In the latest episode of Strata Stories, Paul sat down with Rafi Salazar to break down what they’re seeing in real time from both the practice owner and operator side.

Here’s where to focus if you want AI to actually improve your operations, not just check a box:

• Start with friction, not features—identify where your team is losing time daily and solve that first
• Treat AI scribes as a baseline, not your strategy—documentation alone won’t differentiate you
• Focus on front desk, intake, and billing workflows first—that’s where speed and revenue improve fastest
• Be cautious with unsupervised AI in high-risk areas like billing and compliance
• Only adopt tools that remove steps, not ones that add complexity

And here’s the shift most people aren’t talking about:

In a year, “AI” won’t be the differentiator.

How you apply it inside your operations will be.

If you'd like to learn more about how Strata’s Billing and EMR platform helps rehab clinics prevent denials and increase profitability, visit stratapt.com and book a demo with our team.

If you have any questions, send us a note hello@stratapt.com.

It sounds administrative. But the mistakes are expensive.

Highlights from episode:
• Clinics often start seeing patients before a confirmed payer effective date
• Some insurers won’t retroactively credential, leaving entire plans of care unpaid
• Missing welcome letters or documentation makes denials nearly impossible to appeal
• New locations and new providers are frequent credentialing blind spots
• Many practices sign payer contracts without fully understanding the fee schedule they're agreeing to
• Going in-network with every payer isn’t always the smartest strategy

If you’re opening a clinic, adding providers, or expanding locations, this episode is a great reminder that credentialing isn’t a checkbox. It’s revenue protection.

If you'd like to learn more about how Strata’s Billing and EMR platform helps rehab clinics prevent denials and increase profitability, visit stratapt.com and book a demo with our team.

If you have any questions, send us a note hello@stratapt.com.

This week on Strata Stories, three leaders—Michael Silva, Randy Hite, and Chris Noga—shared their playbook for adding cash revenue services to a clinic.

They dive into:
• How to educate your team and get buy-in
• Systems and expectations that make or break cash services
• Marketing strategies to engage your community
• How cash services can complement your standard insurance fee schedule when done strategically

Cash revenue isn’t just an add-on—it’s a tool to increase margin, enhance patient experience, and strengthen clinic resilience when executed the right way.

If you'd like to learn more about how Strata’s Billing and EMR platform helps rehab clinics prevent denials and increase profitability, visit stratapt.com and book a demo with our team.

If you have any questions, send us a note hello@stratapt.com.

This week on Strata Stories, Casey Peters sits down with Sean Healy, founder of Accounted4, to unpack why so many clinic owners feel financially stressed… even when their P&L says they’re fine.

Highlights:
• Profit ≠ cash flow and that gap creates real anxiety
• A full schedule means nothing if you don’t know your breakeven visit number
• Most financial data is unusable until it’s cleaned and structured correctly
• The instinct to cut expenses can actually make cash flow worse
• Sometimes the right move isn’t to fire… it’s to hire strategically
• Culture never shows up on the P&L but turnover absolutely does

“Simple isn’t always easy. And common sense is rarely common practice.”

If you’re a clinic owner who feels busy but financially uncertain… this episode will sharpen your thinking.

Especially if you’re trying to shift from clinician-first to business-minded leader. 🎧

This week on Strata Stories, Paul Singh sits down with Josh to discuss just what made growth possible.

Highlights:
• The second location is the hardest—splitting time exposes fragile systems
• Early operations ran on Google Docs and one-page cheat sheets
• Codifying processes first, then layering tools, made scale possible
• Growth depends on process + culture + clinical excellence
• Surviving 2020 profitably proved the model and unlocked expansion

If you’re trying to go from “operator” to “builder,” this conversation is a must-listen. 🎧

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic, head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com.

He focuses on what owners need to think through as their practices grow and complexity increases.

A few takeaways from the conversation:
• In-house billing often works early, but becomes fragile as volume grows
• Losing a single biller can mean losing years of payer knowledge and workflow context
• Billing is only one part of RCM, gaps anywhere in the process create revenue risk
• Payer rules change constantly, and keeping up requires focus and scale
• Clean processes and accountability matter more than where billing lives
• Owners should review AR, denials, and payment trends, not just bank balances
• The right RCM partner reduces handoffs and clarifies ownership

This episode isn’t about features or pricing.
It’s about visibility, resilience, and protecting the business as it scales.

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic, head over to stratapt.com and book a demo with our team!

Have any questions? Send us a note hello@stratapt.com.

In Part 2, she covers:
✅ What the degree designation change really means (and what it doesn’t)
✅ How loan caps, financing, and ROI are shaping the future of DPT programs
✅ What changes may be necessary at the academic level to keep the profession sustainable
✅ How therapy can better justify appropriate loan limits to policymakers
✅ Where digital and access models can either hurt or strengthen the profession’s value story

This conversation goes beyond labels and headlines.
It’s about access, affordability, outcomes, and how rehab therapy positions itself for the future.

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic, head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com.

Dana cuts through the policy noise and shows how these programs and models actually affect clinics on a day-to-day basis.

In Part 1, she covers:
✅ The most important federal programs, models, and policy shifts affecting rehab therapy today
✅ Where new reimbursement and revenue opportunities may be emerging
✅ How therapy can better prove its value to CMS and influence future payment models

This episode also sets the stage for a bigger conversation—how policy decisions shape clinicians’ purpose, practice sustainability, and long-term profitability.

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic, head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com.

In this episode of Strata Stories, Paul Singh breaks down some fundamentals every new grad and clinic owner should master:

1️⃣ How to identify real market gaps — and secure the right early funding
2️⃣ Why passion isn’t enough to build a sustainable clinic
3️⃣ How to move your startup from default dead to default alive by de-risking key decisions
4️⃣ How to grow your clinic using TAM analysis and smarter patient acquisition strategies

Building a clinic isn’t about chasing what you love — it’s about solving real problems, for real people, in a market that can support you.

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic, head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com.

I sat down with Rafael Salazar, Owner & CEO of ProActive Rehab & Wellness, to talk about a challenge I see across the therapy world:

Most clinicians were trained to treat patients… not to monetize their expertise or build additional revenue streams that create real financial breathing room.

In this episode, we dig into:

1️⃣ How therapists can monetize their expertise
From consulting to content to specialized programs — Rafi breaks down the opportunities clinicians often overlook.

2️⃣ How to motivate your team to create content
Not by forcing it, but by building clarity, removing friction, and setting expectations that actually stick.

3️⃣ Why consistency beats perfection
Rafi explains how he built a culture where content creation isn’t a “nice to have,” but a strategic habit.

4️⃣ When it’s time to let a therapist go — and how to do it respectfully
A difficult topic, handled with transparency and care.

5️⃣ How to support employees during performance improvement periods
Because accountability and empathy aren’t opposites — and healthy teams require both.

A great episode to revisit if you’re thinking about long-term sustainability, financial resilience, and building something bigger than billable units.

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic, head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com.

Our COO, Casey Peters, exposes the hidden billing mistakes that quietly eat up 15–20% of clinic revenue...and how to fix them.

He breaks down:
💡 The blueprint for your ideal billing workflow
⚙️ What a “golden claim” actually looks like
📉 How to stop money from leaking out of your business

Every owner should carve out 20 minutes for this one.
---------

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic, head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com.

In this short episode of Strata Stories, Paul Singh shares a sneak peek of his upcoming presentation at the APTA PPS Conference. He breaks down how 80% of all successful businesses follow the same core principles—regardless of industry.

Paul also explores how lessons from the tech world can modernize physical therapy clinics, helping owners connect with patients in ways that align with today’s digital-first expectations.

It’s a quick listen that will challenge the way you think about running a practice—and get you excited to dive deeper at PPS.

📩 If you’re planning to attend, send a note to hello@stratapt.com—Paul would love to meet up.

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the rehab therapy world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic, head over to stratapt.com and book a demo with our team!

In this episode of Strata Stories, Justin Stiver shares a blueprint for how to renegotiate payer contracts and actually get paid what you’re worth.

We break down:
1️⃣ How to actually renegotiate payer contracts for PT clinics
2️⃣ The best ways to get in contact with insurance companies
3️⃣ Why data is the most powerful leverage you have in any negotiation

Too many clinic owners assume payers hold all the cards.
Justin shows why that’s not true — and how to walk into those conversations prepared, confident, and ready to win better rates.

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic, head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com.

In this episode of Strata Stories, Paul Singh sits down with Amit Gaglani, PT — practice coach, to talk about why most PT practices don’t need more patients or tools… they need better systems to keep the ones they already have.

They dive into:
1. Why 70% of patients self-discharge and how to fix it
2. How front desk and therapist communication impacts retention
3. Why building your practice as if you’re going to sell it improves profitability now

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. 

In this episode of Strata Stories, guest host Michael Silva sits down with Jason Collin, owner of PT Revolution, to dig into:

1. Why culture and recognition outpace pay when it comes to retention
2. The Three Cs every leader should master: clarity, connection, communication
3. Striking the right balance between authenticity and professionalism online
4. How burnout creeps into private practice—and what to do about it
5. Where AI fits in: streamlining documentation without losing the human touch

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. 

Mike is redefining risk: it’s not just compliance—it’s a tool to protect your people and strengthen your operations.

Inside this episode:
1. Must-have risk policies every clinic leader should know
2. Smart ways to lower liability insurance costs without compromising safety
3. The hidden pitfalls of emerging tech like AI-powered scribing
4. How ignoring risk can slowly undermine clinic culture and profitability

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. 

Katie and Paul Talk about:
1. Unlocking the untapped potential of PTAs in your clinic
2. Low-cost ways to invest in your PTA team
3. Why nursing’s “multi-entry pathway” could be a blueprint for rehab
4. Expanding roles and leadership opportunities beyond job titles

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. 

Colin’s using diagnostic ultrasound to build direct physician partnerships—and he’s not just selling tech. He’s building trust, outcomes, and a system that works.

Inside this episode:
1. Why most primary care offices are starving for MSK expertise—and how PTs can step in
2. How Colin structures physician partnerships with contracts that actually protect everyone
3. Why training > tools—and how ultrasound became a door-opener, not the whole pitch
4. The backlash from parts of the PT industry—and why Colin’s still all in on this future
5. Tactical first steps: what to say, who to approach, and how to stay compliant

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. 

They dive into:

1. Why “just having a website” isn’t enough — and how to actually convert visitors into new patients
2. How Neil would market a brand-new clinic in 2025 with no shortcuts — just the essentials
3. The simple exercise that reveals whether your practice is attracting the right audience
4. Why your Google Business Profile might be your most valuable marketing asset (and it’s free)

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. 

From solo mobile OT to leader of a growing pediatric clinic system, Kate knows what it takes to overcome obstacles and build real success.

Inside this episode:
1. Why genuine relationships beat job boards for hiring great talent
2. How regular team check-ins and one-on-ones keep your clinic growing and problem-solving
3. Why every growth decision should align with your clinic’s awareness, capital, or culture goals
4. The power of “No is a full sentence” — focusing your energy and learning when to say no

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. 

On this episode of Strata Stories, they unpack the must-track metrics that keep your practice profitable and growing.

Paul and Sturdy dive into:
1. The 7 most important metrics all clinics should track
2. How to use metrics as leading indicators and feedback loops
3. How many hours a week you should spend in the captain's seat
4. Why you should look at your business like SOAP note
5. And the importance of managing people and processes instead of managing metrics

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com.

They dive into:
1. Why most clinics don’t need better tech—they need a better checklist
2. How one front desk script fix solved 8 months of billing issues
3. Why benefit verification should never rely on online lookups alone
4. How poor internal workflows reinforce the idea that PTs are “lesser” providers

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. 

They get into:
1. Why niche practices are perfectly positioned to win with retail
2. How clinics lose thousands by not monetizing product referrals
3. Why legacy brands undervalue PTs—despite their massive influence
4. How on-site tools can improve HEP compliance and outcomes

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. 

Paul and Dana discuss:

1. How PTs can lead cost-saving efforts by partnering with hospitals
2. Why RTM is under scrutiny—and how misuse is triggering payor audits
3. How adopting a value-based care mindset can elevate your impact, income, and career path

Connect with her on LinkedIn here!

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. 

They dive into:
1. Why branding can supplement (or even replace) traditional referral sources in private practice
2. What branding actually is—and why it’s more than just a logo or tagline
3. How to build a brand that communicates who you are and what you stand for
4. The power of building value-driven communities—with no strings attached

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. 

For those unfamiliar, Tony is a PT—founder of Total Therapy Solutions. They unpack the operational strategies that can have a big impact on the success of your therapy practice.

They dive into: 
1. The advantages of niching down and how to pick your niche.
2. How to develop the cash-based part of your business.
3. Why Medicare is the best lead generation tool ever.
4. What metrics Tony is always tracking in his clinic.

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. 

Paul and Dana discuss how therapists can:

1. Prepare to properly transition to non-clinical roles
2. Cultivate relationships with career advocates and sponsors
3. Provide extensive value to business owners in all healthcare sectors 

Connect with her on LinkedIn here!

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. 

They dive into key strategies for growing your clinic, including:
1. Partnering with trainers, coaches, massage therapists, chiropractors, and other non-physician providers to create a steady stream of referrals
2. How to leverage existing patients to build a powerful word-of-mouth network
3. Delivering the modern-day “fruit basket” of value to potential referral sources to build long-lasting relationships

This explores how community specialization can lead to both steady and exponential growth opportunities, helping you stand out in your local market.

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. 

They unpack the challenges and opportunities of leading people well, especially when the stakes are high.

Inside this episode:
1. The conversations that actually improve employee retention
2. What to do when it’s time to let someone go—with clarity and respect
3. How to lead your team through a major EMR/Billing transition (without chaos)

Rafi reminds us that trust isn’t built during easy times—it’s built in how we handle the hard ones.

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. 

They dive deep into why the next generation of patients isn’t looking to be sold to—they’re looking for connection:

They also explore:
1. How to focus on real engagement instead of chasing empty metrics
2. Why great content without great distribution falls flat
3. How small, consistent actions today can create a powerful community tomorrow

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. 

We unpack the 3 most common problems clinic owners face:
1. Overscheduling and ineffective patient care delegation
2. A weak sales process (and even weaker sales training)
3. Lack of clean, organized, and objective data to make smart decisions

Connect with him on Instagram here!

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. 

They break down: 
1. How to help clinic owners act, not react, with their finances 
2. Strategies to manage cash flow throughout the year, from deductibles to patient payments 
3. Mindset shifts for long-term financial stability and growth 
4. The power of strategic coaching to help clinics thrive, even in tough times

Connect with him on LinkedIn here!

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. 

They explore:
1) Strategies to get clinicians fully invested in accurate billing training
2) Ethical and legal approaches to correcting underbilling
3) Adapting to local market trends for sustained growth
4) Boosting revenue by enhancing patient engagement

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. 

They dive into:
1. Why PCPs and PTs need shared incentives for better patient outcomes
2. The ongoing confusion around Direct Access and why referrals still dominate
3. How PTs can stay ahead of policy shifts and healthcare trends

Connect with her on LinkedIn here!

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. 

They dive into:
1) The role of physical therapists in addressing the chronic disease epidemic in the U.S.
2) How new grads and business owners can innovate and implement time-leveraged strategies for growth
3) Applying Y Combinator principles to build a practice that truly meets patient needs
4) Strategies to maximize the lifetime value of each patient

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. 

Zach and Paul Discuss:
1) Diversify Revenue and Staffing To Withstand Policy Changes
2) Acquire More Patients and Increase Their Value
3) How to Market Correctly to Home Health Agencies 

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com.

Michael and Paul Discuss:
1) How to create truly personalized, patient-centered care
2) Building stronger psychological connections to drive motivation
3) Standing out through exceptional patient experiences
4) Achieving business success by focusing on customers

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

Jerry and Paul Discuss:
1) Leveraging patient engagement to enhance retention and outcomes
2) Tracking and reducing patient drop-off rates
3) Evaluating "Current State Metrics" to measure clinic success
4) Driving growth through data-driven decision-making

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

Together they break down:
1. How to compete for attention in an overcrowded market
2. The urgency behind smarter healthcare marketing
3. Why entrepreneurial thinking is the key to long-term success
4. Tech-driven strategies transforming healthcare delivery

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

We explore how to:

1. Manage referral quality for financial sustainability.
2. Build proactive relationships with decision-makers.
3. Leverage targeted marketing for account growth.
4. Position private practices for ACO partnerships.

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

We discuss how to use behavioral psychology to:

1. Improve the patient experience
2. Enhance trust and communication with providers
3. Reframe healthcare practices 

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

We explore how to:
1. Create highly engaging and authentic healthcare content 
2. Educate and entertain all generations about health and rehabilitation
3. Bridge the gap between patients and providers with content

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

We dive into:
1. How to write proficient, skilled, and audit-proof clinical notes. 
2. Potential red-flags when using AI tools on documentation.
3. How to reduce documentation time and increase work-life balance. 
4. The potential of note gamification to increase engagement and efficiency.

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

Paul and Dana dive into:
1. The real reason prior authorizations exist and how to adapt
2. Lessons from optometrists and podiatrists to change public perspective
3. How to get doctors to think “therapy first”
4. Using data to prove therapy’s value and win over payers

Connect with her on LinkedIn here!

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

In this episode, we discuss:
1. Overcoming personal challenges while running a business
2. Strategic delegation and team building
3. Reducing dependency on the business owner
4. Adapting to change and embracing technology

Connect with Cindy on LinkedIn here! 

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

We dive into:
1. The role of private equity in healthcare and why it's such a key player
2. How small practices can succeed amidst larger healthcare systems
3. Shifting your mindset from survival mode to building a sustainable, enjoyable business

Connect with Rafi on LinkedIn here! 

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

We dive into: 
1. Building in-house referral clinics with partnered surgeons 
2. Strengthening physician relationships while staying compliant with Stark Laws
3. Creating sport-specific rehab programs for professional athletes

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

1. Justin's exact content strategy for his PT clinics
2. And how to re-engage past patients (COPY THIS TACTIC!) 

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

Paul and Dana dive into:
1. Leveraging Data to Identify Cost-Saving Opportunities
2. Collaborating with Primary Care Providers in Value-Based Contracts
3. Piloting Small-Scale Programs to Test Value-Based Care Models

Connect with her on LinkedIn here!

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

In this episode, Paul and Daniel discuss:

1. How the Medicare 2025 Final Rule's reimbursement cuts challenge clinics to stay profitable while maintaining high-quality care.

2. Why stricter compliance standards make efficiency and accuracy crucial to avoid denials and audits.

3. The shift to value-based care and its focus on improving patient outcomes over service volume.

4. The role of AI in streamlining compliance and workflows while navigating new regulations.

Connect with Daniel on LinkedIn here!

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

In this episode they discuss:

1. The challenges of hiring and onboarding a front-desk team
2. The crucial nature of the first phone call to a referral
3. What are the essentials skills the front desk must have to be successful
4. The increase in revenue from an improved front-desk experience

Connect with Jerry on LinkedIn here!

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

Today Paul and Daniel discuss:

1. How to Negotiate with Third-Party Payers
2. The Asymmetry of Information in Healthcare
3. The Power of Data

Connect with Daniel on LinkedIn here! 

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

In this episode they discuss:

1. The three parts of Okon’s PT Clinic - Rehab, Recovery and Performance
2. How to mesh cash based and billable services to increase profitability
3. The benefits of using ala carte services for athletes to focus on achieving maximize performance
4. The nuances of operating a business that uses both physical therapy and physical training methods to achieve best patient outcomes

Connect with Okon on LinkedIn here!

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

Today Paul and Justin discuss:

1. Understanding RTM Basics and Codes
2. The Complexities of RTM with Non-Tech Savvy Patients
3. How RTM Increases Profitability
4. How Therapy Continued Remotely During Recent Hurricanes

Connect with Justin on LinkedIn here! 

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

We explore her perspectives on:
        1) Building a Healthcare Media Company
      2) Transitioning from Clinical Practice to Community Building
      3) The Future of Continuing Education in Occupational Therapy
      4) The Integration of AI and Technology in Healthcare

Connect with Sarah on LinkedIn here! 

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

We dive into:
- Physical Therapists as the Front Door to Healthcare
- Building Relationships with Primary Care Providers
- The Role of PT’s in Population Health
- Value-Based Care and Financial Incentives

Connect with Dana on LinkedIn here!

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

We dive into:
1. The importance of developing entrepreneurial thinking as a clinic owner
2. Building healthcare accelerator programs
3. Why healthcare needs to increase it’s sense of speed and urgency

Connect with Rafi on LinkedIn here! 

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

We dive into:
1. Teaching business skills in healthcare curriculums
2. The Need for a Comprehensive and Forward-Thinking Healthcare Education
3. The Importance of Documenting Processes in Scaling a Business
4. Clear Communication and Standardized Protocols for Effective Operations

Connect with Colin on LinkedIn here.

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

We dive into:
1. The fundraising journey
2. Transparency in billing and data sharing
3. The Role of Media and Marketing in Growth
4. The Future of PT, OT, and Speech Therapy

Connect with Tony on LinkedIn here!

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

We dive into:
1. Maximizing billable units
2. Why you shouldn’t always take the least risky approach when billing
3. Understanding the audit process
4. The Need for Transparency in billing practices

Connect with Justin on LinkedIn here!

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

We dive into:
1. Partnering with Major League Sports Teams
2. How to diversify revenue streams
3. Building high performance teams
4. The importance of reinvesting in your clinic

Connect with Brian on LinkedIn here!
Check out his podcast, PhysioGrowth here!

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

We dive into:
1. Understanding and balancing your tolerance risk as a clinic owner
2. The importance of spending a few extra dollars to protect your clinic
3. The consequences of not having adequate insurance

Connect with Daniel on LinkedIn here!

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

1. Step-by-step guide on how Michael built Run Strong, his running course that’s helped everyone from Olympic runners to the weekend warrior
2. How courses can help you diversify and stabilize your revenue
3. And how Michael marketed and distributed his course

Connect with Michael on LinkedIn here!
Check out Run Strong here!

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

We dive into:
1. The power of mindset
2. The importance of working on the right projects
3. Challenging invisible scripts
4. And lastly why taking time off is key to success

Connect with Rafi on LinkedIn here! 

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

We dive into:
- How to position your clinic to capitalize on the policy changes taking place over the next few years
- Advocating for the PT profession and staying informed
- Missed opportunities for physical therapists in policy advocacy
- Quantifying the value of physical therapists in healthcare spending
- And lastly how to get involved in policy advocacy

Connect with Dana on LinkedIn here!

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

We dive into:
1. How to make money outside of one-on-one patient care
2. The Power of creating on YouTube
3. The best strategy for attending PT conferences

Connect with Justin on LinkedIn here!
Check out The Active Adult here!

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

We dive into:
1. Why you shouldn’t build your clinic solely around Medicare
2. Knowing your practice's strengths and how to market them
3. The importance of standardization and systems
4. How to connect with patients at an emotional level
5. And learning to diversify revenue streams

Connect with Colin on LinkedIn here.

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

We dive into:
1. The Science Behind Patient No-Shows
2. Hospitality vs Customer service
3. The importance of differentiating through patient experience
4. How devices like the Apple Watch, Whoop, and Oura Ring can help deliver better patient care

Connect with Michael on LinkedIn here!

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

We dive into:
1. How AI can positively impact the PT Industry
2. Understanding the liabilities that come with AI
3. And how healthcare & technology can build a more efficient partnership together

Connect with Tony on LinkedIn here!

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

We dive into:
1. How to Hire and Retain Great Therapists at your Clinic
2. The importance of building a Continuing Education Program at your Clinic
3. Lastly, the effects of the FTC banning non-competes and what it means for the PT industry

Connect with Justin on LinkedIn here!

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

We dive into:
1. Identifying & mitigating choke points within your clinic’s cash flow
2. The importance of cash reserves
3. And why you MUST be thinking about diversifying revenue streams

Connect with Rafi on LinkedIn here! 

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

1. The advantages of paying clinicians on a per visit basis
2. Shifting the risk and reward from owners to therapists
3. Why every therapist is a sales person
4. Tactical advice on how therapists can generate clients for themselves
5. And lastly, the importance of being a part of the community in order to generate referrals

Connect with Jake on LinkedIn here!

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a call with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

1. How to reduce no-shows and cancels FAST
2. Mastering the front-end sales process
3. How to make sure your PT’s don’t burn out and quit
4. And the importance of retention systems

Connect with Jerry on LinkedIn here!

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a call with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

We dive into:
1. Why Niching Down is A Golden Ticket to Growing a Practice
2. How to partner with CrossFit gyms, running clubs, and other parts of your local community
3. And How Michael motivated his staff by developing programs around their passions

Connect with Michael on LinkedIn here!

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

We dive into:
1. Creating an exit strategy for your PT clinic
2. Understanding the microeconomics of your market
3. Crafting the perfect buyer avatar
4. The importance of marketing yourself to buyers

Amit brings over two decades of healthcare expertise, combining clinical practice as a licensed physical therapist and orthopedic specialist with a flair for entrepreneurship and investment. Launching Arrow Physical Therapy in 2004, he expanded it into a major player in northern New Jersey, stepping up as its CEO in 2012 to drive significant revenue growth. His leadership further catalyzed the establishment of Alliance Physical Therapy Partners, scaling it to 100 offices across 15 states.

As National Director of Payor Relations, Amit significantly boosted reimbursement rates, contributing to the firm's lucrative acquisition in 2021. Beyond his business acumen, Amit is celebrated for his patient-centered approach, earning multiple accolades and regularly sharing his expertise on health and wellness.  He currently consults and coaches practices of different sizes with a focus on creating the practice that fulfils the owners dreams

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

We dive into:
1. The key metrics Justin tracks throughout his 7 clinics (Check out his trailing 12-months template - download a copy for yourself HERE!) 
2. How to track financial and clinical data
3. How frequently to review various metrics
4. Why sharing data and being transparent with your team is so important

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

We dive into:
1. The various ways to monetize your expertise as a therapist
2. How to motivate staff to create content
3. The importance of establishing a culture of consistency when it comes to creating content
4. When to fire a therapist and how to do so
5. And why you must make sure you’re supporting employees during performance improvement periods

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a call with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

We dive into:
1. Lessons learned from building Lauren’s first clinic
2. Balancing personal life and work life
3. The benefits of being transparent with your staff
4. Why you should be careful not to grow TOO fast
5. And how to create a cancellation policy

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a call with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

1. Jerry shares his takeaways from The Graham Sessions
2. Why PT assistants are the most undervalued resource
3. Evaluations vs Treatments - Why we need to rethink the physical therapy model
4. How to handle cancellations and cancellation fees at your clinic

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a call with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

We dive into:
1. How to renegotiate payer contracts for PT clinics
2. The best ways to get in contact with insurance companies
3. And why you must have data in order to renegotiate

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

We dive into:
1. How to create a hiring process at your clinic
2. Why you need a hiring rubric
3. What types of questions to ask during an interview
4. And the importance of investing in employee growth

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

We dive into:
1. The importance of having the correct risk and compliance documents in place
2. Why you must invest in OSHA manuals, HIPA manuals, and other documents that are specific to your clinic
3. And finally the risks of social media. Daniel starts off the show by explaining how social media can get therapists & clinics into hot water

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

We dive into:
1. Offering cash-based services at your clinic
2. What acquisitions are looking like in 2024
3. The benefits of owning multiple practices
4. The future of compensation in the PT & OT world
5. The importance of shifting toward consumer-facing approaches

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

We dive into:
1. Why Rafi pays his therapists to create content each week
2. What it means to be in the expertise business
3. How to craft a positioning statement for your clinic
4. And the importance of leveraging digital media in your practice

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

We dive into:
1. How to build a million-dollar clinic with healthy margins
2. Determining employee compensation and incentives
3. How to upsell additional services
4. The key to physical therapy businesses succeeding outside of local neighborhoods
5. And lastly, Justin provides an update on his content strategy and explains exactly how they’ve been creating content in the clinic

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

We dive into:
1. What operational metrics should you be tracking monthly, weekly, and daily
2. How to track patient balances and follow up properly
3. Recruiting and interviewing tips
4. The advantages of sending billing out every single day
5. How scheduling patients every 15 minutes can make your clinic more efficient

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

We dive into:
1. A deep dive into the Change Healthcare cyber attack
2. How StrataPT decided to move clinics to different clearing houses FAST
3. How you as a clinic owner need to think about risk moving forward including tactical steps to mitigating risk
4. The importance of having cash reserves

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

We dive into: 
1. The biggest mistakes Paul & Tony see clinic owners make
2. How to develop the right skills to make your practice grow
3. Advice on how to build the right culture and team
4. And understanding what it takes to sell a business

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

We dive into: 
1. How to recruit and retain great employees
2. How to shift from reaction mode to intentional decision-making
3. And the impact of high-stress decision-making

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

We dive into:
1. The difference between profit and cash flow
2. The impact of accounts receivable on cash flow
3. Why you must fix your cancel and no-show rate
4. And How payment delays have huge effects on your business

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

We dive into: 
1. How to control costs in your clinic
2. Why there’s a huge opportunity at the intersection between cash and insurance-based practices
3. How to find and serve your niche
4. And the importance of clarity in marketing

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

We dive into:
1. The 7 most important metrics all clinics should track
2. How to use metrics as leading indicators and feedback loops
3. How many hours a week you should spend in the captain's seat
4. Why you should look at your business like SOAP note
5. And the importance of managing people and processes instead of managing metrics

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

We dive into:
1. How to create short-form content
2. Low-cost options for creating that content
3. Why consistency is the answer to 99% of your marketing problems
4. Understanding attention
5. And lastly, the power of user-generated content

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

We dive into:
1. A step-by-step guide on how to pitch physicians
2. How to hire a business development person to build relationships with physicians
3. And how to make sure your clinic is set up to handle lots of referrals

 
Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

We dive into: 
1. The biggest existential threat to the Physical Therapy industry according to Tony
2. Advice for therapists wanting to make more money and increase their value
3. How to pitch your practice to referring physicians and patients
4. Building a community through Facebook Groups
5. How to recruit therapists and create an incredible culture
6. And finally, how to increase the margins at your clinic

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

We dive into:
1. What the first 45 seconds of a new patient call should sound like at your clinic
2. Understanding who the end user is vs who the decision maker is when selling your PT or OT services
3. Why the insurance company is NOT your customer and the importance of disconnecting from the payer source

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

1. How to find referral sources outside of doctors
2. Why Physical Therapists must be better at promoting the industry as a whole
3. Making sure you don’t become too reliant on one particular referral source
4. And how to start building your network in the PT space

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

We dive into:
1. Why cash-based practices aren’t the end-all-be-all.
2. The future of PT, Value-Based Care and Hybrid care
3. And why most clinics must better understand cash flow

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

We dive into:
1. Why sitting, yes sitting, is the most valuable exercise any clinic owner can do to improve their business
2. The importance of recording EVERY phone call your front desk takes and what tool to use
3. The question EVERY clinic owner should ask their front desk staff after talking to a new patient
4. How to measure the success of your front desk person
5. The 3 questions every practice owner should ask themselves
6. The skills and qualities to look for when hiring a front desk person
7. And what you must focus on in 2024 in order to take your business to the next level

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

We dive into:
1. Why most practice owners skip to HOW instead of asking WHY
2. How to find and communicate with your target audience
3. And why you must understand the game of attention when it comes to marketing your clinic

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

We dive into: 
1. The advantages of niching down and how to pick your niche.
2. How to develop the cash-based part of your business.
3. Why Medicare is the best lead generation tool ever.
4. What metrics Tony is always tracking in his clinic.

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

We dive into: 
1. How to know if your clinic's model is fundamentally broken from a financial standpoint
2. The metrics you must know in order to grow your business
3. And why you must spend time outside of patient care in order to grow your business

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

1. Lessons from Roger's 31 years as a PT and building 9 practices across the US
2. How to craft a patient experience that’s as consistent as Chic-Fil-A's
3. How Roger acquires new patients with one simple tactic (try this at your clinic) 

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

Strata Shorts are quick conversations between Strata's CEO, Paul Singh, and Director of Marketing, Thomas Schreiber. Episodes cover a wide variety of topics such as Healthcare billing, Growing a PT/OT Clinic, Entrepreneurship, and more!

If you'd like to learn more about Strata and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a call with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Shorts is produced by Thomas Schreiber, our Director of Marketing

1. Justin's exact content strategy for his PT clinics
2. And how to re-engage past patients (COPY THIS TACTIC!) 

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

1. Finding your target demographic (and why you must niche down) 
2. How to build an amazing patient experience 
3. And Jerry’s favorite books all clinic owners must read

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a call with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

Strata Shorts are quick conversations between Strata's CEO, Paul Singh, and Director of Marketing, Thomas Schreiber. Episodes cover a wide variety of topics such as Healthcare billing, Growing a PT/OT Clinic, Entrepreneurship, and more!

If you'd like to learn more about Strata and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a call with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Shorts is produced by Thomas Schreiber, our Director of Marketing

1. Artificial Intelligence and machine learning in healthcare
2. Should healthcare adopt coupons? 
3. How to apply consumer marketing tactics to your clinic

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a call with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

On this episode of Strata Stories, we talk with Shreya Jagarlamudi, Co-Founder & CEO at Pledge Health - a company that helps practices grow their revenue by automating patient billing and payment collection. We dive into: 

1. Investing in Healthcare start-ups
2. Shreya's biggest learnings from building a health tech start-up 
3. The challenges of bridging the gap between healthcare and technology 

If you'd like to learn more about Strata and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a call with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

On this episode of Strata Shorts, we dive into

1.  NEW Physical Therapy Benchmarks 
2. How Benchmarks can help your clinic grow 
3. The biggest challenges owners face as they scale

If you'd like to learn more about Strata and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a call with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Shorts is produced by Thomas Schreiber, our Director of Marketing

On this episode of Strata Stories, we talk with Steven Coen, the CEO of Sara Health, a company that helps you increase your practice's revenue with RTM. We dive into: 

1. How RTM allows you to pay your therapists more
2. What clinic owners misunderstand about RTM
3. How much money you can make with RTM

If you'd like to learn more about Strata and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a call with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

On this episode of Strata Stories, we talk with Justin Stiver the owner of Total Therapy Florida. We dive into how Justin should build the media company part of his clinic! 

If you'd like to learn more about Strata and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a call with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

On this episode of Strata Stories, we talk with Jamey Schrier, the founder of Practice Freedom U. We dive into: 

1. What to look for in a coach/mentor who can truly help you
2. Why fake work is killing your productivity 
3. The biggest mistakes mature clinics make

If you'd like to learn more about Strata and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a call with our team!

If you have any questions, send us a note hello@stratapt.com. Strata Stories is produced by Thomas Schreiber, our Director of Marketing