Transistor (https://transistor.fm) https://feeds.transistor.fm/startup-conviction Conversations with founders on why their startup is better positioned to win than the incumbents. © 2025 Darian Parrish c0a30822-028a-50bc-a8a4-987b3466f713 no en Fri, 09 Feb 2024 12:02:13 -0800 Tue, 02 Dec 2025 14:49:08 -0800 https://img.transistor.fm/mMMg6AOik3TJBYVnWuq4y7MtMwDze7wMTIDuoYOG7a4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzIyMTUyLzE2MjQy/OTk1NTctYXJ0d29y/ay5qcGc.jpg episodic Darian Parrish Conversations with founders on why their startup is better positioned to win than the incumbents. Conversations with founders on why their startup is better positioned to win than the incumbents.. Darian Parrish No No 25 25 025 - Zach Clenaghan (Edumadic) On Redesigning The College Years full e3423c58-7ea6-4a75-8954-986ea9272434 https://share.transistor.fm/s/aaea99f4 Zach Clenaghan is the founder of Edumadic. Edumadic is focused on redesigning the college years by combining online education, international co-living, and virtual campus services.

]]> Zach Clenaghan is the founder of Edumadic. Edumadic is focused on redesigning the college years by combining online education, international co-living, and virtual campus services.

]]> Tue, 31 Aug 2021 19:18:00 -0700 Darian Parrish Darian Parrish 1119 Zach Clenaghan is the founder of Edumadic. Edumadic is focused on redesigning the college years by combining online education, international co-living, and virtual campus services. Zach Clenaghan is the founder of Edumadic. Edumadic is focused on redesigning the college years by combining online education, international co-living, and virtual campus services. No 24 24 024 - Daniel McCartney (Below The Line) On Changing How Entertainment Productions Operate full 4fb346a5-4973-4cda-99b9-96d363474869 https://share.transistor.fm/s/b1bbaebf Daniel McCartney is the cofounder and CEO of Below The Line. Below The Line is developing an AI-powered, holistic production management platform to free crew members, creatives, and studios from the burdens of disorganized, antiquated, and needlessly expensive television and film productions.

]]> Daniel McCartney is the cofounder and CEO of Below The Line. Below The Line is developing an AI-powered, holistic production management platform to free crew members, creatives, and studios from the burdens of disorganized, antiquated, and needlessly expensive television and film productions.

]]> Tue, 31 Aug 2021 19:17:51 -0700 Darian Parrish Darian Parrish 812 Daniel McCartney is the cofounder and CEO of Below The Line. Below The Line is developing an AI-powered, holistic production management platform to free crew members, creatives, and studios from the burdens of disorganized, antiquated, and needlessly expensive television and film productions. Daniel McCartney is the cofounder and CEO of Below The Line. Below The Line is developing an AI-powered, holistic production management platform to free crew members, creatives, and studios from the burdens of disorganized, antiquated, and needlessly expe No 23 23 023 - Vishal Kashyap (Veedohire) On Enabling Recruiters To Find Their Ideal Candidates full dddd17b9-89f6-4c19-a792-151a8fc3cc10 https://share.transistor.fm/s/594c74f5 Vishal Kashyap is the founder of Veedohire. Veedohire is revolutionizing the job searching and applying processes, with an AI-based hiring platform, allowing jobs and recruiters find candidates instead of the other way around.

]]> Vishal Kashyap is the founder of Veedohire. Veedohire is revolutionizing the job searching and applying processes, with an AI-based hiring platform, allowing jobs and recruiters find candidates instead of the other way around.

]]> Tue, 31 Aug 2021 19:17:46 -0700 Darian Parrish Darian Parrish 1006 Vishal Kashyap is the founder of Veedohire. Veedohire is revolutionizing the job searching and applying processes, with an AI-based hiring platform, allowing jobs and recruiters find candidates instead of the other way around. Vishal Kashyap is the founder of Veedohire. Veedohire is revolutionizing the job searching and applying processes, with an AI-based hiring platform, allowing jobs and recruiters find candidates instead of the other way around. No 22 22 022 - Joe Merullo (Fácil) On Taking The Headache Out Of Renting In LatAm full c80c37fc-3d37-487e-9ef4-4d933af8f1bd https://share.transistor.fm/s/cee0edf5 Joe Merullo is the founder of Fácil. Fácil is making LatAm real estate transactions radically more affordable, efficient & safe.

]]> Joe Merullo is the founder of Fácil. Fácil is making LatAm real estate transactions radically more affordable, efficient & safe.

]]> Tue, 31 Aug 2021 19:17:41 -0700 Darian Parrish Darian Parrish 603 Joe Merullo is the founder of Fácil. Fácil is making LatAm real estate transactions radically more affordable, efficient & safe. Joe Merullo is the founder of Fácil. Fácil is making LatAm real estate transactions radically more affordable, efficient & safe. No 21 21 021 - Abran Maldonado (Create Labs Ventures) On Helping Unserved Communities Gain Exposure To Cutting-Edge Technologies full e98b7843-1717-458a-b342-a597a1dc6346 https://share.transistor.fm/s/a4eaec6d Abran Maldonado is the cofounder of Create Labs Ventures. Create Labs Ventures is focused on providing underserved populations with the skills, resources and network needed to thrive in Tech & Media industries.

]]> Abran Maldonado is the cofounder of Create Labs Ventures. Create Labs Ventures is focused on providing underserved populations with the skills, resources and network needed to thrive in Tech & Media industries.

]]> Mon, 26 Jul 2021 20:30:25 -0700 Darian Parrish Darian Parrish 1255 Abran Maldonado is the cofounder of Create Labs Ventures. Create Labs Ventures is focused on providing underserved populations with the skills, resources and network needed to thrive in Tech & Media industries. Abran Maldonado is the cofounder of Create Labs Ventures. Create Labs Ventures is focused on providing underserved populations with the skills, resources and network needed to thrive in Tech & Media industries. No 20 20 020 - Bogdan Savonea and Matei Psatta (TPS Engage) On Scaling Dynamic Digital Out Of Home Ads full b4ff83e7-edab-4628-b513-2dd0d54510cf https://share.transistor.fm/s/6602f371 Bogdan Savonea and Matei Psatta are the cofounders of TPS Engage. TPS Engage allows brands and businesses of all sizes to standout and increase sales through their Digital Out Of Home ad model. Making sure the right message is shown in the right context.

]]> Bogdan Savonea and Matei Psatta are the cofounders of TPS Engage. TPS Engage allows brands and businesses of all sizes to standout and increase sales through their Digital Out Of Home ad model. Making sure the right message is shown in the right context.

]]> Mon, 26 Jul 2021 20:28:14 -0700 Darian Parrish Darian Parrish 961 Bogdan Savonea and Matei Psatta are the cofounders of TPS Engage. TPS Engage allows brands and businesses of all sizes to standout and increase sales through their Digital Out Of Home model. Making sure the right message is shown in the right context. Bogdan Savonea and Matei Psatta are the cofounders of TPS Engage. TPS Engage allows brands and businesses of all sizes to standout and increase sales through their Digital Out Of Home model. Making sure the right message is shown in the right context. No 19 19 019 - Alejandro Pozo (Valari) On Enabling Embedded Lending and Finance For SMEs full d614de74-39a1-40e8-a7c0-934448c84639 https://share.transistor.fm/s/df9a4371 Alejandro Pozo is the founder of Valari. Valari is building a platform for embedded lending for emerging market SMEs.

]]> Alejandro Pozo is the founder of Valari. Valari is building a platform for embedded lending for emerging market SMEs.

]]> Mon, 26 Jul 2021 20:25:04 -0700 Darian Parrish Darian Parrish 768 Alejandro Pozo is the founder of Valari. Valari is building a platform for embedded lending for emerging market SMEs. Alejandro Pozo is the founder of Valari. Valari is building a platform for embedded lending for emerging market SMEs. No 16 16 018 - Anthony Ogunbowale - Thomas (Chaperone) On Building The Future Of Reading full 0fd216c8-e286-4634-a7b1-73e601c11844 https://share.transistor.fm/s/80cfe270 Anthony Ogunbowale - Thomas is the founder of Chaperone. Chaperone is a social reading app. Allowing readers to unlock other readers' notes, start conversations and get paid inside the books they're reading.

]]> Anthony Ogunbowale - Thomas is the founder of Chaperone. Chaperone is a social reading app. Allowing readers to unlock other readers' notes, start conversations and get paid inside the books they're reading.

]]> Mon, 26 Jul 2021 20:19:41 -0700 Darian Parrish Darian Parrish 662 Anthony Ogunbowale - Thomas is the founder of Chaperone. Chaperone is a social reading app. Allowing readers to unlock other readers' notes, start conversations and get paid inside the books they're reading. Anthony Ogunbowale - Thomas is the founder of Chaperone. Chaperone is a social reading app. Allowing readers to unlock other readers' notes, start conversations and get paid inside the books they're reading. No 17 17 017 - Joshua Ermias (Door Robotics) On Building A 360 Virtual Reality Drone full 40de734a-7c62-4b6c-ba10-2f3d6839d246 https://share.transistor.fm/s/078b16dd Joshua Ermias is the cofounder and CEO of Door Robotics. Door Robotics is building the all-in-one cinema drone. The drone has a 360 camera to capture views from every angle, in 8k quality.

]]> Joshua Ermias is the cofounder and CEO of Door Robotics. Door Robotics is building the all-in-one cinema drone. The drone has a 360 camera to capture views from every angle, in 8k quality.

]]> Mon, 26 Jul 2021 20:16:54 -0700 Darian Parrish Darian Parrish 1071 Joshua Ermias is the cofounder and CEO of Door Robotics. Door Robotics is building the all-in-one cinema drone. The drone has a 360 camera to capture views from every angle, in 8k quality. Joshua Ermias is the cofounder and CEO of Door Robotics. Door Robotics is building the all-in-one cinema drone. The drone has a 360 camera to capture views from every angle, in 8k quality. No 16 16 016 - James Sackville (AIR) On Reimagining Collegiate Athletic Recruiting full 4a2b6c66-9f8c-448a-ad22-7f692607a571 https://share.transistor.fm/s/ade7da98 James Sackville is the founder of AIR (Athletes In Recruitment Inc.). AIR takes social media like concepts; imagine a combination of LinkedIn and Bumble, but for recruiting athletes for the collegiate level. Taking the process to the next level for coaches, players, and parents.

]]> James Sackville is the founder of AIR (Athletes In Recruitment Inc.). AIR takes social media like concepts; imagine a combination of LinkedIn and Bumble, but for recruiting athletes for the collegiate level. Taking the process to the next level for coaches, players, and parents.

]]> Mon, 26 Jul 2021 20:09:15 -0700 Darian Parrish Darian Parrish 1553 James Sackville is the founder of AIR (Athletes In Recruitment Inc.). AIR takes social media like concepts; imagine a combination of LinkedIn and Bumble, but for recruiting athletes for the collegiate level. Taking the process to the next level for coaches, players, and parents. James Sackville is the founder of AIR (Athletes In Recruitment Inc.). AIR takes social media like concepts; imagine a combination of LinkedIn and Bumble, but for recruiting athletes for the collegiate level. Taking the process to the next level for coache No 15 15 015 - Steven Cooley (Mortgage Advisor Tools) On Helping Mortgage Lenders Find The Right Software full c1c645da-eef6-4462-90ef-1feb5b2575ad https://share.transistor.fm/s/f7371cfb Steven Cooley is the founder of Mortgage Advisor Tools. Mortgage Advisor Tools is an online marketplace bringing the best resources to  mortgage lenders.

]]> Steven Cooley is the founder of Mortgage Advisor Tools. Mortgage Advisor Tools is an online marketplace bringing the best resources to  mortgage lenders.

]]> Mon, 26 Jul 2021 20:04:37 -0700 Darian Parrish Darian Parrish 827 Steven Cooley is the founder of Mortgage Advisor Tools. Mortgage Advisor Tools is an online marketplace bringing the best resources to mortgage lenders. Steven Cooley is the founder of Mortgage Advisor Tools. Mortgage Advisor Tools is an online marketplace bringing the best resources to mortgage lenders. No 14 14 014 - Uche Iwehee (Sendlify) On Building A Platform To Ease Cross Border Payments With The Sendl Token full ab0495f1-8d66-4472-8717-b618ac5f1592 https://share.transistor.fm/s/e302a696 Uche Iwehee is the cofounder and CEO of Sendlify. Sendlify is a peer to peer money transfer and cryptocurrency marketplace looking to simplify the process of cross border payments.

]]> Uche Iwehee is the cofounder and CEO of Sendlify. Sendlify is a peer to peer money transfer and cryptocurrency marketplace looking to simplify the process of cross border payments.

]]> Mon, 26 Jul 2021 20:00:59 -0700 Darian Parrish Darian Parrish 1059 Uche Iwehee is the cofounder and CEO of Sendlify. Sendlify is a peer to peer money transfer and cryptocurrency marketplace looking to simplify the process of cross border payments. Uche Iwehee is the cofounder and CEO of Sendlify. Sendlify is a peer to peer money transfer and cryptocurrency marketplace looking to simplify the process of cross border payments. No 13 13 013 - Sunil Panwar (JewelAR) On Trying On Jewelry Via Augmented Reality full fc14967b-623e-4e9b-a24b-7b0e49aff9f5 https://share.transistor.fm/s/abcb3d62 Sunil Panwar is the founder of JewelAR. JewelAR is a platform that leverages the power of Augmented Reality, enabling customers to try-on pieces of jewelry without having to handle or touch them.

]]> Sunil Panwar is the founder of JewelAR. JewelAR is a platform that leverages the power of Augmented Reality, enabling customers to try-on pieces of jewelry without having to handle or touch them.

]]> Mon, 26 Jul 2021 19:58:03 -0700 Darian Parrish Darian Parrish 828 Sunil Panwar is the founder of JewelAR. JewelAR is a platform that leverages the power of Augmented Reality, enabling customers to try-on pieces of jewelry without having to handle or touch them. Sunil Panwar is the founder of JewelAR. JewelAR is a platform that leverages the power of Augmented Reality, enabling customers to try-on pieces of jewelry without having to handle or touch them. No 12 12 012 - Dhruv Bhatia (Casa) On Building A Platform To Help Creators Monetize full f64123fe-b912-4712-9451-db190007ea50 https://share.transistor.fm/s/0e2a694e Dhruv Batia is the founder of Casa. Casa believes in a community-led future, and is helping creators build community, monetize, and share knowledge.

]]> Dhruv Batia is the founder of Casa. Casa believes in a community-led future, and is helping creators build community, monetize, and share knowledge.

]]> Mon, 26 Jul 2021 19:54:00 -0700 Darian Parrish Darian Parrish 749 Dhruv Batia is the founder of Casa. Casa believes in a community-led future, and is helping creators build community, monetize, and share knowledge. Dhruv Batia is the founder of Casa. Casa believes in a community-led future, and is helping creators build community, monetize, and share knowledge. No 11 11 011 - James Taylor (Similar) On Creating The Decentralized Everything Store full 4de3cca8-5999-4063-ba16-15789bc3a913 https://share.transistor.fm/s/b5719843 James Taylor is the founder of Similar. Similar allows customers to instantly compare every single product from across the web, to find the best prices and the best coupons for saving.

]]> James Taylor is the founder of Similar. Similar allows customers to instantly compare every single product from across the web, to find the best prices and the best coupons for saving.

]]> Mon, 26 Jul 2021 19:49:31 -0700 Darian Parrish Darian Parrish 1084 James Taylor is the founder of Similar. Similar allows customers to instantly compare every single product from across the web, to find the best prices and the best coupons for saving. James Taylor is the founder of Similar. Similar allows customers to instantly compare every single product from across the web, to find the best prices and the best coupons for saving. No 10 10 010 - Sabelo Sibanda (CreditAIs) On Crediting Score Small And Medium Sized Businesses. full 8fc31052-142d-4c0e-b9b0-f8a942bfae49 https://share.transistor.fm/s/075a2b26 Sabelo Sibanda is the co-founder of CreditAIs. CreditAIs provides access to credit for small businesses through the use of machine learning applied to alternative data.

]]> Sabelo Sibanda is the co-founder of CreditAIs. CreditAIs provides access to credit for small businesses through the use of machine learning applied to alternative data.

]]> Mon, 26 Jul 2021 19:44:28 -0700 Darian Parrish Darian Parrish 777 Sabelo Sibanda is the co-founder of CreditAIs. CreditAIs provides access to credit for small businesses through the use of machine learning applied to alternative data. Sabelo Sibanda is the co-founder of CreditAIs. CreditAIs provides access to credit for small businesses through the use of machine learning applied to alternative data. No 9 9 009 - Dan Jacob (Versa) On Hiring Specialized Freelance Pros full 6292eea9-1423-4f61-a035-d298c11b53ca https://share.transistor.fm/s/7be707f6 Dan Jacob is the co-founder of Versa. Versa is an online marketplace connecting people with specialized freelance pros to get the job done with everything from photography to make-up styling.

]]> Dan Jacob is the co-founder of Versa. Versa is an online marketplace connecting people with specialized freelance pros to get the job done with everything from photography to make-up styling.

]]> Mon, 26 Jul 2021 19:39:18 -0700 Darian Parrish Darian Parrish 852 Dan Jacob is the co-founder of Versa. Versa is an online marketplace connecting people with specialized freelance pros to get the job done with everything from photography to make-up styling. Dan Jacob is the co-founder of Versa. Versa is an online marketplace connecting people with specialized freelance pros to get the job done with everything from photography to make-up styling. No 9 9 008 - Kristina Williams (Unpacking) On Building Gamified Diversity Training full 69c0d076-8dc2-4d66-afc2-321440b33be9 https://share.transistor.fm/s/b6c4c662 Kristina Williams is the founder and CEO of Unpacking. Unpacking is an online learning platform for gamified diversity training. 

]]> Kristina Williams is the founder and CEO of Unpacking. Unpacking is an online learning platform for gamified diversity training. 

]]> Mon, 26 Jul 2021 19:37:33 -0700 Darian Parrish Darian Parrish 1245 Kristina Williams is the founder and CEO of Unpacking. Unpacking is an online learning platform for gamified diversity training. Kristina Williams is the founder and CEO of Unpacking. Unpacking is an online learning platform for gamified diversity training. No 7 7 007 - Austin Yoshino (Shaka Sports) On Building A Platform To Allow Youth Sports Teams Broadcast Games full d2bd4b99-bbf7-48a6-b511-f7c58e41a39a https://share.transistor.fm/s/49f95c5c Austin Yoshino is the founder of Shaka Sports. Shaka Sports is allowing youth sports teams broadcast full game content, share with fans, and empower their communities.

]]> Austin Yoshino is the founder of Shaka Sports. Shaka Sports is allowing youth sports teams broadcast full game content, share with fans, and empower their communities.

]]> Mon, 26 Jul 2021 19:27:39 -0700 Darian Parrish Darian Parrish 748 Austin Yoshino is the founder of Shaka Sports. Shaka Sports is allowing youth sports teams broadcast full game content, share with fans, and empower their communities. Austin Yoshino is the founder of Shaka Sports. Shaka Sports is allowing youth sports teams broadcast full game content, share with fans, and empower their communities. No 6 6 006 - Ryan Morrison (Maximize) On Building An Alliance Between Entrepreneurs, Students, And Organizations full 370573f5-f76d-4b52-b2ec-ee9090e27652 https://share.transistor.fm/s/f51b74c4 Ryan Morrison is the cofounder and CEO of Maximize. Maximize is a peer-to-peer platform that provides aspiring entrepreneurs with a give-first community and tool-kit that helps them save time and money while creating quality companies of the future.

]]> Ryan Morrison is the cofounder and CEO of Maximize. Maximize is a peer-to-peer platform that provides aspiring entrepreneurs with a give-first community and tool-kit that helps them save time and money while creating quality companies of the future.

]]> Mon, 26 Jul 2021 19:25:38 -0700 Darian Parrish Darian Parrish 1037 Ryan Morrison is the cofounder and CEO of Maximize. Maximize is a peer-to-peer platform that provides aspiring entrepreneurs with a give-first community and tool-kit that helps them save time and money while creating quality companies of the future. Ryan Morrison is the cofounder and CEO of Maximize. Maximize is a peer-to-peer platform that provides aspiring entrepreneurs with a give-first community and tool-kit that helps them save time and money while creating quality companies of the future. No 5 5 005 - Noah Weisblat (Klout Machine) On Connecting College Athletes To Businesses For Sponsorship Deals full 3da454a5-4cef-45ba-9f02-05fd6dce5098 https://share.transistor.fm/s/6b3d9193 Noah Weisblat is the cofounder of Klout Machine. Klout Machine is helping college athletes profit off of their name, image, and likeness.

]]> Noah Weisblat is the cofounder of Klout Machine. Klout Machine is helping college athletes profit off of their name, image, and likeness.

]]> Mon, 26 Jul 2021 19:21:54 -0700 Darian Parrish Darian Parrish 1006 Noah Weisblat is the cofounder of Klout Machine. Klout Machine is helping college athletes profit off of their name, image, and likeness. Noah Weisblat is the cofounder of Klout Machine. Klout Machine is helping college athletes profit off of their name, image, and likeness. No 4 4 004 - Denis Njuguna and Vique Njugana (DawaMart) On Simplifying The Process Of Obtaining Medicinal Goods full 5a4a567b-498c-4ecf-8571-ef4261b51935 https://share.transistor.fm/s/ef9ac45c Denis and Vique Njugana are the founders of DawaMart. DawaMart is focused on bridging the gap between retail pharmacies and wholesalers. 

]]> Denis and Vique Njugana are the founders of DawaMart. DawaMart is focused on bridging the gap between retail pharmacies and wholesalers. 

]]> Mon, 26 Jul 2021 19:18:17 -0700 Darian Parrish Darian Parrish 686 Denis and Vique Njugana are the founders of DawaMart. DawaMart is focused on bridging the gap between retail pharmacies and wholesalers. Denis and Vique Njugana are the founders of DawaMart. DawaMart is focused on bridging the gap between retail pharmacies and wholesalers. No 3 3 003 - Steve Mbogo (StockDuka) On Helping Retailers Meet In Demand Stock full 30799d06-cf47-4315-84a1-26e25cfad285 https://share.transistor.fm/s/082d834a Steve Mbogo is the founder of StockDuka. StockDuka is helping retailers meet in demand stock. 

]]> Steve Mbogo is the founder of StockDuka. StockDuka is helping retailers meet in demand stock. 

]]> Mon, 26 Jul 2021 16:58:54 -0700 Darian Parrish Darian Parrish 1006 Steve Mbogo is the founder of StockDuka. StockDuka is helping retailers meet in demand stock. Steve Mbogo is the founder of StockDuka. StockDuka is helping retailers meet in demand stock. No 2 2 002 - Ryan Amoils (MX Locker) On Redefining The Way People Buy and Sell Riding Gear, Bike Parts, and Dirt Bikes full 2d462b49-4721-4d30-82d6-721eb5280c26 https://share.transistor.fm/s/a2acb14a Ryan Amoils is the co-founder of MX Locker. MX Locker is the online marketplace for dirt bikers to buy and sell gear, parts, and bikes.

]]> Ryan Amoils is the co-founder of MX Locker. MX Locker is the online marketplace for dirt bikers to buy and sell gear, parts, and bikes.

]]> Mon, 26 Jul 2021 16:53:04 -0700 Darian Parrish Darian Parrish 686 Ryan Amoils is the co-founder of MX Locker. MX Locker is the online marketplace for dirt bikers to buy and sell gear, parts, and bikes. Ryan Amoils is the co-founder of MX Locker. MX Locker is the online marketplace for dirt bikers to buy and sell gear, parts, and bikes. No 1 1 001 - Pierre Rogers (Yahyn) On Finding Your Perfect Wine Bottle full 0fa8a0bb-f718-4527-bf37-90716ef3dcfa https://share.transistor.fm/s/01646d21 Pierre Rogers is the founder of Yahyn. Yahyn helps wine lovers find their perfect bottle of wine, for the perfect moment with AI and a distributed inventory system to cater to customers.

]]> Pierre Rogers is the founder of Yahyn. Yahyn helps wine lovers find their perfect bottle of wine, for the perfect moment with AI and a distributed inventory system to cater to customers.

]]> Mon, 26 Jul 2021 16:50:00 -0700 Darian Parrish Darian Parrish 1026 Pierre Rogers is the founder of Yahyn. Yahyn helps wine lovers find their perfect bottle of wine, for the perfect moment with AI and a distributed inventory system to cater to customers. Pierre Rogers is the founder of Yahyn. Yahyn helps wine lovers find their perfect bottle of wine, for the perfect moment with AI and a distributed inventory system to cater to customers. No