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    <title>SuperPod — The no-filter MSP show</title>
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    <description>SuperPod — The no-filter MSP show is an all-tactical podcast where we get behind the scenes, talk to MSP owners (and experts), and get to know what they are doing to evolve their business. 

Presented by SuperOps.ai. </description>
    <copyright>© SuperOps Inc. 2020</copyright>
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    <pubDate>Tue, 11 Feb 2025 23:29:12 -0800</pubDate>
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    <link>http://superops.ai</link>
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      <title>SuperPod — The no-filter MSP show</title>
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    <itunes:type>episodic</itunes:type>
    <itunes:author>Arvind Parthiban and Radhika Nair</itunes:author>
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    <itunes:summary>SuperPod — The no-filter MSP show is an all-tactical podcast where we get behind the scenes, talk to MSP owners (and experts), and get to know what they are doing to evolve their business. 

Presented by SuperOps.ai. </itunes:summary>
    <itunes:subtitle>SuperPod — The no-filter MSP show is an all-tactical podcast where we get behind the scenes, talk to MSP owners (and experts), and get to know what they are doing to evolve their business.</itunes:subtitle>
    <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
    <itunes:owner>
      <itunes:name>Radhika </itunes:name>
      <itunes:email>praveen.ramesh@superops.ai</itunes:email>
    </itunes:owner>
    <itunes:complete>No</itunes:complete>
    <itunes:explicit>No</itunes:explicit>
    <item>
      <title>Lessons from a Rural MSP: Jacob Bespalec's Insights on Growth and Sustainability </title>
      <itunes:episode>70</itunes:episode>
      <podcast:episode>70</podcast:episode>
      <itunes:title>Lessons from a Rural MSP: Jacob Bespalec's Insights on Growth and Sustainability </itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <description>
        <![CDATA[<p>Discover how Jacob Bespalec turned the challenges of running an MSP in a rural setting into opportunities for growth. From building strong client relationships to driving community impact, Jacob’s journey offers practical lessons for thriving in any environment.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Discover how Jacob Bespalec turned the challenges of running an MSP in a rural setting into opportunities for growth. From building strong client relationships to driving community impact, Jacob’s journey offers practical lessons for thriving in any environment.</p>]]>
      </content:encoded>
      <pubDate>Wed, 18 Dec 2024 04:09:38 -0800</pubDate>
      <author>Arvind Parthiban and Radhika Nair</author>
      <enclosure url="https://media.transistor.fm/73e0b741/308fbee1.mp3" length="42506676" type="audio/mpeg"/>
      <itunes:author>Arvind Parthiban and Radhika Nair</itunes:author>
      <itunes:duration>1769</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Discover how Jacob Bespalec turned the challenges of running an MSP in a rural setting into opportunities for growth. From building strong client relationships to driving community impact, Jacob’s journey offers practical lessons for thriving in any environment.</p>]]>
      </itunes:summary>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>MSP Finance 101: Creating the Right Foundation for Sustained Growth</title>
      <itunes:episode>69</itunes:episode>
      <podcast:episode>69</podcast:episode>
      <itunes:title>MSP Finance 101: Creating the Right Foundation for Sustained Growth</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/f7a66368</link>
      <description>
        <![CDATA[<p>Heather MacDonald, Director of UK-based Counting Creators, shares insights on common mistakes MSPs make, the importance of setting up a solid financial foundation, and how to choose the right accounting partner. She discusses the pros and cons of outsourcing versus in-house accounting, key financial metrics that MSPs should track, and the critical role of management accounting. Heather emphasizes the necessity for MSPs to understand their numbers to ensure business growth and sustainability. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Heather MacDonald, Director of UK-based Counting Creators, shares insights on common mistakes MSPs make, the importance of setting up a solid financial foundation, and how to choose the right accounting partner. She discusses the pros and cons of outsourcing versus in-house accounting, key financial metrics that MSPs should track, and the critical role of management accounting. Heather emphasizes the necessity for MSPs to understand their numbers to ensure business growth and sustainability. </p>]]>
      </content:encoded>
      <pubDate>Wed, 11 Dec 2024 01:09:31 -0800</pubDate>
      <author>Arvind Parthiban and Radhika Nair</author>
      <enclosure url="https://media.transistor.fm/f7a66368/d7e73a95.mp3" length="44674168" type="audio/mpeg"/>
      <itunes:author>Arvind Parthiban and Radhika Nair</itunes:author>
      <itunes:duration>1859</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Heather MacDonald, Director of UK-based Counting Creators, shares insights on common mistakes MSPs make, the importance of setting up a solid financial foundation, and how to choose the right accounting partner. She discusses the pros and cons of outsourcing versus in-house accounting, key financial metrics that MSPs should track, and the critical role of management accounting. Heather emphasizes the necessity for MSPs to understand their numbers to ensure business growth and sustainability. </p>]]>
      </itunes:summary>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Niche Down: How One MSP Found Success Through Super Specialization</title>
      <itunes:episode>68</itunes:episode>
      <podcast:episode>68</podcast:episode>
      <itunes:title>Niche Down: How One MSP Found Success Through Super Specialization</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/682b3b64</link>
      <description>
        <![CDATA[<p>In this episode, George shares insights on the importance of niche specialization, the transition from break-fix to managed services, and the challenges faced along the way. He emphasizes the need for documented processes, the right tools, and building strong customer relationships to ensure business growth and efficiency. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, George shares insights on the importance of niche specialization, the transition from break-fix to managed services, and the challenges faced along the way. He emphasizes the need for documented processes, the right tools, and building strong customer relationships to ensure business growth and efficiency. </p>]]>
      </content:encoded>
      <pubDate>Wed, 04 Dec 2024 00:00:20 -0800</pubDate>
      <author>Arvind Parthiban and Radhika Nair</author>
      <enclosure url="https://media.transistor.fm/682b3b64/7e64891e.mp3" length="39231708" type="audio/mpeg"/>
      <itunes:author>Arvind Parthiban and Radhika Nair</itunes:author>
      <itunes:duration>1632</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, George shares insights on the importance of niche specialization, the transition from break-fix to managed services, and the challenges faced along the way. He emphasizes the need for documented processes, the right tools, and building strong customer relationships to ensure business growth and efficiency. </p>]]>
      </itunes:summary>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>MSP Blueprint for Growth: Lessons from a Second-time MSP Founder</title>
      <itunes:episode>67</itunes:episode>
      <podcast:episode>67</podcast:episode>
      <itunes:title>MSP Blueprint for Growth: Lessons from a Second-time MSP Founder</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/6110cd8b</link>
      <description>
        <![CDATA[<p>In this episode, Joe Burns, CEO of Reformed IT, discusses his journey as a second-time MSP founder. The conversation covers key lessons learned from his previous experience, the importance of employee wellness, intentional business planning, and the significance of community engagement. Joe emphasizes the need for a structured approach to client relationships, focusing on ideal customer profiles, and the value of understanding financial metrics.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode, Joe Burns, CEO of Reformed IT, discusses his journey as a second-time MSP founder. The conversation covers key lessons learned from his previous experience, the importance of employee wellness, intentional business planning, and the significance of community engagement. Joe emphasizes the need for a structured approach to client relationships, focusing on ideal customer profiles, and the value of understanding financial metrics.</p>]]>
      </content:encoded>
      <pubDate>Tue, 26 Nov 2024 22:51:09 -0800</pubDate>
      <author>Arvind Parthiban and Radhika Nair</author>
      <enclosure url="https://media.transistor.fm/6110cd8b/940de1f2.mp3" length="43667582" type="audio/mpeg"/>
      <itunes:author>Arvind Parthiban and Radhika Nair</itunes:author>
      <itunes:duration>1817</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode, Joe Burns, CEO of Reformed IT, discusses his journey as a second-time MSP founder. The conversation covers key lessons learned from his previous experience, the importance of employee wellness, intentional business planning, and the significance of community engagement. Joe emphasizes the need for a structured approach to client relationships, focusing on ideal customer profiles, and the value of understanding financial metrics.</p>]]>
      </itunes:summary>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The Accidental MSP Entrepreneurs: Embracing Vulnerability and Community</title>
      <itunes:episode>66</itunes:episode>
      <podcast:episode>66</podcast:episode>
      <itunes:title>The Accidental MSP Entrepreneurs: Embracing Vulnerability and Community</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">30df241b-e651-441d-a2cb-3e0fef1579dd</guid>
      <link>https://share.transistor.fm/s/ac871b1f</link>
      <description>
        <![CDATA[<p>In this special episode, Natalia Scheidegger, CEO of Australia-based 3rdmill, and Vera Tucci, COO of Italy-based T-Consulting, have a heartfelt and insightful conversation with SuperOps Channel Chief Juan Fernandez on their accidental foray into the MSP world, their journeys so far, and the lessons they have learnt along the way.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this special episode, Natalia Scheidegger, CEO of Australia-based 3rdmill, and Vera Tucci, COO of Italy-based T-Consulting, have a heartfelt and insightful conversation with SuperOps Channel Chief Juan Fernandez on their accidental foray into the MSP world, their journeys so far, and the lessons they have learnt along the way.</p>]]>
      </content:encoded>
      <pubDate>Wed, 20 Nov 2024 03:03:19 -0800</pubDate>
      <author>Arvind Parthiban and Radhika Nair</author>
      <enclosure url="https://media.transistor.fm/ac871b1f/c55c47eb.mp3" length="84736798" type="audio/mpeg"/>
      <itunes:author>Arvind Parthiban and Radhika Nair</itunes:author>
      <itunes:duration>3529</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this special episode, Natalia Scheidegger, CEO of Australia-based 3rdmill, and Vera Tucci, COO of Italy-based T-Consulting, have a heartfelt and insightful conversation with SuperOps Channel Chief Juan Fernandez on their accidental foray into the MSP world, their journeys so far, and the lessons they have learnt along the way.</p>]]>
      </itunes:summary>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Growing Through Acquisitions: The CyberStreams Story</title>
      <itunes:episode>65</itunes:episode>
      <podcast:episode>65</podcast:episode>
      <itunes:title>Growing Through Acquisitions: The CyberStreams Story</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6f83727a-8a70-4dd2-badb-1e777a7b982c</guid>
      <link>https://share.transistor.fm/s/f72264f2</link>
      <description>
        <![CDATA[<p>Matt Kordell, COO of Austin-based CyberStreams, and his co-founder started their MSP business with an acquisition. It's safe to say inorganic growth is in the company's DNA. CyberStreams has completed 3 acquisitions and is on the hunt for its 4th one. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Matt Kordell, COO of Austin-based CyberStreams, and his co-founder started their MSP business with an acquisition. It's safe to say inorganic growth is in the company's DNA. CyberStreams has completed 3 acquisitions and is on the hunt for its 4th one. </p>]]>
      </content:encoded>
      <pubDate>Wed, 13 Nov 2024 00:59:31 -0800</pubDate>
      <author>Arvind Parthiban and Radhika Nair</author>
      <enclosure url="https://media.transistor.fm/f72264f2/ba7addba.mp3" length="43514186" type="audio/mpeg"/>
      <itunes:author>Arvind Parthiban and Radhika Nair</itunes:author>
      <itunes:duration>1811</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Matt Kordell, COO of Austin-based CyberStreams, and his co-founder started their MSP business with an acquisition. It's safe to say inorganic growth is in the company's DNA. CyberStreams has completed 3 acquisitions and is on the hunt for its 4th one. </p>]]>
      </itunes:summary>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>MSP Project Management: A Profitable Playbook</title>
      <itunes:episode>64</itunes:episode>
      <podcast:episode>64</podcast:episode>
      <itunes:title>MSP Project Management: A Profitable Playbook</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6fa2136e-cbe9-4dc9-b2e5-868c4ee784b9</guid>
      <link>https://share.transistor.fm/s/9d007a4b</link>
      <description>
        <![CDATA[<p>Did you know that project management is a drain on profitability for many MSPs? But, there is a way to do projects that do not tie down your top techs and can still earn you profitable revenue. Project Delivery and IT Operations leader, Todd Kane, who is President of Evolved Management Consulting, joins us in the next episode of SuperPod to share his Project Management playbook.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Did you know that project management is a drain on profitability for many MSPs? But, there is a way to do projects that do not tie down your top techs and can still earn you profitable revenue. Project Delivery and IT Operations leader, Todd Kane, who is President of Evolved Management Consulting, joins us in the next episode of SuperPod to share his Project Management playbook.</p>]]>
      </content:encoded>
      <pubDate>Wed, 06 Nov 2024 01:38:39 -0800</pubDate>
      <author>Arvind Parthiban and Radhika Nair</author>
      <enclosure url="https://media.transistor.fm/9d007a4b/5345376c.mp3" length="58413089" type="audio/mpeg"/>
      <itunes:author>Arvind Parthiban and Radhika Nair</itunes:author>
      <itunes:duration>2432</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Did you know that project management is a drain on profitability for many MSPs? But, there is a way to do projects that do not tie down your top techs and can still earn you profitable revenue. Project Delivery and IT Operations leader, Todd Kane, who is President of Evolved Management Consulting, joins us in the next episode of SuperPod to share his Project Management playbook.</p>]]>
      </itunes:summary>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>The ABCs of MSP Marketing: getting your foundation right</title>
      <itunes:episode>63</itunes:episode>
      <podcast:episode>63</podcast:episode>
      <itunes:title>The ABCs of MSP Marketing: getting your foundation right</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9edfd36b-4cbd-4bdb-9c4e-9e8dce51069d</guid>
      <link>https://share.transistor.fm/s/1f543e46</link>
      <description>
        <![CDATA[<p>Mark Copeman, Director of UK-based Wingman Marketing, is an expert in Managed Service Providers (MSPs) marketing, In this episode he discusses the essential foundations of marketing for MSPs. He emphasizes the importance of starting with a clear understanding of goals, target markets, and value propositions. Mark reframes the concept of lead generation, and explains why ecosystem approach to marketing works.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Mark Copeman, Director of UK-based Wingman Marketing, is an expert in Managed Service Providers (MSPs) marketing, In this episode he discusses the essential foundations of marketing for MSPs. He emphasizes the importance of starting with a clear understanding of goals, target markets, and value propositions. Mark reframes the concept of lead generation, and explains why ecosystem approach to marketing works.</p>]]>
      </content:encoded>
      <pubDate>Wed, 30 Oct 2024 02:23:38 -0700</pubDate>
      <author>Radhika </author>
      <enclosure url="https://media.transistor.fm/1f543e46/02585cad.mp3" length="43604115" type="audio/mpeg"/>
      <itunes:author>Radhika </itunes:author>
      <itunes:duration>1812</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Mark Copeman, Director of UK-based Wingman Marketing, is an expert in Managed Service Providers (MSPs) marketing, In this episode he discusses the essential foundations of marketing for MSPs. He emphasizes the importance of starting with a clear understanding of goals, target markets, and value propositions. Mark reframes the concept of lead generation, and explains why ecosystem approach to marketing works.</p>]]>
      </itunes:summary>
      <itunes:keywords>MSP, MSP SHOW</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>What I wish I knew before starting my MSP</title>
      <itunes:episode>62</itunes:episode>
      <podcast:episode>62</podcast:episode>
      <itunes:title>What I wish I knew before starting my MSP</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">fa3b72c1-0503-443a-a2e9-384f92061154</guid>
      <link>https://share.transistor.fm/s/b0bf0939</link>
      <description>
        <![CDATA[<p>In this episode of SuperPod, Alex Harvey, Managing Director of Snap IT, talks about what he wished he knew when starting his MSP. Alex dives deep into the early days of his MSP business journey, the assumptions he made, and what he would change if he were to do it all over again. He shares extremely practical insights on topics like financial management, operational processes, hiring, marketing, client acquisition, dealing with difficult clients, and pricing strategies. This is a must listen for founders who are early in their MSP journey.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>In this episode of SuperPod, Alex Harvey, Managing Director of Snap IT, talks about what he wished he knew when starting his MSP. Alex dives deep into the early days of his MSP business journey, the assumptions he made, and what he would change if he were to do it all over again. He shares extremely practical insights on topics like financial management, operational processes, hiring, marketing, client acquisition, dealing with difficult clients, and pricing strategies. This is a must listen for founders who are early in their MSP journey.</p>]]>
      </content:encoded>
      <pubDate>Wed, 23 Oct 2024 00:08:51 -0700</pubDate>
      <author>Radhika </author>
      <enclosure url="https://media.transistor.fm/b0bf0939/1ab82f09.mp3" length="58374285" type="audio/mpeg"/>
      <itunes:author>Radhika </itunes:author>
      <itunes:duration>2430</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>In this episode of SuperPod, Alex Harvey, Managing Director of Snap IT, talks about what he wished he knew when starting his MSP. Alex dives deep into the early days of his MSP business journey, the assumptions he made, and what he would change if he were to do it all over again. He shares extremely practical insights on topics like financial management, operational processes, hiring, marketing, client acquisition, dealing with difficult clients, and pricing strategies. This is a must listen for founders who are early in their MSP journey.</p>]]>
      </itunes:summary>
      <itunes:keywords>MSP</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Levelling up MSP productivity: Strategies and tactics</title>
      <itunes:episode>61</itunes:episode>
      <podcast:episode>61</podcast:episode>
      <itunes:title>Levelling up MSP productivity: Strategies and tactics</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6aafea03-bac8-4bef-a0d3-532593befe39</guid>
      <link>https://share.transistor.fm/s/93c1ff8d</link>
      <description>
        <![CDATA[<p>Claire Jenks is Director of Jenks Creative and calls herself the MSP Implementation Sidekick. Making MSPs more productive, while also ensuring they have time for themselves outside of work is something Claire wants to make happen. In this episode she shares her practical suggestions and strategies that all MSPs can follow, so they get more needle-moving work done, and still have time for their families and hobbies. </p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Claire Jenks is Director of Jenks Creative and calls herself the MSP Implementation Sidekick. Making MSPs more productive, while also ensuring they have time for themselves outside of work is something Claire wants to make happen. In this episode she shares her practical suggestions and strategies that all MSPs can follow, so they get more needle-moving work done, and still have time for their families and hobbies. </p>]]>
      </content:encoded>
      <pubDate>Tue, 15 Oct 2024 06:09:11 -0700</pubDate>
      <author>Radhika</author>
      <enclosure url="https://media.transistor.fm/93c1ff8d/5602080e.mp3" length="63338296" type="audio/mpeg"/>
      <itunes:author>Radhika</itunes:author>
      <itunes:duration>2637</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Claire Jenks is Director of Jenks Creative and calls herself the MSP Implementation Sidekick. Making MSPs more productive, while also ensuring they have time for themselves outside of work is something Claire wants to make happen. In this episode she shares her practical suggestions and strategies that all MSPs can follow, so they get more needle-moving work done, and still have time for their families and hobbies. </p>]]>
      </itunes:summary>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How timely mentorship is helping this MSP scale new peaks</title>
      <itunes:episode>60</itunes:episode>
      <podcast:episode>60</podcast:episode>
      <itunes:title>How timely mentorship is helping this MSP scale new peaks</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9d88d457-6d64-4913-93ca-5e7c1df43c38</guid>
      <link>https://share.transistor.fm/s/97e00d85</link>
      <description>
        <![CDATA[<p>Chance meetings can sometimes create outsize impact. This was the case for Steve Rumancik and Dave Patel. They meet on the sidelines of SuperOps' SuperSummit - a late night chat at a hotel bar led to Dave becoming Steve's mentor. Over the past many months Dave and Steve have changed the course of growth at Peak Technologies</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Chance meetings can sometimes create outsize impact. This was the case for Steve Rumancik and Dave Patel. They meet on the sidelines of SuperOps' SuperSummit - a late night chat at a hotel bar led to Dave becoming Steve's mentor. Over the past many months Dave and Steve have changed the course of growth at Peak Technologies</p>]]>
      </content:encoded>
      <pubDate>Tue, 08 Oct 2024 02:10:52 -0700</pubDate>
      <author>Radhika</author>
      <enclosure url="https://media.transistor.fm/97e00d85/23f26b86.mp3" length="82807122" type="audio/mpeg"/>
      <itunes:author>Radhika</itunes:author>
      <itunes:duration>3448</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Chance meetings can sometimes create outsize impact. This was the case for Steve Rumancik and Dave Patel. They meet on the sidelines of SuperOps' SuperSummit - a late night chat at a hotel bar led to Dave becoming Steve's mentor. Over the past many months Dave and Steve have changed the course of growth at Peak Technologies</p>]]>
      </itunes:summary>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Successfully scaling the co-managed IT model: A first-person account</title>
      <itunes:episode>59</itunes:episode>
      <podcast:episode>59</podcast:episode>
      <itunes:title>Successfully scaling the co-managed IT model: A first-person account</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9b4f7932-c367-4b5b-b2b9-936d440d2a96</guid>
      <link>https://share.transistor.fm/s/339ddad3</link>
      <description>
        <![CDATA[<p>Vera Tucci is Co-owner and CEO of Italy-based T-Consulting. She has over 16 years of experience in the industry, and has found success with the co-managed IT services model. In this episode, she talks about co-managed IT services, adapting marketing to IT managers, and client management strategies in running a successful MSP.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Vera Tucci is Co-owner and CEO of Italy-based T-Consulting. She has over 16 years of experience in the industry, and has found success with the co-managed IT services model. In this episode, she talks about co-managed IT services, adapting marketing to IT managers, and client management strategies in running a successful MSP.</p>]]>
      </content:encoded>
      <pubDate>Tue, 01 Oct 2024 04:57:38 -0700</pubDate>
      <author>Radhika </author>
      <enclosure url="https://media.transistor.fm/339ddad3/4b54d1a6.mp3" length="55694630" type="audio/mpeg"/>
      <itunes:author>Radhika </itunes:author>
      <itunes:duration>2317</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Vera Tucci is Co-owner and CEO of Italy-based T-Consulting. She has over 16 years of experience in the industry, and has found success with the co-managed IT services model. In this episode, she talks about co-managed IT services, adapting marketing to IT managers, and client management strategies in running a successful MSP.</p>]]>
      </itunes:summary>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Cracking the code: Secrets to MSP Growth</title>
      <itunes:episode>58</itunes:episode>
      <podcast:episode>58</podcast:episode>
      <itunes:title>Cracking the code: Secrets to MSP Growth</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0eae0d2f-5090-4de0-b538-47d2c36e74b6</guid>
      <link>https://share.transistor.fm/s/76206b0e</link>
      <description>
        <![CDATA[<p>Harrison Baron, Founder and CEO of Baron Media and Host of the Brutally Honest podcast, also now runs Growth Generators, a YouTube channel aiding MSPs. In his early career, he helped grow an MSP to $2M in two years. After launching his agency, he pivoted to YouTube, producing 5 videos weekly on sales, marketing, and operations for MSPs. He has built an online community through Discord and runs an MSP mentorship program called MSP Heroes. In this episode he shares his secrets to cracking the MSP growth code</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Harrison Baron, Founder and CEO of Baron Media and Host of the Brutally Honest podcast, also now runs Growth Generators, a YouTube channel aiding MSPs. In his early career, he helped grow an MSP to $2M in two years. After launching his agency, he pivoted to YouTube, producing 5 videos weekly on sales, marketing, and operations for MSPs. He has built an online community through Discord and runs an MSP mentorship program called MSP Heroes. In this episode he shares his secrets to cracking the MSP growth code</p>]]>
      </content:encoded>
      <pubDate>Wed, 25 Sep 2024 02:35:44 -0700</pubDate>
      <author>Radhika</author>
      <enclosure url="https://media.transistor.fm/76206b0e/8b8e2350.mp3" length="69434070" type="audio/mpeg"/>
      <itunes:author>Radhika</itunes:author>
      <itunes:duration>2889</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Harrison Baron, Founder and CEO of Baron Media and Host of the Brutally Honest podcast, also now runs Growth Generators, a YouTube channel aiding MSPs. In his early career, he helped grow an MSP to $2M in two years. After launching his agency, he pivoted to YouTube, producing 5 videos weekly on sales, marketing, and operations for MSPs. He has built an online community through Discord and runs an MSP mentorship program called MSP Heroes. In this episode he shares his secrets to cracking the MSP growth code</p>]]>
      </itunes:summary>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Community and collaboration: the secret sauce to MSP success</title>
      <itunes:episode>57</itunes:episode>
      <podcast:episode>57</podcast:episode>
      <itunes:title>Community and collaboration: the secret sauce to MSP success</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a410e0d8-a6fb-4f9e-bae1-d8267f7502b9</guid>
      <link>https://share.transistor.fm/s/46a6ee88</link>
      <description>
        <![CDATA[<p>Rob Rae is Corporate President of Community and Ecosystem at Pax8. He is the face and voice of Pax8 for partners. His passion lies in forging close ties with MSPs and vendors, effortlessly blending all facets of the ecosystem into a vibrant and unified community.</p><p>In this episode he speaks about MSP relationships, community support, managed services growth, industry challenges and opportunities, and Pax8's initiatives for partners.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Rob Rae is Corporate President of Community and Ecosystem at Pax8. He is the face and voice of Pax8 for partners. His passion lies in forging close ties with MSPs and vendors, effortlessly blending all facets of the ecosystem into a vibrant and unified community.</p><p>In this episode he speaks about MSP relationships, community support, managed services growth, industry challenges and opportunities, and Pax8's initiatives for partners.</p>]]>
      </content:encoded>
      <pubDate>Thu, 19 Sep 2024 06:33:23 -0700</pubDate>
      <author>Radhika</author>
      <enclosure url="https://media.transistor.fm/46a6ee88/61c179c9.mp3" length="46234227" type="audio/mpeg"/>
      <itunes:author>Radhika</itunes:author>
      <itunes:duration>1924</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Rob Rae is Corporate President of Community and Ecosystem at Pax8. He is the face and voice of Pax8 for partners. His passion lies in forging close ties with MSPs and vendors, effortlessly blending all facets of the ecosystem into a vibrant and unified community.</p><p>In this episode he speaks about MSP relationships, community support, managed services growth, industry challenges and opportunities, and Pax8's initiatives for partners.</p>]]>
      </itunes:summary>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>What MSPs needs to know about the recession</title>
      <itunes:episode>41</itunes:episode>
      <podcast:episode>41</podcast:episode>
      <itunes:title>What MSPs needs to know about the recession</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c97ef766-b613-417e-8727-52b9b19b6769</guid>
      <link>https://share.transistor.fm/s/9e8cfd9b</link>
      <description>
        <![CDATA[<p>Launching special edition of <a href="http://superops.ai/">SuperOps.ai</a>'s podcast, SuperPod - Recession-proof your MSP. In the 1st episode, Canalys' Senior Analyst, Robin Ody, shares data and his analysis on how the recession could affect Managed Service Providers (MSPs).</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Launching special edition of <a href="http://superops.ai/">SuperOps.ai</a>'s podcast, SuperPod - Recession-proof your MSP. In the 1st episode, Canalys' Senior Analyst, Robin Ody, shares data and his analysis on how the recession could affect Managed Service Providers (MSPs).</p>]]>
      </content:encoded>
      <pubDate>Thu, 19 Sep 2024 03:49:01 -0700</pubDate>
      <author>Radhika</author>
      <enclosure url="https://media.transistor.fm/9e8cfd9b/03dab678.mp3" length="50556522" type="audio/mpeg"/>
      <itunes:author>Radhika</itunes:author>
      <itunes:duration>2105</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Launching special edition of <a href="http://superops.ai/">SuperOps.ai</a>'s podcast, SuperPod - Recession-proof your MSP. In the 1st episode, Canalys' Senior Analyst, Robin Ody, shares data and his analysis on how the recession could affect Managed Service Providers (MSPs).</p>]]>
      </itunes:summary>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>What an MSP should do when growth plateaus</title>
      <itunes:episode>56</itunes:episode>
      <podcast:episode>56</podcast:episode>
      <itunes:title>What an MSP should do when growth plateaus</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8ee37ea8-c121-44fd-9a84-b533b037abe9</guid>
      <link>https://share.transistor.fm/s/b53f7e68</link>
      <description>
        <![CDATA[<p>Pete Matheson started Tekkers IT Solutions in 2011 at the tail end of the previous recession. He grew the business to over 16 staff and over £1.2m in revenue. He successfully sold the business in 2020. He is using the lessons he learned from building, scaling, and selling his business to coach other MSPs. He is also a popular YouTuber and mobile &amp; tech reviewer.</p><p>In this episode, he talks about the challenges that prevent smaller MSPs from achieving growth.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Pete Matheson started Tekkers IT Solutions in 2011 at the tail end of the previous recession. He grew the business to over 16 staff and over £1.2m in revenue. He successfully sold the business in 2020. He is using the lessons he learned from building, scaling, and selling his business to coach other MSPs. He is also a popular YouTuber and mobile &amp; tech reviewer.</p><p>In this episode, he talks about the challenges that prevent smaller MSPs from achieving growth.</p>]]>
      </content:encoded>
      <pubDate>Thu, 19 Sep 2024 03:48:35 -0700</pubDate>
      <author>Radhika</author>
      <enclosure url="https://media.transistor.fm/b53f7e68/67cdb370.mp3" length="71818765" type="audio/mpeg"/>
      <itunes:author>Radhika</itunes:author>
      <itunes:duration>2991</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Pete Matheson started Tekkers IT Solutions in 2011 at the tail end of the previous recession. He grew the business to over 16 staff and over £1.2m in revenue. He successfully sold the business in 2020. He is using the lessons he learned from building, scaling, and selling his business to coach other MSPs. He is also a popular YouTuber and mobile &amp; tech reviewer.</p><p>In this episode, he talks about the challenges that prevent smaller MSPs from achieving growth.</p>]]>
      </itunes:summary>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Leveraging your network - the secret to MSP success</title>
      <itunes:episode>55</itunes:episode>
      <podcast:episode>55</podcast:episode>
      <itunes:title>Leveraging your network - the secret to MSP success</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2070ad64-9e85-44fa-a694-4a16ddb0632c</guid>
      <link>https://share.transistor.fm/s/7d4c0cd2</link>
      <description>
        <![CDATA[<p>Matt Solomon is a veteran in the MSP industry. He was the 1st employee at the cybersecurity firm ID Agent. He is the Co-founder of the MSP-focused vendor marketplace, Channel Program. Matt is a sales and marketing expert and, before launching Channel Program, ran a consultancy business where he supported MSPs and others with their go-to-market strategies.</p><p>In this episode, Matt dives into the topic of how MSPs need to leverage their network online and offline. He says MSPs need to be where their customers and prospects gather and position themselves as an expert.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Matt Solomon is a veteran in the MSP industry. He was the 1st employee at the cybersecurity firm ID Agent. He is the Co-founder of the MSP-focused vendor marketplace, Channel Program. Matt is a sales and marketing expert and, before launching Channel Program, ran a consultancy business where he supported MSPs and others with their go-to-market strategies.</p><p>In this episode, Matt dives into the topic of how MSPs need to leverage their network online and offline. He says MSPs need to be where their customers and prospects gather and position themselves as an expert.</p>]]>
      </content:encoded>
      <pubDate>Thu, 19 Sep 2024 03:47:37 -0700</pubDate>
      <author>Radhika</author>
      <enclosure url="https://media.transistor.fm/7d4c0cd2/865611e4.mp3" length="47083253" type="audio/mpeg"/>
      <itunes:author>Radhika</itunes:author>
      <itunes:duration>1960</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Matt Solomon is a veteran in the MSP industry. He was the 1st employee at the cybersecurity firm ID Agent. He is the Co-founder of the MSP-focused vendor marketplace, Channel Program. Matt is a sales and marketing expert and, before launching Channel Program, ran a consultancy business where he supported MSPs and others with their go-to-market strategies.</p><p>In this episode, Matt dives into the topic of how MSPs need to leverage their network online and offline. He says MSPs need to be where their customers and prospects gather and position themselves as an expert.</p>]]>
      </itunes:summary>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Life and business lessons on resilience</title>
      <itunes:episode>54</itunes:episode>
      <podcast:episode>54</podcast:episode>
      <itunes:title>Life and business lessons on resilience</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">01639c43-9efb-4719-a5b5-4d837bd50dd5</guid>
      <link>https://share.transistor.fm/s/ec36b3e5</link>
      <description>
        <![CDATA[<p>Mark Copeman is Director at Wingman Marketing. He is a serial entrepreneur and author of MSP Secrets Revealed and Help Desk Habits. </p><p>He has worked closely with MSPs for many years, especially on making their websites effective. Having faced a severe health crisis at the age of 27, Mark talks about resilience, especially the human aspects of it.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Mark Copeman is Director at Wingman Marketing. He is a serial entrepreneur and author of MSP Secrets Revealed and Help Desk Habits. </p><p>He has worked closely with MSPs for many years, especially on making their websites effective. Having faced a severe health crisis at the age of 27, Mark talks about resilience, especially the human aspects of it.</p>]]>
      </content:encoded>
      <pubDate>Thu, 19 Sep 2024 03:47:23 -0700</pubDate>
      <author>Radhika</author>
      <enclosure url="https://media.transistor.fm/ec36b3e5/25e2e355.mp3" length="48956374" type="audio/mpeg"/>
      <itunes:author>Radhika</itunes:author>
      <itunes:duration>2038</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Mark Copeman is Director at Wingman Marketing. He is a serial entrepreneur and author of MSP Secrets Revealed and Help Desk Habits. </p><p>He has worked closely with MSPs for many years, especially on making their websites effective. Having faced a severe health crisis at the age of 27, Mark talks about resilience, especially the human aspects of it.</p>]]>
      </itunes:summary>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Automating MSP workflow to drive faster growth</title>
      <itunes:episode>53</itunes:episode>
      <podcast:episode>53</podcast:episode>
      <itunes:title>Automating MSP workflow to drive faster growth</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b377bf8b-9058-46aa-8bad-7da2ab38dbbe</guid>
      <link>https://share.transistor.fm/s/8c5c5326</link>
      <description>
        <![CDATA[<p>Chris Timm is an MSP expert and runs Sondela Consulting based in the UK. He closely works with MSP businesses across the globe and helps them achieve efficiencies and maximize profitability through the use of PSA and other business tools. He has deep experience in the MSP industry and ran an MSP business for 14 years. </p><p>In this episode, he talks about the need for automating MSP workflow if you want to achieve faster growth, especially when the overall macro economy is slowing down.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Chris Timm is an MSP expert and runs Sondela Consulting based in the UK. He closely works with MSP businesses across the globe and helps them achieve efficiencies and maximize profitability through the use of PSA and other business tools. He has deep experience in the MSP industry and ran an MSP business for 14 years. </p><p>In this episode, he talks about the need for automating MSP workflow if you want to achieve faster growth, especially when the overall macro economy is slowing down.</p>]]>
      </content:encoded>
      <pubDate>Thu, 19 Sep 2024 03:46:04 -0700</pubDate>
      <author>Radhika</author>
      <enclosure url="https://media.transistor.fm/8c5c5326/cc099278.mp3" length="44161328" type="audio/mpeg"/>
      <itunes:author>Radhika</itunes:author>
      <itunes:duration>1838</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Chris Timm is an MSP expert and runs Sondela Consulting based in the UK. He closely works with MSP businesses across the globe and helps them achieve efficiencies and maximize profitability through the use of PSA and other business tools. He has deep experience in the MSP industry and ran an MSP business for 14 years. </p><p>In this episode, he talks about the need for automating MSP workflow if you want to achieve faster growth, especially when the overall macro economy is slowing down.</p>]]>
      </itunes:summary>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>So you have a cybersecurity package, what next?</title>
      <itunes:episode>52</itunes:episode>
      <podcast:episode>52</podcast:episode>
      <itunes:title>So you have a cybersecurity package, what next?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e4dac5ec-3f12-461d-992e-cb1050e7f927</guid>
      <link>https://share.transistor.fm/s/96dde796</link>
      <description>
        <![CDATA[<p>Jennifer Bleam, better known as the “Cybersecurity Sherpa”, is the founder of MSP Sales Revolution. She is a mentor to MSPs and has helped grow several multi-million dollar companies and divisions in under 2 years each. In this episode, she talks about how MSPs should sell their cybersecurity package and shares practical and tried and tested methods to make that sale happen.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Jennifer Bleam, better known as the “Cybersecurity Sherpa”, is the founder of MSP Sales Revolution. She is a mentor to MSPs and has helped grow several multi-million dollar companies and divisions in under 2 years each. In this episode, she talks about how MSPs should sell their cybersecurity package and shares practical and tried and tested methods to make that sale happen.</p>]]>
      </content:encoded>
      <pubDate>Thu, 19 Sep 2024 03:45:23 -0700</pubDate>
      <author>Radhika</author>
      <enclosure url="https://media.transistor.fm/96dde796/87e809d5.mp3" length="51011536" type="audio/mpeg"/>
      <itunes:author>Radhika</itunes:author>
      <itunes:duration>2124</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Jennifer Bleam, better known as the “Cybersecurity Sherpa”, is the founder of MSP Sales Revolution. She is a mentor to MSPs and has helped grow several multi-million dollar companies and divisions in under 2 years each. In this episode, she talks about how MSPs should sell their cybersecurity package and shares practical and tried and tested methods to make that sale happen.</p>]]>
      </itunes:summary>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Why you need to start charging your clients more for cybersecurity</title>
      <itunes:episode>51</itunes:episode>
      <podcast:episode>51</podcast:episode>
      <itunes:title>Why you need to start charging your clients more for cybersecurity</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2788ecdc-a426-4060-b28c-aa3db0e5e887</guid>
      <link>https://share.transistor.fm/s/0bedabb1</link>
      <description>
        <![CDATA[<p>Cybersecurity is a crucial component of a business's health posture. But they're often underrated during negotiations when it comes to paying for it. In this episode of SuperPod — Recession-proof your MSP, Andrew Eardley talks about why it's important for MSPs to charge more for their cybersecurity services to help MSPs understand their importance.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Cybersecurity is a crucial component of a business's health posture. But they're often underrated during negotiations when it comes to paying for it. In this episode of SuperPod — Recession-proof your MSP, Andrew Eardley talks about why it's important for MSPs to charge more for their cybersecurity services to help MSPs understand their importance.</p>]]>
      </content:encoded>
      <pubDate>Thu, 19 Sep 2024 03:45:12 -0700</pubDate>
      <author>Radhika</author>
      <enclosure url="https://media.transistor.fm/0bedabb1/19a1817c.mp3" length="58169902" type="audio/mpeg"/>
      <itunes:author>Radhika</itunes:author>
      <itunes:duration>2422</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Cybersecurity is a crucial component of a business's health posture. But they're often underrated during negotiations when it comes to paying for it. In this episode of SuperPod — Recession-proof your MSP, Andrew Eardley talks about why it's important for MSPs to charge more for their cybersecurity services to help MSPs understand their importance.</p>]]>
      </itunes:summary>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to market technology to those who don’t want to talk tech</title>
      <itunes:episode>50</itunes:episode>
      <podcast:episode>50</podcast:episode>
      <itunes:title>How to market technology to those who don’t want to talk tech</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">36cc8d12-37c6-47b3-9350-fca10e1a4b60</guid>
      <link>https://share.transistor.fm/s/4d408480</link>
      <description>
        <![CDATA[<p>Dave Sutton is the Managing Director of Wingman Marketing. He started his career working for MSPs and realized that there wasn’t any good marketing agency that was focused on MSPs. He set out to bridge this gap and in 2017 launched Wingman, which acts as the external marketing department for MSPs.</p><p>In this episode, Dave talks about how MSPs can market tech to those who don’t want to talk about tech, especially when in a recession many businesses are looking to outsource their IT support.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Dave Sutton is the Managing Director of Wingman Marketing. He started his career working for MSPs and realized that there wasn’t any good marketing agency that was focused on MSPs. He set out to bridge this gap and in 2017 launched Wingman, which acts as the external marketing department for MSPs.</p><p>In this episode, Dave talks about how MSPs can market tech to those who don’t want to talk about tech, especially when in a recession many businesses are looking to outsource their IT support.</p>]]>
      </content:encoded>
      <pubDate>Thu, 19 Sep 2024 03:44:26 -0700</pubDate>
      <author>Radhika</author>
      <enclosure url="https://media.transistor.fm/4d408480/28a4f46d.mp3" length="53079503" type="audio/mpeg"/>
      <itunes:author>Radhika</itunes:author>
      <itunes:duration>2210</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Dave Sutton is the Managing Director of Wingman Marketing. He started his career working for MSPs and realized that there wasn’t any good marketing agency that was focused on MSPs. He set out to bridge this gap and in 2017 launched Wingman, which acts as the external marketing department for MSPs.</p><p>In this episode, Dave talks about how MSPs can market tech to those who don’t want to talk about tech, especially when in a recession many businesses are looking to outsource their IT support.</p>]]>
      </itunes:summary>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Why MSPs need to curate their client list</title>
      <itunes:episode>49</itunes:episode>
      <podcast:episode>49</podcast:episode>
      <itunes:title>Why MSPs need to curate their client list</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">be5f70ca-a3c1-434c-b937-6fd03267b8d8</guid>
      <link>https://share.transistor.fm/s/5845a1e8</link>
      <description>
        <![CDATA[<p>Joe Burns is the co-founder and CEO of Reformed IT, which offers Managed IT Services and specializes in Cyber Security. Reformed IT is Joe’s second MSP. He co-founded Pyranet UK in 2005, and exited it successfully in 2016 when Townley Group acquired it. Joe remained at Townley as its Group Managing Director until 2019. </p><p>In this episode, Joe shares how the lessons he learned from his experience building Pyranet have influenced his second stint as an MSP entrepreneur. One of the key lessons is the importance of carefully selecting the partners an MSP chooses to work with, and this includes clients. Joe does a deep dive into why and how MSPs can curate their client list, and why that is particularly important in an uncertain economic climate.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Joe Burns is the co-founder and CEO of Reformed IT, which offers Managed IT Services and specializes in Cyber Security. Reformed IT is Joe’s second MSP. He co-founded Pyranet UK in 2005, and exited it successfully in 2016 when Townley Group acquired it. Joe remained at Townley as its Group Managing Director until 2019. </p><p>In this episode, Joe shares how the lessons he learned from his experience building Pyranet have influenced his second stint as an MSP entrepreneur. One of the key lessons is the importance of carefully selecting the partners an MSP chooses to work with, and this includes clients. Joe does a deep dive into why and how MSPs can curate their client list, and why that is particularly important in an uncertain economic climate.</p>]]>
      </content:encoded>
      <pubDate>Thu, 19 Sep 2024 03:44:06 -0700</pubDate>
      <author>Radhika</author>
      <enclosure url="https://media.transistor.fm/5845a1e8/289ffdff.mp3" length="39592513" type="audio/mpeg"/>
      <itunes:author>Radhika</itunes:author>
      <itunes:duration>1648</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Joe Burns is the co-founder and CEO of Reformed IT, which offers Managed IT Services and specializes in Cyber Security. Reformed IT is Joe’s second MSP. He co-founded Pyranet UK in 2005, and exited it successfully in 2016 when Townley Group acquired it. Joe remained at Townley as its Group Managing Director until 2019. </p><p>In this episode, Joe shares how the lessons he learned from his experience building Pyranet have influenced his second stint as an MSP entrepreneur. One of the key lessons is the importance of carefully selecting the partners an MSP chooses to work with, and this includes clients. Joe does a deep dive into why and how MSPs can curate their client list, and why that is particularly important in an uncertain economic climate.</p>]]>
      </itunes:summary>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Creating a resilient MSP that is built for success</title>
      <itunes:episode>48</itunes:episode>
      <podcast:episode>48</podcast:episode>
      <itunes:title>Creating a resilient MSP that is built for success</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c37544a4-29f8-492d-b614-85f725b6bee6</guid>
      <link>https://share.transistor.fm/s/b7d2d0ac</link>
      <description>
        <![CDATA[<p>How resilient is your MSP business? When the macroeconomic climate becomes inclement, will your MSP weather the storm? Vera Tucci, Co-owner and COO of T-Consulting shares hard-earned lessons on building a resilient MSP in this episode of SuperPod - Recession-proof your MSP.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>How resilient is your MSP business? When the macroeconomic climate becomes inclement, will your MSP weather the storm? Vera Tucci, Co-owner and COO of T-Consulting shares hard-earned lessons on building a resilient MSP in this episode of SuperPod - Recession-proof your MSP.</p>]]>
      </content:encoded>
      <pubDate>Thu, 19 Sep 2024 03:43:49 -0700</pubDate>
      <author>Radhika</author>
      <enclosure url="https://media.transistor.fm/b7d2d0ac/6aefa65e.mp3" length="72100795" type="audio/mpeg"/>
      <itunes:author>Radhika</itunes:author>
      <itunes:duration>3002</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>How resilient is your MSP business? When the macroeconomic climate becomes inclement, will your MSP weather the storm? Vera Tucci, Co-owner and COO of T-Consulting shares hard-earned lessons on building a resilient MSP in this episode of SuperPod - Recession-proof your MSP.</p>]]>
      </itunes:summary>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Why and how to become indispensable to your clients</title>
      <itunes:episode>47</itunes:episode>
      <podcast:episode>47</podcast:episode>
      <itunes:title>Why and how to become indispensable to your clients</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">96fd9621-ee9a-4c6b-a5bc-940359665a51</guid>
      <link>https://share.transistor.fm/s/3f5fdd20</link>
      <description>
        <![CDATA[<p>Customer retention is an uphill battle, especially in times of retention where businesses are cutting corners and saving costs. That's why Richard Tubb talks about the need to be an essential partner in your client's eyes and how you can reach that level.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Customer retention is an uphill battle, especially in times of retention where businesses are cutting corners and saving costs. That's why Richard Tubb talks about the need to be an essential partner in your client's eyes and how you can reach that level.</p>]]>
      </content:encoded>
      <pubDate>Thu, 19 Sep 2024 03:43:40 -0700</pubDate>
      <author>Radhika</author>
      <enclosure url="https://media.transistor.fm/3f5fdd20/5d13046a.mp3" length="54239736" type="audio/mpeg"/>
      <itunes:author>Radhika</itunes:author>
      <itunes:duration>2258</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Customer retention is an uphill battle, especially in times of retention where businesses are cutting corners and saving costs. That's why Richard Tubb talks about the need to be an essential partner in your client's eyes and how you can reach that level.</p>]]>
      </itunes:summary>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Surviving challenging times by being a better leader</title>
      <itunes:episode>46</itunes:episode>
      <podcast:episode>46</podcast:episode>
      <itunes:title>Surviving challenging times by being a better leader</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">5b9efd2f-729a-4baa-9406-8eebc7082f25</guid>
      <link>https://share.transistor.fm/s/5e9f91d0</link>
      <description>
        <![CDATA[<p>Ian Luckett and Stuart Warwick are founders of the MSP Growth Hub. Ian has over 20 years of experience as a mentor, coach and business strategist. Stuart is an MSP-focused business coach, creator of the Scale with Confidence model and Founder of the MSP Mastery program. </p><p>In this episode, Ian and Stuart speak about how an MSP business owner can survive and thrive in challenging times by being a great leader and how to become one.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Ian Luckett and Stuart Warwick are founders of the MSP Growth Hub. Ian has over 20 years of experience as a mentor, coach and business strategist. Stuart is an MSP-focused business coach, creator of the Scale with Confidence model and Founder of the MSP Mastery program. </p><p>In this episode, Ian and Stuart speak about how an MSP business owner can survive and thrive in challenging times by being a great leader and how to become one.</p>]]>
      </content:encoded>
      <pubDate>Thu, 19 Sep 2024 03:43:27 -0700</pubDate>
      <author>Radhika</author>
      <enclosure url="https://media.transistor.fm/5e9f91d0/d4e62398.mp3" length="56629724" type="audio/mpeg"/>
      <itunes:author>Radhika</itunes:author>
      <itunes:duration>2358</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Ian Luckett and Stuart Warwick are founders of the MSP Growth Hub. Ian has over 20 years of experience as a mentor, coach and business strategist. Stuart is an MSP-focused business coach, creator of the Scale with Confidence model and Founder of the MSP Mastery program. </p><p>In this episode, Ian and Stuart speak about how an MSP business owner can survive and thrive in challenging times by being a great leader and how to become one.</p>]]>
      </itunes:summary>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Growing your MSP in a recession</title>
      <itunes:episode>46</itunes:episode>
      <podcast:episode>46</podcast:episode>
      <itunes:title>Growing your MSP in a recession</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c4f7be3a-8186-4569-af76-8b28f10aa062</guid>
      <link>https://share.transistor.fm/s/1cdc9e2e</link>
      <description>
        <![CDATA[<p>Tracy Pound is the founder and MD of Maximity Ltd &amp; the chair of CompTIA board of directors. Having worked with thousands of MSPs, she helps people take the SH out of IT day in and day out. In this episode with SuperPod, she reveals exclusive insights about growing your MSP in a recession.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Tracy Pound is the founder and MD of Maximity Ltd &amp; the chair of CompTIA board of directors. Having worked with thousands of MSPs, she helps people take the SH out of IT day in and day out. In this episode with SuperPod, she reveals exclusive insights about growing your MSP in a recession.</p>]]>
      </content:encoded>
      <pubDate>Thu, 19 Sep 2024 03:43:18 -0700</pubDate>
      <author>Radhika</author>
      <enclosure url="https://media.transistor.fm/1cdc9e2e/c55c4ed7.mp3" length="48103461" type="audio/mpeg"/>
      <itunes:author>Radhika</itunes:author>
      <itunes:image href="https://img.transistor.fm/doYla_r6atFh2XyJUrXZ3OTtlCdrY_zBx_MMvh9zzWI/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hYmU4/NDE4MjMzYTNhM2Ni/NzYzZDFhNjAxZmVm/Yzc3NS5qcGc.jpg"/>
      <itunes:duration>2002</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Tracy Pound is the founder and MD of Maximity Ltd &amp; the chair of CompTIA board of directors. Having worked with thousands of MSPs, she helps people take the SH out of IT day in and day out. In this episode with SuperPod, she reveals exclusive insights about growing your MSP in a recession.</p>]]>
      </itunes:summary>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Leveraging automation for efficiency and succession-planning</title>
      <itunes:episode>45</itunes:episode>
      <podcast:episode>45</podcast:episode>
      <itunes:title>Leveraging automation for efficiency and succession-planning</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">044960bc-fd7a-4488-9418-3bc905475d60</guid>
      <link>https://share.transistor.fm/s/c04c6a5f</link>
      <description>
        <![CDATA[<p>Scott Riley is a tech strategy professional who has worked in the IT and tech industry for over 20 years. He has held leadership roles at some of the UK’s largest IT service providers. Scott now runs a Microsoft 365 and Azure consultancy firm Cloud Nexus.</p><p>In this episode, Scott shares his insights on how in the recession, automation and standardization are a must for MSPs not just from an operational efficiency point of view, but also from a succession planning point of view.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Scott Riley is a tech strategy professional who has worked in the IT and tech industry for over 20 years. He has held leadership roles at some of the UK’s largest IT service providers. Scott now runs a Microsoft 365 and Azure consultancy firm Cloud Nexus.</p><p>In this episode, Scott shares his insights on how in the recession, automation and standardization are a must for MSPs not just from an operational efficiency point of view, but also from a succession planning point of view.</p>]]>
      </content:encoded>
      <pubDate>Thu, 19 Sep 2024 03:43:07 -0700</pubDate>
      <author>Radhika</author>
      <enclosure url="https://media.transistor.fm/c04c6a5f/827750e6.mp3" length="60601943" type="audio/mpeg"/>
      <itunes:author>Radhika</itunes:author>
      <itunes:duration>2523</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Scott Riley is a tech strategy professional who has worked in the IT and tech industry for over 20 years. He has held leadership roles at some of the UK’s largest IT service providers. Scott now runs a Microsoft 365 and Azure consultancy firm Cloud Nexus.</p><p>In this episode, Scott shares his insights on how in the recession, automation and standardization are a must for MSPs not just from an operational efficiency point of view, but also from a succession planning point of view.</p>]]>
      </itunes:summary>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Diversity &amp; inclusion go hand-in-hand with growth</title>
      <itunes:episode>44</itunes:episode>
      <podcast:episode>44</podcast:episode>
      <itunes:title>Diversity &amp; inclusion go hand-in-hand with growth</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">c92868fe-49dd-41f2-bfa5-4ec5d0cbef2d</guid>
      <link>https://share.transistor.fm/s/5514ceee</link>
      <description>
        <![CDATA[<p>Kris Blackmon is Chief Channel Officer at channel strategy leader JS Group. Kris is a veteran channel community builder and a fierce advocate of diversity, equity, and inclusion. In this episode of SuperPod — Recession-proof your MSP, Kris talks about why it's so important to have a diverse workplace, and how it actually walks along with your company's growth.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Kris Blackmon is Chief Channel Officer at channel strategy leader JS Group. Kris is a veteran channel community builder and a fierce advocate of diversity, equity, and inclusion. In this episode of SuperPod — Recession-proof your MSP, Kris talks about why it's so important to have a diverse workplace, and how it actually walks along with your company's growth.</p>]]>
      </content:encoded>
      <pubDate>Thu, 19 Sep 2024 03:42:58 -0700</pubDate>
      <author>Radhika</author>
      <enclosure url="https://media.transistor.fm/5514ceee/2437acf0.mp3" length="43537636" type="audio/mpeg"/>
      <itunes:author>Radhika</itunes:author>
      <itunes:duration>1812</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Kris Blackmon is Chief Channel Officer at channel strategy leader JS Group. Kris is a veteran channel community builder and a fierce advocate of diversity, equity, and inclusion. In this episode of SuperPod — Recession-proof your MSP, Kris talks about why it's so important to have a diverse workplace, and how it actually walks along with your company's growth.</p>]]>
      </itunes:summary>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Why is now the best time to take a good, hard look at your marketing strategy</title>
      <itunes:episode>43</itunes:episode>
      <podcast:episode>43</podcast:episode>
      <itunes:title>Why is now the best time to take a good, hard look at your marketing strategy</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">41d040b0-5e6c-4435-8986-6b68d3b367dc</guid>
      <link>https://share.transistor.fm/s/94815685</link>
      <description>
        <![CDATA[<p>If you're worried about your leads going down in a recession, you might need some help marketing your MSP effectively. How do you go about it? That's what we asked Paul Green on this episode of SuperPod — Recession-proof your MSP. Tune in!</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>If you're worried about your leads going down in a recession, you might need some help marketing your MSP effectively. How do you go about it? That's what we asked Paul Green on this episode of SuperPod — Recession-proof your MSP. Tune in!</p>]]>
      </content:encoded>
      <pubDate>Thu, 19 Sep 2024 03:42:49 -0700</pubDate>
      <author>Arvind Parthiban and Radhika Nair</author>
      <enclosure url="https://media.transistor.fm/94815685/eeffd69d.mp3" length="40223101" type="audio/mpeg"/>
      <itunes:author>Arvind Parthiban and Radhika Nair</itunes:author>
      <itunes:duration>1674</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>If you're worried about your leads going down in a recession, you might need some help marketing your MSP effectively. How do you go about it? That's what we asked Paul Green on this episode of SuperPod — Recession-proof your MSP. Tune in!</p>]]>
      </itunes:summary>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>What an acquirer looks for in an MSP</title>
      <itunes:episode>42</itunes:episode>
      <podcast:episode>42</podcast:episode>
      <itunes:title>What an acquirer looks for in an MSP</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">1414bab3-befe-471f-9c31-478d75ce564c</guid>
      <link>https://share.transistor.fm/s/4e22f827</link>
      <description>
        <![CDATA[<p>Acquisitions are a dream for MSPs but getting acquired is a long and tricky journey that comes with numerous pitfalls. That's why we talked to Dave Patel, Co-founder &amp; CTO of BilledRight, for his insights on the green flags that every acquirer looks for.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Acquisitions are a dream for MSPs but getting acquired is a long and tricky journey that comes with numerous pitfalls. That's why we talked to Dave Patel, Co-founder &amp; CTO of BilledRight, for his insights on the green flags that every acquirer looks for.</p>]]>
      </content:encoded>
      <pubDate>Thu, 19 Sep 2024 03:42:32 -0700</pubDate>
      <author>Radhika</author>
      <enclosure url="https://media.transistor.fm/4e22f827/c714d431.mp3" length="41541167" type="audio/mpeg"/>
      <itunes:author>Radhika</itunes:author>
      <itunes:duration>1729</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Acquisitions are a dream for MSPs but getting acquired is a long and tricky journey that comes with numerous pitfalls. That's why we talked to Dave Patel, Co-founder &amp; CTO of BilledRight, for his insights on the green flags that every acquirer looks for.</p>]]>
      </itunes:summary>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to take the leap from break-fix to a managed services business</title>
      <itunes:episode>40</itunes:episode>
      <podcast:episode>40</podcast:episode>
      <itunes:title>How to take the leap from break-fix to a managed services business</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e5478142-7541-4503-90d4-113d90b121ca</guid>
      <link>https://share.transistor.fm/s/caf38b2c</link>
      <description>
        <![CDATA[<p>Nick Martin is the director of Pennsylvania-based Main Street IT solutions. Since 2010, he’s been in the IT industry with his dad, and made his career in break-fix shops. Now, he’s moved completely into managed services, and it’s been a difficult but rewarding journey. </p><p>In this episode of SuperPod, Nick talks about his experience of moving from a break-fix model to managed services.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Nick Martin is the director of Pennsylvania-based Main Street IT solutions. Since 2010, he’s been in the IT industry with his dad, and made his career in break-fix shops. Now, he’s moved completely into managed services, and it’s been a difficult but rewarding journey. </p><p>In this episode of SuperPod, Nick talks about his experience of moving from a break-fix model to managed services.</p>]]>
      </content:encoded>
      <pubDate>Thu, 19 Sep 2024 03:42:20 -0700</pubDate>
      <author>Radhika</author>
      <enclosure url="https://media.transistor.fm/caf38b2c/43ffbccc.mp3" length="51408620" type="audio/mpeg"/>
      <itunes:author>Radhika</itunes:author>
      <itunes:duration>2140</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Nick Martin is the director of Pennsylvania-based Main Street IT solutions. Since 2010, he’s been in the IT industry with his dad, and made his career in break-fix shops. Now, he’s moved completely into managed services, and it’s been a difficult but rewarding journey. </p><p>In this episode of SuperPod, Nick talks about his experience of moving from a break-fix model to managed services.</p>]]>
      </itunes:summary>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Moving away from break-fix to managed services as a solo MSP</title>
      <itunes:episode>39</itunes:episode>
      <podcast:episode>39</podcast:episode>
      <itunes:title>Moving away from break-fix to managed services as a solo MSP</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f9ae449f-3d74-43df-adaa-ae73cff19529</guid>
      <link>https://share.transistor.fm/s/66269a04</link>
      <description>
        <![CDATA[<p>Rob Ellis, Founder of The Microsoft 365 Chap, often refers to himself as a one-man band. With over 24 years of experience in IT, he’s built a successful MSP business from scratch after being in the field of IT consultancy for a long time. And he’s never been happier. </p><p>In this episode of SuperPod, Rob shares insights and lessons he’s learned while starting and running his solo MSP.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Rob Ellis, Founder of The Microsoft 365 Chap, often refers to himself as a one-man band. With over 24 years of experience in IT, he’s built a successful MSP business from scratch after being in the field of IT consultancy for a long time. And he’s never been happier. </p><p>In this episode of SuperPod, Rob shares insights and lessons he’s learned while starting and running his solo MSP.</p>]]>
      </content:encoded>
      <pubDate>Thu, 19 Sep 2024 03:42:03 -0700</pubDate>
      <author>Radhika</author>
      <enclosure url="https://media.transistor.fm/66269a04/ebdc25c4.mp3" length="57199110" type="audio/mpeg"/>
      <itunes:author>Radhika</itunes:author>
      <itunes:duration>2381</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Rob Ellis, Founder of The Microsoft 365 Chap, often refers to himself as a one-man band. With over 24 years of experience in IT, he’s built a successful MSP business from scratch after being in the field of IT consultancy for a long time. And he’s never been happier. </p><p>In this episode of SuperPod, Rob shares insights and lessons he’s learned while starting and running his solo MSP.</p>]]>
      </itunes:summary>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Building an MSP practice on cybersecurity</title>
      <itunes:episode>38</itunes:episode>
      <podcast:episode>38</podcast:episode>
      <itunes:title>Building an MSP practice on cybersecurity</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">6b6e1823-abf0-44df-af39-b6939692c459</guid>
      <link>https://share.transistor.fm/s/23b1c1f7</link>
      <description>
        <![CDATA[<p>Chris Noles is President of Beyond Computer Solutions. He started as a Network Engineer in 1997. Chris has more than 24 years of experience in security services. Chris works with title companies, real estate attorneys, and mortgage companies. </p><p>In this episode of SuperPod, Chris talks about what it takes for MSPs to build their practice on cybersecurity.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Chris Noles is President of Beyond Computer Solutions. He started as a Network Engineer in 1997. Chris has more than 24 years of experience in security services. Chris works with title companies, real estate attorneys, and mortgage companies. </p><p>In this episode of SuperPod, Chris talks about what it takes for MSPs to build their practice on cybersecurity.</p>]]>
      </content:encoded>
      <pubDate>Thu, 19 Sep 2024 03:41:39 -0700</pubDate>
      <author>Radhika</author>
      <enclosure url="https://media.transistor.fm/23b1c1f7/2d07fd88.mp3" length="35293541" type="audio/mpeg"/>
      <itunes:author>Radhika</itunes:author>
      <itunes:duration>1469</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Chris Noles is President of Beyond Computer Solutions. He started as a Network Engineer in 1997. Chris has more than 24 years of experience in security services. Chris works with title companies, real estate attorneys, and mortgage companies. </p><p>In this episode of SuperPod, Chris talks about what it takes for MSPs to build their practice on cybersecurity.</p>]]>
      </itunes:summary>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>True MSP's journey to 100 customers</title>
      <itunes:episode>37</itunes:episode>
      <podcast:episode>37</podcast:episode>
      <itunes:title>True MSP's journey to 100 customers</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a24c7046-4692-4d71-b7ad-4590df48eae7</guid>
      <link>https://share.transistor.fm/s/e80a94c8</link>
      <description>
        <![CDATA[<p>Neil Shaw runs England-based True MSP. He has worked in the IT industry since the mid-90s and started True MSP in 2017. And in these few short years, he and his business partner have built an MSP with 10 team members, 100 clients, and boasts of a 100% client retention rate. True MSP has reached the 1 million pounds milestone and is on track to reach 2 million pounds soon.</p><p>In this episode, Neil speaks about his MSP’s journey to 100 customers and shares his lessons and insights on how to build and scale an MSP.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Neil Shaw runs England-based True MSP. He has worked in the IT industry since the mid-90s and started True MSP in 2017. And in these few short years, he and his business partner have built an MSP with 10 team members, 100 clients, and boasts of a 100% client retention rate. True MSP has reached the 1 million pounds milestone and is on track to reach 2 million pounds soon.</p><p>In this episode, Neil speaks about his MSP’s journey to 100 customers and shares his lessons and insights on how to build and scale an MSP.</p>]]>
      </content:encoded>
      <pubDate>Thu, 19 Sep 2024 03:41:21 -0700</pubDate>
      <author>Radhika</author>
      <enclosure url="https://media.transistor.fm/e80a94c8/cd20bd9e.mp3" length="47001011" type="audio/mpeg"/>
      <itunes:author>Radhika</itunes:author>
      <itunes:duration>1956</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Neil Shaw runs England-based True MSP. He has worked in the IT industry since the mid-90s and started True MSP in 2017. And in these few short years, he and his business partner have built an MSP with 10 team members, 100 clients, and boasts of a 100% client retention rate. True MSP has reached the 1 million pounds milestone and is on track to reach 2 million pounds soon.</p><p>In this episode, Neil speaks about his MSP’s journey to 100 customers and shares his lessons and insights on how to build and scale an MSP.</p>]]>
      </itunes:summary>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How you can build an MSP you can sell</title>
      <itunes:episode>36</itunes:episode>
      <podcast:episode>36</podcast:episode>
      <itunes:title>How you can build an MSP you can sell</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">66135747-1733-4789-b100-ef3cbf61586c</guid>
      <link>https://share.transistor.fm/s/1163b0e5</link>
      <description>
        <![CDATA[<p>Andrew Eardley is the Founder of Prompt PC and MSP Easy Tools. He launched Prompt PC, a Stoke-on-Trent, England-based IT support and security service provider in 1998. It was acquired earlier this year, and he launched MSP Easy Tools in 2019. It offers a package of products, especially for MSPs.</p><p>In this episode of SuperPod, Andrew talks in detail about his 10-step guide that can help MSPs build and sell their business.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Andrew Eardley is the Founder of Prompt PC and MSP Easy Tools. He launched Prompt PC, a Stoke-on-Trent, England-based IT support and security service provider in 1998. It was acquired earlier this year, and he launched MSP Easy Tools in 2019. It offers a package of products, especially for MSPs.</p><p>In this episode of SuperPod, Andrew talks in detail about his 10-step guide that can help MSPs build and sell their business.</p>]]>
      </content:encoded>
      <pubDate>Thu, 19 Sep 2024 03:41:07 -0700</pubDate>
      <author>Radhika</author>
      <enclosure url="https://media.transistor.fm/1163b0e5/7eb2cde0.mp3" length="54139508" type="audio/mpeg"/>
      <itunes:author>Radhika</itunes:author>
      <itunes:duration>2254</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Andrew Eardley is the Founder of Prompt PC and MSP Easy Tools. He launched Prompt PC, a Stoke-on-Trent, England-based IT support and security service provider in 1998. It was acquired earlier this year, and he launched MSP Easy Tools in 2019. It offers a package of products, especially for MSPs.</p><p>In this episode of SuperPod, Andrew talks in detail about his 10-step guide that can help MSPs build and sell their business.</p>]]>
      </itunes:summary>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to build a security-first MSP</title>
      <itunes:episode>35</itunes:episode>
      <podcast:episode>35</podcast:episode>
      <itunes:title>How to build a security-first MSP</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">498b6f06-3033-4eb9-bea8-1f5adca0fc7a</guid>
      <link>https://share.transistor.fm/s/fc72461c</link>
      <description>
        <![CDATA[<p>Jonathan Sheldon is President of Boston-based FlightPath IT, which offers managed IT services for small and medium businesses in Greater Boston and beyond. FlightPath IT started in 2016 and offers everything from Cloud backups and help desk to technology consulting and IT security.</p><p>In this episode of SuperPod, Jonathan talks about running a security-focused MSP, the importance of having an end goal in mind when starting out, about not just ensuring employees have a security-first mindset but also educating end-users so they take all precautions needed.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Jonathan Sheldon is President of Boston-based FlightPath IT, which offers managed IT services for small and medium businesses in Greater Boston and beyond. FlightPath IT started in 2016 and offers everything from Cloud backups and help desk to technology consulting and IT security.</p><p>In this episode of SuperPod, Jonathan talks about running a security-focused MSP, the importance of having an end goal in mind when starting out, about not just ensuring employees have a security-first mindset but also educating end-users so they take all precautions needed.</p>]]>
      </content:encoded>
      <pubDate>Thu, 19 Sep 2024 03:40:38 -0700</pubDate>
      <author>Radhika</author>
      <enclosure url="https://media.transistor.fm/fc72461c/449321e9.mp3" length="39801665" type="audio/mpeg"/>
      <itunes:author>Radhika</itunes:author>
      <itunes:duration>1656</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Jonathan Sheldon is President of Boston-based FlightPath IT, which offers managed IT services for small and medium businesses in Greater Boston and beyond. FlightPath IT started in 2016 and offers everything from Cloud backups and help desk to technology consulting and IT security.</p><p>In this episode of SuperPod, Jonathan talks about running a security-focused MSP, the importance of having an end goal in mind when starting out, about not just ensuring employees have a security-first mindset but also educating end-users so they take all precautions needed.</p>]]>
      </itunes:summary>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Breaking the glass ceiling: what it's Like for a woman working in tech</title>
      <itunes:episode>34</itunes:episode>
      <podcast:episode>34</podcast:episode>
      <itunes:title>Breaking the glass ceiling: what it's Like for a woman working in tech</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2ed4546d-83c3-4871-a4ad-bda4ede30ef6</guid>
      <link>https://share.transistor.fm/s/2a9d5efe</link>
      <description>
        <![CDATA[<p>Tracy Pound is the Founder and MD of MaximITy, which offers IT training, consultancy, and project management to companies. She's also the chair of the board of directors of CompTIA, the IT trade association. She also serves on the advisory board for Channel Futures and is also the Co-founder of Prism Solutions, an insurance brokerage.</p><p>In this episode of SuperPod, Tracy talks about why the MSP and IT industry need more women founders and employees, what it takes to start and scale an MSP business, and how doing “it”, be it sales or marketing, is the best way to pick up the skill.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Tracy Pound is the Founder and MD of MaximITy, which offers IT training, consultancy, and project management to companies. She's also the chair of the board of directors of CompTIA, the IT trade association. She also serves on the advisory board for Channel Futures and is also the Co-founder of Prism Solutions, an insurance brokerage.</p><p>In this episode of SuperPod, Tracy talks about why the MSP and IT industry need more women founders and employees, what it takes to start and scale an MSP business, and how doing “it”, be it sales or marketing, is the best way to pick up the skill.</p>]]>
      </content:encoded>
      <pubDate>Mon, 16 Sep 2024 01:29:05 -0700</pubDate>
      <author>Radhika</author>
      <enclosure url="https://media.transistor.fm/2a9d5efe/f89eebec.mp3" length="69429853" type="audio/mpeg"/>
      <itunes:author>Radhika</itunes:author>
      <itunes:duration>2889</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Tracy Pound is the Founder and MD of MaximITy, which offers IT training, consultancy, and project management to companies. She's also the chair of the board of directors of CompTIA, the IT trade association. She also serves on the advisory board for Channel Futures and is also the Co-founder of Prism Solutions, an insurance brokerage.</p><p>In this episode of SuperPod, Tracy talks about why the MSP and IT industry need more women founders and employees, what it takes to start and scale an MSP business, and how doing “it”, be it sales or marketing, is the best way to pick up the skill.</p>]]>
      </itunes:summary>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How great culture and empathy boosts MSP productivity</title>
      <itunes:episode>33</itunes:episode>
      <podcast:episode>33</podcast:episode>
      <itunes:title>How great culture and empathy boosts MSP productivity</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e3f3a7cf-cd9a-4d5a-a329-53c150513016</guid>
      <link>https://share.transistor.fm/s/604eb1d6</link>
      <description>
        <![CDATA[Heather Johnson is an operations expert in the MSP industry and also the co-founder and COO of Gozynta. With a strong background in human resources, Heather has led multiple SMBs to boost employee productivity. 

In this episode of SuperPod, Heather Johnson talks about the importance of empathy in setting up a cheerful and supportive work culture. Heather also cites her learnings from organizing events at the White House for President Obama's Interfaith and Community Service and how the experience helped her understand employees better.]]>
      </description>
      <content:encoded>
        <![CDATA[Heather Johnson is an operations expert in the MSP industry and also the co-founder and COO of Gozynta. With a strong background in human resources, Heather has led multiple SMBs to boost employee productivity. 

In this episode of SuperPod, Heather Johnson talks about the importance of empathy in setting up a cheerful and supportive work culture. Heather also cites her learnings from organizing events at the White House for President Obama's Interfaith and Community Service and how the experience helped her understand employees better.]]>
      </content:encoded>
      <pubDate>Fri, 27 Aug 2021 01:25:37 -0700</pubDate>
      <author>Monica Maria</author>
      <enclosure url="https://media.transistor.fm/604eb1d6/cdefc630.mp3" length="79434800" type="audio/mpeg"/>
      <itunes:author>Monica Maria</itunes:author>
      <itunes:duration>2479</itunes:duration>
      <itunes:summary>Heather Johnson is an operations expert in the MSP industry and also the co-founder and COO of Gozynta. With a strong background in human resources, Heather has led multiple SMBs to boost employee productivity. 

In this episode of SuperPod, Heather Johnson talks about the importance of empathy in setting up a cheerful and supportive work culture. Heather also cites her learnings from organizing events at the White House for President Obama's Interfaith and Community Service and how the experience helped her understand employees better.</itunes:summary>
      <itunes:subtitle>Heather Johnson is an operations expert in the MSP industry and also the co-founder and COO of Gozynta. With a strong background in human resources, Heather has led multiple SMBs to boost employee productivity. 

In this episode of SuperPod, Heather Joh</itunes:subtitle>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How customer success impacts MSP growth</title>
      <itunes:episode>32</itunes:episode>
      <podcast:episode>32</podcast:episode>
      <itunes:title>How customer success impacts MSP growth</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ef782ba7-56cc-4fca-86e2-4630a57091a7</guid>
      <link>https://share.transistor.fm/s/87b37542</link>
      <description>
        <![CDATA[Marnie Stockman is an experienced customer success and sales leader in the IT industry. As the managing partner at Lifecycle Insights, Marnie has helped scale multiple MSPs to better revenue and customer retention. She also leverages her experience in the education industry to derive meaningful insights on timely business reviews and understanding business pain points.
Marnie says, "Customer success is all about making customers successful. While we try to make the product as user-friendly as possible, we believe that helping your clients is what makes you successful. That way, we define our customer success for ourselves." Marnie emphasizes on the importance of work culture and core values in delivering quality results.]]>
      </description>
      <content:encoded>
        <![CDATA[Marnie Stockman is an experienced customer success and sales leader in the IT industry. As the managing partner at Lifecycle Insights, Marnie has helped scale multiple MSPs to better revenue and customer retention. She also leverages her experience in the education industry to derive meaningful insights on timely business reviews and understanding business pain points.
Marnie says, "Customer success is all about making customers successful. While we try to make the product as user-friendly as possible, we believe that helping your clients is what makes you successful. That way, we define our customer success for ourselves." Marnie emphasizes on the importance of work culture and core values in delivering quality results.]]>
      </content:encoded>
      <pubDate>Fri, 13 Aug 2021 02:52:26 -0700</pubDate>
      <author>Monica Maria</author>
      <enclosure url="https://media.transistor.fm/87b37542/771dc50f.mp3" length="43837530" type="audio/mpeg"/>
      <itunes:author>Monica Maria</itunes:author>
      <itunes:duration>2734</itunes:duration>
      <itunes:summary>Marnie Stockman is an experienced customer success and sales leader in the IT industry. As the managing partner at Lifecycle Insights, Marnie has helped scale multiple MSPs to better revenue and customer retention. She also leverages her experience in the education industry to derive meaningful insights on timely business reviews and understanding business pain points.
Marnie says, "Customer success is all about making customers successful. While we try to make the product as user-friendly as possible, we believe that helping your clients is what makes you successful. That way, we define our customer success for ourselves." Marnie emphasizes on the importance of work culture and core values in delivering quality results.</itunes:summary>
      <itunes:subtitle>Marnie Stockman is an experienced customer success and sales leader in the IT industry. As the managing partner at Lifecycle Insights, Marnie has helped scale multiple MSPs to better revenue and customer retention. She also leverages her experience in the</itunes:subtitle>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How MSPs can build partnerships for more growth and revenue</title>
      <itunes:episode>31</itunes:episode>
      <podcast:episode>31</podcast:episode>
      <itunes:title>How MSPs can build partnerships for more growth and revenue</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9a9c8200-38bf-4233-ac2d-1c37cdbd29b8</guid>
      <link>https://share.transistor.fm/s/5428adf8</link>
      <description>
        <![CDATA[In this week's episode of SuperPod, the no-filter MSP show, we're delighted to have Robert Jolliffe as our guest on the show. Robert Jolliffe is a graduate of University of Toronto with a 4 year B.A.Sc (bachelor of engineering - focused on manufacturing engineering) and an expert in ERP and manufacturing. He blends a knowledge of supply chain, six-sigma, information technology, manufacturing information systems / enterprise resource planning and entrepreneurship.   He also owns MicroAge-Kitchener, a local IT services company (aka Managed Services Provider) focused on the industrial sector.  He is an expert in the small and medium manufacturing market and technology. He is also president of Sabre Limited, a Microsoft Dynamics Business Central manufacturing reseller and training center selling throughout North America.
Robert Jolliffe talks about his experience in building a niche in the manufacturing industry, and how there is a lot of opportunity for MSPs to find fresh sources of revenue through strategic business partnerships and sticking to a niche segment instead of branching out. He also elaborates on how the pandemic transformed his business model positively, and why it's so important to move to a secure cloud infrastructure, in light of the recent slew of cybersecurity attacks.]]>
      </description>
      <content:encoded>
        <![CDATA[In this week's episode of SuperPod, the no-filter MSP show, we're delighted to have Robert Jolliffe as our guest on the show. Robert Jolliffe is a graduate of University of Toronto with a 4 year B.A.Sc (bachelor of engineering - focused on manufacturing engineering) and an expert in ERP and manufacturing. He blends a knowledge of supply chain, six-sigma, information technology, manufacturing information systems / enterprise resource planning and entrepreneurship.   He also owns MicroAge-Kitchener, a local IT services company (aka Managed Services Provider) focused on the industrial sector.  He is an expert in the small and medium manufacturing market and technology. He is also president of Sabre Limited, a Microsoft Dynamics Business Central manufacturing reseller and training center selling throughout North America.
Robert Jolliffe talks about his experience in building a niche in the manufacturing industry, and how there is a lot of opportunity for MSPs to find fresh sources of revenue through strategic business partnerships and sticking to a niche segment instead of branching out. He also elaborates on how the pandemic transformed his business model positively, and why it's so important to move to a secure cloud infrastructure, in light of the recent slew of cybersecurity attacks.]]>
      </content:encoded>
      <pubDate>Fri, 06 Aug 2021 06:13:26 -0700</pubDate>
      <author>Monica Maria</author>
      <enclosure url="https://media.transistor.fm/5428adf8/5d334460.mp3" length="75009966" type="audio/mpeg"/>
      <itunes:author>Monica Maria</itunes:author>
      <itunes:duration>2341</itunes:duration>
      <itunes:summary>In this week's episode of SuperPod, the no-filter MSP show, we're delighted to have Robert Jolliffe as our guest on the show. Robert Jolliffe is a graduate of University of Toronto with a 4 year B.A.Sc (bachelor of engineering - focused on manufacturing engineering) and an expert in ERP and manufacturing. He blends a knowledge of supply chain, six-sigma, information technology, manufacturing information systems / enterprise resource planning and entrepreneurship.   He also owns MicroAge-Kitchener, a local IT services company (aka Managed Services Provider) focused on the industrial sector.  He is an expert in the small and medium manufacturing market and technology. He is also president of Sabre Limited, a Microsoft Dynamics Business Central manufacturing reseller and training center selling throughout North America.
Robert Jolliffe talks about his experience in building a niche in the manufacturing industry, and how there is a lot of opportunity for MSPs to find fresh sources of revenue through strategic business partnerships and sticking to a niche segment instead of branching out. He also elaborates on how the pandemic transformed his business model positively, and why it's so important to move to a secure cloud infrastructure, in light of the recent slew of cybersecurity attacks.</itunes:summary>
      <itunes:subtitle>In this week's episode of SuperPod, the no-filter MSP show, we're delighted to have Robert Jolliffe as our guest on the show. Robert Jolliffe is a graduate of University of Toronto with a 4 year B.A.Sc (bachelor of engineering - focused on manufacturing e</itunes:subtitle>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How MSPs can offer a compelling security proposition</title>
      <itunes:episode>30</itunes:episode>
      <podcast:episode>30</podcast:episode>
      <itunes:title>How MSPs can offer a compelling security proposition</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">76047cc2-2dd6-46c7-8322-ad9b4b8fb3c8</guid>
      <link>https://share.transistor.fm/s/5f6fc353</link>
      <description>
        <![CDATA[Tom Watson is a veteran in the IT services field who currently works as a Chief Channel Advisor at NinjaRMM. He harnesses his expertise in the IT field to create valuable and insightful instructional content for MSPs, and coach budding entrepreneurs to shine in a heavily competitive MSP space.

In this episode of SuperPod, we delve deep into cybersecurity and its implications for MSPs and their clients in a post-pandemic world. Arvind and Tom talk about why the adoption of AI in the MSP space isn't as high as it should be in a tech-driven space like the MSP market. Tom calls for MSPs to step up their cybersecurity game and train themselves to keep clients and their data safe. But wait, there's more—Arvind and Tom discuss a need for knowledge consolidation, innovation for noise reduction, and an insightful rapid fire round, so tune in!]]>
      </description>
      <content:encoded>
        <![CDATA[Tom Watson is a veteran in the IT services field who currently works as a Chief Channel Advisor at NinjaRMM. He harnesses his expertise in the IT field to create valuable and insightful instructional content for MSPs, and coach budding entrepreneurs to shine in a heavily competitive MSP space.

In this episode of SuperPod, we delve deep into cybersecurity and its implications for MSPs and their clients in a post-pandemic world. Arvind and Tom talk about why the adoption of AI in the MSP space isn't as high as it should be in a tech-driven space like the MSP market. Tom calls for MSPs to step up their cybersecurity game and train themselves to keep clients and their data safe. But wait, there's more—Arvind and Tom discuss a need for knowledge consolidation, innovation for noise reduction, and an insightful rapid fire round, so tune in!]]>
      </content:encoded>
      <pubDate>Fri, 30 Jul 2021 04:42:32 -0700</pubDate>
      <author>Arvind Parthiban</author>
      <enclosure url="https://media.transistor.fm/5f6fc353/66a1e4ab.mp3" length="26105890" type="audio/mpeg"/>
      <itunes:author>Arvind Parthiban</itunes:author>
      <itunes:duration>812</itunes:duration>
      <itunes:summary>Tom Watson is a veteran in the IT services field who currently works as a Chief Channel Advisor at NinjaRMM. He harnesses his expertise in the IT field to create valuable and insightful instructional content for MSPs, and coach budding entrepreneurs to shine in a heavily competitive MSP space.

In this episode of SuperPod, we delve deep into cybersecurity and its implications for MSPs and their clients in a post-pandemic world. Arvind and Tom talk about why the adoption of AI in the MSP space isn't as high as it should be in a tech-driven space like the MSP market. Tom calls for MSPs to step up their cybersecurity game and train themselves to keep clients and their data safe. But wait, there's more—Arvind and Tom discuss a need for knowledge consolidation, innovation for noise reduction, and an insightful rapid fire round, so tune in!</itunes:summary>
      <itunes:subtitle>Tom Watson is a veteran in the IT services field who currently works as a Chief Channel Advisor at NinjaRMM. He harnesses his expertise in the IT field to create valuable and insightful instructional content for MSPs, and coach budding entrepreneurs to sh</itunes:subtitle>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Why building relationships is paramount to a thriving MSP</title>
      <itunes:episode>29</itunes:episode>
      <podcast:episode>29</podcast:episode>
      <itunes:title>Why building relationships is paramount to a thriving MSP</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">f049d1b8-5167-4877-8760-643346013d9e</guid>
      <link>https://share.transistor.fm/s/b5431601</link>
      <description>
        <![CDATA[Mitch Kranitz is an MSP Channel Manager for Print Partner, a vendor that offers print solutions for businesses. Mitch is an incredibly gifted engineer, who's obsessed with solving all sorts of complex problems for his clients. He is a two-time MSP owner, who saw an opportunity in the print space, and now partners with MSPs to help clients understand what they need, and oversees their requirements to completion.  

From the age of 13, he knew that he was destined to be in the IT services field, eventually making his way in as a break-fix service provider. His emphasis on building relationships and learning from his community of peers helped him build customer advocacy, kickstarted his transition as an MSP, and ultimately landed him his role in Print Partner. 

His experience as a seasoned MSP owner illuminated the possibility that laid dormant in Print Partner: that MSPs did not have a solution for print, and they would be the ones to give it to them. Mitch harnessed his years of experience in the MSP field to build a strong partner network that covered offices located in across 40 states in the US, to create better support experiences for clients. 

He explores a variety of his experiences with service partners to help MSPs understand if you're better off outsourcing, how to identify partnerships that can work for you, and where to draw the line when selling to clients and recommending solutions you truly believe in.  

In this episode of SuperPod, Mitch delves into how relationships are a crucial driver for MSPs, in more ways than one.]]>
      </description>
      <content:encoded>
        <![CDATA[Mitch Kranitz is an MSP Channel Manager for Print Partner, a vendor that offers print solutions for businesses. Mitch is an incredibly gifted engineer, who's obsessed with solving all sorts of complex problems for his clients. He is a two-time MSP owner, who saw an opportunity in the print space, and now partners with MSPs to help clients understand what they need, and oversees their requirements to completion.  

From the age of 13, he knew that he was destined to be in the IT services field, eventually making his way in as a break-fix service provider. His emphasis on building relationships and learning from his community of peers helped him build customer advocacy, kickstarted his transition as an MSP, and ultimately landed him his role in Print Partner. 

His experience as a seasoned MSP owner illuminated the possibility that laid dormant in Print Partner: that MSPs did not have a solution for print, and they would be the ones to give it to them. Mitch harnessed his years of experience in the MSP field to build a strong partner network that covered offices located in across 40 states in the US, to create better support experiences for clients. 

He explores a variety of his experiences with service partners to help MSPs understand if you're better off outsourcing, how to identify partnerships that can work for you, and where to draw the line when selling to clients and recommending solutions you truly believe in.  

In this episode of SuperPod, Mitch delves into how relationships are a crucial driver for MSPs, in more ways than one.]]>
      </content:encoded>
      <pubDate>Mon, 26 Jul 2021 02:52:46 -0700</pubDate>
      <author>Arvind Parthiban and Radhika Nair</author>
      <enclosure url="https://media.transistor.fm/b5431601/a8f3ca0a.mp3" length="34772160" type="audio/mpeg"/>
      <itunes:author>Arvind Parthiban and Radhika Nair</itunes:author>
      <itunes:duration>2168</itunes:duration>
      <itunes:summary>Mitch Kranitz is an MSP Channel Manager for Print Partner, a vendor that offers print solutions for businesses. Mitch is an incredibly gifted engineer, who's obsessed with solving all sorts of complex problems for his clients. He is a two-time MSP owner, who saw an opportunity in the print space, and now partners with MSPs to help clients understand what they need, and oversees their requirements to completion.  

From the age of 13, he knew that he was destined to be in the IT services field, eventually making his way in as a break-fix service provider. His emphasis on building relationships and learning from his community of peers helped him build customer advocacy, kickstarted his transition as an MSP, and ultimately landed him his role in Print Partner. 

His experience as a seasoned MSP owner illuminated the possibility that laid dormant in Print Partner: that MSPs did not have a solution for print, and they would be the ones to give it to them. Mitch harnessed his years of experience in the MSP field to build a strong partner network that covered offices located in across 40 states in the US, to create better support experiences for clients. 

He explores a variety of his experiences with service partners to help MSPs understand if you're better off outsourcing, how to identify partnerships that can work for you, and where to draw the line when selling to clients and recommending solutions you truly believe in.  

In this episode of SuperPod, Mitch delves into how relationships are a crucial driver for MSPs, in more ways than one.</itunes:summary>
      <itunes:subtitle>Mitch Kranitz is an MSP Channel Manager for Print Partner, a vendor that offers print solutions for businesses. Mitch is an incredibly gifted engineer, who's obsessed with solving all sorts of complex problems for his clients. He is a two-time MSP owner, </itunes:subtitle>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Why PSA is the most important tool in your tech stack</title>
      <itunes:episode>28</itunes:episode>
      <podcast:episode>28</podcast:episode>
      <itunes:title>Why PSA is the most important tool in your tech stack</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2ad0bad4-e152-4936-b677-5a1ba2fbebf9</guid>
      <link>https://share.transistor.fm/s/b0f6e7e2</link>
      <description>
        <![CDATA[In this episode of SuperPod, Chris gets candid about the role of PSA in running your MSP business.]]>
      </description>
      <content:encoded>
        <![CDATA[In this episode of SuperPod, Chris gets candid about the role of PSA in running your MSP business.]]>
      </content:encoded>
      <pubDate>Fri, 16 Jul 2021 06:45:17 -0700</pubDate>
      <author>Arvind Parthiban and Radhika Nair</author>
      <enclosure url="https://media.transistor.fm/b0f6e7e2/1aa694a0.mp3" length="57950601" type="audio/mpeg"/>
      <itunes:author>Arvind Parthiban and Radhika Nair</itunes:author>
      <itunes:duration>1808</itunes:duration>
      <itunes:summary>In this episode of SuperPod, Chris gets candid about the role of PSA in running your MSP business.</itunes:summary>
      <itunes:subtitle>In this episode of SuperPod, Chris gets candid about the role of PSA in running your MSP business.</itunes:subtitle>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>When and how to switch from break-fix to managed services</title>
      <itunes:episode>27</itunes:episode>
      <podcast:episode>27</podcast:episode>
      <itunes:title>When and how to switch from break-fix to managed services</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b62d44a5-2585-4aa9-98d4-f4f96f0a7746</guid>
      <link>https://share.transistor.fm/s/a995d7e1</link>
      <description>
        <![CDATA[Nancy Sabino is the CEO of SabinoCompTech. Having been in the MSP space for the last 15 years, she has seen the industry's transformation — be it the business model, technology, customer needs, or marketing. According to her, “IT is the infrastructure that supports the business being able to operate. IT should help with efficiencies across the board like communication, capturing processes, streamlining documents and information, and protecting the business. An outsourced IT department should be more than just IT support. It should be invested in the success of the business at every level.” In our conversation with Nancy, she talks about the most critical aspect of building a business: customer relationships. ]]>
      </description>
      <content:encoded>
        <![CDATA[Nancy Sabino is the CEO of SabinoCompTech. Having been in the MSP space for the last 15 years, she has seen the industry's transformation — be it the business model, technology, customer needs, or marketing. According to her, “IT is the infrastructure that supports the business being able to operate. IT should help with efficiencies across the board like communication, capturing processes, streamlining documents and information, and protecting the business. An outsourced IT department should be more than just IT support. It should be invested in the success of the business at every level.” In our conversation with Nancy, she talks about the most critical aspect of building a business: customer relationships. ]]>
      </content:encoded>
      <pubDate>Fri, 02 Jul 2021 05:47:36 -0700</pubDate>
      <author>Arvind Parthiban and Radhika Nair</author>
      <enclosure url="https://media.transistor.fm/a995d7e1/f66f545d.mp3" length="60257178" type="audio/mpeg"/>
      <itunes:author>Arvind Parthiban and Radhika Nair</itunes:author>
      <itunes:duration>1880</itunes:duration>
      <itunes:summary>Nancy Sabino is the CEO of SabinoCompTech. Having been in the MSP space for the last 15 years, she has seen the industry's transformation — be it the business model, technology, customer needs, or marketing. According to her, “IT is the infrastructure that supports the business being able to operate. IT should help with efficiencies across the board like communication, capturing processes, streamlining documents and information, and protecting the business. An outsourced IT department should be more than just IT support. It should be invested in the success of the business at every level.” In our conversation with Nancy, she talks about the most critical aspect of building a business: customer relationships. </itunes:summary>
      <itunes:subtitle>Nancy Sabino is the CEO of SabinoCompTech. Having been in the MSP space for the last 15 years, she has seen the industry's transformation — be it the business model, technology, customer needs, or marketing. According to her, “IT is the infrastructure tha</itunes:subtitle>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How MSPs can close more cybersecurity leads</title>
      <itunes:episode>26</itunes:episode>
      <podcast:episode>26</podcast:episode>
      <itunes:title>How MSPs can close more cybersecurity leads</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">726216e4-dd66-42c9-b41a-c58497dd3d1c</guid>
      <link>https://share.transistor.fm/s/c97a40cb</link>
      <description>
        <![CDATA[Most MSPs want to become more cybersecurity-focused. But they aren't quite sure where to start. If you're feeling that way, it's not your fault. Vendors in the security space are multiplying quickly, and most of them use messaging that is confusing and filled with enterprise-level security jargon. Once you build a solid security package, you then have to sell that premium package at a premium price to small businesses with little respect for security (and who have even less of a budget.) 

Jennifer Bleam, a.k.a Cybersecurity Sherpa, is the founder of MSP Sales Revolution, where she helps MSSP businesses design better marketing strategies and close more cybersecurity leads. In this SuperPod episode, she spills the beans on how she helps her clients achieve a 60% closing rate (or better) on managed security contracts in less than eight weeks. It’s a 3-step process that she created after having countless conversations with successful IT companies and MSSPs. Listen to the podcast to learn about the process. ]]>
      </description>
      <content:encoded>
        <![CDATA[Most MSPs want to become more cybersecurity-focused. But they aren't quite sure where to start. If you're feeling that way, it's not your fault. Vendors in the security space are multiplying quickly, and most of them use messaging that is confusing and filled with enterprise-level security jargon. Once you build a solid security package, you then have to sell that premium package at a premium price to small businesses with little respect for security (and who have even less of a budget.) 

Jennifer Bleam, a.k.a Cybersecurity Sherpa, is the founder of MSP Sales Revolution, where she helps MSSP businesses design better marketing strategies and close more cybersecurity leads. In this SuperPod episode, she spills the beans on how she helps her clients achieve a 60% closing rate (or better) on managed security contracts in less than eight weeks. It’s a 3-step process that she created after having countless conversations with successful IT companies and MSSPs. Listen to the podcast to learn about the process. ]]>
      </content:encoded>
      <pubDate>Fri, 18 Jun 2021 06:15:35 -0700</pubDate>
      <author>Arvind Parthiban and Radhika Nair</author>
      <enclosure url="https://media.transistor.fm/c97a40cb/d872f25a.mp3" length="60217401" type="audio/mpeg"/>
      <itunes:author>Arvind Parthiban and Radhika Nair</itunes:author>
      <itunes:duration>1878</itunes:duration>
      <itunes:summary>Most MSPs want to become more cybersecurity-focused. But they aren't quite sure where to start. If you're feeling that way, it's not your fault. Vendors in the security space are multiplying quickly, and most of them use messaging that is confusing and filled with enterprise-level security jargon. Once you build a solid security package, you then have to sell that premium package at a premium price to small businesses with little respect for security (and who have even less of a budget.) 

Jennifer Bleam, a.k.a Cybersecurity Sherpa, is the founder of MSP Sales Revolution, where she helps MSSP businesses design better marketing strategies and close more cybersecurity leads. In this SuperPod episode, she spills the beans on how she helps her clients achieve a 60% closing rate (or better) on managed security contracts in less than eight weeks. It’s a 3-step process that she created after having countless conversations with successful IT companies and MSSPs. Listen to the podcast to learn about the process. </itunes:summary>
      <itunes:subtitle>Most MSPs want to become more cybersecurity-focused. But they aren't quite sure where to start. If you're feeling that way, it's not your fault. Vendors in the security space are multiplying quickly, and most of them use messaging that is confusing and fi</itunes:subtitle>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Customer experience — a differentiator for MSPs in an overcrowded market</title>
      <itunes:episode>25</itunes:episode>
      <podcast:episode>25</podcast:episode>
      <itunes:title>Customer experience — a differentiator for MSPs in an overcrowded market</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">65ecfdf1-4d36-456c-a0a3-a765b9446601</guid>
      <link>https://share.transistor.fm/s/e04d8d51</link>
      <description>
        <![CDATA[Justin Esgar is the CEO of Virtua Computers — a 360 degree IT consulting, server management, and IT security services. He's created some of the best-selling apps like SignMyPad, the paperless PDF signature solution, TruckFood and Goodnight, the parental monitoring app. He is a blogger, podcaster, speaker, and author of the book— Appitalize on Your Idea.

In this SuperPod episode, Justin talks about customer delight as a differentiator in an overcrowded MSP market.  He also lets us in on the three secrets to delightful yet consistent customer service. We even discuss ways to hire a great support team that aligns with your company's values and vision. ]]>
      </description>
      <content:encoded>
        <![CDATA[Justin Esgar is the CEO of Virtua Computers — a 360 degree IT consulting, server management, and IT security services. He's created some of the best-selling apps like SignMyPad, the paperless PDF signature solution, TruckFood and Goodnight, the parental monitoring app. He is a blogger, podcaster, speaker, and author of the book— Appitalize on Your Idea.

In this SuperPod episode, Justin talks about customer delight as a differentiator in an overcrowded MSP market.  He also lets us in on the three secrets to delightful yet consistent customer service. We even discuss ways to hire a great support team that aligns with your company's values and vision. ]]>
      </content:encoded>
      <pubDate>Fri, 11 Jun 2021 06:14:03 -0700</pubDate>
      <author>Arvind Parthiban and Radhika Nair</author>
      <enclosure url="https://media.transistor.fm/e04d8d51/6d018d44.mp3" length="84000546" type="audio/mpeg"/>
      <itunes:author>Arvind Parthiban and Radhika Nair</itunes:author>
      <itunes:duration>2622</itunes:duration>
      <itunes:summary>Justin Esgar is the CEO of Virtua Computers — a 360 degree IT consulting, server management, and IT security services. He's created some of the best-selling apps like SignMyPad, the paperless PDF signature solution, TruckFood and Goodnight, the parental monitoring app. He is a blogger, podcaster, speaker, and author of the book— Appitalize on Your Idea.

In this SuperPod episode, Justin talks about customer delight as a differentiator in an overcrowded MSP market.  He also lets us in on the three secrets to delightful yet consistent customer service. We even discuss ways to hire a great support team that aligns with your company's values and vision. </itunes:summary>
      <itunes:subtitle>Justin Esgar is the CEO of Virtua Computers — a 360 degree IT consulting, server management, and IT security services. He's created some of the best-selling apps like SignMyPad, the paperless PDF signature solution, TruckFood and Goodnight, the parental m</itunes:subtitle>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Work-life integration: mastering the balancing act</title>
      <itunes:episode>24</itunes:episode>
      <podcast:episode>24</podcast:episode>
      <itunes:title>Work-life integration: mastering the balancing act</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">0ba12fab-9ef0-4627-ad2f-7bf9b41ab86f</guid>
      <link>https://share.transistor.fm/s/dbd17337</link>
      <description>
        <![CDATA[Andrew Moon a.k.a the Orange Nomad is a serial entrepreneur who has launched and run several successful businesses since the young age of 8. After running a successful MSP company of his own for 10 years, which he sold in 2014. He founded Orange Nomad to help MSPs, small businesses and entrepreneurs bridge the gap between strategy and execution.

In this SuperPod episode, he talks about how important it is for MSP to 'take a break' and yet still be in control of the company you're running. He also gets candid about his thoughts on hiring and how to nail your sales using LinkedIn.]]>
      </description>
      <content:encoded>
        <![CDATA[Andrew Moon a.k.a the Orange Nomad is a serial entrepreneur who has launched and run several successful businesses since the young age of 8. After running a successful MSP company of his own for 10 years, which he sold in 2014. He founded Orange Nomad to help MSPs, small businesses and entrepreneurs bridge the gap between strategy and execution.

In this SuperPod episode, he talks about how important it is for MSP to 'take a break' and yet still be in control of the company you're running. He also gets candid about his thoughts on hiring and how to nail your sales using LinkedIn.]]>
      </content:encoded>
      <pubDate>Fri, 04 Jun 2021 01:14:44 -0700</pubDate>
      <author>Arvind Parthiban and Radhika Nair</author>
      <enclosure url="https://media.transistor.fm/dbd17337/3cd85466.mp3" length="67689405" type="audio/mpeg"/>
      <itunes:author>Arvind Parthiban and Radhika Nair</itunes:author>
      <itunes:duration>2112</itunes:duration>
      <itunes:summary>Andrew Moon a.k.a the Orange Nomad is a serial entrepreneur who has launched and run several successful businesses since the young age of 8. After running a successful MSP company of his own for 10 years, which he sold in 2014. He founded Orange Nomad to help MSPs, small businesses and entrepreneurs bridge the gap between strategy and execution.

In this SuperPod episode, he talks about how important it is for MSP to 'take a break' and yet still be in control of the company you're running. He also gets candid about his thoughts on hiring and how to nail your sales using LinkedIn.</itunes:summary>
      <itunes:subtitle>Andrew Moon a.k.a the Orange Nomad is a serial entrepreneur who has launched and run several successful businesses since the young age of 8. After running a successful MSP company of his own for 10 years, which he sold in 2014. He founded Orange Nomad to </itunes:subtitle>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Simplifying job searching and personal branding</title>
      <itunes:episode>23</itunes:episode>
      <podcast:episode>23</podcast:episode>
      <itunes:title>Simplifying job searching and personal branding</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8d662fdc-c7c7-4bb1-852b-188f191570db</guid>
      <link>https://share.transistor.fm/s/5dd20151</link>
      <description>
        <![CDATA[Jeff Ton, a well-known IT expert and founder of Indy CIO Network, talks about the evolving role of an IT leader. He delves into the thought process behind a CIO's decision-making and the potential for MSPs to function as virtual CIOs.]]>
      </description>
      <content:encoded>
        <![CDATA[Jeff Ton, a well-known IT expert and founder of Indy CIO Network, talks about the evolving role of an IT leader. He delves into the thought process behind a CIO's decision-making and the potential for MSPs to function as virtual CIOs.]]>
      </content:encoded>
      <pubDate>Sun, 23 May 2021 03:23:41 -0700</pubDate>
      <author>Arvind Parthiban and Radhika Nair</author>
      <enclosure url="https://media.transistor.fm/5dd20151/02e9a1b7.mp3" length="80431843" type="audio/mpeg"/>
      <itunes:author>Arvind Parthiban and Radhika Nair</itunes:author>
      <itunes:duration>2510</itunes:duration>
      <itunes:summary>Jeff Ton, a well-known IT expert and founder of Indy CIO Network, talks about the evolving role of an IT leader. He delves into the thought process behind a CIO's decision-making and the potential for MSPs to function as virtual CIOs.</itunes:summary>
      <itunes:subtitle>Jeff Ton, a well-known IT expert and founder of Indy CIO Network, talks about the evolving role of an IT leader. He delves into the thought process behind a CIO's decision-making and the potential for MSPs to function as virtual CIOs.</itunes:subtitle>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Gender diversity in MSP workforces</title>
      <itunes:episode>22</itunes:episode>
      <podcast:episode>22</podcast:episode>
      <itunes:title>Gender diversity in MSP workforces</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9b78ce03-87b3-4609-b862-e4c23e511a53</guid>
      <link>https://share.transistor.fm/s/eadaffd2</link>
      <description>
        <![CDATA[Michelle Ragusa-McBain is one of the most influential faces in the tech space. She is currently the VP of Global Channel and Digital Strategy for JS Group and chairman of CompTIA's Advancing Women In Technology group. In this special episode, she talks about the importance of diversity in the IT environment and how organizations can take conscious decisions to improve diversity and teamwork.]]>
      </description>
      <content:encoded>
        <![CDATA[Michelle Ragusa-McBain is one of the most influential faces in the tech space. She is currently the VP of Global Channel and Digital Strategy for JS Group and chairman of CompTIA's Advancing Women In Technology group. In this special episode, she talks about the importance of diversity in the IT environment and how organizations can take conscious decisions to improve diversity and teamwork.]]>
      </content:encoded>
      <pubDate>Sat, 15 May 2021 05:09:28 -0700</pubDate>
      <author>Arvind Parthiban and Radhika Nair</author>
      <enclosure url="https://media.transistor.fm/eadaffd2/e66e188a.mp3" length="73863638" type="audio/mpeg"/>
      <itunes:author>Arvind Parthiban and Radhika Nair</itunes:author>
      <itunes:duration>2305</itunes:duration>
      <itunes:summary>Michelle Ragusa-McBain is one of the most influential faces in the tech space. She is currently the VP of Global Channel and Digital Strategy for JS Group and chairman of CompTIA's Advancing Women In Technology group. In this special episode, she talks about the importance of diversity in the IT environment and how organizations can take conscious decisions to improve diversity and teamwork.</itunes:summary>
      <itunes:subtitle>Michelle Ragusa-McBain is one of the most influential faces in the tech space. She is currently the VP of Global Channel and Digital Strategy for JS Group and chairman of CompTIA's Advancing Women In Technology group. In this special episode, she talks ab</itunes:subtitle>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Starting and growing an MSP</title>
      <itunes:episode>21</itunes:episode>
      <podcast:episode>21</podcast:episode>
      <itunes:title>Starting and growing an MSP</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">223d1278-a6c1-4ed0-87fa-a3bbe9567bfe</guid>
      <link>https://share.transistor.fm/s/9e1997f5</link>
      <description>
        <![CDATA[Colin Knox, founder and CEO of Gradient MSP gets candid about the MSP industry, the initial hurdles faced by MSP founders, and how they can be overcome]]>
      </description>
      <content:encoded>
        <![CDATA[Colin Knox, founder and CEO of Gradient MSP gets candid about the MSP industry, the initial hurdles faced by MSP founders, and how they can be overcome]]>
      </content:encoded>
      <pubDate>Sun, 09 May 2021 23:44:19 -0700</pubDate>
      <author>Arvind Parthiban and Radhika Nair</author>
      <enclosure url="https://media.transistor.fm/9e1997f5/5c59547e.mp3" length="59454102" type="audio/mpeg"/>
      <itunes:author>Arvind Parthiban and Radhika Nair</itunes:author>
      <itunes:duration>1855</itunes:duration>
      <itunes:summary>Colin Knox, founder and CEO of Gradient MSP gets candid about the MSP industry, the initial hurdles faced by MSP founders, and how they can be overcome</itunes:summary>
      <itunes:subtitle>Colin Knox, founder and CEO of Gradient MSP gets candid about the MSP industry, the initial hurdles faced by MSP founders, and how they can be overcome</itunes:subtitle>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>MSP playbook on operations and finances</title>
      <itunes:episode>20</itunes:episode>
      <podcast:episode>20</podcast:episode>
      <itunes:title>MSP playbook on operations and finances</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">13ef76b9-c809-487d-a944-f7c57599af37</guid>
      <link>https://share.transistor.fm/s/d441792b</link>
      <description>
        <![CDATA[]]>
      </description>
      <content:encoded>
        <![CDATA[]]>
      </content:encoded>
      <pubDate>Fri, 30 Apr 2021 07:32:03 -0700</pubDate>
      <author>Arvind Parthiban and Radhika Nair</author>
      <enclosure url="https://media.transistor.fm/d441792b/ef11a6e5.mp3" length="47827331" type="audio/mpeg"/>
      <itunes:author>Arvind Parthiban and Radhika Nair</itunes:author>
      <itunes:duration>1989</itunes:duration>
      <itunes:summary>
        <![CDATA[]]>
      </itunes:summary>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title> MSP landscape — the founder's perspective</title>
      <itunes:episode>19</itunes:episode>
      <podcast:episode>19</podcast:episode>
      <itunes:title> MSP landscape — the founder's perspective</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">85c479ca-006a-4518-b898-93f39ccb2483</guid>
      <link>https://share.transistor.fm/s/702e0242</link>
      <description>
        <![CDATA[<p>Highlights:</p><ul><li>The importance of identifying the needs of the market before building any product. 01:38</li><li>Shruti's thought process behind competing in an MSP vertical space. 02:48</li><li>The bottlenecking of tools and MSP space's hesitance towards adapting new tools. 06:28</li><li>Leveraging AI's data-driven insights in the SMB business. 09:01</li><li>The advantage of being an outsider in the space when it comes to problem-solving. 12:10</li><li>The opportunity for new players to enter the MSP space. 14:22</li></ul><p>Resources Mentioned:</p><ul><li>Reddit</li><li><a href="http://ChannelE2E.com">ChannelE2E.com</a></li></ul><p>Things you will learn:</p><ul><li>Quality of service is the biggest differentiator between good and bad companies.</li><li>Internal speed of execution should be the primary priority for a startup.</li><li>MSPs need to start taking advantage of new, modern tools to facilitate growth.</li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Highlights:</p><ul><li>The importance of identifying the needs of the market before building any product. 01:38</li><li>Shruti's thought process behind competing in an MSP vertical space. 02:48</li><li>The bottlenecking of tools and MSP space's hesitance towards adapting new tools. 06:28</li><li>Leveraging AI's data-driven insights in the SMB business. 09:01</li><li>The advantage of being an outsider in the space when it comes to problem-solving. 12:10</li><li>The opportunity for new players to enter the MSP space. 14:22</li></ul><p>Resources Mentioned:</p><ul><li>Reddit</li><li><a href="http://ChannelE2E.com">ChannelE2E.com</a></li></ul><p>Things you will learn:</p><ul><li>Quality of service is the biggest differentiator between good and bad companies.</li><li>Internal speed of execution should be the primary priority for a startup.</li><li>MSPs need to start taking advantage of new, modern tools to facilitate growth.</li></ul>]]>
      </content:encoded>
      <pubDate>Wed, 28 Apr 2021 23:28:30 -0700</pubDate>
      <author>Arvind Parthiban and Radhika Nair</author>
      <enclosure url="https://media.transistor.fm/702e0242/9e04fb43.mp3" length="19213825" type="audio/mpeg"/>
      <itunes:author>Arvind Parthiban and Radhika Nair</itunes:author>
      <itunes:duration>1195</itunes:duration>
      <itunes:summary>Shruti Ghatge, CEO of Zomentum, talks about starting up in the MSP space and the future of the space in terms of technology and growth. </itunes:summary>
      <itunes:subtitle>Shruti Ghatge, CEO of Zomentum, talks about starting up in the MSP space and the future of the space in terms of technology and growth. </itunes:subtitle>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Digital marketing 101 for managed services: the dos and don'ts</title>
      <itunes:episode>18</itunes:episode>
      <podcast:episode>18</podcast:episode>
      <itunes:title>Digital marketing 101 for managed services: the dos and don'ts</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">74331399-bb8c-4974-b606-31202fa81b02</guid>
      <link>https://share.transistor.fm/s/88dd8cfb</link>
      <description>
        <![CDATA[<p>Highlights</p><ul><li>How digital marketing has taken prominence over face-to-face marketing. 02:03</li><li>The importance of cultivating trust and building relationships in growing a brand. 02:54</li><li>The importance of storytelling in communicating the value of a business. 06:52</li><li>Things to look out for when hiring a marketer. 07:47</li><li>Pandemic trends that accelerated MSP businesses and the ones that are here to stay. 13:09</li><li>Defining marketing-qualified leads (MQLs) and sales-qualified leads (SQLs) — Micheal's take. 16:02</li><li>The importance of hiring a marketer early on in a growing organization. 19:32</li></ul><p>Resources mentioned</p><ul><li><a href="https://superops.ai/managed-service-provider/msp-sales-101-blog">MSP sales 101</a></li><li><a href="https://superops.ai/superpod-podcast/figuring-out-branding-and-acquisition-the-msp-angle">Figuring out branding and acquisition: the MSP angle</a></li><li><a href="https://superops.ai/superpod-bytes/david-thompson-branding-your-msp">Getting started with Branding for your MSP</a></li></ul><p>What you will learn</p><ul><li>People are drawn in by a brand's interaction with the people</li><li>In a B2B environment, people relate more to your brand's personality as opposed to the logo</li><li>Creative and emotional connection take precedence over templates in marketing</li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Highlights</p><ul><li>How digital marketing has taken prominence over face-to-face marketing. 02:03</li><li>The importance of cultivating trust and building relationships in growing a brand. 02:54</li><li>The importance of storytelling in communicating the value of a business. 06:52</li><li>Things to look out for when hiring a marketer. 07:47</li><li>Pandemic trends that accelerated MSP businesses and the ones that are here to stay. 13:09</li><li>Defining marketing-qualified leads (MQLs) and sales-qualified leads (SQLs) — Micheal's take. 16:02</li><li>The importance of hiring a marketer early on in a growing organization. 19:32</li></ul><p>Resources mentioned</p><ul><li><a href="https://superops.ai/managed-service-provider/msp-sales-101-blog">MSP sales 101</a></li><li><a href="https://superops.ai/superpod-podcast/figuring-out-branding-and-acquisition-the-msp-angle">Figuring out branding and acquisition: the MSP angle</a></li><li><a href="https://superops.ai/superpod-bytes/david-thompson-branding-your-msp">Getting started with Branding for your MSP</a></li></ul><p>What you will learn</p><ul><li>People are drawn in by a brand's interaction with the people</li><li>In a B2B environment, people relate more to your brand's personality as opposed to the logo</li><li>Creative and emotional connection take precedence over templates in marketing</li></ul>]]>
      </content:encoded>
      <pubDate>Sat, 17 Apr 2021 02:39:27 -0700</pubDate>
      <author>Arvind Parthiban and Radhika Nair</author>
      <enclosure url="https://media.transistor.fm/88dd8cfb/9a177703.mp3" length="35754722" type="audio/mpeg"/>
      <itunes:author>Arvind Parthiban and Radhika Nair</itunes:author>
      <itunes:duration>1486</itunes:duration>
      <itunes:summary>Micheal Breeze, Visual Marketing Director of Marketing Breeze, shares important insights about digital marketing that will prove valuable for managed service providers in the long run.</itunes:summary>
      <itunes:subtitle>Micheal Breeze, Visual Marketing Director of Marketing Breeze, shares important insights about digital marketing that will prove valuable for managed service providers in the long run.</itunes:subtitle>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Sales and Tech—The Kirk and Spock of managed services</title>
      <itunes:episode>17</itunes:episode>
      <podcast:episode>17</podcast:episode>
      <itunes:title>Sales and Tech—The Kirk and Spock of managed services</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">63ffd465-b359-42b5-870d-312455fb2fa1</guid>
      <link>https://share.transistor.fm/s/04c6390a</link>
      <description>
        <![CDATA[<ul><li>Adoption of newer sales techniques in the MSP space-selling the commoditized way</li><li>The need for MSPs to focus around cybersecurity</li><li>The necessity of educating the clients on the border between general IT services and the cybersecurity realm.</li><li>The need to focus on sales and marketing in the MSP space </li><li>Reaching the 1 million mark and the challenges involved</li><li>The stigma associated with wealth and how a dedicated sales engine helps</li><li>Brand value and the need to upsell oneself</li><li>Mistakes made by MSPs while hiring sales people</li><li>Mindset that helps with disruption in the industry</li><li>Future of MSPs—Transitioning from widget sellers to risk management firm</li></ul><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<ul><li>Adoption of newer sales techniques in the MSP space-selling the commoditized way</li><li>The need for MSPs to focus around cybersecurity</li><li>The necessity of educating the clients on the border between general IT services and the cybersecurity realm.</li><li>The need to focus on sales and marketing in the MSP space </li><li>Reaching the 1 million mark and the challenges involved</li><li>The stigma associated with wealth and how a dedicated sales engine helps</li><li>Brand value and the need to upsell oneself</li><li>Mistakes made by MSPs while hiring sales people</li><li>Mindset that helps with disruption in the industry</li><li>Future of MSPs—Transitioning from widget sellers to risk management firm</li></ul><p><br></p>]]>
      </content:encoded>
      <pubDate>Sun, 28 Mar 2021 22:38:59 -0700</pubDate>
      <author>Arvind Parthiban and Radhika Nair</author>
      <enclosure url="https://media.transistor.fm/04c6390a/cd655674.mp3" length="61359988" type="audio/mpeg"/>
      <itunes:author>Arvind Parthiban and Radhika Nair</itunes:author>
      <itunes:duration>2553</itunes:duration>
      <itunes:summary>Chris Wiser, strategist, IT coach, and founder of 7figureMSP talks about the transition of MSPs into newer roles and their need to focus on maintaining a balance between sales and tech. </itunes:summary>
      <itunes:subtitle>Chris Wiser, strategist, IT coach, and founder of 7figureMSP talks about the transition of MSPs into newer roles and their need to focus on maintaining a balance between sales and tech. </itunes:subtitle>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Figuring out branding and acquisition—the MSP angle </title>
      <itunes:episode>16</itunes:episode>
      <podcast:episode>16</podcast:episode>
      <itunes:title>Figuring out branding and acquisition—the MSP angle </itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">7fbaccb4-3832-4f5f-93bf-70008c814bbf</guid>
      <link>https://share.transistor.fm/s/7c4d3ba7</link>
      <description>
        <![CDATA[<ul><li>Pete's MSP's acquisition journey and what you can learn- 2:30</li><li>The emotional journey— Letting go of your MSP and team 5:52</li><li>Communication dilemma during the acquisition phase and how to get past it 12:14</li><li>Pete's take on handling taxes as an MSP 15:02</li><li>Insights that can help a new MSP figure out branding 17:45</li><li>Video medium and the limitless potential it posits in the areas of branding and marketing 19:10</li><li>Tips on using video in the area of recruitment and collaboration 21:26</li><li>The quality of content Pete delivers in his videos and the intention behind it 23:18</li><li>Things to be careful about when working on videos—emphasis on lighting and audio 28:18</li><li>How to cope with the stress of being an MSP owner 36:10</li></ul><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<ul><li>Pete's MSP's acquisition journey and what you can learn- 2:30</li><li>The emotional journey— Letting go of your MSP and team 5:52</li><li>Communication dilemma during the acquisition phase and how to get past it 12:14</li><li>Pete's take on handling taxes as an MSP 15:02</li><li>Insights that can help a new MSP figure out branding 17:45</li><li>Video medium and the limitless potential it posits in the areas of branding and marketing 19:10</li><li>Tips on using video in the area of recruitment and collaboration 21:26</li><li>The quality of content Pete delivers in his videos and the intention behind it 23:18</li><li>Things to be careful about when working on videos—emphasis on lighting and audio 28:18</li><li>How to cope with the stress of being an MSP owner 36:10</li></ul><p><br></p>]]>
      </content:encoded>
      <pubDate>Wed, 17 Mar 2021 23:49:46 -0700</pubDate>
      <author>Arvind Parthiban and Radhika Nair</author>
      <enclosure url="https://media.transistor.fm/7c4d3ba7/a64721a7.mp3" length="62745563" type="audio/mpeg"/>
      <itunes:author>Arvind Parthiban and Radhika Nair</itunes:author>
      <itunes:duration>2611</itunes:duration>
      <itunes:summary>
        <![CDATA[<ul><li>Pete's MSP's acquisition journey and what you can learn- 2:30</li><li>The emotional journey— Letting go of your MSP and team 5:52</li><li>Communication dilemma during the acquisition phase and how to get past it 12:14</li><li>Pete's take on handling taxes as an MSP 15:02</li><li>Insights that can help a new MSP figure out branding 17:45</li><li>Video medium and the limitless potential it posits in the areas of branding and marketing 19:10</li><li>Tips on using video in the area of recruitment and collaboration 21:26</li><li>The quality of content Pete delivers in his videos and the intention behind it 23:18</li><li>Things to be careful about when working on videos—emphasis on lighting and audio 28:18</li><li>How to cope with the stress of being an MSP owner 36:10</li></ul><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Talking MSP Processes, Systems, and Operations. </title>
      <itunes:episode>15</itunes:episode>
      <podcast:episode>15</podcast:episode>
      <itunes:title>Talking MSP Processes, Systems, and Operations. </itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">8e429f80-7e59-4ffe-be07-a5bda9fe5ea2</guid>
      <link>https://share.transistor.fm/s/a37d1931</link>
      <description>
        <![CDATA[<ul><li>How Andrew's work with defence helped him with operations and processes. 01:35</li><li>The challenges with MSPs working remotely and how it has affected them. 05:15</li><li>The untapped remote work opportunities for MSPs and how to tap into them. 07-26</li><li>The distributed and remote workforce dilemma and what Andrew's team decided to do about it. 09:00</li><li>The exact framework Andrew used to ensure his team nailed WFH making it their biggest quarter). 10:15</li><li>The tools that his teams used to nail WFH. 13:45</li><li>The lessons that MSPs can learn from his framework. 17:15</li><li>The fatigue of WFH and why there's a need for awareness around mental health. 21:37</li><li>1 piece of advice for MSPs starting this year. 22:41</li><li>A note on automation and productivity. 30:13</li></ul><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<ul><li>How Andrew's work with defence helped him with operations and processes. 01:35</li><li>The challenges with MSPs working remotely and how it has affected them. 05:15</li><li>The untapped remote work opportunities for MSPs and how to tap into them. 07-26</li><li>The distributed and remote workforce dilemma and what Andrew's team decided to do about it. 09:00</li><li>The exact framework Andrew used to ensure his team nailed WFH making it their biggest quarter). 10:15</li><li>The tools that his teams used to nail WFH. 13:45</li><li>The lessons that MSPs can learn from his framework. 17:15</li><li>The fatigue of WFH and why there's a need for awareness around mental health. 21:37</li><li>1 piece of advice for MSPs starting this year. 22:41</li><li>A note on automation and productivity. 30:13</li></ul><p><br></p>]]>
      </content:encoded>
      <pubDate>Fri, 19 Feb 2021 23:01:44 -0800</pubDate>
      <author>Arvind Parthiban and Radhika Nair</author>
      <enclosure url="https://media.transistor.fm/a37d1931/d008a0a4.mp3" length="49272782" type="audio/mpeg"/>
      <itunes:author>Arvind Parthiban and Radhika Nair</itunes:author>
      <itunes:image href="https://img.transistor.fm/AcSTRZreu0mZuzbJKvmgXdgPepgZLyVH1pG7KmmvJ2E/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ2OTg3NC8x/NjEzODA0NTA0LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2049</itunes:duration>
      <itunes:summary>Andrew Moore is the COO of Iron Edge Group- An MSP based out of Texas. In this freewheeling conversation, he breaks down the frameworks, tools, and mindset shifts that help his team nail the WFH shift. The process and systems helped their MSPs have their best quarter ever. Listen in to get into Andrew's brain. </itunes:summary>
      <itunes:subtitle>Andrew Moore is the COO of Iron Edge Group- An MSP based out of Texas. In this freewheeling conversation, he breaks down the frameworks, tools, and mindset shifts that help his team nail the WFH shift. The process and systems helped their MSPs have their </itunes:subtitle>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Why Questioning the Status Quo Is Important To Position Your MSP</title>
      <itunes:episode>13</itunes:episode>
      <podcast:episode>13</podcast:episode>
      <itunes:title>Why Questioning the Status Quo Is Important To Position Your MSP</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">783efb5f-6e63-46f6-b5b0-0fabade46d8d</guid>
      <link>https://share.transistor.fm/s/29dfb2fa</link>
      <description>
        <![CDATA[<p>What you will learn</p><ul><li>A framework that will turn your website into a lead generating monster.</li><li>Why (and how) to win more clients between 90-180 days of signing up.</li><li>Picking a side to position your MSP and ensure you have a good brand recall.</li><li>Frameworks to help you generate ideas, and marketing metrics you need to measure.</li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>What you will learn</p><ul><li>A framework that will turn your website into a lead generating monster.</li><li>Why (and how) to win more clients between 90-180 days of signing up.</li><li>Picking a side to position your MSP and ensure you have a good brand recall.</li><li>Frameworks to help you generate ideas, and marketing metrics you need to measure.</li></ul>]]>
      </content:encoded>
      <pubDate>Sat, 06 Feb 2021 02:46:33 -0800</pubDate>
      <author>Arvind Parthiban and Radhika Nair</author>
      <enclosure url="https://media.transistor.fm/29dfb2fa/9c1f883c.mp3" length="42537658" type="audio/mpeg"/>
      <itunes:author>Arvind Parthiban and Radhika Nair</itunes:author>
      <itunes:image href="https://img.transistor.fm/VflyL2kSHKBdEwfLS2YNt5Uo3ipkY75UTAQg-aiwBuA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQ1NzQzMC8x/NjEyNjA4MzkzLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1769</itunes:duration>
      <itunes:summary>Nate Freedman runs a marketing agency focussed on helping MSPs scale their marketing efforts. In this tactical focussed episode he shares the secret to building a killer website, the RIGHT metrics to measure for your marketing and most importantly why (and how) you should positioning your MSP. </itunes:summary>
      <itunes:subtitle>Nate Freedman runs a marketing agency focussed on helping MSPs scale their marketing efforts. In this tactical focussed episode he shares the secret to building a killer website, the RIGHT metrics to measure for your marketing and most importantly why (an</itunes:subtitle>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to have a legendary MSP acquisition (and  the levers to use for negotiations)</title>
      <itunes:episode>12</itunes:episode>
      <podcast:episode>12</podcast:episode>
      <itunes:title>How to have a legendary MSP acquisition (and  the levers to use for negotiations)</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">a50c09f2-c190-4a1a-b64a-a41959751f15</guid>
      <link>https://share.transistor.fm/s/7ab7dddd</link>
      <description>
        <![CDATA[<ul><li>The marketing lesson all of us can learn from The Tech Tribe- 2:40</li><li>How 'The Tech Tribe' stands out amongst other popular MSP communities- 4:35</li><li>How MSPs were at the centre of technology shift in 2020 (and how it's helping MSP sales)- 9:20</li><li>Tapping into the co-managed IT opportunity for MSPs- 11:25</li><li>Nigel breaks down the right pricing strategy based on various levers- 15:20</li><li>A unique experiment Nigel ran to get his MSP acquired- 18:50</li><li>What are the leverage points you can use while selling your MSP- 24:38</li><li>The biggest pricing mistake MSP commit- 32:41</li></ul><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<ul><li>The marketing lesson all of us can learn from The Tech Tribe- 2:40</li><li>How 'The Tech Tribe' stands out amongst other popular MSP communities- 4:35</li><li>How MSPs were at the centre of technology shift in 2020 (and how it's helping MSP sales)- 9:20</li><li>Tapping into the co-managed IT opportunity for MSPs- 11:25</li><li>Nigel breaks down the right pricing strategy based on various levers- 15:20</li><li>A unique experiment Nigel ran to get his MSP acquired- 18:50</li><li>What are the leverage points you can use while selling your MSP- 24:38</li><li>The biggest pricing mistake MSP commit- 32:41</li></ul><p><br></p>]]>
      </content:encoded>
      <pubDate>Fri, 18 Dec 2020 04:52:13 -0800</pubDate>
      <author>Arvind Parthiban and Radhika Nair</author>
      <enclosure url="https://media.transistor.fm/7ab7dddd/c831d1b0.mp3" length="56141108" type="audio/mpeg"/>
      <itunes:author>Arvind Parthiban and Radhika Nair</itunes:author>
      <itunes:image href="https://img.transistor.fm/KgjK2FEOmWyVsHvkHi8pjm5cN55-Wjp64gRE5Ib6kX4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQyNDAxOC8x/NjA4Mjk1OTMzLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2335</itunes:duration>
      <itunes:summary>Nigel Moore from The Tech Tribe gets candid about various aspects of his MSP journey. Pricing your MSP, negotiating a good deal for your MSP acquisition, and the #1 pricing mistake MSP owners commit. </itunes:summary>
      <itunes:subtitle>Nigel Moore from The Tech Tribe gets candid about various aspects of his MSP journey. Pricing your MSP, negotiating a good deal for your MSP acquisition, and the #1 pricing mistake MSP owners commit. </itunes:subtitle>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Why 'human customer service' is an underrated growth lever for MSPs</title>
      <itunes:episode>11</itunes:episode>
      <podcast:episode>11</podcast:episode>
      <itunes:title>Why 'human customer service' is an underrated growth lever for MSPs</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">9c7fa92a-0781-4673-8bd0-2f4b40651488</guid>
      <link>https://share.transistor.fm/s/68e77859</link>
      <description>
        <![CDATA[<p><strong>Topics discussed in this episode</strong></p><ul><li>How did Mark discover the MSP niche, and how he fell in love with them? 01:37</li><li>Why MSP technicians need some assistance in sharpening their emotional quotient. 05:10</li><li>Key practices to ensure your customer experience is in place. 06:40</li><li>The business impact of providing a great customer experience. 08:00</li><li>Retaining the 'human' element in the age of bots, AI and automation. 09:25</li><li>On MSPs producing content that engages their audience. 13:10</li><li>Tactical advice on leveraging customer experience as a growth lever. 15:46</li></ul><p><strong>The team that made this episode possible</strong></p><ul><li><a href="https://www.linkedin.com/in/rameshpraveen/">Praveen Ramesh</a>, who leads product marketing and growth.</li><li><a href="https://www.linkedin.com/in/themmshots/">Monica Maria</a>, who leads the content marketing and editorial efforts.</li><li><a href="https://www.linkedin.com/in/karthikeyanganesh/">Karthikeyan Ganesh</a>, who designs everything you see on our website.</li><li><a href="https://www.linkedin.com/in/kanagaraj-subramaniam/">Kanagaraj Subramaniam</a>, who built everything on this podcast page.</li></ul><p><strong>What you will learn</strong></p><ul><li>Why 'human customer service' is a growth lever MSPs don't leverage.</li><li>The importance of customer experience for MSP technicians.</li><li>How can you bring customer experience in the age of bots, automation, and AI.</li><li>Tactical advice on using customer experience as a growth lever.</li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>Topics discussed in this episode</strong></p><ul><li>How did Mark discover the MSP niche, and how he fell in love with them? 01:37</li><li>Why MSP technicians need some assistance in sharpening their emotional quotient. 05:10</li><li>Key practices to ensure your customer experience is in place. 06:40</li><li>The business impact of providing a great customer experience. 08:00</li><li>Retaining the 'human' element in the age of bots, AI and automation. 09:25</li><li>On MSPs producing content that engages their audience. 13:10</li><li>Tactical advice on leveraging customer experience as a growth lever. 15:46</li></ul><p><strong>The team that made this episode possible</strong></p><ul><li><a href="https://www.linkedin.com/in/rameshpraveen/">Praveen Ramesh</a>, who leads product marketing and growth.</li><li><a href="https://www.linkedin.com/in/themmshots/">Monica Maria</a>, who leads the content marketing and editorial efforts.</li><li><a href="https://www.linkedin.com/in/karthikeyanganesh/">Karthikeyan Ganesh</a>, who designs everything you see on our website.</li><li><a href="https://www.linkedin.com/in/kanagaraj-subramaniam/">Kanagaraj Subramaniam</a>, who built everything on this podcast page.</li></ul><p><strong>What you will learn</strong></p><ul><li>Why 'human customer service' is a growth lever MSPs don't leverage.</li><li>The importance of customer experience for MSP technicians.</li><li>How can you bring customer experience in the age of bots, automation, and AI.</li><li>Tactical advice on using customer experience as a growth lever.</li></ul>]]>
      </content:encoded>
      <pubDate>Fri, 11 Dec 2020 03:41:39 -0800</pubDate>
      <author>Arvind Parthiban and Radhika Nair</author>
      <enclosure url="https://media.transistor.fm/68e77859/d10879d5.mp3" length="33825158" type="audio/mpeg"/>
      <itunes:author>Arvind Parthiban and Radhika Nair</itunes:author>
      <itunes:image href="https://img.transistor.fm/wZDIVPawi-HpZ_sX4IhHYq2n6_WNSIHYPePLdkhnP4U/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQxOTM3Mi8x/NjA3Njg2ODk5LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1406</itunes:duration>
      <itunes:summary>Mark Copeman, the author of Helpdesk Habits and tribe elder at the Tech Tribe talks to about the importance of customer experience in the  MSP world. He delves deep into how MSPs can leverage customer experience for more referrals and outlines a tactical way to showcase the 'human' side of your business. </itunes:summary>
      <itunes:subtitle>Mark Copeman, the author of Helpdesk Habits and tribe elder at the Tech Tribe talks to about the importance of customer experience in the  MSP world. He delves deep into how MSPs can leverage customer experience for more referrals and outlines a tactical </itunes:subtitle>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to nurture the right partnerships to propel your MSP's growth</title>
      <itunes:episode>10</itunes:episode>
      <podcast:episode>10</podcast:episode>
      <itunes:title>How to nurture the right partnerships to propel your MSP's growth</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/8204f01e</link>
      <description>
        <![CDATA[<p><b><strong>Topics discussed in this episodes</strong></b></p><ul><li>The secret to running a good podcast in the MSP space. 02:45</li><li>The importance of collaborating/partnering with those providing complementary services. 07:00</li><li>The new way to think about MSP marketing. 13:00</li><li>The difficulties of being an MSP owner. 17:45</li><li>The three things Richard does to be mindful. 21: 56</li><li>The 'secret sauce' to your MSP business and the framework to find your differentiation. 27:59</li></ul><p><strong>Resources mentioned in this episode</strong></p><ul><li><a href="https://thetechtribe.com/">Tech tirbe</a></li><li><a href="https://www.comptia.org/home">CompTIA</a></li><li><a href="https://www.trumethods.com/">True Methods</a></li><li><a href="https://www.smallbizthoughts.com/">SmallBiZ Thoughts</a></li><li><a href="https://www.tubblog.co.uk/podcast/">TubbTalk</a></li><li><a href="https://www.comptia.org/certifications/a">A+ Certification</a></li><li><a href="https://www.headspace.com/">Headspace</a></li><li><a href="https://en.wikipedia.org/wiki/Pomodoro_Technique">Pomodoro Technique</a></li><li><a href="http://brainf.fm/">Brain.fm</a></li></ul><p><b><strong>The team that made this episode possible</strong></b></p><ul><li><a href="https://www.linkedin.com/in/rameshpraveen/">Praveen Ramesh</a>, who leads product marketing and growth.</li><li><a href="https://www.linkedin.com/in/themmshots/">Monica Maria</a>, who leads the content marketing and editorial efforts.</li><li><a href="https://www.linkedin.com/in/karthikeyanganesh/">Karthikeyan Ganesh</a>, who designs everything you see on our website.</li><li><a href="https://www.linkedin.com/in/kanagaraj-subramaniam/">Kanagaraj Subramaniam</a>, who built everything on this podcast page.</li></ul><p>What you will learn</p><ul><li>Why every MSP should start a podcast and how to do it right.</li><li>The power of partnerships to sell more.</li><li>How to bring the 'human touch' in MSP marketing.</li><li>The mental health of MSP owners and why it's okay to speak about it.</li><li>How to identify the unique thing about your MSP and stand out.</li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><b><strong>Topics discussed in this episodes</strong></b></p><ul><li>The secret to running a good podcast in the MSP space. 02:45</li><li>The importance of collaborating/partnering with those providing complementary services. 07:00</li><li>The new way to think about MSP marketing. 13:00</li><li>The difficulties of being an MSP owner. 17:45</li><li>The three things Richard does to be mindful. 21: 56</li><li>The 'secret sauce' to your MSP business and the framework to find your differentiation. 27:59</li></ul><p><strong>Resources mentioned in this episode</strong></p><ul><li><a href="https://thetechtribe.com/">Tech tirbe</a></li><li><a href="https://www.comptia.org/home">CompTIA</a></li><li><a href="https://www.trumethods.com/">True Methods</a></li><li><a href="https://www.smallbizthoughts.com/">SmallBiZ Thoughts</a></li><li><a href="https://www.tubblog.co.uk/podcast/">TubbTalk</a></li><li><a href="https://www.comptia.org/certifications/a">A+ Certification</a></li><li><a href="https://www.headspace.com/">Headspace</a></li><li><a href="https://en.wikipedia.org/wiki/Pomodoro_Technique">Pomodoro Technique</a></li><li><a href="http://brainf.fm/">Brain.fm</a></li></ul><p><b><strong>The team that made this episode possible</strong></b></p><ul><li><a href="https://www.linkedin.com/in/rameshpraveen/">Praveen Ramesh</a>, who leads product marketing and growth.</li><li><a href="https://www.linkedin.com/in/themmshots/">Monica Maria</a>, who leads the content marketing and editorial efforts.</li><li><a href="https://www.linkedin.com/in/karthikeyanganesh/">Karthikeyan Ganesh</a>, who designs everything you see on our website.</li><li><a href="https://www.linkedin.com/in/kanagaraj-subramaniam/">Kanagaraj Subramaniam</a>, who built everything on this podcast page.</li></ul><p>What you will learn</p><ul><li>Why every MSP should start a podcast and how to do it right.</li><li>The power of partnerships to sell more.</li><li>How to bring the 'human touch' in MSP marketing.</li><li>The mental health of MSP owners and why it's okay to speak about it.</li><li>How to identify the unique thing about your MSP and stand out.</li></ul>]]>
      </content:encoded>
      <pubDate>Fri, 04 Dec 2020 04:09:24 -0800</pubDate>
      <author>Arvind Parthiban and Radhika Nair</author>
      <enclosure url="https://media.transistor.fm/8204f01e/99d176ab.mp3" length="52222652" type="audio/mpeg"/>
      <itunes:author>Arvind Parthiban and Radhika Nair</itunes:author>
      <itunes:image href="https://img.transistor.fm/CYCvQyn2I4OxLVUzH2qiPsVSuUSQFVBnWkuU0aKiL1Q/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQxNDcwOS8x/NjA3MDgzNzY0LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2172</itunes:duration>
      <itunes:summary>Today's guest is Richard Tubb- A seasoned industry veteran and an MSP expert. Eavesdrop into this conversation to hear why podcast is the best channel you can invest in, how you can bring the human touch in your MSPs marketing, and importantly building out partnerships to propel your MSPs growth. </itunes:summary>
      <itunes:subtitle>Today's guest is Richard Tubb- A seasoned industry veteran and an MSP expert. Eavesdrop into this conversation to hear why podcast is the best channel you can invest in, how you can bring the human touch in your MSPs marketing, and importantly building ou</itunes:subtitle>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How can your MSP stand out in a crowded market?</title>
      <itunes:episode>9</itunes:episode>
      <podcast:episode>9</podcast:episode>
      <itunes:title>How can your MSP stand out in a crowded market?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">2abf71b5-f68a-417c-b877-c2ac16ff7600</guid>
      <link>https://share.transistor.fm/s/36d38905</link>
      <description>
        <![CDATA[<p><b><strong>Topics discussed in this episodes</strong></b></p><ul><li>How RCS Professional Services changed the marketing game post the pandemic. 03:18</li><li>How the 18-member team in RCS is structured. 04:32</li><li>Competing and standing out in a crowded MSP marketplace in New York. 05:50</li><li>The importance of tech stack in winning new businesses. 07:55</li><li>Being vendor agnostic helps RCS customize solutions to their clients needs. 10:26</li><li>Mental health and what MSPs can do about it. 13:20</li><li>Rapid fire with Esther. 16:10</li></ul><p><b><strong>The team that made this episode possible</strong></b></p><ul><li><a href="https://www.linkedin.com/in/rameshpraveen/">Praveen Ramesh</a>, who leads product marketing and growth.</li><li><a href="https://www.linkedin.com/in/themmshots/">Monica Maria</a>, who leads the content marketing and editorial efforts.</li><li><a href="https://www.linkedin.com/in/karthikeyanganesh/">Karthikeyan Ganesh</a>, who designs everything you see on our website.</li><li><a href="https://www.linkedin.com/in/kanagaraj-subramaniam/">Kanagaraj Subramaniam</a>, who built everything on this podcast page.</li></ul><p>What you will learn</p><ul><li>How RCS Professional Services stands out in a crowded MSP market?</li><li>The biggest learning Esther has had from her MSP marketing peer group.</li><li>Mental health and what RCS Professional Services does about it.</li></ul><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><b><strong>Topics discussed in this episodes</strong></b></p><ul><li>How RCS Professional Services changed the marketing game post the pandemic. 03:18</li><li>How the 18-member team in RCS is structured. 04:32</li><li>Competing and standing out in a crowded MSP marketplace in New York. 05:50</li><li>The importance of tech stack in winning new businesses. 07:55</li><li>Being vendor agnostic helps RCS customize solutions to their clients needs. 10:26</li><li>Mental health and what MSPs can do about it. 13:20</li><li>Rapid fire with Esther. 16:10</li></ul><p><b><strong>The team that made this episode possible</strong></b></p><ul><li><a href="https://www.linkedin.com/in/rameshpraveen/">Praveen Ramesh</a>, who leads product marketing and growth.</li><li><a href="https://www.linkedin.com/in/themmshots/">Monica Maria</a>, who leads the content marketing and editorial efforts.</li><li><a href="https://www.linkedin.com/in/karthikeyanganesh/">Karthikeyan Ganesh</a>, who designs everything you see on our website.</li><li><a href="https://www.linkedin.com/in/kanagaraj-subramaniam/">Kanagaraj Subramaniam</a>, who built everything on this podcast page.</li></ul><p>What you will learn</p><ul><li>How RCS Professional Services stands out in a crowded MSP market?</li><li>The biggest learning Esther has had from her MSP marketing peer group.</li><li>Mental health and what RCS Professional Services does about it.</li></ul><p><br></p>]]>
      </content:encoded>
      <pubDate>Fri, 27 Nov 2020 00:55:53 -0800</pubDate>
      <author>Arvind Parthiban and Radhika Nair</author>
      <enclosure url="https://media.transistor.fm/36d38905/334aced0.mp3" length="27450114" type="audio/mpeg"/>
      <itunes:author>Arvind Parthiban and Radhika Nair</itunes:author>
      <itunes:image href="https://img.transistor.fm/fdi3nSX2XBNek_bhZ0awU-ZQkgEVjUi_ct6TrF56LHg/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQwOTY1My8x/NjA2NDY3MzUzLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1140</itunes:duration>
      <itunes:summary>Esther is the operations with RCS professional services based out of New York. As an operations manager, and lot of her time goes in business development and marketing. In this free wheeling conversation she elaborates about the challenges in marketing an MSP in a crowded marketplace, what her company does to handle mental health and most importantly the lessons she learnt from her peer group. </itunes:summary>
      <itunes:subtitle>Esther is the operations with RCS professional services based out of New York. As an operations manager, and lot of her time goes in business development and marketing. In this free wheeling conversation she elaborates about the challenges in marketing an</itunes:subtitle>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Mental health and MSPs — it's time to break the silence. </title>
      <itunes:episode>8</itunes:episode>
      <podcast:episode>8</podcast:episode>
      <itunes:title>Mental health and MSPs — it's time to break the silence. </itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/ece015c3</link>
      <description>
        <![CDATA[<p><b><strong>Topics discussed in this episodes</strong></b></p><ul><li>Nate's focus on customer retention, overcoming clients shutting shop, and finding 'ideal' customers. 03:30</li><li>The relevance of MSPs for smaller businesses. 05:03</li><li>Mental health and MSPs — why you should care. 06:45</li><li>Tactical advice on 'drawing the line' for your mental wellness 10:15</li><li>Why talking about mental health is important for you and your fellow MSP owners. 13:00</li><li>The unknown when it comes to AI, and challenges with AI adoption. 15:35</li><li>Why economic downturn will not affect MSPs and in fact help MSPs. 17:30</li></ul><p><b><strong>The team that made this episode possible</strong></b></p><ul><li><a href="https://www.linkedin.com/in/rameshpraveen/">Praveen Ramesh</a>, who leads product marketing and growth.</li><li><a href="https://www.linkedin.com/in/themmshots/">Monica Maria</a>, who leads the content marketing and editorial efforts.</li><li><a href="https://www.linkedin.com/in/karthikeyanganesh/">Karthikeyan Ganesh</a>, who designs everything you see on our website.</li><li><a href="https://www.linkedin.com/in/kanagaraj-subramaniam/">Kanagaraj Subramaniam</a>, who built everything on this podcast page.</li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><b><strong>Topics discussed in this episodes</strong></b></p><ul><li>Nate's focus on customer retention, overcoming clients shutting shop, and finding 'ideal' customers. 03:30</li><li>The relevance of MSPs for smaller businesses. 05:03</li><li>Mental health and MSPs — why you should care. 06:45</li><li>Tactical advice on 'drawing the line' for your mental wellness 10:15</li><li>Why talking about mental health is important for you and your fellow MSP owners. 13:00</li><li>The unknown when it comes to AI, and challenges with AI adoption. 15:35</li><li>Why economic downturn will not affect MSPs and in fact help MSPs. 17:30</li></ul><p><b><strong>The team that made this episode possible</strong></b></p><ul><li><a href="https://www.linkedin.com/in/rameshpraveen/">Praveen Ramesh</a>, who leads product marketing and growth.</li><li><a href="https://www.linkedin.com/in/themmshots/">Monica Maria</a>, who leads the content marketing and editorial efforts.</li><li><a href="https://www.linkedin.com/in/karthikeyanganesh/">Karthikeyan Ganesh</a>, who designs everything you see on our website.</li><li><a href="https://www.linkedin.com/in/kanagaraj-subramaniam/">Kanagaraj Subramaniam</a>, who built everything on this podcast page.</li></ul>]]>
      </content:encoded>
      <pubDate>Wed, 18 Nov 2020 03:20:34 -0800</pubDate>
      <author>Arvind Parthiban and Radhika Nair</author>
      <enclosure url="https://media.transistor.fm/ece015c3/fb1ed776.mp3" length="33302979" type="audio/mpeg"/>
      <itunes:author>Arvind Parthiban and Radhika Nair</itunes:author>
      <itunes:image href="https://img.transistor.fm/Gfku_1X6ob7x4gEovLD7nXGsvmECzmw2DivhKQ-hrNs/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzQwMzc3NS8x/NjA1Njk4NDM0LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1384</itunes:duration>
      <itunes:summary>Nate Sheen is the owner of DataCom technologies and specialises in offering services for the manufacturing space. In this conversation with Arvind, he opens up about how he overcame the business challenges that came with COVID-19, mental health challenges facing the MSP community, how his team is 'draw the line' between work &amp;amp; life and why AI is not all that fancy as it's made out to be. </itunes:summary>
      <itunes:subtitle>Nate Sheen is the owner of DataCom technologies and specialises in offering services for the manufacturing space. In this conversation with Arvind, he opens up about how he overcame the business challenges that came with COVID-19, mental health challenges</itunes:subtitle>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How can MSPs identify (and fire) high-cost, low ROI clients</title>
      <itunes:episode>7</itunes:episode>
      <podcast:episode>7</podcast:episode>
      <itunes:title>How can MSPs identify (and fire) high-cost, low ROI clients</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/c8cf2395</link>
      <description>
        <![CDATA[<p><b><strong>Topics discussed in this episodes</strong></b></p><ul><li>Why we will never go to the 'way it was before'. 03:22</li><li>What is the one key thing that will help MSPs thrive and shine. 05:09</li><li>The importance of being a 'digital citizen' in your marketing efforts 08:00</li><li>Looking out for new target markets that's emerged out of 'hybrid workforce'. 16:00</li><li>Identifying and firing 'high-cost' clients and why you need fire them. 17:47</li><li>Downsides to standardizing your offerings. 22:05</li><li>Why IoT might be the next big thing in the MSP space and what possible use cases does it serve? 24:04</li><li>Calendaring and time boxing to stay productive. 30:19</li><li>The first hire you should make your in your MSP. 31:49</li></ul><p><b><strong>Resources mentioned in this episode</strong></b></p><ul><li>Linkedin</li><li>Time-boxing technique</li></ul><p><b><strong>The team that made this episode possible:</strong></b></p><ul><li><a href="https://www.linkedin.com/in/rameshpraveen/">Praveen Ramesh</a>, who leads product marketing and growth.</li><li><a href="https://www.linkedin.com/in/themmshots/">Monica Maria</a>, who leads the content marketing and editorial efforts.</li><li><a href="https://www.linkedin.com/in/karthikeyanganesh/">Karthikeyan Ganesh</a>, who designs everything you see on our website.</li><li><a href="https://www.linkedin.com/in/kanagaraj-subramaniam/">Kanagaraj Subramaniam</a>, who built everything on this podcast page.</li></ul><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><b><strong>Topics discussed in this episodes</strong></b></p><ul><li>Why we will never go to the 'way it was before'. 03:22</li><li>What is the one key thing that will help MSPs thrive and shine. 05:09</li><li>The importance of being a 'digital citizen' in your marketing efforts 08:00</li><li>Looking out for new target markets that's emerged out of 'hybrid workforce'. 16:00</li><li>Identifying and firing 'high-cost' clients and why you need fire them. 17:47</li><li>Downsides to standardizing your offerings. 22:05</li><li>Why IoT might be the next big thing in the MSP space and what possible use cases does it serve? 24:04</li><li>Calendaring and time boxing to stay productive. 30:19</li><li>The first hire you should make your in your MSP. 31:49</li></ul><p><b><strong>Resources mentioned in this episode</strong></b></p><ul><li>Linkedin</li><li>Time-boxing technique</li></ul><p><b><strong>The team that made this episode possible:</strong></b></p><ul><li><a href="https://www.linkedin.com/in/rameshpraveen/">Praveen Ramesh</a>, who leads product marketing and growth.</li><li><a href="https://www.linkedin.com/in/themmshots/">Monica Maria</a>, who leads the content marketing and editorial efforts.</li><li><a href="https://www.linkedin.com/in/karthikeyanganesh/">Karthikeyan Ganesh</a>, who designs everything you see on our website.</li><li><a href="https://www.linkedin.com/in/kanagaraj-subramaniam/">Kanagaraj Subramaniam</a>, who built everything on this podcast page.</li></ul><p><br></p>]]>
      </content:encoded>
      <pubDate>Wed, 11 Nov 2020 03:02:27 -0800</pubDate>
      <author>Arvind Parthiban and Radhika Nair</author>
      <enclosure url="https://media.transistor.fm/c8cf2395/5520b462.mp3" length="51601436" type="audio/mpeg"/>
      <itunes:author>Arvind Parthiban and Radhika Nair</itunes:author>
      <itunes:image href="https://img.transistor.fm/eCTI0APvTiSbHtydPlVYnpHelWTTc4ZwsNLBaIFXFkU/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzM5NzA4Ni8x/NjA1MDkyNDg3LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2147</itunes:duration>
      <itunes:summary>Ryan Morris- The principal of Morris Management consulting and a co-host of Killing IT podcast is our guest today. In this discussion, he discusses a variety of topics around the importance of being a digital citizen, the new target markets that's emerged out of the hybrid IT, and why firing 'maintenance' clients is the best thing you can do for your MSP. </itunes:summary>
      <itunes:subtitle>Ryan Morris- The principal of Morris Management consulting and a co-host of Killing IT podcast is our guest today. In this discussion, he discusses a variety of topics around the importance of being a digital citizen, the new target markets that's emerged</itunes:subtitle>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Why MSPs shouldn't solve people problem using technology</title>
      <itunes:episode>6</itunes:episode>
      <podcast:episode>6</podcast:episode>
      <itunes:title>Why MSPs shouldn't solve people problem using technology</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">b352ab57-f039-407d-ace2-3fd97d3466e8</guid>
      <link>https://share.transistor.fm/s/babd37a8</link>
      <description>
        <![CDATA[<p><strong>Topics discussed in this episode:</strong></p><ul><li>Visibility doesn't translate to productivity. It's not necessary to be physically present in the office; it is a bit of an "artifact". 02:30</li><li>Traditional infrastructure is irrelevant in the new normal and this is an opportunity for MSPs to play the extended IT. 09:50</li><li>Collaboration will be central to how organizations and MSPs operate. 12:00</li><li>The necessity of switching from a reactive model to a proactive model. 13:44</li><li>MSPs who have been prepared for such uncertainties have been able to thrive. 16:29</li><li>Mitigating cyber and phishing attacks, and protecting users are crucial for MSPs to provide as a service. 18:22</li><li>What's wrong with solving people's problems using technology. 20:06</li></ul><p><strong>Credits:</strong></p><p>The team that made this episode possible:</p><ul><li><a href="https://www.linkedin.com/in/rameshpraveen/">Praveen Ramesh</a>, who leads product marketing and growth</li><li><a href="https://www.linkedin.com/in/themmshots/">Monica Maria</a>, who leads the content marketing and editorial efforts</li><li><a href="https://www.linkedin.com/in/karthikeyanganesh/">Karthikeyan Ganesh</a>, who designs everything you see on our website</li><li><a href="https://www.linkedin.com/in/kanagaraj-subramaniam/">Kanagaraj Subramaniam</a>, who built everything on this podcast page</li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>Topics discussed in this episode:</strong></p><ul><li>Visibility doesn't translate to productivity. It's not necessary to be physically present in the office; it is a bit of an "artifact". 02:30</li><li>Traditional infrastructure is irrelevant in the new normal and this is an opportunity for MSPs to play the extended IT. 09:50</li><li>Collaboration will be central to how organizations and MSPs operate. 12:00</li><li>The necessity of switching from a reactive model to a proactive model. 13:44</li><li>MSPs who have been prepared for such uncertainties have been able to thrive. 16:29</li><li>Mitigating cyber and phishing attacks, and protecting users are crucial for MSPs to provide as a service. 18:22</li><li>What's wrong with solving people's problems using technology. 20:06</li></ul><p><strong>Credits:</strong></p><p>The team that made this episode possible:</p><ul><li><a href="https://www.linkedin.com/in/rameshpraveen/">Praveen Ramesh</a>, who leads product marketing and growth</li><li><a href="https://www.linkedin.com/in/themmshots/">Monica Maria</a>, who leads the content marketing and editorial efforts</li><li><a href="https://www.linkedin.com/in/karthikeyanganesh/">Karthikeyan Ganesh</a>, who designs everything you see on our website</li><li><a href="https://www.linkedin.com/in/kanagaraj-subramaniam/">Kanagaraj Subramaniam</a>, who built everything on this podcast page</li></ul>]]>
      </content:encoded>
      <pubDate>Wed, 28 Oct 2020 00:10:20 -0700</pubDate>
      <author>Arvind Parthiban and Radhika Nair</author>
      <enclosure url="https://media.transistor.fm/babd37a8/69629410.mp3" length="37214203" type="audio/mpeg"/>
      <itunes:author>Arvind Parthiban and Radhika Nair</itunes:author>
      <itunes:image href="https://img.transistor.fm/U82VsJv4-YnpdYNajFa736CqPfZOEdCT4HE-QyDW-0w/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzM4NTE4Mi8x/NjAzODY5MDIwLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1547</itunes:duration>
      <itunes:summary>The guest on this episode of SuperPod is Todd Kane. He has been in the industry for over a decade. He is a tribe elder in The Tech Tribe. Most importantly he is the host of the Evolved podcast and the president of Evolved Management Consulting.

In this episode, he talks about how the pandemic has changed the course of the MSP landscape, why MSPs are a resilient community but resistant to adopting new tech, and his thoughts on automation and AI.</itunes:summary>
      <itunes:subtitle>The guest on this episode of SuperPod is Todd Kane. He has been in the industry for over a decade. He is a tribe elder in The Tech Tribe. Most importantly he is the host of the Evolved podcast and the president of Evolved Management Consulting.

In this</itunes:subtitle>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Why MSPs should stop focussing on tools they use</title>
      <itunes:episode>5</itunes:episode>
      <podcast:episode>5</podcast:episode>
      <itunes:title>Why MSPs should stop focussing on tools they use</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">71dc5b98-12a9-4d88-b305-410db2921314</guid>
      <link>https://share.transistor.fm/s/430c997a</link>
      <description>
        <![CDATA[<p><strong>Topics discussed in this episode:</strong></p><ul><li>Why being 24*7 is not an option for MSPs anymore, and how it's become a necessity with remote working becoming mainstream. 05:50</li><li>There's a real opportunity for MSPs to sound intelligent and get a seat in the IT strategy. 07:25</li><li>Why hiring tech talent might not be the most important thing for your MSP. 12:50</li><li>The constraint that holds MSP from growing. 13:44</li><li>Increasing efficiency by outsourcing, and how it helped James achieve more. 20:55</li></ul><p><strong>Resources mentioned in this episode:</strong></p><ul><li><a href="https://www.managedservicesinamonth.com/">Managed Services In a Month</a> by <a href="https://www.linkedin.com/in/karlpalachuk/">Karl Palanchuk</a></li><li><a href="https://www.amazon.com/Package-Price-Profit-Essential-Packaging/dp/0648656403">Package, Price, Profit</a> by <a href="https://www.linkedin.com/in/nigelgmoore/">Nigel Moore</a></li><li><a href="https://www.amazon.com/Infinite-Scale-Ultimate-Managed-Providers/dp/0648402401/ref=sr_1_1?dchild=1&amp;keywords=infinite+scale&amp;qid=1603776856&amp;s=books&amp;sr=1-1">Infinite Scale</a> by James Vickery</li></ul><p><strong>Credits:</strong></p><p>The team that made this episode possible:</p><ul><li><a href="https://www.linkedin.com/in/rameshpraveen/">Praveen Ramesh</a>, who leads product marketing and growth</li><li><a href="https://www.linkedin.com/in/themmshots/">Monica Maria</a>, who leads the content marketing and editorial efforts</li><li><a href="https://www.linkedin.com/in/karthikeyanganesh/">Karthikeyan Ganesh</a>, who designs everything you see on our website</li><li><a href="https://www.linkedin.com/in/kanagaraj-subramaniam/">Kanagaraj Subramaniam</a>, who built everything on this podcast page</li></ul><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>Topics discussed in this episode:</strong></p><ul><li>Why being 24*7 is not an option for MSPs anymore, and how it's become a necessity with remote working becoming mainstream. 05:50</li><li>There's a real opportunity for MSPs to sound intelligent and get a seat in the IT strategy. 07:25</li><li>Why hiring tech talent might not be the most important thing for your MSP. 12:50</li><li>The constraint that holds MSP from growing. 13:44</li><li>Increasing efficiency by outsourcing, and how it helped James achieve more. 20:55</li></ul><p><strong>Resources mentioned in this episode:</strong></p><ul><li><a href="https://www.managedservicesinamonth.com/">Managed Services In a Month</a> by <a href="https://www.linkedin.com/in/karlpalachuk/">Karl Palanchuk</a></li><li><a href="https://www.amazon.com/Package-Price-Profit-Essential-Packaging/dp/0648656403">Package, Price, Profit</a> by <a href="https://www.linkedin.com/in/nigelgmoore/">Nigel Moore</a></li><li><a href="https://www.amazon.com/Infinite-Scale-Ultimate-Managed-Providers/dp/0648402401/ref=sr_1_1?dchild=1&amp;keywords=infinite+scale&amp;qid=1603776856&amp;s=books&amp;sr=1-1">Infinite Scale</a> by James Vickery</li></ul><p><strong>Credits:</strong></p><p>The team that made this episode possible:</p><ul><li><a href="https://www.linkedin.com/in/rameshpraveen/">Praveen Ramesh</a>, who leads product marketing and growth</li><li><a href="https://www.linkedin.com/in/themmshots/">Monica Maria</a>, who leads the content marketing and editorial efforts</li><li><a href="https://www.linkedin.com/in/karthikeyanganesh/">Karthikeyan Ganesh</a>, who designs everything you see on our website</li><li><a href="https://www.linkedin.com/in/kanagaraj-subramaniam/">Kanagaraj Subramaniam</a>, who built everything on this podcast page</li></ul><p><br></p>]]>
      </content:encoded>
      <pubDate>Tue, 27 Oct 2020 04:47:25 -0700</pubDate>
      <author>Arvind Parthiban and Radhika Nair</author>
      <enclosure url="https://media.transistor.fm/430c997a/0112cf0b.mp3" length="59807245" type="audio/mpeg"/>
      <itunes:author>Arvind Parthiban and Radhika Nair</itunes:author>
      <itunes:image href="https://img.transistor.fm/D0eq4xwznpDSuqlwyYznD2lmVYtcvTJ6xTEaV4TP_n4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzM4NTE3OC8x/NjAzNzk5MjQ1LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1493</itunes:duration>
      <itunes:summary>James Vickery is the CEO of Benchmark365 and the President of I Know IT — an MSP company he founded in 2003. Having been in the MSP space for over two decades, he's seen the community go through the .com bubble to this pandemic. 

In this free-wheeling discussion, he speaks about the latest trends he's seeing in this space and how MSPs can leverage them to grow their business. He elaborates on why MSPs should stop focusing on the tools they use, and the only thing MSPs need to embrace to grow in 2020 and beyond.</itunes:summary>
      <itunes:subtitle>James Vickery is the CEO of Benchmark365 and the President of I Know IT — an MSP company he founded in 2003. Having been in the MSP space for over two decades, he's seen the community go through the .com bubble to this pandemic. 

In this free-wheeling </itunes:subtitle>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Why outspending your fellow MSP is not a good idea (and what you can do instead)</title>
      <itunes:episode>4</itunes:episode>
      <podcast:episode>4</podcast:episode>
      <itunes:title>Why outspending your fellow MSP is not a good idea (and what you can do instead)</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">54e4c026-f94f-43fa-9a8c-d0b2ce8b852b</guid>
      <link>https://share.transistor.fm/s/002068fe</link>
      <description>
        <![CDATA[<p><strong>Topics discussed in this episode:</strong></p><ul><li>How can you differentiate your MSP from the MSP next door when you're on a shoe-string budget. 03:45</li><li>Tactical advice on being 'agile' and how you can leverage automation to achieve the 'everything now' phenomenon. 09:50</li><li>A step-by-step breakdown to answer 'Why should this client come to me', and break the silos between marketing efforts. 17:20</li><li>Overcoming the lack of events, tightening budgets, absence of direct sales, and leveraging Facebook at $0. 19:15</li><li>Finding your niche, and exploring newly blossomed markets. 22:45</li></ul><p><strong>Resources mentioned in this episode:</strong></p><ul><li><a href="https://textexpander.com/">Textexpander</a></li><li><a href="https://calendly.com/">Calendly</a></li><li><a href="http://facebook.com/">Linkedin</a></li><li><a href="http://facebook.com/">Facebook</a></li><li>Use the promo code Superops100 to get $100 off on your first month of <a href="http://smith.ai/">Smith.ai</a></li></ul><p><strong>Credits:</strong></p><p>The team that made this episode possible:</p><ul><li><a href="https://www.linkedin.com/in/rameshpraveen/">Praveen Ramesh</a>, who leads product marketing &amp; growth</li><li><a href="https://www.linkedin.com/in/themmshots/">Monica Maria</a>, who leads the content marketing and editorial efforts</li><li><a href="https://www.linkedin.com/in/karthikeyanganesh/">Karthikeyan Ganesh</a>, who designs everything you see on our website</li><li><a href="https://www.linkedin.com/in/kanagaraj-subramaniam/">Kanagaraj Subramaniam</a>, who built everything on this podcast page</li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>Topics discussed in this episode:</strong></p><ul><li>How can you differentiate your MSP from the MSP next door when you're on a shoe-string budget. 03:45</li><li>Tactical advice on being 'agile' and how you can leverage automation to achieve the 'everything now' phenomenon. 09:50</li><li>A step-by-step breakdown to answer 'Why should this client come to me', and break the silos between marketing efforts. 17:20</li><li>Overcoming the lack of events, tightening budgets, absence of direct sales, and leveraging Facebook at $0. 19:15</li><li>Finding your niche, and exploring newly blossomed markets. 22:45</li></ul><p><strong>Resources mentioned in this episode:</strong></p><ul><li><a href="https://textexpander.com/">Textexpander</a></li><li><a href="https://calendly.com/">Calendly</a></li><li><a href="http://facebook.com/">Linkedin</a></li><li><a href="http://facebook.com/">Facebook</a></li><li>Use the promo code Superops100 to get $100 off on your first month of <a href="http://smith.ai/">Smith.ai</a></li></ul><p><strong>Credits:</strong></p><p>The team that made this episode possible:</p><ul><li><a href="https://www.linkedin.com/in/rameshpraveen/">Praveen Ramesh</a>, who leads product marketing &amp; growth</li><li><a href="https://www.linkedin.com/in/themmshots/">Monica Maria</a>, who leads the content marketing and editorial efforts</li><li><a href="https://www.linkedin.com/in/karthikeyanganesh/">Karthikeyan Ganesh</a>, who designs everything you see on our website</li><li><a href="https://www.linkedin.com/in/kanagaraj-subramaniam/">Kanagaraj Subramaniam</a>, who built everything on this podcast page</li></ul>]]>
      </content:encoded>
      <pubDate>Tue, 27 Oct 2020 04:29:26 -0700</pubDate>
      <author>Arvind Parthiban and Radhika Nair</author>
      <enclosure url="https://media.transistor.fm/002068fe/0e3eda58.mp3" length="72618529" type="audio/mpeg"/>
      <itunes:author>Arvind Parthiban and Radhika Nair</itunes:author>
      <itunes:image href="https://img.transistor.fm/qMJQ7sS7o7-g1BpPWV_zLtvGwVNxNX6nJLAwwn_LoGA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzM4NTE3NS8x/NjAzNzk4MTY2LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1813</itunes:duration>
      <itunes:summary>Maddy Martin is the first women guest on SuperPod, the no-filter MSP show. Having worked across various roles in her 15-year long career, she knows a thing or two about growing things from the ground up. In her role as the Head of Growth and Education at Smith.ai, she educates MSPs, among others, on how they can leverage virtual receptionists, chatbots, and AI to sell more and drive revenue. 

In this episode, she shares tactical advice on how MSP owners can overcome the lack of in-person events, outbound sales, and how to stand out from the crowd.</itunes:summary>
      <itunes:subtitle>Maddy Martin is the first women guest on SuperPod, the no-filter MSP show. Having worked across various roles in her 15-year long career, she knows a thing or two about growing things from the ground up. In her role as the Head of Growth and Education at </itunes:subtitle>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Capitalizing on the distributed workforce phenomenon — what can MSPs do?</title>
      <itunes:episode>3</itunes:episode>
      <podcast:episode>3</podcast:episode>
      <itunes:title>Capitalizing on the distributed workforce phenomenon — what can MSPs do?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">ebda2a5d-ce1c-4518-97c7-095217695c06</guid>
      <link>https://share.transistor.fm/s/4299e2e2</link>
      <description>
        <![CDATA[<p><strong>Topics discussed in this episode:</strong></p><ul><li>There are two defining terms to describe how MSPs can handle crises brought by the pandemic: survival and change. 06:43</li><li>We are seeing years of transformation such as cloud migration, distributed work, happen in a matter of months. 07:25</li><li>There's nothing like it when both the opportunity to do something right and make some money show up in the same place. 09:35</li><li>Working with data is crucial because being realistic about a given situation is better than blinded by optimism. 10:11</li><li>The way MSPs are making money has changed and will continue to do so in the following years. MSPs need to constantly reinvent themselves. 11:40</li><li>The assembler-builder analogy puts the prospect of AI in the MSP industry in perspective. 15:50</li><li>With the right kind of implementation, AI can bring value. It's sure to change a lot of lives. 19:27</li></ul><p><strong>Resources mentioned in this episode:</strong></p><ul><li>Virtualization: Defined, A Primer for the SMB Consultant by Dave Sobel</li></ul><p><strong>Credits:</strong></p><p>The team that made this episode possible:</p><ul><li><a href="https://www.linkedin.com/in/rameshpraveen/">Praveen Ramesh</a>, who leads product marketing and growth</li><li><a href="https://www.linkedin.com/in/themmshots/">Monica Maria</a>, who leads the content marketing and editorial efforts</li><li><a href="https://www.linkedin.com/in/karthikeyanganesh/">Karthikeyan Ganesh</a>, who designs everything you see on our website</li><li><a href="https://www.linkedin.com/in/kanagaraj-subramaniam/">Kanagaraj Subramaniam</a>, who built everything on this podcast page</li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>Topics discussed in this episode:</strong></p><ul><li>There are two defining terms to describe how MSPs can handle crises brought by the pandemic: survival and change. 06:43</li><li>We are seeing years of transformation such as cloud migration, distributed work, happen in a matter of months. 07:25</li><li>There's nothing like it when both the opportunity to do something right and make some money show up in the same place. 09:35</li><li>Working with data is crucial because being realistic about a given situation is better than blinded by optimism. 10:11</li><li>The way MSPs are making money has changed and will continue to do so in the following years. MSPs need to constantly reinvent themselves. 11:40</li><li>The assembler-builder analogy puts the prospect of AI in the MSP industry in perspective. 15:50</li><li>With the right kind of implementation, AI can bring value. It's sure to change a lot of lives. 19:27</li></ul><p><strong>Resources mentioned in this episode:</strong></p><ul><li>Virtualization: Defined, A Primer for the SMB Consultant by Dave Sobel</li></ul><p><strong>Credits:</strong></p><p>The team that made this episode possible:</p><ul><li><a href="https://www.linkedin.com/in/rameshpraveen/">Praveen Ramesh</a>, who leads product marketing and growth</li><li><a href="https://www.linkedin.com/in/themmshots/">Monica Maria</a>, who leads the content marketing and editorial efforts</li><li><a href="https://www.linkedin.com/in/karthikeyanganesh/">Karthikeyan Ganesh</a>, who designs everything you see on our website</li><li><a href="https://www.linkedin.com/in/kanagaraj-subramaniam/">Kanagaraj Subramaniam</a>, who built everything on this podcast page</li></ul>]]>
      </content:encoded>
      <pubDate>Tue, 27 Oct 2020 04:19:40 -0700</pubDate>
      <author>Arvind Parthiban and Radhika Nair</author>
      <enclosure url="https://media.transistor.fm/4299e2e2/8d331ecc.mp3" length="59968804" type="audio/mpeg"/>
      <itunes:author>Arvind Parthiban and Radhika Nair</itunes:author>
      <itunes:image href="https://img.transistor.fm/xE5HiVxfKRZIwy8VFT0YkKTzmvyK-D-3hvTNYCyPWCY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzM2NTQ2OC8x/NjAxODg5OTkzLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1497</itunes:duration>
      <itunes:summary>The guest on this episode of SuperPod is Dave Sobel. He's an ex-Solarwinds MSP veteran, the face of the MSP radio, and a professional podcaster. He's someone we internally refer to as the 'serial podcaster'. Dave Sobel has done more than 300 episodes. He is the co-host on the Killing IT podcast. This year marks one year of his podcast — Business of Tech Podcast. He has also authored a book — Virtualization: Defined, A Primer for the SMB Consultant. 

In this episode, he talks about the various trends that businesses are embracing, his one productivity hack, and why you should never overthink the tools you use. He closes the discussion with his views on the prospect of AI within the context of the MSP industry.  </itunes:summary>
      <itunes:subtitle>The guest on this episode of SuperPod is Dave Sobel. He's an ex-Solarwinds MSP veteran, the face of the MSP radio, and a professional podcaster. He's someone we internally refer to as the 'serial podcaster'. Dave Sobel has done more than 300 episodes. He </itunes:subtitle>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>How to be at the far end of the value chain (and sell more)</title>
      <itunes:episode>2</itunes:episode>
      <podcast:episode>2</podcast:episode>
      <itunes:title>How to be at the far end of the value chain (and sell more)</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">04c9cf90-50d2-483b-b51f-71ebbc28ce02</guid>
      <link>https://share.transistor.fm/s/7236fdb3</link>
      <description>
        <![CDATA[<p><strong>Topics discussed in this episode:</strong></p><ul><li>The good that the MSP community has done for him and why he wants to give back to this community. 04:00</li><li>COVID gave a whole new perspective to what it means to have business continuity. 06:10</li><li>The changes that MSPs need to make from a technical, business, and financial point of view, to stay resilient. 09:13</li><li>It's necessary to continually look at your technology and see how you can enable your clients to meet their business goals. 12:00</li><li>Getting new business is highly challenging; it is important to give 10x without expecting as much in return. 14:28</li><li>When internal IT and outsourcing MSPs come together there is an opportunity for MSPs to leverage. 20:19</li><li>Put all your eggs into partner enablement because your partner base drives 80% of the revenue. 22:37</li><li>Start with email marketing before you start spending money on advertising. 28:12</li></ul><p><strong>Resources mentioned in this episode:</strong></p><ul><li><a href="https://channelnomics.com/">Channelnomics</a></li><li><a href="https://www.crn.com/">CRN</a></li><li><a href="https://www.channele2e.com/">Channele2e</a></li><li><a href="https://www.channelpro.co.uk/">Channel pro</a></li></ul><p><strong>Credits:</strong></p><p>The team that made this episode possible:</p><ul><li><a href="https://www.linkedin.com/in/rameshpraveen/">Praveen Ramesh</a>, who leads product marketing and growth</li><li><a href="https://www.linkedin.com/in/themmshots/">Monica Maria</a>, who leads the content marketing and editorial efforts</li><li><a href="https://www.linkedin.com/in/karthikeyanganesh/">Karthikeyan Ganesh</a>, who designs everything you see on our website</li><li><a href="https://www.linkedin.com/in/kanagaraj-subramaniam/">Kanagaraj Subramaniam</a>, who built everything on this podcast page</li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>Topics discussed in this episode:</strong></p><ul><li>The good that the MSP community has done for him and why he wants to give back to this community. 04:00</li><li>COVID gave a whole new perspective to what it means to have business continuity. 06:10</li><li>The changes that MSPs need to make from a technical, business, and financial point of view, to stay resilient. 09:13</li><li>It's necessary to continually look at your technology and see how you can enable your clients to meet their business goals. 12:00</li><li>Getting new business is highly challenging; it is important to give 10x without expecting as much in return. 14:28</li><li>When internal IT and outsourcing MSPs come together there is an opportunity for MSPs to leverage. 20:19</li><li>Put all your eggs into partner enablement because your partner base drives 80% of the revenue. 22:37</li><li>Start with email marketing before you start spending money on advertising. 28:12</li></ul><p><strong>Resources mentioned in this episode:</strong></p><ul><li><a href="https://channelnomics.com/">Channelnomics</a></li><li><a href="https://www.crn.com/">CRN</a></li><li><a href="https://www.channele2e.com/">Channele2e</a></li><li><a href="https://www.channelpro.co.uk/">Channel pro</a></li></ul><p><strong>Credits:</strong></p><p>The team that made this episode possible:</p><ul><li><a href="https://www.linkedin.com/in/rameshpraveen/">Praveen Ramesh</a>, who leads product marketing and growth</li><li><a href="https://www.linkedin.com/in/themmshots/">Monica Maria</a>, who leads the content marketing and editorial efforts</li><li><a href="https://www.linkedin.com/in/karthikeyanganesh/">Karthikeyan Ganesh</a>, who designs everything you see on our website</li><li><a href="https://www.linkedin.com/in/kanagaraj-subramaniam/">Kanagaraj Subramaniam</a>, who built everything on this podcast page</li></ul>]]>
      </content:encoded>
      <pubDate>Thu, 08 Oct 2020 02:11:00 -0700</pubDate>
      <author>Arvind Parthiban and Radhika Nair</author>
      <enclosure url="https://media.transistor.fm/7236fdb3/1d8d8937.mp3" length="50684954" type="audio/mpeg"/>
      <itunes:author>Arvind Parthiban and Radhika Nair</itunes:author>
      <itunes:image href="https://img.transistor.fm/huNyCoXX_Qg3nBcNOplUJHze-2in-WilSY3yoT_pYHM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzM2NTQ2Mi8x/NjAxODg5MTE0LWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>2108</itunes:duration>
      <itunes:summary>Giovanni Sanguily is the guest on this episode of SuperPod- The no-filter MSP show. He's passionate about marketing, sales, and everything MSP. He started off as a junior sales rep for an MSP out of Southern California before marketing chose him. He's the CEO of Honey CRM, a CRM built exclusively for MSPs. A little interesting fact about him is that he loves to sketch. 

In this episode, he shares a touching story of how the MSP community had his back, why he built Honey CRM, and why he's placing his bets on AI. </itunes:summary>
      <itunes:subtitle>Giovanni Sanguily is the guest on this episode of SuperPod- The no-filter MSP show. He's passionate about marketing, sales, and everything MSP. He started off as a junior sales rep for an MSP out of Southern California before marketing chose him. He's the</itunes:subtitle>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
    <item>
      <title>Growing and evolving your MSP in desperate times</title>
      <itunes:episode>1</itunes:episode>
      <podcast:episode>1</podcast:episode>
      <itunes:title>Growing and evolving your MSP in desperate times</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
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      <link>https://share.transistor.fm/s/2306c398</link>
      <description>
        <![CDATA[<p><strong>Topics discussed in this episode:</strong></p><ul><li>The two factors affecting how MSPs navigate the changes. 04:15</li><li>The only constant in the world of technology is change. 07:13</li><li>MSPs that didn't care well for their clients in the summer of 2019 are losing customers 08:00</li><li>Distributed workforce increased the demand for MSPs. 09:51</li><li>Adoption of new technology isn't purely an MSP's responsibility; the client must be willing too. 12:07</li><li>The advantages of hosting events virtually and marketing to an audience virtually. 13:31</li><li>Social proof is key to marketing. It's as good as word-of-mouth marketing. 16:14</li><li>A series of elements that make a good website isn't the same as a perfect website, and why you should have one. 20:04</li><li>Marketing your MSP business is as important as building your products or delivering great customer service. 23:01</li><li>Why it's necessary to look around at what's happening and see how to fit that in your current MSP strategy. 26:30</li></ul><p><strong>Resources mentioned in this episode:</strong></p><ul><li><a href="https://www.amazon.in/Updating-Servers-Doesnt-Grow-Business/dp/0995483701">Updating Servers Doesn't Grow Your Business</a> by Paul Green</li><li><a href="https://www.influenceatwork.com/principles-of-persuasion/">The 6 Principles of Persuasion</a> by Dr. Robert Cialdini</li><li><a href="https://www.amazon.in/Ultimate-Sales-Machine-Turbocharge-Relentless/dp/1591842158">The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies</a> by Chet Holmes</li><li><a href="https://www.amazon.in/They-Ask-You-Answer-Revolutionary/dp/1119312973">They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer</a> by Marcus Sheridan</li></ul><p><strong>Credits:</strong></p><p>The team that made this episode possible:</p><ul><li><a href="https://www.linkedin.com/in/rameshpraveen/">Praveen Ramesh</a>, who leads product marketing and growth</li><li><a href="https://www.linkedin.com/in/themmshots/">Monica Maria</a>, who leads the content marketing and editorial efforts</li><li><a href="https://www.linkedin.com/in/karthikeyanganesh/">Karthikeyan Ganesh</a>, who designs everything you see on our website</li><li><a href="https://www.linkedin.com/in/kanagaraj-subramaniam/">Kanagaraj Subramaniam</a>, who built everything on this podcast page</li></ul>]]>
      </description>
      <content:encoded>
        <![CDATA[<p><strong>Topics discussed in this episode:</strong></p><ul><li>The two factors affecting how MSPs navigate the changes. 04:15</li><li>The only constant in the world of technology is change. 07:13</li><li>MSPs that didn't care well for their clients in the summer of 2019 are losing customers 08:00</li><li>Distributed workforce increased the demand for MSPs. 09:51</li><li>Adoption of new technology isn't purely an MSP's responsibility; the client must be willing too. 12:07</li><li>The advantages of hosting events virtually and marketing to an audience virtually. 13:31</li><li>Social proof is key to marketing. It's as good as word-of-mouth marketing. 16:14</li><li>A series of elements that make a good website isn't the same as a perfect website, and why you should have one. 20:04</li><li>Marketing your MSP business is as important as building your products or delivering great customer service. 23:01</li><li>Why it's necessary to look around at what's happening and see how to fit that in your current MSP strategy. 26:30</li></ul><p><strong>Resources mentioned in this episode:</strong></p><ul><li><a href="https://www.amazon.in/Updating-Servers-Doesnt-Grow-Business/dp/0995483701">Updating Servers Doesn't Grow Your Business</a> by Paul Green</li><li><a href="https://www.influenceatwork.com/principles-of-persuasion/">The 6 Principles of Persuasion</a> by Dr. Robert Cialdini</li><li><a href="https://www.amazon.in/Ultimate-Sales-Machine-Turbocharge-Relentless/dp/1591842158">The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies</a> by Chet Holmes</li><li><a href="https://www.amazon.in/They-Ask-You-Answer-Revolutionary/dp/1119312973">They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer</a> by Marcus Sheridan</li></ul><p><strong>Credits:</strong></p><p>The team that made this episode possible:</p><ul><li><a href="https://www.linkedin.com/in/rameshpraveen/">Praveen Ramesh</a>, who leads product marketing and growth</li><li><a href="https://www.linkedin.com/in/themmshots/">Monica Maria</a>, who leads the content marketing and editorial efforts</li><li><a href="https://www.linkedin.com/in/karthikeyanganesh/">Karthikeyan Ganesh</a>, who designs everything you see on our website</li><li><a href="https://www.linkedin.com/in/kanagaraj-subramaniam/">Kanagaraj Subramaniam</a>, who built everything on this podcast page</li></ul>]]>
      </content:encoded>
      <pubDate>Mon, 05 Oct 2020 02:01:20 -0700</pubDate>
      <author>Arvind Parthiban and Radhika Nair</author>
      <enclosure url="https://media.transistor.fm/2306c398/399c89a1.mp3" length="44658447" type="audio/mpeg"/>
      <itunes:author>Arvind Parthiban and Radhika Nair</itunes:author>
      <itunes:image href="https://img.transistor.fm/Z5rgD70yVwsC7rLwa80mT3O3R_sAWzFZjiMPgvfv00c/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzM2NTQ1NC8x/NjAxODg4NDgwLWFy/dHdvcmsuanBn.jpg"/>
      <itunes:duration>1857</itunes:duration>
      <itunes:summary>Paul Green is the very first guest on our SuperPod show. He is a well-known marketing and growth influencer in the MSP space. He started out as a radio presenter, moved on to start his own marketing agency, and then successfully sold it after almost a decade. Paul Green is now the host of The Paul Green's MSP Marketing Show where he discusses marketing strategies for MSPs. He is the author of 'Updating Servers Doesn’t Grow Your Business'. He also runs a community — 'vendor-free zone' as he calls it — on Facebook with over 1000 MSPs. 

In this episode, he talks about the key challenges that the MSP community has faced in the last few months, how the community has adapted themselves to the changes, and how MSPs around the world can navigate the new normal. </itunes:summary>
      <itunes:subtitle>Paul Green is the very first guest on our SuperPod show. He is a well-known marketing and growth influencer in the MSP space. He started out as a radio presenter, moved on to start his own marketing agency, and then successfully sold it after almost a dec</itunes:subtitle>
      <itunes:keywords>MSP, MSP SHOW, MSP Podcast, IT podcast, MSP insights, MSP tech</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
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