<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet href="/stylesheet.xsl" type="text/xsl"?>
<rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:podcast="https://podcastindex.org/namespace/1.0">
  <channel>
    <atom:link rel="self" type="application/rss+xml" href="https://feeds.transistor.fm/start-your-gym" title="MP3 Audio"/>
    <atom:link rel="hub" href="https://pubsubhubbub.appspot.com/"/>
    <podcast:podping usesPodping="true"/>
    <title>Start Your Gym</title>
    <generator>Transistor (https://transistor.fm)</generator>
    <itunes:new-feed-url>https://feeds.transistor.fm/start-your-gym</itunes:new-feed-url>
    <description>The podcast for people who want to start, launch and grow their own profitable gym. We break down everything from finding a site and funding your gym to getting your first 100 members, building a team and creating a gym business that actually makes money.</description>
    <copyright>© 2026 James Calderbank</copyright>
    <podcast:guid>daa0a11e-0a46-57bf-8055-af534e2de7c6</podcast:guid>
    <podcast:locked>yes</podcast:locked>
    <language>en</language>
    <pubDate>Mon, 28 Sep 2026 10:22:13 -0700</pubDate>
    <lastBuildDate>Mon, 28 Sep 2026 10:22:26 -0700</lastBuildDate>
    <image>
      <url>https://img.transistorcdn.com/fTzngJDlUDf-RWTep_d9YU_sp5TwdrNcKEKVVHOeBfo/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82Y2Zm/YTIyN2ZhOTU1MThj/ODYzZDkwZjZkMWVi/ZWY2NS5wbmc.jpg</url>
      <title>Start Your Gym</title>
    </image>
    <itunes:category text="Business"/>
    <itunes:category text="Business">
      <itunes:category text="Entrepreneurship"/>
    </itunes:category>
    <itunes:type>episodic</itunes:type>
    <itunes:author>James Calderbank</itunes:author>
    <itunes:image href="https://img.transistorcdn.com/fTzngJDlUDf-RWTep_d9YU_sp5TwdrNcKEKVVHOeBfo/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82Y2Zm/YTIyN2ZhOTU1MThj/ODYzZDkwZjZkMWVi/ZWY2NS5wbmc.jpg"/>
    <itunes:summary>The podcast for people who want to start, launch and grow their own profitable gym. We break down everything from finding a site and funding your gym to getting your first 100 members, building a team and creating a gym business that actually makes money.</itunes:summary>
    <itunes:subtitle>The podcast for people who want to start, launch and grow their own profitable gym.</itunes:subtitle>
    <itunes:keywords></itunes:keywords>
    <itunes:owner>
      <itunes:name>James Calderbank</itunes:name>
    </itunes:owner>
    <itunes:complete>No</itunes:complete>
    <itunes:explicit>No</itunes:explicit>
    <item>
      <title>How Much Should You Charge for a Gym Membership?</title>
      <itunes:episode>7</itunes:episode>
      <podcast:episode>7</podcast:episode>
      <itunes:title>How Much Should You Charge for a Gym Membership?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">e5fab4ad-8a50-4d43-a75a-36ef4b3806e5</guid>
      <link>https://share.transistor.fm/s/68fbf389</link>
      <description>
        <![CDATA[<p>Most gym owners price their membership completely backwards. They look at the gym down the road, ask what their mates would pay, pick a number that feels comfortable… then wonder why they’re busy but still making little or no money.</p><p>In this episode, I break down a stupidly simple way to work backwards from the profit you actually want, your costs, your capacity and the number of members you can realistically serve - then build a service good enough to justify the price.</p><p>Because you don’t need 500 members, a coffee shop, a supplement store and 15 different classes. You need <strong>one model that actually works.</strong></p><p>I’ll also show you the rough numbers behind a £200/month membership and why, when the service and results are right, it might not be expensive at all.</p><p>Plus, I’ve made the simple gym pricing calculator I use to help work this stuff out. <strong>DM Me 'James Calderbank' on instagram! </strong></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Most gym owners price their membership completely backwards. They look at the gym down the road, ask what their mates would pay, pick a number that feels comfortable… then wonder why they’re busy but still making little or no money.</p><p>In this episode, I break down a stupidly simple way to work backwards from the profit you actually want, your costs, your capacity and the number of members you can realistically serve - then build a service good enough to justify the price.</p><p>Because you don’t need 500 members, a coffee shop, a supplement store and 15 different classes. You need <strong>one model that actually works.</strong></p><p>I’ll also show you the rough numbers behind a £200/month membership and why, when the service and results are right, it might not be expensive at all.</p><p>Plus, I’ve made the simple gym pricing calculator I use to help work this stuff out. <strong>DM Me 'James Calderbank' on instagram! </strong></p>]]>
      </content:encoded>
      <pubDate>Mon, 28 Sep 2026 10:22:13 -0700</pubDate>
      <author>James Calderbank</author>
      <enclosure url="https://media.transistor.fm/68fbf389/5ca7a532.mp3" length="13131249" type="audio/mpeg"/>
      <itunes:author>James Calderbank</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/MAKUxYNJxldjXrWIQDygDerGZaw5fdJw89nNDeQZf7A/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yZWJk/YTdkN2Q0ZTY5MDkz/MWJjYzM5YjUxMzJk/M2JmMy53ZWJw.jpg"/>
      <itunes:duration>819</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Most gym owners price their membership completely backwards. They look at the gym down the road, ask what their mates would pay, pick a number that feels comfortable… then wonder why they’re busy but still making little or no money.</p><p>In this episode, I break down a stupidly simple way to work backwards from the profit you actually want, your costs, your capacity and the number of members you can realistically serve - then build a service good enough to justify the price.</p><p>Because you don’t need 500 members, a coffee shop, a supplement store and 15 different classes. You need <strong>one model that actually works.</strong></p><p>I’ll also show you the rough numbers behind a £200/month membership and why, when the service and results are right, it might not be expensive at all.</p><p>Plus, I’ve made the simple gym pricing calculator I use to help work this stuff out. <strong>DM Me 'James Calderbank' on instagram! </strong></p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/68fbf389/transcript.vtt" type="text/vtt" rel="captions"/>
      <podcast:transcript url="https://share.transistor.fm/s/68fbf389/transcript.json" type="application/json"/>
    </item>
    <item>
      <title>Listen, Then Actually Do Something (The boring stuff that actually makes you money)</title>
      <itunes:episode>6</itunes:episode>
      <podcast:episode>6</podcast:episode>
      <itunes:title>Listen, Then Actually Do Something (The boring stuff that actually makes you money)</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">5e7e4ddc-50e2-4f95-84a4-841378d6bf87</guid>
      <link>https://share.transistor.fm/s/307b5a92</link>
      <description>
        <![CDATA[<p>Getting more leads isn’t always the problem. <strong>Doing something with the leads you’ve already got usually is.<br></strong><br></p><p>In this episode, I break down the simple principles behind lead nurture and appointment setting - calling leads quickly, following up properly, getting them booked in and, most importantly, getting them to actually show up.</p><p>None of it is particularly sexy. Most of it is repetitive. And knowing it means absolutely nothing if you don’t actually do it.|</p><p>Because you can have the best ads, the best CRM and hundreds of leads sitting there…</p><p><strong>but if nobody’s consistently picking up the phone, you’ve just got an expensive spreadsheet.</strong></p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Getting more leads isn’t always the problem. <strong>Doing something with the leads you’ve already got usually is.<br></strong><br></p><p>In this episode, I break down the simple principles behind lead nurture and appointment setting - calling leads quickly, following up properly, getting them booked in and, most importantly, getting them to actually show up.</p><p>None of it is particularly sexy. Most of it is repetitive. And knowing it means absolutely nothing if you don’t actually do it.|</p><p>Because you can have the best ads, the best CRM and hundreds of leads sitting there…</p><p><strong>but if nobody’s consistently picking up the phone, you’ve just got an expensive spreadsheet.</strong></p><p><br></p>]]>
      </content:encoded>
      <pubDate>Wed, 23 Sep 2026 16:28:25 -0700</pubDate>
      <author>James Calderbank</author>
      <enclosure url="https://media.transistor.fm/307b5a92/fadb29e7.mp3" length="13037612" type="audio/mpeg"/>
      <itunes:author>James Calderbank</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/yl6u9dtPhTaqu45kDXjs9MJBKHQXFkV3bTpohJggfe0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80OTMw/ZTY5MGE2MzdhOWIw/ZjBlYWU0NjA2OWY3/YTEzZS53ZWJw.jpg"/>
      <itunes:duration>813</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Getting more leads isn’t always the problem. <strong>Doing something with the leads you’ve already got usually is.<br></strong><br></p><p>In this episode, I break down the simple principles behind lead nurture and appointment setting - calling leads quickly, following up properly, getting them booked in and, most importantly, getting them to actually show up.</p><p>None of it is particularly sexy. Most of it is repetitive. And knowing it means absolutely nothing if you don’t actually do it.|</p><p>Because you can have the best ads, the best CRM and hundreds of leads sitting there…</p><p><strong>but if nobody’s consistently picking up the phone, you’ve just got an expensive spreadsheet.</strong></p><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/307b5a92/transcript.vtt" type="text/vtt" rel="captions"/>
      <podcast:transcript url="https://share.transistor.fm/s/307b5a92/transcript.json" type="application/json"/>
    </item>
    <item>
      <title>How To Fill A Gym Before the Doors Open</title>
      <itunes:episode>4</itunes:episode>
      <podcast:episode>4</podcast:episode>
      <itunes:title>How To Fill A Gym Before the Doors Open</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">4c381673-5d64-46a1-99bc-ccefad78d76e</guid>
      <link>https://share.transistor.fm/s/304527ca</link>
      <description>
        <![CDATA[<p>This episode is the twelve week timeline that gets you full: when to start, what to sell, and why a waiting list of two hundred email addresses is worth almost nothing.</p><p>Then there's the half nobody talks about. A full gym you can't deliver on is a worse business than an empty one, 100 people who tried you and left is a reputation problem in a local area. So Kelly the COO of Transform Hub Franchise, who runs the delivery side across our sites, joins to cover the part that keeps them: hiring coaches before you have members, what a new member's first 6 weeks should actually look like.</p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>This episode is the twelve week timeline that gets you full: when to start, what to sell, and why a waiting list of two hundred email addresses is worth almost nothing.</p><p>Then there's the half nobody talks about. A full gym you can't deliver on is a worse business than an empty one, 100 people who tried you and left is a reputation problem in a local area. So Kelly the COO of Transform Hub Franchise, who runs the delivery side across our sites, joins to cover the part that keeps them: hiring coaches before you have members, what a new member's first 6 weeks should actually look like.</p>]]>
      </content:encoded>
      <pubDate>Mon, 21 Sep 2026 15:45:05 -0700</pubDate>
      <author>James Calderbank</author>
      <enclosure url="https://media.transistor.fm/304527ca/523b92ce.mp3" length="27957127" type="audio/mpeg"/>
      <itunes:author>James Calderbank</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/Ci1Zhi6ZpPzXpIh0kBBv20LHJ2thdQhVBBTzxaLTSg8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wNDVk/NGIyZjVjM2FlMTcx/ZWZkMzZjYmM0ODg3/ZDA1OS53ZWJw.jpg"/>
      <itunes:duration>1746</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>This episode is the twelve week timeline that gets you full: when to start, what to sell, and why a waiting list of two hundred email addresses is worth almost nothing.</p><p>Then there's the half nobody talks about. A full gym you can't deliver on is a worse business than an empty one, 100 people who tried you and left is a reputation problem in a local area. So Kelly the COO of Transform Hub Franchise, who runs the delivery side across our sites, joins to cover the part that keeps them: hiring coaches before you have members, what a new member's first 6 weeks should actually look like.</p>]]>
      </itunes:summary>
      <itunes:keywords></itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
      <podcast:transcript url="https://share.transistor.fm/s/304527ca/transcript.vtt" type="text/vtt" rel="captions"/>
      <podcast:transcript url="https://share.transistor.fm/s/304527ca/transcript.json" type="application/json"/>
    </item>
    <item>
      <title>How to Open a Gym in the UK: Nine Steps, In the Right Order</title>
      <itunes:episode>1</itunes:episode>
      <podcast:episode>1</podcast:episode>
      <itunes:title>How to Open a Gym in the UK: Nine Steps, In the Right Order</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <guid isPermaLink="false">64f40d33-9c73-4076-a7ed-faa34af1cfe2</guid>
      <link>https://share.transistor.fm/s/7f91c61c</link>
      <description>
        <![CDATA[<p>Most people who open a gym in the UK do the nine steps in the wrong order. They find a unit they love, sign a five-year lease, and only then start thinking about where the members will come from. That's how you open with fourteen members and a rent bill of £3,500 a month.</p><p>This episode gives you the sequence that actually works. What to decide before you view a single unit, why the lease is more dangerous than the equipment, and the step everyone leaves until last that should be running twelve weeks before you open.</p><p>Covered in this episode: </p><p>• Why 120 members can beat 1,500 <br>• What to model on paper before you look at premises<br>• How most people fund it <br>• Why you should be selling memberships before you have a working shower</p><p><strong>Free:</strong> the Nine Steps Playbook - every step with the numbers, the questions to ask, and the gate to clear before moving on. [URL]</p><p><br></p>]]>
      </description>
      <content:encoded>
        <![CDATA[<p>Most people who open a gym in the UK do the nine steps in the wrong order. They find a unit they love, sign a five-year lease, and only then start thinking about where the members will come from. That's how you open with fourteen members and a rent bill of £3,500 a month.</p><p>This episode gives you the sequence that actually works. What to decide before you view a single unit, why the lease is more dangerous than the equipment, and the step everyone leaves until last that should be running twelve weeks before you open.</p><p>Covered in this episode: </p><p>• Why 120 members can beat 1,500 <br>• What to model on paper before you look at premises<br>• How most people fund it <br>• Why you should be selling memberships before you have a working shower</p><p><strong>Free:</strong> the Nine Steps Playbook - every step with the numbers, the questions to ask, and the gate to clear before moving on. [URL]</p><p><br></p>]]>
      </content:encoded>
      <pubDate>Fri, 18 Sep 2026 08:25:37 -0700</pubDate>
      <author>James Calderbank</author>
      <enclosure url="https://media.transistor.fm/7f91c61c/cb9f5416.mp3" length="19946921" type="audio/mpeg"/>
      <itunes:author>James Calderbank</itunes:author>
      <itunes:image href="https://img.transistorcdn.com/GkNzAIkIKmUqWK1OtrCcfCZNjIMHoe_6VZWbletTxCk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iZmM4/MzUyMjdmMTQ3Y2Ez/ZWJjNmRmZGI2OTli/ZjI2YS5wbmc.jpg"/>
      <itunes:duration>1245</itunes:duration>
      <itunes:summary>
        <![CDATA[<p>Most people who open a gym in the UK do the nine steps in the wrong order. They find a unit they love, sign a five-year lease, and only then start thinking about where the members will come from. That's how you open with fourteen members and a rent bill of £3,500 a month.</p><p>This episode gives you the sequence that actually works. What to decide before you view a single unit, why the lease is more dangerous than the equipment, and the step everyone leaves until last that should be running twelve weeks before you open.</p><p>Covered in this episode: </p><p>• Why 120 members can beat 1,500 <br>• What to model on paper before you look at premises<br>• How most people fund it <br>• Why you should be selling memberships before you have a working shower</p><p><strong>Free:</strong> the Nine Steps Playbook - every step with the numbers, the questions to ask, and the gate to clear before moving on. [URL]</p><p><br></p>]]>
      </itunes:summary>
      <itunes:keywords>Business Entrepreneurship Gym Owners</itunes:keywords>
      <itunes:explicit>No</itunes:explicit>
    </item>
  </channel>
</rss>
