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    <title>Swim Against The Tide</title>
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    <description>The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey. 

The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.

If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.
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    <copyright>© 2026 Steve Henry</copyright>
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    <pubDate>Thu, 14 May 2026 17:00:07 +0100</pubDate>
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    <itunes:type>episodic</itunes:type>
    <itunes:author>Steve Henry</itunes:author>
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    <itunes:summary>The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey. 

The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.

If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.
</itunes:summary>
    <itunes:subtitle>The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on.</itunes:subtitle>
    <itunes:keywords></itunes:keywords>
    <itunes:owner>
      <itunes:name>Swim Against The Tide</itunes:name>
    </itunes:owner>
    <itunes:complete>No</itunes:complete>
    <itunes:explicit>No</itunes:explicit>
    <item>
      <title>Ep089 – Humphrey Bodington, Co-Founder, Conka | Conka: Naturally unlocking brain potential | SATT</title>
      <itunes:episode>89</itunes:episode>
      <podcast:episode>89</podcast:episode>
      <itunes:title>Ep089 – Humphrey Bodington, Co-Founder, Conka | Conka: Naturally unlocking brain potential | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/e6bd50ee</link>
      <description>
        <![CDATA[<p>In this week’s fascinating episode, Humphrey Bodington, the co-founder of Conka, along with his business partner Harry Glover, discusses the journey of creating a unique cognitive performance product that combines plant extracts and nootropics – with a supporting app that can actually measure the success of their products.</p><p>Inspired by their history and love of rugby the conversation delves into the science behind brain health, the importance of cognitive performance in sports, and the trials conducted with professional athletes. </p><p>The discussion also highlights the transition from recovery-focused products to those aimed at enhancing overall performance, as well as the potential for expanding the product's reach beyond professional sports to everyday decision-makers in the commercial world.</p><p>Finally, Humphrey openly shares the challenges and successes faced in their entrepreneurial journey, emphasising the significance of passion, resilience, and strategic planning for future growth.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this week’s fascinating episode, Humphrey Bodington, the co-founder of Conka, along with his business partner Harry Glover, discusses the journey of creating a unique cognitive performance product that combines plant extracts and nootropics – with a supporting app that can actually measure the success of their products.</p><p>Inspired by their history and love of rugby the conversation delves into the science behind brain health, the importance of cognitive performance in sports, and the trials conducted with professional athletes. </p><p>The discussion also highlights the transition from recovery-focused products to those aimed at enhancing overall performance, as well as the potential for expanding the product's reach beyond professional sports to everyday decision-makers in the commercial world.</p><p>Finally, Humphrey openly shares the challenges and successes faced in their entrepreneurial journey, emphasising the significance of passion, resilience, and strategic planning for future growth.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 14 May 2026 17:00:00 +0100</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/e6bd50ee/d20e8865.mp3" length="83506637" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3479</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this week’s fascinating episode, Humphrey Bodington, the co-founder of Conka, along with his business partner Harry Glover, discusses the journey of creating a unique cognitive performance product that combines plant extracts and nootropics – with a supporting app that can actually measure the success of their products.</p><p>Inspired by their history and love of rugby the conversation delves into the science behind brain health, the importance of cognitive performance in sports, and the trials conducted with professional athletes. </p><p>The discussion also highlights the transition from recovery-focused products to those aimed at enhancing overall performance, as well as the potential for expanding the product's reach beyond professional sports to everyday decision-makers in the commercial world.</p><p>Finally, Humphrey openly shares the challenges and successes faced in their entrepreneurial journey, emphasising the significance of passion, resilience, and strategic planning for future growth.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep088 – Gillian Ridley Whittle, Founder, Peachaus | Building Peachaus: Creating a movement for good | SATT</title>
      <itunes:episode>88</itunes:episode>
      <podcast:episode>88</podcast:episode>
      <itunes:title>Ep088 – Gillian Ridley Whittle, Founder, Peachaus | Building Peachaus: Creating a movement for good | SATT</itunes:title>
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      <link>https://share.transistor.fm/s/1fb7d29b</link>
      <description>
        <![CDATA[<p>In this episode of Swim Against The Tide, Steve talks to Gillian Ridley Whittle, founder of Peachaus, a women’s underwear and leisurewear brand with a mission far bigger than fashion.</p><p>After a hugely successful career in corporate retail — including senior roles at Marks &amp;amp; Spencer, Topshop and major Australian retailers — Gillian stepped away from a world that no longer felt aligned and set out to build something rooted in care, comfort and purpose.</p><p>Peachaus is now taking bra fittings into workplaces, festivals and communities, helping women understand their bodies, feel comfortable, and step into their confidence.</p><p>This is a conversation about fear, reinvention, women’s health, purpose-led business, and why Gillian believes comfort can be the start of a movement she is passionate to deliver.</p><p>The SATT Team :)</p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of Swim Against The Tide, Steve talks to Gillian Ridley Whittle, founder of Peachaus, a women’s underwear and leisurewear brand with a mission far bigger than fashion.</p><p>After a hugely successful career in corporate retail — including senior roles at Marks &amp;amp; Spencer, Topshop and major Australian retailers — Gillian stepped away from a world that no longer felt aligned and set out to build something rooted in care, comfort and purpose.</p><p>Peachaus is now taking bra fittings into workplaces, festivals and communities, helping women understand their bodies, feel comfortable, and step into their confidence.</p><p>This is a conversation about fear, reinvention, women’s health, purpose-led business, and why Gillian believes comfort can be the start of a movement she is passionate to deliver.</p><p>The SATT Team :)</p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 07 May 2026 17:00:00 +0100</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/1fb7d29b/e1aece61.mp3" length="24416309" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3049</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of Swim Against The Tide, Steve talks to Gillian Ridley Whittle, founder of Peachaus, a women’s underwear and leisurewear brand with a mission far bigger than fashion.</p><p>After a hugely successful career in corporate retail — including senior roles at Marks &amp;amp; Spencer, Topshop and major Australian retailers — Gillian stepped away from a world that no longer felt aligned and set out to build something rooted in care, comfort and purpose.</p><p>Peachaus is now taking bra fittings into workplaces, festivals and communities, helping women understand their bodies, feel comfortable, and step into their confidence.</p><p>This is a conversation about fear, reinvention, women’s health, purpose-led business, and why Gillian believes comfort can be the start of a movement she is passionate to deliver.</p><p>The SATT Team :)</p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep087 – Jay Worthy, Group CEO, MyZone | Creating momentum &amp; motivation in the fitness market | SATT</title>
      <itunes:episode>87</itunes:episode>
      <podcast:episode>87</podcast:episode>
      <itunes:title>Ep087 – Jay Worthy, Group CEO, MyZone | Creating momentum &amp; motivation in the fitness market | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/def49707</link>
      <description>
        <![CDATA[<p><br>This week we meet Jay Worthy, Group CEO of MyZone, who takes us on a remarkable journey - from sofa-surfing in London after trying out for the Royal Marines, to running a billion-dollar fitness equipment business, to hitting rock bottom with burnout. This wonderful episode has everything.</p><p>He shares how nature healed him, why he walked away from the corporate jet lifestyle, and how he rebuilt himself as a leader with what he calls a "SustainableOS."</p><p>A raw, honest conversation about identity, recovery, and what it really means to lead well.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><br>This week we meet Jay Worthy, Group CEO of MyZone, who takes us on a remarkable journey - from sofa-surfing in London after trying out for the Royal Marines, to running a billion-dollar fitness equipment business, to hitting rock bottom with burnout. This wonderful episode has everything.</p><p>He shares how nature healed him, why he walked away from the corporate jet lifestyle, and how he rebuilt himself as a leader with what he calls a "SustainableOS."</p><p>A raw, honest conversation about identity, recovery, and what it really means to lead well.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 30 Apr 2026 17:00:00 +0100</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/def49707/c0a7d4af.mp3" length="27925692" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3488</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><br>This week we meet Jay Worthy, Group CEO of MyZone, who takes us on a remarkable journey - from sofa-surfing in London after trying out for the Royal Marines, to running a billion-dollar fitness equipment business, to hitting rock bottom with burnout. This wonderful episode has everything.</p><p>He shares how nature healed him, why he walked away from the corporate jet lifestyle, and how he rebuilt himself as a leader with what he calls a "SustainableOS."</p><p>A raw, honest conversation about identity, recovery, and what it really means to lead well.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep086 – Sahil Verma, CEO, Cookaway | The Accidental Foodpreneurs getting you to cook together | SATT</title>
      <itunes:episode>86</itunes:episode>
      <podcast:episode>86</podcast:episode>
      <itunes:title>Ep086 – Sahil Verma, CEO, Cookaway | The Accidental Foodpreneurs getting you to cook together | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">be1ba97f-3b92-4eb2-940f-a80e63301fdb</guid>
      <link>https://share.transistor.fm/s/1f2c81db</link>
      <description>
        <![CDATA[<p>This week Sahil Verma, co-founder and CEO of Cookaway, joined the podcast to share his journey from an economics background to becoming an accidental entrepreneur. </p><p><br>Together with his wife, he built Cookaway - an innovative food experience platform that brings authentic world cuisines into people's homes.</p><p><br>The conversation explores how the couple developed a brand rooted in culinary authenticity, cultural storytelling, and the joy of shared human experiences, while navigating real-world challenges such as market confusion, scaling, and global expansion.</p><p><br>Sahil's story is one of purpose and fulfilment, arriving at a place where personal passion and professional success go hand in hand.</p><p><br>The SATT Team :) </p><p><br>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This week Sahil Verma, co-founder and CEO of Cookaway, joined the podcast to share his journey from an economics background to becoming an accidental entrepreneur. </p><p><br>Together with his wife, he built Cookaway - an innovative food experience platform that brings authentic world cuisines into people's homes.</p><p><br>The conversation explores how the couple developed a brand rooted in culinary authenticity, cultural storytelling, and the joy of shared human experiences, while navigating real-world challenges such as market confusion, scaling, and global expansion.</p><p><br>Sahil's story is one of purpose and fulfilment, arriving at a place where personal passion and professional success go hand in hand.</p><p><br>The SATT Team :) </p><p><br>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 16 Apr 2026 17:00:00 +0100</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/1f2c81db/36be8bab.mp3" length="25788459" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3221</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>This week Sahil Verma, co-founder and CEO of Cookaway, joined the podcast to share his journey from an economics background to becoming an accidental entrepreneur. </p><p><br>Together with his wife, he built Cookaway - an innovative food experience platform that brings authentic world cuisines into people's homes.</p><p><br>The conversation explores how the couple developed a brand rooted in culinary authenticity, cultural storytelling, and the joy of shared human experiences, while navigating real-world challenges such as market confusion, scaling, and global expansion.</p><p><br>Sahil's story is one of purpose and fulfilment, arriving at a place where personal passion and professional success go hand in hand.</p><p><br>The SATT Team :) </p><p><br>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep085 - Antonia Johnstone, CEO, Sign of the Times | Re-founding a brilliant brand for the next generation | SATT</title>
      <itunes:episode>85</itunes:episode>
      <podcast:episode>85</podcast:episode>
      <itunes:title>Ep085 - Antonia Johnstone, CEO, Sign of the Times | Re-founding a brilliant brand for the next generation | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/7fe9a160</link>
      <description>
        <![CDATA[<p>In this inspiring discussion, Antonia Johnstone, the CEO and Re-Founder of Sign of<br>the Times as she shares her journey from university economics student to leading<br>the luxury resale marketplace in the UK.<br>Discover how resilience, innovation, and strategic partnerships, including a<br>groundbreaking deal with John Lewis, have driven her success in the sustainable<br>fashion industry.<br>Antonia shares her journey from building a small team at Timpanys, her first venture<br>post university, to acquiring and growing the market leader in this exciting sector.<br>She discusses the importance of brand heritage, innovative growth strategies, and<br>the power of community and resilience in business success.<br>The SATT Team :)<br>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this inspiring discussion, Antonia Johnstone, the CEO and Re-Founder of Sign of<br>the Times as she shares her journey from university economics student to leading<br>the luxury resale marketplace in the UK.<br>Discover how resilience, innovation, and strategic partnerships, including a<br>groundbreaking deal with John Lewis, have driven her success in the sustainable<br>fashion industry.<br>Antonia shares her journey from building a small team at Timpanys, her first venture<br>post university, to acquiring and growing the market leader in this exciting sector.<br>She discusses the importance of brand heritage, innovative growth strategies, and<br>the power of community and resilience in business success.<br>The SATT Team :)<br>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 09 Apr 2026 17:00:00 +0100</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/7fe9a160/4fc34af6.mp3" length="27370972" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3419</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this inspiring discussion, Antonia Johnstone, the CEO and Re-Founder of Sign of<br>the Times as she shares her journey from university economics student to leading<br>the luxury resale marketplace in the UK.<br>Discover how resilience, innovation, and strategic partnerships, including a<br>groundbreaking deal with John Lewis, have driven her success in the sustainable<br>fashion industry.<br>Antonia shares her journey from building a small team at Timpanys, her first venture<br>post university, to acquiring and growing the market leader in this exciting sector.<br>She discusses the importance of brand heritage, innovative growth strategies, and<br>the power of community and resilience in business success.<br>The SATT Team :)<br>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep084 – Julian Warowioff, MD UK, Lemonaid | Happy growth; Why doing good and tasting great works | SATT</title>
      <itunes:episode>84</itunes:episode>
      <podcast:episode>84</podcast:episode>
      <itunes:title>Ep084 – Julian Warowioff, MD UK, Lemonaid | Happy growth; Why doing good and tasting great works | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/139f2eb4</link>
      <description>
        <![CDATA[<p>Today we meet the fascinating, budding social entrepreneur Julian Warowioff, the UK MD of Lemonaid Beverages.</p><p>He shares his inspiring journey from a desire to build a career on good foundations to being part of the senior leadership team of a successful global social enterprise brand.</p><p>We discover insights on social business, branding, market entry strategies, and the importance of authenticity and design in building a beloved product.</p><p>We find out how Julian and trusty suitcase hit the streets of Switzerland and the UK to build brand awareness and a retail footprint.</p><p>Julian shares insights on leadership, work-life balance, company culture, and growth strategies, emphasising the importance of self-care, authentic branding, and strategic expansion.</p><p>The SATT Team :)</p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Today we meet the fascinating, budding social entrepreneur Julian Warowioff, the UK MD of Lemonaid Beverages.</p><p>He shares his inspiring journey from a desire to build a career on good foundations to being part of the senior leadership team of a successful global social enterprise brand.</p><p>We discover insights on social business, branding, market entry strategies, and the importance of authenticity and design in building a beloved product.</p><p>We find out how Julian and trusty suitcase hit the streets of Switzerland and the UK to build brand awareness and a retail footprint.</p><p>Julian shares insights on leadership, work-life balance, company culture, and growth strategies, emphasising the importance of self-care, authentic branding, and strategic expansion.</p><p>The SATT Team :)</p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 02 Apr 2026 17:00:00 +0100</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/139f2eb4/a64c6e85.mp3" length="30182052" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3770</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Today we meet the fascinating, budding social entrepreneur Julian Warowioff, the UK MD of Lemonaid Beverages.</p><p>He shares his inspiring journey from a desire to build a career on good foundations to being part of the senior leadership team of a successful global social enterprise brand.</p><p>We discover insights on social business, branding, market entry strategies, and the importance of authenticity and design in building a beloved product.</p><p>We find out how Julian and trusty suitcase hit the streets of Switzerland and the UK to build brand awareness and a retail footprint.</p><p>Julian shares insights on leadership, work-life balance, company culture, and growth strategies, emphasising the importance of self-care, authentic branding, and strategic expansion.</p><p>The SATT Team :)</p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep083 – Barnaby Edwards, Director, The Garlic Farm | Why knowing nothing changed everything</title>
      <itunes:episode>83</itunes:episode>
      <podcast:episode>83</podcast:episode>
      <itunes:title>Ep083 – Barnaby Edwards, Director, The Garlic Farm | Why knowing nothing changed everything</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">519146c4-f0a8-4623-95e8-3aa4b7777953</guid>
      <link>https://share.transistor.fm/s/747ac818</link>
      <description>
        <![CDATA[<p>Barnaby Edwards didn't set out to be a farmer. After nearly two decades as a product designer, he found himself back on the Isle of Wight - and accidentally into the leadership of his wife's family business, The Garlic Farm.</p><p><br></p><p>With no background in food, farming or hospitality, he did the only thing that made sense: admitted he knew nothing, listened hard, and got to work.</p><p><br></p><p>In this episode, Barnaby talks about navigating a family business turnaround, transitioning the farm from conventional to certified organic, achieving B Corp status after a five-year journey, and why not knowing anything turned out to be his biggest competitive advantage.</p><p><br></p><p>He also reflects on the emotional complexity of leading a business that carries generations of family history — and why, given everything, he'd do it all again without hesitation.</p><p><br></p><p>The SATT Team :) </p><p><br></p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Barnaby Edwards didn't set out to be a farmer. After nearly two decades as a product designer, he found himself back on the Isle of Wight - and accidentally into the leadership of his wife's family business, The Garlic Farm.</p><p><br></p><p>With no background in food, farming or hospitality, he did the only thing that made sense: admitted he knew nothing, listened hard, and got to work.</p><p><br></p><p>In this episode, Barnaby talks about navigating a family business turnaround, transitioning the farm from conventional to certified organic, achieving B Corp status after a five-year journey, and why not knowing anything turned out to be his biggest competitive advantage.</p><p><br></p><p>He also reflects on the emotional complexity of leading a business that carries generations of family history — and why, given everything, he'd do it all again without hesitation.</p><p><br></p><p>The SATT Team :) </p><p><br></p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p><p><br></p>]]>
      </content:encoded>
      <pubDate>Thu, 26 Mar 2026 17:00:00 +0000</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/747ac818/31d3d852.mp3" length="24621290" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3075</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Barnaby Edwards didn't set out to be a farmer. After nearly two decades as a product designer, he found himself back on the Isle of Wight - and accidentally into the leadership of his wife's family business, The Garlic Farm.</p><p><br></p><p>With no background in food, farming or hospitality, he did the only thing that made sense: admitted he knew nothing, listened hard, and got to work.</p><p><br></p><p>In this episode, Barnaby talks about navigating a family business turnaround, transitioning the farm from conventional to certified organic, achieving B Corp status after a five-year journey, and why not knowing anything turned out to be his biggest competitive advantage.</p><p><br></p><p>He also reflects on the emotional complexity of leading a business that carries generations of family history — and why, given everything, he'd do it all again without hesitation.</p><p><br></p><p>The SATT Team :) </p><p><br></p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep082 – Colette Laxton, Co-Founder, The Inkey List | Democratising knowledge to build a global beauty brand | SATT</title>
      <itunes:episode>82</itunes:episode>
      <podcast:episode>82</podcast:episode>
      <itunes:title>Ep082 – Colette Laxton, Co-Founder, The Inkey List | Democratising knowledge to build a global beauty brand | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">34d57807-f89c-4c5a-95f3-ccabb6b503c0</guid>
      <link>https://share.transistor.fm/s/423b2552</link>
      <description>
        <![CDATA[<p><br>I loved meeting Colette and hearing her story of how she developed, launched and grew the amazing skincare beauty brand The Inkey List with her co-founder Mark Curry.</p><p>Colette is so open about her journey and why she feels she has enjoyed success. It is obvious hearing about her absolute focus on her customer’s needs and psyche when she develops a solution to their questions, always ensuring she is solving a real problem and helping people understand more about skincare.</p><p>We discover insights on entrepreneurship, brand building, social media strategy, and the importance of authenticity and education in business, as well as the importance of declaring boundaries when working with your partner!</p><p>The SATT Team :)</p><p>#podcast  #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><br>I loved meeting Colette and hearing her story of how she developed, launched and grew the amazing skincare beauty brand The Inkey List with her co-founder Mark Curry.</p><p>Colette is so open about her journey and why she feels she has enjoyed success. It is obvious hearing about her absolute focus on her customer’s needs and psyche when she develops a solution to their questions, always ensuring she is solving a real problem and helping people understand more about skincare.</p><p>We discover insights on entrepreneurship, brand building, social media strategy, and the importance of authenticity and education in business, as well as the importance of declaring boundaries when working with your partner!</p><p>The SATT Team :)</p><p>#podcast  #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 19 Mar 2026 17:00:00 +0000</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/423b2552/b1869ab9.mp3" length="31784739" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3971</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><br>I loved meeting Colette and hearing her story of how she developed, launched and grew the amazing skincare beauty brand The Inkey List with her co-founder Mark Curry.</p><p>Colette is so open about her journey and why she feels she has enjoyed success. It is obvious hearing about her absolute focus on her customer’s needs and psyche when she develops a solution to their questions, always ensuring she is solving a real problem and helping people understand more about skincare.</p><p>We discover insights on entrepreneurship, brand building, social media strategy, and the importance of authenticity and education in business, as well as the importance of declaring boundaries when working with your partner!</p><p>The SATT Team :)</p><p>#podcast  #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep081 – Derry Green, Founder, Secret Garden Glamping | From lockdown fun, to building a true legacy</title>
      <itunes:episode>81</itunes:episode>
      <podcast:episode>81</podcast:episode>
      <itunes:title>Ep081 – Derry Green, Founder, Secret Garden Glamping | From lockdown fun, to building a true legacy</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">615b1ef4-2b61-4dc4-9ef4-cf58f48796ca</guid>
      <link>https://share.transistor.fm/s/7397a7e8</link>
      <description>
        <![CDATA[<p>In this fascinating episode Steve Henry goes glamping with Derry Green, the founder and creator of The Secret Garden Glamping company.</p><p>Derry shares his inspiring journey from a lockdown project with his children to building a thriving glamping business with bookings for the next 18-months and a famous appearance on BBC1’s Dragons’ Den.</p><p>He shares the interesting view that he is running a social media business, that happens to rent out glamping units. He includes insights into business growth, franchising, and the impact of social media. </p><p>Derry explains how he discovered that embracing challenges and innovation can lead to extraordinary success.</p><p>He discusses the importance of service, the evolution of the market, and lessons learned along the way, offering valuable insights for entrepreneurs and hospitality providers.</p><p>The SATT Team :)</p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this fascinating episode Steve Henry goes glamping with Derry Green, the founder and creator of The Secret Garden Glamping company.</p><p>Derry shares his inspiring journey from a lockdown project with his children to building a thriving glamping business with bookings for the next 18-months and a famous appearance on BBC1’s Dragons’ Den.</p><p>He shares the interesting view that he is running a social media business, that happens to rent out glamping units. He includes insights into business growth, franchising, and the impact of social media. </p><p>Derry explains how he discovered that embracing challenges and innovation can lead to extraordinary success.</p><p>He discusses the importance of service, the evolution of the market, and lessons learned along the way, offering valuable insights for entrepreneurs and hospitality providers.</p><p>The SATT Team :)</p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 12 Mar 2026 17:00:00 +0000</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/7397a7e8/2dcf0551.mp3" length="34396144" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>4297</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this fascinating episode Steve Henry goes glamping with Derry Green, the founder and creator of The Secret Garden Glamping company.</p><p>Derry shares his inspiring journey from a lockdown project with his children to building a thriving glamping business with bookings for the next 18-months and a famous appearance on BBC1’s Dragons’ Den.</p><p>He shares the interesting view that he is running a social media business, that happens to rent out glamping units. He includes insights into business growth, franchising, and the impact of social media. </p><p>Derry explains how he discovered that embracing challenges and innovation can lead to extraordinary success.</p><p>He discusses the importance of service, the evolution of the market, and lessons learned along the way, offering valuable insights for entrepreneurs and hospitality providers.</p><p>The SATT Team :)</p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep080 – Thomas Robson-Kanu, CEO, The Turmeric Co | From Football to Functional Health | SATT</title>
      <itunes:episode>80</itunes:episode>
      <podcast:episode>80</podcast:episode>
      <itunes:title>Ep080 – Thomas Robson-Kanu, CEO, The Turmeric Co | From Football to Functional Health | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ca8662ac-201d-45e4-941e-a3d1e1273f51</guid>
      <link>https://share.transistor.fm/s/6a1a07ca</link>
      <description>
        <![CDATA[<p><br>This week we meet professional sportsman turned health businessman Thomas Hal Robson-Kanu as he shares his journey from being a football to becoming an entrepreneur in the functional beverage industry.</p><p>He discusses the challenges he faced in his career with injuries and how he discovered a natural remedy that transformed his health with his father.</p><p>This led to the creation of The Turmeric Company a brand focused on providing functional beverages that promote wellness and help others get the benefits of the product with inflammation.</p><p>Thomas emphasises the importance of nutrition in health and shares inspiring customer testimonials that highlight the impact of his products.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><br>This week we meet professional sportsman turned health businessman Thomas Hal Robson-Kanu as he shares his journey from being a football to becoming an entrepreneur in the functional beverage industry.</p><p>He discusses the challenges he faced in his career with injuries and how he discovered a natural remedy that transformed his health with his father.</p><p>This led to the creation of The Turmeric Company a brand focused on providing functional beverages that promote wellness and help others get the benefits of the product with inflammation.</p><p>Thomas emphasises the importance of nutrition in health and shares inspiring customer testimonials that highlight the impact of his products.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 05 Mar 2026 17:00:00 +0000</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/6a1a07ca/7976f889.mp3" length="21371660" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>2669</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><br>This week we meet professional sportsman turned health businessman Thomas Hal Robson-Kanu as he shares his journey from being a football to becoming an entrepreneur in the functional beverage industry.</p><p>He discusses the challenges he faced in his career with injuries and how he discovered a natural remedy that transformed his health with his father.</p><p>This led to the creation of The Turmeric Company a brand focused on providing functional beverages that promote wellness and help others get the benefits of the product with inflammation.</p><p>Thomas emphasises the importance of nutrition in health and shares inspiring customer testimonials that highlight the impact of his products.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep079 – Lisa Donohue, MD, Kerb+ | Transforming lives through hospitality | SATT</title>
      <itunes:episode>79</itunes:episode>
      <podcast:episode>79</podcast:episode>
      <itunes:title>Ep079 – Lisa Donohue, MD, Kerb+ | Transforming lives through hospitality | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9a8379af-e3b6-46b6-9e31-9439858a977b</guid>
      <link>https://share.transistor.fm/s/b720ef9d</link>
      <description>
        <![CDATA[<p><br>In this conversation, Lisa Donohue, Managing Director of Kerb Foods’ social enterprise arm, shares her journey from a marketing and PR background to leading the social enterprise focused on empowering individuals through food and hospitality.</p><p>She discusses the unique business model of Kerb Foods, which combines street food, events, and social enterprise to support independent traders.</p><p>Lisa elaborates on the coaching programs designed to help individuals from various backgrounds gain employment and start their own businesses in the hospitality sector.</p><p>The conversation also touches on the importance of community, cultural diversity, and the future expansion plans for Kerb Foods, including their recent venture into Berlin.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><br>In this conversation, Lisa Donohue, Managing Director of Kerb Foods’ social enterprise arm, shares her journey from a marketing and PR background to leading the social enterprise focused on empowering individuals through food and hospitality.</p><p>She discusses the unique business model of Kerb Foods, which combines street food, events, and social enterprise to support independent traders.</p><p>Lisa elaborates on the coaching programs designed to help individuals from various backgrounds gain employment and start their own businesses in the hospitality sector.</p><p>The conversation also touches on the importance of community, cultural diversity, and the future expansion plans for Kerb Foods, including their recent venture into Berlin.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 26 Feb 2026 17:00:00 +0000</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/b720ef9d/d05842da.mp3" length="23370106" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>2919</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><br>In this conversation, Lisa Donohue, Managing Director of Kerb Foods’ social enterprise arm, shares her journey from a marketing and PR background to leading the social enterprise focused on empowering individuals through food and hospitality.</p><p>She discusses the unique business model of Kerb Foods, which combines street food, events, and social enterprise to support independent traders.</p><p>Lisa elaborates on the coaching programs designed to help individuals from various backgrounds gain employment and start their own businesses in the hospitality sector.</p><p>The conversation also touches on the importance of community, cultural diversity, and the future expansion plans for Kerb Foods, including their recent venture into Berlin.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep078 – Mike Turner, Founder &amp; MD, Bird &amp; Blend Tea | Brewing up a tea revolution | SATT</title>
      <itunes:episode>78</itunes:episode>
      <podcast:episode>78</podcast:episode>
      <itunes:title>Ep078 – Mike Turner, Founder &amp; MD, Bird &amp; Blend Tea | Brewing up a tea revolution | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f755745a-abfa-49be-a4f0-b3002cda5453</guid>
      <link>https://share.transistor.fm/s/900ccd95</link>
      <description>
        <![CDATA[<p>In this latest, engaging conversation on the Swim Against The Tide podcast, we meet Mike Turner the Founder and MD of the wonderful Bird &amp; Blend Tea Company.</p><p>He shares his entrepreneurial journey, emphasising the importance of customer experience, resilience, and the challenges faced during the COVID-19 pandemic.</p><p>Mike discusses the brand's growth strategies, including crowdfunding and collaborations, while reflecting on his personal evolution as a leader. </p><p>He finally highlights the significance of building a purpose-driven business and the future aspirations for Bird &amp; Blend Tea.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this latest, engaging conversation on the Swim Against The Tide podcast, we meet Mike Turner the Founder and MD of the wonderful Bird &amp; Blend Tea Company.</p><p>He shares his entrepreneurial journey, emphasising the importance of customer experience, resilience, and the challenges faced during the COVID-19 pandemic.</p><p>Mike discusses the brand's growth strategies, including crowdfunding and collaborations, while reflecting on his personal evolution as a leader. </p><p>He finally highlights the significance of building a purpose-driven business and the future aspirations for Bird &amp; Blend Tea.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 19 Feb 2026 17:00:00 +0000</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/900ccd95/28c9a9cb.mp3" length="25678094" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3207</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this latest, engaging conversation on the Swim Against The Tide podcast, we meet Mike Turner the Founder and MD of the wonderful Bird &amp; Blend Tea Company.</p><p>He shares his entrepreneurial journey, emphasising the importance of customer experience, resilience, and the challenges faced during the COVID-19 pandemic.</p><p>Mike discusses the brand's growth strategies, including crowdfunding and collaborations, while reflecting on his personal evolution as a leader. </p><p>He finally highlights the significance of building a purpose-driven business and the future aspirations for Bird &amp; Blend Tea.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep077 – Jamie Grant, Co-Founder &amp; CEO, Carv | Carv: Digitally coaching ski perfection | SATT</title>
      <itunes:episode>77</itunes:episode>
      <podcast:episode>77</podcast:episode>
      <itunes:title>Ep077 – Jamie Grant, Co-Founder &amp; CEO, Carv | Carv: Digitally coaching ski perfection | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">af9d3d7b-3847-40fc-b003-1f0d6326cfe3</guid>
      <link>https://share.transistor.fm/s/cb9ecac2</link>
      <description>
        <![CDATA[<p>In this episode of the podcast, Jamie Grant, the Co-Founder and CEO of Carv, discusses the incredible journey of creating a digital ski coach that enhances your skiing techniques with real-time feedback.</p><p>He shares insights into the evolution of the product, the challenges faced in entrepreneurship, and the importance of resilience and focus in building a successful business. He explains about how he built his unique team of co-founders to create a unique, market leading digital sports coaching device and app.</p><p>Jamie also highlights the marketing strategies that have driven customer engagement and the future plans for expanding Carv’s reach in the skiing market and hopefully beyond.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of the podcast, Jamie Grant, the Co-Founder and CEO of Carv, discusses the incredible journey of creating a digital ski coach that enhances your skiing techniques with real-time feedback.</p><p>He shares insights into the evolution of the product, the challenges faced in entrepreneurship, and the importance of resilience and focus in building a successful business. He explains about how he built his unique team of co-founders to create a unique, market leading digital sports coaching device and app.</p><p>Jamie also highlights the marketing strategies that have driven customer engagement and the future plans for expanding Carv’s reach in the skiing market and hopefully beyond.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 12 Feb 2026 17:00:00 +0000</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/cb9ecac2/0d4f6e3c.mp3" length="44759388" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>2796</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of the podcast, Jamie Grant, the Co-Founder and CEO of Carv, discusses the incredible journey of creating a digital ski coach that enhances your skiing techniques with real-time feedback.</p><p>He shares insights into the evolution of the product, the challenges faced in entrepreneurship, and the importance of resilience and focus in building a successful business. He explains about how he built his unique team of co-founders to create a unique, market leading digital sports coaching device and app.</p><p>Jamie also highlights the marketing strategies that have driven customer engagement and the future plans for expanding Carv’s reach in the skiing market and hopefully beyond.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep076 – Mark Murphy, CEO, Burgerism | Mixing data with creativity to build a winning hospitality brand | SATT</title>
      <itunes:episode>76</itunes:episode>
      <podcast:episode>76</podcast:episode>
      <itunes:title>Ep076 – Mark Murphy, CEO, Burgerism | Mixing data with creativity to build a winning hospitality brand | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">69dfd6c0-b430-46dc-a99e-38d718013d4c</guid>
      <link>https://share.transistor.fm/s/2549e98d</link>
      <description>
        <![CDATA[<p><br></p><p><br></p><p>In this podcast episode, Mark Murphy shares his unexpected journey to becoming the co-founder and CEO of Burgerism, a food delivery brand that has gained a cult-like fandom with their customers.</p><p><br></p><p>He discusses the challenges of entrepreneurship, the importance of team culture, and the evolution of the brand from delivery-only to a physical presence.</p><p><br></p><p>Mark emphasises the significance of building a community of fans and the lessons learned throughout his journey, including the need for real resilience and self-confidence in the face of uncertainty to grow a brand from scratch.</p><p><br></p><p>The SATT Team :) </p><p><br></p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><br></p><p><br></p><p>In this podcast episode, Mark Murphy shares his unexpected journey to becoming the co-founder and CEO of Burgerism, a food delivery brand that has gained a cult-like fandom with their customers.</p><p><br></p><p>He discusses the challenges of entrepreneurship, the importance of team culture, and the evolution of the brand from delivery-only to a physical presence.</p><p><br></p><p>Mark emphasises the significance of building a community of fans and the lessons learned throughout his journey, including the need for real resilience and self-confidence in the face of uncertainty to grow a brand from scratch.</p><p><br></p><p>The SATT Team :) </p><p><br></p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p><p><br></p>]]>
      </content:encoded>
      <pubDate>Thu, 05 Feb 2026 17:00:00 +0000</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/2549e98d/477e3c94.mp3" length="25253490" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3154</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><br></p><p><br></p><p>In this podcast episode, Mark Murphy shares his unexpected journey to becoming the co-founder and CEO of Burgerism, a food delivery brand that has gained a cult-like fandom with their customers.</p><p><br></p><p>He discusses the challenges of entrepreneurship, the importance of team culture, and the evolution of the brand from delivery-only to a physical presence.</p><p><br></p><p>Mark emphasises the significance of building a community of fans and the lessons learned throughout his journey, including the need for real resilience and self-confidence in the face of uncertainty to grow a brand from scratch.</p><p><br></p><p>The SATT Team :) </p><p><br></p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep075 – Dan Binks, MD, Liberation Foods | Sustainably liberating the global food market | SATT</title>
      <itunes:episode>75</itunes:episode>
      <podcast:episode>75</podcast:episode>
      <itunes:title>Ep075 – Dan Binks, MD, Liberation Foods | Sustainably liberating the global food market | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e88b2f9a-8fd6-4045-b41c-6858160b23b5</guid>
      <link>https://share.transistor.fm/s/40f07b5d</link>
      <description>
        <![CDATA[<p>In this episode of the podcast episode we meet Dan Binks, the Managing Director of Liberation Foods, the first UK based Fairtrade nut and Community Interest Company that's owned by smallholder farmers around the world.</p><p><br>We discuss Dan's unique career journey in the food industry, his educational background, and the importance of fair trade.</p><p><br>Dan shares insights into his transition to Liberation Foods, coming from a technical food background, growing into a general management role and the company's focus on supporting smallholder farmers globally.</p><p><br>The conversation highlights the significance of understanding the food supply chain, the global impact of food production and the operational challenges within the food industry.</p><p><br>Dan finishes with some interesting advice he would give to his younger self.</p><p><br>The SATT Team :) </p><p><br>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of the podcast episode we meet Dan Binks, the Managing Director of Liberation Foods, the first UK based Fairtrade nut and Community Interest Company that's owned by smallholder farmers around the world.</p><p><br>We discuss Dan's unique career journey in the food industry, his educational background, and the importance of fair trade.</p><p><br>Dan shares insights into his transition to Liberation Foods, coming from a technical food background, growing into a general management role and the company's focus on supporting smallholder farmers globally.</p><p><br>The conversation highlights the significance of understanding the food supply chain, the global impact of food production and the operational challenges within the food industry.</p><p><br>Dan finishes with some interesting advice he would give to his younger self.</p><p><br>The SATT Team :) </p><p><br>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 29 Jan 2026 17:00:00 +0000</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/40f07b5d/2b09a3e1.mp3" length="23665424" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>2956</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of the podcast episode we meet Dan Binks, the Managing Director of Liberation Foods, the first UK based Fairtrade nut and Community Interest Company that's owned by smallholder farmers around the world.</p><p><br>We discuss Dan's unique career journey in the food industry, his educational background, and the importance of fair trade.</p><p><br>Dan shares insights into his transition to Liberation Foods, coming from a technical food background, growing into a general management role and the company's focus on supporting smallholder farmers globally.</p><p><br>The conversation highlights the significance of understanding the food supply chain, the global impact of food production and the operational challenges within the food industry.</p><p><br>Dan finishes with some interesting advice he would give to his younger self.</p><p><br>The SATT Team :) </p><p><br>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep074 – Ben Fennell, CEO, The Growth House | Leading from a lifetime of lessons | SATT</title>
      <itunes:episode>74</itunes:episode>
      <podcast:episode>74</podcast:episode>
      <itunes:title>Ep074 – Ben Fennell, CEO, The Growth House | Leading from a lifetime of lessons | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">7574d28d-1a44-425d-8dec-9a81220199fc</guid>
      <link>https://share.transistor.fm/s/1114c0f7</link>
      <description>
        <![CDATA[<p><br></p><p><br></p><p>Ben Fennell has spent his whole career learning and developing as a leader from those around him. Whether that was his early days in London agencies, to working across every market and culture in Asia, to then meeting some of the biggest sports stars in the world and hearing what drives them succeed.</p><p><br></p><p>In this conversation he shares his journey from aspiring rugby player to becoming the CEO of The Growth House, reflecting on his experiences at BBH and the lessons learned in leadership, team dynamics, and client relationships. </p><p><br></p><p>He discusses the importance of cultural understanding in advertising, the challenges of starting a new business, and the insights gained from writing a book on high-performance teams with Will Greenwood called World Class.</p><p><br></p><p>The conversation emphasises the significance of communication, collaboration, and building strong relationships in both business and personal growth.</p><p><br></p><p>The SATT Team :) </p><p><br></p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><br></p><p><br></p><p>Ben Fennell has spent his whole career learning and developing as a leader from those around him. Whether that was his early days in London agencies, to working across every market and culture in Asia, to then meeting some of the biggest sports stars in the world and hearing what drives them succeed.</p><p><br></p><p>In this conversation he shares his journey from aspiring rugby player to becoming the CEO of The Growth House, reflecting on his experiences at BBH and the lessons learned in leadership, team dynamics, and client relationships. </p><p><br></p><p>He discusses the importance of cultural understanding in advertising, the challenges of starting a new business, and the insights gained from writing a book on high-performance teams with Will Greenwood called World Class.</p><p><br></p><p>The conversation emphasises the significance of communication, collaboration, and building strong relationships in both business and personal growth.</p><p><br></p><p>The SATT Team :) </p><p><br></p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p><p><br></p>]]>
      </content:encoded>
      <pubDate>Thu, 22 Jan 2026 17:00:00 +0000</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/1114c0f7/de96228d.mp3" length="27474688" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3432</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><br></p><p><br></p><p>Ben Fennell has spent his whole career learning and developing as a leader from those around him. Whether that was his early days in London agencies, to working across every market and culture in Asia, to then meeting some of the biggest sports stars in the world and hearing what drives them succeed.</p><p><br></p><p>In this conversation he shares his journey from aspiring rugby player to becoming the CEO of The Growth House, reflecting on his experiences at BBH and the lessons learned in leadership, team dynamics, and client relationships. </p><p><br></p><p>He discusses the importance of cultural understanding in advertising, the challenges of starting a new business, and the insights gained from writing a book on high-performance teams with Will Greenwood called World Class.</p><p><br></p><p>The conversation emphasises the significance of communication, collaboration, and building strong relationships in both business and personal growth.</p><p><br></p><p>The SATT Team :) </p><p><br></p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep073 – Chris Miller, CEO, White Rabbit Projects | White Rabbit Thinking: How To Build Hospitality Brands | SATT</title>
      <itunes:episode>73</itunes:episode>
      <podcast:episode>73</podcast:episode>
      <itunes:title>Ep073 – Chris Miller, CEO, White Rabbit Projects | White Rabbit Thinking: How To Build Hospitality Brands | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6c458fbb-89ef-45f9-a994-39a37f974661</guid>
      <link>https://share.transistor.fm/s/fc69eaee</link>
      <description>
        <![CDATA[<p>In this episode of Swim Against the Tide we meet Chris Miller who shares his bold journey from finance to the forefront of the hospitality industry.</p><p>As the founder of White Rabbit Projects, Chris discusses taking calculated risks, supporting early-stage restaurateurs, and innovating in wellness and hospitality.</p><p>He dives into the challenges of expanding into new markets, the constant pressures of the restaurant industry, and why customer experience is at the heart of every successful concept.</p><p>With a focus on hard work, collaboration, and following his passion, Chris offers invaluable insights for entrepreneurs, culinary innovators, and anyone seeking to build a meaningful business in hospitality.</p><p>He ends by sharing how he has just built the biggest communal sauna in the UK.</p><p>The SATT Team :)</p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of Swim Against the Tide we meet Chris Miller who shares his bold journey from finance to the forefront of the hospitality industry.</p><p>As the founder of White Rabbit Projects, Chris discusses taking calculated risks, supporting early-stage restaurateurs, and innovating in wellness and hospitality.</p><p>He dives into the challenges of expanding into new markets, the constant pressures of the restaurant industry, and why customer experience is at the heart of every successful concept.</p><p>With a focus on hard work, collaboration, and following his passion, Chris offers invaluable insights for entrepreneurs, culinary innovators, and anyone seeking to build a meaningful business in hospitality.</p><p>He ends by sharing how he has just built the biggest communal sauna in the UK.</p><p>The SATT Team :)</p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 15 Jan 2026 17:00:00 +0000</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/fc69eaee/1e73a99f.mp3" length="23915267" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>2987</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of Swim Against the Tide we meet Chris Miller who shares his bold journey from finance to the forefront of the hospitality industry.</p><p>As the founder of White Rabbit Projects, Chris discusses taking calculated risks, supporting early-stage restaurateurs, and innovating in wellness and hospitality.</p><p>He dives into the challenges of expanding into new markets, the constant pressures of the restaurant industry, and why customer experience is at the heart of every successful concept.</p><p>With a focus on hard work, collaboration, and following his passion, Chris offers invaluable insights for entrepreneurs, culinary innovators, and anyone seeking to build a meaningful business in hospitality.</p><p>He ends by sharing how he has just built the biggest communal sauna in the UK.</p><p>The SATT Team :)</p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep072 – Kostas Sfaltos, MD, The Berkeley &amp; Emory Hotel | Serving up luxury - From Beach bars to Belgravia | SATT</title>
      <itunes:episode>72</itunes:episode>
      <podcast:episode>72</podcast:episode>
      <itunes:title>Ep072 – Kostas Sfaltos, MD, The Berkeley &amp; Emory Hotel | Serving up luxury - From Beach bars to Belgravia | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d8c05b45-847b-4f70-9cef-22b50cad4a0c</guid>
      <link>https://share.transistor.fm/s/ef0e46fc</link>
      <description>
        <![CDATA[<p><br>In this open and frank conversation, Kostas Sfaltos shares his fascinating journey from a modest upbringing in Greece to becoming the Managing Director of luxury hotels in London.</p><p>He discusses the pivotal moments in his career, including his Greek military service, which taught him valuable leadership lessons and the importance to building deep relationships that last for life.</p><p>Kostas emphasizes the importance of listening to team members and guests, creating a positive culture, and the role of coaching in enhancing his leadership effectiveness as he continues to develop in his role. </p><p>He reflects on his current role at Maybourne and the achievements of his team, including The Emory Hotel being recognised in the world's 50 best hotels.</p><p>The conversation concludes with insights on the future of luxury hospitality and some sage advice to his younger self.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><br>In this open and frank conversation, Kostas Sfaltos shares his fascinating journey from a modest upbringing in Greece to becoming the Managing Director of luxury hotels in London.</p><p>He discusses the pivotal moments in his career, including his Greek military service, which taught him valuable leadership lessons and the importance to building deep relationships that last for life.</p><p>Kostas emphasizes the importance of listening to team members and guests, creating a positive culture, and the role of coaching in enhancing his leadership effectiveness as he continues to develop in his role. </p><p>He reflects on his current role at Maybourne and the achievements of his team, including The Emory Hotel being recognised in the world's 50 best hotels.</p><p>The conversation concludes with insights on the future of luxury hospitality and some sage advice to his younger self.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 08 Jan 2026 17:00:00 +0000</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/ef0e46fc/47c77f06.mp3" length="33474335" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>4182</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><br>In this open and frank conversation, Kostas Sfaltos shares his fascinating journey from a modest upbringing in Greece to becoming the Managing Director of luxury hotels in London.</p><p>He discusses the pivotal moments in his career, including his Greek military service, which taught him valuable leadership lessons and the importance to building deep relationships that last for life.</p><p>Kostas emphasizes the importance of listening to team members and guests, creating a positive culture, and the role of coaching in enhancing his leadership effectiveness as he continues to develop in his role. </p><p>He reflects on his current role at Maybourne and the achievements of his team, including The Emory Hotel being recognised in the world's 50 best hotels.</p><p>The conversation concludes with insights on the future of luxury hospitality and some sage advice to his younger self.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep071 – Carol Kane, Grp Exec Dir, Debenhams.com | Boohoo and beyond: Creating fashion legends | SATT</title>
      <itunes:episode>71</itunes:episode>
      <podcast:episode>71</podcast:episode>
      <itunes:title>Ep071 – Carol Kane, Grp Exec Dir, Debenhams.com | Boohoo and beyond: Creating fashion legends | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b89a96a4-2dce-4994-b0ef-350dfc6cc89b</guid>
      <link>https://share.transistor.fm/s/18a75827</link>
      <description>
        <![CDATA[<p>This week our conversation explores the journey of a fashion executive from young designer, to launching online phenomenon Boohoo to becoming Group Executive Director at Debenham.com.</p><p>With Carol Kane, the Co-Founder of Boohoo we delve into the evolution of fast fashion (and its true meaning), marketing strategies in e-commerce, and the challenges faced during the IPO process. </p><p>The discussion highlights the importance of understanding market trends, the role of storytelling in branding, and the impact of acquisitions on business growth.</p><p>Carol emphasises the significance of personalisation in retail, the reintroduction of designer labels, and the future of retail through pop-up stores and new channels to the customer. </p><p>Finally, she shares lessons in leadership and the value of mentorship, along with the need for a strong consumer connection in today's market.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This week our conversation explores the journey of a fashion executive from young designer, to launching online phenomenon Boohoo to becoming Group Executive Director at Debenham.com.</p><p>With Carol Kane, the Co-Founder of Boohoo we delve into the evolution of fast fashion (and its true meaning), marketing strategies in e-commerce, and the challenges faced during the IPO process. </p><p>The discussion highlights the importance of understanding market trends, the role of storytelling in branding, and the impact of acquisitions on business growth.</p><p>Carol emphasises the significance of personalisation in retail, the reintroduction of designer labels, and the future of retail through pop-up stores and new channels to the customer. </p><p>Finally, she shares lessons in leadership and the value of mentorship, along with the need for a strong consumer connection in today's market.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Mon, 29 Dec 2025 17:00:00 +0000</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/18a75827/d6a9a16f.mp3" length="29640998" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3703</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>This week our conversation explores the journey of a fashion executive from young designer, to launching online phenomenon Boohoo to becoming Group Executive Director at Debenham.com.</p><p>With Carol Kane, the Co-Founder of Boohoo we delve into the evolution of fast fashion (and its true meaning), marketing strategies in e-commerce, and the challenges faced during the IPO process. </p><p>The discussion highlights the importance of understanding market trends, the role of storytelling in branding, and the impact of acquisitions on business growth.</p><p>Carol emphasises the significance of personalisation in retail, the reintroduction of designer labels, and the future of retail through pop-up stores and new channels to the customer. </p><p>Finally, she shares lessons in leadership and the value of mentorship, along with the need for a strong consumer connection in today's market.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep070 – Will Lankston, MD, Timpson Direct | The key to Timpson’s success | SATT</title>
      <itunes:episode>70</itunes:episode>
      <podcast:episode>70</podcast:episode>
      <itunes:title>Ep070 – Will Lankston, MD, Timpson Direct | The key to Timpson’s success | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">5843398a-9c56-44a6-85c9-866389cf509f</guid>
      <link>https://share.transistor.fm/s/07e1054e</link>
      <description>
        <![CDATA[<p>In this week’s episode of Swim Against the Tide with Steve Henry, Will Lankston—Managing Director of Timpson Direct—shares his remarkable journey from working school holiday shifts in Timpson shops to leading one of the company’s fastest-growing divisions.</p><p>Will reveals the people-first philosophy behind Timpson’s success, including its unconventional hiring approach that prioritises personality over experience and its famous “upside down management” culture.</p><p>He explains why employee happiness directly fuels business growth, how mistakes are embraced as learning opportunities, and what social responsibility looks like in practice through Timpson’s longstanding commitment to employing ex-offenders.</p><p>Will also explores the future of Timpson Direct, the importance of personal development, and his advice for young professionals eager to build meaningful careers.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this week’s episode of Swim Against the Tide with Steve Henry, Will Lankston—Managing Director of Timpson Direct—shares his remarkable journey from working school holiday shifts in Timpson shops to leading one of the company’s fastest-growing divisions.</p><p>Will reveals the people-first philosophy behind Timpson’s success, including its unconventional hiring approach that prioritises personality over experience and its famous “upside down management” culture.</p><p>He explains why employee happiness directly fuels business growth, how mistakes are embraced as learning opportunities, and what social responsibility looks like in practice through Timpson’s longstanding commitment to employing ex-offenders.</p><p>Will also explores the future of Timpson Direct, the importance of personal development, and his advice for young professionals eager to build meaningful careers.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 18 Dec 2025 17:00:00 +0000</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/07e1054e/18c58a50.mp3" length="24120760" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3013</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this week’s episode of Swim Against the Tide with Steve Henry, Will Lankston—Managing Director of Timpson Direct—shares his remarkable journey from working school holiday shifts in Timpson shops to leading one of the company’s fastest-growing divisions.</p><p>Will reveals the people-first philosophy behind Timpson’s success, including its unconventional hiring approach that prioritises personality over experience and its famous “upside down management” culture.</p><p>He explains why employee happiness directly fuels business growth, how mistakes are embraced as learning opportunities, and what social responsibility looks like in practice through Timpson’s longstanding commitment to employing ex-offenders.</p><p>Will also explores the future of Timpson Direct, the importance of personal development, and his advice for young professionals eager to build meaningful careers.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep069 – Rodrigo Maza, CEO, Naked Wines | Naked ambition: Bringing themagic back to wine | SATT</title>
      <itunes:episode>69</itunes:episode>
      <podcast:episode>69</podcast:episode>
      <itunes:title>Ep069 – Rodrigo Maza, CEO, Naked Wines | Naked ambition: Bringing themagic back to wine | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">569e85a0-c022-46ec-bab8-b7f7ca3bca95</guid>
      <link>https://share.transistor.fm/s/a4297d58</link>
      <description>
        <![CDATA[<p>In this episode of the podcast, Rodrigo Maza - CEO of Naked Wines - shares how<br>he’s challenging convention in the wine industry by building a community-first<br>business that connects customers directly with independent winemakers.<br>Rodrigo reflects on his unconventional journey from beer to wine, the evolution of<br>Naked Wines’ unique model, and his mission to make wine fun, accessible, and free<br>from industry snobbery.<br>He breaks down the importance of customer retention, co-creation, and high-<br>alignment leadership, while also discussing the post-COVID rebuilding period and<br>the work required to regain trust and deepen engagement.<br>Rodrigo offers an honest look at entrepreneurship, innovation, and what it takes to<br>lead boldly in a traditional industry.<br>The SATT Team :)<br>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of the podcast, Rodrigo Maza - CEO of Naked Wines - shares how<br>he’s challenging convention in the wine industry by building a community-first<br>business that connects customers directly with independent winemakers.<br>Rodrigo reflects on his unconventional journey from beer to wine, the evolution of<br>Naked Wines’ unique model, and his mission to make wine fun, accessible, and free<br>from industry snobbery.<br>He breaks down the importance of customer retention, co-creation, and high-<br>alignment leadership, while also discussing the post-COVID rebuilding period and<br>the work required to regain trust and deepen engagement.<br>Rodrigo offers an honest look at entrepreneurship, innovation, and what it takes to<br>lead boldly in a traditional industry.<br>The SATT Team :)<br>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 11 Dec 2025 17:00:00 +0000</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/a4297d58/c264370e.mp3" length="27735131" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3464</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of the podcast, Rodrigo Maza - CEO of Naked Wines - shares how<br>he’s challenging convention in the wine industry by building a community-first<br>business that connects customers directly with independent winemakers.<br>Rodrigo reflects on his unconventional journey from beer to wine, the evolution of<br>Naked Wines’ unique model, and his mission to make wine fun, accessible, and free<br>from industry snobbery.<br>He breaks down the importance of customer retention, co-creation, and high-<br>alignment leadership, while also discussing the post-COVID rebuilding period and<br>the work required to regain trust and deepen engagement.<br>Rodrigo offers an honest look at entrepreneurship, innovation, and what it takes to<br>lead boldly in a traditional industry.<br>The SATT Team :)<br>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords>Naked Wines, Rodrigo Maza, wine industry, alcohol, entrepreneurship, customer engagement, winemakers, community, business strategy, leadership</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep068 – Kate Prince, Founder, Ancient + Brave | Being brave: Turning rituals into a winning wellness brand | SATT</title>
      <itunes:episode>68</itunes:episode>
      <podcast:episode>68</podcast:episode>
      <itunes:title>Ep068 – Kate Prince, Founder, Ancient + Brave | Being brave: Turning rituals into a winning wellness brand | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0894b1b7-2f7f-4dd6-ba6f-377ec61360d7</guid>
      <link>https://share.transistor.fm/s/f57b50b2</link>
      <description>
        <![CDATA[<p>In this episode, Kate Prince shares her journey from being a city lawyer to founding Ancient + Brave, a wellness brand focused on collagen and nutraceutical supplements.</p><p>She discusses the challenges of transitioning from law to media, the philosophy behind her brand, and the importance of education and transparency in the wellness industry. </p><p>Kate also highlights the significance of partnerships, social responsibility, and her experiences as a female entrepreneur in a competitive market.</p><p>She concludes with advice for aspiring entrepreneurs, emphasising the need for speed and bravery in decision-making.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, Kate Prince shares her journey from being a city lawyer to founding Ancient + Brave, a wellness brand focused on collagen and nutraceutical supplements.</p><p>She discusses the challenges of transitioning from law to media, the philosophy behind her brand, and the importance of education and transparency in the wellness industry. </p><p>Kate also highlights the significance of partnerships, social responsibility, and her experiences as a female entrepreneur in a competitive market.</p><p>She concludes with advice for aspiring entrepreneurs, emphasising the need for speed and bravery in decision-making.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 04 Dec 2025 17:00:00 +0000</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/f57b50b2/73b16040.mp3" length="27883506" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3483</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, Kate Prince shares her journey from being a city lawyer to founding Ancient + Brave, a wellness brand focused on collagen and nutraceutical supplements.</p><p>She discusses the challenges of transitioning from law to media, the philosophy behind her brand, and the importance of education and transparency in the wellness industry. </p><p>Kate also highlights the significance of partnerships, social responsibility, and her experiences as a female entrepreneur in a competitive market.</p><p>She concludes with advice for aspiring entrepreneurs, emphasising the need for speed and bravery in decision-making.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords>Kate, Ancient and Brave, wellness brand, entrepreneurship, collagen, B Corp, product development, female entrepreneur, health supplements, business growth</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep067 – Goran Vasiljevic, Co-Founder, truefuels | Fuelling the growth of a true nutrition brand | SATT</title>
      <itunes:episode>67</itunes:episode>
      <podcast:episode>67</podcast:episode>
      <itunes:title>Ep067 – Goran Vasiljevic, Co-Founder, truefuels | Fuelling the growth of a true nutrition brand | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4a360150-fddc-4a7e-8424-3977585d8d8e</guid>
      <link>https://share.transistor.fm/s/ed787c30</link>
      <description>
        <![CDATA[<p>In this podcast episode, Goran Vailjevic, co-founder of truefuels, shares his journey from aspiring professional tennis player to successful entrepreneur in the sports nutrition industry.</p><p>He discusses the challenges faced during his athletic career, the transition to investment banking, and the eventual partnership with Olympic triathlete Alistair Brownlee to create a brand focused on clean, functional nutrition products.</p><p>Goran emphasises the importance of decision-making, execution, and luck in both sports and business, and outlines the strategies truefuels employs to grow its brand in a competitive market.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this podcast episode, Goran Vailjevic, co-founder of truefuels, shares his journey from aspiring professional tennis player to successful entrepreneur in the sports nutrition industry.</p><p>He discusses the challenges faced during his athletic career, the transition to investment banking, and the eventual partnership with Olympic triathlete Alistair Brownlee to create a brand focused on clean, functional nutrition products.</p><p>Goran emphasises the importance of decision-making, execution, and luck in both sports and business, and outlines the strategies truefuels employs to grow its brand in a competitive market.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 27 Nov 2025 17:00:00 +0000</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/ed787c30/f5cfb907.mp3" length="26560434" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3318</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this podcast episode, Goran Vailjevic, co-founder of truefuels, shares his journey from aspiring professional tennis player to successful entrepreneur in the sports nutrition industry.</p><p>He discusses the challenges faced during his athletic career, the transition to investment banking, and the eventual partnership with Olympic triathlete Alistair Brownlee to create a brand focused on clean, functional nutrition products.</p><p>Goran emphasises the importance of decision-making, execution, and luck in both sports and business, and outlines the strategies truefuels employs to grow its brand in a competitive market.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep066 – Anthony Moss, Founder, Hunter Moss | Driving passion: The story of Hunter Moss | SATT</title>
      <itunes:episode>66</itunes:episode>
      <podcast:episode>66</podcast:episode>
      <itunes:title>Ep066 – Anthony Moss, Founder, Hunter Moss | Driving passion: The story of Hunter Moss | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">854371e8-f92f-4f2d-81e7-92eee3731e63</guid>
      <link>https://share.transistor.fm/s/be42f59c</link>
      <description>
        <![CDATA[<p>In this engaging conversation, Anthony Moss shares his journey from a childhood passion for cars to founding Hunter Moss, a luxury driving tour company.</p><p>He discusses the evolution of the business, the unique experiences offered to guests, and the importance of creating stress-free travel.</p><p>Anthony also touches on sustainability in luxury travel, the future of electric cars, and the significance of documenting experiences through marketing.</p><p>He emphasizes the value of passion in entrepreneurship and offers insights into the dynamics of running a business with his partner, Julie as well sharing some sage advice to his younger self.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this engaging conversation, Anthony Moss shares his journey from a childhood passion for cars to founding Hunter Moss, a luxury driving tour company.</p><p>He discusses the evolution of the business, the unique experiences offered to guests, and the importance of creating stress-free travel.</p><p>Anthony also touches on sustainability in luxury travel, the future of electric cars, and the significance of documenting experiences through marketing.</p><p>He emphasizes the value of passion in entrepreneurship and offers insights into the dynamics of running a business with his partner, Julie as well sharing some sage advice to his younger self.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 20 Nov 2025 17:00:00 +0000</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/be42f59c/d71bb028.mp3" length="25589079" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3196</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this engaging conversation, Anthony Moss shares his journey from a childhood passion for cars to founding Hunter Moss, a luxury driving tour company.</p><p>He discusses the evolution of the business, the unique experiences offered to guests, and the importance of creating stress-free travel.</p><p>Anthony also touches on sustainability in luxury travel, the future of electric cars, and the significance of documenting experiences through marketing.</p><p>He emphasizes the value of passion in entrepreneurship and offers insights into the dynamics of running a business with his partner, Julie as well sharing some sage advice to his younger self.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords>Hunter Moss, luxury driving tours, car passion, travel experiences, entrepreneurship, sustainability, electric cars, classic cars, team dynamics, marketing</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep065 – Emma Thornton, CEO, Thermocheck | Emma Thornton on living brave | SATT</title>
      <itunes:episode>65</itunes:episode>
      <podcast:episode>65</podcast:episode>
      <itunes:title>Ep065 – Emma Thornton, CEO, Thermocheck | Emma Thornton on living brave | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f7760d48-65dd-4b3b-95dc-f7d2e7337434</guid>
      <link>https://share.transistor.fm/s/71f08329</link>
      <description>
        <![CDATA[<p>Listening to Emma’s story on this week’s episode of will leave you feeling a combination of amazed, humbled and definitely inspired as she shares her working career and personal health battles.</p><p>Emma is a tour de force in the brand and marketing world, working for brands like Nike, Chanel and Microsoft to name but a few. She shares how she navigated these businesses being at the forefront of communication initiatives with her ambassador and influencer work with Nike and Chanel. More importantly her children actually thought she was cool when she brought home some Beyonce trainers!</p><p>She poignantly shares her personal story of fighting and beating cancer, and how that journey has now shaped her outlook on life. She has written an incredible book called LIVE BRAVE, that is definitely worth a read, and regularly speaks at events to inspire people across the globe.</p><p>Emma now splits her time between Thermocheck, an amazing early detection technology for cancer and investing in climate and well-being projects.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Listening to Emma’s story on this week’s episode of will leave you feeling a combination of amazed, humbled and definitely inspired as she shares her working career and personal health battles.</p><p>Emma is a tour de force in the brand and marketing world, working for brands like Nike, Chanel and Microsoft to name but a few. She shares how she navigated these businesses being at the forefront of communication initiatives with her ambassador and influencer work with Nike and Chanel. More importantly her children actually thought she was cool when she brought home some Beyonce trainers!</p><p>She poignantly shares her personal story of fighting and beating cancer, and how that journey has now shaped her outlook on life. She has written an incredible book called LIVE BRAVE, that is definitely worth a read, and regularly speaks at events to inspire people across the globe.</p><p>Emma now splits her time between Thermocheck, an amazing early detection technology for cancer and investing in climate and well-being projects.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 13 Nov 2025 17:00:00 +0000</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/71f08329/0280ebec.mp3" length="29280593" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3658</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Listening to Emma’s story on this week’s episode of will leave you feeling a combination of amazed, humbled and definitely inspired as she shares her working career and personal health battles.</p><p>Emma is a tour de force in the brand and marketing world, working for brands like Nike, Chanel and Microsoft to name but a few. She shares how she navigated these businesses being at the forefront of communication initiatives with her ambassador and influencer work with Nike and Chanel. More importantly her children actually thought she was cool when she brought home some Beyonce trainers!</p><p>She poignantly shares her personal story of fighting and beating cancer, and how that journey has now shaped her outlook on life. She has written an incredible book called LIVE BRAVE, that is definitely worth a read, and regularly speaks at events to inspire people across the globe.</p><p>Emma now splits her time between Thermocheck, an amazing early detection technology for cancer and investing in climate and well-being projects.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep064 - Steve Phillips, Founder, Zappi - Building the Consumer Insight Revolution | SATT</title>
      <itunes:episode>64</itunes:episode>
      <podcast:episode>64</podcast:episode>
      <itunes:title>Ep064 - Steve Phillips, Founder, Zappi - Building the Consumer Insight Revolution | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3288ecbe-ba63-4160-bec9-123e098ac472</guid>
      <link>https://share.transistor.fm/s/80f057ba</link>
      <description>
        <![CDATA[<p>In this week’s episode of the podcast, Steve Phillips shares his journey from market research agencies to founding Zappi, a company that automates and speeds up the market research processes for brands and agencies alike.</p><p>He discusses the challenges of entrepreneurship, the importance of AI in consumer insights, and the evolution of leadership within a growing tech company.</p><p>Steve emphasizes the need for human relationships in business and offers advice for new entrepreneurs navigating the modern landscape of work and technology.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this week’s episode of the podcast, Steve Phillips shares his journey from market research agencies to founding Zappi, a company that automates and speeds up the market research processes for brands and agencies alike.</p><p>He discusses the challenges of entrepreneurship, the importance of AI in consumer insights, and the evolution of leadership within a growing tech company.</p><p>Steve emphasizes the need for human relationships in business and offers advice for new entrepreneurs navigating the modern landscape of work and technology.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 06 Nov 2025 17:00:00 +0000</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/80f057ba/f19680d7.mp3" length="23762706" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>2968</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this week’s episode of the podcast, Steve Phillips shares his journey from market research agencies to founding Zappi, a company that automates and speeds up the market research processes for brands and agencies alike.</p><p>He discusses the challenges of entrepreneurship, the importance of AI in consumer insights, and the evolution of leadership within a growing tech company.</p><p>Steve emphasizes the need for human relationships in business and offers advice for new entrepreneurs navigating the modern landscape of work and technology.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords>Steve Phillips, Zappi, market research, consumer insights, entrepreneurship, AI, innovation, leadership, investment, business growth</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep063 – Daniel Temm, CEO, Puresport | For the long run – building the Puresport brand | SATT</title>
      <itunes:episode>63</itunes:episode>
      <podcast:episode>63</podcast:episode>
      <itunes:title>Ep063 – Daniel Temm, CEO, Puresport | For the long run – building the Puresport brand | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">86bd36f1-45cb-431a-a0bf-c50e3d9c6713</guid>
      <link>https://share.transistor.fm/s/0f11f675</link>
      <description>
        <![CDATA[<p><br>In this episode, Dan Temm, CEO of Puresport, shares his journey from a sports-obsessed youth in New Zealand to leading a successful sports nutrition brand in the UK.</p><p>He discusses the evolution of Puresport from its origins in CBD to a broader focus on sports nutrition, emphasizing the importance of community, hard work, and commitment.</p><p>Dan highlights the significance of building a brand with purpose and the lessons learned from his experiences in professional rugby that inform his leadership style today.</p><p>He also addresses the challenges and opportunities of navigating investment and growth, and offers valuable advice for young entrepreneurs.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><br>In this episode, Dan Temm, CEO of Puresport, shares his journey from a sports-obsessed youth in New Zealand to leading a successful sports nutrition brand in the UK.</p><p>He discusses the evolution of Puresport from its origins in CBD to a broader focus on sports nutrition, emphasizing the importance of community, hard work, and commitment.</p><p>Dan highlights the significance of building a brand with purpose and the lessons learned from his experiences in professional rugby that inform his leadership style today.</p><p>He also addresses the challenges and opportunities of navigating investment and growth, and offers valuable advice for young entrepreneurs.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 30 Oct 2025 17:00:00 +0000</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/0f11f675/077f4c1d.mp3" length="26330119" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3289</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><br>In this episode, Dan Temm, CEO of Puresport, shares his journey from a sports-obsessed youth in New Zealand to leading a successful sports nutrition brand in the UK.</p><p>He discusses the evolution of Puresport from its origins in CBD to a broader focus on sports nutrition, emphasizing the importance of community, hard work, and commitment.</p><p>Dan highlights the significance of building a brand with purpose and the lessons learned from his experiences in professional rugby that inform his leadership style today.</p><p>He also addresses the challenges and opportunities of navigating investment and growth, and offers valuable advice for young entrepreneurs.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords>Pure Sport, Dan Temm, sports nutrition, entrepreneurship, community, leadership, investment, brand building, rugby, CBD</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep062 – Lina &amp; Daniel, Founders, Pop Specs | Pop Specs: Making glasses Affordable, Fun &amp; Fast | SATT</title>
      <itunes:episode>62</itunes:episode>
      <podcast:episode>62</podcast:episode>
      <itunes:title>Ep062 – Lina &amp; Daniel, Founders, Pop Specs | Pop Specs: Making glasses Affordable, Fun &amp; Fast | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">5250f047-cd44-4ab7-998e-ca601f2db320</guid>
      <link>https://share.transistor.fm/s/b4a707e3</link>
      <description>
        <![CDATA[<p>In this podcast episode, Steve Henry interviews Lina Tejoprayitno and Daniel Barnes, the co-founders of Pop Specs, a revolutionary eyewear business that aims to make buying glasses affordable, fun, and fast.</p><p>They share their unique backgrounds, the inception of their business idea, and how they have navigated the challenges of scaling their company.</p><p>The conversation delves into their experiences on Dragon's Den, their self-funding journey, and their plans for global expansion through franchising.</p><p>Lina and Daniel emphasize the importance of customer experience, innovation, and maintaining a strong partnership as they grow their business together.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this podcast episode, Steve Henry interviews Lina Tejoprayitno and Daniel Barnes, the co-founders of Pop Specs, a revolutionary eyewear business that aims to make buying glasses affordable, fun, and fast.</p><p>They share their unique backgrounds, the inception of their business idea, and how they have navigated the challenges of scaling their company.</p><p>The conversation delves into their experiences on Dragon's Den, their self-funding journey, and their plans for global expansion through franchising.</p><p>Lina and Daniel emphasize the importance of customer experience, innovation, and maintaining a strong partnership as they grow their business together.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 23 Oct 2025 17:00:00 +0100</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/b4a707e3/1f7079d0.mp3" length="26087718" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3258</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this podcast episode, Steve Henry interviews Lina Tejoprayitno and Daniel Barnes, the co-founders of Pop Specs, a revolutionary eyewear business that aims to make buying glasses affordable, fun, and fast.</p><p>They share their unique backgrounds, the inception of their business idea, and how they have navigated the challenges of scaling their company.</p><p>The conversation delves into their experiences on Dragon's Den, their self-funding journey, and their plans for global expansion through franchising.</p><p>Lina and Daniel emphasize the importance of customer experience, innovation, and maintaining a strong partnership as they grow their business together.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords>Pop Specs, eyewear, entrepreneurship, business growth, franchising, innovation, optical industry, self-funding, global expansion, customer experience</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep061 – Jason Stevens, CEO, Wayfairer Travel | From supply chains to landing a dream career | SATT</title>
      <itunes:episode>61</itunes:episode>
      <podcast:episode>61</podcast:episode>
      <itunes:title>Ep061 – Jason Stevens, CEO, Wayfairer Travel | From supply chains to landing a dream career | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c66a966d-cb66-45ee-b8f7-390c3fc6eeb5</guid>
      <link>https://share.transistor.fm/s/86be5f69</link>
      <description>
        <![CDATA[<p>In this enlightening chat with Jay Stevens, he shares his unique journey from a supply chain background with some of the biggest global operators to becoming the CEO of Wayfarer Travel.</p><p>He discusses the rapid growth of the company, especially during and after COVID, taking over from the original founders, and the importance of maintaining a strong company culture while navigating the challenges of leadership and a global business.</p><p>Jay emphasizes the significance of personal experiences in travel, the role of technology in enhancing customer service by giving his team more time with their clients, and the commitment to sustainability in the travel industry.</p><p>He concludes with insights on the transformative power of travel and his driving passion for creating memorable experiences for clients.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this enlightening chat with Jay Stevens, he shares his unique journey from a supply chain background with some of the biggest global operators to becoming the CEO of Wayfarer Travel.</p><p>He discusses the rapid growth of the company, especially during and after COVID, taking over from the original founders, and the importance of maintaining a strong company culture while navigating the challenges of leadership and a global business.</p><p>Jay emphasizes the significance of personal experiences in travel, the role of technology in enhancing customer service by giving his team more time with their clients, and the commitment to sustainability in the travel industry.</p><p>He concludes with insights on the transformative power of travel and his driving passion for creating memorable experiences for clients.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 16 Oct 2025 17:00:00 +0100</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/86be5f69/9efadd97.mp3" length="24912413" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3112</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this enlightening chat with Jay Stevens, he shares his unique journey from a supply chain background with some of the biggest global operators to becoming the CEO of Wayfarer Travel.</p><p>He discusses the rapid growth of the company, especially during and after COVID, taking over from the original founders, and the importance of maintaining a strong company culture while navigating the challenges of leadership and a global business.</p><p>Jay emphasizes the significance of personal experiences in travel, the role of technology in enhancing customer service by giving his team more time with their clients, and the commitment to sustainability in the travel industry.</p><p>He concludes with insights on the transformative power of travel and his driving passion for creating memorable experiences for clients.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep060 – Mark Scott, Co-Founder, Bella &amp; Duke | Raw Ambition: How to disrupt a category | SATT</title>
      <itunes:episode>60</itunes:episode>
      <podcast:episode>60</podcast:episode>
      <itunes:title>Ep060 – Mark Scott, Co-Founder, Bella &amp; Duke | Raw Ambition: How to disrupt a category | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e5e431d6-b97d-4940-ba07-c745da708101</guid>
      <link>https://share.transistor.fm/s/dc198abf</link>
      <description>
        <![CDATA[<p>In this enthralling and inspiring conversation, Mark Scott, the co-founder of Bella &amp; Duke, shares his remarkable journey from struggling in school to becoming a serial successful entrepreneur, and recently co-founding the market disrupting pet food brand.</p><p>He discusses the importance of resilience, the lessons learned from door-to-door sales, and the significance of community and connection in both personal and professional life.</p><p>Mark emphasises the need for a healthy approach to pet nutrition and the impact of technology on modern entrepreneurship.</p><p>After a recent diagnosis of dyslexia, he also tells us about his latest venture, Torus Tree, which focuses on healing through breathwork and community building and shares some great tips on gaining an inner peace.</p><p>The SATT Team :) </p><p><br>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this enthralling and inspiring conversation, Mark Scott, the co-founder of Bella &amp; Duke, shares his remarkable journey from struggling in school to becoming a serial successful entrepreneur, and recently co-founding the market disrupting pet food brand.</p><p>He discusses the importance of resilience, the lessons learned from door-to-door sales, and the significance of community and connection in both personal and professional life.</p><p>Mark emphasises the need for a healthy approach to pet nutrition and the impact of technology on modern entrepreneurship.</p><p>After a recent diagnosis of dyslexia, he also tells us about his latest venture, Torus Tree, which focuses on healing through breathwork and community building and shares some great tips on gaining an inner peace.</p><p>The SATT Team :) </p><p><br>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 09 Oct 2025 17:00:00 +0100</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/dc198abf/84482b38.mp3" length="26287073" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3283</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this enthralling and inspiring conversation, Mark Scott, the co-founder of Bella &amp; Duke, shares his remarkable journey from struggling in school to becoming a serial successful entrepreneur, and recently co-founding the market disrupting pet food brand.</p><p>He discusses the importance of resilience, the lessons learned from door-to-door sales, and the significance of community and connection in both personal and professional life.</p><p>Mark emphasises the need for a healthy approach to pet nutrition and the impact of technology on modern entrepreneurship.</p><p>After a recent diagnosis of dyslexia, he also tells us about his latest venture, Torus Tree, which focuses on healing through breathwork and community building and shares some great tips on gaining an inner peace.</p><p>The SATT Team :) </p><p><br>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords>Mark Scott, Bella and Duke, entrepreneurship, pet nutrition, personal growth, community building, breathwork, mental health, sales experience, business culture</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep059 – Mark Hackwell, MD, 7th Heaven | From Psychology to Skincare - Follow your opportunities | SATT</title>
      <itunes:episode>59</itunes:episode>
      <podcast:episode>59</podcast:episode>
      <itunes:title>Ep059 – Mark Hackwell, MD, 7th Heaven | From Psychology to Skincare - Follow your opportunities | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">11a87edb-d72d-473f-bb18-0c47200c5e27</guid>
      <link>https://share.transistor.fm/s/592f4fe7</link>
      <description>
        <![CDATA[<p>In this engaging podcast episode, Mark Hackwell, Managing Director of 7th Heaven, shares his journey from psychology graduate to a successful leader in the skincare industry.</p><p>He discusses the importance of sales experience, the transition to management, and the strategies behind 7th Heaven's growth as a leading liquid mask brand.</p><p>Mark emphasizes the significance of quick decision-making, understanding consumer engagement, and adapting to market trends, particularly through collaborations and influencer marketing.</p><p>He also hints at exciting future product expansions, showcasing the brand's commitment to innovation and sustainability.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this engaging podcast episode, Mark Hackwell, Managing Director of 7th Heaven, shares his journey from psychology graduate to a successful leader in the skincare industry.</p><p>He discusses the importance of sales experience, the transition to management, and the strategies behind 7th Heaven's growth as a leading liquid mask brand.</p><p>Mark emphasizes the significance of quick decision-making, understanding consumer engagement, and adapting to market trends, particularly through collaborations and influencer marketing.</p><p>He also hints at exciting future product expansions, showcasing the brand's commitment to innovation and sustainability.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 02 Oct 2025 17:00:00 +0100</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/592f4fe7/49af8fa4.mp3" length="21521100" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>2688</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this engaging podcast episode, Mark Hackwell, Managing Director of 7th Heaven, shares his journey from psychology graduate to a successful leader in the skincare industry.</p><p>He discusses the importance of sales experience, the transition to management, and the strategies behind 7th Heaven's growth as a leading liquid mask brand.</p><p>Mark emphasizes the significance of quick decision-making, understanding consumer engagement, and adapting to market trends, particularly through collaborations and influencer marketing.</p><p>He also hints at exciting future product expansions, showcasing the brand's commitment to innovation and sustainability.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords>skincare, leadership, sales, product development, marketing, brand strategy, consumer engagement, influencer marketing, Seventh Heaven, Mark Hackwell</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep058 – Chris Rennoldson, Co-Founder, Pasta Evangelists | From Finance to Fresh Pasta: Following your passion | SATT</title>
      <itunes:episode>58</itunes:episode>
      <podcast:episode>58</podcast:episode>
      <itunes:title>Ep058 – Chris Rennoldson, Co-Founder, Pasta Evangelists | From Finance to Fresh Pasta: Following your passion | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">abb37b6a-1c98-4673-9e5b-96d6bf2d30bd</guid>
      <link>https://share.transistor.fm/s/8bec15b0</link>
      <description>
        <![CDATA[<p><br></p><p><br>In this mouth-watering conversation we meet Chris Rennoldson who shares his journey from a career in finance to becoming the co-founder of Pasta Evangelists, a thriving pasta business. </p><p><br>He discusses the importance of following your passion, the opportunities presented during the COVID-19 pandemic, and the strategic decisions that led to the brand's growth. </p><p><br>Chris emphasises the significance of customer feedback in menu development and the commitment to always sourcing authentic ingredients to make the product the best it can be.</p><p><br>The conversation highlights the entrepreneurial spirit and the vision for expanding the brand into a leading authority in fresh pasta and sauces and the adage that it is never too late to follow your dreams.</p><p><br>The SATT Team :) </p><p><br>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><br></p><p><br>In this mouth-watering conversation we meet Chris Rennoldson who shares his journey from a career in finance to becoming the co-founder of Pasta Evangelists, a thriving pasta business. </p><p><br>He discusses the importance of following your passion, the opportunities presented during the COVID-19 pandemic, and the strategic decisions that led to the brand's growth. </p><p><br>Chris emphasises the significance of customer feedback in menu development and the commitment to always sourcing authentic ingredients to make the product the best it can be.</p><p><br>The conversation highlights the entrepreneurial spirit and the vision for expanding the brand into a leading authority in fresh pasta and sauces and the adage that it is never too late to follow your dreams.</p><p><br>The SATT Team :) </p><p><br>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 25 Sep 2025 17:00:00 +0100</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/8bec15b0/f03733c8.mp3" length="30332335" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3789</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><br></p><p><br>In this mouth-watering conversation we meet Chris Rennoldson who shares his journey from a career in finance to becoming the co-founder of Pasta Evangelists, a thriving pasta business. </p><p><br>He discusses the importance of following your passion, the opportunities presented during the COVID-19 pandemic, and the strategic decisions that led to the brand's growth. </p><p><br>Chris emphasises the significance of customer feedback in menu development and the commitment to always sourcing authentic ingredients to make the product the best it can be.</p><p><br>The conversation highlights the entrepreneurial spirit and the vision for expanding the brand into a leading authority in fresh pasta and sauces and the adage that it is never too late to follow your dreams.</p><p><br>The SATT Team :) </p><p><br>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords>food, pasta, entrepreneurship, culinary journey, business growth, COVID-19, restaurant industry, recipe kits, investment, sustainability</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep057 – Christian Jakobsson, Co-Founder, Medino | From Magician to DM: Building Medino | SATT</title>
      <itunes:episode>57</itunes:episode>
      <podcast:episode>57</podcast:episode>
      <itunes:title>Ep057 – Christian Jakobsson, Co-Founder, Medino | From Magician to DM: Building Medino | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9ae4aaa2-96e5-4f1d-8d97-45b4b981e650</guid>
      <link>https://share.transistor.fm/s/ffac60e4</link>
      <description>
        <![CDATA[<p>In this podcast episode, Christian Jakobsson, co-founder and MD of Medino, shares his journey from a magician to building and leading an online pharmacy.</p><p>He discusses the challenges and opportunities in building an online pharmacy from scratch, navigating regulations, leveraging technology, and the importance of leadership and team dynamics.</p><p>Christian also reflects on the impact of COVID-19 on their growth and how it proved the model would work.</p><p>Finally, Christian offers valuable lessons for aspiring entrepreneurs to follow their dream.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this podcast episode, Christian Jakobsson, co-founder and MD of Medino, shares his journey from a magician to building and leading an online pharmacy.</p><p>He discusses the challenges and opportunities in building an online pharmacy from scratch, navigating regulations, leveraging technology, and the importance of leadership and team dynamics.</p><p>Christian also reflects on the impact of COVID-19 on their growth and how it proved the model would work.</p><p>Finally, Christian offers valuable lessons for aspiring entrepreneurs to follow their dream.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 18 Sep 2025 17:00:00 +0100</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/ffac60e4/ab1ade86.mp3" length="25696077" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3209</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this podcast episode, Christian Jakobsson, co-founder and MD of Medino, shares his journey from a magician to building and leading an online pharmacy.</p><p>He discusses the challenges and opportunities in building an online pharmacy from scratch, navigating regulations, leveraging technology, and the importance of leadership and team dynamics.</p><p>Christian also reflects on the impact of COVID-19 on their growth and how it proved the model would work.</p><p>Finally, Christian offers valuable lessons for aspiring entrepreneurs to follow their dream.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords>Medino, online pharmacy, entrepreneurship, leadership, e-commerce, technology, investment, COVID-19, business growth, pharmacy regulations</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep056 – Thom Elliot, Co-Founder, Pizza Pilgrims | Better before bigger! From market stall to bricks &amp; mortar| SATT</title>
      <itunes:episode>56</itunes:episode>
      <podcast:episode>56</podcast:episode>
      <itunes:title>Ep056 – Thom Elliot, Co-Founder, Pizza Pilgrims | Better before bigger! From market stall to bricks &amp; mortar| SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9834c83a-9a6c-403b-b7d4-34f5de183e58</guid>
      <link>https://share.transistor.fm/s/30ed5193</link>
      <description>
        <![CDATA[<p>In this brilliant chat, Thom Elliot, co-founder of Pizza Pilgrims, shares his literal journey from traditional jobs to establishing a successful pizza business with his brother. </p><p>He shares his wonderful story of how he and his brother discovered how to make pizzas on a road trip in Piaggio Ape through Italy (very slowly).</p><p>He discusses the importance of resilience, creativity, and teamwork in entrepreneurship, as well as the unique experiences they create in their restaurants.</p><p>Thom also highlights the significance of their connection to Napoli, their commitment to quality, and their recent achievement of B-Corp status.</p><p>The conversation concludes with valuable advice for aspiring entrepreneurs.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this brilliant chat, Thom Elliot, co-founder of Pizza Pilgrims, shares his literal journey from traditional jobs to establishing a successful pizza business with his brother. </p><p>He shares his wonderful story of how he and his brother discovered how to make pizzas on a road trip in Piaggio Ape through Italy (very slowly).</p><p>He discusses the importance of resilience, creativity, and teamwork in entrepreneurship, as well as the unique experiences they create in their restaurants.</p><p>Thom also highlights the significance of their connection to Napoli, their commitment to quality, and their recent achievement of B-Corp status.</p><p>The conversation concludes with valuable advice for aspiring entrepreneurs.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 11 Sep 2025 17:00:00 +0100</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/30ed5193/bd163bae.mp3" length="26317833" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3287</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this brilliant chat, Thom Elliot, co-founder of Pizza Pilgrims, shares his literal journey from traditional jobs to establishing a successful pizza business with his brother. </p><p>He shares his wonderful story of how he and his brother discovered how to make pizzas on a road trip in Piaggio Ape through Italy (very slowly).</p><p>He discusses the importance of resilience, creativity, and teamwork in entrepreneurship, as well as the unique experiences they create in their restaurants.</p><p>Thom also highlights the significance of their connection to Napoli, their commitment to quality, and their recent achievement of B-Corp status.</p><p>The conversation concludes with valuable advice for aspiring entrepreneurs.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords>Pizza Pilgrims, entrepreneurship, street food, restaurant business, resilience, branding, Napoli, B-Corp, team building, growth strategies</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep055 – Greg Anderson, MD, RM Sotheby’s | Selling Super Car Dreams | SATT</title>
      <itunes:episode>55</itunes:episode>
      <podcast:episode>55</podcast:episode>
      <itunes:title>Ep055 – Greg Anderson, MD, RM Sotheby’s | Selling Super Car Dreams | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a96284e5-105f-4f69-864d-c2469c4bddee</guid>
      <link>https://share.transistor.fm/s/138f281c</link>
      <description>
        <![CDATA[<p>On this week’s podcast episode, Greg Anderson, Managing Director of RM Sotheby's, shares his journey from a background in politics and event management to leading a premier car auction house.</p><p>He discusses the evolution of RM Sotheby's, the high-end car auction market, from its early Canadian roots to the unique auction experience they have now created across the globe. Sharing how their offer is evolving as new markets are opened up.</p><p>Greg emphasizes the importance of collaboration in leadership and offers valuable advice for young professionals starting their careers.</p><p>He also reflects on memorable auctions and shares his favourite car that he’s ever sold – along with the most expensive too!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>On this week’s podcast episode, Greg Anderson, Managing Director of RM Sotheby's, shares his journey from a background in politics and event management to leading a premier car auction house.</p><p>He discusses the evolution of RM Sotheby's, the high-end car auction market, from its early Canadian roots to the unique auction experience they have now created across the globe. Sharing how their offer is evolving as new markets are opened up.</p><p>Greg emphasizes the importance of collaboration in leadership and offers valuable advice for young professionals starting their careers.</p><p>He also reflects on memorable auctions and shares his favourite car that he’s ever sold – along with the most expensive too!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 04 Sep 2025 17:00:00 +0100</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/138f281c/bc6c0152.mp3" length="24487717" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3058</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>On this week’s podcast episode, Greg Anderson, Managing Director of RM Sotheby's, shares his journey from a background in politics and event management to leading a premier car auction house.</p><p>He discusses the evolution of RM Sotheby's, the high-end car auction market, from its early Canadian roots to the unique auction experience they have now created across the globe. Sharing how their offer is evolving as new markets are opened up.</p><p>Greg emphasizes the importance of collaboration in leadership and offers valuable advice for young professionals starting their careers.</p><p>He also reflects on memorable auctions and shares his favourite car that he’s ever sold – along with the most expensive too!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep054 – Fran Pittaway, CEO, Biscuiteers | From the BBC to Biscuiteers – Fran’s inspiring journey | SATT</title>
      <itunes:episode>54</itunes:episode>
      <podcast:episode>54</podcast:episode>
      <itunes:title>Ep054 – Fran Pittaway, CEO, Biscuiteers | From the BBC to Biscuiteers – Fran’s inspiring journey | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">86ef4d45-3b77-4d75-a66c-97942523c34a</guid>
      <link>https://share.transistor.fm/s/390a9d11</link>
      <description>
        <![CDATA[<p>In this entertaining and engaging conversation, Francesca Pittaway shares her unique journey to becoming the CEO of Biscuiteers, the exclusive, hand-iced biscuit gift delivery company.</p><p>In her story she highlights her diverse career path from the BBC to Not on the High Street and eventually to premium gifting.</p><p>She discusses the importance of finding purpose in work, the challenges of leadership, and her commitment to empowering women in business. </p><p><br>Francesca also outlines her vision for Biscuiteers, focusing on growth, product diversification, and international expansion, while emphasising the significance of a supportive and enjoyable work environment.</p><p><br>The SATT Team :) </p><p><br>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this entertaining and engaging conversation, Francesca Pittaway shares her unique journey to becoming the CEO of Biscuiteers, the exclusive, hand-iced biscuit gift delivery company.</p><p>In her story she highlights her diverse career path from the BBC to Not on the High Street and eventually to premium gifting.</p><p>She discusses the importance of finding purpose in work, the challenges of leadership, and her commitment to empowering women in business. </p><p><br>Francesca also outlines her vision for Biscuiteers, focusing on growth, product diversification, and international expansion, while emphasising the significance of a supportive and enjoyable work environment.</p><p><br>The SATT Team :) </p><p><br>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 28 Aug 2025 17:00:00 +0100</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/390a9d11/3c24c77e.mp3" length="27156655" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3392</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this entertaining and engaging conversation, Francesca Pittaway shares her unique journey to becoming the CEO of Biscuiteers, the exclusive, hand-iced biscuit gift delivery company.</p><p>In her story she highlights her diverse career path from the BBC to Not on the High Street and eventually to premium gifting.</p><p>She discusses the importance of finding purpose in work, the challenges of leadership, and her commitment to empowering women in business. </p><p><br>Francesca also outlines her vision for Biscuiteers, focusing on growth, product diversification, and international expansion, while emphasising the significance of a supportive and enjoyable work environment.</p><p><br>The SATT Team :) </p><p><br>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords>CEO journey, Francesca Pittaway, Biscoteers, leadership, women in business, career growth, BBC, Not on the High Street, business strategy, empowerment</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep053 – Jon Simon, Co-Founder, Pieminister | From games shows to gourmet pies | SATT</title>
      <itunes:episode>53</itunes:episode>
      <podcast:episode>53</podcast:episode>
      <itunes:title>Ep053 – Jon Simon, Co-Founder, Pieminister | From games shows to gourmet pies | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c8b14f63-bb94-41fe-bb4f-8ff9f3f2a490</guid>
      <link>https://share.transistor.fm/s/df97a1b2</link>
      <description>
        <![CDATA[<p><br>In this engaging conversation, Jon Simon shares his entrepreneurial journey from university to co-founding Pieminister, a brand known for its high-quality, gourmet pies.</p><p>He discusses the challenges and triumphs of building a sustainable food business, the importance of team dynamics, and how they navigate changing consumer trends.</p><p>Jon emphasizes the significance of maintaining quality and sustainability in their products while exploring future growth opportunities for the brand.</p><p>He explains the importance of following your passions and dreams in your career choices and finally shares which are the best-selling flavours!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><br>In this engaging conversation, Jon Simon shares his entrepreneurial journey from university to co-founding Pieminister, a brand known for its high-quality, gourmet pies.</p><p>He discusses the challenges and triumphs of building a sustainable food business, the importance of team dynamics, and how they navigate changing consumer trends.</p><p>Jon emphasizes the significance of maintaining quality and sustainability in their products while exploring future growth opportunities for the brand.</p><p>He explains the importance of following your passions and dreams in your career choices and finally shares which are the best-selling flavours!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 21 Aug 2025 17:00:00 +0100</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/df97a1b2/28e0fca3.mp3" length="73459482" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3058</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><br>In this engaging conversation, Jon Simon shares his entrepreneurial journey from university to co-founding Pieminister, a brand known for its high-quality, gourmet pies.</p><p>He discusses the challenges and triumphs of building a sustainable food business, the importance of team dynamics, and how they navigate changing consumer trends.</p><p>Jon emphasizes the significance of maintaining quality and sustainability in their products while exploring future growth opportunities for the brand.</p><p>He explains the importance of following your passions and dreams in your career choices and finally shares which are the best-selling flavours!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords>entrepreneurship, PieMinister, sustainability, food industry, business growth, health trends, team culture, brand building, quality food, market expansion</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep052 – James Rigg, CEO, Trojan | From Chemistry Labs to CEO - making smart choices | SATT</title>
      <itunes:episode>52</itunes:episode>
      <podcast:episode>52</podcast:episode>
      <itunes:title>Ep052 – James Rigg, CEO, Trojan | From Chemistry Labs to CEO - making smart choices | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8352c0fc-7264-47cc-8b5a-464f90e290c0</guid>
      <link>https://share.transistor.fm/s/5b25800d</link>
      <description>
        <![CDATA[<p><br>In this podcast episode, James Rigg shares his unique career journey from aspiring research chemist to CEO of Trojan, part of the Buy It Direct Group.</p><p>James shares his journey from being chased by a hippo, to working in a lab and then moving into the IT sector, where he built his successful career.</p><p>He discusses the importance of adaptability, the impact of diverse experiences on leadership, and the significance of sustainability in business.</p><p>James emphasizes the value of understanding consumer needs and the role of e-commerce in modern retail.</p><p>He reflects on his leadership style, the challenges of scaling a business, and his vision for the future, including potential acquisitions and a commitment to really building out the circular economy.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><br>In this podcast episode, James Rigg shares his unique career journey from aspiring research chemist to CEO of Trojan, part of the Buy It Direct Group.</p><p>James shares his journey from being chased by a hippo, to working in a lab and then moving into the IT sector, where he built his successful career.</p><p>He discusses the importance of adaptability, the impact of diverse experiences on leadership, and the significance of sustainability in business.</p><p>James emphasizes the value of understanding consumer needs and the role of e-commerce in modern retail.</p><p>He reflects on his leadership style, the challenges of scaling a business, and his vision for the future, including potential acquisitions and a commitment to really building out the circular economy.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 14 Aug 2025 17:00:00 +0100</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/5b25800d/a748851f.mp3" length="24231124" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3026</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><br>In this podcast episode, James Rigg shares his unique career journey from aspiring research chemist to CEO of Trojan, part of the Buy It Direct Group.</p><p>James shares his journey from being chased by a hippo, to working in a lab and then moving into the IT sector, where he built his successful career.</p><p>He discusses the importance of adaptability, the impact of diverse experiences on leadership, and the significance of sustainability in business.</p><p>James emphasizes the value of understanding consumer needs and the role of e-commerce in modern retail.</p><p>He reflects on his leadership style, the challenges of scaling a business, and his vision for the future, including potential acquisitions and a commitment to really building out the circular economy.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep051 – Pete Russell, Founder, Ooooby | The future of food – tech enabled decentralisation | SATT</title>
      <itunes:episode>51</itunes:episode>
      <podcast:episode>51</podcast:episode>
      <itunes:title>Ep051 – Pete Russell, Founder, Ooooby | The future of food – tech enabled decentralisation | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f69274eb-84a7-4ae6-a922-d44e24d455b8</guid>
      <link>https://share.transistor.fm/s/e284982d</link>
      <description>
        <![CDATA[<p>In this conversation, Steve Henry talks to Pete Russell as he discusses the innovative platform he has built called Ooooby, which aims to revolutionise the local food supply chain by reducing food waste and empowering farmers through direct sales. </p><p><br>He explores the challenges and opportunities within the food industry, the importance of sustainability, and the need for a more equitable capitalist model. </p><p><br>Pete shares insights on Ooooby's business model, its growth trajectory, and the vision for creating a local food ecosystem that benefits both producers and consumers.</p><p><br>Finally, he gives some great advice to those just starting their career about understanding and accepting that doing something right is not always easy.</p><p><br>The SATT Team :) </p><p><br>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this conversation, Steve Henry talks to Pete Russell as he discusses the innovative platform he has built called Ooooby, which aims to revolutionise the local food supply chain by reducing food waste and empowering farmers through direct sales. </p><p><br>He explores the challenges and opportunities within the food industry, the importance of sustainability, and the need for a more equitable capitalist model. </p><p><br>Pete shares insights on Ooooby's business model, its growth trajectory, and the vision for creating a local food ecosystem that benefits both producers and consumers.</p><p><br>Finally, he gives some great advice to those just starting their career about understanding and accepting that doing something right is not always easy.</p><p><br>The SATT Team :) </p><p><br>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 07 Aug 2025 17:00:00 +0100</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/e284982d/61930967.mp3" length="28775817" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3594</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this conversation, Steve Henry talks to Pete Russell as he discusses the innovative platform he has built called Ooooby, which aims to revolutionise the local food supply chain by reducing food waste and empowering farmers through direct sales. </p><p><br>He explores the challenges and opportunities within the food industry, the importance of sustainability, and the need for a more equitable capitalist model. </p><p><br>Pete shares insights on Ooooby's business model, its growth trajectory, and the vision for creating a local food ecosystem that benefits both producers and consumers.</p><p><br>Finally, he gives some great advice to those just starting their career about understanding and accepting that doing something right is not always easy.</p><p><br>The SATT Team :) </p><p><br>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords>Ooooby, local food, food system, decentralization, farmers, technology, community, sustainability, entrepreneurship, supply chain, food waste, local food, Ooooby, sustainable agriculture, entrepreneurship, direct sales, food ecosystem, capitalism, farmer empowerment, innovative solutions</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep050 – Adam Miller, Founder, Rolled | Rolling out an Aussie Sushi revolution | SATT</title>
      <itunes:episode>50</itunes:episode>
      <podcast:episode>50</podcast:episode>
      <itunes:title>Ep050 – Adam Miller, Founder, Rolled | Rolling out an Aussie Sushi revolution | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">be79fa25-0d20-4107-ad45-dbec00235677</guid>
      <link>https://share.transistor.fm/s/0f5b5827</link>
      <description>
        <![CDATA[<p>In this engaging conversation, Adam Miller, founder of Rolled, shares his entrepreneurial journey from his early experiences in startups to launching his unique brand of Aussie sushi in the UK. </p><p>He discusses the challenges and opportunities in the competitive food and beverage market, the innovative concept of Aussie-style sushi, and the importance of building a strong team.</p><p><br>Adam reflects on his motivations, the gaps he identified in the market, and his vision for Rolled as a beloved sushi brand in the UK and great help from his big brother.</p><p><br>He shares insights on engaging customers, building community, and his ambitious growth plans, including the need for investment and the impact of his work.</p><p><br>The conversation finally touches on the dynamics of working with family and the shared vision for the future.</p><p><br>The SATT Team :) </p><p><br>#podcast #business #swimagainstthetide #growth #entrepreneurship #sushi #aussiesushi</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this engaging conversation, Adam Miller, founder of Rolled, shares his entrepreneurial journey from his early experiences in startups to launching his unique brand of Aussie sushi in the UK. </p><p>He discusses the challenges and opportunities in the competitive food and beverage market, the innovative concept of Aussie-style sushi, and the importance of building a strong team.</p><p><br>Adam reflects on his motivations, the gaps he identified in the market, and his vision for Rolled as a beloved sushi brand in the UK and great help from his big brother.</p><p><br>He shares insights on engaging customers, building community, and his ambitious growth plans, including the need for investment and the impact of his work.</p><p><br>The conversation finally touches on the dynamics of working with family and the shared vision for the future.</p><p><br>The SATT Team :) </p><p><br>#podcast #business #swimagainstthetide #growth #entrepreneurship #sushi #aussiesushi</p>]]>
      </content:encoded>
      <pubDate>Thu, 31 Jul 2025 17:00:00 +0100</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/0f5b5827/7ccf89b3.mp3" length="23620264" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>2950</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this engaging conversation, Adam Miller, founder of Rolled, shares his entrepreneurial journey from his early experiences in startups to launching his unique brand of Aussie sushi in the UK. </p><p>He discusses the challenges and opportunities in the competitive food and beverage market, the innovative concept of Aussie-style sushi, and the importance of building a strong team.</p><p><br>Adam reflects on his motivations, the gaps he identified in the market, and his vision for Rolled as a beloved sushi brand in the UK and great help from his big brother.</p><p><br>He shares insights on engaging customers, building community, and his ambitious growth plans, including the need for investment and the impact of his work.</p><p><br>The conversation finally touches on the dynamics of working with family and the shared vision for the future.</p><p><br>The SATT Team :) </p><p><br>#podcast #business #swimagainstthetide #growth #entrepreneurship #sushi #aussiesushi</p>]]>
      </itunes:summary>
      <itunes:keywords>Adam Miller, Rolled, sushi, startup journey, UK market, entrepreneurship, food and beverage, business development, marketing, team building, entrepreneurship, brand building, scaling business, authenticity, marketing, community engagement, investment, future growth, sushi business, family dynamics</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep049 – Will Hill, MD, Novel Wines | Changing long held perceptions in the wine world | SATT</title>
      <itunes:episode>49</itunes:episode>
      <podcast:episode>49</podcast:episode>
      <itunes:title>Ep049 – Will Hill, MD, Novel Wines | Changing long held perceptions in the wine world | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">40994d33-b953-4ea5-8914-b0956f2b8852</guid>
      <link>https://share.transistor.fm/s/dedab2cd</link>
      <description>
        <![CDATA[<p>In this week’s podcast episode, Will Hill, Managing Director of Novel Wines, shares his unique journey into the wine industry, emphasising the importance of lesser-known wine regions, particularly in Eastern Europe, where his business excels.</p><p>He discusses the evolution of Novel Wines, the challenges of changing perceptions about wines from these regions, and the impact of political history on wine production. </p><p>Will highlights the need for education and inclusivity in the wine industry, aiming to surprise and delight consumers with quality wines that defy traditional expectations.</p><p>He shares insight on wine judging, explaining the complexities of wine scoring systems, the dynamics of judging panels, and the importance of understanding global wines. </p><p>Finally, Will shares unique wine recommendations, emphasising the joy and discovery that comes with exploring lesser-known varieties. You can explore his recommendations here:</p><p>Chelti Kisi Qvevri</p><p>https://www.novelwines.co.uk/products/chelti-winery-kisi-qvevri-2021-georgia?srsltid=AfmBOopd_xlJ97YVw3GudaCoMmGt3A0SppfzhHDJApYLsO7TTvYdAr6p</p><p>Kabola Malvasija Istarska</p><p>https://www.novelwines.co.uk/products/kabola-malvazija-2021?_pos=1&amp;_sid=639914f3a&amp;_ss=r</p><p>Aya Estate Melnik</p><p>https://www.novelwines.co.uk/products/aya-estate-melnik-bulgaria?_pos=4&amp;_sid=1f624b588&amp;_ss=r</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this week’s podcast episode, Will Hill, Managing Director of Novel Wines, shares his unique journey into the wine industry, emphasising the importance of lesser-known wine regions, particularly in Eastern Europe, where his business excels.</p><p>He discusses the evolution of Novel Wines, the challenges of changing perceptions about wines from these regions, and the impact of political history on wine production. </p><p>Will highlights the need for education and inclusivity in the wine industry, aiming to surprise and delight consumers with quality wines that defy traditional expectations.</p><p>He shares insight on wine judging, explaining the complexities of wine scoring systems, the dynamics of judging panels, and the importance of understanding global wines. </p><p>Finally, Will shares unique wine recommendations, emphasising the joy and discovery that comes with exploring lesser-known varieties. You can explore his recommendations here:</p><p>Chelti Kisi Qvevri</p><p>https://www.novelwines.co.uk/products/chelti-winery-kisi-qvevri-2021-georgia?srsltid=AfmBOopd_xlJ97YVw3GudaCoMmGt3A0SppfzhHDJApYLsO7TTvYdAr6p</p><p>Kabola Malvasija Istarska</p><p>https://www.novelwines.co.uk/products/kabola-malvazija-2021?_pos=1&amp;_sid=639914f3a&amp;_ss=r</p><p>Aya Estate Melnik</p><p>https://www.novelwines.co.uk/products/aya-estate-melnik-bulgaria?_pos=4&amp;_sid=1f624b588&amp;_ss=r</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 24 Jul 2025 17:00:00 +0100</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/dedab2cd/57cbf9e8.mp3" length="26541397" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3315</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this week’s podcast episode, Will Hill, Managing Director of Novel Wines, shares his unique journey into the wine industry, emphasising the importance of lesser-known wine regions, particularly in Eastern Europe, where his business excels.</p><p>He discusses the evolution of Novel Wines, the challenges of changing perceptions about wines from these regions, and the impact of political history on wine production. </p><p>Will highlights the need for education and inclusivity in the wine industry, aiming to surprise and delight consumers with quality wines that defy traditional expectations.</p><p>He shares insight on wine judging, explaining the complexities of wine scoring systems, the dynamics of judging panels, and the importance of understanding global wines. </p><p>Finally, Will shares unique wine recommendations, emphasising the joy and discovery that comes with exploring lesser-known varieties. You can explore his recommendations here:</p><p>Chelti Kisi Qvevri</p><p>https://www.novelwines.co.uk/products/chelti-winery-kisi-qvevri-2021-georgia?srsltid=AfmBOopd_xlJ97YVw3GudaCoMmGt3A0SppfzhHDJApYLsO7TTvYdAr6p</p><p>Kabola Malvasija Istarska</p><p>https://www.novelwines.co.uk/products/kabola-malvazija-2021?_pos=1&amp;_sid=639914f3a&amp;_ss=r</p><p>Aya Estate Melnik</p><p>https://www.novelwines.co.uk/products/aya-estate-melnik-bulgaria?_pos=4&amp;_sid=1f624b588&amp;_ss=r</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep048 – Jon Dutton OBE, CEO, British Cycling | A life spent taking on a sporting challenge (and winning) | SATT</title>
      <itunes:episode>48</itunes:episode>
      <podcast:episode>48</podcast:episode>
      <itunes:title>Ep048 – Jon Dutton OBE, CEO, British Cycling | A life spent taking on a sporting challenge (and winning) | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0a7d14fc-f624-4d34-bd1b-e992cb298223</guid>
      <link>https://share.transistor.fm/s/92423b53</link>
      <description>
        <![CDATA[<p><br></p><p>In this fascinating conversation, Jon Dutton OBE, CEO of British Cycling, shares his incredible journey in sports management, highlighting the challenges and triumphs he has faced.</p><p>He reflects on his experiences with running the Rugby League World Cup through COVID 19 and the lessons learned in leadership, emphasising the need for trust, purpose, and continuous learning.</p><p>In his role at British Cycling, he discusses the importance of social impact, the balance between commercial success and cultural growth, and the diverse disciplines within the cycling world.</p><p>He also looks forward to the future of British Cycling, including the upcoming Tour de France Grand Depart in 2027, and the organisation's commitment to making a positive societal contribution.</p><p>Finally, he gives advice around about how to build a brilliant career by following a North Star and being as kind to yourself as you would be to other people.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship #tourdefrance #BritishCycling #RugbyLeague #RugbyLeagueWorldCup</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><br></p><p>In this fascinating conversation, Jon Dutton OBE, CEO of British Cycling, shares his incredible journey in sports management, highlighting the challenges and triumphs he has faced.</p><p>He reflects on his experiences with running the Rugby League World Cup through COVID 19 and the lessons learned in leadership, emphasising the need for trust, purpose, and continuous learning.</p><p>In his role at British Cycling, he discusses the importance of social impact, the balance between commercial success and cultural growth, and the diverse disciplines within the cycling world.</p><p>He also looks forward to the future of British Cycling, including the upcoming Tour de France Grand Depart in 2027, and the organisation's commitment to making a positive societal contribution.</p><p>Finally, he gives advice around about how to build a brilliant career by following a North Star and being as kind to yourself as you would be to other people.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship #tourdefrance #BritishCycling #RugbyLeague #RugbyLeagueWorldCup</p>]]>
      </content:encoded>
      <pubDate>Mon, 21 Jul 2025 17:00:00 +0100</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/92423b53/bda42288.mp3" length="26543316" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3315</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><br></p><p>In this fascinating conversation, Jon Dutton OBE, CEO of British Cycling, shares his incredible journey in sports management, highlighting the challenges and triumphs he has faced.</p><p>He reflects on his experiences with running the Rugby League World Cup through COVID 19 and the lessons learned in leadership, emphasising the need for trust, purpose, and continuous learning.</p><p>In his role at British Cycling, he discusses the importance of social impact, the balance between commercial success and cultural growth, and the diverse disciplines within the cycling world.</p><p>He also looks forward to the future of British Cycling, including the upcoming Tour de France Grand Depart in 2027, and the organisation's commitment to making a positive societal contribution.</p><p>Finally, he gives advice around about how to build a brilliant career by following a North Star and being as kind to yourself as you would be to other people.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship #tourdefrance #BritishCycling #RugbyLeague #RugbyLeagueWorldCup</p>]]>
      </itunes:summary>
      <itunes:keywords>British Cycling, Jon Dutton, sports leadership, social impact, cycling events, Rugby League World Cup, commercial success, sports management, cycling disciplines, Tour de France</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep047 – Brendan Fox, MD, Destination Sport Experience | Building a global sports travel brand | SATT</title>
      <itunes:episode>47</itunes:episode>
      <podcast:episode>47</podcast:episode>
      <itunes:title>Ep047 – Brendan Fox, MD, Destination Sport Experience | Building a global sports travel brand | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">aa427ccc-6287-4281-b247-6725d1beafdb</guid>
      <link>https://share.transistor.fm/s/b6f67cd0</link>
      <description>
        <![CDATA[<p>In this podcast episode, Brendan Fox, Managing Director of Destination Sport Experience, shares insights into his career journey and the evolution of the sports travel industry. </p><p>He discusses the growth of Destination Sport Group, the challenges faced in the travel market, and the exciting developments in mass participation sports, particularly the rise of HYROX. </p><p>Brendan emphasizes the importance of customer experience and the global expansion of their services, highlighting the dynamic nature of the sports travel landscape. </p><p>He reflects on his role in managing a growing business and the challenges of maintaining operational efficiency while focusing on strategic growth and highlights the significance of customer experience and the need for travel companies to adapt to changing market demands, particularly in the context of sustainability and local economic impact.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship #tourdefrance #bromptonbikes</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this podcast episode, Brendan Fox, Managing Director of Destination Sport Experience, shares insights into his career journey and the evolution of the sports travel industry. </p><p>He discusses the growth of Destination Sport Group, the challenges faced in the travel market, and the exciting developments in mass participation sports, particularly the rise of HYROX. </p><p>Brendan emphasizes the importance of customer experience and the global expansion of their services, highlighting the dynamic nature of the sports travel landscape. </p><p>He reflects on his role in managing a growing business and the challenges of maintaining operational efficiency while focusing on strategic growth and highlights the significance of customer experience and the need for travel companies to adapt to changing market demands, particularly in the context of sustainability and local economic impact.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship #tourdefrance #bromptonbikes</p>]]>
      </content:encoded>
      <pubDate>Thu, 17 Jul 2025 17:00:00 +0100</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/b6f67cd0/9d07d4fb.mp3" length="26104019" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3260</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this podcast episode, Brendan Fox, Managing Director of Destination Sport Experience, shares insights into his career journey and the evolution of the sports travel industry. </p><p>He discusses the growth of Destination Sport Group, the challenges faced in the travel market, and the exciting developments in mass participation sports, particularly the rise of HYROX. </p><p>Brendan emphasizes the importance of customer experience and the global expansion of their services, highlighting the dynamic nature of the sports travel landscape. </p><p>He reflects on his role in managing a growing business and the challenges of maintaining operational efficiency while focusing on strategic growth and highlights the significance of customer experience and the need for travel companies to adapt to changing market demands, particularly in the context of sustainability and local economic impact.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship #tourdefrance #bromptonbikes</p>]]>
      </itunes:summary>
      <itunes:keywords>Destination Sport Experience,sports travel,mass participation,endurance sports,High Rocks,global expansion,travel industry challenges,sports events,customer experience,Brendan Fox,event management,technology,sustainability,leadership,travel industry,destination events,growth strategies,operational efficiency</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep046 – Stephen Loftus, CEO, Wattbike | Taking opportunities: From booze &amp; bikes to elite sports | SATT</title>
      <itunes:episode>46</itunes:episode>
      <podcast:episode>46</podcast:episode>
      <itunes:title>Ep046 – Stephen Loftus, CEO, Wattbike | Taking opportunities: From booze &amp; bikes to elite sports | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f004f303-1334-4bed-a35c-21f002693d2c</guid>
      <link>https://share.transistor.fm/s/3142ae10</link>
      <description>
        <![CDATA[<p><br>In our second Tour de France special, we meet Stephen Loftus as he shares his unique career journey leading to his role as CEO of Wattbike. </p><p>After an early career in the global booze trade, then a spell at the British design icon that is Brompton Bikes, Stephen joined Wattbike in 2023.</p><p>He discusses the challenges faced during his tenure, particularly post-COVID, and the importance of team culture and relationships in navigating these challenges. </p><p>Stephen elaborates on the innovative product range of Wattbike, catering to various markets from elite sports to the health industry and the ever-growing home fitness demand. </p><p>He also highlights the future growth potential through technology integration and their acquisition by Interactive Strength, aiming to enhance the Wattbike digital experience. </p><p>Finally, Stephen shares insights on the importance of fitness in an aging population and offers advice for the next generation regarding career paths and technology.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship #tourdefrance #bromptonbikes</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><br>In our second Tour de France special, we meet Stephen Loftus as he shares his unique career journey leading to his role as CEO of Wattbike. </p><p>After an early career in the global booze trade, then a spell at the British design icon that is Brompton Bikes, Stephen joined Wattbike in 2023.</p><p>He discusses the challenges faced during his tenure, particularly post-COVID, and the importance of team culture and relationships in navigating these challenges. </p><p>Stephen elaborates on the innovative product range of Wattbike, catering to various markets from elite sports to the health industry and the ever-growing home fitness demand. </p><p>He also highlights the future growth potential through technology integration and their acquisition by Interactive Strength, aiming to enhance the Wattbike digital experience. </p><p>Finally, Stephen shares insights on the importance of fitness in an aging population and offers advice for the next generation regarding career paths and technology.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship #tourdefrance #bromptonbikes</p>]]>
      </content:encoded>
      <pubDate>Mon, 14 Jul 2025 17:00:00 +0100</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/3142ae10/d6574366.mp3" length="25646986" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3203</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><br>In our second Tour de France special, we meet Stephen Loftus as he shares his unique career journey leading to his role as CEO of Wattbike. </p><p>After an early career in the global booze trade, then a spell at the British design icon that is Brompton Bikes, Stephen joined Wattbike in 2023.</p><p>He discusses the challenges faced during his tenure, particularly post-COVID, and the importance of team culture and relationships in navigating these challenges. </p><p>Stephen elaborates on the innovative product range of Wattbike, catering to various markets from elite sports to the health industry and the ever-growing home fitness demand. </p><p>He also highlights the future growth potential through technology integration and their acquisition by Interactive Strength, aiming to enhance the Wattbike digital experience. </p><p>Finally, Stephen shares insights on the importance of fitness in an aging population and offers advice for the next generation regarding career paths and technology.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship #tourdefrance #bromptonbikes</p>]]>
      </itunes:summary>
      <itunes:keywords>Wattbike, cycling, fitness innovation, leadership, business strategy, product development, technology in fitness, CEO journey, entrepreneurship, health and performance, fitness, technology, Wattbike, Peloton, leadership, benchmarking, health, omnichannel, market expansion, mentorship</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep045 – Yanto Barker, CEO, Le Col | Spinning many wheels – building the Le Col brand | SATT</title>
      <itunes:episode>45</itunes:episode>
      <podcast:episode>45</podcast:episode>
      <itunes:title>Ep045 – Yanto Barker, CEO, Le Col | Spinning many wheels – building the Le Col brand | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">1df2439d-8622-4042-960b-68e10f782bf0</guid>
      <link>https://share.transistor.fm/s/2d4b44ee</link>
      <description>
        <![CDATA[<p>In this latest Tour de France special episode of the podcast we meet Yanto Barker, the CEO of Le Col, the uber cool cycling apparel brand. </p><p>The former professional cyclist shares his journey from early cycling experiences to establishing a successful cycling clothing range. He discusses the challenges he faced in both cycling and business, emphasising the importance of fearlessness, resilience, and the ability to adapt. </p><p>Yanto highlights the core values of Le Col, focusing on inclusivity, creating a positive work environment and delegating. He also reflects on the balance between confidence and paranoia in entrepreneurship, drawing parallels between cycling and business dynamics. </p><p>He shares insights on the growth of his brand, La Col, and the strategies for global expansion while explaining the need for clarity and coherence in communication.</p><p>Yanto reflects on his journey, the challenges faced, and the lessons learned along the way, highlighting the importance of resilience and adaptability in entrepreneurship.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship #tourdefrance</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this latest Tour de France special episode of the podcast we meet Yanto Barker, the CEO of Le Col, the uber cool cycling apparel brand. </p><p>The former professional cyclist shares his journey from early cycling experiences to establishing a successful cycling clothing range. He discusses the challenges he faced in both cycling and business, emphasising the importance of fearlessness, resilience, and the ability to adapt. </p><p>Yanto highlights the core values of Le Col, focusing on inclusivity, creating a positive work environment and delegating. He also reflects on the balance between confidence and paranoia in entrepreneurship, drawing parallels between cycling and business dynamics. </p><p>He shares insights on the growth of his brand, La Col, and the strategies for global expansion while explaining the need for clarity and coherence in communication.</p><p>Yanto reflects on his journey, the challenges faced, and the lessons learned along the way, highlighting the importance of resilience and adaptability in entrepreneurship.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship #tourdefrance</p>]]>
      </content:encoded>
      <pubDate>Thu, 10 Jul 2025 17:00:00 +0100</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/2d4b44ee/45b34a34.mp3" length="28564735" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3568</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this latest Tour de France special episode of the podcast we meet Yanto Barker, the CEO of Le Col, the uber cool cycling apparel brand. </p><p>The former professional cyclist shares his journey from early cycling experiences to establishing a successful cycling clothing range. He discusses the challenges he faced in both cycling and business, emphasising the importance of fearlessness, resilience, and the ability to adapt. </p><p>Yanto highlights the core values of Le Col, focusing on inclusivity, creating a positive work environment and delegating. He also reflects on the balance between confidence and paranoia in entrepreneurship, drawing parallels between cycling and business dynamics. </p><p>He shares insights on the growth of his brand, La Col, and the strategies for global expansion while explaining the need for clarity and coherence in communication.</p><p>Yanto reflects on his journey, the challenges faced, and the lessons learned along the way, highlighting the importance of resilience and adaptability in entrepreneurship.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship #tourdefrance</p>]]>
      </itunes:summary>
      <itunes:keywords>cycling, entrepreneurship, Lacolle, business journey, professional cycling, brand values, team dynamics, confidence, personal growth, sports psychology, delegation, business growth, work-life balance, values, entrepreneurship, cycling, brand partnerships, global markets, leadership, personal development</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep044 – Nick Payne, MD, SA Brain &amp; Co | Rebuilding a Welsh national treasure | SATT</title>
      <itunes:episode>44</itunes:episode>
      <podcast:episode>44</podcast:episode>
      <itunes:title>Ep044 – Nick Payne, MD, SA Brain &amp; Co | Rebuilding a Welsh national treasure | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c63d31aa-061b-4813-96e1-f3b7ad4c16eb</guid>
      <link>https://share.transistor.fm/s/c302da83</link>
      <description>
        <![CDATA[<p>In this engaging conversation, Nick Payne shares his journey from an early career in banking to becoming the Managing Director of SA Brains, a renowned brewery. </p><p><br>He discusses the challenges and triumphs he faced in the beer industry, his short transition into the gin market, and his return to Brains, where he aims to revitalise the brand and adapt to the evolving market. </p><p><br>Nick emphasizes the importance of passion, self-awareness, and creating a positive work environment as key elements in his leadership style. </p><p>Focussing on engaging with consumers and leveraging the brand's heritage to build future success.</p><p><br>He emphasizes the importance of market research, community involvement, and the role of sports in leadership development. </p><p>Finally, Nick reflects on his career journey, offering insights on personal growth and the significance of being true to oneself.</p><p>The SATT Team :) </p><p><br>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this engaging conversation, Nick Payne shares his journey from an early career in banking to becoming the Managing Director of SA Brains, a renowned brewery. </p><p><br>He discusses the challenges and triumphs he faced in the beer industry, his short transition into the gin market, and his return to Brains, where he aims to revitalise the brand and adapt to the evolving market. </p><p><br>Nick emphasizes the importance of passion, self-awareness, and creating a positive work environment as key elements in his leadership style. </p><p>Focussing on engaging with consumers and leveraging the brand's heritage to build future success.</p><p><br>He emphasizes the importance of market research, community involvement, and the role of sports in leadership development. </p><p>Finally, Nick reflects on his career journey, offering insights on personal growth and the significance of being true to oneself.</p><p>The SATT Team :) </p><p><br>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 03 Jul 2025 17:00:00 +0100</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/c302da83/d02629fe.mp3" length="27010329" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3374</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this engaging conversation, Nick Payne shares his journey from an early career in banking to becoming the Managing Director of SA Brains, a renowned brewery. </p><p><br>He discusses the challenges and triumphs he faced in the beer industry, his short transition into the gin market, and his return to Brains, where he aims to revitalise the brand and adapt to the evolving market. </p><p><br>Nick emphasizes the importance of passion, self-awareness, and creating a positive work environment as key elements in his leadership style. </p><p>Focussing on engaging with consumers and leveraging the brand's heritage to build future success.</p><p><br>He emphasizes the importance of market research, community involvement, and the role of sports in leadership development. </p><p>Finally, Nick reflects on his career journey, offering insights on personal growth and the significance of being true to oneself.</p><p>The SATT Team :) </p><p><br>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords>Nick Payne, SA Brains, beer industry, career journey, brewing, gin, challenges, opportunities, leadership, marketing, brewery operations, brand positioning, market research, consumer engagement, heritage brands, leadership, sports, personal development, team dynamics, community involvement</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep043 – Rob Keeping, MD, Bread Holdings | From Golf to Baking - always follow your passion | SATT</title>
      <itunes:episode>44</itunes:episode>
      <podcast:episode>44</podcast:episode>
      <itunes:title>Ep043 – Rob Keeping, MD, Bread Holdings | From Golf to Baking - always follow your passion | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6dd2383d-c71c-4188-9763-6383647c461b</guid>
      <link>https://share.transistor.fm/s/2a6d579d</link>
      <description>
        <![CDATA[<p>In this podcast episode, Rob Keeping, Managing Director of Bread Holdings, shares his unique journey from a sports-focused youth to a successful career in the culinary world.</p><p>He discusses his early sporting career, a transition into the army, before discovering hospitality, and following his passion for food.</p><p>Rob then goes on to discuss his journey at Bread Holdings, the home of Gail’s Artisan Bakeries, highlighting the importance of leadership, team dynamics, and personal development. He reflects on how his military background has shaped his leadership style, emphasising the value of collective responsibility and continuous learning. </p><p>As he now prepares to transition to his new role at Bells of Lazenby, Rob shares insights on the significance of authentic relationships and the need for adaptability in leadership roles.</p><p>He concludes with advice for the next generation, stressing the importance of attitude and being open to learning.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this podcast episode, Rob Keeping, Managing Director of Bread Holdings, shares his unique journey from a sports-focused youth to a successful career in the culinary world.</p><p>He discusses his early sporting career, a transition into the army, before discovering hospitality, and following his passion for food.</p><p>Rob then goes on to discuss his journey at Bread Holdings, the home of Gail’s Artisan Bakeries, highlighting the importance of leadership, team dynamics, and personal development. He reflects on how his military background has shaped his leadership style, emphasising the value of collective responsibility and continuous learning. </p><p>As he now prepares to transition to his new role at Bells of Lazenby, Rob shares insights on the significance of authentic relationships and the need for adaptability in leadership roles.</p><p>He concludes with advice for the next generation, stressing the importance of attitude and being open to learning.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 26 Jun 2025 17:00:00 +0100</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/2a6d579d/637471a3.mp3" length="26511314" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3311</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this podcast episode, Rob Keeping, Managing Director of Bread Holdings, shares his unique journey from a sports-focused youth to a successful career in the culinary world.</p><p>He discusses his early sporting career, a transition into the army, before discovering hospitality, and following his passion for food.</p><p>Rob then goes on to discuss his journey at Bread Holdings, the home of Gail’s Artisan Bakeries, highlighting the importance of leadership, team dynamics, and personal development. He reflects on how his military background has shaped his leadership style, emphasising the value of collective responsibility and continuous learning. </p><p>As he now prepares to transition to his new role at Bells of Lazenby, Rob shares insights on the significance of authentic relationships and the need for adaptability in leadership roles.</p><p>He concludes with advice for the next generation, stressing the importance of attitude and being open to learning.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep042 – Nick Gillett, MD, Mangrove Global | Spirited selling: from the West End to Martinique | SATT</title>
      <itunes:episode>42</itunes:episode>
      <podcast:episode>42</podcast:episode>
      <itunes:title>Ep042 – Nick Gillett, MD, Mangrove Global | Spirited selling: from the West End to Martinique | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">402fe52d-a9f1-4ddb-bd36-ef51a0cf5113</guid>
      <link>https://share.transistor.fm/s/362336e1</link>
      <description>
        <![CDATA[<p>In this engaging conversation, Nick Gillett shares his journey from what he describes as a privileged upbringing to becoming a successful entrepreneur in the alcohol distribution industry. </p><p>Nick explains how he took learnings from being on the front line of hospitality industry in the heady West End bar scene, and the importance of team sports, to build his career and develop into an effective and inspirational leader.</p><p>He discusses the importance of understanding consumer behaviour, the challenges faced during the COVID-19 pandemic, and the decision become part of much bigger, global organisation.</p><p>Nick emphasizes the significance of building a diverse team and company culture, as well as the lessons learned throughout his career.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this engaging conversation, Nick Gillett shares his journey from what he describes as a privileged upbringing to becoming a successful entrepreneur in the alcohol distribution industry. </p><p>Nick explains how he took learnings from being on the front line of hospitality industry in the heady West End bar scene, and the importance of team sports, to build his career and develop into an effective and inspirational leader.</p><p>He discusses the importance of understanding consumer behaviour, the challenges faced during the COVID-19 pandemic, and the decision become part of much bigger, global organisation.</p><p>Nick emphasizes the significance of building a diverse team and company culture, as well as the lessons learned throughout his career.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 19 Jun 2025 17:00:00 +0100</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/362336e1/710e1a2f.mp3" length="29330037" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3664</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this engaging conversation, Nick Gillett shares his journey from what he describes as a privileged upbringing to becoming a successful entrepreneur in the alcohol distribution industry. </p><p>Nick explains how he took learnings from being on the front line of hospitality industry in the heady West End bar scene, and the importance of team sports, to build his career and develop into an effective and inspirational leader.</p><p>He discusses the importance of understanding consumer behaviour, the challenges faced during the COVID-19 pandemic, and the decision become part of much bigger, global organisation.</p><p>Nick emphasizes the significance of building a diverse team and company culture, as well as the lessons learned throughout his career.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords>entrepreneurship,alcohol industry,business challenges,COVID-19,company culture,leadership,Mangrove Spirits,business growth,sales strategies,personal development</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep041 – Teddy Lee, Founder, Maki &amp; Ramen | Building a national restaurant chain | SATT</title>
      <itunes:episode>41</itunes:episode>
      <podcast:episode>41</podcast:episode>
      <itunes:title>Ep041 – Teddy Lee, Founder, Maki &amp; Ramen | Building a national restaurant chain | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">29828c7f-b784-4f31-b7e2-467fb18bfd46</guid>
      <link>https://share.transistor.fm/s/c488312a</link>
      <description>
        <![CDATA[<p>In this engaging podcast episode, Teddy Lee shares his inspiring journey from starting his career as a waiter to the owner of a successful chain of Japanese restaurants. </p><p>He discusses the challenges and triumphs of building his brand, Maki &amp; Ramen, and how he adapted to the changing landscape of the restaurant industry, especially during the COVID-19 pandemic. </p><p>Teddy emphasises the importance of quality, innovation, and marketing in growing his business, while also reflecting on the cultural influences that shaped his culinary approach. </p><p>He emphasizes the importance of hiring the right people, implementing operational systems for efficiency, and the strategic approach to growing his brand both nationally and internationally.</p><p>Teddy reflects on lessons learned, including the impact of personal decisions on business success, and shares his vision for the future of his restaurant chain.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this engaging podcast episode, Teddy Lee shares his inspiring journey from starting his career as a waiter to the owner of a successful chain of Japanese restaurants. </p><p>He discusses the challenges and triumphs of building his brand, Maki &amp; Ramen, and how he adapted to the changing landscape of the restaurant industry, especially during the COVID-19 pandemic. </p><p>Teddy emphasises the importance of quality, innovation, and marketing in growing his business, while also reflecting on the cultural influences that shaped his culinary approach. </p><p>He emphasizes the importance of hiring the right people, implementing operational systems for efficiency, and the strategic approach to growing his brand both nationally and internationally.</p><p>Teddy reflects on lessons learned, including the impact of personal decisions on business success, and shares his vision for the future of his restaurant chain.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 12 Jun 2025 17:00:00 +0100</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/c488312a/282ce835.mp3" length="24038018" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3002</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this engaging podcast episode, Teddy Lee shares his inspiring journey from starting his career as a waiter to the owner of a successful chain of Japanese restaurants. </p><p>He discusses the challenges and triumphs of building his brand, Maki &amp; Ramen, and how he adapted to the changing landscape of the restaurant industry, especially during the COVID-19 pandemic. </p><p>Teddy emphasises the importance of quality, innovation, and marketing in growing his business, while also reflecting on the cultural influences that shaped his culinary approach. </p><p>He emphasizes the importance of hiring the right people, implementing operational systems for efficiency, and the strategic approach to growing his brand both nationally and internationally.</p><p>Teddy reflects on lessons learned, including the impact of personal decisions on business success, and shares his vision for the future of his restaurant chain.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep040 – Stu Macdonald, Founder, ManiLife Peanut Butter | Building a brand like no other | SATT</title>
      <itunes:episode>40</itunes:episode>
      <podcast:episode>40</podcast:episode>
      <itunes:title>Ep040 – Stu Macdonald, Founder, ManiLife Peanut Butter | Building a brand like no other | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">7fb0648f-5276-404c-b1b9-22e36cacb18d</guid>
      <link>https://share.transistor.fm/s/e1ab8762</link>
      <description>
        <![CDATA[<p>In this engaging conversation, Stu Macdonald, founder of ManiLife Peanut Butter, shares his inspiring journey from a challenging childhood illness to becoming a successful entrepreneur.</p><p>He discusses the inception of his brand, the innovative product development process, and emphasizing the balance between taste and functionality.</p><p>The conversation also delves into the unique positioning of ManiLife in the peanut butter market, emphasising provenance and quality, as well as the brand's growth trajectory in a competitive landscape and how a mistake led to the creation of a best seller.</p><p>He reflects on his changing role within the company, the significance of team dynamics, and the strategies for future growth, including product expansion and market penetration.</p><p>The open and frank discussion also touches on the challenges of leadership, the value of personal connections, and the insights gained from overcoming burnout.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this engaging conversation, Stu Macdonald, founder of ManiLife Peanut Butter, shares his inspiring journey from a challenging childhood illness to becoming a successful entrepreneur.</p><p>He discusses the inception of his brand, the innovative product development process, and emphasizing the balance between taste and functionality.</p><p>The conversation also delves into the unique positioning of ManiLife in the peanut butter market, emphasising provenance and quality, as well as the brand's growth trajectory in a competitive landscape and how a mistake led to the creation of a best seller.</p><p>He reflects on his changing role within the company, the significance of team dynamics, and the strategies for future growth, including product expansion and market penetration.</p><p>The open and frank discussion also touches on the challenges of leadership, the value of personal connections, and the insights gained from overcoming burnout.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 05 Jun 2025 17:00:00 +0100</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/e1ab8762/cf09dd03.mp3" length="27030622" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3376</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this engaging conversation, Stu Macdonald, founder of ManiLife Peanut Butter, shares his inspiring journey from a challenging childhood illness to becoming a successful entrepreneur.</p><p>He discusses the inception of his brand, the innovative product development process, and emphasizing the balance between taste and functionality.</p><p>The conversation also delves into the unique positioning of ManiLife in the peanut butter market, emphasising provenance and quality, as well as the brand's growth trajectory in a competitive landscape and how a mistake led to the creation of a best seller.</p><p>He reflects on his changing role within the company, the significance of team dynamics, and the strategies for future growth, including product expansion and market penetration.</p><p>The open and frank discussion also touches on the challenges of leadership, the value of personal connections, and the insights gained from overcoming burnout.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords>Stu Macdonald, ManiLife, peanut butter, entrepreneurship, product innovation, market trends, retail growth, health food, business journey, provenance, peanut butter, business growth, innovation, market expansion, leadership, product development, entrepreneurship, brand strategy, team dynamics, founder advice</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep039 – Darren Burn, Group CEO, OutOfOffice.com | From ITN reporter to creating his dream business</title>
      <itunes:episode>39</itunes:episode>
      <podcast:episode>39</podcast:episode>
      <itunes:title>Ep039 – Darren Burn, Group CEO, OutOfOffice.com | From ITN reporter to creating his dream business</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f8077bd6-def0-4f88-8c26-5a8543f491a3</guid>
      <link>https://share.transistor.fm/s/183a7f28</link>
      <description>
        <![CDATA[<p>In this fascinating conversation, Darren Burn shares his unique journey from starting his career as a young, budding ITN journalist to the CEO and Founder of Out Of Office, a luxury travel company focused on the LGBTQ+ community. <br>He discusses the pivotal moments that shaped his career, including his early experiences in journalism, the challenges of starting a business, and the importance of resilience and adaptability in the face of adversity.<br>The conversation also touches on the significance of diversity and inclusion in the travel industry and the lessons learned from mistakes along the way. <br>He emphasizes the importance of honesty in customer relations and the need for travel companies to provide genuine insights into destinations, particularly for the LGBTQ community.</p><p>The discussion also touches on the challenges of sustainability in the travel industry and the growing demand for experiential travel that connects clients with local cultures.</p><p>The SATT Team :) <br>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this fascinating conversation, Darren Burn shares his unique journey from starting his career as a young, budding ITN journalist to the CEO and Founder of Out Of Office, a luxury travel company focused on the LGBTQ+ community. <br>He discusses the pivotal moments that shaped his career, including his early experiences in journalism, the challenges of starting a business, and the importance of resilience and adaptability in the face of adversity.<br>The conversation also touches on the significance of diversity and inclusion in the travel industry and the lessons learned from mistakes along the way. <br>He emphasizes the importance of honesty in customer relations and the need for travel companies to provide genuine insights into destinations, particularly for the LGBTQ community.</p><p>The discussion also touches on the challenges of sustainability in the travel industry and the growing demand for experiential travel that connects clients with local cultures.</p><p>The SATT Team :) <br>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 29 May 2025 18:00:00 +0100</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/183a7f28/244c55a4.mp3" length="27131776" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3389</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this fascinating conversation, Darren Burn shares his unique journey from starting his career as a young, budding ITN journalist to the CEO and Founder of Out Of Office, a luxury travel company focused on the LGBTQ+ community. <br>He discusses the pivotal moments that shaped his career, including his early experiences in journalism, the challenges of starting a business, and the importance of resilience and adaptability in the face of adversity.<br>The conversation also touches on the significance of diversity and inclusion in the travel industry and the lessons learned from mistakes along the way. <br>He emphasizes the importance of honesty in customer relations and the need for travel companies to provide genuine insights into destinations, particularly for the LGBTQ community.</p><p>The discussion also touches on the challenges of sustainability in the travel industry and the growing demand for experiential travel that connects clients with local cultures.</p><p>The SATT Team :) <br>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep038 – Sarah Calcutt, CEO, City Harvest London | How smart innovation is feeding a city | SATT</title>
      <itunes:episode>38</itunes:episode>
      <podcast:episode>38</podcast:episode>
      <itunes:title>Ep038 – Sarah Calcutt, CEO, City Harvest London | How smart innovation is feeding a city | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">034f3512-1e47-4512-86f7-0ed78b96f485</guid>
      <link>https://share.transistor.fm/s/835636a8</link>
      <description>
        <![CDATA[]]>
      </description>
      <content:encoded>
        <![CDATA[]]>
      </content:encoded>
      <pubDate>Thu, 22 May 2025 18:00:00 +0100</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/835636a8/372545d2.mp3" length="24536662" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3065</itunes:duration>
      <itunes:summary>
        <![CDATA[]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep037 – Ed Pyke, CEO, Simpson Travel | A journey in travel – from tents to infinity pools | SATT</title>
      <itunes:episode>37</itunes:episode>
      <podcast:episode>37</podcast:episode>
      <itunes:title>Ep037 – Ed Pyke, CEO, Simpson Travel | A journey in travel – from tents to infinity pools | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">869616b6-4314-44a0-b15d-1fc3c963b9ab</guid>
      <link>https://share.transistor.fm/s/46de90a5</link>
      <description>
        <![CDATA[<p>In this engaging conversation, Ed Pyke shares his journey from a young kitchen porter to the CEO of Simpson Travel. </p><p>He discusses his early experiences in the travel and hospitality industry, the importance of customer experience, and the unique position of Simpson Travel in the market.</p><p>Ed emphasizes the importance of building trust and delegating responsibilities in leadership, the significance of recruiting the right team for growth, and the challenges and changes faced after private equity investment.</p><p>Additionally, he highlights sustainability initiatives in the travel industry and outline future growth plans and opportunities, while reflecting on early career lessons and the value of seizing opportunities.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this engaging conversation, Ed Pyke shares his journey from a young kitchen porter to the CEO of Simpson Travel. </p><p>He discusses his early experiences in the travel and hospitality industry, the importance of customer experience, and the unique position of Simpson Travel in the market.</p><p>Ed emphasizes the importance of building trust and delegating responsibilities in leadership, the significance of recruiting the right team for growth, and the challenges and changes faced after private equity investment.</p><p>Additionally, he highlights sustainability initiatives in the travel industry and outline future growth plans and opportunities, while reflecting on early career lessons and the value of seizing opportunities.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 15 May 2025 17:00:00 +0100</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/46de90a5/8e4b7713.mp3" length="25301111" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3160</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this engaging conversation, Ed Pyke shares his journey from a young kitchen porter to the CEO of Simpson Travel. </p><p>He discusses his early experiences in the travel and hospitality industry, the importance of customer experience, and the unique position of Simpson Travel in the market.</p><p>Ed emphasizes the importance of building trust and delegating responsibilities in leadership, the significance of recruiting the right team for growth, and the challenges and changes faced after private equity investment.</p><p>Additionally, he highlights sustainability initiatives in the travel industry and outline future growth plans and opportunities, while reflecting on early career lessons and the value of seizing opportunities.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords>travel, hospitality, customer experience, leadership, Ed Pyke, Simpson Travel, Premier Inn, NPS, career journey, tourism, leadership, team building, customer loyalty, travel trends, sustainability, investment, growth strategies, local experiences, travel industry, private equity</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep036 – James Dare, Co-Founder, Salad Project | Building a salad super brand | SATT</title>
      <itunes:episode>36</itunes:episode>
      <podcast:episode>36</podcast:episode>
      <itunes:title>Ep036 – James Dare, Co-Founder, Salad Project | Building a salad super brand | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">eaea365c-cb42-43e6-9d6a-be136fa6cdd4</guid>
      <link>https://share.transistor.fm/s/7001d946</link>
      <description>
        <![CDATA[<p><br></p><p>In this conversation, James Dare shares the journey of co-founding the Salad Project, a restaurant chain focused on healthy, customisable eating. </p><p>He discusses the opportunity the COVID-19 pandemic gave him, and his fellow founder Flo in planning for their world domination. Emphasising the importance of trusting gut instincts, having a clear vision, and the organic growth of the business.</p><p>James shares his views on the importance of understanding market fit, and the dynamics of running a business with a partner and the significance of customer feedback.</p><p><br>He shares insights on funding strategies, building a strong team, and adapting to local markets, reflecting on the lessons learned from mistakes and the significance of enjoying the entrepreneurial journey.</p><p><br>The conversation also touches on the upcoming launch of their cookbook, showcasing their culinary journey.</p><p><br>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p><br>The SATT Team :) </p><p><br>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><br></p><p>In this conversation, James Dare shares the journey of co-founding the Salad Project, a restaurant chain focused on healthy, customisable eating. </p><p>He discusses the opportunity the COVID-19 pandemic gave him, and his fellow founder Flo in planning for their world domination. Emphasising the importance of trusting gut instincts, having a clear vision, and the organic growth of the business.</p><p>James shares his views on the importance of understanding market fit, and the dynamics of running a business with a partner and the significance of customer feedback.</p><p><br>He shares insights on funding strategies, building a strong team, and adapting to local markets, reflecting on the lessons learned from mistakes and the significance of enjoying the entrepreneurial journey.</p><p><br>The conversation also touches on the upcoming launch of their cookbook, showcasing their culinary journey.</p><p><br>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p><br>The SATT Team :) </p><p><br>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 08 May 2025 17:00:00 +0100</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/7001d946/d89d685f.mp3" length="23742724" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>2965</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><br></p><p>In this conversation, James Dare shares the journey of co-founding the Salad Project, a restaurant chain focused on healthy, customisable eating. </p><p>He discusses the opportunity the COVID-19 pandemic gave him, and his fellow founder Flo in planning for their world domination. Emphasising the importance of trusting gut instincts, having a clear vision, and the organic growth of the business.</p><p>James shares his views on the importance of understanding market fit, and the dynamics of running a business with a partner and the significance of customer feedback.</p><p><br>He shares insights on funding strategies, building a strong team, and adapting to local markets, reflecting on the lessons learned from mistakes and the significance of enjoying the entrepreneurial journey.</p><p><br>The conversation also touches on the upcoming launch of their cookbook, showcasing their culinary journey.</p><p><br>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p><br>The SATT Team :) </p><p><br>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords>Salad Project, entrepreneurship, hospitality, COVID-19, healthy eating, restaurant growth, business strategy, customer feedback, partnership, market fit, business growth, entrepreneurship, funding strategies, company culture, customer experience, salad project, team building, local adaptation, learning from mistakes, cookbook launch</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep035 – Annabel Turpin, CEO, Storyhouse | How to win in the business of the Arts | SATT</title>
      <itunes:episode>35</itunes:episode>
      <podcast:episode>35</podcast:episode>
      <itunes:title>Ep035 – Annabel Turpin, CEO, Storyhouse | How to win in the business of the Arts | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c652c83a-6a84-4990-a4b4-22a373719593</guid>
      <link>https://share.transistor.fm/s/12d4f3e7</link>
      <description>
        <![CDATA[<p>In this week’s episode, Annabel Turpin, Chief Executive of Storyhouse, tells us about commercial realities in the Arts sector. She discusses the importance of community engagement, the challenges faced in different regions, and the balance between commercial viability and charitable goals.</p><p>She emphasizes the significance of storytelling in fundraising and the need for arts centres to be responsive to their local communities. </p><p>Annabel also highlights the evolving funding landscape and the opportunities for arts organisations to present themselves as solutions to societal issues – a place to bring people together.</p><p>She emphasizes the importance of civic leadership, embracing change, and fostering innovation through a culture of learning from failure.</p><p>Annabel shares insights on effective communication during times of change, her leadership style focused on honesty and clarity, and the long-term planning necessary for the sustainability of arts organizations. </p><p>The discussion also touches on the impact of the pandemic on arts and culture, the importance of community engagement, and future goals for fostering creativity and collaboration.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this week’s episode, Annabel Turpin, Chief Executive of Storyhouse, tells us about commercial realities in the Arts sector. She discusses the importance of community engagement, the challenges faced in different regions, and the balance between commercial viability and charitable goals.</p><p>She emphasizes the significance of storytelling in fundraising and the need for arts centres to be responsive to their local communities. </p><p>Annabel also highlights the evolving funding landscape and the opportunities for arts organisations to present themselves as solutions to societal issues – a place to bring people together.</p><p>She emphasizes the importance of civic leadership, embracing change, and fostering innovation through a culture of learning from failure.</p><p>Annabel shares insights on effective communication during times of change, her leadership style focused on honesty and clarity, and the long-term planning necessary for the sustainability of arts organizations. </p><p>The discussion also touches on the impact of the pandemic on arts and culture, the importance of community engagement, and future goals for fostering creativity and collaboration.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 01 May 2025 17:00:00 +0100</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/12d4f3e7/eb92cfc0.mp3" length="25498370" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3185</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this week’s episode, Annabel Turpin, Chief Executive of Storyhouse, tells us about commercial realities in the Arts sector. She discusses the importance of community engagement, the challenges faced in different regions, and the balance between commercial viability and charitable goals.</p><p>She emphasizes the significance of storytelling in fundraising and the need for arts centres to be responsive to their local communities. </p><p>Annabel also highlights the evolving funding landscape and the opportunities for arts organisations to present themselves as solutions to societal issues – a place to bring people together.</p><p>She emphasizes the importance of civic leadership, embracing change, and fostering innovation through a culture of learning from failure.</p><p>Annabel shares insights on effective communication during times of change, her leadership style focused on honesty and clarity, and the long-term planning necessary for the sustainability of arts organizations. </p><p>The discussion also touches on the impact of the pandemic on arts and culture, the importance of community engagement, and future goals for fostering creativity and collaboration.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords>arts, community engagement, storytelling, funding, arts centers, Annabel Turpin, Story House, cultural relevance, audience development, commercial viability, arts, community, education, leadership, change, innovation, failure, communication, future planning, cultural tourism</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep034 – Michael Glanville, Executive Coach | Leadership Lessons from the Marina Industry | SATT</title>
      <itunes:episode>34</itunes:episode>
      <podcast:episode>34</podcast:episode>
      <itunes:title>Ep034 – Michael Glanville, Executive Coach | Leadership Lessons from the Marina Industry | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">937a141b-21c5-40e8-9af4-00c8bf74ffd7</guid>
      <link>https://share.transistor.fm/s/22eab934</link>
      <description>
        <![CDATA[<p>In this week's conversation, Michael Glanville shares his extensive journey in the marine industry, discussing the evolution of MDL marinas under his leadership and the complexities of marina operations.</p><p>He highlights the growth of the business, the challenges faced during the COVID-19 pandemic and the significance of team dynamics and leadership in navigating these challenges.</p><p>Michael emphasizes the need for differentiation in this very competitive market and the critical role of hospitality and enhancing customer experience, as well as creating a vibrant community for all of his marinas. </p><p>He shares insights on leadership, investment strategies, the lessons learned from past mistakes, and the sustainability initiatives that give the brand and his team a clear advantage in this competitive market.</p><p>Finally, Michael tells us about his next adventure as he moves full-time into his executive coaching business and hands over the reins to somebody new.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this week's conversation, Michael Glanville shares his extensive journey in the marine industry, discussing the evolution of MDL marinas under his leadership and the complexities of marina operations.</p><p>He highlights the growth of the business, the challenges faced during the COVID-19 pandemic and the significance of team dynamics and leadership in navigating these challenges.</p><p>Michael emphasizes the need for differentiation in this very competitive market and the critical role of hospitality and enhancing customer experience, as well as creating a vibrant community for all of his marinas. </p><p>He shares insights on leadership, investment strategies, the lessons learned from past mistakes, and the sustainability initiatives that give the brand and his team a clear advantage in this competitive market.</p><p>Finally, Michael tells us about his next adventure as he moves full-time into his executive coaching business and hands over the reins to somebody new.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 24 Apr 2025 17:00:00 +0100</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/22eab934/3479f433.mp3" length="23779947" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>2970</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this week's conversation, Michael Glanville shares his extensive journey in the marine industry, discussing the evolution of MDL marinas under his leadership and the complexities of marina operations.</p><p>He highlights the growth of the business, the challenges faced during the COVID-19 pandemic and the significance of team dynamics and leadership in navigating these challenges.</p><p>Michael emphasizes the need for differentiation in this very competitive market and the critical role of hospitality and enhancing customer experience, as well as creating a vibrant community for all of his marinas. </p><p>He shares insights on leadership, investment strategies, the lessons learned from past mistakes, and the sustainability initiatives that give the brand and his team a clear advantage in this competitive market.</p><p>Finally, Michael tells us about his next adventure as he moves full-time into his executive coaching business and hands over the reins to somebody new.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep033 – Sean Taylor, Zip World | From chopping trees to creating real adventure | SATT</title>
      <itunes:episode>33</itunes:episode>
      <podcast:episode>33</podcast:episode>
      <itunes:title>Ep033 – Sean Taylor, Zip World | From chopping trees to creating real adventure | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">543a7d71-a8f1-4f9e-b6a7-6806a51f4e80</guid>
      <link>https://share.transistor.fm/s/bc726aee</link>
      <description>
        <![CDATA[<p>In this fascinating conversation, Sean Taylor, Founder and President of Zip World, shares his journey from a challenging childhood and military career to building a successful adventure tourism business. </p><p>He discusses the growth and evolution of Zip World, its diverse offerings, and the importance of community impact and sustainability through B Corp certification. </p><p>Sean also reflects on the lessons learned from his experiences, including the challenges of investment and the significance of maintaining control in business, building a strong team, fostering innovation, and maintaining a fun and resilient work culture.</p><p><br>He reflects on the challenges faced during the COVID-19 pandemic and the significance of creating a positive work environment. </p><p><br>He concludes with valuable lessons learned throughout his military and entrepreneurial journey.</p><p><br>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p><br>#podcast #business #swimagainstthetide #growth #entrepreneurship</p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this fascinating conversation, Sean Taylor, Founder and President of Zip World, shares his journey from a challenging childhood and military career to building a successful adventure tourism business. </p><p>He discusses the growth and evolution of Zip World, its diverse offerings, and the importance of community impact and sustainability through B Corp certification. </p><p>Sean also reflects on the lessons learned from his experiences, including the challenges of investment and the significance of maintaining control in business, building a strong team, fostering innovation, and maintaining a fun and resilient work culture.</p><p><br>He reflects on the challenges faced during the COVID-19 pandemic and the significance of creating a positive work environment. </p><p><br>He concludes with valuable lessons learned throughout his military and entrepreneurial journey.</p><p><br>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p><br>#podcast #business #swimagainstthetide #growth #entrepreneurship</p><p><br></p>]]>
      </content:encoded>
      <pubDate>Thu, 17 Apr 2025 17:00:00 +0100</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/bc726aee/45a9f6d2.mp3" length="23089042" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>2884</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this fascinating conversation, Sean Taylor, Founder and President of Zip World, shares his journey from a challenging childhood and military career to building a successful adventure tourism business. </p><p>He discusses the growth and evolution of Zip World, its diverse offerings, and the importance of community impact and sustainability through B Corp certification. </p><p>Sean also reflects on the lessons learned from his experiences, including the challenges of investment and the significance of maintaining control in business, building a strong team, fostering innovation, and maintaining a fun and resilient work culture.</p><p><br>He reflects on the challenges faced during the COVID-19 pandemic and the significance of creating a positive work environment. </p><p><br>He concludes with valuable lessons learned throughout his military and entrepreneurial journey.</p><p><br>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p><br>#podcast #business #swimagainstthetide #growth #entrepreneurship</p><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords>Sean Taylor, ZipWorld, adventure tourism, military background, business growth, B Corp, community impact, investment strategies, leadership lessons, team building, innovation, business culture, resilience, COVID-19 impact, safety, expansion, entrepreneurship, leadership, fun in business</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep032 – Chris Lorenzo, Seafarer | From 18-30s Holidays to building a sailing holiday brand | SATT</title>
      <itunes:episode>32</itunes:episode>
      <podcast:episode>32</podcast:episode>
      <itunes:title>Ep032 – Chris Lorenzo, Seafarer | From 18-30s Holidays to building a sailing holiday brand | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">745782cb-3d1f-4b8e-8533-bf2c1efa36fa</guid>
      <link>https://share.transistor.fm/s/97be69c8</link>
      <description>
        <![CDATA[<p>In this conversation, Chris Lorenzo shares the journey of Seafarer, a market leader in the yachting and sailing sector, proudly celebrating its 30th anniversary in 2025.</p><p>He discusses his transition from the corporate travel industry (with some interesting insights into life at 18-30 holidays in its heyday) to entrepreneurship, the evolution of Seafarer's offerings, and the importance of sustainability and community impact in the sailing industry.</p><p>Chris emphasizes the resilience of travel, the significance of personal service in a competitive market, and the lessons learned throughout his entrepreneurial journey.</p><p>Finally, Chris shares how he is now planning to pass on the reigns of the business, ready for another 30-years of successful, plain-sailing in the travel industry.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this conversation, Chris Lorenzo shares the journey of Seafarer, a market leader in the yachting and sailing sector, proudly celebrating its 30th anniversary in 2025.</p><p>He discusses his transition from the corporate travel industry (with some interesting insights into life at 18-30 holidays in its heyday) to entrepreneurship, the evolution of Seafarer's offerings, and the importance of sustainability and community impact in the sailing industry.</p><p>Chris emphasizes the resilience of travel, the significance of personal service in a competitive market, and the lessons learned throughout his entrepreneurial journey.</p><p>Finally, Chris shares how he is now planning to pass on the reigns of the business, ready for another 30-years of successful, plain-sailing in the travel industry.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 10 Apr 2025 17:00:00 +0100</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/97be69c8/a7ed91a2.mp3" length="23239738" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>2902</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this conversation, Chris Lorenzo shares the journey of Seafarer, a market leader in the yachting and sailing sector, proudly celebrating its 30th anniversary in 2025.</p><p>He discusses his transition from the corporate travel industry (with some interesting insights into life at 18-30 holidays in its heyday) to entrepreneurship, the evolution of Seafarer's offerings, and the importance of sustainability and community impact in the sailing industry.</p><p>Chris emphasizes the resilience of travel, the significance of personal service in a competitive market, and the lessons learned throughout his entrepreneurial journey.</p><p>Finally, Chris shares how he is now planning to pass on the reigns of the business, ready for another 30-years of successful, plain-sailing in the travel industry.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords>Seafarer, yachting, sailing, entrepreneurship, travel industry, sustainability, community impact, flotilla sailing, sailing school, business growth</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep031 – Charlotte Harrington, Belu Water | Delivering purposeful performance | SATT</title>
      <itunes:episode>32</itunes:episode>
      <podcast:episode>32</podcast:episode>
      <itunes:title>Ep031 – Charlotte Harrington, Belu Water | Delivering purposeful performance | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f3859fb7-ac06-47d5-906e-6f5243e3769b</guid>
      <link>https://youtu.be/-lgbRVC1mFE</link>
      <description>
        <![CDATA[<p>In this conversation, Charlotte Harrington shares her journey from her traditional background in retail to becoming a leader of a growing social enterprise.</p><p>She discusses the importance of values in business, the impact a social enterprise can have, and the evolving landscape of conscious consumerism.</p><p>Charlotte also highlights the innovative structure of her leadership role as co-CEO and the challenges faced in promoting sustainability and social impact in the business world and the importance of feedback in business culture.</p><p>She emphasizes the significance of building a strong team aligned with company values, navigating uncertainty, and making decisions based on both data and gut instinct. </p><p>Charlotte also highlights the unique position of her social enterprise in the market, the importance of unrestricted funding for charities, and offers advice for future leaders to trust their instincts.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this conversation, Charlotte Harrington shares her journey from her traditional background in retail to becoming a leader of a growing social enterprise.</p><p>She discusses the importance of values in business, the impact a social enterprise can have, and the evolving landscape of conscious consumerism.</p><p>Charlotte also highlights the innovative structure of her leadership role as co-CEO and the challenges faced in promoting sustainability and social impact in the business world and the importance of feedback in business culture.</p><p>She emphasizes the significance of building a strong team aligned with company values, navigating uncertainty, and making decisions based on both data and gut instinct. </p><p>Charlotte also highlights the unique position of her social enterprise in the market, the importance of unrestricted funding for charities, and offers advice for future leaders to trust their instincts.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 03 Apr 2025 17:00:00 +0100</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/fe97a00c/56d46495.mp3" length="23729987" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>2964</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this conversation, Charlotte Harrington shares her journey from her traditional background in retail to becoming a leader of a growing social enterprise.</p><p>She discusses the importance of values in business, the impact a social enterprise can have, and the evolving landscape of conscious consumerism.</p><p>Charlotte also highlights the innovative structure of her leadership role as co-CEO and the challenges faced in promoting sustainability and social impact in the business world and the importance of feedback in business culture.</p><p>She emphasizes the significance of building a strong team aligned with company values, navigating uncertainty, and making decisions based on both data and gut instinct. </p><p>Charlotte also highlights the unique position of her social enterprise in the market, the importance of unrestricted funding for charities, and offers advice for future leaders to trust their instincts.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep030 – Rob Russell, AC Group | Selling the ultimate holiday experience | SATT</title>
      <itunes:episode>31</itunes:episode>
      <podcast:episode>31</podcast:episode>
      <itunes:title>Ep030 – Rob Russell, AC Group | Selling the ultimate holiday experience | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b44ede00-dc62-49ba-b513-4ef7c5a840d2</guid>
      <link>https://share.transistor.fm/s/7636e78f</link>
      <description>
        <![CDATA[<p>In this engaging conversation, Rob Russell, owner of AC Group, shares his journey in the travel industry, detailing his transition from hotelier to business owner.</p><p>He discusses the operations of the group, a destination management company, and how they cater to the travel and holiday needs of international tourists coming into the UK and France. </p><p>The conversation delves into the challenges faced during the COVID-19 pandemic, the evolution of leadership styles, and the importance of team dynamics in a hybrid work environment.</p><p>He highlights trends for 2025, including the growing interest in unique travel experiences in the UK and France, the significance of team dynamics in delivering exceptional service and the impact of TV tourism on travel trends and the innovative experiences offered by his company.</p><p>Finally, Rob also reflects on lessons learned throughout his journey in the tourism industry, advocating that you must trust your instincts and always focus on core strengths.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this engaging conversation, Rob Russell, owner of AC Group, shares his journey in the travel industry, detailing his transition from hotelier to business owner.</p><p>He discusses the operations of the group, a destination management company, and how they cater to the travel and holiday needs of international tourists coming into the UK and France. </p><p>The conversation delves into the challenges faced during the COVID-19 pandemic, the evolution of leadership styles, and the importance of team dynamics in a hybrid work environment.</p><p>He highlights trends for 2025, including the growing interest in unique travel experiences in the UK and France, the significance of team dynamics in delivering exceptional service and the impact of TV tourism on travel trends and the innovative experiences offered by his company.</p><p>Finally, Rob also reflects on lessons learned throughout his journey in the tourism industry, advocating that you must trust your instincts and always focus on core strengths.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 27 Mar 2025 17:00:00 +0000</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/7636e78f/dcd9ac00.mp3" length="23998726" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>2997</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this engaging conversation, Rob Russell, owner of AC Group, shares his journey in the travel industry, detailing his transition from hotelier to business owner.</p><p>He discusses the operations of the group, a destination management company, and how they cater to the travel and holiday needs of international tourists coming into the UK and France. </p><p>The conversation delves into the challenges faced during the COVID-19 pandemic, the evolution of leadership styles, and the importance of team dynamics in a hybrid work environment.</p><p>He highlights trends for 2025, including the growing interest in unique travel experiences in the UK and France, the significance of team dynamics in delivering exceptional service and the impact of TV tourism on travel trends and the innovative experiences offered by his company.</p><p>Finally, Rob also reflects on lessons learned throughout his journey in the tourism industry, advocating that you must trust your instincts and always focus on core strengths.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep029 – Huw Owen, Travel Local | Globally connecting people to reimagine travel | SATT</title>
      <itunes:episode>30</itunes:episode>
      <podcast:episode>30</podcast:episode>
      <itunes:title>Ep029 – Huw Owen, Travel Local | Globally connecting people to reimagine travel | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">883ede65-cc23-4008-899d-80d8353731b9</guid>
      <link>https://share.transistor.fm/s/32122bdd</link>
      <description>
        <![CDATA[<p>In this conversation, Huw Owen shares his journey in the travel industry, detailing how he co-founded Travel Local to connect travellers with local experts. </p><p>He discusses the vital importance of real local knowledge in enhancing travel experiences, the challenges faced during the COVID-19 pandemic, and the strategic decisions made to ensure growth and sustainability.</p><p>Huw emphasises the significance of the supportive role of investors in navigating the travel landscape, with the importance of adaptability, and the human element in business relationships. </p><p>He explores the journey to achieving B-Corp certification, the significance of impact reports, and the collaborative spirit within the travel industry.</p><p>Huw finally shares insights on emerging travel destinations and emphasizes the value of company culture over strategy in entrepreneurship.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this conversation, Huw Owen shares his journey in the travel industry, detailing how he co-founded Travel Local to connect travellers with local experts. </p><p>He discusses the vital importance of real local knowledge in enhancing travel experiences, the challenges faced during the COVID-19 pandemic, and the strategic decisions made to ensure growth and sustainability.</p><p>Huw emphasises the significance of the supportive role of investors in navigating the travel landscape, with the importance of adaptability, and the human element in business relationships. </p><p>He explores the journey to achieving B-Corp certification, the significance of impact reports, and the collaborative spirit within the travel industry.</p><p>Huw finally shares insights on emerging travel destinations and emphasizes the value of company culture over strategy in entrepreneurship.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 20 Mar 2025 17:00:00 +0000</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/32122bdd/13a0e9e1.mp3" length="26240673" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3278</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this conversation, Huw Owen shares his journey in the travel industry, detailing how he co-founded Travel Local to connect travellers with local experts. </p><p>He discusses the vital importance of real local knowledge in enhancing travel experiences, the challenges faced during the COVID-19 pandemic, and the strategic decisions made to ensure growth and sustainability.</p><p>Huw emphasises the significance of the supportive role of investors in navigating the travel landscape, with the importance of adaptability, and the human element in business relationships. </p><p>He explores the journey to achieving B-Corp certification, the significance of impact reports, and the collaborative spirit within the travel industry.</p><p>Huw finally shares insights on emerging travel destinations and emphasizes the value of company culture over strategy in entrepreneurship.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep028 – Sara Davies | Building a business: from side hustle to success | SATT</title>
      <itunes:episode>28</itunes:episode>
      <podcast:episode>28</podcast:episode>
      <itunes:title>Ep028 – Sara Davies | Building a business: from side hustle to success | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2722c748-f816-4052-8cb7-a5bfa37e2f48</guid>
      <link>https://share.transistor.fm/s/b840e3b6</link>
      <description>
        <![CDATA[<p>This week we meet the brilliant Sara Davies. She shares her entrepreneurial journey, from her early days at York University, where she launched her first business, to becoming a huge star of the BBC’s Dragon Den.</p><p>She discusses the challenges and sacrifices of entrepreneurship, the importance of family support, and the pivotal moments that shaped her career. Sarah also reflects on her experience of receiving an MBE and her decision to join Dragon's Den.</p><p><br>Sara talks deeply about the importance of authenticity, the challenges of imposter syndrome, and her commitment to supporting fellow entrepreneurs.</p><p>We also get a sneak peek at her upcoming book, 'The Six Minute Entrepreneur,' aimed at empowering individuals through self-development.</p><p>We finish by Sara emphasising the significance of being true to oneself and the value of hard work in achieving success.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p><br>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This week we meet the brilliant Sara Davies. She shares her entrepreneurial journey, from her early days at York University, where she launched her first business, to becoming a huge star of the BBC’s Dragon Den.</p><p>She discusses the challenges and sacrifices of entrepreneurship, the importance of family support, and the pivotal moments that shaped her career. Sarah also reflects on her experience of receiving an MBE and her decision to join Dragon's Den.</p><p><br>Sara talks deeply about the importance of authenticity, the challenges of imposter syndrome, and her commitment to supporting fellow entrepreneurs.</p><p>We also get a sneak peek at her upcoming book, 'The Six Minute Entrepreneur,' aimed at empowering individuals through self-development.</p><p>We finish by Sara emphasising the significance of being true to oneself and the value of hard work in achieving success.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p><br>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 13 Mar 2025 17:00:00 +0000</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/b840e3b6/0508aa34.mp3" length="32194693" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>4022</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>This week we meet the brilliant Sara Davies. She shares her entrepreneurial journey, from her early days at York University, where she launched her first business, to becoming a huge star of the BBC’s Dragon Den.</p><p>She discusses the challenges and sacrifices of entrepreneurship, the importance of family support, and the pivotal moments that shaped her career. Sarah also reflects on her experience of receiving an MBE and her decision to join Dragon's Den.</p><p><br>Sara talks deeply about the importance of authenticity, the challenges of imposter syndrome, and her commitment to supporting fellow entrepreneurs.</p><p>We also get a sneak peek at her upcoming book, 'The Six Minute Entrepreneur,' aimed at empowering individuals through self-development.</p><p>We finish by Sara emphasising the significance of being true to oneself and the value of hard work in achieving success.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p><br>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep027 – Siddhi Mittal, yhangry | Building a $1bn Business | SATT</title>
      <itunes:episode>27</itunes:episode>
      <podcast:episode>27</podcast:episode>
      <itunes:title>Ep027 – Siddhi Mittal, yhangry | Building a $1bn Business | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0d4e6238-8833-46f1-9c1d-d716482a4068</guid>
      <link>https://share.transistor.fm/s/27b4a43f</link>
      <description>
        <![CDATA[<p>In this episode we meet the positive lifeforce that is Siddhi Mittal, the co-founder of yhangry - a brilliant service that connects customers with private chefs for unique dining experiences. </p><p>She shares her journey from a small city in India to becoming an entrepreneur in the UK, discussing the inspiration behind the brand, and the challenges and successes faced along the way, including their experience on Dragon's Den! </p><p>Siddhi emphasizes the importance of understanding customer needs, the dynamics of co-founding a business, and how their platform empowers of chefs to sell themselves better.</p><p>She also shares insights on self-care as a founder, the influence of family, and the significance of authenticity in entrepreneurship. </p><p>Finally, the conversation also touches on global expansion plans and the value of mentorship in navigating the challenges of building a successful company.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode we meet the positive lifeforce that is Siddhi Mittal, the co-founder of yhangry - a brilliant service that connects customers with private chefs for unique dining experiences. </p><p>She shares her journey from a small city in India to becoming an entrepreneur in the UK, discussing the inspiration behind the brand, and the challenges and successes faced along the way, including their experience on Dragon's Den! </p><p>Siddhi emphasizes the importance of understanding customer needs, the dynamics of co-founding a business, and how their platform empowers of chefs to sell themselves better.</p><p>She also shares insights on self-care as a founder, the influence of family, and the significance of authenticity in entrepreneurship. </p><p>Finally, the conversation also touches on global expansion plans and the value of mentorship in navigating the challenges of building a successful company.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 06 Mar 2025 17:00:00 +0000</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/27b4a43f/3f63059c.mp3" length="25092077" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3134</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode we meet the positive lifeforce that is Siddhi Mittal, the co-founder of yhangry - a brilliant service that connects customers with private chefs for unique dining experiences. </p><p>She shares her journey from a small city in India to becoming an entrepreneur in the UK, discussing the inspiration behind the brand, and the challenges and successes faced along the way, including their experience on Dragon's Den! </p><p>Siddhi emphasizes the importance of understanding customer needs, the dynamics of co-founding a business, and how their platform empowers of chefs to sell themselves better.</p><p>She also shares insights on self-care as a founder, the influence of family, and the significance of authenticity in entrepreneurship. </p><p>Finally, the conversation also touches on global expansion plans and the value of mentorship in navigating the challenges of building a successful company.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep026 – Simon Gray, Boost Drinks | Successful leadership comes with respect, not popularity | SATT</title>
      <itunes:episode>26</itunes:episode>
      <podcast:episode>26</podcast:episode>
      <itunes:title>Ep026 – Simon Gray, Boost Drinks | Successful leadership comes with respect, not popularity | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">717bfbec-d26b-4317-ba8b-60b3aa4fd17b</guid>
      <link>https://share.transistor.fm/s/502f35ae</link>
      <description>
        <![CDATA[<p>In this engaging conversation, Simon Gray, CEO of Boost Drinks, shares his journey from young entrepreneur in Leeds to building and leading a successful energy drink brand.</p><p>He discusses the challenges and strategies involved in entering a market dominated by giants like Red Bull and Lucozade, emphasising the importance of timing, innovation and understanding consumer needs.</p><p>He reflects on the lessons learned from both successes and failures, highlighting the significance of a lean business model, and ensuring you always hire people that are smarter than yourself. </p><p>Simon further reflects on the importance that emotional intelligence has played in his leadership style and the need to always embrace change.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this engaging conversation, Simon Gray, CEO of Boost Drinks, shares his journey from young entrepreneur in Leeds to building and leading a successful energy drink brand.</p><p>He discusses the challenges and strategies involved in entering a market dominated by giants like Red Bull and Lucozade, emphasising the importance of timing, innovation and understanding consumer needs.</p><p>He reflects on the lessons learned from both successes and failures, highlighting the significance of a lean business model, and ensuring you always hire people that are smarter than yourself. </p><p>Simon further reflects on the importance that emotional intelligence has played in his leadership style and the need to always embrace change.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 27 Feb 2025 17:00:00 +0000</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/502f35ae/4fa1cbdb.mp3" length="74888960" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3120</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this engaging conversation, Simon Gray, CEO of Boost Drinks, shares his journey from young entrepreneur in Leeds to building and leading a successful energy drink brand.</p><p>He discusses the challenges and strategies involved in entering a market dominated by giants like Red Bull and Lucozade, emphasising the importance of timing, innovation and understanding consumer needs.</p><p>He reflects on the lessons learned from both successes and failures, highlighting the significance of a lean business model, and ensuring you always hire people that are smarter than yourself. </p><p>Simon further reflects on the importance that emotional intelligence has played in his leadership style and the need to always embrace change.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep025 – Dale Smith, Host &amp; Stay | Revolutionising an established industry | SATT</title>
      <itunes:episode>25</itunes:episode>
      <podcast:episode>25</podcast:episode>
      <itunes:title>Ep025 – Dale Smith, Host &amp; Stay | Revolutionising an established industry | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a773ccaa-30d8-4880-8ff0-a86777b98b87</guid>
      <link>https://share.transistor.fm/s/f44dc2aa</link>
      <description>
        <![CDATA[<p>In this episode we meet Dale Smith, CEO of Host and Stay, and he shares his unique journey from the sunny shores of San Diego to a career in the automotive industry and finally establishing his successful holiday rental and management company.</p><p>He discusses the challenges and strategies involved in building the Host and Stay brand, focusing on innovative management practices, sustainability, and navigating industry regulations.</p><p>Dale emphasizes the importance of balancing quality and volume in the property management while leveraging market-leading technology to enhance the guest's experience and the operational efficiency of the property itself.</p><p>Finally, he reflects on the influential figures in his career and shares advice on future growth, including plans for international expansion.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship<br>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode we meet Dale Smith, CEO of Host and Stay, and he shares his unique journey from the sunny shores of San Diego to a career in the automotive industry and finally establishing his successful holiday rental and management company.</p><p>He discusses the challenges and strategies involved in building the Host and Stay brand, focusing on innovative management practices, sustainability, and navigating industry regulations.</p><p>Dale emphasizes the importance of balancing quality and volume in the property management while leveraging market-leading technology to enhance the guest's experience and the operational efficiency of the property itself.</p><p>Finally, he reflects on the influential figures in his career and shares advice on future growth, including plans for international expansion.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship<br>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 20 Feb 2025 17:00:00 +0000</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/f44dc2aa/35e15662.mp3" length="27475104" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3432</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode we meet Dale Smith, CEO of Host and Stay, and he shares his unique journey from the sunny shores of San Diego to a career in the automotive industry and finally establishing his successful holiday rental and management company.</p><p>He discusses the challenges and strategies involved in building the Host and Stay brand, focusing on innovative management practices, sustainability, and navigating industry regulations.</p><p>Dale emphasizes the importance of balancing quality and volume in the property management while leveraging market-leading technology to enhance the guest's experience and the operational efficiency of the property itself.</p><p>Finally, he reflects on the influential figures in his career and shares advice on future growth, including plans for international expansion.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship<br>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep024 – James Rutter, Cook | Serving up a brilliant solution | SATT</title>
      <itunes:episode>24</itunes:episode>
      <podcast:episode>24</podcast:episode>
      <itunes:title>Ep024 – James Rutter, Cook | Serving up a brilliant solution | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">1dc0d581-c80c-4df0-b17a-5fa9609e63ec</guid>
      <link>https://share.transistor.fm/s/5a84ebb8</link>
      <description>
        <![CDATA[<p><br></p><p>In this engaging conversation, James Rutter, Chief Creative Officer of Cook, shares his unique career journey from journalism to the culinary world. </p><p>He discusses the growth of Cook, a company specialising in the creation of amazing homemade frozen meals to help busy families serve up great food quickly. Emphasising the importance of steady growth and the joy of building a brand. </p><p>James highlights the significance of a strong team and company culture, detailing how Cook fosters a collaborative environment that values its employees. </p><p>He also touches on the company's core values and their impact on customer connection, showcasing how Cook has become synonymous with quality and home-cooked meals.</p><p>He also shares insights into Cook's B-Corp journey, highlighting the shift from purpose to measurable impact. Additionally, he talks about the Raw Talent program, which aims to break down barriers to employment for marginalized individuals.</p><p>Finally, he reflects on the future of Cook, focusing on continuous improvement and the importance of trying new things.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><br></p><p>In this engaging conversation, James Rutter, Chief Creative Officer of Cook, shares his unique career journey from journalism to the culinary world. </p><p>He discusses the growth of Cook, a company specialising in the creation of amazing homemade frozen meals to help busy families serve up great food quickly. Emphasising the importance of steady growth and the joy of building a brand. </p><p>James highlights the significance of a strong team and company culture, detailing how Cook fosters a collaborative environment that values its employees. </p><p>He also touches on the company's core values and their impact on customer connection, showcasing how Cook has become synonymous with quality and home-cooked meals.</p><p>He also shares insights into Cook's B-Corp journey, highlighting the shift from purpose to measurable impact. Additionally, he talks about the Raw Talent program, which aims to break down barriers to employment for marginalized individuals.</p><p>Finally, he reflects on the future of Cook, focusing on continuous improvement and the importance of trying new things.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 13 Feb 2025 17:00:00 +0000</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/5a84ebb8/1f08dfb5.mp3" length="24152302" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3016</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><br></p><p>In this engaging conversation, James Rutter, Chief Creative Officer of Cook, shares his unique career journey from journalism to the culinary world. </p><p>He discusses the growth of Cook, a company specialising in the creation of amazing homemade frozen meals to help busy families serve up great food quickly. Emphasising the importance of steady growth and the joy of building a brand. </p><p>James highlights the significance of a strong team and company culture, detailing how Cook fosters a collaborative environment that values its employees. </p><p>He also touches on the company's core values and their impact on customer connection, showcasing how Cook has become synonymous with quality and home-cooked meals.</p><p>He also shares insights into Cook's B-Corp journey, highlighting the shift from purpose to measurable impact. Additionally, he talks about the Raw Talent program, which aims to break down barriers to employment for marginalized individuals.</p><p>Finally, he reflects on the future of Cook, focusing on continuous improvement and the importance of trying new things.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep023 – Vincent Hodder, Leeds Bradford Airport | Delivering an airport to be proud of | SATT</title>
      <itunes:episode>23</itunes:episode>
      <podcast:episode>23</podcast:episode>
      <itunes:title>Ep023 – Vincent Hodder, Leeds Bradford Airport | Delivering an airport to be proud of | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b68eeb34-cd70-43ac-9d26-b9a41f01c4fe</guid>
      <link>https://share.transistor.fm/s/5e64301b</link>
      <description>
        <![CDATA[<p>In this conversation, Vincent Hodder, CEO of Leeds Bradford Airport, shares his journey from the industry to a varied career in global aviation.</p><p>He discusses the importance of cultural adaptability in business, the lessons learned from his experiences in various countries, and the significance of strong leadership. </p><p>Hodder emphasizes the need for a focus on customer experience and employee satisfaction to drive profitability and growth. He outlines the ambitious plans for transforming Leeds Bradford Airport, including a £100 million investment in infrastructure and community engagement, aiming to create a modern airport that meets the needs of its customers and the local community and one they can be proud of. </p><p>Finally, he shares valuable career advice about embracing the journey and gaining diverse experiences rather than rushing to advance your career.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this conversation, Vincent Hodder, CEO of Leeds Bradford Airport, shares his journey from the industry to a varied career in global aviation.</p><p>He discusses the importance of cultural adaptability in business, the lessons learned from his experiences in various countries, and the significance of strong leadership. </p><p>Hodder emphasizes the need for a focus on customer experience and employee satisfaction to drive profitability and growth. He outlines the ambitious plans for transforming Leeds Bradford Airport, including a £100 million investment in infrastructure and community engagement, aiming to create a modern airport that meets the needs of its customers and the local community and one they can be proud of. </p><p>Finally, he shares valuable career advice about embracing the journey and gaining diverse experiences rather than rushing to advance your career.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 06 Feb 2025 17:00:00 +0000</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/5e64301b/35100de4.mp3" length="26578993" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3320</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this conversation, Vincent Hodder, CEO of Leeds Bradford Airport, shares his journey from the industry to a varied career in global aviation.</p><p>He discusses the importance of cultural adaptability in business, the lessons learned from his experiences in various countries, and the significance of strong leadership. </p><p>Hodder emphasizes the need for a focus on customer experience and employee satisfaction to drive profitability and growth. He outlines the ambitious plans for transforming Leeds Bradford Airport, including a £100 million investment in infrastructure and community engagement, aiming to create a modern airport that meets the needs of its customers and the local community and one they can be proud of. </p><p>Finally, he shares valuable career advice about embracing the journey and gaining diverse experiences rather than rushing to advance your career.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep022 – James Bott, Boxbar Tech | Serving up a brilliant solution | SATT</title>
      <itunes:episode>22</itunes:episode>
      <podcast:episode>22</podcast:episode>
      <itunes:title>Ep022 – James Bott, Boxbar Tech | Serving up a brilliant solution | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">83ef7f16-6c28-4e4d-b7da-33a2cadd61b2</guid>
      <link>https://share.transistor.fm/s/73ba0c60</link>
      <description>
        <![CDATA[<p>In this conversation, we meet James Bott, co-founder of Boxbar Tech, and explore his fascinating, truly entrepreneurial, career journey from early experiences in sales and e-commerce to launching game changing innovative solutions in the hospitality industry. </p><p>James shares insights on the challenges of scaling businesses, the importance of team dynamics, and the lessons learned from his previous ventures, including his pre-Spotify foray into the music industry and building an App Store optimisation agency.</p><p>The conversation also delves into the entrepreneurial mindset, exploring whether it is innate or developed, and highlights the critical nature of timing in business decisions, particularly when it comes to selling a company.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this conversation, we meet James Bott, co-founder of Boxbar Tech, and explore his fascinating, truly entrepreneurial, career journey from early experiences in sales and e-commerce to launching game changing innovative solutions in the hospitality industry. </p><p>James shares insights on the challenges of scaling businesses, the importance of team dynamics, and the lessons learned from his previous ventures, including his pre-Spotify foray into the music industry and building an App Store optimisation agency.</p><p>The conversation also delves into the entrepreneurial mindset, exploring whether it is innate or developed, and highlights the critical nature of timing in business decisions, particularly when it comes to selling a company.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Fri, 31 Jan 2025 08:46:15 +0000</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/73ba0c60/d58fc9d7.mp3" length="30278758" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3782</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this conversation, we meet James Bott, co-founder of Boxbar Tech, and explore his fascinating, truly entrepreneurial, career journey from early experiences in sales and e-commerce to launching game changing innovative solutions in the hospitality industry. </p><p>James shares insights on the challenges of scaling businesses, the importance of team dynamics, and the lessons learned from his previous ventures, including his pre-Spotify foray into the music industry and building an App Store optimisation agency.</p><p>The conversation also delves into the entrepreneurial mindset, exploring whether it is innate or developed, and highlights the critical nature of timing in business decisions, particularly when it comes to selling a company.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep021 – Matt Carr, Carrs Pasties | Keeping it in the family | SATT</title>
      <itunes:episode>21</itunes:episode>
      <podcast:episode>21</podcast:episode>
      <itunes:title>Ep021 – Matt Carr, Carrs Pasties | Keeping it in the family | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">53356d84-462f-40e7-b4f9-143dcc7a5f06</guid>
      <link>https://share.transistor.fm/s/350659b2</link>
      <description>
        <![CDATA[<p>In this conversation, Matt Carr from Carr's Pasties shares insights into the history and growth of the family business, which has evolved from a small bakery in Bolton to a well-known brand in the Northwest and beyond. </p><p>He discusses the importance of family dynamics in leadership, the innovative product development strategies they have implemented, and how they maintain their family values while expanding their market presence. </p><p>Matt also outlines future ambitions for Carr's Pasties, emphasizing the significance of community and customer relationships in their growth strategy. He also explains about how an exciting collaboration with the makers of Wallace &amp; Gromit is spreading the good news of their brand.</p><p>Finally, he shares advice on networking and collaboration highlighting it as essential for navigating challenges, whilst also reflecting on the future of the family business emphasise the need for strategic decisions regarding succession.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p><br>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this conversation, Matt Carr from Carr's Pasties shares insights into the history and growth of the family business, which has evolved from a small bakery in Bolton to a well-known brand in the Northwest and beyond. </p><p>He discusses the importance of family dynamics in leadership, the innovative product development strategies they have implemented, and how they maintain their family values while expanding their market presence. </p><p>Matt also outlines future ambitions for Carr's Pasties, emphasizing the significance of community and customer relationships in their growth strategy. He also explains about how an exciting collaboration with the makers of Wallace &amp; Gromit is spreading the good news of their brand.</p><p>Finally, he shares advice on networking and collaboration highlighting it as essential for navigating challenges, whilst also reflecting on the future of the family business emphasise the need for strategic decisions regarding succession.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p><br>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Fri, 24 Jan 2025 09:18:04 +0000</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/350659b2/ce53c315.mp3" length="24804857" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3098</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this conversation, Matt Carr from Carr's Pasties shares insights into the history and growth of the family business, which has evolved from a small bakery in Bolton to a well-known brand in the Northwest and beyond. </p><p>He discusses the importance of family dynamics in leadership, the innovative product development strategies they have implemented, and how they maintain their family values while expanding their market presence. </p><p>Matt also outlines future ambitions for Carr's Pasties, emphasizing the significance of community and customer relationships in their growth strategy. He also explains about how an exciting collaboration with the makers of Wallace &amp; Gromit is spreading the good news of their brand.</p><p>Finally, he shares advice on networking and collaboration highlighting it as essential for navigating challenges, whilst also reflecting on the future of the family business emphasise the need for strategic decisions regarding succession.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p><br>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords>Carrs Pasties, Matt Carr, family business, product development, market expansion, Bolton, Greater Manchester, food industry, entrepreneurship, leadership, business growth, customer service, music mentorship, work-life balance, leadership styles, networking, family business, community engagement, entrepreneurial spirit, collaboration</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep020 – Brian Reid, Deli Lites | Keeping a nation fuelled on the go | SATT</title>
      <itunes:episode>20</itunes:episode>
      <podcast:episode>20</podcast:episode>
      <itunes:title>Ep020 – Brian Reid, Deli Lites | Keeping a nation fuelled on the go | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">594bc6fe-678c-47d7-aac7-9038efc58e79</guid>
      <link>https://share.transistor.fm/s/3ba58868</link>
      <description>
        <![CDATA[<p>This week we had the pleasure of meeting Brian Reid, CEO and co-founder of Deli Lites, the amazing provider of over 40m food-on-the-go products a year. </p><p>He shares his journey from a young entrepreneur to leading a successful food business, discussing the inspiration behind Deli Lites, the challenges faced in the early days, and how he and his partner Jackie navigated their roles within the company. </p><p>He emphasizes the importance of simplicity, innovation, and building a purpose-driven culture that engages employees. Reid also reflects on the evolving market demands, particularly the rise of conscious consumers, and shares valuable advice for aspiring entrepreneurs.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This week we had the pleasure of meeting Brian Reid, CEO and co-founder of Deli Lites, the amazing provider of over 40m food-on-the-go products a year. </p><p>He shares his journey from a young entrepreneur to leading a successful food business, discussing the inspiration behind Deli Lites, the challenges faced in the early days, and how he and his partner Jackie navigated their roles within the company. </p><p>He emphasizes the importance of simplicity, innovation, and building a purpose-driven culture that engages employees. Reid also reflects on the evolving market demands, particularly the rise of conscious consumers, and shares valuable advice for aspiring entrepreneurs.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 16 Jan 2025 17:00:00 +0000</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/3ba58868/a42854b6.mp3" length="23128734" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>2889</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>This week we had the pleasure of meeting Brian Reid, CEO and co-founder of Deli Lites, the amazing provider of over 40m food-on-the-go products a year. </p><p>He shares his journey from a young entrepreneur to leading a successful food business, discussing the inspiration behind Deli Lites, the challenges faced in the early days, and how he and his partner Jackie navigated their roles within the company. </p><p>He emphasizes the importance of simplicity, innovation, and building a purpose-driven culture that engages employees. Reid also reflects on the evolving market demands, particularly the rise of conscious consumers, and shares valuable advice for aspiring entrepreneurs.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep019 – Ricky Flax, Delightful Food Group | Delivering growth in a family-centric business | SATT</title>
      <itunes:episode>19</itunes:episode>
      <podcast:episode>19</podcast:episode>
      <itunes:title>Ep019 – Ricky Flax, Delightful Food Group | Delivering growth in a family-centric business | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">25e96e82-bafc-4615-92de-15cd711ad762</guid>
      <link>https://share.transistor.fm/s/9b2597e4</link>
      <description>
        <![CDATA[<p><br></p><p>Today we meet Ricky Flax, Co-Founder and CEO of the Delightful Food Group, and he shares the rich history of his family's involvement in the food industry, the evolution of their business, and the challenges they faced along the way.</p><p>He discusses the importance of innovation, leadership, and maintaining a strong company culture while navigating the complexities of the food market.</p><p>The conversation also highlights the strategic acquisition of March Foods, which has allowed Delightful Food Group to expand its offerings and capabilities in the food sector. </p><p>Ricky goes on to share the philosophy behind running a family-centric business, emphasizing the importance of organic growth and remembering the learnings through each acquisition. </p><p>Finally, he reflects on the lessons learned from his experiences and offers advice for future generations in the business world.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><br></p><p>Today we meet Ricky Flax, Co-Founder and CEO of the Delightful Food Group, and he shares the rich history of his family's involvement in the food industry, the evolution of their business, and the challenges they faced along the way.</p><p>He discusses the importance of innovation, leadership, and maintaining a strong company culture while navigating the complexities of the food market.</p><p>The conversation also highlights the strategic acquisition of March Foods, which has allowed Delightful Food Group to expand its offerings and capabilities in the food sector. </p><p>Ricky goes on to share the philosophy behind running a family-centric business, emphasizing the importance of organic growth and remembering the learnings through each acquisition. </p><p>Finally, he reflects on the lessons learned from his experiences and offers advice for future generations in the business world.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 09 Jan 2025 18:00:00 +0000</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/9b2597e4/bf681221.mp3" length="22934427" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>2864</itunes:duration>
      <itunes:summary>
        <![CDATA[<p><br></p><p>Today we meet Ricky Flax, Co-Founder and CEO of the Delightful Food Group, and he shares the rich history of his family's involvement in the food industry, the evolution of their business, and the challenges they faced along the way.</p><p>He discusses the importance of innovation, leadership, and maintaining a strong company culture while navigating the complexities of the food market.</p><p>The conversation also highlights the strategic acquisition of March Foods, which has allowed Delightful Food Group to expand its offerings and capabilities in the food sector. </p><p>Ricky goes on to share the philosophy behind running a family-centric business, emphasizing the importance of organic growth and remembering the learnings through each acquisition. </p><p>Finally, he reflects on the lessons learned from his experiences and offers advice for future generations in the business world.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep018 – Ollie Raison, F1 Arcade | Socially entertaining the world | SATT</title>
      <itunes:episode>18</itunes:episode>
      <podcast:episode>18</podcast:episode>
      <itunes:title>Ep018 – Ollie Raison, F1 Arcade | Socially entertaining the world | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">1b5e497f-86f5-452d-951a-12021d2d116a</guid>
      <link>https://share.transistor.fm/s/663760ba</link>
      <description>
        <![CDATA[<p>In this conversation, Ollie Raison, Co-Founder of F1 Arcade, shares his journey from a DJ and comedian to a pioneer in the social entertainment industry.</p><p>He discusses the evolution of competitive socialising, the birth of his unique concepts like WiffWaff Brothers and Bounce, and the importance of keeping your audience engaged and entertained - emphasising the significance of creating enjoyable experiences for all attendees, not just the competitive ones. </p><p>He reflects on his accidental entrepreneurial journey, the importance of building a strong team, and the need for constant innovation in the social entertainment space, culminating in the introduction of his latest venture - F1 Arcade. </p><p>He shares insights on navigating growth and investment challenges, the importance of community building, and the role of AI in enhancing business processes. </p><p>Ollie emphasizes the value of collaboration and the need to embrace opportunities while managing personal and professional growth.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this conversation, Ollie Raison, Co-Founder of F1 Arcade, shares his journey from a DJ and comedian to a pioneer in the social entertainment industry.</p><p>He discusses the evolution of competitive socialising, the birth of his unique concepts like WiffWaff Brothers and Bounce, and the importance of keeping your audience engaged and entertained - emphasising the significance of creating enjoyable experiences for all attendees, not just the competitive ones. </p><p>He reflects on his accidental entrepreneurial journey, the importance of building a strong team, and the need for constant innovation in the social entertainment space, culminating in the introduction of his latest venture - F1 Arcade. </p><p>He shares insights on navigating growth and investment challenges, the importance of community building, and the role of AI in enhancing business processes. </p><p>Ollie emphasizes the value of collaboration and the need to embrace opportunities while managing personal and professional growth.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p><br></p>]]>
      </content:encoded>
      <pubDate>Thu, 02 Jan 2025 17:00:00 +0000</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/663760ba/862a3e85.mp3" length="26302294" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3285</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this conversation, Ollie Raison, Co-Founder of F1 Arcade, shares his journey from a DJ and comedian to a pioneer in the social entertainment industry.</p><p>He discusses the evolution of competitive socialising, the birth of his unique concepts like WiffWaff Brothers and Bounce, and the importance of keeping your audience engaged and entertained - emphasising the significance of creating enjoyable experiences for all attendees, not just the competitive ones. </p><p>He reflects on his accidental entrepreneurial journey, the importance of building a strong team, and the need for constant innovation in the social entertainment space, culminating in the introduction of his latest venture - F1 Arcade. </p><p>He shares insights on navigating growth and investment challenges, the importance of community building, and the role of AI in enhancing business processes. </p><p>Ollie emphasizes the value of collaboration and the need to embrace opportunities while managing personal and professional growth.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep017 – Ollie Marshall, Maplin Electronics | Re-inventing a High Street national treasure | SATT</title>
      <itunes:episode>17</itunes:episode>
      <podcast:episode>17</podcast:episode>
      <itunes:title>Ep017 – Ollie Marshall, Maplin Electronics | Re-inventing a High Street national treasure | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">81c83327-7ea0-4d9e-bdf5-997497ee29ee</guid>
      <link>https://share.transistor.fm/s/24101252</link>
      <description>
        <![CDATA[<p>In this episode of the podcast we meet Ollie Marshall, MD of Maplin Electronics, as he shares his journey from studying computer science to leading the well-known electronics brand. </p><p>He discusses how he has managed the brand from a high street retailer to direct-to-consumer seller, navigating big change to their business model during COVID-19. </p><p>Ollie Marshall discusses the positive integration of AI into business, the challenges faced in the consumer electronics market, and innovative strategies for retail. They explore the importance of building profitable businesses, the search for mentorship, and the significance of self-awareness in business growth.</p><p>Finally, Ollie shares insights on adapting to market changes and the value of partnerships in a competitive landscape.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of the podcast we meet Ollie Marshall, MD of Maplin Electronics, as he shares his journey from studying computer science to leading the well-known electronics brand. </p><p>He discusses how he has managed the brand from a high street retailer to direct-to-consumer seller, navigating big change to their business model during COVID-19. </p><p>Ollie Marshall discusses the positive integration of AI into business, the challenges faced in the consumer electronics market, and innovative strategies for retail. They explore the importance of building profitable businesses, the search for mentorship, and the significance of self-awareness in business growth.</p><p>Finally, Ollie shares insights on adapting to market changes and the value of partnerships in a competitive landscape.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p>]]>
      </content:encoded>
      <pubDate>Thu, 26 Dec 2024 17:00:00 +0000</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/24101252/cd59fb4e.mp3" length="23493448" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>2934</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of the podcast we meet Ollie Marshall, MD of Maplin Electronics, as he shares his journey from studying computer science to leading the well-known electronics brand. </p><p>He discusses how he has managed the brand from a high street retailer to direct-to-consumer seller, navigating big change to their business model during COVID-19. </p><p>Ollie Marshall discusses the positive integration of AI into business, the challenges faced in the consumer electronics market, and innovative strategies for retail. They explore the importance of building profitable businesses, the search for mentorship, and the significance of self-awareness in business growth.</p><p>Finally, Ollie shares insights on adapting to market changes and the value of partnerships in a competitive landscape.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep016 – Paul Turton, PACT Coffee | Differentiating in a crowded market | SATT</title>
      <itunes:episode>16</itunes:episode>
      <podcast:episode>16</podcast:episode>
      <itunes:title>Ep016 – Paul Turton, PACT Coffee | Differentiating in a crowded market | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">38c1a15b-21e3-44e3-bb35-58101976fae0</guid>
      <link>https://share.transistor.fm/s/7a62483c</link>
      <description>
        <![CDATA[<p>In this conversation, Paul Turton, CEO of Pact Coffee, shares his journey from corporate roles to leading a smaller, but much more agile coffee business.</p><p>He discusses the success of Pact Coffee in the specialty coffee market, emphasizing their technological advantages, customer-centric approach, ethical sourcing practices and their unending commitment to direct trade.</p><p>Paul emphasizes the significance of quality in their products and the challenges of the subscription model in the coffee industry and how they now feel they have a winning formula.</p><p>Finally, he shares insights on their expansion into grocery markets, the competitive landscape of the coffee industry, and the importance of balancing data-driven decisions with gut instincts.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this conversation, Paul Turton, CEO of Pact Coffee, shares his journey from corporate roles to leading a smaller, but much more agile coffee business.</p><p>He discusses the success of Pact Coffee in the specialty coffee market, emphasizing their technological advantages, customer-centric approach, ethical sourcing practices and their unending commitment to direct trade.</p><p>Paul emphasizes the significance of quality in their products and the challenges of the subscription model in the coffee industry and how they now feel they have a winning formula.</p><p>Finally, he shares insights on their expansion into grocery markets, the competitive landscape of the coffee industry, and the importance of balancing data-driven decisions with gut instincts.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 19 Dec 2024 17:00:00 +0000</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/7a62483c/3f81c698.mp3" length="22836378" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>2852</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this conversation, Paul Turton, CEO of Pact Coffee, shares his journey from corporate roles to leading a smaller, but much more agile coffee business.</p><p>He discusses the success of Pact Coffee in the specialty coffee market, emphasizing their technological advantages, customer-centric approach, ethical sourcing practices and their unending commitment to direct trade.</p><p>Paul emphasizes the significance of quality in their products and the challenges of the subscription model in the coffee industry and how they now feel they have a winning formula.</p><p>Finally, he shares insights on their expansion into grocery markets, the competitive landscape of the coffee industry, and the importance of balancing data-driven decisions with gut instincts.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep015 – Patrick &amp; John Woods, Linwoods | Building a Healthy Family Business | SATT</title>
      <itunes:episode>15</itunes:episode>
      <podcast:episode>15</podcast:episode>
      <itunes:title>Ep015 – Patrick &amp; John Woods, Linwoods | Building a Healthy Family Business | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">73f7acc6-ac43-4159-a0bd-11853bbc6ae1</guid>
      <link>https://share.transistor.fm/s/9d4980b7</link>
      <description>
        <![CDATA[<p>This conversation explores the 60-year history and evolution of Linwoods Health Foods, founded by John Woods, who shares his journey from a small family business to a health food powerhouse and passing over the baton to his son Patrick.</p><p>The discussion highlights the importance of innovation and sustainability in the business, as well as the transition of leadership to the next generation. The conversation emphasises the entrepreneurial spirit, the challenges faced, and the commitment to health and sustainability in the food industry. </p><p>They emphasize the need for education in nutrition, understanding consumer needs, and the significance of embracing setbacks as learning opportunities. </p><p>The discussion also highlights the generational wisdom passed down in the family and the importance of maintaining a growth mindset in business and life.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This conversation explores the 60-year history and evolution of Linwoods Health Foods, founded by John Woods, who shares his journey from a small family business to a health food powerhouse and passing over the baton to his son Patrick.</p><p>The discussion highlights the importance of innovation and sustainability in the business, as well as the transition of leadership to the next generation. The conversation emphasises the entrepreneurial spirit, the challenges faced, and the commitment to health and sustainability in the food industry. </p><p>They emphasize the need for education in nutrition, understanding consumer needs, and the significance of embracing setbacks as learning opportunities. </p><p>The discussion also highlights the generational wisdom passed down in the family and the importance of maintaining a growth mindset in business and life.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Fri, 13 Dec 2024 09:15:57 +0000</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/9d4980b7/f305cb91.mp3" length="26692688" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3334</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>This conversation explores the 60-year history and evolution of Linwoods Health Foods, founded by John Woods, who shares his journey from a small family business to a health food powerhouse and passing over the baton to his son Patrick.</p><p>The discussion highlights the importance of innovation and sustainability in the business, as well as the transition of leadership to the next generation. The conversation emphasises the entrepreneurial spirit, the challenges faced, and the commitment to health and sustainability in the food industry. </p><p>They emphasize the need for education in nutrition, understanding consumer needs, and the significance of embracing setbacks as learning opportunities. </p><p>The discussion also highlights the generational wisdom passed down in the family and the importance of maintaining a growth mindset in business and life.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep014 – Will Lee, Clearpoint Recycling | Building Strong Relationships | SATT</title>
      <itunes:episode>14</itunes:episode>
      <podcast:episode>14</podcast:episode>
      <itunes:title>Ep014 – Will Lee, Clearpoint Recycling | Building Strong Relationships | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">aa1dcfbb-b0b1-44f5-9f0d-1977369944fa</guid>
      <link>https://share.transistor.fm/s/fc6998a3</link>
      <description>
        <![CDATA[<p>In this episode we meet Will Lee, CEO of Clearpoint Recycling and he shares his journey from working in the car industry to founding his own recycling business.</p><p>He discusses the challenges and opportunities in the recycling market, the impact of changes in China on the global industry, and his reflections on success and business philosophy.</p><p>Will emphasises the importance of passion over profit and the need for risk-taking in entrepreneurship. He reflects on the transition of leadership roles within Clearpoint, highlighting how this change has allowed for strategic growth and future plans. </p><p>Finally, he also shares valuable advice for entrepreneurs, stressing the need to celebrate successes and maintain team morale.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode we meet Will Lee, CEO of Clearpoint Recycling and he shares his journey from working in the car industry to founding his own recycling business.</p><p>He discusses the challenges and opportunities in the recycling market, the impact of changes in China on the global industry, and his reflections on success and business philosophy.</p><p>Will emphasises the importance of passion over profit and the need for risk-taking in entrepreneurship. He reflects on the transition of leadership roles within Clearpoint, highlighting how this change has allowed for strategic growth and future plans. </p><p>Finally, he also shares valuable advice for entrepreneurs, stressing the need to celebrate successes and maintain team morale.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 05 Dec 2024 17:00:00 +0000</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/fc6998a3/9ca44f72.mp3" length="26267439" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3281</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode we meet Will Lee, CEO of Clearpoint Recycling and he shares his journey from working in the car industry to founding his own recycling business.</p><p>He discusses the challenges and opportunities in the recycling market, the impact of changes in China on the global industry, and his reflections on success and business philosophy.</p><p>Will emphasises the importance of passion over profit and the need for risk-taking in entrepreneurship. He reflects on the transition of leadership roles within Clearpoint, highlighting how this change has allowed for strategic growth and future plans. </p><p>Finally, he also shares valuable advice for entrepreneurs, stressing the need to celebrate successes and maintain team morale.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep013 - Sam Flintham-Ward, Flinty's | Pivot Quicker and Embrace Change | SATT</title>
      <itunes:episode>13</itunes:episode>
      <podcast:episode>13</podcast:episode>
      <itunes:title>Ep013 - Sam Flintham-Ward, Flinty's | Pivot Quicker and Embrace Change | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8477844c-bba8-4ce7-bfc9-ac032a51c2dd</guid>
      <link>https://share.transistor.fm/s/dd668ed5</link>
      <description>
        <![CDATA[<p>This week, Steve Henry meets Sam Flintham-Ward, a fractional marketing director with a diverse career spanning many industries, including hospitality, events, and marketing for brands like Sipsmith and plant-based food company This.</p><p>Sam shares insights from his journey, stressing the importance of adaptability, stakeholder management, and the evolving landscape of marketing in the food and beverage industry.</p><p>He reflects on his experiences, the challenges of working in startups, and the significance of building strong team dynamics. The discussion also touches on the rise of non-alcoholic beverages and the need for brands to pivot quickly in response to market changes.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This week, Steve Henry meets Sam Flintham-Ward, a fractional marketing director with a diverse career spanning many industries, including hospitality, events, and marketing for brands like Sipsmith and plant-based food company This.</p><p>Sam shares insights from his journey, stressing the importance of adaptability, stakeholder management, and the evolving landscape of marketing in the food and beverage industry.</p><p>He reflects on his experiences, the challenges of working in startups, and the significance of building strong team dynamics. The discussion also touches on the rise of non-alcoholic beverages and the need for brands to pivot quickly in response to market changes.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 28 Nov 2024 17:00:00 +0000</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/dd668ed5/538d1de2.mp3" length="25720635" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3213</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>This week, Steve Henry meets Sam Flintham-Ward, a fractional marketing director with a diverse career spanning many industries, including hospitality, events, and marketing for brands like Sipsmith and plant-based food company This.</p><p>Sam shares insights from his journey, stressing the importance of adaptability, stakeholder management, and the evolving landscape of marketing in the food and beverage industry.</p><p>He reflects on his experiences, the challenges of working in startups, and the significance of building strong team dynamics. The discussion also touches on the rise of non-alcoholic beverages and the need for brands to pivot quickly in response to market changes.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep012 – Anthony Karibian, bOnline | Work backwards to deliver happy customers | SATT</title>
      <itunes:episode>12</itunes:episode>
      <podcast:episode>12</podcast:episode>
      <itunes:title>Ep012 – Anthony Karibian, bOnline | Work backwards to deliver happy customers | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">def6509a-2ecb-4902-8174-d72fd5da9438</guid>
      <link>https://share.transistor.fm/s/38e38131</link>
      <description>
        <![CDATA[<p>In this episode, Anthony Karibian discusses his entrepreneurial journey, sharing his experiences from founding Euroffice to launching bOnline, the amazing provider of phone and digital services for small businesses.</p><p>He discusses the challenges faced during the dot-com bubble, the importance of focusing on small businesses, and the innovations in VoIP technology and AI integration that are transforming the customer service his business offers.</p><p>Anthony emphasises the significance of understanding customer needs, the impact of COVID-19 on business operations, and the lessons learned from both successes and failures, sharing his adoption of the practice of working backwards from an end goal to deliver success.</p><p>He also highlights the importance of external investment, leadership style, and company culture in driving business growth.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, Anthony Karibian discusses his entrepreneurial journey, sharing his experiences from founding Euroffice to launching bOnline, the amazing provider of phone and digital services for small businesses.</p><p>He discusses the challenges faced during the dot-com bubble, the importance of focusing on small businesses, and the innovations in VoIP technology and AI integration that are transforming the customer service his business offers.</p><p>Anthony emphasises the significance of understanding customer needs, the impact of COVID-19 on business operations, and the lessons learned from both successes and failures, sharing his adoption of the practice of working backwards from an end goal to deliver success.</p><p>He also highlights the importance of external investment, leadership style, and company culture in driving business growth.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 21 Nov 2024 17:00:00 +0000</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/38e38131/0956a447.mp3" length="24628318" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3076</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, Anthony Karibian discusses his entrepreneurial journey, sharing his experiences from founding Euroffice to launching bOnline, the amazing provider of phone and digital services for small businesses.</p><p>He discusses the challenges faced during the dot-com bubble, the importance of focusing on small businesses, and the innovations in VoIP technology and AI integration that are transforming the customer service his business offers.</p><p>Anthony emphasises the significance of understanding customer needs, the impact of COVID-19 on business operations, and the lessons learned from both successes and failures, sharing his adoption of the practice of working backwards from an end goal to deliver success.</p><p>He also highlights the importance of external investment, leadership style, and company culture in driving business growth.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep011 - Michael Edwards, Explore Worldwide | Building Authentic Connections | SATT</title>
      <itunes:episode>11</itunes:episode>
      <podcast:episode>11</podcast:episode>
      <itunes:title>Ep011 - Michael Edwards, Explore Worldwide | Building Authentic Connections | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c9cf44ab-e830-47b5-8ffd-f303f34b65c9</guid>
      <link>https://share.transistor.fm/s/e58bdb89</link>
      <description>
        <![CDATA[<p>In this episode we meet Michael Edwards, Managing Director of Explore Worldwide, the small group adventure brand. He shares his journey in the travel industry, from professional flounderer (you'll hear why) to being involved with the evolution of sustainable and immersive travel experiences.</p><p>He emphasizes the importance of authenticity, customer loyalty, and the challenges of navigating a competitive market. Michael also highlights the significance of being a purpose-driven business, the process of becoming a B Corp, and the need for effective decision-making in times of change.</p><p>He concludes with reflections on his journey to date and advice for future leaders on why you shouldn't rush too quickly into decisions about your career.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode we meet Michael Edwards, Managing Director of Explore Worldwide, the small group adventure brand. He shares his journey in the travel industry, from professional flounderer (you'll hear why) to being involved with the evolution of sustainable and immersive travel experiences.</p><p>He emphasizes the importance of authenticity, customer loyalty, and the challenges of navigating a competitive market. Michael also highlights the significance of being a purpose-driven business, the process of becoming a B Corp, and the need for effective decision-making in times of change.</p><p>He concludes with reflections on his journey to date and advice for future leaders on why you shouldn't rush too quickly into decisions about your career.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p><p><br></p>]]>
      </content:encoded>
      <pubDate>Thu, 14 Nov 2024 17:00:00 +0000</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/e58bdb89/262f302c.mp3" length="27496566" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3435</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode we meet Michael Edwards, Managing Director of Explore Worldwide, the small group adventure brand. He shares his journey in the travel industry, from professional flounderer (you'll hear why) to being involved with the evolution of sustainable and immersive travel experiences.</p><p>He emphasizes the importance of authenticity, customer loyalty, and the challenges of navigating a competitive market. Michael also highlights the significance of being a purpose-driven business, the process of becoming a B Corp, and the need for effective decision-making in times of change.</p><p>He concludes with reflections on his journey to date and advice for future leaders on why you shouldn't rush too quickly into decisions about your career.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep010 - Tom O'Toole &amp; Andrew Fishwick | Building Purpose-Driven Brands | SATT</title>
      <itunes:episode>10</itunes:episode>
      <podcast:episode>10</podcast:episode>
      <itunes:title>Ep010 - Tom O'Toole &amp; Andrew Fishwick | Building Purpose-Driven Brands | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">82fe0b3a-f1ee-4534-9206-2c33ba493414</guid>
      <link>https://share.transistor.fm/s/aa0c2f44</link>
      <description>
        <![CDATA[<p>In this engaging conversation, Steve Henry hosts Andrew Fishwick and Tom O'Toole, who, although unlikely bedfellows, share their entrepreneurial journeys in the hospitality and construction sectors and how they came together over a love of great coffee.</p><p>They discuss the impact of COVID-19 on their respective industries, the importance of adapting to changing consumer behaviors, and the significance of purpose-driven business practices.</p><p>The discussion also touches on personal growth, the challenges of running multiple businesses, and the value of partnerships. Throughout the conversation, they emphasize the need for a strong company culture and the lessons learned from mistakes, ultimately providing valuable insights for aspiring entrepreneurs.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this engaging conversation, Steve Henry hosts Andrew Fishwick and Tom O'Toole, who, although unlikely bedfellows, share their entrepreneurial journeys in the hospitality and construction sectors and how they came together over a love of great coffee.</p><p>They discuss the impact of COVID-19 on their respective industries, the importance of adapting to changing consumer behaviors, and the significance of purpose-driven business practices.</p><p>The discussion also touches on personal growth, the challenges of running multiple businesses, and the value of partnerships. Throughout the conversation, they emphasize the need for a strong company culture and the lessons learned from mistakes, ultimately providing valuable insights for aspiring entrepreneurs.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 07 Nov 2024 17:00:00 +0000</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/aa0c2f44/b4def977.mp3" length="27309524" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3411</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this engaging conversation, Steve Henry hosts Andrew Fishwick and Tom O'Toole, who, although unlikely bedfellows, share their entrepreneurial journeys in the hospitality and construction sectors and how they came together over a love of great coffee.</p><p>They discuss the impact of COVID-19 on their respective industries, the importance of adapting to changing consumer behaviors, and the significance of purpose-driven business practices.</p><p>The discussion also touches on personal growth, the challenges of running multiple businesses, and the value of partnerships. Throughout the conversation, they emphasize the need for a strong company culture and the lessons learned from mistakes, ultimately providing valuable insights for aspiring entrepreneurs.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep009 - James Wright, Wrexham Lager | Empowering Teams for Success | SATT</title>
      <itunes:episode>9</itunes:episode>
      <podcast:episode>9</podcast:episode>
      <itunes:title>Ep009 - James Wright, Wrexham Lager | Empowering Teams for Success | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6cd4ffe4-1e3b-4f87-bab2-dba04b0cd438</guid>
      <link>https://share.transistor.fm/s/19d6b5bc</link>
      <description>
        <![CDATA[<p>In this conversation, James Wright shares his extensive experience in the drinks industry, detailing his journey from working with major brands like Red Bull and Corona to his current role as CEO at Wrexham Lager.</p><p>He emphasises the importance of community engagement, the rich history of Wrexham Lager, and the strategic planning necessary for brand growth. He shares his  thoughts on how the success of the Disney TV series We Are Wrexham, has propelled the brand back into the global spotlight, and best to leverage this new found fame.</p><p>Finally, James discusses the challenges of navigating a competitive market, while maintaining a focus on quality and innovation, ultimately aiming to build a sustainable brand model that resonates with consumers.</p><p>Swim Against The Tide:</p><p>The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.</p><p>The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.</p><p>If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this conversation, James Wright shares his extensive experience in the drinks industry, detailing his journey from working with major brands like Red Bull and Corona to his current role as CEO at Wrexham Lager.</p><p>He emphasises the importance of community engagement, the rich history of Wrexham Lager, and the strategic planning necessary for brand growth. He shares his  thoughts on how the success of the Disney TV series We Are Wrexham, has propelled the brand back into the global spotlight, and best to leverage this new found fame.</p><p>Finally, James discusses the challenges of navigating a competitive market, while maintaining a focus on quality and innovation, ultimately aiming to build a sustainable brand model that resonates with consumers.</p><p>Swim Against The Tide:</p><p>The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.</p><p>The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.</p><p>If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 31 Oct 2024 17:00:00 +0000</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/19d6b5bc/fe97ec49.mp3" length="25704975" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3211</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this conversation, James Wright shares his extensive experience in the drinks industry, detailing his journey from working with major brands like Red Bull and Corona to his current role as CEO at Wrexham Lager.</p><p>He emphasises the importance of community engagement, the rich history of Wrexham Lager, and the strategic planning necessary for brand growth. He shares his  thoughts on how the success of the Disney TV series We Are Wrexham, has propelled the brand back into the global spotlight, and best to leverage this new found fame.</p><p>Finally, James discusses the challenges of navigating a competitive market, while maintaining a focus on quality and innovation, ultimately aiming to build a sustainable brand model that resonates with consumers.</p><p>Swim Against The Tide:</p><p>The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.</p><p>The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.</p><p>If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep008 - Neil Bartholomew, KCOM | Leadership and Personal Growth | SATT</title>
      <itunes:episode>8</itunes:episode>
      <podcast:episode>8</podcast:episode>
      <itunes:title>Ep008 - Neil Bartholomew, KCOM | Leadership and Personal Growth | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">aa71bf04-95c6-445f-8b9b-6a3270551169</guid>
      <link>https://share.transistor.fm/s/4eec0ea9</link>
      <description>
        <![CDATA[<p>In this conversation, Neil Bartholomew, MD of Kcom's retail division, shares his journey from a working-class background in South Yorkshire to leading a telecommunications company. He discusses Kcom's rich history, its evolution in the broadband market, and the challenges it faces from larger competitors. Neil emphasises the importance of customer experience, innovation, and adaptability in a rapidly changing industry. He also reflects on his leadership style, the significance of purpose-driven leadership, and the need for continuous learning and development in both personal and organisational contexts.</p><p>Swim Against The Tide:</p><p>The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.</p><p>The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.</p><p>If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this conversation, Neil Bartholomew, MD of Kcom's retail division, shares his journey from a working-class background in South Yorkshire to leading a telecommunications company. He discusses Kcom's rich history, its evolution in the broadband market, and the challenges it faces from larger competitors. Neil emphasises the importance of customer experience, innovation, and adaptability in a rapidly changing industry. He also reflects on his leadership style, the significance of purpose-driven leadership, and the need for continuous learning and development in both personal and organisational contexts.</p><p>Swim Against The Tide:</p><p>The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.</p><p>The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.</p><p>If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 24 Oct 2024 17:00:00 +0100</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/4eec0ea9/2611d533.mp3" length="28422332" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3550</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this conversation, Neil Bartholomew, MD of Kcom's retail division, shares his journey from a working-class background in South Yorkshire to leading a telecommunications company. He discusses Kcom's rich history, its evolution in the broadband market, and the challenges it faces from larger competitors. Neil emphasises the importance of customer experience, innovation, and adaptability in a rapidly changing industry. He also reflects on his leadership style, the significance of purpose-driven leadership, and the need for continuous learning and development in both personal and organisational contexts.</p><p>Swim Against The Tide:</p><p>The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.</p><p>The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.</p><p>If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep007 - Lucy Barbor, We Are Masterplan | A Culture of Strategic Innovation | SATT</title>
      <itunes:episode>7</itunes:episode>
      <podcast:episode>7</podcast:episode>
      <itunes:title>Ep007 - Lucy Barbor, We Are Masterplan | A Culture of Strategic Innovation | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">90840cee-b45e-4be3-979a-9be9a2db2064</guid>
      <link>https://share.transistor.fm/s/60618908</link>
      <description>
        <![CDATA[<p>In this conversation, Lucy Barbor shares her journey from working in media agencies with some of the World's biggest brands to recently launching her own consultancy - We Are Masterplan.</p><p><br></p><p>She emphasises the importance of strategic thinking in businesses, the role of marketing as a real growth engine, and the differences between challenger brands and market leaders and how their position in the market drives very different behaviour.</p><p><br></p><p>Lucy shares insights on how brands can navigate competition, the evolution of marketing strategy, and the need for a culture that fosters deep strategic thinking.</p><p><br></p><p>She also discusses her passion with her new consultancy outlining her vision for the business and the training programs aimed at helping individuals and businesses improve their strategic capabilities.</p><p><br><strong>Swim Against The Tide:<br></strong><br>The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.</p><p>The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.</p><p>If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p><br></p><p>The SATT Team :)</p><p><br></p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this conversation, Lucy Barbor shares her journey from working in media agencies with some of the World's biggest brands to recently launching her own consultancy - We Are Masterplan.</p><p><br></p><p>She emphasises the importance of strategic thinking in businesses, the role of marketing as a real growth engine, and the differences between challenger brands and market leaders and how their position in the market drives very different behaviour.</p><p><br></p><p>Lucy shares insights on how brands can navigate competition, the evolution of marketing strategy, and the need for a culture that fosters deep strategic thinking.</p><p><br></p><p>She also discusses her passion with her new consultancy outlining her vision for the business and the training programs aimed at helping individuals and businesses improve their strategic capabilities.</p><p><br><strong>Swim Against The Tide:<br></strong><br>The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.</p><p>The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.</p><p>If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p><br></p><p>The SATT Team :)</p><p><br></p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p><p><br></p>]]>
      </content:encoded>
      <pubDate>Thu, 17 Oct 2024 17:00:00 +0100</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/60618908/c6436065.mp3" length="26274033" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3282</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this conversation, Lucy Barbor shares her journey from working in media agencies with some of the World's biggest brands to recently launching her own consultancy - We Are Masterplan.</p><p><br></p><p>She emphasises the importance of strategic thinking in businesses, the role of marketing as a real growth engine, and the differences between challenger brands and market leaders and how their position in the market drives very different behaviour.</p><p><br></p><p>Lucy shares insights on how brands can navigate competition, the evolution of marketing strategy, and the need for a culture that fosters deep strategic thinking.</p><p><br></p><p>She also discusses her passion with her new consultancy outlining her vision for the business and the training programs aimed at helping individuals and businesses improve their strategic capabilities.</p><p><br><strong>Swim Against The Tide:<br></strong><br>The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.</p><p>The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.</p><p>If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p><br></p><p>The SATT Team :)</p><p><br></p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep006 - Brad Cummings, Tiny Rebel | From home brew to Wales's biggest brewer | SATT</title>
      <itunes:episode>6</itunes:episode>
      <podcast:episode>6</podcast:episode>
      <itunes:title>Ep006 - Brad Cummings, Tiny Rebel | From home brew to Wales's biggest brewer | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6865ca3e-a406-4f21-ad64-5244fce496ce</guid>
      <link>https://share.transistor.fm/s/7bef66b6</link>
      <description>
        <![CDATA[<p>This week we meet Brad Cummings, the co-founder of Tiny Rebel Brewery. He shares his journey of building a successful craft beer brand in a competitive market from home brewing in the bedroom, to building one of the most successful beer brands on the market.</p><p>He discusses his background of growing up in a big, noisy family, to the passion that drove him to start the brewery. He explains about the importance of community and quality in their products and the significance of gaining B Corp status for the brewery. </p><p>Brad also reflects on the challenges of leadership, the significance of purpose, the future growth of Tiny Rebel in the evolving craft beer landscape and his DJ'ing skills.</p><p><strong>Swim Against The Tide:<br></strong><br>The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.</p><p>The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.</p><p>If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This week we meet Brad Cummings, the co-founder of Tiny Rebel Brewery. He shares his journey of building a successful craft beer brand in a competitive market from home brewing in the bedroom, to building one of the most successful beer brands on the market.</p><p>He discusses his background of growing up in a big, noisy family, to the passion that drove him to start the brewery. He explains about the importance of community and quality in their products and the significance of gaining B Corp status for the brewery. </p><p>Brad also reflects on the challenges of leadership, the significance of purpose, the future growth of Tiny Rebel in the evolving craft beer landscape and his DJ'ing skills.</p><p><strong>Swim Against The Tide:<br></strong><br>The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.</p><p>The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.</p><p>If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Tue, 15 Oct 2024 10:11:34 +0100</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/7bef66b6/e6cbbd75.mp3" length="25073029" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3132</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>This week we meet Brad Cummings, the co-founder of Tiny Rebel Brewery. He shares his journey of building a successful craft beer brand in a competitive market from home brewing in the bedroom, to building one of the most successful beer brands on the market.</p><p>He discusses his background of growing up in a big, noisy family, to the passion that drove him to start the brewery. He explains about the importance of community and quality in their products and the significance of gaining B Corp status for the brewery. </p><p>Brad also reflects on the challenges of leadership, the significance of purpose, the future growth of Tiny Rebel in the evolving craft beer landscape and his DJ'ing skills.</p><p><strong>Swim Against The Tide:<br></strong><br>The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.</p><p>The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.</p><p>If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep005 - Dom Dwight, Bettys and Taylors | Marketing Strategies: Brew Success | SATT</title>
      <itunes:episode>5</itunes:episode>
      <podcast:episode>5</podcast:episode>
      <itunes:title>Ep005 - Dom Dwight, Bettys and Taylors | Marketing Strategies: Brew Success | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">3a2155ab-5c5e-435f-abb2-a0682eb69878</guid>
      <link>https://share.transistor.fm/s/d02faec9</link>
      <description>
        <![CDATA[<p>In this conversation, Dom Dwight, Director of Strategy, Insight, Innovation and Diversification at Bettys and Taylors, shares his journey with taking the national treasure that is Yorkshire Tea to No.1 in the UK.</p><p>He shares how his love of Leeds, post his university studies, and the local food scene saw him land at Yorkshire Tea's HQ in Harrogate over 14-years ago.</p><p>In explaining how they got to "Let's have a proper brew" he discusses the brand's evolution, marketing strategies, and the importance of social media in engaging with consumers. He reflects on the cultural identity of Yorkshire, the balance between confidence and humility in branding, and the significance of humour in advertising.</p><p>Dom also offers valuable insights for future generations in the industry, emphasising the need for listening to consumers and adapting to market changes.</p><p><strong>Swim Against The Tide:<br></strong><br>The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.</p><p>The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.</p><p>If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship #yorkshire #yorkshiretea #bettysandtaylors</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this conversation, Dom Dwight, Director of Strategy, Insight, Innovation and Diversification at Bettys and Taylors, shares his journey with taking the national treasure that is Yorkshire Tea to No.1 in the UK.</p><p>He shares how his love of Leeds, post his university studies, and the local food scene saw him land at Yorkshire Tea's HQ in Harrogate over 14-years ago.</p><p>In explaining how they got to "Let's have a proper brew" he discusses the brand's evolution, marketing strategies, and the importance of social media in engaging with consumers. He reflects on the cultural identity of Yorkshire, the balance between confidence and humility in branding, and the significance of humour in advertising.</p><p>Dom also offers valuable insights for future generations in the industry, emphasising the need for listening to consumers and adapting to market changes.</p><p><strong>Swim Against The Tide:<br></strong><br>The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.</p><p>The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.</p><p>If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship #yorkshire #yorkshiretea #bettysandtaylors</p>]]>
      </content:encoded>
      <pubDate>Thu, 10 Oct 2024 17:00:00 +0100</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/d02faec9/f52ac2a5.mp3" length="26857296" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3355</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this conversation, Dom Dwight, Director of Strategy, Insight, Innovation and Diversification at Bettys and Taylors, shares his journey with taking the national treasure that is Yorkshire Tea to No.1 in the UK.</p><p>He shares how his love of Leeds, post his university studies, and the local food scene saw him land at Yorkshire Tea's HQ in Harrogate over 14-years ago.</p><p>In explaining how they got to "Let's have a proper brew" he discusses the brand's evolution, marketing strategies, and the importance of social media in engaging with consumers. He reflects on the cultural identity of Yorkshire, the balance between confidence and humility in branding, and the significance of humour in advertising.</p><p>Dom also offers valuable insights for future generations in the industry, emphasising the need for listening to consumers and adapting to market changes.</p><p><strong>Swim Against The Tide:<br></strong><br>The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.</p><p>The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.</p><p>If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship #yorkshire #yorkshiretea #bettysandtaylors</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep004 - Narinder Khattoare, Kuflink | Trust your Gut Instinct | SATT</title>
      <itunes:episode>4</itunes:episode>
      <podcast:episode>4</podcast:episode>
      <itunes:title>Ep004 - Narinder Khattoare, Kuflink | Trust your Gut Instinct | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/b424b45d</link>
      <description>
        <![CDATA[<p>In this conversation, Narinder Khattoare shares his experience in the peer-to-peer lending market and his journey as the Chief Executive of a lending company. He discusses the unique aspects of their business model, such as lending against property, and the challenges they face in a competitive market. Narinder emphasises the importance of building trust and relationships with borrowers and investors, as well as the need for due diligence when investing in peer-to-peer lending platforms. He also highlights the significance of succession planning and creating a strong team culture within the organization. In this conversation, Narinder Khattoare emphasizes the importance of taking care of one's health and physical appearance in order to perform well at work. He shares a story about a manager who advised him to look and feel the part in order to succeed. Narinder also discusses the challenges faced during the COVID-19 pandemic and how his business adapted and grew. He emphasises the value of not giving up, surrounding oneself with the right people, and finding happiness and freedom in one's work. He also cautions against chasing material possessions and the importance of trusting one's gut instinct.</p><p><strong>Swim Against The Tide:<br></strong><br>The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.</p><p>The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.</p><p>If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this conversation, Narinder Khattoare shares his experience in the peer-to-peer lending market and his journey as the Chief Executive of a lending company. He discusses the unique aspects of their business model, such as lending against property, and the challenges they face in a competitive market. Narinder emphasises the importance of building trust and relationships with borrowers and investors, as well as the need for due diligence when investing in peer-to-peer lending platforms. He also highlights the significance of succession planning and creating a strong team culture within the organization. In this conversation, Narinder Khattoare emphasizes the importance of taking care of one's health and physical appearance in order to perform well at work. He shares a story about a manager who advised him to look and feel the part in order to succeed. Narinder also discusses the challenges faced during the COVID-19 pandemic and how his business adapted and grew. He emphasises the value of not giving up, surrounding oneself with the right people, and finding happiness and freedom in one's work. He also cautions against chasing material possessions and the importance of trusting one's gut instinct.</p><p><strong>Swim Against The Tide:<br></strong><br>The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.</p><p>The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.</p><p>If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Mon, 07 Oct 2024 17:00:00 +0100</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/b424b45d/528cfab3.mp3" length="20691548" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>2584</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this conversation, Narinder Khattoare shares his experience in the peer-to-peer lending market and his journey as the Chief Executive of a lending company. He discusses the unique aspects of their business model, such as lending against property, and the challenges they face in a competitive market. Narinder emphasises the importance of building trust and relationships with borrowers and investors, as well as the need for due diligence when investing in peer-to-peer lending platforms. He also highlights the significance of succession planning and creating a strong team culture within the organization. In this conversation, Narinder Khattoare emphasizes the importance of taking care of one's health and physical appearance in order to perform well at work. He shares a story about a manager who advised him to look and feel the part in order to succeed. Narinder also discusses the challenges faced during the COVID-19 pandemic and how his business adapted and grew. He emphasises the value of not giving up, surrounding oneself with the right people, and finding happiness and freedom in one's work. He also cautions against chasing material possessions and the importance of trusting one's gut instinct.</p><p><strong>Swim Against The Tide:<br></strong><br>The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.</p><p>The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.</p><p>If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep003 - Jason Howlett, GivEnergy | Aligning Values &amp; Interest in your Career | SATT</title>
      <itunes:episode>3</itunes:episode>
      <podcast:episode>3</podcast:episode>
      <itunes:title>Ep003 - Jason Howlett, GivEnergy | Aligning Values &amp; Interest in your Career | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">de4300f4-d3e5-4ca3-9fe5-d1991ef80f55</guid>
      <link>https://share.transistor.fm/s/cbff8333</link>
      <description>
        <![CDATA[<p>Jason Howlett, the Global Chief Executive of GivEnergy, shares his story and the mission of the company. GivEnergy is a renewable energy company that focuses on energy storage and software solutions. They aim to make a difference by offering products that help the grid, maximise self-generation, and increase energy independence.</p><p>The company is unique in its approach, prioritising data security and compliance with GDPR regulations. Jason discusses the challenges and opportunities in the energy storage industry, as well as the importance of understanding one's strengths and working in partnership.</p><p>Jason Howlett discusses the importance of being authentic and finding an organisation that allows you to be yourself. He emphasises the value of engaging with people, talking to managers and senior leaders, and learning from the experiences of others. Jason also highlights the significance of finding a role and company that align with your values and interests.</p><p>He shares his own experiences of working with supportive managers and the impact they had on his career development. Overall, Jason encourages individuals to trust the courage of their convictions and make decisions that align with their authentic selves.</p><p><strong>Swim Against The Tide:<br></strong><br>The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.</p><p>The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.</p><p>If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.</p><p><br>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Jason Howlett, the Global Chief Executive of GivEnergy, shares his story and the mission of the company. GivEnergy is a renewable energy company that focuses on energy storage and software solutions. They aim to make a difference by offering products that help the grid, maximise self-generation, and increase energy independence.</p><p>The company is unique in its approach, prioritising data security and compliance with GDPR regulations. Jason discusses the challenges and opportunities in the energy storage industry, as well as the importance of understanding one's strengths and working in partnership.</p><p>Jason Howlett discusses the importance of being authentic and finding an organisation that allows you to be yourself. He emphasises the value of engaging with people, talking to managers and senior leaders, and learning from the experiences of others. Jason also highlights the significance of finding a role and company that align with your values and interests.</p><p>He shares his own experiences of working with supportive managers and the impact they had on his career development. Overall, Jason encourages individuals to trust the courage of their convictions and make decisions that align with their authentic selves.</p><p><strong>Swim Against The Tide:<br></strong><br>The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.</p><p>The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.</p><p>If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.</p><p><br>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </content:encoded>
      <pubDate>Thu, 03 Oct 2024 17:00:00 +0100</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/cbff8333/cb15e600.mp3" length="25830580" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3226</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Jason Howlett, the Global Chief Executive of GivEnergy, shares his story and the mission of the company. GivEnergy is a renewable energy company that focuses on energy storage and software solutions. They aim to make a difference by offering products that help the grid, maximise self-generation, and increase energy independence.</p><p>The company is unique in its approach, prioritising data security and compliance with GDPR regulations. Jason discusses the challenges and opportunities in the energy storage industry, as well as the importance of understanding one's strengths and working in partnership.</p><p>Jason Howlett discusses the importance of being authentic and finding an organisation that allows you to be yourself. He emphasises the value of engaging with people, talking to managers and senior leaders, and learning from the experiences of others. Jason also highlights the significance of finding a role and company that align with your values and interests.</p><p>He shares his own experiences of working with supportive managers and the impact they had on his career development. Overall, Jason encourages individuals to trust the courage of their convictions and make decisions that align with their authentic selves.</p><p><strong>Swim Against The Tide:<br></strong><br>The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.</p><p>The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.</p><p>If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.</p><p><br>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep002 - Alex Saint, Secret Escapes | Scaling up &amp; finding the right partner | SATT</title>
      <itunes:episode>2</itunes:episode>
      <podcast:episode>2</podcast:episode>
      <itunes:title>Ep002 - Alex Saint, Secret Escapes | Scaling up &amp; finding the right partner | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d3b4b440-407e-481e-842a-b4e488e5c02d</guid>
      <link>https://share.transistor.fm/s/59aeea10</link>
      <description>
        <![CDATA[<p>In this week's episode of Swim Against the Tide, we meet Alex Saint, co -founder of thriving travel brand Secret Escapes. He discusses his journey of building a successful luxury hotel booking platform, sharing insights into the unique business model that offers exclusive deals to its members, the challenges of navigating different European markets, and the importance of ensure your brand has an unfair competitive advantage in business.</p><p>Alex then goes on to reflect the impact COVID -19 had on the travel industry and his fellow directors and the lessons they learned from this adversity. Focusing on the importance of always ensuring he had great partners around him to share the journey – both highs and lows.</p><p>He also shares some great insights into how he has used external investment to help the business scale and move seamlessly into new markets, understanding it is a required necessity to scale properly in a diverse market.</p><p>We finish by Alex reflecting on the future of Secret Escapes, emphasising the need for innovation and growth, while maintaining a focus on customer loyalty and satisfaction. He also hints at some exciting innovations that are on the horizon.</p><p><strong>Swim Against The Tide:<br></strong><br>The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.</p><p>The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.</p><p>If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship Secret Escapes, luxury travel, business growth, market strategy, investment, European markets, COVID-19 recovery, entrepreneurship, unfair advantage, acquisitions</p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this week's episode of Swim Against the Tide, we meet Alex Saint, co -founder of thriving travel brand Secret Escapes. He discusses his journey of building a successful luxury hotel booking platform, sharing insights into the unique business model that offers exclusive deals to its members, the challenges of navigating different European markets, and the importance of ensure your brand has an unfair competitive advantage in business.</p><p>Alex then goes on to reflect the impact COVID -19 had on the travel industry and his fellow directors and the lessons they learned from this adversity. Focusing on the importance of always ensuring he had great partners around him to share the journey – both highs and lows.</p><p>He also shares some great insights into how he has used external investment to help the business scale and move seamlessly into new markets, understanding it is a required necessity to scale properly in a diverse market.</p><p>We finish by Alex reflecting on the future of Secret Escapes, emphasising the need for innovation and growth, while maintaining a focus on customer loyalty and satisfaction. He also hints at some exciting innovations that are on the horizon.</p><p><strong>Swim Against The Tide:<br></strong><br>The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.</p><p>The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.</p><p>If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship Secret Escapes, luxury travel, business growth, market strategy, investment, European markets, COVID-19 recovery, entrepreneurship, unfair advantage, acquisitions</p><p><br></p>]]>
      </content:encoded>
      <pubDate>Mon, 30 Sep 2024 17:39:47 +0100</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/59aeea10/c4c74639.mp3" length="27639298" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>3452</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this week's episode of Swim Against the Tide, we meet Alex Saint, co -founder of thriving travel brand Secret Escapes. He discusses his journey of building a successful luxury hotel booking platform, sharing insights into the unique business model that offers exclusive deals to its members, the challenges of navigating different European markets, and the importance of ensure your brand has an unfair competitive advantage in business.</p><p>Alex then goes on to reflect the impact COVID -19 had on the travel industry and his fellow directors and the lessons they learned from this adversity. Focusing on the importance of always ensuring he had great partners around him to share the journey – both highs and lows.</p><p>He also shares some great insights into how he has used external investment to help the business scale and move seamlessly into new markets, understanding it is a required necessity to scale properly in a diverse market.</p><p>We finish by Alex reflecting on the future of Secret Escapes, emphasising the need for innovation and growth, while maintaining a focus on customer loyalty and satisfaction. He also hints at some exciting innovations that are on the horizon.</p><p><strong>Swim Against The Tide:<br></strong><br>The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.</p><p>The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.</p><p>If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship Secret Escapes, luxury travel, business growth, market strategy, investment, European markets, COVID-19 recovery, entrepreneurship, unfair advantage, acquisitions</p><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Ep001 - Graham Beales, Hip Pop | Learn by giving yourself space to mess up | SATT</title>
      <itunes:episode>1</itunes:episode>
      <podcast:episode>1</podcast:episode>
      <itunes:title>Ep001 - Graham Beales, Hip Pop | Learn by giving yourself space to mess up | SATT</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">d4587e70-16ec-45f2-8cca-a7e23528c105</guid>
      <link>https://share.transistor.fm/s/a986b841</link>
      <description>
        <![CDATA[<p>Graham Beales, CEO of Hip Pop, a range of kombucha and healthy soft drinks, discusses his journey and the brand's success in the market. The conversation covers topics such as personal growth, the importance of enjoying the drink whilst also reaping health benefits, the changing consumer demand for healthier options, and the challenges of distribution.</p><p>The brand aims to provide refreshing, flavour-led drinks that appeal to a wide range of consumers, from younger generations to those seeking gut health benefits. The founders have transitioned to a supportive role, trusting Graham to take the brand to the next level. In this conversation, he discusses the potential for expanding the product range of Hip Pop drinks. He draws a parallel with the success of Red Bull, which started with a single flavour and gradually expanded its offerings. </p><p>Graham also reflects on his time at Grenade and how he leveraged his experience in the protein world to drive the growth of Hip Pop. He emphasises the importance of gut instinct in decision-making and the value of having mentors and a strong support network. Graham describes his leadership style as laid-back, collaborative, and focused on empowering his team. He encourages experimentation and learning from failure. He advises focusing on what you can control and not wasting time on things you can't change. Finally, he emphasises the importance of physical fitness for mental health and longevity.</p><p><strong>Swim Against The Tide:<br></strong><br>The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.</p><p>The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.</p><p>If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :)</p><p>#podcast #business #swimagainstthetide #growth</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Graham Beales, CEO of Hip Pop, a range of kombucha and healthy soft drinks, discusses his journey and the brand's success in the market. The conversation covers topics such as personal growth, the importance of enjoying the drink whilst also reaping health benefits, the changing consumer demand for healthier options, and the challenges of distribution.</p><p>The brand aims to provide refreshing, flavour-led drinks that appeal to a wide range of consumers, from younger generations to those seeking gut health benefits. The founders have transitioned to a supportive role, trusting Graham to take the brand to the next level. In this conversation, he discusses the potential for expanding the product range of Hip Pop drinks. He draws a parallel with the success of Red Bull, which started with a single flavour and gradually expanded its offerings. </p><p>Graham also reflects on his time at Grenade and how he leveraged his experience in the protein world to drive the growth of Hip Pop. He emphasises the importance of gut instinct in decision-making and the value of having mentors and a strong support network. Graham describes his leadership style as laid-back, collaborative, and focused on empowering his team. He encourages experimentation and learning from failure. He advises focusing on what you can control and not wasting time on things you can't change. Finally, he emphasises the importance of physical fitness for mental health and longevity.</p><p><strong>Swim Against The Tide:<br></strong><br>The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.</p><p>The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.</p><p>If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :)</p><p>#podcast #business #swimagainstthetide #growth</p>]]>
      </content:encoded>
      <pubDate>Thu, 26 Sep 2024 16:39:03 +0100</pubDate>
      <author>Steve Henry</author>
      <enclosure url="https://media.transistor.fm/a986b841/9181a173.mp3" length="22741025" type="audio/mpeg"/>
      <itunes:author>Steve Henry</itunes:author>
      <itunes:duration>2840</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Graham Beales, CEO of Hip Pop, a range of kombucha and healthy soft drinks, discusses his journey and the brand's success in the market. The conversation covers topics such as personal growth, the importance of enjoying the drink whilst also reaping health benefits, the changing consumer demand for healthier options, and the challenges of distribution.</p><p>The brand aims to provide refreshing, flavour-led drinks that appeal to a wide range of consumers, from younger generations to those seeking gut health benefits. The founders have transitioned to a supportive role, trusting Graham to take the brand to the next level. In this conversation, he discusses the potential for expanding the product range of Hip Pop drinks. He draws a parallel with the success of Red Bull, which started with a single flavour and gradually expanded its offerings. </p><p>Graham also reflects on his time at Grenade and how he leveraged his experience in the protein world to drive the growth of Hip Pop. He emphasises the importance of gut instinct in decision-making and the value of having mentors and a strong support network. Graham describes his leadership style as laid-back, collaborative, and focused on empowering his team. He encourages experimentation and learning from failure. He advises focusing on what you can control and not wasting time on things you can't change. Finally, he emphasises the importance of physical fitness for mental health and longevity.</p><p><strong>Swim Against The Tide:<br></strong><br>The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.</p><p>The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.</p><p>If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.</p><p>We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!</p><p>The SATT Team :)</p><p>#podcast #business #swimagainstthetide #growth</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
  </channel>
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