The Capitalist Pig

What Netflix Did to Hollywood ...We’re Doing to Book Publishers

Steve J Larsen — Fri, 23 Oct 2026 21:19:27 -0600

Hollywood was scared of Netflix because Netflix changed how actors get paid, not because it made better movies. That’s the first of two tools that can split any market, and we’re using both on book publishing right now.In this episode, Steve J Larsen tells the story of a $35,000 Hollywood consulting day, the market he split by changing the stories it heard, and how both tools shaped Pursuit of Profit Publishing.

In this episode:

Tool 1: change the market’s cash flow model, or drop its biggest cost
Tool 2: change the stories the market hears, and you change what it believes
The Claude prompt that maps the top 100 shows in any market
Why we built a publisher where authors keep their IP and at least 65% of royalties
Only 35 of the top 100 author podcasts are still active
Why you name a show after the market

Timestamps:
00:00 Intro
00:45 The Hollywood consulting day
02:00 Why Hollywood feared Netflix
03:15 Tool 1: change the cash flow model
04:45 Tools for Market Disruption
07:00 Tool 2: change the story, change the belief
09:00 Red Ocean, Blue Offer
10:00 How I split a market with a new podcast
11:30 The Claude research prompt
12:45 Why we became a book publisher
14:45 Authors keep their IP
17:30 A $19 book worth $1,000 to the business
18:30 Only 35 author podcasts are active
19:00 Name the show after the market
20:00 The Wealthy Author: call out the enemy
22:00 Burying a market in content
24:00 Who’s getting the short end of the stick?
25:30 Drop the biggest cost: why I built the studio
29:00 Translating content to 22 platforms
31:00 What’s coming for the StageBook launchLinks:
Follow The Wealthy Author on Apple: https://podcasts.apple.com/us/podcast/the-wealthy-author/id6826312147
Get StageBook: https://stagebookbook.com
Titans of Industry mastermind: https://titansofindustry.com

My 7-Step, 7-Figure Launch Model

Steve J Larsen — Sat, 02 May 2026 14:00:00 -0600

After 5 years (yup) of research and testing, this 7-step formula has generated 10s of millions in the market for other internet business owners. This isn't the typical yucky launch model (and actually made the experience enjoyable again). I've taken an audio clip from one of my stage events and put in this episode. Take notes. Enjoy.

How We Double Sales Calls (at half the cost)

Steve J Larsen — Fri, 01 May 2026 10:00:00 -0600

For most businesses, getting more sales calls is the number 1 growth KPI. Right now, Meta shows (and we also experience) that it costs about $150-400 to book 1 sales call with cold ads. ...then one day I had an idea that would let us double call volume by cutting booking-cost in half. Here's how it works.

The KEY To Daily Leads - impossible otherwise

Steve J Larsen — Thu, 30 Apr 2026 11:00:00 -0600

Entrepreneurship (building an offer) is relatively simple. Where most struggle is in getting leads for the offer they built. It's the number 1 thing people hire me for... and this is my trick.

The 2 FASTEST Marketing Methods In History

Steve J Larsen — Wed, 29 Apr 2026 22:18:19 -0600

If you look at the data behind all the major marketing methods, 2 continue to be the fastest at customer conversion, with the longest standing impact on the market. Let's dive in...

Creating GUILT-free Revenue For Life

Steve J Larsen — Sat, 04 Apr 2026 19:08:20 -0600

There's a direct correlation to the types of problems you choose to solve, and how heavy your wallet is. In this episode you'll learn how to identify valuable problems to build an offer around, which makes selling easier.