The Aspiring Solopreneur

[Re-Release] The Psychology Behind Pricing For Solopreneurs That Actually Converts

Joe Rando, Carly Ries — Thu, 16 Apr 2026 08:17:29 -0400

If you’re a solopreneur wondering “Am I charging enough?” or feeling awkward about raising your prices, this episode is for you.

In this episode, Carly Ries and Joe Rando tackle one of the most common questions solopreneurs ask: How should I price my services or products? They unpack why pricing isn’t about greed, it’s about fairness, value, and respecting the years of expertise you bring to the table.

You’ll hear why charging based only on time keeps you stuck, how underpricing attracts the wrong clients and leads to burnout, and why shifting toward value-based pricing can protect your energy while increasing your income. They also explore how niching down makes your work more valuable, why higher prices often signal greater credibility, and how your pricing can evolve as your business grows.

If you struggle with imposter syndrome around pricing, worry you’re “too expensive,” or feel unsure how to confidently quote your work, this episode will help you rethink pricing with clarity and confidence.

Episode FAQs

How should a solopreneur price their services?

Solopreneurs should price based on value delivered, not just time spent. Your pricing should reflect the problem you solve, the outcomes you create, and the years of expertise behind your work, not simply an hourly rate. Value-based pricing attracts better clients and supports sustainable income.

Why do solopreneurs struggle with charging higher prices?

Many solopreneurs undercharge because of imposter syndrome, fear of seeming greedy, or wanting to be “nice.” But underpricing often leads to burnout, difficult clients, and income ceilings. Confident pricing helps attract clients who respect your work and your time.

Is niching down really necessary to raise your prices?

Yes. Niching down makes your expertise clearer and more valuable. When you specialize in a specific audience or problem, clients perceive you as the go-to expert, which makes it much easier to justify higher pricing and attract better-fit opportunities.

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

Are you building a business on your own and feeling like you’re going it alone? That stops today. LifeStarr Intro is a free, forever membership built especially for solopreneurs who want real support, real resources, and real community.

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
Live problem-solving meetups, expert sessions and strategies...and you don’t pay a thing

Total value: $65/month. Your cost? Zero.

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The Pricing Strategy That Doubled This Solopreneur's Income in Year One

Joe Rando, Carly Ries — Tue, 14 Apr 2026 08:22:31 -0400

Are you stuck in the hourly billing trap, racing against the clock while your clients pressure you to go faster, cheaper, and more?

In this episode, Jonathan Stark, the "Ditching Hourly" guy, joins Carly and Joe to break down exactly how solopreneurs can escape time-for-money pricing and switch to a value-based model that benefits both you and your clients.

Jonathan shares the surprising moment he realized hourly billing was the root cause of nearly every frustration in his business, from scope creep to client tension to capped income. After making the switch, he doubled his income in year one and watched his client relationships transform almost overnight.

This isn't abstract theory. Jonathan walks through his exact process for determining what your work is worth to a client, including his "why conversation" framework, a series of strategic questions that uncover urgency, business value, and what a home run looks like before you ever quote a price.

He also explains how to structure a three-option proposal, why he defines scope last (not first), and how to handle scope creep without awkward confrontations.

You'll also hear Jonathan's take on retainer pricing, why he doesn't send "rates are going up" letters, when hourly billing might still make sense for newer solopreneurs, and why he keeps contracts minimal even though any lawyer would call him crazy for it.

In this episode, you'll learn:

Why hourly billing creates a self-fulfilling cycle of scope creep and client tension
The "why conversation" framework: three categories of questions that reveal what your work is actually worth
How to build a three-option value-based proposal that practically sells itself
Why Jonathan prices first and defines scope last, and how that changes everything
How to handle scope creep requests without damaging the client relationship
The difference between project-based value pricing and retainer-based advisory pricing
When hourly billing might still be appropriate (and when it's a trap)
Why getting paid upfront changes the entire dynamic of client work
How to raise your prices over time without losing existing clients

Resources mentioned:

Jonathan Stark's free email course: valuepricingbootcamp.com
Jonathan's website: jonathanstark.com
Ditching Hourly podcast

If you found this episode helpful, share it with a solopreneur friend who's struggling with pricing. And don't forget to leave a five-star review and subscribe on your favorite podcast platform, including YouTube.

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
Live problem-solving meetups, expert sessions and strategies...and you don’t pay a thing

Total value: $65/month. Your cost? Zero.

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How to Get Leads Without Social Media (For Solopreneurs Who Hate Posting)

Joe Rando, Carly Ries — Thu, 09 Apr 2026 11:53:31 -0400

You've been told you need to become a full-time content creator to grow your business. Post every day. Fight the algorithm. Do the newest TikTok dance. But what if you hate social media, and still need leads?

In this episode, Carly and Joe break down practical lead generation strategies for solopreneurs who don't want to build an audience on social media. From leveraging your existing network to borrowing other people's audiences to building a referral system that actually works, these are relationship-first approaches that replace the pressure to go viral with something that feels a lot more real.

Whether you're leaving corporate and dreading the "you need to be on social media" advice, or you've been solo for a while and want alternatives to the content hamster wheel, this episode is for you.

Key topics covered:

Why solopreneurs don't need a massive social media following to generate leads
How to use social media for relationship-building without posting or broadcasting
Using LinkedIn for direct outreach and genuine connection (not selling)
Tapping your existing network (past coworkers, vendors, clients, friends, and family) as your first lead generation pipeline
The simple outreach message that lets people know what you do without being pushy
Borrowing audiences through podcast guesting, webinars, guest articles, and PR
How to build a referral system instead of hoping word-of-mouth happens on its own
Book recommendation: The Referral Engine by John Jantsch

Memorable Takeaway

Relationships, reputation, referrals...everything you do should go back to human connection and trust.

Resources & Links Mentioned

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
Live problem-solving meetups, expert sessions and strategies...and you don’t pay a thing

Total value: $65/month. Your cost? Zero.

👉 Ready to stop struggling solo and build a business that works for you?

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Your Phone Is Sabotaging Your Solopreneur Success (Here's the Fix)

Joe Rando, Carly Ries — Tue, 07 Apr 2026 05:00:00 -0400

Are you grinding 18-hour days and still feeling like you're falling behind? The problem might not be your work ethic, it might be the device in your pocket.

In this episode, Carly sits down with Justin Hai, author of Stress Nation and co-founder of Rebalance Health, to talk about the hidden way technology is hijacking your cortisol, wrecking your sleep, and making you a less effective business owner.

Here's what you'll learn:

→ How notifications trick your body into a constant fight-or-flight state
→ Why multitasking might actually be slowing you down
→ The real reason willpower isn't enough to break your screen addiction
→ Simple sleep hygiene habits that can make you 10x more effective
→ How to set boundaries with clients without sacrificing customer service
→ Why isolation and loneliness are a hidden risk for solopreneurs, and what to do about it
→ Small changes you can make today to protect your sleep and lower stress

Whether you're a solopreneur burning the candle at both ends or just someone who can't stop checking texts at 11 PM, this episode is your wake-up call.

Episode FAQs

Q: How does technology affect cortisol and sleep for solopreneurs?

A: Every notification, buzz, and vibration from your phone triggers your body's fight-or-flight response by signaling to your brain that you may not be safe. This keeps cortisol levels elevated throughout the day and into the evening. When cortisol stays high at bedtime, your brain can't wind down, making it difficult to fall asleep or stay asleep. Since your body produces all of its essential hormones during uninterrupted sleep, consistently disrupted rest leads to fatigue, weight gain, anxiety, and diminished decision-making, all of which directly impact how effectively you can run your business.

Q: Why is multitasking bad for solopreneur productivity?

A: While some people can multitask effectively, many solopreneurs are actually less productive when they split their attention across multiple devices and tasks at once. Jumping between a meeting, social media, and a second screen fragments your focus and raises cortisol, which compounds stress over time. Instead of saving hours, multitasking often leads to lower-quality work and mental exhaustion. A more effective approach is to focus on one task at a time during your peak hours and protect your sleep so you can operate at full capacity rather than grinding through the day at 50 or 70 percent.

Q: How can solopreneurs set boundaries with technology without losing clients?

A: Start by recognizing that being available around the clock isn't great customer service; it's training your clients to expect 24/7 access at the expense of your health. Practical steps include removing social media apps from your phone so you only access them intentionally on a desktop, turning off all notifications except phone calls, and responding to texts and messages at scheduled times rather than in real time. Establishing a consistent sleep routine (going to bed and waking up at the same time every day) and avoiding screens, exercise, and heavy meals close to bedtime also help you recharge so that when you are on the clock, you're performing at your absolute best.

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
Live problem-solving meetups, expert sessions and strategies...and you don’t pay a thing

Total value: $65/month. Your cost? Zero.

👉 Ready to stop struggling solo and build a business that works for you?

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From Corporate Salary to Solopreneur Pricing: The Mindset Shift Nobody Teaches You

Joe Rando, Carly Ries — Thu, 02 Apr 2026 13:08:09 -0400

If you've left corporate, or you're thinking about it, there's one mistake almost every new solopreneur makes: pricing like an employee instead of a business owner. In this episode, Joe and Carly break down exactly why that happens and how to fix it.

You'll hear the now-legendary "hammer story" that reframes everything you thought you knew about charging for your expertise, plus a practical framework borrowed from Alex Hormozi's $100M Offers to help you build an offer so valuable, pricing it high feels natural.

In this episode:

Why corporate conditioning makes solopreneurs chronically underprice their services
The single word that should anchor every pricing decision you make
The hammer story, and what a ship engine teaches us about the value of experience
Why "fear of the no" protects the conversation but destroys the business
How higher pricing can actually increase your perceived value
A simple 3-step framework from $100M Offers to build and price a compelling offer

Resources mentioned:

$100M Offers by Alex Hormozi

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
Live problem-solving meetups, expert sessions and strategies...and you don’t pay a thing

Total value: $65/month. Your cost? Zero.

👉 Ready to stop struggling solo and build a business that works for you?

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The 5-Step System That Gives Solopreneurs Consistent Clients

Joe Rando, Carly Ries — Tue, 31 Mar 2026 07:53:40 -0400

If you've ever felt like you're doing all the things in your business but still not landing consistent clients, this episode is for you.

Carly sits down with business strategist and marketing expert Jaime Ellithorpe of 540 Strategies to break down her proven Steps to Stability system, a no-fluff framework that helps solopreneurs stop spinning their wheels and start building a business that actually grows.

In this episode, you'll learn:

The #1 thing Jaime wishes she knew before going solo (and why knowing it upfront might have stopped her)
Why building your brand before knowing your audience is a costly mistake
The "dating to marriage" analogy that explains exactly why your sales feel pushy or fall flat
How to stop chasing marketing trends and build a strategy that actually converts
Why LinkedIn is shifting in 2026, and what that means for your business
The one tool every solopreneur needs to stop leaving money on the table
What Albert Einstein can teach you about solving your biggest business problems

Jaime's 5 Steps to Stability:

Quick Cash Flow
Client Attractor Blueprint (know your audience deeply)
Personal Brand & Differentiation
Authentic Sales System
Automation & Scale

Whether you're just starting out or you've been at this for years, Jaime's framework will help you identify exactly where you're stuck, and what to do next.

Connect with Jaime:

LinkedIn: Jaime Ellithorpe
Agency: 540strategies.com

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
Live problem-solving meetups, expert sessions and strategies...and you don’t pay a thing

Total value: $65/month. Your cost? Zero.

👉 Ready to stop struggling solo and build a business that works for you?

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283. [Re-Release]: How Solopreneurs Can Scale Their Businesses Without Burning Out

Joe Rando, Carly Ries — Thu, 26 Mar 2026 05:00:00 -0400

What if scaling your solopreneur business didn’t mean hiring a team or working 80-hour weeks?

In this episode, we’re diving into creative, cost-effective ways to grow, without giving up the freedom that made you go solo in the first place.

From automating tasks and outsourcing smartly to using AI to customize your messaging and repurposing content like a pro, we’re sharing real strategies that actually work. Whether you're a one-person powerhouse or just getting started, this episode is your blueprint for doing more with less.

Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr Intro gives you free education, community, and tools to build a thriving one-person business. So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!

Access Lifestarr Intro

282. The Hidden Mindset Patterns Sabotaging Your Solo Business

Joe Rando, Carly Ries — Tue, 24 Mar 2026 05:00:00 -0400

What if mindset isn’t “woo”… but the strategy your business is missing?

In this episode of The Aspiring Solopreneur, we sit down with mindset expert Lee Baucom to break down how the way you think is quietly shaping your success (or holding you back).

From working with high-profile clients to helping everyday entrepreneurs thrive, Lee shares practical, real-world strategies that solopreneurs can apply immediately, without adding more to their already packed to-do list.

We unpack:

Why treating your business like an experiment changes everything
The hidden mindset patterns that sabotage solopreneurs
How to stop overworking and start thinking more effectively
Why “I’m just a ___” is hurting your business more than you realize
How to uncover your unique framework (even if you think you don’t have one)
The difference between surviving and truly thriving as a solopreneur

If you’ve ever felt stuck, overwhelmed, or unsure of your next move, this episode will help you rethink how you approach your business and yourself.

👉 Connect with Lee: BookToBusinessBlueprint.com

Episode FAQs

What does it mean to treat mindset as a strategy in business?

Treating mindset as a strategy means intentionally shaping how you think, make decisions, and approach challenges, rather than seeing mindset as a passive or “soft” skill. It directly impacts execution, creativity, and growth.

Why do solopreneurs struggle with mindset more than traditional employees?

Solopreneurs lack built-in accountability, structure, and external validation, which makes internal thought patterns more influential. Without awareness, negative beliefs can quietly sabotage progress.

What are common mindset mistakes solopreneurs make?

Common mistakes include tying self-worth to effort, overcomplicating work, fearing failure, and believing every decision is permanent instead of treating business as a series of experiments.

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
Live problem-solving meetups, expert sessions and strategies...and you don’t pay a thing

Total value: $65/month. Your cost? Zero.

👉 Ready to stop struggling solo and build a business that works for you?

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281. [Re-Release] How to Build Systems That Support Work-Life Balance as a Solopreneur

Joe Rando, Carly Ries — Thu, 19 Mar 2026 08:30:27 -0400

What if building a business that supports your life actually isn’t about hustle…but about resilience, systems, and intention?

In this episode of The Aspiring Solopreneur, Carly and Joe sit down with Mike Lynch, creator, RV-lifer, automation strategist, and founder of Flywheel Factory, for a refreshingly honest conversation about what solopreneurship really looks like behind the scenes.

Mike shares the truth most people won’t say out loud: it’s harder than you think, it takes longer than you expect, and the path rarely looks the way you planned. But it’s also where creativity, freedom, and momentum can finally meet.

You’ll hear how Mike and his family design RV travel around work (not the other way around), how he uses AI and automation to protect his creative energy instead of replacing it, and why building a “flywheel mindset” matters more than just staying busy.

This is a grounded, practical, and motivating episode for solopreneurs who want to build smarter systems, reclaim their time, and design a business that truly supports their life.

Episode FAQs

How can solopreneurs use AI and automation without losing their personal voice?

Solopreneurs can use tools like Custom GPTs, content workflows, and automation platforms (like Make or Zapier) to streamline their work while still sounding like themselves. The key is starting with your own ideas and experiences first, then using AI to refine, organize, and scale your content, not replace your thinking.

What’s the best way for overwhelmed solopreneurs to get started with automation?

The best place to start is identifying one repetitive, frustrating task in your business and breaking it into smaller steps. From there, tools like Custom GPTs or simple automations can help eliminate bottlenecks.

How can solopreneurs design a business that supports their lifestyle instead of causing burnout?

It starts with defining non-negotiables (family time, flexibility, travel, health) and then building systems around those priorities.

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
Live problem-solving meetups, expert sessions and strategies...and you don’t pay a thing

Total value: $65/month. Your cost? Zero.

👉 Ready to stop struggling solo and build a business that works for you?

Join LifeStarr Intro for Free

280. The Business Advice Many Artists Wish They Heard Sooner

Joe Rando, Carly Ries — Tue, 17 Mar 2026 08:51:32 -0400

Can artists really make money without underpricing themselves, chasing likes, or falling for the starving artist myth?

In this episode of The Aspiring Solopreneur, we sit down with Miriam Schulman, author of the Artpreneur, to talk about what it really takes for artists and creatives to build sustainable one-person businesses. From her leap out of Wall Street after 9/11 to building a successful career as an artist and business coach, Miriam shares the mindset shifts, pricing lessons, and marketing strategies that help creatives stop thinking small and start selling for real transformation.

We get into why cheaper is not easier to sell, why artists should stop relying on social media as their main growth strategy, and how to build a business that supports both creativity and income. Miriam also breaks down the common mistakes artists make, how introverts can sell successfully, and why taste, mindset, and human connection still matter in the age of AI.

If you’re a creative solopreneur, artist, maker, or service provider trying to turn passion into profit, this episode is packed with practical takeaways you can apply right now.

In this episode, we talk about:

Why lower prices do not automatically make selling easier
The biggest mistakes artists make when trying to grow a business
How to build an audience without relying on Instagram
Why email lists matter more than social followers
The difference between selling cheap products and selling transformation
How introverts can market and sell in a way that feels natural
The mindset artists need to break free from the starving artist myth
What AI can and cannot replace in creative work
Why artists need better systems, pricing, and business structure

This episode is for:

Artists
Creatives
Artpreneurs
Content creators
Creative service providers
Solopreneurs building a business around their talent

Share this episode with an artist or creative entrepreneur who needs to hear it.

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
Live problem-solving meetups, expert sessions and strategies...and you don’t pay a thing

Total value: $65/month. Your cost? Zero.

👉 Ready to stop struggling solo and build a business that works for you?

Join LifeStarr Intro for Free

279. Solopreneur Admin Creep: The Invisible Work That’s Stealing Your Week

Joe Rando, Carly Ries — Thu, 12 Mar 2026 11:16:10 -0400

Many professionals leave corporate to start a solopreneur business because they want more freedom, more control over their time, and the chance to focus on work they actually enjoy. But a few months in, many realize something surprising: they’re busier than ever.

In this episode of The Aspiring Solopreneur, Carly Ries and Joe Rando unpack the hidden force quietly draining solopreneurs’ time and energy...admin creep.

From constant email checking to Slack notifications, scheduling logistics, CRM updates, and endless small tasks, these seemingly minor responsibilities can quickly take over your week if you’re not careful.

Carly and Joe explore why solopreneurs often mistake being busy for being productive, how constant interruptions destroy deep work, and why setting clear communication boundaries is essential when you’re running a business on your own.

They also share practical strategies for reclaiming your time, including creating systems around email, setting expectations with clients and collaborators, and identifying tasks you can automate, outsource, or eliminate entirely.

If you’ve ever wondered why your calendar is full but your biggest goals still feel out of reach, this episode will help you take back control of your schedule, and your business.

In this episode, you’ll learn:

Why admin creep silently takes over solopreneurs’ schedules
The difference between being busy and being productive
How constant notifications and messages destroy focus and deep work
Simple ways to set boundaries around email and messaging
How to identify tasks you should automate, outsource, or eliminate
Why protecting your time is one of the most important skills in solopreneurship

Key takeaway:

Your time is finally yours when you become a solopreneur, but without clear boundaries and systems, the small tasks of running a business can quickly take it back.

Enjoying the show?

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🌟 Featured Resource: LifeStarr Intro for Solopreneurs

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
Live problem-solving meetups, expert sessions and strategies...and you don’t pay a thing

Total value: $65/month. Your cost? Zero.

👉 Ready to stop struggling solo and build a business that works for you?

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278. Financial Advice Every Solopreneur Needs to Hear

Joe Rando, Carly Ries — Tue, 10 Mar 2026 11:42:42 -0400

Most solopreneurs start their business for freedom, but many end up overwhelmed by the financial side of running a company. Taxes, retirement planning, business structure, and investment decisions can feel intimidating, which often leads to what today’s guest calls the “Paralysis Penalty.”

In this episode of The Aspiring Solopreneur, Carly Ries and Joe Rando sit down with financial strategist Mike Milligan to unpack practical financial strategies every solopreneur should understand. Mike shares how delaying financial decisions can quietly cost entrepreneurs thousands, and explains simple systems that can help solopreneurs keep more of what they earn.

You’ll also hear about tax strategies many entrepreneurs overlook, how to structure your finances when your business starts generating income, and why solopreneurs should seek financial advice from someone who understands the realities of entrepreneurship.

Plus, Mike shares a powerful personal story about learning sales and business fundamentals while helping his grandmother sell homemade collard sandwiches, a lesson in entrepreneurship that shaped his entire career.

If you’ve ever felt uncertain about the financial side of running your solo business, this episode will help you start building a smarter foundation.

In This Episode, We Discuss:

The “Paralysis Penalty” and how it prevents entrepreneurs from making smart financial decisions
Why solopreneurs should get financial advice from other entrepreneurs
Simple tax strategies many solopreneurs forget (or never knew existed)
The importance of separating business and personal finances
How a Solo 401(k) can dramatically increase retirement savings for solopreneurs
The Augusta Rule and how some business owners legally reduce taxes
Why a Subchapter S election can reduce self-employment taxes
The three financial roles every solopreneur should eventually have: education, tax planner, and banker
A simple framework for managing income: one-third for taxes, one-third for growth, one-third for living
The entrepreneurial lessons Mike learned from helping his grandmother build a sandwich business from scratch

Memorable Quote from This Episode

“By changing nothing, nothing changes.” – Tony Robbins

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FAQs
What is the “Paralysis Penalty” for solopreneurs?

The “Paralysis Penalty” happens when entrepreneurs delay financial decisions because they feel overwhelmed or unsure who to trust. Instead of taking action on taxes, investments, or business structure, they do nothing, which can cost them thousands in missed tax strategies, retirement savings opportunities, and financial planning advantages.

What tax strategies should solopreneurs know about?

Some commonly overlooked tax strategies for solopreneurs include home office deductions, separating personal and business finances, using a Solo 401(k) to save for retirement, electing Subchapter S status to reduce self-employment tax, and leveraging rules like the Augusta Rule that allow business owners to rent their home to their business for tax advantages.

How should solopreneurs manage their income and finances?

A simple framework many entrepreneurs use is the one-third rule: allocate one-third of income for taxes, one-third for business growth, and one-third for personal income. Creating separate accounts for taxes and expenses, working with a tax planner, and tracking expenses consistently can help solopreneurs avoid financial stress and build long-term wealth.

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
Live problem-solving meetups, expert sessions and strategies...and you don’t pay a thing

Total value: $65/month. Your cost? Zero.

👉 Ready to stop struggling solo and build a business that works for you?

Join LifeStarr Intro for Free

277. The Marketing Framework Many Solopreneurs Are Missing

Joe Rando, Carly Ries — Thu, 05 Mar 2026 11:54:54 -0500

Most solopreneurs think their marketing problem is their offer, pricing, or marketing channel. But often the real issue is much quieter, and far more damaging.

They’re speaking to the wrong version of their audience.

In this episode of The Aspiring Solopreneur, Carly and Joe unpack a powerful marketing framework that can instantly improve how solopreneurs communicate with potential clients: Problem Identity, Process Identity, and Product Identity.

Many solopreneurs stop their messaging at the problem stage, constantly reinforcing pain points like overwhelm, inconsistency, or burnout. While this may grab attention, it rarely converts.

Why? Because people don’t want to stay stuck in the identity of their problem.

Instead, effective marketing acknowledges where someone is while also speaking to who they want to become during the journey and who they believe they’ll be after the transformation.

If your marketing feels like it’s not connecting, or your audience understands the problem but still isn’t buying, this episode may explain exactly why.

In this episode, you’ll learn:

Why speaking only to pain points can actually repel potential clients
The three identities every buyer moves through before making a purchase
Why most solopreneurs skip the Process Identity (and why that’s a mistake)
How to shift your messaging so clients see themselves evolving, not stuck
Simple questions to help you refine your marketing immediately

If you’re a service-based solopreneur trying to attract better clients and improve your messaging, this framework could completely change how you communicate your value.

Key takeaway:

Ask yourself these three questions about your audience:

What identity are they stuck in right now? (Problem Identity)
Who do they want to feel like while solving the problem? (Process Identity)
Who do they believe they’ll become when they succeed? (Product Identity)

Your marketing should speak to all three.

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And if this episode made you rethink your marketing, share it with a fellow solopreneur who might need to hear it.

Episode FAQs

What are the three identities in marketing messaging?

The three identities in marketing messaging are Problem Identity, Process Identity, and Product Identity. Problem Identity refers to how your audience currently sees themselves when experiencing a challenge. Process Identity reflects who they want to become while working toward solving that problem. Product Identity is the version of themselves they believe they will be after achieving the desired outcome. Effective marketing speaks to all three stages to guide potential customers through the transformation.

Why shouldn’t solopreneurs only focus on pain points in their marketing?

While addressing pain points can capture attention, focusing only on them can actually limit conversions. Potential clients don’t want to stay identified with their struggles; they want to move beyond them. When solopreneurs also speak to the process of growth and the identity their audience wants to become, their marketing feels more motivating and aspirational, which increases trust and engagement.

How can solopreneurs improve their messaging to attract more clients?

Solopreneurs can improve their messaging by aligning it with the identity their audience is experiencing. Start by acknowledging the current problem your audience faces, then speak to who they want to become during the journey, and finally highlight the identity they’ll have after achieving success. Messaging that reflects this transformation helps potential clients see themselves progressing toward a better version of themselves, making them more likely to engage and convert.

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
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276. How Solopreneurs Can Make Money Online Without Followers

Joe Rando, Carly Ries — Tue, 03 Mar 2026 08:47:44 -0500

Think you need thousands of followers to make money online? Think again.

In this episode of The Aspiring Solopreneur, Carly Ries and Joe Rando sit down with creator and educator Megan Spencer, who built a thriving business helping everyday people earn online, without chasing viral fame or building massive audiences.

Megan shares how user-generated content (UGC), freelancing, and other creator economy opportunities allow solopreneurs and side-hustlers to start earning quickly, sometimes within their first week. Even better? Many of these opportunities are introvert-friendly, require no followers, and can be done quietly from home.

You’ll hear how Megan went from experimenting with online side hustles to building her “anti-influencer method,” which teaches creators to focus on systems, skills, and confidence instead of popularity.

What You’ll Learn in This Episode

Why waiting for everything to be perfect keeps so many aspiring solopreneurs stuck
How UGC (user-generated content) allows people to get paid without having followers
The mindset shift introverted entrepreneurs need before starting online
Why Megan recommends not niching down too early
The platforms where brands are actively hiring everyday creators
How batching content prevents burnout and overwhelm
The difference between income streams like UGC, Amazon influencer commissions, freelancing, and TikTok Shop
Why starting with one income stream can lead to faster success
The underrated content strategy that accidentally made Megan $50,000 from one TikTok video
How small “quick wins” help build the confidence solopreneurs need to keep going

Key Takeaways

Many people believe online success requires a big audience, expensive equipment, or a perfectly curated life. Megan argues the opposite: brands often want authentic, everyday creators, not polished influencers.

By starting small, learning content skills, and building confidence through quick wins, solopreneurs can begin creating income streams online faster than they might expect.

As Megan reminds us in this episode: “Slow growth is still growth.”

Resources & Links

Learn more about Megan and her work:
Website: megthecreator.com
Instagram: megthecreator_
TikTok: @megthecreator_

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275. [Re-Release] Your Expertise Is Cute, But Can You Sell It?

Joe Rando, Carly Ries — Thu, 26 Feb 2026 08:20:13 -0500

What do branding yourself, redefining freedom, and learning how to actually sell have in common? Solopreneur coach Moe Choice breaks it all down in this wildly refreshing episode. From bouncing back after burnout and bankruptcy to building 15K+ months, Moe shares the mindset shifts and practical skills that truly move the needle.

If you're tired of vague advice and ready to get real about positioning, marketing, and building a business on your terms, this one’s a must-listen.

Access Lifestarr Intro

274. The Legal Basics You Actually Need As A Solopreneur

Joe Rando, Carly Ries — Tue, 24 Feb 2026 11:11:20 -0500

In this episode, Carly and Joe sit down with Bobby Klinck, Harvard Law grad and founder of Plainly Legal, to break down the legal basics every solopreneur should handle early without getting scared, overwhelmed, or spending $5,000 on day one. Bobby explains the “prevention vs cure” approach to legal protection, the fast checks that can save you from a painful rebrand, and the biggest copyright mistakes that trigger expensive demand letters.

You’ll learn what to prioritize first, what you can safely DIY, and how to avoid the most common traps (like using a brand name without a trademark search, grabbing images from the internet, skipping contractor agreements, and misunderstanding what an LLC actually protects).

Plus: Bobby shares how to get a free legal audit so you can see what you need, without paying a lawyer just to understand the basics.

Links & Resources:
Plainly Legal (look for “Start Free” to run the free legal audit)

FAQs

Do I need a privacy policy on my website?
In most cases, yes, especially if you collect visitor data (analytics, email opt-ins, cookies). A privacy policy is the one website document Bobby says is typically legally required.

Can I use images I find online if I give credit?
Usually no. Most images are protected by copyright, and “credit” doesn’t equal permission. Use licensed images, free-use sites, or your own/AI-generated visuals.

Can an LLC stop someone from suing me personally?
Not for your own actions. An LLC can help limit certain business liabilities, but it doesn’t make you lawsuit-proof, especially if the claim is tied to what you did.

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
Live problem-solving meetups, expert sessions and strategies...and you don’t pay a thing

Total value: $65/month. Your cost? Zero.

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273. Many Solopreneurs Stay Stuck Because They Don’t Do This

Joe Rando, Carly Ries — Thu, 19 Feb 2026 07:42:46 -0500

Most solopreneurs don’t fail because they lack skill. They stall because they stay private.

In this episode, Carly shares a powerful takeaway from a women’s solopreneur retreat in Colorado Springs: the moment you say your business idea out loud is the moment it becomes real.

Because when no one knows what you're building, no one can help you build it.

You’ll learn the three essential types of community every solopreneur needs, not just for emotional support, but for growth, opportunity, and momentum.

If you’ve ever felt stuck, invisible, or like your business isn’t gaining traction, this episode will show you why, and how to change it.

Key Takeaways:

• Why saying your business idea out loud accelerates growth
• The 3 types of community every solopreneur needs
• How community creates momentum, opportunity, and referrals
• Why keeping your business private slows your progress
• How to build meaningful connections, even if you're just starting
• Why community must be reciprocal, not transactional

This episode is especially valuable for solopreneurs who want more momentum, clarity, and growth, without hiring employees or scaling traditionally.

Remember: flying solo in business doesn’t mean you’re alone.

Subscribe & Review

If this episode helped you, please leave a review! Reviews help us reach more solopreneurs and continue bringing you actionable insights each week.

FAQs

Why is community important for solopreneurs?

Community helps solopreneurs gain perspective, referrals, support, and opportunities they cannot create alone. Without community, growth is slower and more difficult.

What are the three types of community solopreneurs need?

Solopreneurs need sustaining community (support), stretching community (growth), and scaling community (opportunity and connections).

How do solopreneurs build community?

Start by sharing your business idea out loud, saying yes to conversations, helping others first, and building relationships over time.

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
Live problem-solving meetups, expert sessions and strategies...and you don’t pay a thing

Total value: $65/month. Your cost? Zero.

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272. How Successful Solopreneurs Think Differently About Growth

Joe Rando, Carly Ries — Tue, 17 Feb 2026 08:34:40 -0500

What separates solopreneurs who stay stuck from those who scale into something bigger?

In this episode of The Aspiring Solopreneur, Carly Ries and Joe Rando sit down with attorney and business strategist Brandon Williams, whose experience working with major brands like Steve Harvey Global gives him a unique perspective on what it really takes to grow a business from a single idea into a lasting legacy.

Brandon breaks down one of the biggest myths about solopreneurship: that doing it alone means building it alone. He explains why the most successful solopreneurs actively build networks, leverage contractors, and think years ahead, even when they’re just starting out.

Whether you’re still in the idea phase or actively growing your business, this conversation will help you shift from thinking small to building intentionally.

What You’ll Learn in This Episode

Why solopreneurs should think like CEOs, even on day one
How to scale without hiring employees (using contractors and partnerships)
The mindset shift that helps solopreneurs overcome imposter syndrome
How to break big, long-term goals into actionable daily priorities
The legal structures solopreneurs should set up early (like LLCs and contracts)
Why sharing your idea accelerates growth instead of risking it
How to build confidence when entering rooms with more “established” people
The biggest partnership mistakes solopreneurs make (and how to avoid them)
Why effort and momentum attract opportunities and support

Key Takeaways

1. Flying solo doesn’t mean building alone
Solopreneurs who scale successfully surround themselves with contractors, mentors, and collaborators.

2. Confidence comes from action, not experience
The difference between those who succeed and those who don’t is often the willingness to try.

3. Structure makes your business real
Creating an LLC, separating finances, and putting agreements in place protects your future growth.

4. Focus on where you’re going, not just where you are
Thinking years ahead helps guide better decisions today.

5. Effort attracts momentum
Taking consistent action creates opportunities, connections, and growth.

Episode FAQs

How can solopreneurs scale their business without hiring employees?

Solopreneurs can scale by building a network of contractors, freelancers, and collaborators instead of hiring full-time employees. This allows them to expand their capabilities, take on more clients, and increase revenue while maintaining flexibility and low overhead. Many successful solopreneurs use contractors for marketing, operations, design, and technical work.

What legal structure should a solopreneur set up when starting a business?

Most solopreneurs should create an LLC (Limited Liability Company) early in their business. An LLC separates personal and business assets, protecting the owner from personal liability if legal issues arise. Solopreneurs should also open a separate business bank account and use written agreements with contractors and clients.

How do solopreneurs build confidence when starting or growing a business?

Solopreneurs build confidence through action, not experience alone. Taking small steps, such as networking, talking about their business, working with clients, and executing consistently, helps build belief over time. Even experienced business leaders are constantly learning, and confidence grows by doing, not waiting until everything feels perfect.

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
Live problem-solving meetups, expert sessions and strategies...and you don’t pay a thing

Total value: $65/month. Your cost? Zero.

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271. [Re-Release] Your Solo Business Won’t Stay the Same. Here’s How to Future-Proof It!

Joe Rando, Carly Ries — Thu, 12 Feb 2026 10:52:50 -0500

In this episode of The Aspiring Solopreneur, Carly and Joe get real about how to future-proof your business (and yourself) for the inevitable changes ahead. From spotting shifts in your industry to using AI and automation wisely, diversifying income streams, and planning for the long haul, this episode is your blueprint for staying resilient no matter what tomorrow throws your way.

It’s not about predicting the future, it’s about being ready for it.

Episode FAQs

What does it mean to future-proof your business as a solopreneur?
Future-proofing is all about building resilience and adaptability into your business so you can thrive no matter what changes come your way. You can’t predict every trend or challenge, but you can create systems, habits, and strategies that help you pivot quickly, like setting aside time to review what’s shifting in your industry, automating key tasks, and staying curious about new tools and opportunities.

How can I stay on top of trends without getting overwhelmed?
Be intentional about what you consume. Set up Google Alerts for your niche, use AI tools to summarize relevant updates, and curate your social media feeds to focus only on accounts that bring you value. The goal isn’t to chase every shiny object,
it’s to pay attention to the shifts that truly impact your clients, your market, or your workflow.

What’s one of the smartest ways to make your business more resilient?
Diversify your income streams within your expertise. For example, if you’re a coach, offer 1:1 sessions, but also create a digital course, downloadable resources, or a group program. That way, if one area slows down, another can pick up the slack. Bonus points if you layer in automation so some of those streams run while you’re off the clock.

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
Live problem-solving meetups, expert sessions and strategies...and you don’t pay a thing

Total value: $65/month. Your cost? Zero.

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270. The Lie Solopreneurs Believe About “Overnight Success”

Joe Rando, Carly Ries — Tue, 10 Feb 2026 08:29:16 -0500

Everyone wants the shortcut. No one wants to hear the truth.

In this episode of The Aspiring Solopreneur, filmmaker and media strategist Jake Isham delivers the reality most solopreneurs desperately need: you’re not failing, you’re just underestimating the volume it takes to succeed.

From why real brands need thousands of reps, to how to think about content like the gym (without burning out), this conversation reframes success as a long-term, action-driven game. If you’ve ever felt behind, discouraged, or confused by “get rich quick” advice, this episode will reset your expectations in the best possible way.

Episode FAQs

How much content do solopreneurs really need to be successful?

Most solopreneurs dramatically underestimate the volume required to build trust, authority, and momentum. Success usually comes from hundreds (or thousands) of reps over time, not a handful of viral posts.

Do solopreneurs really need to become a media company?

Not at the beginning. Early on, solopreneurs should focus on one marketing channel that works. But to build a long-term brand, becoming a media company, gradually and sustainably, creates leverage, trust, and visibility.

What’s the best content strategy for solopreneurs with limited time?

A sustainable strategy focuses on consistency over perfection. Start with one format you can maintain, treat content like a workout routine, improve form over time, and measure progress by actions taken, not short-term results.

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
Live problem-solving meetups, expert sessions and strategies...and you don’t pay a thing

Total value: $65/month. Your cost? Zero.

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269. The Real Reason You’re Not Standing Out As A Solopreneur

Joe Rando, Carly Ries — Thu, 05 Feb 2026 11:10:29 -0500

Standing out in a crowded market isn’t about being louder; it’s about being clearer.

In this episode of The Aspiring Solopreneur, Carly Ries and Joe Rando break down why competition isn’t the real problem for most solopreneurs. The real issue? Vague positioning, hidden personalities, and businesses that look like everyone else.

You’ll learn how to differentiate yourself even when your industry feels oversaturated, why your personal approach is often your biggest advantage, and how clarity around who you aren’t for can actually attract better clients. The conversation also tackles the role of AI and content overload, the importance of having a clear point of view, and why transparency, storytelling, and authenticity matter more than ever.

If you’re a solopreneur struggling to stand out, attract the right clients, or feel lost in a sea of competitors, this episode offers a practical checklist to help you show up differently, and more effectively.

EPISODE FAQS
How can solopreneurs stand out in a crowded market?

Solopreneurs stand out by clearly communicating who they are, how they work, and who they’re best suited to help. Differentiation comes from personality, process, point of view, and transparency, not from trying to compete on volume or trends.

Is competition really a problem for solopreneurs?

For most solopreneurs, competition isn’t the issue. The bigger challenge is unclear positioning. Even in crowded markets, there is room for solopreneurs who clearly articulate their approach, values, and working style.

What role does personal brand play in solopreneur success?

Personal brand is a major advantage for solopreneurs because clients work directly with the individual, not a team or agency. Showing personality, preferences, boundaries, and transparency helps attract better-fit clients and build trust faster.

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
Live problem-solving meetups, expert sessions and strategies...and you don’t pay a thing

Total value: $65/month. Your cost? Zero.

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268. Your Solopreneur Business Isn’t Broken, But Your Mindset Might Be

Joe Rando, Carly Ries — Tue, 03 Feb 2026 06:00:00 -0500

What if working harder isn’t the answer, and never was?

In this episode, Carly Ries and Joe Rando sit down with Lori Rogers to explore why mindset isn’t “woo,” it’s strategy. You’ll learn how small, science-backed shifts in thinking can reduce burnout, increase clarity, and unlock the kind of growth that actually feels sustainable.

Episode FAQs

How does mindset impact success for solopreneurs?

Mindset directly influences decision-making, resilience, productivity, and sales performance. Research shows that optimistic thinking improves problem-solving, increases productivity, and helps solopreneurs navigate challenges with more clarity and less burnout.

What’s the difference between healthy mindset work and toxic positivity?

Healthy mindset work acknowledges real challenges while choosing a productive perspective. Unlike toxic positivity, it doesn’t ignore stress or hardship; it helps solopreneurs respond with calm, clarity, and intentional action rather than overwhelm.

What are simple daily habits that improve mindset and business results?

Small daily practices like appreciation, brief mindfulness exercises, intentional movement, and conscious acts of kindness have been shown to increase optimism, focus, and long-term performance, without requiring more hours or hustle.

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
Live problem-solving meetups, expert sessions and strategies...and you don’t pay a thing

Total value: $65/month. Your cost? Zero.

👉 Ready to stop struggling solo and build a business that works for you?

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267. Hey Solopreneur! If Your Marketing Isn’t Working, Listen To This...

Joe Rando, Carly Ries — Thu, 29 Jan 2026 11:10:53 -0500

Ever feel like you’re doing “all the right marketing things” but still not getting clients? This episode tackles that exact frustration head-on.

If your posts are getting likes but not leads…if you’re busy with content but not booking calls…or if you’re wondering whether to pivot or quit altogether, this conversation cuts through the noise. We break down why niching down matters more than you think, how vanity metrics quietly sabotage your progress, why strategy must come before tactics, and what actually moves the needle for most solopreneurs: real human connection.

This is your reminder that it’s not about doing more marketing, it’s about doing the right marketing.

EPISODE FAQs

Why am I marketing consistently but still not getting clients?
In most cases, the issue is not effort but alignment. Common problems include targeting an audience that is too broad, unclear positioning, focusing on vanity metrics instead of real conversations, and relying on tactics without a cohesive strategy. Effective marketing requires clear audience definition, strong messaging, and activities that lead directly to trust-building and sales conversations.

What matters more than social media reach or engagement for solopreneurs?
For most solopreneurs, direct conversations with ideal clients are more impactful than reach, impressions, or virality. One-on-one interactions, referrals, networking, and relationship-building consistently outperform high-volume content when it comes to generating qualified leads and clients.

What’s the difference between marketing strategy and marketing tactics?
Strategy defines the overall direction: who the target audience is, what positioning will resonate, and what outcome the marketing should achieve. Tactics are the specific actions used to execute that strategy, such as posting on LinkedIn, running ads, attending events, or sending emails. Without strategy, tactics become scattered and ineffective.

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
Live problem-solving meetups, expert sessions and strategies...and you don’t pay a thing

Total value: $65/month. Your cost? Zero.

👉 Ready to stop struggling solo and build a business that works for you?

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266. Productivity for ADHD Solopreneurs (Without the Rigid Systems)

Joe Rando, Carly Ries — Tue, 27 Jan 2026 06:00:00 -0500

Ever feel like traditional productivity advice just…doesn’t work for your brain?

In this episode of The Aspiring Solopreneur, Carly Ries and Joe Rando sit down with ADHD coach and former academic Skye Waterson for a refreshing, practical conversation about overwhelm, focus, and building a business that actually works with your brain, not against it.

Skye shares her wild origin story (including being recruited by the New Zealand government to train their intelligence services), why so many entrepreneurs experience ADHD traits, and how solopreneurs can prioritize, delegate, systematize, and scale without burning out. You’ll learn a simple prioritization filter that instantly reduces overwhelm, how to build a “map of your business,” smarter ways to delegate using AI, and one surprisingly powerful mindset shift that can help you start tasks more consistently.

If you’ve ever struggled with focus, felt scattered, resisted rigid systems, or wondered why your motivation seems inconsistent, this episode will feel like someone finally put words (and tools) to your experience.

EPISODE FAQs

How can solopreneurs with ADHD stay focused and reduce overwhelm?
Solopreneurs with ADHD (or ADHD-like traits) benefit from externalizing their thoughts instead of trying to hold everything mentally. In this episode, Skye Waterson teaches a prioritization method that starts by writing down every task (work and personal), then filtering for true urgency and importance. This approach reduces cognitive overload, supports executive functioning, and helps overwhelmed solopreneurs focus on what actually matters instead of reacting to everything.

What productivity systems work best for solopreneurs who hate rigid structure?
Instead of complex planners or overly strict systems, Skye recommends starting with a “map of your business," a simple visual of how clients find you, how you sell, how you deliver, and how you retain or grow relationships. This gives solopreneurs clarity and control without requiring perfection. The goal isn’t rigid structure; it’s building flexible systems that support your energy, creativity, and attention.

How can solopreneurs use AI to delegate and scale without hiring a team?
Skye explains that many tasks can now be delegated to AI instead of people, such as turning a voice explanation into an SOP, organizing processes, drafting documentation, or clarifying workflows. For solopreneurs who feel overwhelmed by delegation or who aren’t ready to hire, using AI as a “thinking partner” can dramatically reduce workload, improve consistency, and support sustainable growth.

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
Live problem-solving meetups, expert sessions and strategies...and you don’t pay a thing

Total value: $65/month. Your cost? Zero.

👉 Ready to stop struggling solo and build a business that works for you?

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265. The Psychology Behind Pricing That Actually Converts

Joe Rando, Carly Ries — Thu, 22 Jan 2026 12:00:15 -0500

If you’re a solopreneur wondering “Am I charging enough?” or feeling awkward about raising your prices, this episode is for you.

Episode FAQs

How should a solopreneur price their services?

Why do solopreneurs struggle with charging higher prices?

Is niching down really necessary to raise your prices?

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
Live problem-solving meetups, expert sessions and strategies...and you don’t pay a thing

Total value: $65/month. Your cost? Zero.

👉 Ready to stop struggling solo and build a business that works for you?

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264. How She Went From Hollywood Writer to 7-Figure Solopreneur

Joe Rando, Carly Ries — Tue, 20 Jan 2026 11:07:29 -0500

If you’re a solopreneur struggling with burnout, undercharging, or wondering how to build real income without sacrificing your energy, this episode is for you.

Carly Ries and Joe Rando sit down with seven-figure solopreneur and writer Amy Suto to talk about what actually drives sustainable success as a one-person business owner. Amy shares why energy management matters more than time management, how she transitioned from Hollywood screenwriting to building multiple income streams, and what finally allowed her to charge premium rates with confidence.

You’ll learn how to validate a side hustle before quitting your job, how positioning and portfolio matter more than credentials, why Substack is emerging as a powerful revenue stream for creators, and how to structure your content so clients can find you through Google and AI tools like ChatGPT. This conversation is packed with practical insights on pricing, identity shifts, inbound marketing, SEO, audience-building, and long-term business thinking for solopreneurs who want income and autonomy.

Episode FAQs

How can solopreneurs avoid burnout when they’re responsible for everything?

Burnout often comes from mismanaging energy, not just time. Amy recommends doing regular energy audits to identify which clients, projects, and tasks energize you versus drain you. Solopreneurs who build their workload around high-energy activities tend to stay consistent longer, make better decisions, and grow more sustainably.

How can a solopreneur use Substack to build both community and income?

Substack is a platform for free and paid newsletters that allows solopreneurs to grow an audience and monetize their ideas without upfront costs. Amy shared that Substack works well because:

You can start for free and only pay a percentage once you earn
It supports organic discovery through Substack Notes
It allows creators to test ideas, build trust, and validate what people will pay for
It can become a long-term asset, not just another content channel

Her key advice: be clear on who you serve, what pain point you solve, and what content belongs free versus behind the paywall.

Why do so many solopreneurs undercharge, and how can they fix it?

Amy emphasized that undercharging usually stems from an identity issue, not a strategy issue. Solopreneurs often struggle to see their work as valuable because they’ve been conditioned to believe legitimacy only comes from corporations or credentials. Her advice:

Adopt the identity of a professional before you “feel ready”
Price for the value you deliver, not just time spent
Increase rates gradually as experience grows
Recognize that your energy, expertise, and problem-solving are premium assets

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
Live problem-solving meetups, expert sessions and strategies...and you don’t pay a thing

Total value: $65/month. Your cost? Zero.

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263. [Re-Release] Why Nobody Notices Your Solo Business (and How to Fix It)

Joe Rando, Carly Ries — Thu, 15 Jan 2026 06:00:00 -0500

Most solopreneurs make the mistake of trying to serve everyone and end up standing out to no one. In this short and punchy episode of The Aspiring Solopreneur, Carly and Joe dive into one of the most overlooked steps in building a successful solo business: positioning. They break down why niching down isn’t limiting, but rather the key to charging more, marketing smarter, and actually getting noticed. If you’ve ever said, “My product is for anybody,” this episode will make you rethink everything.

262. How to Build Systems That Support Work-Life Balance as a Solopreneur

Joe Rando, Carly Ries — Tue, 13 Jan 2026 11:28:02 -0500

What if building a business that supports your life actually isn’t about hustle…but about resilience, systems, and intention?

This is a grounded, practical, and motivating episode for solopreneurs who want to build smarter systems, reclaim their time, and design a business that truly supports their life.

Episode FAQs

How can solopreneurs use AI and automation without losing their personal voice?

What’s the best way for overwhelmed solopreneurs to get started with automation?

How can solopreneurs design a business that supports their lifestyle instead of causing burnout?

It starts with defining non-negotiables (family time, flexibility, travel, health) and then building systems around those priorities.

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
Live problem-solving meetups, expert sessions and strategies...and you don’t pay a thing

Total value: $65/month. Your cost? Zero.

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261. [Re-Release] The Biggest Mistake Solopreneurs Make: Selling to “Everyone”

Joe Rando, Carly Ries — Thu, 08 Jan 2026 06:00:00 -0500

Before you dive headfirst into your solopreneur journey, there are two things you absolutely need to nail down: your competition and your customers.

In this episode of The Aspiring Solopreneur, Joe and Carly continue the series on the Solopreneur Success Cycle and break down why “everyone” is not your audience, how to spot opportunities your competitors are overlooking, and why creating personas (yes, even giving them names and backstories) can completely change how you connect with your market.

Whether you’re refining your niche or just starting to sketch out your customer base, this episode will give you practical insights to avoid spinning your wheels and start building a business that truly resonates.

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
Live problem-solving meetups, expert sessions and strategies...and you don’t pay a thing

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260. Why Smart Solopreneurs Are Using PR in 2026

Joe Rando, Carly Ries — Tue, 06 Jan 2026 22:55:41 -0500

PR isn’t just for big brands with big budgets, and this episode proves it. In this conversation, PR experts Lydia Bagarozza & Bridget Sicsko,
of Visibility on Purpose, break down exactly how solopreneurs can get featured in podcasts, publications, and major media without paying thousands or hiring an agency.

They walk through a simple, repeatable PR framework that focuses on positioning, pitching, and consistency, plus why most solopreneurs are closer to press than they think.

You’ll also hear why authenticity beats polish, how PR compounds over time (even when social media doesn’t), and how earned media helps you show up in Google results, AI search tools, and real buying decisions. If you’ve ever thought “PR isn’t for me,” this episode will change your mind.

EPISODE FAQs

Is PR actually worth it for solopreneurs without big budgets?

Yes. PR is one of the most cost-effective long-term strategies for solopreneurs because it relies on earned media, not paid ads. You don’t need a publicist or a massive following, just clear positioning, a strong pitch, and consistent outreach. One good feature can keep working for your business for years.

What do solopreneurs need before pitching themselves to media or podcasts?

Before pitching, solopreneurs should have their digital foundations in place: a professional website, clear messaging, up-to-date social profiles, and strong positioning that explains what makes them different. Media isn’t looking for perfection. They’re looking for clarity and relevance.

Does PR help with SEO, AI search, or discoverability?

Yes. Earned media creates high-quality backlinks, credibility signals, and keyword relevance that help your business show up in Google and AI tools like ChatGPT. PR tells search engines (and AI) that you’re a trusted source, not just another website publishing content.

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
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259. Planning for 2026? Listen To This Before You Do Anything Else

Joe Rando, Carly Ries — Thu, 01 Jan 2026 06:00:00 -0500

Everyone is busy planning what they’re bringing into 2026. New goals. New strategies. New habits.

But what if the real progress comes from deciding what doesn’t make the cut?

In this episode, we flip the usual New Year conversation on its head and talk about the things solopreneurs should seriously consider leaving behind. From creating content just because it’s “trending,” to chasing passive income fairy tales, to saying yes to clients and projects that quietly drain your energy, we break down what’s no longer serving your business (or your life).

This is a practical, honest conversation about focusing on what actually works for your audience, your strengths, and your version of success. If you want to head into 2026 with more clarity, less noise, and a business that feels sustainable instead of exhausting, this episode is your permission slip to let some things go.

Episode FAQs

What should solopreneurs stop doing in 2026 to grow faster and feel less overwhelmed?

Solopreneurs should stop doing activities that don’t directly support their audience, revenue, or energy. This includes creating content without a clear strategy, chasing “passive income” shortcuts, comparing their progress to others, managing every task themselves, and saying yes to clients or projects that don’t align with their core business. Letting go of these habits creates space for focus, clarity, and sustainable growth.

Is passive income actually realistic for solopreneurs, or is it mostly hype?

Passive income is possible for solopreneurs, but it is rarely instant or effortless. Sustainable passive income usually comes from productizing services, creating courses, books, or digital products after significant upfront work. Solopreneurs should avoid “get rich quick” promises and instead focus on building offers that reduce one-on-one time while still delivering real value and support to customers.

How do solopreneurs know what to say no to without hurting their income?

Solopreneurs should say no to projects that fall outside their core expertise, disrupt their workflow, or pull them away from their ideal clients even if the opportunity seems appealing in the moment. Long-term income stability comes from focus, consistency, and repeatable offers, not from taking on one-off or misaligned work that creates stress and inefficiency.

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
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Total value: $65/month. Your cost? Zero.

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258. The Sales Shift for Solopreneurs That Gets Prospects to Say Yes

Joe Rando, Carly Ries — Tue, 30 Dec 2025 06:00:00 -0500

If the word sales makes you tense up, this episode is about to change everything.

In this conversation, sales expert Adam Cerra breaks down why most solopreneurs struggle with selling, and it’s not because they’re bad at it. It’s because they’ve been taught the wrong mindset. Instead of “closing,” Adam introduces inverse closing, a way to turn sales calls into guided conversations where prospects sell themselves without pressure, manipulation, or feeling salesy.

You’ll learn how to stop pricing your time and start pricing your wisdom, how to run discovery calls that feel collaborative (not awkward), and how to follow up without chasing or feeling desperate. Whether you’re booking your first calls or already selling high-ticket services, this episode gives you practical, confidence-boosting shifts you can apply immediately.

Episode FAQs

What is inverse closing, and why does it work for solopreneurs?

Inverse closing is a sales approach where the solopreneur acts as an assessor rather than a closer. Instead of pitching, you guide the prospect to articulate their own needs and reasons for buying. This works especially well for solopreneurs because it removes pressure, builds trust, and aligns sales with service, making conversations feel natural and collaborative.

How can solopreneurs stop feeling “salesy” on discovery calls?

Solopreneurs stop sounding salesy when they shift from trying to convince someone to helping them self-evaluate. By asking thoughtful, emotionally driven questions and listening deeply, the call becomes a guided conversation instead of a pitch. This approach positions the solopreneur as a trusted authority, not a persuader.

What’s the best follow-up strategy if a prospect doesn’t buy on the first call?

Most prospects don’t buy on the first call, and that’s normal. A strong follow-up strategy treats the second call as a continuation—not a chase. By maintaining leadership, referencing prior conversations, and removing urgency pressure, solopreneurs can increase conversions without sounding needy or desperate.

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
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257. [Re-Release] How To Stop Shiny Object Syndrome From Wrecking Your Workflow

Joe Rando, Carly Ries — Thu, 25 Dec 2025 19:34:13 -0500

Ever wonder which tools and services you actually need as a solopreneur, and which ones are just shiny distractions?

In this episode of The Aspiring Solopreneur, Carly and Joe revisit one of the most debated sections of their book, Solopreneur Business For Dummies: setting up your company’s tools and services.

From creating rock-solid SOPs to knowing when to outsource, to avoiding the dreaded “tool overload,” they break down how to make smarter choices that actually save you time. Plus, they share how AI can help today (and where it still falls short). If you’ve ever felt stuck between doing it all yourself, hiring help, or buying yet another app, you won’t want to miss this conversation.

Episode FAQs

Should I outsource tasks as a solopreneur or keep doing everything myself?
You don’t need employees to be a solopreneur, but you also don’t have to do everything alone. Outsourcing to contractors or companies for specific tasks can save time and prevent burnout. The key is to outsource before you’re desperate. This way, you have time to properly train someone and set up processes that work.

How do I know which tools are worth paying for?
Start by identifying the specific problem you want to solve, then choose tools that are simple, affordable, and easy to integrate with your current setup. Avoid chasing “shiny objects” that solve problems you don’t even have yet. Use free trials strategically and actually test them on a real task during the trial period, and start with monthly payments until you’re confident it’s a good fit.

What should come first: documenting processes or finding tools and services?
Always start with documenting your processes in the form of standard operating procedures (SOPs). If you try to outsource or automate a broken process, you’ll only make the problems bigger. SOPs give you a clear, repeatable checklist that works whether you do it yourself, hand it off to someone else, or use a tool to automate it.

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
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256. How to Explain What You Do Without Rambling, Freezing, or Oversharing

Joe Rando, Carly Ries — Tue, 23 Dec 2025 06:00:00 -0500

Why is it so hard to explain what you do, even when you’re really good at it?

In this episode, messaging strategist Damian Vallelonga breaks down why solopreneurs struggle with clarity, confidence, and consistency in their messaging, and what to do about it.

We talk about why referrals aren’t a strategy, how vague language quietly kills opportunities, and the exact framework Damian uses to help solopreneurs create elevator pitches, website headlines, and LinkedIn bios that actually make sense to other humans.

If you’ve ever said, “I know what I do, I just don’t know how to explain it,” this episode is for you.

Episode FAQs

Why do solopreneurs struggle to clearly explain what they do?

Solopreneurs struggle to explain what they do because they know too much. Years of experience, details, and expertise live in their heads, making it hard to simplify their message for someone hearing it for the first time. Clear messaging requires stepping outside your own perspective and focusing on what your audience needs to understand, not everything you know.

What is the simplest framework for creating an effective elevator pitch?

An effective elevator pitch has three parts:

The common problem your ideal client is struggling with
What you do to help solve that problem
The outcome or transformation they experience as a result

This structure keeps your message focused, relatable, and easy to remember, without turning it into a list of credentials or services.

How often should solopreneurs update their messaging?

Solopreneurs should revisit their messaging any time their business changes in a meaningful way. This includes adding or removing services, narrowing a niche, shifting strategy, or changing who they serve. Messaging should always follow business strategy, because outdated or unclear messaging creates confusion, and confusion is one of the biggest barriers to growth.

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
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255. The Biggest Solopreneur Lessons from 2025 (What Actually Worked and What Didn’t)

Joe Rando, Carly Ries — Thu, 18 Dec 2025 06:00:00 -0500

After years of working alongside solopreneurs, 2025 finally gave us something new: real data, real patterns, and real lessons we couldn’t ignore. In this episode, Carly and Joe step back from the nonstop AI conversation to unpack what actually moved the needle for solopreneurs this year, and what didn’t.

From why “human-first” marketing is outperforming polished automation, to the growing importance of personal brand, systems, community, diversified income, and mental health, this is a practical, honest look at what it truly takes to build a sustainable solo business.

If you’re heading into the next year wanting less stress, more clarity, and a business that works with your life instead of against it, this episode breaks down the biggest solopreneur lessons of 2025, and how to apply them moving forward.

Episode FAQs

What were the biggest solopreneur lessons learned in 2025?

The biggest solopreneur lessons from 2025 were that human-first marketing outperforms automation, strong personal brands build more trust than “company-style” positioning, and long-term success depends on systems, community, diversified income streams, and mental health. Solopreneurs who focused on authentic connection, clear processes, and sustainable work-life balance were more resilient and experienced less stress than those chasing trends or over-relying on a single client or revenue source.

Why does a human-first approach matter more than ever for solopreneurs?

A human-first approach matters because audiences are increasingly skeptical of overly automated, impersonal content. In 2025, solopreneurs saw stronger engagement and trust when they showed up as real people, sharing their perspective, personality, and lived experience instead of hiding behind polished brand language. Being authentic, transparent, and emotionally relatable helps solopreneurs stand out and build meaningful relationships, especially in an AI-saturated market.

How can solopreneurs reduce stress while growing their business?

Solopreneurs can reduce stress by building systems and processes, diversifying income streams, avoiding over-dependence on one or two clients, and intentionally protecting mental health and work-life balance. Investing time in documentation, automation, and community support creates long-term efficiency, while multiple revenue streams and customers reduce financial risk. Treating mental health as part of the business plan helps ensure the solopreneur, and the business, remain sustainable.

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

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A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
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254. Stop Avoiding Your Numbers (They’re Costing You More Than You Think)

Joe Rando, Carly Ries — Tue, 16 Dec 2025 13:06:49 -0500

What if the reason your business feels stressful isn’t more work, it’s how you’re handling your money?

In this episode, Megan Schwan pulls back the curtain on the financial mistakes almost every solopreneur makes (especially early on) and how to fix them without becoming a numbers nerd.

We’re talking pricing mistakes, scope creep, avoiding your books, fearing taxes, and why most solopreneurs are unknowingly treating themselves like underpaid employees. Megan breaks down bookkeeping systems, tax strategies, and the Profit First method in a way that actually makes sense, and helps you step fully into the CEO role.

If you’ve ever said, “I’ll look at my numbers next month,” this episode is for you.

Episode FAQs

What bookkeeping systems do solopreneurs really need to stay organized?

You don’t need complicated spreadsheets or expensive tools, but you do need structure. Megan recommends:

A real accounting software (like Wave, QuickBooks Online, Zoho Books, or Xero)
A mileage and receipt tracking system to capture deductions
A cash flow management system like Profit First to prioritize paying yourself, saving for taxes, and stabilizing cash flow

These systems help you treat your business like a business, not a side project.

What’s the first step if finances feel overwhelming or intimidating?

Start doing your bookkeeping consistently. Megan emphasizes scheduling regular time to work on your business, not just in it. Reviewing your reports and understanding where your money is going builds confidence, clarity, and better decision-making. Avoiding the numbers only makes problems bigger later.

How can solopreneurs become more recession-proof?

Two big moves:

Create a budget so you have a plan for your money and can ask smarter questions when numbers don’t match expectations.
Save for taxes proactively (about 8–15% of sales) so tax bills don’t derail your cash flow or peace of mind.

Megan also explains how Profit First helps solopreneurs build “real profit” and spot issues before they become emergencies.

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
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253. The December Reset Tricks Solopreneurs Swear By

Joe Rando, Carly Ries — Thu, 11 Dec 2025 16:35:08 -0500

If the holidays feel like a chaotic mash-up of family gatherings, last-minute tasks, and pressure to magically “figure out next year,” this episode is your breath of fresh air.

Carly and Joe break down why December is actually the perfect time to prep your business, without overhauling your life, and how reconnecting with your why can completely change the way you enter 2026. They’ll walk you through mini-detox habits that clear mental clutter, lifestyle-first planning that puts joy back on the calendar, and small routines you can start now to build real momentum before January even arrives.

FAQs From The Episode

How early should I start planning for the new year?

Earlier than you think, but not in an overwhelming way. December is a great month to ease into planning by reconnecting with your personal and professional “why,” cleaning up digital clutter, and building tiny habits you want to bring into 2026. You don’t need a full-year plan, focus on your first 90 days, because it’s specific enough to take action but flexible enough to pivot as things change.

What should I prioritize during a December “business detox”?

Stick to high-impact clean-ups that reduce mental load: unsubscribe from emails you never read, unfollow accounts that drain your energy, organize your workspace, clear your desktop, and gather scattered to-dos into one place. These small resets set the stage for clearer thinking and a calmer January, without requiring hours of work.

How do I build new habits for 2026 without burning out before the year even starts?

Start practicing them now in micro-form. If you want to wake up earlier, try doing it one or two days a week in December. If you want to spend 10 minutes engaging on LinkedIn every morning, start this week. If you want to guard your deep-work hours, experiment with checking email later in the day. You’re not aiming for perfection, just building familiarity so January doesn’t feel like a hard reset.

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
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Total value: $65/month. Your cost? Zero.

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252. The Mid-Career Solopreneur Myth That’s Holding You Back

Joe Rando, Carly Ries — Wed, 10 Dec 2025 15:35:02 -0500

In this episode, Will Simpson gets honest about the moment he realized he didn’t want a boss. He breaks down the identity crisis that hit after leaving decades of COO/CTO life, the surprising advantage founders over 40 actually have, why solopreneurs must unlearn corporate thinking, and how embracing “good enough” is the key to launching anything.

If you’ve ever wondered whether you’re too late, too structured, too corporate, or too unsure to build something of your own…this conversation is the permission slip you’ve been waiting for.

FAQs From The Episode

What makes this episode valuable for solopreneurs who come from the corporate world?

Will explains exactly why corporate experience does translate, just not in the ways you think. He talks through the mindset traps, the “ambient stress” you leave behind, and how to rewire yourself for small-ball thinking, fast execution, and building something that actually energizes you.

Does Will think it’s harder to become a founder after 40?

Not at all, he argues the opposite. According to Will, founders over 40 bring unmatched domain expertise, resilience, and clarity. The data supports it, and he shares why experience gives mid-career professionals an overlooked edge that younger founders simply can’t replicate.

What’s Will’s top advice for solopreneurs who want to use AI or no-code tools?

He stresses that AI can help you build prototypes fast, but not without structure, constraints, and actual expertise guiding it. He breaks down why you can’t “speak” a fully functional app into existence, how to think like a builder instead of a coder, and why you should ship an MVP that’s slightly embarrassing.

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
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Total value: $65/month. Your cost? Zero.

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251. [Re-Release] Don't Skip This Step: The Secret To Building A Solo Business You'll Love

Joe Rando, Carly Ries — Thu, 04 Dec 2025 06:00:00 -0500

If you’re ready to create a business that supports your life instead of running it, this is the episode you need.

Carly and Joe dive into Step Zero of the Solopreneur Success Cycle: Defining Your Goals, and spoiler alert: it’s way deeper than “make money” or “gain freedom.”

You’ll learn how to uncover your true why, build goals that actually guide your decisions, and avoid creating a business you secretly resent. From toddler-style questioning to "change charts" and accountability hacks, this episode is your blueprint for building a business you actually like.

Whether you're dreaming, pivoting, or feeling stuck, press play before you plan another move.

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
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Total value: $65/month. Your cost? Zero.

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250. Optimize Your Odds: The Science of Actually Reaching Your Goals

Joe Rando, Carly Ries — Tue, 02 Dec 2025 11:20:07 -0500

Okay friends, buckle up, because today’s episode is one of those “wait… why has no one explained success like THIS before?” moments. We’re talking with Kyle Austin Young who breaks down success not as a magical personality trait, but as something you can literally math your way into.

Kyle takes us into the world of probability hacking, a shockingly simple way to figure out your real chances of success in anything (launching a business, writing a book, running a marathon) and then shows you how to change those odds in your favor.

If you’ve ever wondered why some goals finally click, and others fall apart even when you want them just as much…this conversation is going to change how you think forever.

FAQs from the Episode
What exactly is probability hacking, and do I need to be good at math to use it?

Nope! Probability hacking is simply listing out everything that has to go right for your goal to succeed…then calculating your actual chances instead of relying on vibes and wishful thinking. Kyle walks through it using basic numbers you can do on your phone, no spreadsheets, and no formulas that look like they escaped from NASA.

How does this help me as a solopreneur?

Because solopreneurs love goals…but often underestimate how many things have to align to actually hit them. Kyle’s framework helps you see where your plan is fragile, what’s likely to derail it, and, most importantly, how to systematically remove risk so your odds of success jump dramatically.

How do I know whether to keep pushing or quit a goal?

Kyle doesn’t believe in quitting, he believes in pausing strategically. If your odds still look terrible even after removing risk, he suggests exploring alternate paths that may get you to your real underlying goal more efficiently. It’s not giving up; it’s probability-based pivoting.

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
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Total value: $65/month. Your cost? Zero.

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249. You Built It…Now You’re Scared to Share It? Let’s Fix That.

Joe Rando, Carly Ries — Thu, 27 Nov 2025 06:00:00 -0500

You know that electric rush when you finally build the business you’ve been dreaming about? And then, right as you’re about to tell people… you freeze?

In this episode, Carly and Joe dive into one of the least discussed but most universal solopreneur struggles: the fear of actually putting yourself out there. Why do so many solopreneurs, yes, even the wildly successful ones, get stuck right at the moment visibility matters most?

From perfectionism to vulnerability to the dread of “seeming salesy,” we break down why this happens, the hidden costs of staying quiet, and the powerful mindset shifts that help you move forward with confidence (including why “I’m not selling-I’m helping” changes everything).

If you’ve ever hesitated to hit publish, announce your business, or send that first promo email, this conversation is going to feel like a giant exhale. You’re not alone, and after this episode, you won’t stay stuck.

FAQs From The Episode

How do I promote my business without feeling salesy or annoying?

Absolutely, this comes up constantly. The key is reframing. Promotion isn’t about pushing; it’s about helping. Share stories, tips, and solutions that genuinely support your audience. If your intent is to serve, people won’t experience your message as “salesy," they’ll experience it as valuable. And the people who aren’t your ideal clients? They’ll self-select out. That’s a good thing.

What if my work isn’t perfect yet? Should I wait until it’s ready?

Short answer: No. Long answer: still no. Perfectionism is fear wearing a fancy outfit. Your audience can’t benefit from what they can’t see. Put the version out that is good enough to help someone right now. Then improve it based on real feedback instead of imagined critique. Visibility creates clarity.

How do I get comfortable being visible if it feels so vulnerable?

Start in your comfort zone and expand outward. If video feels like jumping off a cliff, start with written posts. If posting publicly feels overwhelming, start by sharing with a small circle. Momentum comes from micro-bravery. And remember: every solopreneur you admire felt this same discomfort. It’s not a sign you’re doing it wrong; it’s a sign you’re doing it.

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
Live problem-solving meetups, expert sessions and strategies...and you don’t pay a thing

Total value: $65/month. Your cost? Zero.

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248. AI Funnels, Printables & Passive Income…But Without the Scams

Joe Rando, Carly Ries — Tue, 25 Nov 2025 12:50:17 -0500

If you’ve been getting hammered with “AI income hacks” on Instagram and TikTok, you are not alone. Carly has been targeted so aggressively that she’s starting to suspect her phone can hear her thoughts, so today, she and Joe sit down with Becky Beach, a solopreneur who actually does this stuff successfully.

From AI-powered funnels to Instagram chatbots to wildly profitable printable products, Becky breaks down exactly how she built a decade-long business that lets her make real money while still having time for her family. She shares the mistakes she made early, the systems she relies on now, and what solopreneurs need to know before diving into digital products or automations.

If you’ve ever wondered, “Can this AI-funnel thing actually work?”...this episode is your answer.

FAQs From The Episode
Can I actually start with zero list and zero social media following?

Yes, but not overnight. Becky makes it clear this is not a get-rich-quick play. She recommends picking a niche you genuinely care about, creating small pieces of free value, and using those to build your list through lead magnets. Social media helps, but email is what converts.

Do I need design skills to sell printables or digital products?

Nope. Becky happens to be a trained designer, but plenty of sellers rely on Canva, templates, or affiliate programs to get started. You can promote other creators’ printables while you learn, then create your own later.

Are AI funnels and chatbots too saturated now to work?

Not if you bring something unique. Becky explains that even though AI is everywhere, most people execute poorly. Your edge is:
– niching down
– making user-friendly products
– offering consistent free content
– using your story and personality as your differentiator
AI tools help automate and scale, but they only work if your foundation is solid.

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
Live problem-solving meetups, expert sessions and strategies...and you don’t pay a thing

Total value: $65/month. Your cost? Zero.

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247. If You’re Not Using Custom GPTs Yet...Start Here!

Joe Rando, Carly Ries — Thu, 20 Nov 2025 14:10:05 -0500

If you've ever wondered how Joe somehow whips up a custom GPT for literally everything, from content creation to arguing with him when ChatGPT gets too agreeable, this is the episode you’ve been waiting for. Carly finally asks the question the whole community’s been thinking: “How is Joe doing that?” And this time, he actually shows us.

Step-by-step.

On-screen.

In real time.

Whether you want a GPT that writes in your brand voice, handles your workflows, or just keeps you honest (looking at you, You’re Wrong GPT), Joe breaks down exactly how he builds them: what’s easy, what you need to prepare, and what most solopreneurs totally overlook.

If you’ve ever said, “I wish a GPT could do this for me…” Good news: after this episode, it can.

FAQs From The Episode

Do I actually need a paid ChatGPT plan to create my own GPTs?

Yes. As Joe explains, GPT creation isn’t available on the free plan. You’ll need the $20/month subscription to access the “Create” option. The good news? If you use even a handful of AI-powered tasks in your business, you’ll easily make that cost back in saved time.

What kind of “training material” do I need to upload to build a useful GPT?

Think brand voice guides, examples of past content, frameworks you use, instructions you follow, or any assets that show how you want your GPT to think and write. More clarity = better output. You don’t need a huge pack of documents, just a few strong examples go a long way.

How do I know what kind of GPT I should create for my business?

Start with the tasks you repeat constantly or the ones that drain the most time: content creation, email drafts, lead gen messages, customer onboarding, proposals, social captions, etc. If you’ve ever said, “I wish someone could just do this for me,” that’s the perfect candidate for a custom GPT.

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
Live problem-solving meetups, expert sessions and strategies...and you don’t pay a thing

Total value: $65/month. Your cost? Zero.

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246. Stop Sounding Like Everyone Else: The AI Fix You’re Not Using

Joe Rando, Carly Ries — Tue, 18 Nov 2025 06:00:00 -0500

What happens when the Wild West days of early internet marketing collide with the deeply human side of AI? In this episode, Steven Sakach from aiCMO joins Carly to talk about blending empathy with innovation (yes, even in a world that often feels robotic and copy-and-paste). From his outrageous early-career bidding wars to his BLISS framework (Build Love Into Scalable Systems), Steven shows solopreneurs how AI can actually make your business more human, not less.

If you want to use AI without losing your voice, deepen emotional connection with your clients, and build systems infused with purpose (and love), this is your episode.

FAQs From The Episode

How do I keep my marketing from sounding generic when using AI?

The key is anchoring your AI-generated content in your purpose, values, and voice. Stephen’s platform (and the approach he recommends) starts with defining your higher purpose — what you actually care about, who you serve, and why you do what you do. When AI has that context, plus your differentiators and brand voice, it stops producing “same-same” results and starts sounding unmistakably like you.

How do I use AI without losing authenticity or connection with my audience?

You deepen authenticity before you generate content. Ask AI to help you understand your customers’ emotional journey — what fears they have, what delights them, what frustrations they experience. Once you understand the emotional landscape, AI can help you create “surprise and delight” moments, strengthen connection, and design experiences that feel personal and human. Authenticity comes from clarity, not from avoiding AI.

What systems should I build first if I want to grow but stay true to my values?

Stephen suggests starting with BLISS: Build Love Into Scalable Systems. That means creating processes that aren’t just efficient, but kind — onboarding steps that lower anxiety, feedback loops that keep you aligned with client needs, and systems that consider impact on people and planet, not just profit. When you systemize kindness and empathy, your values show up consistently, not just when you remember.

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
Live problem-solving meetups, expert sessions and strategies...and you don’t pay a thing

Total value: $65/month. Your cost? Zero.

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245. STOP Letting AI Think for You (Seriously, Don’t Do This)

Joe Rando, Carly Ries — Thu, 13 Nov 2025 12:06:44 -0500

AI isn’t coming for your solopreneur job, but it will happily take your tasks. In this episode, Carly and Joe break down how to turn AI into the world’s most over-eager intern: fast, enthusiastic, occasionally clueless, and totally coachable. From using AI without losing your voice…to avoiding “hallucination traps”… to building a GPT that actually remembers what you told it, this episode shows solopreneurs exactly how to manage AI, not get managed by it.

FAQs From The Episode:

How do I actually ‘train’ AI for my business?”

Treat it like onboarding a new team member. Upload or paste your brand guidelines, audience description, business plan, examples of your writing, and list of do’s/don’ts into a custom GPT. Then, add instructions that reinforce your tone, values, target audience, and preferred outputs. Revisit the training regularly, because AI can “forget” if everything stays in one long chat thread.

What tasks should I delegate to AI, and which ones should stay 100% mine?

Delegate:

Drafting (blogs, emails, social posts)
Research summaries
Brainstorming ideas
Rewriting in different tones
Organizing messy text

Never delegate:

Strategic thinking
Topic selection
Opinions or point of view
Final edits
Any part of your brand voice that requires nuance

AI can assemble the pieces, but you must decide what the puzzle looks like.

How do I keep AI from drifting, forgetting instructions, or making weird mistakes?

Use a custom GPT (not just one long chat). Put your recurring instructions directly into the system prompt so they don’t fall out of the context window. Reinforce boundaries often (“never use profanity,” “don’t use dashes,” etc.), provide examples, and correct mistakes as they happen. Think of it as ongoing performance management. The more feedback and clarity you give, the better it performs.

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
Live problem-solving meetups, expert sessions and strategies...and you don’t pay a thing

Total value: $65/month. Your cost? Zero.

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244. Scale Without Staff: Fulfillment First, Growth Second Is Key For Solopreneurs

Joe Rando, Carly Ries — Wed, 12 Nov 2025 07:45:20 -0500

In this episode, Luke Hessler gets radically real about losing everything and rebuilding faster using the only assets no one can take: mindset, skills, and relationships. We dig into personal branding for any personality (yes, introverts), the “one post a day for a year” muscle, turning your warm network into real leads (today), and scaling without employees by fixing fulfillment first and systemizing customer acquisition. It’s gritty, generous, and wildly practical.

FAQs From The Episode

I’m introverted. Can I really build a personal brand without being on camera all day?
Yes. A personal brand is just your authentic offline reputation, online. If video drains you, lead with thoughtful written posts, frameworks, and slow-paced explanations. The people who think like you will prefer it. Pick one platform, post once daily for a year, and use simple content buckets (e.g., Expertise, Process, Personal). Watch engagement to see what lands, then iterate.

I need leads fast on a tiny budget. What should I do this week?
Start with your warm network. Make a handwritten (or spreadsheet) list of every relevant contact and call them. Offer a small “beta” program to a few ideal clients for free in exchange for a testimonial, a case study, and 1–2 introductions. Measure it like math: if 1 in 10 says “yes,” and you need 5 clients, make 50 quality outreaches. Don’t overcomplicate. Sort for the “ready now,” not convince the “not now.”

How do I scale without hiring employees and avoid burning out?
Fix fulfillment first. Ensure partners/vendors can handle increased volume so new sales don’t create churn. Then systemize customer acquisition (choose one core motion: landing page + traffic, affiliates, or cold outbound that sets appointments). Expect a short initial sprint (the jet uses 80% of fuel on takeoff), then automate/outsourcing what worked: repurpose posts, templatize outreach, use software or reliable vendors. Choose a sustainable cadence over heroics.

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
Live problem-solving meetups, expert sessions and strategies...and you don’t pay a thing

Total value: $65/month. Your cost? Zero.

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243. Warning: “Zero-click search” could kill your traffic. Here’s the fix.

Joe Rando, Carly Ries — Thu, 06 Nov 2025 12:29:53 -0500

If you thought SEO was complicated…meet its AI-powered cousin.

In this episode, Carly and Joe break down the buzzword that dominated INBOUND, AEO (AI Engine Optimization), and explain what it actually means for solopreneurs. Spoiler: it’s not about gaming algorithms or chasing clicks. It’s about making sure your voice, ideas, and frameworks show up when AI tools like ChatGPT, Perplexity, and Google Gemini answer your audience’s questions.

You’ll learn:

What AEO really is (and what it isn’t)
The small tweaks that help your content stand out in AI search results
Why clarity > cleverness in your copy
And why human connection still beats machine optimization every time

If you’ve ever wondered how to future-proof your visibility without losing your authenticity, this one’s for you.

FAQs From The Episode

What’s the difference between SEO and AEO, and do I really need both?
SEO helps search engines (like Google) find you. AEO helps AI engines (like ChatGPT or Perplexity) understand and surface your content. While SEO is still valuable, AEO focuses more on structure, clarity, and credibility signals that make AI choose you as the source when answering questions. You don’t need to overhaul everything. Just start optimizing for both audiences: humans and machines.

I’m a coach/consultant/service provider. Does AEO even matter for me?
For most solopreneurs, relationships and referrals still drive the majority of business. But AEO is a long-term play. If someone asks an AI tool, “Who’s the best productivity coach for solopreneurs?” or “What’s the SMOOTH method?”—you want your name, content, or frameworks to appear. It’s not urgent, but it’s smart to start now so you’re discoverable later.

What’s one simple AEO tweak I can make today?
Add an FAQ section (like this!) to your website or blog posts. AI scrapes well-structured Q&A content, and it’s one of the easiest ways to signal authority. Bonus tip: use clear, direct language over clever wording. AI prioritizes clarity, and so do readers.

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
Live problem-solving meetups, expert sessions and strategies...and you don’t pay a thing

Total value: $65/month. Your cost? Zero.

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242. The Mindset Framework That Helps Solopreneurs Turn Stagnation into Success

Joe Rando, Carly Ries — Tue, 04 Nov 2025 12:55:22 -0500

What happens when a bartender from New York gets hit by a car, and ends up building a $350 million real estate empire?

Jason Yarusi joins The Aspiring Solopreneur to share how that wake-up call sparked his Live 100 mindset, a simple yet powerful framework for breaking patterns, building momentum, and magnifying results.

From redefining success to fighting perfectionism, Jason gets real about how self-awareness, consistent action, and gratitude can completely reshape your life and business.

FAQs From The Show

What exactly is the “Live 100” framework?
Live 100 is Jason Yarusi’s three-part system, Break, Build, and Magnify, for creating lasting change. You start by breaking habits that no longer serve you, then build meaningful rituals through consistent, intentional action, and finally magnify your growth by inspiring others and compounding small wins over time.

Jason talks a lot about self-awareness. How can solopreneurs strengthen it?
He recommends honest reflection without judgment (notice how you’re showing up in moments of stress and identify which “version” of yourself is leading the way). Then ask: How would the version of me who’s already achieved my goals respond right now? Over time, that awareness shifts both mindset and behavior.

What does Jason mean by taking action over perfection?
Perfection is just a fancy form of procrastination. Jason urges solopreneurs to take one small step, because movement creates momentum. Every step reveals new information, while inaction keeps you stuck. As he puts it, “Most people think they’re jumping off a building when really, they’re just stepping off a curb.”

241. Your Solo Business Won’t Stay the Same. Here’s How to Future-Proof It!

Joe Rando, Carly Ries — Thu, 30 Oct 2025 12:22:46 -0400

Wouldn’t it be nice if your business could just stay perfect forever: same clients, same income, same flow? Yeah… we wish!

It’s not about predicting the future, it’s about being ready for it.

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
Live problem-solving meetups, expert sessions and strategies...and you don’t pay a thing

Total value: $65/month. Your cost? Zero.

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240. The Solopreneur’s Burnout Trap: Are You a Serial Fixer?

Joe Rando, Carly Ries — Tue, 28 Oct 2025 14:59:45 -0400

What happens when your biggest strength, helping others, starts draining your energy?

In this empowering episode, returning guest Leah Marone, psychotherapist and author of Serial Fixer, joins Carly for a heart-to-heart about why solopreneurs often fall into “fixer mode.” You’ll learn how to stop rescuing and start empowering, how to calm your inner critic, and how to set boundaries without guilt. If you’ve ever caught yourself saying “I’ll just do it myself,” this conversation will feel like a deep exhale.

FAQs From The Episode

How can solopreneurs tell if they’re a “serial fixer”?
If you constantly jump in to solve problems that aren’t yours, feel drained after “helping,” or struggle to let others handle things, even small tasks, you might be in fixer mode. Leah calls this “micro codependency.” It’s not about bad intentions—it’s about overextending yourself in the name of helping.

What’s the difference between rescuing and empowering?
Rescuing means taking ownership of someone else’s problem; empowering means supporting them to find their own solution. Leah shares her favorite mantra: “Support, don’t solve.” That small mindset shift gives people their own reps while freeing you from unnecessary emotional labor.

How can solopreneurs set boundaries without feeling guilty?
Leah explains that guilt often comes from your inner pleaser, the part of you that fears rejection or judgment. The fix? Recognize that this voice is trying to protect you. Appreciate its intention, but guide it gently toward balance. Sustainable boundaries come from understanding your internal drivers, not ignoring them.

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
Live problem-solving meetups, expert sessions and strategies...and you don’t pay a thing

Total value: $65/month. Your cost? Zero.

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239. You Are the Business: Why “Self-Care” Is Really Profit Protection

Joe Rando, Carly Ries — Fri, 24 Oct 2025 08:33:09 -0400

You’ve got your solopreneur business humming: systems in place, clients happy, goals aligned...but there’s one crucial piece most of us forget: our own well-being.

In this episode, Carly and Joe get real about the not-so-glamorous (but absolutely essential) side of solopreneurship, balancing your business and your life. From scheduling workouts like meetings to curbing doomscrolling and finding your community, they unpack the habits that keep you sane and successful. Because when you are your business, taking care of yourself isn’t optional, it’s strategy.

Q&As From The Episode

How can solopreneurs maintain work-life balance when their business depends entirely on them?

It starts with designing your business around your life, not the other way around. Schedule movement like it’s a client meeting, set clear boundaries for work hours, and implement repeatable systems so you’re not constantly reinventing the wheel. Remember: you are the business—so maintaining your well-being is maintaining your productivity.

What can solopreneurs do to combat isolation and loneliness?

Working solo doesn’t mean being alone. Join local meetups, online communities, or hobby groups to stay connected. Networking is also one of the most powerful growth tools for solopreneurs—you don’t need a million clients, just meaningful relationships that keep both your business and your mindset thriving.

How can solopreneurs avoid burnout and decision fatigue?

Repetition and routines are your secret weapons. Create standard operating procedures (SOPs) for daily tasks, batch your decisions when possible, and celebrate your wins—big or small. Recognizing progress keeps your motivation high and prevents the constant “what’s next?” pressure from draining your energy.

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
Live problem-solving meetups, expert sessions and strategies...and you don’t pay a thing

Total value: $65/month. Your cost? Zero.

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238. [Re-Release] ZERO Marketing Experience: Here’s How They Make Six Figures a Month

Joe Rando, Carly Ries — Tue, 21 Oct 2025 06:00:00 -0400

What if your dream of working from home and spending more time with your family wasn't just possible, but wildly successful? Meet Todd and Leah Rae Getts, a couple who went from having zero business or marketing experience to making six figures a month online. How did they do it? Desperation, determination, and a whole lot of smart strategy.

In this episode, we dive into their incredible journey from network marketing failures to mastering affiliate marketing, launching their own course, and achieving true freedom. If you've ever felt overwhelmed by the idea of starting an online business, their advice on branding, lead generation, and automation will change the game for you. Plus, they break down the key to standing out in a crowded market and scaling without losing your sanity. Ready to build a business and life you actually love?

Hit play now!

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237. [Re-Release]: Future-Proof Your Solo Biz: Stay Relevant Without Losing Your Mind - Sound Bite Episode

Joe Rando, Carly Ries — Thu, 16 Oct 2025 09:03:32 -0400

If you're still getting your business advice from that one guy on LinkedIn who hasn't updated his profile since 2014... this episode is your wake-up call.

We're diving into what it really means to future-proof your solo business—and spoiler: it’s not just about hopping on the latest tech trend. From decluttering your feed to actually talking to your audience, Carly and Joe share no-fluff strategies to help you stay ahead without burning out.

Whether you’re overwhelmed by AI hype or stuck in scroll mode, this episode will help you cut through the noise and tune into what actually matters to help you run a successful solo business.

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236. From Rock Bottom to Rebuild: The Mindset Every Solopreneur Needs

Joe Rando, Carly Ries — Wed, 15 Oct 2025 16:17:40 -0400

Ever hit rock bottom (physically, mentally, or in your business )and wondered how to climb back stronger?

Zachary Del Monaco has done it twice before age 25. From spinal surgery that left him relearning how to walk to rebuilding his business and relationship with his father, Zach shares what it really takes to rise again as a solopreneur.

In this powerful and personal episode of The Aspiring Solopreneur, he joins Carly and Joe to talk about grit, authenticity, and the small wins that build unstoppable momentum. Get ready for an episode that’s part inspiration, part blueprint for resilience...and all heart.

Q&As from the Episode

What can solopreneurs do when their business isn’t taking off as fast as they hoped?

Zach reminds us that success often takes far longer than expected and that persistence is the differentiator. Most people quit during the slow, uncertain middle, but those who stay consistent eventually outlast the competition. His advice? Focus on small, daily wins instead of distant goals. Each mini-milestone builds momentum and confidence until those big results finally appear.

How can solopreneurs rebuild after hitting a major setback or starting from scratch?

Having faced both physical and emotional rock bottoms, Zach believes that every collapse offers a chance to rebuild stronger. Whether it’s losing a business, a partnership, or confidence, setbacks are opportunities to reassess foundations. Instead of rushing to recover, solopreneurs should focus on what they’ve learned, redefine their “why,” and rebuild with a more stable mindset and structure.

Why is authenticity such an important part of solopreneur success?

In Zach’s view, authenticity is what cuts through the noise (especially in a world where AI can make everything sound the same). He believes that people connect to real humans, not polished perfection. By being transparent about both victories and struggles, solopreneurs create genuine trust and attract audiences who want connection, not just content.

235. [Re-Release] Is Your Solo Business Actually Feasbile? Find Out!

Joe Rando, Carly Ries — Thu, 09 Oct 2025 13:17:09 -0400

So, you’ve got a business idea you’re excited about. But here’s the big question: does it actually work on paper, or will it drain your bank account before it takes off?

In this episode of The Aspiring Solopreneur, Carly and Joe break down how to test the feasibility of your business idea, spot potential deal-breaking showstoppers, and price your services with confidence (without letting imposter syndrome drag you down).

If you’re ready to stress-test your solo venture before you dive in headfirst, this one’s for you.

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
Live problem-solving meetups, expert sessions and strategies...and you don’t pay a thing

Total value: $65/month. Your cost? Zero.

👉 Ready to stop struggling solo and build a business that works for you?

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234. Get Heard, Get Clients: Podcast Guesting for One Person Businesses

Joe Rando, Carly Ries — Tue, 07 Oct 2025 16:36:24 -0400

Have you ever wondered how to get in front of the right audience without constantly chasing leads?

In this episode, Christina Lenkowski shares how solopreneurs can use podcast guesting as a powerful tool to build credibility, attract clients, and grow their businesses. From pitching yourself with confidence to turning interviews into lasting opportunities, you’ll learn exactly how to make guest podcasting work for you.

Episode FAQs

I don’t have a huge following. Can podcast guesting still work for me?

Absolutely. You don’t need a big audience to get results from podcast guesting, you just need the right audience. Focus on smaller, niche shows that attract your ideal clients rather than chasing big-name podcasts. Those intimate, topic-focused audiences are often more engaged and more likely to convert. Think quality over quantity.

How do I find the right podcasts to be a guest on?

Start by leveraging your network. Ask peers, clients, or your online community what shows they listen to. Then, use the Podcast Piggyback Method Christina mentioned: search for someone who shares your target audience, look up the shows they’ve been on, and explore similar ones. Tools like Apple Podcasts and ListenNotes make it easy to spot patterns and find aligned shows.

How can I measure if podcast guesting is actually helping my business?

Track results in a few simple ways:

Add a “How did you hear about me?” question to your intake forms.
Use a unique link or promo code when sharing your offer on shows.
Review your growth quarterly (email list, website traffic, social followers).
Remember, podcast guesting builds long-term trust and visibility, so results often compound over time as people hear you on multiple shows.

233. A Smarter Way to Implement Changes in Your Solo Business

Joe Rando, Carly Ries — Thu, 02 Oct 2025 11:44:16 -0400

Making changes in your business doesn’t have to feel messy or overwhelming. In this episode of The Aspiring Solopreneur, Carly and Joe introduce the SMOOTH method, a step-by-step framework to help you sequence changes, manage your energy, communicate with transparency, and lock in the lessons you learn.

If you’ve ever struggled to implement improvements without burning out or losing momentum, this method will give you the clarity and structure you need to move forward with confidence.

Q&As From The Episode

How do I know which changes to make first in my business?

Start by sequencing smartly. Not every change needs to happen at once, and some are dependent on others. Look at the order of operations: what’s foundational and what relies on that foundation. Begin with the changes that unlock or support others, so you don’t waste time redoing work.

I’m worried about overwhelming myself while making improvements. How do I avoid burnout?

The Smooth Method emphasizes managing your load and energy. Take on one change at a time, and give yourself breaks between projects. Running a business while trying to improve it is demanding, and protecting your time and sanity ensures you don’t stall out before seeing results.

How do I make sure changes actually stick and pay off?

First, track your success with clear metrics. Define what “done” and “successful” look like before you start. Then, after implementation, harvest the lessons by reflecting and documenting what worked and what didn’t. This way, every improvement becomes a repeatable process rather than a one-off experiment.

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
Live problem-solving meetups, expert sessions and strategies...and you don’t pay a thing

Total value: $65/month. Your cost? Zero.

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232. The Solopreneur’s Shortcut to Smarter Decisions

Joe Rando, Carly Ries — Tue, 30 Sep 2025 11:11:51 -0400

Making changes in your business is exciting, but it can also feel overwhelming when everything seems important at once. In this episode of The Aspiring Solopreneur, Carly and Joe walk you through the PRIORITY Framework, a practical tool to help you decide which changes are worth your time, energy, and resources. From spotting critical survival moves to weighing risks, opportunities, and alignment with your vision, this framework will help you cut through the noise and focus on what really matters.

If you’ve ever felt stuck staring at a never-ending list of “should-dos,” this conversation will show you how to turn it into a clear, strategic plan.

Popular Questions and Answers From The Episode

How do I know which business changes to tackle first?

Start with survival. If something threatens the health of your business, like a major client loss or a broken system, it automatically goes to the top of your list. Joe calls this the “Peril” step in the PRIORITY framework. Handle what keeps the doors open before anything else.

What if I have a change in mind, but I don’t have the skills or resources to pull it off?

Then it’s not a priority...yet. Implementation and resources are key filters in the framework. If you can’t realistically execute the change now, put it on a “someday/maybe” list instead of draining energy and momentum.

How do I avoid wasting time on changes that don’t move my business forward?

Ask whether the change creates real opportunity and aligns with your vision. Will it grow revenue, reduce stress, or bring you closer to your long-term goals? If it’s just a shiny object, it might feel exciting, but it won’t serve your bigger picture.

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
Live problem-solving meetups, expert sessions and strategies...and you don’t pay a thing

Total value: $65/month. Your cost? Zero.

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231. 7 Failure Modes That Can Sink Your Solopreneur Business

Joe Rando, Carly Ries — Thu, 25 Sep 2025 12:54:50 -0400

You’ve worked hard to get your solopreneur business off the ground, but what happens when things start to stall, or worse, head in the wrong direction?

In this episode of The Aspiring Solopreneur, Carly and Joe dig into the “improving” phase of the Solopreneur Success Cycle. They uncover the seven most common failure modes that can quietly sabotage your progress, from burnout and stagnation to external threats and even your own mindset.

Whether your business is thriving or just surviving, these insights will help you spot trouble early, course-correct with confidence, and keep your business aligned with the life you want to live.

Popular Questions and Answers From The Episode

What’s the first thing solopreneurs should address when improving their business?

If there’s an existential threat, that has to come first. These are big, business-ending issues—like a major competitor undercutting your prices, new technology disrupting your industry, or a business model that simply isn’t working. Before worrying about tweaks or small improvements, solopreneurs need to tackle these threats head-on to ensure survival.

What are the “seven failure modes” solopreneurs should watch out for?

Joe outlined seven common failure modes:

Misalignment – your business no longer matches your goals or interests.
Overload – you’re working too much and burning out.
Money problems – not enough revenue or profit to sustain you.
External risks – outside forces like platform changes or new competitors.
Stagnation – growth stalls or customers start slipping away.
Execution failure – not delivering quality results to clients.
Psychological barriers – mindset issues like fear, procrastination, or undercharging.

Recognizing which one you’re facing is the first step toward fixing it.

How do solopreneurs know when it’s time to reimagine their business?

It’s time to reimagine when your business stops serving your life. Even if it’s profitable and running smoothly, if you’ve lost enthusiasm, feel misaligned, or your personal goals have shifted, that’s a signal to step back. Sometimes improving your business isn’t about fixing broken systems—it’s about reshaping it so it supports the life you want today, not the one you wanted years ago.

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
Live problem-solving meetups, expert sessions and strategies...and you don’t pay a thing

Total value: $65/month. Your cost? Zero.

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230. Moving From Plans to Action in the Solopreneur Success Cycle

Joe Rando, Carly Ries — Tue, 23 Sep 2025 08:34:58 -0400

After spending so much time laying the groundwork in the planning phase, it’s finally time to take action. In this episode, Carly and Joe step into the doing phase of the Solopreneur Success Cycle, where strategies move from paper to practice. They share how to run your business with intention, capture issues before they slip through the cracks, and decide what deserves your immediate attention versus what can wait. From simple fixes to documenting big-picture improvements, this is the phase where solopreneurs turn ideas into execution and momentum into results.

Important Questions From The Episode:

Why is it important to document issues instead of just fixing them right away?

Because not every problem is urgent. Writing issues down helps you pause, evaluate the impact, and decide whether it needs immediate attention or can wait until you’re in the improvement phase. It also preserves the insights you have in the moment or ideas you might forget months later when you finally revisit the problem.

What framework can solopreneurs use to prioritize what to work on?

The Eisenhower Matrix is a powerful tool. It helps you separate tasks into four categories: urgent and important, urgent but not important, important but not urgent, and neither urgent nor important. Doing this allows solopreneurs to focus on what truly drives the business forward rather than just reacting to whatever feels pressing in the moment.

How can writing things down reduce stress for solopreneurs?

Carrying everything in your head creates mental clutter and even sleepless nights. By getting issues, tasks, and ideas out of your brain and into a trusted system, whether that’s a notebook, worksheet, or an app, you free up mental space. You’ll rest easier knowing nothing important will slip through the cracks.

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
Live problem-solving meetups, expert sessions and strategies...and you don’t pay a thing

Total value: $65/month. Your cost? Zero.

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229. How To Stop Shiny Object Syndrome From Wrecking Your Workflow

Joe Rando, Carly Ries — Thu, 18 Sep 2025 06:00:00 -0400

Ever wonder which tools and services you actually need as a solopreneur, and which ones are just shiny distractions?

In this episode of The Aspiring Solopreneur, Carly and Joe revisit one of the most debated sections of their book, Solopreneur Business For Dummies: setting up your company’s tools and services.

Three Episode Takeaways

Should I outsource tasks as a solopreneur or keep doing everything myself?
You don’t need employees to be a solopreneur, but you also don’t have to do everything alone. Outsourcing to contractors or companies for specific tasks can save time and prevent burnout. The key is to outsource before you’re desperate. This way, you have time to properly train someone and set up processes that work.
How do I know which tools are worth paying for?
Start by identifying the specific problem you want to solve, then choose tools that are simple, affordable, and easy to integrate with your current setup. Avoid chasing “shiny objects” that solve problems you don’t even have yet. Use free trials strategically and actually test them on a real task during the trial period, and start with monthly payments until you’re confident it’s a good fit.
What should come first: documenting processes or finding tools and services?
Always start with documenting your processes in the form of standard operating procedures (SOPs). If you try to outsource or automate a broken process, you’ll only make the problems bigger. SOPs give you a clear, repeatable checklist that works whether you do it yourself, hand it off to someone else, or use a tool to automate it.

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
Live problem-solving meetups, expert sessions and strategies...and you don’t pay a thing

Total value: $65/month. Your cost? Zero.

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228. Onboarding Strategies for Solopreneurs That Keep Customers Coming Back for More

Joe Rando, Carly Ries — Tue, 16 Sep 2025 06:00:00 -0400

Think of onboarding like a marriage: you don’t stop showing up once the vows (or the sale) are made. In this episode, they unpack why onboarding is the delight phase of the buyer’s journey, how to prevent buyer’s remorse, and the small but powerful touches that turn customers into lifelong fans (and evangelists).

If you’ve ever wondered how to make sure your clients feel like they “married the right business,” this one’s for you.

A Few Q&As From The Episode

Why is onboarding such a critical step after a sale?
Answer: Because the sale isn’t the finish line, it’s the starting point of the customer relationship. Onboarding reassures buyers they made the right decision, prevents buyer’s remorse, sets clear expectations, and begins building long-term trust.

What are some simple ways solopreneurs can make onboarding effective?
Answer: Start with a warm welcome, whether it’s a personalized email, a short video, or even a handwritten note. Follow up with clear next steps, resources, or tutorials to help customers get value quickly. The key is making clients feel seen, supported, and confident right away.

How does great onboarding impact future sales and referrals?
Answer: Thoughtful onboarding turns new customers into fans and fans into evangelists. When clients feel cared for and successful with your product or service, they’re far more likely to renew, upgrade, or tell their friends about you, which makes lead generation and sales much easier down the line.

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
Live problem-solving meetups, expert sessions and strategies...and you don’t pay a thing

Total value: $65/month. Your cost? Zero.

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227. Building a Sales Process You Believe In

Joe Rando, Carly Ries — Thu, 11 Sep 2025 08:36:12 -0400

Sales doesn’t have to feel slimy or stressful. In fact, when you treat it as service, selling becomes a natural extension of helping people.

In this episode, Carly and Joe break down the planning side of sales for solopreneurs, from understanding levels of touch to qualifying leads and nailing your quick pitch.

If the thought of selling makes you cringe, this conversation will help you rethink the process and build a sales plan that actually feels good.

Important Questions Answered In This Episode

How can solopreneurs approach sales without feeling sleazy?
By reframing sales as service. Instead of trying to push a product, focus on finding people who have problems you can genuinely solve. When you approach conversations with the goal of helping rather than selling, it becomes natural, authentic, and far less intimidating, even for introverts.

What does “level of touch” mean in sales planning?
The level of touch refers to how much interaction you have with a potential customer. High-touch sales involve more personal engagement, like coaching calls or consultations, while low-touch or no-touch sales rely on things like websites, emails, or quick transactions for lower-priced products. Solopreneurs need to match their sales process to both their offering and the time they can realistically invest.

Why is qualifying leads so important?
Not every prospect is worth your time. By qualifying leads, making sure they have a problem you can solve, the authority to make a decision, and the budget to buy, you avoid wasting hours chasing “tire kickers.” A simple system for filtering leads upfront saves time, energy, and frustration later on.

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
Live problem-solving meetups, expert sessions and strategies...and you don’t pay a thing

Total value: $65/month. Your cost? Zero.

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226. Why Human Connection Is Your Most Important Marketing Tactic As A Solopreneur

Joe Rando, Carly Ries — Tue, 09 Sep 2025 10:54:03 -0400

After nine years of collaborating virtually, Carly and Joe finally met face-to-face at the INBOUND conference in San Francisco. The sessions were buzzing with AI talk, but Carly and Joe zeroed in on what really matters for solopreneurs: marketing strategy that puts people first.

In this episode, they unpack why human connection is more powerful than any algorithm, how trust fuels business growth, and why a solid strategy beats chasing every shiny new tactic. Whether it’s AI Engine Optimization or grassroots networking, you’ll learn how to cut through the noise and build marketing that actually works for solopreneurs.

Important Takeaways From The Episode

Why is marketing strategy more important than tactics for solopreneurs?
Because tactics change constantly. New platforms, AI tools, and algorithms come and go, but if you have a clear strategy, knowing who you serve, what your brand stands for, and how you build trust, you can adapt to any trend. Strategy is your foundation, tactics are just the tools you plug in along the way.

How does AI impact solopreneur marketing?
AI is creating noise in the marketplace, making it harder for people to know what’s authentic. The good news? That actually gives solopreneurs an edge. Solopreneurs have always relied on real human connection and trust to grow their businesses, and those skills are now more valuable than ever. AI can support your work by handling repetitive tasks, but it should never replace your strategy or your voice.

What are the key steps to building an effective solopreneur marketing strategy?
It comes down to five essentials:

Build trust.
Create resonance.
Establish desire.
Inspire action.
Repeat the process.

This loop ensures your marketing always stays people-centered, no matter the trends.

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
Live problem-solving meetups, expert sessions and strategies...and you don’t pay a thing

Total value: $65/month. Your cost? Zero.

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225. [Re-Release] Biggest Takeaways for Solopreneurs from INBOUND 2024

Joe Rando, Carly Ries — Thu, 04 Sep 2025 09:41:50 -0400

* In light of the INBOUND conference taking place right now, we decided to re-release the biggest takeaways from the 2024 event. While this episode was originally released last year, the information is still very relevant to solopreneurs now, so be sure to tune in! *

HubSpot hosted their massive annual conference that covered the latest trends and tactics in marketing, sales, and AI…and we had two people attend who are ready to give you the biggest takeaways from the event that apply specifically to solopreneurs.

Co-host of this podcast and founder of LifeStarr, Joe Rondo attended, and our very own George B. Thomas not only attended, but presented multiple times. So you have some very credible sources sharing their insights today.

From groundbreaking strategies to fresh perspectives on automation, AI, and scaling small businesses, this episode is packed with golden nuggets for solopreneurs who want to stay ahead of the curve.

Whether you're looking for new ways to generate leads, streamline your processes, or take your customer experience to the next level, this episode has you covered.

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
Live problem-solving meetups, expert sessions and strategies...and you don’t pay a thing

Total value: $65/month. Your cost? Zero.

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224. [Re-Release] The Solopreneur Blueprint You Didn’t Know You Needed

Joe Rando, Carly Ries — Tue, 02 Sep 2025 15:36:52 -0400

Now that we're halfway through the Solopreneur Success Cycles series we're doing leading up to the launch of our book, Solopreneur Business For Dummies, we wanted to re-release the first episode in the series that gives an overview of what it is, so that new listeners can be brought up to speed. It also serves as a good refresher for those who are following along!

Ever feel like you're building your solo business one guess at a time?

In this episode, Carly and Joe pull back the curtain on the Solopreneur Success Cycle, the foundational framework behind their new book Solopreneur Business for Dummies. From defining your goals (hello, Step Zero!) to tweaking, refining, and reimagining your business as it grows, they break down the entire cycle designed specifically for one-person businesses.

It's not a lecture, it’s a roadmap with a healthy side of real talk, laughs, and lessons you can apply right away. Whether you buy the book or not (but, like, you should), this series is your shortcut to building a business that actually works for you.

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
Live problem-solving meetups, expert sessions and strategies...and you don’t pay a thing

Total value: $65/month. Your cost? Zero.

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223. How to Build a Brand That Actually Resonates

Joe Rando, Carly Ries — Thu, 28 Aug 2025 12:49:41 -0400

Your brand is so much more than a logo and some colors—it’s your personality, your values, and the story you tell the world. In this episode of The Aspiring Solopreneur, Carly and Joe dive into what it really means to build a brand as a one-person business.

From defining who you are (and who you aren’t) to crafting messaging that resonates, they’ll show you how storytelling becomes the foundation for every marketing move you make. If you’ve ever wondered how to stand out authentically without feeling “salesy,” this one’s for you.

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
Live problem-solving meetups, expert sessions and strategies...and you don’t pay a thing

Total value: $65/month. Your cost? Zero.

👉 Ready to stop struggling solo and build a business that works for you?

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222. Why Nobody Notices Your Solo Business (and How to Fix It)

Joe Rando, Carly Ries — Tue, 26 Aug 2025 11:00:00 -0400

221. Is Your Solo Business Actually Feasbile? Find Out!

Joe Rando, Carly Ries — Thu, 21 Aug 2025 07:44:48 -0400

So, you’ve got a business idea you’re excited about. But here’s the big question: does it actually work on paper, or will it drain your bank account before it takes off?

If you’re ready to stress-test your solo venture before you dive in headfirst, this one’s for you.

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
Live problem-solving meetups, expert sessions and strategies...and you don’t pay a thing

Total value: $65/month. Your cost? Zero.

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220. The Biggest Mistake Solopreneurs Make: Selling to “Everyone”

Joe Rando, Carly Ries — Tue, 19 Aug 2025 06:00:00 -0400

Before you dive headfirst into your solopreneur journey, there are two things you absolutely need to nail down: your competition and your customers.

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
Live problem-solving meetups, expert sessions and strategies...and you don’t pay a thing

Total value: $65/month. Your cost? Zero.

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219. From Vision to Plan: The Next Step in the Solopreneur Success Cycle

Joe Rando, Carly Ries — Thu, 14 Aug 2025 07:48:38 -0400

In this episode, we kick off the Planning phase of the Solopreneur Success Cycle and break down the must-knows before you dive in. From choosing the right title for yourself to simplifying your business model into three core parts, you’ll learn how to set yourself up for efficiency, clarity, and higher earning potential. Whether you’re just starting or refining your business, these insights will help you plan smarter and avoid costly detours.

218. Dream It Before You Build It: The Envision Stage For Solopreneurs Explained

Joe Rando, Carly Ries — Tue, 12 Aug 2025 07:38:58 -0400

Ever wonder how to take that fuzzy “someday” business idea and turn it into something real, without locking yourself into a plan too soon?

In this episode of The Aspiring Solopreneur, we’re diving into the Envision stage of the Solopreneur Success Cycle (episode 3 of The Solopreneur Success Cycle Series beginning with episode 216).

We’ll talk about dreaming big without overcomplicating, why your goals (not just a trendy framework) should guide your choices, and how to vet your ideas without fear of someone “stealing” them.

Plus, we’ll share why niching down is actually your best friend and how your so-called competition can become your biggest allies. Whether you have no idea what business to start or just want to make sure you’re on the right track, this conversation will help you turn possibility into clarity.

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
Live problem-solving meetups, expert sessions and strategies...and you don’t pay a thing

Total value: $65/month. Your cost? Zero.

👉 Ready to stop struggling solo and build a business that works for you?

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217. Don't Skip This Step: The Secret To Building A Solo Business You'll Love

Joe Rando, Carly Ries — Thu, 07 Aug 2025 10:23:13 -0400

If you’re ready to create a business that supports your life instead of running it, this is the episode you need.

Carly and Joe dive into Step Zero of the Solopreneur Success Cycle: Defining Your Goals, and spoiler alert: it’s way deeper than “make money” or “gain freedom.”

Whether you're dreaming, pivoting, or feeling stuck, press play before you plan another move.

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
Live problem-solving meetups, expert sessions and strategies...and you don’t pay a thing

Total value: $65/month. Your cost? Zero.

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216. Start Here: The Solopreneur Blueprint You Didn’t Know You Needed

Joe Rando, Carly Ries — Tue, 05 Aug 2025 08:10:12 -0400

Ever feel like you're building your solo business one guess at a time?

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
Live problem-solving meetups, expert sessions and strategies...and you don’t pay a thing

Total value: $65/month. Your cost? Zero.

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215. Can Prioritizing Rest Grow Your Business? This Solopreneur Says Yes

Joe Rando, Carly Ries — Thu, 31 Jul 2025 16:09:34 -0400

What if building a business didn’t require burnout, hustle culture, or 80-hour workweeks? In this episode of The Aspiring Solopreneur, we chat with Amanda Bourbonais—copywriter, wellness advocate, and self-proclaimed OG Health-First Freelancer—about how a health crisis reshaped her definition of success and led her to build a thriving six-figure business…with plenty of time for naps.

Amanda shares how to manage client expectations with grace, raise your rates with confidence, and why prioritizing your well-being isn’t just possible—it’s profitable. Whether you’re managing chronic illness or just sick of glorifying the grind, this episode is a must-listen for solopreneurs who want to thrive without sacrificing their health.

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
Live problem-solving meetups, expert sessions and strategies...and you don’t pay a thing

Total value: $65/month. Your cost? Zero.

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214. It’s Not Me, It’s You: How to Break Up with Problem Clients

Joe Rando, Carly Ries — Tue, 29 Jul 2025 09:06:39 -0400

Ever had a client that made you question your life choices? In this episode of The Aspiring Solopreneur, Carly and Joe dive deep into the art (and science) of firing problem clients without burning bridges—or your sanity.

From subtle red flags to graceful exits, they’ll help you figure out when it’s time to say, “It’s not me, it’s you.” Whether you're drowning in scope creep or stuck with a client who’s just not a fit anymore, this episode is your permission slip to let go and level up.

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
Live problem-solving meetups, expert sessions and strategies...and you don’t pay a thing

Total value: $65/month. Your cost? Zero.

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213. PR Isn’t Just for the Big Guys! Here's How Solopreneurs Can Steal the Spotlight.

Joe Rando, Carly Ries — Thu, 24 Jul 2025 06:00:00 -0400

PR might sound like it's just for celebrities and big brands, but guess what? Solopreneurs, this one’s for you. In this episode, we’re breaking down simple, doable PR strategies that can get you media coverage, even if you don’t have a press team, a bestselling product, or a household name (yet).

We’re talking about how to pitch like a pro, what journalists actually want, and why the best way to get featured might just start with your inbox and a clear, authentic story. We even shout out our favorite PR expert, Simone Sauter, who gave us amazing insights a few months back.

Oh, and did we mention? We just turned in the final pages of our Solopreneur Business For Dummies book! It’s officially out of our hands and available for pre-order. So yes, we're celebrating… and yes, we’re shamelessly plugging.

If you want to get press without stress, this episode is your new best friend.

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212. Confused by Instagram? This Episode Will Fix That

Joe Rando, Carly Ries — Tue, 22 Jul 2025 10:39:45 -0400

Think Instagram is just for influencers and avocado toast? Think again. In this episode of The Aspiring Solopreneur, we sit down with Sydney O'Brien, a rockstar Instagram strategist who built her business while juggling three kids under five and a military deployment (yes, really).

Sydney shares why most solopreneurs are talking past their dream clients, the mistake you're probably making with your hashtags, and how to stop letting engagement (or lack thereof) ruin your day.

From easy tools for beginners to the secret behind getting real conversations started in the DMs, she breaks down Instagram in a way that’s actually doable and even fun.

If Instagram makes your eye twitch, this episode is your cure. Tune in and get ready to rethink your whole content game.

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211. The One “Corporate” Habit You Should Bring With You As A Solopreneur

Joe Rando, Carly Ries — Thu, 17 Jul 2025 09:31:56 -0400

When solopreneurs flee the corporate world, “standard operating procedures” are often the first thing left behind—right next to awkward team-building exercises and passive-aggressive reply-all emails. But hold up—this is one “corporate” thing you do want to keep.

In this episode of The Aspiring Solopreneur, Carly and Joe dive into the unexpected power of SOPs. From preparing for life’s curveballs to simply freeing up brain space for more important things (like remembering where you hid your coffee), they’ll share how documenting your processes can make your solo business run smoother, and maybe even grow faster. Whether you're team "ditch the docs" or already a checklist champ, this episode will make you rethink what it means to be efficient on your own.

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210. New Clients, Steady Paychecks, and Enjoying the Ride: One Coach’s Daily Formula

Joe Rando, Carly Ries — Tue, 15 Jul 2025 10:17:50 -0400

In this episode of The Aspiring Solopreneur, we sit down with Stan Ward, coach, author, and spreadsheet whisperer, who shares how it took him five years to develop a system he now teaches in just 60 days, how he turned his finances from chaos into calm, and why paying yourself twice a month might be the smartest move you haven’t made yet.

Stan’s approach blends structure with soul, systems with self-care, and yes—he’s got a daily ABCD checklist you’re going to want to steal. If burnout has been creeping in or your bank account’s been throwing tantrums, this episode is your wake-up call.

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209. How LinkedIn Sales Navigator Became Our Secret Weapon for Solopreneur Lead Gen

Joe Rando, Carly Ries — Thu, 10 Jul 2025 09:25:23 -0400

Think LinkedIn is just for job hunting? Think again. In this episode, Carly flips the script and interviews Joe about one of the most underrated lead gen tools for solopreneurs: LinkedIn Sales Navigator.

They pull back the curtain on exactly how they use it to fill their events, build real relationships, and grow their network—without ever sounding salesy. If you've been hesitant about spending money on a tool like this, Joe’s breakdown might just change your mind.

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208. Your Expertise Is Cute, But Can You Sell It?

Joe Rando, Carly Ries — Tue, 08 Jul 2025 19:49:21 -0400

If you're tired of vague advice and ready to get real about positioning, marketing, and building a business on your terms, this one’s a must-listen.

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207. Your Rates Are Too Low—Let’s Fix That

Joe Rando, Carly Ries — Thu, 03 Jul 2025 08:18:23 -0400

Are you charging what you're actually worth, or just what you think people will pay?

In this episode, Carly and Joe finally tackle the pricing conversation solopreneurs can’t afford to avoid. From ditching the hourly mindset to channeling your inner Alex Hormozi, they explore how to set prices that reflect your value, not your self-doubt. Tune in for hard-earned lessons, pricing psychology, and why bargain-hunting clients might be costing you more than they’re worth.

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206. The Solopreneur’s Guide to Product Management Without a Team

Joe Rando, Carly Ries — Tue, 01 Jul 2025 07:53:56 -0400

What happens when three product experts walk into a solopreneur podcast? You get an episode packed with game-changing insights from the co-authors of Next Gen Product Management.

In this rare group interview, Carly and Joe are joined by returning guest Teresa Cain and her co-authors Diana Stepner and Dr. Bart to explore how solopreneurs can build smarter, faster, and more future-proof businesses—without hiring a team.

From treating AI like a co-founder to building minimum viable products in record time, they reveal how to apply modern product management principles (yes, solopreneurs—you are product managers!) to scale without the overwhelm. If you're ready to work smarter, not harder, this one's for you.

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205. How to Prioritize When Everything Feels Urgent as a Solopreneur - Sound Bite Episode

Joe Rando, Carly Ries — Thu, 26 Jun 2025 06:00:00 -0400

Ever feel like you're drowning in tasks, yet still not moving the needle in your business? You’re not alone. In this episode, Carly and Joe unpack that all-too-familiar solopreneur overwhelm—when everything feels urgent and there’s zero breathing room.

They break down how to prioritize when your to-do list is screaming at you from every direction, using the Eisenhower Matrix, tips from Getting Things Done, and a little “delegate, automate, AI” magic. If you’re stuck in constant hustle mode, this episode might just be the breath of clarity you need.

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204. Marketing Overwhelm? Here’s Where to Start (And What to Skip)

Joe Rando, Carly Ries — Tue, 24 Jun 2025 13:53:49 -0400

In this episode, we asked marketing matchmaker Behdad Jamshidi one simple icebreaker: What do you wish you knew before becoming a solopreneur? And wow, did he deliver.

From climbing the unexpected business ladder to spotting red flags when hiring marketing help, Behdad shares the lessons no one tells you—but every solopreneur needs to hear.

Feeling overwhelmed by your options? Struggling to pick a marketing channel that doesn’t make you want to scream into the void? Tune in for practical advice, hard-won wisdom, and a reminder that success isn’t just about the outcome—it’s about loving the process.

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203. Flip-Flops and Focus Blocks: Beating Summer Distractions as a Solopreneur - Sound Bite Episode

Joe Rando, Carly Ries — Thu, 19 Jun 2025 11:05:46 -0400

Sun’s out, distractions outta control?

Whether it’s rescheduled meetings, kids at home, or that pool calling your name, summer can wreak havoc on a solopreneur’s schedule. In this episode, Carly and Joe get real about how to stay focused when everything around you screams “vacation mode.” From early morning work sessions to strategic procrastination (yes, really), they’re spilling their best tips for getting stuff done without missing out on the season.

Tune in for laughs, life hacks, and a reminder that flying solo doesn’t mean doing it all alone.

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202. High Quality, Low Overhead: The Secret Sauce Behind Solopreneur Success

Joe Rando, Carly Ries — Tue, 17 Jun 2025 06:00:00 -0400

The solopreneur economy is booming, but what’s really driving it, and how do you stand out when your competition spans the globe? In this episode, digital media expert Naresh Vissa joins us to break down the rise of solopreneurship, why getting fired might be the best thing that ever happens to your career, and how he built a high-quality, low-cost business that thrives on referrals.

Plus, we unpack the pricing trap many new solopreneurs fall into, the power of side hustles, and why Thomas Jefferson might just be your ultimate entrepreneurial role model. If you're navigating the solo business life (or thinking about it), this one’s a must-listen.

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201. The Anti-Sleaze Sales Guide For Solopreneurs: How to Actually Win People Over

Joe Rando, Carly Ries — Thu, 12 Jun 2025 06:00:00 -0400

Tired of sleazy sales pitches? So are we.

In this episode, Carly and Joe unload on the cringiest sales tactics cluttering inboxes today: think cold DMs that insult your business, spammy bots pretending to be human, and desperate pitches that reek of commission breath.

But don’t worry, it’s not just a rant. They also break down how solopreneurs can build real trust, use storytelling to connect authentically, and sell without feeling like a pushy used car dealer. If you've ever rolled your eyes at a LinkedIn message, this one's for you.

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200. Stop Wearing Every Hat: Smarter Systems for Solopreneurs

Joe Rando, Carly Ries — Tue, 10 Jun 2025 08:56:30 -0400

If you've ever felt like your to-do list is running you instead of the other way around, this episode is your reset button. Business coach Diane Helbig joins us to share real-world strategies for managing time, setting boundaries, and replacing pushy sales tactics with genuine relationship-building. From why smaller calendar blocks are a secret weapon to how to bounce back from setbacks without spiraling, Diane offers mindset shifts and actionable tips that every solopreneur needs to hear.

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199. How Solopreneurs Can Scale Their Businesses Without Burning Out

Joe Rando, Carly Ries — Thu, 05 Jun 2025 08:48:02 -0400

What if scaling your solopreneur business didn’t mean hiring a team or working 80-hour weeks?

In this episode, we’re diving into creative, cost-effective ways to grow, without giving up the freedom that made you go solo in the first place.

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198. What Grit Really Looks Like in Business

Joe Rando, Carly Ries — Tue, 03 Jun 2025 17:28:54 -0400

In this episode, we sit down with Anya Cheng, the unstoppable founder of Taelor.Style, an AI-driven clothing rental service for busy men who hate laundry and love looking sharp. From handing out resumes outside campus buildings to building a company that merges sustainability, tech, and style, Anya's journey is equal parts inspiring, resourceful, and, honestly, a little wild. If you’ve ever felt like giving up, this one will give you a tailored kick of motivation.

Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business. So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!

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197. Solopreneurs, Stop Winging It and Get Your Systems Together

Joe Rando, Carly Ries — Thu, 29 May 2025 06:00:00 -0400

Ready to stop reinventing the wheel every time you work? In this episode, Carly and Joe are talking about why solopreneurs need to embrace systems from day one!

Whether you're managing your social media, responding to client emails, or handling finances, consistency is key. And trust us, it’s not just about saving time, it’s about building a business that runs like clockwork.

Hear how documenting your processes can free up your schedule, boost your brand, and give you more time for what matters. Tune in for the must-have tips to make your solo business smoother and stress-free!

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196. High Peaks to Rock Bottom: Reinventing Yourself When Life Hits Hard

Joe Rando, Carly Ries — Tue, 27 May 2025 08:38:14 -0400

It started as girl talk… and turned into one of the most honest, powerful conversations we’ve had on this show.

In this episode, Carly sits down with Athena Brownson, former professional skier turned real estate powerhouse, as she opens up about the journey from chasing air in halfpipes to battling chronic illness and redefining what it means to thrive.

Athena shares her hard-earned wisdom on resilience, identity shifts, and the power of building a life (and business) around what truly matters.

If you've ever faced a setback that rocked your world—or are in one right now—this is the episode your heart needs.

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195. [Re-Release]: Why Taking Time Off Is the Secret to Sustained Solopreneur Success - Soundbite Episode

Joe Rando, Carly Ries — Thu, 22 May 2025 10:45:36 -0400

In today's sound bite episode, we’re tackling a topic that hits home for every solopreneur: taking time off.

As a solopreneur, your time is your currency—stepping away from work can feel like a trade-off between relaxation and revenue, or between recharging and losing momentum.

But here’s the thing: burnout isn’t good for business, and neither is running on empty. So, how do you balance the need to step back without feeling like your business is stepping backward?

Stick around, because in this episode, we’ll share actionable strategies to plan your time off and manage client expectations!

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194. The Escapepreneur's Blueprint To Working From Anywhere And Loving What You Do

Joe Rando, Carly Ries — Tue, 20 May 2025 08:33:09 -0400

In this episode, Carly and Joe chat with Karen King, aka The Escapepreneur, about what it really takes to build a business that lets you work from anywhere.

From discovering your true passions to keeping things ridiculously simple (think: Facebook group + PayPal), Karen shares her journey from burnout to freedom and how you can do the same.

Whether you're craving more flexibility, family time, or just want out of your Groundhog Day routine, this conversation will have you rethinking what’s possible, and maybe even booking a one-way ticket.

193. Have A Solo Business and Struggling? These Rookie Moves Might Be Why

Joe Rando, Carly Ries — Thu, 15 May 2025 06:00:00 -0400

Ever wonder what rookie mistakes might secretly be sabotaging your solopreneur journey? In this episode, Carly and Joe dive into the biggest blunders new solopreneurs make, from flying solo a little too solo to underpricing, overplanning, and forgetting the golden rule of lead gen.

Whether you're just starting out or already in the thick of it, these are the missteps to avoid if you want to build a business that actually works for your life.

Bonus: Get the inside scoop on their upcoming book Solopreneur Business for Dummies!

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192. Get to Work: The Simple Mantra That Can Lead to Solo Success

Joe Rando, Carly Ries — Tue, 13 May 2025 08:00:47 -0400

What do addiction recovery, international web hosting, youth boxing, and AI-powered solopreneurship have in common? Ken Cox.

In this raw and inspiring episode, Ken shares how hitting rock bottom sparked a complete life overhaul—from buying a boxing gym to launching tech ventures that run on AI. If you're stuck overthinking, this episode might just be the wake-up call you need. Let's get to work.

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191. [Re-Release] The Roadmap to Reliable Income for Every Solopreneur - Sound Bite Episode

Joe Rando, Carly Ries — Thu, 08 May 2025 06:00:00 -0400

Feeling like you’re constantly chasing your next paycheck or running out of time to grow your business? You’re not alone! In this short episode, Carly and Joe dive into the game-changing potential of recurring revenue for solopreneurs.

From Joe's firsthand experience building subscription-based businesses to Carly's actionable tips for keeping your pipeline full, you’ll learn how to create financial stability, reduce your selling time, and focus on doing what you love.

This episode offers creative strategies and insights to make recurring revenue work for you. So, be sure to tune in!

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190. The Power of the Pivot: Reinventing Yourself After Layoffs and Burnout

Joe Rando, Carly Ries — Tue, 06 May 2025 06:00:00 -0400

What do laid-off marketers, disgruntled Gen Xers, and rule-breaking entrepreneurs have in common? They all need to hear this episode. Laura Zavelson joins us to talk about why niching down is your secret weapon, how to sell without sounding salesy, and the real reason you’re probably undercharging (hint: it’s not because you need another certification).

Whether you're plotting your escape from corporate or building your solo biz one belief-shifting post at a time, Laura has insights for you.

Hit play and find out why following the rules might just be costing you the fun and the clients.

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189. [Re-Release] Building Your Personal Brand: It’s More Than a Logo and a Tagline - Sound Bite Episode

Joe Rando, Carly Ries — Thu, 01 May 2025 06:00:00 -0400

Think your brand is just a logo and a color scheme? Think again! As a solopreneur, YOU are your brand. In this sound bite episode, we dive into what truly makes a personal brand stand out.

From embracing your unique strengths to building trust with your audience, we break down why your brand is about more than just marketing—it’s about who you are and how you show up.

Plus, we’ll tackle the common mistakes solopreneurs make when crafting their brand (spoiler: calling yourself an "expert" isn’t always the best move).

Tune in for insights, laughs, and practical advice on how to make your personal brand unforgettable.

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188. Beyond “Find Your Why”: A Smarter Approach to Purpose-Driven Solopreneurship

Joe Rando, Carly Ries — Tue, 29 Apr 2025 12:15:28 -0400

Feeling lost trying to "find your passion"? You're not alone—and maybe that's not even the right thing to be chasing!

In this powerful episode, we sit down with Paul Davis, creator of the Genius Code, to uncover why passion fades, purpose sticks, and how true inspiration can unlock the life and business you were meant to build. (Warning: you might get a little teary in the best way possible.)

If you're a solopreneur craving more meaning and momentum, you cannot miss this one!

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187. Future-Proof Your Solo Biz: Stay Relevant Without Losing Your Mind - Sound Bite Episode

Joe Rando, Carly Ries — Thu, 24 Apr 2025 06:00:00 -0400

If you're still getting your business advice from that one guy on LinkedIn who hasn't updated his profile since 2014... this episode is your wake-up call.

Whether you’re overwhelmed by AI hype or stuck in scroll mode, this episode will help you cut through the noise and tune into what actually matters to help you run a successful solo business.

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186. Missed Your Goals? It’s Not Self-Sabotage—Here’s What It Really Is

Joe Rando, Carly Ries — Tue, 22 Apr 2025 06:00:00 -0400

Feel like your goals ghosted you this year?

You're not alone—and it's not self-sabotage.

In this episode, we’re talking to self-trust coach Dawn Ledet about why missed goals aren't failures, how to stop making your inner dialogue sound like a mean girl, and what to do when your ambition outpaces your execution.

Whether you’re a solopreneur navigating your next big move or just trying to stop rage-scrolling instead of working, this conversation is your permission slip to ditch the guilt and actually work with yourself—not against you.

Let’s rethink the whole “new year, new me” thing… and make some real progress instead.

🎙 Tune in, subscribe, and get ready to be inspired! Oh, and don’t forget to leave us that five-star review :)

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185. [Re-Release] Why Hosting Events May Be A Solopreneur's Best Marketing Tool Yet - Sound Bite Episode

Joe Rando, Carly Ries — Fri, 18 Apr 2025 07:58:25 -0400

Hosting events has been an absolute game-changer for lead generation and building genuine connections. Joe and Carly are huge fans of taking something as simple as a webinar, giving it a little makeover, and calling it an “event.”

Trust us, it makes a world of difference! When you frame it as an event, it instantly feels more exciting and engaging—not just for your audience but for you too.

Events create real value for participants and foster a sense of community that’s hard to replicate. There’s just something special about coming together, sharing ideas, and making connections that stick. That’s why we are always encouraging solopreneurs to lean into hosting events. It’s the perfect way to connect with your audience, build relationships, and show that human interaction is way more powerful than just another piece of content.

So tune into this episode to find out more!

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184. Six Keys to Solopreneur Success: Lessons from a 20-Year Veteran with Liz Steblay

Joe Rando, Carly Ries — Wed, 16 Apr 2025 08:15:29 -0400

What does it take to thrive as a solopreneur and truly love the life you’re building? Liz Steblay knows the answer—and she’s sharing her wisdom from over 20 years of self-employment, coaching, and business-building. In this episode, Liz reveals how she fell into solopreneurship before the term even existed, the hard lessons she learned along the way, and the six essential keys to succeeding as a solopreneur.

From navigating financial independence to finding your niche, Liz's advice is practical, inspiring, and a must-hear for anyone considering taking the leap from corporate America. Plus, she shares actionable tips on building momentum, staying confident, and creating a business you actually enjoy. Whether you’re a seasoned solopreneur or just dreaming of making the jump, this episode is packed with golden nuggets to fuel your journey.

Want to dive deeper? Head to 6keys.info to learn more about Liz and her book Succeeding as a Solopreneur: Six Keys to Taking the Leap, Winning Clients, and Building Wealth.

🎙 Tune in, subscribe, and get ready to be inspired! Oh, and don’t forget to leave us that five-star review :)

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183. The Soloprenur's Secret to High-Converting Virtual Events - Sound Bite Episode

Joe Rando, Carly Ries — Thu, 10 Apr 2025 16:31:06 -0400

Think you need a big budget and a bigger team to run successful virtual events? Think again.

In this episode of The Aspiring Solopreneur, Carly Ries and Joe Rando pull back the curtain on how their small group consistently uses virtual events to generate leads, build trust, and grow their community—without the overwhelm. From low-tech tools (spoiler: Zoom wins again) to their secret sauce for nurturing attendees before, during, and after the event, they’re dishing out practical tips any solopreneur can use.

Whether you’re planning your first interactive workshop or looking to boost turnout and conversions, this episode proves that big results don’t require big resources—just smart strategy and a solid run-of-show.

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182. Think You Need a Sexy Startup Idea To Be Successful? Think Again.

Joe Rando, Carly Ries — Wed, 09 Apr 2025 17:04:37 -0400

What do you get when you combine a smart marketing mind, a super simple service, and a willingness to do what others won’t? A thriving, outside-the-box solopreneur success story.

In this episode of The Aspiring Solopreneur, we’re joined by William Milliken, founder of SwoopScoop, who turned a household chore into a scalable subscription business. We dive into how he built a local service empire, the creative marketing tactics that made it take off, and why sometimes the best business ideas are hiding in plain sight.

If you've been stuck thinking you have to do something virtual, this conversation will seriously shift your mindset.

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181. [Re-Release] The Roadmap to Reliable Income for Every Solopreneur - Sound Bite Episode

Joe Rando, Carly Ries — Thu, 03 Apr 2025 06:00:00 -0400

This episode offers creative strategies and insights to make recurring revenue work for you. So, be sure to tune in!

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180. [Re-Release] The Ultimate Solopreneur Checklist for Bookkeeping and Taxes with Melissa and Eric Broughton

Joe Rando, Carly Ries — Tue, 01 Apr 2025 06:00:00 -0400

Ever feel like taxes are the ultimate entrepreneurial riddle you're never quite sure you've solved?

Every form you have to complete and every deduction you have to consider can leave you wondering if you're doing everything correctly.

Taxes and bookkeeping are hard to understand, especially when you’re busy running the rest of your business.

That’s why we invited on Melissa and Eric Broughton of Busy Bee Advisors. With over 20 years of combined bookkeeping and tax experience, this duo helps solopreneurs and small businesses gain more financial clarity and pay less in taxes.

We were shocked throughout this episode and our jaws hit the floor a couple of times. We learned some valuable information we had never heard before that is so beneficial to one-person business owners.

During the episode, we discussed things like:

Melissa and Eric's New Business Start-up Checklist for Bookkeeping & Taxes
The $12,000 Tax Loophole
Why the Tax System is Rigged & What You Can Do About It
5 Essential Questions You Should Be Asking Your Tax Preparer

Plus so much more! Be sure to tune in.

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179. Beyond Hourly: Creative Ways to Make Money as a Solopreneur - Sound Bite Episode

Joe Rando, Carly Ries — Fri, 28 Mar 2025 00:00:28 -0400

Tired of trading time for money? Think your only pricing options are hourly or retainer? Think again.

In this episode of The Aspiring Solopreneur, Carly Ries and Joe Rando are breaking open the revenue model box. From subscription models to productized services, online courses to scalable solutions, they’re sharing the creative—and often overlooked—ways solopreneurs can make bank without burning out.

Carly reflects on her early pricing struggles, Joe takes us back to a pre-Internet SaaS story that flopped (then flourished), and together they dish out practical advice for building income that doesn’t rely on nonstop hustle.

If you're ready to reimagine how you make money, this one's a must-listen.

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178. Sales Tips for Solopreneurs Who Hate Selling with Nikki Rausch

Joe Rando, Carly Ries — Tue, 25 Mar 2025 22:40:12 -0400

What if selling didn’t feel salesy at all?

In this episode of The Aspiring Solopreneur, Carly and Joe sit down with the brilliant Nikki Rausch, creator of the Selling Staircase and queen of relationship selling. Nikki breaks down how to ditch the pushy tactics and build trust through smart questions, real conversations, and—get this—actually asking permission to sell. (Novel concept, right?)

She spills the tea on the biggest sales mistakes people make (yes, those cringey LinkedIn messages) and how to flip the script with connection-first strategies that feel genuinely good—even if you’re totally allergic to sales.

Oh, and she’s got thoughts on why every solopreneur needs a high-ticket offer (and how to anchor it the right way).

Whether you’re new to sales or just tired of the icky stuff, this one’s going to be your secret weapon.

Tune in now and grab Nikki’s free training just for Aspiring Solopreneur listeners at yoursalesmaven.com/aspiring.

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177. Why Keeping Your Solo Business Idea a Secret is a Huge Mistake - Sound Bite Episode

Joe Rando, Carly Ries — Thu, 20 Mar 2025 06:00:00 -0400

Are you keeping your business idea under wraps, afraid someone will steal it? Think again! In this short episode, we break down why secrecy could be sabotaging your success—and what to do instead. Learn how to properly vet your product or service, test your messaging, and refine your pricing before launching, so you don’t waste time on an idea that won’t fly.

Ready to stop hiding and start growing? Hit play now!

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176. When to Hustle, When to Rest: The Solopreneur’s Guide to Longevity - A Sound Bite Episode

Joe Rando, Carly Ries — Thu, 13 Mar 2025 11:45:17 -0400

Feeling overwhelmed? Struggling with writer’s block? You’re not alone. In this short episode of The Aspiring Solopreneur, Carly Ries and Joe Rando get real about those days when motivation is nowhere to be found. They dive into the power of stepping away, reconnecting with your “why,” and knowing when to push through versus when to pivot.

Plus, they share insights on burnout, mindset shifts, and the importance of having a solopreneur community to lean on. If you’ve ever wondered, “Should I keep going or call it quits?”—this episode is for you.

Tune in now!

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175. Do You Have What It Takes? The Traits Every Solopreneur Needs to Succeed with Margot Machol Bisnow

Joe Rando, Carly Ries — Tue, 11 Mar 2025 11:05:06 -0400

What if the secret to success isn’t just about what you do—but how you think? In this episode, we sit down with Margot Machol Bisnow, author of Raising an Entrepreneur, to unpack the mindset that fuels solopreneurs and self-starters alike.

We’re diving into the grit, resilience, risk-taking, curiosity, and compassion that define entrepreneurial success—whether you're raising a future business owner or stepping into solopreneurship yourself. Margot shares wisdom from 99 entrepreneurs and their families, revealing the common threads that shaped their paths.

Do you need to be fearless?
What role does failure really play in success?
Can you raise an entrepreneur, or is it just in the DNA?

And, of course, we tackle one of the biggest myths in entrepreneurship—the idea that if you love what you do, you’ll never work a day in your life. (Spoiler: That’s not exactly how it works!)

This is a must-listen for anyone carving their own path in business—don’t miss it!

Listen now on The Aspiring Solopreneur and be sure to subscribe for more game-changing insights!

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174. Smart Strategies for Solopreneurs Balancing Work, Life, and Sanity - Sound Bite Episode

Joe Rando, Carly Ries — Thu, 06 Mar 2025 06:00:00 -0500

Feeling overwhelmed? You’re not alone! It’s easy to get buried in the chaos. But what if you could actually plan your week in a way that keeps you productive and sane?

In this short episode, Carly Ries and Joe Rando break down strategies for prioritizing tasks, staying flexible, and avoiding the dreaded to-do list burnout. Plus, the simple mindset shift that will have you ending each day feeling like a rockstar!

Hit play and let’s get your week under control!

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173. Why You’re Working Too Hard for Too Little (And How to Fix It!) with Mike Moll

Joe Rando, Carly Ries — Tue, 04 Mar 2025 10:37:33 -0500

Ever feel like you're drowning in work but barely keeping your business afloat?

Mike Moll did too—until he cracked the code on simplifying, scaling, and actually enjoying solopreneurship.

From burning out in his agency to traveling 38 cities in 10 countries while running a wildly profitable business, Mike spills the secrets to working less, charging more, and ditching the overwhelm.

Plus, the eye-opening pricing mistake that could be costing you thousands. Don’t miss this game-changing episode!

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172. ZERO Marketing Experience—Here’s How They Make Six Figures a Month with Todd and Leah Getts

Joe Rando, Carly Ries — Tue, 25 Feb 2025 11:21:57 -0500

What if your dream of working from home and spending more time with your family wasn't just possible—but wildly successful? Meet Todd and Leah Rae Getts, a couple who went from having zero business or marketing experience to making six figures a month online. How did they do it? Desperation, determination, and a whole lot of smart strategy.

Hit play now!

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171. How We Built LifeStarr (Without Breaking the Solopreneur Rules!) - Sound Bite Episode

Joe Rando, Carly Ries — Thu, 20 Feb 2025 16:48:10 -0500

Ever wondered how LifeStarr operates behind the curtain?

In this episode, Carly and Joe peel back the layers, answering your burning questions about how they make money, work with contractors instead of employees, and navigate the challenges of running a business while keeping flexibility at the core.

Plus, they tease some BIG things coming soon—including an exciting way for solopreneurs to find the right people to work with.

Oh, and did we mention a book deal? 🎉

If you're a solopreneur (or thinking about becoming one), this is a must-listen. Tune in now!

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170. From Stranger to Must-Know: How to Stand Out and Grow Your Network with Greg Wasserman

Joe Rando, Carly Ries — Tue, 18 Feb 2025 08:04:20 -0500

What if your online presence was so warm and inviting that total strangers had to meet you?

That’s exactly what happened with our guest, Greg Wasserman! Before we even knew him, we knew we needed him on the show.

Greg is a master at building relationships—both online and in-person—without being salesy, spammy, or sleazy.

How do you create authentic connections that actually lead to opportunities? Why does networking not have to feel like an awkward name-tagged free-for-all? And is there a secret formula for standing out in a sea of LinkedIn messages? (Spoiler: Yes, and Greg shares it with us!)

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169. Solopreneurs, Stop Drowning in Tasks—Here’s Your Lifeboat - Sound Bite Episode

Joe Rando, Carly Ries — Thu, 13 Feb 2025 09:54:11 -0500

Feeling overwhelmed by emails, tasks, and an endless to-do list? You're not alone!

In this sound bite episode, we dive into Getting Things Done (GTD)—a life-changing productivity system that can help you clear mental clutter and take control of your work.

Joe Rando shares how he discovered GTD out of pure necessity and how its simple yet powerful framework transformed the way he works.

If you’re struggling to stay organized and productive, this episode is a must-listen!

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168. Mind, Body, Business: Why a Holistic Approach is Key for Solopreneurs with Maddie Kelley

Joe Rando, Carly Ries — Tue, 11 Feb 2025 07:26:37 -0500

Solopreneurship isn’t just about strategy—it’s about you.

In this episode of The Aspiring Solopreneur, we sit down with Maddie Kelley, host of the Mimir podcast, to explore the holistic approach to solopreneurship—how your business success is deeply tied to your personal growth. We dive into:

Why solopreneurs are their business—and how that shapes success
Practical ways to integrate meditation, journaling, and self-awareness into your solopreneurial journey
The power of saying “no” to protect your time, energy, and vision
How to align your business model with your life goals (so you don’t build a business you hate!)

If you’re grinding away but wondering why it still feels overwhelming, this episode is for you.

Tune in now and learn how to work smarter—and happier!

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Episode 167. The Power of No: Why Turning Down Work Can Make You More Successful - Sound Bite Episode

Joe Rando, Carly Ries — Thu, 06 Feb 2025 07:43:20 -0500

What if we told you that turning down a million-dollar deal could actually be the best business decision you ever make? Sounds crazy, right? But in this sound bite episode, Joe and Carly dive into why saying no—to the wrong projects, the wrong clients, and even the wrong skill sets—can be the key to building a thriving, fulfilling business.

If you’ve ever struggled with people-pleasing, burnout, or taking on work that doesn’t align with your goals, this episode is a game-changer.

Tune in now and learn how to embrace the power of no!

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166. Turn Passion Into Profit: Alice Ford’s Advice for Solopreneurs

Joe Rando, Carly Ries — Tue, 04 Feb 2025 08:03:50 -0500

What if your solopreneur journey wasn’t confined to a laptop and a coffee shop? What if it was filled with adventure, storytelling, and making a real impact on the planet?

This week, we sit down with Alice Ford, an award-winning adventure filmmaker, stuntwoman, and environmental advocate, to talk about how she built a brand that’s anything but cookie-cutter.

From flipping off buildings as a stunt double to producing her own PBS travel show, Alice has carved out a career that blends passion, purpose, and business savvy.

In this episode, Alice reveals:

The key to creating a brand that truly stands out
How authenticity drives success—and why faking it won’t cut it
The biggest mistakes people make on YouTube (and how to avoid them!)
Insider tips for landing brand deals that align with your mission
How to stay productive while living life on the go

Whether you dream of turning your passion into a full-time gig or just want to hear from someone who’s actually living the dream, this episode is packed with insights you don’t want to miss!

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165. Building Your Personal Brand: It’s More Than a Logo and a Tagline - Sound Bite Episode

Joe Rando, Carly Ries — Thu, 30 Jan 2025 07:42:33 -0500

Think your brand is just a logo and a color scheme? Think again! As a solopreneur, YOU are your brand. In this sound bite episode, we dive into what truly makes a personal brand stand out.

From embracing your unique strengths to building trust with your audience, we break down why your brand is about more than just marketing—it’s about who you are and how you show up.

Plus, we’ll tackle the common mistakes solopreneurs make when crafting their brand (spoiler: calling yourself an "expert" isn’t always the best move).

Tune in for insights, laughs, and practical advice on how to make your personal brand unforgettable.

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164. Six Keys to Solopreneur Success: Lessons from a 20-Year Veteran with Liz Steblay

Joe Rando, Carly Ries — Tue, 28 Jan 2025 07:29:27 -0500

Want to dive deeper? Head to 6keys.info to learn more about Liz and her book Succeeding as a Solopreneur: Six Keys to Taking the Leap, Winning Clients, and Building Wealth.

🎙 Tune in, subscribe, and get ready to be inspired! Oh, and don’t forget to leave us that five-star review :)

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163. This Simple Mindset Shift Will Transform Your Solo Career Forever - Sound Bite Episode

Joe Rando, Carly Ries — Thu, 23 Jan 2025 06:00:00 -0500

In this quick but powerful sound bite episode, Carly Ries and Joe Rando tackle one of the most important distinctions for anyone considering solo entrepreneurship: freelancer vs. solopreneur. What sets them apart? Why does it matter? And most importantly, how can you transform your mindset—and your approach—to stand out in a crowded market?

Whether you're stuck chasing gigs on platforms like Upwork or dreaming of building a thriving personal brand, this conversation is packed with actionable insights to help you shift from trading time for money to building a business that's truly yours. Plus, don't miss Carly's shameless plug for their Solopreneur Success Cycle—it might just be the roadmap you need to take the leap.

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162. The Secrets to Solopreneur Efficiency: How to Reclaim Hours Each Week with Will Christensen

Joe Rando, Carly Ries — Tue, 21 Jan 2025 06:00:00 -0500

We’re diving straight into the heart of what matters most—your time.

In this episode, Carly, Will, and Joe are rolling up their sleeves to tackle the number one solopreneur struggle: wasting precious hours on tasks that don’t serve your growth. From automating your email (yes, you can escape that inbox vortex!) to figuring out what truly lights you up, we’re laying out a game plan to make 2025 your most efficient year yet.

Stick around as Will drops game-changing advice, like his "15-1-1-5 Rule."

This one’s packed with practical tips, a few laughs, and insights to help you streamline your business and reclaim your time. Don’t miss it!

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161. Plan Your Leap from Corporate to Solopreneurship the Smart Way - A Sound Bite Episode

Joe Rando, Carly Ries — Fri, 17 Jan 2025 07:57:29 -0500

Are you ready to break free from the 9-to-5 grind and turn your passion into your livelihood? In this sound bite episode of The Aspiring Solopreneur, hosts Carly Ries and Joe Rando dive into the exciting—and sometimes daunting—journey of solopreneurship. They share their own cautionary tales, practical tips, and cheerleading moments to inspire you to make the leap with confidence.

From planning your transition while still employed to nailing down a lead generation strategy and understanding the hidden challenges of going solo, Carly and Joe offer a roadmap to success.

Whether you’re considering a side hustle or ready to dive in full-time, this episode is packed with actionable advice to help you build a thriving solopreneur business—without the feast-or-famine cycle.

Tune in to learn why preparation is your best friend and how to create a sustainable, fulfilling business on your terms. Don't miss this empowering conversation designed to help you take control of your career!

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160. The Path to Financial Confidence in Solopreneurship with Danielle Hendon

Joe Rando, Carly Ries — Tue, 14 Jan 2025 08:03:54 -0500

In this episode of The Aspiring Solopreneur, Carly Ries and Joe Rando are joined by Danielle Hendon, a CPA and owner of 4 Corners CFO, with a refreshingly approachable vibe. Danielle breaks down intimidating money matters into digestible nuggets of wisdom, starting with what it means for a business to be “bankable.” Spoiler: It’s about setting yourself up for financial support before you need it!

Danielle spills the beans on why debt isn’t the villain it’s made out to be—it’s all about intention. With anecdotes, practical tips, and a framework for mastering your business finances, she guides solopreneurs on navigating cash flow, profit margins, and the dreaded accrual vs. cash accounting debate.

Oh, and PSA: Stop asking your CPA for permission to run your business! Danielle believes in empowering solopreneurs to make informed decisions, not just follow advice blindly.

From why it’s okay to raise your rates (hello, inflation!) to uncovering your most profitable services, Danielle’s Reveal Your Path to Profit framework is the ultimate guide for financial clarity and success. And her favorite quote? “Everything is figureoutable.” Isn’t that the mantra every solopreneur needs?

Tune in, take notes, and maybe rethink those financial fears—you’ve got this!

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159. The Roadmap to Reliable Income for Every Solopreneur - Sound Bite Episode

Joe Rando, Carly Ries — Thu, 09 Jan 2025 08:25:20 -0500

This episode offers creative strategies and insights to make recurring revenue work for you. So, be sure to tune in!

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158. Turning Everyday Efforts into Extraordinary Solopreneur Success with Jessica Lackey

Joe Rando, Carly Ries — Tue, 07 Jan 2025 09:36:30 -0500

In this episode of The Aspiring Solopreneur, we’re joined by Jessica Lackey, a powerhouse dedicated to helping solopreneurs build authority, streamline systems, and create businesses that actually fit their lives. Jessica shares how she turned free masterclasses and a thoughtfully crafted newsletter into powerful tools for growth—and how you can too.

Dive into Jessica's strategies for repurposing content into multiple business assets, making workshops authority-building goldmines, and designing systems that scale your way.

She also reveals why the best way to overcome stagnation is simply to "talk to humans," fostering real connections that lead to real results. If you’re ready to learn how to simplify your business while maximizing your impact, this episode is a must-listen.

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157. [Re-Release] Our Simple Steps for Solopreneurs to Achieve True Work/Life Balance - Sound Bite Episode

Joe Rando, Carly Ries — Thu, 02 Jan 2025 06:00:00 -0500

In today's quick sound bite episode, we're tackling a topic that's on every solopreneur's mind—work-life balance. It's easy to feel like the hustle is never-ending, but achieving balance isn't a far-off dream.

In fact, it's completely within reach, as long as you make it a priority in your business plan.

In this episode, we explore practical ways that we use to weave flexibility and balance into our daily routine, so you can thrive both personally and professionally.

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156. [Re-Release] As A Solopreneur, How Do I Avoid or Bounce Back From Burnout with Renee La Tour

Joe Rando, Carly Ries — Tue, 31 Dec 2024 06:00:00 -0500

Let's kick off the new year with a reminder that balance is key!

In this episode, we sat down with Renee La Tour, the Business Strategist behind the Ticket To Freedom program, that helps solopreneurs remove themselves from the day-to-day of their business by leveraging AI, automation & delegation.

She's a full-time traveler and part-time entrepreneur, coining the term Fancy Nomad™ to describe her unique, freedom-first lifestyle. She shares her wisdom and insights on how to thrive as a solopreneur while maintaining a balanced life.

Our conversation dives into the challenges faced by solopreneurs who often find themselves working non-stop and explores the detrimental effects this can have on their businesses. We also discuss how to distinguish between normal stress and the early signs of burnout on the solopreneur journey.

Renee offers valuable tips and techniques that she personally uses to prevent burnout and reclaim precious time during the week. She sheds light on common blind spots where people unknowingly waste time, and how to identify and rectify them.

If you've ever experienced burnout and lost your initial passion for your business, Renee shares practical steps to reignite that spark.

If you're a solopreneur seeking to achieve a better work-life balance and unlock the full potential of your business, don't miss out on Renee's expertise and her innovative approach to achieving freedom as a solopreneur.

Show notes: https://www.lifestarr.com/podcast/how-solopreneurs-can-bounce-back-from-or-avoid-burnout

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155. How to Set Boundaries with Clients for Greater Solo Success - Sound Bite Episode

Joe Rando, Carly Ries — Thu, 26 Dec 2024 06:00:00 -0500

As solopreneurs, we often wear all the hats and that can make it tricky to balance keeping clients happy while protecting your time and energy. But here’s the secret: setting clear expectations and boundaries doesn’t just help you; it makes your clients happier in the long run too.

In this episode, we’ll cover practical strategies for creating win-win scenarios with your clients. If you’ve ever felt drained, overwhelmed, or even resentful in client relationships, stick around—this one’s for you!

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154. [Re-Release] Without Boundaries There Is No Balance with Lisa Couturier

Joe Rando, Carly Ries — Tue, 24 Dec 2024 06:00:00 -0500

With the new year approaching, it's important to remember that setting boundaries for yourself and your business is not only OK but it's also encouraged! Which, is why we re-released this episode. Enjoy!

On this episode of The One-Person Business Podcast, we discuss aligning values, setting boundaries, and achieving true balance in both personal and professional realms. Our guest, Lisa Couturier, brings over 25 years of invaluable experience, guiding high-performing individuals towards a more fulfilling and harmonious life.

We discuss:

Signs that indicate an imbalance caused by a lack of boundaries
How someone can develop better self-awareness to establish appropriate boundaries
Strategies for effectively communicating and negotiating boundaries with others
How someone can strike a balance between maintaining boundaries and being flexible
How boundaries relate to setting and achieving personal goals
Potential negative consequences of setting overly rigid boundaries
Cultural or societal influences that affect how individuals perceive and set boundaries
How technology and social media impact the establishment of boundaries in modern life
How a person can identify when they need to reassess or readjust their existing boundaries

Plus so much more! Be sure to tune in.

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153. Budget-Friendly Ways Solopreneurs Can Market Their Business - Sound Bite Episode

Joe Rando, Carly Ries — Thu, 19 Dec 2024 07:39:51 -0500

Let’s be honest—marketing can feel overwhelming. Between ads, fancy software, and endless advice telling you to “invest big to get big,” it’s easy to think effective marketing is out of reach if you’re not rolling in cash.

But here’s the truth: You don’t need a massive budget to make a massive impact.

In today’s short episode, we’re breaking down the myth that marketing has to be expensive. We’ll show you how to tackle the struggles that so many solopreneurs face—like figuring out where to start, finding tools that don’t break the bank, and making your message stand out without spending a fortune.

Because marketing isn’t about how much you spend—it’s about how smartly you spend your time and energy. So if you’ve been holding back because you think you can’t afford to market your business, think again. Let’s change that today.

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152. Franchising for Solopreneurs: Is It Your Next Big Move with Mike Andes

Joe Rando, Carly Ries — Tue, 17 Dec 2024 06:00:00 -0500

Today, we're diving into a topic that could completely reshape how you think about scaling your business: franchising.

Whether you're looking to grow beyond your one-person operation or dreaming of building a business that operates like clockwork without you in the driver's seat 24/7, franchising might just be the game-changer you need. And who better to guide us through the ins and outs of this strategy than Mike Andes?

Mike is a franchising expert and the founder of Augusta Lawn Care, a company that’s taken the franchise model and turned it into a platform for empowering entrepreneurs. He’s here to share his secrets on how solopreneurs can harness the power of franchising to scale their businesses without losing that personal touch.

So grab a notepad—because this episode is packed with insights that could spark your next big move!

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151. Why Taking Time Off Is the Secret to Sustained Solopreneur Success - Soundbite Episode

Joe Rando, Carly Ries — Thu, 12 Dec 2024 06:00:00 -0500

In today's sound bite episode, we’re tackling a topic that hits home for every solopreneur: taking time off.

As a solopreneur, your time is your currency—stepping away from work can feel like a trade-off between relaxation and revenue, or between recharging and losing momentum.

But here’s the thing: burnout isn’t good for business, and neither is running on empty. So, how do you balance the need to step back without feeling like your business is stepping backward?

Stick around, because in this episode, we’ll share actionable strategies to plan your time off and manage client expectations!

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150. The Solopreneur's Guide to PR Success

Joe Rando, Carly Ries — Tue, 10 Dec 2024 07:11:18 -0500

Today’s episode is one you cannot miss if you’ve ever wondered, “How do I get noticed in a crowded market?”

Well, one of the ways to do that is through PR, or public relations, and getting media attention, but if you’re like us, that is an intimidating world and for many it seems like it’s reserved for larger companies, but that simply isn’t true.

No media experience? No problem.

We have Simone Sauter on the show today who helps solopreneurs, coaches, and consultants, be impactful through PR without the big price tag.

We discuss things like:

First steps to getting noticed and securing your first feature
The biggest misconceptions solopreneurs have about getting featured in media or on podcasts, and how they can overcome them
How solopreneurs can identify and craft their own personal stories for impact
Common mistakes solopreneurs make when trying to build visibility through media

Plus so much more, so be sure to tune in!

149. Sound Bite: Why Podcasting is the Ultimate Business Hack for Solopreneurs

Joe Rando, Carly Ries — Thu, 05 Dec 2024 07:49:58 -0500

Are you a solopreneur looking for a way to stand out, connect deeply with your audience, and build authority in your niche? Podcasting might be the perfect strategy for you! In this short episode, we’re diving into why creating a podcast can be a game-changer for your business. From amplifying your personal brand to building trust and even generating leads, we’ll explore how solopreneurs can leverage this powerful medium to grow their impact—and their bottom line.

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148. [Re-Release] Creating Reciprocity, Relationships, and Revenue with Business Podcasting with George B. Thomas

Joe Rando, Carly Ries — Tue, 03 Dec 2024 06:00:00 -0500

On this episode of The One-Person Business Podcast, we go on a journey into the world of business podcasting, guided by George B. Thomas's expertise and passion. Listeners gain practical tips, inspiration, and a comprehensive understanding of how to create a successful and impactful podcast in the dynamic business landscape.

We discuss:

The role having a brand plays in business podcasting - Spoiler alert, it's mandatory!
A pyramid for business podcasting that can help set solopreneurs up for success - Gain insights into the progression from creating buzz to establishing a loyal following.
How to get out of your own way and just get started with podcasting (we know, it's intimidating!)
The biggest mistake business owners make when they create podcasts and what it should look like when it's done right

Plus so much more!

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147. Sound Bite: Why Hosting Events May Be A Solopreneur's Best Marketing Tool Yet

Joe Rando, Carly Ries — Thu, 28 Nov 2024 06:00:00 -0500

Trust us, it makes a world of difference! When you frame it as an event, it instantly feels more exciting and engaging—not just for your audience but for you too.

So tune into this episode to find out more!

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146. [Re-Release] How To Sell More Courses Without Ever Launching Again with Caitlin Bacher

Joe Rando, Carly Ries — Tue, 26 Nov 2024 06:00:00 -0500

With Thanksgiving coming up, we are re-releasing a previous episode to focus on time with family. We hope you all have a wonderful holiday!

OK, if we're being honest, the topic for today’s episode is just as much for us as it is for you. We have been behind the scenes creating some awesome products for solopreneurs, and as the marketing gal (Carly) for LifeStarr, it’s been up to me to develop a launch plan.

It’s been a little stressful because we want to get it just right. Now, we are offering more than courses, but those are definitely included, so when we looked at our inbox to see that there was a gal interested in being on our show who helps course creators make a lucrative living without launching, we just knew we had to respond immediately and get her on here.

Caitlin Bacher is the CEO of Scale with Success®, a company dedicated to teaching coaches and course creators how to turn their online courses into a 7-figure business without launching. Her company has rapidly grown to over $11m in revenue over the last few years with no signs of slowing down.

We discuss things like:

The surefire way to sell more courses without launching
How to double your course sales In 30 days
The biggest mistake that course creators face as they make the transition from launching to selling their course on auto-pilot.
The biggest difference between a course that flops and one that makes millions

Plus so much more. So be sure to tune in!

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145. 😎 Sound Bite - Momentum Matters: Here's How To Stay Motivated As A Solopreneur

Joe Rando, Carly Ries — Thu, 21 Nov 2024 06:00:00 -0500

Staying motivated as a solopreneur can be so hard! Whether you're in the thick of scaling your business or just starting out, finding ways to keep that momentum going is key.

In this short episode, we talk about the importance of celebrating milestones big and small, setting aside time for self-care, how time-blocking can help you stay focused without burning out, and more!

So, be sure to tune in!

144. Your First Marketing Moves: Where Every Solopreneur Should Begin with Donna Amos

Joe Rando, Carly Ries — Tue, 19 Nov 2024 06:00:00 -0500

Today, we’re diving into a topic that keeps business owners awake at night almost as effectively as a triple espresso: marketing. It’s the puzzle that everyone loves to hate…until they get some expert guidance. And that’s exactly what we have for you today! Meet Donna Amos, the mastermind behind The Marketing Blueprint: From Planning to Profit and owner of Solopreneur Solutions, LLC.

Donna has over 30 years of marketing experience. She’s worked with thousands of clients, helping them turn marketing mayhem into clear, actionable strategies. But don’t worry, Donna’s no textbook talker. She’s known for translating complex concepts into plain English, often with a dash of humor.

We discuss things like:

Unique challenges and opportunities solopreneurs face compared to larger businesses
How traditional methods like print media or direct mail fit into today's digital-heavy landscape
How solopreneurs can leverage AI effectively
Key foundational marketing steps that new entrepreneurs should prioritize
How solopreneurs can better understand and connect with their ideal audience
How to differentiate yourself in a crowded market
Universal marketing strategies or principles that every business should adopt
Budget-friendly marketing strategies for maximum impact

Be sure to tune in!

143. Sound Bite: Why Is Lead Nurturing Often Overlooked When It's So Important?

Joe Rando, Carly Ries — Thu, 14 Nov 2024 06:27:46 -0500

Our topic for today is one of the most critical, yet often overlooked, aspects of solopreneur success: and that is lead nurturing.

As a solopreneur, your leads are more than just names on a list—they’re potential partners, loyal clients, and future advocates for your brand. But here’s the thing: if you’re not actively nurturing those connections, you’re missing out on the full potential of your network and the lasting relationships that can help take your business further.

In this episode, Joe and Carly quickly discuss all of this and quick wins to start nurturing those leads today. So, grab a coffee, get comfortable, and let’s talk about how you can start building a community around your business—one thoughtful interaction at a time.

142. How to Succeed After Losing Everything: A Playbook for Second Chances with Matt Theriault

Joe Rando, Carly Ries — Tue, 12 Nov 2024 10:48:06 -0500

Who doesn’t love a good comeback story?

Our guest, Matt Theriault, made millions, lost it all, and then rebuilt his wealth from scratch, emerging stronger and more resilient.

In this episode, he opens up about the challenges he faced as a solopreneur in the early days of building his real estate empire and reveals the mindset shifts that kept him going when things got tough. Whether you’re looking to bounce back or take your business to the next level, this episode is packed with insights and strategies tailored just for you.

We covered topics like:

Where people should begin if they’re looking for passive income streams even if they don’t have a lot of captial
Mindset shifts that are necessary for solopreneurs to build a successful business
How to balance growing your business while maintaining flexibility and independence
How to approach marketing and networking as a solopreneur
Strategies for creating systems that allow for growth without losing control
Managing the ups and downs of cash flow and advice for solopreneurs dealing with inconsistent income

Plus so much more so be sure to tune in.’

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141. 🙋‍♀️ Sound Bite: We're Better Together: Unlocking Growth with Strategic Collaborations

Joe Rando, Carly Ries — Thu, 07 Nov 2024 06:00:00 -0500

Some of the most powerful yet often overlooked tools in a solopreneur's journey are collaborations and partnerships.

Running a business solo doesn’t mean you have to go it alone. In fact, building strategic alliances can open doors to new audiences, fresh ideas, and shared resources—all while keeping your independence intact.

Whether you're looking to co-host a project, cross-promote with a fellow business owner, or simply add value through joint efforts, collaborations can be a game-changer for scaling without sacrificing flexibility.

In this short episode, we explore the why, what, and how of making impactful connections that fuel growth and inspire success in the solopreneur world! Be sure to tune in.

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140. [Re-Release] The Ultimate Blueprint for Solopreneurs Building A Community from Scratch with Andy Guttormsen

Joe Rando, Carly Ries — Tue, 05 Nov 2024 07:42:30 -0500

We're talking a lot this week about forming partnerships, collaboration, relationship-building, etc., and in light of that we thought it would be relevant to bring back a previous episode on building community as a solopreneur, because honestly, if you can do that, building those partnerships will be a breeze.

Building a community is important, but it can be easier said than done if you've never done it from scratch before.

In today's episode, we stepped away from our standard interview format and brought in two guests, Andy Guttormsen from Circle and Stacy Blette, LifeStarr's very own community manager, to do a workshop on the steps you need to take to grow and build an audience from nothing.

Our editor messaged us after listening to this podcast to say how much he loved it and got out of it. I have to say, I have to agree.

It's one of our favorite, most practical, and action-packed episodes we've done.

Heads up! You will walk away with a to-do list :)

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139. 🤔 Soundbite: Is SEO Still Necessary For Your Solo Business?

Joe Rando, Carly Ries — Thu, 31 Oct 2024 08:14:27 -0400

Is SEO still relevant in the age of AI?

As AI tools continue to reshape how we search, communicate, and even run our businesses, some are wondering if the traditional SEO playbook still holds value.

In this short episode, we discuss the evolving role of SEO and what solopreneurs need to know to stay ahead.

Whether you’re just starting to build your online presence or looking to level up your strategy, this episode will help you make informed choices about where to invest your time and energy in a rapidly changing digital landscape.

138. Turn Questions into Clients: The Simple Strategy Every Solopreneur Needs with Marcus Sheridan

Joe Rando, Carly Ries — Wed, 30 Oct 2024 09:14:33 -0400

It’s not often that you get to meet somebody you’ve looked up to for the majority of your career, but that’s exactly what happened when we had Marcus Sheridan on the show.

There's a reason we follow his work and that’s because he has totally transformed the way we market and sell, with authenticity at its core.

Marcus basically invented the phrase "They Ask, You Answer." (No big deal, right?) and in this episode he shares his secrets on how YOU can take your solo business to the next level just by answering questions.

In this episode, we dive into how Marcus' brilliant approach can help you build trust with your customers, stop sounding salesy (who likes that, anyway?), and use transparency to attract the right clients.

This interview is packed with practical tips, real-life examples, and plenty of “aha!” moments that’ll make you wonder how you ever survived without this wisdom.

So grab your notebook—or, let's be honest, your phone—and get ready to revolutionize your marketing, one question at a time!

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137. 🏖️ Soundbite: Our Simple Steps for Solopreneurs to Achieve True Work/Life Balance

Joe Rando, Carly Ries — Thu, 24 Oct 2024 08:25:31 -0400

In today's quick soundbite episode, we're tackling a topic that's on every solopreneur's mind—work-life balance. It's easy to feel like the hustle is never-ending, but achieving balance isn't a far-off dream.

In fact, it's completely within reach, as long as you make it a priority in your business plan.

In this episode, we explore practical ways that we use to weave flexibility and balance into our daily routine, so you can thrive both personally and professionally.

Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite gives you free education, community, and tools to build a thriving one-person business. So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Starter!

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136. [Re-Release] Strategies for Integrating Your Business Goals with Your Desired Lifestyle with Jordan Tait

Joe Rando, Carly Ries — Tue, 22 Oct 2024 06:00:00 -0400

The name of the game this week is work/life balance, so we wanted to bring an episode out of the vault and re-share it with you because it's too good to miss!

Our guest today, Jordan Tait, coaches overworked business owners, especially solopreneurs, on how to get their lives back, and earn a great living while working fewer hours.

If you want to reclaim your time while earning a great living, listen to this episode where we talk about things like:

Common challenges solopreneurs face
How he helps solopreneurs identify their ideal lifestyle and align their business goals with it
Recommendations for maintaining a healthy work-life balance while growing a business
The role delegation and/or automation and processes play in achieving both business success and personal fulfillment
How to set boundaries between work and personal life to prevent burnout
How to effectively manage stress and pressure while scaling their businesses
Success stories of entrepreneurs who have successfully built businesses that allow them to live their ideal lifestyle
How solopreneurs can overcome the guilt or fear of prioritizing personal time over business demands
Steps solopreneurs can take to continually reassess their priorities and ensure their businesses are aligned with their evolving lifestyle goals

Plus so much more!

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135. ⭐ Soundbite: Our Two Cents on Networking - How to Avoid Awkwardness and Shine

Joe Rando, Carly Ries — Fri, 18 Oct 2024 08:42:18 -0400

Today we're diving into a topic that many of us know is important, but often overlook or feel unsure about—networking.

But here’s the thing, we’re not talking about your usual "swap business cards and shake hands" kind of networking. We're sharing our unique take on what really works for us—some strategies and approaches you may not have considered before.

Whether you're a seasoned solopreneur or just starting out, we’ll be exploring fresh, unexpected ways to build connections that actually move the needle for your business.

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134. How to Unlock Solo Success Through Public Speaking with Blair Bryant Nichols

Joe Rando, Carly Ries — Tue, 15 Oct 2024 11:40:59 -0400

Have you ever felt the fear of standing in front of a crowd, heart racing, palms sweating, wondering if you're about to say the wrong thing? As solopreneurs, public speaking can seem intimidating, but it's a game changer for connecting with clients, building your brand, and growing your business.

We invited Blair Bryant Nichols on the show to not only discuss how to engage your audience, but also how to approach the business side of public speaking.

And you may be asking why Blair? Well, Blair is the owner of BBN Creative Management for diverse and mission-driven talent. He's an expert in strategic speaking platforms and guides speakers and business leaders through the nuances of public speaking.

We discussed things like:

How to identify your core message and communicate it effectively
Common challenges people face when preparing for public speaking and how to overcome them
Key components of a well-structured speech or presentation
Advice to help speakers build confidence on stage
How to find the right speaking engagements for your business
How to figure out what to charge.

We discuss all of this plus so much more, so be sure to tune in!

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133. [Re-Release] Answers To The Top Email Marketing Questions Asked by Solopreneurs with Jay Schwedelson

Joe Rando, Carly Ries — Tue, 08 Oct 2024 06:00:00 -0400

Jay Schwedelson has his epic email marketing conference (virtual and free!!) coming up on October 16 and 17. We highly encourage all solopreneurs to attend. In light of this event, we're re-releasing this amazing episode.

We all have questions about email, whether it be for mass marketing campaigns or just one-on-one communication with clients or customers.
So, the fact that we got Jay Schwedelson, I repeat, JAY SCHWEDELSON, to answer these questions is basically just the coolest thing ever. He addresses topics like:

If email marketing is actually necessary for solopreneurs (his answer surprised us)
The biggest mistakes people make when it comes to email
Common myths about email marketing
How to create a subject line that increases open rates
Where solopreneurs should focus their email efforts given they have limited time and resources
How to grow email lists
Email marketing predictions for 2024 (and why you need to think about the election even if your business has nothing to do with politics)

And so much more!

In the episode, we describe Jay as a cup of coffee. His enthusiasm and upbeat personality are so contagious and we can't wait for you to listen to this episode!

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132. Sound Bite: Our Favorite Productivity Hacks You May Have Never Heard Of

Joe Rando, Carly Ries — Thu, 03 Oct 2024 06:00:00 -0400

Staying busy as a solopreneur is one thing, but being productive is something entirely different!

Sure, you've heard all the basics – time blocking, to-do lists, and the Pomodoro technique...but I bet you haven't heard of Carly's favorite productivity hack that she shares in this episode (it may even be a little TMI!)!

In this short episode, she and Joe share their favorite hacks that you can't always get from a simple Google search. They go beyond the obvious to uncover hidden gems that will have you wondering why you didn’t start using them sooner.

Be sure to tune in!

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131. ⭐ Biggest Takeaways for Solopreneurs from INBOUND 2024 with George B. Thomas

Joe Rando, Carly Ries — Tue, 01 Oct 2024 08:19:39 -0400

This podcast episode is being released in early October 2024, and just over a week ago, HubSpot hosted their massive annual conference that covered the latest trends and tactics in marketing, sales, and AI…and we had two people attend who are ready to give you the biggest takeaways from the event that apply specifically to solopreneurs.

From groundbreaking strategies to fresh perspectives on automation, AI, and scaling small businesses, this episode is packed with golden nuggets for solopreneurs who want to stay ahead of the curve.

Whether you're looking for new ways to generate leads, streamline your processes, or take your customer experience to the next level, this episode has you covered.

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130. Sound Bite: 😎 How Solopreneurs Can Craft Irresistible Lead Magnets

Joe Rando, Carly Ries — Thu, 26 Sep 2024 06:00:00 -0400

Lead magnet effectiveness has evolved significantly as consumer expectations and digital landscapes shift. In the past, solopreneurs could rely on whitepapers and ebooks to capture leads, but with the oversaturation of content, these strategies have lost their edge. Today’s audience seeks more immediate, interactive, and personalized value.

Solopreneurs can no longer depend on static downloads—they need to create engaging, actionable resources that build trust and provide tangible benefits in real time to stand out in an increasingly crowded market.

In this episode, we briefly reflect on the current state of lead generation and disclose what works best for us so that you can apply it to your solo business. Be sure to tune in!

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129. [Re-Release] How to Make Your Marketing Irresistible Using Behavioral Science with Nancy Harhut

Joe Rando, Carly Ries — Tue, 24 Sep 2024 06:00:00 -0400

INBOUND, Hubspot's annual conference dedicated to the latest trends and tactics in marketing, sales, and AI, took place in Boston last week, and in honor of this incredible event, we wanted to re-release an episode from one of INBOUND's favorite recurring speakers, Nancy Harhut.

We were fans of hers before our interview and became even bigger fans after our chat.

Nancy is the author of Using Behavioral Science in Marketing, and getting people to take action is what Nancy is all about. Her specialty is blending best-of-breed creative with behavioral science to prompt response.

And she’s really good at it.

She and her teams have won over 200 international and national awards for marketing effectiveness. No big deal, right?!

If that isn't enough, Nancy has also been named one of the 10 Most Fascinating People in B2B Marketing, a Social Top 50 Email Marketing Leader, and a Top 40 Digital Strategist A frequent speaker at marketing conferences, she’s shared her passion with audiences all over the world.

We invited her on the show to discuss things like:

Tactics and principles people can use to capture their audience’s attention
Common mistakes marketers make when trying to incorporate behavioral science into their strategies
The most surprising or unexpected finding in Nancy’s research
Nancy’s advice for aspiring marketers looking to integrate behavioral science into their strategies

Plus so much more, so be sure to tune in!

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128. Sound Bite: How Solopreneurs Can Get and Leverage Social Proof Effectively

Joe Rando, Carly Ries — Thu, 19 Sep 2024 06:00:00 -0400

We all rely so heavily on social proof these days, whether we're asking a friend for advice, reviewing testimonials, searching through Google reviews, or whatever.

We all do our background research when we are trying to find a new solution, which always makes us wonder why more solopreneurs aren't implementing this tactic in their own businesses.

In this episode, we have a full conversation about this and give our thoughts and opinions on what you should do about it.

This is a great episode if you are trying to build those reviews and testimonials and get that social proof out there. So be sure to tune in.

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127. 🙋‍♀️ Making Fear Your Friend for Solo Success with Michael DeVous Jr.

Joe Rando, Carly Ries — Tue, 17 Sep 2024 06:00:00 -0400

Folks, we’re getting personal.

On today’s episode, we’re joined by Michael DeVous Jr. He has been living and breathing the entertainment industry for over 30 years, and while that certainly comes with its glitz and glam, life has thrown its fair share of curveballs his way, from daunting obstacles to downright heartbreaking tragedies. However, in those tough times, he found something extraordinary—how to make fear his friend.

In this unique and personal chat, we talk about the power of community, authenticity, and how to actually make fear your friend. Michael shares his journey from facing fear head-on to turning it into a catalyst for building relationships and achieving success.

Whether you're navigating the challenges of solopreneurship or looking for that extra push to be your authentic self, this episode dives deep into embracing vulnerability, finding the right mentors, and creating a community that supports your growth.

Tune in to hear how being fearless can open doors you never knew existed!

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126. Sound Bite: The Current State of Content Marketing for Solopreneurs

Joe Rando, Carly Ries — Thu, 12 Sep 2024 06:00:00 -0400

Welcome to our first Sound Bite episode! We decided to add some shorter episodes each week to give you some quick food for thought.

This week, we dive into how content marketing has changed over the past decade and what you need to know now as a solopreneur.

This is just a quick little chat between those hosts where we shed light on our opinions of the topic of the week. Enjoy!

125. 💰Tax and Legal Hacks for Solopreneurs You Don't Want to Miss with Mark Kohler

Joe Rando, Carly Ries — Tue, 10 Sep 2024 06:00:00 -0400

Ever have a conversation with somebody and leave feeling like you just drank a cup of coffee because their high energy is just so contagious?

That recently happened to us during a conversation covering legal and tax pointers for solopreneurs. We know, not always the most upbeat topic, but let us tell you, this chat was so energizing and so informative!

We invited Mark Kohler on the show and if you aren’t familiar with Mark, it’s time to get familiar. To say he has a wealth of expertise in tax, legal, wealth management, estate planning, and asset protection, is an understatement.

He has literally impacted millions of Americans and is the professional small business owners and solopreneurs are starving for.

After speaking with him, it is no surprise that he has over 470,000 YouTube subscribers and 16 million downloads, 2 successful podcasts with 2 million downloads to date, and is a bestselling author.

We talked about a variety of things including:

Common tax mistakes solopreneurs and small business owners make, and how they can be avoided
Essential tax tactics for solopreneurs
How to stay up-to-date on tax laws and regulations, and how to stay compliant while optimizing your tax situation
Tax and legal hacks for side hustle success
The top 3 legal must-knows for solopreneurs
Recommendations for making more money when you start as a solopreneur

Plus so much more, so be sure to tune in!

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124. Why Hiring A Coach Is Your Next Best Move As A Solopreneur with Kari Boatner

Joe Rando, Carly Ries — Tue, 03 Sep 2024 06:00:00 -0400

We always say that going solo in business doesn’t mean you’re alone. And we can’t stress this point enough. You do not, and should not, carry the weight of an entire business on your shoulders. That’s a lot.

However, it can be hard for people to not want to take everything on themselves, which can leave them feeling trapped and stagnant in their businesses. So how can you overcome this?

Well, one of the ways is by hiring a coach and if you clicked on this episode, chances are we’ve already piqued your interest with this topic, so we’re glad you’re tuning in.

Today, we're diving deep into the world of personal growth and transformation with insights straight from a highly recommended professional and personal coach, Kari Boatner.

Kari's proven methods are all about helping you shift from overwhelmed and overworked to focused, fulfilled, and flourishing.

We invited her on to discuss things like:

Common challenges solopreneurs face that a coach can assist with
Misconceptions about coaching
Red flags to look out for when hiring a coach
Examples of how coaching has transformed the businesses of some of her clients
Advice she would give to solopreneurs who are hesitant about investing in coaching

Plus so much more, so be sure to tune in!

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123. How to Make Your Solo Business Profitable Using Human Design with Mel McSherry

Joe Rando, Carly Ries — Tue, 27 Aug 2024 06:00:00 -0400

Have you ever felt like you’re doing everything that professionals tell you to do in your business to make it successful and something just doesn’t feel right or isn’t clicking?

For many of us solopreneurs, we start our own businesses to feel more fulfilled in our careers, but what do you do when that isn’t happening?

Well, let us ask you this, have you ever considered applying the concept of Human Design to your business?

You may not have even heard about this concept, and that will all change in today's episode.

We invited Mel McSherry on to help you become the architect of your success. With over 14 years of business experience, Mel helps solopreneurs slash their stress and bring success to life by blending Human Design and traditional business development tools. Mel coaches others on how to connect with what they want and implement their strengths and strategies to be profitable every day - mentally, emotionally, and financially.

We discuss:

What Human Design is and why it’s important for an solopreneur to know their Human Design
How it can help you be profitable every day
How Human Design and traditional business development tools actually work together
How it helps you discover Your HOW & Get Clarity on Your WHY

Plus so much more. This is a truly unique episode. Be sure to tune in!

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122. The Conversation-First Sales Approach You Need To Implement Now with Tom Martin

Joe Rando, Carly Ries — Tue, 20 Aug 2024 06:00:00 -0400

Shut your eyes and think of a stereotypical salesman.

If you’re like me (Carly), you’re imagination may have immediately transported you to a car dealership, or a person with a briefcase ready to give you a pitch.

That’s how I always used to think about sales, and frankly, why I was always turned off to that profession.

But then, over time, I started meeting people who revolutionized the industry, and turned my original connotation into one that thinks of people who can be relied on as trusty sources of helpful information.

Tom Martin, is one of those people.

Tom is a seasoned expert in turning conversations into customers, with 30 years of experience revolutionizing sales processes for companies ranging from startups to global brands. His insights have been featured in Advertising Age Magazine and Forbes, and he has spoken at major industry conferences like MarketingProfs and Content Marketing World. He is the author of The Invisible Sale, where he explores the science of Propinquity in relationship building and sales. He also has a signature program called Painless Prospecting, which emphasizes respectful, trust-building sales strategies over aggressive tactics.

We invited him on the show to discuss things like:

Common misconceptions solopreneurs have about selling, and how they can overcome them
The role mindset plays in becoming successful in sales, especially for those who think they can't sell
What the concept of Painless Prospecting is and how it can revolutionize your approach to sales
Strategies for solopreneurs to build a reputation that precedes them and ensures a constant flow of prospects
Advice Tom would give to solopreneurs who are currently facing significant business challenge

Plus so much more. So be sure to tune in!

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121. How To Sell More Courses Without Ever Launching Again with Caitlin Bacher

Joe Rando, Carly Ries — Tue, 13 Aug 2024 06:00:00 -0400

We discuss things like:

The surefire way to sell more courses without launching
How to double your course sales In 30 days
The biggest mistake that course creators face as they make the transition from launching to selling their course on auto-pilot.
The biggest difference between a course that flops and one that makes millions

Plus so much more. So be sure to tune in!

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120. ChatGPT Spills the Beans on Being A Successful Solopreneur!

Joe Rando, Carly Ries — Tue, 06 Aug 2024 08:49:16 -0400

Alright, you guys. So we actually don't know how this episode is going to go. This could be our best-performing episode to date that people just can't get enough of or it could totally flop!

We decided to take a different approach, and instead of interviewing a guest today, or at least a human guest, we thought it would be fun to interview ChatGPT and have it answer questions about solopreneurship.

It was really entertaining. We didn't really have a plan for this episode. We just wanted to see how it would go!

It was really interesting, and it validated a lot of our assumptions. It made us think that we're on the right track with everything that we tell you and help you with.

Take a listen for yourself. It's a short episode compared to our other ones but hopefully, you take something away with it!

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119. How To Create A Life By Design Instead of One By Default with Nancy Gentle Boudrie

Joe Rando, Carly Ries — Tue, 30 Jul 2024 06:00:00 -0400

Are you tired of merely surviving through your daily grind?

You know, you can actually break free from a cycle of boredom or stress and design a life you actually love.

You don’t have to settle for a life by default.

You can actually start thriving now.

We invited Nancy Gentle Boudrie on the show to discuss her 4R Method. Using an innovative and cutting-edge approach focused on the science of neuroplasticity of the brain. Nancy uses four foundational pillars to help her clients acquire new skills, drop bad habits, adapt to the environment, and heal from severe traumas and injuries.

Curious what these four pillars are and how they can help you and your solo business?

Well, stay tuned, because we do a deep dive into each to help you live your life by design.

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118. The Power of Delegation: How Virtual Assistants Can Skyrocket Your Growth with John T. Meyer

Joe Rando, Carly Ries — Tue, 23 Jul 2024 06:00:00 -0400

“I just need to clone myself.”

Have you ever had that thought while running your solo business? Us too.

What if we told you you could actually have more time to focus on what you love or actually have to do while a skilled professional handles the nitty-gritty details? Oh, and what if we told you it doesn’t have to break the bank?

Well, we invited John Meyer on our show to share insider tips, proven strategies, and real-life success stories of life with a virtual assistant that will actually have you rethink how you’re running your business.

We discuss things like:

How solopreneurs can achieve a four-day workweek
Effective strategies for finding and vetting virtual assistants
How a solopreneur should train their virtual assistant
How solopreneurs can ensure their virtual assistant understands their business and goals
Common challenges solopreneurs face when working with virtual assistants, and how they can overcome them

Plus so much more. So be sure to tune in!

To access John's VA course for just $29 (90% off) visit howtova.com and use promo code "solo."

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117. Slash Your Tax Bill: Insider Strategies for Solopreneurs with Mark Myers

Joe Rando, Carly Ries — Tue, 16 Jul 2024 06:00:00 -0400

One of the greatest things about being a solopreneur is that you can design a business around your desired workstyle and actually follow your passions.

But here’s the thing. It’s still a business and one that likely needs to support you financially.

We have talked to countless financial professionals on this show, and we have yet to come across an interview where we don’t learn something new that we can apply to our business.

Our interview with the Tax Savings Architect himself, Mark Myers, is no exception. He has helped thousands of individuals permanently reduce their annual tax bill, and we dive into a few of his pointers in this episode.

We discuss things like:

The most effective tax strategies for people running a one-person business
How solopreneurs can get the IRS to fund a portion of their retirement 100% tax-free
How solopreneurs can measure cash flow, and why is it important
Retirement savings options that are available to solopreneurs

Plus so much more. So be sure to tune in!

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116. Manifesting Business Growth: Tips to Increase Income and Achieve Success with Dave Conway

Joe Rando, Carly Ries — Tue, 09 Jul 2024 06:00:00 -0400

Is manifestation just a buzzword, or can it truly impact your business growth and personal development?

We invited renowned manifestation coach, Dave Conway, on the show to give us an in-depth look at the topic, specifically as it relates to solopreneurs navigating the unique challenges of running a one-person business.

We go into the weeds a bit, uncovering insights and strategies that might surprise you and challenge your current understanding.

We discuss things like:

How to increase your income right now
Common misconceptions about manifestation
Key principles of manifestation that solopreneurs can integrate into their daily routines
The process of setting clear, achievable goals in the context of manifestation
How visualization techniques can be used effectively to support manifestation efforts
How solopreneurs can handle setbacks or perceived failures in their manifestation journey

Plus so much more. So be sure to tune in!

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115. How Hypnotherapy Can Lead to Greater Solopreneur Success with Victoria Gallagher

Joe Rando, Carly Ries — Tue, 02 Jul 2024 06:00:00 -0400

When you were a kid and somebody mentioned hypnosis, odds are you imagined somebody swinging a medallion in front of you while saying “you are getting sleepy.” As adults, you may be imagining a show in Vegas where hypnotists have volunteers do ridiculous things in front of an audience.

What we don’t often think about, and what we really should know about, is the true science behind hypnosis and how incredibly beneficial it can be for a variety of areas in your life, especially for solopreneurs looking to build a business and a life they love.

So, we invited Victoria Gallagher onto the show to address this. She is a worldwide leader in Hypnotherapy, best-selling author, and a renowned authority on the Law of Attraction. She has dedicated her life to empowering people worldwide to successfully live a life of liberty, aligned with their dreams.

We invited her on the show to discuss things like:

Common myths or misconceptions people have about hypnotherapy and the science behind hypnosis and how it works
How hypnosis can benefit solopreneurs specifically
Simple self-hypnosis techniques that solopreneurs can use to enhance their productivity
How solopreneurs can use visualization techniques to achieve their business goals
Daily habits to stay on top of your game

Plus so much more. So be sure to tune in!

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114. Marketing Efforts Not Working? Try This! with Victoria Hajjar

Joe Rando, Carly Ries — Tue, 25 Jun 2024 06:00:00 -0400

"I’ve tried everything and spent so much on my marketing efforts but nothing is working!"

We unfortunately hear this from far too many solopreneurs.

It is so frustrating and so incredibly difficult to stand out these days. Just when you think you’re getting the hang of something, an algorithm seems to change and you’re back at the drawing board.

What’s a person to do?

Well, we recently spoke with Victoria Hajjar to try to answer that.

She is the founder of Ugli Ventures and specializes in helping businesses go from 6 to 7 figures in revenue. An entrepreneur herself, Victoria knows what it is like to be the person wearing many hats, with little to no support. She teaches the playbook she wishes she had as she began her marketing journey 15 years ago.

Victoria also runs the popular Podcast - “The Scalable Marketing Machine” and has been featured on CNN and in numerous webinars and forums.

We invited her on the show to discuss things like:

The marketing funnel that most solopreneurs are missing that slows business growth
How solopreneurs can recover when they’ve spent a ton on marketing and nothing is working
What the top 10% of startups do that separates them from the rest

Plus so much more. So be sure to tune in!

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113. How to Make Your Marketing Irresistible Using Behavioral Science with Nancy Harhut

Joe Rando, Carly Ries — Tue, 18 Jun 2024 06:00:00 -0400

How nice would it be to increase your audience engagement, response rates, and the ROI of your marketing initiatives?

Pretty great, right?

Harnessing hardwired consumer behavior and instinctive responses is one of the best ways to do that, and it isn’t even that hard if you know what you’re doing.

That’s where Nancy Harhut comes in. Author of Using Behavioral Science in Marketing, getting people to take action is what Nancy is all about. Her specialty is blending best-of-breed creative with behavioral science to prompt response.

And she’s really good at it.

She and her teams have won over 200 international and national awards for marketing effectiveness.

Nancy’s also been named one of the 10 Most Fascinating People in B2B Marketing, a Social Top 50 Email Marketing Leader, and a Top 40 Digital Strategist A frequent speaker at marketing conferences, she’s shared her passion with audiences all over the world.

We invited her on the show to discuss things like:

What inspired Nancy to write her book "Using Behavioral Science in Marketing"
Tactics and principles people can use to capture their audience’s attention
Common mistakes marketers make when trying to incorporate behavioral science into their strategies
The most surprising or unexpected finding in Nancy’s research
Nancy’s advice for aspiring marketers looking to integrate behavioral science into their strategies

Plus so much more. So be sure to tune in!

112. [Re-release] Expert Advice For Holding Yourself Accountable On Your Solo Journey with Anne Bachrach

Joe Rando, Carly Ries — Tue, 11 Jun 2024 06:00:00 -0400

We speak with a lot of solopreneurs every week, and have started to see a pattern with some of the most successful ones: they have accountability partners or accountability groups.

Because this has come up so much recently, we want to pull an episode from the vault that we recorded over a year ago, fittingly called: Expert Advice For Holding Yourself Accountable On Your Solo Journey.

In this episode we had on The Accountability Pit-Bull,” Anne Bachrach, who says that having someone to answer to on a regular basis about your progress is a powerful motivator.

She believes that personal accountability is the single most powerful tool to help professionals improve their businesses and overall quality of life.

We had her on to discuss things like:

What an accountability coach is and why it's important to work with one
What to look for in an accountability coach
The type of person in a solopreneur’s life that does not make for a good accountability partner
Common things solopreneurs do that unknowingly sabotage their careers
The types of systems that can be put in place to make solopreneurs personally accountable in achieving their goals
Patterns with high achievers
The most important thing solopreneurs can do to achieve greater success and improve their personal accountability

Plus so much more. So be sure to tune in!

Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite gives you free education, community, and tools to build a thriving one-person business. So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Starter!

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111. Are Goals and Accountability Groups the Keys to Work/Life Balance? with Tanya Alvarez

Joe Rando, Carly Ries — Tue, 04 Jun 2024 08:07:36 -0400

Can you have your cake and eat it too? So many solopreneurs want a successful business that also allows them to live the life they want to live, but finding that work/life balance can be hard.

Well, today we’re joined by Tanya Alvarez who is on a mission to help people crush it at work and still win at home.

Tanya started her first New York Ad Agency when she was just 25. Without a trust fund or rich uncle, she relied on her credit cards and a truckload of determination. And with that, in just one year, she turned that agency into a million-dollar business.

But that's not all – while building her company, she also traveled to over 42 countries, completed the Boston and NYC Marathons, and even finished a Half Ironman.

Oh, and did we mention she was dealing with a rare condition that causes brittle bones through all of that?

Pretty impressive.

We invited her on the show to discuss things like:

How to navigate through distractions when they are everywhere
Tactics to supercharge daily productivity
How to structure a practical blueprint to materialize work-life equilibrium through accountability groups

Plus so much more! Be sure to tune in.

Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite gives you free education, community, and tools to build a thriving one-person business. So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Starter!

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110. Tips and Strategies to Help You Thrive As An Independent Consultant with Amy Rasdal

Joe Rando, Carly Ries — Tue, 28 May 2024 06:00:00 -0400

"I’m a consultant." We've said that sentence before and so have countless others. In theory, many solopreneurs can call themselves consultants, but that doesn’t mean they’re successful ones. Finding that success can be a challenge…unless you have the right tools, strategies, and systems in place.

And that’s where Amy Rasdal comes in. Amy traded her corporate job for consulting 15 years ago and makes more money than most executives. In addition to excellent pay, she has freedom, flexibility, control, and interesting work. And she can help you do the same.

As the founder of Billable at the Beach®, Amy has helped hundreds of people start their own successful consulting businesses through speaking, workshops and various programs.

We invited her on the show to discuss things like:

What you need to get started as a consultant
How to figure out how much to charge
Whether or not you should ever work for free
How to actually get clients
The most common mistakes aspiring consultants make

Plus so much more! Be sure to tune in.

Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite gives you free education, community, and tools to build a thriving one-person business. So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Starter!

Access SoloSuite Starter

109. Parent’s Attic to $20 Million Business - Lessons On How He Did It with Johnathan Price

Joe Rando, Carly Ries — Tue, 21 May 2024 06:00:00 -0400

This was likely the longest interview we’ve had to date, and we asked our guest if we could record a part 2 multiple times because we still didn’t think it was enough time. We could listen to him talk for hours, and we don’t say that often.

We invited Johnathan (or JP) Price on the show to share his journey, and discuss his background, mindset and growth tactics.

Listeners, let us tell you, you are in for a treat.

JP went from living in his parent’s attic to building a $20 million business that started as a hobby, but it wasn’t always smooth sailing.

If you want to hear about his ups, downs, and lessons learned, then be sure to tune in!

Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite gives you free education, community, and tools to build a thriving one-person business. So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Starter!

Access SoloSuite Starter

108. Solo Startup Guidance: Nuggets of Wisdom from A Seasoned Serial Entrepreneur with Rob Walling

Joe Rando, Carly Ries — Tue, 14 May 2024 06:00:00 -0400

We usually don't start the episodes by listing off all of the accomplishments of our guests, but when you have somebody on who is this impressive and accomplished, it’s hard not to brag a little bit, especially when he has so much advice for solopreneurs. Mind you, this is us bragging on his behalf, he doesn’t seem like the kind of guy who would do that.

If you aren’t familiar with Rob Walling, it’s time to get familiar. He:

Is a serial entrepreneur who has started six companies and has had multiple exits
He runs MicroConf, the largest conference for bootstrapped startups
He has written four books about startups
He has more than 15 million downloads on his podcast
He’s invested in more than 170 startups (including WP Engine and SparkToro), but doesn’t believe the only way to start a SaaS company is to raise money

And of course, he’s just a really cool guy and was open to all the questions we had for him that relate to helping you run a company of one.

In this episode, we discuss things like:

The key advantages to bootstrapping a startup versus seeking outside funding
Common pitfalls that aspiring solopreneurs encounter and how to avoid them
Strategies for solopreneurs to achieve profitability sooner rather than later
Trends shaping the future of solopreneurship
The most crucial skills or qualities that solopreneurs need to succeed in today's competitive landscape

Plus the one piece of advice he would give aspiring soloprenuers, and so much more. Be sure to tune in.

Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite gives you free education, community, and tools to build a thriving one-person business. So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Starter!

Access SoloSuite Starter

107. The Ultimate Solopreneur Checklist for Bookkeeping and Taxes with Melissa and Eric Broughton

Joe Rando, Carly Ries — Tue, 07 May 2024 06:00:00 -0400

Ever feel like taxes are the ultimate entrepreneurial riddle you're never quite sure you've solved?

Every form you have to complete and every deduction you have to consider can leave you wondering if you're doing everything correctly.

Taxes and bookkeeping are hard to understand, especially when you’re busy running the rest of your business.

During the episode, we discussed things like:

Melissa and Eric's New Business Start-up Checklist for Bookkeeping & Taxes
The $12,000 Tax Loophole
Why the Tax System is Rigged & What You Can Do About It
5 Essential Questions You Should Be Asking Your Tax Preparer

Plus so much more! Be sure to tune in.

Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite gives you free education, community, and tools to build a thriving one-person business. So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Starter!

Access SoloSuite Starter

106. The Secret to Solving Business Problems In Just Two Hours with Teresa Cain

Joe Rando, Carly Ries — Tue, 30 Apr 2024 02:00:00 -0400

Do you ever find yourself in analysis paralysis?

There are constant challenges we all face in our businesses, but the issue is that we rarely have the time to properly address them.

Or do we?

Today we are joined by Teresa Cain, author of the incredible book, Solving Problems in 2 Hours: How to Brainstorm and Create Solutions with Two-Hour Design Sprints.

We invited her on to discuss things like:

What a design sprint is
Her inspiration behind transitioning from traditional design sprints to the innovative concept of two-hour design sprints
What the two-hour design sprint entails
The key advantages that solopreneurs can expect to gain from adopting the two-hour design sprint methodology
Common challenges solopreneurs might face when implementing two-hour design sprints
Advice for integrating design sprints into your business strategy effectively

Plus so much more! Be sure to tune in.

Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite gives you free education, community, and tools to build a thriving one-person business. So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Starter!

Access SoloSuite Starter

105. Strategies for Integrating Your Business Goals with Your Desired Lifestyle with Jordan Tait

Joe Rando, Carly Ries — Tue, 23 Apr 2024 02:00:00 -0400

Ever have one of those days that seems so insignificant at the time, but ends up being a major turning point in your life?

For Carly, the day was in 2016. She and her husband were both working remotely and traveling the country in an RV. Sounds pretty great right?

Well, it would have been had she not been working 12-hour days consistently and missing out on everything the road life had to offer.

She had finally had enough and wanted to figure out a way to earn a living that supported her life goals as well.

Our guest today, Jordan Tait, felt the same way and now coaches overworked business owners, especially solopreneurs, on how to get their lives back, and earn a great living while working fewer hours.

If you want to reclaim your time while earning a great living, listen to this episode where we talk about things like:

Common challenges solopreneurs face
How he helps solopreneurs identify their ideal lifestyle and align their business goals with it
Recommendations for maintaining a healthy work-life balance while growing a business
The role delegation and/or automation and processes play in achieving both business success and personal fulfillment
How to set boundaries between work and personal life to prevent burnout
How to effectively manage stress and pressure while scaling their businesses
Success stories of entrepreneurs who have successfully built businesses that allow them to live their ideal lifestyle
How solopreneurs can overcome the guilt or fear of prioritizing personal time over business demands
Steps solopreneurs can take to continually reassess their priorities and ensure their businesses are aligned with their evolving lifestyle goals

Plus so much more!

Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite gives you free education, community, and tools to build a thriving one-person business. So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Starter!

Access SoloSuite Starter

104. Demystifying Press Releases for Solopreneurs and How to Utilize PR Today with Mickie Kennedy

Joe Rando, Carly Ries — Tue, 16 Apr 2024 11:14:49 -0400

Marketing and lead generation continues to be obstacles for solopreneurs. So many people are focused on traditional marketing and advertising tactics and neglect a very interesting approach...public relations. More specifically, the use of press releases for your solopreneurship.

It's usually because press releases are such a foreign concept for many people that they tend to avoid them. But it's not as complicated as you may think.

So today, we are joined by Mickie Kennedy, founder of eReleases, a press release distribution service for small businesses, who helps people get more PR value for their dollars. Let’s just say he knows what he’s talking about.

We invited him on to discuss things like:

What exactly a press release is, the benefits, and how they work
When to use press releases and when not to
Best practices for optimizing conversion on releases
Other types of PR solopreneurs should consider
Calculating the ROI of PR

Plus so much more! Be sure to tune in.

ADDITIONAL RESOURCES

Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite gives you free education, community, and tools to build a thriving one-person business. So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Starter!

Access SoloSuite Starter

Like the show? We'd love it if you'd leave a 5-star review!

103. How To Overcome Social Media Posting Anxiety as a Solopreneur with Lauren Litt

Joe Rando, Carly Ries — Tue, 09 Apr 2024 02:00:00 -0400

Joe and Carly are slowly warming up to social media, but it certainly isn’t their comfort zone.

Figuring out where your audience is and how to effectively communicate with them is a challenge.

Growth can seem to take forever. And just when you think you’ve cracked the code, an algorithm changes. So what are you supposed to do?
Today we are joined by Lauren Litt, of Lil Shameless Plug, who runs a business helping entrepreneurs who hate social media, but know they need it for their business. Sound familiar?

We invited her on to discuss things like:

• What solopreneurs often do wrong when it comes to their social media strategy
• How solopreneurs should approach social media differently than larger companies
• How to become more confident on social media, especially with video
• Whether or not you need to post like an influencer to be successful

And so much more, so be sure to tune in!

ADDITIONAL RESOURCES

Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite gives you free education, community, and tools to build a thriving one-person business. So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Starter!

Access SoloSuite Starter

Like the show? We'd love it if you'd leave a 5-star review!

102. How Solopreneurs Can Foster Human Connection in the Age of AI with Marisa Shadrick

Joe Rando and Carly Ries — Tue, 02 Apr 2024 06:00:00 -0400

Do you feel like technology is advancing at warp speed, while human connection struggles to keep pace?

For our solo businesses, there’s such a fine line between technological progress, like AI, and the timeless need for genuine human connection, which is so important to reach your audience!

So, how do we bridge the gap?

Well, today we’re joined by Marisa Shadrick who coaches people on finding their voice in this noisy digital world. She recognizes that being heard in a crowded space is more than volume; it's about communicating with clarity, purpose, and authenticity.

We invited her on to discuss topics like:

Advice for bridging the gap between technological advancements and human connection
The science behind how human behavior exposes potential AI pitfalls…and what those are
Examples of successful initiatives or technologies that have effectively fostered human connection in the age of AI
AI aside, the tactics that individuals can employ to genuinely connect authentically with their audience

Plus so much more!

Like the show? We'd love it if you'd leave a 5-star review!

ADDITIONAL RESOURCES

So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Starter!

Access SoloSuite Starter

101. Embrace Visibility! Create A Website You’re Proud to Share

Joe Rando and Carly Ries — Tue, 26 Mar 2024 09:46:00 -0400

Have you ever created a website for your business and thought, “oh my gosh, now I actually have to show it to the world?”

We sometimes spend months putting this thing together and when it’s time to release it into the wild, a sudden fear creeps in. You feel so exposed and vulnerable!

Well, today we are joined by Ezekiel Rochet, who helps solopreneurs get websites up and running that they are proud to share. We invited him on to discuss:

Common pitfalls solopreneurs often encounter when developing their websites
Effective strategies for solopreneurs to convert website visitors into leads
Tips and tricks for people who are limited on time, budget and resources
What to look for if you want to outsource the creation of a website and potential red flags

Plus so much more, so be sure to tune in!

Oh, and be sure to check out our latest resources available to solopreneurs at lifestarr.com!

Leaving us a five-star review would be really awesome as well :)

100. Our Biggest Solopreneur Takeaways After 100 Episodes!! Plus, A Big Announcement...

Joe Rando and Carly Ries — Tue, 12 Mar 2024 06:00:00 -0400

Well, you guys, we did it.

We made it to 100 episodes.

Annnnd, we seriously can't believe it!

We have learned so much and are so excited to see where this journey takes us.

This episode covers some behind the scenes as well as takeaways from our favorite and most-popular episodes which include:

The episode also releases a huge announcement! We're rebranding to The Aspiring Solopreneur. After 100 episodes, and our dedication to helping solopreneurs at LifeStarr, it became clear to us that we want to focus our podcast efforts on the people who are just starting their journeys.

This doesn't mean experienced solopreneurs won't find our show beneficial, we will just be focusing more on the beginning stages of solopreneurship and will help guide these early-stage solo entrepreneurs through this crazy world of running a company of one.

Looking forward to seeing what's next and thank you SO much for tuning in! You all are the best.

99. Should I Quit or Keep Going As A Solopreneur? With Joe Rando and Carly Ries

Joe Rando and Carly Ries — Tue, 05 Mar 2024 06:00:00 -0500

Folks, our 100th episode is next week. Can you believe it?

As we lead up to this big celebration, we wanted to re-post an old show that we think is very important.

Our company, LifeStarr, supports solopreneurs in all phases of their solo businesses and as much as we are cheerleaders for running a company of one, that doesn't mean everybody is cut out for it...and that's OK.

But that begs the question...when do you keep going and when do you throw in the towel and realize solopreneurship isn't right for you? It's hard to make the right decision when you're so connected to it.

It's often helpful to hear stories about other solopreneurs who have been in this situation, so in this episode, Joe shares his successes and failures and what kept him going (or didn't). We hope you can learn something from him!

Oh, and if you haven't yet, be sure to leave us a 5-star review!

ADDITIONAL RESOURCES

Being a solopreneur is awesome but not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite gives you free education, community, and tools to build a thriving one-person business.

Access SoloSuite Starter

98. Are You Actually Ready To Become A Solopreneur? With Alison Hall

Joe Rando and Carly Ries — Tue, 27 Feb 2024 06:00:00 -0500

Soloprenuership sounds great and all, but does that mean you're actually ready for it? We asked Alison Hall, who coaches people on big life changes, what her thoughts were, and what she thinks people taking the leap need to think through before flying solo in business.

We discuss:

How to know if solopreneurship is right for you
What you should be thinking about before taking the leap into running a company of one
The role mindset plays when it comes to making these life changes
The concept of ikigai and why should you think through it when transitioning to life as a solopreneur
Five barriers to small business success that solopreneurs should focus on
How to thrive throughout these major life transitions instead of just get through them
The biggest takeaway about leaving a company to venture into the business world alone

Plus so much more! Be sure to tune in.

Oh, and be sure to subscribe to the podcast and leave us a five-star review :)

ADDITIONAL LIFESTARR RESOURCES

Access show notes.
Going solo in business doesn't mean you're alone. Join The Solopreneur Community.
Solve your business challenges and connect with like-minded solopreneurs at the next Solopreneur Problem Solvers.
Join the next Solopreneur Success Sessions, a monthly micro-event covering a variety of topics to help you have success as a company of one.

97. Answers To The Top Email Marketing Questions Asked by Solopreneurs with Jay Schwedelson

Joe Rando and Carly Ries — Tue, 20 Feb 2024 06:00:00 -0500

Aspiring solopreneurs.

Stop whatever it is you're doing and listen to this episode right now!

OK, so maybe that's a little dramatic, but seriously, after recording nearly 100 episodes, trust me when I say this is absolutely one of the most important episodes you need to listen to.

We all have questions about email, whether it be for mass marketing campaigns or just one-on-one communication with clients or customers.

So, the fact that we got Jay Schwedelson, I repeat, JAY SCHWEDELSON, to answer these questions is basically just the coolest thing ever. He addresses topics like:

If email marketing is actually necessary for solopreneurs (his answer surprised us)
The biggest mistakes people make when it comes to email
Common myths about email marketing
How to create a subject line that increases open rates
Where solopreneurs should focus their email efforts given they have limited time and resources
How to grow email lists
Email marketing predictions for 2024 (and why you need to think about the election even if your business has nothing to do with politics)

And so much more!

In the episode, we describe Jay as a cup of coffee. His enthusiasm and upbeat personality are so contagious and we can't wait for you to listen to this episode!

Oh, and be sure to subscribe to the podcast and leave us a five-star review :)

ADDITIONAL LIFESTARR RESOURCES

Access show notes.

Going solo in business doesn't mean you're alone. Join The Solopreneur Community.

Solve your business challenges and connect with like-minded solopreneurs at the next Solopreneur Problem Solvers.

Join the next Solopreneur Success Sessions, a monthly micro-event covering a variety of topics to help you have success as a company of one.

96. The Ultimate Blueprint for Solopreneurs Building A Community from Scratch with Andy Guttormsen

Joe Rando and Carly Ries — Tue, 13 Feb 2024 06:00:00 -0500

Flying solo in business doesn't mean you're alone.

We say this all the time, but truer words have never been said.

And while the idea of building a community is important, it can be easier said than done if you've never done it from scratch before.

So, in today's episode, we stepped away from our standard interview format and brought in two guests, Andy Guttormsen from Circle and Stacy Blette, LifeStarr's very own community manager, to do a workshop on the steps you need to take to grow and build an audience from nothing.

Our editor messaged us after listening to this podcast to say how much he loved it and got out of it. I have to say, I have to agree.

It's one of our favorite, most practical, and action-packed episodes we've done. You will walk away with a to-do list.

Be sure to tune in!

Oh, and be sure to subscribe to the podcast and leave us a five-star review :)

ADDITIONAL LIFESTARR RESOURCES

Access show notes.

Going solo in business doesn't mean you're alone. Join The Solopreneur Community.

Solve your business challenges and connect with like-minded solopreneurs at the next Solopreneur Problem Solvers.

Join the next Solopreneur Success Sessions, a monthly micro-event covering a variety of topics to help you have success as a company of one.

95. Smart Money Moves For Solopreneurs - Not As Obvious As You May Think with Gabe Nelson

Joe Rando and Carly Ries — Tue, 06 Feb 2024 10:12:00 -0500

This week at Lifestarr we're talking all things money. A taboo topic, maybe, but something we all need to understand as solopreneurs.

So, we've re-published an excellent episode from the archives that deserves a second listen.

To say our guest, Gabe Nelson, knows his stuff is an understatement!

What You'll Learn In This Episode

How to take the leap from employee to solopreneur with confidence
Whether or not you should start a side-hustle before becoming a full-time solopreneur
How solopreneurs can best prepare for the unexpected
How solopreneurs can plan for major purchases since their income isn’t always predictable
Where solopreneurs should start when it comes to self-funding their retirement
How new solopreneurs can price their services
How solopreneurs can make their business profitable

And so much more!

Oh, and be sure to subscribe to the podcast and leave us a five-star review :) ADDITIONAL LIFESTARR RESOURCES • Access show notes. • Going solo in business doesn't mean you're alone. Join The Solopreneur Community. • Solve your business challenges and connect with like-minded solopreneurs at the next Solopreneur Problem Solvers. • Join the next Solopreneur Success Sessions, a monthly micro-event covering a variety of topics to help you have success as a company of one.

94. Financial Wisdom For Solopreneurs - Are You Following This Advice? with Nolan Bradbury

Joe Rando and Carly Ries — Tue, 30 Jan 2024 06:00:00 -0500

While all solopreneurs will benefit from listenting to this episode, this is absolutely a must-listen for people who are just getting started.

We asked all the questions that we wish we would have known when we started our own businesses and our guest, Nolan Bradbury, answered all of them thoroughly.

Take 30 minutes to listen to this, you'll be SO glad you did. Questions we asked include:

What role does the mindset of a solopreneur play in the financial success of their business?
What are the common factors that prevent business owners from achieving their financial goals?
What do business owners, specifically solopreneurs, often overlook, either in the beginning of a business or when they're trying to scale to the next level when it comes to the financial health of their business?
When we think of a traditional entrepreneur and company, we think of financial reports and accounting data when a person talks about business finances. Are these types of reports necessary for solopreneurs and what should solopreneurs pay attention to?
Why should business owners place value on accounting/bookkeeping?
When it comes to the previous topic, what should they be mindful of if they do it themselves and what should they look for if they decide to outsource?
What makes for a good relationship with your accountant/bookkeeper?
Any tools or systems you'd recommend solopreneurs invest in?

Oh, and be sure to subscribe to the podcast and leave us a five-star review :) ADDITIONAL LIFESTARR RESOURCES

Access show notes.
Going solo in business doesn't mean you're alone. Join The Solopreneur Community.
Solve your business challenges and connect with like-minded solopreneurs at the next Solopreneur Problem Solvers.
Join the next Solopreneur Success Sessions, a monthly micro-event covering a variety of topics to help you have success as a company of one.

93. The Power of Authenticity and Self-Awareness On Your Road To Success with Joep Vermolen

Joe Rando and Carly Ries — Tue, 23 Jan 2024 06:00:00 -0500

Allow us to give some background, because this is a show unlike any we've done before.

Joe has been a fan of Toon on Netflix for awhile which is a Dutch comedy about a reclusive, socially awkward jingle composer who must navigate the nightmarish world of show biz after a viral video skyrockets him to fame.

Fame aside, the main character is relatable to many solopreneurs, so Joe wanted to have the actor who played him on the show.

Thinking I (Carly) was only going to watch the first few episodes to prep for this interview, I turned it on, and one week and two seasons later, I had completed the series, and could totally see why Joe was so into it (and has watched the series three times). It's. Awesome.

In this episode, Joe and I sat down with star and co-creator of the show, Joep Vermolen, to discuss his journey as a solopreneur himself, and how he went from that to having a show on Netflix. The story is wild.

He's witty, authentic (a theme for the episode), and charming and led us through one heck of an interview.

If you're a solopreneur, somebody who wants to be inspired, or just a person wanting to hear a good story, or sneak peek into the world of television, this episode is for you.

Enjoy!

Oh, and be sure to subscribe to the podcast and leave us a five-star review :) ADDITIONAL LIFESTARR RESOURCES

Access show notes.
Watch Toon
Going solo in business doesn't mean you're alone. Join The Solopreneur Community.
Solve your business challenges and connect with like-minded solopreneurs at the next Solopreneur Problem Solvers.
Join the next Solopreneur Success Sessions, a monthly micro-event covering a variety of topics to help you have success as a company of one.

92. How to Finally Make Social Media Work For Your Business with Karlyn Ankrom

Joe Rando and Carly Ries — Tue, 16 Jan 2024 06:00:00 -0500

Joe and I (Carly) have not historically been fans of social media. I haven't posted on my personal accounts in years (aside from LinkedIn).

However, knowing it's a necessary evil for our business, we decided to embark on a mission to not only enjoy it, but do it right.

A few months back we interviewed Shelley Goldstein, who actually convinced us that social media could be something to look forward to if we changed our mindset, and she was right.

Once we had the motivation, we had to finese our approach to optimize our efforts and increase success...and that's where we are today, in this episode, with Karlyn Ankrom.

In this show, she answers pressing questions for solopreneurs, such as:

What are 3 tangible things solopreneurs can do today to move the needle on their social media efforts?
So many people measure vanity metrics. What should solopreneurs actually measure and how often? Can it actually impact ROI quickly?
How does a solopreneur inject personality into their posts?
People often forget to use CTAs in their posts. What are some good CTAs to use to increase engagement and do they change across platforms?
How do you best advise solopreneurs to straddle the line between their personal and professional lives on social media? Do the lines get blurred with relationship building on social platforms?
For people who only serve their local community, should they be doing anything differently?

Plus so much more. Be sure to tune in!

Oh, and be sure to subscribe to the podcast and leave us a five-star review :) ADDITIONAL LIFESTARR RESOURCES • Going solo in business doesn't mean you're alone. Join The Solopreneur Community. • Solve your business challenges and connect with like-minded solopreneurs at the next Solopreneur Problem Solvers. • Join the next Solopreneur Success Sessions, a monthly micro-event covering a variety of topics to help you have success as a company of one.

91. Our Guest Sold $100M+ Worth of Products Using Email - Here’s How with Chris Orzechowski

Joe Rando and Carly Ries — Tue, 09 Jan 2024 06:00:00 -0500

In this episode, we have an in-depth and unique discussion about email marketing with a true master in the field, Chris Orzechowski.

As the title suggests, Chris has amassed a staggering $100 million+ in sales for various products through email marketing, and he unveils the secrets behind why focusing on growing your email list is the real game-changer for solopreneurs.

In a world obsessed with social media, discover why cultivating a robust email community can be far more impactful for your business.

Skeptics argue that email marketing isn't worth the effort for their small business but Chris tackles this head-on, unraveling the truth about whether it's a strategic fit for everyone.

Gain invaluable insights into the proven tactics and best practices solopreneurs can employ to create an email list that's not just large but genuinely engaged.

From avoiding common pitfalls to crafting emails that resonate, this episode is a goldmine of actionable advice for solopreneurs seeking to elevate their email marketing game.

And here's the clincher – discover how crafting compelling emails isn't just about engagement; it's a direct route to putting more money in your pocket.

We had a great time with this interview.

Enjoy!

Oh, and be sure to subscribe to the podcast and leave us a five-star review :)

ADDITIONAL LIFESTARR RESOURCES

Access show notes.
Going solo in business doesn't meanf you're alone. Join The Solopreneur Community.
Solve your business challenges and connect with like-minded solopreneurs at the next Solopreneur Problem Solvers.
Join the next Solopreneur Success Sessions, a monthly micro-event covering a variety of topics to help you have success as a company of one.

90. How Solopreneurs Can Maximize Effectiveness Using Automation and Outsourcing with Xan Hong

Joe Rando and Carly Ries — Tue, 02 Jan 2024 06:00:00 -0500

Since it's the first episode of the new year, we thought it'd only be fitting that we re-publish our first episode of season two. It also just happened to be one of the most popular.

So, on today's episode, you'll learn about:

Advantages and disadvantages of automation
Examples of how to use automation to improve efficiency in your business
Recommended tools for automation
Pros and cons of outsourcing
Recommended areas to outsource in your business to save time

Plus so much more! It's such a gem of an episode. Be sure to tune in!

Of course, if you find value in the show, please leave us a 5-star review (hey, gotta make the ask, right?)!

ADDITIONAL LIFESTARR RESOURCES

Going solo in business doesn't mean you're alone. Join The Solopreneur Community.
Solve your business challenges and connect with like-minded solopreneurs at the next Solopreneur Problem Solvers.
Join the next Solopreneur Success Sessions, a monthly micro-event covering a variety of topics to help you have success as a company of one.

89. The What and How of Affiliate Marketing for Solopreneurs with Matt McWilliams

Joe Rando and Carly Ries — Tue, 26 Dec 2023 06:00:00 -0500

We are taking the week off here at The One-Person Business due to the holidays but didn't want to leave you high and dry, which is why we are re-publishing one of our most popular episodes from season 1.

Affiliate marketing continues to generate buzz and get a lot of attention...but it's for good reason. It can truly be such a game-changer for solopreneurs, which is why we had The Affiliate Guy himself, Matt McWilliams, on the show to discuss:

What affiliate marketing is and how people make money from it, and why it’s a good tactic for solopreneurs
Where solopreneurs should start in affiliate marketing
The common things really successful affiliate marketers do
Common mistakes people make when it comes to affiliate marketing and how can they be avoided.

Plus so much more! It's such a gem of an episode. Be sure to tune in!

Of course, if you find value in the show, please leave us a 5-star review (hey, gotta make the ask, right?)! ADDITIONAL LIFESTARR RESOURCES • Going solo in business doesn't mean you're alone. Join The Solopreneur Community. • Solve your business challenges and connect with like-minded solopreneurs at the next Solopreneur Problem Solvers. • Join the next Solopreneur Success Sessions, a monthly micro-event covering a variety of topics to help you have success as a company of one.

88. Understanding Narrative Power to Achieve Greater Success with Guillaume Wiatr

Joe Rando and Carly Ries — Tue, 19 Dec 2023 06:00:00 -0500

We have had some amazing guests recently, and Guillaume Wiatr is no exception. We had a great conversation exploring Narrative Power and why it's a crucial element for the success of your business.

We discussed:

What Narrative Power is, and why is it so important for your business
The difference between a story and a narrative
Examples of narratives Guillaume helps to reframe
Challenges Guillaume sees when helping solopreneurs to develop Narrative Power
What Strategic Narrative® is, and what makes it unique
The strategy solopreneurs can use to stand out in a crowded market
The role Narrative plays when solopreneurs struggle to enroll the right clients
Why Guillaume believes “start with why” is often bad advice for solopreneurs in professional services

Plus so much more! We learned so much in this episode. Be sure to check it out!

Quotes from Guillaume:

"People will pay for a story, but people will die for a narrative."
"Narrative Power is your chance to disagree with your competitors."
“I don't write because I have a lot of ideas. I have a lot of ideas because I write.”

Learn more about Guillaume Wiatr and MetaHelm here.

Of course, if you find value in the show, please leave us a 5-star review (hey, gotta make the ask, right?)!

ADDITIONAL LIFESTARR RESOURCES

Access Show Notes
Going solo in business doesn't mean you're alone. Join The Solopreneur Community.
Solve your business challenges and connect with like-minded solopreneurs at the next Solopreneur Problem Solvers.
Join the next Solopreneur Success Sessions, a monthly micro-event covering a variety of topics to help you have success as a company of one.

87. Unleashing Your Inner Ninja: A Journey to Prosperity with Stephen K. Hayes

Joe Rando and Carly Ries — Tue, 12 Dec 2023 06:00:00 -0500

How often do you get to chat with a former personal security escort of the Dalai Lama? Odds are it isn't very often, but we had the pleasure of speaking with Stephen K. Hayes who held that title for 12 years.

The knowledge he obtained from that experience plus his own accomplished background has led Stephen to become a a seminar leader and lecturer who inspires others by translating his extensive background in martial arts and meditation into practical lessons for handling the pressures and uncertainties of life.

His participants have said that his teachings have brought them deep encouragement and empowerment, and inspired them to achieve new levels of success in their personal and professional lives.

So, we wanted to chat with him about how his knowledge and wisdom can apply to solopreneurs specifically.

In this episode, we discuss:

How he began teaching people to be more prosperous through the principles of martial arts
The value of bridging ancient Eastern teachings with contemporary life
How a solopreneur can achieve self-actualization through the ninja way
How solopreneurs can find their purpose in this confusing modern world
Lessons learned on his travels with the Dalai Lama that solopreneurs can apply to their personal and professional lives
Best practices for people wanting to try meditation for the first time in an effort to handle the pressures and uncertainties of life

Plus so much more! Be sure to tune in!

Like the show? Be sure to leave us a 5-star review on your favorite podcast platform!

ADDITIONAL LIFESTARR RESOURCES

Access show notes
Going solo in business doesn't mean you're alone. Join The Solopreneur Community.
Solve your business challenges and connect with like-minded solopreneurs at the next Solopreneur Problem Solvers.
Join the next Solopreneur Success Sessions, a monthly micro-event covering a variety of topics to help you have success as a company of one.

86. An Unconventional Wealth Building Secret Solopreneurs Must Learn with Rob Scranton

Joe Rando and Carly Ries — Tue, 05 Dec 2023 15:07:00 -0500

These show notes are going to be a bit different than those in the past because, honestly, this show is different than any other we've done before.

It's rare to be completely unfamiliar with a topic you're interviewing somebody about, but we did it, and it was fascinating.

In this episode, Dr. Rob Scranton discusses the Infinite Banking Concept and why it is so effective.

He has personally achieved financial success using this strategy without compromising his quality of life, sacrificing experiences, or adopting a frugal lifestyle.

With this concept, you're able to build wealth by protecting and preserving your money while it's still growing - without using a traditional bank. What?!

We literally had to ask our guest if this approach was legal since it makes a lot of sense but so few people have heard of this.

Instead of working longer hours, taking on more risk, or losing control - how most people think wealth happens - many people use this 200-year-old strategy to keep and grow more of their money.

If true wealth is what you want, you should use the IBC too, and Dr. Rob can help.

This episode so truly mind-blowing and a game-changer for solopreneurs. You need to listen to this.

Check out additional LifeStarr resources:

Access episode show notes.
Going solo in business doesn't mean you're alone. Join The Solopreneur Community.
Solve your business challenges and connect with like-minded solopreneurs at the next Solopreneur Problem Solvers.
Join the next Solopreneur Success Sessions, a monthly micro-event covering a variety of topics to help you have success as a company of one.

85. Solopreneur Tips to Reduce Clutter, Regain Time, and Enrich Your Life with Andrew Mellen

Joe Rando and Carly Ries — Tue, 28 Nov 2023 11:42:00 -0500

This episode is a game-changer for anyone feeling the relentless squeeze of time constraints.

Our guest, Andrew Mellen, claims to have the power to give you back an entire hour every day for the rest of your life. Yes, you heard that right—an extra hour daily! The impact of meeting Andrew, as we've been told, is nothing short of transformative. Get ready to reshape the way you think, feel, and interact with time, money, and stuff.

In this episode, we'll unravel the secrets behind Andrew's success and learn:

The Journey to Organizational Guru: Hear firsthand about Andrew's background and the path that led him to become the organizational guru. Spoiler alert: It's not about doing more; it's about doing smarter.

Quick, Easy, Sustainable Productivity Hacks: Discover practical and sustainable strategies to boost productivity without overwhelming yourself. Andrew shares insights on doing less and achieving more.

Procrastination Prevention Tips: Procrastination is the enemy of productivity. Andrew provides his best tips to break free from the cycle and accomplish tasks efficiently.

Plus so much more.

Get ready to revolutionize your approach to productivity and reclaim control over your precious time. Tune in now!

Access episode show notes
Going solo in business doesn't mean you're alone. Join The Solopreneur Community.
Solve your business challenges and connect with like-minded solopreneurs at the next Solopreneur Problem Solvers.
Join the next Solopreneur Success Sessions, a monthly micro-event covering a variety of topics to help you have success as a company of one.

84. How to Conquer Self-Doubt and Manifest Business Success with Alicia Berberich

Joe Rando and Carly Ries — Tue, 21 Nov 2023 06:00:00 -0500

In this episode, we dive deep into the phenomenon of imposter syndrome, exploring its roots and uncovering why that negative inner voice can be so relentless. Alicia Berberich, shares practical steps that can be taken to combat imposter syndrome, offering insights tailored to those navigating solopreneurship.

As we shift gears, we explore the powerful concept of manifestation and its role in combating imposter syndrome. We break down what manifestation is and how individuals can use it as a tool to bolster their confidence and overcome self-doubt. Listeners gain practical insights into applying manifestation techniques to various aspects of their business, transcending the confines of imposter syndrome.

The episode also addresses common misconceptions surrounding manifestation, unraveling myths and clarifying its true essence. Listeners learn about the practice of manifestation, gaining a clear understanding of what it looks like in action and how they can incorporate it into their daily lives.

Whether you're a solopreneur grappling with imposter syndrome or someone seeking to unlock the potential of manifestation, this episode provides valuable insights and actionable steps for personal and professional growth.

Access episode show notes
Going solo in business doesn't mean you're alone. Join The Solopreneur Community.
Solve your business challenges and connect with like-minded solopreneurs at the next Solopreneur Problem Solvers.
Join the next Solopreneur Success Sessions, a monthly micro-event covering a variety of topics to help you have success as a company of one.

83. From Corporate to Solopreneur: Navigate The Transition With Confidence with Kate Walker

Joe Rando and Carly Ries — Tue, 14 Nov 2023 06:00:00 -0500

When it comes to solopreneurship, sometimes the hardest part is just taking the leap from corporate into the unknown world of running a company of one.

This discussion with Kate Walker revolves around the themes of courage, resilience, and the values inherent in the realm of solopreneurship. Kate offers invaluable insights and practical advice for aspiring solopreneurs to help make this transition less daunting.

Episode talking points include:

Practical tips for taking the leap into solopreneurship
How to cultivate everyday resilience
A walkthrough of a values audit that can help people with decision-making based on their core values
How to create a healthy money mindset
Red flags to be aware of before diving into these working relationships with other contractors
Tips for defining success on your own terms

Helpful Links

Access show notes and transcript.
Read A Candid Conversation: Lessons in Life, Love, and Leadership.
Going solo in business doesn't mean you're alone. Join The Solopreneur Community.
Solve your business challenges and connect with like-minded solopreneurs at the next Solopreneur Problem Solvers.
Join the next Solopreneur Success Sessions, a monthly micro-event covering a variety of topics to help you having success as a company of one.

82. Money Mindset for Solopreneurs: Tips to Break Free from Financial Fears with Debra Schatzki

Joe Rando and Carly Ries — Tue, 07 Nov 2023 06:00:00 -0500

Taking the leap into solopreneurship can be really scary, especially when it comes to financial fears.

This is why we wanted to chat with Debra Schatzki.

In this episode, we talk about solopreneurship and the financial challenges that often come with it, particularly in the realm of retirement planning.

Many individuals embarking on their solopreneur journey find themselves facing a significant shift when it comes to this topic, as they no longer have the safety net of an employer's retirement plan.

Our guest offers valuable advice on the crucial first steps that solopreneurs should take in securing their financial future. From budgeting wisely to making informed investment choices, listeners will gain valuable insights into how to navigate this new financial landscape effectively.

Access show notes: https://www.lifestarr.com/podcast/money-mindset-for-solopreneurs
Going solo in business doesn't mean you're alone. Join The Solopreneur Community.
Solve your business challenges and connect with like-minded solopreneurs at the next Solopreneur Problem Solvers.
Join the next Solopreneur Success Sessions, a monthly micro-event covering a variety of topics to help you having success as a company of one.

81. Storytelling Strategies for Solopreneurs: A Masterclass with Jay Acunzo

Joe Rando and Carly Ries — Wed, 01 Nov 2023 06:00:00 -0400

In this captivating episode of our podcast, we dive deep into the world of marketing, creativity, and storytelling with the brilliant Jay Acunzo. Our conversation covers a spectrum of intriguing topics, including the elusive balance between creativity and measurable results, the impact of AI on writing (and why great writers should be thankful for it), the fine line between intrigue and click-bait, empathy in content creation, and more.

Listeners will gain valuable insights, practical tips, and a fresh perspective on unleashing their creative potential in marketing.

There are so many quotable moments from this episode and we truly could have talked to Jay all day. In our world, Jay Acunzo and storytelling are synonymous.

If you want some immediate next steps and an engaging conversation on the topics mentioned above, be sure to tune in.

80. Wordsmith Your Way to Success: Writing Tips for Solo Entrepreneurs with Sarah Sypniewski

Joe Rando and Carly Ries — Tue, 24 Oct 2023 06:00:00 -0400

In this episode, we sit down with Sarah Sypniewski to unearth the secrets of the writing world and unravel the presence of our popular counterpart: AI.

We get into the heart of creativity and communication, exploring the ever-evolving landscape of the writer's role.

Join us as we discuss how to remain relevant in a world where algorithms can string together sentences and paragraphs with ease, and why the art of hiring real writers is still paramount.

We answer questions, such as:

What challenges do solopreneurs often encounter in the realm of writing, and how can they conquer them?
What are the secrets to crafting a pitch or business proposal that can't be ignored?
For those eager to improve their writing skills, do they have what it takes to go it alone?

Plus, we'll uncover the secrets to staying ahead of industry trends and hear the remarkable success stories that sprouted from Sarah's writing services. Stick with us, for this is a conversation that transcends the written word and touches the very essence of communication and creation.

79. Secrets of $480K Solo Success: A 1-on-1 Conversation Approach with Tim Noetzel

Joe Rando and Carly Ries — Tue, 17 Oct 2023 06:00:00 -0400

In this episode, we have an extraordinary guest with us, Tim Noetzel. He started his solo consulting business in 2019 from scratch, and now in 2023, he's pulling in a staggering $480,000 a year.

How did he do it? That's the big question.

What did his journey look like, and how does he maintain this success? In a world filled with paid ads, scammy websites, and cold pitches, he managed to build his business without resorting to traditional marketing techniques. What's his secret sauce? We'll find out.

Stick around for this intriguing conversation as we dive into Tim's mind and uncover the secrets of his phenomenal journey.

78. How Solopreneurs Can Master The Art of Networking with Lee Hopkins

Joe Rando and Carly Ries — Tue, 10 Oct 2023 06:00:00 -0400

In the world of entrepreneurship, particularly for solopreneurs, the pursuit of authentic relationships is not just a valuable endeavor but a fundamental one. The ability to connect with others, whether for mutual support, collaboration, or referrals, can significantly impact the success of a solopreneur's venture.

But the path to forging these meaningful connections is paved with questions and challenges. From deciding which networking events to attend, navigating conversations with strangers, and identifying ideal partners, to understanding the elusive "know, like, trust" factor, evaluating the worthiness of potential connections, and maintaining virtual networking etiquette, this journey can be both exciting and intimidating.

In this episode with Lee Hopkins, we dive into these crucial aspects of relationship-building for solopreneurs and provide insights to help you thrive in your entrepreneurial journey.

Be sure to tune in!

77. Prioritize Mental Health: Self-Care Tips for Solopreneurs with Leah Marone

Joe Rando and Carly Ries — Tue, 03 Oct 2023 06:00:00 -0400

In this episode of The One-Person Business Podcast, we sit down with Leah Marone, a seasoned psychotherapist with more than two decades of experience.

Her unique background as a former Division 1 basketball player, once plagued by anxiety, fuels her passion for assisting athletes and coaches in conquering issues like pressure, imposter syndrome, perfectionism, and performance anxiety.

During our conversation with Leah, we explore a wide range of topics that resonate with solopreneurs and anyone striving for better mental well-being:

Distinguishing Stress from Anxiety: Leah elaborates on the nuanced difference between feeling stressed and experiencing anxiety, helping listeners identify and manage these emotions effectively.
Managing Anxiety for Solopreneurs: We delve into practical strategies solopreneurs can employ when anxiety threatens to overwhelm them. Leah offers insights on bouncing back from anxiety and handling the moment when it strikes.
Conquering Imposter Syndrome: Imposter syndrome is a common challenge for many, especially among solopreneurs. Leah shares valuable advice on how to combat this pervasive issue.
Dealing with the Pressures of Solopreneurship: Leah provides valuable guidance on how solopreneurs can mitigate the unique pressures that come with running a business alone, promoting resilience and sustainability.
Cultivating a Positive Relationship with Oneself: As a solopreneur, you are your own boss. Leah explores ways in which individuals can strengthen their self-relationship, fostering self-compassion and personal growth.
Embracing Self-Care and Downtime: In a world where hustle culture prevails, Leah shares insights on how solopreneurs can embrace self-care and downtime without feeling guilty about not working during every free moment.
Additional Burnout Prevention Strategies: Beyond advice, Leah shares additional techniques and practices to help individuals avoid burnout and sustain their well-being.

This episode is a treasure trove of wisdom for solopreneurs seeking to manage anxiety, conquer imposter syndrome, and prevent burnout while achieving their goals and maintaining mental wellness in today's demanding world.

Leah Marone's extensive experience and insights provide practical solutions and hope for individuals striving to navigate the complexities of modern life while preserving their mental health and overall well-being.

Be sure to tune in!

76. As A Solopreneur, How Do I Avoid or Bounce Back From Burnout with Renee La Tour

Joe Rando and Carly Ries — Sun, 24 Sep 2023 23:35:00 -0400

In this episode of The One-Person Business podcast, we sit down with Renee La Tour, the Business Strategist behind the Ticket To Freedom program, that helps solopreneurs remove themselves from the day-to-day of their business by leveraging AI, automation & delegation.

She's a full time traveler and part-time entrepreneur, coining the term Fancy Nomad™ to describe her unique, freedom-first lifestyle. She shares her wisdom and insights on how to thrive as a solopreneur while maintaining a balanced life.

If you've ever experienced burnout and lost your initial passion for your business, Renee shares practical steps to reignite that spark.

Show notes: https://www.lifestarr.com/podcast/how-solopreneurs-can-bounce-back-from-or-avoid-burnout

75. How Solopreneurs Can Improve Marketing ROI in Seven Steps with Mary Cate Spires

Joe Rando and Carly Ries — Tue, 19 Sep 2023 06:00:00 -0400

In this episode, we dive into the world of marketing for solopreneurs and the critical importance of measuring your marketing efforts. With countless tasks vying for a solopreneur's attention, it's easy for marketing to fall by the wayside. But our guest today, Mary Cate Spires, makes a compelling case for why it should be a top priority.

Mary Cate is an expert in marketing and ROI optimization, and she breaks down the concept into seven actionable steps that solopreneurs can easily follow. These steps are designed to help you maximize your marketing efforts without drowning in the process.

So, if you're a solopreneur juggling a million tasks, don't miss this episode. It's your guide to making marketing work for you and your business, even in the midst of a busy solopreneurial journey.

Show notes can be found here: https://www.lifestarr.com/podcast/how-solopreneurs-can-improve-marketing-roi-in-seven-steps

74. How Solopreneurs Can Fall In Love With Using Social Media with Shelley Goldstein

Joe Rando and Carly Ries — Tue, 12 Sep 2023 00:50:00 -0400

In the ever-evolving landscape of solopreneurship, a recurring sentiment among solopreneurs is their aversion to social media.

Time and time again, we hear about their struggles, reluctance, and even disdain for the digital platforms that have become integral to modern business.

However, in this episode, we embark on a mission to challenge these perceptions and inspire solopreneurs to not only embrace but genuinely relish the world of social media.

Along with guest, Shelley Goldstein, we dive into strategies that make the experience more enjoyable, explore the limitless possibilities of connection and growth that these platforms offer, and look at how businesses can be transformed by harnessing the power of social media.

By the end of this episode, our aim is for solopreneurs to see social media as a dynamic tool that not only promotes their brand but also becomes a source of inspiration and enjoyment in their entrepreneurial journey.

Think we can do it? Spoiler alert: Shelley convinced Joe and Carly (both aren't fans of social media). Can she change your mind too? Tune in to find out!

73. Your Solo Business Growth Roadmap to Thrive and Enjoy Life with Martin Riley

Joe Rando and Carly Ries — Tue, 05 Sep 2023 00:56:00 -0400

In this episode of The One-Person Business podcast, we sit down with Martin Riley, the author of "The Business Jet Engine" and a seasoned business and leadership coach with over two decades of experience. Martin's core expertise lies in using The Business Jet Engine to help business owners focus on the essential tasks that drive stress-free, profitable progress year after year, ultimately helping them build the business of their dreams.

In this episode, we discuss:

Each step of The Business Jet Engine growth model to help your business soar
What it means to diagnose your business and why it's so important
The biggest barrier to growth solopreneurs make far too often
How solopreneurs can find more joy and contentment in work and life, especially when their business is stressful and needs around-the-clock attention

And so much more!

Episide show notes can be found here: https://www.lifestarr.com/podcast/solo-business-growth-roadmap-to-thrive-and-enjoy-life

72. Solo Brand Safeguard: Trademarking Tips for Solopreneurs With Julie Tolek

Joe Rando and Carly Ries — Tue, 29 Aug 2023 06:00:00 -0400

In this episode, we explore a topic that could make all the difference in your solopreneurial journey – trademark registration.

Whether you're a seasoned solopreneur or just starting out, this episode will equip you with the knowledge you need to navigate the world of trademarks effectively.

We chat with Julie Tolek about:

What a trademark is and why it's important for a solopreneur’s business
Benefits of registering a trademark
Types of trademarks a solopreneur can register for their business
The process of trademark registration, and how long it typically takes
Potential legal consequences if another business claims you're infringing on their trademark
Whether or not solopreneurs need a lawyer to help with the trademark registration process, or if they can do them themselves
The difference between a registered trademark and an unregistered trademark
Whether or not a person can trademark a name or phrase that is commonly used in their industry
The process for renewing and maintaining a trademark registration over time
How people can enforce their trademark rights if they discover someone is using their trademark without permission

And even more! Be sure to tune in.

Episode show notes can be found here: https://www.lifestarr.com/podcast/trademarking-tips-for-solopreneurs

71. Without Boundaries There Is No Balance with Lisa Couturier

Joe Rando and Carly Ries — Tue, 22 Aug 2023 06:00:00 -0400

We discuss:

Signs that indicate an imbalance caused by a lack of boundaries
How someone can develop better self-awareness to establish appropriate boundaries
Strategies for effectively communicating and negotiating boundaries with others
How someone can strike a balance between maintaining boundaries and being flexible
How boundaries relate to setting and achieving personal goals
Potential negative consequences of setting overly rigid boundaries
Cultural or societal influences that affect how individuals perceive and set boundaries
How technology and social media impact the establishment of boundaries in modern life
How a person can identify when they need to reassess or readjust their existing boundaries

Plus so much more. Be sure to tune in! Access the show notes here: https://www.lifestarr.com/podcast/without-boundaries-there-is-no-balance

70. Creating Reciprocity, Relationships, and Revenue with Business Podcasting with George B. Thomas

Joe Rando and Carly Ries — Tue, 15 Aug 2023 06:00:00 -0400

We discuss:

The role having a brand plays in business podcasting - Spoiler alert, it's mandatory!
A pyramid for business podcasting that can help set solopreneurs up for success - Gain insights into the progression from creating buzz to establishing a loyal following.
How to get out of your own way and just get started with podcasting (we know, it's intimidating!)
The biggest mistake business owners make when they create podcasts and what it should look like when it's done right

Plus so much more!

Access episode links, show notes, and transcript here: https://www.lifestarr.com/podcast/business-podcasting-for-solopreneurs

69. LinkedIn Ads Success Blueprint for Solopreneurs with AJ Wilcox

Joe Rando and Carly Ries — Tue, 08 Aug 2023 06:00:00 -0400

On this episode of The One-Person Business Podcast, AJ Wilcox takes us on a journey of discovery that will transform your perception of LinkedIn advertising. It is truly your gateway to unlocking LinkedIn's unparalleled potential. Be sure to tune in to unravel the secrets of LinkedIn success and revolutionize your advertising game!

We discuss:

Channel challenges people might face with other platforms that LinkedIn might help solve
Pros to LinkedIn Ads
The kinds of businesses that do best with LinkedIn ads
Three elements needed for a successful social campaign
The best types of ads on LinkedIn
LinkedIn ads best practices solopreneurs should keep in mind
Targeting and re-targeting best practices on LinkedIn
The types of offer that convert the best
Cost-effective ways to run LinkedIn ads

Plus so much more! Be sure to tune in.

68. Innovative Ways Solopreneurs Can Leverage ChatGPT and AI with Angela Heath

Joe Rando and Carly Ries — Tue, 01 Aug 2023 06:00:00 -0400

Is there a hotter topic right now than ChatGPT and AI as a whole? The topic has taken the world by storm. In this episode, Angela Heath gives a unique take on this ever-changing world and how solopreneurs, specifically, can utilize these tools. We discuss:

What Angela's unique opinion is on these tools
Why solopreneurs should use ChatGPT in their businesses
Underutilized ways solopreneurs can use ChatGPT
Insider tips to get the most out of ChatGPT
What makes a good prompt and how specific you should get
Common myths about ChatGPT that are entirely inaccurate
Recommended AI tools for solopreneurs besides ChatGPT
Legality/copyright/plagiarism - What’s acceptable and what isn’t and whether or not you need to cite your AI sources

Join us in this enlightening episode, as we unravel the endless possibilities AI and ChatGPT offer solopreneurs in their pursuit of success in the modern business landscape.

67. Structure for Success - Organizational Strategies for Solopreneurs with Aldreama Harper

Joe Rando and Carly Ries — Tue, 25 Jul 2023 06:00:00 -0400

In this episode, business organizing strategist and solopreneur herself, Aldreama Harper, dives into the world of solopreneurship, exploring key organizational strategies that can help lead to success. A few of the topics she discusses include:

Three of her ten steps to eliminate the feeling of overwhelm (hello, de-cluttering!)
Things people often neglect regarding their workspace that they need to start focusing on ASAP
Aldreama's philosophy on time management and how people can be better at prioritizing the right things
Her favorite productivity tips that solopreneurs typically overlook
Favorite purchases to get (and stay) organized

Throughout the episode, Aldreama shares personal anecdotes and real-life examples, making the strategies relatable and easy to implement for aspiring and established solopreneurs alike.

This episode offers valuable advice, practical strategies, and actionable steps to structure your way to success as a solopreneur. Aldreama Harper's expertise and passion shine through, making this episode a must-listen for anyone on the path of self-employment and business ownership.

Find episode show notes here: https://www.lifestarr.com/podcast/organizational-strategies-for-solopreneurs

66. From Hesitation to Domination: Overcoming Fear in Sales Prospecting with Sara Murray

Joe Rando and Carly Ries — Tue, 18 Jul 2023 06:00:00 -0400

In this powerful and inspiring episode, our guest, Sara Murray, dives into the world of sales prospecting and how to conquer the fear that often holds salespeople back from reaching their true potential. With a focus on building confidence and mastering essential skills, listeners are taken on a transformative journey to enhance their sales success.

The episode kicks off by addressing the common fear and hesitation that many sales professionals experience during prospecting. By understanding the root causes of fear, listeners gain valuable perspectives on how to reframe rejection and turn it into an opportunity for growth.

Sara goes on to discuss the four pillars of a confident mindset, providing listeners with actionable steps to build mental resilience and self-belief. Salespeople will feel equipped with the tools they need to embrace challenges and thrive in dynamic sales environments.

From there, Sara explores various ways to connect with leads effectively, enabling sales professionals to establish genuine connections and build long-lasting relationships with potential clients.

We conclude with an in-depth discussion of seven crucial skills required for effective selling and practical tips and exercises to help sharpen these abilities.

Listeners will come away from this episode feeling empowered and equipped to overcome their fear of prospecting, armed with a confident mindset and an arsenal of essential sales skills. Whether you're a seasoned sales veteran or just starting in the field, this episode is a must-listen for anyone seeking to thrive in the world of sales. Tune in now and unleash your full sales potential!

Full transcript and episode show notes can be found here: https://www.lifestarr.com/podcast/overcoming-fear-in-sales-prospecting

65. Mastering Mindset: Enhance Business Success by Taming Overthinking with Gina Mongiello

Joe Rando and Carly Ries — Tue, 11 Jul 2023 06:00:00 -0400

In today's fast-paced and competitive business landscape, overthinking can be a silent killer that sabotages success. Join us in this thought-provoking episode as we delve into the detrimental effects of overthinking on your business and explore the invaluable gains that await when you break free from its clutches.

Overthinking can wreak havoc on your business, hindering decision-making, stalling progress, and stifling innovation. But what exactly do you risk losing when trapped in the endless loop of overanalysis?

By understanding the true cost of overthinking, you'll be motivated to take action and reclaim control of your business's destiny.

64. Escaping the Trap of Being Fine When Fine isn't Really Fine with Lauren Lefkowitz

Joe Rando and Carly Ries — Wed, 05 Jul 2023 07:33:00 -0400

Settling for being "fine" can hinder personal and professional growth and limit your potential as a solopreneur. When you settle for being fine, you may become complacent and stagnant, missing out on opportunities for improvement and innovation.

So, we wanted to talk to Lauren Lefkowitz, an Executive Leadership Coach who partners with clients to escape the trap of being 'fine' and break the work, sleep, and repeat cycle. She works with both individual executives and corporate leadership teams to elevate their careers, leadership skills, work habits, and take their success from 'fine' to amazing.

63. Efficiency Amplified: Exploring Automation and Outsourcing for Solopreneurs with Xan Hong

Joe Rando and Carly Ries — Tue, 27 Jun 2023 06:00:00 -0400

Season two is finally here and we couldn't be more excited to kick it off with a topic so many solopreneurs struggle with...time. There never seems to be enough hours in the day to get everything done in your business that you'd like.

As the business landscape continues to evolve, leveraging outsourcing and automation has become a pivotal aspect of success for solopreneurs looking to maximize their productivity and efficiency, yet many aren't taking advantage of these tools!

In this episode, Xan Hong explores the myriad benefits of outsourcing and automation, uncovering how they can empower solopreneurs to focus on their core strengths, achieve greater efficiency, and propel their businesses to new heights!

62. Survival Guide to Inflation and Recession for Solopreneurs

Joe Rando — Mon, 27 Jun 2022 03:30:00 -0400

No one is happy about inflation and the prospect of recession isn't causing much celebration either. But these don't have to be all bad news. Opportunities can be created as prices rise and the economy slows. This podcast will give you perspectives that will help your one-person business navigate a challenging economy.

61. Why Affiliate Marketing Needs to Be Top of Mind for Solopreneurs with Matt McWilliams

Joe Rando and Carly Ries — Thu, 23 Jun 2022 10:48:19 -0400

Matt McWilliams is a four-time affiliate manager of the year. Entrepreneurs and companies such as Shark Tank's Kevin Harrington, Stu McLaren, Adidas, Ray Edwards, Brian Tracy, Lewis Howes, Shutterfly, and Michael Hyatt have trusted him to run their affiliate launches. He helps online business owners make money as an affiliate and leverage the power of affiliate partners to grow their business.

60. Want to Be A Successful Mompreneur? This Episode Is For You with Martha Krejci

Carly Ries — Mon, 20 Jun 2022 03:30:44 -0400

Martha Krejci was an exhausted mom working a 9 to 5 corporate job when she decided enough-was-enough. So she turned herself into a multi-million dollar brand and worked from home so she could be there for her family. She's been featured in Fox, ABC News CBS News, Fast Company, Cosmopolitan, Shape, and Huffington Post.

Martha's story is surprising, inspirational, and informative and definitely worth a listen.

59. How to Create Engaging Content With Limited Time and Resources With Andrew Ryder

Joe Rando and Carly Ries — Mon, 13 Jun 2022 03:30:18 -0400

For solopreneurs, time is limited and you're pulled in a million different directions. So when somebody tells you that content is important, how are you supposed to find time to not only work it into your schedule but make it resonate with your audience? Our guest, Andrew Ryder, sheds light on this plus other tips on content marketing you may not have heard of before. Be sure to tune in!

58. How To Know If It's Time to Quit or Keep Going As A Solopreneur

Joe Rando and Carly Ries — Thu, 09 Jun 2022 08:01:24 -0400

Today we are taking on a tough question. When things aren't going the way you want in your business, do you keep trying or quit? When people start a business, they usually have a picture of how it's going to go. It almost never goes that way.

It's often helpful to hear stories about other solopreneurs who have been in this situation, so in this episode, Joe shares his success and failures and what kept him going (or didn't). We hope you can learn something from them. Be sure to tune in!

57. How to Prepare For The Unexpected And Master Your Finances With Gabe Nelson

Joe Rando and Carly Ries — Mon, 06 Jun 2022 03:30:49 -0400

With 25 years in the financial services industry and more than a decade as a business owner, Gabe Nelson understands the importance of independent, objective, trusted advice, especially when it comes to running a company of one.

We discuss so many important aspects of this, from taking the leap from employee to solopreneur with confidence, to how to create a profitable business as a solopreneur, and everything in between.

Be sure to tune in!

Looking for a way to be more productive in your business? The LifeStarr App is launching July '22 and is designed for solopreneurs like you. Be the first to know when it gets released by visiting https://www.lifestarr.com/lifestarr-app.

56. Outsourcing Isn't Cheating - Here's Why Solopreneurs Should Consider It

Joe Rando and Carly Ries — Thu, 02 Jun 2022 03:30:47 -0400

Just because you're a company of one doesn't mean you can't outsource. In fact, in many situations, you probably should.

Tune in to this short episode to understand many of the benefits as well as things to consider before working with a contractor.

55. How to Develop The Right Mindset to Become A Successful Solopreneur With Michael Woodward

Joe Rando and Carly Ries — Tue, 31 May 2022 03:30:29 -0400

Michael Woodward is the voice behind the jumbleThink podcast, a show that focuses on telling the story of entrepreneurs who turned their dreams and ideas into reality! Listen to this episode to learn:

- How solopreneurs can tell the dream they’ve chosen to chase after is the one they’re meant to be doing

- How solopreneurs can overcome fear of the unknown

- Why simplicity is key to innovative thinking and how solopreneurs can start eliminating the chaos

- What micro experiments are and why they are important for solopreneurs who are chasing after their dreams

- The benefits of making a bucket list

And so much more!

54. What Solopreneurs Need to Include on Their Website's Homepage

Joe Rando and Carly Ries — Thu, 26 May 2022 03:30:41 -0400

In this episode, we dive into the six key elements solopreneurs need to include on their homepage, as well as key pointers to create a positive user experience.

53. A Six-Step Marketing Framework for Solopreneurs To Implement Now With Ryan Sawrie

Joe Rando and Carly Ries — Mon, 23 May 2022 03:30:53 -0400

In this episode, we speak with Ryan Sawrie, an author, agency owner, and marketing expert with over a decade's worth of experience working with brands on their digital and social media strategies. We discuss:

What makes his framework unique
The various phases of his six-step framework
Common mistakes he sees people make when it comes to digital marketing
Tips for taking on the marketing workload for solopreneurs

And more!

52. 5 Simple Steps to Help Solopreneurs Get Things Done

Joe Rando and Carly Ries — Thu, 19 May 2022 03:30:17 -0400

As a solopreneur, you're going to be wearing a lot more hats than someone who starts a company with employees. You need to be ready. You need a system that won't let you down. We've discovered one that allows anyone to function efficiently and effectively. In fact, if you set it up and follow it, nothing will fall through the cracks, you'll work faster and you will literally sleep better at night. Tune in to see what it is!

51. How To Make Health A Priority When You're A Busy Solopreneur With Garrett Serd

Joe Rando and Carly Ries — Mon, 16 May 2022 03:30:39 -0400

With the amount of responsibility that comes with being a solopreneur, often comes neglect of mental and physical health. In reality, prioritizing those things can actually help you reach greater success in your business. Here's how to fit them into your busy schedule.

50. How to Organize Your Content Marketing Efforts For Maximum Efficiency

Joe Rando and Carly Ries — Thu, 12 May 2022 03:30:30 -0400

In this episode, we walk through content mapping, content and promotion calendars, helpful tools to stay organized, and all that jazz. As a solopreneur, your schedule can get pretty overwhelming, and even though this planning part of your content takes a little bit of time upfront, it saves you tons of time in the long run and provides a lot of additional benefits.

49. Sales for Solopreneurs - Overcome Your Fear of Selling and Thrive With Greg Rutan

Joe Rando and Carly Ries — Mon, 09 May 2022 03:30:05 -0400

Not everybody is a born salesperson, but selling often comes with the territory of being a solopreneur. Sales expert, Greg Rutan, gives you helpful tips to help make selling seem less daunting and more approachable so that you can take your business to greater heights.

48. Business Models 101: Deciding Which to Choose for Your Company of One

Joe Rando and Carly Ries — Thu, 05 May 2022 03:30:21 -0400

We thought we had a clear idea of the various business models out there, but after further investigation, we found that isn't necessarily the case. In this episode, we cut through misconceptions, and clearly define categories and models to explore as you begin your journey as a solopreneur.

47. How Solopreneurs Can Master Personal Accountability for Greater Success With Anne Bachrach

Joe Rando and Carly Ries — Mon, 02 May 2022 03:30:31 -0400

From understanding what solopreneurs do to unknowingly sabotage their careers, to the most important thing solopreneurs can do to achieve greater success, this episode with Anne Bachrach walks you through why personal accountability can make or break solopreneurs and how to start mastering it today.

46. A List of Things to Keep In Mind While Planning Your Company Of One

Joe Rando and Carly Ries — Thu, 28 Apr 2022 03:30:18 -0400

From defining your customers and competition, to market positioning and messaging, here is a list of things to consider as you begin brainstorming your new career as a solopreneur.

45. How Solopreneurs Can Overcome Limiting Beliefs For Greater Success with Sarah Boxx

Joe Rando and Carly Ries — Mon, 25 Apr 2022 03:30:57 -0400

As a solopreneur, you have a plethora of things that can be stressing you out at any given moment. In this episode, find out how to shift your mindset to overcome these stressors, unlock your purpose, and reignite your passions to help you achieve greater success in your personal and professional lives. You'll learn:

What solopreneurs can start using to reduce stress and free up time
Advice on how to overcome imposter syndrome
How to shift your mindset for greater success and fewer setbacks
How to unlock your purpose and reignite your passions when stuck in an entrepreneurial rut
What characteristics people can have or develop that will allow them to make greater impacts in their fields of choice
What the Enneagram is and why it is important for solopreneurs to know their type

44. HubSpot for Solopreneurs - Is It Worth It?

Joe Rando and Carly Ries — Thu, 21 Apr 2022 03:30:59 -0400

When it comes to hosting websites for one-person businesses, cost is usually a factor. But so is what you get for your money. The question we are asking today is "can HubSpot compete with WordPress for solopreneurs from a cost and functionality standpoint." We'll let you decide.

43. Intellectual Property 101 For Solopreneurs

Joe Rando and Carly Ries — Mon, 18 Apr 2022 03:30:19 -0400

Patents, trademarks, and copyrights, oh my! The legal side of a one-person business can be extremely intimidating, but it doesn't have to be. In this episode, Dr. Keegan Caldwell breaks it all down for us. Be sure to tune in!

42. Advice on Making Your Business More Successful Through Minor Adjustments

Joe Rando and Carly Ries — Thu, 14 Apr 2022 03:30:44 -0400

No matter what changes you are making to your business, big or small, there are some best practices and strategies that will make it easier and make the business more successful. Tune in for a short overview of what those are!

41. A Lesson on Determination and Perseverance for Aspiring Solopreneurs With Mitch Ribak

Joe Rando and Carly Ries — Mon, 11 Apr 2022 03:30:31 -0400

This episode was originally meant to be about success tips for real estate agents (although the takeaways can be applied across industries), yet right when we thought it was coming to an end, it quickly turned into a lesson about overcoming life's obstacles and moving forward to find greatness. We couldn't have planned this content if we tried. Be sure to check it out!

40. Making Tough Decisions On Where To Take Your Business Next

Joe Rando and Carly Ries — Thu, 07 Apr 2022 03:30:42 -0400

Deciding which direction to take your business next can be tough. In this episode, Joe and Carly provide practical advice and a real-world example to help you navigate it.

39. The Importance of Creating a Powerful Personal Brand And How To Do It With Kris Hughes

Joe Rando and Carly Ries — Mon, 04 Apr 2022 03:30:07 -0400

Personal branding is very important for solopreneurs. In this episode, we dive into creating a powerful personal brand in just seven steps that can help you, and your business, succeed.

38. Refining Your Business - Here's How to Adjust Based On Your Results

Joe Rando and Carly Ries — Thu, 31 Mar 2022 03:30:57 -0400

Results on your initial efforts are starting to come in, so now it's time to analyze, refine, and reimagine your business moving forward. Here's what to think about.

37. A Deep Dive Into Content Marketing for Solopreneurs With J.P. Medved

Joe Rando and Carly Ries — Mon, 28 Mar 2022 03:30:49 -0400

Many people think you need a large team to implement content marketing efficiently and effectively, but this isn't true. In this episode, we discuss how solopreneurs can take these endeavors and use them to grow their businesses.

36. Plans Are In Place - Here's How to Execute Your One-Person Business

Joe Rando and Carly Ries — Thu, 24 Mar 2022 03:30:18 -0400

While there are a lot of things that are specific to your business during the execution phase, there are also a lot of things that businesses of all types share. Joe and Carly cover those in this episode, the 6th in the Solopreneur Success Cycle series.

35. One Woman's Empowering Journey From Wall Street to Solopreneurship With Charlotte Keesler

Joe Rando and Carly Ries — Mon, 21 Mar 2022 03:30:49 -0400

From investment banking and VC firms to a startup focused on reimagining the experience for next-generation women in the workforce, Charlotte Keesler has seen a lot. She shares her journey as a solopreneur in this episode.

34. The Ins and Outs of Actually Setting Up Your One-Person Business

Joe Rando and Carly Ries — Thu, 17 Mar 2022 03:30:24 -0400

From incorporating your business, to messaging, to marketing and managing fulfillment, we give an overview of the key things to consider when setting up your one-person business.

33. How to Successfully Become a Location-Independent Solopreneur With Debbie Arcangeles

Joe Rando and Carly Ries — Mon, 14 Mar 2022 04:30:59 -0400

One of the perks of being a solopreneur is that you can set your business up so that you can work from anywhere, but what do you need to think about in order to do that? Debbie Arcangeles breaks it down.

32. What To Think About When Planning Your One-Person Business

Joe Rando and Carly Ries — Thu, 10 Mar 2022 03:30:49 -0500

What goes into actually defining your business? That’s a loaded question! In this episode we give an overview of what you should begin thinking about when you start planning your one-person show. Take notes!

31. Expert Advice for Working Smarter, Not Harder, As A Solopreneur With Nia Lewis

Joe Rando and Carly Ries — Mon, 07 Mar 2022 03:30:29 -0500

There’s no doubt solopreneurs have a lot on their plates, but that doesn’t mean you have to subscribe to a daily hustle. Nia Lewis discusses how to streamline your efforts to create a thriving business without the burnout.

30. A Helpful Exercise to Help You Envision Your One-Person Business

Joe Rando and Carly Ries — Thu, 03 Mar 2022 03:30:43 -0500

Want to be a solopreneur but not exactly sure what you want to do? Already a solopreneur but stuck in a rut? Listen to this short brainstorming exercise that can help get your wheels turning.

29. How to Stand Out in the Crowded World of eCommerce With Chloe Thomas

Joe Rando and Carly Ries — Mon, 28 Feb 2022 03:30:00 -0500

There’s a lot of competition in the eCommerce world, so how you do break through the noise? Chloe Thomas dives into this and so much more in this episode. Be sure to tune in!

28. Get Started As a Solopreneur By Defining Your Goals

Joe Rando, Carly Ries — Thu, 24 Feb 2022 03:30:54 -0500

In this episode, we talk about defining your reason for going solo in business and then help you to define your goals. Going solo is fantastic - for some people. But it's not for everyone and if you aren't doing it for the right reasons, it can be painful.

27. Expert Advice For Holding Yourself Accountable On Your Solo Journey With Anne Bachrach

Joe Rando and Carly Ries — Mon, 21 Feb 2022 03:30:26 -0500

Personal accountability is the most powerful tool to help professionals improve their businesses and quality of life. Here's how to get better at it.

26. The Best Framework to Intelligently Design and Grow Your Business

Joe Rando and Carly Ries — Thu, 17 Feb 2022 03:30:25 -0500

The Solopreneur Success Cycle is a proven method to help solopreneurs start, run, and grow a business that allows them to be successful and achieve their own goals. Find out more about it in this episode.

25. Transforming Your Life Through Self-Employment With Steve Coombes

Joe Rando and Carly Ries — Mon, 14 Feb 2022 03:30:30 -0500

It’s one thing to learn from a solopreneur, it’s another to learn from a solopreneur who coaches other solopreneurs. This guy, Steve Coombes, knows what he’s talking about. Be sure to tune in.

24. Solopreneur Tips For Working Less And Making More

Joe Rando and Carly Ries — Thu, 10 Feb 2022 03:30:47 -0500

Amy Triandiflou took the leap into solopreneurship years ago and figured out how to make a living without sacrificing time with her family. She shares tips on how she approached it in this episode.

23. How to Get Your Invention From Idea To A Successful Reality With Alan Beckley

Joe Rando and Carly Ries — Mon, 07 Feb 2022 03:30:53 -0500

Coming up with an invention is one thing, but knowing next steps and how to bring it to life for your audience to enjoy is a whole other. In this episode, Alan Beckley shares his tips on finding success as an inventor.

22. Finding Success As A Solo Digital Nomad With Brooke Tomasetti

Joe Rando and Carly Ries — Thu, 03 Feb 2022 03:30:22 -0500

Many people talk about traveling full-time while working, but not everybody pulls it off like Brooke Tomasetti. Tune in as she gives her tips on finding a full and balanced life.

21. The Key Area of Focus To Make Your Marketing Efforts A Success

Joe Rando and Carly Ries — Mon, 31 Jan 2022 03:30:16 -0500

This is a must-listen for solopreneurs who want to understand the key to making marketing efforts successful. It may not be what you think.

20. Turning Your App Idea Into A Reality With Josh Jordan

Joe Rando and Carly Ries — Thu, 27 Jan 2022 03:30:36 -0500

Have an idea for an app but don’t have a clue how to turn it into a reality using software? Josh Jordan discusses the strategy for navigating the start-up process and a way to bring your idea to life.

19. Is Starting A One-Person Business Really The Right Move For You?

Joe Rando and Carly Ries — Mon, 24 Jan 2022 03:30:12 -0500

Just because you want to start a one-person business doesn’t mean you should. Are you up for the task? These questions can help you decide.

18. You Can Get All Your Business From Referrals? It's Possible With Sarah Montani

Joe Rando and Carly Ries — Thu, 20 Jan 2022 03:30:00 -0500

Imagine getting to a place where you no longer have to pay for marketing and instead just get business from constant referrals. Sarah Montani discusses the ups and downs that got her there.

17. How Virtual Assistants Can Help Take Your Business to New Heights With Jess Ostroff

Joe Rando and Carly Ries — Mon, 17 Jan 2022 03:30:00 -0500

If you’re a solopreneur struggling to get everything on your to-do list done, working with a virtual assistant may be your solution.

16. Taking A Side-Hustle From Zero To Multi-Millions As A Solopreneur With Kevin Fremon

Joe Rando and Carly Ries — Thu, 13 Jan 2022 03:30:00 -0500

From discussing how to position yourself in the market, to building trust, to tips for staying focused, and even sharing past mistakes, Kevin Fremon covers the ups and downs on his path to success as a solopreneur.

15. What Solopreneurs Need to Know About Intellectual Property With Dr. Keegan Caldwell

Joe Rando and Carly Ries — Mon, 10 Jan 2022 03:30:00 -0500

The legal side of one-person businesses can be confusing, especially as it relates to intellectual property, but it doesn’t have to be. Dr. Keegan Caldwell breaks it down for us.

14. Financial Planning Dos and Don'ts for Solopreneurs With Hunter Boyd

Joe Rando and Carly Ries — Thu, 06 Jan 2022 03:30:00 -0500

Financial planning for one-person businesses can be intimidating, but it doesn’t have to be if you put a plan in place and work with the right professional. Hunter Boyd explains more in this episode.

13. The Ultimate Marketing Engine for One-Person Businesses With John Jantsch

Joe Rando and Carly Ries — Mon, 03 Jan 2022 03:30:00 -0500

This is a must-listen for solopreneurs who want to understand the key to making marketing efforts successful. Spoiler: Your current customers have a lot to do with it!

12. Why Solopreneurs Should Strongly Consider Influencer Marketing With Gabi Mondejar

Joe Rando and Carly Ries — Thu, 16 Dec 2021 03:30:00 -0500

Influencer marketing is a great way for solopreneurs to grow their businesses. In this episode, Gabi Mondejar does a deep-dive into this ever-changing world and discusses how to get started. Don’t miss it!

11. 3 Deal-Breakers and Other Great Advice for Trying to Sell Your Business With Zane Tarence

Joe Rando and Carly Ries — Mon, 13 Dec 2021 03:30:00 -0500

Thinking about selling your business? Zane Tarence discusses how to position your company, what to avoid, absolute deal breakers, and overall great advice for getting in the right frame of mind. Don’t miss it!

10. Becoming a Solopreneur Later in Life With Dan Waldman

Joe Rando and Carly Ries — Thu, 09 Dec 2021 03:30:00 -0500

For anybody who doubts you can successfully become a solopreneur late in your career, Dan Waldman proves you wrong. You don’t want to miss this one!

09. Pricing Your Services and 9 Other Top Questions Answered

Joe Rando and Carly Ries — Mon, 06 Dec 2021 03:30:00 -0500

Joe and Carly dive into some specific questions about running a one-person business that you don’t want to miss!

08. Does Your Unique Value Proposition Always Have to Highlight Your Work With Carly Ries

Joe Rando and Carly Ries — Thu, 02 Dec 2021 03:30:00 -0500

Co-host and marketer, Carly Ries, discusses her ups and downs as a solopreneur as well as how her biggest differentiator has nothing to do with the work she delivers.

07. How Market Positioning Can Make or Break Your One-Person Business With Joe Rando

Joe Rando and Carly Ries — Mon, 29 Nov 2021 03:30:00 -0500

Market positioning isn’t always at the forefront of a solopreneur’s or freelancer’s mind, but it should be. Joe Rando explains why.

06. Do Solopreneurs Work in Pajamas and Other One-Person Business Takeaways With Laura Sorensen

Joe Rando and Carly Ries — Thu, 25 Nov 2021 03:30:00 -0500

Want to know what life looks like as a one-person business? Design Doctor, Laura Sorensen, shares a behind-the-scenes look of what she's experienced.

05. Top Tips for Creating a Stellar Website For Your One-Person Business With George B. Thomas

Joe Rando, Carly Ries — Mon, 22 Nov 2021 03:30:00 -0500

From which platform to use for your website, to how to approach content, to website security, and how much to spend, this episode with George B. Thomas covers it all.

04. Why Solopreneurs Must Master the Art of Saying "No" With Amy Triandiflou

Joe Rando and Carly Ries — Thu, 18 Nov 2021 03:30:00 -0500

Finding your niche and being picky with the business you choose to take on can be a challenge, but Amy Triandiflou explains the benefits that make it all worth it.

03. What Solopreneurs Need to Know About Sales to Be Successful With Greg Rutan

Joe Rando and Carly Ries — Mon, 15 Nov 2021 03:30:00 -0500

Sales expert, Greg Rutan, teaches you how to understand people and how to get them to come to the conclusion that your solution is the one that will solve their problems.

02. Create Amazing Ideas for Your One-Person Business With Will Burns

Joe Rando, Carly Ries — Thu, 11 Nov 2021 05:00:00 -0500

Idea generation expert Will Burns discusses how to develop new ideas for your one-person business and gives a peek into his daily life as a successful solopreneur.

01. How to Turn Your App Idea Into a Reality With Josh Jordan

Joe Rando, Carly Ries — Mon, 08 Nov 2021 05:00:00 -0500

00. The One-Person Business Podcast Trailer

Joe Rando, Carly Ries — Mon, 08 Nov 2021 05:00:00 -0500

Flying solo in business is both exhilarating and terrifying. If you’re thinking about starting a company of one, this is the podcast for you.