Sponsor Talk Transistor (https://transistor.fm) https://feeds.transistor.fm/sponsor-talk Covering the stories behind the $70 billion dollar sponsorship industry. Co-hosted by Avish Sood & Jason Smith, the Sponsor Talk podcast takes you into the journeys of some of the leading marketing executives investing in industries such as sports, arts, music and film, while getting their perspective on where the growing industry is headed. © 2020 Sponsor Talk ee53d342-637b-52fe-b801-318e7968c706 no en-us Fri, 09 Feb 2024 13:10:34 -0700 Tue, 02 Dec 2025 15:03:08 -0700 https://img.transistor.fm/hh0MBpR-liaH9jKebdqx27yFSQNwqrfQ0UhmLhJwI0M/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzE2NzU0LzE2MTkx/OTIwMDctYXJ0d29y/ay5qcGc.jpg Sponsor Talk episodic Avish Sood & Jason Smith Covering the stories behind the $70 billion dollar sponsorship industry. Co-hosted by Avish Sood & Jason Smith, the Sponsor Talk podcast takes you into the journeys of some of the leading marketing executives investing in industries such as sports, arts, music and film, while getting their perspective on where the growing industry is headed. Covering the stories behind the $70 billion dollar sponsorship industry. Avish Sood No No Mike Palisi | President, Van Wagner College 44 44 Mike Palisi | President, Van Wagner College full d1492c11-6753-41a1-892f-f37050b38f04 https://share.transistor.fm/s/9832bc64 In this episode, co-host, Jason Smith sits down with Mike Palisi, President of Van Wagner College. Mike outlines his 30-year career in sponsorships, including his involvement with the sale of Nelligan Sports, starting the Van Wagner College multi-media rights division, and how his team is taking the company to new heights. He discussed the secret behind creating record-setting growth and how relationships matter in creating true partnerships.

]]> In this episode, co-host, Jason Smith sits down with Mike Palisi, President of Van Wagner College. Mike outlines his 30-year career in sponsorships, including his involvement with the sale of Nelligan Sports, starting the Van Wagner College multi-media rights division, and how his team is taking the company to new heights. He discussed the secret behind creating record-setting growth and how relationships matter in creating true partnerships.

]]> Mon, 14 Mar 2022 06:00:00 -0600 Avish Sood & Jason Smith Avish Sood & Jason Smith 3954 In this episode, co-host, Jason Smith sits down with Mike Palisi, President of Van Wagner College. Mike outlines his 30-year career in sponsorships, including his involvement with the sale of Nelligan Sports, starting the Van Wagner College multi-media rights division, and how his team is taking the company to new heights. He discussed the secret behind creating record-setting growth and how relationships matter in creating true partnerships. In this episode, co-host, Jason Smith sits down with Mike Palisi, President of Van Wagner College. Mike outlines his 30-year career in sponsorships, including his involvement with the sale of Nelligan Sports, starting the Van Wagner College multi-media ri No John Rocco & Dhaval Bhatt | The Hockey for All Campaign 43 43 John Rocco & Dhaval Bhatt | The Hockey for All Campaign full 4b0d4fef-e534-42e6-b3ca-8aaaa0bc7198 https://share.transistor.fm/s/7068b10c If you're in sponsorship marketing and think of the sport of hockey, it's likely you think of one of the league's largest advertisers, Scotiabank. In today's conversation, we dive in with John Rocco (Vice President of Marketing, Scotiabank) and Dhaval Bhatt (Partner, Rethink) to find out how they approach partnership strategy and to talk about how their new groundbreaking "Hockey For All" Campaign is helping inspire a conversation around how to make hockey more diverse and inclusive.

]]> If you're in sponsorship marketing and think of the sport of hockey, it's likely you think of one of the league's largest advertisers, Scotiabank. In today's conversation, we dive in with John Rocco (Vice President of Marketing, Scotiabank) and Dhaval Bhatt (Partner, Rethink) to find out how they approach partnership strategy and to talk about how their new groundbreaking "Hockey For All" Campaign is helping inspire a conversation around how to make hockey more diverse and inclusive.

]]> Thu, 27 Jan 2022 05:00:00 -0700 Avish Sood & Jason Smith Avish Sood & Jason Smith 2589 If you're in sponsorship marketing and think of the sport of hockey, it's likely you think of one of the league's largest advertisers, Scotiabank. In today's conversation, we dive in with John Rocco (Vice President of Marketing, Scotiabank) and Dhaval Bhatt (Partner, Rethink) to find out how they approach partnership strategy and to talk about how their new groundbreaking "Hockey For All" Campaign is helping inspire a conversation around how to make hockey more diverse and inclusive. If you're in sponsorship marketing and think of the sport of hockey, it's likely you think of one of the league's largest advertisers, Scotiabank. In today's conversation, we dive in with John Rocco (Vice President of Marketing, Scotiabank) and Dhaval Bha No Paula Beadle | CEO, Caravel Marketing & Founder, Sponsorship Mastery Summit 42 42 Paula Beadle | CEO, Caravel Marketing & Founder, Sponsorship Mastery Summit full f520937c-b296-425f-a9df-53a8f3fe5fa5 https://share.transistor.fm/s/f03569ee In this episode, co-host, Jason Smith sits down with Paula Beadle, CEO of Caravel Marketing and Founder of the Sponsorship Mastery Summit. Paula outlines her illustrious career in sponsorship marketing working for both the property and brand sides of the industry. She also provides many insightful data points around sponsorship trends going into 2022, and how to negotiate partnerships while showing value with integrity.

]]> In this episode, co-host, Jason Smith sits down with Paula Beadle, CEO of Caravel Marketing and Founder of the Sponsorship Mastery Summit. Paula outlines her illustrious career in sponsorship marketing working for both the property and brand sides of the industry. She also provides many insightful data points around sponsorship trends going into 2022, and how to negotiate partnerships while showing value with integrity.

]]> Mon, 24 Jan 2022 06:00:00 -0700 Avish Sood & Jason Smith Avish Sood & Jason Smith 2547 In this episode, co-host, Jason Smith sits down with Paula Beadle, CEO of Caravel Marketing and Founder of the Sponsorship Mastery Summit. Paula outlines her illustrious career in sponsorship marketing working for both the property and brand sides of the industry. She also provides many insightful data points around sponsorship trends going into 2022, and how to negotiate partnerships while showing value with integrity. In this episode, co-host, Jason Smith sits down with Paula Beadle, CEO of Caravel Marketing and Founder of the Sponsorship Mastery Summit. Paula outlines her illustrious career in sponsorship marketing working for both the property and brand sides of the No Yaron Talpaz | VP of Strategic Partnerships, Pico 41 41 Yaron Talpaz | VP of Strategic Partnerships, Pico full cd415800-ca3d-41ec-bdf5-2ac71e5d3f6b https://share.transistor.fm/s/c98d7317 In this episode, co-host, Jason Smith sits down with Yaron Talpaz, VP of Strategic Partnerships with Pico. Yaron outlines his career working for the largest sports media company in Israel, organizing an international basketball game in Madison Square Garden, and how Pico uses data to drive business for sponsors. His story includes the roller coaster emotions of growing a company, and how Pico is reaching new heights.

]]> In this episode, co-host, Jason Smith sits down with Yaron Talpaz, VP of Strategic Partnerships with Pico. Yaron outlines his career working for the largest sports media company in Israel, organizing an international basketball game in Madison Square Garden, and how Pico uses data to drive business for sponsors. His story includes the roller coaster emotions of growing a company, and how Pico is reaching new heights.

]]> Mon, 17 Jan 2022 06:00:00 -0700 Avish Sood & Jason Smith Avish Sood & Jason Smith 2399 In this episode, co-host, Jason Smith sits down with Yaron Talpaz, VP of Strategic Partnerships with Pico. Yaron outlines his career working for the largest sports media company in Israel, organizing an international basketball game in Madison Square Garden, and how Pico uses data to drive business for sponsors. His story includes the roller coaster emotions of growing a company, and how Pico is reaching new heights. In this episode, co-host, Jason Smith sits down with Yaron Talpaz, VP of Strategic Partnerships with Pico. Yaron outlines his career working for the largest sports media company in Israel, organizing an international basketball game in Madison Square Gard No Vicki Higgins | Founder & CEO of the CXP Agency 40 40 Vicki Higgins | Founder & CEO of the CXP Agency full 5452959b-b01c-41e9-a94d-792eb32e071f https://share.transistor.fm/s/dade2b16 In this episode, co-host, Jason Smith sits down with Vicki Higgins, Founder and CEO of the CXP Agency to talk about her career starting in the NBA with the Indiana Pacers, pivoting to the travel industry, and starting her sponsorship agency. Vicki spends time talking about the best way to negotiate through a sponsorship, and how sales is more about education than convincing.

]]> In this episode, co-host, Jason Smith sits down with Vicki Higgins, Founder and CEO of the CXP Agency to talk about her career starting in the NBA with the Indiana Pacers, pivoting to the travel industry, and starting her sponsorship agency. Vicki spends time talking about the best way to negotiate through a sponsorship, and how sales is more about education than convincing.

]]> Tue, 21 Dec 2021 06:00:00 -0700 Avish Sood & Jason Smith Avish Sood & Jason Smith 3331 In this episode, co-host, Jason Smith sits down with Vicki Higgins, Founder and CEO of the CXP Agency to talk about her career starting in the NBA with the Indiana Pacers, pivoting to the travel industry, and starting her sponsorship agency. Vicki spends time talking about the best way to negotiate through a sponsorship, and how sales is more about education than convincing. In this episode, co-host, Jason Smith sits down with Vicki Higgins, Founder and CEO of the CXP Agency to talk about her career starting in the NBA with the Indiana Pacers, pivoting to the travel industry, and starting her sponsorship agency. Vicki spends No Mark Giovino | Founder & CEO of Allionce Group 39 39 Mark Giovino | Founder & CEO of Allionce Group full 0ad1424e-acb4-4b56-9363-cc5a65d2d2b6 https://share.transistor.fm/s/62a99e6f In this episode, co-host, Jason Smith sits down with Mark Giovino, Founder and CEO of the Alliance Group to talk about sponsorships in the zoos and aquariums industry. Mark outlines his career path and how he started his own agency focused primarily on introducing brands to sponsorship marketing at zoos and aquariums. They cover a range of topics from creative marketing strategies to how brands should market to families.

]]> In this episode, co-host, Jason Smith sits down with Mark Giovino, Founder and CEO of the Alliance Group to talk about sponsorships in the zoos and aquariums industry. Mark outlines his career path and how he started his own agency focused primarily on introducing brands to sponsorship marketing at zoos and aquariums. They cover a range of topics from creative marketing strategies to how brands should market to families.

]]> Mon, 13 Dec 2021 07:00:00 -0700 Avish Sood & Jason Smith Avish Sood & Jason Smith 2875 In this episode, co-host, Jason Smith sits down with Mark Giovino, Founder and CEO of the Alliance Group to talk about sponsorships in the zoos and aquariums industry. Mark outlines his career path and how he started his own agency focused primarily on introducing brands to sponsorship marketing at zoos and aquariums. They cover a range of topics from creative marketing strategies to how brands should market to families. In this episode, co-host, Jason Smith sits down with Mark Giovino, Founder and CEO of the Alliance Group to talk about sponsorships in the zoos and aquariums industry. Mark outlines his career path and how he started his own agency focused primarily on in No Emily Pachuta (CMO, Invesco) & JoAn Scott (Managing Director, NCAA) | Planning for March Madness 38 38 Emily Pachuta (CMO, Invesco) & JoAn Scott (Managing Director, NCAA) | Planning for March Madness full 975baea5-3580-4da6-a798-9729ccec0b3e https://share.transistor.fm/s/afc60558 In this episode, co-host, Jason Smith connects with Emily Pachuta, Chief Marketing & Analytics Officer with Invesco and JoAn Scott, Managing Director of Basketball Championships with the NCAA to talk about a very strategic partnership around March Madness. They discuss how they had to pivot in 2020 with COVID, how they used technology to connect with fans, and how they developed a financial education program as a foundation to the partnership. Enjoy the episode!

]]> In this episode, co-host, Jason Smith connects with Emily Pachuta, Chief Marketing & Analytics Officer with Invesco and JoAn Scott, Managing Director of Basketball Championships with the NCAA to talk about a very strategic partnership around March Madness. They discuss how they had to pivot in 2020 with COVID, how they used technology to connect with fans, and how they developed a financial education program as a foundation to the partnership. Enjoy the episode!

]]> Tue, 02 Nov 2021 06:00:00 -0600 Avish Sood & Jason Smith Avish Sood & Jason Smith 3080 In this episode, co-host, Jason Smith connects with Emily Pachuta, Chief Marketing & Analytics Officer with Invesco and JoAn Scott, Managing Director of Basketball Championships with the NCAA to talk about a very strategic partnership around March Madness. They discuss how they had to pivot in 2020 with COVID, how they used technology to connect with fans, and how they developed a financial education program as a foundation to the partnership. Enjoy the episode! In this episode, co-host, Jason Smith connects with Emily Pachuta, Chief Marketing & Analytics Officer with Invesco and JoAn Scott, Managing Director of Basketball Championships with the NCAA to talk about a very strategic partnership around March Mad No Billy Demong | Olympic Gold Medalist & Executive Director of USA Nordic Sport 37 37 Billy Demong | Olympic Gold Medalist & Executive Director of USA Nordic Sport full cbec3aeb-3a81-4a81-b3ec-80d7747fa09f https://share.transistor.fm/s/95092cbd In this episode, co-host, Jason Smith sits down with Billy Demong, Olympic Gold Medalist and Executive Director of USA Nordic Sport to talk about training for the Olympics, living in a chicken coop, and what it feels like to stand on the podium winning gold. They discuss how USA Nordic creates integrated sponsorships to ensure the organization is driving value for their partners.

]]> In this episode, co-host, Jason Smith sits down with Billy Demong, Olympic Gold Medalist and Executive Director of USA Nordic Sport to talk about training for the Olympics, living in a chicken coop, and what it feels like to stand on the podium winning gold. They discuss how USA Nordic creates integrated sponsorships to ensure the organization is driving value for their partners.

]]> Fri, 27 Aug 2021 06:00:00 -0600 Avish Sood & Jason Smith Avish Sood & Jason Smith 2539 In this episode, co-host, Jason Smith sits down with Billy Demong, Olympic Gold Medalist and Executive Director of USA Nordic Sport to talk about training for the Olympics, living in a chicken coop, and what it feels like to stand on the podium winning gold. They discuss how USA Nordic creates integrated sponsorships to ensure the organization is driving value for their partners. In this episode, co-host, Jason Smith sits down with Billy Demong, Olympic Gold Medalist and Executive Director of USA Nordic Sport to talk about training for the Olympics, living in a chicken coop, and what it feels like to stand on the podium winning go No Ed Horne, Jessica Park, Shiv Singh & Xavier Gutierrez | Engaging A New Generation of Fans 36 36 Ed Horne, Jessica Park, Shiv Singh & Xavier Gutierrez | Engaging A New Generation of Fans full f3c78f0e-2af8-4331-95b2-3eb2ac9b9ee5 https://share.transistor.fm/s/83650279 With only 53% of Gen Z identifying themselves as sports fans, guest host Brian Gainor (Vice President of Innovation, 4FRONT) dives deep with four leading executives to find out how their brands are engaging the next generation of consumers. Today's episode features Ed Horne (President, 160over90), Jessica Park (VP of Fan Marketing, NBA), Xavier Gutierrez (President, Arizona Coyotes) and Shiv Singh (SVP & GM of Brand Marketing, Expedia) as they discuss their approach to the evolving nature of consumer goods and sports marketing.

]]> With only 53% of Gen Z identifying themselves as sports fans, guest host Brian Gainor (Vice President of Innovation, 4FRONT) dives deep with four leading executives to find out how their brands are engaging the next generation of consumers. Today's episode features Ed Horne (President, 160over90), Jessica Park (VP of Fan Marketing, NBA), Xavier Gutierrez (President, Arizona Coyotes) and Shiv Singh (SVP & GM of Brand Marketing, Expedia) as they discuss their approach to the evolving nature of consumer goods and sports marketing.

]]> Wed, 25 Aug 2021 06:00:00 -0600 Avish Sood & Jason Smith Avish Sood & Jason Smith 3739 With only 53% of Gen Z identifying themselves as sports fans, guest host Brian Gainor (Vice President of Innovation, 4FRONT) dives deep with four leading executives to find out how their brands are engaging the next generation of consumers. Today's episode features Ed Horne (President, 160over90), Jessica Park (VP of Fan Marketing, NBA), Xavier Gutierrez (President, Arizona Coyotes) and Shiv Singh (SVP & GM of Brand Marketing, Expedia) as they discuss their approach to the evolving nature of consumer goods and sports marketing. With only 53% of Gen Z identifying themselves as sports fans, guest host Brian Gainor (Vice President of Innovation, 4FRONT) dives deep with four leading executives to find out how their brands are engaging the next generation of consumers. Today's episod No Norm O'Reilly, Sub Nijjar, Brian Graybill, Judy Lee & Zac Eller | The Future of Experiential Marketing 35 35 Norm O'Reilly, Sub Nijjar, Brian Graybill, Judy Lee & Zac Eller | The Future of Experiential Marketing full 225e1dc7-4c5d-4957-9fb6-43c3d439b441 https://share.transistor.fm/s/6000713d In this episode, guest host Norm O'Reilly sits down with Sub Nijjar (President, Mosaic), Judy Lee (Head of Experiential Marketing, Pinterest), Brian Graybill (President, Intersport) and Zac Eller (VP of Partnerships & Experiential, SiriusXM) to discuss how the pandemic has impacted the world of experiential marketing, what trends they are closely watching and how they anticipate the recovery of interactions looking once the pandemic starts to clear.

]]> In this episode, guest host Norm O'Reilly sits down with Sub Nijjar (President, Mosaic), Judy Lee (Head of Experiential Marketing, Pinterest), Brian Graybill (President, Intersport) and Zac Eller (VP of Partnerships & Experiential, SiriusXM) to discuss how the pandemic has impacted the world of experiential marketing, what trends they are closely watching and how they anticipate the recovery of interactions looking once the pandemic starts to clear.

]]> Thu, 12 Aug 2021 06:00:00 -0600 Avish Sood & Jason Smith Avish Sood & Jason Smith 3620 In this episode, guest host Norm O'Reilly sits down with Sub Nijjar (President, Mosaic), Judy Lee (Head of Experiential Marketing, Pinterest), Brian Graybill (President, Intersport) and Zac Eller (VP of Partnerships & Experiential, SiriusXM) to discuss how the pandemic has impacted the world of experiential marketing, what trends they are closely watching and how they anticipate the recovery of interactions looking once the pandemic starts to clear. In this episode, guest host Norm O'Reilly sits down with Sub Nijjar (President, Mosaic), Judy Lee (Head of Experiential Marketing, Pinterest), Brian Graybill (President, Intersport) and Zac Eller (VP of Partnerships & Experiential, SiriusXM) to discus No Blake Lawrence & Zaileen Janmohamed | Simplifying the Brand & Athlete Relationships 34 34 Blake Lawrence & Zaileen Janmohamed | Simplifying the Brand & Athlete Relationships full ded11e9c-9d37-44fa-8740-8b94ddc343c4 https://share.transistor.fm/s/dbe9ed86 In this episode, guest host Thomas Alomes sits down with Zaileen Janmohamed (Head of Partnership Development & Innovation, USOPC) and Blake Lawrence (Co-Founder, OpenDorse) to understand what sparked the idea of teaming up to create a ‘first-of-its-kind’ pilot program that will enable Team USA athletes to earn income from group and individual marketing and sponsorship opportunities.

]]> In this episode, guest host Thomas Alomes sits down with Zaileen Janmohamed (Head of Partnership Development & Innovation, USOPC) and Blake Lawrence (Co-Founder, OpenDorse) to understand what sparked the idea of teaming up to create a ‘first-of-its-kind’ pilot program that will enable Team USA athletes to earn income from group and individual marketing and sponsorship opportunities.

]]> Mon, 09 Aug 2021 06:00:00 -0600 Avish Sood & Jason Smith Avish Sood & Jason Smith 2991 In this episode, guest host Thomas Alomes sits down with Zaileen Janmohamed (Head of Partnership Development & Innovation, USOPC) and Blake Lawrence (Co-Founder, OpenDorse) to understand what sparked the idea of teaming up to create a ‘first-of-its-kind’ pilot program that will enable Team USA athletes to earn income from group and individual marketing and sponsorship opportunities. In this episode, guest host Thomas Alomes sits down with Zaileen Janmohamed (Head of Partnership Development & Innovation, USOPC) and Blake Lawrence (Co-Founder, OpenDorse) to understand what sparked the idea of teaming up to create a ‘first-of-its-ki No Scott O'Neil | CEO, Philadelphia 76ers & New Jersey Devils 33 33 Scott O'Neil | CEO, Philadelphia 76ers & New Jersey Devils full 0abcca34-708e-4b4f-88c8-150e29e8d987 https://share.transistor.fm/s/bfa2d8c0 Today's guest is Scott O’Neil, who is well known as the Chief Executive Officer for Harris Blitzer Sports & Entertainment, who owns both the Philadelphia 76ers and New Jersey Devils.

With more than 20 years of experience in the NBA, NHL and NFL, O’Neil has earned a reputation as one of the sports' industry's greatest leaders. In just six years as CEO, O’Neil led the Philadelphia 76ers to sign the first jersey patch sponsorship in “Big Four” sports history, the creation of their industry-leading Innovation Lab and led the team as they become the first sports franchise to acquire a world-renowned esports team.

His new book, “Be Where Your Feet Are" is a repository of the life and career lessons he learned the hard way and the inspiration to write came after his father died and his best friend committed suicide. During the episode, we chat about some of the lessons from his book, how he got his career started and what's next for the industry-leading executive.

]]> Today's guest is Scott O’Neil, who is well known as the Chief Executive Officer for Harris Blitzer Sports & Entertainment, who owns both the Philadelphia 76ers and New Jersey Devils.

With more than 20 years of experience in the NBA, NHL and NFL, O’Neil has earned a reputation as one of the sports' industry's greatest leaders. In just six years as CEO, O’Neil led the Philadelphia 76ers to sign the first jersey patch sponsorship in “Big Four” sports history, the creation of their industry-leading Innovation Lab and led the team as they become the first sports franchise to acquire a world-renowned esports team.

His new book, “Be Where Your Feet Are" is a repository of the life and career lessons he learned the hard way and the inspiration to write came after his father died and his best friend committed suicide. During the episode, we chat about some of the lessons from his book, how he got his career started and what's next for the industry-leading executive.

]]> Tue, 06 Jul 2021 06:00:00 -0600 Avish Sood & Jason Smith Avish Sood & Jason Smith 3751 Today's guest is Scott O’Neil, who is well known as the Chief Executive Officer for Harris Blitzer Sports & Entertainment, who owns both the Philadelphia 76ers and New Jersey Devils. With more than 20 years of experience in the NBA, NHL and NFL, O’Neil has earned a reputation as one of the sports' industry's greatest leaders. In just six years as CEO, O’Neil led the Philadelphia 76ers to sign the first jersey patch sponsorship in “Big Four” sports history, the creation of their industry-leading Innovation Lab and led the team as they become the first sports franchise to acquire a world-renowned esports team. His new book, “Be Where Your Feet Are" is a repository of the life and career lessons he learned the hard way and the inspiration to write came after his father died and his best friend committed suicide. During the episode, we chat about some of the lessons from his book, how he got his career started and what's next for the industry-leading executive. Today's guest is Scott O’Neil, who is well known as the Chief Executive Officer for Harris Blitzer Sports & Entertainment, who owns both the Philadelphia 76ers and New Jersey Devils. With more than 20 years of experience in the NBA, NHL and NFL, O’ No Michael Armstrong, Ania Sponaski & Kris Cuaresma-Primm | Driving Community Impact 32 32 Michael Armstrong, Ania Sponaski & Kris Cuaresma-Primm | Driving Community Impact full ad595230-1706-46c1-9fa7-4369ec247552 https://share.transistor.fm/s/15fc961e In this episode, we talk with the leaders behind GMR Marketing, Homie and TD Bank as each of their brands navigate through how they play a role in their communities and how purpose plays a role in the partnerships they develop. The guests for this episode include Michael Armstrong (VP of Sponsorships, TD Bank), Ania Sponaski (VP of Global Sponsorship Consulting, GMR) and Kris Cuaresma-Primm (General Manager, Homie).

]]> In this episode, we talk with the leaders behind GMR Marketing, Homie and TD Bank as each of their brands navigate through how they play a role in their communities and how purpose plays a role in the partnerships they develop. The guests for this episode include Michael Armstrong (VP of Sponsorships, TD Bank), Ania Sponaski (VP of Global Sponsorship Consulting, GMR) and Kris Cuaresma-Primm (General Manager, Homie).

]]> Fri, 25 Jun 2021 06:00:00 -0600 Avish Sood & Jason Smith Avish Sood & Jason Smith 2857 In this episode, we talk with the leaders behind GMR Marketing, Homie and TD Bank as each of their brands navigate through how they play a role in their communities and how purpose plays a role in the partnerships they develop. The guests for this episode include Michael Armstrong (VP of Sponsorships, TD Bank), Ania Sponaski (VP of Global Sponsorship Consulting, GMR) and Kris Cuaresma-Primm (General Manager, Homie). In this episode, we talk with the leaders behind GMR Marketing, Homie and TD Bank as each of their brands navigate through how they play a role in their communities and how purpose plays a role in the partnerships they develop. The guests for this episode No Sara Toussaint, Allie Ayres, Heidi Pellerano, Josh Keller, Kay Bradley & Mallika Pereira | The Growth of North America Soccer 31 31 Sara Toussaint, Allie Ayres, Heidi Pellerano, Josh Keller, Kay Bradley & Mallika Pereira | The Growth of North America Soccer full 17145186-ef1a-45d6-94f2-7d8686a92f92 https://share.transistor.fm/s/2a74b384 In this episode, we chat with some of the leaders in the soccer world about how they are growing their sport as their properties and brands prepare for the upcoming World Cup and the momentum carried behind the EUROs. Our guests for this episode include Sara Touissant (VP of Brand Management, Wells Fargo), Allie Ayres (Director of Partnership Strategy & Marketing, NWSL), Heidi Pellerano (CCO, CONCACAF), Josh Keller (SVP of Partnerships, United Soccer League), Kay Bradley (VP of Marketing, US Soccer) and Mallika Pereira (VP of Partnership Marketing, Major League Soccer).

]]> In this episode, we chat with some of the leaders in the soccer world about how they are growing their sport as their properties and brands prepare for the upcoming World Cup and the momentum carried behind the EUROs. Our guests for this episode include Sara Touissant (VP of Brand Management, Wells Fargo), Allie Ayres (Director of Partnership Strategy & Marketing, NWSL), Heidi Pellerano (CCO, CONCACAF), Josh Keller (SVP of Partnerships, United Soccer League), Kay Bradley (VP of Marketing, US Soccer) and Mallika Pereira (VP of Partnership Marketing, Major League Soccer).

]]> Tue, 22 Jun 2021 06:00:00 -0600 Avish Sood & Jason Smith Avish Sood & Jason Smith 3707 In this episode, we chat with some of the leaders in the soccer world about how they are growing their sport as their properties and brands prepare for the upcoming World Cup and the momentum carried behind the EUROs. Our guests for this episode include Sara Touissant (VP of Brand Management, Wells Fargo), Allie Ayres (Director of Partnership Strategy & Marketing, NWSL), Heidi Pellerano (CCO, CONCACAF), Josh Keller (SVP of Partnerships, United Soccer League), Kay Bradley (VP of Marketing, US Soccer) and Mallika Pereira (VP of Partnership Marketing, Major League Soccer). In this episode, we chat with some of the leaders in the soccer world about how they are growing their sport as their properties and brands prepare for the upcoming World Cup and the momentum carried behind the EUROs. Our guests for this episode include S No Tariq Hassan, Kristin Cavallo, Tiana Conley & Alexia Wharton | Building Brand Purpose 30 30 Tariq Hassan, Kristin Cavallo, Tiana Conley & Alexia Wharton | Building Brand Purpose full 7fb8fa12-b50e-4cc3-9753-691e777d5098 https://share.transistor.fm/s/2ff207ce In today's episode, Avish Sood chats with the marketing leaders behind Kellogg's, Petco, Hershey's and The Martin Agency to learn more about how purpose and innovation is driving their brands forward as they look to engage consumers in a more meaningful way.

]]> In today's episode, Avish Sood chats with the marketing leaders behind Kellogg's, Petco, Hershey's and The Martin Agency to learn more about how purpose and innovation is driving their brands forward as they look to engage consumers in a more meaningful way.

]]> Mon, 14 Jun 2021 22:45:44 -0600 Avish Sood & Jason Smith Avish Sood & Jason Smith 3212 In today's episode, Avish Sood chats with the marketing leaders behind Kellogg's, Petco, Hershey's and The Martin Agency to learn more about how purpose and innovation is driving their brands forward as they look to engage consumers in a more meaningful way. In today's episode, Avish Sood chats with the marketing leaders behind Kellogg's, Petco, Hershey's and The Martin Agency to learn more about how purpose and innovation is driving their brands forward as they look to engage consumers in a more meaningful w No David Bornoff & Jerry Hoak | Growing the DoorDash Brand 29 29 David Bornoff & Jerry Hoak | Growing the DoorDash Brand full 3567c88e-44fc-47fb-b8f6-3a3d068b75cb https://share.transistor.fm/s/580d73bb On today’s episode we dive into the marketing and partnerships strategy behind DoorDash thanks to a conversation with David Bornoff (Head of Consumer Brand Marketing, DoorDash) and Jerry Hoak (Executive Creative Director, Managing Director at The Martin Agency). From partnering with Sesame Street for the brand’s Super Bowl commercial to being one of the first brands to feature a WNBA star alone for a major ad spot in the last 15 years, Jerry and David breaks down why a clear purpose helps drive forward their partnerships and how empowering local communities is at the center of how the brand looks at consumer marketing.

]]> On today’s episode we dive into the marketing and partnerships strategy behind DoorDash thanks to a conversation with David Bornoff (Head of Consumer Brand Marketing, DoorDash) and Jerry Hoak (Executive Creative Director, Managing Director at The Martin Agency). From partnering with Sesame Street for the brand’s Super Bowl commercial to being one of the first brands to feature a WNBA star alone for a major ad spot in the last 15 years, Jerry and David breaks down why a clear purpose helps drive forward their partnerships and how empowering local communities is at the center of how the brand looks at consumer marketing.

]]> Thu, 03 Jun 2021 15:26:36 -0600 Avish Sood & Jason Smith Avish Sood & Jason Smith 2246 On today’s episode we dive into the marketing and partnerships strategy behind DoorDash thanks to a conversation with David Bornoff (Head of Consumer Brand Marketing, DoorDash) and Jerry Hoak (Executive Creative Director, Managing Director at The Martin Agency). From partnering with Sesame Street for the brand’s Super Bowl commercial to being one of the first brands to feature a WNBA star alone for a major ad spot in the last 15 years, Jerry and David breaks down why a clear purpose helps drive forward their partnerships and how empowering local communities is at the center of how the brand looks at consumer marketing. On today’s episode we dive into the marketing and partnerships strategy behind DoorDash thanks to a conversation with David Bornoff (Head of Consumer Brand Marketing, DoorDash) and Jerry Hoak (Executive Creative Director, Managing Director at The Martin A No Bob Lynch | President & Founder, Sponsor United 28 28 Bob Lynch | President & Founder, Sponsor United full daaa47cd-309c-45b2-aa9a-d26436d966d6 https://share.transistor.fm/s/df9195b5 Bob Lynch, President and Founder of SponsorUnited, discusses his years in media sales and how he created a sponsorship data platform that provides insights into both properties and brands. There are lots of learning experiences he shares along the way that helped him get where he is today.

]]> Bob Lynch, President and Founder of SponsorUnited, discusses his years in media sales and how he created a sponsorship data platform that provides insights into both properties and brands. There are lots of learning experiences he shares along the way that helped him get where he is today.

]]> Tue, 11 May 2021 06:00:00 -0600 Avish Sood & Jason Smith Avish Sood & Jason Smith 3841 Bob Lynch, President and Founder of SponsorUnited, discusses his years in media sales and how he created a sponsorship data platform that provides insights into both properties and brands. There are lots of learning experiences he shares along the way that helped him get where he is today. Bob Lynch, President and Founder of SponsorUnited, discusses his years in media sales and how he created a sponsorship data platform that provides insights into both properties and brands. There are lots of learning experiences he shares along the way tha No Danita Johnson | President, Business Operations, D.C. United 27 27 Danita Johnson | President, Business Operations, D.C. United full bd572dbc-1ca7-4344-9631-e8be2536a183 https://share.transistor.fm/s/ec369d48 Today's guest is Danita Johnson, D.C. United's new President of Business Operations. With her recent appointment into the role, Danita made history as the first black person and the 3rd woman to serve as the president of a Major League Soccer club in the league’s history. By leaving a long, illustrious career within basketball, most recently as the President and COO of the Los Angeles Sparks, Danita took a leap to enter the world of soccer and she shares with us the thought process behind the team's approach to partnerships, how they are looking at Audi Field as they prepare for the return of fans and what excites her about the future of the team.

]]> Today's guest is Danita Johnson, D.C. United's new President of Business Operations. With her recent appointment into the role, Danita made history as the first black person and the 3rd woman to serve as the president of a Major League Soccer club in the league’s history. By leaving a long, illustrious career within basketball, most recently as the President and COO of the Los Angeles Sparks, Danita took a leap to enter the world of soccer and she shares with us the thought process behind the team's approach to partnerships, how they are looking at Audi Field as they prepare for the return of fans and what excites her about the future of the team.

]]> Fri, 23 Apr 2021 06:00:00 -0600 Avish Sood & Jason Smith Avish Sood & Jason Smith 2407 Today's guest is Danita Johnson, D.C. United's new President of Business Operations. With her recent appointment into the role, Danita made history as the first black person and the 3rd woman to serve as the president of a Major League Soccer club in the league’s history. By leaving a long, illustrious career within basketball, most recently as the President and COO of the Los Angeles Sparks, Danita took a leap to enter the world of soccer and she shares with us the thought process behind the team's approach to partnerships, how they are looking at Audi Field as they prepare for the return of fans and what excites her about the future of the team. Today's guest is Danita Johnson, D.C. United's new President of Business Operations. With her recent appointment into the role, Danita made history as the first black person and the 3rd woman to serve as the president of a Major League Soccer club in the No Allison Eddy Sollazzo | Director of Club Business Development, NHL 26 26 Allison Eddy Sollazzo | Director of Club Business Development, NHL full 667831be-a34b-4b2a-8bd2-b4dbcb0c48e1 https://share.transistor.fm/s/166d310c Allison Eddy Sollazzo, Director of Club Business Development for the NHL, shares her story about getting into the sports industry, and outlines the creation process of the helmet sponsorship. She also discusses additional sponsorship assets the NHL created during the pandemic to help the teams secure sponsorship revenue.

]]> Allison Eddy Sollazzo, Director of Club Business Development for the NHL, shares her story about getting into the sports industry, and outlines the creation process of the helmet sponsorship. She also discusses additional sponsorship assets the NHL created during the pandemic to help the teams secure sponsorship revenue.

]]> Mon, 19 Apr 2021 06:00:00 -0600 Avish Sood & Jason Smith Avish Sood & Jason Smith 2535 Allison Eddy Sollazzo, Director of Club Business Development for the NHL, shares her story about getting into the sports industry, and outlines the creation process of the helmet sponsorship. She also discusses additional sponsorship assets the NHL created during the pandemic to help the teams secure sponsorship revenue. Allison Eddy Sollazzo, Director of Club Business Development for the NHL, shares her story about getting into the sports industry, and outlines the creation process of the helmet sponsorship. She also discusses additional sponsorship assets the NHL create No Dionna Widder | Chief Revenue Officer, Houston Dynamo & Dash 25 25 Dionna Widder | Chief Revenue Officer, Houston Dynamo & Dash full 7645ca0f-f97a-475e-90e8-c322b3ef3594 https://share.transistor.fm/s/5beae7d4 Today’s guest is Dionna Widder, who is in her third season with the Houston Dynamo and Dash and serves as the club’s Chief Revenue Officer. Widder is responsible for the revenue-generation strategy and execution for the Club, including overseeing the ticket sales and service along with the corporate partnership sales and marketing teams for the Houston Dynamo, Dash, and BBVA Stadium. Dionna was recently honored by the Sports Business Journal as a member of the Game Changers Class of 2020 and has a passion point for DE&I and amplifying the voices of women in sports with her podcast “Women Blazers”.

]]> Today’s guest is Dionna Widder, who is in her third season with the Houston Dynamo and Dash and serves as the club’s Chief Revenue Officer. Widder is responsible for the revenue-generation strategy and execution for the Club, including overseeing the ticket sales and service along with the corporate partnership sales and marketing teams for the Houston Dynamo, Dash, and BBVA Stadium. Dionna was recently honored by the Sports Business Journal as a member of the Game Changers Class of 2020 and has a passion point for DE&I and amplifying the voices of women in sports with her podcast “Women Blazers”.

]]> Mon, 12 Apr 2021 05:00:00 -0600 Avish Sood & Jason Smith Avish Sood & Jason Smith 2942 Today’s guest is Dionna Widder, who is in her third season with the Houston Dynamo and Dash and serves as the club’s Chief Revenue Officer. Widder is responsible for the revenue-generation strategy and execution for the Club, including overseeing the ticket sales and service along with the corporate partnership sales and marketing teams for the Houston Dynamo, Dash, and BBVA Stadium. Dionna was recently honored by the Sports Business Journal as a member of the Game Changers Class of 2020 and has a passion point for DE&I and amplifying the voices of women in sports with her podcast “Women Blazers”. Today’s guest is Dionna Widder, who is in her third season with the Houston Dynamo and Dash and serves as the club’s Chief Revenue Officer. Widder is responsible for the revenue-generation strategy and execution for the Club, including overseeing the tick No Konstantin Dieterle | Head of Business Development, Beyond Sports 24 24 Konstantin Dieterle | Head of Business Development, Beyond Sports full a46d0c65-4bfd-4ff5-b530-83430c5985ac https://share.transistor.fm/s/a3f89af3 Konstantin Dieterle, Head of Business Development for Beyond Sports, discusses his experience in the tech world with stops at Google and AppLift before landing at Beyond Sports. He outlines their partnership with the NFL and Nickelodeon to create the idea around making NFL football players into block characters and streaming the game (in blocky form) on Twitch. Konstantin gives examples of how the Beyond Sports technology can enhance sponsorship activation, and believes there are more innovative ways to use technology for branding.

]]> Konstantin Dieterle, Head of Business Development for Beyond Sports, discusses his experience in the tech world with stops at Google and AppLift before landing at Beyond Sports. He outlines their partnership with the NFL and Nickelodeon to create the idea around making NFL football players into block characters and streaming the game (in blocky form) on Twitch. Konstantin gives examples of how the Beyond Sports technology can enhance sponsorship activation, and believes there are more innovative ways to use technology for branding.

]]> Mon, 22 Mar 2021 06:00:00 -0600 Avish Sood & Jason Smith Avish Sood & Jason Smith 2261 Konstantin Dieterle, Head of Business Development for Beyond Sports, discusses his experience in the tech world with stops at Google and AppLift before landing at Beyond Sports. He outlines their partnership with the NFL and Nickelodeon to create the idea around making NFL football players into block characters and streaming the game (in blocky form) on Twitch. Konstantin gives examples of how the Beyond Sports technology can enhance sponsorship activation, and believes there are more innovative ways to use technology for branding. Konstantin Dieterle, Head of Business Development for Beyond Sports, discusses his experience in the tech world with stops at Google and AppLift before landing at Beyond Sports. He outlines their partnership with the NFL and Nickelodeon to create the idea No Roger Jones | Director, Corporate Partnerships, Cleveland Browns 23 23 Roger Jones | Director, Corporate Partnerships, Cleveland Browns full 06aa1456-8fbc-41e9-9fa6-818fbf9bde20 https://share.transistor.fm/s/2b894238 In today's episode, we have a conversation with Roger Jones (Director of Corporate Partnerships at the Cleveland Browns). After going to Ohio University to study sports management, Roger's career has come full circle when he started his new role at the hometown Browns. With a huge emotional attachment to the city of Cleveland and a passion for improving DE&I in the sports industry, Roger has been focused on working with partners and the brand team internally to create change within the community. He has supported the team's new Cleveland Huddle campaign that supports Black-owned restaurants and the battle against food insecurity around the city, as well as the Build The Bridge program which tackles social inequality and race relations within local high schools.

]]> In today's episode, we have a conversation with Roger Jones (Director of Corporate Partnerships at the Cleveland Browns). After going to Ohio University to study sports management, Roger's career has come full circle when he started his new role at the hometown Browns. With a huge emotional attachment to the city of Cleveland and a passion for improving DE&I in the sports industry, Roger has been focused on working with partners and the brand team internally to create change within the community. He has supported the team's new Cleveland Huddle campaign that supports Black-owned restaurants and the battle against food insecurity around the city, as well as the Build The Bridge program which tackles social inequality and race relations within local high schools.

]]> Mon, 01 Mar 2021 06:00:00 -0700 Avish Sood & Jason Smith Avish Sood & Jason Smith 2648 In today's episode, we have a conversation with Roger Jones (Director of Corporate Partnerships at the Cleveland Browns). After going to Ohio University to study sports management, Roger's career has come full circle when he started his new role at the hometown Browns. With a huge emotional attachment to the city of Cleveland and a passion for improving DE&I in the sports industry, Roger has been focused on working with partners and the brand team internally to create change within the community. He has supported the team's new Cleveland Huddle campaign that supports Black-owned restaurants and the battle against food insecurity around the city, as well as the Build The Bridge program which tackles social inequality and race relations within local high schools. In today's episode, we have a conversation with Roger Jones (Director of Corporate Partnerships at the Cleveland Browns). After going to Ohio University to study sports management, Roger's career has come full circle when he started his new role at the ho No John Kimball, Mike Berry, Greg Tanner, & Casey Stauffer | Sports Business Summit - Sponsorship Panel 22 22 John Kimball, Mike Berry, Greg Tanner, & Casey Stauffer | Sports Business Summit - Sponsorship Panel full 5de8401d-33cf-4240-bfdf-c1cd429de77e https://share.transistor.fm/s/e8332bcf Jason Smith connects with a few industry experts during the BYU Sports Business Summit to talk about sponsorships with over 200 students in attendance. John Kimball (Real Salt Lake), Mike Berry (Arizona Coyotes), Greg Tanner (Utah Jazz), and Casey Stauffer (BYU Athletics) share insights and stories about how they conduct business, working with partners, and how they compete with each other for sponsorship dollars.

]]> Jason Smith connects with a few industry experts during the BYU Sports Business Summit to talk about sponsorships with over 200 students in attendance. John Kimball (Real Salt Lake), Mike Berry (Arizona Coyotes), Greg Tanner (Utah Jazz), and Casey Stauffer (BYU Athletics) share insights and stories about how they conduct business, working with partners, and how they compete with each other for sponsorship dollars.

]]> Mon, 15 Feb 2021 23:00:00 -0700 Avish Sood & Jason Smith Avish Sood & Jason Smith 1784 Jason Smith connects with a few industry experts during the BYU Sports Business Summit to talk about sponsorships with over 200 students in attendance. John Kimball (Real Salt Lake), Mike Berry (Arizona Coyotes), Greg Tanner (Utah Jazz), and Casey Stauffer (BYU Athletics) share insights and stories about how they conduct business, working with partners, and how they compete with each other for sponsorship dollars. Jason Smith connects with a few industry experts during the BYU Sports Business Summit to talk about sponsorships with over 200 students in attendance. John Kimball (Real Salt Lake), Mike Berry (Arizona Coyotes), Greg Tanner (Utah Jazz), and Casey Stauffe No Brett Wallerstedt | General Manager, Sun Devil Athletics Corporate Partnerships 21 21 Brett Wallerstedt | General Manager, Sun Devil Athletics Corporate Partnerships full 47fecdc9-e3a1-496d-8858-075c3fa1b8fe https://share.transistor.fm/s/18525043 Brett Wallerstedt, General Manager of Sun Devil Athletics Corporate Partnerships, dives into his career path from the NFL to making three separate stops with the Arizona State Athletics Department. He shares his thoughts on multi-media rights companies, and how the Pac-12 has dipped its toes into that business. He outlines how he dealt with partners receiving limited exposure with one home football game in the fall due to the pandemic, and how he separates their sponsorship program with all the other sports teams in the market.

]]> Brett Wallerstedt, General Manager of Sun Devil Athletics Corporate Partnerships, dives into his career path from the NFL to making three separate stops with the Arizona State Athletics Department. He shares his thoughts on multi-media rights companies, and how the Pac-12 has dipped its toes into that business. He outlines how he dealt with partners receiving limited exposure with one home football game in the fall due to the pandemic, and how he separates their sponsorship program with all the other sports teams in the market.

]]> Sun, 07 Feb 2021 23:00:00 -0700 Avish Sood & Jason Smith Avish Sood & Jason Smith 4068 Brett Wallerstedt, General Manager of Sun Devil Athletics Corporate Partnerships, dives into his career path from the NFL to making three separate stops with the Arizona State Athletics Department. He shares his thoughts on multi-media rights companies, and how the Pac-12 has dipped its toes into that business. He outlines how he dealt with partners receiving limited exposure with one home football game in the fall due to the pandemic, and how he separates their sponsorship program with all the other sports teams in the market. Brett Wallerstedt, General Manager of Sun Devil Athletics Corporate Partnerships, dives into his career path from the NFL to making three separate stops with the Arizona State Athletics Department. He shares his thoughts on multi-media rights companies, a No Tom Barbitta | CMO, Sauer Brands & Duke's Mayonnaise 20 20 Tom Barbitta | CMO, Sauer Brands & Duke's Mayonnaise full 026d1b20-b676-401b-8e2a-65ac03e33ce7 https://share.transistor.fm/s/7a845eb2 On today's episode, we chat with Tom Barbitta (CMO, Sauer Brands) to find out how his team is positioning Duke's Mayo as a staple in the South, thanks to a bit of help from college football. Tom gives some incredible insight on why their mayonnaise brand sponsored a college football bowl game, how the condiment made waves on international media thanks to a broken trophy and how they launched their biggest partnership in the middle of a pandemic with help from former Carolina Panthers' linebacker Luke Kuechly.

]]> On today's episode, we chat with Tom Barbitta (CMO, Sauer Brands) to find out how his team is positioning Duke's Mayo as a staple in the South, thanks to a bit of help from college football. Tom gives some incredible insight on why their mayonnaise brand sponsored a college football bowl game, how the condiment made waves on international media thanks to a broken trophy and how they launched their biggest partnership in the middle of a pandemic with help from former Carolina Panthers' linebacker Luke Kuechly.

]]> Mon, 01 Feb 2021 23:00:00 -0700 Avish Sood & Jason Smith Avish Sood & Jason Smith 1767 On today's episode, we chat with Tom Barbitta (CMO, Sauer Brands) to find out how his team is positioning Duke's Mayo as a staple in the South, thanks to a bit of help from college football. Tom gives some incredible insight on why their mayonnaise brand sponsored a college football bowl game, how the condiment made waves on international media thanks to a broken trophy and how they launched their biggest partnership in the middle of a pandemic with help from former Carolina Panthers' linebacker Luke Kuechly. On today's episode, we chat with Tom Barbitta (CMO, Sauer Brands) to find out how his team is positioning Duke's Mayo as a staple in the South, thanks to a bit of help from college football. Tom gives some incredible insight on why their mayonnaise brand No Ryan Holloway | Founder & President, Peak Sports Management 19 19 Ryan Holloway | Founder & President, Peak Sports Management full 3a81048d-2e02-4b55-9cbf-bee2f5e6a610 https://share.transistor.fm/s/ea1da3f2 Ryan Holloway, President & Founder of Peak Sports Management shares his amazing story of taking a leap of faith to start his company assisting athletic departments across the country managing their sponsorship programs. He makes some bold moves in his career that you’ll want to hear. He also talks about how COVID has affected his business in many ways, but has maintained a positive attitude.

]]> Ryan Holloway, President & Founder of Peak Sports Management shares his amazing story of taking a leap of faith to start his company assisting athletic departments across the country managing their sponsorship programs. He makes some bold moves in his career that you’ll want to hear. He also talks about how COVID has affected his business in many ways, but has maintained a positive attitude.

]]> Wed, 27 Jan 2021 23:00:00 -0700 Avish Sood & Jason Smith Avish Sood & Jason Smith 3648 Ryan Holloway, President & Founder of Peak Sports Management shares his amazing story of taking a leap of faith to start his company assisting athletic departments across the country managing their sponsorship programs. He makes some bold moves in his career that you’ll want to hear. He also talks about how COVID has affected his business in many ways, but has maintained a positive attitude. Ryan Holloway, President & Founder of Peak Sports Management shares his amazing story of taking a leap of faith to start his company assisting athletic departments across the country managing their sponsorship programs. He makes some bold moves in his No Nicki Ewell & Tony Diaz | Planning for the Super Bowl 18 18 Nicki Ewell & Tony Diaz | Planning for the Super Bowl full b17cd9ff-e547-47b5-baef-b49d7c4b18fe https://share.transistor.fm/s/06f92ac8 For today’s episode, we’re taking a look at what goes behind the scenes of putting together one of the largest sporting events in the world – the Super Bowl. Nicki Ewell, Director of events at the NFL, and Tony Diaz, Vice President of Operations at the Tampa Super Bowl Host Committee, join us to share details on what it’s like to plan for an event of this size during a pandemic, how they are getting the City of Tampa excited and what goes on behind the scenes on the lead-up to the big game.

]]> For today’s episode, we’re taking a look at what goes behind the scenes of putting together one of the largest sporting events in the world – the Super Bowl. Nicki Ewell, Director of events at the NFL, and Tony Diaz, Vice President of Operations at the Tampa Super Bowl Host Committee, join us to share details on what it’s like to plan for an event of this size during a pandemic, how they are getting the City of Tampa excited and what goes on behind the scenes on the lead-up to the big game.

]]> Sun, 24 Jan 2021 23:00:00 -0700 Avish Sood & Jason Smith Avish Sood & Jason Smith 1750 For today’s episode, we’re taking a look at what goes behind the scenes of putting together one of the largest sporting events in the world – the Super Bowl. Nicki Ewell, Director of events at the NFL, and Tony Diaz, Vice President of Operations at the Tampa Super Bowl Host Committee, join us to share details on what it’s like to plan for an event of this size during a pandemic, how they are getting the City of Tampa excited and what goes on behind the scenes on the lead-up to the big game. For today’s episode, we’re taking a look at what goes behind the scenes of putting together one of the largest sporting events in the world – the Super Bowl. Nicki Ewell, Director of events at the NFL, and Tony Diaz, Vice President of Operations at the Ta No Casey Hurbis & Nana-Yaw Asamoah | An Inside Look at the NFL & Rocket Mortgage Deal 17 17 Casey Hurbis & Nana-Yaw Asamoah | An Inside Look at the NFL & Rocket Mortgage Deal full 943fdb72-63cf-4b45-838f-a07decc493f3 https://share.transistor.fm/s/af206d71 For today’s episode, we’re going behind the scenes with two of the leaders behind the National Football League’s partnership with Rocket Mortgage: Casey Hurbis and Nana-Yaw Asamoah. The deal was the first mortgage sponsorship for the NFL in over a decade and its centerpiece is their squares promotion, which is the largest official game of Super Bowl squares in history. Casey is the Chief Marketing Officer of Quicken Loans and Rocket Mortgage, one of the nation’s most trusted mortgage lenders. In his role, he leads a marketing group of more than 300 employees and has been a major contributor to negotiating the brand’s partnership deals with the PGA Tour, Churchill Downs and most recently the National Football League. Alongside him, we chat with Nana-Yaw Asamoah, the Vice President of Sponsorship and Business Development for the National Football League. Nana-Yaw leads the team responsible for all new business efforts on NFL marketing partnerships and has been with the organization for 12 seasons. In addition to negotiating over $500M in contracted revenue, Nana-Yaw has successfully changed the landscape of partnerships at the NFL by elevating categories like sleep technology and bringing on partners in new categories like Oakley and Rocket Mortgage. In the conversation, we find out how they built the partnership in a time space of in 5 weeks and how they are defining success as they head into season two.

]]> For today’s episode, we’re going behind the scenes with two of the leaders behind the National Football League’s partnership with Rocket Mortgage: Casey Hurbis and Nana-Yaw Asamoah. The deal was the first mortgage sponsorship for the NFL in over a decade and its centerpiece is their squares promotion, which is the largest official game of Super Bowl squares in history. Casey is the Chief Marketing Officer of Quicken Loans and Rocket Mortgage, one of the nation’s most trusted mortgage lenders. In his role, he leads a marketing group of more than 300 employees and has been a major contributor to negotiating the brand’s partnership deals with the PGA Tour, Churchill Downs and most recently the National Football League. Alongside him, we chat with Nana-Yaw Asamoah, the Vice President of Sponsorship and Business Development for the National Football League. Nana-Yaw leads the team responsible for all new business efforts on NFL marketing partnerships and has been with the organization for 12 seasons. In addition to negotiating over $500M in contracted revenue, Nana-Yaw has successfully changed the landscape of partnerships at the NFL by elevating categories like sleep technology and bringing on partners in new categories like Oakley and Rocket Mortgage. In the conversation, we find out how they built the partnership in a time space of in 5 weeks and how they are defining success as they head into season two.

]]> Mon, 18 Jan 2021 16:23:57 -0700 Avish Sood & Jason Smith Avish Sood & Jason Smith 1945 For today’s episode, we’re going behind the scenes with two of the leaders behind the National Football League’s partnership with Rocket Mortgage: Casey Hurbis and Nana-Yaw Asamoah. The deal was the first mortgage sponsorship for the NFL in over a decade and its centerpiece is their squares promotion, which is the largest official game of Super Bowl squares in history. Casey is the Chief Marketing Officer of Quicken Loans and Rocket Mortgage, one of the nation’s most trusted mortgage lenders. In his role, he leads a marketing group of more than 300 employees and has been a major contributor to negotiating the brand’s partnership deals with the PGA Tour, Churchill Downs and most recently the National Football League. Alongside him, we chat with Nana-Yaw Asamoah, the Vice President of Sponsorship and Business Development for the National Football League. Nana-Yaw leads the team responsible for all new business efforts on NFL marketing partnerships and has been with the organization for 12 seasons. In addition to negotiating over $500M in contracted revenue, Nana-Yaw has successfully changed the landscape of partnerships at the NFL by elevating categories like sleep technology and bringing on partners in new categories like Oakley and Rocket Mortgage. In the conversation, we find out how they built the partnership in a time space of in 5 weeks and how they are defining success as they head into season two. For today’s episode, we’re going behind the scenes with two of the leaders behind the National Football League’s partnership with Rocket Mortgage: Casey Hurbis and Nana-Yaw Asamoah. The deal was the first mortgage sponsorship for the NFL in over a decade No Ahron Cohen | Former President & CEO, Arizona Coyotes 16 16 Ahron Cohen | Former President & CEO, Arizona Coyotes full 459a7678-336e-47bc-9e23-070a3604f5fa https://share.transistor.fm/s/a3227447 Today’s episode is with Ahron Cohen (Former President & CEO of the Arizona Coyotes). Ahron received a law degree from Arizona State University and worked for the Minnesota Vikings, Arizona Super Bowl Host Committee, and Snell & Wilmer, before working his way up the ranks of the Arizona Coyotes. Ahron discusses the legal challenges COVID has put on sponsorships, and how brands and properties should legally work together through the pandemic. He also gives his thoughts on pandemic insurance, and if properties should utilize this resource for the future.

]]> Today’s episode is with Ahron Cohen (Former President & CEO of the Arizona Coyotes). Ahron received a law degree from Arizona State University and worked for the Minnesota Vikings, Arizona Super Bowl Host Committee, and Snell & Wilmer, before working his way up the ranks of the Arizona Coyotes. Ahron discusses the legal challenges COVID has put on sponsorships, and how brands and properties should legally work together through the pandemic. He also gives his thoughts on pandemic insurance, and if properties should utilize this resource for the future.

]]> Sun, 03 Jan 2021 22:00:00 -0700 Avish Sood & Jason Smith Avish Sood & Jason Smith 3843 Today’s episode is with Ahron Cohen (Former President & CEO of the Arizona Coyotes). Ahron received a law degree from Arizona State University and worked for the Minnesota Vikings, Arizona Super Bowl Host Committee, and Snell & Wilmer, before working his way up the ranks of the Arizona Coyotes. Ahron discusses the legal challenges COVID has put on sponsorships, and how brands and properties should legally work together through the pandemic. He also gives his thoughts on pandemic insurance, and if properties should utilize this resource for the future. Today’s episode is with Ahron Cohen (Former President & CEO of the Arizona Coyotes). Ahron received a law degree from Arizona State University and worked for the Minnesota Vikings, Arizona Super Bowl Host Committee, and Snell & Wilmer, before work No Natalie Bowman | Managing Director, Marketing & Advertising, Alaska Airlines 15 15 Natalie Bowman | Managing Director, Marketing & Advertising, Alaska Airlines full 401a5e1f-e63a-443e-9d91-8ceb6a4d9a80 https://share.transistor.fm/s/730fe768 Today’s episode is with Natalie Bowman (Managing Director, Marketing & Advertising for Alaska Airlines). Natalie has worked in marketing across a whole range of industries on brands like Land Rover, Nissan, Neiman Marcus, Microsoft, and now Alaska Airlines. Natalie talked to us about the changing landscape of the airline industry due to the pandemic, how her team approaches regional sponsorship deals, their newest marketing campaign built around safety and what she has learned working on multiple categories throughout her career including airline, fashion, automotive and technology.

]]> Today’s episode is with Natalie Bowman (Managing Director, Marketing & Advertising for Alaska Airlines). Natalie has worked in marketing across a whole range of industries on brands like Land Rover, Nissan, Neiman Marcus, Microsoft, and now Alaska Airlines. Natalie talked to us about the changing landscape of the airline industry due to the pandemic, how her team approaches regional sponsorship deals, their newest marketing campaign built around safety and what she has learned working on multiple categories throughout her career including airline, fashion, automotive and technology.

]]> Sun, 20 Dec 2020 23:00:00 -0700 Avish Sood & Jason Smith Avish Sood & Jason Smith 2773 Today’s episode is with Natalie Bowman (Managing Director, Marketing & Advertising for Alaska Airlines). Natalie has worked in marketing across a whole range of industries on brands like Land Rover, Nissan, Neiman Marcus, Microsoft, and now Alaska Airlines. Natalie talked to us about the changing landscape of the airline industry due to the pandemic, how her team approaches regional sponsorship deals, their newest marketing campaign built around safety and what she has learned working on multiple categories throughout her career including airline, fashion, automotive and technology. Today’s episode is with Natalie Bowman (Managing Director, Marketing & Advertising for Alaska Airlines). Natalie has worked in marketing across a whole range of industries on brands like Land Rover, Nissan, Neiman Marcus, Microsoft, and now Alaska Air marketing, sponsorships, advertising No Avish Sood & Jason Smith | Special Announcement Avish Sood & Jason Smith | Special Announcement bonus 6191a936-27c8-4615-98e1-0ef74ca2456e https://share.transistor.fm/s/749b59d1 Avish and Jason break down a special announcement about the Sponsor Talk podcast.

]]> Avish and Jason break down a special announcement about the Sponsor Talk podcast.

]]> Thu, 17 Dec 2020 22:00:00 -0700 Avish Sood & Jason Smith Avish Sood & Jason Smith 337 Avish and Jason break down a special announcement about the Sponsor Talk podcast. Avish and Jason break down a special announcement about the Sponsor Talk podcast. sponsorships, marketing No Alex Tunbridge | CEO, Stevenage F.C. 14 14 Alex Tunbridge | CEO, Stevenage F.C. full 8b8cab9e-0fa7-425c-8013-012bf4e4c668 https://share.transistor.fm/s/8b9144bb This week, we caught up with Alex Tunbridge (CEO, Stevenage F.C.). You might recognize the soccer team from their recent viral sponsorship campaign with Burger King. The blue-chip brand had chosen the club for a local jersey sponsorship, but with a major catch – that they would be leaning in heavily on FIFA and the world of e-sports. Fans were encouraged to bring their favorite soccer stars to play with the team through the “Stevenage F.C. Challenge” and the results were phenomenal as the club became the most used team in FIFA career mode, had over 25,000 goals shared online and their shirts sold out for the first time in history.

]]> This week, we caught up with Alex Tunbridge (CEO, Stevenage F.C.). You might recognize the soccer team from their recent viral sponsorship campaign with Burger King. The blue-chip brand had chosen the club for a local jersey sponsorship, but with a major catch – that they would be leaning in heavily on FIFA and the world of e-sports. Fans were encouraged to bring their favorite soccer stars to play with the team through the “Stevenage F.C. Challenge” and the results were phenomenal as the club became the most used team in FIFA career mode, had over 25,000 goals shared online and their shirts sold out for the first time in history.

]]> Mon, 07 Dec 2020 11:42:21 -0700 Avish Sood & Jason Smith Avish Sood & Jason Smith 1470 This week, we caught up with Alex Tunbridge (CEO, Stevenage F.C.). You might recognize the soccer team from their recent viral sponsorship campaign with Burger King. The blue-chip brand had chosen the club for a local jersey sponsorship, but with a major catch – that they would be leaning in heavily on FIFA and the world of e-sports. Fans were encouraged to bring their favorite soccer stars to play with the team through the “Stevenage F.C. Challenge” and the results were phenomenal as the club became the most used team in FIFA career mode, had over 25,000 goals shared online and their shirts sold out for the first time in history. This week, we caught up with Alex Tunbridge (CEO, Stevenage F.C.). You might recognize the soccer team from their recent viral sponsorship campaign with Burger King. The blue-chip brand had chosen the club for a local jersey sponsorship, but with a major Sponsorship, Sports Business No Brette Sadler | Head of Corporate Partnerships, MGM Resorts 13 13 Brette Sadler | Head of Corporate Partnerships, MGM Resorts full Buzzsprout-6466024 https://share.transistor.fm/s/94aa2a38 Today’s episode is with Brette Sadler, a graduate of the University of Miami who entered professional sports with the then expansion team Florida Panthers. After spending 12 years with the Panthers, Brette  moved to work in account management with Octagon and then soon after moved to the UFC, where she spent six years as the league's  Vice President of Global Partnerships.

Fast forward to now, Brette is leading global partnerships for MGM Resorts International overlooking revenues for one of the largest entertainment brands in the world. Outside of the role, she played an instrumental role in creating a new chapter of WISE in Las Vegas. 

 

]]> Today’s episode is with Brette Sadler, a graduate of the University of Miami who entered professional sports with the then expansion team Florida Panthers. After spending 12 years with the Panthers, Brette  moved to work in account management with Octagon and then soon after moved to the UFC, where she spent six years as the league's  Vice President of Global Partnerships.

Fast forward to now, Brette is leading global partnerships for MGM Resorts International overlooking revenues for one of the largest entertainment brands in the world. Outside of the role, she played an instrumental role in creating a new chapter of WISE in Las Vegas. 

 

]]> Thu, 19 Nov 2020 19:00:00 -0700 Avish Sood Avish Sood 2626 Today’s episode is with Brette Sadler, a graduate of the University of Miami who entered professional sports with the then expansion team Florida Panthers. After spending 12 years with the Panthers, Brette  moved to work in account management with... Today’s episode is with Brette Sadler, a graduate of the University of Miami who entered professional sports with the then expansion team Florida Panthers. After spending 12 years with the Panthers, Brette  moved to work in account management with... No Matt Kobach | Director of Content Marketing, Fast 12 12 Matt Kobach | Director of Content Marketing, Fast full Buzzsprout-6299635 https://share.transistor.fm/s/6796f200 Today’s conversation is with Matt Kobach, the director of Content Marketing at Fast, the world’s first one click online checkout.  

If you think that his name sounds familiar, it’s probably cause you follow him on Twitter, as he’s one of the leading minds in driving forward humorous but also thought-provoking insight on social media & marketing. He was also recently named by Adweek as one of the “Top 100 Most Inspiring Minds in Marketing, Media, and Culture”. 

Prior to his role with Fast, he was running digital and social for the New York Stock Exchange. 

]]> Today’s conversation is with Matt Kobach, the director of Content Marketing at Fast, the world’s first one click online checkout.  

If you think that his name sounds familiar, it’s probably cause you follow him on Twitter, as he’s one of the leading minds in driving forward humorous but also thought-provoking insight on social media & marketing. He was also recently named by Adweek as one of the “Top 100 Most Inspiring Minds in Marketing, Media, and Culture”. 

Prior to his role with Fast, he was running digital and social for the New York Stock Exchange. 

]]> Mon, 09 Nov 2020 19:00:00 -0700 Avish Sood Avish Sood 3460 Today’s conversation is with Matt Kobach, the director of Content Marketing at Fast, the world’s first one click online checkout.  If you think that his name sounds familiar, it’s probably cause you follow him on Twitter, as he’s one of the leading... Today’s conversation is with Matt Kobach, the director of Content Marketing at Fast, the world’s first one click online checkout.  If you think that his name sounds familiar, it’s probably cause you follow him on Twitter, as he’s one of the leading... No Ari Mark | Head of Partnership Development, The Drone Racing League 11 11 Ari Mark | Head of Partnership Development, The Drone Racing League full Buzzsprout-5369323 https://share.transistor.fm/s/2525df6c We sat down with Ari Mark. who is the Senior Vice President and Head of Partnership Development at The Drone Racing League (DRL), the global, professional drone racing property. He joined DRL recently from the NFL, where he led corporate partnerships for the Miami Dolphins and Hard Rock Stadium, home of Super Bowl LIV. Before that, Ari spent eight years in global business development for the NBA, securing sponsorships across the NBA, WNBA, G League, USA Basketball, and NBA 2K League.

]]> We sat down with Ari Mark. who is the Senior Vice President and Head of Partnership Development at The Drone Racing League (DRL), the global, professional drone racing property. He joined DRL recently from the NFL, where he led corporate partnerships for the Miami Dolphins and Hard Rock Stadium, home of Super Bowl LIV. Before that, Ari spent eight years in global business development for the NBA, securing sponsorships across the NBA, WNBA, G League, USA Basketball, and NBA 2K League.

]]> Wed, 09 Sep 2020 12:00:00 -0600 Avish Sood Avish Sood 2315 We sat down with Ari Mark. who is the Senior Vice President and Head of Partnership Development at The Drone Racing League (DRL), the global, professional drone racing property. He joined DRL recently from the NFL, where he led corporate partnerships... We sat down with Ari Mark. who is the Senior Vice President and Head of Partnership Development at The Drone Racing League (DRL), the global, professional drone racing property. He joined DRL recently from the NFL, where he led corporate partnerships... No Heidi Dettmer (VP, Marketing) and Jeff Webster (VP, Partnerships) at Seattle Kraken 10 10 Heidi Dettmer (VP, Marketing) and Jeff Webster (VP, Partnerships) at Seattle Kraken full Buzzsprout-5135128 https://share.transistor.fm/s/fe94aef6 In this episode, we sit down with some of the minds behind one of the biggest team and brand launches in recent sports history - the Seattle Kraken. Heidi Dettmer (Vice President, Marketing) shares insights into how the marketing plans came to life, the various aspects of the newly developed brand (including the logo, brand storyline and social persona), how fans were involved since inception and the challenge of keeping it all a secret. 

On the other hand, Jeff Webster (VP, Partnerships) shares details on how his team worked with and sold in partners on a brand that didn't exist until launch day, their non-traditional sponsorship strategy and Amazon's game-changing naming rights deal. 

]]> In this episode, we sit down with some of the minds behind one of the biggest team and brand launches in recent sports history - the Seattle Kraken. Heidi Dettmer (Vice President, Marketing) shares insights into how the marketing plans came to life, the various aspects of the newly developed brand (including the logo, brand storyline and social persona), how fans were involved since inception and the challenge of keeping it all a secret. 

On the other hand, Jeff Webster (VP, Partnerships) shares details on how his team worked with and sold in partners on a brand that didn't exist until launch day, their non-traditional sponsorship strategy and Amazon's game-changing naming rights deal. 

]]> Mon, 24 Aug 2020 19:00:00 -0600 Avish Sood Avish Sood 2657 In this episode, we sit down with some of the minds behind one of the biggest team and brand launches in recent sports history - the Seattle Kraken. Heidi Dettmer (Vice President, Marketing) shares insights into how the marketing plans came to life, the... In this episode, we sit down with some of the minds behind one of the biggest team and brand launches in recent sports history - the Seattle Kraken. Heidi Dettmer (Vice President, Marketing) shares insights into how the marketing plans came to life, the.. No Leah MacNab | Managing Director, NBA Canada 9 9 Leah MacNab | Managing Director, NBA Canada full Buzzsprout-5039741 https://share.transistor.fm/s/e840e19b As we get ready for the NBA Playoffs to begin, our latest episode of Sponsor Talk is from a conversation with Leah MacNab (Managing Director, NBA Canada).

Leah breaks down how the NBA is testing innovation through the new playoff format, her 15-year career working for one of the largest sports leagues in the world and her advice for future young professionals exploring a career in sports marketing. 

]]> As we get ready for the NBA Playoffs to begin, our latest episode of Sponsor Talk is from a conversation with Leah MacNab (Managing Director, NBA Canada).

Leah breaks down how the NBA is testing innovation through the new playoff format, her 15-year career working for one of the largest sports leagues in the world and her advice for future young professionals exploring a career in sports marketing. 

]]> Mon, 17 Aug 2020 18:00:00 -0600 Avish Sood Avish Sood 1565 As we get ready for the NBA Playoffs to begin, our latest episode of Sponsor Talk is from a conversation with Leah MacNab (Managing Director, NBA Canada).Leah breaks down how the NBA is testing innovation through the new playoff format, her 15-year... As we get ready for the NBA Playoffs to begin, our latest episode of Sponsor Talk is from a conversation with Leah MacNab (Managing Director, NBA Canada).Leah breaks down how the NBA is testing innovation through the new playoff format, her 15-year... No Matt Bruhn (President & GM) and Luke Atkinson (CMO) of Pabst Brewing Co. 8 8 Matt Bruhn (President & GM) and Luke Atkinson (CMO) of Pabst Brewing Co. full Buzzsprout-4570130 https://share.transistor.fm/s/2feda348 In our latest episode, our host Avish Sood chats with Matt Bruhn (President & GM) and Luke Atkinson (Chief Marketing Officer) of Pabst Brewing Co. to learn about the impact of the pandemic on the beverage alcohol industry, how consumer consumption habits are changing and how innovation is driving their brand portfolio forward. 

]]> In our latest episode, our host Avish Sood chats with Matt Bruhn (President & GM) and Luke Atkinson (Chief Marketing Officer) of Pabst Brewing Co. to learn about the impact of the pandemic on the beverage alcohol industry, how consumer consumption habits are changing and how innovation is driving their brand portfolio forward. 

]]> Tue, 14 Jul 2020 15:00:00 -0600 Avish Sood Avish Sood 2127 In our latest episode, our host Avish Sood chats with Matt Bruhn (President & GM) and Luke Atkinson (Chief Marketing Officer) of Pabst Brewing Co. to learn about the impact of the pandemic on the beverage alcohol industry, how consumer consumption... In our latest episode, our host Avish Sood chats with Matt Bruhn (President & GM) and Luke Atkinson (Chief Marketing Officer) of Pabst Brewing Co. to learn about the impact of the pandemic on the beverage alcohol industry, how consumer consumption... No Dan Migala | Co-Founder & Chief Innovation Officer, 4FRONT 7 7 Dan Migala | Co-Founder & Chief Innovation Officer, 4FRONT full Buzzsprout-4473722 https://share.transistor.fm/s/05a464c0 Prior to co-founding 4FRONT, Dan Migala was the Vice President of Creative Partnerships for the San Diego Padres, a Columnist for Sports Business Journal, and Director of Internet Services for the Chicago Bears. 

He is one of the sports industry's most well-known leaders in non-conventional revenue models, innovative strategies and breakthrough engagement concepts for sports and entertainment. 

On this episode, we watch up with Dan to understand how his team is supporting sports organizations in battling revenue losses from COVID-19, where he gets inspiration from and why their team's motto revolves around "Be Like Midge". 

]]> Prior to co-founding 4FRONT, Dan Migala was the Vice President of Creative Partnerships for the San Diego Padres, a Columnist for Sports Business Journal, and Director of Internet Services for the Chicago Bears. 

He is one of the sports industry's most well-known leaders in non-conventional revenue models, innovative strategies and breakthrough engagement concepts for sports and entertainment. 

On this episode, we watch up with Dan to understand how his team is supporting sports organizations in battling revenue losses from COVID-19, where he gets inspiration from and why their team's motto revolves around "Be Like Midge". 

]]> Tue, 07 Jul 2020 09:00:00 -0600 Avish Sood Avish Sood 3391 Prior to co-founding 4FRONT, Dan Migala was the Vice President of Creative Partnerships for the San Diego Padres, a Columnist for Sports Business Journal, and Director of Internet Services for the Chicago Bears. He is one of the sports industry's most... Prior to co-founding 4FRONT, Dan Migala was the Vice President of Creative Partnerships for the San Diego Padres, a Columnist for Sports Business Journal, and Director of Internet Services for the Chicago Bears. He is one of the sports industry's most... No Tyrrell Schmidt | Global Brand & Customer Experience Officer, TD Bank 6 6 Tyrrell Schmidt | Global Brand & Customer Experience Officer, TD Bank full Buzzsprout-4419314 https://share.transistor.fm/s/9eb11e8b As part of our #SponsorshipConnect event series, we hosted Tyrrell Schmidt (Global Brand & Customer Experience Officer, TD Bank) to learn about how the global banking giant is bringing their brand purpose of 'Enriching the lives of customers, communities and colleagues' to life during the pandemic, their approach to sponsorship marketing and to find out how digital is playing a role as the bank transitions to a new era of financial services.

]]> As part of our #SponsorshipConnect event series, we hosted Tyrrell Schmidt (Global Brand & Customer Experience Officer, TD Bank) to learn about how the global banking giant is bringing their brand purpose of 'Enriching the lives of customers, communities and colleagues' to life during the pandemic, their approach to sponsorship marketing and to find out how digital is playing a role as the bank transitions to a new era of financial services.

]]> Thu, 02 Jul 2020 16:00:00 -0600 Avish Sood Avish Sood 1702 As part of our #SponsorshipConnect event series, we hosted Tyrrell Schmidt (Global Brand & Customer Experience Officer, TD Bank) to learn about how the global banking giant is bringing their brand purpose of 'Enriching the lives of customers,... As part of our #SponsorshipConnect event series, we hosted Tyrrell Schmidt (Global Brand & Customer Experience Officer, TD Bank) to learn about how the global banking giant is bringing their brand purpose of 'Enriching the lives of customers,... No Michael Rossi | President, adidas Canada 5 5 Michael Rossi | President, adidas Canada full Buzzsprout-4107881 https://share.transistor.fm/s/5b9d2901 As part of our #SponsorshipConnect series, we sat down with Michael Rossi (President, adidas Canada) to discuss philanthropy's role for the company, how adidas is bringing purpose to life during the pandemic and a special announcement around the apparel company's plans to activate around the 40th anniversary of Terry Fox's Marathon of Hope. 

]]> As part of our #SponsorshipConnect series, we sat down with Michael Rossi (President, adidas Canada) to discuss philanthropy's role for the company, how adidas is bringing purpose to life during the pandemic and a special announcement around the apparel company's plans to activate around the 40th anniversary of Terry Fox's Marathon of Hope. 

]]> Tue, 09 Jun 2020 14:00:00 -0600 Avish Sood Avish Sood 1897 As part of our #SponsorshipConnect series, we sat down with Michael Rossi (President, adidas Canada) to discuss philanthropy's role for the company, how adidas is bringing purpose to life during the pandemic and a special announcement around the apparel... As part of our #SponsorshipConnect series, we sat down with Michael Rossi (President, adidas Canada) to discuss philanthropy's role for the company, how adidas is bringing purpose to life during the pandemic and a special announcement around the apparel.. No Zach Leonsis | Senior Vice President of Strategic Initiatives, Monumental Sports & Entertainment 4 4 Zach Leonsis | Senior Vice President of Strategic Initiatives, Monumental Sports & Entertainment full Buzzsprout-4105583 https://share.transistor.fm/s/82d96374 As part of our #SponsorshipConnect event series, our team had a chance to sit down and chat with Zach Leonsis of Monumental Sports & Entertainment to discuss his company's approach to OTT, e-sports and the world of sports gambling. 

]]> As part of our #SponsorshipConnect event series, our team had a chance to sit down and chat with Zach Leonsis of Monumental Sports & Entertainment to discuss his company's approach to OTT, e-sports and the world of sports gambling. 

]]> Tue, 09 Jun 2020 12:00:00 -0600 Avish Sood Avish Sood 1951 As part of our #SponsorshipConnect event series, our team had a chance to sit down and chat with Zach Leonsis of Monumental Sports & Entertainment to discuss his company's approach to OTT, e-sports and the world of sports gambling.  As part of our #SponsorshipConnect event series, our team had a chance to sit down and chat with Zach Leonsis of Monumental Sports & Entertainment to discuss his company's approach to OTT, e-sports and the world of sports gambling.  No Jacquie Ryan | Chief Brand & Commercial Officer, Canadian Olympic Committee 3 3 Jacquie Ryan | Chief Brand & Commercial Officer, Canadian Olympic Committee full Buzzsprout-4093157 https://share.transistor.fm/s/66e19da1 As part of our #SponsorshipConnect event series, we sat down with Jacquie Ryan (Chief Brand and Commercial Officer at the Canadian Olympic Committee). 

]]> As part of our #SponsorshipConnect event series, we sat down with Jacquie Ryan (Chief Brand and Commercial Officer at the Canadian Olympic Committee). 

]]> Mon, 08 Jun 2020 14:00:00 -0600 Avish Sood Avish Sood 1875 As part of our #SponsorshipConnect event series, we sat down with Jacquie Ryan (Chief Brand and Commercial Officer at the Canadian Olympic Committee).  As part of our #SponsorshipConnect event series, we sat down with Jacquie Ryan (Chief Brand and Commercial Officer at the Canadian Olympic Committee).  No Jennifer Frees | Vice President, Partnerships at Toronto International Film Festival 2 2 Jennifer Frees | Vice President, Partnerships at Toronto International Film Festival full Buzzsprout-2967178 https://share.transistor.fm/s/f98b71f1 For those who don't know, the Toronto International Film Festival (TIFF) is the largest public film festival in the world. Known universally as the unofficial kickoff to the ‘prestige film season’, TIFF has a rich history of predicting Oscar success and has premiered award winning favorites such as JoJo Rabbit, Parasite and Marriage Story. Time Magazine even called the 11-day event ‘the most influential film festival. Period.” 

Despite the exclusive red carpets and high-profile celebrities, it's really the festival's inclusiveness and focus on diversion that stand out in an era where the industry has grappled with #MeToo and #TimesUp. As the Vice President of Partnerships for TIFF, Jennifer Frees joins us on the podcast to share what's changed in the nine (9) years she's been with the partnerships team and why the team continues to prioritize gender initiatives for females behind-the-camera, in front of the camera and in the organization. 

]]> For those who don't know, the Toronto International Film Festival (TIFF) is the largest public film festival in the world. Known universally as the unofficial kickoff to the ‘prestige film season’, TIFF has a rich history of predicting Oscar success and has premiered award winning favorites such as JoJo Rabbit, Parasite and Marriage Story. Time Magazine even called the 11-day event ‘the most influential film festival. Period.” 

Despite the exclusive red carpets and high-profile celebrities, it's really the festival's inclusiveness and focus on diversion that stand out in an era where the industry has grappled with #MeToo and #TimesUp. As the Vice President of Partnerships for TIFF, Jennifer Frees joins us on the podcast to share what's changed in the nine (9) years she's been with the partnerships team and why the team continues to prioritize gender initiatives for females behind-the-camera, in front of the camera and in the organization. 

]]> Mon, 09 Mar 2020 20:00:00 -0600 Avish Sood Avish Sood 2386 For those who don't know, the Toronto International Film Festival (TIFF) is the largest public film festival in the world. Known universally as the unofficial kickoff to the ‘prestige film season’, TIFF has a rich history of predicting Oscar success and... For those who don't know, the Toronto International Film Festival (TIFF) is the largest public film festival in the world. Known universally as the unofficial kickoff to the ‘prestige film season’, TIFF has a rich history of predicting Oscar success and.. No Justine Fedak | (Former) Head of Social & Sponsorships, BMO 1 1 Justine Fedak | (Former) Head of Social & Sponsorships, BMO full Buzzsprout-2833516 https://share.transistor.fm/s/92813d40 After negotiating sponsorship deals with the National Basketball Association, Toronto FC and Chicago Blackhawks, Justine shared with us the importance of building "Heart Power" into any sponsorship and social marketing strategy. As the former Head of Social & Sponsorships for BMO North America, Justine's whole world had stopped when she was diagnosed with multiple sclerosis nearly 20 years ago, just three months after getting married. Showing great resilience, Justine shared how she overcame the diagnosis in 2001 to push her career in the banking industry forward and why she feels its important for others to share their stories when battling challenges within their personal life. 

Spending years in the C-suite leading North American marketing teams, Justine now is the author of the upcoming book "Confessions of A Corporate Hippie" and co-principal, with Star Jones, of Instant Impact Group, an organization focused on helping individuals and companies build their Diversity, Equity & Inclusion (DEI) mindset.

]]> After negotiating sponsorship deals with the National Basketball Association, Toronto FC and Chicago Blackhawks, Justine shared with us the importance of building "Heart Power" into any sponsorship and social marketing strategy. As the former Head of Social & Sponsorships for BMO North America, Justine's whole world had stopped when she was diagnosed with multiple sclerosis nearly 20 years ago, just three months after getting married. Showing great resilience, Justine shared how she overcame the diagnosis in 2001 to push her career in the banking industry forward and why she feels its important for others to share their stories when battling challenges within their personal life. 

Spending years in the C-suite leading North American marketing teams, Justine now is the author of the upcoming book "Confessions of A Corporate Hippie" and co-principal, with Star Jones, of Instant Impact Group, an organization focused on helping individuals and companies build their Diversity, Equity & Inclusion (DEI) mindset.

]]> Mon, 24 Feb 2020 20:00:00 -0700 Avish Sood Avish Sood 3714 Sponsor Talk Sponsor Talk Marketing, Sponsorship, Sports Business, Banking, Financial, Investments, Social Media No