THE BRAND BUTTERFLY Transistor (https://transistor.fm) https://feeds.transistor.fm/the-brand-butterfly Inspired by his book “The Brand Butterfly”, marketer Bert Peleman speaks to marketing – and business leaders across various industries on the key topic : how to find and keep your High Value customers. The list of interviewed leaders is quite impressive : - Peter Corijn, CEO of Vucastar Consulting, with a track record of top levels at various companies. He is also the writer of the acclaimed book “True Leaders Deliver”. - Luc Demeulenaere, senior VP at IntentAltech.com, a recognized global expert in shopper marketing and category management and the author of several industry books on these topics. - Sabine D’haen, a senior executive with extensive expertise in churn management. - Olivier Enthoven, brand strategy and marketing consultant, with a track record at top multinational companies, as well as founder of a wine retail business. - José Fernandez, CMO at D’Ieteren, elected CMO of the year in 2023, with a strong track record at leading advertiser and agency level. - Jacques Recourdon, a senior marketing- and business-leader who was internationally active in three sectors: FMCG, Telecom and Media. - Dieter Struye, former CEO of leading retail and FMCG companies. - Pascal Tack, a leading direct marketing expert, with significant expertise at both advertiser and agency level. - Koen Vandevyvere, senior data analyst with a particular focus on customer value and customer needs. Each podcast takes about 15 minutes. Theme music : “So High” by Paul Numi, used with permission. Bert Peleman efba7951-50a5-5a62-8d8b-461be452e867 no en Fri, 22 Aug 2025 06:00:07 +0200 Wed, 03 Dec 2025 08:10:04 +0100 https://img.transistor.fm/6oRQ1GIXVbEh50ziMGKVhzozHEOtWRZ8hf1nuOcwr2I/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hODFh/MzZiMDRjMjcxNDRj/OGM5YjQ4NTgyYjVj/OGQ4MS5wbmc.jpg THE BRAND BUTTERFLY episodic Bert Peleman Inspired by his book “The Brand Butterfly”, marketer Bert Peleman speaks to marketing – and business leaders across various industries on the key topic : how to find and keep your High Value customers. The list of interviewed leaders is quite impressive : - Peter Corijn, CEO of Vucastar Consulting, with a track record of top levels at various companies. He is also the writer of the acclaimed book “True Leaders Deliver”. - Luc Demeulenaere, senior VP at IntentAltech.com, a recognized global expert in shopper marketing and category management and the author of several industry books on these topics. - Sabine D’haen, a senior executive with extensive expertise in churn management. - Olivier Enthoven, brand strategy and marketing consultant, with a track record at top multinational companies, as well as founder of a wine retail business. - José Fernandez, CMO at D’Ieteren, elected CMO of the year in 2023, with a strong track record at leading advertiser and agency level. - Jacques Recourdon, a senior marketing- and business-leader who was internationally active in three sectors: FMCG, Telecom and Media. - Dieter Struye, former CEO of leading retail and FMCG companies. - Pascal Tack, a leading direct marketing expert, with significant expertise at both advertiser and agency level. - Koen Vandevyvere, senior data analyst with a particular focus on customer value and customer needs. Each podcast takes about 15 minutes. Theme music : “So High” by Paul Numi, used with permission. Inspired by his book “The Brand Butterfly”, marketer Bert Peleman speaks to marketing – and business leaders across various industries on the key topic : how to find and keep your High Value customers. business, marketing, branding Pelckmans Uitgevers nieuws@pelckmans.be No No 8. The Brand Butterfly - how to predict customers at risk, and how to keep your High Value customers? 8 8 8. The Brand Butterfly - how to predict customers at risk, and how to keep your High Value customers? full d1b842e4-bf4b-4c73-b296-cb00b8154059 https://share.transistor.fm/s/f7713ff2 Rather than being reactive or even proactive, the best approach to retention is predictive. Bert Peleman gets inputs from Koen Vandevyvere, Sabine D’haen, Jacques Recourdon and Peter Corijn. And then summarizes how a new customer can evolve from a young cocoon to a “brand butterfly”. 

]]> Rather than being reactive or even proactive, the best approach to retention is predictive. Bert Peleman gets inputs from Koen Vandevyvere, Sabine D’haen, Jacques Recourdon and Peter Corijn. And then summarizes how a new customer can evolve from a young cocoon to a “brand butterfly”. 

]]> Fri, 22 Aug 2025 06:00:00 +0200 Bert Peleman Bert Peleman 754 Rather than being reactive or even proactive, the best approach to retention is predictive. Bert Peleman gets inputs from Koen Vandevyvere, Sabine D’haen, Jacques Recourdon and Peter Corijn. And then summarizes how a new customer can evolve from a young cocoon to a “brand butterfly”. 

]]> business, marketing, branding No 7. The Brand Butterfly – churn, and how to counter it? 7 7 7. The Brand Butterfly – churn, and how to counter it? full 528b8fd6-f6fb-404a-8cf7-fe7c7b6b7d8d https://share.transistor.fm/s/8bc61812 What is the difference between commercial and financial churn? And what is the best way to retain your customers? Bert Peleman finds out from Olivier Enthoven, Sabine D’haen and Koen Vandevyvere.

]]> What is the difference between commercial and financial churn? And what is the best way to retain your customers? Bert Peleman finds out from Olivier Enthoven, Sabine D’haen and Koen Vandevyvere.

]]> Fri, 15 Aug 2025 06:00:00 +0200 Bert Peleman Bert Peleman 726 What is the difference between commercial and financial churn? And what is the best way to retain your customers? Bert Peleman finds out from Olivier Enthoven, Sabine D’haen and Koen Vandevyvere.

]]> business, marketing, branding No 6. The Brand Butterfly - how to surprise & delight your High Value customers? 6 6 6. The Brand Butterfly - how to surprise & delight your High Value customers? full f6a3e6e3-c64f-4501-8dfe-1a49edb33f0b https://share.transistor.fm/s/20e3551c Avant premieres, exclusive events, … Bert Peleman explores how leading Retailers, Cars and Wine distributors surprise and delight their best customers. With testimonials  from Dieter Struye, José Fernandez, Olivier Enthoven and Luc Demeulenaere.

]]> Avant premieres, exclusive events, … Bert Peleman explores how leading Retailers, Cars and Wine distributors surprise and delight their best customers. With testimonials  from Dieter Struye, José Fernandez, Olivier Enthoven and Luc Demeulenaere.

]]> Fri, 08 Aug 2025 06:00:00 +0200 Bert Peleman Bert Peleman 1068 Avant premieres, exclusive events, … Bert Peleman explores how leading Retailers, Cars and Wine distributors surprise and delight their best customers. With testimonials  from Dieter Struye, José Fernandez, Olivier Enthoven and Luc Demeulenaere.

]]> business, marketing, branding No 5. The Brand Butterfly – how to cross-sell? 5 5 5. The Brand Butterfly – how to cross-sell? full 3657a732-75e8-464e-9c44-92f7d948dd8b https://share.transistor.fm/s/80be2759 How to cross-sell across your Brand portfolio? Bert Peleman discusses the approach to cross-selling, with inputs from Luc Demeulenaere, Jacques Recourdon, Peter Corijn and Pascal Tack.

]]> How to cross-sell across your Brand portfolio? Bert Peleman discusses the approach to cross-selling, with inputs from Luc Demeulenaere, Jacques Recourdon, Peter Corijn and Pascal Tack.

]]> Fri, 01 Aug 2025 06:00:00 +0200 Bert Peleman Bert Peleman 701 How to cross-sell across your Brand portfolio? Bert Peleman discusses the approach to cross-selling, with inputs from Luc Demeulenaere, Jacques Recourdon, Peter Corijn and Pascal Tack.

]]> business, marketing, branding No 4. The Brand Butterfly - how to put new customers on a High Value path? 4 4 4. The Brand Butterfly - how to put new customers on a High Value path? full a1132aa8-db74-49b1-9db4-cce1cd2d3a86 https://share.transistor.fm/s/56b3c1dd How to find your High Value customers? Bert Peleman discusses how to put new customers on a high-value track.  With inputs from Peter Corijn, José Fernandez and Olivier Enthoven. 

]]> How to find your High Value customers? Bert Peleman discusses how to put new customers on a high-value track.  With inputs from Peter Corijn, José Fernandez and Olivier Enthoven. 

]]> Fri, 25 Jul 2025 06:00:00 +0200 Bert Peleman Bert Peleman 1147 How to find your High Value customers? Bert Peleman discusses how to put new customers on a high-value track.  With inputs from Peter Corijn, José Fernandez and Olivier Enthoven. 

]]> business, marketing, branding No 3. The Brand Butterfly - how can brands work with their retail partners? 3 3 3. The Brand Butterfly - how can brands work with their retail partners? full 8780650a-88bc-4e4d-85a2-4a0c19e214e2 https://share.transistor.fm/s/679e8958 How to find your High Value customers? Bert Peleman checks how brands can work with their retail partners or dealers, to better find and serve High-Value Customers. With contributions from Dieter Struye, Olivier Enthoven José Fernandez, Peter Corijn and Luc Demeulenaere.

]]> How to find your High Value customers? Bert Peleman checks how brands can work with their retail partners or dealers, to better find and serve High-Value Customers. With contributions from Dieter Struye, Olivier Enthoven José Fernandez, Peter Corijn and Luc Demeulenaere.

]]> Fri, 18 Jul 2025 06:00:00 +0200 Bert Peleman Bert Peleman 857 How to find your High Value customers? Bert Peleman checks how brands can work with their retail partners or dealers, to better find and serve High-Value Customers. With contributions from Dieter Struye, Olivier Enthoven José Fernandez, Peter Corijn and Luc Demeulenaere.

]]> business, marketing, branding No 2. The Brand Butterfly - SCV and CLV, really? 2 2 2. The Brand Butterfly - SCV and CLV, really? full 0c9caab8-0781-4359-a8bd-be1f65da3f53 https://share.transistor.fm/s/56745665 How to find your High Value customers? Bert Peleman discusses the two magical marketing concepts: Single Customer View (SCV) and Customer Lifetime Value (CLV).  With inputs from Pascal Tack, José Fernandez, Dieter Struye and Jacques Recourdon. 

Theme music : “So High” by Paul Numi, used with permission.

]]> How to find your High Value customers? Bert Peleman discusses the two magical marketing concepts: Single Customer View (SCV) and Customer Lifetime Value (CLV).  With inputs from Pascal Tack, José Fernandez, Dieter Struye and Jacques Recourdon. 

Theme music : “So High” by Paul Numi, used with permission.

]]> Fri, 11 Jul 2025 06:00:00 +0200 Bert Peleman Bert Peleman 964 How to find your High Value customers? Bert Peleman discusses the two magical marketing concepts: Single Customer View (SCV) and Customer Lifetime Value (CLV).  With inputs from Pascal Tack, José Fernandez, Dieter Struye and Jacques Recourdon. 

Theme music : “So High” by Paul Numi, used with permission.

]]> business, marketing, branding No 1. The Brand Butterfly – start with strategy 1 1 1. The Brand Butterfly – start with strategy full ae5dfe8b-cb3b-438a-ab37-87f1d6f226f7 https://share.transistor.fm/s/b1db8363 How to find your High Value customers? Bert Peleman explores how to start from strategy and how to define your High Value customers. With contributions from Jacques Recourdon, Peter Corijn, Luc Demeulenaere en Olivier Enthoven.

Theme music : “So High” by Paul Numi, used with permission.

]]> How to find your High Value customers? Bert Peleman explores how to start from strategy and how to define your High Value customers. With contributions from Jacques Recourdon, Peter Corijn, Luc Demeulenaere en Olivier Enthoven.

Theme music : “So High” by Paul Numi, used with permission.

]]> Wed, 02 Jul 2025 11:10:33 +0200 Bert Peleman Bert Peleman 840 How to find your High Value customers? Bert Peleman explores how to start from strategy and how to define your High Value customers. With contributions from Jacques Recourdon, Peter Corijn, Luc Demeulenaere en Olivier Enthoven.

Theme music : “So High” by Paul Numi, used with permission.

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