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    <title>The Bootstrapped Experience Podcast</title>
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    <description>Two bootstrappers building SaaS apps on Shopify, sharing their experiences along the way. TBX is a weekly podcast by Jack Kowalski of NeatShift and Bjorn Forsberg of FORSBERG+two.</description>
    <copyright>2020 - The Bootstrapped Experience</copyright>
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    <itunes:author>Jack Kowalsky &amp; Bjorn Forsberg</itunes:author>
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    <itunes:summary>Two bootstrappers building SaaS apps on Shopify, sharing their experiences along the way. TBX is a weekly podcast by Jack Kowalski of NeatShift and Bjorn Forsberg of FORSBERG+two.</itunes:summary>
    <itunes:subtitle>Two bootstrappers building SaaS apps on Shopify, sharing their experiences along the way.</itunes:subtitle>
    <itunes:keywords>software, bootstrapped, shopify, web apps, entrepreneur</itunes:keywords>
    <itunes:owner>
      <itunes:name>Bjorn Forsberg</itunes:name>
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    <itunes:complete>No</itunes:complete>
    <itunes:explicit>No</itunes:explicit>
    <item>
      <title>Episode 28: Bye for now 👋</title>
      <itunes:episode>28</itunes:episode>
      <podcast:episode>28</podcast:episode>
      <itunes:title>Episode 28: Bye for now 👋</itunes:title>
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        <![CDATA[<p>• Last episode<br>• Sales calls<br>• Early stage SaaS - building from your gut feeling<br>• New App Store Listings - The New Arms Race<br>• Delay with making apps multi-lingual because of new App Store stuff<br>• Demo stores showcasing apps<br>• Product testers / feedback service<br>• Explainer videos (150 words per minute roughly)</p>]]>
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        <![CDATA[<p>• Last episode<br>• Sales calls<br>• Early stage SaaS - building from your gut feeling<br>• New App Store Listings - The New Arms Race<br>• Delay with making apps multi-lingual because of new App Store stuff<br>• Demo stores showcasing apps<br>• Product testers / feedback service<br>• Explainer videos (150 words per minute roughly)</p>]]>
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      <pubDate>Fri, 21 Oct 2022 05:26:44 -0700</pubDate>
      <author>Jack Kowalsky &amp; Bjorn Forsberg</author>
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      <itunes:author>Jack Kowalsky &amp; Bjorn Forsberg</itunes:author>
      <itunes:duration>1794</itunes:duration>
      <itunes:summary>In what will be the last episode for some time, Jack and Bjorn talk about sales calls, building from your gut feeling, new app store listings and much more... we hope you've enjoyed listening as much as we've enjoying talking. Thanks for now!</itunes:summary>
      <itunes:subtitle>In what will be the last episode for some time, Jack and Bjorn talk about sales calls, building from your gut feeling, new app store listings and much more... we hope you've enjoyed listening as much as we've enjoying talking. Thanks for now!</itunes:subtitle>
      <itunes:keywords>software, bootstrapped, shopify, web apps, entrepreneur</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:person role="Host" href="https://translateci.com/" img="https://img.transistor.fm/4mVtSyJ978adCp-mP_1tj4xiiinkkSuklKMlAWT7vuE/rs:fill:0:0:1/w:800/h:800/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9wZXJz/b24vYWNkZGIxYjgt/NGRkOC00ZThhLThk/MTUtYTFmNzVmMTkx/ODc5LzE2NjQ3OTcw/MjItaW1hZ2UuanBn.jpg">Jack Kowalsky</podcast:person>
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    <item>
      <title>Bonus episode: Shopify Unite London 2022</title>
      <itunes:episode>27</itunes:episode>
      <podcast:episode>27</podcast:episode>
      <itunes:title>Bonus episode: Shopify Unite London 2022</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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        <![CDATA[<ul><li>Jacks Unite pre-meetup event</li><li>Unite itself: unite.shopify.com</li><li>What did you like most about the event?</li><li>Which talks were best?</li><li>Location, food etc.</li><li>Coming soon: App Store Listing changes</li><li>Coming soon: Re-categorization of App Store (again)</li><li>What’s next for you?</li></ul>]]>
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      <content:encoded>
        <![CDATA[<ul><li>Jacks Unite pre-meetup event</li><li>Unite itself: unite.shopify.com</li><li>What did you like most about the event?</li><li>Which talks were best?</li><li>Location, food etc.</li><li>Coming soon: App Store Listing changes</li><li>Coming soon: Re-categorization of App Store (again)</li><li>What’s next for you?</li></ul>]]>
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      <pubDate>Tue, 27 Sep 2022 04:13:40 -0700</pubDate>
      <author>Jack Kowalsky &amp; Bjorn Forsberg</author>
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      <itunes:author>Jack Kowalsky &amp; Bjorn Forsberg</itunes:author>
      <itunes:duration>2356</itunes:duration>
      <itunes:summary>We're back with a bonus episode of the TBS podcast, where we talk about the recent Shopify Unite 2022 event in London. We also get into the recent announcements regarding upcoming App Store changes.</itunes:summary>
      <itunes:subtitle>We're back with a bonus episode of the TBS podcast, where we talk about the recent Shopify Unite 2022 event in London. We also get into the recent announcements regarding upcoming App Store changes.</itunes:subtitle>
      <itunes:keywords>software, bootstrapped, shopify, web apps, entrepreneur</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:person role="Host" href="https://translateci.com/" img="https://img.transistor.fm/4mVtSyJ978adCp-mP_1tj4xiiinkkSuklKMlAWT7vuE/rs:fill:0:0:1/w:800/h:800/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9wZXJz/b24vYWNkZGIxYjgt/NGRkOC00ZThhLThk/MTUtYTFmNzVmMTkx/ODc5LzE2NjQ3OTcw/MjItaW1hZ2UuanBn.jpg">Jack Kowalsky</podcast:person>
      <podcast:person role="Host" href="https://www.forsbergplustwo.com/" img="https://img.transistor.fm/xAUB5BXgmxKvtGLM8UN-V1kWDkuuQgvx175th7GiHik/rs:fill:0:0:1/w:800/h:800/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9wZXJz/b24vMDQyZGI3MGUt/YjJmZC00NDUyLWEw/ZDItMjZjMzQ5MjQ0/YmY1LzE2NjQ3OTcx/MTMtaW1hZ2UuanBn.jpg">Björn Forsberg</podcast:person>
    </item>
    <item>
      <title>Episode 26: Season finale "Shopify Editions"</title>
      <itunes:episode>26</itunes:episode>
      <podcast:episode>26</podcast:episode>
      <itunes:title>Episode 26: Season finale "Shopify Editions"</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/4b4e4086</link>
      <description>
        <![CDATA[<p><a href="https://www.shopify.com/editions/summer2022/dev?utm_source=blog&amp;utm_medium=social&amp;utm_campaign=editions_summer22&amp;utm_content=devs-us-en-editions-devchampions">Shopify Editions - Summer 2022</a></p><p>Shopify Embedded app improvements:</p><ul><li>https://shopify.dev/apps/tools/app-bridge/actions/fullscreen</li><li>https://shopify.dev/apps/tools/app-bridge/actions/menu/navigation</li><li>https://shopify.dev/apps/design-guidelines</li></ul><p>SASI - https://sasi.unionworks.co.uk<br>SEO &amp; Marketing - https://statamic.com<br>Raising prices - Translateci.com | orderlyemails.com</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><a href="https://www.shopify.com/editions/summer2022/dev?utm_source=blog&amp;utm_medium=social&amp;utm_campaign=editions_summer22&amp;utm_content=devs-us-en-editions-devchampions">Shopify Editions - Summer 2022</a></p><p>Shopify Embedded app improvements:</p><ul><li>https://shopify.dev/apps/tools/app-bridge/actions/fullscreen</li><li>https://shopify.dev/apps/tools/app-bridge/actions/menu/navigation</li><li>https://shopify.dev/apps/design-guidelines</li></ul><p>SASI - https://sasi.unionworks.co.uk<br>SEO &amp; Marketing - https://statamic.com<br>Raising prices - Translateci.com | orderlyemails.com</p>]]>
      </content:encoded>
      <pubDate>Mon, 27 Jun 2022 03:42:06 -0700</pubDate>
      <author>Jack Kowalsky &amp; Bjorn Forsberg</author>
      <enclosure url="https://media.transistor.fm/4b4e4086/124cc338.mp3" length="30320120" type="audio/mpeg"/>
      <itunes:author>Jack Kowalsky &amp; Bjorn Forsberg</itunes:author>
      <itunes:duration>1892</itunes:duration>
      <itunes:summary>In our season finale we dive into the Shopify Editions Summer 2022 announcements, SEO, price changes.. and finish off reflecting on the positives.</itunes:summary>
      <itunes:subtitle>In our season finale we dive into the Shopify Editions Summer 2022 announcements, SEO, price changes.. and finish off reflecting on the positives.</itunes:subtitle>
      <itunes:keywords>software, bootstrapped, shopify, web apps, entrepreneur</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode 25: Do we have anything to talk about?</title>
      <itunes:episode>25</itunes:episode>
      <podcast:episode>25</podcast:episode>
      <itunes:title>Episode 25: Do we have anything to talk about?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/0f1bbb0b</link>
      <description>
        <![CDATA[This week we thought we'd have nothing to talk about, because we'd just met in person earlier in the week. Turns out we did, and this is one of our longest episodes!]]>
      </description>
      <content:encoded>
        <![CDATA[This week we thought we'd have nothing to talk about, because we'd just met in person earlier in the week. Turns out we did, and this is one of our longest episodes!]]>
      </content:encoded>
      <pubDate>Mon, 06 Jun 2022 05:48:45 -0700</pubDate>
      <author>Jack Kowalsky &amp; Bjorn Forsberg</author>
      <enclosure url="https://media.transistor.fm/0f1bbb0b/f829f5ff.mp3" length="40044864" type="audio/mpeg"/>
      <itunes:author>Jack Kowalsky &amp; Bjorn Forsberg</itunes:author>
      <itunes:duration>2499</itunes:duration>
      <itunes:summary>This week we thought we'd have nothing to talk about, because we'd just met in person earlier in the week. Turns out we did, and this is one of our longest episodes!</itunes:summary>
      <itunes:subtitle>This week we thought we'd have nothing to talk about, because we'd just met in person earlier in the week. Turns out we did, and this is one of our longest episodes!</itunes:subtitle>
      <itunes:keywords>software, bootstrapped, shopify, web apps, entrepreneur</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode 24: Developer focus</title>
      <itunes:episode>24</itunes:episode>
      <podcast:episode>24</podcast:episode>
      <itunes:title>Episode 24: Developer focus</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/db13a8d9</link>
      <description>
        <![CDATA[<ul><li>TranslateCI: https://translateci.com/ (Shopify App Store Listing in Beta)</li><li>Lemon.io for hiring: https://lemon.io</li><li>Polaris for Rails: https://polarisviewcomponents.org</li><li>Polaris for Vue: https://github.com/HulkApps/polaris-vue</li><li>https://inertiajs.com</li></ul><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<ul><li>TranslateCI: https://translateci.com/ (Shopify App Store Listing in Beta)</li><li>Lemon.io for hiring: https://lemon.io</li><li>Polaris for Rails: https://polarisviewcomponents.org</li><li>Polaris for Vue: https://github.com/HulkApps/polaris-vue</li><li>https://inertiajs.com</li></ul><p><br></p>]]>
      </content:encoded>
      <pubDate>Thu, 19 May 2022 05:04:59 -0700</pubDate>
      <author>Jack Kowalsky &amp; Bjorn Forsberg</author>
      <enclosure url="https://media.transistor.fm/db13a8d9/21f5e9d6.mp3" length="32152000" type="audio/mpeg"/>
      <itunes:author>Jack Kowalsky &amp; Bjorn Forsberg</itunes:author>
      <itunes:duration>2007</itunes:duration>
      <itunes:summary>This week Jack and I talk about developers. Jack is focusing his TranslateCI app towards Shopify app developers, making it easy to translate the app UI and also the Shopify App Store listing. Björn is working on hiring another Rails developer to join the team, using the Ukrainian lemon.io service. We also get into Figma, Polaris frameworks in Rails &amp;amp; Vue and inertia.js</itunes:summary>
      <itunes:subtitle>This week Jack and I talk about developers. Jack is focusing his TranslateCI app towards Shopify app developers, making it easy to translate the app UI and also the Shopify App Store listing. Björn is working on hiring another Rails developer to join the </itunes:subtitle>
      <itunes:keywords>software, bootstrapped, shopify, web apps, entrepreneur</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode 23: The cats out of the bag</title>
      <itunes:episode>23</itunes:episode>
      <podcast:episode>23</podcast:episode>
      <itunes:title>Episode 23: The cats out of the bag</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/90726c70</link>
      <description>
        <![CDATA[Jack has some big news, that we can finally talk about! We also talk about building new apps, multi-language and the Shopify App Store listings and much more.]]>
      </description>
      <content:encoded>
        <![CDATA[Jack has some big news, that we can finally talk about! We also talk about building new apps, multi-language and the Shopify App Store listings and much more.]]>
      </content:encoded>
      <pubDate>Mon, 02 May 2022 02:00:19 -0700</pubDate>
      <author>Jack Kowalsky &amp; Bjorn Forsberg</author>
      <enclosure url="https://media.transistor.fm/90726c70/604bd4fa.mp3" length="34547185" type="audio/mpeg"/>
      <itunes:author>Jack Kowalsky &amp; Bjorn Forsberg</itunes:author>
      <itunes:duration>2157</itunes:duration>
      <itunes:summary>Jack has some big news, that we can finally talk about! We also talk about building new apps, multi-language and the Shopify App Store listings and much more.</itunes:summary>
      <itunes:subtitle>Jack has some big news, that we can finally talk about! We also talk about building new apps, multi-language and the Shopify App Store listings and much more.</itunes:subtitle>
      <itunes:keywords>software, bootstrapped, shopify, web apps, entrepreneur</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode 22: Writing articles for SEO and Marketing</title>
      <itunes:episode>22</itunes:episode>
      <podcast:episode>22</podcast:episode>
      <itunes:title>Episode 22: Writing articles for SEO and Marketing</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/6cb1f4d4</link>
      <description>
        <![CDATA[Jack works on getting technical articles written for TranslateCI, and we talk about the hard things about writting in general. Bjorn follows up on the new Marketing campaign, Facebook Ads and more.]]>
      </description>
      <content:encoded>
        <![CDATA[Jack works on getting technical articles written for TranslateCI, and we talk about the hard things about writting in general. Bjorn follows up on the new Marketing campaign, Facebook Ads and more.]]>
      </content:encoded>
      <pubDate>Wed, 13 Apr 2022 06:38:47 -0700</pubDate>
      <author>Jack Kowalsky &amp; Bjorn Forsberg</author>
      <enclosure url="https://media.transistor.fm/6cb1f4d4/9e7f03da.mp3" length="35427233" type="audio/mpeg"/>
      <itunes:author>Jack Kowalsky &amp; Bjorn Forsberg</itunes:author>
      <itunes:duration>2212</itunes:duration>
      <itunes:summary>Jack works on getting technical articles written for TranslateCI, and we talk about the hard things about writting in general. Bjorn follows up on the new Marketing campaign, Facebook Ads and more.</itunes:summary>
      <itunes:subtitle>Jack works on getting technical articles written for TranslateCI, and we talk about the hard things about writting in general. Bjorn follows up on the new Marketing campaign, Facebook Ads and more.</itunes:subtitle>
      <itunes:keywords>software, bootstrapped, shopify, web apps, entrepreneur</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode 21: Balancing support &amp; business development</title>
      <itunes:episode>21</itunes:episode>
      <podcast:episode>21</podcast:episode>
      <itunes:title>Episode 21: Balancing support &amp; business development</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/7b653149</link>
      <description>
        <![CDATA[This week Jack and Björn talk about finding balance between support and business development, building in public, latest changes in the Shopify App Store and a whole lot more.]]>
      </description>
      <content:encoded>
        <![CDATA[This week Jack and Björn talk about finding balance between support and business development, building in public, latest changes in the Shopify App Store and a whole lot more.]]>
      </content:encoded>
      <pubDate>Tue, 29 Mar 2022 05:31:15 -0700</pubDate>
      <author>Jack Kowalsky &amp; Bjorn Forsberg</author>
      <enclosure url="https://media.transistor.fm/7b653149/01034dba.mp3" length="36201923" type="audio/mpeg"/>
      <itunes:author>Jack Kowalsky &amp; Bjorn Forsberg</itunes:author>
      <itunes:duration>2260</itunes:duration>
      <itunes:summary>This week Jack and Björn talk about finding balance between support and business development, building in public, latest changes in the Shopify App Store and a whole lot more.</itunes:summary>
      <itunes:subtitle>This week Jack and Björn talk about finding balance between support and business development, building in public, latest changes in the Shopify App Store and a whole lot more.</itunes:subtitle>
      <itunes:keywords>software, bootstrapped, shopify, web apps, entrepreneur</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode 20: London calling!</title>
      <itunes:episode>20</itunes:episode>
      <podcast:episode>20</podcast:episode>
      <itunes:title>Episode 20: London calling!</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">43c636c3-bd94-4651-acf9-836e2f51ff99</guid>
      <link>https://share.transistor.fm/s/f4eb7ddf</link>
      <description>
        <![CDATA[<ul><li>London, co-working and personal assistants</li><li>TranslateCI: https://translateci.com/</li><li>Sponsorship of Laracasts: https://laracasts.com/</li><li>App Bridge 2.0 upgrades finished for Order Printer Pro: https://apps.shopify.com/order-printer-pro</li><li>Planning of Basecamp using Shape Up: https://basecamp.com/shapeup</li><li>Marketing Campaigns</li><li>New App Store experiments</li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<ul><li>London, co-working and personal assistants</li><li>TranslateCI: https://translateci.com/</li><li>Sponsorship of Laracasts: https://laracasts.com/</li><li>App Bridge 2.0 upgrades finished for Order Printer Pro: https://apps.shopify.com/order-printer-pro</li><li>Planning of Basecamp using Shape Up: https://basecamp.com/shapeup</li><li>Marketing Campaigns</li><li>New App Store experiments</li></ul>]]>
      </content:encoded>
      <pubDate>Thu, 10 Mar 2022 02:27:12 -0800</pubDate>
      <author>Jack Kowalsky &amp; Bjorn Forsberg</author>
      <enclosure url="https://media.transistor.fm/f4eb7ddf/a2bd9208.mp3" length="29908252" type="audio/mpeg"/>
      <itunes:author>Jack Kowalsky &amp; Bjorn Forsberg</itunes:author>
      <itunes:duration>1867</itunes:duration>
      <itunes:summary>Jack is getting setup in London, running sponsorships, and hoping to have internet at home again soon. Bjorn shipped AppBridge 2.0 for all the apps and is happy about 2022 progress using the Shape Up method for organizing work.</itunes:summary>
      <itunes:subtitle>Jack is getting setup in London, running sponsorships, and hoping to have internet at home again soon. Bjorn shipped AppBridge 2.0 for all the apps and is happy about 2022 progress using the Shape Up method for organizing work.</itunes:subtitle>
      <itunes:keywords>software, bootstrapped, shopify, web apps, entrepreneur</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode 19: Travel plans, computer issues &amp; shaping up</title>
      <itunes:episode>19</itunes:episode>
      <podcast:episode>19</podcast:episode>
      <itunes:title>Episode 19: Travel plans, computer issues &amp; shaping up</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2a4eae04-516b-477f-9f8d-52ddf531fb9a</guid>
      <link>https://share.transistor.fm/s/87210357</link>
      <description>
        <![CDATA[<ul><li>rails.new</li><li>https://laravel.com/docs/8.x/valet</li><li>https://beyondco.de/services</li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<ul><li>rails.new</li><li>https://laravel.com/docs/8.x/valet</li><li>https://beyondco.de/services</li></ul>]]>
      </content:encoded>
      <pubDate>Wed, 09 Feb 2022 23:17:11 -0800</pubDate>
      <author>Jack Kowalsky &amp; Bjorn Forsberg</author>
      <enclosure url="https://media.transistor.fm/87210357/59a7e63e.mp3" length="30050191" type="audio/mpeg"/>
      <itunes:author>Jack Kowalsky &amp; Bjorn Forsberg</itunes:author>
      <itunes:duration>1876</itunes:duration>
      <itunes:summary>Jack get's ready for his move to London &amp;amp; Bjorn has major issues with his computer!</itunes:summary>
      <itunes:subtitle>Jack get's ready for his move to London &amp;amp; Bjorn has major issues with his computer!</itunes:subtitle>
      <itunes:keywords>software, bootstrapped, shopify, web apps, entrepreneur</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode 18: Planning for 2022</title>
      <itunes:episode>18</itunes:episode>
      <podcast:episode>18</podcast:episode>
      <itunes:title>Episode 18: Planning for 2022</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">377d843f-251b-4316-a643-f628c3229909</guid>
      <link>https://share.transistor.fm/s/1c6acc55</link>
      <description>
        <![CDATA[<ul><li>@JustSteveKing - Laravel programmer with great tutorials: https://twitter.com/JustSteveKing</li><li>App Store Redesign AMA: https://twitter.com/ShopifyDevs/status/1479091995389878273</li><li>Gov UK view component library: https://design-system.service.gov.uk/components/</li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<ul><li>@JustSteveKing - Laravel programmer with great tutorials: https://twitter.com/JustSteveKing</li><li>App Store Redesign AMA: https://twitter.com/ShopifyDevs/status/1479091995389878273</li><li>Gov UK view component library: https://design-system.service.gov.uk/components/</li></ul>]]>
      </content:encoded>
      <pubDate>Wed, 19 Jan 2022 01:59:21 -0800</pubDate>
      <author>Jack Kowalsky &amp; Bjorn Forsberg</author>
      <enclosure url="https://media.transistor.fm/1c6acc55/29254480.mp3" length="31168589" type="audio/mpeg"/>
      <itunes:author>Jack Kowalsky &amp; Bjorn Forsberg</itunes:author>
      <itunes:duration>1945</itunes:duration>
      <itunes:summary>Jack makes progress on both product and marketing for TranslateCI, and Bjorn plans goals for 2022.</itunes:summary>
      <itunes:subtitle>Jack makes progress on both product and marketing for TranslateCI, and Bjorn plans goals for 2022.</itunes:subtitle>
      <itunes:keywords>software, bootstrapped, shopify, web apps, entrepreneur</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/1c6acc55/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Episode 17: Happy holidays!</title>
      <itunes:episode>17</itunes:episode>
      <podcast:episode>17</podcast:episode>
      <itunes:title>Episode 17: Happy holidays!</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">03962c3f-0988-4a23-8b73-58d2106eef7a</guid>
      <link>https://share.transistor.fm/s/f64ef35c</link>
      <description>
        <![CDATA[App Bridge, Marketing, Shopify App Store Listing Changes and much more..]]>
      </description>
      <content:encoded>
        <![CDATA[App Bridge, Marketing, Shopify App Store Listing Changes and much more..]]>
      </content:encoded>
      <pubDate>Wed, 22 Dec 2021 06:07:35 -0800</pubDate>
      <author>Jack Kowalsky &amp; Bjorn Forsberg</author>
      <enclosure url="https://media.transistor.fm/f64ef35c/f31ee758.mp3" length="26056373" type="audio/mpeg"/>
      <itunes:author>Jack Kowalsky &amp; Bjorn Forsberg</itunes:author>
      <itunes:duration>1626</itunes:duration>
      <itunes:summary>App Bridge, Marketing, Shopify App Store Listing Changes and much more..</itunes:summary>
      <itunes:subtitle>App Bridge, Marketing, Shopify App Store Listing Changes and much more..</itunes:subtitle>
      <itunes:keywords>software, bootstrapped, shopify, web apps, entrepreneur</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/f64ef35c/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Episode 16: Welcome to Season 2</title>
      <itunes:episode>16</itunes:episode>
      <podcast:episode>16</podcast:episode>
      <itunes:title>Episode 16: Welcome to Season 2</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">76fbde2a-0f16-400b-aab2-674ad0665e47</guid>
      <link>https://share.transistor.fm/s/5ca59aac</link>
      <description>
        <![CDATA[<ul><li>Translate.ci: <a href="https://www.translate.ci">https://www.translate.ci</a></li><li>FORSBERG+two blog: <a href="https://www.forsbergplustwo.com/blogs/news">https://www.forsbergplustwo.com/blogs/news</a></li><li>Github Marketplace: <a href="https://github.com/marketplace">https://github.com/marketplace</a></li><li>Laravel Shift: <a href="https://laravelshift.com">https://laravelshift.com</a></li><li>Migration to Shopify App Bridge 2.0: <a href="https://shopify.dev/apps/tools/app-bridge/migrating-legacy">https://shopify.dev/apps/tools/app-bridge/migrating-legacy</a></li><li>Vishwesh Shetty's Shopify AppStore Marketing Consultation: <a href="https://vishshet.gumroad.com/l/ykcTQD">https://vishshet.gumroad.com/l/ykcTQD</a></li></ul><p>The Bootstrapped Experience now includes a full written transcript, powered by Otter.ai</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<ul><li>Translate.ci: <a href="https://www.translate.ci">https://www.translate.ci</a></li><li>FORSBERG+two blog: <a href="https://www.forsbergplustwo.com/blogs/news">https://www.forsbergplustwo.com/blogs/news</a></li><li>Github Marketplace: <a href="https://github.com/marketplace">https://github.com/marketplace</a></li><li>Laravel Shift: <a href="https://laravelshift.com">https://laravelshift.com</a></li><li>Migration to Shopify App Bridge 2.0: <a href="https://shopify.dev/apps/tools/app-bridge/migrating-legacy">https://shopify.dev/apps/tools/app-bridge/migrating-legacy</a></li><li>Vishwesh Shetty's Shopify AppStore Marketing Consultation: <a href="https://vishshet.gumroad.com/l/ykcTQD">https://vishshet.gumroad.com/l/ykcTQD</a></li></ul><p>The Bootstrapped Experience now includes a full written transcript, powered by Otter.ai</p>]]>
      </content:encoded>
      <pubDate>Fri, 10 Dec 2021 00:51:50 -0800</pubDate>
      <author>Jack Kowalsky &amp; Bjorn Forsberg</author>
      <enclosure url="https://media.transistor.fm/5ca59aac/f1728e4e.mp3" length="42499750" type="audio/mpeg"/>
      <itunes:author>Jack Kowalsky &amp; Bjorn Forsberg</itunes:author>
      <itunes:duration>2654</itunes:duration>
      <itunes:summary>Welcome back! After a nice autumn break, Jack and Bjorn are back to share their latest SaaS app updates, experiments and experiences.</itunes:summary>
      <itunes:subtitle>Welcome back! After a nice autumn break, Jack and Bjorn are back to share their latest SaaS app updates, experiments and experiences.</itunes:subtitle>
      <itunes:keywords>software, bootstrapped, shopify, web apps, entrepreneur</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/5ca59aac/transcript.txt" type="text/plain"/>
    </item>
    <item>
      <title>Episode 15: Shopify Unite season finale</title>
      <itunes:episode>15</itunes:episode>
      <podcast:episode>15</podcast:episode>
      <itunes:title>Episode 15: Shopify Unite season finale</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2a52b7f0-a3a3-49ef-b0fa-040e5fb2d40f</guid>
      <link>https://share.transistor.fm/s/bbd2c639</link>
      <description>
        <![CDATA[<p>Shopify Unite 2021: https://www.shopify.com/partners/blog/shopify-unite-announcements-2021<br>API Release notes: https://shopify.dev/api/release-notes/2021-07</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Shopify Unite 2021: https://www.shopify.com/partners/blog/shopify-unite-announcements-2021<br>API Release notes: https://shopify.dev/api/release-notes/2021-07</p>]]>
      </content:encoded>
      <pubDate>Fri, 16 Jul 2021 23:08:50 -0700</pubDate>
      <author>Jack Kowalsky &amp; Bjorn Forsberg</author>
      <enclosure url="https://media.transistor.fm/bbd2c639/be02db0d.mp3" length="24807805" type="audio/mpeg"/>
      <itunes:author>Jack Kowalsky &amp; Bjorn Forsberg</itunes:author>
      <itunes:duration>1548</itunes:duration>
      <itunes:summary>In this season finale, Jack and Bjorn talk about Shopify Unite. Their thoughts on the announcements, upcoming features and of course the new revenue share.</itunes:summary>
      <itunes:subtitle>In this season finale, Jack and Bjorn talk about Shopify Unite. Their thoughts on the announcements, upcoming features and of course the new revenue share.</itunes:subtitle>
      <itunes:keywords>software, bootstrapped, shopify, web apps, entrepreneur</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode 14: Voice &amp; tone, hiring developers and new app store categories</title>
      <itunes:episode>14</itunes:episode>
      <podcast:episode>14</podcast:episode>
      <itunes:title>Episode 14: Voice &amp; tone, hiring developers and new app store categories</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e51db3d7-afcf-4df7-a797-71acaa96c793</guid>
      <link>https://share.transistor.fm/s/e6c73292</link>
      <description>
        <![CDATA[<ul><li>FORSBERG+two's new app logos: https://twitter.com/FORSBERGtwo/status/1398208344310038531</li><li>Shopify Voice &amp; Tone style guide: https://polaris.shopify.com/content/voice-and-tone</li><li>Mailchimp Voice &amp; Tone style guide: https://styleguide.mailchimp.com/voice-and-tone</li><li>New Shopify App Store categories: https://shopify.dev/concepts/app-store/getting-your-app-approved/app-categories</li></ul><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<ul><li>FORSBERG+two's new app logos: https://twitter.com/FORSBERGtwo/status/1398208344310038531</li><li>Shopify Voice &amp; Tone style guide: https://polaris.shopify.com/content/voice-and-tone</li><li>Mailchimp Voice &amp; Tone style guide: https://styleguide.mailchimp.com/voice-and-tone</li><li>New Shopify App Store categories: https://shopify.dev/concepts/app-store/getting-your-app-approved/app-categories</li></ul><p><br></p>]]>
      </content:encoded>
      <pubDate>Thu, 17 Jun 2021 01:55:26 -0700</pubDate>
      <author>Jack Kowalsky &amp; Bjorn Forsberg</author>
      <enclosure url="https://media.transistor.fm/e6c73292/1fa11ba4.mp3" length="40773941" type="audio/mpeg"/>
      <itunes:author>Jack Kowalsky &amp; Bjorn Forsberg</itunes:author>
      <itunes:duration>2546</itunes:duration>
      <itunes:summary>Motivation is back for Bjorn with new app logos, improved email drip flows and an almost complete AppKit. Jack works on formalising voice and tone with the new expanded team, improving Neat A/B Testings email notifications and hiring more developers. We also chat about long-term thinking, and the value it can bring once you reach a certain MRR.</itunes:summary>
      <itunes:subtitle>Motivation is back for Bjorn with new app logos, improved email drip flows and an almost complete AppKit. Jack works on formalising voice and tone with the new expanded team, improving Neat A/B Testings email notifications and hiring more developers. We a</itunes:subtitle>
      <itunes:keywords>software, bootstrapped, shopify, web apps, entrepreneur</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode 13: Mexican vacation catchup, and a suspicious negative review story</title>
      <itunes:episode>13</itunes:episode>
      <podcast:episode>13</podcast:episode>
      <itunes:title>Episode 13: Mexican vacation catchup, and a suspicious negative review story</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a92b14fa-49ee-4640-a2b1-b8a008fc9028</guid>
      <link>https://share.transistor.fm/s/0ca418fa</link>
      <description>
        <![CDATA[<ul><li>Jekyll for static sites and emails: https://jekyllrb.com/</li><li>Amazon EventBridge: https://aws.amazon.com/eventbridge/</li><li>Shoryuken for Ruby: https://github.com/ruby-shoryuken/shoryuken</li><li>Twitter thread on negative reviews: https://twitter.com/benfkennedy/status/1389329279708585985</li><li>The Support Heroes: https://www.thesupportheroes.com/</li><li>Shopify Plus Certified Apps: https://apps.shopify.com/collections/plus-certified-apps</li><li>New Shopify App Store design</li><li>Finding motivation</li><li>Worst bug experiences</li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<ul><li>Jekyll for static sites and emails: https://jekyllrb.com/</li><li>Amazon EventBridge: https://aws.amazon.com/eventbridge/</li><li>Shoryuken for Ruby: https://github.com/ruby-shoryuken/shoryuken</li><li>Twitter thread on negative reviews: https://twitter.com/benfkennedy/status/1389329279708585985</li><li>The Support Heroes: https://www.thesupportheroes.com/</li><li>Shopify Plus Certified Apps: https://apps.shopify.com/collections/plus-certified-apps</li><li>New Shopify App Store design</li><li>Finding motivation</li><li>Worst bug experiences</li></ul>]]>
      </content:encoded>
      <pubDate>Wed, 26 May 2021 07:10:58 -0700</pubDate>
      <author>Jack Kowalsky &amp; Bjorn Forsberg</author>
      <enclosure url="https://media.transistor.fm/0ca418fa/9359810b.mp3" length="36407219" type="audio/mpeg"/>
      <itunes:author>Jack Kowalsky &amp; Bjorn Forsberg</itunes:author>
      <itunes:duration>2273</itunes:duration>
      <itunes:summary>We catchup after Jack's vacation and talk about a quite wide range of topics, including a strange case of suspicious negative reviews. See show notes for a full list of topics for this one.</itunes:summary>
      <itunes:subtitle>We catchup after Jack's vacation and talk about a quite wide range of topics, including a strange case of suspicious negative reviews. See show notes for a full list of topics for this one.</itunes:subtitle>
      <itunes:keywords>software, bootstrapped, shopify, web apps, entrepreneur</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Episode 12: Activity based emails, webhook processing and hosting</title>
      <itunes:episode>12</itunes:episode>
      <podcast:episode>12</podcast:episode>
      <itunes:title>Episode 12: Activity based emails, webhook processing and hosting</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e4b1be84-2e79-498f-933b-77e37f3fe2ee</guid>
      <link>https://share.transistor.fm/s/422edf3c</link>
      <description>
        <![CDATA[<ul><li>View Components: https://viewcomponents.org</li><li>Partner Metrics Ideas: <a href="https://partnermetrics.io/overview">https://partnermetrics.io/overview</a></li><li>Webhooks: De-duping via hash signature</li><li>Amazon event-bridge, a better alternative? <a href="https://shopify.dev/tutorials/manage-webhook-events-with-eventbridge">https://shopify.dev/tutorials/manage-webhook-events-with-eventbridge</a></li><li>Laravel Vapour (AWS helper): <a href="https://vapor.laravel.com/">https://vapor.laravel.com/</a></li><li>Hatchbox for Ruby on Rails: <a href="https://www.hatchbox.io/">https://www.hatchbox.io/</a></li><li>What’s the reason for the slowdown in Shopify app installs?</li></ul><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<ul><li>View Components: https://viewcomponents.org</li><li>Partner Metrics Ideas: <a href="https://partnermetrics.io/overview">https://partnermetrics.io/overview</a></li><li>Webhooks: De-duping via hash signature</li><li>Amazon event-bridge, a better alternative? <a href="https://shopify.dev/tutorials/manage-webhook-events-with-eventbridge">https://shopify.dev/tutorials/manage-webhook-events-with-eventbridge</a></li><li>Laravel Vapour (AWS helper): <a href="https://vapor.laravel.com/">https://vapor.laravel.com/</a></li><li>Hatchbox for Ruby on Rails: <a href="https://www.hatchbox.io/">https://www.hatchbox.io/</a></li><li>What’s the reason for the slowdown in Shopify app installs?</li></ul><p><br></p>]]>
      </content:encoded>
      <pubDate>Tue, 04 May 2021 23:31:55 -0700</pubDate>
      <author>Jack Kowalsky &amp; Bjorn Forsberg</author>
      <enclosure url="https://media.transistor.fm/422edf3c/fa140d39.mp3" length="42524439" type="audio/mpeg"/>
      <itunes:author>Jack Kowalsky &amp; Bjorn Forsberg</itunes:author>
      <itunes:duration>2655</itunes:duration>
      <itunes:summary>This week we catch up on progress, working on activity based emails, processing webhooks and app hosting solutions.</itunes:summary>
      <itunes:subtitle>This week we catch up on progress, working on activity based emails, processing webhooks and app hosting solutions.</itunes:subtitle>
      <itunes:keywords>software, bootstrapped, shopify, web apps, entrepreneur</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Jack has an exciting update</title>
      <itunes:episode>11</itunes:episode>
      <podcast:episode>11</podcast:episode>
      <itunes:title>Jack has an exciting update</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d12d5bb1-e3e8-490c-9d8e-ebc128be4349</guid>
      <link>https://share.transistor.fm/s/82dd517f</link>
      <description>
        <![CDATA[<ul><li>App Store Ads Attribution and Optimization. Recommend this video series: <a href="https://www.youtube.com/watch?v=ho1ax1CloS0">https://www.youtube.com/watch?v=ho1ax1CloS0</a></li><li>Playing with Rails Turbo Frames: <a href="https://boringrails.com/tips/turboframe-lazy-load-skeleton">https://boringrails.com/tips/turboframe-lazy-load-skeleton</a></li><li>Deprecation of EASDK and migrating to App Bridge 2.0: <a href="https://shopify.dev/changelog/easdk-being-removed-and-embedded-apps-must-migrate-to-app-bridge">https://shopify.dev/changelog/easdk-being-removed-and-embedded-apps-must-migrate-to-app-bridge</a></li><li>Google Adwords Tip: Make sure the ad text (not target keywords) contains ”Shopify App”. Increases quality of clicks (and thereby optimizes your budget)</li></ul><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<ul><li>App Store Ads Attribution and Optimization. Recommend this video series: <a href="https://www.youtube.com/watch?v=ho1ax1CloS0">https://www.youtube.com/watch?v=ho1ax1CloS0</a></li><li>Playing with Rails Turbo Frames: <a href="https://boringrails.com/tips/turboframe-lazy-load-skeleton">https://boringrails.com/tips/turboframe-lazy-load-skeleton</a></li><li>Deprecation of EASDK and migrating to App Bridge 2.0: <a href="https://shopify.dev/changelog/easdk-being-removed-and-embedded-apps-must-migrate-to-app-bridge">https://shopify.dev/changelog/easdk-being-removed-and-embedded-apps-must-migrate-to-app-bridge</a></li><li>Google Adwords Tip: Make sure the ad text (not target keywords) contains ”Shopify App”. Increases quality of clicks (and thereby optimizes your budget)</li></ul><p><br></p>]]>
      </content:encoded>
      <pubDate>Tue, 20 Apr 2021 04:10:03 -0700</pubDate>
      <author>Jack Kowalsky &amp; Bjorn Forsberg</author>
      <enclosure url="https://media.transistor.fm/82dd517f/e04b4916.mp3" length="28228542" type="audio/mpeg"/>
      <itunes:author>Jack Kowalsky &amp; Bjorn Forsberg</itunes:author>
      <itunes:duration>1762</itunes:duration>
      <itunes:summary>This week Jack shares an exciting update for his Neat A/B testing app. Bjorn moves ahead on branding and AppKit. We also get Shopify App Store Attribution, Rails Turbo Frames, and our thoughts on embedded apps.</itunes:summary>
      <itunes:subtitle>This week Jack shares an exciting update for his Neat A/B testing app. Bjorn moves ahead on branding and AppKit. We also get Shopify App Store Attribution, Rails Turbo Frames, and our thoughts on embedded apps.</itunes:subtitle>
      <itunes:keywords>software, bootstrapped, shopify, web apps, entrepreneur</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Branding, outsourcing development and app store analytics</title>
      <itunes:episode>10</itunes:episode>
      <podcast:episode>10</podcast:episode>
      <itunes:title>Branding, outsourcing development and app store analytics</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">665586ee-dfde-48c1-91c3-28e8f5c8ae46</guid>
      <link>https://share.transistor.fm/s/c3d025c2</link>
      <description>
        <![CDATA[<p>Windy, aTailwind tool: https://usewindy.com</p><p>Brand guidelines creation: https://canva.com</p><p>OrderlyPrint: https://forsbergplustwo.com/pages/orderlyprint</p><p>Shopify App Store Analytics: https://www.appstoreanalytics.io</p><p>Neat A/B Testing: https://neatab.com</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Windy, aTailwind tool: https://usewindy.com</p><p>Brand guidelines creation: https://canva.com</p><p>OrderlyPrint: https://forsbergplustwo.com/pages/orderlyprint</p><p>Shopify App Store Analytics: https://www.appstoreanalytics.io</p><p>Neat A/B Testing: https://neatab.com</p>]]>
      </content:encoded>
      <pubDate>Thu, 25 Mar 2021 02:17:35 -0700</pubDate>
      <author>Jack Kowalsky &amp; Bjorn Forsberg</author>
      <enclosure url="https://media.transistor.fm/c3d025c2/0d701ed0.mp3" length="33001514" type="audio/mpeg"/>
      <itunes:author>Jack Kowalsky &amp; Bjorn Forsberg</itunes:author>
      <itunes:duration>2060</itunes:duration>
      <itunes:summary>This week we chat about brand and marketing, outsourcing development work and Jack maybe changing directions on Translate CI. We also get into app store traffic and analytics.</itunes:summary>
      <itunes:subtitle>This week we chat about brand and marketing, outsourcing development work and Jack maybe changing directions on Translate CI. We also get into app store traffic and analytics.</itunes:subtitle>
      <itunes:keywords>software, bootstrapped, shopify, web apps, entrepreneur</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Customer interviews, public feature requests and helpful javascript frameworks</title>
      <itunes:episode>9</itunes:episode>
      <podcast:episode>9</podcast:episode>
      <itunes:title>Customer interviews, public feature requests and helpful javascript frameworks</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f2e37b1b-7a3d-4352-9d93-8bc6182b6a37</guid>
      <link>https://share.transistor.fm/s/3923a91f</link>
      <description>
        <![CDATA[<ul><li>LiveWire: <a href="https://laravel-livewire.com/">https://laravel-livewire.com/</a></li><li>StimulusJS: <a href="https://stimulus.hotwire.dev/">https://stimulus.hotwire.dev/</a></li><li>Keir Whitaker (Shopify App Marketing Audit and Roadmap): <a href="https://keirwhitaker.com/">https://keirwhitaker.com/</a></li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<ul><li>LiveWire: <a href="https://laravel-livewire.com/">https://laravel-livewire.com/</a></li><li>StimulusJS: <a href="https://stimulus.hotwire.dev/">https://stimulus.hotwire.dev/</a></li><li>Keir Whitaker (Shopify App Marketing Audit and Roadmap): <a href="https://keirwhitaker.com/">https://keirwhitaker.com/</a></li></ul>]]>
      </content:encoded>
      <pubDate>Tue, 16 Mar 2021 11:16:31 -0700</pubDate>
      <author>Jack Kowalsky &amp; Bjorn Forsberg</author>
      <enclosure url="https://media.transistor.fm/3923a91f/7f201dd6.mp3" length="36149842" type="audio/mpeg"/>
      <itunes:author>Jack Kowalsky &amp; Bjorn Forsberg</itunes:author>
      <itunes:duration>2257</itunes:duration>
      <itunes:summary>This week we dive into a lot. Like Jack’s recent customer interviews, thoughts on public roadmaps, helpful javascript for backend devs and more.</itunes:summary>
      <itunes:subtitle>This week we dive into a lot. Like Jack’s recent customer interviews, thoughts on public roadmaps, helpful javascript for backend devs and more.</itunes:subtitle>
      <itunes:keywords>software, bootstrapped, shopify, web apps, entrepreneur</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Burnout and motivation in Corona times</title>
      <itunes:episode>8</itunes:episode>
      <podcast:episode>8</podcast:episode>
      <itunes:title>Burnout and motivation in Corona times</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">58faead3-89eb-4502-88b7-211b42bfa22d</guid>
      <link>https://share.transistor.fm/s/85c1814f</link>
      <description>
        <![CDATA[<ul><li>Burnout</li><li>Yearly pricing</li><li>Upgrading Shopify API versions</li><li>Book: Essentialism: <a href="https://www.audible.com/pd/Essentialism-Audiobook/B00IWZ6XGA">https://www.audible.com/pd/Essentialism-Audiobook/B00IWZ6XGA</a></li></ul><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<ul><li>Burnout</li><li>Yearly pricing</li><li>Upgrading Shopify API versions</li><li>Book: Essentialism: <a href="https://www.audible.com/pd/Essentialism-Audiobook/B00IWZ6XGA">https://www.audible.com/pd/Essentialism-Audiobook/B00IWZ6XGA</a></li></ul><p><br></p>]]>
      </content:encoded>
      <pubDate>Tue, 09 Mar 2021 09:13:21 -0800</pubDate>
      <author>Jack Kowalsky &amp; Bjorn Forsberg</author>
      <enclosure url="https://media.transistor.fm/85c1814f/03eae7ab.mp3" length="37125971" type="audio/mpeg"/>
      <itunes:author>Jack Kowalsky &amp; Bjorn Forsberg</itunes:author>
      <itunes:duration>2318</itunes:duration>
      <itunes:summary>This week we talk about burnout and keeping motivation up. We also chatted a bit about upgrading Shopify API versions and designing good pricing pages</itunes:summary>
      <itunes:subtitle>This week we talk about burnout and keeping motivation up. We also chatted a bit about upgrading Shopify API versions and designing good pricing pages</itunes:subtitle>
      <itunes:keywords>software, bootstrapped, shopify, web apps, entrepreneur</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Finding app ideas, using polaris and transitioning from free to paid</title>
      <itunes:episode>7</itunes:episode>
      <podcast:episode>7</podcast:episode>
      <itunes:title>Finding app ideas, using polaris and transitioning from free to paid</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f63892f8-8f89-4d28-b384-f754b0b7a3e5</guid>
      <link>https://share.transistor.fm/s/5db8ee6a</link>
      <description>
        <![CDATA[<p>Translate CI: https://translateci.com/<br>Shopify Polaris: https://polaris.shopify.com<br>Partner Metrics for Shopify: https://partnermetrics.io</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Translate CI: https://translateci.com/<br>Shopify Polaris: https://polaris.shopify.com<br>Partner Metrics for Shopify: https://partnermetrics.io</p>]]>
      </content:encoded>
      <pubDate>Thu, 18 Feb 2021 11:30:46 -0800</pubDate>
      <author>Jack Kowalsky &amp; Bjorn Forsberg</author>
      <enclosure url="https://media.transistor.fm/5db8ee6a/d5fbf246.mp3" length="41545022" type="audio/mpeg"/>
      <itunes:author>Jack Kowalsky &amp; Bjorn Forsberg</itunes:author>
      <itunes:duration>2594</itunes:duration>
      <itunes:summary>This week we catch up on progress of our new projects, talk about finding app ideas, using the Shopify Polaris design system and also how to transition a free app to paid.</itunes:summary>
      <itunes:subtitle>This week we catch up on progress of our new projects, talk about finding app ideas, using the Shopify Polaris design system and also how to transition a free app to paid.</itunes:subtitle>
      <itunes:keywords>software, bootstrapped, shopify, web apps, entrepreneur</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Redemption, explainer videos and app store optimization</title>
      <itunes:episode>6</itunes:episode>
      <podcast:episode>6</podcast:episode>
      <itunes:title>Redemption, explainer videos and app store optimization</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b3e0a426-6171-476f-9a9c-0c71d91dedb7</guid>
      <link>https://share.transistor.fm/s/11d0a041</link>
      <description>
        <![CDATA[<ul><li>Traction by Justin Mares</li><li>AIDA framework (copywriting formula, aim for 150 words for an explainer, roughly)</li><li>Fivrr.com</li><li>Bread n Beyond (explainer videos)</li><li>Shopify App Store Ads</li></ul><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<ul><li>Traction by Justin Mares</li><li>AIDA framework (copywriting formula, aim for 150 words for an explainer, roughly)</li><li>Fivrr.com</li><li>Bread n Beyond (explainer videos)</li><li>Shopify App Store Ads</li></ul><p><br></p>]]>
      </content:encoded>
      <pubDate>Mon, 08 Feb 2021 10:18:25 -0800</pubDate>
      <author>Jack Kowalsky &amp; Bjorn Forsberg</author>
      <enclosure url="https://media.transistor.fm/11d0a041/544b2713.mp3" length="29487842" type="audio/mpeg"/>
      <itunes:author>Jack Kowalsky &amp; Bjorn Forsberg</itunes:author>
      <itunes:duration>1840</itunes:duration>
      <itunes:summary>This week’s episode has an update on Björn’s recent incident, and Jack comes with some great tips for explainer videos and improving the Shopify app store listing.</itunes:summary>
      <itunes:subtitle>This week’s episode has an update on Björn’s recent incident, and Jack comes with some great tips for explainer videos and improving the Shopify app store listing.</itunes:subtitle>
      <itunes:keywords>software, bootstrapped, shopify, web apps, entrepreneur</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Grumpy old men - Incidents, bugs and useful dev tools</title>
      <itunes:episode>5</itunes:episode>
      <podcast:episode>5</podcast:episode>
      <itunes:title>Grumpy old men - Incidents, bugs and useful dev tools</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9ba7f729-d23f-45f9-90cb-3b8b795683ec</guid>
      <link>https://share.transistor.fm/s/a31f391b</link>
      <description>
        <![CDATA[<p>This week we get into the details of an incident with one of Bjorn's apps (more on that next week) which got it unpublished from the app store for a week, Jack goes on a wild goose chase with the Assets API and shares some great tools for Laravel developers.</p><p>Spatie.be: https://spatie.be/<br>OrderlyEmails: https://apps.shopify.com/email-templates<br>StimulusJS: https://stimulus.hotwire.dev/</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This week we get into the details of an incident with one of Bjorn's apps (more on that next week) which got it unpublished from the app store for a week, Jack goes on a wild goose chase with the Assets API and shares some great tools for Laravel developers.</p><p>Spatie.be: https://spatie.be/<br>OrderlyEmails: https://apps.shopify.com/email-templates<br>StimulusJS: https://stimulus.hotwire.dev/</p>]]>
      </content:encoded>
      <pubDate>Wed, 03 Feb 2021 00:13:45 -0800</pubDate>
      <author>Jack Kowalsky &amp; Bjorn Forsberg</author>
      <enclosure url="https://media.transistor.fm/a31f391b/89cc73ec.mp3" length="27243562" type="audio/mpeg"/>
      <itunes:author>Jack Kowalsky &amp; Bjorn Forsberg</itunes:author>
      <itunes:duration>1700</itunes:duration>
      <itunes:summary>This week we get into the details of an incident with one of Bjorn's apps, Jack goes on a wild goose chase with the Assets API, and also shares some great tools for Laravel developers.</itunes:summary>
      <itunes:subtitle>This week we get into the details of an incident with one of Bjorn's apps, Jack goes on a wild goose chase with the Assets API, and also shares some great tools for Laravel developers.</itunes:subtitle>
      <itunes:keywords>software, bootstrapped, shopify, web apps, entrepreneur</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Superhero, Customer Support, Shopify Polaris and PartnerMetrics</title>
      <itunes:episode>4</itunes:episode>
      <podcast:episode>4</podcast:episode>
      <itunes:title>Superhero, Customer Support, Shopify Polaris and PartnerMetrics</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4e00b97b-d7e2-4171-b01c-1660562d82ca</guid>
      <link>https://share.transistor.fm/s/5a2bda02</link>
      <description>
        <![CDATA[<p>This week Jack hits a roadblock with Superhero, Bjorn get's excited about AppKit and the new Polaris Figma UI kit, and some exciting news coming for PartnerMetrics.</p><p>Superhero: https://www.trysuperhero.com/<br>Polaris Figma Design Kit: https://www.figma.com/@shopify<br>PartnerMetrics: https://partnermetrics.io</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This week Jack hits a roadblock with Superhero, Bjorn get's excited about AppKit and the new Polaris Figma UI kit, and some exciting news coming for PartnerMetrics.</p><p>Superhero: https://www.trysuperhero.com/<br>Polaris Figma Design Kit: https://www.figma.com/@shopify<br>PartnerMetrics: https://partnermetrics.io</p>]]>
      </content:encoded>
      <pubDate>Wed, 20 Jan 2021 03:10:00 -0800</pubDate>
      <author>Jack Kowalsky &amp; Bjorn Forsberg</author>
      <enclosure url="https://media.transistor.fm/5a2bda02/6141c2fa.mp3" length="63126516" type="audio/mpeg"/>
      <itunes:author>Jack Kowalsky &amp; Bjorn Forsberg</itunes:author>
      <itunes:duration>2628</itunes:duration>
      <itunes:summary>This week Jack hits a roadblock with Superhero, Bjorn get's excited about AppKit and the new Polaris figma UI, and some exciting news coming for PartnerMetrics</itunes:summary>
      <itunes:subtitle>This week Jack hits a roadblock with Superhero, Bjorn get's excited about AppKit and the new Polaris figma UI, and some exciting news coming for PartnerMetrics</itunes:subtitle>
      <itunes:keywords>software, bootstrapped, shopify, web apps, entrepreneur</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Happy New Year!</title>
      <itunes:episode>3</itunes:episode>
      <podcast:episode>3</podcast:episode>
      <itunes:title>Happy New Year!</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">53b2631d-ecf7-4869-81dd-98dc426bc6c4</guid>
      <link>https://share.transistor.fm/s/84eba249</link>
      <description>
        <![CDATA[<p>Jack submits a new Shopify app called "Superhero", Bjorn hires his wife for marketing and bookkeeping, and both reflect on 2020 and the year ahead! We also have a special guest appearance from Jack's cat 😅</p><p>Show notes:<br><a href="https://gumroad.com/l/doing-content-right">Doing Content Right - E-Book</a><br><a href="https://www.trysuperhero.com/">Jack's new app: Superhero</a><br><a href="https://www.smiirl.com/">Smiirl counter</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Jack submits a new Shopify app called "Superhero", Bjorn hires his wife for marketing and bookkeeping, and both reflect on 2020 and the year ahead! We also have a special guest appearance from Jack's cat 😅</p><p>Show notes:<br><a href="https://gumroad.com/l/doing-content-right">Doing Content Right - E-Book</a><br><a href="https://www.trysuperhero.com/">Jack's new app: Superhero</a><br><a href="https://www.smiirl.com/">Smiirl counter</a></p>]]>
      </content:encoded>
      <pubDate>Mon, 11 Jan 2021 01:44:26 -0800</pubDate>
      <author>Jack Kowalsky &amp; Bjorn Forsberg</author>
      <enclosure url="https://media.transistor.fm/84eba249/6cd6be3f.mp3" length="53201987" type="audio/mpeg"/>
      <itunes:author>Jack Kowalsky &amp; Bjorn Forsberg</itunes:author>
      <itunes:duration>2215</itunes:duration>
      <itunes:summary>Jack submits a new Shopify app called "Superhero", Bjorn hires his wife for marketing and bookkeeping, and both reflect on 2020 and the year ahead!</itunes:summary>
      <itunes:subtitle>Jack submits a new Shopify app called "Superhero", Bjorn hires his wife for marketing and bookkeeping, and both reflect on 2020 and the year ahead!</itunes:subtitle>
      <itunes:keywords>software, bootstrapped, shopify, web apps, entrepreneur</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Screencasts, pricing, Shopify App Store ads and logo design</title>
      <itunes:episode>2</itunes:episode>
      <podcast:episode>2</podcast:episode>
      <itunes:title>Screencasts, pricing, Shopify App Store ads and logo design</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">17c8dabf-5f2b-4010-ae95-0923c2a56c99</guid>
      <link>https://share.transistor.fm/s/67b8c4f3</link>
      <description>
        <![CDATA[<p>This week we discuss Jack's coming plans to record screencasts for TranslateCI, we share our experiences with the Shopify App Store Ads and we get into our preferred ways of creating logos and creative assets. </p><p><strong>Show notes:<br></strong>TranslateCI: <a href="https://translateci.com/">https://translateci.com/</a><br>Figma logo design course: <a href="https://howtoproduct.co/#logo-design-course">https://howtoproduct.co/#logo-design-course</a><br>Shopify app ads: <a href="https://shopify.dev/concepts/app-store/advertising">https://shopify.dev/concepts/app-store/advertising</a><br>Looka (logo designer): <a href="https://looka.com">https://looka.com</a><br>Manypixels: <a href="https://www.manypixels.co/">https://www.manypixels.co/</a><br>Neat A/B: <a href="https://apps.shopify.com/neat-ab">https://apps.shopify.com/neat-ab</a><br>FORSBERG+two: <a href="https://www.forsbergplustwo.com">https://www.forsbergplustwo.com</a> / <a href="https://apps.shopify.com/partners/forsberg-two">https://apps.shopify.com/partners/forsberg-two</a></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This week we discuss Jack's coming plans to record screencasts for TranslateCI, we share our experiences with the Shopify App Store Ads and we get into our preferred ways of creating logos and creative assets. </p><p><strong>Show notes:<br></strong>TranslateCI: <a href="https://translateci.com/">https://translateci.com/</a><br>Figma logo design course: <a href="https://howtoproduct.co/#logo-design-course">https://howtoproduct.co/#logo-design-course</a><br>Shopify app ads: <a href="https://shopify.dev/concepts/app-store/advertising">https://shopify.dev/concepts/app-store/advertising</a><br>Looka (logo designer): <a href="https://looka.com">https://looka.com</a><br>Manypixels: <a href="https://www.manypixels.co/">https://www.manypixels.co/</a><br>Neat A/B: <a href="https://apps.shopify.com/neat-ab">https://apps.shopify.com/neat-ab</a><br>FORSBERG+two: <a href="https://www.forsbergplustwo.com">https://www.forsbergplustwo.com</a> / <a href="https://apps.shopify.com/partners/forsberg-two">https://apps.shopify.com/partners/forsberg-two</a></p>]]>
      </content:encoded>
      <pubDate>Mon, 21 Dec 2020 00:20:31 -0800</pubDate>
      <author>Jack Kowalsky &amp; Bjorn Forsberg</author>
      <enclosure url="https://media.transistor.fm/67b8c4f3/6a0f4e47.mp3" length="52397821" type="audio/mpeg"/>
      <itunes:author>Jack Kowalsky &amp; Bjorn Forsberg</itunes:author>
      <itunes:duration>2181</itunes:duration>
      <itunes:summary>This week we discuss Jack's coming plans to record screencasts for TranslateCI, we share our experiences with the Shopify App Store Ads and we get into our preferred ways of creating logos and creative assets. </itunes:summary>
      <itunes:subtitle>This week we discuss Jack's coming plans to record screencasts for TranslateCI, we share our experiences with the Shopify App Store Ads and we get into our preferred ways of creating logos and creative assets. </itunes:subtitle>
      <itunes:keywords>software, bootstrapped, shopify, web apps, entrepreneur</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Welcome</title>
      <itunes:episode>1</itunes:episode>
      <podcast:episode>1</podcast:episode>
      <itunes:title>Welcome</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ebb8768c-d3d8-4a27-a5d0-360672ad9b48</guid>
      <link>https://share.transistor.fm/s/27d5cb62</link>
      <description>
        <![CDATA[<p>Welcome to the first episode of The Bootstrapped Podcast. In this episode, Jack and Bjorn introduce themselves, talk about what they are working on, hiring employees and the new Partners API coming from Shopify.</p><p>* We are working on the audio quality, so next weeks episode will be better :)</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Welcome to the first episode of The Bootstrapped Podcast. In this episode, Jack and Bjorn introduce themselves, talk about what they are working on, hiring employees and the new Partners API coming from Shopify.</p><p>* We are working on the audio quality, so next weeks episode will be better :)</p>]]>
      </content:encoded>
      <pubDate>Wed, 16 Dec 2020 03:20:03 -0800</pubDate>
      <author>Jack Kowalsky &amp; Bjorn Forsberg</author>
      <enclosure url="https://media.transistor.fm/27d5cb62/e388b14e.mp3" length="59472661" type="audio/mpeg"/>
      <itunes:author>Jack Kowalsky &amp; Bjorn Forsberg</itunes:author>
      <itunes:duration>2476</itunes:duration>
      <itunes:summary>Welcome to the first episode of The Bootstrapped Podcast. In this episode, Jack and Bjorn introduce themselves, talk about what they are working on, hiring employees and the new Partners API coming from Shopify.</itunes:summary>
      <itunes:subtitle>Welcome to the first episode of The Bootstrapped Podcast. In this episode, Jack and Bjorn introduce themselves, talk about what they are working on, hiring employees and the new Partners API coming from Shopify.</itunes:subtitle>
      <itunes:keywords>software, bootstrapped, shopify, web apps, entrepreneur</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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