The 1% Edge

E76 - The Patterns Others Miss | S.J. King

Carlos Nouche — Tue, 19 May 2026 13:00:00 +0100

In this episode of the 1% Edge podcast, host Carlos Nouche speaks with S.J. King, an author and former CEO, about the importance of recognizing patterns in business and decision-making. S.J. shares his journey from corporate success to understanding the deeper aspects of leadership and wisdom. He discusses the four steps to building the muscle of pattern reading, the significance of company culture, and the need for wisdom in today's decision-making processes. S.J. also emphasizes the importance of hiring for cultural fit and shares insights from his own life experiences, including his new book, 'The Inner Compass.'

Takeaways

The ability to see patterns can be trained.
Understanding company culture is crucial for success.
Hiring for cultural fit is essential to avoid dissonance.
Wisdom is more important now than ever in decision-making.
The four steps to pattern reading are observing, reflecting, applying, and integrating.
S.J. King's journey includes a blend of corporate leadership and academic pursuits.
Engaging with employees' ideas can lead to innovation.
Cultural coherence is vital for implementing new ideas.
The story of a brand must align with customer expectations.
Personal relationships can benefit from the principles of pattern reading.

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

Listen to The 1% Edge on these podcast platforms:
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#AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunication
The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

E75 - The 1% Improvement Mindset That Builds Great Leaders I Jarrod Lopiccolo

Carlos Nouche — Thu, 14 May 2026 13:00:00 +0100

In this episode of the 1% Edge podcast, Carlos Nouche and Jarrod Lopiccolo discuss the importance of striving for incremental improvement in both personal and professional life. They explore how to foster meaningful connections in an increasingly AI-driven world, emphasizing the need for empathy, feedback, and curiosity. Jarrod shares insights on leadership, the significance of human connection, and the challenges of managing diverse personalities within a team. The conversation highlights the necessity of kindness and understanding in building a positive culture, as well as the role of curiosity in enhancing relationships and personal growth.

Takeaways

Striving for 1% improvement can lead to significant growth.
Human connection is declining in today's AI-driven world.
Feedback should be kind, not just nice.
Creating a safe space for feedback is essential.
Curiosity drives meaningful connections with others.
Leaders should model the behavior they want to see.
Personal well-being impacts professional performance.
Empathy is crucial in leadership and team dynamics.
It's important to address toxic behaviors in the workplace.
Life is about making authentic connections with others.

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

E74 - How to Build a Powerful Personal Brand on LinkedIn Using AI | Mandy McEwen

Carlos Nouche — Tue, 12 May 2026 13:00:00 +0100

In this episode of the 1% Edge podcast, Carlos Nouche speaks with Mandy McEwen about the significance of personal branding in the age of AI, particularly on platforms like LinkedIn. They discuss how personal branding is essential for professionals at all stages of their careers, the importance of leveraging company content, and the evolving landscape of social media. Mandy shares insights on maximizing engagement through diverse content, understanding LinkedIn's algorithm, and utilizing AI for authentic content creation. The conversation also touches on the importance of building genuine connections and sharing personal stories to enhance one's brand.

Takeaways

Personal branding is essential in today's digital age.
Everyone with a LinkedIn profile has a personal brand.
Maximizing relationships is key to personal branding.
You can leverage your company's content for personal branding.
Choose platforms based on where your audience spends time.
LinkedIn's algorithm is now more relevancy-based.
Engagement through commenting is crucial for visibility.
Diverse content types enhance engagement on LinkedIn.
Authenticity in storytelling builds trust and connections.
Mandy's Next Wave membership helps entrepreneurs establish their brand.

Connect with Mandy: https://www.linkedin.com/in/mandymcewen/

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

E73 - How comedy skills can transform the way teams communicate, collaborate, and lead

Carlos Nouche — Thu, 07 May 2026 13:00:00 +0100

In this episode of the 1% Edge podcast, Carlos Nouche interviews Kevin Hubschmann, founder of Laugh Dot Events, about how comedy skills can enhance communication and collaboration in professional settings. Kevin discusses the importance of active listening, the art of pausing, and effective communication techniques derived from comedy. He shares his journey from SaaS sales to using comedy as a tool for professional development, emphasizing the value of experiential learning through comedy exercises. Kevin also highlights his commitment to continuous improvement and experimentation in his work.

Takeaways

Comedy skills are essential for professional development.
Active listening is the foundation of effective communication.
Pausing during conversations can enhance engagement.
Using 'yes, and' promotes positive communication.
Avoid using 'but' to maintain momentum in conversations.
Experiential learning through comedy exercises is impactful.
Continuous improvement is key to personal growth.
Laughter fosters stronger team connections.
Effective communication requires conscious word choice.
Comedy can be a powerful tool in the workplace.

Connect with Kevin - https://www.linkedin.com/in/kevin-hubschmann/

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

E72 - How do you sell based on Value? | Eric Shaver

Carlos Nouche — Tue, 05 May 2026 13:38:57 +0100

The conversation explores the critical gap in financial literacy among enterprise salespeople and the importance of effective communication with executives. Eric Shaver emphasizes that many sales professionals struggle to engage in meaningful financial discussions, which can hinder their effectiveness in sales. He highlights the need for salespeople to understand financial concepts and communicate in a way that resonates with executive-level decision-makers.

Takeaways

Almost every enterprise salesperson is functionally financially illiterate.
Salespeople often struggle to start conversations about finance.
Executives can quickly assess if salespeople understand their language.
Effective communication is crucial for guiding executive thinking.
Sales training should include financial literacy components.
Understanding finance can enhance sales effectiveness.
Salespeople need to articulate value in financial terms.
Building rapport with executives requires financial fluency.
Sales success is linked to the ability to discuss financial matters.
Sales professionals must adapt their language to their audience.

Connect with Eric: https://www.linkedin.com/in/eshaver/

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

E71 - BREAKING THE SILOS OF SALES AND PRE-SALES | Art Fromm

Carlos Nouche — Tue, 28 Apr 2026 13:00:00 +0100

In this episode, Carlos Nouche and Art Fromm discuss the critical relationship between sales and pre-sales teams, emphasizing the need for collaboration and breaking down silos. They explore the distinct roles of sales and pre-sales, the importance of discovery and qualification in the sales process, and how building trust can enhance client relationships. Art shares insights from his experience in sales enablement and highlights the necessity for continuous improvement in both sales and pre-sales roles to achieve success in B2B environments.

Takeaways

Sales and pre-sales must work together seamlessly.
Understanding roles is crucial for effective collaboration.
Discovery and qualification are key to successful sales.
Sales engineers are often more trusted than salespeople.
The best demos are those that are not needed.
Continuous improvement is essential for success.
Building trust enhances client relationships.
Pre-sales should be involved in the discovery process.
Effective communication is vital for sales success.
Sales and pre-sales roles are interdependent and should be aligned.

Connect with Art Fromm - https://www.linkedin.com/in/artfromm/

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

E70 - BUILDING A GREAT COMPANY CULTURE THAT LASTS | Jeff Forrest Sr.

Carlos Nouche — Tue, 21 Apr 2026 13:00:00 +0100

Most company cultures don't survive leadership transitions or tough years. WPC's has thrived for 50 years across three generations. Jeff Forrest Sr., President and CEO of WPC, reveals how his Central Florida construction company built a culture so strong it's now led by his son in the third generation of family leadership.

Jeff shares "The WPC Way," reframing construction beyond building structures. His team creates spaces where families take their only vacation, students live independently for the first time, or seniors spend their final years. This perspective drives everything from immaculate job sites to how employees treat each other. Discover why Jeff picks up trash on job sites instead of yelling when standards slip, and learn practical systems like speed dating onboarding where new hires meet a dozen team members before starting work.

The biggest mistake companies make is failing to define why they exist beyond making money. Jeff and partners know every employee personally, investing in relationships that dramatically reduce turnover. He tackles maintaining culture through hurricanes, economic crashes, and even a major cyber attack, approaching crises with curiosity rather than panic and modeling the calm optimism his team now replicates.

Key Takeaways:
Reframe your purpose beyond transactions so employees see meaningful impact on real lives.
Lead by example, not yelling. Demonstrate expectations yourself when standards slip.
Create structured onboarding with speed dating sessions and pairing to embed culture before formal work.
Approach crises with curiosity, asking what you'll learn rather than panicking.
Invest time in every employee to create loyalty and reduce costly turnover.
Understand underperformance root causes: poor training is leadership's fault, personal struggles require empathy.

Connect with Jeff Forrest Sr.:
LinkedIn: https://www.linkedin.com/in/jeff4est
Website: https://www.wpc.com
Email: jeff@wpc.com

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

E69 - Leading Sales Teams in the Age of AI Agents | Kristie K. Jones

Carlos Nouche — Tue, 14 Apr 2026 13:00:00 +0100

In this episode, Kristie K. Jones, author of Selling Your Way IN and founder of Sales Acceleration Group, explores what it takes to lead effectively when your team includes both people and digital coworkers.
The sales profession is at a critical inflection point. With AI agents poised to replace entry-level SDR roles and transform entire go-to-market strategies, sales leaders must develop new skill sets to thrive in a world where humans and AI agents work side by side.

Kristie shares eye-opening insights from attending five conferences this fall, revealing that nearly 1.1 million jobs were lost by October 2025 compared to 724,000 in all of 2024, with AI cited as a major factor. She discusses the uncomfortable reality that companies are testing AI SDRs that work around the clock without sick days, vacations, or emotions, and explains why SDR positions are just the beginning of this transformation.

Discover why the traditional path to sales leadership is broken. Organizations have long promoted top performers to management without providing leadership training, creating a generation of leaders who struggle to teach the art of sales. Kristie argues that as buyers become increasingly sophisticated and educated through their own research and AI assistants, sales teams must invest more in developing human skills, not less, yet most companies are doing the opposite.

Learn the three critical skills every sales leader needs for this new era. First, becoming a go-to-market engineer who understands how to architect teams that blend human talent with AI agents and automation. Second, shifting from being the captain of the plane to becoming air traffic control in the tower, orchestrating complex systems rather than just executing. Third, mastering process documentation because without clear processes, adding AI creates chaos rather than efficiency.

Kristie tackles the hard questions about the future of sales careers. If AI agents take starter roles, how will new salespeople develop skills? She proposes that sales engineers may become the new must-have role as buyers self-educate and only need human help for integration, security, and technical questions. She also discusses product-led growth expanding beyond consumer products into B2B software, requiring websites packed with educational videos that AI can customize for different industries.

The conversation explores generational differences in technology adoption, from Baby Boomers who remember party lines to Gen Z who have never known life without smartphones and streaming services. Kristie shares her perspective on why companies are using AI as justification for layoffs even though 70-80% of AI projects haven't proven productive yet, predicting a pendulum swing as organizations learn what works and what doesn't through trial and error.
Whether you're a sales leader preparing for the future, a founder building your go-to-market strategy, or a sales professional wondering how to protect your career, this conversation delivers honest insights about the transformation ahead and practical guidance for navigating it successfully.

Connect with Kristie K. Jones:
LinkedIn: https://www.linkedin.com/in/kristiekjones
Website: https://kristiekjones.com
Book: Selling Your Way IN: The Playbook for Setting Your Income and Owning Your Life

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

E68 - Stop Making These Sales Meeting Mistakes | Mario Martinez Jr.

Carlos Nouche — Tue, 07 Apr 2026 13:06:21 +0100

In this episode, Mario Martinez Jr., CEO and Founder of Vengreso and creator of FlyMSG, shares proven strategies to cut through the noise and engage today's digitally connected buyers.

Mario breaks down why traditional cold outreach no longer works and reveals the exact multi-channel approach that drives real results. Learn why your first prospecting step should never be sending an email, how to earn the right to connect on LinkedIn, and why video prospecting appeals to two human senses instead of one. He explains the power of personalization beyond what AI can automate and shares the triangulation method to discover which channels your prospects actually engage on.

Discover practical tactics like the LinkedIn follow feature that guarantees 100% email deliverability, the PVC sales methodology for every message, and how to leverage referrals effectively. Mario also addresses the biggest mistakes sellers make, including over-relying on single channels, sending connection requests too early, and failing to build genuine personal brands that warm up prospects before outreach.
Whether you're a BDR, account executive, or sales leader, this conversation delivers actionable insights to increase buyer engagement, build pipeline, and save time in your prospecting process.

Key discussion points include the shift from 8-12 to 15-22 touch points needed post-COVID, why 80 billion more emails were sent in one year alone, and how modern buyers now control when and how they consume sales messages. Mario shares why most AI SDR platforms will fail, how to create hyper-personalized outreach that actually works, and the importance of developing core skills before leveraging technology.
Ready to transform your prospecting approach and book more qualified meetings? Mario also discusses building your personal brand, creating content that brings prospects to you, and why your network truly is your net worth in modern selling.

Connect with Mario Martinez Jr.:
LinkedIn: https://www.linkedin.com/in/mthreejr

We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

E67 - THE POWER OF EMPATHY IN BUSINESS | John DeRaeve

Carlos Nouche — Tue, 31 Mar 2026 13:00:00 +0100

In this episode of the 1% Edge podcast, host Carlos Nouche and guest John DeRaeve explore the profound impact of empathy in both sales and leadership. They discuss how empathy fosters trust, enhances customer relationships, and can be a differentiator in a competitive landscape. John shares personal anecdotes about building lasting connections with clients and the importance of understanding their needs. The conversation also touches on the role of AI in enhancing empathetic communication and the continuous journey of personal and professional growth.

We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

E66 - Mastering the Art of Hiring | Scott Barton

Carlos Nouche — Tue, 24 Mar 2026 13:00:00 +0000

In this episode of the 1% Edge podcast, host Carlos Nouche and guest Scott Barton, Head of Sales at Bluevine, delve into the intricacies of hiring the right candidates. They discuss the importance of identifying key traits, effective interviewing techniques, and the evolving landscape of recruitment, especially in a competitive market. The conversation also touches on the role of AI in hiring, common mistakes organizations make, and the significance of in-person interactions. Scott shares valuable insights on how to sell the role to candidates and the importance of active listening throughout the hiring process.

We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

E65 - UNLOCKING BUSINESS GROWTH THROUGH MARKETING STRATEGIES | Lisanne Murphy

Carlos Nouche — Tue, 17 Mar 2026 13:00:00 +0000

In this episode of the 1% Edge Podcast, host Carlos Nouche speaks with Lisanne Murphy, founder of Lumina Growth Lab, about unlocking business growth through innovative marketing strategies. They discuss the importance of understanding the customer journey, the psychology of buyers, and how to navigate the evolving landscape of AI in marketing. Lisanne shares insights on creating effective content, common marketing mistakes in B2B, and her personal journey of optimization and growth.

Catch Carlos on The Marketing Matrix Podcast with Lisanne Murphy — listen here:
https://youtu.be/3SfFXk4D0kM

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

E64 - REVOLUTIONIZING SALES: AUTOMATED GO-TO-MARKET STRATEGIES | Dave Boyce

Carlos Nouche — Tue, 10 Mar 2026 13:00:00 +0000

In this episode of the 1% Edge Podcast, Carlos Nouche and Dave Boyce discuss the evolving role of sales managers in today's business environment. They explore the definition of sales management, the responsibilities of sales managers, and the challenges they face in maximizing team performance. The conversation also delves into the importance of coaching and development, the impact of AI on sales coaching, and the future of sales management. Dave shares insights from his extensive experience in sales leadership and emphasizes the need for managers to adapt to changing market dynamics.

We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

E63 - THE POWER OF PEOPLE-FIRST CULTURE | Aron Bohlig

Carlos Nouche — Tue, 03 Mar 2026 13:00:00 +0000

In this episode of the 1% Edge Podcast, Carlos Nouche and Aron Bohlig discuss a three-part actionable playbook for closing seven-figure deals that require board approval. They explore the importance of understanding senior approvals, crafting effective ROI summaries, navigating the complexities of private equity dynamics, and engaging executives effectively. The conversation also touches on the challenges of transitioning to product-led growth strategies in sales.

We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

E62 - Why “experience” is the most Underestimated Competitive Advantage in modern organizations

Carlos Nouche — Tue, 24 Feb 2026 13:00:00 +0000

In this episode of the 1% Edge podcast, host Carlos Nouche engages with Shane Yost, founder and CEO of XA³, to explore the critical role of experience as a competitive advantage in modern organizations. Shane emphasizes that simply implementing new software does not guarantee improved outcomes; instead, organizations must focus on removing friction for employees, customers, and partners to enhance overall experience. He discusses the importance of understanding the intrinsic value behind actions taken within a business and how this understanding can lead to better customer retention and employee satisfaction.

The conversation delves into the significance of having hard conversations and asking tough questions to align organizational goals. Shane shares insights on the value of hiring veterans, who bring grit and adaptability to the workplace, and how their experiences can enhance team dynamics. The episode concludes with Shane discussing the challenges of standing out in a crowded market and the importance of building lasting relationships with partners and clients to create a successful ecosystem.

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

E61 - UNLOCKING THE SECRETS OF TOP SALES PERFORMERS | John Westman

Carlos Nouche — Tue, 17 Feb 2026 13:00:00 +0000

In this episode of the 1% Edge Podcast, host Carlos Nouche interviews John Westman, a VP at Citius Pharmaceuticals, Inc and author of 'Client Champion.' They discuss the beliefs and behaviors of top 1% sales performers, emphasizing the importance of trust, relationships, and continuous learning in sales. John shares insights from his book, actionable strategies for sales success, and the significance of human connection in a world increasingly influenced by technology. The conversation highlights the need for sales professionals to be client champions and to focus on making their clients' lives better.

We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

E60 - THE BEAUTY OF THE JOURNEY: LESSONS FROM LIFE | Graeme Coyne

Carlos Nouche — Tue, 10 Feb 2026 13:00:00 +0000

In this episode of the 1% Edge podcast, host Carlos Nouche and guest Graeme Coyne delve into the concept of purpose, exploring how it relates to personal and professional journeys. They discuss the importance of enjoying the journey rather than fixating solely on destinations, reflecting on career ambitions, setbacks, and the lessons learned along the way. Graeme shares practical advice for account executives and emphasizes the significance of self-reflection and maintaining a positive attitude in the face of challenges. The conversation highlights the value of personal growth and the ongoing quest for purpose in life.

Connect with Graeme Coyne on LinkedIn: https://www.linkedin.com/in/graeme-coyne-9b971659/

We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

E59 - THE POWER OF PEOPLE FIRST CULTURE | Sean Farrell

Carlos Nouche — Tue, 03 Feb 2026 13:00:00 +0000

In this episode of the 1% Edge podcast, host Carlos Nouche speaks with Sean Farrell, CEO of QDS, about the importance of a people-first culture in business. They discuss how understanding employees as whole individuals can lead to greater success, the significance of hiring for cultural fit, and the value of embracing failure as a learning opportunity. Sean shares insights on leadership development, integrating faith into business practices, and balancing the need for accountability with a caring workplace environment. The conversation also touches on lessons learned from professional sports and the importance of self-care for leaders.

Connect with Sean Farrell on LinkedIn: https://www.linkedin.com/in/sean-o-farrell/
We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

E58 - Why Sales Performance Is Stagnating: The Growing Seller & Buyer Disconnect | Andy Paul

Carlos Nouche — Tue, 27 Jan 2026 13:00:00 +0000

In this episode of the 1% Edge Podcast, Carlos Nouche and Andy Paul discuss the stagnation in sales performance despite increased investments in training and technology. They explore the disconnect between sellers and buyers, emphasizing the need for sellers to understand the buyer's journey and the importance of helping buyers commit to change before making a purchase decision. The conversation highlights the role of human connection in sales, especially in an increasingly AI-driven landscape, and the necessity for sales processes to align with buyer needs.
We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

E57 - PRACTICAL WAYS THAT MAKE HUMANS MORE PRODUCTIVE WITH AI | Matt Ericksen

Carlos Nouche — Tue, 20 Jan 2026 13:00:00 +0000

In this episode of the 1% Edge podcast, host Carlos Nouche speaks with Matt Ericksen, Vice President of Sales and Operations at Griswold, about practical ways to enhance human productivity in the age of AI. They discuss the challenges of AI implementation, the importance of maximizing human connection in business, and share specific examples of how AI tools have transformed recruitment, sales conversations, and operational efficiency. Matt emphasizes the need for thoughtful AI integration while addressing privacy concerns and measuring the impact of these technologies on productivity.

Takeaways

78% of AI projects yield no return on investment.
Maximizing human connection is crucial in business.
AI can help free up time for meaningful interactions.
Creating AI agents can significantly reduce time spent on tasks.
Quality of job ads improves with AI assistance.
Better interviews lead to better hiring decisions.
AI enhances the client intake process.
AI agents can streamline access to regulatory information.
Privacy concerns must be addressed when implementing AI.
Measuring AI's impact on productivity is essential.

Connect with Matt - https://www.linkedin.com/in/matt-ericksen-32b75a77/

E56 - ART OF DETACHMENT AND IT'S ROLE IN SALES, SALES LEADERSHIP, AND EVEN CULTURE | Warren Spiwak

Carlos Nouche — Tue, 13 Jan 2026 13:00:00 +0000

In this episode of the 1% Edge Podcast, Carlos Nouche and Warren Spiwak discuss the art of detachment in sales, emphasizing the importance of building trust and authentic relationships with clients. Warren shares insights from his extensive experience in the insurance industry, highlighting how detaching from outcomes can lead to more meaningful conversations and better results. They explore the pressures faced by sales professionals and the significance of curiosity and preparation in fostering successful interactions. Warren also provides advice on creating a culture of detachment within sales teams and reflects on his personal journey in the industry.

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

E55 - THINK OUTSIDE THE BOX, ESPECIALLY WHEN IT COMES TO SALES | Miram Ebrahim

Carlos Nouche — Tue, 06 Jan 2026 13:00:00 +0000

In this episode of the 1% Edge Podcast, Carlos Nouche speaks with Miram Ebrahim about the importance of thinking outside the box in sales. They discuss how unique strategies and personal experiences can lead to success, the necessity of structure and organization in achieving goals, and the power of daily affirmations and mindset. Miram shares her journey through challenges and missteps in her career, emphasizing the importance of focusing on revenue-generating activities and giving oneself credit for achievements. The conversation concludes with insights on continuous growth and the significance of stepping out of comfort zones.

Takeaways
Thinking outside the box means being daring and bold.
There’s never a dead end; keep trying new approaches.
Organization creates balance and accountability in sales.
Daily affirmations can set a positive mindset for success.
Focus on revenue-generating activities to prioritize effectively.
Not everyone will like you; focus on being respected instead.
Give yourself credit for your achievements and efforts.
Continuous growth comes from stepping out of your comfort zone.
Embrace challenges as opportunities for learning and development.
Surround yourself with good influences and mentors.

Connect with Miram - https://www.linkedin.com/in/miramebrahim/

E54 - THE POWER OF RELATIONSHIPS IN BUSINESS AND IN LIFE | Jakob Wahl

Carlos Nouche — Tue, 30 Dec 2025 13:00:28 +0000

In this episode of the 1% Edge podcast, host Carlos Nouche speaks with Jakob Wahl, President and CEO of IAAPA, about the significance of relationships in business. They explore how building a community of trust and empathy can lead to long-term success, the importance of maintaining relationships with members, and the unique perspective of non-profit organizations. Jakob shares insights on empowering employees to provide exceptional customer service and the value of investing in relationships for future growth.

Takeaways

Building relationships is about empathy and understanding.
A strong community fosters trust and collaboration.
Maintaining relationships requires ongoing effort and engagement.
Empowering employees leads to better customer service.
Investing in relationships pays off in the long run.
Non-profits focus on service rather than profit.
Creating memorable experiences is key to customer loyalty.
Communication is crucial in managing customer expectations.
Successful businesses prioritize emotional connections with customers.
Long-term perspectives drive sustainable growth.

E53 - PUTTING IN THE REPS: THE SECRET TO GROWTH IN SALES, LIFE, AND BEYOND | Jarrett Hopper

Carlos Nouche — Tue, 23 Dec 2025 13:00:00 +0000

In this episode of the 1% Edge podcast, host Carlos Nouche speaks with Jarrett Hopper, Vice President of Sales at Savista, about the importance of 'putting in the reps' in sales and life. They discuss the challenges faced in sales, the significance of continuous learning, and the role of education in career development. Jarrett shares personal anecdotes about his work ethic, the generational differences in motivation, and the universal nature of sales skills. The conversation emphasizes the need for self-awareness and the importance of building genuine relationships in sales.

Takeaways

Putting in the reps is essential for growth in sales and life.
It's not just about quantity; quality of actions matters.
Bad form in practice leads to poor results.
Challenges often teach us our biggest lessons.
A strong work ethic is crucial for success.
Self-awareness is key to continuous improvement.
Everyone is involved in sales in some capacity.
Education can provide a solid foundation for your career.
Sales is about building relationships, not just transactions.
Your degree can open unexpected doors in your career.

E52 - GROWING A BUSINESS FROM ZERO AND DOING SOMETHING GOOD FOR THE WORLD | Cole Tenney

Carlos Nouche — Tue, 16 Dec 2025 01:00:00 +0000

In this episode of The 1% Edge, host Carlos Nouche sits down with Cole Tenney, President of Woobie, to discuss what it takes to grow a mission-driven business from zero—while making a meaningful impact in the world.

Cole shares his journey from military service to entrepreneurship and explains how Woobie helps veterans navigate the complex VA benefits system to receive the benefits they’ve earned. One of the most eye-opening insights: nearly two out of three veterans don’t receive their VA benefits, often due to lack of education and an overwhelming claims process.

The conversation covers entrepreneurship, business growth, hiring the right team, leveraging technology, and maintaining focus while scaling—all through the lens of supporting veterans and improving mental health outcomes.

This episode is a must-listen for founders, veterans, and anyone interested in building a purpose-driven business that delivers real outcomes.

🇺🇸 Topics Covered

VA benefits and why most veterans don’t receive them

Growing Woobie from idea to impact

Transitioning from military service to entrepreneurship

Leveraging technology to simplify complex systems

Hiring veterans and building strong teams

Business growth challenges and leadership lessons

Focus, discipline, and long-term success

Mental health, hobbies, and personal development

💡 Key Takeaways

Woobie helps veterans access the VA benefits they’ve earned

Nearly 2 out of 3 veterans never receive benefits

The VA claims process is complex and misunderstood

Hiring experts was critical to scaling Woobie

Technology can streamline outdated systems

Focus and discipline are essential for growth

Veterans bring a powerful work ethic to business

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- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

E51 - NAVIGATING HUMAN CONNECTION IN THE AI ERA | Karen Eber

Carlos Nouche — Tue, 09 Dec 2025 13:00:00 +0000

In this episode of the 1% Edge podcast, host Carlos Nouche engages with Karen Eber, an expert in storytelling and communication, to explore the complexities of human interaction in the age of AI and social media. They discuss the dual nature of modern communication, the importance of emotional intelligence, and the art of listening. Karen emphasizes the power of storytelling in creating connections and understanding, while also sharing her philosophy of making incremental improvements in personal and professional growth.

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- Carlos and the 1% Edge Team

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#AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunication

E50 - HIGH-TOUCH ENGAGEMENT IN TODAY'S DIGITAL WORLD | Brian Leonard

Carlos Nouche — Tue, 02 Dec 2025 13:02:24 +0000

In this episode of the 1% Edge Podcast, Carlos Nouche speaks with Brian Leonard, Vice President of Sales at Quill, about the significance of high touch engagement in a digital world. They discuss the importance of building relationships in sales, adapting to face-to-face interactions, and understanding generational differences in customer preferences. Brian shares insights on differentiation in a commodity market, the role of customer service in relationship management, and his personal career journey from medical devices to office supplies. The conversation concludes with reflections on work-life balance and personal growth.

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- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

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E49 - WORK LIKE YOU LIVE | Chris Faklaris

Carlos Nouche — Tue, 25 Nov 2025 13:00:00 +0000

In this episode of the 1% Edge Podcast, Carlos Nouche speaks with Chris Faklaris, a former professional soccer player and current CRO at Kahua, about the parallels between sports and work. They discuss Chris's 50 by 50 adventure, where he set out to complete 50 athletic challenges in a year, and how the discipline and teamwork learned in sports can be applied to the workplace. Chris shares strategies for staying focused on key priorities, the importance of accountability in teams, and how to hire for culture and performance. The conversation emphasizes the value of building relationships and understanding what motivates individuals to drive success.

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E48 - MASTERING THE ED-TECH GAME | Ari Paparo

Carlos Nouche — Fri, 21 Nov 2025 13:00:00 +0000

In this episode of the 1% Edge Podcast, host Carlos Nouche speaks with Ari Paparo, a seasoned expert in ad tech, about the evolution of digital advertising, the dominance of Google, and the impact of AI on the industry. They discuss strategies for B2B companies, the role of podcasting and social media in advertising, and common mistakes to avoid in ad tech. Ari shares insights from his career and his new book, 'Yield', which explores Google's journey in the advertising space.

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E47 -THE CUSTOMER GROWTH STALL - SIGNALS THAT MOST COMPANIES MISS | Ellie Wu

Carlos Nouche — Wed, 19 Nov 2025 13:00:00 +0000

In this episode of the 1% Edge Podcast, Carlos Nouche speaks with Ellie Wu, founder of C-Suite CX, about the phenomenon of customer growth stalls. They explore the signs of growth stalls, the importance of internal processes, and how founders can better understand their customers' needs. Ellie emphasizes the significance of metrics like employee effort scores and the role of advisors in navigating challenges. The conversation also touches on the balance between customer success and sales, and the importance of embracing imperfection for continuous improvement.

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E46 - MAXIMIZING SALES PERFORMANCE IN A CHANGING ENVIRONMENT | Dave Brock

Carlos Nouche — Fri, 14 Nov 2025 13:00:00 +0000

In this episode of the 1% Edge Podcast, Carlos Nouche and Dave Brock discuss the evolving role of sales managers in today's business environment. They explore the definition of sales management, the responsibilities of sales managers, and the challenges they face in maximizing team performance. The conversation also delves into the importance of coaching and development, the impact of AI on sales coaching, and the future of sales management. Dave shares insights from his extensive experience in sales leadership and emphasizes the need for managers to adapt to changing market dynamics.

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EP45 - THE NEW SALES PLAYBOOK FOR 2025 | Dan Tyre

Carlos Nouche — Wed, 12 Nov 2025 13:00:00 +0000

In this episode of the 1% Edge Podcast, Carlos Nouche speaks with Dan Tyre, a seasoned sales expert and founder of Tyre Angel. They discuss the evolving landscape of sales in 2025, particularly the impact of AI on sales processes. Dan emphasises the need for salespeople to adapt by becoming AI-savvy, focusing on preparation, and understanding their ideal customer profiles. The conversation also highlights the importance of customer retention, the modern sales process, and the value of being of service to others in the industry.

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E44 - NAVIGATING WORK-LIFE BALANCE | Mark Reynolds

Carlos Nouche — Fri, 07 Nov 2025 13:00:00 +0000

In this episode of the 1% Edge podcast, Carlos Nouche and Mark Reynolds discuss the complexities of achieving work-life balance. They explore personal well-being strategies, the importance of family connections, and effective leadership dynamics. Mark shares his insights on prioritizing personal health, creating family traditions, and empowering teams in the workplace. The conversation emphasizes the need for planning, setting boundaries, and continuous improvement in both personal and professional life.

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E43 - SELL LIKE NO-ONE ELSE: 3 WINNING TRAITS FOR TODAY'S MARKET | David Galvin

Carlos Nouche — Wed, 05 Nov 2025 13:00:00 +0000

In this episode of the 1% Edge podcast, host Carlos Nouche and guest David Galvin discuss the essential traits that differentiate successful salespeople in today's market. They emphasize the importance of positive tenacity, grit, and a structured process in sales. David shares personal anecdotes and strategies that highlight how building relationships and being empathetic can lead to greater success in sales. The conversation also touches on the significance of adapting to remote selling and the value of being present with clients.

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E42 - VALUE CREATION IN SAAS : A NEW APPROACH | John Lepto IV

Carlos Nouche — Fri, 31 Oct 2025 13:00:00 +0000

In this episode of the 1% Edge Podcast, Carlos Nouche interviews John Lepto IV, Chief Revenue Officer at Clear Go-To-Market, discussing the intricacies of private equity, particularly in the SaaS environment. They explore the differences between private equity and venture capital, the shift towards value creation, the importance of speed and due diligence in leadership roles, and common mistakes made by leadership teams in private equity settings. John shares insights from his extensive experience in the field, emphasizing the need for clarity in go-to-market strategies and the importance of being prepared for board meetings.
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E41 - DEBUNKING MARKETING MYTHS FOR BUSINESS SUCCESS | Rodolfo Haenni

Carlos Nouche — Wed, 29 Oct 2025 13:00:00 +0000

In this episode of the 1% Edge podcast, Carlos Nouche and Rodolfo Haenni discuss the common myths surrounding marketing and its critical role in business strategy. They explore the importance of aligning sales and marketing efforts, understanding customer needs, and quantifying the value delivered to customers. Rodolfo emphasizes the need for consistency and discipline in achieving business success and highlights the significance of continuous improvement in both personal and professional growth.

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E40- BUILDING A STATUP BASED ON DELIVERING VALUE | Ashok Rajan

Carlos Nouche — Fri, 24 Oct 2025 13:00:00 +0100

In this episode of the 1% Edge Podcast, Carlos Nouche and Ashok Rajan discuss the importance of building a startup focused on delivering value rather than just technology. They explore the significance of understanding ROI from the customer's perspective, navigating the committee buying process, and the challenges founders face in balancing their passion for technology with the need to address customer pain points. The conversation also delves into the role of AI in modern startups and the necessity of purposeful data solutions to drive value creation.

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- Carlos and the 1% Edge Team

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E39 - MASTERING COACHING AND PERFORMANCE MANAGEMENT | Ian Grace

Carlos Nouche — Wed, 22 Oct 2025 13:00:00 +0100

In this episode of the 1% Edge podcast, Carlos Nouche and Ian Grace discuss the critical aspects of coaching and performance management in sales. They explore the transition from being a successful salesperson to an effective sales leader, emphasizing the importance of coaching, real-time feedback, and the need for a strong discovery process. Ian shares insights on navigating challenging market conditions, the role of AI in enhancing sales coaching, and the key performance metrics that drive success. The conversation highlights the significance of continuous improvement and the mindset shift required for effective leadership.

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E38 - CONSULTATIVE SELLING IN TECH SALES | John Care

Carlos Nouche — Fri, 17 Oct 2025 13:00:00 +0100

In this episode of the 1% Edge podcast, Carlos Nouche and John Care delve into the evolving role of sales engineers in the tech industry. They discuss the importance of consultative selling, the impact of AI on sales processes, and the significance of understanding both pain and gain in customer interactions. John emphasizes the need for collaboration between sales reps and engineers, the value of building trust with customers, and the future of human connection in sales. The conversation also touches on strategies for building a world-class sales team and the personal insights of John as an NFL owner and author.

John's LinkedIn: https://www.linkedin.com/in/johncare/

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E37 - RESILIENCE IS ABOUT GETTING UP WITH GRACE AND CLARITY | Tom LeNoble

Carlos Nouche — Wed, 15 Oct 2025 13:00:00 +0100

In this episode of the 1% Edge Podcast, host Carlos Nouche speaks with Tom LeNoble, a coach, speaker, and author, about resilience and reinvention. Tom shares his personal journey, including his experiences with life-threatening illnesses and his career at Facebook. They discuss the importance of setting intentions, navigating career transitions, and the value of philanthropy. Tom emphasizes that resilience is a muscle that can be strengthened and that giving back is a vital part of a fulfilling life.

Connect with Tom on LinkedIn: https://www.linkedin.com/in/tomlenoble/

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- Carlos and the 1% Edge Team

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E36 - CAN AI REALLY HELP YOU SELL? | Sriharsha Guduguntla

Carlos Nouche — Fri, 10 Oct 2025 13:00:00 +0100

In this episode of the 1% Edge podcast, Carlos Nouche interviews Sriharsha Guduguntla, co-founder and CEO of Hyperbound AI, about the transformative role of AI in sales. They discuss how AI can enhance sales skills, the importance of practice in sales, and the evolution of sales strategies in a changing market. Sriharsha shares the journey of building Hyperbound AI, the challenges faced by new sales professionals, and the need for realistic role-playing in training. The conversation also touches on continuous learning and the personal journey of Sriharsha as a young entrepreneur.

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E35 - UNLOCKING THE SECRETS TO A PASSIONATE LIFE | Tal Tsfany

Carlos Nouche — Wed, 08 Oct 2025 13:00:00 +0100

In this episode of the 1% Edge Podcast, host Carlos Nouche engages with Tal Tsfany, President and CEO of the Ayn Rand Institute, discussing the secrets to living a passionate life in today's business environment. Tal shares his personal journey from a tech executive to an author, emphasizing the importance of self-discovery, understanding one's core values, and the philosophical nature of happiness. The conversation explores the role of authenticity in personal and professional life, the significance of trust in business relationships, and how to create value through entrepreneurship. Tal also introduces his concept of the 'Value Domain Map' as a tool for achieving a 1% edge in life.

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E34 - AGILITY AND EMPATHY IN LEADERSHIP | Julie Thomas

Carlos Nouche — Fri, 03 Oct 2025 13:00:00 +0100

In this episode of the 1% Edge podcast, Carlos Nouche and Julie Thomas discuss the challenges of selling in turbulent times, emphasizing the need for agility, empathy, and continuous learning. They explore how organizations can adapt to change, the role of AI in enhancing sales effectiveness, and the importance of accountability in training and development. Julie shares insights on the evolving landscape of sales and the timeless principles that remain relevant regardless of market conditions.

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E33 - THE STATE OF SALES: AI, ADAPTATION, AND THE HUMAN EDGE | John Barrows

Carlos Nouche — Wed, 01 Oct 2025 13:00:00 +0100

In this episode of the 1% Edge Podcast, Carlos Nouche and John Barrows discuss the evolving landscape of sales, particularly in the context of AI and changing market dynamics. They explore the notion that the last decade has been a golden age for sales, but also highlight the risks posed by AI and the need for sales professionals to adapt. The conversation emphasizes the importance of curiosity, critical thinking, and genuine human connection in sales, while also proposing innovative approaches to training and collaboration within sales organizations.

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E32 - BUILDING FOUNDATIONS FOR STARTUP SUCCESS | With Ben Stokes

Carlos Nouche — Fri, 26 Sep 2025 13:00:00 +0100

In this episode of the 1% Edge podcast, Carlos Nouche and Ben Stokes discuss the do's and don'ts of working in sub $10 million startups. They explore the importance of establishing processes early on, the necessity of feedback loops for product development, and the critical role of lead generation and sales foundations. The conversation also touches on the impact of market changes post-COVID, the significance of creating a positive buyer experience, and the common mistakes startups make when scaling. Ben emphasizes the need for startups to focus on their product market fit and to take care of their sales teams to ensure long-term success.

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E31 - YOU NEVER REGRET THE BOLD MOVES YOU MAKE | With Evisa Kekezi

Carlos Nouche — Wed, 24 Sep 2025 13:00:00 +0100

In this episode of the 1% Edge podcast, host Carlos Nouche speaks with Evisa Kekezi, Vice President at Workiva, about her journey of making bold moves to achieve personal and professional growth. Evisa shares her experiences from her early career, pivotal educational decisions, and the challenges she faced as a woman in a male-dominated tech industry. The conversation emphasizes the importance of self-belief, the ability to pivot when necessary, and the significance of finding balance in life. Evisa also offers valuable advice for women in tech and discusses her personal growth strategies.

Connect with Evisa on LinkedIn: https://www.linkedin.com/in/evisakekezi/?originalSubdomain=uk

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E30 - STOP RUSHING THE PITCH: THE POWER OF SELLING THE PROBLEM FIRST | With Preston Lambrecht

Carlos Nouche — Fri, 19 Sep 2025 13:00:00 +0100

In this episode of the 1% Edge Podcast, Carlos Nouche and Preston Lambrecht discuss the critical importance of understanding and selling the problem rather than rushing to present a solution. They explore common mistakes in sales, the value of thorough discovery, and the necessity of asking the right questions to uncover clients' true needs. The conversation emphasizes the role of empathy in building long-term relationships and successful sales strategies, ultimately advocating for a consultative approach to selling.

Connect with Preston on LinkedIn: https://www.linkedin.com/in/preston-lambrecht-1709323a/

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E29 - THE POWER OF RELATIONSHIPS AND NETWORKING IN SALES | With Carl Taggart

Carlos Nouche — Wed, 17 Sep 2025 13:00:00 +0100

In this episode of the 1% Edge Podcast, Carlos Nouche and Carl Taggart delve into the significance of building authentic business relationships and the art of networking in sales. They discuss the essence of what constitutes a true business relationship, emphasizing the importance of long-term connections over transactional interactions. Carl shares insights on maintaining relationships, facing challenges head-on, and the necessity of authenticity in sales. The conversation highlights practical strategies for effective networking and the mindset required for success in sales, ultimately underscoring that relationships are built on trust and genuine care for others.

Connect with Carl on LinkedIn: https://www.linkedin.com/in/carl-t-40b5b89/

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E28 - BUILDING TRUST IN A REMOTE WORKFORCE | With Chris Bowman

Carlos Nouche — Fri, 12 Sep 2025 13:00:00 +0100

In this episode of the 1% Edge Podcast, Carlos Nouche and Chris Bowman discuss the concept of opportunity inspection in sales, particularly in the context of a remote workforce. They explore the challenges of building trust and relationships in sales, the shift in focus from internal deal inspection to customer-centric approaches, and the importance of critical thinking in navigating the complexities of modern sales. Chris shares insights on adapting to remote work dynamics and emphasizes the need for personal connections in building successful sales strategies. The conversation concludes with a focus on continuous improvement and personal growth in the sales profession.

Conect with Chris Bowman on LinkedIn: https://www.linkedin.com/in/bowmanshome/

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E27 - TOP MISTAKES THAT FIRST-TIME MANAGERS MAKE | With Jon Mathews

Carlos Nouche — Wed, 10 Sep 2025 13:00:00 +0100

In this episode of the 1% Edge podcast, host Carlos Nouche speaks with Jon Mathews, Vice President of Sales at Buxton, about the challenges new managers face when transitioning from peers to leaders. They discuss the importance of leadership training, self-awareness, and the need for a growth mindset. John shares insights on how to foster a positive culture within teams and the significance of having tough conversations. The conversation emphasizes that leadership is a skill that can be developed over time, and the importance of continuous improvement in both personal and professional realms.
Connect with Jon on LinkedIn: https://www.linkedin.com/in/jonrmathews/

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E26 - BUILDING A WINNING TEAM ENVIRONMENT | With Steve Finch

Carlos Nouche — Fri, 05 Sep 2025 13:00:00 +0100

In this episode of the 1% Edge Podcast, Carlos Nouche speaks with Steve Finch, the Global Vice President of Sales Development at Okta, about the essential components of building a winning team environment. They discuss the importance of culture, leadership, and data in creating successful teams, as well as the need for intentional investment in leadership development and hiring practices. Steve shares his insights on scaling teams globally and emphasizes the significance of caring for team members to foster a positive work environment.

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E25 - MASTERING NEGOTIATION SKILLS FOR SALES SUCCESS | With Todd Caponi

Carlos Nouche — Wed, 03 Sep 2025 13:00:00 +0100

In this episode of the 1% Edge Podcast, host Carlos Nouche and guest Todd Caponi delve into the intricacies of negotiation skills, emphasizing the importance of transparency and mutual alignment in the sales process. They discuss the evolution of negotiation from a transactional event to a continuous process, highlighting the need for sales professionals to establish a sound basis for pricing and to navigate the challenges posed by procurement teams. Todd introduces his concept of the 'Four Levers of Negotiation' and shares insights on common mistakes made during negotiations, ultimately advocating for a relationship-focused approach that values long-term partnerships over short-term gains.

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E24 - LEADERSHIP STARTS WITH SERVICE | With Haley Carswell

Carlos Nouche — Fri, 29 Aug 2025 13:00:00 +0100

In this episode of the 1% Edge Podcast, host Carlos Nouche speaks with Haley Carswell, Vice President of Sales at Zynex Medical, about the importance of leadership through service. They discuss the pitfalls of micromanagement, the need for effective training and development of leaders, and the significance of understanding team dynamics. Haley shares her journey in sales and leadership, emphasizing the value of mentorship and continuous learning. The conversation highlights the balance between managing numbers and coaching teams, and the necessity of knowing what motivates team members to drive success.

Connect with Haley on LinkedIn: https://www.linkedin.com/in/haley-carswell-02ab2967/

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E23 - CHASING OPPORTUNITY VS. STAYING THE COURSE | With Tim Hanrahan

Carlos Nouche — Wed, 27 Aug 2025 13:00:00 +0100

In this episode of the 1% Edge Podcast, Carlos Nouche and Tim Hanrahan discuss the delicate balance between chasing new opportunities and adhering to a well-structured go-to-market plan. They explore the importance of having a clear vision, understanding competition, and making informed decisions in a rapidly changing business environment. Tim shares insights from his extensive experience in sales operations and emphasizes the need for consistency and communication within organizations. The conversation also touches on the risks associated with early success and the importance of involving the right people in decision-making processes.

Connect with Tim Hanrahan on LinkedIn: https://www.linkedin.com/in/tim-hanrahan-14751121/

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- Carlos and the 1% Edge Team

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E22 - BUILDING A WORLD-CLASS SALES CULTURE | With John Screen

Carlos Nouche — Fri, 22 Aug 2025 13:00:00 +0100

In this episode of the 1% Edge Podcast, Carlos Nouche and John Screen discuss the intricacies of building and maintaining a world-class sales culture. John shares insights from his 37 years at Titleist, emphasizing the importance of hiring passionate individuals, effective onboarding, mentorship, and the role of leadership in sustaining a positive culture. They explore how communication, recognition, and continuous learning contribute to employee engagement and loyalty, especially in a changing workforce landscape.

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E21 - USING AI TO MAKE YOURSELF ONE PERCENT BETTER | With Cherilynn Castleman

Carlos Nouche — Wed, 20 Aug 2025 13:00:00 +0100

In this episode of the 1% Edge Podcast, Carlos Nouche speaks with Cherilyn Castleman, an Executive Coach and Managing Partner at CGI Coaching and Training, about the transformative power of AI in sales and personal development. They discuss the different types of AI, the fears and misconceptions surrounding its use, and how it can empower women in sales. Cherilyn shares practical tips for leveraging AI to enhance efficiency, build trust, and create a unique point of view in sales conversations. The conversation emphasizes the importance of mastering AI tools to stay relevant in the job market and the need for continuous learning and adaptation in a rapidly changing technological landscape.

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E20 - REFRAMING FROM PROBLEMS TO SOLUTIONS | With Stephen Hardy

Carlos Nouche — Fri, 15 Aug 2025 13:00:00 +0100

In this episode of the 1% Edge Podcast, Carlos Nouche and mindset coach Stephen Hardy discuss the importance of reframing mental health challenges into opportunities for growth. They explore the statistics surrounding mental health, the role of anxiety, and effective strategies for managing it. Stephen emphasizes a solution-focused approach, encouraging listeners to identify what they want in life and how to achieve it. The conversation highlights the significance of mindset, community connections, exercise, and sleep in maintaining mental well-being.

We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

E19 - HOW TO STAND OUT IN EMAIL COMMUNICATIONS | With Lisa Jones

Carlos Nouche — Wed, 13 Aug 2025 13:00:00 +0100

In this episode of the 1% Edge podcast, host Carlos Nouche speaks with Lisa S. Jones, founder and chief I-mail officer at I-mail Inc., about the challenges of email communication in a world overwhelmed by messages. They discuss the importance of standing out in crowded inboxes, the effectiveness of video in email, and strategies for creating engaging content. Lisa shares insights from her entrepreneurial journey and emphasizes the significance of personalization and metrics in email marketing.

We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

E18 - MASTER YOUR MINDSET! | With Josh Mechanic

Carlos Nouche — Fri, 08 Aug 2025 13:00:00 +0100

In this episode of the 1% Edge podcast, host Carlos Nouche engages with Josh Mechanic, Director of Enterprise Sales at Level Access, to explore the importance of mastering one's mindset through personal and professional values. Josh shares his four personal values—family first, integrity, lifelong learning, and having a plan—and discusses how these values guide his professional life. He emphasizes the significance of controlling what you can, being accountable, and maximizing your potential in sales. The conversation also touches on Josh's journey in sales, the lessons learned from past mistakes, and the importance of planning for the future.

Connect with Josh on LinkedIn: https://www.linkedin.com/in/joshmech/

We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

E17 - THE PSYCHOLOGY OF MOTIVATION AND DECISION MAKING | With Dr. Mary Odafe

Carlos Nouche — Wed, 06 Aug 2025 13:00:00 +0100

In this episode of the 1% Edge podcast, Carlos Nouche and Dr. Mary Odafe delve into the psychology of motivation, decision-making, and the parallels between sales and therapy. Dr. Odafe shares insights from her expertise in motivational interviewing, emphasizing the importance of understanding values and facilitating change. The conversation explores how intrinsic motivation drives behavior, the challenges of resistance to change, and the significance of self-compassion in personal and professional growth. Dr. Odafe also shares her personal journey, highlighting the influence of her immigrant background and the lessons learned along the way.

We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

E16 - HOW TO ENHANCE YOUR BRAND AWARENESS | With Judy Shapiro

Carlos Nouche — Fri, 01 Aug 2025 13:00:00 +0100

In this episode of the 1% Edge podcast, Carlos Nouche speaks with Judy Shapiro, CEO of Topic Intelligence, about the intricacies of B2B acquisition marketing. They discuss the dual aspects of acquisition—demand generation and lead generation—and the challenges posed by traditional ad tech. Judy highlights the need for a shift from targeting personas to focusing on relevant topics that drive engagement. The conversation also delves into the impact of AI on search behavior and the importance of creating valuable, accessible content without gating it. Judy shares her journey in the industry and emphasizes the significance of curiosity and open-mindedness in navigating the evolving landscape of B2B marketing.

We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

E15 - SURVIVING IN THE START-UP WORLD - FROM GROUND ZERO TO 100 | With Dustin Cosgrove

Carlos Nouche — Wed, 30 Jul 2025 13:00:00 +0100

In this episode of the 1% Edge podcast, Carlos Nouche speaks with Dustin Cosgrove about the realities of navigating the startup world. They discuss the challenges of starting from ground zero, the importance of creating a go-to-market plan, and the necessity of understanding market fit. Dustin shares insights on the work environment in startups, the struggle for work-life balance, and the significance of building global business relationships. The conversation emphasizes the value of in-person connections and offers advice for achieving success in a startup environment.

Connect with Dustin on LinkedIn: https://www.linkedin.com/in/dustin-cosgrove-a4040711/

We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

E14 - HIRING REMOTE TALENT | With Patrick MacKelvie

Carlos Nouche — Fri, 25 Jul 2025 13:00:00 +0100

In this episode of the 1% Edge podcast, Carlos Nouche speaks with Patrick McKelvie, Vice President of Sales at Remote, about the challenges and opportunities of hiring and developing talent in a remote work environment. They discuss the importance of compliance with international employment laws, building a strong remote culture, and the significance of personal connections and communication in a distributed workforce. Patrick shares insights on developing talent and the role of curiosity in leadership, emphasizing the need for open conversations about individual motivations and career paths.

We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

E13 - COMMON MISTAKES OF HIGH-GROWTH COMPANIES | With Tim O'Neil

Carlos Nouche — Wed, 23 Jul 2025 13:00:00 +0100

In this episode of the 1% Edge Podcast, host Carlos Nouche and guest Tim O'Neil discuss the common mistakes high-growth companies make while scaling. They explore topics such as misaligned expectations in hiring, the importance of honest feedback, setting realistic goals, and the balance between process and flexibility. Tim shares insights from his experience in SaaS companies, emphasizing the need for transparency and focus on core use cases to drive success.

We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

E12 - FINDING BALANCE IN MODERN TIMES | With Jessica Perri

Carlos Nouche — Fri, 18 Jul 2025 13:00:00 +0100

In this episode of the 1% Edge podcast, Carlos Nouche speaks with Jessica Perri about the importance of finding balance in modern life. They discuss how to manage time effectively, the significance of setting micro goals, and the impact of generational differences in the workplace. Jessica shares her personal journey, emphasizing the need for self-awareness and the value of overcoming challenges. The conversation also touches on the influence of social media and the realities of entrepreneurship, encouraging listeners to take responsibility for their time and personal growth.

We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

E11 - MASTERING VALUE-BASED SELLING | With Mike Hohner

Carlos Nouche — Wed, 16 Jul 2025 13:00:00 +0100

In this episode of the 1% Edge Podcast, Carlos Nouche and Mike Hohner discuss the principles of value-based selling, emphasizing the importance of understanding customer needs, storytelling, and effective communication across generations. They explore strategies for building trust, the significance of research and preparation, and the need for sales professionals to adapt to the preferences of their clients. The conversation highlights actionable insights for improving sales effectiveness and fostering meaningful relationships with customers.

We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

E10 - DELIVER A REAL IMPACT ON BUSINESS | With Scott Reynolds

Carlos Nouche — Fri, 11 Jul 2025 13:00:00 +0100

In this episode of the 1% Edge podcast, Carlos Nouche and Scott Reynolds discuss the intricacies of leveraging CRM and the broader revenue tech stack to drive measurable business impact. They explore the importance of proper implementation, the role of AI in enhancing CRM efficiency, and the essential tools that form a successful tech stack. Scott shares his journey in the revenue tech space and emphasizes the need for simplicity and quality in data management, as well as the critical role of leadership in driving CRM adoption.

We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

E09 - MAXIMIZING YOUR BUSINESS DEVELOPMENT EFFORTS | With Kahlil Trocme

Carlos Nouche — Wed, 09 Jul 2025 13:00:00 +0100

In this episode of the 1% Edge podcast, Carlos Nouche speaks with Kahlil Trocmé, head of business development at Factored, about effective strategies for maximizing business development efforts. They discuss the importance of understanding ideal customer profiles (ICP) and buyer personas, the role of playbooks in sales, effective messaging, outreach strategies, and the impact of technology on sales productivity. Kahlil shares his personal journey in sales and offers valuable insights on building high-performing sales teams, both in-office and remote.

We hope you enjoyed!

- Carlos and the 1% Edge Team

Don't forget to like and subscribe to never miss an episode!

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

#AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #DeepHumanX #ChadSanderson #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunication
The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

E08 - WHY SO MANY B2B SOFTWARE COMPANIES ARE SIMPLY NOT MAKING ENOUGH MONEY | With Jeff Hoffman

Carlos Nouche — Wed, 02 Jul 2025 13:00:00 +0100

In this episode of the 1% Edge podcast, Carlos Nouche speaks with Jeff Hoffman, a Chief Revenue Officer with extensive experience in B2B software companies. They discuss the challenges faced by these companies in generating revenue, emphasizing the importance of product-market fit, understanding buyer expectations, and building a qualified sales pipeline. Jeff introduces his Hoffman method, which focuses on sustainable growth through strategic assessment and empathy in leadership. The conversation highlights the need for mutual success plans and the role of effective sales execution in achieving long-term success.

We hope you enjoyed!

- Carlos and the 1% Edge Team

Don't forget to like and subscribe to never miss an episode!

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

E07 - HOW TO BE A BETTER COMMUNICATOR | With Ryan Avery

Carlos Nouche — Wed, 25 Jun 2025 13:00:00 +0100

In this episode of the 1% Edge podcast, host Carlos Nouche speaks with Ryan Avery, a world-renowned public speaker and communication expert. They delve into the essence of effective communication, discussing its importance in leadership, the role of energy and tone, and the significance of simplicity in messaging. Ryan emphasizes the need for adaptability in communication styles based on the audience and context, and he shares practical strategies for improving communication skills. The conversation also touches on generational differences in communication preferences and the impact of modes of communication on understanding and relationships.

We hope you enjoyed!

- Carlos and the 1% Edge Team

Don't forget to like and subscribe to never miss an episode!

#AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #DeepHumanX #ChadSanderson #productivity

E06 - HARNESSING THE POWER OF VISUALIZATION | With Tara Rego

Carlos Nouche — Wed, 18 Jun 2025 13:00:00 +0100

In this episode of the 1% Edge podcast, host Carlos Nouche speaks with Tara Rego, a former Army Airborne Sergeant turned Director of Strategic Partnerships at Spectrum Reach. Tara shares her journey of overcoming adversity through visualization, resilience, and grit. She discusses her experiences in the military, her transition to a career in automotive sales, and the importance of listening and helping others in the sales process. Tara emphasizes the need to trust oneself and believe in one's abilities to achieve success.

We hope you enjoyed!

- Carlos and the 1% Edge Team

Don't forget to like and subscribe to never miss an episode!

#AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #DeepHumanX #ChadSanderson #productivity

E05 - WHY BUILDING TRUST AND RAPPORT IS CRITICAL | With Mike Bosworth

Carlos Nouche — Wed, 11 Jun 2025 13:00:00 +0100

Mike Bosworth - Author, Speaker, and Sales Philosopher.

Topic - Why Sales Training Fails for 80% of the Attendees. Why building trust and rapport is critical before jumping into discovery.

Connect with Mike Bosworth on LinkedIn: https://www.linkedin.com/in/mikebosworth/

We hope you enjoyed!

- Carlos and the 1% Edge Team

Don't forget to like and subscribe to never miss an episode!

#AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity

E04 - THIS IS WHY YOU NEED TO BET ON YOURSELF | With Josh Klatz

Carlos Nouche — Wed, 04 Jun 2025 15:46:04 +0100

In this episode of the 1% Edge podcast, Carlos Nouche and Josh Klatz discuss the importance of betting on oneself, overcoming imposter syndrome, and the significance of continuous improvement in both personal and professional life. They explore how language impacts sales, the role of surroundings in shaping success, and the necessity of learning from experiences. Josh shares insights on building confidence, the importance of mentorship, and the mindset required to navigate challenges effectively.

We hope you enjoyed!

- Carlos and the 1% Edge Team

Don't forget to like and subscribe to never miss an episode!

E03 - TIPS FOR BUSY PROFESSIONALS | With Ben Trimm

Carlos Nouche — Wed, 28 May 2025 16:56:17 +0100

In this episode of the 1% Edge Podcast, host Carlos Nouche speaks with Ben Timm, a former Marine and current senior sales director at eGym, about the importance of health and fitness in professional life. They discuss how to define health and fitness, the barriers many face in maintaining a fitness routine, and practical tips for integrating fitness into a busy schedule. Ben emphasizes the mental benefits of physical activity, the importance of discipline, and the need for continuous improvement in both personal and professional realms.

We hope you enjoyed!

- Carlos and the 1% Edge Team

Don't forget to like and subscribe to never miss an episode!

E02 - HOW TO STAY CONSISTENT & PERSISTENT IN PROSPECTING | With Kyle Dellipoali

Carlos Nouche — Wed, 21 May 2025 12:58:55 +0100

In this episode of the 1% Edge podcast, Carlos Nouche speaks with Kyle Dellipoali, Director of Sales at Erpley, about the critical role of prospecting in sales. They discuss the importance of building a qualified pipeline, the challenges of cold outreach, and the necessity of persistence and consistency in prospecting efforts. Kyle shares insights on effective outreach strategies, the significance of voicemails, and how to balance persistence with respect for potential clients. He also reflects on his journey in sales and the challenges he has faced, emphasizing the importance of learning from failure.

We hope you enjoyed!

- Carlos and the 1% Edge Team

Don't forget to like and subscribe to never miss an episode!

E01 NAVIGATING THE AI REVOLUTION | Chad Sanderson on The 1% Edge

Carlos Nouche — Wed, 14 May 2025 10:14:00 +0100

Welcome to the first episode of The 1% Edge with Carlos Nouche!

In this episode of the 1% Edge podcast, host Carlos Nouche speaks with Chad Sanderson about the transformative impact of AI on both business and personal lives. They discuss the rapid evolution of AI technology, the challenges organizations face in adopting it, and the importance of integrating the human element into AI strategies. Chad emphasizes the need for individuals to adapt and thrive in this fast-paced environment, highlighting the role of community, continuous learning, and critical thinking. The conversation also touches on Chad's journey and the mission of Deep Human X to empower individuals and organizations in navigating the future of work.

We hope you enjoyed!

- Carlos and the 1% Edge Team

Don't forget to like and subscribe to never miss an episode!

#AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #DeepHumanX #ChadSanderson #productivity