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    <title>The Agency Playbook</title>
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    <description>The Agency Playbook is a podcast for independent insurance agencies looking to grow smarter. In each episode, we sit down with agency owners and operators to uncover the strategies, workflows, and lessons behind successful agencies. No sales pitches or fluff. Just real conversations and practical takeaways from people doing the work every day.</description>
    <copyright>2026</copyright>
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    <pubDate>Tue, 09 Jun 2026 16:30:04 -0700</pubDate>
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      <title>Owning the Lane - Lightwell's Nick Gore</title>
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        <![CDATA[<p>In this episode of The Agency Playbook, Joe Ems sits down with Nick Gore of Lightwell Insurance Advisors to discuss the power of niche specialization. Nick shares how Lightwell built a dominant position serving churches and faith-based organizations, why “owning the lane” creates a competitive advantage, and how deep expertise, strong carrier relationships, and a relationship-first approach have fueled the agency’s growth.</p><p><br></p><p>If you’re looking to build a stronger niche practice, create more value for clients, and stand out in a crowded market, this episode is packed with practical lessons you can apply to your agency.</p>]]>
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        <![CDATA[<p>In this episode of The Agency Playbook, Joe Ems sits down with Nick Gore of Lightwell Insurance Advisors to discuss the power of niche specialization. Nick shares how Lightwell built a dominant position serving churches and faith-based organizations, why “owning the lane” creates a competitive advantage, and how deep expertise, strong carrier relationships, and a relationship-first approach have fueled the agency’s growth.</p><p><br></p><p>If you’re looking to build a stronger niche practice, create more value for clients, and stand out in a crowded market, this episode is packed with practical lessons you can apply to your agency.</p>]]>
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