The Built For Pressure Podcast

Once An Athlete, Always An Athlete

Will Foden — Thu, 14 May 2026 16:04:56 +0100

My wife Rach was seventh in the world at 100 fly. On Saturday, she crossed the finish line of her first 70.3 Ironman.

This episode is not a race report. It is an honest look at what happens to high performers when they leave elite sport and never redirect what it built in them.

The athlete wiring does not switch off. It goes dormant. And without a target worthy of it, that same drive that built your edge starts working against you.

I talk about what Rach demonstrated on that finish line, why founders and senior leaders who came from sport need a challenge outside the business, and why the pull you feel toward something hard and physical is not indulgence. It is a performance signal worth listening to.

If you have shelved that part of yourself because your responsibilities changed, this episode is a direct conversation with you.

The Executives Guide To Performing On The Road

Will Foden — Wed, 06 May 2026 10:55:51 +0100

Most executives fall apart the moment they leave their routine. Here is why that is a systems problem, not a willpower problem.

In this episode, I am recording on the go as we head to Mallorca for my wife Rachael's 70.3 Half Ironman.

Rachael competed for Great Britain in 100m freestyle swimming from the age of 14 and missed out on the Olympics by a tenth of a second. Now she is a mother and she is still holding the standard. That matters.

But this episode is not just about Rachael.

It is about how high performers travel without losing the plot.

How do you protect your physical output, your nutrition, your focus, and your presence when everything around you is outside your control?

I cover:

- The minimum effective dose principle for training on the road and why most people overcomplicate it completely.

- Travel nutrition without obsession, why tracking your food has nothing to do with fat loss and everything to do with data

- Hydration on flights and why this is the most overlooked lever in executive performance.

- The dimmer switch model of performance and why elite performers are never fully on or fully off.

- How to remain present with your family without guilt destroying your focus or your identity

- Why your performance infrastructure has to travel with you, not wait for you at home

The BFP Capacity Index is now live. If you want to know which of your seven performance pillars is costing you the most right now, drop me a message.

🔗 Connect with me:
Linkedin: @willfoden
Instagram: @willfoden
Website www.builtforpressure.net

#LeadershipPerformance #Highperformance
#ExecutiveMindset #PeakPerformance #BusinessLeadership #EnergyManagement #ResilientLeadership #OptimizeYourself
#mentalclarity #peakperformance #PersonalStandards
#SuccessUnderPressure #EntrepreneurLife #ElitePerformance #ProductivityHacks #CEOHealth #sustainablesuccess #leadershipdevelopment #worklifebalance #trainsmart
#masteryourenergy

The Performance Gap That No CEO Talks About With Max Learmonth

Will Foden — Tue, 28 Apr 2026 10:18:52 +0100

Most CEOs think pressure is the problem.

It is not. The problem is the lack of infrastructure to handle it.

In this episode, I sit down with Max Learmonth, founder and CEO of Forge Talent which is currently the fastest growing finance and accountancy recruiter in the UK, as well as a current client of mine.

Max is a former elite athlete, a CEO on a mission to change an industry and on a charge to take him and his team to another level.

The reality of pushing your limits means that you're always going to be living on the knife edge of pushing yourself to expand your capacity.

But when we first connected, that was not the full picture.

Max was up at 3:45 in the morning. Running ten kilometres before the sun came up. Burning off the previous night's client dinners. Getting home and being physically present but mentally absent. Running on adrenaline, black coffee, and the same mindset that had served him on the rugby pitch but was quietly slowing down his capacity to lead.

He did not have a business problem. He had a self management problem.

And he had no idea that he was constantly living on the edge of burnout.

This conversation is one of the most honest I have recorded. We go into what it actually looks like when a high performer is running on empty, why the same traits that build elite businesses can quietly erode the person running them, and what changes when you start treating yourself like the most important asset in the company.

We cover:

- Why being fully committed and being well managed are not the same thing, and why confusing them is costing you more than you realise.

- How reactive leadership is a product of a depleted system, not a character flaw, and what Max did to shift from reacting to responding.

- The role of data, routine, and recovery in giving a full-send personality the capacity to actually sustain the pace.

- What presence at home actually has to do with performance at work, and why most leaders get this completely backwards.

- Why asking for guidance is not a weakness when you are operating at this level. It is the highest leverage decision you can make.

This is not a conversation about balance. Neither of us believes in it. This is a conversation about building the physical and psychological infrastructure that allows you to stay on the knife edge, sustainably, and lead with clarity when it matters most.

If you are growing something, if you are fully attacking and starting to feel it, and if part of you knows that the way you are operating right now is not going to hold, this one is for you.

Listen. Take one thing. Act on it.

Built For Pressure works with founders, CEOs and senior leaders who are serious about performing at the highest level, for the long term. If that is you, DM me the word PRESSURE and let us have a conversation.

TIMESTAMPS:
00:00 Introduction and who is Max Learmonth
03:20 From elite sport to building the fastest growing recruiter in the UK
08:45 What it actually felt like to be fully attacking with no off switch
14:10 Max routine, including how he used to manage his growth and performance.
19:30 The moment Max knew something had to change
24:00 From reactive to responsive: how real leadership behaviour shifts
31:15 What tracking data actually taught a man who hated the idea of wearing a whoop
38:40 Nutrition, sleep and the basics that nobody talks about seriously enough
44:20 Why presence at home is a performance variable, not a soft one
50:05 What Max would tell himself at the start of the journey
55:30 The one thing that would accelerate any CEO watching this

🔗 Connect with me:
Linkedin: @willfoden
Instagram: @willfoden
Website www.builtforpressure.net

Man Alive Podcast | Will Foden: What Actually Builds Mental Toughness

Will Foden — Wed, 22 Apr 2026 08:30:00 +0100

Most people talk about resilience like it's something you read about.

Mine was built on a rugby pitch, in a hospital in Hereford, on a sofa in Doncaster at 2 in the morning, and in four weeks watching my dad go from cycling 12 kilometres a day to unfortunately passing away with us by his side.

This conversation with Colm on the Man Alive Podcast covers a lot of ground.

Professional and semi-professional rugby.

Signing my first contract at Doncaster Knights and having a horse kick both legs through my knee eight weeks later.

Being told I would never play again. Coming back ten months later.

Playing seven more years across England, Singapore, and Australia. Leaving a relationship I had outgrown years before I was brave enough to admit it.

Moving to Singapore with 700 quid. Losing my dad in four weeks to lung cancer when he was in the best shape of his life.

None of that is the story. Those are just the conditions.

The story is about what happens to a man when everything he built his identity around gets taken away, and what it takes to not let it bury you.

- We talk about why men lose themselves when they leave elite sport.

- Why being all in professionally is often the thing that destroys everything else.

- Why self-awareness and self-management separate good from elite, not pedigree.

- Why your gut has been telling you what to do for years and you are still not listening to it.

- And why the men who are most stuck are not lacking motivation, they are lacking a system.

Built For Pressure was not built in a boardroom. It was built in every moment I had a choice between sinking or getting back on the pitch.

This one covers all of it.

Very lucky to be on the podcast with Colm. The Yana mission is something men across the world need to take note of, be part of, and talk about more, because this game is extremely lonely if you let it be.

I hope this message can help someone who's in a dark place pull themselves out of the ashes and start moving forward without losing themselves.

Start talking

🔗 Connect with me:
Linkedin: @willfoden
Instagram: @willfoden
Website www.builtforpressure.net

Capacity Is The Only Currency For Leadership Performance

Will Foden — Thu, 16 Apr 2026 09:35:53 +0100

Most leaders in 2026 are performing at 60 to 70 per cent of their actual capacity.

The question is why? And more importantly, what to do about it?

In this episode I am talking about the one variable that separates leaders who sustain elite performance from those who gradually erode.

Not a strategy. Not talent. Capacity.

I cover why the leadership environment has fundamentally shifted, what is actually driving the performance gap most executives are sitting in right now, and why the vast majority of support available to leaders fails to address the real problem.

I also introduce the Built For Pressure Capacity Index. A diagnostic framework built around seven systems that together determine a leader's ability to perform under sustained pressure.

I am not going into the full detail here. That happens next Thursday at the Corporate Athlete Workshop with Deep Sky. But I want you to understand what it measures and why it matters before we get in the room.

If you are a founder, CEO, or senior leader and want to come and join the workshop heres the link to register: https://readytorise.global/main-event

WHAT WE COVER
- The question every leader struggles to answer honestly why they can't push to their next limit?

- Why capacity is the only leadership currency that matters in 2026.

- What is actually breaking down inside high performing leaders right now.

- Why existing platforms are not solving the problem.

- Introducing the Capacity Index and the seven pillars of leadership performance

See you next Thursday.

🔗 Connect with me:
Linkedin: @willfoden
Instagram: @willfoden
Website www.builtforpressure.net

The Three Drivers of Leadership Performance Most Founders Completely Ignore

Will Foden — Wed, 08 Apr 2026 15:14:44 +0100

Most leaders are white knuckling their way through performance. More meetings, more output, more pressure. And wondering why nothing changes.

In this episode, I break down the three drivers that actually determine how well you lead yourself under sustained pressure.

I Recorded this in the Peak District before I went for a wild swim.

I needed to talk about how to lead yourself as we're headingin to a time where most are going to struggle to keep up with the pace needed to perform in this time.

The key part to this is understanding what separates leaders who stay sharp from those who quietly fall apart behind closed doors.

What you will learn:

- Why physiology is the foundation of every leadership decision you make

- How measuring your ego by output is quietly destroying your capacity

- Why creating space is not a luxury, it is a performance requirement

- How to train for pressure before it arrives, so you stop being reactive when it does

If you are a CEO, founder or senior executive who has hit a plateau, feels the frustration of not performing at the level you know you are capable of, or is running on willpower alone, this episode will reframe how you think about your own performance infrastructure entirely.

The aim is to help you see a clear path of what three levers to pull that drive leadership performance, and the honest audit of which one is currently costing you the most.

If you're running a company and know that you feel you're plateauing in your performance, follow the links below and I'll show you how:

🔗 Connect with me:
Linkedin: @willfoden
Instagram: @willfoden
Website www.builtforpressure.net

Most Leaders End a Quarter and Learn Nothing. Here's How to Fix That.

Will Foden — Wed, 01 Apr 2026 11:31:01 +0100

Most people end a quarter and immediately move on to the next one.

No review. No interrogation. No honest look at what actually happened.

That is exactly why they keep getting the same results.

In this episode I walk you through the seven-area quarterly performance audit I run with every client. This is not a feel-good check-in. It is a structured, honest interrogation of the operating system behind your leadership, covering everything from how your biology affects your decisions to where your identity caps your performance.

The seven areas we cover:

01 The 90-Day Picture — what actually happened, not the version you would tell someone else

02 Biological Stability and Physical Capacity — why the most expensive decisions get made in compromised biological states

03 Cognitive Performance and Decision Quality — decision quality is not a mindset problem, it is a capacity problem

04 Leadership Performance and Professional Impact — what moved the needle, where the standard slipped, and what you are still tolerating that is costing you

05 Behaviour Architecture and Time Governance — willpower is finite, structure is not

06 Identity, Self-Leadership and Ownership — every performance ceiling is an identity ceiling first

07 The Quarter Ahead — one outcome, three constraints, and what you need to stop doing

If you are serious about the next 90 days, do not skip this one.

🔗 Connect with me:
Linkedin: @willfoden
Instagram: @willfoden
Website www.builtforpressure.net

Doing More Is Killing Your Performance With Chris Jillard

Will Foden — Tue, 24 Mar 2026 10:20:45 +0000

Most professionals are training harder, working longer, and wondering why they feel worse. This episode is the honest answer.

I sat down with Chris Jillard, coach of nearly a decade and someone who has built his practice through the same bottlenecks I see every day working with executives, founders, and high-performing professionals.

We covered the real problems. Not the ones people talk about on social media but the actual bottlenecks that high performers are facing right now.

We get into why the attack mentality that works in business is quietly destroying your physical performance.

Why your training programme is not the problem but everything outside of it is.

Why hybrid training has become the most misused term in the industry. And why most professionals are running on no fuel, too much caffeine, and calling it discipline.

In this episode:

Why your body is asking a different question every day and never getting a consistent answer.

The minimum effective dose principle and why doing less is often the performance lever you have been ignoring.

How to book-end your training sessions with nutrition to actually earn an adaptation.

The Amazon Prime effect in performance and why people are finally waking up to the long game.

What self-awareness actually looks like in practice when your ego says send it and your body is running on empty.

How to use data to make better decisions about your training before a coach has to make them for you.

Why the consistency of your daily anchors matters more than the intensity of any single session.

The hard truth this episode keeps coming back to is this. You are not a machine running on willpower. You are a biological system that responds to what you give it and the environment you put it in.

Most people optimise everything around them and leave themselves last.

That is not high performance. That is a slow puncture.

If you are pushing hard in your professional life and your physical performance is going backwards, this conversation will show you exactly where the gap is.

Connect with Chris Jillard:
Instagram: @chrisjillard

Durable Podcast: Available on Spotify and Apple Podcasts
https://open.spotify.com/show/14ZpHCbTWlpaVG0UtbL7Zp?si=d12b0e42c82149da

Training facility: Kulture Training Ground, Bristol

If you're a founder or CEO who wants to learn what it takes to not only build your capacity but lead from the front send me a direct message on any social media channel below

🔗 Connect with me:
Linkedin: @willfoden
Instagram: @willfoden
Website www.builtforpressure.net

Understanding Burn Out & Built For Pressure Update

Will Foden — Thu, 19 Mar 2026 07:56:02 +0000

The Accelerator Is Not Your Problem

Most high performers I work with are not struggling because they lack drive.

They are struggling because they are running a system that was never designed to sustain the pressure they are asking it to carry.

In this episode, I am talking openly about what I am personally working on heading into the back end of Q1, how I have been decompressing and what sharpening the blade actually looks like in practice when you are running a business at pace.

I also pull back the curtain on a client of mine, Anna, who on paper had everything dialled in. But underneath the surface, everything was a firefight. Her bottleneck was not resilience or discipline. It was an unstable system running at full throttle with no idea how to use the handbrake.
That is the conversation most people are avoiding.

In this episode:

Why burnout is physiological before it is psychological, and what that actually means for how you operate.

The F1 car analogy that every CEO and executive needs to hear.

Why acceleration is not the answer at a certain level, and what you need instead.

The new developments inside Built For Pressure including the Executive Performance Diagnostic and Crisis and Burnout Programme.

The Corporate Athlete Workshop is coming in April at the Rise Platform for DeepSky.

If you are a CEO, founder or executive operating under sustained pressure and you want to understand how your physiology is dictating your performance, this one is for you.

🔗 Connect with me:
Linkedin: @willfoden
Instagram: @willfoden
Website www.builtforpressure.net

Missiles Over Dubai: A Real Time Test of Mental Toughness

Will Foden — Sun, 01 Mar 2026 11:56:38 +0000

Our next intake starts next week heres how it works: https://www.youtube.com/watch?v=U8LN8QYrZ00

In this episode, I break down what real mental toughness looks like when chaos hits without warning, drawing on my account of being in the UAE when missiles flew overhead amid an outbreak of conflict in the Middle East.

I was over in the UAE visiting and running a session for those I work alongside.

What started as a high performance team session in Dubai quickly turned into a live test of leadership under pressure when missile alerts began coming through across the UAE.

In that moment, the focus shifted from training intensity to decision making, emotional control and protecting what matters most.

I unpack the psychological cycle people move through when faced with sudden challenge: Denial, anger, bargaining and depression. Most get stuck there. Elite performers train themselves to reach acceptance quickly.

Acceptance is not weakness. It is the acknowledgement that reality has changed and the ability to adapt immediately. It is the foundation of effective leadership in crisis.

I also speak about preparedness, seeking counsel from those with experience, regulating your internal dialogue and training your nervous system long before chaos arrives.

The core message is simple. Resilience is not something you hope shows up. It is something you build in advance so that when the moment comes, you can operate as an asset rather than a liability.

The lessons here aren't about the conflict, the lessons are for you to take and implement when your overwhelmed and unsure of your next move.

🔗 Connect with me:
Linkedin: @willfoden
Instagram: @willfoden
Website www.builtforpressure.net

What if the process that built you is now the very thing holding you back?

Will Foden — Tue, 24 Feb 2026 11:42:17 +0000

If you want to learn more about how to work with me heres the doc: https://docs.google.com/document/d/1m5OZIWgqBzFowqoYTLpJD9fBwVyFDeB7nIVPrQGoeg0/edit?tab=t.0

In this episode of the Built For Pressure Podcast, I go deep into a challenge that most ex-athletes, CEOs, and driven entrepreneurs quietly wrestle with:

How do you know when your current way of operating is no longer serving you?

For high performers, control feels safe. Structure feels powerful. Discipline feels like the answer.

But control is an illusion.

What you actually want is capacity.

The capacity to deal with growth.

The capacity to handle pressure.

The capacity to perform when it matters most.

I share a personal story from my professional rugby career, the moment I realised the identity that built me was no longer aligned with who I was becoming. It took a literal physical breakdown to wake me up to the reality I need a change.

Old behaviours that got you here will not always get you there.

We also break down:

• Why most executives are stuck chasing discipline instead of clarity
• The real difference between health and peak performance
• Why your metrics matter, and how to interpret them properly
• The mistake high achievers make when trying to move faster
• How to use gut instinct without abandoning logic
• What “speed” really means when it comes to evolution

I also walk you through a case study of a global CEO operating across multiple countries who was pushing hard, scaling fast, but haemorrhaging energy and clarity. We rebuilt his foundation using simple but precise frameworks that allowed him to perform under pressure without burning out.

This episode finishes with three powerful questions you need to ask yourself if you’re serious about evolving your performance heading into the next quarter.

If you are a CEO, founder, executive or ex-athlete who feels the plateau, the friction, or the quiet frustration of knowing there is another level available to you, this episode is for you.

If this resonates, subscribe and share it with someone who needs to hear it.

To learn more about Built For Pressure or book a Performance Mapping Call, visit:

www.builtforpressure.net

🔗 Connect with me:

Linkedin: @willfoden

Instagram: @willfoden

This Is The Reason Why You Feel Flat & Uninspired

Will Foden — Tue, 17 Feb 2026 17:35:53 +0000

Take the Grow Drivers Assesment: https://bfp-growth-drivers.scoreapp.com/

If you want to learn more about how to work with me heres the doc: https://docs.google.com/document/d/1m5OZIWgqBzFowqoYTLpJD9fBwVyFDeB7nIVPrQGoeg0/edit?tab=t.0

You’re progressing on paper but why do you feel so bored and uninspired?

Revenue is up. The team is stable. You’re in ok shape. On paper, everything looks fine.

So why do you feel flat?

In this video, I break down why so many six and seven figure founders, CEOs and high performers hit what I call Second Peak Syndrome heading into 2026.

The game has changed.

What used to motivate you at the start of your journey was proving people wrong. Building from nothing. Fighting as the underdog.

Now you’ve built it.

And the challenge that once fuelled you is gone.

Using the evolution of Maslow’s hierarchy and how self actualisation has shifted in the modern world, I explain:

• Why success no longer guarantees fulfilment

• Why cruise control kills intent

• Why boredom at your level is a warning sign

• How high performers lose meaning without realising it

Most leaders think they need more rest. Or more aggression. Or to escape to find clarity.

That is not the answer.

What you actually need is a calibrated challenge.

In this video, I break down the three areas you must rebuild:

How to personally develop and what you're avoiding that would expand your capacity?

Professional impact is a huge banana skin for professionals, but asking are you still playing your game, or have you stopped building people and started protecting status?

Lastly, do your physical standards and rituals reinforce your identity, or are you negotiating with yourself?

Pressure is not the problem.

Lack of meaningful pressure is.

If you feel bored, frustrated or disconnected despite “winning”, this will give you the framework to recalibrate.

And if you are serious about operating at a higher level across mind, body and leadership, the links below will show you the next step.

Take the Grow Drivers Assessment: https://bfp-growth-drivers.scoreapp.com/

If you want to learn more about how to work with me heres the doc: https://docs.google.com/document/d/1m5OZIWgqBzFowqoYTLpJD9fBwVyFDeB7nIVPrQGoeg0/edit?tab=t.0

🔗 Connect with me:
LinkedIn: @willfoden
Instagram: @willfoden
Website www.builtforpressure.net

How To Make More Effective Decisions In Times That Matter

Will Foden — Wed, 11 Feb 2026 08:20:53 +0000

If you want to learn more about how to work with me heres the doc: https://docs.google.com/document/d/1m5OZIWgqBzFowqoYTLpJD9fBwVyFDeB7nIVPrQGoeg0/edit?tab=t.0

Control Your State, Control Your Decisions

If you are a business leader making high-level decisions in high-pressure environments, this is for you.

Most leaders do not lack intelligence or experience.

They lack state control. What I mean by that is being able to regulate your energy to meet the demands of your situation.

When you are under aroused, you drift. You delay. You avoid the hard call.

When you are over aroused, everything becomes a fire. You rush. You react. You take it personally.

In both states, decision quality drops.

In this 15 minute workshop I break down a practical framework you can use to control your state on demand, so you can make clear decisions at the moments that matter.

You will learn:

What “state” actually is and why it drives your behaviour.

How stress physiology influences perception and decision making

The Goldilocks zone where you are calm enough to think, and energised enough to engage to act.

A simple state induction process to shift gears quickly without needing hype or being over the top.

How to build small rituals that help you become who you need to be, when you need to be.

This is built from my experience in professional rugby and from working with high level CEOs and executives who are scaling businesses.

Because the truth is simple.

You cannot control the chaos.

You can control how you meet it.

Before your next high stakes decision, write this down.

What decision am I making?

Who do I need to be to make it well?

Subscribe for more on performance, leadership, stress mastery, and making better decisions under pressure.

10 Performance Lessons I Wish I Knew at 20

Will Foden — Tue, 03 Feb 2026 06:05:00 +0000

If you want to learn more about how to work with me heres the doc: https://docs.google.com/document/d/1m5OZIWgqBzFowqoYTLpJD9fBwVyFDeB7nIVPrQGoeg0/edit?tab=t.0

If you are running a business, leading a team, or carrying serious responsibility, this question matters more than you think.

How often do you actually review your past performance rather than just pushing forward on fear and just doing more for more sake?

In this video, I break down 10 performance lessons I wish I had understood in my early twenties.

Lessons that would have saved me years of frustration, reactive decision making, and wasted energy across my mind, body, and business.

This is a no BS insight into what not to do.

They are principles forged through professional sport, building businesses, leading under pressure, and learning the hard way what actually sustains high performance over time.

Inside this episode we cover:

• Why emotional control is not about suppression but signal interpretation.

• How unmanaged internal noise sabotages decision making for high achievers.

• The truth about fuelling ambition and why most driven professionals are under fuelled.

• Why strength is the foundation, but intent determines performance.

• Why happiness is not a destination but a direction

• The mistake of expecting others to understand your standards

• Why elite leaders listen more than they speak

• How compulsion leaks energy and destroys focus

• Why you do not have a time management problem, you have an energy problem

• How adopting an athlete mindset across life changes everything

This conversation is for CEOs, founders, executives, former athletes, and driven professionals who refuse to coast, but also refuse to burn themselves into the ground.

If you feel like you are operating at capacity but still leaving performance on the table, this will land.

If something in this video resonated, leave a comment or share it with someone who needs to hear it.

If you want to learn more about how to work with me heres the doc: https://docs.google.com/document/d/1m5OZIWgqBzFowqoYTLpJD9fBwVyFDeB7nIVPrQGoeg0/edit?tab=t.0

🔗 Connect with me:
Linkedin: @willfoden
Instagram: @willfoden
Website www.builtforpressure.net

Top 10 excuses I Hear Founders Make Around Their Performance

Will Foden — Tue, 27 Jan 2026 07:51:42 +0000

If you want to learn more about how to work with me heres the doc: https://docs.google.com/document/d/1m5OZIWgqBzFowqoYTLpJD9fBwVyFDeB7nIVPrQGoeg0/edit?tab=t.0

If you are a founder, entrepreneur, CEO, or someone who genuinely values their performance, you already know this is the bottleneck.

Results do not lie.

Excuses do.

In this episode, I do something different.

Instead of giving you another list of things to add to your routine, I break down the 10 biggest excuses and stories I hear from high performers when their standards are slipping and their performance is quietly eroding.

We are not looking to overhaul everything.

We are looking to find the drip, fix the leak, and restore control.

These are the same excuses I have made myself.

The same ones I hear weekly from founders, executives, and leaders operating under serious pressure.

If this lands, it is meant to.

If it irritates you, it probably applies.

Inside this episode, we dismantle:

• Why you can't seem to get ahead with your performance

• That time isn't your bottleneck, your systems are.

• Your situation isn't the reason why you're out of shape.

• Why your level of business is the reason why you are making excuses.

• The reasons why your head is so noisy and how to shut it up.

• We talk about why time is not your issue.

• Why energy mismanagement is.

•Why pain is not a badge of honour.

•And why relentless effort without direction is just wasted energy.

You can build businesses, create impact, and push your limits without burning your body, clarity, and relationships into the ground. But only if you install the right systems and stop lying to yourself about what is actually happening.

If this struck a nerve, it was supposed to.

If you want help fixing the leak rather than pretending it is not there read below, intake starts Feb 2nd

The Real Reason Athletes Struggle After They Retire

Will Foden — Tue, 20 Jan 2026 08:09:19 +0000

If you want to learn more about how to work with me heres the doc: https://docs.google.com/document/d/1m5OZIWgqBzFowqoYTLpJD9fBwVyFDeB7nIVPrQGoeg0/edit?tab=t.0

Leaving rugby was the best thing that ever happened to my career.

And I know that sentence will land hard for a lot of athletes and high performers who are either approaching the end of their sporting career or already living in the aftermath of it.

In this video, I break down the real identity shift that happens when sport ends and why so many former athletes struggle to translate what made them great into their next chapter.

These are actionable steps that you can take to not only see that your growth is a positive thing

But how to actually relinquish control and move on.

I share the five things I consciously let go of, and the principles I kept, to move from professional rugby into business, leadership, and high performance consulting without losing who I am.

I cover
• Why most ex athletes feel lost, bored, or frustrated in corporate environments.

• The identity mistake that keeps people stuck pretending to be someone they are not.

• How to keep your athletic edge without clinging to a title.

• Why professionalism is a behaviour, not a job description.

• How to find a bigger mission that restores purpose and direction.

I also explain why many former players either go soft or burn themselves out chasing the wrong thing, and how to redirect that aggression, competitiveness, and standard into something that actually fulfils you.

If you have ever asked yourself

Who am I without my sport?

Why can't I keep performing now I have finished sport?

Why do I feel disconnected even though things look fine on paper?

This will shine light onto what you need to action to feel free again..

High performance does not end when your career does.

It evolves when you take responsibility for who you become next.

Finding Freedom In Elite Performance With Adam Adshead Of Factory BJJ

Will Foden — Mon, 12 Jan 2026 08:03:29 +0000

In this episode, I sit down with Adam Adshead of Factory BJJ, an elite level coach, competitor and gym owner who has built one of the most respected BJJ environments in the UK.

This conversation is about finding freedom inside elite level, performance.

I've worked underneath Adam and his team for the years, and Factory BJJ not only delivers a world class environment, but there is also a deep culture of improvement and leaving your ego at the door which makes this gym so effective at delivering high level coaching to those who want to compete and just learn how to be better at BJJ.

Adam breaks down what it really takes to progress in jiu-jitsu, lead a community, and keep your standards high whilst finding freedom to perform when it matters most.

There is a fine margin for those who want to succeed.

But what fascinated me about not only joining Factory but also exploring Adams's philosophy was his attitude to coaching, competing, and living on his terms.

Here are some of the insights from the episode:

- Building Factory BJJ from the ground up and why culture beats everything else.

- How Adam built a personal operating system to explore and enjoy building his own ethos around his athleticism, profession and coaching philosophy.

- Skill development without shortcuts and why the belt system is based around earning the right to progress.

- Identity beyond the athlete and how Adam navigated the shift from competing to coaching.

-Why finding a hobby is essential to regulating yourself and how Art has given Adam a new outlet to explore another side of his game.

- Balance as a performance tool for presence and long term progression.

- Recovery, longevity, and why elite outcomes come from being ruthless with the basics.

- How to manage expectations without quitting BJJ and why so many struggle when they first start.

- How to periodise your week so you can push hard when it matters and stay competitive at the top level for years.

- Building a facility that supports performance whilst developing a culture of improvement and exploitation of your capacity.

And more.

Adams process is about building intelligence around you, your skill set, your energy and more so knowing yourself to not rely just on external feedback to make your next move.

The best performers are not the ones who live at 100 percent.

The best performers understand when to push, when to pull and know themselves on a deeper level than the average athlete or professional.

To live, lead, and perform at the highest level, it takes years to learn, but more so it's about being active in knowing yourself, backing your capabilities, and being alongside like minded people who understand where you’re trying to go.

There's so much value in Adams journey, and if you’re wired to improve, get a pen as there are some serious lessons to be learned.

Links to Adam and the gym:

Adam Adshead
Factory BJJ, Stockport, south of Manchester
Website: factorybjj.com
Instagram: @factorybjj
Art Instagram: @adam.adsard

If you enjoyed this episode, subscribe, like and share as the game is to grow this channel for those who truly value high performance.

Why High Performers Break and How to Stop It in 2026

Will Foden — Tue, 06 Jan 2026 15:18:29 +0000

Our doors close on Jan 12th. If you want to learn more about how to work with me heres the doc: https://docs.google.com/document/d/1m5OZIWgqBzFowqoYTLpJD9fBwVyFDeB7nIVPrQGoeg0/edit?tab=t.0

This episode sets the tone for the year ahead and makes one thing clear from the start.

If you are going into this year thinking you are going to win, you will lose.

Not because you lack ambition, discipline, or work ethic. But because winning at all costs is what has already stripped most high performers of their energy, clarity, and control.

Their head is noisy.

Their body feels like a liability.

And under pressure, they no longer feel dangerous. They feel compromised.

In this episode, I lay out my aim for 2026 and challenge you to rethink how you approach performance when work gets tough.

We explore the real question leaders need to answer this year. Not what you need to do to get the result, but who you need to become to sustain it.

I break down the big rocks of performance that I refuse to compromise when pressure rises. Presence. Decisiveness. Challenge. These are not habits or tactics. They are standards that define how you operate when it matters.

I also share my word for the year.

Deliberate.

Why last year was about exploring and reconnecting to the mission, and why this year demands intentionality with energy, decisions, performance, and access.

Finally, we zoom out to the Built For Pressure mission and what it actually means to build unbreakable leaders in today’s environment.

Not aggressive. Not hardened. But regulated, clear, and steady when others unravel.

This is about performing at your highest level when the stakes are at their highest.

Calm when others panic.

Clear when others get lost.

Directed instead of distracted.

Able to lead without losing yourself.

This episode draws the line for how you meet it in 2026.

🔗 Connect with me:

Linkedin: @willfoden

Instagram: @willfoden

Website www.builtforpressure.net

How to Review Your Year To Become Calm, Clear and Ready to Dominate

Will Foden — Wed, 17 Dec 2025 12:31:37 +0000

Want to learn more about Built For Pressure watch this: https://www.youtube.com/watch?v=U8LN8QYrZ00

In this episode, I step back and take stock.

Not from a place of slowing down or losing momentum, but from a place of sharpening the blade before heading into the next phase.

I share a behind the scenes review of a week that captured everything Built For Pressure stands for.

High performance inside the business. Personal physical milestones. Giving back to athletes, executives and the next generation. And deliberately placing myself in uncomfortable environments to pressure test my own standards.

From watching a client break national powerlifting records just before his 60th birthday, to speaking with school students about what real high performance actually looks like, to receiving my purple belt in Brazilian Jiu Jitsu after years of staying in the fight, to spending a night camping in a cave in brutal Lake District conditions to build skill, perspective and resilience.

This episode is not about motivation. It is about reflection with intent.

I walk you through how high performing CEOs, founders and executives should be reviewing their year without becoming reactive, restless or burnt out heading into January. How to take pressure off instead of adding more noise. And how to create clarity so Q1 and beyond is executed with precision rather than force.

I break down the exact questions I ask myself and my team as we head into the next year, including how to review your performance across mind, body and business, the behaviours to leave behind, the drivers that actually matter, and the deliberate practices that compound over time.

We also go deep on why athletic thinking applies to every level of leadership, why done is better than perfect, why deliberate practice beats intensity, and why building a robust human is the real competitive advantage in business.

If you are driven, ambitious, and wired for more but feel the weight of pressure, responsibility and expectation, this episode will help you slow down just enough to move faster in the right direction.

Here are the links I mentioned:

Reveiw Doc: https://drive.google.com/file/d/1dXe9BzO-rkjX4CaFz3mJpu81ayADLjcy/view?usp=sharing

Growth Drivers Assessment: https://bfp-growth-drivers.scoreapp.com

🔗 Connect with me:

Linkedin: @willfoden

Instagram: @willfoden

Website www.builtforpressure.net

The 5 Growth Drivers Every Founder Needs To Scale

Will Foden — Tue, 09 Dec 2025 11:21:17 +0000

Take the test: https://bfp-growth-drivers.scoreapp.com

Every entrepreneur wants growth. Impact. Momentum. But very few can actually pinpoint the drivers that create it.

Inside this video, I break down the five core growth drivers we use inside Built For Pressure to assess and elevate executive performance.

These are the exact mechanisms I use with founders, CEOs, and high achieving professionals who want to scale their impact without burning out or relying on willpower to hold everything together.

Most people watching this are already successful. You already know how to push.

What you are looking for now is the margin.

The next one percent.

The reconnection to the fundamentals that actually move the needle.

We cover:

• Human optimisation and the difference between vitality, athletic performance, and your physical capacity.

• Personal development as an identity, and the minimum standards every high performer must uphold.

• High impact behaviour from morning routines to sleep, reflection, presence, and execution.

• Professional impact and the operating system required to lead, deliver, and stay in control.

• Ownership, direction, adaptability, and the leadership traits that truly separate elite performers.

• Self awareness, emotional intelligence, reflective practice, and how to intervene on your own behaviour in real time.

These five drivers dictate how you live, lead, and perform under pressure.

They are the foundation for sustainable growth and the ability to operate at your best when it matters.

If you want help uncovering your bottlenecks and seeing exactly where you need to realign your process, I am offering a free 20 minute implementation call.

We will walk through these drivers in real time and map out the precise steps required to regain clarity, capacity, and control.

Send me a message on any of the channels below for learn more.

🔗 Connect with me:
Linkedin: @willfoden
Instagram: @willfoden
Website www.builtforpressure.net

Pressure Is A Privilege With Liz Bradford

Will Foden — Tue, 02 Dec 2025 07:44:50 +0000

The Health ROI Show with Liz Bradford

Pressure shapes us long before we ever understand how to work with it.

I was lucky enough to be on Liz Bradford Health ROI Podcast and we dug deep into the truth that most high performers never get taught.

Pressure is not the enemy. Stress is not what breaks you. The frame you use is what determines whether you adapt or fail.

We unpack the difference between a challenge response and a stress response, why your language shapes your environment, and how your physiology can be either the ceiling or the catalyst for performance. Most CEOs and leaders tell me they feel stuck, burnt out or plateaued. Not because they lack capability, but because their operating system is built on reaction rather than intention.

We also go into the part that most professionals avoid. Recovery. You cannot expect elite results if you train hard while neglecting the structure needed to recover properly. Treating your recovery like a training session is the fastest way to increase capacity, sharpen decision making, and stop relying on caffeine and willpower to get through the day. Three times your recovery means three times your capability.

We talk about why your hardware must be optimised before you chase another strategy, how wearables only become a weapon when you understand what the data means, and why so many high achievers fear leverage because their identity is tied to input rather than output. More hours. More strain. More effort.

When in reality, peak performance is built on clarity, structured recovery and deliberate stress exposure.

If you want exponential growth, you must push your limits, but you also need recovery to consolidate the gains.

This conversation is exactly that. No motivation. No surface level tactics. Real frameworks that help you lead yourself under pressure and operate with precision at the level you expect of yourself.

If you value performance, leadership and building a body and mind capable of sustaining ambition, this one will resonate.

What you will learn

Why recovery must be treated with the same respect as training

Why exposure to pressure in controlled environments builds capability

Why your perception of stress determines your outcome

Why a challenge response keeps you adaptive rather than reactive

If you want to live, lead and perform at the highest level, understanding how to deal with pressure in real time is non negotiable.

This was an outstanding conversation with Liz. I would love to know what your biggest takeaway was.

You can follow Liz here:

LinkedIn: https://www.linkedin.com/in/lizbradford/
YouTube:https://www.youtube.com/@LizBradford-ProtocolX

Expanding Your Capacity With Tom Foxley

Will Foden — Tue, 25 Nov 2025 05:55:00 +0000

How to Become More Resilient Is Not What You Think

Most people think resilience is built through grit, force and determination. In reality, elite levels of resilient behaviour and leadership are only found when you expand your physical and mental capacity.

Most high performers mistake capacity for more volume, more intensity or more hustle. But that approach only leads to burnout, depletion and the constant feeling that your next move is one step away from overwhelm.

In this episode I sit down with Tom Foxley, a coach and mindset specialist who has spent years working with elite athletes and high performing founders, to unpack what it truly means to expand your physical, emotional and psychological capacity so you can operate at a higher level without burning out.

Across this conversation we cover the full spectrum of what drives sustainable high performance. The physical engine that determines your output. The emotional intelligence that dictates the quality of your decisions. The resilience that allows you to rise to pressure rather than collapse under it. And the identity evolution required to hold more without losing who you are.

Inside the episode

• The truth about physical capacity and why most people train for output instead of adaptation.
• What ultra endurance environments teach about thresholds, discipline and exploration.
• The connection between recovery, clarity of thought and leadership quality.
• Emotional intelligence as a tactical advantage in high performance.
• How self awareness becomes a multiplier for founders, executives and athletes.
• Why resilience is not toughness and how to build adaptive capacity under pressure.
• The identity shift required to expand your capacity beyond your current ceiling.

If you feel like you are running on fumes, performing well on paper yet quietly questioning how long you can sustain it, this episode will give you the clarity and direction you need.

Capacity is not about how much you can endure. It is about how much you can train yourself to hold physically, emotionally and mentally without losing your identity in the process.

This was a powerful conversation and Tom is one of the few professionals genuinely moving the needle in the space of mental performance and finding your edge. Appreciate this man masssively and if this episode has resonated I'd love to hear from you.

Learn more about Tom Foxley

Instagram: @Tomfoxley.coach
LinkedIn: @Tomfoxley
Website: www.tomfoxley.me

Not Trusting Yourself Is Killing Your Progress

Will Foden — Tue, 18 Nov 2025 10:41:42 +0000

Building trust with your performance is the biggest driver of success.

This week marks a full year of the Built For Pressure Podcast. Fifty-two consecutive episodes on high performance, leadership, resilience, and the mindset required to operate at the top.

When I started this show, I made one commitment: produce a year of weekly content. Not for downloads. Not for optics. But to build trust with myself. Because leadership starts there—at identity, discipline, and the promises you keep when no one is watching.

After coaching hundreds of high performers—CEOs, founders, executives, and 6–7 figure business owners—one truth has become impossible to ignore:

Most top achievers don’t struggle with motivation.

They struggle with clarity, indecision, and perfection.

In this milestone episode, I break down the three biggest lessons from a year of showing up consistently, from my own development, and from inside the minds, bodies, and businesses of elite operators.

1. The Body: Training Sets Your Standard
Your physical capacity dictates your psychological capacity. What most leaders call burnout is often an under-trained, under-recovered, under-prioritised body. When your physiology is strong, you can handle turbulence, adapt under pressure, and maintain clarity in chaos.

2. The Mind: Clarity Beats Motivation
High performers rarely lack drive. They lack decisiveness. Perfection slows execution. Indecision kills momentum. The shift happens the moment you stop trying to feel ready and start acting with conviction, ownership, and focus.

3. The Business: Your Personal Limits Become Your Professional Limits
Most business problems aren’t business problems they’re personal bottlenecks showing up in strategy, communication, and leadership. When you remove the internal friction, the external results follow.

This episode is a reflection, a reset, and a roadmap.

Because the real battle for high performance happens internally, long before it shows up in your output.

If you want to operate at a higher level, stop waiting for motivation. Start building clarity, conviction, and the courage to execute before you feel ready.

Thank you for supporting

Founders Don't Need Time Management

Will Foden — Tue, 11 Nov 2025 09:18:34 +0000

If you're a founder and want to live, lead and perform at your best here's how we work: https://docs.google.com/document/d/1m5OZIWgqBzFowqoYTLpJD9fBwVyFDeB7nIVPrQGoeg0/edit?tab=t.0

Most founders believe they need more time.

But if I gave you more time, you’d fill it with more chaos.

The truth is, you don’t have a time problem.

You have an energy problem.

In this video, I break down why traditional time management doesn’t work for high-performing professionals and founders who are already operating at full capacity.

You’ll learn:

• Why managing your state is more powerful than managing your schedule.

• How to build boundaries into your day that protect your focus and recovery.

• The best times to execute high value work versus when to recharge.

• How elite performers sustain output without burning out

This is about understanding your state, managing your physiology, and creating the conditions to perform, not just work harder.

If you’re a founder, executive, or leader who has tried all the productivity hacks and still feels stretched, this will help you recalibrate.

If you're struggling to action this with your diary, DM the word ENERGY for a free training

How Elite CEO's Turn Failure Into a Competitive Edge

Will Foden — Tue, 04 Nov 2025 07:25:12 +0000

How to deal with failure is one of the biggest challenges facing any entrepreneur, CEO, or executive heading into 2026 and beyond.

This isn’t another motivational soundbite or glossy “how to win” episode. It’s a deep dive into the psychological mechanics of failure — how to fail faster, recover stronger, and keep performing when the pressure’s on.

You’ll learn:

Why failure is inevitable in leadership — and why that’s an advantage.
How to use Dan Sullivan’s Gap and Gain method to reframe setbacks in real time.
The exact mental process I use to stop failure from consuming you when the lights go off.
Why After Action Reviews are the most underused tool in elite sport and leadership.
How to coach yourself through failure instead of criticising yourself for it.

This isn’t about being kind to yourself. It’s about learning how to lead yourself under pressure, how to hold the line when things fall apart, and how to move forward with clarity, precision, and intent.

If you’re a CEO, founder, or high performer who’s frustrated, plateaued, or feels like you’re “doing everything right” but still not progressing, this episode will show you how to keep attacking — even when you’re up against it.

Watch until the end for a breakdown of The Gap and The Gain framework and why failure is the most valuable data you’ll ever receive.

Referenced book: The Gap and The Gain by Dan Sullivan.

Next Step:
If you’re a CEO, executive, or founder who doesn’t need more motivation but needs to know what to do next, DM me the word CALL or visit www.builtforpressure.net to learn more about our leadership and human performance consulting programme.

Tim Castle: Believe It’s Possible

Will Foden — Mon, 27 Oct 2025 06:00:00 +0000

How to Win, Lead, and Live Without Limits

In this episode of the Built For Pressure podcast, I sit down with Tim Castle. Author of Be The Lion and his new release The First Domino: How To Land Your First Client In 90 Days or Under.

Tim’s work has had a massive influence on me. His mantra, “Believe It’s Possible,” reshaped how I think about ambition, negotiation, and performing under pressure.

We dive deep into:

His new book and how it will be a game changer for ambitious people to start taking relentless action when needed.

The art of possibility and how to play a bigger game in business and life

Building flow, focus, and self-awareness in the early hours of the day

What it really means to stop tolerating average and start leading with intent

How to balance huge ambition with being a present dad, husband, and leader

Tim’s “Make It Happen” mindset and how to use it in high-pressure moments.

Why reducing your proximity to pessimism is the ultimate success hack.

This conversation is about courage, conviction, and creating momentum when the odds are stacked against you.

If you’re a founder, executive, or athlete in business who’s ready to find your edge and lead with belief, this one will hit home.

You can find a link to Tim's webiste and social below as well as a link to his latest book.

Web: https://www.timjscastle.com/

Insta: https://www.instagram.com/timjscastle/?hl=en

The First Domino: https://www.amazon.co.uk/First-Domino-first-client-under-ebook/dp/B0FG1QJ1QQ?

#builtforpressure #firstdomino #bethelion #negotiation #highperformance

How To Stay Focused And Motivated When Everyone’s Drifting

Will Foden — Wed, 22 Oct 2025 11:35:23 +0100

If you want to learn more about what we do check this out: https://www.youtube.com/watch?v=U8LN8QYrZ00

Many are feeling the crunch right now.

On the surface, they look solid still performing, still showing up. But underneath, they’re tired, frustrated, and dangerously close to dropping their intensity to a subpar level.

In this episode, Will breaks down how the elite stay locked in and keep winning when everyone else starts to drift.

He shares how to:

Find and align your drivers performance with curiosity, passion, and purpose to sustain long-term progress.
Build The Stack the daily actions and rituals that create, cultivate, and amplify energy.
Apply the 15% Rule to stay sharp without burning out.
Replace habits with rituals that anchor focus and discipline.
Seek targeted challenges that expand capacity without tipping into chaos.
Master state management, knowing who you need to be and when.
Engineer your environment for performance (and why sometimes, you should spend money to do it).
Keep one “in the locker” when pressure hits and learn to shake hands with uncertainty.

Elite operators don’t chase extremes they do what’s necessary.

They know their baseline, they protect their health and longevity, and they understand that how they look, move, and recover directly reflects their emotional capacity.

This episode will help you realign, refocus, and regain control of your process heading into the back of the year.

The 12 Lessons That Would Have Changed Everything

Will Foden — Tue, 14 Oct 2025 14:02:41 +0100

If I could go back 10 to 15 years, these are the 12 lessons that would have completely changed how I trained, how I lived, and how I built business.

This episode isn’t about theory.

It’s about reflecting on what I would do differently to perform at a higher level if I could go back and speak to the man I was when I snapped my knee in half.

I break this one into three parts Training, Life, and Business and show you the core frameworks that separate those who keep surviving from those who keep evolving.

You’ll learn why building intent before action is the real marker of athletic and professional mastery.

Why regulating your inner game is the gateway to lasting performance. And why earning the right to progress in business starts with building the capacity to handle it.

If you’ve ever wondered what separates the high performer who sustains it from the one who burns out, this episode will give you the roadmap.

If you're looking to break past your current plateau in your performance check this out: https://bit.ly/4nTT8T5

Also

If you would like to learn more tap this: https://www.youtube.com/watch?v=U8LN8QYrZ00

What 6 & 7 Figure Business Owners Really Need in Q4 (It's Not Consistency)

Will Foden — Tue, 07 Oct 2025 15:21:04 +0100

Most 6 and 7-figure business leaders don’t have a consistency problem, they have a clarity problem.

When you’ve been leading, building, and pushing for years, you realise the bottleneck isn’t effort, it’s direction. You’re stuck reacting to everything around you rather than deliberately creating your next level.

In this video, I break down the 5 biggest lessons I’ve learnt from working with 6 and 7-figure business owners who’ve gone from burnout and reactivity to clarity, alignment, and growth:

You need hard training, but you earn the right to train hard. Learn how to build metrics, recovery and objectivity into your performance to train like an athlete again.

Generic advice will never work for you. Your schedule, responsibilities and environment demand specificity, not another cookie-cutter “morning routine" but definitive action steps to build momentum within your current process.

When you hit a new level, you’ll want the next. Learn how to align your mindset, body, and business so progress compounds rather than collapses under pressure.

High performers crave pressure, not comfort. Why the easy road kills performance and how to embrace productive discomfort to stay sharp.

You’ve got to learn how to have fun again. Play and happiness are superpowers that most elite performers forget to use and if I'm honest this is one of my biggest work ons since BC.

If you’re a business owner or executive who’s hit that invisible ceiling, this will help you cut through the noise and find clarity before the end of the year.

This is about operating like an athlete again, leading, living, and performing with precision, not pressure.

If you want to know more about what we do and how we do it click this link: https://www.youtube.com/watch?v=U8LN8QYrZ00

From Overwhelm to Ownership: The Five Drivers Of Leadership Performance

Will Foden — Wed, 01 Oct 2025 12:42:21 +0100

What does it really take to keep leading, performing, and sustaining impact when the pressure never stops?

In this episode, I break down the 5 key drivers of leadership that separate those who plateau from those who rise:

Human Optimisation – Physical capacity, vitality, energy systems.
Personal Development – Identity, high-impact behaviour, mission, vision.
Professional Impact – Mastery, operating systems, strategic leadership.
Ownership – Direction, self-regulation, personal mastery.
Awareness – Emotional intelligence, reflection, clarity.

Together, these five drivers form the foundation for any leader who wants to sustain high performance without burning out.

I also introduce the Realign & Recommit Protocol: a simple 3-step framework to evaluate where you are, choose one critical shift, and recommit with intention so that you’re not just “surviving” but actually leading with conviction.

Whether you’re a CEO, founder, or athlete turned executive, this conversation is about giving you a structure to assess yourself honestly and make deliberate changes that keep you effective under pressure.

This isn’t about hacks or quick wins it’s about standards, systems, and becoming the leader people trust when it matters most.

If you’re a leader, entrepreneur, or executive who refuses to settle for “average,” this episode will show you where to start and how to sustain the edge.

If you'd like to know more about what we do click this: https://docs.google.com/document/d/1m5OZIWgqBzFowqoYTLpJD9fBwVyFDeB7nIVPrQGoeg0/edit?tab=t.0

#Leadership #HighPerformance #Entrepreneurship #BuiltForPressure #ExecutiveMindset

Trust, Intention, and Performance: My Q4 Reset

Will Foden — Tue, 23 Sep 2025 11:51:24 +0100

Coming back from British Columbia, I realised that the biggest lessons weren’t in the mountains I climbed — they were in the behaviours I chose, the trust I had to build, and the meaning I gave to my actions.

In this episode, I break down the key lessons I’m carrying into Q4:

Why big feats of performance come from subtle shifts in behaviour
How committing fully builds deeper trust
Why stepping back can be the hardest, but most fulfilling move you make
The role of intention in creating results that last
The bigger picture of success — for myself, my family, and my leadership

I also share the powerful questions I’m asking myself this quarter:

What does success actually look like?
What’s the one move that can snowball everything else?
What have I been hiding from, and how can I face it head-on?
Am I looking after myself and those around me with the decisions I make?

If you’re a leader, entrepreneur, or professional looking to reset, refocus, and perform at a higher level without burning out — this episode will give you the framework to step into Q4 with clarity and intention.

If you're a CEO, executive or driven professional and would like to learn more about how Built For Pressure works DM the word BFP for details

#HighPerformance #Leadership #BuiltForPressure #GoalSetting #ExecutiveMindset

The Catalyst To Leadership Performance With Hanane Gamhiouen

Will Foden — Mon, 15 Sep 2025 04:00:00 +0100

In this episode, I sit down with Hanane Gamhiouen to explore what it really takes to unlock peak performance as a leader. Hanane has a wealth of experience and knowledge helping executives and teams develop the skills needed to rise to challenges and be more effective in the process.

Hanane shares her journey through the industry, the lessons that shaped her, and the frameworks she uses to help clients build flow, resilience, and sustained performance.

We dive into what separates those who thrive under pressure from those who fall short, including the key indicators that reveal when you’re not operating at your true potential. This conversation isn’t about the theory.

It’s about practical strategies leaders can apply to sharpen their edge, sustain energy, and perform at the highest level without sacrificing themselves.

If you're a CEO, Exec or business leader whos looking for deep meaning on how to start getting out of your own way and start performing at your best this conversation is for you.

Hanane is also part of the Deepsky RISE platform, which was built to redefine what leadership performance really looks like.

You can find Hanane on:

LI: @Hanane-Gamhiouen
Web: https://deepskyleaders.com/

Sustaining Peak Performance with Abigail Ireland

Will Foden — Mon, 08 Sep 2025 04:00:00 +0100

In this episode, I sit down with Abigail Ireland, a peak performance strategist, coach, and former investment banker with whom I have the pleasure of working on the new Deepsky RISE platform. We discuss what it truly takes to find your edge in business and life and learn her philosophy on helping executives perform at their best.

We unpack the daily behaviours, mental frameworks, and non-negotiables that allow high performers to sustain energy, decision-making, and focus under pressure. From leadership in the boardroom to recovery outside of it, Abigail brings experience helping executives operate at their sharpest while navigating demanding environments.

Expect a conversation on:

The real meaning of high performance (beyond clichés and hacks)
Abi's experiences leaving the corporate world and pursuing her passion for coaching.
How to protect and direct your energy when demands never stop
The importance of recovery, focus, and precision in leadership
Why identity and standards shape how you show up under pressure

This isn’t theory. It’s about actionable strategies that leaders, CEOs, and business owners can apply immediately to live, lead, and perform at their best.

If you’re ambitious, driven, and unwilling to settle for “average” in your health, business, or leadership, this conversation is for you.

If you're looking to find out more about Abi and what she does, here are some links to her platforms:

➡️ https://abigailireland.com/
LI: https://www.linkedin.com/in/abigailireland/

Also, if you're a CEO or Executive check out the new RISE platform

➡️ https://deepskyleaders.com/rise

#BuiltForPressure #Rise #deepsky

Chasing a 2:45 Marathon Whilst Scaling a Business – With Tom O'Cleary

Will Foden — Mon, 01 Sep 2025 16:43:00 +0100

In this episode, I sit down with Tom Ocleary, owner of OCS Performance and current athlete inside my program who's chasing a 2:45 marathon time.

Tom's been part of the Built For Pressure program for over a year, and we've seen multiple personal bests in his athleticism and professional performance, all driven by delving deep into how to leverage his biggest asset: Himself.

Most high performers struggle with one thing, and that's getting in the way of themselves.

We break down the strategies that helped Tom stop being his worst enemy, build systems that allowed him to sustain high performance, and discover what it really means to find his edge.

Whether you’re a CEO, business leader, or athlete chasing ambitious goals, this conversation will show you what it takes to raise your standards, lead with intent, and keep pushing even when pressure is at its highest.

Topics we cover:

The mindset shift behind chasing a 2:45 marathon.

How performance systems translate from athletics into business

The traps ambitious leaders fall into (and how to avoid them)

Why pressure is a privilege and how to use it as fuel

Why walking the walk is so important for development and what he learnt training in Kenya.

Building sustainable habits when life and business are at full tilt

How to use metrics to drive performance and so much more.

This isn’t about motivation. It’s about action, standards, and execution.

If you’re ready to stop leaving potential on the table and want to perform at your best across mind, body, and business, this episode is for you.

#BuiltForPressure #HighPerformance #Leadership #MarathonTraining #Entrepreneurship

The Leadership Secret: Why Leaders See Pressure as Privilege

Will Foden — Mon, 25 Aug 2025 10:06:33 +0100

Ready to unlock The Leadership Secret? In this episode I sit down with Chris Whipp, a former Apache helicopter pilot, mental performance coach, hypnotherapist and author of The Leadership Secret: Be the Difference that Makes the Difference.

We explore what pressure really means for leaders, why the highest performers see it as a privilege, and how Chris’s own journey, from military aviation to battling cancer, and how it has shaped his philosophy on leadership, resilience, and human performance.

Inside this conversation:

The hidden costs of leadership most CEOs ignore

Chris’s transition from Apache pilot to mental performance expert

Why hypnotherapy is a game-changer for stress and clarity

The core message of The Leadership Secret and how to apply it daily

How to see pressure not as a burden, but as the privilege that shapes great leaders

I’m also excited to share that I’ll be working alongside Chris at Deepsky, which he cofounded. This platform is designed to help CEOs and leadership teams unlock performance at the highest level.

If you’re a CEO, business owner or entrepreneur who wants to lead sharper, live stronger, and perform at your highest level — this one’s for you.

Subscribe for weekly conversations and strategies on high performance, leadership and finding your edge.

If you want to learn more about how to work with me heres the doc: https://docs.google.com/document/d/1m5OZIWgqBzFowqoYTLpJD9fBwVyFDeB7nIVPrQGoeg0/edit?tab=t.0

🔗 Connect with me:
Linkedin: @willfoden
Instagram: @willfoden
Website www.builtforpressure.net

🔗 Connect with Chris:
LinkedIn: @chriswhipp
Website: https://deepskyleaders.com/
His book, The Leadership Secret: Be the Difference that makes the Difference, is on Amazon now.

Inside Built For Pressure: Unlocking Performance with Andrew Stoneham Knott

Will Foden — Tue, 19 Aug 2025 09:43:10 +0100

In this episode, I sit down with Andrew Stoneham Knott, CEO of Miramar Global a world-leading executive search and leadership performance firm.

High performance isn't a given, and Andy is someone who I know is pushing his limits across the board, not only running a global company but also physically exploring his capacity to lead and push into knew territories.

Together, we discuss the work we’ve done inside Built For Pressure to help Andy unlock new levels of energy, focus, and execution.

From upgrading his routines to reframing how he manages pressure with this energy, Andy shares how applying a performance operating system has sharpened his leadership and strengthened the way he runs himself inside of his business.

Andy opens up about the lessons he’s learned, the standards he now holds, and how performance mastery translates directly into business impact.

We also discuss The Deep Sky Leadership Performance platform to whicn I'll be delivering workshops on human optimisation and physical performance on the Rise platform side of the business.

If you're a CEO, exec or athlete who wants to learn how to physically be in the best shape possible to lead yourself and lead others then Andrews story shouldnt be missed.

If you want to learn more about how to work with me heres the doc: https://docs.google.com/document/d/1m5OZIWgqBzFowqoYTLpJD9fBwVyFDeB7nIVPrQGoeg0/edit?tab=t.0

🔗 Connect with me:
Linkedin: @willfoden
Instagram: @willfoden
Website www.builtforpressure.net

🔗 Connect with Andrew:
Linkedin: @Andrewsonehamknott
Website: https://www.miramar.global/
Leadership: https://deepskyleaders.com/

There Are Five Warning Signs You’re Slipping Into “Cruise Control”

Will Foden — Mon, 11 Aug 2025 10:56:21 +0100

It’s easy for your standards to slip without you even noticing. Summer hits and suddenly it’s more BBQ's, more calories, more “I’ll get back to it later.”

But high performers don’t drift with the crowd, they hold the standard when others are wavering.

In this episode, I discuss the five red flags that you’ve shifted into cruise control and, more importantly, how to get your fire back fast.

Here’s what we cover:

The subtle mindset shift that turns your big targets into “nice to haves”

Why “doing more” before or after a holiday can destroy your progress

How comfort kills momentum in training, business, and life

Why elite performance is never about “more” it’s about focus.

The most significant sign you’ve lost your edge (and how to fix it instantly)

Plus, I’ll give you a performance reset plan to sharpen your training, dial in your nutrition, and get back to urgently attacking your goals.

This episode is for you if you want to keep your standards high and persevere when others are backing down

If you want to learn more about how to work with me heres the doc: https://docs.google.com/document/d/1m5OZIWgqBzFowqoYTLpJD9fBwVyFDeB7nIVPrQGoeg0/edit?tab=t.0

🔗 Connect with me:
Linkedin: @willfoden
Instagram: @willfoden
Website www.builtforpressure.net

Designing A Life On Your Terms

Will Foden — Thu, 07 Aug 2025 10:41:55 +0100

If you want to learn more about how to work with me here's the doc: https://docs.google.com/document/d/1m5OZIWgqBzFowqoYTLpJD9fBwVyFDeB7nIVPrQGoeg0/edit?tab=t.0

Most people chasing success let themselves slip before they let their business or team down.

Why? Because they’ve lost connection with the mission, the destination, and the identity of the leader they need to become.

In this raw and honest episode, I break down what it really means to live a high performance life?

Not just in business, but in your body, mindset, and energy. This isn’t about motivation. It’s about standards. It’s about choice. And it’s about calling out the stories that keep you stuck in survival mode while pretending you’re operating at the top.

We’ll cover:

Why most high achievers still come last in their own process

The myth of “I don’t have time” and how to flip it

How to train, eat, and think like someone who leads under pressure

What the BFP standard really looks like in real life

This episode is for entrepreneurs, professionals, and leaders who are done being reactive and ready to lead with intentionality, intensity, and identity.

You’re not built for pressure until you can operate at pace and bring others with you.

🔗 Connect with me:
Linkedin: @willfoden
Instagram: @willfoden
Website www.builtforpressure.net

The Guilt of Rest: My Struggle With Slowing Down

Will Foden — Tue, 29 Jul 2025 15:58:26 +0100

The One Challenge I’ve Never Spoken About (Until Now)

As a high achiever, I’ve always taken pride in being the workhorse.

Relentless, consistent, always “on” to which that output level became part of my identity. But recently, being away forced me to face something I’ve never shared publicly: the guilt, anxiety, and internal pressure that came with trying to switch off.

In this episode, I set the scene of what it felt like to step away from the usual chaos and what I was bumping up against not just the fear of slowing down, but the belief that high performance can’t coexist with presence and peace.

I share my turning point, including insights from a powerful call with Jay Hedley, and how I shifted from compulsive doing to intentional execution. I combated this by stacking my week, permitting myself to be present, and still driving results.

You’ll hear how:

My clients continued progressing without my constant involvement
Two new startups launched
I still trained, ate well, and even hit PBs with no gym

Key takeaways:

Compulsion kills clarity
Define what must be done, and communicate it (to yourself and others)
Growth doesn’t always look like grind — sometimes, presence is the edge
Your standards follow you when they’re truly embodied

If you struggle with switching off, redefining success, or allowing yourself space without guilt, this one is for you.

If you want to learn more about how to work with me here's the doc: https://docs.google.com/document/d/1m5OZIWgqBzFowqoYTLpJD9fBwVyFDeB7nIVPrQGoeg0/edit?tab=t.0

#LeadershipPerformance #Highperformance

#ExecutiveMindset #PeakPerformance #BusinessLeadership #EnergyManagement #ResilientLeadership #OptimizeYourself

#mentalclarity #peakperformance #PersonalStandards

#SuccessUnderPressure #EntrepreneurLife #ElitePerformance #ProductivityHacks #CEOHealth #sustainablesuccess #leadershipdevelopment #worklifebalance #trainsmart

#masteryourenergy

If You Can't Get Ahead, This Is For You

Will Foden — Tue, 22 Jul 2025 06:00:00 +0100

If you're not getting the results you want, in your career, training, or life then this is the video you need to watch.

In this After Action Review, first implemented by the SWAT team, we break down exactly why high level professionals hit performance plateaus… and what elite teams do differently.

This isn’t motivational fluff. It’s about measuring what matters, assessing honestly, and planning with precision — the same principles tactical units use to stay ahead under pressure.

You’ll learn:

How to run a personal AAR to unlock your next level

Why most people don’t improve (and how to fix that)

The mindset shift from "doing more" to "executing better"

A simple framework to review, recalibrate, and dominate your next move

Whether you’re a leader, entrepreneur, athlete, or just someone who refuses to settle, this debrief will challenge your thinking about progress.

If you want to learn more about how to work with me heres the doc: https://docs.google.com/document/d/1nG2ZQSP6mse3MxsQtB4Ocm2tlAm4TSwzFC3i5f4lwb0/edit?tab=t.0

Optimise Your Morning Routine with Science

Will Foden — Tue, 15 Jul 2025 06:00:00 +0100

In this episode, we break down the essential science-backed habits that will help you win the morning and set the tone for a high-performance day.

We dive into the 5 key elements of a powerful morning routine:

Hydration: Why drinking water first thing primes your brain and body for peak function.

Sunlight: How natural light within the first 30 60 minutes of waking regulates your circadian rhythm, boosts mood, and sharpens focus.

Movement: The importance of low-intensity movement to activate your nervous system, increase blood flow, and elevate energy.

Caffeine Timing: When to drink your first coffee for maximum focus without the mid-morning crash.

Digital Discipline: Why delaying phone use allows your brain to fully “boot up” and protect your mental bandwidth for what matters most.

This episode is for you if you want to perform better at work, feel more in control of your day, and build a routine that supports long-term energy and clarity.

If you've had enough of not seeing progress here, how can you work alongside us?

https://docs.google.com/document/d/1nG2ZQSP6mse3MxsQtB4Ocm2tlAm4TSwzFC3i5f4lwb0/edit?tab=t.0

#LeadershipPerformance

Setting Yourself Up To Win

Will Foden — Tue, 08 Jul 2025 07:31:58 +0100

How to Own Your Day, Not Just Survive It

Most high performers don’t have a time problem.

They have a prioritisation problem. In this episode, we unpack what having a High Impact Day truly means.

In this episode, learn:

- How do you prioritise yourself with your diary without dropping the ball?

- How to use white space to make better decisions

- How do you plan and execute like a pro without feeling you're just reacting to everything?

Whether you're an executive, entrepreneur or elite professional, this episode will show you how to reclaim your diary, reset your focus and build a day that reflects the future you want, not the chaos you’ve accepted.

If you want to learn more about how to work with me heres the doc: https://docs.google.com/document/d/1nG2ZQSP6mse3MxsQtB4Ocm2tlAm4TSwzFC3i5f4lwb0/edit?tab=t.0

Closing the Gap: How to Set Clear Goals and Dominate Q3

Will Foden — Tue, 01 Jul 2025 09:50:20 +0100

Most people set goals. Few know how to close the gap.

In this episode, I break down the difference between vague ambition and clear, high-hard goals—the kind that stretch you, demand your focus, and actually pull performance out of you.

You’ll learn:

Why Q3 is the make-or-break quarter for high achievers

The truth about “the gap” between where you are and where you want to be

Why process beats outcome (and why chasing outcomes is what kills most goals)

How to set clear goals that create daily alignment and eliminate drift

The exact mindset and systems needed to stay hyperfocused under pressure

This episode is your reset button.

If you’ve been drifting, distracted, or stuck in outcome obsession, it’s time to rebuild your process and get locked in for the next 90 days.

Listen, if you're ready to:
- Turn goals into a strategy
- Get out of the fog and into the fight
- Win Q3 with intention, energy, and precision

If you want to more or need a hand with your Q3 focus, DM the word "Q3" and send you a free evaluation guide on attaining your goals and taking action moving forward.

Instagram → @willfoden
LinkeIn → @willfoden

If you want to learn more about how to work with me heres the doc: https://docs.google.com/document/d/1nG2ZQSP6mse3MxsQtB4Ocm2tlAm4TSwzFC3i5f4lwb0/edit?tab=t.0

Why Your Current Perfectionism And Standard Could Be Holding You Back

Will Foden — Tue, 24 Jun 2025 10:23:20 +0100

Why Your Perfectionism Is Killing Progress (And Feeding Imposter Syndrome)

Perfection isn't what you think it is.

In fact, it's likely the exact thing holding you back.

In this episode, I unpack why high-performing professionals often wear perfection like a badge of honour — but underneath it is fear, ego, and a false standard that’s stopping progress in its tracks.

We’ll break down:

Why perfection is a mask for fear and uncertainty

How chasing the “perfect time” has kept you stuck for years

The five ways perfectionism is quietly sabotaging your growth

Why momentum dies when perfection takes the wheel

The difference between elite standards and toxic expectations

The mindset shift that separates stalled professionals from relentless performers

"If you're waiting until it's perfect, you're also avoiding the version that would teach you the most."

And if you’re tired of being in your own way, we’ve built something to help.

If you want a copy of our Leadership Audit — a 5-minute checklist to recalibrate your performance, reset your standards, and give you a clear edge moving forward, then DM the word AUDIT and I'll send it for free.

Perfect is the pause button. Progress is the play.

If you want to learn more about how to work with me heres the doc: https://docs.google.com/document/d/1nG2ZQSP6mse3MxsQtB4Ocm2tlAm4TSwzFC3i5f4lwb0/edit?tab=t.0

Your Next Level Won’t Wait.

Will Foden — Tue, 17 Jun 2025 15:35:46 +0100

Stop Talking About Standards, Show Me Them.

Anyone can say they’re about high performance. But real performance isn’t a slogan—it’s an identity you live, day in and day out. In this episode, I break down the difference between talking about “holding the standard” and embodying it.

I share my personal story—from injury and self-doubt to being in the worst shape of my life—and the moment I decided enough was enough. Waiting for the perfect time? It doesn’t exist. You don’t need more motivation—you need a system.

We’ll unpack the cycles of change and the five key steps to build real behavioural integration:

Create a game plan you understand
Reduce friction in your daily actions
Avoid decision-making fatigue
Work in focused sprints
Stop relying on emotion—use it as feedback, not fuel

This episode is for anyone ready to stop performing on potential and start performing on purpose. Your next level is waiting are you prepared to show it?

Disrupting The Industry With Dylan Goddard

Will Foden — Tue, 10 Jun 2025 09:34:54 +0100

In this episode, we're joined by Dylan Goddard, a seasoned personal trainer with over 30,000 hours of hands-on experience.

From stepping into a gym at just 12 years old and overcoming a significant knee injury at 18, to moving across the globe to Singapore at 26 and competing at the highest levels in CrossFit for eight years, Dylan shares his journey through athletic pressures, personal growth, and elite performance.

Now, as co-founder of Elvte Gym, a pioneering elite training facility in Singapore's bustling CBD, Dylan reveals how he and his team are disrupting the fitness industry. He discusses how critical self-awareness, intentional training, and adaptability became essential components of his approach, especially after becoming a parent and balancing shorter yet impactful 30-minute sessions.

We delve deep into the concept of the 'corporate athlete', breaking myths around high-intensity workouts and advocating for smarter, more sustainable training methods. Dylan emphasises the importance of education and bodybuilding fundamentals in achieving peak physical and mental performance.

Tune in to discover the core values behind Elvte Gym, how Dylan guides clients back to peak shape, and valuable leadership lessons he would pass on to his younger self.

Learn more about Dylan and Elvte Gym:

Website: https://elvtesg.rezerv.co/
Instagram: https://www.instagram.com/dyl.goddard/

Are You Even Performing?

Will Foden — Tue, 03 Jun 2025 16:09:32 +0100

What does performance actually mean—and are you truly living it? In this episode, I dive into my personal relationship with performance and why I believe athletic performance is the ultimate gateway to creating real impact in every area of life.

We unpack what high performance really looks like beyond the physical—touching on human optimisation, biometrics, sleep, recovery, mental capacity, and performance-based nutrition. I’ll share how holding an athletic standard shapes mindset and why asking “What would an athlete do?” has become a powerful lens for decision-making.

If you want to go beyond surface-level effort and build a life around excellence, this conversation is your starting point.

#LeadershipPerformance #Highperformance

#ExecutiveMindset #PeakPerformance #BusinessLeadership #EnergyManagement #ResilientLeadership #OptimizeYourself

#mentalclarity #peakperformance #PersonalStandards

#SuccessUnderPressure #EntrepreneurLife #ElitePerformance #ProductivityHacks #CEOHealth #sustainablesuccess #leadershipdevelopment #worklifebalance #trainsmart

#masteryourenergy

Why Business Leaders Need Stress To Perform

Will Foden — Wed, 28 May 2025 11:57:13 +0100

In this episode, we unpack a powerful truth: stress isn’t the enemy—it’s a tool. Why Business Leaders Need Stress To Perform dives into how high-performing entrepreneurs and leaders can use stress to sharpen their edge rather than burn out.

We explore the role of the central nervous system in handling pressure, staying regulated in chaos, and maintaining performance when it matters most. You’ll learn how to shift from reactive to responsive, how to stay grounded through uncertainty, and why learning to regulate your internal state is the key to leading effectively under stress.

If you’re building, leading, or navigating intense seasons—this conversation will change how you view challenge, pressure, and personal resilience.

Three Lessons the Immersion Taught Me

Will Foden — Tue, 20 May 2025 16:39:38 +0100

In this episode, I share three powerful lessons from the first KSA Immersion: why nothing outperforms true connection, the importance of finding people who thrive under pressure, and the impact of working alongside elite operators like Nicholas Hurlston and Owen Satterley. This one’s personal—and a reminder of what it takes to lead at the highest level.

Priming Yourself To Perform - Four Days Out

Will Foden — Tue, 13 May 2025 15:35:07 +0100

Priming to Perform

Performance isn’t just about showing up—it’s about preparing your mind and body to rise when it counts.

In this episode, we explore what it really means to prime yourself to perform under pressure.

You'll hear why chasing pressure isn’t something to fear but something to lean into—and how learning to trust yourself in those moments is the ultimate competitive edge.

Whether you're walking into a boardroom, starting a race, or pushing for your next breakthrough, this episode is your mental warm-up to show up sharp, focused, and ready to win.

The Power of Stepping Away: What Time Off Really Does for Your Performance

Will Foden — Wed, 07 May 2025 13:37:00 +0100

Most high performers fear stepping away will slow them down—but the truth is, being off is the only way to truly be on.

In this episode, recorded while away on holiday, we unpack five powerful principles that prove rest isn’t a luxury—it’s a weapon.

You’ll learn why creativity can’t breathe inside the walls of your business, how a different environment unlocks curiosity, and why true clarity only comes when the noise stops.

We talk boundaries, burnout, and the importance of remembering why you started in the first place.

If you’ve ever felt guilty for slowing down, this episode will change how you see rest—and show you why it’s the smartest performance move you can make.

#LeadershipPerformance #Highperformance

#ExecutiveMindset #PeakPerformance #BusinessLeadership #EnergyManagement #ResilientLeadership #OptimizeYourself

#mentalclarity #peakperformance #PersonalStandards

#SuccessUnderPressure #EntrepreneurLife #ElitePerformance #ProductivityHacks #CEOHealth #sustainablesuccess #leadershipdevelopment #worklifebalance #trainsmart

#masteryourenergy

Founder Files - With Dave Hamlet of D & G Consulting

Will Foden — Mon, 28 Apr 2025 08:09:57 +0100

In today’s episode, we take a slightly different approach.

Recently, I had the privilege of joining Founder Files with the team at D&G Consulting, where we discussed the increasing pressures faced by founders and leaders in today’s environment.

This conversation explores how to train, operate, and lead effectively during turbulent times, and examines the deeper strategies required to sustain high performance under pressure.

Our discussion also features insights from Dave, former Commercial Development Director at Monster Energy, who shares his experiences in helping to build one of the most recognisable beverage brands in the world.

This episode offers practical and experience-driven advice for entrepreneurs and leaders seeking to thrive in high-stakes environments. I highly encourage you to follow the team at D&G Consulting for further real-world entrepreneurial insights.

My Biggest Mistakes With My Performance & Leadership Skills

Will Foden — Mon, 21 Apr 2025 11:15:15 +0100

In this episode, I break down the personal, physical, professional, and leadership shifts I’ve had to make—and am still making—to operate at my highest level without burning out or losing myself in the process.

We talk about the trap of chasing milestones—pro rugby, the big paydays, even fatherhood—and realising none of it would "complete" me. I dive into how my identity was wired for attack mode—where everything felt like a war I needed to win—and how that cost me clarity and peace.

Physically, I open up about the disconnect between how I saw myself and what my body was actually capable of. Training harder wasn’t the answer—training with intent was. I had to stop fuelling the past version of me and start showing up for the one I am now.

Professionally, I learned the hard way that trying to move too fast only led to setbacks. You’ve got to earn your right to progress. What got me here won’t get me to that next level—and that truth hits different when you’re climbing your own mountain.

And in leadership? It was letting go of taking everything personally, shaking off the need to be the hero in every situation, and finally realising that being in the room doesn't always mean being in the middle of everything.

This one’s for anyone who’s felt stuck between the version of themselves they’ve outgrown and the version they’re becoming.

The Evolution Of REAL.MEAL - With Major Will Simpson

Will Foden — Mon, 14 Apr 2025 08:00:03 +0100

High Performance is never a given.

But this man not only lives and breaths performance, he's been able to create a world class meal replacement bar whilst being a Major in the army as well as having a young family.

Leadership and entrepreneurism is never easy. But REAL.MEALS evolution is not only inspiring, its now a movement inside the high performance nutrition space for those on deployed, on expeditions as well as for those using them for endurance sports such as myself.

In this episode, Will shares:

Why he joined one of the Army — and what it taught him about discipline, pressure, and leading from the front.

The transition from pro sport to elite military life — and the biggest leadership lessons he now applies in business

The untold struggles of performing at a high level — physically, mentally, emotionally

How becoming a father reshaped his view of success, time, and balance

What most people miss about performance and pressure — especially founders, operators, and leaders in elite environments

We also dive into the REAL.MEAL origin story — how a gap in the market led to a mission-driven product now trusted by elite military, athletes, and founders alike.

Will opens up about what he’d do differently as a first-time founder, what REAL.MEAL will look like in 5 years, and what “living life on your terms” actually looks like in his household.

If you’re a founder, leader, athlete, or simply someone chasing more from yourself — this is for you.

Many will know I won't support products that I don't believe in, but REAL.MEAL is ran by real people, who want the best for those who need them.

Follow their journey and give them a go here:

https://realmeal.co.uk/

IG: @realmealuk

#domoregofurtherdontstop #realmeal #adventure #mountaineering #ultra #hybrid #military #builtforpressure
#ElitePerformance #WillSimpson #RealMealBars #TacticalFitness #GPP #OutdoorTraining #MountainPrep #PerformanceUnderPressure
#TrainForAdventure #LeadershipPerformance #Highperformance
#ExecutiveMindset #PeakPerformance #BusinessLeadership #EnergyManagement #ResilientLeadership #OptimizeYourself
#mentalclarity #peakperformance #PersonalStandards
#SuccessUnderPressure #EntrepreneurLife #ElitePerformance #ProductivityHacks #CEOHealth #sustainablesuccess #leadershipdevelopment #worklifebalance #trainsmart
#masteryourenergy

Finding Elite Performance With Tom Clough

Will Foden — Mon, 07 Apr 2025 06:00:00 +0100

In this episode, I sit down with Tom Clough, the Head of Athlete Performance at Huddersfield Giants and the driving force behind MyPerformance Club.

Known for his sharp eye for detail, relentless standards, and ability to lead from the front, Tom brings a rare level of honesty and depth to this conversation about what it really takes to perform—and lead—at an elite level.

We start from the beginning. Tom shares what it was like growing up, the experiences that shaped him, and when his leadership journey truly began. From early challenges to elite environments, he unpacks how hardship and pressure became assets, and how that mindset now shapes the athletes he leads.

We dive into:

The traits that separate good leaders from elite ones

How to deliberately build hardship and resilience into systems and people?

What no one is talking about when it comes to elite performance?

The non-negotiables that help high performers move from good to extraordinary

The biggest game-changer he's seen across different environments—and how it’s shaped the way he now coaches and leads

This conversation isn’t just for athletes or coaches. It’s for anyone who wants to lead better, think sharper, and create the kind of impact that actually lasts.

Tune in for a raw, practical and direct insight into what elite truly looks like—internally and externally.

If you want to learn more about Tom and what he does heres his media handles

LI - Tomclough

IG - tomclough.online

As per if you enjoyed this episode share with a friend as thats the only way we can build this community.

My Q1 Review - Manage What You Measure

Will Foden — Tue, 01 Apr 2025 10:23:34 +0100

In this episode, I take a deep dive into the first quarter of the year—what worked, what didn’t, and what it’s taught me. This isn’t just about business and performance; it’s about real-life lessons, personal growth, and the standards I’m setting for myself moving forward.

I break down my biggest highlights from Q1, the challenges that tested me, and the key takeaways that have reshaped my approach to success. I also reflect on the expectations I had going into 2025 and whether I need to raise my standards or adjust my expectations to move forward in the most effective way.

We’ll get into:

The moments when I was at my best—and the conditions that made that possible

The times I fell short, why it happened, and what I’m doing to correct course

The activities that brought me the most fulfillment and joy

The habits and actions I know I need to stay committed to, even when the results aren’t immediate

The shifts in perspective I’ve had and the areas where I know I need to improve

I also challenge myself to answer a critical question: What will it take for me to look back on Q2 and consider it a success? What am I willing—and not willing—to sacrifice to make it happen?

Finally, I explore what kind of leader, business owner, and individual I need to be to create the results I want, and the kind of people I need around me to elevate my standards.

This episode is raw, real, and a necessary check-in to ensure I’m moving with intention. If you’re serious about performance, growth, and building a life that aligns with your vision, this one’s for you.

If you've been struggling with your Energy and performance over Q1 DM the word "ENERGY" for a free Energy Audit Workshop to help you figure out where you need to focus on in Q2.

How To Go From Chaos To Calm With Your Performance

Will Foden — Mon, 24 Mar 2025 12:32:54 +0000

Professionals Don’t Need More—They Need Better

Most professionals believe performance is about doing more—more training, more work, more stress management. But real high performance isn’t about adding; it’s about optimizing.

The Chaos of Poor Performance:

Stuck in a binge-purge training cycle, feeling guilty for missed sessions or overdoing it
Constantly putting out fires (stress, alcohol, poor food choices) without addressing the root causes
Chasing “balance” when in reality, it doesn’t exist
Their own behaviors create more stress rather than reduce it
Ignoring their fundamental human needs—sleep, social connection, downtime, and rest ethic
Viewing stress as the enemy instead of understanding the stress cycle

What Elite Professionals Do Differently:

They train in a way that adds to their energy, not drains it
They integrate performance into life—morning and evening routines, travel systems, fueling for performance
They don’t chase balance—they integrate
They see stress as a challenge response using a five-step process:
1. Acknowledge the stress and change the frame
2. Regulate internal dialogue
3. Shift focus
4. Conscious breath control
5. Body scan

If you’re ready to level up your performance—physically, mentally, and professionally—subscribe and start building a system that works for you, not against you.

The Modern Leader's Guide To Performing Under Pressure

Will Foden — Tue, 18 Mar 2025 17:22:14 +0000

The Modern Leader's Guide to Performing Under Pressure

In today’s high-stakes business world, leaders are expected to drive impact, maintain freedom, and increase revenue—all while navigating intense pressure. The challenge isn’t just sustaining performance; it’s excelling without sacrificing health, energy, and mental clarity.

What sets elite leaders apart?

Uncompromising personal standards – They train with purpose, fuel their bodies strategically, and optimize energy, not just manage time.

A disciplined mindset – They reflect, coach themselves rather than criticise, and establish clear boundaries to sustain high performance.

A commitment to self-care – They recognise that guilt over prioritising themselves is a symptom, not a cause. Sustainable leadership requires mastering energy, recovery, and personal well-being.

The key to long-term success is optimising the individual first. If you want access the free training to refine your energy, resilience, and performance.

LINK

If this resonates, share it with a leader who needs to hear it.

What Taught Me How To Lead - Insights From My Best Mentor

Will Foden — Mon, 10 Mar 2025 10:31:49 +0000

I've been incredibly lucky to have such a man in my life, and now I truly understand why I am built the way I am and why I value these lessons so much.

In this episode, I share five key insights from my father—the principles that shaped me, pushed me, and continue to drive me forward.

Understanding grief to build greatness is imperative and these lessons will help you unlock your own edge and find deeper meaning in both success and struggle.

What You'll Learn:

How to leverage grief for growth and turn pain into power.

Be Different – why standing alone is a superpower and how my dad proved it when he was made redundant and kept moving forward.

Be Daring – why daring to be great is the only way, and how being creative allows you to operate at a higher level.

Be Decisive – impossible is nothing, so why can’t it be you?

Working Hard, Stay Humble – you are not bigger than anyone, but you have the right to want more.

Family Is Everything – the ultimate lesson in loyalty, love, and legacy.

Plus, we dive into why creativity beats process and how finding your edge is about more than just hard work. It is about vision, belief, and the courage to stand out.

If you are serious about unlocking new levels of performance in life and business, this episode is for you.

Subscribe, like, and comment below—what is the biggest lesson you learned from your greatest mentor?

7 Step Framework To Lead Yourself And Regain Your Edge

Will Foden — Mon, 03 Mar 2025 12:10:11 +0000

How do you regain your edge?

Most people think it’s all about motivation, grinding through the tough moments until something finally clicks. But what if that approach is wrong?

In this episode, we break down:

What your edge actually is – and why it’s not a war of attrition
The two types of motivation (towards vs. away from) – and why most people need “away from” motivation to take action
What happens when you stabilize in a good position – and why success can be a trap
A personal rugby story – how leaving sport changed my drivers
How to hold the standard when there’s no immediate pressure
The power of high-hard goals and how they shape elite performance
Human behavior and influence models – the science behind leading yourself

This episode also covers the 7 Pillars of Leadership. Get a pen and score yourself:

Embody – Hold the standard
Lead – Make those around you better
Inspire – Inject optimism
Communicate – Listen, deliver, and negotiate
Sell – Concepts, services, and a journey
Serve – Authentic leadership
Solve – Problems, conflicts, and challenges

Regaining your edge is not about working harder; it’s about working with intent. This framework is built for those serious about elite performance and leadership.

If you want to find out more and seem to be struggling where to focus when it comes to your development take this test, in 2 mins you will have a game plan to follow that not only is personalised but is focused on your biggest weak link currently with your performance: https://bit.ly/4eI97zn

#builtforpressure #leadership #founder #leaderslead #resilience

What I’ve Learnt From Working With Some Of The Most Successful People On The Planet.

Will Foden — Wed, 26 Feb 2025 10:31:26 +0000

In this episode, I break down the five key lessons I’ve learned from working with some of the most successful people on the planet.

These high performers operate differently—focusing on the bare minimum to stay sharp

Rejecting the myth of balance, and strategically relinquishing power to gain true freedom.

They don’t wait for confidence to take action; they move first.

And at the core of it all? Structure—across their personal, professional, and physical lives.

If you want to elevate your performance, think bigger, and take control, this episode is for you.

LINKS:

If you have a capacity for more. Here are three ways I can help you create more impact, freedom and revenue without sacrificing yourself and your performance in the process:

1. Take the BFP Stress Test to see what part of your performance is currently the weakest link and gain insight and strategy on what area of your life you need to take charge of.

2. Watch how to regain energy and systemise yourself to keep being able to operate at 100 miles an hour without losing your mind or focus LINK HERE

3. Work 1-1 with Me and the team - Book in for a 1-1 Performance Diagnostic Call to explore what you need to do to allow you to operate and perform on your terms.

Finding Freedom With Tom Foxley

Will Foden — Mon, 17 Feb 2025 06:00:00 +0000

This week on the Built For Pressure Podcast

I'm joined by Mental Performance coach Tom Foxley.

An ex-Royal Marine and someone who I have followed for a while, he now specialises in helping business leaders and high performers rediscover how to increase fulfilment, resilience and sustained growth across the person and the professional.

Living life on your terms is thrown around the social media space, but Tom not only lives and breathes personal development and mental fitness, he also uses principle-driven frameworks to allow his clients and you, the listener, to start to unpack the actions needed to feel free to start operating on your terms.

Expect to learn:

How do you break past plateaus in your performance across your mind and business?

How do you find meaning and authenticity within your work and life?

Why adventure and exploration are key parts of the game when it comes to operating on your terms.

Why is vulnerability imperative for peak performance?

How will Tom's pillars of mental performance shape you into an unstoppable force?

What is the difference between mental health and mental fitness?

How to become more resilient in times of change

And so much more.

If you want to find Tom:

Insta: @TomFoxley
Wed: https://www.tomfoxley.me/

As usual, if this opens loops for you to discover, I'd love to hear from you.

#BFP #FindYourEdge #ImposterSyndrome #leadershipdevelopment #peakperformance #highperformance

The Immersion Debrief

Will Foden — Wed, 12 Feb 2025 12:55:29 +0000

What does it take to lead when everything is on the line?

In this episode, I discuss my leadership lessons from running my first Immersion event. I pulled off a world-class experience in a country I’d never operated in, with a team I’d never met in person and clients who showed up ready to push their limits.

Believe in the Mission, Pivot When Needed – You can’t control everything, but sheer belief in your ability to deliver—paired with the adaptability to pivot—makes execution possible.

Build a Strong Inner Circle – Leadership isn’t solo. The right people in your corner make the impossible look effortless. The right team is everything from logistics to content, from training to support.
Aim Bigger Than Feels Comfortable – Fear and self-doubt come with the territory. But if you’re not aiming at the highest level, you’re playing in the same arena as every other average operator.

Lead from the Front – Business leadership isn’t about delegation from a distance. It’s about being in the trenches, owning the hard stuff, and taking responsibility when things go wrong—while putting the team first when it all goes right.

This episode is a deep dive into real-world leadership, pressure-tested in the field. If you’re building something meaningful, leading a team, or simply pushing yourself to new levels—this one’s for you.

Use Imposter Syndrome As Fuel

Will Foden — Mon, 03 Feb 2025 11:56:30 +0000

This week on the Built For Pressure Podcast, we deeply dive into how I'm overcoming Imposter syndrome as we come close to our first event.

Here's the truth: you're probably not pushing hard enough if you don’t feel imposter syndrome.

Every great leader experiences it when stepping into new territory. It’s not a sign of failure—it’s proof that you’re growing.

In this episode, I break down the six types of imposter syndrome and share frameworks to help you recognise, manage, and move through it:

Self – Confidence, intellect, and expertise

Audience – Niche mastery, communication, and social perception

Ideas – Financial resources and ‘yak shaving’ (those endless micro-tasks that hold up big progress)

I also delve deep into how I'm using it as fuel for our first event in Dubai.

Listen in, take what resonates, and start reframing imposter syndrome as fuel for your next level.

This will help you find your edge.

Subscribe for more insights on leadership, performance, and systemisation. #BFP #FindYourEdge #ImposterSyndrome #leadershipdevelopment #peakperformance #highperformance

Make More Impact & More Cash With These Steps

Will Foden — Mon, 27 Jan 2025 12:29:59 +0000

Welcome back to the Built For Pressure Podcast, where we take a deep dive into how to create the impact and freedom you desire without using old, outdated tactics.

The world of performance is evolving, and in 2025, it’s clear that doing more and pushing harder isn’t the way forward as this is the sure way to become burnout and unfulfilled with what you're doing.

With the rise of AI, a changing global landscape, and an overwhelming flood of information, the old business strategy methods and relentless hustle just don’t cut it anymore. So, what does it take to succeed in this new era?

In this podcast, we’ll show you how to thrive by leading yourself first. Forget the outdated “do more, work harder” mindset. Instead, we’ll explore how you can optimise your energy, bandwidth, and personal system to make better decisions, sustain your momentum, and create the performance, profit, and freedom you’re after—without burning out or sacrificing who you are.

You’ll learn how the old ways of doing business and self-development are being replaced with a more tailored, adaptive approach designed for the realities of 2025 and beyond.

Here’s a glimpse of what we’ll cover:

Old Business Strategies vs New Optimisation: Are you even optimised to meet the demands of the game at your current level? It’s time to stop following generic tactics and focus on personal optimisation.

Old Training Plans vs Integrated Performance: Gone are the days of cookie-cutter plans that ignore your unique needs. We’ll show you how to assess and integrate your commitments, energy, and personal drivers for true success.

Old Discipline Myths vs Adaptive High Performance: Forget the "just work harder" mindset. We’ll teach you how high performance is about adaptability, resilience, and learning how to manage your energy, not just your time.

Old “Do More” Culture vs Everything Has Trade-Offs: The idea that “nothing else matters” isn’t true. We’ll explore how understanding the trade-offs and balancing your priorities is key to long-term success.

Old Program Completion vs Accountability for Real Change: Most people revert to baseline after completing a programme. We’ll show you how to stay accountable, take real action, and continue to level up long after the programme ends.

If you're ready to stop burning out, stop following outdated strategies, and start designing a system that works for you, this is the podcast will halp you unpack your current process and develop momentum without losing your mind and your focus on whats important.

My Biggest Mistakes In Leadership And Business

Will Foden — Mon, 20 Jan 2025 11:30:29 +0000

This won't be what you think.

Most business leaders seek more strategies around their team performance, culture or systems to improve performance.

But most leaders need to lead themselves from a place of conviction, understanding and focus.

You can't achieve this without becoming more self-aware of what drives you, what holds you back and what patterns of behaviour keep showing up in your life that you're not adapting to right now.

In this episode, I talk more about the three parts of the high performance puzzle I have struggled with from a leadership and development standpoint as well as provide a framework for you to learn more about how to not fall into these traps:

- How do you not let your emotions run you and your business?

- What part of the game do you need to play regarding personal and business development?

- Why is your business identity holding you back?

As usual, if any points land, we would love to hear from you and learn more about your takeaways!

P.S. If you have a capacity for more. Here are three ways I can help you create more impact, freedom and revenue without sacrificing yourself and your performance in the process:

1. Take the BFP Stress Test to see what part of your performance is currently the weakest link and gain insight and strategy on what area of your life you need to take charge of: https://bit.ly/4eI97zn

2. Watch how to regain energy and systemise yourself to keep being able to operate at 100 miles an hour without losing your mind or focus: https://bit.ly/BFPSEMINAR

3. Work 1-1 with Me and the team - Book in for a 1-1 Performance Diagnostic Call to explore what you need to do to allow you to operate and perform on your terms. https://calendly.com/info-20813/strategy-call-1-1

#peakperformance #leadership #founder #builtforpressure #highperformance #mentalperformance #focus #motivation

How To Become More Productive

Will Foden — Mon, 13 Jan 2025 18:37:09 +0000

How could you be more productive without adding to your workload?

Being productive is the common currency that most aspire to produce.

In a day and age where the need for more is killing people's bandwidth and energy, it's imperative that you place yourself in the best possible place to win, not only from a biological position but also from a mental focus standpoint.

In todays episode I break down how to unlock new levels of energy whislt increasing the amount you can get done in the same time.

Learn about building leverage into your process.

How to gain control of your biological pathways to be more productive

What is energy flux, and how will it affect your process?

Some simple integrations can significantly affect your mind and process if you start the day incorrectly.

How to build consistency in your effort to produce more output without burning yourself out

And more

Extraordinary exhibits of performance are not built on just doing.

They are formulated to run as smooth and fast as possible with friction.

As usual, if this has been helpful, share with someone who you know needs to level up and stop being caught in the busy foul cycle.

#peakperformance #leadership #founder #builtforpressure #highperformance #mentalperformance #focus #motivation

5 Power Plays For Leadership Performance In 2025

Will Foden — Mon, 30 Dec 2024 06:00:00 +0000

2024 has been and gone.

Some have won and have smashed their targets and, more so, lead themselves with conviction.

Others have felt like they have just landed a burning plane and are still struggling to find direction in 2025.

In this podcast, I break down five key power plays for you to take into 2025.

These themes are imperative for you to separate yourself from the crowd and give you ownership of your performance.

If you're having trouble defining your vision and deciding what to tackle next year, message me on Instagram (@willfoden) or LinkedIn, and I'll send you a copy of what we send to our clients.

Happy New Year to all!

Exploring The Mental Landscape With Ciara McCullough

Will Foden — Mon, 23 Dec 2024 06:02:00 +0000

On today's episode, I'm joined by fellow coach and friend Ciara McCullough.

Ciara founded Holistic High Performance, which specialises in mental performance for founders, leaders, and high achievers.

Ciara specializes in mental performance, and I have trusted her to unlock the next progression and evolution of myself and my business.

Leadership is challenging in an industry that moves at 100 miles an hour. This episode discusses mental performance principles and provides actionable takeaways to elevate performance and leadership skills.

In this episode, we review the common pitfalls of the modern-day leader.

What part of their game must you focus on to unlock new levels of personal performance?

How do you implement mental performance principles at work and with your children?

How do you use holistic principles to help you regulate your emotions and dominate your performance?

Why your physical well being will always be a foundation for leadership performance

And so much more.

You can follow Ciara on the following links:

IG: @holistichighperformanceacademy

LinkedIn: Ciara McCullough

If you find this podcast resonates, I'd love to know your biggest takeaway!

Top Attributes Of World Class Leadership

Will Foden — Mon, 23 Dec 2024 06:00:00 +0000

Top Attributes Of World Class Leadership

What does it take to lead and operate at a world class or elite level?

This has always been a question that has fascinated me.

Over the years of working with hundreds of business owners, leaders, managers and athletes, there are key traits that you as a business owner need to exhibit, learn from and more so behave like to unlock the new levels of potential that you seek.

As this podcast goes out, we're heading into the Xmas week, where the chaos begins.

If you're listening to his I know that you want to take your business and yourself to the next level in 2025.

As usual, please connect if you listen to or resonate with this episode. The goal is to build a place where the 1% who value growth can connect and educate each other.

If you're catching this as it goes out, Merry Christmas and have an amazing time.

I massively appreciate the support!

Finding Your Elite Edge With Gareth Timmins

Will Foden — Mon, 16 Dec 2024 06:00:00 +0000

The Built For Pressure Podcast - 004 - Gareth Timmins

In the world of Elite and high performance there are many who will talk a good game.

But rarely can you sit with someone who has lived, breathed and operated in some of the highest pressure environments on the planet.

Gareth Ex, Royal Marine commando, Pro rugby player, Mindset coach, founder of Nought Point One and best-selling author, came on to the podcast to discuss how to find your elite edge.

If you're a leader or someone who wants to learn how to perform under huge amounts of pressure, this podcast will:

Talk about what the Elite Edge is
How you must learn to regulate yourself through adversity
The difference between being able to perform under pressure and crumbling
Understanding about how you regulate yourself whilst under threat
His involvement with The Immersion

and so much more.

It's a pleasure having him onboard, and more so, sharing the gym floor with him, getting after it, and talking about elite performance.

As usual, if you have any questions or thoughts, leave a comment, share it with a mate, or ping one of us on social media, as we would love to talk more.

Links:

Web: https://noughtpointone.co.uk/
Insta: https://www.instagram.com/garethtimmi...

Is Business Feeling It's Hard and Heavy?

Will Foden — Mon, 09 Dec 2024 06:00:00 +0000

If you're a business owner and feel your journey is hard and heavy, this will be for you.

With in the pursuit of growing a business and making the impact that you desire the understanding of what necessary to evolve and grow is imperative for you to be able to understand, become more aware and most of all build strategy into the vessel that will provide you with the impact, freedom and revenue without losing yourself and your performance in the process.

Expect to discover:

- Why most business owners feel lost and confused with their next move
- How to operate at a new frequency to win
- Why "slow is smooth and smooth is fast"
- How you will never out work your personal development
- Why "No pressure no diamonds" is such a corner stone to your development
- How I have felt and what I have encountered growing and evolving as a man and in my business.

As usual if any of the resonate with you, drop me a message on my Insta as connection is the name the game.

The Evolution Of Built For Pressure

Will Foden — Mon, 02 Dec 2024 08:07:28 +0000

Evolution is part of the game.

When it comes to high performance in any realm realising that you have to evolve means there are seasons to your performance.

In this episode, I take a deep dive into my evolution.

Going from Stay Strong Collective to Built For Pressure

From professional athlete to leader

How my trails and tribulations have shaped me personally.

If you're leading, then there is a simple understanding of your adaptive response and mental fortitude is tknowing when the right time to push and when the right time to pull is.

These lessons will show you that evolution isn't just "send"

Evolution is about depth, alignment and connection

If this message resonates drop a message to my Inst or Linked In as I'd love to connect

Instagram

Linked In

The Built For Pressure Story

Will Foden — Fri, 22 Nov 2024 19:31:49 +0000

The Built For Pressure Podcast - Episode 1

Welcome to the BFP podcast with your host Will Foden.

This podcast is designed to help business leaders, entrepreneurs, and high achievers navigate the ever-changing environment of modern day business development and leadership performance.

This podcast will take everything I have learnt over the last 17 years from working in human performance and leadership space and coach you on finding the next 1% with your physical, personal and professional performance.

This first podcast sets the scene for who I am, what I do, and why I do it.