Transistor (https://transistor.fm) https://feeds.transistor.fm/some-good-content Some Good Content is a swipe file of proven content plays shared by some of the most prolific content marketers out here doing the work. © 2025 John Bonini 8188c1d9-a9c4-5e7e-9af0-f022d23a8950 no en Fri, 09 Feb 2024 15:08:28 -0500 Tue, 02 Dec 2025 18:52:22 -0500 http://somegoodcontent.com https://img.transistor.fm/v3nJe8j2K-QETg3xGlRRoJ5uqd5J7LICe9RSoX7u0TY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI5Mjk4LzE2NDgw/NTkzMTEtYXJ0d29y/ay5qcGc.jpg http://somegoodcontent.com episodic John Bonini Some Good Content is a swipe file of proven content plays shared by some of the most prolific content marketers out here doing the work. Some Good Content is a swipe file of proven content plays shared by some of the most prolific content marketers out here doing the work.. content marketing, content, copywriting, blogging John Bonini No No 16 16 Launching, Pricing, & Going Full Time On Your Content Business with Nicole Bump full 9f0418f3-2b6d-43a6-9a9d-60abdc9bf93b https://share.transistor.fm/s/568c0428 Wed, 04 May 2022 10:04:19 -0400 John Bonini John Bonini 3296 In this episode, I have a transparent conversation with Nicole Bump, founder at Bump Inbound (a strategic content consultancy) to talk about going freelance, how to know when the time is right to go full-time on yourself, how to price your services, and so much more. In this episode, I have a transparent conversation with Nicole Bump, founder at Bump Inbound (a strategic content consultancy) to talk about going freelance, how to know when the time is right to go full-time on yourself, how to price your services, and s content marketing, content, copywriting, blogging No 15 15 3 Good Content Plays with Dooly's Camille Trent full 9a48302e-753d-4132-8a7b-d1c806decbc7 https://share.transistor.fm/s/a204f92b Fri, 01 Apr 2022 17:25:02 -0400 John Bonini John Bonini 2958 On this episode, we chat with Dooly's Head of Content, Camille Trent. Camille shares the 3 most effective plays that have worked over the last 6-12 months as well as details on how the content team is structured, processes they rely on, and more. On this episode, we chat with Dooly's Head of Content, Camille Trent. Camille shares the 3 most effective plays that have worked over the last 6-12 months as well as details on how the content team is structured, processes they rely on, and more. content marketing, content, copywriting, blogging No 14 14 3 Good Content Plays with Formstack's Lindsay McGuire full 2e3538b1-4016-4bd5-90ac-aa4e6d507a7b https://share.transistor.fm/s/8d0471f3 Fri, 01 Apr 2022 17:19:24 -0400 John Bonini John Bonini 2447 On this episode, we chat with Formstack's Content Marketing Manager, Lindsay McGuire, on how the content team and processes are structured, how they approach content, and the specific plays that have worked best over the last 6-12 months. On this episode, we chat with Formstack's Content Marketing Manager, Lindsay McGuire, on how the content team and processes are structured, how they approach content, and the specific plays that have worked best over the last 6-12 months. content marketing, content, copywriting, blogging No 13 13 3 Good Content Plays with CoSchedule's Ben Sailer full e062aeae-74a3-4cbb-b73b-9b561c9c0f17 https://share.transistor.fm/s/928b3724 Fri, 01 Apr 2022 17:15:02 -0400 John Bonini John Bonini 1985 On this episode, we chat with CoSchedule's Ben Sailer. Ben has been leading CoSchedule's content and marketing efforts for the last 7 years. Here, he shares the most effective content plays that have been working over the last year or so. On this episode, we chat with CoSchedule's Ben Sailer. Ben has been leading CoSchedule's content and marketing efforts for the last 7 years. Here, he shares the most effective content plays that have been working over the last year or so. content marketing, content, copywriting, blogging No 12 12 3 Content Plays with Shopify's Kameron Jenkins full 84cb9033-b2f2-4657-a36f-e0a1541fecc6 https://share.transistor.fm/s/a8cde7cf Fri, 01 Apr 2022 17:10:35 -0400 John Bonini John Bonini 2441 How does Shopify structure its content team? How do they come up with topics/angles? How do they approach distribution for the Plus and Retail audiences? On this episode, I chat with Shopify's content lead on all things content related. How does Shopify structure its content team? How do they come up with topics/angles? How do they approach distribution for the Plus and Retail audiences? On this episode, I chat with Shopify's content lead on all things content related. content marketing, content, copywriting, blogging No 11 11 3 Good Content Plays with ProfitWell's Patrick Campbell full 1adc2705-c9e8-4f9f-aee2-268da5280fea https://share.transistor.fm/s/fbba82d7 Fri, 01 Apr 2022 17:05:04 -0400 John Bonini John Bonini 2386 I was excited to (finally) have my friend Patrick Campbell on the SGC pod to talk about not only ProftiWell's most effective content plays over the last 12 months, but also all about their processes, team structure, etc., that allow for them to create such great content to begin with. I was excited to (finally) have my friend Patrick Campbell on the SGC pod to talk about not only ProftiWell's most effective content plays over the last 12 months, but also all about their processes, team structure, etc., that allow for them to create suc content marketing, content, copywriting, blogging No 10 10 3 Good Content Plays with Drift's Gail Axelrod full a8f2adf3-592e-4f99-9677-61ef6de7d4c9 https://share.transistor.fm/s/f4ea3db9 Fri, 01 Apr 2022 16:59:28 -0400 John Bonini John Bonini 1957 In this episode, I geek out with Gail Axelrod on all things content-related at Drift. Not just the things that are working now, but given her time and experience at the company, we dug into a lot of the historical stuff, too––the overall approach, how it’s evolved, what’s worked, etc. In this episode, I geek out with Gail Axelrod on all things content-related at Drift. Not just the things that are working now, but given her time and experience at the company, we dug into a lot of the historical stuff, too––the overall approach, how it’ content marketing, content, copywriting, blogging No 9 9 3 Good Content Plays with Shopify's Kevin Indig full ec8d3159-9646-48a2-99d8-cec7f36fae5f https://share.transistor.fm/s/533d94bb Fri, 01 Apr 2022 16:55:14 -0400 John Bonini John Bonini 2346 On this episode, we're joined by Kevin Indig, Shopify's Director of SEO. We geek out for close to 40 minutes on the 3 most effective plays the Shopify team has run during his short time there so far. During this convo, we also talked about content lessons from G2, so, this episode is kinda a 2-for-1 deal where we get the inside look at the best content plays for both Shopify and G2. On this episode, we're joined by Kevin Indig, Shopify's Director of SEO. We geek out for close to 40 minutes on the 3 most effective plays the Shopify team has run during his short time there so far. During this convo, we also talked about content lessons content marketing, content, copywriting, blogging No 8 8 3 Good Content Plays with Zapier's Steph Donily full ada5db5c-4a69-4289-aee2-f7c85cbba8d6 https://share.transistor.fm/s/da1bc7eb Fri, 01 Apr 2022 16:50:48 -0400 John Bonini John Bonini 1306 Today, I'm joined by Steph Donily, Head of Content and Communications at Zapier, as we dive into the details behind Zapier's overall content strategy as well as a recent shift they've made that's helped to improve product signups from the Zapier Blog by ~400% over the last 12 months. (Whoa....) Today, I'm joined by Steph Donily, Head of Content and Communications at Zapier, as we dive into the details behind Zapier's overall content strategy as well as a recent shift they've made that's helped to improve product signups from the Zapier Blog by ~ content marketing, content, copywriting, blogging No 7 7 3 Good Content Plays with Sonja Jacob full c2c3abdb-ed34-4866-8412-ef39f0af6977 https://share.transistor.fm/s/35be4585 Fri, 01 Apr 2022 16:46:28 -0400 John Bonini John Bonini 1781 Sonja Jacob has worked in content roles for companies like HubSpot, Drift, KISSMetrics, Zenefits, and Mattermark. She's worked for some of the top content orgs over the last decade, and as a result, has a wealth of experience on all things related to content––from topic ideation to management to distribution, etc. As far as content marketing goes, Sonja is a legend. Sonja Jacob has worked in content roles for companies like HubSpot, Drift, KISSMetrics, Zenefits, and Mattermark. She's worked for some of the top content orgs over the last decade, and as a result, has a wealth of experience on all things related to content marketing, content, copywriting, blogging No 6 6 3 Good Content Plays with Rev's Nick Gaudio & Claire Sanford full 7956b80e-4d1a-4ba2-9dfc-14b26d14a1d0 https://share.transistor.fm/s/6f1b8fcc Fri, 01 Apr 2022 16:41:15 -0400 John Bonini John Bonini 2226 I’m a huge fan of the marketing that Rev.com puts out, specifically the tone of their emails and how they’ve taken a product about something so mechanical (transcriptions) and made it fun and interesting. So, I invited Nick Gaudio on. Nick has been the brand and communications manager at Rev for the past couple of years and is largely responsible for the brand’s playful tone and approach. I’m a huge fan of the marketing that Rev.com puts out, specifically the tone of their emails and how they’ve taken a product about something so mechanical (transcriptions) and made it fun and interesting. So, I invited Nick Gaudio on. Nick has been the br content marketing, content, copywriting, blogging No 5 5 3 Good Content Plays with Animalz's Ryan Law full 2fb852be-6030-48bf-90ca-070d45fa65fc https://share.transistor.fm/s/58f95c6a Fri, 01 Apr 2022 16:01:53 -0400 John Bonini John Bonini 1823 Ryan Law might be my most-bookmarked Twitter follow lately. Everything he tweets, and by proxy, everything he writes, is literal gold to a content geek like myself. I asked Ryan on the SGC pod to share the top content plays that Animalz has employed over the last 6-12 months. Ryan Law might be my most-bookmarked Twitter follow lately. Everything he tweets, and by proxy, everything he writes, is literal gold to a content geek like myself. I asked Ryan on the SGC pod to share the top content plays that Animalz has employed over content marketing, content, copywriting, blogging No 4 4 3 Good Content Plays with Beardbrand's Mike Lawson full 46fb5a49-bce1-40d0-9a48-446869f872c3 https://share.transistor.fm/s/baf8e572 Fri, 01 Apr 2022 15:56:18 -0400 John Bonini John Bonini 1614 Mike Lawson is a copywriter at Beardbrand, one of my favorite ecommerce brands in terms of copy and just overall tone and voice. Mike jumped on the SGC pod to walk us through his approach to finding good copy angles, some examples of high-performing ones, and how they leverage content (blogging and video) to drive sales. Enjoy. Mike Lawson is a copywriter at Beardbrand, one of my favorite ecommerce brands in terms of copy and just overall tone and voice. Mike jumped on the SGC pod to walk us through his approach to finding good copy angles, some examples of high-performing ones, content marketing, content, copywriting, blogging No 3 3 3 Good Content Plays with Active Campaign's Benyamin Elias full 888aef3b-936b-4b80-9db2-ed65822974bb https://share.transistor.fm/s/150b44ed Fri, 01 Apr 2022 15:48:37 -0400 John Bonini John Bonini 1823 On this week's pod, I had Benyamin Elias, director of content marketing at ActiveCampaign, come on the show to talk about the most impactful content plays they've run this year. On this week's pod, I had Benyamin Elias, director of content marketing at ActiveCampaign, come on the show to talk about the most impactful content plays they've run this year. content marketing, content, copywriting, blogging No 2 2 3 Good Content Plays with G2's Lauren Pope full 452f249c-31a4-43fc-a5a8-aa5716ba9dbe https://share.transistor.fm/s/9023066c Wed, 23 Mar 2022 14:32:41 -0400 John Bonini John Bonini 1657 Lauren Pope is one of the most impressive people I've had the pleasure of getting to know over the last few years. In this episode, Lauren goes over the 3 content plays that have paid off the most for G2 over the last 6-12 months. Lauren Pope is one of the most impressive people I've had the pleasure of getting to know over the last few years. In this episode, Lauren goes over the 3 content plays that have paid off the most for G2 over the last 6-12 months. content marketing, content, copywriting, blogging No 1 1 3 Good Content Plays with Buffer's Ash Read full de407aaa-a3d1-4848-8f02-619438fbc2aa https://share.transistor.fm/s/71250640 Wed, 23 Mar 2022 14:22:11 -0400 John Bonini John Bonini 1914 Ash Read, (now former) editorial director at Buffer (and fellow SGC member), joins the podcast to walk us through the 3 content plays that have paid off for Buffer over the last 6-12 months. Ash Read, (now former) editorial director at Buffer (and fellow SGC member), joins the podcast to walk us through the 3 content plays that have paid off for Buffer over the last 6-12 months. content marketing, content, copywriting, blogging No