After that rapid success, Lev realized he could build something on his own terms. That spark led to Spines, a platform designed to give aspiring authors a real shot at publishing their work without the high costs or gatekeepers of traditional publishing.

We talk about his earliest days experimenting with digital marketing, the realities of scaling fast under pressure, and the difference between chasing growth and building with intention. Lev also opens up about the evolving role of a CMO, how to build trust in traditional industries, and why he believes human storytelling still matters, especially in an age of AI.

A must-listen for anyone navigating the chaos of building something real.

Let’s get into it.

Episode Topics:

00:00 – 00:40: Introduction
00:41 – 03:07: From Electrical Engineering to Digital Marketing
03:08 – 06:36: Starting in Affiliate and Building the First Business
06:37 – 08:00: Lev’s First Big Win and Building Under Pressure
08:01 – 08:42: Raising $12M in Crypto and the Turning Point
08:43 – 10:43: Walking Away From Success to Start Again
10:44 – 12:38: The Early Vision for Spines and Its Mission
12:39 – 15:50: Disrupting Traditional Publishing Through Tech
15:51 – 17:48: Building Brand Trust in a Crowded Market
17:49 – 19:55: The Role of a CMO in a Founder-Led Company
19:56 – 22:10: Why Storytelling Still Wins in a Data-Driven World
22:11 – 23:45: Why Founders Need to Let Go of Short-Term Pressure
23:46 – 25:20: When Speed Kills: Avoiding the Trap of Scaling Too Soon
25:21 – 27:14: Defining Long-Term Success as a Founder
27:15 – 28:35: What Positioning Really Means (and Why It’s Hard)
28:36 – 29:55: What Founders Miss About Making People Care
29:56 – 30:46: Advice for Early-Stage Marketers and Builders
30:47 – 31:25: Final Thoughts and Advice to His Younger Self

🔗 CONNECT WITH LEV
👥 LinkedIn:  https://www.linkedin.com/in/lev-david-digital-marketing-specialist/
💻 Website: https://spines.com/

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With no money and only six months to figure things out, he turned to SEO, built niche websites, and slowly generated enough income to survive. One of those websites eventually sold for $20,000, which became a turning point that gave him the confidence to scale further. He reinvested, kept building, and eventually launched Content Wish, an agency that started not from a big plan, but from client demand.

He opens up about the struggles of hiring and managing people, the power of spotting value where others don’t, and how automation helped him scale without burning out. Mahmoud also shares why your energy matters more than the perfect strategy, and how a little coaching could’ve saved him years of trial and error.

If you’re figuring out how to grow something real, whether you’re starting out or already in the game, Mahmoud’s story is one of those conversations that sticks with you.

Let’s get into it!

Episode Topics:

00:00 – 00:50: Introduction 
00:51 – 01:20: Origin story 
01:21 – 01:54: Turning to SEO and niche websites to survive 
01:55 – 02:08: Mahmoud’s first big win 
02:09 – 02:38: Reinvesting profits and scaling 
02:39 – 02:57: Launching ContentWish from unexpected demand 
02:58 – 03:09: Integrating AI into content services 
03:10 – 03:29: Biggest challenge 
03:30 – 03:49: Why ContentWish was never part of the plan 
03:50 – 04:10: Starting a content service without being a writer 
04:11 – 04:38: Scaling quality control with editors and consultants 
04:39 – 05:13: Recognizing opportunity by focusing on value 
05:14 – 05:48: Identify your opportunity 
05:49 – 06:39: The role of passion and energy in choosing your path 
06:40 – 07:12: Advice for aspiring CMOs 
07:13 – 07:47: How to approach automation 
07:48 – 08:24: Measure your results with clear KPIs 
08:25 – 08:53: Tools Mahmoud recommends for AI and workflow automation 
08:54 – 08:58: Closing and where to connect with Mahmoud

🔗 CONNECT WITH

👥  https://www.linkedin.com/in/mahmoud-fathy-elsaid/

💻 https://www.facebook.com/mahmoud.fathy.elsaid

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This week, we’re talking with Praveen Kumar, a digital marketing consultant whose journey started in the ‘90s with nothing but curiosity and self-taught HTML.

He shares how the internet has evolved, why marketers often overlook the power of credibility, and what it really means to grow in an industry that changes overnight. From flipping websites to building a consulting business, Praveen opens up about the lessons that only come with time and experience. He also talks about learning to price his work with confidence and how that shift changed everything.

This conversation is honest, grounded, and full of the kind of insights you only get from someone who’s seen the digital space from the very beginning.

Let’s dive into the episode.

Episode Topics:

00:00 - 01:05: Introduction
01:06 - 03:09: How Praveen started in digital marketing in the late 90s 
03:10 - 06:00: Building and selling websites in the early 2000s
06:01 - 08:55: How marketing trends evolved over the years
08:56 - 11:58: Underrated strategies for lead generation and personal branding
11:59 - 13:54: Why real-world experience beats theory
13:55 - 14:41: Pushing beyond comfort zones for growth 
14:42 - 16:35: Advice for budget-conscious clients: where to focus first 
16:36 - 18:35: Why focusing on one channel matters 
18:36 - 20:06: Learning through mistakes and building skills over time 
20:07 - 21:59: Setting personal goals and choosing the right clients 
22:00 - 23:51: Lessons from building a sustainable business 
23:52 - 24:53: Advice to his younger self: play the long-term game 
24:54 - 25:16: How to connect with Praveen

🔗 CONNECT WITH

👥 https://www.linkedin.com/in/spk100/

💻 https://www.wildcreekstudio.com/

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In this episode of The Aspiring CMO, senior growth hacker Katarina Dahlin shares how she went from university admin to automation expert.

A challenge on her affiliate blog led her to build a custom workflow using Make.com and ChatGPT, an experiment that completely reshaped how she approaches content, scale, and growth.

She breaks down how automation really works, the human role in AI-generated content, and why tools are only as powerful as the people behind them.

From SEO and automation to building a marketing career from a nontraditional path, this conversation is packed with insights for anyone trying to stay ahead in a fast-changing industry.

Let’s get into it!

Episode Topics:

00:00 – 02:19 — Intro

02:20 – 03:07 — What Katarina does as a senior growth hacker

03:08 – 04:15 — The first problem she solved using automation

04:16 – 05:39 — How she automated product descriptions with Make+ChatGPT

05:40 – 07:10 — Why product optimization is often ignored

07:11 – 08:55 — How AI saves time, but still needs creativity

08:56 – 10:29 — Will automation replace marketers?

10:30 – 11:25 — Why automation still needs a human eye for quality

11:26 – 13:35 — The one thing that makes AI content work: taste

13:36 – 15:19 — Make vs. Zapier

15:20 – 16:06 — A look inside her day-to-day workflow

16:07 – 17:17 — Collaborating with different teams and clients

17:18 – 18:39 — The key skills marketers need in the age of AI

18:40 – 19:42 — How her psychology background shaped her marketing approach

19:43 – 20:30 — Advice to her younger self

20:31 – 21:10 — Where to find Katarina and connect with her work

🔗 CONNECT WITH

👥 LinkedIn: https://www.linkedin.com/in/katarina-dahlin/

💻  Website: katarinadahlin.com

💻 Blog: https://www.slowflowergarden.fi/

🎤 SEO Vibes, Zakopane (Whitepress), May 2025 🎤 WTS Fest Berlin, June 2025

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Tom Jauncey, co-owner of Nautilus Marketing, didn’t follow the traditional path. He started freelancing at 16, turned a side hustle into a thriving agency, and learned firsthand that success isn’t just about strategy, it’s about people, culture, and well-being.

In this episode, Tom gets real about the highs and lows of running a business. He opens up about the mental toll of leadership, why therapy became a game-changer, and how he’s built a company that actually supports its employees.

From hiring the right team to navigating the fast-changing world of marketing, he breaks down what worked, what hasn’t, and what he wishes he knew earlier.

If you’re an entrepreneur, marketer, or just trying to grow without burning out, this one’s for you.

Episode Topics:

00:00 - 01:41 Introduction

01:42 - 03:15: How Tom got started in business at 16

03:15 - 07:50: Challenges of starting a business from scratch

07:50 - 12:40: Turning passion into a profitable business

12:40 - 17:25: Creating a company culture that feels like family

17:25 - 21:55: Why mental health matters in entrepreneurship

21:55 - 26:30: Bouncing back from setbacks and failures

26:30 - 30:45: The hardest and most rewarding parts of running an agency

30:45 - 34:10: The different ways to build a career without a degree

34:10 Advice for aspiring entrepreneurs

🔗 CONNECT WITH Tom

👥 tom@nautilusmarketing.co.uk

💻 https://nautilusmarketing.co.uk/
🎧 https://nautinerds.com/

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In this episode, Alejandro Meyerhans, the mind behind Get Me Links, reveals the truth about link building: the challenges, ethical dilemmas, and what actually works in SEO today.

He shares his journey from client to leader, breaking down the real strategies that drive results while avoiding risky shortcuts.

Beyond SEO, Alejandro dives into leadership, sales, and the power of clear communication in the digital marketing space. 

He also shares why staying humble, building strong relationships, and constantly learning are essential for success.

If you’re in SEO, affiliate marketing, or online business, this episode is packed with insider knowledge and actionable insights you don’t want to miss.

Let’s get into it!

🔗 CONNECT WITH ALEX MEYERHANS

👥 https://www.linkedin.com/in/alexmeyerhans/

💻  https://getmelinks.com/

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In this episode, Kathryn Strachan, a fractional CMO, talks about her path from copywriter to marketing professional.

She explains her methods for building a marketing plan that works well for startup founders.

If you are looking to gather funds and help your startup grow this year, listen as she discusses overcoming self-doubt, setting up a clear marketing plan, and understanding your audience.

Kathryn also shares tips on keeping your marketing steady, taking feedback seriously, and supporting new talent while handling several clients, all while maintaining a healthy work- life balance.

This episode has simple, smart tips for marketers, business owners, or anyone looking to grow!

SO, let’s get into the episode now!

Episode Topics:

00:00 - 03:10: How Kathryn became a Fractional CMO 
03:10 - 05:35: Managing overload in new roles 
05:35 - 07:05: Planning your marketing approach 
07:05 - 09:02: Why steady marketing works 
09:02 - 10:41: Common marketing errors 
10:41 - 13:38: Knowing your audience 
13:38 - 15:05: Marketing for SaaS explained 
15:05 - 17:43: How feedback helps improve 
17:43 - 19:19: Building a strong network 
19:19 - 22:45: Why investing in junior talent pays off 
22:45 - 25:08: Managing multiple clients 
25:08 - 26:30: Advice for Future CMOs

🔗 CONNECT WITH KATHRYN STRACHAN:

👥 LinkedIn: https://www.linkedin.com/in/kathryn-strachan/
🎧 Her Podcast Show: https://open.spotify.com/show/68ivLxoRC75Ju4c8SzpHTh?si=369402f1efb74e52

Check out Kathryn’s new book: https://amzn.eu/d/4wgVjTY

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He explains how solid management helps your business grow and why reaching out directly with a few well-placed referrals can open new doors. 

Jabez also talks about testing your product before launch to avoid mistakes and save time and money. 

He highlights the value of meeting people and attending conferences to create real connections. 

If you're looking for clear, no-nonsense advice on making your startup stand out, this episode offers simple ideas and honest insights you can use right away.

So, let’s get into the episode.

Episode Topics:

00:00 - 02:49: Why good management matters

02:49 - 05:53: Building a brand without a personal face

05:53 - 08:53: Using cold outreach and referrals

08:53 - 11:58: Testing your product first

11:58 - 14:54: Networking vs. Personal Branding

14:54 - 17:48: How to grow Your Business

17:48 - 21:06:  How conferences help your business

21:06 - 26:18: Advice for aspiring Entrepreneurs

🔗 CONNECT WITH JABEZ

👥 https://theblueprints.co/

💻 https://linkbuildingmastery.com/
🎧 https://www.linkedin.com/in/jabezreuben/

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I had a great conversation with Raj Vasani, a super successful performance marketer who’s not only generated over $20 million in revenue for his clients but also spent over $600,000 on Facebook ads in one month.

Raj recounted his journey from content writing and SEO beginnings to using his own money to learn advertising firsthand.

We discussed why making decisions based on data and closely monitoring customer acquisition costs is important for success, and why creativity isn’t only for designers.

He emphasized that taking responsibility for your ad budget is essential, and that notable improvements occur when performance marketers work together with creative professionals.

If you’re just starting out or preparing for your seed round, this episode offers practical insights that can help you make your ad campaigns more effective.

So, grab your coffee and consider a fresh approach to your advertising strategy!

📌 TIMESTAMPS

00:00 - 01:06: Introduction
01:06 - 06:20: From content writing to multi-million ad budgets
06:20 - 10:20: Small budgets builds a customer journey
10:20 - 15:32: Customer journey and results
15:32 - 18:33: Facebook ads and creative tests
18:33 - 20:40: Don't duplicate ads
20:40 - 24:16: How ad costs are rising
24:16 - 29:30: Creative teamwork in performance marketing
29:30 - 32:10: New brands: When and how to advertise
32:10 - 34:36: Final thoughts

🔗 CONNECT WITH RAJ VASANI:

👥 LinkedIn: https://www.linkedin.com/in/rajvasani0/
💻 Website: https://rajvasani.com/

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Which one do you choose? In this episode, I talk with Behdad Jamshidi, a true expert in the world of marketing strategy and business development.

Behdad shared some incredible insights on how businesses can grow by finding the right marketing partners—a process he calls "marketing matchmaking."

It's about connecting companies with agencies that fit their unique needs, not just the first ones that come along.

Behdad emphasized that not every agency is cut out for every business, and understanding the strengths and weaknesses of potential partners is crucial.

For anyone trying to navigate the complex world of agency relationships, this episode is full of practical tips and lessons learned.

✨ Episode Topics:

00:00: Shifting Business Mindsets for Growth
02:51: The Role of Marketing Matchmaking
06:00: Understanding the CMO's Role
09:08: Building a Solid Marketing Foundation
11:52: Vetting Marketing Partners
15:04: Navigating Agency Relationships
17:55: The Complexity of Marketing Services
20:11: The Importance of Specialization in Digital Marketing
22:25: Long-Term Marketing Strategies and Budgeting
24:45: Building a Comprehensive Marketing Strategy
26:37: Success Stories: E-commerce Growth Through Strategy
28:00: Unique Approaches for Service-Based Businesses
31:52: Understanding the CMO Role
36:57: Advice for Aspiring CMOs

🔗 CONNECT WITH BEHDAD JAMSHIDI:

👥 LinkedIn: https://www.linkedin.com/in/behdadjamshidi/
💻 Website: https://cjammarketing.com/
🎧 Instagram: https://www.instagram.com/cjammarketing/

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Today, I had an amazing chat with Bibi, a creative force in the SEO industry. She shared her journey from social media marketing to link building and offered some incredible insights.

Bibi’s unique approach to link building has set her apart. You can learn why linkable assets matter and discover how she uses AI to boost her marketing strategies.

We also explored the lessons learned from past experiences in PR and marketing failures, emphasizing the importance of focusing on the value proposition in outreach campaigns.

If you’re looking for inspiration and practical tips on SEO, creativity, and personal growth, this episode is for you. So, let’s tune in now.

✨ Episode Topics:

00:00: The Creative Journey of Link Building
05:03: Innovative Outreach Strategies 
09:49: Crafting Compelling Emails 
14:56: The Role of AI in Link Building 
20:11: Building a Creative Team Culture 
25:09: Lessons from the Past

🔗 CONNECT WITH BIBI:

👥 LinkedIn: https://www.linkedin.com/in/bibiraven/

💻 Website: https://bibibuzz.com/

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James is a serial entrepreneur and one of the most sought-after fractional CMOs out there. If you’re curious about what it takes to thrive in both marketing and the larger business world, you’re in for a treat.

James has earned his stripes as the top-paid digital landlord, and today, he’s going to walk us through how he built a successful SEO company that finds leads without taking on extra risk. 

His methods are straightforward and effective—things you can start putting into practice right after this episode.

And that’s just the beginning. James will also drop his top piece of advice for winning in both marketing and business. This is the kind of advice that can truly change the way you think about your career.

So, whether you’re aiming for that CMO role or dreaming of something even bigger, stick around. 

This episode is packed with ideas that could be just what you need to fuel your next big move. Let’s dive in!

✨ Episode Topics:

00:00 - 03:22: Lead Generation and Transitioning to Rank and Rent
03:22 - 08:39: The Importance of Networking and Finding Mentors
08:39 - 14:36: Hiring and Structuring Marketing Teams
14:36 - 19:12: Managing Financial Risks in Marketing
19:12 - 29:39: Taking Calculated Risks in Marketing
29:39 - 32:25: Tracking and Analyzing Data for Informed Decisions
32:25 - 36:44: Advice for Younger Self: Go Faster and Go Harder

🔗 CONNECT WITH JAMES DOOLEY:
👥 LinkedIn: https://www.linkedin.com/in/jameszdooley/
💻 Website: https://jamesdooley.com/
🎧 YouTube: https://www.youtube.com/@JamesDooley

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We will explore why it’s important to think beyond just the numbers and how add a bit of psychology into our marketing campaigns that can make a big difference. 

Sarah will also break down the pros and cons of working in a big corporate role, running your own agency, or being part of a smaller team—something I know many of you are curious about. And for those of you looking to broaden your reach, she’s got some great tips on international SEO.

So, if you’re ready to take your marketing skills to the next level and get some real-world advice from someone who’s been there, stay tuned. This episode is going to be packed with ideas you can start using right away!

✨ Episode Topics:

00:00: The Role of Consumer Psychology in Marketing
07:29: Understanding Identities and Group Affiliations in Marketing
13:50: Psychographics: A More Effective Targeting Approach
19:31: Measuring Conversions and Tracking Results in Marketing
23:41: Finding Your Own Path in Marketing

🔗 CONNECT WITH SARAH:

👥 LinkedIn: https://www.linkedin.com/in/sarah-pokorna/
💻 Website: https://www.sarahpresch.com/

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If you feel like your team could be doing more, but something’s just not clicking, this episode is definitely for you.

Kieran’s got some eye-opening thoughts on why so many marketing companies struggle to focus on a niche, and how that’s holding them back.

He’ll also walk us through three stages of operation that, honestly, most of us haven’t figured out yet.

And if you’re relying on tools like ClickUp, or Airtable to boost your team’s efficiency, Kieran’s take might surprise you—he says they might just be giving us the illusion of getting things done.

So if you’re looking to streamline your operations and really understand what’s holding your marketing team back, stick around.

This episode could be just what you need to hear.

✨ Episode Topics:

00:00: Introduction and Background

03:07: The Challenges of Chaos in Business

08:52: The Role of Tools in Operational Management

10:50: Effective Task Management and Communication

17:51: Productizing Services for Efficiency and Scalability

24:57: Incremental Approach to Targeting Specific Industries

28:13: Identifying and Addressing Incompetence in the Workplace

36:04: Advice for Younger Self and Conclusion

🔗 CONNECT WITH KIERAN BROWNING:

👥 LinkedIn: https://www.linkedin.com/in/kieranbrowning/

💻 Instagram: https://www.instagram.com/kieranbrowning1/

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In today episode, I sit down and talk with Steven Khanna from White Press. We dove deep into Stephen's experiences, uncovering valuable insights about the importance of authenticity in sales.

We also explored the concept of transferable skills and how Stephen leveraged his experience in the restaurant industry to excel in the link-building industry.

If you're looking for inspiration and practical tips for navigating the world of sales and personal branding, this episode is for you!

We talk about:

• The important of clear communication.
• Personal Brand is your sales superpower.
• Sales strategies and managing expectations.

And MORE things inside our talk.

One of my favorite takeaways from this episode is Stephen's advice for aspiring sales managers: be likable, know your numbers, be proactive, and never stop testing. It's a simple yet powerful formula for success.

So now let’s grab a cup of tea and listen to our story.

Timeline:

00:00: Introduction and Background

03:10: Building Genuine Relationships and Being Yourself

06:58: The Importance of Clear Communication

10:29: Sales Strategies and Managing Expectations

14:36: Continuous Testing and Learning from Mistakes

19:29: Taking Risks and Pursuing Passions

23:25: Handling Adversity and Standing Out

26:05: Advice for Younger Self

🔗 CONNECT WITH STEVEN KHANNA:

👥 Facebook: https://www.facebook.com/steven.khanna22

💻 Linkedin: https://www.linkedin.com/in/steven-khanna-b40a7759/

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He emphasizes the importance of building a personal brand and staying resilient as an entrepreneur.

Chris shared how Legiit uses a killer checklist for freelancers and a focus on building a strong community to attract the best people. He gave us some insights on how to navigate this, including the importance of providing genuine value and playing the long game. ️

Plus, we talked about some overused marketing terms that are basically meaningless these days (looking at you, "adding value").

So, there you have it! This episode was jam-packed with actionable advice for anyone building a business, especially if you're rocking the freelance life.

Let’s hit the play, take what you learn and put it into action!

✨ Episode Topics:

00:00: Introduction

00:47: Building a Strong Community of Freelancers and Connecting Them with Business Owners

01:15: The Importance of Personal Branding and Resilience as an Entrepreneur

09:09: Attracting Quality Freelancers and Businesses to a Platform

21:39: Building a Community and Personal Brand in Marketing

23:04: The Importance of a Long-Term Approach

24:23: Providing Genuine Value to Customers

28:00: Challenges in Attracting Business Owners

29:44: Marketing an Intangible Product

30:37: The Impact of Conference Speaking and Personal Branding

37:39: Dislike for Certain Marketing Terms

39:19: Treating People as Individuals in Marketing

🔗 CONNECT WITH CHRIS M WALKER:

👥 Facebook: https://www.facebook.com/cmwlegiit

💻 Website: https://legiit.com/
🎧 Youtube: https://www.youtube.com/@ChrisMWalker

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Plus, uncover Umar's top hiring tips and the advice he'd give his younger marketing self (spoiler alert: invest in expertise and funnels!).

So, tune in this episode for actionable advice to help your digital marketing agency thrive!

Special offer for The Aspiring CMOs:

use "ASPIRINGCMO" coupon at the checkout before purchasing any of our link building packages and they'll get a 10% lifetime discount!!!

Website: https://growthwinner.com/

How awesome is this? Grab them now and lets go!

✨ Episode Topics:

00:00: Introduction 
03:05: The Role of AI in Link Building 
08:13: Challenges and Opportunities with AI 
25:24: The Importance of Quality Content 
29:09: Investing in Expertise and Learning About Funnels

🔗 CONNECT WITH UMAR FAIZAN

👥 Linkedin: https://www.linkedin.com/in/umarfaizan/

💻 Youtube: https://www.youtube.com/@Umar_Faizan_SEO/featured

ASK Anything on The Aspiring CMO show and get your questions answered right on the show!

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Subscribe to The Aspiring CMO

Facebook: https://www.facebook.com/theaspiringcmo

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We dive deep into the power of niche selection and passion. Discover how focusing on what you love can lead to better content, higher conversions, and explosive growth. Niels also shares insider secrets like negotiating commissions, hiring top copywriters, and creating digital products to boost your income. Plus, you can also learn how attending mastermind events like the SEO Pirate Retreat Mastermind can unlock powerful connections and collaborations.

Don't miss this episode for actionable tips and insights to take your affiliate marketing business to the next level!

✨ Episode Topics:

01:13: Passion and Outsmarting the Competition 
02:59: Choosing the Right Niche 
04:26: Scalability in the Retail Niche 
09:43: The Importance of Skilled Copywriters 
11:11: Negotiating Commissions for Increased Revenue 
12:40: Creating Digital Products for Additional Income

🔗 CONNECT WITH NIELS ZEE:

👥 Linkedin: https://www.linkedin.com/in/niels-zee/

💻 Website: https://nielszee.com/

ASK Anything on The Aspiring CMO show and get your questions asnwered right on the show!

https://forms.gle/jswoQq8dy8u2oisT6

Subscribe to The Aspiring CMO:

Facebook: https://www.facebook.com/theaspiringcmo

Instagram: https://www.instagram.com/theaspiringcmo/

YouTube: https://www.youtube.com/@theaspiringcmo/featured

Chris also discusses the difference between Haro and digital PR, the process of crafting a pitch for journalists, and the role of AI in the pitch process. He emphasizes the importance of good content and good links for SEO success.

More than that, you can explore how the latest Google core update emphasizes the importance of high-quality content backed by valuable links, further discouraging the use of AI-generated content and low-quality backlinks.

This episode is a must-listen for anyone who wants to understand the power of link building and leverage platforms like Haro to boost their online presence.

So stay tuned and listen to our story now.

✨ Episode Topics:

03:05: Importance of Link Building and Haro

07:31: Crafting the Perfect Pitch for Journalists

11:09: Should you rush your pitch?

12:53: Steal Chris Pitch Process using AI

15:09: What’s best? GPT vs Gemini

16:46: Whats a perfect pitch for journalists?

21:16: Reactive vs Proactive Linkbuilding

24:21: What’s the ROI on HARO link building strategy?

26:32: The Google Core Update and the Importance of Good Content and Links

28:59: Overcoming hardship of an entrepreneur

🔗 CONNECT WITH CHRIS PANTELI:

👥 Linkedin: https://www.linkedin.com/in/chris-panteli/?originalSubdomain=uk

💻 Website: https://marketmoverspod.com/
🎧 Facebook: https://www.facebook.com/chrispanteli

ASK Anything on The Aspiring CMO show and get your questions asnwered right on the show!

https://forms.gle/jswoQq8dy8u2oisT6

Subscribe to The Aspiring CMO:

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This episode is all about the art of SALES and the basics of SALES Psychology! I found this piece a critical part of any career and entrepreneurship journey because no matter what you do, YOU. NEED. TO. SELL.

Glen was a Director of Sales before he launched his online business, and he was kind to join the show and put his YEARS OF experience into just 30 minutes.

This episode is recommended for everyone. So, stop scrolling and hit the play button ⏯️

✨ Episode Topics:

01:14 - 05:30: Starting in sales and overcoming fear

05:31 - 07:50: Sales and Marketing: Differences and Similarities

07:51 - 09:44: The Role of Numbers and ROI in Sales

09:45 - 18:30: Sales Techniques: Having Conversations and Listening

18:30 - 24:00: Traits of Great Salesperson

24:00 - 26:55: Advice for Aspiring CMOs

ASK Anything on The Aspiring CMO show and get your questions answered right on the show!

https://forms.gle/jswoQq8dy8u2oisT6

Connect with Glen Ingram

Linkedin: https://www.linkedin.com/in/gleningramseoexpert/

Website: https://www.websearchpros.com/

Subscribe to The Aspiring CMO

Facebook: https://www.facebook.com/theaspiringcmo

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YouTube: https://www.youtube.com/@theaspiringcmo/featured

Can you ipsum dolor sit amet, consectetur WIN in life semper venenatis, with lorem ipsum?

Wasn’t this just a dizzy sentence to read? Not for Google! Search engine optimization is math, no matter how you view the world or digitial marketing.

In this episode, Kyle Roof, Founder of Page Optimizer Pro and IMG Courses joined The Aspiring CMO show to share his approach to scientific SEO testing (like ranking sites with Lorem Ipsum)!

You’ll learn about running agencies, building different businesses, and embracing a better mindset for life!

I mean, what’s the point of doing all that hard work if you can’t enjoy life a little? ;)

✨ Episode Topics ✨

00:00 Introduction and Background
01:00 The Unwilling Client and Dealing with Stakeholders
05:10 SEO is just Foot Traffic
06:49 why is Kyle successful? 👁️👄👁️
09:05 Advice for Aspiring CMOs: Be Present and Active in Relevant Groups
14:35 how to Run SEO Tests and Experiments
23:32 Balancing Work and Enjoying Life
29:15 Applying On-Page Best Practices to AI
31:34 Building Businesses from Scratch

You can watch full episode on Youtube now: https://www.youtube.com/watch?v=viDdU975bTg

ASK Anything on the Aspiring CMO and get your questions asnwered right on the show!
https://forms.gle/jswoQq8dy8u2oisT6

Connect with Kyle Roof:
Website: https://kyleroof.com/
LinkedIn: https://www.linkedin.com/in/kyle-roof-seo/

Subscribe to The Aspiring CMO:
Facebook: https://www.facebook.com/theaspiringcmo
Instagram: https://www.instagram.com/theaspiringcmo/
Youtube: https://www.youtube.com/@theaspiringcmo/featured

#searchengineoptimization #theaspiringcmo #seotips

Youtube channels are one of the highest converting assets for businesses yet many of them haven’t gotten over the hurdle of creative video production.

That’s why i invited Milan Smets, the Co-Founder of Playstack that helps companies built their online brands through VIDEOOO!

Milan started out of the video editor and today he’s hiring, training, and managing multiple video editors to create high converting YouTube videos.

In this episode, you will learn how to find great talents for your video production, and how to get started with content, marketing as a brand or other individual 😉

🔗 CONNECT WITH MILAN:

Linkedin: https://www.linkedin.com/in/milan-smets/

Website: https://www.playstack.co/
Youtube: https://www.youtube.com/@PlaystackAccelerator/videos

ASK Anything on The Aspiring CMO show and get your questions asnwered right on the show!

https://forms.gle/jswoQq8dy8u2oisT6

Subscribe to The Aspiring CMO:

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If you are thinking of switching careers, get started in an online side hustle, this episode is for you! Lets get into the episode!

Start your affiliate marketing career with this gift from Moon https://affiliatephoenix.com/freebie/

🔗 CONNECT WITH Moon

👥 https://www.facebook.com/groups/affiliatephoenix/

💻 https://affiliatephoenix.com/

ASK Anything on The Aspiring CMO show and get your questions answered right on the show!

https://forms.gle/jswoQq8dy8u2oisT6

Subscribe to The Aspiring CMO

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So in today’s episode we’ll dive in Fery’s Digital PR process and his main advice for entreprenerus, and aspiring CMOs!

So lets get into the episode!

🔗 CONNECT WITH FERY KASZONI 

Linkedin: https://uk.linkedin.com/in/ferenczkaszoni 
Youtube: https://www.youtube.com/@FeryKaszoni

Website: https://search-intelligence.co.uk/

ASK Anything on The Aspiring CMO show and get your questions asnwered right on the show!

https://forms.gle/jswoQq8dy8u2oisT6

Subscribe to The Aspiring CMO:

Facebook: https://www.facebook.com/theaspiringcmo

Instagram: https://www.instagram.com/theaspiringcmo/

YouTube: https://www.youtube.com/@theaspiringcmo/featured

In this episode, Julian Goldie joined the show!! Julian grew his YouTube channel to 60K+ subscribers while breaking every conventional rule that YouTubers tell us to do! 😲

Julian will walk us through his method of staying focused and finding the one thing that brings in direct ROI!

Check out Julian’s YouTube channels

https://www.youtube.com/@JulianGoldieSEO https://www.youtube.com/@JulianGoldieAgency

✨ Episode Topics:

Stop drinking and start working

3 Skills that bring you Success (even if you work full-time in a dead-end job)

From your first $400 to 7-figures!

How to set up your first funnel?

Views vs revenue 🤑

Finding your “one thing”

Is Public Speaking For Everyone?

🔗 CONNECT WITH Julian

💻 https://juliangoldie.com/

ASK Anything on The Aspiring CMO show and get your questions answered right on the show!

https://forms.gle/jswoQq8dy8u2oisT6

Subscribe to The Aspiring CMO

Facebook: https://www.facebook.com/theaspiringcmo

Instagram: https://www.instagram.com/theaspiringcmo/

YouTube: https://www.youtube.com/@theaspiringcmo/featured

Grab your tickets: https://seomasterysummit.com/

In today’s episode, I’m going to sit down and talk to Taylor Kimball, the Director of Marketing at GetMeLinks SEO Agency. Taylor switched his career from a private chef to become a digital marketer three years ago, and today, he is managing multiple marketing teams and building two different websites in languages that he does not speak!

So, I’m going to pick his brain how he manages to do so many projects at once and how he’s taken charge as a marketing director in a short period of time.

His journey is truly inspiring so if you want to get into marketing this episode is 100% for you.

Now lets get into the episode!

✨ Episode Topics:

SEO in foreign languages

Taylor’s marketing journey in the past three years

Marketing is All about People

How to get started in marketing to achieve remarkable results

Why is Chiang Mai the best place to grow

Team Communication is critical to get it right

“My downtime is doing marketing, so what’s the problem?”

Why Digital Marketing is a great career path

🔗 CONNECT WITH Taylor

💻 https://www.linkedin.com/in/taylor-kimball/

ASK Anything on The Aspiring CMO show and get your questions asnwered right on the show!

https://forms.gle/jswoQq8dy8u2oisT6

Subscribe to The Aspiring CMO

Facebook: https://www.facebook.com/theaspiringcmo

Instagram: https://www.instagram.com/theaspiringcmo/

YouTube: https://www.youtube.com/@theaspiringcmo/featured

In today’s episode, you will get to learn how to get started and SUCCEED in PPC! I invited Tim Sutton, Founder of Launcpresso, which is a PPC agency that helps Shopify stores scale! 😃 Tim is also living the ideal digital nomad life while running multiple client campaigns and his coffee brand!

Learn PPC and Google Analytics for FREE: https://youtube.com/@launchpresso?si=9XvQNN9tTpv3kuuc

✨ Episode Topics:

1. Tim’s career today
2. $50 App Sumo Course turned into 6+ figure agency
3. How to get started in Paid Ads?
4. Your minimum budget for Paid Ads
5. What are the top 3 skills someone must need to succeed in PPC?
6. Digital Nomad Life and Passion Project

🔗 CONNECT WITH TIM SUTTON:
Facebook: https://www.facebook.com/tim.sutton1
Youtube: https://www.youtube.com/@launchpresso

ASK Anything on The Aspiring CMO show and get your questions answered right on the show!

https://forms.gle/jswoQq8dy8u2oisT6

🔗 Subscribe to The Aspiring CMO:

Facebook: https://www.facebook.com/theaspiringcmo

Instagram: https://www.instagram.com/theaspiringcmo/

YouTube: https://www.youtube.com/@theaspiringcmo/featured

In this episode I got to talk to Chris Tzitzis, the Co-Founder of SirLinksALot a 7-figure link building agency. Chris and his business partner, Nick have been active on Facebook and YouTube to share SEO advice for site owners and built a community of 5000 members!

Chris turned his life around with SEO, so in this episode we will 100% focus on career change, mindset, and entrepreneurshi to go from $0 to $1M per year!

✨ Episode Topics ✨

How to get out of teaching English to SEO?

Competitors are not your enemy

Backlinks are KING

Untapped Potential in a 7-figure agency

Do things “Okay” but do great customer service

Podcast and Branding

Get on Video

Agency Structure

Branding for SEOs EEAT

It’s never too late. Learn a skill!

📔 Resources mentioned

Hire your first assistant at https://aristosourcing.com/

🔗 CONNECT WITH Chris

👥 https://www.youtube.com/@SirLinksalotSEO

💻 https://sirlinksalot.co/

SEO Round Table Community

ASK Anything on The Aspiring CMO show and get your questions asnwered right on the show!

https://forms.gle/jswoQq8dy8u2oisT6

🔗 Subscribe to The Aspiring CMO

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YouTube: https://www.youtube.com/@theaspiringcmo/featured

https://seomasterysummit.com/

When Kevin Meng decided that college wasn’t for him, he threw caution to the wind and set out on an adventure in Europe to teach English... After a few years of teaching he found his way to get into online work and entrepreneurship as a writer.

This year Kevin has traveled to multiple countries as a conference speaker to to teach others how to write better sales copy and webcopy!

Do you want to be a successful copywriter? Take the Webcopy Masterclass today: https://webcopymasterclass.com/

✨ Episode Topics:

• Why do people suck at writing?
• Kevin’s high-converting results
• How did Kevin go from teaching English to 6-figure writer?
• ChatGPT and copywriting: Is this a real battle?
• You are not your audience
• Practical tips to write better copy
• How to start traveling and earning money without a strict 9-5

ASK Anything on The Aspiring CMO show and get your questions asnwered right on the show!

https://forms.gle/jswoQq8dy8u2oisT6

🔗 CONNECT WITH KEVIN MENG:

Facebook: https://www.facebook.com/KevinMengSEOCopy

🔗 Subscribe to The Aspiring CMO:

Facebook: https://www.facebook.com/theaspiringcmo

Instagram: https://www.instagram.com/theaspiringcmo/

YouTube: https://www.youtube.com/@theaspiringcmo/featured

In this episode, I will dive into how she managed to scale her agency from a two-member start-up to a 45-member content agency and still have the time to co-found a new company that helps big firms like Copy.ai and Workweek.

So keep listening because Gordana will tell you how to go from a simple editing job to growing a full company in just a year without any leadership experience.

Let's not wait any further, and let's get into the episode.

🔗 CONNECT WITH GORDANA

👥 LinkedIn: https://www.linkedin.com/in/gordanasretenovic923/

💻 Facebook: https://www.facebook.com/gordana.sretenovic
🎧 Website: https://workello.com/

ASK Anything on the Aspiring CMO and get your questions asnwered right on the show!

https://forms.gle/jswoQq8dy8u2oisT6

Get your lightweight NextStand here!! https://bit.ly/3Hk2tQA

Join the SEO Mastery Summit and meet 400+ online entrepreneurs and SEO experts

https://seomasterysummit.com/

Tune in and find out more about:

• A government job taught me … efficiency.
• Handling multiple projects and traveling at the same time?!
• How did Ani start her marketing journey?
• Efficiency and Time Management to achieve more
• No.1 Tip to become efficient!
• How do you balance your side project and your main job?
• Hiring and management for those who… haven’t hired or managed YET!
• How to manage Anxiety around remote work

🔗 Order Next Stand! The Best Laptop Stand:

💻 Website:https://ordernexstand.com/
👥 Instagram: https://www.instagram.com/nexstand.io/

Get tickets to the SEO Mastery Summit in April 7-11, 2024

https://seomasterysummit.com/

✨ Episode Topics:

• How did Koray Plan his Course Launch?
• What is Source Context?
• The secret behind a loyal and engaged community
• What is the machine learning thinking?
• Ani’s kitchen language in topical authority
• Reddit and EEAT Discussed
• Credibility of a website
• OWN your experts 👀
• How to step up your game as an affiliate?
• Life as a successful SEO Entrepreneur
• No. 1 Advice for Aspiring CMOs

In today’s epsiode, I am going to sit down and talk to Koray Tugberk! If you have not heard of his name before, well, let’s just say that we have got a pretty big deal with us today.

Koray has worked immensely on the concept of Topical Authority using data science, machine learning, and entity-based contextual search and more.

He worked with over 200 clients and traveled to multiple countries as a conference speaker, including the SEO Mastery Summit.

I’m not gonna stop here, Koray also built the perfect community that any creator and business wants.

Koray’s community welcomes over 10,000 members on facebook, more than 1000 students in this course.

So, in this epsiode we will dive in how he got to his level of success, his life as an SEO and entrepreneur and most importantly his lessons for aspiring cmos and online entrepreneurs.

So lets go!

🔗 CONNECT WITH Koray

👥 LinkedIn: https://www.linkedin.com/in/koray-tugberk-gubur/

💻 Website: https://www.holisticseo.digital/ 👥 Instagram: https://www.instagram.com/koraytugberkgubur/

Subscribe to The Aspiring CMO

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YouTube https://www.youtube.com/@theaspiringcmo/featured

She built a large following on Instagram with over 16k followers and 80,000 organic traffic per month on her website. She’s going to share her journey on how she’s become a travel blogger and how to break free from traditional life and find the lifestyle that makes you happy and successful.

Get Bel’s Gift to aspiring bloggers and travelers: https://bit.ly/3QHU5Az

✨ Episode Topics:

• How did Bel start her travel blog?
• Bel’s Press Tour Experience and how to stay in New Zealand for 6 months?
• How does Bel work 2 hours a week and earn the same as a full-time job?
• BTS of a successful Travel Blogger
• How many people does Bel have on her travel blog team?
• Why is SEO the best way to grow a travel blog?
• YouTube for traffic growth
• Follow your gut. The universe will find a way

🔗 CONNECT WITH Bel

💻 https://belaroundtheworld.com/

👥  https://www.instagram.com/belaroundtheworld_/

sub: https://youtube.com/c/belaroundtheworld

Subscribe to The Aspiring CMO

Instagram https://www.instagram.com/theaspiringcmo/

YouTube https://www.youtube.com/@theaspiringcmo/featured

Matt has been a marketer for over 10 years, so I am going to pick his brain on how he became a chief marketing officer and how to differentiate between B2C and B2B marketing. Believe me, there are a lot of explanations out there, but it is best to ask someone who’s been there and done it.

✨ Episode Topics:

01:13 From Film to Marketing

05:34 What did Matt do as Chief Marketing Officer?

09:30: B2B and B2C Marketing

15:11: Leadership in Marketing

18:30 Marketing usually FAILS. Why?

21:20 Marketing is a muscle!?

34:17 Projection Explained

40:00 BEST Advice for Aspiring CMOs

📚 Pages Mentioned:

Kill Soma: https://www.youtube.com/@KillSomaSaigon

🔗 CONNECT WITH MATT Tran https://www.linkedin.com/in/1matthewtran/

Subscribe to The Aspiring CMO

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Instagram https://www.instagram.com/theaspiringcmo/

YouTube https://www.youtube.com/@theaspiringcmo/featured

Stephanie is also the founder of the largest female SEO group, called Sisters in SEO, which welcomes over 12 thousand female digital marketers.

Today, we will dive into how she keeps multiple businesses running while also balancing her life as a mother.

✨ Episode Topics:

00:00 - Introduction

00:41 - Stephanie’s companies and groups

05:35 - How to test different channels?

09:21 - How to optimize social media channels?

14:10 - Ton of content isn’t going to win

19:50 - Humanize Algorithms

25:35 - SEO Community is FUN

28:30 - Balancing Parenthood and Business

32:36 - Stephanie’s crazy story

🔗 CONNECT WITH Stephanie

👥 Sisters in SEO Group https://www.facebook.com/groups/sistersinseo

💻 https://growwithmeerkat.com/

Subscribe to The Aspiring CMO

Facebook https://www.facebook.com/theaspiringcmo

Instagram https://www.instagram.com/theaspiringcmo/

YouTube https://www.youtube.com/@theaspiringcmo/featured

Rish will also share the main difference between digital marketing vs growth hacking vs growth marketing… I know those terms can sound very interchangeable, but believe me…they are not!

He is also the managing director of Mapplinks, which helped over 50 clients, including companies such as Nestle and Phillips.

So stay tuned and lets get into the episode!

Today’s topics:

How did Rish start his online business?

The 5 Types of Online Businesses

Growth Marketing vs Digital Marketing

What’s Growth Hacking
How do start-ups actually make money?

Rish’s advice for content marketing in the AI world

Focus on things that NEVER change

Balance business and family time

🔗 CONNECT WITH RISH

👥 https://www.linkedin.com/in/rishabhdev/

💻 https://www.youtube.com/@realrish

Subscribe to The Aspiring CMO

Facebook https://www.facebook.com/theaspiringcmo

Instagram https://www.instagram.com/theaspiringcmo/

YouTube https://www.youtube.com/@theaspiringcmo/featured

Her journey is immensely inspiring to any marketer and content creator out there! Small businesses should also tune in because Natalia will share some of the most commonly asked content marketing and social media marketing questions too!

If you don’t know how to put your marketing strategy together, keep listening and learn about today’s topics:

✨ Episode Chapters:

00:46 Why limiting beliefs held Natalia back from YouTube

03:50 Natalia’s Social Media Agency / Start-up

05:46 How does it feel to go from Zero to close to 100k subscribers

07:35 Natalia as a certified CANVA ambassador

11:06 FAQs from Small businesses

15:15 Content Marketing Mistakes, Tips, and Strategy!

20:00 What to do if you have zero audience?

22:45 Growth Hacking < Growth Strategy

Resources Mentioned
How to create carousels on Canva https://youtu.be/D126KH5e2k0?si=_oXEczXlODKKReGT

🔗 CONNECT WITH NATALIA

👥 https://www.instagram.com/nataliakalinska/

💻  sleek.bio/nataliakalinska
📸 https://www.youtube.com/@NataliaKalinska

Subscribe to The Aspiring CMO

Facebook https://www.facebook.com/theaspiringcmo

Instagram https://www.instagram.com/theaspiringcmo/

YouTube https://www.youtube.com/@theaspiringcmo/featured

Episode Topics:

Day to Day of a Brand Manager

How hard is it to build a brand?

Transitioning from sales to brand manager

Ani Diving into AJ’s business coaching life

How to build a community? 3 pillars

Facebook is NOT a good community builder

Content marketing is HARD BUT worth it ✨

🔗 CONNECT WITH AJ

👥 https://socialglow.com/

Subscribe to The Aspiring CMO

Facebook https://www.facebook.com/theaspiringcmo

Instagram https://www.instagram.com/theaspiringcmo/

YouTube https://www.youtube.com/@theaspiringcmo/featured

Since ChatGPT came in, niche website builders had to pivot and take a sharp turn to branding, diversifying traffic, and making their businesses more unique in the eyes of search engines.

Not sure how to take your sites to the next level? tune in to episode 26.

Topics Discussed:

How Russel made $100k with niche websites

How to build links to your website

Do you need to pay for links?

What signals do search engines “look” at your site?

Monetization Tips from Russel: Don’t be shy of selling!

🔗 CONNECT WITH Russel

👥 https://www.facebook.com/groups/nichesiteswithrusslobo/

💻 Work with Russ https://whlinks.com/?mibextid=Zxz2cZ
Join Russ' Facebook: https://www.facebook.com/groups/nichesiteswithrusslobo/ 

Subscribe to The Aspiring CMO

Facebook https://www.facebook.com/theaspiringcmo

Instagram https://www.instagram.com/theaspiringcmo/

YouTube https://www.youtube.com/@theaspiringcmo/featured

Karla is absolutely hilarious on Facebook, and she’s also the host of the “None of Your Business” Podcast, where she talks with other entrepreneurs about everything…. but business.

✨ Today's topics:

How did Karla start her businesses that turned 7-figures

The most difficult part of your business is to get from zero to steady growth

Who’s the ‘perfect’ marketing assistant?

Karla’s experience teaching marketing in business school

Number 1 advice for Aspiring CMOs

🔗 CONNECT WITH Karla

👥 Facebook: https://www.facebook.com/karla.singson

💻 https://proximityoutsourcing.com/vault (Karla’s gift!) 🎧 None of Your Business

Instagram: https://www.instagram.com/karlastefan/

Subscribe to The Aspiring CMO

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Instagram https://www.instagram.com/theaspiringcmo/

YouTube https://www.youtube.com/@theaspiringcmo/featured

After his job at a supermarket, Mike booked a 1-way ticket to Bangkok and changed his life forever.

Today Mike is traveling to conferences to help companies level up their YouTube channel to sell more products, educate their audience, and more!!

✨ Episode Chapters:

2:26 - From Stacking Shelves to YouTuber

7:52 - 3 things you NEED TO GET RIGHT on YouTube?

9:30 - Does SEO matter on YouTube?

12:00 - Marketers shouldn’t be running YouTube…

13:50 - How does Mike run his YT channel?

14:10 - Meet the “JUICE Department”

15:00 - How to get ideas for YouTube channel?

17:50 - YouTube is RUTHLESS

19:00 - Mike’s favorite morning routine tip

21:46 - Does Short-form content really work?

28:00 - Should you run ads to your new YouTube channel?

32:00 - Brand Deals Explained

33:40 - CPM varies per niche

37:10 - Advice to 20somethings

🔗 CONNECT WITH MIKE Dee

👥 https://www.youtube.com/@MikeDeeOfficial

💻 https://www.linkedin.com/in/mikedeeofficial/

Subscribe to The Aspiring CMO

Facebook https://www.facebook.com/theaspiringcmo

Instagram https://www.instagram.com/theaspiringcmo/

YouTube https://www.youtube.com/@theaspiringcmo/featured

Every Monday, I'll answer your questions and give a shout-out to fellow Aspiring CMOs (Chief Marketing Officers~)

Follow The Aspiring CMO:
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You don’t want to miss this out because we dive into why we procrastinate and how to become more effective and fulfilled!

Here is a sneak peek at today’s episode:

✨ Episode Chapters:

1:20 - BTS of “The End of Procrastination” Book

3:30 - The “Perfect” Morning Routine of a Highly Productive Person

9:40 - How did Petr advertise his book (now sold 500k+) 11:00 - Is it bad to promote our content on social media and feed people the phone addiction?

13:57 - Petr’s Coaching and Business Life

15:39 - How did Pert start his business?

17:00 - Failing is better than never trying

21:56 - What is the State of Flow

25:15 - Most people don’t do what they’re good at.

28:40 - A/B test as many interests as possible

Get Petr’s Book, The End of Procrastination: https://www.petrludwig.com/the-book

🔗 CONNECT WITH PETR

👥 LinkedIn: https://www.linkedin.com/in/petrludwig/

💻 https://www.petrludwig.com/ 🎧 https://procrastination.com/book

Subscribe to The Aspiring CMO

Facebook https://www.facebook.com/theaspiringcmo

Instagram https://www.instagram.com/theaspiringcmo/

YouTube https://www.youtube.com/@theaspiringcmo/featured

In this episode, we talk about creative advertising and her journey from her Bachelor of Science into the creative world!

She’s shared some awesome ad campaigns that she’s run and an honest insight into the agency world…

enjoy!

✨ Episode Chapters:

0:48 - From science to creative copywriting

2:07 - What’s Creative Advertising

3:40 - In-house teams or Agency team?

4:10 - How to measure KPI with creative campaigns?

6:45 - Ankita’s past client work with Durex, Coca-Cola

15:45 - Ladders to become a Creative Director

19:00 - No.1 Advice for young creatives
22:50 - Creative Ad with AI 

🔗 CONNECT WITH Ankita

👥 https://www.instagram.com/toughlaughwithankita/
🎧 https://www.facebook.com/ankitasame

Subscribe to The Aspiring CMO

Facebook https://www.facebook.com/theaspiringcmo

Instagram https://www.instagram.com/theaspiringcmo/

YouTube https://www.youtube.com/@theaspiringcmo/featured

Tom's journey as a marketer is super inspiring to any young adult aspiring to be a CMO and wanting to take their career to the next level.

He also left super valuable resources to level up and become the best CMO you can be.

Surfer SEO: https://surferseo.com/?fp_ref=mads41

📔 Books to read:

"Start with why” by Simon Sinek

Good to Great by James Collins

Principles by Ray Dalio

Give and Take by Adam Grant

Episode Chapters

0:30 From 12-year-old YouTuber to Co-Founder of SURFER SEO?!

3:54 SEO Changing FAST. How can you benefit from it?

6:00 Daily Life of Head of Marketing

12:00 The “birth” of Surfer SEO

13:22 Study on Surfer SEO

15:10 AI content and Surfers 1-click AI tool.

21:10 How does 1-click AI content change the content economy?

27:35 Hiring new marketers

34:00 Number 1 advice for Aspiring CMOs

🔗 CONNECT WITH Tomasz

https://www.linkedin.com/in/niezgoda-tomasz/

https://twitter.com/tom_niezgoda

tomasz@surferseo.com

Subscribe to The Aspiring CMO

Facebook https://www.facebook.com/theaspiringcmo

Instagram https://www.instagram.com/theaspiringcmo/

YouTube https://www.youtube.com/@theaspiringcmo/featured

This is why I invited Jenna Redfield, Notion Ambassador, Video editor, and YouTuber, who talks about managing ADHD on her channel and gives her audience practical advice on staying on top of their tasks and still taking care of themselves.

I personally feel close to this episode because I belive that we must care for our mental health to achieve more and become our best selves.

🔗 CONNECT WITH Jenna

https://www.instagram.com/jennaredfield/

💻 https://jennaredfield.com/ 🎧 https://www.youtube.com/@jennaredfield

Subscribe to The Aspiring CMO

Facebook https://www.facebook.com/theaspiringcmo

Instagram https://www.instagram.com/theaspiringcmo/

YouTube https://www.youtube.com/@theaspiringcmo/featured

Here are the topics we went through:
1. How to get started with Digital Marketing as a small company?
2. How can you learn marketing the BEST way possible?
3. How can marketers use ChatGPT to their bests potential?
4. SEO Mastery Summit 2024 will be in Saigon, Vietnam!!!
5. What can you do each day to become a better person?

🔗 CONNECT WITH The Micka Show
Check out our Facebook: https://www.facebook.com/themickashow
Check out our Instagram: https://www.instagram.com/themickashow/
YouTube: https://www.youtube.com/@themickashow 

Subscribe to The Aspiring CMO

Facebook https://www.facebook.com/theaspiringcmo

Instagram https://www.instagram.com/theaspiringcmo/

YouTube https://www.youtube.com/@theaspiringcmo/featured

✨ Episode Chapters:
1:54 Vlad’s Story from Creative Copywriting to Brand Partnership

7:49 Example of Vlad initiating a brand partnership

10:42 When is it beneficial to create a strategic partnership?

12:05 What is domain investment?

15:18 Why does a domain cost up to $40,000?!

19:00 Domain investment vs. Crypto 🥴

20:47 What’s your own business decision

25:27 Imposter syndrome

28:45 Catch Your Black Swan!

📙 Resources Mentioned

The Black Swan: The Impact of the Highly Improbable

Odys Talks with Matt Diggity
SEO Mastery Summit Event

🔗 CONNECT WITH Vlad

👥 Facebook: https://www.facebook.com/hxcsquirrelmd

💻 Odys Global

Subscribe to The Aspiring CMO

Facebook https://www.facebook.com/theaspiringcmo

Instagram https://www.instagram.com/theaspiringcmo/

YouTube https://www.youtube.com/@theaspiringcmo/featured

Do you know what else she’s automated? Her travel itinerary, content writing, podcasting, and many more!

You can automate anything if you put your mind to it and are willing to let go of repetitive tasks.

📚Resources Mentioned

Zapier

Go High Level

🔗 CONNECT WITH Sophie

👥  https://www.linkedin.com/in/sophia-allen-seo/

💻 https://web20ranker.com/

Subscribe to The Aspiring CMO

Facebook https://www.facebook.com/theaspiringcmo

Instagram https://www.instagram.com/theaspiringcmo/

YouTube https://www.youtube.com/@theaspiringcmo/featured

Also, if you are running a show but don’t have time to publish, Niall shared his secret to keeping up momentum without making new episodes…

Niall is now the host of Smarter Podcasting Show, which helps beginners and businesses to get started with podcasting and grow their audience organically.

🎧 Take Niall’s Podcasting Course https://sevenmillionbikes.com/podcast-course/

✨ Episode Chapters:

5:10 How did Niall start podcasting?

8:00 Niall’s podcast show with 50,000 downloads

10:29 Trying out new ways to run a podcast

12:50 Publish a new episode without making a new one

16:11 Repurposing Content

19:13 Keep your podcast consistent

22:00 Podcastig listeners have their full attention on you

24:48 Does it matter if you have many listeners?

28:54 What does a BAD Podcast like like?

32:00 Promoting a podcast is just as important as a GOOD episode

35:45 To people who hate personal brands

37:58 Advice for people early 20s

🔗 CONNECT WITH Niall

👥 Facebook https://www.facebook.com/SevenMillionBikesPodcasts

💻 https://sevenmillionbikes.com/
🎧 Smarter Podcasting

Today he runs Empire Flipper’s marketing and advertising channels and helps his team members become better marketers.

We talked about the common pitfalls marketers make and how to continue your marketing journey to become successful in the long run.

Remember: 

Anyone who’s in marketing you are the black sheep of the family. You are the LEAST understood and MOST IMPORTANT part of the company.

Keep listening to Greg and learn about his best advice for marketers and businesses.

✨ Episode Chapters:

2:00 Greg’s Marketing Journey in Alaska

8:44 Greg’s early days as an entrepreneur & marketer

10:50 From Writer to become the Head of Marketing

12:48 Why is it hard to be a marketer?

15:35 BIG Difference between Marketing vs Sales

16:10 Most marketing FAILS, WHY?

20:00 What does the Head of Marketing do?

24:15: Mistakes Greg made in his career

28:44 Economic Down Turn & AI Content Fear

31:30 Why Google won’t get rid of or “punish” AI content?

34:51 Why is Customer Avatar a waste of time?

39: 35 How to come up with the emotional punch line?

42:15 Greg’s No. 1 Advice for Aspiring CMOs

📔 Resources Mentioned

Empire Flippers

Plot & Structure by James Scott

Greg’s Book

🔗 CONNECT WITH Greg

👥 LinkedIn

💻 Facebook

📨 greg@empireflippers.com

I invited Ben Gorman, a professional copywriter and consultant, to break down how AI content can be both profitable and scalable for writers and editors too.

What Ben says is that writers who want to stay ahead of the game must learn how to “humanize” AI content.

How can you prompt and edit AI to write faster, better, and reach higher conversions?

Join Ben’s new AI Copy Editing Crash Course and make your job 100% more fun and valuable.
📚 AI COPY EDITING COURSE

✨ Episode Chapters:
0:57 Ben’s Journey to Online Writing

3:43 Ben’s initial marketing campaigns as a copywriter

5:12 Common copywriting mistakes

7:00 University Writing vs. Copywriting

7:45 STOP. WRITING. CONTENT.

8:51 If you are not as good as AI, you’ll lose your job.

11:21 AI forces you into adaptability

13:20 AI Copy Editing Crash Course

16:30 What content is mediocre?

18:19 Example copywriting for a lawnmower

20:00 Storytelling in content

22:11 You can’t edit well if you don’t know how to write.

23:31 Ben’s advice for aspiring high-level marketers

26:20 Ben’s advice for aspiring digital nomads

🔗 CONNECT WITH Ben Gorman

Join Ben’s Facebook Group https://www.facebook.com/groups/456311746622727

💻  https://www.aicopycrashcourse.com/

💼 Work with Ben

ps. This post contains affiliate links which means I earn a small commission from purchasing but it does not affect the final price of the product. Thank you for your support <3! 

Steve started SEO Notebook four years ago and never missed a week. His newsletter has close to 16,000 subscribers, and his career has been thriving in the digital marketing space ever since.

Steve and I chatted about his journey from being an SEO manager to becoming a successful entrepreneur and helping multiple companies scale using SEO.

Not only that, but he also shared super insightful pieces of advice for aspiring creators, CMOs, and entrepreneurs!

✨ Episode Chapters:

0:43 SEO Notebook and Freshbooks

2:10 How did SEO Notebook Start?

4:37 Consistency has a compounding effect

5:34 Steve’s advice on growing an e-mail list

7:34 Softwares Steve uses

8:24 What’s SEO IRL?

10:34 Give back to the community

14:15 How did Steve quit his job and THRIVE

17:14 Case Study: 50,000 visitors at Freshbooks

21: 31 Case Study 2: Verticalizing Keyword Across multiple industries

24:00 What does an SEO consultant do? Sneak peek into Steve’s work

25:30 Working with Clients or CMOs

27:00 Advice for new agencies and consultants

28:40 Steve’s advice for Aspiring CMOs

📚 Resources Mentioned

SEO Notebook

SEO IRL Conference

SEO Signals Lab

🔗 CONNECT WITH STEVE

👥 Linkedin

💻 Youtube

To be honest, I could not reach the 30 videos in 3 days, BUT I produced more than half!

If you follow my social media channels, you can view the final videos there :)

Follow me on
Facebook: The Aspiring CMO
Instagram: https://www.instagram.com/theaspiringcmo/

Episode chapters: 
00:35 How to boost your online presence 
1:20 How to edit and promote a podcast alone 
2:13 3 Tips to grow an e-mail list 3:44 Best tip to record short-form videos 
4:22 SEO tips for newbies, and I see this over and over again... 
5:52 3 tips NOT to be replaced by AI 
7:11 How did I get an e-book done in less than 5 hours 
8:25 Social media marketing mistakes 
9:55 How to promote a new podcast 
11:28 Fave content creation tools that are not Canva 
12:45 Benefits of short-form video content 
14:00 MY answer to spam emails 14:53 How to start a youtube video as an introvert 
16:00 Video editing mistake 
16:46 Get your first SEO job

ps. THE ASPIRING CMO MADE IT TO EPISODE 10! It’s a personal milestone for me ❤️

I am not going to lie. SMM (social media marketing) can be frustrating and annoying when you don’t have the right content creator and manager behind it.

So, in this episode, I invited Michelle Coyle, the Founder of Beechtree Marketing. Her story is very inspiring as she started as a freelance graphic designer and built up her social media agency from there.

She is also balancing motherhood and business life in New Jersey and still makes time for business networking to get clients and referrals for her business.

If you liked this episode, make sure you give us a review or subscribe to the channel ❤️

✨ Episode Chapters:

1:20 How Michelle Pivoted in her Career 2x

3:00 Peek into a Social Media Marketing Agency

4:30 “AI Taking over jobs” from Michelle, who went through ‘08 and COVID…

6:36 AI Prompt Engineering

8:40 Digital vs. Traditional Marketing

9:20 Michelle’s Agency

11:00 Organic marketing then paid

13:00 How does Michelle find clients?

16:40 What is reputation management?

20:00 AI can take over, and be careful about this!

24:00 Hashtag Research

25:30 Why LinkedIn is COOL?

28:07 Michelle’s experience working with CMOs

28:56 What is Michelle’s advice for 20somethings to become successful?

30:02 Motherhood and Running a Business

🔗 CONNECT WITH MICHELLE

👥 https://www.linkedin.com/in/michellencoyle/

💻 https://beechtreemarketing.com/

The best part is that he never uses traditional DiSC tests, he observes through our body language! His secret now is no longer just for him because he created DiSC For Teams, a brand new SaaS tool for businesses to identify their employee's and managers' strengths.

Join us in this conversation, and let's pick Mads' brain together. Maybe, you will understand yourself better, too. 

https://discforteams.org/ 

Episode Chapters:
0:57 How is Mads a world traveler? 

2:18 What’s DiSC?

3:25 How does Mads identify personality types?

5:27 Examples where the client succeeded with DiSC

8:35 Meaning of each letter D-I-S-C

14:47 What’s the best personality type for CMOs?

17:37 How to use DiSC to understand CUSTOMERS or CLIENTS? $$$

21:39 Real Marketing case study 

25:38 How to avoid hiring someone like yourself?

26:43 Should you give prospects a DiSC test?

27:37 DiSC for teams

28:30 Why Ani loves DiSC?

29:30 STOP fixing shit you are bad at.

31:40 Why should high C’s push to be more sociable?

35:20 Mads Management course vs Management course in university

36:36 Who is a good leader?

39:50 Mads identifying Ani 4 years ago 👀

40:39 Primary vs. Secondary Traits

📚 Resources Mentioned

Try out DiSC for Teams

Mads Singers Management Training

🔗 CONNECT WITH Mads Singers

👥 https://www.linkedin.com/in/madssingers/

💻 madssingers.com 🎧 Management Podcast

📲 Mads Singers Facebook

Courtney started law school in her 20s but never finished her education because she was already busy being the Marketing Director of a luxury resort in AZ, USA.

How did she get to that stage? Make sure you listen to the full episode (ps. use the episode chapters :P )!

Her story is beyond inspiring for women, parents, young people, and any ambitious human who wants to start a business.

✨ Episode Chapters:

2:30 Dropping Law School to Start Marketing

4:07 $350M Project in 2008 Financial Crisis - Case Study

7:40 Do ChatGPT make writers lose their jobs?

8:30 Preparing for the future, knowing AI is advancing

10:41 Starting an online business in 2009 😰

11:14 Courtney’s early days in business: fails & lessons

16:31 How to find clients?

18:09 People don’t know SEO 😇

19:50 How to deal with different clients?

23:50 The most important thing in a client relationship

24:12 SEO tips for local businesses

26:50 Marketing is expense and cost

28:31 Courtney’s reflection on growing OVER TIME.

29:58 ENTREPRENEUR LESSON 👉🏼 YOU 👈🏼NEED TO KNOW.

32:34 STOP comparing yourself.

33:30 Successful people DO THIS.

🔗 CONNECT WITH Courtney

👥 Instagram: @smithcourtneymarie

💻 https://www.youtube.com/@Smithcourtneymarie
📱 https://www.facebook.com/smithcourtneym

Subscribe: The Aspiring CMO

In this episode, Patrick Rice, SEO consultant and owner of Linkable Commerce, sat down with me and explained how he started in SEO and started his own link building agency in his early 20s.

Now his business is growing rapidly to serve  20 clients a month. 🤯

Patrick started in the digital marketing space back in 2012. His channel has over 5,000 subs, and his video got over 3 million views.

But… how did he go from these results to building and owning a business?

Subscribe to The Aspiring CMO

✨ Episode Chapters:

1:30 How a 13-year-old went Viral on YouTube

4:00 Landing his first job in an SEO agency

5:55 Daily job of an SEO in an agency

6:40 Start freelancing after 1 year of experience

7:52 What is link building, anyways?

10:00 Website Authority 101

12:15 Simple link building agency organization

13:15 Do you need AI for Link Building?

14:00 How to personalize emails for link building?

15:30 Patrick’s $$$$ CLIENT

18:35 How to find clients?

20:00 How to convert leads to clients?

23:00 Dropping College for Business

24:15 Fundamentals of Marketing from a successful marketer

28:40 What should you start TODAY as an Aspiring CMO / Digital business owner

29:40 Tips to “build in public”

🔗 CONNECT WITH Patrick Rice (Apply on his LinkedIn)

🌐 https://patrickriceco.com/

🎬 https://www.youtube.com/@patrickrice411/featured

📲 https://www.linkedin.com/in/patrick-s-rice/

We go over how she started her career, what MISTAKES businesses make on their websites, how Kat uses AI, and what Aspiring CMOs should takeaway after this episode!

Kat is a super cheerful, fun, and very experienced digital marketer, and her path really shows: Don’t wait for a job to tell you what to do. If you want to learn digital marketing, start a website.

📽️ Subscribe to The Aspiring CMO!

✨Episode Chapters:

1:47 How did Kat Start SEO in 2007?

2:58 Kat’s first online business

3:48 Starting an SEO Agency and turning into full-time SEO

5:00 Hiring as a new entrepreneur

8:11 Stop making this mistake on your website!

10:50 How to avoid bullsh!t from “social media experts”?

13:30 Don’t write for “the user”.

15:09 How to get more attention on social media?

15:44 You need to try this AI tip!

17:32 Marketing Team Structure in an Enterprise-Level SEO Agency

19:26 What does a Chief Marketing Officer do in an Enterprise lvl SEO Agency?

21:49 Working in a Big Company vs. Your Own Business

25:05 You can design your own life.

25:38 Overcome hardships

27:35 Advice for people in their early 20s.

28:40 MESSAGE FOR EVERY ASPIRING CMO

📚 Resources Mentioned

Mastermind Mansion SEO Conference / Event

🔗 CONNECT WITH KAT:

LinkedIn: https://www.linkedin.com/in/karintierney/

Facebook: https://www.facebook.com/karinalzinatierney

He also left valuable advice for young people in their 20s who are just starting their careers!

Oh, btw did you know he quit college?!

Make sure you skip to the good parts using the chapters below:

💫 Episode Chapters:

2:00 From a 19-year-old Intern to Marketing Director

4:50 Surround yourself with SMART people

7:40 What did Vincent do as a Marketing Director?

8:55 How did Vincent start his company?

10:32 Facebook Ads from a Facebook Ads Expert

12:30 Using ChatGPT, Building AI Tools during Vincent’s 2-Month Attention Policy

20:00 Don’t fix mistakes!

20:34 Vincent’s advice for people who are starting out

21:20 Stay with the hard work!

22:00 How did Vincent Get the Job at Empire Flippers?

25:00 ADHD To Your Advantage

29:00 Learn to prioritize with ChatGPT (when feeling overwhelmed)

32:02 Getting over FOMO (from social media hype!)

36:10 Abundance Mindset vs. Spamming Social Media

37:12 Beginners Position Themselves as Experts

40:30 Don’t be too quick to recommend people

46:25 Vincent’s Biggest Takeaway for our Listeners ☺️

Subscribe: https://www.youtube.com/channel/UCgyKDRc_Yveqoadvc9HQGNg

Watch Vincent’s Application Video for Empire Flippers (9 YEARS AGO!)

https://www.youtube.com/watch?v=Y3t1xrmK_gI&t=47s

🔗 CONNECT WITH Vincent

💻 Growth Ninja Facebook Ads Agency

👥 Vincent Nguyen’s LinkedIn

Isn’t it risky to change your career when you spent years planning your future? Wasn’t it risky to move from one continent to another to start a brand new degree?

This episode is for people who want to get a marketing job, experience the corporate world, or even change their career to marketing or advertising.

✨ Episode Chapters:

1:43 Thanh’s current position

2:29 From Biotechnician to Marketer

5:06 Why did she take an MBA in Canada?

5:40 Overcoming Fear of Change

8:54 Creating strong networks or… professional stalking?

10:26 What’s an MBA like? Was it worth it?

11:53 Benefits of having an MBA

15:54 A GOOD CMO in an eye of a coordinator

17:51 Are CMOs proficient in ALL aspects of digital marketing?

21:54 Is it worth it to stay in the company and climb ladders?

24:26 Is it too late to change your career?

27:30 Advice for our ambitious Toastmaster Friends ❤️

29:34 Insights behind Ani’s projects

31:54 Money advice when you can’t afford higher education

36:55 Why you should listen to The Aspiring CMO?!

🔗 CONNECT with Thanh

LinkedIn LE NHU QUE THANH

📩 lenhuquethanh92@outlook.com

Catherine Newton, business coach and former lecturer, said: “Just trust yourself, just keep showing up, believe me, I speak from experience.”

Catherine has helped university students and her clients, ‘Business Women on a Mission’, to start their businesses and bring in 6-figure revenues! She’s also been very kind to invite all of our listeners to a FREE 5-Day Offer Challenge

Chapters:

(2:30) From Teaching to Business

(5:50) Can you REALLY teach entrepreneurship in university?

(7:24) Lecturing and Balancing Business Life

(10:37) Quit teaching in university to build a business

(13:37 ) “Money loves momentum”

(16:50) Ani exposing self-doubt

(18:50) Actionable tips for manifesting more money

(20:27) Exercise envisioning your goal

(24:36) The No. 1 Mistake when BUSINESS GETS HARD.

(29:39) A good paying Job vs. Your Business

🔗 CONNECT WITH Catherine

💻 https://linktr.ee/thecatherinenewton

👥 Join Catherine’s FB Group: Business Women on a Mission

FB: https://www.facebook.com/catherinejnewton

Welcome Nicole Cherie Hesse, client attraction coach, business owner, podcast host, public speaker, mom, and Wonder Woman herself!

We dived into the following topics; feel free to skip to any of the chapters!

(2:50) Getting fired from bartending and becoming a millionaire in 13 months
(8:10) How to overcome yourself from “quick solutions”?
(10:49) Why you should not chase “Positivity”
(12:11) How to create a KickASS offer: ROI Articulation
(13:04) The Lawn Mower Theory: People don’t buy products. They buy results.
(15:00) Building an Audience who LOVES you (organically)
(15:50) Growing a Facebook Group from 0 → 10,000 in 6 Months
(19:18) Nicole’s advice for ambitious people in their 20s
(21:00) Corporate route or Freelance Life: What’s the best for newbies?
(23:07) How Does Emotional Regulation Lead to Success?
(25:10) What to do when money doesn’t matter anymore?
(27:26) What sets apart the “Entrepreneur Land and “9-5 World”
(31:37) “I do what I want” Mindset Gone Wrong
(33:02) Number 1 Takeaway: You get to choose your experience

🔗 CONNECT WITH Nicole

🎧 Listen to Nicole’s Podcast "Real Unicorns Don’t Wear Pants"

🎁 Receive Nicole’s Gift: https://nonstopnotifications.com/optin1585536757760

👥 Join Nicole’s FB Group: Unicorn Client Attraction Secrets