From managing $2M budgets in AI robotics to hosting a top 10% global podcast about weird history, Theresa knows that data without storytelling is just noise.

In this episode of Back on T-R-A-C-K, we dive into: 

• How to double email open rates using hyper-personalization (the Clay playbook). 
• Moving from "Founder-led" to "System-led" lead generation. 
• Why "marketing your marketing" is the secret to sales alignment. •
• What Napoleon’s battle with bunnies can teach us about market risk.

If you want to scale your brand with a mix of data-driven precision and "weird" curiosity, this conversation is for you.

They have the expertise, but they lack the Authority Asset.

In this episode of Back on T-R-A-C-K, Scott Turman, CEO of BrightRay Publishing and former NASA technologist, discusses how to scale your brand with precision.

We dive into: 

• Why a book is the ultimate "filter" for high-value clients. 

• How to build authority without spending 2,000 hours typing. 

• The "NASA approach" to personal branding. 

• Why "Conversations That Convert" is better than "Content for the sake of Content."

If you’re tired of being your industry's best-kept secret, this conversation is your roadmap to the spotlight.

It fails because complexity isn’t translated into clarity.

In this episode of Back on T-R-A-C-K, I’m joined by Aerin Paulo, a marketing strategist and leader who specializes in building marketing functions from the ground up for early-stage companies.

Aerin has been a team of one, built small but mighty teams, and knows exactly how to turn complex topics into clear, usable messaging that actually drives growth.

We dive into:
• Building a marketing function from scratch
• Turning complex products into simple, compelling messaging
• Scaling with small teams and limited resources
• Creating sustainable systems without overcomplicating

If you’re building marketing from zero—or trying to make sense of the chaos—you’ll want to tune in.

In the world of enterprise tech and security, the bridge between a great product and a market leader is built by Analyst Relations.

In this episode of Back on T-R-A-C-K, I’m joined by Kelly O'Dwyer-Manuel, Head of Global Industry Analyst Relations at NXP Semiconductors. Kelly is a "mega tech nerd" who knows exactly how to turn analyst insights into a competitive edge.

We discuss: • Why AR is a strategic function, not just a PR checkbox. • How to influence the influencers (Gartner, Forrester, and beyond). • Building credible messaging in a "buzzword-heavy" security market. • How early-stage companies can play the "long game" of authority.

If you want to know why some companies "own" the conversation while others are left out of the reports, this is a must-listen.

In this episode, Yehuda Cagen breaks down why a strong Ideal Customer Profile (ICP) is the foundation of effective marketing. We explore how to identify the right accounts, find internal champions, navigate complex buying committees, and build messaging that actually resonates with skeptical cybersecurity and tech buyers.

If you’re looking to sharpen your targeting, improve conversion, and stop wasting time on the wrong prospects, this conversation is for you.

In this episode of Back on T-R-A-C-K, Lee Moscowitz, growth marketing expert and host of the Sassiest podcast, discusses why marketing needs its seat back at the table.

Lee explains that when marketing is treated as a transactional commodity, the brand-building stops—and eventually, the pipeline dries up.

We explore:

Growth vs. Demand: Why the difference is more than just semantics.
The "Sandwich" Framework: How to layer brand, demand, and customer success.
Avoiding Over-Architecture: Why marketers need to stop overcomplicating their tech stacks.
The "Renewing" Rule: Why you don’t actually have a customer until they renew.

If you feel like your marketing team has become "task-takers" instead of "growth-drivers," this conversation is a must-listen.

In this episode, Kerry Guard joins the conversation to unpack what AI is really doing to agencies, search, and marketing strategy. She shares why some teams are becoming too dependent on AI, where expert judgment still matters most, and how agencies can use AI to go deeper and faster without sacrificing quality.

The discussion also explores the future of SEO, the rise of search visibility across platforms, why average AI output won’t be enough to stand out, and what brands need to do now to stay credible and discoverable.

If you work in agencies, B2B marketing, or search, this episode offers a practical look at what’s changing — and what still matters.

In this conversation, we’ll explore:

• When animation and motion are actually worth the investment
• How to build brand “worlds” through 3D storytelling
• Aligning creative with SEO and paid media instead of competing with them
• Why every brand needs a strong validation layer so ads support organic visibility

If you’re thinking about how creative and performance marketing should work together, this episode will give you practical insights you can use this quarter.

They stall because clarity slips.

In this episode of Back On T-R-A-C-K, Charlie Sells, founder of Clarity Over Everything, talks about the hidden cost of messy marketing.

Charlie helps leaders untangle complexity so teams can move faster and communicate with confidence.

We explore:
• Why messaging becomes muddy over time
• How too many priorities stall momentum
• The “hidden taxes” that quietly drain teams
• Why clarity beats cleverness every time

If your marketing feels scattered or your team keeps asking “wait… what are we doing again?” — this conversation is worth a listen.

Marlena has led marketing from Series A to Series B in health tech, building analytics-first go-to-market systems while helping companies articulate value in markets where there is no shared language yet.

We discuss:

• How to simplify complex value propositions
• Marketing KPIs that signal investor readiness
• Why storytelling builds credibility in emerging markets
• The system's early-stage startups need to scale

If you're building in health tech, AI, insurtech, or any new category, this conversation will sharpen how you think about positioning and growth.

Jenna works with female founders who are ready to grow — without sacrificing their time, creativity, or sanity.

We’ll explore:

• Where founders waste the most time (and how AI fixes it)
• How to build a CustomGPT that protects your brand voice
• Automation that enhances creativity instead of replacing it
• Scaling sustainably in the AI era

If you’re curious about AI but don’t want hype — you want practical strategy — this conversation is for you.

The blessing and the curse of modern marketing. When it works, you reach exactly the right audience.

When it doesn’t, you’re left wondering what “doing it right” even means. 

Because it’s not just about posting. It’s about aligning the channel, audience, timing, and—most importantly—the message. 

Zachary Walker and Kerry talk about breaking down how to navigate the algorithms and how AI can help you show up in front of the people who matter most.

In this episode of Back on T-R-A-C-K, Robyn Goldenberg, President of Strategy Leaders, shares how she helps owner-led and mid-sized businesses scale without burning out their leaders or teams.

Robyn brings a rare lens at the intersection of:

• Strategic growth planning
• Leadership development
• Operational capacity
• Sustainable performance

This conversation reframes growth as a systems and capacity challenge — not an effort problem.

A must-listen for leaders who want profitability and longevity.

But… is it really?

On this episode of Back on T-R-A-C-K,  Michele Nieberding, Director of Product Marketing, AI at Treasure Data, breaks down what’s real versus what’s hype.

This is a fun way to get into a serious conversation about:
• AI trust and transparency
• Product marketing in the age of hype
• How buyers actually evaluate “AI” claims

This episode is powered by MKG.  We handle the details so you can capture the market. 

The conversation covers:

• Positioning and messaging that reflect real buyer behavior
• Marketing systems built for small teams and limited runways
• Founder-to-market translation
• GTM readiness before Series A

A must-listen for founders and early GTM leaders navigating the messy middle.

In this episode of Back on T-R-A-C-K, Kathie Johnson — Founder & CMO of Accel Growth Partners — shares how she helps B2B SaaS and AI companies build GTM engines that scale with clarity and discipline.

Kathie brings deep experience from Salesforce, Talkdesk, Sitecore, and Dassault Systèmes, and now applies that judgment as a fractional and interim CMO.

This episode covers:
• GTM strategy before execution
• Verticalization and upmarket growth
• Fractional leadership that delivers impact fast
• AI as a strategic lever, not a shiny object

A must-listen for founders and GTM leaders scaling into their next chapter.

This episode is powered by MKG.  We handle the details so you can capture the market. 

In this Back on T-R-A-C-K episode, Jess Vigorito shares how she builds content-led GTM strategies that drive real business impact through sales alignment, community, and clear positioning.

Jess brings hands-on experience across SaaS, CX, AI, and media, delivering:

• 2–3× MoM membership growth
• 60% revenue increases
• Meaningful pipeline from partnerships and community
• Content that sales teams actually use

This episode is powered by MKG.  We handle the details so you can capture the market. 

We’re getting "Back on T-R-A-C-K" with Quincy Johnson, a Marketing Ops expert who helps startups and small businesses turn chaotic data into compound growth.

In this sprint session, we’re ditching the fluff. We are diving straight into what actually worked in 2025 and what you need to build to survive 2026. Quincy will break down the critical journey from that first Cold Email to the Nurture sequence, all the way to a loyal Newsletter following.

We’ll cover:

The 2025/2026 Shift: What to keep and what to kill.

The Ops Engine: Why startups need Ops before they think they do.

The Email Ecosystem: How to fix your leaky funnel.

The "Fix-It" List: Top mistakes Ops leaders spot on Day 1.

30 Minutes. Zero fluff. Let’s get your marketing back on track.

This episode is powered by MKG.  We handle the details so you can capture the market. 

JD will break down:
How to build a unified “SMarketing” culture
What PE-backed companies get right (and wrong) about GTM
How to lead sales, marketing, and customer teams under one value-creation plan
The operational shifts that improve speed, clarity, and pipeline

If you’re building a revenue system that needs to scale inside pressure and complexity, this episode will give you a roadmap.

In this Back on T-R-A-C-K episode, Executive Marketing Leader Scott Wasserman shares how he builds lean, high-impact growth engines for SaaS companies — from $5K ARR deals to $3M enterprise contracts.

Scott breaks down:

• How he increased LinkedIn reach by 400% with employee advocacy
• Why targeted mini-webinars yielded a 48% show rate
• How dark social and intent signals boosted demand gen KPIs by 35%
• What smart AI integration looks like inside marketing workflows

If your team is trying to scale sustainably, this episode is worth forwarding to your leadership team.

This episode is powered by MKG.  We manage the details, so you may capture the market. 

Alyssa Maker cut hers to 3 days. How? AI-powered systems, aligned teams, and a mindset built on measurable impact.

In this episode of Back on T-R-A-C-K, we unpack:

Why “AI visibility” and “agentic workspaces” are the future of B2B.

How to make data, creativity, and innovation work together.

What global demand gen looks like when it actually works.

If you’re ready to move from slow approvals to real pipeline, this is your playbook.

Evan Patterson joins Back on T-R-A-C-K to share how he helps B2B SaaS leaders:

 Build social-led content engines that actually scale.

 Show up in AI search results.

 Turn personal brands into predictable pipeline.

It’s a conversation about growth, visibility, and keeping marketing human, even in an AI-driven world.

 
Click here to view the episode transcript.

As Senior Director of Customer Success at Vehlo, Ruth has led her team through major change—building systems that scale and relationships that last.

Today on Back on T-R-A-C-K, we talk about:

 Coaching with compassion while holding accountability

 Defining success beyond retention and NPS

 
Aligning Product, Sales, and CS so customers actually feel the difference

This episode is a must-listen for leaders growing teams through transformation.

Click here to view the episode transcript.

In this conversation, we sat down with recruiting leader Desiree Goldey to dive into the current job market struggles that thousands of candidates are facing. We spoke of best practices when it comes to personal branding, building connections, and being kind to yourself during burnout phases.

This episode is powered by MKG.  We manage the details, so you may capture the market. 

Click here to view the episode transcript.

On the very first episode of Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders), Kerry Guard sat down with Jonathan Tasman to talk about building repeatable systems that turn content into pipeline—across LinkedIn, podcasts, and YouTube.

 
This episode is powered by MKG.  We manage the details, so you may capture the market. 

On this episode, we dig into customer-led innovation that actually ships, running hackathons that influence the roadmap, and using AI to speed content without losing the human voice. She walks through how her team builds a single source of truth for positioning, tests messaging with existing customers first, and keeps macro vision and micro sprints in sync.

This episode is powered by MKG.  We manage the details, so you may capture the market. 

Click here to view the episode transcript.

In this conversation, Valerie opens up about the balancing act of building brand momentum in stealth, why Hopper took an organic-first approach over traditional demand gen, and how her team turns highly technical research into messaging anyone can understand. She also highlights the culture that keeps Hopper’s engineers energized, the power of experiential marketing, and the role AI now plays in scaling content and marketing at speed.

If you are curious about aligning product, engineering, and security in a way that actually accelerates growth and how to stand out in a crowded cybersecurity market, this episode is for you.

This episode is powered by MKG.  We manage the details, so you may capture the market. 

Click here to view the episode transcript.

Kerry Guard, our CEO and co-founder at MKG takes the guest seat in a safe space for transparent sharing about her leadership, dreams, and vision for MKG.

We're diving into what makes our digital agency tick, from cybersecurity to B2B growth. Kerry's got some real insights on building a people-first culture and mastering SEO and digital ads.

Whether you're a founder, a marketer, or just curious about the digital scene, there's plenty of practical advice here. It's a conversation worth tuning into.

This episode is powered by MKG.  We manage the details, so you may capture the market. 

• (00:00) - Introduction Meet Kerry Guard and learn about MKG.
• (05:30) - People-First Culture Fostering a supportive work environment.
• (12:00) - Digital Marketing Mastery SEO, advertising, and analytics insights.
• (20:45) - Overcoming Challenges Personal and professional hurdles.
• (30:15) - Future Trends Predictions for digital marketing.
• (38:00) - Closing Thoughts Key lessons and advice.

Nathan Stenberg shares his journey from coding to building MKG’s repeatable growth engine.

While HR's on PTO, Nathan spills some secrets about how MKG’s people-first culture and packaged, scalable service model help deliver consistent results for high-growth cybersecurity, SaaS, and B2B clients. He didn't sign an NDA, right? No? We good! 

We dig into the way he leads cross-channel strategy across SEO, paid media, analytics, and ABM, and how MKG’s systems turn individual expertise into repeatable wins.  Makin' it rain, all day long, babeeee! 

But, wait! There's more. Nathan shares how AI's speeding up data analysis and reporting, and how the team balances technical precision with the human side of client partnerships.

While you're jonesin' for next week's episode, we've got 3 more excellent episodes pair just as well to this episode as your favorite Merlot:

Metrics to Meaning:  featuring Arpine Babloyan on building revenue-driven marketing. Big Up, Threat Connect!

Tactic to Pipeline: focused on connecting marketing tactics directly to pipeline impact.

Mike Barano -  GTM New Playbook for Visibility: includes some AI discussion, too.

Whoop, there it is!  We are MKG Marketing. While you capture the market, we're doin' our thang managing the details. Let's be digital friends? Say hi? Maybe a little high five, or a wink from across the room? https://www.mkgmarketinginc.com

• (00:00) - Welcome and Nathan’s Introduction
• (03:59) - AI’s Role in Faster Reporting
• (06:42) - Lessons from Client Challenges
• (10:48) - Streamlining MKG’s SEO Services
• (15:21) - Guiding Strategy Through Audits
• (18:02) - Projects with Long-Term Impact
• (22:23) - Connecting Brand and Content Strategy
• (29:28) - MKG’s AI-Powered SEO Approach
• (34:08) - Creating Holistic Content Strategies
• (37:08) - Balancing AI and Human Quality
• (40:13) - Gaming Principles in Marketing
• (46:05) - MKG’s Manage the Details Promise

From building his own custom GPT “Kenbot” to automating complex workflows with Cursor, n8n, and brand visibility monitoring software, Ken shares how to leverage AI for meaningful, measurable B2B growth without losing your brand’s human edge.

We dive into:

• Why being data-informed beats being data-driven
• How generative engine optimization (GEO) can put you in front of AI-powered searchers
• Practical ways to start small with AI tools to solve real problems, one use case at a time
• The tech stack Ken uses to turn big ideas into shipped solutions

Connect with Ken on LinkedIn: https://www.linkedin.com/in/kenmagma/

Learn more about his work at Revenue Zen.

This podcast is brought to you by MKG Marketing.

 We manage the details. You capture the market.

• (00:00) - Introduction to Ken Marshall, CGO at RevenueZen
• (02:51) - The Importance of Experimentation in Marketing
• (05:50) - Morning Routines and Personal Insights
• (08:45) - Vulnerability in Leadership
• (11:28) - Generative Engine Optimization Explained
• (14:29) - Data-Informed vs. Data-Driven Strategies
• (17:29) - The Role of Founder Branding in Inbound Leads
• (20:31) - Engagement Metrics and Human Elements in Marketing
• (23:29) - Balancing Structure and Creativity in Content
• (26:23) - AI Tools for Marketing Efficiency
• (29:19) - Startup Content Strategy and Overcoming FOMO
• (32:18) - KPIs vs. Business Metrics in Marketing
• (35:34) - Lessons from Personal Peaks and Valleys
• (38:12) - Finding Joy and Balance in Life

Finance doesn’t have to be dry (and neither does this conversation with Stephen Hedlund, Head of Finance at Rillet, the AI-native ERP built to close the books in hours, not weeks. 

Stephen spills the secret sauce, if you will, on scaling a Series-A startup’s finance stack, the “zero-day close,” and why memes belong in month-end slides. 

If you’re a numbers nerd, or just trying to make financial reporting less painful, grab your mug and be ready to learn what it takes to lead and grow a company when the playbook doesn't even exist yet. 

Ready to make finance fun? Smash play and let Stephen’s curiosity-first leadership style inspire your next close.

 
Elijah referenced an episode from the archives where a marketer specializing in scrappy startups earned a better-than-expected ROI after hosting a go-kart event for prospects. Krissy Camacho on turning a $5K test into a 10× lead surge. Learn how B2C scrappiness fuels B2B growth.

Keep the kettle boiling! Your ears may also enjoy learning from Mike and Margie next:

- Mike Moreno’s “Marketing with Machines” playbook. Discover generative engine optimization (GEO) and AI-ready messaging.
- Margie Agin on messaging sales teams actually use. Align brand stories before you launch a single campaign. 

Elijah steps in for Kerry while she enjoys a month off with her family for some summer R&R, Tea Time episode is powered by MKG Marketing.  We're your fractional marketing team that manages the details, so you capture the market.

Check out why Rillet will crush Netsuite in less than a decade: https://rillet.com
Hang with Stephen Hedlund on LinkedIn and have a meme-tastic time.

• (00:00) - Finance guy hates how marketing wins
• (03:00) - Fast definition: closing the books + Rillet's superpower
• (06:00) - Zero-day close is now a reality
• (10:00) - 150K-impression LinkedIn lightning strike
• (13:00) - Birth of the in-house evangelist
• (17:00) - Dinners deliver ROI and relationships
• (21:00) - In-person events power pipeline
• (24:00) - Startup stress and constant fires
• (28:00) - Fatherhood reshapes work priorities
• (31:00) - Memes plus authenticity build brand
• (34:00) - Pick the fires that matter
• (38:00) - Where to find Stephen and Rillet
• (40:00) - Binge-worthy episodes worth listening to next
• (40:25) - Elijah claims he's sexier than his microphone (the jury's still out on that one)

Messaging feeling flat? Tired of tech buzzwords? Jeff Schaffzin is here to help you cut through the hype and craft Go-To-Market strategies that stick.

Jeff, a seasoned product marketing leader with deep roots in AI, cybersecurity, and SaaS, reveals how to position groundbreaking tech without falling into the "AI-washing" trap. Learn why empathy and authentic storytelling are your secret weapons for resonating with both technical buyers and executives.

Forget random acts of marketing. If you're ready for clear positioning that drives pipeline, this episode is your guide to meaningful differentiation.

Tea Time with Tech Marketing Leaders is powered by MKG Marketing—the fractional marketing team that manages the details, so you capture the market.

Grab your tea, hit subscribe, leave a review, and share with a fellow marketer!

Connect with Jeff Schaffzin on LinkedIn.

Discover more at Tea Time with Tech Marketing Leaders
Explore product marketing resources at Product Marketing Alliance.

• (00:00) - – Welcome & Meet Jeff Schaffzin
• (02:12) - – Building GTM for Cutting-Edge Tech
• (06:03) - – Avoiding AI-Washing: Real Differentiation
• (09:15) - – Underrated Revenue Levers in Product Marketing
• (13:27) - – Tailoring Messaging: Technical vs Executive Buyers
• (17:50) - – Coaching Founders to Authentic Positioning
• (21:30) - – Lessons Learned from GTM Missteps
• (24:40) - – AI Beyond Content: Strategy & Analytics
• (27:50) - – Wrap-up & Where to Connect with Jeff
• (29:15) - – Closing Remarks & What's Next

. This episode breaks down how she builds trust, drives pipeline, and dodges fear-mongering like a pro. Laura Kenner shares a grounded, no-BS approach to content that drives real growth in technical markets.

Did you know that Laura Kenner didn’t start in tech? She didn’t even start in marketing!  As she says, "this kind of happened like accident like many things often do." 

In this episode, Kerry Guard sits down with Laura to unpack how she went from medical office work to becoming a high-impact B2B content leader in cybersecurity, and how that unexpected path made her better at connecting with technical buyers.

They explore the difference between AI copywriting myths and reality, how to tailor messaging for both hands-on practitioners and business decision-makers, and why fear-mongering has no place in modern cybersecurity marketing.

Laura also shares how she measures the impact of content across LinkedIn, BootstrapsCyber.com, SEO, and social; why the real work of marketing starts with getting out of your silo and listening to sales, customer success, and your audience.

From workflows in Zapier to scrappy startup GTM strategy, this episode is packed with ideas for marketers trying to stand out in crowded, technical spaces.

If you’re a content leader, startup founder, or cybersecurity marketer trying to break through the noise, this conversation will hit home.

While you’ve got your headphones on, queue up a few earlier Tea Time favorites that build on today’s themes:

• Scaling pipeline first through paid media – Michele Mehl explains how to engineer ads that actually convert and carve out a blue-ocean niche. Give it a listen here: Episode 12 – Digital Marketing Finds Its Blue Ocean.
• SEO secrets in the cloud-security world – Nate Turner walks through keyword-pruning tactics and SERP-feature wins that still move the needle in technical spaces. Dive in: Episode 8 – SEO Secrets in the Cloud Security Pro.
• Remote leadership that fuels marketing success – Jesse Jameson shares how to craft culture in a hybrid world and keep teams aligned on growth. Catch it here: Episode 5 – Remote Leadership Meets the Joy of Professional Learning.

Line these up next and you’ll walk away with a playbook that marries paid media, technical SEO, and people-first leadership—the same ingredients MKG uses every day to help brands capture the market.

This episode is powered by MKG Marketing Inc. We manage the details. You capture the market. 

• (00:00) - - Meet Laura Kenner, the Cybersecurity Unicorn
• (02:20) - - AI Copy Tools: Help or Hype?
• (08:00) - - Laura's Story: From Medical Admin to B2B Tech Marketer
• (20:30) - - Ditching Fear in Cybersecurity Messaging
• (27:00) - - Why Sales and Marketing Misalignment Kills GTM
• (36:30) - - What Metrics Actually Matter in B2B Content
• (39:00) - - Finding Your Authentic Voice on LinkedIn
• (42:40) - - The Power of Zapier and Workflow Automation
• (52:50) - - Laura's favorite places on the internet
• (54:30) - - Recommended Episodes from Tea Time Archives
• (55:45) - - MKG Marketing is the best. Rock n' Ride?

Messaging that earns impressions and revenue? Carmen Harris has the blueprint. In this episode, she joins Kerry Guard to talk RSA ROI, founder pitfalls, comms vs. marketing, and how to train LLMs to ensure your brand gets seen online. 

This one’s for marketers who care about impact, not just noise.

This episode is powered by MKG Marketing Inc. We Manage the Details. You Capture the Market! Experts in SEO & Digital Ads. Feel free to come for a visit: https://mkgmarketinginc.com

• (00:00) - Welcome & Intro to Carmen Harris
• (03:12) - Spin or Strategy? Carmen Breaks Down Startup Messaging
• (11:05) - RSA 2024: What Worked, What Didn’t
• (19:00) - Founders, Expectations & Event ROI
• (28:45) - Messaging That Moves the Needle (Not Just Feels Good)
• (34:30) - The Risks of Title Inflation and Comms Gaps
• (42:00) - How Early-Stage Startups Can Stand Out
• (48:15) - Why the PR Game Has Changed Forever
• (00:00) - Chapter 9
• (52:30) - Training the LLMs: Why Proprietary Research Wins
• (00:00) - Chapter 11
• (57:00) - Tools Carmen Actually Uses: Claude, Leaps & More
• (01:04:10) - Carmen’s Joy: Eagles Wins and Velvet Taco
• (01:06:00) - Wrap-Up & How to Connect

In this episode of Tea Time with Tech Marketing Leaders, Kerry Guard sits down with brand strategist Margie Agin to understand why “lead gen” often hides a deeper messaging problem. 

She shares three simple questions to uncover your ICP’s real pain. You’ll get quick-fire tactics to unite marketing and sales under one clear story. Plus, walk away with a one-sentence rewrite that moves the needle immediately.

Powered by MKG Marketing. A digital marketing agency that's radically transparent.

• (00:00) - Intro & What We’re Cooking Today
• (02:15) - Brand-Recipe Game
• (07:30) - Spotting Message Misalignment
• (15:00) - Your Trigger for a Messaging Overhaul
• (18:45) - Avoiding the Ad-Spend Money Pitfall
• (22:30) - AI as Your Messaging Sidekick
• (28:50) - The Insights Triangle
• (35:10) - Personal Joy Break
• (37:00) - Rapid-Fire Takeaway
• (38:30) - Close & Where to Find Margie

Kerry Guard, host of Tea Time with Tech Marketing Leaders as we sit down with Krissy Camacho who is the founder and principal at Tricrest Growth Advisors LLC. 

With two decades of B2B and B2C experience under her belt, Krissy shares the moment she realized that early-stage startups don’t need another hero campaign. They need scrappy, data-driven experiments. From her signature win-loss analysis framework to friction-removal tactics borrowed from consumer brands, she reveals how to turn messy customer data into a repeatable growth engine.

Want to keep crushing your demand goals? Connect with Krissy on LinkedIn to swap strategies and road-tested playbooks.

This podcast is powered by MKG Marketing Inc. Finally! A digital marketing agency you don’t have to micromanage. Besides, growth shouldn’t be hard.

• (01:17) - – Krissy’s Background
• (03:17) - – Sophisticated vs. Scrappy Marketing Mindsets
• (05:37) - – Embracing the Flywheel Approach
• (07:00) - – B2C & B2G Roots to B2B SaaS
• (08:39) - – Removing Friction
• (10:38) - – The Great Form Debate
• (12:55) - – Data Enrichment
• (15:12) - – High-Velocity Sponsorships
• (17:05) - – Experiential Marketing
• (21:28) - – The Power of In-Person Events
• (23:12) - – Win-Loss Analysis
• (26:12) - – Organic Channel Activation
• (31:37) - – Executive Content
• (32:36) - – Aligning KPIs
• (34:19) - – Quality Over Quantity
• (37:27) - – Book Tease
• (40:34) - – Krissy’s Creative Outlet
• (41:44) - – Closing Remarks

In this episode of Tea Time with Tech Marketing Leaders, Kerry Guard sits down with Alexandra Mattiesen, a marketing executive with a passion for brand storytelling, deep technical understanding, and most importantly, emotional intelligence. Alexandra shares her non-traditional path into marketing, her early obsession with branding (think: crayons and business cards at age six), and how her love for tech fuels her approach to complex industries like cybersecurity.

But it’s not just about product launches and go-to-market strategies. This conversation explores the often-overlooked personal side of leadership: setting boundaries, prioritizing mental health, and showing up as your full self in male-dominated tech spaces.

From method-acting her way into the mindset of developers to baking chocolate tortes and carving out time for dating at 40, Alexandra proves that marketing (and life) is better when it’s built on clarity, curiosity, and care.

Whether you're building from zero to one or navigating a Series C startup, Alexandra’s insights will change how you lead teams, craft messages, and protect your peace. For real. 

Pour some tea. This one’s a warm, empowering listen!

This podcast is powered by MKG Marketing. Finally!! A Digital Marketing agency you don't have to micromanage. Besides, growth shouldn't be  hard. 

Connect with Alexandra Mattiesen on LinkedIn (she welcomes DMs and thoughtful chats! Especially about brand building and tech)

• (00:00) - – Intro & Warm Welcome
• (02:30) - – Alexandra’s Nontraditional Path into Marketing
• (08:20) - – Childhood Branding: Sweet Petite & Crayon Business Cards
• (13:00) - – How an English Degree Became Her Superpower
• (17:45) - – Launching Products with Emotional Intelligence
• (25:20) - – Building Healthy Marketing Teams from Day One
• (32:00) - – Boundaries, Burnout, and Blocking Time on Your Calendar
• (38:15) - – Women in Tech & Saying No to Say Yes
• (43:40) - – Calm in the Storm: MKG’s Legacy & Alexandra’s Clarity
• (49:30) - – Technical Empathy: Learning Code & Security+ Certification
• (57:10) - – Asking Better Questions, Building Better Teams
• (01:03:50) - – Alexandra’s Q4 Goal: Date with Intention
• (01:08:10) - – Chocolate Tortes, OC Throwbacks & Kristen Bell Cameos
• (01:12:40) - – Closing Thoughts & Where to Connect

Matt Kanaskie is proving it’s possible (and, yes, even fun). In this episode of Tea Time with Tech Marketing Leaders, we explore how alignment, experimentation, and just the right guardrails are helping Cyber Advisors move at the speed of sales.

Tea Time with Tech Marketing Leaders is powered by MKG Marketing; the digital marketing agency that helps cybersecurity and B2B SaaS brands get found, get leads, and close deals.

• (00:00) - Welcome to Tea Time with Tech Marketing Leaders
• (00:45) - Meet Matt Kanaskie: From Telemarketer to Revenue Team Leader
• (03:10) - Why Content is the Glue Between Product, Sales, and Marketing
• (05:35) - The Challenge of Prioritization Across Teams
• (08:50) - Listening to Customers to Shape Product Roadmaps
• (11:15) - Flexing Fast: When Sales Needs Trigger a Marketing Pivot
• (13:20) - Building One Unified Revenue Team (Retreats Included!)
• (16:00) - Aligning 2025 Goals Across Sales, Marketing & Product
• (19:15) - Leaving Room for Change: Why Your Plan Needs Asterisks
• (21:30) - Template First: How Guardrails Unlock Sales Creativity
• (24:50) - Personalization Without Going Rogue
• (27:15) - Sales, Product, Marketing: The Hidden Debate Behind Quotes
• (30:40) - Moving at the Speed of Sales
• (33:00) - – The Modern Buyer's Journey is Broken (Now What?)
• (35:10) - Go-To-Market Experiments: From SEO to Billboards
• (38:00) - Why Inbound Feels Like Spam & Outbound Feels Broken
• (40:00) - Making Cold Calling Suck Less (Fun Trophies FTW)
• (42:20) - Blitz Days, AI Feedback Loops & Faster Messaging Iteration
• (45:10) - How to Use Data to Pivot in Real Time
• (47:25) - Planning for Resource Constraints in 2025
• (50:10) - Final Thoughts on Alignment, Empathy & Shared Wins
• (52:15) - Where to Find Matt Online & What He's Excited About Personally
• (53:20) - Outro: Powered by MKG Marketing! Get Found, Get Leads, Close Deals

Andrew Morton breaks down how the role of a "champion" in the sales process has shifted (and why your team might need to rethink what that actually means).

He gets into the real talk around:

• What a CRO is actually responsible for now
• Why modern buying committees are so complex (and how to map them)
• How to spot, support, and activate your true internal champions

The convo digs into what makes or breaks buy-in, the weight of social proof, and why trust is your brand’s strongest currency right now.

Also: AI in content creation, measuring brand momentum through search volume, and why ignoring branded search terms might be costing you more than you think.

Connect with Andrew on LinkedIn: https://www.linkedin.com/in/ammorton/
Understand how User Voice drives customer satisfaction through the roof.

Tea Time with Tech Marketing Leaders is brought to you by MKG Marketing Inc. Our tailored digital marketing strategies for B2B SaaS organizations are transparent and measured - making every impression count. Work with us: https://mkgmarketinginc.com/

• (00:00) - Redefining Champions in the Customer Journey
• (02:48) - The Role of the Chief Revenue Officer
• (05:58) - Understanding the Modern Customer Journey
• (09:13) - Navigating the Buying Committee
• (12:13) - The Importance of Champions
• (15:03) - Activating Champions for Growth
• (18:01) - The Complexity of the Buyer’s Journey
• (20:48) - Channels and Strategies for Engagement
• (24:09) - Building Brand Awareness and Authority
• (33:22) - The Importance of Buy-In and Social Proof
• (37:45) - Leveraging AI in Content Creation
• (41:12) - The Shift Back to Brand Awareness
• (46:50) - Building Trust and Authenticity in Marketing
• (51:54) - The Role of Brand in Search and Lead Generation

The conversation also touches on the impact of PLG, the power of freemium models, and how companies can use content marketing to engage and educate their audience effectively. 

Tune in to gain valuable insights from a GTM expert and learn how to optimize your growth strategy.

• (00:00) - - Introduction and Guest Overview
• (03:37) - - Bill Macaitis’ Journey into Marketing
• (06:18) - - Capital Efficiency and Modern GTM Challenges
• (09:06) - - Defining Go-to-Market (GTM)
• (12:43) - - Who Should Own GTM Strategy?
• (16:56) - - Breaking Down Silos Between Sales, Marketing, and Success
• (18:36) - - Customer-Centric Metrics Beyond Revenue
• (22:38) - - Measuring Experience and Fun in B2B Products
• (27:38) - - Simplicity, Ease of Use, and Reducing Friction
• (31:11) - - Favorite GTM Motions and Content Strategy
• (35:27) - - Scaling Content Creation with AI and Process
• (39:13) - - Creating Valuable, Pain-Point Driven Content
• (41:14) - - Combining Content with Product-Led Growth (PLG)
• (44:36) - - Misconceptions and Challenges with PLG
• (47:14) - - Freemium Models and Nurturing Long-Term Users
• (50:02) - - Bill’s Personal Passions and Q4 Outlook
• (51:38) - - Closing Remarks

Learn how clear marketing goals and tracking KPIs measure meaningful success. Arpine also discusses when adjusting marketing strategies and goals is actually effective throughout the year (versus changing goals to boost leaders' egos).

Connect with Arpine on LinkedIn: https://www.linkedin.com/in/arpine/ to dive into any of these topics discussed in this episode.

This podcast is powered by MKG Marketing, a digital agency helping cybersecurity and data-driven brands grow revenue without wasting spend. Want to learn more about all of our guests featured?  Feel free! https://mkgmarketinginc.com/podcasts/marketing-leaders/#episodes

• (00:00) - Welcome & Hiatus Recap
• (02:00) - Meeting Arpine at Cyber Marketing Con
• (06:00) - Trade Show Takeaways: RSA & Buyer Intent
• (10:00) - Human Connection in the Booth: People first, product second
• (14:00) - Sales + Marketing: From Silos to Shared Revenue Goals
• (19:00) - The Reverse Waterfall: Goal-Setting with Realistic Conversion Rates
• (24:00) - Hypothesis-Driven Optimization
• (29:00) - Attribution & Influence Beyond Last Touch
• (34:00) - Brand & Demand Gen: Measuring the Intangibl
• (39:00) - Closing: Connect with Arpine, Joy & hang with MKG at Future remote board game sessions

Mark shares hard-won lessons from his journey as a five-time GTM leader, including what most teams get wrong about attribution, why “Wake the Dead” campaigns are his go-to ABM move, and how to stop chasing perfect and start shipping. He also drops tips for building stronger marketing teams, pushing back on unrealistic KPIs, and staying creative in an AI-first world.

If you’re curious how podcasting fits into ABM (spoiler: it works), Mark breaks down how his own show, GTM After Hours, opens doors, starts real conversations, and even helps guests land jobs. He also shares why marketers and sales teams need to celebrate wins together—and how a quarterly bonus and a well-timed compliment can go a long way.

This show is powered by MKG Marketing, a digital agency helping cybersecurity and data-driven brands grow revenue without wasting spend.

Want to grow faster on LinkedIn with 70 percent less effort? Check out Aware using our affiliate link: https://useaware.co?via=mkg

Come for the GTM talk, stay for the fake webinars, 8-track tapes, and rapid-fire theme song questions. Whether you're leading a team or just getting your footing, this episode is stuffed with insight and personality.

• (00:00) - Introduction to Marketing Leadership and AI
• (03:13) - The Importance of Storytelling in Marketing
• (05:45) - Transitioning from Doing to Inspiring in Marketing
• (08:57) - Understanding Data and Attribution Models
• (11:57) - Setting Realistic KPIs and Targets
• (15:03) - Account-Based Marketing (ABM) Strategies
• (18:05) - Creative Campaigns and Engagement Techniques
• (20:51) - Leveraging AI in Marketing
• (24:06) - Hiring for Creativity vs. Experience
• (26:18) - Creative Thinking in Interviews
• (27:15) - Sales and Marketing Alignment
• (28:45) - Empathy in Marketing and Sales
• (30:46) - The Role of AI in B2B Marketing
• (33:50) - Effective Outbound Strategies
• (35:41) - Building Relationships through Podcasting
• (38:14) - Leveraging Podcasting for Sales
• (41:32) - Challenges of Podcasting in B2B
• (43:32) - The Importance of Action in Marketing
• (49:19) - Learning from Failures in Leadership
• (53:10) - Finding Balance in a Fast-Paced World

Story of what immigrating to the UK and becoming a recognized expert in her field. 

We dive into challenges of building a personal brand, the importance of public speaking, and how organizations can support their employees in developing their own brands.  Alina emphasizes the need for diversity in marketing and the role of storytelling in effective presentations - especially for those who are introverted. 

Connect with Alina on LinkedIn:  https://www.linkedin.com/in/atimofeeva/ 

Thanks, MKG, for sponsoring this podcast episode! Tailoring digital marketing strategies for B2B SaaS organizations are transparent and measured. Learn how MKG makes every impression count: https://mkgmarketinginc.com/

Need some love with your video content, podcast, or live event broadcasts?  Connect with Your Podcast Sidekick, ahem quirky creative, here:   https://www.linkedin.com/in/elijah-drown/

Kerry Guard, Tea Time with Tech Marketing Leaders host, dives into marketing with machines. Product marketing expert and RevGenAI founder Mike Moreno shares a smarter way to approach SEO, messaging, and visibility in the age of ChatGPT. We dig into Generative Engine Optimization (GEO), the power of fractional teams, and why human insight still beats automation.

Connect with Mike on LinkedIn.
Sponsored by MKG Marketing : SEO & digital ads for complex B2B brands.

• (00:00) - Introduction to AI in Marketing
• (02:54) - The Rise of Fractional Marketing
• (06:09) - Navigating AI's Impact on Marketing
• (09:14) - The Importance of Messaging and Positioning
• (12:08) - SEO vs. Generative Engine Optimization
• (14:58) - Building Authority in a Competitive Landscape
• (18:13) - The Role of PR and Brand Alignment
• (20:47) - Authenticity in Marketing
• (24:14) - Data-Driven Marketing Strategies
• (26:54) - Customer-Centric Marketing Approaches
• (29:52) - Emotional Engagement in Marketing
• (33:03) - Final Thoughts and Advice

Exploring the intersection of creativity, marketing, and the challenges of authenticity in content creation.

Kerry Guard, host of Tea Time with Tech Marketing Leaders, is joined by Alex Boyd, co-founder of Aware, to discuss the influence of feedback on creative expression, the journey through various career transitions, and the importance of understanding human behaviour in marketing.

They dive into the complexities of engagement on LinkedIn, the impact of algorithm changes on impressions, and the ongoing struggle between performance, authenticity in content creation. In this conversation, the speakers delve into the importance of authenticity in marketing, particularly on platforms like LinkedIn, as well as how they balance between performance and authenticity, emphasizing that while it's essential to engage and entertain an audience, and should not come at the cost of genuine representation.

As well, Alex flips the script and puts Kerry on the hot seat discussing the energy required for effective performance, the necessity of understanding one's subject matter, and the value of sharing knowledge without pretending to know everything.

Ultimately, they highlight the joy of content creation and the importance of being true to oneself while engaging with an audience. And, for Alex, petting his one year old cat.

Check out how Aware helps grow faster on LinkedIn with 70% less effort. Get started for free: https://app.useaware.co/

Connect with Alex on LinkedIn and learn from his daily wisdom: https://www.linkedin.com/in/alexcboyd/

This episode is brought to you by MKG.  Want tailored digital marketing strategies for B2B SaaS organizations are transparent and measured? Want to make every impression count? Run (don't walk) to this link: https://mkgmarketinginc.com/

• (00:00) - The Influence of Feedback on Creativity
• (02:54) - Navigating Career Transitions and Discovering Passion
• (05:59) - Understanding Human Behavior in Marketing
• (08:59) - The Challenges of LinkedIn Engagement
• (12:02) - Algorithm Changes and Their Impact on Impressions
• (14:46) - The Performance vs. Authenticity Dilemma
• (17:47) - Balancing Professionalism and Authenticity in Content Creation
• (27:17) - Authenticity in Marketing
• (30:06) - The Energy of Performance
• (36:30) - Navigating Knowledge Gaps
• (43:17) - The Balance of Performance and Authenticity
• (49:05) - Finding Joy in Content Creation

Joel shares his unique approach to messaging, which he refers to as 'message therapy,' emphasizing the importance of clarity, focus, and emotional connection in communication. Part of digital marketing is what, friends?  Great messaging.  

Kerry Guard, host of Tea Time with Tech Marketing Leaders, joins Joel to dive into common pitfalls in marketing, the significance of storytelling, and the need for a strong value proposition.

Joel also highlights the challenges of aligning messaging with audience needs and the importance of collaboration across teams to create effective communication strategies (stop being like everyone else!).

The importance of parallel processing in workshops, the creation of a messaging database, and the iterative nature of messaging that allows for audience testing. The conversation emphasizes understanding pain points in messaging, the significance of unique communication styles, and the balance between technical jargon and human language.  Closing with insights on how to improve messaging and connect with audiences more effectively.

Check out resources from this nerd who talks good: https://messagespecs.com

Joel loves LinkedIn. Sometimes he says smart things. Connect with him to feel smarter-er: https://www.linkedin.com/in/joelmbenge/

This episode is brought to you by MKG Marketing! Meaningful relationships and measurable results while making every impression count: https://mkgmarketinginc.com/

• (00:00) - Introduction to Messaging Strategy
• (02:56) - The Journey of Joel Benge
• (06:05) - Understanding Messaging and Its Importance
• (08:52) - Challenges in Messaging and Marketing
• (12:04) - The Philosophy of Messaging
• (14:46) - Finding Your Unique Value Proposition
• (18:09) - The Role of Emotion in Messaging
• (21:04) - Building Credibility Through Stories
• (24:02) - The Process of Effective Messaging
• (26:53) - Navigating the Messaging Journey
• (28:40) - Parallel Processing in Workshops
• (31:20) - Building a Messaging Database
• (33:14) - Iterative Messaging and Audience Testing
• (39:34) - Understanding Pain Points in Messaging
• (46:54) - The Importance of Unique Communication
• (50:06) - Balancing Technical Jargon with Human Language

Kerry Guard learns from Beatrice Gutknecht, founder of Badassery by B, about the importance of branding in driving business success. Beatrice shares her journey from adversity to empowerment, emphasizing that branding is not just about aesthetics but is a crucial fuel for business growth. They discuss the challenges of building connections, the need for a strong brand voice, and the importance of repositioning in a competitive market. The conversation highlights the significance of customer feedback in shaping brand strategy and the necessity of being authentic and engaging in B2B marketing.

Discover your brand's secret weapon by subscribing to the Badass Mob Newsletter: https://www.badasserybyb.com/the-badass-mob-newsletter

MKG tailors digital marketing strategies for B2B SaaS making every impression count: https://mkgmarketinginc.com/

Learn more from Kerry and her Marketing Team in bite-sized content on YouTube: https://www.youtube.com/@ttwtml

Want to find your inner creative?  Go on an adventure with Your Podcast Sidekick who's now hosting done-for-you D&D Adventure Parties: Connect on LinkedIn to book an adventure party today: https://www.linkedin.com/in/elijah-drown/

• (00:04) - Brand Strategy for Revenue Growth
• (10:54) - Strategic Repositioning for Brand Growth
• (27:30) - Developing Brand Voice for Consistency
• (33:58) - Building Consistent Brand Voice for Success
• (38:24) - Building Brand Messaging for Connection
• (55:20) - Embracing Morning Workouts and final thoughts

Kerry Guard, host of Tea Time with Tech Marketing Leaders dives into show guest, Anne Gotay, from her path from a BDR in cybersecurity to a marketing leader, challenges of marketing in the cybersecurity space, and the importance of attribution in understanding the buyer journey.

Anne also shares her perspective & insights on navigating the dark funnel, the significance of building relationships with CISOs, and the need for a data-driven approach to marketing.

Kerry and Anne also delve into the complexities of marketing attribution, the importance of understanding the buyer journey, and the role of content and AI in shaping marketing strategies.

As well, the challenges of measuring success in marketing, the need for continuous iteration, and the significance of engaging with customers to enhance marketing effectiveness.

Not to mention Kerry and Anne underscoring the importance of patience and understanding in the marketing process, particularly in the context of the evolving landscape of buyer behavior and technology.

Connect with Anne Gotay on LinkedIn: http://linkedin.com/in/anne-gotay/

Explore the companies Anne leads:

• cubicsquared.ai/
• dropzone.ai/

Meet the staff behind MKG and the magic sauce behind the custom strategies making every impression count: https://mkgmarketinginc.com/about/team/

Does your content need a sweet shot of creativity?  Follow this quirky creative, and MKG's Creative Director, on LinkedIn: https://www.linkedin.com/in/elijah-drown/

• (00:00) - Introduction to the Guest and Her Journey
• (01:27) - From BDR to Marketing Leader in Cybersecurity
• (04:12) - Navigating Challenges in Cybersecurity Marketing
• (08:02) - Current Challenges at Dropzone AI
• (11:47) - The Importance of Attribution in Marketing
• (12:16) - Understanding the Dark Funnel
• (20:07) - Navigating Attribution Challenges
• (25:21) - Engaging with CISOs and Building Relationships
• (26:47) - Understanding Attribution in Marketing
• (30:00) - Navigating the Buyer Journey
• (33:43) - The Role of Content in Attribution
• (39:46) - Leveraging AI for Marketing Insights
• (45:52) - Iterating on Marketing Strategies

Thereasa Roy joins Tea Time host, Kerry Guard, to explore the evolving landscape of product marketing, emphasizing the importance of customer engagement and the challenges marketers face today. Thereasa shares her journey from sales to product marketing, highlighting the significance of understanding customer needs and the market. 

They discuss the impact of AI and changing buyer dynamics, stressing the need for marketers to adapt their strategies to meet the demands of informed consumers. In this conversation, the speakers discuss the evolving landscape of marketing, particularly in the context of cybersecurity. They emphasize the importance of understanding customer needs, developing effective marketing strategies, and building trust with potential clients. The discussion covers the buyer's journey, the significance of live demos, and the necessity of targeting the right audience with clear problem-solution messaging. 

The speakers advocate for a return to basics in marketing, focusing on quality interactions and authentic relationships with customers.

Connect with Thereasa Roy on LinkedIn: http://linkedin.com/in/thereasaroy/

Thanks, MKG, for sponsoring this podcast episode! Tailoring digital marketing strategies for B2B SaaS organizations are transparent and measured. Learn how MKG makes every impression count: https://mkgmarketinginc.com/

Need some love with your video content, podcast, or live event broadcasts?  Connect with Your Podcast Sidekick, ahem quirky creative, here: https://www.linkedin.com/in/elijah-drown/

• (00:00) - Introduction and Context Setting
• (03:53) - Journey into Product Marketing
• (11:56) - The Importance of Customer Engagement
• (18:09) - Challenges in Product Marketing Today
• (22:06) - Shifting Buyer Dynamics and Communication Strategies
• (22:49) - Identifying Customer Needs and Solutions
• (24:31) - Marketing Strategies for Problem Solving
• (26:53) - Navigating the Buyer’s Journey
• (30:06) - Building Trust and Relationships
• (32:08) - The Messy Middle of Marketing
• (35:01) - Targeting the Right Audience
• (38:40) - Leveraging Live Demos for Engagement
• (42:35) - Back to Basics: Problem-Solution Marketing

She discusses her journey from automotive to healthcare and finally to cybersecurity, highlighting the importance of community and knowledge sharing in the industry. 

Jen also introduces her nonprofit, Sober and Cyber, which aims to create inclusive networking events without the pressure to drink. She emphasizes the significance of thoughtful event planning, content strategy, and the need for a welcoming environment in professional settings.

Watch Jen's sober networking movement unfold by connecting on LinkedIn: https://www.linkedin.com/in/jenvanantwerp/
Learn more about this "swiss army knife" marketing professional: https://www.jvanconsulting.com/

Tea Time with Tech Marketing Leaders Sponsor: MKG Marketing tailors digital marketing strategies for B2B SaaS organizations are transparent and measured to make every impression count. You're welcome: https://mkgmarketinginc.com/ 

Want to tell your story on video, podcasts, or live events?  Holler at Your Podcast Sidekick: https://yourpodcastsidekick.com/p/yps-overview

• (00:00) - Introduction and Background of Jen VanAntwerp
• (01:53) - Career Journey and Transition to Cybersecurity
• (05:39) - The Importance of Community in Cybersecurity
• (07:25) - Generalist Skills and Content Strategy
• (09:36) - Event Planning and Sober and Cyber
• (10:03) - The Origin of Sober and Cyber
• (15:25) - Creating Inclusive Networking Events
• (20:10) - Thematic Events and Engagement Strategies
• (28:39) - Mocktails and Event Experience
• (34:32) - Final Thoughts and Future Plans

Sammy Norman, Marketing and Social Media expert, discusses the evolving landscape of influencer marketing, emphasizing the importance of authenticity and relatability in brand messaging. She shares her journey from fitness coaching to marketing, highlighting the necessity of influencer engagement in both B2B and B2C contexts. 

Best practices for selecting and managing influencers, the commitment required for effective influencer marketing, and the significance of measuring success through social proof. 

Sammy also explores how brands can reconnect with their audiences by showcasing their human side and leveraging employee advocacy.

Take a peak at Sammi's portfolio: https://samminormanportfolio.my.canva.site/

Connect with Sammi on LinkedIn (swearing is optional): https://www.linkedin.com/in/samminorman/

Learn how MKG Marketing makes every impression count: https://mkgmarketinginc.com/

Kerry Guard, host of Tea Time with Tech Marketing Leaders , is joined by Sarah Hartland to discuss the evolution of demand generation, the challenges faced by startups, and the shifting landscape of content marketing in the age of generative AI. 

They explore the importance of brand awareness, the future of account-based marketing, and the need to return to fundamental marketing principles. The discussion emphasizes the significance of creating valuable content that resonates with audiences and the role of thought leadership in driving demand.

Nerd out on doing marketing the right way, Dungeons and Dragons (yeah, she's a big fan), and talking shop with Sarah: https://www.linkedin.com/in/sarahhartland

Podcast Sponsor: The Marketing Agency, MKG, that focuses on meaningful relationships & measurable results: https://mkgmarketinginc.com/

Behind the scenes Producer-ing Magic by Elijah Drown (Creative Director, Your Podcast Sidekick):  https://yourpodcastsidekick.com/p/yps-overview

• (00:00) - The Evolution of Demand Generation
• (02:52) - Navigating the Challenges of Startups
• (05:56) - The Shift from SEO to Content Marketing
• (08:49) - Generative AI and Content Creation
• (11:53) - The Importance of Brand Awareness
• (15:02) - The Future of Account-Based Marketing
• (18:12) - Finding Balance in Marketing Strategies

Aurora Starita, a Technical Product Marketing Manager,  answers critical questions to help us make a difference in the technical content writing space.  How do I balance human and AI driven content? Technical Product Marketing ManagerWhere is my impact and value?  Why can't big companies ungate for the good of the community?

Earn your free marketing data audit thanks to  @improvado5508 : https://improvado.io/tea-time

Connect with Aurora on LinkedIn: https://www.linkedin.com/in/aurorastarita/

Discover why many people recommend MKG Marketing to help them get discovered: https://mkgmarketinginc.com/

#cybersecurity #b2bmarketing #contentstrategy 

• (00:00) - Introduction: Tea Time with Tech Marketing Leaders
• (02:10) - Aurora Starita's Journey and Career Path
• (06:25) - Challenges in Modern Marketing
• (09:47) - The Shift in Content Strategy
• (10:45) - Engaging Technical Audiences
• (19:58) - Understanding Technical Buyers
• (30:15) - Effective Communication with Technical Audiences
• (39:46) - The Importance of Ungating Content

Connect with John on LinkedIn: https://www.linkedin.com/in/johnconnolly058/

John digs deep into his personal story on Phoenix Forged Podcast: https://open.spotify.com/episode/0evYeAvLBLGY3BiSSinplz

Learn about how MKG helps gets brands seen: https://mkgmarketinginc.com/about/

Live Event and Video Production: Your Podcast Sidekick! https://yourpodcastsidekick.com/p/overview

Chapters
00:00 The Reality of Renting vs. Owning Equity
11:55 Building Skills Through Experience
17:10 The Importance of Community in Marketing
24:55 Creating Authentic Connections in Business
32:44 The Value of Trust in Marketing
39:36 The Art of Building Relationships
46:01 Investing in Marketing: Mortgage vs. Rent
#cybersecurity #digitalmarketing #b2b

George Kamide joins Kerry Guard, host of Tea Time with Tech Marketing Leaders to chat about memories from his journey from creative writing to the cybersecurity industry, emphasizing on the importance of understanding customer needs, and the nuances of effective marketing.

Tackling the challenges of storytelling in a saturated market, the critical role of customer success, and the need for marketers to connect with end users.

 SaaS 3.0, is what George calls this era, signals a time where anthropology in marketing and the necessity of aligning messaging with business needs foster genuine connections and drive success.

George and Kerry also touch on the critical relationship between sales and marketing, advocating for a collaborative approach to drive success in a competitive environment.

No wonder he co-hosts Bare Knuckle Brass Tacks! The dude embodies his brand.  Have a listen: https://www.bareknucklespod.com/

Connect with George Kamide on LinkedIn: https://www.linkedin.com/in/george-kamide

MKG is a proud partner of  @ttwtml - We're all about meaningful relationships and measurable results. Learn how we make every impression count: https://mkgmarketinginc.com/

Chapters
00:00 Introduction to George Kameed and His Journey
02:49 The Role of Anthropology in Marketing
06:09 Bridging the Gap: Technology Providers and Buyers
09:01 The Challenge of Storytelling in Cybersecurity
12:14 Understanding Business Needs in Messaging
15:07 The Importance of Customer Success
17:54 Account-Based Marketing and Nuanced Messaging
21:10 Connecting with End Users for Effective Marketing
23:55 The Right First Hire: Customer Success
27:12 Founders' Marketing Missteps and Lessons Learned
30:14 Navigating the Changing Landscape of Marketing
35:23 The Importance of Messaging and Storytelling
42:54 Building a Customer-Centric Approach
49:48 The Shift from Traditional Content to Engaging Formats
55:06 The Role of Sales in a New Era

#cybersecurity #marketingstrategy #b2bmarketing #marketingdigital #seo

Theresa Potratz joins Kerry Guard, Host of  @ttwtml   discuss the intricacies of job searching, particularly in the marketing field. They explore the importance of networking, the challenges faced during the job search process, and the significance of data-driven strategies. 

Building connections, spreading good professional karma, tracking your success, leveraging tech, and always network to create a pipeline in the event a need for a new opportunity happens. 

Theresa demonstrates a balances between a systematic approach to their job search with engaging in activities that bring joy and fulfillment.

Connect with Theresa on LinkedIn: https://www.linkedin.com/in/theresapotratz/

Theresa Hosts Unhinged History Podcast. Nerd out on history with this epic storyteller: https://unhingedhistory.podbean.com/

Free Job search tracker and ChatGPT follow-up prompts: https://docs.google.com/spreadsheets/d/1b2RRGWyVi2rU2tMSdCoqe9lMovmrdiwrSkRxOd2QKSI/edit?gid=1054033628#gid=1054033628

Work with a marketing team that "will die trying:" https://mkgmarketinginc.com/

4/5 Dentists agree that maple syrup will 10x your creativity: 
https://yourpodcastsidekick.com/p/yps-overview

#marketingstrategy #networking #jobsearch #personalbranding #career

• (00:00) - Introduction and Guest Background
• (03:03) - Career Journey and Marketing Insights
• (05:45) - Job Search Challenges and Strategies
• (08:59) - Data-Driven Job Search Process
• (12:11) - Networking and Coffee Chats
• (15:11) - Leveraging Referrals and Building Connections
• (18:06) - Navigating Recruiter Interactions
• (22:36) - Free Resources and Community Engagement
• (25:36) - The Power of Networking and Paying It Forward
• (28:40) - Effective Follow-Up Strategies
• (30:08) - Leveraging Technology in Job Applications
• (32:52) - Overcoming Imposter Syndrome in Job Applications
• (34:39) - Maintaining Momentum in Job Searches
• (36:36) - Building a Supportive Community
• (39:14) - Final Thoughts and Encouragement

Aileen Casmano, Demand Gen Director at Blink Ops, is back for a different marketing message as she discusses hardships, mental pain, and adversity during a lengthly lay-off. 

This week on Tea Time with Tech Marketing Leaders the thoughtful Aileen Casmano is back! She was a guest many moons ago where she spilled the tea on the importance of frankly... FUDDING OFF – meaning to stop using Fear, Uncertainty, and Doubt in our marketing messaging.

She's back and we're diving into the importance of mental health, framing, and positive self-talk.

Did you miss the first time Aileen spilled the tea? Stop by our website to have a listen: https://mkgmarketinginc.com/podcasts/marketing-leaders/cybersecurity-marketers-stop-using-fud/

Connect with Aileen on LinkedIn: https://www.linkedin.com/in/aileencasmano/
Check out Blink Ops: https://www.blinkops.com/

Learn why MKG Marketing is a great fit for your cybersecurity business: https://mkgmarketinginc.com/case-studies/

• (00:00) - stop using Fear, Uncertainty, and Doubt in our marketing messaging.
• (00:00) - Chapter 2
• (00:00) - Casmano, Demand Gen Director at Blink Ops, is back for a different marketing message as she discusses hardships, mental pain, and adversity during a lengthly lay-off.
• (00:00) - Chapter 4
• (00:00) - week on Tea Time with Tech Marketing Leaders the thoughtful Aileen Casmano is back! She was a guest many moons ago where she spilled the tea on the importance of frankly... FUDDING OFF – meaning to stop using Fear, Uncertainty, and Doubt in our marketing messaging.
• (00:00) - Chapter 6
• (00:00) - back and we're diving into the importance of mental health, framing, and positive self-talk.
• (00:00) - Chapter 8
• (00:00) - with Aileen on LinkedIn: https://www.linkedin.com/in/aileencasmano/
• (00:00) - out Blink Ops: https://www.blinkops.com/
• (00:00) - Chapter 11
• (00:00) - why MKG Marketing is a great fit for your cybersecurity business: https://mkgmarketinginc.com/case-studies/
• (00:00) - Chapter 13
• (00:00) - Intro
• (02:51) - Catch-up with Aileen since last guest appearance
• (06:25) - Laid off. Now what?
• (11:13) - Benefits of hiring a coach
• (16:00) - Standing tall is good for your mental health
• (22:00) - Sharing gratitude
• (22:55) - Noticing the reward of hard mental work
• (25:00) - Being intentional about interviewing for a great fit
• (26:30) - What did you look for in your dream job?
• (29:18) - Important leadership attributes
• (33:45) - When did you know you found a great fit?
• (37:05) - Feeling vs outcome after first rejection
• (39:50) - Separating yourself from the social chaos during tough times
• (41:30) - Feeling called to merry mindfulness and marketing
• (43:00) - New Live Event with Kerry and Aileen
• (45:00) - Process behind landing your dream job with Blink Ops
• (48:00) - Final Thoughts

This episode is soooo good (pinky promise). 

Sharing some links with love: 
- Learn more about Entro security: https://entro.security

- Connect with Kelsey to catch her weekly security news updates (coined as Sunday Scaries): https://www.linkedin.com/in/purcellkelsey/

- Tea Time with Tech Marketing Leaders is brought to you by MKG Marketing. Nerd out on PPC, SEO, and tailored strategies for B2B SaaS orgs.  https://mkgmarketinginc.com/

- Want to be a spill the tea with Kerry? Be a guest on Tea Time? Connect with Kerry on LinkedIn: https://www.linkedin.com/in/kerryguard/

• (00:00) - Intro
• (02:50) - Where are you now, Kelsey?
• (05:00) - reminiscing about how Kerry and Kelsey got into Marketing
• (06:30) - Looking back (unconventional path to Marketing)
• (10:05) - Marketing is always flowing
• (14:40) - Different types of learners
• (17:00) - Deciding how and where to speak to customers?
• (19:25) - Building a marketing foundation
• (22:05) - When to park great ideas and pivot
• (24:04) - What does your marketing foundation look like?
• (26:45) - Foundation. Iterate. Create. Review. Take Risks. Expand Ideas.
• (29:30) - Nailing positioning and standing out
• (32:20) - Putting a marketing spin on internal presentations
• (36:00) - Who are the people behind the ICP?
• (38:00) - Convert tech solutions into something easy to absorb
• (42:50) - Street interviews. How will you create it?
• (48:30) - Live Q&A with viewers
• (01:02) - What brings you joy?

Kerry Guard, your Tea Time host, and Taryn Talley, Marketing Mastermind, nerd out on digital marketing, creating communities, GTM, hair-pulling experiences, ambitions, success, and some secrets behind their success. 

Taryn is a Data-driven marketer with over 20+ years experience ranging from executing large GTM strategies, leading a marketing teams at AAA, Roku, and JP Morgan, growing brand audiences by 40%, playing a key part in earning an NPS of 90 (and then some), and, well, the rest you'll have to connect with Taryn Talley on LinkedIn: https://www.linkedin.com/in/taryn-talley1/

Prefer to listen while you multi-task?  Listen to Tea Time with Tech Marketing Leaders on Spotify: https://open.spotify.com/show/1zokLMt767ecRYov60Kn6E

Expert digital marketing agency that leverages PPC, SEO, and Analytics for B2B SaaS orgs. Kerry's been leading MKG for 13 years! Learn why MKG is the next Marketing Agency you should hire: https://mkgmarketinginc.com/

#digitalmarketing #digitalmarketingagency #b2b #brandactivation #eventmarketing #socialmarketing  #marketing

• (00:00) - Intro / Taryn is feisty! Let's go!
• (00:26) - Thanksgiving
• (00:52) - Introducing Taryn Talley
• (01:57) - Taking some time off (year end)
• (02:30) - Taryn shares her work experience
• (05:04) - Agency and Growth Marketing PoV
• (08:34) - Marrying creative + data
• (10:40) - The Lazy Susan of Marketing
• (14:17) - Always have a plan b (big networking events)
• (16:30) - Creating that memorable experience
• (18:27) - Secret sauce behind getting in top 3 tough ranking Google keywords
• (21:07) - How do you convince people to attend events?
• (23:40) - The balance act - event funding + sponsorships
• (25:47) - Sponsor package ideas
• (27:20) - Truths about event ROI.
• (29:57) - Building a community via WhatsApp
• (31:37) - Circle of Influence
• (35:53) - That event "snowball" effect
• (38:20) - Keeping your cool
• (40:32) - Go solo or work with a team?
• (42:44) - How will AI effect the industry?
• (45:11) - Outro/Ending
• (00:00) - Chapter 23

Reveal your risks to drive efficient cybersecurity solutions. See why Bronwen 'lurves' working at Reveal Risk: https://www.revealrisk.com/
Connect with Bronwen on LinkedIn: https://www.linkedin.com/in/bronwenhudson/

Prefer to watch this animated guest on YouTube? Do it! https://www.youtube.com/@ttwtml

Expert digital marketing agency that leverages PPC, SEO, and Analytics for B2B SaaS orgs. Kerry's been leading MKG for 13 years! Learn why MKG is the next Marketing Agency you should hire: https://mkgmarketinginc.com/

Because Kerry called out the mix-master. The Podcast Producer. BTS Podcast and Live Broadcast magic is thanks to Your Podcast Sidekick: https://yourpodcastsidekick.com/p/yps-overview

• (00:00) - Intro + AI
• (06:30) - Writing + language AI
• (07:00) - If I can’t be bothered to write then why should I be bothered to read it?
• (10:45) - Missing out; original thought - spend time
• (13:30) - Vision and how of where we want to go - LinkedIn strategy
• (18:45) - Bronwen Hudson and her Panel - Cyber Marketing Con
• (27:30) - Market research posts : targeting people that care about what she does
• (28:25) - Connecting with experts
• (30:30) - People don’t like being sold too
• (32:00) - value creation - two way street
• (33:00) - Opposite of value
• (40:00) - Best posts on an airplane
• (43:00) - Brand building story post cringe
• (44:10) - All gravy.
• (46:40) - Community creation - bring personality

This Head of Marketing is unconventional, creates her own success from nothing, and isn't afraid to go to market with 80% product polish.  

Tight budgets, limited resources, and only so many hours in the day.  Kerry chats with Vladlena about how she's leaning into slick AI tools like Claude and SOMA, being confident in making decisions on the fly, and wearing multiple hats to get products to market without a hitch.  

Connect with Vladlena on LinkedIn: https://www.linkedin.com/in/vladlenamitskaniouk/

Learn more about Kerry Guard the host of Tea Time: https://mkgmarketinginc.com/about/team/kerry-guard/

Episode Sponsor - MKG Marketing! Creative meaningful relationships with measurable results: https://mkgmarketinginc.com/

Today's discussion highlights practical advice budget-conscious start-ups, balancing short-term performance metrics with long-term brand investment, insights on building community engagement and influence while leveraging internal SMEs to creative authentic engagement in digital social spaces, and helping you understand when to start charging customers for your new product.

This episode is sponsored by Improvado.  We've been using Improvado for several years and love how we can connect many back-end marketing systems together, view data fast and easy, while understanding the direct impact to your sales.  Take advantage of your free marketing data audit today.

Tea Time with Tech Marketing Leaders is created by MKG Marketing. We make every impression count.

Want to spill more marketing and brand tea with our guest? Connect with Anita Moorthy on LinkedIn.

Click here to watch a video of this episode.

Ronin
Clark Barron on LinkedIn

Heidi Joy Tretheway on LinkedIn

Isoflow
Anri du Toit on LinkedIn

FundThrough
Nadia Milani on LinkedIn

Dasera

David Mundy on LinkedIn

Full transcript on ⁠⁠⁠⁠MKG Marketing

Close Mode

Dan Sanchez on LinkedIn

Full transcript on ⁠⁠⁠MKG Marketing

Inclusive Agile

Evan Patterson on LinkedIn

Full transcript on ⁠⁠MKG Marketing

Stack Overflow

Eric Martin on LinkedIn

Full transcript on ⁠MKG Marketing

 With over 17 years of industry experience, Miad shares insights into product alignment, the significance of flexible marketing efforts, and the pivotal role of customer feedback in shaping successful marketing strategies. From discussing the evolving cybersecurity industry to navigating the complexities of CRM systems and collaboration between marketing and sales teams, Miad's expertise offers a treasure trove of knowledge for tech marketers. 

Synsaber

Miad Moussawi on LinkedIn

Full transcript on MKG Marketing

Kindsey shares insights into how her team effectively targets specific industry verticals, focuses on nurturing relationships with potential clients, and utilizes a mix of traditional and digital marketing approaches, such as webinars, email marketing, and direct mail. 

Kirkham IronTech

Kindsey Haynes on LinkedIn

Full transcript at ⁠⁠MKG Marketing

They delve into the importance of building and leading marketing teams, navigating the rebranding process, and the challenges faced by startups in hiring product marketers. 

Wildcatecho

Elizabeth Hague on LinkedIn

Full transcript at ⁠MKG Marketing

Illumio

Adam Aragon on LinkedIn

Full transcript at MKG Marketing

Tune in as Trevor shares his insights on building relationships on LinkedIn, the importance of empathy in sales, and the transformational power of the Challenger Sales approach. He also delves into his live-streaming shows, "The Early" and "The Hotness Unleasher," and how they have connected and impacted the LinkedIn community. 

Kerry and Trevor also tackle the evolving marketing and sales landscape, discussing the responsibility for revenue generation and the need for collective accountability. So please sit back, grab a cup of tea, and join us for this insightful conversation with Trevor van Woerden on Tea Time with Tech Marketers!

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Kerry Guard, CEO and Co-Founder of MKG Marketing, interviews B2B marketers who work for complex tech brands and market to tough audiences who generally don't like marketing – CISOs, Developers, and even us... marketers.

Tune in as they discuss the challenges of running a business, influencers' role, and thought leaders' power in today's marketing landscape. Don't miss out on this fascinating conversation filled with practical tips and inspiring stories from a true marketing leader. Let's get brewing with Tea Time with Tech Marketers!

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Tea Time with Tech Marketing Leaders is a Livecast on LinkedIn and YouTube almost every Thursday around 3pm ET.

Kerry Guard, CEO and Co-Founder of MKG Marketing, interviews B2B marketers who work for complex tech brands and market to tough audiences who generally don't like marketing – CISOs, Developers and even us... marketers.

Mason Cosby, Founder of Scrappy ABM, joins Kerry Guard on this episode of Tea Time with Tech Marketing Leaders to spill the tea on how to cultivate leads and then activate leads over time without needing fancy, expensive Martech.

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Tea Time with Tech Marketing Leaders is a Livecast on LinkedIn and YouTube almost every Thursday around 3pm ET.

Kerry Guard, CEO and Co-Founder of MKG Marketing, interviews B2B marketers who work for complex tech brands and market to tough audiences who generally don't like marketing – CISOs, Developers and even us... marketers.

But WHEN and HOW we is anyone's game.

In this episode, Alex Titze, VP of Marketing at Blue Team Alpha joins host Kerry Guard to spill the tea on how he keeps his content ungated and cultivates qualified leads.

Through his partnership with his subject matter experts, their MBA expertise, and outgoing personalities sees how this unusual partnership has brought success to The Blue Team Alpha cyber security company, building awareness and education to conversation and conversion.

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Tea Time with Tech Marketing Leaders is a Livecast on LinkedIn and YouTube almost every Thursday around 3pm ET.

Kerry Guard, CEO and Co-Founder of MKG Marketing, interviews B2B marketers who work for complex tech brands and market to tough audiences who generally don't like marketing – CISOs, Developers and even us... marketers.

It's a delicate balancing act of not comparing and keeping focused on building your brand, and it helps to know how other brands are shaping the industry.

We can all pretend we're special snowflakes, but at the end of the day, other companies do what we do. What are they doing? How are they doing it? What waves are they making, and how does it impact the industry?

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Tea Time with Tech Marketing Leaders is a Livecast on LinkedIn and YouTube almost every Thursday around 3pm ET.

Kerry Guard, CEO and Co-Founder of MKG Marketing, interviews B2B marketers who work for complex tech brands and market to tough audiences who generally don't like marketing – CISOs, Developers and even us... marketers.

Juan Mendoza, CEO of The Martech Weekly & TMW 100 Awards, joined Kerry Guard, CEO of MKG Marketing, on this episode of Tea Time with Tech Marketing Leaders to spill the tea on reactivating long-lost digital marketing channels to target through context and build first-part data lists faster and more intentionally.

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Tea Time with Tech Marketing Leaders is a Livecast on LinkedIn and YouTube almost every Thursday around 11:30am ET.

Kerry Guard, CEO and Co-Founder of MKG Marketing, interviews B2B marketers who work for complex tech brands and market to tough audiences who generally don't like marketing – CISOs, Developers and even us... marketers.

Guests spill the tea on how they navigate meeting the customer where they are in the way in which they want to be met. 

Join us on Thursdays around 11:30am ET or listen wherever you podcast.

#ttwtml #marketingpodcast

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Website- 
Spotify- 
 Linkedin- 
 Youtube Channel- 
 Apple Podcast: https://podcasts.apple.com/us/podcast/tea-time-with-tech-marketing-leaders/id1483655266

In this refreshingly candid conversation, Kathryn and host Kerry Guard explore:

• Why niching down is actually a growth strategy
• How AI might support operations, but not a creative tone
• The overlooked power of investing in your own marketing
• What the future looks like for junior copywriters in an AI-assisted world

If you’re questioning where AI fits into your content strategy, or wondering whether copywriting still has a seat at the table, this episode will leave you grounded and energized. Feeling human again.

This podcast is powered by MKG Marketing. Finally!! A Digital Marketing agency you don't have to micromanage. Besides, growth shouldn't be this hard. 

Chapters
00:00 – Intro and Kathryn’s Background

02:30 – How Copy House Scaled in 3 Years

05:40 – Niching Down vs. Being a Generalist Agency

10:50 – From Freelance to CEO: Building a Team

15:00 – The Reality of Recruitment Challenges

18:20 – Copywriting in the Age of AI

22:00 – The Limits of ChatGPT for Tone and Accuracy

27:00 – Use Cases That Actually Make Sense for AI

31:10 – How AI Could Change Junior Copywriter Training

34:00 – Comparing Tech Shifts Over the Decades

37:00 – Kathryn’s Thoughts on AI Volume & Copy Testing

40:10 – People-First Segment: Skiing, Travel, Team Culture

45:00 – Wrap-Up and Closing Thoughts

He and Graham Smith dive into one of Endpoint Security's biggest problems: claiming compliance "out of the box" (or, as out of the box as possible with a dash of professional services on top). Graham talked through what this looks like in the #Education #Cybersecurity space, referencing the CJIS Security Policy that is enforced by the FBI, as well as HIPAA compliance out of the box in the healthcare security space.

Check out all 38 episodes of What's The Problem here: https://open.spotify.com/show/31t9iBWIRanKQDbgUHJcoh

“No one buys products, people pay for and rent outcomes.” 

“Selling is helping people get their needs met.”

Sign-up for his exclusive webinar if you're selling a complex, high-value solution for mid-market and enterprise clients:

Email Marcus@laughs-last.com with the subject line "Tea Time with Tech Marketing Leaders Webinar" and tell him why you're interested and any initial questions. He will choose 6-8 companies based on whom he feels he can help the most.

Recommended Reading:

Bob Moesta - Demand-Side Sales 101

Charles H. Green - Trust-Based Selling

It really goes to show the power of product marketers and their ability to communicate like he gives definitions that are succinct and spot on. He gives examples that tell a very clear story with a through line within less than like two minutes. He has given his communication style, we are able to get it all in here and it feels so smooth, so smooth in terms of this conversation. I can't wait for you to hear it before I get there. Just a little bit about Andy.

Andy Tzortzinis is a seasoned messaging expert with over 12 years of PR communications and marketing experience, a lover of dynamic industries, and he starts his marketing career in the food and beverage industry and made his way into cyber, just a few years back. He breeds an authentic and programmatic approach to marketing that is less dependent on industry buzzwords, and just you just focus on using empathy to understand the customer journey.

This strategy has led to success in content comms and product marketing roles across a range of security products, services and platforms. And as you will find out he is also a frequent collector of hobbies which we cannot wait to share with you.

Full Transcript

Additional episodes mentioned:

• Product Led Growth with Peter Wheeler
• Tips and tricks to make your product accessible with Josh Martin

He has spent many years in the cybersecurity space and now tells stories for a living, including the comparison that cybersecurity practitioners are super athletes, going to battle everyday, training and pushing their craft to new horizons.

He's launching his very own podcast soon! Be sure to subscribe: https://www.heygoodchat.org/

As marketing leaders trying to grow tech companies, you have to make 100 decisions a day, which can get overwhelming and daunting. Patrick somehow managed to find his way through that. 

He shares how he's been able to do this daily while moving towards lofty goals and getting the magical thing about how Patrick does this is that he gets buy-in from key stakeholders every step of the way. 

It's not just about making decisions, but how you make those decisions and then bring people in along with you to agree to those decisions that you're making fast and furious.

Patrick Garrity is a Go to Market specialist with over 15+ years of experience providing marketing, sales, and product expertise to high-growth SaaS startups with a primary focus on Cybersecurity.

Brianna Doe is a marketing leader with ten years of experience driving growth and revenue and building engagement communities. She's driven over a million and monthly revenue two times the email subscribers and grew social channels by 70% for one of her customers.

This podcast is powered by MKG Marketing. Finally!! A Digital Marketing agency you don't have to micromanage. Besides, growth shouldn't be this hard.

Chapters
00:00 Intro and LinkedIn Fame
 04:05 From Film School to Funnels
 08:50 What Is Customer Engagement
 14:20 Trust vs Relationship
 19:45 Personalization Beyond the Name
 26:00 Data Ethics and Web3
 32:30 Stepping Into Their Shoes
 38:15 Messaging Makeover
 43:00 Surprising Channels
 47:30 Measurement in a Dark Funnel World
 53:15 Loyalty, Referrals and the Next Step
 57:00 Wrap-Up and Words of Wisdom

Luke Richardson is a web subject matter expert with 9 years of experience working in SEO and conversion rate optimization. In his current role, he leads a team of 5 and oversees SEO, web analytics, and web development for a rapid-growth cybersecurity unicorn. In his free time, Luke enjoys spending time with his fiancee, playing chess, and learning about wine.

Luke will share his story so you’ll see how you too can put emphasis on SEO.

Siena Dixon is Head of Strategy & Commercial at Zebrar. She is a  relentlessly curious senior marketing executive focused on innovation where storytelling meets new and immersive technology. Exploring and refining technologies like AR, VR, AI and gamification for brands.

Sekou is a multifaceted marketing professional with 20 years of experience in technology, entertainment and media. He spent the first half of his career launching some of the biggest video games, mobile apps, and digital advertising products. More recently, he’s focused on building robust developer communities through advertising, PR and partnerships.

Here’s my conversation with Sekou.

Sekou also joined our live roundtable where we discussed putting your audience first. You can find that here. 

Aileen Casmano is an experienced marketer in cybersecurity and technology. Her work experience and skillset spans across brand strategy, product marketing, communications, and creative strategy. Aileen is currently the Director of Marketing at Cyvatar, where she leads the brand vision, strategy, and team. Prior to Cyvatar, Aileen held various marketing roles at Owl Cyber Defense and Dynata (formerly Critical Mix). She is also a co-founder of the Cybersecurity Marketing Society. When she’s not thinking of the next big idea, she’s can be found hanging out with her Goldendoodle pup Oakley or catching a yoga class.

As TechTarget’s CMO, John Steinhert is responsible for positioning the  company and messaging to their subscribers  in ways that maximize understanding and energize action. He’s convinced that if they do this well, everyone benefits. At TechTarget, they’re committed to customer centricity and a win:win view of the world.

Here’s my conversation with John.

After Matt shares his story, we dig into what it means to build a category.

Matt Dynan is the Digital Marketing Manager at Jellyfish.io. He is a B2B digital marketer with experience owning SEO and paid media programs at high-growth SaaS companies. He focuses on building consistent digital experiences across channels that enable brand awareness, prospect education, and customer acquisition.

Alyssa shares her story then we discuss what demand generation means to her and how she approaches it as the glue that holds all their marketing efforts together.

Alyssa is the Director of Marketing for Sana Commerce. As a Director of Marketing, she manages a marketing team focused on accelerating growth through multiple channels including digital, demand gen, events, and partners.

She loves marketing because it allows her to find sophisticated solutions to everyday challenges. She is passionate about growth and committed to developing new skills.

Here’s my conversation with Alyssa.

Tom is committed to building digital communities on behalf of his clients. If you listened to my conversation with Sekou who talks about the power of community then consider this a perfect follow. Sekou was the why. This is the how.

On this first episode of season 11 is Dani Woolf. Dani chimed in all the way from Israel and she and Kerry dig in to what it really means to know your audience. Not just know them, but understand them —what challenges they face, what their priorities are, and if what we’re doing as marketers is really working for them or not. Dani breaks it down on she has gotten to know her buyer and why we all need to pick up the damn phone and do the same.

Dani is the VP of Demand Gen at Cybersixgill. She’s a swimmer turned marketer and she still has the same appetite to win.

She’s been applying lessons learned as a distance freestyler to B2B organizational success for the past 10 years.

And while still get the same adrenaline rush looking at the scoreboard instead of beating personal records ⏱, she prefer racking up net new opps and revenue 💰with growth marketing strategies.

Today, she is responsible for digital marketing and demand gen programs at Cybersixgill.

Dani’s core specialty is in digital marketing with a focus on net new customer acquisition via digital channels - website optimization, SEO, SEM, social media, conversion rate optimization and marketing automation.

Connect with Dani on LinkedIn: https://www.linkedin.com/in/daniarad/

Season 11 Spotify Playlist: https://open.spotify.com/playlist/6zszIevpfzAuRpJSOYvci3?si=f2fca4cd6ecf4e3a

Chris and Kerry talk about what it means to be a mission driven organization. To have a real message about creating a real difference in the world, then backing it up through all your marketing efforts.

This episode was brought to you by MKG Marketing - our digital marketing agency that helps cyber security and data companies get found via transparent, measurable digital marketing.

It’s hosted by me, Kerry Guard - CEO and co-founder of MKG

Music, mix, and mastering done by Austin Ellis.

If you’d like to be a guest, please visit mkgmarketinginc.com to apply.

Jam out with this season's Spotify playlist.

Kaya is a Director of Demand Generation and Marketing Operations at Watch Guard Technologies. She’s a passionate marketing leader with a proven track record of delivering innovative, data, and technology driven integrated campaigns in fast-paced, deadline-driven environments. She’s a creative problem solver with an analytics, detail-oriented approach, hungry to drive results.

Alexandra is also a Director of Demand Generation at WatchGuard Technologies. She’s focused on developing educational and engaging content that helps small businesses and mid-size enterprise organizations better protect their employees, customers, and sensitive data.

Kaya and Alex are a force. They have teamed up to build a team of Business Development Representatives. They are focused on drumming up leads then nurturing them to a place where they can pass them off to the sales team. Kaya and Alex break down how they did it, why marketing and sales love this approach, and the early outcomes they’re seeing.

This episode was brought to you by MKG Marketing - our digital marketing agency that helps cyber security and data companies get found via transparent, measurable digital marketing.

It’s hosted by me, Kerry Guard - CEO and co-founder of MKG

Music, mix, and mastering done by Austin Ellis.

If you’d like to be a guest, please visit mkgmarketinginc.com to apply.

Jam out with this season's Spotify playlist.

Hana is a technical demand generation marketer with a proven track record of strategies and programs that accelerate revenue. She has deep experience in the optimization of high-performance tactics and marketing automation technologies that build and measure pipeline. She has a strong history of client loyalty and retention with marketing and sales executives at B2B tech companies. And she has a thorough understanding of marketing strategy, the importance of data and attribution, and execution. Most importantly, she can clearly articulate KPIs to decision makers.

Hana and Kerry take the conversation from Web3 101, into a deeper conversation around the power of community, and how community needs to be apart of your marketing efforts to give them a vote and allow them to be part of the development of your brand and product.

This episode was brought to you by MKG Marketing - our digital marketing agency that helps cyber security and data companies get found via transparent, measurable digital marketing.

It’s hosted by me, Kerry Guard - CEO and co-founder of MKG

Music, mix, and mastering done by Austin Ellis.

If you’d like to be a guest, please visit mkgmarketinginc.com to apply.

Rob is the Digital Leader of CSS Commerce. He works to create the most effective, uniquely innovative solution that will build your business, handle more traffic and transactions, move more clients to your platform and give you real insight into your business. Basically eCommerce for B2B. Rob knows the only way to make B2B transactional like ecommerce is to approach each of his clients with turn key solutions as they are all different.

This episode was brought to you by MKG Marketing - our digital marketing agency that helps cyber security and data  companies get found via transparent, measurable digital marketing.

It’s hosted by me, Kerry Guard - CEO and co-founder of MKG

Music, mix, and mastering done by Austin Ellis.

If you’d like to be a guest, please visit mkgmarketinginc.com to apply.

Jam out with this season's Spotify playlist.

Jada Holst is a marketing manager at an ISV focused on supporting higher ed, non-profit, and other similar industries succeed in their missions. Her background also includes cybersecurity and B2B start-up's with experience in demand, channel, field, and customer marketing.

This episode was brought to you by MKG Marketing - our digital marketing agency that helps cyber security and data  companies get found via transparent, measurable digital marketing.

It’s hosted by me, Kerry Guard - CEO and co-founder of MKG

Music, mix, and mastering done by Austin Ellis.

If you’d like to be a guest, please visit mkgmarketinginc.com to apply.

Jam out with this season's Spotify playlist.

Speaking of cyber security, Naz is an award-winning communication strategist and the Director of Global Marketing Communications at Keeper Security. She comes equipped with more than a decade of experience in orchestrating integrated communications campaigns for a diverse number of technology companies.

This episode was brought to you by MKG Marketing - our digital marketing agency that helps cyber security and data  companies get found via transparent, measurable digital marketing.

It’s hosted by me, Kerry Guard - CEO and co-founder of MKG

Music, mix, and mastering done by Austin Ellis.

If you’d like to be a guest, please visit mkgmarketinginc.com to apply.

Jam out with this season's Spotify playlist.

Jim is a complete marketing professional with years of experience to get the job done: content management, brand management, end to end project management, and the ability to communicate across departments. He leads by doing not by telling.

This episode was brought to you by MKG Marketing - our digital marketing agency that helps cyber security and data  companies get found via transparent, measurable digital marketing.

It’s hosted by me, Kerry Guard - CEO and co-founder of MKG

Music, mix, and mastering done by Austin Ellis.

If you’d like to be a guest, please visit mkgmarketinginc.com to apply.

Jam out with this season's Spotify playlist.

Which she brings us to this episode. Amber’s company, Tote and Pears has become more strategic in seeing a clear need for both women and tech companies. Given the great resignation, how real working remotely is now, and the realization for woman that the need for a true work life balance is non-negotiable, Amber and her team have identified a clear way to use their marketing and branding super powers to help tech companies, who are ready to embrace what it truly means to hire a working woman, find great talent. And to help  women find awesome careers where they can have the lifestyle they want and can lean into it without apology.

https://www.toteandpears.com/

https://www.linkedin.com/in/ambernanderson/

Spotify Playlist

Before we met Peter, he sent Kerry an email with something called his User Manual. We, here at MKG marketing, just started looking into this when Kerry very first met Peter and to see one in action was so cool. It really set the stage for who Peter is and the amazing conversation we knew he and Kerry would have. We’ll tell you all about what a User Manual is and how it fits into the bigger picture of how Peter leads, which is heart centered. People centered.

Let’s take a listen.

https://www.linkedin.com/in/peterzaballos/

Spotify Playlist

https://www.linkedin.com/in/lavanyag9/

Spotify Playlist

https://www.linkedin.com/in/shane-whelan-13356bb5/

Spotify Playlist

Take a listen.

As an FYI -

Lisa is now the VP of Marketing at Acqueon. She just started in January and is already looking for some great people to add to her team. Head over to their website and check out their job postings:

• Product Marketing - https://www.acqueon.com/careers/director-product-marketing/
• Partner Marketing - https://www.acqueon.com/careers/director-partner-marketing/ 

https://www.linkedin.com/in/lisa-mcdermott-marketing-leader/

Spotify Playlist