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    <title>The Built For Coaches Podcast</title>
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    <description>The Built For Life podcast helps coaches and personal trainers inside of the health and fitness industry build their dream businesses by focusing on ethical scaling strategies that are specific to them. The health and fitness industry is saturated with people who are just in it for the money, coaches who can market but have zero coaching skill while many of the great coaches, who live by their morals are being left in the ditch. 

There's a line between ethical and unethical but also, there's things that just make you feel uncomfortable that you need to build more skill with. This podcast helps you understand that. 

My first role, was always as a coach. So, knowing that people are having traumatic experiences with other mentors, with little to no support or remorse, doesn't sit well with my approach to helping people achieve their goals and never has.

I want to use my platform and influence to show coaches that they can do things in a different way in a forever changing landscape, especially in the digital world.</description>
    <copyright>© 2026 Mark Strathern </copyright>
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    <pubDate>Thu, 09 Apr 2026 13:36:22 +0100</pubDate>
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      <title>The Built For Coaches Podcast</title>
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    <itunes:author>Mark Strathern </itunes:author>
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    <itunes:summary>The Built For Life podcast helps coaches and personal trainers inside of the health and fitness industry build their dream businesses by focusing on ethical scaling strategies that are specific to them. The health and fitness industry is saturated with people who are just in it for the money, coaches who can market but have zero coaching skill while many of the great coaches, who live by their morals are being left in the ditch. 

There's a line between ethical and unethical but also, there's things that just make you feel uncomfortable that you need to build more skill with. This podcast helps you understand that. 

My first role, was always as a coach. So, knowing that people are having traumatic experiences with other mentors, with little to no support or remorse, doesn't sit well with my approach to helping people achieve their goals and never has.

I want to use my platform and influence to show coaches that they can do things in a different way in a forever changing landscape, especially in the digital world.</itunes:summary>
    <itunes:subtitle>The Built For Life podcast helps coaches and personal trainers inside of the health and fitness industry build their dream businesses by focusing on ethical scaling strategies that are specific to them.</itunes:subtitle>
    <itunes:keywords></itunes:keywords>
    <itunes:owner>
      <itunes:name>Mark Strathern</itunes:name>
    </itunes:owner>
    <itunes:complete>No</itunes:complete>
    <itunes:explicit>No</itunes:explicit>
    <item>
      <title>Episode #139 - Get A Grip</title>
      <itunes:episode>139</itunes:episode>
      <podcast:episode>139</podcast:episode>
      <itunes:title>Episode #139 - Get A Grip</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <description>
        <![CDATA[<p>Strap yourself in.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Strap yourself in.</p>]]>
      </content:encoded>
      <pubDate>Thu, 09 Apr 2026 11:14:19 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/f9cabc9b/78ac894d.mp3" length="38671794" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>2415</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Strap yourself in.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #138 - How To Get Any Client A Result</title>
      <itunes:episode>138</itunes:episode>
      <podcast:episode>138</podcast:episode>
      <itunes:title>Episode #138 - How To Get Any Client A Result</itunes:title>
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      <link>https://share.transistor.fm/s/61a22e1f</link>
      <description>
        <![CDATA[<p>Are you someone worth investing in? Are you someone whose goal is to add as much value as possible to the experience you take your clients through? Or are you focused on chasing money? If this episode resonates with you and you're someone who wants to grow their coaching business with real standards, reach out to me on Instagram https://www.instagram.com/markstrathern_/ with the number "67" &amp; we can chat about how we help you put your skills to good use.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Are you someone worth investing in? Are you someone whose goal is to add as much value as possible to the experience you take your clients through? Or are you focused on chasing money? If this episode resonates with you and you're someone who wants to grow their coaching business with real standards, reach out to me on Instagram https://www.instagram.com/markstrathern_/ with the number "67" &amp; we can chat about how we help you put your skills to good use.</p>]]>
      </content:encoded>
      <pubDate>Mon, 06 Apr 2026 06:32:11 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/61a22e1f/80f1e719.mp3" length="28097315" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>1754</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Are you someone worth investing in? Are you someone whose goal is to add as much value as possible to the experience you take your clients through? Or are you focused on chasing money? If this episode resonates with you and you're someone who wants to grow their coaching business with real standards, reach out to me on Instagram https://www.instagram.com/markstrathern_/ with the number "67" &amp; we can chat about how we help you put your skills to good use.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #137 - Why Coaches Are Going Out of Business</title>
      <itunes:episode>137</itunes:episode>
      <podcast:episode>137</podcast:episode>
      <itunes:title>Episode #137 - Why Coaches Are Going Out of Business</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/fda907c5</link>
      <description>
        <![CDATA[<p>There's reasons why a massive gap is being created between the coaches who are winning and the ones who aren't. More and more coaches will see themselves leave this industry if they don't focus on the key components of what we discuss in this episode and honestly, they deserve to if they aren't willing to do the work in these areas to rise above the poor standards we're currently seeing across the board.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>There's reasons why a massive gap is being created between the coaches who are winning and the ones who aren't. More and more coaches will see themselves leave this industry if they don't focus on the key components of what we discuss in this episode and honestly, they deserve to if they aren't willing to do the work in these areas to rise above the poor standards we're currently seeing across the board.</p>]]>
      </content:encoded>
      <pubDate>Thu, 02 Apr 2026 10:08:48 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/fda907c5/dab4e151.mp3" length="34234635" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>2137</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>There's reasons why a massive gap is being created between the coaches who are winning and the ones who aren't. More and more coaches will see themselves leave this industry if they don't focus on the key components of what we discuss in this episode and honestly, they deserve to if they aren't willing to do the work in these areas to rise above the poor standards we're currently seeing across the board.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #136 - Is Organic Content Dead?</title>
      <itunes:episode>136</itunes:episode>
      <podcast:episode>136</podcast:episode>
      <itunes:title>Episode #136 - Is Organic Content Dead?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f7ac86a2-d4f1-4bd7-b987-d571947064b8</guid>
      <link>https://share.transistor.fm/s/8124c36b</link>
      <description>
        <![CDATA[<p>Is organic content dead? Is ads the way forward? Do I need a massive budget? Do I need to focus on one Vs the other? This is just a few questions I tend to receive from coaches when marketing their businesses and I wanted to give you my views + a simple strategy that can blend the 2 together powerfully.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Is organic content dead? Is ads the way forward? Do I need a massive budget? Do I need to focus on one Vs the other? This is just a few questions I tend to receive from coaches when marketing their businesses and I wanted to give you my views + a simple strategy that can blend the 2 together powerfully.</p>]]>
      </content:encoded>
      <pubDate>Mon, 30 Mar 2026 09:00:42 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/8124c36b/d924415e.mp3" length="21688323" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>1353</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Is organic content dead? Is ads the way forward? Do I need a massive budget? Do I need to focus on one Vs the other? This is just a few questions I tend to receive from coaches when marketing their businesses and I wanted to give you my views + a simple strategy that can blend the 2 together powerfully.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #135 - How To Fix Ghosting</title>
      <itunes:episode>135</itunes:episode>
      <podcast:episode>135</podcast:episode>
      <itunes:title>Episode #135 - How To Fix Ghosting</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">cb603baa-c683-416a-9445-b295fe1de7ba</guid>
      <link>https://share.transistor.fm/s/0cdaa84b</link>
      <description>
        <![CDATA[<p>Ghosting has become a widely recognised phenomenon in the health and fitness industry. Often used as a blanket term to categorise a wide range of issues between you, the coach and client. Very often though, the categorisation of ghosting always seems to be put onto the client, never the coach. In this episode we talk about ways that you can combat "ghosting" and increase your retention. We've also never described what occurs as ghosting and most great coaches don't.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Ghosting has become a widely recognised phenomenon in the health and fitness industry. Often used as a blanket term to categorise a wide range of issues between you, the coach and client. Very often though, the categorisation of ghosting always seems to be put onto the client, never the coach. In this episode we talk about ways that you can combat "ghosting" and increase your retention. We've also never described what occurs as ghosting and most great coaches don't.</p>]]>
      </content:encoded>
      <pubDate>Thu, 26 Mar 2026 11:02:24 +0000</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/0cdaa84b/c6b6af91.mp3" length="32751425" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>2045</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Ghosting has become a widely recognised phenomenon in the health and fitness industry. Often used as a blanket term to categorise a wide range of issues between you, the coach and client. Very often though, the categorisation of ghosting always seems to be put onto the client, never the coach. In this episode we talk about ways that you can combat "ghosting" and increase your retention. We've also never described what occurs as ghosting and most great coaches don't.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #134 - The Reason I’ll Never Give Up (And You Shouldn’t Either)</title>
      <itunes:episode>134</itunes:episode>
      <podcast:episode>134</podcast:episode>
      <itunes:title>Episode #134 - The Reason I’ll Never Give Up (And You Shouldn’t Either)</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">42dd9fc7-4755-48dd-8036-659a35d18d1d</guid>
      <link>https://share.transistor.fm/s/60a247f1</link>
      <description>
        <![CDATA[<p>People get not giving up and a lack of effort by persisting confused. I have my reasons for why I'll never give up and that's what this episode is about but the time spent always enduring struggle and challenges is always put to good use instead of claiming you have a "never give up" mentality but fall short with your inputs. This episode is more of a raw insight into what shaped me as an individual and why I look for the hard stuff that others would preferably avoid.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>People get not giving up and a lack of effort by persisting confused. I have my reasons for why I'll never give up and that's what this episode is about but the time spent always enduring struggle and challenges is always put to good use instead of claiming you have a "never give up" mentality but fall short with your inputs. This episode is more of a raw insight into what shaped me as an individual and why I look for the hard stuff that others would preferably avoid.</p>]]>
      </content:encoded>
      <pubDate>Mon, 23 Mar 2026 05:47:01 +0000</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/60a247f1/22c7b2b9.mp3" length="35243407" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>2200</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>People get not giving up and a lack of effort by persisting confused. I have my reasons for why I'll never give up and that's what this episode is about but the time spent always enduring struggle and challenges is always put to good use instead of claiming you have a "never give up" mentality but fall short with your inputs. This episode is more of a raw insight into what shaped me as an individual and why I look for the hard stuff that others would preferably avoid.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #133 - Why Nobody Remembers You</title>
      <itunes:episode>133</itunes:episode>
      <podcast:episode>133</podcast:episode>
      <itunes:title>Episode #133 - Why Nobody Remembers You</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">626c2de6-742c-4c00-89c3-6ce20fdc9426</guid>
      <link>https://share.transistor.fm/s/c5cbdd6c</link>
      <description>
        <![CDATA[<p>Most coaches fall into the void because there's nothing stand out about them. They have opinions that are about as controversial as roasted cheese or toasted cheese. There's a reason many are forgotten and this episode tells you why.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Most coaches fall into the void because there's nothing stand out about them. They have opinions that are about as controversial as roasted cheese or toasted cheese. There's a reason many are forgotten and this episode tells you why.</p>]]>
      </content:encoded>
      <pubDate>Thu, 19 Mar 2026 14:24:56 +0000</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/c5cbdd6c/40a2d887.mp3" length="37963799" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>2370</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Most coaches fall into the void because there's nothing stand out about them. They have opinions that are about as controversial as roasted cheese or toasted cheese. There's a reason many are forgotten and this episode tells you why.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #132 - Why 3,000 Followers Can Be Worth More Than 100,000</title>
      <itunes:episode>132</itunes:episode>
      <podcast:episode>132</podcast:episode>
      <itunes:title>Episode #132 - Why 3,000 Followers Can Be Worth More Than 100,000</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/4614bf8b</link>
      <description>
        <![CDATA[<p>In a world where people chase vanity metrics and use them as a marker for "success" you can build your own world where people follow religiously, regardless of the size. After making well over 7 figures in the past few years with what some people deem as a "small following" I believe that most coaches are missing these key pillars in their marketing and it's why people aren't buying.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In a world where people chase vanity metrics and use them as a marker for "success" you can build your own world where people follow religiously, regardless of the size. After making well over 7 figures in the past few years with what some people deem as a "small following" I believe that most coaches are missing these key pillars in their marketing and it's why people aren't buying.</p>]]>
      </content:encoded>
      <pubDate>Mon, 16 Mar 2026 04:24:03 +0000</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/4614bf8b/9128f616.mp3" length="28342822" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>1769</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In a world where people chase vanity metrics and use them as a marker for "success" you can build your own world where people follow religiously, regardless of the size. After making well over 7 figures in the past few years with what some people deem as a "small following" I believe that most coaches are missing these key pillars in their marketing and it's why people aren't buying.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #131 - High Personal Standards Make You A Bad Coach</title>
      <itunes:episode>131</itunes:episode>
      <podcast:episode>131</podcast:episode>
      <itunes:title>Episode #131 - High Personal Standards Make You A Bad Coach</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ac2e7609-26e0-4dfd-b71f-1dbf384752b4</guid>
      <link>https://share.transistor.fm/s/2c1b7874</link>
      <description>
        <![CDATA[<p>Coaches rave about personal standards but they never take a moment to consider how their narratives translate to coaching relationships and why, due to their inability to think critically and objectively about what's best for someone else, can actually be one of the most damaging beliefs passed on to clients.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Coaches rave about personal standards but they never take a moment to consider how their narratives translate to coaching relationships and why, due to their inability to think critically and objectively about what's best for someone else, can actually be one of the most damaging beliefs passed on to clients.</p>]]>
      </content:encoded>
      <pubDate>Thu, 12 Mar 2026 10:58:38 +0000</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/2c1b7874/0c933b3d.mp3" length="33819753" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>2111</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Coaches rave about personal standards but they never take a moment to consider how their narratives translate to coaching relationships and why, due to their inability to think critically and objectively about what's best for someone else, can actually be one of the most damaging beliefs passed on to clients.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #130 - Why The Top 1% Do What Others Won't</title>
      <itunes:episode>130</itunes:episode>
      <podcast:episode>130</podcast:episode>
      <itunes:title>Episode #130 - Why The Top 1% Do What Others Won't</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">54d045ae-52ed-49fa-854f-fae846bf38e4</guid>
      <link>https://share.transistor.fm/s/436303dc</link>
      <description>
        <![CDATA[<p>The top 1% of people make going the extra mile the default standard. If you're claiming you want what many others can't achieve but following the same average outputs, you're wasting a resource that you can't get back.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The top 1% of people make going the extra mile the default standard. If you're claiming you want what many others can't achieve but following the same average outputs, you're wasting a resource that you can't get back.</p>]]>
      </content:encoded>
      <pubDate>Mon, 09 Mar 2026 05:26:17 +0000</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/436303dc/739cf928.mp3" length="22367663" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>1396</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>The top 1% of people make going the extra mile the default standard. If you're claiming you want what many others can't achieve but following the same average outputs, you're wasting a resource that you can't get back.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #129 - How To Immediately Improve Your Content</title>
      <itunes:episode>129</itunes:episode>
      <podcast:episode>129</podcast:episode>
      <itunes:title>Episode #129 - How To Immediately Improve Your Content</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d08c51c0-bb0c-4b59-b86d-4d948f9f5bbe</guid>
      <link>https://share.transistor.fm/s/ab8d007a</link>
      <description>
        <![CDATA[<p>Coaches never take this aspect of their business into consideration. Arguably, the most crucial part. If you can have high agency in this area, you'll win the game.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Coaches never take this aspect of their business into consideration. Arguably, the most crucial part. If you can have high agency in this area, you'll win the game.</p>]]>
      </content:encoded>
      <pubDate>Thu, 05 Mar 2026 12:45:32 +0000</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/ab8d007a/85538fa2.mp3" length="32844232" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>2050</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Coaches never take this aspect of their business into consideration. Arguably, the most crucial part. If you can have high agency in this area, you'll win the game.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #128 - From The Oil Rigs To Record Months In Business</title>
      <itunes:episode>128</itunes:episode>
      <podcast:episode>128</podcast:episode>
      <itunes:title>Episode #128 - From The Oil Rigs To Record Months In Business</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">972e668a-b0b1-4e76-9870-dcd53255f00c</guid>
      <link>https://share.transistor.fm/s/361a993f</link>
      <description>
        <![CDATA[<p>In today's episode I interview one of our Built For Coaches clients Aiden who joined us after a previous mentorship experience never lived up to scratch. We talk about Aiden's former role working offshore and how many of the behaviours that he developed their in leadership roles have helped him apply himself to business in a way that's took him from strength to strength. To work with us at Built For Coaches DM me on Instagram https://www.instagram.com/markstrathern_/ with "67"</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In today's episode I interview one of our Built For Coaches clients Aiden who joined us after a previous mentorship experience never lived up to scratch. We talk about Aiden's former role working offshore and how many of the behaviours that he developed their in leadership roles have helped him apply himself to business in a way that's took him from strength to strength. To work with us at Built For Coaches DM me on Instagram https://www.instagram.com/markstrathern_/ with "67"</p>]]>
      </content:encoded>
      <pubDate>Mon, 02 Mar 2026 04:35:05 +0000</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/361a993f/6144ed26.mp3" length="44357615" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>2770</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In today's episode I interview one of our Built For Coaches clients Aiden who joined us after a previous mentorship experience never lived up to scratch. We talk about Aiden's former role working offshore and how many of the behaviours that he developed their in leadership roles have helped him apply himself to business in a way that's took him from strength to strength. To work with us at Built For Coaches DM me on Instagram https://www.instagram.com/markstrathern_/ with "67"</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #127 - Which Type of Coach Are You?</title>
      <itunes:episode>127</itunes:episode>
      <podcast:episode>127</podcast:episode>
      <itunes:title>Episode #127 - Which Type of Coach Are You?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">50b62b45-eada-4e60-b214-20f81d539ec5</guid>
      <link>https://share.transistor.fm/s/b3038785</link>
      <description>
        <![CDATA[<p>Are you aware of the dynamic you're creating inside your coaching relationships either with clients or your own coach? Most coaches don't realise that they are the root of their problem based on the way they unconsciously create dynamics that aren't that of a coaching relationship and it's impacting everyone's ability to achieve the outcome you want effectively.  </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Are you aware of the dynamic you're creating inside your coaching relationships either with clients or your own coach? Most coaches don't realise that they are the root of their problem based on the way they unconsciously create dynamics that aren't that of a coaching relationship and it's impacting everyone's ability to achieve the outcome you want effectively.  </p>]]>
      </content:encoded>
      <pubDate>Thu, 26 Feb 2026 12:08:15 +0000</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/b3038785/90233477.mp3" length="29404416" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>1835</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Are you aware of the dynamic you're creating inside your coaching relationships either with clients or your own coach? Most coaches don't realise that they are the root of their problem based on the way they unconsciously create dynamics that aren't that of a coaching relationship and it's impacting everyone's ability to achieve the outcome you want effectively.  </p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #126 - Fitness Coach Closes A £7k+ Deal</title>
      <itunes:episode>126</itunes:episode>
      <podcast:episode>126</podcast:episode>
      <itunes:title>Episode #126 - Fitness Coach Closes A £7k+ Deal</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2494dc6b-baad-4930-8be1-9d95b8f2d317</guid>
      <link>https://share.transistor.fm/s/5b1a904a</link>
      <description>
        <![CDATA[<p>In today's episode I interview one of our Built For Coaches clients Chloe who doubled her businesses monthly revenue countless times in 2025 and closed a £7k+ deal. We talk about the impact Chloe wants to have and what drove her to seek out new opportunities to use her skills to her advantage. To work with us at Built For Coaches DM me on Instagram https://www.instagram.com/markstrathern_/ with "67"</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In today's episode I interview one of our Built For Coaches clients Chloe who doubled her businesses monthly revenue countless times in 2025 and closed a £7k+ deal. We talk about the impact Chloe wants to have and what drove her to seek out new opportunities to use her skills to her advantage. To work with us at Built For Coaches DM me on Instagram https://www.instagram.com/markstrathern_/ with "67"</p>]]>
      </content:encoded>
      <pubDate>Mon, 23 Feb 2026 04:17:41 +0000</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/5b1a904a/bbbd08a0.mp3" length="36091622" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>2253</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In today's episode I interview one of our Built For Coaches clients Chloe who doubled her businesses monthly revenue countless times in 2025 and closed a £7k+ deal. We talk about the impact Chloe wants to have and what drove her to seek out new opportunities to use her skills to her advantage. To work with us at Built For Coaches DM me on Instagram https://www.instagram.com/markstrathern_/ with "67"</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #125 - Slagging Your Favourite Business Mentors</title>
      <itunes:episode>125</itunes:episode>
      <podcast:episode>125</podcast:episode>
      <itunes:title>Episode #125 - Slagging Your Favourite Business Mentors</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">567773fb-ddcc-421d-8df9-5ff6f964a626</guid>
      <link>https://share.transistor.fm/s/d826417f</link>
      <description>
        <![CDATA[<p>Have fun while we talk about some of the air head behaviour we see unfold in this industry.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Have fun while we talk about some of the air head behaviour we see unfold in this industry.</p>]]>
      </content:encoded>
      <pubDate>Thu, 19 Feb 2026 10:58:23 +0000</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/d826417f/30dfc550.mp3" length="36414022" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>2274</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Have fun while we talk about some of the air head behaviour we see unfold in this industry.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #124 - Breaking Revenue Records &amp; Building An International Brand</title>
      <itunes:episode>124</itunes:episode>
      <podcast:episode>124</podcast:episode>
      <itunes:title>Episode #124 - Breaking Revenue Records &amp; Building An International Brand</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c8787379-0ae3-4d41-a8fc-93421b1cdd3f</guid>
      <link>https://share.transistor.fm/s/76b38383</link>
      <description>
        <![CDATA[<p>In today's episode I interview one of our Built For Coaches clients Paddy who has made 100+ sales in 8 months, attracting desirable attention from different continents and hit an all time record month in business. We talk about the importance of intention and the core drivers behind why you're building your business alongside the changes he's made to achieve this success. To work with us at Built For Coaches DM me on Instagram https://www.instagram.com/markstrathern_/ with "67"</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In today's episode I interview one of our Built For Coaches clients Paddy who has made 100+ sales in 8 months, attracting desirable attention from different continents and hit an all time record month in business. We talk about the importance of intention and the core drivers behind why you're building your business alongside the changes he's made to achieve this success. To work with us at Built For Coaches DM me on Instagram https://www.instagram.com/markstrathern_/ with "67"</p>]]>
      </content:encoded>
      <pubDate>Tue, 17 Feb 2026 05:06:14 +0000</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/76b38383/88926076.mp3" length="42898617" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>2678</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In today's episode I interview one of our Built For Coaches clients Paddy who has made 100+ sales in 8 months, attracting desirable attention from different continents and hit an all time record month in business. We talk about the importance of intention and the core drivers behind why you're building your business alongside the changes he's made to achieve this success. To work with us at Built For Coaches DM me on Instagram https://www.instagram.com/markstrathern_/ with "67"</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #123 - I Predicted My Future</title>
      <itunes:episode>123</itunes:episode>
      <podcast:episode>123</podcast:episode>
      <itunes:title>Episode #123 - I Predicted My Future</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">53fa0757-c2d0-4dec-814a-0e62a58a7579</guid>
      <link>https://share.transistor.fm/s/3dcf8187</link>
      <description>
        <![CDATA[<p>Connecting the 3 versions of yourself is imperative. Past &gt; Present &gt; Future. You learn from the past, you act in the present, you create the future. Find out how I predicted my future in this episode based on my past and present self, 13 months ago.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Connecting the 3 versions of yourself is imperative. Past &gt; Present &gt; Future. You learn from the past, you act in the present, you create the future. Find out how I predicted my future in this episode based on my past and present self, 13 months ago.</p>]]>
      </content:encoded>
      <pubDate>Mon, 09 Feb 2026 07:05:47 +0000</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/3dcf8187/44922d4b.mp3" length="20645657" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>1288</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Connecting the 3 versions of yourself is imperative. Past &gt; Present &gt; Future. You learn from the past, you act in the present, you create the future. Find out how I predicted my future in this episode based on my past and present self, 13 months ago.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #122 - Should You Be An Online Coach?</title>
      <itunes:episode>122</itunes:episode>
      <podcast:episode>122</podcast:episode>
      <itunes:title>Episode #122 - Should You Be An Online Coach?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">5b299cc1-4dcb-4f96-8ba4-533ceeec9838</guid>
      <link>https://share.transistor.fm/s/499ea1da</link>
      <description>
        <![CDATA[<p>This one may sting a little but it's necessary for those that think building a business requires anything other than hard work and commitment in the name of service and contribution. If you're a Gen Z, bali loving, moped riding, protein shake gulping, thirst trap adoring, YOLO advcoting, work-shy business owner in a service based industry that doesn't think there's consequences to your actions... think again.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This one may sting a little but it's necessary for those that think building a business requires anything other than hard work and commitment in the name of service and contribution. If you're a Gen Z, bali loving, moped riding, protein shake gulping, thirst trap adoring, YOLO advcoting, work-shy business owner in a service based industry that doesn't think there's consequences to your actions... think again.</p>]]>
      </content:encoded>
      <pubDate>Thu, 29 Jan 2026 12:12:19 +0000</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/499ea1da/297868be.mp3" length="27113584" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>1692</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>This one may sting a little but it's necessary for those that think building a business requires anything other than hard work and commitment in the name of service and contribution. If you're a Gen Z, bali loving, moped riding, protein shake gulping, thirst trap adoring, YOLO advcoting, work-shy business owner in a service based industry that doesn't think there's consequences to your actions... think again.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #121 - How I Got The Best Out Of Myself</title>
      <itunes:episode>121</itunes:episode>
      <podcast:episode>121</podcast:episode>
      <itunes:title>Episode #121 - How I Got The Best Out Of Myself</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">1f977da7-d93e-4de7-9c30-30b1870a8165</guid>
      <link>https://share.transistor.fm/s/7364df0c</link>
      <description>
        <![CDATA[<p>This episodes talks you through how I went from building a business through sheer will, determination and discipline to fulfilment and meaning. Using the same skills and the same approach, just with a different intention and meaning driving me.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This episodes talks you through how I went from building a business through sheer will, determination and discipline to fulfilment and meaning. Using the same skills and the same approach, just with a different intention and meaning driving me.</p>]]>
      </content:encoded>
      <pubDate>Mon, 26 Jan 2026 05:36:32 +0000</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/7364df0c/96ec9880.mp3" length="53791503" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>3360</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>This episodes talks you through how I went from building a business through sheer will, determination and discipline to fulfilment and meaning. Using the same skills and the same approach, just with a different intention and meaning driving me.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episodes #120 - The Answers To The Questions You're Scared To Ask</title>
      <itunes:episode>120</itunes:episode>
      <podcast:episode>120</podcast:episode>
      <itunes:title>Episodes #120 - The Answers To The Questions You're Scared To Ask</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">989d1439-a3b8-47ff-a1f4-aef108d1bdfa</guid>
      <link>https://share.transistor.fm/s/740bb3f6</link>
      <description>
        <![CDATA[<p>Scepticism is at an all time high for a lot of coaches. Many are scared to engage in conversation in the fear of being sold the same stuff over and over again. That doesn't just go for new coaches, I'm talking about experienced coaches who are good at their job that have now started to experience levels of doubt after past experiences not fulfilling their promise. So, here's the answers to some questions that you're scared to ask.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Scepticism is at an all time high for a lot of coaches. Many are scared to engage in conversation in the fear of being sold the same stuff over and over again. That doesn't just go for new coaches, I'm talking about experienced coaches who are good at their job that have now started to experience levels of doubt after past experiences not fulfilling their promise. So, here's the answers to some questions that you're scared to ask.</p>]]>
      </content:encoded>
      <pubDate>Thu, 22 Jan 2026 10:57:31 +0000</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/740bb3f6/44c8eab3.mp3" length="29071743" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>1815</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Scepticism is at an all time high for a lot of coaches. Many are scared to engage in conversation in the fear of being sold the same stuff over and over again. That doesn't just go for new coaches, I'm talking about experienced coaches who are good at their job that have now started to experience levels of doubt after past experiences not fulfilling their promise. So, here's the answers to some questions that you're scared to ask.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #119 - How To Make More Money Without Sales</title>
      <itunes:episode>119</itunes:episode>
      <podcast:episode>119</podcast:episode>
      <itunes:title>Episode #119 - How To Make More Money Without Sales</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6e04f854-43ab-4718-8b98-90c30c6037f6</guid>
      <link>https://share.transistor.fm/s/c9fb9b13</link>
      <description>
        <![CDATA[<p>Most coaches think they have a lead problem. They don't. They have a business that isn't worth staying in. Great coaches scale steadily, without the need for large acquisition months because they keep clients for longer. In this episode, there are clear and tangible principles that you can apply to your business to keep more of the money you make.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Most coaches think they have a lead problem. They don't. They have a business that isn't worth staying in. Great coaches scale steadily, without the need for large acquisition months because they keep clients for longer. In this episode, there are clear and tangible principles that you can apply to your business to keep more of the money you make.</p>]]>
      </content:encoded>
      <pubDate>Mon, 19 Jan 2026 04:48:24 +0000</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/c9fb9b13/00a4d1ce.mp3" length="19665975" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>1227</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Most coaches think they have a lead problem. They don't. They have a business that isn't worth staying in. Great coaches scale steadily, without the need for large acquisition months because they keep clients for longer. In this episode, there are clear and tangible principles that you can apply to your business to keep more of the money you make.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #118 - The Secret To A Solid Days Work</title>
      <itunes:episode>118</itunes:episode>
      <podcast:episode>118</podcast:episode>
      <itunes:title>Episode #118 - The Secret To A Solid Days Work</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9cee8caa-20e1-458b-af41-81a68663deb3</guid>
      <link>https://share.transistor.fm/s/36ee923f</link>
      <description>
        <![CDATA[<p>This is all that's standing between you and the business you've always wanted.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This is all that's standing between you and the business you've always wanted.</p>]]>
      </content:encoded>
      <pubDate>Thu, 15 Jan 2026 12:20:46 +0000</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/36ee923f/d2aa756b.mp3" length="36615887" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>2286</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>This is all that's standing between you and the business you've always wanted.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #117 - The Fastest Way To Lose: Trying Not To Look Bad</title>
      <itunes:episode>117</itunes:episode>
      <podcast:episode>117</podcast:episode>
      <itunes:title>Episode #117 - The Fastest Way To Lose: Trying Not To Look Bad</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4e141458-ce49-4c2f-b510-6fbb02365809</guid>
      <link>https://share.transistor.fm/s/47c6363a</link>
      <description>
        <![CDATA[<p>If your goal is above average, you're signing up to behave in a way that looks weird to average people. If you want to achieve record breaking goals, it requires you to follow a path that's outlined for record breaking achievements. Something that average people, won't understand. In this episode, I breakdown how to act when people are judging you, disagreeing with you, rejecting you. Most people don't build something record breaking because they become agreeable with people that are mediocre.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>If your goal is above average, you're signing up to behave in a way that looks weird to average people. If you want to achieve record breaking goals, it requires you to follow a path that's outlined for record breaking achievements. Something that average people, won't understand. In this episode, I breakdown how to act when people are judging you, disagreeing with you, rejecting you. Most people don't build something record breaking because they become agreeable with people that are mediocre.</p>]]>
      </content:encoded>
      <pubDate>Mon, 12 Jan 2026 04:56:41 +0000</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/47c6363a/dad127b6.mp3" length="35420958" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>2211</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>If your goal is above average, you're signing up to behave in a way that looks weird to average people. If you want to achieve record breaking goals, it requires you to follow a path that's outlined for record breaking achievements. Something that average people, won't understand. In this episode, I breakdown how to act when people are judging you, disagreeing with you, rejecting you. Most people don't build something record breaking because they become agreeable with people that are mediocre.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #116 - How To Improve Client Adherence In 2026</title>
      <itunes:episode>116</itunes:episode>
      <podcast:episode>116</podcast:episode>
      <itunes:title>Episode #116 - How To Improve Client Adherence In 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9844a65a-fe3d-4d2a-82fa-9835b62863b2</guid>
      <link>https://share.transistor.fm/s/c9d9a16e</link>
      <description>
        <![CDATA[<p>The answer to better client adherence, as you're led to believe, often lies in tips, tricks and strategies. That's not the full picture you need to paint to best understand what improvements need to be made by you to actually embody someone worth trusting. If you want 2026 to be the year of better relationships, better client results, better community, better fulfilment in your business... then you'd best tune in.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The answer to better client adherence, as you're led to believe, often lies in tips, tricks and strategies. That's not the full picture you need to paint to best understand what improvements need to be made by you to actually embody someone worth trusting. If you want 2026 to be the year of better relationships, better client results, better community, better fulfilment in your business... then you'd best tune in.</p>]]>
      </content:encoded>
      <pubDate>Thu, 08 Jan 2026 10:54:55 +0000</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/c9d9a16e/1f67d67d.mp3" length="38970677" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>2433</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>The answer to better client adherence, as you're led to believe, often lies in tips, tricks and strategies. That's not the full picture you need to paint to best understand what improvements need to be made by you to actually embody someone worth trusting. If you want 2026 to be the year of better relationships, better client results, better community, better fulfilment in your business... then you'd best tune in.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #115 - What Coaches Need To Change In 2026</title>
      <itunes:episode>115</itunes:episode>
      <podcast:episode>115</podcast:episode>
      <itunes:title>Episode #115 - What Coaches Need To Change In 2026</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8ebfff4e-4bcf-46f0-bd17-eb7e1167c565</guid>
      <link>https://share.transistor.fm/s/f4d4ff3f</link>
      <description>
        <![CDATA[<p>2026 is about about beliefs, leverage, skills and standards. What moves the needle isn't what most think it is and focusing too much of their time in the wrong areas is holding them back from real progress and growth. If you want to know what upgrades to make in 2026, whether you're good and want to become great or things have been average and you want to improve, this episode will start you off with the direction you need to bring your intentions to life this year.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>2026 is about about beliefs, leverage, skills and standards. What moves the needle isn't what most think it is and focusing too much of their time in the wrong areas is holding them back from real progress and growth. If you want to know what upgrades to make in 2026, whether you're good and want to become great or things have been average and you want to improve, this episode will start you off with the direction you need to bring your intentions to life this year.</p>]]>
      </content:encoded>
      <pubDate>Mon, 05 Jan 2026 05:04:22 +0000</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/f4d4ff3f/d7974aca.mp3" length="42146745" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>2632</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>2026 is about about beliefs, leverage, skills and standards. What moves the needle isn't what most think it is and focusing too much of their time in the wrong areas is holding them back from real progress and growth. If you want to know what upgrades to make in 2026, whether you're good and want to become great or things have been average and you want to improve, this episode will start you off with the direction you need to bring your intentions to life this year.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #114 - A Year of Hard Truths, Better Questions &amp; Real Progress</title>
      <itunes:episode>114</itunes:episode>
      <podcast:episode>114</podcast:episode>
      <itunes:title>Episode #114 - A Year of Hard Truths, Better Questions &amp; Real Progress</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e6ff949b-6fa3-47d3-baac-402dd234c3f4</guid>
      <link>https://share.transistor.fm/s/7e541e47</link>
      <description>
        <![CDATA[<p>A reflective session to get you prepared for 2026.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>A reflective session to get you prepared for 2026.</p>]]>
      </content:encoded>
      <pubDate>Mon, 15 Dec 2025 05:41:20 +0000</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/7e541e47/bf0374fe.mp3" length="26855310" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>1676</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>A reflective session to get you prepared for 2026.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #113 - Selling Yourself Without Selling Your Soul</title>
      <itunes:episode>113</itunes:episode>
      <podcast:episode>113</podcast:episode>
      <itunes:title>Episode #113 - Selling Yourself Without Selling Your Soul</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">fccc0e36-e04d-40db-a6ed-81deb7433363</guid>
      <link>https://share.transistor.fm/s/b9ea57ef</link>
      <description>
        <![CDATA[<p>Think selling is sleazy? Think visibility is all about vanity? Think that showing confidence online is arrogant? Well, I'm here to change your perspective in this episode if you're a great coach that prides themselves on their client delivery.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Think selling is sleazy? Think visibility is all about vanity? Think that showing confidence online is arrogant? Well, I'm here to change your perspective in this episode if you're a great coach that prides themselves on their client delivery.</p>]]>
      </content:encoded>
      <pubDate>Mon, 08 Dec 2025 05:01:48 +0000</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/b9ea57ef/eedc3e63.mp3" length="30289668" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>1891</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Think selling is sleazy? Think visibility is all about vanity? Think that showing confidence online is arrogant? Well, I'm here to change your perspective in this episode if you're a great coach that prides themselves on their client delivery.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #112 - How We Went From 0% Profit To 4 Record Months</title>
      <itunes:episode>112</itunes:episode>
      <podcast:episode>112</podcast:episode>
      <itunes:title>Episode #112 - How We Went From 0% Profit To 4 Record Months</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e522813a-8bae-48d3-b8df-acceafd66e11</guid>
      <link>https://share.transistor.fm/s/33e48d0a</link>
      <description>
        <![CDATA[<p>Today we share lessons on a year long journey from being in a deficit, starting a new business to hitting 4 life time record months. This isn't an episode of gloating, this is an episode of insightful lessons that demand change. Change in your outlook, change in your approach and change in your thinking.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Today we share lessons on a year long journey from being in a deficit, starting a new business to hitting 4 life time record months. This isn't an episode of gloating, this is an episode of insightful lessons that demand change. Change in your outlook, change in your approach and change in your thinking.</p>]]>
      </content:encoded>
      <pubDate>Thu, 04 Dec 2025 10:50:12 +0000</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/33e48d0a/c0599b99.mp3" length="49568038" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>3096</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Today we share lessons on a year long journey from being in a deficit, starting a new business to hitting 4 life time record months. This isn't an episode of gloating, this is an episode of insightful lessons that demand change. Change in your outlook, change in your approach and change in your thinking.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #111 - How to Turn Followers Into Clients </title>
      <itunes:episode>111</itunes:episode>
      <podcast:episode>111</podcast:episode>
      <itunes:title>Episode #111 - How to Turn Followers Into Clients </itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">311d6e25-86a0-414a-a3c1-4451d27b0077</guid>
      <link>https://share.transistor.fm/s/d265e31f</link>
      <description>
        <![CDATA[<p>If you use social media to attract clients you need to adopt the mindset that it's your funnel. In this episode I talk through how your social media channel is the most powerful funnel you have at your disposal and give you different examples of the core 4 at play so that you can best understand which approach you may want to explore but importantly, how you'll see many of the core 4 interlink throughout.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>If you use social media to attract clients you need to adopt the mindset that it's your funnel. In this episode I talk through how your social media channel is the most powerful funnel you have at your disposal and give you different examples of the core 4 at play so that you can best understand which approach you may want to explore but importantly, how you'll see many of the core 4 interlink throughout.</p>]]>
      </content:encoded>
      <pubDate>Mon, 01 Dec 2025 04:39:46 +0000</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/d265e31f/b0aaa390.mp3" length="26348306" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>1644</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>If you use social media to attract clients you need to adopt the mindset that it's your funnel. In this episode I talk through how your social media channel is the most powerful funnel you have at your disposal and give you different examples of the core 4 at play so that you can best understand which approach you may want to explore but importantly, how you'll see many of the core 4 interlink throughout.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #110 - Nobody Wants To Work These Days</title>
      <itunes:episode>110</itunes:episode>
      <podcast:episode>110</podcast:episode>
      <itunes:title>Episode #110 - Nobody Wants To Work These Days</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b6d3bc78-cbe6-428a-89ec-dde6762683bb</guid>
      <link>https://share.transistor.fm/s/e07ded3a</link>
      <description>
        <![CDATA[]]>
      </description>
      <content:encoded>
        <![CDATA[]]>
      </content:encoded>
      <pubDate>Thu, 27 Nov 2025 10:17:07 +0000</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/e07ded3a/fed42945.mp3" length="32487559" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>2028</itunes:duration>
      <itunes:summary>
        <![CDATA[]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #109 - The Core 4 &amp; The Truth About The Coaching Industry</title>
      <itunes:episode>109</itunes:episode>
      <podcast:episode>109</podcast:episode>
      <itunes:title>Episode #109 - The Core 4 &amp; The Truth About The Coaching Industry</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a07d784f-6919-40f8-b1e3-2fcabffb5707</guid>
      <link>https://share.transistor.fm/s/dffb2688</link>
      <description>
        <![CDATA[<p>In this episode I lay out, in full transparency what many business coaches don't want you to know about getting clients. If you want to better understand the core four ways to bring clients into your business and how to make them work for you, tune in for all the details.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode I lay out, in full transparency what many business coaches don't want you to know about getting clients. If you want to better understand the core four ways to bring clients into your business and how to make them work for you, tune in for all the details.</p>]]>
      </content:encoded>
      <pubDate>Mon, 24 Nov 2025 05:10:26 +0000</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/dffb2688/61793450.mp3" length="28841865" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>1800</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode I lay out, in full transparency what many business coaches don't want you to know about getting clients. If you want to better understand the core four ways to bring clients into your business and how to make them work for you, tune in for all the details.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #108 - Overthinking Is The New Procrastination</title>
      <itunes:episode>108</itunes:episode>
      <podcast:episode>108</podcast:episode>
      <itunes:title>Episode #108 - Overthinking Is The New Procrastination</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8ae93003-78fc-4ef3-a9f6-308795d38b04</guid>
      <link>https://share.transistor.fm/s/87708b6c</link>
      <description>
        <![CDATA[<p>Overthinking in business is just inaction in disguise. This episodes tells you why you aren't where you want to be as a result of implementing slowly.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Overthinking in business is just inaction in disguise. This episodes tells you why you aren't where you want to be as a result of implementing slowly.</p>]]>
      </content:encoded>
      <pubDate>Mon, 17 Nov 2025 05:12:55 +0000</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/87708b6c/35346815.mp3" length="25568816" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>1596</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Overthinking in business is just inaction in disguise. This episodes tells you why you aren't where you want to be as a result of implementing slowly.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #107 - Not Where You "Expected To Be Yet?"</title>
      <itunes:episode>107</itunes:episode>
      <podcast:episode>107</podcast:episode>
      <itunes:title>Episode #107 - Not Where You "Expected To Be Yet?"</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">09db3b62-9642-4e7b-94ee-dca331cd9601</guid>
      <link>https://share.transistor.fm/s/cf6a65df</link>
      <description>
        <![CDATA[<p>If you've ever used the term in business "I'm not where I expected to be yet" then this episode is going to be critical for you moving forward.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>If you've ever used the term in business "I'm not where I expected to be yet" then this episode is going to be critical for you moving forward.</p>]]>
      </content:encoded>
      <pubDate>Mon, 10 Nov 2025 05:00:00 +0000</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/cf6a65df/0a277164.mp3" length="45906143" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>2867</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>If you've ever used the term in business "I'm not where I expected to be yet" then this episode is going to be critical for you moving forward.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #106 - The Secret All Coaches Should Know</title>
      <itunes:episode>106</itunes:episode>
      <podcast:episode>106</podcast:episode>
      <itunes:title>Episode #106 - The Secret All Coaches Should Know</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e4020b32-b616-4217-87d7-c5dd124a3d11</guid>
      <link>https://share.transistor.fm/s/b9dfd8b5</link>
      <description>
        <![CDATA[<p>In this episode we explore and extensive breakdown of beliefs that both hold coaches and their clients back and how you can either help yourself or others, change them. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode we explore and extensive breakdown of beliefs that both hold coaches and their clients back and how you can either help yourself or others, change them. </p>]]>
      </content:encoded>
      <pubDate>Mon, 03 Nov 2025 07:16:40 +0000</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/b9dfd8b5/db70ef1c.mp3" length="52298410" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>3266</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode we explore and extensive breakdown of beliefs that both hold coaches and their clients back and how you can either help yourself or others, change them. </p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #105 - Is High Ticket Coaching Killing Your Business?</title>
      <itunes:episode>105</itunes:episode>
      <podcast:episode>105</podcast:episode>
      <itunes:title>Episode #105 - Is High Ticket Coaching Killing Your Business?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a68821f9-c8d4-4945-9759-d113bb200385</guid>
      <link>https://share.transistor.fm/s/20a6adee</link>
      <description>
        <![CDATA[<p>In today's episode the topic of conversation is high ticket coaching and whether or not, you're ready for it or if it's actually killing your coaching business.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In today's episode the topic of conversation is high ticket coaching and whether or not, you're ready for it or if it's actually killing your coaching business.</p>]]>
      </content:encoded>
      <pubDate>Mon, 20 Oct 2025 06:09:45 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/20a6adee/c0c1ef65.mp3" length="25575092" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>1596</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In today's episode the topic of conversation is high ticket coaching and whether or not, you're ready for it or if it's actually killing your coaching business.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #104 - Anything Is Possible (As Long As It Doesn’t Defy the Laws of Physics)</title>
      <itunes:episode>104</itunes:episode>
      <podcast:episode>104</podcast:episode>
      <itunes:title>Episode #104 - Anything Is Possible (As Long As It Doesn’t Defy the Laws of Physics)</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">382b1aa0-1bbd-4a9c-b0da-58b733e56471</guid>
      <link>https://share.transistor.fm/s/8732c2f2</link>
      <description>
        <![CDATA[<p>The Business Laws of Physics that will help you achieve anything in your fitness business.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The Business Laws of Physics that will help you achieve anything in your fitness business.</p>]]>
      </content:encoded>
      <pubDate>Mon, 13 Oct 2025 06:18:43 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/8732c2f2/74fa3709.mp3" length="23462836" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>1464</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>The Business Laws of Physics that will help you achieve anything in your fitness business.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #103 - Is Hormozi Lying To You?</title>
      <itunes:episode>103</itunes:episode>
      <podcast:episode>103</podcast:episode>
      <itunes:title>Episode #103 - Is Hormozi Lying To You?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9e352207-e527-4093-9750-ec0ddf1d7124</guid>
      <link>https://share.transistor.fm/s/2357b59c</link>
      <description>
        <![CDATA[<p>Alex Hormozi’s Top Business Tips (and how coaches should apply them).</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Alex Hormozi’s Top Business Tips (and how coaches should apply them).</p>]]>
      </content:encoded>
      <pubDate>Mon, 06 Oct 2025 06:10:15 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/2357b59c/4f438402.mp3" length="37137911" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>2319</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Alex Hormozi’s Top Business Tips (and how coaches should apply them).</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #102 - Becoming The Best Leaner In Any Room</title>
      <itunes:episode>102</itunes:episode>
      <podcast:episode>102</podcast:episode>
      <itunes:title>Episode #102 - Becoming The Best Leaner In Any Room</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">683dc089-d6e1-4d92-9ea5-d69f713e708e</guid>
      <link>https://share.transistor.fm/s/72b999d6</link>
      <description>
        <![CDATA[<p>The process of personal or professional development requires you to learn, which aids changes in behaviour and skill development. I left school thinking I was "stupid" but what I discuss in this podcast helped me become the best learner in any room. If you feel the same about anything you're trying to learn, this episode will transform the way you approach specific academic processes.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The process of personal or professional development requires you to learn, which aids changes in behaviour and skill development. I left school thinking I was "stupid" but what I discuss in this podcast helped me become the best learner in any room. If you feel the same about anything you're trying to learn, this episode will transform the way you approach specific academic processes.</p>]]>
      </content:encoded>
      <pubDate>Mon, 29 Sep 2025 06:04:47 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/72b999d6/cc776c25.mp3" length="32723020" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>2043</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>The process of personal or professional development requires you to learn, which aids changes in behaviour and skill development. I left school thinking I was "stupid" but what I discuss in this podcast helped me become the best learner in any room. If you feel the same about anything you're trying to learn, this episode will transform the way you approach specific academic processes.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #101 - Be Resourceful</title>
      <itunes:episode>101</itunes:episode>
      <podcast:episode>101</podcast:episode>
      <itunes:title>Episode #101 - Be Resourceful</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">331fba42-8ece-4b6d-99cc-bc7092878063</guid>
      <link>https://share.transistor.fm/s/aa0b92fd</link>
      <description>
        <![CDATA[<p>Resourcefulness is a key skill that will either help you grow your business or destroy it. Which camp do you fall into?</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Resourcefulness is a key skill that will either help you grow your business or destroy it. Which camp do you fall into?</p>]]>
      </content:encoded>
      <pubDate>Mon, 22 Sep 2025 07:56:31 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/aa0b92fd/a8a0c8fe.mp3" length="28804213" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>1798</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Resourcefulness is a key skill that will either help you grow your business or destroy it. Which camp do you fall into?</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #100 - The Consistency Milestone</title>
      <itunes:episode>100</itunes:episode>
      <podcast:episode>100</podcast:episode>
      <itunes:title>Episode #100 - The Consistency Milestone</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">fa89e7a9-16f2-4158-b6d7-be57e70806c8</guid>
      <link>https://share.transistor.fm/s/78aabe1f</link>
      <description>
        <![CDATA[<p>100 episodes. A milestone for many but a lesson on consistency most importantly.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>100 episodes. A milestone for many but a lesson on consistency most importantly.</p>]]>
      </content:encoded>
      <pubDate>Thu, 18 Sep 2025 07:42:29 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/78aabe1f/95c2c84c.mp3" length="23460198" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>1464</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>100 episodes. A milestone for many but a lesson on consistency most importantly.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #99 - Business Growth Isn't Linear</title>
      <itunes:episode>99</itunes:episode>
      <podcast:episode>99</podcast:episode>
      <itunes:title>Episode #99 - Business Growth Isn't Linear</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4663f2f3-a854-4cd5-8134-d1289b490081</guid>
      <link>https://share.transistor.fm/s/13f4038b</link>
      <description>
        <![CDATA[<p>In this episode I give you an insight into all of the stats that many people wouldn't discuss with you since launching Built to Coach in January 2024 to combining both coaching and business services in August of 2025. This is to help you paint the real picture of what running a business is truly like and why the growth of your business isn't linear.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode I give you an insight into all of the stats that many people wouldn't discuss with you since launching Built to Coach in January 2024 to combining both coaching and business services in August of 2025. This is to help you paint the real picture of what running a business is truly like and why the growth of your business isn't linear.</p>]]>
      </content:encoded>
      <pubDate>Mon, 15 Sep 2025 06:38:28 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/13f4038b/4f9658e6.mp3" length="46920666" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>2930</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode I give you an insight into all of the stats that many people wouldn't discuss with you since launching Built to Coach in January 2024 to combining both coaching and business services in August of 2025. This is to help you paint the real picture of what running a business is truly like and why the growth of your business isn't linear.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #98 - The Basic Business Standards The Breed Success</title>
      <itunes:episode>98</itunes:episode>
      <podcast:episode>98</podcast:episode>
      <itunes:title>Episode #98 - The Basic Business Standards The Breed Success</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8b53f99d-1994-48b2-b870-5b0e5dad81fb</guid>
      <link>https://share.transistor.fm/s/50afff77</link>
      <description>
        <![CDATA[<p>In this episode we speak about the standards that all successful business owners have and what's potentially lacking from your arsenal that could be impacting your ability to achieve the outcomes you desire in business.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode we speak about the standards that all successful business owners have and what's potentially lacking from your arsenal that could be impacting your ability to achieve the outcomes you desire in business.</p>]]>
      </content:encoded>
      <pubDate>Thu, 11 Sep 2025 12:22:26 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/50afff77/ff5f7c6a.mp3" length="22987923" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>1434</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode we speak about the standards that all successful business owners have and what's potentially lacking from your arsenal that could be impacting your ability to achieve the outcomes you desire in business.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #97 - How To Run Successful Launches</title>
      <itunes:episode>97</itunes:episode>
      <podcast:episode>97</podcast:episode>
      <itunes:title>Episode #97 - How To Run Successful Launches</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">668dd321-3e75-43a3-912b-1c42262389af</guid>
      <link>https://share.transistor.fm/s/6f26f0c0</link>
      <description>
        <![CDATA[<p>Launches are dependant on multiple factors for it to be successful. What doesn't make a launch successful is the reactiveness of a last minute offer to try and capitalise on an opportunity when the work should have been done months prior. In this episode, I reveal how you should be thinking about both Black Friday &amp; The New Year.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Launches are dependant on multiple factors for it to be successful. What doesn't make a launch successful is the reactiveness of a last minute offer to try and capitalise on an opportunity when the work should have been done months prior. In this episode, I reveal how you should be thinking about both Black Friday &amp; The New Year.</p>]]>
      </content:encoded>
      <pubDate>Mon, 08 Sep 2025 05:40:43 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/6f26f0c0/0b4f4d94.mp3" length="44726382" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>2793</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Launches are dependant on multiple factors for it to be successful. What doesn't make a launch successful is the reactiveness of a last minute offer to try and capitalise on an opportunity when the work should have been done months prior. In this episode, I reveal how you should be thinking about both Black Friday &amp; The New Year.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #96 - The $100m Ways Debrief</title>
      <itunes:episode>96</itunes:episode>
      <podcast:episode>96</podcast:episode>
      <itunes:title>Episode #96 - The $100m Ways Debrief</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b37c0ff7-826f-4d13-9174-711be2b24865</guid>
      <link>https://share.transistor.fm/s/310393d1</link>
      <description>
        <![CDATA[<p>In this episode we digest the biggest talking points from The $100m Ways Experience we held yesterday. Where a room of 70 impact-led coaches discovered a new way to run a fulfilling business.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode we digest the biggest talking points from The $100m Ways Experience we held yesterday. Where a room of 70 impact-led coaches discovered a new way to run a fulfilling business.</p>]]>
      </content:encoded>
      <pubDate>Thu, 28 Aug 2025 14:57:41 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/310393d1/74e6025b.mp3" length="37647817" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>2351</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode we digest the biggest talking points from The $100m Ways Experience we held yesterday. Where a room of 70 impact-led coaches discovered a new way to run a fulfilling business.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #95 - Share Social Proof Until Your Fingers Bleed</title>
      <itunes:episode>95</itunes:episode>
      <podcast:episode>95</podcast:episode>
      <itunes:title>Episode #95 - Share Social Proof Until Your Fingers Bleed</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c90b150a-7402-4363-8db8-9862dcfac38a</guid>
      <link>https://share.transistor.fm/s/a46f9e0a</link>
      <description>
        <![CDATA[<p>Social proof pushes belief towards certainty. Claims can be copied; outcomes can’t. Proof is data that backs your claims and gets prospects closer to “this will work for me,” which is what makes them buy.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Social proof pushes belief towards certainty. Claims can be copied; outcomes can’t. Proof is data that backs your claims and gets prospects closer to “this will work for me,” which is what makes them buy.</p>]]>
      </content:encoded>
      <pubDate>Mon, 25 Aug 2025 05:55:54 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/a46f9e0a/5f7b8592.mp3" length="24654323" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>1539</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Social proof pushes belief towards certainty. Claims can be copied; outcomes can’t. Proof is data that backs your claims and gets prospects closer to “this will work for me,” which is what makes them buy.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #94 - The $100m Ways Rewards &amp; What You'll Learn</title>
      <itunes:episode>94</itunes:episode>
      <podcast:episode>94</podcast:episode>
      <itunes:title>Episode #94 - The $100m Ways Rewards &amp; What You'll Learn</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d21441a9-e0fb-47c7-af41-c04fa793e719</guid>
      <link>https://share.transistor.fm/s/ed4c11d2</link>
      <description>
        <![CDATA[<p>Make sure to register and refer a friend for the free bonuses up for grabs at The $100m Ways Experience using this link on August 27th at 11am: https://lu.ma/ywyf37vb</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Make sure to register and refer a friend for the free bonuses up for grabs at The $100m Ways Experience using this link on August 27th at 11am: https://lu.ma/ywyf37vb</p>]]>
      </content:encoded>
      <pubDate>Thu, 21 Aug 2025 10:57:17 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/ed4c11d2/83abe7d7.mp3" length="23738574" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:image href="https://img.transistorcdn.com/Niqf-SIiHktvAZRHP5oAPNPa6V5_cIlnRIdPc04HPu4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83YTJm/MjYxMTJhNjg1MmMz/OWY2ZWRlNjYwNTFi/M2VhNC5wbmc.jpg"/>
      <itunes:duration>1481</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Make sure to register and refer a friend for the free bonuses up for grabs at The $100m Ways Experience using this link on August 27th at 11am: https://lu.ma/ywyf37vb</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #93 - The $100m Ways</title>
      <itunes:episode>93</itunes:episode>
      <podcast:episode>93</podcast:episode>
      <itunes:title>Episode #93 - The $100m Ways</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f918baef-8782-4a7b-b4c8-45f02153f66e</guid>
      <link>https://share.transistor.fm/s/42d90331</link>
      <description>
        <![CDATA[<p>Join us on Wednesday 27th of August for "The $100m Ways" which will help you get clear on the right approach for you and your business. Click this link to register: https://lu.ma/ywyf37vb</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Join us on Wednesday 27th of August for "The $100m Ways" which will help you get clear on the right approach for you and your business. Click this link to register: https://lu.ma/ywyf37vb</p>]]>
      </content:encoded>
      <pubDate>Mon, 18 Aug 2025 08:44:22 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/42d90331/fd4f964c.mp3" length="23432600" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>1462</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Join us on Wednesday 27th of August for "The $100m Ways" which will help you get clear on the right approach for you and your business. Click this link to register: https://lu.ma/ywyf37vb</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #92 - Fix Your Boundaries Fix Your Life</title>
      <itunes:episode>92</itunes:episode>
      <podcast:episode>92</podcast:episode>
      <itunes:title>Episode #92 - Fix Your Boundaries Fix Your Life</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2e14dcb3-4a2a-44a1-92d9-039270f45277</guid>
      <link>https://share.transistor.fm/s/ce142f30</link>
      <description>
        <![CDATA[<p>The highest performers that don't only get the most done but equally have their sanity are those with the greatest boundaries. Although, you can't just have great boundaries yourself, you must respect other people's boundaries in order to learn.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The highest performers that don't only get the most done but equally have their sanity are those with the greatest boundaries. Although, you can't just have great boundaries yourself, you must respect other people's boundaries in order to learn.</p>]]>
      </content:encoded>
      <pubDate>Thu, 14 Aug 2025 07:13:10 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/ce142f30/3aaf4a48.mp3" length="41649367" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:image href="https://img.transistorcdn.com/6DI09vrihJ95KMxxKimiyLfPn-86xkj4qvcEcVv98Jg/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xMTcy/NDk4YTViOThiYWEz/MTE3MDMxNGVjNGU4/NGQyNS5wbmc.jpg"/>
      <itunes:duration>2601</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>The highest performers that don't only get the most done but equally have their sanity are those with the greatest boundaries. Although, you can't just have great boundaries yourself, you must respect other people's boundaries in order to learn.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #91 - Coaching Isn't Soft</title>
      <itunes:episode>91</itunes:episode>
      <podcast:episode>91</podcast:episode>
      <itunes:title>Episode #91 - Coaching Isn't Soft</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0ac50fd2-69ba-48ec-b20b-d858f3e9204e</guid>
      <link>https://share.transistor.fm/s/0a4a8933</link>
      <description>
        <![CDATA[<p>If you've ever thought that coaching is "soft" then you've been doing it wrong this entire time.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>If you've ever thought that coaching is "soft" then you've been doing it wrong this entire time.</p>]]>
      </content:encoded>
      <pubDate>Mon, 11 Aug 2025 06:07:21 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/0a4a8933/9ef8c1bc.mp3" length="26016382" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>1623</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>If you've ever thought that coaching is "soft" then you've been doing it wrong this entire time.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #90 - The Real Problem</title>
      <itunes:episode>90</itunes:episode>
      <podcast:episode>90</podcast:episode>
      <itunes:title>Episode #90 - The Real Problem</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">5f436fe3-4780-48a6-888d-b09ee87d974f</guid>
      <link>https://share.transistor.fm/s/d98a6a9c</link>
      <description>
        <![CDATA[<p>What if the real problem in your business was that you can't actually achieve the potential you think you can?</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>What if the real problem in your business was that you can't actually achieve the potential you think you can?</p>]]>
      </content:encoded>
      <pubDate>Thu, 07 Aug 2025 15:05:55 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/d98a6a9c/ade05ce3.mp3" length="39323652" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:image href="https://img.transistorcdn.com/OcjYsc7GTozuo7BwaaUGHOyXOp0Rs0F8Aipc9JHY9Sc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iNzdk/YWVkODk2YmVjZjFh/MTRmZDk1N2FlNjc5/MjlkYS5qcGc.jpg"/>
      <itunes:duration>2456</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>What if the real problem in your business was that you can't actually achieve the potential you think you can?</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #89 - Shoot Your Shot</title>
      <itunes:episode>89</itunes:episode>
      <podcast:episode>89</podcast:episode>
      <itunes:title>Episode #89 - Shoot Your Shot</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">44ee9ff3-0d9c-4701-8c8c-e770ea216806</guid>
      <link>https://share.transistor.fm/s/b542d39f</link>
      <description>
        <![CDATA[<p>History has always repaid bravery, courage and people who are willing to take risks. If you're not taking risks, that's the riskiest thing that you can do for you and your business.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>History has always repaid bravery, courage and people who are willing to take risks. If you're not taking risks, that's the riskiest thing that you can do for you and your business.</p>]]>
      </content:encoded>
      <pubDate>Mon, 04 Aug 2025 05:25:18 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/b542d39f/5d4cf979.mp3" length="27258552" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>1701</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>History has always repaid bravery, courage and people who are willing to take risks. If you're not taking risks, that's the riskiest thing that you can do for you and your business.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #88 - People Told Us This Would Fail</title>
      <itunes:episode>88</itunes:episode>
      <podcast:episode>88</podcast:episode>
      <itunes:title>Episode #88 - People Told Us This Would Fail</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">99aa25e8-3a18-4882-bcfb-cd66ae053fe8</guid>
      <link>https://share.transistor.fm/s/d06a0e1d</link>
      <description>
        <![CDATA[<p>If you're holding yourself back from achieving what you want then this podcast will serve as a reminder of how you become inevitable.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>If you're holding yourself back from achieving what you want then this podcast will serve as a reminder of how you become inevitable.</p>]]>
      </content:encoded>
      <pubDate>Mon, 28 Jul 2025 05:37:55 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/d06a0e1d/95263376.mp3" length="38918793" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>2430</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>If you're holding yourself back from achieving what you want then this podcast will serve as a reminder of how you become inevitable.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #87 - Are You Late To The Party?</title>
      <itunes:episode>87</itunes:episode>
      <podcast:episode>87</podcast:episode>
      <itunes:title>Episode #87 - Are You Late To The Party?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">bd5c4d5a-2c63-41eb-8864-6da005e7ebc6</guid>
      <link>https://share.transistor.fm/s/6ff58b1a</link>
      <description>
        <![CDATA[<p>Showing up late to the party doesn't mean you can't have a good time but don't complain about what you're met with if you didn't make it on time.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Showing up late to the party doesn't mean you can't have a good time but don't complain about what you're met with if you didn't make it on time.</p>]]>
      </content:encoded>
      <pubDate>Thu, 24 Jul 2025 07:05:43 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/6ff58b1a/34262b23.mp3" length="34037315" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:image href="https://img.transistorcdn.com/wRSRX6hsMTfATg5pr9HD25o-EpU-jC_1iC6gSMP5JSU/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jZjZl/MDNmOTBiODBkODYz/Y2NmY2Q3YmE2N2U1/ZTk3Yi5qcGc.jpg"/>
      <itunes:duration>2125</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Showing up late to the party doesn't mean you can't have a good time but don't complain about what you're met with if you didn't make it on time.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #86 - This Mindset Test Will Determine If You Can Win In Business</title>
      <itunes:episode>86</itunes:episode>
      <podcast:episode>86</podcast:episode>
      <itunes:title>Episode #86 - This Mindset Test Will Determine If You Can Win In Business</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4892c831-8f30-4b40-b0ea-afe74404365b</guid>
      <link>https://share.transistor.fm/s/094a4d31</link>
      <description>
        <![CDATA[<p>Have you ever wondered whether or not you're actually cut out for the business game? Well, like everything it comes down to the way that you think. Sometimes, you'll have failed before you even started. Others, it's not a matter of if you win, it's when. Tune in to find out which you're likely to be!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Have you ever wondered whether or not you're actually cut out for the business game? Well, like everything it comes down to the way that you think. Sometimes, you'll have failed before you even started. Others, it's not a matter of if you win, it's when. Tune in to find out which you're likely to be!</p>]]>
      </content:encoded>
      <pubDate>Mon, 21 Jul 2025 04:44:18 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/094a4d31/1d40ed72.mp3" length="36099687" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>2254</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Have you ever wondered whether or not you're actually cut out for the business game? Well, like everything it comes down to the way that you think. Sometimes, you'll have failed before you even started. Others, it's not a matter of if you win, it's when. Tune in to find out which you're likely to be!</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #85 - Listen To This If You Want To Stop Thinking Backwards</title>
      <itunes:episode>85</itunes:episode>
      <podcast:episode>85</podcast:episode>
      <itunes:title>Episode #85 - Listen To This If You Want To Stop Thinking Backwards</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9a2fcf9b-8c39-4d33-ba64-cc3bb9cf3081</guid>
      <link>https://share.transistor.fm/s/3d0cbda1</link>
      <description>
        <![CDATA[<p>What's a bigger badge of honour? Client results or the big revenue months? In todays episode we discuss why the coaches who think in the wrong way, will never achieve the thing they actually want and measure their success on.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>What's a bigger badge of honour? Client results or the big revenue months? In todays episode we discuss why the coaches who think in the wrong way, will never achieve the thing they actually want and measure their success on.</p>]]>
      </content:encoded>
      <pubDate>Thu, 17 Jul 2025 06:28:36 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/3d0cbda1/abb6d3ee.mp3" length="57431771" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:image href="https://img.transistorcdn.com/ItlgtUBQQmJheq7PC9pQ_7sSMAk6jt9zESX5WrAZkHc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84N2M0/OWFiZGMwOGIzZDMx/MjgxZWFjOWUwYTFm/ODdlOC5qcGc.jpg"/>
      <itunes:duration>3587</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>What's a bigger badge of honour? Client results or the big revenue months? In todays episode we discuss why the coaches who think in the wrong way, will never achieve the thing they actually want and measure their success on.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #84 - Not Broken, Just Badly Taught: Rebuilding After Sh*t Mentorship</title>
      <itunes:episode>84</itunes:episode>
      <podcast:episode>84</podcast:episode>
      <itunes:title>Episode #84 - Not Broken, Just Badly Taught: Rebuilding After Sh*t Mentorship</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">222c9d2f-a200-4885-9b96-76b388504c5d</guid>
      <link>https://share.transistor.fm/s/8eecacc0</link>
      <description>
        <![CDATA[<p>Coaches can struggle to change their approach to building their business due to following past business advice blindly. This is a problem if it doesn't speak to how coaches actually want to be known, the programmes they want to run and how they want to grow their business. Building isn't just more sales and in this episode, I highlight all of the areas you'll be overlooking to show you that you're actually building a business.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Coaches can struggle to change their approach to building their business due to following past business advice blindly. This is a problem if it doesn't speak to how coaches actually want to be known, the programmes they want to run and how they want to grow their business. Building isn't just more sales and in this episode, I highlight all of the areas you'll be overlooking to show you that you're actually building a business.</p>]]>
      </content:encoded>
      <pubDate>Mon, 14 Jul 2025 06:03:13 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/8eecacc0/fbc5c7bd.mp3" length="24470813" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>1527</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Coaches can struggle to change their approach to building their business due to following past business advice blindly. This is a problem if it doesn't speak to how coaches actually want to be known, the programmes they want to run and how they want to grow their business. Building isn't just more sales and in this episode, I highlight all of the areas you'll be overlooking to show you that you're actually building a business.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #83 - You're Not Overwhelmed You Are Over-Exposed</title>
      <itunes:episode>83</itunes:episode>
      <podcast:episode>83</podcast:episode>
      <itunes:title>Episode #83 - You're Not Overwhelmed You Are Over-Exposed</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">1481c63b-0c33-4c3f-ab2e-84ebdf21bfa9</guid>
      <link>https://share.transistor.fm/s/96f5d4f3</link>
      <description>
        <![CDATA[<p>Feel like you're constantly overwhelmed and can never catch a break from stress and pressure in business? It's not overwhelm that you're experiencing.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Feel like you're constantly overwhelmed and can never catch a break from stress and pressure in business? It's not overwhelm that you're experiencing.</p>]]>
      </content:encoded>
      <pubDate>Thu, 10 Jul 2025 10:37:39 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/96f5d4f3/9381629b.mp3" length="37235973" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:image href="https://img.transistorcdn.com/N1YW86_fSWMzeba0PTu7hxd9xkl8VsM2wvtz5F4qsIY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kOGU3/NjE1NGMyOThhNGVj/MTAxZjc3MDQ1YjRh/ZGNlZS5qcGc.jpg"/>
      <itunes:duration>2325</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Feel like you're constantly overwhelmed and can never catch a break from stress and pressure in business? It's not overwhelm that you're experiencing.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode 82 - The 3 Biggest Headaches Coaches Face &amp; How We Fix Them</title>
      <itunes:episode>82</itunes:episode>
      <podcast:episode>82</podcast:episode>
      <itunes:title>Episode 82 - The 3 Biggest Headaches Coaches Face &amp; How We Fix Them</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">1f423049-79fc-44a7-aef3-88310df16d66</guid>
      <link>https://share.transistor.fm/s/fd37fe70</link>
      <description>
        <![CDATA[<p>Think of the 3 biggest headaches you have in business. I bet it's a complex offer, lack of leads and unpredictable sales. If that's the case, this episode was made for you.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Think of the 3 biggest headaches you have in business. I bet it's a complex offer, lack of leads and unpredictable sales. If that's the case, this episode was made for you.</p>]]>
      </content:encoded>
      <pubDate>Mon, 07 Jul 2025 06:22:34 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/fd37fe70/6bf1c4b2.mp3" length="39557039" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>2470</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Think of the 3 biggest headaches you have in business. I bet it's a complex offer, lack of leads and unpredictable sales. If that's the case, this episode was made for you.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #81 - Feel Like You're Failing?</title>
      <itunes:episode>81</itunes:episode>
      <podcast:episode>81</podcast:episode>
      <itunes:title>Episode #81 - Feel Like You're Failing?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">5db39d18-6723-46c6-8ed2-c8acf5609fcd</guid>
      <link>https://share.transistor.fm/s/b9d4895a</link>
      <description>
        <![CDATA[]]>
      </description>
      <content:encoded>
        <![CDATA[]]>
      </content:encoded>
      <pubDate>Thu, 03 Jul 2025 10:11:30 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/b9d4895a/5b77f5f9.mp3" length="50224467" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:image href="https://img.transistorcdn.com/LOg8jz-RILySHp0KKek-rW2vM4YC9AJyXGe_87F_p6s/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMzJh/MWIzMmMzM2U3ODk1/NWRmM2M0NjNmOGU4/MzAwOS5qcGc.jpg"/>
      <itunes:duration>3137</itunes:duration>
      <itunes:summary>
        <![CDATA[]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #80 - What Sharon Taught Me</title>
      <itunes:episode>80</itunes:episode>
      <podcast:episode>80</podcast:episode>
      <itunes:title>Episode #80 - What Sharon Taught Me</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">acf0d672-0ed5-4c1f-b3b2-8e4dfd5db3cd</guid>
      <link>https://share.transistor.fm/s/1c798a4f</link>
      <description>
        <![CDATA[]]>
      </description>
      <content:encoded>
        <![CDATA[]]>
      </content:encoded>
      <pubDate>Wed, 25 Jun 2025 17:31:20 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/1c798a4f/ac015e7b.mp3" length="29781390" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:image href="https://img.transistorcdn.com/AWwJS-JSrTYKr8HFPtbgQfIZimHSEzHfgxEkgDJfn34/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jZTVm/NTY3YTU2NmY2MTcy/NDc2ODUxMmVhMzU5/ZmQwMS5wbmc.jpg"/>
      <itunes:duration>1859</itunes:duration>
      <itunes:summary>
        <![CDATA[]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #79: Not Being Resourceful Will Kill Your Business</title>
      <itunes:episode>79</itunes:episode>
      <podcast:episode>79</podcast:episode>
      <itunes:title>Episode #79: Not Being Resourceful Will Kill Your Business</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3818c9fc-6893-4fc8-80d8-593500637a33</guid>
      <link>https://share.transistor.fm/s/26daf56d</link>
      <description>
        <![CDATA[<p>Most coaches think they need more time, money, or followers to grow but what they <em>actually</em> need is more <em>resourcefulness</em>. This episode unpacks the reality of building a business with what you’ve got and how being scrappy, creative, and relentless beats polished plans every time.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Most coaches think they need more time, money, or followers to grow but what they <em>actually</em> need is more <em>resourcefulness</em>. This episode unpacks the reality of building a business with what you’ve got and how being scrappy, creative, and relentless beats polished plans every time.</p>]]>
      </content:encoded>
      <pubDate>Mon, 23 Jun 2025 06:00:26 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/26daf56d/6d57fafb.mp3" length="31334519" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>1956</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Most coaches think they need more time, money, or followers to grow but what they <em>actually</em> need is more <em>resourcefulness</em>. This episode unpacks the reality of building a business with what you’ve got and how being scrappy, creative, and relentless beats polished plans every time.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #78 - Built For Babies</title>
      <itunes:episode>78</itunes:episode>
      <podcast:episode>78</podcast:episode>
      <itunes:title>Episode #78 - Built For Babies</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8705128b-32fb-46c4-b5b5-0cfe716e9f41</guid>
      <link>https://share.transistor.fm/s/bc832336</link>
      <description>
        <![CDATA[]]>
      </description>
      <content:encoded>
        <![CDATA[]]>
      </content:encoded>
      <pubDate>Thu, 19 Jun 2025 15:57:46 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/bc832336/814c4b28.mp3" length="40616818" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:image href="https://img.transistorcdn.com/yV7Jd2nHrgQzTELwzhC5pxd_cIjR0dbRgQGcF7MpPQk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85YTIz/NGY5YWUzZjJkNzNl/NzhiMDgxYTZmNTkx/YjRhZC5qcGc.jpg"/>
      <itunes:duration>2536</itunes:duration>
      <itunes:summary>
        <![CDATA[]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #77 - The Merger: Why Coaching and Business Can’t Be Taught Separately</title>
      <itunes:episode>77</itunes:episode>
      <podcast:episode>77</podcast:episode>
      <itunes:title>Episode #77 - The Merger: Why Coaching and Business Can’t Be Taught Separately</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d5cf71d5-ebf1-4835-a9bf-5061a5e60f1b</guid>
      <link>https://share.transistor.fm/s/5e23cac7</link>
      <description>
        <![CDATA[<p>This isn’t just an announcement, it’s a challenge to the entire industry. We're simplifying, elevating, and making sure coaches stop choosing between income and impact.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This isn’t just an announcement, it’s a challenge to the entire industry. We're simplifying, elevating, and making sure coaches stop choosing between income and impact.</p>]]>
      </content:encoded>
      <pubDate>Mon, 16 Jun 2025 05:48:11 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/5e23cac7/8a72db6a.mp3" length="25300125" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>1579</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>This isn’t just an announcement, it’s a challenge to the entire industry. We're simplifying, elevating, and making sure coaches stop choosing between income and impact.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #76 - Why We're Not For You</title>
      <itunes:episode>76</itunes:episode>
      <podcast:episode>76</podcast:episode>
      <itunes:title>Episode #76 - Why We're Not For You</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">7959c53e-3378-47bb-8a52-ff4642831165</guid>
      <link>https://share.transistor.fm/s/62271741</link>
      <description>
        <![CDATA[<p>In today's episode, I discuss in depth why we're not for you. That's right, NOT for you.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In today's episode, I discuss in depth why we're not for you. That's right, NOT for you.</p>]]>
      </content:encoded>
      <pubDate>Mon, 09 Jun 2025 06:16:20 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/62271741/849283ca.mp3" length="32721285" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>2042</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In today's episode, I discuss in depth why we're not for you. That's right, NOT for you.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #75 - How To Win The Business Test</title>
      <itunes:episode>75</itunes:episode>
      <podcast:episode>75</podcast:episode>
      <itunes:title>Episode #75 - How To Win The Business Test</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">71f4050f-54e6-43f4-8734-21fc0852f982</guid>
      <link>https://share.transistor.fm/s/75702ea5</link>
      <description>
        <![CDATA[<p>Are you up to the test?</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Are you up to the test?</p>]]>
      </content:encoded>
      <pubDate>Thu, 05 Jun 2025 15:02:00 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/75702ea5/e37c747b.mp3" length="50641999" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:image href="https://img.transistorcdn.com/8cZ2k18S_J9MeEAco4o0nldK37GuUhc50E5x_P7QCDY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zNTI2/MGMxNzViMDM3NDZh/YzQxYzFkYzZjMDQ3/MzJiZS5qcGc.jpg"/>
      <itunes:duration>3163</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Are you up to the test?</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #74 - If You Want Comfortable, Don’t Build a Business</title>
      <itunes:episode>74</itunes:episode>
      <podcast:episode>74</podcast:episode>
      <itunes:title>Episode #74 - If You Want Comfortable, Don’t Build a Business</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a5303f2d-1447-4394-9ca5-f147c94e1aa5</guid>
      <link>https://share.transistor.fm/s/8cf9af72</link>
      <description>
        <![CDATA[<p>Today I discuss the reality of running a business. What's required of you in the process and what it takes from you. It's something that people like to pretend, requires little effort because they sell you the dream. And, the thing is, business can feel like a dream but it also requires, hard work to achieve it.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Today I discuss the reality of running a business. What's required of you in the process and what it takes from you. It's something that people like to pretend, requires little effort because they sell you the dream. And, the thing is, business can feel like a dream but it also requires, hard work to achieve it.</p>]]>
      </content:encoded>
      <pubDate>Mon, 02 Jun 2025 04:42:55 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/8cf9af72/e768f787.mp3" length="41643549" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>2600</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Today I discuss the reality of running a business. What's required of you in the process and what it takes from you. It's something that people like to pretend, requires little effort because they sell you the dream. And, the thing is, business can feel like a dream but it also requires, hard work to achieve it.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #73 - You're Not Running A Business</title>
      <itunes:episode>73</itunes:episode>
      <podcast:episode>73</podcast:episode>
      <itunes:title>Episode #73 - You're Not Running A Business</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">fa85878f-dcc9-4da1-a455-c14e89350c30</guid>
      <link>https://share.transistor.fm/s/ec728968</link>
      <description>
        <![CDATA[<p>Today we discuss the potentially triggering fact that the business you're running, couldn't perhaps be further from a business if you tried. This might sting but it's an absolute necessity for us to be truthful with you on your quest to becoming a successful business owner because if you can't get out of you're own way, you'll be working a 9-5 somewhere probably even less fulfilled.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Today we discuss the potentially triggering fact that the business you're running, couldn't perhaps be further from a business if you tried. This might sting but it's an absolute necessity for us to be truthful with you on your quest to becoming a successful business owner because if you can't get out of you're own way, you'll be working a 9-5 somewhere probably even less fulfilled.</p>]]>
      </content:encoded>
      <pubDate>Thu, 29 May 2025 08:33:12 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/ec728968/590ca002.mp3" length="29360354" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:image href="https://img.transistorcdn.com/4K7ERbHNdG4EYMQEIKUTBgl9Rn_Qjb2ZvmjpCa7C2mQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lZDBl/YjdlYjRhYTk0Zjll/YWE0OGIwMGFlMzc3/ZjliZi5qcGc.jpg"/>
      <itunes:duration>1833</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Today we discuss the potentially triggering fact that the business you're running, couldn't perhaps be further from a business if you tried. This might sting but it's an absolute necessity for us to be truthful with you on your quest to becoming a successful business owner because if you can't get out of you're own way, you'll be working a 9-5 somewhere probably even less fulfilled.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #72 - Unconditional Love, Selflessness &amp; Legacy: A Tribute To The Best Teammate</title>
      <itunes:episode>72</itunes:episode>
      <podcast:episode>72</podcast:episode>
      <itunes:title>Episode #72 - Unconditional Love, Selflessness &amp; Legacy: A Tribute To The Best Teammate</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">54f58feb-7ce1-4b3a-91f7-b5e77e1548e2</guid>
      <link>https://share.transistor.fm/s/705f8885</link>
      <description>
        <![CDATA[<p>Lessons of leadership from a team mate that never let me down. This ones for you, Casey.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Lessons of leadership from a team mate that never let me down. This ones for you, Casey.</p>]]>
      </content:encoded>
      <pubDate>Mon, 26 May 2025 06:01:38 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/705f8885/5dd37c83.mp3" length="25960011" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>1620</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Lessons of leadership from a team mate that never let me down. This ones for you, Casey.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #71 - You Don't Need To Sacrifice Delivery To Grow Your Business</title>
      <itunes:episode>71</itunes:episode>
      <podcast:episode>71</podcast:episode>
      <itunes:title>Episode #71 - You Don't Need To Sacrifice Delivery To Grow Your Business</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4029cab8-c7cd-4910-8801-0facccfed89d</guid>
      <link>https://share.transistor.fm/s/07246162</link>
      <description>
        <![CDATA[<p>Coaches tend to think that in order to grow their business, something needs to give. That "something" is usually client delivery. Which, actually when you think about it, is backwards. Because, if you default to sacrificing your service to grow, you'll be unable to grow if you can't retain client. So, your results overall, don't match your efforts. You can have both but this is the problem... *tune in*</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Coaches tend to think that in order to grow their business, something needs to give. That "something" is usually client delivery. Which, actually when you think about it, is backwards. Because, if you default to sacrificing your service to grow, you'll be unable to grow if you can't retain client. So, your results overall, don't match your efforts. You can have both but this is the problem... *tune in*</p>]]>
      </content:encoded>
      <pubDate>Thu, 22 May 2025 09:35:54 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/07246162/68e0d603.mp3" length="44141510" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:image href="https://img.transistorcdn.com/t3fmoe6ojgWtekHwtevheKVZcRNu2wp5QydD4W1T4RE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iODJj/N2UzMGQzZjQ1OGQz/MmZhNzZkMTMxNmUx/OWZiNC5qcGc.jpg"/>
      <itunes:duration>2757</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Coaches tend to think that in order to grow their business, something needs to give. That "something" is usually client delivery. Which, actually when you think about it, is backwards. Because, if you default to sacrificing your service to grow, you'll be unable to grow if you can't retain client. So, your results overall, don't match your efforts. You can have both but this is the problem... *tune in*</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #70 - From £0 to £30k+/Month in 6 Months: The Business Model That Actually Works</title>
      <itunes:episode>70</itunes:episode>
      <podcast:episode>70</podcast:episode>
      <itunes:title>Episode #70 - From £0 to £30k+/Month in 6 Months: The Business Model That Actually Works</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">1eb38be4-f8d7-4d74-a7bb-a29db7eebf07</guid>
      <link>https://share.transistor.fm/s/40fe7034</link>
      <description>
        <![CDATA[<p>We've just closed off on a very successful founders launch for our first intake of Built For Business<strong>™. </strong>I wanted to take this opportunity to talk you through the model we run that's helped us take 28 coaches onboard in 21 days, that we'll be teaching to our clients throughout this process so that they can build the business of their dreams. Tune in for the goods!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>We've just closed off on a very successful founders launch for our first intake of Built For Business<strong>™. </strong>I wanted to take this opportunity to talk you through the model we run that's helped us take 28 coaches onboard in 21 days, that we'll be teaching to our clients throughout this process so that they can build the business of their dreams. Tune in for the goods!</p>]]>
      </content:encoded>
      <pubDate>Mon, 19 May 2025 05:54:24 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/40fe7034/2ecbb082.mp3" length="24072091" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>1502</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>We've just closed off on a very successful founders launch for our first intake of Built For Business<strong>™. </strong>I wanted to take this opportunity to talk you through the model we run that's helped us take 28 coaches onboard in 21 days, that we'll be teaching to our clients throughout this process so that they can build the business of their dreams. Tune in for the goods!</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #69 - The New Generation of Business Coaching</title>
      <itunes:episode>69</itunes:episode>
      <podcast:episode>69</podcast:episode>
      <itunes:title>Episode #69 - The New Generation of Business Coaching</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">180ad954-8f3f-4b48-a4c9-82a4993e709b</guid>
      <link>https://share.transistor.fm/s/6a6c1d2b</link>
      <description>
        <![CDATA[<p>Wonder how the results we get with our coaches is so good? What we actually do? How things run? If so, tune in for all your big questions to be answered.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Wonder how the results we get with our coaches is so good? What we actually do? How things run? If so, tune in for all your big questions to be answered.</p>]]>
      </content:encoded>
      <pubDate>Fri, 16 May 2025 08:19:23 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/6a6c1d2b/ab9d6f3d.mp3" length="37605863" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:image href="https://img.transistorcdn.com/Z3rQXLENoAL9KaOMHkcbwDtphoLyqbIhxha0jn0fdCw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lZTU3/OTA2YmI3ODYxMzY2/N2U2OTMxYWVjOTNj/MjZjNS5qcGc.jpg"/>
      <itunes:duration>2348</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Wonder how the results we get with our coaches is so good? What we actually do? How things run? If so, tune in for all your big questions to be answered.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #68 - Nostalgia Is Keeping You Stuck</title>
      <itunes:episode>68</itunes:episode>
      <podcast:episode>68</podcast:episode>
      <itunes:title>Episode #68 - Nostalgia Is Keeping You Stuck</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b1846db9-7059-4700-b889-d75cfb92b62f</guid>
      <link>https://share.transistor.fm/s/a3036fd2</link>
      <description>
        <![CDATA[<p>Have you ever considered that Nostalgia and rooting yourself to a point in time where things worked is actually the very thing keeping you stuck? Romanticising about the past wondering when, what worked, will start to work again? Those things probably still work to a degree but the way you're thinking about moving forward is preventing you from achieving success. Tune in to find out why!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Have you ever considered that Nostalgia and rooting yourself to a point in time where things worked is actually the very thing keeping you stuck? Romanticising about the past wondering when, what worked, will start to work again? Those things probably still work to a degree but the way you're thinking about moving forward is preventing you from achieving success. Tune in to find out why!</p>]]>
      </content:encoded>
      <pubDate>Thu, 08 May 2025 07:06:25 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/a3036fd2/689e47c2.mp3" length="36052300" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:image href="https://img.transistorcdn.com/UWFzQanYmM4RDepGG0dOyvVV2kz6sEzDp3zI6wI5ee8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mZDc5/MTNjMzZmZTIwZTBk/MjIwNTFlMWU1Zjcy/NDdkYy5qcGc.jpg"/>
      <itunes:duration>2251</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Have you ever considered that Nostalgia and rooting yourself to a point in time where things worked is actually the very thing keeping you stuck? Romanticising about the past wondering when, what worked, will start to work again? Those things probably still work to a degree but the way you're thinking about moving forward is preventing you from achieving success. Tune in to find out why!</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #67 - Does Building A "Personal Brand" Give You The Boke?</title>
      <itunes:episode>67</itunes:episode>
      <podcast:episode>67</podcast:episode>
      <itunes:title>Episode #67 - Does Building A "Personal Brand" Give You The Boke?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">792a2f12-0877-4770-8578-9b83b78a5a86</guid>
      <link>https://share.transistor.fm/s/303cdd76</link>
      <description>
        <![CDATA[<p>In this episode I help you change your perspective on the term "building a personal brand" to uncover an approach that helps you attract more of the people that align with you, you values and your mission. It's a term that used to give me the ick, until I understood it and I wanted to pass this introspection and reflections over to you so that you can overcome the misjudgement of what you believe a personal brand to be and explore ways to have the impact you truly want to have. Built For Business goes live May 19th. Once the initial 15 slots are taken on founders rates the price increases by 25%, we have 6 spots remaining. To apply, click this link and fill out your information - https://markstrathernpt.typeform.com/to/WHkA1XFA I'll be in touch!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode I help you change your perspective on the term "building a personal brand" to uncover an approach that helps you attract more of the people that align with you, you values and your mission. It's a term that used to give me the ick, until I understood it and I wanted to pass this introspection and reflections over to you so that you can overcome the misjudgement of what you believe a personal brand to be and explore ways to have the impact you truly want to have. Built For Business goes live May 19th. Once the initial 15 slots are taken on founders rates the price increases by 25%, we have 6 spots remaining. To apply, click this link and fill out your information - https://markstrathernpt.typeform.com/to/WHkA1XFA I'll be in touch!</p>]]>
      </content:encoded>
      <pubDate>Mon, 05 May 2025 05:47:50 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/303cdd76/06db8684.mp3" length="28405050" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>1773</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode I help you change your perspective on the term "building a personal brand" to uncover an approach that helps you attract more of the people that align with you, you values and your mission. It's a term that used to give me the ick, until I understood it and I wanted to pass this introspection and reflections over to you so that you can overcome the misjudgement of what you believe a personal brand to be and explore ways to have the impact you truly want to have. Built For Business goes live May 19th. Once the initial 15 slots are taken on founders rates the price increases by 25%, we have 6 spots remaining. To apply, click this link and fill out your information - https://markstrathernpt.typeform.com/to/WHkA1XFA I'll be in touch!</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #66 - Developing The Brain You Need To Win In Business</title>
      <itunes:episode>66</itunes:episode>
      <podcast:episode>66</podcast:episode>
      <itunes:title>Episode #66 - Developing The Brain You Need To Win In Business</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e6126c98-b17d-4d50-8ee6-f6f418fc0f5c</guid>
      <link>https://share.transistor.fm/s/c898118a</link>
      <description>
        <![CDATA[<p>In this episode we discuss the way you should be thinking about the growth and problems in your business. The majority of issues stem from the thinking patterns we resort to as human beings... change the way you think, change the way you behave!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode we discuss the way you should be thinking about the growth and problems in your business. The majority of issues stem from the thinking patterns we resort to as human beings... change the way you think, change the way you behave!</p>]]>
      </content:encoded>
      <pubDate>Fri, 02 May 2025 13:35:18 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/c898118a/0b6013b7.mp3" length="27420207" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:image href="https://img.transistorcdn.com/EExgRpADNf8z_x1_-jLBAxokp1JM-1rVIW9n_QFBvLQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wMTkw/OTlkNTk3N2Y3NzE2/YzViNmZiMTI5Mjk2/YTBhNS5qcGc.jpg"/>
      <itunes:duration>1712</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode we discuss the way you should be thinking about the growth and problems in your business. The majority of issues stem from the thinking patterns we resort to as human beings... change the way you think, change the way you behave!</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #65 - Where Are You Pretending To Work?</title>
      <itunes:episode>65</itunes:episode>
      <podcast:episode>65</podcast:episode>
      <itunes:title>Episode #65 - Where Are You Pretending To Work?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">bb872cd2-6045-4a67-85ec-088adc223d65</guid>
      <link>https://share.transistor.fm/s/ee04e55e</link>
      <description>
        <![CDATA[<p>This episode will help you audit your current business position. Not revenue, client numbers or churn rates but instead, where you're pretending to work instead of actually building a business. If you're not clear on the patterns and trends that are keeping you stuck as a founder, it's your responsibility to audit your behaviours and disrupt those patterns you identify with your thinking. If you want to build a business that helps you generate leads predictably, without sending 50 cold outbound messages a day, you can apply for one of the remaining slots in Built For Business, launching May 19th using think link - https://markstrathernpt.typeform.com/to/WHkA1XFA</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This episode will help you audit your current business position. Not revenue, client numbers or churn rates but instead, where you're pretending to work instead of actually building a business. If you're not clear on the patterns and trends that are keeping you stuck as a founder, it's your responsibility to audit your behaviours and disrupt those patterns you identify with your thinking. If you want to build a business that helps you generate leads predictably, without sending 50 cold outbound messages a day, you can apply for one of the remaining slots in Built For Business, launching May 19th using think link - https://markstrathernpt.typeform.com/to/WHkA1XFA</p>]]>
      </content:encoded>
      <pubDate>Mon, 28 Apr 2025 06:03:04 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/ee04e55e/16dd6633.mp3" length="29002714" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>1810</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>This episode will help you audit your current business position. Not revenue, client numbers or churn rates but instead, where you're pretending to work instead of actually building a business. If you're not clear on the patterns and trends that are keeping you stuck as a founder, it's your responsibility to audit your behaviours and disrupt those patterns you identify with your thinking. If you want to build a business that helps you generate leads predictably, without sending 50 cold outbound messages a day, you can apply for one of the remaining slots in Built For Business, launching May 19th using think link - https://markstrathernpt.typeform.com/to/WHkA1XFA</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #64 - What You Believe = How You Behave</title>
      <itunes:episode>64</itunes:episode>
      <podcast:episode>64</podcast:episode>
      <itunes:title>Episode #64 - What You Believe = How You Behave</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c2ce05b9-d497-4014-95f2-3503a0c16403</guid>
      <link>https://share.transistor.fm/s/8f9c3fca</link>
      <description>
        <![CDATA[<p>Today we discuss multiple different topics all focused on one main problem, they way that you think. Which results in what you believe and how you behave. Coaches have a responsibility to showcase leadership, objectivity and an ability to think differently, especially when working with clients. Although, coaches get caught in multiple different parallels that they can't break free from, apportion blame without trying to change how they think and can find themselves ungrateful while in the pursuit of business growth because more = better. If you can't be grateful for what you currently have, more won't change things but this episode, will highlight exactly what you need to do differently in order to actually achieve what you want.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Today we discuss multiple different topics all focused on one main problem, they way that you think. Which results in what you believe and how you behave. Coaches have a responsibility to showcase leadership, objectivity and an ability to think differently, especially when working with clients. Although, coaches get caught in multiple different parallels that they can't break free from, apportion blame without trying to change how they think and can find themselves ungrateful while in the pursuit of business growth because more = better. If you can't be grateful for what you currently have, more won't change things but this episode, will highlight exactly what you need to do differently in order to actually achieve what you want.</p>]]>
      </content:encoded>
      <pubDate>Thu, 24 Apr 2025 05:49:31 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/8f9c3fca/9c62a65e.mp3" length="56059173" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:image href="https://img.transistorcdn.com/HKcUBgiF-B-_a2CJtDBNHRJgby1KMECzC-NczRAAo10/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTgy/NzY0ZjQ3YzA0ZTky/ODU4ZDNhZWYxNDMw/Y2RmZi5qcGc.jpg"/>
      <itunes:duration>3502</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Today we discuss multiple different topics all focused on one main problem, they way that you think. Which results in what you believe and how you behave. Coaches have a responsibility to showcase leadership, objectivity and an ability to think differently, especially when working with clients. Although, coaches get caught in multiple different parallels that they can't break free from, apportion blame without trying to change how they think and can find themselves ungrateful while in the pursuit of business growth because more = better. If you can't be grateful for what you currently have, more won't change things but this episode, will highlight exactly what you need to do differently in order to actually achieve what you want.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #63 - It's Not What You Do, It's How You Do It</title>
      <itunes:episode>63</itunes:episode>
      <podcast:episode>63</podcast:episode>
      <itunes:title>Episode #63 - It's Not What You Do, It's How You Do It</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">96851023-fc58-488b-9ea9-ec0e1395e0a2</guid>
      <link>https://share.transistor.fm/s/073fe8ab</link>
      <description>
        <![CDATA[<p>"If I was to go from £0 to £10k p/m this is what I'd do" says 90% of business mentors. There's only one problem though... You can have 2 coaches implement the exact same thing but the results can be drastically different. Why? It's simple really... It's not what you do but how you do it. People are giving you the WHAT but not the HOW. Tune in today to better understand how you can be doing things differently.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>"If I was to go from £0 to £10k p/m this is what I'd do" says 90% of business mentors. There's only one problem though... You can have 2 coaches implement the exact same thing but the results can be drastically different. Why? It's simple really... It's not what you do but how you do it. People are giving you the WHAT but not the HOW. Tune in today to better understand how you can be doing things differently.</p>]]>
      </content:encoded>
      <pubDate>Mon, 21 Apr 2025 05:11:02 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/073fe8ab/2dfa8935.mp3" length="31936377" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>1993</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>"If I was to go from £0 to £10k p/m this is what I'd do" says 90% of business mentors. There's only one problem though... You can have 2 coaches implement the exact same thing but the results can be drastically different. Why? It's simple really... It's not what you do but how you do it. People are giving you the WHAT but not the HOW. Tune in today to better understand how you can be doing things differently.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #62 - Scalability Is A Scam</title>
      <itunes:episode>62</itunes:episode>
      <podcast:episode>62</podcast:episode>
      <itunes:title>Episode #62 - Scalability Is A Scam</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f1062a60-7dd9-41e1-9ea5-c35e1b2245b2</guid>
      <link>https://share.transistor.fm/s/ab255a69</link>
      <description>
        <![CDATA[<p>The way most coach have been taught to scale is a scam. Today discuss the topic of scaling your fitness business in the conventional way that you've been taught by people in the industry and the risks associated with taking advice blindly, delegating too early and not staying true to your values in the pursuit of business growth. Tune in because all is revealed!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The way most coach have been taught to scale is a scam. Today discuss the topic of scaling your fitness business in the conventional way that you've been taught by people in the industry and the risks associated with taking advice blindly, delegating too early and not staying true to your values in the pursuit of business growth. Tune in because all is revealed!</p>]]>
      </content:encoded>
      <pubDate>Thu, 17 Apr 2025 12:10:01 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/ab255a69/fb3b3e70.mp3" length="49179553" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:image href="https://img.transistorcdn.com/_FyN0vpl0FNRfsMkIXz70MdHXwmVYBagj1sF3corCH0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lNjky/OWYzYjA1NThmNWMz/ZTExNmQwN2Y0MzM4/YzMwZS5qcGc.jpg"/>
      <itunes:duration>3072</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>The way most coach have been taught to scale is a scam. Today discuss the topic of scaling your fitness business in the conventional way that you've been taught by people in the industry and the risks associated with taking advice blindly, delegating too early and not staying true to your values in the pursuit of business growth. Tune in because all is revealed!</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #61 - From First DM to Final Check-In: How You Lead Shapes Who They Become</title>
      <itunes:episode>61</itunes:episode>
      <podcast:episode>61</podcast:episode>
      <itunes:title>Episode #61 - From First DM to Final Check-In: How You Lead Shapes Who They Become</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4038633c-748b-4c12-ac7a-01345e583d9e</guid>
      <link>https://share.transistor.fm/s/31827b2a</link>
      <description>
        <![CDATA[<p>In todays episode I discuss the importance of how you conduct yourself throughout the entire relationship with a client from before they even pay to their final check in. It's something many coaches overlook and quickly delegate when they haven't mastered relationship building themselves and wonder why they struggle to make sales or keep clients when they're inattentive or delegates aren't anywhere near as scaled as them. If you want to discover a new way of building your business come May 19th, apply now - https://markstrathernpt.typeform.com/to/WHkA1XFA</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In todays episode I discuss the importance of how you conduct yourself throughout the entire relationship with a client from before they even pay to their final check in. It's something many coaches overlook and quickly delegate when they haven't mastered relationship building themselves and wonder why they struggle to make sales or keep clients when they're inattentive or delegates aren't anywhere near as scaled as them. If you want to discover a new way of building your business come May 19th, apply now - https://markstrathernpt.typeform.com/to/WHkA1XFA</p>]]>
      </content:encoded>
      <pubDate>Mon, 14 Apr 2025 06:10:59 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/31827b2a/11846097.mp3" length="45884956" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>2865</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In todays episode I discuss the importance of how you conduct yourself throughout the entire relationship with a client from before they even pay to their final check in. It's something many coaches overlook and quickly delegate when they haven't mastered relationship building themselves and wonder why they struggle to make sales or keep clients when they're inattentive or delegates aren't anywhere near as scaled as them. If you want to discover a new way of building your business come May 19th, apply now - https://markstrathernpt.typeform.com/to/WHkA1XFA</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #60 - Why We're Doing Business Coaching Differently (And What You've Been Missing)</title>
      <itunes:episode>60</itunes:episode>
      <podcast:episode>60</podcast:episode>
      <itunes:title>Episode #60 - Why We're Doing Business Coaching Differently (And What You've Been Missing)</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e11739dd-4f34-4d0a-b4af-bb95da730b80</guid>
      <link>https://share.transistor.fm/s/56b9b783</link>
      <description>
        <![CDATA[<p>In today’s episode I discuss the restructure of our businesses to combine two powerful entities when it comes to building your coaching business. Built For Life, a business coaching programme that helps you develop a head and brain for business that helps you understand the key principles to sustainable growth so that regardless of circumstances you can trust in yourself and your knowledge to always be overcoming problems to create the business of your dreams and Built to Coach. The industries leading educational course for coaches on brain based behaviour, neuroscience, psychology and communication. We’ll deliver on the false promises of others who say they’ll help you build a world class programme without the skill and infrastructure so that you can feel competent in your role at all times. More clients, reduced churn, longer retention and more fulfilment is what we can guarantee, if you put the work in to the relevant areas. To apply click the link <a href="https://markstrathernpt.typeform.com/to/WHkA1XFA">https://markstrathernpt.typeform.com/to/WHkA1XFA</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In today’s episode I discuss the restructure of our businesses to combine two powerful entities when it comes to building your coaching business. Built For Life, a business coaching programme that helps you develop a head and brain for business that helps you understand the key principles to sustainable growth so that regardless of circumstances you can trust in yourself and your knowledge to always be overcoming problems to create the business of your dreams and Built to Coach. The industries leading educational course for coaches on brain based behaviour, neuroscience, psychology and communication. We’ll deliver on the false promises of others who say they’ll help you build a world class programme without the skill and infrastructure so that you can feel competent in your role at all times. More clients, reduced churn, longer retention and more fulfilment is what we can guarantee, if you put the work in to the relevant areas. To apply click the link <a href="https://markstrathernpt.typeform.com/to/WHkA1XFA">https://markstrathernpt.typeform.com/to/WHkA1XFA</a></p>]]>
      </content:encoded>
      <pubDate>Mon, 07 Apr 2025 07:52:34 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/56b9b783/7e32cc72.mp3" length="45091260" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>2816</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In today’s episode I discuss the restructure of our businesses to combine two powerful entities when it comes to building your coaching business. Built For Life, a business coaching programme that helps you develop a head and brain for business that helps you understand the key principles to sustainable growth so that regardless of circumstances you can trust in yourself and your knowledge to always be overcoming problems to create the business of your dreams and Built to Coach. The industries leading educational course for coaches on brain based behaviour, neuroscience, psychology and communication. We’ll deliver on the false promises of others who say they’ll help you build a world class programme without the skill and infrastructure so that you can feel competent in your role at all times. More clients, reduced churn, longer retention and more fulfilment is what we can guarantee, if you put the work in to the relevant areas. To apply click the link <a href="https://markstrathernpt.typeform.com/to/WHkA1XFA">https://markstrathernpt.typeform.com/to/WHkA1XFA</a></p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #59 - Money Talks</title>
      <itunes:episode>59</itunes:episode>
      <podcast:episode>59</podcast:episode>
      <itunes:title>Episode #59 - Money Talks</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8b216eaf-6ca7-4cfe-b9a6-cdcd68f61a8f</guid>
      <link>https://share.transistor.fm/s/f90acf32</link>
      <description>
        <![CDATA[<p>In today's episode we discuss the topic of money. Many online health and fitness coaches react very emotionally when it comes to money and don't truly understand why. They want financial security and freedom but don't know how to manage their finances to actually achieve it. Many are living month to month in an erratic state thinking that more money will solve this. Newsflash, it won't. In this episode we talk openly and honestly about our relationship with money and how to manage finances in business accordingly.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In today's episode we discuss the topic of money. Many online health and fitness coaches react very emotionally when it comes to money and don't truly understand why. They want financial security and freedom but don't know how to manage their finances to actually achieve it. Many are living month to month in an erratic state thinking that more money will solve this. Newsflash, it won't. In this episode we talk openly and honestly about our relationship with money and how to manage finances in business accordingly.</p>]]>
      </content:encoded>
      <pubDate>Thu, 03 Apr 2025 07:59:29 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/f90acf32/703afed1.mp3" length="60926832" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>3805</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In today's episode we discuss the topic of money. Many online health and fitness coaches react very emotionally when it comes to money and don't truly understand why. They want financial security and freedom but don't know how to manage their finances to actually achieve it. Many are living month to month in an erratic state thinking that more money will solve this. Newsflash, it won't. In this episode we talk openly and honestly about our relationship with money and how to manage finances in business accordingly.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #58 - Why Chasing Virality is Killing Your Coaching Business</title>
      <itunes:episode>58</itunes:episode>
      <podcast:episode>58</podcast:episode>
      <itunes:title>Episode #58 - Why Chasing Virality is Killing Your Coaching Business</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d8eafe41-ef9d-4a88-ada8-8ccfd704913b</guid>
      <link>https://share.transistor.fm/s/2bf818df</link>
      <description>
        <![CDATA[<p>Today's episode touches on the topic of chasing virality in your marketing Vs creating niche specific content. I breakdown why people may think focusing on virality is a good thing, the risks associated, the impact it can have on your fitness business long term, the type of strategy you should be focusing on but when mastered, how you can create content to generate more followers. All of your answers around content creation for more views and engagement are answered in this episode!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Today's episode touches on the topic of chasing virality in your marketing Vs creating niche specific content. I breakdown why people may think focusing on virality is a good thing, the risks associated, the impact it can have on your fitness business long term, the type of strategy you should be focusing on but when mastered, how you can create content to generate more followers. All of your answers around content creation for more views and engagement are answered in this episode!</p>]]>
      </content:encoded>
      <pubDate>Mon, 31 Mar 2025 07:46:56 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/2bf818df/74390dd5.mp3" length="30589726" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>1909</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Today's episode touches on the topic of chasing virality in your marketing Vs creating niche specific content. I breakdown why people may think focusing on virality is a good thing, the risks associated, the impact it can have on your fitness business long term, the type of strategy you should be focusing on but when mastered, how you can create content to generate more followers. All of your answers around content creation for more views and engagement are answered in this episode!</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #57 - Why Do You Think People Don't Want To Work With You?</title>
      <itunes:episode>57</itunes:episode>
      <podcast:episode>57</podcast:episode>
      <itunes:title>Episode #57 - Why Do You Think People Don't Want To Work With You?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">47c56cfb-ac3b-481a-9eb2-d13c9fd4b547</guid>
      <link>https://share.transistor.fm/s/bedfba6b</link>
      <description>
        <![CDATA[<p>In todays episodes we discuss the importance of positioning yourself as an inspirational and desirable figure to work with. When coaches ask why they're not getting new leads or clients it usually comes down to their positioning. The level of value, the strength of their reputation and the trust they have in the market. We discuss this topic at length to shed light on how you should be aiming to stand out in a crowded market during a trust recession.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In todays episodes we discuss the importance of positioning yourself as an inspirational and desirable figure to work with. When coaches ask why they're not getting new leads or clients it usually comes down to their positioning. The level of value, the strength of their reputation and the trust they have in the market. We discuss this topic at length to shed light on how you should be aiming to stand out in a crowded market during a trust recession.</p>]]>
      </content:encoded>
      <pubDate>Thu, 27 Mar 2025 07:38:35 +0000</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/bedfba6b/e58794e9.mp3" length="59468614" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>3714</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In todays episodes we discuss the importance of positioning yourself as an inspirational and desirable figure to work with. When coaches ask why they're not getting new leads or clients it usually comes down to their positioning. The level of value, the strength of their reputation and the trust they have in the market. We discuss this topic at length to shed light on how you should be aiming to stand out in a crowded market during a trust recession.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #56 - High Ticket Vs Low Ticket: What They're Not Telling You</title>
      <itunes:episode>56</itunes:episode>
      <podcast:episode>56</podcast:episode>
      <itunes:title>Episode #56 - High Ticket Vs Low Ticket: What They're Not Telling You</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c4766518-b644-4cfa-a2b6-b6fd47739b47</guid>
      <link>https://share.transistor.fm/s/3730e0fb</link>
      <description>
        <![CDATA[<p>This episode touches on the age old argument of high ticket Vs low ticket. It's less about what brings in more cash or what's easier to sell. It's about understanding WHY you should be implementing one or the other, even both into your business and the pros and cons of each. The landscape has shifted and changed in the industry and understanding what approach you should take is key to running a business that meets the needs of your buyers and your business goals.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This episode touches on the age old argument of high ticket Vs low ticket. It's less about what brings in more cash or what's easier to sell. It's about understanding WHY you should be implementing one or the other, even both into your business and the pros and cons of each. The landscape has shifted and changed in the industry and understanding what approach you should take is key to running a business that meets the needs of your buyers and your business goals.</p>]]>
      </content:encoded>
      <pubDate>Mon, 24 Mar 2025 04:42:44 +0000</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/3730e0fb/5cfe2d94.mp3" length="41921019" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>2617</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>This episode touches on the age old argument of high ticket Vs low ticket. It's less about what brings in more cash or what's easier to sell. It's about understanding WHY you should be implementing one or the other, even both into your business and the pros and cons of each. The landscape has shifted and changed in the industry and understanding what approach you should take is key to running a business that meets the needs of your buyers and your business goals.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #55 - Why You're Bored of Your Business &amp; How To Fix It</title>
      <itunes:episode>55</itunes:episode>
      <podcast:episode>55</podcast:episode>
      <itunes:title>Episode #55 - Why You're Bored of Your Business &amp; How To Fix It</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">896d1102-81bc-4d39-82dd-030aad614b59</guid>
      <link>https://share.transistor.fm/s/a5d8be29</link>
      <description>
        <![CDATA[<p>The Coaching Queen has made her return! In today's episode we welcome back Jen to the podcast, our first instalment of what will be a weekly appearance from Jen moving forward. We discuss why many coaches are bored, unfulfilled and fed up of the businesses they're running but most importantly, how to fix it. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The Coaching Queen has made her return! In today's episode we welcome back Jen to the podcast, our first instalment of what will be a weekly appearance from Jen moving forward. We discuss why many coaches are bored, unfulfilled and fed up of the businesses they're running but most importantly, how to fix it. </p>]]>
      </content:encoded>
      <pubDate>Thu, 20 Mar 2025 06:11:25 +0000</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/a5d8be29/c11b59f7.mp3" length="54752649" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:image href="https://img.transistorcdn.com/5yaGhEabotwmibVDj-qCXTnu88OXpYacIWbX4O3rrQ0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mZWM5/MjhjM2IxMWU5NWJm/MTAxZmUwNTVhODk4/ODQyZC5qcGc.jpg"/>
      <itunes:duration>3420</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>The Coaching Queen has made her return! In today's episode we welcome back Jen to the podcast, our first instalment of what will be a weekly appearance from Jen moving forward. We discuss why many coaches are bored, unfulfilled and fed up of the businesses they're running but most importantly, how to fix it. </p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #54 - Exposing the Biggest Lies in Fitness Business Coaching</title>
      <itunes:episode>54</itunes:episode>
      <podcast:episode>54</podcast:episode>
      <itunes:title>Episode #54 - Exposing the Biggest Lies in Fitness Business Coaching</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">726b4cd4-81c7-48c1-9172-8198f46083bb</guid>
      <link>https://share.transistor.fm/s/af4a243a</link>
      <description>
        <![CDATA[<p>In today's episode I expose some of the biggest lies in the fitness business coaching space that have stung many coaches. Leaving them feel disgruntled, hopeless, burnt-out, frustrated and many, who now find themselves in debt after not receiving what they paid for. I've included basic principles to always standby in your pursuit of business growth and throughout the entire podcast, re-directed you to what you should be focusing on instead of these lies that have been pedalled.  </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In today's episode I expose some of the biggest lies in the fitness business coaching space that have stung many coaches. Leaving them feel disgruntled, hopeless, burnt-out, frustrated and many, who now find themselves in debt after not receiving what they paid for. I've included basic principles to always standby in your pursuit of business growth and throughout the entire podcast, re-directed you to what you should be focusing on instead of these lies that have been pedalled.  </p>]]>
      </content:encoded>
      <pubDate>Mon, 17 Mar 2025 04:58:08 +0000</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/af4a243a/9fa19242.mp3" length="47917478" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>2992</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In today's episode I expose some of the biggest lies in the fitness business coaching space that have stung many coaches. Leaving them feel disgruntled, hopeless, burnt-out, frustrated and many, who now find themselves in debt after not receiving what they paid for. I've included basic principles to always standby in your pursuit of business growth and throughout the entire podcast, re-directed you to what you should be focusing on instead of these lies that have been pedalled.  </p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #53 - Breaking the Month-to-Month Trap: Why Short Term Thinking is Killing Your Business</title>
      <itunes:episode>53</itunes:episode>
      <podcast:episode>53</podcast:episode>
      <itunes:title>Episode #53 - Breaking the Month-to-Month Trap: Why Short Term Thinking is Killing Your Business</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3c13e74a-b521-4304-9300-67847bc5613d</guid>
      <link>https://share.transistor.fm/s/1f6db24b</link>
      <description>
        <![CDATA[<p>In today's episode I discuss the need for long term thinking in your business. The impact that focusing on month to month has on your ability to grow, scale and most importantly, think. I offer direct and straight talking perspectives and I also share a never before insight into what my goals are in business right now. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In today's episode I discuss the need for long term thinking in your business. The impact that focusing on month to month has on your ability to grow, scale and most importantly, think. I offer direct and straight talking perspectives and I also share a never before insight into what my goals are in business right now. </p>]]>
      </content:encoded>
      <pubDate>Mon, 10 Mar 2025 08:00:16 +0000</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/1f6db24b/fcaa4934.mp3" length="43684833" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>2728</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In today's episode I discuss the need for long term thinking in your business. The impact that focusing on month to month has on your ability to grow, scale and most importantly, think. I offer direct and straight talking perspectives and I also share a never before insight into what my goals are in business right now. </p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #52 - How To Find Your USP As A Health &amp; Fitness Coach</title>
      <itunes:episode>52</itunes:episode>
      <podcast:episode>52</podcast:episode>
      <itunes:title>Episode #52 - How To Find Your USP As A Health &amp; Fitness Coach</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">da35ddfc-e41f-4e16-a329-fda8ca29b1db</guid>
      <link>https://share.transistor.fm/s/9e42e701</link>
      <description>
        <![CDATA[<p>In today's episode we discuss your USP. Your Unique Selling Point is something that should be a differentiating factor and speaks to the subconscious question in the mind your audience "Why Should I Work With YOU?" this episode is very practical and will give you key steps to identifying your USP so that you can showcase why you're different and why people should invest in you over other coaches.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In today's episode we discuss your USP. Your Unique Selling Point is something that should be a differentiating factor and speaks to the subconscious question in the mind your audience "Why Should I Work With YOU?" this episode is very practical and will give you key steps to identifying your USP so that you can showcase why you're different and why people should invest in you over other coaches.</p>]]>
      </content:encoded>
      <pubDate>Mon, 03 Mar 2025 05:06:55 +0000</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/9e42e701/7c0d057d.mp3" length="28691767" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>1791</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In today's episode we discuss your USP. Your Unique Selling Point is something that should be a differentiating factor and speaks to the subconscious question in the mind your audience "Why Should I Work With YOU?" this episode is very practical and will give you key steps to identifying your USP so that you can showcase why you're different and why people should invest in you over other coaches.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #51 - Marketing Through Awareness Levels To Make More Sales</title>
      <itunes:episode>51</itunes:episode>
      <podcast:episode>51</podcast:episode>
      <itunes:title>Episode #51 - Marketing Through Awareness Levels To Make More Sales</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">80623827-9828-49b2-a594-5ded7e478a5d</guid>
      <link>https://share.transistor.fm/s/68483099</link>
      <description>
        <![CDATA[<p>In today's episode I discuss the relevant topic of improving marketing to speak to people at each stage of the awareness process so that you know how to take people from not being aware of their real problems, to buying from you. I tie this in to how the brain functions, this is all science based and if utilised correctly, will help you develop more trust with more of your audience by delivering a message they actually need at each stage rather than hitting and hopin</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In today's episode I discuss the relevant topic of improving marketing to speak to people at each stage of the awareness process so that you know how to take people from not being aware of their real problems, to buying from you. I tie this in to how the brain functions, this is all science based and if utilised correctly, will help you develop more trust with more of your audience by delivering a message they actually need at each stage rather than hitting and hopin</p>]]>
      </content:encoded>
      <pubDate>Mon, 24 Feb 2025 09:01:49 +0000</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/68483099/551b8d46.mp3" length="32501052" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>2029</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In today's episode I discuss the relevant topic of improving marketing to speak to people at each stage of the awareness process so that you know how to take people from not being aware of their real problems, to buying from you. I tie this in to how the brain functions, this is all science based and if utilised correctly, will help you develop more trust with more of your audience by delivering a message they actually need at each stage rather than hitting and hopin</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #50 - How To Stand Out Locally From Other Coaches</title>
      <itunes:episode>50</itunes:episode>
      <podcast:episode>50</podcast:episode>
      <itunes:title>Episode #50 - How To Stand Out Locally From Other Coaches</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f07080b1-d7b9-41d6-ab65-11dafd7d3180</guid>
      <link>https://share.transistor.fm/s/b1a11a8e</link>
      <description>
        <![CDATA[<p>In today's episode I touch on the subject and importance of positioning yourself in your local areas as the go-to coach. How to really stand out from other coaches by going the extra mile and putting yourself in different rooms to create opportunities that catapults your status in your areas as an authority figure.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In today's episode I touch on the subject and importance of positioning yourself in your local areas as the go-to coach. How to really stand out from other coaches by going the extra mile and putting yourself in different rooms to create opportunities that catapults your status in your areas as an authority figure.</p>]]>
      </content:encoded>
      <pubDate>Mon, 17 Feb 2025 05:18:01 +0000</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/b1a11a8e/71587dc5.mp3" length="47475684" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>2965</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In today's episode I touch on the subject and importance of positioning yourself in your local areas as the go-to coach. How to really stand out from other coaches by going the extra mile and putting yourself in different rooms to create opportunities that catapults your status in your areas as an authority figure.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #49 - The Fitness Industry Sunk-Cost Fallacy</title>
      <itunes:episode>49</itunes:episode>
      <podcast:episode>49</podcast:episode>
      <itunes:title>Episode #49 - The Fitness Industry Sunk-Cost Fallacy</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">dd7233de-eeeb-4122-92b5-ae880d828cb0</guid>
      <link>https://share.transistor.fm/s/e4f6dfe5</link>
      <description>
        <![CDATA[<p>The fitness industry sunk-cost fallacy is keeping many coaches and equally their clients stuck. It's a problem I've seen first hand impact the business of so many fitness entrepreneurs. In this episode, I reveal why you should be demanding more from the investments you're making. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The fitness industry sunk-cost fallacy is keeping many coaches and equally their clients stuck. It's a problem I've seen first hand impact the business of so many fitness entrepreneurs. In this episode, I reveal why you should be demanding more from the investments you're making. </p>]]>
      </content:encoded>
      <pubDate>Mon, 10 Feb 2025 05:50:48 +0000</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/e4f6dfe5/983b7f36.mp3" length="33993988" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>2122</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>The fitness industry sunk-cost fallacy is keeping many coaches and equally their clients stuck. It's a problem I've seen first hand impact the business of so many fitness entrepreneurs. In this episode, I reveal why you should be demanding more from the investments you're making. </p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #48 - Your Real Problems In Business</title>
      <itunes:episode>48</itunes:episode>
      <podcast:episode>48</podcast:episode>
      <itunes:title>Episode #48 - Your Real Problems In Business</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">275ec73c-0429-49c7-a1fc-c5524cd228d0</guid>
      <link>https://share.transistor.fm/s/3c18ca3a</link>
      <description>
        <![CDATA[<p>Just like your clients, you could have access to all of the best information in the world. You could be told exactly what to do to build the business of your dreams but why doesn't it come to fruition? In today's episode, you'll learn about the real, unhidden challenges that stop you from building your business and why you've been lied to and let down by others praying on your vulnerabilities. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Just like your clients, you could have access to all of the best information in the world. You could be told exactly what to do to build the business of your dreams but why doesn't it come to fruition? In today's episode, you'll learn about the real, unhidden challenges that stop you from building your business and why you've been lied to and let down by others praying on your vulnerabilities. </p>]]>
      </content:encoded>
      <pubDate>Mon, 03 Feb 2025 07:29:23 +0000</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/3c18ca3a/2d3780ba.mp3" length="33595247" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>2097</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Just like your clients, you could have access to all of the best information in the world. You could be told exactly what to do to build the business of your dreams but why doesn't it come to fruition? In today's episode, you'll learn about the real, unhidden challenges that stop you from building your business and why you've been lied to and let down by others praying on your vulnerabilities. </p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #47 - How To Build A Predictable &amp; Profitable Business</title>
      <itunes:episode>47</itunes:episode>
      <podcast:episode>47</podcast:episode>
      <itunes:title>Episode #47 - How To Build A Predictable &amp; Profitable Business</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">292aabf7-020b-40c1-809b-6736e94abb4b</guid>
      <link>https://share.transistor.fm/s/fd08128f</link>
      <description>
        <![CDATA[<p>Predictability in business performance is incredibly important. As is profit. Most fitness coaches don't know how to create predictability in their business through marketing periods/launches and get stuck doing the same thing over and over without the results they want to show for it. In today's episode, we make sense of how to build predictability in your business through acquiring new clients and the fluctuations to expect in profit throughout.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Predictability in business performance is incredibly important. As is profit. Most fitness coaches don't know how to create predictability in their business through marketing periods/launches and get stuck doing the same thing over and over without the results they want to show for it. In today's episode, we make sense of how to build predictability in your business through acquiring new clients and the fluctuations to expect in profit throughout.</p>]]>
      </content:encoded>
      <pubDate>Mon, 27 Jan 2025 06:33:05 +0000</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/fd08128f/3de6335d.mp3" length="30491500" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>1903</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Predictability in business performance is incredibly important. As is profit. Most fitness coaches don't know how to create predictability in their business through marketing periods/launches and get stuck doing the same thing over and over without the results they want to show for it. In today's episode, we make sense of how to build predictability in your business through acquiring new clients and the fluctuations to expect in profit throughout.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #46 - How To Build More Trust With Your Audience To Make More Sales</title>
      <itunes:episode>46</itunes:episode>
      <podcast:episode>46</podcast:episode>
      <itunes:title>Episode #46 - How To Build More Trust With Your Audience To Make More Sales</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e9e26ff0-3e0a-4669-89a5-9d3846876870</guid>
      <link>https://share.transistor.fm/s/8dfd18ee</link>
      <description>
        <![CDATA[<p>In this episode I talk you through the process of building more trust with your audience. Coaches forget about the nurture process and how they position themselves on social media to bring more clients through the door. Always selling in public leads to your prospects being burnt out. Instead you want to go through very thoughtful and thorough processes of aligning all forms of content targeted towards a particular launch. When you do that, you generate more targeted leads, so you know who is actually interested in your work and can re-target them with more of your best stuff, alongside follow up processes. The more targeted leads you generate during each "pull" the more clients you sell to in a push. Those targeted leads build up over time to a point that you don't even need to sell in public and can use your platform to continue to attract prospects that you sell to in private. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode I talk you through the process of building more trust with your audience. Coaches forget about the nurture process and how they position themselves on social media to bring more clients through the door. Always selling in public leads to your prospects being burnt out. Instead you want to go through very thoughtful and thorough processes of aligning all forms of content targeted towards a particular launch. When you do that, you generate more targeted leads, so you know who is actually interested in your work and can re-target them with more of your best stuff, alongside follow up processes. The more targeted leads you generate during each "pull" the more clients you sell to in a push. Those targeted leads build up over time to a point that you don't even need to sell in public and can use your platform to continue to attract prospects that you sell to in private. </p>]]>
      </content:encoded>
      <pubDate>Mon, 20 Jan 2025 04:48:58 +0000</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/8dfd18ee/64fd8971.mp3" length="37751046" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>2357</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode I talk you through the process of building more trust with your audience. Coaches forget about the nurture process and how they position themselves on social media to bring more clients through the door. Always selling in public leads to your prospects being burnt out. Instead you want to go through very thoughtful and thorough processes of aligning all forms of content targeted towards a particular launch. When you do that, you generate more targeted leads, so you know who is actually interested in your work and can re-target them with more of your best stuff, alongside follow up processes. The more targeted leads you generate during each "pull" the more clients you sell to in a push. Those targeted leads build up over time to a point that you don't even need to sell in public and can use your platform to continue to attract prospects that you sell to in private. </p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #45 - Who's To Blame?</title>
      <itunes:episode>45</itunes:episode>
      <podcast:episode>45</podcast:episode>
      <itunes:title>Episode #45 - Who's To Blame?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">20fd70cf-d387-4bb0-90f8-cb2a58b51659</guid>
      <link>https://share.transistor.fm/s/8505a44b</link>
      <description>
        <![CDATA[<p>In today's episode I speak about unethical practice inside of the fitness industry. Although, I highlight the importance of responsibility. Many people are exploited in vulnerable states and the responsibility you should take is to stand up for yourself and engage in conflict - a skill I believe coaches are lacking. Especially with household names that hold authority. There's a reason for this that I speak about in today's episode. I'm not for a second invalidating anybody's experiences because anyone that knows me, knows that I love calling out BS, consistently. For your own growth and progress, I've spoke about a philosophical approach that you can take to put this behind you and know that you can move on from it and truly experience the success you want to see.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In today's episode I speak about unethical practice inside of the fitness industry. Although, I highlight the importance of responsibility. Many people are exploited in vulnerable states and the responsibility you should take is to stand up for yourself and engage in conflict - a skill I believe coaches are lacking. Especially with household names that hold authority. There's a reason for this that I speak about in today's episode. I'm not for a second invalidating anybody's experiences because anyone that knows me, knows that I love calling out BS, consistently. For your own growth and progress, I've spoke about a philosophical approach that you can take to put this behind you and know that you can move on from it and truly experience the success you want to see.</p>]]>
      </content:encoded>
      <pubDate>Mon, 13 Jan 2025 05:20:52 +0000</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/8505a44b/c1b0f8c1.mp3" length="38516298" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>2405</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In today's episode I speak about unethical practice inside of the fitness industry. Although, I highlight the importance of responsibility. Many people are exploited in vulnerable states and the responsibility you should take is to stand up for yourself and engage in conflict - a skill I believe coaches are lacking. Especially with household names that hold authority. There's a reason for this that I speak about in today's episode. I'm not for a second invalidating anybody's experiences because anyone that knows me, knows that I love calling out BS, consistently. For your own growth and progress, I've spoke about a philosophical approach that you can take to put this behind you and know that you can move on from it and truly experience the success you want to see.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #44 - Predications For Success &amp; Failure In 2025</title>
      <itunes:episode>44</itunes:episode>
      <podcast:episode>44</podcast:episode>
      <itunes:title>Episode #44 - Predications For Success &amp; Failure In 2025</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ece8ba8f-6340-4163-ae7e-59f16da13685</guid>
      <link>https://share.transistor.fm/s/bcd7edbe</link>
      <description>
        <![CDATA[<p>The first episode in a new venture in the business world. I didn't see the need to create a brand new podcast because there's already so much gold that will help coaches in the previous episodes on this platform. Moving forward, I will be providing coaches with all of the knowledge they need to build their businesses in a way that feels right for them. Today, we kick off with predications for success and failure in 2025. The landscape of the industry is forever changing and this is what I believe we'll see in 2025!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The first episode in a new venture in the business world. I didn't see the need to create a brand new podcast because there's already so much gold that will help coaches in the previous episodes on this platform. Moving forward, I will be providing coaches with all of the knowledge they need to build their businesses in a way that feels right for them. Today, we kick off with predications for success and failure in 2025. The landscape of the industry is forever changing and this is what I believe we'll see in 2025!</p>]]>
      </content:encoded>
      <pubDate>Mon, 06 Jan 2025 08:45:12 +0000</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/bcd7edbe/59ec0135.mp3" length="32756430" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>2045</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>The first episode in a new venture in the business world. I didn't see the need to create a brand new podcast because there's already so much gold that will help coaches in the previous episodes on this platform. Moving forward, I will be providing coaches with all of the knowledge they need to build their businesses in a way that feels right for them. Today, we kick off with predications for success and failure in 2025. The landscape of the industry is forever changing and this is what I believe we'll see in 2025!</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #43 - Why Have Monday Motivation When You Can Have Tuesday Vulnerability</title>
      <itunes:episode>43</itunes:episode>
      <podcast:episode>43</podcast:episode>
      <itunes:title>Episode #43 - Why Have Monday Motivation When You Can Have Tuesday Vulnerability</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">fd47bf1a-f60f-4161-a0f2-adb13067eb30</guid>
      <link>https://share.transistor.fm/s/81d120aa</link>
      <description>
        <![CDATA[<p>A solo podcast from Jen this week whilst Mark's on holiday. She explores the concept of uncertainty and how it's shown up in her life recently, all in the ethos of social media not being real and normalising vulnerability as something we all experience.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>A solo podcast from Jen this week whilst Mark's on holiday. She explores the concept of uncertainty and how it's shown up in her life recently, all in the ethos of social media not being real and normalising vulnerability as something we all experience.</p>]]>
      </content:encoded>
      <pubDate>Tue, 09 Apr 2024 21:02:20 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/81d120aa/1168e42a.mp3" length="42380066" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>2648</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>A solo podcast from Jen this week whilst Mark's on holiday. She explores the concept of uncertainty and how it's shown up in her life recently, all in the ethos of social media not being real and normalising vulnerability as something we all experience.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #42 - Going From "Thank Fuck This is Over" To "What's Next?"</title>
      <itunes:episode>42</itunes:episode>
      <podcast:episode>42</podcast:episode>
      <itunes:title>Episode #42 - Going From "Thank Fuck This is Over" To "What's Next?"</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">747eddf5-0302-4850-b896-09cf12bda00c</guid>
      <link>https://share.transistor.fm/s/3433c57f</link>
      <description>
        <![CDATA[]]>
      </description>
      <content:encoded>
        <![CDATA[]]>
      </content:encoded>
      <pubDate>Fri, 08 Mar 2024 08:15:22 +0000</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/3433c57f/6a690158.mp3" length="51052364" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>3189</itunes:duration>
      <itunes:summary>
        <![CDATA[]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #41 - Coach, You're Not A Coach</title>
      <itunes:episode>41</itunes:episode>
      <podcast:episode>41</podcast:episode>
      <itunes:title>Episode #41 - Coach, You're Not A Coach</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">06ccd69d-45f5-46ed-9313-c95e4103bb0b</guid>
      <link>https://share.transistor.fm/s/1b0d1b55</link>
      <description>
        <![CDATA[<p>In today's episode, Mark &amp; Jen discuss the lack of real coaching delivered inside of the fitness industry. What's perceived as coaching, is something that coaches have been taught incorrectly. This episode was developed for both coaches and general population clients to raise awareness around the true art of coaching. So that more coaches didn't feel as frustrated, doubting their abilities &amp; so clients would feel as if they're misunderstood. </p><p>This is exactly why Built to Coach was born. To transform how real coaching is delivered inside of the fitness industry for better success all round. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In today's episode, Mark &amp; Jen discuss the lack of real coaching delivered inside of the fitness industry. What's perceived as coaching, is something that coaches have been taught incorrectly. This episode was developed for both coaches and general population clients to raise awareness around the true art of coaching. So that more coaches didn't feel as frustrated, doubting their abilities &amp; so clients would feel as if they're misunderstood. </p><p>This is exactly why Built to Coach was born. To transform how real coaching is delivered inside of the fitness industry for better success all round. </p>]]>
      </content:encoded>
      <pubDate>Wed, 07 Feb 2024 13:56:26 +0000</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/1b0d1b55/540ea1ac.mp3" length="59942327" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>3744</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In today's episode, Mark &amp; Jen discuss the lack of real coaching delivered inside of the fitness industry. What's perceived as coaching, is something that coaches have been taught incorrectly. This episode was developed for both coaches and general population clients to raise awareness around the true art of coaching. So that more coaches didn't feel as frustrated, doubting their abilities &amp; so clients would feel as if they're misunderstood. </p><p>This is exactly why Built to Coach was born. To transform how real coaching is delivered inside of the fitness industry for better success all round. </p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #40 - Built For Breakdowns</title>
      <itunes:episode>40</itunes:episode>
      <podcast:episode>40</podcast:episode>
      <itunes:title>Episode #40 - Built For Breakdowns</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6cd24799-d284-4175-8c01-c35ef3496065</guid>
      <link>https://share.transistor.fm/s/b249d597</link>
      <description>
        <![CDATA[<p>In today's episode Mark &amp; Jen discuss their approach to overcoming challenges and managing expectations.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In today's episode Mark &amp; Jen discuss their approach to overcoming challenges and managing expectations.</p>]]>
      </content:encoded>
      <pubDate>Wed, 24 Jan 2024 09:39:50 +0000</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/b249d597/715b6687.mp3" length="63224555" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>3949</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In today's episode Mark &amp; Jen discuss their approach to overcoming challenges and managing expectations.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #39 - A Podcast About January But Not About January</title>
      <itunes:episode>39</itunes:episode>
      <podcast:episode>39</podcast:episode>
      <itunes:title>Episode #39 - A Podcast About January But Not About January</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">01e5d94d-b2c2-44d2-b1db-964845471ed2</guid>
      <link>https://share.transistor.fm/s/d6d4b29c</link>
      <description>
        <![CDATA[]]>
      </description>
      <content:encoded>
        <![CDATA[]]>
      </content:encoded>
      <pubDate>Thu, 11 Jan 2024 13:32:24 +0000</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/d6d4b29c/901f085d.mp3" length="44438987" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>2775</itunes:duration>
      <itunes:summary>
        <![CDATA[]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #38 - What Coaches Need To Stop Doing In 2024</title>
      <itunes:episode>38</itunes:episode>
      <podcast:episode>38</podcast:episode>
      <itunes:title>Episode #38 - What Coaches Need To Stop Doing In 2024</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4f51fad4-8693-4972-948c-894c6c362c2a</guid>
      <link>https://share.transistor.fm/s/892baa2c</link>
      <description>
        <![CDATA[<p>In today's episode Mark &amp; Jen speak about their biggest frustrations that they see coaches inside of the fitness industry make. Let's boycott these in 2024!</p><p>This podcast is sponsored by Built To Coach. Where health and fitness coaches go to master their craft and create coaching excellence. To join the waiting list &amp; find out more about the first available cohort in January 2024, click on this link... https://built-to-coach.ck.page/</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In today's episode Mark &amp; Jen speak about their biggest frustrations that they see coaches inside of the fitness industry make. Let's boycott these in 2024!</p><p>This podcast is sponsored by Built To Coach. Where health and fitness coaches go to master their craft and create coaching excellence. To join the waiting list &amp; find out more about the first available cohort in January 2024, click on this link... https://built-to-coach.ck.page/</p>]]>
      </content:encoded>
      <pubDate>Tue, 02 Jan 2024 14:15:58 +0000</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/892baa2c/e583267b.mp3" length="101447595" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>3169</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In today's episode Mark &amp; Jen speak about their biggest frustrations that they see coaches inside of the fitness industry make. Let's boycott these in 2024!</p><p>This podcast is sponsored by Built To Coach. Where health and fitness coaches go to master their craft and create coaching excellence. To join the waiting list &amp; find out more about the first available cohort in January 2024, click on this link... https://built-to-coach.ck.page/</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #37 - 12 Lessons From 12 Months of 2023</title>
      <itunes:episode>37</itunes:episode>
      <podcast:episode>37</podcast:episode>
      <itunes:title>Episode #37 - 12 Lessons From 12 Months of 2023</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f05ced3a-a340-4bb0-9351-89478d15098d</guid>
      <link>https://share.transistor.fm/s/82915471</link>
      <description>
        <![CDATA[<p>In today's episode Mark &amp; Jen discuss the biggest lessons they've taken away from each month in 2023. Without the reflection and your ability to analyse the lessons from your experience, you're always setting yourself up for future failure.</p><p>This podcast is sponsored by Built To Coach. Where health and fitness coaches go to master their craft and create coaching excellence. To join the waiting list &amp; find out more about the first available cohort in January 2024, click on this link... https://built-to-coach.ck.page/</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In today's episode Mark &amp; Jen discuss the biggest lessons they've taken away from each month in 2023. Without the reflection and your ability to analyse the lessons from your experience, you're always setting yourself up for future failure.</p><p>This podcast is sponsored by Built To Coach. Where health and fitness coaches go to master their craft and create coaching excellence. To join the waiting list &amp; find out more about the first available cohort in January 2024, click on this link... https://built-to-coach.ck.page/</p>]]>
      </content:encoded>
      <pubDate>Thu, 14 Dec 2023 15:08:21 +0000</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/82915471/5e87e16b.mp3" length="65001733" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>4061</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In today's episode Mark &amp; Jen discuss the biggest lessons they've taken away from each month in 2023. Without the reflection and your ability to analyse the lessons from your experience, you're always setting yourself up for future failure.</p><p>This podcast is sponsored by Built To Coach. Where health and fitness coaches go to master their craft and create coaching excellence. To join the waiting list &amp; find out more about the first available cohort in January 2024, click on this link... https://built-to-coach.ck.page/</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #36 - The Built For Life Coaches Biggest Challenges of 2023</title>
      <itunes:episode>36</itunes:episode>
      <podcast:episode>36</podcast:episode>
      <itunes:title>Episode #36 - The Built For Life Coaches Biggest Challenges of 2023</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">26285e6a-26c5-480f-adf9-caed4d903d89</guid>
      <link>https://share.transistor.fm/s/3c47982d</link>
      <description>
        <![CDATA[<p>In today's episode Mark &amp; Jen are joined by the third full time member of the Built For Life team, Mr Ruaridh McCall, our Head of High Performance. The team discuss the challenges they've faced this year as they bring 2023 to a close. Some of these points are highly relatable to people at all levels and are served as a reminder of how you can create an approach to adversity and struggle.</p><p>This podcast is sponsored by Built To Coach. Where health and fitness coaches go to master their craft and create coaching excellence. To join the waiting list &amp; find out more about the first available cohort in January 2024, click on this link... https://built-to-coach.ck.page/</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In today's episode Mark &amp; Jen are joined by the third full time member of the Built For Life team, Mr Ruaridh McCall, our Head of High Performance. The team discuss the challenges they've faced this year as they bring 2023 to a close. Some of these points are highly relatable to people at all levels and are served as a reminder of how you can create an approach to adversity and struggle.</p><p>This podcast is sponsored by Built To Coach. Where health and fitness coaches go to master their craft and create coaching excellence. To join the waiting list &amp; find out more about the first available cohort in January 2024, click on this link... https://built-to-coach.ck.page/</p>]]>
      </content:encoded>
      <pubDate>Fri, 08 Dec 2023 10:26:52 +0000</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/3c47982d/d1e60852.mp3" length="51708815" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:image href="https://img.transistorcdn.com/GfB9zSYTK6i7lYGEBBqGl7TzDRxZcFhLi5ldiUS6Iwc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE2MzY1OTAv/MTcwMjAzMTIxMi1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>3228</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In today's episode Mark &amp; Jen are joined by the third full time member of the Built For Life team, Mr Ruaridh McCall, our Head of High Performance. The team discuss the challenges they've faced this year as they bring 2023 to a close. Some of these points are highly relatable to people at all levels and are served as a reminder of how you can create an approach to adversity and struggle.</p><p>This podcast is sponsored by Built To Coach. Where health and fitness coaches go to master their craft and create coaching excellence. To join the waiting list &amp; find out more about the first available cohort in January 2024, click on this link... https://built-to-coach.ck.page/</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #35 - The C Word</title>
      <itunes:episode>35</itunes:episode>
      <podcast:episode>35</podcast:episode>
      <itunes:title>Episode #35 - The C Word</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">cb756bd7-46ab-4af0-9c0a-c7abc245b0d8</guid>
      <link>https://share.transistor.fm/s/f9b0edf2</link>
      <description>
        <![CDATA[<p>In today's episode Mark &amp; Jen are joined by the third full time member of the Built For Life team, Mr Ruaridh McCall, our Head of High Performance. The team discuss the "C" word. Find out which C word we mean!</p><p>This podcast is sponsored by Built To Coach. Where health and fitness coaches go to master their craft and create coaching excellence. To join the waiting list &amp; find out more about the first available cohort in January 2024, click on this link... https://built-to-coach.ck.page/</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In today's episode Mark &amp; Jen are joined by the third full time member of the Built For Life team, Mr Ruaridh McCall, our Head of High Performance. The team discuss the "C" word. Find out which C word we mean!</p><p>This podcast is sponsored by Built To Coach. Where health and fitness coaches go to master their craft and create coaching excellence. To join the waiting list &amp; find out more about the first available cohort in January 2024, click on this link... https://built-to-coach.ck.page/</p>]]>
      </content:encoded>
      <pubDate>Thu, 30 Nov 2023 14:28:20 +0000</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/f9b0edf2/7f23931d.mp3" length="52208692" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:image href="https://img.transistorcdn.com/0uz0SNVlWUTvd-i-1XfOsTRm40SI0gCg_4FqtN9_Pe4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzE2MTk2MTMv/MTcwMTM1NDUwMC1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>3259</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In today's episode Mark &amp; Jen are joined by the third full time member of the Built For Life team, Mr Ruaridh McCall, our Head of High Performance. The team discuss the "C" word. Find out which C word we mean!</p><p>This podcast is sponsored by Built To Coach. Where health and fitness coaches go to master their craft and create coaching excellence. To join the waiting list &amp; find out more about the first available cohort in January 2024, click on this link... https://built-to-coach.ck.page/</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #34 - You'll Never Stop Wanting This</title>
      <itunes:episode>34</itunes:episode>
      <podcast:episode>34</podcast:episode>
      <itunes:title>Episode #34 - You'll Never Stop Wanting This</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3e6a70b9-a76a-46bf-983b-b9a3519bef63</guid>
      <link>https://share.transistor.fm/s/2cfd289b</link>
      <description>
        <![CDATA[<p>In today's episode Mark &amp; Jen discuss objective choice. Whereby your ability to reflect and use your self awareness from past experiences, enable you to create new behaviours for similar situations and journeys. They discuss how success and stress are synonymous, you can't have one without the other &amp; why most people get trapped in the same cycle of behaviours.</p><p>This podcast is sponsored by Built To Coach. Where health and fitness coaches go to master their craft and create coaching excellence. To join the waiting list &amp; find out more about the first available cohort in January 2024, click on this link... https://built-to-coach.ck.page/</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In today's episode Mark &amp; Jen discuss objective choice. Whereby your ability to reflect and use your self awareness from past experiences, enable you to create new behaviours for similar situations and journeys. They discuss how success and stress are synonymous, you can't have one without the other &amp; why most people get trapped in the same cycle of behaviours.</p><p>This podcast is sponsored by Built To Coach. Where health and fitness coaches go to master their craft and create coaching excellence. To join the waiting list &amp; find out more about the first available cohort in January 2024, click on this link... https://built-to-coach.ck.page/</p>]]>
      </content:encoded>
      <pubDate>Wed, 15 Nov 2023 13:53:55 +0000</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/2cfd289b/e96e0a92.mp3" length="55400787" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>3460</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In today's episode Mark &amp; Jen discuss objective choice. Whereby your ability to reflect and use your self awareness from past experiences, enable you to create new behaviours for similar situations and journeys. They discuss how success and stress are synonymous, you can't have one without the other &amp; why most people get trapped in the same cycle of behaviours.</p><p>This podcast is sponsored by Built To Coach. Where health and fitness coaches go to master their craft and create coaching excellence. To join the waiting list &amp; find out more about the first available cohort in January 2024, click on this link... https://built-to-coach.ck.page/</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #33 - Behind The Curtains of The Coaching Process</title>
      <itunes:episode>33</itunes:episode>
      <podcast:episode>33</podcast:episode>
      <itunes:title>Episode #33 - Behind The Curtains of The Coaching Process</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">fd0d3312-114b-4d9d-830c-8393ddbe152e</guid>
      <link>https://share.transistor.fm/s/073c7660</link>
      <description>
        <![CDATA[<p>In today's episode Mark &amp; Jen discuss the theory behind real coaching. Coaching can very often be misconstrued for teaching &amp; mentoring and as a result, people aren't achieving long term transformative change because they're being told what to do, instead of coming to the conclusion themselves with the help of a designed coaching process that also takes intuition into account. From both a coaching &amp; client angle, this isn't an episode to be missed! To check out the best coaching course coming to the industry, created for coaches, by coaches... Click this link https://built-to-coach.ck.page/waitinglist &amp; if you're bold enough, sign up to the waiting list. That's where all the best information will be heading!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In today's episode Mark &amp; Jen discuss the theory behind real coaching. Coaching can very often be misconstrued for teaching &amp; mentoring and as a result, people aren't achieving long term transformative change because they're being told what to do, instead of coming to the conclusion themselves with the help of a designed coaching process that also takes intuition into account. From both a coaching &amp; client angle, this isn't an episode to be missed! To check out the best coaching course coming to the industry, created for coaches, by coaches... Click this link https://built-to-coach.ck.page/waitinglist &amp; if you're bold enough, sign up to the waiting list. That's where all the best information will be heading!</p>]]>
      </content:encoded>
      <pubDate>Wed, 01 Nov 2023 12:08:28 +0000</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/073c7660/15c612ed.mp3" length="51346178" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>3207</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In today's episode Mark &amp; Jen discuss the theory behind real coaching. Coaching can very often be misconstrued for teaching &amp; mentoring and as a result, people aren't achieving long term transformative change because they're being told what to do, instead of coming to the conclusion themselves with the help of a designed coaching process that also takes intuition into account. From both a coaching &amp; client angle, this isn't an episode to be missed! To check out the best coaching course coming to the industry, created for coaches, by coaches... Click this link https://built-to-coach.ck.page/waitinglist &amp; if you're bold enough, sign up to the waiting list. That's where all the best information will be heading!</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #32 - Here’s Why You’re Not Making Progress</title>
      <itunes:episode>32</itunes:episode>
      <podcast:episode>32</podcast:episode>
      <itunes:title>Episode #32 - Here’s Why You’re Not Making Progress</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">7c8be7f6-7680-4807-a78d-1d044c172f79</guid>
      <link>https://share.transistor.fm/s/826e8596</link>
      <description>
        <![CDATA[<p>In today's episode Mark &amp; Jen discuss mental and physical performance. Both go hand in hand, which many people don't take into consideration. To perform optimally &amp; get the best from your training for the RIGHT reasons, you need to develop instinct to push and pull. Intuition that allows you to understand the physical, psychological, behavioural &amp; environmental forces at play.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In today's episode Mark &amp; Jen discuss mental and physical performance. Both go hand in hand, which many people don't take into consideration. To perform optimally &amp; get the best from your training for the RIGHT reasons, you need to develop instinct to push and pull. Intuition that allows you to understand the physical, psychological, behavioural &amp; environmental forces at play.</p>]]>
      </content:encoded>
      <pubDate>Wed, 25 Oct 2023 15:45:50 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/826e8596/56c6c982.mp3" length="56133530" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>3506</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In today's episode Mark &amp; Jen discuss mental and physical performance. Both go hand in hand, which many people don't take into consideration. To perform optimally &amp; get the best from your training for the RIGHT reasons, you need to develop instinct to push and pull. Intuition that allows you to understand the physical, psychological, behavioural &amp; environmental forces at play.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #31 - Stop Living Your Life In Limbo</title>
      <itunes:episode>31</itunes:episode>
      <podcast:episode>31</podcast:episode>
      <itunes:title>Episode #31 - Stop Living Your Life In Limbo</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6c910fa6-8a14-4172-8fed-1c0c4c1f8488</guid>
      <link>https://share.transistor.fm/s/4bb2cfdb</link>
      <description>
        <![CDATA[<p>In today's episode Mark &amp; Jen discuss the 6 stages of inaction. We all know the term "I know what I need to do, I just don't know why I don't" &amp; today's episode brings awareness to where you could be holding yourself back with applying the information you have to overcome challenges that are holding you back from taking action.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In today's episode Mark &amp; Jen discuss the 6 stages of inaction. We all know the term "I know what I need to do, I just don't know why I don't" &amp; today's episode brings awareness to where you could be holding yourself back with applying the information you have to overcome challenges that are holding you back from taking action.</p>]]>
      </content:encoded>
      <pubDate>Tue, 17 Oct 2023 15:47:45 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/4bb2cfdb/5d27eb4d.mp3" length="49795537" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>3110</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In today's episode Mark &amp; Jen discuss the 6 stages of inaction. We all know the term "I know what I need to do, I just don't know why I don't" &amp; today's episode brings awareness to where you could be holding yourself back with applying the information you have to overcome challenges that are holding you back from taking action.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #30 - Fuck Life After the Goal, Life is the Goal</title>
      <itunes:episode>30</itunes:episode>
      <podcast:episode>30</podcast:episode>
      <itunes:title>Episode #30 - Fuck Life After the Goal, Life is the Goal</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b208d616-d43f-4fa2-9efc-ac1236477ce4</guid>
      <link>https://share.transistor.fm/s/acdf7b36</link>
      <description>
        <![CDATA[<p>We're back! Apologies to all our regular listeners that we haven't been as consistent with the weekly podcasts as usual, it's been a mad couple of months! This week, Mark and Jen discuss a concept that we see so many people struggle with, often referred to as "life after the goal". You achieve the big thing that all of your energy, focus and attention has been working towards, only to complete it and go what now? Listen to find out how you never have the big goal drop off ever again.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>We're back! Apologies to all our regular listeners that we haven't been as consistent with the weekly podcasts as usual, it's been a mad couple of months! This week, Mark and Jen discuss a concept that we see so many people struggle with, often referred to as "life after the goal". You achieve the big thing that all of your energy, focus and attention has been working towards, only to complete it and go what now? Listen to find out how you never have the big goal drop off ever again.</p>]]>
      </content:encoded>
      <pubDate>Mon, 09 Oct 2023 13:27:19 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/acdf7b36/16ae0374.mp3" length="52424512" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>3274</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>We're back! Apologies to all our regular listeners that we haven't been as consistent with the weekly podcasts as usual, it's been a mad couple of months! This week, Mark and Jen discuss a concept that we see so many people struggle with, often referred to as "life after the goal". You achieve the big thing that all of your energy, focus and attention has been working towards, only to complete it and go what now? Listen to find out how you never have the big goal drop off ever again.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #29 - 8 Life Lessons That Give You Power</title>
      <itunes:episode>29</itunes:episode>
      <podcast:episode>29</podcast:episode>
      <itunes:title>Episode #29 - 8 Life Lessons That Give You Power</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8345a3f8-b943-49f6-a472-adf81291a64c</guid>
      <link>https://share.transistor.fm/s/218fb3a2</link>
      <description>
        <![CDATA[<p>In today's episode, Mark takes a solo podcast with Jen being away on her long awaited honeymoon, to talk about some life lessons and the importance of being able to decipher the lessons from any experiences you've been through in life to approach similar situations differently again in the future. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In today's episode, Mark takes a solo podcast with Jen being away on her long awaited honeymoon, to talk about some life lessons and the importance of being able to decipher the lessons from any experiences you've been through in life to approach similar situations differently again in the future. </p>]]>
      </content:encoded>
      <pubDate>Mon, 11 Sep 2023 08:04:48 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/218fb3a2/47830bc2.mp3" length="57566656" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>3596</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In today's episode, Mark takes a solo podcast with Jen being away on her long awaited honeymoon, to talk about some life lessons and the importance of being able to decipher the lessons from any experiences you've been through in life to approach similar situations differently again in the future. </p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #28 - The Built For Life Coaching Panel LIVE!</title>
      <itunes:episode>28</itunes:episode>
      <podcast:episode>28</podcast:episode>
      <itunes:title>Episode #28 - The Built For Life Coaching Panel LIVE!</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c0f3f1a4-3e54-4860-8b60-a06af292cd12</guid>
      <link>https://share.transistor.fm/s/0ec20f8f</link>
      <description>
        <![CDATA[<p>From the recent Built For Life live event, The Built For Life coaches took to the panel to answer questions from their clients in the room. There was no structure or question off limits. These range between curiosity of where The Built For Life programme is headed to the impact that social media has on peoples mental well-being when it comes to idolising a specific body.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>From the recent Built For Life live event, The Built For Life coaches took to the panel to answer questions from their clients in the room. There was no structure or question off limits. These range between curiosity of where The Built For Life programme is headed to the impact that social media has on peoples mental well-being when it comes to idolising a specific body.</p>]]>
      </content:encoded>
      <pubDate>Mon, 04 Sep 2023 11:27:58 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/0ec20f8f/78964fb4.mp3" length="107878486" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>3370</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>From the recent Built For Life live event, The Built For Life coaches took to the panel to answer questions from their clients in the room. There was no structure or question off limits. These range between curiosity of where The Built For Life programme is headed to the impact that social media has on peoples mental well-being when it comes to idolising a specific body.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #27 - The Built For Life Client Success Panel LIVE!</title>
      <itunes:episode>27</itunes:episode>
      <podcast:episode>27</podcast:episode>
      <itunes:title>Episode #27 - The Built For Life Client Success Panel LIVE!</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">fdfefd07-c574-4d6c-b6d8-ca1fad5e92cb</guid>
      <link>https://share.transistor.fm/s/24d502c4</link>
      <description>
        <![CDATA[<p>Welcome to the first ever Built For Life LIVE podcast! Recorded at the most recent Built For Life quarterly event, five clients sat on a panel to discuss their Built For Life experience. Picking just five clients, was an incredibly difficult thing to do. Every client inside of the programme has what it takes to be on this panel &amp; it's something that will be ran again in the future. In this episode you'll hear from Josh, Steffi, Kev, Louise &amp; Lynn on what it means to them to be Built For Life.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Welcome to the first ever Built For Life LIVE podcast! Recorded at the most recent Built For Life quarterly event, five clients sat on a panel to discuss their Built For Life experience. Picking just five clients, was an incredibly difficult thing to do. Every client inside of the programme has what it takes to be on this panel &amp; it's something that will be ran again in the future. In this episode you'll hear from Josh, Steffi, Kev, Louise &amp; Lynn on what it means to them to be Built For Life.</p>]]>
      </content:encoded>
      <pubDate>Mon, 28 Aug 2023 06:06:32 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/24d502c4/a80277f5.mp3" length="101947527" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>3185</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Welcome to the first ever Built For Life LIVE podcast! Recorded at the most recent Built For Life quarterly event, five clients sat on a panel to discuss their Built For Life experience. Picking just five clients, was an incredibly difficult thing to do. Every client inside of the programme has what it takes to be on this panel &amp; it's something that will be ran again in the future. In this episode you'll hear from Josh, Steffi, Kev, Louise &amp; Lynn on what it means to them to be Built For Life.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #26 - What Does Fitness Mean To You?</title>
      <itunes:episode>26</itunes:episode>
      <podcast:episode>26</podcast:episode>
      <itunes:title>Episode #26 - What Does Fitness Mean To You?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a99acbfa-0067-45c7-aac6-a7b30e71bcec</guid>
      <link>https://share.transistor.fm/s/9f5a4800</link>
      <description>
        <![CDATA[<p>In today's episode Mark, Jen &amp; Ru explore what fitness means to them. Everyone will have a different perspective and perception of what health and fitness looks like at different stages of their lives &amp; the part it plays. The team wanted to offer some insight to provoke some questions in you, to discover how it's currently serving you or how you could use it to serve you moving forward.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In today's episode Mark, Jen &amp; Ru explore what fitness means to them. Everyone will have a different perspective and perception of what health and fitness looks like at different stages of their lives &amp; the part it plays. The team wanted to offer some insight to provoke some questions in you, to discover how it's currently serving you or how you could use it to serve you moving forward.</p>]]>
      </content:encoded>
      <pubDate>Mon, 21 Aug 2023 11:23:56 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/9f5a4800/7e08ca33.mp3" length="35619888" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>2224</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In today's episode Mark, Jen &amp; Ru explore what fitness means to them. Everyone will have a different perspective and perception of what health and fitness looks like at different stages of their lives &amp; the part it plays. The team wanted to offer some insight to provoke some questions in you, to discover how it's currently serving you or how you could use it to serve you moving forward.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #25 - Becoming Fluent In Your Own Bullshit</title>
      <itunes:episode>25</itunes:episode>
      <podcast:episode>25</podcast:episode>
      <itunes:title>Episode #25 - Becoming Fluent In Your Own Bullshit</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">95ab474f-6c80-416b-91b7-8bbebbe75dcb</guid>
      <link>https://share.transistor.fm/s/1ac75dad</link>
      <description>
        <![CDATA[<p>In today's episode Mark &amp; Jen are reunited with the 3rd musketeer, Mr Ruaridh McCall - The Built For Life programmes Head of High Performance. The team speak about becoming fluent in your own bullshit. Your own bullshit can often be like a foreign language at times. Difficult to understand but based on the tone, you know fine well what it's saying. Understanding how you can become better at reading yourself is one of life's greatest gifts and the team shed some light on how you can start to improve it for yourself.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In today's episode Mark &amp; Jen are reunited with the 3rd musketeer, Mr Ruaridh McCall - The Built For Life programmes Head of High Performance. The team speak about becoming fluent in your own bullshit. Your own bullshit can often be like a foreign language at times. Difficult to understand but based on the tone, you know fine well what it's saying. Understanding how you can become better at reading yourself is one of life's greatest gifts and the team shed some light on how you can start to improve it for yourself.</p>]]>
      </content:encoded>
      <pubDate>Tue, 15 Aug 2023 07:09:56 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/1ac75dad/b18a3699.mp3" length="56079414" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>3503</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In today's episode Mark &amp; Jen are reunited with the 3rd musketeer, Mr Ruaridh McCall - The Built For Life programmes Head of High Performance. The team speak about becoming fluent in your own bullshit. Your own bullshit can often be like a foreign language at times. Difficult to understand but based on the tone, you know fine well what it's saying. Understanding how you can become better at reading yourself is one of life's greatest gifts and the team shed some light on how you can start to improve it for yourself.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #24 - Know Your Strengths To Know Yourself</title>
      <itunes:episode>24</itunes:episode>
      <podcast:episode>24</podcast:episode>
      <itunes:title>Episode #24 - Know Your Strengths To Know Yourself</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">edc12fe8-f41f-405b-8992-22ed3133952c</guid>
      <link>https://share.transistor.fm/s/1bf64ffc</link>
      <description>
        <![CDATA[<p>In today's episode Mark &amp; Jen discuss character traits. They explore what temperament and behaviours are often associated with the shapes we are most drawn to which can very often give you an insight into the way you think &amp; approach situations. It can really open your eyes to how your mind works and what needs to change to achieve the outcomes you want or even better, what can be used to your strengths.</p><p>As a reminder, we still have some tickets left for our Built For Life event on August 12th at The Grand Central Hotel available. If you want to raise your standards in every area of your life and unlock potential you didn't know you had then you can get your discounted ticket below using the code BFLPODCAST - you won't want to miss this!</p><p>https://www.eventbrite.com/e/change-your-life-with-built-for-life-live-event-tickets-675304312377</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In today's episode Mark &amp; Jen discuss character traits. They explore what temperament and behaviours are often associated with the shapes we are most drawn to which can very often give you an insight into the way you think &amp; approach situations. It can really open your eyes to how your mind works and what needs to change to achieve the outcomes you want or even better, what can be used to your strengths.</p><p>As a reminder, we still have some tickets left for our Built For Life event on August 12th at The Grand Central Hotel available. If you want to raise your standards in every area of your life and unlock potential you didn't know you had then you can get your discounted ticket below using the code BFLPODCAST - you won't want to miss this!</p><p>https://www.eventbrite.com/e/change-your-life-with-built-for-life-live-event-tickets-675304312377</p>]]>
      </content:encoded>
      <pubDate>Mon, 31 Jul 2023 14:11:57 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/1bf64ffc/74b3b745.mp3" length="53385812" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>3335</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In today's episode Mark &amp; Jen discuss character traits. They explore what temperament and behaviours are often associated with the shapes we are most drawn to which can very often give you an insight into the way you think &amp; approach situations. It can really open your eyes to how your mind works and what needs to change to achieve the outcomes you want or even better, what can be used to your strengths.</p><p>As a reminder, we still have some tickets left for our Built For Life event on August 12th at The Grand Central Hotel available. If you want to raise your standards in every area of your life and unlock potential you didn't know you had then you can get your discounted ticket below using the code BFLPODCAST - you won't want to miss this!</p><p>https://www.eventbrite.com/e/change-your-life-with-built-for-life-live-event-tickets-675304312377</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #23 - Two Old Married Cunts</title>
      <itunes:episode>23</itunes:episode>
      <podcast:episode>23</podcast:episode>
      <itunes:title>Episode #23 - Two Old Married Cunts</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">863bb5dd-ba52-4206-ae1c-ce349794fe57</guid>
      <link>https://share.transistor.fm/s/70d4e84d</link>
      <description>
        <![CDATA[<p>In today's episode Mark &amp; Jen have a discussion about being two old married cunts. Neither are experts on marriage but the intention behind today's episode was to discuss the complexities within the dynamics of a partnership and how it can either aid and support your growth or limit you from growing as an individual. Being Built For Life is about creating the life for yourself that enables you to create the best environment for your growth and development &amp; your relationships play a big part in that.</p><p>In other very exciting news..</p><p>The Built For Life programme has decided to open it's doors to the public for the very first time in the past decade!</p><p>Far and away the most consistent thing we've been told by the hundreds (almost thousands) of people we've worked with is that we do something different from the average health and fitness coaching programme inside the Built for Life community. We create an environment of like minded individuals who share one common passion: becoming the best version of themselves they can possibly be. </p><p>We support you in this journey by giving you access to industry leading experts across multiple different disciplines including Strength and Conditioning, Nutrition, Personal Development, Leadership, Behaviour Change and Mental Resilience. For the first time in 10 years, we're opening our doors beyond our group of clients to invite more people along to gain an insight in to what life can be like when you're Built for Life. </p><p>We are more than just a calorie deficit and a training plan, we're a one stop shop in supporting you to let go of every belief that's ever held you back to create a life you never thought was possible. You'll hear talks from our team of experts based on exactly what you need to hear to create success, hear from our most successful clients on the exact process they've created to transform their lives and be a part of our first ever live podcast recording with an audience Q&amp;A. You'll get exclusive access to our coaches and clients to explore the support you need on your own journey, and will leave the room with no questions unanswered. </p><p>We'll even throw in lunch, refreshments and a goody bag to mark the occasion. Just bring yourself, an open mind, and the willingness to embrace the person you are destined to become.</p><p>If you've listened to this podcast and have started to grasp an understanding of what it really takes to make this journey not only sustainable but forever growing, then we want you to be a part of our day. Lean into the fear and see what being part of a growth minded community can really do for you.</p><p>As a thank you for your continuous support, we are offering a 25% discount to anyone who engages with the Built For Life podcast regularly.</p><p>By accessing this link below, you'll be able to purchase a ticket at the cost of £30 (instead of £40) if you use discount code BFLPODCAST.</p><p>https://www.eventbrite.com/e/the-built-for-life-live-event-tickets-675304312377?utm-campaign=social&amp;utm-content=attendeeshare&amp;utm-medium=discovery&amp;utm-term=listing&amp;utm-source=cp&amp;aff=ebdsshwebdesktop</p><p>We will in contact with anyone prior to the event who purchases a ticket to answer any additional questions you may have.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In today's episode Mark &amp; Jen have a discussion about being two old married cunts. Neither are experts on marriage but the intention behind today's episode was to discuss the complexities within the dynamics of a partnership and how it can either aid and support your growth or limit you from growing as an individual. Being Built For Life is about creating the life for yourself that enables you to create the best environment for your growth and development &amp; your relationships play a big part in that.</p><p>In other very exciting news..</p><p>The Built For Life programme has decided to open it's doors to the public for the very first time in the past decade!</p><p>Far and away the most consistent thing we've been told by the hundreds (almost thousands) of people we've worked with is that we do something different from the average health and fitness coaching programme inside the Built for Life community. We create an environment of like minded individuals who share one common passion: becoming the best version of themselves they can possibly be. </p><p>We support you in this journey by giving you access to industry leading experts across multiple different disciplines including Strength and Conditioning, Nutrition, Personal Development, Leadership, Behaviour Change and Mental Resilience. For the first time in 10 years, we're opening our doors beyond our group of clients to invite more people along to gain an insight in to what life can be like when you're Built for Life. </p><p>We are more than just a calorie deficit and a training plan, we're a one stop shop in supporting you to let go of every belief that's ever held you back to create a life you never thought was possible. You'll hear talks from our team of experts based on exactly what you need to hear to create success, hear from our most successful clients on the exact process they've created to transform their lives and be a part of our first ever live podcast recording with an audience Q&amp;A. You'll get exclusive access to our coaches and clients to explore the support you need on your own journey, and will leave the room with no questions unanswered. </p><p>We'll even throw in lunch, refreshments and a goody bag to mark the occasion. Just bring yourself, an open mind, and the willingness to embrace the person you are destined to become.</p><p>If you've listened to this podcast and have started to grasp an understanding of what it really takes to make this journey not only sustainable but forever growing, then we want you to be a part of our day. Lean into the fear and see what being part of a growth minded community can really do for you.</p><p>As a thank you for your continuous support, we are offering a 25% discount to anyone who engages with the Built For Life podcast regularly.</p><p>By accessing this link below, you'll be able to purchase a ticket at the cost of £30 (instead of £40) if you use discount code BFLPODCAST.</p><p>https://www.eventbrite.com/e/the-built-for-life-live-event-tickets-675304312377?utm-campaign=social&amp;utm-content=attendeeshare&amp;utm-medium=discovery&amp;utm-term=listing&amp;utm-source=cp&amp;aff=ebdsshwebdesktop</p><p>We will in contact with anyone prior to the event who purchases a ticket to answer any additional questions you may have.</p>]]>
      </content:encoded>
      <pubDate>Tue, 18 Jul 2023 08:23:14 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/70d4e84d/c1caafb5.mp3" length="70499136" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>4404</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In today's episode Mark &amp; Jen have a discussion about being two old married cunts. Neither are experts on marriage but the intention behind today's episode was to discuss the complexities within the dynamics of a partnership and how it can either aid and support your growth or limit you from growing as an individual. Being Built For Life is about creating the life for yourself that enables you to create the best environment for your growth and development &amp; your relationships play a big part in that.</p><p>In other very exciting news..</p><p>The Built For Life programme has decided to open it's doors to the public for the very first time in the past decade!</p><p>Far and away the most consistent thing we've been told by the hundreds (almost thousands) of people we've worked with is that we do something different from the average health and fitness coaching programme inside the Built for Life community. We create an environment of like minded individuals who share one common passion: becoming the best version of themselves they can possibly be. </p><p>We support you in this journey by giving you access to industry leading experts across multiple different disciplines including Strength and Conditioning, Nutrition, Personal Development, Leadership, Behaviour Change and Mental Resilience. For the first time in 10 years, we're opening our doors beyond our group of clients to invite more people along to gain an insight in to what life can be like when you're Built for Life. </p><p>We are more than just a calorie deficit and a training plan, we're a one stop shop in supporting you to let go of every belief that's ever held you back to create a life you never thought was possible. You'll hear talks from our team of experts based on exactly what you need to hear to create success, hear from our most successful clients on the exact process they've created to transform their lives and be a part of our first ever live podcast recording with an audience Q&amp;A. You'll get exclusive access to our coaches and clients to explore the support you need on your own journey, and will leave the room with no questions unanswered. </p><p>We'll even throw in lunch, refreshments and a goody bag to mark the occasion. Just bring yourself, an open mind, and the willingness to embrace the person you are destined to become.</p><p>If you've listened to this podcast and have started to grasp an understanding of what it really takes to make this journey not only sustainable but forever growing, then we want you to be a part of our day. Lean into the fear and see what being part of a growth minded community can really do for you.</p><p>As a thank you for your continuous support, we are offering a 25% discount to anyone who engages with the Built For Life podcast regularly.</p><p>By accessing this link below, you'll be able to purchase a ticket at the cost of £30 (instead of £40) if you use discount code BFLPODCAST.</p><p>https://www.eventbrite.com/e/the-built-for-life-live-event-tickets-675304312377?utm-campaign=social&amp;utm-content=attendeeshare&amp;utm-medium=discovery&amp;utm-term=listing&amp;utm-source=cp&amp;aff=ebdsshwebdesktop</p><p>We will in contact with anyone prior to the event who purchases a ticket to answer any additional questions you may have.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #22 - Paradigms, Perspectives and Points of View</title>
      <itunes:episode>22</itunes:episode>
      <podcast:episode>22</podcast:episode>
      <itunes:title>Episode #22 - Paradigms, Perspectives and Points of View</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">247c3284-b18a-435d-93eb-ff60460f369b</guid>
      <link>https://share.transistor.fm/s/dffa9f9d</link>
      <description>
        <![CDATA[<p>Today's episode is a solo one from Jen, exploring something we like to go in depth on with our clients inside the Built for Life programme. Jen explores the concept of Paradigms, and how the lens through which you view the world impacts your perspective on yourself and your journey through change. Shifting paradigms is crucial for long term success, and will change the way that you see yourself and the world around you. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Today's episode is a solo one from Jen, exploring something we like to go in depth on with our clients inside the Built for Life programme. Jen explores the concept of Paradigms, and how the lens through which you view the world impacts your perspective on yourself and your journey through change. Shifting paradigms is crucial for long term success, and will change the way that you see yourself and the world around you. </p>]]>
      </content:encoded>
      <pubDate>Sun, 02 Jul 2023 16:30:15 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/dffa9f9d/bd87a89e.mp3" length="39504162" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>2467</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Today's episode is a solo one from Jen, exploring something we like to go in depth on with our clients inside the Built for Life programme. Jen explores the concept of Paradigms, and how the lens through which you view the world impacts your perspective on yourself and your journey through change. Shifting paradigms is crucial for long term success, and will change the way that you see yourself and the world around you. </p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #21 - Temporary Actions Don't Guarantee Permanent Behaviours</title>
      <itunes:episode>21</itunes:episode>
      <podcast:episode>21</podcast:episode>
      <itunes:title>Episode #21 - Temporary Actions Don't Guarantee Permanent Behaviours</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ec6738b9-6cfc-4027-b5bb-bebdbe58064d</guid>
      <link>https://share.transistor.fm/s/1ee3f54d</link>
      <description>
        <![CDATA[<p>In today's episode Mark &amp; Jen explore the subject of actions Vs behaviours. Going through a process of growth and transformation often means that you can get caught up in believing that small changes have made a life altering difference to your behaviours. Until, you find yourself in different environments that influence underlying behaviours that have not been changed due to a few surface level actions. It's important to identify the impact of your behaviours from every environment. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In today's episode Mark &amp; Jen explore the subject of actions Vs behaviours. Going through a process of growth and transformation often means that you can get caught up in believing that small changes have made a life altering difference to your behaviours. Until, you find yourself in different environments that influence underlying behaviours that have not been changed due to a few surface level actions. It's important to identify the impact of your behaviours from every environment. </p>]]>
      </content:encoded>
      <pubDate>Tue, 27 Jun 2023 08:46:23 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/1ee3f54d/4bafba60.mp3" length="66490106" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>4154</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In today's episode Mark &amp; Jen explore the subject of actions Vs behaviours. Going through a process of growth and transformation often means that you can get caught up in believing that small changes have made a life altering difference to your behaviours. Until, you find yourself in different environments that influence underlying behaviours that have not been changed due to a few surface level actions. It's important to identify the impact of your behaviours from every environment. </p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #20 - The Gift of Fear</title>
      <itunes:episode>20</itunes:episode>
      <podcast:episode>20</podcast:episode>
      <itunes:title>Episode #20 - The Gift of Fear</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">7fabf31a-4241-4d83-8ddf-08de0be05e6b</guid>
      <link>https://share.transistor.fm/s/520eb533</link>
      <description>
        <![CDATA[<p>In today's episode Mark &amp; Jen explore fear. An emotion that often magnifies itself the more you focus on it and keeps you rooted and stuck, instead of taking action. People will often say things like "I'll wait until I feel ready" when really the only way to become ready to tackle something is by actually acting differently when fear arises. There is so much gold in here!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In today's episode Mark &amp; Jen explore fear. An emotion that often magnifies itself the more you focus on it and keeps you rooted and stuck, instead of taking action. People will often say things like "I'll wait until I feel ready" when really the only way to become ready to tackle something is by actually acting differently when fear arises. There is so much gold in here!</p>]]>
      </content:encoded>
      <pubDate>Mon, 19 Jun 2023 15:10:02 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/520eb533/1eae9b45.mp3" length="53896122" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>3366</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In today's episode Mark &amp; Jen explore fear. An emotion that often magnifies itself the more you focus on it and keeps you rooted and stuck, instead of taking action. People will often say things like "I'll wait until I feel ready" when really the only way to become ready to tackle something is by actually acting differently when fear arises. There is so much gold in here!</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #19 - Debunking Some of The Biggest Fitness Industry Myths Part 2</title>
      <itunes:episode>19</itunes:episode>
      <podcast:episode>19</podcast:episode>
      <itunes:title>Episode #19 - Debunking Some of The Biggest Fitness Industry Myths Part 2</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0e9b77b4-e526-4e5d-94e4-5263f40f8fc5</guid>
      <link>https://share.transistor.fm/s/af48f0a7</link>
      <description>
        <![CDATA[]]>
      </description>
      <content:encoded>
        <![CDATA[]]>
      </content:encoded>
      <pubDate>Mon, 12 Jun 2023 13:02:35 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/af48f0a7/7515d286.mp3" length="57875973" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>3615</itunes:duration>
      <itunes:summary>
        <![CDATA[]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #18 - The 4 Stages To High Performance</title>
      <itunes:episode>18</itunes:episode>
      <podcast:episode>18</podcast:episode>
      <itunes:title>Episode #18 - The 4 Stages To High Performance</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">1706e065-6f02-43d1-96b7-753211b7b38b</guid>
      <link>https://share.transistor.fm/s/454c8afb</link>
      <description>
        <![CDATA[<p>In today's episode Mark &amp; Jen discuss The 4 Stages To High Performance. A mental framework you graduate through on your journey to stage number 5, mastery. Spanning from not knowing what you don't know to being conscious and aware of so much in your life that's impacting you, this episode may be eye opening for where you find yourself currently &amp; why you're getting stuck progressing to the next level.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In today's episode Mark &amp; Jen discuss The 4 Stages To High Performance. A mental framework you graduate through on your journey to stage number 5, mastery. Spanning from not knowing what you don't know to being conscious and aware of so much in your life that's impacting you, this episode may be eye opening for where you find yourself currently &amp; why you're getting stuck progressing to the next level.</p>]]>
      </content:encoded>
      <pubDate>Mon, 05 Jun 2023 07:27:50 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/454c8afb/fe8982ca.mp3" length="69786111" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>4360</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In today's episode Mark &amp; Jen discuss The 4 Stages To High Performance. A mental framework you graduate through on your journey to stage number 5, mastery. Spanning from not knowing what you don't know to being conscious and aware of so much in your life that's impacting you, this episode may be eye opening for where you find yourself currently &amp; why you're getting stuck progressing to the next level.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #17 - Get to Know The Three Musketeers</title>
      <itunes:episode>17</itunes:episode>
      <podcast:episode>17</podcast:episode>
      <itunes:title>Episode #17 - Get to Know The Three Musketeers</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">25a6c961-c2df-4fd9-be82-29a2d583ffd6</guid>
      <link>https://share.transistor.fm/s/1b6b3277</link>
      <description>
        <![CDATA[<p>On this week's episode, The Three Musketeers aka Mark, Ruaridh and Jen ask each other some questions about life's successes, challenges and even some embarrassing drunken moments. This one isn't to be missed if you want to get to know the people behind the coaches, and to have a good laugh at our expense!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this week's episode, The Three Musketeers aka Mark, Ruaridh and Jen ask each other some questions about life's successes, challenges and even some embarrassing drunken moments. This one isn't to be missed if you want to get to know the people behind the coaches, and to have a good laugh at our expense!</p>]]>
      </content:encoded>
      <pubDate>Mon, 29 May 2023 16:58:05 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/1b6b3277/4cd69113.mp3" length="40166131" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:image href="https://img.transistorcdn.com/glD450wKKwj-YAEMoNd0968aNxoXaZ0Y2RRQx2MTcxM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzEzNTg4OTYv/MTY4NTM3NTg4NS1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>2508</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On this week's episode, The Three Musketeers aka Mark, Ruaridh and Jen ask each other some questions about life's successes, challenges and even some embarrassing drunken moments. This one isn't to be missed if you want to get to know the people behind the coaches, and to have a good laugh at our expense!</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #16 - Who You Are Is What You Do</title>
      <itunes:episode>16</itunes:episode>
      <podcast:episode>16</podcast:episode>
      <itunes:title>Episode #16 - Who You Are Is What You Do</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8fb81289-1044-4135-871e-4d98604b6761</guid>
      <link>https://share.transistor.fm/s/cf27540f</link>
      <description>
        <![CDATA[<p>In today's episode, Mark &amp; Jen are joined by their newest addition to The Built For Life team. Head of High Performance, Mr Ruaridh McCall. With a degree in Sports &amp; Exercise science and a similar approach to peoples transformative process, Ru has quickly become at home within The Built For Life community with his personality, knowledge, charisma &amp; outlook. In this episode, the trio discussed their views around values, peak performance &amp; explored more of their own backgrounds and journey's on the road to high performance.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In today's episode, Mark &amp; Jen are joined by their newest addition to The Built For Life team. Head of High Performance, Mr Ruaridh McCall. With a degree in Sports &amp; Exercise science and a similar approach to peoples transformative process, Ru has quickly become at home within The Built For Life community with his personality, knowledge, charisma &amp; outlook. In this episode, the trio discussed their views around values, peak performance &amp; explored more of their own backgrounds and journey's on the road to high performance.</p>]]>
      </content:encoded>
      <pubDate>Mon, 22 May 2023 18:28:19 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/cf27540f/e36b8d43.mp3" length="61057300" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:duration>3814</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In today's episode, Mark &amp; Jen are joined by their newest addition to The Built For Life team. Head of High Performance, Mr Ruaridh McCall. With a degree in Sports &amp; Exercise science and a similar approach to peoples transformative process, Ru has quickly become at home within The Built For Life community with his personality, knowledge, charisma &amp; outlook. In this episode, the trio discussed their views around values, peak performance &amp; explored more of their own backgrounds and journey's on the road to high performance.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #15 - The Questions You've Always Wanted Answered</title>
      <itunes:episode>15</itunes:episode>
      <podcast:episode>15</podcast:episode>
      <itunes:title>Episode #15 - The Questions You've Always Wanted Answered</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">cd10ffd5-7745-47b8-b293-dd9068e01278</guid>
      <link>https://share.transistor.fm/s/caaac217</link>
      <description>
        <![CDATA[<p>Over the past few months Mark &amp; Jen have had several people reach out with questions. Some of which, are questions they've experienced throughout their coaching careers multiple times which are often misunderstood. Due to poor information and cultural beliefs around the complexities of someones transformation journey, Mark &amp; Jen wanted to set straight the answers to some unanswered or poorly interpreted questions.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Over the past few months Mark &amp; Jen have had several people reach out with questions. Some of which, are questions they've experienced throughout their coaching careers multiple times which are often misunderstood. Due to poor information and cultural beliefs around the complexities of someones transformation journey, Mark &amp; Jen wanted to set straight the answers to some unanswered or poorly interpreted questions.</p>]]>
      </content:encoded>
      <pubDate>Mon, 15 May 2023 08:12:27 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/caaac217/a5313b34.mp3" length="61897978" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:image href="https://img.transistorcdn.com/9k3PYecBwtIhphEkzJThXEtbFI7LlQVPNGfDOks565c/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzEzMzcxOTYv/MTY4NDEzNDc0Ny1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>3867</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Over the past few months Mark &amp; Jen have had several people reach out with questions. Some of which, are questions they've experienced throughout their coaching careers multiple times which are often misunderstood. Due to poor information and cultural beliefs around the complexities of someones transformation journey, Mark &amp; Jen wanted to set straight the answers to some unanswered or poorly interpreted questions.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #14 - The 5 Principles That Will Define Your Life</title>
      <itunes:episode>14</itunes:episode>
      <podcast:episode>14</podcast:episode>
      <itunes:title>Episode #14 - The 5 Principles That Will Define Your Life</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4ccfc055-7a12-445b-892b-34842bbedfd0</guid>
      <link>https://share.transistor.fm/s/1b941f15</link>
      <description>
        <![CDATA[<p>Within The Built For Life programme we believe that if you live your life by a set of principles, they can be your guiding light during extremely difficult circumstances. Life principles allow you to apply high performing standards to everything you do regardless of the size of the challenge that stands before you. In today's episode Mark &amp; Jen discuss some of the principles they help their clients develop within The Built For Life programme. It gives you a key insight into how they work and how they can help.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Within The Built For Life programme we believe that if you live your life by a set of principles, they can be your guiding light during extremely difficult circumstances. Life principles allow you to apply high performing standards to everything you do regardless of the size of the challenge that stands before you. In today's episode Mark &amp; Jen discuss some of the principles they help their clients develop within The Built For Life programme. It gives you a key insight into how they work and how they can help.</p>]]>
      </content:encoded>
      <pubDate>Tue, 09 May 2023 07:38:51 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/1b941f15/81d0d55f.mp3" length="68906317" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:image href="https://img.transistorcdn.com/NGNgTT6QhG67Kcrs6pz6ILxOhPypLafaRUSpWUInd44/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzEzMjY3ODAv/MTY4MzYxNDMzMS1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>4305</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Within The Built For Life programme we believe that if you live your life by a set of principles, they can be your guiding light during extremely difficult circumstances. Life principles allow you to apply high performing standards to everything you do regardless of the size of the challenge that stands before you. In today's episode Mark &amp; Jen discuss some of the principles they help their clients develop within The Built For Life programme. It gives you a key insight into how they work and how they can help.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #13 - Relationships With Ourselves Influence Relationships With Food</title>
      <itunes:episode>13</itunes:episode>
      <podcast:episode>13</podcast:episode>
      <itunes:title>Episode #13 - Relationships With Ourselves Influence Relationships With Food</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">27a0fa22-6cdb-42da-a9c8-317fa5c5010a</guid>
      <link>https://share.transistor.fm/s/79f99b30</link>
      <description>
        <![CDATA[<p>Very often people look at the problem on the surface instead of the source. They try and improve their relationship with food without improving the relationship they have with themselves. They don't make the relevant changes to their lives and they fail to recognise the impact their surroundings have on them., including the language they often use towards themselves. Having both struggled with eating disorders/disordered eating, Mark &amp; Jen discuss their own journeys through the recovery process &amp; share some valuable insights. Note: If you are struggling with any form of eating disorder, please seek professional help from qualified experts in this field.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Very often people look at the problem on the surface instead of the source. They try and improve their relationship with food without improving the relationship they have with themselves. They don't make the relevant changes to their lives and they fail to recognise the impact their surroundings have on them., including the language they often use towards themselves. Having both struggled with eating disorders/disordered eating, Mark &amp; Jen discuss their own journeys through the recovery process &amp; share some valuable insights. Note: If you are struggling with any form of eating disorder, please seek professional help from qualified experts in this field.</p>]]>
      </content:encoded>
      <pubDate>Mon, 01 May 2023 09:52:03 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/79f99b30/4325589a.mp3" length="62970898" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:image href="https://img.transistorcdn.com/izm18EFg4KhRJj_gOhx2hnKkvl--469stahiy-M2tCM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzEzMTUxMzkv/MTY4MjkzMTEyMy1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>3934</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Very often people look at the problem on the surface instead of the source. They try and improve their relationship with food without improving the relationship they have with themselves. They don't make the relevant changes to their lives and they fail to recognise the impact their surroundings have on them., including the language they often use towards themselves. Having both struggled with eating disorders/disordered eating, Mark &amp; Jen discuss their own journeys through the recovery process &amp; share some valuable insights. Note: If you are struggling with any form of eating disorder, please seek professional help from qualified experts in this field.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #12 - "I Done It Then.. Why Can't I Do It Now?"</title>
      <itunes:episode>12</itunes:episode>
      <podcast:episode>12</podcast:episode>
      <itunes:title>Episode #12 - "I Done It Then.. Why Can't I Do It Now?"</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ef06750e-1a7f-4212-a669-02325b894c07</guid>
      <link>https://share.transistor.fm/s/9487f00c</link>
      <description>
        <![CDATA[<p>In today's episode Mark &amp; Jen discuss the issues that people battle with on their transformation journeys in adulthood. Many people reflect on a time that was much simpler, where they had more time, energy, freedom &amp; resources to place into their health and fitness. They romanticise about what they were able to achieve previously which often stops them from figuring out a strategy for how to make it work today, with more responsibilities &amp; stress to consider.  </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In today's episode Mark &amp; Jen discuss the issues that people battle with on their transformation journeys in adulthood. Many people reflect on a time that was much simpler, where they had more time, energy, freedom &amp; resources to place into their health and fitness. They romanticise about what they were able to achieve previously which often stops them from figuring out a strategy for how to make it work today, with more responsibilities &amp; stress to consider.  </p>]]>
      </content:encoded>
      <pubDate>Tue, 25 Apr 2023 06:35:49 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/9487f00c/1fde6123.mp3" length="60534579" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:image href="https://img.transistorcdn.com/SpbFBAaf8fsIjXeCnPNb177ILwErX21X96mil8_xgHM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzEzMDU3Njcv/MTY4MjQwMDk0OS1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>3781</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In today's episode Mark &amp; Jen discuss the issues that people battle with on their transformation journeys in adulthood. Many people reflect on a time that was much simpler, where they had more time, energy, freedom &amp; resources to place into their health and fitness. They romanticise about what they were able to achieve previously which often stops them from figuring out a strategy for how to make it work today, with more responsibilities &amp; stress to consider.  </p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #11 - Red Flags To Look Out For When Hiring A Coach/PT</title>
      <itunes:episode>11</itunes:episode>
      <podcast:episode>11</podcast:episode>
      <itunes:title>Episode #11 - Red Flags To Look Out For When Hiring A Coach/PT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4a5afb31-22d8-4441-8c8c-320e37a9e2a8</guid>
      <link>https://share.transistor.fm/s/27e767d3</link>
      <description>
        <![CDATA[<p>We've both been in and around this industry for over a decade &amp; have both had our fair share of bad experiences. We know that many of you may have experienced the same. In today's episode Mark &amp; Jen speak about the biggest red flags when hiring someone on your journey of growth and transformation.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>We've both been in and around this industry for over a decade &amp; have both had our fair share of bad experiences. We know that many of you may have experienced the same. In today's episode Mark &amp; Jen speak about the biggest red flags when hiring someone on your journey of growth and transformation.</p>]]>
      </content:encoded>
      <pubDate>Mon, 17 Apr 2023 11:17:01 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/27e767d3/87ef8a7d.mp3" length="60486026" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:image href="https://img.transistorcdn.com/pF4JRDD0gB7Px2iDXxMmhbToQsvhHmXW8PCh5hflX6M/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzEyOTE2MTMv/MTY4MTcyNjYyMS1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>3778</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>We've both been in and around this industry for over a decade &amp; have both had our fair share of bad experiences. We know that many of you may have experienced the same. In today's episode Mark &amp; Jen speak about the biggest red flags when hiring someone on your journey of growth and transformation.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #10 - Bullshit Beliefs</title>
      <itunes:episode>10</itunes:episode>
      <podcast:episode>10</podcast:episode>
      <itunes:title>Episode #10 - Bullshit Beliefs</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">622c421a-47dd-409a-97a9-8527bf55e221</guid>
      <link>https://share.transistor.fm/s/1fcdcb2e</link>
      <description>
        <![CDATA[<p>Most people don't realise that the biggest thing holding them back is their beliefs. What starts as an assumption can quickly grow into a belief that creates conscious and subconscious behaviours. These behaviours can either work in your favour or they can cripple you.  They can lead to a life of fulfilment and freedom or they can lead to a life of limitations. In today's episode Mark &amp; Jen discuss the process of assumptions and how you can create new evidence to change your beliefs to become a winner.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Most people don't realise that the biggest thing holding them back is their beliefs. What starts as an assumption can quickly grow into a belief that creates conscious and subconscious behaviours. These behaviours can either work in your favour or they can cripple you.  They can lead to a life of fulfilment and freedom or they can lead to a life of limitations. In today's episode Mark &amp; Jen discuss the process of assumptions and how you can create new evidence to change your beliefs to become a winner.</p>]]>
      </content:encoded>
      <pubDate>Mon, 10 Apr 2023 10:05:35 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/1fcdcb2e/247ec4c2.mp3" length="61301261" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:image href="https://img.transistorcdn.com/Z5tVaLQbobnzBasAM-c_9k_Eyurc9D7rAO6IUqwB_oc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzEyODI4MTEv/MTY4MTExNzUzNS1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>3829</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Most people don't realise that the biggest thing holding them back is their beliefs. What starts as an assumption can quickly grow into a belief that creates conscious and subconscious behaviours. These behaviours can either work in your favour or they can cripple you.  They can lead to a life of fulfilment and freedom or they can lead to a life of limitations. In today's episode Mark &amp; Jen discuss the process of assumptions and how you can create new evidence to change your beliefs to become a winner.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #9 - It's Okay To Do Stupid Shit</title>
      <itunes:episode>9</itunes:episode>
      <podcast:episode>9</podcast:episode>
      <itunes:title>Episode #9 - It's Okay To Do Stupid Shit</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3ab44040-970b-4d98-bce3-8cb2a7d3a3d7</guid>
      <link>https://share.transistor.fm/s/137fa3cf</link>
      <description>
        <![CDATA[<p>Let's be serious, people will do stupid shit to achieve results. When we're so emotionally invested in what we do, we will often crawl across broken glass to make it happen. But, without taking the lessons from some of these failures along the way we can often leave ourselves paralysed and caught in the same cycle looking for the next best thing. Mark &amp; Jen talk about the importance of failure in any journey to create the best possible future outcomes.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Let's be serious, people will do stupid shit to achieve results. When we're so emotionally invested in what we do, we will often crawl across broken glass to make it happen. But, without taking the lessons from some of these failures along the way we can often leave ourselves paralysed and caught in the same cycle looking for the next best thing. Mark &amp; Jen talk about the importance of failure in any journey to create the best possible future outcomes.</p>]]>
      </content:encoded>
      <pubDate>Mon, 03 Apr 2023 08:51:00 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/137fa3cf/19fa8ef5.mp3" length="67231182" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:image href="https://img.transistorcdn.com/DOkWipi2hu19cDwI0piB-D6m7nc5llvTEj642_9mfLc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzEyNzM2ODMv/MTY4MDUwODI2MC1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>4200</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Let's be serious, people will do stupid shit to achieve results. When we're so emotionally invested in what we do, we will often crawl across broken glass to make it happen. But, without taking the lessons from some of these failures along the way we can often leave ourselves paralysed and caught in the same cycle looking for the next best thing. Mark &amp; Jen talk about the importance of failure in any journey to create the best possible future outcomes.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #8 - The Never Ending Cycle</title>
      <itunes:episode>8</itunes:episode>
      <podcast:episode>8</podcast:episode>
      <itunes:title>Episode #8 - The Never Ending Cycle</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">13daded9-2278-4c01-a519-378a28aefbe9</guid>
      <link>https://share.transistor.fm/s/fe51d687</link>
      <description>
        <![CDATA[<p>The never ending cycle can be defined in many ways. But quite simply, think about the cycle you're always caught in when you're trying to achieve your results in any transformation or process of high performance. The cycle that makes you feel like the results are unachievable. The cycle that makes you feel like you're different from everyone else. The cycle that causes you to beat yourself up and put yourself down. Today, Mark &amp; Jen discuss this never ending cycle and what you can do to break it.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>The never ending cycle can be defined in many ways. But quite simply, think about the cycle you're always caught in when you're trying to achieve your results in any transformation or process of high performance. The cycle that makes you feel like the results are unachievable. The cycle that makes you feel like you're different from everyone else. The cycle that causes you to beat yourself up and put yourself down. Today, Mark &amp; Jen discuss this never ending cycle and what you can do to break it.</p>]]>
      </content:encoded>
      <pubDate>Mon, 27 Mar 2023 08:52:59 +0100</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/fe51d687/6fa78569.mp3" length="74034384" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:image href="https://img.transistorcdn.com/V9imiN_QoiQ64Z6dbSnZ7VRxGTNu8Ck2NtBIOOjIBHI/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzEyNjQ4Mzkv/MTY3OTkwMzU3OS1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>4625</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>The never ending cycle can be defined in many ways. But quite simply, think about the cycle you're always caught in when you're trying to achieve your results in any transformation or process of high performance. The cycle that makes you feel like the results are unachievable. The cycle that makes you feel like you're different from everyone else. The cycle that causes you to beat yourself up and put yourself down. Today, Mark &amp; Jen discuss this never ending cycle and what you can do to break it.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #7 - Life Is What We Build You For</title>
      <itunes:episode>7</itunes:episode>
      <podcast:episode>7</podcast:episode>
      <itunes:title>Episode #7 - Life Is What We Build You For</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">772e1da7-4aaf-4905-81e4-9287ee476508</guid>
      <link>https://share.transistor.fm/s/49596f7e</link>
      <description>
        <![CDATA[<p>It's no secret that what it takes to get into great shape is simple when it's in black and white. Although, there's far greater issues at play that often stop you from being able to adhere to living a healthier, growth minded, high performance life. In today's episode Mark &amp; Jen explore the common things that hold people back from getting the best out of themselves to show you a wider perspective of what can be impacting your ability to optimise the results you want to achieve in your life.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>It's no secret that what it takes to get into great shape is simple when it's in black and white. Although, there's far greater issues at play that often stop you from being able to adhere to living a healthier, growth minded, high performance life. In today's episode Mark &amp; Jen explore the common things that hold people back from getting the best out of themselves to show you a wider perspective of what can be impacting your ability to optimise the results you want to achieve in your life.</p>]]>
      </content:encoded>
      <pubDate>Mon, 20 Mar 2023 11:18:07 +0000</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/49596f7e/e3937015.mp3" length="73111532" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:image href="https://img.transistorcdn.com/EWb7risQ0b0ez0U3x4NIb_LzUX5uSaqofP6sOtsjJks/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzEyNTM4MDMv/MTY3OTMxMTA4Ny1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>4567</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>It's no secret that what it takes to get into great shape is simple when it's in black and white. Although, there's far greater issues at play that often stop you from being able to adhere to living a healthier, growth minded, high performance life. In today's episode Mark &amp; Jen explore the common things that hold people back from getting the best out of themselves to show you a wider perspective of what can be impacting your ability to optimise the results you want to achieve in your life.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #6 - "I'm Just Not In The Right Headspace Just Now.."</title>
      <itunes:episode>6</itunes:episode>
      <podcast:episode>6</podcast:episode>
      <itunes:title>Episode #6 - "I'm Just Not In The Right Headspace Just Now.."</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">55a18dad-060c-47e4-afdd-c71f287c850d</guid>
      <link>https://share.transistor.fm/s/b30e1287</link>
      <description>
        <![CDATA[<p>In today's episode Mark &amp; Jen explore what "not being in the right headspace" actually means when it comes to people wanting to work towards goals in their lives but put them off due to what's going on in between the ears.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In today's episode Mark &amp; Jen explore what "not being in the right headspace" actually means when it comes to people wanting to work towards goals in their lives but put them off due to what's going on in between the ears.</p>]]>
      </content:encoded>
      <pubDate>Mon, 13 Mar 2023 09:09:40 +0000</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/b30e1287/63100425.mp3" length="52452973" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:image href="https://img.transistorcdn.com/s183M7T_rE2pbXrCah4mTgX0yBMCqhp4nL2d06T8M4w/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzEyNDMyOTMv/MTY3ODY5ODU4MC1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>3276</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In today's episode Mark &amp; Jen explore what "not being in the right headspace" actually means when it comes to people wanting to work towards goals in their lives but put them off due to what's going on in between the ears.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #5 - How Life Can Be When You're Built For Life</title>
      <itunes:episode>5</itunes:episode>
      <podcast:episode>5</podcast:episode>
      <itunes:title>Episode #5 - How Life Can Be When You're Built For Life</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e55e0303-003b-437d-bcef-349d926421c2</guid>
      <link>https://share.transistor.fm/s/0eaf0d94</link>
      <description>
        <![CDATA[<p>In today's episode Mark &amp; Jen give you an insight into what your life can be like when you become Built For Life. The challenges you can overcome, the discipline and resilience you can showcase, the type of person you transform into and what sort of problems you can overcome from building yourself as an individual.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In today's episode Mark &amp; Jen give you an insight into what your life can be like when you become Built For Life. The challenges you can overcome, the discipline and resilience you can showcase, the type of person you transform into and what sort of problems you can overcome from building yourself as an individual.</p>]]>
      </content:encoded>
      <pubDate>Mon, 06 Mar 2023 08:52:23 +0000</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/0eaf0d94/e688970c.mp3" length="32379676" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:image href="https://img.transistorcdn.com/A27onQkRODjA0QozByW-vUWT2xAnK4jYv-qI7Brokcc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzEyMzQ3NjIv/MTY3ODA5Mjc0My1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>2022</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In today's episode Mark &amp; Jen give you an insight into what your life can be like when you become Built For Life. The challenges you can overcome, the discipline and resilience you can showcase, the type of person you transform into and what sort of problems you can overcome from building yourself as an individual.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #4 - Expectations Vs Reality </title>
      <itunes:episode>4</itunes:episode>
      <podcast:episode>4</podcast:episode>
      <itunes:title>Episode #4 - Expectations Vs Reality </itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d61d400d-59e3-47d8-81d7-d01725e3e374</guid>
      <link>https://share.transistor.fm/s/ddc99a9c</link>
      <description>
        <![CDATA[<p>Expectations can often be the difference between success and failure. When trying to achieve any goal, you need learn that challenge &amp; unforeseen circumstances will arise. Most people don't. As a result, the whirlwind of emotions that creep up afterwards often blow them way off course. So much so that people can often tend to give up. In today's episode Mark &amp; Jen discuss why it's important to be realistic and manage your expectations.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Expectations can often be the difference between success and failure. When trying to achieve any goal, you need learn that challenge &amp; unforeseen circumstances will arise. Most people don't. As a result, the whirlwind of emotions that creep up afterwards often blow them way off course. So much so that people can often tend to give up. In today's episode Mark &amp; Jen discuss why it's important to be realistic and manage your expectations.</p>]]>
      </content:encoded>
      <pubDate>Mon, 27 Feb 2023 06:50:50 +0000</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/ddc99a9c/9a3de451.mp3" length="40080784" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:image href="https://img.transistorcdn.com/oIrDjbpd_a-H_y1YskMnhDzyzwti01ghte1oEn4Y-Ek/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzEyMjI3Njkv/MTY3NzQ4MDY1MC1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>2503</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Expectations can often be the difference between success and failure. When trying to achieve any goal, you need learn that challenge &amp; unforeseen circumstances will arise. Most people don't. As a result, the whirlwind of emotions that creep up afterwards often blow them way off course. So much so that people can often tend to give up. In today's episode Mark &amp; Jen discuss why it's important to be realistic and manage your expectations.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #3 - Debunking Some of The Biggest Fitness Industry Myths</title>
      <itunes:episode>3</itunes:episode>
      <podcast:episode>3</podcast:episode>
      <itunes:title>Episode #3 - Debunking Some of The Biggest Fitness Industry Myths</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f90e1969-8fd2-407b-94fc-f42234905647</guid>
      <link>https://share.transistor.fm/s/cdcb1755</link>
      <description>
        <![CDATA[<p>In today's episode Mark &amp; Jen look at some of the biggest fitness myths in the fitness industry that have caused failure in a lot of fitness journeys and offer a clear understanding on why these things are not true.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In today's episode Mark &amp; Jen look at some of the biggest fitness myths in the fitness industry that have caused failure in a lot of fitness journeys and offer a clear understanding on why these things are not true.</p>]]>
      </content:encoded>
      <pubDate>Mon, 20 Feb 2023 07:29:36 +0000</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/cdcb1755/b33897ab.mp3" length="33993653" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:image href="https://img.transistorcdn.com/tarS3ynG84J2vMWicwBaDPWqaWfnCGvqUTPG6mOA-jQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzEyMTM4MDMv/MTY3Njg3ODE3Ni1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>2123</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In today's episode Mark &amp; Jen look at some of the biggest fitness myths in the fitness industry that have caused failure in a lot of fitness journeys and offer a clear understanding on why these things are not true.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #2 - Minor Decisions, Major Outcomes</title>
      <itunes:episode>2</itunes:episode>
      <podcast:episode>2</podcast:episode>
      <itunes:title>Episode #2 - Minor Decisions, Major Outcomes</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8c5448ed-c1c5-46ae-9b97-179125e48262</guid>
      <link>https://share.transistor.fm/s/075d5d61</link>
      <description>
        <![CDATA[<p>In today's episode Mark &amp; Jen talk about how minor decisions that often seem completely irrelevant and underwhelming in the moment, can cascade to major outcomes in your life.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In today's episode Mark &amp; Jen talk about how minor decisions that often seem completely irrelevant and underwhelming in the moment, can cascade to major outcomes in your life.</p>]]>
      </content:encoded>
      <pubDate>Mon, 13 Feb 2023 11:58:57 +0000</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/075d5d61/41c325f8.mp3" length="60073348" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:image href="https://img.transistorcdn.com/4x60k7N_vGRYu6fIyg-xjt1t5oEKJLIz2rqDNeINU7w/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzEyMDM3Nzgv/MTY3NjI4OTUzNy1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>3753</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In today's episode Mark &amp; Jen talk about how minor decisions that often seem completely irrelevant and underwhelming in the moment, can cascade to major outcomes in your life.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode #1 - What Does It Mean To Be Built For Life?</title>
      <itunes:episode>1</itunes:episode>
      <podcast:episode>1</podcast:episode>
      <itunes:title>Episode #1 - What Does It Mean To Be Built For Life?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c3ba9960-94fd-4ff7-a54e-7b1f3e4c39e0</guid>
      <link>https://share.transistor.fm/s/f6a355af</link>
      <description>
        <![CDATA[In today's episode we welcome you to the new Built For Life podcast &amp; give you more an insight to our vision &amp; mission so that you can start to live a life of control and success.]]>
      </description>
      <content:encoded>
        <![CDATA[In today's episode we welcome you to the new Built For Life podcast &amp; give you more an insight to our vision &amp; mission so that you can start to live a life of control and success.]]>
      </content:encoded>
      <pubDate>Mon, 06 Feb 2023 08:33:33 +0000</pubDate>
      <author>Mark Strathern </author>
      <enclosure url="https://media.transistor.fm/f6a355af/17d88a61.mp3" length="50846923" type="audio/mpeg"/>
      <itunes:author>Mark Strathern </itunes:author>
      <itunes:image href="https://img.transistorcdn.com/Up4dMZQGzko5TYHPGMqUqtbCx3Tj5USjxpPTKZtq-n0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzExOTQ4MjEv/MTY3NTY3MjQxMy1h/cnR3b3JrLmpwZw.jpg"/>
      <itunes:duration>3176</itunes:duration>
      <itunes:summary>In today's episode we welcome you to the new Built For Life podcast &amp;amp; give you more an insight to our vision &amp;amp; mission so that you can start to live a life of control and success.</itunes:summary>
      <itunes:subtitle>In today's episode we welcome you to the new Built For Life podcast &amp;amp; give you more an insight to our vision &amp;amp; mission so that you can start to live a life of control and success.</itunes:subtitle>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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