The B2B Messaging Podcast by Wynter

#24 - Interview with Mitch Comstock(Senior Product Marketing Manager, LeadIQ)

Wynter — Fri, 25 Aug 2023 05:51:00 -0500

Join us in this episode of the B2B Messaging Podcast with Mitch Comstock, Senior Product Marketing Manager at LeadIQ. Mitch shares how his background in history shaped his storytelling in marketing.

Discover LeadIQ's customer-centric approach to crafting messaging and positioning. Mitch emphasizes the importance of research, market evaluation, and competitor analysis to target customers effectively.

Learn about Lead iq's method of message testing through tracking conversion rates, customer reviews, and feedback from the sales team. Hear Mitch's insights into the ongoing strategies to improve messaging, including staying attuned to market trends and understanding buyer intelligence.

Tune in now!

#23 - Interview with Anna Kovalenko(Senior Product Marketing Manager, VelocityEHS)

Wynter — Thu, 24 Aug 2023 06:25:22 -0500

In this episode, join us with Anna Kovalenko, former senior product marketing manager at VelocityEHS. She shares her six-year journey in product marketing and how she transitioned from product management to product marketing.

Learn how her team at Velocity shapes messaging to fit customer needs and safety. Anna talks about the importance of research, working with target customers, and how teamwork helps create powerful messages.

She also shares a memorable experience in risk management that opened new doors for her. Get practical tips and insights into messaging, go-to-market strategies, and more. Tune in now!

#22 - Interview with Allison Wallace(Product Marketing Manager, SketchUp)

Wynter — Tue, 15 Aug 2023 08:26:08 -0500

In this episode, Allison Wallace, a Product Marketing Manager at SketchUp.

We discuss Allison's unconventional path to product marketing and delve into SketchUp's collaborative messaging process.

The conversation highlights effective techniques for evaluating messaging, utilizing customer insights, and refining strategies for impactful communication.

#21 - Interview with Varun Jaitly(Director of Product Marketing, Cloudera)

Wynter — Sat, 12 Aug 2023 08:00:00 -0500

In this episode of the B2B Messaging Podcast, join us with Varun Jaitly, the Director of Product Marketing at Cloudera. Varun shares his journey from an engineering start to the dynamic world of product marketing, via tech journalism.

Discover Cloudera's collaborative approach to messaging, where product marketing, sales, and tech trends converge. Learn the importance of data-driven decisions with metrics like web traffic, as well as the power of qualitative feedback in shaping messages.

Varun shares about kick starting his product marketing journey in a startup and his early projects there. He underscores the necessity of customer engagement and leveraging platforms like LinkedIn. Tune in for such insights now!

#20 - Interview with Shriti Jaiswal(Product Marketing Manager, StreetLight)

Wynter — Fri, 11 Aug 2023 08:00:00 -0500

In this episode of the B2B Messaging podcast, join our conversation with Shriti Jaiswal, Product Marketing Manager at StreetLight Data. Discover Shriti's unique journey from engineering to brand management to product marketing.

Learn how Streetlight focuses on research and customer insights to drive compelling messaging. Find out how they continually optimize their go-to-market strategy through message testing, buyer intelligence, and real-time feedback.

Shriti sheds light on the significance of adaptability, ongoing learning, and the art of asking "why."

Tune in for more such insights now!

#19- Interview with Inbar Yagur(Director of Content and Product Marketing, Lusha)

Wynter — Thu, 10 Aug 2023 08:00:00 -0500

In this episode of the B2B Messaging Podcast, as we sit with Inbar Yagur, Director of Content and Product Marketing at Lusha, the film artist turned marketing maestro steering Lusha’s content and marketing initiatives, Inbar shares her unexpected journey into product marketing.

Lusha’s messaging evolution shines through as they pivot from individual-centric approaches to embracing the entirety of sales and marketing teams. Join us as Inbar underscores collaboration, relentless testing, and user understanding as pivotal in creating resonant messages.

Learn about the quid pro quo between messaging, positioning, and website copy. Drawing from her vast experience, Inbar also emphasizes the need for transparency in a world of information overload. Tune in for such insights now!

#18 - Interview with Douglas Flora(Head of Product Marketing, Redpanda)

Wynter — Sat, 22 Jul 2023 08:50:59 -0500

In this episode of the B2B Messaging Podcast, we have Doug Flora, Redpanda's Head of Product Marketing, He shares his journey into product marketing and his approach to messaging which focuses on the importance of tailoring messages for various audiences, the unique challenges in larger enterprises, and maintaining alignment with core product value.

He also highlights effective strategies for validating message impact, evolving messaging to meet changing needs, and the role of creativity and analytical thinking in crafting compelling content.

Don't miss Doug's key advice on deep customer understanding, empathetic communication, and the power of listening for successful messaging. Tune in now!

#17 - Interview with Dana Pellegrini(Product Marketing Manager, Degreed)

Wynter — Fri, 21 Jul 2023 10:54:13 -0500

In this episode of the B2B Messaging Podcast, we have Dana Pellegrini, product marketing manager at Degreed. She shares her journey into product marketing and the strategies they utilize in crafting effective messaging.

Learn how at Degreed they combine research, buyer understanding, and market trends to inform their messaging. Dana emphasizes the role of feedback, both qualitative and quantitative, in assessing the effectiveness of messaging and the importance of balancing creativity and analytical thinking.

She also discusses Degreed's unique approach to product pages and how listening actively to clients and the market can yield brilliant insights and solutions.Tune in now!

#16 - Interview with Alex Virden(Director of Product Marketing, Metadata)

Wynter — Wed, 19 Jul 2023 08:13:58 -0500

In this episode of the B2B Messaging podcast, we sit down with Alex Virden, Director of Product Marketing at Metadata. Alex shares her product marketing journey and the go-to-market strategies at Metadata along with how active listening and continuous feedback from teams inform their messaging.

Alex highlights the importance of regular A/B testing, conversion rates monitoring, and direct feedback from marketers to measure message effectiveness. Learn how they update their messaging at Metadata and the impactful projects Alex took part in.

She offers advice on staying open-minded, being curious, and regular writing as a way to master B2B marketing messaging. Don't miss Alex's career advice about constant learning and embracing change in the dynamic world of marketing. Tune in now!

#15 - Interview with Jarrad Hubbard(Prev. Director of Product Marketing, DailyPay)

Wynter — Tue, 18 Jul 2023 09:57:28 -0500

In this episode of the B2B Messaging podcast, we have Jarrad Hubbard, former Director of Product Marketing at Daily Pay. Jarrad shares his journey from sales to product marketing, driven by the need to bridge customer insights and internal teams.

Learn about Daily Pay's collaborative messaging approach and improvement in it by integrating voice of customer and field feedback. Discover how they use A/B testing, feedback from the sales team and user behavior analysis to refine messaging and validate its effectiveness.

Jarrad shares useful tips on crafting compelling messaging and emphasizes meeting with customers regularly for optimizing it. Don't miss this insightful chat with Jarrad on successful product marketing and messaging strategies. Tune in now!

#14 - Interview with Lizbeth Ramirez(Global Product Marketing Manager, New Products, Globalization Partners)

Wynter — Sun, 16 Jul 2023 08:04:00 -0500

In this B2B Messaging Podcast episode, join us with Lizbeth Ramirez, Product Marketing Manager at Globalization Partners.

Lizbeth shares her interesting switch to product marketing and gives us an insight into the company's team-oriented messaging process.Dive into the details of creating and validating key messages, turning them into compelling website copy, and assessing their impact with data analysis and feedback.

Lizbeth recalls an impactful repositioning project at IBM, shares the importance of market research and focusing on customers, and stresses on continuous learning. Gather career tips to help you find your way and excel in product marketing.

#13 - Interview with Elvis Greer(Head of Product Marketing, Skyflow)

Wynter — Sat, 15 Jul 2023 08:03:00 -0500

Join the B2B Messaging podcast for a deep-dive into product marketing with Sky Flow's Elvis Greer. We explore Elvis's journey from advertising sales to leading Sky Flow's product marketing, along with strategies from April Dunford's positioning book.

Discover how cross-functional collaboration creates strong messaging and turns key points into accurate website copy.

Elvis talks about the metrics of success and how often Sky Flow updates its positioning. Get valuable tips on effective communication, the importance of feedback, continuous learning, and building relationships for budding product marketers.

#12 - Interview with Hassina Obaidy(Product Marketing Manager, Emtrain)

Wynter — Fri, 14 Jul 2023 08:03:00 -0500

In this episode, join us with Hasina Obaidy, Product Marketing Manager at Emtrain. Hasina shares her journey to product marketing, inspired by her passion for storytelling and simplification of technical content.

Learn about Emtrain's collaborative messaging process, which takes into account feedback from different teams, competitor analysis, and market testing. Hasina talks about the creation of key messages, their translation into website copy, and how to evaluate their success with various metrics.

She also mentions Emtrain's flexibility in updating their messaging to align with societal trends. Hasina ends the discussion with valuable tips on creating empathetic, research-informed messages that truly resonate with audiences.

#11 - Interview with Ruslan Sultanov(Product Marketing Manager, Precisely)

Wynter — Thu, 13 Jul 2023 07:03:00 -0500

In this B2B Messaging Podcast episode, we talk with Ruslan Sultanov, Product Marketing Manager at Precisely. Listen to Ruslan's path from being an intern to a role combining marketing and his software curiosity.

Understand Precisely’s collaborative messaging strategy, which helps businesses make data-driven decisions. Ruslan provides a look into how key messages are crafted and turned into engaging website copy. Learn how to evaluate messaging effectiveness through campaign metrics, customer dialogues, and external feedback.

Take a peek into the continuous fine-tuning of messaging and the standout launch of Property Graphs. Grab some useful tips on creating powerful messages and resources that can help you get better at product marketing.

#10 - Interview with John Levis(Senior Product Marketing Manager, LogRocket)

Wynter — Wed, 12 Jul 2023 08:04:19 -0500

In this episode of the B2B Messaging Podcast, featuring Log Rocket's Senior Product Marketing Manager, John Levis. Hear about John's accidental yet rewarding journey into product marketing, which leverages his liberal arts and consulting backgrounds.

Get to know about Log Rocket's customer-centric messaging, which is enhanced by monitoring sales interactions and product team discussions. John stresses the importance of teamwork in product marketing, especially when creating market-facing messages and converting them into compelling website copy.

Hear about Log Rocket's active efforts to fine-tune their messaging, and product launches. Receive useful tips on messaging and the importance of asking deep questions to develop effective marketing strategies.

#8 - Interview with Megan Keirstead(Product Marketing Manager, Smile Identity)

Wynter — Wed, 14 Jun 2023 06:00:00 -0500

In this episode of the B2B Messaging Podcast, Megan Keirstead, product marketing manager at Smile Identity, shares insights into her journey and approach to crafting effective messaging.

She highlights the importance of listening to customers and leveraging feedback from the sales team to refine messaging strategies. Megan discusses her iterative process and the metrics she uses to evaluate messaging effectiveness.

She offers valuable advice on active listening and embracing feedback for continuous improvement.

#9 - Interview with Arshkrit Chowdhury(Product Marketing Manager, Fivetran)

Wynter — Wed, 14 Jun 2023 06:00:00 -0500

In this episode of the B2B Messaging Podcast, featuring Arshkrit, Solutions Product Marketing Manager at Five Tran.

Arshkrit shares insights into product marketing and crafting effective messaging.

Discover the strategies for the division of the product marketing team based on customer segments, validating messaging strategies, and measuring success through data analytics. Learn about the power of customer-centric messaging and the importance of continuous improvement.

#7 - Interview with Mark Huber (Head of Brand & Product Marketing, Metadata)

Wynter — Tue, 13 Jun 2023 04:01:04 -0500

Join us on the B2B Messaging podcast as we chat with Mark Huber, Head of Brand & Product Marketing at Metadata.

Mark takes us through his journey into product marketing, sharing how his passion for writing led him to this field.

Mark shares insights on effective storytelling and customer-centric messaging. Discover the collaborative process of turning messaging into website copy and the importance of validation and continuous refinement.

#6 - Interview with Crystal Poenisch (Senior Product Marketing Manager of Cloud Security, Uptycs)

Wynter — Tue, 06 Jun 2023 09:25:21 -0500

In this episode of the B2B Messaging podcast, Crystal, a Senior Product Marketing Manager for cloud security at Uptycs, shares her journey into product marketing.

She discusses the importance of understanding the ideal customer profile (ICP) and positioning, and the role of empathy in creating effective messaging.

She highlights her experience of creating messaging for cloud native detection response and emphasizes the importance of listening to the market and having deep empathy for customers.

#4 - Interview with Tiziana Barrow (Product Marketing Leader, ReliaQuest)

Wynter — Tue, 06 Jun 2023 09:24:29 -0500

Join us on the B2B Messaging podcast as we chat with Tiziana, a product marketing leader, about her journey into product marketing and the importance of crafting effective messaging. Discover insights on messaging strategies, internal collaboration, and continuous optimization. Don't miss out on Tiziana's valuable advice for aspiring product marketers. Tune in now!

#5- Interview with Erica Brackman (Product Marketing Manager (AML), NICE Actimize)

Wynter — Tue, 06 Jun 2023 09:24:02 -0500

Join us on this episode of the Product Marketing podcast as we sit down with Erica Brackman, Product Marketing Manager at NICE Actimize. Erica shares her journey into product marketing and discusses the importance of effective messaging.

Discover how messaging is done at Nice Actimize, the key stakeholders involved, and the ongoing activities that help optimize messaging. Erica also shares valuable insights on metrics, iterative processes, and the skills needed to excel in crafting messaging.

Tune in now!

#3 - Interview with Alan Li (Product Marketing Manager, OpenFin)

Wynter — Tue, 06 Jun 2023 09:23:30 -0500

In this episode of the B2B Messaging podcast, join Alan Lee, a product marketing manager at OpenFin, as he shares his journey into product marketing and discusses the collaborative process of crafting impactful messaging. Gain insights into validating and optimizing messaging strategies, along with tips for aspiring product marketers.

#2 - Interview with Wilfred Vivek (Head of Product Marketing, JungleWorks)

Wynter — Mon, 08 May 2023 02:13:28 -0500

In this episode, we talk about messaging and product marketing with Wilfred Vivek.

We'll talk about how Wilfred found his way into product marketing, how messaging is done at JungleWorks, and how to become great at creating resonating messaging.

#1 - Interview with Andrew C. Oliver (Sr. Director of Product Marketing, MariaDB Corporation)

Wynter — Mon, 08 May 2023 02:11:36 -0500

In this episode, we talk about messaging and product marketing with Andrew C. Oliver.

We'll talk about how Andrew got started in product marketing, how to become great at crafting messaging, how to validate if your messaging is working, and a lot more.