Siegel+Gale Says Transistor (https://transistor.fm) https://feeds.transistor.fm/siegel-gale-says Siegel+Gale Says is a podcast highlighting our brand consultants’ points of view in audio format. Each episode draws on the rigor and expertise of our practitioners across the US and around the world. Siegel+Gale is a premier brand strategy, design and experience firm. For the last 50 years, we have helped build the world’s leading brands through strategies, stories and experiences that are elegantly simple and unexpectedly fresh. When organizations have complex brand building questions—whether around mergers & acquisitions, strategic positioning, brand identity, experience, or growth—they turn to our experts. You can read more thought leadership pieces, explore our work and get in touch at siegelgale.com © 2025 Siegel+Gale 0430af04-f483-5a24-b052-e6a8a5e52be4 no en Wed, 08 May 2024 13:54:29 -0400 Tue, 02 Dec 2025 16:39:10 -0500 http://www.siegelgale.com https://img.transistor.fm/I3FnQjcY6LIdwj10Qs6Mn1p6Hjvi4M1sffEUoFImnM4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzEzOTI5LzE2MDIx/OTI3ODAtYXJ0d29y/ay5qcGc.jpg Siegel+Gale Says http://www.siegelgale.com serial Siegel+Gale Siegel+Gale Says is a podcast highlighting our brand consultants’ points of view in audio format. Each episode draws on the rigor and expertise of our practitioners across the US and around the world. Siegel+Gale is a premier brand strategy, design and experience firm. For the last 50 years, we have helped build the world’s leading brands through strategies, stories and experiences that are elegantly simple and unexpectedly fresh. When organizations have complex brand building questions—whether around mergers & acquisitions, strategic positioning, brand identity, experience, or growth—they turn to our experts. You can read more thought leadership pieces, explore our work and get in touch at siegelgale.com Siegel+Gale Says is a podcast highlighting our brand consultants’ points of view in audio format. branding, marketing, design, brand experience, communications, agency, business, brand identity, leadership Siegel+Gale No No Brian Rafferty: How to not forget brand ROI and still focus on the essential in uncertain times 1 1 1 1 Brian Rafferty: How to not forget brand ROI and still focus on the essential in uncertain times full 2a231900-d174-40b3-88f5-eed2810333e9 https://share.transistor.fm/s/a5e6e08a Thu, 01 Oct 2020 09:18:46 -0400 Siegel+Gale Siegel+Gale 451 In this episode, our Group Director of Business Analytics + Insights, Brian Rafferty, reads, “How to not forget brand ROI and still focus on the essential in uncertain times.” Originally published on siegelgale.com, Brian’s whitepaper is a reminder that brand is a core business asset, key to survival and longer term growth. In this episode, our Group Director of Business Analytics + Insights, Brian Rafferty, reads, “How to not forget brand ROI and still focus on the essential in uncertain times.” Originally published on siegelgale.com, Brian’s whitepaper is a reminder that b technology, marketing, branding, business No Lisa Kane: An open letter to a CEO—Considerations for rebranding 1 1 2 2 Lisa Kane: An open letter to a CEO—Considerations for rebranding full 4a8e9ab3-a81e-431d-b63c-b05ed8f1654a https://share.transistor.fm/s/216281fa Thu, 01 Oct 2020 09:18:58 -0400 Siegel+Gale Siegel+Gale 393 In this episode, our Group Director of Strategy, Lisa Kane, reads, “An open letter to a CEO: Considerations for rebranding.” When CEOs contemplate a considerable challenge, such as a rebrand, they tend to focus on the exhilarating first half of the marathon. But it’s the second half of the race that is the most critical and requires as much — if not more — attention. Originally published on Medium, Lisa explains why when it comes to rebranding, leaders must determine, is refreshing the brand merely a change of sign, or is it a sign of change? In this episode, our Group Director of Strategy, Lisa Kane, reads, “An open letter to a CEO: Considerations for rebranding.” When CEOs contemplate a considerable challenge, such as a rebrand, they tend to focus on the exhilarating first half of the marath branding, strategy, marketing, No Liz Olsen: Tell me your story—Branding and emerging technology 1 1 3 3 Liz Olsen: Tell me your story—Branding and emerging technology full b92752d2-1996-4080-867f-21e32dcacb9e https://share.transistor.fm/s/9c1c8947 Thu, 01 Oct 2020 09:19:11 -0400 Siegel+Gale Siegel+Gale 502 In this episode, our Senior Director of Strategy for EMEA, Liz Olsen, reads, “Tell me your story: Branding and emerging technology.” Originally published on siegelgale.com, Liz’s article discusses the importance of developing a customer-facing narrative that states in a clear, concise and compelling way what you offer to the world. In this episode, our Senior Director of Strategy for EMEA, Liz Olsen, reads, “Tell me your story: Branding and emerging technology.” Originally published on siegelgale.com, Liz’s article discusses the importance of developing a customer-facing narrative branding, strategy, technology, marketing, storytelling No Matt Egan: Brand building for the coming wave of corporate M&A 1 1 4 4 Matt Egan: Brand building for the coming wave of corporate M&A full c58aef3c-d3a1-4533-9966-a3e1c06497f3 https://share.transistor.fm/s/d4a65f92 Thu, 01 Oct 2020 09:19:19 -0400 Siegel+Gale Siegel+Gale 846 In this episode, our Executive Director of Strategy, Matt Egan, reads “Brand building for the coming wave of corporate M&A.” Originally published on siegelgale.com, and co-authored with co-CEO and chief creative officer Howard Belk, this whitepaper outlines five principles that will spell success for any M&A-related brand exercise, helping brand managers to design processes and outcomes that mobilize employees and customers alike. In this episode, our Executive Director of Strategy, Matt Egan, reads “Brand building for the coming wave of corporate M&A.” Originally published on siegelgale.com, and co-authored with co-CEO and chief creative officer Howard Belk, this whitepaper ou branding, communication No Jason Cieslak: Five Things Every CMO or Brand Marketer Should Be Doing Right Now 1 1 5 5 Jason Cieslak: Five Things Every CMO or Brand Marketer Should Be Doing Right Now full 68f746c0-7ce0-4f72-b533-889c6951355b https://share.transistor.fm/s/bba6e4fa Thu, 15 Oct 2020 08:19:25 -0400 Siegel+Gale Siegel+Gale 695 In this episode, our President for the Pacific Rim, Jason Cieslak, reads “Five Things Every CMO or Brand Marketer Should Be Doing Right Now.” In a post-pandemic world, branding—creating, managing and growing brands—has changed. Whether you’re B2B or B2C, what matters now is what to do about it. Originally published on siegelgale.com, Jason’s whitepaper examines the five priorities that CMOs and brand marketers should focus on over the next 3 to 24 months. In this episode, our President for the Pacific Rim, Jason Cieslak, reads “Five Things Every CMO or Brand Marketer Should Be Doing Right Now.” In a post-pandemic world, branding—creating, managing and growing brands—has changed. Whether you’re B2B or B2C, branding, marketing, communication, strategy, No Billy Kingsland: Simple communications are crucial now—and always 1 1 6 6 Billy Kingsland: Simple communications are crucial now—and always full c9005e0e-9079-4524-86ca-2cec0a79b313 https://share.transistor.fm/s/8ad56def Thu, 22 Oct 2020 06:22:25 -0400 Siegel+Gale Siegel+Gale 419 In this episode, our Group Director of Brand Communication, Billy Kingsland, reads, “Simple communications are crucial now—and always.” Originally published on Ragan.com, Billy explains why communicators must prioritize clarity, honesty and meaningful content in order to succeed. In this episode, our Group Director of Brand Communication, Billy Kingsland, reads, “Simple communications are crucial now—and always.” Originally published on Ragan.com, Billy explains why communicators must prioritize clarity, honesty and meaningful con brand, communication, brand, content, marketing No Aaron Hall: Renaming Climate Change—Can a new name finally make us take action? 1 1 7 7 Aaron Hall: Renaming Climate Change—Can a new name finally make us take action? full 8fdedd64-69f9-45c4-9cdf-33d26aae99d1 https://share.transistor.fm/s/d3df5c96 Thu, 29 Oct 2020 11:57:57 -0400 Siegel+Gale Siegel+Gale 500 In this episode, our Group Director of Naming, Aaron Hall, reads “Renaming Climate Change: Can a new name finally make us take action?” Originally published in AdAge, Aaron explores how naming can be used to rebrand climate change and inspire people to take notice—and more importantly, action. In this episode, our Group Director of Naming, Aaron Hall, reads “Renaming Climate Change: Can a new name finally make us take action?” Originally published in AdAge, Aaron explores how naming can be used to rebrand climate change and inspire people to ta branding, naming, marketing No Melanie McShane: The real value of brand purpose emerges 1 1 8 8 Melanie McShane: The real value of brand purpose emerges full c9ea8867-5953-4454-9419-577bbb1420e9 https://share.transistor.fm/s/56b8613f Thu, 05 Nov 2020 07:09:54 -0500 Siegel+Gale Siegel+Gale 617 In this episode, our Senior Director of Strategy, Melanie McShane, reads “The real value of brand purpose emerges.” Originally published on siegelgale.com, and co-authored with co-CEO and Chief Strategy Officer David Srere, this article explores how brand leaders are viewing purpose as a call to do more with less; as a tool to pivot quickly and blend empathy with science for authentic, impactful action. In this episode, our Senior Director of Strategy, Melanie McShane, reads “The real value of brand purpose emerges.” Originally published on siegelgale.com, and co-authored with co-CEO and Chief Strategy Officer David Srere, this article explores how brand brand purpose, branding, marketing, communication, strategy, leadership No Ben Osborne: Leveraging brand to bridge the adoption gap 1 1 9 9 Ben Osborne: Leveraging brand to bridge the adoption gap full 88dac8ca-576f-46d3-826c-923682d6b597 https://share.transistor.fm/s/4e485a1d Thu, 12 Nov 2020 07:18:18 -0500 Siegel+Gale Siegel+Gale 764 In this episode, our Head of Insights for EMEA, Ben Osborne, reads “Leveraging brand to bridge the adoption gap.” Every consumer is on their own journey. When it comes to electric vehicles, the pace of that journey to adoption varies based on their readiness for broader lifestyle change. Originally published on siegelgale.com and co-authored with Senior Director of Strategy for EMEA, Liz Olsen, this whitepaper explores the journey to understand the role of electric vehicles within said journey and to uncover barriers to EV adoption. In this episode, our Head of Insights for EMEA, Ben Osborne, reads “Leveraging brand to bridge the adoption gap.” Every consumer is on their own journey. When it comes to electric vehicles, the pace of that journey to adoption varies based on their readin branding, marketing, strategy, communication, brand No Derrick Mead: Brand voice and crisis 1 1 10 10 Derrick Mead: Brand voice and crisis full edffb51f-cd95-4694-bc26-6df49ad4021b https://share.transistor.fm/s/b88aab07 Thu, 19 Nov 2020 14:42:47 -0500 Siegel+Gale Siegel+Gale 440 In this episode, our Director of Brand Communication, Derrick Mead, reads “Brand voice and crisis.” Originally published on siegelgale.com, Derrick explores why brand voice is so crucial now more than ever. In this episode, our Director of Brand Communication, Derrick Mead, reads “Brand voice and crisis.” Originally published on siegelgale.com, Derrick explores why brand voice is so crucial now more than ever. Brand, Brand Communication, marketing, branding, strategy No Victoria Kurzweg: The sound of simplicity 1 1 11 11 Victoria Kurzweg: The sound of simplicity full 475f4b73-8c20-4ee5-b4b3-d975bdd1f4cd https://share.transistor.fm/s/47f64da0 Thu, 03 Dec 2020 09:58:53 -0500 Siegel+Gale Siegel+Gale 811 In this episode, our Associate Strategist Victoria Kurzweg reads, “The sound of simplicity.” In a world facing disruption on multiple fronts, auditory elements offer marketers the versatility to sync with rapidly changing preferences and environments. Originally published on WARC, Victoria explores why sonic branding is vital for a connected experience. In this episode, our Associate Strategist Victoria Kurzweg reads, “The sound of simplicity.” In a world facing disruption on multiple fronts, auditory elements offer marketers the versatility to sync with rapidly changing preferences and environments. Ori branding, brand, audio, marketing, simplicity, strategy, experience No David Srere: What makes branding different? 2 2 1 1 David Srere: What makes branding different? full 0795bee8-146d-41b1-b130-aafa57e5f0f2 https://share.transistor.fm/s/1c8e7e2b Wed, 31 Mar 2021 16:38:54 -0400 Siegel+Gale Siegel+Gale 439 In this episode, our Co-CEO and Chief Strategy Officer David Srere reads, “What makes branding different?" Most people don't have a clear point of view on the topic of branding. Often times, it’s included under one umbrella, along with advertising, public relations and crisis communications. But branding is not like the rest. Originally published on CMO.com, David explores three significant ways branding stands apart as its own distinct practice. In this episode, our Co-CEO and Chief Strategy Officer David Srere reads, “What makes branding different?" Most people don't have a clear point of view on the topic of branding. Often times, it’s included under one umbrella, along with advertising, public branding, brand, marketing, simplicity, strategy, disney, CMO No Margaret Molloy: Six reasons to rebrand 2 2 2 2 Margaret Molloy: Six reasons to rebrand full 2c4b7efe-e5c7-42b7-b092-f82aa6ef1be2 https://share.transistor.fm/s/eecabe35 Wed, 07 Apr 2021 17:38:19 -0400 Siegel+Gale Siegel+Gale 496 In this episode, our Global CMO Margaret Molloy reads "Six reasons to rebrand." There are countless reasons for embarking on a rebrand--from launching a new product to overcoming a tarnished reputation to keeping up with evolving customer needs. Originally published in Branders Magazine, Margaret outlines six scenarios when a company might want to consider rebranding. In this episode, our Global CMO Margaret Molloy reads "Six reasons to rebrand." There are countless reasons for embarking on a rebrand--from launching a new product to overcoming a tarnished reputation to keeping up with evolving customer needs. Originall branding, brand, rebrand, rebranding, marketing, simplicity, CMO, CEO, M&A, Margaret Molloy, Siegel+Gale No James Withey: Brand Architecture--Five tips for rationalizing your portfolio in 2021 2 2 3 3 James Withey: Brand Architecture--Five tips for rationalizing your portfolio in 2021 full 5ec48ed2-ded5-4c42-b04b-5c332db58765 https://share.transistor.fm/s/b00913c4 Wed, 14 Apr 2021 16:19:19 -0400 Siegel+Gale Siegel+Gale 316 In this episode, our Executive Director, EMEA James Withey reads, "Brand Architecture: Five tips for rationalizing your portfolio in 2021." Originally published on SiegelGale.com, James shares five ways to help ensure that an exercise in brand rationalization drives the desired efficiencies, while allowing you to continue strengthening those brands that made the cut. In this episode, our Executive Director, EMEA James Withey reads, "Brand Architecture: Five tips for rationalizing your portfolio in 2021." Originally published on SiegelGale.com, James shares five ways to help ensure that an exercise in brand rationaliza branding, brand, Brand Architecture, portfolio, rebrand, rebranding, marketing, simplicity, EMEA, M&A, Siegel+Gale No Katie Conway: Launching a brand without shaking hands 2 2 4 4 Katie Conway: Launching a brand without shaking hands full 19562014-f54b-4d73-a529-c06309ba3e60 https://share.transistor.fm/s/ac3bdb08 Wed, 28 Apr 2021 16:01:00 -0400 Siegel+Gale Siegel+Gale 422 In this episode, our Senior Strategy Director, Katie Conway, reads, "Launching a brand without shaking hands.” Whether your rebrand indicates the next step in your company’s evolution or a renewed emphasis on your purpose, one thing is for sure—when announcing a brand change, the focus should be on your people. Originally published in Branders Magazine, Katie offers three fundamental principles that can ensure success, establish trust and inspire confidence. In this episode, our Senior Strategy Director, Katie Conway, reads, "Launching a brand without shaking hands.” Whether your rebrand indicates the next step in your company’s evolution or a renewed emphasis on your purpose, one thing is for sure—when annou branding, brand, rebrand, rebranding, marketing, purpose, simplicity, strategy, katie conway, Siegel+Gale No Nijel Taylor: Three qualities of a memorable logo 2 2 5 5 Nijel Taylor: Three qualities of a memorable logo full edf8427b-01aa-480f-bf36-bc7dd9fe3b91 https://share.transistor.fm/s/4c5db1f2 Thu, 06 May 2021 09:17:32 -0400 Siegel+Gale Siegel+Gale 433 In this episode, our Design Director Nijel Taylor reads, "Three qualities of a memorable logo." No matter the reason for your brand-building exercise, your logo is likely to command a significant share of the conversation. And while designing a new brand identity requires a certain amount of creative kismet, there are key principles one must observe throughout the creative process. Originally published in The Drum, Nijel defines three qualities that can ensure you achieve a memorable brand identity. In this episode, our Design Director Nijel Taylor reads, "Three qualities of a memorable logo." No matter the reason for your brand-building exercise, your logo is likely to command a significant share of the conversation. And while designing a new brand branding, brand, brand identity, creative, design, logo, rebrand, rebranding, marketing, simplicity, nijel taylor, Siegel+Gale No Casey Seijas: A new human normal 2 2 6 6 Casey Seijas: A new human normal full 2d6b4cfe-fa52-4098-8ecf-4b43cdea2ba5 https://share.transistor.fm/s/0d21d7b9 Wed, 12 May 2021 17:33:51 -0400 Siegel+Gale Siegel+Gale 316 In this episode, our Director of Brand Communication, Casey Seijas reads, “A new human normal.” Brands today have the chance to peel off the many layers of overwrought—and over-thought—messaging and identity and hone in on what makes them part of the global community. Originally published in Branders Magazine, Casey explores this very unique juncture in brand storytelling. In this episode, our Director of Brand Communication, Casey Seijas reads, “A new human normal.” Brands today have the chance to peel off the many layers of overwrought—and over-thought—messaging and identity and hone in on what makes them part of the glob branding, communication, messaging, brand identity, brand, marketing, storytelling No Unlocking Brand: Bristol Myers Squibb 2 2 7 7 Unlocking Brand: Bristol Myers Squibb full 91e40591-d1c5-4086-8dc6-fbb5aae0f269 https://share.transistor.fm/s/81f7fb89 Thu, 20 May 2021 12:30:52 -0400 Siegel+Gale Siegel+Gale 3134 Welcome to our new series, Unlocking Brand, where our global brand experts host live case studies, deliver actionable insights and answer key questions on the topics that matter to brand marketers today. In this episode, Lori Kaplan, Executive Director, Corporate Brand, Bristol Myers Squibb joins our Co-CEO + Chief Creative Officer Howard Belk + our Creative Director Rafael Medina for a conversation on building an inclusive brand, breaking through in the pharma industry and bringing purpose to life using design. Welcome to our new series, Unlocking Brand, where our global brand experts host live case studies, deliver actionable insights and answer key questions on the topics that matter to brand marketers today. In this episode, Lori Kaplan, Executive Director branding, marketing, brand, healthcare, rebrand, pharma, purpose, Bristol Myers Squibb, creative, design No Sarah Grieb: How to communicate with compassion when all we have is words 2 2 8 8 Sarah Grieb: How to communicate with compassion when all we have is words full 311fdfd4-01c8-43d7-9368-0e27bb1227b4 https://share.transistor.fm/s/6e18119c Thu, 03 Jun 2021 08:48:46 -0400 Siegel+Gale Siegel+Gale 472 In this episode, our Associate Director of Brand Communication, Sarah Grieb, reads, “How to communicate with compassion when all we have is words.” During times of crisis, our natural inclination is to reach out, quite literally. But in our current age of remote work and social distancing, how can we connect when all that’s left is our voice? Originally published on SiegelGale.com, Sarah shares 5 tools to help you create communication that shows up for people. In this episode, our Associate Director of Brand Communication, Sarah Grieb, reads, “How to communicate with compassion when all we have is words.” During times of crisis, our natural inclination is to reach out, quite literally. But in our current age of branding, marketing, communication, brand, experience, storytelling No Gabriele Zamora: Why metaphors make powerful brand names 2 2 9 9 Gabriele Zamora: Why metaphors make powerful brand names full d9d00495-9a84-4386-868d-cb1fd9411da4 https://share.transistor.fm/s/9239efb1 Thu, 10 Jun 2021 14:09:27 -0400 Siegel+Gale Siegel+Gale 478 In this episode, our Associate Director, Naming, Gabriele Zamora, reads, “Why Metaphors Make Powerful Brand Names.” We utilize metaphors—the figure of speech that compares two things—to add texture to our writing and daily conversations. But they can also create a sense of intimacy and heighten our understanding of others’ emotions. Originally published in BXP Magazine, Gabriele explores the intersection of metaphors, branding and naming, and what makes a metaphor such a compelling brand name. In this episode, our Associate Director, Naming, Gabriele Zamora, reads, “Why Metaphors Make Powerful Brand Names.” We utilize metaphors—the figure of speech that compares two things—to add texture to our writing and daily conversations. But they can als naming, branding, brand names. metaphors, marketing, communications, strategy, business No Unlocking Brand: Jacobs 2 2 10 10 Unlocking Brand: Jacobs full 60eeffb5-2dc8-4fcb-8344-0e99d3671e83 https://share.transistor.fm/s/2a131e56 Thu, 15 Jul 2021 11:41:49 -0400 Siegel+Gale Siegel+Gale 3071 Welcome to our new series, Unlocking Brand, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, our President for the Pacific Rim, Jason Cieslak and Group Director of Brand Communication, Gina Kim are joined by Marietta Hannigan, Executive Vice President - Chief Strategy, Corporate Development & Communications Officer at Jacobs, for a conversation on how to weave inclusion and diversity into the fabric of your brand. Welcome to our new series, Unlocking Brand, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, our President for the Pacific branding, diversity, equity, inclusion, brand, rebrand, marketing, business, communications, experience, agency, equality, strategy No Unlocking Brand: GE 2 2 11 11 Unlocking Brand: GE full fc8fb055-c6de-4b04-bafc-19119732d71a https://share.transistor.fm/s/6d16d3d0 Thu, 22 Jul 2021 13:42:40 -0400 Siegel+Gale Siegel+Gale 2958 Welcome to our new series, Unlocking Brand, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, our Global Chief Marketing Officer, Margaret Molloy, and former Senior Director of Strategy, Britt Bulla are joined by Zara Mirza, Head of Global Marketing at GE for a discussion on how we crafted GE’s new brand purpose and the key tenets for successfully unlocking purpose at your organization. Welcome to our new series, Unlocking Brand, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, our Global Chief Marketing Of branding, marketing, brand, purpose, equality, leadership, brand experience, advertising, communications, business, CMO, strategy No Unlocking Brand: Tabreed 2 2 12 12 Unlocking Brand: Tabreed full 29b394ee-ae68-43e8-a378-0abcc02f9626 https://share.transistor.fm/s/30f26014 Thu, 05 Aug 2021 09:09:00 -0400 Siegel+Gale Siegel+Gale 3430 Welcome to our new series, Unlocking Brand, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, our Creative Director, Dalia Fawaz, and Managing Director, Zouheir Zoueihed, are joined by Souad AlSerkal, Vice President of Strategic Communications at Tabreed, for a conversation on how through our partnership she helped transform a utility company into an essential services brand. Welcome to our new series, Unlocking Brand, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, our Creative Director, Dalia F marketing, branding, rebrand, naming, strategy, experience, brand, business, communications No Unlocking Brand: OneTen 2 2 13 13 Unlocking Brand: OneTen full 66ae64a0-f468-41d6-b818-0c616da00d9e https://share.transistor.fm/s/0210e051 Fri, 13 Aug 2021 11:45:07 -0400 Siegel+Gale Siegel+Gale 2708 Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, our President for the Pacific Rim, Jason Cieslak, and our Group Director of Naming, Aaron Hall are joined by Maurice Jones, CEO of OneTen to discuss the brand’s evolution and how we partnered with the coalition to help brand the promise of economic empowerment for Black talent in America. Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, our President for the Pacific Rim, marketing, branding, naming, design, communication, business, advertising, economic, talent, equality, social justice, hiring, employee No Brian Rafferty: From premium products to premium experiences, consumers want radical simplicity 3 3 1 1 Brian Rafferty: From premium products to premium experiences, consumers want radical simplicity full 228063a5-95bf-4328-9c4e-5d2c9653569b https://share.transistor.fm/s/8b82279d Mon, 10 Jan 2022 13:57:26 -0500 Siegel+Gale Siegel+Gale 439 In this episode, our Global Director of Business Analytics & Insights Brian Rafferty reads, “From premium products to premium experiences, consumers want radical simplicity.” Originally published in The Drum, Brian examines the findings of our latest World's Simplest Brands study. He explores why the last two years have made simplicity the baseline for the modern consumer experience and discusses the three key trends the top-performing brands are leaning into in 2022--and how to take advantage of them. In this episode, our Global Director of Business Analytics & Insights Brian Rafferty reads, “From premium products to premium experiences, consumers want radical simplicity.” Originally published in The Drum, Brian examines the findings of our latest branding, marketing, brand, communications, business, experience, agency, simple, simplicity, advertising No Liz Olsen: Are you ready for Generation Z? 3 3 2 2 Liz Olsen: Are you ready for Generation Z? full efb37ea0-1d26-4a57-a742-36a197b0cfb6 https://share.transistor.fm/s/d96228ee Thu, 20 Jan 2022 13:39:37 -0500 Siegel+Gale Siegel+Gale 435 In this episode, our Head of Strategy for EMEA, Liz Olsen, reads, “Are you ready for Generation Z?” Today’s brands are likely to be held to even higher standards in the future. With Gen Z --people born from 1995 to 2010--now moving into the workforce and starting to earn a level of disposable income, its constituents will undoubtedly be the target focus of many brands. From sustainability to DEIB to brand purpose, Liz shares ways to lay the groundwork for a future where these young consumers can become a brand’s next generation of powerful advocates. In this episode, our Head of Strategy for EMEA, Liz Olsen, reads, “Are you ready for Generation Z?” Today’s brands are likely to be held to even higher standards in the future. With Gen Z --people born from 1995 to 2010--now moving into the workforce and branding, Generation Z, marketing, strategy, communications, business, brand, purpose, consumers, No Emma Lewis: Utilizing brand to drive an authentic response to climate change in the energy industry 3 3 3 3 Emma Lewis: Utilizing brand to drive an authentic response to climate change in the energy industry full b548587c-b59c-43ca-8393-8a48e3aef88a https://share.transistor.fm/s/16b15af5 Fri, 04 Feb 2022 09:59:52 -0500 Siegel+Gale Siegel+Gale 453 In this episode, our Strategist Emma Lewis reads, “Utilizing brand to drive an authentic response to climate change in the energy industry.” Originally published in The Drum, Emma takes a closer look at the role global brands play in the fight against climate change, the parallels between the Covid-19 pandemic and the climate crisis, and how to leverage brand to drive authenticity. In this episode, our Strategist Emma Lewis reads, “Utilizing brand to drive an authentic response to climate change in the energy industry.” Originally published in The Drum, Emma takes a closer look at the role global brands play in the fight against branding, sustainability, marketing, brand, purpose, strategy, communications, business, climate change, authenticity, leadership No Aaron Hall: By playing a long game, the Commanders scored big with their rebrand 3 3 4 4 Aaron Hall: By playing a long game, the Commanders scored big with their rebrand full 8d5f9391-8830-4ff0-baa3-39ab6a73d239 https://share.transistor.fm/s/2dd5d56a Fri, 11 Feb 2022 10:09:19 -0500 Siegel+Gale Siegel+Gale 356 In this episode, our Group Director of Naming Aaron Hall reads, “By playing a long game, the Commanders scored big with their rebrand.” Aaron explores the Washington Football Team’s new name, and how the move represents not only a step in the right direction when it comes to social good but also an astute branding decision. In this episode, our Group Director of Naming Aaron Hall reads, “By playing a long game, the Commanders scored big with their rebrand.” Aaron explores the Washington Football Team’s new name, and how the move represents not only a step in the right direct branding, naming, sports, football, purpose, inclusive, storytelling, marketing, communications, superbowl, business, name No Unlocking Brand: Measurement over Management 3 3 5 5 Unlocking Brand: Measurement over Management full cb86d6d9-3885-414e-9d82-e581fcf23c5d https://share.transistor.fm/s/9b568736 Thu, 10 Mar 2022 09:22:48 -0500 Siegel+Gale Siegel+Gale 2916 Welcome to Unlocking Brand, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, our President for EMEA, Philip Davies, and Director of Insights for EMEA, Ben Osborne discuss the importance of fact-based branding and how research can drive customer engagement and loyalty. Welcome to Unlocking Brand, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, our President for EMEA, Philip Davies, and Dir branding, marketing, insights, analytics, measurement, management, business, communication, customer engagement, facts, brand, loyalty, purpose, research No Margaret Molloy: Why B2B branding is more important than ever 3 3 6 6 Margaret Molloy: Why B2B branding is more important than ever full d623a467-f484-4152-9cff-9191d44ff260 https://share.transistor.fm/s/c11f1c5c Thu, 24 Mar 2022 14:38:13 -0400 Siegel+Gale Siegel+Gale 698 In this episode, our Global CMO, Margaret Molloy reads "Why B2B branding is more important than ever." Margaret discusses why a strong brand is vital for success in B2B. In this episode, our Global CMO, Margaret Molloy reads "Why B2B branding is more important than ever." Margaret discusses why a strong brand is vital for success in B2B. branding, B2B, marketing, communication, business, brand, CMO, purpose No Wendy Gerber: Driving sustainable business growth for brands 4 4 1 1 Wendy Gerber: Driving sustainable business growth for brands full 8bfc3fc1-5c9a-47ac-ba20-97d9632bb6b6 https://share.transistor.fm/s/4a5e66fa Mon, 25 Jul 2022 17:19:23 -0400 Siegel+Gale Siegel+Gale 629 In this episode, our Executive Director of Strategy and Head of ESG Advisory, Wendy Gerber, reads, “Driving Sustainable business growth for brands.” Originally published in Branders Magazine, Wendy discusses the importance of ESG integration in a company’s DNA and how it can lead to growth, innovation and create a positive impact. In this episode, our Executive Director of Strategy and Head of ESG Advisory, Wendy Gerber, reads, “Driving Sustainable business growth for brands.” Originally published in Branders Magazine, Wendy discusses the importance of ESG integration in a company’ branding, ESG, leadership, brands, communications, employees, innovation, marketing, business, CEO, sustainability, strategy, impact No Unlocking Brand: GlobalFoundries 4 4 2 2 Unlocking Brand: GlobalFoundries full a5a3c756-fdd2-444b-85bd-5538711887a9 https://share.transistor.fm/s/13d93ef8 Wed, 10 Aug 2022 10:54:37 -0400 Siegel+Gale Siegel+Gale 3359 Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, Michelle Leyden Li, CMO of GlobalFoundries joins our President of the Pacific Rim Jason Cieslak and General Manager, Katie Conway to explore the lessons learned and the results experienced from rolling out the new GlobalFoundries brand one year ago. Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, Michelle Leyden Li, CMO of GlobalFo branding, rebrand, CMO, Chief Marketing Officer, chips, technology, leadership, design, communications, GlobalFoundries, business No Patrick Kampff: What makes for strong brands during times of crisis? 4 4 3 3 Patrick Kampff: What makes for strong brands during times of crisis? full 4e6e8ef7-ea34-4950-90ea-dc88f2322afb https://share.transistor.fm/s/ea70eacc Tue, 30 Aug 2022 12:47:56 -0400 Siegel+Gale Siegel+Gale 427 In this episode, our Strategy Director, Patrick Kampff reads "what makes for strong brands during times of crisis?" Originally published in The Drum, Patrick examines how brands can prepare and suggests some effective practices to weather tough times ahead as inflation continues to rise worldwide. In this episode, our Strategy Director, Patrick Kampff reads "what makes for strong brands during times of crisis?" Originally published in The Drum, Patrick examines how brands can prepare and suggests some effective practices to weather tough times ahea branding, recession, leadership, brand, communications, marketing, business, design, creative, CMO No Unlocking Brand: Building a brand fit for the future 4 4 4 4 Unlocking Brand: Building a brand fit for the future full cc81a767-7448-42d1-affa-331b3fa8f480 https://share.transistor.fm/s/f3890f0e Tue, 30 Aug 2022 14:45:25 -0400 Siegel+Gale Siegel+Gale 3465 Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, our West Coast General Manager, Katie Conway, Group Director of Experience, Jared Fink, and Group Director of Brand-led Chance, Gretchen Huestis, lead an in-depth conversation that examines how companies can build distinct and compelling brand-led experiences that create lasting impact. Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, our West Coast General Manager, Kat branding, brand led change, experience, communications, marketing, business, leadership, design, strategy, naming, CMO, building, brands, marketer No Unlocking Brand: KPMG 4 4 5 5 Unlocking Brand: KPMG full f261cc5e-31ae-4312-8c1d-cb4095f23652 https://share.transistor.fm/s/e888564c Fri, 18 Nov 2022 14:56:47 -0500 Siegel+Gale Siegel+Gale 3375 Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, Sam Burns, Global CMO, and Lauren Boyman, US CMO, KPMG, one of the world’s leading professional services firms, join our colleagues, Mel McShane, Executive Director, Strategy, Rafael Medina, Creative Director, and Margaret Molloy, Global CMO, for an in-depth conversation that will explore how to evolve an iconic brand for growth. Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, Sam Burns, Global CMO, and Lauren B branding, CMO, Chief Marketing Officer, rebrand, strategy, design, brand, business, professional services, KPMG No Unlocking Brand: Surescripts 4 4 6 6 Unlocking Brand: Surescripts full fae3dd07-2b6a-4c9d-8eaa-14eca4b31356 https://share.transistor.fm/s/94b04a42 Fri, 18 Nov 2022 16:31:30 -0500 Siegel+Gale Siegel+Gale 3393 Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, Melanie Marcus, CMO, Surescripts, the nation’s leading health information network, joins our colleagues Brian Rafferty, Global Head of Research & Insights, and Margaret Molloy, Global CMO, for an in-depth conversation that explores how to leverage brand as a tool to inform your overall strategy. Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, Melanie Marcus, CMO, Surescripts, t branding, research, insights, CMO, Chief Marketing Officer, brand, strategy, business, communications, marketing No Unlocking Brand: The intersection of ESG and brand building 4 4 7 7 Unlocking Brand: The intersection of ESG and brand building full d64a82df-e6be-4397-af91-f04b7878ad60 https://share.transistor.fm/s/a457838a Fri, 16 Dec 2022 12:33:26 -0500 Siegel+Gale Siegel+Gale 3529 Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, our Executive Director of Strategy and Head of ESG Advisory, Wendy Gerber and Global CMO, Margaret Molloy, lead an in-depth conversation on the heels of COP 27 that explores how brands can navigate the intersection of ESG and brand building. Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, our Executive Director of Strategy branding, ESG, sustainability, DEIB, brand, communications, marketing, strategy, design, CMO, Chief Sustainability Officer, social impact, business No Unlocking Brand: HPE 5 5 1 1 Unlocking Brand: HPE full ea7a2d7a-cc63-4165-a034-121bb39935f2 https://share.transistor.fm/s/f59c2a1b Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.

In this episode, Jennifer Temple, EVP, Chief Communications Officer and Rachel Fairley, Global VP, Brand Marketing & Experience, Hewlett Packard Enterprise (HPE), join Howard Belk, Co-CEO and Chief Creative Officer and Matt Egan, Managing Director, Strategy, Siegel+Gale, for an in-depth conversation that explores how a brand can drive change forward.

]]> Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.

In this episode, Jennifer Temple, EVP, Chief Communications Officer and Rachel Fairley, Global VP, Brand Marketing & Experience, Hewlett Packard Enterprise (HPE), join Howard Belk, Co-CEO and Chief Creative Officer and Matt Egan, Managing Director, Strategy, Siegel+Gale, for an in-depth conversation that explores how a brand can drive change forward.

]]> Tue, 28 Mar 2023 12:30:44 -0400 Siegel+Gale Siegel+Gale 3554 Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.

In this episode, Jennifer Temple, EVP, Chief Communications Officer and Rachel Fairley, Global VP, Brand Marketing & Experience, Hewlett Packard Enterprise (HPE), join Howard Belk, Co-CEO and Chief Creative Officer and Matt Egan, Managing Director, Strategy, Siegel+Gale, for an in-depth conversation that explores how a brand can drive change forward.

]]> branding, CMO, Chief Marketing Officer, rebrand, strategy, design, brand, business, technology, chief communications officer, design, strategy, naming No Scott Wolman: Customer First, Customer Hard: Lessons for Brand Storytelling from Cobra Kai 5 5 2 2 Scott Wolman: Customer First, Customer Hard: Lessons for Brand Storytelling from Cobra Kai full 5fd9d7f1-637f-4755-b71e-895b030f038a https://share.transistor.fm/s/dec08c94 In this episode, our Associate Director, Naming, Scott Wolman reads "Customer First, Customer Hard: Lessons for Brand Storytelling from Cobra Kai", which originally appeared in Little Black Book. 

Inspired by the Netflix series and sequel to the original The Karate Kid films, Cobra Kai, Scott enters the dojo of Sensei Lawrence for three tips to help your brand shift into the mentor perspective and achieve true customer-centricity.

]]> In this episode, our Associate Director, Naming, Scott Wolman reads "Customer First, Customer Hard: Lessons for Brand Storytelling from Cobra Kai", which originally appeared in Little Black Book. 

Inspired by the Netflix series and sequel to the original The Karate Kid films, Cobra Kai, Scott enters the dojo of Sensei Lawrence for three tips to help your brand shift into the mentor perspective and achieve true customer-centricity.

]]> Wed, 03 May 2023 10:58:57 -0400 Siegel+Gale Siegel+Gale 450 In this episode, our Associate Director, Naming, Scott Wolman reads "Customer First, Customer Hard: Lessons for Brand Storytelling from Cobra Kai", which originally appeared in Little Black Book. 

Inspired by the Netflix series and sequel to the original The Karate Kid films, Cobra Kai, Scott enters the dojo of Sensei Lawrence for three tips to help your brand shift into the mentor perspective and achieve true customer-centricity.

]]> branding, naming, storytelling, customer experience, brand, communication, storytelling, design No Gretchen Huestis: Times May Be Changing, But the Promises You Make to Employees Never Should 5 5 3 3 Gretchen Huestis: Times May Be Changing, But the Promises You Make to Employees Never Should full a1bd7f38-865d-49e0-8e86-9e7bc7daf2cb https://share.transistor.fm/s/4b884030 In this episode, our Group Director of Brand-led Change, Gretchen Huestis reads: "Times May Be Changing, But the Promises You Make to Employees Never Should." 

Gretchen looks at why turbulent times are the right time to revisit your brand purpose and its associated values--and how to bring them forward into a very tangible employee experience.

]]> In this episode, our Group Director of Brand-led Change, Gretchen Huestis reads: "Times May Be Changing, But the Promises You Make to Employees Never Should." 

Gretchen looks at why turbulent times are the right time to revisit your brand purpose and its associated values--and how to bring them forward into a very tangible employee experience.

]]> Wed, 31 May 2023 12:19:07 -0400 Siegel+Gale Siegel+Gale 516 In this episode, our Group Director of Brand-led Change, Gretchen Huestis reads: "Times May Be Changing, But the Promises You Make to Employees Never Should." 

Gretchen looks at why turbulent times are the right time to revisit your brand purpose and its associated values--and how to bring them forward into a very tangible employee experience.

]]> branding, EVP, employee, experience, design, communications, marketing, brand, brand led change No Unlocking Brand: Nielsen 5 5 4 4 Unlocking Brand: Nielsen full 9d6e4805-35b8-4373-8798-82690ba8ecd1 https://share.transistor.fm/s/fe4f0c66 Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.

In this episode, Jamie Moldafsky, Chief Marketing & Comms. Officer, Nielsen, a global leader in audience measurement, data and analytics, shaping the future of media, joins Jason Cielslak, President, Pacific Rim, Lauren McDermott, Vice President, Senior Client Partner, Thom Wyatt, Global Client Leader, and Simrit Brar, Creative Director, Siegel+Gale, for an in-depth conversation that explores the impact of committing to inclusion to amplify all voices.

]]> Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.

In this episode, Jamie Moldafsky, Chief Marketing & Comms. Officer, Nielsen, a global leader in audience measurement, data and analytics, shaping the future of media, joins Jason Cielslak, President, Pacific Rim, Lauren McDermott, Vice President, Senior Client Partner, Thom Wyatt, Global Client Leader, and Simrit Brar, Creative Director, Siegel+Gale, for an in-depth conversation that explores the impact of committing to inclusion to amplify all voices.

]]> Thu, 01 Jun 2023 16:03:05 -0400 Siegel+Gale Siegel+Gale 3569 Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.

In this episode, Jamie Moldafsky, Chief Marketing & Comms. Officer, Nielsen, a global leader in audience measurement, data and analytics, shaping the future of media, joins Jason Cielslak, President, Pacific Rim, Lauren McDermott, Vice President, Senior Client Partner, Thom Wyatt, Global Client Leader, and Simrit Brar, Creative Director, Siegel+Gale, for an in-depth conversation that explores the impact of committing to inclusion to amplify all voices.

]]> branding, rebrand, chief marketing officer, media, entertainment, design, experience, strategy, brand building, CMO, business, communications, Nielsen, TV, movies, streaming No Unlocking Brand: Glanbia 5 5 5 5 Unlocking Brand: Glanbia full 117e7ace-69f0-4e6c-845e-c707a94a9cab https://share.transistor.fm/s/653cb142 Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.

In this episode, Martha Kavanagh, Director of Corporate Affairs, Glanbia, a better nutrition company headquartered in Ireland with 6,000+ employees globally and the home to brands including Optimum Nutrition, SlimFast and think!® Protein Bars, joins Sam Houle, Creative Director and Margaret Molloy, Global CMO, Siegel+Gale, for a conversation that explores how to revitalize a remaining brand after a split.

]]> Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.

In this episode, Martha Kavanagh, Director of Corporate Affairs, Glanbia, a better nutrition company headquartered in Ireland with 6,000+ employees globally and the home to brands including Optimum Nutrition, SlimFast and think!® Protein Bars, joins Sam Houle, Creative Director and Margaret Molloy, Global CMO, Siegel+Gale, for a conversation that explores how to revitalize a remaining brand after a split.

]]> Wed, 14 Jun 2023 12:28:37 -0400 Siegel+Gale Siegel+Gale 3019 Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.

In this episode, Martha Kavanagh, Director of Corporate Affairs, Glanbia, a better nutrition company headquartered in Ireland with 6,000+ employees globally and the home to brands including Optimum Nutrition, SlimFast and think!® Protein Bars, joins Sam Houle, Creative Director and Margaret Molloy, Global CMO, Siegel+Gale, for a conversation that explores how to revitalize a remaining brand after a split.

]]> branding, rebrand, spin out, reamaining company, split, design, creative director, refresh, award, strategy, communications, business, corporate affairs, experience, naming No Unlocking Brand: Tirlán 5 5 6 6 Unlocking Brand: Tirlán full c0939cfe-6b83-46e0-9fa7-8c78a1ccabf8 https://share.transistor.fm/s/2a2a77ff Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.

In this episode, Nicola O’Connell, Head of Consumer Development for Tirlán, joins our EMEA President, Philip Davies; Senior Strategy Director, Patrick Kampff; Group Director of Naming, Lea Chu, and Design Director, James Snook, to discuss how to successfully rebrand before, during and after a spin-out.

]]> Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.

In this episode, Nicola O’Connell, Head of Consumer Development for Tirlán, joins our EMEA President, Philip Davies; Senior Strategy Director, Patrick Kampff; Group Director of Naming, Lea Chu, and Design Director, James Snook, to discuss how to successfully rebrand before, during and after a spin-out.

]]> Thu, 22 Jun 2023 16:07:55 -0400 Siegel+Gale Siegel+Gale 3273 Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.

In this episode, Nicola O’Connell, Head of Consumer Development for Tirlán, joins our EMEA President, Philip Davies; Senior Strategy Director, Patrick Kampff; Group Director of Naming, Lea Chu, and Design Director, James Snook, to discuss how to successfully rebrand before, during and after a spin-out.

]]> branding, brand, design, spin out, rebrand, naming, strategy, logo, communications, c-suite, chief marketing officer, CMO, business No Unlocking Brand: BorgWarner 5 5 7 7 Unlocking Brand: BorgWarner full ff8d686d-2646-46e8-9142-2d2a9c5d31cf https://share.transistor.fm/s/b1b4ee47 Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.

In this episode, Michelle Collins, Global Director, Marketing and Public Relations, BorgWarner, joins our Managing Director, Strategy, Matt Egan; Creative Director, Jason Miller and Global CMO, Margaret Molloy for a conversation that explores how a leading B2B company used brand as a key lever for business transformation.

]]> Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.

In this episode, Michelle Collins, Global Director, Marketing and Public Relations, BorgWarner, joins our Managing Director, Strategy, Matt Egan; Creative Director, Jason Miller and Global CMO, Margaret Molloy for a conversation that explores how a leading B2B company used brand as a key lever for business transformation.

]]> Tue, 25 Jul 2023 14:35:51 -0400 Siegel+Gale Siegel+Gale 3443 Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.

In this episode, Michelle Collins, Global Director, Marketing and Public Relations, BorgWarner, joins our Managing Director, Strategy, Matt Egan; Creative Director, Jason Miller and Global CMO, Margaret Molloy for a conversation that explores how a leading B2B company used brand as a key lever for business transformation.

]]> branding, rebrand, business, marketing, automotive, EV, electrification, logo, design, brand, creative, digital No Unlocking Brand: Omnicom Health Group 5 5 8 8 Unlocking Brand: Omnicom Health Group full e44f98fb-3430-4f63-865d-e19d4da701e1 https://share.transistor.fm/s/61370288 Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.

In this episode, Matt McNally, CEO and Joseph Bailey, EVP, Head of Marketing & Partnerships, Omnicom Health Group (OHG), join our President of the Pacific Rim, Jason Cieslak, General Manager, West Coast, Katie Conway and Creative Director, Simrit Brar, for a conversation that explores how to utilize brand to implement a CEO’s new ambition. 

]]> Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.

In this episode, Matt McNally, CEO and Joseph Bailey, EVP, Head of Marketing & Partnerships, Omnicom Health Group (OHG), join our President of the Pacific Rim, Jason Cieslak, General Manager, West Coast, Katie Conway and Creative Director, Simrit Brar, for a conversation that explores how to utilize brand to implement a CEO’s new ambition. 

]]> Mon, 28 Aug 2023 17:03:34 -0400 Siegel+Gale Siegel+Gale 3582 Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.

In this episode, Matt McNally, CEO and Joseph Bailey, EVP, Head of Marketing & Partnerships, Omnicom Health Group (OHG), join our President of the Pacific Rim, Jason Cieslak, General Manager, West Coast, Katie Conway and Creative Director, Simrit Brar, for a conversation that explores how to utilize brand to implement a CEO’s new ambition. 

]]> branding, rebrand, design, experience, agency, communications, CEO, business, marketing, campaign No Unlocking Brand: QuidelOrtho 5 5 9 9 Unlocking Brand: QuidelOrtho full 2e3371be-bad6-4f04-abe9-43f8dc678977 https://share.transistor.fm/s/a73e49d9 Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.

In this episode, Jeannine Mason, Senior Director, Corporate Marketing and Brand, QuidelOrtho, joins our Global CMO, Margaret Molloy, Strategy Director, Carolyn Griffin and Creative Director, Brice McGowen to discuss how to create a connected brand experience after a merger. 

]]> Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.

In this episode, Jeannine Mason, Senior Director, Corporate Marketing and Brand, QuidelOrtho, joins our Global CMO, Margaret Molloy, Strategy Director, Carolyn Griffin and Creative Director, Brice McGowen to discuss how to create a connected brand experience after a merger. 

]]> Tue, 29 Aug 2023 16:16:30 -0400 Siegel+Gale Siegel+Gale 3335 Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.

In this episode, Jeannine Mason, Senior Director, Corporate Marketing and Brand, QuidelOrtho, joins our Global CMO, Margaret Molloy, Strategy Director, Carolyn Griffin and Creative Director, Brice McGowen to discuss how to create a connected brand experience after a merger. 

]]> branding, healthcare, packaging, rebrand, design, sonic, brand, communications, CMO, marketing, strategy, logo, motion, business No Clinton Clarke: Bring the bold, banish the bland  6 6 1 1 Clinton Clarke: Bring the bold, banish the bland  full 5e499e4c-5f62-4804-93bd-841bb42378b9 https://share.transistor.fm/s/265cd5f8 In this episode, our Digital Creative Director, Clinton Clarke reads: "Bring the bold, banish the bland."

Started in 2018, the era of "blanding" led to a wide array of direct-to-consumer brands with similar minimalist aesthetics. But how can you ensure your brand banishes the stale blanding trend and joins the ever-growing wave of those breathing fresh, new life? From finding your purpose to shifting from operational to emotional, Clinton shares how your brand can go from sterile to striking.  

]]> In this episode, our Digital Creative Director, Clinton Clarke reads: "Bring the bold, banish the bland."

Started in 2018, the era of "blanding" led to a wide array of direct-to-consumer brands with similar minimalist aesthetics. But how can you ensure your brand banishes the stale blanding trend and joins the ever-growing wave of those breathing fresh, new life? From finding your purpose to shifting from operational to emotional, Clinton shares how your brand can go from sterile to striking.  

]]> Tue, 03 Oct 2023 20:05:04 -0400 Siegel+Gale Siegel+Gale 371 In this episode, our Digital Creative Director, Clinton Clarke reads: "Bring the bold, banish the bland."

Started in 2018, the era of "blanding" led to a wide array of direct-to-consumer brands with similar minimalist aesthetics. But how can you ensure your brand banishes the stale blanding trend and joins the ever-growing wave of those breathing fresh, new life? From finding your purpose to shifting from operational to emotional, Clinton shares how your brand can go from sterile to striking.  

]]> branding, marketing, design, creative director, business, communications, fashion, creative, agency, CMO, art, brand No Unlocking Brand: Simplicity at work 6 6 2 2 Unlocking Brand: Simplicity at work full fa4aff5e-44d8-4785-9c92-0ed0f00e22d7 https://share.transistor.fm/s/5aa548f5 Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.

Only 1 out of 4 employees find their workplace truly simple. So, what does this mean for brands? In this episode, we explore the findings from our Simplicity at work study, which shows that organizations that invest in simplifying their workplace benefit from greater trust, advocacy, enrichment and retention among employees. 

 

Listen as our Group Director of Brand-led Change, Gretchen Huestis, Global Director of Business Analytics & Insights, Brian Rafferty and Global CMO, Margaret Molloy, discuss the connection between employee engagement and brand. 

]]> Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.

Only 1 out of 4 employees find their workplace truly simple. So, what does this mean for brands? In this episode, we explore the findings from our Simplicity at work study, which shows that organizations that invest in simplifying their workplace benefit from greater trust, advocacy, enrichment and retention among employees. 

 

Listen as our Group Director of Brand-led Change, Gretchen Huestis, Global Director of Business Analytics & Insights, Brian Rafferty and Global CMO, Margaret Molloy, discuss the connection between employee engagement and brand. 

]]> Fri, 06 Oct 2023 11:48:54 -0400 Siegel+Gale Siegel+Gale 3299 Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.

Only 1 out of 4 employees find their workplace truly simple. So, what does this mean for brands? In this episode, we explore the findings from our Simplicity at work study, which shows that organizations that invest in simplifying their workplace benefit from greater trust, advocacy, enrichment and retention among employees. 

 

Listen as our Group Director of Brand-led Change, Gretchen Huestis, Global Director of Business Analytics & Insights, Brian Rafferty and Global CMO, Margaret Molloy, discuss the connection between employee engagement and brand. 

]]> branding, brand, study, employee engagement, brand led change, research, business, analytics, communications, marketing, CMO, design, experience, HR, No Unlocking Brand: AerCap 6 6 3 3 Unlocking Brand: AerCap full d0c08e4b-9777-4806-9b8a-2cffff437a53 https://share.transistor.fm/s/e6b99aed Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.

In this episode, Gillian Culhane, Vice President of Corporate Communications, AerCap, joins our President, EMEA, Philip Davies, Senior Strategy Director, Patrick Kampff, and Design Director, Duncan Kelly to discuss how to reposition a brand following an acquisition. 

]]> Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.

In this episode, Gillian Culhane, Vice President of Corporate Communications, AerCap, joins our President, EMEA, Philip Davies, Senior Strategy Director, Patrick Kampff, and Design Director, Duncan Kelly to discuss how to reposition a brand following an acquisition. 

]]> Mon, 11 Dec 2023 14:39:56 -0500 Siegel+Gale Siegel+Gale 3116 Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.

In this episode, Gillian Culhane, Vice President of Corporate Communications, AerCap, joins our President, EMEA, Philip Davies, Senior Strategy Director, Patrick Kampff, and Design Director, Duncan Kelly to discuss how to reposition a brand following an acquisition. 

]]> branding, communication, design, strategy, business, airline, project management, CMO, analytics, CEO No Unlocking Brand: SADA 6 6 4 4 Unlocking Brand: SADA full f987bc0b-4b6f-4648-8b14-ffb050432de8 https://share.transistor.fm/s/0a6df237 Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.

In this episode, Narine Galstian, CMO, SADA, joins Matthias Mencke, Group Creative Director, Jenna Isken, Group Director, Experience and Jason Cieslak, President, Pacific Rim, Siegel+Gale, for a conversation that explores how the award-winning cloud services consultancy rebranded to drive meaningful business transformation and the results produced three years in.

]]> Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.

In this episode, Narine Galstian, CMO, SADA, joins Matthias Mencke, Group Creative Director, Jenna Isken, Group Director, Experience and Jason Cieslak, President, Pacific Rim, Siegel+Gale, for a conversation that explores how the award-winning cloud services consultancy rebranded to drive meaningful business transformation and the results produced three years in.

]]> Mon, 11 Dec 2023 14:50:31 -0500 Siegel+Gale Siegel+Gale 3291 Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.

In this episode, Narine Galstian, CMO, SADA, joins Matthias Mencke, Group Creative Director, Jenna Isken, Group Director, Experience and Jason Cieslak, President, Pacific Rim, Siegel+Gale, for a conversation that explores how the award-winning cloud services consultancy rebranded to drive meaningful business transformation and the results produced three years in.

]]> branding, marketing, design, brand experience, communications, agency, business, brand identity, leadership No Unlocking Brand: World's Simplest Brands Tenth Edition 6 6 5 5 Unlocking Brand: World's Simplest Brands Tenth Edition full db50ddc0-d050-4839-b3da-3efc06467a4e https://share.transistor.fm/s/285015f7 Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.

In this episode, we explore and reveal the findings from the tenth edition of our World’s Simplest Brands study. Our Global Director, Business Analytics & Insights, Brian Rafferty and Global CMO, Margaret Molloy, have an in-depth conversation that explores how consumers rank leading brands and what companies can gain by simplifying. 

]]> Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.

In this episode, we explore and reveal the findings from the tenth edition of our World’s Simplest Brands study. Our Global Director, Business Analytics & Insights, Brian Rafferty and Global CMO, Margaret Molloy, have an in-depth conversation that explores how consumers rank leading brands and what companies can gain by simplifying. 

]]> Mon, 11 Dec 2023 14:50:57 -0500 Siegel+Gale Siegel+Gale 3342 Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.

In this episode, we explore and reveal the findings from the tenth edition of our World’s Simplest Brands study. Our Global Director, Business Analytics & Insights, Brian Rafferty and Global CMO, Margaret Molloy, have an in-depth conversation that explores how consumers rank leading brands and what companies can gain by simplifying. 

]]> branding, marketing, design, study, simple, brands, worlds simplest brands, research, analytics, insights, brand management, CMO, CEO, stakeholders, customer, consumer, communication, business No Jared Taylor: 5 ways to simplify your employee experience 6 6 6 6 Jared Taylor: 5 ways to simplify your employee experience full 1d693c86-b024-4e18-a963-e6db1098aa07 https://share.transistor.fm/s/d5c880e3 In this episode, our Associate Director, Brand-led Change, Jared Taylor reads: "5 ways to simplify your employee experience."

Only 1 out of 4 employees find their workplace to be truly simple. But it doesn't have to be this way. From identifying your brand purpose to engaging your brand champions, Jared shares five foundational actions to simplify the employee experience.

]]> In this episode, our Associate Director, Brand-led Change, Jared Taylor reads: "5 ways to simplify your employee experience."

Only 1 out of 4 employees find their workplace to be truly simple. But it doesn't have to be this way. From identifying your brand purpose to engaging your brand champions, Jared shares five foundational actions to simplify the employee experience.

]]> Thu, 08 Feb 2024 10:21:52 -0500 Siegel+Gale Siegel+Gale 530 In this episode, our Associate Director, Brand-led Change, Jared Taylor reads: "5 ways to simplify your employee experience."

Only 1 out of 4 employees find their workplace to be truly simple. But it doesn't have to be this way. From identifying your brand purpose to engaging your brand champions, Jared shares five foundational actions to simplify the employee experience.

]]> branding, brand-led change, employees, employee value proposition, communications, internal, marketing, design No Rishi Dhir: How CMOs can simplify their brand's experience 6 6 7 7 Rishi Dhir: How CMOs can simplify their brand's experience full 2c1acbd1-45ca-4ead-9ebb-62781f3f846e https://share.transistor.fm/s/3718693e In this episode, our Head of Strategy, EMEA, Rishi Dhir, reads: "How CMOs can simplify their brand's experience."

Rishi provides practical guidance for Chief Marketing Officers (CMOs) seeking to harness the potential of brand experience, shedding light on its transformative power and offering insights into successful brands that have embraced simplicity. 

]]> In this episode, our Head of Strategy, EMEA, Rishi Dhir, reads: "How CMOs can simplify their brand's experience."

Rishi provides practical guidance for Chief Marketing Officers (CMOs) seeking to harness the potential of brand experience, shedding light on its transformative power and offering insights into successful brands that have embraced simplicity. 

]]> Thu, 14 Mar 2024 11:06:50 -0400 Siegel+Gale Siegel+Gale 672 In this episode, our Head of Strategy, EMEA, Rishi Dhir, reads: "How CMOs can simplify their brand's experience."

Rishi provides practical guidance for Chief Marketing Officers (CMOs) seeking to harness the potential of brand experience, shedding light on its transformative power and offering insights into successful brands that have embraced simplicity. 

]]> branding, CMO, Chief Marketing Officer, brand, strategy, naming, design, business, communications No Unlocking Brand: Exelon 6 6 8 8 Unlocking Brand: Exelon full 19d442e3-a606-4fc1-8bf4-6e2f6acdb8b5 https://share.transistor.fm/s/f07304e3 Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.

In this episode, Jessica Balfour, Vice President, Corporate Communications & Marketing, Exelon, the nation's largest utility company, joins our Group Director of Brand-led Change, Gretchen Huestis and Managing Director, Matt Egan, for a conversation on how brand drives performance before, during and after a split. 

]]> Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.

In this episode, Jessica Balfour, Vice President, Corporate Communications & Marketing, Exelon, the nation's largest utility company, joins our Group Director of Brand-led Change, Gretchen Huestis and Managing Director, Matt Egan, for a conversation on how brand drives performance before, during and after a split. 

]]> Wed, 24 Apr 2024 16:48:05 -0400 Siegel+Gale Siegel+Gale 2323 Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.

In this episode, Jessica Balfour, Vice President, Corporate Communications & Marketing, Exelon, the nation's largest utility company, joins our Group Director of Brand-led Change, Gretchen Huestis and Managing Director, Matt Egan, for a conversation on how brand drives performance before, during and after a split. 

]]> branding, brand, design, logo, marketing, CMO, chief marketing officer, communications, corporate communications, utilities, rebrand, refresh No Unlocking Brand: Naming in Technology in 2024 6 6 9 9 Unlocking Brand: Naming in Technology in 2024 full 267db562-4eb5-4ba0-97d0-25b31b882222 https://share.transistor.fm/s/317ffe3c Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.

Which naming trends are impacting the technology sector most? Listen as our Group Director, Naming, Aaron Hall and General Manager, West Coast, Katie Conway discuss the naming and branding challenges that technology brands are facing and the lessons that organizations across other industries can learn from them.

]]> Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.

Which naming trends are impacting the technology sector most? Listen as our Group Director, Naming, Aaron Hall and General Manager, West Coast, Katie Conway discuss the naming and branding challenges that technology brands are facing and the lessons that organizations across other industries can learn from them.

]]> Wed, 08 May 2024 13:54:29 -0400 Siegel+Gale Siegel+Gale 3292 Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.

Which naming trends are impacting the technology sector most? Listen as our Group Director, Naming, Aaron Hall and General Manager, West Coast, Katie Conway discuss the naming and branding challenges that technology brands are facing and the lessons that organizations across other industries can learn from them.

]]> branding, naming, technology, AI, CMO, communications, business, marketing, brand, design, name, products, services No