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    <description>In The Open Podcast we discuss a wide variety of topics, interesting for digital agencies who want to grow smarter, sell better, and stay adaptable in a fast-moving market. Make sure to follow our LinkedIn page: https://www.linkedin.com/company/open-commerce-consultancy/</description>
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    <itunes:summary>In The Open Podcast we discuss a wide variety of topics, interesting for digital agencies who want to grow smarter, sell better, and stay adaptable in a fast-moving market. Make sure to follow our LinkedIn page: https://www.linkedin.com/company/open-commerce-consultancy/</itunes:summary>
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      <title>Why community matters now</title>
      <itunes:episode>18</itunes:episode>
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      <itunes:title>Why community matters now</itunes:title>
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        <![CDATA[<p>This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital commerce businesses stay ahead of the curve. In this episode, Sander Mangel sits down with community strategist and founder of Sifa.id, Guido Jansen to break down what happens when generative AI changes how people search for answers and shifts the underlying economics of online communities.</p><p><br></p>]]>
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        <![CDATA[<p>This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital commerce businesses stay ahead of the curve. In this episode, Sander Mangel sits down with community strategist and founder of Sifa.id, Guido Jansen to break down what happens when generative AI changes how people search for answers and shifts the underlying economics of online communities.</p><p><br></p>]]>
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      <pubDate>Thu, 20 Aug 2026 21:37:50 +0200</pubDate>
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      <itunes:duration>3461</itunes:duration>
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        <![CDATA[<p>This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital commerce businesses stay ahead of the curve. In this episode, Sander Mangel sits down with community strategist and founder of Sifa.id, Guido Jansen to break down what happens when generative AI changes how people search for answers and shifts the underlying economics of online communities.</p><p><br></p>]]>
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      <itunes:keywords>business, technology, agency, ecommerce, partnership</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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      <title>How to Validate, Scale, and Outmaneuver Legacy Brands</title>
      <itunes:episode>17</itunes:episode>
      <podcast:episode>17</podcast:episode>
      <itunes:title>How to Validate, Scale, and Outmaneuver Legacy Brands</itunes:title>
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        <![CDATA[<p>This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital commerce businesses stay ahead of the curve. In part 2 of this D2C playbook series on The Open Podcast, Sander Mangel continues the conversation with Mateusz Oktaba and maps out the practical mechanics of lean validation, the reality of retail margins, and the agility strategies required to outmaneuver multinational giants.</p><p><br></p><p><br></p>]]>
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        <![CDATA[<p>This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital commerce businesses stay ahead of the curve. In part 2 of this D2C playbook series on The Open Podcast, Sander Mangel continues the conversation with Mateusz Oktaba and maps out the practical mechanics of lean validation, the reality of retail margins, and the agility strategies required to outmaneuver multinational giants.</p><p><br></p><p><br></p>]]>
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      <pubDate>Wed, 15 Jul 2026 23:08:43 +0200</pubDate>
      <author>Open Commerce</author>
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      <itunes:author>Open Commerce</itunes:author>
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        <![CDATA[<p>This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital commerce businesses stay ahead of the curve. In part 2 of this D2C playbook series on The Open Podcast, Sander Mangel continues the conversation with Mateusz Oktaba and maps out the practical mechanics of lean validation, the reality of retail margins, and the agility strategies required to outmaneuver multinational giants.</p><p><br></p><p><br></p>]]>
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      <itunes:keywords>business, technology, agency, ecommerce, partnership</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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      <title>D2C is an operating model, not merely a webshop </title>
      <itunes:episode>16</itunes:episode>
      <podcast:episode>16</podcast:episode>
      <itunes:title>D2C is an operating model, not merely a webshop </itunes:title>
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        <![CDATA[<p>This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital commerce businesses stay ahead of the curve. In this two-part episode on The Open Podcast, Sander Mangel sits down with Mateusz Oktaba to break down why entering D2C requires a profound shift from tech-led product capacity to human-led "need-state" thinking.</p><p><br></p>]]>
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        <![CDATA[<p>This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital commerce businesses stay ahead of the curve. In this two-part episode on The Open Podcast, Sander Mangel sits down with Mateusz Oktaba to break down why entering D2C requires a profound shift from tech-led product capacity to human-led "need-state" thinking.</p><p><br></p>]]>
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      <pubDate>Sun, 12 Jul 2026 10:53:50 +0200</pubDate>
      <author>Open Commerce</author>
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        <![CDATA[<p>This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital commerce businesses stay ahead of the curve. In this two-part episode on The Open Podcast, Sander Mangel sits down with Mateusz Oktaba to break down why entering D2C requires a profound shift from tech-led product capacity to human-led "need-state" thinking.</p><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, technology, agency, ecommerce, partnership</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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    <item>
      <title>Taking back control of your data flows</title>
      <itunes:episode>15</itunes:episode>
      <podcast:episode>15</podcast:episode>
      <itunes:title>Taking back control of your data flows</itunes:title>
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        <![CDATA[<p>This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital commerce businesses stay ahead of the curve. In this episode, Sander sits down with Samuel Crudge Hill, Product Manager at Shopware. They discuss why data integrations between your online store and external systems keep breaking, and how Shopware's new native integration layer, Nexus, is shifting data routing from a developer-only concern to something business teams can actually own and control.</p>]]>
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      <content:encoded>
        <![CDATA[<p>This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital commerce businesses stay ahead of the curve. In this episode, Sander sits down with Samuel Crudge Hill, Product Manager at Shopware. They discuss why data integrations between your online store and external systems keep breaking, and how Shopware's new native integration layer, Nexus, is shifting data routing from a developer-only concern to something business teams can actually own and control.</p>]]>
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      <pubDate>Fri, 19 Jun 2026 14:30:10 +0200</pubDate>
      <author>Open Commerce</author>
      <enclosure url="https://media.transistor.fm/7ce151f5/eac8c676.mp3" length="18222342" type="audio/mpeg"/>
      <itunes:author>Open Commerce</itunes:author>
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      <itunes:summary>
        <![CDATA[<p>This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital commerce businesses stay ahead of the curve. In this episode, Sander sits down with Samuel Crudge Hill, Product Manager at Shopware. They discuss why data integrations between your online store and external systems keep breaking, and how Shopware's new native integration layer, Nexus, is shifting data routing from a developer-only concern to something business teams can actually own and control.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, technology, agency, ecommerce, partnership</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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    <item>
      <title>No relationship, no deal. The human side of ABM.</title>
      <itunes:episode>14</itunes:episode>
      <podcast:episode>14</podcast:episode>
      <itunes:title>No relationship, no deal. The human side of ABM.</itunes:title>
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        <![CDATA[<p>This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital agencies thrive in a changing world. In this episode, Sander continues the ABM deep dive with Jorg Wiedijk, Head of SDR at Worldline, covering the final three phases: Engagement, Hand Off, and Retargeting. </p><p>Read the related article on our LinkedIn <a href="https://www.linkedin.com/company/open-commerce-consultancy/">page</a> and let us know your thoughts!</p><p><br>Missed Part 1? Sander and Jorg covered the first three phases of ABM: Identification, Awareness, and Intention in the <a href="https://theopenpodcast.transistor.fm/episodes/from-loud-to-trusted-the-abm-playbook">previous episode</a>.</p><p><br></p>]]>
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      <content:encoded>
        <![CDATA[<p>This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital agencies thrive in a changing world. In this episode, Sander continues the ABM deep dive with Jorg Wiedijk, Head of SDR at Worldline, covering the final three phases: Engagement, Hand Off, and Retargeting. </p><p>Read the related article on our LinkedIn <a href="https://www.linkedin.com/company/open-commerce-consultancy/">page</a> and let us know your thoughts!</p><p><br>Missed Part 1? Sander and Jorg covered the first three phases of ABM: Identification, Awareness, and Intention in the <a href="https://theopenpodcast.transistor.fm/episodes/from-loud-to-trusted-the-abm-playbook">previous episode</a>.</p><p><br></p>]]>
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      <pubDate>Fri, 22 May 2026 14:46:49 +0200</pubDate>
      <author>Open Commerce</author>
      <enclosure url="https://media.transistor.fm/e9c13447/75981e2c.mp3" length="29489686" type="audio/mpeg"/>
      <itunes:author>Open Commerce</itunes:author>
      <itunes:duration>1474</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital agencies thrive in a changing world. In this episode, Sander continues the ABM deep dive with Jorg Wiedijk, Head of SDR at Worldline, covering the final three phases: Engagement, Hand Off, and Retargeting. </p><p>Read the related article on our LinkedIn <a href="https://www.linkedin.com/company/open-commerce-consultancy/">page</a> and let us know your thoughts!</p><p><br>Missed Part 1? Sander and Jorg covered the first three phases of ABM: Identification, Awareness, and Intention in the <a href="https://theopenpodcast.transistor.fm/episodes/from-loud-to-trusted-the-abm-playbook">previous episode</a>.</p><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords>business, technology, agency, ecommerce, partnership</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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    <item>
      <title>From Loud to Trusted: The ABM Playbook</title>
      <itunes:episode>13</itunes:episode>
      <podcast:episode>13</podcast:episode>
      <itunes:title>From Loud to Trusted: The ABM Playbook</itunes:title>
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        <![CDATA[<p><br>This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital agencies thrive in a changing world. In this episode, Sander sits down with Jorg Wiedijk, Head of SDR at Worldline, to break down the first 3 phases of Account-Based Marketing and why the loudest brand in the room is no longer the one that wins. They cover how to map the full buyer group, why un-gating your content might be the smartest move you make this year, and how intent signals tell you exactly when to act.</p><p>Read the related article on our LinkedIn <a href="https://www.linkedin.com/company/open-commerce-consultancy/">page</a> and let us know your thoughts!</p><p><em>Stay tuned for part 2. Sander and Jorg will cover the final three phases of ABM in the next episode.</em></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><br>This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital agencies thrive in a changing world. In this episode, Sander sits down with Jorg Wiedijk, Head of SDR at Worldline, to break down the first 3 phases of Account-Based Marketing and why the loudest brand in the room is no longer the one that wins. They cover how to map the full buyer group, why un-gating your content might be the smartest move you make this year, and how intent signals tell you exactly when to act.</p><p>Read the related article on our LinkedIn <a href="https://www.linkedin.com/company/open-commerce-consultancy/">page</a> and let us know your thoughts!</p><p><em>Stay tuned for part 2. Sander and Jorg will cover the final three phases of ABM in the next episode.</em></p>]]>
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      <pubDate>Tue, 19 May 2026 13:40:22 +0200</pubDate>
      <author>Open Commerce</author>
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      <itunes:author>Open Commerce</itunes:author>
      <itunes:duration>1881</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><br>This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital agencies thrive in a changing world. In this episode, Sander sits down with Jorg Wiedijk, Head of SDR at Worldline, to break down the first 3 phases of Account-Based Marketing and why the loudest brand in the room is no longer the one that wins. They cover how to map the full buyer group, why un-gating your content might be the smartest move you make this year, and how intent signals tell you exactly when to act.</p><p>Read the related article on our LinkedIn <a href="https://www.linkedin.com/company/open-commerce-consultancy/">page</a> and let us know your thoughts!</p><p><em>Stay tuned for part 2. Sander and Jorg will cover the final three phases of ABM in the next episode.</em></p>]]>
      </itunes:summary>
      <itunes:keywords>business, technology, agency, ecommerce, partnership</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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      <title>GEO is not a revolution. It's a wake-up call</title>
      <itunes:episode>12</itunes:episode>
      <podcast:episode>12</podcast:episode>
      <itunes:title>GEO is not a revolution. It's a wake-up call</itunes:title>
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        <![CDATA[<p>This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital agencies thrive in a changing world.<br>Read the related article on our LinkedIn <a href="https://www.linkedin.com/company/open-commerce-consultancy/">page</a> and let us know your thoughts!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital agencies thrive in a changing world.<br>Read the related article on our LinkedIn <a href="https://www.linkedin.com/company/open-commerce-consultancy/">page</a> and let us know your thoughts!</p>]]>
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      <pubDate>Wed, 29 Apr 2026 20:04:24 +0200</pubDate>
      <author>Open Commerce</author>
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      <itunes:author>Open Commerce</itunes:author>
      <itunes:duration>1609</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital agencies thrive in a changing world.<br>Read the related article on our LinkedIn <a href="https://www.linkedin.com/company/open-commerce-consultancy/">page</a> and let us know your thoughts!</p>]]>
      </itunes:summary>
      <itunes:keywords>business, technology, agency, ecommerce, partnership</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>On outsourcing with Rens Gerritsen/ Tre Plus</title>
      <itunes:episode>11</itunes:episode>
      <podcast:episode>11</podcast:episode>
      <itunes:title>On outsourcing with Rens Gerritsen/ Tre Plus</itunes:title>
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        <![CDATA[<p>This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital agencies thrive in a changing world.<br>Read the related article on our LinkedIn <a href="https://www.linkedin.com/company/open-commerce-consultancy/">page</a> and let us know your thoughts!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital agencies thrive in a changing world.<br>Read the related article on our LinkedIn <a href="https://www.linkedin.com/company/open-commerce-consultancy/">page</a> and let us know your thoughts!</p>]]>
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      <pubDate>Wed, 22 Apr 2026 12:47:13 +0200</pubDate>
      <author>Open Commerce</author>
      <enclosure url="https://media.transistor.fm/320cc681/ed16ba0d.mp3" length="33204286" type="audio/mpeg"/>
      <itunes:author>Open Commerce</itunes:author>
      <itunes:duration>1659</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital agencies thrive in a changing world.<br>Read the related article on our LinkedIn <a href="https://www.linkedin.com/company/open-commerce-consultancy/">page</a> and let us know your thoughts!</p>]]>
      </itunes:summary>
      <itunes:keywords>business, technology, agency, ecommerce, partnership</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Beyond the demo: independent e‑commerce platform decisions in 2026</title>
      <itunes:episode>10</itunes:episode>
      <podcast:episode>10</podcast:episode>
      <itunes:title>Beyond the demo: independent e‑commerce platform decisions in 2026</itunes:title>
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        <![CDATA[<p>This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital agencies thrive in a changing world.<br>Read the related article on our LinkedIn <a href="https://www.linkedin.com/company/open-commerce-consultancy/">page</a> and let us know your thoughts!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital agencies thrive in a changing world.<br>Read the related article on our LinkedIn <a href="https://www.linkedin.com/company/open-commerce-consultancy/">page</a> and let us know your thoughts!</p>]]>
      </content:encoded>
      <pubDate>Tue, 24 Mar 2026 12:46:18 +0100</pubDate>
      <author>Open Commerce</author>
      <enclosure url="https://media.transistor.fm/34a2774d/8bb0ed7c.mp3" length="27062434" type="audio/mpeg"/>
      <itunes:author>Open Commerce</itunes:author>
      <itunes:duration>1352</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital agencies thrive in a changing world.<br>Read the related article on our LinkedIn <a href="https://www.linkedin.com/company/open-commerce-consultancy/">page</a> and let us know your thoughts!</p>]]>
      </itunes:summary>
      <itunes:keywords>business, technology, agency, ecommerce, partnership</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Crossing borders without stumbling: a strategic approach to international expansion</title>
      <itunes:episode>9</itunes:episode>
      <podcast:episode>9</podcast:episode>
      <itunes:title>Crossing borders without stumbling: a strategic approach to international expansion</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/3c410ea8</link>
      <description>
        <![CDATA[<p>This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital agencies thrive in a changing world.<br>Read the related article on our LinkedIn <a href="https://www.linkedin.com/pulse/crossing-borders-without-stumbling-strategic-lgvbf">page</a> and let us know your thoughts!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital agencies thrive in a changing world.<br>Read the related article on our LinkedIn <a href="https://www.linkedin.com/pulse/crossing-borders-without-stumbling-strategic-lgvbf">page</a> and let us know your thoughts!</p>]]>
      </content:encoded>
      <pubDate>Tue, 03 Mar 2026 07:21:32 +0100</pubDate>
      <author>Open Commerce</author>
      <enclosure url="https://media.transistor.fm/3c410ea8/41a5faf5.mp3" length="39999409" type="audio/mpeg"/>
      <itunes:author>Open Commerce</itunes:author>
      <itunes:duration>1999</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital agencies thrive in a changing world.<br>Read the related article on our LinkedIn <a href="https://www.linkedin.com/pulse/crossing-borders-without-stumbling-strategic-lgvbf">page</a> and let us know your thoughts!</p>]]>
      </itunes:summary>
      <itunes:keywords>business, technology, agency, ecommerce, partnership</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Prototyping in the AI Era</title>
      <itunes:episode>8</itunes:episode>
      <podcast:episode>8</podcast:episode>
      <itunes:title>Prototyping in the AI Era</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e927632e-f984-4570-9c21-fd1daf04b079</guid>
      <link>https://share.transistor.fm/s/ef13c489</link>
      <description>
        <![CDATA[<p>This is The Open Podcast, and this week we break with tradition and we'll switch to a Dutch interview. An English article based on this interview, including a Tools list and Prototype Checklist is available as LinkedIn <a href="https://www.linkedin.com/pulse/prototyping-ai-era-any-size-project-open-commerce-consultancy-ckmvf">Article</a> on our page.<br>Vandaag spreken we met Jeroen van Mierle en Christ Constandse, oprichters van Pragmai, over rapid prototyping met AI.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This is The Open Podcast, and this week we break with tradition and we'll switch to a Dutch interview. An English article based on this interview, including a Tools list and Prototype Checklist is available as LinkedIn <a href="https://www.linkedin.com/pulse/prototyping-ai-era-any-size-project-open-commerce-consultancy-ckmvf">Article</a> on our page.<br>Vandaag spreken we met Jeroen van Mierle en Christ Constandse, oprichters van Pragmai, over rapid prototyping met AI.</p>]]>
      </content:encoded>
      <pubDate>Tue, 30 Dec 2025 15:01:40 +0100</pubDate>
      <author>Open Commerce</author>
      <enclosure url="https://media.transistor.fm/ef13c489/e4e5493d.mp3" length="44608093" type="audio/mpeg"/>
      <itunes:author>Open Commerce</itunes:author>
      <itunes:duration>2230</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>This is The Open Podcast, and this week we break with tradition and we'll switch to a Dutch interview. An English article based on this interview, including a Tools list and Prototype Checklist is available as LinkedIn <a href="https://www.linkedin.com/pulse/prototyping-ai-era-any-size-project-open-commerce-consultancy-ckmvf">Article</a> on our page.<br>Vandaag spreken we met Jeroen van Mierle en Christ Constandse, oprichters van Pragmai, over rapid prototyping met AI.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, technology, agency, ecommerce, partnership</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Uncomfortable Conversations We Need to Have</title>
      <itunes:episode>7</itunes:episode>
      <podcast:episode>7</podcast:episode>
      <itunes:title>The Uncomfortable Conversations We Need to Have</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/6af1ce91</link>
      <description>
        <![CDATA[<p>This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital agencies thrive in a changing world.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital agencies thrive in a changing world.</p>]]>
      </content:encoded>
      <pubDate>Tue, 16 Dec 2025 10:22:38 +0100</pubDate>
      <author>Open Commerce</author>
      <enclosure url="https://media.transistor.fm/6af1ce91/d77b6c34.mp3" length="56299478" type="audio/mpeg"/>
      <itunes:author>Open Commerce</itunes:author>
      <itunes:duration>2814</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital agencies thrive in a changing world.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, technology, agency, ecommerce, partnership</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How To Get The Most From Techpartners</title>
      <itunes:episode>6</itunes:episode>
      <podcast:episode>6</podcast:episode>
      <itunes:title>How To Get The Most From Techpartners</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">16b8124a-5bf5-414b-aa7a-3b5cbfb08d2c</guid>
      <link>https://share.transistor.fm/s/cb89b16e</link>
      <description>
        <![CDATA[<p>This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital agencies thrive in a changing world. This episode we talk about how to get the most from techpartners.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital agencies thrive in a changing world. This episode we talk about how to get the most from techpartners.</p>]]>
      </content:encoded>
      <pubDate>Mon, 29 Sep 2025 09:00:00 +0200</pubDate>
      <author>Open Commerce</author>
      <enclosure url="https://media.transistor.fm/cb89b16e/4a3b5dcb.mp3" length="41911223" type="audio/mpeg"/>
      <itunes:author>Open Commerce</itunes:author>
      <itunes:duration>2095</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital agencies thrive in a changing world. This episode we talk about how to get the most from techpartners.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, technology, agency, ecommerce, partnership</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Adopting Emerging Tech Early</title>
      <itunes:episode>5</itunes:episode>
      <podcast:episode>5</podcast:episode>
      <itunes:title>Adopting Emerging Tech Early</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">36824d31-7b93-4e99-9abf-40c57ee7fa71</guid>
      <link>https://share.transistor.fm/s/f9251522</link>
      <description>
        <![CDATA[<p>This is the Adaptive Agency podcast, where your host Sander Mangel shares strategies and insights to help digital agencies thrive in a changing world. This episode we discuss about adopting emerging tech early.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This is the Adaptive Agency podcast, where your host Sander Mangel shares strategies and insights to help digital agencies thrive in a changing world. This episode we discuss about adopting emerging tech early.</p>]]>
      </content:encoded>
      <pubDate>Fri, 29 Aug 2025 12:43:46 +0200</pubDate>
      <author>Open Commerce</author>
      <enclosure url="https://media.transistor.fm/f9251522/1f5d5b5c.mp3" length="50346675" type="audio/mpeg"/>
      <itunes:author>Open Commerce</itunes:author>
      <itunes:duration>2517</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>This is the Adaptive Agency podcast, where your host Sander Mangel shares strategies and insights to help digital agencies thrive in a changing world. This episode we discuss about adopting emerging tech early.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, technology, agency, ecommerce, partnership</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Delivering the Convenience of SaaS with Open Source Solutions</title>
      <itunes:episode>4</itunes:episode>
      <podcast:episode>4</podcast:episode>
      <itunes:title>Delivering the Convenience of SaaS with Open Source Solutions</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e193c1cc-560b-413d-856e-84160f23cbaa</guid>
      <link>https://share.transistor.fm/s/145ddbfa</link>
      <description>
        <![CDATA[<p>This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital agencies thrive in a changing world. In this episode, we explore how to deliver SaaS-like benefits while maintaining open source control and flexibility.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital agencies thrive in a changing world. In this episode, we explore how to deliver SaaS-like benefits while maintaining open source control and flexibility.</p>]]>
      </content:encoded>
      <pubDate>Wed, 06 Aug 2025 20:52:59 +0200</pubDate>
      <author>Open Commerce</author>
      <enclosure url="https://media.transistor.fm/145ddbfa/acb9ff9e.mp3" length="45814464" type="audio/mpeg"/>
      <itunes:author>Open Commerce</itunes:author>
      <itunes:duration>2290</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital agencies thrive in a changing world. In this episode, we explore how to deliver SaaS-like benefits while maintaining open source control and flexibility.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, technology, agency, ecommerce, partnership</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Defining Your ICP</title>
      <itunes:episode>3</itunes:episode>
      <podcast:episode>3</podcast:episode>
      <itunes:title>Defining Your ICP</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a3845bf3-eb36-44b2-927b-1a2d1f2cb547</guid>
      <link>https://share.transistor.fm/s/dd5c4b89</link>
      <description>
        <![CDATA[<p>This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital agencies thrive in a changing world. In this episode, we dive into how to clearly define your Ideal Customer Profile - and why it’s crucial for agency growth.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital agencies thrive in a changing world. In this episode, we dive into how to clearly define your Ideal Customer Profile - and why it’s crucial for agency growth.</p>]]>
      </content:encoded>
      <pubDate>Tue, 01 Jul 2025 13:34:33 +0200</pubDate>
      <author>Open Commerce</author>
      <enclosure url="https://media.transistor.fm/dd5c4b89/81d2bbaf.mp3" length="38291154" type="audio/mpeg"/>
      <itunes:author>Open Commerce</itunes:author>
      <itunes:duration>1914</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital agencies thrive in a changing world. In this episode, we dive into how to clearly define your Ideal Customer Profile - and why it’s crucial for agency growth.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, technology, agency, ecommerce, partnership, ICP</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Navigating Tough Times</title>
      <itunes:episode>2</itunes:episode>
      <podcast:episode>2</podcast:episode>
      <itunes:title>Navigating Tough Times</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3a5cb465-1a60-407b-b786-a39ab8ad8123</guid>
      <link>https://share.transistor.fm/s/0daac499</link>
      <description>
        <![CDATA[<p>This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital agencies thrive in a changing world.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital agencies thrive in a changing world.</p>]]>
      </content:encoded>
      <pubDate>Tue, 10 Jun 2025 21:17:08 +0200</pubDate>
      <author>Open Commerce</author>
      <enclosure url="https://media.transistor.fm/0daac499/ca8cb012.mp3" length="47723453" type="audio/mpeg"/>
      <itunes:author>Open Commerce</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/WCay17jqQEL8Bvw2ilhEliCJxK_VKLg9djGAhiys3wM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yNWJl/NzcxOGY1OGY5MGM2/YTA0MTUxNTcwYWVm/MjlmMy5wbmc.jpg"/>
      <itunes:duration>2385</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital agencies thrive in a changing world.</p>]]>
      </itunes:summary>
      <itunes:keywords>business, technology, agency, ecommerce, partnership</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to run effective presales meetings</title>
      <itunes:episode>1</itunes:episode>
      <podcast:episode>1</podcast:episode>
      <itunes:title>How to run effective presales meetings</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">1c52890f-8f1f-4aef-bce8-e1576fb5740f</guid>
      <link>https://share.transistor.fm/s/6c9068cd</link>
      <description>
        <![CDATA[<p>This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital agencies thrive in a changing world. <br>In this episode, we’re talking about something that sits at the heart of every successful project: <strong>how to run effective presales meetings</strong>.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital agencies thrive in a changing world. <br>In this episode, we’re talking about something that sits at the heart of every successful project: <strong>how to run effective presales meetings</strong>.</p>]]>
      </content:encoded>
      <pubDate>Tue, 20 May 2025 10:44:07 +0200</pubDate>
      <author>Open Commerce</author>
      <enclosure url="https://media.transistor.fm/6c9068cd/a9dfc1d4.mp3" length="30650465" type="audio/mpeg"/>
      <itunes:author>Open Commerce</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/WD4eU-yLvZ4Gg_DHnV7K_ucsJHNk7_Umpspxkj4aGfY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85YmE1/MTg3OGUzYThjYjZm/NTQzNTgxN2E4YjA4/M2E0ZC5wbmc.jpg"/>
      <itunes:duration>1532</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital agencies thrive in a changing world. <br>In this episode, we’re talking about something that sits at the heart of every successful project: <strong>how to run effective presales meetings</strong>.</p>]]>
      </itunes:summary>
      <itunes:keywords>presales, meetings, ecommerce, agency, partnership</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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