Small Biz Forever Transistor (https://transistor.fm) https://feeds.transistor.fm/small-biz-forever The Small Biz Forever podcast is hosted by two rad small business friends who want to help other creatives grow a values-based biz. Episodes will include topics like preventing burn out, failure tolerance, what it takes to run a small business, marketing strategies, building community and so much more. Sign up for the newsletter to be informed when new episodes drop! © 2026 Hayley & Katie 6bc52d82-3353-5525-80d4-e7bdddab1538 yes en Wed, 14 Oct 2026 13:45:06 -0700 Wed, 14 Oct 2026 13:45:29 -0700 https://img.transistorcdn.com/t1N6-5VWiYMVY6Ugu8bJK1SUsNVE9y2D5LlRsfEoYjg/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mYTJh/NjIzNzVhOTkxMjZl/NzBjYjI1ZmFmOGQ3/NGY1Mi5wbmc.jpg Small Biz Forever episodic Hayley & Katie The Small Biz Forever podcast is hosted by two rad small business friends who want to help other creatives grow a values-based biz. Episodes will include topics like preventing burn out, failure tolerance, what it takes to run a small business, marketing strategies, building community and so much more. Sign up for the newsletter to be informed when new episodes drop! The Small Biz Forever podcast is hosted by two rad small business friends who want to help other creatives grow a values-based biz. Katie & Hayley No Yes Defining your market strategy with Kait McKenna 9 9 Defining your market strategy with Kait McKenna full 9d04728e-c20e-456a-b505-292f4c02ce1c https://share.transistor.fm/s/2480f3d3 In this episode we welcome our first guest, Kait McKenna, to chat about everything markets and market strategy. You'll learn what to do and what not to do, how to increase your sales DURING a market if you're not hitting your goals, how to pay attention to numbers, and the importance of pivoting in business. 

]]> In this episode we welcome our first guest, Kait McKenna, to chat about everything markets and market strategy. You'll learn what to do and what not to do, how to increase your sales DURING a market if you're not hitting your goals, how to pay attention to numbers, and the importance of pivoting in business. 

]]> Wed, 14 Oct 2026 11:35:05 -0700 Hayley & Katie Hayley & Katie 4358 In this episode we welcome our first guest, Kait McKenna, to chat about everything markets and market strategy. You'll learn what to do and what not to do, how to increase your sales DURING a market if you're not hitting your goals, how to pay attention to numbers, and the importance of pivoting in business. 

]]> Yes Markets 101 - Craft Fairs Vs Makers Markets 8 8 Markets 101 - Craft Fairs Vs Makers Markets full c99660d3-803c-4773-9fdc-0051d8d01560 https://share.transistor.fm/s/68fa3a7f What is a market? Katie & Hayley breakdown the defining characteristics of not just what a market is - but what makes a great market, and how to discern for yourself a good one from a bad one before you even apply. Is it a craft fair? Is a craft market? Are application fees unethical? Listen along to find out from these seasoned market vending ladies. 

]]> What is a market? Katie & Hayley breakdown the defining characteristics of not just what a market is - but what makes a great market, and how to discern for yourself a good one from a bad one before you even apply. Is it a craft fair? Is a craft market? Are application fees unethical? Listen along to find out from these seasoned market vending ladies. 

]]> Wed, 30 Sep 2026 00:00:00 -0700 Katie & Hayley Watch on YouTube Katie & Hayley 2882 What is a market? Katie & Hayley breakdown the defining characteristics of not just what a market is - but what makes a great market, and how to discern for yourself a good one from a bad one before you even apply. Is it a craft fair? Is a craft market? Are application fees unethical? Listen along to find out from these seasoned market vending ladies. 

]]> markets, craft fairs, craft markets, artists No How to build a network as an introvert 7 7 How to build a network as an introvert full 87530c83-6878-4aaf-ac4e-123466bd421d https://share.transistor.fm/s/ab03350e In this episode Hayley gets confused about whether she's an introvert or not. Then we discuss how to network and build a community as introvert even though you'd rather hermit around your house instead. Spoiler: it's important and you must mingle!

]]> In this episode Hayley gets confused about whether she's an introvert or not. Then we discuss how to network and build a community as introvert even though you'd rather hermit around your house instead. Spoiler: it's important and you must mingle!

]]> Tue, 15 Sep 2026 15:29:37 -0700 Hayley & Katie Hayley & Katie 2031 In this episode Hayley gets confused about whether she's an introvert or not. Then we discuss how to network and build a community as introvert even though you'd rather hermit around your house instead. Spoiler: it's important and you must mingle!

]]> No Why You Simply Must Have a Newsletter 6 6 Why You Simply Must Have a Newsletter full ff3bcc5f-a85d-4d65-9301-a8791f020c8a https://share.transistor.fm/s/60444b0d Katie & Hayley talk about why you simply must have a newsletter! What can often be an afterthought may be one of your most effective marketing tools in your arsenal. Listen on as Katie and Hayley (well, mostly Katie, lets be real) talk about how to start one, be consistent with one, build it, what to include and what not to include, and all of the building blocks needed to start and maintain a successful newsletter.

]]> Katie & Hayley talk about why you simply must have a newsletter! What can often be an afterthought may be one of your most effective marketing tools in your arsenal. Listen on as Katie and Hayley (well, mostly Katie, lets be real) talk about how to start one, be consistent with one, build it, what to include and what not to include, and all of the building blocks needed to start and maintain a successful newsletter.

]]> Wed, 02 Sep 2026 06:12:54 -0700 Katie & Hayley Watch on YouTube Katie & Hayley 2604 Katie & Hayley talk about why you simply must have a newsletter! What can often be an afterthought may be one of your most effective marketing tools in your arsenal. Listen on as Katie and Hayley (well, mostly Katie, lets be real) talk about how to start one, be consistent with one, build it, what to include and what not to include, and all of the building blocks needed to start and maintain a successful newsletter.

]]> small business, marketing, newsletters, email marketing, creative small business, how to start a small business No Social Media Marketing 5 5 Social Media Marketing full 0614cbde-90f6-4f36-823d-c0d6090ed067 https://share.transistor.fm/s/35883fa4 Katie & Hayley discuss social media! And well, mostly Instagram. This pod covers everything from best practices in posting, to learning and working with the algorithm, getting comfortable with being uncomfortable in front of the camera, and some clear take aways for how to improve your presence, why its important, and how to hopefully have a little fun with it, too. Facebook? Sure - but we have very little advice, because no one understands how Facebook works. Enjoy! 

]]> Katie & Hayley discuss social media! And well, mostly Instagram. This pod covers everything from best practices in posting, to learning and working with the algorithm, getting comfortable with being uncomfortable in front of the camera, and some clear take aways for how to improve your presence, why its important, and how to hopefully have a little fun with it, too. Facebook? Sure - but we have very little advice, because no one understands how Facebook works. Enjoy! 

]]> Tue, 18 Aug 2026 10:44:06 -0700 Hayley & Katie Hayley & Katie 4297 Katie & Hayley discuss social media! And well, mostly Instagram. This pod covers everything from best practices in posting, to learning and working with the algorithm, getting comfortable with being uncomfortable in front of the camera, and some clear take aways for how to improve your presence, why its important, and how to hopefully have a little fun with it, too. Facebook? Sure - but we have very little advice, because no one understands how Facebook works. Enjoy! 

]]> social media, marketing, instagram No Defining Your Target Audience & Customer Avatar 4 4 Defining Your Target Audience & Customer Avatar full de0ebef3-0406-4a43-9c68-10ffb2a13b0c https://share.transistor.fm/s/59554794 In this episode Hayley and Katie talk wins and fails, and then Katie walks Hayley through defining her target audience through a series of questions to help her drill down on her ideal customer avatar. The nightmare that is marketing is soooo much easier when you know who you are talking to! 

]]> In this episode Hayley and Katie talk wins and fails, and then Katie walks Hayley through defining her target audience through a series of questions to help her drill down on her ideal customer avatar. The nightmare that is marketing is soooo much easier when you know who you are talking to! 

]]> Tue, 04 Aug 2026 16:46:28 -0700 Hayley & Katie Hayley & Katie 2400 In this episode Hayley and Katie talk wins and fails, and then Katie walks Hayley through defining her target audience through a series of questions to help her drill down on her ideal customer avatar. The nightmare that is marketing is soooo much easier when you know who you are talking to! 

]]> No Small Biz No Nos 3 3 Small Biz No Nos full 69d70282-5917-41c2-8bd2-6bf1a31864be https://share.transistor.fm/s/8668b5c1 In this episode we discuss the things one should NOT do in small business. Some may be hot takes, some are things you should definitely listen to us about. Either way, we want you to succeed and this advice will help you get there.

]]> In this episode we discuss the things one should NOT do in small business. Some may be hot takes, some are things you should definitely listen to us about. Either way, we want you to succeed and this advice will help you get there.

]]> Wed, 22 Jul 2026 10:12:40 -0700 Hayley & Katie Hayley & Katie 3139 In this episode we discuss the things one should NOT do in small business. Some may be hot takes, some are things you should definitely listen to us about. Either way, we want you to succeed and this advice will help you get there.

]]> No The Building Blocks of a Small Business 2 2 The Building Blocks of a Small Business full 630ea789-5688-4ff0-8348-2e94b89239c1 https://share.transistor.fm/s/73bcc929 In this episode, we chat about the building blocks of small business. These are the foundational mindsets and tools you'll need to be able to start and sustain a small business. Take it from us! We are smart, ours moms said so.

]]> In this episode, we chat about the building blocks of small business. These are the foundational mindsets and tools you'll need to be able to start and sustain a small business. Take it from us! We are smart, ours moms said so.

]]> Tue, 07 Jul 2026 10:31:22 -0700 Hayley & Katie Hayley & Katie 3092 In this episode, we chat about the building blocks of small business. These are the foundational mindsets and tools you'll need to be able to start and sustain a small business. Take it from us! We are smart, ours moms said so.

]]> No Intros, Failure Tolerance & Trusting Your Intuition 1 1 Intros, Failure Tolerance & Trusting Your Intuition full 08a76416-da39-4fcf-a2fe-ff9e9f9af975 https://share.transistor.fm/s/63984017 In our first episode we introduce ourselves and our businesses, why we wanted to do this pod, what you'll learn and what you can expect. We also chat about failure tolerance and trusting your intuition in business.

Get to know our businesses!
Katie: Soy Much Brighter Candle Co. www.soymuchbrighter.com
Hayley: North Shore Locals Ornaments https://northshorelocalsornaments.shop/

]]> In our first episode we introduce ourselves and our businesses, why we wanted to do this pod, what you'll learn and what you can expect. We also chat about failure tolerance and trusting your intuition in business.

Get to know our businesses!
Katie: Soy Much Brighter Candle Co. www.soymuchbrighter.com
Hayley: North Shore Locals Ornaments https://northshorelocalsornaments.shop/

]]> Tue, 07 Jul 2026 06:00:00 -0700 Hayley & Katie Hayley & Katie 2889 In our first episode we introduce ourselves and our businesses, why we wanted to do this pod, what you'll learn and what you can expect. We also chat about failure tolerance and trusting your intuition in business.

Get to know our businesses!
Katie: Soy Much Brighter Candle Co. www.soymuchbrighter.com
Hayley: North Shore Locals Ornaments https://northshorelocalsornaments.shop/

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