Transistor (https://transistor.fm) https://feeds.transistor.fm/the-conversion-collective Breaking down digital advertising into pod-sized pieces. Easy chat and hard facts. A lighthearted look at the world of performance marketing. Edo Povel is joined by different friends of The Conversion Collective each episode to discuss important topics, such as payday sales peaks, incrementality, and strategies for various marketing channels—but they also end up discussing equally important topics… like great Indonesian food and the best way to clean an apartment! It starts out as digital advertising talk, but you never know where it will go. © 2025 RTB House 7ea5d254-0cd8-55e2-8804-14987a501456 no Trailer en Thu, 27 Nov 2025 17:13:35 +0100 Thu, 27 Nov 2025 17:14:54 +0100 https://conversioncollective.rtbhouse.com/ https://img.transistor.fm/ibEIVbz_MWHpyfHQ_33EWRMM6-7fdA9I7B8QveUOUms/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82ODlh/MDA4ODExMjE1YWY5/OGE0ODhhYTZlN2Jk/ZDgzNC5qcGc.jpg https://conversioncollective.rtbhouse.com/ episodic RTB House Breaking down digital advertising into pod-sized pieces. Easy chat and hard facts. A lighthearted look at the world of performance marketing. Edo Povel is joined by different friends of The Conversion Collective each episode to discuss important topics, such as payday sales peaks, incrementality, and strategies for various marketing channels—but they also end up discussing equally important topics… like great Indonesian food and the best way to clean an apartment! It starts out as digital advertising talk, but you never know where it will go. Breaking down digital advertising into pod-sized pieces. Marketing, Business & Technology. digital marketing, performance marketing, digital advertising. Podcastguru info@podcastguru.nl No No 5 5 #5: Incrementality vs. ROAS full f81f6aa1-1fd9-47ab-839f-82a46e5d86ae https://share.transistor.fm/s/a2fb0b64 Ad campaigns live and die by their results. But which result really matters? Account Director Bob Hoeksema drops in to talk about the nuances between incrementality and ROAS—and how the best way to prove value is to test, test, and test again.

]]> Ad campaigns live and die by their results. But which result really matters? Account Director Bob Hoeksema drops in to talk about the nuances between incrementality and ROAS—and how the best way to prove value is to test, test, and test again.

]]> Mon, 17 Nov 2025 09:09:00 +0100 RTB House RTB House 1448 Ad campaigns live and die by their results. But which result really matters? Account Director Bob Hoeksema drops in to talk about the nuances between incrementality and ROAS—and how the best way to prove value is to test, test, and test again.

]]> Marketing, Business & Technology. digital marketing, performance marketing, digital advertising. No 4 4 #4: Myth-busting Ad Campaigns: Strategy, Conversions and Channel Choices full f64747e5-12dd-4af1-b34a-011d0cc6eca8 https://share.transistor.fm/s/dd148141 More myth-busting! This time, we’re joined by Performance Expert Kylian van Vaalen to talk about strategies and channels. It’s a conversation about conversion.

]]> More myth-busting! This time, we’re joined by Performance Expert Kylian van Vaalen to talk about strategies and channels. It’s a conversation about conversion.

]]> Mon, 17 Nov 2025 09:07:00 +0100 RTB House RTB House 2601 More myth-busting! This time, we’re joined by Performance Expert Kylian van Vaalen to talk about strategies and channels. It’s a conversation about conversion.

]]> Marketing, Business & Technology. digital marketing, performance marketing, digital advertising. No 3 3 #3: Myth-busting Ad Campaigns: Creatives, Automation, and Data full 80b72779-6ab3-4cfd-afa0-216fcfb34de1 https://share.transistor.fm/s/c3ea7516 Maggie Popovich is back… and this time we’re busting some common myths about ad campaigns. Why believe the same tired old stories when there are hard facts in the data?

]]> Maggie Popovich is back… and this time we’re busting some common myths about ad campaigns. Why believe the same tired old stories when there are hard facts in the data?

]]> Mon, 17 Nov 2025 09:05:00 +0100 RTB House RTB House 919 Maggie Popovich is back… and this time we’re busting some common myths about ad campaigns. Why believe the same tired old stories when there are hard facts in the data?

]]> Marketing, Business & Technology. digital marketing, performance marketing, digital advertising. No 2 2 #2: How Important Are Creatives in Advertising, Really? full 220c80f2-8297-44fa-b5b2-829272ff9d54 https://share.transistor.fm/s/2270dd81 Maggie Popovich joins The Conversion Collective to talk about whether the look of ads really matters. And, if so, how do you really make a tiny box on a screen stand out from the crowd?

]]> Maggie Popovich joins The Conversion Collective to talk about whether the look of ads really matters. And, if so, how do you really make a tiny box on a screen stand out from the crowd?

]]> Mon, 17 Nov 2025 09:02:00 +0100 RTB House RTB House 2006 Maggie Popovich joins The Conversion Collective to talk about whether the look of ads really matters. And, if so, how do you really make a tiny box on a screen stand out from the crowd?

]]> Marketing, Business & Technology. digital marketing, performance marketing, digital advertising. No 1 1 #1: Payday purchases and travel trends full 9b0aab1b-6d8a-4742-8f89-996cf43953cc https://share.transistor.fm/s/f7ead674 We’re joined by Orbi Ish-Shalom, Senior Technical Account Manager for RTB House Benelux, to discuss how purchasing peaks around pay days are shifting over time. We’ll also take a flying leap into travel trends.

]]> We’re joined by Orbi Ish-Shalom, Senior Technical Account Manager for RTB House Benelux, to discuss how purchasing peaks around pay days are shifting over time. We’ll also take a flying leap into travel trends.

]]> Mon, 17 Nov 2025 06:00:00 +0100 RTB House RTB House 1367 We’re joined by Orbi Ish-Shalom, Senior Technical Account Manager for RTB House Benelux, to discuss how purchasing peaks around pay days are shifting over time. We’ll also take a flying leap into travel trends.

]]> Marketing, Business & Technology. digital marketing, performance marketing, digital advertising. No Trailer trailer f4b58daa-51fe-4401-aa96-c94f4de74166 https://share.transistor.fm/s/02b27b67 Breaking down digital advertising into pod-sized pieces. Easy chat and hard facts. Here's the trailer of what you can expect.

]]> Breaking down digital advertising into pod-sized pieces. Easy chat and hard facts. Here's the trailer of what you can expect.

]]> Sun, 16 Nov 2025 07:29:30 +0100 RTB House RTB House 41 Breaking down digital advertising into pod-sized pieces. Easy chat and hard facts. Here's the trailer of what you can expect.

]]> Marketing, Business & Technology. digital marketing, performance marketing, digital advertising. No