Transistor (https://transistor.fm) https://feeds.transistor.fm/taking-a-stand-point-of-view-marketing Hosted by Peep Laja, Founder of CXL and CEO of Wynter, this series will cover how B2B tech companies like Gong, Asana, and Figma are using their point of view to stand out across their various channels and win market share. Tune in each Wednesday to hear how your company can take this new approach to differentiating in the crowded Saas space. Sharebird 2021 7b2fc464-a299-50d1-8862-eaecd683ab22 no en Fri, 09 Feb 2024 12:01:55 -0800 Tue, 02 Dec 2025 15:00:39 -0800 https://sharebird.com/shows https://img.transistor.fm/42mq7zX-gwXgN8Ejw0QHkCP9dKy9uwhqRXf36f0WXSY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzIyNjgzLzE2MjYx/NjI5MzItYXJ0d29y/ay5qcGc.jpg https://sharebird.com/shows episodic Peep Laja, Sharebird Hosted by Peep Laja, Founder of CXL and CEO of Wynter, this series will cover how B2B tech companies like Gong, Asana, and Figma are using their point of view to stand out across their various channels and win market share. Tune in each Wednesday to hear how your company can take this new approach to differentiating in the crowded Saas space. Hosted by Peep Laja, Founder of CXL and CEO of Wynter, this series will cover how B2B tech companies like Gong, Asana, and Figma are using their point of view to stand out across their various channels and win market share. Product Marketing, Business Alex Lopes No No 9 9 Taking a Stand on Asynchronous Meetings with Loom's Head of Product Marketing, Julia Szatar full 8fe2bc64-2d30-4ff8-82fe-97d610ad2564 https://share.transistor.fm/s/9d896768 Connect with Julia on LinkedIn.
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]]> Wed, 08 Sep 2021 03:00:00 -0700 Peep Laja, Sharebird Peep Laja, Sharebird 1222 In 2016, Loom emerged as a category creator with their video messaging platform for work. Combining asynchronous communication with the power of video, their user base and copycat competitors have grown quickly over the years. As they continue to grow, the product marketing team is educating customers on the broad range of use cases while working closely with the brand team to give them an edge over the competition. Tune in to hear how they’re leading the charge and changing the old mindset around communication. In 2016, Loom emerged as a category creator with their video messaging platform for work. Combining asynchronous communication with the power of video, their user base and copycat competitors have grown quickly over the years. As they continue to grow, th Product Marketing, Business No 8 8 Taking a Stand Against Spreadsheets with Coda's Product & Corporate Marketing Lead, Andrew Stinger full 8074f7a2-0271-40fb-8eeb-0719a5282adf https://share.transistor.fm/s/4e3d2901 Connect with Andrew on LinkedIn.
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]]> Wed, 01 Sep 2021 03:00:00 -0700 Peep Laja, Sharebird Peep Laja, Sharebird 1547 You may have heard Coda’s tagline “Enough of this sheet”. Along with being edgy and assertive, it emphasizes how most technology has radically changed in the last 40 years, yet spreadsheets have stayed the same. Lucky for us, Andrew is here to share the 4 guidelines that helped create this eye-catching line, plus how Coda tested that messaging before its big debut. You may have heard Coda’s tagline “Enough of this sheet”. Along with being edgy and assertive, it emphasizes how most technology has radically changed in the last 40 years, yet spreadsheets have stayed the same. Lucky for us, Andrew is here to share the 4 Product Marketing, Business No 7 7 Taking a Stand on Making Design Accessible with Figma's Senior Manager, Product Marketing, LaShaun Williams full 215714f2-e8d1-4e52-8ea1-00368a50f9f4 https://share.transistor.fm/s/a678e443 Connect with LaShaun on LinkedIn.
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]]> Wed, 25 Aug 2021 03:07:10 -0700 Peep Laja, Sharebird Peep Laja, Sharebird 1224 Figma brings together the product development trifecta, allowing product designers, managers, and developers to collaborate from inception. They started off as a web-based platform, freeing users from the limitations of whatever hardware they possessed. This drove early adoption and grew into the strong community of Figma users that exists today. Tune into this episode how the PMM team is leveraging that community for its ability to innovate and inability to be replicated by competitors. Figma brings together the product development trifecta, allowing product designers, managers, and developers to collaborate from inception. They started off as a web-based platform, freeing users from the limitations of whatever hardware they possessed. T Product Marketing, Business No 6 6 Taking a Stand for New Age Collaboration with Paul D'Arcy, Chief Marketing Officer at Miro full ad8e3767-f863-402e-8ee7-0e7326fa913d https://share.transistor.fm/s/a37019e1 Connect with Paul on LinkedIn.
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]]> Wed, 18 Aug 2021 03:00:00 -0700 Peep Laja, Sharebird Peep Laja, Sharebird 1014 Collaboration received a jolt with the move to remote work. As a result, Miro has gained over 13 million users since Paul joined as their CMO last year. Now they have their eyes set on connecting with people more deeply than a list of features, focusing instead on the personal experience and fostering community. One way they’re doing so is through Miroverse, where users can turn the work they’re proud of into a template for others to use. Tune into this episode to hear how else they’re staying ahead of the competition as collaboration continues to become more equal, more collective, and more distributed. Collaboration received a jolt with the move to remote work. As a result, Miro has gained over 13 million users since Paul joined as their CMO last year. Now they have their eyes set on connecting with people more deeply than a list of features, focusing i Product Marketing, Business No 5 5 Taking a Stand Against Outdated Financial Systems with Aliza Edelstein, Director of Product Marketing at Brex full be367cc2-2b8b-40ed-aba4-521714a2d2d0 https://share.transistor.fm/s/09d52d53 Connect with Aliza on LinkedIn.
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]]> Wed, 11 Aug 2021 03:00:00 -0700 Peep Laja, Sharebird Peep Laja, Sharebird 1364 When Brex was founded three years ago, they catered to venture-backed tech startups. Now they’re the all-in-one finance solution for every business, whether it involves spending, saving, or bookkeeping. As they’ve grown and their customer base has evolved, so has their messaging. As their Director of Product Marketing, Aliza is here to share how they’ve kept up with their changing customer base and what channels are working best for conveying their value to the right people. When Brex was founded three years ago, they catered to venture-backed tech startups. Now they’re the all-in-one finance solution for every business, whether it involves spending, saving, or bookkeeping. As they’ve grown and their customer base has evolved Product Marketing, Business No 4 4 Taking a Stand for Small E-Commerce Businesses with Daniel J. Murphy, VP of Marketing at Privy full c8abe633-0e77-49dd-b691-3511f393c30a https://share.transistor.fm/s/4bd8bb87 Connect with Daniel on LinkedIn.
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]]> Wed, 04 Aug 2021 03:00:00 -0700 Peep Laja, Sharebird Peep Laja, Sharebird 1616 For the last 18 months at Privy, Daniel has been working with his team to hone their positioning onto a specific target audience. Now, all teams in the company are built around the mission to help small e-commerce businesses that want to go from 0 to 1 million in sales. As a larger company, it’s not easy shifting positioning and having to say “no” to certain customers that don’t fit the bill. Luckily for us, Daniel is here to tell us how he tackled the challenge and how it's helped Privy stand out from the competition. For the last 18 months at Privy, Daniel has been working with his team to hone their positioning onto a specific target audience. Now, all teams in the company are built around the mission to help small e-commerce businesses that want to go from 0 to 1 mi Product Marketing, Business No 3 3 Taking a Stand Against the Old Ways of Working with Victoria Chin, Group Product Marketing Lead at Asana full 6793ca6d-0117-49e7-8f04-cec28626fd55 https://share.transistor.fm/s/0c033b5a Connect with Victoria on LinkedIn.
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]]> Wed, 28 Jul 2021 03:00:00 -0700 Peep Laja, Sharebird Peep Laja, Sharebird 1193 On average, the typical enterprise worker switches between 10 tools 25 times a day. That’s 250 switches per day! As the world went remote, the leaders at Asana said enough with the chaos. Whether it’s at the organizational, team, or individual level, their tool now lets you collaborate and track your work all on one integrated platform. Today, Victoria is here to break down how their 3 pillar model has helped them beat out the competition and how they use their own product to stay on track. On average, the typical enterprise worker switches between 10 tools 25 times a day. That’s 250 switches per day! As the world went remote, the leaders at Asana said enough with the chaos. Whether it’s at the organizational, team, or individual level, thei Product Marketing, Business No 2 2 Taking a Stand for Product Experience with Marcus Andrews, Director of Product Marketing at Pendo full d4515051-3f83-41e1-b3e8-d4573e939dad https://share.transistor.fm/s/24adfff3 Connect with Marcus on LinkedIn.
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]]> Wed, 21 Jul 2021 03:00:00 -0700 Peep Laja, Sharebird Peep Laja, Sharebird 1093 At Pendo, they believe the best product experience wins. In other words, product teams that are data-driven, customer-centric, and strategic create the category-leading products. With this point of view, they are providing software product teams a suite of tools to get the job done. Now it’s Marcus’ job to make sure the entire company is conveying that message correctly. Tune into this episode to find out how he’s keeping that story consistent throughout the company while continuously adapting it to market changes. At Pendo, they believe the best product experience wins. In other words, product teams that are data-driven, customer-centric, and strategic create the category-leading products. With this point of view, they are providing software product teams a suite o Product Marketing, Business No 1 1 Taking a Stand on Opinions with Julien Sauvage, VP of Product Marketing at Gong full c78cf3c7-d113-48c9-9411-74ece2402afc https://share.transistor.fm/s/f7d96d1d Connect with Julien on LinkedIn.
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]]> Tue, 13 Jul 2021 02:05:45 -0700 Peep Laja, Sharebird Peep Laja, Sharebird 1573 To become the leading revenue intelligence platform, Gong took a stand against opinions. They’ve embraced a world with no more guesswork, no hunches, and no gut-feelings; just reality. Want to know why you’re not closing as much this quarter? Log into Gong and get proof from your sales interactions as to where things went wrong. In this episode, we’ll hear from the VP of Product Marketing about the inception of Gong and how they’ve strengthened their core message to become the go-to customer interaction software. To become the leading revenue intelligence platform, Gong took a stand against opinions. They’ve embraced a world with no more guesswork, no hunches, and no gut-feelings; just reality. Want to know why you’re not closing as much this quarter? Log into Gon Product Marketing, Business No