If you love this show, please leave us a THUMBS UP and share your favorite episodes with friends.

We really appreciate your support.

Host Links:
📲Greg Dunaway, https://www.instagram.com/gregdunaway/
https://maplecreek.consulting

About: Greg Dunaway brings a unique blend of corporate savvy and cannabis industry grit to the mic. After 10 years in PR, marketing, and account management, he took a leap of faith into the cannabis space, leading a startup in Arizona through rapid growth and a successful exit. He then joined Grow Glide as employee #5, helping scale the company 20x, expand internationally, and navigate a high-profile acquisition.

Today, Greg is the founder of Cult Cannabis Co., a premium cultivation company based in Arizona. With clients on three continents and a deep network across the industry, he brings an insider perspective, real-world experience, and a passion for meaningful conversations that move the cannabis space forward.

Guest Links:
📲Jason Washington, https://www.instagram.com/jasondwashington/
📲 Kulture Global https://www.instagram.com/kulture.global

‘Office Hours’ is an AROYA by Addium Inc. Podcast //
📲 Produced by Chris Ripley, https://www.instagram.com/_mrripleyc_

]]> Get ready for a powerful story of resilience, innovation, and entrepreneurship in the industry. In this special edition of AROYA Office Hours LIVE, host Greg Dunaway sits down with multifaceted cannabis leader Jason Washington for a candid conversation about triumph over adversity and the relentless drive it takes to succeed in this fast-evolving space.

From his early days as a college football quarterback in Montana to building an empire—and later facing down federal prosecution—Jason shares his incredible journey into the heart of cannabis cultivation, business, and advocacy. You'll hear about the highs of rapid business growth, the lows of legal battles and incarceration, and the lessons he learned bouncing back to become a respected industry consultant and founder of Kulture Global.

Packed with raw insight and first-hand accounts, this episode isn’t just about surviving tough times—it’s about coming out the other side stronger than ever. Whether you’re a grower, entrepreneur, or just passionate about cannabis, Jason’s story will inspire you to hustle harder, think bigger, and never count yourself out.

00:00 "From Football to Cannabis Career"
04:16 Car Customization Shop Success Story
07:30 Retail and Cultivation Challenges
09:42 Logistical Challenges of Retail Hub Model
13:58 "Montanan Jury Confidence"
19:23 Betrayal and Fortune
23:18 Vandalism and Legal Battle Unfold
25:47 Judge to Decide Sentencing Outcome
28:21 "Defending Against Misjudged Accusations"
32:18 Venture's Misaligned Evolution
34:13 Kulture's Evolution: From Retail to Agency
39:06 Hands-On Approach to Business
40:49 Thriving Amid Industry Shakeout

We’re on Social Media! 
Follow us for everyday cultivation knowledge straight to your feed

📲 Youtube https://www.youtube.com/@AROYA
📲 Instagram https://www.instagram.com/aroya.io/

Thank you for tuning into AROYA OFFICE HOURS!
📲Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/gb/podcast/aroya-office-hours-live/id1692385343
📲If you love this show, please leave us a THUMBS UP and share your favorite episodes with friends.

We really appreciate your support.

Host Links:
📲Greg Dunaway, https://www.instagram.com/gregdunaway/
https://maplecreek.consulting

About: Greg Dunaway brings a unique blend of corporate savvy and cannabis industry grit to the mic. After 10 years in PR, marketing, and account management, he took a leap of faith into the cannabis space, leading a startup in Arizona through rapid growth and a successful exit. He then joined Grow Glide as employee #5, helping scale the company 20x, expand internationally, and navigate a high-profile acquisition.

Today, Greg is the founder of Cult Cannabis Co., a premium cultivation company based in Arizona. With clients on three continents and a deep network across the industry, he brings an insider perspective, real-world experience, and a passion for meaningful conversations that move the cannabis space forward.

Guest Links:
📲Jason Washington, https://www.instagram.com/jasondwashington/
📲 Kulture Global https://www.instagram.com/kulture.global

‘Office Hours’ is an AROYA by Addium Inc. Podcast //
📲 Produced by Chris Ripley, https://www.instagram.com/_mrripleyc_

]]> Thu, 01 May 2025 11:45:04 -0700 Daryl Reva Daryl Reva 2606 Get ready for a powerful story of resilience, innovation, and entrepreneurship in the industry. In this special edition of AROYA Office Hours LIVE, host Greg Dunaway sits down with multifaceted cannabis leader Jason Washington for a candid conversation about triumph over adversity and the relentless drive it takes to succeed in this fast-evolving space.

From his early days as a college football quarterback in Montana to building an empire—and later facing down federal prosecution—Jason shares his incredible journey into the heart of cannabis cultivation, business, and advocacy. You'll hear about the highs of rapid business growth, the lows of legal battles and incarceration, and the lessons he learned bouncing back to become a respected industry consultant and founder of Kulture Global.

Packed with raw insight and first-hand accounts, this episode isn’t just about surviving tough times—it’s about coming out the other side stronger than ever. Whether you’re a grower, entrepreneur, or just passionate about cannabis, Jason’s story will inspire you to hustle harder, think bigger, and never count yourself out.

00:00 "From Football to Cannabis Career"
04:16 Car Customization Shop Success Story
07:30 Retail and Cultivation Challenges
09:42 Logistical Challenges of Retail Hub Model
13:58 "Montanan Jury Confidence"
19:23 Betrayal and Fortune
23:18 Vandalism and Legal Battle Unfold
25:47 Judge to Decide Sentencing Outcome
28:21 "Defending Against Misjudged Accusations"
32:18 Venture's Misaligned Evolution
34:13 Kulture's Evolution: From Retail to Agency
39:06 Hands-On Approach to Business
40:49 Thriving Amid Industry Shakeout

We’re on Social Media! 
Follow us for everyday cultivation knowledge straight to your feed

📲 Youtube https://www.youtube.com/@AROYA
📲 Instagram https://www.instagram.com/aroya.io/

Thank you for tuning into AROYA OFFICE HOURS!
📲Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/gb/podcast/aroya-office-hours-live/id1692385343
📲If you love this show, please leave us a THUMBS UP and share your favorite episodes with friends.

We really appreciate your support.

Host Links:
📲Greg Dunaway, https://www.instagram.com/gregdunaway/
https://maplecreek.consulting

About: Greg Dunaway brings a unique blend of corporate savvy and cannabis industry grit to the mic. After 10 years in PR, marketing, and account management, he took a leap of faith into the cannabis space, leading a startup in Arizona through rapid growth and a successful exit. He then joined Grow Glide as employee #5, helping scale the company 20x, expand internationally, and navigate a high-profile acquisition.

Today, Greg is the founder of Cult Cannabis Co., a premium cultivation company based in Arizona. With clients on three continents and a deep network across the industry, he brings an insider perspective, real-world experience, and a passion for meaningful conversations that move the cannabis space forward.

Guest Links:
📲Jason Washington, https://www.instagram.com/jasondwashington/
📲 Kulture Global https://www.instagram.com/kulture.global

‘Office Hours’ is an AROYA by Addium Inc. Podcast //
📲 Produced by Chris Ripley, https://www.instagram.com/_mrripleyc_

]]> industry, medical cannabis, federal prosecution, cultivation facilities, dispensary operations, caregiver laws, Montana laws, legalization, legacy operators, entrepreneurship, business challenges, market strategy, price compression, retail, compliance issues, supply chain, recreational, branding, cultivation excellence, state vs federal law, consulting, cannabis business resilience, cannabis market evolution, data-driven growing, cannabis stigma, regulatory challenges, consulting services, business expansion, product distribution, business agencies, No