I'm Gillian Perkins, and over the past 10 years I've built an online business that's brought in over $2.5 million, grown an audience of almost a million followers, and personally coached over 3,000 clients and students. But early on, I made just about every mistake in the book - including creating over half a dozen courses that didn't sell a single copy.

In this episode, we're debunking the most common excuses people give for why their business isn't making money, and why fixing them won't actually solve the problem.

Listen to the full episode to hear:

• Why creating over half a dozen courses didn't fix a "bad offer" problem
• The "messaging trap" and why so many creators get stuck rewriting sales copy
• The "zero input, zero output" rule behind why a better funnel won't help
• The treadmill analogy for why consistency alone won't grow your business

Learn more about Gillian:

• Build Your Audience Bootcamp
• www.gillianperkins.com

In the first episode, I covered why your offer, your messaging, your funnel, and your consistency aren't the real problem. So in this episode, we're getting to what actually is: you don't have a business problem, you have an audience problem.

Listen to the full episode to hear:

• The "location, location, location" principle, applied to online business
• Why the businesses that struggle most are the ones without an audience, regardless of offer quality
• How I grew from a crappy camcorder in my teenage bedroom to over 700,000 YouTube subscribers, and what changed once my audience started growing
• Why you don't need to be great at sales once you have the right audience

Learn more about Gillian:

• Build Your Audience Bootcamp
• www.gillianperkins.com

Most people stay stuck bouncing between fixes - a new funnel, new messaging, a new website - without ever addressing the real issue. In this episode, I'm sharing the one benchmark that changes everything.

Listen to the full episode to hear:

• The distraction cycle keeping so many entrepreneurs stuck at zero
• Why 1,000 engaged email subscribers is the tipping point for most creators
• Three underrated benefits of building an audience beyond just making sales: impact, education, and opportunity
• Why growing your first 1,000 subscribers is the hardest part - and why it gets easier from there

Learn more about Gillian:

• Build Your Audience Bootcamp
• www.gillianperkins.com

Now that you know the benchmark to aim for, it's time to do the math. In this episode, I'm breaking down real launch numbers across three different offer types to show you exactly what's possible with just 1,000 engaged subscribers.

Listen to the full episode to hear:

• Real launch math: what 1,000 subscribers can generate with a $300 course, a $2,000 coaching offer, and a $50/month membership
• Why 5,000 social followers is roughly what it takes to reach 1,000 email subscribers
• Roughly how many social followers it takes to convert into 1,000 email subscribers
• Why 1,000 of the right people will always outsell 100,000 of the wrong ones

Learn more about Gillian:

• Build Your Audience Bootcamp
• www.gillianperkins.com

We've covered why your business is stuck and the numbers behind getting unstuck. In this final episode, I'm laying out exactly how to build your audience: the three strategies I recommend, plus a simple six-month plan you can start on today.

Listen to the full episode to hear:

• The three core strategies for audience growth
• Why converting followers into email subscribers matters so much
• A month-by-month breakdown of the six-month plan, from finding your "who" in month one to optimizing based on real data in month six
• The three places people usually get stuck - the "who," the "how," and the "why" - and how to figure out which one is you
• My offer of a free coaching call to help you take the next step - right here: gillianperkins.com/book

Learn more about Gillian:

• Book your free coaching call
• Build Your Audience Bootcamp
• www.gillianperkins.com