The Built To Win Podcast

BTW Mini Pod_ The Unexpected Approach to Expanding Client Relationships and Doubling Revenue

Circle — Tue, 28 Apr 2026 15:51:53 +0100

Most companies overlook the secret to skyrocketing growth — and one leader reveals the radical mindset shift that took Kayleigh Prowen and Circle from chaos to multi-million success. If you're tired of playing small or stuck in conventional wisdom, this episode may just transform how you approach your biggest opportunities.

Join us as we dive into the inspiring journey of a top performer who defied the odds. From humble beginnings in property lettings to becoming a group commercial director at a fast-growing company, his story proves that strategic change and bold leadership can unlock exponential growth. Discover how embracing change, building a high-performing team, and cultivating client value drives extraordinary results.

You’ll learn actionable insights including the power of hybrid sales strategies—combining deep account management with targeted new business expansions. We break down the importance of understanding client challenges beyond the initial hire, creating scalable solutions, and how to leverage the market to prioritize high-impact projects. Plus, get tips on fostering trust in a rapidly evolving environment and why a strategic, client-first approach beats traditional “volume” tactics every time.

Neglecting this mindset leaves you vulnerable to stagnation—missed opportunities, losing ground to more adaptable competitors, and failing to reach your true potential. Conversely, mastering these principles opens doors to bigger deals, unrivaled credibility, and a clear roadmap toward your five-year vision.

Whether you're a senior leader, salesperson, or entrepreneur looking to elevate your game, this episode offers a blueprint to lead with confidence, adapt swiftly, and build momentum that lasts. It’s time to build smarter, move faster, and go further.

This episode is packed with real-world examples, bold strategies, and insider tips from a leader who’s been where you want to go. Don’t miss out—hit play now to accelerate your path to the top.

The Art of Fixing Underperforming Businesses Ft Phil Skelding

Circle — Tue, 31 Mar 2026 07:30:00 +0100

In this episode of The Built To Win Podcast, host Luke McCluskey sits down with Phil Skelding, a seasoned leader renowned for transforming underperforming businesses.

Phil shares his journey from humble beginnings in a factory to becoming a successful site director, discussing the mindset and work ethic that propelled him forward, as well as insights on overcoming imposter syndrome and fostering a positive team culture. This engaging conversation highlights the importance of self-belief, continuous learning, and doing the right thing in leadership.

(00:05) - - Introduction to The Built To Win Podcast
(00:07) - - Host Introduction: Luke Mccluskey
(00:32) - - Guest Introduction: Phil Skelding
(01:42) - - Phil's Background and Early Career
(02:56) - - Transition to General Management
(04:39) - - Overcoming Imposter Syndrome
(06:22) - - The Importance of Work Ethic
(07:23) - - Taking Ownership of Your Career
(09:24) - - Challenges in Leadership and Decision Making
(10:45) - - Lessons from Mistakes in Project Management
(14:08) - - Daily and Weekly Habits for Success
(17:29) - - Staying Motivated During Dips
(19:43) - - Learning from Others and Continuous Development
(22:34) - - Phil's Philosophy on Leadership
(25:08) - - The Next Evolution in Phil's Career
(27:00) - - Leaving a Legacy of Support
(29:16) - - Quick Fire Round: Insights from Phil
(30:25) - - Conclusion and Farewell

BTW Mini Pod - Transforming Data and AI in US Healthcare | Insights with Umar Hussain

Circle — Tue, 10 Mar 2026 07:30:00 +0000

Discover the latest shifts and challenges in data, AI, and medical insights from the US market, with expert insights from Umar Hussain. This episode covers how organizations are implementing responsible AI, evolving roles in pharma, and the mindset needed to succeed in tech-driven healthcare.

In this episode:

Major data and AI trends in the US healthcare and biotech sectors
The importance of responsible AI governance and regulation
How pharma companies' approach to AI has shifted over the past year
Growing role of prompt engineering and rapid implementation
Key leadership gaps in enterprise AI projects
The mindset of relentless pursuit and overcoming setbacks
Practical tips for building discipline and consistent routines
The future of successful AI adoption in healthcare over the next 12-18 months

Timestamps:
00:00 - Introduction to US market shifts in data and AI
00:47 - Core specialisms in US tech and healthcare industries
02:04 - Major challenges: governance, regulation, and ethical AI implementation
02:48 - How organizations prevent AI hallucinations and ensure reliability
03:12 - Changing mindset of pharma/biotech towards AI execution
04:12 - Emerging AI roles and skills in the US pharma landscape
05:17 - Common capability gaps and leadership challenges in enterprise AI
06:06 - Urgency of finding the right individuals for responsible AI deployment
07:04 - What separates companies that take AI seriously in the near future
07:34 - Personal discipline, relentless work ethic, and routine practices
09:42 - Personal growth, continuous learning, and confidence building
10:37 - Habits that boost mindset and resilience
11:15 - What's your legacy? Building toward industry impact
12:16 - Embracing imperfection and constant self-improvement
13:07 - Quick fire: core traits — built, relentless, disciplined, consistent
13:33 - Maintaining pitch consistency and relentless prospecting in sales
14:13 - The art of direct, value-focused outreach over small talk
15:39 - The importance of authentic storytelling and personal branding
16:16 - The power of vulnerability and sharing real goals
17:03 - Example of relentless pursuit: securing a top pharma AI thought leader
18:12 - Key steps in an impactful talent search and creative candidate engagement
20:12 - How proactive outreach and understanding candidate achievements led to success
21:01 - Closing thoughts: dedication, authenticity, and continuous improvement

Built To Win Podcast: "Unlocking Leadership: Roger Lee-Emery's Journey to the Top"

Circle — Tue, 24 Feb 2026 07:30:00 +0000

Discover the mindset, habits, and principles that drive success from seasoned leader Roger Lee-Emery. In this episode, Roger shares his journey through corporate leadership, embracing risks, cultivating optimism, and building organizational culture, along with personal stories about cars, travel, and life's lessons.

Key Topics:

The importance of a growth and optimistic mindset in leadership
Strategies for risk-taking and overcoming fear of failure
How to develop discipline, structure, and rhythm for success
The role of culture, standards, and accountability in organizations
Lessons learned from career progression and making tough decisions
Building resilience and recharging motivation during challenging times
Personal passions: cars, travel, adventure, and life's experiences
Reflections on historical, cultural, and spiritual insights

(00:00) - - Opening remarks: leadership, risk, and mindset
(02:19) - - Roger's background in corporate food manufacturing and career journey
(04:35) - - The significance of goal setting and career planning
(07:00) - - Fast progression within Nestle and the balance of delivering results
(09:03) - - The core mindset: optimism and self-belief
(11:00) - - Realization of personal responsibility and independence in leadership
(12:59) - - Risk-taking: natural tendency from motorsport and private life
(15:00) - - Overcoming fear and embracing failure as learning
(17:05) - - The law of attraction, habits, and setting achievable goals
(19:15) - - Handling motivation ebbs and flows with network support and discipline
(21:36) - - Celebrating mistakes, learning, and decision-making
(25:06) - - Building organizational culture rooted in equity, standards, and accountability
(28:36) - - Creating effective systems for empowerment and control
(30:38) - - The legacy of positive influence on people and leadership philosophies
(32:34) - - Quick-fire round: preferences and reflections on success
(36:32) - - Personal stories: cars, travel adventures, and bucket-list experiences
(44:55) - - Exploring life's challenges and embracing opportunities
(56:47) - - Reflections on spirituality, religion, and humanity's place in the universe
(01:04:35) - - Wellness routines: cold plunges, Arctic adventures, and recovery
(01:10:11) - - Final thoughts: the importance of continuous growth and embracing life's journey

Resources & Links:

Built To Win Mini Pod - Kirsty Combe. Getting under the skin of the team that Make Circle what it is

Circle — Tue, 20 Jan 2026 15:37:20 +0000

In this engaging episode of the Built To Win mini-pod, host Luke McCluskey interviews Kirsty Combe, a dedicated professional with a remarkable journey in recruitment. Kirsty shares her experiences, from starting in interim operations just before COVID-19 to leading executive recruitment. She discusses the mindset that drives her success, emphasising the importance of never becoming complacent and always striving for more. Kirsty also reflects on her personal motivations, including her family and the desire to provide a better life for her children. The conversation delves into the challenges and triumphs of balancing work and family life, and the relentless pursuit of excellence.