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    <itunes:complete>No</itunes:complete>
    <itunes:explicit>No</itunes:explicit>
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      <title>The Role of a Podcast in Your Marketing</title>
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      <podcast:episode>1</podcast:episode>
      <itunes:title>The Role of a Podcast in Your Marketing</itunes:title>
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        <![CDATA[Where does a podcast fit in your marketing? Listen to find out...]]>
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        <![CDATA[Where does a podcast fit in your marketing? Listen to find out...]]>
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      <pubDate>Thu, 13 Dec 2018 05:00:00 -0500</pubDate>
      <author>Steve Gordon</author>
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      <itunes:author>Steve Gordon</itunes:author>
      <itunes:duration>512</itunes:duration>
      <itunes:summary>Where does a podcast fit in your marketing? Listen to find out...</itunes:summary>
      <itunes:subtitle>Where does a podcast fit in your marketing? Listen to find out...</itunes:subtitle>
      <itunes:keywords>marketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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      <title>Your Platform is a Brand Asset</title>
      <itunes:episode>2</itunes:episode>
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      <itunes:title>Your Platform is a Brand Asset</itunes:title>
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        <![CDATA[Let's talk about your platform...and why it's the most important marketing asset you can build.]]>
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        <![CDATA[Let's talk about your platform...and why it's the most important marketing asset you can build.]]>
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      <pubDate>Thu, 13 Dec 2018 06:00:00 -0500</pubDate>
      <author>Steve Gordon</author>
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      <itunes:author>Steve Gordon</itunes:author>
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      <itunes:summary>Let's talk about your platform...and why it's the most important marketing asset you can build.</itunes:summary>
      <itunes:subtitle>Let's talk about your platform...and why it's the most important marketing asset you can build.</itunes:subtitle>
      <itunes:keywords>marketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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      <title>Minimum Viable Audience</title>
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        <![CDATA[What is a minimum viable audience and why you want to have one.]]>
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        <![CDATA[What is a minimum viable audience and why you want to have one.]]>
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      <pubDate>Thu, 13 Dec 2018 07:00:00 -0500</pubDate>
      <author>Steve Gordon</author>
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      <itunes:author>Steve Gordon</itunes:author>
      <itunes:duration>475</itunes:duration>
      <itunes:summary>What is a minimum viable audience and why you want to have one.</itunes:summary>
      <itunes:subtitle>What is a minimum viable audience and why you want to have one.</itunes:subtitle>
      <itunes:keywords>marketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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    <item>
      <title>Webinar Recording Tips</title>
      <itunes:episode>4</itunes:episode>
      <podcast:episode>4</podcast:episode>
      <itunes:title>Webinar Recording Tips</itunes:title>
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        <![CDATA[Want to have a really effective webinar? Follow these tips when you record or present.]]>
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        <![CDATA[Want to have a really effective webinar? Follow these tips when you record or present.]]>
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      <pubDate>Thu, 13 Dec 2018 08:00:00 -0500</pubDate>
      <author>Steve Gordon</author>
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      <itunes:author>Steve Gordon</itunes:author>
      <itunes:duration>480</itunes:duration>
      <itunes:summary>Want to have a really effective webinar? Follow these tips when you record or present.</itunes:summary>
      <itunes:subtitle>Want to have a really effective webinar? Follow these tips when you record or present.</itunes:subtitle>
      <itunes:keywords>marketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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      <title>The #1 Thing You Can Do To Get Results</title>
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        <![CDATA[Keep your eye on the prize and the results will come.]]>
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        <![CDATA[Keep your eye on the prize and the results will come.]]>
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      <pubDate>Thu, 13 Dec 2018 09:00:00 -0500</pubDate>
      <author>Steve Gordon</author>
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      <itunes:author>Steve Gordon</itunes:author>
      <itunes:duration>480</itunes:duration>
      <itunes:summary>Keep your eye on the prize and the results will come.</itunes:summary>
      <itunes:subtitle>Keep your eye on the prize and the results will come.</itunes:subtitle>
      <itunes:keywords>marketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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    <item>
      <title>My "secret" method for turning interviews into business opportunities</title>
      <itunes:episode>6</itunes:episode>
      <podcast:episode>6</podcast:episode>
      <itunes:title>My "secret" method for turning interviews into business opportunities</itunes:title>
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      <description>
        <![CDATA[This one question leads to more opportunities than any other.]]>
      </description>
      <content:encoded>
        <![CDATA[This one question leads to more opportunities than any other.]]>
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      <pubDate>Thu, 13 Dec 2018 10:00:00 -0500</pubDate>
      <author>Steve Gordon</author>
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      <itunes:author>Steve Gordon</itunes:author>
      <itunes:duration>563</itunes:duration>
      <itunes:summary>This one question leads to more opportunities than any other.</itunes:summary>
      <itunes:subtitle>This one question leads to more opportunities than any other.</itunes:subtitle>
      <itunes:keywords>marketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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      <title>Let the ideas do the selling</title>
      <itunes:episode>7</itunes:episode>
      <podcast:episode>7</podcast:episode>
      <itunes:title>Let the ideas do the selling</itunes:title>
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      <description>
        <![CDATA[Better to let the ideas sell for you than to become a super salesperson.]]>
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        <![CDATA[Better to let the ideas sell for you than to become a super salesperson.]]>
      </content:encoded>
      <pubDate>Thu, 13 Dec 2018 11:00:00 -0500</pubDate>
      <author>Steve Gordon</author>
      <enclosure url="https://media.transistor.fm/e80a029f/e80a029f.mp3" length="7067640" type="audio/mpeg"/>
      <itunes:author>Steve Gordon</itunes:author>
      <itunes:duration>439</itunes:duration>
      <itunes:summary>Better to let the ideas sell for you than to become a super salesperson.</itunes:summary>
      <itunes:subtitle>Better to let the ideas sell for you than to become a super salesperson.</itunes:subtitle>
      <itunes:keywords>marketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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      <title>The most profitable afternoon you can spend in your business</title>
      <itunes:episode>8</itunes:episode>
      <podcast:episode>8</podcast:episode>
      <itunes:title>The most profitable afternoon you can spend in your business</itunes:title>
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      <link>https://share.transistor.fm/s/a2252dd5</link>
      <description>
        <![CDATA[<p>Downloads for this episode:</p><p>1. <a href="https://uceo-tools.s3.amazonaws.com/Authority%20Podcast-The%20Target%20100%20Solution%20Overview.pdf">The Target 100 Overview</a><br>2. <a href="https://uceo-tools.s3.amazonaws.com/Authority%20Podcast-The%20Target%20100%20Solution.pdf">The Target 100 Worksheet</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Downloads for this episode:</p><p>1. <a href="https://uceo-tools.s3.amazonaws.com/Authority%20Podcast-The%20Target%20100%20Solution%20Overview.pdf">The Target 100 Overview</a><br>2. <a href="https://uceo-tools.s3.amazonaws.com/Authority%20Podcast-The%20Target%20100%20Solution.pdf">The Target 100 Worksheet</a></p>]]>
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      <pubDate>Thu, 13 Dec 2018 12:00:00 -0500</pubDate>
      <author>Steve Gordon</author>
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      <itunes:author>Steve Gordon</itunes:author>
      <itunes:duration>318</itunes:duration>
      <itunes:summary>Take a couple of hours, leave the office and work on this...you'll be glad you did.</itunes:summary>
      <itunes:subtitle>Take a couple of hours, leave the office and work on this...you'll be glad you did.</itunes:subtitle>
      <itunes:keywords>marketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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      <title>How to review an interview after you record it</title>
      <itunes:episode>9</itunes:episode>
      <podcast:episode>9</podcast:episode>
      <itunes:title>How to review an interview after you record it</itunes:title>
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      <description>
        <![CDATA[Reviewing an interview should NOT become homework for you. Here's how to avoid that...]]>
      </description>
      <content:encoded>
        <![CDATA[Reviewing an interview should NOT become homework for you. Here's how to avoid that...]]>
      </content:encoded>
      <pubDate>Thu, 13 Dec 2018 13:00:00 -0500</pubDate>
      <author>Steve Gordon</author>
      <enclosure url="https://media.transistor.fm/b9e6d15b/b9e6d15b.mp3" length="4785229" type="audio/mpeg"/>
      <itunes:author>Steve Gordon</itunes:author>
      <itunes:duration>297</itunes:duration>
      <itunes:summary>Reviewing an interview should NOT become homework for you. Here's how to avoid that...</itunes:summary>
      <itunes:subtitle>Reviewing an interview should NOT become homework for you. Here's how to avoid that...</itunes:subtitle>
      <itunes:keywords>marketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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      <title>The "R" Word</title>
      <itunes:episode>10</itunes:episode>
      <podcast:episode>10</podcast:episode>
      <itunes:title>The "R" Word</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/edd88514</link>
      <description>
        <![CDATA[The "R" word hold the secret to growing your business.]]>
      </description>
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        <![CDATA[The "R" word hold the secret to growing your business.]]>
      </content:encoded>
      <pubDate>Thu, 13 Dec 2018 14:00:00 -0500</pubDate>
      <author>Steve Gordon</author>
      <enclosure url="https://media.transistor.fm/edd88514/edd88514.mp3" length="9231349" type="audio/mpeg"/>
      <itunes:author>Steve Gordon</itunes:author>
      <itunes:duration>575</itunes:duration>
      <itunes:summary>The "R" word hold the secret to growing your business.</itunes:summary>
      <itunes:subtitle>The "R" word hold the secret to growing your business.</itunes:subtitle>
      <itunes:keywords>marketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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      <title>How to conduct a podcast interview</title>
      <itunes:episode>11</itunes:episode>
      <podcast:episode>11</podcast:episode>
      <itunes:title>How to conduct a podcast interview</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/950f71bc</link>
      <description>
        <![CDATA[A quick primer on conducting podcast interviews...]]>
      </description>
      <content:encoded>
        <![CDATA[A quick primer on conducting podcast interviews...]]>
      </content:encoded>
      <pubDate>Thu, 13 Dec 2018 15:00:00 -0500</pubDate>
      <author>Steve Gordon</author>
      <enclosure url="https://media.transistor.fm/950f71bc/950f71bc.mp3" length="11442807" type="audio/mpeg"/>
      <itunes:author>Steve Gordon</itunes:author>
      <itunes:duration>713</itunes:duration>
      <itunes:summary>A quick primer on conducting podcast interviews...</itunes:summary>
      <itunes:subtitle>A quick primer on conducting podcast interviews...</itunes:subtitle>
      <itunes:keywords>marketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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      <title>The real purpose of content marketing</title>
      <itunes:episode>12</itunes:episode>
      <podcast:episode>12</podcast:episode>
      <itunes:title>The real purpose of content marketing</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">df4a53af-b6ed-4820-b13e-d1440678e27d</guid>
      <link>https://share.transistor.fm/s/8c2c4c1f</link>
      <description>
        <![CDATA[Most firms get content marketing wrong. This is the right way to use content to get clients.]]>
      </description>
      <content:encoded>
        <![CDATA[Most firms get content marketing wrong. This is the right way to use content to get clients.]]>
      </content:encoded>
      <pubDate>Thu, 13 Dec 2018 16:00:00 -0500</pubDate>
      <author>Steve Gordon</author>
      <enclosure url="https://media.transistor.fm/8c2c4c1f/8c2c4c1f.mp3" length="7757751" type="audio/mpeg"/>
      <itunes:author>Steve Gordon</itunes:author>
      <itunes:duration>483</itunes:duration>
      <itunes:summary>Most firms get content marketing wrong. This is the right way to use content to get clients.</itunes:summary>
      <itunes:subtitle>Most firms get content marketing wrong. This is the right way to use content to get clients.</itunes:subtitle>
      <itunes:keywords>marketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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      <title>Easy Sales Conversations</title>
      <itunes:episode>13</itunes:episode>
      <podcast:episode>13</podcast:episode>
      <itunes:title>Easy Sales Conversations</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/bdfbdd7c</link>
      <description>
        <![CDATA[<p>Download the sales conversation overview and worksheet:</p><p>Overview (read first): <a href="https://uceo-tools.s3.amazonaws.com/UCEO%20Elite-The-Sales-Conversation-Blueprint-Overview.pdf">Click Here</a></p><p>Worksheet: <a href="https://uceo-tools.s3.amazonaws.com/UCEO%20Elite-The-Sales-Conversation-Blueprint.pdf">Click Here</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Download the sales conversation overview and worksheet:</p><p>Overview (read first): <a href="https://uceo-tools.s3.amazonaws.com/UCEO%20Elite-The-Sales-Conversation-Blueprint-Overview.pdf">Click Here</a></p><p>Worksheet: <a href="https://uceo-tools.s3.amazonaws.com/UCEO%20Elite-The-Sales-Conversation-Blueprint.pdf">Click Here</a></p>]]>
      </content:encoded>
      <pubDate>Mon, 21 Jan 2019 05:00:00 -0500</pubDate>
      <author>Steve Gordon</author>
      <enclosure url="https://media.transistor.fm/bdfbdd7c/9471ecc6.mp3" length="25025203" type="audio/mpeg"/>
      <itunes:author>Steve Gordon</itunes:author>
      <itunes:duration>1562</itunes:duration>
      <itunes:summary>A short guide to productive sales conversations.</itunes:summary>
      <itunes:subtitle>A short guide to productive sales conversations.</itunes:subtitle>
      <itunes:keywords>marketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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      <title>Collaborating with Podcast Guests for Fun and Profit</title>
      <itunes:episode>14</itunes:episode>
      <podcast:episode>14</podcast:episode>
      <itunes:title>Collaborating with Podcast Guests for Fun and Profit</itunes:title>
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        <![CDATA[Wondering how to collaborate with your podcast guests to generate leads for you and benefit both you and the guest? Listen to this 30-minute episode where I describe two ways to approach the conversation with a guest so that it feels natural, and the mindset I use when approaching any collaboration.]]>
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      <content:encoded>
        <![CDATA[Wondering how to collaborate with your podcast guests to generate leads for you and benefit both you and the guest? Listen to this 30-minute episode where I describe two ways to approach the conversation with a guest so that it feels natural, and the mindset I use when approaching any collaboration.]]>
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      <pubDate>Wed, 04 Mar 2020 05:00:00 -0500</pubDate>
      <author>Steve Gordon</author>
      <enclosure url="https://media.transistor.fm/ae6573ce/7896892c.mp3" length="35362947" type="audio/mpeg"/>
      <itunes:author>Steve Gordon</itunes:author>
      <itunes:duration>2208</itunes:duration>
      <itunes:summary>Wondering how to collaborate with your podcast guests to generate leads for you and benefit both you and the guest? Listen to this 30-minute episode where I describe two ways to approach the conversation with a guest so that it feels natural, and the mindset I use when approaching any collaboration.</itunes:summary>
      <itunes:subtitle>Wondering how to collaborate with your podcast guests to generate leads for you and benefit both you and the guest? Listen to this 30-minute episode where I describe two ways to approach the conversation with a guest so that it feels natural, and the mind</itunes:subtitle>
      <itunes:keywords>marketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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