Socially Good Podcast

How to help people avoid and survive cancer

eskimosoup — Mon, 14 Sep 2020 20:43:58 +0100

eskimosoup’s Managing Director John Gilbert speaks with Dr Kathryn Scott, Chief Executive of Yorkshire Cancer Research.

In a fascinating discussion we discuss how as a society we are doing with lowering cancer risk, screening, awareness, diagnosis, and treatment to help people avoid and survive cancer. Plus, we discuss the challenges, drivers and working week of being the Chief Executive of a charity.

You can find out more and donate to Yorkshire Cancer Research here: https://yorkshirecancerresearch.org.uk/

The Socially Good Podcast is brought to you by social marketing agency eskimosoup, find us at www.eskimosoup.co.uk

Creating a media brand that some people will hate

eskimosoup — Wed, 20 May 2020 08:00:00 +0100

John introduces the concept behind the DBAD (Don't be a dickhead) movement that analyses our behaviours to try to make the world a better place. This podcast covers mission and purposes along with the risks of associating yourself with a brand that some people cannot relate to all.... and why that is a good thing!

5 ways to create social good when you can't do your job

eskimosoup — Wed, 13 May 2020 08:00:00 +0100

Whilst many communications workers have never been busier, we're in a time when others don't have the resources or have have even been furloughed during the COVID-19. John describes 5 things he feels all communicators can do to create good during this time.

How a local campaign film series got over 4 million views

eskimosoup — Sun, 19 Apr 2020 08:00:00 +0100

John describes how Not in our community's short films went viral and held attention of young people to teach them about the risks of County Lines child criminal exploitation.

5 lessons learned include: making films about issues people care about, authenticity above sheen, building a production community, patience and capitalising on success.

Check out the films here: https://www.youtube.com/channel/UCTRT40myYvPDJgH8uR0PbSw?reload=9

The Socially Good Podcast is brought to you by social marketing agency eskimosoup, find us at www.eskimosoup.co.uk

5 things we’ve learned about communications during the Covid-19 lockdown

eskimosoup — Tue, 14 Apr 2020 11:00:00 +0100

Thanks to all of the amazing NHS, VCS and DIY communicators who are helping keep everyone safe and sane at this time!

John shares his thoughts and experience on simplicity of message, enabling people to demonstrate they support a cause, the rise of content creators, political division and the fightback against fake news.

The Socially Good Podcast is brought to you by social marketing agency eskimosoup, find us at www.eskimosoup.co.uk

Playing your part in a positive community

eskimosoup — Tue, 24 Mar 2020 15:00:00 +0000

In another timely episode, we discuss why and how you can give back to your community.

If ever there was a time where we need a sense of belonging and can find purpose by acting in a way that helps others it is now. Fortunately, co-founder of HEY blogger Emma Palmer is a specialist at this very topic and has many practical tips to share.

Emma Palmer’s blog www.emma-picks.co.uk

HEY Bloggers website https://sites.google.com/view/hey-bloggers/home

Twitter https://twitter.com/heybloggers

Facebook group https://www.facebook.com/groups/1411805365758500

The Socially Good Podcast is brought to you by social marketing agency eskimosoup, find us at www.eskimosoup.co.uk

Supporting children's thoughts and feelings in these torrid times

eskimosoup — Wed, 18 Mar 2020 20:00:00 +0000

Special episode: What are the opportunities to make the Covid-19 virus as positive an experience as possible for young people? Practical advice is shared as John speaks with Sue Altass a specialist in Mental Health & Mindset for business and the education sectors.

Check out InspireIgnite at https://inspireignite.co.uk/

Positive Parrot and Negative Newt resources: https://inspireignite.co.uk/shop/

The Socially Good Podcast is brought to you by social marketing agency eskimosoup, find us at www.eskimosoup.co.uk

Breaking the bonds of grooming and sexual exploitation

eskimosoup — Mon, 09 Mar 2020 10:00:00 +0000

In an extended podcast; John speaks with Viv Blackledge, specialist at Cornerhouse discusses the complex challenge of supporting young people experiencing grooming and sexual exploitation. Viv explains the tactics abusers use to prey on and control their victims by fulfilling unmet needs, creating dependency and even love.

Cornerhouse (Yorkshire) works with young people around sexual health and emotional wellbeing. http://www.wearecornerhouse.org/

Not in our community helps young people protect their friends against grooming and exploitation. https://notinourcommunity.org/

Follow Blackledge on Twitter https://twitter.com/VivBlackledge

The Socially Good Podcast is brought to you by social marketing agency eskimosoup, find us at www.eskimosoup.co.uk

Getting Girls and Women into Manufacturing and Engineering

eskimosoup — Mon, 24 Feb 2020 10:00:00 +0000

Dr Kirsty Clode, Chair of Women into Manufacturing and Engineering describes her passion for STEM, the benefits of a diverse team and why she is applying her 26 years’ experience managing teams within a major global multi-billion dollar business to help meet create greater aspiration and opportunity for girls and women in the Humber area.

Lack of female capability in STEM (science, technology, engineering and mathematics) careers is recognised to be a UK wide problem, women only make up 1 in 8 roles in STEM - worst in Europe – in this podcast Dr Kirsty Clode describes why this is a challenge she is taking on.

Building on her proven success in managing Onshore and Offshore midstream operations in the US and Petrochemical operations in the UK. Dr Clode is channelling her passion for engaging staff using Continuous Improvement methodologies and developing STEM talent in our global industry as the Chair of into Manufacturing and Engineering (WiME).

WiME is a business led programme which works in collaboration with Green Port Hull, the National Careers Service and the local Jobcentreplus team. They work with Humber businesses in the Manufacturing and Engineering sectors who are proactively seeking to employ more women. Current employers involved with the programme are Siemens, Airco, Swift, ABP, Group Atlantic, BP and Spencer Group with whom they help understand the opportunities they offer to women and run events to inspire women and girls to join this workforce.

Check out WiME at https://greenporthull.co.uk/jobs-training/women-into-manufacturing-and-engineering

Follow Dr Kirsty Clode on Twitter @KirstyClode

The Socially Good Podcast is brought to you by social marketing agency eskimosoup, find us at www.eskimosoup.co.uk

Practical research with young people

eskimosoup — Mon, 17 Feb 2020 13:00:00 +0000

John recommends 5 practical research techniques to effectively carryout research with young people to create an effective campaign, service or intervention.

This short solo podcast covers thoughts and experience on gaining qualitative insights via Instagram stories, focus groups with young people in their natural environment , co-producing media, depth interviews and creating an ambassador programme.

The Socially Good Podcast is brought to you by social marketing agency eskimosoup, find us at www.eskimosoup.co.uk

Talking crime and love with Mo Timbo

eskimosoup — Thu, 13 Feb 2020 10:00:00 +0000

John Gilbert talks with Mo Timbo; a pastor who devotes his life to helping young people navigate their way through many of life’s challenges, however for him this was not always the case.

In his teens Mo found himself embroiled in a gang and a life of crime that saw many of his friends killed in acts of violence and incidents that very nearly meant that he didn’t make it either.

Mo is a key player in initiatives to prevent knife crime and is about to hit the road across the country with a play about getting involved in crime through which he draws upon many of his life experiences.

In this fascinating and humbling discussion John and Mo explore family values, role models and even love.

Follow Mo Timbo https://twitter.com/mo_timbo

The Socially Good Podcast is brought to you by social marketing agency eskimosoup, find us at www.eskimosoup.co.uk

Challenging attitudes through live theatre

eskimosoup — Mon, 10 Feb 2020 10:00:00 +0000

Aidan Thompson-Coates. Artistic Director, ApposArt discusses the process and power of live theatre as a media to challenge attitudes and change behaviour on social issues such as mental health, male sexual abuse and the impacts of social media.

In the podcast Aidan shares:

· his research methodology including surveying, Skype calls, face-to-face and typed responses from individuals who have experienced life challenges, and

· his writing process, such as through his recent production “Clouded” written based on research findings from speaking with young people about their experiences of social media.

John and Aidan discuss how as the writer you sensitively tell a survivor story when you have the task of cutting out more about people’s personal experiences than what you can live in.

The podcast is rounded off by a discussion on the sustainability of the platform of live theatre to raise awareness of issues and as Aidan says, people learn best when they think they aren’t being taught.

Follow ApposArt https://twitter.com/apposart

Tickets for CLOUDED at Hull Truck Theatre https://www.hulltruck.co.uk/whats-on/drama/clouded/

The Socially Good Podcast is brought to you by social marketing agency eskimosoup, find us at www.eskimosoup.co.uk

Talking psychotherapy with Space2BHeard

eskimosoup — Mon, 03 Feb 2020 11:00:00 +0000

John speaks with Laura Stead and Hayley Jackson from Space2BHeard about how their approach to counselling and psychotherapy and how through transactional analysis (I'm OK, You're OK) they are helping a wide range of people throughout Hull.

This podcast discusses how to know if you’d benefit from therapy, emerging therapeutic needs of people from different backgrounds and how as a relatively new organisation Space2BHeard is held together by shared values.

You can find out more about Space2bHeard at https://www.space2bheard.org/

Connect with Space2BHeard at https://twitter.com/Space2H

The Socially Good Podcast is brought to you by social marketing agency eskimosoup, find us at www.eskimosoup.co.uk

Alcohol-free beer and creating the Low Ale Trail

eskimosoup — Tue, 28 Jan 2020 16:00:00 +0000

John Gilbert and Pippa Clarkson of eskimosoup share five key insights from the research and development of an alcohol reduction initiative; the Low Ale Trail, they have developed with Hull Public Health.

This podcast discusses positivity in social norms, timing and how as marketers they threw themselves into the challenge to learn about the many facets, they needed to consider to make this work. They also debate alcoholic vs alcohol-free beer and whether they can tell the difference!

You can find out more about Hull’s Ale Trail at www.lowaltetrail.co.uk

The Socially Good Podcast is brought to you by social marketing agency eskimosoup, find us at www.eskimosoup.co.uk

Supporting Young People through Positive Role Models

eskimosoup — Tue, 21 Jan 2020 16:00:00 +0000

John talks with Kayleigh Jackson, Social Inclusion Manager at Tigers Sport and Education Trust about the work she and her colleagues do to increase participation and development through the Kicks programme including initiatives around disability, women and girls and young people.

We discuss the importance of positive role models and how trust can be formed through the principles of youth work including relatability and authenticity. We also get in how as a charity, the Tigers Trust need to work in partnership for maximum impact and how the Trust will be delivering on a new service funded by Premier League into supporting young at risk of child criminal exploitation.

You can find out more about the amazing work the Tigers Trust does as well as upcoming events to mark their 30th year at https://tigerstrust.co.uk/ and https://www.facebook.com/Tigerssportandeducationtrust

The Socially Good Podcast is brought to you by social marketing agency eskimosoup, find us at www.eskimosoup.co.uk

Creating Survivor Stories Films

eskimosoup — Tue, 14 Jan 2020 12:00:00 +0000

John Gilbert, Managing Director of eskimosoup shares 5 tips on how to tell a survivor story through film.

This episode covers experiences and ideas on earning trust, letting survivors tell stories through the medium of their choice, obsessing over authenticity, maintaining contact and responding to online reactions.

The Socially Good Podcast is brought to you by social marketing agency eskimosoup, find us at www.eskimosoup.co.uk

Social Media for Behaviour Change

eskimosoup — Tue, 07 Jan 2020 11:00:00 +0000

John Gilbert, Managing Director of eskimosoup shares 5 tips on using social media within behavioural campaigns.

This episode explores using your brand vs a campaign identity, maintaining positivity, appropriate entertainment, egocentricity, social norming and gamification.

The Socially Good Podcast is brought to you by social marketing agency eskimosoup, find us at www.eskimosoup.co.uk

Conducting Sensitive Interviews

eskimosoup — Wed, 01 Jan 2020 10:00:00 +0000

John Gilbert, Managing Director of eskimosoup shares 5 tips on how to record a sensitive interview.

This episode discusses what to tell interviewees in advance, pre-interview techniques, notes vs noteless, camera positioning, keeping interviewees informed on edits and how to handle mainstream media attention.

The Socially Good Podcast is brought to you by social marketing agency eskimosoup, find us at www.eskimosoup.co.uk

Finding Your Purpose

eskimosoup — Wed, 01 Jan 2020 09:00:00 +0000

John Gilbert, Managing Director of eskimosoup shares is views on the steps it takes to find your purpose as a social change maker.

This episode explores how through careers we can find Ikigai; the sweet spot between something that you are good at AND that you enjoy or are passionate about AND that you can be paid enough money to do AND that the world really needs.

The Socially Good Podcast is brought to you by social marketing agency eskimosoup, find us at www.eskimosoup.co.uk

Turning Disadvantage into Advantage

eskimosoup — Wed, 01 Jan 2020 08:00:00 +0000

John Gilbert, Managing Director of eskimosoup shares 5 tips on how social change makers and entrepreneurs can turn disadvantage to your advantage, including ideas on how to disadvantage your niche, turning doubt and rejection into rocket fuel, gaining support as an underdog, embracing and reframing situations and picking a challenge worth fighting for!

The Socially Good Podcast is brought to you by social marketing agency eskimosoup, find us at www.eskimosoup.co.uk

Branding Yourself as a Changemaker

eskimosoup — Wed, 01 Jan 2020 07:00:00 +0000

John Gilbert, Managing Director of eskimosoup shares 5 tips on how to brand yourself to achieve social change.

This episode explores approaches such as win-win negotiation, consistency, recognising achievements, and the balance between specialist and generalist skills.

The Socially Good Podcast is brought to you by social marketing agency eskimosoup, find us at www.eskimosoup.co.uk

Reducing the Personal Cost of Social Media

eskimosoup — Wed, 01 Jan 2020 06:00:00 +0000

Our guest is one of the nicest guys in social media; Callum Major Head of Production at Squideo.

Callum and John discuss why we like to be liked online and how to avoid the personal cost of social media such as the risks of feeling negatively about other people, when and how to celebrate your personal achievements, and how to be self-aware about you’re your feeling, as well as others.

For more information about Squideo go to www.squideo.com

The Socially Good Podcast is brought to you by social marketing agency eskimosoup, find us at www.eskimosoup.co.uk

Building a Community around Men’s Mental Health

eskimosoup — Wed, 01 Jan 2020 05:00:00 +0000

John talks with Paul Longley, one of the founding members of the Hull Branch of men’s mental health support group; Andy’s Man Club.

Paul discusses his journey from Production manager and rugby coach to mental health champion. We also discuss the Andy’s Man Club identity, the importance of getting together with other people to share experiences, how to leverage social media as a tool for positivity, and also how whilst it is important to talk about mental health it is equally significant that we listen.

We recorded our discussion in Hull; where Paul tells us is one of the UK’s most prevalent places to live when it comes to mental ill health. Fortunately, Andy’s Man’s Club, the NHS and other partners are working together to help us help each other.

If you have been affected by any of the issues discussed in this podcast, please don’t keep them to yourself. Talk. Whether that’s someone you know, a service, support number or group; there are people willing to listen.

Andy’s Man Club runs every Monday evening in Hull and all are welcome. https://www.facebook.com/Hullandysmanclub/

http://andysmanclub.co.uk/

The Socially Good Podcast is brought to you by social marketing agency eskimosoup, find us at www.eskimosoup.co.uk